Podcasts about b2c

Davit Baghdasaryan, Co-Founder & CEO of Krisp, joins SlatorPod to talk about the platform's journey from a noise cancellation tool to a comprehensive voice productivity solution.Originally built to eliminate background noise during calls, Krisp has expanded into real-time accent conversion, speech translation, agent assistance, and note-taking — technologies being rapidly adopted in enterprise environments.The company's accent conversion is now deployed by tens of thousands of call center agents, significantly improving metrics like customer satisfaction and call handling time.Davit details Krisp's live AI speech translation feature which uses a multi-step pipeline of speech-to-text, text translation, and text-to-speech. The majority of use cases are in high-resource language pairs such as English, Spanish, French, and German, although Davit recognizes the importance of expanding to lower-resource languages.He shares how Krisp is also seeing increased demand in human-to-AI voice communication. AI voice agents are highly sensitive to background noise, which disrupts turn-taking and response accuracy. Krisp's noise isolation tech plays a foundational role in enabling smoother voice AI interactions, with billions of minutes processed monthly by major AI labs and startups.The CEO discusses LLMs' impact, noting how they enable advanced features like note-taking, call summaries, and real-time agent guidance. He sees Krisp as a platform combining proprietary technologies with third-party AI to serve both B2B and B2C markets.Davit advises startups to explore the vast and still underdeveloped voice AI landscape, noting the current era is ripe for innovation due to AI advancements. He highlights Krisp's roadmap priorities: expanding accent packs, refining voice translation, and building more AI Agent Assist tools focused on voice workflows.

Brett Winton and ARK analyst Jozef Soja dive deep into the rapidly evolving world of AI agents—software entities that are increasingly automating enterprise functions like customer support. They explore why AI agents are gaining traction, how they're priced, and the potential for a new kind of agent-versus-agent arms race between companies and consumers. Later in the episode, they're joined by Dr. Alan Bekker, founder of eSelf.ai and former Head of Conversational AI at Snap, who shares his journey from building voice agents for call centers to launching a real-time, face-to-face AI tutoring platform. Alan offers insights into how the rise of large language models (LLM) is reshaping education, what makes a great AI tutor, and why a visual, embodied presence is crucial for learning.Key Points From This Episode:00:00:00 What enterprise AI agents actually do and how companies like Salesforce are pricing them00:03:41 Why $2 per AI conversation may already undercut human support costs00:05:04 The Return On Investment (ROI) model behind agent adoption and enterprise productivity00:06:41 Why agent-based software may retain higher pricing power than other AI tools00:09:11 The coming arms race: AI agents negotiating with other AI agents00:12:30 Scaling demand for customer service with intelligent automation00:15:04 Vertical vs. horizontal Software as a Service (SaaS) in the AI agent ecosystem00:16:43 AI's impact across the software stack—SaaS, Platform as a Service (PaaS) , and Infrastructure as a Service (IaaS)00:17:56 Why building your own AI apps may soon be cheaper than onboarding SaaS00:20:01 ARK's  internal hackathon and how non-engineers are becoming developers00:20:29 Guest: Dr. Alan Bekker joins to discuss the evolution of conversational AI00:22:04 The journey from decision trees to LLMs: Lessons from Snap's AI team00:27:32 Seeing GPT's impact from inside: OpenAI's early partner outreach00:31:47 Why face-to-face AI tutors found strong product-market fit in education00:33:59 eSelf's go-to-market strategy: Partnering with publishers as a business to business to consumer (B2B2C) wedge00:36:24 Pricing real-time AI tutoring tools in a margin-conscious market00:40:00 Business to consumer (B2C) aspirations: Moving toward a direct-to-student tutoring product00:44:56 What's still missing for real-time AI to match human-level teaching00:48:03 The psychological impact of avatars: Building trust through embodied agents00:51:43 Why personalization—not just LLM knowledge—matters in tutoring00:54:20 Democratizing learning: LLMs as the end of expert-driven education

Some performances fade. Others stay with you for decades.Buena Vista Social Club is one of them. It isn't just a musical—it's a masterclass in resonance, memory, and experience.In this episode, we're pulling B2B marketing lessons from that spirit of storytelling with the help of Dan Lowden, Chief Marketing Officer at Blackbird.AI.Together, we explore why content should come first, how honesty builds brand resilience, and what it takes to create live experiences your audience will talk about for years.About our guest, Dan LowdenDan is the CMO at Blackbird.AI and leads the company's strategic marketing efforts, including demand generation and brand leadership. He has over 20 years of strategic experience at the executive level. He has served as CMO at cybersecurity firm HUMAN Security (acquired by Goldman Sachs), named one of the TIME100 Most Influential Companies of 2023. Lowden also served as the CMO at Digital Shadows (acquired by Reliaquest) and, before that, CMO at Invincea (acquired by Sophos) and VP of Marketing at vArmour (acquired by Night Dragon). He has held marketing leadership positions at Wayport (acquired by AT&T), IBM ThinkPad (acquired by Lenovo), NEC Technologies, and Sharp Electronics. Lowden holds an MBA in International Business from Rutgers Graduate School of Management and a Bachelor of Science from Rider University.What B2B Companies Can Learn From Buena Vista Social Club:Content is the foundation—not an afterthought. Even in cybersecurity, content is king. Dan says, “My first hire was a content person. You can have the best ABM strategy or tools, but if you don't have really valuable content, you're not going to get anywhere.” His advice? Lead with education, not asks. Thoughtful reports, relevant use cases, and engaging narratives will earn your audience's attention—and their trust.Honesty builds brand resilience. When it comes to trust, marketing can't cut corners. Especially in high-stakes industries like cybersecurity. Dan says, “There's been a lot of overstatement of things by marketers and salespeople. That's when marketing takes a ding.” Instead, he urges CMOs to stay grounded: deliver real value, communicate with clarity, and show your audience you're in it for the long haul.Live experiences create a lasting impact. If you want your brand to be unforgettable, you need to create moments that move people. “People still come up to us today and say that band and that experience 10-plus years ago—they remember. There's not been anything like that,” Dan says, reflecting on a live concert his team produced. Whether it's a concert, a rooftop dinner, or a one-of-a-kind conference, remarkable experiences turn into word-of-mouth—and brand love that lingers.Quotes*“To me, in marketing—B2B or B2C—it's about creating a relationship, trust, even friendship, a community with your audience.”*"If you treat your customers well, if you serve them well, if you're honest with them… then you have a chance of being very successful as a company.”*“Music is really, really important, really powerful… as a marketer, especially in cybersecurity where there's 5,000 cybersecurity companies, you have to do something different. You have to stand out.”Time Stamps[00:55] Meet Dan Lowden, CMO at Blackbird.AI[03:42] The Magic of Live Theater[06:21] The Role of a CMO in Cybersecurity[10:23] Understanding Narrative Attacks[14:29] The Evolution of Narrative Intelligence[22:36] The Story Behind Buena Vista Social Club[28:31] The Power of Live Music in Marketing[30:33] Creating Remarkable Experiences[39:21] The Importance of Content in Marketing[45:05] Final Thoughts and TakeawaysLinksConnect with Dan on LinkedInLearn more about Blackbird.AIAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Welcome back to HappyPorch Radio: the circular economy technology podcast!In this episode our hosts Barry O'Kane and Jo Weston are joined by Yann Toutant, CEO and Co-founder of Black Winch who are the world's exclusive authority in Product-As-A-Service (PaaS) solutions. At the beginning of the conversation Yann explains Black Winch's work and how they engage, inspire and empower intrapreneurs to achieve their PaaS ambitions by building and scaling their in-house recurring revenue models. Drawing on his experience guiding manufacturers through the transition to outcome-based services, Yann offers a deep dive into both the opportunities and the operational realities of implementing PaaS and discusses the importance of a long-term thinking strategy to make PaaS successful in any business.Yann also highlights key differences between B2B and B2C adoption of as-a-service models and talks about how technology plays a critical role in enabling these models. He outlines the importance of asset tracking, consumption data, billing complexity management, and reverse logistics—all underpinned by flexible tech stacks that evolve as the business scales. Looking ahead, Yann envisions that manufacturers will want to retain ownership of raw materials and explains how urban mining and material recovery will become strategic advantages.Tune in to learn about how new generations of data-driven leaders will continue to accelerate the shift towards PaaS and much more!This podcast is brought to you by HappyPorch. We specialise in technology and software development for Circular Economy minded purpose-driven businesses. Our podcast focuses mostly on: Circular Economy, Digital Enablers, Technology, Software, Circular Solutions, Fashion & Textiles, Circular Strategies, Digital, Reuse, Circular Design, Circularity, Systems Thinking, Economics, Data, Platforms, Degrowth, Policy & Regulation, Collaboration, Materials, Supply Chain, Biological Cycles, Materials, Food Waste, Biomimicry, Construction, Modular Design, Culture & Language, Zero Waste, Digital Passports, Life Cycle Assessment, Recycling, Reverse Logistics, Materials, Sharing Economy, Manufacturing, Efficiency, Environmental Impact and much more!

From Hollywood stuntman to tech founder saving lives—Kenny Kelley's journey is anything but ordinary. In this powerful episode, he shares how a motorcycle accident led him to create a game-changing safety tech company that's revolutionizing workplace protection. We sat down with Kenny Kelley, founder and CEO of Silent Beacon, a personal safety technology company helping protect vulnerable workers through panic button solutions. Kenny's journey to become to tech entrepreneur is a masterclass in resilience, reinvention, and listening to the market. He shares the origin story of Silent Beacon and the hard-earned lessons that came with funding, product-market fit, and scaling in regulated industries like healthcare. Kenny opens up about surviving the startup trenches, rebounding from naysayers, and why feedback is the fuel behind every innovation. If you've ever faced rejection, doubted your vision, or wondered how to pivot with purpose, this one's for you.   Here are highlights: A Stuntman's Wake-Up Call: After a motorcycle accident left him unable to reach his phone, Kenny realized the tech gap in personal emergency response. From Shark Tank to Strategic Capital: Kenny passed on a Shark Tank deal to partner with a seasoned business mentor, prioritizing long-term guidance over fast fame. The Reality of Go-to-Market Missteps: Kenny candidly discusses how his initial launch strategy flopped and how shifting from B2C to B2B in regulated industries transformed his company's trajectory. The Power of Listening (Especially to “No”): Silent Beacon 2.0 wasn't born from flashy features. It was built by fixing what users hated. Kenny explains how product evolution is all about humble iteration. Protecting the Protectors: With alarming statistics on workplace assaults in healthcare, Kenny outlines how Silent Beacon is helping nurses, social workers, and educators feel safer on the job.   About the guest: Kenny Kelley is the founder and CEO of Silent Beacon LLC. He began his entrepreneurial journey as a Hollywood motorcycle stuntman and founder of Adrenaline Crew LLC, where he produced videos and led teams of daredevil riders in live, on-road stunt shows that gained a global following online and at major events. After a serious motorcycle crash left him unable to reach his phone and call for help, the idea for Silent Beacon was born — a wearable, one-touch safety device that can instantly contact any number, including 911, and share your GPS location in real time.   Connect with Kenny: Website: https://silentbeacon.com/ LinkedIn: https://www.linkedin.com/in/kenny-kelley-b3202555 YouTube: https://www.youtube.com/Silentbeacon Instagram: https://www.instagram.com/silentbeacon/# Facebook: https://www.facebook.com/thesilentbeacon   Connect with Allison: Feedspot has named Disruptive CEO Nation as one of the Top 25 CEO Podcasts on the web, and it is ranked the number 6 CEO podcast to listen to in 2025! https://podcasts.feedspot.com/ceo_podcasts/ LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: https://www.disruptiveceonation.com/    #CEO #leadership #startup #founder #business #businesspodcast  Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textIn this episode, Danny welcomes Dan Briscoe, CMO at BuildWitt, for a candid and inspiring discussion on leadership, team dynamics, and marketing in the construction industry. Dan shares stories from the Marine Corps to managing agencies, discusses his marketing philosophy, and breaks down how mentorship from icons like Jocko Willink and Marcus Sheridan shaped his approach. His practical wisdom shines through the entire episode through inspiring stories of his experiences breaking down silos, fostering collaboration, encouraging contribution to marketing, and creating a culture of free-flowing ideas.Episode Highlights: Dan shares how one of his most influential mentors, Jocko Willink, and his concept of “Extreme Ownership” changed his leadership approach.Discover through the episode how BuildWitt uses transparency as a superpower to align teams and motivate employees.Learn the difference between coaching and mentoring, and how Dan approaches both.Dan makes the case that small, specialized teams can outperform bloated or siloed departments—if you drop the ego.Dan reflects on his shift from President back to CMO and why it reignited his marketing passion.Episode Links: 

Google has just announced a solution to one of marketing's most fragmented challenges: managing YouTube influencer partnerships efficiently.The Creator Partnership Hub integrates directly into Google Ads, eliminating the juggling act between multiple platforms, manual video uploads, and disconnected analytics dashboards. For marketing teams already managing complex campaign structures, this represents a fundamental shift from chaos to a streamlined workflow.But the real opportunity lies deeper than operational efficiency. This integration provides unprecedented access to creator audience data and organic performance metrics — insights that were previously impossible to capture at scale.In this week's episode of The Dojo, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Rebecca Pilkington (Head of Marketing) dive into what the Creator Partnership Hub is and how you should use it within your Google Ads campaign.In this episode, we discuss:How the Creator Partnership Hub transforms the traditional influencer workflow from a fragmented, multi-platform nightmare into a seamless, integrated processWhy this represents more than just a new advertising feature — it's Google's strategic move to dominate video-driven search behaviour across generational demographicsThe hidden analytics advantage that gives you access to creator audience data previously impossible to obtain (and how to leverage this for custom audience building)Practical implementation strategies for both B2C and B2B businesses, including surprising applications for service-based companies and high-ticket B2B salesBudget integration options that let you enhance existing campaigns without requiring separate influencer marketing allocationsAs Rebecca explains in the episode:"The main advantage of the partnership hub is being able to tap into that creator's audience and capture additional audiences to market to outside your normal reach. The data that you're going to get from promoting these videos is invaluable, and the audiences that you're going to reach are going to be invaluable."If you're ready to implement these strategies whilst the platform remains in beta and competition for creator attention is still manageable, this episode provides your complete blueprint for establishing first-mover advantages in the creator partnership revolution.Get the show notes:https://exposureninja.com/podcast/dojo-55/Listen to these podcasts next:AI Search to Overtake Traditional Search by 2028https://exposureninja.com/podcast/dojo-54/Everything Marketers Need to Know About AI Max for Searchhttps://exposureninja.com/podcast/dojo-53/Have Google's AI Overview Ranking Factors Been Revealed?https://exposureninja.com/podcast/dojo-52/

B2B is big business for sports rights holders. But why are business-to-business brands paying billions in sport sponsorship rights? From the IOC to Formula One, categories such as consulting, accountancy, logistics, financial services and tech are growing rapidly.  In the IOC's programme, Deloitte and Allianz replaced Dow and GE as TOP Olympic sponsors.  IBM's technology partnerships with Toronto sports teams, VMware's McLaren Formula One partnership, and Dell China's Chinese Olympics rowing team sponsorship.  In F1, major B2B partners include DHL (logistics), Globant (digital services), American Express (financial services), and TAG Heuer (luxury/precision timing)Teams feature extensive B2B partnerships including Cognizant, Microsoft, Siemens, Aramco, and numerous technology and consulting firmsWhat are they buying, and how is sport targeting them? Leigh Curyer, CEO and founder of NexGen Energy, explains why his company's partnership with Aston Martin Formula 1 team prioritizes technology transfer and investor access over brand visibility. "Branding would be the last criteria for why we have that partnership."Joining Leigh is Nick Djounov, Head of Valuation at Gemba London. Together, they expose how B2B brands are finding arbitrage opportunities while B2C companies pay premium prices for billboard space.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 400 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

In this episode of Couchonomics with Arjun, we sit down with Tim Levene, CEO of Augmentum Fintech, the UK's only publicly listed fintech venture capital firm.From going public to backing infrastructure instead of hype, Tim shares what permanent capital allows that traditional VC structures don't and why he believes the next decade of fintech will be won with discipline, not just disruption.What we cover:

Closers Network Episode #78Want to double your commissions in the next 90 days (or sooner)? Click here and we'll show you exactly how: https://go.1callclosers.com/bulletproof?utm_source=cnyt&utm_medium=episode78Name: The Closers Network Podcast Release Date: Jun 24, 2025Host Name: Mike Sadikian Instagram - @MikeSadikianFounder: Richard Mugica Instagram - @Richard_MugicaGuest Name: Albert OrsosGuest Instagram: @albert_sales_loopJOIN FREE - Closers Network Skool Link: https://www.skool.com/1callclosers-2391/about"If one person can do it, then anyone can do it..." On this episode of the Closers Network Podcast, Albert shares countless tips to help you close more deals. We discuss mental state management, personal growth, influence and much more.Welcome to the Closers Network Podcast. Meet your hosts Richard Mugica and Mike Sadikian. Richard is the founder of 1callclosers.com the largest B2C sales agency in the US managing over 500 remote sales reps worldwide. This podcast is built to help you join the remote sales revolution... make more MONEY, have more IMPACT, and gain more FREEDOM. Enjoy.

Pricing isn't just a number—it's an experience. Inspired by The Future of Commerce article on AI-powered pricing, this episode breaks down how artificial intelligence is redefining how businesses manage pricing in both B2C and B2B environments.We explore the shift from static price lists to dynamic, customer-aware pricing models—powered by AI, machine learning, and micro-segmentation. Discover how predictive pricing, demand forecasting, and real-time optimization are driving better buying journeys, more accurate forecasts, and measurable bottom-line results. Plus, we look at what it takes to get there: from modernizing your data infrastructure to reimagining pricing as a strategic lever, not a back-office function.What You'll Learn in This Episode:1. From Static Pricing to Dynamic PersonalizationWhy traditional price lists are giving way to AI-powered, individualized pricingHow micro-segmentation helps tailor offers based on behavior, urgency, and value perceptionThe shift from “one price fits all” to adaptive pricing across channels2. AI-Driven Insights for Better Margins and Demand ForecastingUsing predictive models to anticipate customer behavior and market shiftsHow AI enables smarter promotions, quote generation, and inventory pricingWhy AI helps protect margins—especially during downturns—without eroding loyalty3. The Power of Explainable, Transparent PricingBuilding customer trust through embedded pricing logic and value transparencyWhy B2B success depends on surfacing justification—not just numbers—in pricing toolsHow omnichannel platforms are integrating AI pricing intelligence into CPQ, ERP, and e-commerce workflows4. What It Takes to Make AI Pricing WorkThe operational shift: from siloed pricing to cross-functional collaborationThe cultural shift: pricing as a strategic function, not a reactive oneThe technology shift: investing in clean data, scalable platforms, and continuous learning loopsKey Takeaways:AI transforms pricing into a real-time, context-aware experience across channelsMicro-segmentation delivers pricing precision that reflects customer value, not just costPredictive models help organizations anticipate demand, optimize margins, and personalize offersTrust and transparency are essential—especially in B2B environments with negotiated pricingIntelligent pricing is a core growth lever for the future of omnichannel commerceSubscribe to our podcast for expert insights on AI, digital commerce, and omnichannel strategy. Visit The Future of Commerce for the latest thinking on intelligent pricing and customer experience innovation. Share this episode with pricing teams, sales leaders, and digital transformation champions looking to turn pricing into a competitive advantage.

This is a special episode featuring highlights from the inaugural Ottawa Innovation Week, with seven insightful interviews from some of the most inspiring leaders in technology and innovation, many of whom were speakers and organizers during the week's events. Ottawa Innovation Week is a celebration of bold ideas, creative minds, and the changemakers driving the future of technology, business, arts, entertainment, and social impact—right here in Canada's capital. The initiative was led by Sonya Shorey, President and CEO of Invest Ottawa, in collaboration with the Ottawa Board of Trade, Ottawa Tourism, and numerous partner organizations. My interview with Sonya can be found in Episode 118 of The Art & Science of Learning podcast. Designed to showcase the strength, diversity, and growing momentum of Ottawa's innovation ecosystem, this first-of-its-kind event brought together leading voices from across technology, entrepreneurship, investment, and research. Throughout the week, I had the privilege of speaking with seven influential figures who are shaping the future of innovation both locally and globally. From startup founders and global corporate leaders to investors and ecosystem architects, each guest shares unique insights into their field, along with personal reflections on growth, leadership, and opportunity. Featured interviews (with timestamps) include: • Veronica Farmer (11:50) – Chief Marketing Officer at Wesley Clover International and a widely respected community builder in Ottawa's business and tech landscape • Dr. Lindy Ledohowski (37:20) – Vice President at RBCx, supporting leading tech companies with insights drawn from her background as both founder and academic • Julia Elvidge (46:20)– Co-founder of SheBoot, a trailblazer in intellectual property strategy and a champion of women's entrepreneurship in tech • Nick Quain (59:10) – Vice President of Venture & Entrepreneurship at Invest Ottawa and a driving force behind the city's startup ecosystem • Erin Kelly (1:07:20) – Co-founder and CEO of askpolly.ai, an AI-powered platform transforming predictive analysis in public affairs and beyond • Jonathan Lowenhar (1:14:50) – Founder & Managing Partner at Enjoy The Work, a global advisory firm helping startup founders become exceptional CEOs • Andrew Holmes (1:23:20) – Founder of Sleep Efficiency Inc., and a national expert in the science and impact of sleep health From venture capital and AI innovation to women-led tech startups and the future of sleep science, this episode presents a compelling cross-section of ideas and expertise. Whether you're a founder, investor, policymaker, or simply curious about Ottawa's role in shaping the innovation economy, there's something here for you. ---- Links and Guest Biographies: Ottawa Innovation Week: https://www.investottawa.ca/innovation-week/ Invest Ottawa: https://www.investottawa.ca Interview with Sonya Shorey about Ottawa Innovation Week: https://www.theartandscienceoflearning.com/e101-jan-present/e118-launching-ottawa-innovation-week-sonya-shorey Veronica Farmer Veronica Farmer is Chief Marketing Officer at Wesley Clover International where she oversees all aspects of its promotion and management, collaborating closely with portfolio companies and affiliates such as L-SPARK, Alacrity Global, and WCS Global. Recognized as one of Ottawa's foremost community builders, Veronica holds leadership and board roles in numerous business and non-profit organizations. As the Founder and former CEO of TrueCourse Communications, a full-service marketing and communications agency, Veronica guided numerous tech, B2B, and B2C clients in Ottawa and beyond toward market success. TrueCourse was acquired in December 2024, marking a milestone in her entrepreneurial journey. LinkedIn: https://www.linkedin.com/in/veronicafarmer/ TechTuesday: https://www.wesleyclover.com/events/techtuesday/ Dr. Lindy Ledohowski Dr. Lindy Ledohowski is VP at RBCx, where she supports some of the Ottawa region's biggest and best tech companies on behalf of RBCx. Prior to her work in banking, she was a professor and founder of EssayJack, an academic writing platform. EssayJack was acquired in 2021 by Wizeprep, and Lindy joined Wizeprep first as a VP and then as Chief Operating Officer. She is also an active Board member in the not-for-profit space LinkedIn: https://www.linkedin.com/in/lindy-ledohowski/ Julia Elvidge Julia Elvidge is co-founder of SheBoot, a bootcamp for women entrepreneurs of scalable tech and tech-enabled businesses. Julia has been recognized as one of the world's foremost IP strategists by Intellectual Property Magazine (IAM). Trained as an electrical engineer, Julia designed microchip circuits and analyzed semiconductors before moving into the business side of technology. As co-founder and President, Julia helped build Chipworks into an industry leader, delivering patent analytics and technology intelligence services to intellectual property and R&D groups in electronics companies across Asia, North America and Europe. Recipient of the Canadian Women in Communications Trailblazer of the Year Award (2008) and CATA WIT (Women in Technology) Sara Kirke Award for Woman Entrepreneurship (2007). LinkedIn: https://www.linkedin.com/in/juliaelvidge/ SheBoot: https://sheboot.ca Nick Quain Nick Quain is Vice President of Venture & Entrepreneurship at Invest Ottawa, he spearheads support for Ottawa's tech and entrepreneurial sectors while championing the local business ecosystem as a whole. Previously he served as co-founder and CEO at CellWand. They pioneered the use of abbreviated dialing codes in North America with their award-winning #TAXI (Pound Taxi) service and later in the mobile transportation space with The Ride app. CellWand earned numerous business and innovation awards, including the 2010 Canada's Top 10 Competition for Technology, recognition as one of Canada's Hottest Innovation Companies, and being named one of the top 10 Wireless Companies to Watch by IDC. LinkedIn: https://www.linkedin.com/in/nick-quain/ Erin Kelly Erin Kelly is co-founder and CEO of askpolly.ai, the venture-backed AI company that has cracked the code for predicting human reaction to a future scenario. askpolly has successfully predicted the outcome of over 30 elections and referendums, assisted with frundraising, forecast disease spread and helped hundreds of executives hone their messages through very difficult PR situations. LinkedIn: https://www.linkedin.com/in/erinottawa/ askpolly: https://www.askpolly.ai Jonathan Lowenhar Jonathan Lowenhar is Founder & Managing Partner at Enjoy The Work. Founded in 2015, Enjoy The Work is a San Francisco-based startup advisory firm that helps founders transform into master operators and become great CEOs. Enjoy The Work has supported more than 125 startups, representing more than $13B in combined market value. Among their global client list are notable success stories such as Tipalti, Paper.co, inDinero, RealtyMogul and Honeybook. LinkedIn: https://www.linkedin.com/in/jlowenhar/ Enjoy The Work: https://enjoythework.com Andrew Holmes Andrew Holmes is Founder of Sleep Efficiency Inc. Before founding Sleep Efficiency, Andrew served as Senior of Cardiopulmonary labs at the Queensway Carleton Hospital in Ottawa, where he led the team responsible for a full-service out-patient cardiopulmonary department and sleep clinic. Andrew is routinely featured as the sleep subject matter expert on CTV News and CBC's The National, offering insights into the critical role of sleep health. LinkedIn: https://www.linkedin.com/in/andrew-holmes-rpsgt-49961951/ Sleep Efficiency: https://www.sleepefficiency.ca

Today's read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I'm going to read through each of the strategies, share some examples that Lenny provides, and provide some of my own thoughts on early growth. Original essay: https://www.lennysnewsletter.com/p/consumer-business-find-first-users — Thanks to our presenting sponsor, Gusto. Head to www.gusto.com/alex — Check Out Alex's Stuff: • storyarb - https://www.storyarb.com/ • growthpair - https://www.growthpair.com/ • distro - https://youdistro.com/  • X - https://x.com/businessbarista • Linkedin - https://www.linkedin.com/in/alex-lieberman/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Steve Fretzin and Seth Price discuss:Challenges of marketing and business development for lawyers and law firmsStrategic differences between B2B and B2C legal marketingImportance of content creation and personal branding in legal marketingLessons from entrepreneurial growth and mistakes in legal and digital ventures Key Takeaways:Lawyers in B2B markets should avoid SEO as a first strategy and instead build relationships through networking, targeted events, or personalized outreach.Creating consistent, niche-specific content on LinkedIn is a powerful yet underutilized strategy for establishing authority in legal fields.Delegating legal versus business responsibilities within a firm can allow for more focused and scalable growth, as seen in the speaker's dual-leadership model.Trying to network with senior lawyers often yields less return than building long-term relationships with peers who grow into referral sources over time. "If you create great content over time... you may not get a ton of interaction, but the people that are interested are going to find it, and you're going to be that guy." —  Seth Price Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers' Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsors!Rankings.io: https://rankings.io/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Seth Price: Seth Price is a seasoned marketing and branding expert with over two decades of experience in digital marketing. He has consulted for more than 300 companies, including 19 of the Fortune 500, and has helped build four multimillion-dollar companies from the ground up. As VP of Marketing at Placester, he has guided tens of thousands of real estate professionals through social media and content strategies, and he also founded the Real Estate Marketing Academy, which reaches over 75,000 marketers monthly. A recognized thought leader, Seth is a frequent keynote speaker and contributor to outlets like Entrepreneur, Forbes, and REALTOR.com. He is also the author of The Road to Recognition, a go-to guide for building personal brands in the digital age. Connect with Seth Price:  Website: https://pricebenowitz.com/Book: The Road to Recognition: https://www.amazon.com/Road-Recognition-Z-Accelerating-Professional/dp/1940858364LinkedIn: https://www.linkedin.com/in/sethpriceConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Applauded as a seasoned marketer who focuses on what matters for companies: their brand, strategy, growth, and ultimately ROI, Angelo Ponzi has been a valuable asset to various businesses on a global and national scale. Angelo's experience spans from start-ups to mature companies and their services and products in all stages of their lifecycle, from inception to implementation. He's worked with B2B, B2C, and DTC brands, from semiconductors, manufacturing, and SaaS solutions to apparel, retail, and food/beverage, including ice cream. Angelo's senior-level experience in sales, marketing, branding, strategic planning, and market research is coupled with being a collaborative, detail-oriented, and holistic strategic thinker who puts his client's needs first and believes strongly in using market research to better understand the market dynamics in which a client competes. He thinks outside the box and creates whole new ways of thinking. An exceptional marketer and brand expert, he is dedicated, ethical, and devoted to delivering a successful outcome for every client. Angelo's "superpower" in delivering success is his grasp of market research and using the insights it yields to develop successful strategies and plans. He is comprehensive in everything he does and has had years of management and on-the-ground experience in all aspects of marketing. When not at work, Angelo enjoys hiking, golf, traveling, and many other activities with his wife and three grown children. He is also a musician and has played in bands since he was young. He even played with 80's rockers Eddie Money, Mike Reno of Loverboy, and Alex Ligertwood of Santana. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at REF Orange County.

El “bitusí” es importante para las relaciones de las empresas con los clientes y consumidores. ¿Bitusi? ¿Qué dice usted que vio? No, no, hablo del “bitusí”, escrito el B2C. ¿El B2C? ¿Qué diantres es eso? Es algo estratégico para todas las empresas. En español B2C. En inglés “bitusí” ¡Aaah!Escuchar audio

Navigating the Franchise Landscape in 2025: Expert Insights from Ryan GasawayIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Ryan Gasaway, Founder of The Franchise Blueprint. Ryan shares his wealth of experience in franchising and discusses the evolving franchise landscape in 2025, offering expert advice on choosing the right franchise, managing your investment, and navigating key trends shaping the industry. The episode provides actionable insights for entrepreneurs and aspiring franchise owners who want to succeed in today's fast-changing market.Key Trends Shaping Franchising in 2025Ryan Gasaway dives into the key trends that are influencing the franchise landscape in 2025, with a particular focus on the rise of home-based businesses. As remote work becomes more entrenched, home-based franchises—both business-to-business (B2B) and business-to-consumer (B2C)—are gaining popularity. One of the most compelling reasons for this growth is the lower startup costs associated with these businesses. Without the need for expensive retail space or large staff, entrepreneurs can establish profitable operations that offer work-life balance and scalability.Another trend discussed is the booming health and wellness sector, which has seen explosive growth over the past few years. With over 700 franchise brands in this space, the demand for fitness centers, healthy food franchises, and wellness coaching is high. Ryan emphasizes that brand differentiation is crucial in this crowded space, urging potential franchisees to research competition and choose franchises that align with their values and vision for long-term success. He also highlights how corporate professionals are increasingly transitioning to franchising, driven by a desire for more control over their work life and the opportunity to invest in a system that supports them through training and operational guidance.For those exploring franchise ownership, understanding these key trends and how they intersect with personal goals is vital for making informed decisions. Ryan advises aspiring franchisees to assess their skills and motivations before choosing a franchise and to thoroughly evaluate the brand's support systems and values alignment to ensure a good fit.About Ryan GasawayRyan Gasaway is the Founder of The Franchise Blueprint, a consulting firm dedicated to helping aspiring franchise owners navigate the complexities of the franchise landscape. With years of experience in the industry, Ryan provides tailored advice to individuals looking to invest in a franchise that suits their skills and long-term business goals.About The Franchise BlueprintThe Franchise Blueprint is a consulting firm focused on guiding entrepreneurs through the process of franchise ownership. The firm offers expert advice on selecting the right franchise, understanding franchise systems, and overcoming challenges in the ownership journey. With a focus on personalized, pressure-free guidance, The Franchise Blueprint empowers clients to make informed decisions about their business ventures.Links Mentioned in This EpisodeThe Franchise Blueprint WebsiteRyan Gasaway on LinkedInKey Episode HighlightsThe Rise of Home-Based...

Closers Network Episode #77Want to double your commissions in the next 90 days (or sooner)? Click here and we'll show you exactly how: https://go.1callclosers.com/bulletproof?utm_source=pod&utm_medium=episode77Name: The Closers Network Podcast Release Date: Jun 17, 2025Host Name: Mike Sadikian Instagram - @MikeSadikianFounder: Richard Mugica Instagram - @Richard_MugicaGuest Name: Susan MathewsJOIN FREE - Closers Network Skool Link: https://www.skool.com/1callclosers-2391/about"There's gotta be a better way. But it's not gonna be in the automotive industry..." On this episode of the Closers Network Podcast, Susan shares her story of quitting a $400k/year car sales job to transition into remote high ticket sales. We discuss landing a role, how to improve your closing skill set, the importance of perseverance and risk taking, and much more.Welcome to the Closers Network Podcast. Meet your hosts Richard Mugica and Mike Sadikian. Richard is the founder of 1callclosers.com the largest B2C sales agency in the US managing over 500 remote sales reps worldwide. This podcast is built to help you join the remote sales revolution... make more MONEY, have more IMPACT, and gain more FREEDOM. Enjoy.

Nils Nordström, VD och medgrundare till Flax Digital gästar podden Framtidens E-Handel och delar med sig av familjelivets utmaningar, insikter om lycka och mening, samt strategier för att bygga en smidig byrå med fokus på performance marketing, content och AI.7:00 - Sociala medier gör det svårt att se lycka bortom roliga upplevelser i livet.10:13 - Flax Digitals fokus på nära kundkontakt och seniora tjänster istället för storskalig tillväxt.12:01 - Algoritmer förändrar hur Meta och Google optimerar, kreativt innehåll blir viktigare.14:03 - Case: byte från drop-strategi till performance-fokus gav fördubblad spend med bibehållen ROAS.16:07 - Betoning på kontinuerlig creative output och planerad contentproduktion.20:00 - Utmaningar för små varumärken att nå kritisk volym för retargeting och förenklad kampanjstruktur.22:00 - AI och GPT kommer revolutionera e-handel genom att slutföra köp åt användare.30:00 - Vikten av att släppa ego i produkt- och annonsutveckling, marknaden styr vad som fungerar.32:00 - Olika ledarstilar kan lyckas; grundvalar som marginalstruktur avgör strategival.34:00 - Fundamenten är desamma oavsett företagsstorlek; analysera marginaler och anpassa sig över tiden. 39:23 - Använd enkel kampanjstruktur (ASC) för att låta algoritmen lära utan fragmentering42:20 - Viktigt med stabil innehållsproduktionsprocess och granska realtidsdata för insikter48:04 - AI kommer revolutionera B2C genom att automatisera rekommendationer och köp via chatt52:57 - Verktyg visar hur man integrerar datadriven analys i kreativa beslut, inklusive marginalerHär hittar du Nils & Flax:https://www.linkedin.com/in/nilsnordstrom/ https://flaxdigital.se/ Sponsor:https://www.kustom.co/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Your Digital Marketing Coach podcast, we're taking a deep dive into a platform that's often overlooked in digital marketing — YouTube. With so much talk around LinkedIn, TikTok, and even AI-driven search, it's easy to forget that YouTube is the second largest search engine and a massive opportunity for both B2C and B2B marketers. My guest, YouTube expert Dane Golden, shares why YouTube is more than just a place to post videos — it's a powerful engine for growing trust, building relationships, and driving real business results. If you're not using YouTube strategically yet, now's the time to rethink how it fits into your digital marketing mix.Guest LinksConnect with Dane on LinkedInDane's Agency VidActionDane's YouTube Ads PodcastLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Zach sits down again with entrepreneur, B2C expert, speaker, influencer, and a bunch of other dope things, Nicaila Matthews Okome, to talk about the state of work. Learn more about Nicalia https://www.linkedin.com/in/nicailamatthewsokome/ ⁠Check out our merch⁠⁠! https://living-corporate-shop.fourthwall.com/ Learn more about ⁠⁠Living Corporate's offerings and services⁠⁠. https://www.living-corporate.com/about ⁠⁠Join our Patreon⁠⁠! https://www.patreon.com/livingcorporate

At any given time, 95% of potential B2B buyers aren't in-market for your product. Only 5% are actively shopping. Most people your ads reach won't buy anytime soon.This week, Elena, Angela, and Rob explore the 95/5 rule introduced by professor John Dawes in 2021. They discuss how this principle contradicts the familiar 80/20 rule, why the fundamental principle applies beyond B2B categories, and how brands can shift from "hunter" to "farmer" mindsets. The team also covers creative strategies for reaching the 95% who aren't ready to buy yet and why mental availability matters more than immediate conversion. Topics covered: [01:00] Origins of the 95/5 rule and how it contradicts 80/20 thinking[04:00] Why the rule makes sense for B2B but challenges B2C assumptions[07:00] How modern marketing overemphasizes tracking immediate conversions[09:00] Calculating the 95/5 rule for your specific category[12:00] Creative strategies that build memory structures for future buyers[14:00] Shifting from hunter to farmer mentality in advertising strategy[17:00] Brand versus performance marketing balance under this rule  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: John Dawes: The 95:5 Rule: https://johndawes.info/the-955-rule/ Tyrona Heath: Why You Should Follow The 95-5 Rule: https://tyronaheath.com/2022/08/11/why-you-should-follow-the-95-5-rule/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Welcome back to another episode of All Things Considered CX!In today's conversation, Bob Azman sits down with Nick Bond, founder of Apex, to dive deep into the evolving world of customer experience, behavioral science, and the impact of AI on business.Nick shares his journey from traditional research and marketing roles to launching Apex, a company on the forefront of using data and motivation science to truly understand what drives customer decisions—and what it takes to move the needle on customer engagement and lifetime value.Together, Bob and Nick break down the shortcomings of metrics like NPS, the resurgence of customer lifetime value, and why understanding customer emotion is key to delivering experiences that inspire action—whether you're in B2C or B2B. From uncovering the power of “joy” in even the most unexpected places, to activating insights from your company's untapped data, this episode is packed with eye-opening insights on how to create value for customers and, just as importantly, get value from them.Ready to challenge old assumptions about customer engagement and discover how AI can fuel both better service and smarter growth? Let's jump in!

Welcome back to another episode of All Things Considered CX!In today's conversation, Bob Azman sits down with Nick Bond, founder of Apex, to dive deep into the evolving world of customer experience, behavioral science, and the impact of AI on business.Nick shares his journey from traditional research and marketing roles to launching Apex, a company on the forefront of using data and motivation science to truly understand what drives customer decisions—and what it takes to move the needle on customer engagement and lifetime value.Together, Bob and Nick break down the shortcomings of metrics like NPS, the resurgence of customer lifetime value, and why understanding customer emotion is key to delivering experiences that inspire action—whether you're in B2C or B2B. From uncovering the power of “joy” in even the most unexpected places, to activating insights from your company's untapped data, this episode is packed with eye-opening insights on how to create value for customers and, just as importantly, get value from them.Ready to challenge old assumptions about customer engagement and discover how AI can fuel both better service and smarter growth? Let's jump in!

Mariah Parsons hosts Jen Brodwick, co-founder of Brixy, a sustainable personal care brand. Jen discusses Brixy's transition from B2B to D2C, leveraging retail and events for customer acquisition. They focus on Instagram for retailer engagement and plan to explore TikTok for D2C growth. Brixy's new magnesium-enriched deodorant is expected to be a top seller. Retention strategies include better segmentation, exclusive bundles, and founder content on TikTok. They also plan to leverage UGC and influencer marketing. Jen emphasizes the importance of intentional customer experience and data-driven decisions, supported by a strong network of advisors and founder groups.Episode Timestamps:Transition from B2B to B2C Marketing 4:25Jen discusses the ease of translating B2B skills to B2C in the health and natural retail world.She highlights the learning curve of D2C marketing but feels confident due to her tech background.Jen emphasizes the importance of user-friendly tools like Shopify, Smile.io, and Shogun in managing and building their website.She mentions the ever-evolving nature of marketing tools and the need to stay updated with new apps and features.Product Launch and Market Strategy 8:44Jen provides details about Brixy's product line, including shampoo, conditioner, and body wash bars, and their successful launch at Expo West.She introduces their new magnesium-enriched deodorant, expected to be a top seller due to its familiar application and benefits.Jen explains the educational aspect of promoting shampoo bars and the ease of using deodorant compared to shampoo.She shares her personal experience with shampoo bars and the efficacy of the category overall.Customer Acquisition and Event Strategy 10:51Jen outlines Brixy's approach to customer acquisition, focusing on retail and in-person events like Expo West and table tops at distributors.She mentions their use of Instagram for retailer engagement and their plans to explore TikTok for D2C growth.Jen discusses the importance of being visible on social media channels where their target audience is active.She highlights the success of their consumer events in local communities and the potential of events like Magic for boutique buyers.Retention Strategies and Segmentation 23:14Jen explains Brixy's basic retention strategies, including email and SMS remarketing through Klaviyo.She emphasizes the need for better segmentation of customer lists to improve retention efforts.Jen mentions plans to offer exclusive bundles and founder content on TikTok to build community and brand loyalty.She discusses the importance of providing value at every step of the customer journey, from initial engagement to post-purchase communication.Leveraging UGC and Influencer Marketing 25:48Jen shares Brixy's experience with using an agency for sourcing UGC and the challenges faced.She highlights the benefits of working with creators who are genuinely interested in the brand and not just looking for payment.Jen plans to leverage TikTok's affiliate back end to find and manage creators directly, aiming to scale their UGC efforts without an agency.She discusses the potential of founder stories and personal accounts to enhance brand authenticity and engagement.Customer Experience and Data-Driven Decisions 32:11Jen emphasizes the importance of providing value at every step of the customer journey, from answering questions on product pages to streamlining the checkout process.She highlights the need for intentional customer experience, ensuring every interaction adds value and builds trust.Jen shares Brixy's 30% customer retention rate and the importance of relevant messaging to keep customers engaged.She discusses the balance between data-driven decisions and trusting her gut feeling in business decisions.

What does it take to build truly intelligent customer experiences at enterprise scale? In this episode of the AI in Business podcast, Shardul Vikram, Chief Product Officer of SAP Application AI, returns to explore the critical role of generative AI in transforming CX across industries. From telecom to healthcare, Shardul breaks down how leading firms are aligning data strategy, automation, and personalization to drive measurable impact in both B2C and B2B environments. Shardul outlines SAP's vision for “intelligent CX” — where AI doesn't just automate tasks but bridges the gap between front-line support and back-office execution. Throughout the episode, he underscores how tools like SAP's CX AI Toolkit and GenAI copilot (Juul) are helping service agents anticipate customer needs, detect anomalies in real-time, and reduce wait times without sacrificing trust or compliance. Want to share your AI adoption story with executive peers? Click emerj.com/e2 for more information and to be a potential future guest on Emerj's flagship' AI in Business' podcast! If you've enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!

Narzissmus hinterlässt Spuren – vor allem dann, wenn er Teil der eigenen Kindheit war. Wer mit narzisstischen Eltern aufwächst, spürt oft noch als Erwachsene:r die Folgen. Schuld- und Schamgefühle, ein instabiles Selbstwertgefühl, Schwierigkeiten, eigene Bedürfnisse wahrzunehmen, Bindungsängste sowie den Druck, perfekt funktionieren zu müssen. Oft bleibt ein Gefühl von innerer Leere und Unsicherheit zurück. Warum ist es aber so schwer, die typischen Muster und unterschwelligen Verletzungen zu erkennen – und noch schwerer, darüber zu sprechen? In dieser Folge spricht Linda mit Psychotherapeutin Anne Johne über die Dynamik narzisstischer Eltern: Was passiert, wenn Eltern ihre Kinder nicht als eigenständige Wesen sehen, sondern als Spiegel ihrer Erwartungen, Stimmungen oder ihres Selbstwerts? Wir werfen einen Blick darauf, wie Narzissmus in der Familie wirkt, was typische Verhaltens- und Glaubensmuster sind und warum das Umfeld oft mehr leidet als die Betroffenen selbst. Außerdem decken wir auf: - Warum Narzisst:innen ihre Umgebung zur Selbstregulation nutzen - Annes Tipps, wie du mit Nähe-Distanz-Konflikten umgehen kannst - Was narzisstische Dynamiken mit Sucht gemeinsam haben ☞ Du möchtest mehr über Anne erfahren? Auf ihren Plattformen klärt sie ausführlich über Narzissmus auf – schau doch mal auf ihrem [Instagram Account](https://www.instagram.com/anne_johne_official/), bei [Youtube](https://youtube.com/@annejohne11?si=eP6szshsVgUY8s8R) oder [TikTok](https://www.tiktok.com/@anne.johne?_t=ZN-8vFdB3wefPa&_r=1) vorbei! ☞ Passend zum Thema findest du in unserer [7Mind App](https://www.7mind.de/preise?utm_medium=cm&utm_source=podcast&utm_campaign=DACH_web_B2C___25-05-podcast&utm_content=podcast-dr-kati-ernst&code=) zwei Wissenseinheiten zu den Themen: „Hinter dem Spiegel – Narzissmus verstehen“ und „Narzissmus in Beziehungen – Muster verstehen, Wege finden“. ☞ Lies in unserem 7Mind Magazin mehr zum [Umgang mit Narzist:innen](https://www.7mind.de/magazin/umgang-mit-narzissten?utm_medium=cm&utm_source=podcast&utm_campaign=DACH_web_B2C___25-06-podcast&utm_content=podcast&code=) oder finde praktische Tipps, wie du [narzisstischen Beziehungsmuster erkennen](https://www.7mind.de/magazin/beziehung-mit-narzissten?utm_medium=cm&utm_source=podcast&utm_campaign=DACH_web_B2C___25-06-podcast&utm_content=podcast&code=) kannst! ✎ Für Koope­ra­ti­ons­an­fra­gen und Infor­ma­tio­nen rund um den Pod­cast schreib ein­fach eine Mail direkt an podcast@7mind.de. ✎ Teile deine Erfahrungen und diskutiere mit anderen 7Mindern in unserer Community zum Podcast: https://www.facebook.com/groups/305387979939302. Hinweis: Diese Folge wurde am 15.06.2025 veröffentlicht.

In this special bonus episode recorded at the close of SBC Summit Malta 2025, join our host, Ted Orme-Claye, who led the Affiliation and Marketing Stage, and Ted Menmuir, the moderator of the AI, Innovation, and Customer Realities track, as they share exclusive insights straight from the operational heart of the iGaming world. Together, they unpack the biggest trends, pressures, and predictions shaping the global betting and iGaming industry, offering listeners an insider's perspective on what's coming next for operators, affiliates, and suppliers navigating this rapidly evolving sector.One of the summit's most talked-about themes—the "new tax dawn"—signals a game-changing economic shift for B2C operators in regulated markets. With tax burdens now exceeding 50% in key regions like France, the Netherlands, Germany, and the UK, operators are feeling the squeeze more than ever. Germany's severe taxation and game restrictions have pushed channelisation to the black market beyond 55%, prompting many to write off the country as a viable market altogether. Alongside the tax pressure, operators must now contend with fragmented advertising bans and tightening regulations across Europe, making 2025 a year of strategic cost-saving, operational pivoting, and regulatory navigation.Despite these challenges, the future holds promise. Optimism surrounds Finland's upcoming regulated market launch in 2027, with stakeholders preparing early to avoid the missteps seen in markets like the Netherlands. Italy shows renewed energy too, albeit now catering mostly to top-tier operators due to its £7 million licensing cost. The rise of AI remains another pivotal opportunity—and risk—with summit discussions exploring its potential to transform customer service, content creation, and competitive dynamics across the industry.

Is ABM for B2C marketing viable? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional ABM strategies built on MarOps excellence. She explains how to transform failing ABM programs into revenue generators, emphasizing the critical importance of data management before implementing new marketing technologies. Davis offers practical solutions for the "marketing data dumpster fire" that plagues B2B marketers trying to connect marketing activities to sales pipeline.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is ABM for B2C marketing viable? Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in designing non-conventional ABM strategies built on MarOps excellence. She explains how to transform failing ABM programs into revenue generators, emphasizing the critical importance of data management before implementing new marketing technologies. Davis offers practical solutions for the "marketing data dumpster fire" that plagues B2B marketers trying to connect marketing activities to sales pipeline.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Invité : Alexandre Belkovski, Growth Manager - Oris Materials IntelligenceDans cet épisode du podcast "Marketing B2B," j'échange avec Alexandre Belkowski, Growth Manager chez Oris Materials Intelligence, sur son parcours dans une startup dédiée aux infrastructures environnementales. Il explique son intégration dans une équipe marketing innovante, les défis de la stratégie B2B et l'importance de l'intelligence artificielle pour le ciblage. Alexandre partage aussi ses expériences passées en B2C par rapport à ses défis actuels, offrant des insights précieux sur le marketing dans ce secteur en évolution.Au menu de cette conversation entre Alexandre et Mony :0:12 Introduction 1:30 Présentation d'Alexandre Belkowski4:38 Le Rôle de Growth Manager6:35 Positionnement de l'Entreprise9:18 Go-to-Market et Stratégie Marketing12:34 Canaux de Communication17:32 Constitution de la Liste Ciblée19:58 Utilisation des Outils IA23:04 Stratégie de Contenu et d'Influence30:17 Webinaires et Engagement33:40 Différences entre B2C et B2B37:56 Défis du Marketing B2B41:57 Conclusion et ContactsRéférences :LinkedIn d'Alexandre:https://www.linkedin.com/in/abelkowski/--⚡ Connecte-toi à Mony⁠ ⁠⁠⁠⁠ici⁠⁠⁠⁠⁠.Je suis Mony Chhim et je suis freelance LinkedIn Ads pour entreprises B2B (45+ clients accélérés)

If there's one constant in business today, it's change. New partnerships, new strategies, and new risks are popping up in all areas. In this episode, we look at three major changes taking place in the B2C, B2B, and enterprise application spaces and tap our analysts for their guidance on how to manage these changes.

** Originally published on January 18, 2023 **This episode is a favorite for anyone who's ever argued about buttons vs hyperlinks, wondered if open rates still matter, or just wants to get better at email without sounding like a spam bot.Kestrel Lemen is an email powerhouse: part strategist, part storyteller, and hands down one of the most insightful voices in email marketing. Her take on what actually drives conversions, how to balance plain text with visuals, and what marketers still get wrong about newsletters is full of gold.It's one I still reference, and if email is even remotely in your job description, you'll want to give this one a listen.Want a part two with Kestrel? Leave a review, drop a DM, or just say the word.— Jane--In this episode of Women in B2B Marketing, host Jane Serra sits down with Kestrel Lemen, email marketing expert and former Senior Strategist at Seguno Software (now Senior Manager Lifecycle Marketing at Zillow!) From her start in the art world to building Bronto's London office and becoming an email force in both B2B and B2C, Kestrel's journey is as fascinating as it is full of lessons.They get into:The difference (and surprising similarities) between B2B and B2C email strategiesVisual vs. plain text emails - and when each actually performs bestWhat's still true about email above the fold (and what's totally changed)The metrics you should be tracking now - and which ones are just vanitySpam triggers, button design, and real talk on segmentationHow privacy laws like GDPR and Apple MPP are reshaping email as we know itWhy your “free Yeti cooler” giveaway is probably not the moveBuilding emails that convert and don't annoyPlus: how to keep your resume “conversion-optimized” for your future selfIf email is part of your job - or just gives you heartburn - this episode is a goldmine.Key Links:Guest: Kestrel Lemen: https://www.linkedin.com/in/kestrellemen/Host: Jane Serra: https://www.linkedin.com/in/janeserra/ Community: Women of Email - https://womenofemail.org/

According to The Times, employees now face an average of nine organizational changes per year, up from two before 2020, leading to increased change fatigue. So, how can you lead a change management strategy to help reps effectively navigate these changes?Shawnna Sumaoang: Hi, and welcome to the Win-Win podcast. I’m your host, Shawnna Sumaoang. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Sobia Younus, the senior manager of sales learning and enablement at ApplyBoard. Thank you for joining us, Sobia. I’d love for you to tell us about yourself, your background, and your role. Sobia Younus: Sure. I really appreciate this opportunity. So I’m leading the sales learning and enablement team at ApplyBoard, a leading ed-tech platform that’s reshaping how international students access global education. So I lead a global sales enablement framework that focuses on performance process and people and my role. Spans everything from onboarding and ever boarding to performance improvement initiatives that firsthand impact the revenue. But to rewind a bit, my journey has never been linear, and I believe that’s been my strength. So while I’ve always been rooted in international education, my niche has always been B2B and B2C sales, and that helped me build a strong understanding of client behavior, market trends, and grow through meaningful engagements. I have been with ApplyBoard for almost six years. I initially joined the CX team, which gave me insight into the student journey and operations side of how applications are being processed. From there, I transitioned into the sales role where I gained the firsthand experience of navigating the field. Finally in 2021, I moved into sales enablement, and that’s where everything came together. It blended my passion for education, my CX foundation, and my love for sales performance into one purpose driven role. I think today I focus more on building scalable strategic enablement programs that build and drive revenue, empower people, and connect the dots between learning, growth and results. Personally, to me, and I really wanna share that, I believe that for me, enablement is where storytelling meets the strategy. That’s what make it so exciting, and what excites me the most about my work today is the blend of strategy and human behavior. Most importantly, understanding how people learn, they stay motivated, and how the right tool and messaging can turn a sales team into a high performing empowered force. That’s why I’m so excited to be here today because platforms like Highspot make a real difference. SS: Amazing. Well, we’re excited to have you here, and given your extensive experience in education management, I’d love to learn from you what are some of the unique challenges that reps in the industry face, and how can enablement help them navigate these challenges? SY: So that’s a very important subject. So one of the most unique aspects of international education industry is how deeply it influenced by external elements like immigration reforms, global mobility trends, and even geopolitical shifts. So unlike other industries where salespeople can rely on relatively stable products or markets, education is often at the mercy of forces beyond control. And as a result, salespeople in this space aren’t just selling a service. They’re actually navigating constant change, managing expectations, and often having to realign their strategy in real time. And a great example is what recently we saw last year, the government introduced caps on your international student permits and tightened eligibility for post-graduation work. Permits. So these changes had an immediate impact on student demand, also program selection and school preferences. So practically overnight, our sales rep has to understand the implications, shift focus away from programs that no longer align with student goals and reposition alternatives that still offered strong appeal to students. This is where enablement became mission critical. And an apply board. We don’t just see enablement as a static function. It is a real time strategic engine that basically supports business agility. So within days of those updates, our team not only delivered the sessions, so we created and rolled out sales plays and updated talk tracks and Highspot. We designed objection handling strategies on Highspot to help our. Salespeople reposition options with clarity and assurance. So in short, we didn’t just inform, we equipped, so that is important. Our goal was to turn uncertainty into clarity so that salespeople could keep on building trust and drive impact through their communication. And I believe that enablement also reinforces a culture of agility. So in industries like ours, change is inevitable. But when enablement is done right. It actually becomes a competitive advantage. SS: Amazing. And I know that at ApplyBoard, you actually switched off a previous enablement platform and moved to Highspot. What motivated you to reevaluate and change your enablement tech stack? SY: So when we initially built our enablement infrastructure at Apply board. Our primary focus was on structured learning. So naturally our, you know, tech stack leaned towards a traditional LMS. It served its objective at that time, like building, onboarding courses and track completion. But as our sales organization matured. So did the scope of our needs. So we realized that enablement couldn’t just live in siloed training modules. It had to be integrated into the daily flow of work. And our sales team needed not just learning, but relevant and up to date resources and real time support to navigate, you know, fast-paced industry changes. So in short, we needed more than an LMS. We needed a true enablement platform that could function as a CMS, a single source of truth, and I would love to call Highspot a strategic one-stop shop. So that’s what motivated our ship to Highspot. We wanted a one-stop solution where onboarding and ever boarding training and sales plays and competitive insights all could live together. A platform that doesn’t just share knowledge, but it gives. To our salespeople when they need it in a way that fits how they work. So it was a mindset shift from how do we train people to how we enable performance? And Highspot gave us the ash to just do that. SS: Change management is absolutely crucial, especially during major product or policy updates. What are some of the common pitfalls that organizations can face during change and how can they avoid them? SY: It’s a very crucial issue, and it is often underestimated and not because organizations don’t recognize its importance, but because they assume communication alone is enough. One of the most typical pitfalls is treating change as an announcement rather than a proper process. So when major product updates or you know, changes happen, especially in the industry like international education where external shifts can be sudden and high stake, simply informing teams isn’t enough. You need to enable them. So, and other pitfall that I wanna mention over here is failing to connect the why behind the change. So, if sales reps or CX teams don’t understand how an update or change a product shift ties back to their goals or the client’s goals. It usually creates resistance. Or worse disengagement. So change without clarity leads to confusion. And I always believe that change without a proper plan leads to chaos. So one more typical misstep that I wanna mention over here is not planning for reinforcement. So even when the rollout goes smoothly, but without a continuous enablement, like quick one pages or talk tracks, or life scenarios and sales place, trust me, all behavior will return. People default to what they know when things get tough, you know? But at ApplyBoard, we’ve learned this through the hard way, that effective change management start with empathy and end spend with enablement. So we ensure teams understand the work, the why, and how of every change, and we don’t stop at emails. We provide field ready tools, align managers as change champions, and use platforms like Highspot to make resources easily accessible and track the engagement, which is very important. So we all know that change is inevitable, but chaos is optional and you can do wonders if you treat enablement as a bridge between strategy and execution. SS: In your opinion, what is the strategic advantage of an enablement platform when navigating change? SY: So, in my opinion, the strategic advantage of an enablement platform during especially the time of change, is simple. It turns information into action at scale and in real time. So change, especially in the fast moving industries like international education. Often creates a gap between what the business knows and what the field needs. So product evolves, policies, they change and market fluctuates. But if your sales teams can’t access the right information at the right moment, trust me, execution suffers. So this is where an enablement platform becomes mission critical. It just centralizes the word, the why and how of change into one cohesive experience. So instead of scattered emails, you know, outdated decks or reactive training sessions, you get a single source of truth, which is updated, which is searchable, relevant, and embedded in the daily workflow. I’m so glad to say that at Highspot has given us the ability to roll out updates with precision and speed, and when major changes hit, you know, like the recent PGWP reforms, we can respond with focus sales plays, updated talk tracks, training modules, and enablement briefs in one place. We are not just informing the salespeople, we are empowering them to act immediately with clarity, with the right message. So that’s the advantage of a strong enablement platform like Highspot, that it turns change into action. It aligns teams to keep a clear narrative, gives clear visibility into what’s working, also helping you execute with assurance and stay ahead. SS: And I know Plays have been a key lever in helping your reps navigate change, such as, you know, with a recent government policy update that impacted your go-to-market strategy, how did you leverage plays to support this initiative and, and ensure global team alignment? SY: So to be very honest, Sales Plays have become one of our most powerful tools for driving clarity during moments of change. A great example, as you said, and I mentioned earlier as well, the IRCC updates last year, that significantly impacted which programs and institutions were feasible for students creating a sudden shift in our go-to market approach as well. So we knew that without quick and organized actions, this could lead to inconsistent messaging, confusion in the field and you know, lost trust with our clients as well. So we leaned heavily on sales plays and Highspot to bring structure to the chaos. So first we worked cross-functionally with the product team CX and the market expert to streamline these changes into actionable insights. So we took it this way, so we help them understand what it meant. What was changing and how it impacted our clients and the students. Then we created some tailored sales place that included updated talk tracks to help salespeople position alternatives with with clarity and empathy and segmented school lists like highlighted eligible and ineligible programs, suggested outreach. Templates and objection handling approach. Also, we did some live enablement sessions to walk them through our strategy and create some space for q and a as well. But most importantly, next steps for the salespeople. And because the sales play lived in Highspot, we could monitor. The engagement, the usage, and the adoption globally. So this gave us clear visibility into where reinforcement was needed and allowed the regional leaders to support their teams more effectively. And honestly, in moments like these sales plays are a vehicle for alignment, clarity, and assurance. They help us go from reactive to proactive insurance. Our teams aren’t just informed, but they’re ready. SS: That’s impressive. And you also implemented a Learning Tuesday initiative to drive engagement, which has helped you achieve a remarkable 91% recurring usage in Highspot. Could you share more about this practice and, and how you’re driving adoption of the platform amongst your reps? SY: So one of the most important lessons that I have learned in my enablement journey is this. If you want to build a culture of learning, don’t push your salespeople, walk in their shoes. So understand their reality, their pressures, and how they spend their day and apply aboard are salespeople are constantly engaging with clients, pitching multiple destinations, helping clients navigate multiple schools and programs. So for them to be effective, clarity is everything. And it comes from knowing your product, your destination, your message by heart. And that insight shaped our approach to drive Highspot adoption as well. So instead of just treating enablement as a checklist, we focus on making learning relevant, timely, and useful. So that’s where Learning Tuesday was born. It’s a recurring initiative, you know, to share short, impactful learning that fits easily into the flow of the week. So each Tuesday we choose a specific focus area of our sales team, whether it’s like a destination or a school or a program or any product update and build a supporting asset and a quick quiz in Highspot to provide timely, practical resource that aligned with what salespeople are actively navigating in the field. So the goal was simple. Like make learning part of their workflow, not an interruption to it, you know? And it’s very important to understand. And because we use Highspot to highlight success stories across the teams. So this approach helped us reach a 91% recurring usage rate and Highspot, because salespeople weren’t being told to learn. They chose to learn and it was because the assets and focus areas were so relevant, timely, and help them, uh, do their jobs. And I believe that and its score that enablement isn’t just about sharing information. It is about supporting people by giving them the right tools and add the right time and helping them see the difference it makes SS: Again, impressive. And as a results driven leader, what are some of the key metrics that you track to effectively drive change initiatives? SY: That’s a great point. And you know, one that really reflects how enablement has evolved as a function, especially in ApplyBoard, so early in our en enablement journey. Like many other teams, we are primarily focused on the surface level metrics, like number of views and number of assets viewed, and or how often an asset was viewed. But we quickly realized those numbers can be misleading. For instance, if two people viewed three assets a hundred times, the view count may look impressive, but it doesn’t tell you anything about who’s engaging, how many people are engaging or whether it is actually driving behavioral change. So we took a step back and asked ourselves that, what does meaningful engagement look like? What actually signals that our enablement efforts are influencing performance. So that led us to create a more focused Highspot performance, you know, engagement framework, one that actually prioritizes impact over bulk. So we started tracking. Metrics that showed the full picture of how salespeople were using and applying enablement in their work. I will share some examples, like number of unique people viewing the assets, not just the total views, monthly and weekly hours spent on Highspot, both overall and segmented by the projects. Also, the completion rates of assessments and the onboarding courses. Especially tied to the onboarding milestones and also initiatives like Learning Tuesdays. Also, engagement with the sales players and the field tools, especially during the moments of change. And when I say engagement, I mean time spent on these assets and how many people viewed the assets, and most importantly, a correlation. Between Highspot engagement and sales OKRs, like win rates or ramp-up time. So this shift actually helped us move from reactive reporting to proactive decision making. So instead of just knowing what’s being clicked or now we understand what’s actually being used. What is actually being retained and you know, what is actually impacting their performance. So it has helped us improve our, you know, Highspot approach by removing the low performing resources and focusing more on what actually helps our salespeople in the field. And I believe that an enablement metrics shouldn’t just measure activity. They should measure momentum. And when you focus on the right ones, they become a powerful lever for driving lasting change. SS: Amazing. Well, Sobia, I’m hoping you can share with me. Since implementing Highspot, what business results have you achieved and do you have any wins you can share? SY: So many. I can gladly say that. So many wins since we started using Highspot. So many wins. So we have seen some clear improvements in key sales. Performance metrics that support our business goals. While many things can influence results like market changes or team growth, but enablement has played a very important role in keeping that progress going. Like I said earlier in international education and ed tech sector, things move fast. We are always dealing with changes, immigration updates, and new information, and at the same time, we are growing quickly and bringing in people from all sorts of industries. So some with sales experience, but little international education experience and knowledge and others with the opposite. So enablement helps bridge that gap early on. This mix actually led to longer ramp up times, like longer than typically 50 to 60 days. As a new hire, they were learning about both the product and the education sector. So you know, it was taking a lot of time for them to learn all of that. But by building a structure. Role specific onboarding program within Highspot. We changed the game, our onboarding program. Now delivers destination training, platform fluency, and process enablement all in one centralized, searchable space, high sport. So as a reserve, we’ve successfully brought ramp up time just under 30 days on average. So the acceleration has had a clear impact on early client engagement and revenue readiness. Highspot just didn’t, you know, help us organize the asset. It helped us succeed. Successfully execute onboarding, scale their learning across borders, and you know, prepare salespeople to thrive in one of the most dynamic industries out there. Also, I can say this with assurance that enablement helped translate change into action, and Highspot was the strategic engine that allowed us to do that with speeds, scale and clarity. SS: Last question. If you could share one crucial lesson learned from your experience supporting teens through change, what would it be? SY: So, one very crucial and important lesson that I’ve learned is that successful change isn’t about having all the answers. It’s about creating alignment, trust, and momentum. So I’ve seen that teams respond best when they understand the why. Feel heard in the how. Can see themselves in the what’s next? So change sticks when it’s not just implemented, but truly internalized. And you know, that’s where sales enablement plays a crucial role by equipping teams with the right messaging, timely training, and actionable resources to navigate change with clarity and assurance and platform like Highspot make that happen successfully at scale. SS: Sobia, again, thank you so much for joining us. I really appreciate your insights. SY: I really appreciate that you having me here. It’s a pleasure and I truly enjoyed sharing, you know, all of the experience and learning. SS: To our audience, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

Send us a textIn this episode, Danny and Joe Wolf, Head of Paid Social at Optidge, explore how to troubleshoot struggling paid campaigns, why communication is more important than ever, and what it takes to be the kind of agency clients trust again—after they've been burned. With deep experience across paid platforms and a keen sense for client relationships, Joe and the team don't just run ads—they build partnerships that last. From tactical frameworks like Optidge's 5-Point Check to real-life stories of client rescue missions, this episode is packed with practical insight and refreshingly honest advice.An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights:Learn the Optidge 5-Point Paid Social Check and how it helps spot (and solve) campaign failure fast.Joe shares why upfront honesty with clients wins more trust than fluffy promises ever will.Hear real examples of recovering strained client relationships through transparency and strategy.Discover how UGC, offer testing, and full-funnel tracking power Optidge's high-performing Meta ads.Find out how Optidge's pod model blends expertise, mentorship, and client care into every campaign.Episode Links: 

Closers Network Episode #76Want to double your commissions in the next 90 days (or sooner)? Click here and we'll show you exactly how: https://go.1callclosers.com/bulletproof?utm_source=cnyt&utm_medium=episode76Name: The Closers Network Podcast Release Date: Jun 10, 2025Host Name: Mike Sadikian Instagram - @MikeSadikianFounder: Richard Mugica Instagram - @Richard_MugicaGuest Name: Antonio MonteiroGuest Instagram: @antoniomonteiroaiJOIN FREE - Closers Network Skool Link: https://www.skool.com/1callclosers-2391/about"The biggest challenge people face is that they can't accept the risk..." On this episode of the Closers Network Podcast, Antonio shares his story of going from a broke student to millionaire through sales. We cover his story in depth, and how to build wealth, health and wisdom within sales.Welcome to the Closers Network Podcast. Meet your hosts Richard Mugica and Mike Sadikian. Richard is the founder of 1callclosers.com the largest B2C sales agency in the US managing over 500 remote sales reps worldwide. This podcast is built to help you join the remote sales revolution... make more MONEY, have more IMPACT, and gain more FREEDOM. Enjoy.

Your customer says they're “satisfied.” So why didn't they come back? Stacy Sherman—a global keynote speaker and advisor with over 25 years of experience improving customer experience at leading B2B and B2C companies—challenges a metric many businesses still rely on: Customer Satisfaction (CSAT).  She explains how CSAT became the standard, why it made sense in the past, yet no longer reflects what creates true customer loyalty today. “Satisfied” usually means nothing went wrong—but that's not enough to earn retention, repeat purchases, or referrals. If CSAT is still guiding your strategy, this episode will show you what it's missing—and what to measure instead. Learn more at   Access our FREE Customer Experience Audit Tool: Grow as a CX Professional with our numerous Book time with Stacy through this

Welcome to CPO Stories! In this new "podcast within a podcast", I'll be speaking to executive product leaders from the UK's biggest companies as well as up-and-coming stars of the future. I'll be digging into how they approach product management within their organisations, how they approached the leap into executive product leadership and trying to get some deep insights into how they view product management practices and culture. If you're a CPO and would like to come on, drop me a line! Or, forward this episode to your CPO and tell them you want them to come on

Dots Oyebolu chats with Larry Kim, Founder and CEO of Customers.ai.Larry shares his groundbreaking approach to go-to-market strategies in the B2C space, challenging the dominance of ad-heavy models and introducing a scalable, intent-driven framework for outbound email marketing. From the evolution of PPC to hyper-personalized campaigns powered by AI, this conversation explores how marketers can rethink engagement, improve deliverability and expand their reach without sacrificing relevance or compliance.Key Takeaways:(02:11) Customers.ai identifies website visitors using AI for outbound marketing.(03:53) The future of marketing is hyper-personalized and AI-driven, with individualized video sales letters and content.(07:39) B2C companies are now facing ROI challenges in digital ads due to skyrocketing CPMs.(09:02) Intent-driven email marketing can provide higher quality leads for B2C businesses at a fraction of ad costs.(16:17) “Intent-driven outbounding” is a new category blending the best of inbound and outbound strategies.(18:41) Three strategic pillars are dynamic list generation, deliverability tools and email list hygiene.(33:18) AI-powered creative customization tailors messages to user behavior, identity and journey.(40:17) Customers.ai restores first-party data pipelines, overcoming modern browser and privacy restrictions.(46:11) CAN-SPAM monitors compliance in the US but strategic discomfort boosts innovation.Resources Mentioned:Larry Kimhttps://www.linkedin.com/in/larrykim/Customers.ai | LinkedInhttps://www.linkedin.com/company/customersai/Customers.ai | Websitehttps://customers.aiInsightful Links:https://customers.ai/bloghttps://userlist.com/blog/b2c-saas-email-marketing/https://www.business2community.com/brandviews/marketo/leverage-social-intent-data-email-marketing-01818638https://martech.org/4-qualities-of-an-intent-driven-marketing-automation-email-program/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

What if you could double your conversions just by asking smarter questions?This week on SaaS Fuel, Jeff Mains sits down with Chris Dayley, founder of Smart CRO and neuro-marketing expert, to dig deep into how psychology-based testing drives better conversions. Chris shares why most A/B tests fail, the real reason copycat tactics don't work, and how you can optimize for outcomes—not just aesthetics.You'll learn how to run smarter experiments, structure content for maximum impact, and why removing content can outperform adding more. Whether you're early-stage or scaling fast, this episode is packed with practical insights that will help you convert more, guess less, and scale smarter.Key Takeaways00:00 – Early-stage testing: Why slow tests are still valuable02:03 – Why CRO is NOT about copy-paste tactics02:32 – Aim for 10%+ test impact, not 1% tweaks03:03 – AI in CRO: Use it, but don't rely on it04:10 – Meet Chris Dayley: Neuro-marketer & CRO expert05:01 – What is neuro-marketing?08:43 – The #1 CRO mistake: Building from assumptions10:52 – Gut vs data: Why founders miss the mark14:03 – Copycat optimization is a losing game17:00 – B2B vs B2C behavioral differences21:14 – Testing with low traffic? Here's what to do24:45 – Content hierarchy and CRO: What to keep, what to kill30:55 – What makes a good test? Hint: not button colors36:03 – CRO templates, myths, and shortcuts to avoid44:45 – AI personalization, chatbots, and evolving expectations51:07 – Why 1% gains don't mean much for small companies53:04 – Remove friction. Make conversion easier.Tweetable Quotes“If you only test fast, you're testing wrong. Great data takes time.” — Chris Dayley“The best CRO isn't about flashy buttons. It's about how people think.” — Chris Dayley“You're not Amazon. Stop copying their CRO strategy.” — Jeff Mains“Conversion starts with one question: What do they really want right now?” — Chris Dayley“A pretty site doesn't pay the bills. One that converts does.” — Jeff Mains“Your gut is not a marketing strategy. Data is.” — Chris DayleySaaS Leadership LessonsDon't rush testing—data over speed. Even if your traffic is low, long-running A/B tests are better than guesswork.Copying competitors is a trap. Their site may be under test, built on assumptions, or not even working for them.Design doesn't convert—psychology does. CRO should be rooted in how people think, not how sites look.Small businesses shouldn't chase 1% lifts. Focus on big wins (10%+) that actually move the needle.Remove content to boost performance. Simpler, faster sites often outperform flashy designs.Content hierarchy matters. Prioritize what users care about most—and test your assumptions ruthlessly.Guest ResourcesEmail - chris@smart-cro.comWebsite - http://www.smart-cro.com/LinkedIn - https://www.linkedin.com/in/chrisdayley/Episode SponsorSmall Fish, Big Pond –

Garrett Nann is a results-driven digital marketing expert and entrepreneur specializing in paid advertising, SEO, and data-driven growth strategies. As the Co-founder of POP Advertising Partners, he manages over $1 million per month in Google Ads and spearheads national SEO campaigns for e-commerce and B2C brands, helping businesses maximize their online presence and customer acquisition.Garrett's journey in marketing began with selling ads on pizza boxes, a creative and grassroots approach that laid the foundation for his expertise in high-impact advertising. His latest innovation, the Smart Data Pixel, is transforming the way businesses capture and monetize website traffic. This cutting-edge technology allows companies to identify anonymous site visitors, turning lost opportunities into revenue-generating leads.With a passion for leveraging data to drive growth, Garrett continues to push the boundaries of digital marketing, helping brands scale effectively in an increasingly competitive landscape.Connect with Garrett here:https://www.linkedin.com/in/garrettnann/https://www.facebook.com/popadpartnershttps://www.instagram.com/garrettnann/smartdatapixel.comDon't forget to register for my FREE LinkedIn 101 Workshop on June 9th from 12 - 1:30 pm EST here:https://networkacademy.kartra.com/page/LinkedIn101

Este episodio de Punto Biz, continúa con el análisis de la tercera edición de la Encuesta de Prácticas de Marketing (realizada a más de 120 profesionales), enfocándonos en las herramientas y estrategias que utilizan los marketeros, y el creciente impacto de la Inteligencia Artificial (IA) en su trabajo. Por ello, enumero el Top 10 de las Herramientas/Estrategias de marketing más utilizadas:1. Publicidad en Plataformas Sociales (77%): Principalmente en empresas B2C.2. Contenido en Medios Sociales (73%): A pesar de ser el segundo obstáculo más mencionado (complejidad de generación de contenido), su uso es muy extendido y sigue creciendo.3. Website de la Empresa (50%): Carlos Jiménez celebra que las empresas sigan manteniendo su propiedad digital como un centro de estrategia, con predominio en B2B y énfasis en SEO.4. Email Marketing (44%): Mayor uso en B2B y en crecimiento.5. Patrocinio y Organización de Eventos (40%): La primera estrategia no digital mencionada, enfocada en experiencias físicas con clientes.Los puestos del 6 al 10 lo ocupan: Banners (publicidad digital no social), Relaciones Públicas, Marketing de Influencers (con recomposición hacia micro-influencers, predominio B2C), Inteligencia Artificial (27%) -por primera vez en el top 10 y creciendo- y la Publicidad en Radio (medio tradicional que se mantiene).Además de conocer estas herramientas, en este episodio conversamos acerca de la efectividad de las mismas y la disrupción tecnológica, que ha llevado a un marketing inteligente que va más allá de lo técnico, lo que implica para las empresas desarrollar capacidades analíticas y estratégicas de forma tal que el uso de la IA y otras herramientas potencien la propuesta de valor del negocio, beneficien a los clientes y aporten a la sociedad. El mensaje al final es diseñar estrategias a medida, basadas en datos y no caer en la tentación de soluciones genéricas. ¡Escucha el episodio completo y conoce más acerca de este tema!Este episodio de PuntoBiz es posible gracias a...Gimar Distribution: https://gimardistribution.com/Zoom: ⁠https://zoom.red/⁠Daycohost: https://daycohost.com/Instituto de Estudios Superiores de Administración (IESA): https://www.iesa.edu.ve/Consecomercio: https://www.consecomercio.org/Si quieres conocer más acerca de este tema, te invito a leer mi artículo en https://carlosjimenez.net/RECURSOS:Suscríbete a mi boletín: ⁠https://www.carlosjimenez.net/registroDescarga mis ebooks: ⁠https://carlosjimenez.net/ebooks/⁠Website: ⁠http://www.carlosjimenez.net/⁠ Punto Biz es un podcast producido por Carlos Jimenez, experto en identificar tendencias del mercado y diseñar estrategias de negocios para aprovechar las oportunidades que se derivan de los cambios en el comportamiento de los consumidores en América Latina. En este podcast se habla de tendencias, marketing y estrategias de negocios.Suscríbete a Carlos Jimenez Punto Biz en las principales plataformas¿Te gusto mi podcast? Califícame y agrega tu comentario.

Tearsheet is excited to launch 4dFI Capital Partners, an exclusive group of out-of-the-box builders and investors building a community to invest in the next wave of fintech startups around the world. If you are an accredited investor and want to learn more, sign up here Across Latin America, we're witnessing a massive shift as regions traditionally dominated by cash transactions begin embracing digital financial tools. This transition represents more than just technological adoption—it's creating new economic opportunities, enhancing financial inclusion, and building resilience against growing cybersecurity threats. The numbers tell a compelling story: a $448.4 billion digital payment opportunity exists across Latin America, the Caribbean, and the U.S. With nearly 12 million small retailers processing $362 billion in B2C sales — 43% still in cash —a nd 90% of B2B transactions between small retailers and suppliers handled through traditional methods, we're looking at a financial transformation that's just beginning. Today, I'm joined by someone at the forefront of this transition. Walter Pimenta serves as Executive Vice President of Commercial and New Payment Flows for Mastercard Latin America, where he's leading initiatives to expand SME acceptance solutions, scale enablement through strategic partnerships, and strengthen cross-border payment capabilities. Walter's team is also tackling another critical trend: the growing cybersecurity challenges facing SMEs, with recent research showing 46% of small businesses have experienced cyber-attacks, resulting in bankruptcy for nearly 1 in 5 affected companies.

A CMO Confidential Interview with Teresa Barreira, EVP & Global CMO and CCO of Publicis Sapient, formerly the CMO of Deloitte Consulting. Teresa discusses the evolution of the role in an age of uncertainty, how the "Business of Marketing" has been replaced by "The Business of the Company," and her belief that B2B and B2C Marketing are converging. Key topics include: why she believes the role is evolving to a "Chief Value Officer" tasked with being a "growth architect;" the differing types of transformation; and why having both a positive attitude and an opinion are more important than ever. Tune in to hear the parallels between Darwin's finches, butterflies, and CMO's.Teresa shares her insights on how the “business of marketing” has been replaced by the “business of the company,” why the traditional CMO is evolving into a “Chief Value Officer,” and how B2B and B2C marketing are rapidly converging. She also covers the types of transformation companies are pursuing, the skills needed to thrive in a world dominated by AI, and why attitude, curiosity, and having a strong point of view are more important than ever.You won't want to miss Teresa's analogies about Darwin's finches, butterflies, and the modern CMO, or her predictions for the future of marketing leadership.

Closers Network Episode #75Want to double your commissions in the next 90 days (or sooner)? Click here and we'll show you exactly how: https://go.1callclosers.com/bulletproof?utm_source=cnpod&utm_medium=episode75Name: The Closers Network PodcastRelease Date: Jun 3, 2025Host Name: Mike Sadikian Instagram - @MikeSadikianFounder: Richard Mugica Instagram - @Richard_MugicaGuest Name: Leo GallardoGuest Instagram: @cowboy_closerJOIN FREE - Closers Network Skool Link: https://www.skool.com/1callclosers-2391/about"See something, get clear on it, then just lose yourself in action..." On this episode of the Closers Network Podcast, Leo shares how he got started in high ticket sales after a 24 year sales career, and how he now closes deals whilst travelling the country. We discuss the high ticket sales industry, sales mindset, the remote lifestyle and more.Welcome to the Closers Network Podcast. Meet your hosts Richard Mugica and Mike Sadikian. Richard is the founder of 1callclosers.com the largest B2C sales agency in the US managing over 500 remote sales reps worldwide. This podcast is built to help you join the remote sales revolution... make more MONEY, have more IMPACT, and gain more FREEDOM. Enjoy.

#434 What if your favorite form of procrastination could be the key to your next million-dollar business? That's exactly what happened to Jacques Hopkins, an electrical engineer who turned his frustration with traditional piano lessons — and his love for a better, simpler way to play — into Piano in 21 Days, an online course that has generated millions in revenue. In this episode hosted by Kirsten Tyrrel, Jacques shares how he went from building circuits to building a thriving course business in a non-money-making niche. You'll learn how he found his unique value proposition, why you don't need to be the top expert to start teaching, and his three-phase method for creating not just a course — but a full-fledged course business. We also explore how to overcome imposter syndrome, build an audience the smart way, and design a business that supports the lifestyle you want! What we discuss with Jacques: + Turning hobbies into businesses + Unique value proposition importance + Teaching without being an expert + Online course validation strategies + B2B vs. B2C course models + Building a course business + Avoiding the learning loop trap + Audience-first content strategy + Why focus beats many offers + Creating systems for freedom Thank you, Jacques! Check out Piano in 21 Days at Pianoin21Days.com⁠. Check out The Online Course Guy at TheOnlineCourseGuy.com. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. EXCLUSIVE NordVPN Deal ➼ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/millionaire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

How do B2B marketers build genuine trust across the customer journey? Joel Harrison, Founder of B2B Marketing, shares how leading brands are using thought leadership, influencer partnerships, and creative audio to stand out. From award-winning campaigns to vibrant professional communities like Propolis, Joel offers insights that challenge traditional B2B norms. Tune in for a conversation that redefines what it means to connect in the B2B space! Full Episode Details  Joel joins hosts Zontee Hou and Jason Keath on this episode of Social Pros to explore how B2B marketers can embrace creativity, take smart risks, and reclaim the power of brand. He explains why the industry is shifting toward long-term brand building and trust as key drivers of growth. Joel also shares why bravery is now one of the most valuable qualities for B2B marketers, and how storytelling and strategic thinking are making a strong comeback. Joel, Zontee and Jason also dive into the growing role of influencers in B2B, the power and resonance of audio content to build emotional connections, and how the best campaigns often come from clear-minded boldness. Joel also reveals how the most effective marketers today are balancing performance with purpose—and even weighs in on which B2C tactics don't translate to B2B. In This Episode: 1:48 -  The anti-corporate creativity trend 2:26 -  Favorite examples of  creative anti-corporate campaigns  3:51 - Is there a clear line of going too far with this kind of work? 6:25 - How brands can do better at standing out creatively 8:09 -  How  organizations can wade into this influencer space by building trust and to coming off authentically 10:08 -  How to successfully cultivate thought leadership internally  13:27 -  Thought leadership as part of full funnel marketing 15:33 -  Why engagement and conversion respond so well to creative content 16:07 - Tactics to get creative campaigns approved by CFOs, CMOs 18:20 - Upcoming trends in the awards submissions space 19:37 - What B2B can learn from B2C 21:30 - Challenges with trust that B2B organizations face 23:20 - The successful use of creative audio in the B2B space 27:36 - Joel's advice for aspiring social pros Resources: Connect with Joel on LinkedIn Visit the B2B Marketing website   Visit SocialPros.com for more insights from your favorite social media marketers.

Host Benjamin Shapiro and guest Matthew McGrory, Co-founder and CEO of Arwen AI, debate a fundamental marketing dilemma: should brands prioritize customer engagement metrics or brand visibility KPIs on social media? Matthew champions engagement as the core purpose of social platforms, especially for B2B startups operating on tight budgets. Benjamin offers a nuanced take, noting that brand visibility is essential for early-stage companies seeking awareness before engagement can follow. Their conversation explores how factors like company size, growth stage, and B2B vs. B2C models influence strategy, while also touching on creative, low-cost visibility tactics—like branded sun hats at Cannes Lions—that can boost presence without breaking the bank.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.