No, we’re not swearing at you… FlackU! is about taking the word “flack” back. Communications and messaging are trending in two opposing directions: blatant lying and obfuscation. Deirdre Latour, former head of communications at GE, is on a mission to reclaim the authenticity and transparency in comm…
Is lying part of the job description? with Stephanie Cutter, Tony Fratto, Jake Siewert by Deirdre Latour
About Deirdre Latour Deirdre Latour is a communications strategist and reputation expert that counsels a broad range of clients including CEOs, PR agencies and in-house corporate communications teams. Until March 2018, she was the Senior Advisor and Chief Communications Officer for GE and served on the company’s management team. In that role, she was responsible for the company’s global communications function, including financial communications, public relations, Ecomagination (sustainability), public affairs, talent development and helping to shape the company’s strategy and culture. In the last few years, she played a major role in influencing stakeholder perception as the company managed a variety of transformative developments including a CEO succession. Among other accomplishments, she helped to drive the evolution of GE’s image from a legacy industrial manufacturing and financial services conglomerate to a focused digital company through media, thought leadership, events and executive positioning. Deirdre lives in New York City with her husband, three sons and a pug named Mops.
Eat, Pray, PR - Can you be ambitious and have a life? with Deborah Elam, Carmen Rita Wong by Deirdre Latour
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