Podcasts about b2c

Welcome back to another episode of Digital Marketing Dive! This time, hosts Seth Goldstein and Brian Griffiths are tackling one of the biggest challenges in the digital space: how to effectively stay top of mind with your audience. In this lively and insightful conversation, Seth and Brian share practical strategies—from repurposing your content and maintaining consistency across platforms, to knowing where your audience really is and the importance of personal engagement. You'll hear some fun behind-the-scenes banter, stories about real-world networking wins, and tips for keeping your messaging authentic whether you're on LinkedIn, email, or even Slack and Discord. They also dive deep into the value of segmenting your email lists, using automation without losing your personal touch, and how building community around your brand can set you apart in a crowded market. Whether you're a B2B or B2C marketer, if you've ever struggled to get your content noticed—or just want to hear what really works in the day-to-day of digital marketing—this episode is packed with actionable advice, plenty of laughs, and some honest takes on what it really means to show up for your audience. So, sit back and join Seth and Brian as they unpack the secrets to staying relevant, recognizable, and genuinely connected in the world of digital marketing! Key Moments 03:55 "Unexpected Facebook Connection" 07:42 LinkedIn Success Depends on Networking 10:47 "LinkedIn: Modern Business Water Cooler" 15:27 Think Before You Act 16:58 Email vs. Social Media Marketing 19:33 "Ask for Engagement" 25:17 Branding Success Through Consistency 28:01 "Podcast Length: Audience Consideration" Find Your Hosts Online: Seth https://social.sethgoldstein.me https://goldsteinmedia.com https://podcastmastery.coach https://www.linkedin.com/in/sethmgoldstein/ Brian https://bstrongmarketing.com https://www.linkedin.com/in/briandgriffiths/ Leave Us A Voicemail! https://voiceline.app/dmd Learn more about your ad choices. Visit megaphone.fm/adchoices

Nicht einfach nur *älter*, sondern *besser* älter werden – mit mehr Energie, weniger Krankheiten und das nicht erst irgendwann in der Zukunft, sondern spürbar im Hier und Jetzt. Was sich erst einmal wie eine Traumvorstellung anhören mag, ist das Prinzip der Langlebigkeit ("Longevity"), das uns Dr. Kati Ernst in dieser Folge näher bringt. Sie klärt auf, warum Longevity mehr als nur ein Buzzword ist, verrät ihre Lieblings-Hacks und zeigt uns, dass mehr Energie im Leben nicht nur ein Ziel, sondern eine tägliche Entscheidung ist. Außerdem beantwortet Kati: - Welche Rolle spielt unsere Genetik dabei? - Wo ist der Unterschied zwischen Longevity & einem gesunden Lebensstil? - Was ist das Crowding-Out Konzept & wie funktioniert es? ☞ Du möchtest mehr über Kati erfahren? Dann schau doch mal auf ihrer [Website](https://www.lifestyleoflongevity.de/) oder ihrem [LinkedIn](http://www.linkedin.com/in/mrs-kati-ernst) vorbei. [Hier](https://open.spotify.com/show/5oN3i53N1AvBdfXtrmPURl) kommst du zum Podcast „Lifestyle of Longevity”. ☞ Auch eine [7Mind Meditation](https://www.7mind.de/preise?utm_medium=cm&utm_source=podcast&utm_campaign=DACH_web_B2C___25-05-podcast&utm_content=podcast-dr-kati-ernst&code=) kann dir dabei helfen, neue Energie zu tanken. Probier's doch gleich mal aus! ☞ Du willst noch mehr? Lies [hier](https://www.7mind.de/warum-gesundheit-mehr-ist-als-die-abwesenheit-von-krankheit?utm_medium=cm&utm_source=podcast&utm_campaign=DACH_web_B2C___25-05-podcast&utm_content=podcast-dr-kati-ernst&code=) in unserem 7Mind-Magazin einen passenden Artikel. ✎ Für Koope­ra­ti­ons­an­fra­gen und Infor­ma­tio­nen rund um den Pod­cast schreib ein­fach eine Mail direkt an [podcast@7mind.de](mailto:podcast@7mind.de). ✎ Teile deine Erfahrungen und diskutiere mit anderen 7Mindern in unserer Community zum Podcast: https://www.facebook.com/groups/305387979939302. Hinweis: Diese Folge wurde am 01.06.2025 veröffentlicht.

Host Benjamin Shapiro and guest Matthew McGrory, Co-founder and CEO of Arwen AI, debate a fundamental marketing dilemma: should brands prioritize customer engagement metrics or brand visibility KPIs on social media? Matthew champions engagement as the core purpose of social platforms, especially for B2B startups operating on tight budgets. Benjamin offers a nuanced take, noting that brand visibility is essential for early-stage companies seeking awareness before engagement can follow. Their conversation explores how factors like company size, growth stage, and B2B vs. B2C models influence strategy, while also touching on creative, low-cost visibility tactics—like branded sun hats at Cannes Lions—that can boost presence without breaking the bank.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this inspiring episode of the Retreat Leaders Podcast, host Shannon Jamail sits down with journalist-turned-content-marketer and storytelling coach, Renee Frojo, to explore how powerful storytelling can transform your retreat business from “meh” to sold out. Renee shares her journey from the newsroom to coaching B2B and B2C entrepreneurs on connecting with their audience in the most human way possible—through story. After selling out her very first international retreat in Costa Rica using just stories and intention (not a massive follower count), she's now hosting her second retreat in Mexico City, and trust us—you'll want in on what she's teaching.

Ross Hudgens and Drew Page sit down to unpack Siege Media's latest study on the surprising shift in search behavior caused by AI-powered experiences and large language models (LLMs). The headline? Homepage traffic is up 10.7%—despite a decline in overall site wide clicks. They dive into the impact of branded search, the difference between B2B and B2C performance, and why your homepage might now be your most important conversion asset. From SEO's evolving KPIs to strategies for retargeting and improving click-through rates, this conversation is a reality check—and a game plan—for marketers navigating the AI-dominated SERP. **Plus:** Siege Media's own numbers, conversion math that makes sense of the doom-and-gloom, and actionable advice to build a brand that stands out in zero-click search results. Show Notes 0:08 – The optimism vs. pessimism spectrum in AI-driven search 0:42 – Why Ross launched this study in the first place 1:04 – From impressions up, clicks down—what triggered the deeper investigation 1:24 – Should SEO start valuing impressions like PR does? 1:51 – Why homepage clicks matter more than ever 2:29 – Branded search as the silent traffic driver 2:49 – What Siege saw across consumer & fintech sites 3:19 – Homepage impressions up 54%, site wide clicks down 4.8% 4:03 – Why that might be good news: homepage conversion rates 5:05 – B2C trends: more impressions, mixed click behavior 6:07 – B2B trends: homepage clicks up 15%, better revenue alignment 8:19 – Average position declines but branded queries still driving visits 9:36 – Seeing real value in brand mentions from ChatGPT, Perplexity, etc. 10:16 – Siege's internal data: 30% homepage traffic lift, no pipeline drop 12:20 – Conversion math: homepage 3%, sitewide 1% 13:25 – The net positive: more conversions despite fewer visits 14:06 – Why you should optimize your homepage now 14:58 – Brand building, storytelling, and digital PR 15:46 – Homepage CTR and pricing page visibility wins 16:37 – Retargeting strategies for branded homepage traffic 17:00 – If you didn't build a brand, this won't help 17:44 – Aligning SEO with PPC to defend the SERP 18:25 – Communicating the impact to leadership 19:12 – Content quality still wins, even in LLMs 19:35 – Creating a brand health dashboard 20:22 – Final thoughts: conversion is the key metric, not traffic Show Links Full Study: https://www.siegemedia.com/strategy/ai-homepage-traffic-increaseSubscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

Episode SummaryThis episode explores the nuances of scaling demand generation strategies from startups to established organizations. Lily Youn highlights the importance of building a strong foundation through account-based strategies, data hygiene, and team alignment. She discusses the differences between startup scrappiness and scale-up structure, the role of AI in demand generation, and how to identify quick wins for immediate impact. Lily also shares actionable insights for optimizing conversions, improving CRM processes, and fostering collaboration across teams..Key TakeawaysFoundation is EssentialSuccess in demand generation starts with targeting the right accounts, as they form the base of effective strategies.Alignment Creates MomentumRegular, agenda-driven meetings with key stakeholders help ensure seamless collaboration between sales and marketing.AI as an Efficiency DriverAI tools can streamline personalization, simplify content operations, and elevate demand gen workflows.Data Hygiene is Non-NegotiableClean, well-structured CRM data is critical for reliable reporting and scalability across company stages.Startup vs. Scale-Up DynamicsStartups require focused ICP development, while scale-ups demand scalable processes and systems.Quotes"Targeting the wrong prospects is the single biggest challenge in B2B sales today."Best Moments (01:37) – Lily shares her career journey from BDR to demand generation leader, reflecting on early lessons in scrappiness and resourcefulness.(04:50) – The critical role of account-based strategies and why a strong foundation starts with the right ICP.(07:20) – Navigating startup-to-scale-up transitions and the importance of scalable processes and clean CRM data.(12:07) – Leveraging tech and AI to enhance efficiency in demand generation and content operations.(14:00) – Lily's focus on alignment, OKRs, and communication as keys to success in scaling demand gen teams.Tech RecommendationsWorkBoard – For setting and tracking OKRs to maintain team alignment and prioritize business goalsZoomInfo Co-Pilot – An AI-powered tool for streamlining demand gen efforts and improving account targeting.Asana – A project management solution to enhance productivity and maintain focus on KPIs.Resource RecommendationsBooks:Reset: How to Change What's Not Working by Dan Heath – A guide for improving leadership practices and daily operations.Shout-OutsShannon Hawari - Head of Growth @ elvexGraham Collins - Head of Partnerships at QuotaPathAbout the GuestLily Youn Jaroszewski is the VP of Demand Generation and Revenue Marketing at Aprimo, the leading digital asset management technology for marketing and customer experience departments.Her experience in B2B and B2C tech companies includes building demand generation teams and quota capacity models to support AEs from Seed-Funded to Public companies.Website: aprimo.comConnect with Lily.

Discover the journey of Interface as they revolutionize the home furnishings industry by integrating AI and data-driven strategies. In this episode, James Pope, global head of digital marketing and analytics at Interface, shares how the company leverages Salesforce products like MuleSoft, Marketing Cloud, and Sales Cloud to both B2C and B2B customer experiences.  Learn the pivotal role of data governance and AI in their strategic initiatives, and how Interface's approach to blending traditional and digital methods boosts commercial productivity while fostering trust and compliance with global data privacy standards. Join us to explore the future of home furnishings in the digital age. Show Highlights: Interface's innovative use of the B2C brand, Flor, to optimize B2B operations and enhance customer experiences Integration of Salesforce products for seamless, personalized customer journeys in B2B and B2C contexts Emphasis on data governance, AI integration, and global data privacy compliance as critical components of Interface's strategy Use of Salesforce Commerce Cloud as a central hub for dynamic order management and AI-driven recommendations The role of AI agents in improving customer service and commercial productivity at Interface Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: James Pope on LinkedIn: https://www.linkedin.com/in/jamespope/  Interface: https://www.interface.com/US/en-US.html  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community: https://sforce.co/commerce-crew Attend Connections 2025: https://www.salesforce.com/connections/ *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Send us a textIn this second part of the "Best of SEO" series, industry leaders share their insights on creating compelling content that boosts organic traffic and supports strong SEO strategies. The episode explores the evolving relationship between AI and content integrity, the benefits of WordPress as an enterprise platform, and the critical role of brand building in search visibility. Additionally, our lineup of guests discuss how social proof, thought leadership, and offline branding can drive digital success, while offering practical tips for staying ahead in a rapidly changing SEO landscape. Tune in to discover how to maximize your visibility through curated content and how to adapt to the future of digital marketing.Episode Highlights:Industry leaders share personal stories about how mentorship and authentic self-expression have shaped their SEO careers and industry influence.  The episode explores the evolving importance of brand in SEO, emphasizing its role in building trust, authority, and long-term visibility, especially through social media and content marketing.  Experts discuss how AI is transforming content creation and SEO, making processes more efficient and future-proof, despite ongoing industry turbulence.  Practical insights are shared on how small businesses can leverage branding and offline momentum to compete with larger companies in search rankings.  The conversation highlights the necessity of continuous learning, networking, and adapting strategies—such as embracing AI tools and focusing on quality content—to succeed in SEO landscape. Episode Links:

Unlocking Marketing Success with Sheila Butler: Fractional CMOs, AI, and Brand TransformationIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Sheila Butler, Founder and Chief Marketing Officer of Butler Marketing Group. Sheila brings decades of experience to the table and shares her sharp insights on the evolving role of fractional CMOs, the impact of AI in marketing, and the enduring power of brand storytelling. Whether you're a founder scaling up or a CMO seeking clarity, this conversation is packed with actionable strategies and modern marketing wisdom.Marketing with Personality: From Disney Dreams to Brand StrategySheila Butler's love for storytelling and customer experience was inspired by her childhood dream of working for Disney—an aspiration that shaped her career in entertainment, marketing, and branding. Now based in Orlando, just a short drive from Disney parks, Sheila taps into that creative energy and sense of wonder to help businesses craft brands that truly connect.Her newest venture, a YouTube series called Marketing Over Bourbon, blends her professional expertise with her personable style. Sheila uses the show to share marketing insights, industry best practices, and commentary on emerging trends—all with a casual, conversational tone. It's a reflection of her approach to marketing: human, insightful, and always evolving.She also dives into the rise of AI tools like ChatGPT, Claude, and Gemini in her work—emphasizing that marketers shouldn't fear these tools but embrace them to improve productivity and creative output. Through experimentation, she identifies which AI applications best support each client's unique goals. Combined with her hands-on role as a fractional CMO, Sheila provides strategic execution—not just advice—to businesses undergoing transformation.About Sheila ButlerSheila Butler is an accomplished Chief Marketing Officer with over 25 years of experience in brand transformation, marketing strategy, loyalty program design, and partnership marketing across both B2C and B2B sectors. She has held key leadership roles at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. As the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila partners with organizations to solve complex marketing challenges and deliver measurable brand growth through customer insights, CRM, and storytelling.About Butler Marketing GroupButler Marketing Group partners with businesses in transition—helping them evolve their brand, align marketing efforts with business goals, and adopt new technologies like AI to enhance content creation and strategy. Whether serving as a fractional CMO or collaborating with internal teams, the agency brings both clarity and execution to the table.Links Mentioned in this Episode:Sheila Butler on LinkedInButler Marketing Group WebsiteYouTube: Marketing Over BourbonEpisode Highlights:What sets a fractional CMO apart from traditional marketing consultantsHow to apply AI tools like ChatGPT and Gemini to enhance marketing workflowsWhy brand transformation is essential in times of...

Welcome to CPO Stories! In this new "podcast within a podcast", I'll be speaking to executive product leaders from the UK's biggest companies as well as up-and-coming stars of the future. I'll be digging into how they approach product management within their organisations, how they approached the leap into executive product leadership and trying to get some deep insights into how they view product management practices and culture. If you're a CPO and would like to come on, drop me a line! Or, forward this episode to your CPO and tell them you want them to come on

While the numbers have been improving, CMOs still have the shortest tenure in the c-suite globally. Spencer Stuart data shows CMOs in Fortune 500 companies now have average tenure of 4.3 years against a c-suite average of 4.9 years. But variance is huge: Tellingly, Forrester data shows a 75% variance in average CMO tenure across the industries it tracks, with B2B CMOs recording the lowest average tenure, while B2C record the longest. Across the inaugural Australian CMOs of the Year finalists and winners, a list including both c-suite level marketers as well as heads of marketing reporting into divisional or other c-suite leaders, average role tenure came in at a much lower 3 years 3 months.Yet across submissions, several marketing chiefs cited much longer role and company tenure – and delivered stronger marketing effectiveness case studies for it. Three joined us for the latest CMO Awards podcast, powered by Mi3, to reveal how longer tenure has helped them build trust and pursue bolder, more expansive decisions and work: Intrepid’s former chief customer officer and now president of the Americas, Leigh Barnes, Kennard’s Hire GM of marketing and customer, Manelle Merhi, and Patties Foods’ chief marketing and growth officer, Anand Surujpal. The trio agreed: Tenure has seen them flip the switch on marketing as an ego-centric profession focused on delivering individual results – often, as quickly as you can – to putting the brands and business first. All of them are investing in longer-term opportunities and have the confidence to experiment, fail fast, pick up the learnings and progress. As well as sharpening their commercial aptitude, tenure has also opened doors they never would have found the handle on without embedding themselves truly as leaders within their respective organisations. Barnes, who has been with Intrepid for nearly 15 years and took 14th spot in our CMOs of the Year, has spent the last three years orchestrating a transformation of marketing from 90:10 performance-to-brand mix, to 60:40 in favour of brand. It’s been a huge adjustment but results speak volumes: From a $60.7 million loss in 2021 to a $21.8 million net profit, and a $29 million revenue bump from first-time customers in early 2025 alone. “For me, tenure has enabled me to be real, and that gives me the opportunity to say what I think, say when I'm struggling, say when I don't understand something, be vulnerable. But also, when I'm really confident about something, I can say that with gusto, and the business backs and supports that,” Barnes comments. Merhi, who joined Kennards as head of marketing 12 years ago, was 25th in our CMOs of the Year list for her bold work revitalising the sales team, as well as embedding four key customer personas that are driving growth, including its latest commercial segment successes. Today, every Kennard’s branch and employee speaks the language of customer, she says proudly. “I genuinely believe tenure allowed for the trust, for proven capability, for notches on the belt that make people want to sit, listen and be curious in return,” Merhi says.It’s that willingness to back you that’s also helping Surujpal, an eight-year veteran at Patties Foods, to take recently acquired brand, Lean Cuisine, in a completely different direction. He’s also tasked with taking Four ‘N’ Twenty into international markets.“It's the trust of the organisation that you've got this, you’ve done this before. You know you're going to get a few things wrong, but you're going to get more things right than wrong,” he says. “The relationship between myself, my sales counterparts, my CEO, my CFO, is really strong. We've got an incredibly strong business partner relationship.”See omnystudio.com/listener for privacy information.

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix⁠. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, ⁠Wix Studio⁠, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an unique view into B2B influencer marketing in today's creator economy.Key tips from Sarah: Pick influencers for their professional relevance, not follower count Focus on organic discovery over so-called influencer toolsInvest in long-term relationships, not just one-off campaignsTimestamps:00:00 – Introduction to Sarah Adam and her role at Wix02:27 – What is Wix Studio and how it differs from classic Wix04:10 – The branding challenge: shifting from B2C to B2B07:21 – Why influencer marketing is a long-term game08:36 – Metrics that matter: brand awareness vs. acquisition10:24 – Choosing the right platforms based on marketing goals13:00 – How to budget and benchmark for influencer campaigns18:14 – Finding the right influencers: tools vs. organic discovery22:28 – The rise of B2B influencer marketing on LinkedIn29:40 – Platform breakdown: what each one does best35:51 – Reposting and ad usage of influencer content40:49 – Advice for aspiring full-time creators47:11 – Sarah's career journey and advice to her younger self-------------------The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our ⁠⁠⁠⁠⁠website⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠.Check out the DMI's extensive digital marketing library of ebooks, toolkits, webinars, guides, templates, and more! ⁠⁠⁠⁠⁠Join for free today⁠⁠⁠⁠⁠.If you enjoyed this episode, please leave a review so others can find us!

Braden DiCristofano and Joe Lynch discuss RocketFuel: Fintech for fulfillment. Braden is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes. About Braden DiCristofano Braden DiCristofano is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes. Raised in Pleasant Grove, Utah, he served a two-year mission in Jacksonville, Florida, before attending Ensign College. Braden began his career in sales, gaining nine years of experience in sales and leadership—skills that laid the foundation for his entrepreneurial ventures. At Launch Fulfillment, he leads a tech-driven logistics company focused on premium, scalable fulfillment solutions for ecommerce brands. Through RocketFuel, he's addressing one of the industry's biggest challenges: cash flow. By integrating fintech with fulfillment operations, RocketFuel helps merchants unlock working capital and streamline growth. Braden's leadership is defined by strategic vision, operational rigor, and a relentless focus on solving real-world problems for modern ecommerce businesses. His mission is clear: build industry-defining platforms that power sustainable growth across the logistics and financial ecosystems. About Launch Fulfillment Launch Fulfillment Inc. operates as a premier third-party logistics (3PL) provider, offering comprehensive ecommerce fulfillment services that empower businesses to scale their operations without needing significant infrastructure investments. Recognized as the 10th fastest-growing logistics company on the 2024 Inc. 5000 list, its smart warehousing and 3PL fulfillment solutions enable same-day order processing, streamlined Amazon FBA prep services, and a robust global shipping network that virtually guarantees on-time delivery. The company takes a technology-driven approach, featuring real-time inventory tracking integrated with over 150 ecommerce platforms. Specialized offerings include subscription box fulfillment, custom kitting and assembly, and eco-friendly packaging solutions for D2C brands. By leveraging its cloud-based software and automated shipping rate optimization, clients can experience up to a 40% reduction in shipping costs while maintaining seamless omnichannel fulfillment capabilities for both B2B and retail distribution channels. Key performance indicators for Launch Fulfillment include a 99.998% accuracy rating and a 98.2% on-time delivery dispatch for B2C orders. It maintains fulfillment locations in Utah, Kentucky, and the U.K., and operates with 7-day-a-week fulfillment, reflecting its commitment to efficiency and client success. About RocketFuel Parcel Recharge RocketFuel Parcel Recharge helps 3PL providers and Fulfillment Centers address cash flow challenges by offering innovative solutions that ensure consistent revenue streams. Through automated parcel auditing, RocketFuel keeps 3PLs whole on the back end, identifying discrepancies and securing that money. This approach not only provides 3PLs with the cash flow and solutions needed for continued growth, but it also enhances the experience for the brands they serve. Key Takeaways: RocketFuel: Fintech for Fulfillment Braden DiCristofano and Joe Lynch discuss RocketFuel: Fintech for fulfillment. Braden is the Co-founder and CEO of Launch Fulfillment and RocketFuel, two high-growth companies transforming the logistics and fintech landscapes. Global Ecommerce Powerhouse: Launch Fulfillment provides end-to-end ecommerce fulfillment, from secure, climate-controlled warehouses to rapid worldwide shipping, driving your business forward. Streamlined Logistics, Effortless Growth: Launch Fulfillment's proven four-step process—from manufacturer receipt to advanced warehousing, seamless platform integration, and precise pick, pack, and ship—ensures products reach customers efficiently, every time. Scale Your Brand, Your Way: Launch Fulfillment offers flexible solutions, including Amazon FBA prep, intricate subscription box fulfillment, custom kitting, and eco-friendly packaging, all designed to grow with your brand. Strategic Locations, Unmatched Reach: With facilities in Utah, Kentucky, and the UK, Launch Fulfillment establishes a powerful global presence, providing strategic advantages and expansive reach for diverse ecommerce operations. The advantages of working with RocketFuel, the fintech solution for fulfillment companies: Optimizes 3PL Cash Flow: RocketFuel offers a modern solution for Third-Party Logistics (3PL) providers. Its "rechargeable" metering system enables customer prepayments, eliminating 3PL capital outlays and ensuring consistent cash flow. Automates Revenue Enhancement: The platform automates parcel auditing to recover lost revenue from adjustments and facilitates easy rate markups. This allows 3PLs to customize shipping rates and maximize profitability across all carriers. Seamless Integration and Analytics: RocketFuel integrates with over 40 WMS, OMS, and shipping systems, ensuring smooth operations. It also provides vital analytics for both 3PLs and their customers, aiding growth. Proven, Industry-Specific Solution: Developed from a 3PL's own experience, RocketFuel addresses common challenges like late payments. It has processed millions of shipments, significantly boosting cash flow for users, demonstrating its commitment to 3PL financial success. Learn More About RocketFuel: Fintech for Fulfillment Braden DiCristofano | Linkedin Launch Fulfillment | Linkedin Launch Fulfillment Launch Fulfillment | Who They Are RocketFuel Parcel Recharge | Linkedin RocketFuel Parcel Recharge The RocketFuel Story with Josh Beatty The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Send us a textMentorship and representation transforms careers - this truth echoes throughout our conversations with leading SEO professionals in the first installment of our two-part "Best of SEO" episode series. From personal journeys to strategies for tackling the various technical aspects of SEO, our expert guests reveal how adaptable and human-centered SEO truly is. As they explore how AI is revolutionizing search, these conversations emphasize the importance of trust and reliability in the field, especially at pivotal career moments. Episode Highlights: Nine SEO industry leaders share personal stories about how mentorship and representation have significantly shaped their SEO careers.Guests discuss the importance of authentic self-expression, visibility, curiosity, and the willingness to learn from mistakes can inspire others in the SEO community.These SEO experts emphasize that effective SEO strategies are highly tailored to client needs, from technical SEO for large e-commerce sites to content-driven approaches for news outlets.The conversation explores how AI is transforming search, emphasizing the ongoing importance of trust, reliability, and innovative algorithms in the evolving landscape.Episode Links:

International postal expert Alan Barrie along with CEP-Research Chief Editor Paul Needham have their say on 10 years that have changed the delivery world.   Alan Barrie discusses: Keeping letters profitable to avoid draining postal businesses of cash The e-commerce runaway train Data and the digitisation of the post Transformation in the last mile Growth in out-of-home parcel delivery Facilitating international e-commerce via data   Paul Needham covers: Consumer behaviour changed by the pandemic Overall parcel volume growth trend in B2C and B2B International parcel flows and the growth in new lanes Fast growth in China and Asia Amazon's emergence challenging growth of traditional parcel carriers The profitability challenge Consolidation in the delivery sector Postal privatisation Diversification of last mile delivery options Sustainability Innovation and the impact on availability of labour

Sean Adams, CMO of Brand Metrics, discusses brand measurement and its impact on how B2B marketers approach their advertising strategies. He highlights the importance of understanding consumer perception through metrics such as awareness, consideration, preference, and action intent, while advocating for a holistic approach that goes beyond last-click attribution. He also shares his thoughts on the challenges B2B marketers face in measuring brand effectiveness and emphasizes the need for consistent messaging. About Brand Metrics Brand Metrics' is a technology company measuring brand lift at scale. Brand Metric's unique SaaS solution measures campaigns as small as 50k impressions across display, video, branded content, and now CTV, delivering four key metrics – awareness, consideration, preference and intent - that are benchmarked against 50k+ campaigns across 122 industry categories. Brand Metrics is trusted by 60+ publishers, including NYT, The Guardian, and Bloomberg. More info at www.brandmetrics.com About Sean Adams Sean is Chief Marketing Officer at Brand Metrics, where he helps raise the profile and relevance of the company and its unique ad effectiveness solution to the advertising and media industry. He has previously held a variety of strategic roles in advertising and media agencies across the UK and Australia. He later ran his own research company in Sydney for 10 years, before returning to the UK to lead the commercial insight team at News UK. He then joined Brand Metrics. Time Stamps 00:00:17 - Guest Introduction: Sean Adams, CMO of Brandmetrics 00:02:46 - Overview of Brandmetrics 00:03:56 - Understanding Brand Lift 00:05:30 - Challenges of Last-Click Attribution 00:11:22 - B2C vs. B2B Brand Measurement 00:12:45 - Importance of Brand in B2B Marketing 00:14:02 - Advice for B2B Marketers on Branding 00:16:16 - Examples of Brand Lift Success 00:20:43 - Brandmetrics Marketing Strategy 00:24:36 - Quickfire Questions: Marketing Advice 00:27:02 - Contact Information and Closing Remarks Quotes "Brand lift is a way to try and measure the changes to consumers' perception towards a brand as a result of exposure to an advertising campaign." Sean Adams, CMO at Brand Metrics. “One of the problems with digital marketing is there can be a desire to measure it, but a lot of things come down to the click." Sean Adams, CMO at Brand Metrics. “If you continually do short term tactical activity, what that will do in the long term is it will damage your brand. I think that's true for B2B as well as big consumer companies." Sean Adams, CMO at Brand Metrics. Follow Sean: Sean Adams on LinkedIn: https://www.linkedin.com/in/seanadams13/ Brand Metrics website: https://www.brandmetrics.com/ Radiate B2B on LinkedIn: https://www.linkedin.com/company/brand-metrics-sweden/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

In this conversation, Chris King discusses the intersection of neuroscience and business, emphasizing the importance of understanding brain function to enhance productivity and creativity in teams. He differentiates between B2B and B2C approaches, highlighting the practical and strategic nature of B2B while acknowledging the more intuitive aspects of B2C. King introduces the concept of 'flow states' as a means to achieve peak performance and challenges traditional work models that equate longer hours with greater productivity. He advocates for a mindset shift that allows individuals and teams to envision what is truly possible, leveraging language and belief systems to drive results. Takeaways:Neuroscience can help make seemingly impossible things happen.B2B and B2C require different approaches and mindsets.Flow states can exponentially increase productivity and creativity.Challenging traditional work models can lead to better outcomes.Language has a profound impact on our mindset and actions.Removing limiting beliefs is crucial for achieving goals.Creating innovative environments requires freedom from traditional hierarchies. Mindset shifts can transform what we believe is possible.Effective coaching focuses on future goals rather than past stories.Understanding human systems can lead to better team dynamics. If you want to speak with Chris King you can contact him at 310.382.4653.

Don't forget to subscribe: https://www.youtube.com/@vietnaminnovatorsdigestYouTube is gradually evolving into a promising commerce platform, as consumer behavior becomes increasingly intertwined with content creation. From entertainment to product reviews, from views to purchase decisions, digital media is showing clear potential to drive real commercial outcomes. With the launch of YouTube Shopping, both content creators and brands now have a new opportunity to reach consumers in a more direct, intuitive, and effective way.In this episode, we speak with Gabby Roxas, Country Marketing Manager at Google Vietnam. With extensive experience at global companies such as Johnson & Johnson, Mead Johnson Nutrition, and Coca-Cola, Gabby currently leads Google Vietnam's marketing strategies across both B2B and B2C segments. He also oversees campaigns for Google's key products including YouTube, Android, Search, Chrome, Maps, and the Play Store.Through practical insights and up-to-date market data, this podcast reveals why YouTube is becoming more than just an entertainment or advertising platform. It is playing an increasingly important role in the modern consumer journey. Whether you're a creator, advertiser, or simply interested in emerging consumer trends, this episode is not to be missed.---Cảm ơn Google Việt Nam đã đồng hành cùng Vietnam Innovators. Thông qua việc có mặt tại Việt Nam, Google mong muốn mang đến những phân tích chuyên sâu về toàn cảnh bức tranh kỹ thuật số của Việt Nam—bao gồm ứng dụng, trò chơi và thương mại điện tử, đồng thời giới thiệu cách các doanh nghiệp có thể đạt được tăng trưởng bền vững thông qua các giải pháp công nghệ và quảng cáo tiên tiến của Google.---Listen to this episode on YoutubeAnd explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovatorFeel free to leave any questions or invitations for business cooperation at hello@vietnaminnovators.com

Craig Cooke is a successful entrepreneur who had the foresight to start a “digital first” company utilizing the Internet long before “digital first,” “digital transformation,” and other buzzwords of today were created. With extremely limited resources of $1,300 and an Apple computer, he started RhythmNet.com. Over the years of struggle, adaptation, and repositioning the brand, “Rhythm“ was sold to a world-class digital creative agency in 2019. Craig stayed with the company for just over 3 years, completing a 26-year marathon of running the company as CEO. During his tenure at Rhythm®, Craig worked with middle market to large enterprise companies, such as American Honda Motors, Beats by Dr. Dre, ZO Skin Health, Irvine Company, The Travel Corporation, Segway, U.S. Bank, FivePoint, Online Trading Academy, Allergan, Abbott Labs, Takeda Pharmaceuticals, and many other B2C and B2B brands. Craig has also participated as a speaker in many conferences and seminars, including “Connections” by ExactTarget, The “Res Conference” by the National Center for American Indian Enterprise Development, The Integrated Marketing Forum, and numerous other events. He has also served on the boards of the California American Indian Chamber of Commerce as Vice-President and the American Advertising Federation as Interactive Chair. Today, Craig shares his business wisdom, experience, and expertise in three key areas: executive leadership, brand development, and marketing communications. He continues his training in martial arts, continuously learning and evolving his skills. Also, he has studied and served as a practitioner of Chinese Medical Qigong since 2015, bringing energy healing to hundreds of people. He has a Doctorate Degree of Chinese Energetic Medicine from the Temple of Change and Transformation. Craig incorporates his skills, knowledge, and expertise in energetic practices into the world of business to provide a truly unique perspective and method in working with professionals across a wide variety of industries. Outside of his consulting and qigong practice, Craig enjoys spending time with his wife, two kids, and two dogs in Southern California. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

Closers Network Episode #73Learn how our $200 MIL internal sales process works: https://go.1callclosers.com/bulletproof?utm_source=pod&utm_medium=episode73Name: The Closers Network Podcast Release Date: May 20, 2025Host Name: Mike Sadikian Instagram - @MikeSadikianFounder: Richard Mugica Instagram - @Richard_MugicaGuest Name: Kaelei AtarahtiGuest Instagram: @k.atarahtiJOIN FREE - Closers Network Skool Link: https://www.skool.com/1callclosers-2391/about"People forget to have fun on their calls..." On this episode of the Closers Network Podcast, Kaelei shares her story of getting started in high ticket sales, and the unconventional sales strategies that helped succeed. We discuss having fun on calls, coming onto calls with the right energy, enjoying the process and more.Welcome to the Closers Network Podcast. Meet your hosts Richard Mugica and Mike Sadikian. Richard is the founder of 1callclosers.com the largest B2C sales agency in the US managing over 500 remote sales reps worldwide. This podcast is built to help you join the remote sales revolution... make more MONEY, have more IMPACT, and gain more FREEDOM. Enjoy.

Schedule a Meeting with Joshua TODAY!Are you treating your clients like transactions instead of real human beings—and wondering why referrals are drying up?In this episode, Joshua Gillow challenges the outdated "business-to-consumer" (B2C) model that most landscape and outdoor living businesses operate under. He introduces a transformative "human-to-human" (H2H) approach that focuses on connection, empathy, and delivering emotional value—something your competitors aren't even thinking about.You will:Discover how the H2H mindset can unlock effortless referrals and repeat business.Learn why most contractors never get “raving fans” and how to create them.Hear the exact mindset shift that creates deeper customer relationships—and more profitability—without spending a dime on extra marketing.Press play now to learn how humanizing your business can help you stand out, charge more, and create clients who sell for you.Connect with Joshua at:The WebsiteThe Facebook GroupSales Master ClassesHow to work with Joshua - https://yes.express/apply/Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution of Rocketium, the shift from B2C to B2B, insights on funding, marketing strategies, and the potential future role of AI in business. Satej shares valuable lessons on customer focus, product development, and navigating startup challenges. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Serial entrepreneur Neena Pandey reveals transformative strategies for breaking free from corporate constraints to build multiple successful ventures. From Silicon Valley marketing executive to 3x founder with businesses generating seven-figure revenues, this Forbes author shares her authentic journey of pivoting between industries. Discover how Neena leveraged mindset shifts to scale both B2B and B2C businesses while managing burnout. You'll learn: tactical approaches for creating self-running systems, the unexpected truth about "work-life balance," and powerful journaling techniques that drive business growth. Neena candidly discusses her String Code and Indie Roots ventures, offering invaluable entrepreneurship advice on when to persevere through challenges versus when to pivot.  Perfect for aspiring business owners seeking actionable marketing and business growth strategies. Listen now for real-world guidance from a female serial entrepreneur who transformed setbacks into multi-venture success.

In this episode of the Make it Big Podcast by BigCommerce, host Melissa Dixon and guest Al Williams take a deep dive into our latest industry report all about Navigating the Ecommerce Evolution and how brands are adapting to stay competitive. Al is our resident retail expert and Vice President and General Manager of B2C, so sit back and tune in to hear her insightful interpretation of the report's data and actionable advice you can apply to your online business to navigate the future of ecommerce.

Send us a textIn this episode, Danny sits down with LinkedIn Ads expert AJ Wilcox to dive into his marketing journey, his views on mentorship, and his laser-sharp insights into B2B advertising on LinkedIn.AJ shares how a passion for teaching and authentic connection laid the foundation for B2Linked, an industry-leading agency for LinkedIn Ads. He discusses the power of mentorship, from hiking with his boss's boss to mentoring rising marketers in Utah, and shares the advertising strategies that generate real ROI.Episode Highlights: AJ explains why he left SEO and Google Ads behind to become a LinkedIn Ads specialist focused on high-quality B2B leads.He shares how weekly mentorship hikes evolved into a career-boosting tradition for local digital marketers.Learn the essential elements of effective LinkedIn targeting and why deeper funnel strategies outperform surface metrics.Discover the benefits of combining mentorship with marketing expertise—AJ shares his advice for building both.AJ compares native LinkedIn Lead Gen Forms vs. landing pages, and how to pick the right tool for your campaign goals.Episode Links:

Episode overview: In this conversation, Verto co-founder and CEO Ola Oyetayo shares the journey of building a cross-border payments platform that tackles the unique challenges African businesses face when making international transactions. Since graduating from Y Combinator in 2019, Verto has established itself as what Oyetayo describes as a profitable and cashflow positive fintech serving multiple African markets. Incidentally, the company recently made headlines after winning the prestigious $1 million Milken-Motsepe Prize in FinTech. He discusses his team's pragmatic approach to addressing payment barriers in emerging markets, why traditional financial institutions have failed to serve these regions effectively, and how technology can disrupt traditional banking networks that have historically excluded certain markets. Andile Masuku engages Oyetayo on the evolution of fintech in Africa, the role of privilege and networks in business success, and the future potential of stablecoins to revolutionise cross-border payments in ways that might prove more transformative for emerging markets than developed ones. Key topics: - Verto's position in the cross-border payments landscape - The strategic decision to focus on B2B rather than consumer payments - The untapped $286 billion trade flow between Africa and China - Why 96-97% of business cross-border payments still go through traditional banks - The innovator's dilemma Verto faces with the rise of stablecoins Notable points: 1. In 2018, Oyetayo launched Verto's business model alongside his co-founder Anthony Oduu after spotting a solutions gap for African businesses making international payments outside of traditional banks 2. Verto has been profitable and cash flow positive for approximately 18 months 3. How a chance meeting with legendary VC Vinod Khosla at YC in 2019 first turned him on to the stablecoin investment opportunity—years before they became mainstream 4. The company operates in Nigeria, South Africa, Kenya, Tanzania and the Francophone region 5. Despite previous experience in institutional finance, Oyetayo admits "ignorance is bliss" helped him tackle a problem others saw as too risky 6. The potential of stablecoins to solve liquidity, volatility and capital control challenges in emerging markets Listen out for Oyetayo's take on Paystack's B2C play Zap, the fintech ecosystem implications of Moniepoint's "unicornification," and his contrarian insight that stablecoins will revolutionise emerging markets while having minimal impact in developed economies: "This is not a popular opinion... There's just no case for stablecoins in developed markets. People talk about, oh, it's going to disrupt Visa and MasterCard... I don't see that coming anytime soon." Image credit: Verto

Edward Woodford is the CEO and Co-founder of Zero Hash, a leading crypto-as-a-service platform that enables businesses to integrate digital assets into their offerings. Under his leadership, Zero Hash has processed over $45 billion in transactions and secured over $170 million in funding from prominent investors, including Point72 Ventures and Bain Capital Ventures.​ Before founding Zero Hash, Edward co-founded Seed CX, a CFTC-registered derivatives execution venue, and gained experience at various hedge funds and startups. He holds a BA in philosophy, politics, and economics from the University of Warwick and a master's degree in finance from the Massachusetts Institute of Technology.​ In this episode… Many businesses struggle to navigate the complexity of integrating digital assets like crypto and stablecoins into their platforms. As regulations shift and technology rapidly evolves, companies face overwhelming barriers when adopting seamless, secure payment infrastructures. So, how can organizations overcome these hurdles to leverage emerging technologies and stay competitive? Edward Woodford, an expert in crypto infrastructure and digital payments, shares valuable insights on breaking down these barriers. He emphasizes the importance of abstracting technical complexities through infrastructure solutions, allowing companies to easily embed crypto and stablecoins without getting bogged down in regulation or fragmentation. He outlines the value of stablecoins for instant, low-cost transactions, highlights the growing importance of crypto rewards, and advises businesses to pivot quickly based on customer needs and market signals, just as his team did during their early pivot from a B2C to a B2B model. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Edward Woodford, Co-founder and CEO of Zero Hash, about building digital asset infrastructure. Edward discusses simplifying crypto adoption, evolving company strategy through customer feedback, and the critical role of stablecoins in future payment systems. He also shares insights on team development, leadership growth, and scaling through major fundraising rounds.

Explore the shifting role of mental health benefits in the workplace and how organizations are stepping up to meet the growing expectations of employees. Join us as Kathryn Mayer, senior specialist of B2C content at SHRM, draws on her deep expertise in benefit trends to unpack how employer mental health support has transformed over the years — from breaking stigmas to adopting holistic approaches that integrate physical, financial, and emotional wellness.Resources from this Week's Episode – Check out the latest research on employee mental health: SHRM 2025 Insights: Workplace Mental Health  https://www.shrm.org/topics-tools/research/shrm-2025-insights--workplace-mental-healthSubscribe to the All Things Work newsletter to get the latest episodes, expert insights, and additional resources delivered straight to your inbox: https://shrm.co/fg444d  ---Explore SHRM's all-new flagships. Content curated by experts. Created for you weekly. Each content journey features engaging podcasts, video, articles, and groundbreaking newsletters tailored to meet your unique needs in your organization and career. Learn More: https://shrm.co/coy63r

