Podcasts about Funnel

Wenn du wochenlang an deinem Freebie sitzt, machst du was falsch.  Ich zeige dir, welche Lead-Magnet-Formate schnell erstellt sind, damit dein Funnel endlich steht. In dieser Folge erfährst du, welche Formate für schnelle Lead-Magneten taugen welches Format ich nicht als Freebie rausgeben würde welcher Fehler deine Anmeldequote killt   Live-Training: Wie du deinen Lead-Funnel aufbaust, der deine Email-Liste füllt und die Ads-Kosten wieder einspielt > gratis anmelden   100 Lead-Magnet Ideen > Google Tabelle (gratis)  

Funnel week is coming! Representative MEGAN JONES gives an update on what to expect from the Iowa House and Senator AMY SINCLAIR lays out what's happening in the Iowa Senate.

In this episode of the Coaches Compass, Mike goes into detail about some of the potential downfalls of scaling your coaching business and why revenue screenshots can be very misleading. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Profiles are visual gatekeepers; a small, intentional set of photos can attract the right people and reduce wasted messages while protecting privacy. This episode teaches the Photo Funnel (Role, Rhythm, Realness, Reach) and includes two fully worked examples—each with an image description, an exact caption, and alt‑text—to model real choices. A 30–45s listener micro‑story shows how one tiny change shifted match quality, adding emotional resonance. The episode also runs a tight privacy checklist (no home interiors, avoid geotags, skip exact routines), a one‑sentence legal/safety note about doxxing/stalking, and quick swaps for neurodivergent and accessibility needs. Listeners are directed to a downloadable one‑page Photo Funnel checklist and three alt‑text templates in the episode notes. Practical, inclusive (relationship styles, mobility differences, cultural variance) and action‑oriented, this episode leaves listeners with one rehearsal prompt and a clear subscribe CTA in Sarah's warm voice.Become a supporter of this podcast: https://www.spreaker.com/podcast/lets-talk-sex-and-dating--5052038/support.

Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's darum, welche Zonen in den Läden besonders wertvoll sind, wie Kundinnen und Kunden sich durch den Laden bewegen und warum die Platzierung im Regal über Sichtbarkeit entscheidet. Außerdem schauen wir uns an, wie Marken über Zonen, Regalhöhen und Blockbildung gesteuert werden. Und es geht darum, warum Atmosphäre wie Licht, Musik und Gerüche beeinflusst, wie Marken wahrgenommen werden.____________________________________________Marketing-News der Woche:⁠2026 als Super-Sportjahr für MarkenDieses Jahr gibts viel Aufmerksamkeit rund um Wintersport, Handball und Fußball. Heißt also rechtzeitig planen, Creatives modular bauen und immer wieder Reichweite messen statt nur Kontaktpreis optimieren. Amazon Ads bringt „Creative Agent“ nach DeutschlandAmazon führt den Creative Agent in Deutschland ein und senkt damit die Hürde für Werbemittelproduktion. Spannend für E-Commerce und digitale Werbung, weil Geschwindigkeit (mehr Varianten, schneller testen) hier direkt zum Performance-Hebel wird.KI-Sichtbarkeit statt nur SEO: Analyse von 70.000 LLM-AntwortenEine Auswertung zeigt, wie stark sich die Suche Richtung KI-Antworten verschiebt und warum klassische SEO allein nicht mehr reicht. Inhalte müssen also immer stärker so gebaut sein, dass sie als Quelle in KI-Systemen „mitgenommen“ werden. TV-Kampagne bringt Direkt-Traffic zurück und entlastet Google-AbhängigkeitTrivago erreicht den Turnaround und führt das unter anderem auf die (ungeliebte) TV-Werbung zurück, statt über teure Umwege via Google zu gehen. Reichweite plus Wiedererkennung kann Performance-Kosten im Funnel also scheinbar immer noch senken.____________________________________________Vernetz dich gerne auf LinkedIn: ⁠https://www.linkedin.com/in/luisbinder/⁠ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [⁠⁠⁠https://bit.ly/2WN7tH5⁠⁠⁠]

Enterprise buyers research software through AI 13 times more than traditional search. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior insights from 100 million annual software purchasers and has identified critical optimization gaps in AI-driven discovery. The discussion covers markdown key takeaway optimization for AI crawling inclusion, pricing page transparency strategies that reduce model confusion, and expected value frameworks for balancing negotiation leverage against AI comprehension requirements.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send a textIn this episode of the Digital and Dirt podcast, Ian sits down with Brittany Sadlouskos, Chief Operating Officer at DAA Media + Marketing, to discuss how honesty, partnership, and cultural relevance fuel long-term agency and brand success.Podcast Breakdown00:00 – 06:06 From Kitchen Dreams to the Agency World06:07 – 11:48 Growing Up With DAA11:49 – 17:58 Trust Is the Strategy17:59 – 24:04 Adapting Without Losing Yourself24:05 – 35:49 Scaling the Agency–Client Relationship35:50 – 49:00 QSRs, Culture, and Experiential Impact49:01 – 56:51 OOH, the Funnel, and Women Leading Forward

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d130226&quelle=ytSchau dir die 3 Geheimnisse an, die zu 100.000€ UmsatzMonaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d130226&quelle=yt Viele glauben, dass man mit 15€-Minikursen keineernsthaften Umsätze machen kann.Die Wahrheit: Digitale Produkte verkaufen scheitert nicht an Low-Ticket – sondern an fehlender Strategie.In diesem Video zeige ich dir, wie du digitale Produkteverkaufen kannst, auch wenn dein Kurs nur 15€ kostet – und wie genau diese Strategie siebenstellige Umsätze ermöglicht. 

Konzernen sagt man oft nach, dass sie bürokratisch, kompliziert und behäbig sind. Keine gute Voraussetzung für schnelles, datengetriebenes Marketing … könnte man jedenfalls meinen. Aber das ist ein Irrtum und bei weitem nicht immer der Fall! In dieser Folge spreche ich mit Marco Jenzer, Team Lead Digital Marketing bei Würth Schweiz. Würth ist ein internationales Handelsunternehmen mit nationalen Landesgesellschaften und verkauft Schrauben (und alles andere, was Handwerksbetriebe so brauchen). Marco bringt daher eine super spannende Perspektive mit! Denn das Konzernumfeld ist in vielerlei Hinsicht komplex: viele Teams, Infrastrukturen und Best Practices. In dieser Episode geht es also darum, wie Marketing-Teams es schaffen, Komplexität zu reduzieren und auf Basis ihrer Daten wirklich handlungsfähig zu werden - ohne Over-Engineering, ohne riesige Dashboards und super komplizierte Excel-Modelle. Wir sprechen über: - warum ein pragmatisches 80/20-Vorgehen oft der bessere Weg ist - wie sich die Konzernstruktur auf die Arbeit mit Daten auswirkt - wie Würth es schafft, Best Practices über Ländergesellschaften hinweg zu entwickeln - wie Marketing-Teams herausfinden, wo sie starten sollen - wie „Funnel Thinking“ und das “Pirate Framework” dabei helfen können Am Ende geht es darum, Komplexität zu strukturieren und herunterzubrechen - bis die Quintessenz übrig bleibt und wir wissen, was zu tun ist. Timestamps: (00:00) Einführung und Vorstellung von Marco Jenzer (01:57) Erkenntnisse aus der Arbeit mit Daten (05:56) Die Bedeutung von Daten im Marketing (09:58) Strategien zur Datenanalyse und KPI-Definition (13:51) Interdisziplinäre Zusammenarbeit und Datenverständnis (17:57) Best Practices und Lessons Learned (21:54) Zukünftige Herausforderungen und Entwicklungen (25:57) Empfehlungen für andere Teams Hier findest du Marco Jenzer auf Linkedin: [https://www.linkedin.com/in/marcojenzer/](https://www.linkedin.com/in/marcojenzer/) Connecte dich mit mir auf LinkedIn: [https://www.linkedin.com/in/mlmatysik/](https://www.linkedin.com/in/mlmatysik/) Unsere Website findest du hier: [https://analyticsfreaks.com/](https://analyticsfreaks.com/) Ich freu mich immer über Anmerkungen, Fragen oder einfach deine Gedanken zum Podcast! :) Schreib mir gern eine Mail an marialena.matysik@analyticsfreaks.com oder auf Linkedin [https://www.linkedin.com/in/mlmatysik/](https://www.linkedin.com/in/mlmatysik/)

What if your next income stream is hiding in plain sight—inside what you've already lived, learned, and survived? On Healthy Mind, Healthy Life, host Yusuf sits down with Bart Merrell to unpack “monetizing mindset”—turning everyday skills and life experiences into practical financial stability. This episode is for anyone feeling stuck, overwhelmed, or unsure they're “qualified” to earn from what they know, and wants a clearer, calmer relationship with money. About the Guest: Bart Merrell is an international entrepreneur, author, and creator of Monetize Your Mindset. He shares how pivoting after a derailed FBI path led him into global ventures—and how he later built income by helping others through challenges he personally faced. Key Takeaways: Use 3 lists: what you like, need, and are already doing—then ask, “How could I monetize this?” Start with “low-hanging fruit”: skills and experiences you're closest to (and often overlook). Momentum beats fear: take one small step, then let success compound. Funnel ideas by speed-to-income and enjoyment—then choose what's worth the trade-off. You don't need to be famous—someone “one level behind” can benefit from your knowledge. How to Connect With the Guest: Facebook Free 1K Blind Spot Assessment: http://youridealsidehustle.com/   Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty, storyteller, survivor, and wellness advocate. With over 6000+ episodes and 200K+ global listeners, we unite voices, break stigma, and build a world where every story matters.

An interesting thing happened with last night's PSYCHOBILLY FAMILY POWER HOUR. I noticed that my first few tracks all featured women vocalists and I decided to run with that and make it the show. Among those in the mix are The Creepshow, HorrorPops, Imelda Mae, Devil Doll, Cavegirl & the Neadergals, The Hillbilly Moo Explosion, Wanda Jackson, Zombina & the Skeletones, Rocket to Memphis, The Young Werewolves, Bonsai Kitten, Mad Marge & the Stonecutters, Back Alley Barbers, Carolina & Her Rhythm Rockets, The Surfragettes, and Janis Martin. Some of them purr and some of them belt—it's by turns bluesy, swampy, swinging, and psycho. Enjoy! If you like what you hear, I invite you to join the PFPH family at http://www.facebook.com/groups/psychobillyfamilypowerhour and to follow me on your preferred streaming platform. Reposts are particularly appreciated! Promo materials may be directed to darknationradio@gmail.com. DJ CYPHER'S PSYCHOBILLY FAMILY POWER HOUR Broadcast #62 (10 December 2026) The Creepshow, “Sticks & Stones” HorrorPops, “Walk Like a Zombie” Imelda Mae, “It's Your Voodoo Working” Back Alley Barbers, “Among the Crowd” Carolina & Her Rhythm Rockets, “Back Home” Rocket to Memphis, “Voodoo Twist” The Hillbilly Moon Explosion, “Buy, Beg or Steal” 38Coffin, “Road Queen” Wanda Jackson, “Shakin' All Over” The Wolfgangs, “Funnel of Love” The Young Werewolves, “Generation Breakdown” Cavegirl & the Neandergals, “Barbaric Baby” Karling & the Kadavers, “Ruby” Screamin' Meemies, “Something is Wrong” Vatti & the Hellcats, “Boogie en el Cementario” Devil Doll, “Queen of the Road” Mad Marge & the Stonecutters, “Dial Z for Zombie” Emi Pop, “Te Busqué” The Surfrajettes, “El Condor Pasa” Kim Lenz, “Bury Me Deep” Zombina & the Skeletones, “Zombie Hop” As Diabatz, “Full-Tilt Boogie” The Living Deads, “No More Sparkle in Her Eyes” Ro & the Skullboys, “Psychobilly in Love” Connie Darko, “Jinete Sin Cabeza” Bonsai Kitten, “Loaded Gun” Ninja Dolls, “Love You to Death” The Hatchet Wounds, “Don't Slow Down” Janis Martin, “Wild One (Real Wild Child)” DJ cypher's Psychobilly Family Power Hour: 2nd and 4th Tuesday at 9 PM Eastern US Time on sorradio.org Promos and inquiries to darknationradio@gmail.com Playbacks http://www.mixcloud.com/cypheractive Downloadable http://www.hearthis.at/cypheractive Social Media: http://www.facebook.com/groups/psychobillyfamilypowerhour

Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we're getting very specific.  ‍‍Get the 48-Hour Ad Fix Audit  ‍‍ ‍‍We break down his $27 Five-Day Piano Challenge, the order bump that's quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales circus. Jacques also shares what finally worked after years of ads falling flat and how he's testing and scaling this funnel with confidence.‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

In this episode of the Coaches Compass, Mike shares what most coaches are getting wrong with their messaging and how to fix it. After hosting an entire workshop on messaging, it became very clear why so many coaches are missing the mark and struggling to attract high quality leads. Once this messaging shift happens, you'll notice a huge difference in your lead quality. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

