Podcasts about b2c

Quand on est marketeur, on méprise autant qu'on adore les journalistes. On sait que décrocher un article dans un média d'autorité peut faire décoller notre visibilité. Mais la réalité terrain est souvent bien plus difficile pour capter l'attention d'un journaliste qui reçoit des centaines de demandes chaque jour.Chez Matera, ils ont trouvé la recette gagnante : un baromètre maison, pensé dès le départ comme un levier stratégique de notoriété et de relations presse.Pour décortiquer leur méthode, j'ai reçu à mon micro Amandine Peyre, Head of Brand chez Matera.Au programme :Comment ils ont inversé le rapport de force journaliste / entrepreneur ? Comment s'organise un projet multi-équipes en interne entre la brand, la data, le marketing ? Combien ça coûte de faire un baromètre ? Et quelles sont les retombées concrètes et financières pour eux ?Si vous cherchez un levier efficace pour booster votre visibilité et faire parler de votre marque, vous êtes clairement au bon endroit.

According to research from Forrester, 70% of marketing content goes unused. So how can you effectively structure and govern your content to unlock its value and drive measurable business results? Riley Rogers: Hi, and welcome to the Win-Win podcast. I’m your host, Riley Rogers. Join us as we dive into changing trends in the workplace and how to navigate them successfully. Here to discuss this topic is Chanique James, marketing lead generation and enablement specialist at MSCI. Thank you so much for joining us, Chanique. To kick us off, I’d love if you could just start by telling us a little bit about yourself, your background, and your role. Chanique James: Sure. Thank you so much for having me. I’m excited to be here. I have several years of experience in brand and product marketing, focusing on promotions, trade marketing, and event management, as well as sales enablement. Over the years I’ve managed from product marketing initiatives across both B2B and B2C environments, developing integrated strategies that connect creativity, storytelling with measurable business outcomes. I’ve always been passionate about connecting strategy with people and finding the balance between creativity, data, and impact. That perspective has shaped how I approach marketing and enablement today. In my current role, I focus on marketing, lead generation and enablement. Ensuring or grow to market teams have access to the right content at the right time, along with insights and tools to engage clients effectively. I see my work as connecting digital strategy with operational excellence, bringing clarity, consistency and impact to how marketing and sales collaboration. RR: Amazing. Well, from that background, it seems like there’s a lot of ground we could cover here. A lot of experience across a lot of different arenas that I’d love to dig into. So let’s just start with maybe a bit of background on kind of the environment that you’re working in. So I know that MSCI provides a pretty broad range of services to the global investment community. So what are some of the unique challenges that your go-to market teams face when activating at scale across global regions? And then to your point, how does digital enablement help address them in global environment? CJ: I believe that scale introduces complexity from different regulatory environments to language nuances and varying buyer expectations. Go to market teams face similar challenges across regions. They have to balance consistency, compliance, and connectivity. Ensuring that messaging feels unified, yet relevant in diverse markets. Managing that balance requires both structure and flexibility, and that’s where digital enablement comes in. By centralizing content, data and workflows, digital enablement gives team visibility into what’s working and empowers them to adapt quickly. These tools make it possible to deliver localized content and timely materials to client facing teams around the world, helping them navigate campaigns efficiently as well as, I would say more confidently. RR: Amazing. It sounds like you’ve got a lot on your plate, so I’m excited to dig into kind of the strategies for approaching those obstacles and those challenges of scale beyond kind of some of the unique obstacles that you encounter as a global organization, as a financial services organization, I’d like to focus on some that pretty much every organization is gonna face, which is the disconnect across the go to market organization. So as a marketing leader. What go-to-market initiatives are you focused on to better align your marketing and your sales teams? CJ: For me, I would say alignment starts with visibility and connection. It’s really about making sure marketing and sales teams are working from the same playbook as well as working together so that content, messaging and data tell one cohesive story. That alignment creates focus and efficiency. It means simplifying access to marketing and enablement tools, making insights actionable, and keeping collaboration front and center with both sides. That is marketing and sales are connected around shared goals and clear communication. Everything else from productivity to performance naturally improves. RR: Absolutely. And I think one of those key levers that you can pull on is the content that you’re sharing across. When it’s well managed and well socialized, you unlock really strong cross-functional collaboration when it’s not, we know the consequences in your work. One of those key focuses is content management. So from your experience, what are some of the common pitfalls that financial services organizations like yours might face when developing and managing content, and then how can maybe they avoid them? CJ: I would say possibly a big, or the biggest challenge that we have is fragmentation content often live in silos owned by different teams, sometimes with different goals that can lead to duplication, outdated materials, or even inconsistencies in messaging and compliance. Key, however, is strong governance and collaboration, establishing clear processes around how content is created, reviewed, distributed, and even maintaining open feedback loop across marketing, compliance, and sales can actually help us ensure that every piece of content is purposeful, consistent, and UpToDate in addition. I believe that when organizations take that structured approach, they move from managing content reactively to managing more strategically, and this can actually turn into a real advantage for the business. RR: Can you talk to me a little bit about like the value of that strategic approach as opposed to a like reactive approach? CJ: So I ultimately believe that in terms of content management, you really need to think strategically, how are teams accessing it? How are they using it, and also is it relevant for your market? I believe that one of the key things that we can do is always leverage the data. Enablement tools allow us to get a lot of insights not just into client engagement with content, but also how our sales team are actually using it. When we actually leverage that data, that helps us to drive strategy and that strategy actually helps us improve over time. The content that we continuously create and the content that we also continuously share with our clients. And I think that’s a big portion. That’s a big part of actually making sure that we’re not just reacting to things, not be being used well, but also strategically ensuring that moving forward when we see certain metrics, we use that to create better content, to have better client relationships and conversations for our sales team. RR: Yeah, I think that’s such a great perspective. I think sometimes as marketers, you get really caught up in like what you’re excited to create, and sometimes you have to take that step back and go, what is actually useful? What are our reps like, what are our clients like? And how can I lean into that? So I, I love that you’re taking that approach. Um, and I know good governance and good content creation strategies can be really, really crucial, but they can also be really difficult to maintain. So I’d like to talk a little bit, maybe about. The impact of taking the time to focus in on that. So what do you see as the value of having compliant up-to-date content and how does that enable reps to succeed in the field? CJ: Sure. I believe that having quality and compliant content is very essential, and also having enablement platforms actually serve as a great deal in terms of ensuring that the content is easy for sales reps to access. Enablement platforms are transformative because they turn content from status assets into living resources. They centralized content distribution, enforce compliance, and provide clear insights into engagement and performance. For financial organizations where accuracy and timing are everything, this gives our sales team confidence that what they’re sharing with clients have been approved and is also relevant. So I would say that it’s not just about access, it’s really about assurance, agility, and trust. RR: I think that that last call out is so key because it’s ultimately just about trust, right? Your reps need to know that your content is reliable and aligned to their needs. Your business needs to know that you’re compliant and aren’t gonna create unnecessary risk that nobody wants to deal with. If you can prove that and build that brand of trust. You’re set. And maybe that’s kind of how you’ve achieved such a high recurring usage rate in Highspot. So can you walk me through, in addition to some of the governance pieces that we’ve been talking about, but what best practices have been effective in helping you drive strong adoption? CJ: Adoption thrives on relevance and experience. We treat our environment as more than a repository. It’s really a dynamic workspace that grows with our teams. We’re focused on building a clear content structure so users can easily find what they need, and we partner with champions who will help drive awareness, as well as share best practices. We also offer focus training and share success stories with our new users. That highlights real results. In addition, we integrate with platforms such as Salesforce so that the tool actually fits naturally into the workflows of our sales teams. I think that when people see genuine value in how it helps them, it actually allows them to work smarter and adoption really naturally flows from that. RR: I love touching on the ecosystem piece and creating an environment that works for people. ’cause a lot of the time when enablement feels like a mandate or it’s not built with workflows in mind. You don’t see that adoption, so love to hear the best practices that are working for you, but I know that it’s not just adoption that’s going well for you and the team. We’ve heard some really great things about the work that you’re doing, so I’d be really curious to know, since implementing Highspot, what key results have you achieved and are there any particular wins or achievements that you’re super proud of? CJ: I think one of the most exciting things have been our ability to see how our approach has truly transformed the way our team operates. One major impact and achievement has been turning the platform into, as I mentioned before, a strategic activation hub. We’ve streamlined how content is distributed, tracked, measured, which significantly, adoption reads and overall content utilization. So we’ve seen measurable improvements in both time savings as well as content engagement. Our sales teams now have easier access to tailored playbooks, helping them move faster and stay aligned across functions. What I’m most proud of, however, and honestly continuously working on, is how this has strengthened collaboration between our functions such as marketing, sales, and even our product teams. I believe that this has actually helped us to turn our content and digital strategy into a true connector across the business. RR: I think that’s a fantastic achievement to say that, you know, we’ve created a through line across the organization that is now our source of truth and our source of communication. That’s fantastic. So have to commend you and the team for that work. We’ve talked about what the challenges are, how you’re solving them, what you’ve achieved so far, but let’s maybe talk a little bit about the future. So I know that MSCIs tagline is Clarity drives action. Thinking about that philosophy, how does that guide your approach to strategy and your role? And then what outcomes are you looking to drive next? CJ: Clergy drives action resonates deeply with my approach to marketing, digital strategy, and enablement. For me, it’s about simplifying complexity and making information accessible, actionable, and meaningful so that insights can truly drive impact. Looking ahead, I’m focused on advancing data-driven personalization and using insights to deliver more connected high value experiences for both internal teams and clients. The goal is really to keep evolving how we connect strategy to execution, creating clarity, efficiency, and measurable outcomes that help marketing efforts drive stronger engagement and ultimately business growth. RR: Awesome. Can I ask, is there anything in particular with Highspot that you think is going to be helpful in helping you achieve those goals? CJ: Sure. Yeah. I think the data that we’re able to get from Highspot, again, not just the external information in terms of client engagement with our content, but also usage information in terms of how our sales team is actually leveraging the platform. I think that will give us a lot of insights into ensuring that what we’re putting forward on the platform in terms of content, as well as our enablement strategy, that will actually mirror into helping them go to market more efficiently and effectively. So moving forward, I think that. The tool actually plays a key role in how we’re doing that right now. It has helped us in gaining a lot of success, and I think moving forward all we can do is continue to leverage that data and insights to just make more improvements for the future. RR: Fantastic. I love that. It’s just an optimization approach if we’ve created the foundation and now we’re gonna hone in on what works and continue to scale it. I know we’re running a little bit low on the time we have with you, so I’d like to close out with maybe some advice for our audience who are likelier than not in similar shoes to you. So if you had to summarize one key lesson from your experience in content development and management, what would it be? CJ: I think one key thing is that simplicity drives scale. The more intuitive your systems and processes are, the more likely teams are to use them effectively. Great enablement isn’t just about technology. It’s about designing experiences that empower people to do their best work with confidence. At the same time, governance also enables growth. So when structure and simplicity work together, creativity can thrive, and that’s when organizations scale effectively as well as sustainably. At the end of the day, it’s not just about really the tools, it’s also about being able to empower our teams to do great work confidently and consistently. RR: I think that’s wonderful to close on, empowering our teams to do great work. That’s what we are all looking to do, so thank you for all of the best practices to help us get there. It has been a pleasure chatting with you, and I can’t wait to bring all of these insights to our listeners. CJ: Thank you so much for having me. I really enjoy the conversation. RR: To our listeners, thank you for listening to this episode of the Win-Win podcast. Be sure to tune in next time for more insights on how you can maximize enablement success with Highspot.

Ad-Creatives für Dienstleister, Berater & Agenturen: https://www.evergreenads.de In der heutigen Episode von die Coaching-Revolution stellt Andreas Baulig dir unser neues Training vor: Ad-Creatives für Dienstleister, Berater & Agenturen. Aufgrund des Andromeda-Updates seitens Meta, was dafür sorgt, dass deine Ads nicht mehr so performen wie sonst, musst du sie anpassen, um wieder erfolgreiche Ads schalten zu können. Egal ob du im B2B oder im B2C unterwegs bist. Vereinbare jetzt dein kostenloses Erstgespräch: www.andreasbaulig.de/termin Sichere dir jetzt das Buch "WISSEN MACHT UMSATZ" auf www.wissenmachtumsatz.de Andreas Baulig & Markus Baulig zeigen dir, wie du dich als einer DER Nr.1 Experten in deiner Branche positionieren kannst und hohe Preise ab 2.000 Euro (und mehr) für deine Angebote & Dienstleistungen abrufen kannst. Als Coaches, Berater und Experten automatisiert Kunden im Internet gewinnen. Wie du Online Marketing nutzen kannst, um deine Produkte und Dienstleistungen erfolgreich zu verkaufen.

On this episode, we explore why satisfied customers leave — and what it takes to turn satisfaction into lasting loyalty.Most B2B and B2C businesses assume that satisfied customers will stay. But research shows that 20 to 70% of new customers leave within their first 100 days — even when they rate their experience as "satisfactory." Drawing from examples across a wide variety of industries, our expert guests reveal the critical moments in the customer journey when satisfied customers are driven to leave, the hidden costs of customer attrition that extend beyond lost revenue, and the practical strategies that transform transactional relationships into emotional connections strong enough to keep customers coming back.Listen for the compelling insights of Joey Coleman, keynote speaker and author of Never Lose a Customer Again, and Brian Breslin, vice president of fintech and SaaS at TELUS Digital.Visit our website to learn more about TELUS Digital.

U novoj Specijal epizodi Digitalk podcasta gost je Lazar Živković, Generalni direktor kompanije Sirvis, koji nam objašnjava zašto je digitalna transformacija ključna za razvoj modernog B2B biznisa. Razgovaramo o tome kako digitalne platforme menjaju tradicionalne procese nabavke, zamenjuju ručne i zastarele metode poput emila i telefona, i donose transparentnost, sigurnost i prediktivnu analitiku. Saznajte kako platforme omogućavaju bržu, jednostavniju i pouzdaniju kupovinu, smanjuju greške i povećavaju poverenje između firmi, te šta donosi budućnost sa AI i automatizacijom. Poslušajte i saznajte kako vaš biznis može napredovati u digitalnom dobu! Lazar Živković, General Manager @ Sirvis Srbija - https://www.linkedin.com/in/lazar-%C5%BEivkovi%C4%87-05582ab0/ O čemu smo pričali: - Uvod i predstavljanje - B2C vs. B2B - Zašto je B2B još uvek toliko „manuelan“? - Poverenje kao valuta - Danas poverenje dolazi kroz platforme: transparentnost, tačnost, sigurnost podataka - Kako Sirvis omogućava da firme steknu poverenje u digitalnom okruženju? - Platformizacija B2B-a - B2B iskustvo skoro kao B2C - Kako izgleda tipičan dan korisnika Sirvis platforme? - Budućnost - AI i B2B sutrašnjice Sirvis Srbija nalozi na društvenim mrežama: LN: https://www.linkedin.com/company/sirvis-srbija/ FB: https://www.facebook.com/profile.php?id=61567459612776 IG: https://www.instagram.com/sirvis.srbija/ Pratite Digitalk podkast za više tema iz digitalnog marketinga, advertajzinga i karijere u kreativnoj industriji: LN: https://www.linkedin.com/company/digitalkrs FB: https://www.facebook.com/Digitalk.rs IG: https://www.instagram.com/digitalk.rs/ Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES

Gigi Supplements, TrakPro and Cyber Cert Labs have been named as Dublin regional winners at this year's InterTradeIreland Seedcorn Investor Readiness Competition. The three categories included Business-to-Business, Business-to-Consumer and Deep Tech. TrakPro won in the B2B category, Gigi Supplements won in the B2C category, while Cyber Cert Labs won in the Deep Tech category. Each company received €50,000 and will advance to the All-Island final in Dublin on November 13th. The InterTradeIreland Seedcorn Investor Readiness Competition is the largest business competition of its kind on the island of Ireland, offering a total prize fund of €800,000 to promising start-ups and early-stage businesses. The Seedcorn competition offers start-up businesses the chance to win big without giving away an equity stake. B2B Category TrakPro is a B2B SaaS platform that streamlines subcontractor payment claims and commercial account management for the construction industry. The platform provides a centralised solution that automates compliance with payment legislation, integrates with construction ERP systems, and increases commercial team efficiency by 25%. Colm Brennan, CEO and Co-Founder of TrakPro, said: "We're absolutely delighted to have won the B2B category in the Dublin regional final of the InterTradeIreland Seedcorn competition. While I had the privilege of pitching, this achievement is truly a reflection of the entire TrakPro team's hard work, dedication and belief in our vision. The insights and guidance provided throughout the competition have been incredibly valuable as we prepare to embark on our pre-seed investment round." Pictured are Alison Currie, Director of Innovation and Entrepreneurship at InterTradeIreland, with Colm Brennan, CEO of Trak Pro B2C Category Gigi Supplements was founded by two registered Nutritional Therapists who specialise in female health. Together, they have a combined 12 years of experience working with clients in the nutrition space. They are passionate about empowering women to live happy and symptom-free at every stage of their reproductive lives and know just how impactful the right nutrients can be for female hormonal health. Jennie Haire, Co-Founder & CEO of Gigi Supplements, said: "Winning the InterTradeIreland Seedcorn regional finals means the world to us, and the incredible prize for the company is just the cherry on top. What started back in 2023 as a learning journey, where we reached the second round of the competition, to finally taking home the win today, is just the most incredible feeling. This has been the ultimate lesson in persistence. It's a competition like no other, and we've learned so much from it. We're proud and very grateful to have taken home this prize today. Third time lucky!" Deep Tech Category Cyber Cert Labs' mission is to revolutionise the way organisations approach cybersecurity by addressing end-to-end supply chain vulnerabilities. They develop software for digital product manufacturers, enabling them to embed cybersecurity into their development lifecycle. Their solutions also support businesses that purchase these products (e.g., IoT, OT, and software), ensuring secure operation as defined by the manufacturer. Patricia Shields, CEO & Co-Founder of Cyber Cert Labs, said: "We are so proud to be winners of the Dublin regional final in the Deep Tech category of the Seedcorn competition. It has been a wonderful experience and genuinely great preparation for Cyber Cert Labs as we go forward.. A massive thank you to InterTradeIreland for hosting the competition." All companies emerged victorious from a group of six innovative start-ups and early-stage businesses representing Dublin. They also included Harcourt Building Technologies, Polliknow and A Slice of Life. The regional final, held on October 22nd in Dublin, saw the finalists pitch their investment proposals to a panel of judges, including active investors. The Dublin regional winners will now compete for the ov...

Ben Phillips, a 20-year CX professional, explains how B2B customer experience differs from B2C, highlights key B2B moments, and gives real examples of fixing and leveraging accounts. He also shares practical training ideas: translate leadership strategy into frontline actions and use short, authentic formats like podcasts. About Ben Phillips Ben is a Certified CX Professional (CCXP) with almost 20 years working directly in Customer Experience (CX) roles for worldwide enterprise-grade organisations, both B2C and B2B. He has held Director, Leader and consultancy positions in CX for market research agencies, financial companies and technology businesses. He has led award-winning CX teams and is the author of 3 books on the subject of CX, including “The CX Dictionary”. He is consistently ranked in the top #25 CX Influencers recognised by CX Magazine year on year. Ben presents keynotes, CX knowledge sessions and hosts events for companies worldwide. He lives in the Midlands, UK with his family and is a passionate musician, Level 3 Personal Fitness Trainer, Tottenham Hotspur fan and whisky enthusiast. Resources CX Alive!: https://www.linkedin.com/company/cx-alive/ Please, hit the follow button:  Apple Podcast: http://cxgoalkeeper.com/apple Spotify: http://cxgoalkeeper.com/spotify We'd love to hear your thoughts — leave a comment and share your feedback! Follow Gregorio Uglioni on Linkedin: https://www.linkedin.com/in/gregorio-uglioni/ About Gregorio Uglioni: Transforming Business Into Value Generating Engines - Creating Long-Lasting Impact Leveraging Customer Experience - Host Of The Globally Recognized CX Goalkeeper Podcast “Customer Experience Goals” - Speaker at global events & at podcasts - Judge at International Awards - CX Lecturer for several institutions Listen to more podcasts on The Agile Brand network here: https://agilebrandguide.com/the-agile-brand-podcasts/

The B2B marketing playbook is changing faster than most businesses realise.SEO still works. Google Ads still deliver. Email campaigns still convert. But if your entire strategy relies on prospects finding you through traditional Google searches, you're missing a massive shift in buyer behaviour.Your buyers are researching differently. They're having longer, more detailed conversations before they ever visit your website. They're building shortlists from sources you might not even be tracking. And if your brand isn't visible in these new research channels, you're losing deals before you know they exist.In this episode, I'm breaking down three B2B marketing strategies that are working right now for our clients:Why digital PR isn't just for sexy consumer brands. I'll show you how we got an insulation and ventilation company featured across dozens of industry publications by turning new legislation into newsworthy content. Even "boring" B2B businesses can leverage digital PR effectively.How to win when nobody's searching for your solution. When only 20 people per month google your product category, keyword-focused SEO won't cut it. I'll walk through how we drove 361% traffic growth and 11% conversion rates for a takeaway packaging company by targeting problems, not keywords.Why most B2B websites are conversion killers and what to do about it. Jargon-heavy copy, unclear positioning, blocky layouts with zero personality. We redesigned one client's site with B2C principles in mind and generated 51 highly qualified leads in four months. I'll show you exactly what changed.I'll also share data that reveals something surprising: when buyers research solutions in 2026, the brands that get recommended aren't always the ones with the best SEO. Third-party visibility matters more than ever.The fundamentals haven't disappeared. Long sales cycles, multiple decision-makers, and proven channels still define B2B marketing. However, the businesses dominating in 2026 are the ones adding new layers to their strategy, whilst their competitors stick with what worked in 2023.This episode provides the complete roadmap for future-proofing your B2B marketing before your competitors catch on.Enjoy these episodes next:Why “AI Search is Just SEO” is a Dangerous Liehttps://exposureninja.com/podcast/364/The BEST SEO Strategies for 2026https://exposureninja.com/podcast/368/The BEST Digital Marketing Strategies for 2026https://exposureninja.com/podcast/369/

Survey fraud is having a moment—and not the good kind. Karen Lynch sits down with Steven Snell, PhD, Head of Research at Rep Data, to unpack findings from the forthcoming State of Fraud 2025 initiative, which analyzed 4.1B+ survey attempts.Steven explains how Research Defender detects evolving tactics (from hyperactivity spikes to location spoofing and batch fraud), why inattentiveness isn't the same as fraud, and what varies across B2C vs. B2B and by region.Most importantly, he shares a pragmatic three-part playbook for researchers: better design, always-on fraud prevention, and principled data cleaning. If you care about data quality, respondent trust, and keeping your insights credible, this conversation will help you stay one step ahead—and a lot smarter than the fraudsters.Key Discussion Points:Fraud vs. inattention: distinct problems that often get conflated“Hot fraud summer”: hyperactivity surges and what drove themRegional patterns: diverse, tech-enabled fraud in large markets vs. volume tactics elsewhereB2C vs. B2B: duplicate entries vs. compound/batch, and why incentives matterThe playbook: user-friendly survey design, proactive fraud defense, and pre-defined cleaning rulesResources & Links:Rep DataResearch Defender — fraud prevention platformWebinar recap: “The State of Fraud” Q&A highlightsResearch on Research hub (methodology deep dives)You can reach out to Steven Snell on LinkedIn.Many thanks to Steven Snell for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

A global level study by the Food and Agricultural Organisation of the United Nations says that one third of food, roughly 1.3 billion tonnes, is wasted every year.联合国粮食及农业组织（FAO）的一项全球性研究显示，全球约有三分之一的食物——大约13亿吨——每年被浪费掉。Yes, but it's also estimated that about 815 million people in the world are suffering from chronic undernourishment.是的，但据估计，全球约有8.15亿人长期营养不良。Yes, we're looking at organisations who are addressing the difference.是的，我们来看看那些试图弥合这种差距的组织。Yes. Now, let's start in India where almost 190 million people go to sleep every day hungry. Now, you know India very well, Richard.好的。我们先从印度说起，那里的大约1.9亿人每天都带着饥饿入睡。理查德，你对印度很熟悉吧。There's a huge difference, isn't there, between the haves and the have-nots?在印度，富人和穷人之间的差距非常大，不是吗？Yes, there is indeed. And back in 2014, an initiative called No Food Waste was started.确实如此。早在2014年，一个名为“No Food Waste（不浪费食物）”的倡议诞生了。No Food Waste? Yes, it's a very simple idea.“不浪费食物”？是的，这是一个非常简单的理念。It aims to redistribute excess food from weddings, parties, events, etc., where the people over-order the food and they give that excess food to the hungry.它的目标是将婚宴、派对、活动等场合中过量订购的剩余食物重新分配，送给有需要的人。So, it's the uneaten food?所以，这些食物是没有被吃过的？Yes, but obviously hygiene standards are very, very important. So, it's untouched edible surplus food.是的，但显然卫生标准非常重要。这些食物必须是未被接触过的、可安全食用的剩余食物。So, it's not half-eaten or spoiled stuff.所以不是吃了一半的或变质的东西。Right, and it's not thrown away.没错，而且它不会被浪费掉。Exactly.完全正确。Well, that's interesting, Richard, because closer to home, in Europe, a Danish organisation started Too Good To Go in 2015.这真有意思，理查德。离我们更近的欧洲，在2015年有一家丹麦组织创立了“Too Good To Go”（好食不弃）。Now, again, they aim to reduce food waste and also redistribute surplus food, but in their case, it's food that's not sold. It's a B2C.同样，他们的目标是减少食物浪费并重新分配多余食物，但他们的情况是处理“未售出的食物”，属于B2C（企业对消费者）模式。B2C, OK, business to consumer. So, in this case, the business is things like grocery stores, bakers, pizzerias, restaurants and markets, etc.B2C，明白了，也就是“企业对消费者”。在这里，企业指的是杂货店、面包店、披萨店、餐厅和市场等。Right, OK, so that sounds good, but how does it actually work?好的，听起来不错，但它到底是如何运作的？It's all through a free mobile application.这一切都通过一个免费的手机应用来实现。The retailers display on the app what sort of food, you know, baked food, meals, any kind of produce, etc., etc., is available within a certain radius and a specified time slot, usually of 30 minutes or more.零售商会在应用上展示他们可提供的食物类型，比如烘焙食品、餐点或其他产品等，并标明供应范围和时间段，通常为30分钟或更长。So, how does that actually work in practice then? For example, a grocery store realises at the end of the day it has a load of fruit that needs selling immediately.那在实际操作中是怎样的呢？比如，一家杂货店在一天结束时发现还有一批水果需要马上出售。Right, so they box up a variety of things and they advertise it on the app.于是他们把这些水果打包成盒，并在应用上发布信息。They give the weight of the box, the original price the fruit goes for and the reduced price.他们会标明盒子的重量、原价以及折扣价。Right. So, a local customer sees that it's available from, let's say, 5 to 5.30pm, they want the box, they pay over the phone and then they go and collect it.是的，比如某位本地顾客看到这个水果盒在下午5点到5点半之间可取，他通过手机付款后再去现场领取。Yeah, so the grocer doesn't throw the food away and the customer gets a good deal.没错，这样杂货商不用丢掉食物，顾客也能买到便宜的东西。Yeah. Everyone's happy.是的，皆大欢喜。Yeah, however, the customer doesn't know exactly what's in the box. It's a bit of potluck. Sounds simple.不过，顾客并不知道盒子里具体有什么。这有点像“盲盒”，挺有趣的，操作也很简单。I actually quite like the element of surprise, Richard. So, you take a baker, for example, towards the end of the day they've got a load of cakes, buns, pastries, etc. still available.我其实挺喜欢这种惊喜感的，理查德。比如一家面包店，到了傍晚时分，他们可能还有很多蛋糕、小面包和点心没卖完。So, they box these up, they say that originally they're worth €12 but if someone collects them in the afternoon, late afternoon, they can have them for €3.99.他们会把这些食物装箱，原价可能是12欧元，但如果有人在当天下午取走，只需支付3.99欧元。That reminds me of when I was a lad. I am. Coming home from school, I used to pop into the baker's shop and they used to give me free staleys which they hadn't sold during the day.这让我想起我小时候放学回家的情景。我常常顺路去面包店，店主会把当天没卖出去的面包免费送给我。Well, hopefully this food isn't actually stale. But yes, I mean everyone's benefiting, you know. So, I think if you have a business that sells produce with a use-by date, then I think you should check out the app.当然，希望这些食物并不是“过期的”。不过确实如此，这种方式让所有人都受益。所以，如果你的生意涉及保质期较短的商品，我建议你试试这个应用。Yes, so the consumers save money and it prevents waste. So, everyone's happy.没错，消费者省了钱，商家减少了浪费，真是皆大欢喜。

Im OMT-Podcast sprechen Mario Jung (OMT GmbH) und Nemo Tronnier (Social DNA GmbH) über die Erfolgsfaktoren im B2B Social Media Marketing – und liefern jede Menge Insights, die Dich als Online-Marketer direkt weiterbringen.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Ever wonder how much your agency's growth is limited by staying too broad? Or what could happen if you picked one niche and went all in? Today's featured guest didn't set out to run a food service marketing agency; He followed the opportunities, learned from a few hard lessons selling door-to-door, and eventually discoverd the power of focus. He'll share how niching down, rebranding, and embracing flexibility helped him grow his agency into a specialized agency serving some of the biggest names in food service and the ways in which he and his team refined the agency's positioning. Tyler Smith is the president and owner of Matato, a brand strategy and creative marketing agency focused on food and beverage brands in the food service and “away from home” space. His agency helps those brands reach restaurant operators, chefs, and food service directors with smarter, more intentional marketing. In this episode, we'll discuss: The power of positioning. The difference choosing a niche made for his agency. Flexible selling and empathy in action. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. How Selling Vacuums Led to a Food Service Marketing Agency Tyler laughs about it now, but his first “sales training” involved knocking on doors and demoing carpet cleaners that cost more than most people's first cars. While studying advertising, Tyler was sure he wanted to be a graphic designer or copywriter, and while that door-to-door sales job started as a way earn extra beer money, it ended up being a crash course in marketing psychology. He learned how to capture attention, demonstrate value, and handle rejection — all skills that would later serve him as an agency owner. After college, the 2009 recession hit, and finding a creative job in advertising wasn't easy. So when an agency owner offered him a commission-only sales role, he jumped in. Within a few months, Tyler was closing enough deals to get brought on full-time. Fast forward a decade, and he's now the sole owner of that same agency, rebranded as Matato, now leading a team of specialists helping food brands grow smarter. The Smart Positioning and Rebranding Transformed the Agency When Tyler took full ownership, he knew the agency needed an identity that reflected its niche and direction. The old name didn't quite fit anymore. So he created Matato, a playful twist on “tomato, tomato, potato, potato.” It was something memorable, food-related, and (importantly) trademarkable with a clean domain to match. More than a name change, that rebrand was a signal that the agency was doubling down on food service marketing as their core focus. This was a big move for Tyler as he stepped up as the face of the agency. If you can't own your brand, both emotionally and digitally, you can't expect your clients to trust that you'll own theirs. From Generalist to Specialist: Why Niching Down Drives Growth For years, Matato worked with all kinds of B2B and B2C clients. But as they grew, Tyler noticed the most rewarding and most profitable projects were always in food service. So they made the call to go narrow to grow big. That meant focusing on the brands serving restaurants, distributors, and institutions. Tyler's team helps these brands move from a sales-heavy approach to a true marketing strategy, teaching them how to speak to chefs and operators, not just consumers. Now, their content strategy includes things like their annual Food Service Marketing Playbook, a killer lead magnet that doesn't just promote Matato's expertise , it teaches. Some brands use it to DIY their marketing, others see the value and hire the agency. Either way, Tyler's team wins. What Got You Here Won't Get You There Tyler's secret to getting new business in the early days was just “all grind, no strategy.” Cold calls, trade shows, follow-ups; just pure hustle. But as the agency matured, that changed. They stopped trying to “do everything” and started refining how they show up. After repositioning more firmly in the food industry, their new game plan is rooted in generosity and authority, giving away insights, teaching the industry, and positioning themselves as the go-to experts for food service brands. Their annual Food Marketing Playbook has gotten them great results, and he has also been dabbling in podcasting, an effort that he admits still lacks consistency. All these changes to the brand and how they approach their audience have been a great way to reinvigorate the business and demonstrates his team understands that you can't just tell people to hire you; you've got to show them why. Empathy and Flexibility: The Secret to Long-Term Client Relationships One of Tyler's biggest lessons when it comes to sales is to stay flexible and empathetic. Instead of rigid packages or pushy closes, he focuses on what the client actually needs and finds ways to make it work. That adaptability has helped him build long-term trust (and some very loyal accounts). Sure, early on it led to a few over-committed budgets and sleepless nights, but over time it became one of Matato's superpowers. Tyler calls it “on-the-fly problem solving”, a willingness to adjust, improvise, and make the deal work without losing sight of the big picture. Why Every Specialized Agency Should Start a Podcast Tyler's got deep expertise and connections in his niche. He has noticed podcasting could be the fastest way to build authority and create a content engine without relying on written blogs that no one's reading anymore. It's not just about attention; it's about access. When you interview potential clients and peers in your industry, you're building relationships that open doors. As Jason put it, “It's the number one thing I ever did for my business.” How Curiousity Keeps Your Agency Evolving Looking back, Tyler can see that curiosity helped Matato survive and evolve, especially during the pandemic. When food service came to a standstill, his team didn't sit idle. They experimented, collaborated with chefs and influencers, and tested new lead-gen angles. Things are constantly changing and what got you to this point won't get you there. So his message to agency owners is to stay curious and willing to try many things. Otherwise, you'll be doomed to fail.

Tu te demandes comment sortir de l'anonymat en tant que freelance sans devenir un influenceur qui poste sur ses vacances ? Comment construire une réputation d'expert qui te fait vendre plus cher et attirer des clients premium sans passer ta vie sur les réseaux sociaux ?Dans cette mini-série, je reçois Mathieu Bernard, créateur du podcast "Bonne Réputation" et expert en Personal Branding. Ne pars pas en courant !! Promis ce n'est pas un énième épisode de podcast bateau sur le sujet (on en trouve déjà à la pelle sur Spotify

Tu te demandes comment sortir de l'anonymat en tant que freelance sans devenir un influenceur qui poste sur ses vacances ? Comment construire une réputation d'expert qui te fait vendre plus cher et attirer des clients premium sans passer ta vie sur les réseaux sociaux ?Dans cette mini-série, je reçois Mathieu Bernard, créateur du podcast "Bonne Réputation" et expert en Personal Branding. Ne pars pas en courant !! Promis ce n'est pas un énième épisode de podcast bateau sur le sujet (on en trouve déjà à la pelle sur Spotify

Tu te demandes comment sortir de l'anonymat en tant que freelance sans devenir un influenceur qui poste sur ses vacances ? Comment construire une réputation d'expert qui te fait vendre plus cher et attirer des clients premium sans passer ta vie sur les réseaux sociaux ?Dans cette mini-série, je reçois Mathieu Bernard, créateur du podcast "Bonne Réputation" et expert en Personal Branding. Ne pars pas en courant !! Promis ce n'est pas un énième épisode de podcast bateau sur le sujet (on en trouve déjà à la pelle sur Spotify

Trojan Track, BackAware and Slíglas have been named as Munster regional winners at this year's InterTradeIreland Seedcorn Investor Readiness Competition. The three categories included Business-to-Business, Business-to-Consumer and Deep Tech. Trojan Track won in the B2B category, BackAware won in the B2C category, while Slíglas won in the Deep Tech category. Each company received €50,000 and will advance to the All-Island final in Dublin on November 13th. The InterTradeIreland Seedcorn Investor Readiness Competition is the largest business competition of its kind on the island of Ireland, offering a total prize fund of €800,000 to promising start-ups and early-stage businesses. The Seedcorn competition offers start-up businesses the chance to win big without giving away an equity stake. B2B Category Trojan Track, based at the National Equine Innovation Centre at the Irish National Stud in Kildare, was founded in December 2021 by biomedical engineer Stephen O'Dwyer. Trojan Track provides an accessible, non-invasive way to monitor a horse's movement, without disrupting their routine or relying on expensive, uncomfortable wearable tech. The AI-driven platform delivers objective, science-backed insights into a horse's biomechanics. Whether the aim is to enhance performance, reduce the risk of injury, or support recovery, TrojanTrack gives the data required to make smarter decisions. Built on innovation, tested in real-world environments, and designed with the welfare of the horse at its core, TrojanTrack is shaping the future of equine care. Stephen O'Dwyer, Founder and CEO of Trojan Track, said: "Seedcorn has been a brilliant experience for us as a startup. It's validation that TrojanTrack isn't just a great product, but a scalable SaaS business with global potential. The feedback from judges and mentors has been invaluable as we prepare for our next funding round." B2C Category Meanwhile, BackAware, who are based in Kilkenny, won in the B2C category. The BackAware Belt is a wearable technology that gives instant feedback on your back position, allowing for better posture and lifting technique. Founder Eoin Everard's idea came about after he saw people exercise in the gym in a way that was going to cause a lot of problems. Eoin Everard, Founder and CEO of BackAware, said: "I am delighted to win in the B2C category in the Seedcorn Connacht and Leinster finals. I'm really looking forward to the national finals in Dublin next month. Thanks to InterTradeIreland for all of their support to date. Entering Seedcorn has been hugely valuable, and I feel our messaging for pitching to investors is now much clearer now. We received great feedback each step of the way to improve our investor readiness. The money from the regional competition will allow us to complete the development of our product, making us more attractive to investors in 2026." Deep Tech Category Slíglas was founded in 2024 by Paul McGoldrick and Sadhbh McCarrick and is based in Sligo. Slíglas transforms residual biomass into biochar for Carbon Dioxide Removal (CDR). This is done by heating woody residues to create a stable form of carbon that can be sequestered in soil. Put another way, Slíglas is the reverse of fossil fuel extraction, instead returning carbon to the earth. Slíglas sells removals to companies looking to offset hard-to-abate emissions as part of their wider net-zero strategy. Paul McGoldrick, CEO of Slíglas, said: "We are delighted that Slíglas have won in the Seedcorn regional finals. Slíglas's USP encompasses both tech and market. The company is developing streamlined pyrolysis reactors optimised for carbon dioxide removal. Ireland is a massive untapped opportunity, with abundant residues suitable for conversion to biochar and a large agriculture sector that can benefit from biochar application to boost soil health." All companies emerged victorious from a group of six innovative start-ups and early-stage businesses representing Connacht and Leinster. T...

“Roughly 80% of unidentified calls go unanswered. The voice channel won't recover until people trust who's calling.” — Alex Algard, Founder & CEO, Hiya Alex Algard joined Doug Green, Publisher of Technology Reseller News, to unpack why consumers are ignoring voice calls and how Hiya—in partnership with mobile operators and handset makers—aims to modernize caller identity, block abuse, and reconnect businesses with customers. The problem Hiya's annual research shows unidentified calls are largely ignored (≈80% unanswered). With nuisance and fraud rampant, voicemail is turning into the new spam folder, undermining contact centers and legitimate outbound teams. Who Hiya is Seattle-based Hiya powers call protection and identity services with a global footprint of 500M+ users, working with AT&T (US), Samsung (global), Rogers/Bell (Canada), BT (UK), Vodafone, Telefónica, Telenor, and others. Two flagship services Hiya Protect: Network-integrated analytics (privacy-respecting metadata only) assess ~30B calls/month to label or block spam/fraud in real time—often before the phone rings. Hiya Connect: Elevates legitimate outbound calling with branded caller ID (business name, logo, call reason), materially raising answer rates for B2C outreach (banks, airlines, healthcare, pharmacies, field services). New: Caller Reputation (transparency for enterprises) For the first time, businesses can see and track their caller reputation and get prescriptive guidance to improve it (e.g., call patterns, answer durations, hygiene). This addresses the “black box” confusion when calls are mislabeled across carriers/analytics vendors. It's designed for enterprises, MSPs, channels, and SMBs—with direct engagement via Hiya or through operator partners. AI has been in Hiya's DNA Hiya has applied ML since 2016 and now leverages advanced AI to improve detection and identity, helping operators keep networks clean while avoiding false positives on wanted calls. Hiya AI Phone (assistant/screener) A carrier-offerable AI agent that answers, screens, and routes inbound calls in real time—ideal for consumers and SMBs (e.g., trades & field services that can't staff a live receptionist yet rely on timely calls). Why it matters for readers Contact centers & outbound teams: Recover answer rates, reduce voicemail waste, and maintain brand trust. Enterprises/MSPs/Channels/Regional telcos: Offer branded calling, protect subscribers, and monitor/improve caller reputation across portfolios. SMBs: Use AI screening to capture opportunities without missing critical calls. Learn more about Hiya Protect, Hiya Connect, Caller Reputation, and Hiya AI Phone at hiya.com.

Tu te demandes comment sortir de l'anonymat en tant que freelance sans devenir un influenceur qui poste sur ses vacances ? Comment construire une réputation d'expert qui te fait vendre plus cher et attirer des clients premium sans passer ta vie sur les réseaux sociaux ?Dans cette mini-série, je reçois Mathieu Bernard, créateur du podcast "Bonne Réputation" et expert en Personal Branding. Ne pars pas en courant !! Promis ce n'est pas un énième épisode de podcast bateau sur le sujet (on en trouve déjà à la pelle sur Spotify

This week, in episode 267, David C. Barnett, Kate Morgan, and Sarah Segal tackle a challenge every owner who sells services eventually faces: Clients want to hire you, but you want them to understand they'll mostly be working with your team. How do you make that clear without scaring them off? For some, it's a delicate balancing act. For Kate, it's simple: if a client insists on her personal time, she charges, in her words, “a boatload of cash.” Plus: we dive into another tricky owner decision: how to structure bonus plans that truly drive retention. David is weighing a deferred bonus approach, where payouts happen over several years. It's a proven way to keep people around, but he wonders: Do you really want employees who'd otherwise leave to stay just for the money? Also, when valued employees get an offer, do you counter-offer? And if they leave, do you tell them they can always come back?

In the world of artificial intelligence and software as a service, companies are no longer just competing on features. In this episode of the Grow Your B2B SaaS podcast, Joran Hofman sits down with BetterPic founder Ricardo Ghekiere to discuss The B2B SaaS Nightmare and how SaaS founders can grow without recurring revenue. Companies today are also competing on how they price their products and how they scale. This episode highlights how one company made millions without using monthly subscriptions. Instead, they leveraged one-time payments, smart marketing, and simple but powerful strategies. You'll learn how they managed costs, raised prices, and succeeded through alternative growth channels. This episode is a must-listen for anyone looking to build or grow an AI business without relying on monthly payments.Key Timecodes(00:00) – Cracking AI Pricing: LTV, AOV & Unlocking Paid Channels(00:58) – $4M Without Subscriptions? BetterPic's One-Time Revenue Model(01:44) – “Wait, No MRR?” Reactions to Explosive Non-Recurring Growth(02:18) – Revenue is Revenue: The SaaS Case for One-Off Cash Flow(02:46) – Inside BetterPic: AI Headshots, B2B vs B2C, and Single-Purchase Strategy(03:28) – Subscription Apps vs Specialized AI Headshots: Who Wins?(03:51) – Why Headshots Don't Need Recurring Revenue + 45-Day Sprint Strategy(05:14) – Starting From Zero: The E-Commerce Mindset in SaaS(06:07) – From 70% COGS to 90% Margins: The AI-Native Advantage(06:44) – Building a Cost Moat: Raising Prices & Outspending Competitors(07:47) – Cutting GPU/API Costs: Internal AI Infra & Multi-Provider Routing(08:21) – The Recurring Revenue Goldmine in AI Infrastructure Optimization(08:36) – AI-Native vs AI Features: Pricing Pains of OpenAI APIs(09:36) – Why Buyers Choose AI-Native: QuickBooks vs Xero Example(11:02) – Open Source vs Closed LLMs: Pricing, Quality & Competitive Moats(11:52) – The Risk of No MRR: Surviving the Consumer AI Tsunami(13:18) – Pivot to Better Studio: Turning AI Headshots Into Recurring B2B(13:54) – Dual Engines: Scaling One-Time Sales While Building Recurring Revenue(15:16) – Fundraising Without MRR: Convincing Investors to Bet on the Team(17:10) – Startup Valuation: Group-Level Investment Across Two Brands(17:42) – How Low AOV Shapes Channel Strategy(18:57) – SEO & LinkedIn Hacks(19:56) – The Affiliate Engine: (20:42) – Stripe Upfront vs Net-30 Payments(21:04) – Designing High-Converting Affiliate Programs With Real Incentives(21:39) – Where the Affiliate Traffic Comes From: YouTube, Reddit, Display Ads(22:30) – SEO Benefits of Affiliates: Backlinks, Listicles, and Rankings(23:34) – LLM-Generated Listicles: Dominating Google & AI Discovery(24:16) – How a $49 AOV Made Google Ads Profitable(25:34) – Scaling Paid Channels: CAC, LTV, and AOV in Sync(25:59) – Paid Channel Stacking: The Compounding Effect in Growth(26:25) – No MRR? Fast Sales Cycles & Upfront Payments Explained(28:17) – Speed to Value: AI Headshots Delivered in 30 Minutes(28:58) – Pricing Agility: Changing Prices Without Legacy Contracts(29:10) – Pushing to the Middle Tier: Packaging Strategy With Amplitude Data(30:15) – Rapid Pricing Iteration: 7-Day Tests & Volume-Based Experiments(31:32) – Fast Consumer Feedback vs Slow SaaS Trial Cycles(32:07) – GTM Strategy: Make Two Big Bets a Year & Know CAC Limits(33:04) – Pricing Drives Channel-Market Fit: SEO, Affiliates, YouTube(33:45) – $12K Self-Serve Deals: Going Upmarket With Confidence(34:25) – Automating Jobs-to-Be-Done: The AI-Native Future(36:50) – How to Get to $10K MRR: Focus on One Channel First(38:12) – Enterprise GTM Shift: Better Studio's Move to Events & Partnerships(39:14) – Scaling From $10K MRR to $10M ARR: Building Full-Funnel Teams(40:37) – Recap: One-Off SaaS, AI Margins, SEO/Affiliate Flywheels(42:54) – Reporting Rhythms: Monthly KPI Bingo & Health Metrics.

Tu te demandes comment sortir de l'anonymat en tant que freelance sans devenir un influenceur qui poste sur ses vacances ? Comment construire une réputation d'expert qui te fait vendre plus cher et attirer des clients premium sans passer ta vie sur les réseaux sociaux ?Dans cette mini-série, je reçois Mathieu Bernard, créateur du podcast "Bonne Réputation" et expert en Personal Branding. Ne pars pas en courant !! Promis ce n'est pas un énième épisode de podcast bateau sur le sujet (on en trouve déjà à la pelle sur Spotify

Join our champion program: mark@themomentumcompany.com Attend a Thriving Leader event: https://www.themomentumcompany.com/thrivingleader2025 Instagram: @the.momentum.company LinkedIn: /momentum-companyIn this insightful episode, Mark sits down with Sarah Tjoa, Chief Strategist at Noble West, a marketing agency reimagining the future of food. Coming from a non-traditional ag background, Sarah shares how her Los Angeles roots and 15+ years in marketing have shaped her approach to agricultural storytelling, branding, and leadership. Together, Mark and Sarah unpack what it means to lead and market with clarity, care, and urgency — and why intentionality matters just as much in business strategy as it does in communication.Key Takeaways:Clarity is the Catalyst for ImpactSarah's “slider” model — balancing clarity, care, and urgency — shows how great leadership and marketing both depend on clear thinking and focused direction. Without clarity, even the best ideas lose momentum.Humanity in Leadership and MessagingBeing a “deeply flawed, intentional human” is one of Sarah's key leadership beliefs. Bringing empathy and authenticity into leadership and branding builds connection, trust, and sustainable growth.Bridging the Gaps in AgricultureAs an outsider turned advocate for the ag industry, Sarah reveals how misunderstood agriculture is by the average consumer. Her work at Noble West focuses on connecting the value chain — from farmers to consumers — through better storytelling and education.The Power of the ‘Why'Most companies know what they do and how they do it — but few can clearly articulate why they do it. Sarah explains how defining your “why” becomes your competitive edge and the key to meaningful differentiation in both B2C and B2B markets.Intentional Communication and Repetition MatterLike leaders who repeat their vision until it sticks, brands must communicate consistently. Clarity isn't a one-time exercise — it's the result of repetition, alignment, and doing the reps until everyone on the team can clearly articulate the same message.Notable Quotes:“Intentionality is nothing if it's not having impact or getting it done.” – Sarah Tjoa“Leaders can't clarify enough — clarity is one of our greatest responsibilities.” – Sarah Tjoa“Most brands know what they do, but few know why they do it — and the margins are always in the why.” – Sarah Tjoa“As leaders, we have to be deeply flawed, intentional humans.” – Sarah Tjoa“When you build clarity and repeat it until everyone owns it, that's when organizations move with purpose.” – Mark JewellAction Steps:Audit your team's clarity: Does everyone know your company's why and where you're headed?Revisit your messaging: Can you describe what you do — and why it matters — in 20 seconds or less?Reflect on your own “slider”: Where do you need to dial up clarity, care, or urgency this week?Read Radical Candor by Kim Scott — Sarah's top book recommendation for every leader seeking to communicate with both honesty and empathy.Listen If You Are:A leader or marketer navigating change in agriculture or ag techSomeone seeking to clarify your brand's message or company missionA professional balancing creativity, leadership, and communicationPassionate about bridging the gap between farm, food, and consumer

Tu te demandes comment sortir de l'anonymat en tant que freelance sans devenir un influenceur qui poste sur ses vacances ? Comment construire une réputation d'expert qui te fait vendre plus cher et attirer des clients premium sans passer ta vie sur les réseaux sociaux ?Dans cette mini-série, je reçois Mathieu Bernard, créateur du podcast "Bonne Réputation" et expert en Personal Branding. Ne pars pas en courant !! Promis ce n'est pas un énième épisode de podcast bateau sur le sujet (on en trouve déjà à la pelle sur Spotify

Welcome to Episode 5 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series

Du gehst für andere immer die Extrameile, auch wenn du dabei über deine Bedürfnisse gehst? Übermäßiges Helfen (umgangssprachlich oft als “Helfer:innen-Syndrom” bezeichnet) ist ein bekanntes Phänomen, was nicht nur, aber besonders Frauen betrifft. Linda spricht mit Verhaltenstherapeutin Lea Vogel zu diesem wichtigen Thema. Sie klären, welche Funktionen Helfen hat, wie übermäßiges Helfen Selbstwert und Beziehungen beeinflusst, welcher Leidensdruck häufig entsteht und mit welchen therapeutischen Strategien solche Hilfstendenzen aufgearbeitet werden können. Lea verrät außerdem: - Mit welchen Schritten lernen wir unsere Bedürfnisse wieder spüren? - Konkrete Tipps, um Angst aushalten zu lernen - Wie unsere Kindheit zu übermäßigem Helfen beitragen kann ☞ Die passende Übung zum Thema “Helfer:innen-Phänomen” gibt es von Lea Vogel in der 7Mind App unter dem Titel **“3 Spiegel: Wer bist du, wenn du (mal) nicht hilfst?”.** Bis zum 17.11.25 kannst du die Übung **kostenlos** anhören – auch wenn du kein 7Mind Abo hast! [Hier](https://www.7mind.de/preise?utm_medium=cm&utm_source=podcast&utm_campaign=DACH_web_B2C___25-10&utm_content=lea-vogel&code=) geht's zur 7Mind App. ☞ Schau doch mal auf Leas [Website](https://www.lea-vogel-coaching.de/), [Instagram](https://www.instagram.com/fuenfzig_minuten/) oder in ihrem [Podcast](https://open.spotify.com/show/1K6YVYlnO8rTn0Qcp52D3h) vorbei. Leas Online-Kurs “Wie man wird, wer man ist” findest du [hier](https://www.lea-vogel-coaching.de/wiemanwird-wermanist). ✎ Für Koope­ra­ti­ons­an­fra­gen und Infor­ma­tio­nen rund um den Pod­cast schreib ein­fach eine Mail direkt an podcast@7mind.de. ✎ Teile deine Erfahrungen und diskutiere mit anderen 7Mindern in unserer Community zum Podcast: https://www.facebook.com/groups/305387979939302. Hinweis: Diese Folge wurde am 19.10.2025 veröffentlicht.

Send us a textIn this deeply human episode, Optidge's own HR Manager, Sarah Cuesta, joins Danny Gavin to explore what AI can't do: lead with empathy, resolve team conflict, or build psychological safety. Drawing from her unique path from clinical hypnotherapy to people operations, Sarah unpacks how trust, structure, and culture fuel successful teams, especially in remote environments. Whether you're managing a team or just part of one, this is your blueprint for building stronger human connections in the age of tech.An Optidge "Office Hours" Episode:Our Office Hours episodes are your go-to for details, how-to's, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!Episode Highlights: Sarah, HR strategist and former clinical hypnotherapist, emphasizes the importance of trust, clear communication, and intentional leadership to foster team success, especially in remote work settings. She shares why even the smartest AI and most sophisticated tools can't replace empathy, feedback, conflict resolutions, or human trust in teams. In her opinion, effective remote leadership requires proactive management, empathy, and regular check-ins to ensure understanding, engagement, and a strong team culture. She advocates for structured team onboarding, safe communication practices, and maintaining rhythm through consistent touchpoints to build trust and clarity. Sarah sheds light on Optidge core values in action, sharing how Optidge executes on mentorship, communication, and excellence. Episode Links: Sarah Cuesta-Dawson on LinkedInThrivetastic Business ServicesFollow The Digital Marketing Mentor: Website and Blog: thedmmentor.com Instagram: @thedmmentor Linkedin: @thedmmentor YouTube: @thedmmentor Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family: Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations. ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

Do you really stop and celebrate your growth in your big milestones in your consulting or coaching business journey? I know I sure don't. A few weeks ago, I received an award from Kajabi, the platform on which my website is built. They recognized me for earning a million dollars. I'm a "$1 million Superhero," and when I got this award, I felt really weird about it. I wasn't sure what to make of it, because it's like, wow, I made a million dollars from this B2C business that I've been working on for the last few years, and at first, I didn't want to celebrate it. Why? Because I'm embarrassed. It took me so much longer to achieve this milestone than it did when I started my consulting business. I got this award right before I went on vacation. It coincided with my 15th anniversary in business, and then I did a podcast with Karen Laus on confidence in pricing and confidence in general. So, I went on vacation and had lots of time to think about why I want to hide something so meaningful. In this episode, you'll hear: The real story behind my $1 million milestone. How I found the courage to leave Disney, rebuild after divorce, and pivot my business completely. The mindset shifts that helped me move from embarrassment to celebration. Why sharing your success isn't bragging, it's essential. A simple reframe to help you own your wins with integrity and inspire others to do the same. Next Steps Celebrate with me: Take a moment to recognize how far you've come. Share your own milestone or small win publicly, or with a trusted peer, and let others witness your success. Drop it in the comments of the post for this episode! I want to hear about it. Practice “sober celebration”: Reflect on your achievements with integrity... not exaggerating, not minimizing, simply acknowledging what's true. Inspire courage: Use your transparency to encourage others. When you share what's possible, you expand what others believe is possible for them. Reframe success: Remember, sharing your wins isn't bragging. It's important. It gives evidence of what's possible when you lead with courage, purpose, and persistence. Join the conversation: Post your milestone on LinkedIn or your platform of choice and tag me. Let's start normalizing the celebration of integrity-driven success. Other episodes you may enjoy: How to Be Confident in Your Pricing and Get Paid What You're Worth with Karen Laos (Ep133) How to Land Strategic Client Engagements without Pushy Sales (EP129) The ROI of Elevating Your Strategic Positioning & Messaging with Katie Anderson (Ep126) About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling. Ready to turn your expertise into a business that makes both impact and income? Work with me: https://www.betsyjordyn.com/services

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Managing Editor Jessica Welman and SBC Editor-at-Large Ted Menmuir as the trio unpack the recent €2.7 billion acquisition of Bally's Interactive by Intralot, one of the largest M&A deals in the iGaming sector in 2025.Tune in to find out:The key financial details behind the €2.7 billion transaction and what they reveal about Intralot's strategy.What this landmark deal says about Intralot's ambitions to expand beyond its lottery roots into the online gaming space.Why the acquisition has sparked so much attention and debate across both sides of the Atlantic.Whether Intralot's and Bally's plans to integrate their B2C and B2B operations are realistic in the near term.If the newly merged group has what it takes to break into the global top 10 gambling PLCs.Host: Charlie HornerGuests: Jessica Welman & Ted MenmuirProducer: Anaya McDonaldEditor:  Anaya McDonaldRelevant article links: https://sbcnews.co.uk/featurednews/2025/10/10/intralot-ballys-play-2025/https://igamingexpert.com/features/intralot-ballys-acquisition-close/iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In this episode, Gresham reflects on his own experience of being laid off, admitting that if he'd known about franchising sooner—and had the capital—he might have taken a different route. This personal revelation has led him to pivot toward a B2C focus aimed at helping people who have been laid off find new opportunities. Gresh candidly discusses the challenges of juggling multiple responsibilities—running a new franchise brokerage, caring for a baby, and managing fatigue—while emphasizing that there's never a “perfect” time to start a business. He stresses the importance of leaning on a supportive team and maintaining relentless effort, noting that progress only happens when you keep pushing.  Blue Star Franchise: http://bluestarfranchise.com Browse the Franchise Inventory: https://bluestarfranchise.com/franchise Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment Franchise CEO (A CBNation Site - coming soon) - http://franchiseceo.co Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today! Transcription: The full transcription is only available to CBNation Library Members. Sign up today!

In this episode of Demand Gen Studio, we sat down with Aaron Schuhmann from QC Growth, focusing on demand generation from a founder's perspective.We discussed the transition from B2C to B2B marketing, the importance of understanding sales functions in startups, and how to identify customer pain points.00:00 Intro & Career Journey06:49 Transition from B2C to B2B10:54 Challenges & Strategies for Early Stage Startups23:39 The Importance of Outbound Sales32:30 Setting Up Sales Processes for Smaller Teams37:41 Consistency in Marketing & Sales Processes42:08 Identifying & targeting Ideal Customers48:06 Final Thoughts & Recommendations

Mastering Social Media Advertising in 2024: Expert Insights from Madison Hollimon of Mad Marketing HouseIn the rapidly evolving world of social media marketing, staying ahead of platform trends, AI tools, and audience expectations is critical. In a recent podcast episode, Josh Elledge interviewed Madison Hollimon, CEO and Founder of Mad Marketing House, who shared her expertise in content creation, paid advertising, and user-generated content (UGC) strategies. This post breaks down key insights and actionable tips for businesses looking to optimize their social media campaigns and maximize engagement in 2024.Navigating Paid Ads, UGC, and AI in Social Media MarketingMadison emphasizes that effective social media marketing requires blending creativity with data-driven strategy. By leveraging authentic UGC, businesses can increase engagement and build trust, while paid advertising helps amplify reach and drive conversions. Combining AI tools with human oversight ensures campaigns are optimized efficiently without losing the personal touch that resonates with audiences.She also highlights the differences between B2B and B2C advertising, explaining that B2B campaigns require precise targeting on platforms like LinkedIn, while B2C campaigns rely on broad reach across Meta and TikTok. Madison stresses that paid advertising is most effective when aligned with strategic goals, proper budgeting, and ongoing monitoring, emphasizing that quick wins come from smart investments rather than guesswork.Finally, Madison encourages brands to embrace authenticity and storytelling while adopting AI and automation cautiously. Keeping content relatable and visually appealing ensures campaigns stand out amid algorithm changes and evolving consumer behavior. Businesses that blend technology with creativity are positioned to achieve higher ROI and long-term brand loyalty.About Madison HollimonMadison Hollimon is the CEO and Founder of Mad Marketing House, a full-service social media marketing agency specializing in content creation, paid advertising, and strategic campaigns for both B2B and B2C brands. With a focus on combining creativity, strategy, and data, Madison helps businesses scale their social presence and engage audiences effectively.About Mad Marketing HouseMad Marketing House is a creative agency that helps businesses craft authentic content and implement high-performing social media campaigns. Leveraging UGC, AI tools, and strategic paid advertising, the agency works with entrepreneurs, product-based businesses, and personal brands to maximize engagement, conversions, and ROI.Links Mentioned in this EpisodeMad Marketing House WebsiteMadison Hollimon LinkedInInstagram: @madmarketinghouseKey Episode HighlightsThe importance of authentic user-generated content for engagement and trust.How AI and automation can optimize campaigns without replacing human oversight.Strategic differences between B2B and B2C social media advertising.Tips for paid ad budgeting, targeting, and monitoring to maximize ROI.Future trends in social media marketing and content strategy.ConclusionSocial media marketing in 2024 demands a balance of creativity, strategy, and technological savvy. Madison Hollimon's insights highlight how brands can leverage UGC, paid advertising, and AI tools to drive engagement and achieve measurable results while staying authentic and audience-focused.

How can we best navigate the AI revolution to leverage it for a greater good?It's here. What will we do about it as heart-centered leaders?We hear: "The machine is outperforming humans."What we need is to be more human.In this episode of 'Being Brave', I am joined by Justin Hall, CEO of AI UK ( who also spent many years in Christian ministry, coaching, and non-profit leadership) to explore the profound impact of AI on communication, work, and creativity. We discuss the importance of understanding AI's integration into businesses, the need for democratization and demystification of technology, and the moral responsibility we have as leaders.Justin shares the necessity of education in navigating the AI landscape, while also addressing the fears surrounding AI and its potential for both good and evil. We also explore the profound impact of AI on human identity, education, and personal growth and the necessity of redefining our understanding of ourselves and digital literacy, and the role of humanity in a technologically advanced world. We go deeper into the need for personal branding, human connection, and trust in an AI-driven society, as Justin shares: "AI amplifies whatever is within." The question then becomes: what is within us?Chapters00:00 Introduction to Purpose and AI12:56 Democratization and Demystification of AI19:48 The Role of AI in Human Connection 26:34 Engaging with AI: Opportunities and Challenges32:57 Engaging with AI for Good39:43 Navigating the Future of Work with AI46:50 The Shift in Education and Knowledge Access57:47 Building Trust in an AI-Driven Society01:02:55 AI as a Tool for Amplification and Engagement01:13:55 Finding Balance and Purpose in LifeJustin Hall is the CEO of Ai UK and Synergistics Coaching.Born in South Africa, Justin started his professional career empowering individuals and marginalised communities to reach their full potential and navigate social challenges through several charities of which he was a founding member. Registered with numerous governmental organisations, he has always been personally involved with the improvement of our most fundamental structures and with raising awareness of social issues on national TV, debate platforms, and his own radio talk show.Having completed several qualifications himself, Justin has taught at university level, in schools, and founded his own community enrichment school. These, combined with being a published poet and author, writing in the area of leadership development, strongly testify to his firm belief in the power of education.Justin has many years of experience in C-suite leadership, B2B and B2C sales, fundraising, training, management, leadership, and international executive coaching. All this expertise is now the driving force behind Justin's passion to empower individuals and organisations to reach their full potential as the CEO of AIUK.Connect with Justin Hall here:https://ai-uk.io/Synergistic Coaching:https://www.synergycoach.org/⚡️For 1:1 guidance and custom support inquiries, Book a Clarity Call with me: Bit.ly/DeepshiftGet immediate clarity and peace in your decisions:sasha-lipskaia-mindset.kit.com/clarity  Connect with me:▼Website▼ LinkedIn▼YouTube▼Instagram▼Substack:▼ https://www.facebook.com/sashalipskaia/▼Join the Unshakeable Leaders CommunityAbout me:Sasha Lipskaia, MA, ICF, MHC, is a Christian mindset coach and intuitive guide to founders and community leaders who want to lead with power and peace, purpose and fulfillment.Disclaimer: This episode is meant for informational and entertainment purposes only and is not to be taken or used as medical advice. As a certified coach and intuitive guide, I do not offer professional psychotherapeutic or medical advice or treatment. If you need mental or physical health support, please seek the help of a trained psychotherapist and physician.AI, purpose, leadership, trust, technology, coaching, spirituality, personal growth

Many B2B marketers still believe LinkedIn and Google are the only platforms that matter. But here's the truth — your buyers are on Facebook, TikTok, Instagram, and Reddit, too.In this episode of Lead Gen HQ, host Alex Oliveira explains why B2B companies should consider expanding into B2C-style platforms, how to do it effectively, and what metrics to watch. Learn how to build brand awareness, influence future decisions, and connect with decision-makers where they actually spend their time — online.

Aujourd'hui, je reçois Julie Chalayer, créatrice des marques Ma Lune et VentiLLo. Depuis plusieurs années, elle a fait grandir avec passion deux belles marques d'accessoires qui séduisent en B2B comme en B2C.Mais Julie est arrivée à un tournant : elle souhaite transmettre son entreprise, passer le flambeau, tout en s'assurant que ses créations continuent à vivre et à prospérer.C'est une étape délicate que beaucoup de fondateurs redoutent : comment valoriser son entreprise ? Comment trouver le bon repreneur ? Et surtout, comment présenter cette démarche sans inquiéter ses clients ni donner l'impression de se détourner de son projet ?Dans cette leçon, je partage avec Julie des conseils concrets, des pistes stratégiques et des exemples réels pour l'aider à franchir ce cap important avec confiance et clarté.Bonne écoute ✨CHAPITRAGE 00:00 – Introduction02:30 – Le parcours de Julie 04:00 – Sa problématique : comment transmettre son entreprise ?05:30 – L'importance d'activer son réseau et d'oser en parler07:40 – Construire un discours solide et rassurant pour les clients10:30 – Trouver un repreneur : clients, fournisseurs, concurrents, experts comptables14:00 – Comment valoriser une petite entreprise ? (multiples, EBITDA, exemples concrets)18:20 – Adapter la négociation selon les besoins et le profil du repreneur20:00 – Les atouts de Julie : une activité 100% digitale et sans collaborateurs22:00 – Explorer la piste des concurrents comme repreneurs23:20 – La feuille de route pour trouver le bon acheteur#Entrepreneuriat #TransmissionEntreprise #BusinessTips #PetitesEntreprises #Entrepreneurs #PodcastBusiness #Valorisation #CréerEtTransmettre #Repreneuriat #LeçonDuMercrediNotes et références de l'épisode Pour retrouver Julie ChalayerSur LinkedIn Sur son site Vous pouvez consulter notre politique de confidentialité sur https://art19.com/privacy ainsi que la notice de confidentialité de la Californie sur https://art19.com/privacy#do-not-sell-my-info.

The online space feels uncertain right now, with quieter funnels and smaller launches making many question whether B2B summits still work. And I'm excited to share that in today's episode that they absolutely do. You'll hear the key differences between what worked before and what's essential now, including why clear positioning matters more than ever, the power of human connection, and how a solid backend offer can multiply your results. If you've been wondering whether to pivot to B2C or abandon summits altogether, this episode will give you the encouragement and strategy you need to succeed. For show notes, head to https://summithosthangout.com/307

The online space feels uncertain right now, with quieter funnels and smaller launches making many question whether B2B summits still work. And I'm excited to share that in today's episode that they absolutely do. You'll hear the key differences between what worked before and what's essential now, including why clear positioning matters more than ever, the power of human connection, and how a solid backend offer can multiply your results. If you've been wondering whether to pivot to B2C or abandon summits altogether, this episode will give you the encouragement and strategy you need to succeed. For show notes, head to https://summithosthangout.com/307

The online space feels uncertain right now, with quieter funnels and smaller launches making many question whether B2B summits still work. And I'm excited to share that in today's episode that they absolutely do. You'll hear the key differences between what worked before and what's essential now, including why clear positioning matters more than ever, the power of human connection, and how a solid backend offer can multiply your results. If you've been wondering whether to pivot to B2C or abandon summits altogether, this episode will give you the encouragement and strategy you need to succeed. For show notes, head to https://summithosthangout.com/307

What if everything you thought you knew about persuasion in business was wrong? In this episode of Predictable B2B Success, host Vinay Koshy welcomes Leslie Zane, author, pioneer of instinct marketing, and founder of the agency Triggers, to reveal the game-changing secrets behind how people really make decisions. Leslie has advised Fortune 100 giants like McDonald's, Aquafina, and Snickers, fueling over $50 billion in incremental growth for her clients. However, her approach isn't just about clever ads or emotional storytelling; instead, she taps into the power of the instinctive mind, the hidden “command center” that drives 95% of daily choices. Listen as Leslie debunks long-held marketing myths, explains why positive subconscious associations are the untapped fuel for growth, and shares her practical framework — the brand connectome — that companies can use to become the instinctive, go-to choice in their market. Whether you're in B2B or B2C, you'll discover why focusing on surface-level features or fleeting promotions could be holding your brand back, and how cognitive shortcuts and meaningful visual cues can unlock faster and more profitable growth. Tune in for actionable insights that will transform the way you think about persuasion, branding, and marketing strategy forever. Some areas we explore in this episode include: Of course! Here are the top 10 topics discussed in this episode: Instinctive vs. Conscious Decision Making: Most choices are made instinctively, not rationally, and marketers should focus on the unconscious mind.The Limits of Emotion in Marketing: Emotion is an outcome, not a true driver of purchase, and isn't as effective as commonly believed.Brand Connectome: The concept of mapping all positive and negative associations connected to a brand in the buyer's mind.Implicit Associations as Growth Drivers: Unconscious positive and negative associations heavily influence brand growth and purchase behavior.Turning Competitor Negatives into Your Advantage: New brands can target negative associations of dominant competitors to gain market share.Beyond Promotions and Discounts: Long-term growth comes from building instinctive brand preference, not short-lived promotional tactics.Building Distinctive Brand Assets: Focus on creating sticky visual and verbal cues (“growth triggers”) that reliably influence memory.Universal Triggers vs. Over-Segmentation: Universal, widely understood cues are more impactful than highly segmented, tailored messaging.Tracking Implicit Brand Health: Brands need to monitor implicit associations over time, not just conscious survey metrics.Updating Outdated Marketing Models: Traditional concepts, such as the sales funnel and uniqueness, should be replaced with an instinct-driven approach.And much, much more...

In this episode of the Stronger Sales Teams podcast, Ben Wright unpacks the art of B2C sales management through lessons from a Melbourne-based coaching session. He reveals practical strategies to lift sales teams from good to exceptional, with a strong focus on customer outcomes and clear communication. Listeners gain insights into lead qualification, managing expectations, and building value in the very first consultation. Ben shows how to reduce price-driven decisions and instead foster trust and stronger close rates. The episode delivers a fresh perspective on creating a culture of curiosity and growth within sales teams.Key Takeaways:• Understanding and focusing on customer outcomes is crucial for aligning communication and increasing sales success.• Identify all decision-makers early in the process and include them to enhance value creation and approval rates.• Set clear expectations for follow-ups and maintain consistent communication to nurture leads effectively.• Customization and personalization in sales pitches can significantly sway customer decisions beyond pricing considerations.• Continuous learning and openness to feedback are integral for long-lasting sales success and team development.Timestamps:0:00 Intro4:16 Getting Clear on What The Customer Wants7:35 Bringing In Those Involved in the Decision10:44 Understanding What's Next14:29 Recap16:02 OutroRate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode! I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.

Guest: Fred Meyers, Founder & CEO of QueensboroLinks:Website: www.queensboro.comFacebook: https://www.facebook.com/queensboro/Instagram: https://www.instagram.com/queensborousa/Episode page: https://entrepreneurconundrum.com/fredmeyersIn this episode:(00:00) Intro — spotting a premium polo gap and building from scratch(02:35) Why Queensboro is B2SMB (marketing-first vs. enterprise sales)(04:14) The $4.95 first-order offer and trust-building guarantees(06:07) Shipping realities: continental U.S. free shipping and reliability(07:25) Lessons from economic turbulence & organizational vulnerabilities(09:40) Why move HQ to Dallas—and what improved (talent & logistics)(15:26) Expansion thinking (East, Texas/Midwest, West Coast next)(16:06) “Great small company” > “bad big company” (and how to become great)(18:35) A turning point: “We're not doing better because we aren't better.”(19:38) The 4 P's people framework: Principled, Positive, Proactive, Productive(27:50) Brand basics: clear positioning → clear logo → clear expression(30:24) Culture you can “hear”—why energy shows up in the box(33:21) Best advice received: “Do what's good for Freddie.”(35:52) Best advice given: “Pray for a difficult life (and wife)” → growth & character(37:58) Where to learn more & connectTakeaways:Trust is a growth lever: guarantees, clear policies, and reliability convert skeptics.Hire for the 4 P's; you can't out-perform your lowest standard.Be a great small company—scale comes after excellence.Position → brand → logo → apparel: get the story straight, then amplify.CTA: Start your first embroidered shirt for $4.95 and test the experience: www.queensboro.com Key Questions(01:07) All right, so how did you get to where you are today?(01:52) You stayed focused?(02:28) Who is your ideal It's a small, probably company. Do you sell more B2B or B2C?(04:09) Do you have a minimum quantity that I need to order?(07:13) You have been around for a while. You've been through lots of crazy things with the economy. What things did you learn? What tips do you have for it?(11:32) When you were growing, was it hard to remove yourself from certain positions so that you weren't for bottleneck?(15:58) Are there any other big goals that you're looking to achieve in the next couple of years?(22:57) How did you get your company's name?(26:39) What are some of your thoughts about helping others build their brand?(30:57) What did you do to help you get through hard times or times that were rough?(33:12) What's the best advice you've ever received?(35:49) What's the best advice you've ever given?(37:53) Where can we go to learn more about you and what you do? Fred Meyerswww.queensboro.comhttps://www.facebook.com/queensboro/https://www.instagram.com/queensborousa/?hl=enVirginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.com

“It's all about human to human.” -Sivan Caspi Herner   Brigham Dickinson is the founder of Power Selling Pros, a company dedicated to transforming customer service teams into highly effective, persuasive, and revenue-generating forces. His journey began a decade ago when he realized that even high-quality leads could be lost due to poor call handling—an insight that inspired him to coach CSRs directly. Drawing on hands-on experience in both advertising and phone-based customer service, Brigham developed a training system that helps teams book more calls and wow more customers across industries from HVAC and plumbing to automotive and marketing services. Over the past ten years, he has scaled Power Selling Pros to help businesses worldwide optimize their call handling, uncovering hidden revenue and boosting customer satisfaction. In this episode, Brigham shares his lessons on turning ordinary interactions into measurable growth and why empowering CSRs is key to long-term business success. Website:https://powersellingpros.com/  LinkedIn: https://www.linkedin.com/in/brigham-dickinson/ YouTube: https://youtube.com/@powersellingpros?feature=shared Instagram: https://www.instagram.com/power.sellingpros/ Facebook: https://www.facebook.com/BrighamDickinsonPSP?mibextid=LQQJ4d   Sivan Caspi is a strategic marketing leader with over 15 years of experience from global B2B tech and B2C FMCG companies. She began her career building and growing leading consumer brands at companies like Kimberly-Clark and Tempo, before moving into the tech space, where she brings a unique blend of brand expertise and performance marketing know-how. As VP Marketing at CoolAutomation, Sivan leads global marketing strategy, brand positioning, and go-to-market execution. She has a proven track record in launching brands and products, scaling demand generation, and driving growth across international markets. Sivan believes that smart marketing happens where strategy meets execution, technology meets creativity, and data meets people. Because in the end, it's not B2B or B2C - it's human to human. Website: https://coolautomation.com LinkedIn: https://www.linkedin.com/in/sivancaspi/?originalSubdomain=il Instagram: https://www.linkedin.com/in/sivancaspi/   In this episode, we dive into the power of customer experience and smart marketing, exploring how businesses can unlock hidden revenue, scale globally, and connect with people on a human level.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

That Solo Life, Episode 316: Gen Alpha's Surprising Influence on Your PR Strategy Episode Summary In this episode, hosts Karen Swim and Michelle Kane dive into a fascinating study about Generation Alpha—today's kids and teens aged 0-15. You might think your target audience is the adults with the wallets, but this new generation is wielding surprising economic power, influencing major family purchases from cars to technology. Karen and Michelle explore what this shift means for PR and communications professionals. They discuss how to adapt your messaging to acknowledge this younger, content-savvy audience without alienating the primary buyers. The conversation underscores the importance of crafting authentic, high-quality, and personal content that resonates with Gen Alpha's values, treating them as influencers rather than just children. Tune in to learn how to future-proof your PR strategy by understanding the decisive role this generation plays in today's purchasing decisions. Episode Highlights [00:56] Introduction to the PR News Online study on Generation Alpha's economic influence. [01:49] Discussion on how Gen Alpha is shaping B2C and even B2B purchasing decisions in areas like technology and vacations. [03:01] The challenge for communicators: How to craft messaging that appeals to Gen Alpha's interests without directly targeting them. [04:26] The fine line between being inclusive of younger audiences and creating "kid branding" that can quickly become a turn-off. [05:06] Why Gen Alpha prioritizes authentic, quality content over sheer fame, and what this means for brands and creators. [06:42] The importance of personalizing communications to feel like a "For You Page" (FYP) to connect with modern audiences. [08:11] How to balance your messaging to acknowledge the multiple influencers in a family's purchasing cycle, including kids who introduce parents to new brands. [09:43] The long-term benefit of building brand relationships with consumers from a much earlier age. [10:43] A look at the future: How Gen Alpha's focus on critical thinking and facts could reshape the communication landscape. Related Episodes & Additional Information USC Annenberg and ACC Study. Gen Alpha: Mini, Mighty, and Market Ready Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, founder of Words For Hire and President of Solo PR, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and advice for solo PR pros navigating today's dynamic professional landscape.   Loved this episode? Don't keep it to yourself! Share it with a fellow PR pro and be sure to subscribe on your favorite podcast platform so you never miss an insight. We'd also love it if you could leave us a review; even a sentence or two will make a difference!

Yael Shemer was a community builder before she cofounded TULU. In this episode, she shares how she built her real estate tech startup from three buildings to over 400 globally in seven years. She discusses pivoting from B2C to B2B and managing the chaos of rapid scaling. You will also learn about her unconventional journey from environmental activist and waitress to tech founder, learning to leverage her authenticity and community organizing skills as strengths rather than viewing them as limitations.

In this episode of Builders Wanted, we're joined by Kevin Stang, Chief of Staff to the President of the US Professional Products Division at L'Oréal. Kevin shares his unique perspective on aligning purpose with performance, leading high-powered teams, and fostering innovation in the beauty industry. He highlights the importance of investing in talent, the role of 360 marketers, and the real-world insights and adaptability required to stay ahead of trends.-------------------Key Takeaways:Building strong customer engagement requires a 360-degree approach: balancing B2B and B2C strategies, investing in talent, and fostering cross-functional collaboration.Data should be paired with direct insights from salons and stylists to drive innovation and effective marketing.Speed and adaptability are crucial to keep up with cultural trends, but maintaining authenticity is key to lasting success.------------------- “ What would happen if you had an individual send you a video, you get approval by mid-morning and you're in the content center by the afternoon shooting the content, and it's up within 48 hours? That is the type of speed and change that we've really made internally to help take that story that that storyteller is creating and try to remove all of those operation or hierarchical barriers that exist in very modern or traditional groupings and try to put that at the forefront to allow fast speed and reaction.” – Kevin Stang-------------------Episode Timestamps:‍*(02:12) - The importance of people and talent development at L'Oreal‍*(08:47) - Turning data into actionable insights through field immersion‍*(14:25) - How TikTok and YouTube are transforming stylist training and brand engagement‍*(17:17) - The “storyteller” role in keeping up with trends and authentic content creation‍*(22:43) - Empowering stylists authentically without over-prescription‍*(35:01) - Quick hits ‍-------------------‍Links:Connect with Kevin on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios‍-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Going Long Podcast Episode 564:The Metropolitan Man Who's Hyper-Connecting the English Speaking World in Spain - Victor Horcasitas   Today Billy welcomes Victor Horcasitas to the guest seat - a dynamic, serial entrepreneur, angel investor, and community builder based in Barcelona. Known as the "ExpatWhisperer," Victor is the publisher and CEO of Barcelona Metropolitan, the leading English-language lifestyle magazine covering international topics relevant to expats in Spain. The publication also offers strategic B2B and B2C marketing and advertising services tailored to Spain's English-speaking audience. And today he shares with you his story, along with some platinum advice!    ( To see the Video Version of today's conversation just CLICK HERE. )   In today's episode of The Going Long Podcast, you'll learn the following:   [00:24 - 03:00] Billy welcomes and introduces today's special guest, Victor Horcasitas. [03:00 - 09:52] Billy asks Victor to explain more about who he is in his own words. [09:52 - 19:22] Victor shares what it was that inspired him to move on from his successful corporate role to beat his own path, and tells the story of that journey. [19:22 - 30:28] Victor shares the interactions and opinions key members of his family, close friends and colleagues had about these grand strides and changes he was making on his entrepreneurial journey. [30:28 - 37:45] Billy asks Victor to explain to us exactly what he is doing today to serve others with his businesses and projects in his base of Barcelona. [37:45 -40:52] Victor shares advice for those of you who may be considering (but are unsure about) taking the plunge to follow a similar path as he did [40:52 - 43:54] Victor tells us the message he would like to hear from himself three years from now. [43:54 - 43:54] Billy sums up all of the things we've learned from Victor today, and asks him to tell us the best ways to get in contact with him. [43:20 - 37:38] Billy wraps up the show.   How best to get in touch with Victor Horcasitas: Website: https://www.barcelona-metropolitan.com/  LinkedIn: https://es.linkedin.com/in/victor-horcasitas    If you're a corporate executive who wants to make your role optional, then grab your FREE ebook with Billy's proven 3 step process at:  www.makeitoptional.com What you can expect to get out of this ebook: Learn how to achieve corporate optionality Gain true control over your career Turn corporate skills into personal assets With 26 years of experience in corporate sales leadership, achieved optionality through multiple income streams, Billy has helped dozens of executives build their paths to take control of their time. This free ebook gives you everything you need to identify, plan, and take control of your career while building financial optionality, leveraging your skills, and start living your IDEAL day - today! Go to: www.makeitoptional.com Click the above link or just copy and paste the following directly into your browser to sign up and get your free ebook: https://www.makeitoptional.com/?utm_source=podcast&utm_medium=social&utm_campaign=p2olm  To see the Video Version of today's conversation just CLICK HERE.   How to leave a review for The Going Long Podcast: https://youtu.be/qfRqLVcf8UI     Be sure to connect with Billy!  He's made it easy for you to do…Just go to any of these sites:   Website: www.billykeels.com Youtube: billykeels Facebook: Billy Keels Fan Page Instagram: @billykeels Twitter: @billykeels LinkedIn: Billy Keels

Nesrine Changuel helped build Spotify, Google Chrome, and Google Meet. Her work has helped her discover the importance of emotional connection in building successful products. At Google, she served as a dedicated “delight PM,” a role specifically focused on making products more delightful. She recently published Product Delight, a book that provides a practical framework for creating products that serve both functional and emotional needs. Based in Paris, she now coaches founders and CPOs on implementing delight strategies in their organizations.What you'll learn:1. Why delight is a business strategy, not just “sprinkling confetti” on top of functionality2. How to identify emotional motivators that drive product retention3. The 50-40-10 rule for balancing delight in your roadmap4. The 4-step delight model5. The origin story of Spotify's Discover Weekly6. Why B2B products need delight just as much as B2C products7. How to get buy-in from skeptical leaders who think delight is a luxury—Brought to you by:DX—The developer intelligence platform designed by leading researchers: https://getdx.com/lennyJira Product Discovery—Confidence to build the right thing: https://atlassian.com/lennyLucidLink—Real-time cloud storage for teams: https://www.lucidlink.com/lenny—Transcript: https://www.lennysnewsletter.com/p/a-4-step-framework-for-building-delightful-products—My biggest takeaways (for paid newsletter subscribers): https://www.lennysnewsletter.com/i/174199489/my-biggest-takeaways-from-this-conversation—Where to find Nesrine Changuel:• LinkedIn: https://www.linkedin.com/in/nesrinechanguel/• Newsletter: https://nesrinechanguel.substack.com/• Website: https://nesrine-changuel.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Nesrine and product delight(04:56) Why delight matters(09:17) What makes a feature “delightful”(12:29) The three pillars of delight(13:03) Pillar 1: Removing friction (Uber refund example)(15:07) Pillar 2: Anticipating needs (Revolut eSIM example)(17:21) Pillar 3: Exceeding expectations (Edge coupon example)(18:35) The “confetti effect” and when it actually works(22:02) B2B vs. B2C: Why all products need emotional connection(29:52) The Delight Model: A 4-step framework(30:57) Step 1: Identifying user motivators (functional and emotional)(33:55) Step 2: Converting motivators into product opportunities(34:46) Step 3: Identifying solutions with the delight grid(36:46) Step 4: Validating ideas with the delight checklist(40:22) The Delight Model summarized(42:18) The importance of familiarity (Spotify Discover Weekly story)(45:21) Real examples: Chrome's tab management solution(51:32) Google Meet's solution for “Zoom fatigue”(55:02) Getting buy-in from skeptical leaders(59:39) Prioritizing delight: The 50-40-10 rule(1:02:41) Creating a culture of delight in your organization(1:06:45) The habituation effect(1:08:15) When delight goes wrong: Apple reactions example(1:10:21) How delight motivates product teams(1:12:24) Lightning round and final thoughts—Referenced:• Spotify: https://open.spotify.com/• Linear: https://linear.app/• How Linear builds product: https://www.lennysnewsletter.com/p/how-linear-builds-product• Jira: https://www.atlassian.com/software/jira• Asana: https://asana.com/• Monday: https://monday.com/• The Product Delight Model: https://nesrinechanguel.substack.com/p/the-product-delight-model• Revolut: https://www.revolut.com/• How Revolut trains world-class product managers: The “local CEO” model, raw intellect over experience, and a cultural obsession with building wow products | Dmitry Zlokazov (Head of Product): https://www.lennysnewsletter.com/p/how-revolut-trains-world-class-product-managers• Microsoft Cashback: https://www.microsoft.com/en-us/edge/features/shopping-cashback• Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed | Rahul Vohra (CEO): https://www.lennysnewsletter.com/p/superhumans-secret-to-success-rahul-vohra• Brian Chesky's secret mentor who died 9 times, started the Burning Man board, and built the world's first midlife wisdom school | Chip Conley (founder of MEA): https://www.lennysnewsletter.com/p/chip-conley• Workday: https://www.workday.com/• SAP: https://www.sap.com/• ServiceNow: https://www.servicenow.com/• Salesforce: https://www.salesforce.com/• GitHub: https://github.com/• Atlassian: https://www.atlassian.com/• Snowflake: https://www.snowflake.com/• Data Superheroes: https://www.snowflake.com/en/data-superheroes/• Google Meet: https://meet.google.com/• Andy Nesling on LinkedIn: https://www.linkedin.com/in/andynesling/• Matic: https://maticrobots.com/• Diego Sanchez's (Senior Product Manager at Buffer) post on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7365014292091346945/• Miro: https://miro.com/• Arc browser: https://arc.net/• Competing with giants: An inside look at how The Browser Company builds product | Josh Miller (CEO): https://www.lennysnewsletter.com/p/competing-with-giants-an-inside-look• Migros Supermarket: https://www.migros.ch/• The rise of Cursor: The $300M ARR AI tool that engineers can't stop using | Michael Truell (co-founder and CEO): https://www.lennysnewsletter.com/p/the-rise-of-cursor-michael-truell• Building Lovable: $10M ARR in 60 days with 15 people | Anton Osika (CEO and co-founder): https://www.lennysnewsletter.com/p/building-lovable-anton-osika• Linear's secret to building beloved B2B products | Nan Yu (Head of Product): https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu• Suno: https://suno.com• Snapchat: https://www.snapchat.com/• Use Reactions, Presenter Overlay, and other effects when videoconferencing on Mac: https://support.apple.com/en-us/105117• Dr. Lipp: https://drlipp.com/• How to be the best coach to product people | Petra Wille (Strong Product People): https://www.lennysnewsletter.com/p/how-to-be-the-best-coach-to-product• The Great American Baking Show: https://www.imdb.com/title/tt21822674/• Le Meilleur Pâtissier: https://en.wikipedia.org/wiki/Le_Meilleur_P%C3%A2tissier• The Upside on Amazon Prime: https://www.amazon.com/gp/video/detail/amzn1.dv.gti.3cb8500f-31af-9f4f-5dec-701e086d58e8• The Intouchables: https://www.imdb.com/title/tt1675434/• Yoyo stroller: https://www.stokke.com/USA/en-us/category/strollers/yoyo-strollers• UppaBaby strollers: https://uppababy.com/strollers/—Recommended books:• Product Delight: How to Make Your Product Stand Out with Emotional Connection: https://www.amazon.com/Product-Delight-Stand-Emotional-Connection-ebook/dp/B0FGZ93D9Y/• Factfulness: Ten Reasons We're Wrong About the World—and Why Things Are Better Than You Think: https://www.amazon.com/Factfulness-Reasons-World-Things-Better/dp/1250107814• STRONG Product Communities: The Essential Guide to Product Communities of Practice: https://www.amazon.com/STRONG-Product-Communities-Essential-Practice/dp/3982235189/r—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed. To hear more, visit www.lennysnewsletter.com