Podcasts about b2c

This week on That Entrepreneur Show, prepare to unlock the secrets of building iconic brands and driving unparalleled growth! We're thrilled to host Sheila Butler, a powerhouse Chief Marketing Officer with over 25 years of experience at industry giants like Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. Now, as the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila brings her unparalleled expertise directly to visionary entrepreneurs.In this engaging episode, Sheila will share her unique perspective on brand transformation, revealing how she's helped major players pivot, grow, and resonate deeply with their audiences. We'll dive into the intricacies of marketing strategy, uncovering the frameworks and insights that truly move the needle in both B2C and B2B landscapes. Plus, get ready for a masterclass in loyalty program design and optimization, as Sheila unpacks how to turn customers into lifelong advocates.Beyond the corporate boardroom, Sheila will offer invaluable insights into her journey as an entrepreneur, particularly through the lens of fractional CMO services. If you're an entrepreneur looking to elevate your brand, build unbreakable customer loyalty, or gain strategic marketing leadership without the full-time commitment, this episode is your ultimate guide. Sheila's broad career background offers a rare blend of enterprise-level wisdom and agile entrepreneurial spirit – a truly unmissable conversation for anyone ready to transform their marketing game.Other areas discussed are: What to do after job elimination? How to create a customer connection High perceived value low perceived costSupport the showThank you for tuning in! Be sure to subscribe to stay current with our episodes. We want to feature you! Let us know about an episode you love by emailing PodcastsByLanci@gmail.com Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.

Durate l'AI Week 2025, il più grosso evento in Europa su AI, ho chiesto a un po' di persone alcune domande.Una di queste è: qual è l'AI che usi di più? La tua preferita? Quella di cui non puoi fare a meno?Ho beccato persone di tutte le età e tutte le professioni: dai freelance agli imprenditori, passando per i dipendenti.Situazioni più B2C e scenari più B2B.Ecco cosa mi hanno risposto!Buon ascolto

