Podcasts about b2c

Karl-Moritz Hermann, Gründer von reliant.ai, spricht über den Weg von DeepMind zum eigenen KI-Startup. Er teilt, warum sie bewusst B2B statt B2C wählten, wie sie durch Benchmarks echte Probleme identifizierten und warum manchmal 85% Genauigkeit hervorragend und manchmal katastrophal sein können. Was du lernst: Die richtige KI-Produktstrategie finden Wie man echte Probleme identifiziert Warum Benchmarks entscheidend sind Den richtigen Mix aus Forschung und Anwendung ALLES ZU UNICORN BAKERY: https://stan.store/fabiantausch   Mehr zu Karl-Moritz: LinkedIn: https://www.linkedin.com/in/karlmoritz/  Reliant AI: https://www.reliant.ai/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/ 

Send us a textIn this episode, we unpack how a sales recruiting business scaled from $100K per month to $7M in cash collected and why the growth ultimately wasn't worth the stress. We explore rapid offer pivots during the pandemic, launching B2B and B2C divisions simultaneously, equity partnerships gone wrong, and the critical mistake of scaling faster than leadership and systems could handle. A candid look at why more revenue doesn't always mean more freedom.Learn how to invest in real estate with the Cashflow 2.0 System! Your business in a box with 1:1 coaching, motivated seller leads, & softwares. https://www.wealthyinvestor.com/Want to work 1:1 with Ryan Pineda? Apply at ryanpineda.comJoin our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://tentmakers.us/Want to grow your business and network with elite entrepreneurs on world-class golf courses? Apply now to join Mastermind19 – Ryan Pineda's private golf mastermind for high-level founders and dealmakers. www.mastermind19.com--- About Ryan Pineda: Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue. Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing. ...

Franchise Fit Podcast (formerly Eye on Franchising) is back with another powerhouse episode — and today's guest is disrupting an entire industry. Meet Daniel McCarty, CEO & Founder of JunkStart, the first and only pay-by-weight junk removal franchise that's redefining pricing, margins, and customer trust in a category that desperately needed innovation.If you think junk removal is a crowded, me-too home services space… buckle up.Daniel exposes “inside baseball” secrets of the industry, the infamous grandma tax, why traditional volume-based pricing makes no sense, and how JunkStart engineered a patented pay-by-weight model that transformed revenue, margins, and customer experience.We also break down territory size, investment levels, ideal franchisee profiles, enterprise value, B2B vs B2C mix, marketing strategy, and why 99 out of 100 franchises are not worth owning unless there's true differentiation.This episode is sponsored by SEO Samba — AI-driven marketing for franchisors and franchisees.

In our penultimate episode of the year, annual podcast guest and friend Trent Guyer returns to talk about all our favorite topics: AI, e-commerce, and small teams doing big things. Being the Christmas season, of course gifts are exchanged and toasts are made—but the real present is having Trent in the studio with us to chat marketing.Among the gems dropped this episode:“Data makes you fast, your gut keeps you right.”69% of B2B businesses cite bad data as their biggest barrier to fully leveraging AI.89% of B2B customers plan to use AI tools to purchase products next year, compared to 34% of B2C customers.“Don't ever give a customer a reason to regret after the fact doing business with you.”And more!So grab some eggnog and your favorite blanket, and join us as we have another epic discussion with the VP of Marketing and Digital Strategy at Grasshopper Mowers, Trent Guyer.Next week: Sam and Roop wrap 2025, Spotify-style!—Trent, Sam, Roop, Claudia, and ChelseaTell us what you think!

 Adoptez le psycho-marketing pour convaincre vos clients ! Interview de Stefan Lendi ---  Au sommaire de l'interview de Stefan Lendi : 1 - Est ce que tu pourrais te présenter ? 2 - Quelles sont les bases du psycho marketing ? 3 - Est ce que tu peux nous expliquer le principe de la spirale de valeur, et peux tu nous donner quelques exemples ? 4 - Quelles sont les nouveautés de la seconde édition du psycho marketing ? 5 - Est ce que l'IA peut aider un débutant à appliquer la spirale de valeur ? 6 - Si on veut en savoir plus, où peut on acheter le livre ? Pour le commander : https://librairie.gereso.com/livre-en... --- Présentation du live  Et si vous pouviez transformer chaque prospect en client fidèle, de manière mesurable et reproductible ? Derrière chaque décision d'achat, il y a une personne avec ses croyances, ses besoins et ses envies. Le PsychoMarketing décrypte comment vos prospects et clients perçoivent, mémorisent, décident et passent à l'action. Cette approche, basée sur la science, vous permet de comprendre comment guider leur choix avec plus d'impact. L'auteur s'appuie sur des recherches scientifiques et plus de 20 ans d'expérience en marketing pour vous proposer une méthode originale et pragmatique en 7 étapes, avec des outils pour créer des campagnes performantes qui attirent, convertissent et fidélisent. Cette nouvelle édition offre également les ressources nécessaires pour implémenter le PsychoMarketing dans trois contextes distincts : le B2C, le B2B et les logiciels SaaS. Que vous soyez entrepreneur, marketeur, communicant ou dirigeant, quelle que soit la taille de votre entreprise, découvrez comment utiliser les leviers du PsychoMarketing pour améliorer vos résultats. --- Au sommaire du livre  RADIOSCOPIE DU CERVEAU ET DISSECTION DE LA PRISE DE DÉCISION Dans les coulisses des coups de maître commerciaux Pourquoi le marketing traditionnel dysfonctionne Anatomie du PsychoMarketing Un filtre de lucidité pour vous transformer en super-PsychoMarketeur Dans la tête de vos clients Comment identifier un marché porteur LE SYSTÈME QUI DÉCLENCHE DES ACHATS ET QUI FIDÉLISE VOS CLIENTS Introduction à la Spirale de Valeur et de Persuasion (SVP) La Pré-influence : convaincre votre marché avant le moindre contact L'Attraction : générer des prospects ciblés La Transformation : éveiller un intérêt marqué pour votre produit L'Engagement : susciter un désir ardent chez le prospect La Tantalisation : rendre le désir intenable La Transaction : déclencher un acte d'achat important La Récurrence : créer des ambassadeurs ravis LE PSYCHOMARKETING EN PRATIQUE Trois types d'implémentation : B2C, B2B et SaaS La Spirale de Valeur et de Persuasion à l'oeuvre Comment amplifier la Spirale de Valeur et de Persuasion 

Timestamps:11:36 - Learning from users and iterating the product19:22 - Saying no to misaligned revenue and long-term thinking25:05 - The hard moments (tough calls and running out of money)40:10 - Life after the exit and letting goEpisode Summary:Marco Cerqui is the co-founder and former CEO of Bring! - Switzerland's most widely used shared grocery shopping app. With a background in software engineering and product management, Marco and his co-founder Sandro built Bring! from a side project into a platform used across millions of households before being acquired by Swiss Post in 2021.In this episode, Marco shares how Bring grew from a simple shared shopping list into a category-defining product with a loyal user base. He talks about early product validation, user-centric design, scaling a B2C company from Switzerland, and why simplicity beats feature expansion. Marco also explains how Bring shifted from a paid app to a highly contextual advertising model - without compromising the user experience.Marco also opens up to the emotional and strategic milestone of exiting to Swiss Post, navigating setbacks along the way, and why stepping down as CEO was one of Marco's proudest leadership moments. This is a candid, practical masterclass in long-term product thinking, timing, and resilience.The cover portrait was edited by⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.smartportrait.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.‍‍Don't forget to give us a follow on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠so you can always stay up to date with our latest initiatives. That way, there's no excuse for missing out on live shows, weekly giveaways or founders' dinners.‍

Send us a textIn this Office Hours episode, Optidge SEO Manager, Dorit Sasson, shares how her experience abroad as a lieutenant in the Israel Defense Forces shaped her collaborative, team-focused approach to digital marketing and SEO strategy. Drawing from her vast experience teaching, writing, and working with Fortune 500 B2B companies, Dorit discusses how to find ranking opportunities in competitive markets through educational and multimedia-rich content. She also reflects on SEO's evolution in the age of AI, emphasizing the importance of balancing innovation with proven best practices. Listeners will walk away with practical insights for managing expectations, earning stakeholder buy-in, and achieving long-term SEO success. An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: Dorit's time in the military instilled a team-first mindset that shapes her approach to SEO, valuing humility, adaptability, and collective success over individual recognition. Her transition from teaching ESL to mastering SEO highlights how teaching and mentorship reinforce expertise, and how curiosity fuels long-term growth in a fast-paced field. Dorit's attention to detail when it comes to page rankings suggests there is untapped potential using educational content, glossaries, and multimedia engagements. While AI has revolutionized SEO strategy, Dorit emphasizes that technology should amplify creativity and understanding, not replace it. Dorit stresses the importance of managing expectations, communicating value, and positioning SEO as a long-term investment in sustained business growth. Episode Links:Dorit Sasson on LinkedInOptidge's SEO ServicesFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

What if planning your year could feel motivating, expansive, and actually fun? In this episode, I walk you through exactly how I'm preparing for 2026—mindset, strategy, rhythm, and the behind-the-scenes reality of being a mom, therapist, and entrepreneur all at once. I share the rituals, tools, and questions I use every year to plan intentionally, avoid burnout, and build a business and life that actually feel good. From reviewing revenue to mapping out launches to honoring your real-life capacity, this is the episode that will flip planning on its head and make you excited for what's ahead. This is my final solo episode of 2025, and I wanted it to be a powerful one. If planning usually stresses you out, let this episode be the mindset reset, the strategy spark, and the permission slip you've been needing. Topics Covered in this Episode: 3:29 - The planning mistakes I made early on (and what finally changed everything) 7:11 - How motherhood, capacity, and seasons actually shape your business success 10:57 - The must-run financial reports that tell you exactly how to plan 2026 13:37 - My launch-timing breakdown for both B2B and B2C therapists 16:25 - The three mantras guiding my entire 2026 strategy 22:48 - The "12-Week Year" mindset shift that can radically collapse your timelines 25:02 - How sprints (not marathons) keep you focused, energized, and out of burnout Thank you so much for tuning in to this episode of The Entrepreneurial Therapist. If this conversation helped you feel more grounded, inspired, or clear about your 2026 vision, it would mean the world if you subscribed and left a quick review. And a huge thank-you to our sponsors, Alma and Simple Practice, for supporting therapists in building sustainable, aligned, thriving practices. If you want to go deeper, check out the full 2026 Planning Workshop—your year is waiting.   Resources Mentioned: End of Year Planning workshop: https://danielle-s-school8.teachable.com/p/end-of-year-workshop  Calendar I Bought to Plan the End of the Year: https://www.amazon.com/dp/B0B2P39G1W?ref=ppx_yo2ov_dt_b_fed_asin_title  Find out more about Alma here: helloalma.com/danielle Take 50% off your first 4 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle

If you've ever said, “I hate tech, I just want this to work,” this episode is your blueprint. Kerri M. Roberts sits down with systems and automation expert Brenda Breland of Build Business Academy and BuildDesk, who helps small business owners automate leads, follow-up, and client journeys - without needing a full-time ops or marketing team. Learn how to plug the money leaks in your follow-up, use automation that feels human, and build simple systems that let you serve your clients with excellence.They unpack the difference between AI that tries to replace you and automation that actually amplifies you, so your clients still feel seen, known, and cared for. Together, Kerri and Brenda walk through why every business, even the tiniest shop, needs a CRM from day one, what smart follow-up really looks like, and how to think through whether you're called to serve B2B, B2C, or both.Underneath all of it is a simple, biblical principle: faithful stewardship. When you care for the systems behind your business and the body God has given you, you're freed up to lead, love, and serve at a higher level. This episode will help you see where your systems may be working against you - and what to do about it before the year ends.Key TakeawaysMost small businesses are leaking money in their follow-up.Automation should amplify you, not replace you.Every business needs a CRM from day one.Content that converts starts with connection.Follow-up is the one automation you can't afford to ignore.Resources✨ HR in a Box – Your Fractional HR Partner for Small Business If you're growing a business and want to build people systems that honor your team and protect your company, HR in a Box gives you the tools, templates, and guidance you need—without the cost of a full-time HR department. From compliant hiring to performance conversations, it's designed to help you lead with clarity, integrity, and confidence. www.saltandlightadvisors.com/hrinabox

Mike Petrakis, Co-founder & CEO of Batch, joins the podcast to discuss how they became the top app for planning group celebrations like Bachelorette parties. He dives deep into Batch's evolution from a commission-based Online Travel Agency (OTA) model to a "digital billboard" marketing engine for small businesses.In this episode, we cover the secrets to their B2C acquisition, how they leverage virality (K-Factor) , and their strategy for building a strong, well-positioned brand.Tune in to hear why Mike believes owning the customer is key in the age of AI and how Batch is building the "celebration economy".

Paul Becker, Gründer von recap, spricht über die Unterschiede zwischen B2C und B2B Produktfindung. Er teilt, warum sie bei recap bewusst mit Revenue-Based Finance starteten, wie sie durch "Eat Your Own Dog Food" Vertrauen aufbauten und warum manchmal blanker Opportunismus der beste Startpunkt ist. Was du lernst: Die Unterschiede zwischen B2C und B2B Produktfindung Wie du den richtigen ersten Use-Case findest Warum Proof of Concept entscheidend ist Den richtigen Mix aus Vision und Pragmatismus ALLES ZU UNICORN BAKERY: https://stan.store/fabiantausch Paul Becker & Chris Püllen findest du hier: re:cap: https://www.re-cap.com/de Paul: https://www.linkedin.com/in/paulbckr/Chris: https://www.linkedin.com/in/chrisnaro/ naro: https://www.naroiq.com/  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/ 

Analysts Don Kellogg and Roger Entner break down the satellite market's shift toward three dominant players, as well as the complex mix of big personalities and government regulation shaping it.00:00 Episode intro 00:25 The state of satellite and Starlink alternatives 03:01 Amazon Leo's status 03:40 The rise of the three-player market 04:18 Backstopping BEAD and rural access 06:27 Direct to Consumer questions remain 08:19 Shadows of Charlie Ergen 08:55 Episode wrap-upThe “Starlink's Victory, Amazon's Sprint and GEOs crashing: The divergent realities of Satellite Broadband” is available at: https://www.reconanalytics.com/products/2027-november-satellite-report-vf/Starlink's Victory Lap, Amazon's Sprint, and GEOs Crashing: The Divergent Realities Satellite Broadband - Digital Product ReportsTags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, satellite, Starlink, BEAD, Amazon, Leo, AST, AT&T, Verizon, Elon Musk, FCC, DoD, Golden Dome, rural, T-Mobile, B2C, spectrum, 5G, Charlie Ergen

Avec ⁠Gaël Cousin⁠, on parle d'entrepreneuriat, d'héritage, de travail et de mentalité.Élevé “entre les marées et les camions à décharger”, Gaël a grandi dans une culture de l'effort, du travail manuel et de l'entrepreneuriat instinctif. Il est aujourd'hui CEO du ⁠⁠Viviers de Saint-Colomban⁠⁠, entreprise familiale qu'il a repris pour en faire un business à 30M€/an.

Let us know your thoughts.How do you build meaningful B2B experiences in a world where technology is accelerating faster than ever? In this episode of B2B Inspired, we sit down with Nicola O'Rourke, a commercial leader and NZTE Beachhead Advisor with a career spanning some of the most recognisable food and beverage brands in New Zealand and abroad.Nicola shares practical insights on the evolving expectations of B2B customers, why trust and empathy are becoming strategic differentiators, and how the lines between B2B and B2C are rapidly blurring. She unpacks the importance of human-centred design, authentic brand experiences, sales and marketing alignment, and the role of AI in reshaping how companies create value. Nicola also provides a behind-the-scenes look at the conversations taking place in boardrooms right now, and what New Zealand businesses must prepare for as they scale into 2026 and beyond.For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nzSubscribeWhen you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

The odds were stacked against Indeed in India. Late to market and up against behemoths whose combined market share crossed 90%, they had a fight on their hands. We hear the backstory of how they build a B2B beachhead as a way into the broader B2C market. Thanks to the Effies for making this international episode possible.

DEMAIN je reçois Gaël Cousin, CEO du Viviers de Saint-Colomban - l'histoire d'un entrepreneur qui a repris la boîte de son père pour en faire un business à 30M€/an.

Timestamps:7:30 - Impact vs profit maximizing19:48 - The price of saying no to investors and customers25:17 - How bootstrapping vs VC funding impact speed and focus30:54 - Defining success: short global impact story vs sustainable and long-term growth This episode was produced by Founders Hive, a community of successful startup founders, industry experts, and investors promoting entrepreneurship in Switzerland and helping early-stage business concepts get ready for seed-stage investment.Founders Hive is a partner of the Entrepreneurship Training programme, empowered by Innosuisse, the Swiss innovation agency supporting SMEs, startups, research institutions and other Swiss organizations in their research and development activities. Click here to find out more about Founders Hive, empowered by Innosuisse.Episode summary:In this Opposing Views episode, we welcome David Eberle (INSEAD MBA), Co-Founder and CEO of Typewise, a YC-backed AI startup building autonomous customer service agents, and Florian Emaury (ETH PhD), Co-Founder and CEO of Menhir Photonics, a fully bootstrapped Swiss deep-tech company producing some of the most precise lasers in the world.Together with Silvan, they unpack one of the most debated questions in the startup world: should you optimize for impact or profit? They explore how funding strategy shapes decisions, why margins (not industry) determine whether bootstrapping is viable, and how shifting from B2C keyboard app to B2B enterprise AI changed Typewise's trajectory. They also discuss pricing discipline, ethical boundaries, pivots, and how Swiss founders approach growth compared to U.S. startup culture.They also open up about navigating ethical red flags with investors, resisting tempting short-term revenue, and balancing ambition with a life worth living. Both founders reflect on what success means beyond valuations: sustainability, joy, quality, risk-taking, and building something that lasts. Whether you're building a deep-tech hardware company or scaling AI software, this episode challenges how you define success and what you're willing to trade for it.The cover portrait was edited by⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.smartportrait.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.‍‍‍Don't forget to give us a follow on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠so you can always stay up to date with our latest initiatives. That way, there's no excuse for missing out on live shows, weekly giveaways or founders' dinners.‍

Send us a textIn this episode we interview Matt Dornfeld, Global AI Go-To-Market Lead at Commerce, about using workflow automation and large language models to personalize webinars from registration to recap. He and host Ben Ard walk through the exact systems he uses to turn a “standard” webinar into a tailored experience that actually drives action. What you'll learn in this episode:How to build dynamic registration forms that change questions based on who is signing upSimple ways to enrich attendee data so you know who they are and what they care about before they joinHow to send pre-webinar content that feels handcrafted for each segment, not copied and pastedTactics for using LLMs to route questions, draft replies, and power smart follow ups at scaleIdeas for breaking your webinar into focused breakout rooms so B2B and B2C attendees each get relevant discussionsHow to treat every click, chat message, and breakout as a signal that guides sales outreachA lightweight tech stack Matt actually uses: forms, workflow automation tools, and an enterprise LLM setupWhy “getting your data house in order” matters before you plug AI into your revenue engine

Michelle Denogean is a seasoned marketing leader, startup advisor, and author with over two decades of experience growing B2C and B2B brands. She currently serves as Chief Marketing Officer at Mindtrip, Inc., an AI-powered travel platform. Before Mindtrip, she held senior marketing and operational roles at companies including Edmunds.com, Roadster, eHarmony, and other major players in real-estate, automotive, travel, and online services. Michelle is also the author of GrowUp! Take Your Startup to the Next Level, a guide that helps founders navigate the psychological and strategic challenges of scaling a startup. She combines data-driven marketing, brand strategy, and human-centered leadership — helping startups grow with clear value, strong culture, and sustainable momentum.

In this episode, Jon Lombardo, Co-Founder of Evidenza, unpacks the counterintuitive truth about B2B buying behaviour. Drawing on research from the Ehrenberg-Bass Institute, Jon reveals why most B2B marketers fundamentally misunderstand their audience. The 95-5 rule shows that 95% of potential buyers aren't in the market right now, which means the traditional focus on short-term lead generation is missing the bigger picture.  Jon also explains how AI-powered synthetic research is transforming market intelligence, why B2B needs more brand building than B2C, and what marketers should do about it.  If you're stuck chasing in-market buyers whilst your competitors build future demand, this conversation will change how you think about growth. Guest Introduction Jon Lombardo is Co-Founder of Evidenza, a synthetic AI market research platform that surveys AI-generated customer copies to build evidence-based marketing plans in hours rather than months. Previously, Jon was Head of Research at LinkedIn's B2B Institute, where he helped establish the 95-5 rule and commissioned pioneering research on how B2B brands grow. Key Topics The 95-5 rule: why 95% of B2B buyers are out of market at any given time, and why that matters more than the 5% who are ready to buyThe 11X rule: how B2B buying cycles are 11 times longer than B2C, making brand building even more critical in B2B than consumer categoriesThe evolution from the 60-40 rule to 95-5: how research with John Dawes from Ehrenberg-Bass Institute challenged conventional wisdom about marketing budget allocationMental and physical availability in B2B: creating brand-relevant memories that activate when buyers eventually come into the marketAI and synthetic research: how Evidenza uses AI to interview synthetic customers, delivering market research in hours that would traditionally take monthsBootstrapped growth: how Evidenza launched with paying customers from day one without venture capital, growing to over 100 clientsThe future of AI in marketing: why AI is underrated and will transform marketing beyond what most people imaginePractical applications: how to use AI for execution whilst keeping strategic thinking human Resources & Links People Mentioned: Mark Ritson - Marketing professor, columnist, and founder of Marketing Week Mini MBAJohn Dawes - Professor at Ehrenberg-Bass Institute for Marketing ScienceLes Binet - Marketing effectiveness researcher and econometricianPeter Field - Marketing consultant and authorPeter Weinberg - Co-Founder of EvidenzaBrian Watroba - Co-Founder of EvidenzaJenny Romaniuk - Professor at Ehrenberg-Bass Institute for Marketing ScienceRachel Kennedy - Professor at Ehrenberg-Bass Institute for Marketing ScienceNicole Hartnett - Professor at Ehrenberg-Bass Institute for Marketing ScienceByron Sharp - Professor of Marketing Science at Ehrenberg-Bass Institute Companies & Organisations: Evidenza - Synthetic AI market research platformEhrenberg-Bass Institute for Marketing Science - The World's largest centre for research into marketingLinkedIn B2B Institute - Marketing think tank (Jon's former employer) Key Frameworks: The 95-5 Rule - Research on B2B buying behaviour shows that only 5% of buyers are in marketThe 11X Rule - How B2B buying cycles differ from B2CThe 60-40 Rule - Les Binet and Peter Field's framework for balancing brand building and sales activation Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC:https://xgrowth.com.au/newsletter Contact & Credits Hosts: Shahin Hoda and Vinnie Romano Guest Jon Lombardo Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Aujourd'hui, je vous retrouve pour une nouvelle leçon du mercredi, un format où j'aide l'un d'entre vous à avancer concrètement dans son projet.Et cette semaine, je reçois Winter Joseph, entrepreneur dans l'immobilier depuis 7 ans, qui relance un nouveau réseau d'affaires… après en avoir déjà monté un premier.Son défi :

As sustainability strategies mature, the pressure is increasing on how companies communicate progress, both within their value chains and to consumers. Many organisations are now asking the same questions: how do we talk credibly about targets, trade-offs and incomplete journeys, without overclaiming or oversimplifying? In response, Innovation Forum is launching the Sustainable Communication and Engagement Series. Across a set of focused events, we will explore how companies can build more honest, evidence-based narratives around sustainability, and how to engage different audiences.  This first webinar in the series explores how B2B companies are working with suppliers, partners and customers to strengthen trust through transparent and authentic sustainability communication. We discuss how businesses are engaging stakeholders around goals, which strategies have worked (and which have not) when communicating across global value chains, and practical steps to keep messaging action-oriented and credible. Panellists include: Nikki Barber, head of corporate communications, ofi Hannah Rizo, director of sustainability communications, Coca-Cola Europacific Partners Enda Buckley, head of sustainability, Carbery Group Sara Neame, sustainability communications lead, Givauda The session was moderated by Tanya Richard, chief operating officer and head of stakeholder engagement & sustainability communications, Innovation Forum The Sustainable Communication and Engagement Series will continue: Building credibility in sustainability storytelling: B2C brands and the consumer trust gap Thursday 22 January 9am EST / 2pm GMT / 3pm CET As consumers pay closer attention to brands' sustainability claims, the challenge is no longer solely what companies do, but how they explain it clearly and honestly. The second webinar in the series will focus on consumer-facing brands and retailers. We will explore how to talk about complex topics such as supply chains, product impact and targets in a way that makes sense to everyday consumers – without overclaiming or greenwashing.  Discussion will cover what works (and what does not) in campaigns and product communication, approaches to avoiding greenwash and “greenhush” while staying ahead of regulation, and how to measure whether sustainability communication is building trust and influencing behaviour. Panellists include: Sarah Whittaker, head of sustainability communications, Primark Ozlem Senturk, senior partner, global sustainable transformation practice, Kantar The session will be moderated by Tanya Richard, chief operating officer and head of stakeholder engagement & sustainability communications, Innovation Forum with more panellists to be announced

MENOS CURSITIS Y MÁS RESULTADOS DE VENTAS Regístrate en el Top Team de Ventashttps://www.detonadoresdevalor.com/topHoy te voy a enseñar cómo venderle al cliente más difícil de todos: el cliente saturado. El que recibe 200 correos al día, 40 mensajes de WhatsApp, 3 propuestas iguales a la tuya y que ya no tiene paciencia para escuchar tu pitch de cinco minutos.Te voy a mostrar por qué la atención del cliente cayó a niveles históricos (Microsoft, LinkedIn, Gartner y Forrester lo confirman) y cómo adaptar tu mensaje para que te escuchen, te entiendan y te compren.Vamos a hablar de micro-mensajes, comunicación quirúrgica, cómo eliminar ruido, cómo liderar una conversación en menos de 20 segundos y cómo diferenciarte en un mundo donde todos dicen lo mismo.Si vendes B2B, B2C, servicios, productos o ideas, este episodio te va a ayudar a generar claridad, autoridad y respuesta inmediata.00:00 — Intro02:52 — Punto 1: tu cliente vive saturado.06:20 — Punto 2: más precisión igual a más persuasión.10:02 — Punto 3: muchas opciones es igual a parálisis por análisis.15:46 — Punto 4: el cliente saturado no lee… escanea / ojea.20:51 — Punto 7: simplifica para vender más.22:36 — Punto 8: preguntas, la herramienta más peligrosa de las ventas.24:39 — Punto 9: dale un break a tus clientes30:42 — Punto número 9.5: el vendedor es un curador, no un catálogo.34:17 — ConclusiónMENOS CURSITIS Y MÁS RESULTADOS DE VENTAS Regístrate en el Top Team de Ventashttps://www.detonadoresdevalor.com/top Hosted on Acast. See acast.com/privacy for more information.

David Schreiber, ehemals Stripe & Trade Republic, heute Gründer von Duna, spricht über die Kunst der Produktentwicklung. Er teilt, warum europäische und amerikanische Produktphilosophien unterschiedlich sind, wie man zwischen Vision und Pragmatismus balanciert und warum Europa der ideale Standort für komplexe B2B-Infrastruktur ist. Was du lernst: Produktphilosophie Unterschiede zwischen B2C und B2B US vs. EU Denkweisen Vision vs. Pragmatismus Go-to-Market Co-Development als Strategie Die richtigen ersten Kunden Warum Vertrauen entscheidend ist Pricing & Value Business Case basiertes Pricing Success-Based Modelle Wie man NRR richtig denkt Product Market Fit Segmentierung & Geografie Von "Gut genug" zu "Magic" Warum PMF mehrdimensional ist Alles zu Unicorn Bakery: https://stan.store/fabiantausch Mehr zum Gast: LinkedIn: https://www.linkedin.com/in/ds-berlin/ Website: https://duna.com/ Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/ Kapitel: (00:00:00) Intro: Produktentwicklung in der KI-Ära (00:02:12) Was macht ein richtig gutes B2B-Produkt aus? (00:04:44) US vs. Europa: Unterschiedliche Produktphilosophien (00:08:23) Von der Vision zur Realität: Der richtige Ansatz (00:12:59) Wie KI die Produktentwicklung fundamental verändert (00:17:12) Der Burggraben-Mythos: Wie baut man heute Wettbewerbsvorteile? (00:38:09) Dune: Von der Idee zur Identitäts-Infrastruktur (00:49:14) Die ersten Kunden: Zwischen Weihnachten und Launch (00:59:24) Co-Development als Go-to-Market Strategie (01:04:43) Pricing-Philosophie: ROI statt versteckte Gebühren (01:18:32) Product-Market Fit ist nicht binär (01:21:23) Die nächsten 3 Jahre: Vom Produkt zum Netzwerk (01:24:45) Warum Europa der richtige Ort für bestimmte Businesses ist

Are you focusing your AI visibility and PR efforts on Reddit, Wikipedia, and media sites like The New York Times? You could be wasting your time and money.In this episode of the Grow and Convert Marketing Show, we dive into the data from our new study on Large Language Model (LLM) citation patterns. We reveal why the advice you see on LinkedIn and in broad industry reports—telling you to chase large, general-purpose sites—is completely misleading for most businesses, especially B2B and niche companies.What You'll Learn:86% of citations are for industry specific sites vs. 14% for "general purpose sites": See actual data from our client base that shows 86% of LLM citations for niche topics come from industry-specific publications, while Reddit, Wikipedia, and YouTube account for only 14%.Differences in how to approach AI visibility for your brand vs. Household name brands: Discover why B2C household names (like Tesla and Peloton) do get cited on general sites, but your niche B2B software company won't. The problem with measuring random prompts: Understand how broad studies that use 5,000 randomly selected keywords are statistically biased toward consumer queries, making their findings irrelevant to your specific business goals.A New Tactical Framework: Learn the exact, actionable steps for a Citation Outreach strategy that works : how to choose the right topics, identify the actual cited domains using tools or manual checks, and target your PR efforts where they will actually drive AI visibility.Stop doing general PR and start showing up in the AI answers that matter to your bottom line.Links & Resources:Read the full article for more detail on the study: https://www.growandconvert.com/research/llms-source-industry-sites-more-than-generic-sites/Check out our AI Visibility Tool: https://traqer.ai Catch up on our overall GEO Framework: https://www.growandconvert.com/ai/prioritized-geo/ Don't forget to like, subscribe, and comment to support the Grow and Convert Marketing Show!

En el episodio de hoy me siento con Yaksani Ventura, fundadora de Edúcate y Conecta, conferenciante y experta en ventas consultivas con más de dos décadas de experiencia formando equipos comerciales en Puerto Rico y Latinoamérica.Yaksani me cuenta cómo su crianza como inmigrante en Puerto Rico desde República Dominicana moldeó su visión de las oportunidades, por qué dejó atrás el sueño de ser azafata, cómo una casualidad la llevó a descubrir su verdadera pasión por las ventas y por qué solo el 20% del éxito en ventas es técnicas.También hablamos sobre la diferencia entre vender y cerrar una venta, el origen de Edúcate y Conecta luego del huracán María, cómo puedes adaptar tu pitch dependiendo si vendes B2B, B2C o B2B2C, y por qué la improvisación es el peor enemigo del vendedor.Tres "takeaways" de este episodio:1.⁠ Una buena venta parte de escuchar con intención y poner al cliente en el centro del proceso.2.⁠ ⁠“Sin prospecto no hay venta. Y sin venta, no hay negocio. El miedo a prospectar te puede costar mucho más que un ‘no'.”3.⁠ ⁠⁠El 80% del éxito en ventas es la mentalidad. El 20% son técnicas.Sigue a Yaksani:Página web | Instagram | LinkedInNo olvides suscribirte a nuestro canal de Youtube.

In this episode of Run the Numbers, CJ sits down with Greg Henry, CFO of 1Password and one of the most commercially minded finance leaders in tech, to break down why he left the public-company grind at Couchbase for a PLG-driven security business and what he's relearning in the private sphere. Greg explains how forecasting changes when the product does the selling, how to think about comp and pricing in a usage-led world, and the early tells that a model is quietly over- or under-performing. He shares why CFOs should meet far more customers than they do, how finance can drive revenue without stepping on sales, and what it actually takes for a company to plan with clarity instead of reacting. Greg also recounts the near-derailing of the Couchbase IPO, reflects on the “back nine” of his career, and offers grounded advice for aspiring first-time CFOs.—SPONSORS:RightRev automates the revenue recognition process from end to end, gives you real-time insights, and ensures ASC 606 / IFRS 15 compliance—all while closing books faster. For RevRec that auditors actually trust, visit https://www.rightrev.com and schedule a demo.Tipalti automates the entire payables process—from onboarding suppliers to executing global payouts—helping finance teams save time, eliminate costly errors, and scale confidently across 200+ countries and 120 currencies. More than 5,000 businesses already trust Tipalti to manage payments with built-in security and tax compliance. Visit https://www.tipalti.com/runthenumbers to learn more.Aleph automates 90% of manual, error-prone busywork, so you can focus on the strategic work you were hired to do. Minimize busywork and maximize impact with the power of a web app, the flexibility of spreadsheets, and the magic of AI. Get a personalised demo at https://www.getaleph.com/runFidelity Private Shares is the all-in-one equity management platform that keeps your cap table clean, your data room organized, and your equity story clear—so you never risk losing a fundraising round over messy records. Schedule a demo at https://www.fidelityprivateshares.com and mention Mostly Metrics to get 20% off.Metronome is real-time billing built for modern software companies. Metronome turns raw usage events into accurate invoices, gives customers bills they actually understand, and keeps finance, product, and engineering perfectly in sync. That's why category-defining companies like OpenAI and Anthropic trust Metronome to power usage-based pricing and enterprise contracts at scale. Focus on your product — not your billing. Learn more and get started at https://www.metronome.comMercury is business banking built for builders, giving founders and finance pros a financial stack that actually works together. From sending wires to tracking balances and approving payments, Mercury makes it simple to scale without friction. Join the 200,000+ entrepreneurs who trust Mercury and apply online in minutes at https://www.mercury.com—LINKS:Greg on LinkedIn: https://www.linkedin.com/in/greghenry23/1Password: https://1password.com/CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Behind the Earnings Calls: Couchbase CFO Greg Henry on Consumption Models & Analyst Relationshttps://youtu.be/o_pDfz5a-Hw—TIMESTAMPS:00:00:00 Preview and Intro00:02:57 Sponsors – RightRev | Tipalti | Aleph00:07:03 Back in the Private Sphere: Why Greg Joined 1Password00:07:49 Greg's Four-Part Framework for a Great Role00:10:12 Thinking About the “Back Nine” & Legacy00:13:16 Transitioning to PLG & SLG at 1Password00:15:12 Blending PLG Efficiency with Enterprise Sales00:17:12 Sponsors – Fidelity Private Shares | Metronome | Mercury00:20:03 B2C vs. B2B ARPU Contrast00:22:41 Forecasting in PLG vs. Sales-Led Models00:24:18 Building Toward Chunky Enterprise Upside00:25:39 Comp Plans: Complexity, Pitfalls & the Alexander Group00:27:35 Keep Comp Plans Simple & Focused on ARR00:29:10 Why Mid-Year Comp Plan Changes Are Dangerous00:31:04 Governance & Guardrails for SPIFFs00:33:19 Using the CFO Network to Drive Revenue00:34:52 Why CFOs Must Meet Customers Directly00:36:19 Wallet Share & Being a Buyer AND a Seller00:38:08 Why He Avoids 3-Year+ Commitments00:40:20 How Much Discount Is a “Year” Worth?00:42:31 Greg's Structured Annual Planning Framework00:43:50 3–5% Upside/Downside Menu00:44:57 Comp Plans Must Go Out Early00:47:23 January Compensation & System Cutover Challenges00:48:31 Why Roadmap Alignment Must Kick Off Planning00:50:21 Sustain / Differentiate / Durable Growth / World-Class Teams Framework00:52:29 Couchbase IPO Almost Going Sideways00:54:59 How to Actually Become a CFO01:00:11 Legacy Greg Wants to Leave at 1Password#RunTheNumbersPodcast #CFOInsights #SaaSLeadership #PLGvsSLG #FinanceStrategy This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

Black Friday has reshaped buying behaviour across both B2B and B2C sectors—customers have been warmed up to spend, influenced by weeks (and sometimes months) of heavy marketing, big discounts, and constant messaging that “now's the time to buy.”In this episode, you'll find out why this creates a prime opportunity for businesses—even those who don't run discounts—and how to make the most of elevated buyer intent to boost revenue quickly.You'll also walk away with three practical steps you and your team can put into action straight away to lift sales in the days and weeks after Black Friday, all without slashing prices, squeezing margins, or getting drawn into a race to the bottom.Key Takeaways:Buyer intent is at its highest immediately after Black Friday.You don't need to discount to benefit—target value-driven buyers.Focus on existing customers, lapsed customers, and new opportunities already in your funnel.Communicate fast and clearly—speed is essential.A simple shift in outreach can produce a significant and immediate Sales Growth lift.Time Stamps:0:00 Intro0:35 Black Friday Sales1:55 Pigging Back Off Black Friday3:10 Piggy Back Off Without Discounting5:12 3 Areas of customer Segments7:30 Wrap Up9:49 OutroTo learn more about our Coaching Program that is seriously growing our Customers sales: https://strongersalesteams.com/program/To book a time to Meet with Ben directly: https://strongersalesteams.com/strategy/This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

It can pay off to borrow sales strategies from outside your usual lane. My guest, Kam Dasani, entrepreneur and investor, brings B2C secrets into the B2B sales world and uses what he has stolen from consumer marketing to make smarter moves. In this episode, he breaks down the tactics that helped him grow faster and shows how you can use them to triple your pipeline.Meet Kam DasaniKam Dasani is a former Silicon Valley tech sales rep who went from earning 120K a year in B2B sales to building a seven-million-dollar business. He applied key B2C secrets he had stolen from consumer marketing, using directness, pre-qualification, and transparency to transform his B2B approach and accelerate growth.Today, he helps others build passive income through trading and investing while encouraging sales professionals to take smart risks, stay authentic, and focus on what truly drives results.Why B2C Secrets Belong in B2B Sales (00:01:19 – 00:03:59)Right off the bat, Kam goes into showing how stolen B2C secrets can transform B2B sales, especially with their marketing tactics.From Tech Sales to Entrepreneurship (00:04:07 – 00:06:12)Kam explains how he went from earning 120K a year in tech sales to building a seven-million-dollar business. His contrarian mindset and willingness to take calculated risks shaped the B2B sales approach he uses today.Identifying B2B Sales Gaps (00:08:10 – 00:16:54)Kam highlights common gaps in B2B sales, including weak training, fear of asking tough questions, and reliance on conventional tactics. He shows how embracing risk and applying stolen B2C secrets can overcome these challenges.B2C-Inspired Sales Process & Qualifying Leads (00:17:01 – 00:26:47)Kam shares how he leverages Instagram ads, direct messaging, and pre-qualification processes to improve lead quality. Using these B2C secrets in B2B sales allows him to build a stronger, more efficient pipeline.Results & Key Takeaways (00:29:15 – 00:34:12)Kam reveals the ROI from transparent, pre-framed sales calls and targeted campaigns. He emphasizes that allowing reps to be authentic, rather than forcing a strict “culture fit,” drives real results in B2B sales."Imagine if we could take some B2C secrets and apply them to B2B sales to fill your funnel and create far more opportunities than you have right now, increasing sales and generating more commission." - Kam Dasani.ResourcesFollow Kam Dasani on Instagram at @profitwithkam and connect with him on LinkedIn to stay inspired by his journey and strategies. Head to bluemangostudios.com to see exactly how my podcasting agency can help you create and grow a podcast that entertains, educates, and brings in quality leads.https://www.instagram.com/profitwithkamSubscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7396352571981889536Sponsorship OffersThis episode is brought to you in part by HubSpot. With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation. Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course....

Et si on arrêtait de penser que les collaborations, c'est réservé aux marques B2C ? Un échange avec une créatrice de pins m'a rappelé à quel point c'est puissant… même (surtout ?) entre freelances.Dans cette Minute, je t'explique pourquoi je crois aux partenariats entre indépendants, ce qu'ils peuvent t'apporter selon tes objectifs, et comment j'en prépare quelques-uns pour 2026.Je fais aussi référence à l'interview de Clémentine, qui partage comment elle a co-construit une offre à plusieurs pour accompagner les podcasteurs.Et toi, tu as déjà noué des partenariats avec d'autres entrepreneurs ? Tu aimerais ? Tu penserais à qui ?(Pour me répondre, envoie-moi un mp sur Linkedin 

Send us a textPeter Lang, accomplished entrepreneur, investor, and philanthropist, has cracked the code on agency growth through strategic acquisitions, a skill he believes most agency owners are uniquely positioned to master but rarely tap into. As a former agency CEO who executed eight acquisitions before his successful exit in 2022, he offers listeners a refreshingly practical perspective on breaking through growth ceilings with M&A strategies.In this episode, Peter shares how mentorship has shaped his path, what it takes to prepare for a business exit or transition, and the strategies he's used to scale companies through mergers and acquisitions. From building high-performance teams to navigating complex deals, Peter delivers insight for entrepreneurs looking to grow intentionally and sustainably.Episode Highlights: Peter Lang's global education and a semester abroad in Paris shaped his entrepreneurial mindset and opened doors to international business opportunities.This episode highlights the role mentorship has played throughout Peter's career, from tactical advice to aspirational guidance from legendary thinkers.Peter gives insights to why agency owners are uniquely suited for mergers and acquisitions, and how M&A can unlock growth far beyond organic scaling.Peter's three keys to mentoring success: Radical Clarity, Accountability With Cadence, and Real-World Playbooks; and how they directly drive results.Real-world success stories from Peter's clients, including multi-million-dollar exits and transformative acquisitions in the digital agency space, gives inspiration to entrepreneurs looking to grow intentionally and sustainably.Episode Links: Lang Acquisitions WebsitePeter's LinkedIn Peter's Instagram21-Day M&A Email Course for Agency OwnersFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

This roundtable explores how B2B teams can use modern demand strategies, B2C channels, and incrementality testing to prove true ad impact in 2026. The conversation highlights omni-channel expansion beyond LinkedIn, data-driven measurement, and practical ways to validate lift across pipeline and revenue.Speakers and RolesMatt Sciannella – Host and practitioner running paid media for multiple B2B clients; shares real client use cases, lift results, and practical frameworks for measurement and experimentation.Keith Putnam-Delaney – CEO of Primer; former Dropbox growth leader; expert in B2B expansion into B2C channels, audience targeting, mobile–desktop measurement problems, match rates, and lift testing.Authority: Both speakers bring hands-on experience running B2B paid programs at scale and deep insight into attribution limits, ABM constraints, and cross-channel growth strategies.Topics CoveredRising costs and saturation in traditional B2B channels (LinkedIn, Google).Why B2B brands must expand into B2C channels like Meta, YouTube, Reddit, TikTok.Mobile vs. desktop measurement gaps and cross-device limitations.Signal loss, attribution decay, and the need for server-side events.How to validate true impact using lift tests and incrementality.CPM efficiency comparisons across channels.ABM unbundling and alternatives to large, monolithic ABM platforms.Using holdout groups, geographic lift, and omnichannel testing strategies.Real client examples showing lift in inbound, share of search, and revenue.How audience targeting tools unlock TAM expansion outside LinkedIn.Questions This Video Helps AnswerHow do B2B marketers prove real ad impact without relying on last-touch attribution?How can brands expand beyond LinkedIn and still target ICP buyers effectively?What causes demand generation inefficiency and how do you fix it?How do mobile–desktop and cross-device gaps distort performance data?What is the right way to design lift tests or incrementality experiments?How can small TAM companies still scale using B2C channels?What alternative ABM workflows exist beyond large enterprise platforms?How should B2B teams interpret rising CPMs and shrinking reach?Jobs, Roles, and Responsibilities MentionedB2B growth marketingGrowth teamsSales operations managersRevenue operations rolesVPs of MarketingRegional sales directorsMedical device surgeons (ICP example)Marketing, sales, financeInfosec teamsPLG teamsField marketingOutbound sales teamsKey TakeawaysAttribution alone cannot prove channel value; lift tests reveal true incrementality.B2B audiences exist far beyond LinkedIn, and CPM efficiency is often dramatically higher on Meta, Reddit, and YouTube.Mobile-heavy consumption breaks MTA models; server-side signals and conversion APIs are now essential.ABM can be unbundled using smaller, more flexible tools and alternative data sources.Expanding TAM and using audience targeting unlocks more reach and stronger pipeline outcomes.Share of search is a powerful leading indicator for demand creation impact.Omnichannel experimentation paired with structured test design improves confidence with finance and executive teams.Frameworks and Concepts MentionedIncrementality testingHoldout groupsChannel-based lift testsGeographic lift testsAccount list split testingLeading vs. lagging indicatorsShare of search analysisServer-side conversion APIs (CAPI)Cross-device measurementAudience match ratesABM unbundlingCPM efficiency analysis

CTT Chief Financial Officer Guy Pacheco discusses the transformation of Portugal's national postal operator. We cover: Significant events that started CTT thinking about transformation Key pillars underpinning CTT's transformation Importance of the pan-Iberian market in CTT's transformation efforts Designing a B2C-ready network covering all of Spain and Portugal Perception of Iberia as a single market Making CTT more customer-centric M&A as a competitive advantage and gaining new capabilities CTT's acquisitions, partnerships and joint ventures, including logistics, insurance, customs clearance, and the DHL JV The future for letters, and continuing to be the USO provider  

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In this episode of the Scaling Japan Podcast, we welcome Ignacio Dávalos, Content Strategy Director at AIM B2B (a Custom Media company), and an experienced marketer who has led multi-channel B2B and B2C strategies for global brands like L'Oréal, Gengo, and Lionbridge.Ignacio breaks down how LINE Ads work in Japan, why they are so effective across multiple industries, and how the platform differs from Western advertising tools like Meta. He explains the ad formats that perform best, how targeting works using Yahoo Japan's data, and why the LINE Official Account is essential for converting and nurturing leads.He also shares B2C and B2B case studies, full-funnel strategies, CRM integration recommendations, and the most common mistakes foreign companies make when using LINE Ads.If you're a marketer, founder, or advertiser looking to grow in Japan, this episode gives you a tactical, platform-specific playbook for succeeding with LINE.This episode is sponsored by Custom Media, Tokyo's leading integrated marketing and PR agency since 2008, helping global brands expand across Japan and APAC.They can help you with:Localized storytelling to build trust in Asian marketsStrategic performance marketing (LINE Ads, LinkedIn Ads, GEO, SEO)Account-based marketing (ABM) and paid mediaHubSpot-certified CRM & marketing automationData-driven implementation with cultural expertise

Taylor Mattingly found high-quality revenue in an unusual and sizable B2C business that he happened to be a customer of.Topics in Taylor's interview:Being Co-CEO with his best friendBuying a business he was a customer ofAcquiring a business in his hometownConfusing, deregulated Texas energy marketHow Energy Ogre differs from a typical brokerKeeping his call center in Texas“Set it and forget it” model“Listening tour” in the first 100 daysAdopting the EOS modelHigher leverage deal structureReferences and how to contact Taylor:LinkedInEnergy OgreGet a free review of your books & financial ops from System Six (a $500 value):Book a call with Tim or hello@systemsix.com and mention Acquiring MindsDownload the New CEO's Guide to Human Resources from Aspen HR:From this page or contact mark@aspenhr.comWork with an SBA loan team focused exclusively on helping entrepreneurs buy businesses:Pioneer Capital AdvisoryConnect with Acquiring Minds:See past + future interviews on the YouTube channelConnect with host Will Smith on LinkedInFollow Will on TwitterEdited by Anton RohozovProduced by Pam Cameron

What happens when you treat vinyl not just as music, but as an asset class? In this episode of Numbers and Narratives, we sit down with Cory Huff, a self-described technology nerd and marketing enthusiast who helped build recommendation engines at Discogs, the world's largest music marketplace. We dig into how hardcore vinyl collectors think, why “collection value” matters more than taste, and what that means for building smarter recommendation systems in a world of rare pressings, promos, and blood-infused records.From there, we zoom out into Cory's career as a T-shaped marketer across B2B and B2C, from music and fine art to his current role as Director of Marketing at Andrews Cooper, a B2B engineering services firm building everything from automated eyelash machines to a phone-battery-powered defibrillator. We also talk about the “bike shed problem” in marketing, the danger of overstuffed job descriptions, why so many marketers are scared to ship bold ideas, and how to build data-driven, AI-powered workflows without losing the human judgment that makes campaigns actually resonate. If you care about marketing ops, recommendation engines, AI, and building a truly cross-functional career, this one's for you.https://www.linkedin.com/in/coryhuff/

What’s the real purpose of a website in 2024? In this episode of Hybrid Marketing’s Office Hours, Tyler Jacobson, Matt Gillespie, and Aaron Rosenbluth tackle a question most marketers avoid: when was the last time you actually visited your favorite brand’s website? Starting with frozen pizza brands and ending with strategic insights for cannabis businesses, this conversation challenges conventional wisdom about digital presence. The team discusses why they completely abandoned educational blog content after years of heavy investment, how Google’s AI overviews are reshaping SEO, and why consumer behavior has shifted from brand loyalty to convenience-first shopping. You’ll learn why B2B websites need to serve as sales enablement tools rather than traffic generators, how dispensary websites should prioritize user experience over content, and why some of the most successful brand websites focus on unexpected experiences like merchandise drops and interactive games rather than product information. The conversation also explores the harsh reality that many websites exist simply to validate legitimacy rather than drive transactions, and why aligning your expectations with actual user behavior is more important than chasing vanity metrics. Whether you’re marketing a cannabis brand, running a dispensary, or managing any B2B or B2C business, this episode will help you rethink what your website should actually accomplish and where to invest your marketing resources for maximum impact. Key Takeaways: Why educational content strategies have fundamentally shifted The critical question every business should ask: “Why would anyone come to our website?” How to align website strategy with actual customer behavior The difference between websites that support sales vs drive direct conversions

Dziś o tym, dlaczego popularny podział na B2B i B2C nie zawsze jest najlepszym sposobem myślenia o promowaniu naszej oferty. Pokażę Ci inne podejście, które często sprawdza się lepiej. Posłuchaj na czym polega podział na produkty/usługi High i Low Consideration i jak możesz to wykorzystać.

Oktopost's VP of Marketing, Adi Krysler, joins the podcast to discuss how the platform is reshaping the way B2B companies approach social media. She explains why Oktopost was built specifically for the needs of B2B marketers—where relationships, attribution, and measurable business impact matter most—and how its social suite unifies publishing, employee advocacy, and social listening in one platform. Adi also shares how Oktopost empowers employees to become authentic brand ambassadors, strengthening trust and expanding reach far beyond traditional corporate channels. She explores the changing landscape of B2B marketing, the increasing overlap with B2C strategies, and what modern marketing leaders need to prioritise as expectations and technologies continue to evolve.   About Oktopost Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform.   About Adi Krysler Adi is a seasoned marketing leader with an MBA and over 15 years of experience driving impactful marketing strategies in both corporate and startup environments, with companies like Wix.com, SAP, and Oktopost. Skilled in building go-to-market strategies, product positioning, and brand growth, she combines analytical insight with creative execution to elevate business outcomes. With deep expertise in SaaS and B2B marketing, she helps shape high-performing marketing initiatives, fostering cross-functional collaboration and bringing visionary leadership to the tech marketing landscape.   Time Stamps 00:00:00 - Introduction to the Podcast and Guest 00:02:49 - Overview of Oktopost's Services 00:05:58 - Measuring Impact of Employee Advocacy 00:07:30 - Oktopost's Unique Position in B2B 00:11:24 - Balancing Organic and Paid Social Strategies 00:15:47 - Influencer Marketing in B2B 00:19:14 - Future of the VP of Marketing Role 00:20:36 - The Importance of Choosing the Right Tools 00:21:12 - Best Marketing Advice Received 00:22:11 - Advice for New Marketers Quotes "In B2B, every relationship counts, every conversation has weight, every touchpoint can influence the buying decision." Adi Krysler, VP of Marketing at Oktopost. "We founded Octopost with the belief that B2B companies deserve their own dedicated platform that is built for these longer buyer journeys and for the multiple stakeholders." Adi Krysler, VP of Marketing at Oktopost. "The experiences that B2B buyers are looking for are getting more similar to the B2C, where everything is very fast and it's visual and it's personalized." Adi Krysler, VP of Marketing at Oktopost.   Follow Adi: Adi Krysler on LinkedIn: https://www.linkedin.com/in/adikrysler/ Oktopost website: https://www.oktopost.com/ Oktopost on LinkedIn: https://www.linkedin.com/company/oktopost/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

In this episode of Business Lunch, Roland Frasier and Ryan Deiss discuss the evolving landscape of the customer journey, emphasizing the importance of trust in modern marketing. They explore how traditional stages of the buying process are being replaced by a more fluid approach, where trust becomes the key driver of transactions. Through case studies and examples, they highlight the significance of identity trust, authenticity, and the role of founders as trust agents in building strong connections with consumers. The conversation also touches on the challenges and strategies for effectively engaging audiences in both B2B and B2C contexts.Chapters00:00 The Death of the Traditional Customer Journey02:51 The Role of Trust in Modern Marketing06:09 Case Studies: Successful and Controversial Campaigns09:05 Identity Trust: Connecting with Consumers11:57 The Power of Authenticity in Advertising14:56 Building Trust in B2B vs B2C17:59 Actionable Strategies for Trust Building20:47 The Importance of Founders as Trust AgentsSpecial AnnouncementAfter 5 years of teaching entrepreneurs how to build, buy, and sell companies, I'm retiring all Epic courses and educational content permanently. This isn't because they didn't work, thousands have built real wealth with these frameworks, but because AI, capital markets, and collaboration have changed the game. I'm shifting from teaching deals to doing deals. Want access to everything before it disappears forever? This is your last chance to grab 5 years of proven frameworks, strategies, and training materials before they're gone for good. See the full story and whats going into the vault here: Go to the vaultConnect with me on social:TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube

#305 Influencer Marketing | This episode is a live session from Drive 2025 with Brianna Doe, where she breaks down why influence is now shaping every step of the buying journey, how smart B2B brands are borrowing plays from B2C, and what it really takes to build a creator program that doesn't flame out on day one. She gets into the messy reality of picking the right creators and measuring impact without deluding yourself with vanity numbers. Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Intro (03:22) - – Why Influence Drives Modern B2B Buying (06:17) - – What B2B Can Steal From B2C Playbooks (09:12) - – The Creator Engine Framework (12:29) - – Picking the Right Creators (Without Getting Burned) (15:47) - – Building Campaigns That Don't Feel Like Ads (19:02) - – How to Measure Real Impact (Not Vanity Metrics) (23:38) - – Running a 90-Day Pilot That Actually Works (26:23) - – Scaling From One-Off Posts to a Full Program Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel.  And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Steve Landrum is a seasoned national sales and business development executive with over 36 years of experience delivering B2B and B2C solutions across a wide range of industries. As the Principal of Etowah Sales Solutions, LLC, Steve serves as an Outsourced VP of Sales, helping businesses uncover their true value, streamline processes, and implement sustainable […]

Digital marketing expert Heidi Faber joined Danielle to discuss why being authentic, prioritizing representation, and listening to your sales team is the ultimate strategy for success.Heidi's expertise: 8+ years scaling B2B, B2C, and e-commerce revenue by 30-40% using data-driven Paid Ads, Email Marketing, and Social Media strategies across North America.[00:01:21] Defy gravity and empower women.[00:05:11] Defining "defy" in marketing.[00:10:16] Challenge the status quo.[00:12:21] Marketing across cultural boundaries.[00:15:35] Unique value proposition in marketing.[00:18:54] Connection through travel experiences.[00:25:00] Advertising nostalgia in marketing.[00:27:41] Desert island tools.[00:31:18] Celebrating wins and victories.FOLLOW HIEDI:https://www.linkedin.com/in/heidi-faerber/https://pixelatlas.myportfolio.com/

In this episode the hosts dig into a $2.7 million EdTech business serving architects—$450K revenue, ~$227K profit, ~30 % growth—yet debate whether its 11.9× profit asking price makes any sense.Business Listing – https://app.acquire.com/startup/aUdw7lekR1TbMTB7h3oH00Of2KH2/9zqyExayXzwGmnlz6QWA?utm_medium=email&_hsenc=p2ANqtz-98r-wxCcPABDrP80rGNweSlNs2VkMvwGKxMByTIVyTIen9tvlCC_HRGTYrJ1hp08w7BlWcQs_9_6gkpNUKm734YYgaCg&_hsmi=386717396&utm_content=386717396&utm_source=hs_emailWelcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.

This week, in Episode 271, we welcome another new voice to the podcast: Channon Kennedy, who takes us inside the side hustle that's become her second full-time job. Channon is the inventor and patent holder of the Morgan Square, a clever measuring tool—here's a demonstration—that's racking up awards, expanding its distribution, and carving out space for a woman founder in a traditionally male-dominated industry. This is a true bootstrap story. Channon's numbers are modest enough that she still does most of her own fulfillment at night after her day job as a banker—and she loves it. “Every time I get an order,” she says, “I feel like I'm wrapping a Christmas present. I'm just so excited that somebody wants something that I've created.” Plus: Paul Downs checks in with an update. After posting his best year ever in 2024, he was blindsided when sales suddenly stalled earlier this year, forcing him to lay off a third of his employees. Sales have since rebounded, but now he's staring at a backlog and a different dilemma: Does he hire aggressively to meet the higher demand—or play it safe until he sees how 2026 begins?

Live from Morgan Stanley's European Tech, Media and Telecom Conference in Barcelona, our roundtable of analysts discusses tech disruptions and datacenter growth, and how Europe factors in.Read more insights from Morgan Stanley.----- Transcript -----Paul Walsh: Welcome to Thoughts on the Market. I'm Paul Walsh, Morgan Stanley's European Head of Research Product. Today we return to my conversation with Adam Wood. Head of European Technology and Payments, Emmet Kelly, Head of European Telco and Data Centers, and Lee Simpson, Head of European Technology. We were live on stage at Morgan Stanley's 25th TMT Europe conference. We had so much to discuss around the themes of AI enablers, semiconductors, and telcos. So, we are back with a concluding episode on tech disruption and data center investments. It's Thursday the 13th of November at 8am in Barcelona. After speaking with the panel about the U.S. being overweight AI enablers, and the pockets of opportunity in Europe, I wanted to ask them about AI disruption, which has been a key theme here in Europe. I started by asking Adam how he was thinking about this theme. Adam Wood: It's fascinating to see this year how we've gone in most of those sectors to how positive can GenAI be for these companies? How well are they going to monetize the opportunities? How much are they going to take advantage internally to take their own margins up? To flipping in the second half of the year, mainly to, how disruptive are they going to be? And how on earth are they going to fend off these challenges? Paul Walsh: And I think that speaks to the extent to which, as a theme, this has really, you know, built momentum. Adam Wood: Absolutely. And I mean, look, I think the first point, you know, that you made is absolutely correct – that it's very difficult to disprove this. It's going to take time for that to happen. It's impossible to do in the short term. I think the other issue is that what we've seen is – if we look at the revenues of some of the companies, you know, and huge investments going in there. And investors can clearly see the benefit of GenAI. And so investors are right to ask the question, well, where's the revenue for these businesses? You know, where are we seeing it in info services or in IT services, or in enterprise software. And the reality is today, you know, we're not seeing it. And it's hard for analysts to point to evidence that – well, no, here's the revenue base, here's the benefit that's coming through. And so, investors naturally flip to, well, if there's no benefit, then surely, we should focus on the risk. So, I think we totally understand, you know, why people are focused on the negative side of things today. I think there are differences between the sub-sectors. I mean, I think if we look, you know, at IT services, first of all, from an investor point of view, I think that's been pretty well placed in the losers' buckets and people are most concerned about that sub-sector… Paul Walsh: Something you and the global team have written a lot about. Adam Wood: Yeah, we've written about, you know, the risk of disruption in that space, the need for those companies to invest, and then the challenges they face. But I mean, if we just keep it very, very simplistic. If Gen AI is a technology that, you know, displaces labor to any extent – companies that have played labor arbitrage and provide labor for the last 20 - 25 years, you know, they're going to have to make changes to their business model. So, I think that's understandable. And they're going to have to demonstrate how they can change and invest and produce a business model that addresses those concerns. I'd probably put info services in the middle. But the challenge in that space is you have real identifiable companies that have emerged, that have a revenue base and that are challenging a subset of the products of those businesses. So again, it's perfectly understandable that investors would worry. In that context, it's not a potential threat on the horizon. It's a real threat that exists today against certainly their businesses. I think software is probably the most interesting. I'd put it in the kind of final bucket where I actually believe… Well, I think first of all, we certainly wouldn't take the view that there's no risk of disruption and things aren't going to change. Clearly that is going to be the case. I think what we'd want to do though is we'd want to continue to use frameworks that we've used historically to think about how software companies differentiate themselves, what the barriers to entry are. We don't think we need to throw all of those things away just because we have GenAI, this new set of capabilities. And I think investors will come back most easily to that space. Paul Walsh: Emett, you talked a little bit there before about the fact that you haven't seen a huge amount of progress or additional insight from the telco space around AI; how AI is diffusing across the space. Do you get any discussions around disruption as it relates to telco space? Emmet Kelly: Very, very little. I think the biggest threat that telcos do see is – it is from the hyperscalers. So, if I look at and separate the B2C market out from the B2B, the telcos are still extremely dominant in the B2C space, clearly. But on the B2B space, the hyperscalers have come in on the cloud side, and if you look at their market share, they're very, very dominant in cloud – certainly from a wholesale perspective. So, if you look at the cloud market shares of the big three hyperscalers in Europe, this number is courtesy of my colleague George Webb. He said it's roughly 85 percent; that's how much they have of the cloud space today. The telcos, what they're doing is they're actually reselling the hyperscale service under the telco brand name. But we don't see much really in terms of the pure kind of AI disruption, but there are concerns definitely within the telco space that the hyperscalers might try and move from the B2B space into the B2C space at some stage. And whether it's through virtual networks, cloudified networks, to try and get into the B2C space that way. Paul Walsh: Understood. And Lee maybe less about disruption, but certainly adoption, some insights from your side around adoption across the tech hardware space? Lee Simpson: Sure. I think, you know, it's always seen that are enabling the AI move, but, but there is adoption inside semis companies as well, and I think I'd point to design flow. So, if you look at the design guys, they're embracing the agentic system thing really quickly and they're putting forward this capability of an agent engineer, so like a digital engineer. And it – I guess we've got to get this right. It is going to enable a faster time to market for the design flow on a chip. So, if you have that design flow time, that time to market. So, you're creating double the value there for the client. Do you share that 50-50 with them? So, the challenge is going to be exactly as Adam was saying, how do you monetize this stuff? So, this is kind of the struggle that we're seeing in adoption. Paul Walsh: And Emmett, let's move to you on data centers. I mean, there are just some incredible numbers that we've seen emerging, as it relates to the hyperscaler investment that we're seeing in building out the infrastructure. I know data centers is something that you have focused tremendously on in your research, bringing our global perspectives together. Obviously, Europe sits within that. And there is a market here in Europe that might be more challenged. But I'm interested to understand how you're thinking about framing the whole data center story? Implications for Europe. Do European companies feed off some of that U.S. hyperscaler CapEx? How should we be thinking about that through the European lens? Emmet Kelly: Yeah, absolutely. So, big question, Paul. What… Paul Walsh: We've got a few minutes! Emmet Kelly: We've got a few minutes. What I would say is there was a great paper that came out from Harvard just two weeks ago, and they were looking at the scale of data center investments in the United States. And clearly the U.S. economy is ticking along very, very nicely at the moment. But this Harvard paper concluded that if you take out data center investments, U.S. economic growth today is actually zero. Paul Walsh: Wow. Emmet Kelly: That is how big the data center investments are. And what we've said in our research very clearly is if you want to build a megawatt of data center capacity that's going to cost you roughly $35 million today. Let's put that number out there. 35 million. Roughly, I'd say 25… Well, 20 to 25 million of that goes into the chips. But what's really interesting is the other remaining $10 million per megawatt, and I like to call that the picks and shovels of data centers; and I'm very convinced there is no bubble in that area whatsoever.So, what's in that area? Firstly, the first building block of a data center is finding a powered land bank. And this is a big thing that private equity is doing at the moment. So, find some real estate that's close to a mass population that's got a good fiber connection. Probably needs a little bit of water, but most importantly needs some power. And the demand for that is still infinite at the moment. Then beyond that, you've got the construction angle and there's a very big shortage of labor today to build the shells of these data centers. Then the third layer is the likes of capital goods, and there are serious supply bottlenecks there as well.And I could go on and on, but roughly that first $10 million, there's no bubble there. I'm very, very sure of that. Paul Walsh: And we conducted some extensive survey work recently as part of your analysis into the global data center market. You've sort of touched on a few of the gating factors that the industry has to contend with. That survey work was done on the operators and the supply chain, as it relates to data center build out. What were the key conclusions from that? Emmet Kelly: Well, the key conclusion was there is a shortage of power for these data centers, and… Paul Walsh: Which I think… Which is a sort of known-known, to some extent. Emmet Kelly: it is a known-known, but it's not just about the availability of power, it's the availability of green power. And it's also the price of power is a very big factor as well because energy is roughly 40 to 45 percent of the operating cost of running a data center. So, it's very, very important. And of course, that's another area where Europe doesn't screen very well.I was looking at statistics just last week on the countries that have got the highest power prices in the world. And unsurprisingly, it came out as UK, Ireland, Germany, and that's three of our big five data center markets. But when I looked at our data center stats at the beginning of the year, to put a bit of context into where we are…Paul Walsh: In Europe… Emmet Kelly: In Europe versus the rest. So, at the end of [20]24, the U.S. data center market had 35 gigawatts of data center capacity. But that grew last year at a clip of 30 percent. China had a data center bank of roughly 22 gigawatts, but that had grown at a rate of just 10 percent. And that was because of the chip issue. And then Europe has capacity, or had capacity at the end of last year, roughly 7 to 8 gigawatts, and that had grown at a rate of 10 percent. Now, the reason for that is because the three big data center markets in Europe are called FLAP-D. So, it's Frankfurt, London, Amsterdam, Paris, and Dublin. We had to put an acronym on it. So, Flap-D. Good news. I'm sitting with the tech guys. They've got even more acronyms than I do, in their sector, so well done them. Lee Simpson: Nothing beats FLAP-D. Paul Walsh: Yes. Emmet Kelly: It's quite an achievement. But what is interesting is three of the big five markets in Europe are constrained. So, Frankfurt, post the Ukraine conflict. Ireland, because in Ireland, an incredible statistic is data centers are using 25 percent of the Irish power grid. Compared to a global average of 3 percent.Now I'm from Dublin, and data centers are running into conflict with industry, with housing estates. Data centers are using 45 percent of the Dublin grid, 45. So, there's a moratorium in building data centers there. And then Amsterdam has the classic semi moratorium space because it's a small country with a very high population. So, three of our five markets are constrained in Europe. What is interesting is it started with the former Prime Minister Rishi Sunak. The UK has made great strides at attracting data center money and AI capital into the UK and the current Prime Minister continues to do that. So, the UK has definitely gone; moved from the middle lane into the fast lane. And then Macron in France. He hosted an AI summit back in February and he attracted over a 100 billion euros of AI and data center commitments. Paul Walsh: And I think if we added up, as per the research that we published a few months ago, Europe's announced over 350 billion euros, in proposed investments around AI. Emmet Kelly: Yeah, absolutely. It's a good stat. Now where people can get a little bit cynical is they can say a couple of things. Firstly, it's now over a year since the Mario Draghi report came out. And what's changed since? Absolutely nothing, unfortunately. And secondly, when I look at powering AI, I like to compare Europe to what's happening in the United States. I mean, the U.S. is giving access to nuclear power to AI. It started with the three Mile Island… Paul Walsh: Yeah. The nuclear renaissance is… Emmet Kelly: Nuclear Renaissance is absolutely huge. Now, what's underappreciated is actually Europe has got a massive nuclear power bank. It's right up there. But unfortunately, we're decommissioning some of our nuclear power around Europe, so we're going the wrong way from that perspective. Whereas President Trump is opening up the nuclear power to AI tech companies and data centers. Then over in the States we also have gas and turbines. That's a very, very big growth area and we're not quite on top of that here in Europe. So, looking at this year, I have a feeling that the Americans will probably increase their data center capacity somewhere between – it's incredible – somewhere between 35 and 50 percent. And I think in Europe we're probably looking at something like 10 percent again. Paul Walsh: Okay. Understood. Emmet Kelly: So, we're growing in Europe, but we're way, way behind as a starting point. And it feels like the others are pulling away. The other big change I'd highlight is the Chinese are really going to accelerate their data center growth this year as well. They've got their act together and you'll see them heading probably towards 30 gigs of capacity by the end of next year. Paul Walsh: Alright, we're out of time. The TMT Edge is alive and kicking in Europe. I want to thank Emmett, Lee and Adam for their time and I just want to wish everybody a great day today. Thank you.(Applause) That was my conversation with Adam, Emmett and Lee. Many thanks again to them. Many thanks again to them for telling us about the latest in their areas of research and to the live audience for hearing us out. And a thanks to you as well for listening. Let us know what you think about this and other episodes by living us a review wherever you get your podcasts. And if you enjoy listening to Thoughts on the Market, please tell a friend or colleague about the podcast today.