Podcasts about b2c

Mastering Social Media Advertising in 2024: Expert Insights from Madison Hollimon of Mad Marketing HouseIn the rapidly evolving world of social media marketing, staying ahead of platform trends, AI tools, and audience expectations is critical. In a recent podcast episode, Josh Elledge interviewed Madison Hollimon, CEO and Founder of Mad Marketing House, who shared her expertise in content creation, paid advertising, and user-generated content (UGC) strategies. This post breaks down key insights and actionable tips for businesses looking to optimize their social media campaigns and maximize engagement in 2024.Navigating Paid Ads, UGC, and AI in Social Media MarketingMadison emphasizes that effective social media marketing requires blending creativity with data-driven strategy. By leveraging authentic UGC, businesses can increase engagement and build trust, while paid advertising helps amplify reach and drive conversions. Combining AI tools with human oversight ensures campaigns are optimized efficiently without losing the personal touch that resonates with audiences.She also highlights the differences between B2B and B2C advertising, explaining that B2B campaigns require precise targeting on platforms like LinkedIn, while B2C campaigns rely on broad reach across Meta and TikTok. Madison stresses that paid advertising is most effective when aligned with strategic goals, proper budgeting, and ongoing monitoring, emphasizing that quick wins come from smart investments rather than guesswork.Finally, Madison encourages brands to embrace authenticity and storytelling while adopting AI and automation cautiously. Keeping content relatable and visually appealing ensures campaigns stand out amid algorithm changes and evolving consumer behavior. Businesses that blend technology with creativity are positioned to achieve higher ROI and long-term brand loyalty.About Madison HollimonMadison Hollimon is the CEO and Founder of Mad Marketing House, a full-service social media marketing agency specializing in content creation, paid advertising, and strategic campaigns for both B2B and B2C brands. With a focus on combining creativity, strategy, and data, Madison helps businesses scale their social presence and engage audiences effectively.About Mad Marketing HouseMad Marketing House is a creative agency that helps businesses craft authentic content and implement high-performing social media campaigns. Leveraging UGC, AI tools, and strategic paid advertising, the agency works with entrepreneurs, product-based businesses, and personal brands to maximize engagement, conversions, and ROI.Links Mentioned in this EpisodeMad Marketing House WebsiteMadison Hollimon LinkedInInstagram: @madmarketinghouseKey Episode HighlightsThe importance of authentic user-generated content for engagement and trust.How AI and automation can optimize campaigns without replacing human oversight.Strategic differences between B2B and B2C social media advertising.Tips for paid ad budgeting, targeting, and monitoring to maximize ROI.Future trends in social media marketing and content strategy.ConclusionSocial media marketing in 2024 demands a balance of creativity, strategy, and technological savvy. Madison Hollimon's insights highlight how brands can leverage UGC, paid advertising, and AI tools to drive engagement and achieve measurable results while staying authentic and audience-focused.

Aujourd'hui, je reçois Julie Chalayer, créatrice des marques Ma Lune et VentiLLo. Depuis plusieurs années, elle a fait grandir avec passion deux belles marques d'accessoires qui séduisent en B2B comme en B2C.Mais Julie est arrivée à un tournant : elle souhaite transmettre son entreprise, passer le flambeau, tout en s'assurant que ses créations continuent à vivre et à prospérer.C'est une étape délicate que beaucoup de fondateurs redoutent : comment valoriser son entreprise ? Comment trouver le bon repreneur ? Et surtout, comment présenter cette démarche sans inquiéter ses clients ni donner l'impression de se détourner de son projet ?Dans cette leçon, je partage avec Julie des conseils concrets, des pistes stratégiques et des exemples réels pour l'aider à franchir ce cap important avec confiance et clarté.Bonne écoute ✨CHAPITRAGE 00:00 – Introduction02:30 – Le parcours de Julie 04:00 – Sa problématique : comment transmettre son entreprise ?05:30 – L'importance d'activer son réseau et d'oser en parler07:40 – Construire un discours solide et rassurant pour les clients10:30 – Trouver un repreneur : clients, fournisseurs, concurrents, experts comptables14:00 – Comment valoriser une petite entreprise ? (multiples, EBITDA, exemples concrets)18:20 – Adapter la négociation selon les besoins et le profil du repreneur20:00 – Les atouts de Julie : une activité 100% digitale et sans collaborateurs22:00 – Explorer la piste des concurrents comme repreneurs23:20 – La feuille de route pour trouver le bon acheteur#Entrepreneuriat #TransmissionEntreprise #BusinessTips #PetitesEntreprises #Entrepreneurs #PodcastBusiness #Valorisation #CréerEtTransmettre #Repreneuriat #LeçonDuMercrediNotes et références de l'épisode Pour retrouver Julie ChalayerSur LinkedIn Sur son site Vous pouvez consulter notre politique de confidentialité sur https://art19.com/privacy ainsi que la notice de confidentialité de la Californie sur https://art19.com/privacy#do-not-sell-my-info.

The online space feels uncertain right now, with quieter funnels and smaller launches making many question whether B2B summits still work. And I'm excited to share that in today's episode that they absolutely do. You'll hear the key differences between what worked before and what's essential now, including why clear positioning matters more than ever, the power of human connection, and how a solid backend offer can multiply your results. If you've been wondering whether to pivot to B2C or abandon summits altogether, this episode will give you the encouragement and strategy you need to succeed. For show notes, head to https://summithosthangout.com/307

Yael Shemer was a community builder before she cofounded TULU. In this episode, she shares how she built her real estate tech startup from three buildings to over 400 globally in seven years. She discusses pivoting from B2C to B2B and managing the chaos of rapid scaling. You will also learn about her unconventional journey from environmental activist and waitress to tech founder, learning to leverage her authenticity and community organizing skills as strengths rather than viewing them as limitations.

Ever think the “sexiest” franchise would be… drains? In this Franchise Unfiltered episode, Wes sits down with Jim Foley, Brand President of Zoom Drain, to unpack a focused service model that's creating massive opportunities in franchising. You'll learn why Zoom Drain is thriving with B2B and B2C demand, how “truck math” makes scaling predictable, and why plumbers actually refer business to Zoom Drain instead of competing with them. Topics we cover: -Why specializing in drains beats being a generalist -The referral flywheel with plumbers -How apprentices become six-figure technicians -Predictable growth using “truck math” -The power of consult-don't-sell in home services -Flat-rate pricing and a systemized playbook Whether you're exploring franchise ownership or just curious how an “unsexy” industry turns into big business, this episode breaks it all down. 7 Steps to Owning a Franchise: https://path2frdm-1.hubspotpagebuilder.com/path-to-freedom-about-franchising

Brett had a drug dealer's car for 13 days. By day 11, the death threats started coming. This is the reality of building ServiceUp, the "DoorDash for auto repair." Brett literally stole DoorDash's entire playbook—city launches, three-sided marketplace, everything—but discovered even if he got 90% right, 10% of B2C customers can end you. He raised from Tiger just as the firm exploded. The DoorDash partnership that seemed like salvation turned into their worst nightmare. But then they pivoted to B2B and saw their average order value grow 5x overnight."Work-life balance is BS. If you can work seven days a week, you'll fail faster, fix faster, and find product-market fit faster."Why You Should Listen:Why just 10% of your customers can destroy your business How to close funding in the middle of a macro crisisWhy work-life balance is BS if you want to build something bigHow stealing another startup's playbook can lead to 5000% growthWhy your worst customers might actually show you your best pivotKeywords:startup podcast, startup podcast for founders, ServiceUp, Brett Carlson, marketplace startup, B2B pivot, Tiger Global, auto repair tech, fleet management, startup growth00:00:00 Intro00:01:40 Failed auto shop becomes ServiceUp idea00:03:27 Pulling co-founder out of retirement00:09:30 Raising $2M seed from angels00:13:23 Building the MVP in Puerto Rico00:15:01 Early Bay Area operations and getting shops00:17:50 The drug dealer death threat incident00:21:17 Tiger Global loses $8B during Series A00:26:57 DoorDash partnership disaster00:28:36 Pivoting from B2C to B2B fleets00:30:00 Finding product-market fitSend me a message to let me know what you think!

On this episode of The SaaS CFO Podcast, host Ben Murray is joined by Ricardo Ghekiere, co-founder of BetterPic. Ricardo takes us through his unconventional entrepreneurial journey, starting with running a coffee bar, dabbling in a variety of ventures, and eventually making his way into the tech space. He shares the fascinating story of how he acquired BetterPic for just one dollar, rebuilt the company from the ground up, and scaled it into a thriving AI-powered business that transforms selfies into professional headshots. Ricardo talks about navigating the challenges of transitioning from a B2C to a B2B go-to-market strategy, lessons learned from his first fundraising efforts, and his approach to metrics and profitability. We also get a sneak peek into BetterPic's expansion into the fashion industry, their recent $2.5 million seed round, and Ricardo's candid insights on scaling, pricing, and international growth. Stick around for actionable advice, behind-the-scenes stories, and a look at what's next for BetterPic and its new ventures. Show Notes: 00:00 Difficulty Attracts Talent 03:25 "Consumer-First, Expand to B2B" 08:53 Startup Secures $2.5M Funding 12:38 "Finding the Right Investors" 15:22 "B2B CRM Essential for Upselling" 17:49 Pricing Experiment Insights 20:09 Monthly Business Metrics Overview 23:52 Business Acquisition in San Francisco Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/betterpic-raises-2-5-million-in-seed-round Ricardo Ghekiere's LinkedIn: https://www.linkedin.com/in/ricardo-ghekiere/ BetterPic's LinkedIn: https://www.linkedin.com/company/betterpic/ BetterPic's Website: https://www.betterpic.io/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

In this episode of Builders Wanted, we're joined by Kevin Stang, Chief of Staff to the President of the US Professional Products Division at L'Oréal. Kevin shares his unique perspective on aligning purpose with performance, leading high-powered teams, and fostering innovation in the beauty industry. He highlights the importance of investing in talent, the role of 360 marketers, and the real-world insights and adaptability required to stay ahead of trends.-------------------Key Takeaways:Building strong customer engagement requires a 360-degree approach: balancing B2B and B2C strategies, investing in talent, and fostering cross-functional collaboration.Data should be paired with direct insights from salons and stylists to drive innovation and effective marketing.Speed and adaptability are crucial to keep up with cultural trends, but maintaining authenticity is key to lasting success.------------------- “ What would happen if you had an individual send you a video, you get approval by mid-morning and you're in the content center by the afternoon shooting the content, and it's up within 48 hours? That is the type of speed and change that we've really made internally to help take that story that that storyteller is creating and try to remove all of those operation or hierarchical barriers that exist in very modern or traditional groupings and try to put that at the forefront to allow fast speed and reaction.” – Kevin Stang-------------------Episode Timestamps:‍*(02:12) - The importance of people and talent development at L'Oreal‍*(08:47) - Turning data into actionable insights through field immersion‍*(14:25) - How TikTok and YouTube are transforming stylist training and brand engagement‍*(17:17) - The “storyteller” role in keeping up with trends and authentic content creation‍*(22:43) - Empowering stylists authentically without over-prescription‍*(35:01) - Quick hits ‍-------------------‍Links:Connect with Kevin on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios‍-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Madeline Temple is a global brand and communications strategist who has spent many years flinging herself into the unknown. It seems to be a theme in her life. That, and good hair. Fingers crossed both continue.She is a firm believer in taking calculated risks, both personally and professionally. Sometimes they don't work out as planned, but the stories have always been worth it.Madeline's calculated risks have provided real-world, international experience you can't find in a style guide or the latest marketing best-seller. She's experienced in branding, strategy, design, corporate storytelling, advertising, cultural trends, PR, content, social media, and research — both on the agency and client side in the US and UK; in B2B and B2C companies; and at Fortune 500 corporations, PE firms, and startups. She's been quoted in the Chicago Tribune and Wired magazine and has appeared on BBC Radio 4's flagship program Today in London.Currently, Madeline is VP, global brand, communications & content at Safeguard Global, the company that started the global EOR category and industry. Prior to this, she was Hillrom's VP, corporate marketing. There, she wrote the brand story that turned a $3 billion medical device maker into a medtech company acquired by Baxter in 2021.

I speak about the challenges of setting prices for B2C and B2B customers. I share why B2C is more price-sensitive and talk about Podsqueeze's shift to bigger B2B clients. I give examples from other SaaS companies—how some only show enterprise pricing and others adjust based on value or usage. I talk about Podsqueeze's new pricing strategy for enterprise clients and my lessons from past mistakes. If you want to connect or have questions, reach out on Twitter or LinkedIn.Twitter: https://x.com/wbetiagoLinkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/Timestamps por PodSqueezeIntroduction and Episode Overview (00:00:01)  Podsqueeze's B2C Beginnings (00:01:35)  Transition to B2B and Hitting a Growth Plateau (00:03:07)  First B2B Sales Meetings and Pricing Challenges (00:06:21)  The Challenge of Serving Both B2C and B2B (00:07:53)  Example 1: Get Vocals' B2B-Only Flexible Pricing (00:09:20)  Example 2: Turnkey's Value-Based Pricing (00:12:04)  Example 3: SendGrid's Usage-Based Tiered Pricing (00:14:41)  Podsqueeze's Pricing Adjustments and Negotiation Issues (00:17:18)  Future Plans: Unlimited Enterprise Plan and Flexibility (00:18:26)  Conference Preparation and Closing Remarks (00:20:42)

In this episode, Vince Quinn chats with Berkley Egenes, Chief Marketing Growth Officer at Xsola, about marketing lessons from the ever-evolving gaming industry. Berkley breaks down how Xsola simplifies global video game commerce through localized payment solutions, seamless in-game purchasing, and white-label integration. He shares insights on scaling indie games, reacting to regulatory shifts, enabling user acquisition, building community, and bridging brands into gaming culture.Guest BioBerkley Egenes is the Chief Marketing Growth Officer at Xsola, a video game commerce company enabling monetization, distribution, and payments across 200+ geographies for over 4,000 games. With 23+ years in marketing and eSports, he previously built the Ghost Gaming brand and now focuses on forging partnerships, launching campaigns, and creating global marketing growth strategies.TakeawaysLocalizing global payments: Xsola allows developers to accept region-specific payments, like Brazil's PIX or local wallets, via customizable, branded in-game interfaces.B2B2C marketing model: Xsola markets first to game developers (B2B), then enables those developers to better market to players (B2C), using events, social, content syndication, and email campaigns.Rapid regulatory response: Following a U.S. court ruling on April 30, 2025, Xsola quickly implemented compliant direct in-app payment links, illustrating the importance of responsiveness and agile marketing.Scalable processes & AI-powered content: Quick execution relies on repetitive frameworks, clear ownership, iterative post-mortems, process discipline, and AI tools (like refining LinkedIn posts via ChatGPT).Indie game ecosystem support: Xsola's “funding club” connects garage developers with VCs, publishers, and showcases to help them produce and monetize games.Community-led outreach: Events like dinner meetups and spaces at Gamescom foster genuine connection, collaboration, and idea exchange across platforms and genres.Cross-industry brand opportunities: From in-game branded experiences (e.g. Fortnite collabs) to IP licensing, brands are increasingly activating within games for engagement and longevity.Safety & education for families: Xsola promotes parental controls, gift card solutions, and content to keep children safe and avoid accidental high spending.Future-facing mindset: Gaming is the dominant entertainment medium for Gen Z and Gen Alpha, this diverse, immersive cultural shift offers unprecedented opportunity for developers, brands, and platforms alike.Chapters00:00 Intro to Future Fuzz + Guest Introductions 01:10 What is Xsola and How It Works 03:34 Marketing Xsola's B2B2C Approach 06:21 Tactics to Grow Game Audiences 08:06 Regulatory Shift: Direct In‑App Payments 09:26 Rapid Go‑to‑Market: Team & Process 12:49 Gaming Industry Evolution & Indies Rising 14:36 Xsola's Funding Club & Indie Support 16:20 Data‑Driven Relationship Building 17:52 Building Community at Trade Shows 19:06 Cross‑Industry Brand Integration in Gaming 23:31 Gaming as Cultural Mainstay & Future of Media 28:29 Parental Controls + Safe Monetization Advice 30:21 Podcast & Multi‑Channel Marketing Strategy 31:07 Guest Wrap‑Up + Where to Connect LinkedInFollow Berkley Egenes Follow Vince Quinn

Going Long Podcast Episode 564:The Metropolitan Man Who's Hyper-Connecting the English Speaking World in Spain - Victor Horcasitas   Today Billy welcomes Victor Horcasitas to the guest seat - a dynamic, serial entrepreneur, angel investor, and community builder based in Barcelona. Known as the "ExpatWhisperer," Victor is the publisher and CEO of Barcelona Metropolitan, the leading English-language lifestyle magazine covering international topics relevant to expats in Spain. The publication also offers strategic B2B and B2C marketing and advertising services tailored to Spain's English-speaking audience. And today he shares with you his story, along with some platinum advice!    ( To see the Video Version of today's conversation just CLICK HERE. )   In today's episode of The Going Long Podcast, you'll learn the following:   [00:24 - 03:00] Billy welcomes and introduces today's special guest, Victor Horcasitas. [03:00 - 09:52] Billy asks Victor to explain more about who he is in his own words. [09:52 - 19:22] Victor shares what it was that inspired him to move on from his successful corporate role to beat his own path, and tells the story of that journey. [19:22 - 30:28] Victor shares the interactions and opinions key members of his family, close friends and colleagues had about these grand strides and changes he was making on his entrepreneurial journey. [30:28 - 37:45] Billy asks Victor to explain to us exactly what he is doing today to serve others with his businesses and projects in his base of Barcelona. [37:45 -40:52] Victor shares advice for those of you who may be considering (but are unsure about) taking the plunge to follow a similar path as he did [40:52 - 43:54] Victor tells us the message he would like to hear from himself three years from now. [43:54 - 43:54] Billy sums up all of the things we've learned from Victor today, and asks him to tell us the best ways to get in contact with him. [43:20 - 37:38] Billy wraps up the show.   How best to get in touch with Victor Horcasitas: Website: https://www.barcelona-metropolitan.com/  LinkedIn: https://es.linkedin.com/in/victor-horcasitas    If you're a corporate executive who wants to make your role optional, then grab your FREE ebook with Billy's proven 3 step process at:  www.makeitoptional.com What you can expect to get out of this ebook: Learn how to achieve corporate optionality Gain true control over your career Turn corporate skills into personal assets With 26 years of experience in corporate sales leadership, achieved optionality through multiple income streams, Billy has helped dozens of executives build their paths to take control of their time. This free ebook gives you everything you need to identify, plan, and take control of your career while building financial optionality, leveraging your skills, and start living your IDEAL day - today! Go to: www.makeitoptional.com Click the above link or just copy and paste the following directly into your browser to sign up and get your free ebook: https://www.makeitoptional.com/?utm_source=podcast&utm_medium=social&utm_campaign=p2olm  To see the Video Version of today's conversation just CLICK HERE.   How to leave a review for The Going Long Podcast: https://youtu.be/qfRqLVcf8UI     Be sure to connect with Billy!  He's made it easy for you to do…Just go to any of these sites:   Website: www.billykeels.com Youtube: billykeels Facebook: Billy Keels Fan Page Instagram: @billykeels Twitter: @billykeels LinkedIn: Billy Keels

Not every launch succeeds on day one, but the brands that endure find ways to win over time.That's why we're turning to Clue, the 1985 murder mystery comedy with three different endings. Despite bombing at the box office, it grew into a beloved cult classic. In this episode, we break down its lessons with the help of special guest Christine Royston, Chief Marketing Officer at Wrike.Together, we explore what B2B marketers can learn from building strategy before execution, balancing brand and demand, and embracing word-of-mouth to turn audiences into passionate advocates.About our guest, Christine RoystonChristine Royston is a visionary global marketing executive with a proven track record of scaling iconic technology brands, architecting go-to-market transformation, and driving category leadership in the enterprise SaaS space. As Chief Marketing Officer at Wrike, Christine leads the company's worldwide marketing strategy, fueling enterprise growth, brand acceleration, and customer-centric innovation at scale.With more than 20 years of experience across global B2B markets, Christine has built and led high-performing teams at some of the world's most recognized technology companies—including Salesforce, Dropbox, and Imperva—where she helped pioneer marketing strategies during moments of hypergrowth and IPO. She most recently served as Global Head of B2B Marketing at Udemy and as Vice President of Marketing at Bitly, where she was instrumental in repositioning both brands for business adoption and long-term growth.Christine's executive leadership spans Sales-Led and Product-Led Growth (PLG) models, across direct sales, freemium, and self-service go-to-market motions. Her ability to unify global teams, expand into new international markets, and launch cross-functional marketing engines has positioned her as a sought-after leader in growth-stage transformation and scaled enterprise performance.An expert in enterprise marketing strategy, customer lifecycle innovation, and multi-channel demand generation, Christine has driven business results across cloud computing, cybersecurity, financial services, and manufacturing verticals. She is also known for her passion for mentoring future marketing leaders and building diverse, inclusive, and impact-driven teams.Christine holds a B.A. from the University of Virginia and an International MBA in Global Marketing from the University of South Carolina's Darla Moore School of Business. She brings a global lens to every challenge, with leadership experience spanning the U.S., Europe, Asia, and Latin America.What B2B Companies Can Learn From Clue:Strategy matters more than star power. Even the best team can't save a weak story. Clue had an all-star cast, but without a clear throughline, it flopped at the box office. Christine draws a parallel to marketing: “Even if you have the best team in the world, without a great strategy, you're not gonna win. You've got to have a really fantastic strategy and a really great team to back it up, so that you can kind of play on everybody's strengths, but you're all pointed in the right direction.” Don't confuse talent or resources with strategy. Success comes from aligning everyone around a clear, shared story.Balance is everything. Clue was billed as both a mystery and a comedy, but leaned heavily into the silliness, confusing audiences who expected a tighter whodunit. Christine sees the same trap in B2B: “The movie was… touted as a mystery and a comedy, but it was definitely way more on the comedy side. And so thinking about that balance… and making sure that you're really being clear with your intent of messaging, your intent of the brand.” Great marketing requires a balance between brand, demand, clarity, and creativity. Overweighting one side leaves your audience uncertain about what you really stand for.Word of mouth is your secret weapon. Despite its failure in theaters, Clue became a cult classic through community and conversation. For Christine, that's a marketing playbook: “The fact that it did become this cult classic highlights the importance of word of mouth. How do you make sure you're getting in front of people who will be interested in your product, or interested in your movie, and making sure that you're leveraging communities [and] social as a way to get in front of people who maybe aren't going to go to the box office.” Buzz builds longevity. Beyond paid campaigns, you need advocates, communities, and conversations that keep your brand alive long after launch.Quote“ How do you differentiate yourself and do something a little different. Bring some humor into what is normally a pretty straight-laced B2B technology type of industry. I think people like a little fun in their day-to-day.”Time Stamps[00:55] Meet Christine Royston, Chief Marketing Officer at Wrike[01:01] Why Clue?[01:24] The Role of CMO at Wrike[03:05] The Origins of Clue, The Movie[14:04] B2B Marketing Lessons from Clue[28:10] Balancing Brand vs. Demand[29:50] Wrike's Brand and Content Strategy[33:21] AI's Role in Modern Marketing[35:11] Wrike's Survey on AI's Impact[40:20] Final Thoughts and TakeawaysLinksConnect with Christine on LinkedInLearn more about WrikeAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, in episode 264, Mel Gravely brings closure to a story he's been sharing in pieces over the past year. You may recall that he bought a facilities maintenance company a couple years ago that he was convinced he could scale—only to discover that it was hemorrhaging money. Mel dug in, diagnosed the problem, fixed it, bought out his partners, turned the company profitable—and then decided to shut it down. Why close a business that's making money? Mel explains the surprising answer, along with three lessons he says he learned. He also joins Jay Goltz in a candid discussion of the painful flipside of hiring: When, and how, does it make sense to lay off employees? As Jay points out, it's far easier to find advice about adding people than about letting them go, even though it's a calculation many owners are facing today. Plus: A would-be entrepreneur preparing to launch a business with two friends admits he's feeling scared. He wants to know whether that fear ever goes away. Mel and Jay think he's asking the wrong question.

Send us a textBefore he was building ad campaigns, Jack Hepp was building houses. Now he runs Industrious Marketing, helping local businesses grow through hands-on paid media advertising strategy. In this episode, Jack shares how getting fired early shaped his marketing career, discusses the mentors who sharpened his skills, and why clear pricing and clean strategy always win over smoke and mirrors, specifically in regard to local businesses and Google Local Services ads (LSAs). Episode Highlights: Jack Hepp's background in construction and mentorship shaped his approach to marketing, emphasizing responsibility, adaptability, and long-term thinking in paid media strategies.  He advocates for a “listen first” approach in client interactions, and stresses the importance of honest, constructive feedback. Jack discusses the value of Local Service Ads (LSAs) for certain industries, but warns they should be complemented with traditional campaigns for consistent lead generation. He prefers transparent, tiered pricing models based on ad spend, and emphasizes that clear scope, reporting, and communication are essential for building trust and setting expectations with clients. Episode Links: Jack Hepp on LinkedInIndustrious MarketingFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In this episode of Talk Commerce, Brent Peterson speaks with Martin Balaam, CEO of Pimberly, about the critical role of Product Information Management (PIM) in e-commerce. They discuss how PIM serves as a single source of truth for product data, its importance in global e-commerce, and the impact of AI and agentic commerce on the industry. The conversation also touches on the differences between B2B and B2C approaches to PIM, the challenges of data management, and how Pimberly differentiates itself in the market. Finally, they explore the implications of tariffs on data management and the future of PIM in a rapidly changing landscape.TakeawaysPIM is essential for managing complex product data.Globalization requires businesses to adapt their product data strategies.AI optimization is crucial for effective e-commerce.B2B companies are adopting agentic commerce faster than B2C.Structured data is necessary for machine-readable formats.PIM helps reduce the number of SKUs needed for different marketplaces.Tariffs can significantly impact supply chain data management.Pimberly focuses on high complexity and conditionality in product data.The importance of capturing contextual information in B2C.PIM can streamline data management across various platforms.Chapters00:00Introduction to Pimberley and Martin Balaam04:14Understanding Product Information Management (PIM)07:23The Importance of a Centralized Data Source12:13Agentic Commerce and Its Future17:00B2B vs B2C: Data Needs and Challenges21:57The Role of PIM in Supply Chain Management25:17Conclusion and Future Outlook for Pimberley27:21TC - Outtro All AV version 1.mp4Follow Talk Commerce on your favorite platform:YouTube: https://www.youtube.com/@talkcommerceBluesky: https://bsky.app/profile/talkcommerce.bsky.socialApple Podcasts: https://podcasts.apple.com/us/podcast/talk-commerce/id1561204656Spotify: https://open.spotify.com/show/7Alx6N7ERrPEXIBb41FZ1nTwitter: @talkingcommerceLinkedIn: https://www.linkedin.com/company/talk-commerceFacebook: https://www.facebook.com/talkingcommerceWebsite: https://talk-commerce.com/

In this episode of Franchise Marketing Radio, Lee Kantor interviews Cory Lyons, Brand President of Koala Insulation. Cory discusses the company's rapid growth since its 2020 launch, its dual B2C and B2B business model, and the importance of a franchisee-first culture. He shares insights on supporting franchisees, adapting to market changes, and the qualities they […]

Nathan brought Jay back to dive deeper into the intricacies of LinkedIn advertising, discussing the challenges and strategies involved in B2B marketing. From the differences between B2B and B2C marketing, the significance of budget allocation in ad campaigns, and best practices for optimizing LinkedIn profiles, Jay shares his journey into digital marketing, emphasizing the role of targeted messaging and audience understanding in successful campaigns. They also chat about AI. Watch the full episode.  Guest Name: Jay Rathell Title: LinkedIn Ad Expert Company: Yamaro 83 Expertise: Building successful social media ad campaigns that drive results. Website: https://yamaro83.com/ Social: https://www.linkedin.com/company/yamaro-83/   On November 13, the best business conference in the Pacific Northwest #letsconnectconference. Check it out, https://letsconnectpnw.com/2025-conference/. Get your tickets. Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.  

In this enlightening episode, Evie Brockwell engages in a profound discussion with Nesrine Changuel, a seasoned product management leader with a wealth of experience from industry giants like Skype, Spotify, and Google. Nesrine shares her journey of discovering the power of emotional connection in product design, emphasizing the importance of creating products that not only meet functional needs but also resonate on an emotional level with users.You'll gain insights into how Nesrine's experiences at Spotify led her to understand the significance of motivational segmentation, a strategy that aligns product features with user desires and emotions. The conversation delves into the three pillars of delight: reducing friction, anticipating user needs, and exceeding expectations. You'll learn practical tips for implementing delight in both B2B and B2C contexts, with real-world examples of how companies have successfully integrated these principles into their products.02:38 Understanding Emotional Connection in Product Design 05:31 The Three Pillars of Delight08:33Common Misconceptions About Delight 11:26 Measuring the Impact of Delight14:16Applying Delight in B2B vs B2C17:05 Tangible Tips for Product Teams24:52 Understanding User Motivators28:07 The Delight Grid Framework29:03 The Importance of Inclusion in Product Design31:50 The 50-40-10 Model for Product Roadmaps35:49 Humanizing Products in the Age of AI41:10 Introducing 'Product Delight' BookSubscribe now to transform your product strategy with these insights.Important links:Product Delight Book: https://nesrine-changuel.com/product-delight-book/https://nesrinechanguel.substack.com/LinkedIn: https://www.linkedin.com/in/nesrinechanguel/?locale=en_US

Nesrine Changuel helped build Spotify, Google Chrome, and Google Meet. Her work has helped her discover the importance of emotional connection in building successful products. At Google, she served as a dedicated “delight PM,” a role specifically focused on making products more delightful. She recently published Product Delight, a book that provides a practical framework for creating products that serve both functional and emotional needs. Based in Paris, she now coaches founders and CPOs on implementing delight strategies in their organizations.What you'll learn:1. Why delight is a business strategy, not just “sprinkling confetti” on top of functionality2. How to identify emotional motivators that drive product retention3. The 50-40-10 rule for balancing delight in your roadmap4. The 4-step delight model5. The origin story of Spotify's Discover Weekly6. Why B2B products need delight just as much as B2C products7. How to get buy-in from skeptical leaders who think delight is a luxury—Brought to you by:DX—The developer intelligence platform designed by leading researchers: https://getdx.com/lennyJira Product Discovery—Confidence to build the right thing: https://atlassian.com/lennyLucidLink—Real-time cloud storage for teams: https://www.lucidlink.com/lenny—Transcript: https://www.lennysnewsletter.com/p/a-4-step-framework-for-building-delightful-products—My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/174199489/my-biggest-takeaways-from-this-conversation—Where to find Nesrine Changuel:• LinkedIn: https://www.linkedin.com/in/nesrinechanguel/• Newsletter: https://nesrinechanguel.substack.com/• Website: https://nesrine-changuel.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Nesrine and product delight(04:56) Why delight matters(09:17) What makes a feature “delightful”(12:29) The three pillars of delight(13:03) Pillar 1: Removing friction (Uber refund example)(15:07) Pillar 2: Anticipating needs (Revolut eSIM example)(17:21) Pillar 3: Exceeding expectations (Edge coupon example)(18:35) The “confetti effect” and when it actually works(22:02) B2B vs. B2C: Why all products need emotional connection(29:52) The Delight Model: A 4-step framework(30:57) Step 1: Identifying user motivators (functional and emotional)(33:55) Step 2: Converting motivators into product opportunities(34:46) Step 3: Identifying solutions with the delight grid(36:46) Step 4: Validating ideas with the delight checklist(40:22) The Delight Model summarized(42:18) The importance of familiarity (Spotify Discover Weekly story)(45:21) Real examples: Chrome's tab management solution(51:32) Google Meet's solution for “Zoom fatigue”(55:02) Getting buy-in from skeptical leaders(59:39) Prioritizing delight: The 50-40-10 rule(1:02:41) Creating a culture of delight in your organization(1:06:45) The habituation effect(1:08:15) When delight goes wrong: Apple reactions example(1:10:21) How delight motivates product teams(1:12:24) Lightning round and final thoughts—Referenced:• Spotify: https://open.spotify.com/• Linear: https://linear.app/• How Linear builds product: https://www.lennysnewsletter.com/p/how-linear-builds-product• Jira: https://www.atlassian.com/software/jira• Asana: https://asana.com/• Monday: https://monday.com/• The Product Delight Model: https://nesrinechanguel.substack.com/p/the-product-delight-model• Revolut: https://www.revolut.com/• How Revolut trains world-class product managers: The “local CEO” model, raw intellect over experience, and a cultural obsession with building wow products | Dmitry Zlokazov (Head of Product): https://www.lennysnewsletter.com/p/how-revolut-trains-world-class-product-managers• Microsoft Cashback: https://www.microsoft.com/en-us/edge/features/shopping-cashback• Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO): https://www.lennysnewsletter.com/p/superhumans-secret-to-success-rahul-vohra• Brian Chesky's secret mentor who died 9 times, started the Burning Man board, and built the world's first midlife wisdom school | Chip Conley (founder of MEA): https://www.lennysnewsletter.com/p/chip-conley• Workday: https://www.workday.com/• SAP: https://www.sap.com/• ServiceNow: https://www.servicenow.com/• Salesforce: https://www.salesforce.com/• GitHub: https://github.com/• Atlassian: https://www.atlassian.com/• Snowflake: https://www.snowflake.com/• Data Superheroes: https://www.snowflake.com/en/data-superheroes/• Google Meet: https://meet.google.com/• Andy Nesling on LinkedIn: https://www.linkedin.com/in/andynesling/• Matic: https://maticrobots.com/• Diego Sanchez's (Senior Product Manager at Buffer) post on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7365014292091346945/• Miro: https://miro.com/• Arc browser: https://arc.net/• Competing with giants: An inside look at how The Browser Company builds product | Josh Miller (CEO): https://www.lennysnewsletter.com/p/competing-with-giants-an-inside-look• Migros Supermarket: https://www.migros.ch/• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-founder): https://www.lennysnewsletter.com/p/building-lovable-anton-osika• Linear's secret to building beloved B2B products | Nan Yu (Head of Product): https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu• Suno: https://suno.com• Snapchat: https://www.snapchat.com/• Use Reactions, Presenter Overlay, and other effects when videoconferencing on Mac: https://support.apple.com/en-us/105117• Dr. Lipp: https://drlipp.com/• How to be the best coach to product people | Petra Wille (Strong Product People): https://www.lennysnewsletter.com/p/how-to-be-the-best-coach-to-product• The Great American Baking Show: https://www.imdb.com/title/tt21822674/• Le Meilleur Pâtissier: https://en.wikipedia.org/wiki/Le_Meilleur_P%C3%A2tissier• The Upside on Amazon Prime: https://www.amazon.com/gp/video/detail/amzn1.dv.gti.3cb8500f-31af-9f4f-5dec-701e086d58e8• The Intouchables: https://www.imdb.com/title/tt1675434/• Yoyo stroller: https://www.stokke.com/USA/en-us/category/strollers/yoyo-strollers• UppaBaby strollers: https://uppababy.com/strollers/—Recommended books:• Product Delight: How to Make Your Product Stand Out with Emotional Connection: https://www.amazon.com/Product-Delight-Stand-Emotional-Connection-ebook/dp/B0FGZ93D9Y/• Factfulness: Ten Reasons We're Wrong About the World—and Why Things Are Better Than You Think: https://www.amazon.com/Factfulness-Reasons-World-Things-Better/dp/1250107814• STRONG Product Communities: The Essential Guide to Product Communities of Practice: https://www.amazon.com/STRONG-Product-Communities-Essential-Practice/dp/3982235189/r—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com

BONUS: Nesrine Changuel shares how to create product delight through emotional connection! In this BONUS episode we explore the book by Nesrine Changuel: 'Product Delight - How to make your product stand out with emotional connection.' In this conversation, we explore Nesrine's journey from research to product management, share lessons from her experiences at Google, Spotify, and Microsoft, and unpack the key strategies for building emotionally resonant products that connect with users beyond mere functionality. The Genesis of Product Delight "I quickly realized that there is something that is quite intense while building Skype... it's not just that communication tool, but it was iconic, with its blue, with ringtones, with emojis. So it was clear that it's not just for making calls, but also to make you feel connected, relaxed, and part of it." Nesrine's journey into product delight began during her transition from research to product management at Skype. Working on products at major companies like Skype, Spotify, and Google Meet, she discovered that successful products don't just function well—they create emotional connections. Her role as "Delight PM" at Google Meet during the pandemic crystallized her understanding that products must address both functional and emotional user needs to truly stand out in the market. Understanding Customer Delight in Practice "The delight is about creating two dimensions and combining these two dimensions altogether, it's about creating products that function well, but also that help with the emotional connection." Customer delight manifests when products exceed expectations and anticipate user needs. Nesrine explains that delight combines surprise and joy—creating positive surprises that go beyond basic functionality. She illustrates this with Microsoft Edge's coupon feature, which proactively suggests discounts during online shopping without users requesting it. This anticipation of needs creates memorable peak moments that strengthen emotional connections with products. Segmenting Users by Motivators "We can discover that users are using your product for different reasons. I mean, we tend to think that users are using the product for the same reason." Traditional user segmentation focuses on demographics (who users are) or behavior (what they do). Nesrine advocates for motivational segmentation—understanding why users engage with products. Using Spotify as an example, she demonstrates how users might seek music for specific songs, inspiration, nostalgia, or emotional regulation. This approach reveals both functional motivators (practical needs) and emotional motivators (feelings users want to experience), enabling teams to build features aligned with user desires rather than assumptions. In this segment, we refer to Spotify Wrapped.  The Distinction from Jobs To Be Done "There's no contrast. I mean to be honest, it's quite aligned, and I'm a big fan of the job to be done framework." While aligned with Clayton Christensen's Jobs To Be Done framework, Nesrine's approach extends beyond identifying triggers to practical implementation. She acknowledges that Jobs To Be Done provides the foundational theory, distinguishing between personal emotional motivators (how users want to feel) and social emotional motivators (how they want others to perceive them). However, many teams struggle to translate these insights into actual product features—a gap her Product Delight framework addresses through actionable methodologies. Navigating the Line Between Delight and Addiction "Building for delight is about creating products that are aligned with users' values. It's about aligning with what people really want themselves to feel. They want to feel themselves, to feel a better version of themselves." The critical distinction between delight and addiction lies in value alignment. Delightful products help users become better versions of themselves and align with their personal values. Nesrine contrasts this with addictive design that creates dependencies contrary to user wellbeing. Using Spotify Wrapped as an example, she explains how reflecting positive achievements (skills learned, personal growth) creates healthy engagement, while raw usage data (hours spent) might trigger negative self-reflection and potential addictive patterns. Getting Started with Product Delight "If you only focus on the functional motivators, you will create products that function, but they will not create that emotional connection. If you take into consideration the emotional motivators in addition to the functional motivators, you create perfect products that connect with users emotionally." Teams beginning their delight journey should start by identifying both functional and emotional user motivators through direct user conversations. The first step involves listing what users want to accomplish (functional) alongside how they want to feel (emotional). This dual understanding enables feature development that serves practical needs while creating positive emotional experiences, leading to products that users remember and recommend. Product Delight and Human-Centered Design "Making products feel as if it was done by a human being... how can you make your product feel as close as possible to a human version of the product." Nesrine positions product delight within the broader human-centered design movement, but focuses specifically on humanization at the product feature level rather than just visual design. She shares examples from Google Meet, where the team compared remote meetings to in-person experiences, and Dyson, which benchmarks vacuum cleaners against human cleaning services. This approach identifies missing human elements and guides feature development toward more natural, intuitive interactions. In this segment we refer to the books Emotional Design by Don Norman, and Design for Emotion by Aarron Walter..  AI's Role in Future Product Delight "AI is a tool, and as every tool we're using, it can be used in a good way, or could be used in a bad way. And it is extremely possible to use AI in a very good way to make your product feel more human and more empathetic and more emotionally engaging." AI presents opportunities to enhance emotional connections through empathetic interactions and personalized experiences. Nesrine cites ChatGPT's conversational style—including apologies and collaborative language—as creating companionship feelings during work. The key lies in using AI to identify and honor emotional motivators rather than exploit them, focusing on making users feel supported and understood rather than manipulated or dependent. Developer Experience as Product Delight "If the user of your products are human beings... whether business consumer engineers, they deserve their emotions to be honored, so I usually don't distinguish between B2B or B2C... I say like B2H, which is business to human." Developer experience exemplifies product delight in B2B contexts. Companies like GitHub have created metrics specifically measuring developer delight, recognizing that technical users also have emotional needs. Tools like Jira, Miro, and GitHub succeed by making users feel more competent and productive. Nesrine advocates for "B2H" (business to human) thinking, emphasizing that any product used by humans should consider emotional impact alongside functional requirements. About Nesrine Changuel Nesrine is a product coach, trainer, and author with experience at Google, Spotify, and Microsoft. Holding a PhD from Bell Labs and UCLA, she blends research and practice to guide teams in building emotionally resonant products. Based in Paris, she teaches and speaks globally on human-centered design. You can connect with Nesrine Changuel on LinkedIn.

Find out one of the most important yet overlooked steps in growing an ergonomics consulting business: identifying your ideal client avatar. Spoiler alert—it's not the worker in pain. It's the HR decision-maker who signs the contract and opens the door to dozens of assessments.Learn why focusing on B2B instead of B2C creates leverage, how to uncover your client's true needs and objections, and why a clear marketing message makes or breaks your business. You'll also learn why setting 90-day goals is more effective than year-long plans, and how daily action compounds into big results.Whether you're just starting out or ready to scale your ergonomics services, this episode will help you shift your mindset, clarify your marketing, and get closer to becoming the go-to ergonomics consultant in your city.Are you a healthcare professional curious about how office ergonomics assessments could fit into your services? I've got you covered with some valuable (and free!) resources at www.ergonomicshelp.com/free-training.

Nathan Snell is a founder, executive, and three-time entrepreneur best known for co-founding nCino, the global leader in cloud banking, and now Raleon, an AI retention platform for DTC brands. With 15+ years in fintech, marketing technology, and AI, Nathan has built products that don't just scale companies, they transform entire markets, including a 10-figure exit.With Raleon, Nathan is reimagining retention for Ecommerce. Instead of bloated teams or endless manual work, Raleon acts like a teammate, helping DTC brands and agencies handle retention 50% faster while driving more revenue. From campaign planning to segmentation, it automates the tactical grind so marketers can focus on strategy and growth.Nathan's story blends technical expertise with market-shaping vision. From scaling nCino into a public company, to investing as an active angel, to now tackling one of Ecommerce's biggest pain points, retention, he's seen how AI can accelerate results but still requires human pilots to go beyond “average” output.Whether you're building a lean DTC team, rethinking retention marketing, or trying to cut through the hype of AI, Nathan offers a grounded look at how to combine automation, brand taste, and strategy to drive the next era of Ecommerce growth.In This Conversation We Discuss: [00:22] Intro[00:46] Building expertise in workflow automation[01:46] Experimenting with LLMs in workflows[03:18] Comparing AI models for DTC marketing[04:01] Starting email AI with copywriting[05:08] Fine-tuning prompts for better outputs[06:40] Elevating outputs with better context setting[08:08] Analyzing past campaigns to guide outputs[09:50] Stay updated with new episodes[10:02] Automating segmentation and copy at once[11:57] Recognizing AI delivers average by default[13:38] Editing outputs instead of chasing perfect prompts[15:20] Connecting Klaviyo and Shopify for campaigns[17:41] Automating learning cycles across campaigns[19:14] Guiding systems instead of replacing teamsResources:Subscribe to Honest Ecommerce on YoutubeAutomate DTC retention marketing with AI raleon.io/Follow Nathan Snell linkedin.com/in/nathansnellIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company's story.Dave and Pranav cover:How to translate your company narrative into concrete marketing campaigns and creative hooks across channelsWhy creative output (not measurement) is the biggest bottleneck for most B2B marketing teams todayThe frameworks like category entry points, jobs-to-be-done, and behavioral psychology that help marketers spark fresh, testable campaign ideas month after monthYou can expect a practical, example-filled conversation on turning strategy into execution and building a creative engine that never runs dry.Timestamps(00:00) - – Intro and audience roll call (05:09) - – Why narratives often get stuck in a Google Doc (08:09) - – Foundational docs you need before creating campaigns (13:09) - – Category entry points and jobs-to-be-done explained (17:09) - – How to feed company inputs into AI tools (23:09) - – Generating ad campaign ideas with real examples (25:09) - – Using analogies (like basketball) to explain complex concepts (29:54) - – Where AI falls short (and why human judgment matters) (32:54) - – Mining sales call transcripts for campaign hooks (36:54) - – Turning customer objections into marketing messages (40:54) - – Repurposing podcasts, presentations, and blog posts into new formats (44:54) - – Systemizing idea generation for repeatable output (48:54) - – Closing thoughts and audience Q&A Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***This episode of the Exit Five podcast is brought to you by Qualified.AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.That's where Qualifed comes in with Piper, their AI SDR agent.Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.The Agentic Marketing era has arrived. And if you're a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.You can learn more at qualified.com/exit5

In this episode of OnBase, host Paul Gibson sits down with Michelle Wrede to explore how businesses can transform customer reviews into powerful drivers of revenue and trust. Michelle shares her unique career path, why psychology plays such an important role in marketing, and how reviews are often undervalued in B2B.From building credibility to improving internal processes, Michelle outlines practical strategies for embedding reviews into sales and marketing funnels. She emphasizes the importance of timing, emotional vs. functional insights, and how reviews can help reduce internal resistance while creating measurable outcomes in areas like conversion optimization, SEO, and customer retention.The conversation also covers the future of AI in review management, the growing importance of transparency, and why testing and iteration are key for success.Key TakeawaysAuthenticity Matters: Reviews carry an emotional weight and authenticity that case studies often lack—critical in building B2B trust.Leverage Across the Funnel: Reviews aren't just top-of-funnel proof points—they can drive retargeting campaigns, emails, and late-stage deal confidence.Balance Emotion and Function: Emotional stories resonate, but functional details (like logistics or support feedback) drive practical decision-making.Fix Before You Showcase: Automate collection early, but ensure service or logistical issues are addressed before promoting review scores.Reviews as a Growth Lever: Beyond marketing, reviews can highlight operational gaps and inspire process improvements that directly impact revenue.AI & Transparency: The future of review-driven insights will depend on high-quality, verifiable data that avoids the pitfalls of opaque AI signals.Quotes“From psychology we know reviews work. The key is testing how and where they have the best impact for your business.”Tech recommendationsTrustpilot (for automated review collection and integration)Resource recommendationsGrowth Tribe – Learning hub for growth marketing and experimentationShout-OutsAnna Bertoldini – Senior Social Media Brand Manager, NielsenIQJuanita Solano Espinosa – Senior Marketing Manager Italy, TrustpilotAbout the GuestAs Head of Marketing for Benelux and Sweden at Trustpilot, Michelle works across a wide range of topics within the marketing and e-commerce space. In her current role, she focuses on consumer feedback, broader marketing trends, and the use of social proof and reviews across both B2C and B2B companies. Her background in psychology also gives her valuable insight into cross-border marketing, behavioral psychology, and nudging.Connect with Michelle.

Keyana Kashfi, Global Senior Director, Head of Experiential and Content Production at Spotify, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to share how Spotify turns audiences into true fans. From Spotify Wrapped to global activations, Keyana reveals how fandom, content, and technology create authentic brand experiences worldwide.About the guest:Keyana Kashfi is the Global Senior Director and Head of Experiential & Content Production for Spotify. She is the Executive Producer, bringing Spotify's brand to life through experiences and global content and leads a best-in-class team of global producers.  Keyana spearheads production for Spotify's largest owned and operated executions, such as Stream On, concert series, and festivals such as Cannes Lions, an execution that attracts over four thousand attendees. She also supervises Spotify's other global tentpoles and franchises, such as the Spotify Supper series which has helped to influence millions in won revenue for Spotify's advertising business. In addition, Keyana's team executes Spotify O&O events and content to celebrate and promote the artists, creators, and tools available on Spotify's platform - all in support of Spotify's mission. Recently Keyana and her team have launched two new offerings that further extend on-platform media buys and support brand music strategies with a Branded Live Event offering and AUX.    Keyana has spent her career in production with a focus on media and entertainment brands, executing both B2B and B2C activations and content. Prior to joining Spotify, she served as a producer and led production and video content teams for organizations such as NBC, Vevo, Discovery Communications (now Warner Bros, Discovery), and CNN.    Keyana is a coveted collaborator and leader within the industry and was named one of the “Connect Corporate 40 Under 40” by BizBash in 2021. She was named a 2023 Top Women in Media by Cynopsis Media. She also now serves as a juror on awards in the production space.    She has a Master of Arts from Pace University in Media and Communications, and a Bachelor of Fine Arts from Concordia University in Montreal, Canada. Originally from Canada, Keyana has spent the bulk of her career living in New York and Los Angeles - or in the air, traveling to create memorable experiences in all corners of the world.Follow Keyana on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on ⁠⁠LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!

Most B2B marketing falls flat because it plays it too safe. Aviv Canaani, CMO/CRO at Datarails, explains why it's time to rethink how we approach marketing, creativity, and revenue ownership.In this episode of CMO Convo, Aviv shares how he flipped DataRails from 95% outbound to 95% inbound, why B2B teams should borrow tactics from B2C, and what it really means to own the full funnel as a CRO. The result? Marketing that stands out, drives revenue, and finally earns its seat at the table.What you'll learn in this video:→ Why most B2B marketing gets ignored→ How UGC, humor, and scroll-stopping content win attention→ The rise of the CRO role and what it means for CMOs→ Why marketing's job is to make sales easier→ How startups can balance creativity with measurable revenue

This week, in episode 263, we bring you another 21 Hats Brainstorm. Elan Daniel, who started a small-batch hummus business inspired by a memorable experience in Israel, is trying to figure out his best path to long-term viability. So far, he's been selling at farmers markets and direct to consumers, making all of the hummus and all of the deliveries himself. Since February, his sales have been growing between 5 and 10 percent a week, but his growth is constrained by his refusal to use preservatives, which adds flavor but limits the product's shelf life. So how should he proceed: Should he sell to speciality markets and restaurants? Should he try to sell to Whole Foods? Should he open his own hummus restaurant, or hummusiya? Should he try to introduce his hummus to the uninitiated or should he focus on connoisseurs? To help Elan think through his options, we convened a panel of 21 Hats Brainstormers and recorded this podcast episode. It's brought to you by New Bridge Studios, which helps companies, creators, and causes connect their story to the bottom line. And by the way, if you have a challenge you'd like to put before a panel of business owners in our next Brainstorm, shoot me an email: loren@21hats.com.

Want to close more deals? Learn from the team that's reviewed over 300,000 sales calls and helped generate $250M+ in sales. Click here to see exactly how the top closers win: https://1callclosers.com/win/Name: The Closers Network Podcast Release Date: 09 23, 2025Host Name: Mike Sadikian Instagram - @MikeSadikianFounder: Richard Mugica Instagram - @Richard_MugicaGuest Name: Richard MugicaGuest Instagram: @RichardMugica.showJOIN FREE - Closers Network Skool Link: https://www.skool.com/1callclosers-2391/about"What's the one thing I can do to become a better closer?"  On this episode of the Closers Network Podcast, Richard Mugica shares In this episodewe dive into one of the most powerful (yet most overlooked) habits in sales: learning to take advice and consistently reviewing your sales calls.Too often, people ask, “What's the one thing I can do to become a better closer?” but then fail to follow through. The truth is simple: if you want to grow, you need to be open to direct feedback and brutally honest with yourself.Here's what you'll learn in this episode:Why reviewing your sales calls is the fastest way to improve

In this episode of Why Care?, host Nadia Nagamootoo speaks with Geeta Sidhu-Robb, award-winning entrepreneur, political candidate, and the visionary founder of W Corp. Geeta shares her extraordinary journey from law and politics to building safer, more inclusive workplaces for women across the globe. She discusses launching W Corp at the United Nations, challenging CEOs with the Return on Investment of diversity, and her mission to reshape power structures for women leaders. Geeta also reflects on her Sikh upbringing, early experiences with racism, her resilience through having no money, and how she redefined her identity and leadership. A bold, honest, and empowering conversation on power, purpose, and creating change.Key Takeaways:Women's safety and inclusion in workplaces must be measurable and actionable, not tokenistic.Framing diversity through Return on Investment makes it harder for organizations to ignore.Resilience and self-reinvention are vital when navigating personal and professional adversity.Women must reject the pressure of likeability and embrace unapologetic leadership.Building ecosystems - from politics to entrepreneurship - is essential to lasting systemic change.Highlights:Geeta's journey from law and politics to entrepreneurship and activism.Founding W Corp to certify and improve workplace safety and inclusion for women.Launching at the UN and challenging global leaders on accountability.Redefining power and leadership as unapologetically feminine and strong.Creating ecosystems like the Green Flag movement to fund women entrepreneurs.The personal resilience story behind her public voice and mission.Guest BioGeeta Sidhu-Robb is an award-winning entrepreneur, health coach, and activist, recognized with multiple "Entrepreneur and Businesswoman of the Year" awards, and recent accolades like "Disruptor of the Year" and "Most Inspiring Women's Workplace Equity Advocate 2025." She founded Nosh Detox in 2008 due to her son's severe food allergies and has since built a strong reputation in the health and nutrition industry, with clients including Gwyneth Paltrow and Sarah Ferguson.Originally a lawyer, she retrained as a health and wellness coach in 2014, working with high-profile women to achieve career and personal success. She recently launched The Womanist Movement, which includes WCorp, a B2B initiative to certify women-supportive workplaces, and WComm, a global B2C online community for women.Geeta is also an activist, having been involved with Open Britain against Brexit, and serves on the boards of the Microloan Foundation and Sarah's Trust. She previously chaired Montessori Global, focusing on education for refugee children. A sought-after media expert, her motto is, "Anything is possible. If you can see it, you can do it; if you can dream it, you can make it happen."LinksGeeta Sidhu-Robb: Website | Podcast | Instagram | LinkedIn | FBNadia Nagamootoo: Website | LinkedIn | InstagramAvenir Consulting: ⁠https://linktr.ee/avenirconsultingservices

On this episode of Embracing Erosion, Devon sits down with Ryan Walker. Ryan is a global marketing, product, and growth executive with over 15 years of experience scaling iconic B2B and B2C platforms—from Meta and TikTok to Reddit and now Boeing.In their conversation, they discussed aligning teams at scale, preparing for IPOs, navigating regulatory pressure, why alignment, velocity and transparent are key to transformation, and what PMMs need to unlearn to lead in the next decade. Enjoy the conversation!

Pour l'épisode de cette semaine, je reçois Philippe Romano, cofondateur et CEO de KBRW.KBRW, c'est une solution logicielle spécialisée dans les systèmes de gestion de commandes (OMS) et de gestion d'entrepôts (WMS) à destination des grands comptes, avec une forte présence dans des secteurs comme le luxe, l'automobile, l'alimentaire ou encore la grande distribution spécialisée.Au cours de cet épisode, nous sommes revenus sur le parcours de Philippe, de ses débuts dans le B2C avec Shopping Adventure à la création de KBRW et son pivot vers le B2B. Il nous explique comment ils ont su séduire de très grands comptes (8 clients du CAC 40 !) sans jamais lever de fonds, en restant bootstrap, et en investissant dans la haute performance technique, la fiabilité en production et la flexibilité produit.On a parlé de :la transformation des supply chains,la montée en puissance du modèle Product-as-a-Service,la place de l'IA dans l'order management,l'importance du go-to-market indirect avec les intégrateurs,la stratégie d'internationalisation,et bien sûr, de la vision long terme de KBRW.Un échange passionnant avec un fondateur lucide, exigeant et structuré, qui construit un éditeur critique pour les plus grandes entreprises européennes.Vous pouvez suivre Philippe sur LinkedIn.Bonne écoute !Mentionnés pendant l'épisode :KBRWSAFe – Scaled Agile FrameworkRégis Medina – Expert LeanPour soutenir SaaS Connection en 1 minute⏱ (et 2 secondes) :Abonnez-vous à SaaS Connection sur votre plateforme préférée pour ne rater aucun épisode

Thank you for joining us today! Our guest is Kunal Mehta. He is here to discuss how changes in B2B communications are fundamentally changing how businesses connect with their customers. Kunal is the global head of marketing, communication, and brand at DSM-Firmenich, a leading company in nutrition, health and beauty.With over two decades of experience navigating the marketing world, from iconic B2C brands like KitKat and Britannia to the complex B2B landscape, he has a unique perspective on what truly works. He is a self-described "collector of experiences" who is known for his passion for storytelling and his strategic, data-driven approach.Today, he will share his insights on the evolving nature of B2B communications, covering everything from the importance of emotional resonance in a corporate context to the power of a finely tuned marketing stack.Kunal leads marketing for animal health and nutrition at DSM-Firmenich which is a business with a 12bn Euros turnover operating in over 100 countries.Before we start, our PR Masterclass the Agency Growth Forum is now live. Virtual and face to face tickets are now available.This event always sells out so if you do want a face to face ticket, be quick. Genuinely, don't hang about. Check out PRmasterclasses.com or the homepage of PRmoment for the full speaker lineup.Also, do check out PRmoment's TikTok content, it'll keep you up to date with the best creative campaigns in PR, interviews with interesting PR folks and our weekly Good and Bad PR content with Andy Barr.Also, thanks so much to the PRmoment Podcast sponsors the PRCA.Here's a summary of what Kunal and PRmoment founder Ben Smith discussed:Did B2B marketers and B2B communicators go down a lead generation rabbit hole for about 10 years?Why did lead gen become the priority for many B2B marketers and why did they seem to forget the importance of brand?Kunal spent 8 years at Nestle in consumer markets. He discusses the differences in how B2C and B2B organisations prioritise marketing and brand?Why has B2B marketing now reawakened? What has changed?In B2B markets, comms often reports into marketing, whereas in consumer markets it's more likely comms is a separate division to marketing. Why is that?What does a modern lead gen sales pipeline look like in a multi channel multi decision maker scenario? In an organisation like DSM where you have hundreds of products, is product marketing even possible?The B2B customer journey for a company like DSM-Firmenich is often long and complex, spanning multiple touchpoints, from digital to in-person. How do you ensure a consistent and effective communication strategy across a varied value chain?What does a global head of marketing like Kunal want from his PR firm?What capabilities does DSM-Firmenich retain in its in-house marketing and communication team and when does it use agency support?As someone with a global role, how does Kunal balance the need for a cohesive brand narrative with the necessity for content that is hyper-relevant to a specific region or market?Kunal manages teams and initiatives across numerous geographies and product lines. What are the key building blocks for a successful marketing team structure?

Du fühlst dich überreizt, gestresst und erschöpft nach sozialer Interaktion? Deine soziale Batterie ist einfach leer? In dieser Folge beschreibt René, wie sich ein sogenannter “sozialer Kater” anfühlt, welche typischen Gründe es dafür gibt und mit welchen Strategien du ihn verhindern oder reduzieren kannst. René verrät außerdem: - Warum soziale Interaktion eine mentale Höchstleistung ist (besonders für neurodivergente Menschen) - was du kurz-, mittel- und langfristig für ein besseres Energiemanagement tun kannst - 9 passende Reflexionsfragen für dein Journal ☞ FOMO lässt dich über deine Grenzen gehen? Dann solltest du mal in den passenden 7Mind Kurs hören. [Hier](https://www.7mind.de/preise?utm_medium=cm&utm_source=podcast&utm_campaign=DACH_web_B2C___25-09-podcast&utm_content=solo-sozialer-kater&code=) geht's zur 7Mind App. ☞ Du möchtest mehr über das Thema “sozialer Kater” erfahren? Dann schau mal im [7Mind Magazin](https://www.7mind.de/magazin/erschoepft-nach-sozialen-kontakten?utm_medium=cm&utm_source=podcast&utm_campaign=DACH_web_B2C___25-09-podcast&utm_content=solo-sozialer-kater&code=) vorbei. ✎ Für Koope­ra­ti­ons­an­fra­gen und Infor­ma­tio­nen rund um den Pod­cast schreib ein­fach eine Mail direkt an [podcast@7mind.de](mailto:podcast@7mind.de). Feedback für René kannst du direkt an [mail@renetraeder.de](mailto:mail@renetraeder.de) senden. ✎ Teile deine Erfahrungen und diskutiere mit anderen 7Mindern in unserer Community zum Podcast: https://www.facebook.com/groups/305387979939302. Hinweis: Diese Folge wurde am 21.09.2025 veröffentlicht.

The TSA is “looking aggressively at liquids,” signaling potential changes to the 3.4-ounce rule, while also preparing for a possible government shutdown. Expedia Group blamed sluggish U.S. demand for slow B2C growth (1%) even as B2B rose 17%, and expects Vrbo to reaccelerate via promotions and wider inventory sharing. Royal Caribbean says AI now underpins pricing and operations, helping cut waste by 50% across 69 ships and aligning with a shift toward multiple shorter trips. Expedia CEO: Slow Growth in Consumer Business Was Due to Sluggish U.S. Market TSA Is ‘Aggressively' Weighing Changes to Liquids Rule Royal Caribbean CEO: AI Now Manages 15 Million Price Points a Day Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/skiftnews/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Threads: ⁠⁠⁠⁠⁠⁠https://www.threads.net/@skiftnews⁠⁠⁠⁠⁠⁠ Bluesky: ⁠⁠⁠⁠⁠⁠https://bsky.app/profile/skiftnews.bsky.social⁠⁠⁠⁠⁠⁠ X: ⁠⁠⁠⁠⁠⁠https://twitter.com/skift⁠⁠⁠⁠⁠⁠ Subscribe to ⁠⁠⁠⁠⁠⁠@SkiftNews⁠⁠⁠⁠⁠⁠ and never miss an update from the travel industry.

Award-winning marketing strategist and entrepreneur Sacha Awwa (Founder, SAMG; Co-founder, My Marketer Mentors) joins Anusha Harid-Paoletti to demystify why marketing feels complicated—and how to make it simple, measurable, and effective. Drawing on 22 years across the New York Times and high-growth startups, Sacha lays out a foundation-first approach: clarify mission/vision, nail the Four W's (why, who, way, what), define accurate ideal customer profiles, and build customer-market fit before spending a dollar on channels. She shares a right-sized MarTech stack (GA/Search Console, CRM/ESP) and how to use AI tools (ChatGPT, Claude) to accelerate research and planning. We dig into B2B vs. B2C nuances, community-building that beats tiny ad budgets, and two unforgettable war stories, one about scaling customer service with moms, another about founders getting in their own way. If you've ever wondered where your ad dollars go, or whether you even need ads yet, this episode gives you the roadmap to market smarter, not louder.3 TakeawaysDon't buy tactics; build the foundation first.Prioritize customer-market fit and community over low-budget ads.Use AI + lean tools to research, test, and measure before you scale.Thank you to our Sponsors Gies College of Business.

Join me as I chat with Cody Schneider where we dive deep into how brands can leverage short-form content creators instead of traditional influencers to achieve better marketing ROI. He breaks down the economics of creator partnerships ($900/month for daily content across platforms vs. $2,000 for a single influencer post) and demonstrates how the for-you-page algorithm allows creators with zero followers to potentially reach massive audiences. The strategy works particularly well for mobile apps, e-commerce products, and services with straightforward value propositions. Timestamps: 00:00 Intro 01:26 - Why Short-Form Marketing? 02:55 - Creator vs. Influencer Marketing Explained 04:41 - Micro-Creator Strategy Overview 11:43 - Case study of Focus Tree app using creator marketing 16:04 - How to Find and Work with Creators 19:49 - The Drawbacks of this Strategy 20:27 - Tools for Managing and Tracking Campaign Performance 22:56 - Final Thoughts and Conclusions Key Points: • Creator marketing is more cost-effective than traditional influencer marketing, especially for mobile apps and B2C products • For-you-page algorithms have changed how content reaches audiences, making follower count less important than content quality • Working with multiple creators (5-10) creates a compound learning effect where successful formats can be shared across the team • This strategy works best for products with simple value propositions that can be purchased impulsively on mobile devices The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CODY ON SOCIAL Cody's startup: https://www.graphed.com  X/Twitter: https://x.com/codyschneiderxx  Youtube: https://www.youtube.com/@codyschneiderx

Our guest in this episode is Kevin Perlmutter, author of Brand Desire and a brand strategist who has codified the complex world of human emotion into an actionable framework. Kevin provides a system for businesses to move beyond mere transactions and build genuine, lasting connections with the people they serve. In our fascinating chat, we dive into his powerful system for creating genuine brand desire, exploring why honouring how you want people to feel is the cornerstone of a thriving business, especially in the age of AI.Key points discussed include:* Great brands make lives better by honouring their customers' deepest emotional motivations.* True differentiation comes from what loyal customers already feel, not just from a gap in the market.* In the age of AI, a leader's crucial role is guarding the line that protects human connection.Listen to the podcast to find out more.Innovabiz Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Show Notes from this episode with Kevin PerlmutterIt was an absolute thrill to welcome Kevin Perlmutter, author of the brilliant book Brand Desire, back to the InnovaBuzz podcast. Our conversation was a powerful reminder of a fundamental truth that so many businesses seem to forget: brands should exist to make people's lives better. Kevin has masterfully codified the complex world of human emotion into a clear and actionable framework that guides businesses away from the shortcuts that degrade human connection and toward creating something people genuinely desire.So often, we get tangled up in our own processes, our features, and our messaging, without stopping to ask how we're actually making people feel. As Kevin points out, this disconnect is where brands stumble. They have the best intentions but end up creating frustrating, soul-crushing experiences that do the opposite of building loyalty. Our chat was a masterclass in putting the human heart back at the center of brand strategy.The Sprinkler System Epiphany: From Dread to DevotionI loved Kevin's story about a frustrating experience with a broken lawn sprinkler system that turned into a moment of brand magic. He, like all of us, was bracing for the typical customer service nightmare: a long wait on hold, a difficult conversation, and likely a dead end because the product was out of warranty. That feeling of dread is something we've all been conditioned to expect.Instead, the company called him back within five minutes, a real person quickly identified the problem, and without hesitation, they sent him a brand new, upgraded model for free. In 15 minutes, they transformed a moment of frustration into one of delight. As Kevin rightly said, they didn't just save a customer; they created a passionate ambassador who will now tell that story for years to come. That is the power of prioritizing a person's feelings over a rigid policy.Codifying the Connection: The Focus, Connect, Evolve FrameworkWhat's so powerful about Kevin's work is that he's taken this intuitive idea of human connection and built a reliable system around it. He calls it the Focus, Connect, Evolve framework, and it's a clear roadmap for any brand that wants to build a more meaningful relationship with its audience. It's a process for turning those fleeting moments of connection into a core, repeatable strategy.The framework begins with Focus, where you do the deep work of gaining customer insight. Then you move to Connect, where you craft the emotional benefit and an invitation into your brand. Finally, you Evolve by bringing that promise to life in every single experience a customer has with you, ensuring the feeling you want to create is consistently delivered.Uncovering Your Beacon: The 'Shared Emotional Motivation'Diving deeper into that "Focus" phase, Kevin shared a concept that really resonated with me: the "shared emotional motivation." This isn't about finding some patch of "white space" in a competitive analysis. It's about doing the work to understand the emotional truth of why your most loyal customers love you. It's about finding the intersection where what your brand authentically provides meets what your customers are truly craving.When you find that intersection, it becomes your brand's guiding "beacon." It's a clear, unwavering light that informs every decision you make, from your marketing copy to your product development to your customer service policies. It ensures that you are always oriented around the emotional core of your promise to your customers.How 'Invincible' Feels: A B2B Masterclass in EmotionTo show this in action, Kevin told the story of a B2B software company that helps supply chain managers. Their customers went from using gut instinct and spreadsheets, constantly afraid of "getting yelled at," to being the "hero" in their organization because they always had the right numbers. The shared emotional motivation wasn't about efficiency; it was about the craving to feel competent and secure.From this insight, the powerful brand promise, "Be Supply Chain Invincible," was born. It was a bold, emotional statement that initially made the client a bit nervous, but it was completely authentic because it was rooted in how their service already made their best customers feel. It's a perfect example of how emotion is just as critical in B2B as it is in B2C.The AI Tightrope: Guarding the Humanity LineOf course, we had to talk about AI. Kevin has a wonderfully clear-eyed perspective on it. While AI can be a fantastic tool for things like summarizing customer reviews or acting as an "enhanced thesaurus," there's a significant danger when it's used to replace genuine human interaction without careful thought.He was adamant that the brand leader's role today is to be the guardian of the human experience. You must know where the line is between using AI to be humanity-enhancing versus humanity-degrading. And his advice is simple: you must never, ever cross that line just for the sake of cost-cutting or efficiency. That is a non-negotiable responsibility.Your Limbic Sparks Mindset: Three Questions to Ask TodayTo bring it all home, Kevin shared a simple, actionable mindset that anyone can adopt, which he calls the Limbic Sparks Mindset. It boils down to asking three essential questions every day, whether you're designing a new product or just writing an email.First, what are people's frustrations, unmet needs, and motivations? Second, how do people want to feel when they interact with you? And finally, what should your brand do and say to make people's lives better? By asking these questions, you begin to build a brand that people don't just buy from, but truly desire to have in their lives.In Summary: My conversation with Kevin Perlmutter was a profound call to action for all business leaders. His message is that the brands that thrive will be the ones who understand and address the emotional motivations of their customers. It's not just about what you do; it's about how you make people feel.The Buzz - Our Innovation RoundHere are Kevin's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* Most innovative use of AI to enhance human relationships – AI algorithms can be used to create pairings and matchings that connect like-minded people, assuming they foster genuine connection rather than isolation.* Best thing to integrate AI and human connection – Use AI as an enhanced thesaurus to explore alternative phrasing and interpretations, which helps deepen the nuance of your own human communication.* Differentiate by leveraging AI – Discover what makes you unique by asking others for input on how you make them feel, then lean into that authentic emotional differentiator.ActionEmbrace a Limbic Sparks Mindset. Think about your customer's frustrations, needs, and desires. Ask yourself how they want to feel, then design what you say and do to truly make their lives better.Reach OutYou can reach out and thank Kevin on LinkedIn and find all the details about his book and framework at branddesirebook.com.Links:* Website – Limbic Brand Evolution* Twitter – @KevinPerlmutter* LinkedInBooks:* Brand Desire: Spark Customer Interest Using Emotional Insights, Kevin PerlmutterCool Things About Kevin* He Played the Long Game with His Podcast. Years before his book deal, Kevin strategically designed his podcast as a research tool. He intentionally asked every one of his 37 guests the same core questions, patiently building a unique library of expert insights that would eventually become a foundational part of his book. That level of foresight and disciplined creativity is unconventional and impressive.* He Deconstructed His Own "Magic" for Others. Kevin admits that his successful approach was, for a long time, "somewhat intuitive" and "second nature" to him. The cool part isn't the intuition itself, but his decision to undertake the difficult work of codifying it. He didn't just want to be the magician; he wanted to write down the spells so that, as he said, "anybody can learn how to do it". That's a profoundly generous impulse.* He's a Principled Guardian of Humanity in Tech. In a world quick to adopt any new technology, Kevin has drawn a clear "do not cross line". He's not anti-AI; he's a staunch, principled advocate for ensuring technology serves, rather than "degrades," the human experience. This role as a thoughtful "guardian" against dehumanizing shortcuts is a powerful and very human stance to take.Ready to move beyond just creating content and start creating real connection?In the Age of AI, the future belongs to those who can amplify human wisdom. Flywheel Nation is MORE than a community; it's a movement for creators and visionaries dedicated to shaping a more human future.Join us as we co-create that future for ethical AI. Here you will tap into the collective wisdom of leaders who prioritize connection over automation, find powerful collaborations that elevate your impact, and help illuminate the path forward.This is your invitation to not only grow your business but to become a lighthouse for others.Join the movement. Visit innovabiz.co/flywheel to be a part of the conversation.VideoThanks for reading Innovabiz Substack! This post is public so feel free to share it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Explore the power of emotional connections in both B2C and B2B settings. Marketing maestro Bruce Turkel, author of "All About Them," joins Mark to unravel the often-misunderstood art of emotional sales messaging. Forget what you know about facts and figures; Bruce takes us on a journey into the heart of people-to-people interactions that truly drive successful sales.  In an era where consumers can buy anything at the click of a button, Bruce urges salespeople to focus on what buyers truly want. Imagine your sales strategy as a musical performance, where creativity and emotional engagement are your instruments. Bruce shares how tapping into your unique talents can set you apart from the competition. 

Send us a textMohammad Anwar, President and CEO of Softway and Culture+, shares how embracing love, empathy, and honest, human-centric leadership transformed his approach to business and marketing. From early culture shocks in both Saudi Arabia and rural Kansas, to guiding executives through challenges today, his story highlights how trust, storytelling, and people-first communication drive organizational success and personal growth. This episode offers practical insights for leaders steering through change and technology-driven transformations, sharing conversation about themes discussed in his upcoming book, “Love as a Change Strategy,” which will be released later this month. Episode Highlights: Growing up between cultures shaped Mohammad's empathy, perspective, and openness as a leader.A Catholic boarding school experience in his younger days taught him to advocate for change and respect diverse traditions.Near-bankruptcy forced a personal reckoning, leading him to adopt love as a business strategy.The leadership philosophy of University of Houston's Coach Tom Herman transformed Mohammad's approach to culture and mentorship.Love and vulnerability are not abstract ideals, but measurable, actionable tools for change management.Episode Links: Mohammad Anwar on LinkedInSoftwayCulture+Love as a Business Strategy (podcastLove as a Business Strategy (book) Love as a Change Strategy (NEW book, available this month!)  Follow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Connected TV is no longer just a buzzword in the ad world — it's where the industry is being reinvented. Audiences aren't just watching differently; they're shopping, engaging, and co-viewing in ways that open new creative doors for brands. And sitting at the intersection of entertainment and advertising is Roku, a company that's helping marketers meet these shifts head-on.In this episode of The Big Impression, Roku's VP of advertising, marketing & measurement, Sarah Harms, explains why the company is uniquely positioned as a publisher and an operating system. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:09):Today we're talking about how streaming and connected TV are transforming not just how we watch, but how brands connect with audiences.Damian Fowler (00:17):Our guest is Sarah Harms vice president of advertising, marketing and measurement at Roku. She leads the strategy behind Roku's advertising business, helping brands tap into streaming's growing audience while building smarter measurement tools along the way.Ilyse Liffreing (00:32):Before Roku, Sarah built her expertise across both the buy and sell sides of the industry with leadership roles at Microsoft XR and wpp giving her a unique perspective on how ad tech data and storytelling all come together on Connected tv.Damian Fowler (00:49):We'll talk about how Roku's helping brands of all scientists meet new viewer behaviors, build more effective campaigns, and push the creative boundaries of what's possible on CTV.Ilyse Liffreing (01:00):So let's get into it.Damian Fowler (01:03):So Sarah Roku is in a pretty unique spot right now, right? Between entertainment and ads with this latest brand or measurement move, what got it started? Was there an insight or audience need that really stood out to you?Sarah Harms (01:17):Yeah, so in my role I run ad marketing and measurement. So much of my job is us as a marketer, so marketing roku's, advertising proposition, but also in support of our marketers. And so that makes my job very fun. And so a lot of this conversation today, I'm going to go back and forth between my job as a marketer, but also my job in B2B advertising of driving marketers results on our platform. Something that's really fun about Roku is that we're a publisher, but we're also the largest operating system in the us. We see consumers come through our front door to get to the content they know and love and care about. And so that gives us a really rich canvas for supporting some of our marketers initiatives. And so for example, the Super Bowl was very fun for us, whether it was using our platform to drive traffic to Tuby or to build really fun brand experiences on our canvases.(02:13):So we had, when Sally met Hellman's and we had Hellman's and Roku City and we had the Super Bowl ad and a really lovely zone destination to drive shopping and drive purchases of Hellman's mayonnaise, which you really wouldn't expect from a television advertising experience. And so I think that was a fun one from us in supportive marketers. And then a whole part of my job is making sure our advertisers really know about the Roku experience. And so while it's B2B, it would be silly not to address them in a B2C capacity because our marketers could also be customers, the need to understand the value of the Roku experience even if they don't have a televisionDamian Fowler (02:53):From ro. Once you realize your customers could be businesses, consumers, or both, how did that shift your strategy? Did it change the way you approach things?Sarah Harms (03:01):I think it's just strategic use of our resources and a strategic use of our messaging. We certainly think the Roku experience as an operating system is delightful and easy and intuitive. We talk about how your mother-in-law can set it up herself as the example we always use. And so we certainly want our advertising customers to know that too because it really is a beautiful, elegant experience for advertising as well, for watching content.Ilyse Liffreing (03:28):So you've got such a big range of advertisers from big Fortune five hundreds to D two C brands to B2B. How do you build campaigns or measurements that flex for either of them but still stay true to your own approach?Sarah Harms (03:44):Great. So I'll address that as a speaking to the advertising community part of my job, we certainly are on a journey to evolve our strategy to be more flexible and meet our customers where they want us to be, whether it being in their buying platforms of choice or providing optionality to a D two C customer by giving them a very lightweight, intuitive self-service platform like Roku Ads Manager. And so I think a lot of it from a measurement standpoint is doing some education. I think some of the questions were ground around CTV is still somewhat new, but I don't know if it's new, but it's certainly new in the eyes of performance. And so it's a lot of education about how we can enable customers to drive true outcomes using connected television. And so whether it's ad manager or unique measurement integrations, shoppable formats, we really try to address all of thatIlyse Liffreing (04:36):Now. Streaming's completely changed how people watch from binging to co-viewing and basically everything in between. How do cultural or data trends help shape what you're doing on the platform?Sarah Harms (04:48):Yeah, I mean it's been so interesting to see it change even since the pandemic. I think for a long time CTV was synonymous with SVOD or subscription video on demand. We're very much seen that is not the case anymore. A majority of our households are using some form of A VOD, we're advertising video on demand. And so that trend coupled with live sports coming into CTV and streaming, it's really just driven a whole new slew of opportunities for advertising. And so off the back of that, that's more addressable, more accountable television because it is connected television. And so that's been fun from a education standpoint, it's been fun from a how do we enable our platform to address that and also how do we educate our customers from a measurement standpoint.Damian Fowler (05:37):So what's the ad experience like on Roku? You mentioned CTV and it sounds like there's a pretty wide mix of formats. Can you break that down a little more?Sarah Harms (05:46):I'd love to because I think that's again, where my role as a B2B marketer, it's of course helpful to inform our clients about our experiences then they might not have a Roku device or television. And so we think about our business in really two core buckets. We have the Roku experiences, which is our beautiful ui, so native home screen units, they're customized, they're elegant, and we have some of our more kind of viral experiences like Roku City, which is fun and delightful. We're now doing brand integrations there. But then on the other side, we're also a very scaled publisher. So the Roku channel continues to climb Nielsen's Gauge in terms of total TV content time. And so that is allowing us to be a very kind of open interoperable, performant publisher as well with standard video that's available programmatically. It's available with unique measurement integrations, and that's really our ecosystem being an interoperable partner in the space.Ilyse Liffreing (06:43):Roku City is that fun, animated screensaver, very purple that a lot of people see on their TVs. Can you tell us a little bit about it and the kinds of brands you're partnering with there?Sarah Harms (06:54):Yeah, so this has just been something really fun that's taken off. So Roku City is our interactive screensaver and people love it. I don't know if you see it every day, but it's cute, it's fun, it grabs your attention. We see that it's tweeted about every 12 minutes, so it is a viral experience and so much so that really our advertisers challenged us to think about it differently. And so now we have really a variety of advertisers coming into Roku City. So I gave the Hellman's example. We had Taylor Swift in Roku City. And so it's really just a fun, unique, totally differentiated advertising experience, but we tie it all to the rest of our assets.Damian Fowler (07:36):I heard somebody say this morning, performance media is kind of the baseline. Now with that in mind, how do you think about measuring engagement across all these different touch points that we've been talking about?Sarah Harms (07:46):Yeah, I mean, so much of my job on the measurement side of the house is education. And I think the challenge is that performance is in the eye of the beholder and CTV is still bought via a very different group of personas from a legacy television buyer all the way to someone that had been in social API partners and dipping their toe into CTV. And so performance is required, but it's really a matter of educating them on what that means to them and supporting them in their efforts. But what's great about CTV is its big beautiful television, but with all the addressability and accountability of digital.Damian Fowler (08:23):And on that point though, what is it that linear TV buyers still don't quite get about CTV?Sarah Harms (08:29):I think it's the ecosystem aspect of it all. I think television in the past was measured by a couple companies with a couple KPIs or just reach. And so I think this is where CTV has really unlocked really turnkey, always on easy to optimize measurement. That's very exciting.Ilyse Liffreing (08:48):So one thing we like to do on the show is pull our takeaways from the big campaigns. Are there any KPIs or success stories from the campaigns running on Roku that stand out to you?Sarah Harms (09:00):Yeah, so I think what's been fun is we see that we have opportunities for really kind of all verticals. Obviously Roku is born out of the media and entertainment industry, but we've expanded there. And so we really do have kind of a playbook for each vertical, but auto specifically comes to mind, which is a really exciting one. You don't really think of performance and auto on tv, but we've built kind of beautiful experiences like showrooms where you can configure cars, sign up for test drives. And so I think we've really changed the narrative there in terms of driving actions for that vertical all in a very big, beautiful, elegant canvas.Damian Fowler (09:37):Are there any other kind of surprises from your takeaways in terms of like, oh, that's popping. I never expected that.Sarah Harms (09:44):So for me, I don't carry a wallet. My phone is my wallet. And I think if you told me that five years ago, I would've never believed you. Similarly, I don't think anyone thought they'd be shopping with their television. That happens every day on our platform, and I think it's because of clients testing with us, but also it comes back to us as an operating system. And really our remote, it's a few buttons. It's really easy. We have a direct relationship with our customers from a billing perspective. And so the same way Apple Pay is just so easy now you can shop from your tv, which again seems insane, but maybe we'll be here in a couple years and we'll see so much direct shopping from televisions.Ilyse Liffreing (10:23):What about the interest from B2B brands? It just feels like that sector is really exploding across all categories, but CTV particularly.Sarah Harms (10:33):Yeah, I mean so much of my job as a B2B marketer is a lot of education and a lot of really, so much of our reframing away from being a walled garden to more of an open collaborative partner. And so much of it is doing, we talked in the press about our change away from doing a big new front event. We did more kind of small customized dinners instead just to make sure there is a very direct touch point, but also specifically cater to each client's needs. And so I think that's been more of our approach of making sure we do pointed conversations to address the nuances and needs of each customer.Ilyse Liffreing (11:12):And how was that new approach for you this year? I know a lot of brands are doing things a bit differently at the fronts. How did it go on your side?Sarah Harms (11:21):I think for us it's knowing the value of us as the operating system and having great content, but not being these content giants that have millions and millions and millions of dollars to spend on content. And so they should do a big show for us. We drive traffic to the big show. And so I think it was more about, yes, of course, talking about our amazing content and brand integrations there, but also acknowledging the integrations that each customer wanted, the platforms each customer wanted, and what we're doing for each of them in a really kind of catered way versus such a one to many message.Damian Fowler (11:57):You mentioned content earlier. Are you seeing any particular trends now? Anything that's really driving interest from certain categories or marketers?Sarah Harms (12:06):So we have our Roku originals, and we do very well in kind of holiday and home as you can expect, but I think this year in Cannes, you won't be in a meeting like this without talking about sports. And so we have sports rights, yes, but again, the value of the operating system, we've built sports zones to help make sport discoverable and findable. I always use the example of my husband's great Uncle Joe, diehard Yankees fan, can't find a Yankees game because it might be on four different places in five days. And so how can Roku as an operating system help in that regard? And so I think Roku is invested a ton in our infrastructure of driving curation of sports, but also we're very invested in what we call challenger sports, so National women's soccer league volleyball, stuff like that where they have really these die hard fan bases and they just want to find it. We're the destination to help them.Damian Fowler (13:01):We keep hearing it's not just about mass reach anymore, it's really about how well the audience, and the better you understand them, the better this whole thing works for both the platform and the advertiser. How do you see that playing out right now?Sarah Harms (13:13):Yeah, and they're loyal. They're diehard. They're big spenders sometimes. And so you want to kind of associate with yourself with such a kind of amazing, loyal fan base that's just so passionate about the sport.Ilyse Liffreing (13:26):So we have some quick questions for you now. So first of all, you've led both creative and analytical teams. What is one timeless truth about great advertising that cuts across both sides?Sarah Harms (13:41):First of all, it's a very fun aspect of my job having both kind of the marketing team and the measurement and analytics team. Two very different personas, but brilliant in their own ways. And so much of my focus since being here is making sure they're working together versus kind of two ships in the night with their own functions because we certainly have such amazing data, so we should use that to speak to the marketplace in a smart way. And so I think that's been really fun. I think they're getting to know the other side of the house and the creative thinkers versus the analytical thinkers like me pushing them to work together has been very fun. And I think with that in mind, a data informed approach is key. And so that's what really drew me to Roku was that opportunity of just this amazing data set that we have that we can use to optimize, but also to tell our story in a more elegant way.Damian Fowler (14:33):Now since you joined Roku, is there a favorite data point or piece of feedback that's really stuck with you?Sarah Harms (14:38):Yeah, well, I think what's interesting about my job is I should have been informing people like myself about the value of Roku. Before the process started of being recruited, I had a pretty antiquated view, the Roku advertising offering. So that's something that in getting here and in going through that process I learned so much more. I think my favorite might be that any given month, we see a user come through our front door about 25 days a month. And so that is an advertising opportunity to message our amazing footprint. But we see that on average an individual app is seven, maybe eight times a month. And so if you think about that, the reach potential, but also just the consumer habit of using our devices and seeing the messaging from our brands, I think is so compelling and something that really we're massive as it relates to our OS and footprint. And so we've designed these beautiful experiences to really account for that.Ilyse Liffreing (15:36):Now, Roku really helped pioneer the modern CTV ad experience. Is there a moment that's made you step back and think, wow, look how far the medium and your team really has come?Sarah Harms (15:49):I think the fact that the Super Bowl was really such a success story for streaming, I think we never thought the Super Bowl would be at that level, but it was streamed and it really streamable and really without a hitch, I think we've seen some live streaming events and there were some issues. I thought it was very well done. We were happy to support it. We drove some amazing traffic to Tubi. And so I just think 10 years ago, we never thought that would be the case. And so that's just been a fun thing to think about that and the Olympics and the Olympic zone that we built, just really elegant experiences and just changing television has been fun.Damian Fowler (16:32):And that's it for this edition of The Big Impression.Ilyse Liffreing (16:35):This show is produced by Molten Hart. Our theme is by Love and Caliber, and our associate producer is Sydney Cairns.Damian Fowler (16:41):And remember,Sarah Harms (16:43):A data informed approach is key. And so that's what really drew me to Roku.Damian Fowler (16:47):I'm Damian, and I'm we'll see you next time.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

#589 Want to land more podcast interviews and pitch like a pro? In this episode, host Kirsten Tyrrel sits down with Parker Olson, co-founder of PodPitch, to explore the intersection of automation, podcasting, and entrepreneurship. Parker shares how his tool helps experts and businesses get booked on the right shows through AI-powered outreach — and reveals the common mistakes people make when trying to pitch themselves. They also dive into why starting with a clear “listener promise” is essential for any new podcast, how to validate your business idea by asking the hard questions early, and why making your first dollar fast can be the best product development strategy of all! What we discuss with Parker: + What makes a great podcast pitch + Common mistakes when pitching shows + Importance of a clear listener promise + How PodPitch automates outreach + Vetting active vs. inactive podcasts + Why value > self-promotion on interviews + ROI of podcast guest appearances + Validating ideas by asking for payment + B2B vs. B2C sales psychology + Building simple tools before scaling Thank you, Parker! Use code MILLIONAIRE for $100 off your first month of PodPitch. Follow Parker on LinkedIn. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

A CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, former CMO of Lending Tree and author of AI For Dummies and The 5 Marketing Truths You Won't See at Cannes. Shiv shares why he believes AI is killing marketing jobs, how the CMO Role is breaking down due to overlap with other functions, and how "Big Tech is running marketing." Key topics include: how walled gardens make the job harder; why the optics of Cannes are terrible; and the reason marketers should work to fully understand technology. Tune in to hear how AI is making us less intelligent and why Cannes should move to San Francisco. DescriptionWhat you won't hear on the Croisette. Former LendingTree CMO and Marketing with AI for Dummies author Shiv Singh joins host Mike Linton to unpack his viral “5 marketing truths you won't hear at Cannes”—from AI's real impact on jobs and creativity to why the CMO role keeps breaking under overlapping scopes, walled gardens, and distorted budgets.We dig into the zero-click search era, big tech as the new kingmakers, how to rebuild orgs AI-first, and what practical steps CMOs should take this quarter (hint: learn the tech, ship agents, and embed marketers into tech teams).In this episode • AI is changing performance, creative, and strategy—faster than the hype cycle • The CMO job: too wide, too blurry, and overlapped with the rest of the C-suite • Walled gardens & retail media: measurement theater vs. business impact • Zero-click search & AI Overviews: when your best customers never hit your site • “AI-native” org design: agents, code-as-deliverable, and the marketer-as-technologist • Why Cannes optics can backfire—and what a substance-first festival could look like • Playbook for CMOs: weekly show-and-tells, code literacy, and cross-functional embedsAbout our guestShiv Singh is CEO of Savvy Matters, co-founder of AI Trailblazers, former CMO of LendingTree, and a longtime brand leader (Pepsi, Visa). He writes and speaks widely on AI's impact on marketing, org design, and growth.Sponsor — TypefaceLegacy tools weren't built for AI. Typeface is the first multimodal platform where agentic workflows handle everything from brainstorming to launch across every channel. Transform one idea into thousands of on-brand assets—text, images, and video—at enterprise scale, with security and seamless MarTech integrations. See how brands like ASICS and Microsoft move from brief to personalized campaigns in hours: typeface.ai/cmo.If you're enjoying CMO Confidential, please like, subscribe, and share. New episodes every Tuesday; companion newsletter every Friday.⸻Chapter Markers00:00 – Welcome & Sponsor: Typeface01:45 – Introducing Shiv Singh & “5 Truths You Won't Hear at Cannes”05:10 – Truth 1: AI is changing jobs, creativity, and strategy10:20 – The CMO role is broken: scope, overlap, and alignment15:05 – Walled gardens & retail media: why measurement is broken19:45 – Truth 2 & 3: Big Tech as the new kingmakers24:20 – Zero-click search & the rise of AI-driven discovery28:50 – Truth 4: Cannes optics and why it's “not for everybody”32:40 – What CMOs should do: tech fluency, coding, weekly experiments36:00 – Superintelligence and the AI-native org of the future39:00 – Practical advice & closing thoughts⸻CMO Confidential, Mike Linton, Shiv Singh, Savvy Matters, AI Trailblazers, LendingTree, Pepsi, Visa, Cannes Lions, marketing truths, AI in marketing, agentic AI, AI agents, zero-click search, AI Overviews, walled gardens, retail media networks, big tech kingmakers, Google, Meta, TikTok, YouTube as TV, Performance Max, marketing org design, CMO role, C-suite alignment, measurement, marketing strategy, creative automation, knowledge workers, superintelligence, LLMs, large language models, marketer as technologist, code literacy, AI native organization, marketing experimentation, weekly show and tell, brand building, B2B marketing, B2C marketing, marketing leadership, executive insights, podcast for CMOs, Typeface, Typeface AI, typeface.ai/cmo, ASICS, Microsoft, customer acquisition, CAC, CLV, marketing ROI, retail media, AI transformation, marketing jobs and AI⸻See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Radical Global Marketing Podcast, we sit down with Greg Savarese, founder and CEO of Sino Taste, a comprehensive food and beverage investment group shaping the future of coffee in China.Greg shares his remarkable 20-year journey in China, from co-founding a fast-casual restaurant group to pivoting back to his first passion: coffee. Today, Sino Taste operates across the entire coffee value chain, from sourcing and roasting to retail and wholesale, with bold plans to integrate even further by launching their own coffee farm in Yunnan.We explore how Greg balances his roles in strategy, business development, and marketing, and why brand storytelling is critical in China's fast-evolving coffee scene. From premium positioning with Ocean Grounds to expanding into traditional and instant coffee segments, Sino Taste's portfolio is designed to capture the diversity of Chinese coffee consumers.Greg also reflects on:The opportunities and challenges of building a vertically integrated F&B business in ChinaHow China's unique food culture shapes consumer expectationsWhy coffee in China is still in its early growth stage, and why the next few years will be criticalThe role of marketing and storytelling in driving both B2C and B2B growthWhether you're a marketer, entrepreneur, or coffee lover, this episode offers fascinating insights into building a modern brand in one of the world's most dynamic markets.

Text us your thoughts on the episode or the show!In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, we're joined by Pradeep Manivannan, Martech Consultant at Academy Sports & Outdoors. Pradeep brings extensive experience from roles at eBay, Salesforce, and Nordstrom, offering a unique perspective on connecting data, building journey-based experiences, and aligning marketing operations across channels.Pradeep explains how to map customer journeys effectively, leverage segmentation, and implement omnichannel strategies that work in both B2C and B2B environments. He shares lessons learned from consumer-focused marketing and how B2B teams can apply them to drive better engagement and measurable results.In this episode, you'll learnHow to design seamless customer journeys from scratchThe role of data integration across channels in marketing successSegmentation strategies that improve targeting and personalizationWhat B2B teams can learn from consumer-focused marketing approachesThis episode is perfect for marketing, RevOps, and growth professionals looking to improve customer experience and operational efficiency. Tune in to hear Pradeep's actionable insights on building journey-based marketing strategies.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show

While most UX teams obsess over reducing clicks, Carhartt discovered that fewer clicks can actually hurt revenue and customer satisfaction.Join hosts Chuck Moxley and Nick Paladino as they talk with Bruce Shields, who leads digital experience optimization at Carhartt. Carhartt has been making durable workwear since 1889—but their digital experience team is just as focused on longevity and performance. In this episode, Bruce Shields, head of Carhartt's Global UX team, shares how his team uses two years of homepage interaction data to build predictive models, benchmark creative assets, and shift decisions from gut feel to data-led.Key Actionable Takeaways:Move from gut feelings to data-first design decisions - Create a culture where "Have we tested that?" becomes the standard question in every design discussionBuild predictive models from interaction data - Use click and scroll data to create benchmarks that can forecast component performance before launchSegment B2B and B2C user experiences differently - B2B buyers have fundamentally different motivations since they're purchasing for others, not themselvesWant more tips and strategies about digital transformation and customer experience? Subscribe to our newsletter! https://www.thefrictionlessexperience.com/frictionless/ Download the Black Friday/Cyber Monday eBook: http://bluetriangle.com/ebookBruce Shield's LinkedIn: https://www.linkedin.com/in/bruceshields/Nick Paladino's LinkedIn: https://linkedin.com/in/npaladinoChuck Moxley's LinkedIn: https://linkedin.com/in/chuck-moxleyChapters:(00:00) Introduction(03:00) Team structure across nine time zones and specializations(06:00) Moving from design intuition to data-first decisions(08:26) Preventing confirmation bias in testing culture(11:22) Grid ordering system case study - When leadership was wrong(16:59) Two years of homepage data creates predictive models(18:22) Building interaction rate benchmarks by component position(23:03) Moving predictive analytics into wireframing stage(26:49) Most reliable performance predictors - PLP to PDP conversion(30:18) Why fewer clicks isn't always better - The journey optimization debate(34:30) Conclusion

In this episode of Healthy Mind, Healthy Life, host Avik Chakraborty sits down with Redha Alayesh, a data-driven marketer and entrepreneur from Saudi Arabia, to break down the essentials of building a marketing department that actually fuels business growth. From startups to established companies, too many leaders still think marketing equals ads and flashy campaigns. Redha explains why success lies in building strong foundations—understanding customers, creating measurable strategies, and avoiding wasted budgets on vanity metrics. Listeners will learn how to move from guesswork to growth, why balancing creativity with analytics matters, and how to upskill teams for long-term retention and performance. If you've ever felt overwhelmed by marketing decisions or unsure of what actually works, this episode delivers clarity, structure, and practical insights. About the Guest   Redha Alayesh is a Saudi-based entrepreneur and marketer who has built ventures and advised top brands across the Middle East. With a focus on data-driven strategies, he helps companies transform marketing from scattered tactics into structured growth engines. Key Takeaways   Marketing success starts with customer understanding and clear journeys, not just ads. B2B and B2C companies require different marketing entry points—context matters. Collecting and using customer contact data is the first step to meaningful insights. Avoid vanity metrics (followers, likes) and focus on clarity metrics (leads, revenue, lifetime value). Experiment before scaling—don't overspend on one idea without testing. Balancing creativity and analytics is crucial; neither works in isolation. Upskilling marketing teams not only drives results but also increases employee retention. Following competitors or trends blindly often leads to wasted budgets—principles and data must guide decisions.   Connect with the Guest   You can learn more about Redha's work and insights by connecting with him on LinkedIn or exploring his consulting projects in marketing and growth across the Middle East via website. Want to be a guest on Healthy Mind, Healthy Life?   DM on PodMatch: Send me a message here Disclaimer   This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik™️ is redefining mental health as a necessity, not a luxury. With over 4,400+ episodes and 168.4K+ global listeners, our platform shares powerful podcasts on: Mental Health & Emotional Well-being Mindfulness & Spiritual Growth Holistic Healing & Conscious Living Trauma Recovery & Self-Empowerment Subscribe now and join the journey.   Building a Healthy Mindset in Entrepreneurship with Jason VanDevere     In this episode of Healthy Mind, Healthy Life, host Sana sits down with Jason VanDevere, entrepreneur, author of Dream Driven, and founder of GoalCrazy. Jason shares his story of walking away from a multi-million dollar family business to build his own path with just a vision, a journal, and relentless persistence. From selling over 40,000 planners to creating multiple income streams and now publishing his upcoming book, Jason opens up about the mental, emotional, and practical side of entrepreneurship. This conversation goes beyond success stories—it's about protecting mental health, finding balance, setting boundaries, and fueling your business with passion and systems that work. Whether you're in your first launch or scaling your fifth year, Jason's insights will help you design a business that supports your life—not overtakes it. About the Guest   Jason VanDevere is an entrepreneur, podcast host, and creator of the GoalCrazy Planner. He has built a seven-figure business from scratch, manages a thriving real estate portfolio, and coaches others on designing a life that aligns with their deepest dreams. His new book, Dream Driven (launching September 9, 2025), guides readers through clarifying their vision and building businesses that make their dream lifestyles possible. Website: goalcrazy.comBook: Dream Driven (available September 9, 2025, on Amazon) Key Takeaways   Balance is possible in entrepreneurship if you design your business around your desired lifestyle—not the other way around. Clarity of vision helps push through fear, doubt, and financial struggles in the early years. Dreams give goals meaning; without dreams, entrepreneurs often end up in “survival mode.” Journaling can help unload fears, clarify thoughts, and keep the mind available for focused work. Taking regular “mindset days” (full days off during the week) prevents burnout and sparks creativity. Passion fuels persistence, but systems and practical strategies make long-term success possible. Boundaries—like timers and fixed work hours—protect mental health and family life. Family commitments can drive productivity by limiting wasted time and forcing focus on high-value activities. Success isn't about building the biggest business; it's about building the life your business fits into.   Connect with the Guest   Website: goalcrazy.comFree PDF: goalcrazy.com/ideaBook: Dream Driven (Amazon, September 9, 2025) Want to be a guest on Healthy Mind, Healthy Life?   DM on PM – Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik CHECK PODCAST SHOWS & BE A GUEST:   Tune to all our 19 podcasts: https://www.podbean.com/podcast-network/healthymindbyavik Subscribe To Newsletter: https://healthymindbyavik.substack.com/ Join Community: https://nas.io/healthymind OUR SERVICES   Business Podcast Management Individual Podcast Management Share Your Story With World STAY TUNED AND FOLLOW US!   Medium - https://medium.com/@contentbyavikYouTube - https://www.youtube.com/@healthymindbyavikInstagram - https://www.instagram.com/healthyminds.pod/Facebook - https://www.facebook.com/podcast.healthymindLinkedIn Page - https://www.linkedin.com/company/healthymindbyavikLinkedIn - https://www.linkedin.com/in/avikchakrabortypodcaster/Twitter - https://twitter.com/podhealthclubPinterest - https://www.pinterest.com/Avikpodhealth/ SHARE YOUR REVIEW   Share your Google Review Share a video Testimonial #podmatch #healthymind #healthymindbyavik #wellness #HealthyMindByAvik #MentalHealthAwareness #StorytellingAsMedicine #PodcastLife #PersonalDevelopment #ConsciousLiving #GrowthMindset #MindfulnessMatters #VoicesOfUnity #InspirationDaily #podcast #podcasting #podcaster #podcastlife #podcastlove #podcastshow #podcastcommunity #newpodcast #podcastaddict #podcasthost #pdcastepisode #podcastinglife #podrecommendation #wellnesspodcast #healthpodcast #mentalhealthpodcast #wellbeing #selfcare #mentalhealth #mindfulness #healthandwellness #wellnessjourney #mentalhealthmatters #mentalhealthawareness #healthandwellnesspodcast #fyp #foryou #foryoupage #viral #trending #tiktok #tiktokviral #explore #trendingvideo #youtube #motivation #inspiration #positivity #mindset #selflove #success

Anthony Vizzari is the Senior Vice President of 7th Level, the largest B2C sales training company in the world, and he helps his clients master sales and communication. In this episode, he shares a unique way of selling which makes it easier (and more enjoyable) for you and your prospects! What You'll Hear In This Episode: - Anthony's journey from being a sales novice to becoming successful, emphasizing that sales skills can be learned and developed. -Strategies for coaches to improve their sales techniques and client acquisition through a skills-based approach rather than focusing solely on numbers. -Anthony's experience with sales techniques, particularly the NEPQ (Neuro Emotional Persuasion) methodology, which helped him reduce long sales calls and increase his close rate to over 80%! -The importance of mindset shifts, proper lead warming, and handling objections effectively. -How to defend yourself against the skepticism that many buyers have nowadays. -How to warm up your prospects, and to sell without being “salesy”!