Podcasts about Funnel

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Latest podcast episodes about Funnel

Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing
043: Should You Start With Clients, Content, or Community? (What I'd Do Differently)

Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing

Play Episode Listen Later Apr 22, 2025 11:36


Sign up for our free 7 day "Creator Blueprint" email course: https://heycreator.com/newsletter/I get it—my business looks chaotic from the outside. Three revenue streams, two audiences… it seems scattered. But there's a strategy behind it.In this episode, I'm breaking down how I'm connecting content, clients, and community into a long-term creator flywheel—and why I wouldn't recommend this approach if you're just starting out.I'll share what's working, what I'd do differently, and how I'm shifting from client-heavy work to a more sustainable, creator-led business.If you're building your own thing and want to see how the pieces can fit together, this one's for you.00:00 Introduction: The Chaos Behind My Business 00:35 The Flywheel Strategy: Connecting Content, Community, and Clients 01:11 YouTube Channel: The Top of the Funnel 01:58 Hey Creator Community: Behind the Scenes Access04:25 Client Work: Funding the Future06:22 High Ticket Services: A Sustainable Revenue Model09:13 Long-Term Vision: Building a Sustainable Business10:36 Conclusion: How It All Fits Together

Revenue Engine Podcast
Why the B2B Funnel Is Broken and What Marketing Ops Leaders Should Do With Bethany Prettyman

Revenue Engine Podcast

Play Episode Listen Later Apr 18, 2025 27:53


Bethany Prettyman is the Senior Director of Marketing Operations at Huntress, a cybersecurity company specializing in managed detection and response solutions for small and mid-sized businesses. With a robust background in strategic operations, she leads initiatives that enhance marketing efficiency and drive growth. Bethany's leadership ensures that Huntress's marketing strategies effectively communicate the company's mission to protect underserved organizations from cyber threats. In this episode… The traditional B2B marketing funnel might be doing more harm than good. In an era of complex buyer journeys and intent-driven decisions, is it still realistic, or even useful, to imagine prospects moving through neat, linear stages? What if the funnel model we've relied on for decades is actually leading marketing ops teams astray? According to Bethany Prettyman, a seasoned expert in marketing operations and data-driven strategy, the funnel is no longer linear, it's a loop. She highlights how today's B2B buyers bounce between channels, revisit research, and often re-enter the journey post-purchase, making linear tracking obsolete. The result? Misaligned attribution models and missed opportunities to optimize real engagement. Bethany explains that the obsession with MQLs is outdated and that teams should instead prioritize intent and velocity, focusing on signals that indicate purchase readiness rather than arbitrary lead scores. This mindset shift not only improves conversion but also strengthens alignment with sales. In this episode of the Revenue Engine Podcast, host Alex Gluz speaks with Bethany Prettyman, Senior Director of Marketing Operations at Huntress, to discuss why the traditional B2B funnel is broken. They explore why loop-based models better reflect today's buyer behavior, how attribution should evolve, and the dangers of tech bloat in marketing stacks. Bethany also shares her agile approach to reporting and how to bridge gaps between sales, marketing, and finance.

Der Monique Menesi Podcast - Businessaufbau leicht gemacht!
Folge 218: Daily Impulse: Mit deiner Geschichte verkaufen – ohne verkäuferisch zu wirken

Der Monique Menesi Podcast - Businessaufbau leicht gemacht!

Play Episode Listen Later Apr 17, 2025 6:28


Was wäre, wenn du keine perfekte Strategie brauchst, keinen fancy Funnel – sondern einfach deine Geschichte? In dieser Folge zeige ich dir, wie du dein Storytelling gezielt für den Business-Aufbau nutzt, Vertrauen aufbaust und echte Kund*innen gewinnst – ohne Verkaufsdruck, sondern durch Verbindung. Diese Folge ist Pflicht, wenn du dich noch zurückhältst – obwohl du längst etwas zu sagen hast.

The Art of Selling Online Courses
The Funnel that Makes This Banjo Player $5,000/month

The Art of Selling Online Courses

Play Episode Listen Later Apr 17, 2025 44:15 Transcription Available


Send us a text

Red Hot Mindset
Day 3 - How to Create an Effective Evergreen Funnel that Converts Leads into Customers (without using social) with Lise Cartwright

Red Hot Mindset

Play Episode Listen Later Apr 16, 2025 24:43


Welcome to the Grow Your Biz without Social virtual event (April 14-18). Once talks are released, they will be available through April 20 on the podcast. New talks released each day throughout the event! Need to register still or want to share with a friend? (lots of goodies included in the event!)

UNOMOSS Podcast
The 3-Step Instagram Funnel That Works While You Sleep

UNOMOSS Podcast

Play Episode Listen Later Apr 16, 2025 13:19


Tired of posting on Instagram and hearing crickets?It's not you — it's your funnel (or lack of one).In today's episode, I'm breaking down a super simple, automated marketing funnel you can use to turn your Instagram content into sales without the stress.Learn how to create content that sparks DMs, set up automation to capture leads while you sleep, and guide people into buying from you — all without needing a crazy tech setup.If you want to simplify, automate, and actually monetize your audience, hit play!────────────────── ⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ Have questions or want to connect? Message me on Instagram. And, if you're ready to ditch the overwhelm, streamline your business, and create a brand that deeply resonates with your audience, take the next step and fill out my application form so we can chat! ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

The Forget The Funnel Podcast
How to Scale Sales Without Screwing Up Your PLG Motion

The Forget The Funnel Podcast

Play Episode Listen Later Apr 16, 2025 35:59


Most teams are messing up their opportunity to scale their product into higher-value deals—without even realizing it.They're following someone else's Product-Led Sales playbook. ICPs are fuzzy. Qualification is weak. Sales motions aren't landing.Some teams are stuck in the messy middle: a PLG motion that's working (sort of), but sales is jumping in too early—or not at all. Customers are confused. Deals stall.Others know it's time to evolve beyond pure PLG—but aren't sure how to layer in sales without breaking what's already working.In this episode of The Forget the Funnel Podcast, Georgiana Laudi and April Dunford break down the real meaning of product-led sales, and the common mistakes that keep even experienced teams stuck—like unclear ICPs, poor qualification, and misapplied sales motions. Whether you're adding sales to a PLG motion, or trying to make your sales-led org more product-led, this episode will help you avoid costly missteps and find clarity fast.What you'll learn:Why PLG alone isn't enough to close bigger dealsThe real role of sales in a product-led motion (and how to get it right)How to identify product-qualified accounts and avoid jumping the gunWhat's in the episode:(00:00) What is product-led sales, really?(03:00) Why your users ≠ your buyers—and why that matters(06:00) The shadow IT opportunity most teams miss(09:30) Postman's evolution from PLG to strategic sales(14:00) The biggest misstep: Sales jumping in too early(20:00) What smart outbound looks like today(25:00) Faux freemium and low-risk PLG experiments(30:00) How to know when your product is ready to support salesLinks & ResourcesLenny's newsletter on GTM motions of 30 startups Explore April's workCheck out April's books Follow Georgiana on LinkedInForget The Funnel Podcast Forget The Funnel on YouTube As always, you can learn more about Forget The Funnel here: Read the Forget The Funnel Book Check out Forget the Funnel's website

Mit Webinaren erfolgreich
Warum Dein Evergreen Funnel nicht funktioniert & was Du tun kannst

Mit Webinaren erfolgreich

Play Episode Listen Later Apr 16, 2025 28:29


In dieser Podcastfolge nehme ich Dich mit hinter die Kulissen von Evergreen-Funneln – jenen vielversprechenden Automatisierungen, mit denen Du als Solopreneur eigentlich „im Schlaf“ verkaufen solltest. Doch was tun, wenn der Funnel gebaut ist, aber die Ergebnisse enttäuschen? Ich, Mira, Host des Podcasts Mit Webinaren erfolgreich, zeige Dir Schritt für Schritt, woran es wirklich haken kann – und worauf es stattdessen ankommt. Wir sprechen über häufige Denkfehler, die wahren Ursachen für schwache Conversion Rates und wie Du mit einer gezielten Analyse die Qualität Deines Funnels verbesserst. Du erfährst: Warum "einfach mehr Reichweite" oft nicht die Lösung ist Welche Zahlen Du wirklich im Blick haben solltest Wie Du kalte, warme und heiße Kontakte gezielt ansprichst Warum ein Low-Ticket-Angebot ein echter Gamechanger sein kann Diese Folge ist besonders geeignet für selbstständige Coaches, Trainer und Berater, die bereits erste Funnelstrukturen aufgebaut haben – oder gerade davorstehen, ihren Funnel zu überarbeiten. Wenn Du Deinen Funnel endlich so gestalten willst, dass er verlässlich Ergebnisse liefert – dann ist diese Episode für Dich gemacht. Ich freue mich auf Dich in der Folge, Deine Mira Host von Mit Webinaren erfolgreich

Marketing News en español
Funnel de contenidos en redes sociales

Marketing News en español

Play Episode Listen Later Apr 16, 2025 13:46


Ep. 419 | ¿Alguna vez has sentido que estás creando contenido sin rumbo? Como si publicaras por publicar, sin saber si eso realmente convierte a tus seguidores en clientes…La solución está en algo muy sencillo pero muy potente:El funnel de contenidos.Sí, el famosísimo TOFU, MOFU, BOFU. Y no, no es una receta japonesa…Es la estructura con la que los grandes del marketing planifican sus publicaciones para atraer, conectar y vender.Y hoy te voy a contar cómo aplicarlo en redes sociales para que tu contenido deje de ser ruido y empiece a generar resultados de verdad._____

Digital Marketing Made Simple with Jennie Lyon
#230 - The Secret Power of Micro-Case Studies (And How to Use Them in Every Funnel Stage)

Digital Marketing Made Simple with Jennie Lyon

Play Episode Listen Later Apr 15, 2025 11:11


Your leads don't want to hear you talk about your offer, they want proof it works. That's where micro-case studies come in. These short, story-based wins are one of the most effective tools to build trust and convert leads at every stage of your funnel.In this video, Jennie will show you: ✔️ What micro-case studies are and how they outperform testimonials✔️ How to write them using my simple 3-part formula✔️ Exactly where to place them in your marketing funnel✔️ Real-life examples from client funnels that drive results

The Food Photography Corner
Automating our pitching funnel with Honeybook

The Food Photography Corner

Play Episode Listen Later Apr 15, 2025 33:05


Tired of manually tracking your pitches and follow-ups? In this episode, we're breaking down our step-by-step process for automating our pitching funnel using Honeybook. We'll walk you through how we structure our pipeline, set up automation, and ensure no lead falls through the cracks—all while keeping things personal and customizable.Key Takeaways:✔ The exact stages we use to track potential clients—from first pitch to signed contract.✔ Using Honeybook to schedule emails and update pipeline stages automatically.✔ How to keep your outreach warm and engaging while still leveraging automation.✔ Eliminating manual tracking and follow-ups to stay consistent without the overwhelm.✔ Steps to set up your own automated pitching funnel and start converting more leads.Helpful Links:

Agent Marketer Podcast - Real Estate Marketing for the Modern Agent
Winning Business Happens Before The Funnel (And Application) | Ep. 13

Agent Marketer Podcast - Real Estate Marketing for the Modern Agent

Play Episode Listen Later Apr 15, 2025 30:29


Send us a textIn this episode of The MLO Project, Jason Frazier and Michael McAllister break down a major shift in the mortgage game—winning business happens long before the application.They dive into the concept of the pre-funnel ecosystem and why loan officers must start showing up before buyers are ready. From breaking down consumer barriers to building trust and authority through platforms like YouTube, this conversation is packed with actionable insights to help you connect earlier, convert better, and dominate your market.It's not about chasing leads—it's about building relationships.Stick around for details on an upcoming webinar where they'll go even deeper on these strategies.Hit play and learn how to meet the modern consumer where they actually are—before the funnel even begins.Links:Register for the Elite WebinarJoin our HighLevel Facebook GroupTMP is presented by: Empower LOConnect with us at mloproject@empowerlo.comJoin us in the hive Powered by NAMBKey Takeaways:The consumer journey is no longer linear; marketing must adapt.Creating a pre-funnel ecosystem is essential for engagement.Understanding consumer barriers can improve marketing strategies.Social media platforms are crucial for building community.YouTube is a powerful tool for reaching potential clients.Building trust is key to successful client relationships.Loan officers must nurture leads before they are ready to buy.Chapters:00:00 Introduction and Acknowledgments02:51 The Importance of Consumer Journey05:46 Creating a Pre-Funnel Ecosystem08:50 Understanding Consumer Barriers12:08 Leveraging Social Media for Engagement14:59 Building Trust and Authority18:03 The Role of YouTube in Marketing20:55 Final Thoughts and Webinar Promotion

WIN THE DAY
Sharpen the Funnel: Smarter Sales, Better Leads, Real Results with Lon Gray!

WIN THE DAY

Play Episode Listen Later Apr 15, 2025 34:53


In this episode of The Insurance Producers Podcast, Cyrus Jaffery sits down with Lon Gray to break down the systems that turn chaos into clarity inside a high-performing insurance agency. They explore how streamlining your sales process, prioritizing key referral partners, and tracking leads by source and industry can uncover game-changing insights. Lon also shares why kicking out bad leads is just as important as bringing in new ones—and how Vonage call schedules quietly fuel agent success behind the scenes. If you're an agency owner or producer ready to scale with strategy, not just hustle, this one's for you.

Seriously in Business: Brand + Design, Marketing and Business
209: Instagram Leads on Autopilot: The Exact DM Funnel I Use to Grow My List (How I Use Manychat Automation)

Seriously in Business: Brand + Design, Marketing and Business

Play Episode Listen Later Apr 14, 2025 23:03


DM automation has changed the game for my Instagram marketing... and in this episode, I'm sharing exactly how it works, how I keep it feeling heart-led, and the actual ManyChat template I use that generated 220+ leads. Yep — even while I was asleep

Whiskey Bros Around The Table
#119 - Methylene Blues - Featuring Benjamin Outland of Decatur Rotary Club

Whiskey Bros Around The Table

Play Episode Listen Later Apr 14, 2025 97:06


This week, we sit down with Ben Outland of Outland Insurance Agency, and we barely talk about insurance—on purpose. Instead, this episode takes a wild turn through Europe, polio, poetry, peptides, and posterior caffeine experiments. You know... typical Whiskey Bros territory.We learn that the Rotary Club isn't just for old dudes with name tags—it actually started in 1905 in Chicago and helped fight polio before pivoting to things like community service and spring festivals with funnel cake.We wrestle with:

Millionaire University
The Funnel Flywheel With Tain Nix (MU Classic)

Millionaire University

Play Episode Listen Later Apr 13, 2025 49:36


#338 This episode of Millionaire University features an interview with Tain Nix, an adventurer, licensed medical professional, professional copywriter, investor, and businessman. Tain joins the show today to share his "Funnel Flywheel" concept, explaining what exactly that is and how it works in every successful business. He discusses the importance of your front end offers and how they should always lead to your killer back-end offers that power the funnel flywheel. Once a flywheel is in place, it's going to be hard to stop making money! (Original Air Date - 2/19/24) What we discuss with Tain: + His story and background + What is a Flywheel? + "Front-end" offers + "Back-end" offers + Liquidating ad spend + Examples of a front-end offer that makes people want to buy the back-end offer + What you can do to delight buyers with the front-end offer and make them crave the back-end offer Links and resources from this episode: Pivotprotocol.com Front end offer Thank you, Tain! To connect with Tain - Shoot him an email at barefootmarketingllc@gmail.com For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

SUPERIOR AUTO INSTITUTE MILLION DOLLAR PDR TRAINING PODCAST
SAI SERVICE MARKETING PODCAST: FUNNEL CAKE | LISTENER MAILBAG

SUPERIOR AUTO INSTITUTE MILLION DOLLAR PDR TRAINING PODCAST

Play Episode Listen Later Apr 13, 2025 40:13


Funnel chat- lets talk how to build a $1M annual funnel with your business. We dive into 4 mailbags and get into building wealth through a slick service business. #pdrpodcast #servicebusiness #marketingpodcast

Health Supplement Business Mastery
The Ultimate Funnel: Customer Referrals

Health Supplement Business Mastery

Play Episode Listen Later Apr 13, 2025 13:24


"Send me a text"If you're interested in working with me one-on-one to improve your supplement business. You can learn more at https://creativethirst.com Getting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.If you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Mind Over Macros
Coaches Compass: Mastering Middle of Funnel

Mind Over Macros

Play Episode Listen Later Apr 11, 2025 21:45


In this episode of the Coaches Compass, Mike explains a business principle that allows you to build trust and credibility with your audience. This is a 3 step formula that works in any market, under any condition. It has multiple applications and can help separate you from other coaches. If you want coaching and all of the resources to implement so you can grow your business the right way, join The Collective. you can tap here to learn more.Cured Nutrition is offering 20% off their products site wide! Try their Serenity Gummies or CBN Oil here - https://www.curednutrition.com/?rfsn=6745101.eee1d3------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Consistent and Predictable Community Podcast
No More Cold Calling: Set Up This Funnel and Let Clients Come to You

Consistent and Predictable Community Podcast

Play Episode Listen Later Apr 11, 2025 12:48


You can't rely on hope to build a pipeline. In this episode, Dan Rochon breaks down five powerful (and proven) digital lead generation strategies—including SEO, video marketing, and social media hacks—that actually work. Dan doesn't just talk theory—he shows real results with real leads coming in daily. Then he issues a challenge: pick ONE strategy and execute it this week. No more waiting, overthinking, or making excuses. Action = clients.What you'll learn on this episodeWhy celebrating action matters more than celebrating resultsSEO and blogging basics that generate organic leadsThe secret to creating video content (even if you hate being on camera)How to “subliminally” promote real estate on Facebook without being salesyTips for leveraging upcoming new construction to get ahead of the marketThe power of consistency and why done > perfectResources mentioned in this episodeNo Broke Months YouTube Channel: Video training + lead generation contentGreetingsDMV.com: Example of a non-salesy but strategic real estate brandNoBrokeMonths.com: Learn the CPI model to get consistent income in real estate To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

We're Not Marketers
The bottom of funnel (BOFU) gap: Why content marketers need product marketers w/ Lashay Lewis

We're Not Marketers

Play Episode Listen Later Apr 10, 2025 40:18


Ever wonder why most bottom-of-funnel content feels generic and fails to convert? In this episode, content strategy advisor Lashay Lewis drops knowledge bombs on the critical gap between product marketing and content marketing. She breaks down why teams are working in silos, how bottom-funnel content fails when the reader knows more than the writer, and why product marketers are the unsung heroes of effective marketing. Why the knowledge level of the reader being higher than the writer kills bottom-funnel content conversionsThe reason most marketing teams fail to create effective bottom-funnel content "Micro action, macro patience": The mindset shift that can transform your career in 6 monthsWhy most companies operate like high school cliques, and how to break those silosThe uncomfortable truth: freelance writers can't create effective technical bottom-funnel contentListen for practical frameworks on cross-team collaboration and real talk on making the scary leap from full-time to fractional success.Timespan:02:12 Are Product Marketers Actually Marketers?04:15 Product Marketers as Underutilized Marketing MVPs06:41 The Problem with Siloed Communication in Marketing Teams09:12 What is the Bottom of Funnel Gap?12:03 Why Bottom Funnel Content Fails to Convert14:53 Questions to Ask Different Teams for Effective Bottom Funnel Content19:12 Lashay's Journey to Building Bottom Funnel Expertise24:34 Transitioning from In-House to Consulting28:06 The Benefits of Leaving In-House for Consulting31:57 "The Pain of Staying the Same" Mindset36:41 Building Momentum with "Micro Action, Macro Patience"40:32 What's Next for Lashay and Where to Find HerShow Notes: Lashay on LinkedInRob Kaminsky and Anthony Pieri's Product Marketing ContentExit 5 Podcast Episode featuring Lashay LewisHosted by Ausha. See ausha.co/privacy-policy for more information.

The Art of Selling Online Courses
I Made Him $100K in 7 Days with This Funnel

The Art of Selling Online Courses

Play Episode Listen Later Apr 10, 2025 26:52 Transcription Available


DMC Marketing Nugget
From Leads to Loyalty: Mastering Mid-Funnel Video Marketing

DMC Marketing Nugget

Play Episode Listen Later Apr 10, 2025 24:47


Are you looking to boost your B2B marketing results with high-impact video content? In this episode of the DMC Marketing Nugget, Devin Herz is joined by Tim Bradley, Co-Founder of Pennant Video and a seasoned expert in mid-funnel video strategies. With experience leading major creative teams and working alongside global tech brands like Cisco, Hitachi, and Philips, Tim shares proven tactics to turn interested leads into loyal customers. Discover how to elevate your mid-funnel video game and create content that truly converts. From crafting authentic stories to avoiding common mistakes, this episode is packed with actionable insights you can start using right away. In this episode, you'll learn: The Power of the “Video Marketing Trifecta” Tim explains his signature framework and why mid-funnel videos are essential for nurturing leads and driving conversions. Common Mid-Funnel Mistakes and How to Avoid Them Learn about the biggest pitfalls B2B companies face and get expert advice on how to correct your video strategy. How to Differentiate, Demonstrate, and Validate Tim shares real-world examples of how Pennant Video helps clients boost conversions by focusing on these three critical pillars. Storytelling Techniques for Impactful Video Content Discover Tim's top tips for creating authentic, relatable videos that resonate with your target audience. Bonus Nugget: The Video Marketing Playbook Tim offers exclusive insights into his playbook to help businesses craft compelling video strategies that deliver results. That's a wrap for another impactful episode of the DMC Marketing Nugget! Be sure to like & follow, listen on your favorite streaming platforms, and visit DMCmarketingnugget.com to catch up on all our past episodes. Here's to your marketing success! #VideoMarketing #B2BMarketing #MidFunnelStrategy #MarketingTips #ContentMarketing #TimBradley #PennantVideo #Storytelling #LeadConversion #DMCMarketingNugget

DMC Marketing Nugget
From Leads to Loyalty: Mastering Mid-Funnel Video Marketing

DMC Marketing Nugget

Play Episode Listen Later Apr 10, 2025 24:47


Are you looking to boost your B2B marketing results with high-impact video content? In this episode of the DMC Marketing Nugget, Devin Herz is joined by Tim Bradley, Co-Founder of Pennant Video and a seasoned expert in mid-funnel video strategies. With experience leading major creative teams and working alongside global tech brands like Cisco, Hitachi, and Philips, Tim shares proven tactics to turn interested leads into loyal customers. Discover how to elevate your mid-funnel video game and create content that truly converts. From crafting authentic stories to avoiding common mistakes, this episode is packed with actionable insights you can start using right away. In this episode, you'll learn: The Power of the “Video Marketing Trifecta” Tim explains his signature framework and why mid-funnel videos are essential for nurturing leads and driving conversions. Common Mid-Funnel Mistakes and How to Avoid Them Learn about the biggest pitfalls B2B companies face and get expert advice on how to correct your video strategy. How to Differentiate, Demonstrate, and Validate Tim shares real-world examples of how Pennant Video helps clients boost conversions by focusing on these three critical pillars. Storytelling Techniques for Impactful Video Content Discover Tim's top tips for creating authentic, relatable videos that resonate with your target audience. Bonus Nugget: The Video Marketing Playbook Tim offers exclusive insights into his playbook to help businesses craft compelling video strategies that deliver results. That's a wrap for another impactful episode of the DMC Marketing Nugget! Be sure to like & follow, listen on your favorite streaming platforms, and visit DMCmarketingnugget.com to catch up on all our past episodes. Here's to your marketing success! #VideoMarketing #B2BMarketing #MidFunnelStrategy #MarketingTips #ContentMarketing #TimBradley #PennantVideo #Storytelling #LeadConversion #DMCMarketingNugget

She's Wild + Radiant w/ Ashley June | Christian Entrepreneur, Online Business,Marketing, Faith,Coach
218. The #1 Funnel Mistake Christian Coaches Make (and How to Fix It Biblically)

She's Wild + Radiant w/ Ashley June | Christian Entrepreneur, Online Business,Marketing, Faith,Coach

Play Episode Listen Later Apr 9, 2025 18:33


I remember the first time I heard the word ClickFunnels, I was a photographer, totally unaware and doing my best to not get overwhelmed by all things tech. Now? Funnels are one of the most powerful tools in my   online business coaching. But most women are overcomplicating them—and it's costing them clarity and conversions.Here's what you'll learn:—The #1 funnel mistake faith-driven coaches make!—What funnels actually are (and why the Gospel is the original funnel).—How to keep your Christian   online business simple and still sell.—The difference between traffic and funnels—and why it matters!—How to create a biblical, Holy Spirit-aligned client journey in 30 minutes or less.This is a must-listen for any Christian life coach,   online business coach, or online faith-based entrepreneur who's tired of overthinking and ready to take action.Don't forget the special give aways happening this week into next! Subscribe to the podcast if you have not already, leave a review, and send a screenshot to team@wildandradiant.com to enter. If you want double entries be sure to tag me in your Instagram stories @ashleyjuneco with a screenshot of your podcast review! GET STARTED TODAY Ready to launch?  Join The Selah Collective 12-Month Group Coaching Program.Ready to scale?  Join Eden: The Mastermind (for women who have made $20k-100k+ in online business).Women of Valor 3-Part Mini-Course:  Learn how to create a 6-7 figure offer and how to implement the Esther Upleveled sales system.For the Holy Spirit-led coaches who want to hit $100k in the next 12 months,  get the 40+ page guide: 12-Months to $100k.Ready to get an all-in-one funnel builder?  Sign up for Kartra today!Get FREE, ORGANIC email leads on Instagram  using this DM flow template.READ THE BLOGEpisode 218: The #1 Funnel Mistake Christian Coaches Make (and How to Fix It Biblically) OTHER EPISODES YOU MIGHT ENJOY ⁠Episode 181: Market a Signature Coaching Method that Will Transform Lives {Holy Hustle Coaching Series - 4 of 7} Episode 207: Why You Need to Create Your Marketing Eco-System & Long-Term Scalability Strategy as a Christian Online Business Owner

Maximize Your Social with Neal Schaffer
How a Podcast Funnel Built a Real Estate Brand from the Ground Up

Maximize Your Social with Neal Schaffer

Play Episode Listen Later Apr 9, 2025 44:52


In this episode I talk with David Sidoni, the founder of HowToBuyAHome.com. David took his passion for educating first-time homebuyers and turned it into a digital-first brand and thriving business, built almost entirely from a podcast. This episode is full of lessons on niche marketing, the power of organic content, and how to build trust through education. If you're trying to grow your brand, connect with your audience, or use content to drive your business forward, David's story will inspire and guide you.Guest LinksHowToBuyAHome.comHow to Buy a Home PodcastConnect with David on LinkedInLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Launch Your Private Podcast
076: Coaching Marisa Pell to Streamline Her Funnel with Private Podcast

Launch Your Private Podcast

Play Episode Listen Later Apr 9, 2025 59:44


Want to simplify your client journey?In this episode of Launch Your Private Podcast, transformational mentor Marisa Liza Pell joins us in the hot seat for real-time coaching on how to streamline her client journey using private podcasts. With decades of experience as a medium, intuitive strategist, and coach, Marisa has built a powerful high-ticket transformation program. But with a live event around the corner, she's facing a familiar challenge: how to simplify her funnel and make it crystal clear where clients should go next.Timestamps:[0:00] - Introduction to Marisa Pell and her audio series and funnel challenges[3:05] - Recognizing repetitive client patterns and shifting to high-ticket transformational programs[5:18] - Marisa explains her funnel confusion and scattered CTAs[7:42] - Discussing private podcasts as strategic lead magnets and nurturing tools[12:53] - Clarifying and optimizing email sequences for better client alignment[17:10] - Importance of focusing on one primary offer to improve conversions[26:22] - How to strategically transition clients not applying for high-ticket offers[31:17] - Using urgency and deadlines to increase funnel effectiveness[40:45] - Tips on converting webinars into engaging private podcast content[47:20] - Automating audio funnel delivery using Hello Audio[52:37] - Key recommendations and immediate actions for funnel improvement[56:25] - Episode summary, final insights, and closing thoughtsLinks mentioned:https://www.marisalizapell.comhttps://marisalizapell.com/storyhttps://marisalizapell.com/audio-series-joinhttps://www.instagram/marisalizapellhttps://www.facebook.com/connectionbeyond/https://www.linkedin.com/in/marisapell/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

LEARN and CREATE online
102 | Dein Business als System: 3 Schlüssel zu stressfreier Skalierung

LEARN and CREATE online

Play Episode Listen Later Apr 9, 2025 13:31


Viele denken bei Skalierung an „mehr“. Mehr Content, mehr Ads, mehr Funnel – doch am Ende fühlt sich alles immer noch schwer an. In dieser Folge erfährst du, warum mehr machen nicht die Antwort ist und welche drei Schlüssel wirklich zu nachhaltiger, stressfreier Skalierung führen: 1️⃣ Vereinfachen 2️⃣ Angebote optimieren & 3️⃣ energetische Balance. Hör jetzt rein.

Mobile Dev Memo Podcast
Season 5, Episode 15: Spotify's down-funnel advertising ambitions (with Lee Brown and Per Sandell)

Mobile Dev Memo Podcast

Play Episode Listen Later Apr 8, 2025 44:24


In this episode of the podcast, I speak with Lee Brown, Spotify's Global Head of Ad Business & Platform, and Per Sandell, Spotify's VP of Product, about Spotify's recent advertising product expansion, including its Spotify Ad Exchange (SAX) and its mobile app install product. Among other things, we discuss:The history of Spotify's advertising platform, which predates the Everything is an Ad Network phenomenon;The current state of Spotify advertising, including the product announcements made at Spotify's advertising event in New York City last week;How Spotify is bringing generative AI to audio;How performance advertisers use Spotify's advertising platform;The options for targeting on Spotify's platform;What role Spotify sees its ad exchange playing in the programmatic ecosystem;How Spotify plans to eventually automate ad placements and insertions.Thanks to the sponsor of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user's real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotifyGoogle Podcasts

Consistent and Predictable Community Podcast
Why Your Marketing Isn't Working And How to Build a Funnel That Does

Consistent and Predictable Community Podcast

Play Episode Listen Later Apr 4, 2025 10:44


In this episode of No Broke Months, Dan Rochon shares the hard truth about digital lead generation and why most agents struggle with it. From launching your first expired listing campaign to building consistent momentum through Facebook and Google ads, Dan lays out exactly why agents aren't hitting their goals. He reveals the three most common reasons your message isn't landing (hint: it's not just your ad), and how to fix them fast. Plus, real examples from agents in the CPI community who are turning small actions into massive success. If you're ready to generate real leads with digital marketing without chasing magic bullets. This episode is your roadmap.What you'll learn on this episodeMost agents fail due to one of three reasons: not saying it enough, not saying the right thing, or not saying it to the right peopleMomentum comes from consistent daily action not random one-time effortDirect mail and face-to-face expired campaigns still work when done strategicallyOnline webinars can generate big business with the right follow-up and structure.Lead generation through ads must be paired with a powerful CRM and follow-up systemResources mentioned in this episodeCPI Community: Dan Rochon's coaching platform designed to help agents build Consistent and Predictable IncomeGoHighLevel CRM: A powerful marketing and automation platform Dan uses for real estate lead nurturing and follow-up To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan Rochon

On Iowa Politics Podcast
2025 Second Funnel Deadline Edition

On Iowa Politics Podcast

Play Episode Listen Later Apr 4, 2025 38:34


On Iowa Politics is a weekly news and analysis podcast that aims to recreate the kinds of conversations that happen when you get political reporters from across Iowa together after the day's deadlines have been met. Tackling anything from local to state to national, On Iowa Politics is your weekly dose of analysis and insight into the issues affecting Iowa.This week on the podcast, legislative forums in Eastern Iowa and the second funnel week at the Iowa Capitol. This episode was hosted by the Gazette Des Moines Bureau Chief Erin Murphy. It features Lee Des Moines Bureau Chief Maya Marchel Hoff, Gazette Columnist Todd Dorman and Sarah Watson of the Quad City Times.This episode was produced by Gazette Social Video Producer Bailey Cichon. Comments: erin.murphy@thegazette.com, bailey.cichon@thegazette.com

Scarves Around The Funnel
Shirts Around the Funnel – Episode 14

Scarves Around The Funnel

Play Episode Listen Later Apr 3, 2025 30:52


Paul Mitchell and Grant Young discuss the potential kits that Hearts fans could see next season with the new Hummel deal, as well as a recent match worn kit haul […]

Medical Millionaire
#159: Plug The Leaks: Build An Airtight Funnel With Smart MedSpa Tech

Medical Millionaire

Play Episode Listen Later Apr 2, 2025 27:27


Cameron discusses the importance of marketing, technology, and sales in the medical esthetics industry. He emphasizes that successful practices are those that invest heavily in marketing, aiming for 10-15% of top-line revenue, and have a robust tech stack. Key components include front-facing websites, e-commerce, online booking, EMRs, CRMs, membership programs, and patient financing. He stresses the need for automated systems to handle patient inquiries and bookings effectively, noting that over 90% of practices underfund their marketing budgets. He also highlights the importance of educating patients and maintaining a seamless patient experience to enhance retention and acquisition costs.Listen In!Thank you for listening to this episode of Medical Millionaire!Unlock the Secrets to Success in Medical Aesthetics & Wellness with "Medical Millionaire"Welcome to "Medical Millionaire," the essential podcast for owners and entrepreneurs inMedspas, Plastic Surgery, Dermatology, Cosmetic Dental, and Elective Wellness Practices! Dive deep into marketing strategies, scaling your medical practice, attracting high-end clients, and staying ahead with the latest industry trends. Our episodes are packed with insights from industry leaders to boost revenue, enhance patient satisfaction, and master marketing techniques.Our Host, Cameron Hemphill, has been in Aesthetics for over 10 years and has supported over 1,000 Practices, including 2,300 providers. He has worked with some of the industry's most well-recognized brands, practice owners, and key opinion leaders.Tune in every week to transform your practice into a thriving, profitable venture with expert guidance on the following categories...-Marketing-CRM-Patient Bookings-Industry Trends Backed By Data-EMR's-Finance-Sales-Mindset-Workflow Automation-Technology-Tech Stack-Patient RetentionLearn how to take your Medical Aesthetics Practice from the following stages....-Startup-Growth-Optimize-Exit Inquire Here:http://get.growth99.com/mm/

Traffic Team
#53 - Kein perfekter Launch, aber viele Learnings: Was Jessica beim nächsten Launch anders macht

Traffic Team

Play Episode Listen Later Apr 2, 2025 43:04


Der Launch war nicht perfekt, aber ihre Learnings Gold wert: In dieser Folge analysiere ich gemeinsam mit Pferdefotografin (und meiner tollen Kundin) Jessica Freymark ihren letzten Launch - der nicht so gelaufen ist, wie sie es sich erhofft hatte. Wir schauen auf ihren Funnel, die Ads-Performance, ihre Zahlen und was hinter dem Gefühl “Es lief nicht gut“ eigentlich steckt. Jessica teilt offen, an welchen Stellschrauben sie das nächste Mal drehen wird (Hands-On-Tipps statt Rumgelaber), was sie gelernt hat, und warum ein „nicht perfekter Launch“ oft der Startpunkt für echtes Wachstum ist. Zurück auf 0. Wenn du selbst schon mal enttäuscht aus einem Launch gegangen bist oder dich fragst, wie du deine Strategie fürs nächste Mal verbessern kannst, ist diese Folge für dich.   Alle Links zur Episode: Jessica war in meiner Ads Formel® und hat dort gelernt, Ads zu schalten. Morgen (am 3. April) startet der Verkauf wieder - diesmal in der Selbstlerner-Variante! Deine Chance, wenn du lieber in Eigenregie und deinem eigenen Tempo lernst. → https://annalenaeckstein.de/ads-formel-startet-bald/   Ad(s)vanced - meine Mastermind für Fortgeschrittene. Hier hat Jessica ihren ausführlichen Launch-Learnings-Post gepostet. Komm gern auch dazu - alle Infos hier → https://annalenaeckstein.de/adsvanced    Jessicas Pferde-Retreat in Mecklenburg-Vorpommern → https://jessica-freymark.de/foto-retreat-mv Folge Jessica auf Instagram, wenn du mehr zum Thema Pferdefotografie lernen willst → https://www.instagram.com/jessica_freymark/   Inhalt: (0:00:33) - Intro (0:06:02) - Jessica's Lounge-Learnings und Online-Seminar Launch (0:09:02) - Bedeutung und Analyse von Zahlen im Launch (0:12:20) - Ideen und Planung für zukünftige Launches (0:16:08) - Newsletter-Konversion und Funnel-Optimierung (0:19:00) - Erfahrungen und Strategien mit E-Mails (0:25:15) - Messung von Erfolg und Preisgestaltung (0:29:02) - Herausforderungen und Überlegungen zu Miniprodukten (0:31:45) - Diskussion über Verkaufsstrategien (0:35:45) - Analyse von Käuferverhalten und Vertrauensbildung (0:38:24) - Zusammenfassung der Learnings und zukünftige Pläne (0:40:36) - Vorstellung und Planung des Fotoretreats in Mecklenburg-Vorpommern (0:42:44) - Abschluss und Dank an Jessica und Zuhörer.

Grow The Show: Grow & Monetize Your Podcast
215 | Where Your Podcast Fits In Your Funnel

Grow The Show: Grow & Monetize Your Podcast

Play Episode Listen Later Apr 1, 2025 19:58


Join the Grow The Show Academy and get courses, coaching, community, and live masterclasses from me! Just $99/month, cancel anytime. Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business -- The work doesn't stop when someone finds your show. Download numbers aren't all that matter. More content doesn't always equal more sales. These are three things that trip up podcasters who think they're doing everything “right.” This episode reveals how to stop focusing on the wrong things and drive sales from your podcast — without doing more. Learn how to determine if your audience is actually growing, what role your podcast plays in your funnel, and how to use listener behavior to guide your content strategy! MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage

Straight Talk with Sally
Website vs. Funnel: What Actually Grows Your Business?

Straight Talk with Sally

Play Episode Listen Later Apr 1, 2025 23:04


Are you investing time and money into a beautiful website but not seeing the results you expected? The truth is, your website might be holding you back. In this episode of Straight Talk with Sally, we're cutting through the confusion and breaking down the key differences between a website and a sales funnel so you can make the right choice for your business. If you're a coach, consultant, course creator, or service-based business owner, you'll learn the real purpose of a website and why it might not be converting, how a sales funnel works and why it can skyrocket your sales, when to use a website versus when to ditch it for a funnel, how to choose the right tool to grow your business right now, and simple action steps to start getting more leads and sales fast. Tune in for no-fluff, practical advice to help you scale smarter. Let's get to it.   Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: omnisam.com.au/gsdgroup Facebook Group: gsdfb.omnisam.com.au Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: youtube.com/@omnisam Sally Sparks-Cousins YouTube: youtube.com/@sallysparkscousins Stay ahead of the curve and make the most of OmniSAM's powerful features—tune in now! 

The Marketing Secrets Show
One Funnel to Rule Them All: The Strategy Revealed | #Marketing - Ep. 22

The Marketing Secrets Show

Play Episode Listen Later Mar 31, 2025 28:10


In this episode of The Russell Brunson Show, I break down one of the most important lessons I've ever learned in marketing and business: Every company has one funnel that rules them all!  …and the faster you identify and optimize yours, the faster you grow! I share the same framework I taught at Funnel Hacking Live this year, walking through the difference between acquisition funnels (how you acquire customers) and monetization funnels (how you make money from them after). Most people launch 10 funnels hoping one works… but the real secret is knowing which one deserves 90% of your attention, budget, and traffic. We also dive deep into the numbers from my own businesses… Including ClickFunnels, Prime Mover, Dan Kennedy's legacy brands, and more.  And I reveal how each one has a different “one funnel to rule them all” depending on the market and business model. If you've ever felt stuck, overwhelmed, or spread too thin trying to launch too many offers, this episode will snap everything into focus. Key Highlights: Why “One Funnel to Rule Them All” isn't just a slogan, it's survival!!! The difference between acquisition and monetization funnels (and why you need both) How much time you should be spending on social media vs. paid ads The actual CPA and conversion numbers from our Selling Online funnel What Agora does better than almost anyone in the world, and how to model it How to give yourself a raise every single day This is one of those episodes that separates marketers from business owners. Rewind it. Take notes. And go build the funnel that actually grows your company! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/russell to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Into the Western Wild
Psalm 66: A Funnel of Thanksgiving

Into the Western Wild

Play Episode Listen Later Mar 30, 2025 30:00


Why do we praise God? Sometimes our worship and prayer life can take a singular focus and we miss out on the scope of how good God is. Join Pastor Mike and Tyler as they dive into Psalm 66 and examine a cool structure for our worship and prayer. Support the show

The Naked Truth About Real Estate Investing
From Techstars to Trust: Pascal Wagner's Proven LP Funnel That Converts

The Naked Truth About Real Estate Investing

Play Episode Listen Later Mar 28, 2025 42:07


What if you could turn cold LinkedIn leads into million-dollar LP investors on autopilot? Discover how Pascal Wagner, a former VC at Techstars who deployed $150M into 300+ startups, reveals how he transitioned from chasing unicorns to building a rock-solid, six-figure passive income stream through real estate and alternative investments. Tune in to discover the exact funnel Pascal uses to generate 10–20 accredited leads per week, why debt funds dominate his strategy, and how he engineered a scalable, trust-first approach that aligns perfectly with today's sophisticated investor mindset.5 Key Takeaways to learn from this episode:LPs Are Underserved: While everyone teaches you how to raise capital as a GP, few teach how to be a savvy, strategic LP—Pascal's mission is to change that.Debt Funds = Consistent Cash Flow: Pascal explains why debt investments offer lower risk, more predictability, and easier vetting than equity deals—especially for conservative investors nearing retirement.The Passive Investor Funnel: His funnel—LinkedIn content → Weekly Deal Email → Second Opinion Call → Cashflow Academy → Fund Investment—is a masterclass in nurturing high-intent leads with education and trust.Proof Over Promise: Pascal doesn't sell pipe dreams—he shows his own $100K+ passive income results and his mom's real portfolio to build instant credibility.LinkedIn Done Right: Learn how Pascal generates daily leads through emotionally resonant, value-packed content—with zero outbound messaging—while tracking every conversion like a true marketer.About Tim MaiTim Mai is a real estate investor, fund manager, mentor, and founder of HERO Mastermind for REI coaches.He has helped many real estate investors and coaches become millionaires. Tim continues to help busy professionals earn income and build wealth through passive investing.He is also a creative marketer and promoter with incredible knowledge and experience, which he freely shares. He has lifted himself from the aftermath of war, achieving technical expertise in computers, followed by investment success in real estate, management skills, and a lofty position among real estate educators and internet marketers.Tim is an industry leader who has acquired and exited well over $50 million worth of real estate and is currently an investor in over 2700 units of multifamily apartments.Connect with TimWebsite: Capital Raising PartyFacebook: Tim Mai | Capital Raising Nation Instagram: @timmaicomTwitter: @timmaiLinkedIn: Tim MaiYouTube: Tim Mai

Branding Momentum with Veronica Di Polo
Your Lead Funnel is Leaking (Here's How to Fix It)

Branding Momentum with Veronica Di Polo

Play Episode Listen Later Mar 27, 2025 9:30 Transcription Available


If you're getting leads—but those leads are disappearing before they become clients—your funnel is leaking. In this episode, we're fixing the 3 biggest leaks that stop potential clients from taking the next step. You'll walk away knowing: ✔️What a lead funnel actually is (no jargon) ✔️The 3 signs your funnel is leaking—and how to fix each one ✔️Why follow-up is where most service businesses lose leads (and how to make it easy with a simple DM workflow) Want the exact DM Workflow I use to follow up with leads inside Instagram? Grab my free DM Workflow Template here: https://veronicadipolo.mykajabi.com/dmworkflow And if you want my daily strategies, stories, and no-filter marketing advice, get inside V's Daily Emails right here: https://veronicadipolo.mykajabi.com/vdaily _______________________ *If this episode inspired you, take a screenshot of you listening and post it to your Instagram Stories. Tag us @veronicadipolo @brandingmomentum to spread the word, and don't forget to leave a review on Apple Podcast  ______________________ STAY CONNECTED & GET EXCLUSIVE CONTENT ✦ Sign Up for V's Daily Emails: Get exclusive insights every day! Message “DAILY” on IG @veronicadipolo or join here  ✦ Follow Us on Instagram + TikTok: Stay inspired with @brandingmomentum Instagram and @brandingmomentum tiktok. ✦ Visit Veronica Di Polo's Website: veronicadipolo.com to learn more about our services and ways to work together.

Develpreneur: Become a Better Developer and Entrepreneur
How to Succeed with Digital Marketing for Small Businesses

Develpreneur: Become a Better Developer and Entrepreneur

Play Episode Listen Later Mar 27, 2025 26:07


In this episode of the Building Better Developers podcast, hosts Rob Broadhead and Michael Meloche share actionable insights on digital marketing for small businesses. Part of their Building Better Businesses season, the episode explores how to create marketing that connects, converts, and scales — especially for developer-entrepreneurs building tech-forward brands. Why Digital Marketing for Small Businesses Starts with the Right Message Before diving into platforms or tactics, Rob emphasizes the importance of having a clear message. Digital marketing for small businesses doesn't work if you don't know what you're offering or who you're helping. What problem do you solve? Why should someone care? If your message isn't focused, your marketing won't be either. For small businesses, where every dollar and hour matters, getting this right is crucial. Evergreen Content in Digital Marketing for Small Businesses One of the biggest benefits of digital marketing is evergreen visibility. Whether someone finds your site at noon or midnight, your message is available. Rob explains how digital marketing for small businesses helps you be found at the moment people are looking for a solution. That might be your website, a blog post, a YouTube video, or even a well-placed social media post. The key is to be discoverable and helpful when your customer needs you — not just when you're actively selling. Building a Funnel for Digital Marketing Success The conversation turns to marketing funnels — a critical part of digital marketing for small businesses. Rob explains the importance of casting a wide net with broad messaging, then gradually qualifying and narrowing your audience. Whether you're addressing common issues like “technology sprawl” or inefficient workflows, the idea is to speak directly to the people most likely to benefit from your product or service. The goal isn't just traffic — it's connection. Real-World Engagement and A/B Testing in Small Business Marketing Michael shares hands-on tactics for small business owners trying to find their audience. Instead of guessing, go out and ask questions — online or offline. Use social platforms like TikTok, YouTube, and Instagram to run informal surveys or polls. He also emphasizes A/B testing, one of the most powerful tools in digital marketing for small businesses. Try different versions of your messaging, headlines, or page layouts and let the data show what resonates best with your audience. Keep Your Digital Marketing Strategy Simple and Targeted Both Rob and Michael caution against doing too much at once. It's tempting to try every tool and platform, but that often leads to burnout and confusion. Instead, pick one or two marketing channels — like LinkedIn or Facebook — and get comfortable there before expanding. For small businesses, focused digital marketing efforts tend to be far more effective than spreading yourself too thin. Your Challenge: Start or Improve Your Digital Marketing Today Rob closes the episode with a challenge: create just one piece of marketing content this week. It could be a flyer, a one-page website, or a single social media post that clearly explains who you are, what you offer, and who you help. Digital marketing for small businesses doesn't have to be overwhelming. Start with one step, test it, learn, and grow. Final Thoughts on Digital Marketing for Small Businesses This episode is packed with real-world advice for small business owners, developers, and entrepreneurs. Whether you're refining your messaging, building a funnel, or launching your first campaign, the insights shared here can help you market smarter — not just louder. Looking for more tips on digital marketing for small businesses? Visit develpreneur.com or reach out to the team at info@developer.com to share your progress or ask questions. Additional Resources Creating your Marketing Site Online Communities and Marketing Amazon Pinpoint Targeted Marketing Made Easy Memorable Marketing – Find Ways To Stick In Your Customer's Mind Building Better Businesses – With Bonus Content

B2B Digital Marketer
Data-Driven Copy That Converts: How to Unlock Middle-of-Funnel Growth

B2B Digital Marketer

Play Episode Listen Later Mar 27, 2025 43:54


Is your B2B marketing stuck in the mud? Are you drowning in data but still failing to convert leads? In this episode, Jim Rembach and Naomi Soman reveal the secrets to unlocking explosive middle-of-funnel growth with data-driven copywriting. We delve into the psychology behind buyer behavior, uncovering the hidden desires that drive purchasing decisions – even in the most complex B2B sales cycles. Learn how to craft copy that resonates with every level of an organization, from middle managers obsessed with control to C-suite executives craving achievement. Discover the shockingly simple tweaks that boosted conversion rates by 50%... and the one common mistake that's sabotaging your ABM campaigns. But here's the cliffhanger: we reveal a six-figure email campaign that targeted a single, seemingly insignificant desire… and the results were mind-blowing. Tune in to uncover the missing piece of your B2B marketing puzzle and finally see the conversions you've been dreaming of.

The Art of Online Business
The Power of YouTube Traffic: Step-by-Step Funnel Breakdown with Gillian Perkins

The Art of Online Business

Play Episode Listen Later Mar 26, 2025 36:43 Transcription Available


Gillian Perkins, a YouTuber with over 700,000 subscribers, is back to share how she turns YouTube traffic into sales.  ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Gillian explains how YouTube's algorithm helps warm up leads better than most platforms. She walks us through her sales funnel—from the first YouTube video to email sequences and sales. She also talks about how she balances content creation with family life and uses her platform to teach others how to build profitable online businesses. If you want to learn how to turn YouTube views into real sales, this is a must-listen!‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Watch the previous episode on YouTube, "5 Kids, 6 Figures: Gillian Perkins' Path to a Profitable Membership Business Fueled by YouTube"‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel‍‍ ‍‍ ‍‍Gillian's Links:Visit Gillian's websiteListen to her 10-episode podcast, "The 100k Method" Subscribe to her YouTube channel and Apple Podcasts

Digital Marketing Made Simple with Jennie Lyon
#227 - How to Fix the Funnel Links Costing You Customers

Digital Marketing Made Simple with Jennie Lyon

Play Episode Listen Later Mar 25, 2025 14:48


Your funnel is up and running, but something's off—leads are dropping off, and sales aren't converting. The culprit? Broken, slow, or confusing funnel links that are silently driving customers away!

The Art of Online Business
Ads to your SLO Funnel Losing Money? Try this!

The Art of Online Business

Play Episode Listen Later Mar 21, 2025 9:37 Transcription Available


If you're spending money on ads for your low-ticket offer but still losing money, I've got some tips for you. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍I've run almost four million dollars in Facebook and Instagram ads, and I've learned a few tricks to turn things around. I'll show you how to fix your pricing, why your conversion rates might be tricking you, and how the right upsells can boost your profits. I'll also share how I tweaked my own order bumps and upsells to make more money. Plus, I'll talk about an easy way to make extra cash from your email list! These are simple changes you can start using today to get better results from your SLO funnel.Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

The Naked Scientists Podcast
Stranded astronauts return, and the whale pee funnel

The Naked Scientists Podcast

Play Episode Listen Later Mar 21, 2025 33:07


In this edition of The Naked Scientists: Stranded Nasa astronauts Butch Wilmore and Suni Williams come down to Earth with a splash and some awesome drone footage; also, Cambridge scientists are mapping where to find the world's rarest minerals; and the massively under-appreciated role that whales play transporting nutrients thousands of miles...using their urine. Like this podcast? Please help us by supporting the Naked Scientists

Basketball Coach Unplugged ( A Basketball Coaching Podcast)
Ep 2257 Funnel Down Defense Masterclass

Basketball Coach Unplugged ( A Basketball Coaching Podcast)

Play Episode Listen Later Mar 19, 2025 64:09


Funnel Down Defense https://coachcollins.podia.com/funnel-down-defense Main Topic: The Funnel Down Defense: The episode focuses on the Funnel Down Defense, a strategic defensive system designed to limit opponents' offensive capabilities by confining their movements to specific areas of the court. Steve explains the fundamental concepts, benefits, and implementation techniques of this defense, providing coaches with practical insights to improve their teams' defensive performance. Overview of the Funnel Down Defense: Concept: The Funnel Down Defense aims to keep the ball on the sides of the court, referred to as the "gutters," and prevent teams from reversing the ball. This strategy disrupts offensive flow and limits scoring opportunities. Volleyball Court Analogy: Steve uses the dimensions of a volleyball court to illustrate the concept. A basketball court is 50 feet wide, while a volleyball court is roughly 30 feet wide, leaving 10 feet on either side as the gutters. The goal is to keep the ball in these gutter areas and away from the middle. Key Components: Pinning: Pinning involves keeping the ball on the side of the court, outside the volleyball lines. This limits the opponent's ability to execute their offense effectively. Funneling: Funneling directs the ball handler towards the short corner or specific areas where the defense can trap or apply pressure. The aim is to force mid-range shots or difficult attempts behind the backboard. Trapping: Trapping occurs in designated areas, such as the short corner, to create turnovers and disrupt the opponent's rhythm. The defense seeks to funnel the ball into these traps to capitalize on defensive opportunities. Benefits of the Funnel Down Defense: Disruption: By confining the ball to the gutters and preventing ball reversals, the Funnel Down Defense disrupts the opponent's offensive strategies and reduces their scoring options. Turnover Generation: The system is designed to create turnovers through strategic traps and pressure in confined areas of the court. Adaptability: The defense can be adjusted based on the opponent's strengths, such as tweaking the approach when facing right-handed players or specific offensive threats. Implementation Techniques: Terminology: Steve introduces specific terms used in the Funnel Down Defense, such as "pin," "funnel," and "trap," which are essential for understanding and executing the system. Practice Drills: Coaches are encouraged to incorporate drills that emphasize these defensive concepts, teaching players to consistently apply pressure and force the ball into desired areas. Realistic Adjustments: While the goal is to keep the ball on the left side, Steve acknowledges that opponents will occasionally succeed in moving the ball to the right. The defense adjusts accordingly, applying the same principles to maintain control. Advanced Strategies: Continuous Improvement: Steve plans to delve deeper into the Funnel Down Defense over the next few months, sharing coaching calls and detailed strategies to help coaches refine their implementation of the system. Community Engagement: Listeners are invited to engage with Steve through email (steve@teachhoops.com) for further questions and personalized advice on implementing the Funnel Down Defense. Conclusion: The episode concludes with a recap of the Funnel Down Defense's core principles and its effectiveness in disrupting opponents' offenses. Steve emphasizes the importance of strategic pinning, funneling, and trapping to create a robust defensive system. He encourages coaches to explore additional resources on TeachHoops.com for continuous development and invites them to stay tuned for more in-depth discussions on this defensive strategy. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Basketball Coach Unplugged ( A Basketball Coaching Podcast)
Ep 2256 Funnel Down Defense ( Basics)

Basketball Coach Unplugged ( A Basketball Coaching Podcast)

Play Episode Listen Later Mar 18, 2025 9:14


Funnel Down Defense https://coachcollins.podia.com/funnel-down-defense Main Topic: The Funnel Down Defense: The episode focuses on the Funnel Down Defense, a strategic defensive system designed to limit opponents' offensive capabilities by confining their movements to specific areas of the court. Steve explains the fundamental concepts, benefits, and implementation techniques of this defense, providing coaches with practical insights to improve their teams' defensive performance. Overview of the Funnel Down Defense: Concept: The Funnel Down Defense aims to keep the ball on the sides of the court, referred to as the "gutters," and prevent teams from reversing the ball. This strategy disrupts offensive flow and limits scoring opportunities. Volleyball Court Analogy: Steve uses the dimensions of a volleyball court to illustrate the concept. A basketball court is 50 feet wide, while a volleyball court is roughly 30 feet wide, leaving 10 feet on either side as the gutters. The goal is to keep the ball in these gutter areas and away from the middle. Key Components: Pinning: Pinning involves keeping the ball on the side of the court, outside the volleyball lines. This limits the opponent's ability to execute their offense effectively. Funneling: Funneling directs the ball handler towards the short corner or specific areas where the defense can trap or apply pressure. The aim is to force mid-range shots or difficult attempts behind the backboard. Trapping: Trapping occurs in designated areas, such as the short corner, to create turnovers and disrupt the opponent's rhythm. The defense seeks to funnel the ball into these traps to capitalize on defensive opportunities. Benefits of the Funnel Down Defense: Disruption: By confining the ball to the gutters and preventing ball reversals, the Funnel Down Defense disrupts the opponent's offensive strategies and reduces their scoring options. Turnover Generation: The system is designed to create turnovers through strategic traps and pressure in confined areas of the court. Adaptability: The defense can be adjusted based on the opponent's strengths, such as tweaking the approach when facing right-handed players or specific offensive threats. Implementation Techniques: Terminology: Steve introduces specific terms used in the Funnel Down Defense, such as "pin," "funnel," and "trap," which are essential for understanding and executing the system. Practice Drills: Coaches are encouraged to incorporate drills that emphasize these defensive concepts, teaching players to consistently apply pressure and force the ball into desired areas. Realistic Adjustments: While the goal is to keep the ball on the left side, Steve acknowledges that opponents will occasionally succeed in moving the ball to the right. The defense adjusts accordingly, applying the same principles to maintain control. Advanced Strategies: Continuous Improvement: Steve plans to delve deeper into the Funnel Down Defense over the next few months, sharing coaching calls and detailed strategies to help coaches refine their implementation of the system. Community Engagement: Listeners are invited to engage with Steve through email (steve@teachhoops.com) for further questions and personalized advice on implementing the Funnel Down Defense. Conclusion: The episode concludes with a recap of the Funnel Down Defense's core principles and its effectiveness in disrupting opponents' offenses. Steve emphasizes the importance of strategic pinning, funneling, and trapping to create a robust defensive system. He encourages coaches to explore additional resources on TeachHoops.com for continuous development and invites them to stay tuned for more in-depth discussions on this defensive strategy. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Art of Online Business
How a Copywriter Turns $200 Into $350 Daily With a Facebook Ads Funnel featuring Elise Hodge

The Art of Online Business

Play Episode Listen Later Mar 17, 2025 33:49 Transcription Available


Elise Hodge is a copywriter and funnel strategist who knows how to turn a $200 daily ad spend into $350 using Facebook Ads. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Elise shares the exact steps she takes to make low-ticket offers profitable and how she sets up funnels that actually work. She also talks about how she changed the way she runs her business to have more time with her family. Elise breaks down her ad strategies, so you can see what makes them successful. If you want to get better results from your ads and funnels, you'll learn a lot from this episode!‍‍ ‍‍ ‍‍Watch the next episode on YouTube, "Want high converting emails? Do this first! Featuring Copywriter Elise Hodge" (releases March 19th) ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelElise's Links:Connect with Elise on InstagramGet her Welcome Email Template here!Get her Funnel Roadmap here!