What happens when entrepreneur burnout leads to a complete shift in how you work and who you serve? In this episode, Lesley Logan talks with personal development expert and Goals2Life founder Wendee Close about her startup journey, building a purpose-driven platform, and why slowing down can actually speed up your success. If you're feeling stretched thin or stuck in your business, this conversation will help you reset your goals, reclaim your time through time blocking, and prioritize well-being — starting with sleep.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:What led Wendee to build a purpose-driven platform from scratch.Goals2Life's impact in helping people avoid burnout and regret.How Wendee's leverages AI in helping students build habits that stick.How time blocking can help protect your energy and prevent burnout.How asking what your future self would do can guide your daily decisions.Episode References/Links:Goals2Life Website - https://www.goals2life.comGoals2Life on Instagram - https://www.instagram.com/goals.2.life/Goals2Life on Facebook - https://beitpod.com/goals2lifefbWendee on YouTube - https://www.youtube.com/@WendeeCloseBook: Big Magic by Elizabeth Gilbert - https://a.co/d/8xm2XNRGuest Bio:Wendee Close is dedicated to empowering students with the life skills they need to set and achieve meaningful goals. Through her Goals2Life framework, she helps young people break down big ambitions into small, actionable steps that lead to success. With a personal development and goal planning background, Wendee provides tools and guidance to help students stay motivated, build confidence, and turn their dreams into reality. Wendee Close is a recognized leader in personal development and goal planning, specializing in helping students build habits that drive success. As the founder of Goals2Life, she teaches young people how to transform overwhelming aspirations into structured, achievable steps. With years of experience in coaching and mentorship, Wendee understands the challenges students face—procrastination, uncertainty, and lack of motivation—and provides clear, actionable strategies to help them thrive in school and beyond. Whether preparing for college, a future career, or personal milestones, Wendee equips students with the mindset and tools to take control of their future. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/ Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Wendee Close 0:00  You have to do that self-care. You have to take care of yourself. Because if you just focused on, oh my gosh, I love what I do, I'm going to work, work, work. That's great. But guess what? You're not going to show up as the best version of you.Lesley Logan 0:12  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:51  All right, Be It babe. I'm gonna get into this interview as quickly as possible, because our guest today is one of my favorite humans in the world. Everytime I get off a call with her, I am more motivated to do the thing I already was motivated to do. So this podcast is honest, it's authentic. It's got great tips and it's gonna help you be it till you see it. So here is Wendee Close from Goals2Life. Lesley Logan 1:13  Be It babe, get ready. This conversation is gonna be the caffeine you forgot to get yourself this morning. I promise you. Wendee Close is our guest today, and the two of us, we get together, it's like, so you are, you can slow the speed down if you're someone who speeds up the podcast. Wendee Close, girl, I love you. Can you tell everyone who you are and what you rock at? Wendee Close 1:35  Oh my gosh. Okay. Well, first off, my name is Wendee Close. Like she said, I am the CEO and founder of Goals2Life, and I rock at execution and getting shit done. I am the GSD girl. Definitely want to bring it to people where they could actually say, I want this, and they just don't know how to actually implement it. And I'm your girl for that.Lesley Logan 1:53  You so are. Here's the thing, like I was looking through, you know, Be It babe, we have, like, a form that people fill out. And it's really funny, because I, whenever it's a friend of mine, I'm like, just fill out the logistics, like email address, I know you, but like, my team's like, we do need the bio, Lesley, we do need these things. I'm like, ah (inaudible). But one of the things that I love that you wrote in this form, you actually talked about being it till you see it as a CEO of Goals2Life. And I, I would love for you to share that with people, because I couldn't agree more when I met you, when I met you, Goals2Life was an idea. You were busy doing the things, but it wasn't a thing yet. But to me, I was like, I felt like, oh my god, this woman is the CEO of the biggest, coolest, most amazing, successful company, and then I find out, like, the next day, when I'm talking with you, you are in the process of it. So you are a Be It babe, example, tell everyone what you did. Wendee Close 2:51  Oh, I, 100% okay. So for me, I lived 27 years in a B2C world, and that's like, you know, working directly with the consumer I decided, you know, here I was not in alignment with my calling. So I'm like, okay, I have now been put into a direction that now is in alignment with my purpose. So it's very clear when you have vision and you're like, okay, this is the vision of what I'm supposed to do, the gifts that I have, I'm perfectly in alignment, it, and when the vision is so clear, you you become it. So I knew I had to create a SaaS platform, which is a software service, a huge platform to solve a world problem. It's like, it's not, it's so much bigger than me. And so I have to believe so much in the calling and the purpose and my gifts and my capacity to know when I walk into the room, it's already happened. It's already happening like I already know it's not if, it's just when, and it's going in because the conviction is so strong, because you're filling a need and a void that is so needed, and you know you have the right solution, and you know you're the right person. You just show up because that's who you are, and that is what you are doing and what will be done in the perfect time. So you know, when you believe in what you're doing and when you're in alignment, it's just so easy to show up and say this is who I am, this is what I'm doing. These are the lives I am changing. This is what I'm going to do. And I'm not just doing it here and now I'm going to do it across the world. So it's just taking it in and sometimes living it way bigger than you are, because the vision is so strong and you believe it, so you live it. Lesley Logan 4:28  Yeah, I, I agree with that. Like I and loves, you don't need to know what a SaaS or a B2C is, to know that, like, all this stuff, like, to take everything she just said because I think what I, what I want to highlight is, like, you are very successful for 25 years in doing what you're doing. Like, honestly, you could have just like retired. You could have just like part time. Wendee Close 4:49  Yeah, my husband reminds me that all the time, let's just take a risk and let's just go live decide when he wants to leave a legacy in a whole different direction. You know it is, it can make you sick if you are out of alignment with who you are. And until you could really find your purpose and use your God given gifts, it can be a struggle, and you may have this emptiness or feeling of unfulfillment. And so until you can actually get clarity on what that is, and then start crafting a plan and start moving into action and when you start acting on the things that you know and you're in alignment, you start having this overwhelming sense of joy and there's not a day of working, you know, when people say, you know, what's the saying of when you, when you love, what you do, you're never, never work or whatever, truly like, I get up and straight, straight up, you guys, I'm in a startup, and this is launching a software startup. This is not easy. This story to be tell. I cannot wait. Lesley Logan 5:44  It's like obstacle after obstacle, like green light, yellow light, red.Wendee Close 5:50  I will tell you I wake up every day with so much joy of the opportunity to be called to do something so great, and to actually be able to impact lives and make a difference. I do not, no matter how many hours, no matter what the struggle, no matter what the difficulty is. When you are in alignment and you have vision and you know you can help other people, there's not, it doesn't feel like work, like it really doesn't even, no matter how hard it is, unless you know it's hard.Lesley Logan 6:17  Yeah, oh, it's, I agree with you, like, you know, before we hit record, I was like, I refuse to work more than eight hours a day. Wendee Close 6:23  Yeah. You just told me that. Lesley Logan 6:24  My work day is technically scheduled to be around seven, sometimes six. And the reason is, is, like, it's gonna go an extra hour. I'm gonna, like, I'm gonna wrap things up before I, like, sit down and I'm like, okay, what's going on for tomorrow? That doesn't mean I don't love what I do. It just means that, like, I also know that I have to live a full life, to show up every day to be the thing for you, for everyone that I'm helping. But I wake up every day like so excited. I do not hit snooze, I get in a cold punch, I get my walk in. I cannot wait to do the things that I'm doing, and I agree with you. Like, if you are out of alignment, you do almost get sick, you get frustrated, you start lashing out. You know, I guess, like, the question I have because, like, I we, I am in a tech business, which I would never have thought, like, I didn't. I was like, I'm a Pilates instructor and I hear my husband go, oh, we have a tech platform. And I was like, I'm like, we do? It's beautiful. It's so good. Lesley Logan 7:17  Hold on, does anyone notice what colors I'm wearing? Lesley Logan 7:20  Oh, my God, she is wearing OPC color. She's got the OPC hot coral. She's got the OPC turk- she is OPC. So I, I think, like, I think some people get caught up in the part that we're in right now, which is, like, we're in it. We're building something we didn't know. And you're kind of learning as you build a plane. How did you get yourself to trust that you'd figure it out? Because, like, you go from having the goal of a Goals2Life is, and by the way, her B2C was not like, also in tech guys, so this is, like, a whole, I just want to say, like, like it was, this is a 180 from what she was doing. How did you go from like, it's okay that I don't know what I don't know, I'm gonna do it anyways. Like, how did you wrap your head that you'd figure it out?Wendee Close 8:09  I, well, I would just tell everyone, just learn to be as resourceful as you can. And I was not afraid of asking a lot of questions and being vulnerable to the people that I know had the answers, because people really do want to help you, and there's a lot of people out there that if you come and you just being honest and very transparent about where you are and what you're trying to do and that you don't know, they will help you. And so I have made some incredible relationships and found some phenomenal mentors on this journey asking. And then I am just extremely resourceful, and I have confidence to say, you know, there's a lot every day I wake up every single day I'm like, I don't know how to do this. I don't know how to do that. Like today, I'm doing a live with Brooke Riley, and we are going in because I don't know how to go live. You guys. I don't. And guess what? What do I want to do? I wake every day, up every day figuring out how I can reach more people, to impact more people's lives. So guess what Wendee needs to do? I need to get out of my comfort zone. I need to learn how to go live, how I can get in front of more people. Do I want to do it? Not really. But guess what? I do want to impact lives. So guess what Wendee's going to learn? We're going to go live and we're going to learn how I'm going to go live through Goals2Life. I built a plan. She's going to teach me, and we're going to teach other people, but that's like everyday, I don't know what I'm doing. I'm going to get online and say, I don't know what I'm doing. So you all can watch me not know what I'm doing, but we will learn together, and people will be more vested in what you're doing when you show up that way.Lesley Logan 9:37  I agree. I, thank you for, and also thank you for being vulnerable and you, you and Brad are like people in my life who like you're not afraid to ask people for help or ask people for connection or ask and I didn't grow up like with that. And so I'm always so surprised when I see people do it. But then what it does is it gives me permission to do it too. And so I find myself doing it more, and I'm like, okay, and I don't even have to feel guilty for asking for that, because they are doing it. If they didn't want to do it, they wouldn't do it. And if they don't do it, it's not that they don't want to do it. They might have forgotten. So let's just, hey, are you still going to do that thing? No problem if you're not. Like, you guys have, the two of you, thank God for you. Like, it's a contagious behavior that you have that I needed. So let's talk a bit about Goals2Life. Because, like, you are creating this platform. It is huge. It is robust. It is for the biggest impact of all these people. Why and what do you want people to do with it? Wendee Close 10:36  Oh my gosh. Well, the big why is I want people to live a life of wholeness. We want to help people trade that burnout, that fatigue, for fulfillment and the overwhelm for outcome, by helping them bring their goals to life, but the biggest thing is, in every area of their life. We don't want one person focused on one area and looking back and regretting and understanding that they compromised other areas, just like, Lesley, how you're saying you're going to do an eight hour a day. You have to do that self-care. You have to take care of yourself. Because if you just focused on, oh my gosh, I love what I do, I'm going to work, work, work. That's great. But guess what? You're not going to show up as the best version of you. Something's going to give, and you will get the burnout if you don't take care of yourself. So it's really bringing awareness to people, understanding that we are so multifaceted, and we have to take care of each area, like if you neglect your finances, your relationships, your spiritual connections, your anything like I, mental health, like, you could literally, okay, let's just talk right here. We could be the best Pilates person ever, and have your body so strong, and here you are, but mentally, you're a hot mess. So health is not health, like, that's great. But guess what? If you're not taking care of your mind and having peace in your mind and reducing that stress or anxiety that you might be feeling, then you're really not feeling as if you are truly at peace and in harmony with what you're supposed to. So, yes, first thing first, Goals2Life is to help people, because they, they, everybody, I don't care if you're 10 years old or 90, everybody wants something. They desire something. They need to do something, or they dream of doing something, right? So now it's like, okay, what do they do with that? Most people just spiral it in their head. We empower people to allow them to understand the next step is to actually get it written down. And how do we help them create a plan? Because without a plan, they're just wandering around with a no direction. Have no clarity. They're stressed because they don't know what direction they're going. And then once they write the plan, we have an easy tool and a resource through our system to help them implement and execute the plan so what they can actually achieve the life they want. And that's what we want. People deserve to live the life they want. They just need to know how to do it. And we want to empower them through Goals2Life, to live the life that they really deeply desire. And people just don't know how.Lesley Logan 12:59  Yeah, yeah. I mean, it's true. I mean, like, I think people get so caught up in the how. And there's all these coaches out there, very brilliant people who are like, oh, don't get, don't get stuck on the how, just figure out the why and the what. And it's like, yes. And also, like, people do need to help with that first next step, because if they don't know the first next step, they will just get stuck in this house. So I really love that you've like, created this platform that really helps people, like, create a plan.Wendee Close 13:27  A detailed plan. Sadly, I know people don't want to live in the details. And right now, we're working with a university here in Southern California, University of Irvine UCI.Lesley Logan 13:35  Cool.Wendee Close 13:36  And I have their I have their computer science department, their graduate students working on our platform right now, and you know, we're talking about AI. So AI is built into the system to guide you. We do have over 60,000 data points, so we have recipes for success. You want to feel this way? We'll tell you the strategies and actions. You don't even have to think, but we want people to think. So, we're like, how much do you want AI influencing a life plan for people? And it's interesting, because AI is such a big topic right now, where you know to commit to something, to really commit to change, you do need to know your why, but you have to be vested into the work of creating and thinking about what, what you are willing to do, what you're willing to sacrifice. And you can't let AI do that, and AI can't do the actions for you either. You have to do the work and yeah, so it was interesting a fine line of how much you bring AI into this process, because if you make it too easy, they're not going to end up executing. Sometimes you have to do the work to be more committed.Lesley Logan 14:34  Yeah, I think you have to have some skin in the game, like, there has to be some investment. It's the same reason, like, you know, I got I did a lot for my business, listening to podcasts for free when I didn't have money to invest in coaching, but at some point, I was not willing to take the risk money-wise in my business with these ideas I was hearing on podcasts, until I invested in a like, you have to have some skin in the game so that you actually can do the work. I agree. My girlfriend, Monica, does my photos. She's been on the podcast before. She is like, are you using chatGPT to give you a pep talk in the morning? I was like, no, what are you talking about? Wendee Close 15:10  I haven't heard of that. Okay. That's a new, that's a new, thank you for sharing. Lesley Logan 15:13  She sent me screenshots. And it is like, Monica, you are the best. I mean, like, it is so great. I was like, okay, I clearly need to get up in the morning and say, good morning. Here's what I got going on today. Give me my pep talk. Like, not because I need it, but like, there is something nice about someone else going, you got this. Like, I think that that's really cool. I want to go.Wendee Close 15:33  I love that, by the way, thank you (inaudible) We could all use some motivation, right? Lesley Logan 15:40  Yeah, yeah. I mean, like, I don't know, some of us listen to music, like, we've had, like podcast guests on before. Like, their Be It Action Item was like, pick up your fave what's your song that's gonna be your Be It song and play it every morning. And that one resonated for me a little bit. But there's something about like, I don't know someone like, like, cheering me on as I get ready in the day, like, I kind of need it, but I, I want to go to like you are so good, and like one of the most generous humans I've ever met is you okay? So you are, like the picture next to the definition of the word generosity with love, all of that. So how do you make sure you don't get lost in the impact you're trying to make in the and being the owner of this business, EE CEO, the wife, the mom, all the things that you do, like, how do you prioritize Wendee? How does that happen? Wendee Close 16:25  Oh, wow, that's, that's great. You know, I was thinking about that because I love human connection, and I love people so much. And sometimes, you know, I know that I give at a 10. Like, you know, some people are like, are you a bucket? Like, where do you go? Because not everybody's at a 10. Some people are at a two, and you can't have those expectations that they want to love on you the same way, but they do love you. They just don't have the capacity to love it that way. So I have to say when I'm doing it, it has to make me feel good like when I'm giving and loving I have to be filling my bucket. The minute I'm start doing things that are not serving me well. I need to set my boundaries and realize, am I doing this because, why am I doing this? Is it because it's actually filling me up, and if it is filling me up, then I will continue to do it, but if it's starting to I'm starting to question if it's taking away and not serving me well, I need to step away. And I think having those evaluations just because it's a behavior or something that I'm used to doing, I have to check myself, time, because time is so valuable, right? But I do know that for me, having I'm not a surface person in any way, shape or form, having meaningful conversations with people where we actually are challenging and supporting each other is really what fills me up. A lot of time with my husband, where we have time to pray and be together and connect and start our day off that way. I do start my day off with a playlist. We have Goals2Life playlists for every goal, type two on Spotify. So I am a music girl, but I do listen to podcasts. So Lesley, keep them coming if you're listening to them, you know, share them with me, because I do. But I think, believe it or not, as much as people think I'm such an extrovert. I'm actually really much of a needing to be quiet and still, so I do a lot of time in the sauna, reflecting and journaling. Also, that's how I take care of myself. I love my infrared sauna. I love to start my morning in there and just secluding myself with myself, and just having peace in the morning and taking care of my thoughts and my body.Lesley Logan 18:19  Yeah, I agree. Like, I know, I know there's a lot of people like, have, like, I have a lot in the morning. I have all this going on. I'm not a morning person. I'm gonna tell you, like, if you that's fine if you could prioritize another time of your day to give to you and your body. But if you're still not, then you gotta figure out how to do it in the morning, because there's something really amazing about, you talk about your cup being, your buckets, like, at a 10. I can tell the difference when I have, like, not done, not have to do my whole routine, because I travel a lot. You travel a lot. Like, I'm not gonna I don't have my sauna with me, my sauna blanket, or my cold plunge in my hotel. Wendee Close 18:53  I know, you're like, dang, when you come home and you're like, whoo. Lesley Logan 18:56  I know, but, but I still like, I'm like, okay, well, I can still do a morning walk, or I can still do a morning meditation. There's there has to be something that is selfishly for me to fill up so that I can show up and be the gregarious introvert you all know me as. That's what Brad calls me, I say high-functioning.Wendee Close 19:16  I agree. And I mean, it's and it's in disguise. People probably are always so shocked when you or I may say that I mean as much as I love and I get that sometime it just drains me too. So I just need to get that quiet time and just be alone and still so I can go and be there for people when I'm out next. Lesley Logan 19:34  Yeah. What are you, like, okay, your particular goal, Goals2Life, building this whole thing out, like, it has different stages, has different processes. It's like ongoing, it's years long, you know, like, I think a lot of people, when they set a goal, it's like something that can often be done in a year, but like, this project that you've taken on, like, I've known you for a few years now, and, you know, like, how what do you say to yourself? What do you like? How do you set yourself? I know it's we know we talked about alignment, and this is thing is in you, but it is hard, like I have for okay, I'm going to talk about myself for a second. OPC is turning eight this year, seven or eight this year, and, and if you had told me in, you know, 2017 when I started everything, that it was going to take me until 2025 for things to, like, fall into place. I don't know that I would have started like. I don't think I would have been like. I think I've been like. That is a long time. I don't know that I have the energy and stamina and money.Wendee Close 20:38  Yeah it's definitely (inaudible).Lesley Logan 20:41  And like money to continue to pour into a business to make it fulfill its dreams. So how do you do that? Because, I mean, like this, it's not like, this thing is free, and you're just like, you know.Wendee Close 20:53  Yeah, building a tech company is probably one of the most expensive front end. Like our first business, we had a really low overhead, and were able to bring profit in really quick to, like, grow it, you know. But this is a whole different thing, because you build before you get and what you're building is not something that is low cost. So, you know, especially when you're building it as robust as we are, and it's so layered. Yes, I mean, it is a complete faith project for me, I will have to, and it's not faith, of like, oh yeah, it's not a business, it's a massive business. But it's like, I am 1,000% clear that I am, I am the person, and I have been given the gifts and capacity to bring this out to the world, and I am. There's no turning back for me. So like, when I make a decision, I am going to give it my all, and I trust that God's gonna, like, open the doors and in His perfect time, I know it's not, it's not if this is going to impact lives worldwide. I am 1,000% confident, and let's just, quote me on this, I just don't know when, but it will happen. And it's like, really giving me constantly being around people like you, Lesley, that we just keep cheering each other on, or maybe our chatGPT also cheering us on, and our friends just giving words of encouragement, saying, girl, I get you, like I'm there, like we got this, like, just having each other's back and having people on your journey that are there to just truly support you. But yes, this is hard. Like, this is the story. I mean, I had yesterday and the day before, two really, really amazing, inspiring humans that are almost like mentors to me. They're like, Wendee, this is your story. This story that is, it's not going to break you, like, it's going to refine you to the person that you need to be so you can do what you're being called to do, like, this is hard, really freaking you want to cry sometimes, but you're still joyful, and your heart was like, this is so hard.Lesley Logan 22:42  Yeah, yeah, it I feel you like it is, it's, it's so hard. But also, everything is hard. You know, I once heard like I read, I've quoted this book before, because it's that good. Y'all have to read, it's called Big Magic, and she quotes a guy whose name I'm not remembering, but she quotes a guy, and it's Elizabeth Gilbert's book, and it's from years ago, like probably 2017, 2016, from years ago. And she quotes a guy who says life is a shit sandwich, and you just got to choose a shit that you can chew. Like it's got bread, some great stuff, some shit in the middle, some other great dressing and some bread. Like, just know that everything, every idea you have, every broad project you have, every goal you have, there's gonna be some shit in the middle that you're gonna have to chew up and tolerate and do, and it's hard. And so when I read that, I was like, oh, so it's not, this isn't just hard for me. Like, everyone has a hard everyone's going through it, and so I guess that should make you even feel good, because you're like, okay, I'm on the right path. I'm in the muck.Wendee Close 23:52  Well, no, truly, I mean, and it's just also being really intentional what you feed your brain. Like, I know that what we listen to, who we put around our lives, like even from the music to the if I don't really watch much TV, I don't have time, but like everything, I have to be very careful with what I'm listening to and who's around me, because it impacts and so I have to have things that are moving me in a forward direction and not spiraling me back. So because every you need to show up in a way like right now, I just went on a 40 day reset of resetting my hormones, resetting my metabolism and just getting my brain and everything in perfect alignment to have clarity so I could show up as a best version of me to do the work that I'm being you know, you can't be out drinking every night and eating whatever you want and feeling like crap and trying to show up as you gotta walk the walk, and you gotta yep and say, like, if I'm the one being called to do this, I need to take care of myself so I could show up this way and have the have what you need, because it's a lot of grit. It's a lot of grit. And it's like, I remember, okay, so there was a guy I helped his startup he ended up actually selling for, like, I think, two or $3 billion I mean, there's a big difference between two and three, but hey, in the billions, anyway. So I, when I talked to him, and I still talked to him, he said, are you sure you want to do this? You cannot do this for someone else. This will be the hardest thing you're going to do. And I'm warning you that if you think that you're being inspired by someone else to do it. It has to be so deeply in you, and you have to be so passionate about it, because this will probably be the one of the hardest things, and you have to have so much grit and so much hustle to make this happen. And I'm like, nope, it's in me. And I remember seeing him. I went to Utah to see my daughter, and I went and I went and met him at his office. I'm like, okay, I'm feeling it. This is hard, but I'm still happy. I'm still like, yeah, I'll take the challenge. This is going to be so much fun to do. Yeah. Lesley Logan 25:54  Thank you for sharing that. I think, I thank him for, like, telling you that. I think, like, you know, some people can hear that and think, why would this person try to talk you out of it? But I think, like, it's almost like you gotta talk yourself, like it's, it's you, it's important to know what you're up against so that you can make the best decision for not just you, but your family, those you love, all the things, because they're part of it too, even if they're not on the payroll, like they're in the journey, you know they're sharing you with, with this goal. Wendee Close 26:25  Oh, I, just sharing like I'm empty nester right now, no, kids. I'm some bird launcher. Let's think positive, right? I launched my babies out into the world, and so it's me and my hubby. Lesley Logan 26:33  I, okay, hold on, you're a bird launcher. Yes, we should start changing that, because empty nester sounds like, oh my God, are you okay? But a bird launcher.Wendee Close 26:41  I'm like, hell. I did a great job with these babes. Lesley Logan 26:45  Also, don't we want them to go off and fly? All these kids are coming back to the nest, and I think that that's not so good.Wendee Close 26:51  No, thank you. No, thank you. But yeah, so, you know, it's just all perspective, but it's interesting, because, you know, time blocking is important, setting boundaries is important because I don't want my husband to feel you know, I need to prioritize, because it's now the two of us. It's our time to be together and prioritize and enjoy one another, create experiences, and then also, here I am doing a startup. So bless his heart, but yes, no making sure that I am prior, he's feeling like a priority as we have launched our babes, and it's the two of us at home. He's not feeling second fiddle. So, you know, time blocking those things, it was interesting. Okay, so I, one thing you didn't ask, well, you kind of did, but I didn't say it, um, how I do things is, if it's not on your calendar, it's not going to happen. And you guys know, like with Lesley, she's really good about making sure things are on our calendar, and she has people helping. And same here. If something is a priority to you, if it's a goal, it needs to be on your calendar. If it's not on your calendar, it's not a priority to you. So you've got to look at your calendar and make sure that you see not heavily weighted in one area, that you see that there's different things on there that you are actually prioritizing beside one thing, because something will get. So I will tell you this morning, before I came in, I made sure I'm having a date night with my son on April 1st with my mom. I have a date night to celebrate my reset with my husband this I'm going to an amazing restaurant with him on Thursday and Saturday, so you know, and I'm just booking like, what's important? I need to, if it's important that I do a date night with my husband, that we celebrate our progress, that we I gotta get it on the calendar, that I see my son, that I see my mom, like the people that matter, that, you know, you make time for it. Even time blocking I want to move this project along, time blocking time to work on it. So time blocking is huge for me, and setting aside evening like sleep routines and morning routines and all sorts of things. Lesley Logan 28:41  Yeah, it's, I mean, and that's, we have a fun way that we, like teach you how to put their, like, work schedule together. Because a lot of people we work with, they go, they kind of only get paid if they're working. Now, if you do the math the way we teach you, then you're getting paid for your time off too, and the time that you're working on your business, all that stuff. But all that being said, the way we do it there's like, your priorities have to go in first, and your sleep is the first one. Like, it has to be in there. You have to put that in because if you are fitting sleep in between everything else, you can only go so long doing that. And once you hit 40, good luck, ladies, good luck. Your body will literally hate you back. Like, you'll be like, okay, you didn't treat me well. So here we go. This is what we get. So I couldn't agree more. I think, like, you know it's been said, like, show me your calendar. I can show you what your, what your priorities are. And also, like, it's okay. Like, I had a coach whose coach told her, if you get three things done in a day every day, let's just do it, like, five days a week. That's 15 things that you got done times four. I can't do that math in my 60 things, 60 things in a month. That's a lot of things, you know, but we're all trying to, like, you know, do all 60 things in a day, and then we wonder why we're exhausted and tired, and it's not that we're not moving the needle forward because. Can't have that many plates going this doesn't work like that. So I love that you talked about time blocking and priorities, and also appreciate you sharing, like, what that looks like. Because I think sometimes we think like, oh, it must be like during the day seven hours. It's like, no, you can have dedicated quality time at dinner at a really amazing place you've never been to have a shared experience. Bones flipped off like, you know, enjoy each other and that can't that actually can be enough, you know, so that you guys have something to look forward to, but also something to talk about other people.Wendee Close 30:29  Yes. I mean, it's so important, whether it be a relational setting aside time to work on the things that will, you know, help, help you in each area. Can I just say something really, Lesley brought up a really important thing when I mentioned sleep. So one of the big reasons why I shifted is I had a major burnout. And believe it or not, there was out of alignment, was one part of it, but the other one was me lack of sleep. I thought that I was Wonder Woman. I had the capacity to do all things. I'm Mmiss Energizer Bunny. I didn't need sleep. I thought it was a weird human that didn't need sleep, but I did all the perfect things, like, if you were to name like, what is all the things in every area of their life that you do and I was doing it all, but what wasn't I doing? I wasn't sleeping enough. And so what happened? I got massive burnout, and that had to do because I wasn't sleeping. So now, like, sleep is one of the biggest priorities for me. So I will just let you know. Like, yes, when you say that and it sounds weird, like, oh, but you think this is better, and you're doing all these other things if sleep should be right up there at the very top.Lesley Logan 31:25  Yeah, it's thank you for I mean, like, Brad is also Brad thought he could, like, go without sleep. He's like, I'll sleep when I'm dead. You know. Wendee Close 31:33  Oh yes, that's what my husband said. Lesley Logan 31:34  Yeah and no, no, as a very young kid, he ended up like, you know, at the doctors with them going, you gotta sleep, dude. Like, you have to, you have to sleep, you know, so, so it's, I know, it feels like a waste. It's like, literally, when your body repairs, so no amount of Pilates, water, protein, nutrition, no, you cannot.Wendee Close 31:34  Meditation, any of it. Yeah.Lesley Logan 31:55  No, you cannot out nutrition. Like, and you don't, I don't know, and I will say, like, I'm not someone who says you have to have eight hours. Like, eight hours. Like, there's actual studies that show some people can do six. Some people need nine. Women tend to need more than men. But also, like, I have found that seven hours is really good for me. I can run off six and a half, but I'm gonna have to get some a little over seven in there. Seven and a half not a problem. More than that, unless I'm sleep deprived. It's too much for me. I actually wake up groggy. So, you have to test that for yourself. And by the way, there are like you can use Goals2Life to figure that out. You can make a plan and go, okay, how am I going to figure out how much sleep I need? I know my friend Kareen thought like she needed to sleep until 10, and when she actually work with a sleep person, they're like, no. If you fall asleep when you're tired and you wake up, you technically go to bed around 10, and you wake up at five, naturally, like you at 5 a.m. she's like, I'm a morning person. I had no idea.Wendee Close 32:48  I know I'm building your whole circadian rhythm. It's amazing, you guys. But when in the time blocking of setting your nighttime routines and adding like your bedtime to your calendars is and even your eating times and all this anyways, so Goals2Life does have calendar integration with, like, Outlook and Gmail or Google Calendar, so it really helps. So your goal plan is in complete alignment. But yeah, when people are like, oh, it's a priority, but they're not putting it on their calendar, I'm like, no, it's really not. It's not really your goal. How bad do you want it? You're not making time for it. You're filling it with, like, unproductive things that aren't moving the needle forward.Lesley Logan 33:20  Yeah, yeah, I agree. Wendee, I lit, I literally could talk to you forever. We'll have to, we'll have do this again when we'll do another check in, see how all this is going. We're gonna take a brief break and then find out how people can find you, follow you and Goals2Life with you. Wendee Close 33:33  Sounds good. Lesley Logan 33:34  All right, Wendee, where? Where do they need to go? Where do you hang out? Where are the links? Where are we going?Wendee Close 33:40  Okay, all right. So you can go to Goals2Life.com and that's with the 2 so like, we're bringing your goals to life. So, goals2life.com and there is a sign up page right there where you could sign up for Goals2Life. Right now, we have a 30-day free trial to check into the system. We have community. We have a lot of amazing things. You can also follow us on Instagram or Facebook and our YouTube channel. Very inspired. Lesley has inspired me, okay, another person who is helping me, inspire me to have a YouTube channel, and it's under Wendee Close. So follow the journey of me actually bringing my goals to life, live. And you know, hey on the go. So that's what we'll be doing. And I hope that you guys can all join the Goals2Life movement of actually implementing and executing and achieving your goals. Lesley Logan 34:25  I hope you all do. I think it's really cool. It's nice to have a tool to help you, like you can have all the ideas and all the advice, but like, sometimes we do need a tool, just like my friend Monica is using chatGPT as a tool to pep talk her in the morning, like we it's you don't have to be a superhuman who, like, somehow remembers all these things. You've given us so much already, to be completely honest. But I really want to hear your bold, executable, intrinsic or targeted steps people can take to be it till they see it. What do you have for us, babe?Wendee Close 34:52  Okay, all right. So for bold, I want people to own their next level identity, so within Goals2Life they can create that identity through our goal pathways and align it to who they want to become. So I want people to ask themselves, what would my future self do today and actually do it in action. Because we're all about action. Make it executable. The E is executable. We're all about execution. So take small, intentional steps daily. So we'll, in Goals2Life we'll help you break the big goals into micro movements. And so I'm going to ask you to ask yourself, what is one step that I can take today and actually take it? Take the action, and then the I is intrinsic? So align your goals with purpose, as I've talked about a lot, like aligning what you want with a purpose, and make sure it's in alignment with your values and principles. So in Goals2Life, we want you to set goals that will actually matter. So we're going to ask you to ask yourself, why does this matter to me what I want to do? You need to know why it matters to you so you're deeply rooted into the commitment of actually fulfilling what you committed to through your goal. And then the T is target. So set clear, measurable milestones that you can have a target on and in Goals2Life we will turn, , your vague hopes or your ideas into actual, tangible outcomes. And we want you to ask yourself, how will I measure the progress? And in Goals2Life we can help you measure your progress so you can celebrate and actually achieve. Lesley Logan 36:18  I love, at the Be It Pod we celebrate every Friday, and we should be celebrating all the time. We celebrate on Fridays, just in case you didn't take time. I truly love those. I think that, like, I feel like you almost defined the Be It Action Items in a way, it's like, perfect that you know, in a way that, like, I always hope people understand, like, why this podcast exists is just to help you take the next step to be the person you want to be, as if you're already that person, and that's you, literally, Wendee, are a shining example of that, but also what you're creating is like literally the tools people need to do it. So thank you for being you. Thank you for Goals2Life. My Be It Pod listener, what are you gonna do? Be It babe, what are you gonna do? How are you using these tips in your life? What was your favorite takeaway? Make sure you tag Goals2Life. Tag Wendee Close. Tag the Be It Pod. We want to celebrate with you. We want to be part of your journey. We want to know how this is going and send this to a friend who needs to hear it. Because sometimes it's like your friends need to hear it from a different, a different setting, a different, the same words from a different set of voices to help them get out of the rut, take the next step, get into alignment. So thank you, Wendee, for being you and a dear friend. Wendee Close 37:23  One other thing, you are a Goal Expert in Goal Select. So, you guys, we promote people as fabulous as Lesley, and we have experts across the nation. She is our Pilates expert. And she is amazing, as you guys all know, and so she is a huge part of the movement in the physical goal set. So thank you, Lesley, for for believing in Goals2Life and being part of our community and being an expert, also.Lesley Logan 37:47  I'm, it's an honor. I'm so excited. I can't wait to see where we go with this together, like, and that's the coolest thing about like, people like you and myself and Brad and all these other people who we all get to we all get to do this together. You know, even though we're apart, we're like our but our ships can, like, you know, tag on and tug through and like, we can do this together. And that's, that's you, too, as you listen, Be It babe, like you have your friends, if they are growing then you all get to grow together. And that's where things get to be really, really fun. So, everyone, you know what to do. Until next time, Be It Till You See It. Lesley Logan 38:12  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod. Brad Crowell 39:03  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 39:09  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 39:13  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 39:20  Special thanks to Melissa Solomon for creating our visuals. Brad Crowell 39:23  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Last September, we hosted a 21 Hats Brainstorm podcast episode in which BaLeigh Waldrop told us that she was considering buying the family business from her parents. BaLeigh, who has been serving as chief financial officer of the Miller Waldrop furniture business that her great grandfather started, recognized that she was being offered a remarkable opportunity, but she had some concerns. Sales have been off of late, the business is predominantly brick-and-mortar, and most importantly, she would have to work out an ownership structure with her younger brother. The 21 Hats crew of owners and entrepreneurs who joined the brainstorm asked a lot of good questions and offered smart suggestions. “I think what's actually incredibly hard about this whole thing is that I love it,” says BaLeigh. “I love wearing the different hats. I love owning a business in a small community.” We left it that BaLeigh would get back to us once she'd figured things out. In this week's episode, she returns to tell Jay Goltz and the rest of us what she's decided.