In this episode, Vanessa Anderson digs into the biggest leasing challenges PMs are facing right now: flat rents, longer days on market, and growing regulatory pressure around fee disclosures. Vanessa shares how ShowMojo & Tenant Turner are helping PMs stay compliant, fight listing fraud, and optimize conversions, even in a soft market.(00:00:00) Intro (00:01:28) Vanessa's early career and real estate background (00:04:16) Transition to institutional ownership and tech (00:11:36) Recent developments and innovations (00:14:23) Sponsor - ShowMojo (00:15:44) Differentiating rental prices via fees (00:17:14) Addressing fraud and security in property management (00:22:54) Leveraging AI and future roadmap (00:30:59) Lead sources and leasing widgets (00:31:28) Sneak peek: latest leasing report (00:32:30) Challenges in the leasing market (00:33:56) Using data to communicate with owners (00:37:08) Regional market insights (00:39:07) Sponsor - ShowMojo & TenantTurner (00:40:40) Future leasing trends (00:53:35) Metrics for property managers (00:56:27) Importance of clear policies (01:01:03) Conclusion and contact information We also get into how AI is (and isn't) being used in leasing workflows, the surprising market insights from their latest leasing report, and why a clear pet policy might save you 2–3 days on market. If you're thinking about your tech stack, lead sources, or how to justify pricing with owners, be sure to catch this one.Learn more & connect with me here:⁠Crane⁠, the private community for property management business owners.⁠My Free PM Newsletter⁠⁠RL Property Management⁠Learn more and connect with Vanessa here: Vanessa on LinkedIn - https://www.linkedin.com/in/vanessaanderson/Tenant Turner - https://tenantturner.com/ShowMojo - https://hello.showmojo.com/Programming note: This episode contains sponsored content.

You've got a lead magnet that people are downloading, but then...crickets? Let's fix that!In this Email Empire episode Allison Hardy breaks down the real MVP of your email funnel: the nurture sequence. It's not about fluff or filler, it's about helping your email subscriber see their problem differently so they're primed to buy before you ever pitch.If you've ever felt like your email funnel isn't selling the way it should, this episode is your behind-the-scenes look at what's missing, and how to fix it.TAKEAWAYS:A nurture sequence isn't just a warm welcome, it's a strategic series of emails designed to shift your lead's mindset and get them ready to buy.Unlike a welcome sequence, your nurture sequence focuses on your subscriber's pain points, assumptions, and logical next steps, not on you.The goal isn't to sell immediately, but to reveal new layers of their problem so your offer becomes the clear solution.Allison shares two concrete examples (including her own $80K email template funnel) to show how well-crafted nurture sequences do the heavy lifting before the pitch even hits.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Snag 1 of only 12 VIP Weeks available in 2026. If your nurture sequence feels unclear, or you're not sure what to say, what comes next, or how your emails are supposed to work together, this is exactly what we solve during a VIP Week. Click here to learn more.Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

This is me officially saying goodbye to my fancy freakin' funnel.Not because funnels don't work, but because this one never really fit.In this episode, I share how I actually built a six-figure, in-person doula business long before launches, ads, or automation, and why letting go of systems that looked good on paper but felt heavy in my body changed everything.If your business feels harder than it should…If you're doing everything “right” but still feel disconnected…This is an alignment and self-trust conversation you'll want to hear.Because sometimes scaling isn't about building something bigger.It's about building something that actually holds you.If you're ready to move away from complicated funnels and constant content creation, and get back to real conversations with real families, book a CLARITY call today!Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

Most brands in China show weakness in the mid-funnel, resulting in decreased brand differentiation. WARC's Jenny Chan explores practical guides for brands to win efficiently in this stage with WPP China's Dennis Potgraven and Lauren Cadman.

If you sell a coaching program priced between $2,000 and $8,000, you've probably followed the usual advice: host a webinar, book strategy calls, and nurture leads over weeks of emails or DMs. It's time-intensive, often unpredictable, and easy to burn out.Now imagine skipping all of that, no live events, no calls, no outreach, and still converting total strangers into high-ticket buyers.That's what the Reward Funnel is built for. It turns cold traffic into high-ticket buyers through a self-paced journey, no calls, no DMs, no pressure. If you want a simpler way to sell, this could be it.Keep reading to see how it works and how to start using it in your own business.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

In this episode of the Coaches Compass, Mike goes into detail about why so many coaches are crushing with monthly workshops right now. No surprise, it starts with dialed in messaging. This episode will explain how to generate new clients each month with a simple process. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Most orthodontists think their biggest money leaks are in fees or overhead. But what if the real problem is sitting right at the top of your funnel—unchecked and unoptimized?In this episode, I walk you through how to dissect your practice's entire patient funnel heading into 2026. From lead generation to consult conversion to case acceptance, this is your chance to clean house, plug profit holes, and make this your most financially rewarding year yet. Whether you're a seasoned pro or just starting out, I break down the three types of orthodontists and where each gets stuck. My hope? That you're the kind who actually takes action.You'll also get clarity on the three ways to increase profits, why "scaling" and "growing" are not the same thing, and how to finally leverage your fixed costs—like rent and team size—into higher margins without burning out. This is the practical, brass-tacks business strategy no one taught you in residency—but it's exactly what will make the difference in your next 12 months.Quotes"You will never regret the days you took off.” — Dr. Glenn Krieger“You'll walk away with a 90-day plan, personalized by AI, based on everything you discussed—so you're not just inspired... you're activated.” — Dr. Glenn KriegerKey TakeawaysIntro & Funnel Framing (00:00)The 3 Ways to Make More Money (00:39)Why Scale over Growth (02:30)Your Overhead Isn't the Problem—Your Volume Might Be (03:40)Challenge for 2026 (04:30)Additional ResourcesWant help reviewing your funnel or figuring out where the money's leaking? I've coached hundreds of orthodontists through this exact process. DM me or reach out—I'd love to support you as you make 2026 your strongest year yet.And if you enjoy the podcast, take a moment to share it with a colleague. Let's raise the bar across the entire profession.

You've nailed product-market fit, so why isn't anyone buying? In this episode of Pipe Dream, host Jason Bradwell sits down with messaging strategist Diane Wiredu to unpack why message-market fit matters just as much as your product, and how many B2B companies accidentally sabotage themselves by simplifying their messaging into vague, meaningless fluff. They start by defining message-market fit: when your messaging resonates with what buyers care about not just what you think sounds clever. Diane argues that SaaS teams often obsess over product-market fit while ignoring messaging, so even great products can fall flat. Signs you've found include shorter sales cycles, better-fit engagement, attracting the right prospects, and crucially, repelling the wrong ones (because not everyone should be your customer). A major theme is the clarity vs. simplicity trap. Diane says “simplify your messaging” advice is often misapplied: in the rush to be punchy, companies strip out meaning and end up with websites full of phrases like “reimagined” or “easy to use” that say nothing. Clarity isn't about being short, it's about being meaningful, valuable, and relevant. Sometimes that takes full sentences and detail, especially when selling to technical buyers like engineers who don't need to be talked down to. Jason then asks how service businesses differentiate in crowded, “commodity” categories like agencies, consultancies, and law firms. Diane introduces her differentiation stacking framework: instead of chasing one radical USP, stack multiple real differentiators your approach or methodology, delivery model (sprints vs. retainers), expertise and credentials, and your process. It's marginal gains thinking: being slightly better across several areas adds up to something genuinely distinctive. She references her ROAR framework as an example of how a clear method can anchor positioning. They also dig into internal alignment, which Diane calls the biggest KPI for messaging work. She insists CEOs should be involved because without leadership buy-in, the work won't stick. Messaging isn't just marketing, it's strategy. Align the CEO, head of sales, and head of revenue first, then roll it out top-down. Otherwise you'll build “great messaging” that never gets used. On AI, Diane's stance is grounded: it should execute and optimize, not replace strategic thinking. She uses it for extraction, synthesis, and stress-testing ideas, but warns that outsourcing strategy to AI leads to commodity messaging. Do the thinking yourself, then use AI to improve output. If your B2B company has a strong product but messaging that sounds like everyone else's, or you can't align internal stakeholders, this episode offers practical frameworks to stand out and convert. 00:00 - Introduction: From concept to commercial results 01:30 - Why B2B Better is a podcast marketing agency 03:00 - Phase 1: Strategy development and the show blueprint 06:00 - Phase 2: Funnel mapping and the distribution grid 09:00 - Phase 3: Pre-production essentials 11:00 - Phase 4: Creative treatments—producing vs production 14:00 - Phase 5: Integrated campaigns and smart distribution 17:00 - Phase 6: Reporting and optimization 20:00 - How to get started with B2B Better Connect with Jason Bradwell on LinkedIn Connect with Diane Wiredu on LinkedIn Learn more about SaaStock Visit Diane's website at Lion Words Use Claude and ChatGPT for you messaging work Explore B2B Better website and the Pipe Dream podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signupDaniel Sendecki, VP of Brand + Performance at Pilothouse, joins us to explain why the old model of “persuasive creative” is dead—and what's replacing it. In a post-Andromeda Meta world, the brands winning on paid social aren't out-designing or out-targeting anyone. They're out-resolving.Role-Based Hook:For DTC teams building creative that compounds—across Meta, search, and the full funnel.Inside the episode:Why creative isn't about persuasion anymore—it's about resolutionHow Pilothouse mines Google queries to map real customer frictionWhat Meta's Andromeda update means for targeting and creative structureWhy intent clusters matter more than personasHow to build a living creative library that scalesWho this is for:DTC founders, brand leads, creative strategists, and media buyers navigating post-iOS MetaWhat to steal:Group customer questions into “psychological intent clusters”Use creative to answer, not pitchBuild ad libraries like a searchable index of problems solvedTimestamps:00:00 Creative is shifting from persuasion to resolution02:05 Why interest-based targeting no longer works04:55 Creative as answers to customer questions07:05 Meta evolving into an intent-driven platform09:15 Psychological intent clusters explained12:10 Why idea variation matters more than asset tweaks14:10 Funnel congruency in the Andromeda era17:05 Creative as an operating system, not an output19:40 Brand storytelling inside modern performance systems21:10 Recognition hooks vs interruptive hooks24:10 Blending brand and performance through intent26:15 Avoiding AI-sounding creative outputsHashtags:#DTCMarketing #CreativeStrategy #MetaAds #PerformanceCreative #BrandStrategy #MarketingPodcast #PaidSocial #CreativeTesting #Andromeda #IntentMarketing #DigitalAdvertising #EcommerceMarketing #Pilothouse Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF581Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Top 10 Mental Skills Every Athlete Needs to Master Grab the list here: https://t.co/yoaXVzPw9H-This Episode is Brought to you by:Champions Adjust Use code CAPod10 for 10% OFF

Accor becomes one of the first major hotel groups to show up inside ChatGPT, signaling how early-stage travel discovery is shifting into AI conversations. Meta outlines a future where inspiration, shopping, and customer service collapse into a single scroll — with big implications for travel brands. And Southwest leans fully into assigned seating, bag fees, and OTA partnerships as it prioritizes profitability over differentiation. On today's Skift Daily Briefing, Sarah Dandashy breaks down what these moves reveal about where travel distribution, marketing, and airline economics are headed next. This episode is presented by ⁠⁠⁠Lodgify!⁠⁠⁠ Articles Referenced:⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Accor Launches App in ChatGPT to Compete for Early Bookings Smart Glasses to AI Agents: 4 Shifts for Travel From Meta's Earnings Southwest Expects Boost From Bag Fees, Assigned Seating Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ WhatsApp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://facebook.com/skiftnews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/skiftnews/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@skiftnews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bluesky: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bsky.app/profile/skiftnews.bsky.social⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/skift⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@SkiftNews⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and never miss an update from the travel industry.

This has gotten some traction and deserves a look. Context is required. The Middle East Forum wrote an investigative article claiming that the church was one of the major US donors to charities associated with Hamas and The Muslim Brotherhood. There are certainly some red flags, but we need to understand how the Middle East works. And this is not the first time these allegations have been made. Website: cwicmedia.com

Trying to grow your business without burning out? In this episode, I'm sharing the exact funnel I'm testing in real time — daily reels, one high-intent story, and a $5 Instagram ad that actually grows your audience (without buying followers). It's scrappy, doable, and built for the one-woman show. If you're stuck on what to post or how to sell without spiraling, this one's for you. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here SEARCH BAR CONFESSIONS: Starts at 13:39 BUSINESS NUGGET: Starts at 16:12 RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot EPISODES YOU MIGHT ALSO ENJOY... EPISODE 554 – WHAT MOST FUNNELS MISS (AND WHY IT'S COSTING YOU MONEY) EPISODE 545 – 3 STEPS TO MOVE YOUR OFFER FORWARD EPISODE 505 – LET ME SAY THIS ONCE…LET THEM…& MORE EPISODE 445 – MUST HAVE HIGH INCOME SKILLS EPISODE 405 – HOW TO STAND OUT FROM THE CROWD EPISODE 355 – WHAT THEY DON'T TELL YOU EPISODE 305 – YOU ARE CUT OUT FOR THIS EPISODE 255 – THE IMPORTANCE OF MENTAL HEALTH EPISODE 205 – THIS IS YOUR SIGN EPISODE 155 – LATEST PINTEREST UPDATES FIND TAYLOR ONLINE... Blog – The House of Sugar Creek Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

Most B2B podcasts fail because they skip strategy and jump straight to recording. In this solo episode of Pipe Dream, host Jason Bradwell breaks down B2B Better's Podcast to Pipeline Framework, a six-step system designed to turn a podcast from a “nice content idea” into a revenue-generating GTM asset. Jason's core point is that marketing strategy matters more than microphones. The goal isn't to ship episodes, it's to create commercial momentum. That's why B2B Better positions itself as a podcast marketing agency, not just a production company: a podcast should drive pipeline, create revenue, and ultimately turn a profit. Anything else becomes a vanity project that dies after a handful of episodes. From there, he walks through the six phases: 1) Strategy development (the most skipped step). Instead of asking what gear to buy, brands should define what success looks like, who the audience is, and what messages matter. Jason runs strategy workshops with stakeholders across marketing, sales, product, and leadership to build a “show blueprint” that clarifies the what/why/who/how and prevents random feedback from derailing things later. 2) Funnel mapping. Most companies treat podcasts as top-of-funnel awareness only, but Jason argues podcasts can move buyers through awareness, consideration, evaluation, and conversion when you map content intentionally. He introduces B2B Better's distribution grid to align segments and content to different buyer awareness stages and distribution paths. 3) Pre-production. This is the setup work that makes recording smooth: scripting, guest booking and research, and establishing visual/audio treatments so the show feels consistent and intentional. 4) Creative treatment. Here Jason draws a key distinction: production is editing raw footage into a finished episode, while producing is editorial oversight and strategic control to ensure the episode hits the right messages. Many brands only buy production, but what they really need is a producer who can guide the conversation and keep the content aligned to the goal. 5) Integrated campaigns. Distribution and promotion shouldn't be “repurpose one episode into 100 assets.” Jason pushes back on that trend because it often creates redundant content that doesn't move the needle. Distribution has to match the objective: brand awareness might mean short clips plus paid spend; ABM might mean sales enablement and targeted account plays. 6) Reporting and optimisation. A show isn't static. Someone needs to review performance at the episode, channel, and show level with what's working, what isn't, and what market feedback is signaling and then feed that back into strategy (stay the course, pivot, or double down). If you're launching a B2B podcast or already have one that feels like it's going nowhere, Jason's framework is a practical way to treat podcasting like the GTM asset it should be, align every phase to commercial outcomes, and avoid the “six episodes then abandon it” trap. 00:00 - Introduction: From concept to commercial results 01:30 - Why B2B Better is a podcast marketing agency 03:00 - Phase 1: Strategy development and the show blueprint 06:00 - Phase 2: Funnel mapping and the distribution grid 09:00 - Phase 3: Pre-production essentials 11:00 - Phase 4: Creative treatment - producing vs production 14:00 - Phase 5: Integrated campaigns and smart distribution 17:00 - Phase 6: Reporting and optimisation 20:00 - How to get started with B2B Better Connect with Jason Bradwell on LinkedIn Check out Jason's several tools in building guest lists: HubSpot CRM Clay Apollo Explore B2B Better website and the Pipe Dream podcast 

In Teil 1 dieser Mini-Serie ging es um die innere Ebene von Evergreen. Um Entscheidungen, Klarheit und mentale Führung. In dieser Folge schauen wir jetzt auf das Außen von Evergreen und die Optimierungsfalle, in die vor allem erfahrene UnternehmerInnen leicht tappen. Es geht um Strukturen, Systeme und die Frage, warum sich ein Business immer schwerer anfühlen kann, obwohl du viel Erfahrung hast und sehr viel umsetzt. Wann Optimieren nicht mehr genug ist und warum dein Business dann einen Strategiewechsel braucht | Teil 2Diese Episode ist für erfahrene UnternehmerInnen, deren Business zwar läuft, aber bei denen trotzdem immer deutlicher wird, dass ständiges Optimieren keine echte Leichtigkeit mehr bringt. In der Folge geht es um diese Themen:Was es mit der Optimierungsfalle auf sich hat und warum vor allem erfahrene UnternehmerInnen gefährdet sind. Woran du erkennst, dass Optimieren zur Beruhigungsstrategie wird und keine Wachstumsstrategie mehr ist. Die Phase, in der dein Business läuft, du umsetzt, optimierst und aktiv bist und es sich trotzdem immer schwerer anfühlt. Warum ständiges Feintuning an Funnel, Angeboten oder Seiten oft mehr Komplexität erzeugt, aber keine Stabilität. Weshalb Evergreen häufig genau dann schwer wird, wenn du eigentlich schon weit bist und jede Menge Erfahrung hast. Die Frage, die viele lange vermeiden: Brauche ich gerade wirklich mehr Optimierung oder brauche ich eigentlich eine andere Struktur. Wie du spürst, dass ein Strategiewechsel sinnvoller ist als weiteres Drehen an Stellschrauben.

When conversions stall, the instinct is to tweak pages, emails, and ads. But no amount of funnel optimization can compensate for an unclear offer.

As a business owner, you have to create top of funnel content if you want to generate leads. There's been a lot of debate in the online space about whether YouTube is better than audio only podcasts for top of funnel content. The reality is that both platforms are effective for getting in front of new people, but for the best results, there is one thing both platforms require. In this episode, I'm debunking the myth that YouTube is better than audio only podcasts for visibility and lead generation, and sharing what is actually needed to leverage YouTube and audio only podcasts for your top of funnel.In this episode, I'm giving you all the tea on:Being realistic when deciding which platform is best for youHow both YouTube and podcasts are effective platforms for top of funnel contentHow your podcast can serve as the top, middle, and bottom of your funnelResources Mentioned in Today's Episode:Apply to the Evergreen Marketing Accelerator to get support with turning your podcast into a sales funnel Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast ManagementRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For...

Today we have Andrew Northern, Principal Security Researcher at Censys, discussing "From Evasion to Evidence: Exploiting the Funneling Behavior of Injects". This research explains how modern web malware campaigns use multi-stage JavaScript injections, redirects, and fake CAPTCHAs to selectively deliver payloads and evade detection. It shows that these attack chains rely on stable redirect and traffic-distribution chokepoints that can be monitored at scale. Using the SmartApe campaign as a case study, the report demonstrates how defenders can turn those chokepoints into high-confidence detection and tracking opportunities. The research can be found here: From Evasion to Evidence: Exploiting the Funneling Behavior of Injects Learn more about your ad choices. Visit megaphone.fm/adchoices

The Discomfort of the Sales Funnel Have I said how funnels feel icky to me? Well, hey there. Welcome back. Do you like funnels? I don’t mean like for refilling your oil or delicious funnel cakes. I mean, well, let’s let’s talk about this. So, as many of you know, there’s a concept called the sales funnel. It’s a process where you get someone into a process and kind of help them along the way to purchase your product. Now, you don’t see this that often with physical products. There’s a whole different way of dealing with that, but you do see it for services, especially certain kinds of services. And sure enough, if it’s a service that kind of gives you pause, it’s probably one that has a funnel associated with it. Funnels don’t feel good, no matter how well they’re built. And if you’re like me, you know right away when you’re in one. Are you in one now? Are you thinking that right now that by listening to my podcast, you’re in my funnel? Because if you’re listening to the podcast, doesn’t it mean that you’re starting to kind of buy into how uh I approach things, which means you might actually buy one of my books and then you might actually hire me to speak or to coach you. So, Mark, isn’t this a funnel? Well, not intentionally. I mean, there’s nothing making you move forward. Nothing in this podcast builds momentum. There is a bumper at the end right when you normally turn it off that says, “Hey, if you like this, you know, you can buy my books or do this or do that or whatever, but it’s not really a funnel. My books tell you a little bit about the other stuff that I do, but mostly they just say, “Hey, here’s the other stuff I do.” And uh if you want to rate this, that’d be great. I don’t go out of my way when it comes to coaching people to shove them into a funnel either to get them to pay, to get them to buy. I want them to make an informed decision. So, does that make me definitely not an expert on funnels? It definitely makes me someone who doesn’t construct them very well because I’m too focused on the product. Funnels vs. Professional Processes Attorneys don’t really need a sales funnel because they have sort of a a process in place. You go talk to the receptionist or their secretary and then make a plan to have a consult and then go from there. There are engagement letters and so forth. The same is true for real estate. If if you’re looking at a home, then typically the site you’ve looked at the home on is already tracking you, your IP address, everything. It’s very detailed and it’s kind of cool and it’ll keep reaching out to you and touching you and saying, “Hey, uh, you know, you looked at this 3 days ago, blah blah blah.” So, that’s a a funnel. A Personal Encounter with a Pushy Funnel Having said all of that, let me tell you about the experience I just had which is prompted me to do this for you. As you know, if you’re an avid listener that some of these recordings are 10 minutes long about things like this that we can learn together with and some of these recordings are about an hour long and there are people that I find super interesting that I hope you find as interesting. Sometimes I have to pursue someone for a while and it’s just because they’re very popular. They’re public figures. They’re busy. they have a certain kind of schedule or, you know, they may need a little bit more vetting of me to finally get back to me. But all in all, it it works pretty well. And again, as I said in the CEO mindset, people of the kind of mindset that I typically ask on the show where people will say, “Okay, let’s do it.” And then 2 days later, we’re doing it. In addition to having people on my show, I typically appear on other podcasts and shows. So, every so often I’m approached and I have a service uh that I use and every so often I get an email that says, “Hey, would you like to be on the show?” and and so on so forth. And different people have different processes. Some people are like me where they are the booker as well as the person conducting the interview. So, other some people have some buffers in between. Well, I recently agreed to one of these fact-finding 15-minute meetings only to find that the meeting was actually 30 minutes and only 15 minutes was spent on me and the rest of the time was trying to shove me into this person’s funnel in which this person sort of sold something that they believed I would benefit from. and it only cost $10,000. Now, for me, they would do $9,000. It was obvious to me from the moment the first question was asked, I knew that question had nothing to do with my appearance on the show and had everything to do with this funnel. Have I said how funnels feel icky to me? because I’m naively under the belief that you can actually have a customer interaction in which you sort of vet them while they’re vetting you and you’re not shoving them into a funnel. Because again, I think a funnel is something different than a process. A process is just saying, “Hey, you know, I kind of I kind of want to talk to you. You seem to be interested.” And you could argue and say, “Well, Mark, that is a funnel.” But a funnel by its physical shape kind of shows you how you get to the point where you’re falling. You’re you’re you’re you’re trapped. You’re you’re being plunged faster and faster until the end of it. The Financial Pressure Cooker And that’s how I felt for a number of minutes. At the very tip of this funnel, where I was swirling at nearly the speed of light, I was then told that I could pay for this using credit cards and that I should put the total on a credit card to give to them. And then I should put that total from that credit card onto another credit card and keep rolling it around. And that way I could, and I quote, avoid the interest. Oh, now correct me if I’m wrong, if you disagree with me, but if you’re telling someone how to pay for something and you’re coming up with very clever ways to do it, you’re not really focusing on the process or the solution. Now, of course, if you have a payment plan in place, if it’s something that you can do via subscription, if you have various products, and everyone does. Everyone from real estate to banking and so forth, typically have some sort of product or financial product. People who sell higher ticket items typically partner with merchant accounts. The very basic level is that you accept credit cards and then it gets better from there. you actually accept bank transfers and you actually accept different kinds of payment methods like Apple Pay and so on and so forth. Even in banking, there are products or different kinds of savings accounts. But if you’re wrangling someone to sort of go into a gray area financially, you know, sometimes very not that often, I I sort of wish I did the video portion of this because you’d see the look on my face. It was just incredible. Integrity Over Tactics So, I think this is a really spicy lesson for for myself and and for other people. If you do have something like a service that is sold using what you call a funnel or your boss calls a funnel or your company calls a funnel, then I think it’s the most mindful thing to do to consider how your customer sees it. Does your customer see the funnel or is it invisible? I’m sure there are people who are sales experts who talk about that all the time where they say if you can’t see the selling then you’re doing it right. I don’t know how to make you a million dollars overnight. I do know how to show you how to have integrity and to have a good product. I can tell you that human beings want to be treated as human beings. And I can tell you that you, someone who’s listening to this podcast, is probably someone who knows all of that right now. It’s probably how you conduct yourselves. You are probably someone who really does operate with integrity that you will probably even pass up what some would consider to be an easy sale because you know in the long run it’s probably not a good fit for your client and might actually cause some hardship. So I want to say if you’re that kind of person and my bet is on the fact that you definitely are that kind of person and kudos to you. Kudos to you for having integrity and trying to just have the best product or service or both and not the best funnel and thanks for allowing me to share that with you. I appreciate you Thought-Provoking Questions About Your Sales Funnel Does your sales process feel like a helping hand or a trap door? Think about the customer journey. Is it a series of informed decisions they make willingly, or does it feel like they are being pushed faster and faster toward a transaction they might not be ready for? Is your funnel “visible” to the customer? Can your potential client feel the mechanics of the sale happening to them? If they can sense that your questions are designed solely to qualify them for a sale rather than to understand their needs, the integrity of the interaction is compromised. Are you prioritizing the product or the payment method? If a significant portion of your sales conversation is spent explaining clever or gray-area financial gymnastics to afford your service, have you lost focus on the value of the solution itself? Would you pass up an easy sale for the sake of integrity? If your funnel works too well and captures people who aren’t actually a good fit, do you have the integrity to let them go, or does the system demand you close the deal regardless of the long-term hardship it might cause the client? Would you think a simple to-do list that allows you to throw things into the future for follow up would help you feel less pressured to keep nagging people? If so, check out checkmark.

Today we have Andrew Northern, Principal Security Researcher at Censys, discussing "From Evasion to Evidence: Exploiting the Funneling Behavior of Injects". This research explains how modern web malware campaigns use multi-stage JavaScript injections, redirects, and fake CAPTCHAs to selectively deliver payloads and evade detection. It shows that these attack chains rely on stable redirect and traffic-distribution chokepoints that can be monitored at scale. Using the SmartApe campaign as a case study, the report demonstrates how defenders can turn those chokepoints into high-confidence detection and tracking opportunities. The research can be found here: From Evasion to Evidence: Exploiting the Funneling Behavior of Injects Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Coaches Compass, Mike goes into detail about business growth and how it can look different than you expect. It doesn't have to include doing more or grinding harder. It can actually mean simplifying and doing less. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Pilothouse's Taylor Cain and Aves break down how to merge creative strategy with merchandising to win Q1. This is the planning season where smart brands lock in the building blocks for scalable growth—and avoid wasting paid budget.For DTC marketers planning evergreen creative and site strategy in Q1...Why Q1 is the time to de-risk creative investmentsHow to connect merch and creative across the entire funnelWhat emotional truths are, and why they drive actionHow to create merchandising that aligns with user intent (without sounding like a pitch deck)The subtle difference between price-based and identity-based offersWho this is for: Media buyers, growth leads, and brand-side marketers aiming to improve conversion and site experienceWhat to steal:The linear structure Taylor uses to build conversion flowsAves' 3-step audit for understanding persona behavior onlineWhy great PDPs start with emotion, not featuresTimestamps:00:00 Merchandising in ecommerce and cognitive competition02:45 Why shoppers visit multiple brands before buying05:10 Bringing the in-store experience into digital creative07:20 Funnel congruency and full-funnel merchandising09:40 Merchandising on social feeds beyond direct competitors12:10 Information architecture and emotional storytelling on PDPs14:05 Selling identity and ritual instead of product features18:30 How Meta optimization and Andromeda affect merchandising20:40 Practical merchandising spot checks for brandsHashtags:#ecommercemarketing #digitalmerchandising #dtcbrands #paidmedia #creativestrategy #conversionoptimization #brandstrategy #marketingfunnels #metamarketing #shopifybrands #performancecreative Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF579Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

When business problems, family drama, and personal crises hit you all at once, most people either shut down or escape into distractions. But there's a third option; a learnable mental skill that separates six-figure earners from those who burn out. In this episode, Igor reveals how to compartmentalize multiple urgent situations without losing your mind, staying focused under pressure, and handling increasingly complex challenges as you scale.

Today, we're fixing something that's been driving coaches nuts:All the spammy “opportunities” that show up in your inbox, DMs, comments… and inside Facebook groups.Because some of these posts look legit…But in reality, they're just the beginning of somebody else's funnel.So the real question is:How do you tell if something is legit… or if you're about to get pitched?In this episode, I'll walk you through:Why coaches get targeted so much onlineThe open-ended questions to ask before you say yesHow to check audience quality (so you don't waste your time)What to research before you hop on a callHow to stop feeling like you're “missing out” if you don't respondIf you're a new or newish life coach trying to get clients online and you feel bombarded by “opportunities”… this is for you.Drop me a line and share your thoughts!Meet Your Host: Hey, I'm Michelle — The coaches' coach. I'm a Business and Visibility marketing Coach who helps female life coaches build a coaching biz, get seen at all the right places, and attract paying clients. I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality. Using my 7-Step Client Enrollment Method, I help you build a coaching business that clients can't help but say, “OMG, that's who I need!” More clarity, more clients, more champagne moments.

Pre-order The Forever Strong PLAYBOOK today to unlock over $400 in free bonuses and learn how to build the muscle, resilience, and metabolic health that actually determine how well you age. https://drgabriellelyon.com/playbook/Want ad-free episodes? Subscribe to Forever Strong Insider: https://foreverstrong.supercast.comIn this episode, Gabrielle Lyon sits down with Leila Hormozi to discuss the journey from grit to empathy in both personal and professional life. Leila shares candid stories of building her first business, the sacrifices involved, and how her experiences in fitness shaped her entrepreneurial mindset. The conversation explores the value of failure, the importance of discipline, and what it truly takes to achieve business success, reflecting on the unique challenges and rewards that women encounter in leadership roles.Gabrielle and Leila also open up about balancing ambition, relationships, and personal well-being. They address how to build trust, practice self-belief, and handle the pressures of being public figures with authenticity. You will find practical insights on navigating discomfort, the importance of continuous growth, and on creating a fulfilling life based on clear priorities and honest reflection. The episode is filled with relatable stories and actionable advice for anyone focused on self-development and leadership.Chapters: 0:00 – From Grit to Empathy: How Leila's Perspective Shifted1:33 – Why Fitness Built the Foundation for Business Success3:38 – Confidence, Self-Belief, and the Difference Between Rookie and Seasoned Entrepreneurs8:23 – Discomfort, Anxiety, and Paying the Price for Growth12:58 – Becoming Public-Facing and Outgrowing the Persona You Created16:01 – Creating Content Without a Funnel or Ego-Driven Motives19:32 – Why Fewer Women Teach Business at Scale22:42 – What Actually Makes a Business Legitimate24:23 – Trust, Relationships, and Learning to Trust Yourself26:38 – Success vs Happiness and the Tradeoffs People Ignore31:56 – Sacrifice by Season: Constraints, Focus, and Capacity35:14 – Personal Trade-Offs and the Real Cost of Success36:50 – Growth Levels Are About Exposure, Not Time37:25 – Why You Should Stress Yourself Out More (Short-Term)43:04 – Social Media, Authenticity, and Being Fully Human46:15 – Reading Psychology and Understanding Culture48:19 – Maintaining Relationships Between High Achievers54:19 – Renegotiating Relationship Roles as Life Evolves59:54 – Belief Is an Output, Not an Input1:04:07 – Changing Your Relationship With Discomfort1:04:55 – What's Next: Expansion, Health, and Long-Term VisionThank you to our sponsors: OneSkin - Get 15% off at https://www.oneskin.co/ with code DRLYONBodyHealth - Get 20% off your first order with code LYON20 https://www.bodyhealthaffiliates.com/73L4QL3/7XDN2/Bon Charge - Save 15% at https://boncharge.com/ with code DRLYONFind Leila Hormozi at:

What you'll learn in this episode:Why celebrating action matters more than celebrating resultsSEO and blogging fundamentals that generate organic leads over timeThe real secret to creating video content—even if you hate being on cameraHow to “subliminally” promote real estate on Facebook without sounding salesyHow to leverage upcoming new construction to get ahead of the marketWhy consistency beats perfection every time (done > perfect) To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Right now, you feel like you have to fight for every single sale in your business. You want your business to start working for you too. You want more *DINGS* on your phone while playing with your kids at the playground.That's where funnels come in! A funnel probably sounds super complicated in your brain right now because you're picturing this long drawn out process full of automations and tech that makes your head spin.You're not alone in that feeling, that's exactly why so many coaches push off having funnels for YEARS - but it doesn't have to be so complicated.In this episode I am going to walk you through the different types of funnels in your business, which type is CRUCIAL in your business, and which is optional (but ideal), what stage of business you should implement funnels, the simple 3 step funnel you can add right now, the different ways to market your funnel, and how to test it.Let's dive in!Want to connect?Let's connect where I hang out most, on Instagram @bossladyhaileyWant FULL support from me to scale your business while balancing mom life (funnels, product suite, sales proces, backend, and more)? Apply to join us inside of The Joyful MAMA Coach!My *NEW* Mastermind kicks off in February 2026, click here to learn more and apply!

In this episode of the Coaches Compass, Mike explains the new era of lead generation and the psychology that makes it work. Most coaches rely on old tactics that haven't worked since 2020. If you want to enroll new clients in 2026, you must play by the new rules. Tune in to this episode to find out what they are. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Send us a textWe unpack a simple offer path that moves buyers from cold to ready by matching their awareness at each step. Lead magnets clarify symptoms, active generators reveal solutions, micro offers create quick wins, pop-up offers validate demand, and milestone-based main offers sell with less friction.• purpose of a lead magnet as list builder for cold audiences• matching messaging to symptom-level awareness• using active lead generators to demonstrate solutions• deploying micro offers for single-outcome wins• validating new services with pop-up offers• building main offers as milestones to reduce objections• linking each step with clear next actionsIf this episode made things feel a little more doable, I'd love to help you take the next step with the booked out blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.My Booked Out Blueprint starts with a private 45-minute interview where I learn your business, your goals, and what's actually holding you back. From that, I create a custom roadmap showing your best route to booked out—no fluff, just clarity. It's $397, and if you move forward into Booked Out in Six, that $397 is fully credited. Book Yours Here. Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here!Support the showSchedule a Booked-out Blueprint >>> Schedule.Come tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>>YouTubeJoin my event group for live events >>>Meetup

Max and 99 are back for another round of Show Notes. They tackle the good, the bad and the ugly of the news. Thanks for tuning in! Chapters Intro: 00:06:13 Emails: 01:16:39 Memberships: 01:32:02 Reviews: 01:35:28 Outro: 01:36:04 Resources Mother Jones: RFK Jr. Just Flipped the Food Pyramid to Create a Funnel of Performative Masculinity UNFTR Resources Video: The Truth Behind Maduro's Capture | It's Not What They're Telling You Video: BRICS Takes Over: India's Plan to Dethrone the Dollar -- If you like #UNFTR, please leave us a rating and review on Apple Podcasts and Spotify: unftr.com/rate and follow us on Facebook, Bluesky, TikTok and Instagram at @UNFTRpod. Visit us online at unftr.com. Join our Discord at unftr.com/discord. Become a member at unftr.com/memberships. Buy yourself some Unf*cking Coffee at shop.unftr.com. Visit our bookshop.org page at bookshop.org/shop/UNFTRpod to find the full UNFTR book list, and find book recommendations from our Unf*ckers at bookshop.org/lists/unf-cker-book-recommendations. Access the UNFTR Musicless feed by following the instructions at unftr.com/accessibility. Unf*cking the Republic is produced by 99 and engineered by Manny Faces Media (mannyfacesmedia.com). Original music is by Tom McGovern (tommcgovern.com). The show is hosted by Max and distributed by 99.Support the show: https://www.unftr.com/membershipsSee omnystudio.com/listener for privacy information.

In this episode of the Coaches Compass, Mike breaks down 2 things that are necessary to solve your lead generation struggles. It's easy to assume that you aren't generating enough leads but if these two things are missing, then you're leaving a ton of opportunities on the table. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Most email funnels are a hot mess of confusing automations, mismatched lead magnets, and pitch sequences that try to teach instead of sell. In this kickoff episode of the Email Empire Podcast, Allison Hardy is pulling back the curtain on exactly what makes an email funnel consistently sell, without relying on a single trending sound or Instagram Story. If you've ever wondered why your emaill funnel isn't selling (or where to even begin building one), in this episode you'll learn the three things that actually create sales in your email funnel, and the three things you've probably been told matter, but absolutely don't.TAKEAWAYS:If your email funnel isn't selling, the problem started before the pitch, and most likely, with your lead magnet.Your email nurture sequence isn't fluff, it's the most powerful sales tool in your entire email funnel when done right.Selling starts with safety. When your subscribers feel seen and supported, they're far more likely to buy.Your email pitch sequence must speak to all 7 buyer types in your audience, and not a single one of them needs more education.If you want your email funnel to stop collecting dust and start making sales, it's all about intentional structure, not last-minute copywriting.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone!Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Send us a textMarketing in 2026 looks nothing like it did even a few years ago. The traditional funnel assumes people move in a straight line from awareness to purchase. That assumption no longer holds.In this Strut It episode, I sit down with internationally known marketing consultant, speaker, and educator Becca Pountney. Becca works primarily in the wedding industry, but her strategies apply to every business and every niche.We unpack why attention is harder to earn, why trust is harder to build, and why customers now take multiple paths before buying. Becca introduces her Marketing Theme Park concept and walks through her S.C.R.E.A.M. framework, a practical way to rethink visibility, pricing, experience, and conversion in today's landscape.What You'll Learn[00:00] Why the traditional marketing funnel is outdated[01:32] How the marketing theme park reflects modern buying behavior[02:28] What it actually means to stand out in a crowded market[04:44] Why transparent pricing builds trust faster[07:05] How word-of-mouth still cuts through digital noise[08:59] Why experience now drives conversions[09:29] How to capture attention in a short attention economy[21:46] Why customers need multiple ways to buy from youKey TakeawaysVisibility alone no longer convertsDifferentiation matters more than perfectionClear pricing builds confidenceSmall experience upgrades create big impactAttention is earned in secondsSimplicity increases salesCustomers choose their own buying pathGuest BioBecca Pountney is an internationally recognized marketing consultant, speaker, and educator. She is the UK's leading wedding industry marketing expert and the host of the award-winning podcast Wedding Pros Who Are Ready to Grow. Her work helps business owners simplify marketing, increase visibility, and build sustainable growth in a noisy digital world.Links and ResourcesGet Tickets for Wedding Pros Live in London or Ireland in March of 2026!Follow Becca Pountney on InstagramBecca's Podcast: Wedding Pros Who Are Ready to GrowWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

In this episode of the Coaches Compass, Mike outlines everything that he's leaving behind in 2025 that will not carry forward in 2026. I highly recommend you listen if you're interested in leveling up as a business owner. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner