Sale of goods and services from individuals or businesses to the end-user
Ever thought about text message marketing for your law firm? This episode takes you into the heart of this powerful communication tool with our guest, Alex Levin, Co-Founder and CEO of Regal.io. Alex is an expert in B2C technology and he shares enlightening insights into how law firms can leverage text message marketing to foster meaningful customer relationships.In this episode, we cover key strategies for gaining contact permissions and customizing messages with data. We also delve into the critical role of AI bots in maintaining customer engagement. We also discuss the don'ts like why cold-calling or cold-texting can backfire and the importance of respecting customer contact boundaries. With Alex's expertise, you'll discover how to successfully navigate the complexities of SMS marketing and build trust with your clients.Learn more about how Regal can help by visiting www.regal.ioFollow Spotlight Branding for more!Facebook: www.facebook.com/spotlightbrandingTwitter: @spotlightlawyerInstagram: @spotlightlawyerTikTok: @spotlight.mediaVisit www.spotlightinsider.com for additional content to help your firm grow!
Angelica Prather, Income Strategist | Pricing Specialist who was awarded Passion Vista's 2021 Global Icon Business Woman is the Co-Founder of Prathers Consulting Agency. Which is dedicated to supporting B2B and B2C leader to new heights, propelling their businesses into the strategic zones of Positioning, Pricing, and Profit. Angelica signature coaching program Charge Your Worth Academy gained her a nomination 2023 NAHA Educator of the Year. Under her leadership, Charge Your Worth Academy™ has guided many ambitious industry leaders, and entrepreneurs to achieve 6 figure CEOs and the path to earning 7 figures, to increase their income by giving them key income strategies to achieve financial freedom. Angelica Prather is also the host of video podcast "The Angelica Prather Show. proud wife and mother Connect with Angelica: Website: Angelica Prather Your Pricing Specialist LinkedIn: https://www.linkedin.com/in/angelica-prather FB: https://www.facebook.com/CoachAngelicaP Gift from James: Earn Your First $500/mo. of Passive Income in 5 Simple Steps (profityourknowledge.com)
Vijay Pravin is the Founder & CEO of bitsCrunch, a Blockchain Analytics and Forensics company focusing on securing the NFT ecosystem. Living in Munich, Germany for the last 10 years, and originally from India. To date, Vijay has helped raise 6.5M USD from prominent Web3 VCs like Coinbase Ventures, Animoca Brands, Chainlink, Polygon, Crypto.com Capital, Gate.io labs, Hashkey Capital, Borderless Capital, and a few others. bitsCrunch tackles wash trades in the NFT space, provides price estimation of NFTs via Chainlink's oracle, and helps brands protect their IP. They work with Mastercard, CoinTelegraph & a few partners on the B2B side. They launched our B2C product: www.UnleashNFTs.com recently, a one-stop place for NFT insights and forensics. They are live across ETH, Polygon, BNB Chain, and AVAX - started indexing Solana. Previous Work Experience: Siemens, Volkswagen in Germany Education: Masters-Graduate in Electrical Engineering from the Technical University of Munich. TEDx Speaker - the first Indian to be invited for a TEDx talk in Germany below 30 Awarded as ‘Top 40 Data Scientists under 40' in India Nominated as ‘20+ Inspiring Data Scientists to follow on LinkedIn in 2020' by AI Time Journal from the United States LinkedIn: https://www.linkedin.com/in/vijaypravin Twitter: https://twitter.com/VijayPravinM To learn more about Aigora, please visit www.aigora.com
Tyler Murdock, owner of Aligned Profit, talks with Gary about the difference between B2C and B2B, why dentists should care, and why great marketing starts with an attitude of service. Connect with our Guest: Website: https://www.alignedprofit.com/
Con Jaime Bosch, hablamos de producto digital B2C, es decir, una de esas aplicaciones que los usuarios se bajan y que es necesario que paguen por features adicionales como modelo de negocio. Como nos cuenta nuestro invitado, tener un producto excelente no basta, por lo que en este caso han sido 9 años de altos y bajos, noches sin dormir y dinero que se acaba hasta que finalmente esta aplicación de modificación de voces para interacciones sociales despega como la espuma. En este episodio, visiones muy potentes sobre las montaña rusa del emprendimiento, cómo afortarla y especialmente lo que hace que no te des por vencido. Este episodio también está dipsonible en formato video (primero para Outliers), te dejo el enlace en las notas al podcast. Puedes ver este episodio en Video / Youtube: https://youtu.be/i1uNoo_9o60 Sigue el perfil de Linkedin del podcast para novedades: https://www.linkedin.com/company/outlierspodcast/? Escucha Problem Solving, el podcast de consultoría de Outliers: https://open.spotify.com/show/4N02LXWe32Ju0xXOwaB4m4?si=ab6bdad5958f4832 Créditos Musicales - Jahzzar: https://freemusicarchive.org/music/Jahzzar
Sarah Saffari is an entrepreneur and business leader who runs a boutique influencer marketing agency called InfluencerNexus. She specialized in matchmaking between brands and influencers. InfluencerNexus helps B2C brands drive awareness, engagement, and conversions through cohesive influencer marketing campaigns across many channels. Before InfluencerNexus, Sarah founded and built a business consultancy that helped millennials & Gen Z audiences scale their personal brands and businesses through social, paid media, and influencer marketing. She partnered with the biggest organizations in the space like ACE, BCRPA, NASM, and others. And the influencer campaigns outperform paid advertising by 400% to start. Are you a brand and wants to increase your market share? Listen to the latest episode of The Results Engine Podcast, where Sarah will provide insights about the right way to do influencer marketing. You can also listen to the first interview Mike had with Sarah Saffari TRE 234 - Sarah Saffari - From Gym Owner To Digital Nomad Business Coach Apple Podcasts Spotify Connect with Sarah Saffari Instagram Linkedin Facebook Influencer Nexus Connect with Mike Szczesniak Instagram LinkedIn YouTube
This week Ivy Slater, host of Her Success Story, chats with her guest, Brenda Jacobsen. The two talk about her intriguing path to STS Capital, the business of paying homage to businesses built, and how STS learns a business and translates what's uniquely valuable about that enterprise to potential buyers, essentially maximizing the return. In this episode, we discuss: Where Brenda's journey started, and how she found her way to STS Capital What challenges and opportunities she had in her early M&A years, and how it propelled her passion forward The transaction that taught her sell herself out of a job and into unknown opportunity Who helped her to “lighten the path”, and how the next steps fell into place only two weeks later How she learned to build and manage an early stage board What attributes make STS Capital so different, and how they are paying homage to businesses they work with How they pull out what's uniquely valuable about an enterprise to potential buyers Her beautiful discovery in the perspective change of family business, not as a means to continue the business into the next generation, but to enable the next generation to do something that they are passionate about Her advice to the founder in starting something new, and in planning an exit Brenda Jacobsen is an experienced advisor to CEOs preparing for exit or first-time capital infusion. Brenda's M&A experience spans due diligence, buy-side, sell-side, merger, and divestiture. Brenda has helped operators achieve high growth ranging from $50M-$200M and navigate disruption through cultural evolution with a focus on human capital development and wellbeing. Brenda joined Mindful Communications as President after she led the merger of her former company – Life Cross Training, Inc. – with The Foundation for a Mindful Society to diversify the audience and build shareholder value. Before Mindful, Brenda was recruited to Life Cross Training (Life XT) as the company's first Chief Executive Officer. Brenda pivoted the company's strategic position from a B2C to a B2B model and focused its products on its unique positioning in the corporate wellness benefits space. Brenda led the seed funding, created a revenue share partnership with the company's largest client to fund the build of a mobile application for coaching deployment, and introduced financial discipline and rigor. As the leading member of the Life XT Board of Directors, Brenda assembled and formalized a board that included independent board members. Before her tenure at Life XT, Brenda served as the CEO of Lakeside Occupational Medical Centers (LOMC). She led with a bold approach to maximizing revenue despite a tightly regulated reimbursement structure, introduced culture- changing incentives, and challenged the traditional physician staffing model to leverage nurse practitioners' and physician assistant's scope of practice. In her role as CEO of LOMC, Brenda built the largest privately-owned group of occupational medical clinics in the U.S. Brenda scaled the practice to record revenues and profits, strengthening the balance sheet and producing best-in-class EBITDA margins and YoY gains. After maximizing growth through strategic acquisitions, Brenda brokered the sale of LOMC to U.S. HealthWorks, one of two national competitors bidding on LOMC. The sale included favorable terms for the family business owners. She remained with U.S. Healthworks for one year following the sale to provide continuity for employees and clients and to ensure a successful transition. Brenda currently serves on the International Board of Directors for Young Presidents Organization (YPO). She is a Hesse Partners facilitator and a certified Conscious Leadership Group Coach. Brenda holds an MBA from the University of South Florida, a BA from the University of Florida, and is a licensed Certified Public Accountant in the State of Illinois. Brenda is currently based in Chicago. Website: https://stscapital.com/brenda-jacobsen/ LinkedIn: https://www.linkedin.com/company/stscapitalpartners YouTube: https://www.youtube.com/channel/UCxrqnrQp3l7nLvz4mc-ja7A
This is a first! This episode is one of two interviews that we recorded live at Startup Boston Week at Suffolk University which was a ton of fun and maybe it is something that I should do more often. Material Impact is a deep tech VC firm that was founded by Carmichael Roberts and Adam Sharkaway. The firm is investing in companies that are powered by material science that solve enduring, large-scale, real-world problems. They are full lifecycle investors and work from the earliest stages of companies. In this episode of our podcast, we cover: * Elyse's background story including how she made the transition to marketing and her role at high growth startups like MC10 and Lose It! * The importance of understanding your customer and the difference between B2B versus B2C marketing. * All the details about Material Impact in terms of the types of companies they invest in and how they support their portfolio companies. * A deep conversation about Gen Phoenix, a portfolio company where Elyse is their interim CMO, that rescues leather offcuts destined for landfill and regenerates them into a premium, durable leather material coveted by the world's most iconic brands in the fashion industry. * Advice on getting media attention for your startup. * And so much more.
Caroline Cotto is the Co-Founder & Chief Operating Officer of Renewal Mill, a venture-backed startup creating a new circular economy of food by upcycling the byproducts of food manufacturing into ingredients. A food marketing and nutrition specialist, Caroline has experience at the UN World Food Programme in Cambodia, the White House (for Michelle Obama's Let's Move! initiative), Techstars Farm to Fork Accelerator, and HubSpot, where she ran the women's diversity program globally. Caroline grew up in food, working for her family's ice cream business in the town of Sandwich, MA. Caroline serves as the Board President of the Upcycled Food Association, and formerly served as a Fulbright Fellow in Taiwan.In This Conversation We Discuss: (50 Characters)[00:00] Intro[01:00] What is Renewal Mill?[01:41] Validating the idea for Renewal Mill[03:06] Renewal Mill's first product[04:32] Workarounds of introducing a new product[05:04] Renewal Mill's ideation process and timeline [05:43] How Renewal Mill entered the Ecommerce space[06:15] Driving awareness for upcycled food[06:58] Renewal Mill's B2B go-to market strategy[07:50] Considering B2C to generate short-term revenue[12:59] Challenges of being a new B2C business[13:40] Two ways Renewal Mill overcame the challenges[14:17] Driving traffic to their website through partnerships[14:59] Partnerships are both a win and a challenge[15:38] Finding ways to stand out from other brands[16:00] Brand advocacies vs what consumers actually care about[16:28] Tailor brand messages to appeal to customers[16:57] Leveraging upcycling as their Unique Selling Point[17:31] The power of interviewing your customers[18:12] Know where customers live online and offline[18:45] Staying in traditional retail for impulse buyers[19:21] Limited offers to reel in loyal customers[20:00] Where to support Renewal MillResources:Subscribe to Honest Ecommerce on YoutubeUpcycled, crave-worthy, & climate-friendly food renewalmill.comFollow Caroline linkedin.com/in/carolinecotto/Schedule an intro call with one of our experts electriceye.io/connectTake your retail business to the next level today shopify.com/honestSign up for a one-dollar-per-month trial periodSchedule your free consultation with a Sendlane expert sendlane.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!
This episode is a re-upload of a classic, but still highly relevant, podcast episode about how you can design the perfect buyer persona. Enjoy! Whether you're B2B or B2C, the fastest-growing companies in your market will have a really clear idea of who they're selling to and how to position what they sell to resonate with that target customer. This is also one of the main reasons that some products and businesses go viral whilst only half of all startups actually survive their first five years in business. But obviously, we need to understand who our target customer is in the first place. That's where buyer personas come in. Need to create a buyer persona, or refresh one that isn't quite working? Today's video and podcast are for you. Watch the video instead: https://www.youtube.com/watch?v=7juGEBU_uWQ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/242/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Most Branding Doesn't Work. Try This Instead. https://exposureninja.com/podcast/249/ How Brand Positioning Will 10x Your Leads and Sales https://exposureninja.com/podcast/283/ How to Write Copy That Forces People to Buy https://exposureninja.com/podcast/120/
Tina is a marketing executive, certified career coach, entrepreneur and business professional. Tina has been in the people business for over 22 years specializing in B2B and B2C Marketing Communications, connecting consumer trends, research, and brand integrity through integrated marketing communication strategies. Tina has a breadth and depth of strategic marketing and communications through her experience that spans across B2B mechanical equipment, loyalty rewards and B2C food service and hospitality. Tina is particularly effective in opening internal lines of communication and breaking down silos so everyone is working together toward common business goals. Tina‘s ability to engage people through coaching is enhanced by her business experience and as a leader serving on the LIFT Committee founded by Canada‘s largest mechanical services provider, supporting professionals, providing mentorship and coaching across Canada and the US. CONNECT WITH TINA:
This episode of the CFO Playbook features an interview with Ed Lu, Chief Financial Officer at Fandom, a San Francisco-based gaming and entertainment community platform.Ed is a gaming and media tech executive with deep finance, strategy and operational experiences focused on VC and PE-backed Gaming and B2C companies. He holds a Master's in Management Science and Engineering from Stanford University, and a Bachelor's in Economics from UC Berkeley.In this episode, Ed talks about the explosive growth of the gaming industry over the course of the pandemic, the impact that generative AI will have on game development, and the ups and downs of the financial investment side of the sector.--------Guest Quotes:“A lot of these [gaming] companies have had to somewhat bootstrap themselves, right? Or like, on a shoestring budget, get something out, show the metrics that the VCs will understand, ‘Oh, okay, I get it. Here's the D1, here's the D3, D7, D28, here's the monetization, here's the ARPU, whatnot. I can now project it out further.' But they're not getting funding prior, right? And so they've been coming into the game a little later, like sort of post traction.” - Ed Lu--------Topics:01:34 Ed's background06:53 The evolution of monetization in online gaming 15:44 Trials and tribulations of game development20:21 Investment in the gaming sector30:03 Downsides of VC investing40:12 Managing employee retention as a CFO49:24 Reflecting on his career--------Sponsor:This show is brought to you by Soldo, the brighter way to manage business spending and expenses. With Soldo, you can control every expense, track spend in real time, automate financial reporting, and then use those insights to fuel growth. Learn more at Soldo.com--------Links:Connect with Ed on LinkedInConnect with Fran on LinkedInThe CFO Playbook Listener Survey
In this podcast episode, Lauren chats with Cierra and Jordan, experts in Black Friday launching, who share their insights and strategies for online businesses to maximize sales and revenue during this time. They emphasize the importance of getting the offer right and being strategic with exclusive offers that add value without devaluing services. They discuss the advantages of participating in Black Friday, including capitalizing on existing customer interest and boosting sales. They also highlight the long-term impact of Black Friday on businesses, such as boosting confidence and solidifying brand and mission. Cierra and Jordan explain their approach to supporting students during Black Friday launches, providing curriculum, accountability, and mindset support. The host expresses her surprise at the impact of Black Friday on small businesses and thanks the guests for sharing their insights.Find Cierra and Jordyn online: jordynbailey.com robbinscollective.com instagram.com/thejordynbailey instagram.com/sell.with.cierraFind Lauren online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloretoBlack Friday as a Profitable Opportunity [00:01:52] Leveraging Black Friday for Service Providers [00:05:10] Creating Chaos-Free Black Friday Launches [00:08:36] Give yourself plenty of time [00:09:28] Strategic launching for Black Friday [00:10:17] Considerations for Black Friday campaign [00:11:08] The confidence boost and changing the way of doing business [00:17:34] Taking time off during the holidays [00:18:11] Success stories of Amanda and Cassie [00:19:32] The Black Friday launch strategy [00:25:35] The impact of Black Friday on online businesses [00:26:46] Topics Discussed:Black Friday, online businesses, increase sales, revenue, Black Friday experts, launches, insights, strategies, profitable, audience, offers, exclusive offers, value, mini offers, bundle offers, overwhelm, start early, tasks, engage, selling, strategic planning, buyer's experience, B2C businesses, goals, variation, existing product, advantages, attention, interest, boost, financial benefits, long-term impact, confidence boost, sell, market, brand, mission, non-financial advantages, time off, holidays, success stories, students, unique, curriculum, recommendations, group meetings, accountability, questions, troubleshoot, mindset support, imposter syndrome, doubts, launching, support, small businesses, Instagram handles, website, Black Friday boot camp, support system
