Podcasts about b2c

#536 How do you turn a subscription box into an 8 figure e-commerce empire? In this episode, host Brien Gearin sits down with John Roman, CEO of BattlBox, a thriving e-commerce subscription service delivering handpicked outdoor, survival, and EDC gear to enthusiasts worldwide. John shares the incredible evolution of BattleBox, the challenges of scaling, and how content and community have been their secret weapons in generating $20M+ annually. Plus, he sheds light on their Netflix show experience, the importance of building authentic customer relationships, and his unique perspective on the current state of e-commerce. If you're curious about how to build a sustainable e-commerce brand and foster an engaged community, then you won't want to miss this value-packed interview! (Original Air Date - 12/11/24) What we discuss with John: + John Roman's journey to CEO + Growing BattlBox to $20M+ + Recovering from a Facebook ban + Power of content and community + Behind the scenes of Netflix show + B2B vs. B2C sales insights + Leveraging customer feedback + Building loyalty through engagement + Selling and buying back BattlBox + E-commerce tips for success today Thank you, John! Check out BattlBox at ⁠BattlBox.com⁠. Check out John's blog at ⁠OnlineQueso.com⁠. Follow John on ⁠LinkedIn⁠. Watch the ⁠video podcast⁠ of this episode! To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Patrick Andrae, Gründer von HomeToGo, spricht über die Evolution vom Metasuchportal zum Full-Stack-Anbieter. Mit über 15 Millionen Listings teilt Patrick, wie sie den fragmentierten Ferienhausmarkt professionalisieren, warum B2B-Software der logische nächste Schritt war und wie sie ein erfolgreiches Marketplace-Business aus Deutschland aufgebaut haben. Was du lernst: Wie du von Meta-Search zum Marktplatz wächst Die richtige Balance zwischen B2C und B2B Warum fragmentierte Märkte Chancen bieten Wie du erfolgreich Land-and-Expand umsetzt ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu Patrick: LinkedIn: https://www.linkedin.com/in/patrickandrae/  HomeToGo: https://www.hometogo.de/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach:https://www.tactics.unicornbakery.de/

Trotz all dem positiven Feedback bleibt die eine Kritik viel stärker hängen? Kennen wir. Deshalb sprechen René und Kommunikationsexpertin Lisa Holtmeier in dieser Folge darüber, wie wir Kritikfähigkeit lernen: Wie können wir Kritik annehmen lernen? Wie gelingt Abgrenzung bei destruktiver Kritik? Wie können wir uns erklären, ohne uns zu rechtfertigen? Und wie können wir Kritik äußern, auch wenn wir auf Abwehr und passiv-aggressiven Reaktionen stoßen? Außerdem verrät Lisa: - Warum du NICHT die “Sandwich-Methode” nutzen solltest - Wie du auf übergriffige Kommentare reagieren kannst - Warum “Feedforward” besser als “Feedback” ist ☞ Hier gibt's mehr von Lisa: Schau mal auf ihrer [Website](https://www.wordseed.de/) und auf [Instagram](https://www.instagram.com/wordseed_coaching/) vorbei oder lies ihr Buch “[Wortmedizin](https://amzn.to/3Gzfo4P)”. ☞ Ein schwieriges Gespräch steht bevor? Die Meditation “Achtsam im Konflikt” bereitet dich darauf vor. [Hier](https://www.7mind.de/preise?utm_medium=cm&utm_source=podcast&utm_campaign=DACH_web_B2C___25-08&utm_content=lisa-holtmeier&code=) erfährst du mehr über die 7Mind App. ☞ Du willst mehr Impulse zum Thema? In einem [Gastbeitrag](https://www.7mind.de/magazin/kritikfaehigkeit-lernen?utm_medium=cm&utm_source=podcast&utm_campaign=DACH_web_B2C___25-08&utm_content=lisa-holtmeier&code=) im 7Mind Magazin teilt eine Coachin ihre Erfahrungen mit Kritikfähigkeit. ✎ Für Koope­ra­ti­ons­an­fra­gen und Infor­ma­tio­nen rund um den Pod­cast schreib ein­fach eine Mail direkt an podcast@7mind.de. ✎ Teile deine Erfahrungen und diskutiere mit anderen 7Mindern in unserer Community zum Podcast: https://www.facebook.com/groups/305387979939302. Hinweis: Diese Folge wurde am 10.08.2025 veröffentlicht.

In this episode, Daniel sits down with Laura Mehren, Head of Performance Marketing and User Experience at S. Oliver Group, to explore how data-driven marketing powers growth in the competitive world of fashion retail. With a background spanning B2B and B2C, Laura shares her perspective on the evolving performance landscape, the synergy between brand and performance marketing, and how UX and creative optimization shape conversion success. Tune in to hear about: Laura's career path from B2B marketing to fashion e-commerce How S. Oliver balances brand building with performance efficiency The evolving role of creative in a post-targeting world The impact of AI, retail media, and rising CPCs on performance strategy Why user experience and webshop design are vital to conversion Building internal alignment between marketing, e-commerce, and tech Her take on mobile-first design and the role of brand-owned apps  

Miluska Ochoa, Director of New Business Development and Marketing at Miking, joins Pathmonk Presents to discuss their luxury goods brand specializing in loose diamonds, fine jewelry, and artisan craftsmanship. Miking serves global B2C and B2B clients, emphasizing personalized customer service and trust-building. Miluska highlights their website's role as a catalog and tool for virtual try-ons, enhancing customer engagement. By offering tailored solutions and fostering emotional connections, Miking drives repeat business and supports partners in growing their jewelry businesses worldwide.  

Send us a textWhat started as a frustrated student's question turns into two powerful interviews about the chaos of modern marketing job descriptions.Danny Gavin sits down with PPC experts Navah Hopkins and Sarah Stemen to expose the gap between what companies want and what one human can realistically do, especially at a part-time salary.From overloaded listings to mental burnout, this episode is packed with practical hiring tips, career strategies, and real talk for both marketers and employers. Whether you're hiring, job hunting, or redefining roles within your team, these conversations offer essential clarity.Episode Highlights: Through candid conversations with PPC experts, Navah Hopkins and Sarah Stemen, this episode exposes the major flaws that exist in the marketing job market - from unrealistic expectations to compensation disparities. Navah believes overloaded job descriptions are fueled by a lack of understanding from employers on time requirements, as well as AI tools that can pad the posting with unrealistic responsibilities.  Navah encourages job seekers to promote all avenues of experience, offers interview tips, and gives a few red flags to look out for during the process. Through discussion of the complexity of PPC, Sarah details the many strategic skills required that may be overlooked or misunderstood by employers.m Due to the capacity required for effective marketing efforts, Sarah suggests that businesses should consult with an agency the help set goals and define their needs. Episode Links: Navah Hopkins on LinkedInSarah Stemen on LinkedInEpisode 041: English, Ethics, Education, and Encouragement in Paid Search with Navah HopkinsEpisode 053: Effective Digital Marketing and Entrepreneurial Endeavors with Sarah StemenFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this episode of Women in B2B Marketing, Jane Serra sits down with Shannon Howard, Director of Customer and Content Marketing at Intellum, to talk about the real work behind building lasting customer relationships that drive retention, advocacy, and long-term brand love.From her early days in B2C to leading customer marketing in SaaS, Shannon shares how she has learned to scale connection without losing the human touch. The conversation covers what customer marketing really owns (hint: it is not just case studies), how to enable internal teams to advocate alongside your customers, and the power of being relentlessly curious about the people you serve.Jane and Shannon get into:Why customer marketing is about more than just advocacy and what else belongs under its umbrellaHow to stay close to your customers even without a big team or budgetThe overlooked art of marketing internal programs like customer educationWhy reverse multithreading and relationship redundancy matter more than everApproaching customers for feedback in ways that feel natural, not transactionalTurning negative experiences into opportunities to create new advocatesThe value of surprising and delighting customers, including supporting causes they care aboutHow customer marketing can also play a big role in Customer Success enablementExpanding the definition of “customer” to include past, future, and even non-paying advocatesBuilding trust with customers by treating them like people, not just personasKey Links:Guest: Shannon Howard: https://www.linkedin.com/in/shannonlagassehoward/Host: Jane Serra: https://www.linkedin.com/in/janeserra/––Like WIB2BM? Show us some love with a rating or review. It helps us reach more women marketers ready to take the mic.

The world of B2B sales is shifting – again. In this episode of The Insiders, we flip the script. durhamlane co-founder Richard Lane steps out of the interviewer's seat and into the hot seat, fielding tough questions from Ollie about go-to-market strategies, the future of SDRs, and why listening might be the most undervalued sales skill today. From breaking down why “cold calling is far from dead” to revealing how RevOps thinking can build high-performing sales teams from scratch, Richard offers unfiltered insights drawn from years at the frontline of enterprise sales. Expect sharp thinking, a few laughs, and a challenge to rethink how marketing and sales work together. What you'll learn in this episode: Why brand recognition can make or break your go-to-market strategy. The surprising role of Instagram and B2C tactics in modern B2B engagement. Why “be interested to be interesting” is more than a mantra – it's a sales superpower. The real evolution of SDR roles (and why they're not going anywhere). How to spot when your sales and marketing teams are misaligned and fix it.

Tanya Thorson is a marketing strategist and consultant who has worked with major brands like L.L. Bean and Lands' End. She is the founder of StrategiX Consulting and the co-author her new book, Get Off Your (M)ass!: Introducing B2A Business-to-(A)nyone Marketing, Reimagined, a book she wrote with her husband. Watch on YouTube: https://youtu.be/DS1fWR7ODjo  Connect with Tanya Thorson: https://www.linkedin.com/in/tanyathorson/ Buy your copy of "Get Off Your (M)ass!: Introducing B2A Business-to-(A)nyone Marketing, Reimagined": https://www.amazon.com/Get-Off-Your-ass-Business/dp/B0FDPXXVWB 

Closers Network Episode #083 Want to double your commissions in the next 90 days (or sooner)? Click here and we'll show you exactly how: https://go.1callclosers.com/bulletpro...Name: The Closers Network Podcast Release Date: Aug 05, 2025Host Name: Mike Sadikian Instagram - @MikeSadikianFounder: Richard Mugica Instagram - @Richard_MugicaGuest Name: HerschelGuest Instagram: @HD_Jr25JOIN FREE - Closers Network Skool Link: https://www.skool.com/1callclosers-23...

In this episode of Talk Commerce, Brent Peterson interviews Aaron Sheehan, Head of Product Marketing and Strategic Alliances at Oro Commerce. They discuss the origins of Oro Commerce, its focus on B2B e-commerce, the importance of no-code solutions, and the evolving role of AI in the industry. The conversation also touches on the significance of sales reps in the e-commerce landscape, buyer intent in B2B transactions, and the impact of Hyva on the Magento ecosystem. Aaron emphasizes the need for businesses to adapt to changing buyer expectations and the importance of owning data and code in e-commerce platforms.TakeawaysOro Commerce was founded by the original Magento team to serve the B2B community.B2B commerce has unique challenges that differ from B2C, including longer sales processes and approval workflows.No-code solutions empower business users to make changes without relying on developers.AI can enhance the buying process but trust is crucial in B2B transactions.Sales reps play a vital role in B2B e-commerce, providing trust and support to buyers.Buyer intent is critical in B2B, as many orders start with online searches.Hyva has revitalized the Magento ecosystem, providing modern solutions for merchants.Owning your data and code is essential for long-term success in e-commerce.E-commerce platforms must adapt to provide a seamless experience for buyers.The future of commerce may involve agentic buying agents, but human interaction remains important.Chapters00:00Introduction to Oro Commerce and Its Origins06:53The Importance of No-Code Solutions12:13Introduction to Case Studies as a Sales Tool48:19TC - Outtro All AV version 1.mp4

SummaryIn this conversation, Tanner Haas shares his journey as a young entrepreneur who has successfully founded multiple companies, including the privacy-focused messaging app, Freedom Chat. He discusses the challenges he faced, the lessons learned from failures, and the importance of persistence and adaptability in business. Tanner emphasizes the need for privacy in communication and how Freedom Chat aims to address this issue. He also reflects on the significance of personal growth and the mindset required for success in entrepreneurship.TakeawaysTanner started his first company at 18 and sold it by 21.He emphasizes the importance of finding trustworthy role models in business.Freedom Chat is designed to be the most private messaging app available.Tanner faced numerous challenges, including financial struggles and legal threats.He believes that every entrepreneur should be prepared for difficulties.The business model for Freedom Chat includes both B2C and B2B aspects.Tanner stresses the importance of doing due diligence before starting a business.He encourages entrepreneurs to focus on solving problems that make them passionate.Persistence is a key trait for successful founders.Tanner advocates for continuous learning and reading as a habit. Chapters00:00 Introduction and Motivation02:31 The Journey of a Young Entrepreneur05:58 Introducing Freedom Chat: A Privacy Revolution09:42 Overcoming Challenges in Business14:55 Lessons from Early Ventures20:53 The Birth of Freedom Chat: Inspiration and Ideas21:55 The Evolution of Ideas23:41 Identifying Market Gaps and Competitors25:55 Passion as a Driving Force26:52 Freedom Chat: Launching and Revenue Models29:26 Business Growth and Customer Insights31:36 Lessons Learned from Mistakes35:38 Quickfire Insights and Personal Reflections

In einem spannenden Gespräch mit Mario Jung (OMT GmbH) gibt Silke Hoersch (Frisbii Germany GmbH) tiefe Einblicke in die Welt der Abo-Modelle – weit über Medien und Software hinaus. Autos, Maschinen, Möbel und sogar Kinderwagen werden heute im Abo angeboten. Silke erklärt, warum Unternehmen zunehmend auf Subscription-Modelle setzen: Sie ermöglichen konstante Erlöse, enge Kundenbindung und flexible Angebote. Aus Marketing-Sicht besonders attraktiv ist die kontinuierliche Interaktion mit Kundinnen und Kunden – ein echter Boost für nachhaltige Markenbeziehungen. ❗ Gleichzeitig gibt sie aber auch kritische Einblicke: Viele Konsumentinnen und Konsumenten empfinden zu viele Abos als überfordernd. Die Herausforderung liegt darin, echten Mehrwert und Transparenz zu bieten, statt auf versteckte Kündigungsbarrieren zu setzen.

Jesse Burrell is the CEO and co-founder of BatchService, now known as BatchData, a real-time data and API platform designed for prop-tech startups and enterprises requiring massive and current housing data. Jesse was a real estate investor who needed better data to target his marketing efforts. BatchService was launched in 2018 with data brokering and subsequently built additional tools and apps.  BatchService grew rapidly to $35 million in revenue by 2022, but regulation changes and economic shifts contracted their core business, forcing them to make drastic cutbacks and pivots. They launched an enterprise data service with APIs for larger companies in 2021, which is now known as BatchData.  In July 2025, BatchService sold its “B2C” software business, comprising two successful products — BatchLeads and BatchDialer — to PropStream for an undisclosed cash amount. Jesse and his co-founders retained the B2B BatchData enterprise data business, now with 30 employees. Quote from Jesse Burrell, cofounder and CEO of BatchService “I had a couple years where I was pinching myself with the amount of money I was taking home every month. It was pretty wild how fast we rose in the first years. So when things changed for us, the fall really hurt, especially when we felt invincible and every idea worked brilliantly for three years.  “When things changed, we stayed pretty patient. We stayed pretty calm, but there was a lot of nights, weeks and months. I went home feeling like a failure and I don't think I was failing. I just think it was the conditions that we got put in. But it was really hard on me mentally. It was very, very tough to get punched so hard in the mouth with like a multitude of things in a short period of time.  “You're not as good as you think you are when it's going good and when it's going bad. It's not typically as bad as you think you are. A lot of it has to do with conditions and things that happen that are out of your control. You're fighting that because you're an entrepreneur and you'll figure it out if you are just persistent and don't give up.” Links Jesse Burrell on LinkedIn BatchService on LinkedIn Batchdata website Stewart Title website The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com.

What does it look like for Christians to wisely engage with artificial intelligence? Is there a place in our discipleship to mobilize AI as we spread the good news of Jesus? Is AI a neutral tool that can be leveraged for good, or is it inherently evil or dangerous?  Dr. Jeff talks about all this and more with Shawn Ring, who is the Founder, CEO, CTO, and President of several technology-based businesses, domestic and international, with 25+ years of experience. Shawn Ring has a proven track record in building and scaling high-growth strategies, having led the creation and expansion of national brands and franchise systems, driving startup growth to over $130 million in annual revenue. His expertise extends to Mergers and Acquisitions, where he successfully managed the integration of more than nine technology companies. Shawn has also developed and executed multi-national strategies, including international banking and legal frameworks across Singapore, South Africa, Fiji, and the United States. As the founder of a service-based company, he built operations across 47 states, offering both B2B and B2C services. Shawn holds a BS in Information Technologies and an MBA in International Business and Cross-Cultural Leadership. To register for Summit Student Conferences, visit: Summit.org/students/ For additional free resources from Summit, go to: Summit.org/resources 

Neste episódio do Canary Cast, Izabel Gallera, sócia do Canary, conversa com Felipe Abramovay, cofundador e CEO da Pilar, empresa que está construindo uma nova infraestrutura para o mercado imobiliário brasileiro com os corretores no centro da estratégia. A Pilar nasceu com uma tese diferente: em vez de competir com os corretores por demanda, decidiu colocá-los no centro da estratégia, oferecendo tecnologia, curadoria e suporte para que eles operem de forma mais eficiente e colaborativa. No episódio, Felipe compartilha sua trajetória de analista de investimentos no Canary até a decisão de fundar sua própria empresa, os aprendizados na transição de investidor para empreendedor e os desafios de escalar um modelo complexo que combina tecnologia, operação e comunidade em um setor tradicional como o imobiliário. Durante a conversa, Bel e Felipe exploram: O papel da confiança, curadoria e cultura para ativar e expandir rede de corretores de alto padrão em São Paulo; O lançamento do Pilar Homes, marketplace B2C da empresa, e os novos desafios desse modelo; A expansão geográfica para outras cidades e os aprendizados ao replicar a operação; Os principais erros e acertos da jornada empreendedora e a importância de construir um modelo próprio de gestão; A visão de futuro para o setor imobiliário, mais distribuído, mais tecnológico e centrado nos profissionais. Ouça agora e descubra como Felipe e todo o time da Pilar estão transformando o mercado imobiliário a partir de uma tese que valoriza o corretor como peça-chave para um ecossistema mais eficiente, tecnológico e que gera valor para todos os atores da cadeia. Convidado:Felipe Abramovay é cofundador e CEO da Pilar, uma startup que está redesenhando o setor imobiliário brasileiro com foco em corretores autônomos, tecnologia e comunidade. Antes de empreender, foi analista de investimentos no Canary. É formado em Administração pela FGV e em Direito pela PUC-SP. Apresentação:Izabel Gallera é sócia do Canary, fundo de venture capital early-stage que investe nos principais empreendedores de tecnologia da América Latina. Desde 2017 no time, Bel acompanha de perto founders desde os primeiros passos da construção de suas empresas até o momento de alta escala. Destaques do episódio:00:01:00 – Introdução e trajetória profissional antes da Pilar00:06:20 – Da ideação à formação da tese: o começo da Pilar00:11:50 – Construção da rede de corretores e evolução do produto com o Pilar Homes00:17:30 – Conquistando a confiança e a demanda dos corretores e os desafios novos na construção do Marketplace B2C00:18:30 – Os corretores como peça central para o modelo de negócio e o desenvolvimento de uma cultura centrada nessa comunidade00:20:00 – Por que a Pilar optou por iniciar as operações no segmento de imóveis de alto padrão00:21:45 – Desafios da expansão do tíquete médio00:22:50 – Sobre tamanho de mercado e diferentes avenidas de expansão. 00:23:50 – Aprendizados da expansão geográfica em Curitiba00:27:10 – Outras possibilidades para Pilar seguir escalando00:29:20 – O mercado competitivo que a Pilar está inserida00:32:00 – Visão de futuro: expansão, novos produtos e impacto no ecossistema00:34:00 – Métricas e a tração da Pilar até aqui00:36:10 – Os maiores erros e acertos da jornada empreendedora00:39:30 – Recomendações de conteúdo e conselhos para quem quer empreenderConteúdos indicados no episódio:Livros "The Secrets of Sand Hill Road" de Scott Kupor Livro essencial para entender como funciona o venture capital no Vale do Silício. Foi o primeiro livro que ele leu ao entrar no Canary e o ajudou a entender o que é uma empresa “venture-backable”. "A República Tecnológica" de Alex Karp (CEO da Palantir) Livro provocativo que aborda o propósito de empreender, o papel da tecnologia na sociedade e reflexões filosóficas sobre o papel das empresas na geopolítica e inovação. Felipe destaca que não é um livro “receita de bolo”, mas sim provocador e valioso. Podcasts Acquired com Ben Gilbert and David Rosenthal Podcast sobre a história de grandes empresas, modelos de negócios e decisões estratégicas. Invest Like the Best com Patrick O’Shaughnessy Episódios com investidores e empreendedores que exploram temas como estratégia, construção de produto e capital allocation. 20VC (The Twenty Minute VC) com Harry Stebbings Podcast clássico no mundo de venture capital, trazendo conversas rápidas com fundadores, investidores e operadores. Newsletters / Outros Term Sheet – da Fortune Newsletter que compila rodadas de investimento e negócios no ecossistema global. Felipe menciona que assina há anos e gosta de acompanhar para ver o que está acontecendo no mundo. Glossário de termos em inglês citados no episódio: Marketplace – Plataforma digital que conecta diferentes agentes (como corretores e compradores) para facilitar transações comerciais. B2B (Business to Business) – Modelo de negócio em que uma empresa vende produtos ou serviços para outra empresa. No contexto da Pilar, refere-se ao marketplace operado entre corretores. B2C (Business to Consumer) – Modelo de negócio em que uma empresa vende diretamente para o consumidor final. Pilar Homes é o braço B2C da Pilar. Supply – Oferta ou fornecimento. No episódio, refere-se aos imóveis ou corretores disponíveis na plataforma. Demand – Demanda. Refere-se à busca de compradores por imóveis na plataforma. Go-to-market – Estratégia de entrada ou expansão de produto em um mercado, incluindo definição de canais, público-alvo e comunicação. MVP (Minimum Viable Product) – Produto mínimo viável. Versão inicial de um produto com funcionalidades básicas para validar sua proposta com usuários reais. Pipeline – Fluxo ou funil de oportunidades. No episódio, usado no contexto de análise de investimentos no Canary. Track record – Histórico de desempenho. No caso da Pilar, usado para avaliar a reputação e experiência dos corretores que entram na rede. Bypass – Prática de desintermediação, quando um corretor tenta fechar uma transação diretamente, burlando a rede. Asset-light – Modelo de negócios com baixa dependência de ativos físicos. Break-even – Ponto de equilíbrio financeiro de uma operação. Benchmark – Referência de mercado ou padrão de comparação. Search fund – Veículo de investimento criado por empreendedores para buscar, adquirir e operar uma empresa já existente. Cold reach (Cold InMail) – Abordagem fria a contatos no LinkedIn ou e-mail, sem relação prévia. Founder – Fundador de uma startup ou empresa. Funding – Captação de investimento. Venture-backable – Termo usado para descrever empresas com perfil atrativo para receber investimentos de venture capital. Playbook – Conjunto de boas práticas, estratégias e processos operacionais documentados. Roadmap – Plano de execução e evolução do produto ou da empresa ao longo do tempo. See omnystudio.com/listener for privacy information.

Neste episódio do podcast Dicas de Vendas e Negociação com Márcio Miranda, recebo o especialista em automação Sidney Silveira para revelar três estratégias simples e poderosas para aumentar suas vendas usando o WhatsApp. Você vai descobrir como usar ferramentas de maturação, personalizar mensagens, automatizar o primeiro contato e gerar mais conversas com potenciais clientes. Se você vende B2B ou B2C, este episódio vai abrir seus olhos para oportunidades que provavelmente estão passando despercebidas aí na sua rotina. Quer se aprofundar? Acesse www.marciomiranda.com.br para mais conteúdos, cursos e mentorias. Se curtir o episódio, Avalie aqui nosso podcast. Sua opinião nos ajuda a crescer e levar essas dicas a mais pessoas!

When timeless advertising principles meet today's AI-saturated landscape, something surprising happens: the old rules still work.Especially when we're talking about the father of advertising himself, David Ogilvy. In this episode, we dive into his iconic book, Ogilvy on Advertising, with special guest Eric Williamson, CMO at CallMiner.Together, we explore what B2B marketers can learn from Ogilvy's approach: why specificity beats slogans, how research powers emotional storytelling, and why writing for humans is the real differentiator.About our guest, Eric WilliamsonAs CallMiner's Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric's marketing team works very closely with channel and sales to drive pipeline and CallMiner's explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side. Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia — an open DXP platform built around Drupal — where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social at MullenLowe, and before that as VP Digital Strategy at The Martin Agency. During his career Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University, and an MBA from The University of Texas at Dallas.What B2B Companies Can Learn From Ogilvy on Advertising:Start with the line, not the logo. Great B2B brands don't start with visuals, they start with voice. The sharpest creative begins on the page, not the mood board. “Copy first, research first, copy second, then worry about the visuals,” Eric says. In other words: write the line that earns attention before you pick the font.Write for humans. Most B2B copy dies in a sea of jargon. What buyers actually want is to feel seen. “It's really easy to fall into a place for a technology company to talk about your tech, talk about your features… and there's nothing emotional about that,” Eric says. The fix is to start by writing for humans. Emotion isn't a nice-to-have, it's your edge.Don't guess, ask. You don't need personas when you have real people. The best insights come from your customers, not your whiteboard. Eric says, “Just go talk to them…Why do they keep staying with you? What sort of thing that they worry about at night does this help solve for them?” The answers aren't in your funnel. They're in the field.Quote“ Write for humans because, ultimately, that's who you're selling to, that's who you're trying to influence. It's really understanding their emotions. What are their fears, what are their desires? Even in the B2B world, it's easy to forget that.”Time Stamps[0:55] Meet Eric Williamson, Chief Marketing Officer at CallMiner[00:58] Why Ogilvy On Advertising?[02:49] The Role of CMO at CallMiner[03:38] Origins of Ogilvy On Advertising[06:56] B2B Marketing Takeaways from Ogilvy on Advertising[21:29] Ogilvy's Predictions[37:23] CallMiner's Marketing Strategies[41:57] AI as a Solution[44:20] Advice for Marketing Leaders[45:38] Final Thoughts & TakeawaysLinksConnect with Eric on LinkedInLearn more about CallMinerAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

In the first session of Building a Print Business That Will Last, an exclusive, 4-episode Podcast Conference, Henrik Müller-Hansen, CEO at Gelato, joins Deborah Corn to discuss the rise of print-on-demand, the merging of B2B and B2C markets, and how platforms like GelatoConnect are enabling print businesses to meet evolving customer demands, scale globally, and remain competitive in an increasingly digital and automated landscape.   Mentioned in This Episode: Henrik Müller-Hansen: https://www.linkedin.com/in/henrikmullerhansen/ Gelato: https://www.gelato.com/ GelatoConnect: https://www.gelato.com/connect GelatoConnect Success Stories: https://www.gelato.com/connect/customer-stories  Transform Your Business with GelatoConnect: https://www.gelato.com/connect/why What's New in GelatoConnect: https://www.gelato.com/connect/product-news  Free Webinars: https://www.gelato.com/connect/webinars  GelatoConnect Product Demo: https://www.gelato.com/connect/product-demo-home GelatoCreators Community: https://www.gelato.com/community Deborah Corn: https://www.linkedin.com/in/deborahcorn/ Print Media Centr: https://printmediacentr.com Subscribe to News From The Printerverse: https://printmediacentr.com/subscribe-2  Girls Who Print: https://girlswhoprint.org Project Peacock: https://ProjectPeacock.TV 

James Quinn Kumar from Binance ANZ joins Sam to explore how Binance reached over 280 million users in just 8 years. He shares the lessons from Facebook and TikTok that helped Binance thrive in B2C, the role of liquidity in institutional adoption, and how Gen Z sees Bitcoin as a new path to wealth in a world of rising property prices.They also dive into AI-generated content, digital ownership, the rise of stablecoins, Bitcoin's latest ATHs, and why Binance is betting on Web3 wallets, creators, and grassroots community building for the next billion users.Key Timestamps[00:00:00] Introduction: Sam introduces James from Binance ANZ and sets the stage for the discussion.[00:02:00] James' Crypto Journey: From TikTok to diving into blockchain full-time.[00:04:00] Binance's Global Rise: How it scaled from a startup to 280M+ users in 8 years.[00:06:00] Liquidity & Institutions: Why institutions choose Binance and what sets it apart.[00:07:00] Spot Trading Focus: The engine behind Binance's retail and institutional success.[00:08:00] Bitcoin ATHs & Market Sentiment: The psychology and macro forces driving BTC's rally.[00:10:00] Stablecoin Rotation: New user behavior signals maturity in crypto investing.[00:12:00] BTC hits 200K NZD: Community reactions and changing perceptions of Bitcoin.[00:14:00] NZ vs AU Adoption: A comparison of crypto penetration across both markets.[00:17:00] Why Binance Survived: 24/7 customer service, community feedback loops, and user trust.[00:19:00] Global Community Events: Why Binance runs IRL events across the world daily.[00:22:00] Web3 Wallet Vision: Becoming the “Google of Web3” with a full ecosystem strategy.[00:24:00] Kiwi User Survey: Key takeaways from Binance NZ's latest investor sentiment report.[00:25:00] Hodl Mentality: How Kiwi users are maturing with a long-term crypto outlook.[00:27:00] Creators & Monetization: A personal take on the future of content ownership via Web3.[00:30:00] AI Agent Economy: How blockchain enables agents to transact and coordinate.[00:34:00] Binance's Goals: Onboarding 1 billion users, improving Web3 UX, and better user insights.[00:36:00] Final Ask: James calls for creators and content partners to collaborate with Binance.Connecthttps://www.binance.com/https://www.linkedin.com/company/binance/https://www.linkedin.com/in/jamesquinnkumar/https://x.com/jamesqkDisclaimerNothing mentioned in this podcast is investment advice and please do your own research. Finally, it would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Be a guest on the podcast or contact us - https://www.web3pod.xyz/

Endometriose ist eine chronische Erkrankung, die häufig starke Schmerzen verursacht. Vermutlich betrifft es jede 10. menstruierende Person in Deutschland – und trotzdem vergehen oft Jahre, bis eine Diagnose gestellt wird. Warum ist das so? Und wie fühlt sich ein Leben mit chronischen Schmerzen an, die lange niemand ernst nimmt? In dieser Folge spricht Linda mit Psychologin Emily Knafl, die selbst über zehn Jahre auf ihre Diagnose warten musste. Gemeinsam sprechen sie über den steinigen Weg durch medizinisches Gaslighting, die Herausforderungen der „Endo-Sanierung“ und darüber, wie Emily gelernt hat, ihren Körper auf eine neue, ganzheitliche Weise kennenzulernen. Was hilft wirklich – und was eher nicht? Welche Rolle spielen Ernährung, Achtsamkeit und das eigene Körpergefühl? Und warum ist es so wichtig, eigene Grenzen zu achten und sich selbst zu vertrauen? Außerdem sprechen sie darüber: - Die Rolle der Gender Health Gap - Unterschiede zwischen Endometriose & Adenomyose - Tipps für Betroffene & ein achtsamer Umgang mit sich selbst ☞ Du möchtest mehr über Emily erfahren? Schau direkt bei ihrem [Instagram Account](https://www.instagram.com/emeluschka) oder bei [stameedia](https://stameedia.com/) vorbei! ☞ Stöber doch mal durch unsere neue [7Mind App](https://www.7mind.de/preise?utm_medium=cm&utm_source=podcast&utm_campaign=DACH_web_B2C___25-05-podcast&utm_content=podcast-dr-kati-ernst&code=) und probiere eine passende Einheit aus, wie z.B. die Meditation „den Körper wahrnehmen” oder die Schmerz-Intensiv Kurse. ☞ Lies in unserem [7Mind Magazin](https://www.7mind.de/magazin/wohlbefinden-selbstverwirklichung?utm_medium=cm&utm_source=podcast&utm_campaign=DACH_web_B2C___25-07-podcast&utm_content=podcast&code=) noch mehr darüber, warum unser eigenes Wohlbefinden so wichtig für uns ist. ✎ Für Koope­ra­ti­ons­an­fra­gen und Infor­ma­tio­nen rund um den Pod­cast schreib ein­fach eine Mail direkt an podcast@7mind.de. ✎ Teile deine Erfahrungen und diskutiere mit anderen 7Mindern in unserer Community zum Podcast: https://www.facebook.com/groups/305387979939302. Hinweis: Diese Folge wurde am 27.07.2025 veröffentlicht.

Hi (firstname), are you tired of boring B2B outreach? Then this podcast episode is for you! Today, hosts Guy Hanson and Danielle Gallant welcome Sara Kappler, founder and CEO of Centric Squared, to explore the nuances of B2B email marketing. She compares and contrasts B2B with B2C approaches and finds ways to build meaningful, long-lasting relationships with customers.

