Podcasts about Small business

Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses?

Wanna start a side hustle but need an idea? Check out our Side Hustle Ideas Database: https://clickhubspot.com/thds According to many, acquiring established businesses beats starting from scratch, especially as boomer owners look to retire. While you can buy everything from ghost towns to baseball teams, experts say the boring businesses usually work best—like companies that clean other machines or maintain indoor plants—because solid cash flow and established customer bases matter more than flashy concepts. Plus: LimeWire buys Fyre Fest and a Ben & Jerry's co-founder is quitting. Join our hosts Jon Weigell and Juliet Bennett as they take you through our most interesting stories of the day. Follow us on social media: TikTok: https://www.tiktok.com/@thehustle.co Instagram: https://www.instagram.com/thehustledaily/ Thank You For Listening to The Hustle Daily Show. Don't forget to hit subscribe or follow us on your favorite podcast player, so you never miss an episode! If you want this news delivered to your inbox, join millions of others and sign up for The Hustle Daily newsletter, here: https://thehustle.co/email/  If you are a fan of the show be sure to leave us a 5-Star Review, and share your favorite episodes with your friends, clients, and colleagues.

In this episode of the *Wealthy Woman Lawyer® Podcast*, host Davina Frederick pulls back the curtain on a topic that's quietly draining time, energy, and profits from too many women law firm owners: playing small.If you've ever found yourself stuck in survival mode, second-guessing your decisions, or shrinking your goals to fit your current reality, this episode will challenge your mindset and call you into something greater.Discover how playing small shows up in law firm ownership—and the powerful shifts that can help you reclaim your vision, your time, and your income. Davina's message in this episode is bold, eye-opening, and designed to light a fire under every woman law firm owner who knows she was meant for more.Go here to listen:LINKS TO LOVE:Want to leave us a review on Apple Podcasts? We'd love it! Here's the link.Ready to scale your law firm to six or seven figures in 2025? Click here to apply and book a call with me.

Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses?

40% of small businesses never reopen after a natural disaster, and 90% of them fail within two years because of the lack of a proper resilience plan. Improve your chances of succeeding by fully embracing climate resilience. Corinna Bellizzi sits down with Joyce Coffee, founder and president of Climate Resilience Consulting, who guides the backbone of our economy in preparing for climate disruption. She highlights the importance of setting up physical and data security, as well as the right evacuation plans, to save not only your business but also the lives of everyone in your team. Joyce also warns about solely depending on insurance policies for resilience planning and highlights the importance of community support in surviving climate disasters.About Guest:Joyce Coffee is the founder and president of Climate Resilience Consulting, where she has guided hundreds of public, private, and nonprofit clients in preparing for climate risks. A nationally recognized resilience expert with over three decades of experience, she has shaped federal policy, advised major cities and agencies, and keynoted climate and adaptation events around the world. Joyce brings deep experience and optimism to the challenge of protecting the people, property, and purpose of small businesses. She is the co-author of the forthcoming book, The Resilience Advantage: A Small Business Guide to Preparing for Floods, Heatwaves, Wildfires, and Other Climate Disasters (September 2025).Guest LinkedIn: https://www.linkedin.com/in/joycecoffee/Guest Website: https://www.climateresilienceconsulting.com/Show Notes: Raw audio | FV02:16 - Joyce Coffee Of Climate Resilience Consulting [02:17]04:37 - Preparing The Right Resilience Plan [04:33]09:37 - How To Prepare For Natural Disasters [09:27]18:04 - Doing An Internal Cost-Benefit Analysis [17:50]21:56 - Why Relying On Federal Resources And Insurance Is A Bad Idea [21:10]28:07 - Addressing The Rising Cost Of Energy [27:50]32:59 - Prepare For Risks By Starting With Smaller Costs [32:42]38:01 - The Right Way To Handle Insurance Contracts [37:31]46:01 - Using Generative AI With Utmost Care [45:26]50:40 - Answering Rapid-Fire Questions [50:04]57:25 - Episode Wrap-Up And Closing Words [56:19]BUILD A GREENER FUTURE with CARE MORE BE BETTER

What happens when you stop trying to serve everyone and commit to a few high-level clients?Radhika Sundar shares how choosing agencies and working with a small, premium roster sharpened her focus and increased confidence.She explains transparent tiered pricing, catching scope creep early, and giving upgrade/downgrade paths.If you want a calmer, profitable firm by serving fewer, better clients, this episode maps it.…Link to full shownotes: https://www.businessstrategyforcpas.com/364…If you feel trapped by your own accounting firm, I can help you stop the chaos and end the long hours without losing revenue or hiring. Join 3000+ other CPAs who get my single-tip daily emails..Subscribe here: geraldinecarter.com/subscribe.Readers say they love it because they're short and on point.…Want client interviews?310 From Exhausted to Having Her Life Back: Wendy Norman, CPA304 From 55 Down to 15 Hours; Same Take-Home Pay with Melissa Downs, EA293 What it Takes to Work 15 Hours per Week with Erica Goode, CPAComplete list:geraldinecarter.com/client-interview-episodes…FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue. THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing RevenuePEAK FREEDOM COMMUNITY – $197/mogeraldinecarter.com/peak-freedomFor solo and small accounting firm owners who want to rise above the insanity of hustle-cultureDOWN TO 40 HOURS ACCELERATOR – $995/mogeraldinecarter.com/40For the overworked CPA at multiple six figures of revenue who is ready to stop working weekends, wants to implement overdue changes, and doesn't want to do it alone. You'll make progress faster and with more confidence. …Connect with Radhika:https://www.sundaraccounting.com/https://www.linkedin.com/in/radhika-sundar-a854b819/

In this episode, Brandon Neely sits down with David C. Barnett, a small business transaction expert, consultant, and author of The Business Fortress. With decades of experience helping entrepreneurs buy, sell, finance, and strengthen their companies, David brings a wealth of wisdom about what makes a business resilient versus fragile. The conversation follows David's journey from his early business curiosity and career with the Yellow Pages to navigating the 2008–09 financial crisis, and eventually building a practice that helps business owners worldwide. Along the way, Brandon and David dig into the big ideas from The Business Fortress and what every entrepreneur needs to know if they want their company to last. Together, they explore: Why profits alone don't guarantee success, and how the cash conversion cycle can make or break a business. The difference between owning a business and owning a job, and how systems create freedom. The myth of “passive income” in small business ownership (and what to aim for instead). The risks of overleveraging, mixing personal and business finances, or overpaying for a company. Practical tools for building resilience, including high cash value life insurance and a strong balance sheet. How to set clear criteria for when your business is an asset and when it's time to pivot. This isn't just theory. It's a real-world conversation about the challenges, risks, and rewards of entrepreneurship and how to build a business that can withstand storms while still serving your life, not consuming it.

“I have a friend who used to call it putting the cookies on a lower shelf. And you want to say to the audience things that they can absolutely understand and they can take action on and that are not confusing.”What really sets the best speakers apart? This week on The Speaker Lab, host Grant Baldwin chats with Donald Miller, author, entrepreneur, and creator of the StoryBrand framework, about how to become the kind of speaker event planners and audiences remember.Donald's golden rule? If you confuse, you lose. Rather than trying to sound smart or fancy, focus on making your message unmistakably clear. Simple, repeatable soundbites are the key to winning hearts and growing your impact. And instead of trying to be everything to everyone, Donald urges speakers to solve a specific problem. Dialing in on your area of expertise makes you the go-to choice and helps book more gigs, not fewer.In regard to feelings of imposter syndrome, speakers don't need to know everything, just more than their audience. Donald reminds speakers that they're not the hero, they're the guide, and if they can help their audience win, they'll stand out for all the right reasons. Packed with wisdom you can put into action today, this episode is essential listening for anyone who wants to master both the art and business of getting booked—and remembered—as a speaker. Don't miss it!You'll learn:Following proven communication principles over improvisationHow the StoryBrand framework clarifies and structures messagingDefining your niche as a speakerEstablishing authority by knowing your subjectPositioning your audience as the heroPrioritizing clarity over cleverness in communicationUsing both speaking and writing to refine your contentAnd much, much more!“The more niched down you get, the more likely you are to be on stages.”Episode ResourcesDonald's Website2 Day Booked and Paid BootcampGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Connect with Joe:Instagram: @thejoemoffettWant To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses?

Wesley and Steven share hilarious stories about lost kittens, frivolous lawsuits, and debate controversial Southern food combinations in this lively, unfiltered conversation about business ownership and regional traditions.Don't forget to join our online community at WhosDrivingPodcast.com Join the conversation by calling their hotline at 864-982-5029 with your own stories or topic suggestions, and experience the authentic charm of two best friends who truly never know who's driving or where they're headed.Look For The Water Bottle! Tap Here For Hidrate Spark water bottle.Visit www.WesleyTurnerLiving.com to find so much more about all the things we do! Follow Steven on Instagram at @Keepinupwithsteven and follow Wesley on Instagram at @WesleyTurnerLiving.  Shop our online store at TheNestedFig.Com  Find The Nested Fig on Instagram at @TheNestedFig We mentioned The Nested Fig App in this episode. You can Tap Here to get our app and join our live sales 

Tique Chandler shares strategies that kept her honey business growing during maternity leave—from email automation to strategic delegation. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Get actionable strategies for your business delivered weekly to your inbox. Subscribe to The FoundHer Files. No fluff. No gatekeeping. Just what works...because we're better together. SUBSCRIBE HEREFrom Starbucks tables to Taylor Swift's spotlight to Nordstrom shelves, Melinda Maria Spigel has built a jewelry empire on vision, grit, and fearless self-advocacy. Joining Lindsay Pinchuk in this episode, Melinda shares how she turned handmade pieces into a multimillion-dollar brand by trusting her instincts, funding growth in unconventional ways, and pushing past rejection until doors opened. Melinda reflects on the viral moment Taylor Swift wore her “Julian Loves Diamonds” necklace during the Eras Tour, why persistence mattered more than luck when Nordstrom finally took a chance on her, and how a relentless belief in her product carried her through every stage of growth. Her story leaves entrepreneurs with three powerful reminders: keep betting on yourself even when no one else does, treat rejection as a doorway instead of a wall, and understand your numbers as deeply as you understand your craft.Episode Breakdown:00:00 Believing in Yourself and Your Business05:07 Early Passion for Jewelry08:07 Selling Jewelry at Starbucks10:09 Winning Game Shows for Seed Money16:37 Self-Advocating and Building Connections27:08 Persistence Pays Off with Nordstrom39:32 Melinda's Actionable Advice for EntrepreneursConnect with Melinda Maria Spigel:Follow Melinda Maria on InstagramRegister for our FREE Sweep Workshop: The No Fluff Marketing Framework for Small Business Owners. Get on the waitlist for Marketing Made Simple for Small Business. Check out today's female founded brandsJessica's Natural Granola PvolveTaja CollectionEVEREVE Camp Jacket Parke Official Follow Dear FoundHer on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

In this episode, I'm sharing my journey of building a successful online business while raising my (now SIX) children! I'm disclosing the effective strategies that have allowed me to thrive as both a mother and an entrepreneur.Let's dive into my business model, struggles, lessons learned, and how I have managed transitions along the way. I'll also tell you the tech and tools that have supported our business and allowed us to grow.Balancing work with family life requires setting firm boundaries and delegating tasks to others effectively. There is also a lot of value in proving a concept before scaling it up and in avoiding other (potentially costly) missteps, like a few I'll share with you here!I want to provide you the key practical insights you need for launching and growing your own online business while putting family first.Tune in to hear:Effective strategies for building a sustainable online businessEssential steps for attracting and retaining customersTips for managing work-life balance as a parent and entrepreneurKey mistakes to avoid on your entrepreneurial journeyIf you're eager to grow your online business without compromising family time, this episode is a must-listen!Chapters:0:00: Introduction to My Journey1:56: Understanding My Business Model8:29: My First Customers12:23: Scaling My Business18:38: Tools and Software I Use26:42: Balancing Business and Motherhood30:34: Mistakes to Avoid34:35: Closing Thoughts and Next StepsWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

From the original Packout boxes to the brand-new Packout Rack system, Milwaukee has turned storage into a full ecosystem. In this Pipeline sit-down, Eric and Andy talk with Matt Vargo, manager of the Packout division, about how tradespeople influence design, where the system is heading, and how these racks change the way tools live on and off the jobsite.Send us a textSend us your feedback or topic ideas over on our social channels!Eric Aune @mechanicalhub Andy Mickelson @mick_plumbNewsletter sign up: https://bit.ly/MH_email

Is your Instagram profile really working for you—or is it just…there?This week, I'm breaking down the five Instagram fixes every brick-and-mortar business owner needs to boost visibility, attract local clients, and actually get results from social media.You'll learn:✅ The who, what, where, and how of a powerful bio ✅ The SEO trick most business owners skip in their Instagram profiles ✅ Why niching your services isn't limiting—it's magnetic ✅ How to make it brain-dead simple for people to work with you ✅ Why hashtags are a mustIf you've been posting but not seeing results, this episode will show you how to optimize what you already have—without creating more work. Meet me live at the Women's Business Bridge River Cruise (Sept 24).Your GO-TO LINK for all things Brick and Mortar Visibility-: Level UP : Your Business, Your Life, Google Business Profile Workshop, Visibility Workshop, Hire Melissa, Newsletter, & Referral Partners.Love today's podcast?

6 Rules for Paying Your Kids and Beating the IRS

Traci Austin, founder of Elevated Talent Consulting, joins us this week to dive into the topic of mindset and employee engagement. She and Dave explore how workplace culture is shaped from the top down, beginning with leadership. Traci also offers valuable tips on boosting engagement and building a stronger, more connected culture. You'll walk away with fresh ideas to energize your team and lead with intention.

This week on the Sunlight Tax podcast, I break down the biggest misconceptions about professional accounting services and explain why relying on tax preparation alone doesn't give small business owners or creative entrepreneurs the full value they need. I talk about the importance of proactive tax planning, bookkeeping, and year-round financial strategy, and why high-quality accounting services can feel expensive but are worth the investment. That's exactly why I created Money Bootcamp, a comprehensive course package and bookkeeping setup training for freelancers, sole proprietors, and solopreneurs. It helps get you set up right for taxes, tracking the right things, and growing a giant pile of money without wasting your time.   Also mentioned in this episode: 01:00 Understanding the Value of Professional Accounting 02:19 Common Misconceptions About Accountants 03:43 What You Don't Get with Tax Preparation 06:55 The Costs of Quality Accounting Services 11:40 The Need for Accessible Financial Education 13:49 Money Bootcamp   If you enjoyed this episode, please rate, review and share it! Every review makes a difference by telling Apple or Spotify to show the Sunlight Tax podcast to new audiences.   Links: Join my free class on 9/17: Make Taxes Easier and Stash an Extra $152k in Your Savings Link to pre-order my book, Taxes for Humans: Simplify Your Taxes and Change the World When You're Self-Employed. Link to pre-order my workbook, Taxes for Humans: The Workbook Get your free visual guide to tax deductions Check out my program, Money Bootcamp

If running your business feels like juggling flaming swords while riding a unicycle, workflow automation might be the fire extinguisher you need. I’m breaking down small business workflow automation in plain English, so you can cut the busywork, keep clients happy, and focus on growth. This isn’t about replacing people with robots. It’s about making your business work smarter so you can lead with calm instead of chaos. Even if you’re a solo entrepreneur or have a small team, automation can give you back hours every week and protect your mental bandwidth. What You’ll Learn in This Episode The true cost of not automating (hint: it’s more than just wasted time) The difference between automation vs. delegation and why you need both A 3-level framework for automation that keeps things simple and scalable How to use the Rinse and Repeat Rule to spot tasks you should automate first The tech audit approach to avoid overwhelm and tool overload Common myths and mistakes about automation (and how to avoid them) How to calculate the ROI of automation so you know it’s worth the effort Eight quick wins you can automate this week to save hours instantly Why This Matters Too many business owners are building bigger hamster wheels for themselves. Without automation, every repetitive task drains your time, slows response times, and adds stress. With the right systems in place, you can free up energy for strategy, growth, and the meaningful work only you can do. Resources & Links Book a Focus and Freedom Call to map out what to automate first. Free resource: CEO Power Hour Playbook Final Takeaway Start small, start simple, and build layer by layer. Small business workflow automation isn’t about doing more, it’s about doing less of the wrong things so you have more capacity for the right things.   Enjoyed this episode? Please share it with someone who would benefit. Also, don’t forget to rate and leave a review.  Your feedback not only means the world to me, but it also helps us reach more entrepreneurs like yourself who are ready to amplify their businesses. Questions? Comments? Want to share how this podcast has helped you? Let’s continue the conversation: Email: donna@ceoamplify.ca Facebook: https://www.facebook.com/donna.dube.96 LinkedIn: https://www.linkedin.com/in/donna-dube/ Subscribe to my email newsletter: https://ceoamplify.ca/#kedit_nbhts40zi

This episode of How to Grow My Small Business with host Lindsay Fletcher is all about using automation and AI.  Guest Brittni Schroeder is a Business Coach and Marketing Strategist. She helps entrepreneurs automate, build sales funnels, and scale their business. Brittni worked as a High School Senior Photographer for over 10 years. She also owned and operated Mozi Magazine up until 2017. Her work has been featured in The Wall Street Journal, Good Morning America and several publications. She has worked in the non-profit sector for over 15 years and recently founded her own non-profit called The Compassion Club. She currently lives in Lehi, Utah. She shares tips and tricks on how to incorporate automation into your small business so that you are nurturing your existing clients and future clients so that you can do other important things in your business.  Brittni also shares her favorite AI tools for small business owners to check out.    Connect with Brittni at https://brittnischroeder.com www.instagram.com/brittni.schroeder  www.facebook.com/groups/redefineyourbiz  www.linkedin.com/in/brittnischroeder  www.pinterest.com/brittnijo 

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In case you missed the announcement on Instagram, I made a huge decision recently about closing a chapter of my life that has meant so much to me. Today's episode is all about what I've learned over the last two years in building a brand and a business, and what this looks like moving forward.

In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Sofia Rozhko, founder of The Body School, shares her 10-year journey of growing from a solo nutritionist to building a global wellness business serving over 10,000 clients across 32 markets. She credits her success to a values-driven team, a strong focus on product quality, and fostering community support. By pivoting online before COVID, Sofia positioned her business for explosive growth during the pandemic. Her story highlights resilience, innovation, and the importance of staying true to one's values. This episode is packed with lessons on building sustainable success in the wellness industry. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Sofia Rozhko the hardest thing in growing a small business is being consistent every single day, even when you don't see immediate results. She emphasized focusing on the next step rather than getting overwhelmed by looking too far ahead. What's your favorite business book that has helped you the most? Sofia Rozhko shared that her favorite business book which has helped her the most is “Rework” by the founders of 37signals (Basecamp), as it changed her perspective and showed her that running a small, flexible business can be just as successful as scaling big. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Sofia Rozhko shared that she mostly listens to podcasts about nutrition and science, and one of her favorites is the Huberman Lab Podcast. She admires not only the scientific insights but also how Andrew Huberman has built his podcast into a strong business, which she sees as an inspiring entrepreneurial model. What tool or resource would you recommend to grow a small business? Sofia Rozhko shared that she would recommend using any tool that helps organize tasks and bring clarity, whether it's a simple calendar, notes app, or a task management system, because without structure, running a business can quickly feel chaotic. What advice would you give yourself on day one of starting out in business? Sofia Rozhko shared that the advice she would give herself on day one of starting out in business is to not be afraid of being judged by others, especially by close family and friends. She explained that people may doubt or criticize not because they're bad, but because they fear change in the relationship when you grow. Her lesson is: don't listen to those without expertise in your field, even if you love them as people. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Consistency in small steps matters more than chasing big leaps – Sofia Rozhko Hire people who align with your values, not just their skills – Sofia Rozhko Don't let the fear of being judged stop you from building your dream – Sofia Rozhko      

What if the biggest risk isn't falling, but staying invisible? After a near-accident on his motorcycle, Gonzalo Zamora, the co-founder of Riderbag, realized his black backpack was blocking out his reflective gear and decided to invent the solution himself. With his longtime friend and co-founder Carlos Colarte, Gonzalo turned a pencil sketch into a global product, navigating missteps, cash-flow challenges, and the risk of standing out in a crowded market. In this special bilingual episode of This is Small Business, host Andrea Marquez blends Spanish and English in honor of Hispanic Heritage Month as she dives into Gonzalo and Carlos's journey. From the crash that started it all, to the friendship that became a business, to the lessons learned about visibility both on the road and in entrepreneurship, their story is a reminder that staying hidden can be riskier than stepping into the spotlight.If you'd prefer to listen fully in English, you'll also find an English-only version of this episode in your feed!Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.In this episode, you'll hear: (1:00) How can a single accident inspire a business idea? Gonzalo shares the moment on his motorcycle that pushed him to invent Riderbag.(4:48) Can friendship really be the foundation of a company? Gonzalo and Carlos explain how a chance reunion turned into a lasting partnership.(08:47) How do you create a prototype when you have no design background? Gonzalo reveals the scrappy first steps that turned sketches into samples.(10:36) What details make a product stand out in a crowded market? From glove-friendly zippers to hidden safety features, Riderbag shows why small touches matter.(14:14) What's the costliest marketing mistake small businesses make? Carlos and Gonzalo recount the costly lesson that reshaped how they invest.(17:01) How do you know when it's time to expand internationally? Carlos shares the turning point that convinced them to take Riderbag global.(18:28) What's the best proof that your business is on the right track? For Gonzalo, the numbers told one story but customer reviews told another.(21:50) What does the future of Riderbag look like? Gonzalo and Carlos talk about dreaming beyond backpacks while staying true to their purpose.(23:15) Are entrepreneurs natural risk-takers or risk managers? Carlos embraces risk, while Gonzalo takes a more cautious approach and together they balance both.