Closers Network Episode #80Want to double your commissions in the next 90 days (or sooner)? Click here and we'll show you exactly how: https://go.1callclosers.com/bulletproof?utm_source=cnyt&utm_medium=episode80Name: The Closers Network Podcast Release Date: Jul 15, 2025Host Name: Mike Sadikian Instagram - @MikeSadikianFounder: Richard Mugica Instagram - @Richard_MugicaGuest Name: Jean-Claude BoushhGuest Instagram: @jclivinlife_JOIN FREE - Closers Network Skool Link: https://www.skool.com/1callclosers-2391/about"Position yourself as an assistant buyer..."  On this episode of the Closers Network Podcast, Jean-Claude explains his journey getting started in high ticket sales, and the most impactful lessons he's learnt so far.Welcome to the Closers Network Podcast. Meet your hosts Richard Mugica and Mike Sadikian. Richard is the founder of 1callclosers.com the largest B2C sales agency in the US managing over 500 remote sales reps worldwide. This podcast is built to help you join the remote sales revolution... make more MONEY, have more IMPACT, and gain more FREEDOM. Enjoy.

With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale? Agility requires being able to cut through the noise of data and culture shifts to deliver experiences that truly resonate with each individual.Today we're going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that enable best-in-class personalization. To help me discuss this topic, I'd like to welcome Yaniv Navot, Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement at Mastercard. About Yaniv Navot Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement. He is marketing leader and personalization expert with nearly two decades of experience driving performance-driven marketing at scale. He shaped the personalization market and led the company's rise as an industry leader. Joining as the first marketing hire, Yaniv built a world-class team and partnered with top B2C brands to deliver impactful, cutting-edge personalization strategies. Follow him on LinkedIn: @yanivnavot. Yaniv Navot on LinkedIn: https://www.linkedin.com/in/yanivnavot/ Resources Mastercard: https://www.mastercard.com https://www.mastercard.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale? Agility requires being able to cut through the noise of data and culture shifts to deliver experiences that truly resonate with each individual.Today we're going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that enable best-in-class personalization. To help me discuss this topic, I'd like to welcome Yaniv Navot, Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement at Mastercard. About Yaniv Navot Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement. He is marketing leader and personalization expert with nearly two decades of experience driving performance-driven marketing at scale. He shaped the personalization market and led the company's rise as an industry leader. Joining as the first marketing hire, Yaniv built a world-class team and partnered with top B2C brands to deliver impactful, cutting-edge personalization strategies. Follow him on LinkedIn: @yanivnavot. Yaniv Navot on LinkedIn: https://www.linkedin.com/in/yanivnavot/ Resources Mastercard: https://www.mastercard.com https://www.mastercard.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Paul Becker, Gründer von LIQID und re:cap, spricht mit Chris Püllen über die Unterschiede in der Produktfindung zwischen B2C- und B2B-Fintech. Mit einer frischen Series A Finanzierung teilt Paul, wie man trotz Balance-Sheet-Komponente erfolgreich Investoren überzeugt und warum qualitatives Feedback wichtiger ist als schnelle Iteration. Was du lernst: Wie re:cap durch Bestandsinvestoren die Series A in schwierigem Marktumfeld sicherte Warum Fintech-Fundraising anders ist als klassisches B2B-SaaS Die Bedeutung von qualitativer Produktvalidierung vs. schneller Iteration Wie man vom ersten Konzept zur Marktreife kommt ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Paul Becker & Chris Püllen findest du hier: re:cap: https://www.re-cap.com/de Paul: https://www.linkedin.com/in/paulbckr/Chris: https://www.linkedin.com/in/chrisnaro/ naro: https://www.naroiq.com/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/ 

21 % der Gen Z identifizieren sich als queer – ein starkes Zeichen für die zunehmende Sichtbarkeit und das Aufbrechen traditioneller Normen. Gleichzeitig wird klar: Auch wenn sich vieles bewegt, ist die Realität für viele queere Menschen noch immer herausfordernd und von Vorurteilen und Anfeindungen geprägt. Umso wichtiger bleiben Räume, in denen sich marginalisierte Menschen sicher, gesehen und verbunden fühlen können. Wie kann es also gelingen, sich (als queere Person) in der Welt wirklich Zuhause zu fühlen? In dieser Folge spricht Eva mit Nora von Breitenbach, Gründerin der queeren Couchsurfing-Plattform Quouch, über Sicherheit, Zugehörigkeit und Selbstentfaltung und was es bedeutet, in einer Welt, die viele Normen vorgibt, den eigenen Weg zu gehen. Außerdem sprechen die beiden über: - Missverständnisse & Mythen gegenüber queeren Menschen - Noras Erfahrungen als queere Gründerin im Business-Kontext - Wahlfamilien & warum sie so wichtig sein können ☞ Du möchtest mehr über Nora erfahren? Schau direkt bei [Quouch](https://quouch-app.com/) vorbei oder erfahre mehr auf [TikTok](http://www.tiktok.com/@quouch.app) und [Instagram](http://www.instagram.com/quouch_app/)! ☞ Stöber doch mal durch unsere neue [7Mind App](https://www.7mind.de/preise?utm_medium=cm&utm_source=podcast&utm_campaign=DACH_web_B2C___25-05-podcast&utm_content=podcast-dr-kati-ernst&code=) und probiere eine passende Einheit aus, wie z.B. die Meditation „Andere unterstützen” oder „Globale Verbundenheit”. ☞ Lies in unserem [7Mind Magazin](https://www.7mind.de/magazin/was-bedeutet-zuhause-und-wie-finde-ich-es?utm_medium=cm&utm_source=podcast&utm_campaign=DACH_web_B2C___25-07-podcast&utm_content=podcast&code=) noch mehr darüber, warum das Zuhause-Gefühl so wichtig für uns ist. ✎ Für Koope­ra­ti­ons­an­fra­gen und Infor­ma­tio­nen rund um den Pod­cast schreib ein­fach eine Mail direkt an podcast@7mind.de. ✎ Teile deine Erfahrungen und diskutiere mit anderen 7Mindern in unserer Community zum Podcast: https://www.facebook.com/groups/305387979939302. Hinweis: Diese Folge wurde am 13.07.2025 veröffentlicht.

Send us a textIn this episode, Danny chats with Santi Schamberger, passionate and dedicated web developer at Optidge. They dive into the foundational elements of successful websites, the evolution of WordPress, and why UX matters more than flashy design. Santi opens up about his self-taught journey, agency life, and how real impact comes from aligning websites with actual business goals. This episode provides a roadmap for creating digital experiences that not only look professional but actually drive business results. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights:Santi breaks down why good, optimized websites convert — and pretty ones often don't.He shares how learning SEO, design, and development together creates a complete skill set for developers and his tips along his self-taught journey in web development. Discover through Santi's experience why collaboration between designers and developers is key in preventing digital disasters.Learn how WordPress, Elementor, and Hello Theme make life easier for devs and clients.A 30% lift in conversions? Santi proves data-led redesigns actually work.Episode Links:

In this episode of BetterTech, we sit down with Anagha Nadkarni, CEO of AI Detector Pro, a platform helping students, writers, and professionals detect and humanize AI-generated content. Anagha shares her journey from federal attorney to tech founder, shedding light on bootstrapping a startup, scaling responsibly, and navigating the ethics of AI in education and content creation. With 300,000 users and nearly a million reports processed, AI Detector Pro is redefining how we measure originality and quality in writing. Tune in as Anagha discusses leadership lessons, writing advice in the AI era, and what it really takes to build a user-centered B2C tech product.

B2B video marketing is rapidly becoming the cornerstone of growth for modern B2B businesses—and in this episode, Chris Weiher, founder of Cleaver Creative, explains how to use it to attract leads, build trust, and scale visibility on LinkedIn and YouTube.Whether you're new to creating marketing videos or struggling to get traction, this interview delivers actionable insight into how you can use video strategy for LinkedIn and a thoughtful YouTube strategy for B2B to solve the problems you're Googling daily:▶ How do I reach more B2B clients without cold outreach?▶ What kind of content actually converts in a long sales cycle?▶ How do I prove video content ROI to my team?Chris brings 12+ years of expertise in video production for businesses, especially B2B services, and shares how to turn basic ideas into high-performing video assets—without massive budgets. Learn why authenticity trumps polish, how to optimize for SEO without sounding salesy, and why LinkedIn video marketing is still wildly underutilized.We also talk about future-proofing your content using AI in video marketing tools like scripting, repurposing, and even cloning tech.If you're in marketing, sales, consulting, or you run a B2B company, this episode is your blueprint for smarter, more effective B2B content creation using video.00:00 – Welcome & intro to Chris Weiher01:10 – Why B2B businesses must embrace video02:30 – How video content scales trust & visibility04:00 – Real results: $200k via LinkedIn videos05:45 – B2B vs B2C video strategy differences07:00 – What types of videos work best in B2B08:20 – Ideal video lengths & best formats09:30 – Platforms: LinkedIn vs YouTube strategy for B2B11:00 – Performance testing & content feedback loops12:15 – SEO optimization tips for videos13:30 – Production quality vs authenticity14:45 – The future: AI in video marketing16:00 – Final tips & how to connect with Chris#B2BVideoMarketing#VideoMarketingStrategy#LinkedInMarketingTips#ChrisWeiher#ContentMarketing#YouTubeForB2B#AIInMarketing#VideoForBusiness#B2BContentCreation#MarketingWithVideoTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-onlineClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow our Blog: https://www.drchrisloomdphd.com/blogFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphdSubscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

StubGroup is a Premier Google Partner, ranked by Google in the top 1% of all Google Partners worldwide for performance and customer care. I invest my time and energy into equipping our team to provide best-in-class service to our clients. https://stubgroup.com/ We managing marketing for a wide variety of companies, from publicly-traded companies to small local businesses. We're able to see what's working across a variety of verticals (ecommerce, lead gen, B2B, B2C, local services, etc.) and customize our strategy to each client and their unique strengths. Team Building: I'm always on the lookout for stellar talent that will complement our team and strengthen our ability to serve our clients. Speaking: I've taught digital advertising classes to more than 100,000 students, and make frequent appearances on podcasts in the marketing and business space. Writing: I'm a published author and write about marketing for sites including Call Tracking Metrics, DataFeedWatch, Shopper Approved, Swydo, etc. I live and breathe PPC, and I could talk with you for hours about campaign types, bidding strategies, keyword structure, and so on, but what really excites me is figuring out how to use those technical abilities strategically for each client's unique scenario. That's especially true as Google, Facebook, Microsoft, Amazon, and the rest of the PPC channels automate more and more of the work that specialists, agencies, and in-house teams have traditionally done manually. Smart advertisers who understand when to trust automation and the best way to use automation to accomplish their unique goals are the advertisers who are going to win.

Matt Sciannella hosts Dale Harrison in a three part summer event series to cover the intricacies of Brand and Performance marketing. This is the third part of the first episode, covering budget allocation between brand and performance marketing. As Dale shares his expertise, he underscores the importance of understanding how consumer memory interacts with advertising and the long-term impacts on sales. He delivers actionable insights, particularly around the renowned 60:40 rule—a guideline suggesting that 60% of a marketing budget should focus on brand, while 40% should aim at performance-driven campaigns. Dale highlights the differences between B2B and B2C strategies, suggesting that certain industries may require shifting this balance based on their purchase cycles. He explores the dynamics of memory decay and its impact on brand effectiveness over long purchase cycles. With real-world examples, Dale breaks down how newer brands differ from mature ones in their approach to performance advertising.Check out our events page to register for the second episode, happening live on July 22. Episode topics: #marketing, #demandgeneration, #brand, #B2BSaaS, #digitalmarketing #ads #brandmarketing #performancemarketing ______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the hosts:Matt SciannellaDale Harrison

CN Podcast | Built To Scale E001Ready to scale your business? See if you qualify: https://1callclosers.comName: The Closers Network Podcast Release Date: Jul 9, 2025Host Name: Mike Sadikian Instagram - @MikeSadikianFounder: Richard Mugica Instagram - @Richard_Mugica"We added millions in profit..." On this episode of Built To Scale, Rich and Mike discuss how we build sales teams that add millions in yearly profit, the power of a great sales team, our company values and more.Welcome to the Closers Network Podcast. Meet your hosts Richard Mugica and Mike Sadikian. Richard is the founder of 1callclosers.com the largest B2C sales agency in the US managing over 500 remote sales reps worldwide. This podcast is built to help you join the remote sales revolution... make more MONEY, have more IMPACT, and gain more FREEDOM. Enjoy.

If your brand can't hold a consumer's focus for eight seconds, what makes you think you deserve nine? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility isn't speed for speed's sake; it's the discipline of staying useful while everything—and everyone—spins. In an era when consumers swipe away in milliseconds, an agile brand has to win attention before the next notification does. Today we're unpacking how to win and retain the distracted consumer with Kelsey Chickering, Principal Analyst at Forrester. About Kelsey Chickering Kelsey is a principal analyst at Forrester, focused on media as it relates to marketing strategy. She brings strategic thinking grounded in a deep understanding of the media and advertising ecosystem to clients. Her research uncovers best practices, emerging trends, and critical shifts in consumer behavior that impact how brands should behave in an ever-evolving media landscape. Her consumer-first thinking is underpinned by a communications planning backbone, emphasizing the interplay between media touchpoints across the consumer journey that work together to drive growth for B2C marketing executives. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

I share my journey into B2B sales, detailing the strategies that helped me land clients for my company, Podsqueeze. I discuss the differences between B2B and B2C, the importance of identifying target leads, and effective outreach methods, including using WhatsApp. I cover the demo process, follow-up negotiations, and the significance of maintaining customer relationships post-sale. I emphasize the need for patience and persistence in B2B sales, as well as the importance of setting appropriate pricing. Finally, I reflect on my experiences in Portugal and the challenges of expanding into other markets.Timestamps by PodSqueezeIntroduction and Podcast Consistency (00:00:08)B2B vs. B2C Sales Overview (00:02:05)Podsqueeze's Client Types and Initial Focus (00:03:11)Shifting to B2B and Sales Process Stages (00:04:23)Finding Leads and Identifying Champions (00:05:30)Making First Contact: What Works and What Doesn't (00:07:45)Crafting Effective Outreach Messages (00:10:51)Scheduling and Conducting Product Demos (00:12:53)Demo Best Practices and Collecting Feedback (00:14:52)Follow-Up and Negotiations (00:15:48)Role of Conferences and Building Relationships (00:16:50)Navigating Internal Company Processes (00:20:51)Free Trials, Deadlines, and Closing the Sale (00:22:43)Post-Sale: Customer Success and Retention (00:24:27)Reflections and Future Plans (00:26:17)Closing Remarks and Listener Engagement (00:27:18)

In episode #294 of SaaS Metrics School, Ben Murray dives into one of the most important metrics for SaaS operators and investors: CAC Payback Period—with a focus on adapting it for usage-based pricing models. Whether you're B2B, B2C, or AI-focused, CAC Payback is a must-have metric when you're investing heavily in go-to-market strategies. But how do you accurately calculate it when your business has subscription + usage revenue? Ben walks through: The standard CAC Payback formula and why it matters How to define "customer" accurately to calculate CAC How to adjust the denominator of the formula to include usage-based revenue How to estimate usage revenue when there's no clear minimum Public company trends in reporting ARR in usage-based models Practical judgment calls that SaaS CFOs must make when incorporating usage data If you're only including subscription ARR in your CAC Payback, but you're generating significant usage revenue—you're underestimating your efficiency. Learn more: https://www.thesaascfo.com/how-to-calculate-cac-payback-period-with-variable-revenue/ Coming Up Next: CAC Payback Period Benchmarks—why you can't just trust the averages you see online. Enjoying the show? Leave a 5-star review and stay tuned for more SaaS finance insights.

Invité : Ludovic Frit - Consultant spécialisé dans les social ads, co-fondateur Collectif ParetoDans cet épisode de Marketing B2B, je discute avec Ludovic Frit, consultant freelance en social Ads. Nous explorons la génération de leads sur Facebook et Instagram, en examinant comment ces plateformes peuvent bénéficier aux entreprises B2B (et B2C). Ludovic partage son expertise sur le ciblage, mettant en lumière l'évolution de l'intelligence artificielle de Meta et l'importance de la qualité publicitaire. Nous discutons des budgets publicitaires, de la fréquence des annonces, ainsi que des différences entre les formulaires Facebook et les pages de destination. Ludovic souligne la nécessité d'adopter une approche stratégique combinant plusieurs leviers pour optimiser les performances des campagnes. Enfin, il évoque l'évolution du marketing digital et l'importance de s'adapter aux nouvelles tendances.Au menu de cette conversation entre Ludovic  et Mony :0:03 Introduction au Podcast Marketing B2B3:51 Ciblage sur Meta et ses particularités6:55 Budgets et audience en publicité10:53 Stratégies de retargeting en lead generation16:49 Webinaires comme outils de conversion18:46 Facebook Forms vs Landing Pages24:18 Importance du suivi des conversions31:46 Conclusion et informations de contactRéférences :LinkedIn de Ludovic https://www.linkedin.com/in/ludovic-frit/Profil malt:https://www.malt.fr/profile/ludovicfrit – ⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠.Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

In this episode of Creatives Grab Coffee, Ben Amos from Innovate Media and Engage Video Marketing shares his journey from high school media teacher to agency owner, coach, and published author. Ben dives deep into the importance of video strategy, explaining how producers can elevate client outcomes by focusing beyond just production. He breaks down his signature seven-part video strategy framework, discusses how to incorporate strategic thinking into sales conversations, and explains how his retainer model works with select clients. Whether you're running a corporate video agency or freelancing, this episode is packed with insights to help you grow your business through smarter, more strategic content.TIMESTAMPS00:00 – Episode Introduction and Guest Welcome03:05 – Ben's transition from teaching to video production06:45 – Launching Engage Video Marketing and the podcast08:30 – The pivotal moment that sparked a strategy-first mindset14:00 – Ben's 7 elements of effective video strategy21:10 – Strategy vs. production vs. management: the Venn diagram27:45 – Why Innovate Media avoids paid ad management34:16 – How to approach B2B vs B2C clients strategically42:51 – What makes a video retainer model actually work59:52 – Coaching and mentorship for video producers1:06:07 – Ben's future goals and closing thoughtsSPONSORS:Canada Film Equipment: www.CanadaFilmEquipment.comAudio Process: www.Audioprocess.ca

Rebranding isn't just for B2C. This week, Sam and Roop discuss when and why B2B brands should consider updating their look, messaging, or even name. From rebrand to refresh to repositioning, we go through the 'when' and the 'why' of the matter so you know if it might be time to consider making a change. We also go through some real-world B2B rebrand examples—what worked, what didn't, and what can be learned from them.Are brand refreshes easy? Not always, but there are some data-driven strategies that can help keep everyone on the same page and eliminate doubt or confusion. And if you're in doubt, we're always here to help you sort it all out.Thanks again for listing, and happy early July 4th from everyone at Littlefield Agency!— Sam, Roop, Claudia, and BrandonTell us what you think!

Sponsorships aren't just about slapping your logo on something anymore. If you want to make an impact, you need to think bigger, bolder—and know when to step into the driver's seat.That's the appeal of F1 sponsorships, where precision meets pageantry, and brand integration is as strategic as the race itself. In this episode, we tap into that high-speed energy with the help of our special guest, Ondar Tarlow, marketing consultant for action sports. Together, we explore what B2B marketers can learn from global sponsorships, smart storytelling, and knowing when to go all in—and when to walk away.About our guest, Ondar TarlowOndar Tarlow has over 20 years of experience in marketing and branding. He's known for engaging audiences through data-driven insights and witty, creative storytelling to achieve results. He has been leveraging AI to boost campaign performance results by 5x with propensity models and cutting production time by 75% using Generative AI tools like ChatGPT and Adobe Firefly, all while upholding IP standards.As Chief Marketing Officer at Kinecta Federal Credit Union and Pacific Premier Bank, he spearheaded award-winning campaigns that resulted in over $1.7 billion in product volume and tens of thousands of new customers. These successes earned him industry recognition, including Diamond Awards for brand awareness and a Top 100 Marketer award.Currently, Ondar serves as a marketing consultant for motorsports, financial, and lifestyle brands, partnering with organizations like Fast Lane Drive. His passion for motorsports, including attending 11 Formula 1 races worldwide, inspires his focus on high-performance teamwork and precision. Ondar's sponsorship expertise - demonstrated through collaborations with the LA Chargers, LA Galaxy, Anaheim Ducks, Luft 10 (Porsche), and BeachLife Music Festival - highlights his ability to connect brands with their ideal target audiences. Ondar holds a BA in Psychology from California State University, Northridge, and has earned digital marketing certifications from UCLA and trained with the American Red Cross in Crisis Communications and Media Relations. Ondar is also dedicated to community development, serving on the board of Junior Achievement, which provides youth with financial education and career readiness tools.What B2B Companies Can Learn From F1 Sponsorships:Don't just show up—integrate. It's not enough to slap your logo on something and call it a day. True brand partnerships go deeper. “Really any company that can afford it, can get a logo. But when you're doing a true brand integration like Oracle has done with Red Bull, that's really where things can pay off.” The ROI comes from relevance, not just visibility. Think about how your product can become part of the story.No plan, no payoff. As Ondar puts it: “Plan, plan. plan. And then data, data, and data.” B2B marketers must tie sponsorships to broader company strategy from the very beginning. That means aligning with your CEO and CFO, knowing what problem you're trying to solve, and figuring out how to measure impact—before you sign the dotted line.Go niche to go big. F1's PacSun collaboration proves you don't have to outspend Rolex to make an impact. You just need the right story. “They really thought about it... and what they've been able to create is an interest in F1 from this demographic.” By focusing on Gen Alpha and teenage girls, PacSun built a new fanbase and drove fashion sales—without buying trackside banners. In B2B, the same principle applies: niche audiences, well-served, can generate outsized returns.Quotes*“You have to test. There's going to be periods of time where you're gonna do something new, and you can't be afraid to fail…When you're finding out something that's working, then you need to double down and you need to take the risks. You need to take those risks and move forward with them. Things that aren't working, don't marry yourself to them. Figure out what you need to tweak and then continue to test. Marketing is not an exact science.”*“ Plan, plan, plan, and then data, data, and data. So first off, the plan is you have to make sure you're aware of what the strategy is of the company that you're with. And if you're a CMO, you're obviously responsible for the marketing strategy, and you should have a seat at the table as part of developing the strategy as far as the company, in a whole. So that's first off, and then understanding exactly what the challenge is, and then how are you going to be able to come up with a solution based on the decisions that you're making based on brand integration. And then from there is what data can you capture and how can you utilize that data so that you can drive metrics and those reporting metrics to show exactly what the benefit is of the partnership is that you're involved with.”*“ Brands can really leverage [figuring] out what the storyline is. To get the human aspect to it. And I think that that is a great opportunity for brands to look at is that if they're gonna invest in a driver or they're gonna invest in a team is what personalities are making up that team there.”Time Stamps[0:55] Meet Ondar Tarlow, marketing consultant for action sports. [01:07] Why F1 Sponsorships?[02:59] Ondar's Background[04:50] The Rise of F1 in the US[06:34] Understanding F1 Sponsorships[11:28] ROI on F1 Sponsorships[15:03] Drive to Survive: Impact on F1[18:08] Anatomy of an F1 Sponsorship Deal[24:47] The High Stakes of F1 Sponsorships[28:25] The Appeal of F1 Events[29:32] Strategic Brand Integration in F1 Sponsorships[36:34] The Importance of Planning and Data in Sponsorships[40:53] Leveraging F1 Storylines for Brand Success[45:06] Final Thoughts and TakeawaysLinksConnect with Ondar on LinkedInAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Closers Network Episode #79Want to double your commissions in the next 90 days (or sooner)? Click here and we'll show you exactly how: https://go.1callclosers.com/bulletproof?utm_source=pod&utm_medium=episode79Name: The Closers Network Podcast Release Date: Jul 1, 2025Host Name: Mike Sadikian Instagram - @MikeSadikianFounder: Richard Mugica Instagram - @Richard_MugicaGuest Name: Landon PikeGuest Instagram: @Lpike_6JOIN FREE - Closers Network Skool Link: https://www.skool.com/1callclosers-2391/about"Helping people get where they wanna go has helped me too..." On this episode of the Closers Network Podcast, Landon shares his three month journey of going from working on an oil rig to getting into high ticket sales. We discuss how sales has changed his life, how to close more deals, and more.Welcome to the Closers Network Podcast. Meet your hosts Richard Mugica and Mike Sadikian. Richard is the founder of 1callclosers.com the largest B2C sales agency in the US managing over 500 remote sales reps worldwide. This podcast is built to help you join the remote sales revolution... make more MONEY, have more IMPACT, and gain more FREEDOM. Enjoy.

Wes Wheless helps solo consultants bottle their secret sauce.  To do so, Wes offers two services: The NicheFinder Sprint and The IP Builder Sprint. He believes that consultants need to identify a niche or specialization and a unique approach to serving that niche, typically codified into intellectual property (IP). Each sprint is delivered one-on-one over 1-2 weeks. Niche Finder Explained NicheFinder is designed for early-stage solo consultants who are struggling to narrow down their niche. It involves working one-on-one to identify their zone of genius and then lay out potential ICPs. The client and the consultant come up with three specific ICPs, which are then run through a custom GPT that runs a detailed viability analysis on each lane.  The GPT also derives three additional ICPs based on context and evaluates their viability as well.  With an identified niche, the consultant can now decisively focus on building a market position around that specific problem and buyer. Examples of Niche Consulting Wes shares an example of a client whose determined niche is fractional CMO for B2C subscription companies that have hit a growth plateau and have not invested in brand marketing.  Another example is a client who went solo from a boutique consulting firm that specializes in change management. Her genius zone was being the translation layer between strategic vision and operational teams. She had a keen understanding of internal issues and also helped new executives acclimate to their roles. The GPT analysis suggested that she should focus on innovation teams running pilots but not getting traction due to organizational resistance. Wes explains that the GPT analysis includes 12 viability factors, including access, lifetime value, competitive alternatives, and target revenue numbers. These factors help narrow down options and identify red flags, ultimately leading to a more viable solution. Sourcing Consulting Opportunities Before Niching Down The discussion explores the approach of starting with potential buyers from your existing network, rather than relying on staffing firms or referrals. Will suggests starting with decision makers or influencers. This approach can help you identify your potential universe of buyers and determine what services they are willing to pay for. Wes adds that this approach can help you learn about selling yourself and what people are interested in. However, Wes points out that it can also lead to triangulating into a specialty that might not be interesting or appropriate for you. If you continue to work for anyone who will hire you at the moment, you may end up working in areas where you don't have much business taking on that kind of work. Identifying and Validating a Consulting Niche Wes discusses the process of developing a niche through the NicheFinder sprint. He emphasizes the importance of having a strong understanding of the client's pain points and interests before proceeding with the niche finder. Wes suggests that the process should be followed by market validation conversations, where potential clients can share their ideas and validate their interest in the service. This process should take around three to five conversations. Wes suggests changing the LinkedIn headline and content to be specific to the identified problem. He also suggests codifying relevant IP and developing visual assets that can be shared. The IP Builder Sprint and Intellectual Headshots Wes suggests that consultants should have served at least two or three clients within their niche before starting the IP Builder sprint. Wes suggests that consultants should display their expertise prominently through visual assets, which Wes calls intellectual headshots. These are instantly digestible visual articulations of your expertise that can prompt and streamline conversations. They can be distributed at scale and can look like typical consulting frameworks. Some clients have created headshots that look like comic strips or memes, which can open up dialogue and help clients see their problem or pain point. In conclusion, The IP Builder Sprint is a valuable investment for consultants to showcase their expertise and engage clients. By creating intellectual headshots, consultants can instantly telegraph their unique expertise, ultimately leading to elevated sales conversations and more client conversions. Examples of Client Intellectual Headshots Wes shares examples of client intellectual headshots. The first quickly communicates the five service models and personas in the consulting industry. The framework is designed to help consultants understand their roles and potential career paths. Another example is a line chart showing the client mix over time, with a warm network starting at zero and gradually increasing. Word of mouth referrals also increase over time, but the social plateau indicates that word of mouth referrals will eventually hit an asymptote. Wes then presents a client example,, a fractional general counsel for B2B SaaS companies. Mark wanted to address the stereotype that lawyers are not liked and can gum up the process. They created a visual to illustrate this point, using a skier jumping off a ski ramp to demonstrate that lawyers can build momentum rather than kill deals. This humorous approach makes fun of the stereotype and encourages clients to focus on building momentum rather than killing deals. In this discussion, Wes Wheless and Will Bachman discuss their approach to business and the importance of memorable and easily digestible content. They discuss the Grim Reaper, a humorous concept that addresses the elephant in the room and highlights the co-creative nature of the sprint. They also discuss Mark's ability to speed up the sales contract process, which is crucial for closing deals faster and increasing sales revenue. Mark's approach is not about charging by the hour but about making sure deals close, rather than covering his own assets or inflating his billable hours. He uses simple, clear language to convey his main point, making it easy for people to understand and remember.  The final topic discussed is the sale contract process, which can lead to deals losing due to the lack of a clear and concise presentation. Mark's approach focuses on shrinking the contract process, reducing the risk of losing the deal once it's won. This differentiation with Mark and his ideas can lead to increased revenue and better deals for the company. The Benefits of the Intellectual Headshot Wes highlights the importance of posting these assets on LinkedIn and other platforms to ensure they reflect the work done. Wes also emphasizes the role of visuals in reducing pressure on consultants, especially new ones, who may feel anxious about speaking their expertise. By providing a simple visual that serves as a common ground for conversation, it allows consultants to focus on the main points of the conversation without having to deliver a lengthy spiel. On the client side, Wes emphasizes the importance of reducing cognitive load and freeing up time for the discussion.  Timestamps: 0:02: Introduction to Wes Wheless and His Services  01:11: Details of the Niche Finder Program  12:43: Implementation and Validation of Niche Finder Results  20:53: Introduction to IP Builder and Intellectual Headshots  32:43: Examples of Intellectual Headshots  Links: Website: developmyip.com LinkedIn: https://www.linkedin.com/in/wwheless/ The Lightbulb daily newsletter for solo consultants: developmyip.com/daily   Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.  

Episode Summary In this episode of the Scalable Law Podcast, I'm sharing how you can strategically grow your law firm by building a strong network of referral partners through LinkedIn. Whether you run a B2B or B2C firm, this approach works—and it's easier than you might think. I'll walk you through how to optimise your LinkedIn profile, find the right professionals to connect with, start authentic conversations, and turn online relationships into real-world referrals. This is one of the simplest and most effective ways to scale your practice sustainably. Key Segments 1. Why Referral Marketing Still Wins I break down why referrals convert better than ads or organic content—and why being intentional about your referral strategy is a game-changer. 2. Optimising Your LinkedIn Profile You'll learn how to update your profile so that it clearly speaks to who you help and the problems you solve, making it more appealing to potential referral partners. 3. Finding and Connecting with Ideal Referrers I'll show you how to use LinkedIn's search features to find professionals who share your ideal client and exactly what to say when reaching out. 4. Turning Connections into Real Conversations I'll explain how to move your LinkedIn relationships offline through casual Zoom chats or coffee catch-ups to build trust without being salesy. 5. Creating Content That Keeps You Top-of-Mind From simple posts to newsletters, I walk you through how to stay visible and relevant so your network actually remembers what you do—and sends referrals your way. 6. Goal Setting for Real Results I'll share my 100-20-4 monthly outreach framework that, when done consistently, can give you 48 high-quality referral relationships in a year. Takeaway LinkedIn is a goldmine for law firm growth—but only if you're intentional.You don't need a huge ad budget or to spend hours online. Just one hour a week can change everything. Build connections, post helpful content, nurture relationships, and your referrals will grow naturally. Links & Resources Book a Strategy Call with Me. Create Your LinkedIn Banner with Canva. Connect with Me on LinkedIn. Download the FREE Law Firm Freedom Audit – Takes 10 minutes and reveals your biggest growth opportunities. Imagine what your law firm could look like a year from now—with the right support and systems in place. If this strategy speaks to you and you want to take it further, let's chat! Book a free strategy call with me and I'll show you how Scalable Law can help you build a firm that not only grows—but gives you more time, freedom, and profit. Book Now You don't have to do this alone. Let's scale your law firm together. Tune In & Start Running Your Firm Like a True CEO If you're ready to step out of day-to-day case management and build a firm that operates smoothly without relying on you for every decision—this episode is where that transformation begins. Click below to listen on your favorite platform: Apple Podcasts: Listen on Apple Spotify: Listen on Spotify Feeling Inspired? If this episode sparked new ideas or gave you clarity, here's how you can keep the momentum going: ✅ Subscribe so you never miss a strategy-packed episode✅ Share it with another law firm owner ready to scale✅ Leave a review—your feedback helps us reach and support more ambitious legal professionals

In this episode, we're joined by Tina Kung, Co-Founder and CTO of Nue.io, a rising CPQ & Billing platform redefining the quote-to-cash experience for modern SaaS businesses. With a career spanning Ariba, Oracle, Zuora, Salesforce, CA Technologies, and more, Tina brings over two decades of experience building and evolving four generations of CPQ and Billing systems.

Ob Krieg, Krise oder Katastrophe – Nachrichten sind oft negativ, ständig verfügbar und selten leicht zu verdauen. Kein Wunder, dass inzwischen jede:r zehnte Erwachsene aktiv Nachrichten vermeidet. Wie finden wir in dieser Dauerflut aus belastenden Schlagzeilen eine gesunde Balance? In dieser Folge erkundet René gemeinsam mit Journalistin Sara Bildau, warum Medienhygiene heute wichtiger denn je ist und wie wir informiert bleiben, ohne uns zu überfordern. Außerdem diskutieren die beiden über: - Tipps für den Nachrichten-Umgang mit Kindern - Wie unterschiedlich die individuelle Medienhygiene aussehen kann - Was es mit der 3/6/9/12-Regel auf sich hat ☞ Du möchtest mehr über Sara erfahren? Dann schau doch mal auf ihrem [Instagram Account](https://www.instagram.com/bildausara/?hl=en) vorbei oder lies ihr neues Buch ["Mama, kommt der Krieg auch zu uns?"](https://gu.de/products/65999-mama-kommt-der-krieg-auch-zu-uns-vorwort-von-peter-maffay?srsltid=AfmBOooQSBssOmZGNiLOoE4ljIQUK7CQmDXlNV1zLYX9LD7-Z7QS3RGi). ☞ Unsere [7Mind Meditation](https://www.7mind.de/preise?utm_medium=cm&utm_source=podcast&utm_campaign=DACH_web_B2C___25-05-podcast&utm_content=podcast-dr-kati-ernst&code=) „Globale Verbundenheit” oder eine Journaling-Dankbarkeitsübung eignen sich super als positiver Ausgleich zum Nachrichtentrubel. ☞ Du willst noch mehr? Finde in unserem [7Mind-Magazin](https://www.7mind.de/magazin/5-tipps-wie-du-onlinestress-reduzierst?utm_medium=cm&utm_source=podcast&utm_campaign=DACH_web_B2C___25-06-podcast&utm_content=podcast&code=) 5 Tipps, wie du digitalen Stress reduzierst! ✎ Für Koope­ra­ti­ons­an­fra­gen und Infor­ma­tio­nen rund um den Pod­cast schreib ein­fach eine Mail direkt an [podcast@7mind.de](mailto:podcast@7mind.de). ✎ Teile deine Erfahrungen und diskutiere mit anderen 7Mindern in unserer Community zum Podcast: https://www.facebook.com/groups/305387979939302. Hinweis: Diese Folge wurde am 29.06.2025 veröffentlicht.

Dan Shinder shares the inside story of how he built Drum Talk TV into one of the most engaged music platforms online, with over 1.85 million followers and 100 million annual views. This episode explores his unique approach to music entrepreneurship, audience building, and long-term brand growth.If you're a musician, content creator, or entrepreneur trying to stand out online, this conversation dives deep into the strategies that work in today's competitive digital world. Dan's insights speak directly to those wondering:“How do I build an audience from scratch?”“How can I turn my music into a business?”“What are proven strategies for social media growth?”“How can I develop consistent fan engagement?”“What's the right approach for content monetization?”Dan's journey provides actionable strategies and lived experience. He explains how blending drummer marketing strategies with storytelling, authenticity, and long-term planning led to massive reach without paid ads. You'll also learn why he created a membership platform and how inclusive, community-driven content helped scale his influence globally.Whether you're focused on the music industry business, growing your online presence, or monetizing your creativity, this episode gives you the inspiration and blueprint to start and grow your own platform.00:00 – Intro: Meet Dan Shinder of Drum Talk TV01:00 – Family, drumming, and lifelong learning03:00 – How Drum Talk TV was built from zero05:00 – Growing to 1.85M followers and 100M+ reach06:30 – What makes content go viral in music niches08:00 – Monetization and sponsorships10:30 – How the paid membership model evolved13:00 – Turning viewers into paying superfans15:00 – Standing out vs. niching down17:00 – B2B vs. B2C revenue models19:00 – Building culture and inclusive content22:00 – When Drum Talk TV became profitable25:00 – Dan's advice on company growth and mindset27:00 – How to connect with Dan and final words#DanShinder #DrumTalkTV #MusicEntrepreneurship #MusicMarketing #DigitalMusicBusiness #DrummerMarketing #ContentMonetization #FanEngagement #GrowYourAudience #SocialMediaGrowth #OnlineMusicCommunity #BrandBuildingForMusicians To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphdSubscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

Dans cet épisode, Laurent Kretz reçoit Johann Petit, Directeur Digital et Opérations de la maison Méert, institution pâtissière lilloise fondée en 1607. Ensemble, ils lèvent le voile sur les coulisses de la transformation digitale d'une marque patrimoniale, symbole de l'excellence gourmande française.Johann revient sur son parcours d'entrepreneur, la création et la revente de sa première société, et partage sans filtre les leçons tirées d'un rachat complexe. Il explique comment il a digitalisé Méert : préserver l'ADN de la marque tout en innovant, gérer la production en période de forte saisonnalité et déployer une stratégie omnicanale, du salon de thé Louis Vuitton à la distribution B2C, B2B2C et ChronodriveLes temps forts : 00:00:00 – Introduction00:07:00 – Parcours entrepreneurial de Johann Petit et premières expériences00:14:00 – Rachat de société, synergies et défis de l'omnicanalité00:21:00 – Gestion de la croissance, saisonnalité et distribution multicanale00:28:00 – Digitalisation de Méert : innovations, opérations et transmission00:35:00 – Leçons tirées des échecs, résilience et adaptation stratégique00:42:00 – Pérennité, transmission et conseils pour les entrepreneurs00:49:00 – Transmission, adaptation et gestion de l'héritage00:56:00 – Nouveaux marchés, international et perspectives d'avenirEt quelques dernières infos à vous partager : Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Distribué par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Brett Winton and ARK analyst Jozef Soja dive deep into the rapidly evolving world of AI agents—software entities that are increasingly automating enterprise functions like customer support. They explore why AI agents are gaining traction, how they're priced, and the potential for a new kind of agent-versus-agent arms race between companies and consumers. Later in the episode, they're joined by Dr. Alan Bekker, founder of eSelf.ai and former Head of Conversational AI at Snap, who shares his journey from building voice agents for call centers to launching a real-time, face-to-face AI tutoring platform. Alan offers insights into how the rise of large language models (LLM) is reshaping education, what makes a great AI tutor, and why a visual, embodied presence is crucial for learning.Key Points From This Episode:00:00:00 What enterprise AI agents actually do and how companies like Salesforce are pricing them00:03:41 Why $2 per AI conversation may already undercut human support costs00:05:04 The Return On Investment (ROI) model behind agent adoption and enterprise productivity00:06:41 Why agent-based software may retain higher pricing power than other AI tools00:09:11 The coming arms race: AI agents negotiating with other AI agents00:12:30 Scaling demand for customer service with intelligent automation00:15:04 Vertical vs. horizontal Software as a Service (SaaS) in the AI agent ecosystem00:16:43 AI's impact across the software stack—SaaS, Platform as a Service (PaaS) , and Infrastructure as a Service (IaaS)00:17:56 Why building your own AI apps may soon be cheaper than onboarding SaaS00:20:01 ARK's  internal hackathon and how non-engineers are becoming developers00:20:29 Guest: Dr. Alan Bekker joins to discuss the evolution of conversational AI00:22:04 The journey from decision trees to LLMs: Lessons from Snap's AI team00:27:32 Seeing GPT's impact from inside: OpenAI's early partner outreach00:31:47 Why face-to-face AI tutors found strong product-market fit in education00:33:59 eSelf's go-to-market strategy: Partnering with publishers as a business to business to consumer (B2B2C) wedge00:36:24 Pricing real-time AI tutoring tools in a margin-conscious market00:40:00 Business to consumer (B2C) aspirations: Moving toward a direct-to-student tutoring product00:44:56 What's still missing for real-time AI to match human-level teaching00:48:03 The psychological impact of avatars: Building trust through embodied agents00:51:43 Why personalization—not just LLM knowledge—matters in tutoring00:54:20 Democratizing learning: LLMs as the end of expert-driven education

Some performances fade. Others stay with you for decades.Buena Vista Social Club is one of them. It isn't just a musical—it's a masterclass in resonance, memory, and experience.In this episode, we're pulling B2B marketing lessons from that spirit of storytelling with the help of Dan Lowden, Chief Marketing Officer at Blackbird.AI.Together, we explore why content should come first, how honesty builds brand resilience, and what it takes to create live experiences your audience will talk about for years.About our guest, Dan LowdenDan is the CMO at Blackbird.AI and leads the company's strategic marketing efforts, including demand generation and brand leadership. He has over 20 years of strategic experience at the executive level. He has served as CMO at cybersecurity firm HUMAN Security (acquired by Goldman Sachs), named one of the TIME100 Most Influential Companies of 2023. Lowden also served as the CMO at Digital Shadows (acquired by Reliaquest) and, before that, CMO at Invincea (acquired by Sophos) and VP of Marketing at vArmour (acquired by Night Dragon). He has held marketing leadership positions at Wayport (acquired by AT&T), IBM ThinkPad (acquired by Lenovo), NEC Technologies, and Sharp Electronics. Lowden holds an MBA in International Business from Rutgers Graduate School of Management and a Bachelor of Science from Rider University.What B2B Companies Can Learn From Buena Vista Social Club:Content is the foundation—not an afterthought. Even in cybersecurity, content is king. Dan says, “My first hire was a content person. You can have the best ABM strategy or tools, but if you don't have really valuable content, you're not going to get anywhere.” His advice? Lead with education, not asks. Thoughtful reports, relevant use cases, and engaging narratives will earn your audience's attention—and their trust.Honesty builds brand resilience. When it comes to trust, marketing can't cut corners. Especially in high-stakes industries like cybersecurity. Dan says, “There's been a lot of overstatement of things by marketers and salespeople. That's when marketing takes a ding.” Instead, he urges CMOs to stay grounded: deliver real value, communicate with clarity, and show your audience you're in it for the long haul.Live experiences create a lasting impact. If you want your brand to be unforgettable, you need to create moments that move people. “People still come up to us today and say that band and that experience 10-plus years ago—they remember. There's not been anything like that,” Dan says, reflecting on a live concert his team produced. Whether it's a concert, a rooftop dinner, or a one-of-a-kind conference, remarkable experiences turn into word-of-mouth—and brand love that lingers.Quotes*“To me, in marketing—B2B or B2C—it's about creating a relationship, trust, even friendship, a community with your audience.”*"If you treat your customers well, if you serve them well, if you're honest with them… then you have a chance of being very successful as a company.”*“Music is really, really important, really powerful… as a marketer, especially in cybersecurity where there's 5,000 cybersecurity companies, you have to do something different. You have to stand out.”Time Stamps[00:55] Meet Dan Lowden, CMO at Blackbird.AI[03:42] The Magic of Live Theater[06:21] The Role of a CMO in Cybersecurity[10:23] Understanding Narrative Attacks[14:29] The Evolution of Narrative Intelligence[22:36] The Story Behind Buena Vista Social Club[28:31] The Power of Live Music in Marketing[30:33] Creating Remarkable Experiences[39:21] The Importance of Content in Marketing[45:05] Final Thoughts and TakeawaysLinksConnect with Dan on LinkedInLearn more about Blackbird.AIAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Welcome back to HappyPorch Radio: the circular economy technology podcast!In this episode our hosts Barry O'Kane and Jo Weston are joined by Yann Toutant, CEO and Co-founder of Black Winch who are the world's exclusive authority in Product-As-A-Service (PaaS) solutions. At the beginning of the conversation Yann explains Black Winch's work and how they engage, inspire and empower intrapreneurs to achieve their PaaS ambitions by building and scaling their in-house recurring revenue models. Drawing on his experience guiding manufacturers through the transition to outcome-based services, Yann offers a deep dive into both the opportunities and the operational realities of implementing PaaS and discusses the importance of a long-term thinking strategy to make PaaS successful in any business.Yann also highlights key differences between B2B and B2C adoption of as-a-service models and talks about how technology plays a critical role in enabling these models. He outlines the importance of asset tracking, consumption data, billing complexity management, and reverse logistics—all underpinned by flexible tech stacks that evolve as the business scales. Looking ahead, Yann envisions that manufacturers will want to retain ownership of raw materials and explains how urban mining and material recovery will become strategic advantages.Tune in to learn about how new generations of data-driven leaders will continue to accelerate the shift towards PaaS and much more!This podcast is brought to you by HappyPorch. We specialise in technology and software development for Circular Economy minded purpose-driven businesses. Our podcast focuses mostly on: Circular Economy, Digital Enablers, Technology, Software, Circular Solutions, Fashion & Textiles, Circular Strategies, Digital, Reuse, Circular Design, Circularity, Systems Thinking, Economics, Data, Platforms, Degrowth, Policy & Regulation, Collaboration, Materials, Supply Chain, Biological Cycles, Materials, Food Waste, Biomimicry, Construction, Modular Design, Culture & Language, Zero Waste, Digital Passports, Life Cycle Assessment, Recycling, Reverse Logistics, Materials, Sharing Economy, Manufacturing, Efficiency, Environmental Impact and much more!

In this episode, we explore the role of AI in reshaping both B2C and B2B commerce. Joined by Neha Sampat, Tracie Pruden, Katie Youmans, Matt Ezyk, and Stephanie Melott, we examine the future of agentic commerce, including the impact of large language models like ChatGPT on traditional search engines and the rise of autonomous shopping. The discussion highlights the power of personalization in digital experiences, leveraging platforms like Salesforce and ContentStack to create hyper-personalized customer experiences.  We also look at the role of AI agents in improving customer service and sales in the B2B sector, alongside insights from Ecolab on data unification and monetization. The episode concludes with success stories of phased implementations in order management systems, emphasizing a gradual approach to achieving outcomes in commerce. Show Highlights: Exploration of agentic commerce and AI's impact on B2C and B2B markets. The decline of Google search traffic and rise of LLMs like ChatGPT. The future of autonomous shopping and the potential for 25% of B2C shopping to be automated by 2030. Salesforce's strategies for creating hyper-personalized digital experiences through composable content and data integration. The role of AI agents in enhancing B2B commerce, improving customer service, and automating sales tasks. Ecolab's focus on data unification and monetization to create seamless customer journeys and enhance experiences. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Neha Sampat - LinkedIn: https://www.linkedin.com/in/nehasampat/ | Contentstack: https://www.contentstack.com/  Tracie Pruden - LinkedIn: https://www.linkedin.com/in/tracie-pruden-008b066/ | Advanced Turf: https://www.advancedturf.com/  Katie Youmans - LinkedIn: https://www.linkedin.com/in/katelynyoumans/ | Ecolab: https://www.ecolab.com/  Matt Ezyk - LinkedIn: https://www.linkedin.com/in/mezyk/ | Hanna Andersson: https://www.hannaandersson.com/  Stephanie Melott - LinkedIn: https://www.linkedin.com/in/stephanie-melott-776985138/  CITGO: https://www.citgo.com/operations/products/lubricants  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

From Hollywood stuntman to tech founder saving lives—Kenny Kelley's journey is anything but ordinary. In this powerful episode, he shares how a motorcycle accident led him to create a game-changing safety tech company that's revolutionizing workplace protection. We sat down with Kenny Kelley, founder and CEO of Silent Beacon, a personal safety technology company helping protect vulnerable workers through panic button solutions. Kenny's journey to become to tech entrepreneur is a masterclass in resilience, reinvention, and listening to the market. He shares the origin story of Silent Beacon and the hard-earned lessons that came with funding, product-market fit, and scaling in regulated industries like healthcare. Kenny opens up about surviving the startup trenches, rebounding from naysayers, and why feedback is the fuel behind every innovation. If you've ever faced rejection, doubted your vision, or wondered how to pivot with purpose, this one's for you.   Here are highlights: A Stuntman's Wake-Up Call: After a motorcycle accident left him unable to reach his phone, Kenny realized the tech gap in personal emergency response. From Shark Tank to Strategic Capital: Kenny passed on a Shark Tank deal to partner with a seasoned business mentor, prioritizing long-term guidance over fast fame. The Reality of Go-to-Market Missteps: Kenny candidly discusses how his initial launch strategy flopped and how shifting from B2C to B2B in regulated industries transformed his company's trajectory. The Power of Listening (Especially to “No”): Silent Beacon 2.0 wasn't born from flashy features. It was built by fixing what users hated. Kenny explains how product evolution is all about humble iteration. Protecting the Protectors: With alarming statistics on workplace assaults in healthcare, Kenny outlines how Silent Beacon is helping nurses, social workers, and educators feel safer on the job.   About the guest: Kenny Kelley is the founder and CEO of Silent Beacon LLC. He began his entrepreneurial journey as a Hollywood motorcycle stuntman and founder of Adrenaline Crew LLC, where he produced videos and led teams of daredevil riders in live, on-road stunt shows that gained a global following online and at major events. After a serious motorcycle crash left him unable to reach his phone and call for help, the idea for Silent Beacon was born — a wearable, one-touch safety device that can instantly contact any number, including 911, and share your GPS location in real time.   Connect with Kenny: Website: https://silentbeacon.com/ LinkedIn: https://www.linkedin.com/in/kenny-kelley-b3202555 YouTube: https://www.youtube.com/Silentbeacon Instagram: https://www.instagram.com/silentbeacon/# Facebook: https://www.facebook.com/thesilentbeacon   Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web, and it is ranked the number 6 CEO podcast to listen to in 2025! https://podcasts.feedspot.com/ceo_podcasts/ LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: https://www.disruptiveceonation.com/    #CEO #leadership #startup #founder #business #businesspodcast  Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textIn this episode, Danny welcomes Dan Briscoe, CMO at BuildWitt, for a candid and inspiring discussion on leadership, team dynamics, and marketing in the construction industry. Dan shares stories from the Marine Corps to managing agencies, discusses his marketing philosophy, and breaks down how mentorship from icons like Jocko Willink and Marcus Sheridan shaped his approach. His practical wisdom shines through the entire episode through inspiring stories of his experiences breaking down silos, fostering collaboration, encouraging contribution to marketing, and creating a culture of free-flowing ideas.Episode Highlights: Dan shares how one of his most influential mentors, Jocko Willink, and his concept of “Extreme Ownership” changed his leadership approach.Discover through the episode how BuildWitt uses transparency as a superpower to align teams and motivate employees.Learn the difference between coaching and mentoring, and how Dan approaches both.Dan makes the case that small, specialized teams can outperform bloated or siloed departments—if you drop the ego.Dan reflects on his shift from President back to CMO and why it reignited his marketing passion.Episode Links: 

Google has just announced a solution to one of marketing's most fragmented challenges: managing YouTube influencer partnerships efficiently.The Creator Partnership Hub integrates directly into Google Ads, eliminating the juggling act between multiple platforms, manual video uploads, and disconnected analytics dashboards. For marketing teams already managing complex campaign structures, this represents a fundamental shift from chaos to a streamlined workflow.But the real opportunity lies deeper than operational efficiency. This integration provides unprecedented access to creator audience data and organic performance metrics — insights that were previously impossible to capture at scale.In this week's episode of The Dojo, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Rebecca Pilkington (Head of Marketing) dive into what the Creator Partnership Hub is and how you should use it within your Google Ads campaign.In this episode, we discuss:How the Creator Partnership Hub transforms the traditional influencer workflow from a fragmented, multi-platform nightmare into a seamless, integrated processWhy this represents more than just a new advertising feature — it's Google's strategic move to dominate video-driven search behaviour across generational demographicsThe hidden analytics advantage that gives you access to creator audience data previously impossible to obtain (and how to leverage this for custom audience building)Practical implementation strategies for both B2C and B2B businesses, including surprising applications for service-based companies and high-ticket B2B salesBudget integration options that let you enhance existing campaigns without requiring separate influencer marketing allocationsAs Rebecca explains in the episode:"The main advantage of the partnership hub is being able to tap into that creator's audience and capture additional audiences to market to outside your normal reach. The data that you're going to get from promoting these videos is invaluable, and the audiences that you're going to reach are going to be invaluable."If you're ready to implement these strategies whilst the platform remains in beta and competition for creator attention is still manageable, this episode provides your complete blueprint for establishing first-mover advantages in the creator partnership revolution.Get the show notes:https://exposureninja.com/podcast/dojo-55/Listen to these podcasts next:AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Everything Marketers Need to Know About AI Max for Searchhttps://exposureninja.com/podcast/dojo-53/Have Google's AI Overview Ranking Factors Been Revealed?https://exposureninja.com/podcast/dojo-52/

B2B is big business for sports rights holders. But why are business-to-business brands paying billions in sport sponsorship rights? From the IOC to Formula One, categories such as consulting, accountancy, logistics, financial services and tech are growing rapidly.  In the IOC's programme, Deloitte and Allianz replaced Dow and GE as TOP Olympic sponsors.  IBM's technology partnerships with Toronto sports teams, VMware's McLaren Formula One partnership, and Dell China's Chinese Olympics rowing team sponsorship.  In F1, major B2B partners include DHL (logistics), Globant (digital services), American Express (financial services), and TAG Heuer (luxury/precision timing)Teams feature extensive B2B partnerships including Cognizant, Microsoft, Siemens, Aramco, and numerous technology and consulting firmsWhat are they buying, and how is sport targeting them? Leigh Curyer, CEO and founder of NexGen Energy, explains why his company's partnership with Aston Martin Formula 1 team prioritizes technology transfer and investor access over brand visibility. "Branding would be the last criteria for why we have that partnership."Joining Leigh is Nick Djounov, Head of Valuation at Gemba London. Together, they expose how B2B brands are finding arbitrage opportunities while B2C companies pay premium prices for billboard space.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

In this episode of Couchonomics with Arjun, we sit down with Tim Levene, CEO of Augmentum Fintech, the UK's only publicly listed fintech venture capital firm.From going public to backing infrastructure instead of hype, Tim shares what permanent capital allows that traditional VC structures don't and why he believes the next decade of fintech will be won with discipline, not just disruption.What we cover:

Closers Network Episode #78Want to double your commissions in the next 90 days (or sooner)? Click here and we'll show you exactly how: https://go.1callclosers.com/bulletproof?utm_source=cnyt&utm_medium=episode78Name: The Closers Network Podcast Release Date: Jun 24, 2025Host Name: Mike Sadikian Instagram - @MikeSadikianFounder: Richard Mugica Instagram - @Richard_MugicaGuest Name: Albert OrsosGuest Instagram: @albert_sales_loopJOIN FREE - Closers Network Skool Link: https://www.skool.com/1callclosers-2391/about"If one person can do it, then anyone can do it..." On this episode of the Closers Network Podcast, Albert shares countless tips to help you close more deals. We discuss mental state management, personal growth, influence and much more.Welcome to the Closers Network Podcast. Meet your hosts Richard Mugica and Mike Sadikian. Richard is the founder of 1callclosers.com the largest B2C sales agency in the US managing over 500 remote sales reps worldwide. This podcast is built to help you join the remote sales revolution... make more MONEY, have more IMPACT, and gain more FREEDOM. Enjoy.

Pricing isn't just a number—it's an experience. Inspired by The Future of Commerce article on AI-powered pricing, this episode breaks down how artificial intelligence is redefining how businesses manage pricing in both B2C and B2B environments.We explore the shift from static price lists to dynamic, customer-aware pricing models—powered by AI, machine learning, and micro-segmentation. Discover how predictive pricing, demand forecasting, and real-time optimization are driving better buying journeys, more accurate forecasts, and measurable bottom-line results. Plus, we look at what it takes to get there: from modernizing your data infrastructure to reimagining pricing as a strategic lever, not a back-office function.What You'll Learn in This Episode:1. From Static Pricing to Dynamic PersonalizationWhy traditional price lists are giving way to AI-powered, individualized pricingHow micro-segmentation helps tailor offers based on behavior, urgency, and value perceptionThe shift from “one price fits all” to adaptive pricing across channels2. AI-Driven Insights for Better Margins and Demand ForecastingUsing predictive models to anticipate customer behavior and market shiftsHow AI enables smarter promotions, quote generation, and inventory pricingWhy AI helps protect margins—especially during downturns—without eroding loyalty3. The Power of Explainable, Transparent PricingBuilding customer trust through embedded pricing logic and value transparencyWhy B2B success depends on surfacing justification—not just numbers—in pricing toolsHow omnichannel platforms are integrating AI pricing intelligence into CPQ, ERP, and e-commerce workflows4. What It Takes to Make AI Pricing WorkThe operational shift: from siloed pricing to cross-functional collaborationThe cultural shift: pricing as a strategic function, not a reactive oneThe technology shift: investing in clean data, scalable platforms, and continuous learning loopsKey Takeaways:AI transforms pricing into a real-time, context-aware experience across channelsMicro-segmentation delivers pricing precision that reflects customer value, not just costPredictive models help organizations anticipate demand, optimize margins, and personalize offersTrust and transparency are essential—especially in B2B environments with negotiated pricingIntelligent pricing is a core growth lever for the future of omnichannel commerceSubscribe to our podcast for expert insights on AI, digital commerce, and omnichannel strategy. Visit The Future of Commerce for the latest thinking on intelligent pricing and customer experience innovation. Share this episode with pricing teams, sales leaders, and digital transformation champions looking to turn pricing into a competitive advantage.

This is a special episode featuring highlights from the inaugural Ottawa Innovation Week, with seven insightful interviews from some of the most inspiring leaders in technology and innovation, many of whom were speakers and organizers during the week's events. Ottawa Innovation Week is a celebration of bold ideas, creative minds, and the changemakers driving the future of technology, business, arts, entertainment, and social impact—right here in Canada's capital. The initiative was led by Sonya Shorey, President and CEO of Invest Ottawa, in collaboration with the Ottawa Board of Trade, Ottawa Tourism, and numerous partner organizations. My interview with Sonya can be found in Episode 118 of The Art & Science of Learning podcast. Designed to showcase the strength, diversity, and growing momentum of Ottawa's innovation ecosystem, this first-of-its-kind event brought together leading voices from across technology, entrepreneurship, investment, and research. Throughout the week, I had the privilege of speaking with seven influential figures who are shaping the future of innovation both locally and globally. From startup founders and global corporate leaders to investors and ecosystem architects, each guest shares unique insights into their field, along with personal reflections on growth, leadership, and opportunity. Featured interviews (with timestamps) include: • Veronica Farmer (11:50) – Chief Marketing Officer at Wesley Clover International and a widely respected community builder in Ottawa's business and tech landscape • Dr. Lindy Ledohowski (37:20) – Vice President at RBCx, supporting leading tech companies with insights drawn from her background as both founder and academic • Julia Elvidge (46:20)– Co-founder of SheBoot, a trailblazer in intellectual property strategy and a champion of women's entrepreneurship in tech • Nick Quain (59:10) – Vice President of Venture & Entrepreneurship at Invest Ottawa and a driving force behind the city's startup ecosystem • Erin Kelly (1:07:20) – Co-founder and CEO of askpolly.ai, an AI-powered platform transforming predictive analysis in public affairs and beyond • Jonathan Lowenhar (1:14:50) – Founder & Managing Partner at Enjoy The Work, a global advisory firm helping startup founders become exceptional CEOs • Andrew Holmes (1:23:20) – Founder of Sleep Efficiency Inc., and a national expert in the science and impact of sleep health From venture capital and AI innovation to women-led tech startups and the future of sleep science, this episode presents a compelling cross-section of ideas and expertise. Whether you're a founder, investor, policymaker, or simply curious about Ottawa's role in shaping the innovation economy, there's something here for you. ---- Links and Guest Biographies: Ottawa Innovation Week: https://www.investottawa.ca/innovation-week/ Invest Ottawa: https://www.investottawa.ca Interview with Sonya Shorey about Ottawa Innovation Week: https://www.theartandscienceoflearning.com/e101-jan-present/e118-launching-ottawa-innovation-week-sonya-shorey Veronica Farmer Veronica Farmer is Chief Marketing Officer at Wesley Clover International where she oversees all aspects of its promotion and management, collaborating closely with portfolio companies and affiliates such as L-SPARK, Alacrity Global, and WCS Global. Recognized as one of Ottawa's foremost community builders, Veronica holds leadership and board roles in numerous business and non-profit organizations. As the Founder and former CEO of TrueCourse Communications, a full-service marketing and communications agency, Veronica guided numerous tech, B2B, and B2C clients in Ottawa and beyond toward market success. TrueCourse was acquired in December 2024, marking a milestone in her entrepreneurial journey. LinkedIn: https://www.linkedin.com/in/veronicafarmer/ TechTuesday: https://www.wesleyclover.com/events/techtuesday/ Dr. Lindy Ledohowski Dr. Lindy Ledohowski is VP at RBCx, where she supports some of the Ottawa region's biggest and best tech companies on behalf of RBCx. Prior to her work in banking, she was a professor and founder of EssayJack, an academic writing platform. EssayJack was acquired in 2021 by Wizeprep, and Lindy joined Wizeprep first as a VP and then as Chief Operating Officer. She is also an active Board member in the not-for-profit space LinkedIn: https://www.linkedin.com/in/lindy-ledohowski/ Julia Elvidge Julia Elvidge is co-founder of SheBoot, a bootcamp for women entrepreneurs of scalable tech and tech-enabled businesses. Julia has been recognized as one of the world's foremost IP strategists by Intellectual Property Magazine (IAM). Trained as an electrical engineer, Julia designed microchip circuits and analyzed semiconductors before moving into the business side of technology. As co-founder and President, Julia helped build Chipworks into an industry leader, delivering patent analytics and technology intelligence services to intellectual property and R&D groups in electronics companies across Asia, North America and Europe. Recipient of the Canadian Women in Communications Trailblazer of the Year Award (2008) and CATA WIT (Women in Technology) Sara Kirke Award for Woman Entrepreneurship (2007). LinkedIn: https://www.linkedin.com/in/juliaelvidge/ SheBoot: https://sheboot.ca Nick Quain Nick Quain is Vice President of Venture & Entrepreneurship at Invest Ottawa, he spearheads support for Ottawa's tech and entrepreneurial sectors while championing the local business ecosystem as a whole. Previously he served as co-founder and CEO at CellWand. They pioneered the use of abbreviated dialing codes in North America with their award-winning #TAXI (Pound Taxi) service and later in the mobile transportation space with The Ride app. CellWand earned numerous business and innovation awards, including the 2010 Canada's Top 10 Competition for Technology, recognition as one of Canada's Hottest Innovation Companies, and being named one of the top 10 Wireless Companies to Watch by IDC. LinkedIn: https://www.linkedin.com/in/nick-quain/ Erin Kelly Erin Kelly is co-founder and CEO of askpolly.ai, the venture-backed AI company that has cracked the code for predicting human reaction to a future scenario. askpolly has successfully predicted the outcome of over 30 elections and referendums, assisted with frundraising, forecast disease spread and helped hundreds of executives hone their messages through very difficult PR situations. LinkedIn: https://www.linkedin.com/in/erinottawa/ askpolly: https://www.askpolly.ai Jonathan Lowenhar Jonathan Lowenhar is Founder & Managing Partner at Enjoy The Work. Founded in 2015, Enjoy The Work is a San Francisco-based startup advisory firm that helps founders transform into master operators and become great CEOs. Enjoy The Work has supported more than 125 startups, representing more than $13B in combined market value. Among their global client list are notable success stories such as Tipalti, Paper.co, inDinero, RealtyMogul and Honeybook. LinkedIn: https://www.linkedin.com/in/jlowenhar/ Enjoy The Work: https://enjoythework.com Andrew Holmes Andrew Holmes is Founder of Sleep Efficiency Inc. Before founding Sleep Efficiency, Andrew served as Senior of Cardiopulmonary labs at the Queensway Carleton Hospital in Ottawa, where he led the team responsible for a full-service out-patient cardiopulmonary department and sleep clinic. Andrew is routinely featured as the sleep subject matter expert on CTV News and CBC's The National, offering insights into the critical role of sleep health. LinkedIn: https://www.linkedin.com/in/andrew-holmes-rpsgt-49961951/ Sleep Efficiency: https://www.sleepefficiency.ca

Today's read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I'm going to read through each of the strategies, share some examples that Lenny provides, and provide some of my own thoughts on early growth. Original essay: https://www.lennysnewsletter.com/p/consumer-business-find-first-users — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex's Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve Fretzin and Seth Price discuss:Challenges of marketing and business development for lawyers and law firmsStrategic differences between B2B and B2C legal marketingImportance of content creation and personal branding in legal marketingLessons from entrepreneurial growth and mistakes in legal and digital ventures Key Takeaways:Lawyers in B2B markets should avoid SEO as a first strategy and instead build relationships through networking, targeted events, or personalized outreach.Creating consistent, niche-specific content on LinkedIn is a powerful yet underutilized strategy for establishing authority in legal fields.Delegating legal versus business responsibilities within a firm can allow for more focused and scalable growth, as seen in the speaker's dual-leadership model.Trying to network with senior lawyers often yields less return than building long-term relationships with peers who grow into referral sources over time. "If you create great content over time... you may not get a ton of interaction, but the people that are interested are going to find it, and you're going to be that guy." —  Seth Price Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Seth Price: Seth Price is a seasoned marketing and branding expert with over two decades of experience in digital marketing. He has consulted for more than 300 companies, including 19 of the Fortune 500, and has helped build four multimillion-dollar companies from the ground up. As VP of Marketing at Placester, he has guided tens of thousands of real estate professionals through social media and content strategies, and he also founded the Real Estate Marketing Academy, which reaches over 75,000 marketers monthly. A recognized thought leader, Seth is a frequent keynote speaker and contributor to outlets like Entrepreneur, Forbes, and REALTOR.com. He is also the author of The Road to Recognition, a go-to guide for building personal brands in the digital age. Connect with Seth Price:  Website: https://pricebenowitz.com/Book: The Road to Recognition: https://www.amazon.com/Road-Recognition-Z-Accelerating-Professional/dp/1940858364LinkedIn: https://www.linkedin.com/in/sethpriceConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Applauded as a seasoned marketer who focuses on what matters for companies: their brand, strategy, growth, and ultimately ROI, Angelo Ponzi has been a valuable asset to various businesses on a global and national scale. Angelo's experience spans from start-ups to mature companies and their services and products in all stages of their lifecycle, from inception to implementation. He's worked with B2B, B2C, and DTC brands, from semiconductors, manufacturing, and SaaS solutions to apparel, retail, and food/beverage, including ice cream. Angelo's senior-level experience in sales, marketing, branding, strategic planning, and market research is coupled with being a collaborative, detail-oriented, and holistic strategic thinker who puts his client's needs first and believes strongly in using market research to better understand the market dynamics in which a client competes. He thinks outside the box and creates whole new ways of thinking. An exceptional marketer and brand expert, he is dedicated, ethical, and devoted to delivering a successful outcome for every client. Angelo's "superpower" in delivering success is his grasp of market research and using the insights it yields to develop successful strategies and plans. He is comprehensive in everything he does and has had years of management and on-the-ground experience in all aspects of marketing. When not at work, Angelo enjoys hiking, golf, traveling, and many other activities with his wife and three grown children. He is also a musician and has played in bands since he was young. He even played with 80's rockers Eddie Money, Mike Reno of Loverboy, and Alex Ligertwood of Santana. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

What happens when 10 award-winning podcasters take over the Fabulous Over 50 mic? You get the Fabulous Over 50 Podcast Awards Marathon—a special series featuring standout episodes from 10 of our official 50 Over 50 Podcast Award winners. These creators represent a diverse range of voices, topics, and styles, all proving that impact only gets better with age. Each episode offers a fresh perspective, powerful insights, and a taste of what makes this community of experienced podcasters so unforgettable. Whether you're looking for inspiration, information, or pure entertainment, this marathon is your invitation to celebrate wisdom, creativity, and the unstoppable energy of life after 50.    And leading us off is Gary Marra!! In this solo episode, Gary Marra reflects on his journey in podcasting, the importance of client experience, and the distinction between transactional and relationship-based business models. He emphasizes the need for businesses to manage relationships effectively, regardless of whether they operate in B2B or B2C spaces. The episode also touches on the implications of AI in customer interactions and the importance of maintaining a human touch in business. He also discusses how and why he created his engaging podcast segments, "Does it Hold Water" and "Chip Shots" as well as introducing a new solo segment: 'Wow or No Wow,'. The episode features a comparison of the Urban Grape's innovative approach to wine retail against the disorganized shoe shopping experience at Dick's Sporting Goods, showcasing the significance of customer service in business success. Podcast Link:  https://marracxhub.com/podcasts/ Episode Link:  https://player.captivate.fm/episode/d0381e0f-570d-4830-8ee9-a62ea6d279fb Website Link: https://marracxhub.com/ Videos: https://youtube.com/@yourcustomeryoursuccesspodcast?si=SXmCtddadKdFWQAG Instagram: https://www.instagram.com/yourcustomeryoursuccess Thank you for joining usd today! I'm having a blast creating Fabulous Over 50 & it would be an honor to have you share it with someone who would enjoy it. Thank you! Want more? Go to the website and you'll find many ways to live your best life over 50! I'd love to hear what you think about this episode, and what you'd like to hear about in the future. Send me a message HERE. Have a blessed week, Jen Want to connect? You can find me in the following places: JenHardy.net Facebook Instagram LinkedIn  

Navigating the Franchise Landscape in 2025: Expert Insights from Ryan GasawayIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Ryan Gasaway, Founder of The Franchise Blueprint. Ryan shares his wealth of experience in franchising and discusses the evolving franchise landscape in 2025, offering expert advice on choosing the right franchise, managing your investment, and navigating key trends shaping the industry. The episode provides actionable insights for entrepreneurs and aspiring franchise owners who want to succeed in today's fast-changing market.Key Trends Shaping Franchising in 2025Ryan Gasaway dives into the key trends that are influencing the franchise landscape in 2025, with a particular focus on the rise of home-based businesses. As remote work becomes more entrenched, home-based franchises—both business-to-business (B2B) and business-to-consumer (B2C)—are gaining popularity. One of the most compelling reasons for this growth is the lower startup costs associated with these businesses. Without the need for expensive retail space or large staff, entrepreneurs can establish profitable operations that offer work-life balance and scalability.Another trend discussed is the booming health and wellness sector, which has seen explosive growth over the past few years. With over 700 franchise brands in this space, the demand for fitness centers, healthy food franchises, and wellness coaching is high. Ryan emphasizes that brand differentiation is crucial in this crowded space, urging potential franchisees to research competition and choose franchises that align with their values and vision for long-term success. He also highlights how corporate professionals are increasingly transitioning to franchising, driven by a desire for more control over their work life and the opportunity to invest in a system that supports them through training and operational guidance.For those exploring franchise ownership, understanding these key trends and how they intersect with personal goals is vital for making informed decisions. Ryan advises aspiring franchisees to assess their skills and motivations before choosing a franchise and to thoroughly evaluate the brand's support systems and values alignment to ensure a good fit.About Ryan GasawayRyan Gasaway is the Founder of The Franchise Blueprint, a consulting firm dedicated to helping aspiring franchise owners navigate the complexities of the franchise landscape. With years of experience in the industry, Ryan provides tailored advice to individuals looking to invest in a franchise that suits their skills and long-term business goals.About The Franchise BlueprintThe Franchise Blueprint is a consulting firm focused on guiding entrepreneurs through the process of franchise ownership. The firm offers expert advice on selecting the right franchise, understanding franchise systems, and overcoming challenges in the ownership journey. With a focus on personalized, pressure-free guidance, The Franchise Blueprint empowers clients to make informed decisions about their business ventures.Links Mentioned in This EpisodeThe Franchise Blueprint WebsiteRyan Gasaway on LinkedInKey Episode HighlightsThe Rise of Home-Based...

Zach sits down again with entrepreneur, B2C expert, speaker, influencer, and a bunch of other dope things, Nicaila Matthews Okome, to talk about the state of work. Learn more about Nicalia https://www.linkedin.com/in/nicailamatthewsokome/ ⁠Check out our merch⁠⁠! https://living-corporate-shop.fourthwall.com/ Learn more about ⁠⁠Living Corporate's offerings and services⁠⁠. https://www.living-corporate.com/about ⁠⁠Join our Patreon⁠⁠! https://www.patreon.com/livingcorporate