Podcasts about b2c

Anika sat down with Nani Israel to explore how service-based founders and entrepreneurs can escape the trap of key-man risk, overcome perfectionism, and transition from hustle to strategic delegation. Drawing from her extensive background in digital marketing and her work as the founder of AirAssistant IO, Nani shared practical insights into building premium digital infrastructures, leveraging warm audiences through conversion events, and positioning businesses for high-ticket success. In This EpisodeScaling AirAssistant IO to install digital growth marketing infrastructures for service-based founders and consultantsMoving past key-man risk and breaking the trap where everything in the business depends on the founder's mood or memoryThe core realization that tying something as finite as time to something as infinite as money guarantees a ceiling on growthOvercoming the primary barriers to delegation: perfectionism, unnecessary work distractions, and fearLeveraging warm audiences through short-form conversion sprints and high-converting launch eventsHarnessing the power of human connection, strategic brand partnerships, and done-for-you elements in an AI-driven economy Timestamps00:01 Introduction: Uncovering stories, strategies, and secrets of thriving business leaders01:29 Nani Israel's daily life as a founder, mother, and creator of AirAssistant IO02:52 Key-man risk and the trap of wearing all the hats in a service-based business05:07 Finding purpose by solving a major problem and transitioning from charm school to digital infrastructure08:56 The difference between a hustle problem and a leverage problem, and investing in high-level mentorship17:48 Why perfectionism and distraction prevent founders from delegating authority and outcomes24:15 Pre-selling belief systems through indoctrination engines before sales calls begin31:45 The enduring power of human connection, done-for-you services, and strategic brand partnerships37:13 Special offers for listeners: scaling CEO assessments and multi-million dollar strategy vaults40:25 Guiding principle: making large amounts of money quickly by becoming the person capable of the journey Key Insights & TraitsInsight 1: Time is Finite, Money is Infinite Tying a finite resource like personal time to an infinite concept like income guarantees that a business owner will eventually hit a growth ceiling. True leverage requires building systems, automation, and delegation. Insight 2: Delegation Means Assigning Outcomes True delegation is not just handing off random tasks; it is assigning the ownership of specific departmental outcomes to people who are experts in their areas of genius, allowing the CEO to focus entirely on top-of-funnel visibility and bottom-of-funnel conversion. Insight 3: High-Ticket Pricing Requires Radical Self-Belief Founders often underprice their services due to scarcity mindsets. Shifting toward value-based pricing and serving a small, concise group of premium clients changes the entire economic model of a business. Insight 4: Marketing Fundamentals Never Change While artificial intelligence and automation enhance efficiency, the core drivers of business growth—human connection, relationship building, and strategic brand partnerships—remain timeless. Insight 5: Warm Audiences Drive Immediate Cash Injections Founders with small followings do not need massive cold traffic to scale. Tapping into existing email lists, text message databases, and social media followings through a targeted conversion sprint creates fast, high-converting revenue. Resources & Links MentionedAirAssistant IO (Nani's digital growth marketing infrastructure firm)The Golden Thread and the Lineage of the Light by Nicolette Halliday (referenced in context)Madam C.J. Walker (historical case study on affiliate and brand partnerships)Myron Golden (sales trainer and pricing philosophy reference) About Nani IsraelNani Israel is the founder of AirAssistant IO, a digital growth marketing infrastructure firm dedicated to helping service-based founders, coaches, and consultants quantum leap their results. Having generated multiple millions in closed sales and helped her tribe accumulate nearly $20 million, Nani specializes in installing leadership, systems, and high-ticket sales frameworks that free founders from the daily grind. Her overarching mission is to help founders reach $100M in reported revenue while living lives that do not demand sacrificing their nervous system in exchange for success. Connect with NaniInstagram: @airassistant.io LinkedIn: Nani Israel, M.EdWebsite: www.airassistant.ioSpecial Offer for YBA Listeners: Text PODCAST to 217-745-6987 to schedule a free Scaling CEO Assessment (valued at $3,000), gain instant access to a $13M strategy vault, and claim a free seat inside the Scaling CEO School, where experts and service providers gather to learn how to consistently sell high-ticket (B2B and B2C). YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place. Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857 Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857 Check out our Website: https://www.yourbrandamplified.com Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

AI Search visibility, and why your brand might be invisible to AI: Charlie Marchant, CEO of Exposure Ninja, shares how to find out whether ChatGPT, Gemini, Copilot, and Google's AI Overviews are recommending you, and what it's costing you if they're not.Ranking well on Google doesn't mean you'll show up in AI answers. Charlie walks through a 20-prompt test you can run in an afternoon, the four places a brand can sit in AI answers (invisible, cited, named but described badly, or recommended), and why your competitors keep getting named instead of you. She finishes with a three-part framework and a 30, 60, and 90-day plan, followed by a Q&A on B2B vs B2C, ChatGPT ads, sharing a name with another brand, and whether smaller publications are worth pitching.Charlie runs Exposure Ninja, an independent B Corp agency that's been working on AI search since 2023, back when Google's AI Overviews were still called SGE.https://exposureninja.com/+The AI Cost Calculator: https://exposureninja.com/ai-cost/Exposure Ninja is offering a complimentary AI Visibility Review: a free 30-minute session with a Marketing Consultant to see how your business shows up in ChatGPT and other AI tools, and what that could mean for your leads, customers, and revenue: https://meetings.hubspot.com/samuel-lloyd/tmm+0:00 Intro1:59 Why brands are invisible in AI4:42 Google vs AI search8:28 How AI changes the buyer journey14:40 The four levels of AI visibility16:31 How to audit your AI visibility25:33 Why competitors show up and you don't30:44 A three-pillar framework35:03 Your 30-60-90 day plan37:53 Key takeaways41:59 Q&A+Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Exposure Ninja + Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva

1️⃣ Notre 1ère actualité est un bilan E-Commerce 2026 en Europe. Le e-commerce européen continue de progresser, mais la carte des opportunités se redessine. En 2025, les ventes B2C en ligne ont atteint 911 milliards d'euros, contre 842 milliards un an plus tôt, soit une hausse de 7%.2️⃣ Pour notre 2ème actualité, nous zoomons sur la France avec un bilan E-Commerce T2. Le e-commerce français accélère aussi, mais les 52,2 milliards d'euros dépensés au deuxième trimestre 2026 ne racontent qu'une partie de l'histoire.Notre épisode précédent "ChatGPT Ads : faut-il déjà investir sur ce nouveau canal ?" : https://youtu.be/iu5V9MvTL2w

¿Qué diferencia realmente al B2B del B2C y cómo puedes vender mejor en cada modelo? Descubre cómo adaptar tu enfoque comercial para conectar con tus clientes ideales y convertir más prospectos en clientes leales.

Najdroższa infolinia w Twojej firmie to Twój dział handlowy. Status zamówienia, faktura, limit kredytowy - klienci dzwonią i pytają o dane, które macie w ERP. Handlowiec je odczytuje, odkłada słuchawkę i odbiera kolejny telefon. Na sprzedaż zostaje przez to niewiele czasu.Ten problem zwykle zaczyna się już na etapie wdrożenia. Firmy dopracowują stronę główną, kartę produktu i koszyk, a panel klienta zostawiają na sam koniec, lub nie ruszają go wcale. Tyle że domyślny panel na platformie e-Commerce powstał z myślą o kliencie B2C, który wraca raz na kilka miesięcy, a nie o zakupowcu, który pracuje z Twoją platformą na co dzień.W tym materiale pokazuję 5 filarów panelu klienta B2B, dzięki którym Twoi klienci obsłużą się sami.Z tego filmu dowiesz się:➡️ dlaczego jedno zamówienie w B2B potrzebuje dwóch statusów➡️ jak obsłużyć zapytania ofertowe, żeby handlowiec od razu wiedział, komu może dać rabat➡️ jak ułatwić ponowne zamówienia i nie zamknąć klienta w bańce tych samych produktów➡️ jak odwzorować w panelu oddziały, role i akceptacje zamówień - i kiedy lepiej uprościć proces niż platformę➡️ po co klientowi dashboard, który spina wszystko w jednym miejscuJeśli projektujesz właśnie platformę B2B albo widzisz, że Twoi handlowcy toną w telefonach typu „gdzie jest moja faktura?" - ten film jest dla Ciebie.

E se as pessoas confiarem mais no seu vendedor do que no influenciador que você contratou? Neste episódio, Rafael Kiso e Marcio Silva recebem Rafaela Guimarães, CEO e cofundadora da Socialis — plataforma que transforma vendedores em criadores de conteúdo por gamificação — para falar de Employee Generated Content e social selling na era da presença digital.  A conversa mostra por que o conteúdo de quem está na ponta virou o ativo mais escasso do marketing: a pesquisa da Edelman que coloca os funcionários acima de influenciadores, jornalistas e do próprio CEO na confiança do consumidor; o dado do LinkedIn de que vendedores com alto Social Selling Index geram 45% mais oportunidades e têm 51% mais chance de bater a meta; a vendedora da Volvo que fechou a venda de um carro pela DM do Instagram com um mês de perfil; e o Corretor em Cena, do QuintoAndar, que reduziu em 70% o custo de produção e levou os vídeos de corretores de 5% para 35% do investimento de mídia.Tem também o passo a passo para começar: quem ativar, por que começar por uma amostra, quais incentivos funcionam e como resolver a governança dos perfis. Um episódio para profissionais de marketing, agências, social medias e times comerciais.00:00:09 Abertura: quem é Rafaela Guimarães e o que faz a Socialis00:01:18 O que é EGC: do User para o Employee Generated Content00:02:52 Funcionário gera mais confiança que influenciador e CEO00:06:20 EEAT e LinkedIn: por que o conteúdo do funcionário vira referência00:07:20 B2B x B2C: o que muda na estratégia de social selling00:08:59 Como nasce um projeto: narrativa da marca e rotina de conteúdo00:11:40 Triumph: 15 dos 30 vendedores que mais venderam estavam no programa00:12:28 Volvo: a venda de um carro por DM com um mês de perfil00:13:13 Panfletagem digital: interromper a conversa em vez de entrar nela00:15:44 A moto vendida a partir de um comentário00:17:56 As duas únicas formas de gerar confiança: indicação e autoridade00:20:39 Conteúdo pasteurizado de IA: como as plataformas reagiram00:21:47 LinkedIn: Social Selling Index e 45% mais oportunidades – Ouça o episódio sobre Social Selling: https://mla.bs/f91b62efce00:22:40 58% dos brasileiros pesquisam produtos nas redes sociais00:25:15 TikTok x Instagram no Brasil: 134 milhões contra 149 milhões00:25:54 EGC x creator economy: colaborador não é creator contratado00:27:59 Perfil pessoal ou perfil da marca?00:30:28 QuintoAndar: 70% menos custo e mídia de 5% para 35%00:34:39 A melhor estratégia é fazer as pessoas falarem de você00:35:57 Publi x consistência: a Volvo fez 15.000 conteúdos em um ano00:38:02 Volume de conteúdo: o detalhe que quase todos interpretam errado00:41:28 43% das marcas preferem executivos e 27% acadêmicos a influenciadores00:45:32 Comunidade no WhatsApp: o que mantém o programa vivo00:48:51 Gamificação: quais incentivos realmente movem os vendedores00:55:00 Governança: de quem é o perfil se o vendedor sair da empresa00:57:53 WhatsApp: o canal onde a maior parte da venda acontece00:59:39 Marketing conversacional e os 78% que compram de quem responde antes – Conheça a mLabs Chat: https://mla.bs/4ee812157301:02:37 O primeiro passo para uma marca começar com EGC01:04:12 Começar por amostra01:05:45 EGC funciona para empresa pequena?01:07:26 Como os vendedores estão usando IA no dia a dia01:09:55 Efeitos colaterais: turnover, engajamento interno e RH01:11:15 Os três indicadores de um programa de EGC01:12:10 Encerramento: na era da IA, o diferencial é ser humanoAcompanhe Rafaela Guimarães: Instagram - https://www.instagram.com/rafaelaguimaraes/ | LinkedIn - https://www.linkedin.com/in/rafaela-santos-guimaraes/ Socialis:   Instagram - https://www.instagram.com/socialisapp/  | LinkedIn -  https://www.linkedin.com/company/socialisapp/ Potencialize sua gestão de mídias sociais com a plataforma mais usada por agências e profissionais no Brasil! Teste grátis a mLabs agora mesmo: https://mla.bs/8f82d839

In der heutigen #kassensturz Folge, unseren wöchentlichen Marketing & eCommerce News, geht es unter anderem um folgende Themen:

In dieser Live-Aufnahme des wieCommerce? Podcasts sprechen die Hosts Kristina Mertens und Max Rottenaicher mit Maximilian Burianek, Head of Commerce Partnerships bei TikTok Shop Europe, über den aktuellen Stand von Live Shopping im deutschen Markt. Ist Deutschland bereit für eine interaktive Shopping-Revolution oder braucht es hier eine grundlegend andere Strategie als in China oder den USA? Anhand echter Case Studies und erster deutscher Erfolgsgeschichten wirft die Session einen ungeschönten Blick darauf, was Streams wirklich profitabel macht. Außerdem zeigt Maximilian wie führende Brands Entertainment und E-Commerce verbinden, um nachhaltige Umsätze auf TikTok Shop aufzubauen.

