Podcasts about Funnel

In this episode of the Coaches Compass, Mike drops some serious tough love about what's missing in your business and what all of the successful coaches have in common. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

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In this episode, I introduce the "Fast Track Funnel," an innovative strategy designed to optimize sales outcomes in today's saturated digital marketing environment. We have seen a lot of success since switching our sales funnels over to this system 18 months ago, so I want to share with you my insights on how to adapt your sales funnels amidst the evolving online landscape, especially with the rise of AI tools like ChatGPT.While there has never been higher content saturation than now, there are still effective strategies to keep sales funnels profitable and engaging. The Fast Track Funnel focuses on immediacy, allowing prospective clients to sign up for webinars without delay, which is crucial in our fast-paced world. By merging the webinar video with the sales page, we have created smoother transitions from content consumption to purchases.I also break down consumer behavior in this episode, emphasizing the need for transparency and control over viewing experiences to improve retention. I have some pretty compelling data to share with you which demonstrates the positive impact of the Fast Track Funnel on conversion rates, even amidst competitive pressures.This episode is a must-listen for anyone looking to boost their sales performance effectively.Tune in to explore:- How shifts in digital marketing affect sales funnels- The benefits of the Fast Track Funnel for instant webinar access- Techniques to improve conversions through strategic funnel design- The significance of consumer control over content viewing- Proven methods to elevate your sales funnelsIf you're ready to refine your business strategies and thrive in the digital marketplace, this episode is filled with the practical insights and actionable advice you need!Chapters:0:00: Introduction to Fast Track Funnel0:43: The Changing Landscape of Digital Marketing4:00: Overview of the Fast Track Funnel6:39: Key Features of the Fast Track Funnel8:25: The 72-Hour Open Cart Strategy10:31: Automated Sales Sequences Explained13:14: Results from the Fast Track Funnel16:06: Webinar to Sale Conversion Rates18:07: Teaching the New Funnel Strategy18:44: Getting Help with Your Sales Funnel19:28: Conclusion and Next StepsNeed some help getting a strategic sales funnel built for YOUR business? Book a free strategy call now to get the process started: https://gillianperkins.com/100KWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In dieser Folge öffne ich die Blackbox unserer erfolgreichsten Strategie: die Trojanische Pferd-Methode. Ich zeige dir, wie wir mit einem ultra-spezifischen Funnel nicht nur den perfekten Einstieg schaffen, sondern auch gezielt die richtigen Kunden anziehen – und das mit minimalen Werbekosten und maximaler Wirkung. Du erfährst, warum klassische Leadmagneten heute kaum noch funktionieren und wie du stattdessen ein Angebot entwickelst, das an deinem Kernprodukt andockt, aber nicht alles verrät. Ich teile Insights aus echten Projekten und gebe praxisnahe Tipps, wie du deine Ads psychologisch auf den Punkt bringst. Wenn du im Marketing schon richtig fit bist und Lust auf den nächsten großen Hebel hast, ist diese Folge für dich ein Muss! Lass uns dein Trojanisches Pferd entwickeln: https://matthiasniggehoff.de/ Verkaufspsychologie ‒ Das Geheimrezept für mehr Erfolg im Online-Marketing und Sales Direkt umsetzbare Blueprints und erprobte Akquisetaktiken Individuelles Profi-Feedback statt überfüllter Massen-Calls TÜV-Zertifizierung als Experte in Verkaufspsychologie möglich Das beste Marketing- & Sales-Framework auf dem Markt. Umsatzstark und ohne 08/15-Vorlagen – seit mehr als 10 Jahren.

In this episode of the Dietitian Boss Podcast, Libby Rothchild, explains how to create your first client funnel. She simplifies the process into three main steps: creating a lead magnet or freebie, developing a short email sequence, and implementing a clear call to action (CTA). She emphasizes the importance of starting small, keeping your content bite-sized and specific, and ensuring all links work properly.

Ever wondered what Dr. Deming really meant by "profound knowledge" — and how it can still transform your work today? In this conversation, Bill Scherkenbach shares with host Andrew Stotz lessons from Dr. W. Edwards Deming on profound knowledge, systems thinking, and why "knowledge without action is useless, and action without knowledge is dangerous." Tune in for wisdom, humor, and practical insights on learning, leadership, and finding joy in work. TRANSCRIPT 0:00:02.2 Andrew Stotz: My name is Andrew Stotz, and I'll be your host as we dive deeper into the teachings of Dr. W. Edwards Deming. Today, I'm continuing my discussion with Bill Scherkenbach, a dedicated protege of Dr. Deming since 1972. Bill met with Dr. Deming more than a thousand times and later led statistical methods and process improvement at Ford and GM at Deming's recommendation. He authored the Deming Route to Quality and Productivity at Deming's behest, and at 79, still champions his mentor's message, learn, have fun, and make a difference. Bill, how are you doing?   0:00:36.3 Bill Scherkenbach: Doing great, Andrew. How about you?   0:00:38.6 Andrew Stotz: I'm good. It's been a while since we talked. I took a little holiday to Italy, which was. I was out for a bit, but I'm happy to be back in the saddle.   0:00:48.9 Bill Scherkenbach: Dove in Italia?   0:00:51.3 Andrew Stotz: Yes.   0:00:52.5 Bill Scherkenbach: Where in Italy?   0:00:53.6 Andrew Stotz: Well, I went to Milan for a trade show in the coffee industry, and then I went to Lake Como and relaxed and oh, what a paradise.   0:01:03.2 Bill Scherkenbach: Beautiful. Beautiful. Yep.   0:01:05.0 Andrew Stotz: And, of course, always great food.   0:01:09.4 Bill Scherkenbach: Yep, yep, yep. Well, you have a chance to use the PDSA on improving your mood there.   0:01:16.6 Andrew Stotz: Yeah, it was just... The resort I stayed at was a tiny little place on the side of a hill, and the food at this tiny little place was fantastic. We just didn't want to leave. Every single meal was great. So I love that. Who doesn't love that?   0:01:34.4 Bill Scherkenbach: They didn't have a food cart in the background.   0:01:38.0 Andrew Stotz: Yeah. In fact, they didn't really open for lunch.   0:01:39.8 Bill Scherkenbach: Like what they do over here.   0:01:41.3 Andrew Stotz: Yeah, they didn't open for lunch. They only served sandwiches at 2pm so we had to hold out. But we still, the sandwich was so good. We just thought yeah, just wait.   0:01:51.3 Bill Scherkenbach: Early lunch. Yep.   0:01:53.3 Andrew Stotz: Well, you've got some interesting stuff to talk about today, and I'm gonna share the screen, and then I think we can kick it off from there. So let me see if I can get that up straight here. One second in. All right, so hopefully, you see a white screen that says profound knowledge. You see that, Bill?   0:02:16.0 Bill Scherkenbach: Yes, I do.   0:02:17.2 Andrew Stotz: All right, well, let's... Yeah, let's. Let's get into it.   0:02:23.2 Bill Scherkenbach: Oh, okay. I'll go from the bullets that I've got, and we'll hear from Dr. Deming and how he couched it in a little bit, in a few minutes, but he recognized that leaders would say they had the knowledge. Oh, yeah, we do SPC. We follow Deming's philosophy, we do that. But they really only knew the buzzwords. And to an extent, and I don't know how he came up with the word profound, but I do know in speaking with him that he intended it to be a degree of expertise that was beyond the buzzwords. Now, he said you didn't have to be an expert in it, but you had to know enough to be able to understand it and in fact, use it, as we'll talk about in a little bit. And knowledge obviously includes, as he said, an appreciation for a system and variation and knowledge and psychology. And as we'll hear in the audio, he also didn't really limited to that when he said there was there... His point, main point was that there are a whole bunch of interrelated subject matters that are very, very useful in managing your business or managing any organization.   0:04:17.1 Andrew Stotz: You know, I was thinking about that word profound. It's oftentimes wondering exactly what is meant by that. This is helpful to help us understand. It's, number one, about expertise. And I think the thing that I've always also felt is like, when you understand appreciation for a system, knowledge about variation, theory of knowledge and psychology, it, like things click, like it comes together, it's a whole. And that's the way I've thought about it. But that's interesting about the expertise aspect.   0:04:51.8 Bill Scherkenbach: Yeah. And that's something Don Peterson at Ford spoke about. He gave a very good talk to our leaders with Dr. Deming in attendance. And he said that a lot of you have said, "Oh, yeah, we already do this at Ford, " but you have to come to grips with a lot of you have been promoted for perhaps the wrong reason throughout your career, and you're gonna have to change. The change starts with us. So that was very impactful for Dr. Deming to listen to that.   0:05:32.7 Andrew Stotz: Yeah. And I just thought about the idea of profound action. Like, once you get this knowledge, does that mean that you're going to also, you know, the way that you do things is going to change substantially.   0:05:47.3 Bill Scherkenbach: Yeah. I mean, that's been a philosophical question. In one of the slides, I quote Confucius. About 2500 years ago, essentially saying knowledge without action is useless and the action without knowledge is pretty dangerous. But that's been consistent with Eastern and Western. Aristotle did the same thing, and Mid Eastern folks did it as well. Philosophers dealing with, yeah, we've got knowledge, but everyone agrees, at least in the good thinker role, that, that you've got to take action, otherwise it's useless. Okay, so we've got, and the subject matters, as I said, are not new. And he coalesced on four, but the general thought was that. And you've got to remember Dr. Deming was a classically trained physicist in the 1920s. And because of that a lot of, although it had been a few years, but they were very aware that everything started in the both, the eastern philosophies and western philosophies. Everything started with philosophy. Science wasn't a separate subject matter. And so everything was connected on how people should live, on how the stars move, a whole bunch of stuff. It all was philosophy. And these various subject matters evolved over the years.   0:07:50.6 Bill Scherkenbach: So even though he stopped it for his general intent was that a whole bunch of things are interconnected. If you go study these various subject matters.   0:08:05.1 Andrew Stotz: It's interesting because I attended the seminars in 1990, 1992 and then I went to Thailand and then I did other things and I didn't really keep up with it because I was in the financial world and doing my thing. And then I got The New Economics years later and there was this discussion about System of Profound Knowledge. And then I think about also going back to your previous discussions of what it was like being in a classroom with Dr. Deming when you first met him and studied with him. You know, that these things were going on. Obviously he had a deep understanding of variation. He definitely understood about the theory of knowledge from his scientific background. But I'm just curious, as you... It's interesting what you said, these things are not new. It's the way he brought them together. I just find that, that fascinating. How do you see that journey for him going from when you first met him to a very full formed concept or theory of profound knowledge at his later years?   0:09:15.3 Bill Scherkenbach: Yeah, I think things just solidified or codified. I mean, when I first met him in '72 at New York University Graduate School of Business, he didn't have 14 Points. He didn't have the Deadly Diseases. So none of the stuff that were codified as he progressed. I mean the one thing that I've mentioned it a number of times, the most important thing I learned from him is that you never stop learning. And he epitomized that sense of continual learning in improving oneself. So he tried to learn from everyone. But, but yes, for instance, as I mentioned, he was a degreed physicist and ended up doing a whole bunch of. And that transitioned into statistics which was a relatively. Well, I'm going to say everything is relative. But new in operationalizing the use of statistics besides counting people and the experiments at Rothamstead for agriculture. I mean, that really was some of the... But the earlier stuff, yeah. Was helping their patrons gamble better.   0:11:02.0 Andrew Stotz: And so I often take comfort in your descriptions in the first episodes about how he hadn't put all of these things in place at the age of 72. And I think there's still hope for me, Bill, to figure it out and put together my grand thinking.   0:11:22.7 Bill Scherkenbach: Yeah. Oh, no, I understand. I mean, I'll be 80 in less than six months. But he really, he started out getting his foot in the water here anyway when he was 79 also. So there's a chance. There's a chance.   0:11:46.4 Andrew Stotz: There's a chance. All right, well, the next slide, you're talking about the connections.   0:11:51.6 Bill Scherkenbach: Yeah. Again, all the subject matters are, again, evolve from philosophy and they all are interconnected in many, many ways. So, yeah, if you could play what Dr. Deming's introducing, that might set the stage.   0:12:14.0 Andrew Stotz: Okay, let me play this audio. Hopefully it comes across. Okay.   [video playback] Dr. Deming: Let us begin our study of Profound Knowledge. Profound Knowledge. Provides a roadmap to transformation, not just change, but a roadmap to transformation. Nothing else will satisfy our needs. Not just change, a roadmap to transformation into a new state. The System of Profound Knowledge, appears here in four parts, all related to each other: first, Appreciation for a System. Which we shall study, we shall study a system, and soon, I won't keep you waiting. And Theory of variation and theory of knowledge and knowledge of psychology and add anything you please, sociology, anthropology, whatever you please. I present these four parts to Profound Knowledge. They are interdependent, they cannot be separated. One need not be imminent in any part of Profound Knowledge in order to make it, in order to understand it and apply it.   0:13:30.9 Andrew Stotz: That's quite a mouthful.   0:13:33.1 Bill Scherkenbach: Yes, it is. Yes, it is. What I've got to do is go back to the tapes and get the lead in and follow on to that. But yeah, that's how he introduced profound knowledge in his later seminars.   0:13:56.2 Andrew Stotz: So what would this have been? What, 1990, 1991, 1992?   0:14:03.8 Bill Scherkenbach: Well, probably, I would say, yeah, maybe '89.   0:14:10.6 Andrew Stotz: Okay.   0:14:11.9 Bill Scherkenbach: In there. Yeah.   0:14:13.8 Andrew Stotz: So I took out a little transcript of that and I want to just go through a couple quick points, if you don't mind. He starts off by talking about it's a roadmap to transformation, not just change. Why would he say transformation rather than just change?   0:14:38.6 Bill Scherkenbach: Well, he changed really, transformation. And he thought a metamorphosis would be better. There's a butterfly in there somewhere, but it needs change. And it's not just, I know he mentioned the western style of management, but in my travels, Eastern style of management is just as bad. And again, knowledge is, is literally encompasses space and time. Looking at the past, projecting or predicting the future, little space, great space. And when you look at Western philosophies or western style management, we have emphasized the individual. So restricted space and short term. And the eastern philosophy of management took a longer term viewpoint of things. And they said it's not the individual, it's the team, the family. In my opinion, you have to, everyone, no matter where you live in the world has to balance those two, being able to take joy in your work as an individual. To be able to take joy in your work as a member of the team. And, I mean, I've been asked years ago, how long would it take? And I would say, "Well, Deming says it'll take 30 years." So over here in the US it's going to take a long time, but it's not going to take a long time in Asia, it's only going to take them 30 years. So time is relative, so is space.   0:16:53.2 Andrew Stotz: And there's something else he said in here that if you could try to help me understand and help the listener understand it. He talks about, you know, he gives a summary, theory of variation, theory of knowledge, knowledge of psychology. And then he adds in this line, "add anything you please, sociology, anthropology, whatever you please." What does he mean by that?   0:17:16.6 Bill Scherkenbach: That's what I said before he came from the the school that everything started with philosophy and things broke off science and all of these various disciplines. What he's saying is he's gone to, his theory of profound knowledge is included these four. But the general message is any discipline is interconnected with each other. So you don't have to be restricted to these four. And you're going back to how knowledge was developed in the first place. And perhaps it could be full circle, although I'm not going to get bogged down with the potential of AI contributions. But you need to, you need to recognize that many, many subject matter are interrelated because they were spawned from the original Eastern philosophy and Western philosophy.   0:18:37.5 Andrew Stotz: And one last thing on this, he wraps it up with this statement that also, you know, particularly given his depth of knowledge of the subject, he said, "One need not be imminent in any part of profound knowledge in order to make it, nor to understand it and to apply it." Why do you think he had this need to explain that you don't really have to know this in super deep detail?   0:19:02.7 Bill Scherkenbach: Well, I think he was being off a little bit. The word profound scares a lot of people. And so there's again a balance. You need to go far beyond the buzzwords, but you don't need to be an expert in any of those fields in order to grasp and be able to in some cases, I think, contribute to them. So he's saying that he's trying to better explain or define the word profound.   0:19:48.8 Andrew Stotz: Yep. Okay, now the next slide is incredible. A lot of different things on here that you're showing. Maybe you can explain what you're getting across in this one.   0:19:57.9 Bill Scherkenbach: Yeah, this is a MEGO chart. My Eyes Glaze Over. What I tried and I'm. I'm continually updating it. The different colors are from the fields of statistics, the fields of epistemology, psychology and systems thinking. And I'm linking a whole bunch of them together to show that there are similar thoughts in all four of these fields that contribute to a better understanding and use of all of them. Now the next slide, hopefully is more visible. It should be. I'm focusing on a stable process, which is statistical concept. Stable process means you've got by definition of Shewhart. There's a... Deming would call them common causes. When common causes are... When a process is stable, you're able to do design of experiments. Some of the enumerative methods work very, very well or with some degree of belief with a stable process. The red bead experiment was stable. Rule one and two of The Funnel. Stable process. Common causes in theory of knowledge. There's comment, well, I've seen that before or no, jeepers, I've never seen that that hooks up to some other special causes and statistics. There's a concept in theory of knowledge where you're talking about general providence or specific providence that the storm just, it hit everyone and pick out anyone in systems thinking you can only have a stable process if you have negative feedback loops and negative feedback.   0:22:40.0 Bill Scherkenbach: Again, I think I had mentioned in a previous discussion with you, negative doesn't mean it's bad. It just means it closes the loop and it seeks a stasis so, and that's the only way you're going to get. I'll simplify just about the only way you're going to get a stable process. There's a negative feedback loop in there somewhere. Stable process leads to long term thinking versus short term thinking, the theory of knowledge, empirical knowledge is never complete. Knowledge is theory applied over time. Stable process over and over and over again. The theory matches the data or what you predict, you then have knowledge. So the point is that, that there are a number of specific learnings. Well, for instance, let me see here, what's on. I have to adjust this. Okay. From psychology you've got what the psychologists call a fundamental attribution error. And that is mistaking who, as Dr. Deming says, who, who did it, who did it, did the people do it? Or did the system do it? Did the process do it? And in psychology, although it's in a different place, you've got following Rule 3 of The Funnel is a psychological term called complementary schismogenesis.   0:24:42.3 Bill Scherkenbach: And that's easy for me to say, going back to the Greek schism of split in genesis of a birth of a split. What that means is in psychology it's two people trying to one-up another. I've got this example. Well, I can do it. I mean, who, yeah, and the move or the musical Annie Oakley. Anything you can do, I can do better. So, psychology has observations and subject matters that they didn't have a clue. That was rule 3 of The Funnel. So my point in looking at all of these is that as you dig into things, they are interrelated. Now I haven't dug through anthropology or started. I've just restricted it to the four things Dr. Deming spoke about. But that would be a challenge to our listeners. If you really know some of these sciences, some of these bodies of knowledge, how are they connected? Okay. The aim of profound knowledge, he says, has to have an aim. Confucius in the East, Aristotle in the West, and in the Mid east, someone essentially said knowledge without action is useless and action without knowledge is dangerous.   0:26:51.0 Bill Scherkenbach: And Deming said the aim of a system, of his System of Profound Knowledge is action. And as we discussed previously, it's a transformation of Western, I think it's a transformation of Eastern and Western style of management. And he, the way he pronounced it was metamorphosis. And I will have to check the OED, Oxford English Dictionary. I haven't done that yet. But he has been 100% right in his pronunciation and usage of the English language. So as I said, there's got to be a butterfly in there somewhere. But he's talking about a major, major shift, major rebirth if you will, management. Systems theory. A lot of this is obvious and these are what he mentioned in his, not Out of the Crisis, but The New Economics. A network of interdependent components that work together to try and accomplish its aim. And, and he, and this I had mentioned earlier, I think that in his work. Well, I've got... Going back to some things, this is a 1954 speech he gave in Rome and this is a 1940 speech he gave. And because he was a Renaissance scholar, they were talking about a Systems View before it was popular.   0:29:06.5 Bill Scherkenbach: Everyone knows that he introduced the improvement on the old: design it or spec it, make it, try to sell it. And he introduced his expertise, sampling theory to be able to check on the customers and see what they think about stuff and be able to create a system of production instead of just one way through. Now. And I'm sure anyone who has read any of his books knows he spoke about the interdependence. He said in the example he gave was bowling. You just add up the scores. In the orchestra, you don't use a bunch of soloists, but they have to work together to be able to make sure that the result is what the composer, well, we don't know, I don't think what modes are intended.   0:30:28.9 Andrew Stotz: One of the things that's interesting about that orchestra concept is even, you know, it's a relatively complex system, but there's a score, there's a rule book, there's a play guide, here's what we're going to play. But sometimes with business there is no guide particularly, you know, you're running your own business relative, you know, you're focused on your own development of your own business. And it's not like you wake up every morning and there's a manual that says, "Here's what you do, here's what you play today." Which makes it that interdependence even more difficult and the need for communication and cooperation even more challenging. I have a client of mine that they've struggled to get the team to work together. But what I've also found is that they never sat down as a team and really had honest discussions consistently to try to break down the barriers and figure out how we're going to work together for this aim. So I'm curious about how do you look at business compared to, let's say, that orchestra example?   0:31:36.9 Bill Scherkenbach: Well, yeah, and Deming made that exact same point, at the far end of complexity or just about is business. They are far more complex and require far more interaction than the orchestra. Now, in trying to operationalize Dr. Deming's philosophy, I've tried to emphasize. And we've got a process to be able to create a vision and it obviously is followed by mission, values and question. We covered the physical, logical, emotional a few talks ago. But, but you have to... Top management has to have that vision that will include everyone in its and all sorts of voices in its creation. And then you have to have a way to be able to master that vision or make sure that that vision is operationalized. And that requires a whole bunch of feedback loops, if you will, systems thinking, a whole bunch of being able to work with people. And so it literally needs the application of profound knowledge from the management's perspective. You need to be able to operationalize your vision, not just come up with the vision and put it on the bookshelf.   0:33:34.5 Andrew Stotz: And the final bullet, says "the obligation of any component is to contribute its best to the system, not to maximize its own production, profit or sales, nor any other competitive measure." Oftentimes in the world of finance where I teach and I work, a lot of stuff, people think that the objective is to maximize profit, but the reality is the objective is to maximize value. And so when we look at, for instance, the value of a business, it's two components. Number one, the profit, which you could consider is kind of in the numerator. And then we reduce the profit by the denominator, which is risk. So think about it. If you were to invest money in two projects. One, you invest $100 in two projects, and one is very proven and you're very confident that this is going to work, and the other one is brand new, very possible it doesn't work. We would reduce the second cash flow and say, "Well, yeah, the amount we're investing is $100, but the reality is the cash flows may or may not hit." So we would reduce the value by the risk. And I try to help my young students particularly understand that it's an intricate balance of profit and risk. And if you overemphasize profit, you could be increasing the risk, which actually doesn't increase the value of the company.   0:35:07.0 Bill Scherkenbach: Yeah. And Dr. Deming had a similar statement saying that the cost of something doesn't mean anything. It's the value of what you get for the cost and value is determined by the quality. My look at systems theory, especially the obligation this last one is to contribute its best to the system. What many people forget is as I mentioned in the beginning, everything is defined as in space and time. And Bill Ouchi who wrote the book Theory Z stated that... And this is an eastern management concept that you have to have, I guess, corporate knowledge because in order for someone to say, "Okay, this department, I'm going to..." Well, for instance, lunches, the corporate lunch room will lose money so that the corporation can make. So the people would stay on site and be able to contribute more work. But that's in the longer term. And so if someone steps aside today to let someone else get the kudos or the credit, the corporation needs to remember that. He called it societal knowledge or memory. And if you ended up being saying, "Screw you, I'm taking what's owed to me, " that also will be remembered. So you have to introduce the dimension of time to any systems theory view. Time and space.   0:37:36.3 Andrew Stotz: You mentioned about... Oh, go ahead.   0:37:40.5 Bill Scherkenbach: No, it's a statistician's attempt at humor before Einstein. Yeah.   0:37:49.6 Andrew Stotz: You mentioned about metamorphosis and you mentioned about transformation and I was just looking it up and let me maybe if I'll read out what I found. "Metamorphosis is a biological stage based change. Like a caterpillar turning into a butterfly. It implies a natural structured process. Transformation is a broad change in form, character or condition. It can be physical, emotional or organizational. In short, every metamorphosis is a transformation. But not every transformation is a metamorphosis."   0:38:26.2 Bill Scherkenbach: Good point. Understand.   0:38:30.7 Andrew Stotz: So let's continue.   0:38:35.0 Bill Scherkenbach: Okay. Variation. I think the first noble truth of Buddhism is "life is suffering." And Deming equated variation with suffering. So when I presented similar slides to my friends in Asia, I... Life is variation.   0:39:02.2 Andrew Stotz: That's great.   0:39:03.0 Bill Scherkenbach: Now there are two extremes in taking action on variation. Well, in taking action, I know this is in front of us, but Dr. Deming spoke about Shewhart's contribution. And that is the two mistakes that people can make with variation, while in taking appropriate action on variation. And one is mistaking common cause for special causes or special causes for common causes. And that's really the primary view. But Deming seminars showed that if you're going to take action, there also are two extremes in taking action. And one was every action taken tends to make things worse, which he used The Funnel experiment. And the other extreme is every action taken has no effect on the variation. And that's obviously the red bead experiment. And so he, those were the two extremes that he wanted to show and demonstrate to people in order to solidify the folks learning. Theory of knowledge. Okay, Management is prediction, temporal spread, space and time absolutely required, knowledge is built on theory.   0:40:50.5 Bill Scherkenbach: He got that from Shewhart and indirectly through C.I. Lewis and on knowledge being built on theory. And with that, that jogged my mind as far as coming up with my theory-question-data-action cycle, which is a bit different than the Plan-Do-Study-Act cycle. But in knowledge development knowledge is built on theory. So anytime any data that you see you and he asked, he told people, by what method did these data get to me? If you see data you have to ask that. If you see data you have to say what was the question that was asked? If you're a question asker, questions come from theory. They're connections of concepts in your mind. And so theory could be a guess or it could be as proven as scientific law, but everything, and that scares people away, but everything really starts with theory. Given a theory you can ask a question. You can tell people when you ask the question what I'm going to do with the data so they have a better idea of how to collect the data and what data to collect. And then you take the action and go back and revisit the theory. So theory, question, data, action over time generates knowledge. And with some other emotional and physical constraints and consistencies, you're going to gain wisdom.   0:42:58.8 Andrew Stotz: There's something...   0:43:00.4 Bill Scherkenbach: Go ahead.   0:43:01.5 Andrew Stotz: There's something that I always, I've questioned, I think you can probably clear it up in this part of our discussion is that Dr. Deming used to say something along the lines of without prediction or without theory there is no knowledge. Something along that line as I recall. And sometimes I understood that clearly and other times I question that. What would you say about that? How should I understand that?   0:43:33.1 Bill Scherkenbach: Well, it's something that he and Shewhart spoke about a lot. And let's see, in his 1939 book The Statistical Methods from the Viewpoint of Quality Control by Shewhart and edited and commented on by Dr. Deming, they speak about that, as far as. And again Shewhart was influenced by C.I. Lewis. And as an aside, when, when I was at Ford and we had a speaker who had studied under CI Lewis. I had to get Dr. Deming to speak with them. And I've put part of a video of their conversation on LinkedIn, YouTube, I guess. But knowledge is built on theory. Now can you explain it again? I might be able to...   0:45:03.0 Andrew Stotz: So let me get a quote from New Economics. He said "experience by itself teaches nothing. Without theory, experience has no meaning. Without theory, one has no question to ask. Hence without theory there is no learning."   0:45:19.0 Bill Scherkenbach: Yeah. Yeah, okay. He was getting to, and he had all sorts of examples on the, on the first statement that experience teaches nothing. If you're, you might have an experience that perhaps you were, you, you were picked on. And what are you going to do about it? Well, your theory could have been: well, they don't like me. It could have been that: well, that person was a bully. Could be a whole bunch of things. But without the theory, what are you going to do in the future to make that experience more to your liking? And so you have to go beyond the experience and look at what is the thoughts and motivations behind that, which is theory. And now I don't know why I mentioned that, but I mean a number of the way... Well, I'll leave it at that.   0:47:02.8 Andrew Stotz: Yeah.   0:47:04.3 Bill Scherkenbach: As the left and right dukes it out based on their own theories. Okay. Psychology, it's incomplete without knowledge of variation. You mention that if you know the red beads, you won't make the fundamental attribution error. I had mentioned schismagenesis earlier, which is rule three of The Funnel. It invites, it says helps us understand people as different individuals. In, again, my take on this part of psychology. And again Dr. Deming saying everyone is entitled to take joy in their work. And he spoke about extrinsic and intrinsic motivation. Well, I have looked at it for many years as each one of us has an internal voice of the customer. We are the customer. And what makes me take joy would make another person perhaps take despair. And so it's management's responsibility who manages the people, materials, methods, equipment, environment to know me as a customer and be able to, if this works for me, then the management would try to arrange things that would help me take joy because it's more congruent with my internal voice of the customer. Deming used a number of examples that I gather some psychologists call it overjustification. But it in fact says the description was he tried to tip someone and it was an insult.   0:49:30.8 Bill Scherkenbach: And so instead of a thank you. He talked, he talked about the letter he sent to a surgeon of his, meant more than adding $500 to the bill. And the surgeon would carry the letter from Dr. Deming because he was, Deming was thankful for it. But it takes an astute manager to be able to understand all of the individual voices of the customers, their employees, and be able to construct a system that is going to be more congruent with each of them. And if you know that money doesn't influence or isn't congruent with someone, maybe it's retirement point, maybe it's a day off, maybe it's a variety of things managers would know that works for one person pisses off another. So that's where I stand on that, on the overjustification. And the obvious: fear invites wrong figures. Yeah. Although I think I had mentioned that in my work over in Asia, in China. So we don't have fear. It's called respect. So.   0:51:09.0 Andrew Stotz: I've just been reading a book about the Gaokao, the exam that students have to take in China to get into the elite university system. And it really makes you, it definitely gives you all kinds of both sides of the thinking on that. It really has got me thinking about this, one measure, everybody's ranked and they go through the pros and cons of it, which is challenging, it's good to go through that and think about that. So, fascinating. Well, that's been a great discussion for me, the idea of transformation, the concept of metamorphosis was interesting to me also the stuff related to having, you know, that how do we acquire knowledge? I think sometimes when in research, let's say in financial research that I've done all my life, I come up with a vague hypothesis and then I just start playing with numbers to see what I find. And so I'm kind of fiddling around. I wouldn't say that I have...   0:52:18.7 Bill Scherkenbach: What's the vague hypothesis? Give an example of...   0:52:22.7 Andrew Stotz: So, one observation that I've been able to make is that a particular ratio has fallen consistently across the world for the last 30 years, and that is the amount of revenue that assets generate out of companies. And I looked at 10,000 companies across the world. So the first thing I thought, okay, well, maybe it's a particular sector that's causing this. And I broke down that those 10,000 companies into 10 different sectors, and I saw they all had almost the same pattern. So that kind of showed me yeah, it's probably not that. And then I went through. I came up with kind of five different ideas of what it could be. And I could test that because I had a lot of data to be able to test it, but I couldn't find an answer to it. Now, I guess what you could say is that my fiddling around was based on some type of theory or guess or prediction. It wasn't until I came up to one final one, which was, could interest rates have a relationship with this? We have been through a period of time of very, very low interest rates.   0:53:39.7 Andrew Stotz: So could that decline have been caused by or related to interest rates? So I looked at the average interest rate that these 10,000 companies were paying over the past 30 years, and I saw it was going down, down, down, down, down, down very low. And I would say that that was the most plausible explanation I could find was that low interest rates incentivize companies to invest in projects that generated less revenue than previous projects.   0:54:13.2 Bill Scherkenbach: Okay. Yeah. I would think that the system. Well, you have to take into account the lag in response to lower and lower. Okay, am I going to wait for the next one? Whatever. And what's the lag in decision-making on the thing? But you need to codify, what's your theory? Okay, if X, then Y, then collect, ask the questions, make sure you understand how you got the data. And then try to take action there. But, yeah, everything starts with theory. Yeah. So it'll be good to be specific about it. What do you think it is?   0:55:09.8 Andrew Stotz: Yeah, that's, that's helpful. Well, let's wrap this up. How would you, if you were to, to bring this into a very condensed takeaway of what you want people to get from this discussion, what would you say is the core takeaway you want them to remember.   0:55:25.7 Bill Scherkenbach: Space and time. And I have done my best. Dr. Deming ended all of his lectures.   0:55:38.9 Andrew Stotz: I have done my best. Well, I love that. And let me wrap it up, Bill, by saying, on behalf of everybody at the Deming Institute, I want to thank you again for this discussion, another one that I've enjoyed immensely and for listeners remember to go to deming.org to continue your journey. And of course, you can find bill on LinkedIn in particular, where he's posting a lot of these cool discussions and thoughts and all of that. So this is your host, Andrew Stotz, and I'll leave you with one of my favorite quotes from Dr. Deming, and it relates to what we were just talking about. And that is "people are entitled to joy in work."

In this episode of the Coaches Compass, Mike breaks down 4 different funnels that you can use to scale your coaching business to various levels. Whether you're trying to maintain at consistent $10k months or if you have aspirations of scaling to seven figures and beyond, this episode will explain the funnels and systems to make it happen. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

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In this episode of The Ross Simmonds Show, Ross breaks down why B2B marketers need to rethink their bottom-of-funnel strategies. Traditional review sites like G2, Capterra, and TrustRadius are losing ground in high-intent search queries—and Reddit is stepping up to take their place. Ross explores how Reddit outperforms review platforms in organic reach, how it's shaping AI results, and exactly how brands can build a strategic, valuable presence on the platform. If you're still spending five figures a quarter on legacy review listings, this episode is your wake-up call to adapt or fall behind. Key Takeaways and Insights: 1.  The Changing Buyer Landscape - The death of traditional review sites: G2, Capterra, and others are losing organic influence. - Buyer behavior has evolved: Reddit is becoming the go-to source for real, unfiltered reviews. 2. Reddit Is Now Dominating High-Intent Search - Keywords like “best X software” are now leading to Reddit threads. - Reddit is outperforming review sites on SERPs and AI-generated insights. 3. How AI Tools Are Using Reddit for Context - LLMs like ChatGPT, Gemini, Claude, and Perplexity reference Reddit threads for information. - Partnerships with Reddit make it a key AI content source. 4. Why Reddit Comments Are More Trustworthy - Real debates and discussions offer depth that polished reviews lack. - Even negative experiences can influence AI answers and user perception. 5. The New B2B Buyer Journey - Traditional buyer path (→ G2 → demo) is being replaced by Reddit-informed decisions.Example: Users choose tools based on multi-comment threads and user anecdotes. 6. The 3-Step Strategy for Brands to Navigate Reddit - Create a Brand Subreddit (or claim existing ones via moderators). - Establish an Official Reddit Account (use Reddit Pro). - Build a Branded Persona who engages in other subreddits as a real user. 7. Tactical Tips for Reddit Marketing - Repurpose content: Post blog entries in the subreddit with keyword-rich, helpful commentary. - Host conversations: Ask customers for Reddit reviews.  - Build a safe space with consistent value. 8. Balancing Risk & Authenticity - Reddit is not just SEO; it's a community with a low tolerance for corporate spin. - A well-managed presence drives pipeline—but failure to engage authentically can backfire. Resources & Tools:

Christine Russo, host and creator of What Just Happened, continues to explore brand marketing strategies that work in a retail everywhere world. Russo selected her guest Jenny Coates to discuss the non linear shape of the customer journey and how marketers can build clarity and connection in an environment defined by fragmented attention and unpredictable discovery.Throughout the conversation, Russo frames the modern customer path as a system without a single entry point. Consumers discover brands through social platforms, micro influencers, video, email, word of mouth and AI driven search, and often arrive through side doors rather than the digital front door. Instead of a predictable funnel, Russo emphasizes that today's journey moves like a pinball machine, with brand touchpoints acting as the paddles, bumpers and signals that keep the customer engaged and moving.The discussion highlights why authenticity and consistency are now the most important tools for marketers. Russo examines how brands must be prepared to meet customers wherever they land, how weak touchpoints break momentum, and how retention depends on keeping customers inside a living ecosystem rather than treating purchase as the end of the relationship. They also explore the tension between the human desire for linear frameworks and the nonlinear reality of modern behavior, and the need to build a structured internal plan that still accommodates nonlinear engagement patterns.The episode reinforces Russo's point of view that discovery, engagement and loyalty are no longer sequential steps. They are continuous loops shaped by content quality, channel readiness and the strength of a brand's experience across every entry point. By breaking down how marketers can operate in this environment, Russo continues to lead conversations that map the new rules of brand building in a retail everywhere world.

Looking for a reliable Facebook Ads Agency in London that can actually deliver results? Join me live as I reveal our brand new Growth Engine offer, designed for businesses that want more leads and sales without the stress of managing ads themselves.   For just £300 (50% off the usual price), you'll get: • A full Facebook Ads setup tailored to your business • 30 days of hands-on management from a dedicated Facebook Ads Agency London team • Funnel strategy, ad creatives, compliance checks and ongoing optimisation • Protection for your ad account with our Policy Shield system • Creative refreshes to keep your campaigns performing • Real campaign examples so you can see proof that it works   During this livestream you'll discover: • How fast we can get your ads live, sometimes in as little as 14 days • Why London businesses choose us as their Facebook Ads Agency • How our clients turn ad spend into consistent revenue • Your chance to ask questions live and see if this package is right for you   We only take on a limited number of clients each month to keep quality high. If you're based in London and tired of ads that don't convert, this livestream is your chance to see how we run winning campaigns.  

Scrappy ABM brings a focused look at business to government—B2G in the context of an ABM program. Host Mason Cosby sits down with Michelle Hanley to map the nuances of payment processing for governments across state and local. With a finite group of agencies, shifting election cycles, and long six to 24-month timelines, buying groups change and risk aversion is real. Michelle lays out a play that flips “normal B2B” on its head: events to meet new people and get contacts, email as the day-to-day touchpoint, and webinars that are completely bottom of funnel—often a sniff test for open opportunities. Listen for practical talk on RFPs, contact harvest, segmentation by state or city, stage one opportunities, and why “if it ain't broke, don't fix it” still shapes adoption—while teams have to get scrappy with budget.ㅤ

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You know it better than us - acquiring users is no longer the finish line. It's barely the starting line. In 2025, growth happens in the layers after the click — where segmentation, onboarding, product activation and value messaging determine whether a user becomes a one-and-done trial or a compounding revenue cohort. In this special episode, we're syndicating the App Promotion Summit NYC 2025 panel The Modern UA Funnel — from Acquisition to Unstoppable Retention. It's a real-world look at how UA has changed — not just in channels, but in how teams measure success, attribute value, and design creative that bridges acquisition, activation and loyalty. From ATT- pressure to creative fatigue to first-party signal strategy — this is where modern growth teams are now placing their bets. Moderated by Nicole Weiss, Founder of Brass Finch, the panel of experts included: Vincent Eterlet, Senior Director of Marketing at Fubo

Fredrik Skantze is Co‑Founder and CEO of Funnel, a marketing intelligence platform that helps organizations unify, analyze, and act on their marketing data. With a background in engineering and business from Massachusetts Institute of Technology and Stanford University, Fredrik combines technical expertise with entrepreneurial leadership to help companies turn complex data into actionable insights. For a free 30 days trial to HighLevel and to support the show sponsor click here: https://lnkd.in/gytNmse2

Learn how to sell your photography services without the awkward pitch. In this episode, Rachel Traxler shares how to build a sales funnel that feels personal, converts better clients, and protects your creative energy. We cover automation, pricing confidence, and how to serve clients with authenticity instead of pressure. Perfect for photographers ready to grow their business with clarity and heart.Follow Rachel: 

In this episode of the Coaches Compass, Mike discusses some key updates to social media algorithms and how this directly impacts organic content and paid ads. Tune in if you want to capitalize on this opportunity. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

For too long, funnels were sold to us by the bros, whose funnels are complex, high tech and super expensive. No more! Welcome to funnels simplified, low tech and cost effective.  Funnels that generate 5 figure days, on autopilot. If *you* are your sales system, you don't have freedom (and stalling your scale). Listen as I lay out the Faithful Funnel Flow – the sales architecture built for women of faith, on their way to making million dollar income and impact. The Sanctified Sales implementation intensive - now OPEN! https://judyweberco.thrivecart.com/sanctifiedsales/ Next Steps:

This episode is sponsored by Lightstone DIRECT. Lightstone DIRECT invites you to partner with a $12B AUM real estate institution as you grow your portfolio. Access the same single-asset multifamily and industrial deals Lightstone pursues with its own capital – Lightstone co-invests a minimum of 20% in each deal alongside individual investors like you. You're an institution. Time to invest like one. _____________ This Episode is also sponsored by Ryze Health Every minute counts in medicine—so why waste it on clunky admin work? With Ryze Health, practice management becomes effortless. Our all-in-one platform streamlines scheduling, patient communications, and insurance verification, giving you fewer no-shows, faster check-ins, and happier patients. Free yourself from paperwork and phone tag so you can focus on what truly matters: providing care. Visit http://ryzehealth.com/BootstrapMD today and see how simple running your practice can be. ______________ How do you attract more patients—without spending a fortune on ads or hiring a marketing agency? In this episode of BootstrapMD, Dr. Mike Woo-Ming demystifies the concept of marketing funnels and reveals how any doctor can build a simple, trust-based system to bring in patients organically. Whether you're running a cash-based practice, launching a telemedicine brand, or just starting out, Dr. Woo-Ming shares a step-by-step process that turns awareness into engagement—and engagement into conversion. He begins by redefining the "funnel" not as a piece of software, but as a relationship journey—a path that guides potential patients from discovery to booking. Using his signature mix of practical teaching and relatable analogies, Dr. Woo-Ming explains how building an organic funnel is simply about building trust before the sale. He  listed seven-step framework for creating an organic funnel: Understand the Funnel Journey, Start with One Irresistible Offer, Create a Value Magnet (Not Just a Lead Magnet), Build the Trust Loop, Add a Clear Conversion Path, Promote Organically, Measure and Refine  Through these seven steps, physicians learn how to stop chasing patients and start creating systems that attract and nurture them naturally. Dr. Woo-Ming emphasizes that effective funnels don't rely on complicated tech—they rely on empathy, clarity, and consistent follow-up. He wraps up by reminding listeners that they don't need a big budget, marketing degree, or social media fame to grow. What they truly need is a repeatable system that builds trust and invites action—one small step at a time. Whether you're a physician tired of depending on word-of-mouth referrals or a healthcare entrepreneur ready to scale your practice, this episode gives you the tools, mindset, and motivation to start attracting more patients organically today. Three Actionable Takeaways: Simplify Your Offer: Focus on One Clear Transformation:One of the biggest mistakes physicians make in marketing is trying to promote every service at once—weight loss, hormone therapy, aesthetics, telemedicine, and more. But as Dr. Woo-Ming explains, "a confused mind never buys." When your messaging is scattered, your patients don't know what to focus on—and they leave before taking action.  Build Relationships Before Revenue: Trust Comes Before Transactions: Funnels aren't just about automation—they're about authentic connection. Patients today are looking for more than quick fixes; they want to know who you are, what you believe in, and whether they can trust you with their health. Track and Tweak Consistently: Measure What Matters: In marketing—and in medicine—what gets measured gets improved. Many physicians struggle with patient acquisition because they're guessing at what's working.    About the Show: Bootstrap MD is the ultimate podcast for physician entrepreneurs looking to escape traditional healthcare and control their financial futures. Hosted by Dr. Mike Woo-Ming, a successful physician, entrepreneur, and investor, the show delivers actionable insights on starting businesses, creating passive income, and navigating healthcare entrepreneurship. Featuring interviews with industry leaders, physicians, and experts in telemedicine and digital health, it's your guide to building a profitable, fulfilling career.  Tune in weekly at  http://bootstrapmd.com     About the Host: Dr. Mike Woo-Ming has over 20 years of experience as a physician entrepreneur. He's built and sold multiple seven-figure companies and now leads Executive Medical, a group of clinics specializing in age management and aesthetics. Through BootstrapMD, he mentors physicians in business, content creation, and autonomy. Let's Connect: www.https://www.bootstrapmd.com   Want to start a podcast? Check out the Doctor Podcast Network!

Humanizing your funnels isn't just about better conversions — it's about building connections. In this episode, heart-centered marketing architect Rebecca Bertoldi joins Juliet Clark to show how marketers can create emotional, authentic experiences that make audiences feel seen and valued. Learn how to better understand your customer using simple research hacks, craft personalized journeys that speak directly to each subscriber, and remove false scarcity to build trust. Discover how to add transformational “aha” moments that turn casual readers into raving fans, and how spotlighting your audience as the hero can make them feel good about themselves — and about saying yes to you.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Brian and Eric chat with their colleagues Alice Boxhall and Valerie Young about the challenges facing standards and accessibility. Mentioned Links A threat model for accessibility on the web Accessibility is a Hydra

Multiple award-winning funnel strategist Bud Heaton opens up about building a thriving business while honoring his family's vision. This is how purpose fuels profit.Key Takeaways:– Family alignment as a business strategy– Building over $10M in funnel sales– Quiet wins are real winsFollow and review the show if this resonated.Drop a comment on how you're aligning your business with your life.IG: @organicwordnerd

Most coaches don't burn out because coaching is too hard; they burn out because they're focused on all the wrong things. Branding spirals. Funnel rabbit holes. DIY overwhelm. Niche dithering. All the busywork that makes you feel like you're building a business but doesn't actually help you sign clients.In this episode of She Coaches Coaches, you'll discover:Why trying to build everything first leads to burnout The real reason coaches get stuck in indecision Why real conversations = real clientsHow to shift from “build everything” to “build relationships”If you've been spinning your wheels, this episode will give you the clarity and focus you need to sign clients without exhausting yourself. Free course: Stop Guessing and Start Signing Clients → https://candymotzek.lpages.co/vfo/

In this episode of the Coaches Compass, Mike talks about how to take advantage of Black Friday sales and some of the systems you need in your business to create predictable growth. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, host Eric Dyck sits down with Dougie, Head of the Google team at Pilothouse, to unpack how DTC brands can and should use YouTube advertising more strategically — especially when trying to build awareness and capture new demand before peak periods such as BFCM.Key moments & actionable insightsWhy YouTube upper‑funnel campaigns often fail: mis‑targeted audiences, automated overrides, and device‑versus‑user mismatch.How to set up placement, topic and keyword exclusions to avoid low‑quality traffic (e.g., gaming, ASMR, children's content).The importance of checking the actual served demographics in your audience reporting and comparing to your true converter demographics.How optimising for new customer conversions (instead of all conversions) can yield significant gains (e.g., +50% new customers, +15% share of new customers via Google).Why narrow geo‑targeting for awareness campaigns can improve measurability of incremental lift.Why brand‑lift studies may not be the most reliable metric and what alternatives to use (brand search lift, remarketing behaviour, time‑on‑site post‑click).Distinguishing between YouTube for pure awareness vs YouTube driving demand capture, and how budgets and measurement should differ accordingly.Whether you're a performance marketer at a growing DTC brand, or scaling marketing budgets and looking to break through awareness ceilings, this episode gives you tactical controls, audit steps and measurement frameworks to make your YouTube spend work harder.Timestamps00:00 – Why most advertisers are targeting the wrong audiences02:10 – How misaligned content (like kids' or gaming videos) wastes budget05:00 – The sneaky Demand Gen setting sabotaging your audience08:00 – How to force Google to find new customers only11:40 – Using Audience Insights to audit your actual converters14:00 – The evolution of YouTube as a top-of-funnel growth channel17:00 – Why Brand Lift studies can't be trusted and what to measure instead18:40 – Narrower geo-targeting for better awareness results20:00 – Step-by-step audit to fix your top-of-funnel YouTube campaignsHashtags#YouTubeAds #GoogleAds #YouTubeMarketing #PerformanceMarketing #DTC #Pilothouse #MarketingPodcast #AdStrategy #DemandGen #DigitalAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF556Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

If you are getting stuck between 30k and 100k months and you think the problem is another setter hire or getting a better closer, this episode will clear up the constraint you're facing. We'll discuss your funnel strategy, your leadership within your sales team, how to drive sales performance, and more! Time Stamps: (0:54) Two Problems with Getting Stuck Between 30k and 100k a Month (2:49) DM Me "7 Figure" (4:31) The Funnel Issue (7:29) DM or Lead Magnet Funnel (10:55) Sales Performance (12:54) Managing Your Sales Team (14:59) Call Reviews ---------- Apply For Our $200,000 New Client Rush Scholarship ----------

This is episode 797. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of the podcast here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Tom Snyder of Funnel Clarity. Funnel Clarity is an IEPS Selling Essentials Marketplace partner. Read more about the Selling Essential Marketplace here. Find Tom on LinkedIn. TOM'S TIP: "Knowing what the right things to do are is not the same as being able to do them well. Excellence in sales, like any skill, takes relentless practice."

WBBM political editor Geoff Buchholz reports on efforts to help SNAP benefits in Illinois during the federal government shutdown.

WBBM political editor Geoff Buchholz reports on efforts to help SNAP benefits in Illinois during the federal government shutdown.

WBBM political editor Geoff Buchholz reports on efforts to help SNAP benefits in Illinois during the federal government shutdown.

Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measurement, and the rise of AI?Agility requires more than just quick reactions; it demands a proactive understanding of emerging trends and the ability to adapt your strategies, processes, and tech stack accordingly. It's about building a brand that can continuously learn and evolve.Today, we're going to talk about navigating the complexities of modern marketing measurement and the critical role data plays in building an agile brand, especially as AI rapidly transforms the landscape. To help me discuss this topic, I'd like to welcome, Fredrik Skantze, CEO & Co-Founder at Funnel. About Fredrik Skantze Fredrik Skantze is the CEO and Co-Founder of Funnel, the marketing intelligence platform offering customers such as Adidas, Sony and Samsung advanced marketing data, analytics and visualization. An alumnus of MIT and Stanford, Fredrik is a serial entrepreneur and co-founded Funnel over ten years ago. In that time, the platform has become a global frontrunner in marketing intelligence, serving some of the world's best-known brands, e-commerce companies, media agencies, b2b businesses, mobile apps and gaming companies. Fredrik Skantze on LinkedIn: https://www.linkedin.com/in/fredrikskantze/ Resources Funnel: https://funnel.io/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

If you're constantly chasing leads, refreshing your inbox, or replying to DMs late at night, this episode is for you. I know exactly what that feels like because I used to do it too.When I first started in real estate, everything relied on me, if I stopped marketing, following up, or networking, the leads stopped too. It was exhausting and unpredictable. The turning point came when I realised I didn't need more work; I needed more structure. That's when I discovered the power of funnels and automation in property management marketing and it changed everything.In this episode, I'm breaking down the exact marketing funnel framework I use in my property management business today. You'll learn how to attract leads with value based content, capture leads through lead magnets, nurture client relationships with authenticity, and convert leads into clients with clarity, all while leveraging AI tools for real estate marketing that make everything faster and easier.This is the system that helped me go from chasing leads to attracting them, even while I'm offline or on holidays. ”One of the things that I have found that's working really well for the clients that we currently work with is creating short videos, breaking down property investment myths. The engagement on some of these videos, especially on platforms like reels and TikTok, is getting huge engagement. These worked because our clients weren't selling. They were serving.”-Kylie WalkerWe cover:What a marketing funnel really is and how it helps clients move from stranger to paying customerThe four stages of every successful sales funnel: Attraction, Connection, Nurture, and ConversionHow to create educational content for property managers that positions you as the go to expertLead magnet ideas that attract high-quality leads so you can grow your property management email list and position yourself as a real estate marketing expert.How to build an email nurture sequence that builds trust over timeThe three most common funnel mistakes and how to avoid themThe AI marketing tools I use every week including ChatGPT, Kajabi, and Canva to save hoursHow to show up consistently and create sustainable growth in your real estate businessJoin my new FREE Masterclass

In this episode of the Coaches Compass, Mike explains an email strategy that works really well for building trust and converting new clients. This is in addition to the belief-shifting framework which he also breaks down in this episode. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

New claims from royal biographer Andrew Lownie's book Entitled: The Rise and Fall of the House of York allege that Prince Andrew had a “network” of aides and friends who helped arrange young women for him. According to the book, the Duke of York frequently relied on palace staff and security officers to organize introductions, often specifying his “type” — reportedly favoring blondes and ballet dancers. Lownie claims Andrew would sometimes stay in hotels instead of royal residences while abroad to maintain privacy for these encounters. These allegations suggest a pattern of behavior that extended across his time as a trade envoy and well into his social life as a royal, long before his public fall from grace.The revelations have reignited outrage over Andrew's long association with Jeffrey Epstein and Ghislaine Maxwell, raising new questions about how much palace officials knew and ignored. Though Buckingham Palace has refused to comment, the claims paint a picture of entitlement and impunity—one where royal privilege shielded deeply questionable conduct. Critics note the timing of the release comes as Andrew attempts to stage a quiet re-entry into public life, making the biography's allegations a major setback.to contact me:bobbycapucci@protonmail.comsource:Exclusive | Prince Andrew had network of staff, pals to 'arrange girls' for sex -- and he had a type: biographer

New claims from royal biographer Andrew Lownie's book Entitled: The Rise and Fall of the House of York allege that Prince Andrew had a “network” of aides and friends who helped arrange young women for him. According to the book, the Duke of York frequently relied on palace staff and security officers to organize introductions, often specifying his “type” — reportedly favoring blondes and ballet dancers. Lownie claims Andrew would sometimes stay in hotels instead of royal residences while abroad to maintain privacy for these encounters. These allegations suggest a pattern of behavior that extended across his time as a trade envoy and well into his social life as a royal, long before his public fall from grace.The revelations have reignited outrage over Andrew's long association with Jeffrey Epstein and Ghislaine Maxwell, raising new questions about how much palace officials knew and ignored. Though Buckingham Palace has refused to comment, the claims paint a picture of entitlement and impunity—one where royal privilege shielded deeply questionable conduct. Critics note the timing of the release comes as Andrew attempts to stage a quiet re-entry into public life, making the biography's allegations a major setback.to contact me:bobbycapucci@protonmail.comsource:Exclusive | Prince Andrew had network of staff, pals to 'arrange girls' for sex -- and he had a type: biographerBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-moscow-murders-and-more--5852883/support.

New claims from royal biographer Andrew Lownie's book Entitled: The Rise and Fall of the House of York allege that Prince Andrew had a “network” of aides and friends who helped arrange young women for him. According to the book, the Duke of York frequently relied on palace staff and security officers to organize introductions, often specifying his “type” — reportedly favoring blondes and ballet dancers. Lownie claims Andrew would sometimes stay in hotels instead of royal residences while abroad to maintain privacy for these encounters. These allegations suggest a pattern of behavior that extended across his time as a trade envoy and well into his social life as a royal, long before his public fall from grace.The revelations have reignited outrage over Andrew's long association with Jeffrey Epstein and Ghislaine Maxwell, raising new questions about how much palace officials knew and ignored. Though Buckingham Palace has refused to comment, the claims paint a picture of entitlement and impunity—one where royal privilege shielded deeply questionable conduct. Critics note the timing of the release comes as Andrew attempts to stage a quiet re-entry into public life, making the biography's allegations a major setback.to contact me:bobbycapucci@protonmail.comsource:Exclusive | Prince Andrew had network of staff, pals to 'arrange girls' for sex -- and he had a type: biographerBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-epstein-chronicles--5003294/support.

Jake and Gareth help a girls basketball coach teach the art of the box-out. Then, they help their oldest-ever caller break up with his dentist. Plus, the follow-up to Ep 205 "Find Your Switzer."Remember to vote on Steve Berg's sexy calendar: weneedtopick.com/stevecalendarWant to call in? Email your question to helpfulpod@gmail.com.PATREON: https://patreon.com/heretohelppodMERCH: heretohelppod.comINSTAGRAM: @HereToHelpPodIf you're enjoying the show, make sure to rate We're Here to Help 5-Stars on Apple Podcasts.Visit gemini.google/students to learn more and sign up. Terms apply.Advertise on We're Here to Help via Gumball.fmSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You say you want an evergreen funnel. You know it's smarter. But somehow, you're still scrambling into last-minute launches every month.This episode is your mirror.It's an excerpt from one of my retreat mastermind session and I'm breaking down 6 real reasons ambitious entrepreneurs (like you!) stay stuck in launch mode, even when evergreen feels like the obvious next step.If you're done with launch-burnout and ready to make calm, consistent income a reality, this one's for you!PS If you want the full rundown of how to build a funnel that brings you €1.000 a day in, access the full video here: https://fastforwardamy.com/funnelblueprint  Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamy Discover my free trainings and ebooks: fastforwardamy.com/freeresources

Keith Murphy and Andy Fales rewind to Iowa's win over Penn State and Mark Gronowski's takeover. How big is the win? College football news from the weekend, Ohtani's tear continues, ThrowDowns, and MORE! Learn more about your ad choices. Visit megaphone.fm/adchoices

If your email list isn't growing—or if you're seeing great engagement but no sales—this episode breaks down exactly why your funnel might be stalling and how to get it back on track.Kendra walks through the most common funnel breakdowns—from traffic and opt-ins to nurture sequences and sales—and shares practical fixes for each stage so you can diagnose problems with data, not guesswork.If you've been wondering whether your offer, audience, or ads are the issue, this episode gives you a clear framework to find (and fix) the real bottleneck.In this episode you'll learn:Traffic and Lead Generation: Why the real problem is usually lack of traffic, not your freebie—and how a small paid ads budget can instantly change that. (07:00)Funnel Conversion and Alignment: How to spot audience mismatch and clarify your freebie messaging for higher opt-ins. (08:30)Opt-in Page Optimization: The simple design and copy tweaks that can raise your conversion rate fast. (12:20)Email Delivery and Engagement Metrics: What healthy open and click rates look like (and what to adjust when they aren't there). (15:20)Nurture Sequence and Sales Conversion: How to use your nurture emails to build trust that naturally leads to sales. (17:35)Sales and Pitch Effectiveness: What to do when your funnel metrics look good—but people still aren't buying. (19:20)Apply to work with me in Health Coach Accelerator HERE.Watch this episode on YouTube here: https://youtu.be/Va3-0Z6tzJk Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

A dating funnel might not sound romantic, but it's one of the smartest ways to date in today's world. Instead of dating one person at a time and hoping they're “it,” a dating funnel allows you to meet, talk to, and go out with a few people at once—so you can discover who's truly right for you without investing time, energy, and emotions too quickly. Think of it like a sales funnel, but instead of closing a deal, you're opening your heart to the right person. Here's how to do it—step by step.►Please subscribe/rate and review the podcast on Apple Podcasts http://bit.ly/lastfirstdateradio ►If you're feeling stuck in dating and relationships and would like to find your last first date, sign up for a complimentary 45-minute breakthrough session with Sandy https://lastfirstdate.com/application ►Join Your Last First Date on Facebook https://facebook.com/groups/yourlastfirstdate ►Get Sandy's books, Becoming a Woman of Value; How to Thrive in Life and Love https://bit.ly/womanofvaluebook , Choice Points in Dating https://amzn.to/3jTFQe9 and Love at Last https://amzn.to/4erpj7C ►Get FREE coaching on the podcast! https://bit.ly/LFDradiocoaching ►FREE download: “Top 10 Reasons Why Men Suddenly Pull Away” http://bit.ly/whymendisappear ►Group Coaching: https://lastfirstdate.com/the-woman-of-value-club/ ►Website → https://lastfirstdate.com/ ► Instagram → https://www.instagram.com/lastfirstdate1/ ►Get Amazon Music Unlimited FREE for 30 days at https://getamazonmusic.com/lastfirstdate  

In this episode of the Coaches Compass, Mike offers up a recap of the People First Summit. This will help you understand the necessary components of your business. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

#632 Ever wonder how to sell your online program on autopilot? In this episode, host Brien Gearin sits down with email marketing expert Allison Hardy, who helps online coaches and entrepreneurs automate their sales through strategic email funnels. Allison shares how being laid off while six months pregnant led her to launch her first business — and eventually discover her passion for sustainable, system-driven marketing. She breaks down what makes an email funnel truly convert, how to overcome the fear of selling, and why unsubscribes can actually be a good thing. You'll also get a peek behind the scenes of her membership, Emails That Sell, and learn how she blends automation, authenticity, and AI to help clients scale with ease! What we discuss with Allison: + Turning job loss into entrepreneurship + Building a sustainable online business + Transitioning from fitness to email marketing + Finding clients and building trust early on + The psychology of selling without being “salesy” + Email funnel structure and must-have sequences + Importance of consistent email frequency + Plain text vs. image-heavy email strategy + Using AI to streamline email creation + Growing recurring revenue through memberships Thank you, Allison! Check out Allison Hardy at AllisonHardy.com. Follow Allison on Instagram. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. And follow us on: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason James doesn't sugarcoat it: recruiting coordinators and sourcers won't exist in 5 years. In this episode, James (Co-founder and COO of Tezi) sits down with Kelli and Nolan to discuss how to screen 3000 applicants in minutes, why most great resumes just rode the elevator up at hypergrowth companies, and why AI bias audits set a higher standard than humans ever could.Support our Sponsors:Ethena is the compliance training platform built for modern workplaces. Visit goethena.com/heretics and get 10% off your first year.Metaview is the AI platform built for recruiting. Check it out: https://www.metaview.ai/heretics* Our suite of AI agents work across your hiring process to save time, boost decision quality, and elevate the candidate experience.* Learn why team builders at 3,000+ cutting-edge companies like Brex, Deel, and Quora can't live without Metaview.* It only takes minutes to get up and running.KEEP UP WITH JASON, NOLAN + KELLI ON LINKEDINJason: https://www.linkedin.com/in/jasontezi/Nolan: https://www.linkedin.com/in/nolan-church/Kelli: https://www.linkedin.com/in/kellidragovich/—Tezi: https://tezi.ai/-For coaching and advising inquire athttps://kellidragovich.com/—TIMESTAMPS:(00:00) Intro(01:55) Meet Max - The AI Agent Replacing Recruiting Busywork(03:16) AI Bias vs Human Bias: Which Is Fairer?(06:08) Human-in-the-Loop: AI Recommends, Humans Decide(07:34) What Works, What Doesn't in AI Interviews at Top of Funnel(11:00) Standing Out in a Crowded AI Recruiting Market(14:26) Sponsors: Ethena | Metaview(17:18) “RCs and Sourcers: Find Something Else”(20:30) The New Grad Opportunity(22:23) “Riding the Elevator Up”: The Resume Pedigree Problem(24:26) How to Spot Resume Riders vs Real Contributors(26:00) 100-Hour Weeks and the 9-9-6 Culture Debate(30:00) “The Best Culture Is Growth”(31:00) Tezi's Culture: Committed to Calm, Team of Adults(34:00) What's Next for Tezi (34:56) Wrap This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit hrheretics.substack.com

Join my 90-Day Profitability Roadmap for Yoga Teachers webinar–so you create income without confusion and burnout: https://www.brettlarkin.com/live-90day/ How do you run a thriving yoga business and stay energetically aligned? In this episode, I talk with Uplifted 300-Hour graduate Meli De Los Santos—a spiritual business mentor and AI-savvy yogi—about how tools like AI and funnels can actually amplify your authenticity instead of replacing it. We explore how to bring chakra wisdom into your marketing, overcome tech resistance, and streamline your systems to stay focused on what really matters: connection, clarity, and growth. You'll learn:

In this episode of the Coaches Compass, Mike drops a heavy dose of tough love and explains the importance of mastering your message to attract the right clients. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

In this episode of Business Lunch, Roland Frasier and Ryan Deiss explain how the classic four-stage buying journey has collapsed into one moment—and why trust is the lid that keeps prospects “popping” in your pot. They unpack three forms of trust—Identity, Competence, and Proximity—with sharp wins and public flops (Nike, Sephora, Peloton, DSW, Starbucks, Apple, United). You'll get simple creative frameworks to turn short-form content into instant, in-channel conversions and a 14-day sprint to prove it on a small budget.Highlights“It's not a funnel anymore—it's a popcorn popper. Your audience are kernels heating at different speeds. Trust is the lid that keeps them popping for you.”“Competence trust means the brand ‘gets me'—often better than I can describe myself.”“Employees outperform celebrities for reach and credibility—because most buyers are employees.”“Frictionless is forgettable. Add desirable friction that helps buyers name their pain and act.”“If you can't pivot your model, bolt trust into your media: mirror-micro-media, why-what-where, people-place-proof.”Mentioned in This EpisodeThree Trust Types (MAP mnemonic):M – Identity trust: Mirror → Micro → MediaA – Competence trust: “Answer” with Why → What → WhereP – Proximity trust: People → Place → ProofCompetence wins & misses: Nike's “Why do it?” repositioning; Sephora tutorials lifting AOV; Peloton's 2019 holiday ad backlash.Proximity plays: DSW AR try-ons; Starbucks barista TikToks; Apple retail specialists; cautionary tale—United Airlines viral incidents.Localization tactics: regional currency/sites, geo-specific visuals (city skylines), and micro-influencers by market.KPI effects: higher AOV/retention/loyalty from competence; higher LTV from proximity; employee posts driving outsized reach.Timestamps00:00 – The collapsed customer journey: from funnel to popcorn popper (trust as the lid)04:00 – Recap: Identity trust (mirror, micro, media)—and why episodes stand alone but compound07:30 – Competence trust: the brand that “gets me” (Nike shift, Sephora demos) + Peloton misread14:20 – Framework for competence: Why → What → Where (myth-bust, demo, direct CTA)17:30 – Example: 30-sec tax advisory myth-buster → LinkedIn/Reels → consult link → track AOV20:10 – Proximity trust: employees, in-place context, show real proof (DSW AR, Starbucks, Apple)24:10 – Employee content > celebrity polish; make it authentic, even shot on phone26:00 – 14-day Trust Sprint and MAP recap; why proximity is overlooked yet most scalableTakeaways for OperatorsStop chasing linear funnels; engineer trust in-channel so action can happen immediately.Use Why → What → Where to collapse steps: name the pain, show the fix, drop the link.Turn staff into a media network: People → Place → Proof with incentives and simple tracking.Localize by currency, domains, visuals, accents, micro-influencers—it quietly multiplies conversion.Run a 14-day sprint: baseline CAC/AOV → recruit 3 customers + 3 insiders → record shorts →...

Today's guest is Manuel Buitrago. Manuel is a PhD, along with being the founder and director of MaStrength, a global education brand dedicated to authentic Chinese weightlifting. Since launching MaStrength in 2014, he's taught 100+ seminars worldwide, authored Chinese Weightlifting: A Visual Guide to Technique and Chinese Weightlifting: Technical Mastery & Training There are many misconceptions in the world of strength training, especially as the lens of a skeletal pressure-based view is not included in modern training systems. When skeletal pressure dynamics are understood, it allows us to see why athletes prefer particular variations of lifts, how and why they fail lifts, and what aspects of the lifts themselves lead to better athletic outcomes. On today's episode, Manuel speaks on the practicalities of weightlifting and how it carries over to sport. He compares powerlifting and Olympic lifting from a technique and transfer standpoint, and gets into how body shapes, breathing, and set-ups affect a lift. Manuel also touches on connective tissue and why it matters for performance and durability. From this episode, you'll learn concepts about the Olympic and powerlifts that can not only improve lifting performance but also facilitate a better transfer to athleticism and movement ability. Today's episode is brought to you by Hammer Strength. Use code “justfly10” for 10% off the Vert Trainer at thedunkcamp.com Use code “justfly20” for 20% off of LILA Exogen Wearable resistance gear at www.lilateam.com View more podcast episodes at the podcast homepage. (https://www.just-fly-sports.com/podcast-home/) Timestamps 0:20 – The Path to Chinese Weightlifting: A Journey from Gymnastics to Asia 9:30 – Breathing and Torso Shape are the Primary Differentiators Between Olympic and Powerlifting 25:01 – Weightlifting Squats are a Bottom-Up Movement, Distinct from Powerlifting 58:29 – Coaching the Olympic Lift Breath: Creating a "Funnel" for Upward Force 1:05:53 – Applying Shape Strategy to Different Athletes and Sports 1:24:49 – Direct Abdominal Work is Low Priority for Olympic Lifters Actionable takeaways 9:30 – Breathing and Torso Shape are the Primary Differentiators Between Olympic and Powerlifting Change your shape during the lift; successful Olympic lifting requires switching between shapes, not maintaining one position. To move up (the pull), create a "funnel" shape: narrow the lower torso (compressing the abs) and expand the upper torso (chest). To move down (the catch), change to a "cone" shape: narrow at the top and wider at the bottom, which enables faster descent. Avoid starting the lift with a powerlifting-style breath (squeezing the top and expanding the belly against a belt/creating a cone), as this impedes the upward movement necessary for Olympic lifts. 25:01 – Weightlifting Squats are a Bottom-Up Movement, Distinct from Powerlifting Recognize that the squat in weightlifting happens after the catch and is a bottom-up movement, which is fundamentally different from a powerlifting squat that starts from the top and descends. Squats performed from the rack (front or overhead) will look different from a heavy catch, as the catch is an unweighted descent followed by an immediate bottom-up drive. Focus on the funnel shape during the unrack and ascent of a weightlifting squat to maximize the upward gradient. 58:29 – Coaching the Olympic Lift Breath: Creating a "Funnel" for Upward Force From the start position, exhale and compress the abs until they feel tight, then maintain that tension. Inhale while maintaining ab compression, directing the air to fill and expand the chest and the mid-back area (between the shoulder blades) to create the full funnel shape. Do not take a maximum breath (gasping) as this removes space to move and can force the body into a rounded shape that is counterproductive for the lift.

Funnel Down Defense⁠ ⁠https://coachcollins.podia.com/funnel-down-defense⁠ Main Topic: The Funnel Down Defense: The episode focuses on the Funnel Down Defense, a strategic defensive system designed to limit opponents' offensive capabilities by confining their movements to specific areas of the court. Steve explains the fundamental concepts, benefits, and implementation techniques of this defense, providing coaches with practical insights to improve their teams' defensive performance. Overview of the Funnel Down Defense: Concept: The Funnel Down Defense aims to keep the ball on the sides of the court, referred to as the "gutters," and prevent teams from reversing the ball. This strategy disrupts offensive flow and limits scoring opportunities. Volleyball Court Analogy: Steve uses the dimensions of a volleyball court to illustrate the concept. A basketball court is 50 feet wide, while a volleyball court is roughly 30 feet wide, leaving 10 feet on either side as the gutters. The goal is to keep the ball in these gutter areas and away from the middle. Key Components: Pinning: Pinning involves keeping the ball on the side of the court, outside the volleyball lines. This limits the opponent's ability to execute their offense effectively. Funneling: Funneling directs the ball handler towards the short corner or specific areas where the defense can trap or apply pressure. The aim is to force mid-range shots or difficult attempts behind the backboard. Trapping: Trapping occurs in designated areas, such as the short corner, to create turnovers and disrupt the opponent's rhythm. The defense seeks to funnel the ball into these traps to capitalize on defensive opportunities. Benefits of the Funnel Down Defense: Disruption: By confining the ball to the gutters and preventing ball reversals, the Funnel Down Defense disrupts the opponent's offensive strategies and reduces their scoring options. Turnover Generation: The system is designed to create turnovers through strategic traps and pressure in confined areas of the court. Adaptability: The defense can be adjusted based on the opponent's strengths, such as tweaking the approach when facing right-handed players or specific offensive threats. Implementation Techniques: Terminology: Steve introduces specific terms used in the Funnel Down Defense, such as "pin," "funnel," and "trap," which are essential for understanding and executing the system. Practice Drills: Coaches are encouraged to incorporate drills that emphasize these defensive concepts, teaching players to consistently apply pressure and force the ball into desired areas. Realistic Adjustments: While the goal is to keep the ball on the left side, Steve acknowledges that opponents will occasionally succeed in moving the ball to the right. The defense adjusts accordingly, applying the same principles to maintain control. Advanced Strategies: Continuous Improvement: Steve plans to delve deeper into the Funnel Down Defense over the next few months, sharing coaching calls and detailed strategies to help coaches refine their implementation of the system. Community Engagement: Listeners are invited to engage with Steve through email (steve@teachhoops.com) for further questions and personalized advice on implementing the Funnel Down Defense. Conclusion: The episode concludes with a recap of the Funnel Down Defense's core principles and its effectiveness in disrupting opponents' offenses. Steve emphasizes the importance of strategic pinning, funneling, and trapping to create a robust defensive system. He encourages coaches to explore additional resources on TeachHoops.com for continuous development and invites them to stay tuned for more in-depth discussions on this defensive strategy. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of the Coaches Compass, Mike explains the most important systems that you need in your business if you want to grow without having to put in so much manual effort. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner