Podcasts about Funnel

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/terrancebradley ———————————— Be On The Next Constraint Call: https://www.scalingwsystems.com/constraint-call-application ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— In this episode of the Constraint Call, Ravi helps a founder of a $1M+ B2B tech marketing agency rebuild growth around higher ad spend, stronger direct-response messaging, and a lower-friction booking funnel. Chapters: 00:33 Breaking Down the Business 06:43 Calculating CAC & Funnel Economics 11:01 Why Not Just Double Ad Spend? 14:03 Reviewing the Ads & Funnel 18:10 Fixing the Funnel to Scale Profitably 27:39 Final Diagnosis & Action Plan

Richard McGirr is the co-founder and CEO of Property Llama and Property Llama Capital, an income focused fund sponsor that helps accredited investors move underperforming real estate equity into passively managed, cash flowing investments. He also hosts Unlimited Capital on the Best Ever CRE network, where he covers capital raising, fund operations, and the business of building an investment platform. Richard and his partner Chris Lopez launched their own firm roughly two years ago, after raising about $55 million in 18 months at a previous shop. The first twelve months were a grind. Today the firm runs about $42 million in its own debt fund, raised $24 million last year, and treats capital raising as a measurable sales and marketing operation rather than a relationship exercise. Richard McGirr returns for part two to open the books on capital raising. He starts with why debt funds reshaped his business. Carried interest is collected every month rather than at a sale, which turns a raise into recurring revenue instead of a run of acquisition fees. With rates elevated, investors have pulled in their time horizons, and a fund that distributes within 60 days is a far easier sell than an equity deal that pays on exit in year five. From there Richard walks through the machinery. He explains why launching his own firm nearly failed once the low hanging fruit ran out, why weekly dials are the leading indicator he manages against, and why he pays for access to trusted distribution instead of building an audience from scratch. He also lays out his full funnel, from a single webinar to a 50 email drip to a same day phone call triggered by a link click.       Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Debt fund carry is collected monthly, which turns a raise into recurring revenue Higher rates shorten investor time horizons and favor shorter lockups Manage weekly dials and new qualified leads, because both sit inside your control Buy access to trusted distribution rather than building an audience from scratch One webinar delivered repeatedly outperforms ten new ones Call every investor who clicks a link, the same day     Topics Why Debt Funds Became the Engine of the Business Carried interest is collected monthly, not at a sale About $42 million in the fund throws off just under $2 million a year in carry At their previous firm, the debt fund quietly covered company payroll Why Debt Funds Sell Faster Right Now Higher rates pull investor time preference in LPs receive a first distribution within 60 days Lockups run 18 to 24 months, with monthly loan payoffs providing liquidity Why the Launch Nearly Failed The easy network at the previous firm was already tapped Every personal network runs out eventually Messaging, product selection, sales management, and email drips all had to be rebuilt Dials Are the Metric You Control Sales results are input driven, and inputs are the only controllable variable Richard's team makes 200 calls a week Moving from 25 to 100 dials a week tripled soft commits within two weeks Lead Quality Over Lead Volume Minimums are $100,000, with no exceptions Two paid Best Ever webinars raised $1 million each, at roughly half a percent media cost of capital A webinar swap with an estate planner produced 600 registrants and zero closes Large audiences skew toward broad content and non-accredited viewers Brand Transfer From Paid Webinars Presenting on a trusted platform borrows that platform's credibility Investors arrive already willing to listen, so there is less convincing to do The result is a higher conversion rate in less time Earned Media vs. Paid Media Earned media costs nothing and converts well, but the ceiling is low Richard hosts on Best Ever CRE and Chris Lopez hosts on PassivePockets Paid webinars buy speed, volume, and control over timing One Webinar, Delivered Repeatedly The Intro to Private Lending webinar is the only one they run Staff are tasked with sourcing groups and pricing webinar slots Fear the operator who has delivered one webinar 10,000 times Go Where Buyers Already Gather Publishing content and waiting to be found rarely reaches your ideal investor Target communities built around passive income and financial independence Capital raising is a two sided market, and plenty of people are already looking to deploy Richard's Funnel, Start to Finish A webinar form on the site leads to the replay and a 50 email drip Any link click notifies the sales team on Slack and triggers a same day call Of 25,000 contacts, roughly 100 are actively in market at any given time Winning the Attention Battle Investors triage hundreds of emails a day, and your offering sits at the bottom Rank your list by opens and clicks before you start dialing Ask for a specific commitment, such as watching the webinar within three days Interested investors rarely call to say they are on the fence, they simply go quiet    

#227 HAND AUFS HERZ - #story2brand Cafe Loni Hamm: Was, wenn deine beste Brand Story schon immer Teil deiner Familie war? Manchmal beginnt eine Marke nicht mit einer Strategie.
Sondern mit einer Geschichte. In dieser Folge bin ich zu Gast im Café Loni und spreche mit Pia, die sich mit gerade einmal 28 Jahren ihren Kindheitstraum erfüllt hat: ein eigenes Café. Doch Café Loni ist viel mehr als Kaffee und Kuchen. Es ist Omas Wohnzimmer. In jedem Teller, jedem Stuhl und jedem Detail steckt ein Stück Familiengeschichte – vor allem die Geschichte von Oma Loni. Aus Erinnerungen, alten Möbeln, Geschirr und ganz viel Herz ist ein Ort entstanden, der sich für viele Menschen längst nach Zuhause anfühlt. Wir sprechen darüber, wie aus einem freien Ladenlokal nach und nach eine Vision wurde, warum Pia und ihr Freund über drei Jahre renoviert haben und was es bedeutet, ein Business komplett aus eigener Kraft und ohne Kredit aufzubauen. Aber vor allem geht es um Storytelling, Personal Brand und die Frage, warum Menschen eigentlich kommen. Denn am Ende ist der Kuchen wichtig – aber noch wichtiger ist das Gefühl, mit dem jemand das Café wieder verlässt. Pia zeigt dabei ganz wunderbar: Du brauchst nicht zuerst eine perfekte Website, einen Funnel oder eine riesige Marketingstrategie. Du darfst selbst deine Marke sein. Eine Folge über Mut, Familie, Selbstständigkeit, Erinnerungen, Herzensprojekte und darüber, was entstehen kann, wenn wir unsere eigene Geschichte nicht verstecken, sondern sie zum Mittelpunkt von dem machen, was wir erschaffen. Und vielleicht ist Café Loni deshalb eben wirklich nicht nur ein Café. Mehr zu Café Loni: Insta: cafe.loni_hamm HERZENSGRÜSSE Deine Christina Insta: @christinaheinrichofficial @schallundraum_podcastagentur BRAND2SOCIALMEDIA 26.09.26 https://www.christinaheinrichmentoring.de/shop/brand2socialmedia/

Chandler Bolt and Ryan Pineda dissect massive celebrity-style book launches and explain why they aren't easily replicable for most entrepreneurs. They break down alternative high-leverage strategies such as using a book bundle as a lead magnet to fuel high-ticket virtual events and explore how AI is transforming the writing process.

Jake & Ben Full Show from August 17, 2026 Hour 1 The NBA Finds "No Evidence" That Clippers Owner Steve Ballmer Funneled Money to Kawhi Leonard via Sponsors Top 3 Stories of the Day: Jeanie Buss Sells Remaining 17% Of Lakers Ownership. What's Going on in LA? Where do BYU & Utah Rank in Presesaon AP Top 25? ESPN Drops Feature Article on Kalani Sitake.   Jayden Daniels Rumors Are Getting out of Control Hour 2 Utah Quarterback Devon Dampier and Head Coach Morgan Scalley Spoke to the Media after Practice today. Hear what they had to say.  Former NBA Ref Joey Crawford Compared Himself to Muhammad Ali in his HOF Speech. Why are Refs Going into the Hall of Fame? Angel Reese Missed a Game-Winning Layup and lost the Game for her Team Hour 3 ESPN's Adam Rittenberg wrote a Feature Story on Kalani Sitake over the weekend, detailing how well-liked the BYU Head Coach is around College Football.  Do We Overvalue Quarterbacks in the NFL? How many Quarterbacks would have Won the Super Bowl in Sam Darnold's Situation last season? Audio Vault: Did Pat McAfee Release the Worst Album of All Time? Hour 4 Live at 5: Jeanie Buss Could Veto Family's Sale of the Lakers More on NBA Finding "No Evidence" that Steve Ballmer Used Sponsors to Pay Kawhi Leonard Not Everybody is a fan of "Like That"

Willkommen bei Back 2 Basics – der Reihe für aufstrebende E-Commerce Händler und ihren ersten Kontakt mit Affiliate Marketing - vom Next Level Affiliate Marketing Podcast. Bist du engagierter Merchant und hast bereits deinen Online-Shop bei Shopify, Woocommerce, Magento oder Shopware, und suchst nun nach einer Erweiterung zum typischen Google, Amazon, Facebook und Apple Marketing-Mix? Dein Host Nawid Company erklärt in dieser Serie klar strukturiert die Grundsteine des Affiliate-Marketingbereichs damit du bestens vorbereitet für die ersten Schritte bist. So wirst mit Back 2 Basics und der Interview-Reihe Time for Learning schnell zum Profi. Die heutige Folge behandelt folgende Themen: - CPA (Cost per Action) vs. CPL (Cost per Lead) vs. CPO (Cost per Order) - Kohorten-Analyse - Lead-Validierung - RevShare / Revenue Share - Subsource-Level-Tracking - Tier 1 / Tier 2 Affiliates - Touchpoints im Funnel

A great copy isn't just a “nice to have” anymore, it's the difference between traffic that prints money and traffic that quietly bleeds your ad budget dry. In a world where attention is short, feeds are noisy, and AI-generated fluff is everywhere, only truly persuasive words cut through and convert. Today's guest, Jon Benson of BNSN.AI, is the copywriter credited with inventing the Video Sales Letter (VSL), a format that has generated billions of dollars in digital sales and reshaped online direct response marketing.In this episode of Marketer of the Day, Jon breaks down the evolution of the “ugly” VSL, from plain text on a black screen with voiceover, to hypnotic slide patterns, NLP command phrases, and innovations like magic buy buttons, no-pause video players, and timed call-to-action reveals. He explains why words on the screen plus spoken words outperform talking-head videos, how dual modalities (reading + listening) supercharge retention, and why removing distractions can multiply conversions even in today's muted, mobile-first world. Jon then pulls back the curtain on Benson (BNSN.AI), his AI-driven copy platform built specifically for high-converting VSLs and funnels. Instead of generic prompts and AI “stink,” Benson uses promptless AI, pre-prompting, frameworks, and RAG to train multiple LLMs on proven copy patterns. You'll hear how his system breaks a VSL into specialized sections, uses different models for different copy tasks, and rewrites behind the scenes so what you see sounds like a top-tier human copywriter, not a template-spitting chatbot. A big theme of this conversation is mindset: you are not your avatar. Jon explains why writing “how you talk” usually kills conversions, why your copy shouldn't sound exactly like you, and how to instead sound like the best version of you that your market will respond to. He shares lessons from decades as a hired gun copywriter and ghostwriter, the importance of writing for cold traffic, and why the words are still 80% of the funnel, even if you use ClickFunnels, GoHighLevel, or any other page builder. https://youtu.be/deBPX78TpHQ?si=wuWrOAUu9AaXn9b- If you've ever been frustrated by weak AI copy, low-converting VSLs, or the feeling that your offer “should” be selling better than it is, this episode will recalibrate how you think about persuasion, funnels, and AI-powered copywriting. You'll walk away with a deeper understanding of what truly moves cold prospects to buy, and how tools like BNSN.AI can help you scale high-quality copy across your entire funnel without sacrificing human-level persuasion. Quotes: “It's not enough to just give AI a good VSL and say ‘you figure it out.' You have to break it into components and get very specific.” “What people call ‘AI stink' is really just AI pulling from the wrong training. If you don't feed it the right patterns, you'll never get what you're wanting.” “The words are the most important things that you have to sell anything… if you get the words that sell, you are 80% there.” Contact Details: Turn AI Into Your Best Copywriter: Start with BNSN Today Master the Words That Sell: Learn from Jon Benson Connect with Jon Benson on LinkedIn and Master Copy That Sells Subscribe to Jon Benson's YouTube Channel for Sales Copy Secrets Follow Jon Benson on Instagram for Daily Copywriting Tips Follow Jon Benson for AI & Copywriting Strategies Master Copywriting: Follow Jon Benson on Facebook

Wondering which funnel platform to finally commit to - ClickFunnels, Kajabi, GoHighLevel? Before you pull out your credit card, listen to this. 

Everyone's obsessed with the top of the funnel. The followers, views, likes. But social media is just the front door. In this episode, we break down the full client journey from scroll to booked call, and why trust (not reach) is the real currency in a world where everyone's bullshit meter is on high alert.Half off strategy and coaching: https://stan.store/thespacesocial/p/1-month-of-social-media-consultingCode: QUIZHALF for 50% off this month only

This week, Brett, Austin, and Jason cover four very different corners of gaming — starting with Halo: Campaign Evolved. Brett played the entire thing with zero nostalgia, and the remake genuinely won him over. But the three new prequel missions, the only original content in the release, tell a different story: reused assets, thin characters, and a baffling choice to have a new character openly dismiss Master Chief. That firsthand breakdown gets weighed against the discourse, the layoffs that hit the studio a week after launch, and what it all means for a $50 price tag. From there, the crew takes a first look at Funnel Runners, an early access co-op survival game where the real threat is a terrifyingly realistic tornado — thin on content right now, but building real community buzz. Then it's a generational showdown on Ghost Recon Wildlands' 25th anniversary update: Jason's 195 hours deep, Brett's walking in cold, and the two compare notes on the new 4K/60fps upgrade, the Last Rites mission, and what Ubisoft's silence on Breakpoint says about where the franchise is really headed. Closing things out, Austin replays Spider-Man 2018 in the wake of Brand New Day's record-breaking box office run, using it as a lens for what Marvel's Wolverine — Insomniac's next big swing — might look like when it lands in September. Time-value takes, honest tradeoffs, and opinions throughout — no hype, just the real talk busy gamers actually need. Show Notes: 1:30 - Housekeeping 2:33 - Halo: Campaign Evolved's Biggest Flaw Isn't the Remake, It's What They Added 41:57 - Funnel Runners First Look: The Tornado Survival Game That Terrified Us in the Best Way 1:01:47 - Ghost Recon Wildlands Just Got a Free Upgrade — Is the 2017 Classic Still Worth It? 1:31:53 - Spider-Man 2018 in 2026: How Does It Hold Up? 1:58:14 - Upcoming Video Game Releases Become a part of the conversation! If you donate $1 or more on Patreon you can get exclusive access to the Patreon-only chat and channels on the server. Visit our website to find our social channels, check past podcasts and donate to the show.Subscribe to our YouTube channel to see all of our latest videos as they drop. Credits:"Blue Groove Deluxe" by BlueFoxMusic on audiojungle.netWoman Announcer - Ariana Guerra; Actress"Wisdom" by Super Nostalgia 64

This week, Dave speaks with Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms.Jack discusses how the shopper journey has become less like a funnel and more like a series of connected moments across creator content, search, retail media, product pages, reviews, promotions, and in-store experiences.He also shares how Perdue is thinking about retail media measurement, AI-assisted reporting, campaign automation, and scaling creator-led content without losing authenticity.Topics covered:Why the funnel now looks more like a pinball machineEvaluating retail media beyond ROASUsing AI to improve reporting and signal detectionAutomating repetitive campaign workflowsScaling creator-led content authenticallyConnect with Jack on LinkedInFollow Beyond the Shelf on LinkedInLearn More about It'sRapidGet the It'sRapid Creative Automation PlaybookTake It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Many non-fiction and fiction authors struggle with stagnant book sales because they focus on designing pages rather than driving consistent visitors. In this session, host Juliet Clark breaks down why Amazon algorithm changes require external visibility rather than internal site ads. You'll learn how to replace random marketing tactics with a repeatable multi-channel strategy built for long-term growth. Juliet explains the exact framework for building an email list through targeted reader magnets, newsletter swaps, and group promotions. Discover how to leverage advanced reader copies, meta ads, and podcast appearances to transform your book into a qualified lead engine. This strategic blueprint gives you the tools to create a sustainable sales rhythm for your author platform.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Kann man heute überhaupt noch mit digitalen Inhalten Geld verdienen, wenn KI das Wissen gratis ausspuckt und sich jeder alles selbst googelt? Eine PDF hochladen reicht jedenfalls nicht mehr – und trotzdem war der Markt für digitale Produkte nie größer. Özkan Akkilic ist Gründer der Plattform ablefy und hilft Coaches, Unternehmern und Creatorn, ihre digitalen Produkte zu verkaufen, zu skalieren und richtig zu bepreisen. Im Gespräch mit Joel bricht er herunter, warum nicht das Wissen, sondern die Umsetzung das eigentliche Produkt ist. Wir sprechen darüber, wie du dein Produkt richtig evaluierst, wie die Produktleiter vom kostenlosen Freebie bis zum High-Price-Angebot funktioniert, warum es rund sieben Stunden Kontakt bis zum ersten Kauf braucht, wie mutiges Pricing sogar sechsstellige Preise möglich macht – und welche drei Fehler die meisten beim Verkauf digitaler Produkte machen. Du erfährst... In dieser Episode erfährst du... ...wie du digitale Produkte erfolgreich positionierst und verkaufst. ...welche Rolle Kundenbindung und Community für nachhaltigen Erfolg spielen. ...warum der Fokus auf Mehrwert und Kundenfeedback entscheidend bleibt. __________________________ ||||| PERSONEN |||||

Elizabeth Maxson has started noticing the tells. Beyond em dashes and "quotation marks," the certain phrases repeated a little too often. Leaders she's long admired, publishing content that no longer sounds like them. On this episode of Finite by Clarity, she makes the case that this matters more than most CMOs think, not because AI-assisted content is wrong, but because publishing without judgement, experience or voice quietly erodes trust.Elizabeth is Chief Marketing Officer of Contentful, a digital experience platform trusted by more than 4,800 customers. Before Contentful, she was CMO at Tableau, a Salesforce company, and led Strategic Technology Partnerships marketing at Salesforce, launching relationships with AWS, Google Cloud, Alibaba and Apple.In this episode, Jodi Norris sits down with Elizabeth to unpack how the buyer journey has changed shape, and why the instinct to produce more content is usually the wrong one. Elizabeth explains how cutting webinar output and being more selective on topics increased registrations and conversions, and how keeping personalisation deliberately simple, segmenting by audience type rather than complex micro-targeting, delivered a 195% increase in click-through rate.Inside you'll find…Why the small, repeated tells of AI-generated content are quietly costing leaders their audience's trustWhy "less is more" content strategies are outperforming high-frequency productionHow simple, broad-strokes personalisation is consistently outperforming complex micro-targeting

In this episode, Robert Crager, known as the Flip Flop Flipper, shares his insights on building a thriving real estate community, leveraging digital platforms, and scaling his business through strategic funnels and partnerships. Discover how community building and innovative marketing can transform your real estate investing journey.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Send us Fan MailEver wondered how to build a funnel for a coaching (or therapy / consultant / creative / service based) business? I'll walk you through the steps I'm using to help a current client who is REALLY early in her business journey get her coaching funnel built for one on one paying clients. This will also be helpful for anyone whose funnel used to work but feels stuck and it's a struggle to get 1:1 clients right now. If you would like to learn more about The Mothered Business Mastermind, click here. Want to download the 15 minute CEO Map? If you only have 15 minutes it will tell you exactly what to work on to move the needle in your business. Click here. Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.comClick here to book your call anytime! If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.  Disclaimer: This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach.Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy.This podcast does not constitute medical, legal, financial, or...

Are you building your business on rented land? Learn why entrepreneurs are ditching fragmented funnels for hub-centric ecosystems they actually own, and how AI tools like Genesis make it possible without technical skills. Cashwell Forever City: Chatham Address: 225 Campus Parkway Website: https://cashwellforever.com/ Phone: +1 800 680 8973 Email: contact@cashwellforever.com

Evergreen your emails, going live to evergreen, and setting up your evergreen funnel - now you need eyeballs to your content. But instead of blowing a bunch of money on Facebook ads, how about you listen to Jim Edwards' system on driving traffic to your evergreen funnel? Buy traffic, Borrow traffic, Building traffic...Check out this training video where Jim does a mini-masterclass on driving traffic to where people become customers. For more information on training of this type of marketing for your products and services.

AI pinpointed the exact stage where my ecommerce funnel was hemorrhaging sales, and the answer wasn't where I expected.In this video, I walk you through how to audit your own funnel, identify the weakest stage, and stop wasting time fixing the wrong problem.Watch me trace $299,000 in ad spend from 26 million impressions and 639,000 outbound clicks through product views, carts, initiated checkouts, and 11,820 purchases. Rather than guessing, I benchmark every stage against its performance target and eliminate the metrics that are already healthy.In my funnel, AI zeroed in on checkout: only 17% of initiated checkouts converted to purchases against a 40% target. I also walk through the Shopify change we made, moving from a three-page checkout to one page and watching the number climb to 30%.You'll see how to copy my Funnel Builder, connect your own data, rule out the healthy stages, and focus on the conversion point that is actually costing you sales.Subscribe to learn more marketing.#Ecommerce #ConversionRateOptimization #Shopify

S6:E64 Every entrepreneur has numbers. Not every entrepreneur knows how to listen to them. In this episode, Dr. LL sits down with fractional CFO Matt Putra to discuss how financial data becomes a decision-making system rather than simply an accounting exercise. Together they explore profitability, funnel analysis, constraints, ROI, and why the best businesses don't just measure performance; they understand what drives it. If people don't understand the financial story behind their business, they often invest in the wrong priorities. Likewise, if AI systems or decision-makers only see isolated metrics without context, they can misinterpret the health and value of an organization.

S6:E64 Every entrepreneur has numbers. Not every entrepreneur knows how to listen to them. In this episode, Dr. LL sits down with fractional CFO Matt Putra to discuss how financial data becomes a decision-making system rather than simply an accounting exercise. Together they explore profitability, funnel analysis, constraints, ROI, and why the best businesses don't just measure performance; they understand what drives it. If people don't understand the financial story behind their business, they often invest in the wrong priorities. Likewise, if AI systems or decision-makers only see isolated metrics without context, they can misinterpret the health and value of an organization.

Most cannabis brands are advertising to the wrong people — and paying for it. In this episode of Kaya Cast, Tommy Truong talks with Jake Litke, founder of MediaJel and MJBiz Agency of the Year winner, about how cannabis advertising actually works when Google and Meta won't take your money.Jake breaks down building the first cannabis-approved programmatic ecosystem, why attribution is king, and how the right data corrects your audience assumptions fast — like the accessory brand whose best customers turned out to be sourdough-baking suburban moms. Practical, surprising, and full of steps you can apply to grow your dispensary. Find out more about MediaJel at:https://www.mediajel.com/https://www.linkedin.com/in/jlitke/https://www.linkedin.com/company/mediajel/home/ 00:00 – Advertising's Money-Grab Problem00:30 – How Jake Got "Tricked Into" Cannabis02:00 – Two Problems: Ad Access & Attribution04:30 – Building Cannabis-Approved Ad Supply07:00 – Why One Ad Is Never Enough09:00 – Cannabis Ads on Connected TV10:00 – Where Cannabis Ads Actually Run11:00 – How Dialed-In Targeting Gets15:00 – The Sourdough Moms Surprise17:00 – What a Winning 90-Day Campaign Looks Like19:00 – Budgets & Audience Size21:00 – Fix This Before You Advertise24:00 – Building Landing Pages With AI25:00 – Display vs. Search vs. Social27:00 – The Funnel & Narrowing the Top30:00 – Storytelling & the Value Exchange32:00 – Why BMW Advertises to Its Own Customers35:00 – Find Jake + Agency of the Yearcannabis advertising, cannabis marketing, programmatic advertising for cannabis, dispensary advertising, how to advertise cannabis legally, cannabis ad attribution, MediaJel, Jake Litke, Kaya Cast podcast, cannabis brand marketing, open web advertising, connected TV cannabis ads, cannabis advertising compliance, ROAS for cannabis brands, cannabis audience targeting, geofencing and retargeting, cannabis marketing funnel, dispensary customer acquisition, why can't cannabis brands advertise on Google and Meta, best advertising channels for cannabis dispensaries, cannabis e-commerce conversion rate, how to run cannabis ads without getting shut down, cannabis marketing attribution platform, storytelling in cannabis branding #kayacast #cannabis #tips #cannabisadvertising #cannabisads #dispensaries #business #cannabispodcast

Alle fragen: Wie finde ich mehr Kunden, mehr Leads, mehr Reichweite? Jeanine sagt: Das ist die falsche Frage. In dieser Folge geht es darum, warum echte Beziehungen jede Strategie schlagen und warum eine ehrliche Nachricht besser konvertiert als der perfekte Funnel.In dieser Folge geht es um:Warum ehrliche Nachrichten einfacher verkaufen als jeder FunnelWie sich Frauen hinter Strategie und Backend-Arbeit versteckenWarum 80 % Stammkunden kein Zufall sindBeziehungspflege heißt nicht gratis coachenWarum Beziehung und klares Verkaufen zusammengehörenWichtige Links:1️⃣ Reich & Ehrlich Facebook Gruppehttps://www.facebook.com/groups/reichundehrlich2️⃣ Ausgebucht in 30 Tagen™ Die erste Verkaufsstrategie, die komplett auf Deinem Geburtshoroskop basiert. In 30 Tagen entwickelst Du ein Angebot, einen Preis und eine Verkaufsstrategie, die zu Dir passen, damit Dein aktuelles Angebot ausgebucht wird. https://www.richandhappiness.com/offers/ZtMk2NzM/checkout 3️⃣ The Rich Bitch Fast Track™ Für Frauen, die Quantensprünge lieben und Preise verlangen, von denen andere nicht einmal träumen. (6 Monate 14.997 € oder 12 Monate 19.997 €) Hier bewerben: https://form.typeform.com/to/bTpdbz6H

The Ohio State Fair is open but as Ohio Statehouse Scoop Jo Ingles reports, the heat on the midway is being matched by heated issues in statewide political campaigns. Ohio Public Media Statehouse News Bureau Chief Karen Kasler and Reporter Sarah Donaldson join Jo to talk about new political ads, data centers, the situation involving Haitian immigrants in Springfield and more. Plus, some state lawmakers want to allow 16 and 17-year-olds to vote. It's all this week on the Ohio Statehouse Scoop.

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Things that I've noticed is that bottom-of-the-funnel results tend to match the top-of-the-funnel activities. In other words, if you're 10% ahead of your goal and you look to your top of the funnel activities, you might say, Oh yeah, you know what, I do. I've got, I've been to 10% more networking events than I normally do. I've had 10% more one-on-ones. I've had 10% more, I went to that extra trade show I don't normally go to, or I stayed for that extra day. If you're behind, that tends to be the case too. We've seen a correlation between bottom of the funnel and top of the funnel. In other words, if you're looking at your year and saying, I'm 20% behind, and you say, all right, let me, how many leads did I generate? Boom, not as many as I thought. How many phone calls did I make? A little bit less than normal. How many days of networking did I do? Ooh, that's right, I skipped that whole week on vacation. I didn't go to those three events. And we tend to find that you're, oh, I didn't make that many outbound calls, or I didn't do that many emails, or I didn't send as many check-in text messages with my existing client base as I normally do. They tend to correlate. I'm down 10% on the bottom of the funnel. I tend to be down 10% top of the funnel. Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Noom's onboarding funnel runs 120 to 140 screens. Some 3-screen funnels convert above 10%. "The length does not matter. Bigger is not always better," as Jacob Rushfinn put it. Part 2 of the FunnelFox panel gets tactical on how web-to-app funnels actually get built.Part 2 of the FunnelFox webinar panel, with Rocketship HQ as partner. Shamanth Rao moderates Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, Singular), and Elise Zareie (Head of Paid Social, Lingokids). If Part 1 was about the shift, Part 2 is about the mechanics.Elise Zareie on why longer funnels convert better in weight-loss and health but fail on kids apps, where a parent just wants to hand the phone over. Andrey Shakhtin on Noom's 120 to 140 screen funnel as the industry ceiling. Mike Gadd on why your MMP, your ad network, and Google Analytics will never agree, and why that is fine once you pick a source of truth. Jacob Rushfinn on cohort-quality guardrails: ROAS alone gets gamed, so you need activation rate, D1, D7, and trial-cancel rates on the same chart. Patrick Stuart-Constant on a Liquid Death-inspired ad that mocked confused users and ran profitably for months.Video Chapters:00:00 Recap of Part 100:45 Jacob: start with 10 to 15 screens, not 10002:00 Elise on why funnel length is vertical-specific04:00 Andrey on Noom's 120 to 140 screen funnel07:00 Platform hell: MMP, ad networks, and Google Analytics09:30 Mike on picking a source of truth, using SKAN as a check11:00 Andrey on optimizing for ROAS over conversion rate11:45 Down-funnel accountability for UA teams12:30 Jacob on cohort-quality guardrails (activation, D1, D7)14:20 Mike on tying campaign data to attribution and events15:30 Elise on creative-quality health checks17:00 Quick-fire: paywall and pricing wins18:30 Quick-fire: standout creative wins20:00 Closing advice from all 5 panelistsTopics covered:- Funnel length: when longer converts better, when it kills conversion- Platform hell: MMP as source of truth, SKAN as check- ROAS over conversion rate as the campaign KPI- Down-funnel accountability and cohort quality guardrails- Creative wins from social listening and negative comments- Paywall wins: intro offers, multi-page paywalls, paid trialsLearn more:- Original webinar recording: https://www.youtube.com/watch?v=OYPDZlwLhNA- FunnelFox (webinar host): https://funnelfox.com- Rocketship HQ (partner): https://rocketshiphq.com- Jacob Rushfinn (Botsi): https://www.linkedin.com/in/jacob-rushfinn/- Andrey Shakhtin (FunnelFox): https://www.linkedin.com/in/andrey-shakhtin/- Patrick Stuart-Constant (Sociaaal): https://www.linkedin.com/in/patrick-stuart-constant/- Mike Gadd (Singular): https://www.linkedin.com/in/mike-gadd-27a16427/- Elise Zareie (Lingokids): https://www.linkedin.com/in/elise-zareie/- Shamanth Rao (Rocketship HQ): https://www.linkedin.com/in/shamanthrao/

82% of top-grossing apps now take payment outside the app store. Patrick Stuart-Constant's team at Sociaaal ships 4,000 video ads a month, scaling to 10,000. The shift to web-to-app monetization isn't coming. It already happened.Part 1 of a two-part panel from a FunnelFox webinar, with Rocketship HQ as partner. Shamanth Rao moderated the conversation with Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, Singular), and Elise Zareie (Head of Paid Social, Lingokids) on how paid acquisition teams design the path after the click.Andrey Shakhtin on why off-store attribution beats SKAN on speed, and how 2-5% payment fees unlock room to iterate. Patrick Stuart-Constant on scaling ad volume as a search space problem, and why cheaper AI creative grew his team instead of shrinking it (Jevons paradox). Elise Zareie on why web funnels only work with dedicated ownership inside the UA team. Mike Gadd on why the first renewal is the metric most teams miss. Jacob Rushfinn on the $1M revenue threshold before web funnels pay off, and the 10K to 20K monthly loss to budget for the learning phase.Video Chapters:00:00 Introductions and format02:40 The one shift teams have not priced in07:50 Andrey on the 82% off-store payments finding09:52 Mike on measurement across web and app, platform hell11:45 Elise on creative: lift-and-shift vs TikTok-native15:54 Patrick on the search space, 4K to 10K ads a month18:07 Jevons paradox: cheaper ads, bigger creative team19:30 Elise on where AI helps and where taste is still human21:39 What separates web-funnel winners from teams that quit25:27 Andrey on iteration pace correlating with revenue27:00 Who should not try web funnels: payments complexity28:42 Jacob on the $1M threshold and the learning-phase budget29:36 Common learning phase mistakes and how to short-circuit them32:00 Part 2 drops next weekTopics covered:- The shift to web-to-app monetization and off-store payments- AI creative production at scale, 4,000 to 10,000 ads a month- Web funnels: dedicated ownership vs side project- The $1M revenue threshold for going off-store- Learning phase mistakes on acquisition, funnel, and paywall- Measurement complexity across web and appLearn more:- Original webinar recording: https://www.youtube.com/watch?v=OYPDZlwLhNA- FunnelFox (webinar host): https://funnelfox.com- Rocketship HQ (partner): https://rocketshiphq.com- Jacob Rushfinn (Botsi): https://www.linkedin.com/in/jacob-rushfinn/- Andrey Shakhtin (FunnelFox): https://www.linkedin.com/in/andrey-shakhtin/- Patrick Stuart-Constant (Sociaaal): https://www.linkedin.com/in/patrick-stuart-constant/- Mike Gadd (Singular): https://www.linkedin.com/in/mike-gadd-27a16427/- Elise Zareie (Lingokids): https://www.linkedin.com/in/elise-zareie/- Shamanth Rao (Rocketship HQ): https://www.linkedin.com/in/shamanthrao/

https://teachhoops.com/ Today's episode is brought to you by TeachHoops.com, home to thousands of organized drill videos, defensive breakdowns, and course templates — everything in one click instead of scrubbing through random YouTube videos. In this episode, we install the LockLeft defensive framework: a simple, teachable system built on one ruthless idea — force every ball handler to his left hand, every possession, all game long. We cover the core rules: how on-ball defenders angle their stance to take away the right hand, how help defenders shade to shrink the left side of the floor, and how the whole scheme squeezes passing windows until offenses start throwing the ball to you. You'll learn the three most common breakdowns when teams first install it, how to rep it with simple shell drill constraints, and why this system is especially powerful at the high school and youth levels, where almost nobody can finish with their weak hand. If you've ever wanted a defensive identity your kids can master in two weeks and ride all season, this is the episode. Get the companion drill videos and full defensive install resources at https://teachhoops.com/. Learn more about your ad choices. Visit podcastchoices.com/adchoices

A game can't grow if you continue rewarding bad behavior from the devs.

In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2026 marketplace floor, Matt spoke with Josh Baez, Director, Demand Generation, NetLine. Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com. Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts Don't miss an episode! You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!

SHOW NOTES: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.haileyrowe.com/funnel⁠Join my free Facebook community for business support & to connect with other health coaches: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themarketinghubgroup/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/haileyrowecoach⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/hailey_rowe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/hailey_rowe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Welcome back to another episode of the podcast + HELLO again my conscious cash queen! This is where kind-hearted generous women come to make f*k tons of money in a way that feels good to your nervous system (I'm taking no-alarm mornings, extra long meditations and pedicures at noon whenever you damn please).Doing well with money while doing good in the world is the energy here.In pure $G Money fashion - the vibe of everything is to simplify your business, make even more money + have even more soul-aligned clients popping your dm's on the daily wanting to pay you without being chronically online.YES please - More of this!As always…THIS is an episode you're going to want to listen to. It's definitely a money making activity to push play.Let's dive in!Join my new F*ck YES Funnels mastermind!https://gabrielle-forleo.mykajabi.com/offers/LCoTGq3m/checkoutCurrent Micro Offer:Money Machine Marketinghttps://gabrielle-forleo.mykajabi.com/offers/qQNESTmgSay Hi and share what came up for you during this episode!Message me at:https://www.instagram.com/gabrielleforleo/Learn more about working together here!www.gabrielleforleo.comGrab The Daily Money Shift. The simple but EFFECTIVE daily workbook will clarify your intentions.https://a.co/d/f5ZuwGCGet ready to change your sales energy with No Pressure Sales Training here:https://gabrielle-forleo.mykajabi.com/offers/QT73HfaNHop inside my FREE Stories That Make You Money Traininghttps://gabrielle-forleo.mykajabi.com/offers/sezUch3s

In this episode, host Don sits down with Naren Arulrajah, founder and CEO of Ekwa Marketing, to dismantle the med spa playbook of cheap ads and low-price Botox deals. Naren argues that discount-first marketing doesn't just underperform, it actively damages your position in the market and fills your schedule with patients who were never going to stay. The conversation gets specific about the numbers owners are ignoring. Naren breaks down why the average practice books only one in three new patients and just one in six from ads, why organic leads cost $60 to $70 against roughly $300 for paid, and why a patient who doesn't book is a phone-handling problem rather than a marketing one. He closes with the framework he insists on with every client: build the funnel around find, like, and trust, rank for at least 100 search terms to survive Google's messy middle, and generate 10 or more paragraph reviews every month. Ads earn a place only after all three are working, as an adjunct, never the engine.

What's the difference between a funnel that makes $5K a month... and one that makes $5K a day?Most people guess "more traffic." And that guess is keeping a lot of very good businesses stuck exactly where they are.Because a $5K day funnel isn't a $5K month funnel with a bigger ad budget. They're completely different levels of business... with different engines, installed in a different order.In this episode I'm breaking down all three levels: $5K months, $5K weeks and $5K days. What life actually looks like at each stage, the engines you need to install, the real numbers to aim for, and the order to build it all in.If you're making sales but can't seem to crack the next revenue level no matter what you try... this episode is for you.Which single engine gets you to $5K months fastest (and how little ad spend you can start with)? Which two engines stack on top to create $5K weeks? And what's the one offer you must have in place before $5K days are even possible?Listen to find out.

Send us Fan MailTHA'S SO NBD (00:03:29) DMA BIZZ GLAZE (00:06:22) IF YOU SMOKE FUNNEL YOUR AIR ALREADY MID (00:09:00) THEY DON'T BELIVE NOTHING (00:18:17) TYLER NO SO HERRO (00:21:02) WORLD CUP FINALE (00:26:00) 4KT VS FREEBANDZ (00:35:29) JAY-Z VS KAP (00:40:50) CHARLA VS AK (00:47:40) RG3 WE'RE GOOD (00:54:10) WHO DODGING BRON? (00:57:41)  NOLAN WELLS RIP BOY! (01:02:12)  NAS UNDERSTANDS NOLAN (01:04:42) STREAMER U  REVIEW (01:14:07) GIOYC (01:29:17)LEAVE US A RATING!!!!!!Follow our mains on IG@IAMNAS_YKT@sirmisterbizz1 @DmaGotDaJuice  Nothing But Discussion Social's!!!https://instagram.com/nothingbutdiscussion?igshid=YmMyMTA2M2Y=https://www.tiktok.com/@nothingbutdiscussion?_t=ZT-8z1fda4UGys&_r=1Twitter: https://twitter.com/nothingbutdisc1

90 Day Fiance Season 12 Episode 9 For more THE OTHER WAY join Patreon! Patreon.com/TrashTalkPodcast Youtube: www.youtube.com/c/TrashTalkPodcasts Tiktok: @trashtalkpodcasts Instagram and Twitter @90daypodcast Traceycarnazzo.com Tracey Carnazzo @trixietuzzini Noelle Winters Herzog @noeygirl_ Bonus content at Patreon.com/TrashTalkPodcast forhers.com/fiance HelloTUSHY.com with promo code FIANCE

Want to scale your property management or co-hosting business past 10, 20, 50 listings? Book a call here: https://strsecrets.com/applyConnect with Mike Reilly : https://www.instagram.com/mikereillync/Most operators think busy season is the worst time to look for new properties. Mike Reilly just signed 7 new contracts that prove them wrong.Last quarter his team at NC Stays reached out to 1,000 homeowners. They opened 68 real conversations. They signed 7 new properties, and 19 more deals are still on the table. And all of it started in the middle of peak season.Why? Because of one thing most operators never check: the 90 day notice window. Most management contracts renew in the fall. If a homeowner wants to leave their property manager, they have to say so 90 days before the contract renews. So if you wait until September to start talking to owners, they're already stuck for another year.In this 18 minute training, Mike walks through his COHOST funnel step by step:C: Create awareness. A simple website, social posts, and a list of homes you want.O: Open the conversation. Send a free 5 minute video showing the owner what they're missing. Don't ask for a meeting.H: Hold the discovery call. This is where deals are really won, and where you filter out bad-fit owners.O: Offer your solution.S: Sign the contract. Including the $2,500 upgrade rule Mike puts in every contract.T: Take over and onboard. This pairs with last week's onboarding episode.Plus the story of a beach house owner losing $30,000 to $40,000 a year because his best photo was buried at spot #68 in his listing. And why it takes about 4.5 calls before an owner signs.If you have no new leads right now, this episode shows you why. Save it.Want the owner contact lists, the CRM, and a community of operators growing past 50 listings? Check out the STR Secrets Mastermind: [LINK]New episodes every Monday.

The week begins with RADIO RONIN!!!!After a long, 9-year absence, Gregg has made a triumphant return to Lagoon!!! What did he think?!  Is it going to be years before he goes back?!A tragic, flash flood in Utah has claimed the lives of a Provo fire fighter and his family.  The Ronin will pay tribute to this Utah hero.When are you done with summer?! We'll find out in the Chunga Poll Shout Outs!!!!Halloween is getting an early start in Las Vegas!! The Universal Horror Experience is making some terrifying changes that are going to make gamers extremely happy!!PLUS!!!!! Gregg has an amazing classic movie shout out!!!  LISTEN NOW!!!  It's on www.radioronin.com and everywhere you get your podcasts!!!

The week begins with RADIO RONIN!!!!After a long, 9-year absence, Gregg has made a triumphant return to Lagoon!!! What did he think?!  Is it going to be years before he goes back?!A tragic, flash flood in Utah has claimed the lives of a Provo fire fighter and his family.  The Ronin will pay tribute to this Utah hero.When are you done with summer?! We'll find out in the Chunga Poll Shout Outs!!!!Halloween is getting an early start in Las Vegas!! The Universal Horror Experience is making some terrifying changes that are going to make gamers extremely happy!!PLUS!!!!! Gregg has an amazing classic movie shout out!!!  LISTEN NOW!!!  It's on www.radioronin.com and everywhere you get your podcasts!!!

Want to scale your property management or co-hosting business past 10, 20, 50 listings? Book a call here: https://strsecrets.com/applyConnect with Mike Reilly : https://www.instagram.com/mikereillync/Most operators think busy season is the worst time to look for new properties. Mike Reilly just signed 7 new contracts that prove them wrong.Last quarter his team at NC Stays reached out to 1,000 homeowners. They opened 68 real conversations. They signed 7 new properties, and 19 more deals are still on the table. And all of it started in the middle of peak season.Why? Because of one thing most operators never check: the 90 day notice window. Most management contracts renew in the fall. If a homeowner wants to leave their property manager, they have to say so 90 days before the contract renews. So if you wait until September to start talking to owners, they're already stuck for another year.In this 18 minute training, Mike walks through his COHOST funnel step by step:C: Create awareness. A simple website, social posts, and a list of homes you want.O: Open the conversation. Send a free 5 minute video showing the owner what they're missing. Don't ask for a meeting.H: Hold the discovery call. This is where deals are really won, and where you filter out bad-fit owners.O: Offer your solution.S: Sign the contract. Including the $2,500 upgrade rule Mike puts in every contract.T: Take over and onboard. This pairs with last week's onboarding episode.Plus the story of a beach house owner losing $30,000 to $40,000 a year because his best photo was buried at spot #68 in his listing. And why it takes about 4.5 calls before an owner signs.If you have no new leads right now, this episode shows you why. Save it.Want the owner contact lists, the CRM, and a community of operators growing past 50 listings? Check out the STR Secrets Mastermind: [LINK]New episodes every Monday.

You don't need a new strategy. You need your existing content to work harder on a platform you actually own. Kirsten Roldan breaks down the exact 3-step system she's using right now to get discovered on Google and turn that traffic into real sales, without posting on social media.This is SEO without the overwhelm. This is blogging without starting from scratch. And this is how you stop leaving hot leads to go cold.Register for the Passive Profit Webinar with Jannese and Kirsten here:www.saleswithoutsocial.com

In this 4th and final episode of Funnel Vision, Rishab Malhotra sits down with Valpo's LeAnn Hughes and Rosa Alvarado to discuss how their team turned around a decade of enrollment decline through strategic leadership, trust, and a focus on core value. - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The funnel most marketers grew up on – see the ad, click, browse, add to cart, buy – did not gradually erode. It came apart almost overnight, as shoppers got comfortable discovering, deciding, and buying inside social feeds and LLMs, often in a single moment. Recorded live at K:LDN 2026 in London, this is the close-out conversation for the series, a step back to ask what actually replaces the funnel and what it demands of the brands trying to keep pace. Alicia Esposito of Future Commerce sits down with Kelsey Capps, who leads Klaviyo's product work across analytics, personalization, and AI, and so has a front-row seat to the change. A shopper can now find a product in a TikTok comment, buy it, and post about it before the marketing team has time to react, which means the advance-planning window marketers relied on has all but vanished. Kelsey's argument is that brands have to rebalance, away from a roughly 80/20 split of campaigns over automated flows and toward signal-triggered automation that can react in the moment, like a flow that fires when someone arrives from a ChatGPT referral. Underneath the tactics sits a bigger shift: optimizing your site and product data so the machines doing the discovering can actually surface you, and building an operating model around understanding customers rather than merely targeting them. Her closing note is optimistic. The data advantage that once belonged only to enterprises is now within reach of the smallest brand, and because customer intelligence compounds, the brands that start building the model first are the ones that pull away. What you'll learn What replaces the linear funnel once discovery, comparison, and conversion happen at once Why the advance-planning window has collapsed, and what to do about it How to rebalance from campaigns toward signal-triggered automated flows Why optimizing your product data and brand voice for machines is now table stakes How a single wrong recommendation breaks trust, and why understanding beats targeting Why customer intelligence compounds, and why first movers pull away Pull quotes "Customers don't want to be just targeted, they want to be understood." — Kelsey Capps [13:50] "You can see when someone came to your site from ChatGPT. That's just a UTM source on an event, and a brand could automate a workflow around it." — Kelsey Capps [16:15] "This conversation used to be confined to the four walls of industry events. Now your family and friends are having the same conversations about how their data is being used." — Alicia Esposito [23:01] "Even your smallest mom-and-pop shop can take advantage of their first-party data in a way they just never could before." — Kelsey Capps [24:55] Chapters 0:00 Cold open and introductions 5:23 Perpetual commerce and the collapse of the funnel 6:11 Discovering and buying inside a TikTok comment 11:43 Understanding customers, not just targeting them 14:46 Optimizing your data for the machines doing the discovering 15:40 The vanishing planning window, campaigns versus flows 17:08 Composer and orchestration pulling it together 19:03 Vision in the age of autonomy 22:00 The turkey-sub story, how a bad recommendation breaks trust 23:43 What Kelsey is optimistic about, and the urgency for laggards In-Show Mentions: Learn more about Klaviyo's Composer Associated Links: Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome back to another episode of the podcast + HELLO again my conscious cash queen! This is where kind-hearted generous women come to make f*k tons of money in a way that feels good to your nervous system (I'm taking no-alarm mornings, extra long meditations and pedicures at noon whenever you damn please).Doing well with money while doing good in the world is the energy here.In pure $G Money fashion - the vibe of everything is to simplify your business, make even more money + have even more soul-aligned clients popping your dm's on the daily wanting to pay you without being chronically online.YES please - More of this!As always…THIS is an episode you're going to want to listen to. It's definitely a money making activity to push play.Let's dive in!Join my new F*ck YES Funnels mastermind!https://gabrielle-forleo.mykajabi.com/offers/LCoTGq3m/checkoutCurrent Micro Offer:Money Machine Marketinghttps://gabrielle-forleo.mykajabi.com/offers/qQNESTmgSay Hi and share what came up for you during this episode!Message me at:https://www.instagram.com/gabrielleforleo/Learn more about working together here!www.gabrielleforleo.comGrab The Daily Money Shift. The simple but EFFECTIVE daily workbook will clarify your intentions.https://a.co/d/f5ZuwGCGet ready to change your sales energy with No Pressure Sales Training here:https://gabrielle-forleo.mykajabi.com/offers/QT73HfaNHop inside my FREE Stories That Make You Money Traininghttps://gabrielle-forleo.mykajabi.com/offers/sezUch3s

Most professionals know they need more high-value clients. What they don't have is a system to bring them in predictably — without cold pitching, diluting their brand, or spending all their time on marketing instead of client work. Esther Stewart is a Business Growth Strategist and founder of Cottn Owl. A former Fortune 500 finance associate, she spent eight years inside billion-dollar institutions training 7 and 8-figure executives in white-glove sales, client retention, and institutional-grade growth strategy. After leaving a multiple six-figure corporate career in 2023, Esther built two multi-five-figure per month businesses using one offer, one sales system, and disciplined infrastructure. Her philosophy: premium clients don't buy hype — they buy certainty. In this episode, Esther joins Scott Love to break down exactly how professional services providers can build a client acquisition funnel that works — simply, intentionally, and at a premium level. You'll learn: What a funnel actually is — and why most professionals massively overcomplicate it How the price of your offer determines the length and structure of your funnel Why the only thing you need to sell first is a conversation The #1 pitfall that stops high-achieving professionals from growing their pipeline (visibility) How to overcome the discomfort of showing up online when you're used to being the expert, not the promoter Why on-camera ads outperform stock images at premium price points — every time How a fractional CFO generated $120K in new pipeline value in her first 30 days Why hiring a coach isn't enough — and how to pick the right coach for the right thing 3 steps to reverse-engineer your revenue goal into a working funnel If you're a lawyer, consultant, doctor, or high-level service provider sitting on a strong offer but struggling to fill your pipeline — this episode is your roadmap. Visit: https://therainmakingpodcast.com/ YouTube: https://youtu.be/PO0Dl5yR5Pc ---------------------------------------- If you are a successful law firm partner or law firm founder and want to hear about other options, please book a time on Scott Love's calendar here: https://calendly.com/scott-736/half-hour-phone-meeting-with-scott Or email Scott to connect with him at: scott@attorneysearchgroup.com ----------------------------------------

#371 | Most B2B companies gate everything and hide their pricing. Funnel Leasing does neither, and grew from $3 million to $50 million in revenue anyway. Dave sits down with Alex Howe, SVP of Marketing and Growth at Funnel Leasing, to talk about how he built that growth engine with no marketing background, no paid ads, and no sales team pressure. They get into why his whole philosophy is built around being different rather than better, why ungating everything (including pricing) builds more trust than gating ever could, and how to prove marketing is working without hard metrics like a two-week sales cycle. Plus: how a background in political PR shaped his approach to getting attention, the event marketing stunts that actually got prospects talking, and why messaging should keep evolving without ever losing its core story.Timestamps(00:00) - - Introduction (05:32) - - Be Different, Not Just Better (09:13) - - Why You Should Ungate Everything, Including Pricing (13:34) - - How to Prove Marketing Is Working Without Hard Metrics (18:38) - - A Great Product Makes Marketing Easier (24:54) - - Build a Point of View by Staying Close to Your Customers (27:10) - - Creative Event Marketing Beats a Boring Booth (31:00) - - What a PR Background Teaches You About Getting Attention (35:59) - - Hire Specialists and Give Them Ownership (39:00) - - Why Differentiation Matters More Than Ever in the AI Era Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

82% of top-grossing apps now take payment outside the app store. Patrick Stuart-Constant's team at Sociaaal ships 4,000 video ads a month, scaling to 10,000. The shift to web-to-app monetization isn't coming. It already happened.Part 1 of a two-part panel from a Funnelfox webinar, with Rocketship HQ as partner. Shamanth Rao moderated the conversation with Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, Singular), and Elise Zareie (Head of Paid Social, Lingokids) on how paid acquisition teams design the path after the click.Andrey Shakhtin on why off-store attribution beats SKAN on speed, and how 2-5% payment fees unlock room to iterate. Patrick Stuart-Constant on scaling ad volume as a search space problem, and why cheaper AI creative grew his team instead of shrinking it (Jevons paradox). Elise Zareie on why web funnels only work with dedicated ownership inside the UA team. Mike Gadd on why the first renewal is the metric most teams miss. Jacob Rushfinn on the $1M revenue threshold before web funnels pay off, and the 10K to 20K monthly loss to budget for the learning phase.Video Chapters:00:00 Introductions and format02:40 The one shift teams have not priced in07:50 Andrey on the 82% off-store payments finding09:52 Mike on measurement across web and app, platform hell11:45 Elise on creative: lift-and-shift vs TikTok-native15:54 Patrick on the search space, 4K to 10K ads a month18:07 Jevons paradox: cheaper ads, bigger creative team19:30 Elise on where AI helps and where taste is still human21:39 What separates web-funnel winners from teams that quit25:27 Andrey on iteration pace correlating with revenue27:00 Who should not try web funnels: payments complexity28:42 Jacob on the $1M threshold and the learning-phase budget29:36 Common learning phase mistakes and how to short-circuit them32:00 Part 2 drops next weekTopics covered:- The shift to web-to-app monetization and off-store payments- AI creative production at scale, 4,000 to 10,000 ads a month- Web funnels: dedicated ownership vs side project- The $1M revenue threshold for going off-store- Learning phase mistakes on acquisition, funnel, and paywall- Measurement complexity across web and appLearn more:- Original webinar recording: https://www.youtube.com/watch?v=OYPDZlwLhNA- FunnelFox (webinar host): https://funnelfox.com- Rocketship HQ (partner): https://rocketshiphq.com- Jacob Rushfinn (Botsi): https://www.linkedin.com/in/jacob-rushfinn/- Andrey Shakhtin (FunnelFox): https://www.linkedin.com/in/andrey-shakhtin/- Patrick Stuart-Constant (Sociaaal): https://www.linkedin.com/in/patrick-stuart-constant/- Mike Gadd (Singular): https://www.linkedin.com/in/mike-gadd-27a16427/- Elise Zareie (Lingokids): https://www.linkedin.com/in/elise-zareie/- Shamanth Rao (Rocketship HQ): https://www.linkedin.com/in/shamanthrao/

If you've been thinking about running Facebook and Instagram ads but your funnel still isn't converting consistently, this episode could save you a lot of money.  Get Done-For-You Ad ManagementGet a Free Ad Strategy Session In this episode, I explain why ads should grow a funnel that's already working instead of trying to fix one that isn't, and how to tell if you have a traffic problem or a messaging problem. I  also share the one question I ask before anyone spends a dollar on ads. Listen now and find out if your funnel is really ready for Facebook and Instagram ads.‍‍Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

For years people have asked me the same question: Russell, if you could only build one funnel, what's the best one? And my answer always frustrates them — it depends. But here's what almost nobody realizes: inside every business, there's only ONE funnel that actually matters. You might look at the two hundred funnels I've built and think it's chaos… it's not. All the rest are just appendages to the one funnel that rules them all. I'm calling in from Lake Powell over the Fourth of July — fireworks, family, the whole thing — and with Funnel Hacking Live AI now about two and a half months out and more than half sold out, I wanted to give you a taste of what that room actually feels like. So I'm sharing one of my all-time favorite presentations from the last FHL: “One Funnel to Rule Them All.” I'll walk you inside my actual brain — the exact thought process I'd charge you for in a consult — to find the single funnel your whole business should be built around. Key Highlights: ◼️Why the best funnel is always “it depends” — and the mindset shift that every business has just one funnel that rules them all, with everything else as an appendage built to feed it ◼️Gary Halbert's line that reframes everything — how one idea, “properly exploited,” is worth more than ten lifetimes of hard work… and why most people execute the right idea the wrong way ◼️The night ClickFunnels almost didn't make it — how I failed to sell it four or five times, then closed half the room at Mike Filsaime's event with a single Perfect Webinar, and realized the offer was never the problem — the presentation was ◼️The “little hinges, big doors” tweak — the one change Todd made to a thank-you page that turned 2,500 buyers into 7,500 people on $97-a-month recurring ◼️How the “Linchpin” model was really born — webinar to free trial to continuity — and why it's still the business model I'd build on today Here's what I hope you take from this: you probably don't have a traffic problem or a product problem. You have a “too many funnels” problem — energy scattered across a dozen things when your whole business should be pouring into one. Find the funnel that rules them all, get it converting, and every other funnel becomes a feeder that makes it stronger. So let me ask you the same thing I'd ask if you hired me: out of everything you're building right now, which one funnel actually matters… and what would happen if that were the only one you fixed this quarter? ◼️FUNNEL HACKING LIVE AI: Russell is bringing FHL back for one night only this September — and this time you don't just leave inspired, you leave with working, sellable funnels and AI systems actually running. Half the usual tickets, double the customer base, and the floor is already gone. → https://www.FunnelHackingLive.com ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've ever wondered whether ads can sell a book, Justin Moore's funnel will get your attention fast. Grab your copy of Justin Moore's Sponsor Magnet bookSecure Paid Partnerships and Grow your Revenue with Justin MooreLearn How to Make 6 Figures Teaching Creators to Get Sponsorships with Justin MooreI talk with Justin about the $100,000 webinar ads lesson that only broke even, why he kept going, and how his $1 audiobook funnel now brings in qualified coaching leads. We talk about why his book became the front door to his business and what course creators can learn from that. Listen now and see how Justin built an ads funnel that actually fits his business. ‍‍Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelJustin's Links:Connect with Justin on InstagramCheck out on Justin's Website