Google vs Facebook

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As digital marketers, we get this question asked all too often by business owners and other entrepreneurs just starting out: Should I advertise on Google or Facebook? The short and sweet answer is: You should be doing both! BUT, it does also depend on the type of business you have, what niche you'…

digiCoffee

  • Oct 1, 2019 LATEST EPISODE
  • infrequent NEW EPISODES
  • 16m AVG DURATION
  • 12 EPISODES


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Latest episodes from Google vs Facebook

Top 5 Marketing Trends Going Into 2020

Play Episode Listen Later Oct 1, 2019 8:35


Tik-Tok! What is your business doing NOW to stay relevant and keep up with these top 5 marketing trends going into 2020? And in case you're not in the loop, Tik-Tok is NOT a new hip way to start a 'knock-knock' joke...

Ep. 9 - Generating High-Quality Leads for Financial Services - Google or Facebook

Play Episode Listen Later Jul 31, 2019 22:32


Today, we talk about how it is possible to generate high-ticket leads for financial advisors or other finance professionals, using Google and/or Facebook Advertising. If you're a financial advisor, legal advisor or an accountant looking for an alternative and better way of getting qualified leads and clients for your business, using the power of digital advertising. This is a must-watch! We break down the steps below and tell you what you need to know before you start running ads on Facebook or Google, what type of tools you need and more. Before investing in advertising you need: 1. Professional Website and/or Landing Pages per your Offer/s - Credibility 2. A Sales Closer, Quality Sales Team that can close deals - The Follow up and close! 3. CRM - Client Relationship Mgmt. software (see best options below) 4. Email Marketing Campaign or partner - Nurture your leads, warm them up for the close 5. Well defined Customer Avatar written out. 6. Funnel with no breaks - Ensure conversion tracking is in place. Landing Page Tools with Free trials: https://unbounce.grsm.io/partnert0ukj9768 https://www.clickfunnels.com/ Free Email Tool: https://mailchimp.com/ Best CRM Tools: https://www.activecampaign.com/ https://keap.com/ Scheduler: https://www.oncehub.com/scheduleonce Free Marketing Tools: Facebook Pixel Helper - https://bit.ly/1XVj3f4 Google Analytics - analytics.google.com Facebook Pixel - Look inside your Facebook ads manager to locate and setup pixel (Free tracking tool provided by Facebook to measure visitor volume, events, and actions on your website or landers) Mat's LinkedIn: https://bit.ly/2K69jMY Schedule a Discovery Call with us here: https://appoint.ly/s/mathew_rincon/discovery Our Site: https://digi.coffee/ Follow us: https://www.instagram.com/digicoffeeads/ https://www.facebook.com/digicoffeeads/ https://www.linkedin.com/company/digitalcoffee/ Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content. #LeadGeneration #MarketingforFInancialAdvisors #Facebookads

Ep. 8 - How to Create Retargeting Ads that Work - Google vs Facebook

Play Episode Listen Later Jun 27, 2019 15:34


You ever get those ads that seem to follow you around the internet? Yep, those are retargeting ads. If you're not sure what they are or you do, but don't know how to create retargeting ads on Facebook or Google, enjoy the nuggets shared in the video! Some remarketing or retargeting ads are super annoying, while others are nicely timed reminders for those products we didn't purchase days or weeks before. Our Site: https://digi.coffee/ Social Media: https://www.instagram.com/digicoffeeads/ https://www.facebook.com/digicoffeeads/ https://www.linkedin.com/company/digitalcoffee/ Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content.

Facebook Libra Emergency Episode! ZuckBucks?!

Play Episode Listen Later Jun 20, 2019 16:33


You may have heard by now that Facebook is releasing its cryptocurrency libra. ♎ Many cryptocurrency enthusiasts and Facebook pessimists are presenting DOOM and GLOOM reactions to this...

Ep. 7 - What are Target Audiences? - Google vs Facebook

Play Episode Listen Later Jun 6, 2019 21:57


So you have your product and/or service ready to be launched and marketed to the public. But have you carved out your ideal customer? Is your target audience well defined? Who is your target audience? These are just some of the questions we'll help answer on today's episode as well as giving you pointers on how to reach your target audience inside Google and Facebook ad platforms. Our Site: https://digi.coffee/ Social Media: https://www.instagram.com/digicoffeeads/ https://www.facebook.com/digicoffeeads/ https://www.linkedin.com/company/digitalcoffee/ Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content.

Ep. 6 - How to come up with a creative name for your business

Play Episode Listen Later May 30, 2019 29:00


On today's episode, we chat about something many entrepreneurs struggle with - coming up with a creative and memorable name for their businesses and products. Our Site: https://digi.coffee/ Social Media: https://www.instagram.com/digicoffeeads https://www.facebook.com/digicoffeeads/ https://www.linkedin.com/company/digitalcoffee Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content

Ep. 5 - Advertising Your Expertise [Course] Online (Part 2) - Google vs Facebook

Play Episode Listen Later May 20, 2019 28:40


Today, we kick off the week with a continuation from our last episode where we chat about how to get started advertising your course online. If you're a life coach, an expert trader, or any type of guru within your niche. Our Site: https://digi.coffee/ Social Media: https://www.instagram.com/digicoffeeads https://www.facebook.com/digicoffeeads/ https://www.linkedin.com/company/digitalcoffee Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content

Ep. 4 - How to Advertise Your Expertise [Course] Online - Google vs Facebook

Play Episode Listen Later May 13, 2019 12:21


On Today's episode we talk about how to get started advertising your course online. If you're a life coach, an expert trader, or a guru within your niche, you'll want to give this episode a listen. Our Site: https://digi.coffee/ Social Media: https://www.instagram.com/digicoffeeads https://www.facebook.com/digicoffeeads/ https://www.linkedin.com/company/digitalcoffee Podcast https://anchor.fm/dashboard Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content.

Ep. 3 - Marketing Automation, Chatbots and More - Google vs Facebook

Play Episode Listen Later May 8, 2019 10:28


Are bots and automation bad? On our last, episode you heard us talking a bit about chatbots and A.I. and how they have been changing the way we interact with everyday society and if it's worth investing in chatbots for businesses in the digital era. Today, we dive deeper into automation within marketing and online advertising. We also share our thoughts on the ethics, and gray area behind bot automation in social media. How they help and the different methods of automation. Our Site: https://digi.coffee/ Social Media: https://www.instagram.com/digicoffeeads/ https://www.facebook.com/digicoffeeads/ https://www.linkedin.com/company/digitalcoffee/ Podcast: https://anchor.fm/dashboard Thanks for tuning in. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content.

Ep. 2 - Chatbots: Innovation in Marketing - Google vs Facebook

Play Episode Listen Later Apr 30, 2019 12:24


Today we talk about the emergence of chatbots, innovation and the different types of automation within Facebook ads and marketing in general. For more Google or Facebook ad tips: Our Site: https://digi.coffee/ Social Media: https://www.instagram.com/digicoffeeads/ https://www.facebook.com/digicoffeeads/ https://www.linkedin.com/company/digitalcoffee Podcast: https://anchor.fm/dashboard Thanks for watching our video. Please follow us @digicoffeeads for more content like this, leave a comment if you have questions about our video. As well, follow us on Instagram Tv and everywhere else you see our content.

Ep. 1 - Agricultural Products and eCommerce on Google vs Facebook

Play Episode Listen Later Apr 11, 2019 8:44


For today's episode we talk about eCommerce products, specifically agricultural products where we have experience doing advertising online for. We break down which platform and the type of campaigns that can work better for this type of business AND for eCommerce businesses in general. For some more Google or Facebook ad tips: Visit us - https://digi.coffee/ Social Media https://www.instagram.com/digicoffeeads/ https://www.facebook.com/digicoffeeads/ https://www.linkedin.com/company/digitalcoffee YouTube - http://yt.vu/+digicoffee Thanks for tuning in! Don't forget to subscribe and turn on notifications for a weekly dosage of videos about Google & Facebook ads, and digital advertising, in general, to help you grow your business with paid ads online!

Ep. 0 - Google or Facebook Ads? - Which Platform Should I use to Advertise my Business?

Play Episode Listen Later Mar 23, 2019 8:31


As digital marketers, we get this question asked all too often by business owners and other entrepreneurs just starting out: Should I advertise on Google or Facebook? The short and sweet answer is: You should be doing both! BUT, it does also depend on the type of business you have, what niche you're in, what your goals are, your budget, what stage your business is in etc. Check out our first episode of 'Google vs Facebook' for some cool, quirky and useful tips that can help your business prosper online in this jungle we call the digital or information era. Our agency - https://digi.coffee/ Automation Tool - https://espressogram.podia.com/ Follow us on social media for more Google or Facebook ad tips: https://www.instagram.com/digicoffeeads/ https://www.facebook.com/digicoffeeads/ https://www.linkedin.com/company/digitalcoffee Thanks for tuning in! Don't forget to subscribe and turn on notifications for a weekly dosage of videos about Google & Facebook ads, and digital advertising, in general, to help you grow your business with paid ads online!

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