Podcasts about Funnel

https://teachhoops.com/ Back when my coaching whistle was brand new, the high school game was its own universe. It was about school pride, community rivalries, and the dream of maybe, just maybe, getting a college scholarship. The pro game was a distant galaxy—something you watched on TV, a place where giants roamed. The connection between the two was a one-way street; a kid played for his high school, went to college for four years to get tougher and smarter, and then, only if he was one of the truly blessed, got a shot at the pros. The game we taught was more structured, more focused on traditional positions. You had your back-to-the-basket center, your pure point guard, and a clear pecking order. The goal was to build a great team to win a state title, not necessarily to build a future pro's individual brand. Now, that universe has collapsed. The pro game isn't a distant star anymore; it's the sun that the entire high school solar system revolves around. The funnel from the top has inverted. NBA strategy dictates everything. Every tall kid who can walk and chew gum is working on his corner three because of the analytics-driven pro game. The "positionless basketball" you see in the league has erased traditional roles in the high school ranks—our 6'9" players are bringing the ball up the court, and our point guards are posting up. The style of play, the training methods, the offensive sets—they are all downstream from what works on the biggest stage. We're not just coaching high school basketball anymore; we're managing the earliest stage of a professional player's development pipeline. The most profound shift, however, is that the NBA is no longer waiting for players to come to them. They're coming straight to the high school gym. With pathways like the G League Ignite and Overtime Elite offering six-figure contracts, teenagers are now direct employees of professional leagues before they can even attend their senior prom. This has turned the elite level of high school hoops into a de facto minor league. The pressure has changed, too. It's not just about winning for your school; it's about draft stock, social media followers, and multi-million dollar NIL valuations. A 17-year-old's highlight reel is now a business asset. While the heart of the high school game—the teamwork, the discipline, the love of competition—is still there if you look for it, it's now wrapped in a professional package. We're living in a new era where the line between a high school phenom and a young pro has been all but erased. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Laura Kebart leverages her 20+ years of classroom teaching experience and instructional coaching systems to serve busy middle school English Language Arts Teachers through her online presence at languageartsteachers.com. Through her educational consulting, realistic instructional strategies, hands-on workshops, and back-to-school MSELA Summit each July, Laura helps educators teach with confidence while reducing their overwhelm and increasing student engagement. In this episode, Laura shares her expertise on structuring and profiting from funnels. She breaks down funnels in a way that feels super doable, and explains how even a tiny $9 product can turn into serious income with the right setup. You'll hear tips on order bumps, upsells, and easy ways to tweak your funnel so it keeps working better over time. Plus, Laura shares her favorite Friday routine for reflecting and brainstorming fresh ideas. If you're ready to stop overthinking funnels and start using them to grow your business, this conversation will leave you excited and confident to try it yourself!Connect with Laura Kebart:languageartsteachers.cominstagram.com/languageartsteachersKey Takeaways:(04:20) What a funnel actually is(07:25) Inside Laura's funnel: offers, order bumps, and upsells(09:30) How a $9 product became a large revenue stream(16:00) Laura's friday reflection routine for fresh ideas(17:20) Funnel mindset; why ethical funnels build trust and more sales(22:00) Recent funnel strategies and resultsListen to Episode 54: Slowly Transitioning from Teacher to Full-Time Business Owner with Laura KebartGrab the free Teacher Biz Starter Guide at teacherbiz.com/startConnect With Heather:teacherbiz.com/aboutinstagram.com/teacherbiz

Tropical Storm Mario could send tropical moisture into Southern California and the Southwest this week, raising the risk for showers, storms and flash flooding. Also, from pizza boxes to stuffed animals, geologists have found unusual trash across Yellowstone National Park this year after millions visited during the summer season. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Marketing teams used to have a simple enough job: follow the click, count the conversions, and shift the budget accordingly. But that world is gone. GDPR, iOS restrictions, and browser-level changes have left most attribution models broken or unreliable. So what now? In this episode, I sat down with Fredrik Skansen, CEO of Funnel, to unpack how marketing intelligence actually works in a world where data is partial, journeys are fragmented, and the old models don't hold. Since founding Funnel in 2014, Fredrik has grown the company into a platform that supports over 2,600 brands and handles reporting on more than 80 billion dollars in annual digital spend. That scale gives him a front-row seat to the questions every CMO and CFO are asking right now. Fredrik explains why last-click attribution didn't just become inaccurate. It became misleading. With tracking capabilities stripped down and user signals disappearing, the industry has had to move toward modeled attribution and real-time optimisation. That only works if your data is clean, aligned, and ready for analysis. Funnel's platform helps structure campaigns upfront, pull data into a unified model, apply intelligence, push learnings back into the platforms, and produce reporting that makes sense to the wider business. This isn't about dashboards. It's about decisions. We also talk about budget mix. Performance channels may feel safe, but Fredrik points out they are also getting more expensive. When teams bring brand and mid-funnel activity back into the measurement framework, the picture often changes. He shares how Swedish retailer Gina Tricot grew from 100 million to 300 million dollars in three years, in part by shifting spend to brand and driving demand earlier in the customer journey. That move only felt safe because the data supported it. AI adds another layer. With tools like Perplexity reshaping search behavior and the web shifting from links to answers, click-throughs are drying up. But it's not the end of visibility. Content still matters. So does structure. The difference is that now your reader might be an AI model, not a human. That requires a rethink in how brands approach discoverability, authority, and engagement. What makes Funnel interesting is that it doesn't stop at analytics. The platform feeds insight back into action, reducing waste and creating tighter loops between teams. It also works for agencies, which is why groups like Havas use it across 40 offices through a global agreement. If you're tired of attribution theatre and want to understand what marketing measurement looks like when it's built for reality, this episode gives you a clear, usable view. Listen in, then tell me which decision you're still guessing on. Because marketing can be measured. Just not the way it used to be. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA    

In this episode of Your Big Next, I'm joined by Stefanie Gass—a powerhouse business coach, podcasting strategist, and faith-filled founder who's built a wildly successful business by doing things differently.Stef's story is one a lot of us can relate to: starting out in hustle-heavy network marketing, hitting a wall, and realizing that success without alignment just isn't it. Through clarity, obedience, and a bold leap into podcasting, she built a kingdom business that not only thrives—but serves deeply.We talk about the real journey behind her growth, what it looks like to create a profitable podcast without the burnout, and how podcasting can be one of the most powerful tools for building trust, nurturing community, and growing your business with long-term momentum.In this episode, we cover:

Ashley Naylor, nombre poco conocido por aquí, pero reputado talento en la música australiana. Desde finales de los 80 ha formado parte de bandas como The Swarm, Even o The Grapes, y en los últimos años ha sido reclutado como guitarrista de grupos míticos como The Stems o The Church. El de Melbourne saca ahora disco en solitario, “Alexandria Sunset”, donde compone, produce y toca y canta cada nota que suena en esta colección de canciones que beben del pop, el folk o la psicodelia de finales de los 60 y comienzos de los 70.Playlist;(sintonía) ASHLEY NAYLOR “Caribou”ASHLEY NAYLOR “Alexandria sunset”ASHLEY NAYLOR “As good as gold”ASHLEY NAYLOR “A blue sky”THE SAINTS “Empires (Sometimes we fall)"DOM MARIANI “Apple of life”JAMIE TURNER “Hum drum”THE HIGH LEARYS “I’m a fool for you”THE NIGHT TIMES “I don’t mind”PLAYA NUDISTA “Casino”TOKEN HEARTS “Amateurs”LES RENCARDS “Panne de communication”SUPERTUBOS “Magnétika”13TH MAGIC SKULL “Funnel of love”Versión y Original; WANDA JACKSON “Funnel of love”Escuchar audio

In this episode of the Coaches Compass, Mike explains the heartbeat of your business that makes everything else work. If you need help scaling your business, start your 7-day free trial for The Collective.Get your ticket to the People First Summit: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Send us a textPodcast Show Notes: How to Turn a $17 Offer Into a 6-Figure Funnel (Ch 20. Build Your Audience)For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.Episode Summary:Host Jonathan Milligan reveals the secrets behind building a 6-figure funnel using low-ticket offers and Facebook sales campaigns. Learn why patience, strategy, and the right mindset are essential for turning small sales into big profits—and how to avoid the most common mistakes that sabotage paid traffic campaigns.Key Topics Covered:The story of Coca-Cola's first ad and the timeless power of smart advertising.Why most people fail with Facebook ads: unrealistic expectations, impatience, and pulling campaigns too soon.The importance of treating ad spend as an investment and focusing on breaking even to build a customer base.The Paid Traffic Sales Campaign Playbook:Set Realistic Goals:Aim to break even at first, giving Facebook's algorithm time to learn and optimize.Master Retargeting:Install the Facebook pixel, create custom audiences, and follow up with interested prospects using targeted ads.Embrace Low-Dollar Front-End Offers:Create a high-value, low-cost product ($7–$17) to attract new customers and build trust.Get Savvy with Strategic Upsells:Offer relevant, value-adding upsells after the initial purchase to increase revenue.Monitor and Optimize:Track key metrics, test different ad elements, and refine your campaigns for better results.Action Step:Write your first sales ad:Define your low-ticket offer and its benefits.Identify your target audience.Craft a catchy headline and list key features.Create urgency and a clear call to action.Write concise ad copy and plan visuals.Test different variations for best results.Key Takeaways:Patience pays: focus on breaking even and building your customer base while the algorithm learns.Use retargeting, low-dollar offers, and upsells to acquire customers profitably.Consistent monitoring and optimization are essential for long-term success.Connect:For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.

Kindness and love are a powerful pairing that flow directly from God. But they need a funnel!   Coach Jon Winkelman challenges you to be that funnel and let the life-transforming power of God's kindness and love flow to those around you!  As a thank you for your support this month, we'd love to bless you with a gift of your choice.Choose from three excellent books -each designed to encourage and equip you as you grow in Christ.Tracing His Promise: Donna Amidon shares 25 OT stories revealing Jesus in God's redemptive plan.Tactics:  A Game Plan for Discussing Your Christian Convictions  -   Practical tools to share and defend your faith with confidence and grace.Discovering a Living Faith: Explore James with Pastor Bryan Clark – Insightful and practical guidance.Yours with a gift of any amount.Thank you for supporting the mission of Christ.

In today's episode, I sit down with my best friend and business partner, Brian Mark, to talk about his brand-new book “The $10 Million Instagram Funnel.” This isn't just some theory-packed fluff this book is built on over a decade of blood, sweat, and grind. From the early days of building PT Domination to scaling it into the empire it is today, Brian poured every ounce of knowledge into these pages. I grill him on what it took to create this book, the lessons that shaped him, and what it feels like to finally release his first ever book to the world. If you're an online coach, or even just someone stepping into the entrepreneurial space, this book is a roadmap to online success. Stop guessing. Stop winging it. Go grab a copy and learn what it actually takes to build something that lasts.   MY CLOTHING, CHECK OUT: https://amarokaesthetics.com/ CHECK ME OUT ON OTHER SOCIALS: IG = https://www.instagram.com/coleluisdasilva/ TIKTOK = https://www.tiktok.com/@coleluisdasilva/   WAKE UP WITH THE WOLF PODCAST: APPLE = https://podcasts.apple.com/us/podcast/wake-up-with-the-wolf/id1533545890 SPOTIFY = https://open.spotify.com/show/6cOLgWolq6mkOnvNesuTDc?si=8b3c4f153a264e9a

Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients | E270Highlights from this episode:Inside My Specialty Clinic Funnel: How to Attract, Convert & Retain Ideal Patients (01:04)Closing Thought: To make your present better, make your future bigger (20:41)In this episode, we are talking about how to build a powerful sales funnel for your specialty (using my dry eye practice as an example of course). I share the exact 8-step framework I'm using to grow RDEC into a standalone referral center, and why having clarity on your market, your offer, and your follow-up is a game changer. You'll hear how I've used tools like strategic awareness campaigns to differentiate my brand and attract the right patients. Plus, I share my “impossible goal” and how thinking bigger is reshaping everything I do in practice. If you're serious about scaling your specialty and creating a brand that outlives the doctor, this one's for you.

Amazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards.In this episode, Destaney and Joe Shelerud, CEO and Co-Founder of AdAdvance break down how to use AMC to better understand customer behavior, justify budgets, and connect upper and lower funnel efforts. They cover the shift toward audience-first creative, how to avoid siloed campaign thinking, and how to scale insights without getting overwhelmed.Key Topics Covered:How Amazon is democratizing insights and creative tools for both small and enterprise brandsThe real value of AMC and not just for data, but for actionPath to purchase, time to conversion, and ad type overlap to guide your decisionsBuilding audience-first strategies with AMC Audiences, even within Sponsored AdsThe risk of viewing ad types in silos (and how to connect the funnel)A layered approach: starting with foundations, then building up through audience, analytics, and finally custom queriesFrameworks for helping brands prioritize what to do next, not just chase new featuresDestaney and Joe's complementary POVs: analytics vs actionability, data vs gutConnect with Joe on Linkedin: linkedin.com/in/cal-kildow-597b81220Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishonSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After 15 years in the real estate game, I've officially closed a massive chapter—selling off the last of my rent roll. It's been a bittersweet moment, filled with reflection and gratitude. This milestone sparked some big conversations, and in true “That Property Mum” style, I knew it was the perfect time to talk about something many of us shy away from—digital marketing funnels. Yep, the not-so-sexy but oh-so-necessary tool that can actually help you create more freedom in your business, more consistency in your leads, and ultimately, more growth with less hustle.In this episode, I break down the digital marketing funnel using a fun and relatable analogy—dating! Because let's face it, attracting new clients is a lot like dating. First, you need to grab their attention (hello, first impressions!), then nurture the relationship with trust-building content, and finally, make the move to convert them into loyal clients. Each stage of the funnel serves a purpose, and when done right, it becomes a powerful strategy that works for you even when you're off the clock.Whether you're just starting out or looking to refresh your marketing, I walk you through content ideas and simple actions you can take right now to improve each stage of your funnel. From social media posts that stop the scroll to lead magnets that actually convert, this episode is packed with practical, no-fluff advice designed to help you build a business that aligns with your lifestyle goals. Because at the end of the day, it's not just about more leads—it's about attracting the right ones and creating a system that supports your success and sanity."If you're showing up online but nothing's converting, it's not about being visible—it's about guiding your audience from ‘Who's this?' to ‘I need what she's offering.'" - Kylie WalkerWe explore:Life update on selling the remaining parts of a rent roll after 15 years in real estate.Insights for women in the property management industry.The importance of balancing career and family.Overview of the digital marketing funnel.Stages of the digital marketing funnel: attention, relationship building, and conversion.Strategies for creating engaging content at each stage of the funnel.Use of a dating analogy to explain the digital marketing process.Types of content that work well for visibility and relationship building.Techniques for converting audience engagement into actionable business results.Emphasis on purposeful marketing and storytelling in business growth.Connect with Done For You ServicesDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https:

You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to mastering marketing funnels. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.There are two types of funnels in Marketing Land designed to help you close clients fast AF... and no, one of them is not a Funnel Cake. We're breaking down the funnel basics so you can start calling in those Unicorn clients. Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…PS. Remember to get the five algorithm hacking posts that will help you funnel more and better clients into your business right from your personal page

I read from funnel to fur.     The word of the episode is "funny".     Use my special link https://zen.ai/thedictionary to save 30% off your first month of any Zencastr paid plan.    Create your podcast today! #madeonzencastr     Theme music from Jonah Kraut https://jonahkraut.bandcamp.com/     Merchandising! https://www.teepublic.com/user/spejampar     "The Dictionary - Letter A" on YouTube   "The Dictionary - Letter B" on YouTube   "The Dictionary - Letter C" on YouTube   "The Dictionary - Letter D" on YouTube   "The Dictionary - Letter E" on YouTube   "The Dictionary - Letter F" on YouTube     Featured in a Top 10 Dictionary Podcasts list! https://blog.feedspot.com/dictionary_podcasts/     Backwards Talking on YouTube: https://www.youtube.com/playlist?list=PLmIujMwEDbgZUexyR90jaTEEVmAYcCzuq     https://linktr.ee/spejampar dictionarypod@gmail.com https://www.facebook.com/thedictionarypod/ https://www.threads.net/@dictionarypod https://twitter.com/dictionarypod https://www.instagram.com/dictionarypod/ https://www.patreon.com/spejampar https://www.tiktok.com/@spejampar 917-727-5757

If you've ever felt like your content isn't leading to clients, you'll love this one.In today's episode, I sit down with Isabelle Prestia, Content and Social Media Marketing Coach, to unpack what it really takes to build a personal brand that attracts premium clients.Inside, we dive into:The content funnel strategy that turns followers into paying clientsThe exact types of content to use at every stage of client awarenessWhy courage, not just consistency, is the secret to growing your business onlineHow to create a magnetic personal brand that feels aligned and profitableWhether you're tired of posting without results or ready to elevate your online presence, this conversation will give you the roadmap.More about Isabelle PrestiaIsabelle Prestia is a Content & Social Media Marketing Coach, podcast host, and certified NLP practitioner who helps ambitious women build magnetic personal brands. After leaving her 9-5 and rebuilding her life and business from scratch, she quickly replaced her full-time income doing what she loves. With 100+ podcast episodes and experience coaching over 100 brands, Isabelle specializes in helping entrepreneurs move past the fears of being seen—so they can attract dream clients and grow with confidence.https://www.isabelleprestia.com.au/

In this episode of the Transform Sales Podcast: Sales Software Review Series, Amir Reiter, CEO and Founder of CloudTask, speaks with Alexis Lacabane, CEO and Co-Founder of Qonvo, an innovative AI-powered solution designed specifically for sales and marketing leaders to effectively automate and optimize mid-funnel outreach through personalized AI voice agents. Alexis shares how Qonvo addresses common challenges faced by sales and marketing teams, such as low engagement rates and the complexity of alternative AI voice tools that typically require developer knowledge. He highlights Qonvo's simplicity, allowing users to create fully integrated AI agents within minutes, significantly improving response times and conversion rates. The discussion emphasizes the strategic use of AI agents for mid-funnel activities like webinar follow-ups, event reminders, and converting trial users into paying customers. Listeners will gain insights into the effectiveness of leveraging AI-driven communication to boost conversions and streamline lead management, including practical demonstrations of Qonvo's capabilities and easy integration with existing sales and marketing platforms. Try Qonvo here: https://agency.cloudtask.com/qonvo-e88ba2 #TransformSales #SalesSoftware #Qonvo #CloudTask #SalesAutomation

En este episodio conversé con Lena Sorigó, Chief Marketing Officer en una compañía B2B de biotecnología y una de las voces más influyentes del marketing en España, reconocida entre los 200 creadores digitales más importantes del sector. Hablamos sobre cómo estructurar un full funnel B2B que combine marca personal, inbound y outbound marketing para generar oportunidades reales de negocio.Lena compartió por qué “la gente compra a personas” incluso en el mundo B2B, cómo educar al cliente para que recorra por sí mismo el 70% del funnel, y la importancia de alinear equipos de marketing, ventas y dirección bajo una estrategia clara. También hablamos de errores comunes, de la necesidad de sistematizar antes de automatizar y de las herramientas que hoy hacen posible competir de igual a igual con los grandes.

In this episode of the Coaches Compass, Mike breaks down several profitable funnels that work well for fitness and nutrition coaches. Tune in to this episode to find out which funnel may be the best fit for your business. If you need help scaling your business, start your 7-day free trial for The Collective.Get your ticket to the People First Summit: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Warum sagen Entscheider „spannend“, werden aber nicht konkret? Ghosten den Vertriebler? Meist passt die psychologische Distanz nicht zur Botschaft. In dieser Folge lernst du die Construal Level Theory kennen – und wie du sie im Hybrid Selling für mehr Abschlüsse nutzt. Du erfährst, wie du … mit Nähe (konkret, nächste Schritte) vs. Distanz (Vision, Nutzenversprechen) spielst, Botschaften je nach Phase im Funnel anders rahmst – vom Erstkontakt bis zum Closing, Remote- und Vor-Ort-Termine gezielt kombinierst, damit Entscheider ins Handeln kommen. Pragmatisch, wissenschaftlich fundiert, direkt umsetzbar. Reinpfeifen. Mitschreiben. Umsetzen. Mehr Umsatz, weniger Leerlauf. Mehr unter www.koberaktiviert.de

Building a newsletter audience on a shoestring budget might sound impossible, but Jay Schwedelson shows how $1,000 can actually go a long way if you know where to put it. From Instagram Reels ads that quietly outperform LinkedIn to Reddit's brand-new lead gen units, this episode is packed with practical, tested strategies that make growing your list both cheaper and faster than you'd expect. And yes, Jay also finds time to rant about streaming platforms and explain why a Netflix sitcom feels like a “mental massage.”ㅤBest Moments:(01:30) Funnel cakes, carnival games, and why rides are no longer an option(02:45) The one truth about social media ads nobody wants to admit(03:37) Why Instagram Reels ads are the best $1,000 you'll ever spend(05:20) The real cost of LinkedIn lead gen ads and why they don't work for newsletters(06:05) Reddit's brand-new lead gen ads and early cost-per-sub numbers(08:10) A sitcom that feels like a throwback mental massage on Netflix(09:02) Love Island spinoffs, Peacock frustrations, and bad reality TV castingㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Why Quizzes Build Trust (and How to Create One That Works)   Quizzes aren't just fun, they're powerful lead magnets that build connection, deliver insight, and convert curious prospects into engaged students.   In this episode of the Lead Magnets That Still Convert Series, I'm breaking down: ✔️ Why quizzes are still one of the most effective opt-ins ✔️ The four elements of a great quiz (and how to nail each one) ✔️ How to design questions that feel simple, fun, and confidence-building  ✔️ What to do with quiz results so you nurture, not lose, your new leads   Hit play now and learn how to create a quiz that sparks engagement and sets you up for sales!  

Thinking about booking the Disney Treasure? Hear Lauren's (of Rope Drop Radio) honest review of her Western Caribbean sailing—including staterooms, dining, ports, and surprises along the way.

Send us a textReThink Podcast, Digital Store**Use Code: Y3K2WMXLH1 for How to Create $7 Digital Products pdf**3 Part Funnels: From Discovery to PurchaseConnect with us and Explore our offers:   https://linktr.ee/rethinkpodcast1Support the Podcast:  https://www.buzzsprout.com/1590358/supportReels That Sell Without Being SalesyInstagram Reels aren't just for entertainment — they are prime real estate for creating a content funnel that builds trust, drives traffic, and generates sales while you sleep.But here's the mistake most people make: They post Reels randomly — one day it's a tip, the next it's a trending dance, then a hard sell. And then they wonder why no one's buying.The truth is: Sales happen when content follows a journey. That journey includes awareness, trust-building, and conversion — and Instagram Reels can walk your audience through all three if you use the 3-Part Reels Funnel.Support the Podcast: https://www.buzzsprout.com/1590358/support Closing of ReThinkBuzzsprout - Let's get your podcast launched! Start for FREEBuzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Eylül ayı, her yıl olduğu gibi markalar için önemli bir dönüm noktasıdır. Yaz mevsiminin rehavetinden çıkan tüketiciler, yeni bir döneme hazırlanırken alışveriş davranışları da hızla değişir. Özellikle okul sezonunun açılması, yalnızca kırtasiye ve eğitim sektörü değil; giyimden teknolojiye, gıdadan hizmet sektörüne kadar birçok alanı doğrudan etkiler.Peki bu dönemde dijital reklam stratejileri nasıl şekillenmeli? Markalar, tüketicilerin zihnindeki “yeniden başlama” algısını nasıl kullanmalı? Hangi platformlarda nasıl kampanyalar düzenlenmeli? Bu yazıda Eylül ayında markaların uygulaması gereken etkili reklam stratejilerini detaylı bir şekilde ele alıyoruz.Tüketici Psikolojisi: Eylül Yeni Bir BaşlangıçtırTatil biter, düzen başlar. İnsanlar işlerine döner, çocuklar okula gider, evlerde ve hayatlarda yeniden bir rutin oturtulmaya çalışılır. Bu değişim hali, tüketici davranışlarını da doğrudan etkiler.Bu nedenle Eylül ayı, sadece ürün odaklı değil; duygu odaklı kampanyaların da yapılması gereken bir dönemdir.“Okula dönüş” teması üzerinden ilerleyen kampanyalarda annelere güven veren mesajlar, gençleri motive eden içerikler ve hayatı kolaylaştıran çözümler öne çıkarılmalıdır. Artık sadece fiyat odaklı değil, aynı zamanda “değer odaklı” kampanyalarla dikkat çekmek mümkün.Hangi Sektör Ne Yapmalı?Eylül ayında her sektörün odaklanması gereken farklı stratejiler bulunur. İşte başlıca sektörler için öne çıkan reklam önerileri:Eğitim ve Kırtasiye SektörüBu sektör Eylül döneminin en sıcak sektörlerinden biridir. • Google Ads'te ürün gruplarına özel anahtar kelime çalışmaları yapılmalı. Örneğin “ilkokul çantası”, “ilk okul kalem seti”, “kız çocuk defteri” gibi detaylı terimler hedeflenmeli. • Meta Ads'te carousel reklamlarla ürün setleri tanıtılmalı. • Retargeting kampanyaları, sepeti terk eden kullanıcıları yeniden yakalamak için kritik rol oynar.Moda ve Ayakkabı SektörüOkula dönen gençler ve ebeveynler, yeni kıyafet ve ayakkabılarla sezona başlamak ister. • Instagram Reels içerikleri ile “okula dönüş kombini” gibi yaratıcı kurgular sunulmalı. • WhatsApp sipariş özelliği ve hızlı kargo vurgusu, anneler gibi pratik alışverişi tercih eden grupları yakalamada etkili olur. • Influencer kampanyalarıyla “Yeni Sezon Trendi” algısı oluşturulabilir.Teknoloji Ürünleri (Tablet, Laptop, Kulaklık)Üniversite öğrencileri başta olmak üzere birçok kişi bu dönemde teknolojik ürünlere yönelir. • Funnel stratejisi uygulanmalı: • İlk dokunuş için YouTube reklamı, • Ardından Meta'da ürünle bağ kuran yaratıcı içerikler, • Son olarak Google Ads ve remarketing e-postaları. • Ürün karşılaştırmaları ve ödeme kolaylıkları öne çıkarılmalıdır.Gıda ve Market SektörüBeslenme çantası, kahvaltılık ürünler ve okul öncesi atıştırmalıklar büyük talep görür. • “1 dakikada sağlıklı beslenme kutusu” gibi kısa TikTok videoları çok yüksek etkileşim getirir. • Google Display ağı üzerinden ebeveyn odaklı bloglara reklam çıkılması faydalı olur. • “Haftalık market listesi” gibi içerikler hem bloglarda hem de e-posta pazarlamasında kullanılabilir.Medya Planlaması: Bütçe Nasıl Dağıtılmalı?Eylül döneminde sadece reklam yayınlamak değil, reklam bütçesini doğru şekilde medya kanalları arasında dağıtmak da kritik önemdedir. 1. Awareness (Farkındalık) – %40 Bütçe • YouTube, Instagram Reels, TikTok içerikleri • Marka bilinirliği ve hatırlanma oranını artırmak için 2. Consideration (Değerlendirme) – %30 Bütçe • E-posta kampanyaları, yeniden hedefleme • Ürün karşılaştırmaları, fırsat hatırlatmaları 3. Conversion (Satış) – %30 Bütçe • Google Arama Ağı, WhatsApp CTA'lı kampanyalar • “Sınırlı stok”, “Son gün” gibi tetikleyici metinlerİçerik Üretimi: Kampanya Değil, Hikâye AnlatımıEylül ayında içerik üretimi de kampanya kadar önemlidir. Tüketiciler, klasik kampanya görselleri yerine hikâye anlatımı içeren, fayda odaklı içerikler görmek ister.Instagram'da takip et daha fazla içerik fırsatını yakala @frktprk

Managing both candidates and clients in one CRM can feel impossible, but it doesn't have to be. In this episode of SmartBug on Tap, host Alexandra Whitmore (VP of Sales at SmartBug) sits down with Sandy Moore (Senior Director of Account Strategy at SmartBug) to unpack why staffing firms struggle with “double funnel” operations and how HubSpot helps solve the chaos. You'll learn: ✅ What the “double funnel” is and why it causes friction ✅ Common CRM mistakes staffing firms make with candidates vs. clients ✅ How legacy CRMs fall short in supporting both sides of the staffing equation ✅ Ways to structure HubSpot pipelines, objects, and dashboards for clarity ✅ Quick wins staffing leaders can implement this week ✅ Long-term shifts to prevent double funnel burnout If your CRM feels more like a data graveyard than a growth engine, it's time for a reset. SmartBug has helped staffing firms of all sizes optimize HubSpot for recruiting and sales success—let's do the same for you. Key Highlights: [02:10] What the “double funnel” is and why it creates friction for staffing firms [03:35] Common CRM mistakes when managing candidates and clients together [05:16] Why legacy CRMs often fail to support both funnels [07:26] How to design HubSpot pipelines for client acquisition and candidate placement [08:12] Best practices for keeping both funnels clean, connected, and collaborative [10:50] How recruiters, sales, and marketers can work in the same CRM without overlap [12:43] ATS vs. HubSpot: when to integrate and when to replace [14:20] Quick win: auditing your CRM to boost adoption and performance [15:26] Long-term fix: stopping duplicated efforts across teams [16:20] How SmartBug helps staffing firms optimize HubSpot for double funnels

State Sen. Erin Murphy, Sen. Majority Leader joins Jason DeRusha on the porch of the WCCO Radio Booth at the Minnesota State Fair. She's been fielding calls from many people from out of state asking “what is going on in Minnesota”. She and Jason explore the question everyone is asking… what can we do? How can we help? Steph Shimp from the Blue Barn stops by the WCCO Radio porch to talk what's new at their booth this year… Funnel cake crusted white cheddar cheese curds!

Steph Shimp from the Blue Barn stops by the WCCO Radio porch to talk what's new at their booth this year… Funnel cake crusted white cheddar cheese curds!

Why Checklists Still Convert (When Done Right)   Lead magnets aren't dead, but the way we use them has changed.    In the first episode of my brand-new Lead Magnets That Still Convert Series, I'm diving into one of my favorite opt-ins: the step-by-step checklist.   You'll learn: ✔️ Why checklists still work in today's AI-driven landscape ✔️ How to design a checklist that delivers micro-wins and builds trust ✔️ The role of your story and social proof in making it irresistible ✔️ The “sweet spot” for checklist length (hint: less is more!)  

Are you leaving thousands of dollars in bookings on the table because your website has no opt-in? In this episode of Branded and Booked, I walk you through the exact funnel we set up for Cabins on the Cumberland that grew our email list to over 1,100 potential guests—people who have never stayed with us but are now primed to book. You'll learn: Why simply having a direct booking site isn't enough How to use pop-ups, giveaways, and promo codes to collect guest data The 5-email sequence we use to convert subscribers into paying guests How we've leveraged QR codes, ads, and social media to drive traffic The results we've already seen: $5,000 in bookings directly tied to this funnel Marketing doesn't have to be complicated. With the right opt-in strategy, you can build a list of warm leads that generates revenue for you month after month.

On this episode of Unlimited Capital, Richard McGirr interviews Luis (Lou) Green about his path from a decade in e-commerce to partnering in Arbet Group and spinning up Arbet Capital Partners to lead the firm's capital division. They dig into why a separate capital arm enables feeder funds/SPVs and broader allocation for LPs, supported by communities like Family Office Club. Luis shares specific, high-touch outbound tactics—PERE-sourced lists, trigger-based calls, and creative “guerrilla” touches—to build institutional pipelines and keep investor relations centralized. Luis closes with a trust-first sales framework and the importance of systems, noting current initiatives like a $50M condo-conversion raise. Luis (Lou) Green Current Role: Managing Partner & Founder at Arbet Capital Partners Based in: St. Augustine, Florida Say hi to them at: LinkedIn | luisgreen.com Visit investwithsunrise.com to learn more about investment opportunities.  Get 50% Off Monarch Money, the all-in-one financial tool at www.monarchmoney.com with code BESTEVER Join the Best Ever Community  The Best Ever Community is live and growing - and we want serious commercial real estate investors like you inside. It's free to join, but you must apply and meet the criteria.  Connect with top operators, LPs, GPs, and more, get real insights, and be part of a curated network built to help you grow. Apply now at ⁠www.bestevercommunity.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

This week, Venus enters the glamorous sign of Leeeeeeoooo and makes inspiring aspects to Saturn, Uranus, and Neptune, plus a highly charged opposition to Pluto. Uranus and Neptune connect in their first major aspect since 1993, and the Sagittarius First Quarter Moon focuses on teaching and moving forward into the future. And coming up next week, the 6th Annual Podathon! Plus: Futuristic drawings, things you can't undo, and a little pizazz! Read a full transcript of this episode. Have a question you'd like answered on the show? Email April or leave it here! Subscribe to April's mailing list and get a free lunar workbook at each New Moon! Love the show? Make a donation! Timestamps [2:20] Venus enters Leo on Mon. Aug. 25 (9:27 AM PDT), and will be there through Sep. 19, 2025. It is a sunny, life-affirming position for Venus, but it makes a lot of important aspects this week to heavy planets, bringing some shadows to Leo's sunshine. [3:55] On Mon. Aug. 25 (5:56 PM PDT), Venus trines Saturn at 0º25' Leo-Aries.  Saturn tempers Venus in Leo's extravagant tendencies. Acknowledge your responsibility in choosing partners and cultivating relationships. Don't be afraid to ask for help! [6:09] Venus sextiles Uranus (Tue. Aug. 26, 1:58 pm PDT) at 1°25' Leo-Gemini. New ideas appear, especially related to money, values, or relationships. New people may enter the picture and shake you out of your routines. [7:36] Venus trines Neptune (Tue. Aug. 26, 3:18 pm PDT) at 1°29' Leo-Aries. This aspect invites us to see the beauty in others, regard the world with a little more tenderness. Neptune also elevates Venus' creativity with inspiration, even a touch of spirituality. Together, Venus' sextile to Uranus and trine to Neptune remind us that love, beauty, and creativity are best when they open doors to inspiration and into connection with others. [8:49] Venus opposes Pluto (Tue. Aug. 26, 10:54 pm PDT) at 01°51' Leo-Aquarius. Challenges in relationship and finances. Find value in what cannot be taken away. This transit can feel intense but fortunately, it passes quickly. Don't do things that you can't undo. It's only one day, and by tomorrow, things could look quite different. [11:20] Uranus sextiles Neptune (Thu. Aug. 28, 5:14 PM PDT) at 01º26' Gemini- Aries. This is the first of five exact sextiles that they will form to each other between now and June 2027. Uranus' last major aspect to Neptune was a conjunction in 1993, between 18-19° Capricorn (Feb. 2, Aug. 20, Oct. 24, 1993). [13:28] Uranus in Gemini sextile Neptune in Aries, blends inventive thinking with visionary drive. Think outside the box, not just for the sake of novelty, but to serve an inspired vision of the future. This energy is great for breakthroughs in language, technology, art, or activism. If you stay grounded, this transit is powerful for creativity, spirituality, social change and for taking those first steps toward a new world. [15:45] Moon Report! The Sagittarius First Quarter Moon is on Sat. Aug. 30 (11:25 PM PDT) at 08º07' Sagittarius and Virgo. This is our first action point following the Aug. 22 Virgo New Moon (the first of two; the second is on Sep. 21, and is a Solar Eclipse). You don't have to have everything figured out before you begin, just start the journey and trust that the road will open as you go. The Sabian symbol for this First Quarter Moon is 9 Sagittarius, A mother with her children on the stairs. The Sabian symbol for the Sun is 9 Virgo, A man makes a futuristic drawing. [18:16] This is the First Quarter (first action point) in a lunar phase family cycle (LPFC) that began with the New Moon in Sagittarius on Nov. 30, 2024, at 9º32' Sagittarius. The Full Moon (awareness point) of this LPFC will occur on May 31, 2026, at 9º55' Sagittarius, and the Last Quarter phase (last action point) is on Feb. 27, 2027, at 9º22' Sagittarius. [19:46] Void-of-Course (VOC) Moon periods. On Mon. Aug. 25 (6:53 AM PDT), the Moon in Virgo sextiles Venus. It's VOC for only 15 minutes, and then the Moon enters Libra (7:08 AM PDT). Cancer likes comfort food, and Virgo likes efficient and healthy nutrition. This Void-of-Course Moon period begins around breakfast time on the west coast of the United States, so this is a great day to start a new ritual of eating a really delicious and nutritious breakfast. [20:55] On Tue. Aug. 26 (7:06 PM PDT), the Moon in Libra sextiles Mercury. It's VOC for 23 hours and 21 minutes, then enters Scorpio on Wed. Aug. 27 (6:27 PM PDT). Leo gives voice to the desire for balance and equality that the Moon in Libra craves. Create a habit of making decisions by using equal parts mind and heart. [22:06] On Fri. Aug. 29 (5:47 PM PDT), the Moon in Scorpio squares Mercury. It's VOC for 13 hours, 17 minutes, and enters Sagittarius on Sat. Aug. 30 (7:04 AM PDT). If someone gets under your skin during this VOC Moon period, try very hard to keep hurtful feelings to yourself. Funnel your anger into some other enterprise, such as vigorous exercise habits, which can help keep the drama at bay and your body strong. [23:22] There will be a pause on listener questions this week and most likely next week due to the 6th Annual Podathon! They will return the week after the Podathon, though, so by all means, keep those questions flowing! [23:50] If you'd like to have a question answered on a future episode, leave a message of one minute or less at speakpipe.com/bigskyastrologypodcast or email april (at) bigskyastrology (dot) com; put “Podcast Question” in the subject line. Free ways to support the podcast: subscribe, like, review and share with a friend! [24:23] A tribute to this week's donors! If you would like to support the show and receive access to April's special donors-only videos, go to BigSkyAstropod.com and contribute $10 or more. You can make a one-time donation in any amount or become an ongoing monthly contributor. The Sixth Annual Big Sky Astrology Podathon is coming up during Labor Day week, with interviews with five great astrologers about their astrological specialties: Ronnie Gayle Dreyer (Astro*carto*Graphy), Margaret Gray (Psychological astrology), Dabney Lawless (Evolutionary astrology), Kenneth Miller (Vedic), and Patrick Watson (Hellenistic)!

Book a free call with Kilo HERE. Here are 3 ways to get more BFU in your life: Claim your FREE copy of Gym Marketing Secrets HERE Follow BFU on Instagram HERE Subscribe to MF's YouTube Channel HERE Are you a gym owner with 30+ clients per month looking to grow in the next 90 days? Then you might just be a few strategies away from adding $5k-$10k/month or more. Book your FREE Brainstorm Call HERE.

Hugo Patrão is the Director of Creatives at Spotlight Social Advertising, a results-driven agency that helps brands scale with high-converting social media campaigns. He specializes in crafting ad copy and creative strategies that align with each stage of the marketing funnel. With over seven years of experience writing Facebook, Instagram, and email marketing copy, Hugo has tested thousands of variations to find what truly drives clicks and conversions. He also integrates AI tools into his workflow to streamline research and spark fresh creative ideas.In this episode…One-liner ad copy might seem like the quickest way to grab attention, but does it really work when you're trying to attract new customers at the top of the funnel? Many brands assume that short and punchy is always better, yet their results often tell a different story. So why do these simple one-liners fail to convert when it matters most?According to Hugo Patrão, a seasoned copywriter with years of experience testing thousands of ad variations, one-liners fail because they don't match the customer's stage in the buying journey. He highlights that top-of-funnel ads need to introduce the brand, establish credibility, and set it apart from competitors rather than focusing immediately on overcoming objections. This mismatch often leads to plummeting click-through rates and wasted ad spend. He explains that strong ad copy should combine brand storytelling, clear calls to action, and structured formatting, ensuring the audience connects with the message before being prompted to act.In this episode of Truth About Social Ads, host Jason Smith sits down with Hugo Patrão, Director of Creatives at Spotlight Social Advertising, to talk about why one-liner ad copy fails at the top of funnel. They discuss how to craft copy that fits each stage of the funnel, the dangers of ignoring data-driven results, and the role of AI in shaping better headlines and ideas. Hugo also shares his process for aligning ad copy with visuals to create cohesive, high-converting campaigns.

Heute habe ich eine ganz besondere Gästin für dich – meine Kundin Carina Tenzer. Carina hat geschafft, wovon viele träumen: Sie hat ihren Live-Launch komplett automatisiert, arbeitet heute ohne Ads, ohne Live-Webinar, ohne ständigen Hustle. Und trotzdem? 60.000 € Umsatz – mit einer smarten Hybrid-Strategie. In dieser Folge sprechen wir darüber, wie Carina es geschafft hat, ihre Funnel zu automatisieren, ihren Umsatz planbar zu skalieren und sich dadurch mehr Freiheit in ihrem Business zu schaffen. Wenn du also wissen willst, wie du selbst mit weniger Aufwand mehr Umsatz machst – bleib unbedingt dran!

Episode Summary:Grab your festival maps and loosen your belts—Scott and Candice are back with Part 2 of our deep dive into the 2025 EPCOT International Food & Wine Festival menus! In this episode, we pick up at Flavors of America and make our way all the way around World Showcase, wrapping up at the new booths near the Imagination Pavilion. Along the way, we debate lobster bisque on bread, gush over cheese bread from Brazil, puzzle over blonde stouts, and plan how to juggle our financial, dietary, and appetite budgets (thanks, Space 220 and Ale & Compass).From spanakopita in Greece to sparkling pineapple wine in Hawaii, and even a Bananas Foster cream ale (yes, you read that right), we're tasting with our imaginations and building our must-try lists. Plus, we ask the big questions—like why there's still no UK festival booth, and whether pistachios deserve a second chance.We close with a shoutout to Joffrey's special festival drinks and lay the groundwork for a future episode where we'll rank our festival favorites E-ticket style.Highlights in this episode:

LEAVE A REVIEW if you liked this episode!!Let's Connect On Social Media!youtube.com/anthonyvicinotwitter.com/anthonyvicinoinstagram.com/theanthonyvicinohttps://anthonyvicino.comJoin an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus.www.beyondtheapex.com

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this DTC Podcast preview, we're featuring a tactical deep dive from The World's Best Retention & Email Podcast — hosted by Pilothouse's Jordan Gordon.In Episode 6, Jordan walks through the architecture of the only browse abandon email you'll ever need — covering everything from when to trigger it, how to segment it, and what content to include to drive conversions.What you'll learn:Why a single, well-built browse abandon flow can outperform segmented chaosThe ideal timing for follow-up emails (and how smart sending can break your flow)How dynamic product feeds and recommendation logic boost post-click performanceIf you run Klaviyo (or any email system), and you're ready to maximize low-cost revenue from high-intent traffic, this episode is essential.Search "TWBERP" in your podcast player and subscribe for more retention strategy drops weekly.Timestamps:00:00 — The only browse abandon email you need02:45 — Triggers and category-based segmentation05:30 — Building one clean funnel vs. multiple funnels08:20 — Timing strategy and smart sending best practices11:15 — Writing subject lines that actually drive clicks15:00 — Dynamic content & product recommendations18:10 — Hero shots vs. showing the product first21:20 — Leveraging dynamic merchandising tactics24:00 — Overcoming objections & adding brand storytelling28:00 — Funnel flushers and discount strategies34:00 — Common mistakes in browse abandonment emails37:10 — Building a shoppable landing page experienceHashtags:#EmailMarketing #BrowseAbandonment #EcommerceMarketing #RetentionMarketing #KlaviyoTips #DTCMarketing #ShopifyEmail #EmailFlows #CustomerRetention #MarketingStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

What if you had a podcast marketing funnel that worked for you automatically? Today's episode is the third in a series all about turning your podcast into an evergreen marketing machine. In this episode, I'm breaking down types of content funnels that will take leads from the awareness stage to paying clients. This is part 3 of our series on Turning Your Podcast into an Evergreen Marketing Machine.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you'll also find resources, show notes, and more for the Clocking In Podcast.Find it Quickly: The three levels of a marketing funnel (1:37)Funneling leads to your podcast through other channels (3:19)Types of funnels to create with your podcast (5:05)Examples for each funnel type (6:49)Tools I'm using for conversion (8:23)10 strategic podcast episode ideas that drive business growth (14:11)Repurposing your content throughout your funnel (15:28)Building a sustainable funnel (18:29)Mentioned In This Episode: 10 Strategic Podcast Episode Ideas That Drive Business Growth: gaffincreative.com/strategic-growth-episode-ideasThe Podcast Growth Program: gaffincreative.com/growthEpisode 164 Foundations Of Podcast Growth: gaffincreative.com/164-foundations-of-podcast-growth-grow-your-podcast-series-pt-1Honeybook: gaffincreative.com/honeybookFlodesk: gaffincreative.com/flodeskThrivecart: gaffincreative.com/thrivecartWooCommerce: woocommerce.comShopify: shopify.com/arKartra: kartra.comConnect with Haylee:Mic Check Society: gaffincreative.com/mcsInstagram: instagram.com/hayleegaffinReview the Transcript: Hosted on Acast. See acast.com/privacy for more information.

Most agents think more leads = more success. Wrong. The fastest way to fail in real estate is chasing 8+ lead sources and mastering none. In this episode, Brendan Bartic reveals the Expert Listing Lead Funnel—the exact 4-step system top agents use to scale listings without burnout.

Eva Yazhari — Managing Partner of Beyond Capital Ventures, early-stage investor, author of The Good Your Money Can Do, and advocate for conscious capitalism. Her funds have backed 50+ equity and 9 debt investments, reaching over 100 million customers across Africa and India. First and most recent dollar: First job: Working at a Staten Island bread shop. Today: Managing partner of a venture + private credit fund investing in emerging markets with LP capital. Family background & mindset: Father grew up in Tanzania; grandfather a medical doctor working with Catholic missions — early exposure shaped her view of Africa as opportunity, not risk. Parents were artists — exposure to art trained her in pattern recognition, now one of her investor superpowers. Education & mindset pivots: Started pre-med at Columbia → realized it was toxic competition. Pivoted to math, discovering both aptitude and love of problem solving. Training in mathematics = fluency in patterns, language of money, and risk analysis. Early career: VP at Entrust Capital (fund of hedge funds). Employee #2 → helped scale from $200M → $4.8B AUM. Managed relationships with activist hedge fund giants like Bill Ackman and Carl Icahn. Learned portfolio building, risk management, and fundraising skills that later became core to her VC work. Why venture capital in Africa & India? By 2050, 1 in 4 humans will be African; India today has the world's largest working-age population. 53% of the next decade's growth will come from these regions. Saw contrarian “alpha” opportunity most Western investors still dismiss. Sectors of focus: Healthcare Fintech Mobility Agtech (selectively) All are tech-enabled, solving essential problems for fast-growing middle classes. Conscious capitalism lens: Portfolio companies think beyond profits → align incentives with customers, governments, communities. Example: Rwanda's first licensed online pharmacy; startup scaling e-motorbikes after gas bikes banned. Beyond Capital gives founders a share of fund profits — equitable ownership model. Fundraising lessons: Fundraising is sales math: Eva raised her second fund after 550+ investor meetings → ~30–40 LPs. Funnel has to be very wide. Mindset matters: Rejections happen, but abundance mindset drives momentum. Referrals are gold: “Every dud knows a stud” — rejections often connect you to your best investors. Exude confidence from a clear strategy — investors back comfort + conviction. Personal insights: Considers herself an entrepreneur, not just an allocator. Believes leadership skills are as critical as financial acumen. Thinks of her fund as her “third child.” Alternate career: Pop star. Dream chat: Emma Grede (helped Kardashian brands scale). Learning style: Podcasts, audiobooks, physical books. Reading now: The Culture Code by Daniel Coyle. Her book: The Good Your Money Can Do. Pump-up song: The Rapture Pt. 3 by Black Coffee. Weakness: Moving slowly — always in motion. https://www.instagram.com/consciousinvestor/?hl=en

In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling. He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily.Mike also reveals how AI-driven insights help brands scale confidently across DTC, marketplaces, and retail.Topics discussed in this episode:  How marketing mix modeling works. Why adding more ad channels makes attribution messy. How the ‘last click' skews your data. Why top-of-funnel is hard to measure. What MMM shows that others can't. How AI-driven MMM gives daily insights. Why the real ‘source of truth' is human. How to link offline sales to digital ads. Why omnichannel brands gain most from MMM. What the MMM ‘aha moment' looks like. Why one metric won't scale your business. Links & Resources Website: https://prescientai.com/LinkedIn: https://www.linkedin.com/in/michaeljtrue/ LinkedIn: https://www.linkedin.com/company/prescient-ai/Get access to more free resources by visiting the show notes athttps://tinyurl.com/y2v7t7fxMORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

When I asked, “What podcast topics would help your online course business grow the most?” some of the responses were, “What to focus on NOW as a solopreneur” and “Stop doing all the things.”So, in today's episode, let's meet Visibility & List Growth Strategist, Tracy Beavers. She shares how to gain visibility online with ease and discover simple ways to grow your email list on Facebook.‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍Tracy has a proven track record in business growth. With an award winning career spanning 20 years, Tracy has guided hundreds of entrepreneurs to grow their business visibility through organic marketing strategies.Tracy Beavers shares the simple shifts that helped her go from zero sales to a profitable evergreen funnel. We break down what most course creators get wrong about their sales process and what to fix before adding more ads or creating more content. Tracy also opens up about the mindset traps that used to hold her back and how she's built a business that supports her life (not the other way around).‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Let me know exactly what new episodes will help you the most!Fill out the 90-second survey‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Tracy's links: Listen to Create Online Business Success! In Apple PodcastListen to Create Online Business Success! In SpotifyJoin Tracy's Free Facebook Group

We welcome our latest guest, Jessica Rhodes — founder of Interview Connections (pioneer podcast booking agency), to the show! She joins us to share how podcast guesting helps health coaches attract clients, monetize content, and build authority—plus practical steps to start now. In this episode, Jessica breaks down why guesting is the fastest path for health coaches to create content, grow visibility, and generate leads—especially when your best ideas surface through Q&A conversation. We cover when to host vs. guest, how to monetize (funnels, CTAs, affiliate marketing, repurposing), and why the green-room connection (before/after the interview) often drives real business. Why this matters for health coaches Complex, personalized services convert best through conversation, not scripts. Guesting = low-lift content creation + instant authority via borrowed audiences. Hosting builds a home base; guesting builds reach. Use both strategically. Key takeaways Start as a guest to clarify messaging; then consider launching your show. Treat your podcast (hosted or guest spots) as part of a marketing funnel: problem → value → clear CTA every time. Monetize beyond ads: affiliate offers, service enrollments, lead magnets, networking with hosts. Repurpose every interview: short clips, reels, emails, blogs—one appearance = weeks of content. Leverage the green-room chat (off-air). Relationships there often become clients, partners, or affiliates. Follow demand: pitch shows where your ideal buyer already listens. Action steps (do this next) Define one offer + one CTA you'll use on every interview. Draft 5–7 signature questions you answer brilliantly (and suggested questions for hosts). Create a repurposing checklist (clips, quotes, newsletter, LinkedIn/IG posts). Build a simple booking page/lead magnet to capture interest from episodes. Pitch 5 aligned shows this week—or work with a specialized podcast booking agency. Host vs. Guest — equal power, different benefits Guesting: Audience growth, authority by association, faster lead gen. Hosting: Consistent nurture for your list, message control, deeper brand assets. Monetization quick hits Funnel-first: every episode points to one next step (quiz, call, free training). Affiliate marketing works with small but engaged audiences. Track results: appearances → traffic → email signups → sales. Support the show Rate/review on Apple Podcasts and share with a coach who needs a guesting strategy. Free resources from the host: omarcumberbatch.com (5-Day Sugar Challenge; Hidden: The Six Not-So-Obvious Ways to Get Your Clients Unstuck).  

How do you future-proof your marketing strategy when LLMs are rewriting the rules in real time? Salesforce Applications CMO Amber Armstrong has answers — and the data to back them up.Stephanie Postles sits down with Amber to unpack how Salesforce is rethinking SEO, scaling AI agents, and finally cracking the code on account-based marketing. From converting LLM traffic at 40% to building cross-cloud alignment with “guilds,” Amber shares tactical insights and bold bets that every modern marketer needs to hear.Key Moments: 00:00 How AI and LLMs Are Reshaping the Marketing Funnel03:54 Amber Armstrong's Journey from IBM Intern to CMO at Salesforce06:35 The Expanding Role of AI in Modern Marketing Teams08:52 Inside Salesforce's Guild System: How Amber Aligns Teams Across Four Clouds17:31 Real AI Use Cases from Amber Armstrong's Marketing Team at Salesforce26:40 Amber Armstrong's Playbook for Future-Proofing SEO in the Age of LLMs30:55 How Salesforce's Website Converts 40% of LLM Traffic into Leads35:58 Building AI Agents at Scale: Lessons from Salesforce's Agent Force Rollout37:53 The Ongoing Role of Third-Party Validation in Buyer Decision-Making39:49 Amber Armstrong on Adapting Marketing Metrics for an AI-First Future40:40 How Salesforce Aligns Content Strategy Across Business Units44:56 Amber Armstrong's Advice for Getting Teams Comfortable with AI Tools51:24 Salesforce's Next Big Moves: Account-Based Marketing and Cross-Cloud Growth Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

If you've ever felt like your marketing is all over the place or like you're showing up online but still not seeing results this episode is your golden road!In today's short + powerful solo episode, Rachel breaks down exactly how to market your photography business using a funnel framework. From top of funnel visibility to bottom of funnel conversions, you'll learn how to structure your content, website, email strategy, and client journey to guide potential clients all the way from “just found you” to “can't wait to work with you.”Whether you're stuck attracting price shoppers or you're ready to refine your systems to book high-end dream clients, this episode will help you finally connect the dots in your marketing strategy.

LEAVE A REVIEW if you liked this episode!!Let's Connect On Social Media!youtube.com/anthonyvicinotwitter.com/anthonyvicinoinstagram.com/theanthonyvicinohttps://anthonyvicino.comJoin an exclusive community of peak performers at Beyond the Apex University learning how to build a business, invest in real estate, and develop hyperfocus.www.beyondtheapex.com

In this episode of Built by Business: Amazon, E‑Commerce, Entrepreneurship, Andy Isom breaks down the silent killers in your Amazon funnel. You're getting clicks, but shoppers aren't buying - why? Learn the top four drop‑off points between product page visits and checkout, and the exact strategies to fix them without spending more on ads.   We'll cover product page abandonment, variation confusion, price and shipping “shock,” and competitor poaching at checkout. Plus, discover how to use Amazon's Unit Session Percentage, Brand Analytics, and Manage Your Experiments to pinpoint where your buyers are bouncing.   If you want to boost conversions without touching your PPC budget, this episode is your playbook. Let us audit and see where your "Drop Offs" are: www.weavos.io  

Send us a textThink your Google rankings are all that matter? Think again. In this eye-opening conversation, marketing strategist Jonathan Bannister challenges everything contractors believe about digital marketing with his provocatively titled new book, "F*** Digital Marketing: Why Building a Memorable Brand Matters More Than Rankings."Bannister takes us on his unlikely journey from police officer to marketing expert, revealing how a desperate career pivot in 2014 led him to discover hard truths about what actually drives success for home service contractors. Through candid stories of working with HVAC and plumbing companies across the country, he exposes a fundamental problem: contractors are fighting over the mere 3-5% of homeowners actively seeking services while completely ignoring the other 95%.The podcast uncovers what Bannister calls "The Great Reset" – a seismic shift in how consumers find and choose service providers. As Google's monopoly fades and AI platforms rise, contractors clinging to outdated digital marketing strategies face extinction. Bannister predicts that within three years, 98% of website traffic won't be human as consumers simply ask AI assistants to find and book services for them. In this new landscape, being the most recognized brand trumps having perfect SEO.Perhaps most compelling is Bannister's story about a contractor who rebranded a 97-year-old company without proper strategy, resulting in a devastating 50% revenue loss. It illustrates his central argument: "No one can do amazing, perfect PPC with a weak, pathetic, unrecognizable brand." Through real-world examples, he demonstrates how contractors with strong brands consistently outperform competitors in digital results, even with less digital presence.Want to position your contracting business for long-term success? Discover why building a memorable brand through authentic storytelling, community engagement, and traditional media might be your most important marketing investment. The future belongs to companies homeowners ask for by name.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!