Podcasts about landing pages

More leads do not always mean better leads.The way prospects submit information can change the quality of every inquiry. One setting inside Facebook Ads Manager can quietly shift the outcome.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn this episode, Blake Ruff breaks down the new Facebook Ads Manager option that allows campaigns to run with both website traffic and instant lead forms. Lead forms keep users on Facebook and can improve lead quality when SMS verification is enabled. Landing pages can produce stronger leads but require a clear, optimized website and a properly installed Facebook pixel for tracking. Using both options together allows advertisers to capture leads directly on Facebook while still sending qualified prospects to a websiteEpisode OutlineHow Facebook lead forms work and why they keep data inside FacebookThe role of SMS verification in improving lead qualityWhen sending traffic to a website can produce stronger leadsWhy is a properly installed Facebook pixel required for tracking conversionsHow to verify the pixel using the Facebook Pixel HelperSetting up higher-intent Facebook lead forms with required fields and privacy policyConnecting lead forms to a CRM for follow-up and nurturingRunning campaigns that allow users to choose between website visits and instant formsWhy website optimization matters before sending paid trafficEpisode Chapters00:00 Intro & Podcast Overview00:30 New Facebook Ads Feature: Website + Instant Forms01:10 Lead Forms Pros, Cons & SMS Verification02:15 Sending Traffic to Website vs Lead Forms03:10 Pixel Setup & Meta Pixel Helper04:15 Building a High-Intent Lead Form05:20 Using Website + Instant Forms Together06:30 Optimizing Website & Final Recommendations07:30 Closing & Call to ActionAction TakenTurn on SMS verification for Facebook lead forms to confirm submitted phone numbers and improve lead qualityInstall the Meta/Facebook pixel on the website and verify it using the Meta Pixel HelperEnsure the lead conversion pixel fires when a form is submittedCreate a Facebook lead form using higher-intent settings and required fields (name, email, phone)Include a privacy policy and clear CTA such as scheduling a free trialConnect the Facebook lead form to the CRM so leads enter the nurturing pipelineSelect the correct pixel and conversion event (“Lead”) when configuring Ads Manager campaignsReview and optimize the website before sending paid trafficConclusionLead forms and landing pages serve different roles inside Facebook advertising. Lead forms create a fast and simple path for prospects to submit their information, while landing pages allow deeper engagement for visitors who prefer to explore a website first. The strongest campaigns often use both. When supported by a properly installed pixel and a clear website experience, this combination improves lead tracking, lead quality, and overall campaign performance.CTAListen to the episode to understand how the website and instant forms feature works and how it can be applied inside Facebook Ads Manager.

Google was granted patent US 12536233B1 in January 2026, describing a system that scores your landing page and, if it falls below a quality threshold, replaces it with an AI-generated version personalized to each searcher. This episode breaks down how the patent works, how the industry reacted, and what website owners should do to prepare.Chapters00:00 - Introduction01:24 - How the Patent Works, Step by Step04:26 - How the Industry Reacted06:46 - What This Actually Means07:57 - Ads First, Everything Else Later08:58 - Google's Data Advantage10:13 - Your Website Is Becoming a Warehouse11:10 - The Measurement Problem12:28 - Connection to Agentic Browsers and Web MCP13:38 - What You Can Do About It15:19 - ClosingKey StatisticsPatent US 12,536,233 B1 approved January 2026, priority date July 2024 (USPTO)Patent filed by six Google engineers: Karen Zhang, IL Grover, Timothy Benjamin Wallen, Lauren Marjorie Bedford, Avi Sadan, and Ethan MiloLanding page score based on conversion rate, bounce rate, click-through rate, and design/content quality assessmentsAI pages can include product feeds, CTA buttons, chatbot functionality, personalized headlines, filters, and suggested productsKey TakeawaysThe patent is real, and the scope is clear - Google has patented a system to score landing pages and replace underperforming ones with AI-generated versions personalized to each user's search history and context.It starts with ads, but that's the playbook - The patent explicitly references sponsored content items. Google has a history of introducing features in ads first, then expanding (see: Google Shopping's evolution from free to paid).Google has a data advantage no one can match - The system uses full search history, previous queries, click behavior, location, and device data. No advertiser has access to that level of personalization.Your website is shifting from storefront to warehouse - Brands become suppliers of data while Google owns the customer experience. Your product feed and structured data become the front door to your business.The technology is category-agnostic - The patent focuses on shopping today, but scoring a page and replacing it with an AI version is a technique that applies to any content type. The question is when it expands, not whether.Action Items ChecklistTreat your product feed like your homepage: accurate, complete, detailed specs, pricing, stock levels, high-quality imagesInvest in structured data and machine-readable content so AI-generated pages based on your data are correctBuild direct audience relationships: email lists, community, direct traffic, brand reputationMonitor your landing page quality scores in Google AdsRead the patent yourself to understand exactly what Google is describingListen to the Browser Wars episode for context on agentic browsers and Web MCPListen to the Duane Forrester episode on trust as the most important signal for AISources & LinksThe PatentUS Patent 12,536,233 B1 - AI Generated Content Page Tailored to a Specific UserEpisode URL: https://www.nohackspod.com/episode/220-google-patented-replacing-your-landing-page-with-aiNo Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

What happens when a demand generation specialist steps out from the comfort of high-growth SaaS startups to launch a growth marketing agency dedicated to quality over quantity? In this episode of Predictable B2B Success, Vinay Koshy speaks with Scott Gelber, founder of SIG Marketing, whose innovative approach has generated over $3.6 million in qualified inbound pipeline for Series A and Series B SaaS companies—all fueled by the power of Google Ads. Curious why Google Ads is not always a perfect fit for every SaaS business, or how to focus on prospects that truly make a difference? Scott Gelber shares lessons from his transition to agency life, revealing the criteria he uses to identify ideal clients and the frameworks he uses to prioritize qualified opportunities. Discover why automated bidding strategies may not work for B2B SaaS, the secret to optimizing landing pages, and the real math behind advertising ROI. Whether you are a SaaS marketer, founder, or growth enthusiast, this episode uncovers the building blocks of success in digital marketing and challenges conventional wisdom on ad strategy. Tune in for actionable insights you will not hear anywhere else. Some topics we explore in this episode include: From In-house to Agency: Scott Gelber describes his shift from demand gen specialist to marketing agency founder.Mindset & Strengths: The importance of constant testing, innovation, and learning in demand generation.Ideal SaaS Clients for Google Ads: Key criteria for targeting Series A/B SaaS startups, including market size and product maturity.Market & Product Fit: Why total addressable market and category familiarity matter for Google Ads success.Lifetime Value & Pricing: How average contract value and competitiveness influence campaign feasibility.Google Ads as a Lead Entry Point: Using ads to start conversations, including follow-up and multi-channel touchpoints.Campaign Setup & Optimization Framework: Scott Gelber's step-by-step process for campaign structure, reporting, and keyword selection.Landing Pages & Ad Copy: Strategies for developing relevant landing pages and differentiating ad copy.Managing Multiple Personas: Balancing messaging and campaign structure for companies with diverse buyer types.B2B SaaS Ad Strategy vs. Common Advice: Why B2B SaaS firms should prioritize manual bidding and tight targeting over Google's automated recommendations.and much, much more...

Viele kennen uns als Coaching-Anbieter. Aber das ist nur ein Teil unseres Angebots. Die eigentliche Frage lautet: Was bekommst du konkret, wenn du mit uns arbeitest? In dieser Episode brechen wir es komplett runter – operativ, transparent, ohne Marketingfloskeln. ---- Modell 1: Coaching (Kompetenz aufbauen) Für Unternehmer, die verstehen und selbst steuern wollen. Was enthalten ist: • Ca. 20 Stunden strukturierte Videomodule • Google Ads • SEO • Google Analytics • Google Tag Manager • Conversion Tracking Setup • Meta Ads Modul • Wöchentliche Fach-Calls • Tracking-Call • Meta Ads Call • "Next Best Activity"-Call zur Priorisierung Ziel: Selbstständige Kompetenz. Am Ende brauchst du uns nicht mehr. ---- Modell 2: Retainer (Operative Umsetzung) Für Unternehmer mit wenig Zeit und Fokus auf Wachstum. Wir übernehmen: • Komplettes Conversion-Tracking-Setup • Zieldefinition (Umsatz, Leads, Filialbesuche etc.) • Google Ads Kampagnen (Setup, Monitoring, Optimierung) • Budgetsteuerung • Transparente Reports & Dashboards • Regelmäßige Abstimmung Zusätzlich möglich: • Meta Ads (Leadgenerierung, Retargeting, Recruiting) • Funnel-Strukturen • Recruiting-Kampagnen • Landingpage-Optimierung oder Neubau ---- Tracking – der unterschätzte Hebel Ohne sauberes Tracking ist jede Kampagne blind. Wir prüfen: • Event-Setup • Datenvalidierung • Consent Management • Rückmeldung echter Umsätze • Optimierung auf echte Ergebnisse statt nur Leads Unterschied: 20 % Daten vs. 80 % Daten = massiver Performance-Hebel. ---- Landingpages – wo Performance wirklich entsteht Google & Meta liefern Klicks. Deine Seite entscheidet über Umsatz. Wir analysieren: • Conversion-Hürden • Nutzerverhalten (Session-Tracking) • Angebotsklarheit • Struktur & Texte • Mobile Optimierung Ziel: Mit gleichem Traffic 1,5x – 2x mehr Conversions. ---- Mittleres Modell Nur Kampagnenbetreuung + Tracking-Optimierung? Möglich. Nur Google Ads? Möglich. Google + Meta + Funnel + Landingpage? Auch möglich. Entscheidung: • Willst du lernen → Coaching • Willst du umsetzen lassen → Retainer • Willst du Kontrolle + Umsetzung → Kombi Am Ende klären wir im Strategiegespräch: • Wo stehst du? • Wo willst du hin? • Was ist wirtschaftlich sinnvoll? • Was passt in deinen Zeitrahmen? Keine Verkaufsfloskeln. Nur Klarheit.

Stop losing leads just because your landing page looks like work. Jay Schwedelson reveals the psychological triggers that make people click submit, including a simple image trick that bumps conversions by double digits. He also opens up about the "woo woo" morning habit that keeps him sane, even if it involves hiding in the bathroom.ㅤBest Moments:(02:45) How repeating your email's hero image on the landing page subconsciously builds trust(03:50) The exact percentage of leads you lose for every single extra field you require(04:29) Why splitting long forms into multiple steps can skyrocket your completion rate(05:25) The specific spot to place a testimonial that drives a 15% conversion lift(06:45) One navigation mistake that kills focus and why you need to delete it right now(08:50) Jay's 10-minute morning ritual that happens before he ever looks at a phone screenㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

This week, we continue to see ongoing heated Google Search volatility. I posted the big Google webmaster report for March 2026. Google AI Mode added more links to recipe sites. Google AI Mode has this recipe widget but is that a good thing. Google AI Overviews...

In this episode, Matt & Lauren explore three different ways creators can get started selling direct, and the tools you'll need along the way! Learn about:

Get the Claude Code guide (12 prompts + 4 workflows): https://clickhubspot.com/rqm Ep. 405 Did you know it's possible to build and launch a fully interactive inbound marketing campaign—including research, copy, and lead magnets—without writing any code or ever touching a conventional workflow tool? Kipp, Kieran, and guest James Dickerson (co-founder of Boring Marketing) dive into the world of Claude Code, demystifying how Learn more as they break down the real power of Claude Code—including what makes it radically different from using Claude in the browser, how to use skills to multiply what you can accomplish, and tactical advice for automating website and campaign launches from scratch. Mentions James Dickerson https://www.linkedin.com/in/jadickerson/ Boring Marketing https://boringmarketing.com/ Claude Code https://code.claude.com/docs/en/overview Replit https://replit.com/ Cursor https://cursor.com/ Firecrawl https://www.firecrawl.dev/ Playwright https://playwright.dev/ Perplexity https://www.perplexity.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Today's MadTech Daily covers the UK launching a consultation on a social media ban for under-16s, a Google patent hinting at AI-generated landing pages, and Roblox surpassing TikTok in Gen Z shopping growth.

Three of the biggest AI platforms in the world. One simple prompt. One clear mission.They were all asked to build the exact same newsletter sign-up landing page. No special treatment. No extra instructions. Just one clean brief and the same copy pasted into each tool.The goal was simple: find out which AI can actually build something that looks good and converts.What happened next was surprising.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

Dans ce nouvel épisode de DigiClub Powered by Huawei, Ooredoo Business et Bac Pay, Walid Naffati reçoit Yosra Hamida, CEO de MAS (Marketing Automation Specialist) et experte reconnue dans l'accompagnement des entreprises vers la transformation digitale de leurs ventes. Le Marketing Automation n'est plus un luxe réservé aux géants du web. C'est aujourd'hui un levier indispensable pour toute entreprise souhaitant augmenter son chiffre d'affaires tout en libérant du temps à ses équipes commerciales. Yosra nous explique comment mettre en place un "commercial digital" capable de qualifier vos prospects 24h/24. Au programme de cet échange : - Comment transformer un site vitrine en une véritable machine à vendre. - L'importance des Landing Pages pour doubler vos taux de conversion. - Le "Mapping" du processus de vente : l'étape cruciale avant l'automatisation. - L'impact de l'Intelligence Artificielle et des agents autonomes sur le parcours client. - Cas pratiques concrets : du secteur de la formation à l'exportation. Chapitres de la vidéo : [00:00:00] : Introduction : Pourquoi le Marketing Automation est-il vital aujourd'hui ? [00:02:22] : Qu'est-ce que le Marketing Automation ? (Le concept du commercial 24/7). [00:03:55] : Exemple d'un parcours basique : Prise de rendez-vous automatique. [00:06:55] : L'expérience de Yosra Hamida : De la vente "à l'ancienne" au digital. [00:10:14] : Pourquoi les formulaires classiques font perdre des clients. [00:14:26] : Cas pratique : Automatiser le recrutement pour l'Allemagne. [00:20:14] : Pourquoi vos Landing Pages convertissent mieux que votre site web. [00:22:02] : Comprendre et respecter le cycle d'achat du client (Awareness vs Action). [00:27:30] : Comment mapper son processus commercial avant de choisir un outil. [00:30:12] : Le rôle du "crible" : Ne donner aux commerciaux que les leads qualifiés. [00:33:11] : Smarketing : Aligner le Marketing et la Vente pour plus d'efficacité. [00:37:52] : Automatisation et recouvrement : Gérer les paiements en amont. [00:41:57] : Analyse de données : Prédire les ventes grâce aux outils comme HubSpot. [00:45:10] : L'avenir : IA, agents autonomes et interactions via WhatsApp. [00:48:17] : Qualité des données : L'importance du "Clean Data" pour l'IA. [00:50:39] : Par où commencer ? Outils gratuits et stratégie de contenu. Producteur exécutif : Mohamed Monaam Hamdi Producteur/Host : Walid Naffati Cadreur : Moez Habbes

This week, we discuss AI-assisted COBOL migrations, the OpenClaw Foundation, and AI killing Office. Plus, is TSA PreCheck Touchless the peak of airport efficiency? Watch the YouTube Live Recording of Episode 561 Runner-up Titles New's not good He knows how to be retired Let Matt Cook We don't have to worry about that Brandon You're that guy The stock market feels reactionary Siri-Claw Foundation Washing Give me life-changing money and I'll have a better take Why do I need to pay for power usage? Rundown IBM is the latest AI casualty. Shares tank 13% on Anthropic programming language threat IBM Crashes 11% as Anthropic Threatens COBOL Empire Mechanical Orchard: Half Baked OpenClaw, OpenAI and the future This Is the Biggest Threat to Microsoft Office I've Ever Seen. LibreOffice Online: a fresh start - TDF Community Blog Linux 7.0-rc1 Released With Many New Features Relevant to your Interests Warren Buffett's Berkshire Hathaway announces it sold 77% of its Amazon they hacked CSS The A.I. Disruption We've Been Waiting for Has Arrived YOLO Travel Bookings This App Warns You if Someone Is Wearing Smart Glasses Nearby The Death of Spotify: Why Streaming is Minutes Away From Being Obsolete OpenAI resets spending expectations, tells investors compute target is around $600 billion by 2030 Cloud and AWS cost consultant Duckbill expands to software, raises $7.75M for new Skyway platform Man accidentally gains control of 7,000 robot vacuums My smart sleep mask broadcasts users' brainwaves to an open MQTT broker Nonsense GE Profile made a smaller version of its nugget ice maker that needs less counter space TSA PreCheck Touchless ID | Delta Air Lines Listener Feedback Introducing Agent Plugins for AWS Conferences DevOpsDay LA at SCALE23x, March 6th, Pasadena, CA Use code: DEVOP for 50% off. Devnexus 2026, March 4th to 6th, Atlanta, GA. Use this 30% off discount code from your pals at Tanzu: DN26VMWARE30. Check out the Tanzu and Spring talks and trading cards on THE LANDING PAGE. Austin Meetup, March 10th, Listener Steve Anness speaking on Grafana KubeCon EU, March 23rd to 26th, 2026 - Coté will be there on a media pass. DevOpsdays Atlanta 2026, April 21-22, 2026 DevOpsDays Austin, May 5 - 6, 2026 WeAreDevelopers, July 8th to 10th, Berlin, Coté speaking. VMware User Groups (VMUGs): Amsterdam (March 17-19, 2026) - Coté speaking. Minneapolis (April 7-9, 2026) Toronto (May 12-14, 2026) Dallas (June 9-11, 2026) Orlando (October 20-22, 2026) SDT News & Community Join our Slack community Email the show: questions@softwaredefinedtalk.com Free stickers: Email your address to stickers@softwaredefinedtalk.com Follow us on social media: Twitter, Threads, Mastodon, LinkedIn, BlueSky Watch us on: Twitch, YouTube, Instagram, TikTok Book offer: Use code SDT for $20 off "Digital WTF" by Coté Sponsor the show Recommendations Brandon: Milestone Birthdays (iOS App) Matt: Lupin on Netflix

Did you like this episode? Dislike it? Ever wonder why your ads get clicks but your phone isn't ringing? In this episode, Mike and Eddie dig into what your conversion rates are actually saying about your marketing. From landing pages that “catfish” visitors to the dangers of clickbait tactics, they break down how to spot — and fix — the real issues behind weak conversions. If you want your law firm's marketing to actually bring in clients, this one's for you.

Sun, 22 Feb 2026 18:35:00 +0000 https://jungeanleger.podigee.io/2973-sportwoche-otv-spitzentennis-podcast-ruckgange-in-den-ranks-und-bei-den-punkten-dafur-jetzt-4x-top100-und-eine-neue-landing-page 2b2e626a2e153fb83cd982dafb4f5080 Presented by mumak.me und win2day. Wir haben insgesamt weitere Rückgänge in den Rankings und bei den Punkten, dafür aber erstmals in der Ära dieses Podcasts vier mal Österreich in den Top100. Und eine neue Landingpage mit allen Folgen gibt es auch: https://www.audio-cd.at/oetv-spitzentennis . Und wer wird diesmal win2day ÖTV-Star der Woche? SportWoche ÖTV-Ö Top10: Anastasia Potapova, Julia Grabher, Sinja Kraus und Lili Tagger bei den Damen sowie Filip Misolic, Sebastian Ofner, Lukas Neumayer, Jurij Rodionov, Joel Schwärzler und Sandro Kopp bei den Herren sind WTA/ATP-übergreifend die Top10 aktuell. In welcher Reihenfolge, das wird im Podcast verraten. https://mumak.me https://www.win2day.at https://www.audio-cd.at/oetv-spitzentennis http://www.sportgeschichte.at/oetv Inside In, der ÖTV-Podcast: https://open.spotify.com/show/7KNsgeD8XyXTsAgCFKfI7Y https://www.oetv.at Quelle Rankings: Live-Rankings von live-tennis.eu Die Marke, Patent, Rechte und das Archiv der SportWoche wurden 2017 von Christian Drastil Comm. erworben, Mehr unter http://www.sportgeschichte.at . Der neue SportWoche Podcast ist eingebettet in „ Wiener Börse, Sport, Musik (und mehr)“ auf http://www.audio-cd.at und erscheint, wie es in Name SportWoche auch drinsteckt, wöchentlich. Bewertungen bei Spotify oder Apple machen mir Freude: http://www.audio-cd.at/spotify , http://www.audio-cd.at/apple . Du möchtest deine Werbung in diesem und vielen anderen Podcasts schalten? Kein Problem!Für deinen Zugang zu zielgerichteter Podcast-Werbung, klicke hier.Audiomarktplatz.de - Geschichten, die bleiben - überall und jederzeit! 2973 full no Christian Drastil Comm. (Agentur für Investor Relations und Podcasts)

This week, we discuss personal AI hype cycles, bottoms-up adoption, and "The Modern Stack" simplifying cloud. Plus, thoughts on new cars and the dogs that ride in them. Watch the YouTube Live Recording of Episode 560 Runner-up Titles They only talk about AI I bet you have 5 shop vacs It's all going into applesauce Live Claude Code It Good defaults and opinions, nobody wants that Give me 5 minutes, and I'll give you fifty 6 page memos I know I just pulled off a Pivotal scab. Free Tier as a Service Rundown Something Big Is Happening OpenClaw creator Peter Steinberger joins OpenAI Modern Stack: Fly.io, Neon, Upstash and Cloudflare Relevant to your Interests An AI Agent Published a Hit Piece on Me YouTube launches native app for Apple Vision Pro Not all cables are born equal, so test your USB cables with these cheap USB testers — these budget-priced tools help you protect your expensive gear from faulty or bad-quality leads The Lunduke Journal (@LundukeJournal) Video on Apple Podcasts - Apple Podcasts for Creators Temporal raises $300M Series D at a $5B valuation as AI drives demand for Durable Execution Amazon's Ring cancels Flock partnership amid Super Bowl ad backlash Meta Plans to Add Facial Recognition Technology to Its Smart Glasses Anthropic raises $30 billion in Series G funding at $380 billion post-money valuation Introducing Sonnet 4.6 Conferences DevOpsDay LA at SCALE23x, March 6th, Pasadena, CA Use code: DEVOP for 50% off. Devnexus 2026, March 4th to 6th, Atlanta, GA. Use this 30% off discount code from your pals at Tanzu: DN26VMWARE30. Check out the Tanzu and Spring talks and trading cards on THE LANDING PAGE. Shout out to the people who saw the trading cards and messaged me! Austin Meetup, March 10th, Listener Steve Anness speaking on Grafana KubeCon EU, March 23rd to 26th, 2026 - Coté will be there on a media pass. Devopsdays Atlanta 2026, April 21-22, 2026 DevOpsDays Austin, May 5 - 6, 2026 WeAreDevelopers, July 8th to 10th, Berlin, Coté speaking. VMware User Groups (VMUGs): Amsterdam (March 17-19, 2026) - Coté speaking. Minneapolis (April 7-9, 2026) Toronto (May 12-14, 2026) Dallas (June 9-11, 2026) Orlando (October 20-22, 2026) SDT News & Community Join our Slack community Email the show: questions@softwaredefinedtalk.com Free stickers: Email your address to stickers@softwaredefinedtalk.com Follow us on social media: Twitter, Threads, Mastodon, LinkedIn, BlueSky Watch us on: Twitch, YouTube, Instagram, TikTok Book offer: Use code SDT for $20 off "Digital WTF" by Coté Sponsor the show Recommendations Brandon: Ghostty pairs nicely with Claude Code Matt: Home Assistant Connect ZBT-2 Coté: Iron Lung. ChatGPT for upscaling images, like this one.

In this episode, we do a deep dive on Landing Pages. The content used in ads is a big part of the battle, but the landing page will make or break a campaign. We outline real life examples of how landing page changes increased conversion rates, must haves on landing pages, and we read the EXACT landing page we're running right now for MSP clients. Need help improving the content in your ads? Start a trial at: https://campers.msp-camp.com/

Part 2 of our 5-part series on the question everyone asks: why your ads aren't working. Most people blame Meta, Google, or their agency. But if your landing page doesn't do the job, your ads never had a chance. In this episode, we break down: Why do we always start with landing pages, not a full site rebuild? The fastest way to find what's actually broken is to use the top landing pages. Why product pages on mobile are usually the real battleground The Busy Restaurant Test and why it decides whether people bounce in seconds How to reduce bounce rate and make it feel easy to buy Why pop-ups can wreck first impressions if you block the product How big brands choreograph the entire first visit on purpose The conversion rate and AOV tradeoff that unlocks scale Why Shopify gimmicks often lower conversion instead of raising it If your ROAS is sliding, and you keep tweaking ads, this is your reset. Fix what happens after the click, and the ads suddenly look “better” without changing them. Next episode: your ads are boring.   P.S. Whenever you're ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Welcome to Part 5 of our 2026 Med Spa Marketing and Growth Series. In this episode, we break down our top-performing Google Ads strategies and frameworks for med spas in 2026, including how to eliminate wasted ad spend, structure high-converting campaigns, and confidently scale with real ROI data.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley, owner of Med Spa Magic Marketing, pulls back the curtain on exactly how we structure Google Ads for our med spa clients. This includes when Google should enter your growth strategy, how it differs from Meta ads, how to choose the right services to advertise, and how to build campaigns that attract bottom-of-funnel, high-intent patients instead of wasting budget on unqualified clicks.If you are running Google Ads but unsure whether your setup is truly optimized, or if you feel like you are spending money without clear ROI visibility, this episode gives you a tactical blueprint for improving performance in 2026.In this episode, we cover:✅ When med spas should prioritize Meta vs Google in the growth framework✅ Which services are ideal for Google Ads (and which are not)✅ Policy restrictions you must understand (PRP, approvals, compliance)✅ The anatomy of a high-performing Google ad✅ How responsive search ads actually work✅ Bottom-of-funnel keyword strategy using phrase and exact match✅ When broad match can work and when it wastes budget✅ How to build and use a negative keyword list✅ The landing page checklist that lowers CAC✅ Why conversion tracking is non-negotiable for ROI confidenceNeed help getting approved to run Botox ads? Email our team at support@medspamagicmarketing.comChapters:00:00 Introduction & Where Google Fits in the Growth Framework02:24 When to Prioritize Meta vs Google Ads04:03 What Services Work Best on Google (Brand vs Category Search)05:27 Policy Restrictions & Approval Requirements06:42 How Google Ads Are Displayed & Competitive Positioning09:06 Anatomy of a High-Performing Google Ad11:42 Bottom-of-Funnel Keyword Strategy (Phrase & Exact Match)14:36 Negative Keyword Lists & Eliminating Waste16:03 Landing Page Optimization Checklist20:15 Conversion Tracking, ROI & Ongoing OptimizationFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

In Time for Learning sucht dein Host Nawid Company das Gespräch mit anderen Branchenexperten. Hier erfährst du, wie es im Affiliate Bereich wirklich läuft und was die neusten Trends sind. Machst du also bereits Affiliate Marketing und arbeitest in dem Bereich, bist Merchant und betreibst deinen eigenen Online-Shop oder möchtest dich einfach weiterbilden, dann bist du hier genau richtig. Im zweiten Teil der heutigen Folge 'Time for Learning' sprechen Nawid Company und CRO-Experte Anas Elimani über AOV-Steigerung durch smarte Bundle-Strategien, die Macht von Post-Purchase-Befragungen und wie die 5 kritischen Nutzerfragen jede Landing Page zum Erfolg führen. Heute geht es um folgende Themen: - Abo-Subscription - Amazon Marketplace - Average Order Value (AOV) - Bounce Rate - Bundle-Angebote - Conversion Rate - Heatmaps (Hotjar/Clarity) - Post-Purchase-Fragen - Trust-Elemente

This week, we discuss the future of SaaS, OpenAI vs. Anthropic strategies, and cloud capex. Plus, when will you let an AI book your flights? Watch the YouTube Live Recording of Episode 559 Runner-up Titles Do we get to eat Moon Pies? Some days it's just me and the AI We have a LinkedIn page The state of the world has not gotten better, it's just moved to Kubernetes Trained on the Corpse of Stack Overflow. We just have to get the files right It is all just files It's all an OODA loop Rinse and reply. Is Software dead? Your margin is my yacht. claude-travel.md Vegans have morals though Rundown DriftlessAF: Introducing Chainguard Factory 2.0 Is Software dead? Clouded Judgement 2.6.26 - Software Is Dead...Again...For Real this Time...Maybe? Anthropic's breakout moment: how Claude won business and shook markets Besieged The $285 Billion 'SaaSpocalypse' Is the Wrong Panic The "whole product" is more relevant than ever Cloud Earnings Microsoft Q2 earnings beat on top and bottom lines as cloud revenue tops $50 billion, but stock falls Microsoft stock plunges as Wall Street questions AI investments A day of reckoning for the AI boom Oracle says it plans to raise up to $50 billion in debt and equity this year Google Earnings Beat. Cloud Computing Momentum Builds Amid Spending Boom Amazon stock falls 10% on $200 billion spending forecast, earnings miss Amazon's $200 Billion Spending Plan Raises Stakes in A.I. Race [Follow the CAPEX: Cloud Table Stakes 2024 Retrospective](http://(https://platformonomics.com/2025/02/follow-the-capex-cloud-table-stakes-2024-retrospective/) Amazon Earnings, CapEx Concerns, Commodity AI Google's parent company raises billions of dollars in debt sale OpenAI Drama Amazon in Talks to Invest Up to $50 Billion in OpenAI The $100 Billion Megadeal Between OpenAI and Nvidia Is on Ice Sam Altman got exceptionally testy over Claude Super Bowl ads | TechCrunch OpenAI will reportedly start testing ads in ChatGPT today Relevant to your Interests Deploying Moltbot (Formerly Clawdbot) Apple tops Q1 earnings estimates on record-breaking iPhone sales Clouded Judgement 1.30.26 - Software is Dead...Again! Leaders, gainers, and unexpected winners in the Enterprise AI arms race All Enterprise software is dead The Dumbest Thing I've Seen This Week SpaceX acquires xAI in record-setting deal as Musk looks to unify AI and space ambitions AWS destiny: becoming the next Lumen CloudBees CEO: Why Migration Is a Mirage Costing You Millions Xcode 26.3 unlocks the power of agentic coding The world is trying to log off U.S. tech Anthropic's newest AI model uncovered 500 zero-day software flaws in testing DHH on OpenClaw Adam Jacob really likes AI code generation Cautionary Tales – The WOW Machine Stops (Part 2) Kyndryl Shares Halved Amid CFO Departure, Accounting Review Our $200M Series C / Oxide Presentations — Benedict Evans Matrix messaging gaining ground in government IT Hello Entire World · Entire Blog Former GitHub CEO raises record $60M dev tool seed round at $300M valuation From magic to malware: How OpenClaw's agent skills become an attack surface Nonsense What If the Sensors on Your Car Were Inspecting Potholes for the Government? Honda Found Out Superbowl Ad 404 Conferences DevOpsDay LA at SCALE23x, March 6th, Pasadena, CA Use code: DEVOP for 50% off. Devnexus 2026, March 4th to 6th, Atlanta, GA. Use this 30% off discount code from your pals at Tanzu: DN26VMWARE30. Check out the Tanzu and Spring talks and trading cards on THE LANDING PAGE. Austin Meetup, March 10th, Open Lakehouse and AI — Listener Steve Anness speaking KubeCon EU, March 23rd to 26th, 2026 - Coté will be there on a media pass. Devopsdays Atlanta 2026. April 21-22 VMware User Groups (VMUGs): Amsterdam (March 17-19, 2026) - Coté speaking. Minneapolis (April 7-9, 2026) Toronto (May 12-14, 2026) Dallas (June 9-11, 2026) Orlando (October 20-22, 2026) SDT News & Community Join our Slack community Email the show: questions@softwaredefinedtalk.com Free stickers: Email your address to stickers@softwaredefinedtalk.com Follow us on social media: Twitter, Threads, Mastodon, LinkedIn, BlueSky Watch us on: Twitch, YouTube, Instagram, TikTok Book offer: Use code SDT for $20 off "Digital WTF" by Coté Sponsor the show Recommendations Brandon: YouTube TV plans launch this week Matt: Send Help Steal Coté: AI, open source, talent, and more, live at cfgmgmtcamp 2026, with Andrew Clay Shafer Tapistry

In this episode, Lisa Duck, Susan Larimer, and Sami Bedell-Mulhern discuss the importance of digital marketing strategies, particularly focusing on how to effectively use websites to capture leads and convert them into customers. They explore the significance of capture and convert pages, optimizing websites for conversions, understanding analytics, crafting effective lead magnets, and tailoring content to specific audiences. The conversation also touches on the necessity of having a website in the evolving digital landscape and how to navigate links and navigation menus effectively.TakeawaysYou have to tell people what to do next.Capture before you can convert.Start at the end and work your way forward.It's about what they need, not about you.You can have multiple capture and convert pages.Picking a domain name, Write it out as a URL before you pay for it.Your website is your own space to build trust.You need to talk to the people who are gonna relate to you.Having a website allows you to build an audience.#DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshareThis episode of The Other 99% Podcast is sponsored by CinchShare, a social media scheduler designed for direct sellers and creators who want to stay consistent without the overwhelm. CinchShare makes it easy to plan, schedule, and share content across platforms, all from one simple app. You can upload your own content, use ready to share posts, and access free training and resources to help you show up online with confidence. Try CinchShare free for 30 days and learn more at lisaduck.com/cinchshare. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don't forget to share this episode with your network and help spread the word.Subscribe now to never miss an episode and stay inspired in your direct sales journey!Plus be sure to follow The Other 99% Podcast on YouTubeInterested in being a guest? Share your story hereFind Lisa on social: Facebook | Instagram | YouTube | lisaduck.comGrab your ChatGPT Freebie hereExplore Lisa's ToolkitsExplore Lisa's Course Email Marketing Made SimpleFind Susan on social: Facebook | Instagram | YouTube | susanlarimer.comGrab your 5-Step Customer Care Cheat Sheet hereExplore Susan's ToolkitsDisclaimer: While we strive to provide valuable recommendations and insights, the opinions expressed in this podcast are those of the host and guests. We encourage you to conduct your own research before using any mentioned tools or services to ensure they align with your personal needs. Thank you for being part of The Other 99%!

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Selling season is not the time to be building your backend — it's the time to leverage it.In this episode, you'll learn:Why your email list is the backbone of selling season (and why social media can't replace it)What makes an administrator-facing opt-in actually workWhy a named, visual framework increases credibility and confidence with decision-makersWhat a high-converting landing page needs to include (and what it should not)How your LinkedIn profile functions as a verification tool, not a content grindWhen and why a simple website and blog still matterWhy running a beta group now makes selling season easier laterBusiness Asset Checklist:Jenn walks through these non-negotiable assets:An Email PlatformA real email service provider (not Gmail)A working opt-in formA simple nurture sequence to stay top of mind2. An Administrator-Focused Opt-In PDFShort, skimmable, and practicalDesigned for decision-makers, not teachersPositioned as a quick win or quick insight3. A Clear, Named Framework3–5 steps or pillarsConsistent languageA simple visual representationEasy to explain in under 30 seconds4. A Landing Page That Does One Job WellClearly names the problem administrators care aboutConnects pain points to student outcomesShows your framework and resultsLeads to one clear call to action: book a call5. A Strategic LinkedIn ProfileOptimized for verification, not viralitySpeaks to administrators, not recruitersIncludes long-form articles that reinforce credibility and expertise6. Optional but Powerful: A Simple Website + BlogBuilds credibility and trustHouses your opt-in and messagingPositions you as a thought leader with minimal content7. A Beta Group (If You Don't Have Data Yet)Collect testimonials, stories, and outcomesGather proof that your framework worksMake selling season about sharing results, not making claimsHere's the link: LIVE Workshop - The Booked-Out Consultant Education Consultant Accelerator: 90-Day Blueprint IG - www.instagram.com/jenn_kleiber

In this episode, Lauren & Matt cover five different types of paid ads that can help you sell more books. We review the pros, cons, and best practices for:

Day 6 of building my SaaS in public - and today we're polishing thelanding page to get it ready for launch.AI-generated landing pages look good, but they're not quite ready.There are telltale signs that hurt credibility - and I'm fixing them all.The biggest AI tell? Em-dashes (—). Every AI model is obsessed with them.They're a dead giveaway. Search and destroy.What you'll learn:• How to spot and remove AI "tells" in your copy• Where to add CTAs for maximum conversion• Section-by-section review checklist• How to handle footer links and legal pages• The exact prompt format for Lovable refinementsChanges I made:• Removed all em-dashes• Added CTAs to every section• Simplified How It Works (removed redundant icons)• Made integrations section symmetrical• Fixed testimonial readability• Cleaned up footer links

Day 4 of building my SaaS in public - and today we're putting everythingtogether to build a landing page.All the research from Days 1-3 (problem validation, market validation,competitive analysis) feeds directly into this. The result? A complete,functional landing page built in under an hour.The framework I use: PAIN → DREAM → FIX• PAIN: Lead with the problem, use emotional language from research• DREAM: Paint the vision of life without the problem• FIX: Show how you actually solve it (3 steps max)Plus: Social proof, pricing, and FAQ/objection handling.What you'll learn:• The 6-section landing page structure that converts• How to turn research into compelling copy• The exact AI prompt I use for landing page content• How to handle social proof BEFORE you have customers• Using Lovable.dev to build the page in minutes

The entrepreneurial world loves telling founders to "never give up"—but what if that advice is slowly killing your business? In this episode, I unpack why persistence without direction is just expensive stubbornness. The real skill isn't grinding through everything; it's knowing which assumptions to abandon while keeping the business alive. I share why running parallel experiments beats blind faith, and what a Twitter thread about Pieter Levels' "ugly" landing pages taught me about the beliefs we cling to without questioning.This episode of The Bootstraped Founder is sponsored by Paddle.comThe blog post: https://thebootstrappedfounder.com/dont-give-up-your-assumptions/The podcast episode: https://tbf.fm/episodes/432-dont-give-up-your-assumptions Check out Podscan, the Podcast database that transcribes every podcast episode out there minutes after it gets released: https://podscan.fmSend me a voicemail on Podline: https://podline.fm/arvidYou'll find my weekly article on my blog: https://thebootstrappedfounder.comPodcast: https://thebootstrappedfounder.com/podcastNewsletter: https://thebootstrappedfounder.com/newsletterMy book Zero to Sold: https://zerotosold.com/My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/My course Find Your Following: https://findyourfollowing.comHere are a few tools I use. Using my affiliate links will support my work at no additional cost to you.- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw

Estimated reading time: 11 Minuten Recruiting fühlt sich 2026 für viele Mittelständler an wie Vertrieb in einer neuen Disziplin: Der Markt ist in Bewegung, Kandidaten sind wählerisch – und gleichzeitig entstehen wieder Chancen, an richtig gute Leute ranzukommen. Der Haken: Mit „Wir schalten mal eine Anzeige auf der Website" gewinnt heute niemand mehr. Ich habe dazu mit Pia Tischer gesprochen. Sie ist Geschäftsführerin der coveto ATS GmbH – ein deutsches Softwareunternehmen, das seit 25 Jahren Recruiting-Prozesse im Mittelstand digitalisiert („Von KMU für KMU"). coveto wurde u.a. als „Recruiting Champion" und „Recruiter's Liebling" ausgezeichnet (Details). In diesem Beitrag bekommst du die wichtigsten Recruiting Trends 2026 – plus einen klaren Plan, wie du als Mittelständler Top-Kandidaten gewinnst: mit zielgruppengerechten Stellenanzeigen, schnellen Prozessen, Messenger-Bewerbungen (ja: WhatsApp geht – aber bitte sauber) und KI als Turbo, nicht als Autopilot. Recruiting Trends 2026: Der Markt ist heterogen – und genau da liegt deine Chance Erstmal die unbequeme Wahrheit: Es gibt nicht den Arbeitsmarkt. 2026 ist Recruiting je nach Branche, Region und Rolle extrem unterschiedlich. In manchen Bereichen bekommst du weiter kaum Bewerbungen. In anderen Bereichen ist das Pendel spürbar zurückgeschwungen: Unternehmen selektieren wieder stärker, Bewerber müssen wieder sauberer liefern – und genau das eröffnet Chancen für Mittelständler, die ihr Recruiting im Griff haben. Was ich gerade überall sehe Qualität schlägt Quantität: Viele Teams wollen nicht mehr „mehr Bewerbungen", sondern bessere Bewerbungen. Skills-based Recruiting gewinnt: weniger „perfekter Lebenslauf", mehr „passt der Skill-Mix – und lernt die Person schnell?" KI überall: nicht nur im Bewerber-Text, sondern in Prozessen, Auswertung, Kommunikation, Terminierung. Geschwindigkeit entscheidet: Wer schnell reagiert, gewinnt. Wer trödelt, verliert – auch im Mittelstand. Spannend: In einer Übersicht zu den Recruiting Trends 2026 nennt Stepstone als Top-Priorität die Verbesserung der Bewerberqualität (79 %). Außerdem rückt Skills-based Hiring stärker in den Fokus (77 %) – mit mehr Gewicht auf Soft Skills (76 %). Quelle. Und jetzt kommt der Teil, den viele vergessen: Recruiting ist heute viel stärker Marketing und Sales. Du brauchst Reichweite, Positionierung, einen klaren Funnel – und einen Prozess, der nicht bei der ersten Bewerbung zusammenklappt. Recruiting im Mittelstand: Warum du nicht „gegen Konzerne verlierst" Der Mittelstand hat im Recruiting einen unfairen Vorteil – wenn er ihn nutzt. Konzerne haben Budget, aber oft langsame Prozesse. Mittelständler haben kurze Wege, weniger Abstimmungsschleifen und können schneller testen, nachschärfen und entscheiden. Deine größten Trümpfe (wenn du sie sichtbar machst) Tempo: Du kannst innerhalb von Tagen entscheiden, nicht in Wochen. Nähe: Direkter Draht zur Geschäftsführung, echte Verantwortung, weniger Politik. Gestaltungsspielraum: Kandidaten wollen Wirkung – und die gibt's im Mittelstand oft früher. Agilität bei KI & Tools: Du kannst neue Systeme schneller einsetzen als ein Konzern. Aber: Diese Vorteile sieht ein Kandidat nur, wenn du sie konkret machst. Nicht als „familiäres Team", sondern als echte Beispiele: kurze Entscheidungswege, Projekte, Verantwortung, Entwicklung, Flexibilität. Stellenanzeige als Landingpage: Verkaufen wie im E-Commerce Eine Stellenanzeige ist kein Amtsblatt. Sie ist ein Verkaufsdokument. Jede Anzeige muss sich anfühlen wie eine Landingpage – mit klarer Zielgruppe, klaren Benefits und einem einfachen nächsten Schritt. Recruiting nicht mehr aus der Gießkanne 2026 funktioniert Recruiting nicht mehr „one size fits all". Du musst dir pro Zielgruppe beantworten: Wo erreicht ihr diese Menschen wirklich? Welche Sprache verstehen sie – fachlich und emotional? Was ist der schnellste, niedrigschwellige Weg zur Bewerbung? Beispiel 1: Gewerbliche Rollen (Produktion, Logistik, Pflege) Hier gewinnt oft nicht die schönste Karriereseite, sondern die einfachste Bewerbung: QR-Code, Messenger, kurze Formulare, schnelle Rückmeldung. Und bitte: nicht davon ausgehen, dass jeder private E-Mails liebt. Beispiel 2: Kaufmännische Rollen & Führung Hier kannst du stärker über LinkedIn, XING, Fachportale und Inhalte punkten: Projekte, Verantwortung, Entwicklung, Führungskultur. Aber auch hier gilt: klarer Prozess und schnelle Kommunikation. Beispiel 3: Azubis & Berufseinsteiger Azubis erreichst du selten über „klassische" Kanäle. Hier zählen Mobile First, kurze Wege, schnelle Antworten – und eine Anzeige, die wie ein Social Post wirkt, nicht wie eine Betriebsanleitung. Kanäle 2026: WhatsApp, QR-Code und „da, wo die Zielgruppe ist" Der Kanal entscheidet, ob dein Recruiting überhaupt eine Chance hat. Und nein: „Wir posten auf LinkedIn" ist nicht automatisch die Lösung – genauso wenig wie „Wir schalten auf Indeed". WhatsApp Recruiting: Ja, aber bitte professionell WhatsApp kann ein extrem starker Recruiting-Kanal sein – gerade für gewerbliche Zielgruppen, Azubis oder Rollen, die unterwegs sind. Wichtig ist die saubere Umsetzung: nicht über private Handys, sondern über eine Systemlösung (Cockpit, Autoresponder, Dokumentation). So bleibt es skalierbar und datenschutzkonform – Stichwort WhatsApp Business API (Überblick). QR-Code Bewerbung: Offline trifft Online QR-Codes feiern ein Comeback. Überall dort, wo Menschen sowieso bei dir vorbeikommen, kannst du Bewerbungen anstoßen: Empfang, Werkstor, Filiale, Fahrzeuge, Monitore im Wartebereich. Ein Scan – und die Person landet direkt auf deiner Job-Landingpage. Active Sourcing: Wenn du Kandidaten nicht mehr „abwarten" willst Gerade im B2B-Sales kennst du das: Wer nur auf Inbound wartet, verliert. Im Recruiting gilt dasselbe. Active Sourcing, Empfehlungen, Talent Pools – das sind deine Outbound-Hebel. Candidate Experience: Schnelligkeit ist dein stärkster Hebel Ein Thema kommt in fast jeder Beratung wieder: Bewerbungen sind da – aber es dauert ewig, bis ein Gespräch zustande kommt. Termin-Pingpong, Fachbereich hat keine Zeit, keiner fühlt sich verantwortlich. Und währenddessen hat der Kandidat längst woanders unterschrieben. Warum Januar und Februar dein Zeitfenster sind Rund um den Jahresstart ist im Recruiting besonders viel Bewegung. Viele Menschen schauen nach den Feiertagen wieder aktiv nach neuen Optionen – und Unternehmen schalten gleichzeitig viele Stellen. Wenn du in dieser Zeit langsam bist, ist dein Recruiting-Funnel sofort verstopft. Die 3 simpelsten Prozessregeln, die sofort wirken SLA für Antworten: Jede Bewerbung bekommt innerhalb von 24–48 Stunden ein erstes Signal. Kalender-Slots: Hiring Manager blocken feste Interview-Zeiten im Voraus (ja, wirklich). Ein Ansprechpartner: Einer hat den Hut auf – Recruiting ist 2026 kein „Nebenbei-Thema" mehr. KI im Recruiting: Turbo ja – Autopilot nein KI ist 2026 ein Megatrend – auf beiden Seiten. Bewerber nutzen Tools, Unternehmen nutzen Tools. Die wichtigste Leitplanke: KI darf unterstützen, aber sie sollte nicht „allein entscheiden". Nutze KI als Co-Pilot: für Zusammenfassungen, strukturierte Einschätzungen, Textvarianten, Fragenkataloge, Terminierung – aber nicht als automatische Absage-Maschine. Gerade in Europa solltest du bei automatisierten Entscheidungen sensibel sein (DSGVO Art. 22) und bei KI in HR-Prozessen auf Human Oversight achten (EU-Rahmen: AI Act). Und weil das gerade überall hochkocht: Ich war neulich auf einem KI-Event in London. Da liefen 20 KI-Agenten parallel, jeder mit einer eigenen Aufgabe. Ergebnis: Aus 1.010 angemeldeten Teilnehmern wurden 600 echte Leads – vollautomatisch, aber mit klarer menschlicher Steuerung. Das war für mich der Reminder: KI kann Recruiting massiv beschleunigen. Nur eben nicht, wenn du sie blind laufen lässt. Praktisch: 3 Pluspunkte + 3 Punkte zum Nachfragen Ein Ansatz, den ich sehr mag: Das System liefert dir drei Punkte, die für den Kandidaten sprechen – und drei Punkte, wo du im Gespräch genauer hinschauen solltest. Das ist schnell, fair und hilft dir, skillbasiert zu entscheiden. Skill-based Recruiting statt „Keyword-Fetisch" Natürlich sollten Lebenslauf und Anzeige sprachlich zusammenpassen. Aber: Wenn du nur nach perfekten Keywords filterst, verpasst du Potenzial. Im Mittelstand ist es oft smarter, Menschen zu holen, die 70–80 Prozent abdecken – und die restlichen Skills schnell aufzubauen. Auswahl: Vergleich zur Stelle, nicht Kandidaten-Casting Ein Klassiker im Recruiting: Man bekommt Kandidaten, die zu 60–80 Prozent passen – und dann wird endlos verglichen: „Der ist besser als der andere." Ergebnis: Niemand wird eingestellt. Frust im Team. Vakanz bleibt offen. Meine Faustregel Wenn jemand die Mindestkriterien erfüllt und menschlich passt: Entscheide. Und wenn es nicht passt: Stelle nicht „irgendwen" ein, sondern schärfe die Anzeige nach (Titel, Anforderungen, Benefits, Kanal) und geh wieder raus. Jobtitel testen und nachschärfen Ein unterschätzter Hebel im Recruiting: der Titel. Suchverhalten ist oft „Keyword-getrieben". Wenn niemand nach deinem internen Jobtitel sucht, findet dich auch niemand. Teste Varianten (z.B. „Account Manager" vs. „Sales Manager", „Teamleitung Innendienst" vs. „Leitung Vertriebsinnendienst") und schau, was Bewerbungen bringt. System statt Bauchgefühl: Warum ein ATS 2026 Pflicht ist Recruiting professionalisiert sich. Cloud statt Excel, Prozess statt Chaos. Und vor allem: Recruiting darf nicht mehr die rote Laterne im Unternehmen sein – also das Thema, das „irgendwer nebenbei" mitmacht. Worauf Mittelständler achten sollten Mobile Bewerbung (auch ohne Lebenslauf-Drama) Messenger/WhatsApp-Integration + sichere Team-Inbox Multiposting & einfache Karriereseiten/Landingpages Automatisierungen (Antworten, Terminlinks, Status-Updates) Transparenz (Pipeline, Time-to-Hire, Kanal-Performance) Quick Takeaways: Das wichtigste in 60 Sekunden Recruiting 2026 ist Marketing + Sales: Zielgruppe, Funnel, Geschwindigkeit. Stellenanzeigen müssen wie Landingpages funktionieren – nicht wie Amtsdeutsch. WhatsApp & QR-Codes senken die Hürde – wenn du es professionell aufsetzt. Blocke Interview-Slots im Kalender, bevor du die Stelle veröffentlichst. Nutze KI als Co-Pilot (Scoring, Fragen, Texte), aber entscheide menschlich. Vergleiche Kandidaten zur Stelle, nicht untereinander. Ein ATS macht dich schneller, sauberer und messbar besser. Anleitung: In 7 Schritten baust du ein Recruiting-System, das 2026 wirklich Kandidaten gewinnt – ohne Chaos, ohne „wir finden niemanden"-Ausreden. Zielgruppe festnageln: Wer genau soll kommen – und warum sollte diese Person wechseln? Stellenanzeige als Landingpage bauen: klarer Nutzen, klare Aufgaben, klare nächsten Schritte. Kanäle auswählen: LinkedIn/XING für White Collar, Meta/QR/WhatsApp für Blue Collar & Azubis. Bewerbung vereinfachen: Mobile, Messenger, kurze Formulare – weniger Hürden, mehr Kontakte. Speed-SLA setzen: Erstreaktion in 24–48 Stunden, feste Interview-Slots, klare Verantwortlichkeit. KI sinnvoll einsetzen: 3 Pluspunkte + 3 Fragen, strukturierte Interviews, Textvarianten, Terminierung. Messen & nachschärfen: Time-to-Hire, Kanal-Performance, Absprungquoten – und dann testen.

I answer a listener question on product validation and the best way to launch new projects. I share why I prefer building a simple MVP over just creating landing pages, and why I believe organic traffic beats paid ads unless you're an expert. I break down the role of distribution and audience in finding traction. I also discuss recent Twitter drama about the “shotgun to sniper” approach, and why I think distribution often matters more than just launching many products. Twitter: https://x.com/wbetiagoLinkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/My products:https://podsqueeze.com/https://videoqualityenhancer.com/https://audioenhancer.com/Timestamps by PodSqueezeIntroduction and Listener Appreciation (00:00:00)  Listener Question: Product Validation Strategies (00:02:20)  Tiago's Take: MVP vs. Landing Pages (00:03:19)  Landing Pages and Their Limitations (00:07:22)  Getting Traffic: Paid Ads vs. Organic Launches (00:08:36)  How to Launch Without an Audience (00:10:08)  Building Recurring Traffic and Scaling (00:13:49)  Twitter Drama: Shotgun to Sniper Strategy (00:15:05)  Tiago's Response: The Importance of Distribution (00:16:09)  Social Media Algorithms and Polarization (00:18:39)  Distribution vs. Catching the Wave (00:21:06)  Audience as an Unfair Advantage (00:24:54)  Audience-First Approach and Examples (00:25:53)  Conclusion and Call for Feedback (00:26:59)

Subscribe to DTC Newsletter - https://dtcnews.link/signupMost brands obsess over ads and ignore the moment that matters most: where the click lands. In this episode, Jordan Gordon and Pilothouse strategist Taylor Cain break down how to decide whether traffic should go to your homepage, a PDP, a collection, or a dedicated landing page—plus how to diagnose when conversion rate issues aren't about your ad at all. You'll learn:When a landing page outperforms your homepage (and when it doesn't)How consideration level, pricing, and message clarity determine the ideal click-through pathWhy “anchoring” and UX sequencing can dramatically change conversion ratesHow testing new PDP structures (including delaying price) can increase resultsHow to build fast, scrappy landing pages that plug cleanly into ShopifyWhat heatmaps, scroll behavior, and section-level engagement reveal about frictionWhy iteration beats theory — and how to develop a testing mindset that actually finds signal #EmailMarketing #RetentionMarketing #CRO #LandingPages #EcommerceStrategy #DTCMarketing #ShopifyBrands 00:00 — Introduction01:00 — When a Landing Page Beats Your Homepage03:00 — How Disrupted Traffic Changes Your Funnel06:00 — Rising Prices, Rising Consideration10:00 — PDP vs Landing Page: Which One Converts Better?14:00 — Why Testing Beats Theory Every Time20:00 — The Underrated Power of Email Capture on Landers29:00 — Inside a High-Performing Landing Page BuildSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF573Follow us on Instagram & Twitter - @dtcnewsletter

Guest: Myra Ahmed – Freelance Copywriter | LinkedIn Ads SpecialistIn this episode, I welcome Myra Ahmed, a skilled freelance copywriter focused on creating impactful LinkedIn ads for B2B SaaS brands. Myra shares her journey into the realm of LinkedIn advertising, discussing the pivotal moment that led her to specialize in this area due to the immense potential for audience engagement.We explore key strategies for crafting effective LinkedIn ads, emphasizing the importance of strong messaging and creative storytelling that deviates from conventional promotional content. Myra highlights the significance of authenticity, illustrating successful campaigns that resonate with users rather than merely pushing sales.Throughout our conversation, she addresses common misconceptions, the role of humor in B2B marketing, and the delicate balance of personalization without compromising user comfort. Best practices for storytelling, audience targeting, and content types are thoroughly examined, offering listeners actionable insights to enhance their ad performance.This episode is packed with valuable advice for anyone looking to improve their LinkedIn advertising strategy and create a compelling brand narrative.In this conversation between Myra and Mony:• 0:04 Introduction• 1:15 Myra's Journey into LinkedIn Ads• 3:40 Common Misconceptions about LinkedIn Ads• 10:00 The Power of Storytelling in Ads• 18:30 The Role of Humor in B2B Marketing• 25:12 Personalization in Advertising• 30:45 Best Practices for Writing Compelling Copy• 45:15 The Debate: Lead Gen Forms vs. Landing Pages• 50:00 Headline Writing Techniques• 57:10 Building an Engaging Company Page• 1:02:00 Conclusion and ResourcesReferences:Myra's LinkedIn:uk.linkedin.com/in/myraahmed—⚡ Connect with Mony here.I'm Mony, your guide to elevating B2B marketing strategies through innovative insights and actionable tips.—❤️ SUPPORT THE PODCAST1. Subscribe

In this episode, Josh interviews Kris Gramlich, an experienced Amazon FBA seller and entrepreneur. Kris shares practical strategies for building customer loyalty, including using product insert cards with QR codes that lead buyers to claim free gifts in exchange for their contact information and order ID. He emphasizes providing value rather than manipulating reviews and discusses sourcing free sample gifts locally to quickly engage customers. Kris also offers actionable tips on optimizing product images, building an audience, and leveraging influencer marketing, all aimed at fostering long-term relationships and driving repeat business on Amazon.Chapters:Introduction to Kris Gramlich (00:00:00)Josh introduces Kris, his background in entrepreneurship, and his Amazon FBA journey.Product Insert Cards & QR Codes (00:01:03)Discussion on using product insert cards with QR codes to engage customers and offer free gifts.Landing Pages & Customer Verification (00:02:00)Explaining the process: QR code leads to a landing page, collects customer info and order ID to verify purchases.Avoiding Review Manipulation (00:04:06)Emphasizing not asking for reviews to avoid Amazon penalties and focusing on providing value instead.Free Gift Strategy & Messaging (00:05:15)Details on the types of free gifts offered, messaging on insert cards, and conversion rates.Sourcing & Sample Packs (00:05:48)Switching to U.S. suppliers for faster fulfillment and offering sample packs as free gifts.Landing Page Experience & Brand Story (00:07:30)Using videos and storytelling on landing pages to build brand connection and encourage opt-ins.Gift Relevance & Opt-In Process (00:08:01)Ensuring free gifts are relevant to the purchased product and using order ID to prevent abuse.Email Follow-Up & Community Building (00:09:16)Using MailChimp for follow-up emails, sharing brand story, and building a community around new product launches.Consumable Products & Customer Satisfaction (00:10:26)Focusing on consumable pet products, offering alternatives if customers are unsatisfied, and prioritizing customer happiness.Actionable Takeaways & Listing Optimization (00:11:46)Josh summarizes three actionable takeaways: optimize listing images, build an audience, and use free samples for subscriptions.Product Launch Strategies & Influencer Marketing (00:13:55)Discussing launch strategies: audience outreach, PPC, influencer marketing, and new affiliate software tools.Where to Find Kris & Closing (00:15:51)Kris shares how listeners can connect with him and offers a free gift; episode closes.Links and Mentions:Tools and WebsitesZapierMailchimpSellozo.comTranscript:Josh 00:00:00  Today I am excited to introduce you to Kris Gramlich. Kris is a professional FBA seller, a podcast host and an account executive at Sellozo. Kris has always been entrepreneurial and enjoyed the thrill of selling items, from selling items at garage sales as a kid to mowing yards and then selling clothes on eBay. Kris learned how to sell physical products on Amazon in 2013, starting out by selling things around the house. He learned the basics of retail arbitrage and started sourcing his own products. Kris launched his first product in 2014 after watching YouTube videos and listening to podcasts. Currently, Kris has four brands and enjoys helping other sellers on Amazon. Kris hosts a podcast with Dustin, another seller, where they talk about industry leaders and other sellers. So welcome to the podcast today, Kris.Kris 00:00:52  That's quite the intro there. Josh. That's pretty good. I'm gonna have to take a couple notes there and kind of implement those on our own podcast. That was really good.Josh 00:01:00  Hey. Well, you have, you have a good bio yourself.Josh 00:01:03  I think that's that's why it sounds so good to you. So I want to dive in a little bit more with, how you're building that audience with insert cards. You know, we do the same thing with our brand. I don't know that I necessarily see that as, like, overly gray. I mean, you look at like a box of, you know, grab some Clorox wipes. Right. What's on the product label for Clorox wipes? it's the P&G website. Right. So like and they have like a, you know, they're not saying like, hey, come register your warranty per se, but like they have links to their social media, right? They have their icons, they have their website on there. So like I don't think people need to be as scared about that. Right. But what are you seeing working really well when it comes to product inserts?Kris 00:01:49  Well if anything good out of Covid came, it's that people were more adapted to QR codes. So people like start to they know what that is now.Kris 00:02:00  And so QR code like that just not people realize, oh I can scan that. So a QR code insert that is has some type of messaging messaging like so thank you. you know, get your free gift. there's, there's things that, that I'm doing now where, somebody scans it, they go to a landing page. in that landing page, they give name, email address, order ID number, and that just kind of verifies that the order matches with Amazon order. So we're not just getting spammed for free gift. Yeah. And they scan it and we just give a free gift out. And, all they got to do is provide us with their name and their email address. we're think about adding their mailing address there, just to kind of have that for like a backup plan to do postcards. I get a random side note here, but I bought something Amazon like literally 60 days later, I got a gift. Like a postcard in the mail. Really? How'd this? How'd this guy know to send me this postcard for another item? So, like, reverse engineering? That's kind of fun for me.Kris 00:03:07  So I'm trying to figure that out, but, Yeah, the insert scan, QR code landing page. Basic information. No first name, last name, email address, and then the order ID. we're using a tool called, It's going away from me. Zapier or Zapier, however you want to pronounce. Okay, that that, links up order IDs so that, when they type in your ID, it matches correctly with the order ID inside your account. and then from there, we send them a free sample and the free sample. You know, it's just something to, like, get them to engage with us, maybe try another product that we're thinking about launching down the road. it also just allows them to, like, feel warm and fuzzy. So maybe that when that review request does come and that that review request is done by Amazon, we're not sending any more like, hey, give us a five star review. We're just leaving it more like providing value. And whenever they get something from Amazon that says, how would you rate your experience with so-and-so brand? Maybe they think, hey, that was a good brand.Kris 00:04:06  I'll leave a five star review, so we're leaving that alone.Josh 00:04:09  So you're not even touching reviews. You're not.Kris 00:04:11  Even to touch.Josh 00:04:12  It. Yep.Kris 00:04:13  Yeah. Just leaving like just value.Josh 00:04:15  Yeah. I agree 100% with the, you know, not even touching reviews. We we've made the same decision because we have opt in flows and all of that. And everybody's like why don't you ask for a review? And it's like, I'm not even touching it with a ten foot pole.Kris 00:04:28  Because not anymore.Josh 00:04:29  That's that's the one thing that like is if Amazo...

With so many ways to make money online, many founders and creators have lost sight of the most powerful one: email marketing. John Ainsworth, founder of Data Driven Marketing, says you're leaving tons of money on the table if you're not doing it well. John is back on the pod to share his best tips and tactics on landing pages, upsells, lead magnets, and more. You might want to take some notes for this one! LINKS Rolodex Marketing Resource (https://docs.google.com/document/d/1jRV_ncgCWAMRB7tZZtnO7x0Tn5sE46-tYkwN6paVG3A/edit?tab=t.0) Free Email Marketing Resources (https://datadrivenmarketing.co/resources/) John's Podcast: The Art of Selling Online Courses (https://www.youtube.com/@john_ainsworth/videos) Meet John and other location-independent founders inside Dynamite Circle (https://dynamitecircle.com/) Hang out exclusively with 7+ figure founders (https://dynamitecircle.com/dc-black) Get 2 months of Perspective AI FREE with promo code TMBA (https://getperspective.ai/tmba) Share your thoughts about the podcast (https://getperspective.ai/interview/tmba-feedback) [takes 2 minutes] 22 FREE business resources for location-independent entrepreneurs (https://tropicalmba.com/resources) CHAPTERS (00:02:11) Email Marketing: A Must-Have Money Maker (00:11:50) 15 Steps to a High-Converting Landing Page (00:19:18) Do Webinars Still Work in 2026? (00:24:09) What Makes a Great Lead Magnet (00:29:09) The Power of Order Bumps and Upsells (00:36:58) How to Use AI to Improve Your Funnels (00:40:45) How to Make Extra Money with Trip Wires (00:44:37) Rapid-Fire Email Tips for 2026 (00:50:49) How John is Running His 7-Figure Agency CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: Marketing to High-Dollar Clients (https://tropicalmba.com/episodes/marketing-to-high-dollar-clients) 6-Figure Sales Expert Calls You Out (Don't Keep Doing This in 2026) (https://tropicalmba.com/episodes/dont-keep-doing-this-2026) 8 Simple Steps for Improving Your Sales Funnel (https://tropicalmba.com/episodes/john-ainsworth-sales-funnel)

In this episode, Hannah, an expert in landing page optimization, provides a step-by-step guide to diagnosing and fixing common issues with landing pages. She emphasizes the importance of slowing down to make smart moves, triaging the problem, and following a systematic order of operations for effective optimization. Learn how to identify the cause of low traffic, poor conversion rates, and irrelevant leads. Hannah also explains how to perform clean A/B testing to validate changes and achieve real results. This episode is essential for anyone looking to enhance landing page performance and ROI from paid ads.

Are you tired of pouring your heart into a beautiful lead magnet only to see tumbleweeds in your inbox? You've got the knowledge. You've got the skills. You've even got that glossy, well-designed PDF or checklist you just know could change lives. But for some reason, your email list isn't growing. What gives?Here's the truth nobody talks about. It's not that your lead magnet isn't good enough. It's not even that people don't want what you're offering. The real reason your list is stuck is simple. Your landing page isn't doing the heavy lifting.And today, that changes.This episode breaks down the exact method smart coaches are using to transform their landing pages into list-building machines. This isn't theory. This is the real deal, straight from someone who's done it. No fluff. No gimmicks. Just practical steps to make your landing page work like magic, so you can finally get the audience you deserve.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your...

In this episode, Matt & Lauren look back on this year in publishing. We review some of our predictions from 2024 and how those trends impacted the industry in 2025, including: How AI continued to dominate the conversation Why more and more authors and publishers are exploring direct salesHow traditional publishers are adopting print-on-demand solutionsWhy building community is more important than everListen now, or watch the full episode on YouTube! Dive Deeper

In this episode, I reveal the 5 AI image hacks I use to create stunning landing page visuals in under 15 minutes using ChatGPT, Grok, and Higgsfield - no design skills required.

Most education organizations are under pressure to do more with less. Teams are lean, hiring is frozen, and yet the demand for leads, pipeline, and proof of ROI keeps growing. At the same time, the buying cycle in K12 has never felt more compressed or more high stakes. You cannot afford to waste effort on campaigns, events, or RFPs that do not convert.That is where fractional marketing leadership comes in. When you only have a limited number of hours, every decision has to count. You have to land quickly, read the politics, find the true priorities, and show impact fast while still building a sustainable system behind the scenes.In this episode, long time marketing leader and fractional strategist Allison Maudlin joins Elana to talk about what it really takes to step into an education company, stabilize the chaos, and create momentum. They dig into how to start when leadership only cares about “more leads now,” where the real low hanging fruit usually hides, and why RFPs are a strategic marketing channel, not just paperwork for sales to handle.They also get tactical about landing pages, forms, and workflows that quietly kill conversion, how to think about state specific strategy, and why the future of education marketing is people plus AI, not one or the other.Read the rest of the show notes here. Mentioned in this episode:EdTech Planner 2026Planning a full year of education marketing takes time, and you need a clear path that helps you stay relevant, consistent, and aligned with the moments that matter. Ready to make 2026 your most intentional (and effective!) year yet in education marketing? What The EdTech Marketer's 2026 Planner helps you do: Focus on what matters most to your brand and audience Plan campaigns around key education events Use proven strategies tailored to K–12 and higher ed Build a system that fuels visibility, engagement, and leads For six years, thousands of education and EdTech marketers have used this planner to guide their yearly campaigns and stay aligned with the school calendar. Download here: https://www.leoniconsultinggroup.com/edtech-marketers-planner

In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at StrategiQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career.Takeaways:In this raw and revealing episode of PPC Live the podcast, Dale Olorenshaw, Head of Paid Media at Strategic IQ, shares a mistake that cost £15,000 and taught him the most valuable lesson of his 15+ year career.Chapters:00:00 Introduction & Meet Dale Olorenshaw02:06 Setting the Stage05:25 The £15,000 Mistake Revealed09:00 The Dreaded Client Email11:39 Immediate Response & Team Support13:43 Rebuilding Trust with the Client15:48 The Growth Team's Role17:11 Crisis Management Advice19:20 Lessons Learned & Changes Made22:04 Key Takeaways from the Story23:13 Common Mistakes Dale Still Sees25:30 SMB-Specific Advice27:47 Why Talking About Mistakes Matters29:31 Building a Mistake-Tolerant Culture31:41 PPC Career as a Movie33:53 Where to Find Dale & Closing35:15 Outro & AnnouncementsFollow Dale Olorenshaw on LinkedInPPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.Upcoming: PPC Live event, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans.Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠⁠

What if the secret to scaling your brand wasn't your ads, but the speed of your design process? In this solo episode, Nik pulls back the curtain on one of the biggest competitive moats in DTC: building high-converting landing pages fast. He unpacks how the most successful brands (from Hint Water to today's fastest-growing supplement and apparel companies) win not by spending more, but by testing faster, designing smarter, and iterating relentlessly. Nik walks through the five essential questions every page must answer: “What is it?”, “Why does it exist?”, “How will it benefit me?”, “How fast do I get it?”, “Why should I trust this brand?” He also shares the lessons he learned building Sharma Brands, why most designers fail at conversion design, and how speed in testing, feedback loops, and UX clarity can turn a good brand into a category leader. If you're a marketer, founder, or designer trying to figure out how to make your website sell instead of just looking pretty, this is your guide. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Nov. 15 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠⁠instant.one/limited⁠ Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

In this episode, Lauren & Matt simplify your website down to a single landing page with one goal in mind: selling your book. We talk through reasons why you may choose to build a landing page instead of a full website, what you need to consider before building out your page, and how to use different tools and platforms to build your custom page. Tune in now wherever you get your podcasts, or watch the episode on YouTube.Dive Deeper

Did you like this episode? Dislike it? Ever wonder why your ads get clicks but your phone isn't ringing? In this episode, Mike and Eddie dig into what your conversion rates are actually saying about your marketing. From landing pages that “catfish” visitors to the dangers of clickbait tactics, they break down how to spot — and fix — the real issues behind weak conversions. If you want your law firm's marketing to actually bring in clients, this one's for you.

Did you like this episode? Dislike it? In this episode, Danny, Mike, and Eddie break down what really makes a call to action effective—and it's not just the words on the button. They explain why the real persuasive work happens before someone ever clicks “Contact Us,” and how you can guide potential clients to take action by showing them what's in it for them. If you've ever wondered why your “Book a Call” button isn't getting clicks, this one's for you.

What if your ads aren't failing because of your copy…but because of your landing page? In this episode, Daniel Murray sits down with Val Riley, VP of Marketing at Unbounce, to unpack why marketers are still wasting ad spend by sending traffic to homepages and generic pages that don't match their message.  Val shares what Google's latest update really means for ad performance, and how to future-proof your marketing with AI-powered landing pages. They dive into: > Why 52% of B2B PPC ads still link to homepages and how to fix it fast > How to create high-converting, channel-specific landing pages > What Google's ad quality update means for marketers right now Plus, Val breaks down how her team at Unbounce uses AI and automation to speed up workflows, test faster, and build smarter, not harder. If you want better ads, better conversions, and a better handle on how AI is reshaping marketing, this one's for you.  Generate more leads and sales with ⁠Unbounce⁠, the leading landing page platform built for marketers and agencies. Leverage AI-driven insights powered by billions of conversions to deliver better results - without increasing your budget or team size. Follow Val: LinkedIn: ⁠https://www.linkedin.com/in/valerie-riley-marketer/⁠ Follow Daniel: LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing/⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com⁠

Everyone is talking about an "AI-First" content strategy, but it's the wrong mentality, and it's killing your founder authority. In a world drowning in noise, you don't need to be everywhere; you need to be "undeniable where it counts." This interview with Ethan Monkhouse, founder of Naviro, breaks down the new rules for building authority as a founder. We explore why quality content is a hundredfold more important than quantity and how to use AI as a co-pilot for the heavy lifting, not as a replacement for human creativity. You'll learn the fatal flaw in most AI content tools and the framework for a content funnel that attracts your ideal customers without turning you into just another "supplier." Check out the company: https://naviro.aiBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory

Episode #171: Cass and JP, our dynamic duo of the day, bring a whirlwind of laughter and wisdom as they recount their journey from the inception of Iconic Nation Media to celebrating their son Miles' first birthday with a delightful "One Toberfest" theme. Their story is a heartwarming testament to the power of collaboration and community, reminding us that the chaotic dance of entrepreneurship and parenthood can be beautifully harmonious with the right support system. Cass, the branding maestro, and JP, the unwavering pillar of support, share their adventures with infectious joy, making this episode a celebration of creativity, resilience, and shared milestones. As we explore the transformative impact of AI on business operations, we introduce exciting strategies to elevate exposure and streamline processes. Imagine having a branded app that places your business at your customers' fingertips or an AI assistant like "Little Buddy" to automate mundane interactions. These tools promise to revolutionize the small business landscape, offering owners more time to focus on growth and innovation. We dive into the world of AI workshops and concierge services, equipping entrepreneurs with the knowledge to harness these technologies for a competitive edge, and ultimately, a more efficient and engaging customer experience. The conversation doesn't shy away from the trials and triumphs of building a community around shared entrepreneurial values. We highlight the significance of finding the right people who align with your mission and the beauty of unexpected connections that can transform daunting environments into nurturing spaces. Whether it's tackling the challenges of parenthood while running a business or fostering a supportive network through platforms like getvibey.com, Cass and JP's experiences underscore the importance of communication, balance, and mutual growth. This episode is a treasure trove of insights for anyone seeking meaningful connections and sustainable success in their entrepreneurial journey. Chapters: (00:00) Entrepreneurship and Family Success (13:04) Revolutionizing Business With AI Integration (21:32) Entrepreneurial Community Building Quality Life (31:15) Building Entrepreneurial Connections Through Community (35:20) Balancing Parenthood and Entrepreneurship (44:12) Building a Collaborative Entrepreneurial Community Join the Community at: getvibey.com and follow @get_vibey Follow Kimberly on Instagram and TikTok @kimberlylovi or @iconicnationmedia  WATCH us on YouTube and view our brand new studio! 

Your Playbook for Black Friday & Cyber Monday Creative that ConvertsSign up here: https://www.tiereleven.com/BfcmGet your Beauty Brand's creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you'll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we'll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You'll learn:Angles, Styles, and Hooks - Those that are actually selling this season, and not the trends we are going to see over-saturated.Macro Creative Trends - Learn all about the Macro creative trends that will shape your Q4 creative ads.Holiday Hooks - Holiday hooks that can be shaped to your brand to own the feed and stop the scroll.Quick Start Checklist - Get the ultimate quick start checklist so you can apply these learnings to your brand in under 7 days.Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns.With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google's AI Max and how they're reshaping the future of online marketing.You'll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions.In This Episode:- SEO in the age of AI- Content quality and distribution strategies- How AI Max has impacted Google ads- The future of media buying and data flow- Optimizing landing pages and the post-click experience- Why aligning marketing and sales is critical - How to optimize data flows & micro conversions for better leads- Targeting the right customers with AI- Case study on the impact of dedicated landing pages- How to get in touch with Andrew MillerMentioned In the Episode:Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/Previous episodes on landing page optimization:https://perpetualtraffic.com/podcast/episode-711-defeat-the-new-google-ai-max-landing-page-doomsday-with-val-riley/ https://perpetualtraffic.com/podcast/episode-707-decode-googles-new-diabolical-landing-page-changes-with-tas-bober/ Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple:

How is your website converting potential customers or franchise buyers for your business? When is the last time you checked? Our guest today is Sahil Patel, who is a landing page expert who shares with us the secrets he's learned on how to optimize a landing page. TODAY'S WIN-WIN:Create a great landing page that makes it easy for your customer to understand what you do and then test it.LINKS FROM THE EPISODE:Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. You can visit our guest's website at: https://www.spiralyze.com/Attend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/Connect with our guest on social:https://www.linkedin.com/in/sahilanamipatel/ABOUT OUR GUEST:Meet Sahil Patel, CEO of Spiralyze. He reveals the secrets from optimizing hundreds of landing pages leveraging data from 130k A/B tests, and working with SaaS leaders such as BambooHR, Crowdstrike, Unbounce, and hundreds more.  ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

Sometimes marketing gold shows up when you're not even planning to work. Jay Schwedelson and Daniel Murray pulled in a surprise guest – Daniel's far better half, Ari Murray – and ended up with a masterclass on landing page mistakes you're probably making. From why mobile-first design isn't optional to the sneaky ways widgets can ruin conversions, Ari drops quick, practical fixes that will actually make you money. Plus, you'll hear some surprisingly competitive trivia about birthdays, cakes, and who's the real GOAT in the relationship.ㅤBest Moments:(01:34) Why designing for mobile should be your first priority for any landing page(02:46) The case for full screen popups instead of small mobile forms(03:55) How a two step form can capture more data without killing conversions(05:34) Why birthday and half birthday emails are worth adding to your marketing(08:03) The widget mistake that silently kills your landing page performanceㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma