Podcasts about Funnel

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Best podcasts about Funnel

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Latest podcast episodes about Funnel

Business Lunch
The Collapse of the Funnel: How Trust Now Drives Every Purchase

Business Lunch

Play Episode Listen Later Oct 9, 2025 42:21


In this episode of Business Lunch, Roland Frasier and Ryan Deiss explain how the classic four-stage buying journey has collapsed into one moment—and why trust is the lid that keeps prospects “popping” in your pot. They unpack three forms of trust—Identity, Competence, and Proximity—with sharp wins and public flops (Nike, Sephora, Peloton, DSW, Starbucks, Apple, United). You'll get simple creative frameworks to turn short-form content into instant, in-channel conversions and a 14-day sprint to prove it on a small budget.Highlights“It's not a funnel anymore—it's a popcorn popper. Your audience are kernels heating at different speeds. Trust is the lid that keeps them popping for you.”“Competence trust means the brand ‘gets me'—often better than I can describe myself.”“Employees outperform celebrities for reach and credibility—because most buyers are employees.”“Frictionless is forgettable. Add desirable friction that helps buyers name their pain and act.”“If you can't pivot your model, bolt trust into your media: mirror-micro-media, why-what-where, people-place-proof.”Mentioned in This EpisodeThree Trust Types (MAP mnemonic):M – Identity trust: Mirror → Micro → MediaA – Competence trust: “Answer” with Why → What → WhereP – Proximity trust: People → Place → ProofCompetence wins & misses: Nike's “Why do it?” repositioning; Sephora tutorials lifting AOV; Peloton's 2019 holiday ad backlash.Proximity plays: DSW AR try-ons; Starbucks barista TikToks; Apple retail specialists; cautionary tale—United Airlines viral incidents.Localization tactics: regional currency/sites, geo-specific visuals (city skylines), and micro-influencers by market.KPI effects: higher AOV/retention/loyalty from competence; higher LTV from proximity; employee posts driving outsized reach.Timestamps00:00 – The collapsed customer journey: from funnel to popcorn popper (trust as the lid)04:00 – Recap: Identity trust (mirror, micro, media)—and why episodes stand alone but compound07:30 – Competence trust: the brand that “gets me” (Nike shift, Sephora demos) + Peloton misread14:20 – Framework for competence: Why → What → Where (myth-bust, demo, direct CTA)17:30 – Example: 30-sec tax advisory myth-buster → LinkedIn/Reels → consult link → track AOV20:10 – Proximity trust: employees, in-place context, show real proof (DSW AR, Starbucks, Apple)24:10 – Employee content > celebrity polish; make it authentic, even shot on phone26:00 – 14-day Trust Sprint and MAP recap; why proximity is overlooked yet most scalableTakeaways for OperatorsStop chasing linear funnels; engineer trust in-channel so action can happen immediately.Use Why → What → Where to collapse steps: name the pain, show the fix, drop the link.Turn staff into a media network: People → Place → Proof with incentives and simple tracking.Localize by currency, domains, visuals, accents, micro-influencers—it quietly multiplies conversion.Run a 14-day sprint: baseline CAC/AOV → recruit 3 customers + 3 insiders → record shorts →...

Just Fly Performance Podcast
484: Manuel Buitrago on Olympic Lifting, Pressure Mechanics and Explosive Athleticism

Just Fly Performance Podcast

Play Episode Listen Later Oct 9, 2025 87:23 Transcription Available


Today's guest is Manuel Buitrago. Manuel is a PhD, along with being the founder and director of MaStrength, a global education brand dedicated to authentic Chinese weightlifting. Since launching MaStrength in 2014, he's taught 100+ seminars worldwide, authored Chinese Weightlifting: A Visual Guide to Technique and Chinese Weightlifting: Technical Mastery & Training There are many misconceptions in the world of strength training, especially as the lens of a skeletal pressure-based view is not included in modern training systems. When skeletal pressure dynamics are understood, it allows us to see why athletes prefer particular variations of lifts, how and why they fail lifts, and what aspects of the lifts themselves lead to better athletic outcomes. On today's episode, Manuel speaks on the practicalities of weightlifting and how it carries over to sport. He compares powerlifting and Olympic lifting from a technique and transfer standpoint, and gets into how body shapes, breathing, and set-ups affect a lift. Manuel also touches on connective tissue and why it matters for performance and durability. From this episode, you'll learn concepts about the Olympic and powerlifts that can not only improve lifting performance but also facilitate a better transfer to athleticism and movement ability. Today's episode is brought to you by Hammer Strength. Use code “justfly10” for 10% off the Vert Trainer at thedunkcamp.com Use code “justfly20” for 20% off of LILA Exogen Wearable resistance gear at www.lilateam.com View more podcast episodes at the podcast homepage. (https://www.just-fly-sports.com/podcast-home/) Timestamps 0:20 – The Path to Chinese Weightlifting: A Journey from Gymnastics to Asia 9:30 – Breathing and Torso Shape are the Primary Differentiators Between Olympic and Powerlifting 25:01 – Weightlifting Squats are a Bottom-Up Movement, Distinct from Powerlifting 58:29 – Coaching the Olympic Lift Breath: Creating a "Funnel" for Upward Force 1:05:53 – Applying Shape Strategy to Different Athletes and Sports 1:24:49 – Direct Abdominal Work is Low Priority for Olympic Lifters Actionable takeaways 9:30 – Breathing and Torso Shape are the Primary Differentiators Between Olympic and Powerlifting Change your shape during the lift; successful Olympic lifting requires switching between shapes, not maintaining one position. To move up (the pull), create a "funnel" shape: narrow the lower torso (compressing the abs) and expand the upper torso (chest). To move down (the catch), change to a "cone" shape: narrow at the top and wider at the bottom, which enables faster descent. Avoid starting the lift with a powerlifting-style breath (squeezing the top and expanding the belly against a belt/creating a cone), as this impedes the upward movement necessary for Olympic lifts. 25:01 – Weightlifting Squats are a Bottom-Up Movement, Distinct from Powerlifting Recognize that the squat in weightlifting happens after the catch and is a bottom-up movement, which is fundamentally different from a powerlifting squat that starts from the top and descends. Squats performed from the rack (front or overhead) will look different from a heavy catch, as the catch is an unweighted descent followed by an immediate bottom-up drive. Focus on the funnel shape during the unrack and ascent of a weightlifting squat to maximize the upward gradient. 58:29 – Coaching the Olympic Lift Breath: Creating a "Funnel" for Upward Force From the start position, exhale and compress the abs until they feel tight, then maintain that tension. Inhale while maintaining ab compression, directing the air to fill and expand the chest and the mid-back area (between the shoulder blades) to create the full funnel shape. Do not take a maximum breath (gasping) as this removes space to move and can force the body into a rounded shape that is counterproductive for the lift.

The Goal Digger Girl's Podcast
490: How a Simple Freebie Funnel Made Us Millions

The Goal Digger Girl's Podcast

Play Episode Listen Later Oct 7, 2025 9:25


In this power-packed episode, we're breaking down the exact Freebie Funnel Formula that has generated millions in revenue and how you can replicate it in your own business. Whether you're just getting started or looking to scale, this proven strategy combines irresistible lead magnets, smart automation, and conversion tactics that work like magic. We'll walk you through each step of the funnel, share real-world examples, and reveal the must-know tweaks that turn free offers into loyal customers and serious income. If you're tired of funnels that flop, this episode is your roadmap to results.Expand Your Brand on LinkedIn Masterclass: https://www.facebook.com/share/1BPu5g6QGV/Join The Vault & Get Instant Access to 75+ Courses, Monthly Zoom Sessions, Curated Curriculum to fit your biz needs, New Courses add Each Month, and so much more!https://bit.ly/TheOfficialVault Grab your FREE copy of my book, ‘Boss It Up Babe!'https://bit.ly/BOSSItUpBabeBookHost Bio:Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they've always wanted.Website: www.thegoaldiggergirl.comInstagram: www.instagram.com/thegoaldiggergirlFacebook: www.facebook.com/thegoaldiggergirlYoutube: www.youtube.com/c/thegoaldiggergirlGrab The Goal Digger Girl Journal: https://amzn.to/3BeCMMZCheck out my Facebook groups for those that want to build their business online through social media, in a genuine and authentic way:Goal Digging Boss Babes: http://bit.ly/GoalDiggingBossBabesFempreneurs:  https://bit.ly/FempreneursCashFlowQueensLeave a review here: Write a review for The Goal Digger Girl Podcast.Subscribing to The Podcast:If you would like to get updates of new episodes, you can give me a follow on your favorite podcast app.

Sales Copywriting and Content Marketing Hacks Podcast
Episode 276: Sell More with Two Funnel Types Plus a Presentation Creator Walk-Through

Sales Copywriting and Content Marketing Hacks Podcast

Play Episode Listen Later Oct 7, 2025 48:44


JIm Edwards and Stew Smith discuss selling using AI art with Gemini and creating two types of funnels for different business purposes. Plus, Jim does a walk-through with the https://CopyandContent.ai Genies by taking an article and turning it into a presentation. Just drop the article in the Presentation Constructor Super Genie and build your presentation in less than 1 minute. Check out this show and join the CopyandContent.ai program using the EZ button for sales copy, scripts, and presentations.  

Basketball Coach Unplugged ( A Basketball Coaching Podcast)
Ep 2231 The Funnel Down Defense Masterclass

Basketball Coach Unplugged ( A Basketball Coaching Podcast)

Play Episode Listen Later Oct 6, 2025 64:09


Funnel Down Defense⁠ ⁠https://coachcollins.podia.com/funnel-down-defense⁠ Main Topic: The Funnel Down Defense: The episode focuses on the Funnel Down Defense, a strategic defensive system designed to limit opponents' offensive capabilities by confining their movements to specific areas of the court. Steve explains the fundamental concepts, benefits, and implementation techniques of this defense, providing coaches with practical insights to improve their teams' defensive performance. Overview of the Funnel Down Defense: Concept: The Funnel Down Defense aims to keep the ball on the sides of the court, referred to as the "gutters," and prevent teams from reversing the ball. This strategy disrupts offensive flow and limits scoring opportunities. Volleyball Court Analogy: Steve uses the dimensions of a volleyball court to illustrate the concept. A basketball court is 50 feet wide, while a volleyball court is roughly 30 feet wide, leaving 10 feet on either side as the gutters. The goal is to keep the ball in these gutter areas and away from the middle. Key Components: Pinning: Pinning involves keeping the ball on the side of the court, outside the volleyball lines. This limits the opponent's ability to execute their offense effectively. Funneling: Funneling directs the ball handler towards the short corner or specific areas where the defense can trap or apply pressure. The aim is to force mid-range shots or difficult attempts behind the backboard. Trapping: Trapping occurs in designated areas, such as the short corner, to create turnovers and disrupt the opponent's rhythm. The defense seeks to funnel the ball into these traps to capitalize on defensive opportunities. Benefits of the Funnel Down Defense: Disruption: By confining the ball to the gutters and preventing ball reversals, the Funnel Down Defense disrupts the opponent's offensive strategies and reduces their scoring options. Turnover Generation: The system is designed to create turnovers through strategic traps and pressure in confined areas of the court. Adaptability: The defense can be adjusted based on the opponent's strengths, such as tweaking the approach when facing right-handed players or specific offensive threats. Implementation Techniques: Terminology: Steve introduces specific terms used in the Funnel Down Defense, such as "pin," "funnel," and "trap," which are essential for understanding and executing the system. Practice Drills: Coaches are encouraged to incorporate drills that emphasize these defensive concepts, teaching players to consistently apply pressure and force the ball into desired areas. Realistic Adjustments: While the goal is to keep the ball on the left side, Steve acknowledges that opponents will occasionally succeed in moving the ball to the right. The defense adjusts accordingly, applying the same principles to maintain control. Advanced Strategies: Continuous Improvement: Steve plans to delve deeper into the Funnel Down Defense over the next few months, sharing coaching calls and detailed strategies to help coaches refine their implementation of the system. Community Engagement: Listeners are invited to engage with Steve through email (steve@teachhoops.com) for further questions and personalized advice on implementing the Funnel Down Defense. Conclusion: The episode concludes with a recap of the Funnel Down Defense's core principles and its effectiveness in disrupting opponents' offenses. Steve emphasizes the importance of strategic pinning, funneling, and trapping to create a robust defensive system. He encourages coaches to explore additional resources on TeachHoops.com for continuous development and invites them to stay tuned for more in-depth discussions on this defensive strategy. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Basketball Coach Unplugged ( A Basketball Coaching Podcast)
Ep 2230 The Basics of the Funnel Down Defense

Basketball Coach Unplugged ( A Basketball Coaching Podcast)

Play Episode Listen Later Oct 5, 2025 9:14


Funnel Down Defense⁠ ⁠https://coachcollins.podia.com/funnel-down-defense⁠ Main Topic: The Funnel Down Defense: The episode focuses on the Funnel Down Defense, a strategic defensive system designed to limit opponents' offensive capabilities by confining their movements to specific areas of the court. Steve explains the fundamental concepts, benefits, and implementation techniques of this defense, providing coaches with practical insights to improve their teams' defensive performance. Overview of the Funnel Down Defense: Concept:The Funnel Down Defense aims to keep the ball on the sides of the court, referred to as the "gutters," and prevent teams from reversing the ball. This strategy disrupts offensive flow and limits scoring opportunities.Volleyball Court Analogy:Steve uses the dimensions of a volleyball court to illustrate the concept. A basketball court is 50 feet wide, while a volleyball court is roughly 30 feet wide, leaving 10 feet on either side as the gutters. The goal is to keep the ball in these gutter areas and away from the middle. Key Components: Pinning:Pinning involves keeping the ball on the side of the court, outside the volleyball lines. This limits the opponent's ability to execute their offense effectively.Funneling:Funneling directs the ball handler towards the short corner or specific areas where the defense can trap or apply pressure. The aim is to force mid-range shots or difficult attempts behind the backboard.Trapping:Trapping occurs in designated areas, such as the short corner, to create turnovers and disrupt the opponent's rhythm. The defense seeks to funnel the ball into these traps to capitalize on defensive opportunities. Benefits of the Funnel Down Defense: Disruption:By confining the ball to the gutters and preventing ball reversals, the Funnel Down Defense disrupts the opponent's offensive strategies and reduces their scoring options.Turnover Generation:The system is designed to create turnovers through strategic traps and pressure in confined areas of the court.Adaptability:The defense can be adjusted based on the opponent's strengths, such as tweaking the approach when facing right-handed players or specific offensive threats. Implementation Techniques: Terminology:Steve introduces specific terms used in the Funnel Down Defense, such as "pin," "funnel," and "trap," which are essential for understanding and executing the system.Practice Drills:Coaches are encouraged to incorporate drills that emphasize these defensive concepts, teaching players to consistently apply pressure and force the ball into desired areas.Realistic Adjustments:While the goal is to keep the ball on the left side, Steve acknowledges that opponents will occasionally succeed in moving the ball to the right. The defense adjusts accordingly, applying the same principles to maintain control. Advanced Strategies: Continuous Improvement:Steve plans to delve deeper into the Funnel Down Defense over the next few months, sharing coaching calls and detailed strategies to help coaches refine their implementation of the system.Community Engagement:Listeners are invited to engage with Steve through email (steve@teachhoops.com) for further questions and personalized advice on implementing the Funnel Down Defense. Conclusion: The episode concludes with a recap of the Funnel Down Defense's core principles and its effectiveness in disrupting opponents' offenses. Steve emphasizes the importance of strategic pinning, funneling, and trapping to create a robust defensive system. He encourages coaches to explore additional resources on TeachHoops.com for continuous development and invites them to stay tuned for more in-depth discussions on this defensive strategy. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Mind Over Macros
Coaches Compass: Work Smarter For Predictable Growth

Mind Over Macros

Play Episode Listen Later Oct 3, 2025 20:28


In this episode of the Coaches Compass, Mike explains the most important systems that you need in your business if you want to grow without having to put in so much manual effort. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Builder Funnel Radio
354 - What is Loop Marketing? Is the Old Funnel Dead?

Builder Funnel Radio

Play Episode Listen Later Oct 3, 2025 50:36


In this episode, Kai Biami and Spencer Powell discuss HubSpot's new concept of Loop Marketing, exploring its implications for the marketing strategies of remodelers and builders. They delve into the transition from traditional marketing funnels to a more dynamic, AI-driven approach that emphasizes personalization, content diversification, and rapid iteration. The conversation highlights the importance of understanding one's brand, tailoring marketing efforts to specific audiences, and leveraging AI to enhance marketing effectiveness. The hosts also share practical insights and strategies for implementing these concepts in real-world scenarios.

The Growth Minded Accountant
The Death of the Funnel: Why Accountants Need Narrative Ecosystems to Grow

The Growth Minded Accountant

Play Episode Listen Later Oct 3, 2025 35:51


Funnels are dead. And in this episode of The Growth Minded Accountant, host Lee Reams II and guest Rebekah Barton explain why the old lead-generation playbook no longer works—and what accountants must do instead.For years, firms were told to rely on funnels: fill the top with ads and PDFs, nurture with email, and push leads down until they buy. But in Fall 2025, that's not how clients make decisions.Clients now:Google you, check Yelp, scroll LinkedIn, and DM a friend.Ask ChatGPT who the best advisor is (and trust the recommendation).Get their answers directly from Google's AI Overviews, often without ever clicking a website.The result? Funnels don't just leak—they're broken.In their place comes the Narrative Ecosystem: a consistent story told across every touchpoint—your website, Google profile, proposals, onboarding, and even your newsletters. It's the only way to win in a world where AI is deciding what people see and who they trust.In this episode, you'll learn:Why traditional funnels no longer match today's discovery process.How Google's AI-first SERPs and ChatGPT's dominance are reshaping trust.What a Narrative Ecosystem looks like in practice for accountants and advisory firms.How AI can amplify your narrative across every client interaction.Practical steps to move from funnel-thinking to ecosystem growth.

Simply Rich
The Secret to Offers that Sell themselves (think like a funnel)

Simply Rich

Play Episode Listen Later Oct 2, 2025 17:53


Welcome back to another episode of the podcast + HELLO again my conscious cash queen! This is where kind-hearted generous women come to make f*k tons of money in a way that feels good to your nervous system (I'm taking no-alarm mornings, extra long meditations and pedicures at noon whenever you damn please). Doing well with money while doing good in the world is the energy here. In pure $G Money fashion - the vibe of everything is to simplify your business, make even more money + have even more soul-aligned clients popping your dm's on the daily wanting to pay you without being chronically online.YES please - More of this! As always…THIS is an episode you're going to want to listen to. It's definitely a money making activity to push play. Let's dive in! Current Micro Offer: Money Machine Marketinghttps://gabrielle-forleo.mykajabi.com/offers/qQNESTmg Say Hi and share what came up for you during this episode! Message me at:https://www.instagram.com/gabrielleforleo/ Learn more about working together here!www.gabrielleforleo.com Grab The Daily Money Shift. The simple but EFFECTIVE daily workbook will clarify your intentions.https://a.co/d/f5ZuwGC Get ready to change your sales energy with No Pressure Sales Training here:https://gabrielle-forleo.mykajabi.com/offers/QT73HfaN Hop inside my FREE Stories That Make You Money Traininghttps://gabrielle-forleo.mykajabi.com/offers/sezUch3s

The Secrets of Marketing with Sarah Refai اسرار التسويق مع سارة الرفاعي
#248. استراتيجية تسويقية لتحقيق المبيعات من دون موقع الكتروني

The Secrets of Marketing with Sarah Refai اسرار التسويق مع سارة الرفاعي

Play Episode Listen Later Oct 2, 2025 13:59


الموقع الإلكتروني مش دايماً الحل لزيادة المبيعاتفي هالفيديو من أسرار التسويق رح تتعلم كيف تبني مسار تسويقي (فانل) يحوّلالمتابعين لعملاء، خطوة بخطوة، بدون تعقيد الموقع.: رح تتعرف علىالمراحل الأربعة للقمع التسويقي (Funnel) من التوعية للشراء - أخطاء التسويق الرقمي اللي بتخسرلك عملاء -مثال عملي حقق آلاف الدولارات -تابع الحلقة لتعرف استراتيجيات زيادة المبيعات والتسويق الرقمي الفعّال بدون موقع معقد!-----------إذا أنت مدرب او مستشار تبحث عن استراتيجية تسويقية لإطلاق او توسيع عملك التدريبي الاونلاين، يمكنك حجز مكالمتك المجانية مع الفريق الاستشاري الآن لدراسة عملك التدريبي وكيفية مساعدتك من خلال الضغط على الرابط.رابط حجز مكالمة مجانيةحلقات جديدة. كل. يوم خميس.6:00 PM

Course Creation Boutique's podcast
#232: How to Nurture New Leads to Take Action

Course Creation Boutique's podcast

Play Episode Listen Later Oct 1, 2025 12:23


Build Trust and Turn Subscribers Into Buyers   Getting new leads is just the beginning; the real magic happens when you nurture them. In this episode, I break down how to take someone who just joined your list and move them from curious subscriber to loyal student.   You'll learn: ✔️ The first 3 emails every new lead should get ✔️ How to balance value, story, and selling in your nurture sequence ✔️ Why consistency is more important than perfection ✔️ Simple ways to build trust without overwhelming your audience  

Own Your Hustle
Struggling to sell on Instagram? Try this instead

Own Your Hustle

Play Episode Listen Later Sep 30, 2025 26:26 Transcription Available


Send us a textThis week I sold $0 high ticket on Instagram. Not a post, not a story, not a thing landed. I share what I learned, how I'm shifting, and why IG is still powerful - but not for what you think.Keeping this one real because flow sometimes has it's ebbs. *************The video mentioned hereTake a look at my emails and what I send here.

The Teacher Biz Podcast
121: Inside Heather's High-Converting Funnel

The Teacher Biz Podcast

Play Episode Listen Later Sep 30, 2025 17:41


Heather takes listeners inside her own funnel on the Kindergarten Ready side of her business, sharing exactly how it's set up, what products she relies on, and the strategy behind it all. She walks through each step, from the freebies that bring people in, to the tripwires, upsells, and even her spicy “no thanks” links that keep conversions moving. And she doesn't just share ideas! Hear her real numbers, price tests, and the order bumps that are working for her right now (including one with a 60% add-on rate!). Tune in for more simple ways to build a funnel that works for you. And if you missed Heather's interview with Laura Kebart, be sure to click here and catch up!Key Takeaways:(02:20) Kindergarten Ready funnels; where most customers first find her(04:55) The tripwire offer that converts cold leads into paying customers(12:10) The choose-your-own-adventure upsell(13:40) What happens if someone says “no thanks” along the way(15:25) How split testing boosted her tripwire conversions to 13%Grab the free Teacher Biz Starter Guide at teacherbiz.com/startConnect With Heather:teacherbiz.com/aboutinstagram.com/teacherbiz

B2B Sales Trends
72. From Funnel to Culture: Building Revenue That Lasts

B2B Sales Trends

Play Episode Listen Later Sep 30, 2025 29:25


In this episode of B2B Sales Trends, Harry Kendlbacher speaks with Susana Klotz, VP of Global New Client Acquisition at Kaseya, about what it takes to embed strategy into daily habits and build revenue that endures. Susana leads a global team she calls “go-to-market sales killers,” focused on putting solutions in the hands of IT professionals and solving real problems. She shares how to balance vision with execution, shift sales culture beyond product pitching, and ensure strategies don't just sound good in the boardroom but actually get lived out across hundreds of sellers. Inside the conversation: - How to work backwards from growth goals into daily behaviors and execution. - Why strategies often fail in the field — and how to connect them to what sellers actually do every day. - Shifting sales culture from pitching products to solving real-world challenges. - Moving beyond the “toothache sale” to uncover long-term business impact and partnership. - Standing out in crowded markets where products look similar and buyers care more about post-sale value. - Turning strategy into a lived sales culture, with buy-in, proof, and internal marketing. If you want to understand how to align strategy with execution and create a sales culture that drives revenue long-term, this episode is packed with practical insights.

HER Brand - Dein Personal Branding Podcast mit Nicole Wehn
#284 Warum deine Energie mehr verkauft als jede Strategie

HER Brand - Dein Personal Branding Podcast mit Nicole Wehn

Play Episode Listen Later Sep 30, 2025 30:02


Du hast jede Strategie ausprobiert, aber die Ergebnisse bleiben aus? Dann ist es Zeit, über deine Energie und Frequenz zu sprechen! In dieser Folge tauche ich tief in das Thema ein, das über jeden Funnel und jedes Reel hinausgeht. Erfahre, warum deine Persönlichkeit deine Realität erschafft, wie ‚Authenticity sells‘ und ‚Selling is love‘ zu deiner größten Superpower werden und warum dein Nervensystem das wahre Business-Konto ist. Ich zeige dir, wie du dein Business in purer Leichtigkeit transformierst und skaliertes Einkommen ohne Burnout kreierst – denn du bist es, die den Unterschied macht!

The Dictionary
#F247 (funnel to fur)

The Dictionary

Play Episode Listen Later Sep 29, 2025 41:41


I read from funnel to fur. The word of the episode is "funny". Use my special link https://zen.ai/thedictionary to save 30% off your first month of any Zencastr paid plan. Create your podcast today! #madeonzencastr Theme music from Jonah Krauthttps://jonahkraut.bandcamp.com/ Merchandising!https://www.teepublic.com/user/spejampar "The Dictionary - Letter A" on YouTube "The Dictionary - Letter B" on YouTube "The Dictionary - Letter C" on YouTube "The Dictionary - Letter D" on YouTube "The Dictionary - Letter E" on YouTube "The Dictionary - Letter F" on YouTube Featured in a Top 10 Dictionary Podcasts list!https://blog.feedspot.com/dictionary_podcasts/ Backwards Talking on YouTube:https://www.youtube.com/playlist?list=PLmIujMwEDbgZUexyR90jaTEEVmAYcCzuq https://linktr.ee/spejampardictionarypod@gmail.comhttps://www.facebook.com/thedictionarypod/https://www.threads.net/@dictionarypodhttps://twitter.com/dictionarypodhttps://www.instagram.com/dictionarypod/https://www.patreon.com/spejamparhttps://www.tiktok.com/@spejampar917-727-5757

Health Supplement Business Mastery
Your Old Supplement Funnel Is Bleeding Money? Here's What Actually Works

Health Supplement Business Mastery

Play Episode Listen Later Sep 28, 2025 55:19


"Send me a text"Are your supplement marketing funnels bleeding money?Whether you're stuck at 6-figures or scaling to 8-figures, this episode reveals the compliance-friendly strategies that are actually converting supplement customers in today's evolved marketplace.Discover how the supplement marketing landscape has completely transformed as customer sophistication levels skyrocketed.How direct response marketing changed over the years.The current trend in video ads for direct-to-consumer brands, and much more.You'll learn the exact framework successful supplement brands use to research market awareness levels, craft irresistible hooks for short attention spans, and leverage AI tools to dominate competitive research.Learn more about the RMBC copy writing method at https://www.stefanpaulgeorgi.comIf you're interested in working with me one-on-one to improve your supplement business. You can learn more at my website https://creativethirst.comGetting people to your sales page or funnel is how you grow a direct-to-consumer supplement company. But how do you get them there?The quickest way to do that is through paid advertising.Buying buyers with ad dollars to scale is how all the supplement businesses do it.Now you can discover the strategies and tactics that work in supplement advertising.For just $7.Click here to grab your copy of the Health Supplement Ad Swipe Guide.

Mind Over Macros
Coaches Compass: Business Systems

Mind Over Macros

Play Episode Listen Later Sep 26, 2025 10:34


In this episode of the Coaches Compass, Mike explains the need for systems, data, and routine more than ever. If you need help scaling your business, start your 7-day free trial for The Collective.Get your ticket to the People First Summit: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

The Online Course Show
267: He Tested Every Funnel: The 3 That Sell Courses Today (Featuring John Ainsworth)

The Online Course Show

Play Episode Listen Later Sep 25, 2025 60:51


What if you could stop guessing about your online course funnel—and just build the one that actually sells? In this episode, I'm joined once again by John Ainsworth of Data Driven Marketing. John's tested countless funnels across real online course businesses and breaks down the three that are consistently working right now. Whether you're new to funnels or looking to fine-tune your current setup, this conversation is packed with practical, up-to-date strategies to help you convert more students. We also dive into why he rarely uses webinar funnels with clients (even though he loves them), what works better for lower-priced courses, and how high-ticket coaching offers can dramatically increase revenue—even in niches like banjo or piano. If you're feeling stuck on the funnel front, this episode will help you identify what to build next based on your price point and audience size. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/pIOYyCJiAGgJohn's Website: https://datadrivenmarketing.co/podcast/ Sign up for Jacques' Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

The Battlefield Show - The Premiere Battlefield 2042 Podcast
New Battlefield 6 Mode Needs Some Balancing and Mirak Valley Has Us Hyped

The Battlefield Show - The Premiere Battlefield 2042 Podcast

Play Episode Listen Later Sep 25, 2025 53:18


TriggerTalk with Sage & SammyBoiii dives into their first hands-on time with Mirak Valley, Operation Firestorm, and the brand-new mode Escalation in Battlefield 6. Sage and Sammy discuss how the preview event felt, why bots and creator lobbies skew impressions, how map design has shifted since 2042, and whether Escalation has staying power alongside Conquest, Breakthrough, and Rush. Highlights: • Preview event impressions: Mirak Valley, Firestorm, Escalation • Bots, creator lobbies, and why betas matter for testing • Map design philosophy vs. Battlefield 2042 mistakes • Mirak Valley's layout, pacing, and cover design • Operation Firestorm nostalgia vs. reality • Escalation mode explained — promise vs. problems • Momentum, balance, and whether it can become a mainstay Chapters: 00:00 Welcome to TriggerTalk 00:11 Sage & Sammy catch up, preview setup 00:34 Sammy's hands-on time with Mirak Valley, Firestorm, Escalation 00:55 Post-beta withdrawals & returning to Battlefield 6 01:40 Bots in preview events & creator lobbies 02:31 Unrealistic testing vs. public play 03:23 Why betas break games instantly 04:12 Dev frustration with untestable bugs 04:40 How devs vs. creators vs. public play differently 05:26 Playing for fun vs. playing for content 06:03 How devs “play by the book” vs. community playstyles 06:29 Map design benefits of varied player approaches 06:56 Transition into Mirak Valley & Firestorm maps 07:23 Operation Firestorm nostalgia vs. translation in BF6 08:16 Mirak Valley first impressions: layout, scale, cover 09:16 Breakthrough/Conquest flow and POI design 10:34 Have we forgotten what good maps feel like? 11:00 Map size discourse: density vs. surface area 12:22 Why action between flags makes maps shine 13:18 Siege of Cairo as an example of good in-between fights 14:14 Funnel points, bottlenecks, and intentional map design 15:07 Why map designers should have an “opinion” 16:07 How 128-player design hurt 2042 maps 16:57 Intentional layouts in BF6 vs. “empty boxes” in 2042 17:28 Open maps with cover & natural funnels 17:57 Comparisons to Spearhead in 2042 18:53 Confidence that BF6 will nail all map types 19:18 Post-launch map quality improvements from 2042 20:06 Dev learning curve & EA vs. DICE context 20:35 Community questions before: city maps & scale variety 21:03 Translating Firestorm to BF6 22:18 How nostalgia and gameplay shifts affect remasters 22:48 Visual improvements: desert contrast & smoke 23:17 Honoring history while adapting maps for new gameplay 24:14 COD comparison: Nuketown with wall-running 25:08 Old maps vs. modern pacing/player expectations 26:02 Doubling players from BF3 to BF6 26:54 Battlefield 3 vibes carried into BF6 design 27:42 New mode: Escalation explained 28:37 First impressions: momentum, steamroll concerns 29:10 Why comebacks feel rare in Escalation 30:12 Scoring rules that favor the leading team 31:05 Possible fixes: resetting or moving flags after each point 32:06 Fun but less unique than Breakthrough or Rush 32:40 Will people choose Escalation over Conquest? 33:09 Too close to Conquest to stand out? 34:04 Why long games feel more rewarding than short cycles 35:36 Conquest vs. Escalation comeback potential 36:59 Why momentum snowballs in Escalation 38:13 How scoring exaggerates steamrolls 39:14 Suggestion: shuffle flag locations after points 40:16 Why preview events may exaggerate steamroll feel 41:04 Smaller/city maps could make Escalation better 42:22 Open maps vs. urban maps in comeback potential 43:18 Comparisons to lesser-played modes in past games 44:00 Escalation might survive as a niche favorite 45:04 Why modes need uniqueness to survive long-term 46:07 Support for experimentation, even if it doesn't stick 46:35 Brainstorm: adding mid-game twists for clutch potential 47:33 Behemoth-style swings as a design idea 49:01 Why early-game setup matters too much 50:22 Conclusion: Escalation needs more than tweaks to stand out 50:50 Ranking Escalation vs. other core modes 51:20 Conquest & Breakthrough remain top priorities 51:49 Smaller-scale modes may shine with new audience 52:09 Outro & call for feedback

Free Real Estate Coaching with Josh Schoenly
Building A FREE Real Estate Buyer Lead Funnel To Sell MORE New Construction Homes!

Free Real Estate Coaching with Josh Schoenly

Play Episode Listen Later Sep 25, 2025 62:19


Mastering FREE Real Estate Lead Generation: Building Landing Pages, Organic Lead Capture Tactics & AI Integration...Watch the full video replay here: https://youtu.be/BBh2ypO8t04Join us for an in-depth session at the Closers Cafe, where we explore actionable strategies for building landing pages and generating leads organically on social media. Hosted on a Monday morning, September 22nd, this session also features special guest Hank from the metro Atlanta area. Together, we dive into creating effective landing and squeeze pages, leveraging AI tools for content creation, and using innovative techniques to differentiate listings. We discuss a structured approach to promoting new construction homes, targeting specific client avatars, and integrating smart campaigns for consistent follow-up. This episode is packed with insights on leveraging organic reach through various platforms including Facebook, Nextdoor, and Google Business Profile, while also touching on advanced strategies like installing meta pixels and using Listings to Leads for optimized lead capture. Whether you're a real estate veteran or a newcomer, you'll find valuable and actionable advice to elevate your lead generation tactics.Timestamps:00:00 Welcome and Today's Agenda01:30 Special Guest Introduction: Hank02:12 Creating Effective Landing Pages03:01 Using AI for Real Estate04:20 Targeting the Right Clients07:52 Exploring New Construction Inventory08:07 Utilizing New Home Source Professional11:32 Curating and Promoting Listings14:20 Advanced Filtering and Strategies29:26 Weekly Posting Plan31:27 Creating Facebook Post Variations31:54 Weekly Posting Strategy32:30 New Home Community Guides33:32 Capturing Leads with Landing Pages36:54 Setting Up Smart Campaigns39:53 Promotional Schedule and Strategies41:16 Appending Data for Leads44:40 Using IDX Squeeze Pages50:53 Posting on Google Business Profile54:29 Advanced Strategies and Tools01:00:23 Final Thoughts and Next Steps#exprealty #realtor #realestateagent #realtormarketing

Course Creation Boutique's podcast
#231: How to Promote Your Next Webinar Without Ads

Course Creation Boutique's podcast

Play Episode Listen Later Sep 24, 2025 10:39


3 Proven Strategies to Fill Your Webinar on a Budget   Wondering if webinars are still worth it? The short answer: YES. But the real key is knowing how to promote them, especially if you don't want to spend money on ads.   In this episode, I share: ✔️ Why webinars are still one of the best ways to build trust and sell your course ✔️ How to fill your webinar without relying on Facebook or Instagram ads ✔️ The 3 proven strategies I use with my clients to get registrations ✔️ Simple tweaks to maximize the audience you already have  

Conversion Tracking Playbook
Test or Freeze? How Smart Brands Win BFCM Without Breaking the Funnel

Conversion Tracking Playbook

Play Episode Listen Later Sep 24, 2025 36:39


Should you lock everything down during BFCM—or keep testing?In this episode, Kayle Larkin (Elevar) sits down with Mia Umanos (Clickvoyant) and Kristina Toth (Hannaford) to unpack the real tradeoffs of code freezes vs. experimentation in Q4.You'll hear why treating Q4 like a lab for behavioral data changes how you plan, how to keep tests safe without risking your checkout, and why most CRO programs fail when they ignore decision science.We also cover:Why Q4 is the one moment you can't afford to stop learningHow to design tests that reveal customer psychology, not just click-through ratesWhat to freeze (tech + payment flows) vs. what to test (messaging, promos, urgency cues)Guardrails and signals that tell you when to roll backWhether you're heading into your first high-traffic season or your 14th, this episode shows you how to balance safety with learning—and why the insights you capture now fuel Q1 and beyond.— We release new episodes every week on tracking, analytics, and conversion optimization. And if you're new to Elevar: Elevar automates server-side conversion tracking for Shopify. Check us out!

Own Your Hustle
Want to sell more high ticket? Listen to this

Own Your Hustle

Play Episode Listen Later Sep 23, 2025 25:26 Transcription Available


Send us a textWe're officially in momentum season, and high ticket energy is back. In this episode I share how low ticket offers have been the quiet bridge to my biggest high ticket sales, why it's working now, and what I'm seeing inside the mastermind. If you've built daily sales this year, it's time to harvest.➡️ JOIN THE DAILY SALES ACCELERATOR This is the mastermind I created after 200+ days of daily sales and the realisation that every $27 sale can be a bridge into your highest-ticket offers. Inside, you'll learn how to build a sales flow that works without launches, write offers that sell themselves, and turn your daily content into real, rolling cashflow. This is where low ticket meets long-term momentum.

The Teacher Biz Podcast
120: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 2)

The Teacher Biz Podcast

Play Episode Listen Later Sep 23, 2025 27:29


Heather continues her conversation with Laura Kebart, diving into funnel strategies that feel doable instead of overwhelming. Laura shares how you can start with just one product, build from there, and take the pressure off trying to have everything “perfect” from the start. She also talks about her approach to upsells, order bumps, and simple pricing strategies that help maximize sales without making things complicated. Get a behind-the-scenes look at her own decision-making process, from testing different offers to tweaking pricing, and how those experiments have shaped her success. Packed with lightbulb moments and easy-to-implement tips, this episode is a must-listen!Connect with Laura Kebart:languageartsteachers.cominstagram.com/languageartsteachersKey Takeaways:(03:10) Keeping the funnel building process simple(06:40) Upsells, order bumps, and easy pricing tweaks that boost sales(09:15) Nurturing customers after the sale with follow-ups and reminders(17:00) Laura's advice for new business owners(20:10) Encouragement to take the first stepListen to Episode 119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1)Grab the free Teacher Biz Starter Guide at teacherbiz.com/startConnect With Heather:teacherbiz.com/aboutinstagram.com/teacherbiz

The Assistant Principal Podcast
Three Leadership Things You Should Be Doing Now with Frederick and Mara

The Assistant Principal Podcast

Play Episode Listen Later Sep 23, 2025 48:26


Quote: “What is one step better than nothing?”Teaser:No special intro, let's just get into it!Sponsor Spot 1:I'd like to thank Kaleidoscope Adventures for sponsoring today's show. Lots of companies can help you organize class trips, but Kaleidoscope helps you organize adventures – because isn't that what student trips should be? Kaleidscope is a full-service tour company offering a range of adventure opportunities and they excel at customizing trips based on your unique context, needs, and goals. Kaleidoscope offers exceptional travel experiences for students (and their group leaders). Thinking about student travel? Reach out to Kaleidoscope using the link in the show notes.Show IntroKey Points Recap of last week's showReflect on this: Imagine 10-20 years into the future. If you keep working the way you are now, and your self-care habits remain the same, what words pop into your head?Main points from today's show:Do 5-minute coachingBe intentional about being fully present (or not)Block two 30-minute admin blocks each day to do all the stuff. Get coverage so you aren't interrupted.Turn notifications off so you can be more fully present. Funnel communications through the front office.Mara Buskey contact info:Email: marabuskeyllc@gmail.comHomepage: https://marabuskey.com LinkedIn: https://www.linkedin.com/in/mara-buskey-98321218b/ Sponsor Spot 2:I want to thank IXL for sponsoring this podcast…Everyone talks about the power of data-driven instruction. But what does that actually look like? Look no further than IXL, the ultimate online learning and teaching platform for K to 12. IXL gives you meaningful insights that drive real progress, and research can prove it. Studies across 45 states show that schools who use IXL outperform other schools on state tests. Educators who use IXL love that they can easily see how their school is performing in real-time to make better instructional decisions. And IXL doesn't stop at just data. IXL also brings an entire ecosystem of resources for your teachers, with a complete curriculum, personalized learning plans, and so much more. It's no wonder that IXL is used in 95 of the top 100 school districts. Ready to join them? Visit http://ixl.com/assistant to get started.Special thanks to the amazing Ranford Almond for the great music on the show. Please support Ranford and the show by checking out his music!Ranford's homepage: https://ranfordalmond.comRanford's music on streaming services: https://streamlink.to/ranfordalmond-oldsoulInstagram: https://www.instagram.com/ranfordalmond/Facebook: https://www.facebook.com/ranfordalmond/Sponsor Links:IXL: http://ixl.com/assistant Kaleidoscope Adventures: https://www.kaleidoscopeadventures.com/the-assistant-principal-podcast-kaleidoscope-adventures/CloseLeadership is a journey and thank you for choosing to walk some of this magical path with me.You can find links to all sorts of stuff in the show notes, including my website https://www.frederickbuskey.com/I love hearing from you. If you have comments or questions, or are interested in having me speak at your school or conference, email me at frederick@frederickbuskey.com or connect with me on LinkedIn.If you are tired of spending time putting out fires and would rather invest time supporting and growing teachers, consider reading my book, A School Leader's Guide to Reclaiming Purpose. The book is available on Amazon. You can find links to it, as well as free book study materials on my website at https://www.frederickbuskey.com/reclaiming-purpose.html Please remember to subscribe, rate, and review the podcast.Remember the secret to good leadership:Be intentional in choosing how you will show up for othersBe fully presentAsk reflective questionsAnd then just listenDon't overcomplicate it, the value is in the listening.Have a great rest of the week!Cheers!Frederick's Links:Email: frederick@frederickbuskey.comWebsite: https://www.frederickbuskey.com/ LinkedIn: http://www.linkedin.com/in/strategicleadershipconsulting Daily Email subscribe: https://adept-experimenter-3588.ck.page/fdf37cbf3a The Strategic Leader's Guide to Reclaiming Purpose: https://www.amazon.com/dp/B0CWRS2F6N?ref_=pe_93986420_774957520

I Can Complain
#224 - Dumber Than A Bag Of Nickels

I Can Complain

Play Episode Listen Later Sep 23, 2025 17:25


When I was a young boy I excelled at funnel ball on the playground at school. I finally reveal what my recipe was in the Global Cookbook. And, Fall has now officially arrived and Jessica's coming back inside with the burn barrel. Enjoy.New episodes are released every Tuesday. If you want to interact with the show, we have a voice mailbox. Call 818-336-1146 and leave feedback, or just complain, and maybe I'll use it in a future broadcast.https://www.icancomplain.comTEXT THE RAINWATER HOTLINE

Low Bottom/High Rise with Moira Kucaba
Social Selling That Scales w/ Rachael Bodie: Fill Your Funnel, Stand Out on Instagram, Ditch Burnout | Episode 206

Low Bottom/High Rise with Moira Kucaba

Play Episode Listen Later Sep 22, 2025 34:34


What if your results aren't “slow”—you're just missing one piece? Leadership veteran and social selling strategist Rachael Bodie shares a simple funnel to fill your pipeline, the mindset to sell without the ick, and boundaries to grow without burnout. Timestamps (condensed) 00:00 Intro & why growth stalls 01:30 Rachael's path: leadership → social selling 06:00 The simple funnel: meet → add value → offer 11:30 “Salesy” reframe: service-first energy 20:00 Scale without burnout: time-blocking & boundaries 25:30 Niche vs. personal brand—what works now 32:30 Resources, where to find Rachael You'll learn The 3-step funnel that actually converts How to stop passive action and fill the top of your funnel Mindset shifts to sell confidently (no cringe) Practical rhythms to protect your time and growth Whether to niche down—or lead with your personal brand Find Rachael on IG @rachaelbodie and join her free FB community here https://www.facebook.com/share/g/1PZUXGjd8N/ Subscribe To My Newsletter: https://moirakfitness.activehosted.com/f/28 Join My FREE High Vibe Life Community: https://www.facebook.com/groups/811935653862055  Join My MAKE Wellness VIP LIST:  https://forms.gle/kMuGfriQCeRxzG8p8 FREE Habit Tracker https://bit.ly/HighVibeHabitTracker Rise up planner + Book Of Proof Journal https://bit.ly/moirakucababooks  Rise Up Course https://bit.ly/moirariseupcourse Follow Me On Instagram: https://www.instagram.com/moirakucaba/?hl=en Watch On Youtube: https://www.youtube.com/@moirakucaba5802   Keywords: social selling, Instagram growth, network marketing, content strategy, lead generation, niche, personal brand, mindset, burnout, time blocking.

Momentum Church Messages Audio
Be The Funnel | Roots | Pastor Tim Payne

Momentum Church Messages Audio

Play Episode Listen Later Sep 21, 2025 61:31


Join us for week 24 of our series, Roots, with Pastor Tim Payne.—Stay ConnectedWebsite: http://www.momentumchurch.orgMomentum Church Facebook: https://www.facebook.com/MomentumONLMomentum Church Instagram: http://instagram.com/momentum_churchMomentum Church Twitter: http://www.twitter.com/momentum_churchTim Payne Facebook: http://www.facebook.com/pastortimpayneTim Payne Instagram: http://www.instagram.com/timjpayneTim Payne Twitter: http://www.twitter.com/timpayne_Support the Ministry: http://www.momentumchurch.org/giveSupport the show

Mind Over Macros
Coaches Compass: Business Fundamentals

Mind Over Macros

Play Episode Listen Later Sep 19, 2025 28:27


In this episode of the Coaches Compass, Mike explains the fundamentals of business that many coaches struggle with. If you need help scaling your business, start your 7-day free trial for The Collective.Get your ticket to the People First Summit: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Business RadioX ® Network
BRX Pro Tip: Flywheel or Funnel

Business RadioX ® Network

Play Episode Listen Later Sep 18, 2025


BRX Pro Tip: Flywheel or Funnel Stone Payton: And we’re back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, for years, as long back as I can remember in a sales career, the mental image for moving a prospective client all the way through to someone who does decide to […]

Programmatic Digest's podcast
185. From Brand to Demand: B2B Programmatic with Rosey Sutton

Programmatic Digest's podcast

Play Episode Listen Later Sep 17, 2025 39:31


In this episode of the Programmatic Digest, host Helene Parker welcomes Rosey Sutton, Head of Programmatic at Leadswell, for a deep dive into the world of B2B programmatic advertising. Rosey shares her journey from traditional broadcast buying to programmatic leadership, offering practical insights into brand-to-demand strategy, content syndication, and how to connect brand awareness with demand generation for better results. We explore the importance of aligning creative messaging with funnel stages, why programmatic often serves as the accelerator in B2B, and how intent data can transform targeting strategies. Rosey also breaks down common mistakes marketers make when siloing brand and demand teams—and how to build campaigns that nurture leads and maximize conversions. Finally, we discuss the role of AI in programmatic, how marketers can use it responsibly to turn data into insights, and why storytelling is still at the heart of every great campaign. If you've ever wondered how to truly connect the dots in B2B programmatic, this episode is packed with clarity and actionable takeaways.   About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Welcome & Guest Intro 02:14 – Rosey's Career Journey: From Broadcast to Programmatic 05:02 – What Brand-to-Demand Really Means in B2B 09:28 – Content Syndication Explained 15:10 – Why Programmatic Accelerates the Funnel 18:47 – The Role of Intent Data in Campaigns 23:19 – Aligning Creative Messaging With the Funnel 28:44 – Using Analytics & GA4 to Tell a Better Story 34:26 – AI as a Tool for Insights & Optimization 41:57 – Rosey's Words of Wisdom for Programmatic Marketers   Meet Our Guest: Rosey Sutton, LeadSwell https://www.linkedin.com/in/rosalinesutton/   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw      Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course Join our next workshop by signing up to our waitlist below:  https://www.heleneparker.com/waitlist/  

Future Proof
Beyond the Funnel: Reimagining B2B Marketing

Future Proof

Play Episode Listen Later Sep 17, 2025 40:33


With the global B2B market projected to reach nearly $29 trillion in 2025, digital-first buyers are demanding more personalized, authentic, and human experiences. At the heart of this evolution are creators—marketers, thought leaders, and employees—who are building trust and community in ways traditional brand marketing can't.In this episode, Nicole Jones is joined by two powerhouse voices from LinkedIn's B2B Institute, Ty Heath, Director and Founder of the practice, and Caroline Day, Global Director. Together, they unpack:The evolution of B2B marketing and storytellingThe unique role and value of B2B creatorsHow LinkedIn is empowering brands to leverage creator influenceThe intersection of AI, neuroscience, and employee advocacy in modern marketingWhether you're a marketer, brand leader, or aspiring creator, this episode is packed with insights on how to future-proof your strategy—and your skillset—for the next era of B2B. Hosted on Acast. See acast.com/privacy for more information.

Basketball Coach Unplugged ( A Basketball Coaching Podcast)
Ep 2710 The Great Funnel: How the High School Game Became the NBA's Minor League

Basketball Coach Unplugged ( A Basketball Coaching Podcast)

Play Episode Listen Later Sep 16, 2025 13:51


https://teachhoops.com/ Back when my coaching whistle was brand new, the high school game was its own universe. It was about school pride, community rivalries, and the dream of maybe, just maybe, getting a college scholarship. The pro game was a distant galaxy—something you watched on TV, a place where giants roamed. The connection between the two was a one-way street; a kid played for his high school, went to college for four years to get tougher and smarter, and then, only if he was one of the truly blessed, got a shot at the pros. The game we taught was more structured, more focused on traditional positions. You had your back-to-the-basket center, your pure point guard, and a clear pecking order. The goal was to build a great team to win a state title, not necessarily to build a future pro's individual brand. Now, that universe has collapsed. The pro game isn't a distant star anymore; it's the sun that the entire high school solar system revolves around. The funnel from the top has inverted. NBA strategy dictates everything. Every tall kid who can walk and chew gum is working on his corner three because of the analytics-driven pro game. The "positionless basketball" you see in the league has erased traditional roles in the high school ranks—our 6'9" players are bringing the ball up the court, and our point guards are posting up. The style of play, the training methods, the offensive sets—they are all downstream from what works on the biggest stage. We're not just coaching high school basketball anymore; we're managing the earliest stage of a professional player's development pipeline. The most profound shift, however, is that the NBA is no longer waiting for players to come to them. They're coming straight to the high school gym. With pathways like the G League Ignite and Overtime Elite offering six-figure contracts, teenagers are now direct employees of professional leagues before they can even attend their senior prom. This has turned the elite level of high school hoops into a de facto minor league. The pressure has changed, too. It's not just about winning for your school; it's about draft stock, social media followers, and multi-million dollar NIL valuations. A 17-year-old's highlight reel is now a business asset. While the heart of the high school game—the teamwork, the discipline, the love of competition—is still there if you look for it, it's now wrapped in a professional package. We're living in a new era where the line between a high school phenom and a young pro has been all but erased. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Teacher Biz Podcast
119: Behind the Scenes of a Successful Funnel with Laura Kebart (Part 1)

The Teacher Biz Podcast

Play Episode Listen Later Sep 16, 2025 28:55


Laura Kebart leverages her 20+ years of classroom teaching experience and instructional coaching systems to serve busy middle school English Language Arts Teachers through her online presence at languageartsteachers.com. Through her educational consulting, realistic instructional strategies, hands-on workshops, and back-to-school MSELA Summit each July, Laura helps educators teach with confidence while reducing their overwhelm and increasing student engagement. In this episode, Laura shares her expertise on structuring and profiting from funnels. She breaks down funnels in a way that feels super doable, and explains how even a tiny $9 product can turn into serious income with the right setup. You'll hear tips on order bumps, upsells, and easy ways to tweak your funnel so it keeps working better over time. Plus, Laura shares her favorite Friday routine for reflecting and brainstorming fresh ideas. If you're ready to stop overthinking funnels and start using them to grow your business, this conversation will leave you excited and confident to try it yourself!Connect with Laura Kebart:languageartsteachers.cominstagram.com/languageartsteachersKey Takeaways:(04:20) What a funnel actually is(07:25) Inside Laura's funnel: offers, order bumps, and upsells(09:30) How a $9 product became a large revenue stream(16:00) Laura's friday reflection routine for fresh ideas(17:20) Funnel mindset; why ethical funnels build trust and more sales(22:00) Recent funnel strategies and resultsListen to Episode 54: Slowly Transitioning from Teacher to Full-Time Business Owner with Laura KebartGrab the free Teacher Biz Starter Guide at teacherbiz.com/startConnect With Heather:teacherbiz.com/aboutinstagram.com/teacherbiz

AccuWeather Daily
Tropical Storm Mario to funnel rain into Southern California, also why are so many hats turning up in Yellowstone?

AccuWeather Daily

Play Episode Listen Later Sep 16, 2025 5:17


Tropical Storm Mario could send tropical moisture into Southern California and the Southwest this week, raising the risk for showers, storms and flash flooding. Also, from pizza boxes to stuffed animals, geologists have found unusual trash across Yellowstone National Park this year after millions visited during the summer season. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Tech Blog Writer Podcast
Marketing Intelligence After Cookies: How Funnel Turns Data Into Decisions

The Tech Blog Writer Podcast

Play Episode Listen Later Sep 15, 2025 30:29


Marketing teams used to have a simple enough job: follow the click, count the conversions, and shift the budget accordingly. But that world is gone. GDPR, iOS restrictions, and browser-level changes have left most attribution models broken or unreliable. So what now? In this episode, I sat down with Fredrik Skansen, CEO of Funnel, to unpack how marketing intelligence actually works in a world where data is partial, journeys are fragmented, and the old models don't hold. Since founding Funnel in 2014, Fredrik has grown the company into a platform that supports over 2,600 brands and handles reporting on more than 80 billion dollars in annual digital spend. That scale gives him a front-row seat to the questions every CMO and CFO are asking right now. Fredrik explains why last-click attribution didn't just become inaccurate. It became misleading. With tracking capabilities stripped down and user signals disappearing, the industry has had to move toward modeled attribution and real-time optimisation. That only works if your data is clean, aligned, and ready for analysis. Funnel's platform helps structure campaigns upfront, pull data into a unified model, apply intelligence, push learnings back into the platforms, and produce reporting that makes sense to the wider business. This isn't about dashboards. It's about decisions. We also talk about budget mix. Performance channels may feel safe, but Fredrik points out they are also getting more expensive. When teams bring brand and mid-funnel activity back into the measurement framework, the picture often changes. He shares how Swedish retailer Gina Tricot grew from 100 million to 300 million dollars in three years, in part by shifting spend to brand and driving demand earlier in the customer journey. That move only felt safe because the data supported it. AI adds another layer. With tools like Perplexity reshaping search behavior and the web shifting from links to answers, click-throughs are drying up. But it's not the end of visibility. Content still matters. So does structure. The difference is that now your reader might be an AI model, not a human. That requires a rethink in how brands approach discoverability, authority, and engagement. What makes Funnel interesting is that it doesn't stop at analytics. The platform feeds insight back into action, reducing waste and creating tighter loops between teams. It also works for agencies, which is why groups like Havas use it across 40 offices through a global agreement. If you're tired of attribution theatre and want to understand what marketing measurement looks like when it's built for reality, this episode gives you a clear, usable view. Listen in, then tell me which decision you're still guessing on. Because marketing can be measured. Just not the way it used to be. ********* Visit the Sponsor of Tech Talks Network: Land your first job  in tech in 6 months as a Software QA Engineering Bootcamp with Careerist https://crst.co/OGCLA    

Luminary Leadership Podcast
292. The Podcast-First Business Model: How to Use Your Podcast as a Powerhouse Profit Funnel | Interview with Stefanie Gass

Luminary Leadership Podcast

Play Episode Listen Later Sep 15, 2025 43:36


In this episode of Your Big Next, I'm joined by Stefanie Gass—a powerhouse business coach, podcasting strategist, and faith-filled founder who's built a wildly successful business by doing things differently.Stef's story is one a lot of us can relate to: starting out in hustle-heavy network marketing, hitting a wall, and realizing that success without alignment just isn't it. Through clarity, obedience, and a bold leap into podcasting, she built a kingdom business that not only thrives—but serves deeply.We talk about the real journey behind her growth, what it looks like to create a profitable podcast without the burnout, and how podcasting can be one of the most powerful tools for building trust, nurturing community, and growing your business with long-term momentum.In this episode, we cover:

El sótano
El sótano - Puesta de Sol en Alejandría - 15/09/25

El sótano

Play Episode Listen Later Sep 15, 2025 59:02


Ashley Naylor, nombre poco conocido por aquí, pero reputado talento en la música australiana. Desde finales de los 80 ha formado parte de bandas como The Swarm, Even o The Grapes, y en los últimos años ha sido reclutado como guitarrista de grupos míticos como The Stems o The Church. El de Melbourne saca ahora disco en solitario, “Alexandria Sunset”, donde compone, produce y toca y canta cada nota que suena en esta colección de canciones que beben del pop, el folk o la psicodelia de finales de los 60 y comienzos de los 70.Playlist;(sintonía) ASHLEY NAYLOR “Caribou”ASHLEY NAYLOR “Alexandria sunset”ASHLEY NAYLOR “As good as gold”ASHLEY NAYLOR “A blue sky”THE SAINTS “Empires (Sometimes we fall)"DOM MARIANI “Apple of life”JAMIE TURNER “Hum drum”THE HIGH LEARYS “I’m a fool for you”THE NIGHT TIMES “I don’t mind”PLAYA NUDISTA “Casino”TOKEN HEARTS “Amateurs”LES RENCARDS “Panne de communication”SUPERTUBOS “Magnétika”13TH MAGIC SKULL “Funnel of love”Versión y Original; WANDA JACKSON “Funnel of love”Escuchar audio

Mind Over Macros
Coaches Compass: The Heartbeat of Your Business

Mind Over Macros

Play Episode Listen Later Sep 12, 2025 25:16


In this episode of the Coaches Compass, Mike explains the heartbeat of your business that makes everything else work. If you need help scaling your business, start your 7-day free trial for The Collective.Get your ticket to the People First Summit: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Blogging Your Passion Podcast
How to Turn a $17 Offer Into a 6-Figure Funnel (Ch20. Build Your Audience)

Blogging Your Passion Podcast

Play Episode Listen Later Sep 12, 2025 14:39 Transcription Available


Send us a textPodcast Show Notes: How to Turn a $17 Offer Into a 6-Figure Funnel (Ch 20. Build Your Audience)For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.Episode Summary:Host Jonathan Milligan reveals the secrets behind building a 6-figure funnel using low-ticket offers and Facebook sales campaigns. Learn why patience, strategy, and the right mindset are essential for turning small sales into big profits—and how to avoid the most common mistakes that sabotage paid traffic campaigns.Key Topics Covered:The story of Coca-Cola's first ad and the timeless power of smart advertising.Why most people fail with Facebook ads: unrealistic expectations, impatience, and pulling campaigns too soon.The importance of treating ad spend as an investment and focusing on breaking even to build a customer base.The Paid Traffic Sales Campaign Playbook:Set Realistic Goals:Aim to break even at first, giving Facebook's algorithm time to learn and optimize.Master Retargeting:Install the Facebook pixel, create custom audiences, and follow up with interested prospects using targeted ads.Embrace Low-Dollar Front-End Offers:Create a high-value, low-cost product ($7–$17) to attract new customers and build trust.Get Savvy with Strategic Upsells:Offer relevant, value-adding upsells after the initial purchase to increase revenue.Monitor and Optimize:Track key metrics, test different ad elements, and refine your campaigns for better results.Action Step:Write your first sales ad:Define your low-ticket offer and its benefits.Identify your target audience.Craft a catchy headline and list key features.Create urgency and a clear call to action.Write concise ad copy and plan visuals.Test different variations for best results.Key Takeaways:Patience pays: focus on breaking even and building your customer base while the algorithm learns.Use retargeting, low-dollar offers, and upsells to acquire customers profitably.Consistent monitoring and optimization are essential for long-term success.Connect:For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.

Back to the Bible
Be A Funnel

Back to the Bible

Play Episode Listen Later Sep 12, 2025 4:23


Kindness and love are a powerful pairing that flow directly from God. But they need a funnel!   Coach Jon Winkelman challenges you to be that funnel and let the life-transforming power of God's kindness and love flow to those around you!  As a thank you for your support this month, we'd love to bless you with a gift of your choice.Choose from three excellent books -each designed to encourage and equip you as you grow in Christ.Tracing His Promise: Donna Amidon shares 25 OT stories revealing Jesus in God's redemptive plan.Tactics:  A Game Plan for Discussing Your Christian Convictions  -   Practical tools to share and defend your faith with confidence and grace.Discovering a Living Faith: Explore James with Pastor Bryan Clark – Insightful and practical guidance.Yours with a gift of any amount.Thank you for supporting the mission of Christ.

Wake Up With The Wolf
EP641- The $10 Million Instagram Funnel W/ Brian Mark

Wake Up With The Wolf

Play Episode Listen Later Sep 11, 2025 24:47


In today's episode, I sit down with my best friend and business partner, Brian Mark, to talk about his brand-new book “The $10 Million Instagram Funnel.” This isn't just some theory-packed fluff this book is built on over a decade of blood, sweat, and grind. From the early days of building PT Domination to scaling it into the empire it is today, Brian poured every ounce of knowledge into these pages. I grill him on what it took to create this book, the lessons that shaped him, and what it feels like to finally release his first ever book to the world. If you're an online coach, or even just someone stepping into the entrepreneurial space, this book is a roadmap to online success. Stop guessing. Stop winging it. Go grab a copy and learn what it actually takes to build something that lasts.   MY CLOTHING, CHECK OUT: https://amarokaesthetics.com/ CHECK ME OUT ON OTHER SOCIALS: IG = https://www.instagram.com/coleluisdasilva/ TIKTOK = https://www.tiktok.com/@coleluisdasilva/   WAKE UP WITH THE WOLF PODCAST: APPLE = https://podcasts.apple.com/us/podcast/wake-up-with-the-wolf/id1533545890 SPOTIFY = https://open.spotify.com/show/6cOLgWolq6mkOnvNesuTDc?si=8b3c4f153a264e9a

Real Unicorns Don't Wear Pants

You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to mastering marketing funnels. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.There are two types of funnels in Marketing Land designed to help you close clients fast AF... and no, one of them is not a Funnel Cake. We're breaking down the funnel basics so you can start calling in those Unicorn clients. Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…PS. Remember to get the five algorithm hacking posts that will help you funnel more and better clients into your business right from your personal page

The Dictionary
#F247 (funnel to fur)

The Dictionary

Play Episode Listen Later Sep 9, 2025 41:41


I read from funnel to fur.     The word of the episode is "funny".     Use my special link https://zen.ai/thedictionary to save 30% off your first month of any Zencastr paid plan.    Create your podcast today! #madeonzencastr     Theme music from Jonah Kraut https://jonahkraut.bandcamp.com/     Merchandising! https://www.teepublic.com/user/spejampar     "The Dictionary - Letter A" on YouTube   "The Dictionary - Letter B" on YouTube   "The Dictionary - Letter C" on YouTube   "The Dictionary - Letter D" on YouTube   "The Dictionary - Letter E" on YouTube   "The Dictionary - Letter F" on YouTube     Featured in a Top 10 Dictionary Podcasts list! https://blog.feedspot.com/dictionary_podcasts/     Backwards Talking on YouTube: https://www.youtube.com/playlist?list=PLmIujMwEDbgZUexyR90jaTEEVmAYcCzuq     https://linktr.ee/spejampar dictionarypod@gmail.com https://www.facebook.com/thedictionarypod/ https://www.threads.net/@dictionarypod https://twitter.com/dictionarypod https://www.instagram.com/dictionarypod/ https://www.patreon.com/spejampar https://www.tiktok.com/@spejampar 917-727-5757

Mind Over Macros
Coaches Compass: The Best Funnel for Your Coaching Business

Mind Over Macros

Play Episode Listen Later Sep 5, 2025 27:11


In this episode of the Coaches Compass, Mike breaks down several profitable funnels that work well for fitness and nutrition coaches. Tune in to this episode to find out which funnel may be the best fit for your business. If you need help scaling your business, start your 7-day free trial for The Collective.Get your ticket to the People First Summit: REGISTER HERE------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
How to Spend $1000 to Massively Grow Your Email List! | Ep. 405

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

Play Episode Listen Later Sep 3, 2025 11:12 Transcription Available


Building a newsletter audience on a shoestring budget might sound impossible, but Jay Schwedelson shows how $1,000 can actually go a long way if you know where to put it. From Instagram Reels ads that quietly outperform LinkedIn to Reddit's brand-new lead gen units, this episode is packed with practical, tested strategies that make growing your list both cheaper and faster than you'd expect. And yes, Jay also finds time to rant about streaming platforms and explain why a Netflix sitcom feels like a “mental massage.”ㅤBest Moments:(01:30) Funnel cakes, carnival games, and why rides are no longer an option(02:45) The one truth about social media ads nobody wants to admit(03:37) Why Instagram Reels ads are the best $1,000 you'll ever spend(05:20) The real cost of LinkedIn lead gen ads and why they don't work for newsletters(06:05) Reddit's brand-new lead gen ads and early cost-per-sub numbers(08:10) A sitcom that feels like a throwback mental massage on Netflix(09:02) Love Island spinoffs, Peacock frustrations, and bad reality TV castingㅤCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma