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Text us your thoughts on the episode or the show!On today's episode, we sit down with lead scoring consultant Lucas Winter to explore a refreshing, data-first perspective on building lead scoring models—one that challenges the conventional wisdom and AI hype alike. With storytelling flair and practical insights, Lucas discusses how marketers can uncover true buying intent and dramatically improve sales efficiency.Tune in to hear: "Moneyball" Meets Marketing Ops: Lucas applies the Moneyball philosophy to lead scoring—focusing on what actually drives conversions versus what sales or execs think looks good. It's about looking for patterns in customer behavior, not just traditional job titles or industries.AI's Limitations in Lead Scoring: While AI has promise, Lucas outlines how AI-driven models often misinterpret causation (e.g., recommending “retired” contacts) and require human oversight to avoid absurd conclusions.Gold, Silver, Bronze > Arbitrary Scores: Ditch complex scoring ranges like “0-100” and opt for intuitive models like “gold, silver, bronze, junk”—making it easier for sales teams to understand and adopt.Why Gmail Isn't Garbage: Contrary to common assumptions, personal email addresses like Gmail can indicate serious buyers—especially in early-stage startups. But to gain sales trust, these leads must “work harder” to earn high scores.Start Simple, Stay Iterative: Don't wait for perfect data or fall into “overreactive” model changes. Build a solid draft, validate with real outcomes, and evolve based on performance—not opinions.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Visit UTM.io and tell them the Ops Cast team sent you. Join us at MOps-Apalooza: https://mopsapalooza.com/Save 10% with code opscast10Support the show
Text us your thoughts on the episode or the show!On today's episode, we are joined by Janelle Amos, founder and chief strategist at Elevate Growth, to explore how demand generation and marketing/revenue operations teams can thrive through better collaboration, mutual understanding, and strategic alignment. With a rich background in revenue marketing, advising, and podcasting, Janelle brings powerful perspective and practical tips on fostering cross-functional trust, communication, and shared success.Tune in to hear:How top marketing ops teams stand out by aligning tactical work with broader business goals and communicating their value effectively.The power of curiosity and shadowing—why simply asking questions and observing other teams can drastically improve cross-functional rapport.Why trust is essential and how "disagree and commit" can move collaboration forward even when there's tension or differing opinions.Tips for building productive relationships, including when to use an internal advocate and how to handle difficult conversations with empathy and clarity.How leadership perception and initiative shape success, especially for newer hires aiming to establish credibility and connection.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
Listen to today's Laugh Again with Phil Callaway, "Monkeys, Mops and Missing Money." Enjoy!
MOPs & MOEs is powered by TrainHeroic!To continue the conversation, join our Discord! We have experts standing by to answer your questions.This week's episode is just the two of us, and we're discussing a topic that we've referenced a few times on social media: Nazareth Syndrome. One of the simplest ways to explain this phenomenon is "nobody trusts the hometown kid." The origins of this idea are biblical (Jesus was rejected by his own community because to them he was just the carpenter they knew), but the applications are very practical. Have you ever seen a leader latch onto an idea from a guest speaker or outside consultant that their subordinates have been trying to explain for ages? That's because human nature makes us more receptive to these messages from outsides than from people we're too familiar.In this conversation we break down how this affects the military, and specifically how it plays out in human performance settings (both within teams, and between the teams and the units they support).
Text us your thoughts on the episode or the show!On today's episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo come together for a candid midyear conversation about everything happening in the MO Pros community and the broader Marketing Ops landscape. From membership model updates and upcoming events to fresh research and evolving roles, this chat covers a ton of ground. Whether you're a longtime member or just tuning in, this is your go-to catch-up on where things stand in 2025 and where we're headed.Tune in to hear: Membership Model Shift: Slack access is now a Pro-member benefit—hear the reasoning behind the change and how it's designed to foster trust, safety, and meaningful engagement.MOps Events Update: MOps-Apalooza 2025 is coming in hot—get the dates, location (hello, Anaheim!), and behind-the-scenes insights into the planning chaos (including a $350K food & beverage minimum?!).New Research Drops: The team discusses the new State of Data-Driven Decision Making report, covering data quality, analytics gaps, and organizational maturity.Expanding Roles in MOps: Naomi shares how her role has grown to include BDR teams and sales enablement, highlighting the real-world impact of cross-functional ops leadership.Coming Soon: Cohorts & Community Building: A sneak peek at new initiatives to match members based on roles and responsibilities—connecting peers in meaningful ways.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
Trotha, Hans v. www.deutschlandfunkkultur.de, Lesart
Trotha, Hans v. www.deutschlandfunkkultur.de, Lesart
Lesart - das Literaturmagazin (ganze Sendung) - Deutschlandfunk Kultur
Trotha, Hans v. www.deutschlandfunkkultur.de, Lesart
MOPs & MOEs is powered by TrainHeroic!To continue the conversation, join our Discord! We have experts (including Rachele!) standing by to answer your questions.In the final part of this series we cover several topics we didn't get enough clarity on in the first two segments: an update on MAHA, Lifestyle Medicine, and how research could be better communicated.Rachele Pojednic, PhD, EdM, FACSM, is the Director of Scientific Research & Education at Restore Hyper Wellness, an Adjunct Lecturer at Stanford University and the Director of Education at Stanford Lifestyle Medicine. In addition, she serves as a Research Associate at the Institute of Lifestyle Medicine at Harvard Medical School and is an award-winning Instructor at the Harvard Extension School. Previously, she was a tenure-track faculty member at Norwich University and Simmons University.For the past decade, Dr Pojednic's work has examined nutrition, supplementation and physical activity interventions on muscle physiology, performance and recovery, as well as muscle related chronic disease. She has received research funding from the National Institutes of Health (NIH) National Heart Lung and Blood Institute (NHLBI) and the Vermont Biomedical Research Network (VBRN) an NIH IDeA Network of Biomedical Research Excellence (INBRE) program. She has published extensively on vitamin D and cannabidiol (CBD) supplementation and their effects on skeletal muscle in health and disease, muscle physiology and aging with a focus on sarcopenia, physiologic metrics of muscle recovery in warfighters, the effects of nutrition and exercise interventions on diseases such as obesity and type 2 diabetes, and educational models for healthcare professionals focused on nutrition and exercise.Dr. Pojednic received her PhD in Biochemical and Molecular Nutrition & Exercise Physiology from Tufts University. She also holds a Masters in Education in Physical Education and Coaching from Boston University and a BS in Cardiopulmonary and Exercise Science from Northeastern University. She holds a Certified Strength and Conditioning Specialist (CSCS) certification from National Strength and Conditioning Association (NSCA) and is board certified Health Coach from the National Board of Health and Wellness Coaches (NBHWC).
President Donald Trump just blew up Iran's nuclear program. That was the easy part. What Trump has done in arranging a tenuous ceasefire between Iran and Israel, after hammering the table with 14 MOPs dropped on Iran's most critical underground nuclear enrichment plants, is “a return to 19th Century Great Power projection,” says author and investigative reporter Peter Schweizer on the most recent episode of The Drill Down podcast. Co-host Eric Eggers adds, “the rizz is back.”
Donate (no account necessary) | Subscribe (account required) Click here and select today's episode from the list to share with friends and post on social media: www.podfollow.com/the-wright-report Join Bryan Dean Wright, former CIA Operations Officer, for a Special Report on Operation Midnight Hammer — President Trump's bold decision to bomb Iran's nuclear program. Trump Launches Massive Airstrike on Iran's Nuclear Facilities On Saturday night, U.S. forces struck Iran's nuclear sites at Isfahan, Natanz, and Fordow using Tomahawk missiles and B-2 bombers with bunker-busting MOPs. The operation aimed to halt Iran's growing nuclear threat without seeking regime change. The Lead-Up: Peace Talks Failed, Iran Accelerated Toward the Bomb Despite last-minute efforts, peace negotiations collapsed when Iran's Supreme Leader couldn't be reached. U.S. and Israeli intelligence confirmed Iran was accelerating weapons development, missile programs, and plans for a potential strike on Israel. The Strike Plan: 125 Aircraft and Precision Targeting The operation involved over 125 U.S. aircraft and coordination with Israeli and Arab allies. All aircraft returned safely. Early satellite imagery confirms severe damage to nuclear facilities, though some equipment may have been smuggled out to China before the attack. Iran's Response: Missile Strikes, Terror Threats, and Strait of Hormuz Threat Iran fired missiles into Israeli cities, injuring civilians, and warned of sleeper cell attacks in the West. Its parliament is considering closing the Strait of Hormuz, a vital global oil passage, which could trigger wider war. Russia, China, and Europe React Russia threatens to provide Iran with nuclear warheads. France warns of Iranian terror cells in Europe. The U.S. and Arab allies brace for retaliation while some quietly support Israel's actions. U.S. Homeland at Risk from Sleeper Cells FBI Director Kash Patel ramps up counterterror operations, especially with concerns about Iranian saboteurs among the millions of unvetted illegal immigrants. Border Czar Tom Homan blames Biden-era immigration for the heightened risk. What Comes Next: Regime Change, Retaliation, or Peace? President Trump insists regime change is not the goal, though he hints at it. Arab leaders back Israel privately. Europe fears a terror wave. America must now prepare for blowback, both at home and abroad. "And you shall know the truth, and the truth shall make you free." – John 8:32 Take your personal data back with Incogni! Use code TWR using the link or at check-out and get 60% off an annual plan: Incogni.com/TWR
In an historic move following defanging efforts by the Israelis, the U.S. dropped multiple massive ordinance penetrators ("MOPs") on three nuclear facilities inside Iran this weekend. Tehran has just retaliated with strikes on the U.S. base in Qatar. Bill Roggio and Brad Bowman discuss.
In this episode, host Kent Hance discusses recent U.S. military actions against Iran, providing historical context on U.S.-Iran relations and the Iranian revolution. Hance analyzes the effectiveness of a recent bombing operation, contrasts it with the Afghanistan withdrawal, and considers the implications for regional stability and U.S. foreign policy. He also examines Middle Eastern reactions, the importance of operational security, and potential economic effects. The episode blends historical insight with commentary on current events, offering listeners a clear perspective on the complexities of military strategy and diplomacy in the Middle East.
It turned out that President Trump's “two weeks” for additional negotiation with Iran turned out to be more like two days before the President decided to break out The Gap Band's greatest hit on Iran.
Today, Morgan, Les, and Jeffrey break down Operation Midnight Hammer—the largest B-2 strike in U.S. history. Over the weekend, U.S. forces launched a major bombing campaign targeting Iran's nuclear facilities, deploying 125 aircraft, 14 bunker-busting MOPs, and over two dozen Tomahawk missiles in a high-stakes mission aimed at crippling Iran's nuclear capabilities. While President Trump has declared victory, the fallout—military, diplomatic, and political—is only beginning.What options does Iran have now? Will it retaliate through traditional military means, ramp up proxy warfare, or strike at global infrastructure? With tensions high and the potential for escalation real, what does continued engagement look like—and are we prepared for what comes next?Check out the answers to these questions and more in this episode of Fault Lines.Follow our experts on Twitter: @morganlroach@lestermunson Like what we're doing here? Be sure to rate, review, and subscribe. And don't forget to follow @faultlines_pod and @masonnatsec on Twitter!We are also on YouTube, and watch today's episode here: https://youtu.be/lvrwmY4fET0 Hosted on Acast. See acast.com/privacy for more information.
MOPs & MOEs is powered by TrainHeroic!To continue the conversation, join our Discord! We have experts (including Rachele!) standing by to answer your questions.In part 2 of this 3 part series we finally get to the primary topic we invited Rachele onto the podcast to talk about: the gap between human performance research and the practitioners who work to implement it every day. Some specific topics include the the state of human performance research, consumer trends, recovery modalities, supplements, and how all these things get funded.Rachele Pojednic, PhD, EdM, FACSM, is the Director of Scientific Research & Education at Restore Hyper Wellness, an Adjunct Lecturer at Stanford University and the Director of Education at Stanford Lifestyle Medicine. In addition, she serves as a Research Associate at the Institute of Lifestyle Medicine at Harvard Medical School and is an award-winning Instructor at the Harvard Extension School. Previously, she was a tenure-track faculty member at Norwich University and Simmons University.For the past decade, Dr Pojednic's work has examined nutrition, supplementation and physical activity interventions on muscle physiology, performance and recovery, as well as muscle related chronic disease. She has received research funding from the National Institutes of Health (NIH) National Heart Lung and Blood Institute (NHLBI) and the Vermont Biomedical Research Network (VBRN) an NIH IDeA Network of Biomedical Research Excellence (INBRE) program. She has published extensively on vitamin D and cannabidiol (CBD) supplementation and their effects on skeletal muscle in health and disease, muscle physiology and aging with a focus on sarcopenia, physiologic metrics of muscle recovery in warfighters, the effects of nutrition and exercise interventions on diseases such as obesity and type 2 diabetes, and educational models for healthcare professionals focused on nutrition and exercise.Dr. Pojednic received her PhD in Biochemical and Molecular Nutrition & Exercise Physiology from Tufts University. She also holds a Masters in Education in Physical Education and Coaching from Boston University and a BS in Cardiopulmonary and Exercise Science from Northeastern University. She holds a Certified Strength and Conditioning Specialist (CSCS) certification from National Strength and Conditioning Association (NSCA) and is board certified Health Coach from the National Board of Health and Wellness Coaches (NBHWC).
It may actually be possible to take out Iran's nuclear sites with MOPs, but not without direct U.S. military action.
In this episode of Anchored by the Sword, I'm joined by Naomi Overton—CEO, author, and general editor of Every Woman's Bible. Naomi's heart for people shines through every word as she shares her powerful journey of growing up serving in the orphanages of Tijuana, Mexico, and how a rainy day and a little girl's home changed everything.From that defining childhood moment to leading global ministries like MOPS and Stonecroft, Naomi walks us through her freedom story—a life marked by reconciliation, restoration, and God's vision for flourishing. We also dive into the incredible backstory of Every Woman's Bible—how it came to be, what makes it different, and the worldwide team of women who made it happen.You'll hear about: • Why Ephesians is her anchor • The power of crossing barriers in Jesus' name • How her mission was shaped by love and justice • What it means to truly embrace every woman • Why this Bible is both solid in theology and full of invitationWe also talk about how Every Woman's Bible isn't just another women's Bible—it's an embrace. A place where your story meets God's story and you're reminded you belong.
Text us your thoughts on the episode or the show!On today's episode, we talk with Ahmad Moore, founder of Pressure Marketing, to unpack his unconventional but deeply inspiring journey into marketing operations. From IT help desk roots to sales leadership and now running his own MOps-focused agency, Ahad shares how leaning into empathy, technical curiosity, and a hunger for alignment helped shape his path.✨ Tune in to hear:Why marketing ops is “IT with better branding” — and why that mattersThe underrated power of listening deeply and building an “empathy engine”How cross-functional experience in sales, strategy, and support creates a sharper MOps perspectiveLessons learned from building systems under pressure (literally and figuratively)How Ahad is using AI and HubSpot to scale smarter, not harderEpisode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
MOPs & MOEs is powered by TrainHeroic!To continue the conversation, join our Discord! We have experts (including Rachele!) standing by to answer your questions.When we hit record on this conversation, we thought it would be a single episode focused on bridging the gap between academia and practice, but we quickly realized that Rachele had a wealth of information to share. This will be part 1 of a 3 part series, and it all revolves around science communication. Some specific topics include the roles of different professions within human performance, lifestyle medicine, supplements, and the challenges of making sure research is relevant and useful.Rachele Pojednic, PhD, EdM, FACSM, is the Director of Scientific Research & Education at Restore Hyper Wellness, an Adjunct Lecturer at Stanford University and the Director of Education at Stanford Lifestyle Medicine. In addition, she serves as a Research Associate at the Institute of Lifestyle Medicine at Harvard Medical School and is an award-winning Instructor at the Harvard Extension School. Previously, she was a tenure-track faculty member at Norwich University and Simmons University.For the past decade, Dr Pojednic's work has examined nutrition, supplementation and physical activity interventions on muscle physiology, performance and recovery, as well as muscle related chronic disease. She has received research funding from the National Institutes of Health (NIH) National Heart Lung and Blood Institute (NHLBI) and the Vermont Biomedical Research Network (VBRN) an NIH IDeA Network of Biomedical Research Excellence (INBRE) program. She has published extensively on vitamin D and cannabidiol (CBD) supplementation and their effects on skeletal muscle in health and disease, muscle physiology and aging with a focus on sarcopenia, physiologic metrics of muscle recovery in warfighters, the effects of nutrition and exercise interventions on diseases such as obesity and type 2 diabetes, and educational models for healthcare professionals focused on nutrition and exercise.Dr. Pojednic received her PhD in Biochemical and Molecular Nutrition & Exercise Physiology from Tufts University. She also holds a Masters in Education in Physical Education and Coaching from Boston University and a BS in Cardiopulmonary and Exercise Science from Northeastern University. She holds a Certified Strength and Conditioning Specialist (CSCS) certification from National Strength and Conditioning Association (NSCA) and is board certified Health Coach from the National Board of Health and Wellness Coaches (NBHWC).
Det danske demokrati er skrøbeligt og udfordret. Pilen peger blandt andet på lobbyister. Hvad siger Janni Ree til, at det nu bliver sværere at avle hendes elskede mops? Og så står den på atommøde i weekenden. Vært: Amalie Schroll Munk. Medvirkende: Michael Bang Petersen, professor i statskunstskab, AU. Janni Ree, mops-ejer.
In today's episode, I'm joined by Elisa Morgan, former CEO of MOPS, author, and speaker, to talk about the gift of Spirit-led self-control.We explore the difference between healthy self-control (healthy mindedness) and over-control, and how easy it is to lean on control as a way to protect ourselves. Elisa shares such powerful wisdom on what it looks like to draw near to God, trust Him, and let His guidance lead us to what's best.If you've ever wrestled with control or want to grow in your relationship with self-control, this conversation is for you. It's a beautiful reminder that self-control, when led by the Spirit, brings freedom, not pressure.Connect with Elisa:IGWebsiteGod Hears Her PodcastFruitful Living: Growing a Life That MattersLearn more: paigeschmidt.comWork with Paige:Group Coaching: paigeschmidt.com/livebrightly 1:1 Coaching: https://www.paigeschmidt.com/private-coaching-with-paige/Connect with Paige:Subscribe to the podcast!Email her directly: paige@paigeschmidt.comInstagram: @paigeschmidt
Cleopatra, der Mops der fiesen Lady Blake, ist verschwunden! Und als wäre das nicht schlimm genug, behauptet Lady Blake, Fabis Mutter habe den Hund vergiftet und dann irgendwo vergraben. Ein klarer Fall für unser Team F.L.S.! (ab 8 Jahren) Der gute Ruf des Hotels Saanenhof steht auf dem Spiel. Die ersten Gäste sind bereits abgereist. Aber Fabi ist sicher: Cleo lebt. Also ab auf Hundesuche. Doch weshalb hat Cleo Luxemburgerli gegessen? Und steckt Grandma Miller wirklich mit Lady Blake unter einer Decke? Fabi, Luiz und Sandy Handy müssen ganz schön hartnäckig an die Arbeit, um diesen kniffligen Fall zu lösen – und das so kurz vor Weihnachten. ____________________ Autor: Willi Näf ____________________ Mit: Lisa Brand (Fabi), Fabian Guggisberg (Luiz) Musik: Benjamin Pogonatos – Tontechnik: Ueli Karlen – Dramaturgie: Katja Alves, Julia Glaus und Marek Beles – Regie: Zita Bernet ____________________ Produktion: SRF 2019 ____________________ Das ist «SRF Kids Hörspiele»: Tolle Hörspiele für Kinder ab 8 bis 12 Jahren auf Schweizerdeutsch. Ob Krimi, Abenteuer oder lustige Geschichten vom Pausenhof – für jeden Geschmack ist etwas dabei! https://www.srf.ch/audio/srf-kids-hoerspiele-geschichten-fuer-kinder
What's up everyone, today we have the pleasure of sitting down with Samia Syed, Director of Growth Marketing at Dropbox. Summary: Samia Syed treats martech like hiring. If it costs more than a headcount, it needs to prove it belongs. She scopes the problem first, tests tools on real data, and talks to people who've lived with them not just vendor reps. Then she tracks usage and outcomes from day one. If adoption stalls or no one owns it, the tool dies. She once watched a high-performing platform get orphaned after a reorg. Great tech doesn't matter if no one's accountable for making it work.Don't Buy the Tool Until You've Scoped the JobMartech buying still feels like the Wild West. Companies drop hundreds of thousands of dollars on tools after a single vendor call, while the same teams will debate for weeks over whether to hire a junior coordinator. Samia calls this out plainly. If a piece of software costs more than a person, why wouldn't it go through the same process as a headcount request?She maps it directly: recruiting rigor should apply to your tech stack. That means running a structured scoping process before you ever look at vendors. In her world, no one gets to pitch software until three things are clear:What operational problem exists right nowWhat opportunities are lost by not fixing itWhat the strategic unlock looks like if you doMost teams skip that. They hear about a product, read a teardown on LinkedIn, and spin up a trial to “explore options.” Then the feature list becomes the job description, and suddenly there's a contract in legal. At no point did anyone ask whether the team actually needed this, what it was costing them not to have it, or what they were betting on if it worked.Samia doesn't just talk theory. She has seen this pattern lead to ballooning tech stacks and stale tools that nobody uses six months after procurement. A shiny new platform feels like progress, but if no one scoped the actual need, you're not moving forward. You're burying yourself in debt, disguised as innovation.“Every new tool should be treated like a strategic hire. If you wouldn't greenlight headcount without a business case, don't greenlight tech without one either.”And it goes deeper. You can't just build a feature list and call that a justification. Samia breaks it into a tiered case: quantify what you lose without the tool, and quantify what you gain with it. How much time saved? How much revenue unlocked? What functions does it enable that your current stack can't touch? Get those answers first. That way you can decide like a team investing in long-term outcomes, not like a shopper chasing the next product demo.Key takeaway: Treat every Martech investment like a senior hire. Before you evaluate vendors, run a scoping process that defines the current gap, quantifies what it costs you to leave it open, and identifies what your team can achieve once it's solved. Build a business case with numbers, not just feature wishlists. If you start by solving real problems, you'll stop paying for shelfware.Your Martech Stack Is a Mess Because Mops Wasn't in the Room EarlyMost marketing teams get budget the same way they get unexpected leftovers at a potluck. Something shows up, no one knows where it came from, and now it's your job to make it work. You get a number handed down from finance. Then you try to retroactively justify it with people, tools, and quarterly goals like you're reverse-engineering a jigsaw puzzle from the inside out.Samia sees this happen constantly. Teams make decisions reactively because their budget arrived before their strategy. A renewal deadline pops up, someone hears about a new tool at a conference, and suddenly marketing is onboarding something no one asked for. That's how you end up with shelfware, disconnected workflows, and tech debt dressed up as innovation.This is why she pushes for a different sequence. Start with what you want to achieve. Define the real gaps that exist in your ability to get there. Then use that to build a case for people and platforms. It sounds obvious, but it rarely happens that way. In most orgs, Marketing Ops is left out of the early conversations entirely. They get handed a brief after the budget is locked. Their job becomes execution, not strategy.“If MOPS is treated like a support team, they can't help you plan. They can only help you scramble.”Samia has seen two patterns when MOPS lacks influence. Sometimes the head of MOPS is technically in the room but lacks the confidence, credibility, or political leverage to speak up. Other times, the org's workflows never gave them a shot to begin with. Everything is set up as a handoff. Business leaders define targets, finance approves the budget, then someone remembers to loop in the people who actually have to make it all run. That structure guarantees misalignment. If you want a smarter stack, you have to fix how decisions get made.Key takeaway: Build your Martech plan around strategic goals, not leftover budget. Start with what needs to be accomplished, define the capability gaps that block it, and involve MOPS from the beginning to shape how tools and workflows can solve those problems. If Marketing Ops is looped in only after the fact, you're not planning. You're cleaning up.Build Your Martech Stack Like You're Hiring a TeamMost teams buy software like they're following a recipe they've never tasted. Someone says “we need a CDP,” and suddenly everyone's firing off RFPs, demoing the usual suspects, and comparing price tiers on platforms they barely understand. Samia draws a clean line between hiring and buying here. In both cases, the smartest teams treat the process as exploration, not confirmation.Hiring isn't static. You open a rec, start meeting candidates, and quickly realize the original job description is outdated by the third interview. A standout candidate shows up, and suddenly the scope expands. You rewrite the role to fit the opportunity, not the other way around. Samia thinks buying Martech should work the same way. Instead of assuming a fixed category solves the problem, you should:Map your actual use caseTalk to vendors and real usersCompare radically different paths, not just direct competitors“You almost need to challenge yourself to zoom out and ask if this tool fits where your company is actually headed.”Samia's lived the pain of teams chasing big-budget platforms with promises of deep functionality, only to realize no one has the bandwidth to implement them properly. The tool ends up shelved or duct-taped into place while marketing burns cycles trying to retrofit workflows around something they were never ready for. That kind of misalignment doesn't show up in vendor decks or curated testimonials. You only catch it by doing your own research and talking to people who don't have a sales quota.Buying tech is easy. Building capability is hard. Samia looks for tools that match the company's maturity and provide room to grow. Not everything needs to be composable, modular, and future-proofed into infinity. Sometimes the right move is choosing what works today, then layering in complexity as your team levels up. Martech isn't one-size-fits-all, and most vendor conversations are just shiny detours away from that uncomfortable truth.Key takeaway: Treat your Martech search like a hiring process in motion. Start with a goal, not a category. Stay open to evolving the solution as new context surfaces. Talk to actual users who've implemented the tool under real constraints. Ask what broke, what surprised them, and what they'd do differently. Choose the tech that fits your team's real capabili...
Text us your thoughts on the episode or the show!On today's episode, Mike Rizzo talks with Martin Pietrzak, founder and president of Pinch Marketing, to unpack what Google and others have called “the messy middle” of today's buyer's journey.Gone are the days of the simple, linear sales funnel. Instead, buyers loop through endless cycles of exploration, evaluation, and self-education before they ever talk to sales — if they do at all. Martin shares how marketing ops pros can embrace this new reality by becoming strategic partners who help build flexible data-driven systems that enable real-time insights, better attribution, and scalable growth.You'll hear:Why the messy middle exists — and how buyers' behavior has changed forever.How technology, data, and AI are reshaping go-to-market architecture.The critical role marketing ops plays as the “marketing scientist” in modern organizations.Practical steps to capture buyer signals and turn them into actionable insights.Why marketing ops leaders must think like product managers to architect the GTM stack.Whether you're building your ops career or leading teams through complex martech stacks, this episode is packed with insights you can apply right away.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
Listen to today's Laugh Again with Phil Callaway, "Of Goats and Mops and Moose." Enjoy!
MOPs & MOEs is powered by TrainHeroic!To continue the conversation, join our Discord! We have experts standing by to answer your questions.This is a quick hits episode! Instead of spending an hour on a specific topic, we hustle through a series of hot topics that either address current events, add to previous episodes we've done, or just don't quite make the cut for a full episode of their own. These topics include:- Athletic Trainers in the military- The nomination of Casey Means for Surgeon General- The validity of the Standing Power Throw- Some concerns with the new combat standards- Are frequent changes to fitness standards a problem?- How the side shuffle got added to the sprint drag carry- Do alternate cardio events need full scoring scales?
Sie teilen fast alles: Haus, Atelier und vor allem: die Leidenschaft für die Malerei. Antje Fretwurst-Colberg und Friedrich Fretwurst leben in Dändorf am Saaler Bodden - nach ihren gemeinsamen Zeiten in Greifswald und Berlin. Dass die beiden sich gefunden haben, das ist einem ungewöhnlichen Umstand geschuldet: Antje Fretwurst ist 1954 von Hamburg in die DDR gekommen - ganz allein, ohne Eltern. Ein Schritt, der ihr damals, als 14-Jährige, gar nicht ungewöhnlich vorgekommen war, hat sie Heike Mayer für die Klönkist erzählt. Was passiert, wenn man einen Mops naturgetreu malt, warum die beiden Maler auch mal ein Bild auseinanderschneiden und warum nur noch wenige die Kunst der Hinterglasmalerei ausüben - das und vieles mehr erfahren Sie in der Klönkist.
Text us your thoughts on the episode or the show!In today's episode, we talk with Irwin Hipsman, founder of Repititos, to explore the often-overlooked world of customer marketing and the critical role of customer contact data. Irwin shares findings from his recent research report on the state of customer contact databases, revealing why so many organizations struggle with poor data quality and how it impacts customer communications, renewals, and crisis response.Together, they dive into:The definition of customer contact databases and why focusing on individuals—not accounts—is crucial.Key findings from Irwin's research, including an industry-average database health score of just 47%.The importance of cross-functional teams in maintaining healthy customer data.Actionable steps ops professionals can take to assess, clean, and maintain customer data health.Why better customer data translates directly into stronger customer relationships, higher retention, and better crisis management.Whether you're in marketing ops, customer marketing, or revenue operations, this conversation offers practical insights that can help transform your organization's approach to customer data management.Access the customer health score assessment here.Access Irwin's report here.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
MOPs & MOEs is powered by TrainHeroic!To continue the conversation, join our Discord! We have experts standing by to answer your questions.One of the classic problems with tactical strength and conditioning is that, unlike many athletic settings, you can't assume a common baseline level of fitness. Even in combat arms units, it's normal to have extremely wide ranges of fitness levels in the same unit. The same platoon might have powerlifters, distance runners, and gamers who would rather not exercise at all. In this episode Nate Palin joins us to share some lessons learned about navigating this challenge. He has coached diverse populations ranging from civilians to special operators, all of whom have influenced his current perspective. We touch on a number of important topics: Novelty in training can significantly impact engagement Barbells are not always the primary tool in tactical trainingEngagement and enjoyment are crucial for participation in trainingCoaching relationships are essential for effective training outcomesLifestyle conversations often take precedence over strict programmingReal-time monitoring can enhance training effectiveness and safetyPerformance programs focus on pushing limits, while wellness programs aim to elevate the baselineWellness and high performance are interconnectedTactical professionals have diverse roles beyond physicalityKnowledge sharing is vital for effective coachingMotivation is a leader's responsibility, not just a coach'sHard work remains the foundation of success in training
Trotha, Hans von www.deutschlandfunkkultur.de, Lesart
Trotha, Hans von www.deutschlandfunkkultur.de, Lesart
Text us your thoughts on the episode or the show!On todays episode, we talk with Rick Collins, Vice President of Demand Generation at ConnectWise, to explore his unconventional yet inspiring journey from IT to marketing operations and ultimately into executive marketing leadership. Rick shares how he transitioned from managing systems to driving demand, the pivotal career moments that shaped his path, and the leadership lessons he's learned along the way. Whether you're early in your marketing ops career or looking to break into leadership, this conversation is packed with valuable takeaways on navigating transitions, building trust, and expanding your influence.Tune in to hear:Rick's unique career path from IT and QA into marketing operations and eventually to a VP role in demand generation.How to leverage technical and relational skills to create career mobility within marketing.The importance of curiosity, relationship-building, and challenging assumptions—internally and externally—for leadership growth.Insights into managing through organizational change, including private equity acquisitions and team restructuring.Tips on transitioning from managing ICs to managing other managers, including the importance of communication, presentation skills, and executive alignment.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
5–Minute Parenting: Tips to Help You Raise Competent, Godly Kids.
Send us a textJoin 5-Minute Parenting for a special guest, fellow Ambassador author Alexandra ("Alex") Jensen, who will share simple strategies for discipling young children from her real-world experience as a busy mom of three. "Alex" is author of A Place of Grace for Moms of Littles, helping moms navigate the messy moments of motherhood, while connecting with God's heart. Alex is a Steering Team Leader for the MomCo. Organization (formerly MOPS), and has a Bachelor's degree in Elementary Education with a Minor in Creative Writing, and a Master's degree in Math and Science Education. She is a former Elementary school teacher, wife, stay-at-home mom, and antiques dealer. When Alex is not busy changing a diaper, packing lunches, or sneaking in a few pages of reading for her book club, she enjoys quilting. Be sure to visit her website, order her book, and follow her on social media: www.instagram.com/authoralexandrajensen www.facebook.com/Authoralexandrajensen www.alexandrajensen.orgLink for Alex's Book: https://www.amazon.com/Place-Grace-Moms-Littles-Sanctified/dp/1649606931Additional Resources:Awana https://www.awana.org/The MomCo (Formerly MOPS) https://www.themom.co/homeVeggie Tales Podcast https://veggietales.com/podcast/ Love this episode? Leave a positive rating/review by scrolling down to the bottom of this page. Your reviews are so important and so appreciated! Please share this episode with a friend ❤️ For more information and helpful resources, visit our websites at: https://www.karenferg.com/ https://www.sandrakaychambers.com/ Find our books on Amazon: Karen Ferguson: https://www.amazon.com/stores/Karen-Ferguson/author/B075SHZ1WV?ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true Sandra Chambers: https://www.amazon.com/stores/Sandra-Chambers/author/B00OHLARMO?ref=sr_ntt_srch_lnk_1&qid=1740085397&sr=1-1&isDramIntegrated=true&shoppingPortalEnabled=true FOLLOW US ON INSTAGRAM! @karenfergusonauthor @sandrakaychambers.com
Meet Ricardo “Ricky” Regalado, a dynamic serial entrepreneur transforming the Cleaning Services industry. Recognized in Google for Startups 22 and Inc 5000 4X, he's a visionary leader committed to making a genuine impact. As Founder/CEO of Rozalado Cleaning, Chicago's fastest growing facility services management company, and Route, a cutting-edge software platform for commercial cleaning companies, Ricky's mission is to Improve the Business of Cleaning and Raising the Bar across the industry. He is driven by Love, Family & Legacy. Be Positive, Be Humble, Build Culture. His leadership extends to hosting the Cleaning & Cocktails podcast, amplifying industry voices. Ricky is not just building businesses; he's creating a movement, empowering entrepreneurs through technology, data, and community. With a relentless work ethic and a passion for family at his core, Ricky Regalado is a catalyst for change, determined to build a brighter future for us all, adhering to his motto of “building a StrongerTogether Community!”” “If you make it about others, they'll make it about you!” Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big! Connect with Ricardo Regalado: Website: https://rickyregalado.com Instagram: https://www.instagram.com/rickyregalado/ LinkedIn: https://www.linkedin.com/in/rickyregalado/ Facebook: https://www.facebook.com/ricky.regalado.39 *E – explicit language may be used in this podcast.
Text us your thoughts on the episode or the show!The rise of AI tools has dramatically changed the landscape of email marketing and sales outreach, creating both exciting opportunities and significant risks. As Mustafa Saeed, co-founder and CEO of Luella, explains in this eye-opening conversation, many revenue teams are now "scared shitless" about how their reps might abuse these powerful new technologies.When AI-powered automation tools are implemented without proper guardrails, organizations face serious threats to their brand reputation, domain health, and even compliance standing. The problem isn't AI itself, but rather "AI coupled with reckless automation" that floods inboxes with content that lacks genuine value. As email service providers like Google and Microsoft respond with increasingly aggressive spam filters, even legitimate messages from trusted senders are getting caught in the crossfire.The solution isn't abandoning AI but reimagining how we use it. While many AI tools promise to remove humans from the loop, Saeed argues for bringing them back in through thoughtful collaboration between humans and AI agents. This approach combines the best of both worlds—AI's ability to analyze vast datasets and humans' talent for building authentic relationships.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
Text us your thoughts on the episode or the show!Ever wondered why your marketing data isn't delivering the insights you need? The answer lies in what Nicole Alvarez calls "the ugly work" – those essential but unglamorous tasks that create the foundation for beautiful marketing results.In today's episode, Nicole, a Solutions Architect at ClearPivot with a fascinating background in psychology and cognitive science, explains why field audits, permission sets, and process documentation deserve more attention. Drawing from her experience across multiple industries, she reveals how these behind-the-scenes elements enable the exciting, visible outcomes that marketing teams celebrate.We explore a powerful technique for demonstrating the value of data cleanup – building reports with bad data to show stakeholders why investment in data quality matters. When executives see inaccurate reports that don't reflect business reality, they better understand why dedicating resources to "boring" operational work is essential. Whether you're struggling to maintain clean data, communicate the value of operations work to executives, or simply looking to improve your marketing systems, this episode offers practical wisdom from seasoned professionals. Subscribe to OpsCast for more insights on the critical work that happens behind the scenes in successful marketing operations.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
Text us your thoughts on the episode or the show!Join us as we welcome back Garrath Robinson and first-time guest Sebastian Hidalgo from RevXcel for a deep dive into what it really takes to execute a go-to-market (GTM) strategy effectively today. Spoiler: it's not just about tactics or tools—it's about speed, trust, and team unity.Garrath and Sebastian challenge the old playbook of siloed teams and rigid strategies, and instead offer practical insights into how GTM execution needs to evolve to match buyer behavior and internal team dynamics. From sales being the true face of the brand to using frameworks like STRIKE and SWAT to stay agile, this conversation is packed with hard-earned lessons and bold takes.
Trotha, Hans von www.deutschlandfunkkultur.de, Lesart
Trotha, Hans von www.deutschlandfunkkultur.de, Lesart
Text us your thoughts on the episode or the show!Feeling swamped by marketing operations busy work?AI-powered automation can help you reclaim your time — but knowing what's real versus hype isn't easy.In this episode, Tarun Arora, a marketing tech veteran and founder of RevCrew, explains how AI goes beyond traditional rule-based automation by handling tasks that require human judgment. He shares how "agentic AI" systems act like virtual team members — making decisions, managing your tools, and only checking in when needed.You'll hear real-world examples, from inbox management and campaign optimization to audience selection, showing how AI can eliminate busy work and free you up for more strategic projects.Tarun also offers practical advice on where to start: focus on your biggest needs first, test real use cases, and remember — this is just mile one.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
Text us your thoughts on the episode or the show!When your marketing team needs to produce thousands of content pieces each month, the operational challenges can become overwhelming. In this eye-opening conversation with Satej Sirur, founder and CEO of Rocketium, we explore the emerging field of Creative Operations and how it's transforming how enterprise brands manage their content production.Satej shares how his "pet project" evolved into a platform that now helps performance marketers and creative teams work more efficiently together. We unpack the fundamental tension between creative expression and performance optimization - a struggle familiar to anyone who's tried balancing brand guidelines with marketing results.The most fascinating insights come when we discuss what makes creative content perform well. While marketers claim to be data-driven, few have systematically analyzed which creative elements drive results. Should your logo be larger in awareness campaigns? Does showing a product outside its packaging perform better than inside? Most decisions rely on gut feelings rather than data. Rocketium changes this by extracting creative attributes and correlating them with performance metrics to identify winning patterns.For organizations producing high volumes of content (2,000+ pieces monthly) with substantial teams (10+ members) and significant ad spend ($5-10M minimum), Creative Ops solutions offer a way to eliminate repetitive tasks and focus on strategic decisions. Satej emphasizes that technology alone isn't enough - implementing these solutions requires a cultural shift toward data-informed decision-making while still respecting creative expertise.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
Live from the International Franchise Association, Lance Graulich sits down with Doug Flaig, CEO of Stratus Building Solutions, to unpack one of the most powerful and overlooked franchise models in the game — master franchising.You'll learn how this low-cost, high-profit commercial cleaning business turned “invisible work” into an essential, legacy-driven empire. If you're looking for recurring revenue, impact, and scale — this is the episode you've been waiting for.
Lisa Steven got pregnant at 17 years old. Now a married mother of three, Lisa co-founded the Hope House in 2003, a successful Colorado-based non-profit as a means to empower disenfranchised young mothers.One of the most pervasive obstacles for teenage mothers is generational poverty. Another issue all teenage mothers face, despite race, location or socioeconomic background, is judgment. Believers, we cannot speak out of both sides of our mouth. If we are going to advocate for teenage mothers to keep their babies, we must provide them with resources, a village, and the love of Christ. Connect with Lisa at her website here, and learn more about the Hope House and MOPS' (now The MomCo) efforts to make motherhood accessible and successful for all women.SUPPORT His Heartbeat through Crown of Beauty Internationalhttps://www.crownofbeautyinternational.com/donateCONNECT with His Heartbeat and Crown of Beauty InternationalWebsite// Facebook//InstagramEmail: crownofbeautyinternational@gmail.comConnect with Sue Corl's Instagram//Facebook// WebsitePurchase Sue's Transformational Bible Studies and Devotionals on Amazon!Sue Corl's best-selling books: Crown of Beauty Bible Study, Broken But UndefeatedCrown of Beauty International: EMPOWERING WOMEN AROUND THE WORLD WITH GOD'S TRUTH!
Text us your thoughts on the episode or the show!What does it take to elevate marketing operations from a technical support function to a strategic business driver? AJ Driscoll reveals how understanding product marketing fundamentals transformed his career trajectory from system administrator to co-leader of an entire marketing department.The journey begins with a data-driven approach to validating and refining ideal customer profiles (ICPs). Rather than accepting conventional wisdom about target markets, AJ demonstrates how combining quantitative analysis with qualitative research creates powerful insights that sales teams can actually use. He walks us through his methodology for evaluating historical win rates, customer demographics, and industry trends to identify where businesses should focus their efforts.Most remarkably, AJ shares his unique philosophy on cross-functional collaboration. "My job is to help other people be better at their jobs," he explains, detailing how this service-oriented mindset helped him build relationships throughout his organizations. From creating automated alerts for sales teams to designing ROI tracking systems with finance, these collaborative efforts eventually earned him company-wide recognition typically reserved for top salespeople.For marketing operations professionals looking to expand their impact, AJ offers practical advice on developing business intelligence skills and becoming industry experts. He shares how new AI tools have accelerated the research process, allowing ops professionals to quickly gain domain knowledge that enhances their strategic contributions. The combination of technical expertise, product marketing understanding, and collaborative spirit creates the foundation for a marketing operations professional who can truly drive business success.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
Text us your thoughts on the episode or the show!Marketing leaders face a painful dilemma: they need to prove their impact through data, but marketing data is notoriously messy compared to the cleaner, more discrete data available to sales and finance teams. This gap creates what Eric Westerkamp, CEO of CaliberMind, calls a "data dumpster fire" that marketing operations professionals must somehow transform into credible reporting.Drawing from 20 years of executive leadership experience spanning sales and entrepreneurship, Eric offers a refreshingly practical perspective on how marketing teams can build trust in their data and storytelling. Rather than attempting to fix all data quality issues before beginning reporting initiatives, he advocates starting small with specific reports that deliver meaningful insights. This approach allows teams to identify which data elements need fixing while simultaneously delivering value.The conversation explores how marketing operations teams can effectively normalize data across systems, enabling consistent reporting even as organizations migrate between platforms or evolve their naming conventions. Eric shares a striking example where analysis of 1,800 job titles revealed that 80% were unique variations of essentially the same titles—a common challenge that undermines segmentation and reporting efforts.The episode also examines how AI is revolutionizing marketing operations. While AI tools may struggle with complex calculations, they excel at transforming buyer journey data with thousands of touchpoints into credible stories. Organizations embracing these capabilities are gaining significant efficiency advantages, with SDRs able to cover 20% more accounts and marketing teams generating insights faster than competitors.Whether you're a marketing operations professional struggling to build reporting credibility or a CMO needing to better demonstrate your team's impact, this conversation provides actionable guidance for taming your data dumpster fire and transforming it into powerful, trusted insights that drive business decisions. Connect with Eric Westerkamp on LinkedIn or visit calibermind.com to learn more about building marketing data you can trust.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
Text us your thoughts on the episode or the show!What happens when all your digital breadcrumbs—personal emails, professional accounts, device IDs, and physical addresses—get connected into a single identity? Jeremy Katz, SVP of Product Solutions, Identity and Data at Merkle, takes us deep into the fascinating world of identity resolution and first-party data.Starting with his unconventional path from English major to data analytics leader, Jeremy shares the pivotal moments that shaped his understanding of how organizations can build comprehensive customer views. He breaks down complex concepts like identity graphs, customer data platforms, and the technical challenges of defining seemingly simple terms like "customer." Through real-world examples from his experience implementing enterprise-wide customer data hubs, Jeremy illustrates how companies struggle with and ultimately solve the puzzle of connecting fragmented customer information.Looking toward the future, Jeremy identifies emerging trends that will reshape how organizations manage and leverage identity—from AI-driven audiences and synthetic data to retail media networks and data collaboration through clean rooms. Whether you're a marketing operations professional trying to implement a CDP or a business leader trying to understand the strategic value of your first-party data, this episode offers crucial insights into one of marketing's most foundational yet complex challenges.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
Our story tonight is called Dogs and Dust Mops, and it's a story about some spring cleaning on a warm afternoon. It's also about an orange kitty in the window, the sound of the vacuum running upstairs, fresh sheets, scrabbling paws on the deck, and the way your heart swells when you wrap your arms around someone you love. We give to a different charity each week, and we are giving to BeHeard Movement this week. BeHeard offers essential services to unhoused individuals, including private showers, access to clean and fresh laundry services, haircuts, and more. AquaTru water purifier: Click here and get 20% OFF with code NOTHINGMUCH. Beam Dream Powder: Click here for up to 40% off with code NOTHINGMUCH. BIOptimizers' Sleep Breakthrough: Click here and use code NOTHINGMUCH for 10% off any order! Cymbiotika products: Click here for 20% off and free shipping! Moonbird, the world's first handheld breathing coach: Click here and save 20%! NMH merch, autographed books, and more! Pay it forward subscription Subscribe for ad-free, bonus, and extra long episodes now, as well as ad-free and early episodes of Stories from the Village of Nothing Much! Search for the NMH Premium channel on Apple Podcasts or follow this link. Listen to our daytime show, Stories from the Village of Nothing Much, on your favorite podcast app. Join us tomorrow morning for a meditation.
Text us your thoughts on the episode or the show!The modern job hunt is broken—but Ryan Murphy, Managing Partner at UpfrontOps, has cracked the code. After being forced to resign from his position during a cross-country move, Ryan found himself frantically applying to hundreds of jobs with zero responses. Through experimentation and insight from HR professionals, he developed a revolutionary approach that transformed his results from 0% to a 50% interview rate.He reveals why most job seekers fail before they begin. Your resume likely scores terribly with Applicant Tracking Systems (ATS), the digital gatekeepers rejecting your applications before human eyes ever see them. The solution isn't just tweaking your resume—it's understanding the psychology of hiring managers and the hidden mechanics of job platforms like LinkedIn. Ryan shares the exact strategy for optimizing your resume for ATS using JobScan.co, how to craft personalized connection messages that bypass premium LinkedIn requirements, and the precise phrase to use in interviews to discover a position's true salary range before revealing your expectations.Ready to transform your job search? Whether you're currently looking or preparing for future opportunities in marketing operations, these battle-tested techniques will give you a significant advantage in a competitive market. Connect with Ryan at UpfrontOps.com to learn more and access templates that have helped professionals secure immediate salary increases and land roles they love.Episode Brought to You By MO Pros The #1 Community for Marketing Operations ProfessionalsSupport the show
Welcome to MongoDB Podcast with host Shay McAlister! In this engaging episode, we dive into the transformative realm of AI in revenue operations, featuring our special guest, Fabio, Senior Software Development Engineer at MongoDB. Discover how AI is revolutionizing rev ops through Mops AI, a tool born from innovative hackathons. Fabio shares insights on leveraging MongoDB's own tools and advanced technologies like OpenAI and Atlas Vector Search to optimize tedious processes and enhance data utilization. Perfect for developers, AI enthusiasts, and tech innovators, this episode offers deep dives into practical AI applications, internal tool creation, and the future of generative AI in optimizing business processes. Tune in for a compelling look at how AI-powered innovation is shaping the way we handle data and drive revenue!