Podcasts about landing pages

  • 1,783PODCASTS
  • 3,752EPISODES
  • 28mAVG DURATION
  • 5WEEKLY NEW EPISODES
  • Sep 21, 2026LATEST

POPULARITY

20192020202120222023202420252026

Categories



Best podcasts about landing pages

Show all podcasts related to landing pages

Latest podcast episodes about landing pages

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤLanding pages are where most marketing budgets quietly go to die, and the fixes are usually smaller than you'd think. Jay Schwedelson and Daniel Murray run through the specific things killing conversion rates right now, from the number of form fields you're demanding to the word sitting on your button. There's also a fairly involved detour into airplane hygiene that produces a new favorite word.ㅤBest Moments:(03:05) Every extra must-fill field on your form costs you 8% of your registrants(03:27) Social proof under the CTA works better when the number is oddly specific and the audience is named(04:30) One testimonial is enough, but "I loved it" does nothing compared to a hard percentage(04:47) Navigation bars on a landing page can cost you 30% of visitors who came ready to buy(06:29) Logos only validate if they match the size of company actually landing on your page(07:37) The word "submit" on a button, and what to write instead so people know exactly what they're getting

The Profitable Content Creator with Kristen Poborsky
#147 | Stop Rewriting Landing Pages- The 4 Places Your Funnel Actually Breaks

The Profitable Content Creator with Kristen Poborsky

Play Episode Listen Later Sep 14, 2026 12:34


Send us Fan MailTraffic showing up, conversions at zero — is your copy really the problem?Kristen almost spent two days rewriting a landing page that had nothing wrong with it. Instead of guessing, she connected her Facebook ad data to Claude and asked it questions. Thirty minutes later she had her answer, and it wasn't the words on the page. She was sending cold traffic to a warm ask. Same page, same copy, warmer audience, completely different result.In this solo episode she walks through the order she checks things in when something isn't converting: audience, handoff, mechanics, then messaging. Copy comes last, not first. She also shares the 20-minute weekly habit — three numbers, written down, one change at a time — that keeps you from rebuilding pages you never needed to touch.If you'd rather find the break than rewrite everything, take the free two-minute audit linked below. It looks at your business and tells you which three agents to build first. FREE AI RESOURCESGrab the free AI Business Team Blueprint linked below and see what changes when something is finally watching your numbers for you.https://www.kristenpoborskytraining.com/biz-team-blueprint There's a free two-minute audit linked below that shows you exactly which of these three jobs your business is missing first. Six questions. 

Undiscovered Entrepreneur ..Start-up, online business, podcast
Turn Your LinkedIn & X Profile Into an Inbound Lead Machine

Undiscovered Entrepreneur ..Start-up, online business, podcast

Play Episode Listen Later Sep 8, 2026 28:33 Transcription Available


Did you like the episode? Send me a text and let me know!!Inbound leads close at 14.6%. Outbound closes at 1.7%. If you're still relying on cold outreach to fill your pipeline, you're working eight times harder for a fraction of the results. In this episode of Business Conversations with Pi and Piette 2.0, PI and Piette answer a listener's question from tuepodcast.net/askpi: how do I build a personal brand on LinkedIn or X to generate inbound leads?The answer is a complete 2026 blueprint — from profile optimization and algorithm mechanics to content strategy, lead magnets, and the one reframe that changes everything: you're not giving away your secrets, you're proving you're the only one qualified to execute them.What You'll Learn:Why inbound leads convert 8-9x better than cold outreach — and the psychology behind the gapWhy LinkedIn now drives 75-85% of all B2B social media leadsHow LinkedIn capped connection requests to 100-200 per week — making inbound mandatoryWhat a personal brand actually is in 2026 (hint: it's not a color scheme)How to write a hyper-specific positioning line that filters the right buyers instantlyWhy your LinkedIn profile should function as a landing page, not a resumeWhat "true flexing" looks like — and why objective proof beats empty adjectives every timeHow LinkedIn's new 360 Brew AI ranking system works and what kills your confidence scoreWhy the March 2026 authenticity update killed polls, engagement bait, and external linksWhy PDF carousels pull a 6.6% engagement rate (and what dwell time has to do with it)Why one deep post per week beats five shallow ones — every timeThe content flywheel: one foundational piece that fuels your entire week of contentThe Ty Mumford stump grinding method: how radical authenticity builds fierce loyaltyWhy giving away your best frameworks for free is the fastest way to get paying clientsHow to create ideological enemies — and why it magnetizes your ideal tribeThe three-step inbound post funnel: awareness → education → soft actionWhy lead magnets and email lists are the ultimate finish line of every social strategyWhy your email list is the only audience you actually ownTimestamps:[00:00:00] – The Vacuum Salesman vs. The Welcoming Storefront: The Core Analogy[00:01:30] – The Listener Question & Today's Mission[00:02:30] – Why Inbound Converts 8-9X Better Than Outbound[00:03:00] – 14.6% vs. 1.7%: The Psychology of Asymmetrical Trust[00:03:30] – LinkedIn Drives 75-85% of All B2B Social Leads[00:04:00] – Why LinkedIn Killed Mass Outreach (100-200 Connection Cap)[00:04:30] – What a Personal Brand Actually Is in 2026[00:05:00] – The Hyper-Specific Positioning Line That Filters Buyers Instantly[00:06:00] – X Platform Technical Requirement: Your Profile Must Be 100% Public[00:06:30] – Treating Your LinkedIn Profile as a Landing Page[00:07:00] – The Banner Image as Window Display: Filtering In and Filtering Out[00:07:30] – The About Section: A Sales Letter Disguised as an Introduction[00:08:00] – True Flexing: Why Objective Proof Beats Empty Adjectives[00:09:30] – Building the Storefront: Profile Optimization Complete[00:09:45] – The 2026 Algorithm Landscape: Views Down 50%, Engagement Down 25%[00:10:00] – LinkedIn's 360 Brew AI: How the Confidence Score Works[00:11:00] – Why Posting Off-Topic Kills Your Reach Across the Board[00:11:30] – The March 2026 Authenticity Update: What Got Killed[00:12:00] – Polls Are Dead: 0.07% Engagement Rate Explained[00:12:30] – What the Algorithm Is Actually Rewarding Now[00:12:45] – PDF Carousels: 6.6% Engagement Rate and the Dwell Time Mechanic[00:13:30] – Why One Deep Post Per Week Beats Five Shallow Ones[00:14:00] – The Golden Posting Window: Tuesday-Thursday, 9-11 AM[00:14:30] – The Content Flywheel: One Piece, Full Week of Content[00:15:30] – Humanizing the Brand: Why Authenticity Is a Technical Advantage[00:16:00] – Ty Mumford and Stump Grinding: The Power of Documenting Your Reality[00:17:00] – Give Away the Manual: Why Free Frameworks Attract Paying Clients[00:18:00] – Creating Ideological Enemies to Magnetize Your Tribe[00:19:00] – The Three-Step Inbound Post Funnel: Awareness → Education → Action[00:20:30] – Lead Magnets and Why Email Is the Only Audience You Own[00:22:00] – Final Thought: How Will Your Brand Retain Its Human Soul?[00:23:00] – Submit Your Question & Wrap-UpSubmit Your Question:

Digitale Optimisten: Perspektiven aus dem Silicon Valley
Wie du diese 3 Geschäftsideen an diesem WE startest (mit Verena Scheffcyzk, Million Labs)

Digitale Optimisten: Perspektiven aus dem Silicon Valley

Play Episode Listen Later Sep 7, 2026 61:34


279 | Verena Scheffczyk hat über 2.500 Gründern dabei geholfen, ihr Startup zu starten. Wie das heute mit KI geht, erzählt sie in dieser Folge. Mehr über Million Labs hier: https://millionlabs.com/start/Partner dieser Folge:PlaudRichtig gute Transkriptionen für Offline Meetings mit Plaud. Geh auf: https://de.plaud.ai/dpt10% Discount code: OPT10Mach das 1-minütige Quiz und finde eine Geschäftsidee, die zu dir passt: digitaleoptimisten.de/quiz. Mich erreichst du unter alexander@digitaleoptimisten.deSo erreichst du uns:Sprachnachricht senden: https://www.speakpipe.com/digitaleoptimistenEmail schreiben: alexander@digitaleoptimisten.deLearningsKI senkt Gründungskosten deutlichKI hat Entwicklungskosten stark gesenkt; MVPs kosteten früher 50.000 bis 100.000, heute reichen oft deutlich weniger, um eine erste Version zu bringen, in zwei bis drei Monaten auf den Markt zu gehen. Die Barriere fällt weiter, wodurch auch nicht-technische Gründer leichter loslegen können. Mit WIPECODING (2025) wird KI-Programmierung als neue Form des MVP-Buildings beschrieben, wodurch sich die Spielregeln weiter verschieben. Validierung vor BauentscheidungenTrotz KI-basiertem Bau verzichtet es nicht auf Validierung: 90 % der Startups scheitern, weil kein echter Marktbedarf besteht bzw. Kunden nicht zahlen wollen. Der signifikante Kern ist, dass Signale aus echten Nutzern wichtiger sind als einzelne Aussagen in Interviews; Demonstrationen, Landingpages und Clear Calls-to-Action liefern konkrete Validierungsergebnisse. Ein Preispunkt oder eine Early-Access-Option dient dabei als messbares Signal, ob Nutzer bereit sind zu zahlen oder sich zu engagieren. Start-Launch-Grow als ValidierungszyklusDas Framework beginnt mit Start – definierte Validierung in einer Nische und einer klaren Geografie; Launch baut eine minimale KI-Version mit Must-Haves, Grow testet drei Kanäle, um konstant Kunden zu gewinnen. Die Nische, eine klare Use-Case und Deutschland als Geography sind essenzielle Vorgaben, um das Experiment sauber zu halten und Iterationen zu ermöglichen. Time-to-Wow wird als KPI genutzt, um zu prüfen, welche Funktion den größten unmittelbaren Nutzen erzeugt. MVP-Fokus: drei KernfunktionenFür das MVP in komplexen Märkten reichen drei Kernfunktionen: Sprachaufnahme (Voice Input), automatische Ausgabe (Output) und eine sichtbare Juxtaposition in der App, um Nachwirkungen zu ermöglichen. Weitere Funktionen bleiben pending („Coming soon“), damit der Marktvalidierungsknüppel schnell greifbar bleibt. Die Vorgehensweise vermeidet umfangreiche Bürokratie oder vollständige Release-Pläne und fokussiert stattdessen auf greifbaren Wow-Maktor, der die Nutzerakzeptanz misst.KeywordsKünstliche Intelligenz Startups KostenreduktionMVP Kosten Reduktion KIStart Launch Grow FrameworkValidierung in Nische mit KITime-to-Wow KPIValidierung Landingpage mit KI StartupsPflanzenschutzmittel Digitalisierung LandwirteHaustiermarkt Abschiedsdienst PlattformDrei Channel Experimente im Grow FrameworkLandingpage Waitlist Pricing Early Access nutzenPrompting KI KostenClaude Code Claude Design ToolsNo-Code Tools Vergleich Make Airtable Replit Lovable

PPCChat Twitter Roundup
We Wasted 4 Months Optimizing for the Wrong Leads ft. Saif Al-Jabbar Khan

PPCChat Twitter Roundup

Play Episode Listen Later Sep 2, 2026 45:34


Saif Al-Jabbar Khan shares his journey from a DevOps engineer to a successful paid search marketer, highlighting key lessons from his experiences with client management, conversion tracking, and AI integration in digital marketing. Key topicsSaif's career transition from DevOps to marketingImportance of defining qualified leads earlyCommon mistakes in conversion trackingUsing AI for nuanced account analysisThe role of WhatsApp in Middle Eastern marketingStrategies for managing client expectationsThe impact of landing pages on campaign successLessons learned from account auditsChapters00:00 Introduction and Guest Background03:58 The Importance of Qualified Lead Definition11:52 Improving Lead Qualification Rates15:49 The Role of Landing Pages and Client Communication20:04 Adapting Strategies Based on Data Insights22:09 The Impact of Data and System Changes24:00 Advice for Paid Search Marketers Facing Crises26:00 Reviewing and Refining Lead Criteria30:03 Common Mistakes in Account Management33:56 Using AI for Nuanced Account Analysis36:02 WhatsApp as a Key Channel in Dubai38:08 AI and Privacy Considerations42:09 The Role of Journey Aware Bidding43:47 Final Tips for Paid Search Success45:02 Fun Question: PPC Movie Title45:57 Upcoming Events and Networking OpportunitiesFind Saif on LinkedIn Join us on ⁠⁠⁠⁠⁠⁠⁠⁠Slack⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Don't REED My Mind
#429 - Digital Real Estate

Don't REED My Mind

Play Episode Listen Later Sep 1, 2026 26:51


Episode 429. You have been building your brand on rented land and you do not even know it. In this episode we talk about Digital Real Estate. What it is, why it matters, and why every content creator, podcaster, Youtuber, and influencer needs their own personal Landing Page before a platform takes everything they built overnight. Watch This Episode Video on Youtube Sponsor: Build your Digital Real Estate Today - Creator HQ -------------------- HenCoGa Business Club - Henry County & Atlanta's premier business platform launching November 9th. Only 100 Founding Member spots, ever...claim yours today!

How to Scale an Agency
High-Converting Landing Pages for Agencies: Tim Keen Rips Apart My Funnel Live

How to Scale an Agency

Play Episode Listen Later Aug 31, 2026 33:57


My lead magnet giveaway went viral — 600 comments across LinkedIn and X. It booked zero calls. So I brought Tim Keen (agency founder with an exit, and one of the best funnel minds in the game) onto the show to rip my lead generation funnel apart live — and he showed up having already rebuilt it the night before. If you run a marketing, paid ads, or SEO agency and your landing pages get opt-ins but your calendar stays empty, this episode is the teardown you should be doing on your own funnel. You'll learn: - The "two beers" test: why confused visitors bounce, and how to walk eyes from headline to booked call with nothing blocking the maze - Why your lead magnet headline should lead with proof, not cleverness ("40+ prompts powering 300+ agencies" beats anything clever) - The thank-you page most agencies waste — and how Tim turns it into the page that actually books the call (video + personalized offer + survey, in that order) - Why asking for registration right after the email opt-in kills conversions, and what to ask for instead - Pre-filled calendars, qualifying forms, and the friction fixes that stop qualified leads from abandoning at the booking screen - Moving off GoHighLevel: what's worth replacing, what isn't, and the custom stack Tim built (spec-as-contract builds, Convex, ClickHouse, full attribution) - Build vs. buy, straight talk: why building your own software probably won't make you more money — and when it will

CameronLimitless
Landing Page vs Homepage: The Subtraction Pass That Fixes Both

CameronLimitless

Play Episode Listen Later Aug 20, 2026 19:17


Search "landing page vs homepage" and every result tells you the same thing: they're two different tools for two different jobs. True — and useless, because you've got both, and both are leaking.This episode doesn't choose between them. It deletes one.The Subtraction Pass is one count and three cuts: count every destination on your front page, then cut the menu, cut the choices, and cut the clicks until exactly one thing is left. Nothing gets added — no new copy, no new design, no new tool — which is why you can finish it in an evening.Also in this one: why clutter feels necessary (and what each excuse actually costs), what Hick's Law measured in 1952, and why one action on a page is Conversion Logic Compression rather than just tidier design.One letter a week: cameronlimitless.com/letter

Facebook-Marketing leicht gemacht
440 -

Facebook-Marketing leicht gemacht

Play Episode Listen Later Aug 19, 2026 27:59 Transcription Available


Du führst Kundeninterviews – aber wie wertest du stundenlange Gespräche effizient aus?

Optimal Business Daily
2145: The 8 Questions That Create Perfect Landing Page Copy by Michael Lykke Aagaard with Neil Patel on Conversion Copywriting

Optimal Business Daily

Play Episode Listen Later Aug 15, 2026 9:19


Get the 200+ Page Optimal Living Daily Workbook (PDF) - Free. Want to turn today's episode into an actionable plan? Join the Optimal Living Weekly newsletter and I'll send you our 200-page digital workbook immediately. It's packed with the best takeaways from the show, formatted for easy reading and implementation at home. Get your free PDF workbook here: https://oldpodcast.eo.page/join Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 2145: Michael Lykke Aagaard shares the eight questions he asks before and after writing a first draft of landing page copy, illustrated with a Saxo Bank case study that nearly doubled trial sign-ups. The first four clarify the page's single goal, the offer itself, the benefit to the prospect, and what a prospect needs to know before saying yes. The last four pressure-test the draft for a compelling reason to act, a title that carries the strongest selling point, anything that can be cut, and a design that supports the words. Read along with the original article(s) here: https://neilpatel.com/blog/high-impact-landing-copy/ Quotes to ponder: "Confusion is one of the great conversion killers. The more you ask your prospects to consider, the more likely they are to end up doing nothing at all." "Your prospects are busy, and they are not going to spend several minutes trying to figure out what your offer will do for them." "Design and copy go hand in hand. The presentation of the landing page has a huge impact on the copy and to which extent it will be read." Optimal Work Daily is a daily career advice podcast where we narrate the best articles on productivity, entrepreneurship, and work-life balance, read to you by a professional narrator so you can grow your career a little more every day. Learn more about your ad choices. Visit megaphone.fm/adchoices

desire lines - Podcast
Wer fährt hier eigentlich? // desire lines notes #9

desire lines - Podcast

Play Episode Listen Later Aug 12, 2026 9:01


Wer fährt hier eigentlich und mit wem kommunizieren wir in der Radbranche? Strava meldet für 2024 ein Wachstum von 11% bei Fahrerinnen. Ältere Nutzer (61+) legen die meisten Kilometer des Jahres zurück. E-Bikes demokratisieren den Sport, machen ihn zugänglicher für Menschen, die früher nicht mitgefahren wären. Und das Bild in Kampagnen, auf Landingpages, in Tourismusprospekten? Athletisch. Männlich. 35–45. Bergkulisse. Perfektes Licht.1. Das Bild hinkt der Realität um mindestens fünf Jahre hinterher. Die Zielgruppe hat sich verschoben – durch E-Bikes, durch demografischen Wandel, durch veränderte Mobilitätsmuster. Wer heute noch ausschließlich den sportlichen Typ zeigt, kommuniziert an 80% seines Marktes vorbei. Das ist keine progressive Forderung, das ist Grundlagenmarketing.2. „Aspiration" ist keine Ausrede mehr. Das Argument „Wir zeigen das angestrebte Ich, nicht das tatsächliche Ich" funktioniert bei Parfüm. Bei einem Produkt, das Teilhabe verspricht, grenzt es aus. Wer das E-Bike als Einstiegsmöglichkeit vermarktet und dazu einen Hochleistungsathleten zeigt, schickt widersprüchliche Signale.3. Bilder definieren, wer willkommen ist. Kommunikation ist nicht nur Botschaft – sie ist Einladung oder Ausschluss. Tourismus-Destinations, die nur eine bestimmte Art von Reisenden zeigen, signalisieren allen anderen: Ihr seid hier nicht gemeint. In gesättigten Märkten ist das eine Entscheidung gegen Wachstum.

Limited Supply
S17 E4: Stop Building Landing Pages by Hand...Here's What's Next

Limited Supply

Play Episode Listen Later Jul 29, 2026 26:50


Nik breaks down what's actually new with GPT-5.6 Sol and why it's a bigger deal for marketers than most people realize. He walks through how he's using it inside his AI agent "Jet", why hyper-realistic product imagery is now table stakes, and how a tool called Jurni is changing the way he builds high-converting landing pages. Nik also gets into the real question every marketer should be asking: what should stay in-house, and what's better handed off to an external vendor or freelancer. --- Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at ⁠⁠tatari.tv/limitedsupply⁠⁠. --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠⁠⁠ for more insider tips. And if you're looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠⁠⁠ for Nik's most unfiltered, uncensored thoughts. Check out the Nik's ⁠⁠⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠⁠⁠ Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

OrbisX Off the Clock Show
Stop Faking It: Authenticity, Landing Pages & the Growth Program You Should Have Set Up Yesterday

OrbisX Off the Clock Show

Play Episode Listen Later Jul 29, 2026 77:35


There's a version of marketing that looks great on the surface and converts nobody. You've seen it — the polished Instagram grid, the generic "premium detailing services" homepage, the copy that sounds like every other shop in a hundred-mile radius. This episode is the antidote to all of it.Shawn and Marshall come in hot on authenticity — not as a feel-good concept but as a straight-up business strategy. In a market where customers have been overpromised and underdelivered by enough shops that they're skeptical before they even click your link, being genuinely real about who you are, what you do, and what it costs is the single fastest way to stand out. The shops that are winning right now aren't the ones with the flashiest branding. They're the ones customers trust on first contact.The landing page conversation is one of the most practically valuable segments the show has produced. Shawn breaks down the new landing page builder and why it exists — because most detailers' online presence is actively working against them. A homepage tries to do everything and ends up doing nothing. A focused landing page does one thing: takes a specific customer with a specific problem and walks them straight to a decision. No distractions. No confusion. No "call us for pricing" dead ends. Just a clear offer, a clear outcome, and a clear next step. Shawn walks through what a properly built landing page actually looks like and why the new builder makes it something any shop owner can execute without a web agency or a developer.Then the HyperClean growth program gets the full breakdown it deserves — and the question the whole segment answers is simple: why is this the number one thing a detailing shop should have set up right now? Shawn and Marshall go through the real answers. It removes the upsell friction that costs shops ceramic coating revenue every single day. It handles the logistics that shop owners don't have time to think about. It creates a repeatable, systemized revenue stream that doesn't depend on anyone remembering to make the pitch. And it works whether you have one tech or ten. The shops that have it set up are closing coatings they never would have closed before — not because they got better at selling, but because the system sells for them.The data thread running through the episode ties it all together. Knowing your customer, understanding your market-specific pricing, and continuously refining your message based on what's actually converting — that's not optional anymore. It's the difference between a shop that grows and a shop that just stays busy.Authenticity gets customers to trust you. A landing page gets them to act. The HyperClean growth program gets them to spend more. Set all three up and you've built something that compounds.

The Manufacturing Marketer
Stop optimizing for clicks: A better approach to B2B landing pages w/ Tas Bober | IMC Live

The Manufacturing Marketer

Play Episode Listen Later Jul 23, 2026 62:44


Most B2B landing pages are built to convert — but what if that's the wrong goal entirely? In this conversation, we'll sit down with Tas Bober, landing page strategist and founder of The Scroll Lab, to rethink how we approach LPs for complex products and services. We'll cover:Why on-page conversions are a misleading success metricHow to build pages that serve buying committees, not just individual clicksWhat it actually looks like to match your landing page to the B2B buying journeyFrom page structure to messaging strategy, Tas will share what it takes to create landing pages that give buyers the information they need to build a business case and put you on the shortlist.

Publish & Prosper
The Real Cost Behind Selling Books Direct

Publish & Prosper

Play Episode Listen Later Jul 22, 2026 57:24 Transcription Available


In this episode, Matt & Lauren continue the conversation they started in Episode #128 and dig into the cost involved in selling direct. Learn more about what expenses you should account for as you launch, maintain, and grow your ecommerce store, including:

No leads, no fun!
Warum Leads im CRM versickern (und was dagegen hilft): 3 typische Prozessfehler

No leads, no fun!

Play Episode Listen Later Jul 22, 2026 25:57


Marketing generiert fleißig neue Kontakte, doch der Vertrieb sagt: „Die Leads taugen nix“. B2B-Unternehmen kennen diese Diskusssion. Der erste Reflex vieler Geschäftsführer ist, mehr Kampagnen zu fordern oder ebenfalls die Qualität der Leads anzuzweifeln. Doch das eigentliche Problem liegt meistens gar nicht an den Leads selbst, sondern an typischen Prozessfehlern, die ein „schwarzes Loch“ im CRM entstehen lassen. In dieser Folge von „No Leads, No Fun“ sprechen Martin Bredl und Patrick Burmeier darüber, warum viele B2B-Leads ungenutzt versickern und wie Unternehmen diesen Teufelskreis durchbrechen. Sie beleuchten drei typische Fehlermuster im Prozess und zeigen, wie aus geparkten MQLs und Messe-Kontakten messbare Abschlüsse werden. In dieser Folge sprechen wir unter anderem über: • Warum rund 97 % aller MQLs beim ersten Kontakt noch gar nicht kaufbereit sind und wie eine dedizierte SDR-Funktion (Sales Development Representative) mit Signal-basiertem Lead Scoring verhindert, dass potenziell wertvolle Leads in der Warteschleife vergessen werden. • Wie Messe- und Offline-Leads aus der 1:1-Vertriebsfalle gerettet werden, indem man durch unwiderstehliche Content-Angebote auf Landingpages ihre digitale Zustimmung (Tracking) einholt, um Signale im CRM überhaupt erst nutzbar zu machen. • Warum freie Notizfelder im CRM oft ein Daten-Grab sind, weshalb Pflichtfelder für Verlustgründe (Lost Reasons) unverzichtbar sind und wie ein regelmäßiger Feedback-Prozess zwischen SDR und Vertrieb ein echtes, lernendes System schafft. Wenn euch die Folge geholfen hat, freuen wir uns riesig über eine Bewertung auf Spotify, Apple Podcasts oder wo auch immer ihr uns zuhört. Das hilft uns mehr, als ihr denkt! Mehr zur takeoff Inbound Marketing Agentur: www.takeoffpr.com

The Andrew Faris Podcast
Breaking Down The Landing Page That Doubled Our Ad Spend

The Andrew Faris Podcast

Play Episode Listen Later Jul 20, 2026 24:07


FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.

adsventure.de - Facebook & Social Media Advertising Podcast
Ads & Landingpages mit KI synchronisieren: Unser Workflow #206

adsventure.de - Facebook & Social Media Advertising Podcast

Play Episode Listen Later Jul 8, 2026 10:07 Transcription Available


Salesforce for Everyone by Talent Stacker
064. The Ultimate Guide to LinkedIn for Networking & Landing Jobs

Salesforce for Everyone by Talent Stacker

Play Episode Listen Later Jul 6, 2026 70:14


In this episode, Bradley sits down with returning guest Jordan Nelson, the only person Bradley personally knows who has grown to over 100,000 LinkedIn followers by doing it the right way: consistently, authentically, and with real content. As they explain, LinkedIn is the one platform that can change the entire trajectory of your Salesforce career. They cover everything from crafting your first post, optimizing your profile as a landing page, strategic DMing, the power of commenting, what not to do, and how LinkedIn has compounded into real career and business results for both of them over the years. Whether you are just starting out or ready to take your network to the next level, this episode is your LinkedIn playbook. Timestamps: 1:12 - Intro and Why LinkedIn Matters 4:00 - How to Post: Format, Length, and Tools 7:45 - Tagging, Hashtags, and Posting Etiquette 15:12 - Managing Comments and Why Engagement Is Everything 26:35 - Building a Profile That Works Like a Landing Page 33:17 - Connecting, DMing, and the Long Game. 48:26 - What Not to Do on LinkedIn 1:01:50 - LinkedIn in 20 Minutes a Day and the Long-Term Payoff Links and Resources: More detailed version of the podcast episode: https://talentstacker.com/media Start Your Salesforce Career w/ The Free 5 Day Challenge at TalentStacker.com/Start Magic Post: LinkedIn post writing and formatting tool WhisperFlow: Voice-to-text tool for creating human-sounding written content

The Mystery of Home Education
Episode 84—The Declaration of Independence!

The Mystery of Home Education

Play Episode Listen Later Jul 3, 2026 15:59 Transcription Available


In today's podcast, I'm going to first give you a short story about the writing of the Declaration of Independence, in case those facts are dusty or missing from your experience. Second, I'm going to tell you the stories of two lesser-known heroes of the time period. One story ends well, the other doesn't, which will remind us not to take for granted the hot dogs, the watermelon, the fireworks, or the freedom that Americans celebrate on the 4th of July!Landing Page for "On Location" Videos and Printables! https://themysteryofhistory.com/lp/americas-250th-birthday/

Marketing Operators
The Right Way to A/B Test Landing Pages on Meta Ads for Ecommerce

Marketing Operators

Play Episode Listen Later Jun 30, 2026 64:05


“It's not a test. It's diversity for the Meta algorithm.” Can running more landing pages hurt your ability to make decisions? Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) dig into landing page optimization strategy, conversion rate optimization for Meta ads, and when structured testing is the wrong tool entirely. They cover what Jones Road learned from overdeveloping pages and what a disastrous A/B test on a new offer taught Ridge about how Meta allocates spend. They examine the operational cost of landing page sprawl, how to structure a site-wide theme A/B test without introducing too many variables, and whether DTC brands at scale should slow down product launches or double down on them. AG1's move into creatine opens a broader conversation about the limits of single-SKU subscription businesses along with where product expansion makes sense. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Aftersell https://9ops.co/aftersell-mops Haus https://www.haus.io/operators Richpanel https://9ops.co/richpanel Operators Newsletter https://9operators.com/

One More Time Podcast
How Musicians Should Run Meta Ads in 2026 ft. Andrew Southworth #270

One More Time Podcast

Play Episode Listen Later Jun 24, 2026 97:58


Most artists know they should run ads to promote their music, but Meta Ads Manager can turn into a very expensive guessing game fast. So we brought Andrew Southworth back for part two to walk through a real Meta ads setup for musicians and show what to click, what to avoid, what to test, and how to know if your campaign is actually working.Andrew has managed over $5 million in ad spend for artists, and this episode gets into boosted posts vs conversion campaigns, landing pages, pixels, Advantage Plus audiences, targeting, placements, ad creative, cost per conversion, Spotify listener data, save rates, and how to decide when to keep spending, make new creatives, or kill the campaign.VISIT OUR SITE:https://onemoretime.fmJOIN OUR DISCORD:https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AGET 30% OFF DISTROKID:http://distrokid.com/vip/onemoretimeFOLLOW Andrew:https://www.instagram.com/andrew.southworthFOLLOW One More Time:https://www.instagram.com/onemoretime.fmhttps://www.tiktok.com/@onemoretime.fm0:00 Intro1:47 Andrew Southworth Returns3:14 Why Artists Need More Ad Creatives6:14 Why Some Songs Flop in Ads8:31 Why Good Songs Can Still Fail13:05 What Artists Need Before Running Ads15:50 Landing Pages, Budgets & First Campaign Expectations19:02 Building a Meta Ads Campaign20:43 Boosted Posts vs Ads Manager22:12 What a Conversion Campaign Actually Tracks25:17 Landing Pages, Pixels & ViewContent Events34:34 Choosing the Right Campaign Objective35:24 Manual Setup vs Meta Automation41:30 Advantage Plus Audience Trap44:55 Targeting Countries, Ages, Genres & Interests53:12 Using Meta Ad Library54:50 $100 Ad Campaign Giveaway57:02 DistroKid Sponsor Break57:58 Instagram vs Facebook Placements59:31 Building the Actual Ads1:04:20 What to Test Across Your Ad Creatives1:08:21 How Much Does Ad Text Matter?1:10:12 Real Campaign Breakdowns1:15:45 Cost Per Conversion vs Spotify Metrics1:21:14 Finding Winners and Spending Smarter1:28:30 Why Artists Should Understand Ads1:29:36 Ads Don't Exist in a Vacuum1:31:09 Rapid Fire Rampage

The Andrew Faris Podcast
The Right Way To Test Landing Pages On Meta Ads In 2026 (With Brad From Scalability School)

The Andrew Faris Podcast

Play Episode Listen Later Jun 22, 2026 53:32


Brad Ploch is the host of the Scalability School podcast and performance marketer and agency leader. Follow and connect with him on X at https://x.com/brad_ploch and visit https://www.scalabilityschool.com/ to find the Scalability School podcast on your platform of choice.FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comREFUNNELTrack every UGC post, secure usage rights, and unlock 1-click whitelisting so you can run partnership ads in seconds at https://refunnel.com/.BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.

The Law Firm Marketing Minute
4 Landing Page Fixes That Could Get Your Law Firm More Leads

The Law Firm Marketing Minute

Play Episode Listen Later Jun 17, 2026 1:36


Did you like this episode? Dislike it?

The Unofficial Shopify Podcast
How We Built MKC's Montana Landing Page

The Unofficial Shopify Podcast

Play Episode Listen Later Jun 16, 2026 44:29


"I made a landing page that made a million dollars in an hour." Montana Knife Company was finally releasing its first folding knife, a $400 piece their fans had been begging for, and they wanted an announcement page worthy of the moment. Apple-style scroll animations. Exploding diagrams. Every element on screen doing something. The catch: you couldn't buy anything from it. The entire page existed to justify the price, build the hype, and capture emails before the drop. Then it had to survive launch day. Paul Reda walks through the build that crashed Safari before it sold out in minutes: why video was the obvious answer and the wrong one, how a canvas-based flipbook moved 40MB without killing phones, where "French developer Claude" wrote every line of GSAP, and the one rule that made it all possible. Content leads design, or you don't get the dinner. SPONSORS Swym - Wishlists, Back in Stock alerts, & more getswym.com/kurt Cleverific - Smart order editing for Shopify cleverific.com Zipify - Build high-converting sales funnels zipify.com/KURT LINKS Montana Knife Company: montanaknifecompany.com The Montana (the folding knife landing page): montanaknifecompany.com GSAP (animation library): gsap.com Prior MKC episodes with Brandon [Horejsi]: search the feed for Montana Knife Company WORK WITH KURT Apply for Shopify Help ethercycle.com/apply See Our Results ethercycle.com/work Free Newsletter kurtelster.com The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Legal Marketing Happy Hour
Why Your Law Firm's Paid Ads Aren't Turning Into Signed Cases

Legal Marketing Happy Hour

Play Episode Listen Later Jun 11, 2026 15:54


Episode Summary: In this episode of Legal Marketing Happy Hour, host Sean O'Connor sits down with Miles Kestran, a digital paid media strategist at Above-the-Bar Marketing, to dissect the common pitfalls law firms face with paid advertising. They explore the journey from click to conversion, emphasizing the importance of the creative, copy, and conversion process. Miles highlights the significance of negative keywords and the role of landing pages in boosting conversion rates. The discussion also covers the critical role of intake personnel in ensuring leads turn into clients and the use of tools like CallRail for tracking and improving ad performance. This episode is essential for law firms looking to optimize their advertising strategies and improve their return on investment. Key Timestamps: 00:01 – Introduction 00:22 – Challenges with Law Firm Paid Ads 01:06 – The Three Cs of Advertising 01:54 – Identifying Conversion Gaps 03:08 – Importance of Negative Keywords 04:03 – Structuring Campaigns for Lead Quality 06:17 – Case Study: Misdiagnosed Ad Performance 07:38 – Role of Call Tracking in Ad Success 09:20 – Impact of Landing Pages on Conversions 11:38 – Pressure Testing Ad Campaigns 12:39 – Metrics to Monitor for Ad Success 14:27 – Mobile Optimization and Future Trends About the Show: Legal Marketing Happy Hour serves up tactical marketing insights to help law firms grow smarter, faster, and more profitably. Each episode features industry experts who share their knowledge on various aspects of legal marketing, from digital advertising to client intake processes. The show is designed for legal professionals looking to enhance their marketing strategies and achieve better results. With a focus on practical advice and real-world examples, Legal Marketing Happy Hour is your go-to resource for staying ahead in the competitive legal market.

Limited Supply
S16 E11: How AI Is Revolutionizing Landing Pages

Limited Supply

Play Episode Listen Later Jun 10, 2026 24:03


Your landing page is good…but AI can make it great! In this latest episode of Limited Supply, Nik explores the transformative impact of AI on landing pages, creative content, and e-commerce strategies. Listen as ne discusses how AI accelerates page creation, enhances ad creative, and enables hyper-targeted merchandising, while also warning about potential pitfalls of AI-generated garbage if not managed properly. Nik also talks about: The explosion of ad creative and its impact on marketing AI shopping agents transforming consumer discovery Landing pages as AI merchandising tools Whether you're an AI skeptic or a seasoned DTC pro looking to make some improvements, this solo episode is packed with ideas you can use today. --- What's Instant? It's the secret weapon to triple your email revenue with AI-powered flows and campaigns. Instead of sending the same cart reminders to everyone, Instant gives every shopper a personalized email experience: Copy, products, and offers that adapt to your shopper's behavior and purchase history in real time. Emails sent at the exact moment each shopper is most likely to buy. 11+ abandonment flows and smart multi-step campaigns live in minutes. Built for DTC marketers. Made for revenue growth. See why brands are replacing their ESP with Instant: ⁠⁠⁠⁠⁠instant.one/sharma⁠⁠⁠⁠⁠. --- Want more DTC advice? Check out the⁠⁠⁠⁠⁠ Limited Supply YouTube page⁠⁠⁠⁠⁠ for more insider tips. And if you're looking for an instant stream of on-demand DTC gold, check out the⁠⁠⁠⁠⁠⁠ Limited Supply Slack Channel⁠⁠⁠⁠⁠⁠ for Nik's most unfiltered, uncensored thoughts. Check out the Nik's ⁠⁠⁠⁠⁠⁠DTC newsletter⁠⁠⁠⁠⁠⁠ Follow Nik on Twitter:⁠⁠⁠⁠⁠⁠⁠ https://www.twitter.com/mrsharma

Ecommerce Coffee Break with Claus Lauter
How Google's Conversational Commerce Is Changing Everything — Lucas Tieleman | Why AI Changes Search, How Conversational Commerce Works, What Product Feeds Hide, How AI Landing Pages Convert, Why Bad Data Fails (#485)

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later Jun 8, 2026 21:09 Transcription Available


In this episode, we dive into the shift happening in online search and how e-commerce brands can stay visible as search engines become more conversational.  Lucas Tieleman, Co-Founder of Optiversal, shares how his platform helps brands improve visibility across AI search and shopping tools through better product data.  He also reveals strategies for optimizing product feeds, using AI to automatically generate high-performing use-case landing pages, and getting ready for holiday shopping spikes.  Topics discussed in this episode:  How conversational AI is changing search.   What gaps make brands invisible to AI.How natural search queries differ now. What attributes to add to product feeds.How editorial content builds search context.What an automated data audit reveals.How AI builds high-volume landing pages.Why click rates drop while impressions rise.What rising ad cost per click signals.Why structured data wins holiday sales. Links & ResourcesWebsite: https://www.optiversal.com/LinkedIn: https://www.linkedin.com/in/michele-nieberding/Get access to more free resources by visiting the show notes at https://tinyurl.com/hb2matcyI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Crazy Wisdom
Episode #549: From MS-DOS to Vibe Coding: How Non-Technical Founders Build Complex Software

Crazy Wisdom

Play Episode Listen Later May 29, 2026 70:14


Stewart Alsop sat down with Michael Shackelford to discuss their experiences building applications through vibe coding—the practice of using AI to create software without traditional programming expertise. Stewart, who runs the AI Whispers community in Buenos Aires and hosts the Crazy Wisdom podcast (with over 660 interviews), shared how he went from teaching people prompt engineering to building his own video conferencing software as a Riverside.fm replacement, while Michael opened up about his year-long journey creating Genrupt Inc, an AI-powered content generation tool for e-commerce sellers. The conversation covered everything from the decline in quality of Claude's reasoning capabilities and how Chinese companies used distillation attacks to copy Anthropic's models, to the importance of spaced repetition systems for managing knowledge in the age of LLMs, with both sharing battle-tested prompting strategies like asking AI to "explain it to me in genius terms" and using deep research queries to reverse engineer how competitors build their products.Show Notes:- Dan Martell's book "Buy Back Your Time" was mentioned as one of the best business books for thinking about life and business- Check out John Vervaeke's "Awakening from the Meaning Crisis" for understanding relevance realization and why AI fundamentally cannot determine what's relevant to humans without being toldTimestamps00:00 Michael discusses being exhausted from getting his app ready for launch, working nonstop with AI to prepare landing page for podcast traffic driving beta signups05:00 Stewart explains starting AI Whispers in Buenos Aires after leaving OpenAI vendor company, meeting early adopters like Torin who was building mind-reading EEG technology10:00 Discussion of how corporations resist AI adoption due to political games and job security fears while some companies use AI as excuse for pandemic-era layoffs15:00 Stewart describes teaching workshops on using LLMs as linguistic tools rather than coding tools, noting technical people often lack humanities background needed for prompting20:00 Explaining chatbot wrappers, API calls, and how Anthropic's reasoning quality declined after Chinese distillation attacks copied their secret sauce developed with philosophers25:00 Technical discussion of model training, fine-tuning versus RAG for new information, and different approaches to updating AI knowledge beyond initial training30:00 Stewart describes building podcast recording software to replace expensive Riverside, struggling with syncing audio and video files across different computer clocks35:00 Discussion of critical factors in vibe coding, discovering unknown technical requirements, and how AIs don't automatically reveal missing information40:00 Stewart's reverse engineering process using deep research function to study competitors' hiring and technology stacks, separating planning agents from coding agents45:00 Prompting techniques including "explain like I know everything" and using spaced repetition systems to capture valuable prompts and technical knowledge50:00 Michael explains his Generux app for generating ecommerce content using Amazon review data analysis to inform high-converting listing images and videos55:00 Discussion of founder mentality involving self-delusion about project timelines, Michael working nine-plus hours daily for nine months on app development60:00 Comparing Amazon's expert software to prosumer software approach, discussing distribution challenges and future robotics applications for customized products65:00 Stewart demonstrates spaced repetition app for memory improvement and knowledge retention, explaining relevance realization problem that AI agents cannot solve without embodimentKey Insights1. Stewart Alsop started AI Whisperers in Buenos Aires after leaving his role at Invisible Technologies, which was OpenAI's largest vendor for RLHF work. He noticed that machine learning engineers at tech companies lacked the humanities background needed to properly interact with large language models, which are fundamentally linguistic tools. This led him to create weekly workshops teaching non-technical people how to use AI effectively, running events every Thursday for two years straight. The group attracted intense geeks from the start and eventually led to Stewart speaking right after Vitalik Buterin at DevConnect, marking a significant milestone for the community.2. Large corporations are resistant to AI adoption due to multiple factors including political dynamics within organizations and employees fearing job loss. Many companies that grew during the pandemic are now using AI as an excuse to downsize when the real issue is inefficiency from rapid expansion. Stewart observed that even technical people in machine learning often don't understand how to properly use AI tools because they lack linguistic and humanities training. The fundamental problem is educational, requiring companies to train people how to use these new tools while those same people resist learning them.3. Vibe coding has evolved significantly with Claude Code being a game changer that reduced the technical barrier to entry. Before Claude Code, developers needed substantial technical knowledge to work through constant doom loops and debugging cycles. The success of coding AI tools stems from thirty years of testing infrastructure that provides clear yes or no feedback on whether code works. This infrastructure doesn't exist in the same way for manufacturing, science, and other fields, which is why software became the dominant area for AI assistance initially.4. Claude's quality degradation over recent months resulted from multiple factors including distillation attacks by Chinese companies who reverse engineered Anthropic's reasoning capabilities. Anthropic had hired philosophers, sociologists, and psychologists to develop exceptional reasoning in Claude 4.5, but this was expensive to run. When Chinese models like Kimi copied these capabilities at one tenth the cost, and when mainstream users flooded the platform before Anthropic's planned IPO, the company had to reduce quality to manage computational costs. This represents a significant loss for power users who relied on Claude's superior reasoning abilities.5. Stewart built a podcast recording application to replace Riverside because he needed API access to automate workflows, which Riverside wanted one thousand dollars monthly to provide. The technical challenge involves syncing audio and video from local recordings on multiple computers with different clocks through a server, then merging them so voices match lip movements. This problem requires understanding complex timing issues across different network conditions and file formats. Stewart has been working through AI psychosis for months on this FFMPEG pipeline problem, illustrating how vibe coding still requires building intuition about technical problems even without traditional coding knowledge.6. The transition from expert software to prosumer software represents a major opportunity for AI-enabled tools. Expert software like Photoshop, Blender, and terminal interfaces have extreme complexity that intimidates beginners, but AI is making these capabilities accessible through natural language. The reign of specialists is ending as generalists with broad knowledge and curiosity can now build complete applications by leveraging AI to fill technical gaps. This shift particularly benefits entrepreneurs and founders who specialize in getting into difficult situations and figuring them out, even when they originally thought tasks would be easier than they turned out to be.7. Building applications with AI requires accepting massive time investments beyond initial estimates and developing strategies for overcoming knowledge gaps. Michael estimated his ecommerce content generation app would take months but spent nearly a year working over nine hours daily, while Stewart spent months solving audio-video sync issues. Success requires using tools like deep research to understand how competitors solve problems, maintaining separate planning and coding agents, and learning to ask the right questions. The key insight is that vibe coders can achieve ninety percent of functionality independently, but the final ten percent often requires understanding specific technical concepts that AI cannot intuit without proper context and domain knowledge.

Marketing_021
S13/E06 mit Julius Körfgen (Uplane) | AI KI Künstliche Intelligenz Marketing Agencies Y Combinator

Marketing_021

Play Episode Listen Later May 29, 2026 65:39


Julius Korfgen, Co-Founder von Uplane, spricht im "Marketing From Zero To One" Podcast über seinen persönlichen Lebensweg vom Fashion-Startup Unternehmer zu Schulzeiten über seine Zeit als Founders Associate bei Enpal bis zur Gründung seines KI-Startups Uplane. Im Mittelpunkt steht die Idee, Performance Marketing durch KI massiv zu automatisieren: von der Erstellung und Optimierung von Ads bis hin zu personalisierten Landingpages und datengetriebenen Kampagnen. Außerdem geht es um die frühen Vertriebserfolge über LinkedIn, die Bewerbung und Aufnahme bei Y Combinator, seinen bevorstehenden Umzug nach San Francisco und um die Frage, wie KI aktuell Marketing-Agenturen, Unternehmensstrukturen und Produktentwicklung verändert. 04:19 - Erste unternehmerische Schritte & FREISCHWIMMER 06:51 - Rocket Startup in Kopenhagen & Responsibly 08:26 - Virales T-Shirt & erster Durchbruch 09:20 - Studium in Maastricht & Nebenprojekte 11:07 - Familie, Kreativität & Unternehmertum 12:03 - Einstieg bei Enpal & Hypergrowth 14:16 - Entstehung der Uplane-Idee bei Enpal 16:38 - Die Grundidee hinter Uplane 19:09 - Erste Ads, KPIs & Marketing-Experimente 20:10 - Erste Kunden & Startphase von Uplane 22:44 - Erste Vertriebserfolge 24:46 - Pilotkunden & Vertrauensaufbau 26:11 - KI, Daten & schnelle Marketingzyklen 28:15 - Bewerbung beim Y Combinator 31:13 - YC-Interview & Zusage 34:05 - Funding & Umzug nach San Francisco 36:07 - Launch-Video & erste große Aufmerksamkeit 37:32 - Zielgruppen, Startups & Enterprise-Kunden 39:55 - Markenführung & Brand-Compliance mit KI 42:07 - Schnelles Wachstum & erste Enterprise-Cases 42:57 - Service Company vs. Software Company 44:19 - Managed Growth & Enterprise Software 47:26 - Vertrieb, LinkedIn & Account-Based-Marketing 49:11 - KI im Unternehmen & interne Prozesse 50:28 - Brand-Compliance & Grenzen generativer KI 51:50 - Daten, Feedback-Loops & Marketing-Optimierung 53:33 - KI-gestützte Produktentwicklung & Coding 55:29 - YC-Mindset & großes Denken 58:23 - Umzug in die USA & neue Wachstumsphase 58:55 - Namensfindung & Entstehung von Uplane 01:00:29 - KI-Agenten, Automatisierung & Zukunft der Arbeit 01:03:22 - Eigene KI-Tools & tägliche Nutzung 01:03:45 - Arbeitsalltag, Produktivität & Routinen 01:05:19 - Abschluss & Ausblick

The Shopify Solutions Podcast
Episode 186 - Review of Breeze Landing Page

The Shopify Solutions Podcast

Play Episode Listen Later May 27, 2026 29:34


5/27/26Episode SummaryEpisode 186 reviews the Breeze product/landing page (wearbreeze.co) — a men's polo brand that targeted you on Instagram.What they do well: Tiered bundle pricing shown as price-per-shirt ($59 → $29 → $23 each), heavy social proof (300K+ customers, 16,914 sold, curated reviews matching the target demo by age/height/weight), and treating the product page as a landing page with strong copy and a cross-sell to shoes.Red flags: The "30-day wear test guarantee" contradicts the actual refund policy (unworn items only, returns shipped to UK at customer expense, despite a NYC phone number). Sizing copy says both "true to size" and "fits slightly small" on the same page. Permanent "low stock" badges, inflated compare-at prices, and an About page that only talks about shoes and reveals nothing about the people behind the brand.Takeaway: Lots of best practices worth stealing, but small inconsistencies erode trust the closer you look.Show LinksBreeze Landing Page - https://wearbreeze.co/products/capri-axVideo & Transcripthttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-186-review-of-breeze-landing-page

The Manufacturing Marketer
Landing page lunatics

The Manufacturing Marketer

Play Episode Listen Later May 21, 2026 41:38


Campaigns live and die with the LP. That's what we think, at least. So today, we're going to dive deeper into the not-so-humble art of the landing page – what goes into a good one, how many you should be running, and all kinds of other things.

Top Agents Playbook
How to vibe code beautiful web pages, landing pages, report and newsletters in your CRM. Ep 237.

Top Agents Playbook

Play Episode Listen Later May 14, 2026 10:48


In this episode, I talk about offering a prompt, but I completely forgot to share.Here's a prompt I asked Listing Engine to create for a landing page.Prompt:[Location] is ...insert your city.You are a world-class direct response landing page designer, conversion copywriter, and Go High Level AI Studio website builder.Create a simple, clean, mobile-first landing page designed to generate property appraisal leads from homeowners in [Location].The purpose of the page is to invite homeowners to submit their details so they can receive a fully researched, accurate property market update for their own property within 24 hours.The page should feel professional, local, trustworthy, premium, and helpful.DESIGN STYLEUse a modern real estate lead generation style.The page should be:- Mobile-first- Clean- Premium- Uncluttered- Easy to read- Focused on one clear actionUse a dark charcoal background with white text.Use bold, tightly spaced Inter font throughout the page.Use strong contrast with an electric blue accent colour for buttons, icons, highlights, borders, glow effects, and key visual details.On desktop, use a simple two-column hero layout:- Left column: hero copy- Right column: 24-hour clock graphic and opt-in formKeep the text column and opt-in form visually close together so the page feels focused and conversion-driven.On mobile, stack the hero copy first, then the clock graphic, then the opt-in form.Do not add unnecessary navigation links, menus, extra buttons, or distracting sections.TOP BANNERAt the very top of the page, add this centred context line:HOW MUCH IS YOUR [Location] PROPERTY WORTH TODAY?Make this line bold, clean, and highly visible, but not larger than the main hero heading.HERO SECTION — LEFT SIDEHero Heading:Our Free 24 Hour Update Delivers A Researched and Accurate Property Market Opinion.Subheading:Find out what your property could be worth in today's market with a personalised market opinion prepared specifically for your [Location] home.Supporting Copy:No generic estimate. No automated guesswork. Just a researched property market update based on recent local sales, current buyer activity, comparable properties, and today's market conditions.Add these 5 bullet points with check icons:- Receive your personalised property market opinion within 24 hours- Based on current [Location] market data- Includes recent comparable sales and local buyer demand- Helpful whether you're thinking of selling now, later, or simply curious- Free, accurate, and obligation-freeBelow the bullet points, add a small trust line with a shield icon:Prepared by a local property professional with current market knowledgeHERO SECTION — RIGHT SIDEAt the top of the right column, above the opt-in box, create a large, prominent round 24-hour clock-style graphic.The clock graphic should look sleek, modern, and premium.It should include:- Circular timer ring- Subtle electric blue glow- “24 HR” displayed clearly inside the graphic- Clean, minimal real estate styleBelow the clock graphic, create a clean opt-in box/card.The opt-in box should have:- Slightly lighter charcoal background- Rounded corners- Subtle shadow- Subtle electric blue top gradient line- Strong visual focusOpt-in Box Heading:Get Your Free 24 Hour Market OpinionOpt-in Box Subheading:Enter your details below and we'll prepare a researched property update for your home.Form Fields:- First Name- Address of Property to be Assessed- Email- MobileAdd a tick box with this exact wording:I'm planning to sell. Please send me your marketing options and costs.CTA Button:Get My 24 Hr Market OpinionButton style:- Large- Full width- Rounded corners- Bold text- Bright electric blue background- High contrast- Strong hover effect if possibleBelow the CTA button, add this privacy microcopy:Your details are private and will only be used to prepare your property market update.HOW IT WORKS SECTIONBelow the hero section, add a simple “How It Works” section.Keep this section clean, short, and visually simple.Heading:How It WorksAdd 3 steps with simple icons:Step 1: Submit Your Property DetailsStep 2: We Research The Local MarketStep 3: Receive Your 24 Hour Market OpinionCLOSING CTA SECTIONAdd a final simple closing CTA section.TextWant to know what your [Location] property could sell for in today's market?Button:Get My 24 Hr Market OpinionIMPORTANT INSTRUCTIONS- Keep the page focused on one action only.- Do not add unnecessary navigation links.- Do not make the page busy.- Prioritise mobile readability.- Make the opt-in form the main visual focus.- Use strong spacing, bold headings, and clean sections.- Keep the design premium, local, trustworthy, and conversion-focused.- Make sure the page is suitable for real estate agents generating homeowner appraisal leads.

The Podcasting Morning Chat
510. Stop Telling People to Check Out Your Podcast

The Podcasting Morning Chat

Play Episode Listen Later May 5, 2026 54:25


Most podcasters assume discovery is the hard part, but the PMS cast and crew get into what really happens after someone clicks on your show. We talk through that moment when a listener is deciding where to start, and why telling people to “Check Out Your Podcast” without direction usually leads to them leaving instead. From trailers and websites to hand-picked episodes and social clips, this conversation keeps circling one idea you've probably felt before, you know the one where you open a show and have no clue what to play. If you don't guide that moment, someone else will get their attention instead, and they may never hear the episode that would have made them stay.Episode Highlights:[02:13] Spotlight Clip Invite[03:31] New Listener Entry Point[04:46] What Do You Click Next?[07:20] Recommend a Best Episode[09:25] Website as a Home Base[11:10] Sell the Benefit First[13:07] How Listeners Choose Episodes[15:25] Designing Your Front Door[16:47] Pros vs. Casual Listeners[19:28] Define Your Show's Front Door[19:53] Examples: Trailer, Website, CTA[24:58] Website Front Door Setup[25:46] Favorites, Trailer, Landing Page[28:42] Welcome Video Debate[30:02] Autoplay and Video Hosting[31:43] Guided Journeys and Categories[35:10] Platform-Specific Welcome Videos[37:42] Sacred Cows and Feedback Plug[41:14] Pick a Starter Episode[46:29] Premium Content: First Impressions[49:33] Latest Episode Pressure[52:07] Make Entry Points ObviousLinks & Resources:Sid Meadows', "The Trend Report":https://www.sidmeadows.com/podcastYvonne's, Late Bloomer Living podcast:https://www.latebloomerliving.com/ BC Babbles, "Casual Babbles" Podcast:bcbabbles.substack.comTrueFans:https://truefans.fm/Feature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:⁠⁠www.podcastingmorningshow.com⁠⁠Ways to Watch or Listen:⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:⁠⁠https://podcastingmorningshow.com/people⁠⁠Join The Empowered Podcasting Facebook Group:⁠⁠www.facebook.com/groups/empoweredpodcasting⁠⁠⁠Book A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:⁠⁠⁠⁠⁠https://podcastingmorningshow.com/eval⁠⁠Join us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:⁠⁠⁠http://podcastingmorningshow.com/owp/⁠⁠Join us LIVE every weekday morning at 8 am ET (US) on ⁠Clubhouse⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcastingmorningshow.com/clubhouse⁠⁠EPC3 Speaker Application:⁠⁠ ⁠https://empoweredpodcasting.com/speakersPowered by⁠⁠⁠ ⁠iRonickMedia.com⁠⁠⁠⁠ and⁠ ⁠ContentCreatorsAccountant.com⁠⁠Send in your mailbag questions:⁠⁠⁠⁠ https://www.podcastingmorningshow.com/contact/⁠⁠⁠⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b

Ask A Web Geek
GB043-03 – Use QR Codes for your Website, Opt-In Landing Page, Digital Business Card

Ask A Web Geek

Play Episode Listen Later Apr 15, 2026 12:32


Ask A Web Geek
GB043-02 – Use a Landing Page as Your Digital Business Card

Ask A Web Geek

Play Episode Listen Later Apr 13, 2026 16:14


landing pages business cards digital business card
The Law Firm Marketing Minute
How Landing Pages Convert Better

The Law Firm Marketing Minute

Play Episode Listen Later Mar 31, 2026 2:00


Did you like this episode? Dislike it?

Lost Without Japan
Dreams(s) 2.0 Photo Book Interview With Maurice: Lost Without Japan Ep 134

Lost Without Japan

Play Episode Listen Later Mar 30, 2026 58:05


Dreams(s) 2.0 Photo Book Interview With Maurice: Lost Without Japan Ep 134 Dream(s) 2.0 Landing Page and Mailer Signup: https://mailchi.mp/d6b3a44cdb1c/dreams-2-the-photobook  Dream(s) 2.0 X: https://x.com/2_photo66629  Dream(s) 2.0 Instagram: https://www.instagram.com/dreams2thephotobook?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==  Dream(s) 2.0 Facebook: https://www.facebook.com/Dreams2thephotobook/ Lost Without Japan Instagram:  https://www.instagram.com/lostwithoutjapan/  Maurice Instagram: @slycelyfe https://www.instagram.com/slycelyfe?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==  Please Consider Kindly Supporting Our Crowd-Funded Show By Supporting Us Through Our Show's Patreon: https://patreon.com/lostwithoutjapanpodcast?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_creator As always, the link to our shows Google Resource doc can be found at https://docs.google.com/document/d/1WEVbRmvn8jzxOZPDaypl3UAjxbs1OOSWSftFW1BYXpI/edit#

Gym Marketing Made Simple
The Right Way to Use Facebook Lead Forms and Landing Pages | Episode 121.

Gym Marketing Made Simple

Play Episode Listen Later Mar 11, 2026 8:30


More leads do not always mean better leads.The way prospects submit information can change the quality of every inquiry. One setting inside Facebook Ads Manager can quietly shift the outcome.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn this episode, Blake Ruff breaks down the new Facebook Ads Manager option that allows campaigns to run with both website traffic and instant lead forms. Lead forms keep users on Facebook and can improve lead quality when SMS verification is enabled. Landing pages can produce stronger leads but require a clear, optimized website and a properly installed Facebook pixel for tracking. Using both options together allows advertisers to capture leads directly on Facebook while still sending qualified prospects to a websiteEpisode OutlineHow Facebook lead forms work and why they keep data inside FacebookThe role of SMS verification in improving lead qualityWhen sending traffic to a website can produce stronger leadsWhy is a properly installed Facebook pixel required for tracking conversionsHow to verify the pixel using the Facebook Pixel HelperSetting up higher-intent Facebook lead forms with required fields and privacy policyConnecting lead forms to a CRM for follow-up and nurturingRunning campaigns that allow users to choose between website visits and instant formsWhy website optimization matters before sending paid trafficEpisode Chapters00:00 Intro & Podcast Overview00:30 New Facebook Ads Feature: Website + Instant Forms01:10 Lead Forms Pros, Cons & SMS Verification02:15 Sending Traffic to Website vs Lead Forms03:10 Pixel Setup & Meta Pixel Helper04:15 Building a High-Intent Lead Form05:20 Using Website + Instant Forms Together06:30 Optimizing Website & Final Recommendations07:30 Closing & Call to ActionAction TakenTurn on SMS verification for Facebook lead forms to confirm submitted phone numbers and improve lead qualityInstall the Meta/Facebook pixel on the website and verify it using the Meta Pixel HelperEnsure the lead conversion pixel fires when a form is submittedCreate a Facebook lead form using higher-intent settings and required fields (name, email, phone)Include a privacy policy and clear CTA such as scheduling a free trialConnect the Facebook lead form to the CRM so leads enter the nurturing pipelineSelect the correct pixel and conversion event (“Lead”) when configuring Ads Manager campaignsReview and optimize the website before sending paid trafficConclusionLead forms and landing pages serve different roles inside Facebook advertising. Lead forms create a fast and simple path for prospects to submit their information, while landing pages allow deeper engagement for visitors who prefer to explore a website first. The strongest campaigns often use both. When supported by a properly installed pixel and a clear website experience, this combination improves lead tracking, lead quality, and overall campaign performance.CTAListen to the episode to understand how the website and instant forms feature works and how it can be applied inside Facebook Ads Manager.

No Hacks Marketing
220: Google Patented Replacing Your Landing Page With AI

No Hacks Marketing

Play Episode Listen Later Mar 11, 2026 17:36 Transcription Available


Google was granted patent US 12536233B1 in January 2026, describing a system that scores your landing page and, if it falls below a quality threshold, replaces it with an AI-generated version personalized to each searcher. This episode breaks down how the patent works, how the industry reacted, and what website owners should do to prepare.Chapters00:00 - Introduction01:24 - How the Patent Works, Step by Step04:26 - How the Industry Reacted06:46 - What This Actually Means07:57 - Ads First, Everything Else Later08:58 - Google's Data Advantage10:13 - Your Website Is Becoming a Warehouse11:10 - The Measurement Problem12:28 - Connection to Agentic Browsers and Web MCP13:38 - What You Can Do About It15:19 - ClosingKey StatisticsPatent US 12,536,233 B1 approved January 2026, priority date July 2024 (USPTO)Patent filed by six Google engineers: Karen Zhang, IL Grover, Timothy Benjamin Wallen, Lauren Marjorie Bedford, Avi Sadan, and Ethan MiloLanding page score based on conversion rate, bounce rate, click-through rate, and design/content quality assessmentsAI pages can include product feeds, CTA buttons, chatbot functionality, personalized headlines, filters, and suggested productsKey TakeawaysThe patent is real, and the scope is clear - Google has patented a system to score landing pages and replace underperforming ones with AI-generated versions personalized to each user's search history and context.It starts with ads, but that's the playbook - The patent explicitly references sponsored content items. Google has a history of introducing features in ads first, then expanding (see: Google Shopping's evolution from free to paid).Google has a data advantage no one can match - The system uses full search history, previous queries, click behavior, location, and device data. No advertiser has access to that level of personalization.Your website is shifting from storefront to warehouse - Brands become suppliers of data while Google owns the customer experience. Your product feed and structured data become the front door to your business.The technology is category-agnostic - The patent focuses on shopping today, but scoring a page and replacing it with an AI version is a technique that applies to any content type. The question is when it expands, not whether.Action Items ChecklistTreat your product feed like your homepage: accurate, complete, detailed specs, pricing, stock levels, high-quality imagesInvest in structured data and machine-readable content so AI-generated pages based on your data are correctBuild direct audience relationships: email lists, community, direct traffic, brand reputationMonitor your landing page quality scores in Google AdsRead the patent yourself to understand exactly what Google is describingListen to the Browser Wars episode for context on agentic browsers and Web MCPListen to the Duane Forrester episode on trust as the most important signal for AISources & LinksThe PatentUS Patent 12,536,233 B1 - AI Generated Content Page Tailored to a Specific UserEpisode URL: https://www.nohackspod.com/episode/220-google-patented-replacing-your-landing-page-with-aiNo Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Predictable B2B Success
B2B SaaS Pipeline Strategy: A 5-Step CEO Framework

Predictable B2B Success

Play Episode Listen Later Mar 10, 2026 46:48


What happens when a demand generation specialist steps out from the comfort of high-growth SaaS startups to launch a growth marketing agency dedicated to quality over quantity? In this episode of Predictable B2B Success, Vinay Koshy speaks with Scott Gelber, founder of SIG Marketing, whose innovative approach has generated over $3.6 million in qualified inbound pipeline for Series A and Series B SaaS companies—all fueled by the power of Google Ads. Curious why Google Ads is not always a perfect fit for every SaaS business, or how to focus on prospects that truly make a difference? Scott Gelber shares lessons from his transition to agency life, revealing the criteria he uses to identify ideal clients and the frameworks he uses to prioritize qualified opportunities. Discover why automated bidding strategies may not work for B2B SaaS, the secret to optimizing landing pages, and the real math behind advertising ROI. Whether you are a SaaS marketer, founder, or growth enthusiast, this episode uncovers the building blocks of success in digital marketing and challenges conventional wisdom on ad strategy. Tune in for actionable insights you will not hear anywhere else. Some topics we explore in this episode include: From In-house to Agency: Scott Gelber describes his shift from demand gen specialist to marketing agency founder.Mindset & Strengths: The importance of constant testing, innovation, and learning in demand generation.Ideal SaaS Clients for Google Ads: Key criteria for targeting Series A/B SaaS startups, including market size and product maturity.Market & Product Fit: Why total addressable market and category familiarity matter for Google Ads success.Lifetime Value & Pricing: How average contract value and competitiveness influence campaign feasibility.Google Ads as a Lead Entry Point: Using ads to start conversations, including follow-up and multi-channel touchpoints.Campaign Setup & Optimization Framework: Scott Gelber's step-by-step process for campaign structure, reporting, and keyword selection.Landing Pages & Ad Copy: Strategies for developing relevant landing pages and differentiating ad copy.Managing Multiple Personas: Balancing messaging and campaign structure for companies with diverse buyer types.B2B SaaS Ad Strategy vs. Common Advice: Why B2B SaaS firms should prioritize manual bidding and tight targeting over Google's automated recommendations.and much, much more...

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Stop losing leads just because your landing page looks like work. Jay Schwedelson reveals the psychological triggers that make people click submit, including a simple image trick that bumps conversions by double digits. He also opens up about the "woo woo" morning habit that keeps him sane, even if it involves hiding in the bathroom.ㅤBest Moments:(02:45) How repeating your email's hero image on the landing page subconsciously builds trust(03:50) The exact percentage of leads you lose for every single extra field you require(04:29) Why splitting long forms into multiple steps can skyrocket your completion rate(05:25) The specific spot to place a testimonial that drives a 15% conversion lift(06:45) One navigation mistake that kills focus and why you need to delete it right now(08:50) Jay's 10-minute morning ritual that happens before he ever looks at a phone screenㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Publish & Prosper
Choosing Your Direct Sales Strategy

Publish & Prosper

Play Episode Listen Later Mar 4, 2026 54:16 Transcription Available


In this episode, Matt & Lauren explore three different ways creators can get started selling direct, and the tools you'll need along the way! Learn about:

Marketing Against The Grain
Claude Code: Landing Page to Lead Magnet in 50 Minutes

Marketing Against The Grain

Play Episode Listen Later Mar 3, 2026 48:42


Get the Claude Code guide (12 prompts + 4 workflows): https://clickhubspot.com/rqm Ep. 405 Did you know it's possible to build and launch a fully interactive inbound marketing campaign—including research, copy, and lead magnets—without writing any code or ever touching a conventional workflow tool? Kipp, Kieran, and guest James Dickerson (co-founder of Boring Marketing) dive into the world of Claude Code, demystifying how Learn more as they break down the real power of Claude Code—including what makes it radically different from using Claude in the browser, how to use skills to multiply what you can accomplish, and tactical advice for automating website and campaign launches from scratch. Mentions James Dickerson https://www.linkedin.com/in/jadickerson/ Boring Marketing https://boringmarketing.com/ Claude Code https://code.claude.com/docs/en/overview Replit https://replit.com/ Cursor https://cursor.com/ Firecrawl https://www.firecrawl.dev/ Playwright https://playwright.dev/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

The Email Marketing Show
ChatGPT vs Gemini vs Claude: Which AI Builds the Best Landing Page?

The Email Marketing Show

Play Episode Listen Later Mar 2, 2026 6:50 Transcription Available


Three of the biggest AI platforms in the world. One simple prompt. One clear mission.They were all asked to build the exact same newsletter sign-up landing page. No special treatment. No extra instructions. Just one clean brief and the same copy pasted into each tool.The goal was simple: find out which AI can actually build something that looks good and converts.What happened next was surprising.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

Software Defined Talk
Episode 561: Two Guys and Their Tokens

Software Defined Talk

Play Episode Listen Later Feb 27, 2026 60:30


This week, we discuss AI-assisted COBOL migrations, the OpenClaw Foundation, and AI killing Office. Plus, is TSA PreCheck Touchless the peak of airport efficiency? Watch the YouTube Live Recording of Episode 561 Runner-up Titles New's not good He knows how to be retired Let Matt Cook We don't have to worry about that Brandon You're that guy The stock market feels reactionary Siri-Claw Foundation Washing Give me life-changing money and I'll have a better take Why do I need to pay for power usage? Rundown IBM is the latest AI casualty. Shares tank 13% on Anthropic programming language threat IBM Crashes 11% as Anthropic Threatens COBOL Empire Mechanical Orchard: Half Baked OpenClaw, OpenAI and the future This Is the Biggest Threat to Microsoft Office I've Ever Seen. LibreOffice Online: a fresh start - TDF Community Blog Linux 7.0-rc1 Released With Many New Features Relevant to your Interests Warren Buffett's Berkshire Hathaway announces it sold 77% of its Amazon they hacked CSS The A.I. Disruption We've Been Waiting for Has Arrived YOLO Travel Bookings This App Warns You if Someone Is Wearing Smart Glasses Nearby The Death of Spotify: Why Streaming is Minutes Away From Being Obsolete OpenAI resets spending expectations, tells investors compute target is around $600 billion by 2030 Cloud and AWS cost consultant Duckbill expands to software, raises $7.75M for new Skyway platform Man accidentally gains control of 7,000 robot vacuums My smart sleep mask broadcasts users' brainwaves to an open MQTT broker Nonsense GE Profile made a smaller version of its nugget ice maker that needs less counter space TSA PreCheck Touchless ID | Delta Air Lines Listener Feedback Introducing Agent Plugins for AWS Conferences DevOpsDay LA at SCALE23x, March 6th, Pasadena, CA Use code: DEVOP for 50% off. Devnexus 2026, March 4th to 6th, Atlanta, GA. Use this 30% off discount code from your pals at Tanzu: DN26VMWARE30. Check out the Tanzu and Spring talks and trading cards on THE LANDING PAGE. Austin Meetup, March 10th, Listener Steve Anness speaking on Grafana KubeCon EU, March 23rd to 26th, 2026 - Coté will be there on a media pass. DevOpsdays Atlanta 2026, April 21-22, 2026 DevOpsDays Austin, May 5 - 6, 2026 WeAreDevelopers, July 8th to 10th, Berlin, Coté speaking. VMware User Groups (VMUGs): Amsterdam (March 17-19, 2026) - Coté speaking. Minneapolis (April 7-9, 2026) Toronto (May 12-14, 2026) Dallas (June 9-11, 2026) Orlando (October 20-22, 2026) SDT News & Community Join our Slack community Email the show: questions@softwaredefinedtalk.com Free stickers: Email your address to stickers@softwaredefinedtalk.com Follow us on social media: Twitter, Threads, Mastodon, LinkedIn, BlueSky Watch us on: Twitch, YouTube, Instagram, TikTok Book offer: Use code SDT for $20 off "Digital WTF" by Coté Sponsor the show Recommendations Brandon: Milestone Birthdays (iOS App) Matt: Lupin on Netflix

The Law Firm Marketing Minute
Is Your Landing Page the Issue? Your Ads? How to Know!

The Law Firm Marketing Minute

Play Episode Listen Later Feb 26, 2026 2:29


Did you like this episode? Dislike it? Ever wonder why your ads get clicks but your phone isn't ringing? In this episode, Mike and Eddie dig into what your conversion rates are actually saying about your marketing. From landing pages that “catfish” visitors to the dangers of clickbait tactics, they break down how to spot — and fix — the real issues behind weak conversions. If you want your law firm's marketing to actually bring in clients, this one's for you.

Software Defined Talk
Episode 560: You Can Feel It Coming

Software Defined Talk

Play Episode Listen Later Feb 20, 2026 71:48


This week, we discuss personal AI hype cycles, bottoms-up adoption, and "The Modern Stack" simplifying cloud. Plus, thoughts on new cars and the dogs that ride in them. Watch the YouTube Live Recording of Episode 560 Runner-up Titles They only talk about AI I bet you have 5 shop vacs It's all going into applesauce Live Claude Code It Good defaults and opinions, nobody wants that Give me 5 minutes, and I'll give you fifty 6 page memos I know I just pulled off a Pivotal scab. Free Tier as a Service Rundown Something Big Is Happening OpenClaw creator Peter Steinberger joins OpenAI Modern Stack: Fly.io, Neon, Upstash and Cloudflare Relevant to your Interests An AI Agent Published a Hit Piece on Me YouTube launches native app for Apple Vision Pro Not all cables are born equal, so test your USB cables with these cheap USB testers — these budget-priced tools help you protect your expensive gear from faulty or bad-quality leads The Lunduke Journal (@LundukeJournal) Video on Apple Podcasts - Apple Podcasts for Creators Temporal raises $300M Series D at a $5B valuation as AI drives demand for Durable Execution Amazon's Ring cancels Flock partnership amid Super Bowl ad backlash Meta Plans to Add Facial Recognition Technology to Its Smart Glasses Anthropic raises $30 billion in Series G funding at $380 billion post-money valuation Introducing Sonnet 4.6 Conferences DevOpsDay LA at SCALE23x, March 6th, Pasadena, CA Use code: DEVOP for 50% off. Devnexus 2026, March 4th to 6th, Atlanta, GA. Use this 30% off discount code from your pals at Tanzu: DN26VMWARE30. Check out the Tanzu and Spring talks and trading cards on THE LANDING PAGE. Shout out to the people who saw the trading cards and messaged me! Austin Meetup, March 10th, Listener Steve Anness speaking on Grafana KubeCon EU, March 23rd to 26th, 2026 - Coté will be there on a media pass. Devopsdays Atlanta 2026, April 21-22, 2026 DevOpsDays Austin, May 5 - 6, 2026 WeAreDevelopers, July 8th to 10th, Berlin, Coté speaking. VMware User Groups (VMUGs): Amsterdam (March 17-19, 2026) - Coté speaking. Minneapolis (April 7-9, 2026) Toronto (May 12-14, 2026) Dallas (June 9-11, 2026) Orlando (October 20-22, 2026) SDT News & Community Join our Slack community Email the show: questions@softwaredefinedtalk.com Free stickers: Email your address to stickers@softwaredefinedtalk.com Follow us on social media: Twitter, Threads, Mastodon, LinkedIn, BlueSky Watch us on: Twitch, YouTube, Instagram, TikTok Book offer: Use code SDT for $20 off "Digital WTF" by Coté Sponsor the show Recommendations Brandon: Ghostty pairs nicely with Claude Code Matt: Home Assistant Connect ZBT-2 Coté: Iron Lung. ChatGPT for upscaling images, like this one.

ai super bowl spring berlin twitch chatgpt ring ga threads flock usb pasadena neon mastodon pivotal devops 5b landing pages cot sdt peter steinberger matt ray tanzu series g toronto may orlando october apple podcasts apple podcasts minneapolis april
No Fluff MSP Marketing
Landing Page Deep Dive

No Fluff MSP Marketing

Play Episode Listen Later Feb 20, 2026 29:24


In this episode, we do a deep dive on Landing Pages. The content used in ads is a big part of the battle, but the landing page will make or break a campaign. We outline real life examples of how landing page changes increased conversion rates, must haves on landing pages, and we read the EXACT landing page we're running right now for MSP clients. Need help improving the content in your ads? Start a trial at: https://campers.msp-camp.com/

Software Defined Talk
Episode 559: A series of OODA loops

Software Defined Talk

Play Episode Listen Later Feb 13, 2026 70:08


This week, we discuss the future of SaaS, OpenAI vs. Anthropic strategies, and cloud capex. Plus, when will you let an AI book your flights? Watch the YouTube Live Recording of Episode 559 Runner-up Titles Do we get to eat Moon Pies? Some days it's just me and the AI We have a LinkedIn page The state of the world has not gotten better, it's just moved to Kubernetes Trained on the Corpse of Stack Overflow. We just have to get the files right It is all just files It's all an OODA loop Rinse and reply. Is Software dead? Your margin is my yacht. claude-travel.md Vegans have morals though Rundown DriftlessAF: Introducing Chainguard Factory 2.0 Is Software dead? Clouded Judgement 2.6.26 - Software Is Dead...Again...For Real this Time...Maybe? Anthropic's breakout moment: how Claude won business and shook markets Besieged The $285 Billion 'SaaSpocalypse' Is the Wrong Panic The "whole product" is more relevant than ever Cloud Earnings Microsoft Q2 earnings beat on top and bottom lines as cloud revenue tops $50 billion, but stock falls Microsoft stock plunges as Wall Street questions AI investments A day of reckoning for the AI boom Oracle says it plans to raise up to $50 billion in debt and equity this year Google Earnings Beat. Cloud Computing Momentum Builds Amid Spending Boom Amazon stock falls 10% on $200 billion spending forecast, earnings miss Amazon's $200 Billion Spending Plan Raises Stakes in A.I. Race [Follow the CAPEX: Cloud Table Stakes 2024 Retrospective](http://(https://platformonomics.com/2025/02/follow-the-capex-cloud-table-stakes-2024-retrospective/) Amazon Earnings, CapEx Concerns, Commodity AI Google's parent company raises billions of dollars in debt sale OpenAI Drama Amazon in Talks to Invest Up to $50 Billion in OpenAI The $100 Billion Megadeal Between OpenAI and Nvidia Is on Ice Sam Altman got exceptionally testy over Claude Super Bowl ads | TechCrunch OpenAI will reportedly start testing ads in ChatGPT today Relevant to your Interests Deploying Moltbot (Formerly Clawdbot) Apple tops Q1 earnings estimates on record-breaking iPhone sales Clouded Judgement 1.30.26 - Software is Dead...Again! Leaders, gainers, and unexpected winners in the Enterprise AI arms race All Enterprise software is dead The Dumbest Thing I've Seen This Week SpaceX acquires xAI in record-setting deal as Musk looks to unify AI and space ambitions AWS destiny: becoming the next Lumen CloudBees CEO: Why Migration Is a Mirage Costing You Millions Xcode 26.3 unlocks the power of agentic coding The world is trying to log off U.S. tech Anthropic's newest AI model uncovered 500 zero-day software flaws in testing DHH on OpenClaw Adam Jacob really likes AI code generation Cautionary Tales – The WOW Machine Stops (Part 2) Kyndryl Shares Halved Amid CFO Departure, Accounting Review Our $200M Series C / Oxide Presentations — Benedict Evans Matrix messaging gaining ground in government IT Hello Entire World · Entire Blog Former GitHub CEO raises record $60M dev tool seed round at $300M valuation From magic to malware: How OpenClaw's agent skills become an attack surface Nonsense What If the Sensors on Your Car Were Inspecting Potholes for the Government? Honda Found Out Superbowl Ad 404 Conferences DevOpsDay LA at SCALE23x, March 6th, Pasadena, CA Use code: DEVOP for 50% off. Devnexus 2026, March 4th to 6th, Atlanta, GA. Use this 30% off discount code from your pals at Tanzu: DN26VMWARE30. Check out the Tanzu and Spring talks and trading cards on THE LANDING PAGE. Austin Meetup, March 10th, Open Lakehouse and AI — Listener Steve Anness speaking KubeCon EU, March 23rd to 26th, 2026 - Coté will be there on a media pass. Devopsdays Atlanta 2026. April 21-22 VMware User Groups (VMUGs): Amsterdam (March 17-19, 2026) - Coté speaking. Minneapolis (April 7-9, 2026) Toronto (May 12-14, 2026) Dallas (June 9-11, 2026) Orlando (October 20-22, 2026) SDT News & Community Join our Slack community Email the show: questions@softwaredefinedtalk.com Free stickers: Email your address to stickers@softwaredefinedtalk.com Follow us on social media: Twitter, Threads, Mastodon, LinkedIn, BlueSky Watch us on: Twitch, YouTube, Instagram, TikTok Book offer: Use code SDT for $20 off "Digital WTF" by Coté Sponsor the show Recommendations Brandon: YouTube TV plans launch this week Matt: Send Help Steal Coté: AI, open source, talent, and more, live at cfgmgmtcamp 2026, with Andrew Clay Shafer Tapistry