On the podcast: The B2B opportunity for B2C apps, the App Store alone being bigger than most Fortune 500 companies, and which current or future company will build the Berkshire Hathaway of consumer subscriptions.Top Takeaways
Nick Gausling, Fractional Executive, Business Consultant at Romy Group who optimizes specialty B2C companies. Shares with us: Is Brick & Mortar still relevant in today´s digital-first retail? wwww.nickgausling.com www.linkedin.com/in/nick-gausling
298 You Have To Take Care of Yourself In Order To Be Your Best Everything we do, whether it be work, caring for our families, or even going for a morning walk, all starts with ourselves and in today's work culture of burning the candle at both ends, it can be easy to forget that we need to take breaks and prioritize our well being in order to do our best in everything we do. Hopefully by doing so we can model a behavior that others can follow and make a change for the better. In this episode Sarah Elkins and Mandy Hoskinson discuss the importance of self care in today's day and how others will follow by example, especially when it comes to creating a healthy and thriving environment. Highlights You have to learn about others and actively listen to them to learn about them and shift your perspective into belonging. Surrounding yourself with the things you want to incorporate into your life. Choosing your battles and taking the breaks that will help you do what you do better. Everything you do starts with you, so take care of yourself. Take a break. Quotes “Competition makes life expensive, it makes social interactions kind of strange, and I was reflecting on how I could incorporate slowness in my life and I think that comes from being in places where people are more sane and more kind because they have chosen a life where they're not overwhelmed all the time.” “You can still choose that busy life anywhere and you can still choose a peaceful life anywhere, but if your environment encourages it and your community encourages it that can really help.” “You find your people anywhere if you look for them and stay open.” Dear Listeners it is now your turn, When you think about the work you do whether you work as an internal innovator, or as an entrepreneur, maybe you have a side hustle, what will you do with the information you just heard? Will you learn to take those breaks, will you choose to be that person that models the behavior that you want to see in the people around you, will you bring your best self by choosing to be that model and live the way that you know is going to benefit you and everyone around you. And, as always, thank you for listening. About Mandy Mandy Hoskinson is a marketing agency founder, community leader, and creative person. Her award-winning agency, Zolay (@zolaystudio) works with clients spanning B2B, B2C, SAAS, government and creative industries. This social impact-focused agency also gives away 20% of its work away pro-bono (WIP). Mandy is also the President of the Social Media Club of Los Angeles. You can find her most places as @mediamandy. Be sure to check out Mandy's LinkedIn and Instagram, as well as her website Mandy Hoskinson, Zolay Studio and Zolay Studio Instagram! About Sarah "Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision." In my work with coaching clients, I guide people to improve their communication using storytelling as the foundation of our work together. What I've realized over years of coaching and podcasting is that the majority of people don't realize the impact of the stories they share - on their internal messages, and on the people they're sharing them with. My work with leaders and people who aspire to be leaders follows a similar path to the interviews on my podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home. The audiobook, Your Stories Don't Define You, How You Tell Them Will is now available! Included with your purchase are two bonus tracks, songs recorded by Sarah's band, Spare Change, in her living room in Montana. Be sure to check out the Job Interview Storytelling Course as well to make sure you nail that next interview!
In today's episode of the Leaders of Tomorrow podcast, Chris Thomson interviews Marc Langelier, one of our remarkable alumni who has had an incredible journey in the business world. During this insightful discussion, Marc shares his experiences and lessons learned, including how his business was enormously impacted by the pandemic. Marc, a successful Orangetheory franchisee, owns three studios and took over two during the challenging times of the pandemic when others were walking away from their businesses. He discusses what makes Orangetheory a spectacular franchise and workout program, emphasizing its science-backed and technology-driven approach to fitness. You will find out about Marc's transition from working at M&H, a family business, to venturing into the fitness industry. He talks about the challenges and differences he faced in B2B sales compared to the B2C model. Marc shares his experiences during the pandemic, highlighting the resilience and adaptability of his team as they navigated through the uncertainties. Despite the ups and downs, Marc's passion for fitness and entrepreneurship kept him going. Listeners will gain valuable insights into the fitness industry's current landscape and the challenges it faces. Marc discusses the importance of building a supportive and results-oriented fitness community and his commitment to helping people achieve their fitness goals. As Marc reflects on his journey, he emphasizes the significance of consistency, passion, and leadership in business. He encourages aspiring leaders to take risks, inspire others, and never give up on their dreams. Tune in to this episode for a deep dive into Marc Langelier's inspiring journey, filled with valuable lessons and insights into the world of fitness and entrepreneurship. What You Will Learn In This Show: Marc's journey from working in a family business to owning fitness studios The impact of the pandemic on the fitness industry What sets Orangetheory apart from other fitness franchises The challenges of B2B sales and the transition to B2C Strategies for surviving and thriving in challenging times The role of passion, consistency, and leadership in business Marc's vision for the future of his fitness studios and his commitment to helping others achieve their fitness goals And so much more… Resources: Student Works 061 | Marc Langelier | The Importance of People Skills for Success in Business
The Kula Ring is back! This week we have the distinct pleasure of talking with Floyd Blaikie. Floyd is the Director of Strategy here at Kula Partners. She has been working on literally writing the playbook on Google Ads recently and we took this opportunity to sit down with her and pick her brain on the nuance of this ubiquitous medium. We cover some of the pitfalls that B2B Manufacturers face in a PPC system that is biased toward B2C with shorter sales cycles than most manufacturers are accustomed to. You are going to want a notebook for this one.
Kathryn Bleeker is the Director of Marketing for Ziggi's Coffee. With over a decade of experience working with a variety of B2C and nonprofit teams in-house, with an agency and as a freelancer, she has built expertise as a strategic marketing and communications leader within the industry. Kathryn is passionate about storytelling and reaching key stakeholders in new and innovative ways, and specialize in developing and executing integrated marketing and communications initiatives that not only aim to achieve, but also elevate, brand and business goals. As part of her desire to see the big picture and understand the best way to reach people, she has also gained experience in aspects of team management, public relations, and digital marketing, including social media management. Kathryn believes in the importance of personal and professional growth and thrive on advocating for others to feel empowered through collaborative teamwork, mentorship, and the occasional insight from leaders she admires.
Marketing a B2C business can be really challenging. Not only do you need to cut through competitor noise, but you also need to battle for attention with every other business trying to get into the wallet of your ideal customer. But, it's by no means impossible. Not if you have the right strategies and tools. This is precisely where this week's podcast comes in. Tim explores how you can promote your B2C business in 2024 and beyond. You're sure to learn something new. Watch this as a video instead: https://www.youtube.com/watch?v=r3ptxn2rI_M 10 Best B2C Marketing Strategies: https://exposureninja.com/blog/best-b2c-marketing-strategies/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/ How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/
When designing, building, redesigning and growing a business, people often ignore the basics of market positioning by not understand who they are actually serving. Today's episode focuses on: Why is your client avatar a tripping stone or stepping stone? What is a client avatar? A client avatar is a ficticious character representing our ideal client. By profiling this person's life and business habbits, we get a better understanding of what drives this person to say yes or no to our offer. This avatar profile is not only helpful for face to face sales situations but also for online marketing and funnels. We use a client avatar for B2C and B2B situations. In a B2B avatar we need to understand the mindset of the buyer. This mindset is affected by the local attitude towards new sellers and new products. Some regions are very welcoming while others immediately think you are a risk to their own career, if they buy from you. In contrast to a B2C buyer, a B2B client might be making a 6 figure buying decision which might be questioned by the head of finance or the CEO. A B2C client might only have to justify their purchase with their spouse or someone they are borrowing the remaining amount needed to pay for the product. Hence, people have different voices in their head that are interfering with your communication. Take the time to silence these voices, so that you not only get them to buy but also avoid buyer's remorse. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition
Jonathon McKay, Sarah Ahern, and Joe Lynch discuss how exceptional companies grow. Jonathon and Sarah are partners in PATH, a supply chain market research and business management firm that helps businesses understand their customers, employees, and the market better to drive long-term growth. About Jonathon McKay Jonathon McKay is a highly experienced partner at PATH specializing in exceptional growth strategies for the supply chain industry. With over 15 years of expertise, Jonathon leverages customer insights, market trends, and employee engagement to drive success. Focused on logistics, manufacturing, and distribution channel strategies, Jonathon helps organizations make confident decisions for bold growth. Key areas of emphasis include customer loyalty, employee engagement, differentiation, and profitability. Jonathon is not only a strategist but also a dynamic facilitator, conducting nationwide workshops on employee engagement, customer loyalty, leadership development, and growth metrics. These workshops provide practical insights for organizational success. As a Net Promoter Score Associate and Certified Innovative Leadership Coach, Jonathon is committed to delivering exceptional customer experiences and guiding leaders on growth journeys. With a Bachelor's in Economics, he analyzes economic trends effectively. About Sarah Ahern Sarah Ahern is a trailblazing female leader and mentor in data and business management, a 4x entrepreneur with a social impact focus, and a builder in the woman-owned business community and beyond. Sarah is an Owner and Partner at PATH, a research and growth strategy with a four-decade history dedicated to supply chain organizations. Her unique approach to research and strategy is based on a decade-long career launching successful B2B and B2C programs and products across North America. She has helped major corporations, nonprofits, startups and more build human-focused experiences by using the power of research to transform the way businesses understand their customers and employees – and improve their bottom line and outperform the market. Her expertise is in new product/market strategies, customer and employee experience, and change management. Sarah is a 40 Under 40 recipient, a certified Innovative Leadership Coach, and an active board member in the Ohio community. About PATH (People are the How) PATH is a 40-year-old supply chain market research and business management firm that helps businesses understand their customers, employees, and the market better to drive long-term growth and customer loyalty. PATH uses data to turn down the noise and bring the voice of customers to life, so businesses can make confident decisions that will help them outperform the market. PATH is committed to helping businesses succeed in the ever-changing supply chain landscape. With their deep expertise and proven track record, PATH is the partner businesses can trust to help them make the right decisions for their future. PATH offers a variety of services, including: Customer benchmarking: PATH helps businesses build the capability to understand their customers' needs, wants, and pain points better than anyone else can. New product and new market validation: PATH validates whether customers want a business's new products or services before they are launched, so businesses can be confident that their investments will drive growth. National voice of the customer programs: PATH collects feedback from thousands of customers across the country for large organizations, using those insights to ensure businesses maintain and grow their market share. Employee engagement, market research, strategic planning, and more. Key Takeaways: How Exceptional Companies Grow PATH is a 40-year-old supply chain market research and business management firm. They help businesses understand their customers, employees, and the market better to drive long-term growth and customer loyalty. PATH uses data to turn down the noise and bring the voice of customers to life, so businesses can make confident decisions that will help them outperform the market. PATH offers a variety of services, including: customer benchmarking, new product and new market validation, voice of the customer programs, employee engagement, market research, and strategic planning How Exceptional Companies Grow: Focus on people first and foremost. Note: PATH stands for “People are the How.” Develop a competitive advantage mindset. Determine what game you're playing in the market – price/commodity vs customer experience. Use data to know who their best customers are and what they want - exceptional companies don't guess. Learn More About How Exceptional Companies Grow Jonathon on LinkedIn Sarah on LinkedIn PATH website PATH Blog PATH Case Studies How to lose a customer in 5 easy steps Episode Sponsor: Wreaths Across America Wreaths Across America Radio - Wreaths Across America Episode Sponsor: Greenscreens.ai Greenscreens.ai's dynamic pricing infrastructure built to grow and protect margins. The Greenscreens.ai solution combines aggregated market data and customer data with advanced machine learning techniques to deliver short-term predictive freight market pricing specific to a company's individual buy and sell behavior. The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube
Description: In this enlightening episode, we sit down with Nick Gausling, a seasoned fractional executive and business consultant with a rich background in optimizing B2C companies for greater bottom-line impact. Nick brings a wealth of knowledge from his extensive experience in the specialty consumer goods sector, sharing insights that are grounded in realism and practicality. Episode Highlights: The Relevance of Brick & Mortar: In a digital-first retail environment, is there still room for brick-and-mortar stores? Nick shares his expert perspective on how physical stores can adapt and thrive in today's market landscape. Embracing Omnichannel: Transitioning from a single-channel to an omnichannel approach can be a daunting task. Nick breaks down the roadblocks companies might face and offers actionable advice on how to overcome them to reach customers wherever they are. Leveraging Cutting-Edge Technology: From generative AI to Web3, the technological landscape is ever-evolving. Nick delves into how business leaders can leverage these technologies effectively, discussing the limitations, risks, and advantages that come with them. Building a Resilient Business: Economic downturns are inevitable. Nick shares common mistakes companies make that lead them into trouble during these periods and how to build a business that not only withstands economic turmoil but thrives through it. Marketing in the Modern Age: With a plethora of marketing strategies available, it can be challenging to discern what truly works. Nick sheds light on the marketing tactics that are worth investing in and those that are just fluff. Preparing for Exit: Every business leader should have an exit strategy. Nick discusses how to build a business that is salable, ensuring a smooth and profitable exit when the time comes. Join us as we explore these critical topics and more. Whether you're a business leader looking to stay ahead of the curve or an entrepreneur gearing up for your next venture, this episode is packed with invaluable insights that can guide you to success. Don't miss this episode full of actionable insights and expert advice. Tune in now! To connect with Nick, visit his website: https://www.nickgausling.com/ Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow the podcast on Spotify: https://podcasters.spotify.com/pod/show/christopher-loo Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2023
Is your door looking a little sad and you think your only option is to replace it? I just learned that there are specialists who will take your door away and bring it back looking like new. How did I not know this? Amy Baglan joined me this week to discuss her work at Door Renew Denver. We discussed door care, door refurbishment, working in this industry and the process. About our guestAs a 4x CEO, Amy Baglan has built multiple companies dedicated to connection and relationships over the past 20 years, raised over $10M in venture funding, and built an award-winning company culture. Two of her companies were acquired and continue to serve the world to this day. And more importantly, she has helped over 1 million people meet, connect, and deepen relationships of all types. After 20 years in high-growth startups (B2C and B2B), 10 years as CEO, mentor, and group facilitator, she is now a dedicated leadership coach to startup CEOs and teams. Amy also owns a fast-growing franchise in the home services industry: Door Renew. Amy Baglan, along with Matt Holzmann, are the local owners of Door Renew Denver – a high-end door restoration franchise focused on growing the value of a home for the fraction of the cost.Thanks so much for being with us this week. Please see the episode enhancement for this and other episodes at talkinghomerenovations.comDo you have feedback you would like to share? Would you like to be a guest on the podcast? Email me at firstname.lastname@example.orgIf you enjoyed this episode, please share it with your friendsDon't forget to subscribe to the show and get automatic updates every Wednesday morning with the latest episode of Talking Home Renovations with the House Maven. Click here to get the episode enhancements sent directly to your inbox every week.Reviews and ratings help my show gain traction and credibility. Please leave a review here- https://podcasts.apple.com/us/podcast/talking-home-renovations-with-the-house-maven/id1481716218Follow me on instagram: @talkinghomerenovationsJoin me on Facebook: Talking Home RenovationsTalking Home Renovations with the House Maven is part of Gabl Media, the largest, most engaged AEC network on the planet. Visit www.Gablmedia.com for great content. Sign up for the weekly newsletter- I send out the episode enhancements every Wednesday morning, sign up hereMusic at the beginning and end of the episode is The House Maven's Jig, written and performed by Neil Pearlman, www.neilpearlman.comShow Cover Art by Sam White www.samowhite.comThis podcast is a production of dEmios Architects. www.demiosarchitects.com
Our awesome client Hillary-Marie recently made $16,000 worth of sales with an email marketing campaign she implemented from being part of our membership The League. And you know what's even better? She copied and pasted that campaign, ran it again for a different segment of her list, and made another $16,000!Want to find out Hillary-Marie's success story?SOME EPISODE HIGHLIGHTS: (0:18) Join our FREE Facebook Group. (3:45) Check out our sponsor Poster My Wall.(4:25) Who is League member Hillary-Marie?(7:14) When did email marketing become a part of Hillary-Marie's business?(9:55) What did Hillary-Marie's email marketing look like before she joined The League?(13:47) What was the first change Hillary-Marie implemented when she joined The League?(17:59) What results did Hillary-Marie experience in her business?(22:55) What ONE action had the most impact on Hillary-Marie's email marketing?(24:21) What's next for Hillary-Marie and in her business and email marketing?(26:31) Subject line of the week.[podcast_subscribe id="7224"]Who is League member Hillary-Marie?Hillary-Marie (here she is on Instagram) runs a business called iTapOnline - an online tap dance school where she helps teachers and adults around the world unlock the joy of tap dance. Hillary-Marie has a membership that gives people access to all her courses and classes and also runs a certificate 10-week programme for teachers once a year. What Hillary-Marie sells is a super affordable B2C proposition. It can be a hobby for some people, but for the teachers who are enrolling in the certificate programme, their participation often comes from a desire to serve the needs of their students while enjoying their own tap dance journey along the way.Hillary's students are anywhere from absolute beginners to advanced and are often people who don't have access to a local tap class at their speed or level. So Hillary-Marie tapped (see what we did there?) into the opportunity to segment her two audiences (adult students and teachers) and serve them both simultaneously with the same exact offer.When did email marketing become part of Hillary-Marie's business?Hillary-Marie started her membership in 2016, and email marketing was always a part of her journey. From the start, she used email marketing to ask people to buy from her, so she started collecting email addresses straight away. But at that time, she was only reaching out to her audience when she had something free to offer or a product she wanted people to buy. Looking back, Hillary-Marie can see that only getting in touch when she had something to sell wasn't the best approach.About a year ago Hillary-Marie came to a crossroads in her business. As an artist and a dancer, she had always relied on social media quite heavily. But she came to the realisation that she'd either have to 'sell her soul' to social media (and spend all her time on Instagram, TikTok, YouTube, etc.) to churn out as much organic content as possible, or she could invest her time, energy, and money into email marketing instead. And not sell her soul!Thankfully, email marketing is the route that Hillary-Marie decided to take. And she's glad she did because email has given her an opportunity to share stories in a way that feels honest and genuine, rather than just playing the game of the...
It's nice to get paid, but what happens behind the scenes for each payroll cycle is actually very complex. There's a plethora of different tax calculations, remittance, filling, plus the movement of money between companies and employees. Yet, it would probably make sense for lots of companies to offer payroll as an add on service to their existing business. That's where Check comes in. Check is a payroll-as-a-service API that allows companies like Homebase, Bambee, & 7Shifts, an easy way to integrate a payroll product which creates new sources of revenue and the ability to better service the needs of their customers. The company is backed by Stripe, Index Ventures, Bedrock, and Thrive Capital. In this episode of our podcast, we cover: * The difference between building and scaling a B2B versus a B2C business. * Andrew's background story, the difficulty of getting Duke / UNC basketball tickets, and starting his career at Google. * The inspiration behind Oyster, which was like a Netflix for books and how they scaled the company to an exit to Google. * All the details about Check and why this market was so interesting for building another company. * Advice for founders on building a platform of platforms company. * And so much more. This week's episode is sponsored by MarketMuse, a content intelligence platform that sets the standard for content quality. Their AI-powered software enables companies to create predictably better content at scale that increases traffic and engagement, improves productivity, and drives revenue. Get more out of your content with packages starting at $0/month, plus you can get 20% off the MarketMuse Standard plan by using our code "FIZZ20" at checkout. Go to marketmuse.com to get started!
In today's episode of "Beyond A Million", join Brad and Brian on an exciting entrepreneurial journey! Learn how to succeed in business by using your strengths, balancing work and life, and improving continuously. Brian shares smart tips for selling high-ticket products, focusing on happy customers, and shifting from coaching individuals to helping companies with purpose-driven leadership. Discover why matching your company's values with your employees' goals is vital and why being tough and learning from mistakes matter. Stay focused, don't get sidetracked by new opportunities, and make your entrepreneurial dreams come true with these valuable insights! Brian Bosché is the CEO of The Millennial Solution and a former national journalist. He started his first successful company at the age of 26 with a laptop, a phone, and 50 dollars. Brian is an expert on purpose at work and a consultant who helps business leaders and companies (big and small) keep their top talent. He has personally consulted Fortune 500 companies and A-list celebrities and designed strategies for leaders looking to remain on top in this competitive talent market. Brian's clients include some of America's top companies, and he has helped them cut massive losses related to employee churn. HIGHLIGHTS: Nurturing Passion and Strengths Throughout Business Growth Effective Task Delegation for CEOs The Importance of Visionary Leadership Teams Balancing Work and Life While Embracing Continuous Learning Prioritizing Strengths and Making Sacrifices for Success Aligning Company Values with Employee Goals Building Resilience through Learning from Mistakes Personal Growth as an Entrepreneurial Imperative SOCIAL MEDIA Website URL: https://www.brianbosche.com Social Media URL: Brian Bosché's FB
For B2B and B2C companies alike, delivery is becoming a competitive differentiator and a key driver of customer experience. How well do you engage with customers about their deliveries? We explored that question recently with members of our Indago supply chain research community — who are all supply chain and logistics executives from manufacturing, retail, ... Read more The post [Video] How Are Companies Engaging With Customers Around Deliveries In 2023? appeared first on Talking Logistics with Adrian Gonzalez.
On this episode of the Woman Power Zone Podcast Ariel is joined by Darren Jamieson to talk about the power of digital marketing, he has lots of great information, ideas and tools that may surprise you. KEY TAKEAWAYS Digital marketing is the essence of getting leads and sales into your business via the internet. It's selling to people, or gaining trust with people that you haven't necessarily met yet they still trust you and want to buy from you because they've seen you on the internet somewhere and thought you're good, you can do what I need, I want to get in touch with you. With the advent of AI and the dreaded ChatGTP you're going to get a lot of soulless crap out there using all the buzzwords, hooks and structures that you get for content on LinkedIn. Things like: “I've been thinking lately…” then something outlandish, or “something you don't know about me…” It's all structured, it's all templated. The way to do it properly is to get yourself out there, your own personality and character, AI cannot imitate people even though it tries, it cannot be you. It's about attracting your band, your batch, your people, your clan. The sort of people that are going to be with you, the best people to work with , the people you're going to love working with and are going to love working with you. Don't try to appeal to everybody because it's not going to work, you're just going to end up with people that, quite frankly, are idiots that you're not going to want to deal with and are going to be more hassle than it's worth. So, put your own personality and opinions no matter how objectionable and ridiculous they may be to some, to others they're going to hit the nail right on the head and they're the people you're going to want to work with anyway. If your business is B2B LinkedIn is your best starting point and you should be using it not as an online CV, which most people use it for, they see it as an online recruitment platform. Don't list all the jobs you've done and the education you've had because, while that's important, it's not what's going to set you aside from your competitors in the business world. Use it to talk about the wins and successes you've had, the skills you've got, what you've done in business, and always focus on your client – talk about who you've helped and how, don't talk about yourself. If you're B2C a Googe profile is the quickest, easiest and fastest thing to do, and I'm stunned at the number of businesses that don't have one or have one unclaimed or poorly put together. BEST MOMENTS“Some people say you shouldn't have too much personality in your [LinkedIn] posts because “it's not Facebook” and that it should be all business and corporate-y, but they can quite frankly do one. If people don't like you on LinkedIn that's cool, that just means you've pre-qualified them as not your ideal client.”“If you're not annoying people you're not doing enough.”“Twitter or X recently updated the app so that when you log in you no longer see people you follow but people that will be most interesting to you, and they deliberately put in people you disagree with.”“Nobody wins with happiness on social media, it's all about the angst and the disagreement. It does make it a bit of a cess pool, it's not good for your mental health to be on Twitter.” ABOUT THE GUEST TEDx speaker (his talk is "Why is Everything in the World So Strange"), stand-up comedy award winner and co-founder of digital marketing agency Engage Web – Darren Jamieson – has been in the field of online marketing since the last century. Darren helps businesses ranging from start-ups, to global brands, grow and dominate their online space both with his agency's fully managed services and with the coaching & training provided in person, and online.Socials:www.engageweb.club He has a platform with 200 videos on how to do digital marketing. Email sequence, webinar, SEO, run Facebook or Google ads, create funnels. You can subscribe monthly (even just for one month).www.engageweb.co.uk HOST GUESTAriel is a Licensed Massage Therapist, Registered Clinical Hypnotherapist, Reiki Master, Empath and Psychic who has been involved in holistic healing since 1988. She is also an educator, speaker, author and mentor for empaths, spiritual seekers and medical professionals. To reach Ariel, go to www.arielhubbard.com, where you will be able to contact her directly. Please let her know you heard her on the podcast and the assistance you need or question you have.Website: www.arielhubbard.com Podcast: Woman Power Zone on all major platforms LinkedIn: @arielhubbardIG: @arielhubbardFacebook: @HubbardEducationGroupYT: @arielhubbardCH: @arielhubbard Pinterest: https://pin.it/6Z6RozS Pre-order form for Ariel's educational, hilarious and spicy dating book: The Empowered Woman's Guide to Online Dating: Set Your BS Tolerance to Zerohttps://eworder.replynow.ontraport.net/ Access to the Mindset Reset Club: https://mindsetreset.members-only.online/This show was brought to you by Progressive Media
Show Notes:Inventing on Principle Talk: https://youtu.be/PUv66718DII?si=FQgWF4018HGpin7ahttps://youtu.be/PUv66718DII?si=FQgWF4018HGpin7a (0:00) Intro(1:56) Essentialism(6:01) No one is a natural great manager(15:01) The Freedman Doctrine(22:42) Distinction between behavior and core values(26:23) Two sides to any coin(32:31) Choosing who to do business with(38:31) Working remote(44:57) Early days of Webflow(57:07) Looking for silver bullets but finding lead bullets(1:05:57) The YC interview and walking out of Oblivion(1:10:01) Joining YC(1:14:57) From Skype calls to brand ambassadors(1:24:02) Product roadmap and development(1:27:24) Graduation vs churn(1:37:10) Taking your time raising money(1:24:17) Big product market fit(1:44:59) Pros and cons of venture capital(1:52:10) Not a zero sum(1:57:01) B2C versus B2B(2:04:22) Immigrating from Russia(2:11:24) Influence of Pixar(2:15:07) Favorite interview question Mixed and edited: Justin HrabovskyProduced: Rashad AssirExecutive Producer: Josh MachizMusic: Griff Lawson
In this episode, Sean sits down with Stacey Danheiser, founder of Shake Marketing Group. They dive into why Stacey started Shake Marketing Group. They go deeper into her marketing experience in B2B and B2C and how to bridge the sophistication. Stacey gives some great insights on moving from being a marketing specialist to leader - know 3 things, your role, customer, and company. Her tone gives off an astute knowledge on creating great marketing to enhance customer experiences. Stacey gets deep on her love of writing, yoga, and cooking. More About Stacey. https://www.linkedin.com/in/staceydanheiser/
Industrial Talk is onsite at IoT Solutions World Congress and talking to Larry Pang, Head of Business Development at IoTex.io about "Demystifying Blockchain for Trusted IoT." Here are some of the key takeaways from our conversation: Introduction. 0:04 Scott has all the contact information for Larry Pang, IoTex on industrial talk, and encourages listeners to reach out to him for more information. Larry is the company demystifying blockchain. Barcelona Blockchain Conference. 3:34 Barcelona is an amazing city with two conferences going on side-by-side. One of several large conference venues in the city, and the other is custom-built. The iot solutions world congress is at the intersection of blockchain and the internet of things, and people are more interested in blockchain these days. Larry gives his background and what he is doing for blockchain. He was in consulting for five years at Oliver Wyman, a strategy consulting firm. Larry shares his background in the tech industry. The psychology of making large changes to tech stacks, and how blockchain fits into all of this. How blockchain is a way to facilitate trust between people that don't necessarily trust each other today. It's a way for parties to work with each other and give a use case. How to build trust in the supply chain. 10:12 In supply chain, there is always someone at fault for something that goes wrong. People retroactively seek the truth, and blockchain is a very proactive technology. Blockchain is a point solution to areas that lack trust. It can be really enabling factor for removing some of the legal aspects of litigation. Why trust is the biggest challenge of our generation, and how blockchain is a solution that creates trust. Why blockchain is already a good use case for many of the enterprise use cases, and what the next step is on top of it. The concept of a smart contract. 14:57 The concept of a smart contract is a taboo term these days. It's not just smart, but it's also open source. The data that is put on a blockchain needs to also be verifiable, or else everything downstream the business logic lives at work. If the temperature dips below zero degrees or goes above zero degrees, issue a 10% penalty to the person who was in possession of it at the time. Today, blockchain has the opportunity to add incentives. B2B and B2C relationships, and business-consumer relationships. For example, corporations and the way that people sleep, how they sleep, and how they do healthy activities. Tamper proof, hardware and software comes into play to issue incentives to issue rewards. Blockchain is going to continue to be here. 21:31 How to get a hold of IoTex, check it out at iotex.io. Scott shares his thoughts on demystifying blockchain and how it will continue to be a part of the future of digital transformation. Get more information about industrial talk at industrialtalk.com. Finally, get your exclusive free access to the
Dive into a thought-provoking panel discussion with product management experts Fang Chen, Pritika Goyal, Manav Trivedi, and Satadal Bhattacharjee. They'll explore the differences between B2B and B2C product management, providing valuable insights into excelling in both realms. Tune in now!Get the FREE Product Book and check out our curated list of Product Management resources here.
In this episode, we're diving deep into a topic we're all too familiar with—the friction between Marketing and Sales. Collin Stewart sat down with Austin LaRoche, CEO of ATAK Interactive, to explore this complex relationship. Austin, like Collin, runs an agency, and his hands-on experience in B2C and B2B marketing brings a new dimension to this age-old debate. Highlights include: The Natural Evolution of Many Companies (3:20), Brand Marketing vs. Demand-Gen Marketing (8:13), Accountability for both Marketing and Sales (15:34), There's a Time and a Place for Automation (28:12), and more… Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching
Josh Lemos former CISO of Block and the current CISO of GitLab comes from a pentester background and made his way to become a CISO. We were lucky enough to interview him during the hacker summer camp on his journey, his experience in AI, takeaway from BH CISO summit and types of CISOs & more. Episode YouTube: Video Link Host Twitter: Ashish Rajan (@hashishrajan) Guest Socials: Josh's Linkedin (Josh Lemos) Podcast Twitter - @CloudSecPod If you want to watch videos of this LIVE STREAMED episode and past episodes - Check out our other Cloud Security Social Channels: - Cloud Security Newsletter - Cloud Security BootCamp Spotify TimeStamp for Interview Question (00:00) Introduction (01:47) A bit about Josh Lemos (03:48) What does cloud security mean to Josh? (04:53) What to look out for with AI/ML? (07:03) CISO perspective on AI/ML (08:13) What should a CISO roadmap look like in 2023? (10:39) Takeaways from BlackHat CISO Summit (12:24) CISO for B2B vs B2C (13:43) Hardware vs Software Security (14:41) Skills needed to become a CISO (15:48) What is cloud pentesting? (17:20) Fun Questions See you at the next episode!
Mark Davis, Analyst at Keypoint Intelligence, sits down with Canon Europe's Pierre Meurice and Ryan Stewart to investigate the important topic of how buyer personas can influence purchasing patterns. Their discussion spans the fast-moving borderless world of B2C and B2B across social media, adjusting for cultural differences in the expansive EMEA geographic region, and how to engage with customers on their unique journey.
Join us for an illuminating episode as we sit down with Tanner Chidester, the visionary Founder and CEO of Elite CEOs. With a remarkable track record of generating over $60 million in the online coaching realm, Tanner's journey has reshaped the coaching industry forever. Discover how Tanner's journey from creating his first million in a B2C model led him to unveil powerful, repeatable strategies that have simplified the traditionally complex online arena. From disrupting norms to empowering coaches with his insights, Tanner's impact has been revolutionary. As he steps into an advisory role to expand into new horizons, Tanner's mission remains clear: to turn online coaches into millionaires. Join us in this episode as we delve into his extraordinary journey, from disruption to empowerment. Tune in to gain invaluable insights that could transform your coaching approach and business strategy. www.eliteceos.com
Derek Videll is the Founder of a Social Media Consulting Firm called Social Bamboo. Derek is an experienced direct salesman turned online marketer that teaches B2C businesses how to run profitable Meta ads and increase their social media following. Since launching Social Bamboo, Derek also began The Social Bamboo Podcast as a way to speak directly to entrepreneurs in the effort to better scale their social media prowess and convert consumers.On this episode, Derek and I talk about which social media platforms are the most lucrative, how to build an audience, how to deal with spam accounts, the value in podcasts, and much more.
Fran Maier is a serial entrepreneur and founder of several pioneering B2C and B2B internet businesses including Match.com and TRUSTe (now TrustArc). With over 25 years of experience pioneering category-disrupting startups, Fran is now the founder and CEO of BabyQuip, the #1 global baby gear rental brand. Also known for breaking boundaries as a Latina business leader, she has made game-changing contributions to both the family travel industry and gig economy model with BabyQuip's breakthrough platform, which gives traveling families access to high-quality baby equipment rentals through proprietary technology and an independent contractor community called Quality Providers.
“This is just the beginning.” “I believe that the magic is in being human to human, says Kartik Khambhati, Co-Founder & Chief Business Development Officer of HoduSoft. Kartik thinks that the silo like definitions of B2B and B2C are perhaps too confining and possibly distort the purpose of delivering products or service. Kartik vision and values are routed in human-to-human contact and in the ways technology and organizations, together, can make humans better off. In this most interesting podcast, as a new member of the Cloud Communications Alliance, Kartik talks about stakeholders, and the stakeholders have to do with meeting the needs people have. UNICEF is a client of HoduSoft. However, Kartik describes how the stakeholders include the parents and children UNICEF helps. Helping UNICEF with its ambitious vaccination program, makes everyone up the chain from client to MSP to carrier, all better off. The “magic” occurs by making people better off, improving lives, and in this way building a, from the ground up impact. “The consumer is an individual,” adding that his approach is being proactive. Kartik discusses a heuristic view, where business success is based on first improving the well-being of people, as technology serves as a bridge to bring people together. “The biggest stakeholder in any business is a person, the human being… The biggest asset in any business is a human being.” Kartik walks us through his major product groups: HoduCC (Call Center Software), HoduPBX (IP PBX Software), and HoduBlast (Voice and SMS Broadcasting Software). Their PBX is now STIR/SHAKEN complaint. We learn about a refreshed approach across these product areas. “The magic is not in the technology. The magic is always in the people.” Visit https://hodusoft.com/
Ep. 81 features Megan Lanham from Rithmm, which is a personalized predictive analytics tool for sports betting. Hear her discuss: Her 10-year career as a Division 1 basketball coach, and how that experience prepared her for competing in business How she came up with the original idea for Rithmm while studying at MIT The opportunity she sees in “providing access to incredibly complex analytical models” in an intuitive user experience Competing as a subscription-based B2C product in the ‘betting tools' category, and the B2B opportunities she sees for Rithmm Her experience raising $3.75m over the last year from investors that include Boston Seed The importance of being “targeted and disciplined with staying the course” as an early-stage startup Learn more ⤵️ ➡️ Rithmm website ➡️ Megan Lanham on Linkedin This episode is brought to you by GeoComply, a leading provider of cutting-edge anti-fraud and geolocation solutions that detect location fraud and help verify a user's true digital identity. Going to G2E Las Vegas? Claim your free expo hall pass ($269 value) by using promo code BSP when you register using this link.
Are you a determined young leader looking to make your mark in sales? Would you like to learn from someone who has walked that path? Join us in this episode to explore Jordan's journey from student entrepreneur to top performer in the sales world. Join Chris Thomson as he sits down with Jordan Brown, Senior Territory Sales Manager and Field Sales Trainer at Straumann Group. Jordan's experiences offer valuable insights for those looking to launch their own entrepreneurial and sales careers. Jordan talks about his background and involvement with Student Works. He reflects on the lessons he learned while managing various aspects of the business and the growth that emerged from owning up to his mistakes. Jordan also sheds light on Student Works' innovative pay system, the "results economy," which incentivizes workers to work efficiently and deliver high-quality results. After graduating from Laurier College, Jordan decided to join Xerox, inspired by his brother's and father's successful experiences at the company. His career path then took him through various positions, including Xerox, Parkview BMW, CSI Stars and a medical device sales company. Ultimately, he found his place at the Straumann Group. In his current role, Jordan stresses the importance of maintaining a balance between “farming”," or growing existing relationships, and “hunting”," or acquiring new business opportunities. In this part of the conversation, they focus on the importance of consistency and a consultative approach to sales. Jordan also mentions his personal goal of competing in triathlons. Want to discover the key habits that have made Jordan successful? Dive into this insightful conversation and gain valuable insights for your own journey! Listen now and enjoy! What You'll Learn in this Show: How the Student Works provided Jordan with practical skills and prepared him for future success. The distinct aspects of Xerox sales, particularly in a B2B context, differ from B2C sales at Student Works. The value of coaching and mentoring from Jordan's earlier experiences at Student Works. The need for a balance between acquiring new accounts (hunting) and nurturing existing ones (farming). Personal development and key habits for success. And so much more... Resources: Student Works Jordan Brown
Raul talks with Dots Oyebolu who shared his experience in assisting B2B and B2C businesses with their marketing strategies. He stressed on the need for companies to concentrate on product market fit and value creation instead of focusing solely on targets and KPIs. Oyebolu advised against paying too much attention to competitors instead of focusing on improving the company's offer. Who's The Guest? Dots is a performance marketer & has worked with over 200 B2B and D2C businesses globally. He's also helped enterprise clients like Meta, Alibaba, Siemens, AWS, Cisco, and Zendesk meet their commercial objectives with their content marketing strategy. Episode Highlights Lead a new generation of growth performance marketers and help companies connect the dots with their marketing strategy Dots explains his strategy of product-market fit Creating desire in the marketplace versus channeling existing desires The importance of listening to both positive and negative customer feedback to improve processes Impact of strategic relationship building in account-based podcasting Being open to feedback from sales and service teams to improve marketing strategies The role of marketers in setting prices Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Dots Oyebolu https://www.dotslovesmarketing.com/ https://ca.linkedin.com/in/dotsoyebolu https://twitter.com/dotsoyebolu Review, Subscribe and Share If you like what you hear please leave a review by clicking here
Sebastian Baier is the founder of Buynomics, an AI for ultimate customer-centric RGM decisions- in one SaaS solution. In this episode, Sebastian discusses how Buynomics' AI utilizes vast amounts of consumer behavior data to generate virtual customers, enabling the implementation of optimal pricing strategies. What you will learn from this episode: Learn how to create a customer simulation to identify the key factors that drive the value of a product and develop effective pricing strategies for optimal results Discover how to create a customer model for B2B, even when limited data is available Learn how to effectively analyze and interpret customer data in terms of distribution rather than segment "Collect data however ugly it might look." - Sebastian Baier Topics Covered: 01:12 - What got him into pricing 02:47 - Buynomics and what it does 04:41 - Understanding customer simulation and segmentation in the way Buynomics work 08:03 - Talking about segments and distribution densities 12:24 - How Buynomics helps provide what-if analyses for pricing strategies 13:29 - Creating customer models for B2B when there are not enough data available 17:28 - Sebastian's thoughts on Mark's suggested solution for B2C clients 19:11 - Salesperson as a value driver for B2B customer simulation 19:48 - Sebastian's best pricing advice Key Takeaways: "Even if you don't have great data [with B2B], you'll use the data because you have to have a model of the world." - Sebastian Baier “To make statistics work, you have to have a certain number of customers.” - Sebastian Baier "It's really very valuable just to start collecting the data, and look at them as you would as a consultant.” - Sebastian Baier People/Resources Mentioned: Slack: https://slack.com/ Zoom: https://zoom.us/ Vodafone: https://www.vodafone.com/ Connect with Sebastian Baier: LinkedIn: https://www.linkedin.com/in/sebastian-baier Email: email@example.com Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: firstname.lastname@example.org
In this podcast episode, Dan Sixsmith introduces Season 2 of his podcast, Sales King. He discusses the focus of this season on topics relevant to sellers, leaders, and entrepreneurs. Dan emphasizes the importance of staying updated on current events in sales and understanding buyer needs. He also mentions the inclusion of B2C topics and interviews with industry leaders. Dan encourages listeners to share the podcast and leave reviews. The main topic of the episode is the impact of generative AI on sales. Dan explains the different stages of AI integration and highlights its benefits in automating tasks, assisting decision-making, and crafting personalized value messaging. He also discusses the concept of "mentalism" and how AI can enhance salespeople's understanding of buyer behavior. Lastly, Dan discusses the challenges faced by sales professionals and how AI can help address them. He concludes by emphasizing the importance of maintaining momentum and confidence in sales. Timestamps: [00:03:28]*Topic: Introduction to Season 2 and the importance of keeping up with current events in sales. [00:04:49]*Topic: The impact of AI in sales and how it can be leveraged to improve sales performance. [00:09:32]*Topic: The different stages of AI integration in sales, from simple automation to autonomous selling. [00:15:12]*Topic: AI in Sales Discusses the use of AI in sales, including data scraping, solution design, and deal closing. [00:16:49]*Topic: Mentalism in Sales Explains the concept of mentalism in sales, which involves inferring unspoken beliefs and intentions to predict and influence buyer behavior. [00:18:16]* Topic: Leveraging AI in Sales Highlights the benefits of leveraging AI in sales, such as active listening, perspective taking, empathizing, and cognitive decoding.
As a small heads up, we had a bonus show over the weekend that is well worth your time! Alright, here's what's on the show this morning:Stocks are up around the world: A good note to start the week on, of course. In the meantime, the crypto market is still dragging. We're back to minimal week-over-week price movements.Tech IPOs are back: After a drought that will be talked about for years, it's raining tech IPOs again! Instacart and Klaviyo have filed their Form S-1s to go public, and we are busy digesting the numbers.On the Instacart front, read our first impressions here. In short, the company's trailing performance is super solid, but the question is, how much it can scale total transaction volume in the future.We are still getting our boots on when it comes to Klaviyo, but the business seems strong. Is it the champion that software companies have waited for? We'll have to see. More to come on the site later today.And Didi is selling part of its business to Xpeng. This is not the first time we've seen a ride-hailing company divest non-core assets.Don't forget that Equity is opening this year's Disrupt. We'll see you there!For episode transcripts and more, head to Equity's Simplecast website.Equity drops at 7 a.m. PT every Monday, Wednesday and Friday, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. TechCrunch also has a great show on crypto, a show that interviews founders and more!
With a demand for accuracy but an appetite for innovating with new methodologies, finding the right balance between specialization and generalization is often seen as the key to success in delivering quality consumer insights. But what if we told you that there's more to the story? We're pulling back the curtain to hear from one of the wizards orchestrating the delivery of insights into the world of finance. In this episode, Priscilla McKinney, CEO of Little Bird Marketing, welcomes Kerry Sette, VP, and Head of Consumer Insights and Research at Voya Financial, a Fortune 500 financial services company. Together, they dive into the challenges and strategies behind conducting market research in a rapidly changing industry. The wide range of areas Voya supports includes enterprise brand, media, advertising, corporate social responsibility, employee experience, product development, marketing, advertising, brand health tracking, digital product work, and more. The unique challenge lies in serving both B2B and B2C markets, requiring a deep understanding of various customer constituencies. To keep driving success, one important key to team success is to have “diversity of thought,” Kerry states. She underscores that this single fact truly “makes for a stronger team.” She finds it invaluable, in fact, as the digital transformation of how consumers access financial products continues to change and evolve at a rapid pace. Kerry shares her experience about striking the right balance between a need for both specialists and generalists on an insights team and more “behind the scenes” wisdom. Find out what it takes to build a strong team that can advocate successfully for the consumer in all circumstances. SPONSORS Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Ready to advance in your profession as a client-side insights leader? The Insights Association's Corporate Researchers Conference (CRC) is scheduled for October 25-27 in Chicago. Centered around the theme "Driving Growth in Turbulent Times," the event will spotlight the essential role of insights in guiding organizations through economic, geopolitical, environmental, and social challenges to spur growth. Keynote speakers will discuss critical topics like DEI, ESG, and data quality. Attendees will have the opportunity to foster connections during various social activities, including city excursions. Secure your spot today by registering at insightsassociation.org.
For the last few years, you have relied heavily on SEO strategies to attract customers to your business. Of course, there's nothing wrong with this. But as your business grows, you may want to hire a seller to attract more leads and improve sales. But how do you know you have found the right person to improve your sales strategies? In this unique episode of the Sales Evangelist Podcast, host Donald Kelly does a live coaching session with Cat Hutchings to help her find the perfect seller for her new business. Whether you're a business owner, sales professional, or simply interested in improving your sales approach, this episode offers actionable tips and advice. Cat Hutchings Background Cat Hutchings is a successful entrepreneur and Etsy owner of Spotlight Jewelry. She also coaches other Etsy owners to become successful on the e-commerce website. Cat is in the works of launching another business, so she came to Donald asking questions on how to find the ideal salesperson to join her team. Live Coaching Session: Hiring the Right Salespeople Many business owners ask themselves whether they should hire an individual or an agency when trying to get leads. Donald suggests using tools such as Apollo IO to attract leads. These tools allow you to view names, email addresses, and other contact information. If you decide to hire an individual, ensure they know how to handle the entire sales process and not just the end. Effective Outreach Strategies As a salesperson, you must research to target the right customers. Cat shares an example of a sales representative who researched her before reaching out. However, the sales representative did make a minor mistake, and Donald shared feedback on what he could've done better. Deep research and tools like CrunchBase can help identify relevant individuals. One can craft personalized and impactful outreach messages that resonate with potential customers by leveraging visible triggers or signals. B2B vs. B2C Companies and Marketing Collaboration Donald highlights the importance of collaboration between marketing and sales in B2B sales. While marketing lays the groundwork by running ads, email campaigns, blogs, and LinkedIn ads to attract the right audience, sales professionals take over to engage in one-on-one conversations and drive potential customers toward making a purchase. B2C sales typically have shorter cycles, often requiring a more transactional approach. However, certain products and services can be sold remotely and automatically through websites, reducing the need for active outbound efforts. Donald also shares the difference between working with a startup and a well-established company. Startups can attract individuals hungry for new challenges, those looking to add startup experience to their resumes, and professionals seeking to make a noticeable impact within smaller organizations. While there is an inherent level of risk, social proof and a proven track record can significantly attract the right individuals. Are Sales and Marketing the Same? You may think that marketing and sales are the same thing, but it's not. Marketing is attracting leads to your business and getting them to the checkout point. Sales is the process of payment transactions within the business. Importance of Systems and Processes Donald emphasizes creating reliable systems and processes, particularly in sales. Documenting procedures and creating playbooks can make transferring roles within a team easier and more efficient. Strong systems and processes are vital in facilitating business growth and scalability. Host Donald Kelly shares insightful strategies for hiring the right people for your sales teams. He also advises attracting ideal customers, navigating B2B and B2C sales, and optimizing outreach efforts. Whether you're a business owner, sales professional, or aspiring entrepreneur, this episode offers a wealth of knowledge to help you succeed in the competitive sales world. "Finding the right people shouldn't be a challenge as individuals are willing to take the leap and join a startup." - Donald Kelly. Resources Cat Hutchings LinkedIn Cat Hutchings Instagram www.cathutchings.com SpotLightJewelry Apollo IO Crunchbase Sponsorship Offers This episode is brought to you in part by LinkedIn. Are you struggling to close deals? Cold outreach wastes the buyer and seller's time at every stage, especially when sellers are using shallow and outdated data. Your organization can overcome these challenges with technology that translates comprehensive, high-quality buyer data into real-time insights. These deeper insights empower sales reps and teams to adopt the habits of top performers, which leads to better outcomes - like more pipelines, higher win rates, and larger deals. We call this Deep Sales. And we've built the first deep sales platform with the next generation of LinkedIn Sales Navigator. Try LinkedIn Sales Navigator and get a sixty-day free trial at linkedin.com/tse. 2. This episode is brought to you in part by TSE Sales Foundation. I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we're not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It's a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation. Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.