Podcasts about b2c

This week—and next week—we take a look back at the conversations we've had over the past year, highlighting some of our happiest, smartest, funniest, and most difficult exchanges, including Paul Downs on how he diced which employees to lay off, Jennifer Kerhin on asking ChatGPT to review her performance as CEO, Kate Morgan on why she's been reluctant to raise her prices, Liz Picarazzi on her search for a domestic manufacturer for her trash enclosures, Ari Weinzweig on why Zingerman's charges so much for a hamburger, and David C. Barnett on why your business is probably worth more to you owning it than selling it.

Fred and Sherrod were top-tier corporate sales performers pulling in six-figure salaries before they realized that the local "dirty" businesses—like junk haulers and carpet cleaners—were actually out-earning them while enjoying significantly more freedom. Tired of the "gilded cage" of corporate America, this US Army veteran duo walked away from their Fortune 500 careers to build Accelerated Waste Solutions. Today, they've turned a borrowed pickup truck into a national system that generates $1 million a month with a staggering 60% gross profit margin.In this episode, Fred and Sherrod join Ryan Atkinson to break down their recession-proof playbook for building a high-margin service business. They dive deep into why they prioritize B2B contracts over B2C, explaining the strategic shift from "renting" customers to "owning" them through recurring revenue. You'll learn the mathematical secrets behind their "Bigger Trucks, Better Pricing" competitive advantage and how they used a patented junk removal app to bring transparency and technology to the waste management industry.From leveraging relationships at the local Chamber of Commerce to the conviction required to turn down a $5 million acquisition offer, Fred and Sherrod share the grit and systems needed to scale a successful franchise. Whether you're interested in business acquisition, startup advice for service-based businesses, or transitioning from sales to CEO, this interview provides the roadmap to financial independence. Stay tuned for their "fan blitz" where they reveal the essential tools—like the humble dolly and scoop shovel—that save their teams hours of labor every single weekTakeaways:- The realization that local service providers often out-earn six-figure corporate employees can be the ultimate catalyst for leaving the corporate ladder.- Focusing on B2B contracts with apartment complexes allows a business to "own" a customer through recurring revenue rather than "renting" them for one-time residential events.- Successful business opportunities often stem from solving personal daily frustrations, such as the inconvenience of transporting trash across a large residential property.- Maintaining a 60% gross profit margin is achievable by using larger trucks and precise mathematical volume calculations to offer the most competitive price per cubic yard.- Integrating patented technology like photo-based reporting creates a transparency "trust factor" that differentiates a service business from competitors who use bait-and-switch pricing.- Prioritizing community relationships and joining local chambers of commerce is often more effective for long-term growth than immediate, unguided prospecting.- Entrepreneurs must identify their "Achilles' heels" early on and utilize resources like AI or specialized sales training to offset their personal skill gaps.- Investing in simple but essential equipment like heavy-duty dollies and scoop shovels prevents unprofessionalism and saves hours of physical labor on the job site.- Maximizing daily efficiency requires a purposeful routing plan for both service calls and prospecting before even leaving the house in the morning.- Having a clear vision and a "why" beyond just money provides the conviction necessary to turn down premature multi-million dollar acquisition offers in favor of long-term scaling.Tags: Side Hustle, Entrepreneurship, B2B, Business Mindset, Startup, Customer Retention, Junk Hauling Resources:Grow your business today:  https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Fred and Sherrod:https://www.instagram.com/awsfranchise/?hl=en

In this conversation, Stan Suchkov CEO and Co-founder of Evolve discusses his entrepreneurial journey, emphasizing the importance of building diverse teams, navigating the challenges of startup funding, and the significance of hiring strategies. He shares insights on sales for both B2B and B2C markets, the impact of AI on learning, and the mindset required for long-term success in entrepreneurship. The discussion also touches on the value of connecting with influential entrepreneurs for guidance and inspiration.TakeawaysHire the person you don't like to balance your weaknesses.Building relationships with investors is crucial before fundraising.Actions speak louder than words when it comes to showing traction.Surround yourself with supportive people who can help you.Seek feedback from others to improve your product.Establish a clear company culture from the start.Start selling by yourself to gain valuable insights.Understand your market and budget for B2C products.Focus on one idea to avoid spreading yourself too thin.Connecting with experienced entrepreneurs can provide valuable insights.Interesting Topics00:00 The Importance of Diverse Teams02:54 Navigating the Startup Journey05:36 Building Relationships for Funding08:40 Hiring Strategies for Startups11:28 Sales Insights for B2B and B2C14:11 The Entrepreneurial Mindset17:20 Connecting with Influential EntrepreneursWhether you're launching your first startup, raising capital, or building a team around emerging AI technologies, this episode delivers real-world lessons you won't hear in a pitch deck.

2025 nous a mis une claque : voici ce qui va vraiment changer en 2026Après une année 2025 brutale pour le business (1 million de suppressions de postes aux US, -50% de commerciaux atteignant leurs objectifs, effondrement des taux de réponse cold email/call), Marouane, Laetitia et Alex partagent leurs vraies réflexions sur ce qui nous attend.Pas de bullshit, pas de "il suffit d'avoir une bonne approche". Juste trois entrepreneurs qui vivent la réalité du terrain et qui osent dire ce que tout le monde pense en coulisses.Résultat ? Une discussion sans filtre sur les transformations profondes qui arrivent dans le business et comment s'y préparer concrètement.Dans cet épisode, on déconstruit les discours langue de bois et on vous donne notre vision terrain de ce qui va vraiment compter en 2026.Au programme

Lancer sa première campagne brand, c'est souvent un grand moment de solitude pour un marketeur.Parce qu'on prend des risques, que le ROI n'est pas immédiat et que les budgets sont bien plus élevés que ceux d'une campagne d'acquisition.Dans cet épisode, j'ai invité Fanny Knusmann, VP Brand & Communications chez Wecasa.Fanny arrive chez Wecasa il y a 8 ans, seule au marketing, dans une start-up orientée performance. Avec peu de moyens, elle doit faire connaître la marque, elle structure la vision brand, s'entoure des bons profils et contribue à faire de Wecasa comme un acteur de référence de son marché.Dans cet épisode, on revient à la base : comment on fait quand on part de zéro ?Par où commencer quand on n'a ni budget ni équipe ?Comment amener une culture brand dans une boîte dopée à la performance ?Quel budget pour avoir un vrai impact ?Et comment gérer la pression de cette “première fois” où tout le monde vous regarde ?Si vous préparez votre première campagne brand, cet épisode va vous aider à poser les fondations, faire les bons arbitrages… et éviter les pièges dans lesquels 100% des marques tombent au début.

Hey everybody! Welcome back to another rad-tastic episode of the People of Packaging podcast. Today, I'm sitting down with Jamie Lo, the co-founder and CEO of Laibl.We're diving deep into the massive “chasm” that exists between legacy packaging manufacturers and the modern brands who need them. If you've ever felt like procurement is a slow-moving dinosaur, this episode is for you. Jamie is building a platform that doesn't just match brands with suppliers—it uses AI to fix the broken behaviors that have been holding our industry back for decades.

Many women feel invisible or silenced during hard seasons. Putting pressure on themselves to suck it up and push through. My guest this week, Heidi Schalk, believes that visibility is a healing and transformational act for women and she wants to help get them there. Heidi's story is incredibly powerful — from single motherhood and burnout to rebuilding your life and business. Heidi Schalk is the co-founder of HLH Growth Solutions, an author, speaker, and host of two top-ranking shows: The Be S.H.E. Podcast (Be Seen. Be Heard. Be Empowered.) and the Business Growth Spotlight Podcast. Heidi believes success is not reserved for a select few. It's available to anyone willing to be seen, step into their voice, and claim the life they dream of. Her work is centered on empowering others to lead with authenticity, courage, and possibility.On this guest episode, Heidi shares about when she first realize she was hiding and how she found the courage to be seen again. She also talks about the moment that sparked her own awakening & transformation the led her to create the Be S.H.E podcast to encourage Women to be seen, heard, and empowered. Heidi offers advice for Women who feel called to lead but are terrified to be visible and how women can step into leadership without falling into the patterns of competition, perfectionism, or self-sacrifice. And she tells how healing and inner work influenced her business success in building multiple businesses both B2C and B2B and now running a successful growth agency. Finally, together we discuss how burnout is not as a time problem, but an alignment problem and why so many women struggle with receiving love, money, support, & visibility and how to shift that.Bio:Heidi Schalk is the co-founder of HLH Growth Solutions, an author, speaker, and host of two top-ranking shows: The Be S.H.E. Podcast (Be Seen. Be Heard. Be Empowered.) and the Business Growth Spotlight Podcast. She is a contributing author in Heart Talks Volume 1 and has been featured on FOX, ABC, NBC, CBS, and The Daily Herald. She was also named one of the Top 30 Inspiring Entrepreneurs to Look Out for in 2024 by The NYC Journal. For the past five years, Heidi has helped women break through their limits, achieve their goals, and build online businesses they truly love. Along the way, she learned firsthand that while entrepreneurship isn't easy, it can be simple, aligned, and fun with the right support and strategy.In 2025, she made a bold pivot building a six-figure-plus marketing and visibility agency in just seven months. Today, Heidi helps leaders, experts, and companies grow their brand authority, expand their audience, and generate demand through strategic visibility, content ecosystems, and “podcast-to-pipeline” systems. Most recently, Heidi has expanded HLH Growth Solutions with cutting-edge AI tools including the AI Receptionist and the Sales Analyzer, designed to help businesses reduce workload, increase conversions, and accelerate growth with smart automation. These solutions allow companies to create 24/7 customer experiences, analyze sales opportunities in real time, and scale with efficiency.A mom of two teenagers (16 and 14), Heidi credits her children as the catalyst for her entrepreneurial journey. As an animal lover, she often fosters and transports pets in need, helping them find their forever homes.Links:Spotlight to Scale Blueprint:  Spotlight to Scale BlueprintInstagram: @heidischalkcoaching    Heidi Schalk (@heidischalkcoaching) • Instagram photos and videosLInkedIn: https://www.linkedin.com/in/heidischalkcoachingWebsite: hlhgrowthsolutions.comWebsite: Business Strategy Coach

Revolut ha pasado de ser una fintech prometedora a consolidarse como la entidad financiera tecnológica más valiosa de Europa, desafiando a la banca tradicional con una velocidad de ejecución sin precedentes. En este episodio, Ignacio Zunzunegui, Head of Growth para el sur de Europa y LATAM, nos abre las puertas de la maquinaria interna que impulsa este crecimiento exponencial.

This week, special guest Rich Jordan takes us inside a marketing challenge presented by his successful acquisition of home services businesses. Do you keep the legacy names of those businesses to preserve local trust—at the cost of running a fragmented, inefficient marketing operation? Do you take the strongest brand you own and roll it out everywhere, even if it may not translate from one community to the next? Or do you wipe the slate clean and create an entirely new brand to unify the whole operation—knowing that it means walking away from money you've already sunk into branding your biggest location? In a conversation with Shawn Busse and Jay Goltz, Rich walks through how he wrestled with those choices, why he ultimately made the call he did, and what he learned along the way. His takeaways included that there are still people who listen to radio, that an authentic story can compete with private equity, and that it is possible to find a marketing agency that will align its interests with yours.

A CMO Confidential Interview with Tom Stein, the Chairman and founder of Stein and Jann Schwarz, Senior Director of Marketplace Innovation at LinkedIn and founder of Think tank, The B2B Institute, who join us to discuss the 2025 Brand-to- Demand Maturity and the B2B Buyability studies. Tom and Jann share results showing the need to integrate brand and performance marketing in an era when the marketing funnel has collapsed needs fundamental re-thinking and Marketing Qualified Leads (MQLs) are still a key measure (in spite of data showing they've lost their usefulness). Tom and Jann explain why nearly all survey respondents acknowledge a problem but only 20% are taking action. Key topics include: why a good product or service are now "table stakes”; how buyer confidence, human connection and customer experience have become key Buyability differentiators; and the belief that B2B creative is way behind B2C on average. Tune in to hear why “demand-focused marketing" was one of the greatest brand misdirects of all time and a fabulous story of an alter boy accidentally dropping the Baby Jesus. The Truth Behind the Curtain in B2B: Brand + Demand, MQLs, and “Buyability” with Tom Stein & Jan SchwartzDescription:Mike Linton sits down with Tom Stein (Stein) and Jan Schwartz (LinkedIn's B2B Institute) to unpack new ANA research on brand–demand maturity and a bold operating model they call “buyability.” They cover why 80% of marketers say integration matters but aren't doing it, why MQLs are failing modern buying groups, how to financialize creative and brand, and what CEOs/boards should actually measure to accelerate revenue. Chapters:00:00 Intro & guest setup02:36 Why a brand–demand maturity study now05:36 The 80% integration gap07:17 Org design: why teams move slowly09:36 MQLs under fire (and better alternatives)10:45 Creative quality in B2B: reality check13:34 ServiceNow, Idris Elba, and distinctive assets15:01 The CEO/CFO/Board disconnect19:00 “Buyability” explained: becoming easier to buy22:12 Brand as a full-funnel commercial driver23:40 The funnel is broken; AI ups the stakes26:59 Playing offense: fewer, better buyer-group leads28:20 Financializing the case for change29:56 The budget stat that shocked everyone31:41 What to do now: category fame, trust, real metrics34:41 Funniest stories and practical parting advice37:35 Wrap & where to find more episodesTags:B2B marketing,brand and demand,buyability,MQL,pipeline velocity,CMO Confidential,Mike Linton,Tom Stein,Jan Schwartz,LinkedIn B2B Institute,ANA,B2B brand,B2B demand gen,marketing measurement,go to market,Salesforce,ServiceNow,Idris Elba,B2B creative,category fame,board metrics,CFO,CEO,CRO,sales alignment,MarTech,lead gen,buyer groups,brand strategy,revenue growthSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we are thrilled to welcome Ethan King as our guest. Ethan is an entrepreneur and author who coaches individuals on AI through the Entrepreneurs' Organization (EO). He joins us today to share insights on entrepreneurship, books, and life. He also explains how small business owners can implement AI. Stay tuned as Ethan breaks down practical AI strategies that any entrepreneur can start using today. Ethan's Journey Ethan has been an entrepreneur for 25 years. He began with a passion for art and a pivot into graphic design. While in college, a class project evolved into a real e-commerce business supplying fraternity and sorority gear. Over time, he expanded into Zeus Closet, a retail and custom apparel business serving entertainment, corporate, and educational markets. Starting with only $700 alongside his future wife and business partner, Ethan emphasizes creative problem-solving and simplicity in business. His focus on automation began in 2011 and eventually evolved into AI, which he has been teaching and applying in practical ways across his businesses for the past three years. Entrepreneurs' Organization (EO) and Accelerator Ethan considers EO and its Accelerator program his practical MBA. After joining EO in 2014, he applied systems and frameworks to scale his businesses, focusing on people, cash, strategy, and execution. Since then, he has coached other entrepreneurs through the Accelerator program, helping them reach the million-dollar revenue milestone. He highlights the value of peer learning, mentorship, and surrounding oneself with a like-minded community as essential elements for business growth. Wealth Beyond Money In his book Wealth Beyond Money, Ethan introduces his six dimensions of success: spirituality, intellect, money, physical presence, love, and entertainment, spelling SIMPLE. He recommends constant calibration across those areas, rather than balance. The book, inspired by a TEDx-style talk in 2014, became a bestseller in multiple categories. The AI Evolution After his wife introduced him to ChatGPT in 2022, Ethan immediately implemented it in his businesses and demonstrated its power to other EO marketing chairs. Recognizing the demand, he began teaching AI strategies to business owners and wrote ChatGPT to Double Your Business in 90 Days. He updates the book continuously, providing readers with fresh content and practical tools for implementing AI efficiently. Implementing AI in Business Ethan used AI in his own business as a testing ground before he began teaching others, applying tools like voice agents, social media automation, and custom AI solutions to improve efficiency and scale operations with minimal resources. His approach focuses on practicality, so he only teaches methods that genuinely benefit everyday business owners in B2B and B2C contexts. Perspective on AI Adoption Ethan has noticed that most entrepreneurs are aware of AI but are barely scratching the surface. Experts using AI are rare, while some people remain resistant. He highlights proactive learning, noting that AI will replace jobs for those who ignore it, but can create opportunities for those who embrace it. He draws parallels to past technological shifts to illustrate the transformative potential of AI. Work-Life Integration and Partnership Ethan explains that working with his wife in business has strengthened their relationship. She handles operational responsibilities while he focuses on vision and creativity. He stresses the importance of shared goals and complementary roles, describing their partnership as a battlefield collaboration that builds resilience and alignment. Year-End Advice for Small Business Owners Ethan recommends three key actions: invest in AI learning and team training, upgrade necessary equipment and software, and intentionally reflect and plan for the upcoming year. He encourages people to create vision movies as a tool to emotionally engage with people's personal and business goals, integrating reflection and planning into a meaningful process that drives results. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Listen to The Business of Meetings podcast Subscribe to The Business of Meetings newsletter Connect with Ethan King On his Website LinkedIn  

In this episode, we dive into essential strategies for optimizing your Google Ads campaigns. Learn about best practices, testing methodologies, audience targeting, and the importance of effective ad copy. Discover how tailoring your approach can drive meaningful clicks and conversions, and why it's crucial to work with an agency that understands your business needs. Whether you're a B2C e-commerce business or targeting specific demographics, these expert insights will help you maximize the effectiveness of your Google Ads.FREE DOWNLOAD | Google Ads for Lead Generation: https://sol8.com/download-google-ads-...

90% van de financiële taken kan nu al geautomatiseerd worden. Wat betekent dat voor jouw rol als finance professional? En hoe zorg je ervoor dat jouw bedrijf niet achterloopt? Dat hoor je in deze aflevering van de StoryBrand Podcast. In deze aflevering is Marcel Vlug te gast, fractioneel CFO, investeerder en ambassadeur van Smartbooks AI. Marcel werkt met zo'n zes bedrijven tegelijk en heeft ruim 30 jaar ervaring met het implementeren van financiële systemen voor multinationals. Nu maakt hij geavanceerde consolidatie- en rapportagefunctionaliteit toegankelijk voor het midden- en kleinbedrijf. In dit gesprek deelt hij zijn visie op de drastische veranderingen die AI teweegbrengt in de financiële wereld en waarom ondernemers nu moeten handelen. De belangrijkste gespreksonderwerpen Hoe AI de rol van fractioneel CFO van twee dagen naar een halve dag per week terugbrengt Waarom 90% van de financiële taken nu al te automatiseren is door de combinatie van AI, cloud en API's De 'Excel-hel': waarom zoveel MKB-bedrijven vastlopen in foutgevoelige spreadsheets Hoe functionaliteit die vroeger € 5.000 - € 10.000 per maand kostte nu voor een paar honderd euro beschikbaar is De verschuiving van CFO als controller naar CFO als strategisch adviseur en 'orchestrator' Waarom tegen 2030 naar verwachting 20-25% van de huidige banen niet meer nodig is Het belang van AI-enablement: je data moet op orde zijn voordat AI zinvolle analyses kan maken Praktische stappen om binnen een maand je financiële inzicht volledig te transformeren Waarom digitalisering van je product nóg belangrijker is dan digitalisering van je financiën De impact van StoryBrand op LifeWatcher: van B2B naar B2C denken Het herdenken van operational excellence, customer intimacy en product leadership in het AI-tijdperk Relevante links en bronnen LinkedIn van Marcel Vlug Smartbooks AI LifeWatcher - GPS-trackers voor senioren waar Marcel bij betrokken is Boek: Good to Great van Jim Collins Boek: The Discipline of Market Leaders van Michael Treacy en Fred Wiersema Stop jij nog tijd in de verkeerde leads? Je prospect heeft zijn keuze vaak al gemaakt voordat jij belt. Draai de rollen om en laat leads zichzelf kwalificeren en overtuigen. Nog vóór het eerste gesprek. Leer de 4-stappenblauwdruk in ons LIVE webinar Scorecard Marketing op 23 of 30 december. Let op: er komt geen opname. Meld je hier gratis aan.

Benjamin Minack ist als CEO & Gründer von Ressourcenmangel nicht nur Agenturmann des Jahres 2024, sondern auch absoluter Experte für Marketing & Kommunikation. Im letzten DIGITALWERK-Podcast des Jahres spricht Michél mit Benjamin genau darüber: Warum sollte ich als Marke überhaupt kommunizieren, und auf welchen Kanälen? Und wer macht das besonders gut?__________________________________________________ Werbepartner der heutigen Folge ist Brüninghoff. Brüninghoff bietet als Lösungspartner für innovative Gebäude alles aus einer Hand – von der ersten Idee bis zur schlüsselfertigen Übergabe. Einfach auf www.brueninghoff.de gehen und mehr erfahren.  __________________________________________________ Gerba Unternehmensgruppe: https://www.instagram.com/reel/DO6KxYuDFAx/?igsh=a2w5NmV6bDVrczh4  Vonovia auf YouTube: https://www.youtube.com/@meinvonovia/featured  Die beschriebene Datenbank mit den Effie-Cases 1981 bis 2024: https://www.gwa.de/gewinnen/effiegermany/effie-cases/  __________________________________________________ Die Themen des DIGITALWERK-Podcast mit Benjamin Minack im Überblick: 00:00 - Um was geht es in der Podcastfolge? 03:52 – Marketing gehört in die Bilanz 06:28 – Gibt es wirklich B2B und B2C? 10:43 – Marke als Preis- und Vertrauenshebel 14:39 – Warum Reputation Ausschreibungen entscheidet 17:26 – Social Media: Warum, wann und für wen 20:53 – Das Gerba-Beispiel: Reichweite mit Wirkung 33:04 – Antizyklisch kommunizieren als Vorteil 38:55 – 100.000 Chancen statt null 50:17 – Warum Authentizität unersetzbar ist  

Karl-Moritz Hermann, Gründer von reliant.ai, spricht über den Weg von DeepMind zum eigenen KI-Startup. Er teilt, warum sie bewusst B2B statt B2C wählten, wie sie durch Benchmarks echte Probleme identifizierten und warum manchmal 85% Genauigkeit hervorragend und manchmal katastrophal sein können. Was du lernst: Die richtige KI-Produktstrategie finden Wie man echte Probleme identifiziert Warum Benchmarks entscheidend sind Den richtigen Mix aus Forschung und Anwendung ALLES ZU UNICORN BAKERY: https://stan.store/fabiantausch   Mehr zu Karl-Moritz: LinkedIn: https://www.linkedin.com/in/karlmoritz/  Reliant AI: https://www.reliant.ai/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/ 

Send us a textIn this episode, we unpack how a sales recruiting business scaled from $100K per month to $7M in cash collected and why the growth ultimately wasn't worth the stress. We explore rapid offer pivots during the pandemic, launching B2B and B2C divisions simultaneously, equity partnerships gone wrong, and the critical mistake of scaling faster than leadership and systems could handle. A candid look at why more revenue doesn't always mean more freedom.Learn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/Want to work 1:1 with Ryan Pineda? Apply at ryanpineda.comJoin our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://tentmakers.us/Want to grow your business and network with elite entrepreneurs on world-class golf courses? Apply now to join Mastermind19 – Ryan Pineda's private golf mastermind for high-level founders and dealmakers. www.mastermind19.com--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing. ...

Franchise Fit Podcast (formerly Eye on Franchising) is back with another powerhouse episode — and today's guest is disrupting an entire industry. Meet Daniel McCarty, CEO & Founder of JunkStart, the first and only pay-by-weight junk removal franchise that's redefining pricing, margins, and customer trust in a category that desperately needed innovation.If you think junk removal is a crowded, me-too home services space… buckle up.Daniel exposes “inside baseball” secrets of the industry, the infamous grandma tax, why traditional volume-based pricing makes no sense, and how JunkStart engineered a patented pay-by-weight model that transformed revenue, margins, and customer experience.We also break down territory size, investment levels, ideal franchisee profiles, enterprise value, B2B vs B2C mix, marketing strategy, and why 99 out of 100 franchises are not worth owning unless there's true differentiation.This episode is sponsored by SEO Samba — AI-driven marketing for franchisors and franchisees.

In our penultimate episode of the year, annual podcast guest and friend Trent Guyer returns to talk about all our favorite topics: AI, e-commerce, and small teams doing big things. Being the Christmas season, of course gifts are exchanged and toasts are made—but the real present is having Trent in the studio with us to chat marketing.Among the gems dropped this episode:“Data makes you fast, your gut keeps you right.”69% of B2B businesses cite bad data as their biggest barrier to fully leveraging AI.89% of B2B customers plan to use AI tools to purchase products next year, compared to 34% of B2C customers.“Don't ever give a customer a reason to regret after the fact doing business with you.”And more!So grab some eggnog and your favorite blanket, and join us as we have another epic discussion with the VP of Marketing and Digital Strategy at Grasshopper Mowers, Trent Guyer.Next week: Sam and Roop wrap 2025, Spotify-style!—Trent, Sam, Roop, Claudia, and ChelseaTell us what you think!

 Adoptez le psycho-marketing pour convaincre vos clients ! Interview de Stefan Lendi ---  Au sommaire de l'interview de Stefan Lendi : 1 - Est ce que tu pourrais te présenter ? 2 - Quelles sont les bases du psycho marketing ? 3 - Est ce que tu peux nous expliquer le principe de la spirale de valeur, et peux tu nous donner quelques exemples ? 4 - Quelles sont les nouveautés de la seconde édition du psycho marketing ? 5 - Est ce que l'IA peut aider un débutant à appliquer la spirale de valeur ? 6 - Si on veut en savoir plus, où peut on acheter le livre ? Pour le commander : https://librairie.gereso.com/livre-en... --- Présentation du live  Et si vous pouviez transformer chaque prospect en client fidèle, de manière mesurable et reproductible ? Derrière chaque décision d'achat, il y a une personne avec ses croyances, ses besoins et ses envies. Le PsychoMarketing décrypte comment vos prospects et clients perçoivent, mémorisent, décident et passent à l'action. Cette approche, basée sur la science, vous permet de comprendre comment guider leur choix avec plus d'impact. L'auteur s'appuie sur des recherches scientifiques et plus de 20 ans d'expérience en marketing pour vous proposer une méthode originale et pragmatique en 7 étapes, avec des outils pour créer des campagnes performantes qui attirent, convertissent et fidélisent. Cette nouvelle édition offre également les ressources nécessaires pour implémenter le PsychoMarketing dans trois contextes distincts : le B2C, le B2B et les logiciels SaaS. Que vous soyez entrepreneur, marketeur, communicant ou dirigeant, quelle que soit la taille de votre entreprise, découvrez comment utiliser les leviers du PsychoMarketing pour améliorer vos résultats. --- Au sommaire du livre  RADIOSCOPIE DU CERVEAU ET DISSECTION DE LA PRISE DE DÉCISION Dans les coulisses des coups de maître commerciaux Pourquoi le marketing traditionnel dysfonctionne Anatomie du PsychoMarketing Un filtre de lucidité pour vous transformer en super-PsychoMarketeur Dans la tête de vos clients Comment identifier un marché porteur LE SYSTÈME QUI DÉCLENCHE DES ACHATS ET QUI FIDÉLISE VOS CLIENTS Introduction à la Spirale de Valeur et de Persuasion (SVP) La Pré-influence : convaincre votre marché avant le moindre contact L'Attraction : générer des prospects ciblés La Transformation : éveiller un intérêt marqué pour votre produit L'Engagement : susciter un désir ardent chez le prospect La Tantalisation : rendre le désir intenable La Transaction : déclencher un acte d'achat important La Récurrence : créer des ambassadeurs ravis LE PSYCHOMARKETING EN PRATIQUE Trois types d'implémentation : B2C, B2B et SaaS La Spirale de Valeur et de Persuasion à l'oeuvre Comment amplifier la Spirale de Valeur et de Persuasion 

In this episode of Sales Transformation Lab, Matt is joined by Melanie Mills, an experienced revenue leader with 20+ years in B2B and B2C, former Chief Revenue Officer at UK fintech Caxton Payments and now Founder & CEO of Connection Career Collective (CCC).Together they tackle a topic most leadership conversations skip over:

Ready for a reset? In this episode of How to Run Profitable Retreats, I sit down with the powerhouse behind over 250 global transformational retreats and experiences — Marisa Wong, CEO & Founder of MW Experiences. Marisa has designed experiences for Fortune 100 brands, elite executives, global leaders, and high‑performing teams… but what makes her work extraordinary is her philosophy: people don't need to retreat from their lives — they need experiences that help them return to life more aligned, energized, and alive.   In this conversation, we dive into: ▪️ Why "experiences" outperform traditional retreats — and how language shapes transformation   ▪️ The real difference between B2C and B2B retreat models (and why you must choose one) ▪️ What it actually means to refill your own cup as a retreat leader or experience creator   ▪️ Her Reset Formula for avoiding burnout and reconnecting with your purpose, vision, and joy This episode will challenge you to rethink how you create, deliver, and sell transformational containers — and inspire you to build experiences your audience will remember for a lifetime.   Connect with Marisa:

Timestamps:11:36 - Learning from users and iterating the product19:22 - Saying no to misaligned revenue and long-term thinking25:05 - The hard moments (tough calls and running out of money)40:10 - Life after the exit and letting goEpisode Summary:Marco Cerqui is the co-founder and former CEO of Bring! - Switzerland's most widely used shared grocery shopping app. With a background in software engineering and product management, Marco and his co-founder Sandro built Bring! from a side project into a platform used across millions of households before being acquired by Swiss Post in 2021.In this episode, Marco shares how Bring grew from a simple shared shopping list into a category-defining product with a loyal user base. He talks about early product validation, user-centric design, scaling a B2C company from Switzerland, and why simplicity beats feature expansion. Marco also explains how Bring shifted from a paid app to a highly contextual advertising model - without compromising the user experience.Marco also opens up to the emotional and strategic milestone of exiting to Swiss Post, navigating setbacks along the way, and why stepping down as CEO was one of Marco's proudest leadership moments. This is a candid, practical masterclass in long-term product thinking, timing, and resilience.The cover portrait was edited by⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.smartportrait.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.‍‍Don't forget to give us a follow on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠so you can always stay up to date with our latest initiatives. That way, there's no excuse for missing out on live shows, weekly giveaways or founders' dinners.‍

Send us a textIn this Office Hours episode, Optidge SEO Manager, Dorit Sasson, shares how her experience abroad as a lieutenant in the Israel Defense Forces shaped her collaborative, team-focused approach to digital marketing and SEO strategy. Drawing from her vast experience teaching, writing, and working with Fortune 500 B2B companies, Dorit discusses how to find ranking opportunities in competitive markets through educational and multimedia-rich content. She also reflects on SEO's evolution in the age of AI, emphasizing the importance of balancing innovation with proven best practices. Listeners will walk away with practical insights for managing expectations, earning stakeholder buy-in, and achieving long-term SEO success. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: Dorit's time in the military instilled a team-first mindset that shapes her approach to SEO, valuing humility, adaptability, and collective success over individual recognition. Her transition from teaching ESL to mastering SEO highlights how teaching and mentorship reinforce expertise, and how curiosity fuels long-term growth in a fast-paced field. Dorit's attention to detail when it comes to page rankings suggests there is untapped potential using educational content, glossaries, and multimedia engagements. While AI has revolutionized SEO strategy, Dorit emphasizes that technology should amplify creativity and understanding, not replace it. Dorit stresses the importance of managing expectations, communicating value, and positioning SEO as a long-term investment in sustained business growth. Episode Links:Dorit Sasson on LinkedInOptidge's SEO ServicesFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

What if planning your year could feel motivating, expansive, and actually fun? In this episode, I walk you through exactly how I'm preparing for 2026—mindset, strategy, rhythm, and the behind-the-scenes reality of being a mom, therapist, and entrepreneur all at once. I share the rituals, tools, and questions I use every year to plan intentionally, avoid burnout, and build a business and life that actually feel good. From reviewing revenue to mapping out launches to honoring your real-life capacity, this is the episode that will flip planning on its head and make you excited for what's ahead. This is my final solo episode of 2025, and I wanted it to be a powerful one. If planning usually stresses you out, let this episode be the mindset reset, the strategy spark, and the permission slip you've been needing. Topics Covered in this Episode: 3:29 - The planning mistakes I made early on (and what finally changed everything) 7:11 - How motherhood, capacity, and seasons actually shape your business success 10:57 - The must-run financial reports that tell you exactly how to plan 2026 13:37 - My launch-timing breakdown for both B2B and B2C therapists 16:25 - The three mantras guiding my entire 2026 strategy 22:48 - The "12-Week Year" mindset shift that can radically collapse your timelines 25:02 - How sprints (not marathons) keep you focused, energized, and out of burnout Thank you so much for tuning in to this episode of The Entrepreneurial Therapist. If this conversation helped you feel more grounded, inspired, or clear about your 2026 vision, it would mean the world if you subscribed and left a quick review. And a huge thank-you to our sponsors, Alma and Simple Practice, for supporting therapists in building sustainable, aligned, thriving practices. If you want to go deeper, check out the full 2026 Planning Workshop—your year is waiting.   Resources Mentioned: End of Year Planning workshop: https://danielle-s-school8.teachable.com/p/end-of-year-workshop  Calendar I Bought to Plan the End of the Year: https://www.amazon.com/dp/B0B2P39G1W?ref=ppx_yo2ov_dt_b_fed_asin_title  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

If you've ever said, “I hate tech, I just want this to work,” this episode is your blueprint. Kerri M. Roberts sits down with systems and automation expert Brenda Breland of Build Business Academy and BuildDesk, who helps small business owners automate leads, follow-up, and client journeys - without needing a full-time ops or marketing team. Learn how to plug the money leaks in your follow-up, use automation that feels human, and build simple systems that let you serve your clients with excellence.They unpack the difference between AI that tries to replace you and automation that actually amplifies you, so your clients still feel seen, known, and cared for. Together, Kerri and Brenda walk through why every business, even the tiniest shop, needs a CRM from day one, what smart follow-up really looks like, and how to think through whether you're called to serve B2B, B2C, or both.Underneath all of it is a simple, biblical principle: faithful stewardship. When you care for the systems behind your business and the body God has given you, you're freed up to lead, love, and serve at a higher level. This episode will help you see where your systems may be working against you - and what to do about it before the year ends.Key TakeawaysMost small businesses are leaking money in their follow-up.Automation should amplify you, not replace you.Every business needs a CRM from day one.Content that converts starts with connection.Follow-up is the one automation you can't afford to ignore.Resources✨ HR in a Box – Your Fractional HR Partner for Small Business If you're growing a business and want to build people systems that honor your team and protect your company, HR in a Box gives you the tools, templates, and guidance you need—without the cost of a full-time HR department. From compliant hiring to performance conversations, it's designed to help you lead with clarity, integrity, and confidence. www.saltandlightadvisors.com/hrinabox

Mike Petrakis, Co-founder & CEO of Batch, joins the podcast to discuss how they became the top app for planning group celebrations like Bachelorette parties. He dives deep into Batch's evolution from a commission-based Online Travel Agency (OTA) model to a "digital billboard" marketing engine for small businesses.In this episode, we cover the secrets to their B2C acquisition, how they leverage virality (K-Factor) , and their strategy for building a strong, well-positioned brand.Tune in to hear why Mike believes owning the customer is key in the age of AI and how Batch is building the "celebration economy".

Paul Becker, Gründer von recap, spricht über die Unterschiede zwischen B2C und B2B Produktfindung. Er teilt, warum sie bei recap bewusst mit Revenue-Based Finance starteten, wie sie durch "Eat Your Own Dog Food" Vertrauen aufbauten und warum manchmal blanker Opportunismus der beste Startpunkt ist. Was du lernst: Die Unterschiede zwischen B2C und B2B Produktfindung Wie du den richtigen ersten Use-Case findest Warum Proof of Concept entscheidend ist Den richtigen Mix aus Vision und Pragmatismus ALLES ZU UNICORN BAKERY: https://stan.store/fabiantausch Paul Becker & Chris Püllen findest du hier: re:cap: https://www.re-cap.com/de Paul: https://www.linkedin.com/in/paulbckr/Chris: https://www.linkedin.com/in/chrisnaro/ naro: https://www.naroiq.com/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/ 

Analysts Don Kellogg and Roger Entner break down the satellite market's shift toward three dominant players, as well as the complex mix of big personalities and government regulation shaping it.00:00 Episode intro 00:25 The state of satellite and Starlink alternatives 03:01 Amazon Leo's status 03:40 The rise of the three-player market 04:18 Backstopping BEAD and rural access 06:27 Direct to Consumer questions remain 08:19 Shadows of Charlie Ergen 08:55 Episode wrap-upThe “Starlink's Victory, Amazon's Sprint and GEOs crashing: The divergent realities of Satellite Broadband” is available at: https://www.reconanalytics.com/products/2027-november-satellite-report-vf/Starlink's Victory Lap, Amazon's Sprint, and GEOs Crashing: The Divergent Realities Satellite Broadband - Digital Product ReportsTags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, satellite, Starlink, BEAD, Amazon, Leo, AST, AT&T, Verizon, Elon Musk, FCC, DoD, Golden Dome, rural, T-Mobile, B2C, spectrum, 5G, Charlie Ergen

Avec ⁠Gaël Cousin⁠, on parle d'entrepreneuriat, d'héritage, de travail et de mentalité.Élevé “entre les marées et les camions à décharger”, Gaël a grandi dans une culture de l'effort, du travail manuel et de l'entrepreneuriat instinctif. Il est aujourd'hui CEO du ⁠⁠Viviers de Saint-Colomban⁠⁠, entreprise familiale qu'il a repris pour en faire un business à 30M€/an.

The odds were stacked against Indeed in India. Late to market and up against behemoths whose combined market share crossed 90%, they had a fight on their hands. We hear the backstory of how they build a B2B beachhead as a way into the broader B2C market. Thanks to the Effies for making this international episode possible.

DEMAIN je reçois Gaël Cousin, CEO du Viviers de Saint-Colomban - l'histoire d'un entrepreneur qui a repris la boîte de son père pour en faire un business à 30M€/an.

Timestamps:7:30 - Impact vs profit maximizing19:48 - The price of saying no to investors and customers25:17 - How bootstrapping vs VC funding impact speed and focus30:54 - Defining success: short global impact story vs sustainable and long-term growth This episode was produced by Founders Hive, a community of successful startup founders, industry experts, and investors promoting entrepreneurship in Switzerland and helping early-stage business concepts get ready for seed-stage investment.Founders Hive is a partner of the Entrepreneurship Training programme, empowered by Innosuisse, the Swiss innovation agency supporting SMEs, startups, research institutions and other Swiss organizations in their research and development activities. Click here to find out more about Founders Hive, empowered by Innosuisse.Episode summary:In this Opposing Views episode, we welcome David Eberle (INSEAD MBA), Co-Founder and CEO of Typewise, a YC-backed AI startup building autonomous customer service agents, and Florian Emaury (ETH PhD), Co-Founder and CEO of Menhir Photonics, a fully bootstrapped Swiss deep-tech company producing some of the most precise lasers in the world.Together with Silvan, they unpack one of the most debated questions in the startup world: should you optimize for impact or profit? They explore how funding strategy shapes decisions, why margins (not industry) determine whether bootstrapping is viable, and how shifting from B2C keyboard app to B2B enterprise AI changed Typewise's trajectory. They also discuss pricing discipline, ethical boundaries, pivots, and how Swiss founders approach growth compared to U.S. startup culture.They also open up about navigating ethical red flags with investors, resisting tempting short-term revenue, and balancing ambition with a life worth living. Both founders reflect on what success means beyond valuations: sustainability, joy, quality, risk-taking, and building something that lasts. Whether you're building a deep-tech hardware company or scaling AI software, this episode challenges how you define success and what you're willing to trade for it.The cover portrait was edited by⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.smartportrait.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.‍‍‍Don't forget to give us a follow on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠so you can always stay up to date with our latest initiatives. That way, there's no excuse for missing out on live shows, weekly giveaways or founders' dinners.‍

Send us a textIn this episode we interview Matt Dornfeld, Global AI Go-To-Market Lead at Commerce, about using workflow automation and large language models to personalize webinars from registration to recap. He and host Ben Ard walk through the exact systems he uses to turn a “standard” webinar into a tailored experience that actually drives action. What you'll learn in this episode:How to build dynamic registration forms that change questions based on who is signing upSimple ways to enrich attendee data so you know who they are and what they care about before they joinHow to send pre-webinar content that feels handcrafted for each segment, not copied and pastedTactics for using LLMs to route questions, draft replies, and power smart follow ups at scaleIdeas for breaking your webinar into focused breakout rooms so B2B and B2C attendees each get relevant discussionsHow to treat every click, chat message, and breakout as a signal that guides sales outreachA lightweight tech stack Matt actually uses: forms, workflow automation tools, and an enterprise LLM setupWhy “getting your data house in order” matters before you plug AI into your revenue engine

Michelle Denogean is a seasoned marketing leader, startup advisor, and author with over two decades of experience growing B2C and B2B brands. She currently serves as Chief Marketing Officer at Mindtrip, Inc., an AI-powered travel platform. Before Mindtrip, she held senior marketing and operational roles at companies including Edmunds.com, Roadster, eHarmony, and other major players in real-estate, automotive, travel, and online services. Michelle is also the author of GrowUp! Take Your Startup to the Next Level, a guide that helps founders navigate the psychological and strategic challenges of scaling a startup. She combines data-driven marketing, brand strategy, and human-centered leadership — helping startups grow with clear value, strong culture, and sustainable momentum.

Aujourd'hui, je vous retrouve pour une nouvelle leçon du mercredi, un format où j'aide l'un d'entre vous à avancer concrètement dans son projet.Et cette semaine, je reçois Winter Joseph, entrepreneur dans l'immobilier depuis 7 ans, qui relance un nouveau réseau d'affaires… après en avoir déjà monté un premier.Son défi :

As sustainability strategies mature, the pressure is increasing on how companies communicate progress, both within their value chains and to consumers. Many organisations are now asking the same questions: how do we talk credibly about targets, trade-offs and incomplete journeys, without overclaiming or oversimplifying? In response, Innovation Forum is launching the Sustainable Communication and Engagement Series. Across a set of focused events, we will explore how companies can build more honest, evidence-based narratives around sustainability, and how to engage different audiences.  This first webinar in the series explores how B2B companies are working with suppliers, partners and customers to strengthen trust through transparent and authentic sustainability communication. We discuss how businesses are engaging stakeholders around goals, which strategies have worked (and which have not) when communicating across global value chains, and practical steps to keep messaging action-oriented and credible. Panellists include: Nikki Barber, head of corporate communications, ofi Hannah Rizo, director of sustainability communications, Coca-Cola Europacific Partners Enda Buckley, head of sustainability, Carbery Group Sara Neame, sustainability communications lead, Givauda The session was moderated by Tanya Richard, chief operating officer and head of stakeholder engagement & sustainability communications, Innovation Forum The Sustainable Communication and Engagement Series will continue: Building credibility in sustainability storytelling: B2C brands and the consumer trust gap Thursday 22 January 9am EST / 2pm GMT / 3pm CET As consumers pay closer attention to brands' sustainability claims, the challenge is no longer solely what companies do, but how they explain it clearly and honestly. The second webinar in the series will focus on consumer-facing brands and retailers. We will explore how to talk about complex topics such as supply chains, product impact and targets in a way that makes sense to everyday consumers – without overclaiming or greenwashing.  Discussion will cover what works (and what does not) in campaigns and product communication, approaches to avoiding greenwash and “greenhush” while staying ahead of regulation, and how to measure whether sustainability communication is building trust and influencing behaviour. Panellists include: Sarah Whittaker, head of sustainability communications, Primark Ozlem Senturk, senior partner, global sustainable transformation practice, Kantar The session will be moderated by Tanya Richard, chief operating officer and head of stakeholder engagement & sustainability communications, Innovation Forum with more panellists to be announced

MENOS CURSITIS Y MÁS RESULTADOS DE VENTAS Regístrate en el Top Team de Ventashttps://www.detonadoresdevalor.com/topHoy te voy a enseñar cómo venderle al cliente más difícil de todos: el cliente saturado. El que recibe 200 correos al día, 40 mensajes de WhatsApp, 3 propuestas iguales a la tuya y que ya no tiene paciencia para escuchar tu pitch de cinco minutos.Te voy a mostrar por qué la atención del cliente cayó a niveles históricos (Microsoft, LinkedIn, Gartner y Forrester lo confirman) y cómo adaptar tu mensaje para que te escuchen, te entiendan y te compren.Vamos a hablar de micro-mensajes, comunicación quirúrgica, cómo eliminar ruido, cómo liderar una conversación en menos de 20 segundos y cómo diferenciarte en un mundo donde todos dicen lo mismo.Si vendes B2B, B2C, servicios, productos o ideas, este episodio te va a ayudar a generar claridad, autoridad y respuesta inmediata.00:00 — Intro02:52 — Punto 1: tu cliente vive saturado.06:20 — Punto 2: más precisión igual a más persuasión.10:02 — Punto 3: muchas opciones es igual a parálisis por análisis.15:46 — Punto 4: el cliente saturado no lee… escanea / ojea.20:51 — Punto 7: simplifica para vender más.22:36 — Punto 8: preguntas, la herramienta más peligrosa de las ventas.24:39 — Punto 9: dale un break a tus clientes30:42 — Punto número 9.5: el vendedor es un curador, no un catálogo.34:17 — ConclusiónMENOS CURSITIS Y MÁS RESULTADOS DE VENTAS Regístrate en el Top Team de Ventashttps://www.detonadoresdevalor.com/top Hosted on Acast. See acast.com/privacy for more information.

David Schreiber, ehemals Stripe & Trade Republic, heute Gründer von Duna, spricht über die Kunst der Produktentwicklung. Er teilt, warum europäische und amerikanische Produktphilosophien unterschiedlich sind, wie man zwischen Vision und Pragmatismus balanciert und warum Europa der ideale Standort für komplexe B2B-Infrastruktur ist. Was du lernst: Produktphilosophie Unterschiede zwischen B2C und B2B US vs. EU Denkweisen Vision vs. Pragmatismus Go-to-Market Co-Development als Strategie Die richtigen ersten Kunden Warum Vertrauen entscheidend ist Pricing & Value Business Case basiertes Pricing Success-Based Modelle Wie man NRR richtig denkt Product Market Fit Segmentierung & Geografie Von "Gut genug" zu "Magic" Warum PMF mehrdimensional ist Alles zu Unicorn Bakery: https://stan.store/fabiantausch Mehr zum Gast: LinkedIn: https://www.linkedin.com/in/ds-berlin/ Website: https://duna.com/ Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/ Kapitel: (00:00:00) Intro: Produktentwicklung in der KI-Ära (00:02:12) Was macht ein richtig gutes B2B-Produkt aus? (00:04:44) US vs. Europa: Unterschiedliche Produktphilosophien (00:08:23) Von der Vision zur Realität: Der richtige Ansatz (00:12:59) Wie KI die Produktentwicklung fundamental verändert (00:17:12) Der Burggraben-Mythos: Wie baut man heute Wettbewerbsvorteile? (00:38:09) Dune: Von der Idee zur Identitäts-Infrastruktur (00:49:14) Die ersten Kunden: Zwischen Weihnachten und Launch (00:59:24) Co-Development als Go-to-Market Strategie (01:04:43) Pricing-Philosophie: ROI statt versteckte Gebühren (01:18:32) Product-Market Fit ist nicht binär (01:21:23) Die nächsten 3 Jahre: Vom Produkt zum Netzwerk (01:24:45) Warum Europa der richtige Ort für bestimmte Businesses ist

En el episodio de hoy me siento con Yaksani Ventura, fundadora de Edúcate y Conecta, conferenciante y experta en ventas consultivas con más de dos décadas de experiencia formando equipos comerciales en Puerto Rico y Latinoamérica.Yaksani me cuenta cómo su crianza como inmigrante en Puerto Rico desde República Dominicana moldeó su visión de las oportunidades, por qué dejó atrás el sueño de ser azafata, cómo una casualidad la llevó a descubrir su verdadera pasión por las ventas y por qué solo el 20% del éxito en ventas es técnicas.También hablamos sobre la diferencia entre vender y cerrar una venta, el origen de Edúcate y Conecta luego del huracán María, cómo puedes adaptar tu pitch dependiendo si vendes B2B, B2C o B2B2C, y por qué la improvisación es el peor enemigo del vendedor.Tres "takeaways" de este episodio:1.⁠ Una buena venta parte de escuchar con intención y poner al cliente en el centro del proceso.2.⁠ ⁠“Sin prospecto no hay venta. Y sin venta, no hay negocio. El miedo a prospectar te puede costar mucho más que un ‘no'.”3.⁠ ⁠⁠El 80% del éxito en ventas es la mentalidad. El 20% son técnicas.Sigue a Yaksani:Página web | Instagram | LinkedInNo olvides suscribirte a nuestro canal de Youtube.

In this episode of Run the Numbers, CJ sits down with Greg Henry, CFO of 1Password and one of the most commercially minded finance leaders in tech, to break down why he left the public-company grind at Couchbase for a PLG-driven security business and what he's relearning in the private sphere. Greg explains how forecasting changes when the product does the selling, how to think about comp and pricing in a usage-led world, and the early tells that a model is quietly over- or under-performing. He shares why CFOs should meet far more customers than they do, how finance can drive revenue without stepping on sales, and what it actually takes for a company to plan with clarity instead of reacting. Greg also recounts the near-derailing of the Couchbase IPO, reflects on the “back nine” of his career, and offers grounded advice for aspiring first-time CFOs.—SPONSORS:RightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.Tipalti automates the entire payables process—from onboarding suppliers to executing global payouts—helping finance teams save time, eliminate costly errors, and scale confidently across 200+ countries and 120 currencies. More than 5,000 businesses already trust Tipalti to manage payments with built-in security and tax compliance. Visit https://www.tipalti.com/runthenumbers to learn more.Aleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runFidelity Private Shares is the all-in-one equity management platform that keeps your cap table clean, your data room organized, and your equity story clear—so you never risk losing a fundraising round over messy records. Schedule a demo at https://www.fidelityprivateshares.com and mention Mostly Metrics to get 20% off.Metronome is real-time billing built for modern software companies. Metronome turns raw usage events into accurate invoices, gives customers bills they actually understand, and keeps finance, product, and engineering perfectly in sync. That's why category-defining companies like OpenAI and Anthropic trust Metronome to power usage-based pricing and enterprise contracts at scale. Focus on your product — not your billing. Learn more and get started at https://www.metronome.comMercury is business banking built for builders, giving founders and finance pros a financial stack that actually works together. From sending wires to tracking balances and approving payments, Mercury makes it simple to scale without friction. Join the 200,000+ entrepreneurs who trust Mercury and apply online in minutes at https://www.mercury.com—LINKS:Greg on LinkedIn: https://www.linkedin.com/in/greghenry23/1Password: https://1password.com/CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Behind the Earnings Calls: Couchbase CFO Greg Henry on Consumption Models & Analyst Relationshttps://youtu.be/o_pDfz5a-Hw—TIMESTAMPS:00:00:00 Preview and Intro00:02:57 Sponsors – RightRev | Tipalti | Aleph00:07:03 Back in the Private Sphere: Why Greg Joined 1Password00:07:49 Greg's Four-Part Framework for a Great Role00:10:12 Thinking About the “Back Nine” & Legacy00:13:16 Transitioning to PLG & SLG at 1Password00:15:12 Blending PLG Efficiency with Enterprise Sales00:17:12 Sponsors – Fidelity Private Shares | Metronome | Mercury00:20:03 B2C vs. B2B ARPU Contrast00:22:41 Forecasting in PLG vs. Sales-Led Models00:24:18 Building Toward Chunky Enterprise Upside00:25:39 Comp Plans: Complexity, Pitfalls & the Alexander Group00:27:35 Keep Comp Plans Simple & Focused on ARR00:29:10 Why Mid-Year Comp Plan Changes Are Dangerous00:31:04 Governance & Guardrails for SPIFFs00:33:19 Using the CFO Network to Drive Revenue00:34:52 Why CFOs Must Meet Customers Directly00:36:19 Wallet Share & Being a Buyer AND a Seller00:38:08 Why He Avoids 3-Year+ Commitments00:40:20 How Much Discount Is a “Year” Worth?00:42:31 Greg's Structured Annual Planning Framework00:43:50 3–5% Upside/Downside Menu00:44:57 Comp Plans Must Go Out Early00:47:23 January Compensation & System Cutover Challenges00:48:31 Why Roadmap Alignment Must Kick Off Planning00:50:21 Sustain / Differentiate / Durable Growth / World-Class Teams Framework00:52:29 Couchbase IPO Almost Going Sideways00:54:59 How to Actually Become a CFO01:00:11 Legacy Greg Wants to Leave at 1Password#RunTheNumbersPodcast #CFOInsights #SaaSLeadership #PLGvsSLG #FinanceStrategy This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

Black Friday has reshaped buying behaviour across both B2B and B2C sectors—customers have been warmed up to spend, influenced by weeks (and sometimes months) of heavy marketing, big discounts, and constant messaging that “now's the time to buy.”In this episode, you'll find out why this creates a prime opportunity for businesses—even those who don't run discounts—and how to make the most of elevated buyer intent to boost revenue quickly.You'll also walk away with three practical steps you and your team can put into action straight away to lift sales in the days and weeks after Black Friday, all without slashing prices, squeezing margins, or getting drawn into a race to the bottom.Key Takeaways:Buyer intent is at its highest immediately after Black Friday.You don't need to discount to benefit—target value-driven buyers.Focus on existing customers, lapsed customers, and new opportunities already in your funnel.Communicate fast and clearly—speed is essential.A simple shift in outreach can produce a significant and immediate Sales Growth lift.Time Stamps:0:00 Intro0:35 Black Friday Sales1:55 Pigging Back Off Black Friday3:10 Piggy Back Off Without Discounting5:12 3 Areas of customer Segments7:30 Wrap Up9:49 OutroTo learn more about our Coaching Program that is seriously growing our Customers sales: https://strongersalesteams.com/program/To book a time to Meet with Ben directly: https://strongersalesteams.com/strategy/This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

It can pay off to borrow sales strategies from outside your usual lane. My guest, Kam Dasani, entrepreneur and investor, brings B2C secrets into the B2B sales world and uses what he has stolen from consumer marketing to make smarter moves. In this episode, he breaks down the tactics that helped him grow faster and shows how you can use them to triple your pipeline.Meet Kam DasaniKam Dasani is a former Silicon Valley tech sales rep who went from earning 120K a year in B2B sales to building a seven-million-dollar business. He applied key B2C secrets he had stolen from consumer marketing, using directness, pre-qualification, and transparency to transform his B2B approach and accelerate growth.Today, he helps others build passive income through trading and investing while encouraging sales professionals to take smart risks, stay authentic, and focus on what truly drives results.Why B2C Secrets Belong in B2B Sales (00:01:19 – 00:03:59)Right off the bat, Kam goes into showing how stolen B2C secrets can transform B2B sales, especially with their marketing tactics.From Tech Sales to Entrepreneurship (00:04:07 – 00:06:12)Kam explains how he went from earning 120K a year in tech sales to building a seven-million-dollar business. His contrarian mindset and willingness to take calculated risks shaped the B2B sales approach he uses today.Identifying B2B Sales Gaps (00:08:10 – 00:16:54)Kam highlights common gaps in B2B sales, including weak training, fear of asking tough questions, and reliance on conventional tactics. He shows how embracing risk and applying stolen B2C secrets can overcome these challenges.B2C-Inspired Sales Process & Qualifying Leads (00:17:01 – 00:26:47)Kam shares how he leverages Instagram ads, direct messaging, and pre-qualification processes to improve lead quality. Using these B2C secrets in B2B sales allows him to build a stronger, more efficient pipeline.Results & Key Takeaways (00:29:15 – 00:34:12)Kam reveals the ROI from transparent, pre-framed sales calls and targeted campaigns. He emphasizes that allowing reps to be authentic, rather than forcing a strict “culture fit,” drives real results in B2B sales."Imagine if we could take some B2C secrets and apply them to B2B sales to fill your funnel and create far more opportunities than you have right now, increasing sales and generating more commission." - Kam Dasani.ResourcesFollow Kam Dasani on Instagram at @profitwithkam and connect with him on LinkedIn to stay inspired by his journey and strategies. Head to bluemangostudios.com to see exactly how my podcasting agency can help you create and grow a podcast that entertains, educates, and brings in quality leads.https://www.instagram.com/profitwithkamSubscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7396352571981889536Sponsorship OffersThis episode is brought to you in part by HubSpot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course....

Taylor Mattingly found high-quality revenue in an unusual and sizable B2C business that he happened to be a customer of.Topics in Taylor's interview:Being Co-CEO with his best friendBuying a business he was a customer ofAcquiring a business in his hometownConfusing, deregulated Texas energy marketHow Energy Ogre differs from a typical brokerKeeping his call center in Texas“Set it and forget it” model“Listening tour” in the first 100 daysAdopting the EOS modelHigher leverage deal structureReferences and how to contact Taylor:LinkedInEnergy OgreGet a free review of your books & financial ops from System Six (a $500 value):Book a call with Tim or hello@systemsix.com and mention Acquiring MindsDownload the New CEO's Guide to Human Resources from Aspen HR:From this page or contact mark@aspenhr.comWork with an SBA loan team focused exclusively on helping entrepreneurs buy businesses:Pioneer Capital AdvisoryConnect with Acquiring Minds:See past + future interviews on the YouTube channelConnect with host Will Smith on LinkedInFollow Will on TwitterEdited by Anton RohozovProduced by Pam Cameron

In this episode of Business Lunch, Roland Frasier and Ryan Deiss discuss the evolving landscape of the customer journey, emphasizing the importance of trust in modern marketing. They explore how traditional stages of the buying process are being replaced by a more fluid approach, where trust becomes the key driver of transactions. Through case studies and examples, they highlight the significance of identity trust, authenticity, and the role of founders as trust agents in building strong connections with consumers. The conversation also touches on the challenges and strategies for effectively engaging audiences in both B2B and B2C contexts.Chapters00:00 The Death of the Traditional Customer Journey02:51 The Role of Trust in Modern Marketing06:09 Case Studies: Successful and Controversial Campaigns09:05 Identity Trust: Connecting with Consumers11:57 The Power of Authenticity in Advertising14:56 Building Trust in B2B vs B2C17:59 Actionable Strategies for Trust Building20:47 The Importance of Founders as Trust AgentsSpecial AnnouncementAfter 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vaultConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube