Podcasts about Funnel

What does a sales funnel actually do?   In this episode, we're continuing our discussion about how to build a business that makes money for you, allows you to have the fulfilling career that you want, and doesn't require you to sacrifice sleep, time with loved ones, or the things you love to do.    Creating a sales funnel is the last piece in the formula for building a business that makes money for you. We covered the first two pieces of the formula (a simple plan and a 10-hour workweek) in the last episode, so make sure you catch that one too!    We're going back to basics and making this as simple as possible, so if you find sales funnels overwhelming, don't worry! I promise you'll be able to follow this episode.    I'm starting with what a sales funnel is, then getting into how to know if you want one for your business, and wrapping up by breaking apart the pieces of it. I've got you covered from beginning to end.    If you're wondering how to build a sales funnel for your business, start here!    Resources Mentioned: Learn the 4 Steps To A Killer Lead Magnet: https://neillwilliams.com/4-steps-to-a-killer-lead-magnet  Start the $100k Funnel Course: https://neillwilliams.com/100k-sales-funnel-course  Connect with me @neillwilliamscoach on Instagram and Facebook   If you're loving what you're learning on this podcast every week - the tools, the strategies, and the brain hacks to unbusy your schedule and also unbusy your mind so that you can unbusy your life - please follow, rate and review by heading to Apple Podcasts or wherever you listen to podcasts. Full show notes available at www.neillwilliams.com/podcast

In this episode, Manuel shares some of his tips for marketing to cold and warm audiences. What their purposes are? Why they're an important part of the customer journey. And why you shouldn't skip these steps. If you'd like to see how Manuel and AGM Marketing can help grow your business go to www.FreeNinjaMarketing.com for more information. If you're in need of a team, one that will go above and beyond for you and your brand, then please visit talktoaninja.com to get more information on how we can help you today. You can follow Manuel on: Instagram: https://www.instagram.com/mrmanuelsuarez/ Facebook: www.facebook.com/theninjamarketer/ Linkedin: https://www.linkedin.com/in/mrmanuelsuarez/ Youtube: https://bit.ly/3GVPXVm Messenger Channel: www.m.me/theninjamarketer/ Contact AGM: site: talktoaninja.com email: contact@agmagency.com phone: 1.888.280.3339

This week our Marketing Director, Brett Crocket and Chief Creative Officer, Shane Rickard get down to business. Together they talk about when you should put your blood sweat and tears behind your funnel or your ad—especially in this post-iOS 14 world. They also give great insights on how to streamline your offer, cater to different social platforms, and more. You can find links to reach the Harmon Brothers below. Get in touch with us if you want more tips on your funnel, ads, or building out your brand. If Harmon Brothers grabbed your interest, make sure to check out our website at harmonbrothers.comDon't forget to like, subscribe, and share. Episodes published every Tuesday at 6 am EST. We'll see you on the next one.Harmon Brothers: https://harmonbrothers.com/home (Website)https://www.instagram.com/harmon.brothers/?hl=en (Instagram) https://www.tiktok.com/tag/harmonbrothers?lang=en (Tik Tok)

Things You'll Learn in this Episode of Doing it Online: The team member that'll pay you back thousands of times throughout your biz… Amazing ideas to help you get some time back so you can work ON your business, instead of just in it…   You need a team for your online business, but you also need it on a budget? No problem! We've got some finance-friendly ideas to help you “fake”a 7-figure team so you can spend time actually growing your business and afford one for real.    They may not be as cost-effective as a full-time VA, but they can take a few things off your plate which might be just what you need so you can reinvest that time back into your business and grow…   …and then eventually hire the team of your dreams.    Tools mentioned   Moxie Copywriting Automation Agency  AdEspresso Content Crop Canva eCourse Empire    Want More? Want to turn your 1:1's into a high-value course? Applications for eCourse Empire close today! Quick, get your skates on! Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!) Funnel-builder or Funnel-builder to be? Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

2022-08-09 Weekly News - Episode 160Watch the video version on YouTube at https://youtu.be/LZtoUnLPU38 Hosts:  Eric Peterson - Senior Developer at Ortus Solutions Gavin Pickin - Senior Developer at Ortus Solutions Thanks to our Sponsor - Ortus SolutionsThe makers of ColdBox, CommandBox, ForgeBox, TestBox and all your favorite box-es out there. A few ways  to say thanks back to Ortus Solutions: BUY SOME ITB TICKETS - COME TO THE CONFERENCE - Have a few laughs! Like and subscribe to our videos on YouTube.  Help ORTUS reach for the Stars - Star and Fork our ReposStar all of your Github Box Dependencies from CommandBox with https://www.forgebox.io/view/commandbox-github  Subscribe to our Podcast on your Podcast Apps and leave us a review Sign up for a free or paid account on CFCasts, which is releasing new content every week BOXLife store: https://www.ortussolutions.com/about-us/shop Buy Ortus's Book - 102 ColdBox HMVC Quick Tips and Tricks on GumRoad (http://gum.co/coldbox-tips)  Patreon SupportGoal 1 - We have 37 patreons providing 100% of the funding for our Modernize or Die Podcasts via our Patreon site: https://www.patreon.com/ortussolutions. Goal 2 - We are 44% of the way to fully fund the hosting of ForgeBox.io News and AnnouncementsLucee Release Roadmap, 6.0, 5.3.9 and 5.3.105.3.9 - Firstly, we have been working on the open regressions 11 with 5.3.9 and hope to release a quick RC this Friday.6.0.0-BETA - There are still a number of blockers which we still need to address, but we are getting very close.https://dev.lucee.org/t/lucee-release-roadmap-6-0-5-3-9-and-5-3-10/10810 WireBox Object Delegators are now born! WireBox Object Delegators are now born!  It's been committed with tests and hopefully this new design pattern will help you create beautiful object DSLs and just allow for less boilerplate in your code.https://ortussolutions.atlassian.net/browse/WIREBOX-131?atlOrigin=eyJpIjoiMGY4OTQwZGE2YTU5NGVkNGI2MDk5YzI1ZDM0MDA0ZGQiLCJwIjoiamlyYS1zbGFjay1pbnQifQ Lucee - Allow reducing the Priority of Concurrent RequestsMicha has been working on a new feature which will help to make uncoordinated DDOS attacks less effective against Lucee, by amongst other things reducing the thread priorityIt's been added to the 5.3.9.151-SNAPSHOT and 5.3.10.39-SNAPSHOTshttps://dev.lucee.org/t/allow-reducing-the-priority-of-concurrent-requests/10807/3 ICYMI - 117 ACF and Lucee roundtable (Part 3 – future CFML) with Charlie Arehart, Gert Franz, Mark Drew and Ben NadelCharlie Arehart, Gert Franz, Mark Drew and Ben Nadel talk about “ACF and Lucee roundtable (Part 3 – future CFML)” in this episode of ColdFusion Alive Podcast, with host Michaela Light.“We're gonna be talking about Adobe ColdFusion and Lucee and how they compare and contrast and all cool new features coming in the next five years that we prognosticate future performance. Improvements might be coming CFML engine updates and how you can best approach those confusion security. And we'll wrap up with some other questions about being a good CFML developer and conferences this year.”https://teratech.com/podcast/acf-and-lucee-roundtable-part-3-future-cfml-with-charlie-arehart-gert-franz-mark-drew-and-ben-nadel/INTO THE BOX - Updates1 month left until the start of the Pre-Conf, the Workshop and 2 days of 2 track content. ITB Pre-Conference Schedule Finalized on the Website (3 sessions TBA)Workshops are starting to fill up - don't miss your chance.https://intothebox.org/ New Releases and UpdatesLucee - Image Extension 1.2.0.1 and 1.0.0.44, isImageFile() invalid file locking fixedBugfix: locked temp image files - isImageFile()https://luceeserver.atlassian.net/browse/LDEV-3931When using isImageFile() for certain formats, if the file wasn't an image, Lucee was leaving the file locked.https://dev.lucee.org/t/image-extension-1-2-0-1-and-1-0-0-44-isimagefile-invalid-file-locking-fixed/10808 ICYMI - CFConfig - Now supports Scheduled Tasks in LuceeThanks to a sponsor, CFConfig now supports importing/exporting scheduled tasks for #Lucee Server (Adobe already had support)!  Please give it a test with the latest version and remember, tasks need imported into the web context of Lucee! #CommandBox #CFML #ColdFusionhttps://www.forgebox.io/view/commandbox-cfconfigICYMI - ColdBox 6.8.0 Released!I am incredibly excited to announce the release of ColdBox v6.8.0 and its standalone companion libraries: CacheBox, LogBox and WireBox. This update includes some important fixes and we managed to squeeze some nice improvements!Bug COLDBOX-1134 Router closure responses not marshaling complex content to JSON COLDBOX-1132 New virtual app was always starting up the virtual coldbox app instead of checking if it was running already Improvement COLDBOX-1131 Updated Missing Action Response Code to 404 instead of 405 COLDBOX-1127 All core async proxies should send exceptions to the error log New Feature COLDBOX-1130 New config/ColdBox.cfc global injections: webMapping, coldboxVersion COLDBOX-1126 Funnel all out and err logging on a ColdBox Scheduled Task to LogBox TaskCOLDBOX-1135 Remove HandlerTestCase as it is no longer in usage.https://www.ortussolutions.com/blog/coldbox-680-released/ICYMI - Adobe CFML VS Code Extension released (in Public Beta)https://marketplace.visualstudio.com/items?itemName=com-adobe-coldfusion.adobe-cfml-lspWebinar / Meetups and WorkshopsOrtus Webinar - August - Ortus Team - Into the Box Preview and Q&AAugust 26th, 2022: Time 11:00AM Central Time ( US and Canada )Join some of the Ortus Core Team as they discuss all the great things coming to you from Into the Box, with the Pre Conference Online Sessions, Full Day Workshops and then the 2 day 2 track in Person Conference.The session will be informal, with Q&A from the chat, with maybe a couple of last minute surprise announcements.Register now: https://bit.ly/3cW6LlM Adobe WorkshopsJoin the Adobe ColdFusion Workshop to learn how you and your agency can leverage ColdFusion to create amazing web content. This one-day training will cover all facets of Adobe ColdFusion that developers need to build applications that can run across multiple cloud providers or on-premiseTUESDAY, AUGUST 9, 20229.00 AM - 4.30 PM AESTColdFusion WorkshopBrian Sappeyhttps://coldfusion-1-day-training.meetus.adobeevents.com/ WEBINAR - THURSDAY, AUGUST 18, 202210:00 AM PDTMaking Games with Adobe ColdFusionMark Takatahttps://making-games-with-adobe-coldfusion.meetus.adobeevents.com/ WEBINAR - THURSDAY, SEPTEMBER 22, 202210:00 AM PDTBuilding Custom Adobe Connect Pods with CF2021Mark Takatahttps://building-custom-adobe-connect-pods-cf2021.meetus.adobeevents.com/ FREE :)Full list - https://meetus.adobeevents.com/coldfusion/ CFCasts Content Updateshttps://www.cfcasts.comJust Released LogBox 101 - 1 new videos - https://cfcasts.com/series/logbox-101 Episode 11 - Async Appender https://cfcasts.com/series/logbox-101/videos/async-appenders  2022 ForgeBox Module of the Week Series - 1 new Videohttps://cfcasts.com/series/2022-forgebox-modules-of-the-week 2022 VS Code Hint tip and Trick of the Week Series - 1 new Video https://cfcasts.com/series/2022-vs-code-hint-tip-and-trick-of-the-week  Coming Soon LogBox 101 from Eric Peterson - 3 more videos left! Koding with the Kiwi + Friends More ForgeBox and VS Code Podcast snippet videos Box-ifying a 3rd Party Library from Gavin ColdBox Elixir from Eric Conferences and TrainingRedis Hackathon on DevFrom now through August 29th, 2022, DEV has partnered up with Redis for a community hackathon that will give you the chance to build a new application using Redis or simplify a complex backend. Anyone who submits a valid project (including an official submission post, published on DEV) will be automatically entered to win a variety of fantastic prizes (including up to $2,000 USD).If you're familiar with our hackathons here on DEV, you know that the community has a lot of fun with them and gets pretty creative with what they build. Whether you've joined us in the past or not, we hope you'll throw your hat into the ring by participating in the Redis Hackathon on DEV!https://dev.to/devteam/announcing-the-redis-hackathon-on-dev-3248Into the Box - Pre ConferenceAug 29th - Sep 2nd, 20222 sessions a day, 5 days in the week - 10 sessions totalConference Website:https://intothebox.orgInto The Box 2022September 6, 7 and 8, 2022 in Houston, TexasOne day workshops before the two day conference!Sign up for the workshops before they fill up - couple are almost filledConference Website:https://intothebox.orgCF Summit - OfficialAt the Mirage in Las Vegas, NVOct 3rd & 4th - CFSummit ConferenceOct 5th - Adobe Certified Professional: Adobe ColdFusion Certification Classes & Testshttps://cfsummit.adobeevents.com/ https://www.adobe.com/products/coldfusion-family/certificate.html Registrations are now open.Ortus CF Summit Training WorkshopColdBox Zero to MegaHero : REST APIs + VueJS Mobile AppOct 5th and 6th - After CF Summit ConferenceLead by Luis Majano & Gavin PickinPrice: $799 - Early bird pricinghttps://www.eventbrite.com/e/ortus-cf-summit-training-workshop-tickets-375306340367Location: Aria - In the luxurious Executive Hospitality Suite like 2019The suite doubled it's prices but we're working hard to keep the costs to the attendees the sameInto the Box Latam 2022Dec 5th or 7thMore information is coming very soon.CFCampNo CFCAMP 2022, we're trying again for summer 2023TLDR is that it's just too hard and there's too much uncertainty right now.More conferencesNeed more conferences, this site has a huge list of conferences for almost any language/community.https://confs.tech/Blogs, Tweets, and Videos of the WeekAdobe Corner8/4/22 - Blog - Mark Takata - ColdFusion Portal - ACF Builder Extension: Quick FixSometimes we all need a helping hand.Wait.Does an IDE even have a hand?Anyway, imagine if your VS Code was able to flag issues with your code, make suggestions, but then even make those suggestions come to life! The Builder extension for VS Code includes a “quick fix” capability.https://coldfusion.adobe.com/2022/08/acf-builder-extension-quick-fix/ 8/4/22 - Blog - Mark Takata - ColdFusion Portal - ACF Builder Extension: Code RefactoringWhat is “code refactoring”? Is it a cool new UK reality show where you win prizes by changing up your applications to work better? No, but if any tv producers from the UK read this and are interested, call me.https://coldfusion.adobe.com/2022/08/acf-builder-extension-code-refactoring/ 8/4/22 - Blog - Mark Takata - ColdFusion Portal - ACF Builder Extension: Code AssistOften, the main reason we use a purpose-built IDE for our development work is for getting help with things like code completion, hinting, scaffolding and other similar features. This is often a big differentiator from more simplified editors such as, for example, Notepad.https://coldfusion.adobe.com/2022/08/acf-builder-extension-code-assist/ 8/4/22 - Blog - Mark Takata - ColdFusion Portal - ACF Builder Extension: Security AnalyzerSecurity is a critical aspect of programming. The Security Analyzer is a powerful, useful tool for CFML developers to use to help prevent vulnerable code in their application. It can warn about potential threats, give you an idea on the level of the threat, and suggest potential solutions to the issues.https://coldfusion.adobe.com/2022/08/acf-builder-extension-security-analyzer/ 8/3/22 - Blog - Mark Takata - ColdFusion Portal - ACF Builder Extension: PMT Code ProfilerThe Performance Monitoring Toolkit (PMT) provides critical performance data for your running Adobe ColdFusion servers. It monitors all transactions and captures a variety of data metrics including response and run times, errors, and other data. The Builder Extension provides the ability to view data from the PMT server in a report.https://coldfusion.adobe.com/2022/08/acf-builder-extension-pmt-code-profiler/ 8/2/22 - Blog - Mark Takata - ColdFusion Portal - ACF Builder Extension: RDS IntegrationRDS has helped ColdFusion developers with their development workflows for a very long time, and ever since Adobe ColdFusion Builder version 1.0 (code named “Bolt”) CF developers have been able to interact with various aspects of their development environment using RDS. In the ACF Builder Extension, this is also the case, with powerful capabilities that become available when using & logging the extension into RDS.https://coldfusion.adobe.com/2022/08/acf-builder-extension-rds-integration/ 8/1/22 - Blog - Mark Takata - ColdFusion Portal - ACF Builder Extension: Server PanelOne of the incredible differentiating features of the Builder Extension is the ability to setup & control your servers directly from VS Code. This was a very popular feature in ColdFusion Builder (Eclipse) and provides nearly identical functionality here.https://coldfusion.adobe.com/2022/08/acf-builder-extension-server-panel/ Community Corner8/6/22 - Tweet - James Moberg - CFML Legacy ConverterAny #CFML developers working with legacy #ColdFusion code? I'm almost finished developing a CFC that will "standardize/modernize tags, functions, member functions, attributes, operators & SQL case." (I'm hoping to share sometime next week.) #NoMoreManualSearchReplacehttps://twitter.com/gamesover/status/1555990302564814850 https://twitter.com/gamesover8/5/22 - Blog - Ortus Solutions - Ortus Content Digest for week of August 5thIt's August 5th... what has Ortus been publishing this week? We have the CFML News Podcast, some CFCasts and YouTube Videos, lots of Ortus and ITB Blog Posts. We have a lot more planned for next week as well.https://www.ortussolutions.com/blog/ortus-content-digest-for-week-of-august-5th/?utm_medium=referral&utm_source=contentstudio.io 8/4/22 - Tweet - Brad Wood - Ortus Solutions - Client Cert AuthI think I've finally cracked the client cert auth in #CommandBox.  This was a huge project, but important for our government clients.  Let me know if you want to help test it. I've also refactored basic auth and laid roadwork for digest auth, SSO, and NTLM auth. #CFML #ColdFusion https://twitter.com/bdw429s/status/1555234073630674947 https://twitter.com/bdw429s 8/3/22 - Blog - Dan Card - Ortus Solutions - Integrating ColdBox with Existing Code Series Part 4: More IntegrationRecently, I did a webinar on Refactoring Legacy Code and the question came up about whether or not it was possible to use ColdBox with existing code without converting everything to a ColdBox module or making changes to the existing codebase.https://www.ortussolutions.com/blog/integrating-coldbox-with-existing-code-series-part-4-more-integration/?utm_medium=referral&utm_source=contentstudio.io 8/2/22 - Blog - Zac Spitzer - Lucee Release Roadmap, 6.0, 5.3.9 and 5.3.105.3.9 - Firstly, we have been working on the open regressions 11 with 5.3.9 and hope to release a quick RC this Friday.6.0.0-BETA - There are still a number of blockers which we still need to address, but we are getting very close.https://dev.lucee.org/t/lucee-release-roadmap-6-0-5-3-9-and-5-3-10/10810 7/30/22 - Blog - Bang Website - ColdFusion Development Alive & Well Says BANG! DevelopersAs an active ColdFusion Developer since 1998 (when it was still owned by Allaire, prior to being purchased by Macromedia and then Adobe) we laugh every time we hear "ColdFusion is Dead". We've used it non-stop for over two decades while other popular programming languages have come and gone.If you are looking for ColdFusion programmers or Web Developers fluent in Adobe ColdFusion mark-up language and the many uses of ColdFusion for software development, you are in the right place. View our Web Development page for more information about our services. For more information about the ColdFusion Web Development Platform and it's history read on.https://www.bangwebsitedesignphoenixaz.com/blog/ColdFusion-Development-Alive-Well-Says-BANG-Developers.cfm CFML JobsSeveral positions available on https://www.getcfmljobs.com/Listing over 116 ColdFusion positions from 62 companies across 55 locations in 5 Countries.2 new jobs listed this weekFull-Time - Web/Data Developer at Clinton, NY or Remote - United States Aug 09https://www.getcfmljobs.com/viewjob.cfm?jobid=11505 Full-Time - Application Developer IV - Temp (Coldfusion Developer) Remot.. - United States Aug 04https://www.getcfmljobs.com/jobs/index.cfm/united-states/Application-Developer-IV-Temp-Coldfusion-Developer-Remote-at-Des-Moines-IA/11504 Other Job Links Ortus Solution https://www.ortussolutions.com/about-us/careers  Tomorrow's Guides - Senior ColdFusion Developer - Remote (UK Based) https://www.tomorrows.co.uk/jobs.cfm  Hamilton https://apply.interfolio.com/110991  There is a jobs channel in the CFML slack team, and in the box team slack now too ForgeBox Module of the WeekError Filter A ColdBox Module to filter error messages to remove unwanted fields and items in the tagContext array to reduce noise and make error items more readable.Note: Based on ideas and work from John Wilson at Synaptrix! Thanks!https://www.forgebox.io/view/errorFilter VS Code Hint Tips and Tricks of the Weekgit nahCustom Git Aliasesgit config –global alias.nah=!git reset --hard && git clean -dfThis cleans whatever you have going on.`git nah`Thank you to all of our Patreon SupportersThese individuals are personally supporting our open source initiatives to ensure the great toolings like CommandBox, ForgeBox, ColdBox,  ContentBox, TestBox and all the other boxes keep getting the continuous development they need, and funds the cloud infrastructure at our community relies on like ForgeBox for our Package Management with CommandBox. You can support us on Patreon here https://www.patreon.com/ortussolutionsDon't forget, we have Annual Memberships, pay for the year and save 10% - great for businesses. Bronze Packages and up, now get a ForgeBox Pro and CFCasts subscriptions as a perk for their Patreon Subscription. All Patreon supporters have a Profile badge on the Community Website All Patreon supporters have their own Private Forum access on the Community Website All Patreon supporters have their own Private Channel access BoxTeam Slack Live Stream Access to Koding with the Kiwi + Friends https://community.ortussolutions.com/  Patreons John Wilson - Synaptrix Jordan Clark Gary Knight Mario Rodrigues Giancarlo Gomez David Belanger   Dan Card Jonathan Perret Jeffry McGee - Sunstar Media Dean Maunder Wil De Bruin Joseph Lamoree   Don Bellamy Jan Jannek   Laksma Tirtohadi   Brian Ghidinelli - Hagerty MotorsportReg Carl Von Stetten Jeremy Adams Didier Lesnicki Matthew Clemente Daniel Garcia Scott Steinbeck - Agri Tracking Systems Ben Nadel  Richard Herbet Brett DeLine Kai Koenig Charlie Arehart Jason Daiger Shawn Oden Matthew Darby Ross Phillips Edgardo Cabezas Patrick Flynn Stephany Monge  (Monghee) Kevin Wright John Whish Peter Amiri You can see an up to date list of all sponsors on Ortus Solutions' Websitehttps://ortussolutions.com/about-us/sponsors Thanks everyone!!! ★ Support this podcast on Patreon ★

Whether you have Funnel Fear or Funnel FOMO this episode is going to help you out Pod Pals! Jan Ditchfield is here to help us optimize what we have cooking (or simmering) with our podcasting business funnel.  Check out episode 291 of Podcasting Business School where Jan and I discuss: Five things that need to be in place BEFORE you try to sell something. The importance of always having an active offer. The sales conversion rates to shoot for and how to improve them. How to properly analyze your launch results. Connect with Jan: https://www.janditchfield.co/ ***** Pick up your FREE copy of the Podcast Growth Scorecard:   https://www.podcastingbusiness.school/scorecard

Der Feed wird jetzt doch nicht geändert... braucht es also keine Reelle mehr? Wie genau du auf diese Änderung reagieren kannst, erfährst du in der heutigen Folge. Außerdem verrate ich dir, wie du Instagram als Funnel nutzen kannst und welches Format am besten genutzt wird. Viel Spaß beim Hören! Feedback und Fragen wie immer gerne über Instagram: www.instagram.com/olejaspermarketing --- Send in a voice message: https://anchor.fm/ole-jasper-branding/message

Today's episode of The Fighting Entrepreneur is truly POWERFUL. Anik spoke with Dominique Brown who has been making $100,000 a month in a unique niche - credit score repair.    Here's the best part, Dominique's first client was his mother! Now, he's showing people all over the world how to do the same thing.    Today, his information marketing business makes over $1 million a year!   During their convo, Dominique explained… Getting started in the information marketing industry and how he found a profitable niche… Exactly what his funnel looks like and how he drives sales… How he started his business from his PERSONAL Facebook profile… The way he structures the pricing of an information marketing business… How he has been able to automate almost the entire business…   Be sure to follow Dominique on Facebook right here!

Want to try AG1 yourself and take ownership over your health this year? Athletic Greens will give you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase when you use our link: athleticgreens.com/CTCToday's case study will change how you approach selling forever. Linda Sidhu is a list-building and quiz funnel expert who gives us a detailed behind-the scenes breakdown of her Quiz Lab launch, which generated $70,000 in revenue by using a personality quiz funnel as a leads generator. Linda leans into her pharmaceutical sales background where she mastered the DiSC personality types to segment her email list by 4 distinct personality types, and cater her sales emails and offers to their unique buying behaviors. Keep listening to discover why personality quizzes will generate more leads and sales for your next launch, what type of questions to ask, and how to market effectively to different buyer personalities at each stage of your sales funnel.To nail your quiz idea for your own business, go to https://www.lindasidhu.com/a/2147494655/HV842Z9z to save your seat in her FREE 3 day challenge kicking off September 6th. I'll be participating in the challenge with you! Connect with Linda:https://www.lindasidhu.com/4 Steps to Nail Your Quiz Idea: https://www.lindasidhu.com/quiz-ideaQuiz Creators Facebook Group: https://www.facebook.com/groups/813848232379718 https://www.instagram.com/linda_sidhu_quizzes/'Nail Your Quiz Idea' Challenge: https://www.lindasidhu.com/a/2147494655/HV842Z9zDiscover Your 'Quiz To Cash Strategy' With This Quiz:  https://www.lindasidhu.com/quiztocashIf you enjoyed today's episode, please:Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Leave a positive review or rating on Apple Podcasts or Spotify.Subscribe for new episodes every Monday.Want to hear all the ins and outs of what is happening in our business? Check out all our previous quarterly income reports at https://ellenyin.com/incomereport !

There are lots of different ways that you can engage your audience.But the greatest way to ensure that your audience is being adequately nurtured and engaged is by creating marketing and sales funnels.You might find that different funnels, whether geared towards social ads, lead magnets, or sales videos, will perform better for you.In this episode, John walks through his personal favorite; email funnels, and why they work so well when he follows this conversion path, along with the steps you should follow to create and execute email funnels.This episode is for you if you are looking for the types of emails you should include and the steps to take to set up a funnel that will help increase conversions on your website.-------View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website  How well does your website perform today?Get This Free Website Assessment Report Today!Are you frustrated with your website's performance? Is it a clearly outdated thorn in your side? Do you wish you could actually use your website as the #1 sales tool for your business and consistently put high-quality leads on your calendar for calls and demos?If you want a customized action plan for how you can actually achieve all of this, then you need to take our free Website Conversion Assessment at https://www.webcanopystudio.com/assessmentIt only takes roughly 10 minutes of your time. Answer 30 questions on this self-guided assessment, and instantly get your report delivered.When you fill out this assessment, you will receive a personalized report which includes:✅  Individual evaluations for how your website performs in each of the 6 key areas of the Website Conversion Framework✅  Detailed descriptions of the areas you should focus on and why they are critical to your company's success✅  A checklist for each area of focus that shows you exactly what you need to do to fix your website in a step-by-step formatAdditional resources to help your website perform betterAnd the best part?You don't need to hire developers or designers to make these changes! The majority of what we're providing you in this assessment are things that you can address on your own without relying on coding or special tech requests.Get your free self-guided assessment and see how your website fares today!https://www.webcanopystudio.com/assessment

This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Melissa Zoske and Karen Yankovich discuss why you should have a higher price point. Melissa Zoske is an Energy and Wealth Alignment Expert. She helps dreamers align to their natural, abundant state using her signature form of energy tools and guided intuition. She's helped hundreds of people around the world (many entrepreneurs) clear their negative beliefs and programming. Think of her as the secret behind their incredible success. She's clearing many generations of patterns and personal memories to make room for more love, improved health, and, yes—more money! #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com.   About the Episode: As business owners, we want the best for our customers. And it's easy to feel like the best thing for our clients is excellent service at a low price point. But when offering a service at a low price point, people often don't value your service. You also will burn yourself out by offering over-the-top service to too low of a price. In this episode, guest Melissa Zoske and Karen Yankovich discuss how raising your prices is beneficial, not just for you but also for your clients. Listen in!   Episode Spotlights: Where to find everything for this week's episode: http://karenyankovich.com/207 Introducing this episode's guest, Melissa Zoske (2:00) Melissa's work with her students (8:04) The higher your price point, the better the people you get (10:47) Overcome ancestorial poverty blocks (13:54) Funnel your energy (17:13) Where you can find Melissa (19:17)   Resources Mentioned In This Episode: Where you can find Melissa Zoske: Website LinkedIn Facebook Instagram Twitter Sign up for the She's LinkedUp Masterclass Join my free Facebook Group if you have any questions about today's episode   Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show!   Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM You can also subscribe via Stitcher Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict  

Cado's back! They've brought stories of mountains, horseback rides, and funnel cakes, the last of which reveals some surprising things about a certain editor and his funnel cake thoughts. But first, we discuss the lawsuits Bungie is bringing against users who have harassed and threatened their employees online, an approach that is very rarely (if ever) used to protect employees and other players from harassers. After the break, Ren has been checking out an overhaul mod for 2018's Battletech called Battletech Advanced 3062, which adds infantry, vehicles, and more 'Mechs to the already great tactics game. Patrick is checking in with the Live a Live Remaster, the first official western release of the cult classic game that still holds up to it's cult status.Discussed: Bungie Sues Harassers 4:45, Cado's Vacation 33:48, Pokemon Direct 44:03, Citizen Sleeper DLC 51:33, BattleTech Advanced 3062 1:04:04, Live a Live 1:33:41, South of the Circle 1:48:17, The Question Bucket 2:01:23, Outro and Announcements 2:06:34 See acast.com/privacy for privacy and opt-out information.

Funnel Down Defense Coupon Code FunnelPod ==== 20 Dollars off Basketball Coaching Newsletter Teachhoops.com Hoopsalytics ( 25 % off) Coach Collins Talks Basketball Check out.  [Teachhoops.com](https://teachhoops.com/) 14 day Free Trial Youth Basketball Coaches Podcast Apple link: https://podcasts.apple.com/us/podcast/coaching-youth-hoops/id1619185302 Spotify link: https://open.spotify.com/show/0g8yYhAfztndxT1FZ4OI3A Funnel Down Defense Podcast https://podcasts.apple.com/us/podcast/funnel-down-defense/id1593734011 Want More Funnel Down Defense https://coachcollins.podia.com/funnel-down-defense [Facebook Group . Basketball Coaches](https://www.facebook.com/groups/basketballcoaches/) [Facebook Group . Basketball Drills](https://www.facebook.com/groups/321590381624013/) Want to Get a Question Answered? [ Leave a Question here](https://www.speakpipe.com/Teachhoops) Check out our other podcast [High School Hoops ](https://itunes.apple.com/us/podcast/high-school-hoops-coaching-high-school-basketball/id1441192866) Check out our Sponsors [HERE](https://drdishbasketball.com/) Mention Coach Unplugged and get 350 dollars off your next purchase basketball resources free basketball resources Coach Unplugged Basketball drills, basketball coach, basketball workouts, basketball dribbling drills,  ball handling drills, passing drills, shooting drills, basketball training equipment, basketball conditioning, fun basketball games, basketball jerseys, basketball shooting machine, basketball shot, basketball ball, basketball training, basketball camps, youth basketball, youth basketball leagues, basketball recruiting, basketball coaching jobs, basketball tryouts, basketball coach, youth basketball drills, The Basketball Podcast, How to Coach Basketball, Funnel Down Defense FDD Learn more about your ad choices. Visit podcastchoices.com/adchoices

Wie planst du deinen Umsatz? Wie misst du, ob du auf Kurs bist? Hast du einen Plan, wie du Zeit für dich hast und Geld verdienst? In dieser Folge gibt dir Sebastian Fiddicke 4 Leitfragen und dazu handfeste Tipps an die Hand, wie du deinen Umsatz planst und deine Ziele immer besser erreichst! Hier geht es zur Sommeraktion: https://go.onesixdc.de/ads-schalten (Nur noch wenige Tage zu diesem Preis!) Du willst ein online Business aufbauen und bist noch ganz am Anfang? Starte hier: https://go.onesixdc.de/30-tage-challenge Du willst in mein persönliches Mentoring (Gruppe oder 1 zu 1)? Vereinbare hier einen kostenlosen Termin: https://terminbuchung.as.me Sollen wir deinen Funnel für dich bauen oder deine Ads schalten? Vereinbare hier einen kostenlosen Termin: https://terminbuchung.as.me Instagram: https://instagram.com/sebastian.fiddicke Facebook: https://www.facebook.com/sebastian.fiddicke.onesix YouTube: https://www.youtube.com/channel/UCGs9qbzKWgLxp5XBofisuIA #sebastianfiddicke #startklar #30tagechallenge

The simple strategy that earns this busy mom $100K per month, and counting If you ever thought creating a thriving digital course while having young children was impossible, my guest today -- Jessica Berk – will prove you wrong. She's a mom to two beautiful young girls, and the owner of a wildly successful online business, Awesome Little Sleepers. What's so impressive about Jessica is that she was able to take a pain point of hers -- having a toddler who was protesting sleep at night -- and turn it into a digital product that has helped thousands of parents all over the country get their children to sleep easily, and stay sleeping throughout the night.  Now, here's the kicker. Jessica made $200,000 in her first year of business, and continues to make around $100,000 per month to this day. Yes, sweet friend, you read that right -- and I'm here to tell you that it's possible for you, too.  In this episode, Jessica shares her story of how Awesome Little Sleepers came to be, and what she's done to earn her incredible success, including:  How she knew it was time to go from one-on-one coaching to creating a digital course The strategy behind her first launch and what made it so successful What she's done to grow her email list and the one thing that's made the most impact How she's managed to find her flow -- being a mom, running a household, and building a business -- at the same time Jessica is truly an inspiration, and I'm so excited for you to listen to this episode! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."

This week The Crew (Matt, Charlie, and Austin) talk about:-The NASCAR races (Cup and Xfinity) from Indy Motor Speedway.-The Indy Car race from Indy Road Course.-The Hungarian GP for Formula 1.-Preview Michigan for NASCAR.-And much more.Make sure to sign up for the Ramblin about Racin Fantasy NASCAR League using the link below:https://fantasygames.nascar.com/live/league/marblesin Join the conversation with “Ramblin' about Racin'” using the hashtag #whatyathinkITM if you have something that you want discussed on future shows. If you want to be on the show with us reach out on social media or the website and we will get you the details on how to be on and talk racing with us. Check out our online stores with the links below. Use discount HOT to get 10% off your order.Tee Spring: https://inthemarbles.creator-spring.com/Bonfire: https://www.bonfire.com/store/ramblin-about-racin/Like watching “Ramblin' about Racin'” vice listening. Make sure to check out YouTube channel. Thank you for listening to “Ramblin' about Racin',” where we bring the best post-race coverage and analysis throughout the NASCAR, Formula 1, and Indy Car Series. Host Matt Beamer (the NASCAR Guy), Charlie Hercus, and Preston Lood (the Formula 1 Guy) started this podcast in 2019 and look forward to sharing our passion for the sport they love. It would help the show a lot if you were to give us a rating on your podcast platform. Preston, Charlie, and Matt strive to bring you the best show every week. A rating will go a long way to show us how good we are doing. Make sure to follow “Ramblin' about Racin'” on all social media platforms: Facebook: Ramblin' about Racin'Twitter: @ramblinracinpodYouTube: Ramblin' about Racin' You can find links to all social media as well as links to our merchandise and podcast on our website: www.ramblinaboutracin.com

Funnel Down Defense Coupon Code FunnelPod ==== 20 Dollars off Basketball Coaching Newsletter Teachhoops.com Hoopsalytics ( 25 % off) Coach Collins Talks Basketball Check out.  [Teachhoops.com](https://teachhoops.com/) 14 day Free Trial Youth Basketball Coaches Podcast Apple link: https://podcasts.apple.com/us/podcast/coaching-youth-hoops/id1619185302 Spotify link: https://open.spotify.com/show/0g8yYhAfztndxT1FZ4OI3A Funnel Down Defense Podcast https://podcasts.apple.com/us/podcast/funnel-down-defense/id1593734011 Want More Funnel Down Defense https://coachcollins.podia.com/funnel-down-defense [Facebook Group . Basketball Coaches](https://www.facebook.com/groups/basketballcoaches/) [Facebook Group . Basketball Drills](https://www.facebook.com/groups/321590381624013/) Want to Get a Question Answered? [ Leave a Question here](https://www.speakpipe.com/Teachhoops) Check out our other podcast [High School Hoops ](https://itunes.apple.com/us/podcast/high-school-hoops-coaching-high-school-basketball/id1441192866) Check out our Sponsors [HERE](https://drdishbasketball.com/) Mention Coach Unplugged and get 350 dollars off your next purchase basketball resources free basketball resources Coach Unplugged Basketball drills, basketball coach, basketball workouts, basketball dribbling drills,  ball handling drills, passing drills, shooting drills, basketball training equipment, basketball conditioning, fun basketball games, basketball jerseys, basketball shooting machine, basketball shot, basketball ball, basketball training, basketball camps, youth basketball, youth basketball leagues, basketball recruiting, basketball coaching jobs, basketball tryouts, basketball coach, youth basketball drills, The Basketball Podcast, How to Coach Basketball, Funnel Down Defense FDD Learn more about your ad choices. Visit podcastchoices.com/adchoices

Wondering if building a quiz is worth your time? Tune into this episode with Kylie Lang,  a Quiz Funnel Strategist, Course Creator and founder of the 'Fab Factor,' who answers that question and shares her quiz funnel best practices for entrepreneurs and business owners. Kylie works with course creators and coaches to grow their email list, get more leads and have sell-out launches using the power of an automated quiz funnel. After running her digital course company for nearly 14 years, when there was no social media to speak of and most courses were paper-based, she's made plenty of mistakes and been part of the massive growth of digital marketing at the grassroots level. Fast forward to 2022 and she's had multiple 6 figure launches and seen her email list increase by over 700% by creating highly converting quiz funnels. My Quiz Lead Magnet: https://www.kylielang.com/quiz/ Website: https://www.kylielang.com/ 30 day trial with Kajabi -https://app.kajabi.com/r/zt3f7AsH/t/briosbr8 www.thepassiveincomeexaminer.com Follow on Instagram. www.instagram.com/thepassiveincomeexaminer  

Listen and Subscribe on Apple, Spotify and more: https://link.chtbl.com/creativepeptalkSupport the show at patreon.com/creativepeptalk!Transcripts available at creativepeptalk.com/episodes!_________SHOW NOTESCreative Summer School Series: Part FiveMake Creativity Your Career: Six Exercises to Create a Successful Side Project - Andy's Skillshare ClassFind Your Style: Five Exercises to Unlock Your Creative Identity - Andy's Skillshare ClassSocial Media for Creatives: Five Exercises to Power Your Freelance Career - Andy's Skillshare Class_________CALL TO ADVENTUREBuild your own funnel.Draw an upside-down triangle. Draw four horizontal lines, cutting the triangle into four horizontal boxes that get smaller towards the bottom.StrangersSubstanceSubscriptionsSalesAdd one adjective that describes your audience in each box - more specific as it goes down.You do not need to build this thing overnight - but what is the next step?_________SPONSORSSHILLINGTON Study graphic design with Shillington for 3 months full-time or 9 months part-time. With Shillington's graphic design course, you'll graduate with a solid understanding of creative problem solving, design theory and software. Create an incredible design portfolio and master how to discuss and sell your work—essential skills for any creative career. LEARN MORE: https://shillo.design/pepSKILLSHAREThere's nothing better than getting better. Accomplishing growth is extremely satisfying, and online classes from Skillshare make it possible. Learn about illustration, design, photography, productivity, and marketing. With Skillshare's short classes, you can move your creative journey forward without putting life on hold. So explore your creativity at Skillshare.com/CreativePep where our listeners get a free trial of Premium Membership.

Katelyn Bourgoin is a marketer by trade and founder by choice. She is CEO and Lead Trainer of Customer Camp, where she helps teams make smarter marketing decisions with buyer psychology. A marketing powerhouse, Katelyn has been nicknamed “The Customer Whisperer,” and called an “influential entrepreneur” by Forbes; she is also one of the Top 20 Wonder Women of SaaS Marketing and Growth. In this episode of Unlearn, she and Barry O'Reilly discuss her customer discovery journey and where she found breakthroughs where others have struggled. Effective Customer Discovery After a brief, failed venture into making a tech company, Katelyn discovered something about customer discovery she previously misunderstood. She knew the importance of understanding and targeting your audience, but was left stumped when she did things as she was supposed to and achieved poor results. She underestimated the true value of market research, and tried selling a solution at the start, instead of starting with the customers' needs and working backwards to the solution. Job to be Done (JTBD) Your ideal customer profile shouldn't be based solely on demographics, but on the job your customers need your product or service to help them perform. Katelyn learned the Jobs-to-be-Done (JTBD) philosophy at a webinar by Forget the Funnel and it has influenced her approach to marketing ever since. Essentially, JTBD posits that people hire products and services to help them get a job done. They will continue to use that product for as long as it fulfills their needs and circumstances, and helps them move closer to where and who they want to be. “People don't buy products and services willy-nilly,” Katelyn explains. “...We actually have a job we're trying to get done.” Once that solution stops working, they will find a new one. The Buyer Journey Interview Integrating JTBD into buyer journey interviews -also called switch interviews - is the next step in elevating your market research. Katelyn's mentor Bob Moesta was the one to make this discovery, and it happened by accident. Due to his dyslexia, Bob would draw a timeline of his clients' stories instead of jotting down notes since this visual method was more effective for him. While drawing these images, it hit him like a brick: customer researchers were doing interviews all wrong. They had a siloed approach to solving customer problems, focusing on a specific issue under specific circumstances rather than getting the full picture of what led a customer to them in the first place. Who Are Your True Competitors? Katelyn talks about April Dunford's exercise to understand who your real competitors are, and what the real job to be done is. If your product didn't exist, what alternative solutions would people use? What are they using right now, if not your direct competitor's products? Getting into the layers of who your real competition is and deeply understanding the job being done helps you see your solution in an innovative way, Katelyn shares. ConvertKit is one company that is successful at this: they don't see themselves as email marketing software, but as a platform that helps creators make a living creating. Their concierge service and their recent sponsor network program demonstrate their mission, and sets them apart from other email service providers. Looking Ahead In following her dream scenario of building a scalable business that doesn't require too much of her time, Katelyn is building out her newsletter, Why We Buy, into a media company. She has halted her consulting work to focus on this new venture, which she is doing with an amazing team of contractors as opposed to individual employees. Read full show notes at BarryO'Reilly.com Resources Katelyn Bourgoin on the Web | LinkedIn | Twitter Customer Camp

Laurie, Mark and Ryan discuss the Hearts win over Ross County, the Europa League play-off draw and the upcoming Edinburgh derby at Easter Road. Music: Hard Sell Hotel by Shane […]

Welcome to Episode 95 of the Perth to Paisley podcast! With Adam jetting off to Canada, Daniel is joined by Hearts TV commentator and Scarves Around the Funnel host - Laurie Dunsire! They chat about the opening day victory over Ross County, react to the Europa League draw and preview this weekend's Edinburgh Derby! We hope you enjoy! Our Twitter: @PerthToPaisley Our Email: perthtopaisley@gmail.com Daniel's Twitter: @DMcIver22 Laurie's Twitter: @LaurieDunsire

Funnel Down Defense Coupon Code FunnelPod ==== 20 Dollars off Basketball Coaching Newsletter Teachhoops.com Hoopsalytics ( 25 % off) Coach Collins Talks Basketball Check out.  [Teachhoops.com](https://teachhoops.com/) 14 day Free Trial Youth Basketball Coaches Podcast Apple link: https://podcasts.apple.com/us/podcast/coaching-youth-hoops/id1619185302 Spotify link: https://open.spotify.com/show/0g8yYhAfztndxT1FZ4OI3A Funnel Down Defense Podcast https://podcasts.apple.com/us/podcast/funnel-down-defense/id1593734011 Want More Funnel Down Defense https://coachcollins.podia.com/funnel-down-defense [Facebook Group . Basketball Coaches](https://www.facebook.com/groups/basketballcoaches/) [Facebook Group . Basketball Drills](https://www.facebook.com/groups/321590381624013/) Want to Get a Question Answered? [ Leave a Question here](https://www.speakpipe.com/Teachhoops) Check out our other podcast [High School Hoops ](https://itunes.apple.com/us/podcast/high-school-hoops-coaching-high-school-basketball/id1441192866) Check out our Sponsors [HERE](https://drdishbasketball.com/) Mention Coach Unplugged and get 350 dollars off your next purchase basketball resources free basketball resources Coach Unplugged Basketball drills, basketball coach, basketball workouts, basketball dribbling drills,  ball handling drills, passing drills, shooting drills, basketball training equipment, basketball conditioning, fun basketball games, basketball jerseys, basketball shooting machine, basketball shot, basketball ball, basketball training, basketball camps, youth basketball, youth basketball leagues, basketball recruiting, basketball coaching jobs, basketball tryouts, basketball coach, youth basketball drills, The Basketball Podcast, How to Coach Basketball, Funnel Down Defense FDD Learn more about your ad choices. Visit podcastchoices.com/adchoices

Funnel Down Defense Coupon Code FunnelPod ==== 20 Dollars off Basketball Coaching Newsletter Teachhoops.com Hoopsalytics ( 25 % off) Coach Collins Talks Basketball Check out.  [Teachhoops.com](https://teachhoops.com/) 14 day Free Trial Youth Basketball Coaches Podcast Apple link: https://podcasts.apple.com/us/podcast/coaching-youth-hoops/id1619185302 Spotify link: https://open.spotify.com/show/0g8yYhAfztndxT1FZ4OI3A Funnel Down Defense Podcast https://podcasts.apple.com/us/podcast/funnel-down-defense/id1593734011 Want More Funnel Down Defense https://coachcollins.podia.com/funnel-down-defense [Facebook Group . Basketball Coaches](https://www.facebook.com/groups/basketballcoaches/) [Facebook Group . Basketball Drills](https://www.facebook.com/groups/321590381624013/) Want to Get a Question Answered? [ Leave a Question here](https://www.speakpipe.com/Teachhoops) Check out our other podcast [High School Hoops ](https://itunes.apple.com/us/podcast/high-school-hoops-coaching-high-school-basketball/id1441192866) Check out our Sponsors [HERE](https://drdishbasketball.com/) Mention Coach Unplugged and get 350 dollars off your next purchase basketball resources free basketball resources Coach Unplugged Basketball drills, basketball coach, basketball workouts, basketball dribbling drills,  ball handling drills, passing drills, shooting drills, basketball training equipment, basketball conditioning, fun basketball games, basketball jerseys, basketball shooting machine, basketball shot, basketball ball, basketball training, basketball camps, youth basketball, youth basketball leagues, basketball recruiting, basketball coaching jobs, basketball tryouts, basketball coach, youth basketball drills, The Basketball Podcast, How to Coach Basketball, Funnel Down Defense FDD Learn more about your ad choices. Visit podcastchoices.com/adchoices

Things You'll Learn in this Episode of Doing it Online: Why a cheaper, smaller course is NOT easier or more profitable… 3 steps to creating a high-value, profitable, online course…   So you want to create an online course? And you want it to SELL. So, “I'll just make a cheap one.” You think. That'll sell better, right?    Erm… Let's chat about that in episode #110…    Deciding to create an online course in order to reach more people, and break through the ceiling of 1:1 is a great decision…   However, the problem comes in with the decisions that people make next, in terms of what type of course they create, how they structure and price it.    And if you get those decisions wrong, you'll find yourself up against some crippling outcomes…   But! You can avoid them all with these 3 steps to creating a high-value program… Want More? Want to turn your 1:1's into a high-value course? Join us in eCourse Empire for our special bonus training on this next month! Applications close 10th August. (Aussie time.) Feeling stuck? Take our FREE quiz now and get a customised action plan to grow your course! (Worth $97!) Funnel-builder or Funnel-builder to be? Spots are filling up fast for our next Funnel Pro cohort! Click here to apply + save your spot now!

Have you ever been in a job that was not fulfilling? Where the boss is mean? Or your co-workers were difficult to work with? Maybe the hours were crummy … and you were miserable? Been there, done that.  And, dear listener, you deserve more: to be in a position of respect, where you're valued, tapping into your brain and your creative juices, and getting paid well for it! We don't need to let our work life be unhappy and chained to a desk.  My guest today was there and got herself out of those crappy work situations and now runs a successful six-figure company — Make Your Mark Digital Marketing Agency. Ashleigh Chanél is a funnel expert and ads manager with a bajillion degrees in marketing.  She shares her story of getting started with her marketing agency business, the rock-bottom employment scenarios, and bad clients that got her there. This interview is chock-full of goodness;  Do's and don'ts of ads management… including the one thing you should NEVER EVER say to your clients Ashleigh's biggest tip for getting started with ads management How to vet your clients and get them ready and qualified before you jump on a sales call The top 3 funnels you can build for your services business Enjoy! Connect with Ashleigh Chanél Instagram: @ashleighchanel/ Facebook: @MYMMarketingConsulting Website: https://makeyourmarkconsulting.com/the-fun-stuff/ Funnel to Freedom Quiz Absolutely Ads Course  *my referral link    Connect with Emily: Facebook Community: Emily's Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that's in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I've got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You'll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

2022-08-02 Weekly News - Episode 159Watch the video version on YouTube at https://youtu.be/AzEMIYR_PHcHosts:  Eric Peterson - Senior Developer at Ortus Solutions Daniel Garcia - Senior Developer at Ortus Solutions Thanks to our Sponsor - Ortus SolutionsThe makers of ColdBox, CommandBox, ForgeBox, TestBox and all your favorite box-es out there. A few ways  to say thanks back to Ortus Solutions: BUY SOME ITB TICKETS - COME TO THE CONFERENCE - Have a few laughs! Like and subscribe to our videos on YouTube.  Help ORTUS reach for the Stars - Star and Fork our ReposStar all of your Github Box Dependencies from CommandBox with https://www.forgebox.io/view/commandbox-github  Subscribe to our Podcast on your Podcast Apps and leave us a review Sign up for a free or paid account on CFCasts, which is releasing new content every week BOXLife store: https://www.ortussolutions.com/about-us/shop Buy Ortus's Book - 102 ColdBox HMVC Quick Tips and Tricks on GumRoad (http://gum.co/coldbox-tips) Patreon SupportGoal 1 - We have 37 patreons providing 100% of the funding for our Modernize or Die Podcasts via our Patreon site: https://www.patreon.com/ortussolutions. Goal 2 - We are 44% of the way to fully fund the hosting of ForgeBox.io News and AnnouncementsICYMI - Adobe Developer Week was two weeks ago! July 18-22ndThe Adobe ColdFusion Developer Week is back - bigger and better than ever! This year, our experts are gearing up to host a series of webinars on all things ColdFusion. This is your chance to learn with them, get your questions answered, and build cloud-native applications with ease.Gavin and Luis presented Monday - more great content to comeWhat are you waiting for? Register now!Site Link: https://adobe-coldfusion-devweek-2022.attendease.com/registration/form Recordings: Most recent videos https://www.youtube.com/c/adobecoldfusion/videos Blog - https://coldfusion.adobe.com/2022/07/all-devweek-2022-videos-now-posted-on-youtube/ICYMI - How does CFML really perform compared to other languages?I've talked about the TechEmpower performance benchmarks before, but I wanted to highlight them again. They are the closest thing the internet has to a giant cage match between nearly every language and framework out there. The benchmarks have a suite of tests, such as run 20 queries on a page and output some data, and every language and framework implements the same logic in their syntax and style. The tests literally take days to run in full and spin up each combination of language and framework in docker containers where they are hammered with oodles of traffic and then the juicy stats are recorded for sweet graphical comparisons.https://community.ortussolutions.com/t/how-does-cfml-really-perform-compared-to-other-languages/9325 117 ACF and Lucee roundtable (Part 3 – future CFML) with Charlie Arehart, Gert Franz, Mark Drew and Ben NadelCharlie Arehart, Gert Franz, Mark Drew and Ben Nadel talk about “ACF and Lucee roundtable (Part 3 – future CFML)” in this episode of ColdFusion Alive Podcast, with host Michaela Light.“We're gonna be talking about Adobe ColdFusion and Lucee and how they compare and contrast and all cool new features coming in the next five years that we prognosticate future performance. Improvements might be coming CFML engine updates and how you can best approach those confusion security. And we'll wrap up with some other questions about being a good CFML developer and conferences this year.”https://teratech.com/podcast/acf-and-lucee-roundtable-part-3-future-cfml-with-charlie-arehart-gert-franz-mark-drew-and-ben-nadel/INTO THE BOX - Updates1 month left until the start of the Pre-Conf, the Workshop and 2 days of 2 track content. ITB In Person Schedule Finalized on the WebsiteWorkshops are starting to fill up - don't miss your chance.https://intothebox.org/New Releases and UpdatesCFConfig - Now supports Scheduled Tasks in LuceeThanks to a sponsor, CFConfig now supports importing/exporting scheduled tasks for #Lucee Server (Adobe already had support)!  Please give it a test with the latest version and remember, tasks need imported into the web context of Lucee! #CommandBox #CFML #ColdFusionhttps://www.forgebox.io/view/commandbox-cfconfigColdBox 6.8.0 Released!I am incredibly excited to announce the release of ColdBox v6.8.0 and its standalone companion libraries: CacheBox, LogBox and WireBox. This update includes some important fixes and we managed to squeeze some nice improvements!Bug COLDBOX-1134 Router closure responses not marshaling complex content to JSON COLDBOX-1132 New virtual app was always starting up the virtual coldbox app instead of checking if it was running already  Improvement COLDBOX-1131 Updated Missing Action Response Code to 404 instead of 405 COLDBOX-1127 All core async proxies should send exceptions to the error log New Feature COLDBOX-1130 New config/ColdBox.cfc global injections: webMapping, coldboxVersion COLDBOX-1126 Funnel all out and err logging on a ColdBox Scheduled Task to LogBox TaskCOLDBOX-1135 Remove HandlerTestCase as it is no longer in usage.https://www.ortussolutions.com/blog/coldbox-680-released/Adobe CFML VS Code Extension released (in Public Beta)https://marketplace.visualstudio.com/items?itemName=com-adobe-coldfusion.adobe-cfml-lspWebinar / Meetups and WorkshopsICYMI - Ortus Webinar - July - Legacy Migration Follow Up: Using Coldbox with an Existing Code BaseJuly 29th 2022: Time 11:00 AM Central Time ( US and Canada )Dan Card will be presenting a follow up to his June webinar: Getting started with the Legacy Migration. Dan received some good questions, so July's Webinar: Legacy Migration Follow Up: Using Coldbox with an Existing Code Base with Dan Card. If you have a more traditional / legacy codebase, and are wanting to modernize with ColdBox, but don't know where to start, this webinar is just for you!with Dan CardRecording on CFCasts - https://cfcasts.com/series/ortus-webinars-2022/videos/legacy-migration-follow-up:-using-coldbox-with-an-existing-code-base Ortus Webinar - August - Ortus Team - Into the Box Preview and Q&AAugust 26th, 2022: Time 11:00AM Central Time ( US and Canada )Join some of the Ortus Core Team as they discuss all the great things coming to you from Into the Box, with the Pre Conference Online Sessions, Full Day Workshops and then the 2 day 2 track in Person Conference.The session will be informal, with Q&A from the chat, with maybe a couple of last minute surprise announcements.Register now: https://bit.ly/3cW6LlM Adobe WorkshopsJoin the Adobe ColdFusion Workshop to learn how you and your agency can leverage ColdFusion to create amazing web content. This one-day training will cover all facets of Adobe ColdFusion that developers need to build applications that can run across multiple cloud providers or on-premiseTUESDAY, AUGUST 9, 20229.00 AM - 4.30 PM AESTColdFusion WorkshopBrian Sappeyhttps://coldfusion-1-day-training.meetus.adobeevents.com/ WEBINAR - THURSDAY, AUGUST 18, 202210:00 AM PDTMaking Games with Adobe ColdFusionMark Takatahttps://making-games-with-adobe-coldfusion.meetus.adobeevents.com/FREE :)Full list - https://meetus.adobeevents.com/coldfusion/CFCasts Content Updateshttps://www.cfcasts.comJust Released LogBox 101 - 1 new videos - https://cfcasts.com/series/logbox-101 Episode 10 - Sending Logs to Slack with a Custom Appender https://cfcasts.com/series/logbox-101/videos/sending-logs-to-slack-with-a-custom-appender Ortus Webinars - https://cfcasts.com/series/ortus-webinars-2022 Ortus Webinar for July - Legacy Migration Follow Up: Using Coldbox with an Existing Code Base with Dan Card https://cfcasts.com/series/ortus-webinars-2022/videos/legacy-migration-follow-up:-using-coldbox-with-an-existing-code-base  2022 ForgeBox Module of the Week Series - 1 new Videohttps://cfcasts.com/series/2022-forgebox-modules-of-the-week 2022 VS Code Hint tip and Trick of the Week Series - 1 new Video https://cfcasts.com/series/2022-vs-code-hint-tip-and-trick-of-the-week  Coming Soon LogBox 101 from Eric Peterson - 3 more videos left! Koding with the Kiwi + Friends More ForgeBox and VS Code Podcast snippet videos Box-ifying a 3rd Party Library from Gavin ColdBox Elixir from Eric Conferences and TrainingICYMI - Adobe Developer Week 2022 - Last Week!!!!July 18-22, 2022Online - Virtual - FreeThe Adobe ColdFusion Developer Week is back - bigger and better than ever! This year, our experts are gearing up to host a series of webinars on all things ColdFusion. This is your chance to learn with them, get your questions answered, and build cloud-native applications with ease.Speakers have been announcedAgenda has been announcedhttps://adobe-coldfusion-devweek-2022.attendease.com/registration/form https://www.youtube.com/c/adobecoldfusion/videos ICYMI - THAT ConferenceHowdy. We're a full-stack, tech-obsessed community of fun, code-loving humans who share and learn together.We geek-out in Texas and Wisconsin once a year but we host digital events all the time.WISCONSIN DELLS, WI / JULY 25TH - 28TH, 2022A four-day summer camp for developers passionate about learning all things mobile, web, cloud, and technology.https://that.us/events/wi/2022/ Our very own Daniel Garcia is speaking there Easier API Development and Testing - Use PostMan, Webhook.site, and ngrok to Enhance Your Workflowhttps://that.us/activities/sb6dRP8ZNIBIKngxswIt Into The Box 2022September 6, 7 and 8, 2022 in Houston, TexasOne day workshops before the two day conference!Sign up for the workshops before they fill up - couple are almost filledConference Website:https://intothebox.orgCF Summit - OfficialMirageOct 3rd & 4th - CFSummit ConferenceOct 5th - Adobe Certified Professional: Adobe ColdFusion Certification Classes & Testshttps://cfsummit.adobeevents.com/ https://www.adobe.com/products/coldfusion-family/certificate.html Registrations are now open.Ortus CF Summit Training WorkshopColdBox Zero to MegaHero : REST APIs + VueJS Mobile AppOct 5th and 6th - After CF Summit ConferenceLead by Luis Majano & Gavin PickinPrice: $799 - Early bird pricinghttps://www.eventbrite.com/e/ortus-cf-summit-training-workshop-tickets-375306340367Location: Aria - In the luxurious Executive Hospitality Suite like 2019The suite doubled it's prices but we're working hard to keep the costs to the attendees the sameInto the Box Latam 2022Dec 5th or 7thMore information is coming very soon.CFCampNo CFCAMP 2022, we're trying again for summer 2023TLDR is that it's just too hard and there's too much uncertainty right now.More conferencesNeed more conferences, this site has a huge list of conferences for almost any language/community.https://confs.tech/Blogs, Tweets, and Videos of the WeekGenerating common blog files with JasperAUGUST 1, 2022 / ROBERT ZEHNDERMy schedule has been full lately leaving little time for fun side projects, but one thing I really wanted to get working in Jasper was the ability to generate templates from CFML. Eleventy allows you to set the output file using the permalink attribute in the front matter and generate a template dynamically using liquid script. I would like Jasper to function in much the same way, but using CFML to generate the page.https://kisdigital.com/post/generating-common-blog-files-with-jasperChanging ColdBox module behavior without changing the moduleAUGUST 1, 2022 / WIL DE BRUINI have to admit, this title seems a little weird. How can I change some behavior in a module without changing the code? And why do I want to change this behavior?Let me start with the why. I am using a lot of box modules, but sometimes there are some pieces missing, or am I not happy with some default behavior. Many modules are very adaptable, for example using configuration settings or some interceptors. But sometimes this is not enough.In a Free and Open Source Software world we just clone a repo, modify some code and send a pull request to the authors. But what if they don't want your changes? I could fork the project, and create my own module, but from this moment on I am the maintainer of my own module. And sometimes other modules are depending on the module I want to fork, which is often not what I want. But there are other ways to change a module, and they work best for smaller changes.https://shiftinsert.nl/changing-coldbox-module-behaviour-without-changing-the-module/How to get a visitor's real IP in CFMLAUGUST 1, 2022 / WIL DE BRUINSome of our clients love it when we log a lot of security related info in their applications. So on every authentication request we want to log the user's IP and if we are denying access to some parts of the application we want to log this as well. So can we detect the real IP of our users with high confidence? The short answer: you can't trace all the bad guys and people who want to stay anonymous, but for the majority of users you can get some more info.https://shiftinsert.nl/how-to-get-a-visitors-real-ip-in-cfml/Gavin also has a GetRealIP() ForgeBox modulehttps://www.forgebox.io/view/getrealipOr in cbSecurityIntegrating ColdBox with Existing Code Series -3 -First Module / Include our CodeJULY 27, 2022 / DAN CARDRecently I did a webinar on Refactoring Legacy Code and the question came up about whether or not it was possible to use Coldbox with existing code without converting everything to a Coldbox module or making changes to the existing codebase. In the first installation in this series, we took a tour of the various elements which make up ColdBox. In the second installation, we looked at creating layouts, views, and routes in the main site. In this installation, we're going to start incorporating our existing code base and do so using a module.https://www.ortussolutions.com/blog/integrating-coldbox-with-existing-code-series-3-first-module-include-our-codeUse arraySet to Initialize an Array of a Specific SizeJULY 27, 2022 / MATTHEW CLEMENTEI recently learned about the function arraySet. It's a niche function, to be sure, but I nevertheless found that it served a useful purpose when creating arrays. How is it useful? The short answer is that arraySet, when combined with a mapping function, can be used to initialize an array of a specific size with a range of values. This is really handy for generating data when testing, putting together a demo, or if you just need some placeholder data while scaffolding an application.https://blog.mattclemente.com/2022/07/27/til-cfml-arrayset/CFML JobsSeveral positions available on https://www.getcfmljobs.com/Listing over 116 ColdFusion positions from 62 companies across 55 locations in 5 Countries.0 new jobs listed this weekOther Job Links Ortus Solutions https://www.ortussolutions.com/about-us/careers  Tomorrow's Guides - Senior ColdFusion Developer - Remote (UK Based) https://www.tomorrows.co.uk/jobs.cfm  There is a jobs channel in the CFML slack team, and in the box team slack now too ForgeBox Module of the WeekRoute VisualizerThe ColdBox Route visualizer will map out all your routing tables for any ColdBox 4+ application. Just drop into your modules folder or use the box-cli to installbox install route-visualizer --savedevOnce installed you can now visit the entry point /route-visualizer, if rewrites are enabled, or /index.cfm/route-visualizer, if rewrites are not enabled, and go

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Join Shauna for this week's podcast as she talks about Playing it Safe in business. She shares some personal things she is currently walking through that can feel a little outside of the comfort zone. Growth takes risk and also it takes being willing to take the leap. Don't miss this episode and make sure to grab a pen and paper! Thanks so much for tuning in. Join us again next Tuesday for another episode! OH... and don't forget to leave us a review! If you screenshot & send it to the email below, we'll send you a thank you gift. Want to work directly with us? We have several ways (besides our 1:1 Coaching Programs) to work DIRECTLY WITH US & have high access to get advice, clarity & your questions asked & answered. Sign up for our Rise Up Master Class or our Freebie to Funnel in 5 Days Flat Course. Find the Shauna & Legacy Boss on the Web - Instagram - YouTube - Facebook Join Shauna for her next In-Person Workshop where she helps Creatives get clear on launching, growing and scaling their business. Don't miss out! Shauna at Sozo Essentials: www.sozoessentialswholesale.com Where to find Marcy K, #MomBOSS on the Web - YouTube - Instagram - Facebook - TikTok Sign up for "Becoming a 3-Hour Boss" at www.3HourBoss.com Want in on Marcy's FREE Coaching Circle? - Text Me the word "BOSS" Thanks so much for tuning in. Join us again next Tuesday for another episode! If you enjoyed this episode, leave us a review wherever you can! Also, drop us an email with things that you would like to hear about on the podcast at info.legacyboss@gmail.com

Tamika Auwai shares why the middle of the funnel is overlooked, and how we can strategically create nurture content that actually sells our offers. Work with me:Get The List Playbook: https://www.saravartanian.com/list-playbookJoin The Launch Playbook Club: https://www.saravartanian.com/launch-playbookWork with me one-on-one: https://www.saravartanian.com/work-with-meStay Connected:Instagram: https://www.instagram.com/saravartanian/Facebook: https://www.facebook.com/saravartaniansocialco

How many times have you said to yourself, “Why isn't this funnel working?” or, “I know this is good, why aren't people opting in or buying?”Today's episode of The Traffic & Conversions Show is all about getting to bottom of it. We're talking about tracking your funnels and not only tracking but knowing precisely WHAT you're tracking and how to fix it.This step is essential to your bottom line, as it enables you to identify the gaps in your funnel so you're not leaving money on the table!If this episode gave you any takeaways or inspired you to take action, I would love you to take a screenshot of the episode on your device and post it to your Instagram Stories. Make sure to tag me @themichellefernandez so I can shout you out!Ready to generate more leads and sales every day? Download my free guide 3 Components of a Highly Converting Funnel where I'll walk you through the 3 MUST-HAVE elements to sell out your offers. Grab your free copy at http://www.themichellefernandez.com/3.Interested in learning how we can work together on your Facebook and Instagram ad strategy or in preparing for your next launch? Learn more about our ads management and funnel-building services here! Haven't left a review yet? Make sure to leave a 5-star rating and review on iTunes. I thank you for your support!

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Every marketer will tell you that you should use testimonials.Everyone knows they're the best kind of marketing — when done right.But, what marketers are often reluctant to acknowledge is the different ways in which you can use testimonials.This expert session with Michelle Bridger is going to focus on the different ways you can gather and use real-life customer testimonials in your sales funnel and most importantly, how to use them to unlock a bigger potential in your business!Schedule A Free Consultation with Michelle's Team.Need a video? Video Supply make it easy to create video worldwide. Click here to get started.

Robbie Cornelius interviews clinical hypnotist Dr. Chris Clayton about how hypnosis affects the brain. Feel Free to Contact Dr. Clayton - https://www.claytonhypnosisclinic.com/ Learn to Grow Your Business Online by Joining Our Weekly Mastermind Group - https://WebAssetGroup.com Find the perfect domain name for your business - https://OverStockDomain.com Build Your Own Website - https://SouthernWebDeveloper.com Robbie Cornelius Official Website https://RobbieCornelius.com Discover the Power of Text Message Marketing - https://paykstrt.com/2746/72334 Spy On Your Competitor's Funnel - https://paykstrt.com/1775/72334 --- Support this podcast: https://anchor.fm/robbiecornelius/support

Get 15% OFF your first year at Impact Theory University. https://impacttheory.krtra.com/t/m0DG5rFzTplFKEEP UP with Kyzen: https://impacttheory.krtra.com/t/WKuJy3Y1vbXc On Today's Episode: With U.S. inflation rates being reported over 9%, having the knowledge and strategy to be prepared and survive the next recession is a must! There are elements that make the times we are living through feel unique, but cycles repeat whether they are economic or dysfunctional family cycles.If you're struggling financially to keep up with inflation, just lost your job, or you're trying to figure how to do more than survive these uncertain times, this video is for you. In this episode, Ramit Sethi, the Wallstreet Trapper, and Russel Brunson layout 3 ways you can prepare for the upcoming recession. Get tips for how to manage and automate your finances, and several other bonus gems that hold the potential to change your life forever, if you're ready to get to work. “Victory however long and hard the road may be…” -Winston ChurchillRamit Sethi is an entrepreneur, personal finance advisor, and NY Times bestselling author. Check out the full episode with Ramit Sethi, Everything You've Been Told About Money is Wrong: https://youtu.be/uSgY_PxL_Zo Wallstreet Trapper is an entrepreneur known for educating people how to build wealth, buy equity and invest in stocks. Catch the Wallstreet Trapper's full episode, The 1% Do This to Get Rich: https://youtu.be/TXNFLgl3Y1c Russell Brunson is a serial entrepreneur, NY Times bestselling author, and the man behind the infamous ClickFunnels. Watch Russell's full episode, How to Survive a Severe Economic Downturn: https://youtu.be/DBQQFrUx7wc SHOW NOTES:0:00 | Introduction Protect & Compound Wealth 26:05 | Learn & Get Ready to Buy Equity45:33 | Survive Any DownturnQUOTES:“Investing is not about excitement. You want excitement? Get a dog, [...] investing is boring, it's like watching concrete dry, and it should be.” Ramit Sethi [10:49]“The best investors are humble.” Ramit Sethi [13:39]“Most people would rather pay $250,000 in hidden fees than pay $10,000 out of their pocket.” Ramit Sethi [25:30]“It's hard for people to make sacrifice, because you gotta now go against and do without some of the things that gives you that momentary gratification.” Wallstreet Trapper [28:34]“You gotta start somewhere, you gotta make the game winnable…” Wallstreet Trapper [31:24]“The key to wealth is through ownership.” Wallstreet Trapper [33:18]“You can't work your way to wealth, you gotta invest your way there.” Wallstreet Trapper [33:57]“The companies that are going to survive and be nimble are the ones that understand how to shift their messaging…” Russell Brunson [52:40]“The money you make will be in direct relation to how simple you make somebody else's process.” Russell Brunson [57:16]“The most valuable person in any company is the person who, [...] can make it rain, who can bring people in.” Russell Brunson [1:02:17]Follow Ramit Sethi:Website: https://www.iwillteachyoutoberich.com/ Podcast: https://www.iwillteachyoutoberich.com/podcast/ Instagram: https://www.instagram.com/ramit/ Twitter: https://twitter.com/ramit Follow Wallstreet Trapper:Website: https://www.wallstreettrapper.com/ Twitter: https://twitter.com/Wallstreet504 YouTube: https://www.youtube.com/channel/UCR6hXiWOlFWc46qMFMClKHA Instagram: https://www.instagram.com/wall_street_trapper/ Follow Russell Brunson:Website: https://www.russellbrunson.com/hi YouTube: https://www.youtube.com/c/FunnelHackerTV Instagram: https://www.instagram.com/russellbrunson/

Your funnel on Amazon breaks down into three basic variables: Impressions, Clicks, and Purchases.  Recently, Amazon has added Add To Cart as another variable to start keeping an eye on. In this episode, Steven Pope comes on to share what he calls the ICAP funnel on Amazon, and he shares a case study using some fairly new reports. This episode does get a bit technical, but you will learn some helpful insights into how increasing your results at each step of the funnel will lead to higher sales (and profits).   Connect with Steven YouTube LinkedIn My Amazon Guy MAG School   Connect with Kevin Facebook Group Instagram LinkedIn

Jason Smith owns an agency called Spotlight Social Media Consulting, a Facebook and Instagram ads agency helping brands and businesses 10X their growth and scale through a winning ads formula. Prior to that, Smith worked as a Los Angeles police officer for 13 years.  Currently, he lives in Colorado with his wife and children.  "Perpetual Traffic", a podcast produced by Digital Marketer, chronicles Smith's departure from the police force.  Aside from building high-converting Facebook and Instagram campaigns, Jason enjoys wakeboarding, wake surfing, and dirt biking.In this episode, Jason recounts his past career as a Los Angeles police officer, how it's shaped his view on humanity, wealth building, relationships, and the takeaways that led him to be a successful seven to eight-figure revenue agency owner.This Cast Covers:Who is Jason Smith and what does Spotlight Social do? (03:15)Why Jason turned down some pretty sizable opportunities such as 7-figure single company deals (04:48)The unique path Jason took in becoming an agency owner  (07:00)His background as a gang officer In Los Angeles and why LA is probably the most violent city in the nation (08:13)  Did his 14-year experience as a police officer have any negative ramifications on his  view on people and humanity (12:14)Part of his job as a gang officer was to make sure he knew every single gang member, their families, and their lifestyles (17:56)Policemen think they're stuck in a job for 25-30 years when that's not really the case (19:02)How he ended up running an agency after a long career in the police field (20:10)His fears about leaving the police force and the relational toll it took working nonstop everyday (25:18)Jason's big takeaways about transitioning from police officer to agency owner and how that impacted his life positively (29:32)Navigating through current IoS 14 changes and how it's created both headaches and opportunities for Spotlight Social (35:00) Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindSpotlight Social AdvertisingJason Smith | LinkedIn

Join Shauna today as she discusses a sticking point with many business owners...CASH for operations. So many businesses fail to move past the very beginning stages because they lack the capital they need to move forward. Shauna shares 4 ways in which you can get money to help move your business forward with finances you need to grow or expand. Don't miss this episode and make sure to grab a pen and paper! Thanks so much for tuning in. Join us again next Tuesday for another episode! OH... and don't forget to leave us a review! If you screenshot & send it to the email below, we'll send you a thank you gift. Want to work directly with us? We have several ways (besides our 1:1 Coaching Programs) to work DIRECTLY WITH US & have high access to get advice, clarity & your questions asked & answered. Sign up for our Rise Up Master Class or our Freebie to Funnel in 5 Days Flat Course. Find the Shauna & Legacy Boss on the Web - Instagram - YouTube - Facebook Join Shauna for her next In-Person Workshop where she helps Creatives get clear on launching, growing and scaling their business. Don't miss out! Shauna at Sozo Essentials: www.sozoessentialswholesale.com Where to find Marcy K, #MomBOSS on the Web - YouTube - Instagram - Facebook - TikTok Sign up for "Becoming a 3-Hour Boss" at www.3HourBoss.com Want in on Marcy's FREE Coaching Circle? - Text Me the word "BOSS" Thanks so much for tuning in. Join us again next Tuesday for another episode! If you enjoyed this episode, leave us a review wherever you can! Also, drop us an email with things that you would like to hear about on the podcast at info.legacyboss@gmail.com

00:00.00 Max Shank All right? Welcome back to Monday morning with max and Mike we're talking about launch pads. We're talking about ramps. We're talking about Trebuches. We're talking about flinging things a mighty distance this applies to both physics and also business That's what I'm excited about. I don't want to go out there and go fishing. You know one pole at a time I want to be able to deliver a tremendous payload at a great distance. You know what I mean and have it create a very massive effect. But in order to do that. You got to spend a lot more time with the building of it. It's like fishing pole pretty easy to build water wheel significantly harder to build but greater impact lot more work ahead of time and then you take it all the way to something like a rocket which can or a power plant. Can deliver a tremendous amount of power but it requires a huge amount of upfront work and because I've done a lot of biz coaching with people I feel like that that is the number None thing that. Separates people who create an exponential growth in their business is the ones who are willing to do the setup time to make something that is a more sophisticated leverage and force multiplier. You know what? I'm saying. 01:27.51 mikebledsoe Yeah I Think the None thing you got to consider in that case is does what you want to build actually solve a problem and um I think a lot of people you know think I think a lot of people start businesses based on something they Like. Or something you know around what it is that they want to do which works sometimes because they figured out. They've solved some problem for themselves and they they can help other people through a product or service. Um, but I'm a big fan of of seeing if it's the right Poll. Before I go launch a hundred of them like I don't want to put the wrong bait on my hook I could be I could be catching the wrong fish or I could be catching no fish at All. So I would use one pole make. 02:16.13 Max Shank I like I like the fishing analogy. The fishing analogy is good because people are about as smart as fish. 02:24.18 mikebledsoe Ah, it's true. Ah so no, but like it's good to put figure out if if it you know test with one poll or maybe test with 20 polls all with different bait. What um, keeps popping off is now we're pulling the hooks out and we're replacing all them with that one Bait I think that. That's like the I've been thinking about the business as ah, especially like a coaching business as a triangle at the bottom you have you have your offer and then one of the sides is marketing and the other sides is the fulfillment. The coaching aspect. Find that most people and the way this would work is like what are you selling? How do you market it and then how do you fulfill on it whether it's a coaching business or not and. 03:12.98 Max Shank Ah, right? How do you? How do you educate them about it and how do you get it to them. So like the bottom is what is it and then one side is how do you tell the right people about how do they know about it and then how do you get it to them I like it. 03:19.16 mikebledsoe Right. 03:25.32 mikebledsoe Exactly exactly so but I find them I know you do triangles are the best sturdy pointed can penetrate well and super hard to tip over. 03:31.46 Max Shank Also I like triangles. 03:36.87 Max Shank So I mean they're not hexagons. But they're really cool. 03:44.95 mikebledsoe Ah, so well depends on what kind of time go with oh let's hear it. 03:46.11 Max Shank You know my favorite ah Buckminster Fuller joke he's ah he goes ah is well. It's more of a statement I guess he goes. Ah why do architects build square houses. So engineers can put triangles in them. 04:08.49 mikebledsoe I I like it I like it. Yeah yeah, tons of triangles. Yeah, None of triangles. Yeah yeah, without that your shit's going to get fucked up. So um. 04:10.73 Max Shank And if you you've done a bunch of house framing and stuff like that too before right? So you have these rectangle boxes that are just full of triangles. You better have those fuckers in there. 04:28.22 mikebledsoe Well, it just won't even look right. 04:31.44 Max Shank No oh it's going to go over without some triangles in there. Yeah. 04:32.86 mikebledsoe Just kind of push it over Ah yeah, so I like thinking about this because I more often than not when I bump into an entrepreneur either a new entrepreneur or an entrepreneur suffering None times out of None It's the the bottom. Part of the pyramid. It's the offer. It's the it's the what they're selling. Um, yeah, yeah sand at the beach. Yeah, and so so somebody you know it's like somebody has these air things people think that it's a marketing problem. 04:55.12 Max Shank Sand at the beach like why would you want to do that to yourself. Ah yeah. 05:10.66 mikebledsoe And I'm like it's not a marketing like does anyone want what you're selling in the None place when it's not a marketing problem like your offers should be the thing you're offering should be an obvious solution if it's not obvious solution then there's more work to be done there. Um, some people in business would say that the development of the offer is a function of the marketing department. Which I don't necessarily disagree disagree with but so is the fulfillment. They kind of all bleed into each other. Yeah, So so if you so if you nail down a solid offer and then you just. 05:33.74 Max Shank I Think marketing marketing is part of the offer for sure. Yeah. 05:49.30 mikebledsoe Funnel as many people towards that that one offer not now you got a winning formula. 05:53.48 Max Shank Well, and even even better. Is you you set up your shop within a current flow of consciousness directed at that specific thing and I mean Youtube has been a game changer in this because. There's just such a bigger library of things that are searchable if you have questions that need solving and if you if you meet people where they're at and you match their pace. They don't notice that you're a fisherman. Basically you just kind of enter the conversation that they're already having. 06:16.72 mikebledsoe Yeah. 06:31.96 Max Shank And the the finesse of that offer is really.. It's the same as seduction for the most part. That's why so many of these great copywriters were like pickup artist stuff before then because it's all about getting someone from I don't know. To yes, right? And so however, you craft that that story that is entering that person's mind is going to guide their next decisions. 07:02.20 mikebledsoe Yeah, what are we talking about toy forgot about our topic since you made it you may you you made it up. Ah oh yeah, oh. 07:09.95 Max Shank Triangles we were talking about lot. No no, we were talking talking about launch pads launch pads rocket ships trebute none fishing from fishing poles to ah nuclear power plants. Ah we're we're just trying to eat and fuck right. That's really what it comes down to we want to make sure that we're safe. We want to get enough calories. We want to continue our genes we we insist that the genes get carried forward every animal and plant is like None sure about that part of the equation like definitely more of us and we just that's life baby more of us. Ah so it's all about energy. It's all about conserving calories. It's always it's also about um, expanding the mass. 07:49.71 mikebledsoe That's life. Yeah I. 08:05.26 Max Shank Of the tribe which is also like a stored energy kind of calorie thing. It's like ah it's like the size of the tribe is your energy bank and actually in dune they talk about how the tribe shares the water ah like everybody shares all the water and then if 1 guy dies they suck the water out and like it's all about. 08:07.27 mikebledsoe Yeah, um. Yeah, about if. 08:23.63 mikebledsoe Well, it's ah yeah I mean unless you have a tribe where half of the tribe ah is useless Now that's a drain on the energy. 08:24.97 Max Shank Just ah pooling those re pooling those resources. 08:36.65 Max Shank True but that has happened for a long time I mean we we ah well and it's and it's ah it's uncertain of what the utility is in some of those cases like ah, there's that grandmother idea where there's the wisdom that. 08:40.64 mikebledsoe I Know that's why I bring it up. 08:56.24 Max Shank Passed on like why would I'm not saying this to be crude, but like why would a lady stay alive and go through Menopause like why would they stop being able to bear children and maybe it's ah like physical. Ah. Power but I think ah that is only exhibited and I think like Orcas and elephants. There aren't that many creatures that go through Menopa and maybe chimps. Also I can't quite remember exactly but it's this idea that there's a ah huge value to. 09:25.88 mikebledsoe Um. 09:33.55 Max Shank Them teaching the next generation how to do stuff and with orca they have different hunting techniques based on where they live they have different languages between these different pods. So there's a utility that's not strictly. Ah, hunting gathering or procreating. But I know what you're talking about too. It's like the bigger the percentage of freeloaders are the heavier. The wagon gets and it's still and a simple energy equation right? If you have one ah hundred kilograms in the wagon and you have None guy pulling. It's. Totally fine. But if you suddenly have ten Thousand Kilograms unless it's very ah, good piece of machinery that None guy won't be able to move it. 10:15.94 mikebledsoe Yeah, it feels like that's where we're at now. So a bunch of people are just jumping in the wagon and not pulling it. But I'm not yeah and um, while'm not blaming them I get it I get it. Well here's the thing. Ah if you lack if you lack. 10:25.46 Max Shank Um, hard to blame hard to blame. Yeah yeah, who would very few wouldn't do that. 10:35.90 mikebledsoe If you lack the skills to demand a certain amount of money I mean this is what happens we're in inflation right now and but like. 10:42.82 Max Shank Oh God here we go again. It's all it's all just about show me a better offer. That's what it's about because if so to be a freeloader to be a freeloader. It's got to be a better offer than the other thing that you are thinking about doing. 10:48.50 mikebledsoe It. It's It's exactly right. 10:55.85 mikebledsoe Exactly always goes back to incentives with you as well. But the thing is what we have is ah the cost of living is outpacing salaries. So it's not like people's salaries are inflating at the same rate that that's historically. 11:00.75 Max Shank Totally. 11:14.28 mikebledsoe Been untrue. So like what is true is that the salary state. You know you'll get a 1% raise and you get your dopamine hit and you stick with it but inflation is 10% and so your lifestyle keeps decreasing the people at the top get more money and then so I think a lot of people are just like. 11:15.00 Max Shank Right? ah. 11:29.48 Max Shank Right? Well if. 11:34.22 mikebledsoe Why I can't pay my bills at Fifteen Twenty dollars an hour I can't pay my bills so why work you know it's so I get it. 11:38.50 Max Shank Right? right? Don't totally I there's like ah a Bob Newhart joke from like a really long time ago where he talks about working at the ah unemployment office and. He it didn't take him too long before he realized that he was handing out these $60 checks and he was only getting fifty bucks a week and he had to he had to be there all week I mean this has been going on for a long time and the thing that has increased people's quality of life has been technology and maybe quality of life is actually a stretch because I think that you can perhaps live a much higher quality of life with some lower tech. 12:26.57 mikebledsoe Well ah, technology technology allows us to leverage its leverage to increase power. So if you put the if you put power in somebody's hand who's going to make choices that don't take them towards a higher quality of life. They're actually going to go to a lower quality life. 12:29.52 Max Shank Even though you know there are people you know what I mean exactly more leverage. 12:45.88 mikebledsoe Much faster and because there's dopamine that's associated with the tool the technology the dopamine will create the illusion that their lifestyle is improving because now they got a fancier phone or whatever the fuck or more people like their their photo today. 13:01.21 Max Shank Um, well they're using that tool but they're just using it at a very like low level way. 13:05.46 mikebledsoe Ah, and so so like they think they think that having the tool They think that having the tool is the increase in quality of life when it's the thing that can increase the quality of life exactly. 13:20.52 Max Shank It's not the tool. It's what you do with it. That's what like all like every every girl I've ever met has always said that to me, it's not about the tool itself. It's what you do with it. But. 13:26.56 mikebledsoe Um, and making you feel better. How the yeah so that's it's not the size of your tool max. 13:33.14 Max Shank Ah, yeah I don't know I don't know why I Assume it's ah like this with everybody. That's what I've been told I've been told that so much so much I Wonder if it is though if they're just saying that like. I Just meet all of the most considerate ladies ever. Is there a common denominator here that I haven't considered who so so we're talking we're we're we're talking. 13:54.66 mikebledsoe Ah, oh he's going into reflection folks. Ah, we'll see him back in a week absolutely 14:05.93 Max Shank We're talking money though. Also right and the size of your wallet is way more important than the size of your genitals fellows for the record fat guys with tiny cocks fat old guys with tiny cocks are out there right now with the most beautiful women in the world If that's your if that's your thing. 14:11.11 mikebledsoe When it when it comes to getting getting and having ladies. 14:23.98 mikebledsoe Yeah, yeah. 14:25.19 Max Shank You know Beauty is in the eye of the beholder. But the truth is how you do professionally and how you ah carry yourself is going to be way more important and that kind of leads us back to the launch pads. It's this. It's the same kind of thing. Can you defer the gratification. 14:33.11 mikebledsoe Yeah, you know I um. 14:43.72 Max Shank To build what is necessary so that it has its its own momentum without you pushing it all the time and I think that's what what everybody wants or at least everybody I think maybe should want is something that. 15:00.25 mikebledsoe Yeah, there's um, man see if I can find it real quick. Nope Um I was thinking about the ah the myth of it takes money to make money. There's like that that famous phrase. 15:00.60 Max Shank Can sustain itself. 15:16.61 mikebledsoe It's a meme that floats around in in our culture and it's It's not true. It's ah you need resources to make money and money is also a byproduct of using those resources well and ah you are your primary resources. 15:16.79 Max Shank Um, yeah. 15:36.53 mikebledsoe Um, are basically your ability to observe critically think and problem solve and most people I bring that up because I don't want people to get stuck in the way of thinking that oh I need to have money before I can make money because I think a lot of people. Or or in that mentality by that's exactly right? It's exactly right? So I think that there are certain common phrases out there that are almost intended to keep people from being successful and that's one of them. 15:56.89 Max Shank I Need to lose some weight before I join the gym. 16:09.15 Max Shank Oh almost or certainly I mean there's mind control everywhere um depends how deep you want to go down that rabbit hole. But even just ah like let's say regular Tv especially as a dude. 16:12.46 mikebledsoe Most certainly? yeah yeah. 16:27.99 Max Shank It's like how many Tv shows have you seen in your life where the father was a powerful figure with a good set of values and a good. It's ah it's never that it's like some whiny bitch. It's like some whiny bitch like. 16:39.83 mikebledsoe Not since the early sixty s. 16:47.15 Max Shank Who's always like oh can we have sex wife and the wife never wants to and the guy always does and in reality and in reality in reality. It's like as soon as you get to that age. It's the exact fucking opposite. Are you kidding me like None 50 year old ah in a couple. 16:50.10 mikebledsoe That is interesting I never thought about that. 17:06.69 Max Shank It's not going to be the guy who's like scrounging for it all the time he's done. It's just it's just a funny ah example where it's not just the commercials. It's just it's not like those rap videos and all that stuff That's ah mind controlling us. It's even um. 17:09.82 mikebledsoe Yeah. 17:26.61 Max Shank Like a Tv show where that's your model that you see and believe and now you think oh that's normal. Not this other thing and whatever you think is normal. That's what you're going to like reinforce. 17:32.32 mikebledsoe Yeah I've thought I've thought about this is I remember the first movie I went and saw in a theater I was five years old I don't remember seeing it but my mom told me that the first movie I saw was bambi and. 17:49.51 Max Shank Ah. 17:51.43 mikebledsoe And like I remember growing up and hunting and then people were like oh but you're going to kill bambi you know and I and I was always like well yeah I mean and I think that ah Disney movies are probably primarily responsible for veganism. At this point. 17:58.67 Max Shank If yeah. 18:09.57 Max Shank What whoa somebody saved that clip Jesus What a claim is off the wall I Love it go on. 18:09.76 mikebledsoe Is and. 18:13.35 mikebledsoe Well but it's well I mean so if we're talking about mind control and programming how many Disney films have talking animals that have the consciousness of human beings right? And so now what you have is a bunch of adults that think that the animals. Are equal to humans and there's nothing different about the 2 of us and they're people too and these are the types of things that you would most people would never be able to come to that conclusion unless they were None None 3 4 5 none watching animals talk and. This and that I'm not saying that animals don't think and don't have feelings and all that stuff but they're not us. 18:57.89 Max Shank I think the main difference is the talking thing I was thinking about this the other day like for example, it's okay, in some cultures to to eat ah a dog right? and and here it's totally okay to eat a pig. And right now that's fine. But if you were to have sex with a pig people would I think that's illegal I think it's ah or at least frowned upon if it's not illegal if it's not illegal. It's at least frowned upon in today's day and age it's because there are a lot of bigoted people out there who are discriminating against the yeah. 19:22.57 mikebledsoe I Think it's too legal. 19:36.84 Max Shank Beastie Alllet Tours I don't know whatever now picture this tomorrow tomorrow. You know what really grinds my gears is that Ah now imagine tomorrow Switch flipped pigs can speak english. 19:38.39 mikebledsoe Got a bone to pick max. Um. 19:52.54 mikebledsoe Ah. 19:56.22 Max Shank My guess is that the rules would exactly flip I think if pigs could speak English It would be perfectly legit to have sex with them and not okay to eat them anymore I think it's all about whether they can communicate. 20:08.35 mikebledsoe Well that that falls right in line with the Disney thing if you're witness lobsters having conversations with squirrels then you know like I can see what could happen for you anyways. 20:23.13 Max Shank Which one was the lobsters and the squirrels. 20:27.16 mikebledsoe Yeah I was mixing up my movies. So the back to the triangles and fishing poles the the max and I were talking about right before the show is we we would like to put together something. People are listening to this show. They like it I've gotten a few dms of people offering to send us money which we still haven't set up the donation page yet, but it'll get up eventually and um, watch should be None of those things where. 21:00.56 Max Shank Please please I'm hungry Please I'm hungry I'll eat I'll eat food. 21:02.10 mikebledsoe Thousands of dollars start rolling in and I'm like ah I should have set this up max is he's he's losing weight a pound a week right now he's gonna be nothing here by by Christmas and. 21:18.89 Max Shank I'm going on a food strike until those donations start rolling in. There's no way I'm doing that. Ah, okay, so we got the triangle We got the offer. 21:22.57 mikebledsoe No, ah so ah so I'm curious I'm curious about what it is that people people want I'm always curious about what is it that people want. Yeah oh well, a I look both. 21:36.60 Max Shank Our listeners or or all people. Okay I'll tell you what they want it goes back to um my my 3 levels theory here lizard mammal wizard people. 21:41.99 mikebledsoe Both So okay, let's go. 21:56.32 Max Shank In Lizard mode. They just want to be safe. They just want food. That's it. They're stuck and if you don't get out of that lizard Brain Mode. You're fucking lizard and you might thrash Around. You might have some sharp fangs and claws. But you're not going to fuck around with love or self-actualization which are the. Higher orders of thinking right? you go to the None tier which is the Mammalian brain the mammal wants to be loved So the lizard wants to be safe. The mammal wants to be loved and of course people will try to substitute ah food for love if they can't find it. At that level. So Let's just go back a step and so if people can get love I'm just always shoveling ice cream trying to fill the void in my heart with frozen cream out of a cow. Ah I Love it. Okay, so. 22:36.72 mikebledsoe This explains your ice cream habit. 22:54.55 Max Shank You get love as a mammal.. That's what you want and if you can go even beyond that your Self-actualization. You're following your Bliss. You're finding the intersection between doing what you feel totally blissed out doing you're in a flow state and it's good for the tribe. And you're safe. All that stuff is happening. You feel like you are expressing your most authentic or unfiltered self that feels good and of course in order to get to that point you usually need to be safe so secure The lizard Love the mammal. Free The Wizard. That's what people want and the form it takes can be different. Um you know sex and food and whatnot. 23:39.39 mikebledsoe Yeah, that's what they that's what people want they want they want safety love and after that it's yeah, um, be their best self. 23:48.30 Max Shank Self self actualization legacy. Maybe yeah. 23:53.72 mikebledsoe Find a lot of people hit self-actualization and want to help other people get the self- actualualization but don't There's not enough people. It's like we've had ah we've hit a tipping point or like ah we've slid back in society a bit good correct. Yeah enough people. There's not enough people that are. 24:03.22 Max Shank What do you mean? there aren't enough people who are trying to self-actualize or. 24:13.44 mikebledsoe At that point I think with the last couple years. Ah people slid back into survival and so a lot of a lot of the ah lot of people stopped spending money on things that were more in alignment with self-actualization and started. 24:15.61 Max Shank Ah, yeah, oh yeah, yeah. 24:31.61 mikebledsoe Buying more toilet paper now now we're in a depression. 24:32.70 Max Shank Word totally and it's interesting. How the word so closely mirrors the way that people feel when they're um, less Expressive. I Really hone in on that juxtaposition or that comparison between um, shoot I Just lost my train of thought depression expression. Yeah, exactly so being able to fully express yourself like I have a little note Card. It's just a. 24:53.33 mikebledsoe A. 24:58.85 mikebledsoe Depression expression. 25:09.97 Max Shank A small list. It's in ah, a copy of the doubtaging. It's like pocketsized and I realized a while ago for business for fitness the the list of of stuff should be pretty short overall like the general list that you follow through on and for me, it's like. Have sing I have dance I have climb I have swing like a sword or a rope or something like that. So I Just have these like little bullet points. Basically for what I want to do on a daily basis and the more I sing and dance the more expressive I feel and the less. Feel like filtered or damped down and the word expression itself is all about standing out. So It's like to stand and to be like expressed and it's um, it's important to harmonize that I think with. 25:50.59 mikebledsoe Yeah, yeah. 26:07.40 Max Shank A feeling of oneness So like the exact opposite of expressing this expressing this unique ah sensation of an individual self and sync back in to the all-encompassing soup. 26:20.92 mikebledsoe Yeah, it can be done takes practice hold both. Um. 26:27.51 Max Shank Oh yeah, you were talking about how we're in a depression now and I don't know if it's that far yet. It's not ah I'm like. 26:35.24 mikebledsoe Yeah, well, there's there's more jobs available than there are people willing to work the jobs and. 26:42.56 Max Shank Now that that sounds like Greece a few years ago where it was like 50 I don't know if there's exact statistics but it was like just an overwhelming amount of people who were working in the government and an overwhelming amount of people who were just getting paid by the government and there was like nobody left who wanted to work. 26:57.69 mikebledsoe Yeah, well there I think it's just this. Ah this is one of those and this is just one of those times where you're. 27:02.23 Max Shank And I get it. 27:09.65 mikebledsoe In in business you have to be really good at having that solid offer you actually need to be solving a problem because I think yeah luxury items luxury services be the first to go. 27:18.50 Max Shank The less necessary. It is the sooner. It goes gone depending on the demographic. Yeah, and then it almost never changes for them. 27:28.50 mikebledsoe Um, unless unless you're serving the 1% and never changes well people. 27:36.40 Max Shank It's more individual changes. It's like ah individuals slide in and out of the 1% but as a group the 1% is always there. They're always super wealthy and it always has been since alpha males. 27:44.64 mikebledsoe Um, yeah, in fact, even during it during it during a downturn. They become even more wealthy and that's. 27:52.55 Max Shank Yeah, because they have the dry powder to be able to build rocket ships while you're just fishing furiously in the stream with your one pole because you're like fuck I I need to catch None fish today to feed my family I ain't got time to be building a fucking water wheel or a rocket ship or any of that. So you're just furiously swinging your pole in the water and what about him. 28:12.36 mikebledsoe This makes me think about ah Jeff Bezos talk about a guy talk about a guy who like set the plan in place. He may not have known he was gonna do what he's doing now but he was a online bookstore. 28:23.60 Max Shank Did. Amazing! amazing. 28:29.75 mikebledsoe That just slowly added more and more categories of shit to sell and now oh no, they they probably dwarf any other retail. There's no retailer that stands a chance against them. So. 28:36.26 Max Shank Here. 28:45.27 Max Shank Um, they're so there's they have such incredible economies of scale because they can provide such a crazy value now right? They have that bulk. 28:52.97 mikebledsoe Well I think I point that out because I think people think about scale before they think about solving the 1 problem he solved the 1 problem which is you can't find a book at your local bookstore right? once he once he crushed that then he had the ability to to scale. Both. 29:00.25 Max Shank I see. Right. 29:12.87 mikebledsoe Vertically and horizontally. 29:14.64 Max Shank Yeah I mean I remember him saying once people never want something to arrive slower. They never want it to be more expensive and he's like we just basically focus on that and it's not quite like Youtube. Um, but he's connected the buyers and the sellers in a marketplace he is the marketplace and he's got such a huge market share and the delivery. So actually one of the sides of the triangle you were talking about which is the delivery. 29:37.87 mikebledsoe Yeah, um. 29:53.11 Max Shank Of that offer or that good or service to the person is I mean what's better. What's better. You can get it same day. You can get it 2 day for free and usually it's a pretty seamless process to return that shit like you go into a coles you fuck. They. 29:56.77 mikebledsoe Yeah, the feature. 30:11.78 Max Shank You print out a label 1 ne-click ordering I mean there's a lot of utility there and it's all software based for the most part that's what's so great because we know that's outrageous leverage and of course Youtube has created um, created a marketplace. Right? A media marketplace where the creators like you and I and the advertisers also like you and I but usually different things can ah basically work together to use that flow of consciousness. So. It's really, a. 30:43.30 mikebledsoe Yeah Youtube Google Facebook Instagram yeah. 30:48.56 Max Shank Oh my god Youtube is such a home run. That's like the most insane I'm so hot on Youtube as a user and as a creator because like the videos I've put up five plus years ago are still getting lots of views and those views a small. 31:01.50 mikebledsoe Yeah, yeah. 31:07.84 Max Shank Percentage converts into people who buy something from me and they're just there they're they're there like I don't even have to pay to have those things there like speaking of you don't need ah money to make money. Of course it's better to have more. It's easier to make money when you have a lot. 31:14.20 mikebledsoe Yeah, yeah, um. 31:25.63 Max Shank Like that's always been the case you know so. 31:26.60 mikebledsoe Yeah I want to go back to that the Amazon you're talking about people don't want things never want anything slower um in ah Alex hormose's hundred million dollar offers book which is one of the best books on offers I've ever read. Um, if if you're a coach. It's probably the. Like it. It very fits our industry but he talks about getting the 2 things that make something more valuable is speed and effort so less effort faster. An example that he uses in the book is. Why will so why would somebody spend $20000 on liposuction but have a hard time spending a couple thousand dollars on a trainer even though like it's obvious to everyone listening why you wouldn't want to get liposuction. But why can they charge that amount of money and there's. 32:20.79 Max Shank The speed and the ease. 32:22.67 mikebledsoe No, yeah, there's no um, shortage of people getting their fat rearranged by a surgeon. So. 32:31.97 Max Shank Well, it's like a different value system for that individual right? So they think their time is valuable. They don't think that um the cost of having their body sliced open is too high right. 32:47.11 mikebledsoe Yeah, yeah. 32:50.25 Max Shank And they think and they believe the cost of exercising for a long time is is too high So simple cost right? It's simple cost benefit and when we talk about cost um calories in time are almost synonymous right? because without calories you're dead. 32:54.63 mikebledsoe It's too expensive. 33:07.83 Max Shank But you could also think of time as the resource and actually it's a little more practical to think of it that way like how many hours per day you can invest you have a fixed amount Yada Yada and then you have dollars and as far as. Investing is concerned mean your your stuff and your time is basically all you got right. 33:31.11 mikebledsoe Yeah, so two things I've been thinking about in regard to offers recently I've been asking myself None questions. The none question entered my mind. Um as I was talking to a buddy who's in the cosmetics industry and he found. He found a product that if he walked into a room 80% of the women wanted his product and that got me thinking I go wow what is a product that if I walked in a room more than half the room would want it. So. 34:07.38 Max Shank Just start hanging out with me. But um. 34:10.20 mikebledsoe That's right, that's right? Ah, but there's there are certain products. Um you know, 80% of the people are using toilet paper 80% of the people drink water you know at least um at least 80% but yeah so like ah. 34:18.16 Max Shank Wait only 80% do the ah I mean I guess some people use the wet wipes but like in America at least a lot of people wipe their ass with their hands. 34:29.50 mikebledsoe Learnings We got bad days and wet wet wipes. Yeah in hand. Yeah yeah. 34:35.80 Max Shank Also that yeah and hand for talking global. It's better to just focus on North America or America for the sake of these conversations right? That's where our audience is. 34:47.50 mikebledsoe Most of them I think we had someone listening from Chad someone from Chad was listening yesterday I'll show you the stats. Yeah so Chad um the ah so I was thinking about like what is what is it that. 34:51.27 Max Shank I apologize to all of our audience in Sudan fucking from from Chad no way that's funny. Ah. 35:06.49 mikebledsoe That almost everybody wants to have and then and then a couple months ago I started asking myself the question of like how would I add a zero to every time I sell something how would I how do I make it 10 times more valuable. So. 35:22.97 Max Shank Oh. 35:24.76 mikebledsoe Some people may hear that and go how do I make it 10 times more expensive. No 10 times more valuable at least so valuable that someone had to have it so those are like 2 thought experiments I've had around offers I think that you know. 35:38.73 Max Shank You have. 35:42.60 mikebledsoe 1 is what's the total addressable market. So how many people out there want or need yours and also looking at how many people are offering the same exact thing that also impacts the total addressable market. So if you can offer something that's truly unique. Your marketing doesn't even have to be that good that truly solves a problem. 35:51.67 Max Shank 9 36:01.49 mikebledsoe And ah, a lot of people want it. It doesn't have to be that great and then um I think it's also much easier to create good marketing when you have that really special unique offer. Um and then also the thought experiment. I really like to do is the the 10 x how do I make this None times more valuable. What would what would that product or service look like for those people or what are those people spending that much money on. So if I go okay, what do people spend none on the majority of the market that spends that kind of money. 36:31.00 Max Shank Oh. 36:39.37 mikebledsoe Usually a home wine. Yeah so ah anyways, and then and then the other experiment too is what would your? what would your offer look like if it was a None of the price. 36:40.35 Max Shank Wine. 36:47.13 Max Shank Individual bottles. 36:55.47 Max Shank Yeah I like the decimal. The decimal imagination is pretty good across the board for any of those like can we get it 10 times faster to them. Can we get the results 10 times faster can we make the experience last 10 times as long, you know all that. 36:56.65 mikebledsoe What could you deliver. 37:11.80 mikebledsoe Yeah, um, yeah. 37:14.78 Max Shank Is ah it's a clean visualization for some reason it it expands way more than thinking of doubling it I mean of course mathematically. 37:19.44 mikebledsoe Well doubling doesn't work doubling doubling doesn't work because people I believe that people's minds will start gravitating towards working twice as hard. It's It's a lot easier to work twice as hard that if I say. 37:32.10 Max Shank Oh here. 37:38.36 mikebledsoe the the 10 x thinking is a governor on how much work you can do because you can't work 10 times more than you're already working I mean unless you're only working an hour a da hour then then you could shut up max. But then. 37:46.62 Max Shank Yeah I mean I could. 37:54.70 Max Shank Ah, hey this is work is my work for the day. 37:55.57 mikebledsoe But then um, yeah, there you go? Ah so so the 10 x thinking really does force people into a high leverage way of thinking. It's a higher order of thinking. 38:05.42 Max Shank I agree. You also said something that I was just talking about yesterday which is huge is you don't want to identify with suffering I mean you can if you want to but I feel like it is a major inhibitor in the results you get. Because instead of your ah result being proportional to the result itself your your metric is how much you suffered and the ratio of how much you suffered to what you produced and I think that um holds a lot of people in a. 38:38.16 mikebledsoe Um, yeah. 38:44.92 Max Shank Really diminished state because the the value that they were taught either implicitly or explicitly is that suffering is the value. Not the value is the value and hey that's fucked and I'm sorry if that's you ah. But you can change your mind if you want to. 39:06.58 mikebledsoe Ah, you're you're spot on. Yeah there there was a period of time where I didn't yeah. 39:13.72 Max Shank That's what I learned I mean full disclosure. That's what I learned like if you suffer more you're more good and the reality is ah like that's kind of true historically like when we tell stories if a guy suffers a lot. We're like man that Martyr was a real badass. He got. Drawn and quartered for what he believed in or this guy got crucified for what he believed in I mean crazy right? So you don't want to identify with suffering. It's way it's way more It's kind of a ah weird selfish thing. 39:34.23 mikebledsoe Yeah, yeah, yeah, wild. 39:49.29 Max Shank And if you really focus on solving a problem for somebody else. You'll recognize that your suffering is totally irrelevant except for the fact that if you suffer more you'll probably be able to produce less. So so. 40:00.32 mikebledsoe Yeah, the um ah in my in my trainings a lot of times I have students they do a journaling about how about the the collapse distinction of sacrifice and service and. 40:16.62 Max Shank Oh shit. That's a good one I hope you have that written down. It's nice. 1 40:19.67 mikebledsoe Yeah, So there's yeah, there's there's this it happens a lot with people with military Backgrounds Blue Colar Backgrounds I mean such as max and I come come from these types of backgrounds and the idea is that. Sacrifices and service are like intermingled constantly in the language. So as you're getting older because here's the thing we learn definitions of words through context we don't sit Down. We weren't taught each word and sat down and. Go Oh Let's look at the dictionary so we learn everything through context and so unconsciously a lot of us when when people hear about service their mind automatically translate that to be associated with sacrifice as Well. And so. 41:12.82 Max Shank Get right. 41:14.92 mikebledsoe What ends up happening I see this a lot with mothers is if they like they they can't enjoy themselves because the moment they start enjoying themselves. They're not being a good mom. Yeah, exactly exactly So this. 41:18.34 Max Shank Oh yeah, the Sufferin mama. 41:27.80 Max Shank They're a bad mom. You're a bad mom. What are you fucking enjoying yourself bad mom. 41:34.74 mikebledsoe This idea So I have everyone journal out you know, ah the definition of each go look it up just go look it out and write it down now. Can you have service without sacrifice. Can you have sacrifice without service. Yes, on both. So. 41:40.86 Max Shank M. 41:50.24 Max Shank Depends on how you define sacrifice 1 of the definitions I think for sacrifice is just ah like what are you? What are you paying right? I'm sacrificing this in exchange for this. So it really depends on the. 41:53.71 mikebledsoe Um. 41:57.89 mikebledsoe Yeah, well my friend Jesse just yeah well Jesse Elder defined the sacrifice is that you the difference between sacrificing and investing is. 42:07.32 Max Shank The definition. So what you said is right? You just have to have it there. 42:16.53 mikebledsoe A lot of times people use the word sacrifice when they're talking about giving up something now for something greater later and that's yeah and that's technically an investment. Not a sacrifice sacrifice is when you give up something for a lesser value. So that's. 42:21.74 Max Shank Like in a chess game when you do a sacrifice for a gambit. 42:35.33 mikebledsoe That's a distinction that he's created that I that I find to be really useful that may not necessarily be true, but it's a really useful way to think possible. What. 42:39.58 Max Shank Um, you know I don't even know if it's possible to sacrifice something for a lesser value because in that moment you are making a value estimation. On what you're going to get out of this behavior. So I think you are always ah basically gambling. Um, it kind of is similar to yeah I think I mean people always do what they think is going to get them. 43:04.90 mikebledsoe Ah, sometimes people know that they're gonna I don't know it's hard to say I. Well, let's get out. 43:15.94 Max Shank The the most for the least if we want it if we want to simplify it down people want the most for the least and sometimes what they give up is not worth as much as what they got is like my friend Rob says is the fucking you're getting worth the fucking. You're getting. 43:32.52 mikebledsoe Um, or going like this. Yeah. 43:33.84 Max Shank Ah, ah what you made me think of you. What me? what you made me think of though um was why I think ah tolerance is the worst thing in the world I think being able to I think. 43:48.85 mikebledsoe Dude you live in California you're supposed to be tolerant of everything everybody all the time you you should have a flat flat set of values. Everything should be the same value all the time. 43:52.76 Max Shank No okay so go go ahead and lump lump me in lump me in with tens of millions of people in a sweeping generalization because I'm such a normal such ah because I'm such a normal fucking dude in the None place right. 44:02.66 mikebledsoe I Just did I. 44:11.11 mikebledsoe Ah. 44:12.38 Max Shank Jesus fucking Christ so being able to tolerate physical forces. That's good. That's athletic, right? But when people tolerate something. Ah let's say psychologically or relationship. Wise it's ah it's one of the worst things you can do because you're not what you should do is you should reject it or you should accept it and I think people make the mistake of they tolerate. Which is like they're being wounded constantly and they build this resentment from this little barbed wound so you should either accept it fully or reject it but you should never tolerate never tolerate behavior you don't want accept it. Let it go or reject that shit. 45:02.91 mikebledsoe Ooh. 45:07.80 Max Shank Don't fucking tolerate. It's the work tolerant. You heard it here first. Tolerance is the worst thing for a relationship. That's what's up. 45:13.70 mikebledsoe I Love it I Love it. You're right I like the acceptance or reject it. Tolerance tolerance is like I don't want to make a choice I don't want to. It's a lack of responsibility in the context your. 45:25.60 Max Shank Um, yeah, no, it's even worse. It is a choice. It is a choice I'm gonna I'm gonna watch I'm gonna watch this thing that a person does and I'm not gonna like it and I'm gonna Harbor resentment because of it. 45:32.42 mikebledsoe Well, every non-choice is a choice. 45:45.00 Max Shank And it's going to feel like and it's going to feel like a perpetual cost is's going to feel like ah, a perpetual suffering. It's going to feel like a sacrifice. That's what made me think of it is like you're you're you're now in a psychological energetic debt because you are tolerating instead of accepting. 45:51.37 mikebledsoe Ah. 46:02.80 mikebledsoe Yeah, yeah. 46:04.66 Max Shank And it's like that French phrase to know all is to forgive all like you know full acceptance is going to allow that energy to flow full rejection is going to allow you to flow your energy elsewhere but Tolerance is just this like parasitic energy leakage where nobody's winning. Out of that Deal. Tolerance sucks. 46:24.55 mikebledsoe I Really I Really like that perspective. That's that's brand new for me I'm gonna write some things down. But I think that's just gonna be the title of the show is tolerant sucks. 46:41.64 Max Shank I knew I stumbled onto something good here. This is a new thing for me too. It's when within the last week some headline shit. Yeah. 46:42.95 mikebledsoe Yeah, some headline shit. Oh yeah, yeah, what did you? What did you? What caused you to stumble across this one. What we got you thinking on this. Do you remember you might be like me, you just wake up and you're like ah. 46:55.54 Max Shank So my my my special lit I mean I'm kind of like Richard Feynman in that sense where like I just get a kick out of thinking about things I like to dance around with sticks and ropes and clubs and swords and that kind of shit. But. 47:06.10 mikebledsoe Ah. 47:14.72 Max Shank I also get a real kick out of just sitting in a big comfy chair and thinking about shit you know, but this time ah I was talking with my special lady friend. None of her friends. Ah, just recently broke up with her boyfriend right? And so. She went to go console this friend. She told me a little bit about what's going on nothing like no grizzly details or anything like that just in um, you know generalities. How do you interact and relate to another person and. You realize that it's ah it's rarely something like all at once that sends it to hell there is a straw that breaks the Camel's back but there's always something in the background that is being tolerated. That's the problem is like something has been tolerated instead of accepted or rejected. Accepted boom floodgates are open rejected boom the gates are closed and so as far as like ascribing fault to None party or the other like the the alleged offender or the one who's just quietly suffering those offenses. It's like. You got to take away that resentful tolerance and accept everything whole heart as it is or you got to reject it a little bit more forcefully and the longer those boundaries get ah, blurred and fuzzy and. You move your boundaries in and you feel resentment because now you're not really comfortable because your boundaries aren't where you'd like them to be um, it. It just seems so clear to me now even looking back at all my past relationships and I've never felt better about that. Personally because you just learn something from everybody and you appreciate the time for what it was and it's it's very easy to become ah resentful and I think that's ah all because of tolerance instead of acceptance or rejection. 49:21.30 mikebledsoe Love it. Love it. Thank you for that one all right? What's have do with ah fishing poles. Yep. 49:24.63 Max Shank And yeah, man, Thank you, You want to know so people often ah resent their circumstances and they tolerate their circumstances but they don't fully accept them either. And that's like having a big chip on your shoulder. Ah and and you're stuck in this ideology rather than just accepting where where you are here and now and realizing that what you have is here and now and whatever you have. That's what the fuck you have. And if you're like but that other guy has more. It's like Okay, yeah, yeah, he does so like a thousand years ago. The guy who had. 50:08.62 mikebledsoe What are you gonna do about it anytime anyone complains about something I ask them? What are you gonna do about it and a lot of time that throws people off. 50:19.83 Max Shank Um, well look. You should either be ah like asking for help or offering help Really if you're not sure what to do like ask for help or offer help You're not going to get anywhere. 50:29.63 mikebledsoe Yeah. 50:35.87 Max Shank By complaining unless you go into politics then you can get a tremendous amount you can actually get more power and money than anyone else in the world If you just come That's professional level complaining. 50:43.67 mikebledsoe Could you imagine if if ah could you imagine? ah like ah a Ceo going out in the world and complaining for his marketing just going out there and complaining about shit. 50:59.28 Max Shank Ah, Amazing. You can only complain as part of your marketing If. You're complaining about the state of the market I Can't believe how horrible this market is. That's why I came in here to change the game with my new and improved version of what this market is lacking like there's a., There's ah, there's a place for it for sure. But yeah I I think ah, you don't want to tolerate your situation you fucking accept it or you reject it and you come up with a new one. But I think I Really think Tolerance is like ah a really bad value. Ah, in the sense that we're talking about and in the sense of physical forces. It's one of the best ever means you can tolerate a huge amount of force without ah deform ah plastic deformation right? without breaking or deforming. So That's that's a good thing physically and then energetically acceptance not tolerance but acceptance so I think that applies to where people are in their lives. Professionally I think Also I think a lot about. A lot of acceptance is about seeing things for what they truly are and when it comes to putting an offer together. It's like it's great if you like something but it doesn't mean that other people have to like it and the same thing is true for like a solution that worked for you. It. It may not be the solution that everybody else wants and I think that's ah, that's how a lot of people get sucked into some sort of weird fanaticism or zealotry I'm trying to think of a less fancy word but they get they get really hyper about something. Because it really worked well for them and then they start basically using a hammer to bash down every screw that they find because they don't know the difference in what is being presented in that other person versus what happened to them. They're like oh my God I did hamstring curls and it cured my life. Everyone's doing hamstring curls and I've I've attended maybe 50 weekend seminars in my life. No. Well I mean as a student I've taught like 200 but I I would ah I would notice it in myself. I'd go to a seminar I'd come back and I would just be like parroting that shit I couldn't help it you know and as I started teaching more seminars I made more and more of a point to remind people to not just like brain dump. 53:31.78 mikebledsoe Yeah. 53:46.65 Max Shank Everything I told them on their new clients and think that you know it's a 1 ne-size fits all approach to everything. 53:50.90 mikebledsoe Yeah, yeah, yeah I had a ah talk with a guy the other day where I told him just that in his marketing is focus on the benefits. Not the features. He had all these features it was revolutionary for him. 54:05.10 Max Shank Revolutionary Revolutionary Revolutionary The features just need to be a bullet point to justify the price I think unless it's part of the story. 54:08.55 mikebledsoe But it's well this is this is the problem. Well None problem is people are focused on the people people know the features and they think that if I they tell other people the features they're going to get the value of it but they need to hear the benefit they're going to get from the features. But the other thing is is going back to being in touch with reality I'm not sure. There's you know I think there's some coaches out there that are telling other coaches that you know they can make a million dollars you know following their their bliss type of thing. But. 54:45.90 Max Shank Some of them some of them. Yeah. 54:47.64 mikebledsoe Some of them some of them can and I think part of it is like some of them did and then they turn around tell people do the same thing but that doesn't always work. So for instance, yeah. 54:56.64 Max Shank It's like multi-level marketing. It's like multi-level marketing like 90% of the people. Ah, it didn't have what it takes in the none place and did nothing with it and then a small percentage are like fucking rock stars and they're like. What is this an electric dildo some fancy antioxidant berry juice I'll sell None of them this month I'm on it. You know what? I mean it doesn't it doesn't matter even what it is. There's just that crew that will always do well. But. 55:14.20 mikebledsoe Yeah, yeah, yeah, yeah, absolutely. But I get for instance I'll get a I'll get a coach as I'm like um I'm like okay, what are your goals. Oh I want to be able to make x amount of dollars. I was like okay your business needs to make this amount if you want to take this amount home and there and then it's kind of like a oh shit and I'm like okay who's your who's your client like what type people are you serving is like well mma fighters in their early twenty s trying to go pro. 55:32.25 Max Shank Well. 55:50.50 mikebledsoe And I go Well do those guys have money. Do they have and and do they valueate? Yeah I mean and well I think most guys trying to go pro and mate don't have money I I. 55:54.28 Max Shank Do they want this I mean a lot of them may have money but do they want it. 56:05.48 Max Shank My experience is the same I used to want to train those guys like my gym at the very beginning because I was into all that shit I was like a fucking retarded testosterone out 21 year old when I started my gym I was I was fighting in the cage. 56:08.46 mikebledsoe Okay, yeah. 56:25.37 Max Shank Was like I am a tough motherfucker and I'm gonna fill this gym full of guys just like me and you know what those guys didn't pay a God damn thing those guys suck Those guys are those guys are always about like. 56:30.30 mikebledsoe Yep. 56:39.51 Max Shank Ah, dude I'll tweet you bro and I'm like oh Jesus fucking. It didn't take long for me to head down to the country clubs and swoop up some of the 45 to 65 range there are easier businesses and hard businesses. Let's just say it that way. 56:41.49 mikebledsoe I'm great people. 56:46.79 mikebledsoe Exactly exactly? Yeah, so like what I. 56:59.15 Max Shank There are easier businesses. There are things that people already want and there are things that are a tough sell. 57:01.69 mikebledsoe Yeah, well here here's the thing I I do 2 things for free. So I get.? Yeah yeah I did 2 things I have 2 offers for free that I give people and both of them tap into my expertise that I normally get paid for or at least used to get paid for and I am he ruined it as. 57:11.61 Max Shank I'm excited by whatever these 2 things are going to be by the way. Ah. 57:25.76 Max Shank Is it prostate massage is that one of them. Sorry. 57:31.23 mikebledsoe Um, so I give these things away and I and I love it because I don't charge a dime for it whereas a bunch of other people are trying to figure out how to charge what I'm doing when I'm offering for free and the only reason I can offer it for free is because I have. Paying customers somewhere else people that actually do have money. 57:50.81 Max Shank Oh shit, he's flexing on y'all right now I give away better stuff for free may maybe better. You don't always get what you pay for, but it's because you are so confident. 57:57.60 mikebledsoe Well not yeah, probably but like maybe better you don't always get me pay for it. 58:08.12 Max Shank In your ecosystem right? that you have created that once they experience something you've given them for free. You got None of value down the road right? no. 58:15.17 mikebledsoe Well well here's the thing is thinking about like um, well yeah, maybe but actually I don't have a plan for it at all with the 2 things I like I have no plan for either None of these things to ever make money and these are. But types of thing people want to help people who it's charity. That's not really it's not it's not really charity um oh no, what? what? I give away for free is I do a Tuesday night workout for a handful of my buddies at my house. 58:32.25 Max Shank Um, so it's so it's marketing. No fuck you. It's not char you it's marketing a free book is great marketing. 58:48.71 Max Shank Oh that's nice. Yeah, that sounds great. 58:51.82 mikebledsoe Right? And then we grill some meat afterwards and we kick it and they get world-class training. You know most of them never been exposed to like a coach that's been exposed to things I've been exposed to so they're getting their minds blown. They're learning more about their bodies for an hour once a week and. 59:09.18 Max Shank I dig it. 59:10.76 mikebledsoe I and I never care to train pay you know accept money for for physical training. So I do that So I give that away for free and then I give away which I give that to people who don't know that they could get training right? like they don't even know to go get it but because. 59:25.58 Max Shank Right. 59:29.20 mikebledsoe My friends I'm like come over to my house I'll I'll I'll treat you and then on Thursday mornings I have I meet with these guys who are blue collar and these guys could can't afford me for for the types of of advice and. Coaching that I would give but if they can figure out a way to make time out of their day at None a m on Thursdays I meet with them at the park. We kick it for an hour and I just help them with whatever it is. That's going on in their life. Well I just kept on coming across all these guys so like ah it was like I was getting like all these blue collar guys like. 59:59.36 Max Shank No kidding How do you set this one up. 01:00:08.40 mikebledsoe I'd be at a cafe student just couldn't stop talking to me so I was like I Well I guess I'm not supposed to work' going to supposed to talk to this guy. So I talked to this guy I'm like oh you start sharing his problems with me is like I don't know why I all a sudden look like a a target for other people's problems. But then. 01:00:16.86 Max Shank Ah. 01:00:26.97 mikebledsoe I Got a guy that came to saw saw me solar and you know the the conversation turned and he needed some help so I was able to give him some help and then another guy I met ah you know at the at the gym same thing like you know he's he's. Somehow what opens up to me and starts talking and then so I got these guys and I'm like look if you have any of your other friends that you know and some of these guys are dealing. You know they're dealing with some heavy like legal stuff and all sorts of crazy shit and so I'm meeting with them and. For most of them the benefit they get is just understanding that whatever they're experiencing internally other guys are experiencing that same thing internally too. I mean that that by itself is just so healing because most of these guys they screwed up something we Well we all screwed up. 01:01:14.37 Max Shank Ah. Lost Boys their lost boys. 01:01:23.26 mikebledsoe We we all screw up in our life. Yeah, we all screw up in our life At some point right? and then we then we judge our s ourselves for having screwed up and most guys they just clam up and never share that with anybody because they think that their situation is truly unique. 01:01:33.28 Max Shank Often. Talk about suppressing right? I mean who suppresses more than dudes with their feelings. Ah. 01:01:41.70 mikebledsoe Yeah, yeah, So um, so just just the act of getting out and hanging out and talking about it and then realizing that other dudes have the same problems and then and then I'll obviously also offering strategies for dealing with. These things. Yeah, so these are 2 things that I like to I just do for for free that I know other people are trying to charge for and if you're trying to sell coaching to somebody that doesn't have money like I don't have any interest in trying to sell something. 01:02:02.70 Max Shank It's like a feeling of a community. It sounds like. 01:02:18.38 mikebledsoe To the blue collar I'm not gonna go sell coaching to the blue collar community one. They're not really looking for it. Um, and ah because they don't know it exists. They just don't even know it exists. Yeah. 01:02:22.90 Max Shank But now. 01:02:31.73 Max Shank You're talking about using the right bait for the right fish basically and the fact that not everything has to be ah, a monetary exchange because my guess is you get a tremendous amount out of these experiences every week otherwise you would not do them. 01:02:38.25 mikebledsoe Not everything. 01:02:44.47 mikebledsoe I Absolutely so but the only reason I can do them is because I am using the right bait with the right fish somewhere else that feeds me it pays my bills it. 01:02:53.96 Max Shank Exactly you got a crew of guys out on a fleet of boats. They're catching fish you're shooting the breeze with the guy at the diner and if you don't free up your time. Ah, you're always stuck with the pole. 01:03:02.32 mikebledsoe Exactly. 01:03:11.21 Max Shank In the River You don't have a chance to tell other guys about fishing. You don't have a chance to just relax on the beach yourself. Um, yeah, that's a really interesting way to use our resources right? It's like you're using your resources to get something that. 01:03:29.84 mikebledsoe Yeah, well, ah, there's ah this this actually happens in like a lot of the the medicine world like I learned about this from Ashley she's psychotherapist and they have this thing called a sliding scale. So you know they may charge. 01:03:31.12 Max Shank Ah, you can't purchase. 01:03:49.28 mikebledsoe Two hundred bucks, two hundred and fifty three hundred bucks an hour as as a psychotherapist to their clients. But if someone comes in There's a certain number of spots they have allotted that they're allowed to go down in a sliding scalells like you know I'm only in charge you a hundred bucks because I know you can't afford it in this and that and I look at it I go man. Ah, sliding scale is too narrow I want a sliding scale where I'm charging this person $3000 per hour and then I'm giving this person the thing for twenty bucks an hour or five bucks an hour or free ends. 01:04:20.22 Max Shank Well, that just means you're good at drawing a boundary of what you feel comfortable with my my thing is people pay full price. Ah for what I'm doing or they pay nothing and I I I like that I like that idea better. 01:04:31.70 mikebledsoe Yeah, that's that's pretty much I don't I don't do discounts either. You know. 01:04:39.83 Max Shank Because um, when I was when I was coming up when I was just a young book coming up I was ah you know started out coaching people

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