Ever feel like you're shouting into the void with your content? You're not alone. Many creators struggle to gain traction, but there's a powerful strategy that doesn't rely on social media algorithms or viral posts. Today we explore why this strategy is the ultimate growth hack for both content creators and businesses. By doing this with the right people, you can: - Expand your reach exponentially - Tap into new audiences - Create mutually beneficial partnerships - Generate leads and sales opportunities We break down how major brands and successful creators leverage this strategy. - How Mr. Beast amplifies his reach. - Yes Theory's innovative approach with Formula E racing - A local wellness center's campaign that generated 300 bookings in one weekend Whether you're B2C or B2B, there are countless ways to harness this strategy. "You should be doing the unscalable." - Alex Hormozi. maybe this quote can give you a clue As we wrap up we share practical tips on how to find these opportunities, including leveraging events and asking the right questions to uncover potential partnerships. Here is what to do next. Ready to supercharge your growth through collaboration? Join us in the Business Creator Club where we dive deep into these strategies every week. Or, connect for free with fellow creators in our Content is Profit Facebook Group. Don't let your content efforts go to waste. Discover how strategic collaborations can take your business and influence to new heights! Timestamped Overview: [00:00] A game-changing Zoom call and a big realization: why are we scared of meeting people? [02:00] The story of Adam's collaboration event and how it unlocked opportunities for everyone [04:00] Why we need to stop blaming the algorithm and start focusing on direct relationships [06:00] The secret strategy we've used since episode 20: content as a connection vehicle [08:00] Real-world B2C example: 300 booked appointments from 1 collaboration campaign [10:00] YouTube & MrBeast collabs, and why creators are winning with joint content [12:00] B2C & B2B breakdown: how to reverse-engineer collabs for books, services, or high-ticket sales [16:00] Exotic car studio story: from content collab to distribution deal [18:00] How to find ideal collab partners (hint: start with events & dream customer mapping) [19:00] Final thoughts + invite to the Business Creator Club & Content Is Profit community Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Closers Network Episode #72Learn how our $200 MIL internal sales process works: https://go.1callclosers.com/bulletproof?utm_source=pod&utm_medium=episode72Name: The Closers Network Podcast Release Date: May 13, 2025Host Name: Mike Sadikian Instagram - @MikeSadikianFounder: Richard Mugica Instagram - @Richard_MugicaGuest Name: Jared ThomasGuest Instagram: @jaredmichaelthomasJOIN FREE - Closers Network Skool Link: https://www.skool.com/1callclosers-2391/about"Every no leads you closer to a yes..." On this episode of the Closers Network Podcast, Jared shares his journey getting started in high ticket sales. We discuss objection handling, closing tips, sales mindset and more.Welcome to the Closers Network Podcast. Meet your hosts Richard Mugica and Mike Sadikian. Richard is the founder of 1callclosers.com the largest B2C sales agency in the US managing over 500 remote sales reps worldwide. This podcast is built to help you join the remote sales revolution... make more MONEY, have more IMPACT, and gain more FREEDOM. Enjoy.

From the streets of New York to a nationwide tech platform, Jared Rosenthal built a DNA and drug testing empire… from a truck. Yep, you heard right. The “Who's Your Daddy” RV didn't just turn heads—it launched a viral guerrilla marketing masterclass and even landed him a show on VH1.He's got stories of bus drivers chasing him down for paternity tests, tips for building your own scalable backend, and a real take on how AI is reshaping the future of small business.Why listen? If you're a founder looking to grow without funding, scale operations, or crack national PR without a cent spent on ads—this one's a banger.

Gen Z is no longer just influencing consumer brands—they're changing the B2B landscape from the inside. In this episode, we explore how young professionals are transforming wholesale distribution with a radically different set of expectations rooted in digital fluency, real-time access, and personalization.Drawing from The Future of Commerce article, The Gen Z effect on wholesale distribution: 3 ways young customers are changing the industry, we break down the three major shifts that Gen Z buyers are driving:Demand for true personalizationSeamless, integrated omnichannel experiencesRobust, self-service capabilitiesThese aren't passing preferences—they're structural changes to how B2B business must be done in the years ahead. Learn how top distributors are responding with smarter tech stacks, AI-powered insights, and CX strategies that meet this generation where they are—online, mobile, and in control.What You'll Learn in This Episode:

I'm a strong believer that you should sell to B2B buyers the same way you sell to B2C prospects. If you don't believe this, you should listen to this conversation with B2C expert, Josh Koplin. He's here to share why B2B prospects want the same experience as B2C customers and how you can give it to them.Meet Josh KoplinAs Co-founder and CRO of EDEN, a home services SaaS startup, Joshua Koplin spearheads the company's mission to equip contractors with innovative technology, fostering business growth and exceptional customer experiences. His extensive experience in finance, innovation, and business development includes leading the IPO for Japan's largest renewable energy developer, RENOVA Inc., and previous roles in investment banking and M&A at J.P. Morgan.Adopting a B2C Experience into the B2B WorldThe B2B prospects in the fancy offices are also the same ones doing B2C buying. They see what it takes to make someone buy, and they want that same experience when a B2B seller is offering them a service or product.Josh shares how his company is modernizing the sales process to provide instant gratification. He studies what consumers want and applies that knowledge to the HVAC and home services space.Overcoming Pricing ChallengesIn the B2C world, the price of a product or service is right there in your face. However, it's often hidden in the B2B world. Josh shares that online pricing is often the first thing on a buyer's priority list, and they will have this in mind when searching for a product. Adopting upfront pricing allows a B2B consumer to feel more comfortable about their buying decision.He also explains why it's still essential for sellers to include the benefits of a product along with the pricing to provide a better experience for those in the B2B world.AI Search Changing Both WorldsIn the B2C and B2B worlds, AI has completely changed the way we look for information on Google. Before you can even scroll down, you see AI gathering the data you need.It makes old-school SEO methods obsolete, so how can you ensure your business still reaches the ranks?Josh shares that the best thing for B2B sellers to do is to put their "kitchen table conversations" online. This is where you act as the consultant and listen to your customers' pain points, needs, and wants. You provide everything they need to know to help them make informed decisions.Josh also goes into what zero-click searches are and how they are affecting the B2B world.“AI search and consumers are turning more towards the kitchen table conversations online. The more helpful you are, the greater the chance of conversation from consumers.” - Josh Koplin. ResourcesIf you want to connect with Josh, you can reach him by email at josh.koplin@e-denhomes.comYou can also connect with him on LinkedInSponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at

About Deborah CovielloI see you. I see you staring out the window wondering how you are going to meet this challenge. Take a deep breath, and consider the big picture. CLARITY AMIDST CHAOS HELPS US AVOID CRISIS. “Chasing Results.” Sounds stressful, right? It is! The State of Chaos within your organization often has a lot to do with misalignment of priorities: are you pursuing short term results or long term peace of mind? Kind words from a client: “Deb is the quintessential CEO Whisperer. More than a f/COO, Deb has been a rock which I can lean on and confide in.” LIFT, LIGHT, LEAD I wrote “The CEO's Compass: Your Guide to Get Back on Track” to lift up CEO's by exploring their Hero's Journey through the unknown, guiding them to their own Peace of Mind. The journey continues with my follow-up, “The NEW CEO Playbook: Stop Chasing Results and Start Pursuing Peace of Mind,” which addresses the mindset, behaviors and changes needed for any leader seeking satisfaction in their journey. This volume is both for the C-Suiter ensuring their legacy by establishing a “Lift, Light, Lead” environment- and for the rising leader pursuing their seat at the table.https://linkedin.com/in/deborahacoviello/https://dropinceo.com/----------------------------------About Ruth Van VierzenWhether your guests are start-ups or experienced business owners, I can deliver valuable content during an interview. In my Fractional Sales Consulting work, I primarily work with C-Suite executives in B2B industrial companies. However, my 30 years in sales has covered many types of B2B and B2C sales. In addition to sales, I have worked in business development, small business start-up consulting and operations management. Given the broad range of business and sales topics I can speak on, you are welcome to propose topics of interest, or we can have a pre-interview discussion so you can gauge my ability to speak on particular topics. I have something I call RAP 3X™ Satisfaction. This forms the basis of what I commit to providing for you as a host, and your audience. (You can see the visual at this link: https://revsquared.com/business-speaking). https://www.linkedin.com/in/ruthvanvierzen/https://revsquared.com/----------------------------------About Josh FuhrImagine a life where you've conquered the entrepreneurial grind, faced a global shutdown, and emerged with a new mission—only to chase it from an RV parked near a herd of bison in Yellowstone. That's Josh Fuhr's story, a rollercoaster of ambition, reinvention, and a passion for empowering others through stock trading. Today, as the voice behind the Portfolio Consultant Substack newsletter, he's turning his hard-won expertise into a lifeline for investors craving financial success without the Wall Street hustle.Josh's journey kicked off with a bang—he graduated with high honors from university, racking up academic awards that showcased his drive and intellect. But he didn't stop at the diploma. In his final year, he founded a healthcare supply chain consulting business, growing it to 47 employees and $7 million in revenue. The accolades piled up—features in business publications, plus awards from the United Nations and the White House—until COVID hit, forcing the company to close. That could've been the end, but for Josh, it was a second chance.https://portfolioconsultant.substack.com/----------------------------------When It Worked Podcasthttps://getoffthedamnphone.com/podcast

In this episode, we explore how digital and AI advancements are revolutionizing B2B commerce with Paul de Forno of Deloitte Digital and Michael Janney, our industry advisor for manufacturing and distribution at Salesforce. With a staggering $22 trillion market potential in the US, B2B commerce is experiencing rapid growth, outpacing B2C. The discussion centers on the transition from outdated practices to cutting-edge digital solutions, highlighting AI's role in boosting efficiency and personalization.  Additionally, the episode covers the human side of digital transformation, focusing on overcoming change management challenges and gaining stakeholder buy-in. Listeners will discover practical insights into building a robust digital foundation and utilizing AI to enhance customer interactions and drive better business outcomes.  Show Highlights: Exploring the $22 trillion potential of the B2B commerce market in the US. Challenges of transitioning from traditional methods to digital solutions in B2B. Importance of change management and stakeholder buy-in for digital transformation. Role of AI in enhancing B2B interactions. Necessity of clean, organized data for successful AI integration. Strategies for establishing a solid digital foundation before pursuing automation. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Paul do Forno LinkedIn: https://www.linkedin.com/in/pauldoforno/  Deloitte Digital: https://www.deloittedigital.com/us/en.html   Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community: https://sforce.co/commerce-crew Would you like to be on the podcast, or do you know someone who should? Submit a nomination here: http://sfdc.co/podnomination To learn more about Commerce Cloud Innovations, go here: https://www.salesforce.com/commerce/innovations/  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Welcome to Chatter with BNC, Business North Carolina's weekly podcast, serving up interviews with some of the Tar Heel State's most interesting people. Today's episode features an interview with Winn Maddrey, President of Blue Nine Partners. Winn has been working in communications his entire career, from the public sector in Washington, D.C. to the private sector. Clients have ranged from B2B to B2C, from private entities to publicly held. In addition, he has worked with VC and PE-backed companies. Used to being engaged on issues that exist in the boardroom, at the podium or in a media interview, Winn is adept at advising on these issues, coaching clients in these scenarios and even being the spokesperson.

This one's a MASTERCLASS for every small biz owner, startup founder, or scrappy team trying to grow with limited resources. I kicked off this keynote with a personal story—my family's immigrant journey, my days flipping baseball cards, and how I scaled my dad's liquor store from $3M to $65M without outside capital.

The second part of the 10-year anniversary series features Achim Dünnwald, Group Area Managing Director for Central Europe at GLS Group, Kate Muth, Executive Director at IMAG, and Brody Buhler, CEO at Escher Group. Achim Dünnwald discusses: Drivers of B2C parcel volumes and the return to "normal" post-COVID-19 The growing emphasis on demands for flexibility over speed and reliability in parcel delivery. Role of out-of-home delivery in fulfilling customer needs Retailers such as Temu and Shein driving volume The role of AI in delivery Brody Buhler covers: Changes in how consumers buy online Inventory placement and fulfilment Competition in delivery - even from marketplaces and retailers - leading to fragmentation in the delivery market Importance of delivery speed to retailers How technology is changing the postal sector and last mile AI driving change in consumer interactions Kate Muth discusses: The evolution of Advance Electronic Data, including UPU initiatives Data, tariffs, de minimis, and the global exchange of data Demand for information on "what's in the box"  

Closers Network Episode #71Apply to be a Remote Closer: https://go.1callclosers.com/home-youtubeName: The Closers Network Podcast Release Date: May 6, 2025Host Name: Mike Sadikian Instagram - @MikeSadikianFounder: Richard Mugica Instagram - @Richard_MugicaJOIN FREE - Closers Network Skool Link: https://www.skool.com/1callclosers-2391/about"You need to address concerns as they come up in the discovery..." On this episode of the Closers Network Podcast, Rich explains 5 sales discovery mistakes that all beginners and even experienced closers make. We discuss asking questions, keeping control of the call, and more!Welcome to the Closers Network Podcast. Meet your hosts Richard Mugica and Mike Sadikian. Richard is the founder of 1callclosers.com the largest B2C sales agency in the US managing over 500 remote sales reps worldwide. This podcast is built to help you join the remote sales revolution... make more MONEY, have more IMPACT, and gain more FREEDOM. Enjoy.

In this episode, Dave and Jamison answer these questions: I work for a B2C fintech startup as a senior engineer. Our onboarding funnel has a lot of moving parts due to regulatory compliance and a litany of requirements from various parts of the business. As a startup, we also live and die by optimizing for and demonstrating growth, so we need to gather data from our product and pipe it to various analytics platforms. Finally, we need to offer customer support for high-touch edge cases. All of this is connected together in a very patchwork way between our own code and various secondary and tertiary systems (CRMs, CDPs, data warehouses, etc). I am torn between two ideas. One is that we may very well be doing something “state of the art” in terms of integrating all of this together. The other is that we are engaging in wheel reinvention on a massive and incredibly wasteful scale. I have no way of knowing though, because I am having such a hard time finding holistic accounts from anyone who has done something like this. My gut says that this is something dozens, if not hundreds of companies have had to build at some point, but I don't know where to find people talking about it. How do I find documented, real-world case studies for how to build a complete package like this? Everything resource I can find online is a myopic, narrow slice of the entire pie focused on only one aspect of the problem. No one is talking about how you integrate e.g. a sane and scalable analytics stack with a fast evolving product. All they want to talk about is how to make a “webscale backend” or “do growth hacking” while assuming someone else is going to draw the rest of the owl. Where do I go to find these people or these resources? Maybe these constitute some form of “trade secrets” - does anyone even want to give this information up freely? If my higher-ups saw me go outside the company for resources, would _they_ think I'm leaking important secret sauce? Sorry that got so long. I love the show! Keep being awesome. I've been at my company for about four years, and I'm currently a senior engineer. When I first joined as a mid-level engineer, there was a certain tech lead who wasn't exactly known for his warm personality. On my very first day, I joined a Zoom call and witnessed him verbally berating someone. This type of behavior was fairly common at the time and earned him quite the reputation as a jerk, though thankfully it became less frequent over the years. Fast forward to today, and he's genuinely transformed. The intensity has dialed way down; he's now approachable, supportive, and even recently earned a promotion to engineering manager. It's honestly been impressive to watch. We have a friendly relationship, and I'd like to acknowledge his growth because I genuinely admire it. But here's the catch: How do I, as someone junior to him, respectfully bring this up without accidentally implying, “Hey, congrats on no longer scaring everyone at work”?

In this episode, we're joined by Andrea Waltz and Richard Fenton, co-authors of the bestselling sales classic Go for No!, which has sold over 500,000 copies and remained a top 50 Amazon sales book for more than 14 years. As expert speakers and virtual trainers, Andrea and Richard work with B2C and B2B sales organizations to help professionals shift their mindset, embrace rejection, and ultimately sell more—confidently and profitably.   They share insights on how redefining failure and hearing "no" more often can actually lead to greater sales success. If you're in sales or leadership, this is a conversation you won't want to miss.   Grab your copy of "Go For No! The Sequel": https://geni.us/GoForNoSequel   

Brian dials in from B2B Chicago, Phillip gets existential, and Alicia Esposito returns to the show and makes her debut as the newest member of the Future Commerce team. This week, we unpack music festivals' escalating cost of participation, Coachella as a retail laboratory, and how looming global trade challenges overconsumption. PLUS: The auto industry experiences a rare analog awakening.It Was Big Hibiscus All AlongKey takeaways:70% of B2B purchasers are Gen Z or Millennials.Tariffs are a real threat – Brands are bracing for supply chain disruption, with some using tariff warnings as marketing FOMO triggers.Future Commerce analyzes the overpriced festival craze on Insiders #190 and Insiders #191.The draw to Coachella? It's not music, or $30 Dave's Hot Chicken sandwiches. It's vibes.The Slate Truck represents a broader cultural trend toward digital detox and reverse skeuomorphism, bringing real-world, tactile experiences back into the digital age.[00:04:07] “Digitalization came for B2C and we didn't say anything. And now it's here for B2B.” – Brian Lange[00:15:17] “The reckoning has been coming for a long time. Overconsumption isn't just a consumer issue—it's a systemic one. If the climate crisis didn't spark change, what will?” – Phillip Jackson[00:16:57] “At what point will the cost of participation outweigh the value of participation to the point where it's like, well, what am I even doing this for?” – Alicia EspositoIn-Show Mentions:Insiders #191: City of Coachella: Population: In Debt Insiders #190: Is Coachella Buzz Brands'  Supply Chain Friend or Foe? Politico: How Gen Z Became the Most Gullible GenerationAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

In this episode of the Road to Growth podcast, we are pleased to introduce you to Bradley Girard. As an award-winning Creative Director and Consultant with over 30 years of experience in B2B, B2C, and nonprofit sectors. He excels at helping small start-ups and mid-sized companies elevate their brands. He focus on fostering collaboration with his clients to achieve their organizational goals. He has a strong background in graphic design, photography, podcasting, video production, and marketing.   Throughout his diverse client portfolio, He take pride in understanding and translating the client's vision into the appropriate medium. From his early days as a freelance designer to building a successful boutique agency staffed with talented creative professionals, He has consistently upheld strong business ethics. Quality, flexibility, and uncompromising craftsmanship are the foundations of long-term business relationships.   He has collaborated with notable clients, including the San Francisco 49ers, Del Taco, Quiksilver, Toshiba, Verio Healthcare, Mandy Li Collection, CPS Insurance, The Irvine Company, Oceanside Glasstile, Ladera Ranch Magazine, and GISH Biomedical. He firmly believe that to prosper professionally, one must challenge oneself by stepping outside of one's comfort zone and taking on projects that promote growth and expand knowledge. He is confident in his ability to manage any project that comes his way, even outside his current expertise. His skills extend across various mediums, including print, advertising, publishing, display, online media, trade shows, photography, and podcasting. One of his proudest achievements was developing the brand and identity of The Rippel Foundation from the ground up. He has won 14 international design, print, and marketing awards and has been featured in industry blogs and the HOW Design Promotion Issue. Learn more and connect with Bradley Girard by visiting him on   Website: https://www.bgsconnect.com/ LinkedIn: https://www.linkedin.com/in/bradleygirard/     Be sure to follow us on Twitter: Twitter.com/to_growth on Facebook: facebook.com/Road2Growth   Subscribe to our podcast across the web: https://www.theenriquezgroup.com/blog Spotify: https://spoti.fi/2Cdmacc iTunes: https://apple.co/2F4zAcn Castbox: http://bit.ly/2F4NfQq Google Play: http://bit.ly/2TxUYQ2 Youtube: https://www.youtube.com/channel/UCKnzMRkl-PurAb32mCLCMeA?view_as=subscriber   If you are looking to be a Guest on Podcasts please click below  https://kitcaster.com/rtg/  For any San Diego Real Estate Questions Please Follow Us at web: www.TheEnriquezGroup.com Youtube: https://www.youtube.com/channel/UCKnzMRkl-PurAb32mCLCMeA or Call : 858 -345 - 7829 Recently reduced properties in San Diego County * Click **** bit.ly/3cbT65C **** Here* ************************************************************ Sponsor = www.MelodyClouds.com

Tired of chasing clients on social media? You're not alone — and you don't have to grow your business that way! In today's episode, we're talking about one of the most underused and most powerful strategies for small business growth: finding referral partners. Whether you're B2B or B2C, this episode will walk you through the mindset, approach, and practical steps to building relationships that lead to consistent, qualified referrals. Plus, I'm sharing the inside scoop on the Screen Free Challenge — a free 31-day experience to help you ditch the scroll and build real momentum in your business this summer. In this episode, you'll learn: What referral partners are (and why they matter for small businesses) How to network with intention and find aligned business relationships Why B2B strategies are powerful even if your clients are B2C Simple steps to confidently introduce yourself and connect authentically My top 3 tips for introverts or anyone nervous about networking How to close the referral loop and build trust that leads to more referrals Today's action step:

Sidney Collin, the Co-Founder & President of De Oro Devices, joins the show to share her journey from studying the brain to creating NexStride to help people with Parkinson's and other mobility disorders walk safely. Hear how the brain works, how Parkinson's disease affects the brain & mobility, what you can learn from a failed pitch, how to pivot from B2C to B2B, and the best tacos in Austin. Connect with Sidney at GetNexStride.com and on LinkedIn

Send us a textIn this episode of The Digital Marketing Mentor, Danny speaks with Chaya Glatt, a brand strategist and the founder of Brand Authority, about her journey from special education to branding and marketing. Chaya shares her thoughts on branding as a solution rather than just a service, offering insights into how businesses can use branding to solve real problems. The discussion touches on the importance of having a strong foundation in brand strategy and the dedication to gaining a deeper understanding of what branding can do for business growth. She also gives an honest take on parenting and building a successful career in digital marketing as a working mom.    Episode Highlights: Chaya shares how her unexpected journey from special education to branding led to her successful career in brand strategy.The discussion makes an argument for branding as a solution to business problems, defines it as more than just logos and visuals, and highlights the importance of creating messages that resonate with customers' true needs.Chaya shares actionable advice for startups and small businesses, placing emphasis on the importance of clear messaging and focus on client outreach before worrying about complex branding.She discusses the role of AI in branding and explains how it can assist with execution but will never replace the human-driven strategy behind strong brand development. Chaya encourages women to embrace their value and lean into the perspective and strengths that come with being a working mom. Episode Links: 

Alec Avedissian is the Co-founder and CEO of RAREFORM, an innovative brand that recycles vinyl billboards into one-of-a-kind bags, backpacks, and accessories. With over a decade of experience in entrepreneurship, Alec has led RAREFORM from its roots as a surf bag company to a thriving eight-figure ecommerce business, recycling 80% of billboard materials in the US. He is passionate about sustainability, creative product design, and building purpose-driven brands that adapt to market needs.  In this episode… Pivoting too late can be fatal, and moving too fast can derail a growing brand. For ecommerce founders, knowing when and how to shift product lines or business models is a constant challenge — especially at scale. How can established brands embrace strategic pivots without alienating customers or sacrificing momentum? For Alec Avedissian, an expert in sustainable product development and vertical brand growth, tuning into market signals helped RAREFORM drive major strategic decisions. Alec explains that rather than forcing underperforming products to work, brands must lean into data, customer behavior, and gut instinct to identify scalable opportunities. He also reveals how building multiple business segments — including B2C, B2B, and recycling services — enabled the brand's diversification and resilience. Product iterations, he emphasizes, should be informed by timeless design trends while remaining flexible to let go of what doesn't work. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Alec Avedissian, Co-founder and CEO of RAREFORM, about the art of timely pivots in ecommerce. Alec discusses how diversifying revenue streams sustains growth, the importance of knowing when to abandon a product, and why timeless design outweighs trend-chasing. He also delves into gut instinct in leadership, business evolution over revolution, and the lessons he'd apply if starting over.

Apollo Global Management has issued a severe warning for the U.S., forecasting mass layoffs in the trucking and retail sectors expected to begin in the next four to six weeks due to the ripple effects of tariffs and trade uncertainty. This outlook includes anticipated shortages across the retail space as import volumes are expected to drop substantially, with declining import volumes impacting trucking workloads and forcing carriers to cut labor costs. DHL has ended its temporary suspension on shipping medium-value business-to-consumer (B2C) goods valued between $800 and $2,500 to the United States after negotiating changes to customs rules that previously created administrative burdens and shipment backlogs. This allows these shipments to once again enter the U.S. using expedited informal declaration processes, although DHL noted customers might still experience some slight delays as they work through the backlog. President Trump has signed an executive order requiring the nation's truck drivers to be proficient in speaking and reading English. The order mandates revising out-of-service criteria to ensure drivers violating this English proficiency rule are placed out-of-service, aiming to enhance roadway safety by adding enforcement to existing federal law. Upcoming FreightWaves TV programming includes 'Check Call' and 'Loaded and Rolling'. FreightWaves is also hosting the Freight Fraud Symposium in Dallas on May 14th, and nominations for the Fraud Fighters Award close on Friday. Learn more about your ad choices. Visit megaphone.fm/adchoices

For many brands, AI is revolutionizing customer experience, but with increased adoption comes widespread concerns about job displacement, ethical risks, and trust. Is AI truly enhancing human capabilities, or is it simply replacing them? And how can companies balance efficiency with responsibility in AI-driven CX? Joining me today is Pasquale DeMaio, Vice President of Customer Experience Services at AWS. Pasquale DeMaio Vice President, Customer Experience Services at AWS Pasquale is the Vice President of Amazon Connect at AWS, an organization he founded in 2015 to help companies of any size deliver superior customer outcomes at lower cost. Under his leadership, Amazon Connect is enabling businesses to transform the way they engage with their customers at every interaction. With this vision, Amazon Connect has become one of the fastest-growing products in AWS history, and now enables tens of thousands of AWS customers to support more than 10 million daily customer interactions across sales, customer service, and engagement. Pasquale has 20 years of experience in delivering world-class B2B and B2C products. Prior to AWS, Pasquale led products in machine learning, augmented reality, mobile, and maps. His specialties include operating SaaS at world-leading scale, delivering exceptional customer experiences, and driving UX and technology innovation. Resources AWS Connect: https://aws.amazon.com/connect/ Introducing The Next Generation of Amazon Connect: https://aws.amazon.com/blogs/contact-center/introducing-the-next-generation-of-amazon-connect/ Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company