One million views sounds like success. But if 50 highly targeted podcast viewers can produce four clients, PI attorneys might measure content performance by the wrong number. Dennis “DM” Meador is the founder and CEO of Legal Podcast Network, which supports 225 attorney clients with a team of 60+ employees. His approach to B2C content isn't about building the biggest audience—it's about answering the highly specific questions potential clients try to answer before they ever contact a law firm. In this episode, Dennis joins Chris Dreyer to break down why legal podcasting can work as a B2C strategy, where podcast content fits into the client journey, and why relevance can matter more than reach. You'll learn: The ROI metrics that matter when you build a legal podcast to generate cases instead of mass attention. Where targeted B2C content can reach PI prospects before bottom-of-funnel competition begins. The publishing mistakes that prevent attorney podcasts from gaining meaningful traction. A content repurposing model for turning short recordings into social, video, website, and search assets. The connection between attorney authenticity, client trust, and stronger pre-call positioning. Head over to Rankings.io and see for yourself how we can help take your business to the next level. Like what you hear? Hit Subscribe! We do this every week. If you want to keep learning from the best voices in PI, join us at PIMCON 2026. Buy your tickets now! Subscribe to our newsletter and get the freshest news every Monday: newsletter.rankings.io Get Social! Personal Injury Mastermind w/ Chris Dreyer powered by Rankings.io is on Instagram | YouTube | TikTok

Por que o brasileiro continua viajando mesmo em períodos de juros altos, crises e incerteza econômica?Neste episódio do Market Makers, Thiago Salomão recebe Juan Carlos Pasquel, Diretor de B2C para as Américas na Expedia Group, para entender o comportamento do viajante brasileiro e por que o Brasil se tornou um mercado tão estratégico para uma das maiores empresas de viagens do mundo.Juan explica por que o brasileiro coloca viagens entre suas prioridades de consumo, como o mercado de viagens corporativas mudou depois da pandemia e o que diferencia Brasil, México, Canadá e outros países das Américas.O papo também passa pelo crescimento da Expedia no Brasil, pela combinação entre viagens de trabalho e lazer — o chamado “bleisure” — e por uma transformação que está apenas começando: o impacto da inteligência artificial e de ferramentas como ChatGPT no planejamento de viagens e na tomada de decisões dentro das empresas.Neste episódio:• Por que o brasileiro gosta tanto de viajar• Como parcelamento e comportamento de consumo influenciam o setor• O crescimento das viagens corporativas depois da pandemia• Por que o Brasil é um mercado estratégico para a Expedia• As diferenças entre os viajantes do Brasil, México e Canadá• Trabalho + lazer: o crescimento do “bleisure”• Como a IA está mudando a pesquisa e o planejamento de viagens• Os aprendizados de Juan após mais de uma década na Expedia• Liderança, carreira e gestão em uma multinacional globalHoteis.com / viagens a trabalho: https://www.Hoteis.com/product/business 

Returns management is often treated as a necessary headache on the edge of warehouse operations. On this episode of The New Warehouse Podcast, Kevin is joined by Kyle Bertin, co-founder and CEO of Two Boxes, and Shauna Bowen, EVP and Chief Digital and Transformation Officer at Radial.Two Boxes provides technology for processing returns inside fulfillment and distribution centers. Radial is a global 3PL serving e-commerce and B2C brands. Together, Kyle and Shauna explore why returns deserve more attention. Learn more about Third Wave Automation here. Follow us on LinkedIn and YouTube.Support the show

Jonti Bolles has been in Danny's orbit for years, crossing paths at SearchHOU, AMA Houston, and a dozen other industry events long before this conversation finally came together. As CEO of Who Digital Strategy and one of the earliest practitioners to genuinely lean into AI for content creation, she's also the architect of the AI Entity Blueprint, a framework for brand consistency that goes well beyond a traditional brand guide. In this episode, she traces the single thread running from Google's founding to today's LLMs, makes the case for trust as the only metric that has ever really mattered, and shares a moment at a memorial service that reframed what she believes her work is actually for.Episode Highlights:Jonti shares why trust has been the single through-line of search marketing from Google's founding to AI overviews in 2026, and why Jonti has been building toward this moment for her entire career.This episode explores the AI Entity Blueprint: what entities, attributes, and values actually mean for brand consistency, and why the inconsistencies that LLMs find across your digital footprint are costing you visibility right now.Jonti gives the microwave analogy: why AI will create new industries and jobs rather than eliminate them, and why those resisting it are simply happy where they are.We uncover what Jonti learned at a memorial service about what a real body of work looks like, and how that shapes the way she thinks about sustainable, ethical work.She shares her belief that early AI adoption follows the same logic as staying in the market during an economic downturn: those who go in early come out ahead, and the gap compounds.Episode Links: Jonti Bolles on LinkedIn: linkedin.com/in/jontibollesWho Digital Strategy: whodigitalstrategy.comRelational SEO Tool: relationalseo.comWinning by Jack Welch: Available on AmazonSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

You know the email. You stay at a hotel, eat at a restaurant, buy a product or use a service, and soon afterward it lands in your inbox: “How likely are you to recommend us?” Pick a number and you've just become part of a Net Promoter Score. NPS is everywhere; from hotels, restaurants and retailers to B2C and B2B product and service companies. For more than 20 years, that familiar question has been showing up in customers' inboxes while the resulting scores have become a fixture on managers' dashboards. In this episode of Feedback Matters, Jeff Robbins and Rich Raffel take a fresh look at NPS more than two decades after its introduction. Why did it become so popular? What exactly is it measuring? And what are some of the quirks and potential pitfalls of its rating scale and scoring methodology? The discussion was sparked by two separate guest surveys Jeff received following the same hotel stay. Both asked about recommendation...but in very different ways. One simply asked, “Would you recommend us?” Yes or no. The other asked the familiar NPS question on a numerical scale. That seemingly small difference raises a much bigger question about what NPS is really measuring. Jeff and Rich also look at what NPS got right—particularly the simplicity that helped make it so successful—and whether, more than 20 years later, it's time to rethink how we measure recommendation, loyalty and the customer experience. ➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖➖ Want us to take a look at your feedback loop?

Bobby Stephens leads the US retail and CPG practice at Deloitte Digital, and he came on right after his team published their 2026 B2C commerce research, Bridging the commerce divide, which surveyed 550 B2C commerce leaders and 1,000 consumers and found the two groups describing what sounds like two different businesses. The gap is not in anything exotic. It sits in the table stakes, in finding a product, confirming it is in stock, checking out, getting an order update, and making a return. As Bobby puts it, merchants think they are doing a better job at checkout than customers think they are. The reason it persists is that customers benchmark a retailer against every experience they have, including the apps on their phone that exist for fun, rather than against the competitor down the street. In this conversation: the attribution gap that opens up when nobody can tell a human visitor from an agent, what that does to anyone selling audiences through a retail media network, why only 10 to 12% of companies use agentic AI extensively in customer facing commerce, why he is cool on the segment of one, why retailers are further along than brands, why agentic buying lands in B2B before B2C, why the website is not going anywhere, and the proposition that has decided every shift since ecommerce started, which is save me time and save me money. Guest: Bobby Stephens, Head of US Retail & CPG, Deloitte Digital (Principal, Deloitte Consulting LLP) Report: Bridging the commerce divide His podcast: That Makes Sense (sense spelled C E N T S) LinkedIn: bobby-stephens-digital

How does a consumer services business keep Finance in control while adding branches, chasing seasonal demand, and folding in acquisition after acquisition? In this episode of CPM Customer Success, we look at how OneStream helps consumer services companies connect branch-level activity with a consistent, enterprise-wide financial picture. We dig into why performance can look simple from the outside but get complicated fast once you factor in dozens (or hundreds) of locations, shifting customer demand, and the different systems that come along with every acquisition. You'll hear how driver-based planning and scenario modeling let Finance react in real time instead of waiting for next year's budget, and how OneStream's Extensible Dimensionality lets local teams manage the detail they need while corporate keeps a consolidated view. Our CPM Customer Success Story features a B2C lawn care company that used OneStream to unify close, consolidation, actuals, analytic reporting, and branch-level planning across a rapidly growing footprint. The results were: the ability to acquire and integrate new businesses within a quarter, expansion to 40 branches across 12 states, more than 215,000 customers served annually, and 200% revenue growth. If your Finance team is trying to scale alongside a growing, multi-location business, this episode is for you.

Kibo: A unified, model-agnostic approach to agentic commerce For B2B and B2C tl;drUnderstand why unified data and one AI interface can outperform a fragmented collection of point agents.See how model-agnostic AI and “bring your own LLM” architecture reduce vendor lock-in and give commerce teams more control over cost and flexibility.Learn how Playbooks automate everyday commerce tasks while preserving human oversight, permissions and accountability.Eric Rosado's return to Kibo as Chief Product Officer comes at a pivotal moment for ecommerce technology. After previously serving as Kibo's VP of Product and spending three years as CPO at Monetate, Eric returned to help shape Kibo's next phase of product innovation, as AI accelerates software development and the way commerce teams operate.The vendor market is evolving rapidly. AI is enabling companies to build faster but that creates new challenges: deciding what to build, keeping pace with constant model innovation and helping customers navigate a crowded market where vendors often promise similar capabilities. Product teams must now design not only for customer experience, but also for “agent experience”, making their platforms easy for AI agents to understand and use.That thinking is central to Kibo AI, Kibo Commerce's newly available agentic layer. Rather than exposing customers to a growing collection of individual agents, Kibo AI brings nine specialised agents together behind one unified interface spanning commerce and order management. Its unified data model and API-first architecture allow agents to work across catalogue, pricing, promotions, inventory, routing, fulfilment and orchestration without forcing users to understand the underlying complexity.Kibo AI is also model agnostic. Through its “bring your own model” architecture, customers can use OpenAI, Anthropic, Gemini or open-weight models according to their existing technology strategy, performance requirements and budget. This flexibility helps avoid vendor lock-in and gives businesses greater control as model capabilities and token costs continue to change.Our conversation also explores Playbooks: plain-language automations that run on triggers or schedules. They can monitor new products for missing content, flag fulfillment risks, generate reports and connect with external services such as translation engines or Slack.It's important that we emphasise human oversight. AI can analyse, explain and prepare actions, but permissions, audit trails and approval steps remain in place, helping commerce teams automate repetitive work without surrendering control.

What's up everyone, today we have the pleasure of sitting down with Aditya Vempaty, VP of Marketing at Coram AI.(00:00) - Intro (01:07) - In This Episode (05:05) - Why Expansion Revenue Beats New Logos When Channels Are Saturated (06:07) - Why Customer Empathy Means Knowing What Gets Your Buyer Promoted (12:38) - How to Tell If Your Case Study Makes the Customer the Hero (18:16) - Why Single Channel Attribution Hides the Journey That Closed the Deal (22:00) - How to Find Real Customer Problems by Paying for 30 Minute Interviews (30:29) - The 3 Levels That Connect Marketing Strategy to Tactical Execution (36:32) - Why Implementation Speed Is the Real Answer to a Migration Objection (42:12) - The ABM Play You Can Build From Your Closed Won List Today (48:46) - How Marketing Leaders Get a Team to Actually Adopt an AI Tool (53:26) - How Marketing Leaders Decide What Deserves Their Energy Summary: Aditya has built marketing functions and named categories from nothing at Synthego, Amplitude and Nutanix, and he shows up here to argue that the loud top of funnel work is now the cheaper half of the job. He takes apart the make your customer the hero cliche with a test you can run on any case study in about 4 seconds, then explains why he pays customers $100 for 30 minutes before he will even look at the product he was hired to market. There's a story about harvesting a competitor's free tier badge off customer websites, a telco onboarded in 6 weeks, and a VP of marketing spending 15 minutes making a poster so his team would actually use AI. He also has a very short answer for what your ChatGPT persona document is worth. Stick around for the part where 95% product parity turns into the only argument that reliably wins a migration deal.About Aditya VempatyAditya Vempaty is the VP of Marketing at Coram AI, an AI physical security platform running across more than 1,500 locations. Before that he spent 3 years as VP of Marketing at MoEngage, where the company grew from $58M to $100M in ARR. Earlier in his career he built the marketing function and named the category at Synthego, Amplitude and Nutanix, work that spans 2 IPOs and several unicorns.He also invests as an angel, mentors at First Round Capital, and is known for 2 rules he repeats often: market the problem first, and distribution is the strategy.Why Expansion Revenue Beats New Logos When Channels Are SaturatedEvery marketing team has a number on the board for new logos. Far fewer have one for what happens to a customer 6 months after the contract gets signed. That made sense when acquisition was cheap and a paid dollar reliably bought you a lead. Channels are crowded now, budgets are flat, and the math has moved.Aditya has spent his career at the loud end of marketing. He helped name the product analytics category at Amplitude. He helped define the agentic customer engagement platform at MoEngage. Those are top-of-funnel plays, the kind where you plant a flag and get the industry to repeat your words back to you. So it's a fair question why the category creation guy now spends his time talking about heroes, lifecycle and retention.His answer is arithmetic.For a marketer defending a budget, the second half of that sentence matters more than the first. Cheaper is the obvious part. Easier to show impact is the part that should change how you plan. Every acquisition attribution fight you've ever lost, where the CFO wants to know which of your 6 channels made the lead buy, goes away when the account is already in the building and you can see exactly what they did and didn't adopt.The shape of the products matters too. Amplitude and MoEngage are both multi-product suites. Customers land on one thing, get value, and then expand into the rest. So the second, third and fourth sale are already sitting inside your customer base, and nobody has to be convinced you exist. Aditya points to HubSpot's version of this, where the funnel is a loop rather than a line, and treats the loop as the actual revenue machine instead of a diagram in a deck.Here is the uncomfortable version. Most B2B marketing orgs are staffed and measured around the most expensive, least provable part of the job. If expansion is where the margin actually is, the demand gen team should carry a retention or adoption number, and most demand gen teams would fight you hard on that.Key takeaway: Pull the last 4 quarters of revenue and split it into new logo, expansion and renewal. If expansion is the bigger line and nobody in marketing carries a number against it, claim it before the next planning cycle starts. Pick the one product line your existing customers adopt second and build the campaign for that.Why Customer Empathy Means Knowing What Gets Your Buyer PromotedCustomer empathy is the most repeated phrase in B2B marketing and the least examined one. It shows up in every kickoff deck, every messaging workshop, every values page. Ask what it produced and you usually get a persona document nobody has opened since it was made.Aditya spent years on the vendor side of exactly this, at 2 companies that sit in the middle of the funnel where marketing ops and lifecycle people live. He saw how the sausage gets made, and he came out of it with a low opinion of the word.What replaced it is much more specific and much more useful. Sitting inside those companies taught him that the thing worth understanding about a buyer is their job justification. How does this person prove they were worth their salary this year? How do they get promoted? Your product either helps them say that sentence out loud or it does not.At Amplitude the answer was retention. Product managers in B2C couldn't track what they were doing and couldn't justify their own existence and investment. The industry was obsessed with mobile acquisition at the time, so the question that actually kept a PM up at night was how to keep the users they had already paid for and how to show the product was giving those users value. Amplitude built the whole marketing motion around that metric because that metric was the PM's career.At MoEngage the pain had moved. Retention was table stakes by then and everyone was already on mobile and web. The problem had become execution across channels, and the version Aditya describes is painfully familiar to anyone who has run campaigns at a big company. You have every channel available to you and no ability to say what you actually did. He describes marketers who legitimately can't come back and report which campaign hit, where it hit, and which users it reached across the full cycle. Teams operated as channel owners rather than as one coordinated effort.Then he gives the number that makes it real. One customer took 6 weeks to launch a campaign, because getting the segments required 20 people on a SQL query team pulling across 5 databases. 6 weeks. For a campaign. That's the daily texture of the job for the person you're selling to, and no amount of empathy language on a website touches it.Here is the payoff. When your product lets someone explain their value in a simple way that other people understand, they stop being a customer and start being an advocate. As Aditya says, they will rave about you because you made their life easier and their job explainable.Most vendor positioning is aimed one level too high. It addresses the company's pain, churn and efficiency and cost, while the person signing the order form has a smaller and more urgent problem, which is that they can't prove what they did last quarter. That mismatch is why so much martech messaging reads as true and lands as nothing.Key takeaway: Write down the exact sentence your champion would say in ...

Fondée à Paris en 2020 par Arnaud Rihiant, Alexis Delplanque et Eric Gaudin, DJUST utilise l'IA agentique B2B pour automatiser la prise de commande. Finis les saisies manuelles dans l'ERP, les fichiers Excel et les échanges téléphoniques. En 2026, la plateforme devrait gérer aux alentours de 3 milliards d'euros de commandes pour une cinquantaine de clients, dont Socoda, Eiffage et Franprix. En octobre 2025, elle a levé 7 millions d'euros auprès de NEA, Elaia et Speedinvest pour développer sa plateforme d'IA agentique. Arnaud Rihiant analyse dans cette interview les spécificités du e-commerce B2B, le coût de la ressaisie et la conception des agents IA dans ce contexte. IA agentique B2B : du e-commerce à l'agent qui passe commande DJUST en chiffres : 2020, une cinquantaine de clients et près de 3 milliards d’euros de commandes gérées en 2026. Les illustrations de ce billet ont été réalisées avec Claude, ChatGPT et Midjourney. Les sources sont indiquées chaque fois que cela est nécessaire. Arnaud Rihiant a fait ses classes chez Mirakl, où il a accompagné pendant plus d'une décennie l'implémentation et la réussite client. C'est là, dit-il, qu'est né le constat fondateur de DJUST. Qu'est-ce qui, chez Mirakl, vous a convaincu que le B2B avait besoin de sa propre plateforme plutôt que d'un outil B2C adapté ? « DJUST a été créé en 2020 sur la base d'un constat que j'avais déjà fait chez Mirakl », explique Arnaud Rihiant. Mirakl était à l'origine très concentré sur le B2C, jusqu'à ce que de plus en plus d'acteurs du B2B s'intéressent à sa marketplace. « Je me suis rendu compte que c'était un monde qui avait beaucoup de mal à se digitaliser. Chaque projet était complexe et durait un an, deux ans, voire plus, avec des sommes astronomiques d'investissement ». La complexité tient à la nature même de l'achat B2B. « Le B2C se focalise énormément sur l'apport de trafic. On dépense beaucoup d'argent en webmarketing, en réseaux sociaux, pour faire venir les gens sur le site. Mais une fois sur un site B2C, l'acte d'achat est simple, j'ajoute au panier, je sors ma carte bleue, je paie et on n'en parle plus ». En B2B, des négociations contractuelles précèdent l'achat, avec des catalogues, des prix préférentiels et des conditions de paiement propres à chaque client, qu'il faut ensuite reporter dans la plateforme. « Quand on repart d'une solution pensée pour un acte d'achat très simple et qu'on veut y intégrer ses propres règles, c'est là que toute la complexité commence ». Vous accompagniez environ 50 clients fin 2025, pour 1,5 milliard d'euros de volumes de commandes. Où en êtes-vous aujourd'hui ? « Nous avons déjà dépassé ce montant à mi-année 2026. Je pense qu'on fera entre 2,5 et 3 milliards d'euros de volumes de commandes cette année », précise Arnaud Rihiant, qui insiste sur un second indicateur, l'adoption à périmètre constant. « Les acheteurs B2B ont tous des smartphones dans les mains. Ils sont habitués, au quotidien, à des choses simples et rapides. Quand on leur dit qu'il faut se connecter à un système lourd, potentiellement passer un coup de téléphone ou envoyer un email, ils n'ont plus le temps pour ça. Ce qu'ils veulent, c'est se connecter sur une plateforme simple, retrouver leurs prix, passer leur commande et la valider ». Un marché plus lourd qu'on ne le dit, mais moins simple à mesurer Selon la FEVAD, le e-commerce B2B a progressé de 4 % en France en 2025, dans la continuité de 2024, quand le B2C affichait une croissance plus soutenue. Un rythme plus tassé, donc, mais qui ne dit rien du poids réel du marché. « Selon certaines études, le commerce B2B en ligne pèse environ 600 milliards d'euros en France », avance Arnaud Rihiant, contre un B2C nettement plus modeste (environ 196,4 milliards d'euros). Dans ce total coexistent plusieurs canaux, dont l'EDI, cet échange automatisé entre deux systèmes d'information sans aucune interface pour l'acheteur. « L'EDI, c'est pour connecter deux systèmes entre eux, un chantier de six mois à un an, et vous n'en faites qu'un seul à la fois ». Le e-commerce B2B pèserait environ 600 milliards d’euros en France, contre 196,4 milliards pour le B2C (FEVAD, 2025). L'EDI ne va pas disparaître, estime le co-fondateur de DJUST, il va s'interconnecter avec le e-commerce et les portails B2B. « Pour moi, la grande révolution dans le B2B, ça va être l'IA. On a eu les journaux papier, puis la radio, puis la télévision, puis Internet, et à chaque fois un nouveau canal arrive sans tuer les précédents. Il en sera de même pour les agents IA ». Reste un paradoxe persistant, en 2026, l'email demeure l'un des canaux dominants de prise de commande. « Les acheteurs B2B sont souvent des gens très opérationnels, des boulangers, des gens sur les chantiers, pas toujours assis devant un ordinateur. Pour eux, passer une commande revient à envoyer un texto ou un email ». C'est précisément là, selon Arnaud Rihiant, que l'IA agentique B2B change la donne, en captant ces demandes informelles pour les transformer automatiquement en commandes structurées, sans bousculer les habitudes du client. Le e-commerce B2B pèserait environ 600 milliards d’euros en France, contre 196,4 milliards pour le B2C (FEVAD, 2025). Le vrai point de douleur, c'est la ressaisie manuelle Une étude DJUST relayée sur LinkedIn par Arnaud Rihiant indique que 80 % des équipes commerciales B2B perdent encore du temps à ressaisir manuellement des commandes dans l'ERP. « Les ERP sont des outils faits pour l'interne. Un ERP ne veut rien dire pour un client. Quand celui-ci passe une commande, il n'a que faire de vos process internes ». Le risque, ajoute-t-il, dépasse la seule productivité commerciale. « Beaucoup d'entreprises ne peuvent même plus extraire leurs données d'un ERP vieux de trente ans. C'est un vrai risque de gestion, perdre toute la donnée client, ne plus pouvoir vendre, si demain cet ERP cesse de fonctionner ». 80 % des équipes commerciales B2B perdraient encore du temps à ressaisir manuellement des commandes dans l’ERP. Le cas le plus abouti reste celui de Socoda, une alliance de distributeurs indépendants du BTP et de l'industrie, basée en région parisienne, cliente de DJUST depuis plus de quatre ans. La démarche s'est faite par étapes, une première plateforme e-commerce en self-service a permis de décharger 20 à 30 % des commandes basiques des équipes commerciales. Le second gain, plus spectaculaire, est venu de l'IA appliquée aux commandes reçues par email sous forme de fichiers Excel de plusieurs centaines de lignes. « On avait une personne à l'administration des ventes qui, ligne par ligne, contrôlait dans l'ERP s'il y avait du stock. Une commande lui prenait une après-midi ». L'IA analyse désormais le fichier, le restructure, effectue les contrôles de stock et de prix, avant de restituer le résultat à un opérateur humain pour validation. « Une personne qui passait trois heures à traiter une commande le fait aujourd'hui en moins de trente minutes. C'est notre recommandation constante, mettre en place un contrôle humain, pour éviter les effets de bord ». IA agentique B2B : un orchestrateur Interrogé sur le modèle d'IA générative utilisé, Arnaud Rihiant revendique une approche délibérément multi-LLM. « Il est important de ne pas être dépendant d'un prestataire ou d'une technologie. ChatGPT sera meilleur sur l'analyse d'images, Mistral sur les PDF, Claude sur les fichiers Excel. Chaque modèle a un peu sa spécialité ». Ce choix répond aussi à un risque de continuité de service. « Il y a beaucoup de solutions IA mono-LLM aujourd'hui, et le risque, c'est que si ce modèle tombe, tout est à refaire. Avec notre solution, si demain un des LLM tombe, que ce soit Claude, Mistral ou ChatGPT, le business continue de tourner parce que d'autres modèles prennent le relais ». DJUST observe également les modèles dits à poids ouverts, installables sur des serveurs indépendants, sans toutefois les déployer en dehors d'infrastructures offrant redondance et chiffrement des données. Cette prudence infrastructurelle éclaire aussi sa définition d'un agent. « Un agent, pour nous, c'est un orchestrateur qui appelle plusieurs modèles avec un objectif précis. On voit d'autres agents plutôt monolithiques, qui appellent un seul LLM et donnent un retour basique. J'appelle ça des agents passe-plat ». DJUST préfère décomposer chaque tâche en sous-agents spécialisés, l'un pour découper la demande, un autre pour analyser le texte, un troisième pour le PDF. « Ce processus améliore la pertinence, coûte souvent moins cher, et réduit le temps de traitement. Cette IA agentique B2B n'est pas vraiment composée de programmes, ce sont des skills envoyés à plusieurs LLM. Le temps des programmes est révolu, il faut penser en termes de workflows et de tâches ». Vers la commande vocale, et peut-être au-delà Poussé à se projeter, Arnaud Rihiant décrit un scénario où l'acheteur B2B commande directement à la voix. « C'est ce qu'on appelle le “voice to order”. Avant, on se connectait à un ordinateur pour passer une commande, puis on a eu les SMS, beaucoup de nos clients commandent déjà comme ça, demain on passera à la commande vocale ». Un moteur de règles restera cependant systématiquement sollicité pour vérifier stocks, prix et autorisations avant toute confirmation. « Il y aura toujours un cerveau de workflow qui contrôlera les stocks, les prix, les autorisations, et qui demandera confirmation ». Interrogé sur une automatisation plus poussée encore, comparable au trading algorithmique où des machines arbitrent en microsecondes entre places boursières, le dirigeant n'exclut pas que le e-commerce B2B évolue en ce sens. « On pourrait imaginer une IA qui devienne le centre d'achat d'une coopérative de boulangers, capable d'analyser les volumes de vente de chacun, les pics saisonniers, et de passer des ordres d'achat de manière autonome. On n'en est pas si loin que ça ». C'est peut-être là que se joue, au fond, l'avenir de l'IA agentique B2B, moins dans la promesse d'un agent conversationnel isolé que dans sa capacité à s'insérer, discrètement, entre un email mal formaté et un ERP qui ne comprend rien à ce que veut vraiment le client. Pour poursuivre votre lecture, découvrez Mythes et réalité du commerce agentique. Avec Arnaud Rihiant nous avons parlé d’IA agentique pour le e-commerce B2B. À propos d'Arnaud Rihiant et de DJUST Arnaud Rihiant est fondateur et dirigeant de DJUST. Il a été membre de l'équipe fondatrice de Mirakl, où il a piloté l'implémentation et la réussite client pendant plus d'une décennie, avant de lancer DJUST en 2020 pour répondre aux besoins spécifiques du commerce B2B, distincts selon lui de ceux du B2C. DJUST est une plateforme SaaS de commerce B2B fondée à Paris en 2020 par Arnaud Rihiant, Alexis Delplanque et Eric Gaudin. Elle permet aux distributeurs, industriels et fabricants de digitaliser leurs processus de vente B2B (catalogues en ligne, e-procurement, connecteurs marketplace) sans remplacer leur ERP existant. La société a levé 4 millions d'euros en amorçage auprès d'Elaia en 2020, puis 12 millions d'euros en série A en 2023 (New Enterprise Associates, Elaia), et 7 millions d'euros supplémentaires en octobre 2025 (NEA, Elaia, Speedinvest) pour développer l'IA agentique appliquée au B2B. Fin 2025, DJUST accompagnait une cinquantaine de clients (dont Eiffage, Franprix et Socoda) et gérait environ 1,5 milliard d'euros de volumes de commandes annuels. The post IA agentique B2B : du e-commerce à l'agent qui passe commande appeared first on Marketing and Innovation.

In der heutigen #kassensturz Folge, unseren wöchentlichen Marketing & eCommerce News, geht es unter anderem um folgende Themen:

El mercado #Telco #ESP es uno de los más competitivos del mundo. Y eso se debe, en buena parte, a que se ha creado una estructura que es capaz de lanzar desafiantes que reescriben las reglas del juego en el desarrollo de negocio tanto #B2C como #B2B. Qué características comparten esos "desafiantes" y cómo se han ido sucediendo en el tiempo es la columna vertebral de nuestra conversación con Cosme Primo de Rivera. Con Cosme repasamos su trayectoria que incluye #Vodafone, #RepúbilicaMóvil, ⁨@orange⁩ y #Digi y cómo el mercado #ESP se ha ido transformando. También indagamos en las características que debe tener la oferta de un desafiante y en cuál debe ser su propuesta de valor. Cosme comparte con nosotros algunos insights acerca de las decisiones que hay que tomar y los equilibrios que deben encontrarse

Looking for practical networking and relationship management tips that work? Karl Pontau says it does not matter if your business is B2B or B2C. It is really H2H: human to human. In this episode of Test. Optimize. Scale., host Jason Fishman, CEO of Digital Niche Agency (DNA), interviews Karl Pontau, human connection expert, host of the Human Connection Podcast (230+ episodes), and founder of Vouch Connections, a concierge networking firm for busy executives. At 15, Karl survived two malignant brain tumors, an experience that taught him what matters when everything is on the line: genuine human connection, honest communication, and showing up for each other. He now shares the proven relationship-building tactics executives use to drive relationship-driven revenue growth. Questions this episode answers: - What does H2H (human to human) mean in business? - Why does every business relationship need both "rebar" (mutually beneficial transactions) and "concrete" (personal connection)? - Why should you build relationships before you need them? - Why do people avoid networking? (Research by Boothby and Bohns, 2021: we underestimate how good interactions feel and overestimate the awkwardness) - What is the daily compliment habit and why does it work? - How did a law firm grow from zero to $3M by listening to callers for 10 minutes? - Why do founders feel empty after a successful exit? - How many relationships can one person realistically maintain? (Around 150, so prioritize a core group of 12 to 20) - How should you approach networking events? (Be the most interested person in the room, not the most interesting) - What is a better question than "How are you?" ("What has been a highlight of your week?") - Why are real relationships a competitive moat in the AI era? - How do you scale human connection without losing authenticity? Connect with Karl Pontau:  @TheHumanConnectionPodcast  https://thehumanconnectionpodcast.com/ LinkedIn: https://www.linkedin.com/in/kpontau/ Test. Optimize. Scale. is a weekly podcast from Digital Niche Agency covering growth marketing, capital raising, and business strategy, hosted by Jason Fishman. Subscribe for new episodes every week.

In this episode, Michael Dargie speaks with Dr. Bruno Roque Cignacco, a university professor, researcher, and author based on the outskirts of London. Bruno teaches at postgraduate level, runs a consultancy in international marketing and import-export, and has spent the last few years building a business unit that helps companies become both more profitable and more human. His book, The Art of Compassionate Business, now in a second edition, is the throughline of the conversation. Bruno traces his shift from traditional marketing to compassionate business back to a Harvard Business Review article, "The Human Moment at Work." It wasn't about strategy or tactics, but about building long-lasting relationships and connecting with people on an emotional level. That idea sent him into the research, where he found a body of science-based studies on compassion, generosity, gratitude, and forgiveness in business. His conclusion is simple and firm: the building brick of any business is the human being, a meta resource that generates every other resource. The pair land quickly on a shared belief. Michael frames it as P2P, person to person, no matter whether the label says B2B or B2C. Bruno backs it with research: give customers two near-identical products and they stay loyal to the company that treats them as a person rather than a number in a database. Care for people and they reciprocate; treat them harshly and customers withdraw, employees disengage, and communities push back. Bruno's favourite part of the work is watching resistant companies change their minds. Show a business the research on autonomy, delegation, and psychologically safe workplaces, and the coin drops. He points to Patagonia as an exemplar, a company that calls the planet its shareholder, uses organic cotton, and runs childcare on site at no cost to employees. A loving, supportive workplace, he notes, tends to produce higher satisfaction, lower absenteeism, and a healthier bottom line. The conversation widens into travel, cultural sensitivity, and learning. Bruno reads several books a week, believing that many leaders are readers, and that learning keeps him humble. He dreams of two unhurried weeks in Egypt. He picks Spiderman and Batman as childhood favourites, and, half Italian and Argentinian, he settles the coffee-or-tea question firmly on the side of tea. To the show's rebels in waiting, Bruno offers one word: immersion. Fear is the biggest obstacle in any endeavour, and you are the obstacle, so get out of your own way. Start small, gather advice, gain confidence step by step, like easing into the shallow end of a pool before the deep. Scientists call the feeling self-efficacy; Bruno calls it the quiet certainty that you can do this. Episode Highlights [00:43,000] Home on the outskirts of London | Bruno introduces himself from Watford, a short hop from London, where he has lived for over 17 years. [01:11,000] Professor, researcher, consultant | Three decades of teaching and consulting in international marketing, plus a new unit on compassionate business. [02:19,000] Why the traditional model falls short | Focusing only on profit and closing deals ignores the human side of long-lasting relationships. [03:37,000] The article that changed everything | A Harvard Business Review piece, "The Human Moment at Work," pointed Bruno toward compassion research. [05:31,000] The human being as meta resource | Not tech or money, but people generate business models, products, and services, everything else. [06:55,000] Two identical products, one loyal customer | Given a choice, customers stay with the company that personalizes and humanizes its approach. [08:33,000] When the coin drops | Bruno's favourite moment is watching resistant companies see the research and change their minds. [09:38,000] Micromanagement backfires | Treat employees like naughty children and they disengage; autonomy and trust do the opposite. [11:32,000] Patagonia: the planet as shareholder | Organic cotton and on-site childcare show a company caring for people and the environment wholeheartedly. [13:31,000] The loving workplace study | Psychologically safe workplaces see higher satisfaction, lower absenteeism, and a better bottom line. [16:01,000] Cultural sensitivity | Bruno travels to learn, respecting other cultures and imagining the world through their lens. [22:12,000] Egypt on the bucket list | Two unhurried weeks among the pyramids is Bruno's plan for next year, done deeply, not superficially. [23:01,000] Readers are leaders | Several books a week keep Bruno humble and learning, like Buffett and Gates who read constantly. [26:34,000] The tea verdict | Half Italian and Argentinian, and 17 years in England, Bruno lands firmly on tea. [27:13,000] Advice for rebels: immersion | Start small, gain confidence gradually, and get out of your own way; fear is the real obstacle. [30:01,000] Where to find Bruno | The Art of Compassionate Business, his website, and LinkedIn, where he posts articles and interviews. Links From This Episode Bruno Cignacco, Official Website The Art of Compassionate Business (2nd edition) on Amazon Dr. Bruno Roque Cignacco on LinkedIn "The Human Moment at Work" by Edward M. Hallowell, Harvard Business Review Patagonia Full show notes, transcript, and more: https://rebelrebelpodcast.com/episodes/the-art-of-compassionate-business

The 2026 B2B Marketing Awards shortlist is out, and it's telling a bigger story about where B2B is headed. In this episode, Kavita Singh is joined by Sapio, Radish and FunnelFuel to unpack what this year's entries reveal about the state of B2B marketing, from the campaigns that made the cut to the trends shaping what "good" looks like right now. From AI-powered marketing transformation and hyper-personalized ABM to the resurgence of human, humorous, B2C-style creative in traditionally "serious" B2B sectors, the panel explores how the best shortlisted campaigns are blending bold ideas with hard commercial outcomes. They also look ahead: what truly meaningful use of AI looks like (beyond efficiency), what separates real omnichannel from "lots of channels," and which new award categories the panel would like to see emerge, from talent pipelines and sales-marketing collaboration to proprietary data and AI search. If you want to understand what's really working in B2B right now and what will be winning awards in the next few years, this B2B Marketing Awards shortlist debrief is your cheat sheet.

Today's episode of the Punk CX podcast features a chat I had with Anna Falcon, VP of CX Transformation at MCA Connect - a Grant Thornton Company. We talk about why B2B firms must deliver B2C‑level experiences or risk losing relevance, what's driving this imperative, why so many AI initiatives and transformations fail to deliver value, and why we need to put humans at the centre of transformation. This interview follows on from my recent interview – Why contact deflection creates quiet loyalty erosion – Interview with Pasquale DeMaio, VP of Amazon Connect Customer – and is number 602 in the series of interviews with authors and business leaders who are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

Connection rates have dropped roughly five times since before COVID.If ten percent of your calls used to turn into a conversation, you're probably closer to two now.David Zeff, CEO of Whistle, runs an agency that makes cold outreach work for 350-plus B2B clients, and he broke down exactly what's changed, what hasn't, and the parts of outbound most people are too embarrassed to actually do.Why Connection Rates Have Collapsed Since COVIDDavid's headline stat: connection rates have dropped roughly five times since the early 2010s. If a rep used to get a conversation on ten percent of calls, that number is closer to two percent now.That drops compounds. Fewer conversations means fewer meetings booked from the same amount of effort, cutting a rep's effective output roughly in half even before factoring anything else in.He points out that most investors and boards setting revenue benchmarks don't actually understand how much this single number has shifted, which means the targets built on top of it are often unrealistic from the start.The Four Things Whistle Screens For Before Taking a ClientWhistle turns away clients the way a lawyer might turn down a case they can't win. David treats a signed client as the start of the real work, not the finish line.First: does the founder actually know their ICP? If they're still deciding between multiple very different buyer types, that's a major warning sign.Second: is the total addressable market big enough to support a real sales motion, since a market of a few hundred accounts with multi-year sales cycles isn't a fit for most outbound efforts.Third and fourth: is there real marketing support behind the sales effort, and does the product have any real moat, since neither one used to be a dealbreaker a decade ago the way they are now.The New Risk: Can Your Prospect Just Build It Themselves?David's newest red flag: prospects increasingly ask themselves whether they could just build a simple version of the product using AI tools instead of buying it.His own team has looked at some clients' products recently and had the same reaction: this looks like something built quickly with AI, which means the prospect is likely to think the same thing.Sellers need a clear, early answer to that question, since it's showing up at the very top of the funnel now, not just at the negotiation stage.Why Cold Email Copy Isn't the Real StoryProspects often ask David to see a sample of Whistle's email copy, expecting the wording itself to explain the results.His answer is always the same: seeing the email is like seeing the cheese and asking how that made the pizza. The copy alone leaves out everything that actually got the message opened and read in the first place.Highly personalized details, like referencing someone's favorite sports team, used to work well on their own. David is direct that this stopped being enough years ago, even though it still gets attention on LinkedIn as a screenshot-worthy tactic.Stop Separating the Brand From the PeopleDavid points to Gong as the company that got this right early: during the shift to remote work, they made individual employees visible instead of hiding behind the company logo, including putting reps on billboards.B2C brands have leaned on individual personalities for a long time. B2B is only catching up to that now, and companies that keep everything behind a logo are giving up a real advantage.Donald shared a reference point from a past guest at Chili Piper, who said roughly half the deals in their pipeline had some connection to her personal LinkedIn activity, not because she was directly involved in every deal, but because buyers had engaged with her content somewhere along the way.Build Community Before You Need ItDavid's third layer, beyond the basics and personal branding: building some form of community or network around your business, even a small one.A simple example from one of his own clients: a marketing VP asked if Whistle could bring their clients together to trade notes, which turned into a referral network of consultants and adjacent service providers.It doesn't have to be a massive branded community. Even something as basic as a small referral relationship, a shared cause you donate to together, or a network of people adjacent to your buyer who can talk about your space, counts and compounds over time.The Free Tactic Nobody Will Actually DoDavid's final, deceptively simple tip: export your personal contacts from WhatsApp or your phone, write one honest message explaining what you do and asking for a referral, and send it to twenty people a day.His prediction is that most people won't actually do this, precisely because it's free, easy, and has no clever trick to hide behind if it doesn't work.He's currently running an open deal that came directly from this exact method, reaching out to a personal contact who referred him to someone else who's now moving through the sales process."We're in sales. You're always desperate. That's the job." — David ZeffResourcesConnect with David Zeff on LinkedIn.Visit Whistle to learn more about their outsourced sales development services.Join our LinkedIn cohort and learn to prospect the right way.Visit Blue Mango Studios for help creating podcast production content.Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.

In this episode of Supercharge Marketing, host Thomas Klinger sits down with Melissa Day, who leads global marketing communications at Vishay Intertechnology and has spent her career untangling marketing operations across B2B and B2C. She's the person who gets called in when a company has too many tools, too much complexity, and not enough clarity on what's actually working. Melissa's story starts, fittingly, with a mistake. Early in her career, she built a webinar registration page in Marketo, hit publish, and went to bed proud of herself. Two weeks later her boss asked how many people had registered. The answer was zero. There was no confirmation, no thank-you page, no email. Just a form that led nowhere. "It was such a silly mistake that had such a huge impact to our program," she says. "It's probably why I'm so focused on ownership and accountability now, because I never want to be in that position again." That single failure shaped how she runs teams today: fewer tools, deeper trust, and a stubborn refusal to let automation replace judgment. Why You Should Care Every marketing team is being sold the same story right now: more automation, more AI, more tools, more speed. Melissa's conversation is a useful counterweight. She's not anti-automation. An automated abandoned cart email, the simplest kind of workflow, once helped her team connect to millions of dollars in sales for a B2B company using nothing more than an existing tool and a sharp observation in GA4. But she's just as clear about where automation quietly turns into a liability: nurture campaigns nobody remembers to turn off, one customer getting the same email seventeen times, tools that promise to replace a person entirely. Her rule of thumb is refreshingly unglamorous. You don't need the flashiest MarTech stack. You need to know exactly which problem each tool is solving, and you need someone accountable for watching what it does after launch. What You'll Learn Why the best ideas are often the cheapest ones. How a simple abandoned cart email, built with existing tools and zero budget, turned into a multi-million dollar win for a B2B companyHow to turn your sales team into a marketing channel. Why every customer conversation your sales team has is a brand touchpoint, and how marketing communications can arm them for itThe case for a 7-tool MarTech stack. Melissa's rule of thumb for knowing when your tech stack has grown past what your team actually needsWhere AI genuinely helps, and where it doesn't. Why her team uses AI to draft, refine, and challenge their own thinking, but never to replace a single end-to-end processWhat an accountability culture actually looks like. The mistake that shaped her leadership style, and why she'd rather own a failure early than automate her way around noticing it

Joceline Akgün, vd för frisörkedjan Creative Headz, gästar podden Framtidens E-Handel för första gången. Hon berättar om vägen från ett tremånaders vikariat till vd-stolen, går igenom hur samma playbook som Björn Axén och Toni & Guy en gång byggde ledde fram till ett eget hårvårdsvarumärke, och förklarar varför Creative Headz valt svensk produktion trots högre kostnader. Samtalet rör sig vidare från TikTok som tillväxtkanal till en bransch där kundbesöken blir allt glesare och högsäsongerna suddas ut.03:01 - Att bygga produkter är ett naturligt andra steg i frisörbranschen.07:26 - Prishöjningar 2020 fick Creative Headz att lansera egna produkter.11:06 - En fristående kemist hjälpte till att ta fram första produkterna.15:59 - Målgrupp 25-45 år, fokus på snabba resultatorienterade produkter.19:22 - Egna salongerna säljer mest tack vare daglig produktanvändning.24:08 - Håravfall och hårbottenhälsa ett växande fokus i branschen.29:15 - Nästa steg: växa produktbenet mer mot B2C-försäljning.31:23 - TikTok lyfts fram som en underskattad tillväxtkanal.41:15 - Kundernas bokningsintervall har ökat kraftigt sedan innan pandemin.55:39 - Ny hårvårdsserie med schampo, balsam och inpackning lanseras i höst.Här hittar du Joceline & Creative Headz:https://www.linkedin.com/in/jocelineakgun/ https://www.instagram.com/jocelineakgun/ https://creativeheadz.se/ Sponsor Iggy & Orange Juice:https://iggy.agency/ https://www.ohjay.co/ Framtidens Berns Event:https://framtidensehandel.se/products/roast Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

In Episode 23 of Season 7 of Data Debrief, Catherine Dowden-King and Kyle Winterbottom unpack Tuesday's conversation with Greg Freeman, CEO and Founder of Data & AI Literacy Academy, and the gap between organisations that have given everyone a Copilot licence and those that are actually using AI to change how the business operates. As Catherine puts it, a Sunday league player and a Premier League player are both "playing football" – but nobody's confusing the two.They also get into the week's headline that AI has a "greater than 10% chance" of wiping out humanity, why a growing anti-AI mood outside the data bubble matters for leaders trying to drive adoption, and why a landscaper turned content creator might be the best human-in-the-loop example going.They also discuss:Why September is the real new year for data leaders, with budget season and event chaos hitting at once.Why the "AI will kill us all" headlines are irresponsible without the evidence to back them up.How to tell the difference between a credible warning and a researcher looking for a headline on the way out the door.Why 70% of Facebook comments on an AI-generated event poster are people refusing to attend, and what that tells leaders about the mood outside the bubble.What a year five "meet the teacher" evening on WhatsApp groups has in common with the AI conversations happening in boardrooms.Why the toilet-door graffiti of the 1970s and today's comment sections are the same human behaviour at a scale our brains can't cope with.How Catherine explains agentic AI at the dinner table with trains and tracks, and why it still doesn't land.Why "AI" is used to mean automation, machine learning, LLMs and agents interchangeably, and why that confusion matters.What "buttonology" means, and why both hosts are stealing the term.Why training and education are two different interventions, and why most organisations only do the first one.What Greg's three personas – the asker, the conversationalist and the process redesigner – reveal about where most employees really are.Why AI maturity scales measure who can drive the machine rather than who's transformed their thinking.Why organisations want competitive advantage but are investing in local productivity, and why the two aren't the same thing.Why picking four or five core use cases beats a Venn diagram of everything you could possibly do.Why leaders must ask "have you actually understood this?" before accepting AI-assisted work.Why people treat LLMs like Google when Google gave you sources and LLMs give you a decision.Why the absence of sponsored results in LLMs makes people less likely to question what they're served.Why the context layer, not the tool, is where the real value in AI sits.What a founder's blanket ban on "Claude content" reveals about the perception problem holding back adoption.Why whether AI sits with the CIO or the CDO comes down to whether it's seen as a tool or a transformation.Why culture has to allow people to rip up a process and fail before any of the redesign talk becomes real.Why cutting graduate intake could leave businesses with a succession crisis in a few years' time.How the Dodgy Gardener quit his day job by pairing ChatGPT garden designs with advice from tradespeople in the comments.Why attention is the digital currency of the future, and why B2C businesses will create roles to work out how to win it.

Primer episodio de nuestra historia en formato MASTERMIND. Cuatro humanos —y amigos— apasionados por los negocios y el marketing compartiendo ideas, conocimientos y criterio propio. Espero que lo disfrutes tanto como hicimos nosotros. No descartes llevarte alguna píldora del conocimiento para casa. Los 4 personajes fueron: Diego Abreu: @diegoabreuuu_ Luis Villanueva: @lu1sma Carlos Martínez: @cmartinezpardo_ Fernando Alonso: @pildorasdelconocimiento *** Formulario para poder acceder a la lista de espera en Consultoría de Negocio: https://forms.gle/vtQLBo89zYZhh6pg7 ######## ÍNDICE ##### 00:00 - Introducción. 01:14 - Presentación de los invitados (Carlos, Diego, Luis) y origen de la mastermind. 06:07 - Primera pregunta a debate: ¿Marketing o Ventas? ¿Qué priorizar? 13:36 - ¿Qué canales de captación son más rentables y escalables hoy en día? 26:24 - Aprendizajes sobre lanzamientos y cómo estructurar un ecosistema de productos. 42:44 - Ventajas competitivas en los negocios, costes de cambio y lecciones del mercado chino. 51:54 - La trampa de la viralidad: Cuándo buscarla (B2C) y cuándo destruye tu conversión. 57:01 - Rendimientos decrecientes: Cuándo tiene sentido añadir complejidad y nuevos embudos. 01:06:32 - Construcción de marca: Cómo pasar de una marca personal a una empresarial (Caso Webpositer). 01:12:23 - "¿Qué cambiarías de tu camino?": El coste del ego y el valor de pagar por conocimiento. 01:19:52 - Retos de contratación y la increíble "Ley de los 50 pavos". 01:26:53 - Debate de modelos de negocio: Agencias vs. Formación e Infoproductos. 01:45:54 - La cara oculta del E-commerce (Logística, proveedores y ciclo de conversión de caja). 01:49:50 - Masterclass de estrategia en YouTube: Monetización Vertical vs. Horizontal. 01:57:41 - Sistemas de Low Ticket, mecanismos de ascensión y WhatsApp con Business Intelligence. 02:06:10 - Rueda final: Consejos constructivos y feedback sin filtros entre los 4 invitados. Emprendimiento digital: https://pildorasdelconocimiento.com/emprendimiento/ Todos los enlaces: https://pildorasdelconocimiento.com/enlaces/

In this episode of the industry's shiniest five-year-old podcast, Robert Lenzhofer discusses the innovative Hizi platform, a self-service operating system for iGaming studios that simplifies game development, deployment, and management, aiming to revolutionize the industry with cloud-based solutions. Hosts Fintan Costello and Jon Bruford welcome Robert – a returning guest! – as they discuss the usual mish-mash of topics alongside Robert's innovation.As ever, we thank our superb sponsors – you can find out more about Optimove, World Gaming, and GLI further down this page…Choice quotes: "This is more like an operating system for studios""Allows you to create any RNG game directly in the back office""It's like AWS for the gambling industry"“The RGS all grown up. The operating system for studios.”“If you still have to code into the backend, then it's not self-service.”“We just give you the best tool that possibly can be built.”Chapters (but add 30 seconds or so because of our beautiful music, which is copyright Mara Carlyle…)00:00 - Opening banter and the challenge of recording multiple episodes 01:02 - Moving house, lampshades, and the magnetic knife rack 03:18 - Holiday talk, hustle culture, and the death of downtime 04:04 - The world's best theme park in Devon: Diggerland, and possibly the best jingle for a theme park ever. 10:29 - Robert's summer chaos and building a point-and-click adventure with his daughter 12:20 - Introducing Robert Lenzhofer and the move beyond Holle Games 13:01 - What Hizi means and why it is about more than an RGS 14:43 - What the platform is for in practical studio terms 15:48 - Why RGS infrastructure should be treated like a commodity 16:29 - Self-service signup and instant dedicated instances 18:14 - Pricing tiers and what's included in the basic package 19:20 - The no-code, AI-assisted Hizi engine 21:02 - Early traction, partner growth, and game deployments 23:36 - What studios actually do inside the platform 24:34 - Why billing and back-office tooling matter for small teams 26:15 - Migration paths for existing studios and hybrid deployments 27:40 - How Hizi compares with Stake's model and game-upload systems 29:00 - The “end of RGS” idea and B2C engine support 31:12 - Could a simple card game or pub machine be built on Hizi? 33:15 - How the platform reduces startup friction and contract pain 35:07 - What onboarding looks like and the learning curve 36:06 - Why Hizi's challenge is broader than a single-operator system 37:43 - Scaling with a lean team and moving from beta to wider onboarding 41:39 - Distribution as the bottleneck for smaller studios 44:05 - Starting a game studio and the “Doctor Hour” joke 45:16 - Bamboo Guerillas arrives 47:56 - Closing thanks and an invitation to revisit the project in 12 monthsRobert on LinkedIn: https://www.linkedin.com/in/robertlenzhofer/Resources & Links:As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

Earlier this year, Optidge walked out of the 40th Annual AMA Houston Crystal Awards with five wins, breaking their previous record of three and marking seven consecutive years as a winner. But this episode isn't a highlight reel. Danny built it around a harder question: what does an award entry actually prove, and why should agencies bother writing them in the first place?In this episode, Danny breaks down his latest wins the same way he does with every client: real problems and the strategies that actually solved them.An Optidge "Office Hours" EpisodeOur Office Hours episodes are your go-to for details, case studies, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode HighlightsOptidge took home five wins in one night, its biggest Crystal Awards haul ever, breaking a prior record of three and marking seven consecutive years as a winner.Two back-to-back Paid Search wins were built on the same underlying fix of closing the loop between ad spend and actual signed business, not clicks or leads.Two creative-led wins both succeeded by refusing their category's standard playbook: owner-led authenticity in one case, a no-hard-sell editorial approach in the other.CompleteRx's campaign generated zero leads before a format change turned it into Optidge's third Plan B trophy, proof of the discipline to diagnose before deleting.Awards are a lagging indicator. The real asset is the standard of work in place long before anyone thinks to write an entry.Episode Links:Optidge Case Study LibraryOasis TileBrian Gavin DiamondsSimplyHomeHeartlinks ABABlue OxCompleteRxSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Braze (BRZE) CEO Bill Magnuson details the company's pivotal role in customer engagement for B2C brands, particularly within sports streaming and fantasy sports. He highlights 26% year-over-year revenue growth and record free cash flow, and explains how AI tools like Agent Console and AI Operator are reshaping personalized customer experiences.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about

T'es freelance, tu as des followers sur Insta, une audience sur ton podcast... mais ça te rapporte rien ?Tu fais sûrement partie des milliers de freelances et créateurs à qui on a promis qu'une audience, ça vaut de l'or. Oui, mais l'audience, il faut savoir la transformer en or.Dans cette émission de Solo Nation, on t'apprend à monétiser ta communauté : pourquoi certains créateurs avec des centaines de milliers de followers n'arrivent pas à se verser un salaire, pendant que d'autres freelances et solopreneurs font 5 ou 6 chiffres avec des petites communautés ?J'ai réuni 3 solopreneuses pour en parler :

This week, Jaci Russo, Liz Picarazzi, and David C. Barnett talk about something entrepreneurs are always being told they have to do: innovate. But how do you know which ideas are worth pursuing, how much time and money to put into them, and when an experiment starts to become something much bigger? Jaci Russo may be finding out. What started as a prospecting system she built for herself—with AI, verified data, and a simple CRM—has turned into ProspectDaily, a subscription product that attracted more than 100 customers before she even announced it. That has Jaci thinking the tool could do more than generate a little extra revenue. As AI makes it easier for clients to do more of their own marketing, she sees ProspectDaily deepening client relationships and ultimately changing the nature of her business. So far, she says, the hard costs of creating the tool amount to $185. (Try ProspectDaily for free.)Liz, meanwhile, is spending $10,000 this year testing whether old New York City trash cans and other recycled plastics can be turned into a new cladding material for Citibin. And she's itching to spend another $30,000 on the equipment to manufacture the material once she determines whether customers actually want it. Both Liz and Jaci kept their projects quiet early on. As Liz explains, “I have so many ideas all the time. I didn't want there to be eye-rolling, ‘Oh, here's another of her things.'"Plus: In our latest Beyond Small segment, brought to you by Grasshopper Bank, the owners compare how closely they watch their numbers, which metrics matter most, and whether spending time on financials gets in the way of doing the work they really want to do—like coming up with new products.

Josue Vermes took a winding path—high-end wine, JPMorgan, Amazon apparel at HanesBrands—before landing as the most senior marketer at Carolina Handling, a Raymond forklift dealer expanding into intralogistics. In this episode he makes the case for borrowing B2C discipline without abandoning B2B fundamentals: geotargeted paid media, streaming TV built around football season, a video-first podcast, and a TikTok channel his own leadership questioned. The throughline is counterintuitive: broad, low-intent reach and a genuine brand personality aren't a distraction from pipeline—they're part of the growth strategy when your buyers are younger than you'd expect and educating themselves on channels most manufacturers refuse to touch.

Full Show Noteshttps://www.theintelligenceagepodcast.com/839Mark Smth speaks with Ashish Bhatia about how his move from Microsoft to Audible changed the way he thinks about customers, AI, and product design. The conversation centers on personal AI, running OpenClaw locally, and why owning your memory, workflows, and data matters more as AI systems become more capable.They also explore Audible's role in learning, the future of interactive audio, and how agents are beginning to replace clunky app-based workflows with more direct, personalized experiences.Key topicsAshish explains the shift from B2B at Microsoft to B2C at Audible, and how that changes the way you learn from customersHe shares why personal AI matters to him more than ever, especially when it involves health data, finances, and memoryMark describes building a large OpenClaw setup with 26 agents, including a nine-agent DevOps team and automated bug fixingThey discuss why running AI locally teaches real systems thinking through failure, debugging, and repeated iterationAshish talks about using OpenClaw to manage daily life, including lunch ordering through Grubhub as a mission-critical workflowThe conversation highlights the importance of owning your memory and being able to move your AI system across machines and platformsThey explore the idea of the death of UI, where agents increasingly bypass app interfaces and handle tasks directlyMark raises concerns about AI companies ingesting books and content, leading to a discussion of copyright, hypocrisy, and cultural attitudes toward booksAshish shares how Audible supports different learning styles, especially for commuters, slow readers, and people who learn better through audio plus textHe outlines Audible's direction toward interactive, multilingual audiobooks with AI-powered recall, discovery, and personalizationResource Recommendations:The Infinity Machine - Demis Hassabis - Amazon.com: The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence: 9780593831847: Mallaby, Sebastian: BooksThe Thinking Machine - Jensen Huang - The Thinking Machine: Jensen Huang, Nvidia, and the World's Most Coveted Microchip: Witt, Stephen: 9780593832691: Amazon.com: BooksSapiens - Yual Noal Harari - Sapiens: A Brief History of Humankind eBook : Harari, Yuval Noah: Amazon.ca: Kindle StoreThe Apple Podcast that I have curated - https://podcast.ashish-bhatia.com/feed.xmlAshish Bhatia's website - ashish-bhatia.comIf you want to get in touch with me, you can message me here on Linkedin.Thanks for listening

What if your biggest growth opportunity isn't another ad campaign, but an entirely different distribution channel?In this live session, we're joined by Jason Mathew, Founder & CEO of LeadMeNot, a digital wellness platform helping people build healthier relationships with technology.Jason will share how LeadMeNot is expanding beyond traditional B2C app growth by selling licenses to universities, colleges, churches, therapists, and other organizations, turning institutional partnerships into a powerful acquisition and distribution channel.We'll discuss the journey of building LeadMeNot, the challenges of B2C growth, and how B2B sales and institutional purchases can help apps reach hundreds or even thousands of users through a single partnership.You will discover:✅ How to build a unique distribution channel for app growth✅ How institutional purchases can drive app adoption✅ How to approach B2B sales as a consumer app founder✅ Strategies for expanding an app beyond traditional paid acquisitionLearn More:Check out: https://www.leadmenot.org/ Follow on IG: https://www.instagram.com/leadmenotapp/

Hace un par de meses armé una charla para el pre eCommerce Day, sesión C-Level, con un título que llevo años masticando: "marcas más personas, personas más marcas". Y no es un juego de palabras nomás: Me parece que es la síntesis de veinte y tantos años viendo cómo cambia esta industria, y de un dato que no se puede ignorar: casi la mitad de las personas le hace skip a la publicidad apenas puede.n este capítulo recorremos esa charla, con más tiempo del que un escenario me da: por qué el branding pasó de la pauta al propósito y de ahí a la pertenencia, la diferencia real entre construir venta y construir lealtad, y por qué en un mundo saturado de expertos la autoridad ya no se gana con diplomas sino resolviendo tensiones reales.También hablamos de la diferencia entre ser influencer y ser influyente, y de los dos ingredientes que arman una marca personal que dura. Porque las marcas más valiosas del futuro no van a ser ni corporaciones ni influencers. Van a ser sistemas vivos de confianza.Suscríbete y recibe este podcast cada semana en tu correo, en ritalin.cl/podcastY no te pierdas The Digital Pill, nuestro newsletter quincenal, en ritalin.cl/pill

The buyer journey you've been designing for doesn't exist anymore.For 20 years, the model was simple: drive traffic (paid or organic) to your website, and that's where people learn about you and decide to buy. But with ChatGPT, Gemini, Perplexity, and Google's AI Overviews now doing the research for your buyers, that assumption is breaking down. In fact, one senior marketer at a global consumer brand recently asked us: "Should we even have a website?"In this video, I show you exactly how the buyer journey has shifted, using real B2B and B2C examples, and walk through how to use Semrush One (today's sponsor) to measure your brand's AI visibility, find your gaps, and start closing them.You'll discover:Why 73% of B2B buyers now use tools like ChatGPT and Perplexity during their research, and what that means for a real mortgage insurance buying journeyHow a simple B2C purchase (sunscreen) went from question to Amazon checkout in five minutes, without the winning brand's website playing any part in the researchWhy only 22% of marketers currently track their AI visibility and traffic, despite this being some of the highest-intent traffic availableHow to read an AI Visibility Overview: mentions, citations, and cited pages, and what it means if your numbers are flat while the market growsHow to use Topics and Sources (and their competitor equivalents) to build a content and digital PR target list based on where you're actually losing visibilityHow Brand Performance surfaces what AI tools are saying about you, including the specific business drivers helping or hurting your sentimentHow we used this exact approach to take Value Capital Funding from 50 to almost 400 leads a monthWhether you're just starting to think about AI search optimisation or already have a strategy and want to sharpen it, this is a practical, tool-led walkthrough you can apply straight away.

 EPISODE DESCRIPTION I sit down with Berken, CMO of CoinTracking, the world's first crypto tax platform founded all the way back in 2012 when Bitcoin was under $100. We dig into how they bootstrapped their way to 2.2 million users, why authentic education beats paid placements every time, and how they're navigating AI in a space where a single wrong number could land you in trouble with the IRS. Berken shares what channels are actually moving the needle, why they turned down the idea of launching their own token, and what their upcoming MCP integration means for connecting your Claude or ChatGPT directly to your tax data. Whether you're a crypto trader trying to avoid overpaying taxes, a founder looking for growth lessons, or someone curious about how a SaaS company stays relevant in a fast-moving space, this episode is packed with practical insights. DISCLAIMERNothing mentioned in this podcast is investment advice and please do your own research. It would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend. Be a guest on the podcast or contact us - https://www.web3pod.xyz/ CONNECT CoinTracking Website: https://cointracking.info/ CoinTracking Twitter/X:https://x.com/Coin_Tracking Berken LinkedIn: https://www.linkedin.com/in/berken-mengesWeb3 with Sam Kamani: https://www.web3pod.xyz/ KEY POINTS WITH TIMESTAMPS • [00:01] Sam introduces Berken, CMO of CoinTracking, and frames the episode around crypto taxes, AI, and startup growth• [02:12] Berken shares his journey from personal crypto investor in 2019 to CMO, starting as an affiliate marketing manager• [03:56] CoinTracking overview: 2.2 million users, 400+ exchange integrations, portfolio tracking and one-click tax reports• [06:32] CoinTracking was the world's first crypto tax tool, founded in 2012 by Dario Kachel who built it for himself• [08:00] The bootstrapped, organic growth story: users gave feedback, helped translate, and shaped the product over 13 years• [10:20] Sam and Berken discuss how fragmented the crypto landscape is across DeFi wallets, CEXs, and blockchains• [13:11] Why CoinTracking is a SaaS and not a crypto asset service provider, and how that makes compliance and partnerships simpler• [14:58] How CoinTracking is approaching AI: an MCP integration coming soon to connect Claude or ChatGPT to your tax data• [17:27] Why they are not allowing AI to edit tax data yet , reproducibility and accuracy are non-negotiable for tax filings• [21:43] Berken's biggest CMO challenge: navigating daily shifts in regulation, exchange strategies, and market conditions• [23:07] Business model breakdown: mostly B2C, but growing B2B with CPAs, funds, and a new white-label solution for exchanges• [24:18] North star metrics: user growth and retention, with a focus on making CoinTracking a daily portfolio tool, not just a tax tool• [26:08] The most common mistake people make: filing taxes with missing wallets or transactions, which can result in overpaying• [29:08] What marketing channel works best: long-form YouTube content, authentic KOL partnerships, and connecting KOLs with CPAs• [34:58] CoinTracking has been profitable since day one and is not looking for funding, but actively seeking exchange partnerships• [36:09] Why they decided against launching their own token: sentiment risk, distraction, and wrong-type user acquisition• [39:00] Sam draws a parallel to Xero's accountant-led growth strategy and how CoinTracking could follow a similar path

Amazon is testing MCF with Prime. Walmart and TikTok Shop sales are absolutely booming. 10 new AI features that will help your Amazon, Walmart, or TikTok Shop business. These and more on today's Weekly Buzz episode! We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Walmart e-commerce sales surge as CEO touts 'price, speed and convenience' https://www.foxbusiness.com/retail/walmart-e-commerce-sales-surge-ceo-touts-price-speed-convenience TikTok Shop is driving more online sales in the US than Target and other major retailers https://www.businessinsider.com/tiktok-shop-us-spend-is-larger-than-target-costco-data-2026-8 10+ New AI Features For Amazon, Walmart, and TikTok Shop Seller Pulse — A near-real-time dashboard widget for monitoring sales, orders, units sold, ad spend, conversion rate, TACoS, and other metrics across Amazon, Walmart, and TikTok Shop. Ads MCP Write Capabilities — Users can create advertising campaigns, add keyword targets, and manage bids directly through the Helium 10 MCP using Claude, ChatGPT, or another compatible AI assistant. Walmart Ads in MCP — Users can analyze Walmart advertising performance, ask questions about campaign data, and make changes to Walmart campaigns through the MCP. B2B Metrics in Profits — Helium 10 Profits now separates B2B and B2C orders, allowing sellers to compare business-customer sales with regular consumer sales. AWD Inventory Visibility — The Inventory Levels page now displays Amazon Warehousing and Distribution inventory, including inbound AWD units and inventory moving from AWD to FBA. Keyword Tracker MCP Write Capabilities — Users can check whether keywords are already being tracked, add missing keywords, and start tracking products directly through the MCP. Review Insights in MCP — Users can access Amazon review-analysis data, identify positive and negative review themes, and compare an ASIN's reviews against its broader category. TikTok Influencer Search in MCP — Sellers can find TikTok creators based on niche, keywords, sales generated, units sold, follower count, and other performance criteria. TikTok Product Search in MCP — Users can discover top-performing TikTok Shop products based on niche, GMV, sales period, and other filters.  TikTok Top-Performing Video Search — Sellers can identify which TikTok videos generated the most GMV for a specific product.  TikTok Creator Identification — Users can find the creators responsible for the highest-performing videos associated with a TikTok Shop product.  Additional MCP Credit Packs — Users who reach their MCP credit limit can now purchase additional credit packs through the Plans and Billing section of Helium 10. In episode 549 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:54 - Amazon MCF Prime Coming? 02:54 - Walmart Online Sales Booming 04:24 - TikTok Shop Sales Booming 06:11 - 10 New AI Features For Amazon/Walmart/TikTok Shop

Carlos Corredor, Co-Founder and CEO of Condor Digital Marketing, is driven by a passion for interpreting data and helping marketing leaders Generate and Measure Your Pipeline with greater accuracy. ith a background in sports analytics and journalism, Carlos helps B2B companies identify which marketing activities generate qualified leads, clients, and revenue so they can invest confidently in what works.  In this conversation, Carlos introduces The Condor Pipeline Generation Framework—Understand Current Pipeline Generation, Map the Process, Move Budgets to Their Highest and Best Use, Fix Measurement Gaps, and Rinse and Repeat. He explains why marketers should begin with clients and revenue instead of clicks and impressions, how the Pipeline X-Ray exposes attribution gaps, and why budgets should move toward channels with proven returns. Carlos also discusses using BANT to diagnose conversion problems and why client champions, paid media, and events drive growth in high-ticket B2B markets. — Generate and Measure Your Pipeline with Carlos Corredor  Good day, dear listeners. Steve Preda here with the Management Blueprint, and today my guest is Carlos Corredor, Co-Founder and CEO of Condor Digital Marketing, a pipeline generation and measurement firm. Carlos, welcome to the show.  Hey, Steve. Hi, everybody. Thanks for having me. Great to be here.  It's exciting to have you and to learn about your secrets of how you generate a measurable pipeline. But before we get into it, I'm curious: What is your personal why, and how are you manifesting it through your company?  Yeah. So I've always been passionate about sports and the data behind sports, and I actually worked in sports data analysis and journalism. But ultimately, I've been passionate about interpreting data to have an advantage, whether that's playing tennis or doing analysis for baseball teams. And then I eventually started working in marketing, doing sports websites, and I saw the opportunity. In marketing in general, especially with digital, to use data to your advantage. So I would say that's really what I'm passionate about in terms of my professional life and why I enjoy what I do so much and why I get up in the morning and I really look forward to the day and even to Monday. Because obviously, it's not all fun. But ultimately, I think it comes from that passion of liking what you're doing, and the time flies when you work and you like what you do and you see that you're good at what you're doing and it's making an impact. So I would say that's why.  And have you always been a data person? Are you analytical and like to look at the numbers behind things?  Yeah, yeah. It started with sports. That's where I realized that I had, let's say, that passion at the beginning and ultimately that skill. With baseball at the beginning, it was reading the back of baseball cards and then fantasy baseball in high school, and then actually working in that. In kind of like sabermetrics and Moneyball-type analysis in college.  Because I saw, just like it happens in marketing, how back in the old days, even professionals, they were using the wrong type of data or a very antiquated way of looking at things. So it's like understanding really what has an impact and what is responsible for outcomes. That's, I think, the part that I've always thought was what's important and what I had a knack for, a talent to do that better than others. So that's why I went deep into that.  Okay. So how do you do that? So this podcast is a podcast of frameworks. So I wonder if you have a framework of how to create pipeline generation based on data, and perhaps you can share a simplified version of that with our listeners, something that can be explained in three to five steps.  Yeah, definitely. And I'll give you first the kind of like the philosophy or the mental model, and then I'll give you those steps because one comes from the other. So in marketing, with all of the data that's available, especially today, a lot of people start at the bottom. At clicks, impressions, and then they try to build a bottoms-up report to then prove what's generating leads and clients and revenue. But that is always inexact, takes forever.  What I propose is doing it the opposite: a top-down approach where you start with clients and revenue, and then start figuring out where those leads in your pipeline or clients and the closed revenue is coming from. And you will know all of that at the beginning. So that's, I think, how it starts, that framework. So the first step of the framework is to understand, which sounds really basic, but you'd be surprised today how many marketing leaders, marketing VPs, CMOs of especially mid-market, definitely smaller mid-market, and even some enterprise companies, don't have that data readily available to understand how much pipeline did we, as a marketing department, generate, let's say, last year. So that's, I think, the first step, is understanding that. It's asking your team for a report that says that. Now your team's going to come back and say they won't know the full picture. Maybe they know 10%, maybe they know 90%. But they're going to show you something. So then is the second step. You're going to start adjusting your investments to what you're seeing there, and at the same time, you're going to start fixing the dark holes or what you can't see.  And then simply step number three is rinse and repeat every, let's say, quarter at the beginning. And obviously, there's nuances of how exactly you should adjust and what exactly you can fix. But ultimately, that would be the three-step approach that you asked about.  That's fascinating. So the understand piece is understanding your pipeline or how you're generating the pipeline? What is it? Understanding what?  Yeah. So actually we have a name for that first step. We call it the Pipeline X-Ray. So let's say you start a new job as a CMO of a new company. Or simply you've been in the job for a while and you're listening to this and you say, “Okay, actually, I've never thought about it that way.  Let's sit tomorrow with my team and ask the question: How many qualified leads and closed clients have we, as marketing, generated so far this year and, let's say, last year?” That is understanding that. Now, I'll tell you, I'd be very surprised if the marketing person or the marketing team or the leader has that data in a way that they can say with 100% certainty what the answer is. In terms of, “We've closed these four clients, and we've had 72 qualified leads.  And out of the 72, 50 have come from our paid search campaigns, 10 have come from events, and then the others have come from organic.” In an ideal world, that's the type of answer that you want. But in the real world, again, very rarely do you have that clear understanding right then and there. So that's when step number two becomes, okay, let's close the gaps to be able to have an understanding.  Okay. So essentially, when you say adjust and fix, then are you talking about adjusting and fixing the process of generating clients, or actually mapping the gaps in the pipeline first?  Yeah, so that's a great question. The adjust, I mean move budget around. Not necessarily increase budget. You have to prove what's working. And obviously, if you don't have the full picture and understanding, you cannot just go to your CEO and say, “I need more budget.” So with the same budget that you have, what can you pause and move around towards the things that step number one told you with certainty are working. So if, let's say, out of the 50 qualified leads that you generated, you saw that half of them came from your paid search campaigns, then you say, “Oh, okay.” And then you don't see anything, let's say, for conferences, and now you're going to 10 conferences a year and you're spending a million dollars on conferences, and you're only spending $200,000 a year on your paid media spend. Then you say, “You know what? I'm going to stop. I'm going to pause. We're not going to go to these two conferences this year, and I'm going to move those $200,000, and we're going to double our spend in Google Ads,” for example. That's what I mean with the adjust piece. It could be the opposite. It could be pause paid search and then be more aggressive on our conference strategy. It could be, let's start a paid social campaign, whether that's LinkedIn or programmatic ads, or let's be more aggressive on our PR because right now our leads have come from interviews that our subject matter experts have done in certain types of podcasts or YouTube channels.  But that's what step number one is. But adjust is move budget around. Put your stocks where the returns are positive and where you can expect a better return almost immediately, or at least in the next upcoming months. And then the fix is particularly around the measurement gaps. The fix is what you can't see, right, on step number one. Step number one is understanding. And a report with all of that. When the person that does the reporting for you came back, or when you did it yourself or whatever, probably a lot of leads are like, “Ah, now it says direct traffic. What is that?” Obviously, they didn't just come and wake up one day and say, “Oh, I'm just going to go to condoragency.com.” No, they heard you somewhere, but you're still not sure. You won the client, you know you won the client, the client's paying you money, but you're not sure. So maybe, okay, what needs to improve in our measurement framework.  Usually, you can start with your CRM, your HubSpot, Salesforce, for instance, or whatever you use. There's some web analytics that might need to happen. You need to connect your advertising platforms. You're probably going to need to start talking to your sales team so they ask the right questions when they have discovery calls with prospects. I mean, there's a few things you can do, but I'm talking specifically about measurement gaps so you can have the full picture.  So when you talk to new prospects or clients, can they answer one most of the time?  They can partially answer one. I would go a step beyond because, I mean, that's not the sexiest answer. I would say it's usually, let's just say, around 50% of their leads and clients, they can know who was responsible. And then there's a couple of parts there. First and foremost, not only for your sake, but for the sake of your alignment with the C-suite and with the CEO and the CFO and even the sales team. You want to know, is marketing responsible for this? Number one. Because then that's very important.  Because that's what's going to justify the existence of the marketing team. Then later, if it came from a paid search campaign or a paid social or a conference, if those all are in the marketing budget, that's secondary. But most importantly, you want to make sure that, number one, you're bringing pipeline as a marketing department, and number two, you know exactly what pipeline you're bringing. Not only you, but then also your CEO and your CFO. So then it's like a luxury, let's say, to see if it comes from, the tough part is that you won't know that it comes from marketing unless you're tracking paid search and you're tracking conferences in the CRM the right way. So obviously, they are related in that way.  Okay. Love it. So understand your pipeline generation, and then adjust the budget to make sure you're supporting the ones that generate the most, and fix those that are not optimized. So maybe optimize them or replace them or come up with a new one. How else do you fix other than your measurement gaps?  Okay, you fixed the measurement gaps. Now you can measure it. You have a full picture. Then you have a slate of options, and how do you know what to choose if you're not doing enough?  Yeah. So I think there’s a couple of things there. One is understanding if you… Because, obviously, you always want to generate more pipeline. So you have to then say, “Okay, is my problem that I'm not generating any interest in the first place at all?” Like, there's nobody visiting my website. Or even downloading some pieces of content, what traditionally is called conversions or marketing-qualified leads. Obviously, that's not the goal.  The goal is that they turn into clients. But you have to know that if people are not visiting your website and you're not seeing marketing-qualified leads coming into your CRM, then you have to do certain things. Whereas if the problem is, “Okay, no, that's not the problem, Carlos,” and this is actually more common, which is a little counterintuitive, but the more and more that we work with mid-market clients, we realize this is the case.They are generating marketing-qualified leads. There is activity in the CRM. There are companies, new companies, that you see are visiting your website, downloading and consuming content. But then, for some reason, they are not becoming clients. So that's where we have to dig in and understand. Maybe they downloaded a white paper that was very educational in nature. And they're not ready to buy. Which is fine, and I'm not saying you have to not show that white paper, but you know that white paper is not going to bring you ready-to-buy customers.  So that's when we have the concept of what sales and marketing people call a BANT-type of lead, which is a lead that has the budget, the authority, the need, and the timing. You want, obviously, a lead that has the four things. Now you start, you measure. Okay, we had 10 leads, and they had, let's say, the budget and the authority. They were the CTO. The lead of the technology department in the company that we know has the budget. But they just downloaded this and didn't convert. They didn't have, let's say, the timing or the need.  Then maybe you rely more on, for example, paid search, which is a channel that, by searching the right keywords, the bottom-of-funnel keywords, for example, we are a pipeline generation firm. If somebody is looking for, “What is Google Ads?” That's educational. Now, if somebody's searching for “experienced agencies in B2B managing Google Ads.” Now, that's somebody that's ready to hire an agency to manage their Google Ads. So that's why, for example, in this case, if the component that's lacking is the need and the timing, paid search could be a way to do it. Or intent data, which is now something that is out there not only via paid search, but you identify certain signals and you can target them on programmatic ads or YouTube or whatever. That's another alternative. So that's something that you could do, for example, if you have a pain in moving leads down the funnel and closing clients, and you also realize that you're talking to the right people, but then they're simply not converting.  And the opposite. You get a lot of people that need your service. But they may be too small, or they may be just a manager and they don't have the authority to approve a high-ticket service. Then you go towards maybe LinkedIn targeting, or you do a campaign that is based more on account-based marketing, or ABM. Where you know you're talking to the right people. So again, that's another adjustment that you can make. So I don't know if I… Sorry if I deviated a little bit from the question, Steve, but hopefully that's still—  No, it makes sense. It makes sense. So first you want to measure, and then you diagnose. If you've got some activity but it's not converting, why is it not converting? Maybe it's not the right approach to build trust. Maybe there's another approach.  And then you look at the different elements: budget, authority, need, timing. That makes sense. So let me turn it back to you. So what drives growth in your business?  So for us, I would say if we do that, let's say, Pipeline X-Ray. And we actually did. We've been in business for almost 10 years now. And if you would do a Pipeline X-Ray, the number one driver of leads and new clients are, let's just call it, Condor champions that switch jobs. And not switch jobs that were working with us, but they were working with one of our clients.  And they worked with us, and they saw the work that we did, and they ended up moving to another agency within the same space, for example, or in B2B services, or even if it's something a little more niche like tech services, which is an area that we also specialize in. And then they say, “I already worked with Condor for either measurement or paid search campaigns or demand generation in general, and I like working with them, so they're going to call us.” And then some people, they switch multiple jobs. So embracing that and obviously using that to fuel and to focus even more on doing a great job and maintaining relationships with people, obviously most importantly while they're a client, but even if they switch, not forgetting about them. That has been the main driver. Obviously, we don't want to only rely on that. And then more recently, we've given more structure to our own sales and marketing department for that. And, for example, we closed a client that came via a paid search campaign. But that's still… We haven't scaled those yet.  We're still making sure. We're still in that measurement phase where, yeah, we're putting budget behind a few things and some of them seem to be working better, but not yet at the point of truly scaling that. We're ultimately also a relatively small firm, which obviously makes decisions differently than if you are, let's say, a mid-market or enterprise. But those, I would say, in order of importance, have been our three main drivers of growth: the champions that switch jobs, number one, and then I would say secondarily, paid media and events.  Yeah. So these are the three things. And what about the events? Why do you put events as a third? I'm just thinking that you're a B2B company and trust-based. Would events not be better than paid media?  I would say they're not mutually exclusive. Actually, they rely a lot on each other. And honestly, for us, I just put number two and three, but I would say they're tied for second, and then the other ones are four and below. And the reason why I think events are important, what we're seeing not only for us but for our clients, the outbound activity is really saturated.  I think cold email or cold outreach in general, because it used to be via email, now it's on LinkedIn as well, it's really, really saturated. It's really hard to be heard or to get a reply with cold outreach in general. Paid media, you can be a little bit more creative because you have visuals. Whether that's video that hopefully you can leverage. So I'm a believer in paid media more than the actual cold outreach via email or LinkedIn. But then the events are also great precisely because of that.  People are saturated and tired of being bombarded with messages from people they don't know. Whereas especially after COVID, people started going back to both the office and simply going out there. It doesn't have to be a big yearly conference. It can be just a dinner where you invite four or five people and talk about certain topics or any in-person activity. Well, I mean, a webinar can even be considered an event. Where you're educating your audience on certain things. And especially if your target audience is more on the manager side or below, or director and below, webinars can be an avenue.  But to answer your question, I think that personal connection is really, really powerful. And people forgot about it with, let's say, the boom of cold outreach and digital and now AI, and especially during COVID. But definitely in the last few years, we've seen not only that people are more willing or prefer to meet people in person, but we see that in the data as well, We see cold outreach campaigns that are bringing less and less results. And then when you connect in person.  Especially high-ticket. I also give this example. If you're selling B2B services, which are usually high-ticket. It's a project of either $50,000. It could be an engagement of $2 million over two years. Obviously, you want to know the company, but you also want to trust the human that is going to deliver on that promise. I always give the example: If you're selling an iPhone cover that costs $25, yeah, maybe you can get away with a pretty image on an Instagram ad. You click and you buy. Boom. Great. You can fully leverage digital for that.  But when you're selling a cloud migration project of a million dollars, you're going to want to talk to somebody, trust that person, dig in a little bit more, have a couple of meetings. So it's more complex. So in particular for those instances, that's why I think the personal connection, that it's even better if it starts at an event, or however you manage to do it, helps a lot.  So for Condor, do you make a distinction between B2B companies and B2C, and where you can help them the most?  Yeah. We have a couple of direct-to-consumer clients, but the majority of the work that we do is either for B2B or, if not B2B, it's lead generation. So e-commerce, for example, is a different world. E-commerce, as I mentioned, depending on what you buy, it's immediate. You track things. You have a platform like Shopify or something similar. It's a whole different world. Whereas that's immediate, and you can see everything, and it's all kind of automated and based on an inventory.  Whereas in either B2B services or lead generation, it's more about, okay, what happens after the initial action, after that initial either visit or conversion. Because a conversion is not a purchase. In e-commerce, in direct-to-consumer, in the example that I gave you, we made it. We sold the cover. That's our business. In here, it's like, okay, they downloaded a white paper. Or they signed up for a webinar, but that's only the first step of a long journey of closing, again, a $1 million service client.  So we specialize in that. In what needs to happen, not only to generate the initial raise of hand, but to make sure that the people that raise their hands are the right people, because otherwise they're not going to end up buying. And ultimately, the entire process of lead generated to client closed. Which is a big universe in itself. So that's where we want to focus.  So you basically help them not just to get the leads but to convert the leads and turn them into a client.  Right. Right.  So Carlos, if you had a magic wand and you could fix just one thing in your business in the next 12 months, what would you use the magic wand for?  I would say accelerate. I would accelerate by five or 10 years the structure and how mature our sales and marketing team is. I would love to wake up tomorrow morning and have a team of five people in the marketing department and five people dedicated to sales, with SDRs and a sales leader, that is already generating, that we're closing 10 clients a month. So I would say that's… But that obviously takes time.  And you want to go one step at a time, otherwise, to prove ROI and to grow without, let's say, wasting unproven budget or wasting money. But I think a lot of owners—I don't know if it's a cheap answer—but I think a lot of owners would probably answer the same thing.  Yeah. So essentially what you need to do is you need to have scalable sales and marketing so that you can just add people and it's going to—it's like a coin-operated system, right?  Yeah. Yeah.  So if the listeners would like to go through that process and they would like to understand, okay, how do we map our leads, where they come from, evaluate it, and then adjust and fix and scale, where can they learn more and how can they connect with you? Yeah.  So if they go to our website, it's condoragency.com. Condor, like the bird. There are some options there on how to work with us or even some information, even if they want to try and do it by themselves, right? Again, what I mentioned earlier, the Pipeline X-Ray. It's a quick project that we do to get to that, where you can start seeing some valuable information to take action on fairly quickly.  We can get that done in a couple of weeks, the exercise of the Pipeline X-Ray, so then you know what to start adjusting and fixing. And obviously, you can contact me directly also on LinkedIn or via our website. I'm glad to obviously have a subsequent conversation and see if and how we can help.  Awesome. So if you are out there and you want to improve your sales and marketing, then you have to start with the Pipeline X-Ray because you are getting leads, you just don't know where they are from and how effective they are, and then how you tweak the process so that you're putting energy behind the more effective ones and readjusting your budget, and then fix the gaps.  So Carlos can help you with that, right? So make sure you reach out to Condor and get the X-Ray. So Carlos, thanks for coming. And if you enjoyed this conversation, then make sure you subscribe and follow us on YouTube, Apple Podcasts, because every week I bring a couple of entrepreneurs who are sharing their frameworks with you. So Carlos, thanks for coming, and thanks for listening. Important Links: Carlos's LinkedIn Carlos's website

México crea empleo, pero casi todo es informal. Sinaloa cambia de gobernadora en medio de una crisis de seguridad que ya alcanzó al gobierno. La Reserva Federal recibe señales contradictorias sobre inflación y consumo, mientras Ucrania vuelve a explorar una vía diplomática con Rusia. Además, el superpeso empieza a presionar a algunas empresas mexicanas, Alemania muestra señales de recuperación y la inteligencia artificial entra en una nueva etapa: menos demostraciones y más implementación real dentro de las empresas. En tecnología, Waymo prepara su llegada a Múnich, China empieza a definir quién responde cuando conduce un vehículo autónomo y Apple lleva más procesamiento de IA directamente al dispositivo.Sponsor: STRTGY combina software de clase mundial con ingeniería local para convertir inteligencia artificial en valor real para empresas, a escala.Conecta sistemas.Construye contexto.Despliega flujos de trabajo con inteligencia artificial.Contacto:

Mike Heilig is the general manager at Binary Anvil, a web development agency and systems integrator that has been running for 18 years, built mostly on Adobe Commerce, and has since branched into other platforms and a product of its own.He takes on the SaaS promise directly. Moving to SaaS genuinely removes the hosting and patching burden, and then relocates the difficulty rather than deleting it, because business complexity does not go away. His fit test is simple. A very simple business may belong on SaaS. B2B requirements, complex catalogs and complex price lists probably do not. The mistake he sees merchants make is shopping for technology before writing down the business outcome they want.The conversation turns to Flux, Binary Anvil's React and Next.js headless front end that attaches to an Adobe Commerce backend and supports B2C and B2B out of the box. For D&B Supply, a large farm and ranch retailer, rebuilding on Flux while keeping the Adobe Commerce backend moved site speed, conversions, organic traffic and search rankings, and cut roughly 57,000 dollars a year off upgrade cost. Heilig explains why decoupling the front end is what makes upgrades cheap, and credits Adobe for maintaining old APIs instead of deprecating them.On AI mediated commerce he is patient rather than breathless. Structured data, machine readable documentation and clean APIs are the groundwork, the requirement is on the horizon rather than here, and the open question is whether shoppers are ready to hand a credit card to an agent at all.Guest: Mike Heilig, General Manager, Binary Anvil

After nearly 30 years in education, Rachel Kugler made a leap most people at her stage of life are told not to make: she walked away from teaching, enrolled in ODEO Academy, and rebuilt a career in digital marketing and copywriting from the ground up.This conversation covers what pushed her out of the classroom, shares the internship-to-hire story behind her current role, and shares what she now tells other women in their 40s and 50s who ask her "now what?"Episode Highlights: Rachel shares why a 30-year teaching career transfers more directly into marketing than it might seem, from explaining complex ideas simply to holding a deadline no matter what else is happening.She gives the honest reality of a post-certification job search, and what got Rachel through it without a personal network to fall back on.Rachel details how a single internship platform placement turned into a full-time role in four weeks, and what her boss says actually made the difference.Her direct message to women in their 40s and 50s wondering if it's too late: it isn't, and life experience is a real advantage, not a liability.Why "ODEO is the beginning, not the end" shows up throughout her story, from a self-initiated AI webinar pitch to rewriting her own earlier work once she knew better.Episode Links:ODEO AcademySend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

What happens when your e-commerce platform treats your most valuable professional clients like everyday consumers?Agility means looking past a platform's out-of-the-box features and building an experience that reflects how your different customer segments actually do business.This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. Learn more at www.officeofexperience.comToday, we're talking about the complexity of building a single e-commerce experience for two very different audiences. Specifically, we'll explore:- Balancing the distinct needs of B2B and B2C audiences on a single digital storefront.- Knowing when to lean on an e-commerce platform's native capabilities versus when to invest in custom development to close critical experience gaps.- Integrating physical retail and showroom data, like real-time local inventory, into a seamless digital experience.To help me discuss this topic, I'd like to welcome, Jenna Kennedy, Senior Director, Client Strategy & PMO at Office of Experience and William Webster, General Manager, Guy Gunter Home.Jenna Kennedy on LinkedIn: https://www.linkedin.com/in/jennabkennedy/---------- Resources ----------: https://www.officeofexperience.comThis episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people.We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716baCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

On this episode of The Immigration Lawyer's Toolbox® Podcast, host John Khosravi sits down with returning guest Roman Zelichenko, J.D. to unpack what's really happening in the growing wave of immigration law firm M&A: how firms are actually valued, why some attorneys inflate their revenue numbers with filing fees, the difference between a true acquisition and a "merger" that's really more of a hire, why clean books can make or break a deal, and what private equity's track record in dentistry, HVAC, and plumbing suggests about where legal consolidation is headed. Whether you're thinking about selling, buying, merging, or just want to run your firm like it's sellable, this episode is full of practical insight on the business side of immigration law. Sponsor: Get a free website (first 10 sign-ups) and special pricing on marketing for your firm from Constellation at http://immigrationlawyerstoolbox.com/Constellation. Timestamps: 00:00 – Opening 00:33 – Intro 04:24 – How hard is it for practitioners to value and sell their firm? 04:53 – B2B/corporate vs. B2C firms: why recurring revenue is valued higher 05:30 – The filing-fees-in-revenue trick that inflates valuations 06:36 – What sellers actually want: fair price vs. emotional attachment 07:54 – How clean (or messy) books affect due diligence 09:43 – Bookkeepers, GMI Rocket, and staying on top of your numbers 11:29 – Mergers vs. acquisitions: when a "merger" is really a hire 13:12 – Larger firm mergers and fade-out deal structures 13:52 – New fee memos, attorney burnout, and the push toward litigation 16:13 – Consolidation, specialists, and the rise of AI-native law firms 19:00 – Lessons from private equity roll-ups in dentistry, HVAC, and plumbing 20:17 – Community page & Constellation SEO/marketing sponsor break 21:20 – Back to the show: will the free market self-correct? 21:33 – Envoy Global: an example of PE-backed immigration firms done right 24:19 – Scaling without sacrificing service quality 26:15 – The M&A trend among solo and small firm owners who want out 29:01 – Creative deal structures, equity, and the "Built to Sell" mindset 33:13 – Why QuickBooks and clean numbers drive better marketing and growth decisions 36:26 – Outro Spotify | iTunes | YouTube Music | YouTube Follow eimmigration by Cerenade: Facebook | Instagram | LinkedIn Start your Business Immigration Practice! (US LAWYERS ONLY - SCREENING REQUIRED): E-2 Course EB-1A Course Get the Toolbox Magazine!  Join our community (Lawyers Only) Get Started in Immigration Law! The Marriage/Family-Based Green Card course is for you Our Website: ImmigrationLawyersToolbox.com Not legal advice. Consult with an Attorney. Attorney Advertisement. #podcaster #Lawyer #ImmigrationLawyer #Interview #Immigration #ImmigrationAttorney #USImmigration #ImmigrationLaw #ImmigrationLawyersToolbox

Christian Lynch went from running a childhood lemonade stand to dropping out of college, but he never lost his entrepreneurial drive. Today, he is the founder of Phase Two Coffee, a private catering mobile coffee cart generating $25,000 to $27,000 a month/cart—all without the massive overhead, debt, or risk of a traditional brick-and-mortar cafe.In this episode of the UpFlip Podcast, Christian breaks down his exact blueprint for launching and scaling a highly profitable mobile coffee cart business. He shares how working for free at a local shop saved him half a million dollars in mistakes, why B2B corporate events make up roughly 94% of his revenue, and how to craft irresistible offers that keep event planners coming back.Whether you love coffee or are just looking for a lucrative, low-overhead business model, this episode is packed with actionable advice on sales, marketing, and avoiding expensive rookie mistakes.What You'll Learn in This Episode:The Power of Free Labor: Why working for free at a coffee shop for two months saved him an estimated $500,000 in expensive business mistakes.The B2B Goldmine: Why corporate events make up 93-94% of his total revenue, and why B2B clients have vastly better budgets than B2C.Targeting the Gatekeepers: Why you should actively market your services to wedding and event planners instead of trying to sell directly to brides and grooms.Crafting Irresistible Offers: How applying principles from Alex Hormozi's $100M Offers helped him perfectly price and position his coffee cart experience.Start-Up Costs: A realistic breakdown of the $2,000 to $15,000 capital needed to build out your own cart, espresso machine, and grinder setup.Stop dreaming about a brick-and-mortar cafe and learn how to take your business on the road!Tags: Business ideas, Entrepreneurship, Business growth, Startup, Side HustleResources:Tired of guessing what business you should start? Before you waste months chasing an idea that doesn't fit you, take the UpFlip Assessment. It's a free tool that asks about your skills, budget, experience, goals, location, and what kind of work you actually enjoy — then matches you with business ideas that make the most sense for YOU. Click the link in the show notes to see your best-fit business ideas in seconds — for free. UpFlip Assessment Tool:  https://accelerator.upflip.com/assessment Follow Our Second Channel Here: https://next.upflip.com/spotify Connect with Christian: https://www.instagram.com/christian.j.lynch/