Podcasts about b2c

B2B marketing isn't playing a different game. It's playing the same game on hard mode.In this episode, we're joined by Ty Heath, Global Director of Thought Leadership Go-to-Market at LinkedIn and co-founder of the B2B Institute.Fresh off serving as Jury President for the Creative B2B Lions at Cannes, Ty shares what separated the best work from the rest—and why B2B creativity is entering a new era.We discuss:What won at Cannes B2B LionsWhy B2B creativity has maturedThe role of emotion in B2BBuying committees and "viability"Why ecosystems beat campaignsThe origin story of the B2B InstituteLong-term thinking inside LinkedInWhy B2B marketers are playing the game on "hard mode"Whether you work in B2B, B2C, media, or brand strategy, this conversation offers practical lessons on creativity, leadership and marketing effectiveness.Chapters:00:00 - Welcome Back, Tyronna Heath00:38 - Tyronna's New Role at LinkedIn01:11 - Winning an Effie for “Only on LinkedIn”02:58 - Becoming Jury President for the Creative B2B Lions05:24 - Reviewing 355 Cannes Entries07:20 - Has B2B Creativity Finally Matured?09:14 - What Effective B2B Creativity Looks Like12:00 - Why the Best Ideas Can Be Explained in One Sentence13:24 - What Is Still Missing from B2B Creative?16:01 - Why Ecosystems Can Be More Powerful Than Campaigns18:09 - The Role of Emotion in B2B Decision-Making18:23 - Cannes as a B2B Brand Experience21:37 - The Origin Story of the B2B Institute25:25 - How the B2B Institute Built Its Influence28:05 - Thought Leadership and Betting on What Won't Change31:09 - Human Behaviour as the Enduring Marketing Truth32:43 - Where B2B Creativity Goes Next34:15 - Why B2B Marketing Is “Hard Mode”37:07 - LinkedIn's Long-Term B2B Playbook38:01 - Building Authority, Credibility and Confidence39:10 - The B2B Institute as a Marketing Cheat Code40:05 - Where to Follow Tyronna and the B2B Institute

What's up everyone, today we have the pleasure of sitting down with Cara Caruso, CEO and co-founder of Sentinel Insights, and Dustin Taylor, counsel at Troutman Pepper Locke.We'll cover:(00:00) - Cara-audio (00:53) - In This Episode (04:40) - 1 — Why Your Website Is Running More Tracking Tools Than You Know (08:17) - 2 — How a Plaintiff's Firm Turns Your Website Into a Lawsuit (17:55) - 3 — The ECPA Wave and the Privacy Policy That Sues You (20:53) - 4 — What Consent Drift Actually Looks Like (25:16) - 5 — Who Actually Owns Privacy Compliance (30:49) - 6 — The Business Case for Privacy-First Marketing (35:52) - 7 — What Marketing Ops Can Do About Privacy This Week (42:35) - 8 — Why Email Marketing Is the Next Privacy Lawsuit (48:04) - 9 — AI, Consent, and Being Forced to Delete Your Data (51:46) - 10 — Why Small Companies Get Privacy Lawsuits Too (58:42) - 11 — How to Decide What Deserves Your Energy Summary: A privacy-software CEO and a litigation defense attorney walk into a podcast and proceed to scare every marketer in the room, in the most useful way possible. Cara Caruso has scanned over 10,000 websites and found nearly 90% of them non-compliant, while Dustin Taylor has defended more than 100 companies against the exact lawsuits that follow. Together they trace how a forgotten tag from three years ago becomes a seven-figure settlement, why your own privacy policy is the document most likely to sue you, and how one month of a broken cookie banner turns into 10,000 dollars per visitor. Then they flip the whole thing and make the case for why clean, consented data actually performs better. Stick around for the part where your email open rates might be illegal and the FTC makes companies delete four years of data.About Cara Caruso and Dustin TaylorCara Caruso is the CEO and co-founder of Sentinel Insights, where she leads a platform that monitors websites in real time for consent violations and privacy exposure. Before starting the company she spent more than 25 years in data and martech, building and scaling teams across technology and financial services in both B2B and B2C. She pairs strategic planning with hands-on execution, and she's also a certified yoga instructor who has been known to bring a workshop into the office.Dustin Taylor is counsel at Troutman Pepper Locke, where he defends companies at the intersection of privacy law and marketing technology. He's defended more than 100 companies in ad-tech privacy cases involving cookies, pixels, session replay, and website chat, secured dismissals at the pleading stage in federal court, and argued in California, New York, Florida, Texas, and New Jersey. He started out with an advertising degree before law school, which makes him fluent in the martech stack in a way most litigators never are. He also publishes monthly privacy litigation reports and tracks ECPA filings with AI.Why Your Website Is Running More Tracking Tools Than You KnowMost marketing teams believe they have a clean inventory of what runs on their website. There's a tag manager, a cookie banner, a vendor list in a spreadsheet somewhere, and a general sense that someone signed off on all of it. Then someone actually scans the site, and the number comes back two, three, sometimes four times higher than anyone expected.Cara has watched this play out thousands of times. Sentinel Insights has scanned over 10,000 websites in the past year, and the pattern barely changes from one company to the next. Nearly 90% of those sites are not compliant. Every new customer gets the same uncomfortable conversation on day one.The gap between what a team thinks is running and what's actually firing comes from two places. The first is history. Somebody three years ago added a tag for a campaign that ended, then left the company, and nobody ever took it down. The team you have today inherited a stack built by people they never met, and most of those decisions were never written down anywhere. Cara calls it the ghost of marketers past, and it's sitting on almost every site she scans.The second is piggybacking. You buy one tool, drop in one script, and that single tag quietly loads four more. Each of those can load more on top. An agency hard-codes a pixel straight into a landing page because they didn't have access to the tag manager, and now your customer data flows to companies nobody on your team could name. None of it shows up in the tidy spreadsheet. All of it shows up in a scan.This is the part most marketers underestimate. The real exposure comes from the tools nobody chose on purpose, the dozen scripts running quietly in the background, each one sending customer data somewhere you've never audited. They pile up while everyone assumes the banner has it covered. No marketing team actually knows what's on its website until a scan proves otherwise, and "we reviewed it last year" is closer to a guess than a control.Why Not Knowing Is Not a Legal DefenseThe instinct, once you find those orphaned tags, is to assume they don't count against you. You didn't install them. You didn't even know they were there. Dustin spends a lot of his time correcting that assumption. These privacy laws do have a knowledge component, but courts read knowledge very differently than a normal person would. As long as the person who installed the tag three years ago knew they were installing something, the legal requirement is met. The fact that today's marketing team forgot it existed changes nothing.There's a second trap hiding inside the same problem. What marketing knew, what IT knew, and what legal knew are rarely the same thing, and that fragmentation is its own risk. Each group assumes another group is watching the stack. The court doesn't care which department dropped the ball. It only cares that someone, at some point, hit install.Key takeaway: Run a full scan of your live website this month and compare the results against your documented vendor list. Flag every tag you can't immediately explain, especially anything loading third-party scripts you never installed directly. The tools you can't account for are the ones quietly building your legal exposure, and forgetting they exist won't protect you.How a Plaintiff's Firm Turns Your Website Into a LawsuitHere's the mental model most marketing teams carry around: we're compliant until someone complains. You picture a single annoyed customer who takes the time to file something against your little startup, and you quietly decide the odds are low. Who's really going to sue over one text message or one tracking cookie? That assumption is the most expensive thing on your website, because litigation in this space doesn't start with a complaint. It starts with a scan of your site that you never see.Plaintiffs' law firms run continuous automated audits of company websites, and they're looking for far more than a typo in your privacy policy. Dustin walked through exactly what their scanners check:What loads automatically the moment someone lands on the page, before any consent is given, Whether there's a banner at all, and what it actually does, What keeps firing after a visitor opts out, Whether anything is miscategorized, like a marketing cookie quietly labeled "essential" so it can't be turned offOnce a firm finds the exposure, they find a plaintiff. The demand letter arrives, and the dollar amounts climb fast. Cara breaks the pressure into three forces bearing down on marketing teams at once:Trophy-hunting plaintiff attorneys who come after you for small amounts individually, then scale it into a class action, Brand and reputational damage that lingers long after a settlement clears, State enforcement at the atto...

In this episode, Betsson AB CEO Pontus Lindwall discusses the company's recent financial results, regional strategies, and insights from the World Cup, providing valuable perspectives on the iGaming industry.Key TopicsBetsson's Q2 and H1 financial resultsRegional focus on Latam and EuropeRegulatory challenges in Western EuropeImpact of the World Cup on revenueStrategies for customer retention post-World CupDecline in Nordics and CEE regionsB2B and B2C revenue dynamicsFuture outlook for BetssonHost: Charlie HornerGuest: Pontus LindwallProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove's Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove's Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

What if the marketing playbook you've relied on for the past decade is quickly failing to get results? When customers rapidly shift their behaviors, agility requires being willing to rethink how you build and earn customer relationships from the ground up.Today, we're going to talk about the shift away from rented audiences and unreliable signals toward building durable, first-party data assets. Specifically, we'll cover:- Why the classic B2B and B2C buyer intent signals are becoming less reliable and what to look for instead.- How to navigate a new era of marketing measurement when privacy regulations and platform changes obscure the full picture.- The practical steps required to build a first-party data strategy that creates durable customer relationships, not just a larger database.To help me discuss this, I'd like to welcome, Alexi Hatch, CMO at Acoustic. About Alexi HatchAlexi Hatch is Chief Marketing Officer at Acoustic, where she leads global marketing, brand, communications, product marketing, demand generation, and go-to-market strategy. Over the past decade, Alexi has helped enterprise SaaS companies grow by building brands people remember, modernizing marketing organizations, and turning customer insight into business impact. Her work sits at the intersection of AI, customer engagement, and modern marketing leadership.She believes the next competitive advantage in marketing won't come from knowing more about customers but from responding to them better.Alexi Hatch on LinkedIn: https://www.linkedin.com/in/alexihatch/---------- Resources ---------- : acoustic.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

What if the marketing playbook you've relied on for the past decade is quickly failing to get results? When customers rapidly shift their behaviors, agility requires being willing to rethink how you build and earn customer relationships from the ground up.Today, we're going to talk about the shift away from rented audiences and unreliable signals toward building durable, first-party data assets. Specifically, we'll cover:- Why the classic B2B and B2C buyer intent signals are becoming less reliable and what to look for instead.- How to navigate a new era of marketing measurement when privacy regulations and platform changes obscure the full picture.- The practical steps required to build a first-party data strategy that creates durable customer relationships, not just a larger database.To help me discuss this, I'd like to welcome, Alexi Hatch, CMO at Acoustic. About Alexi HatchAlexi Hatch is Chief Marketing Officer at Acoustic, where she leads global marketing, brand, communications, product marketing, demand generation, and go-to-market strategy. Over the past decade, Alexi has helped enterprise SaaS companies grow by building brands people remember, modernizing marketing organizations, and turning customer insight into business impact. Her work sits at the intersection of AI, customer engagement, and modern marketing leadership.She believes the next competitive advantage in marketing won't come from knowing more about customers but from responding to them better.Alexi Hatch on LinkedIn: https://www.linkedin.com/in/alexihatch/---------- Resources ---------- : acoustic.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. Hosted on Acast. See acast.com/privacy for more information.

הפרק הוקלט במסגרת אירוע לייב של מהדורת מוסף. לקבלת עדכונים על האירוע הבא הצטרפו לקבוצה הסגורה שלנו.משה שלו, מייסד-שותף ב-Decart, מגיע לשיחה מרתקת על בניית אחת מחברות ה-AI השאפתניות בישראל, שמפתחת מודלי וידאו בזמן אמת ומתחרה בחברות כמו OpenAI וגוגל.בשיחה ​​בהנחיית ​עמית קרפ ​ (Bessemer​), ברק שוסטר (Battery)​,​ ינאי אורון (Vertex) וגיא קצוביץ' (Fusion)​ - משה מסביר מדוע העתיד של הבינה המלאכותית נמצא דווקא במודלי וידאו וב-Physical AI, חושף את המודל העסקי שמאפשר לחברה לייצר הכנסות מאופטימיזציה של תשתיות AI, ומשתף בהחלטה האסטרטגית לוותר על מוצרי B2C ולהתמקד בבניית תשתיות עמוקות לעולם הבינה המלאכותית.משה מדבר על חשיבות השארת הטאלנט הישראלי בחזית החדשנות, התחרות מול ענקיות הטכנולוגיה, והחזון לעתיד שבו רובוטים יהפכו לחלק בלתי נפרד מחיי היומיום שלנו(00:00:00) הצגת חברת Decart ופיתוח מודלי וידאו בזמן אמת(00:02:16) העתיד של מודלי הווידאו: מעולמות הבידור לרובוטיקה (Physical AI)(00:04:03) בניית חברת מודלים מובילה מישראל והתחרות על טאלנטים(00:07:11) המודל העסקי: איך עושים כסף מאופטימיזציה של צ'יפים ותשתיות?(00:09:11) למה Decart החליטה להקפיא את פיתוחי ה-B2C לטובת מודלים ותשתיות(00:12:19) החזון לעתיד: גיימינג מול הכנסת רובוטים הביתה(00:18:04) חשיבות הפיתוח של מודלי AI מתקדמים בישראל אל מול תעשיית הסייבר

In this episode of The Ross Simmonds Show, Ross sits down with Talia Wolf, founder of GetUplift and author of Emotional Targeting, to unpack why customer emotion is now central to CRO, SEO, content marketing, and brand trust. They explore how marketers can move beyond surface-level analytics, use AI responsibly, uncover real customer motivations, and build messaging that converts by resonating with the right audience everywhere they show up online. Key Takeaways and Insights: 1. Why CRO Starts with the “Why,” Not Just the “Where” - Talia explains why tools like GA4 and Mixpanel can show where conversion problems happen, but not why people fail to convert. - The key to better leads and sales is understanding what information is missing, what feels risky, and what stops customers from taking action. - Strong conversion strategy starts with customer research, not random funnel tweaks or generic best practices. 2. Using AI Without Losing the Customer - AI can support gap analysis, data synthesis, and ideation, but it should not replace direct customer research. - Talia recommends gathering real inputs from surveys, interviews, Reddit threads, Facebook groups, sales calls, and chat transcripts before using AI. - Once you have authentic customer language, AI can become a strategic thinking partner rather than a shortcut to generic copy. 3. Emotional Targeting in B2B Marketing - Talia argues that B2B buying is often more emotional than B2C because professional decisions carry career, reputation, and budget risks. - Two major emotional clusters drive B2B decisions: social image and self-image. - Marketers should connect features to emotional value, such as helping buyers feel confident, trusted, respected, or prepared to impress leadership. 4. Trust, SEO, and CRO Are Converging - Ross and Talia discuss why SEO and CRO can no longer operate in silos. - Modern buyers research brands across Reddit, LinkedIn, YouTube, communities, AI tools, and search results before converting. - The new opportunity is to optimize everywhere by creating consistent, emotionally resonant messaging across owned and non-owned channels. 5. Better Messaging Comes from Better Listening - Talia shares how her team identifies misunderstandings, objections, and friction points through customer conversations and community research. - Real-world examples show how addressing skepticism directly can outperform polished but vague marketing claims. -  The best marketers resist the pressure to produce more and instead invest in customer insight, sharper positioning, and continuous testing. Resources & Tools:

In this solo episode, Danny Gavin reveals how he automated his Google Ads Search Query Report process using Claude Cowork and Windsor.ai, eliminating the 3-4 hours per account it previously took to complete manually. The system pulls live metrics, merges them by keyword and ad group, and outputs a structured Excel file with an ad group summary, KPI-focused observations, and pre-populated negative keywords. It's a must-listen for those looking to systematize time-consuming account analyses and free up time to tackle other tasks. Episode Highlights:Search query reports are one of the highest-leverage tasks in Google Ads management, and doing this job manually can eat up three to four hours of work per account per cycle.Danny shares how he connected Claude Cowork to live Google Ads data through Windsor.ai and turned Optidge's entire SQR methodology into a repeatable automation.He shares what the six-tab Excel output actually contains, including auto-generated observations, pre-populated negatives, and an ad group summary that flags structural problems before anyone looks at individual search terms.The 80/20 split: See what Claude handles automatically versus where human judgment still makes the final call.This episode gives four practical lessons for building AI automations in an agency context, from documenting your process first to understanding why the ROI compounds over time.Episode Links: Digital Marketing Mentor PodcastDanny Gavin on LinkedInOptidgeClaude Cowork Windsor.ai Send us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Brent Peterson interviews Jason Nyhus, General Manager at Shopware, about the latest trends in B2B commerce, platform flexibility, and the future of digital experiences. They explore the challenges and opportunities in regulated industries, the importance of adaptable platforms, and innovative features like live shopping. Key  topicsB2B market growth and trendsPlatform flexibility and customizationRegulated industry challenges and complianceImpact of private equity on technology choicesFuture of digital customer experiencesRole of AI and agentic systems in commerceIntegration and extension of e-commerce platformsRisks of platform lock-in and cobbling appsThe evolution of B2C and B2B convergenceChapters00:00 Introduction to B2B E-Commerce Dynamics01:47 Insights from the B2B Report05:27 Navigating Private Equity Expectations07:19 Understanding Regulated Industries12:02 The Complexity of B2B Commerce16:23 The Future of B2B Experiences20:50 Shopware Innovations and Future Directions ResourcesGet the Shopware B2B Report here: https://contentcucumber.com/b2b-reportShopware Official Website - https://www.shopware.comContent Cucumber - B2B Report - https://contentcucumber.comShopware Intelligence - https://www.shopware.com/en/shopware-intelligence/Shopware Payments - https://www.shopware.com/en/shopware-payments/Vibe Coding - https://vibecoding.comGuest linksLinkedIn - https://www.linkedin.com/in/jasonnyhusTwitter - https://twitter.com/jasonnyhus

SEASON: 6 EPISODE: 34Episode Overview:Welcome back to Becoming Preferred, the podcast for entrepreneurs and business leaders who want to grow their business, level up their game and become preferred in the markets they serve.Let's be honest: in today's market, growing your revenue is only half the battle. The real danger? Growing so fast that you break your own business. When your logistics fracture, your software stacks multiply, and your profit margins start bleeding cash, marketing success can quickly turn into an operational nightmare.Our guest today is the man who steps in when guesswork fails. Michael Kleinmann is a seasoned D2C operator, founder, and fractional C-suite executive who has built and scaled multiple businesses to the mid-eight-figure mark. He is a master at turning back-end infrastructure, fulfillment, and supply chains away from boring cost centers and into lethal competitive advantages.Whether you are running an e-commerce giant, scaling a subscription model, or just trying to protect your margins in a shifting economy, today's conversation is a blueprint for logic-driven execution. Please join me for my conversation with Michael Kleinmann.Guest Bio: Michael Kleinmann is a seasoned direct-to-consumer (D2C) operator, founder, and executive advisor with more than two decades of experience building, scaling, and modernizing seven- and eight-figure e-commerce and subscription brands. A true pioneer in the digital retail space, Michael launched Freshpair from his New York City apartment in 2001, transforming it into a category leader with over 30,000 SKUs and even founding "National Underwear Day" before its successful acquisition. In 2012, he repeated his success by launching Underwear Expert, growing it from a massive content marketing platform into a high-performing subscription powerhouse driven by proprietary curation technology.Today, Michael steps into organizations as a fractional C-suite executive, transforming logistics, fulfillment, and operational infrastructure into true strategic assets. He brings deep, end-to-end expertise across product, tech stacks, marketing, and supply chain management, replacing guesswork with practical, logic-driven execution. Throughout his career, he has built a reputation for engineering creative solutions to complex operational bottlenecks—delivering massive freight cost savings, optimizing 3PL partnerships, and turning around struggling business processes.Michael is far from your typical, surface-level consultant. Having worn every imaginable hat over 25 years of hands-on business building, he knows exactly how to align infrastructure with rapid revenue growth while ruthlessly protecting profit margins. He joins us to share his proven systems for navigating the realities of scaling and removing the friction from modern e-commerce operations.Resource Links:Website: https://www.mkinc.com/Product Link: https://www.mkinc.com/servicesInsight Gold Timestamps:02:40 I gravitated towards technology and business04:41 We had just about every hurdle you can think of06:12 I created National Underwear Day08:20 How do you get from zero to 100 with next to nothing or maybe fumes?10:38 I want to hear the problem from their perspective; that doesn't mean that that's what the problem is15:11 There's a lot of analytics that you can get about different things to try to see if B2C makes sense17:03 I was reading this morning that there's 73,000 3PLs in the United States20:35 By moving to a 3PL, you can get your costs lower than if you did it yourself21:48 Amazon is a shipping carrier that you can use separate from selling on Amazon24:42 If you want to pick something easy to do, don't have a direct-to-consumer brand28:40 I think asking for help is difficult33:20 I just went through the whole entire business and tried to simplify everything38:53 I think there's a lot more opportunity, but it's different40:00 mkinc.comConnect Socially:LinkedIn: https://www.linkedin.com/in/michaelkleinmann/TikTok: https://www.tiktok.com/YouTube: https://www.youtube.com/@poweredbymkInstagram: https://www.instagram.com/poweredbymkEmail: mk@mkinc.comSponsors: Rainmaker LeadGen Platform Demo: https://calendar.summit-learning.com/widget/booking/JKItVP7WErmCBjU2cCIxRainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/

DEMAIN je reçois ⁠Guillaume Roy⁠ : l'expert du B2C.Après avoir revendu la célèbre brasserie parisienne Gallia à Heineken, il s'est attaqué à l'autre passe-temps favori des français : la pause café.

Today's episode of the Punk CX podcast features a chat I had with Katja Forbes, Author, Advisor & Keynote Speaker, about her new book: Machine Customers: The Evolution has Begun: How AI that buys is changing everything. We talk about what exactly a machine customer is, what proportion of both B2B and B2C transactions are likely to be driven by machine customers in five years time, if we are seeing Doc Searls' Vendor Relationship Management (VRM) brought to life with this, what sort of agents will there be, who will provide them and what happens to “shopping”…..so many questions! This interview follows on from my recent interview – Responsible AI isn't an optional layer, it must be foundational – Interviews from Pegaworld 2026 Pt2 – and is number 593 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Land O' Lakes is working to change the cultural narrative around rural America while building B2B and B2C brands trusted by generations of farmers and consumers alike. CMO Heather Malenshek joins WARC's Ann Marie Kerwin to discuss why representation is key to building brand trust, overcoming AI biases, and much more.   For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.  Subscribe to The WARC Podcast here:  https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free:   https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

A bank just issued the world's first loan to an AI agent. The agent applied, signed, and set its own repayment schedule. That's where marketing now lives — and most teams are still optimizing for the wrong layer. In this episode, Katja Forbes (founder of The CX Evolutionist and author of the field guide on machine customers) explains why AEO is a trap, why "the more discoverable you are, the more interchangeable you are," and what the actual moat looks like in agentic commerce. Fresh off a trip to Alibaba, BYD, and Unitree Robotics in China, Katja walks through the five types of machine customers already in market, why Patagonia's Footprint Chronicles is the B2C playbook, why Walmart's AI procurement is the B2B playbook, and the one mindset shift every marketing leader needs to make this quarter.   What you'll learn • Why "AI agent" is too small a frame — and the 5 types of machine customers already buying today • Why AEO and machine-readability are table stakes, not strategy • The values-as-data play: how Patagonia and Walmart are already winning the agentic moat • Why you can't greenwash an AI agent (and what to do if your supply chain receipts aren't flattering) • The abundance-vs-efficiency mindset shift — and why stripping headcount for AI gains is corporate anorexia This episode is brought to you by Attentive. Attentive helps brands personalize messages across SMS, email, RCS, and push - so every interaction feels relevant, not random. Not more marketing. Better marketing.  That's marketing made personal. That's Attentive.  To learn more visit attentive.com.   ConnectKatja Forbes on LinkedIn The CX Evolutionist on Substack Marketing Trends   Chapters • 0:00 The customer isn't human anymore • 1:34 Inside Alibaba, BYD, and Unitree — what China is shipping today • 4:09 How robots get their brains (and start transacting) • 7:05 The 5 types of machine customers every marketer should know • 10:37 Alibaba's 120-million-order onboarding campaign • 13:33 Your car is reading your emotions — and about to buy on your behalf • 16:31 What the US can actually learn from China's stack • 23:12 "Marketing to robots is not a thing" — the AEO trap • 27:36 A bank just gave the world's first loan to an AI agent • 29:32 Why BJ Fogg's behavior model breaks for machine customers • 37:17 The decision-paralysis problem and the rise of values-as-data • 40:14 Patagonia's Footprint Chronicles: the brand moat playbook • 45:39 Walmart's Pactum: B2B values-as-data is already live • 54:51 Marketers need to start acting like scientists • 56:53 Abundance, not efficiency — the corporate anorexia trap ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Treat YouTube as your most powerful evergreen sales asset, not an entertainment channel, and it becomes a discovery engine that generates high intent leads on autopilot.In this episode of The Unlock, Oliver Bruce breaks down why YouTube is the most underused channel for B2B and high ticket B2C sales, and how to turn it into a revenue generating asset using a simple four step playbook.YouTube is the second largest search engine in the world, owned by the largest. A long form video that solves a high value problem gets indexed and searched for years. Someone finds it at the exact moment they need the answer. That is high intent discovery.YouTube Shorts changed the model. Shorts push high retention content to people who have never heard of you. They earn attention. Long form earns trust. Most brands do one or the other and fail. You need both. Shorts for reach and discovery, long form for depth, authority and conversion.Oliver shares the four step playbook. Define the core problem your ideal client searches for. Record a 20 minute anchor video that solves it. Extract the sharpest moments as vertical shorts. Run a distribution loop that links viewers back to the long form video. By the time a viewer books a call, they are pre sold.If you are a CMO, a business owner or a founder selling a high ticket offer, you do not need a million views. You need 500 of the right people.Key topics covered: Why YouTube is the most underused channel for B2B and high ticket sales How YouTube works as a search engine, not just a video platform Why long form video is an evergreen asset that compounds How YouTube Shorts drive discovery to cold audiences Why you need both shorts and long form to convert The four step playbook for generating high intent leads How to define the problems your ideal client actually searches for Why ICP matters more than vanity metrics Key takeaway: YouTube is not for vloggers. It is a scalable, evergreen sales asset that turns your expertise into high intent leads on repeat.Sponsored by Incard. Sign up now. All your finances. One platform. For 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped. Here's your promo code: UNLOCK2026 https://www.incard.com/?fpr=theunlockMore from Oliver:Instagram: https://www.instagram.com/oliverbrucefounder/YouTube: https://www.youtube.com/@TheUnlockOliverBruce PinPoint Media: https://pinpoint-media.global/ Apple Podcast: https://podcasts.apple.com/gb/podcast/the-unlock-with-oliver-bruce/id1526266908Connect with Oliver: https://www.linkedin.com/in/oliverbruceonline/

Relying entirely on old web index approaches can leave enterprise brands facing severe visibility loss as generative search systems change consumer behavior.Dylan Conroy sits down with Dean Broadhead, Founder and CEO of Broadhead, to analyze the framework for converting corporate public relations into unfragmented Answer Engine Optimization networks.The AEO Playbook: How structuring digital assets for LLM indexing protects market placement as traditional web traffic falls.Surviving Zero-Click Search: The technical strategy required to secure direct machine citations inside automated layouts.The Emotional Procurement Stake: Re-engineering B2B creative assets to handle individual job security risks among buyers.Corporate Visibility Mandates: Why developing visible personal branding channels for executives drives modern customer pipelines.Dean Broadhead is an experienced brand strategist and the Founder and CEO of broadhead, commanding a 150-person independent full-service agency network that directs performance media integrations across major B2B and B2C channels.Connect with Dean Broadhead on LinkedIn: https://www.linkedin.com/in/broadheadco/Explore the Broadhead Agency Optimization Catalog: https://broadheadco.com/Optimize your automated performance media channels with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/Follow host Dylan Conroy on LinkedIn: https://www.linkedin.com/in/dylanconroy/

https://youtu.be/NPL9Rg2tw0M Itay Ben Horin, CEO of Ben Horin & Alexandrovitz, one of Israel's leading strategic media consultancies, is on a mission to help people and organizations achieve their goals through strategic communication. As the author of Crisis Management, Itay draws on decades of experience helping businesses, public figures, and institutions navigate high-stakes situations where leadership and communication determine the outcome. In this conversation, Itay introduces The Crisis Management Framework: Stay Prepared, Pull Your Team Together, Work Fast and Slow, Pick Your Entry Point, Decide Strategy, and Select Who Speaks, Where, and When. He explains why preparation is the greatest advantage in any crisis, why leaders must balance urgency with thoughtful decision-making, and how identifying the right audience and communication strategy can turn a defining moment into an opportunity. He also shares how AI is reshaping strategic communications, the growing threat of deepfakes, and why books and long-form conversations remain indispensable in an age of AI-generated content. — 5 Steps to Address a Crisis with Itay Ben Horin  Good day. Steve Preda here with the Management Blueprint podcast, and my guest today is Itay Ben Horin, the CEO of Ben Horin & Alexandrovitz, a leading strategic media consultancy in Israel, and also the author of Crisis Management, which just came out in the U.S. Itay, welcome to the show.  Thank you. Thank you for inviting me.  Yeah, it’s exciting to talk to you. I mean, you’re in Israel. You’re growing your business there, and I look forward to your differentiated perspective on things on this show. But before we launch in, my favorite question: What is your personal “Why,” and how are you manifesting it through Ben Horin & Alexandrovitz? Okay. So our vision in the company is to help people fulfill their goals through the media. We're trying to empower people and organizations to achieve their objectives.Share on X And we do it through the media, through communication, and through social networks. This is our expertise: communication, strategic consulting, public relations, and spokesperson services. My specialty is crisis management, but our company provides all kinds of media consulting. And our “Why” is to help people fulfill their dreams. Our way of helping them is through the media. But there are other goals as well.  Yeah. That is interesting. So how does media help people fulfill their dreams? When a person or an organization is talking to one person or two people in a store, or in any other aspect of communication, it has limited power. But when they communicate through the media to thousands or even millions of people—through television, radio, podcasts, or whatever channel exists in modern life—they have the ability to influence more people. So the media helps them. In a good way, and also in crisis management. When something goes wrong, you can use the media to move from a bad situation to a better place.  When I talk to people, I tell them that even in biblical times, people had communication and written communication. And it’s the same stories: Love. Hate. Power. Politics. Everything is the same. The only thing that has changed is the technology we use to communicate with people. Once, people shouted from rooftops and used other traditional methods. Today, they can talk from their homes to millions of people. Yeah. And then social media is a big amplifier of messaging. It’s changing politics as well. So, for sure. Now, you’re running a large strategic communications firm, but you wrote this book about crisis management. So what’s different about communication during a crisis compared to business as usual, when you just want to get your message out? I’m a basketball fan, and today is like the NBA playoffs. So I’m saying—  The Spurs won.  Yeah, the Spurs won. And it’s very interesting to watch a seven-game series. So what I’m saying is that regular communication is like the regular season. You win. You lose. It’s important, but it’s not that important. A crisis is like the playoffs. You can win or lose. If you manage the crisis well, you can be a winner.Share on X You can win the season even if it began with a crisis. But if you lose, you’re out. So a crisis is a moment that can change your destiny—for better or for worse—depending on how you manage it. And I think that’s the difference between crisis management and regular communication. As I said, regular communication is like a very long regular season.  Yeah, I love that analogy. So it’s the yin and yang, right? It’s the crisis and the opportunity. How do you turn a crisis into an opportunity? There’s a saying: “Never let a good crisis go to waste,” right? Something like that.  Yes. I’m not advising people to get into a crisis. That’s not my advice. But if you have a crisis—and in my book, Crisis Management, I write about many case studies, both good and bad examples of crisis management—in some cases, the way people like Bill Clinton or Barack Obama managed their crises helped make them winners because they handled them well. I also write about companies like McDonald’s and Starbucks, as well as crisis management cases in Israel.  If you manage a crisis badly, you can lose your position or even your business. So I’m not advising anyone to seek out a crisis. But when I walk into a room where there is a crisis—and I do that a lot, it’s my day job—I meet a CEO or a manager who is dealing with a crisis, and I tell them: “Please try to look at this moment from another perspective.” “Because these are the moments that define your leadership.” “And if we do well, and if we do our best, you may be remembered as the leader who successfully navigated this challenge.” It’s hard to see that in the moment. But afterward, people often come back to me and say: “I remember what you told me during those moments.”  Yeah. That’s when character really shows up, right? In moments of crisis. It’s when everything gets amplified. Yes. So this podcast is called Management Blueprint. We talk about frameworks all the time. So give me a good crisis management framework. Three to five elements. I’m sure you cover them in your book. If someone is in a crisis, what do they need to think about? What steps should they take? Do you have a framework like that?  Yeah. So the book is like 20 chapters. Sixteen of them are crisis-management cases from around the world and Israel, including some that I managed. And there are also four chapters about this framework and how to manage a crisis. So the first thing that I will tell you is that the best way to manage a crisis is to be prepared for a crisis. I know it sounds like a cliché, but it's really important. Every minute that you prepare—I call it a golden minute.Share on X Every minute that you prepare for a crisis will count as 10 minutes during the crisis when it begins.  Because if you are prepared, if you know who is talking, who is on your team, what the messages are, who your crisis-management advisor is, who your lawyer is, who your accountant is, and who will be in the room, as a manager that’s very important. So that’s the preparation. And even if you don’t prepare, the first thing is to get your team together. I don’t believe that crisis management can be managed from far away. You must be in the same room with all the people and talk together with your team. The second thing is that in a crisis, you need to work very fast and very slowly.  Very fast because you need to think fast and react fast because it’s a crisis. You have a lot of phone calls, a lot of WhatsApp messages, and a lot of activity on social networks. A lot of people are talking to you. But you also need to be very sharp, and you need time to think. The most important thing you need to think about is: What is your entry point for the win? Who is your target audience? Is your target audience the general public? The business ecosystem? A regulator? A minister? In most crises, you have a few target audiences.  But you must understand which target audience can take you to a win. If you’re a political leader, it’s the public. If you’re a business, it can be the market or the stock exchange. If you’re a producer or a manufacturer and you have a crisis, it can be the regulator. So you must think about who your target audience is and then decide on the strategy. Because there are crises that you cannot win. Going back to basketball, maybe you cannot win the series. But it’s better to lose four games to two than four to zero. And that’s okay because you’re building for the next stage. So you have the team. You have the target audience.  You have the strategy. Then you need to decide who is talking to the public and how they are talking. Through Facebook or other social networks? Are you talking to the press? Are you having one-on-one meetings? When are you going to talk? Where are you going to talk? And who is going to talk? The manager? The professional manager? Your legal staff? Your communications staff? These are all the things you need to decide when the crisis begins. And from there, every crisis is different. But that’s where you move forward. Yeah. That’s fascinating. So basically, get your team together. That’s step one. Obviously, you have to be prepared so that you have a team. You have to react fast, but also make room for deep thought. Who’s your target audience? How do you enter this crisis, or where do you need to show up? Decide the strategy. And then who’s going to speak, where, and when. So that’s fascinating.  When and where. What is the technology? Are you doing a press conference? Are you doing a press release? Do you go to your LinkedIn page, your Facebook page, or your Instagram page? Every crisis has its own recipe. I’m saying that there are people in my profession who use the same strategy all the time. To talk or not to talk. To be aggressive or not to be aggressive. I think every crisis has its own recipe. There are times when you need to talk. There are times when you need to remain silent. There are times when you need to attack your rivals or your opponents. And there are times when you need to apologize for things that you have done. So every crisis has its own recipe.  Yeah, that makes sense. I love it. So I’d like to switch gears a little bit and learn more about your business. What drives growth in your business, in your strategic communications consulting business?  So I think there are two main engines. The first engine is more clients. We have clients in all aspects of life.Share on X We have Samsung and Qualcomm from the technology sector. We have a large bank and a large investment house. We work with cities and municipalities. We work with academia. So that’s one engine. And the second engine is adding more services. We started with communications. Then we added social media management. Then we added video. Now we work with influencers and content creators as well. So one way to grow is through more clients. The second way is by expanding the scope of our profession. It’s all around communication, but communication is evolving. Yeah. So when you say more aspects, do you mean more channels?  Yes. More channels, more services.  How do you see these channels evolving? What’s the big trend? In the past, people shouted from rooftops. Then there were town hall meetings. Then there were newspapers. Then came the internet and social media. And now people are posting and tweeting. So how has this evolved? What’s the bigger picture? What is communication evolving toward?  So it’s a good question. I think that the first main understanding is that it’s all together. It’s all synchronized. You talk on television, in the newspaper, and on the radio. Nothing has diminished. Everything is together. But you have more channels, as you said. The most evolving channels are influencers and creators. Now, a lot of my clients are not talking to journalists.  They are talking to creators or to social media influencers. And they are the most important when you have a B2C business talking to the customer and the consumer. For businesses that are more B2B, I think the economic press and television are still very important. So it depends on the client-side organization. Who is the organization, and what is the best channel to talk through?  Yeah. That’s interesting. What is something that you’re actively trying to figure out in your business right now? I think, like everyone, we’re thinking now about how AI will affect our job and our profession. The first steps of AI are already here. Everybody is using ChatGPT, Gemini, and Claude. We also use ChatGPT and Claude in every program that we have. But I’m sure that there will be more changes. We can see it through the video aspects and the graphic aspects. It didn’t change communication, but it will change it like every profession. So we are trying to think about what is the best way to use it. And also how we can be faster than our colleagues in the profession in using it correctly.  And what are some of the challenges with AI? What makes it tricky to implement an AI strategy, if anything?  First of all, I think the biggest challenge is that I have 25 years of experience, and my partner also has 25 years of experience. So together, we have 50 years of experience in communications consulting. And we had a big gap between us and all the other competitors. But now, with AI, you can be very young in the profession and still get access to all the knowledge, all the books about the field, and all the crisis case studies. So I think the first challenge is understanding that AI is shortening the gap between those who have experience and those who don’t. I think that’s true in every profession.  Yes.  So I think that’s challenge number one. Challenge number two is that there is a lot of fake news. I’m working with a very prominent businessman in Israel, and now there is a fake AI version of him using his image and talking to the public. It looks like the real person is speaking. And that’s a problem that you need to solve. We are talking to Twitter, Facebook, and Instagram, asking them not to show the ad because it’s fake. But it’s hard. And it’s something new. It wasn’t there in the past.  That’s scary. That’s very scary when this happens. Yes. Everything is getting more complex. I also see it as an opportunity because we have a lot of experience, so we know how to manage these situations. But these are new situations.  Yeah. I wonder how the world is going to deal with that. One thing we noticed when we created an AI video was that it got a lot fewer likes. Even though it was early on, when there were very few AI videos, and we thought it was a very clever thing, people didn’t really resonate with it. Do you find that this is the case? Or are AI videos now so well done that people don’t realize they’re fake?  I think it’s a challenge for the regulators. And I see that they are already doing some work in this area. For example, an AI video will have something written on it saying, “This is an AI video.” You must do that. So I think that if regulators strengthen these requirements across all the platforms—Google, Facebook, ChatGPT, and everything else—then we’ll reach a point where people can watch any video they want, but they will know whether it’s an AI-generated video or a real one. Yeah. That makes sense. So where do you see the growth opportunities for communications businesses like yours going forward?  I think, as I said, AI will take us to a place where we can work with more clients in a faster way. I'm one of the founders of a startup called Focus AI that is creating synthetic groups and communities.Share on X We can talk to synthetic figures and better understand the best way to approach messaging and make decisions after interacting with these communities. So this is one path for growth in the profession and also in our business. And it’s something that we are already doing.  So that’s one way to move faster. Another thing I’m doing is investing in business books. Because I think people will look for things that are very fast, like AI. But they will also look for things with a lot of depth, like books. And I can see right behind you all the books that you are reading. I believe there are many people who still want a way to go deeply into topics. Because of that, I also wrote my book. And now I’m investing in a business that will bring more and more business books into Israel. That is very interesting. There’s a theory that media consumption is becoming polarized. Very short-form media is becoming more popular, and very long-form media is also becoming more popular. And perhaps books are the long-form media that you’re talking about.  And I think podcasts as well. Podcasts are becoming very successful around the world, and also in Israel. Because people want the opportunity to have a one-hour conversation and really understand things. Not just clips from radio interviews or short interviews. So, as you said, more fast and more slow. More sharp and more depth.  Yeah. That ties in with your framework. In a crisis, you have to be fast, and you have to be slow at the same time. Who do you recommend should buy your book? Who can benefit from Crisis Management?  So I think there are three main target audiences. The first is managers, CEOs, and people who make decisions. They will face crises in their professional lives. I think everyone has a crisis in their life and in their professional life. It’s like back pain. Everybody has it, has had it, or will have it. Nobody lives their life without back pain, and nobody lives their life without a crisis. So the first audience is managers. The second audience is people in my profession: Communications consultants and lawyers who deal with crises. They can benefit from these case studies. And the third target audience is students of communications, business, and law. People who want to gain more knowledge about this subject and this field.  Is this just about communicating during a crisis, or is it also about solving the crisis? Or are those the same thing?  No. It’s about all aspects of a crisis. Every crisis has a communication aspect. But Crisis Management, the book, and crisis management itself are not just about communication. As I said, when I come into an organization that is in crisis, I’m managing the communications side of the crisis. But there is also a lawyer. There is a lobbyist. There is an accountant. And there are the internal managers of the organization. Everybody has their own target audience. So the book is about the entire crisis. My way is through the media.  Yeah. Love it. That’s great. Okay. So if you’re listening to this and you’re running a business, or you’re in a professional-services business, or you’re a politician, or anyone working in a high-stakes environment, I highly recommend Itay Ben Horin’s book, Crisis Management. It just came out. Is it available on Amazon?  Yeah. Amazon, Barnes & Noble. It’s everywhere.  Yeah. So it’s on Amazon and in the major bookstores everywhere. If you want to learn more, check it out. Where can people reach you if they want to talk to you or someone at your firm? What would be the best entry point? Yeah. My email is open. My LinkedIn is open. I’m very available. My profession is to be available 24/7.  So check Itay Ben Horin out on LinkedIn. He’s easy to find there. Yes. And he’s the CEO of Ben Horin & Alexandrovitz, a leading strategic media consultancy in Israel. Do you work outside of Israel as well, or do you focus primarily on the Middle East? Yes. We work outside of Israel. We work with Israeli brands that have communications or business activities around the world. We also work with American and European brands that operate in Israel. So our main focus is Israel, but we work with many clients around the world. We have about 50 international clients.  That’s fantastic. So check Itay out. Read his book. And if you enjoyed this conversation, stay tuned because every week we have another entrepreneur with a unique framework coming on the show. Itay, thanks for coming. And thank you for listening.  Thank you very much. Important Links: Itay's LinkedIn Crisis Management Book Itay’s Website

What if your next customer isn't a person, but an AI agent acting on their behalf? And what if that agent is evaluating your brand on a purely logical, data-driven basis, completely devoid of the emotional hooks your marketing has always relied on?Agility requires not just adapting to changing customer behaviors, but also redefining who—or what—our customer even is. It demands that we build operational and strategic frameworks that can cater to both human emotional drivers and the cold, hard logic of machines.Today, we are at Forrester CX in New York City, and we're going to talk about a fundamental shift in the customer journey: the rise of the AI agent as an influential, and in some cases, decision-making persona. This isn't just about using AI in our marketing; it's about marketing to AI. We'll explore what it means when our brand's message needs to be optimized not just for human perception, but for machine interpretation and evaluation.To help me discuss this topic, I'd like to welcome Chuck Gahun, Principal Analyst at Forrester. About Chuck Gahun Chuck is a leader in Forrester's Digital Business & Strategy practice serving business and digital executives. His research coverage includes content management systems (CMSes), product information management (PIM) systems, and commerce services and strategy for B2B and B2C companies. Chuck helps executives design strategies that deliver customer and business value by partnering with technology vendors and services providers. Chuck has 20 years of experience in content and commerce. He specializes in digital strategy, experience design, and technology initiatives in CMSes, e-commerce systems, digital asset management (DAM) systems, PIM systems, digital experience platforms (DXPs), and several others. He has led strategy and implementations for brands like Goldman Sachs, Blue Cross Blue Shield, Hilti, Marriott, AARP, and the Centers for Disease Control. Prior to joining Forrester, Chuck was a managing director and partner at Shift7 Digital (a Merkle company) and held senior management positions at ZS Medullan and Publicis Sapient. Chuck holds a BA in government and international politics and an MS in technology management from George Mason University. Chuck Gahun on LinkedIn: https://www.linkedin.com/in/chuckgahun/ ---------- Resources ---------- Forrester: https://www.forrester.com We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fThe most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

