Podcasts about b2c

In this episode, we are joined by Zakhar Azatian, a bootstrapped technical solo founder based in San Francisco and the creator of BeHard, a gamified accountability app built around lifestyle challenges.He's a two-time founder with one successful exit and has grown B2C mobile products to over 1 million users, without a big team or massive funding.In this session, Zakhar breaks down how he generates and tests hundreds of ad creatives per month, the gamification mechanics that dramatically increased retention and referrals, and how he treats App Store search like a technical optimization problem, not just marketing.If you're building a consumer app and want practical growth tactics, this episode is packed with real execution frameworks.You will discover:✅ How to generate and test hundreds of ad creatives per month with a tiny team✅ How to treat App Store search like a code optimization problem✅ Paid growth insights from Meta, TikTok & influencer marketing Learn More:Explore Be Hard

Sometimes the best career opportunities come from the most unexpected places. For Shiri Silkin, that meant an arranged date that didn't work out, but led to her first SEO job without a single interview.In this episode, Danny sits down with Shiri, an ODEO Academy alum who went from teaching music and working in primary schools to becoming an SEO strategist. She shares what it's really like to learn digital marketing from scratch: the moment everything finally clicked, why she's already referred eight people to ODEO Academy, and the advice she'd give anyone considering a similar path. If you're exploring digital marketing for the first time or curious what these journeys actually look like, this conversation is worth your time.Episode Highlights: Shiri shares her story, which is grounded, specific, and unexpectedly funny, featuring a first SEO job that arrived through an arranged date and a prospective mother-in-law-to-be who instead became her boss in her first SEO gig. She shares why digital marketing appealed to someone from a teaching and music background: versatility, remote flexibility, and constant learning opportunitiesShiri explains that at first, ODEO Academy uncovered the reality of the learning curve: feeling overwhelmed at the start, then experiencing the "lightbulb moment" when foundational concepts suddenly clickShe provides insight to what an entry-level SEO role actually looks like day-to-day: competitor research, content optimization, keyword analysis, and gradual strategic ownershipShiri reveals that she's recommended eight people to ODEO Academy since completing the program as she attributes the course to her foundational understanding of SEO and digital marketing, and the reason for her newfound confidence in her new career path.Episode Links: Learn more about Odeo Academy: https://odeoacademy.com/  The Spring cohort of ODEO Academy's Digital Fundamentals Career Course launches April 26, 2026. Enroll today!Read through other ODEO Academy stories here.Send a textFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Rodolfo "Fico" Dañino revela cómo Crehana pasó de ser una startup de cursos a un software integral para empresas y el camino para levantar $70M.En este episodio aprenderás:- La evolución estratégica de B2C a B2B SaaS en el mercado latino.- Por qué obsesionarte con el reporting y la data es clave para levantar Serie A.- Cómo manejar el rechazo de fondos Tier-1 y usar el feedback para crecer.- La estrategia de M&A: Cómo comprar otras startups para acelerar el crecimiento.- Por qué los follow-ups mensuales son tu mejor herramienta de fundraising.Frase clave:"Tienen que seguir mandándoles follow-ups mínimo mensuales de cómo va la empresa, así les digan que no." - Rodolfo DañinoCapítulos:00:00 - Los inicios de Crehana y el paso por Wayra06:03 - El primer gran error: Cómo NO ponerle nombre a tu startup13:20 - El salto a la Serie A: Convencer a fondos globales desde Perú27:27 - El pivote a B2B: De cursos online a software de talento41:53 - M&A: Cómo comprar otras startups para crecer en la región51:32 - Growth at all costs vs Rentabilidad: Lecciones de la Serie B57:59 - Consejos para founders que levantan capital hoyInvitado:Rodolfo Dañino - Co-fundador de CrehanaLinkedIn: https://www.linkedin.com/in/rodolfodanino/Sígueme para más sobre innovación y startups:LinkedIn: linkedin.com/in/jaimersb/Instagram: https://www.instagram.com/jaimersbWeb: https://www.jaimesotomayor.comEpisodio en YouTube: https://youtu.be/cjTmjy0XTWQ #Crehana #RodolfoDañino #StartupsLatAm #SeriesB #B2BSaaS #InnovacionSinBarreras #Fundraising

Jessica Jensen, CMO of LinkedIn, joins us for a high-energy conversation on careers, personal branding, and the future of B2B marketing.We dive into the latest job market data (it might surprise you), the skills employers are actively looking for, and how to grow your personal profile on LinkedIn (which could include posting with flamingo glasses). We also unpack the LinkedIn algorithm, handling negative comments, new features creators and brands should be using, and why B2B marketing absolutely doesn't have to be boring.Sign up to our live event, The Calling, on April 21st here:https://event.uncensoredcmo.com/events/uncensoredcmo/2044861Subscribe to our newsletter, The One Thing:https://newsletter.uncensoredcmo.com/Listen to our new podcast, Uncensored Renegades:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimestamps00:00 - Intro01:04 - Jessica Jensen's backstory02:02 - The benefits of being a marketer from a non-marketing background02:42 - The difference between B2B and B2C according to LinkedIn03:38 - How to build high-performing teams06:32 - The data on the job market according to LinkedIn10:02 - What skills are employers looking for?12:04 - How do you build a personal brand on LinkedIn (when working for another company)18:25 - 3 tips for building your personal brand on LinkedIn20:04 - What is going on with the LinkedIn algorithm?21:35 - How to make the most of an ever changing algorithm23:16 - Does LinkedIn suppress posts based on gender?26:14 - How to deal with negative comments on LinkedIn28:00 - What new LinkedIn features should people be using?30:48 - What features can brands use to make the most of LinkedIn32:19 - B2B does not have to be boring35:02 - LinkedIn's billboards poking fun at AI36:21 - How are LinkedIn marketing LinkedIn?41:12 - How are LinkedIn helping younger people get into work43:28 - Addressing the Open to Work badge stigma44:17 - Advice to creators on LinkedIn

For the past six years, we've done our best to avoid talking politics on this podcast. By focusing on the business realities owners confront every day, we've tried to create a space where people with very different perspectives—from different industries and different parts of the country—can still learn from one another. That's something we take seriously. But we also live in the real world. And lately, the real world has been making that separation harder.On this episode, Paul Downs, Kate Morgan, and Liz Picarazzi talk about those moments when business and personal beliefs collide—and when staying silent may not feel like an option. They've each faced uncomfortable questions: What do you do when an employee says something you find objectionable? Are there customers you simply won't work with? How do you stay true to your values without putting your company at risk? There are no easy answers here. And not everyone will agree on where the line should be drawn. But as always, there's real value in seeing how other owners handle tricky situations.

Savner du 2016? Det har mange spurt seg den siste tiden, og vi starter episoden med å tenke oss tilbake til hvor bærekraften stod i 2016. Det var en periode av nyforelsket optimisme for bærekraftsfolk, etter SDGene var lansert og bærekraftig business hadde vind i seilene. På samme tid hadde dagens gjest en spennende jobb, for som 22-åring ble hun bærekraftsansvarlig i ungdoms-OL på Lillehammer. Siden den gang har Åshild Aarø reist til Bergen, arbeidet med bærekraft i Startuplab og nylig startet selskapet Pando Partners, sammen med Marie Moi Lundstad. De arbeider med å skalere og internasjonalisere grønne løsninger og vi snakker med Åshild om dette arbeidet. En taxisjåfør på Lillehammer fremsnakker gjenbruk, Lars Jacob tenker tilbake på småbarnsliv, Sveinung lurer på hva slags 62-åring han vil bli og vi flyr frem og tilbake i tidsmaskin. Lars Jacob drar en oneliner om hipstere og Åshild snakker om viktigheten av å kunne vurdere om et selskap virkelig er grønt, selv når det kanskje er mer "backroom" enn front stage. Vi snakker om EU og industrialisering, B2B og B2C og plusser og minuser ved Coca Cola. Hosted on Acast. See acast.com/privacy for more information.

We cut through AI hype to show what actually scales: disciplined ops, brand-led content, and a practical framework for awareness, nurturing, and trust. Eric Huberman shares Hawk Media's scaling lessons, where AI helps, where it hurts, and how to build a moat in a noisy market.• LLM shifts to persona-first, Q&A-led visibility• AI as acceleration, not strategy replacement• Hiring and tooling only with clear business cases• Lean tech stack choices that reduce complexity• Brand as the moat in a copycat software world• Branded entertainment and YouTube as growth engines• Limits of synthetic audiences and AI-looking creative• Deepfakes, eroding trust, and authentic messaging• The Hawk Method: awareness, nurturing, trust• Channels that scale for B2B and B2C performance—----------Guest Contact Information: Website: erikhuberman.comInstagram: instagram.com/erikhubermanLinkedIn: linkedin.com/in/erikhubermanYouTube: youtube.comMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

In this episode, we sit down with Philip Ferger, the newly appointed Managing Director of Fairnamic — the company behind Eurobike — just four weeks into his role. Philip brings over 20 years of experience at Messe Frankfurt, co-owner of FairNamic, and joins at a critical moment for the cycling industry's most important trade show. The conversation covers what's actually changing at Eurobike and why: a more budget-accessible format for 2026, a new industry advisory board, and a broader strategic repositioning aimed at 2027. Philip also addresses the hard questions head-on — the B2B vs. B2C debate, whether Eurobike has drifted too far from its cycling roots, and what it takes to keep a trade show relevant when the industry is under pressure.If you're wondering what's next for Eurobike, this episode is essential listening.Read the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

J'ai géré plus d'1M€ de budget Google Ads ces 12 derniers mois. Chaque semaine, je discute avec des boîtes en croissance sur mon podcast. J'ai accompagné +60 entreprises à craquer le canal Google Ads.Et le constat est clair : on assiste à une dégradation massive des performances. Plus de budget média dépensé. Plus de temps passé sur les Ads. Pour moins de perfs. Mais il est possible de prendre l'avantage, à condition de travailler les bon sujets. Dans cette vidéo, je vous partage les chantiers prioritaires : Les 4 phases pour structurer Google Ads sur tout le funnelLes erreurs qui font perdre le plus d'argent aux entreprises B2BPourquoi le tracking et les signaux CRM changent toutComment reprendre le contrôle sur Performance MaxLes leviers concrets pour rester rentable en 2026

Produto B2B não é vender para empresa. É vender para múltiplos decisores, com risco financeiro real, pressão por ROI e zero espaço para erro.Neste episódio do podcast, Paulo Chiodi conversa com Ricardo Kremer, CPTO da Solides, HR Tech com mais de 45 mil clientes e crescimento acelerado, sobre os bastidores de construir, escalar e liderar produto B2B no Brasil.Você vai entender por que “nunca customize seu produto” pode ser uma das decisões mais estratégicas para quem quer crescer de forma sustentável. Em vez de customização, o caminho é parametrização, identificação de padrões e foco em dor financeira real.Falamos sobre as principais diferenças entre B2B e B2C, Product-Led Growth (PLG) no contexto B2B, discovery orientado a impacto no negócio, cultura de experimentação com IA e como estruturar times de produto preparados para escalar.Se você é Product Manager, Founder, Head de Produto, Tech Lead ou atua com SaaS B2B, este episódio vai ajudar você a evitar erros clássicos que travam crescimento.LinkedIn do Ricardo: https://www.linkedin.com/in/ricardo-kremer/Principais tópicos do episódio:• Diferenças reais entre produto B2B e B2C• Por que customização destrói escalabilidade• Parametrização como estratégia de produto• ROI e redução de turnover como proposta de valor• PLG no B2B: educar antes de vender• Discovery focado em onde o cliente perde dinheiro• Como equilibrar experimentação e qualidade em ambientes críticos• Motor A vs Motor B: execução vs inovação• O perfil ideal de PM para B2B• Como fomentar cultura de testes sem comprometer clientesCapítulos:00:00 Introdução e contexto da Solides01:40 Diferenças entre B2B e B2C na prática06:40 Pressão de stakeholders e pedidos de clientes07:30 Parametrização vs customização09:50 PLG no B2B e educação de mercado13:40 Discovery focado em dor financeira17:45 Como estruturar e escalar times de produto B2B21:38 Cultura de experimentação em ambientes críticos25:40 Motor A vs Motor B e gestão de portfólio30:10 Conselhos para PMs que querem crescer no B2B33:30 EncerramentoRecados importantes:

Welcome to another episode of Build a Better Agency! This week, host Drew McLellan sits down with agency owner and behavioral science expert Nancy Harhut to unlock the hidden forces behind human decision-making—and how they impact your agency's marketing success. Drawing on her years of experience and her deep dive into the psychology of persuasion, Nancy brings a fresh perspective on why people do what they do—and how marketers can ethically harness those instincts to drive action.  In this episode, Nancy breaks down the fundamentals of behavioral science, emphasizing the powerful shortcuts our brains take when making decisions. Together, Drew and Nancy explore concepts like autonomy bias, social proof, and left-digit pricing, providing practical strategies for agencies to leverage these psychological triggers in everything from copywriting to pricing models. Whether it's using testimonials the right way, framing choices to nudge conversions, or tapping into the subtle cues that build trust, Nancy's real-world examples and research-backed tips are sure to spark new ideas.  They also tackle the big question of technology's role in the age of AI—exploring how artificial intelligence can support (but not replace) the human art of persuasion. Plus, they discuss how behavioral science applies across both B2B and B2C spaces, and offer actionable advice for getting clients on board with a more psychologically informed approach to marketing.  If you're ready to move beyond generic messaging and start connecting with your audience on a deeper, more instinctive level, this episode is a must-listen. By the end, you'll have a toolkit of proven tactics you can apply to your agency's work immediately—boosting engagement, persuasion, and results for both you and your clients. A big thank you to our podcast's presenting sponsor, White Label IQ. They're an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: Defining behavioral science and its impact on marketing   The role of decision-making shortcuts in human behavior Leveraging autonomy bias and providing choices to increase engagement Harnessing the power (and pitfalls) of social proof and testimonials Overcoming buying barriers by identifying "why-not" reasons Applying behavioral science tactics to pricing and perception Using reasoned explanations ("because") to boost compliance and sales

Steve Reynolds didn't start TripBam to disrupt the global hotel industry—he simply noticed that corporations weren't getting the discounts they negotiated, and no one was checking. After 30 years in travel technology, he saw a broken system hiding in plain sight. What began in 2013 as a consumer hotel re-shopping tool quickly revealed a much bigger enterprise opportunity. When a corporate client offered to pay a subscription fee, Steve pivoted from B2C to B2B—and never looked back. TripBam went on to serve 250 of the world's largest companies, saving clients 5–10% on existing hotel bookings and up to 30% when switching properties.  TripBam grew to $8–10M in revenue, with 50 employees across the U.S. and Europe, and operated as a Rule-of-60 SaaS business. Then COVID hit, transactions dropped 95% in two weeks, and the company had to prove its resilience before ultimately selling in 2023 to Emburse. In this episode, Steve shares why pricing for 8x ROI made sales easy, how profitability and subscription revenue protected the business during crisis, what it's like selling into private equity, and why founders should think carefully before raising multiple VC rounds. Key Takeaways Disrupt Carefully – TripBam aligned with corporate buyers while disrupting hotels and agencies. Price for Stickiness – Targeting ~8x ROI made approvals simple and customers loyal. Profit Is Protection – Strong margins helped survive a 95% revenue collapse during COVID. Avoid Over-Dilution – Limited funding preserved founder ownership at exit. Deep Expertise Wins – 30 years in travel tech created a defensible moat. Quote from Steve Reynolds, CEO and Founder of TripBam "Fortunately for me, since I didn't take additional funding, I wasn't diluted multiple times. I've met so many founders and they go through rounds A, B, C, D, E, F, and next thing you know, they end up with 5%, 10 % of the company. And it just doesn't work.  "You might actually get to a rare big exit, but it's really not going to be all that meaningful for the founders, at the end of the day. I've never kind of fallen into that trap of just getting out in front of your skis. I tend to follow the cashflow and look guys, you know, we got to make it happen on the revenue that we're generating.  "We're not going to go out and bet the farm and borrow a bunch of money and create these crazy expectations, right?  Once you start taking outside money, you get someone else starting to make those decisions for you, whether you like them or not." Links Steve Raynolds on LinkedIn TripBam (now Emburse) on LinkedIn TripBam (now Emburse) website Podcast Sponsor – Designli This podcast is sponsored by Designli, a digital product studio that helps entrepreneurs and startups turn their software ideas into reality. From strategy and design to full-scale development, Designli guides you through every step of building custom web and mobile apps. Learn more at designli.co/practical. The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com. Practical Founders CEO Peer Groups Be part of a committed and confidential group of practical founders creating valuable software companies without big VC funding.  A Practical Founders Peer Group is a committed and confidential group of founders/CEOs who want to help you succeed on your terms. Each Practical Founders Peer Group is personally curated and moderated by Greg Head.

What does it take to build a brand from nothing in nine weeks, with no assets, no brand book, and a board breathing down your neck? Penny Elmslie did exactly that as the first Marketing Director Xero hired outside of New Zealand, turning a company most Australians confused with a certain photocopier brand into one of the world's most recognised accounting software businesses. Penny shares the story behind Xero's early Australian growth: the scrappy "Hello, Xero with an X" campaign, guerrilla activations like Cloudstreet, the partner strategy that turned accountants into an army, and the event machine that scaled from 30 people in a winery to thousands globally. She also opens up about joining Affinda as CMO and why AI document processing today mirrors where the cloud was a decade ago. Guest Introduction Penny Elmslie is a CMO, Board Director, and marketing coach who spent over a decade at Xero, rising from Australia's first Marketing Director to Global Director of Brand and Community. She is currently CMO at Affinda, a Melbourne-based AI document processing company named one of Australia's fastest-growing tech companies by Deloitte. Key Topics Building Xero's brand in nine weeks: Launching a full campaign with no brand book, no assets, and a tiny budget, and why the insight was simply making people spell the name correctly.The accountant-as-channel strategy: How Xero built its go-to-market around accountants and bookkeepers, turning that partner network into the most efficient channel to market.From "Hello" to XeroCon: How brand experience evolved from small intro sessions to national roadshows and a flagship conference now running worldwide.Cloudstreet and guerrilla marketing: The pop-up activation that scaled from a city storefront into a shipping container touring Sydney, Melbourne, and Brisbane.B2C thinking in a B2B world: Why Penny approaches every B2B campaign as human-to-human, and how that philosophy shaped her work at Xero.Joining Affinda: What drew her to an AI-first scale-up and the brand-building opportunity still ahead.Reactive vs. responsive: Why responding to market opportunity beats forcing a proactive plan early in a CMO role.Content quality in an AI-flooded world: Why human expertise must stay on the levers, and why brands that commit to their ICP and tone will win. Resources & Links People Chris Ridd- Former MD, Xero Australia (2011–2016)Rod Drury- Co-founder, Xero Companies & Tools Affinda- AI document processing platform; Penny's current companyAffinda Group- Parent company of Affinda, Draftable, Pathfindr, and VesparumDraftable- Document comparison software for legal teamsXero- Cloud-based accounting software for small businessesMYOB- Accounting software competitorLeo Burnett Australia- Creative agency Penny briefed on day one at XeroSputnik Agency- Melbourne agency Penny partnered with to launch Xero's first Australian campaign Contact & Credits Host: Shahin Hoda Guest: Penny Elmslie Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

What if the biggest barrier to your AI-powered future isn't the algorithm, but the state of your data from five years ago? Agility requires more than just fast decision-making; it demands a foundational trust in the data that fuels those decisions. It's about having the right information, accessible and reliable, to pivot not just your campaigns, but your entire strategy. Today, we're going to talk about the often-overlooked foundation of marketing agility and AI innovation: the data infrastructure itself. We'll explore how the role of the CMO is shifting from a master of messaging to a master of data strategy, and what it takes to lead a marketing organization when the quality of your data directly determines the success of your most ambitious technology investments. To help me discuss this topic, I'd like to welcome, Jim Kruger, CMO at Informatica. About Jim Kruger Jim currently serves as the Executive Vice President/Chief Marketing Officer at Informatica. He has 20+ years of B2B and B2C marketing experience in the areas of cloud, SaaS, services, and hardware solutions. Jim is a results-oriented, high-integrity leader with strong business acumen and an inclusive team-building vision. His top focus as a leader is to drive accountability and make every team member feel valued for their contribution.At Informatica, he leads the global marketing organization with the charter to accelerate cloud growth, expand into new markets and industry verticals, and lead the company's brand momentum. Jim Kruger on LinkedIn: https://www.linkedin.com/in/jimkruger1/ Resources Informatica: https://www.informatica.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Most agency owners start out chasing freedom and then wake up one day realizing they've built a job they can't escape. Today's featured guest will unpack what it actually looks like to build a lifestyle-first agency that protects your time, adapts to AI, and still pays the bills without burning you out. She has run a small profitable agency for over a decade without a bloated team, nonstop chaos, or ego-driven "scale at all costs" thinking, and she breaks down how designing your agency backward from your life (not an exit slide) changes everything. Marissa Rosen is the founder of Climate Social, a 10-year-old micro-agency built around flexibility, partnerships, and human-first marketing. She's proof you don't need a bloated team, or chaos to run a sustainable, profitable agency. In this episode, we'll discuss: Deciding to build a lifestyle business Setting clear boundaries that clients learn to respect Adapting roles instead of fighting change Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. The Lifestyle Agency Lie and How to Actually Do It Right Marissa didn't start Climate Social with a master plan to sell it for a giant payday. She knew she cared about climate action, storytelling, and social media, and she wanted a business that fit her life. Ten years later, that intention has paid off in a very real way. Her agency operates as a true lifestyle agency. Marissa works from home, sets her own hours, chooses her clients, and stays deeply involved in the work she enjoys most. The agency provides stability, fulfillment, and income, without requiring her to sacrifice time with her kids or burn herself out chasing scale for scale's sake. While many agency owners seek to build an agency to sell, it's not the plan for everyone, and it's a path that usually comes with years of sacrifice. A lifestyle agency, on the other hand, is available to far more owners if they design intentionally. The key isn't size. It's clarity around what kind of life the agency is meant to support. Setting Rules So Clients Don't Run Your Life One of the biggest traps agency owners fall into is mistaking flexibility for chaos. They start an agency for freedom, then say yes to everything, and suddenly the business owns them. You can avoid this by setting clear, non-negotiable rules. For example, Marissa doesn't take meetings after 3 p.m. Eastern. That's when her kids come home, and her role shifts from founder to mom. Clients know this upfront, and they respect it. Whoever sets the rules first wins. If you don't define boundaries, your clients will do it for you. And once expectations are set early, they're much easier to maintain. From Solo Operator to Partner-Led Agency A major shift in Marissa's business came when she stopped trying to do everything herself. Early on, it was essentially a solo operation. Over time, she transitioned into a partner-based model, bringing in trusted specialists for branding, web development, PR, and other services. This shift removed a massive amount of pressure. Instead of being responsible for sales and delivery and execution, Marissa focuses on strategy, relationships, and assembling the right team for each engagement. Clients get better outcomes, and she gets her time back. This is a critical lesson for agency owners feeling stuck in the weeds. You don't need a huge team to scale intelligently, but you do need to stop being the bottleneck. Leveraging partners is often the fastest way to reclaim bandwidth without blowing up overhead. Adapting Roles Instead of Fighting Change We all know AI has dramatically changed certain services, especially in areas like video production and content creation. Tasks that once took days can now be done faster and cheaper, which has forced agencies to rethink pricing and positioning. But here's the important part: AI hasn't replaced strategy, relationships, or judgment. Clients still need someone to guide them, ask the right questions, and make sure the output actually connects with the right audience. AI is a tool, not a replacement for thinking. In some agencies, traditional media buying roles are being replaced, not eliminated by AI manager roles. Teams aren't shrinking; they're shifting. The agencies winning right now aren't asking, "How do we avoid AI?" They're asking, "How do we use AI to save time and deliver better results?" That mindset opens up new service offerings, new efficiencies, and new value for clients. Your role as an owner shifts from "doing" to directing. For Marissa, marketing is H2H — human to human. Whether it's B2B or B2C doesn't matter as much as people think. At the end of the day, buyers want to know who they're working with, what they stand for, and whether they can trust them. That's why Marissa spends so much time helping founders and executives show up authentically on social media—not just hiding behind a brand logo. AI can help with efficiency. Automation can help with scale. But relationships are still the differentiator. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

 In this episode, Katherine Turnoff talks with Dipti Kachru, CMO, Broadridge Financial Solutions, about the shift from marketing to millions in B2C to marketing to hundreds or thousands in highly targeted B2B, which requires finding senior operations and technology leaders in the right context for complex, high-consideration purchases. Guest Quote: “And what's interesting about the world of B2B is you're no longer selling to one person. You're actually selling to buying groups. And so we've got to think about the personas in the buying group in terms of are they actual decision makers? Are they users? Are they influencers? And what role are they actually playing in that sales process that we often are helping support, enable, or make faster.” Episode Breakdown: [01:34] Alchemy Unveiled From scale to precision: Dipti shares how moving from millions of consumers to hundreds of B2B buyers reshapes targeting, messaging, and channel strategy — and why context and timing matter more than reach. [18:03] From Nuggets to Campaign Gold Look past the dashboard: Dipti explains why vanity metrics can hide the real story, how psychographic insight changes campaigns, and what happens when marketers follow engagement signals instead of impressions. [23:27] Gold Rush Round What data can't replace: Dipti reflects on the limits of impressions and CTRs, the role of empathy in marketing, and why understanding the business is the modern marketer's real edge. Links & Resources: Connect with Katherine: https://www.linkedin.com/in/kathrynturnoff/  Connect with Dipti: https://www.linkedin.com/in/kachru/  Learn more about Broadband Financial Solutions: https://www.linkedin.com/company/broadridge-financial-solutions/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode is brought to you by B2B Better. Richard cut CAC by 27% by ditching billboards and investing in owned content — podcasts, videos, and customer interviews that actually moved the needle. That's exactly the kind of content engine we help B2B service businesses build. If you want a podcast that drives pipeline, not just downloads, visit b2bbetter.com. If you think B2B buying is purely rational, this episode is your wake-up call. In this episode of Pipe Dream, host Jason Bradwell sits down with Richard Dedor, Senior Client Strategist at Vericast, to unpack what a decade of B2C financial services marketing can teach B2B marketers about differentiation, storytelling, and cutting through a commoditised market. Richard's core point is clear: stop overthinking your product and start understanding the emotion behind the buying decision. Every purchase — whether it's a checking account or a six-figure SaaS contract — starts with a pain point. The businesses that win are the ones that lean into that pain and make the buyer the hero. The cheeseburger analogy says it all. McDonald's, In-N-Out, Wendy's — they're all selling the same thing but winning different customers by knowing exactly who they're for. B2B is no different. You don't need a revolutionary product. You need a sharper story built around the right ingredients for the right target market. The conversation gets tactical on CAC reduction. Richard's team cut acquisition costs by 27% by reallocating budget away from vanity spend — billboards chief among them — and investing in owned content instead. Podcasts, videos, webinar series, and customer interviews that spoke directly to real pain points. A billboard reaches everyone and no one. A customer interview that mirrors exactly what a prospect is feeling reaches the right person at the right moment. For B2B marketers dealing with long sales cycles and buying committees, hold the macro message steady and pivot the micro-messaging for each stakeholder in the room. And when compliance is standing between you and a good idea, make them your second-best friend — walk them through the concept one friction point at a time and help them get themselves to yes. People buy with emotion. Even in B2B. Especially in B2B. That's what you should be tapping into. Chapter Markers 00:00 - Introduction: Richard Dedor and a decade in B2C financial services 02:00 - The cheeseburger analogy: differentiation in commoditised markets 04:00 - Growing brand awareness by 50% and bridging it to conversion 06:00 - In-market moments and rare switching windows in financial services 08:00 - What B2B marketers should steal from the consumer playbook 09:00 - Micro-messaging pivots within a stable macro message 10:00 - Cutting CAC by 27%: stop spending on billboards 11:00 - Investing in owned content: podcasts, videos, and customer interviews 13:00 - Testing, killing, and doubling down on what works 14:00 - Working in regulated environments: making compliance your ally 16:00 - How to present ideas to legal and compliance teams 18:00 - Walking compliance through friction points one step at a time 20:00 - The one thing B2B companies get wrong about differentiation 22:00 - People buy with emotion — even in B2B Useful Links Connect with Jason Bradwell on LinkedIn Connect with Richard Dedor on LinkedIn Visit Richard Dedor's website Read Richard's writing on HubSpot and Medium Explore B2B Better and the Pipe Dream Podcast

In this episode, Bella & Lee Picco interview Toby Tannas and Mario Gedicke, founders of LIV Magazine and the LIV lifestyle brand. They share insights on entrepreneurship, magazine publishing, community engagement, and building a successful lifestyle brand as a married couple.This conversation explores business partnership dynamics, delegation strategies, personal growth, self-care rituals, and the future of print media in a digital-first economy. Toby and Mario discuss how local content builds stronger communities, why reinvention is essential for entrepreneurs, and how listening to your audience drives sustainable growth.If you're interested in entrepreneurship, lifestyle brands, publishing, scaling a business, balancing family life and business, or transitioning from B2B to B2C, this episode delivers real-world insight and practical perspective.

A CMO Confidential Interview with Bill Zengel, B2B Practice Leader and SVP of the Association of National Advertisers (ANA). Bill explains how there's nearly $2 trillion in hidden brand value in the B2B space, how to become one of the 39% of B2B marketers who are confident, why marketers should focus on contribution versus attribution, and why measurement is more complicated in the B2B space. Key discussion topics include: why one of the main emotions in B2B buyers can be fear of failure; the importance of being on the "Day One List;" and how to avoid the forces that drive conservative creative in a time where breakthrough matters. Tune in to hear if you suffer from "lead addiction" and how many fries are in a Burger King serving. The Confident B2B Marketer: The 8 Markers That Separate Winners (with ANA's Bill Zengel)Only 39% of B2B marketers describe themselves as “confident.” In this episode of CMO Confidential, Mike Linton sits down with Bill Zengel (SVP, B2B Practice Leader at the Association of National Advertisers) to break down what the top performers do differently—and why “confidence” is really a proxy for measurable commercial contribution.Bill shares the research behind ANA's Confident B2B Marketer study (built from a survey of 200 senior marketers) and the operating system it points to: measurement first, then AI readiness built on a real data foundation, modern ABM, buyer-group/channel strategy, brand and creativity, and the martech stack that makes it all work. The conversation also gets into the leadership tension that keeps teams stuck—lead addiction, short-term performance thinking, and the core emotion that drives B2B buying: fear.What you'll learn:- Why B2B marketing is still unevenly managed—and why that's changing- The 8 “markers” that correlate with B2B marketing success- Why AI readiness is mostly a data foundation problem- The shift from attribution arguments to contribution language- Why lead addiction and “performance marketing” create short-term traps- How fear shapes B2B creativity (and how winners still take smart risks)- Why customer reviews and existing customers matter more than most teams admitResources mentioned:- ANA B2B Practice: https://www.ana.net/b2bChapters:00:00 Welcome + today's topic (The Confident B2B Marketer) + Bill Zengel01:38 Why so many B2B studies (measurement, accountability, contribution)03:01 Is B2B marketing worse managed than B2C?04:35 From “Marcom” to buyer groups + younger self-serve buyers06:00 What “confident” means + how ANA designed the study06:23 Why Bill fielded the study + surveying 200 senior marketers07:42 The “biomarkers” story: how to identify what actually matters09:18 The 8 markers (measurement, AI readiness, ABM, buyer-group/channel, brand/creativity, data foundation, martech)11:22 AI readiness explained: why data foundations are the real constraint16:05 Measurement reframed: contribution vs. attribution17:53 Brand as a moat (and why major “B2B brands” dominate value)19:56 Lead addiction + the short-term performance marketing trap22:16 The core B2B buying emotion is fear—and why that blocks creativity25:14 The B2B brand opportunity (and why solving it extends careers)26:08 What boards/CEOs should test now to avoid getting passed27:55 The “Day One List” + how peer/customer reviews shape growth28:52 Two great stories: the missing Trojan horse + Burger King fry-counting31:28 Where to find more episodes + sign-offNew shows drop every Tuesday. Subscribe for more interviews on marketing leadership, measurement, brand-to-demand, and modern B2B growth.#B2BMarketing #MarketingMeasurement #CMO #ABM #BrandStrategySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if your best-performing content didn't start with a blog post—but with a question no one else thought to ask?In this episode of Content Amplified, Benjamin Ard sits down with Donna Parent, CMO at Dynamo Software, to unpack how quarterly first-party research became the backbone of their content strategy—and a serious competitive edge.Donna doesn't treat research like a one-off campaign. She runs it like a product: structured, repeatable, defensible, and built for distribution. With a lean team of fewer than 10 marketers, she has led the creation of 14 in-depth industry research reports—each designed to spark conversation, earn media coverage, and fuel an entire ecosystem of content.The result? Authoritative insights that drive press, power webinars, support sales conversations, and strengthen visibility across AI-powered search.This isn't about volume. It's about credibility at scale.What you'll learn in this episode:How to build a quarterly first-party research program—even with a small marketing teamWhy consistency (not frequency) unlocks meaningful comparative insightsHow to design surveys that balance foundational benchmarks with fresh industry trendsA practical framework for collaborating across marketing, product, sales, and PRHow to turn one research report into press coverage, webinars, social campaigns, and executive thought leadershipThe right—and wrong—ways to use AI when analyzing primary dataWhy third-party credibility matters more than ever for AI-driven search and discoverabilityHow to protect data integrity while moving fast enough to meet market demandAbout Donna ParentDonna Parent is the Chief Marketing Officer at Dynamo Software, a leading provider of software solutions for the private investment community.With more than 25 years of experience in B2B and B2C marketing, Donna has built revenue-generating teams across enterprise software companies ranging from 50-person startups to global organizations with thousands of employees. Her sweet spot lies in entrepreneurial environments where agility, experimentation, and disciplined execution drive results.At Dynamo, Donna spearheaded a quarterly first-party research initiative serving general partners, limited partners, hedge funds, and fund accountants. She personally oversees survey design, data validation, and report development—ensuring every published insight is accurate, defensible, and actionable.Her work has fueled media placements, executive editorials in outlets like Forbes Tech Council, and a scalable content engine built on credibility.Connect with Donna:Donna's LinkedIn ProfileDynamo Software's websiteLatest Research ReportText us what you think about this episode!

The Strategic Divide That Will Define the AI Native Age To watch it as a 3-min video To read it as a 1-min blog (coming soon) Have you ever felt that an AI-powered product was treating you as a data source rather than a human being worth serving? I recently walked away from an app I had relied on for years. It refused to let me access my own account unless I consented to handing over my personal data — no alternative, no negotiation. I deleted it without hesitation. This is not an isolated incident. It is a pattern. In the race to capitalize on AI, too many organizations have reduced customer experience to a data extraction opportunity. User satisfaction has become secondary — or abandoned entirely. The consequences will be severe. No amount of data harvested from a churned customer generates growth. Treating users as raw material is not just an ethical failure. It is a strategic one. What Separates Proactive AI Native Leaders From Reactive Ones Proactive AI Native Leadership Proactive leaders are architecting intelligent business models and AI ecosystems around a single defining question: What is the intended user journey, and does AI meaningfully elevate it? They invest in designing smarter, more human experiences — enabled by AI, not imposed by it. The result is stronger customer loyalty, greater brand equity, and sustainable ROI. Reactive AI Deployment Reactive organizations deploy AI tools in pursuit of speed, efficiency, or competitive pressure — without ever asking what experience they are actually creating for the human on the other side of the system. They optimize for capability. They neglect experience. And they will pay for it very dearly. AI Native Leadership is not about having the most advanced tools. It is about having the wisdom to design those tools around human dignity, trust, and purpose. Introducing AIXD — AI Experience Design Today, I am launching AIXD.world. AIXD stands for AI Experience Design. It is pro-human, not anti-AI. Before models are trained, before systems are deployed, before automation scales — AIXD asks the questions that determine whether AI serves your customers or simply extracts from them. The AI Native Brand Architecture™ is AIXD's proprietary framework for helping founders, CEOs, and boards make the shift from AI adoption to AI architecture — intelligent business model design centered on user experience, customer journey, and long-term brand value. User experience is brand experience. Brand experience determines enterprise destiny. If you are building in the AI Native Age and want your technology to elevate your customers rather than exploit them, visit AIXD.world. #AIExperienceDesign #AINativeLeadership #AINativeAge About AIXD.World and 10PlusBrand.com  With 16 years of brand experience design rooted in brand DNA decoding and business model analysis, 10 Plus Brand, Inc. is a recognized leader globally in brand building and brand marketing. Human end-user experience design, AIXD, brand experience, brand loyalty, and brand journey are part of the comprehensive offerings of 10 Plus Brand, Inc. Founder and CEO Joanne Z. Tan has mentored Silicon Valley startups, founders and CEOs, board members, and organizations as their thought leadership coach in the AI age. We at 10 Plus Brand are proud to be on the cutting edge of creating an end-user journey with AI Experience Design for both B2B and B2C companies.

Beautiful things shouldn't cost the world.India exports - $13B in home decor annually, expected to cross - $21B by 2030.Factories everywhere. But almost no global consumer brands built from here.In this episode of Z47 Moments, Sudipto Sannigrahi sits down with Abhik Ghosh, Co-founder & CEO of Trampoline (ex-Amazon, Wayfair), to unpack how they're building an India-to-world home decor brand, starting factory-first.Abhik breaks down:Why they chose B2B before B2C and how it creates predictabilityHow trust with factories and sofa changed payment terms from advances to creditHow they reduced working capital in a 90–120 day category to under 30 daysWhy “value” in Western markets means quality first, not just priceHow AI powers creative, catalog, and performance marketingAnd what it takes to build a brand across borders, from India to the UK and beyond.This is a conversation about systems, sequencing, and discipline. If you're building in D2C, exports, supply chain, or global consumer categories, this episode offers a practical playbook.Chapters⁠00:00⁠ Why build a global brand from India⁠01:05⁠ Founders' background Amazon, Wayfair, Europe⁠02:10⁠ India home decor opportunity $13B → $21B⁠03:30⁠ Broken supply chain 8k–10k factories⁠05:00⁠ Factory-first model explained⁠07:10⁠ Starting with 4–5 factories → 30 today⁠09:20⁠ Why cross-border must start B2B⁠11:40⁠ Wayfair & Williams-Sonoma playbook⁠13:40⁠ Selling to UK from India⁠15:10⁠ Customer value 30–80% savings promise⁠17:10⁠ Western home refresh behavior 4-year cycle⁠18:40⁠ GTM B2B acquisition strategy⁠20:00⁠ D2C strategy Why avoid marketplaces⁠21:40⁠ Unit economics & working capital under 30 days⁠24:10⁠ Pre-orders & dropshipping from India⁠26:00⁠ ROAS, LTV/CAC & marketing efficiency⁠27:30⁠ Selection & design prediction⁠29:00⁠ Unexpected demand signals⁠30:20⁠ AI-generated creatives & catalog100% AI product imagery⁠35:10⁠ 2030 Long-term global brand ambitionFollow Z47Website - ⁠https://www.z47.com/⁠Instagram - ⁠  / z47.vc  ⁠LinkedIn - ⁠  / z47-vc  ⁠⁠#ikea⁠ ⁠#howtostartastartup⁠

Stop us if you've heard this one before: “It's B2B, so it needs to be professional.” While that usually translates to “boring,” Kassandra Quinn, Social Media Strategist at ModSquad, is here to debunk the myth that B2B has to be stiff. With over a decade of experience across B2C and B2B, Kassandra has mastered the art of bringing "people-first" energy to the corporate feed.In this episode, Kassandra dives into why the most successful B2B strategies mirror B2C mindsets by remembering there is always a human on the other side of the screen. She shares how ModSquad uses humor, like their "CX Nightmares" Halloween campaign featuring "ghosted customers", to build genuine trust and relatability. We also tackle the evolving world of B2B influencer marketing; Kassandra explains why the "practitioner-influencer" is the new gold standard for building authority within niche communities.Whether you're struggling to speak to multiple personas or trying to navigate a complex buyer journey, Kassandra offers a masterclass in keeping the "social" in social media. She breaks down how to create content that stretches across the entire funnel and why aligning with your demand gen team is critical for translating customer pain points into thumb-stopping posts.Hot Topics:How to bring B2C energy into B2B content (without losing credibility)What B2B influencer marketing really looks like today, and how to do it rightA simple checklist for deciding if a trend is worth jumping onHow to create social content that works across the entire B2B funnel

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Cameka Smith. Founder of The BOSS Network, from Money Making Conversations Masterclass: Purpose of the Interview The interview aimed to: Highlight The BOSS Network’s mission to empower women of color through entrepreneurship, career development, and community support. Share Dr. Smith’s personal journey from layoff to leadership, inspiring others to embrace entrepreneurship. Discuss strategies for business success, funding opportunities, and mentorship for Black female founders. Key Takeaways Origin of The BOSS Network Founded in 2009 during the recession after Dr. Smith was laid off from Chicago Public Schools. Initially started as local events in Chicago; now a digital community reaching 200,000 women nationwide. Mission: Bringing Out Successful Sisters (BOSS)—promoting small business spirit and career growth. Impact & Achievements Invested in 100 Black female founders through grants. Trained 50,000 women on business strategies. Coached 10,000 women on starting businesses. Created Boss Business University, offering mentorship and digital programs. Pivot During COVID Shifted from 35% event-based revenue to 75% digital. Launched Boss Impact Fund and Invest in Progress Grant: $10,000 grants + 4-year scholarships for recipients. Combined funding, mentorship, and marketing support for sustainability. Challenges & Mindset Entrepreneurship requires planning, resilience, and community support. Dr. Smith saved money before leaving her job and leveraged relationships for growth. Quote: “Entrepreneurs will work 80 hours for themselves but don’t want to work 40 hours for someone else.” Top 3 Mistakes Entrepreneurs Make Lack of research: Understand your industry, competitors, and market. No revenue model: If you’re not making money, it’s a hobby, not a business. Ignoring relationships: Networking and partnerships are key to success. Unique Marketing & Partnerships Dr. Smith built direct relationships with brands, bypassing agencies that offered “pennies on the dollar.” Created a dual revenue model: B2B (corporate partnerships) + B2C (community engagement). Core Philosophy Motto: Believe, Plan, Win. Quote: “Those that show up, go up.” Success is rooted in faith, persistence, and leveraging community. Notable Quotes “I was born to be an entrepreneur. My mother told me, until you become your own boss, you have to follow the rules.” “Less than 1% of Black women get VC funding—so we created our own fund.” “Relationships are your key to success. When social media goes away, your audience remains.” “If you have a business and you don’t have money, you’ve got a hobby.” “God will not birth anything inside of you that He will not give you the tools to deliver.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Cameka Smith. Founder of The BOSS Network, from Money Making Conversations Masterclass: Purpose of the Interview The interview aimed to: Highlight The BOSS Network’s mission to empower women of color through entrepreneurship, career development, and community support. Share Dr. Smith’s personal journey from layoff to leadership, inspiring others to embrace entrepreneurship. Discuss strategies for business success, funding opportunities, and mentorship for Black female founders. Key Takeaways Origin of The BOSS Network Founded in 2009 during the recession after Dr. Smith was laid off from Chicago Public Schools. Initially started as local events in Chicago; now a digital community reaching 200,000 women nationwide. Mission: Bringing Out Successful Sisters (BOSS)—promoting small business spirit and career growth. Impact & Achievements Invested in 100 Black female founders through grants. Trained 50,000 women on business strategies. Coached 10,000 women on starting businesses. Created Boss Business University, offering mentorship and digital programs. Pivot During COVID Shifted from 35% event-based revenue to 75% digital. Launched Boss Impact Fund and Invest in Progress Grant: $10,000 grants + 4-year scholarships for recipients. Combined funding, mentorship, and marketing support for sustainability. Challenges & Mindset Entrepreneurship requires planning, resilience, and community support. Dr. Smith saved money before leaving her job and leveraged relationships for growth. Quote: “Entrepreneurs will work 80 hours for themselves but don’t want to work 40 hours for someone else.” Top 3 Mistakes Entrepreneurs Make Lack of research: Understand your industry, competitors, and market. No revenue model: If you’re not making money, it’s a hobby, not a business. Ignoring relationships: Networking and partnerships are key to success. Unique Marketing & Partnerships Dr. Smith built direct relationships with brands, bypassing agencies that offered “pennies on the dollar.” Created a dual revenue model: B2B (corporate partnerships) + B2C (community engagement). Core Philosophy Motto: Believe, Plan, Win. Quote: “Those that show up, go up.” Success is rooted in faith, persistence, and leveraging community. Notable Quotes “I was born to be an entrepreneur. My mother told me, until you become your own boss, you have to follow the rules.” “Less than 1% of Black women get VC funding—so we created our own fund.” “Relationships are your key to success. When social media goes away, your audience remains.” “If you have a business and you don’t have money, you’ve got a hobby.” “God will not birth anything inside of you that He will not give you the tools to deliver.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Cameka Smith. Founder of The BOSS Network, from Money Making Conversations Masterclass: Purpose of the Interview The interview aimed to: Highlight The BOSS Network’s mission to empower women of color through entrepreneurship, career development, and community support. Share Dr. Smith’s personal journey from layoff to leadership, inspiring others to embrace entrepreneurship. Discuss strategies for business success, funding opportunities, and mentorship for Black female founders. Key Takeaways Origin of The BOSS Network Founded in 2009 during the recession after Dr. Smith was laid off from Chicago Public Schools. Initially started as local events in Chicago; now a digital community reaching 200,000 women nationwide. Mission: Bringing Out Successful Sisters (BOSS)—promoting small business spirit and career growth. Impact & Achievements Invested in 100 Black female founders through grants. Trained 50,000 women on business strategies. Coached 10,000 women on starting businesses. Created Boss Business University, offering mentorship and digital programs. Pivot During COVID Shifted from 35% event-based revenue to 75% digital. Launched Boss Impact Fund and Invest in Progress Grant: $10,000 grants + 4-year scholarships for recipients. Combined funding, mentorship, and marketing support for sustainability. Challenges & Mindset Entrepreneurship requires planning, resilience, and community support. Dr. Smith saved money before leaving her job and leveraged relationships for growth. Quote: “Entrepreneurs will work 80 hours for themselves but don’t want to work 40 hours for someone else.” Top 3 Mistakes Entrepreneurs Make Lack of research: Understand your industry, competitors, and market. No revenue model: If you’re not making money, it’s a hobby, not a business. Ignoring relationships: Networking and partnerships are key to success. Unique Marketing & Partnerships Dr. Smith built direct relationships with brands, bypassing agencies that offered “pennies on the dollar.” Created a dual revenue model: B2B (corporate partnerships) + B2C (community engagement). Core Philosophy Motto: Believe, Plan, Win. Quote: “Those that show up, go up.” Success is rooted in faith, persistence, and leveraging community. Notable Quotes “I was born to be an entrepreneur. My mother told me, until you become your own boss, you have to follow the rules.” “Less than 1% of Black women get VC funding—so we created our own fund.” “Relationships are your key to success. When social media goes away, your audience remains.” “If you have a business and you don’t have money, you’ve got a hobby.” “God will not birth anything inside of you that He will not give you the tools to deliver.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

In this conversation, Gary interviews Marcus Berger, CEO of Aviloo, about the importance of battery health diagnostics in the electric vehicle market. They discuss the evolution of Aviloo, the significance of understanding battery health, and the various factors that affect it.Marcus explains the differences between Aviloo's testing methods and those of competitors, emphasizing the need for independent assessments. The conversation also covers the mechanics of the Aviloo testing process, pricing models for B2B and B2C services, and the comprehensive nature of the Aviloo battery certificate.They conclude with insights on the future of battery diagnostics and the importance of safety checks in the EV industry.Takeaways:Avilo is a market leader in EV battery diagnostics.Battery health is crucial for determining the value of used EVs.Different charging habits significantly impact battery health.Independent testing provides more accurate battery health assessments.The Avilo Flash Test allows quick battery health checks.Consumers can access Avilo's testing services through a web shop.Battery certificates include detailed health metrics and benchmarks.Data from over half a million tests informs battery health insights.Battery safety checks should be part of annual vehicle inspections.Investing in battery health checks is essential for used EV buyers.Guest Details:I have been in leading positions of several highly reputable Real Estate companies for more than 20 years. Amongst others, I was MD of an institutional Real Estate Investment funds, COO of the worlds largest real estate services company. I succesfully restructured and built companies throught Central- and Eastern Europe. And then, at the age of 43 I decided to do something totally different and joined the Start Up company AVILOO as COO/CFO and shareholder. AVILOO developed a sophisticated Battery Data Platform to perform independent and objective state of health checks of second hand electric vehicles.Marcus's WebsiteThe EV Musings Podcast is sponsored by Zapmap, the go-to app for EV drivers, helping you find and pay for public charging with confidence.Episode produced by Arran Sheppard at Urban Podcasts: https://www.urbanpodcasts.co.uk(C) 2019-2026 Gary ComerfordSupport me: Patreon Link: http://www.patreon.com/evmusingsKo-fi Link: http://www.ko-fi.com/evmusingsThe Books:'So, you've gone electric?' on Amazon : https://www.amazon.co.uk/dp/B07Q5JVF1X'So, you've gone renewable?' on Amazon : https://amzn.to/3LXvIckSocial Media:EVMusings: Twitter https://twitter.com/MusingsEvInstagram: @EVmusingsOctopus Energy referral code (Click this link to get started) https://share.octopus.energy/neat-star-460Upgrade to smarter EV driving with a free week's trial of Zapmap Premium, find out more here

This week, our host Ian Truscott chats with B2B marketing leader Lisa Bonnano, and then he and Robert tackle the topic of vibe coding killing SaaS software over a cocktail.   Lisa Bonanno is a revenue and customer-focused marketing executive with 20+ years of experience optimizing and scaling global pipeline engines from inquiry to advocacy for B2B SaaS businesses. Ian dives into Lisa's marketing leadership experience, what drew her to marketing as a profession, her views on getting a marketing education, what we can learn from B2C, and: What is on Lisa's rider when she's considering a new gig Where she starts when starting a new gig The advice she gives to young marketers looking to follow in her footsteps What she would chuck into our Rockstar CMO Swimming Pool - our portal to marketing hell The tune that gets her marketing mojo working After catching up with Lisa, Ian joins Robert Rose in the virtual bar, The Rose & Rockstar, for a chat about whether business users getting access to AI-generated code, or vide coding, is going to kill SaaS software.  If you have any comments or thoughts on this topic, we would love to hear them! Enjoy! — The Links The people: Ian Truscott on LinkedIn  Lisa P. Bonnano on LinkedIn Robert Rose on LinkedIn Mentioned this week: Tuesday 2¢ - Is The Vibe Killing SaaS? Ian's firm - Velocity B Robert's newsletter: Lens, his websites, robertrose.net and seventhbear.com Rockstar CMO: The Beat Newsletter that we send every Monday Rockstar CMO on the web and LinkedIn Previous episodes and all the show notes: Rockstar CMO FM. Track List: We'll be right back by Stienski & Mass Media on YouTube Florence + The Machine - Dog Days Are Over (2010 Version) Piano Music is by Johnny Easton, shared under a Creative Commons license You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode, I speak to Hugo Alves, co-founder of Synthetic Users, about one of the most controversial topics in modern product development: using generative AI to simulate users for research and decision-making. Hugo has a background in clinical psychology and product, and has spent the past three years building a platform that generates synthetic qualitative interviews to help teams reduce risk and make better decisions. Episode highlights: What Synthetic Users actually is - generating in-depth qualitative interviews with AI-powered "synthetic" participants to help teams reduce risk and accelerate discovery Most companies don't do enough, or any, research in the first place, and they need as many tools in their locker to help with the ultimate goal: making great products. The pragmatist's view of AI - why Hugo doesn't care whether LLMs are "conscious", only whether they produce useful outputs The agentic "swarm" approach - using specialised sub-agents (planners, interviewers, critics) instead of one giant prompt to improve quality and reduce drift B2B vs B2C - why synthetic research works well in B2B contexts, and the harder (future) problem of modelling organisational dynamics Bias, sycophancy and realism - the technical concerns around LLMs and how to validate responses with pilots and human comparison studies How to use synthetic research in practice - filtering ideas, informing human interviews, and treating it as an accelerant rather than a replacement "It shouldn't exist" - the moral argument against synthetic users, reacting to UX thought leaders and their objections, and why some of those objections aren't really about evidence ... and much more. Contact Hugo LinkedIn: https://www.linkedin.com/in/hugomanuelalves/ Website: https://www.syntheticusers.com/ Twitter/"X": https://twitter.com/Ugo_alves

Lula rebuilt property maintenance from the ground up by solving a fundamental problem: property managers spend 40% of their time coordinating maintenance with zero visibility into work order status. After pivoting from a B2C app when they discovered landlords were their actual users, Bo Lais and his team made a critical insight—deep PMS integration wasn't a feature, it was the entire go-to-market strategy. Today, Lula's 9,000-contractor network processes 1,000 work orders daily across 50 markets, performing 30 HVAC replacements per day at scale that enables direct manufacturer relationships. Now they're commercializing their internal tech stack as Foresight, a standalone SaaS platform launching Q1. In this episode of BUILDERS, Bo breaks down the strategic decisions behind building integrations as distribution, using network density to create pricing advantages competitors can't match, and knowing when to productize your internal tools. Topics Discussed: Why the B2C to B2B pivot happened after discovering usage patterns, not market research How PMS integration eliminated "swivel chair" friction and became the primary distribution channel Strategic partnership depth over breadth: enabling co-selling with AppFolio, Buildium, Yardi rather than partner proliferation The 250-door threshold where maintenance coordination breaks and technology becomes necessary Network density economics: 30 daily HVAC replacements creating leverage for direct manufacturer negotiations and flat-rate service catalogs The decision framework for commercializing Foresight based on upstream customer advisory group feedback Maintaining discipline around ICP when sales teams naturally want to expand GTM Lessons For B2B Founders: System of record integration is your distribution strategy, not a feature: Lula's standalone app created adoption friction because property managers refused to work outside their PMS. Bo's realization: "They need everything to live in their system of record...They don't want swivel chair. And then providing that real time visibility throughout the entire life cycle of the work order was really valuable because prior to that they assign it to a vendor, and then they cross their fingers and hope that it gets done." The integration solved both adoption friction and delivered continuous visibility their workflow demanded. For B2B founders: if your users live in Salesforce, HubSpot, or vertical-specific platforms all day, your integration strategy IS your distribution strategy—build there first, not alongside. Strategic partnerships require enablement infrastructure, not just signed contracts: Bo's approach rejects partnership sprawl: "It's not about stacking on another 10 partnerships, it's about how do we go deeper and enable those partners to co-sell with us and talk about the value props that together we can provide." This means building co-selling toolkits, joint value propositions, and partner success metrics. For B2B founders: one partnership where the partner's sales team actively sells your solution beats ten partnerships where you're just listed in a marketplace. Invest in making partners successful sellers, not collecting logos. ICP discipline requires sales team enforcement mechanisms, not just definitions: Lula knew their ICP but struggled with execution. Bo learned "it's one thing when we understood who our ICP was, but then it's a whole nother thing to adhere to that and get the sales team to adhere to that ICP." The specificity matters: residential (not multifamily), single-family, 250+ doors (where coordination breaks), capped at several thousand doors (before enterprise needs diverge). For B2B founders: document your ICP, but also build the compensation structures, deal approval processes, and CRM workflows that prevent sales from chasing deals outside the sweet spot—even when quota pressure hits. Message outcomes customers measure, not the technology delivering them: Bo's AI framing: "They care about the outcomes, right? If we're able to move the needle on the outcomes and provide a better experience for residents by automating communication, automating the time to schedule, automating the time to get resolution...it's not the how, it's the result." Lula's AI eliminates truck rolls through upfront troubleshooting and improves one-trip resolution rates—that's what property managers track. For B2B founders: if your customer's boss asks "how's that new tool working," they answer with metrics they're held accountable for (resolution time, truck rolls, resident satisfaction), not "it uses AI." Lead with those metrics. Productize internal tools when customer advisory groups request them and you have defensible advantages: Lula commercialized Foresight after upstream customers specifically asked for their tech during advisory sessions. Bo's competitive moat thinking: "Everyone else thinks they're going to do it better with the AI and automation they have. But our competitive moat is that our on-demand network is built inside this AI work order management system. And because of the scale of our network and the buying power, we can provide instant quotes for a lot of services...our competitors that are just doing software don't have this network of contractors nationwide." For B2B founders expanding product lines: customer pull plus operational advantages competitors can't replicate (Lula's contractor density, manufacturer relationships, 1,000 daily work orders of training data) create viable new products. Without both, you're just building undifferentiated software. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

In this episode of Daily Influence, Gregg-Brooke Koleno sits down with Bryan Kramer, globally recognized keynote speaker, best-selling author, and a leading voice in human-centered leadership. Known for his powerful “H2H (Human to Human)” philosophy—made famous through his message: There's no B2B or B2C… it's H2H—Bryan breaks down what it really takes to lead with empathy and integrity in a fast-paced, noisy, and increasingly automated world. Together, they explore what responsible influence looks like right now: doing your homework before you share information, choosing honesty over hype, embracing imperfection, and simplifying how you show up so people can actually feel your presence. Bryan also shares how he uses AI as a thinking partner (not a replacement), and why the leaders who win long-term will be the ones who protect trust, deepen connection, and keep the human element at the center. If you're building a team, growing a business, or simply trying to show up with more intention—this conversation will remind you that small, human actions still create the biggest ripple. Connect with Bryan: • Website: https://bryankramer.com/ • Email: private@bryankramer.com/ Bonus: Bryan is gifting the first three listeners a copy of his H2H book—email him with “HTH book” and Daily Influence in the subject line.

John Horn is the CEO of StubGroup, a digital marketing agency and Google Premier Partner. StubGroup has generated over half a billion dollars in revenue for over 2,000 clients spanning many verticals, including ecommerce, lead generation, B2B, B2C, local services, SAAS, and more. John has taught marketing to over 100,000 students via online courses. The videos he creates through StubGroup's YouTube channel have received millions of views and have helped make StubGroup the #1 resource for fixing Google Ads suspensions.Connect with John here:https://www.linkedin.com/in/johnjhorn1/https://www.facebook.com/StubGroup/https://www.instagram.com/stubgroupadvertising/https://stubgroup.com

Roundtable CAST AI episode: Serving LLMs in Production: Performance, Cost & Scale. Join the Community: https://go.mlops.community/YTJoinInGet the newsletter: https://go.mlops.community/YTNewsletterMLOps GPU Guide: https://go.mlops.community/gpuguide// AbstractExperimenting with LLMs is easy. Running them reliably and cost-effectively in production is where things break. Most AI teams never make it past demos and proofs of concept. A smaller group is pushing real workloads to production—and running into very real challenges around infrastructure efficiency, runaway cloud costs, and reliability at scale.This session is for engineers and platform teams moving beyond experimentation and building AI systems that actually hold up in production.// BioIoana ApetreiIoana is a Senior Product Manager at CAST AI, leading the AI Enabler product, an AI Gateway platform for cost-effective LLM infrastructure deployment. She brings 12 years of experience building B2C and B2B products reaching over 10 million users. Outside of work, she enjoys assembling puzzles and LEGOs and watching motorsports.Igor ŠušićIgor is a founding Machine Learning Engineer at CAST AI's AI Enabler, where he focuses on optimizing inference and training at scale. With a strong background in Natural Language Processing (NLP) and Recommender Systems, Igor has been tackling the challenges of large-scale model optimization long before transformers became mainstream. Prior to CAST AI, he worked at industry leaders like Bloomreach and Infobip, where he contributed to the development and deployment of large-scale AI and personalization systems from the early days of the field.// Related LinksWebsite: https://cast.ai/~~~~~~~~ ✌️Connect With Us ✌️ ~~~~~~~Catch all episodes, blogs, newsletters, and more: https://go.mlops.community/TYExploreJoin our Slack community [https://go.mlops.community/slack]Follow us on X/Twitter [@mlopscommunity](https://x.com/mlopscommunity) or [LinkedIn](https://go.mlops.community/linkedin)] Sign up for the next meetup: [https://go.mlops.community/register]MLOps Swag/Merch: [https://shop.mlops.community/]Connect with Demetrios on LinkedIn: /dpbrinkmConnect with Ioana on LinkedIn: /ioanaapetrei/Connect with Igor on LinkedIn: /igor-%C5%A1u%C5%A1i%C4%87/

Winning Consumers Starts with IssuersFor Brice van de Walle, EVP Core Payments Europe at Mastercard, consumer value starts with strong partnerships.As a B2C business, Mastercard's priority is making sure banks and issuers fully understand the benefits behind every Mastercard, so they can clearly communicate that value to cardholders.By closely supporting partners with the right tools, materials, and insights, Mastercard ensures its value proposition reaches consumers in a way that truly resonates. Listen to the full podcast now- https://premade.outgrow.us/interview-with-Brice-van-de-Walle?utm_campaign=podcast&utm_medium=organic_social&utm_source=linkedin#Outgrow #Podcast #Mastercard #Payments #CustomerValue #B2C #BankingPartners

In this episode of The Freelancers Tea Break, we dive into the controversial topic of whether the term 'freelance' is still appropriate and valuable. We explore the various reasons why the term may have lost some of its value, including the gig economy and terminology shifts in B2B vs. B2C contexts. We also discuss the challenges and perceptions surrounding freelancing, plus the importance of recognizing freelancing as a legitimate career path. Join the conversation and share your thoughts on what term best describes your self-employed journey. Timestamps: 00:00 Introduction and Episode Overview  00:08 The Controversy of the Term 'Freelance'  00:50 Challenges and Perceptions of Freelancing  03:03 Freelancing in the B2B vs B2C World  05:25 The Evolution and Future of Freelancing 06:30 Conclusion and Listener Engagement Follow me on Instagram Follow me on Bluesky Email: hello@emmacossey.com  Come join us in the free Freelance Lifestylers Facebook group Want more support? Check out the Freelance Lifestyle School courses and membership. Join the Freelance Lifestyle Discord Community: https://discord.gg/RKYkReS5Cz Order my book: The Freelance Lifestyle: Your Friendly Guide to Starting a Freelance Business

Australia isn't just another western market. Amazon learned this quickly in its 12th market roll out. In this episode of The CMO Show, Lena Zak, Country Manager for Amazon Business Australia, discusses the nuances of branding in an unusually personal, human‑to‑human business culture with distinct approaches to buying and supplier relationships.  From buyer instincts shaped by Amazon's B2C footprint to the procurement friction unique to local organisations, Lena shares the surprises that forced her team to rethink assumptions and rework their approach, including the need to explain what Amazon Business even is before they could persuade anyone why it matters.  What are Lena's biggest lessons?  How listening beat out global playbooks in a market where trust still trumps technology  How the whimsical Little Bo Peep campaign became an unlikely shortcut to clarity and cultural connection  Why simplicity in fast shipping, easy controls and fewer suppliers to manage proved the strongest lever for earning confidence with Australian organisations navigating digital transformation.  It's a behind‑the‑scenes look at the decisions, challenges and creative swings that defined one of Amazon's most interesting market launches and a reminder that in B2B, understanding how people buy is still the most powerful strategy of all.  This episode is brought to you by impact advisory, communications and events agency, ImpactInstitute in partnership with Adobe.  www.impactinstitute.com.au | https://business.adobe.com/au

Send a textMenashe Friedman's career didn't follow a straight line. From failing fast in an early sales role to decades later becoming the consultant companies call when their sales teams need clarity and consistency, his journey spans industries, downturns, and hard-earned lessons.In this episode, Danny and Menashe explore why quality matters more than quantity in sales activity, how to close the gap between sales and marketing, and why trust is built through mindset, not tactics. Menashe's experience building from scratch, navigating the 2008 market crash, and selling in every industry he entered delivers insights that resonate far beyond a textbook sales story.Episode Highlights: Quality over quantity in sales isn't just a nice idea, it's the difference between burning through thousands of garbage leads and building a pipeline that actually converts.The perfect day is today because there's never a perfect time to start, and waiting for ideal conditions means you'll never begin.Sales and marketing aren't separate teams competing for budget and credit, they're one system where marketing makes the promise and sales keeps it.Building trust isn't a tactic you deploy to close deals, it's a philosophical approach to how you show up in every conversation.The most valuable learning happens when things go wrong, not when they go right, because growth comes from what didn't work.Pipeline feeds the funnel, and you're the bus driver who decides who gets on, where they sit, and which stop they get off at.Episode Links: Menashe Friedman on LinkedInM. Friedman Consulting on LinkedInM. Friedman Consulting on InstagramFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this episode, we're joined by the brilliant Mark Ritson - marketing professor, columnist and founder of the MiniMBA in Marketing. We talk about the underestimated power of consistency in marketing, his “Bothism” approach to strategy and why insights from B2C marketing also work in B2B. 

Vender en el mundo B2B no es cuestión de cerrar operaciones rápidas, sino de construir relaciones que pueden durar años. Para Hernán Cid, fundador de Lay Us Agencia, el gran error de muchas empresas es intentar aplicar lógicas del B2C a procesos que son, por naturaleza, más largos, más complejos y con tickets significativamente más altos: "No son ventas que se cierran de una sola vez, sino que tienes que tener un sistema o proceso que te haga llegar al objetivo, que es la venta", sostiene nuestro invitado. Antes de diseñar cualquier estrategia comercial, Cid plantea que es fundamental entender en qué tipo de modelo se está jugando: "Hay dos grupos dentro del B2B. Uno es el industrial, que venden mucho volumen con menos margen. Y luego está el de servicios, donde sí hay altos márgenes. Cierran 5 contratos al año y con eso cumplen con las expectativas de ganancias". Esta diferencia cambia completamente la dinámica comercial: mientras algunos necesitan volumen constante, otros pueden sostener su rentabilidad con pocos contratos bien trabajados. A diferencia del mercado masivo, el B2B permite un conocimiento mucho más profundo del cliente. "En B2B manejamos menos clientes… pueden llegar quizás a ser 30 y tenemos la posibilidad de conocerlos mejor, entender su ciclo de ventas, sus problemas, etc. Y eso es bueno para poder adaptarte a la realidad del cliente al que le quieres vender", declara nuestro experto. Esa cercanía abre la puerta a relaciones más estratégicas, donde el vendedor deja de ser un proveedor ocasional para convertirse en un socio que comprende los desafíos del negocio. El eje central de su propuesta es ordenar la cartera y dejar de vender de manera improvisada. Para lograrlo, trabaja con cuatro cuadrantes que obligan a mirar todo el mapa comercial y no solo la prospección. "Los de arriba son A y B que representan a los clientes actuales; y los de abajo son C y D, que son los 'no clientes'", describe Cid. En el grupo A están los clientes actuales a los que ya no se les puede vender más, por lo que requieren un plan de fidelización. En el B están los clientes actuales con potencial de crecimiento, donde se diseña un plan de fidelización y escala. En el C aparecen los clientes perdidos, que necesitan un plan de recuperación. Y en el D están los que aún no conocen la empresa, para quienes se desarrolla un plan de conquista. "Poner el foco solo en un grupo, es un error", advierte. En la etapa de prospección, la estrategia también debe ser integral. "Uno puede hacer un contacto con el cliente más básico, como llamar por teléfono o mandar mails, o ser más estratégico, usando herramientas de IA y usar distintos canales, como LinkedIn, que es súper importante actualmente para B2B. Si estoy prospectando no recomiendo ir por un solo canal", recomienda nuestro invitado. La combinación de tecnología, distintos puntos de contacto y seguimiento sistemático es lo que permite generar oportunidades de manera constante. Cuando se trata de crecer, muchas veces la respuesta está dentro de la propia cartera: "Cuando llegamos al plan de crecimiento, en general vamos a encontrar dinero más rápido porque son clientes actuales. Si vamos con las técnicas adecuadas, es bastante probable que podamos subir las ventas en un corto plazo". Trabajar con quienes ya confían en la empresa reduce fricciones y acelera resultados, siempre que exista una estrategia clara. Sin embargo, Cid remarca que el vínculo no debería limitarse al momento de la transacción. "A veces nos vinculamos con los clientes solamente en el momento de la transacción, pero es mejor verlo desde un lado diferente y tener interacción desde otro lugar, para conocer el proyecto del cliente, sus desafíos… Es algo que no se suele hacer, pero es algo positivo para el desarrollo comercial", afirma nuestro experto. Esa visión relacional fortalece la confianza y abre nuevas oportunidades a mediano plazo. Incluso los clientes que se fueron representan una oportunidad desaprovechada: "Cuando no recuperamos clientes es porque ni siquiera lo intentamos. Ahora, cuando hacemos un plan de recuperación podemos recuperar al menos el 20% de los clientes". En lugar de enfocarse únicamente en captar nuevos prospectos, revisar la base histórica puede generar ingresos más rápido de lo que muchos imaginan. Para Hernán, la clave no está en vender más por impulso, sino en vender mejor a través de un sistema. "Cuando definimos cuadrantes, vendemos un plan de prospección y luego vamos a un plan de crecimiento. Vamos a cambiar nuestra realidad en ventas en sólo 2 o 3 meses", subraya Cid. El orden, la segmentación y la estrategia transforman un proceso incierto en un mecanismo predecible, capaz de sostener el crecimiento en el largo plazo. LinkedIn: @hernan-cid Instagram: @hernancidb2b

Text us your thoughts on the episode or the show!In this episode of Ops Cast, Michael Hartmann sits down with Jacqueline Freedman, CEO and Founder of Monarch Advisory Partners and Global Head of Advisory at The Martech Weekly, to discuss where modern marketing outreach has crossed the line from helpful to harmful.Jacqueline brings experience across B2B and B2C environments and challenges one of the most uncomfortable truths in marketing today: much of what we call cold outreach is still spam, just better branded. The conversation explores how incentive structures drive volume at the expense of trust, why deliverability issues are often symptoms of deeper misalignment, and what leaders need to rethink about how they show up in buyers' inboxes.They also discuss the difference between compliance and consent, how fragmented sending erodes inbox credibility, and why marketers cannot subject-line their way out of systemic problems. Along the way, Jacqueline shares what B2B can learn from B2C about respecting attention, and what B2C can learn from B2B about discipline, governance, and durability.What you will learn: • Why cold email fatigue is an incentive problem, not just a messaging problem • The behaviors that quietly damage deliverability over time • How to know when it is time to bring in specialized deliverability expertise • Why serious tone does not equal credibility in B2B • How to distinguish real thought leadership from polished noise • What responsibility operators have when narrative drifts from realityIf you care about sustainable growth, brand trust, and long-term deliverability, this episode will challenge how you think about outreach and accountability.Be sure to subscribe, rate, and review Ops Cast, and join the conversation at MarketingOps.com.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We're an official media partner of B2BMX 2026 — the B2B Marketing Exchange — happening March 9-11 at the Omni La Costa Resort in Carlsbad, CA. It's practitioner-focused with 50+ breakout sessions, keynotes, and hands-on workshops covering AI in B2B, GTM strategy, and advanced ABM. Real networking, real takeaways. And because we're a media partner, you get 20% off an All-Access Pass with code B2BMAOP at checkout. Head to b2bmarketing.exchange to grab your spot. MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com.Support the show

This episode was sponsored by AskJeremy.ai   LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ In this must-watch Dropping Bombs episode, Ancestry.com co-founder Paul Allen teams with sales psychology expert Jeremy Miner to reveal how AI is rewriting sales forever. Jeremy—founder of 7th Level, the world's largest B2C sales training company and ranked #1 sales trainer globally—joins forces with Paul who now runs 15 AI companies through Soar.com. Together they launched AskJeremy.ai, and it just saved a $6 million deal in two minutes.   Paul and Jeremy break down how AI rescued a wire transfer going dark, the exact tools letting salespeople close deals they'd normally lose, and why most AI hallucinates garbage answers instead of truth. Plus, Paul exposes why founders lose control, the conspiracy theories that are actually true, and how open-source AI will transform communication and business forever.    If you're an entrepreneur, salesperson, or just love real talk about building (and losing) empires — this episode will blow your mind.  

The Secret to Post-Click Psychology: Turn Eyeballs Into Loyal Buyers Smartpandalabs.com About the Guest(s): Shamir Duverseau is the Managing Director at Smart Panda Labs, a technical marketing agency. With over 15 years in marketing and leadership roles, Shamir has worked with major brands like Southwest Airlines, The Walt Disney Company, and NBC Universal. Previously the Senior Director in digital strategy and services for Marriott International’s Vacation Club Division, Shamir co-founded Smart Panda Labs to harness his expertise in both marketing and technical spheres, aiming to improve the post-click experience for consumers. Episode Summary: In this engaging episode of The Chris Voss Show, Chris welcomes digital marketing expert Shamir Duverseau to discuss the intricacies of technical marketing and the importance of the post-click experience. As the managing director of Smart Panda Labs, Shamir delves into how his company helps B2C enterprises optimize user experience on websites to convert traffic into loyal customers. The conversation spans topics from post-click psychology to technological marketing adaptations, highlighting the necessity of understanding customer behavior and simplifying complex shopping experiences online. The duo explore the vast potential that lies in improving the ‘post-click experience’, underscoring how businesses can unlock conversion opportunities by making their digital customer interactions seamless and intuitive. In discussing the common pitfalls in digital marketing strategies and MarTech stacks, Shamir explains how Smart Panda Labs assesses and addresses gaps in client operations to create robust sales experiences and strategy roadmaps. With insights into optimizing advertising spend and improving ROI through savvy digital experiences, Shamir shares practical advice while drawing from his vast experience in working with significant industry players. Key Takeaways: Post-Click Psychology: Engaging customers effectively after they click on an ad is crucial to converting them into buyers, primarily by minimizing friction and simplifying interactions. Importance of Seamless User Experience: Simplifying the complexities of online shopping can lead to better conversions and repeated business. Leveraging MarTech Stacks: Many companies underutilize their marketing technologies, running at just 20% of their capacity, leaving room for significant improvements. Tailored Strategy Roadmaps: Building a customized roadmap helps companies maximize their digital potential by outlining clear paths and methodologies for enhanced customer experience. Focus on Customer Satisfaction: Excellent customer service and experience can significantly impact repeat business, as seen with brands employing thoughtful, personalized touchpoints. Notable Quotes: “The internet brings an interesting mix of the creativity of marketing, the technical aspects of IT, and the product aspects of what you’re selling.” “If something has to be complicated, let’s not make the things that don’t have to be complicated, complicated.” “On the corporate side, I found that marketing people tend to be very creative, which is great. But they also tend to shy away from anything that’s technical.” “If you’ve got, if you spent the money to get someone to the site, it only makes sense to spend money where people are spending the majority of their time.” “When those two things collided. So was born Smart Panda Labs.”

LOUISALORANhas led transformative growth across some of the world's most respected companies—DIAGEO, MAERSK, and Google. A strategic mind with a human lens, she has shaped industries by combining technological foresight with the courage to act before the path is clear.At Google,Louisalaunched a billion-dollar supply chain solutions business, doubled growth in a global industry vertical, and led strategic business transformation At MAERSK, she co-authored the strategy that redefined the brand globally and doubled its share price, helping pivot the company from traditional shipping to integrated logistics. Across more than two decades and all continents,Louisahas worked across B2B, B2C, and global tech— bridging commercial impact with human-centered change.Louisaalso serves on the boards of Copenhagen Business School and CataCap Private Equity and is the author ofLeadership Anatomy in Motion, published globally by Fast Company.  Bringing clarity and alignment, she advises boards and executive teams through strategic transitions—shaping both direction and dynamics to unlock value and stay relevant. Known for turning complexity into decisive direction, she is a trusted advisor and sought-after speaker. 

If your podcast has 10,000 downloads and only two sales meetings, Jason's take is blunt: you're doing everything wrong. In this solo episode of Pipe Dream, host Jason Bradwell breaks down why most B2B podcasts become expensive therapy sessions for executives who like hearing themselves talk, and more importantly, how to fix it. Jason's core point is clear: downloads don't pay salaries, pipeline does. Most B2B podcasts fail commercially for four reasons. They borrow strategy from B2C entertainment instead of building revenue assets. They optimise for vanity metrics because that's what vendors sell. They exist in a silo with no connection to sales motion or funnel stages. And the generic interview format doesn't map to the buyer journey. The problem isn't production quality or download numbers. The problem is that marketing makes the show, sales doesn't know it exists, and when sales don't use it, it's just an expensive content theatre. One 45-minute conversation with a random influencer doesn't help a prospect at the consideration stage trying to figure out if you can actually deliver results, or help a champion sell your solution internally to their CFO. Instead of downloads, impressions, and social shares, here's what actually matters. Leading indicators like enterprise guests booked from your ABM lists, meetings created attributed to podcast touch, and accounts touched. Commercial outcomes like deal stage acceleration, rep usage in sequences and discovery calls, and pipeline influenced. That's the difference between vanity metrics and revenue metrics. One makes marketing feel busy, the other moves the business forward. Jason shares a real example. A B2B tech company ran a podcast for 18 months with 40 episodes, a few thousand downloads, and zero pipeline influence. They interviewed random influencers because "that's what podcasts do." Their sales team had never heard of the show. B2B Better killed the influencer strategy and started interviewing their own clients, CTOs and engineering leaders who'd worked with them but would never sign traditional case studies due to compliance constraints. They packaged content as battle cards and sales enablement artifacts, not social clips. Within 90 days, sales used clips in 60% of discovery calls, influenced £3 million in pipeline, and improved outbound reply rates by 34% when reps included a 92-second client clip in sequences. Same production effort, completely different outcome. The only difference was strategy. Here's the process. Audit your funnel gaps to find where deals actually stall. Map content to that stage. Design multi-segment episodes that serve different funnel stages, not one 45-minute interview that does nothing particularly well. Package for sales with battle cards, objection handlers, and committee packs. Measure commercial impact through meetings created, accounts touched, pipeline influenced, and deal velocity, not downloads. If you can't answer "which specific deals will this help us close," you're not ready for a podcast. You don't have a content problem, you have a strategy problem. Stop trying to be Joe Rogan. You're building a revenue asset, not an entertainment show. Chapter Markers 00:00 - Why downloads don't pay salaries, pipeline does 01:00 - The word podcast has become a red herring 02:00 - Four reasons B2B podcasts fail commercially 03:00 - No connection to sales motion equals content theatre 04:00 - Revenue metrics that actually matter 05:00 - Real example: Zero to £3 million pipeline influenced 06:00 - The process: Audit, map, design, package, measure 07:00 - Multi-segment episodes serving different funnel stages 08:00 - Most teams shouldn't have a podcast yet 09:00 - The activation test: Ask sales if they've used it Useful Links Connect with Jason Bradwell on LinkedIn Listen to Pipe Dream Podcast on Podbean HubSpot ABM reporting guide for tracking accounts touched Explore B2B Better website and the Pipe Dream podcast 

#329 | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, Global Head of Consumer Marketing at Canva, to break down how Canva is scaling growth across both enterprise and consumer audiences. They talk about how Canva balances brand-building with pipeline accountability, how they turn bottom-up product adoption into enterprise deals, and why brand investment is a long-term growth lever. Emma and Kristine also share how their team structure, data science investments, and creative bets like the Love Your Work campaign help Canva scale without losing the brand identity that made them famous.Timestamps(00:00) - – Intro (03:21) - – Canva's marketing org structure (06:21) - – Blurring B2B and B2C (11:21) - – How Canva measures marketing impact (16:21) - – Turning free users into enterprise deals (21:21) - – Data science's role in marketing (24:21) - – Balancing brand bets with ROI (30:59) - – Inside the “Love Your Work” campaign (37:59) - – How Canva executes large campaigns (41:59) - – Building enterprise credibility and trust (44:59) - – FedEx case study on brand governance (48:59) - – Lessons from Google and Meta (52:59) - – Why creativity is a marketing superpower (54:59) - – Closing thoughts Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.Optimizely - An AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Get a free, personalized 45-minute AI workshop to help you identify the best AI use cases for your marketing team and map out where agents can save you time at optimizely.com/exitfive (PS - you'll get a FREE pair of Meta Ray Bans if you do). Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.  ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Listen now on Apple, Spotify, and YouTube.—Berkay is a UX researcher with over eight years of experience, mostly in e-commerce and banking, working across both B2B and B2C. He has a bachelor's and a master's degree in product design and design research. His focus is on turning research into actionable insights, improving research processes and helping teams make user-centered decisions. Basically, reducing uncertainty. He also co-founded UXR Playground, Turkey's leading UX platform, where he runs trainings, workshops and mentorship programs. In a past role, he built and led a ResearchOps team, creating systems to make research more efficient and scalable.In our conversation, we discuss:* The eight-step framework Berkay uses for smooth, ethical participant recruitment, built from actual interviews and field work.* Why many researchers are flying blind with recruitment and how junior researchers often end up as accidental call center reps.* The most common screw-ups in screener surveys and how to write questions that don't sabotage your study before it starts.* How Berkay built a participant panel inside a 30-million-user company without a budget, and with legal breathing down his neck.* Why most panels fall apart after setup, and what to actually prioritize if you want yours to last longer than three studies.Some takeaways:* Ethics aren't optional. If you're collecting personal data, you're responsible for what happens to it. Berkay shares how one company got sued after leaking participant emails. It's not a footnote, it's a risk. Build ethics and legal compliance into your process from day one, or you'll learn the hard way.* Most companies are bad at recruitment and fixing it takes more than tools. Berkay got so fed up with watching junior researchers waste hours cold-calling participants that he turned the whole thing into a research study. The findings? A total lack of structure, zero shared frameworks, and a ton of internal guesswork pretending to be process.* Bad screener surveys kill good research. Asking “Do you use this app?” is a great way to recruit liars. Berkay shares simple but smart ways to avoid bias in screeners like using multi-select questions, hiding the research topic, and adding duplicate questions to sniff out lazy responses.* Building a panel sounds smart until you have to maintain it. Setting up a panel is the easy part. The real challenge is keeping the data clean, staying GDPR-compliant, and making participants feel like they're still part of something. Regular outreach (like quarterly surveys) and strong ties to your data team are non-negotiable.* A good panel is a cross-team operation. Berkay didn't just build a landing page and hope for the best. He brought in product, customer support, PMs, and data science from the start. If you want a panel that works across research needs and methods, it has to be owned across the company too.Where to find Berkay:* LinkedInStop piecing it together. Start leading the work.The Everything UXR Bundle is for researchers who are tired of duct-taping free templates and second-guessing what good looks like.You get my complete set of toolkits, templates, and strategy guides. used by teams across Google, Spotify, , to run credible research, influence decisions, and actually grow in your role.It's built to save you time, raise your game, and make you the person people turn to—not around.→ Save 140+ hours a year with ready-to-use templates and frameworks→ Boost productivity by 40% with tools that cut admin and sharpen your focus→ Increase research adoption by 50% through clearer, faster, more strategic deliveryInterested in sponsoring the podcast?Interested in sponsoring or advertising on this podcast? I'm always looking to partner with brands and businesses that align with my audience. Book a call or email me at nikki@userresearchacademy.com to learn more about sponsorship opportunities!The views and opinions expressed by the guests on this podcast are their own and do not necessarily reflect the views, positions, or policies of the host, the podcast, or any affiliated organizations or sponsors. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.userresearchstrategist.com/subscribe

At ITEXPO / MSP EXPO, Doug Green, Publisher of Technology Reseller News, sat down with Rick Mancinelli, CEO of C3 Complete, along with Tim and Tasha of Nerds To Go, to discuss a new partnership designed to accelerate MSP growth and expand service capabilities across a national franchise network. C3 Complete, a multifaceted technology, telecom, and cybersecurity provider with 16 years of industry experience, has partnered with Nerds To Go to help strengthen and scale its managed services model. Nerds To Go, a franchise-based IT services brand that evolved from a break-fix concept into a managed services provider, is focused on expanding both its B2C and B2B footprint. The partnership brings additional backend support, broader product offerings, and operational depth to franchisees looking to move upstream into larger, more complex accounts. As Mancinelli explained, the goal is to “complete their product portfolio and allow them to bring a total solution to each and every one of their customers.” Through C3's telecom, data center, and advanced services capabilities, Nerds To Go franchisees can now pursue opportunities that previously exceeded their internal bandwidth. At the same time, the franchise network provides C3 with boots-on-the-ground coverage in markets where local presence is critical. The collaboration reflects a broader industry trend toward partnership-driven growth. By combining franchise scalability with enterprise-grade backend support, both organizations aim to increase margins, enhance recurring revenue streams, and enable franchisees to confidently say “yes” to larger opportunities. As the group emphasized during the conversation, this is not a vendor-client relationship but a mutual growth strategy built on shared opportunity. Visit C3 Complete: https://c3-complete.com/ Visit Nerds To Go: https://www.nerdstogo.com/

In this conversation, Vassilis Douros and Marc Binkley delve into the complexities of measuring ROI in marketing. They discuss common misconceptions about ROI, ROAS, and MER, emphasizing that these metrics often lead marketers to focus on short-term efficiency rather than long-term effectiveness. The duo highlights the importance of collaboration across teams to ensure that marketing promises align with operational capabilities, ultimately driving sustainable growth. They advocate for a shift in focus from mere ratios to understanding the broader implications of marketing investments on future cash flow and customer relationships.If you're being measured purely on short-term efficiency metrics, this conversation will change how you think about growth.ROI isn't a marketing number. It's a team sport.TakeawaysROI is often misunderstood as a measure of efficiency rather than effectiveness.Chasing high ROI can lead to short-term thinking and limit growth.Marketing success requires collaboration across teams, not just within marketing.The promise to the customer must be memorable, valuable, and deliverable.Focusing solely on financial ratios can obscure the true health of a brand.Long-term ROI is built on consistent delivery of promises to customers.Marketing should be viewed as a growth driver, not a cost center.Incrementality is crucial to understanding the true impact of marketing efforts.Operational efficiency is key to fulfilling marketing promises.Winning in marketing is a team sport, requiring alignment across departments.Chapters00:00 - Understanding ROI in Marketing03:00 - The Dangers of Chasing High ROI05:57 - The Importance of Team Collaboration09:55 - The Promise to the Customer11:58 - Shifting Focus from Ratios to RevenueSources:Ambler, T. (2000). Marketing Metrics. Business Strategy Review, 11(2), 59-66.Binkley, M. (2024). 35 Factors that Affect Marketing ROI. Quatical Fractional Marketing Leadership.B2B Institute & WARC. (2024). Making a Promise to the Business Customer: Why Customer Promise Campaigns are Even More Effective in B2B than B2C. LinkedIn.Calgary Marketing Association & Stone-Olafson. (2024). Shaping Success: Alberta's Marketing Landscape and the Trends Influencing ROI.Duhigg, C. (2012). The Power of Habit: Why We Do What We Do in Life and Business. Random House.Kaushik, A. (2023). The Best Marketing ROI Formula: Incremental Net Profit ROI!. Occam's Razor.Martin, R., & B2B Institute. (2023). Making a Promise to...

In this episode of Torsion Talk, Ryan Lucia breaks down a timely article by Joseph Roberts (AQUED) titled “At a Crossroad Again: Navigating the Transitions Shaping the Garage Door Industry.” Ryan walks through the three core pillars of the article and adds his own real-world perspective from the dealer side, including what he agrees with, what he challenges, and what he believes is coming next for the garage door business.Ryan opens with quick industry updates, including a behind-the-scenes look at his new studio build, early signals that steel pricing may rise due to supply and demand pressures, and what he's seeing in marketing performance as clicks continue to shift in an AI-driven search landscape. He also shares plans for Markinuity and GDU at the IDA Expo, including a booth presence, potential live podcast recording, giveaways, and a private event.From there, Ryan dives into the first pillar: market segmentation and specialization. He discusses the push toward residential-only or commercial-only strategies, why he doesn't fully agree that doing both automatically makes you a generalist, and how seasonality and revenue stability can make multi-segment operations smarter when structured correctly. He also explains why he split his commercial and residential websites, how Google rewards specialization, and what it takes to market effectively to B2C homeowners versus B2B commercial buyers.The second pillar is where Ryan goes deepest: the growing tension in dealer and vendor relationships. He addresses consolidation at the manufacturer level, the shifting OEM-dealer dynamic, and why dealers must stop accepting one-sided arrangements. Ryan talks candidly about sales rep performance in the industry, the real costs dealers absorb when manufacturers miss on quality control, shipping, or accuracy, and why multi-manufacturer sourcing can protect a business. He gives credit where it's due by highlighting manufacturers he believes are doing things well, while also calling out common operational breakdowns that create expensive dealer-side problems.Finally, Ryan ties in the third pillar: ownership changes and exit strategy. He explains why succession, private equity, and acquisition timelines should influence marketing decisions, budgets, and business strategy. Ryan closes with a blunt but optimistic view of where the industry is headed, why the “purge” and consolidation are real, and what focused dealers must do now to compete, execute, and win in the next 5–10 years.Find Ryan at:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://markinuity.com/⁠Check out our sponsors!Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

Businesses don't win by selling more features or even better experiences anymore. In this episode, Joe Pine explains why the real value today comes from selling outcomes and guiding customers toward meaningful transformation. We unpack the transformation economy, how it differs from the experience economy, and why charging for outcomes changes pricing, guarantees, and business models. You will learn how both B2B and B2C companies can productize transformation, align messaging with real results, and help customers become who they want to be. Today we discussed: 00:00 Why Transformation Matters Now 11:43 Productizing Transformation 14:00 Pricing and Outcome-Based Models 16:48 Messaging Around Who Customers Become 20:16 How to Start a Transformation Strategy 24:28 Connect With Joe Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!