This episode is presented in both Spanish and English, with the original voices of the guests.What if the biggest risk isn't falling, but staying invisible? After a near-accident on his motorcycle, Gonzalo Zamora, the co-founder of Riderbag, realized his black backpack was blocking out his reflective gear and decided to invent the solution himself. With his longtime friend and co-founder Carlos Colarte, Gonzalo turned a pencil sketch into a global product, navigating missteps, cash-flow challenges, and the risk of standing out in a crowded market.In this special bilingual episode of This is Small Business, host Andrea Marquez blends Spanish and English in honor of Hispanic Heritage Month as she dives into Gonzalo and Carlos's journey. From the crash that started it all, to the friendship that became a business, to the lessons learned about visibility both on the road and in entrepreneurship, their story is a reminder that staying hidden can be riskier than stepping into the spotlight.If you'd prefer to listen fully in English, you'll also find an English-only version of this episode in your feed!Got a bold leap of your own? Share it with us in an Apple Podcasts review, Spotify comment, or email us at thisissmallbusiness@amazon.com – you might hear it in a future episode.In this episode, you'll hear:(1:00) How can a single accident inspire a business idea? Gonzalo shares the moment on his motorcycle that pushed him to invent Riderbag.(4:48) Can friendship really be the foundation of a company? Gonzalo and Carlos explain how a chance reunion turned into a lasting partnership.(08:47) How do you create a prototype when you have no design background? Gonzalo reveals the scrappy first steps that turned sketches into samples.(10:36) What details make a product stand out in a crowded market? From glove-friendly zippers to hidden safety features, Riderbag shows why small touches matter.(14:14) What's the costliest marketing mistake small businesses make? Carlos and Gonzalo recount the costly lesson that reshaped how they invest.(17:01) How do you know when it's time to expand internationally? Carlos shares the turning point that convinced them to take Riderbag global.(18:28) What's the best proof that your business is on the right track? For Gonzalo, the numbers told one story but customer reviews told another.(21:50) What does the future of Riderbag look like? Gonzalo and Carlos talk about dreaming beyond backpacks while staying true to their purpose.(23:15) Are entrepreneurs natural risk-takers or risk managers? Carlos embraces risk, while Gonzalo takes a more cautious approach and together they balance both.

Send us a textIn this episode of Quilting on the Side, Andi and Tori discuss effective holiday planning strategies for small businesses, particularly in the quilting industry. They explore the pros and cons of participating in Black Friday sales, emphasizing the importance of planning ahead to maximize profits while maintaining a balance between business and personal life. The conversation highlights the significance of community engagement, sustainable marketing practices, and the necessity of preparing for the new year to ensure ongoing success.Chapters00:00 Holiday Planning for Success03:55 Pros and Cons of Black Friday Sales10:27 Strategies for Effective Sales17:22 Creating a Sustainable Sales System23:57 Focusing on Community and Engagement27:22 Planning Ahead for the New YearDon't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Want More Quilting Content?

In this episode, Stacey takes us behind the scenes—not of her business, but of herself. Continuing the visionary leadership series, this conversation dives deep into why your personal brand needs more than polish... it needs authenticity. You’ll learn: ✨ Why showing your real self (not just your CEO self) makes your brand magnetic✨ How years of performance shaped Stacey’s early business mindset—and what changed after 40✨ The difference between “Miss Stacey” and the Stacey behind the scenes✨ How being vulnerable and human creates stronger connections, loyalty, and community From breakfast radio to ballet to burnout, Stacey shares the journey of discovering who she really is behind the business—and how leaning into that truth has been transformational.

“SPINIPULATORS” combine spinning plus manipulating to wreak internal, and external havoc. These truth-distorters vomit false narratives designed to elevate themselves at the expense of other teammates. We can knock them off their perch with facts. Document timelines, conversations, and emails. If you persistently follow these three suggestions, you will eventually defeat most of these crafty narcissists.Support the show

The iPhone changed everything.It's one of the most desirable and innovative products in the world.And only creative, brilliant geniuses – like you – own an iPhone.At least, that's what Apple wants you to think…But have you ever wondered why you're willing to shell out a thousand dollars or more for a phone when there are perfectly good alternatives at half the price?The answer isn't found in processing power or camera specs. It's in psychology.Join me today as we unpack the psychological tactics Apple uses to make the iPhone irresistible – and how you can apply these same approaches to grow your own business.⭐⭐⭐⭐⭐Please take 12 seconds to rate and review the podcast because it helps us find new listeners ⭐⭐⭐⭐⭐COACHING✅ To learn more about working one-on-one with Jen and book your free Connection Call, visit https://www.choicehacking.com/coaching-inviteThis month I have 3 spots available - first come, first serve.FREE RESOURCES✅ Get a free digital copy of my bestselling book for a limited time, Choice Hacking: How to use psychology and behavioral science to create an experience that sings. Get it here: https://www.choicehacking.com/free-book/ ✅ Get FREE weekly marketing psychology insights when you join my newsletter, Choice Hacking Ideas: Join the 10k+ people getting daily insights on how to 2x their marketing effectiveness (so sales and profit 2x, too) using buyer psychology. Join here: https://www.choicehacking.com/read/✅ Connect with host Jennifer Clinehens on LinkedIn, Instagram, YouTube, or TikTok @ChoiceHackingWORK WITH JEN CLINEHENS & CHOICE HACKING✅ Training & Workshops: Get your team up-skilled marketing psychology and behavioral science with a workshop or training session. Choice Hacking has worked with brands like Microsoft, T-Mobile, and McDonalds to help their teams apply behavioral science and marketing psychology.Learn more here, and get in touch using the contact form at the bottom of the page: https://www.choicehacking.com/training/✅ Join the Choice Hacking Pro community: Get a Chief Marketing Copilot (powered by psychology) for your business when you join the Pro community. Get live weekly Workshops, Group Coaching and Office Hours.Learn more here: https://choicehacking.academy/pro/✅ Buy my book in Kindle, paperback, or audiobook form: "Choice Hacking: How to use psychology and behavioral science to create an experience that sings": https://choicehacking.com/PodBook/ ★ Support this podcast ★

Business, Business and Education - Paul Rosenblum

Please Help and Share this URGENT GoFundMe:https://www.gofundme.com/f/save-dans-family-business-new-labels-neededIf you want to hear/see these when they first stream, subscribe to my YouTube and Rumble.https://rumble.com/c/BaalBustershttps://youtube.com/@baalbustersAFTER THIS, I'm not devoting another show to this topic because we're doing exactly what they want. We're giving our energy over to them and we're thinking about it. The wife gave the most extremely awkward and insincere speech like an audition monologue whch we covered in the last video. The elements have changed. I didn't think Kirk was wearing a vest just by looking at him, then I was given a reasonable explanation that he was, so I considered it. Now the same source is saying there was NO body armour! So I should have stuck to my initial impression. I don't want to swim circles or chase tails and tales so after I relay a few more details simply to fix previous assessments made, I'm moving on to our our regular historical focus. Paramount Tactical seems to be deliberately confusing the situation at this point. He apparently ran cover for the staged Butler incident with the infamous Ear of Trump.GiveSendGo Helps the Show: https://givesendgo.com/BaalBusters Support keeps the videos coming.GO TO MY SITE TODAY: https://SemperFryLLC.comand find clickable portals to Dr Monzo and Dr Glidden, and it's the home of the best hot sauce, my book, and Clean Source Creatine-HCL.Subscribe to the NEW dedicated channel for Dr Glidden's Health Solutions Showhttps://rumble.com/c/DrGliddenHealthShow Pods & Exclusives AD-FREE! Just $5/mohttps://patreon.com/c/DisguisetheLimitsBecome a supporter of this podcast: https://www.spreaker.com/podcast/ba-al-busters-broadcast--5100262/support.

Entrepreneur Sasha Millstein shares her journey launching Aunt Ethel's Pot Pies and scaling this frozen comfort food brand from idea to shelves. Show Notes Page: https://www.thehowofbusiness.com/581-sasha-millstein-aunt-ethels-pot-pies/ Sasha Millstein, founder and CEO of Aunt Ethel's Pot Pies, joins Henry Lopez to share her inspiring entrepreneurial journey from concept to scaling a consumer packaged goods (CPG) business. Launched in 2020 during the pandemic, Aunt Ethel's has sold over 75,000 units, secured placement in 100+ Wegmans stores, sold out on QVC in under six minutes, and earned features in The New York Times and How I Built This. In this conversation, Sasha reveals the origin story of Aunt Ethel's, including her family's entrepreneurial influence, the pivotal pop-up that validated the concept, and her innovation of the first-ever two-part pot pie that solves soggy crusts and long cook times. Sasha also discusses the challenges of packaging, co-packers, funding, navigating consultants, and ultimately landing major distribution. “In the first three years, I think I cried every single day. But ultimately what keeps me focused is having that North star - you have to know why you started this company.” – Sasha Millstein Listeners will gain valuable insights into perseverance, the realities of the CPG space, fundraising challenges, and why doing your research and knowing your numbers is non-negotiable for entrepreneurs. Sasha Millstein is the founder and CEO of Aunt Ethel's Pot Pies, a Brooklyn-based frozen food company reinventing comfort food with innovation and hustle. Since launching in 2020, Sasha has scaled the brand into national retail and online channels, earning acclaim for her patented two-part pot pie design. This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Summary In this episode, Shelby and Courtney welcome Kristin, a long-time listener who shares her inspiring journey of pursuing her dream of becoming a dolphin trainer. The conversation explores themes of manifestation, positivity, and the importance of taking risks. Kristin recounts her wedding experiences (destination wedding in Orlando!), her love for Disney, and the challenges she faced in her career transition. The episode emphasizes the power of a positive mindset and the significance of community connections in achieving one's dreams. In this engaging conversation, Kristin shares her inspiring journey to becoming a dolphin trainer at SeaWorld Orlando, detailing the rigorous training process, her passion for animal care, and the importance of pursuing one's dreams. She reflects on the challenges and motivations that drive her, including the support of her husband and the legacy of her mother. The discussion also touches on the significance of life experiences over formal education, memorable Disney moments, and the joy of running a small business. Kristin's story is a testament to the power of following one's passion and the unique experiences that shape our lives. Note: All the opinions and viewpoints Kristin shares are her own. She does not speak for the brand or the company.  Takeaways Kristin's journey began with a childhood dream of being a dolphin trainer. Manifestation plays a crucial role in achieving dreams. Positive mindset can lead to unexpected opportunities. Taking risks can result in significant rewards. Connections made through social media can lead to real-life friendships. Planning and preparation are essential for success. Overcoming challenges requires resilience and determination. The importance of celebrating small victories along the way. Surrounding oneself with positivity can enhance life experiences. Sharing personal stories can inspire others to pursue their dreams.  Animals have distinct personalities and behaviors. Changing careers is possible at any age. The importance of having a strong 'why' behind your actions. Listening and respecting those with more experience is crucial. Husbandry involves voluntary animal care and training. Life experiences can be more valuable than formal education. Chasing dreams keeps life exciting and fulfilling. Memories from childhood trips can shape our perspectives. Running a small business can support your passions.   

SummaryIn this week's episode of Startup Junkies, host Daniel Koonce sits down with Lori Hull, founder and president of Spectrum Independence Living, better known as SpIndL. Lori shares her inspiring journey as a parent of a young adult with autism, the struggles she's faced finding support services, and her determination to create real change in her Arkansas community.SpIndL was founded to help neurodivergent adults, particularly those with autism, bridge the daunting gap, often called the “services cliff,” that follows high school graduation. As Lori explains, many support systems available during school years fade away in adulthood, leaving families feeling isolated and young adults without the tools they need for independent living. SpIndL steps in to provide life skills coaching, job readiness training, social opportunities, and eventually supported housing. Their goal is to help neurodivergent individuals gain confidence, find meaningful work, and live independently.Additionally, Lori highlights the power of community alliances, affordable solutions (including scholarships for coaching classes), and the transformative impact of social events like game nights. The episode offers practical advice for caregivers, educators, and business leaders about fostering inclusivity and dismantling barriers to employment and independence. SpIndL's vision for the next five years includes expanding job support, building alliances, and eventually creating a neurodiversity-supportive community. Tune in today!Show Notes(00:00) Introduction(04:11) A Need for Affordable Transitional Programs in Arkansas(08:17) Guided Networking for Skill Development(10:48) Navigating School and Job Challenges(14:08) Startup Events and Opportunities(20:30) Independence Academy for Neurodivergent Students(23:19) Finding Light in Caregiving Obstacles(26:15) Closing ThoughtsLinksDaniel KoonceStartup JunkieStartup Junkie YouTubeLori HullSpectrum Independence Living (SpIndL)

Marc A. Wolfe is an executive coach, podcast host, and consultant with 25 years of Fortune 500 experience across healthcare, retail, finance, nonprofits, and entertainment. After witnessing talented executives sabotage their own success with self-limiting beliefs, Marc wrote YEAH, BUT… Cut Through the Noise to Live, Learn, and Lead Better to share practical lessons about overcoming those limits. Through his bestselling book and The Yeah, But Podcast, he provides practical strategies in an accessible, non-judgmental way. As a fellow podcast host, Marc appreciates how your show brings together a wide variety of leadership perspectives in a way that inspires listeners. He would love to join your show to discuss:   Breaking Through Corporate Limiting Beliefs – How "yeah, but" thinking keeps us stuck and what to do about it. Leadership Under Pressure – Practical strategies he has used with everyone from Small Business owners to Fortune 500 executives to build confidence and gain clarity during challenging times. The Mindset of Peak Performance – Lessons from coaching top organizations on overcoming barriers to success.   Marc's goal is to connect with your audience from a place of understanding, helping them see what's possible when we move past our "yeah, buts" and step into our authentic leadership potential.     CONNECT WITH Marc Wolfe Website: https://www.marcawolfe.com/ LinkedIn: https://www.linkedin.com/in/marcwolfe/ Instagram: https://www.instagram.com/marcawolfe/ X: https://x.com/marcawolfe Podcast: https://www.marcawolfe.com/podcast/     JOIN THE FIGHT AGAINST FOOD INSECURITY   Join the fight against food insecurity here in the U.S. DONATE TODAY at Meet the Streets Outreach, INC. to fight hunger!    Meet the Streets Outreach provides essential support to Houston's food-insecure communities by offering over 2,100 hot meals each month. With your help, we can continue to serve those in need. Your support ensures that we can continue to make a meaningful difference in the lives of Houston's most vulnerable residents. Thank you for considering this opportunity to invest in the well-being of our community.   Food Insecure Households For many families in the U.S., the past several years have been difficult. Higher food prices, economic instability, and other factors have made providing for a family even harder. 1 in 8 households in the U.S. is food insecure. That means these families don't have enough money or resources to buy enough food for everyone in their household. As recently as 2022, 7.3 million children lived in food insecure households. Also, 16.9% of children live in poverty.   SNAP Benefits More than 22 million U.S. households use SNAP benefits to help with food costs, as of April 2023. Sometimes known as “food stamps,” SNAP is the federal Supplemental Nutrition Assistance Program. People who receive SNAP benefits can use it to buy groceries, seeds, and plants for food. SNAP cannot be used to purchase hot food or household items like cleaning supplies, vitamins, or diapers.   CONNECT WITH Cedric Francis Website: https://www.lead2greatness.com/ Facebook: https://www.facebook.com/cedricbfrancis X (twitter): https://twitter.com/cedricbfrancis Instagram: https://www.instagram.com/cedricbfrancis/ LinkedIn: https://www.linkedin.com/in/cedric-b-francis-a0544037/

Ask Me Your SEO Questions!Can AI content really hurt your website? Find out what Google actually says about AI and how to avoid the common mistakes that kill traffic. Get practical tips on combining AI tools with your own expertise for building a small business blog that ranks and boosts your other target pages by building topical authority. As always from a beginner's SEO perspective!  Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!And if you're not already, follow me over on Instagram for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccess

In this episode of the Transform Sales Podcast: Sales Software Review Series, Eddie Bello, Marketplace Specialist at CloudTask, chats with Alastair Day, Partnerships Leader at NiceJob, a leading reputation management software tailored for small businesses and service professionals. NiceJob helps businesses automate review collection, boost their online presence, and enhance customer engagement. Alastair explains how NiceJob simplifies the review process for business owners by providing a system that makes it easy for customers to leave reviews and for businesses to share them across social platforms. He highlights the importance of automation in driving reviews and discusses how NiceJob enables users to leverage customer feedback to build trust and attract new clients. The episode also covers the common challenges business owners face in reputation management, such as inconsistent review collection and the lack of an effective system to scale this process. Listeners will learn how NiceJob's automated campaigns ensure timely review requests, significantly improving conversion rates. Alastair also showcases how the platform integrates with other business tools, making review management effortless and seamless, while driving business growth. Try NiceJob here: https://software.cloudtask.com/nicejob-e5ae14 #TransformSales #SalesSoftware #NiceJob #CloudTask #ReputationManagement

Small business strategy is getting a rethink: underdogs can win when they obsess over positioning, proximity, and purpose rather than scale alone. Sri Kaza, author of Unconvention: A Small Business Strategy Guide and longtime small-business advocate, traces his path from McKinsey to Viking and explains the three “Underdog” principles that power niche resilience. He illustrates those ideas with stories like Toshi's Yakitori, breaks down real-world lessons on customer acquisition costs and product-market fit, and shows how AI and intimacy can democratize entrepreneurship. Practical, candid, and strategic, this conversation offers a playbook for owners, leaders, and emerging founders who want to turn small advantages into lasting success.Check out the full series of “Career Sessions, Career Lessons” podcasts here or visit pathwise.io/podcast/. A full written transcript of this episode is also available at https://pathwise.io/podcasts/sri-kaza.Become a PathWise member today! Join at https://pathwise.io/join-now/

Summer is unofficially behind us. Cooler temps mean hotter sales, or at least the boys hope so. Josh has some updates on his restaurant and is Skippy keeping a secret?Become a supporter of this podcast: https://www.spreaker.com/podcast/monday-morning-food-truck--5625522/support.

Summer is unofficially behind us. Cooler temps mean hotter sales, or at least the boys hope so. Josh has some updates on his restaurant and is Skippy keeping a secret?Become a supporter of this podcast: https://www.spreaker.com/podcast/monday-morning-food-truck--5625522/support.

Progress report time! A couple of big announcements last week from the boys. How are things moving forward?Become a supporter of this podcast: https://www.spreaker.com/podcast/monday-morning-food-truck--5625522/support.

Progress report time! A couple of big announcements last week from the boys. How are things moving forward?Become a supporter of this podcast: https://www.spreaker.com/podcast/monday-morning-food-truck--5625522/support.

Segment 1 with Amy Peterson and Rebel Nell.To help close the gap in funding and support for women-owned small businesses, Block Advisors by H&R Block created the Fund Her Future small business grant program. The program will award five women-owned small businesses a combined total of $100,000 in funding and access to a year of small business services from Block Advisors. Today we talk with the grand prize winner Amy Peterson, founder of Rebel Nell, launched the company in 2013 to fuse her passion for empowering women with a deep love for Detroit's vibrant street art. Rebel Nell transforms fallen graffiti into bold, one-of-a-kind jewelry, handcrafted by women overcoming barriers such as homelessness, seeking asylum, or living with disabilities. Latasha Randle is a Strategy & Small Business Program Manager at Block Advisors by H&R Block. In this role, she develops, implements, and executes small business strategy and initiatives that promote small business growth across tax, bookkeeping, and payroll. She is also a small business owner herself.Segment 2 with Don Constante.What really goes on behind the scenes of some of the biggest sporting events in the world and what can you learn about organizing the best experiences for your customers.Don Costante is a distinguished sports and event presentation expert with more than thirty years of experience transforming live events into immersive, fan-centered experiences. Throughout his career, he has directed, produced, and managed more than 2,500 live events, including three NBA Finals, two World Series, and thirteen NBA All-Star Jam Session Center Courts. His work spans major organizations across the NBA, MLB, WNBA, and NASCAR, where he has consistently elevated the quality and impact of event presentations.He has a new book called "Beyond the Scoreboard: The Ultimate Guide to Sports Event Presentation".Become a supporter of this podcast: https://www.spreaker.com/podcast/the-small-business-radio-show--3306444/support.Listen to all the episodes of The Small Business Radio Show at www.barrymoltz.com

In this episode of the Grow A Small Business Podcast host Troy Trewin interviews Justin Snyder, founder of Forest Superfoods, who turned a $250 idea into a global health brand. He shares how his passion for nutrition and persistence led to 350,000+ orders and 25% annual growth. Justin opens up about the early struggles, the lessons learned in e-commerce, and how building a small but dedicated team of 10 fueled his success. He discusses the importance of customer trust, product quality, and word-of-mouth growth in scaling a business. Listeners will gain powerful insights into resilience, sales focus, and creating long-term business impact. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Justin Snyder said that the hardest thing in growing a small business is knowing what to do next. He explained that making the right decision at the right time is critical, because the wrong move can set the business back. Over 20 years of experience taught him to step back, look at things from a bird's-eye view, and carefully decide the next logical step for growth. What's your favorite business book that has helped you the most? Justin Snyder shared that his favorite business book is “Unreasonable Hospitality” by Will Guidara, which he loved because it highlights the power of going to extremes to please and wow customers. He also mentioned another impactful read from his younger years, “What They Don't Teach You at Harvard Business School” by Mark H. McCormack, which had a profound influence on his business mindset. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Justin Snyder recommends the Founders Podcast for its inspiring stories of entrepreneurs across history that remain highly relevant today. He highlights how hearing about their obsession with being exceptional motivates him to push boundaries. Justin also values business and marketing books, such as Unreasonable Hospitality and What They Don't Teach You at Harvard Business School. For daily learning, he listens to hours of podcasts and reads articles to sharpen his skills. He believes that continuous exposure to these resources fuels innovation and helps small business owners grow with focus and resilience. What tool or resource would you recommend to grow a small business? Justin Snyder recommends keeping things simple and focusing on tools that truly move the needle for small business growth. For him, the most valuable “resource” has been a lean mindset – taking consistent daily action to grow, maintaining operational control, and prioritizing product quality over flashy systems. He stresses that even without outside funding or expensive software, small businesses can thrive by using practical tools like integrated order management systems, building customer trust through branding, and always focusing on sales and marketing as the core drivers of growth. What advice would you give yourself on day one of starting out in business? Justin Snyder said that if he could give himself advice on day one of starting his business, it would be to use time wisely. In the early days, he often spent hours on small website tweaks or tasks that didn't materially impact growth, simply because he thought he had to work nine-to-five like a regular job. Looking back, he wishes he had focused more on activities that truly moved the business forward, like reaching new customers and driving sales. His advice is to always prioritize the tasks that create real growth, rather than getting lost in busy work. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: If you take one small step every day to grow your business, in a year you'll have taken 365 steps forward – Justin Snyder Don't waste time on busy work; focus only on what truly moves your business forward – Justin Snyder As a founder, your number one job is sales and marketing—without sales, there is no business – Justin Snyder      

What temperature is the nightly low in your area? It might be time to bring your houseplants in for the season! Here's a guide to temps, pest treatment, and more!

In this episode of Growth Amplifiers, host Manny Torres sits down with Mike Jesowshek, founder of Elm and the Small Business Tax Savings Podcast. Mike shares his journey from a young entrepreneur in online marketing to becoming a seasoned accountant and educator helping small business owners across America minimize their tax liabilities. Mike discusses the importance of providing value through free, detailed tax strategy information and how his innovative approach has led to a successful cloud-based accounting firm. Watch to learnabout his experiences, including lessons learned from developing software and the significance of pivoting quickly in business. Learn actionable strategies to save on taxes and grow your small business efficiently. 00:00 Introduction and Guest Welcome 01:04 Mike's Entrepreneurial Journey 02:28 Starting a Cloud-Based Accounting Firm 03:56 The Importance of Tax Strategy 07:01 Lessons from Building Software 10:21 Defining Success and Reaching Clients 16:54 Advice for Accounting Professionals 20:06 Connecting with Mike Jesowshek

CONTINUED Gene Marks describes a mixed economic picture, noting that a national "slowdown" isn't universally felt, with many small businesses thriving. He highlights challenges like rising healthcare costs, spurring interest in self-insurance and health reimbursement arrangements. Marks discusses AI's impact on the workforce, specifically reducing sales and tech roles in large companies like Salesforce, but predicts a surge in demand for skilled trades not easily replaced by AI. 1918

Gene Marks describes a mixed economic picture, noting that a national "slowdown" isn't universally felt, with many small businesses thriving. He highlights challenges like rising healthcare costs, spurring interest in self-insurance and health reimbursement arrangements. Marks discusses AI's impact on the workforce, specifically reducing sales and tech roles in large companies like Salesforce, but predicts a surge in demand for skilled trades not easily replaced by AI. 1920 ROOSEVELT AND COX

What's the Best Effective SEO Strategy for Beginners? Marketing Essentials with Favour Obasi-Ike (Glossary)| Get exclusive SEO newsletters in your inbox.This discussion offers an in-depth exploration of Search Engine Optimization (SEO) strategies, primarily for beginners and small business owners emphasizing the importance of audience targeting, answering user questions, and consistent content creation (such as blogs and podcasts) to improve online visibility.Key technical SEO aspects are highlighted, including securing a website with HTTPS, creating and submitting a sitemap (XML file) for search engine readability, and focusing on long-tail keywords for better conversion rates. The conversation also touches on the effective use of various platforms like Clubhouse, Google Analytics, and Google Search Console for data intelligence and content distribution, ultimately aiming to protect, earn, and scale a business's online presence.Next Steps for Digital Marketing + SEO Services:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Need more information? Visit our Work and PLAY Entertainment website to learn about our digital marketing services.FAQs1. What is the fundamental principle of effective SEO for beginners?The best SEO strategy for beginners starts with understanding and targeting your audience by asking questions. SEO is fundamentally about providing answers to the questions people are asking. This approach not only helps you create relevant content but also aligns your efforts with how search engines (like Google, ChatGPT, Pinterest, YouTube, and Amazon) operate. By consistently answering these questions, you build authority and credibility, which are crucial for visibility and growth. Tools like Answerthepublic.com, Answerocrates.com, SparkToro.com, and Ubersuggest.com can help you identify these questions and understand audience intent.2. Why is audience understanding crucial for SEO and content creation?Understanding your audience is paramount because it allows you to create content that directly addresses their needs and queries. When you create content with the user's questions in mind, you're not just optimizing for algorithms; you're building a connection with your potential audience. This "three-way connection" between you, your audience, and the algorithm ensures that your content resonates with those actively searching for solutions. It helps bypass the algorithm by matching user intent with your offerings, leading to higher engagement and a stronger brand.3. What are the essential technical SEO elements for a beginner's website?For a beginner, ensuring strong technical SEO involves several fundamental steps:HTTPS Security Connection (SSL): Always secure your website with an HTTPS connection. This creates a privacy area for users, builds trust (indicated by a padlock in the browser), and is a crucial ranking factor for search engines. Websites without this are often flagged as "not secure," leading to immediate user abandonment.Sitemap (XML File): A sitemap is like a brain or a map for your website, allowing algorithms to read and understand its structure and content. While humans read HTML (hypertext markup language), algorithms read XML (expandable markup language). Platforms like WordPress (with plugins like Yoast, RankMath), Squarespace, Shopify, and Wix automatically generate sitemaps, but they must be connected to tools like Google Search Console and Google Analytics to be fully activated and effective.No Broken or Duplicated Links: Regularly check for and fix broken links and avoid duplicating content, as these issues can confuse search engines and negatively impact your ranking.4. How important are blogs and consistent content creation for SEO?Blogs (or articles, sources) are essential because they tell the world you have something valuable to say. Websites like Wikipedia, Reddit, Shopify, and Canva all leverage blogs to provide information. A consistent blogging strategy feeds your website with good, indexable information that can be submitted to various search engines (Google, Yahoo, Microsoft) and AI platforms (ChatGPT). This consistency helps you earn credibility, which in turn leads to broader distribution across different platforms, strengthening your online presence. For new businesses, publishing content 1-2 times a week can show significant results within 3-6 months.Glossary of Episode Key Terms: SEO for BeginnersAAlgorithm: A set of rules or instructions that a search engine uses to rank websites and determine the relevance of content to a user's query.AnswerThePublic.com / Answerocrates.com/ SparkToro.com / Ubersuggest.com: Website tools used for keyword research and understanding audience questions and interests.Article: A piece of written content on a website, essential for SEO and establishing expertise.Audience Targeting/Marketing: Focusing marketing efforts on a specific group of consumers who are most likely to be interested in a product or service.Access Links: See Backlinks.BBacklinks/Referral Links/Access Links/Image Links: Different types of links pointing back to a website, which are crucial for SEO authority.Binary Code: A computer language that uses only two symbols, typically 0 and 1, to represent information.Blog: A section of a website featuring regularly updated written content.Bootstrapping: Starting a business with little or no outside capital, relying on personal finances or operating revenues.Bottom of Funnel: The stage in the customer journey where users are ready to convert; content here targets these users.Broken Links: Hyperlinks that point to non-existent or moved pages, negatively affecting user experience and SEO.CChatGPT/Perplexity/Pinterest/YouTube/Amazon: Examples of platforms where users search for information, and SEO strategies can be applied to increase visibility.Clubhouse Plus: A paid feature on the Clubhouse app, offering tools to enhance user experience and business growth.Content Distribution: The process of publishing and promoting content across various platforms and channels.Content Reproduction/Publish/Distribute: The process of creating, making available, and spreading content across various channels.Conversion Opportunities/Lifts/Engagement: Metrics indicating how often users take a desired action (e.g., signing up, purchasing), how much those actions increase, and how users interact with content.Credibility: The quality of being trusted and believed in, built through consistent and valuable content.DData Intelligence/Market Intelligence: Gathering and analyzing information to understand market trends, customer behavior, and competitive landscapes.Duplicated Links: Multiple links pointing to the same content, which can confuse search engines and dilute link equity.FFAQs (Frequently Asked Questions): A section of a website that provides answers to common customer questions, useful for both users and algorithms.GGoogle Analytics: A free web analytics service that tracks and reports website traffic, providing insights into user behavior.Google Business Profile (formerly Google My Business): A free tool from Google that helps businesses manage their online presence across Google, including Search and Maps.Google Developers: A platform for developers to learn about and use Google technologies.Google Search Central (formerly Google Webmasters): A resource provided by Google for website owners to improve their site's visibility in Google Search.Google Search Console: A free web service by Google that helps website owners monitor their site's performance in Google Search results and troubleshoot issues.HHigh Volume Searches: Refers to keywords that are searched for a large number of times by users.HTML (HyperText Markup Language): The standard markup language for documents designed to be displayed in a web browser, forming the readable text and links on a webpage.HTTPS (Hypertext Transfer Protocol Secure): A secure version of HTTP, the protocol over which data is sent between your browser and the website. Indicated by a padlock icon in the browser.IIndexable Content: Content that search engines can discover, read, and add to their index.International Business: A classification of a business based on its geographic operational scope being global.KKeyword Research: The process of finding and analyzing actual search terms that people use to find information.Keywords (for LinkedIn Newsletter): Important words or phrases in the title that help the newsletter rank in search results.LLLM Refs: A platform mentioned for AI-related search insights, particularly with Search Console and analytics.Local Business: A classification of a business based on its geographic operational scope being a specific town or city.Long-tail Keywords: Specific, longer keyword phrases that typically have lower search volume but higher conversion rates.Low Volume Searches: Refers to keywords that are searched for a small number of times by users.MMeta Tag/Meta Data: Hidden elements in a webpage's HTML that provide search engines with information about the page.Metadata (for video): Information about a video file, such as title, description, tags, and timestamps, that helps search engines understand and rank it.Mindset/Toolset/Skillset: Three crucial "sets" for business success, emphasizing mental approach, available resources, and learned abilities.Mobile-first Design: Designing websites primarily for mobile devices, given that a large percentage of web traffic comes from smartphones and tablets.MP4 File Name Convention: The naming structure of a video file, which can impact its discoverability if not optimized with keywords.NNational Business: A classification of a business based on its geographic operational scope being an entire country.PPixels (Meta, Pinterest, Google, TikTok): Small pieces of code placed on a website to track user behavior, conversions, and build audience lists for advertising.Podcast Distribution: The process of making a podcast available on various platforms (Apple, Spotify, iHeart, Pandora).Post-purchase: Refers to the stage of a customer's journey after they have made a purchase.Pre-purchase: Refers to the stage of a customer's journey before they make a purchase, influencing the type of content they seek.Protect, Earn, Scale (PES): A three-piece business model emphasizing security, credibility, and growth.QQuota on Google: A limit on the number of links (e.g., 10 per 24 hours) that can be submitted to Google for indexing.RRegional Business: A classification of a business based on its geographic operational scope being a specific area or state.Rookie Mistake: A common error made by beginners.RSS (Really Simple Syndication): A web feed format used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.SSEO (Search Engine Optimization): The process of optimizing a website to rank higher in search engine results, thereby increasing organic (unpaid) traffic.Sitemap (XML file): A file where you provide information about the pages, videos, and other files on your site. Search engines read this file to crawl your site more efficiently.Source: The origin of information or content.SSL (Secure Sockets Layer): A standard security technology for establishing an encrypted link between a web server and a browser, ensuring data remains private. (Often referred to interchangeably with HTTPS).TTechnical SEO: Optimizing the technical aspects of a website (e.g., speed, mobile-friendliness, crawlability) to improve its search engine rankings.Top of Funnel: The stage in the customer journey where content aims for broad awareness.Topical Pillars/Clusters: A content strategy where a broad "pillar" topic is supported by multiple "cluster" content pieces that delve into specific subtopics.UURL (Uniform Resource Locator): The address of a resource on the internet, such as a webpage.UTM Parameters (Urchin Tracking Module): Tags added to a URL to track the effectiveness of online marketing campaigns.WWeb Page: A single document on the internet, typically in HTML format.Web Link: The address (URL) that points to a specific web page or resource.Website: A collection of interconnected web pages under a single domain name.XXML (eXtensible Markup Language): A markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable, commonly used for sitemaps.YYoast/RankMath/All-in-One SEO: Popular WordPress plugins that assist with SEO tasks, including sitemap generation.Digital Marketing SEO Resources:>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Read SEO Articles>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Need SEO Services? 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