What happens when inflation pressure, tariff uncertainty, supply chain disruption, and AI platform strategy all hit wholesale distribution at the same time?In this episode of Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton unpack the forces shaping distributors and manufacturers right now, from core inflation and the Strait of Hormuz to tariff refunds, B2B customer experience, data center demand, and AI adoption. This episode gives revenue leaders in distribution a practical lens on how to manage volatility, avoid disconnected technology silos, and build a smarter path toward CRM-ERP integration, customer intelligence, and future-proofing distribution.What You'll Learn:Why core inflation, oil prices, and energy volatility continue to affect freight, plastics, fertilizer, and downstream manufacturing costsHow tariff refunds, FedEx reimbursements, Section 301 tariffs, and trade negotiations could impact importers, distributors, contractors, and end customersWhy supply chain uncertainty remains elevated—and why distributors need better inventory visibility tools, demand planning, and collaborative forecastingHow the B2B buying experience is becoming more like B2C, especially for contractors and professional buyers using Home Depot, Lowe's, Amazon Business, and traditional distributorsWhy AI adoption in wholesale distribution needs to move beyond point solutions and toward connected data systems, Smart CRM, AI-powered customer intelligence, and true platform strategyEpisode Highlights:03:20 – LeadSmart's Enterprise Growth Platform and why connected data matters for distributors04:40 – Core inflation, energy prices, and the delayed cost impact across freight, plastics, and manufacturing15:10 – Strait of Hormuz volatility and why open shipping lanes do not always mean stable supply chains20:10 – FedEx tariff refunds, customer reimbursement complexity, and why downstream recovery is difficult31:50 – Supply chain uncertainty, port volatility, and whether distributors are better prepared than they were during COVID46:40 – The blurring line between B2B and B2C customer experience in wholesale distribution58:40 – Data centers, AI infrastructure, and why distributors in electrical, HVAC, plumbing, industrial, and construction markets should pay attention1:12:40 – AI adoption, order processing automation, platform strategy, and the risk of creating new data silosTools, Frameworks, and Strategies Mentioned:LeadSmart TechnologiesLeadSmart Channel Cloud™Enterprise Growth PlatformData360 HubSmart CRMSales Co-PilotAI Co-Pilot for SalesCRM-ERP IntegrationCRM Data Enrichment with AIHidden Revenue DetectionSales Automation Without Losing the Human TouchConsultative CommerceHybrid Selling ModelsInventory Visibility ToolsCollaborative Planning & ForecastingFuture-Proofing DistributionB2B Customer Experience StrategyAI Platform StrategyData Center InfrastructureCORE: CapEx Optimization Reliability and Execution by Lone Star Electric SupplyClosing Insight:The biggest technology risk for distributors is not simply falling behind on AI—it is adopting disconnected tools that recreate the same data silos they were meant to solve.For wholesale distributors and manufacturers, the next stage of growth will depend on connected systems, CRM-ERP integration, customer intelligence, supply chain visibility, and AI tools that solve real business problems. Subscribe to Around the Horn in Wholesale Distribution for weekly conversations on the economy, supply chain, technology, and the future of distribution.Leave a Review: Help us grow by sharing your thoughts on the show.Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/Join the conversation each week on LinkedIn Live.Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.You can also hear the podcast and other excellent content on our YouTube Channel.Follow us on Facebook, Twitter, Instagram, or TikTok.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore whether humor belongs in B2B advertising. They dig into new research that challenges the assumption that business buyers only respond to rational, no-nonsense messaging. Topics covered:[02:44] "To Humor or Not Humor: Buyers Evaluating the Effective Use of Humor in B2B Advertisements"[03:06] How often is humor used in B2B vs. B2C ads?[04:55] What four experiments with 305 B2B buyers revealed[05:45] Three conditions that determine when humor helps or hurts[06:47] Why humor is a door opener, not a deal closerTo learn more, visit marketingarchitects.com/podcast Resources: Swani, K., Gulas, C. S., & Dinsmore, J. (2025). To humor or not humor buyers? Evaluating the effective use of humor in B2B advertisements. Journal of Business Research, 200, 115632. https://doi.org/10.1016/j.jbusres.2025.115632 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

#367 | Dave sits down with Jess Cook, VP of Marketing at Vector, to talk about how she spent $12K on seven micro-influencers with zero UTM tracking and generated $1.1M in pipeline. Jess also breaks down why she started a brand podcast as an awareness play, how a B2C copywriting background at major CPG brands shaped the way she thinks about brand and standing out in B2B, and what it actually takes to make the jump from content leader to VP of Marketing.Timestamps(00:00) - - Intro (07:00) - - Why influencer marketing made sense as a first channel (12:15) - - Tracking pipeline without UTMs: using keyword alerts (13:06) - - The results: 45 demos, 80%+ ICP, $1.1M in pipeline (15:45) - - Why loose briefs outperform tightly controlled campaigns (20:23) - - How to scale an influencer program when you're a team of two (23:01) - - How to make your podcast an awareness magnet (31:49) - - How to know if your podcast is working when you can't track it (37:01) - - LinkedIn: 37K followers in 3 years and how the content strategy works (44:58) - - Why brand and mascots aren't optional anymore in B2B Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

One bold "yes" rerouted Ashley Segura's career from local journalism into digital marketing, eventually leading her to Search Lab after 15 years across agencies, in-house teams, and companies she built along the way.In this episode, we get practical about what actually makes marketing work, why the "one-stop shop" promise breaks agencies, how niching down improves delivery, and what real mentorship looks like beyond just inspiration. Ashley breaks down her tactical approach to ICP and persona development, using marketing audits and sales call transcripts to align stakeholders and prioritize revenue-driving channels. If you're thinking about leading a marketing team in 2026 or building a marketing department from scratch, you'll walk away with frameworks you can apply immediately.Episode Highlights:This episode tells the tale of how saying yes to an insurance agent's website request launched a 15-year career in digital marketing, and why fear is often a signal you're on the right path.Ashley shares the hard-knocks lessons from running four agencies: being a one-stop shop burns you out, and the narrower the focus, the better the results and the happier the clients.Ashley details the ICP development process she uses at SearchLab: pulling real customer language from call transcripts and letting the data replace gut-feeling arguments in stakeholder conversations.The conversation affirms that the best evergreen content serves multiple personas through an accessible, step-by-step structure, rather than trying to be everything to everyone.Ashley explains how to keep the ROI engine running while doing the invisible operational work that takes months but changes everything downstream.Episode Links: Ashley Segura on LinkedInSearchLab Digital Website Send us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Scott Ashbaugh, CEO of DHL eCommerce Americas, discusses DHL's deal with the USPS and future trends in the US parcels market. We cover: A brief overview of DHL eCommerce Americas and its B2C delivery business The $10bn deal with US Postal Service How the partnership with the USPS works Direct injection of DHL parcels via USPS Parcel Select into USPS facilities How DHL eCommerce decided to partner with the USPS The reach and reputation of the USPS The future of the US parcel market The gig economy model's need for scale and its expansion issues in the USA Light and heavy parcels in the US parcel market DHL's history with smaller packages, and its growth to take on larger parcels Impact of COVID on automation and flexibility Using AI in back office operations Role of AI in sorting DHL eCommerce partnering with universities  

How do you evolve a 100-year-old trade brand into a modern, design-led retail powerhouse? In this episode of The CMO Show, host Mark Jones sits down with Jessica Park, CMO of Reece Group, to explore the art of balancing legacy with bold transformation.  Reece has long been synonymous with Australia's plumbing and trade sector, built on trust, quality, and deep relationships with tradies. But the brand is expanding beyond its B2B heritage, embracing a B2C and B2B2C future driven by design, innovation, and seamless omnichannel experiences.   At the centre of this evolution is a reimagining of retail. Jessica takes listeners inside Reece's newest flagship Rosebery showroom, where physical and digital experiences converge to simplify complex customer decisions. From interactive tools and mood boards to over 200,000 product variations, the space is designed to help customers confidently "mix and match" and move from inspiration to execution.   Drawing on her agency background, Park shares how skills like building high-performing teams, rapid problem-solving, and creative strategy translate powerfully into in-house marketing.   The conversation digs into the realities of modern marketing: customers who start their journey online, arrive in-store armed with research, and expect a seamless, personalised experience across every touchpoint. For Reece, success lies in "stitching" those channels together, blending human expertise with digital capability to remove friction and elevate the brand experience.   Ultimately, this episode is a lesson in brand evolution, showing how respect for heritage, combined with a relentless focus on customer experience, creativity, and commercial impact, can unlock new growth.    This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe.  www.impactinstitute.com.au | https://business.adobe.com/au

E-ticaret reklamlarında kasanın anahtarını yapay zekaya (AI) teslim ettiniz. Peki, o çok güvendiğiniz algoritmaların aslında kârlılığınızı nasıl erittiğinin farkında mısınız?Filtresiz Dijital'in 95. bölümünde, geçtiğimiz haftaki zorunlu molamızın ardından mikrofon başına geçiyor ve rotamızı e-ticaretin en sıcak, en can yakıcı gündemine çeviriyoruz: B2C'de Yapay Zeka İllüzyonu!Meta'da Advantage+, Google'da Performance Max (PMax) kampanyalarını açıp "Yapay zeka nasıl olsa satışı getiriyor, makine öğreniyor" diyerek arkanıza yaslandığınız o an, aslında felaketin başladığı andır. Ajansların arkasına sığındığı "öğrenme süreci" masallarını bir kenara bırakıyoruz. Algoritmalar bütçenizi gerçekten yeni müşteriler bulmak için mi harcıyor, yoksa en kolaya kaçıp zaten sizden alışveriş yapacak olan marka kitlenize mi reklam basarak sizi manipüle ediyor? İşin matematiğini ve arka planda dönen oyunları tüm şeffaflığıyla deşifre ediyoruz.İşin bir de nöropazarlama ve tüketici psikolojisi boyutu var. "Kişiselleştirme" adı altında, sitenizde bir ürüne sadece bakan tüketiciyi 15 gün boyunca her platformda aynı görselle darlamak pazarlama değil, dijital tacizdir! Tüketici beyninde "Reklam Körlüğü" (Ad Fatigue) yaratan bu hatalı frekans ayarlarını ve sepeti terk edenlere anında indirim sunarak markanızı ucuzlatan o sözde "akıllı" dinamik fiyatlandırma tuzaklarını konuşuyoruz. Ayrıca, sırf maliyet kısmak için e-ticaret sitenize koyduğunuz, müşteriyi çileden çıkaran o işlevsiz chatbot çöplüğünün dönüşüm oranlarınıza (CR) verdiği zararı masaya yatırıyoruz.ROAS yalanlarını ve ciro illüzyonlarını bırakıp, banka hesabınıza giren gerçek kârlılığı artırmak ve algoritmaların kontrolünü yeniden elinize almak için bu bölüm tam size göre.Dijital pazarlama süreçlerinizi ve e-ticaret reklamlarınızı stratejik bir akılla yönetmek, kârlılığınızı artırmak istiyorsanız faruk@joykek.com adresinden bana ulaşabilir veya joykek.com üzerinden hizmetlerimizi inceleyebilirsiniz. Tüm video podcast bölümlerimiz ve sektör ifşalarımız için YouTube, Instagram ve TikTok'ta "filtresizdijital" yazarak ekosistemimize dahil olabilirsiniz!Zaman Damgaları:02:01 Podcast Yaz Takvimi ve Hayat Üzerine Kısa Bir Not05:07 Yaklaşan Lansman: Yazılım Çiftliği ve Yapay Zekanın Geleceği07:59 B2C'de Yapay Zeka İllüzyonu: PMax ve Advantage+08:49 Meta Güncellemesi: Hesabıma Kavuşmam ve %5 Ekstra Reklam Maliyeti09:31 Kasanın Anahtarını Algoritmaya Teslim Etmenin Riskleri10:36 Kişiselleştirme mi, Dijital Taciz mi? (Reklam Körlüğü)11:11 Dinamik Fiyatlandırma Tuzakları ve Marka Değeri11:34 E-ticarette Chatbot Çöplüğü ve Yataş Örneği12:47 İllüzyondan Uyanış: Kapanış ve Joykek İle Strateji

Today on Leader Generation, Tessa Burg welcomes back Linda Owens, Global Vice President of Digital Customer Experience at Sherwin-Williams. Six years after becoming the podcast's very first guest, Linda returns to discuss how B2B leaders can navigate rapid changes in technology, AI and buyer behavior while staying focused on what matters most: the customer. Linda shares practical advice for separating meaningful trends from hype, creating trust earlier in the buying journey and designing customer experiences that reduce friction across every touchpoint. She also explains why customer obsession should drive every decision, how to use experimentation without losing sight of scale and what leaders need to do to successfully manage change across their organizations. Whether you're leading digital transformation, evaluating AI initiatives or looking for ways to create more value for customers, this conversation offers actionable insights you can apply immediately. Tune in to learn how today's most effective B2B leaders are building customer experiences that drive both business growth and long-term loyalty. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. About Linda Owens: Linda Owens is the Global Vice President of Digital Customer Experience at Sherwin-Williams, where she leads initiatives that advance digital customer experiences, scale eBusiness capabilities and drive enterprise transformation. With more than 20 years of experience spanning marketing, sales, ecommerce and digital customer experience, she has helped organizations modernize customer engagement and accelerate growth across B2B and B2C markets. Throughout her career, Linda has led cross-functional teams and developed digital strategies that improve customer experiences across channels and global regions. Her expertise includes ecommerce strategy, digital marketing, customer journey optimization, CRM lifecycle programs, Martech and digital innovation. She is passionate about simplifying complexity, empowering high-performing teams and creating customer-centric solutions that deliver measurable business impact. Linda can be reached on LinkedIn. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Paul O'Brien, co-founder of AirPhysio, to break down how a respiratory health product grew from a competitive medical device category into a global brand sold in 118 countries.Paul shares how AirPhysio approached product development by studying competitors, identifying gaps, working with medical professionals, and prioritizing safety, testing, and education. He explains why cheaper alternatives can create serious trust and safety concerns, especially in the medical device space, and how strong educational marketing helps customers understand why quality matters.The conversation also dives deep into international expansion, distributor relationships, and the realities of selling across cultures, languages, regulatory environments, and sales channels. Paul explains why global growth can reduce risk by preventing dependence on one country, but also creates major challenges around compliance, documentation, local market strategy, and distributor performance.Paul also shares why AirPhysio shifted from the traditional doctor-referral model to a more direct B2C education strategy, helping customers discover the product first and then bring that awareness back to healthcare professionals. From Amazon growth to pharmacy support, localized marketing, social media targeting, and choosing the right distributors, this episode offers a practical look at what it really takes to scale internationally.In today's episode of the Harvest Growth Podcast, we cover:Why product safety and testing matter when competing against cheaper alternativesHow customer education helps build trust in medical device marketingWhy understanding competitors can improve product design and messagingThe benefits and challenges of selling in 118 countriesHow global expansion helps reduce dependence on one marketWhy local distributors are critical for understanding culture, language, and buying behaviorHow to evaluate distributors based on channel strengths and follow-throughWhy B2C marketing can outperform traditional doctor-referral strategiesHow social media can support retail, pharmacy, and distributor growthWhy science, track record, and vision are essential when pitching distributorsIf you're building a product brand, entering a regulated category, or trying to expand internationally, this episode offers valuable lessons on trust, education, distributor strategy, and global growth from a company that has successfully scaled around the world.To learn more about AirPhysio, visit AirPhysio.com or search for AirPhysio on Amazon.Do you have a brand you'd like to launch or scale?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

Jamie Domenici, CMO of Klaviyo, joins us to discuss why customer experience has become one of the most powerful drivers of growth. Drawing on lessons from nearly a decade at Salesforce and her experience joining Klaviyo just months before its IPO, Jamie shares how great brands create loyalty by obsessing over the customer.We explore what marketers can learn from customer success teams, why events like Dreamforce are so memorable, and how Klaviyo has repositioned itself while building a competitive moat in an increasingly crowded market.Jamie also shares her views on AI, the future workforce, the skills tomorrow's CMOs will need, and the difference between good marketing leaders and truly great ones.Timestamps00:00 - Start01:05 - Jamie's strange first job02:26 - Best and worst customer experiences05:56 - The power of a good customer experience08:45 - Marketing lessons from customer success11:48 - Marketing lessons from 10 years at Salesforce13:05 - Why Dreamforce was a great example of good customer experience14:46 - The key to a great keynote21:56 - Joining Klaviyo just months before an IPO24:28 - Repositioning a company25:45 - How does B2C differ to B2B when it comes to CRM?28:41 - How Klaviyo are building their moat30:51 - Where is AI going to have the biggest impact?32:19 - How are Klaviyo using AI in their product?34:14 - How AI is going to change the workforce35:42 - What skills will future CMOs be hiring for?37:31 - The difference between a good CMO and a great CMO39:17 - Why Klaviyo invest a lot in events40:52 - The best advice Jamie has ever received

Robson Silva Junior is Co-Founder of Pods.He joins host Aaron Stanley to discuss how DeFi's mixed retail adoption led Pods to build modular yield infrastructure for Latin America's neobanks.Recorded live at the Token Nation event in São Paulo, the conversation traces Silva's path from naval engineering to early AMM research during Singapore's ICO era.Silva explains why Pods abandoned its B2C options protocol once it became clear retail users weren't going to interact with MetaMask directly.He also discusses Pods' work building a zero-knowledge privacy pilot for Brazil's central bank digital currency, and why programmable privacy for composable DeFi remains unsolved.The episode closes on how neobanks now use Pods' API to offer insured, cross-chain yield without building that infrastructure in-house.You can connect with Rob on Linkedin

Dos empresarios. *Mercados completamente diferentes.* Uno vende zapatos B2C en Mercado Libre y está en el peor momento de su vida. El otro tiene Cometa Supplies (B2B) y está en el pico de su éxito. Pero Arturo debe $17 millones y ocultó la quiebra hasta que no pudo más.Arturo (zapatos B2C) se hunde en silencio. No revisaba los números. Ocultaba costos. No veía el error que lo llevaría a la bancarota. Cristóbal (Cometa Supplies B2B) alcanzó su mejor año. Números claros. Crecimiento. Éxito visible.Carlos analiza cómo dos empresarios en industrias completamente distintas toman decisiones opuestas. No es sobre el mercado. No es sobre el producto. Es sobre decisiones silenciosas que te quiebran sin que lo veas venir.

Most B2B influencer programs fail for the same reason: no defined success metrics before the first post goes live. Brianna Doe, founder of influencer marketing agency Verbatim, breaks down how to actually build an influencer program that maps to pipeline — not just impressions. She covers her "Creator Engine" framework, how to tier creators by authority and reach, and why 90 days is the absolute minimum for a meaningful pilot. If you're trying to convince leadership this channel works, this is the playbook.Timestamps(00:00) - - Intro (01:00) - - Why influencer marketing is no longer optional in B2B (03:00) - - What most companies get wrong about influencer marketing (07:00) - - Lessons B2B can borrow from B2C influencer campaigns (08:00) - - The creator engine: how to actually structure an influencer program (13:00) - - How to choose the right creators for your goals (15:00) - - How to align your team on what success actually looks like (22:00) - - The 90-day influencer pilot framework (25:00) - - How to coach leadership on offers, ROI, and longer B2B sales cycles (34:00) - - How to discuss risk with clients before handing over creative control to influencers Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Join the next cohort of Opal U, a live 5-day course designed for senior marketing leaders who are ready to ship more with AI, at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

The branded voice is losing its grip, and the people inside your company are about to replace it. In this episode of Content Amplified, Nicole Gates, VP of Global Growth at Varonis, makes the case that user-generated content is where B2B marketing is headed. She explains why what works in B2C tends to land in B2B two to three years later, and why AI is accelerating the shift by making buyers more skeptical of brand messaging and hungry for the human element. Nicole shares how she leans into employee advocacy and industry influencers without prescribing the script, pointing to her own sales reps who film videos in their cars talking about the product. She gets practical on AEO and GEO, where LLMs increasingly pull from Reddit, LinkedIn, and YouTube instead of pay-to-play search. And she lays out where to start: know your story first, build a unique point of view, and find the people already willing to share it. As she puts it, it always comes down to the story. If you are trying to figure out how to stay trusted in an AI-flooded landscape, tune in.About NicoleNicole Gates is the VP of Global Growth at Varonis, a cybersecurity company, where she has spent about four years. Her background spans content marketing, social media, and demand gen across various industries and roles, all of which now roll up into what her team calls growth. She believes the trends shaping B2C marketing reach B2B a couple of years later, and that the next wave belongs to human, user-generated content over the branded voice. Nicole also writes a Substack called Perspective and Pipeline, where she shares her thoughts on marketing, growing a team, and working in growth marketing and B2B.Show NotesConnect with Nicole on LinkedIn: https://www.linkedin.com/in/nicolepgates/Nicole's Substack, Perspective and PipelineText us what you think about this episode!

Today on the show, we have Dr. Nesrine Changuel, founder of Product Excellence and Product Management Career Lab Director at ESSEC Business School. Prior to Product Excellence, Nesrine held senior product roles at Google, Spotify, and Microsoft. In this episode, we dig into why the technical barrier to building products has dropped so dramatically that functional quality alone can no longer differentiate — and what that means for teams that haven't yet learned to design for emotion. We explore the concept of product delight, what it actually means beyond confetti and Easter eggs, and how Nesrine's Delight Model Framework gives teams a step-by-step path to building emotional connection into any product — B2C or B2B. We discuss the real difference between discovery and delivery, why Nesrine spent her first 18 months as a PM doing the wrong job, and what shifted when she stopped babysitting engineers and started owning the why. Finally, we get into the AI feature psychosis sweeping the market right now — why shipping velocity without emotional intentionality produces Frankenstein products, and why the companies that were great before AI will be great after it, for the same reasons they always were.As always, I'd love to hear from you. You can email me directly at andrew@churn.fm, and don't forget to follow us on X.

Salesforce renamed Commerce Cloud to Agentforce Commerce and calls this its biggest release in years. Rebrand, or substance? Nitin Mangtani makes the case.Every enterprise vendor is bolting "agentic" onto its roadmap this year. Salesforce went further and renamed the whole product. Nitin Mangtani, who runs Commerce and Retail Cloud, came on to defend the release line by line.We get into Storefront Next, the new storefront meant to serve both the merchant who wants clicks and prompts out of the box and the developer writing code with AI-native tools. The agentic layer: a search engine built on shopper intent instead of keywords, native chat, a ChatGPT catalog integration going live in June, and a shopper agent that's supposed to behave like the associate you'd get in a good store. The B2B story the B2C headlines tend to bury, including round-trip quoting, multicart, and a buying flow that runs on WhatsApp. And modern POS, where the bet is that systems nobody has rethought in twenty years are finally worth rebuilding.Nitin came in through the PredictSpring acquisition two years ago and ran Google's shopping team back in the early 2000s, so he's watched the discovery layer move before. His line throughout: technology for its own sake is worthless. Tie it to ROI and a better customer experience, or don't ship it.So I pushed on the question every merchant on the platform is actually asking. Hear Agentforce Commerce, Storefront Next, and a ChatGPT integration in the same week, and what changes for you, and how soon? Listen and decide whether the rebrand earns the airtime.The Watson Weekly interview is sponsored by Avalara - the agentic AI platform automating global tax and compliance for leading eCommerce brands. For more details: https://avalaratax.watsonweekly.com.

Maitri Sheth is Senior PMM at Hubspot, previously PMM at Gong. We discuss:From B2C to B2B marketing, me too! How has b2c shaped your approach to b2b product marketing;Previously Gong, now Hubspot. What did you do in your first 90 days;One PMM workflow that you're excited about;Do you feel like you have a good grasp on how AI workflows tap into meaningful business results;Marketing is using creativity to solve business problems. Share how you infuse creativity into your work;Hubspot is 12k+ ppl! How do you get the rest of the org to adopt the same story;How do you approach writing with AI in your role.Jump in:03:04 The Importance of Listening in PMM06:06 B2C thinking in B2B09:06 First 90 Days at HubSpot12:00 Understanding Customer Needs14:46 Pattern Recognition & Beyond Patterns17:59 The Value of Direct Customer Engagement21:08 Streamlining PMM Workflows with AI24:03 Navigating Rapid Product Engineering Releases26:45 Evaluating AI Tools and Their Impact on Business Results32:56 the problems with "Blank Slate"35:13 The Role of AI in Productivity38:43 Creativity in Marketing41:30 Balancing AI and Human Creativity51:19 Effective Messaging Across 12,000 people Subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, tell me what you're listening to, and don't forget to leave a review if you're lovin' the show.Maitri on LinkedIn: www.linkedin.com/in/maitri5Hubspot: www.hubspot.comAnna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠One Insight⁠⁠

In this episode of Tank Talks, Matt Cohen sits down with Michael Arbus, CEO of moomoo Canada, for a wide-ranging conversation on Wall Street trading floors, Canadian fintech, crypto regulation, AI-powered investing, and what it really takes to build and scale financial technology companies. Michael's career has taken him from the chaos of Bay Street and Wall Street desks at firms like RBC Capital Markets, TD, UBS, and Merrill Lynch to operating industrial businesses, helping scale Bitbuy into a regulated Canadian crypto marketplace, and now leading moomoo Canada as it pushes into self-directed retail trading, AI tools, options education, and investor communities.Michael shares the lessons he learned from covering major hedge funds, why one trade during the financial crisis made him rethink his role as an advisor, how spreadsheet-driven decision-making helped him turn around operating businesses, and why retail investors in Canada are ready for better tools than the legacy banking platforms have historically offered. They also dive into moomoo's AI-native product strategy, agentic investing, algorithmic trading in natural language, Canada's loyalty to big banks, the rise of retail options trading, and the founder advice Michael wishes more entrepreneurs would hear before wasting years on a business that cannot support them.Whether you're a fintech founder, startup operator, retail investor, trader, or Canadian tech ecosystem builder, this episode is packed with sharp, practical insights on the future of investing, AI, and financial platforms.From Trading Floor Chaos to Wall Street Scar Tissue (03:30)Michael describes life on massive institutional trading floors as a “casino with pumped oxygen and insanity.” The early mornings, morning meetings, nonstop client calls, and constant pressure to be relevant. Why the trading desk taught him how to process information quickly and turn noise into action.Investing in Businesses vs. Investing in Stocks (12:12)Matt and Michael break down the difference between knowing a ticker and understanding the actual company underneath it. Why some good businesses can be bad stocks, and some bad businesses can still become great trades.Scaling Bitbuy and Learning the Reality of Regulation (22:33)Michael shares how he joined Bitbuy when the business was growing but still needed operational structure. The shift from institutional finance to B2C financial services. Why serving retail customers creates a much deeper sense of accountability, especially when people are trusting a platform with their hard-earned money.What moomoo Actually Is and Why Canada Matters (27:41)Michael explains moomoo's global footprint across markets like Hong Kong, Singapore, Australia, the U.S., and Canada. The scale of Futu Holdings, the role of product and R&D, and why joining a 4,000-person global fintech machine was very different from building Bitbuy from a smaller startup team.Canada's Loyalty Problem With Big Banks (29:44)Why Canadian retail investors are deeply loyal to legacy banking brands. Michael explains how trust, safety, and brand recognition are baked into Canadian financial behavior, and why moomoo believes a regulated challenger brand can win by offering a product Canadian investors have not seen before.AI Trading Inside the moomoo App (35:55)How moomoo became one of Canada's first AI brokerage platforms. Why its AI tools are different from generic public LLMs because they are connected to paid, live market data behind the platform's firewall. How this changes the quality of answers retail investors can access.Can moomoo Challenge Canada's Banking Giants? (41:24)Michael explains who moomoo is built for and who it is not built for. Why the next generation of investors may care more about control, education, and outperformance than branch loyalty. How AI, job market uncertainty, and personal financial pressure could make self-directed investing more important.Canada's Top Trader and the Nasdaq Partnership (43:20)Michael shares moomoo Canada's trading competition, including real prize money, a $100,000 top prize, and partnership with Nasdaq. Why the initiative is designed to bring retail investors into the market in a more systematic, educated way.Can Your Startup Actually Pay for Your Life? (47:42)Michael explains why founders need to calculate their personal take-home pay before committing years to a venture. The danger of getting caught in a self-fulfilling story that feels exciting but cannot support the builder behind it.The Leadership Lesson That Still Matters Most (51:32)Michael closes with a simple but powerful lesson: kindness goes a long way. After scaling multiple teams from small groups to dozens or more than 100 people, he explains why intelligence is common, but kindness is what compounds in leadership, hiring, and company building.About Michael ArbusMichael Arbus is the CEO of moomoo Canada, a global self-directed investing and trading platform under Futu Holdings focused on retail investors, trading tools, market data, options education, and AI-powered investing experiences. Before joining moomoo, Michael built a diverse career across institutional finance, entrepreneurship, industrial operations, crypto, and fintech. He spent years on Bay Street and Wall Street trading desks at firms including RBC Capital Markets, TD, UBS, and Merrill Lynch, working with global hedge funds and covering M&A event-driven situations, mining, and energy stocks. He later moved into operating businesses, including oil, scrap metal, industrial recycling, and crypto mining, before helping scale Bitbuy into one of Canada's leading regulated crypto marketplaces. Today, Michael is focused on expanding moomoo Canada, bringing institutional-grade tools to retail traders, and helping Canadian investors understand the future of AI, options trading, and self-directed financial platforms.Connect with Michael Arbus on LinkedIn: https://www.linkedin.com/in/michael-arbus-cfa-mba-299a49/Visit the moomoo Canada website: https://www.moomoo.com/caConnect with Matt Cohen on LinkedIn: https://ca.linkedin.com/in/matt-cohen1Visit the Ripple Ventures website: https://www.rippleventures.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit tanktalks.substack.com

Matthieu Burin a une intuition au démarrage de Hemea : "quand tu as besoin de faire des travaux de rénovation, c'est un enfer. Tu sais pas à qui t'adresser, tu sais pas combien ça coûte, et tu as l'impression que tu vas te faire avoir."10 ans plus tard, Hemea est devenue une marketplace de travaux qui a réalisé plus de 5000 chantiers, levé 15M€ et structuré un réseau national de courtiers en architecture et rénovation.Ingénieur de formation, passé par les grands projets du BTP et un court passage en cabinet de conseil, Matthieu lance Hemea en septembre 2015 avec 473€ de RSA et une conviction simple : digitaliser un secteur que personne dans l'écosystème startup ne voulait toucher.Ce qui suit, c'est 10 ans de construction patiente.Dans cet épisode de La Galère, Matthieu revient sans filtre sur l'envers du décor d'une marketplace dans un marché à 70 milliards où personne ne fait confiance à personne : un premier MVP bricolé sur Typeform et Excel, une liste de 97 problèmes clients établie sur un tableau blanc, une décision radicale sur la gestion du cash, et un pivot stratégique en pleine restructuration du marché VC en 2023.

Growing your own machinists and orchestrating robots across four continents, is this what the future of manufacturing looks like? This live episode from Hapa's Brewing in the Bay Area features two panels of people who have built careers at the intersection of mechatronics, automation, and industrial innovation. First up, Vinod, Kevin, and Adam get into what it takes to build a skilled workforce from the ground up, talking about apprenticeships, college partnerships, and growing your own talent in-house. Then we get into the bigger picture with our founder panel Kim, Glenn, Nick, and Florian on what Silicon Valley gets wrong about manufacturing, and what manufacturers are missing by not paying closer attention to what's being built there. In this episode, find out: How Vinod bootstrapped an automation company in the Bay Area while raising a family and why his wife had something to do with it What Kevin learned from a 3-year German apprenticeship that he thinks more US manufacturers should be paying attention to How Adam solved his machinist shortage by bringing the training programme in-house and partnering with a local college How Kim thinks about leading companies through inflection points when there are no guardrails or safety nets Why Glenn believes manufacturers who aren't paying attention to what's being built around them won't even know when it's too late How Nick's B2C background completely changed the way he thinks about building software for frontline manufacturing workers Why Florian ignored his investors and opened a public-facing robotics storefront on the main street of Mountain View Enjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going! Tweetable Quotes: “You don't have that mechanical job anymore that's done by one person. You need support, whether it's software support or you need a robot at your side.” – Kevin Toomer, Product Manager at Sumitomo Drive Technologies “In automation, you don't need a master's or a PhD to be successful. Just getting creative and having that experience in mechanical engineering really helped me in my career.” – Vinod Anandarajah, Co-Founder and CEO at Kanavu Automation ”In Silicon Valley, we tend to love disruption because to us it represents something new and something better. But when you get on a manufacturing floor, they tend to want predictability.” - Kim Losey, Founder and CEO at NextLine Group Links & mentions: Kanavu Automation, bringing value to manufacturing clients via a strategic focus on machine automation and robotics MaintainX, empowering maintenance professionals to reduce unplanned equipment downtime and boost production capacity NextLine Group, architecting what is next in robotics engineering Sumitomo Drive Technologies, providing engineered solutions to industrial power transmission customers Beluga Navigation Systems, building deep tech navigation solutions for vehicle and vessel navigation InOrbit.AI, leading AI-powered robot orchestration platform, driving software-defined operations at scale Hapa's Brewing Company, craft brewery and taproom located in San Jose, CA Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty.

Priya has 20 years of experience in PR, Corporate Communications and Marketing with an emphasis in B2B technology (real estate, telecom, security, finance, manufacturing, power and energy, medtech, biotech, digital health and more) and experience in B2C (mobile, interior design, entertainment, sports, philanthropy, and fashion).  Her work spans Fortune 500 corporations to niche boutique agencies, with strong capabilities in external and internal communications, full-circle strategic planning, campaign development and execution, and content development.   Tune in to hear how Priya took the leap from Corporate and leveraged her thought leadership and talents to build a PR firm that's wrestling its way to the top!  Connect with Priya https://arkivepr.com/

Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains how AI transforms marketing operations across global B2B and B2C segments. He outlines Adobe's three-pillar framework for AI adoption: delivering personalized experiences, measuring performance with advanced analytics, and building foundational marketing technology tools. Brown also identifies the limitations of AI in forward-looking projections and emphasizes the importance of human judgment in strategic decision-making.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains how AI transforms marketing operations across global B2B and B2C segments. He outlines Adobe's three-pillar framework for AI adoption: delivering personalized experiences, measuring performance with advanced analytics, and building foundational marketing technology tools. Brown also identifies the limitations of AI in forward-looking projections and emphasizes the importance of human judgment in strategic decision-making.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A lot of teams hit January with energy and end Q2 running on fumes. In this Office Hours episode, Danny opens the doors to Optidge's internal playbook with Operations Director Kelly A. Garcia and Head of People Operations Lauren Friedman. Together, they break down how the agency prevents midyear drift, what it actually looks like to build a culture of transparency in a remote-first environment, and the frameworks Optidge uses to keep teams unified and accountable year-round.An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, case studies, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, partners, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes. Get ready to get marketing!Episode Highlights:This discussion unpacks why momentum fades mid-quarter, not mid-year, and how Optidge builds intentional reset points four times a year to reignite it.Lauren details the “Share the Legos” concept: why giving away knowledge and process is the only real way to scale, and how to shift the team mindset to embrace it.Kelly shares the two key KPIs she watches every day, and what they tell her about when a mid-year pivot is actually necessary.The pair reveals how and why Optidge uses letter grades, single quarterly rocks, and clearly defined "done" criteria to keep goals from becoming noise.This episode emphasizes why context is non-negotiable in a remote agency, and what happens when leaders fill the silence instead of leaving teams to fill it themselves.Episode Links: Digital Marketing Mentor Podcast: Optidge.com/tdmmConnect with Kelly A. Garcia on LinkedIn: Kelly A. GarciaConnect with Lauren Friedman on LinkedIn: Lauren FriedmanSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this episode, Krista sits down with Janelle Hardy, a memoir writer and somatic healing practitioner, to break down how she used virtual summits in a creative, B2C niche to grow her email list and turn that growth into six-figure course sales. Janelle shares her journey from hosting her very first summit to running repeatable events that now fuel premium course launches year after year. You'll hear what changed over time, how she built momentum without sponsorships, why list growth mattered more than conversion rates early on, and how she aligned her summits with high-touch, higher-ticket offers without pressure-based marketing. If you've ever wondered whether summits could work for a non-traditional audience or support a more values-driven business model, this conversation will expand what you think is possible. For show notes, head to https://summithosthangout.com/324

This week, Sarah Segal, Jaci Russo, and Lena McGuire tackle a question many service business owners face: Which is the bigger risk—an employee who feels overburdened or a client who feels neglected? The discussion begins with Sarah explaining why she's had to reestablish boundaries with some clients who were texting and calling her employees after hours and bypassing the systems her agency has put in place. Sarah wants her team to be able to disconnect at the end of the day, and she wants clients communicating with the entire team assigned to their account—not developing overly close relationships with individual employees. In her view, protecting employees from burnout ultimately leads to better service for clients.Jaci approaches the challenge very differently. Her creative staff rarely communicate directly with clients. Instead, account managers serve as the sole point of contact, much like restaurant servers relaying orders between diners and the kitchen. The goal is to protect specialists from interruptions, keep them focused on their work, and ensure that client communication remains clear and consistent. The result is a lively conversation about competing priorities, client expectations, employee well-being, and the hidden risks that can emerge when clients become too dependent on individual employees. Plus: Have you ever had an employee leave and take clients with them?

Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, SVP of Global Marketing at Adobe, shares his perspective on scaling AI across complex B2B and B2C marketing operations. Brown discusses why AI excels at content summarization and synthesis but falls short on predictive forecasting, and outlines Adobe's three-pillar framework for integrating AI into experience delivery, measurement systems, and foundational marketing tools.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, SVP of Global Marketing at Adobe, shares his perspective on scaling AI across complex B2B and B2C marketing operations. Brown discusses why AI excels at content summarization and synthesis but falls short on predictive forecasting, and outlines Adobe's three-pillar framework for integrating AI into experience delivery, measurement systems, and foundational marketing tools.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Trae Sterling is a seasoned executive with more than three decades of experience spanning real estate, home warranty,  and insurance. Known for driving revenue growth, building high-performing teams, and executing strategic expansion initiatives, Trae has consistently delivered results across both B2B and B2C organizations. Currently serving as Executive Vice President and National Sales Director for Real Estate at Choice Home Warranty, Trae leads the company's national growth strategy within the real estate sector, leveraging a strong consumer foundation to expand market share and deepen industry partnerships. Throughout his career, Trae has held senior leadership roles with organizations including Home Warranty of America, Entitle Direct Group, First American Home Warranty, and American Home Shield. He has successfully led multi-state operations, managed large sales organizations, and implemented scalable growth strategies—earning recognition such as "Manager of the Year" and delivering consistent year-over-year performance gains. Trae's core strengths include integrated sales strategy, leadership development, performance management, and business expansion. He is widely respected for his ability to motivate teams, build strong partnerships, and translate complex business objectives into actionable results. A licensed real estate broker in Tennessee, Trae remains deeply connected to the industry that shaped his career. He is also actively involved in community service, supporting organizations such as Youth Villages and St. Jude Children's Research Hospital.    In this episode, Karen and Trae discuss: Success Story of Trae Commit to Get Leads The fundamentals will still work. Use the technology and tools that are now available, like CRMs and automations, but you still have to go to the people who are producing to make contacts.  Consult to Sell Teach your consumers how you can solve their problems, even the ones they don't realize are a problem yet.  Connect to Build and Grow Utilize your database. Drip on your database every single month with information of value.  Success Thinking, Activities, and Vision Empower your team by asking what they want and putting them in the best spot to be able to do that.  Sweet Spot of Success   "I think one component that sometimes gets lost is if you're not having fun, you shouldn't do it." - Trae Sterling   Connect with Trae Sterling: Website: https://chwpro.com/  Email: tsterling@chwpro.com  LinkedIn: https://www.linkedin.com/in/trae-sterling-2448709  Instagram: https://www.instagram.com/silvertrae/  Facebook: https://www.facebook.com/trae.sterling    About the Podcast Join host Karen Briscoe each month to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed. Here's to your success in business and in life!   Connect with Karen Briscoe: Facebook: 5MinuteSuccess Website: 5MinuteSuccess.com Email: Karen@5MinuteSuccess.com   5 Minute Success Links Learn more about Karen's book, Real Estate Success in 5 Minutes a Day Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day." Subscribe to the 5 Minute Success Podcast   Spread the love and share the secrets of 5 Minute Success with your friends and colleagues!     Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Your blog will never earn an audience. Ever. That's not me — that's Melissa Rosenthal, who ran the SEO content engine at ClickUp, built media at BuzzFeed and Cheddar, and is now co-founder of Outlever building the playbook that replaces it. In this episode, Melissa makes the case that the SEO blog era is collapsing in real time, that one strategic LinkedIn poster will out-perform 150 employees doing employee advocacy, and that while every other B2B operator is betting on AI, she's betting on humans — and using AI to do it. She's also dogfooding the entire thesis with her new publication, The State of Brand, which hit a million unique views in three weeks.   What you'll learn • Why the SEO blog was a 'slot machine' — and what survives the AI search collapse • The two-month consistency rule that separates real owned media from content theater • Why one strategic LinkedIn poster beats 150 employees doing employee advocacy • The one-to-one distribution playbook replacing mass organic traffic • How Melissa's State of Brand publication converts at ~40% to demo on banner ads (yes, banner ads) • Why product parity is now enough to beat 15-year incumbents — if your brand, service, and POV are sharper   Connect Melissa Rosenthal on LinkedIn The State of Brand Outlever Marketing Trends   Chapters • 0:00   The SEO blog era is over • 1:30   What's lighting Melissa up: State of Brand hits 1M views in 3 weeks • 4:30   BuzzFeed → Cheddar → ClickUp: why B2B needs B2C instincts • 7:33   Why Outlever built its own publication (and dogfooded the thesis) • 13:00  How to make B2B content go viral without AI slop • 18:50  Quality vs quantity: the false binary killing content teams • 22:14  Why one strategic poster beats 150 employees • 25:37  The two-month consistency rule • 26:33  'Your blog will never earn an audience' • 30:17  Everyone says video-first. She's going text-first. • 32:24  Melissa is excited about banner ads (yes, really) • 37:00  'Figma should be a little worried' • 40:04  You don't need a better product to beat a 15-year incumbent • 43:14  Betting on humans while everyone else bets on AI • 53:44  $50B incumbents can be beaten in 18 months   ----Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Snap Inc.'s Sid Malhotra makes the case that the platform most brands wrote off as "babies and teens" has quietly grown up. Now, commerce is migrating into these private, conversational spaces where nearly one billion users actually spend their time. We dig into why the traditional funnel no longer holds consumers' nuanced behaviors, how creators and chat shape decisions long before the last click, and what AI Sponsored Snaps mean for brands willing to be the answer rather than just another link. Where Are Your Next New Customers? Key takeaways: Snapchat's earliest users grew up; nearly one in four Snapchatters is now aged 35+. Purchase decisions increasingly occur in private chat, not on public feeds or in search. "Last-click jail" hides where customers actually decide. It's imperative that brands measure the full journey. AI Sponsored Snaps let brands run their own agents inside the chat feed. This is conversational commerce, in context. Authentic, creator-led, low-fi content beats polished commercials on the platform. Key quotes: [03:57] "We've come into the age where people are loving a few services and are hanging onto them and are creating their own personal community within those… And that brings me to the final question that Snapchat is trying to answer for businesses and brands worldwide: Where are your next first customers? Where are your next new customers?" — Sid Malhotra [16:27] "Last-click measurement systems are great at telling [you] where the purchase took place. But it doesn't tell you much more than that. It's kind of like trying to watch a movie by just watching the last scene…Sure, you know how the movie ended, but you have no idea what the main characters were doing, what the plot line was, and what got them here." — Sid Malhotra [19:55] "Working with influencers and community is closer to B2B commerce than B2C commerce…B2B has done a really good job of building real relationships, engaging with people where they're at, and finding the things that they care about in the process of selling to them." — Brian Lange Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.