996: How are digital leaders driving real business impact with GenAI and agents? In this Technovation episode, we feature a panel from our most recent Metis Strategy Summit where Metis Strategy's Steven Norton speaks with three top executives who are driving innovation through generative AI and agents: Motti Finkelstein, CIO of Intel; Shri Santhanam, EVP & Chief AI Officer at Experian; and Jaime Montemayor, Chief Digital and Technology Officer at General Mills. Together, they explore what it takes to move from pilots to production at scale, how to build trust in AI agents, and the organizational shifts required to maximize GenAI's potential. With insights spanning financial services, semiconductors, and consumer packaged goods, this conversation dives into strategic frameworks, technical foundations, and real-world use cases. Key topics include: Experian's EVA: A financial agent handling personal credit data at scale Intel's 2,500+ AI use cases tracked through finance-validated buckets MillsChat at General Mills: Securing and scaling enterprise AI tools AI training compressing certification time from 12 months to weeks Future of AI agents as full digital coworkers across B2B and B2C

Closers Network Episode #81Want to double your commissions in the next 90 days (or sooner)? Click here and we'll show you exactly how: https://go.1callclosers.com/bulletproof?utm_source=cnyt&utm_medium=episodeXName: The Closers Network Podcast Release Date: Jul 22, 2025Host Name: Mike Sadikian Instagram - @MikeSadikianFounder: Richard Mugica Instagram - @Richard_MugicaGuest Name: Sammy SahakyanGuest Instagram: @mikesadikianJOIN FREE - Closers Network Skool Link: https://www.skool.com/1callclosers-2391/aboutIn this episode of The Closers Network, I sit down with Sammy Sahakyan—an immigrant entrepreneur who started from nothing and went on to build The Platinum Group, one of the most recognized brands in his industry for nearly three decades.Sammy shares his journey from humble beginnings to scaling a business built on hard work, discipline, and an unshakable commitment to relationships. Before becoming an entrepreneur, he was a musician on the path to going professional—and those lessons of persistence carried into his business life.We dive into:How to build trust and scale a business before the digital ageTimeless sales strategies that still work todayThe mindset needed to overcome challenges and stay on topThe power of surrounding yourself with the right teamWhether you're a closer, entrepreneur, or leader, this conversation is packed with old-school wisdom to level up your sales, leadership, and business game.Listen now and get inspired to push harder, lead smarter, and think bigger.Don't forget to subscribe for more high-level sales and business conversations.Welcome to the Closers Network Podcast. Meet your hosts Richard Mugica and Mike Sadikian. Richard is the founder of 1callclosers.com the largest B2C sales agency in the US managing over 500 remote sales reps worldwide. This podcast is built to help you join the remote sales revolution... make more MONEY, have more IMPACT, and gain more FREEDOM. Enjoy.

Are you overlooking the one thing that could make or break your next real estate investment? Most investors spend hours underwriting deals, but few dive deep into the debt structure, a critical part of the capital stack that can significantly impact returns and risk. In this episode, Jeannette Friedrich is joined by Sean Kelly Rand, Managing Partner at RD Advisors and former Lehman Brothers executive, to unpack the realities of bridge lending, where the market might be heading, and what passive investors need to know now. Whether you're investing in multifamily, underwriting your next acquisition, or simply trying to better understand capital structures, this conversation will leave you smarter. Key Takeaways: Why most real estate investors ignore debt structure at their own peril, and how to fix that. Sean's firsthand insights from Lehman Brothers and the GFC, and why some current trends feel uncomfortably familiar. The case for senior bridge debt in today's market: what makes it attractive and how borrowers are using it to gain an edge. Why recapitalisations and mezzanine debt are becoming key opportunities in the Boston market. A lender's perspective on the hidden risks in today's housing market, including mortgage duration risk and credit delinquencies. The major differences between institutional Wall Street deals and small balance lending, and why branding and B2C strategy now matter for lenders. A breakdown of judicial vs. non-judicial foreclosure markets, and why they shape where lenders choose to operate. Where private credit is misunderstood: Sean's response to Jamie Dimon's warnings, and why not all private credit is created equal. Advice for passive investors: how to identify when a bridge loan is helping the business plan or hurting it. This episode is essential listening for real estate investors looking to build smarter capital stacks and understand how financing decisions drive risk and return. Timestamps 00:00 Introduction and Guest Background 01:24 Early Career and Real Estate Insights 07:44 Market Analysis and Lending Strategies 24:12 Understanding Senior Debt and Bridge Loans 26:47 Transitioning from Wall Street to Everyday Lending 33:26 The Future of Private Lending and Market Insights Are you REady2Scale Your Multifamily Investments? Learn more about growing your wealth, strengthening your portfolio, and scaling to the next level at www.bluelake-capital.com. Credits Producer: Blue Lake Capital Strategist: Syed Mahmood Editor: Emma Walker Opening music: Pomplamoose *

 From the peaks of Breckenridge to the streets of Chicago, Harvey Bierman, CEO of Red Van and a pivotal force in the Salesforce Commerce Cloud ecosystem, shares his insights at the Connections 2025 event. He discusses Salesforce's ambitious plans to revolutionize B2C commerce with integrated customer experiences. The conversation goes into the evolution from Demandware to Salesforce, the importance of order management systems in cross-channel orchestration, and Red Van's strategic approach to building a specialized order management practice.  Harvey also highlights the enduring community spirit within the Demandware ecosystem and reflects on the technological advancements that have shaped modern commerce. Show Highlights: Salesforce's plans to enhance the B2C customer experience by integrating front-end engagements with back-end order management. Highlights from the Connections 2025 event in Chicago and its significance for the B2C commerce strategy. The importance of community events and partnerships. The role of order management systems in cross-channel orchestration. Redvan's Audubon platform's role in integrating B2C and order management systems with marketing clouds. The evolution of technology in commerce and the emphasis on operational empathy and trust within the ecosystem. Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Harvey Bierman - LinkedIn: https://www.linkedin.com/in/hlbierman/ | Red Van: https://www.redvanworkshop.com/  Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/  Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Send us a textWhat do soccer sidelines, mommy blogs, and multi-million-dollar influencer campaigns have in common? Paula Bruno. In this mini episode, Danny Gavin sits down with the founder of Intuition Media Group to explore how influencer marketing has evolved from the early blogosphere into today's creator-first economy.With nearly 25 years in branding, Paula brings a strategic, practical, and deeply human perspective to working with creators. From why listening is more powerful than posting, to how brands should actually approach metrics, Paula breaks down the future of social-first marketing—and why you don't DM creators unless you know their dog's name.Episode Highlights: Paula shares how influencer marketing evolved from mom blogs to multi-platform campaigns across TikTok, YouTube, and Instagram. She shares why most brands focus on the wrong KPIs and what metrics actually signal influencer success.Learn how she personalizes creator outreach and builds long-term relationships, not one-time transactions.Hear why superfans outweigh scale, and how smaller creators can outperform massive influencers.Paula's key advice is to get real about AI, authenticity, and building co-branded products that actually sell.Episode Links: Paula Bruno on LinkedInIntuition Marketing GroupFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Do you have a method to reach Product Market Fit (PMF) with your product?In this episode, we're joined by Giacomo Poggiali, a Sparring Partner for bold partners at Sparring Startups, to learn about his  “Product Engine” framework for reaching PMF. Giacomo is a product coach and repeat founding product leader who has helped over 150 startups navigate the challenging path to product-market fit (PMF). Giacomo shares how his journey began with the lean startup methodology as his thesis, and how he's since applied those principles across design, product, and marketing in early-stage companies. After experiencing the transformation that comes with reaching PMF firsthand, Giacomo became passionate about helping other teams replicate that journey—again and again.We dive into Giacomo's perspective on what PMF really means, moving beyond textbook definitions to describe how it actually feels for a team: the shift from pushing a boulder uphill to racing after it as momentum takes hold. Drawing from years of hands-on experience, Giacomo introduces his “Product Engine” framework—a practical playbook for identifying your most valuable users, uncovering what truly drives value, and systematically removing blockers to adoption.Join Matt and Moshe as they explored with Giacomo:The difference between pre- and post-PMF challenges for product teamsWhat the Product Engine is, and how it helps startups identify their lighthouse users and core valueHow to use behavioral data and qualitative insights to uncover value blockersThe 80/20 approach: why doubling down on core value matters more than fixing every blockerWhen and how to off-board users who aren't a good fitReal-world examples of the Product Engine in action, including pivots and surprising discoveriesApplying the Product Engine to B2B, B2C, and API productsPractical steps for product managers to start implementing the frameworkWhere AI can support the process of finding PMFAdvice for teams and PMs on building something truly valuable—and knowing when you've reached PMFAnd much more!You can connect with Giacomo at:LinkedIn: https://www.linkedin.com/in/giacomopoggiali/ Sparing Startups: https://www.sparringstartups.com/ You can find the podcast's page, and connect with Matt and Moshe on Linkedin:     -  Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Kent Keirsey is the founder and CEO of Invoke. He has been in the tech industry for over 14 years, serving as a product and business leader in startups across B2B, B2C, and Enterprise SaaS. In 2022, he was an early contributor to Invoke's generative AI tools in open-source, building solutions for professional creatives. Recognising the need for these tools to serve teams, he founded Invoke in 2023 to provide image-generation software for established creative teams and enterprises. During this conversation, we will look at:The Pros and cons of consumer-grade GenAI toolsWhat it takes to create a tool made for professional teams to solve specific creative challengesThe opportunities unlocked by a higher degree of control and customisation of creative workflowsWe dive into some of the key issues faced by GenAI tools used for professional workflows, like the datasets used for the training and who owns the final productSubscribe to XR AI Spotlight weekly newsletter

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter speak with Chitra Ebenezer, Chief Marketing Officer at Velcro Companies. Chitra shares how the Velcro Brand inspires creativity across a wide range of consumer and industrial use cases, and how she balances B2B and B2C marketing strategies to drive growth.She highlights the role of campaigns like “ORIGINAL THINKING™” and “EASY. DOES IT.” in shaping brand perception, and the importance of influencer programs and user-generated content to showcase versatility and build engagement. Chitra also reflects on how Velcro Companies maintains its position as the original hook-and-loop fastener in a competitive market.Key takeawaysEducating consumers on Velcro Brand's infinite use cases requires a balance of awareness, inspiration, and community-driven contentB2B and B2C marketing strategies can complement each other to strengthen brand relevance globallyInfluencer and creator partnerships are critical to inspiring new use cases and driving sales Hosted on Acast. See acast.com/privacy for more information.

This week on The Kula Ring, Jay Aguilar, Global VP of Business Development and Marketing at Chance Rides, gives us an inside look at what it takes to market thrills. From classic carousels to massive rollercoasters, Jay explains how Chance Rides uses both B2B and B2C tactics to reach park owners and ride enthusiasts alike. He dives into the importance of brand legacy, how user-generated content influences purchasing decisions, and what it's like navigating a global market that ranges from zoos to mega-projects in Saudi Arabia. A fascinating discussion on marketing responsibility, generational brand equity, and the power of the nostalgic diesel smell.

יובל קמינקא השלים את התואר השני שלו במדעי המחשב במכון ויצמן, עבד כאלגוריתמיקאי וחוקר, עד שהקים עם שותפיו את חברת סימפלי (לשעבר ג׳וי טיונס), שמסייעת למיליוני אנשים ברחבי העולם ללמוד לנגן, לשיר ולצייר. זו אחת מחברות ה-B2C המוערכות בישראל. הוא הגיע לדבר עם ראם על האתגרים הטכנולוגיים והמוצריים ועל המשימות העתידיות של החברה, שלא מפסיקה לצמוח.   נותני החסות לפרק: לעמוד המשרות של Guardio – חברת סייבר בצמיחה עם מוצר שמגן על מיליוני משתמשים הפרק עם עמוס מגארדיו האימייל של ראם

In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Jessica Russo Suss, Senior Advisor of Customer Lifecycle Marketing at Cigna Healthcare, to explore B2B and B2C healthcare marketing strategies, highlighting the importance of research, empathy, and collaboration across teams. You'll gain valuable insights into how AI is changing audience engagement, why information overload can backfire, and how building trust and understanding your audience's real needs are key to effective campaigns. Listen in to learn practical ways to move beyond traditional tactics and create marketing that truly resonates with both employers and consumers in the healthcare space. RELATED RESOURCES Connect with Jessica- https://www.linkedin.com/in/jessicarussosuss/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

Lou Diamond is a Sales & Leadership Coach, 2x Best-Selling Author, Podcaster, Keynote Speaker, and the founder of Thrive Loud, a podcast production studio that teaches entrepreneurs and executives how to turn their podcasts into “pod cash.” Lou has worked with Fortune 500 companies, Wall Street titans, and thought leaders to help them communicate more effectively and make lasting connections. Watch on YouTube: https://youtu.be/ZL-Q9k5K12Y  Connect with Lou Diamond: https://www.linkedin.com/in/thriveloud/ Learn More: https://www.thriveloud.com/

Traci DeForge is here to her knowledge about podcasting for your business without feeling like a total salesy weirdo. She's busting the myth that you need 10,000 downloads to make a buck—seriously, you can start monetizing with just 1,500 listeners. We talk about how to weave your podcast into your business strategy without sounding like a used car salesman. If you've ever felt awkward about asking for sales, Traci's got the lowdown on how to do it without the cringe. So, grab your earbuds and get ready to learn how to turn your podcast into a money-making machine while keeping it real and relatable!Takeaways: Most podcasters wrongly believe they need to drop $10k to start monetizing. Traci DeForge busted the myth that you need 10,000 listeners; 1,500 can do it too! Podcasting is all about strategy; it's not just talking into a mic, folks! You've got to view your podcast as part of your whole business model, not just a side gig. Feeling salesy? Get over it! Your mindset can really change how you sell. If you don't ask for what you're worth, you might be leaving money on the table! Links referenced in this episode:schoolofpodcasting.comproduceyourpodcast.compodpage.comSecrets of Closing the Sale - Zig Ziglar (Audible)Traci DeForgeHelping business owners & brands turn their expertise into strategic podcasts that build authority, attract qualified leads & drive revenue. Full-service, 360° podcast solutions from strategy to sponsorship.As Founder & CEO of Produce Your Podcast, I help business owners, brands, and thought leaders transform their expertise into strategic media platforms that build authority, attract qualified leads, and generate revenue. From early-stage startups to my work with Fortune 500 companies, including Google, Hilton, Weight Watchers International, Microsoft, and British Airways, I am internationally recognized for identifying successful business development opportunities for innovative growth. Recognized as a Top 10 Podcasting Services Provider by Media & Entertainment Business Review (2024), we've launched and managed over 160 B2B and B2C podcasts, supporting startups and global brands across the technology, legal, finance, and healthcare sectors.With 30+ years of experience in award-winning media production, broadcast radio, and business development, I developed a full-service podcasting model delivering broadcast-quality production, strategic brand positioning, and measurable business outcomes. From concept to launch, audience growth to monetization, our proprietary workflow equips clients with a turnkey system for success, aligned with their marketing, sales, and content creation goals. READ MOREMentioned in this episode:Question of the MonthThis question comes from the AMAZING Steve Stewart from the Podcast Editors Academy (see schoolofpodcasting.com/pea and yes that is my affiliate link) and he wants to know what steps, practices, strategies, etc you are doing to speak better (with less, um, you know, like, you know crutch words). I need your answer by July 25th, 2025. Go to schoolofpodcasting.com/questionQuestion of the MonthWhat...

#266 Marketing Leadership | In this episode, Matt is joined by Jess Cook, Head of Marketing at Vector, a platform pioneering the contact-based marketing category. Jess has spent her career building standout content strategies at B2B brands like LASSO and Fastly, and she recently made the jump from Head of Content to first-time Head of Marketing.Jess and Matt cover:How content marketers can transition into marketing leadership and what gaps to prepare forThe strategy behind building a brand that stands out in B2B (and why Vector leans into being “a little unhinged”)How Jess built her first marketing budget from scratch and sold it in using storytelling, not spreadsheetsYou'll walk away with tactical insights on running a modern B2B marketing org, from content and brand to budgeting and team structure.Timestamps(01:00) - – Jess's B2C roots at McDonald's and Kellogg (04:34) - – Jumping into B2B and growing through content (06:19) - – Why she moved from Head of Content to Head of Marketing (08:54) - – Hiring product marketing first (and why it matters) (13:04) - – How Vector built a bold B2B brand with personality (17:04) - – What Jess looked for in her first marketing hire (20:24) - – Building and pitching her first full marketing budget (25:49) - – Creating a 30/60/90 plan that actually drives buy-in (27:19) - – Category content, SEO, and early wins with AI (32:20) - – The podcast pivot: ditching “Funnel Cake” for something better (36:00) - – How she knew Vector was the right fit (39:40) - – Going all-in on YouTube and video-first strategy (43:50) - – Short-form content, brand building, and trust (46:20) - – Biggest lesson: balance long-term planning with quick wins (50:50) - – Leading with action and setting the tone as a new marketing leader (52:50) - – How Jess communicates vision and builds internal alignment (56:20) - – Wrap-up and final takeaways Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Zuddl.We're halfway through 2025, and one thing's clear: events continue to be one of the highest performing marketing channels. Niche meetups, conferences, curated dinners, networking - you name it. Everyone's leaning in.Events are a core part of our playbook this year at Exit Five. So far, we've hosted two virtual sessions each month, one large virtual event, one in-person meetup, and we're deep in the weeds planning our Drive conference coming back to Vermont this September.Zuddl helps us run a smarter event strategy - from driving registrations, managing invites, automating comms, reminders, analytics, tracking. Their Salesforce integration also makes it simple to report on pipeline and revenue from events without pulling in ops.On top of that, the differentiator with Zuddl is how their team is insanely good at supporting us. They always go above and beyond for us - and that's how we've been able to keep the momentum going with 12+ events already this year, with plenty more to come.If events are part of your marketing strategy, you need to look at Zuddl to see how companies like Zillow, CrowdStrike, and Iterable are using the top event platform for Business events in 2025. Head over to zuddl.com/exitfive to learn more. 

Website traffic drops can feel like a punch to the gut, especially when millions in revenue are at stake.While traffic declines are amongst the most stressful experiences for marketing leaders, they're rarely mysterious once you understand the underlying patterns.After diagnosing and resolving hundreds of traffic drops over the past decade for £10m+ turnover B2B and B2C businesses, we've identified exactly why websites lose visibility — and more importantly, how to fix it.In this episode, I reveal:• The two distinct categories of traffic drops (gradual vs sudden) and why misdiagnosing the type often makes recovery impossible• How AI Search tools like ChatGPT (now processing 1 billion daily searches) are quietly siphoning traffic from traditional search, and the strategic shift from capturing clicks to earning AI recommendations• The "SEO neglect" phenomenon that's causing gradual ranking erosion, including why content from 2021 (like we found on OVO Energy's site) is losing competitiveness without regular updates• Why Google's 300 annual micro-updates create cumulative traffic decline that often goes unnoticed until it's severe (like OVO Energy's drop from 5,400 to 3,000 first-page keywords)• The technical migration mistakes that can obliterate traffic overnight — including the email we received: "We moved from Magento to Shopify three weeks ago and rankings keep dropping"• How to distinguish between real traffic drops and measurement errors (the relief when it's just a tracking problem!)I'll walk you through real client examples, including our diagnostic process for major algorithm update impacts and the systematic approach that helps businesses not just recover, but emerge stronger.Whether you're facing a gradual slide or sudden plunge, this episode provides your complete diagnostic framework for identifying the root cause and implementing targeted recovery strategies before your competitors capitalise on your visibility loss.Get The Show Notes:https://exposureninja.com/podcast/361/Listen To These Episodes Next:58% of Google Clicks Are Gone. What Now?https://exposureninja.com/podcast/359/The New AI Threat Terrifying Every Global Brandhttps://exposureninja.com/podcast/360/What is AI Search Optimisation (and How To Do It)https://exposureninja.com/podcast/358/

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Be among the first 50 users to sign up and get 6 months of Enterprise tier for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Matthew Plese, president of catechismclass.com, about their efforts in optimizing Google Ads campaigns for his B2C business. Matthew shares insights on keyword strategies, the importance of analyzing organic versus paid searches, and the adaptability needed in digital marketing. They discuss specific strategies to improve ROI, including conversion value implementation, keyword analysis, ad creative enhancements, and A/B testing. The conversation highlights the necessity of continuous optimization and data-driven decision-making in successful online advertising. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Today's conversation is a solo episode, but it's not a Q&A.It's a special episode reflecting on the biggest lessons and insights from making over £1.7M ex VAT of sales during the last financial year between April 2024 and April 2025.I've worked full time in sales now for over a decade after graduating from University in June 2014. Along the way I've worked in B2B and B2C sales as well as building my personal brand, social media channels, and this wonderful podcast.This episode has 12 of the lessons I've learnt on how to successfully make sales and many of these will be immediately actionable for you to implement whether you run your own business, work in sales role in an organisation, or just know sales matters to your success and you want to work on it.I have many other big lessons, insights and templates I've saved and written into my presentations and trainings I've delivered to individuals and sales teams over the last 18 months as an adhoc sales consultant.However I am now going to offer this far more broadly and am building out the best video content for my sales masterclass. If you want to learn more on how we can work together to improve your sales skills and results then DM me 'SALES MASTERCLASS' on LinkedIn or Instagram.If you want more lessons like this Episode 257 recaps my 13 lessons from £1.1M ex VAT last year.Today's episode is sponsored and supported by Hussle. Hussle is the way to get access to 1000s of UK gyms, pools and spas with one simple membership.If you're an HR professional, wellbeing specialist or small business leader, visit Hussle for companies: ⁠https://bit.ly/4d5SIn7⁠Or if you're an employee, wishing your company would offer this benefit, visit Hussle for employees: ⁠https://bit.ly/3X8b6poConnect with Col:Instagram: ⁠⁠https://www.instagram.com/col.cambro/⁠⁠Email List - ⁠⁠https://mailchi.mp/548e38ba5942/colincambro⁠⁠Patreon - https://www.patreon.com/colcampbell

This week on That Entrepreneur Show, prepare to unlock the secrets of building iconic brands and driving unparalleled growth! We're thrilled to host Sheila Butler, a powerhouse Chief Marketing Officer with over 25 years of experience at industry giants like Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. Now, as the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila brings her unparalleled expertise directly to visionary entrepreneurs.In this engaging episode, Sheila will share her unique perspective on brand transformation, revealing how she's helped major players pivot, grow, and resonate deeply with their audiences. We'll dive into the intricacies of marketing strategy, uncovering the frameworks and insights that truly move the needle in both B2C and B2B landscapes. Plus, get ready for a masterclass in loyalty program design and optimization, as Sheila unpacks how to turn customers into lifelong advocates.Beyond the corporate boardroom, Sheila will offer invaluable insights into her journey as an entrepreneur, particularly through the lens of fractional CMO services. If you're an entrepreneur looking to elevate your brand, build unbreakable customer loyalty, or gain strategic marketing leadership without the full-time commitment, this episode is your ultimate guide. Sheila's broad career background offers a rare blend of enterprise-level wisdom and agile entrepreneurial spirit – a truly unmissable conversation for anyone ready to transform their marketing game.Other areas discussed are: What to do after job elimination? How to create a customer connection High perceived value low perceived costSupport the showThank you for tuning in! Be sure to subscribe to stay current with our episodes. We want to feature you! Let us know about an episode you love by emailing PodcastsByLanci@gmail.com Want the episode freebie or have a question for our guest or Vincent? Interested in becoming a guest or show partner? Email us.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.

In this recap of the conversation with Wendee Close, founder and CEO of Goals2Life, a personal development platform that helps people turn their dreams into achievable goals. Lesley Logan and Brad Crowell, dive into how burnout led Wendee to build a more values-aligned life and business, how planning can fuel purpose, and why taking bold, intentional action is the key to owning your next-level identity. If you've ever felt overwhelmed or stuck, this episode will help you get back on track one meaningful step at a time.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:Tips for safely storing your Reformer in a humid garage.What Wendee asks herself daily to stay aligned and focused.How asking for help can connect you to the right people.A powerful mindset shift to embody your future self now.Why sleep is your secret weapon for clarity and creativity.Episode References/Links:Agency Mini - https://prfit.biz/miniOPC Summer Tour - https://opc.me/tourOPC Summer Tour Calgary - Opc.me/CalgaryUK Mullet Tour - https://opc.me/ukCambodia October 2025 Retreat Waitlist - https://crowsnestretreats.comContrology Reformer - https://beitpod.com/reformerSubmit your questions - https://beitpod.com/questionsGoals2Llife Website - https://www.Goals2Life.com If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/ Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Lesley Logan 0:00  Don't beat yourself up. It's ask yourself very clearly, like, why haven't I done this? What has been in the way? Is this actually something I still want to do? Can I actually do it and then set new measurable goals, set new milestones and make it happen. Lesley Logan 0:14  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:53  Welcome back to the Be It Till You See It interview recap where my co-host in life, Brad, and I are going to dig into the purposeful convo I had with Wendee Close in our last episode. If you haven't yet listened to that interview, feel free to listen to that one first, then come back and listen to this one, or listen to this one and see if you agree with what we liked about that one. It's your choice. That's what's really important about the Be It Till You See It podcast, you choose. You choose how you want to listen. Today is July 17th. Brad Crowell 1:22  You choose very closely. Lesley Logan 1:23  Yeah, I hope you like that, Wendee. I'm sure she hasn't heard that before. It's like, my mom's last name growing up was Friesen, and like, she was super tall, so they would always go, how is the weather up there? Is it Friesen? Right, like, wow. I know kids are clever and cruel. Anyways, that's, I don't know why that popped in my head. Welcome to ADHD. So today is July 17th 2025 and it's National Tattoo Day. It was also another day, but obviously I have to pick this one, tattooing, the art of inserting pigment under the dermis layer of the skin. Brad Crowell 2:00  In case you didn't know. Lesley Logan 2:01  To create a decorative, symbolic or pictorial design or just a sticker on your body, permanent sticker on your body. Brad Crowell 2:01  Permanent sticker on your body. Lesley Logan 2:06  How I like to think of it. And on National Tattoo Day, July 17th, we set time aside to learn more about the tattooing process. It's a societal importance and history. Okay, here we go.Brad Crowell 2:17  I didn't know that. I'm in on societal importance. Lesley Logan 2:20  You guys, in case you don't understand the process of picking which day, it really is like what title speaks to us, and then we learn about the day as we read about it with you on air, and that someday could become problematic, but we'll edit it out then I guess you'll never know. So if you don't have a tattoo, you likely, or you're likely, to know someone who does. And if you've asked them how they knew at the time when they were getting inked whether they would still want that design on their skin years or decades later, you may have just gotten a peculiar look instead of an explanation. There is a certainly a fraternal connection between people who bear tattoos, a connection that those without ink can never really understand. We asked one correspondent to try address this phenomenon. He said, tattoos began as a ceremony, and they're still kind of like that. Once you're in an artist's needle, it's like a little it's a little like a religious experience. It's like the aha moment people talk about having in a business life. It illuminates something you didn't see before. I don't understand any of that. That doesn't resonate with me in any. Brad Crowell 3:15  Yeah, me neither. Lesley Logan 3:16  So first of all, I overthought my first tattoo, way too much. Brad Crowell 3:20  I mean, took me 15 years to get my first tattoo, because of the same thing. Lesley Logan 3:25  15 years from when you're 18 or like?Brad Crowell 3:29  Yeah, yeah, I didn't get one. So I guess that's not true. I wanted to get a tattoo in my teens. My parents said no, but I started designing it in my teens. Lesley Logan 3:38  Okay, okay. Brad Crowell 3:39  And then I didn't actually get one until 30 years old.Lesley Logan 3:45  Yeah, I got my first one on a blind date.Brad Crowell 3:48  You got one on a blind date? Lesley Logan 3:50  Yeah, we wanted something to do. Brad Crowell 3:52  Wow. Lesley Logan 3:53  I know. Brad Crowell 3:53  This is the first time I'm hearing this story, y'all. Do tell. Lesley Logan 3:57  Anyways. Brad Crowell 3:58  How'd that go? Lesley Logan 3:59  I never saw that person again. And I covered up that tattoo after I left my ex with the cherry blossoms that we then added on to, and then I just got others. Because once you get the first one, you kind of start to just get other ones and.Brad Crowell 4:21  Well, the hurdle has been left, you know, like, you're, you're, there's this weird mental block of like, I don't know if I want to keep that thing on my body forever. And then after, after you get your first one, you realize no one actually gives a shit. And then also you're like yeah, you know.Lesley Logan 4:38  We speaking on podcast or proponents for tattoos? Brad Crowell 4:39  Yeah, I'm not. I'm not that worried about it either. Because here's the other thing, you can also change the tattoo or you can cover the tattoo or you can remove the tattoo.Lesley Logan 4:50  Or you can remove it. Keith Davidson removed all of his tattoos. He is a complete blank slate. Google it right now. Brad Crowell 4:55  No way. Lesley Logan 4:56  Google it right now, because I thought for sure, it's AI and people were saying it's AI, and he has done actual interviews about it, and he there's no way it's makeup. He has, he spent $200,000 getting them all removed. And I thought that's all it costs to cover remove his entire body. Brad Crowell 5:12  I mean, he had a he had. Lesley Logan 5:13  His whole head to toe, like he was so covered. So anyways, our neighbor is shout out to Brieanna, Viva Vanish skincare, she actually removes tattoos. So like, to me, you could just remove it, right? Or you could cover it up, but you, you, you do overthink the first ones, and then you kind of just get them, and they just become part of you. Also, I've gotten, like, my dream catcher, my dream catcher tattoo. It is really funny. When I got it. Remember this, Brad, I got the dream catcher tattoo. It takes up my whole fucking arm. We came back from Cambodia.Brad Crowell 5:48  Upper arm, shoulder down to elbow. Lesley Logan 5:49  Yeah, shoulder to my elbow. We come back from Cambodia and, like, literally, no one notices. Like, no one notices. And I'm starting to think that like it, people don't like it, you know, and all this stuff. And so I'm, like, starting to make this through my head, and then someone who I've never met in person, they only know me through social media. I was at an event, and they're like, oh my god, is that a new tattoo? And I said, it is. Thank you. I just got it, I just got it right. And other people are like, that's new. And I'm like, yeah, there are people who, like, have known me for years, and I'm like, they're like, well, you're just, like, a person with tattoos. You just have tattoos. So anyways, all I had to say is, you know, I saw a reel or a meme. It was just like, tattoos are just stickers for adults. And, like, we like pretty things.Brad Crowell 6:32  I'm in on that. And I was looking up the Pete Davidson thing still, and I found something really interesting. He did an interview with Variety, why he decided to remove all of his tattoos, and apparently he's not removed every single one, but he's removed the majority. He said, on deciding to remove his tattoos, I used to be a drug addict and I was a sad person, and I felt ugly and that I needed to be covered up, and I didn't. And I don't think there's anything wrong with tattoos, but mine, when I look at them, I remember a sad person that was very unsure, so just removing them and starting fresh, because that's what I think works best for me with my brain. When I look at them in the mirror, I don't want the reminder of, oh yeah, you were a fucking drug addict. Like, that's why you have a Sponge Bob smoking a joint on your back. So good for him. Lesley Logan 7:18  Oh, I love that. But see, that's the thing. You can just remove it. So, you know.Brad Crowell 7:22  I mean, it's a process, but it can be removed. It's money and time, yeah. Lesley Logan 7:26  You know what? There's a lot of things you could spend your money on. I, don't get something you don't want. But also like. You. Brad Crowell 7:33  I like, I mean there's definitely sentimentality around the tattoos that that I have, have put thought into them. It hasn't been just like, on a whim, but also, too, the more like, as you get after you get your first one, the second one, the decision to get it was, like, much faster than the first one. Lesley Logan 7:52  Well, I also just want to say, like, you don't have to get them, and it's also fine if you get them and don't over, like, don't overthink it so much because it, because you kind of make it perfect and, like, you're trying to get all perfect. And it's, it's, like, it's, there's no judgment either way, like, you're gonna, life will go on. Brad Crowell 8:10  Well, we are very big proponents of ink and tattoos. We think they're really fun and cool. Lesley Logan 8:15  If it's part of your personality, like, and also, like, I don't, I don't think I remember my parents saying, you like, oh, you're gonna be so judged. You'll never get a job, like, that has never happened to me one time, and I have tattoos all over my hands and like, no one notices. Brad Crowell 8:17  Yeah, yeah. Lesley Logan 8:17  You know. So most of them are for me anyways, because when I have to look at myself in the mirror all the time, and I have to, like, look at what I do, like, or on a camera live all the time, and I'm like, I just want something to look at that's not just my family. Just my face. Like, I'm so tired of looking at my own face, I would like to see something else. So that was really a lot of it for me. Anyways. Brad Crowell 8:50  Anyways. Lesley Logan 8:52  Back to this podcast (inaudible) coming up. So, today we actually kick off Agency Mini 11. That's happening right now. Brad Crowell 9:01  Right now. Right now. If you'd have no idea what that means, and you were like, I need in on this, go to prfit.biz/mini. That's profit without the O dot biz slash mini. Lesley Logan 9:10  It's for Pilates instructors and fitness instructors who want to improve their business and attract clients that actually want to teach and make the money they want to make. So that sounds like you. You do want to sign up for this because the next one with our calendar, if it's possible being Q1 of next year.Brad Crowell 9:25  Yeah, we're, we've been literally, like, tentatively looking at February. Lesley Logan 9:25  Yeah and it could be the end of February. Brad Crowell 9:30  So it's not, we're not doing another one, we're not doing another one this year. And, and honestly, it's a killer program. So, and it's also not expensive, you should definitely do it.Lesley Logan 9:40  62.50 sign up today. Three days. First couple days of replays. There you go. All right. Then we are now really in the countdown of our Summer Tour the van has.Brad Crowell 9:52  We leave next week. Lesley Logan 9:54  I know the van has a new look. We have a huge tour going on. We have so many cities that are sold out. So many people are we're so excited to see in person for the first time, some we were seeing in person for the third or fourth time. We can't even wait. It's powered by Balanced Body, which means we actually bring some of the Contrology equipment with us. You can try it out. We have amazing prizes from them to give out, we're bringing Bayon. So it's opc.me/tour and then you can see all the different cities. And some of these cities, you are easily drivable. We have people who are coming to two cities, so you can do that too. Also, if you're having a little FOMO that we're not coming to a city anywhere in driving distance near you. And I just want to remind you, we are driving for several thousands of miles so you can drive a few hundred. Brad Crowell 10:38  Yeah, you can, it's okay, come join us. Lesley Logan 10:38  But it's like, if that's not an option, the Calgary event is a virtual event. And so it's in-person, of course, but there's virtual seats that are available, and they're limited. So you can get those at opc.me/tour, just pick the Calgary event. And then we come back.Brad Crowell 10:48  That's, I just want to call that again, if you weren't listening, we have virtual tickets for the summer tour for two workshops. Lesley Logan 10:51  Yeah, we've never done that before. Brad Crowell 10:56  Go to opc.me/calgary. To go directly to where you find them. Opc.me/calgary. Cool.Lesley Logan 11:05  Yeah. And then we come back rest up, unpack, repack, because we're going from summer to Scotland's fall, and we are going to be in the UK. We'll be in Leeds and in Essex. Brad Crowell 11:17  Yeah, we're running out of seats over there, y'all. It's exciting.Lesley Logan 11:19  Yeah, oh yeah. It's, well, at the time we're recording every time someone buys, it's like, this is, this stock is low. It's like, low it is. So Leeds only has a couple spots. Essex, we are offering day passes there, but every time someone buys a two-day pass, we run out of two-day passes. That's how that goes. So because it's a week during the week, because it's not nice, like, you can go to a whole workshop day during the weeks, plus, like, a vacation during the week, so go to opc.me/uk, I've had a ton of people going come do a tour in the UK. I'm like, I am, you guys, I'm coming in September. And we have a ton of our workshops that are happening at these locations. You can even do both locations. There's only like one workshop that overlaps, so opc.me/uk and then we'll come back at a couple weeks later, we go to Chicago for P.O.T., and then we go to Cambodia on our retreat. And it's not too late for you to sign up for our retreat for Cambodia, because we just bought our plane tickets.Brad Crowell 12:11  We just bought our plane tickets, and also we just had another person sign up, you know, so there's still time, absolutely, it's not like, you know, the plane tickets aren't getting overly crazy right now, which is nice. So pop in, come join us. Go to crows nest retreats.com. It's going to be a pretty small group this time, so I'll tell you (inaudible). Lesley Logan 12:11  If you don't like big crowds, it's the time to come, because I can't promise you it'll be a small group every time. In fact, I know 2026 has a ton of people, so you're gonna want to do this one because we'll have more time together. It's a lot of fun, and you can always come a day early or stay a day late.Brad Crowell 12:47  Well, we would encourage you to stay a day late, because we actually have two events that we can't include, quote-unquote, in the retreat. I mean, those events include going to see an elephant sanctuary, yeah. And then the second event is a waterfall excursion. And the reality is they're both just like, like, longer events that we couldn't fit into the flow of the actual retreat. Lesley Logan 13:08  Full day events, and also, like, especially the waterfall, we have to have a smaller group weather permitting, you know, all that stuff. So that's why they're extra so and on the extra days, and we're going to do them before we leave, so you should come, crowsnestretreats.com. Okay, we have a ton to talk about with Wendee, but we have an audience question.Brad Crowell 13:26  We sure do. @BrendaHornung1990 on YouTube asks, can I put a reformer in our garage? I'm in the southeast. So does it, so it does get hot in the summer southeast, probably like Georgia or Florida? I think I'd be more worried about the humidity. Lesley Logan 13:46  Good job, Brad, good job. Brad Crowell 13:48  Unless you've got a Contrology Reformer, which won't, you don't have to worry about the humidity as much. Yeah, there's no wood that's going to warp, right? Lesley Logan 13:55  Correct, because that's the thing. So, so the thing so one, I don't know which Reformer you're looking at that makes a difference. Two, so if you get a Balanced Body Reformer, that's wood, like a studio reformer, you have to worry about humidity for the wood. However, their springs have a coating on them, so you don't have to worry about the springs resting, whereas the Contrology, it's aluminum. And so you don't know. Lesley Logan 14:21  Or an Allegro 2. Lesley Logan 14:22  Yeah, yeah, yeah, you could do that. Brad Crowell 14:22  Allegro 2 is also aluminum. Lesley Logan 14:22  Yeah, so, uh, is it aluminum? I thought it's fiberglass. No, no, it's metal, I know, but is it alluminum, I don't think it's, it's white. Brad Crowell 14:34  Yeah, it's, it's aluminum. It's definitely not, it's not fiberglass. Lesley Logan 14:37  Really? We should (inaudible).Brad Crowell 14:37  It's definitely not fiberglass.Lesley Logan 14:37  Anyway.Brad Crowell 14:37  100% not fiberglass. Lesley Logan 14:37  Well, Brad is gonna, Brad is gonna, it's a prefab. I know that it's like the way they make it, anyways, the Contrology. I have friends who have them in Hawaii.Brad Crowell 14:50  Powder-coated aluminum. Lesley Logan 14:51  Okay, there you go. Brad was paying attention on the tour, not me. Anyways.Brad Crowell 14:57  I've also picked them up. I know what they freaking are. Lesley Logan 14:59  Yeah. So the Contrology, my friend has in Hawaii, and the frame is great. Nothing goes on there. Doesn't even rust, but the springs, well, you have to clean the springs, right? So. Brad Crowell 15:12  That's right. Yeah. I forgot about that. That's great. It's exactly the same, like, environment with humidity.Lesley Logan 15:18  I so I worry more about humidity anywhere. And then when it comes to, just, like, the hotness, I mean, obviously it's gonna pin like, are you gonna want to lay on a hot Reformer bed? Because it's gonna like, like, it's like, sitting on your car when the car's hot.Brad Crowell 15:34  Well, here's the thing, you can actually regulate the temperature inside your garage. Lesley Logan 15:37  Yeah, if you can, yeah, then I would do that. Brad Crowell 15:39  In Cambodia, we have these wall units for, like, air air conditioning. Lesley Logan 15:44  Yeah, I love this idea. We're helping you out, Brenda, so get a wall unit, and then I probably. Brad Crowell 15:49  Yeah, they're called a they're called, there's a specific term for them. What are they called? They're not a window unit. They're a wall unit. Oh, they call it a split, mini split. Lesley Logan 16:03  A mini split. Brad Crowell 16:03  Mini split. So that way, what it does is it actually takes the big air conditioning part of it that, like, you know, is loud and noisy, and it actually is outside, yeah, but then the inside is just a little wall.Lesley Logan 16:15  They're amazing. They're so quiet. The other thing I would just say is, like, I've never experienced this thing. I've never had to purchase one in my life. But a dehumidifier is something you can also purchase. I saw one in Brad's uncle's basement. I was like, what is this thing? He said, a dehumidifier. I'm like, I only know about humidifiers. Clearly, that's where I've lived in the world. So you can have a dehumidifier, and then that would make your equipment last a long time as well. Brad Crowell 16:39  That's true. Lesley Logan 16:40  Just something to note that, like Naugahyde and your leather straps, you know, those things can be affected by the weather. So if, again, if it's hot, cold, like, you're just gonna want to find a way to stabilize the environment a little bit so that it, you can have it for years, because that's all I want to make sure, like, we didn't leave my Reformer around the heat. I think my extra Reformers out in the in the garage for, like, in the shed for like, a year, but it was in a box protected. And then we're like, we got to get that in. That's probably not so great for it. So. Brad Crowell 17:07  Yeah, just because the the Naugahyde will eventually become brittle. Lesley Logan 17:10  I think the leather straps would also become, they would dry out as well because, like, they stay healthy because of the oils of the skin. So anyway.Brad Crowell 17:18  I just also found out that a mini split is, it's called a mini split because it's heating and cooling. Brad Crowell 17:24  Oh, well, there you go. Brenda. Show us the pictures of your garage with your new Reformer in it. Brad Crowell 17:24  You're amazing. Lesley Logan 17:24  You guys. If you want to ask us any questions, they don't have to be about Pilates, they can be about anything. You'll, you just have to go to beitpod.com/questions. You can also send us your wins. We can celebrate you. And you can hear about your wins on a day that you need to because they always happen to land on the day. You're like, my life isn't working. And then you hear a win you had, and you're like, Oh my God, it was, I just forgot.Brad Crowell 17:47  Stick around. We'll be right back. Brad Crowell 17:49  All right. Welcome back. Let's talk about Wendee Close. Wendee is the founder and CEO of Goals2Life, a personal development platform designed to help individuals create and achieve meaningful goals through detailed planning and execution. It's quite a comprehensive platform. It's actually kind of amazing. After 27 years in the B2C industry, she pivoted into the tech world to build a purpose driven SaaS platform aimed at transforming how people bring their aspirations to life. SaaS stands for software as a service. So the like a SaaS platform would be like Gmail or Google Calendar. That's a SaaS platform. In this case, she's making a tool that is software that'll help you bring your aspirations to life for real, known for her resourcefulness and her get it done attitude, Wendee now helps ground people break through burnout and overwhelm by aligning their goals with their values. And I think for her, that was, like, legit, because she was like, doing she and her husband had started a business that could she do it? Yes. Was she really good at it? Yes. Did it light her fire? No. Should she have been doing it? No, right. But she did it for decades, right? And after all that time, and they really did well, she still was like, I kind of don't like what I'm doing, yeah. And so that's what caused the shift to start this platform, you know, effectively starting a second career after her kids have flown the coop. She they're empty nesters now. So, you know, she's, she's definitely tackling a huge project. Lesley Logan 19:30  Bird launcher. Brad Crowell 19:30  She's a bird launcher. Lesley Logan 19:32  Yeah, I like, I know I said on the podcast, if not, I said her face. I am, like, immensely impressed that she has taken on this project because, like, it's so, like, I had no idea what starting OPC like, how much effort it is to have a platform like OPC. Like it is the amount of work we have to do on a daily basis for OPC is the amount of people who work on that site to keep everything. So like, when she was, when she talks, she's like, oh my God, that is the biggest project in the world. Like, I was just like, sitting there, from the experience of it, and she doesn't even see it as difficult. I mean, like, of course there's difficult times, there's hard days, but she always is like, excited for the challenge. And like, she takes it in, and then she figures out who she has to talk to to make it happen. And so anyways, one thing she said that I love, and I think it is why she can do what she's doing and take on this mountain of an amazing business, is when the vision is clear, you become it. So she is like, even though the project is still being built out and it works. She has tons of clients and tons of customers and tons of companies that work with it, but it was something that she's continuing to build and perfect and do. She isn't waiting for it to be ready to go out there and talk about it. She's talking about it because she's it.Brad Crowell 20:54  She's been talking about it, I mean, you know, before it was even ready to go. She understood what she was building, who it was going to help, and was out there sharing it with the world.Lesley Logan 21:04  I mean, if you haven't listened the episode, you have to, because it's truly a Be It Till You See It like it is, she is not waiting for the project to be ready for someone to deem the project ready for anything like that. She's like, I'm going to go out there, I'm going to talk about it and the questions I get and the things people need are going to help me make it even better. And that's what we are always trying to tell people to do inside of Agency as well. She said, when you believe in what you're doing, it becomes, it becomes easy to show up and say, this is who I am and this is what I'm doing. The vision is so strong, you live it. And I think, like, a lot of us, are sitting in the place where she was before in that B2C thing. Maybe you're not B2C but, like, was she good at it? Yes. Can she do it? Yes. It didn't light her up. And so I think a lot of people are struggling with, like, preaching, preaching out loud and and boasting about the thing they're doing because it's not the thing they really want to be doing. So they're not as excited. She is so excited about this. Every time I talk to her, I'm like, excited about what I do. Like, somehow, like, it reminds me this is why I do what I do.Brad Crowell 22:06  She lights everybody on fire. You know, I bet you, too, that all the things that she learned with her first business on, she managed a team. She, you know, worked with clients. She, you know, understood how to do every aspect of that business. There's like a direct translation for what she's doing now, even though it's a different project and a different product and a different goal, the skills she learned from the first one are absolutely setting her up to excel at this in What? What? So much faster, so much faster.Lesley Logan 22:42  Well, and also, like, every single even if the thing you want to do is something you were never trained to do, every skill that you've acquired along your journey is transferable. It's all. Brad Crowell 22:51  Story of my life. Lesley Logan 22:52  Yeah, it's really all so transferable. And there, most of the jobs that I well, the job that I currently have, there's, like, not like a degree in it. So, yeah, like, I think, like, we're all like, where's the checklist to go check? There isn't one. So get your vision clear and then talk about it. Don't be afraid to talk about it, because, just because people question it or and they might not be as excited as you, their questions help you deliver what you do better. You know? When we first started about OPC versus how we talk about it now, very different based on the questions we got from the way we talk about it, you know, like, so.Brad Crowell 23:28  Class starts at six. I think we even said that. I'm sure it was, like, new class on Tuesday. I really loved when she was talking about clarity and resourcefulness and her reminder about it, specifically around asking for help, right? She has no qualms to reach out to people and ask for help. She is very excited about what it is that she's doing, and because she knows what she's building, it gives her enthusiasm, right, and courage. And then when she goes and she asks someone for help, even if they say no, it doesn't matter. It doesn't deflate her enthusiasm. But because she has that, she can ask for help in a way that is compelling people actually want to help her. She said, every single day, I'm like, I don't know how to do the thing that I'm gonna do today. But what do I want to do? I want to impact lives. So she has a bigger goal. Like, for example, the conversation you were having was about going live on Instagram. She's like, I'm not a techie, you know, social media user, but I'm willing to learn this thing, even if I fail at it, if I fall flat on my face. Because if I can go live with someone today, and it's got to further my actual goal, which is impacting people's lives. And she said she just, she encourages everyone to just be, learn to be as resourceful as you can. Right? And she said, if you're honest and transparent about where you are and what you're trying to do, others will help you do it.Lesley Logan 25:03  Yeah, they will. They because they get excited. Because you're excited. People want to be part of the party. People want to be part of, that is how, for better or worse, people get involved in organizations like you know, they want it. I read the book Careless, careless people about Facebook and, oh, guys, it's a book worth, and if I could get her on, I would, but she's not doing any touring right now, but it's she talks about why she got involved with Facebook and why she was pushing for it to be around the world, because she want, she want to be part of the vision of connecting people, yeah, and helping people have all these and I know that's like the worst example, but also like getting so excited about your thing that people get excited to be part of your life, because they'll want to connect with the right people too, whether or not they can help you, like, Oh, I know, so and so. And then they're so excited about what you're doing when they talk about this to their friend, there's a trust transference, and all of a sudden you have the connections you need, you know. So no one gets to get their goals all done by themselves. It just doesn't happen that way. You want to go fast, go alone. If you want to go far, go together.Brad Crowell 26:10  Well, yes, very enthusiastically delivered there. Oh, you mean that old thing. Okay, dad. That's hilarious. All right, well, if you are looking for some, Be It Action Items, stick around, because we're going to dig into those when we come back. Brad Crowell 26:33  Okay, finally, let's dig into those Be It Action Items that we had with our conversation with Wendee Close. What bold, executable, intrinsic or targeted action items can we take away from your convo? I'm gonna go first, because she actually went down all four like, right away, which is pretty awesome.Lesley Logan 26:53  Whenever anyone does that, I'm like, oh, you took the assignment to the next level.Brad Crowell 26:58  She did. She did. She said, hey, here's what's bold, own your next level identity, right? She encourages you to ask, what would my future self do right now, today, in this instance, and then take that action from your future you, right? And she said, that's super bold, you know, like, know where you're going, know what you're trying to do, and then you know, if you're faced with a tough decision, would you, would you choose yourself make decision A or decision B, right? And then she said, executable, take small intentional steps every single day, small intentional steps, right? Breaking down big goals into micro movements. And then ask, what's one step that I can take today, right now, and then go do that step. In fact, that's like half of what Goals2Life is is literally the execution element of it, because what they help you do is map out your goals and then figure out how to do them, actually, how to bring them to life, right? Lesley Logan 27:56  Yeah. You just, that's where the name came from. Brad Crowell 28:00  Goals2Life. That's where the name came from. Intrinsic. Align your goals with your purpose. Align your goals with purpose. She said, What? Ask yourself, why does this even matter to me? Like, if you have a goal of, let's say, doing a 5k race, you know. Why does this matter to you? Why you know do the seven layers of why you know, what is it that you're actually trying to do here? And then, when your goals are tied to your values, your commitment will deepen. So you need to understand what your values are. And then we need to find goals that are going to tie it all together. So, intrinsic. Align your goals with your purpose, targeted, set clear, measurable milestones, replace vague hopes with tangible outcomes. Ask yourself, how will I measure the progress? We would suggest deadlines. Deadlines actually give yourself by this time I will do this thing, you know, or by this time I will, I will have this finished or this piece, piece of it accomplished. Because then it gives you targets. Lesley Logan 29:06  I just talked to Agency members about this. I said, if with, like, you know, we're halfway through the year, right? And it's like, if you reflect on your goals, you wanted to have done this year, what you want to have done by now, and you're like, oh my God, I didn't hit the name. It's like, well, it's, don't beat yourself up, it's ask yourself very clearly, like, why haven't I done this? What has been in the way? Is this actually something I still want to do? Can I actually do it and then set new measurable goals, set new milestones and make it happen? You know? So I believe in those I love a deadline. Brad Crowell 29:35  Love a deadline. Yeah. What about you?Lesley Logan 29:37  Okay, so she said, and this goes back to what I was just saying, so I'll just translate. If something's a priority, if it's a goal, it needs to be on your calendar. And that's where a lot of people make mistakes. They're like, Oh, I'm gonna do this thing, but they don't even set aside time, like in my calendar. If you look at my calendar, it'll say, write this thing, do this thing, call this person. It is in my calendar. So there's not like, Oh, here's my three things I wanna get done today. And. I have a wide open day. No, every single work day is like it's full because I have now, of course, I can move things, if something comes up or whatever, but then it gets moved because if it's in your calendar, you'll reschedule it. So that's what's really important. She said, if it's not in your calendar, it's not a priority. And she didn't mention time blocking. I'm big fan of time blocking. I actually talk a lot about how we teach Agency members how to time block so that they actually move the needle forward in their business. She also said this is really important. She said she was talking about her burnout. She said no amount of movement, water, nutrition or meditation can make up for the lack of sleep, so sleep should be right there at the very top. And I think that is the most important thing. It's something I always talk about. When you come on a retreat to Cambodia, we actually like put your dream schedule together, and the first thing you actually put in there is when do you go to bed, and when do you wake up? It's your dream schedule. It's not your current sleep schedule. It's like what you desire to have as a sleep schedule. And it's the most one of the most important things to do is work towards that, because you cannot, like, biohack your way out of sleep you didn't get. Maybe one day, maybe two days, but you can't do it 365 days. Not gonna happen.Brad Crowell 31:16  Wendee and I definitely connected on that, because both of us just didn't leave ourselves sleep time or permission to sleep. And so, you know, definitely impacted me through college for sure, you know. And even today, you know, it's still a decision to make sure that that is a priority, But yeah, I love it. I mean, you know, Wendee is one of the most magnetic people that you'll ever met. Like when she walks into a room, you know it, whether she meant you to know it or not, you know it. And her enthusiasm for and her vision for her business, for Goals2Life, is contagious. And, you know, I think the product is, it's really amazing, and helping people actually move forward, instead of feeling stuck. And, you know, I'm excited, so y'all should go check it out. Goals2Life. The number two, Goals2Life.com, we'll put that link in the show notes, for sure, yeah. But yeah, if you haven't gone back yet, go listen to Wendee. She's amazing. Yeah, go listen to why we love her so much. Lesley Logan 32:25  Okay, I'm Lesley Logan. Brad Crowell 32:25  And I'm Brad Crowell. Lesley Logan 32:25  Thank you so much for listening to this podcast. How are you going to use these tips in your life? We want to what your favorite takeaways are. We want to also know your questions and your wins. So beitpod.com/questions, I know that's confusing, because if you have a win, you're going to the questions, but I promise you, both columns are there. It's very easy to figure out and share this episode or Wendee's episode with a friend who needs to hear it, because that is how this podcast not only continues to grow, but also helps people be it till they see it. The more people around you that are doing that, the easier it is for you to be till you see it. It's really hard to be around a bunch of Eeyores, guys. So send them. Send them Wendee's. Send them Wendee's episode. And you know what to do. Brad Crowell 33:04  Time to be a Piglet, not not an Eeyore. Lesley Logan 33:06  Be It Till You See It. Brad Crowell 33:08  Bye for now.Lesley Logan 33:10  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod. Brad Crowell 33:52  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell. Lesley Logan 33:57  It is transcribed, produced and edited by the epic team at Disenyo.co. Brad Crowell 34:02  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi. Lesley Logan 34:09  Special thanks to Melissa Solomon for creating our visuals. Brad Crowell 34:12  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Lesley Logan 34:26  Oh my God. What if we got merch that like, Be It Till You See It is like being like, I don't know. Brad Crowell 34:32  I don't know if Piglet's the right character, but. Lesley Logan 34:33  I don't know. I don't know if it is either. But I feel like we need to figure that out. Like we need we need visual. We need visuals of what a be it till you see it and a versus a, not be it till you see it is. We need visuals.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

בפרק החדש אני מארח את אלון חורי, מייסד-שותף ב-Next Insurance ובקרן ההון-סיכון Team8, לשיחה על נקודת המפגש בין יזמות, בינה מלאכותית והאקוסיסטם הישראלי.אלון חושף את המודל המהפכני המאפשר לצוות של שלושה יזמים לבנות חברה של מיליונים בעזרת AI. אלון מסביר מדוע ההזדמנות הגדולה ליזמים ישראלים היא לא לנסות לבנות את ה-OpenAI הבא, אלא להתמקד בפתרונות ורטיקליים ועמוקים לתעשיות ספציפיות. משם צללנו לדיון על כוחה המפתיע של ישראל כמעצמת B2C, ובחוסן של ההייטק הישראלי כפי שהתגלה אחרי ה-7 באוקטובר.פרק מעשיר שמחבר בין טקטיקה, אסטרטגיה וחוסן הנדרשים לבניית חברות בעידן החדש.(00:00:00) איך יזמים יכולים להשתמש ב-AI כדי להקים סטארטאפ?(00:01:16) מודל שלושת היזמים: איך צוות מינימלי יכול להגיע ל-Series A.(00:02:40) מה זה אומר להיות "A ready"? הגדרת היעדים במיליוני דולרים.(00:05:54) "ממינוס אחד לאפס": השלב החשוב ביותר שרוב היזמים מפספסים.(00:07:08) איך למצוא בעיות של לקוחות בעזרת AI ו-Social Listening.(00:09:10) "Vibe Coding": המהפכה שמאפשרת לבנות MVP בשעות בודדות.(00:13:41) אסטרטגיה קריטית: למה לברוח משוק ה-AI הכללי ולהתמקד בנישות ורטיקליות.(00:18:25) Agentic AI: שימוש בסוכני AI לייעול תהליכים משיווק ועד ניהול.(00:22:27) גישת ה-"Growth First": תביאו טראפיק לפני שאתם מפתחים את המוצר.(00:25:13) אז באיזה כלי AI כדאי להתחיל? עצות פרקטיות ליזם המתחיל.(00:26:46) הדוגמה של "אפריל": איך AI תירגם את פקודת המס לקוד וחסך מאות מפתחים.(00:30:14) ישראל כמעצמת Distribution: איך הטאלנט המקומי בונה חברות B2C ענקיות.(00:36:22) מדוע משקיעים ישראלים מפספסים את מהפכת ה-B2C?(00:38:58) החוסן של ההייטק הישראלי: איך התעשייה עמדה בסטרס-טסט שאף מדינה לא חוותה.(00:44:43) האקזיטים אחרי ה-7.10 מוכיחים: העולם מאמין ביזם הישראלי.

What happens when entrepreneur burnout leads to a complete shift in how you work and who you serve? In this episode, Lesley Logan talks with personal development expert and Goals2Life founder Wendee Close about her startup journey, building a purpose-driven platform, and why slowing down can actually speed up your success. If you're feeling stretched thin or stuck in your business, this conversation will help you reset your goals, reclaim your time through time blocking, and prioritize well-being — starting with sleep.If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:What led Wendee to build a purpose-driven platform from scratch.Goals2Life's impact in helping people avoid burnout and regret.How Wendee's leverages AI in helping students build habits that stick.How time blocking can help protect your energy and prevent burnout.How asking what your future self would do can guide your daily decisions.Episode References/Links:Goals2Life Website - https://www.goals2life.comGoals2Life on Instagram - https://www.instagram.com/goals.2.life/Goals2Life on Facebook - https://beitpod.com/goals2lifefbWendee on YouTube - https://www.youtube.com/@WendeeCloseBook: Big Magic by Elizabeth Gilbert - https://a.co/d/8xm2XNRGuest Bio:Wendee Close is dedicated to empowering students with the life skills they need to set and achieve meaningful goals. Through her Goals2Life framework, she helps young people break down big ambitions into small, actionable steps that lead to success. With a personal development and goal planning background, Wendee provides tools and guidance to help students stay motivated, build confidence, and turn their dreams into reality. Wendee Close is a recognized leader in personal development and goal planning, specializing in helping students build habits that drive success. As the founder of Goals2Life, she teaches young people how to transform overwhelming aspirations into structured, achievable steps. With years of experience in coaching and mentorship, Wendee understands the challenges students face—procrastination, uncertainty, and lack of motivation—and provides clear, actionable strategies to help them thrive in school and beyond. Whether preparing for college, a future career, or personal milestones, Wendee equips students with the mindset and tools to take control of their future. If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/ Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Wendee Close 0:00  You have to do that self-care. You have to take care of yourself. Because if you just focused on, oh my gosh, I love what I do, I'm going to work, work, work. That's great. But guess what? You're not going to show up as the best version of you.Lesley Logan 0:12  Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 0:51  All right, Be It babe. I'm gonna get into this interview as quickly as possible, because our guest today is one of my favorite humans in the world. Everytime I get off a call with her, I am more motivated to do the thing I already was motivated to do. So this podcast is honest, it's authentic. It's got great tips and it's gonna help you be it till you see it. So here is Wendee Close from Goals2Life. Lesley Logan 1:13  Be It babe, get ready. This conversation is gonna be the caffeine you forgot to get yourself this morning. I promise you. Wendee Close is our guest today, and the two of us, we get together, it's like, so you are, you can slow the speed down if you're someone who speeds up the podcast. Wendee Close, girl, I love you. Can you tell everyone who you are and what you rock at? Wendee Close 1:35  Oh my gosh. Okay. Well, first off, my name is Wendee Close. Like she said, I am the CEO and founder of Goals2Life, and I rock at execution and getting shit done. I am the GSD girl. Definitely want to bring it to people where they could actually say, I want this, and they just don't know how to actually implement it. And I'm your girl for that.Lesley Logan 1:53  You so are. Here's the thing, like I was looking through, you know, Be It babe, we have, like, a form that people fill out. And it's really funny, because I, whenever it's a friend of mine, I'm like, just fill out the logistics, like email address, I know you, but like, my team's like, we do need the bio, Lesley, we do need these things. I'm like, ah (inaudible). But one of the things that I love that you wrote in this form, you actually talked about being it till you see it as a CEO of Goals2Life. And I, I would love for you to share that with people, because I couldn't agree more when I met you, when I met you, Goals2Life was an idea. You were busy doing the things, but it wasn't a thing yet. But to me, I was like, I felt like, oh my god, this woman is the CEO of the biggest, coolest, most amazing, successful company, and then I find out, like, the next day, when I'm talking with you, you are in the process of it. So you are a Be It babe, example, tell everyone what you did. Wendee Close 2:51  Oh, I, 100% okay. So for me, I lived 27 years in a B2C world, and that's like, you know, working directly with the consumer I decided, you know, here I was not in alignment with my calling. So I'm like, okay, I have now been put into a direction that now is in alignment with my purpose. So it's very clear when you have vision and you're like, okay, this is the vision of what I'm supposed to do, the gifts that I have, I'm perfectly in alignment, it, and when the vision is so clear, you you become it. So I knew I had to create a SaaS platform, which is a software service, a huge platform to solve a world problem. It's like, it's not, it's so much bigger than me. And so I have to believe so much in the calling and the purpose and my gifts and my capacity to know when I walk into the room, it's already happened. It's already happening like I already know it's not if, it's just when, and it's going in because the conviction is so strong, because you're filling a need and a void that is so needed, and you know you have the right solution, and you know you're the right person. You just show up because that's who you are, and that is what you are doing and what will be done in the perfect time. So you know, when you believe in what you're doing and when you're in alignment, it's just so easy to show up and say this is who I am, this is what I'm doing. These are the lives I am changing. This is what I'm going to do. And I'm not just doing it here and now I'm going to do it across the world. So it's just taking it in and sometimes living it way bigger than you are, because the vision is so strong and you believe it, so you live it. Lesley Logan 4:28  Yeah, I, I agree with that. Like I and loves, you don't need to know what a SaaS or a B2C is, to know that, like, all this stuff, like, to take everything she just said because I think what I, what I want to highlight is, like, you are very successful for 25 years in doing what you're doing. Like, honestly, you could have just like retired. You could have just like part time. Wendee Close 4:49  Yeah, my husband reminds me that all the time, let's just take a risk and let's just go live decide when he wants to leave a legacy in a whole different direction. You know it is, it can make you sick if you are out of alignment with who you are. And until you could really find your purpose and use your God given gifts, it can be a struggle, and you may have this emptiness or feeling of unfulfillment. And so until you can actually get clarity on what that is, and then start crafting a plan and start moving into action and when you start acting on the things that you know and you're in alignment, you start having this overwhelming sense of joy and there's not a day of working, you know, when people say, you know, what's the saying of when you, when you love, what you do, you're never, never work or whatever, truly like, I get up and straight, straight up, you guys, I'm in a startup, and this is launching a software startup. This is not easy. This story to be tell. I cannot wait. Lesley Logan 5:44  It's like obstacle after obstacle, like green light, yellow light, red.Wendee Close 5:50  I will tell you I wake up every day with so much joy of the opportunity to be called to do something so great, and to actually be able to impact lives and make a difference. I do not, no matter how many hours, no matter what the struggle, no matter what the difficulty is. When you are in alignment and you have vision and you know you can help other people, there's not, it doesn't feel like work, like it really doesn't even, no matter how hard it is, unless you know it's hard.Lesley Logan 6:17  Yeah, oh, it's, I agree with you, like, you know, before we hit record, I was like, I refuse to work more than eight hours a day. Wendee Close 6:23  Yeah. You just told me that. Lesley Logan 6:24  My work day is technically scheduled to be around seven, sometimes six. And the reason is, is, like, it's gonna go an extra hour. I'm gonna, like, I'm gonna wrap things up before I, like, sit down and I'm like, okay, what's going on for tomorrow? That doesn't mean I don't love what I do. It just means that, like, I also know that I have to live a full life, to show up every day to be the thing for you, for everyone that I'm helping. But I wake up every day like so excited. I do not hit snooze, I get in a cold punch, I get my walk in. I cannot wait to do the things that I'm doing, and I agree with you. Like, if you are out of alignment, you do almost get sick, you get frustrated, you start lashing out. You know, I guess, like, the question I have because, like, I we, I am in a tech business, which I would never have thought, like, I didn't. I was like, I'm a Pilates instructor and I hear my husband go, oh, we have a tech platform. And I was like, I'm like, we do? It's beautiful. It's so good. Lesley Logan 7:17  Hold on, does anyone notice what colors I'm wearing? Lesley Logan 7:20  Oh, my God, she is wearing OPC color. She's got the OPC hot coral. She's got the OPC turk- she is OPC. So I, I think, like, I think some people get caught up in the part that we're in right now, which is, like, we're in it. We're building something we didn't know. And you're kind of learning as you build a plane. How did you get yourself to trust that you'd figure it out? Because, like, you go from having the goal of a Goals2Life is, and by the way, her B2C was not like, also in tech guys, so this is, like, a whole, I just want to say, like, like it was, this is a 180 from what she was doing. How did you go from like, it's okay that I don't know what I don't know, I'm gonna do it anyways. Like, how did you wrap your head that you'd figure it out?Wendee Close 8:09  I, well, I would just tell everyone, just learn to be as resourceful as you can. And I was not afraid of asking a lot of questions and being vulnerable to the people that I know had the answers, because people really do want to help you, and there's a lot of people out there that if you come and you just being honest and very transparent about where you are and what you're trying to do and that you don't know, they will help you. And so I have made some incredible relationships and found some phenomenal mentors on this journey asking. And then I am just extremely resourceful, and I have confidence to say, you know, there's a lot every day I wake up every single day I'm like, I don't know how to do this. I don't know how to do that. Like today, I'm doing a live with Brooke Riley, and we are going in because I don't know how to go live. You guys. I don't. And guess what? What do I want to do? I wake every day, up every day figuring out how I can reach more people, to impact more people's lives. So guess what Wendee needs to do? I need to get out of my comfort zone. I need to learn how to go live, how I can get in front of more people. Do I want to do it? Not really. But guess what? I do want to impact lives. So guess what Wendee's going to learn? We're going to go live and we're going to learn how I'm going to go live through Goals2Life. I built a plan. She's going to teach me, and we're going to teach other people, but that's like everyday, I don't know what I'm doing. I'm going to get online and say, I don't know what I'm doing. So you all can watch me not know what I'm doing, but we will learn together, and people will be more vested in what you're doing when you show up that way.Lesley Logan 9:37  I agree. I, thank you for, and also thank you for being vulnerable and you, you and Brad are like people in my life who like you're not afraid to ask people for help or ask people for connection or ask and I didn't grow up like with that. And so I'm always so surprised when I see people do it. But then what it does is it gives me permission to do it too. And so I find myself doing it more, and I'm like, okay, and I don't even have to feel guilty for asking for that, because they are doing it. If they didn't want to do it, they wouldn't do it. And if they don't do it, it's not that they don't want to do it. They might have forgotten. So let's just, hey, are you still going to do that thing? No problem if you're not. Like, you guys have, the two of you, thank God for you. Like, it's a contagious behavior that you have that I needed. So let's talk a bit about Goals2Life. Because, like, you are creating this platform. It is huge. It is robust. It is for the biggest impact of all these people. Why and what do you want people to do with it? Wendee Close 10:36  Oh my gosh. Well, the big why is I want people to live a life of wholeness. We want to help people trade that burnout, that fatigue, for fulfillment and the overwhelm for outcome, by helping them bring their goals to life, but the biggest thing is, in every area of their life. We don't want one person focused on one area and looking back and regretting and understanding that they compromised other areas, just like, Lesley, how you're saying you're going to do an eight hour a day. You have to do that self-care. You have to take care of yourself. Because if you just focused on, oh my gosh, I love what I do, I'm going to work, work, work. That's great. But guess what? You're not going to show up as the best version of you. Something's going to give, and you will get the burnout if you don't take care of yourself. So it's really bringing awareness to people, understanding that we are so multifaceted, and we have to take care of each area, like if you neglect your finances, your relationships, your spiritual connections, your anything like I, mental health, like, you could literally, okay, let's just talk right here. We could be the best Pilates person ever, and have your body so strong, and here you are, but mentally, you're a hot mess. So health is not health, like, that's great. But guess what? If you're not taking care of your mind and having peace in your mind and reducing that stress or anxiety that you might be feeling, then you're really not feeling as if you are truly at peace and in harmony with what you're supposed to. So, yes, first thing first, Goals2Life is to help people, because they, they, everybody, I don't care if you're 10 years old or 90, everybody wants something. They desire something. They need to do something, or they dream of doing something, right? So now it's like, okay, what do they do with that? Most people just spiral it in their head. We empower people to allow them to understand the next step is to actually get it written down. And how do we help them create a plan? Because without a plan, they're just wandering around with a no direction. Have no clarity. They're stressed because they don't know what direction they're going. And then once they write the plan, we have an easy tool and a resource through our system to help them implement and execute the plan so what they can actually achieve the life they want. And that's what we want. People deserve to live the life they want. They just need to know how to do it. And we want to empower them through Goals2Life, to live the life that they really deeply desire. And people just don't know how.Lesley Logan 12:59  Yeah, yeah. I mean, it's true. I mean, like, I think people get so caught up in the how. And there's all these coaches out there, very brilliant people who are like, oh, don't get, don't get stuck on the how, just figure out the why and the what. And it's like, yes. And also, like, people do need to help with that first next step, because if they don't know the first next step, they will just get stuck in this house. So I really love that you've like, created this platform that really helps people, like, create a plan.Wendee Close 13:27  A detailed plan. Sadly, I know people don't want to live in the details. And right now, we're working with a university here in Southern California, University of Irvine UCI.Lesley Logan 13:35  Cool.Wendee Close 13:36  And I have their I have their computer science department, their graduate students working on our platform right now, and you know, we're talking about AI. So AI is built into the system to guide you. We do have over 60,000 data points, so we have recipes for success. You want to feel this way? We'll tell you the strategies and actions. You don't even have to think, but we want people to think. So, we're like, how much do you want AI influencing a life plan for people? And it's interesting, because AI is such a big topic right now, where you know to commit to something, to really commit to change, you do need to know your why, but you have to be vested into the work of creating and thinking about what, what you are willing to do, what you're willing to sacrifice. And you can't let AI do that, and AI can't do the actions for you either. You have to do the work and yeah, so it was interesting a fine line of how much you bring AI into this process, because if you make it too easy, they're not going to end up executing. Sometimes you have to do the work to be more committed.Lesley Logan 14:34  Yeah, I think you have to have some skin in the game, like, there has to be some investment. It's the same reason, like, you know, I got I did a lot for my business, listening to podcasts for free when I didn't have money to invest in coaching, but at some point, I was not willing to take the risk money-wise in my business with these ideas I was hearing on podcasts, until I invested in a like, you have to have some skin in the game so that you actually can do the work. I agree. My girlfriend, Monica, does my photos. She's been on the podcast before. She is like, are you using chatGPT to give you a pep talk in the morning? I was like, no, what are you talking about? Wendee Close 15:10  I haven't heard of that. Okay. That's a new, that's a new, thank you for sharing. Lesley Logan 15:13  She sent me screenshots. And it is like, Monica, you are the best. I mean, like, it is so great. I was like, okay, I clearly need to get up in the morning and say, good morning. Here's what I got going on today. Give me my pep talk. Like, not because I need it, but like, there is something nice about someone else going, you got this. Like, I think that that's really cool. I want to go.Wendee Close 15:33  I love that, by the way, thank you (inaudible) We could all use some motivation, right? Lesley Logan 15:40  Yeah, yeah. I mean, like, I don't know, some of us listen to music, like, we've had, like podcast guests on before. Like, their Be It Action Item was like, pick up your fave what's your song that's gonna be your Be It song and play it every morning. And that one resonated for me a little bit. But there's something about like, I don't know someone like, like, cheering me on as I get ready in the day, like, I kind of need it, but I, I want to go to like you are so good, and like one of the most generous humans I've ever met is you okay? So you are, like the picture next to the definition of the word generosity with love, all of that. So how do you make sure you don't get lost in the impact you're trying to make in the and being the owner of this business, EE CEO, the wife, the mom, all the things that you do, like, how do you prioritize Wendee? How does that happen? Wendee Close 16:25  Oh, wow, that's, that's great. You know, I was thinking about that because I love human connection, and I love people so much. And sometimes, you know, I know that I give at a 10. Like, you know, some people are like, are you a bucket? Like, where do you go? Because not everybody's at a 10. Some people are at a two, and you can't have those expectations that they want to love on you the same way, but they do love you. They just don't have the capacity to love it that way. So I have to say when I'm doing it, it has to make me feel good like when I'm giving and loving I have to be filling my bucket. The minute I'm start doing things that are not serving me well. I need to set my boundaries and realize, am I doing this because, why am I doing this? Is it because it's actually filling me up, and if it is filling me up, then I will continue to do it, but if it's starting to I'm starting to question if it's taking away and not serving me well, I need to step away. And I think having those evaluations just because it's a behavior or something that I'm used to doing, I have to check myself, time, because time is so valuable, right? But I do know that for me, having I'm not a surface person in any way, shape or form, having meaningful conversations with people where we actually are challenging and supporting each other is really what fills me up. A lot of time with my husband, where we have time to pray and be together and connect and start our day off that way. I do start my day off with a playlist. We have Goals2Life playlists for every goal, type two on Spotify. So I am a music girl, but I do listen to podcasts. So Lesley, keep them coming if you're listening to them, you know, share them with me, because I do. But I think, believe it or not, as much as people think I'm such an extrovert. I'm actually really much of a needing to be quiet and still, so I do a lot of time in the sauna, reflecting and journaling. Also, that's how I take care of myself. I love my infrared sauna. I love to start my morning in there and just secluding myself with myself, and just having peace in the morning and taking care of my thoughts and my body.Lesley Logan 18:19  Yeah, I agree. Like, I know, I know there's a lot of people like, have, like, I have a lot in the morning. I have all this going on. I'm not a morning person. I'm gonna tell you, like, if you that's fine if you could prioritize another time of your day to give to you and your body. But if you're still not, then you gotta figure out how to do it in the morning, because there's something really amazing about, you talk about your cup being, your buckets, like, at a 10. I can tell the difference when I have, like, not done, not have to do my whole routine, because I travel a lot. You travel a lot. Like, I'm not gonna I don't have my sauna with me, my sauna blanket, or my cold plunge in my hotel. Wendee Close 18:53  I know, you're like, dang, when you come home and you're like, whoo. Lesley Logan 18:56  I know, but, but I still like, I'm like, okay, well, I can still do a morning walk, or I can still do a morning meditation. There's there has to be something that is selfishly for me to fill up so that I can show up and be the gregarious introvert you all know me as. That's what Brad calls me, I say high-functioning.Wendee Close 19:16  I agree. And I mean, it's and it's in disguise. People probably are always so shocked when you or I may say that I mean as much as I love and I get that sometime it just drains me too. So I just need to get that quiet time and just be alone and still so I can go and be there for people when I'm out next. Lesley Logan 19:34  Yeah. What are you, like, okay, your particular goal, Goals2Life, building this whole thing out, like, it has different stages, has different processes. It's like ongoing, it's years long, you know, like, I think a lot of people, when they set a goal, it's like something that can often be done in a year, but like, this project that you've taken on, like, I've known you for a few years now, and, you know, like, how what do you say to yourself? What do you like? How do you set yourself? I know it's we know we talked about alignment, and this is thing is in you, but it is hard, like I have for okay, I'm going to talk about myself for a second. OPC is turning eight this year, seven or eight this year, and, and if you had told me in, you know, 2017 when I started everything, that it was going to take me until 2025 for things to, like, fall into place. I don't know that I would have started like. I don't think I would have been like. I think I've been like. That is a long time. I don't know that I have the energy and stamina and money.Wendee Close 20:38  Yeah it's definitely (inaudible).Lesley Logan 20:41  And like money to continue to pour into a business to make it fulfill its dreams. So how do you do that? Because, I mean, like this, it's not like, this thing is free, and you're just like, you know.Wendee Close 20:53  Yeah, building a tech company is probably one of the most expensive front end. Like our first business, we had a really low overhead, and were able to bring profit in really quick to, like, grow it, you know. But this is a whole different thing, because you build before you get and what you're building is not something that is low cost. So, you know, especially when you're building it as robust as we are, and it's so layered. Yes, I mean, it is a complete faith project for me, I will have to, and it's not faith, of like, oh yeah, it's not a business, it's a massive business. But it's like, I am 1,000% clear that I am, I am the person, and I have been given the gifts and capacity to bring this out to the world, and I am. There's no turning back for me. So like, when I make a decision, I am going to give it my all, and I trust that God's gonna, like, open the doors and in His perfect time, I know it's not, it's not if this is going to impact lives worldwide. I am 1,000% confident, and let's just, quote me on this, I just don't know when, but it will happen. And it's like, really giving me constantly being around people like you, Lesley, that we just keep cheering each other on, or maybe our chatGPT also cheering us on, and our friends just giving words of encouragement, saying, girl, I get you, like I'm there, like we got this, like, just having each other's back and having people on your journey that are there to just truly support you. But yes, this is hard. Like, this is the story. I mean, I had yesterday and the day before, two really, really amazing, inspiring humans that are almost like mentors to me. They're like, Wendee, this is your story. This story that is, it's not going to break you, like, it's going to refine you to the person that you need to be so you can do what you're being called to do, like, this is hard, really freaking you want to cry sometimes, but you're still joyful, and your heart was like, this is so hard.Lesley Logan 22:42  Yeah, yeah, it I feel you like it is, it's, it's so hard. But also, everything is hard. You know, I once heard like I read, I've quoted this book before, because it's that good. Y'all have to read, it's called Big Magic, and she quotes a guy whose name I'm not remembering, but she quotes a guy, and it's Elizabeth Gilbert's book, and it's from years ago, like probably 2017, 2016, from years ago. And she quotes a guy who says life is a shit sandwich, and you just got to choose a shit that you can chew. Like it's got bread, some great stuff, some shit in the middle, some other great dressing and some bread. Like, just know that everything, every idea you have, every broad project you have, every goal you have, there's gonna be some shit in the middle that you're gonna have to chew up and tolerate and do, and it's hard. And so when I read that, I was like, oh, so it's not, this isn't just hard for me. Like, everyone has a hard everyone's going through it, and so I guess that should make you even feel good, because you're like, okay, I'm on the right path. I'm in the muck.Wendee Close 23:52  Well, no, truly, I mean, and it's just also being really intentional what you feed your brain. Like, I know that what we listen to, who we put around our lives, like even from the music to the if I don't really watch much TV, I don't have time, but like everything, I have to be very careful with what I'm listening to and who's around me, because it impacts and so I have to have things that are moving me in a forward direction and not spiraling me back. So because every you need to show up in a way like right now, I just went on a 40 day reset of resetting my hormones, resetting my metabolism and just getting my brain and everything in perfect alignment to have clarity so I could show up as a best version of me to do the work that I'm being you know, you can't be out drinking every night and eating whatever you want and feeling like crap and trying to show up as you gotta walk the walk, and you gotta yep and say, like, if I'm the one being called to do this, I need to take care of myself so I could show up this way and have the have what you need, because it's a lot of grit. It's a lot of grit. And it's like, I remember, okay, so there was a guy I helped his startup he ended up actually selling for, like, I think, two or $3 billion I mean, there's a big difference between two and three, but hey, in the billions, anyway. So I, when I talked to him, and I still talked to him, he said, are you sure you want to do this? You cannot do this for someone else. This will be the hardest thing you're going to do. And I'm warning you that if you think that you're being inspired by someone else to do it. It has to be so deeply in you, and you have to be so passionate about it, because this will probably be the one of the hardest things, and you have to have so much grit and so much hustle to make this happen. And I'm like, nope, it's in me. And I remember seeing him. I went to Utah to see my daughter, and I went and I went and met him at his office. I'm like, okay, I'm feeling it. This is hard, but I'm still happy. I'm still like, yeah, I'll take the challenge. This is going to be so much fun to do. Yeah. Lesley Logan 25:54  Thank you for sharing that. I think, I thank him for, like, telling you that. I think, like, you know, some people can hear that and think, why would this person try to talk you out of it? But I think, like, it's almost like you gotta talk yourself, like it's, it's you, it's important to know what you're up against so that you can make the best decision for not just you, but your family, those you love, all the things, because they're part of it too, even if they're not on the payroll, like they're in the journey, you know they're sharing you with, with this goal. Wendee Close 26:25  Oh, I, just sharing like I'm empty nester right now, no, kids. I'm some bird launcher. Let's think positive, right? I launched my babies out into the world, and so it's me and my hubby. Lesley Logan 26:33  I, okay, hold on, you're a bird launcher. Yes, we should start changing that, because empty nester sounds like, oh my God, are you okay? But a bird launcher.Wendee Close 26:41  I'm like, hell. I did a great job with these babes. Lesley Logan 26:45  Also, don't we want them to go off and fly? All these kids are coming back to the nest, and I think that that's not so good.Wendee Close 26:51  No, thank you. No, thank you. But yeah, so, you know, it's just all perspective, but it's interesting, because, you know, time blocking is important, setting boundaries is important because I don't want my husband to feel you know, I need to prioritize, because it's now the two of us. It's our time to be together and prioritize and enjoy one another, create experiences, and then also, here I am doing a startup. So bless his heart, but yes, no making sure that I am prior, he's feeling like a priority as we have launched our babes, and it's the two of us at home. He's not feeling second fiddle. So, you know, time blocking those things, it was interesting. Okay, so I, one thing you didn't ask, well, you kind of did, but I didn't say it, um, how I do things is, if it's not on your calendar, it's not going to happen. And you guys know, like with Lesley, she's really good about making sure things are on our calendar, and she has people helping. And same here. If something is a priority to you, if it's a goal, it needs to be on your calendar. If it's not on your calendar, it's not a priority to you. So you've got to look at your calendar and make sure that you see not heavily weighted in one area, that you see that there's different things on there that you are actually prioritizing beside one thing, because something will get. So I will tell you this morning, before I came in, I made sure I'm having a date night with my son on April 1st with my mom. I have a date night to celebrate my reset with my husband this I'm going to an amazing restaurant with him on Thursday and Saturday, so you know, and I'm just booking like, what's important? I need to, if it's important that I do a date night with my husband, that we celebrate our progress, that we I gotta get it on the calendar, that I see my son, that I see my mom, like the people that matter, that, you know, you make time for it. Even time blocking I want to move this project along, time blocking time to work on it. So time blocking is huge for me, and setting aside evening like sleep routines and morning routines and all sorts of things. Lesley Logan 28:41  Yeah, it's, I mean, and that's, we have a fun way that we, like teach you how to put their, like, work schedule together. Because a lot of people we work with, they go, they kind of only get paid if they're working. Now, if you do the math the way we teach you, then you're getting paid for your time off too, and the time that you're working on your business, all that stuff. But all that being said, the way we do it there's like, your priorities have to go in first, and your sleep is the first one. Like, it has to be in there. You have to put that in because if you are fitting sleep in between everything else, you can only go so long doing that. And once you hit 40, good luck, ladies, good luck. Your body will literally hate you back. Like, you'll be like, okay, you didn't treat me well. So here we go. This is what we get. So I couldn't agree more. I think, like, you know it's been said, like, show me your calendar. I can show you what your, what your priorities are. And also, like, it's okay. Like, I had a coach whose coach told her, if you get three things done in a day every day, let's just do it, like, five days a week. That's 15 things that you got done times four. I can't do that math in my 60 things, 60 things in a month. That's a lot of things, you know, but we're all trying to, like, you know, do all 60 things in a day, and then we wonder why we're exhausted and tired, and it's not that we're not moving the needle forward because. Can't have that many plates going this doesn't work like that. So I love that you talked about time blocking and priorities, and also appreciate you sharing, like, what that looks like. Because I think sometimes we think like, oh, it must be like during the day seven hours. It's like, no, you can have dedicated quality time at dinner at a really amazing place you've never been to have a shared experience. Bones flipped off like, you know, enjoy each other and that can't that actually can be enough, you know, so that you guys have something to look forward to, but also something to talk about other people.Wendee Close 30:29  Yes. I mean, it's so important, whether it be a relational setting aside time to work on the things that will, you know, help, help you in each area. Can I just say something really, Lesley brought up a really important thing when I mentioned sleep. So one of the big reasons why I shifted is I had a major burnout. And believe it or not, there was out of alignment, was one part of it, but the other one was me lack of sleep. I thought that I was Wonder Woman. I had the capacity to do all things. I'm Mmiss Energizer Bunny. I didn't need sleep. I thought it was a weird human that didn't need sleep, but I did all the perfect things, like, if you were to name like, what is all the things in every area of their life that you do and I was doing it all, but what wasn't I doing? I wasn't sleeping enough. And so what happened? I got massive burnout, and that had to do because I wasn't sleeping. So now, like, sleep is one of the biggest priorities for me. So I will just let you know. Like, yes, when you say that and it sounds weird, like, oh, but you think this is better, and you're doing all these other things if sleep should be right up there at the very top.Lesley Logan 31:25  Yeah, it's thank you for I mean, like, Brad is also Brad thought he could, like, go without sleep. He's like, I'll sleep when I'm dead. You know. Wendee Close 31:33  Oh yes, that's what my husband said. Lesley Logan 31:34  Yeah and no, no, as a very young kid, he ended up like, you know, at the doctors with them going, you gotta sleep, dude. Like, you have to, you have to sleep, you know, so, so it's, I know, it feels like a waste. It's like, literally, when your body repairs, so no amount of Pilates, water, protein, nutrition, no, you cannot.Wendee Close 31:34  Meditation, any of it. Yeah.Lesley Logan 31:55  No, you cannot out nutrition. Like, and you don't, I don't know, and I will say, like, I'm not someone who says you have to have eight hours. Like, eight hours. Like, there's actual studies that show some people can do six. Some people need nine. Women tend to need more than men. But also, like, I have found that seven hours is really good for me. I can run off six and a half, but I'm gonna have to get some a little over seven in there. Seven and a half not a problem. More than that, unless I'm sleep deprived. It's too much for me. I actually wake up groggy. So, you have to test that for yourself. And by the way, there are like you can use Goals2Life to figure that out. You can make a plan and go, okay, how am I going to figure out how much sleep I need? I know my friend Kareen thought like she needed to sleep until 10, and when she actually work with a sleep person, they're like, no. If you fall asleep when you're tired and you wake up, you technically go to bed around 10, and you wake up at five, naturally, like you at 5 a.m. she's like, I'm a morning person. I had no idea.Wendee Close 32:48  I know I'm building your whole circadian rhythm. It's amazing, you guys. But when in the time blocking of setting your nighttime routines and adding like your bedtime to your calendars is and even your eating times and all this anyways, so Goals2Life does have calendar integration with, like, Outlook and Gmail or Google Calendar, so it really helps. So your goal plan is in complete alignment. But yeah, when people are like, oh, it's a priority, but they're not putting it on their calendar, I'm like, no, it's really not. It's not really your goal. How bad do you want it? You're not making time for it. You're filling it with, like, unproductive things that aren't moving the needle forward.Lesley Logan 33:20  Yeah, yeah, I agree. Wendee, I lit, I literally could talk to you forever. We'll have to, we'll have do this again when we'll do another check in, see how all this is going. We're gonna take a brief break and then find out how people can find you, follow you and Goals2Life with you. Wendee Close 33:33  Sounds good. Lesley Logan 33:34  All right, Wendee, where? Where do they need to go? Where do you hang out? Where are the links? Where are we going?Wendee Close 33:40  Okay, all right. So you can go to Goals2Life.com and that's with the 2 so like, we're bringing your goals to life. So, goals2life.com and there is a sign up page right there where you could sign up for Goals2Life. Right now, we have a 30-day free trial to check into the system. We have community. We have a lot of amazing things. You can also follow us on Instagram or Facebook and our YouTube channel. Very inspired. Lesley has inspired me, okay, another person who is helping me, inspire me to have a YouTube channel, and it's under Wendee Close. So follow the journey of me actually bringing my goals to life, live. And you know, hey on the go. So that's what we'll be doing. And I hope that you guys can all join the Goals2Life movement of actually implementing and executing and achieving your goals. Lesley Logan 34:25  I hope you all do. I think it's really cool. It's nice to have a tool to help you, like you can have all the ideas and all the advice, but like, sometimes we do need a tool, just like my friend Monica is using chatGPT as a tool to pep talk her in the morning, like we it's you don't have to be a superhuman who, like, somehow remembers all these things. You've given us so much already, to be completely honest. But I really want to hear your bold, executable, intrinsic or targeted steps people can take to be it till they see it. What do you have for us, babe?Wendee Close 34:52  Okay, all right. So for bold, I want people to own their next level identity, so within Goals2Life they can create that identity through our goal pathways and align it to who they want to become. So I want people to ask themselves, what would my future self do today and actually do it in action. Because we're all about action. Make it executable. The E is executable. We're all about execution. So take small, intentional steps daily. So we'll, in Goals2Life we'll help you break the big goals into micro movements. And so I'm going to ask you to ask yourself, what is one step that I can take today and actually take it? Take the action, and then the I is intrinsic? So align your goals with purpose, as I've talked about a lot, like aligning what you want with a purpose, and make sure it's in alignment with your values and principles. So in Goals2Life, we want you to set goals that will actually matter. So we're going to ask you to ask yourself, why does this matter to me what I want to do? You need to know why it matters to you so you're deeply rooted into the commitment of actually fulfilling what you committed to through your goal. And then the T is target. So set clear, measurable milestones that you can have a target on and in Goals2Life we will turn, , your vague hopes or your ideas into actual, tangible outcomes. And we want you to ask yourself, how will I measure the progress? And in Goals2Life we can help you measure your progress so you can celebrate and actually achieve. Lesley Logan 36:18  I love, at the Be It Pod we celebrate every Friday, and we should be celebrating all the time. We celebrate on Fridays, just in case you didn't take time. I truly love those. I think that, like, I feel like you almost defined the Be It Action Items in a way, it's like, perfect that you know, in a way that, like, I always hope people understand, like, why this podcast exists is just to help you take the next step to be the person you want to be, as if you're already that person, and that's you, literally, Wendee, are a shining example of that, but also what you're creating is like literally the tools people need to do it. So thank you for being you. Thank you for Goals2Life. My Be It Pod listener, what are you gonna do? Be It babe, what are you gonna do? How are you using these tips in your life? What was your favorite takeaway? Make sure you tag Goals2Life. Tag Wendee Close. Tag the Be It Pod. We want to celebrate with you. We want to be part of your journey. We want to know how this is going and send this to a friend who needs to hear it. Because sometimes it's like your friends need to hear it from a different, a different setting, a different, the same words from a different set of voices to help them get out of the rut, take the next step, get into alignment. So thank you, Wendee, for being you and a dear friend. Wendee Close 37:23  One other thing, you are a Goal Expert in Goal Select. So, you guys, we promote people as fabulous as Lesley, and we have experts across the nation. She is our Pilates expert. And she is amazing, as you guys all know, and so she is a huge part of the movement in the physical goal set. So thank you, Lesley, for for believing in Goals2Life and being part of our community and being an expert, also.Lesley Logan 37:47  I'm, it's an honor. I'm so excited. I can't wait to see where we go with this together, like, and that's the coolest thing about like, people like you and myself and Brad and all these other people who we all get to we all get to do this together. You know, even though we're apart, we're like our but our ships can, like, you know, tag on and tug through and like, we can do this together. And that's, that's you, too, as you listen, Be It babe, like you have your friends, if they are growing then you all get to grow together. And that's where things get to be really, really fun. So, everyone, you know what to do. Until next time, Be It Till You See It. Lesley Logan 38:12  That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod. Brad Crowell 39:03  It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 39:09  It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 39:13  Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 39:20  Special thanks to Melissa Solomon for creating our visuals. Brad Crowell 39:23  Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Last September, we hosted a 21 Hats Brainstorm podcast episode in which BaLeigh Waldrop told us that she was considering buying the family business from her parents. BaLeigh, who has been serving as chief financial officer of the Miller Waldrop furniture business that her great grandfather started, recognized that she was being offered a remarkable opportunity, but she had some concerns. Sales have been off of late, the business is predominantly brick-and-mortar, and most importantly, she would have to work out an ownership structure with her younger brother. The 21 Hats crew of owners and entrepreneurs who joined the brainstorm asked a lot of good questions and offered smart suggestions. “I think what's actually incredibly hard about this whole thing is that I love it,” says BaLeigh. “I love wearing the different hats. I love owning a business in a small community.” We left it that BaLeigh would get back to us once she'd figured things out. In this week's episode, she returns to tell Jay Goltz and the rest of us what she's decided.

Closers Network Episode #80Want to double your commissions in the next 90 days (or sooner)? Click here and we'll show you exactly how: https://go.1callclosers.com/bulletproof?utm_source=cnyt&utm_medium=episode80Name: The Closers Network Podcast Release Date: Jul 15, 2025Host Name: Mike Sadikian Instagram - @MikeSadikianFounder: Richard Mugica Instagram - @Richard_MugicaGuest Name: Jean-Claude BoushhGuest Instagram: @jclivinlife_JOIN FREE - Closers Network Skool Link: https://www.skool.com/1callclosers-2391/about"Position yourself as an assistant buyer..."  On this episode of the Closers Network Podcast, Jean-Claude explains his journey getting started in high ticket sales, and the most impactful lessons he's learnt so far.Welcome to the Closers Network Podcast. Meet your hosts Richard Mugica and Mike Sadikian. Richard is the founder of 1callclosers.com the largest B2C sales agency in the US managing over 500 remote sales reps worldwide. This podcast is built to help you join the remote sales revolution... make more MONEY, have more IMPACT, and gain more FREEDOM. Enjoy.

With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale? Agility requires being able to cut through the noise of data and culture shifts to deliver experiences that truly resonate with each individual.Today we're going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that enable best-in-class personalization. To help me discuss this topic, I'd like to welcome Yaniv Navot, Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement at Mastercard. About Yaniv Navot Former Dynamic Yield by Mastercard CMO and current SVP of Commercialization for Customer Acquisition & Engagement. He is marketing leader and personalization expert with nearly two decades of experience driving performance-driven marketing at scale. He shaped the personalization market and led the company's rise as an industry leader. Joining as the first marketing hire, Yaniv built a world-class team and partnered with top B2C brands to deliver impactful, cutting-edge personalization strategies. Follow him on LinkedIn: @yanivnavot. Yaniv Navot on LinkedIn: https://www.linkedin.com/in/yanivnavot/ Resources Mastercard: https://www.mastercard.com https://www.mastercard.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

B2B video marketing is rapidly becoming the cornerstone of growth for modern B2B businesses—and in this episode, Chris Weiher, founder of Cleaver Creative, explains how to use it to attract leads, build trust, and scale visibility on LinkedIn and YouTube.Whether you're new to creating marketing videos or struggling to get traction, this interview delivers actionable insight into how you can use video strategy for LinkedIn and a thoughtful YouTube strategy for B2B to solve the problems you're Googling daily:▶ How do I reach more B2B clients without cold outreach?▶ What kind of content actually converts in a long sales cycle?▶ How do I prove video content ROI to my team?Chris brings 12+ years of expertise in video production for businesses, especially B2B services, and shares how to turn basic ideas into high-performing video assets—without massive budgets. Learn why authenticity trumps polish, how to optimize for SEO without sounding salesy, and why LinkedIn video marketing is still wildly underutilized.We also talk about future-proofing your content using AI in video marketing tools like scripting, repurposing, and even cloning tech.If you're in marketing, sales, consulting, or you run a B2B company, this episode is your blueprint for smarter, more effective B2B content creation using video.00:00 – Welcome & intro to Chris Weiher01:10 – Why B2B businesses must embrace video02:30 – How video content scales trust & visibility04:00 – Real results: $200k via LinkedIn videos05:45 – B2B vs B2C video strategy differences07:00 – What types of videos work best in B2B08:20 – Ideal video lengths & best formats09:30 – Platforms: LinkedIn vs YouTube strategy for B2B11:00 – Performance testing & content feedback loops12:15 – SEO optimization tips for videos13:30 – Production quality vs authenticity14:45 – The future: AI in video marketing16:00 – Final tips & how to connect with Chris#B2BVideoMarketing#VideoMarketingStrategy#LinkedInMarketingTips#ChrisWeiher#ContentMarketing#YouTubeForB2B#AIInMarketing#VideoForBusiness#B2BContentCreation#MarketingWithVideoTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-onlineClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow our Blog: https://www.drchrisloomdphd.com/blogFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphdSubscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

If your brand can't hold a consumer's focus for eight seconds, what makes you think you deserve nine? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility isn't speed for speed's sake; it's the discipline of staying useful while everything—and everyone—spins. In an era when consumers swipe away in milliseconds, an agile brand has to win attention before the next notification does. Today we're unpacking how to win and retain the distracted consumer with Kelsey Chickering, Principal Analyst at Forrester. About Kelsey Chickering Kelsey is a principal analyst at Forrester, focused on media as it relates to marketing strategy. She brings strategic thinking grounded in a deep understanding of the media and advertising ecosystem to clients. Her research uncovers best practices, emerging trends, and critical shifts in consumer behavior that impact how brands should behave in an ever-evolving media landscape. Her consumer-first thinking is underpinned by a communications planning backbone, emphasizing the interplay between media touchpoints across the consumer journey that work together to drive growth for B2C marketing executives. Resources Forrester: https://www.forrester.com https://www.forrester.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150" Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company