Podcasts about b2c

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Best podcasts about b2c

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Latest podcast episodes about b2c

This Was The Scene Podcast
Ep. 181: RX Bandits w/ Rich Balling

This Was The Scene Podcast

Play Episode Listen Later Jun 24, 2022 107:44


Rx Bandits are an American four-piece band from California. The band formed in 1995 in Orange County, California. They have appeared on the Vans Warped Tour, Bonnaroo, Coachella, Bamboozle, and plenty of club shows throughout the world I think. In 2001, after touring on their third album "Progress", Rich left the band, citing frustrations he had with certain aspects of the music industry. He later went to form The Sound of Animals Fighting. They released a trilogy of records between 2004 and 2008, and performed only four live shows, following their second release in 2006. The band's live lineup consisted of 12 different musicians and they often employed the use of animal masks to conceal their identity. Rich slid into my DMs on IG a while back after he found the Donuts N' Glory interview (Episode 114) and we've been chatting about old scene stuff since then. I wanted to find out about his days in RX Bandits and The Sound of Animals Fighting, so I asked him onto the podcast, he said yes, and this is what we chat about: Donuts N Glory Flyers How The Sound of Animals Fighting got their sound Shame about the masks No Knife Nick from Link 80 writing him a letter The ska band shame Rejection letter from Mike Park How they got on Drive Thru Fenix TX The Gadjets Finch Being on the Bloodhound Gang's CD And a ton more Go buy his Revolution on Canvas books and check out all of the music he's created by clicking on the links in the show notes. Check out all of his other things below: RxBandits  "Progress" Drive Thru Records   Revolution On Canvas: Poetry From the Indie Music Scene Volume 1 Volume 2   The Sound of Animals Fighting "Tiger & the Duke" Equal Vision Records "Lover, the Lord Has Left Us" Equal Vision Records "The Ocean and the Sun" Epitaph Records   Pyramids "S/T" Hydra Head "Pyramids with Nadja" Hydra Head "Pyramids/Horseback: A Throne Without a King" Hydra Head "Mamiffer/Pyramids" Hydra Head "A Northern Meadow" Profound Lore   Sailors With Wax Wings "S/T" Angel Oven Records   White Moth "S/T" Angel Oven Records   Hospital Gown Instagram Check out my new book The Couples' Checklist for my webcomic dailyBred. It's a great gift for Valentine's Day. I also have an Instagram for it. If you market aggressively on Instagram Stories and want custom stickers then go here to get custom stickers or just email mike@drive80.com and I can send you samples. These are great for B2C companies and Realtors. Feel free to support the podcast for as little as $1 a month through Patreon Or go to thiswasthescene.com to possibly buy some merch.

Science of CX
Eli Schwartz: Don't Waste Money on SEO

Science of CX

Play Episode Listen Later Jun 22, 2022 46:18


Eli Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies.  His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk. As head of SurveyMonkey's SEO team, Schwartz oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just 1 percent of revenue to a key driver of global revenue.  His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world.  Key Takeaways.  Understanding what SEO is and why it matters Forecasting search traffic using bottoms up metricsSEO is an amazing marketing channel: And how you can best positioned yourself to reach your desired audienceTypes of industries that Eli recommends are best suited for SEO Eli's take on strategies used by google and other search engines. He shares why it's important to focus on the users as opposed to obsessing over a search engine's algorithm and system of ranking. Why local sites and businesses should not be doing SEOHow Eli helps different businesses and companies that reach to him for help. And why two thirds of his interested clients end up being the wrong fit for SEO. Prioritization of contentAn exercise for interested parties looking to venture into SEO Connect with Eli LinkedIn - www.linkedin.com/in/schwartze/  Website - https://www.elischwartz.co/  Twitter - https://twitter.com/5le  Amazon - https://www.amazon.com/Eli-Schwartz/e/B091G2SQXB%3Fref=dbs_a_mng_rwt_scns_share 

Entreprendre dans la mode
Laure Babin — Fondatrice de Zèta Shoes — Construire une résilience à travers son projet entrepreneurial

Entreprendre dans la mode

Play Episode Listen Later Jun 21, 2022 91:17


Qui pensait que la basket zéro déchet, recyclée, recyclable et vegan était irréalisable ? Avec Zeta, Laure Babin a accompli le challenge. Il y a tout juste deux ans, elle lançait son projet entrepreneurial sur la plateforme de financement participatif Ulule, une campagne qui a dépassé toutes ses attentes. L'aventure Zeta commence par l'envie de combiner créativité et entrepreneuriat. Alors étudiante, Laure déconstruit la chaussure pour mieux la comprendre, elle trouve les cuirs végétaux et part à la recherche des meilleures usines artisanales au Portugal. L'innovation du produit a su séduire clients B2C comme B2B, et c'est notamment avec une collaboration inattendue avec Nespresso que l'entrepreneure continue de marquer les esprits. Au-delà du concept technologique identifiable, Laure n'oublie pas pour autant l'image. Elle a su affirmer son discours avec honnêteté, où le style du produit est tout aussi important. Dans cet épisode, Laure parle de la construction de son modèle de marque de A à Z: de la structuration interne, la communication, la R&D, la résilience entrepreneuriale, mais aussi de la stratégie infaillible du personal branding. « Le discours de ta marque, tu l'affines avec le temps. » Ce que vous allez apprendre dans cet épisode : Laure se présente Ses recherches d'usines Comment faire une chaussure recyclable Les milestones de la marque Le déroulé de la campagne Ulule Sa clientèle Comment elle explique son succès La limite du greenwashing La communication Les retours clients Le stock Le recrutement La collaboration avec Nespresso Les apprentissages personnels de l'entrepreneuriat La structuration de la boîte La logistique Le packaging La stratégie d'acquisition Le pitch de marque Comment acquérir une street crédibilité L'influence La communication sur LinkedIn Sa journée type La spontanéité dans la communication Les leviers Le website Comment apprendre au quotidien Faut-il revaloriser ses marges ? Grandir avec son équipe « J'ai appris à aller au bout d'un projet et à saisir le moment. » « Quand l'équipe s'agrandit et que chacun trouve sa place, tout est fluide et tu réussis à déléguer. » « En tant que manager, je ne sais jamais si je vais dans la bonne direction. Ce n'est pas quelque chose qu'on apprend à l'école. » N'oubliez pas de vous inscrire à la newsletter de Entreprendre Dans La Mode, les industries créatives et l'art de vivre sur www.entreprendredanslamode.com Aussi, si vous souhaitez me contacter ou me suggérer de nouveaux invités, vous pouvez le faire sur Instagram sous le pseudonyme @entreprendredanslamode Enfin, le plus important : laissez-moi un avis sur Apple Podcast ou iTunes, 5 étoiles de préférence ; cela m'aide à faire connaître le podcast à plus de monde et me motive à faire de meilleures interviews ! Merci de soutenir ce podcast et à bientôt pour un nouvel épisode ! Références : Zeta : https://www.zeta-shoes.com @zeta_shoes : https://www.instagram.com/zeta_shoes/ Change Now Summit : https://www.changenow.world Ben&Vic agence d'acquisition : https://www.benandvic.com Ulule : https://fr.ulule.com Canva : https://www.canva.com/fr_fr/ Shopify : https://www.shopify.com Zeta x Nespresso : https://www.zeta-shoes.com/pages/zeta-x-nespresso Big Blue : https://fr.bigblue.co @lejeuneengage : https://www.instagram.com/lejeuneengage/ Loom : https://www.loom.fr Hopaal : https://hopaal.com Veja : https://www.veja-store.com/fr_fr/

Impact Pricing
The B2B Innovator's Map: Let Customer Champions Do Selling for You with Daniel Elizalde

Impact Pricing

Play Episode Listen Later Jun 20, 2022 31:54


Daniel Elizalde was an IoT Product Manager Instructor at Stanford University. He used to work as the VP Head of IoT at Ericsson, but he has now narrowed his focus from IoT to climate tech firms. Daniel now helps climate tech product teams accelerate their product's time to the market. In this episode, Daniel talks about his book, The B2B Innovator's Map, as he explains why delivering value to your champion is a huge game-changer in the business world.   Why you have to check out today's podcast: Discover what the book The B2B Innovator's Map is all about; Understand why you, as a vendor, should understand what value means both to your company and to your customers; and Find out why you should look for champions and not for buyers, especially when you're still starting in doing business   “When you are testing a potential solution, pricing has to be one of those things that you have to prototype. You have to prototype the packaging and the offering and how you actually present it to the customer.” – Daniel Elizalde   Topics Covered: 01:55 – A Narrower Focus: Daniel shares the backstory on how he's decided to shift his focus from IoT to climate tech firms 04:11 – Daniel talks about the benefits of running his own consulting practice 06:18 – Helping other people, still, in the space of IoT 07:41 – Why Daniel wrote his book, The B2B Innovator's Map 09:46 – The difference between B2B and B2C in terms of the way people do innovation + the content of Daniel's book 14:35 – Relating Mark's Selling Value book to Daniel's B2B Innovator's Map 18:51 – Understanding the strongest problems that your customers have as one of the main points in the book 21:50 – Looking for a champion, not a buyer persona + the goal of innovation 28:36 – Daniel's piece of pricing advice for the listeners   Key Takeaways: “For an actual advisory project where I'm involved at the strategic level, I'm going to give priority to the climate tech companies, but that doesn't mean that there are no other avenues where people can get access to some of my experience.” – Daniel Elizalde “In my experience, a lot of the B2B products fail because they don't deliver value to their customers, like, customers don't see the benefit, they don't want to buy it, so they've failed. Value has to be delivered throughout, and so, therefore, value plays an immense part throughout the journey.” – Daniel Elizalde “Granted, as a vendor, your own solution is not going to be the fix for the whole problem, and you're part of the whole puzzle. But as a vendor, you have to understand what are those pains, what are those problems that your customers are having, because that's where the opportunity to deliver value lies.” – Daniel Elizalde “The value needs to be big for a big problem so that you can get a solution in the door.” – Daniel Elizalde “It's not about the users at this point. It's about delivering value to the champion because ultimately, that's the person that's going to open the door for you.” – Daniel Elizalde   People / Resources Mentioned: The B2B Innovator's Map: https://danielelizalde.com/b2b-innovators-map/ Ericsson: https://www.ericsson.com/ Selling Value: https://www.amazon.com/Selling-Value-Deals-Higher-Prices/dp/1737655217/ Crossing the Chasm: https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986   Connect with Daniel Elizalde: LinkedIn:https://www.linkedin.com/in/danielelizalde/ Website:https://danielelizalde.com/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Trade Show University
154 - Transformative Power of H2H Interaction - with Tim Simpson & Danny Hardman

Trade Show University

Play Episode Listen Later Jun 20, 2022 38:39


We've all heard about B2B and B2C, but how about H2H - Human-to-Human? H2H is the future of our events and Trade Shows and will be transformative in our events and our organizations. On the Trade Show University podcast to discuss this important topic is Tim Simpson, Brand & Engagement Chief Strategist of The Design Studio at Maritz Global Events, and Danny Hardman, Director of Business Development with PRG - Production Resource Group. We Discuss: What common themes are you seeing/hearing right now with the variety of clients you are working with? Why Human-to-Human? What does that mean? Are you bullish on the future of events, trade shows, gatherings, etc? Tim & Danny's Top Tips: 1. Exhibitors - New methods and thinking needed to meet audiences where THEY are. 2. Planners - Opportunity to unlock the inner data geek - grow an addiction to people insights 3. Time to start delivering our audiences the VALUE THEY SEEK not just what serves our own needs Top Takeaways: 1. Experience design is dead. The future is guiding transformation 2. We need to do better at understanding the people we are designing for. Connect with Tim & Danny: Email: timothy.simpson@maritz.com, danny.hardman@prg.com LinkedIn: https://www.linkedin.com/in/timothyrsimpson/ (https://www.linkedin.com/in/timothyrsimpson/) https://www.linkedin.com/in/dantonhardman/ (https://www.linkedin.com/in/dantonhardman/) Did You LOVE this Episode? Leave a 5-Star Rating @ https://podcasts.apple.com/us/podcast/trade-show-university-for-virtual-live-events/id1489542257 (Apple Podcasts) Leave a 5-Star Rating @ https://open.spotify.com/show/7J5t2Z0EVVpJUDT3L4Th9S (Spotify) Subscribe at your favorite platform Join our email newsletter - tradeshowu.biz Mentioned in this episode: John Lee Dumas book giveaway - join newsletter list John Lee Dumas book giveaway - join newsletter list The Common Path to Uncommon Success

Morri Rossetti
La Product Liability Questa Sconosciuta

Morri Rossetti

Play Episode Listen Later Jun 17, 2022 25:40


L'Avv. G.F. Bonacci, responsabile del Dipartimento di Product Liability, fornirà un quadro sintetico delle principali caratteristiche, specificità e rischi connessi alla Product Liability. In particolare, l'intervento approfondirà le seguenti tematiche: - Caratteristiche e specificità della responsabilità da prodotto difettoso - Settori merceologici e mercati riferimento: esistono ‘requisiti di qualità' universalmente riconosciuti? - La product liability è solo B2C? Ruolo e rischi della filiera produttiva - Novità legislative in materia: quali implicazioni comporta la recente modifica al Codice del Consumo? - Q&A Session

Let's Talk Loyalty
#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth

Let's Talk Loyalty

Play Episode Listen Later Jun 16, 2022 45:43


Del Taco is the world's second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth. In this episode of Let's Talk Loyalty, Erin Levzow joins us to share her industry-leading insights and ideas from their "Del Yeah!" program which has already won prestigious awards - including B2C app of the year and the Gold Award for Loyalty Strategy. Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers. Show Notes: Del Taco Del Yeah! Rewards Erin Levzow Time Stamps: 03:00 - Erin's favorite Loyalty Program 10:15 - Del Taco's Context 11:22 - Del Taco's Loyalty Program Concept 17:30 - Membership figures for Del Taco's programs 18:34 - Pareto Principle perspectives 22:40 - Erin's knowledge gained while working in Las Vegas 31:03 - Replatforming Del Taco's program 34:53 - Del Yeah Rewards' future priorities 40:15 - Del Yeah Rewards Perspective on Metaverse

The SaaS Revolution Show
Bootstrapping towards $100MM and a $1.7B Valuation

The SaaS Revolution Show

Play Episode Listen Later Jun 16, 2022 40:49


In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Ross Andrew Paquette, Chairman and CEO at Maropost, to talk to us about bootstrapping a B2C CRM to $100MM and a $1.7B valuation. Ross shares:

B2B Nation
Do We Under-Value ‘Experience' in our B2B Marketing Efforts?

B2B Nation

Play Episode Listen Later Jun 15, 2022 12:23


Content marketing is one of the most popular and effective marketing tactics in B2B, but has the content evolved to keep up with the audiences? Experiences and interactivity are more commonly found in B2C marketing efforts where the audience is large and the resources are often more plentiful than in the B2B space. It's simply difficult to justify the cost of the developers and designers needed to create interactive experiences. Juan Rubio is the CEO and co-founder at Genially, a platform that allows users to create interactive experiences without the need to code or have a deep understanding of design. The idea for Genially came from Juan's background as a biologist, where he longed for affordable tools that made complex topics like climate change and green energy easier to understand. In this episode of B2B Nation, we are talking to Juan about the opportunity for interactive content creation, where interactive experiences go from here, and what Juan loves about what he does. Episode Guide 2:58: Why don't we see more interactive content in B2B marketing? 7:03: “When we are talking about communication, we're talking about marketing and learning.” 7:40: Where do interactive content and experiences go from here? 8:55: What does Juan think is the best part of what he does? 10:08: What is Juan's favorite tool?

Fail Faster
#258 - Stories from the Field: Building Out the Experience Design Practice

Fail Faster

Play Episode Listen Later Jun 15, 2022 36:25


Today we chatted with Andrew Lindsay and learned about his approach towards building out design teams and integrating them across organizations at different stages of growth.   Andrew has recently joined KraftHeinz as their Head of Design and User Experience on the Digital Revolution team. He has recently served as the Vice President, Head of Design and User Experience at HomeX, a Chicago-based start-up focused on radically improving the home services industry. While there he was responsible for building out a cross-disciplinary design practice of visual designers and UX professionals, catering to both B2B and B2C software, services, and application design and development. Prior to joining HomeX, Andrew was the Head of Design at Syniverse, "The World's Most Connected Company", where he was responsible for overseeing their flagship digital transformation program focused on delivering a significantly improved customer experience, in partnership with some of the world's most recognized telecom companies. Earlier, he was focused on bringing disruptive, data-driven user-level personalization software and solutions to the ad-tech space as the Vice President of Creative, at Conversant. In this role, he had the opportunity to build out and oversee practice areas across a number of disciplines: User Experience, Creative Technology, Digital Production, Creative Operations, and Front-end Engineering. A native of Chicago, Andrew received his MA from the Cambridge School of Art at Anglia Ruskin University in the UK and his BFA from the Emily Carr Institute of Art + Design in Vancouver, CA. His free time is spent in the suburbs of Chicago either with his wife and children or tackling DIY projects on his 1929 bungalow, one nail at a time.

Behind The Product
Abhishek Nayak: Chasing Simplicity

Behind The Product

Play Episode Listen Later Jun 15, 2022 41:14


With multiple successful startups under his belt, Abhishek Nayak has learned a lot about finding product/market fit, defining a niche, and, most importantly, simplicity. He is the Co-Founder and CEO of Appsmith, an open source project that helps organizations build and maintain custom internal tools. The heartbeat of this product? Ease of use.On this episode, Abhishek shares the challenges he's faced while pursuing simplicity in scaling products. We discuss the importance of understanding your customers, what B2B products can learn from B2C products, and the biggest reasons products fail.You can find more information about this podcast at sep.com/podcast and subscribe wherever you get your podcasts. Thanks for listening!

The Art Of Entrepreneurship
Stop chasing your ideal customers: make them come to you w/ Jason Vana

The Art Of Entrepreneurship

Play Episode Listen Later Jun 15, 2022 10:08


In this episode of Startup Survival, we talk about what is, of course, one of my personal favorite topics: marketing. I see sales and marketing teams everywhere running massive outreach programs without putting a brand in place that is compelling to your buyers, leading to mixed results at best.  I'm joined by Jason Vana, a brand and content strategist for B2B companies. He's an expert in helping businesses attract their ideal customers so that the prospects are reaching out to sales—not the other way around.  In this episode Jason and I discuss the value of branding, how to convince the C-suite that the brand is valuable and the differences between B2B and B2C strategies. Make sure you tune in for his thoughts on how personal brands fit into the larger B2B content strategy. About Jason VanaJason is a brand and content strategist who has turned unknown B2B companies into world-wide brands. In 2021, he founded SHFT, a brand positioning agency focused on developing brand strategies, brand design, and content strategies that positions businesses as the only choice for their ideal customers. Prior to that, he developed a strategy that took a relatively unknown B2B manufacturing company and turned it into the preferred vendor for the world's largest food processing companies and drove them to $40M+ in ARR. In his spare time, he's hiking, biking, traveling, or ripping on bad brand and marketing tactics online as #sassyjason. https://shft.marketing/ (Website) https://www.linkedin.com/in/jasonvana/ (LinkedIn) https://twitter.com/jasonvana (Twitter) If you like this episode, check out these resources.Podcast: https://www.jackiehermes.com/podcast/can-marketing-replace-sales (Can marketing replace sales?) Podcast: https://www.jackiehermes.com/podcast/why-most-marketing-programs-fail (Why most marketing programs fail) Blog: https://www.jackiehermes.com/blog/lead-generation-vs-awareness-marketing (Lead generation vs. awareness marketing)

Champagne Strategy
Malcolm Auld - The valuable and oft-forgotten first principles of effective marketing - Direct Mail & Direct Marketing - S3 Ep11

Champagne Strategy

Play Episode Listen Later Jun 15, 2022 67:09


"I very frequently get the question: 'What's going to change in the next 10 years?' And that is a very interesting question; it's a very common one. I almost never get the question: 'What's not going to change in the next 10 years?' And I submit to you that that second question is actually the more important of the two -- because you can build a business strategy around the things that are stable in time." Jess Bezos. In a rapidly changing marketing landscape it's very easy to get distracted by everything new. It's exciting. It's buzzworthy. It has political capital (to an extent). This has led to an explosion in different digital media, and tech tools. All claiming they have the secret sauce to effective marketing. So why do so many of these investments fail to translate reliably into commercially valuable outcomes? Therefore, what's more interesting to me, are the fundamental parts of marketing which don't change. Because, if you understand those, you can apply them to everything you do. Any channel. Any execution, any context - and be confident that it will be somewhat successful. So, today we're talking with Malcolm Auld. "Omg John why are you talking to a 'boomer'?" Shock horror ladies and gentlemen - people with lots of experience, often know what they are talking about. So who better to talk about the first principles of great marketing and direct mail, than the person who published the first book in the world outside of North America on email marketing. He's been there for the first dot com, and now here for the second. He's worked in some of the largest agencies in the world and the smallest. Started his own agencies. Lectures at University. Worked in senior marketing and board positions for both large and small businesses. B2B, B2C, B2G. Product and services. Online SaaS and traditional. Digital media and traditional. You name it, he's done it. And yes, he's not a millennial, futurist, Web3.0, cryto-bro, cyber hustler. Thank god. In this episode, you'll find out interesting things like: What is direct marketing? What is direct mail? Why DTC is a concept that is over 150 years old and which company pioneered the format. Why A/B testing is also a decades old concept used in the advertising industry by another 'boomer' exec. Find how the historical tussle between the direct marketing and brand advertising agencies started, and why it continues to blindside marketers to this day - to the detriment of everyone. Find out why digital marketers would benefit from studying direct marketing inorder to prevent making mistakes and spending time discovering things which have already been discovered. Why should retailers cease offering free delivery? Why you should still send printed bills and invoices to your customers instead of electronically? Why do some of the biggest, fastest growing tech companies use direct mail to acquire and sell to customers, including Amazon, Google, PayPal, Ubereats, Dinnerly, Doordash, Sonos, and Hellofresh, - Which form of direct mail is the fastest growing marketing channel in North America, second only to TikTok? What led to the bomb squad blowing up one of Malcolm's direct mail pieces on prime-time TV? Which channel did David Ogilvy use the most to acquire new clients for his agency? Do people still read long form copy or are they too time poor? Why is understanding the Hemingway and Flesch reading scores critical to your success in selling anything, to anyone? And sure the topic is Direct Mail or Direct Marketing, but there's so much more gold in here for new marketers, junior marketers, senior marketers and everyone else in between. Ignore the wisdom espoused in this episode to your own detriment.

Convierte Más con Vilma
Táctica - Esto funciona en negocios B2B | Ep. 820

Convierte Más con Vilma

Play Episode Listen Later Jun 14, 2022 5:41


Los negocios están aumentando su inversión en estrategias B2B y tú no puedes quedarte atrás. Comienza a implementar mejores estrategias que te brinden resultados realmente efectivos. En este episodio te comparto algunas tácticas y herramientas que puedes utilizar. ¡Haz play y escucha este episodio de podcast! RECURSOS ➡ B2B vs B2C en marketing online ➡ ¿Qué es el marketing B2B o Business to Business? ➡ Convierte más en tu negocio de marketing digital con estas estrategias + Plantilla MÁS INFO: Este es el podcast de Convierte Más con Vilma Núñez. Cada día te esperamos con un nuevo episodio lleno de ideas y tips de marketing que harán crecer tu negocio. Para más información, puedes consultar estos enlaces: ➡ Sitio web ➡ Cursos ➡ Plantillas y recursos ¡SÍGUENOS! ➡ Instagram: @Conviertemas + @Vilmanunez ➡ Facebook: Convierte Más + Vilma Núñez ―――――――――――――――――――――――――――――――― Y no olvides suscribirte y valorar nuestro podcast ★★★★★ ――――――――――――――――――――――――――――――――

Saúde Digital
#Ep.150 - ISA LAB: A Descentralização do Home Care

Saúde Digital

Play Episode Listen Later Jun 14, 2022 26:34


SD150 – ISA LAB: A Descentralização do Home Care. Neste episódio, uma conversa com o Dr. David Pares, co-fundador e Chief Medical Office da ISA LAB, que vai nos contar sobre a surpreendente proposta da empresa para descentralizar o cuidado na saúde. A ISA LAB é uma plataforma digital de serviços para a saúde que conecta profissionais independentes, possibilitando que estes levem cuidado para o paciente onde ele estiver com qualidade e agilidade. Neste episódio, o que você vai encontrar: O background do David  Neto e filho de médicos, David formou-se  em medicina pela USP em 2011. Ele, já no final da gradução, resolveu fundar com o irmão uma empresa de marketing médico, que transformou-se logo em agendamento online, depois mudou, mais uma vez,  para ser uma empresa de prontuário eletrônico.  Ao entrar na residência de cirurgia, a empresa recebeu seu 1º aporte de capital e o David deixou a medicina para se dedicar ao empreendedorismo. Fez um MBA nos Estados Unidos, dividindo tempo com o trabalho, e está de volta dedicado à saúde. Como surgiu a ISA LAB Família envolvida com a medicina diagnóstica. Em 2017, os irmãos empreendedores compraram alguns laboratórios de medicina diagnóstica. pois o serviço de coleta domiciliar, que já funcionava antes da pandemia, estava crescendo bastante. A ISA LAB nasceu para dar autonomia para os profissionais de saúde entregarem cuidado ao pacientes fora do ambiente hospitalar. Como funciona Uma plataforma em nuvem de conexão entre "ISAS" independentes, cadastrados e distribuídas por São Paulo, Rio de Janeiro e mais 6 estados brasileiros. O paciente entre em contato com uma das unidades e o profissional que estiver mais próximo pode chegar até ele em até 1 hora. A empresa encontra o profissional de saúde para pegar o material coletado na casa do paciente, por exemplo, e ele fica liberado para o próximo atendimento. Oferece serviços diagnósticos, vacinas e outros serviços de saúde como medicação, soroterapia em casa e outros. +200 profissionais "ISA" na plataforma com flexibilidade de horário. Vantagem do modelo de negócio Com a redução do custo fixo de operação, a empresa pode repassar um valor maior para o profissional que atende. Além de atender B2C,  a ISA LAB também atende empresas de telemedicina ou operadoras de plano de saúde que repassam um serviço para que a ISA encontre o profissional mais adequado e próximo para atender ao paciente. Como garantir a qualidade do serviço O profissional recebe treinamento; Vários incentivos para melhor atendimento como: ganho melhor, indicadores de qualidade e avaliação do cliente final. Futuro   Crescer em algumas cidades já mapeadas; aumentar o leque de serviços em tratamento; aumentar a rede de "Isas" com treinamento estruturado. Comunidade Online Saúde Digital Podcast Você é médico e quer interagir comigo e com outros colegas inovadores da medicina digital?  Entre na Comunidade do Podcast Saúde Digital no SDConecta! Assista este episódio também em vídeo no YouTube no nosso canal Saúde Digital Ecossistema! Clique aqui! Episódios Anteriores - Acesse! SD149 - A carreira do Médico Militar SD148 – Cardiopapers - A escola digital de 35 milhões de reais. SD147 - HackTown - O maior festival de inovação e criatividade da América Latina. SD146 - Escala App: Intraempreendedorismo de sucesso SD145 - Conheça a ECMO: Oxigenação por Membrana Extracorpórea Música | Declan DP - Charmed "Music © Copyright Declan DP 2018 - Present. https://license.declandp.info | License ID: DDP1590665"

iDigress with Troy Sandidge
Ep 57. The Secrets To Growth And The Game Changing Approach To Conquering Your Sales Pipeline

iDigress with Troy Sandidge

Play Episode Listen Later Jun 14, 2022 24:53


Did you know that growing a business is actually difficult? I'm sure you did.But did you know a big secret in growing, sustaining, and scaling a business comes down to having clarity?Sometimes we are too quick to take action and don't spend enough time asking the right questions and getting the right answers before making any moves. This episode dives into  the five growth secrets to gain more growth and learn communication tactics to improve your conversion rate within your sales pipeline.Sales always comes down to meaningful relationships.My new book Strategize Up expounds on the three relationships of B.A.E. you need to identify by the end of every call.• Buyers• Advocates• ElevatorsToo many are focused only on those who can buy and eliminate those who can't or have no need to buy right now. Which is the wrong approach. You'll know in the first five minutes if they are interested, qualified, and ready to be a potential buyer. If they aren't a buyer, don't just end the call. Every conversation is valuable and can lead to more invaluable conversations.Apply B.A.E. to your rounds of sales calls, outbound messaging, networking, and social media efforts, and see how your whole experience will change.You'll go from thinking win-lose situation to embracing a win-win mentality!Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkDiscover The 5 Growth Secrets To Get More Business via AgorapulseDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Scale Your Sales Podcast
#141: Leanne Chescoe - How Account-Based Marketing Can Boost Customer Experience

Scale Your Sales Podcast

Play Episode Listen Later Jun 13, 2022 25:19


In this episode of Scale Your Sales podcast, Leanne Chescoe, B2B marketing expert, talked about account-based marketing, and the next generation is performance-based experience.   You may know that I have a real preference for customer experience and its impact on sales, so hear my guest talk about how this helped to change the way we market and why it's so important to base everything you do on the customer's journey, is a delight.   Leanne has a proven track record in website development, campaign management, and lead generation. Her commitment and enthusiasm led her to specialize in account-based marketing growth, marketing demand generation sales, and marketing alignment. Welcome to Scale Yor Sales Podcast, Leanne Chescoe. Timestamps: 0:00:00 How Account-Based Marketing Can Boost Customer Experience 0:03:00 - The relationship between B2B and B2C marketing 0:04:20 -Types of Buying Signals 0:06:10 & 0:18:00 - How Account Intelligence works 0:08:50 - Structuring an advertising campaign 0:11:40 - The Difference between ABM and Account-Based Experience ABX 0:14:00 - Using Journey-Stage Model 0:20:00 - Importance of Fragmenting Data LinkedIn: linkedin.com/in/leannechescoe Website: demandbase.com (Company Website) Twitter: LeanneMoir84   Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales Framework. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales. Book Janice to speak virtually at your next event https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-...   Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: http://scaleyoursales-podcast.co.uk/   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSal...

AW360 Live Podcast
Paul Hirsch, President and CEO, Doremus

AW360 Live Podcast

Play Episode Listen Later Jun 13, 2022 16:21


On this episode of the AW360 podcast, we're pleased to welcome Paul Hirsch, President and CEO of Doremus. Paul fills us in on what we can expect from the new B2B Creative Lion category at Cannes this year, as well as the similarities and differences between creative in the B2B and B2C spaces in general. … Continue reading "Paul Hirsch, President and CEO, Doremus"

Exposure Ninja Digital Marketing Podcast | SEO, eCommerce, Digital PR, PPC, Web design and CRO

Today we're going to look at how to prepare for what's likely to happen during the recession, and how you can make sure your business survives, or maybe even thrives, in tough economic times with some smart marketing moves. How to Market in a Downturn Retail Ad Performance on Google, Facebook and Amazon in 2020 The Global Economic Recovery 10 Years After the Crisis Get the show notes @ https://exposureninja.com/podcast/243/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/youtube/  

T.H.E. Celebration
End-to-End Marketing and Rigorous Thinking With Wes Kao

T.H.E. Celebration

Play Episode Listen Later Jun 12, 2022 69:11


Original Air Date: January 25, 2021 To become a strong marketer, you must develop a skill set that extends beyond just “marketing.” This could include a knowledge of human psychology, design aesthetics, analyzing data, how to create & publish content, or an assortment of other skills. This empowers you to be able to bring your vision to life because you are able to execute it every step of the way. This week's guest, Wes Kao, has coined a term to perfectly describe this marketer. She calls this an ‘End-to-end marketer.' Wes explains that an end-to-end marketer can “have a vision, can develop a strategy, and can execute to bring their idea to life.” During our interview together, Wes offers key insight into how being an end-to-end marketer is becoming a necessary skill set in today's marketplace. Wes Kao has the hands-on experience to back up her insights. Wes Kao is a marketer who helps B2C brands launch new products and create new categories. Previously, she was the co-creator and Executive Director @ Seth Godin's altMBA where she helped thousands of change agents level up. In the past fifteen years, she has launched 150+ products, features, and campaigns @ Flite (acq Snapchat), BareMinerals, L'Oreal, and Gap

Adrian Swinscoe's RARE Business Podcast
Leveraging branded virtual assistants to drive personalisation and innovation - Interview with Eric Turkington of RAIN

Adrian Swinscoe's RARE Business Podcast

Play Episode Listen Later Jun 11, 2022 60:23


Today's interview is with Eric Turkington, Vice President of Growth at RAIN, a pioneer in voice & conversational AI, that is helping people, brands and businesses do amazing things with voice technology. Eric joins me today to talk about intelligent voice assistants, the state of demand, how both B2C and B2B brands are leveraging Branded Virtual Assistants (BVA's) to drive personalisation and innovation and lots of other stuff. This interview follows on from my recent interview – Little personal touches can make all the difference – Interview with Jawad Malik of Idrese – and is number 429 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Up Your Game
547: How To Be A Highly Effective Leader During Turbulent Times with Curt Cuscino

Up Your Game

Play Episode Listen Later Jun 11, 2022 30:30


In this episode of The Remote CEO Show, I had the pleasure to interview Curt Cuscino. He is the Founder & CEO of HypeLife Brands, a progressive brand development & startup marketing agency specializing in building, launching, and growing Millennial-tuned, B2C lifestyle startups for visionary founders and entrepreneurs. Since HypeLife Brands' inception in 2001, Curt's carefully-curated senior team has consistently employed a highly progressive approach to creating powerful, engaging brands and fundable startups in the ever-changing “universe of brand and marketing,” while employing a heavy focus on precision marketing, keenly focused on building customer traction and long-term ROI.

Estadão Notícias
Tecnologia #223: #Start Eldorado: momentos iniciais do 5G no País

Estadão Notícias

Play Episode Listen Later Jun 11, 2022 22:34


O apresentador Daniel Gonzales recebe no Start Eldorado desta semana Márcio de Jesus, diretor da unidade de negócios B2C da Algar Telecom, que compartilha experiências sobre os desafios da operadora - a primeira a ativar redes 5G na frequência de 2,3 GHz, após o leilão da Anatel. Ele fala sobre os desafios em monetizar as redes que começam a ganhar espaço e as experiências iniciais nas cidades. O Start Eldorado vai ao ar todas as quartas-feiras, às 21h, na Eldorado FM 107,3 - SP. See omnystudio.com/listener for privacy information.

State of Demand Gen
293 - What B2B Marketers Can Learn From DTC | Gaetano DiNardi

State of Demand Gen

Play Episode Listen Later Jun 10, 2022 52:19


B2B marketers can learn a lot from the direct-to-consumer industry. For one, there is no sales team in DTC. That means marketing has to get a person from awareness, all the way through the checkout process with no outbound sales to help carry the weight. Because of that, DTC marketing strategy is inherently different. Today, we welcome back DGL legend Gaetano DiNardi, a former B2B marketer who transitioned to B2C marketing at Aura - a digital security company that helps consumers stay safe online. In this episode, Gaetano talks about: Why creative and storytelling are so important in DTC How to win against competitors with deeper pockets and more established brands Partnering with creators His best advice for B2B marketers And more... Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

This Was The Scene Podcast
Ep. 180: Tripface w/ Scott Jarzombek

This Was The Scene Podcast

Play Episode Listen Later Jun 10, 2022 78:25


In 1992, Tripface was born. They began to organize and play shows with their friends within their small town, in basements, recreation halls, and garages. For the most part, they were parties, gatherings of a handful of skaters, metalheads, and geeks from the local area high schools. The bills were always shared with their friends Grid and a mix of side projects. Playing a cross of 1990s metalcore and NYHC, the band grew in popularity on Long Island and began to make a dent on the East Coast. After a few months, the band recorded the Closed In demo.  They would go on to play many shows, including CBGBs, the QE2, Right Track Inn, the PWAC, and the Wetlands, sharing stages with bands like Warzone, Sheer Terror, Agnostic Front, Hatebreed, and Outburst. The rest of the information you will find out in this interview. I think this time Monkey told me about their FB account where I got in touch with Scott and this is what we chat about: Loving the obscure hardcore bands What was their message Getting into fights Stony brooks radio station How they got on the Weston show I always talk about What was Earth Crisis like His anxiety with playing large shows The reunion show Who put their songs on Spotify And a ton more Check out my new book The Couples' Checklist for my webcomic dailyBred. It's a great gift for Valentine's Day. I also have an Instagram for it. If you market aggressively on Instagram Stories and want custom stickers then go here to get custom stickers or just email mike@drive80.com and I can send you samples. These are great for B2C companies and Realtors. Feel free to support the podcast for as little as $1 a month through Patreon Or go to thiswasthescene.com to possibly buy some merch.

Neurotic Podcast
14: Rate My Wallet

Neurotic Podcast

Play Episode Listen Later Jun 9, 2022 75:34


Welcome to Episode Fourteen! Jesse was almost late to record because of a parade, Kyle has Supernova updates and exciting apps to highlight, there are gardening metaphors, then Kyle goes deep into the NNS weeds to discuss the new seven-day NNS staking proposal. For recommendations Jesse gets wrecked and Kyle gets revolutionary. It's a good episode.    Galungan Bali Holiday Barong Bangkal Dance Mask  Galungan Parade Video Scooter Through Ubud Narrows  Scooter Through Rice Fields at Night Supernova Numbers Carbon Crowd's IC Footprint Dstar Notes Cycles to power notes  We really need 1 month short term staking We are preparing a motion proposal to suggest this  [Proposal] Reducing minimum staking time for expanding governance participation Kyle's comments on 7 day staking proposal One of the reasons why I am looking forward to short-term staking is Centralized Exchanges getting rekt by not being able to short #ICP Ask Neurotic:  Any B2B or B2C platforms/companies coming out of supernova or prior that have successfully raised Series Seed funding from VCs? Can the #IC accommodate a sudden surge of devs coming into the ecosystem, or is there a chance for the protocol to time out like Solana? Is it safe to connect the Plug wallet to a Dapp on the IC? How comparable is it to connecting a Metamask wallet to a Dapp on ETH? Recommendations:  Jesse: Get SCUBA Certified / Diving the Liberty Wreck in Amed, Bali Kyle: Hamilton Aftershow:  Jesse's Hand Tap Tattooing Video -- Got feedback, Ask Neurotic questions or just want to chat?  Follow us on twitter @neuroticpod

Sales Enablement PRO Podcast
Episode 205: Catherine Young on Driving Digital Sales Transformation

Sales Enablement PRO Podcast

Play Episode Listen Later Jun 9, 2022 24:20


Shawnna Sumaoang: Hi, and welcome to the Sales Enablement PRO podcast. I am Shawnna Sumaoang. Sales enablement is a constantly evolving space and we're here to help professionals stay up to date on the latest trends and best practices so that they can be more effective in their jobs. Today I’m excited to have Catherine Young from Worldline Global join us. Catherine, I’d love for you to introduce yourself, your role and your organization to our audience. Catherine Young: Thank you, Shawnna, I’m so excited to be here. So my name is Catherine Young as introduced already and I am the director of sales enablement at Worldline. I work for a particular go-to-market division so I’m very close to the front line and I’m helping the salespeople sell by the usual sales enablement tricks of sorting out the contents, the data, the training, the communications, the CRM, the whole gamut. It’s a really fun place to be. I’ve been in sales enablement since 2014 when I joined Xerox and I was a global sales enablement lead there and that was a bit more of an HQ role, so it’s fun to come back to the front line, but the other interesting thing is in my whole career I’ve realized, I have always operated at that interface between technology and humans and so that’s been the theme that’s run through my career. SS: I’m very excited to have you join us today. Now, Catherine, I’ve known you for a while and one of your areas of expertise is driving digital selling transformation. In your opinion, how has digital selling evolved, especially in recent years, and why is it becoming increasingly important for sales organizations today? CY: Yeah, I think digital selling has always been and continues to be about connecting with people, learning about them, what matters to them, and helping them, and by doing that you nurture your deep and strong relationships. This continues even through evolution. So, the sort of fundamental principles remain, but what is changing I think is that seven or eight years ago digital selling was a support to the face to face selling. It was used well by both business development representatives and account managers, but usually in the interim between the face-to-face encounters. Of course, during the pandemic, we didn’t have that face-to-face bit, we only had the digital engagement with prospects and customers and influences. Now that we’ve left the pandemic and we’re moving into a hybrid world, I think that digital selling has become equally important to in-person selling. I think one of the reasons it’s becoming so is because digital-first is the new normal. We mean that in both the sense of the younger generation who are coming through into the buying positions that are digital natives, so they’re going to go digital-first. Even the other generations, everyone in the buying community uses the internet and social networks to educate themselves and they will gen up on everything to do with your products, you, your company, and your competition and they do all this before they even want to have a sales conversation. For salespeople to actually connect with buyers, they have to be online. I think it’s just the compulsion to be a digital seller has become greater than it ever was, but if they do that, then the seller becomes a beacon by sharing their knowledge, guiding their buyers, and creating two-way conversations and they will be successful in selling so they can emulate some of that face to face stuff that they used to do using digital selling techniques. There is a wonderful statistic that floats around in the sales enablement world about the fact that 74% of buyers choose a company that first adds value. It’s increasingly important for our salespeople to be online in these digital spaces. Being engaging and helpful because that’s where they’re going to add value and therefore they will get the sale a bit further down the line, if we don’t, then it’s simple, one of your competitors will come along and sweep the buyer off their feet. SS: Absolutely, I couldn’t agree more. You touched on this a little bit in that response, but from your perspective how are buyer expectations shifting alongside the digital selling transformation? CY: It’s so interesting because this has been talked about for a while in our space but I think we have to come back to the fundamental reason, which is to think about what you experience in your personal life, in your day-to-day lives. We’ve got On Demand TV, we’ve got hyper-personalized news feeds in our social platforms, recommendations in every website we visit, and even adverts. We can get the answer to any question you can imagine just with a few chosen words typed into the right place. More recently we’ve got things like the rise of the same-hour delivery of groceries. If you live in cities, I mean within an hour you can get what you need to your door at a click of a button. I was doing some sightseeing recently and I was just reminding myself that I’ve got in the palm of my hands a personal guide to the city. Somebody to tell me where to go, which road to take, which turn to take and it’s giving me information about the city as I’m walking around. These are all things that have become intrinsic in our experience of the world, but we sometimes as B2B professionals or B2C professionals, in the business world, we sometimes forget that the people we are selling to are still the same people who have access to those great features, functionalities, and experiences. The buyer’s expectations are shifting towards this sort of speed and this personalization and this digital and everything in the palm of their hands. We have to try and be there in our selling capacity doing the same. We can be present, we can be digital, we can be personalized in the experiences we deliver, answer questions, you know, be there, be the guide, be relevant and that’s what digital selling is to me. SS: What would you say digital selling looks like today? And how can enablement really effectively prepare reps for this type of environment? CY: I think if we go back to thinking about those expectations of the buyers, we can certainly talk about what digital selling should look like. To answer the question more directly, the good proponents of this are doing what I’m about to say, and then the rest of us can perhaps catch up, but think about this on-demand expectation. We can’t as human beings be on-demand 24/7. We have to think about other ways of achieving that, so what about asynchronous methods of communication like personalized video messages. In fact, what I like about something like giving the buyer a message through a video means that they consume the information when it suits them best. Not necessarily when it suits you best, but I love the fact that they can stop, rewind, speed up, whatever suits their circumstances. What’s fascinating about this is that it’s actually something that’s only possible with video, not even possible in real life. So maybe that’s even better than a live meeting if we believe that the buyer should be the one that is in control of the experience. Then talking about providing answers to questions. Well, that’s really easy for social sellers to achieve on social platforms and they do it in two ways. You can do it by sharing your knowledge, sort of broadcasting it out there, the 1 to many so that you are, again, I used the word beacon earlier, you know, you’re this beacon of knowledge and helpfulness that people will be attracted to, but also by responding to queries. People do ask questions on social platforms. They do seek help, advice, and recommendations. So the secret for a successful social or digital seller is to be there. Be there to hear that those questions are being asked and then be able to answer them. The same hour delivery, I mean initially you think, yeah that’s never going to happen, in the B2B world, so, okay, I’m not asking for a salesperson to be on your doorstep within one hour, but what about thinking about providing your buyers with more of a self-service or self-directed experience? You’re allowing them to get the information they want when they want it. I mean they couldn’t really be more immediate in your delivery than that, I’d say. Good salespeople have always been the trusted guide, the one that helps the buyer navigate their complex or unfamiliar environments. I just see that like a mobile phone guiding me around a foreign city, not only are you helping me make decisions at each junction, along the way you’ll give me those tips and recommendations that further enhance my experience. Of course, we can and should personalize the content we deliver to our buyers to get that hyper relevancy that they expect and to be frank they deserve. So, digital selling looks like these things to me. It looks like using the platforms, the tools, the content in a more agile way, in a way that can be repackaged to personalize the journeys for the buyers and to give them what they need when they need it. Sales enablement is basically there to support all of that. So we look at the platforms, the content, the data, the training, the processes. All of those things need to be aligned to help the salesperson operate in this digitally agile way and then the salesperson is unable to deliver the experience the buyer wants and therefore the buyer gets a great experience and that to me actually encapsulates what sales enablement is. SS: Absolutely. Now as there is a shift to digital selling, obviously that adds in a bit of a layer of complexity for sales reps. From your point of view, how can enablement help reduce friction for reps, especially as they navigate transformation in the sales landscape? CY: I thought about answering this in many different ways because to me almost my raison d’être is to reduce friction. So it comes in many different forms. It comes in my day-to-day activity and supporting the salespeople, but also in what I do to push back into the organization to improve the way that the organization interfaces with sales. I think it’s sort of summarized by sales enablers who see the big picture, they join the dots and they orchestrate. They orchestrate all of the different elements that impact upon the seller’s ability to do their job and to do their job. In other words, we help salespeople sell. When we talk about removing the friction, I think it’s a lot to do with orchestration or coordination. Working with other departments to deliver things in an organized way, in a structured way, so that the salesperson isn’t bombarded by many different voices and many different messages. Perhaps we start by coordinating it and that can be really simple things like setting up a training academy that has set dates and times for any sales training and having a calendar that if you want to go and deliver training to the salespeople, you come and fit into the next available slot in the calendar. It’s a really simple idea, but it really reduces the amount of tension that you can get between the sales teams and the other departments. In a similar way, emails. There are so many emails that get sent out there and everybody says, oh you must know about this thing and I’m going to send an email to hundreds of salespeople and dozens of departments are doing this every day and it gets very noisy. So another simple solution is to create a digest newsletter, put everything that they need to know in one place, but combine the messages from the product team, the operations team, marketing, even from sales leadership, so that it becomes an easy to read message and one that you can go back to as well. Then sales enablers are working on big projects that help to reduce the friction. A sales enablement platform integrated into the CRM becomes the single focus point for the salespeople. Not only does that remove so much wasted time, it makes things quicker and easier. It reduces friction, which improves the sales experience and therefore that translates to improving the buyer’s experience. One final point of friction that I’m enjoying dealing with in my current role is the relationship between sales and the wider company. This is important because we all perform better if we are joined together in our objectives and we understand each other and what we all do. So you can start with data. You can’t always get people to talk to people but you can start pulling data from around the business and sharing it with one another. That starts to help, for example, products to understand what’s being sold. Even also things like where we lose sales, why are we losing those sales, and feeding that back to the different teams, pricing, product process operations. Legal wants to understand what is the role of an account manager or business development manager because they’re looking at contracts for a customer that the salesperson has sold a product to and they’re just looking at words on a page, unless they can start to understand what’s going on in the sales world and vice versa. Obvious things like sales need to be aware of the marketing campaigns that are going on and operations need to know how many new customers are going to come knocking on their door in the next few weeks or months so that they can resource up. I think for me, what I’ve done is I’ve taken a formula and if we can make improvements in each of the elements in that sum, then we get a better outcome. The formula is visibility plus efficiency plus consistency equals repeatability and predictability. So what I mean by that is visibility comes back to this data point. Just get information out there and share it widely and share it with each other and don’t be siloed in who sees the data and be as transparent as you can because that way lies understanding. Efficiency is reasonably obvious and this is another area where we reduce friction, looking at ways to improve processes to improve collaborations and cross-departmental communication wherever you see something being inefficient, a sales enabler should step in and try and turn it into something that is efficient. Consistency is about creating that consistency so that you’ve got your processes, your structure, your content platform, whatever it is, but it’s built-in a consistent way so that it’s understandable and more importantly it’s scalable and that equals repeatability and predictability. If we can get all of this line then we can create a world in which we know what’s happening, things like sales pipeline forecasting and like I said about operations knowing what customers are coming, we can predict what’s happening with confidence and the repeatability is important, if we want to scale, if we want to bring new people on new hires or even expanding people’s knowledge and understanding. If we can do it in a consistent, efficient, visible way, then we can get that repeatability. So for me this is where performance comes from, is nailing down that repeatability and predictability and that’s where if we’ve done that by reducing the friction. SS: That’s amazing. I want to shift gears a little bit. You wrote in an article that the three must-haves for sales enablement are sponsorship, empowerment, and resources, particularly when it comes to driving change initiatives like digital selling transformation. How do these three factors influence the success of it? CY: Well, these three elements are essential to have an effective sales enablement function, particularly a formal sales enablement function. As enablers were often operating with some but not all of these, but if that’s the case, what you tend to be delivering are random acts of enablement and we all know in our hearts that random acts of enablement do not improve business results. It’s been proven time and time again with statistics that organizations that have a formal, structured, and supported sales enablement function have higher win rates, higher quota attainment, and quicker time to revenue. What quicker ramp-up time whatever your KPI is because random just doesn’t move the needle enough it’s just 1 firework. It’s just pretty for a while, but then it all fades away. If we think about things like the fact that sales enablement is by its nature across collaboration function then, of course, we can use our charm and our influence to persuade others that they should work with us, but this can be exhausting and it doesn’t always work, so something like sponsorship which was one of those three key elements we need to step in. I’ll give you an example. I ran a campaign to drive up the adoption of a sales tool a few years ago and the first thing I did was engage the senior VP for sales. Once I got his advocacy, I was able to use his name and his photo, and a quote from him in the launch email and it said that he supported this initiative and that he expects everyone to sign up. This is so much more motivating to the salespeople than receiving an email from me who is an unknown from HQ. More importantly for me, it motivated the sales directors and the sales managers because they knew their boss wanted this to happen. So it didn’t rely on me going to them and saying, please, please, please, will you help with this? It just had the boss’s name at the end of the letter so they made it a priority and they put the effort in to support the project. Now I supported them to support the project. That’s what enablement is. This was a key factor and through all of the different parts of the campaign, the success was that the adoption rate went up from 20% to 80% within six weeks. These things are essential to influence the success of both individual initiatives, like the adoption campaign, and the overall business results, like win rates, quota attainment and time to revenue. SS: This has been fantastic, Catherine. In closing, I have one last question for you. How do you think digital selling will continue to transform in the next year and beyond and how can enablement help organizations really stay ahead of these changes? CY: I think the first part can be answered quite easily, which is digital selling will become digital experience selling. Another statistic I found was that 89% of consumers buy based on their overall sales experience regardless of price and functionality. We know from our out-of-work lives that a great experience is what we seek. We don’t just want functional factual interactions and maybe it’s because we’ve been through two years of being so removed from one another that we do crave that human element. We also like hybrid working, we like the flexibility of online encounters because they’re easier to arrange, less costly and take up less time. So we want the human element, but we also quite like doing it from our own living rooms or dining rooms. I think that means what you need to do in the digital selling world and it is that you need to make your online encounters as good as your face-to-face encounters used to be. So that’s what I mean about digital experience selling. All the characteristics of digital selling remain that we talked about earlier about connecting with people, listening and learning about them and helping and guiding them, but adding to that, providing a smooth, engaging, effective digital experience to the buyers. So this is the thing, allowing them to self discover information or maybe the salesperson helps guide them, like the fruit from the palm of the hand, and they explore those options together, but what’s shifted is that the buyer and seller are more side-by-side in this way of working rather than face to face. I think it’s important that the experience should be however the buyer prefers it to be. Where the sales enablers come in and it goes back to the basics, you know, it’s providing the platforms that allow these experiences to be designed, built, and consumed. I think we need to use the data to know and understand what is meaningful to the buyer so that we can continue to evolve those experiences and we need to allow our content to be flexible because we tend to create content in quite a structured way, but it needs to be more snippets so that we can use the ingredients in different ways to create different outputs and that’s what supports the many different journeys. Of course, if we want our salespeople to operate in this new world, they need to be trained and coached and supported, and I think that’s what’s going to be so important over the coming year or two in sales enablement. SS: Catherine, thank you so much, I learned so much from you in this conversation today. I really appreciate the time. CY: Thank you. You’re most welcome. SS: To our audience, thanks for listening. For more insights, tips, and expertise from sales enablement leaders, visit salesenablement.pro. If there is something you'd like to share or a topic you'd like to learn more about, please let us know we'd love to hear from you.

DemandGen Radio
How to Transform Your Customer Experience

DemandGen Radio

Play Episode Listen Later Jun 9, 2022 35:34


In the third and final episode of this re-released series, Carlos Hidalgo and David discuss importance of customer expansion and maintaining a strong customer experience. Listen as David and Carlos discuss: What B2B and B2C companies can learn from each other. How you can evaluate and redesign your buyer's journey. The importance of a Chief Experience Officer role. Why you need to focus on customer retention and upselling.  Check out the resources mentioned: David Lewis' LinkedIn The D3 Methodology E-book David's Blog All D3 Resources Free Consultation with a Strategic Advisor 10 minute D3 Methodology Explainer Video DemandGen TV To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

Secrets to Win Big With Arjun Sen
S06E14: Creating Customer Buy-In with VIP Guest Scott Zuckerman

Secrets to Win Big With Arjun Sen

Play Episode Listen Later Jun 9, 2022 34:01


Scott Zuckerman has 25 years of experience in both B2C and B2B companies and has held executive positions in management, operations, marketing, innovation, concept/product development, consumer research, strategy, and finance. Currently Scott serves as Chief Executive Officer for Meez Meals and since taking over he has increased sales 5X and expanded Meez's delivery area from only Chicagoland to coast-to-coast. Prior to his current role Scott held executive roles at Crisp Market, Outerwall (parent of RedBox), Potbelly Sandwich Works, Quiznos, McDonald's, and Donato's. Here are some key insights from this week's show: In the end, the person buying the product matters most. Build a consumer first foundation, then build a loyal base of customers that care deeply about the brand, and then continue to build on the excitement. Always solve for the tension/dissatisfaction that exists in the planning or buying process. At the end, the product and experience is the true reveal. Instead of offering products for free (to generate trial) consider splitting the risk so that the customer feels ownership of the experience. Prefer to watch the video version? Watch it here.

So you need a video
The State of B2B Marketing 2022: Lessons from B2B Marketing Ignite USA

So you need a video

Play Episode Listen Later Jun 9, 2022 28:04


Last week Guy and Hope attended the B2B Marketing Ignite USA conference in Chicago. The sessions followed several common themes, which illuminate the state of B2B marketing in 2022:You need to build a brand. Now.Building a brand is about more than revenue. It's essential to attract the best talent.Brand building is your moat to protect yourself from competitors copying your features and benefits.B2B buying decisions are emotional, and brands that deliver can generate more loyalty than even the best B2C brands.For more on each theme, listen to the full episode or read the transcript below.(Bonus: See any familiar names among the Elevation Awards winners?)Learn more about Guy, Hope and Umault at umault.com

leaders talk
leaders talk by the female factor - Episode 9 - Sandra Kolleth, Managing Director of Miele Austria, Slovenia & Croatia

leaders talk

Play Episode Listen Later Jun 8, 2022 26:56


Quote: “Passionate for people. Passionate for leading.” #diversity #femaleleaders #leadership #Miele #D&I #gendergap In this episode, Sandra Kolleth, Managing Director of Miele Austria, Slovenia & Croatia, talks about her career path from Xerox to Miele. She describes how she developed her "passion for sales" vision and replaced it with a "passion for people" as the biggest element of the communication process. Sandra highlights the biggest challenge in her transition from B2B to B2B2C and B2C sales. Sandra also explains how she decided to accept Miele's offer and switch companies, after working for Xerox for 23 years. Sandra, who is loyal to the company she works at, shares her vision for different career cycles and the younger generation in terms of switching between professions and companies. She also points out how this affects diversity within the organisation. During the episode, Sandra describes her leadership style, gives advice to leaders, talks about how women tend to underestimate their strengths, and highlights the value of coaching and mentoring - for both mentor and mentee. At last, Sandra talks about her commitments to close the gender leadership gap. Sandra Kolleth: Sandra Kolleth is the Managing Director of Miele in Austria, Slovenia and Croatia. She has been the President of the American Chamber of Commerce and a contributor to a non-profit organization on social policy and education. Mahdis Gharaei: Mahdis is the co-founder & co-ceo of the female factor. She's a passionate diversity advocate, business woman and opportunity maker by heart with a particular focus on creating cross-border relationships thanks to her Persian roots. Before starting the female factor she served as one of the youngest general managers of an international airline and had leadership roles at non-profit organisations such as the World Affairs Council, AustrianStartups and Female Founders. About the female factor: The female factor is a global community for the next generation of female leaders, enabling them to get their seat at the table. The brand recently launched Europe's first job platform connecting female job seekers with inclusive companies. About Senate of Economy: As an independent business network, the SENATE OF ECONOMY is a driving force in shaping a sustainable society and a global eco-social market economy. We offer concrete and practice-oriented know-how for entrepreneurs and political decision-makers. Stay in touch with us: www.femalefactor.global LinkedIn Instagram Facebook This podcast is produced by PODLET. --- Send in a voice message: https://anchor.fm/leaders-talk/message

What The Parent?
Bill Harper - Marketing Soothsayer/Advertising Savant, spends time with us to give very grounded, sturdy, and extremely well-thought-out viewpoints on parenting, understanding your passions, and using a perfect 80's trope to make any confrontation bet

What The Parent?

Play Episode Listen Later Jun 7, 2022 49:16


Bill Harper is the Cofounder, CCO and CEO of wmHarper a full-service creative agency dedicated to helping companies dominate their categories by helping them outthink, not outspend their competitors. He is an expert at launching, developing and revitalizing brands and has created integrated campaigns for a wide range of clients in both B2C and B2B categories. The tagline of his company is, "We Raise Brands Right". Bill shares with us his unique approaches to raising his children the same way he raises brands - By challenging them, making them think outside the box, and having their own ownership in the process. Truly a delightful chat and one we think you will truly enjoy!Visit Bill at his website to learn more!  Support the show

Lead(er) Generation on Tenlo Radio
Can ABM Strategies Improve Lead Generation?

Lead(er) Generation on Tenlo Radio

Play Episode Listen Later Jun 7, 2022 36:35


When it comes to B2B sales and marketing, account-based marketing (ABM) is a hot topic. That's because a buying group is typically made up of 6-10 people who must collaborate to make final enterprise decisions. How can you use ABM to target the decision-makers on specific accounts? Can you leverage digital marketing tools for ABM? Does AMB increase the quality or quantity of leads? In this episode, we interview ABM leader, Ryan Elmiger. He answers common questions, shares his knowledge, and talks about the relationship between ABM and lead generation.    About Ryan Elmiger:  Ryan Elmiger has 20+ years of marketing experience in B2B and B2C. He is Account-Based Marketing (ABM) Certified by ITSMA and currently holds the position of ABM Government Cluster Lead at ServiceNow. Ryan works alongside the sales team to develop ABM strategies for high-value accounts. He ensures all marketing activities target the right account stakeholders. Plus, drives the strategy for hyper-personalized content that speaks to specific account needs and imperatives.

Fintech Impact
ReadyWhen with Jessie Vaid | E228

Fintech Impact

Play Episode Listen Later Jun 7, 2022 27:57


Jason Pereira speaks with Jessie Vaid, creator, and CEO of ReadyWhen. ReadyWhen is a digital legacy manager that assists you in putting all of your essential information in one place so that when the worst comes, your family will have a head start in settling your affairs, as well as other kinds of beneficial tools and use cases while you are still living. Episode Highlights:05:56 Jessie started mapping out what she thought she would need to build the solution. At that point, she started discussion with her co-founder Sachin Bella and at that time he had unfortunately lost both of his parents and so he is actually gone through the loss and he knew the issues and problems surrounding being that executor in that probate process.08:48: Jessie thinks we have learned a lot in the last almost two years now. We identified some of the pitfalls and issues of building and providing a solution. Once we got the product to market, the feedback was very consistent amongst professionals. 09:13: Jessie says that their business model is B2B and B2C. They do not try to sell, you know, one license at a time. They have that option through our website. But they know that they need to get to the large corporations. Jessie needs to get the MG's and they need to get the buying from the professionals until they become that whole sold name within Canada.14:13: It also includes the ability to leave notes to loved ones, pictures to loved ones, and also videos to love ones. It also provides with having that ability to have that final message that taped in and released only upon your passing to your children or to your spouse.15:30: Everything is digital. What about all your digital accounts that you may have? What about your rewards points? What about those Aeroplan points? What about those credit card rewards points if you don't use them or if you don't transfer them? They are just going to disappear.23:03: The reality is if you are not there for the hardest times of the client's life, you are not earning it. 3 Key PointsIn 2020 is when we. got the prototype built and in late 2020 is when we actually released our MVP. In 2021 we were primarily getting the word out and getting users into this system, says Jessie.Jessie explains what kind of features they have applied to the software to enable it to serve its purpose beyond that of just a basic document storage.Prosper by sunlight is a new digital platform that they have released whereby they are focusing on the individual that wants a hybrid digital solution, also being able to speak to an advisor and get guidance and direction from the real life person on the other side. This solution focuses on wealth insurance and Wellness.Tweetable Quotes"We wanted to build a solution, to provide Canadians peace of mind knowing that if you pass away, everything would be in one central location and I think that is the motif of what we did." – Jessie"Our goal now is to really work on ensuring that the information is easily flowing into ready when." - JessieResources Mentioned:Facebook – Jason Pereira's FacebookLinkedIn – Jason Pereira's LinkedInWoodgate.com – Sponsor See acast.com/privacy for privacy and opt-out information.

Superhumans At Work by Mindvalley
Selling Before The Internet, What Can We Learn? - @Clive Miller

Superhumans At Work by Mindvalley

Play Episode Listen Later Jun 7, 2022 27:15


Selling With Love is more than a podcast! Join the community of like-minded entrepreneurs ready to overcome their sales blockages and transform the planet at: https://www.linkedin.com/groups/14070148/ ===== What can we learn from the pre-internet era of sales? How technology has affected sales? How B2B high-value complex sales are different from warrior B2C sales? Clive Miller, with 45 years of experience as a seller, is a goldmine of wisdom and real-life know-how. During this episode, you'll discover why in a complex B2B sale, the salesperson is more of a project manager making a business plan than the classic stereotype of the go-getter seller. Grab pen and paper and discover how the ins and outs of B2B and B2C sales have evolved in the last 40 years. =====

Maharajas of Scale
S2 E8: Gaurav Mathur of SafeGold : Channeling India's Gold Addiction

Maharajas of Scale

Play Episode Listen Later Jun 6, 2022 79:57


Gaurav Mathur had a life similar to Hrithik Roshan's life in the movie Zindagi Na Milegi Dobara. He was on the trading floor of the London Stock Exchange and thought his life was set. He could not believe that someone like him who roamed around in chappals (Indian for flip flops) was doing that kind of work, rubbing shoulders with amazing people and getting paid such insane amount of money. However, something kept nagging at him. That he was a misfit in a large organization and that he had to do something different bigger and run his own organization. After trying his hand at running a PE fund, he founded SafeGold. India and Indians are perhaps the largest consumers of Gold on the planet. Gaurav hit upon the idea to provide Indians a way to channel their Gold obsession. Today, SafeGold helps millions of Indians invest in Gold safely. Check out this episode for some amazing insights into the Gold Industry and what SafeGold is doing  

Health Care Rounds
#146: Championing Patient Centricity with Tzvia Bader

Health Care Rounds

Play Episode Listen Later Jun 3, 2022 34:03


Tzvia Bader, CEO and Co-Founder of TrialJectory is a savvy and experienced entrepreneur, with decades of experience in business development, product marketing, and strategy. Prior to co-founding TrialJectory, Tzvia headed the global business unit at Amdocs where she was responsible for building a new product growth strategy, as well as for global sales and marketing. Tzvia has held different business development and marketing positions in several tech companies, both B2B and B2C. She holds a Master of Science  degree from the University of Nottingham, in Nottingham, UK. John Marchica, CEO, Darwin Research GroupJohn Marchica is a veteran health care strategist and CEO of Darwin Research Group. He is leading ongoing, in-depth research initiatives on integrated health systems, accountable care organizations, and value-based care models. He is a faculty associate in the W.P. Carey School of Business and the graduate College of Health Solutions at Arizona State University.John did his undergraduate work in economics at Knox College, has an MBA and M.A. in public policy from the University of Chicago, and completed his Ph.D. coursework at The Dartmouth Institute. He is an active member of the American College of Healthcare Executives and is pursuing certification as a Fellow. About Darwin Research GroupDarwin Research Group Inc. provides advanced market intelligence and in-depth customer insights to health care executives, with a strategic focus on health care delivery systems and the global shift toward value-based care. Darwin's client list includes forward-thinking biopharmaceutical and medical device companies, as well as health care providers, private equity, and venture capital firms. The company was founded in 2010 as Darwin Advisory Partners, LLC and is headquartered in Scottsdale, Ariz. with a satellite office in Princeton, N.J.

This Was The Scene Podcast
Ep. 179: Shutdown w/ Mark Scondotto

This Was The Scene Podcast

Play Episode Listen Later Jun 3, 2022 110:33


New York hardcore took a positive turn in December, 1994, when Shutdown emerged on the scene as one of few bands ready to take their music and message to the next level. With an emphasis on old-school values and new school musical sensibility, Shutdown were poised to take over where bands like Warzone, Cro-Mags and Gorilla Biscuits left off. With older members of the NYHC crowd supporting these "kids", success has been a natural transition.  They have played some of the biggest shows in past hardcore history, including one of the two tributes to Raybeez (Warzone) at CBGB's in the fall of 1997. Raybeez himself actually went as far as to state that Shutdown is "the future of hardcore".  Shutdown stopped playing full-time shortly after finishing a quick stint on Warped Tour in 2001. In 2006, Black & Blue invited Shutdown to play the NYC Superbowl of Hardcore which stands as the biggest hardcore show in NYC every year. In 2010, Shutdown announced its rebirth back to playing and doing random shows a few times per year.  I state in the interview that Monkey helped me find the band but it was actually Brian Schatzel who helped connect me. So thank you Brian and I apologize for always saying Monkey introduced me to everyone even though he was done it a lot. I got Mark on the Skype and this is what we chat about: His thoughts on the current hardcore scene Andy from Kill Your Idols His brothers introducing him to hardcore Rick 2 Life The home promo video he sent Tony from Victory Signing with Victory  California Takeover Why The band suddenly stopped Bands not liking them Working on a new record The Harley story And a ton more This week's sponsor is Mint 400 Records. Mint 400 Records is an indie record label from NJ with bands across the United States, Canada, and Europe. The label features everything from Indie Rock & Folk to Post-Punk and Soul. Over 400 exciting releases.  You can find Mint 400 Records' releases streaming at Spotify, Pandora, Tidal, Apple Music, Amazon Music, Deezer, and more or at all mp3 outlets worldwide. Visit www.mint400records.com for links and more info. Here's a clip from their artist Yawn Mower's song "Sixteen Minutes" from their forthcoming release To Each Their Own Coat. Check out my new book The Couples' Checklist for my webcomic dailyBred. It's a great gift for Valentine's Day. I also have an Instagram for it. If you market aggressively on Instagram Stories and want custom stickers then go here to get custom stickers or just email mike@drive80.com and I can send you samples. These are great for B2C companies and Realtors. Feel free to support the podcast for as little as $1 a month through Patreon Or go to thiswasthescene.com to possibly buy some merch.

INspired INsider with Dr. Jeremy Weisz
[Top Agency Series] NFTs, the Metaverse, and Advertising in the Digital World With Chris Madden

INspired INsider with Dr. Jeremy Weisz

Play Episode Listen Later Jun 2, 2022 48:23


Chris Madden is the Co-founder of Matchnode, a digital advertising and strategy firm that works with B2C brands. He also started Seabums, an NFT project focused on massively improving ocean health. They've donated over $140,000 to ocean charities within a six-month timeframe. In this episode… The cryptocurrency and NFT space continues to grow, and virtual experiences are becoming more common. Does this trend affect digital advertising strategies? And what should you know before entering these digital worlds?  Envisioning a future in which creators and people own digital networks, Chris Madden decided to create virtual communities of his own. He started Seabums, an NFT project that rallies around a cause — protecting our oceans. With this cause at the forefront and a community-led roadmap to help guide you, Seabums makes it easy to venture into the crypto and NFT world. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Chris Madden, Co-founder of Matchnode and Founder of Seabums. Chris breaks down the process of buying an NFT, why crypto and the metaverse are becoming more popular, and the best resources for those looking to enter into these digital spaces. 

Build a Vibrant Culture Podcast
The Questions You Need to Ask Every New Hire | Dan Gray

Build a Vibrant Culture Podcast

Play Episode Listen Later Jun 1, 2022 52:28


Challenge your assumptions of leadership. Why should you ask candidates where they want to be AFTER the position you are hiring for? Why is getting into the weeds on a complex problem good leadership? Dan Gray leads the growth team at Kotn, a sustainable clothing line, and has a decade of experience scaling B2B and B2C brands. The passion for his employees, drive to learn and commitment to his core values and beliefs are an inspiration to all leaders. This is a conversation you do not want to miss. Listen now!

Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship
304: The Art of the Startup and Growth Hacking with Andrew Lee Miller

Dave Lukas, The Misfit Entrepreneur_Breakthrough Entrepreneurship

Play Episode Listen Later Jun 1, 2022 54:51


This week's Misfit Entrepreneur is Andrew Lee Miller. Andrew is a startup expert; in fact, he's known as @AndrewStartups around the world and has been bootstrapping companies for over 15 years. He is a marketing expert and founder of the award-winning marketing agency, Growth Expertz. He has driven growth for 3 VC backed startup exits to the tune of $450 million and dozens of other funded startups, including raising over $25 million in seed rounds in the last 5 years. Andrew speaks and trains entrepreneurs throughout the world on paid advertising, growth hacking, public relations, search marketing and more. He is also the author of the best-selling book, The Startup Growth Book. What I love most about Andrew is that he is scrappy and finds a way to make it happen no matter thecircumstances and I've brought him on to share his best with you in this episode. www.AndrewStartups.com Andrew was born and raised outside Columbus, Ohio. His whole family were entrepreneurs, but he never grew up wanting to be one. He ended up having his own business at 16 detailing cars and had a problem with authority which made him want to stay independent. He went to college for general business and switched to international business. He started a virtual resume startup in his senior year. He and his partner got investment and the business took off – it actually scared him because he didn't want to be stuck in this one business through his 20's, so he decided to travel. He moved the Mexico when he was 21, then after a few years moved to Dubai. Dubai was much different and didn't have much of a startup culture. He joined a company that was a sort of Craig's List type service as head of marketing. He growth hacked the company from 800k page view a month to over 25 million and the company was acquired for a large amount. Andrew realized there was a niche in growth hacking. He had a few more successful projects in Dubai and then went to Silicon Valley and had another successful exit. He then started coaching people and became a digital nomad helping startups and traveling to over 40 countries. You mentioned a formula for growth hacking that you put into practice and now teach others, take us through it. First, when he starts with companies, the product is never ready to be marketed. Are people sharing or referring the product? If not, then a focus is put there to better market it. Product optimization. Once you've optimized the product, then you are ready to grow. Do not rush to paid advertising. It's never too early to start marketing. Marketing is different than advertising. Advertising is something you do to scale up your marketing. Marketing can happen at any time. You can start building a list, basic SEO, organic social media marketing/following, etc. You can then launch with a waiting set of customers and some recognition in the marketplace. What is the difference between advertising and marketing? You do not have to do paid advertising to succeed. Paid advertising isn't necessary for every business. We are shown ads that you need to run ads to grow your business, and that is just not true. Marketing is the actions you take to grow your visibility, your brand, and awareness for who you are. Advertising is paid ads and spots to drive traffic to your business. Focus on organic channels for the first 12 mos in your business. Talk a little more about organic. What do you advise? What's the best place to get traction? List building and e-mail marketing is the best thing to do. Next is social media and off-channel marketing such as Reddit or Facebook groups. Using incentives for first adopters is a great strategy whether it is free services/product or a very low cost, etc. For B2C focusing on long-term things such as app store automation for apps, social media, and off page. B2C is harder than B2B. There are a lot more moving pieces to create an eye-catching brand. What are your thoughts on social media? Where should people be to get the most bang for the buck? B2B – the place to spend money is Google Search because the intent is so high. You also have a higher conversion rate on Google Search if you are using the right key words. For B2C – it depends on the product and service. Google's UAC campaigns are good for things like apps. TikTok needs really good video creatives to do well, but there is less competition there. In the end, it all about the content on social media and video is the most important. YouTube ads are another inexpensive way to drive traffic and revenue. At the 22 min mark, Andrew talks about using influencers and micro-influencers to help grow your brand and visibility. Other PR hacks entrepreneurs can use? Local PR in your local markets is a great place to get visibility and media. Getting on podcasts is a great way to refine your pitch and gain visibility/credibility. You should do PR from early stages of your business. 3 Things: Craft the story – your title is important and having a unique angle Building a list of those that might be interested in telling your story (Podcast hosts, reporters/writers, etc. found on Google Alerts) Distribute your story and your PR effectively to the sources. At the 30 min mark, Andrew talks SEO… Andrew is big on doing “on-page” SEO correctly. Use Link Building. You can use Free SEO audit tools online. Google Free SEO Audit. You can even do Craig's List and University Job boards as SEO hacks. Thoughts on raising money and exiting companies? We are sold that we need to raise money and that is wrong. You can bootstrap and do great. Fundraising is a second job and will take almost 100% of your time over 6-12 months taking you away from your business. You need to really think through and decide if you need to raise money and you need to have the business in the best position to do so. What is it that you think most entrepreneurs miss that holds them back the most? They go too much with their gut and hunch instead of compiling and working from the data. ​ Any other lessons from your entrepreneur journey that have made a huge difference? Let passion drive you – not making money.   Best Quote: It's never too early to start marketing. Marketing is different than advertising. Advertising is something you do to scale up your marketing. Marketing can happen at any time.   Andrew's Misfit 3: Just go. Stop finding reasons not to do things and do them. Don't be afraid to break stuff. Don't succumb to worry and overthinking. If you love what you do, you never work a day in your life.   Show Sponsors Feedback Loop (Get 3 FREE Full Tests) Go.FeedbackLoop.com/Misfit Five Minute Journal www.MisfitEntrepreneur.com/Journal  

Marketing Trends
Sharpen Your Content Strategy With Eric Williamson, Chief Marketing Officer of CallMiner

Marketing Trends

Play Episode Listen Later Jun 1, 2022 39:32


Actionable insights are valuable all across a company, including for marketers. But effective content creation strategies that really cut through to the audience are also of tremendous value. Eric Williamson, the Chief Marketing Officer of CallMiner, discusses how CallMiner uses AI to help companies get actionable insights concerning their call centers. He also talks about how to sharpen your content creation strategy and how B2B marketers can learn a lot from B2C marketers.Tune in to learn:How does Eric think marketing and sales can be better aligned? (20:00) What MarTech platforms does CallMiner lean on? (25:00) What kind of experimentation and testing is working? (32:00)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

CYBER24
Episode 164: Product-led SEO connects you to customers

CYBER24

Play Episode Listen Later May 31, 2022 33:26


In this week's episode, we sit down with Eli Schwartz to discuss the power of search engine optimization. Schwartz is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. His ability to demystify and navigate the SEO process has generated billions of dollars in revenue for some of the internet's top websites, including such clients as Shutterstock, WordPress, Blue Nile, Quora, and Zendesk. As head of SurveyMonkey's SEO team, Schwartz oversaw the company's global operations, helped launch the first Asia-Pacific office, and grew the company's organic search from just one percent of revenue to a key driver of global revenue. His work has been featured by TechCrunch, Entrepreneur.com, and Y Combinator, and he has given talks at business schools and keynote conferences around the world. His new book is [Product-Led SEO: The Why Behind Building Your Organic Growth Strategy](https://www.amazon.com/gp/product/B091D572ZL/ref=dbs_a_def_rwt_bibl_vppi_i0.)Learn more at [elischwartz.co](https://www.elischwartz.co/)

How Great Events Happen
Episode 9: Big Events Are Back!

How Great Events Happen

Play Episode Listen Later May 31, 2022 24:59


We've spent the last couple of years mastering virtual and then hybrid events, but now big, beautiful, in-person events are back! And the possibilities are endless. In this episode, our hosts Alyssa, Rachel, and Paulina discuss the new approaches being taken when planning massive events, both in the B2B and B2C spheres. Throughout the conversation, you'll learn about the focus on incorporating technology and streamlined convenience into experiences and get inspired to go big, once again.

Talk Commerce
The Future is Adobe Commerce with Ray Bogman

Talk Commerce

Play Episode Listen Later May 30, 2022 8:38


Adobe Commerce is the world's leading digital commerce solution for merchants and brands. With Adobe Commerce, you can build engaging shopping experiences for every type of customer — from B2B and B2C to B2B2C. It's built for enterprise on a scalable, open-source platform with unparalleled security, premium performance, and a low total cost of ownership. Businesses of all sizes can use it to reach customers wherever they are, across devices and marketplaces. It's more than a flexible shopping cart system. It's the building block for business growth. Website https://adobe.ly/adobecommerce

Let's talk branding
Peter Weinberg - B2B brand building

Let's talk branding

Play Episode Listen Later May 30, 2022 47:31


In this episode, I talk with the legendary Peter Weinberg, head of development at The B2B institute from LinkedIn. We talk about the common misperceptions in B2B marketing, how to build a B2B brand on a budget, and the differences/similarities between B2B and B2C marketing. It's a really great episode full of knowledge bombs so I'll bet you'll enjoy it! Important links:The B2B institutePeter on LinkedInIf you're interested in learning more about brand strategy research, check out my latest course here. Use PODCASTLTB and get a 20% discount. 

Marketing Guides for Small Businesses
Your 2022 Word of Mouth Marketing Guide

Marketing Guides for Small Businesses

Play Episode Listen Later May 30, 2022 57:33


It's been said that word-of-mouth marketing is one of the most powerful strategies a business can use, but is it? And if it is powerful, how can a business use it to create a constant flow of leads to their business? In this podcast we'll explore what word-of-mouth marketing is, why it's so powerful, common word-of-mouth marketing myths, and how businesses can strategically leverage word-of-mouth marketing as part of their marketing plan. Our four marketing guides will also explore: Some common examples of good word-of-mouth marketing in 2022 Why relying solely on word of mouth marketing could be limiting your business' growth opportunities The value of word of mouth marketing for B2B and B2C businesses  How to measure the impact of word of mouth marketing 

This Was The Scene Podcast
Ep. 178: Seti Alpha Six w/ Matt Klein

This Was The Scene Podcast

Play Episode Listen Later May 27, 2022 94:23


Seti Alpha Six were a band from New Jersey. There's no write up out there on the internet so this is going to be the only thing really documented about them. Also, We TRIED to get Joe on the podcast but he was stuck in traffic. So we had to carry on with out him and this is what Matt and I chat about: Losing 23% of his hearing My band touring with these fools Professional skateboarders skating at his house as a kid Playing with the Bouncing Souls when they were a funk band Recording with pneumonia The Rob Heiner piss gun story  The Stan Hope House Rico Jay Pinball Working on the Vans Warped Tour The Shark Song The Goose  And a ton more Check out my new book The Couples' Checklist for my webcomic dailyBred. It's a great gift for Valentine's Day. I also have an Instagram for it. If you market aggressively on Instagram Stories and want custom stickers then go here to get custom stickers or just email mike@drive80.com and I can send you samples. These are great for B2C companies and Realtors. Feel free to support the podcast for as little as $1 a month through Patreon Or go to thiswasthescene.com to possibly buy some merch.

The Modern Acre | Ag Built Different
225: Enabling the Vertical Farming Industry with David Nothmann, COO of Unfold

The Modern Acre | Ag Built Different

Play Episode Listen Later May 24, 2022 24:56


David Nothmann is the COO of Unfold. Unfold is accelerating the “seed to table” capabilities of vertical farming with an integrated offering of superior seeds, digital services, and agronomic insight. Based in Davis, California, Unfold's mission is to create a world where the freshest, most nutritious, and most delicious produce is available to every person on the planet. David is a visionary leader and team builder with more than two decades of executive-level B2B and B2C experience in agriculture and food production, with a passion for sustainability and bringing products to market. Prior to his role at Unfold, David served in C-Suite and leadership roles at Terramera, Valent LLC (a Sumitomo Chemical subsidiary), Battelle and ArborGen. David started his career at Monsanto and currently serves as Chairman of Board for startup 3Bar Biologics as well as on the Advisory Board of AgroSpheres. Connect with Unfold Website | LinkedIn Co-op Links Co-op Details | Buy an NFT | Resources | Follow us on Twitter for memes