Podcasts about Funnel

In this episode of the Coaches Compass, Mike delivers a gut punch to every coach that is struggling with business growth. This could either be the exact thing you need to hear... or the thing that pisses you off. Either way, if you appreciate a heavy dose of real talk, you should tune in and listen intently. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Most PI firms are stuck in the past, hoping their traditional funnel still works. But throwing money at TV and billboards won't fix a broken foundation. In this episode, the founder & CEO of VIP Marketing and Craft Creative, Eric M. Elliott, breaks down what actually drives market dominance: budget, media, and message. Eric explains why agencies don't close cases—intake does. Why Meta ads are the fastest way to pressure-test your messaging. And why firms asking their communities for withdrawals without making deposits lose long-term market share. You'll learn: What most firms get wrong about leads—and how intake fixes it. How Meta ads let you pressure-test case types and messaging fast. Why you must replace the traditional funnel with a referral flywheel. If you like what you hear, hit Subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Subscribe to our newsletter: newsletter.rankings.io  Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Running ads is one thing. Scaling them without freaking out (or breaking what's already working) is another. In this episode, financial coach Gina Knox shares what changed when she stopped dabbling, got serious about her funnel, and used a weekly webinar rhythm to create more consistent revenue—without needing a giant launch every time. This Week on the Get Paid Podcast: What clicked when Gina treated ads like a scaling tool (not "extra lead gen") The surprising part of scaling spend that almost makes people quit too early Why weekly webinars can beat the "big launch" model for the right business How being inside Get Paid Marketing changed what was possible for her funnel About Gina Knox: Gina Knox is a financial strategist for small business owners with inconsistent income. A former QuickBooks researcher turned coach, she's helped clients save over $9 million and build 6 and 7-figure wealth portfolios. Gina is the creator of Small Business Money School and the 7 Figure Wealth Mastermind, where she teaches entrepreneurs how to stop panicking about cash flow and start growing lasting wealth. Her approach blends design thinking, financial strategy, and behavioral coaching, rejecting outdated advice like "just budget" in favor of money systems that actually work for business owners. Mentioned in this podcast: Get Paid Marketing (GPM) Small Business Money School  Gina Knox's free training  Gina Knox: From a $200 Side Hustle to a $324K Launch Gina Knox Hit 7 Figures Thanks to Basic Image Ads Now it's time to GET PAID. Thanks for tuning into the Get Paid Podcast! Connect with me on Facebook, YouTube, and Instagram. Visit my website at clairepells.com for more strategies, and be sure to share your favorite episodes. Now, it's time to go get yourself paid.  

If your content marketing strategy still depends on gated PDFs and vanity metrics, you're basically shouting into a void and calling it demand gen.In this episode, Matt Hemsley, Marketing Operations Team Lead at Asana delivers the unsexy truth: the funnel isn't “broken”—it's been replaced. He breaks down what happens when AI becomes the new front door, web traffic gets weird, and attribution starts lying to your leadership team with a straight face.We get into the real power shift happening inside modern B2B orgs: marketing ops moving from order-taker to architect, building guardrails and self-serve systems that let teams ship faster without turning the brand into a global game of telephone. Matt also calls out the silent killer of high-growth marketing: data overload that creates analysis paralysis—and how the best teams balance measurement with judgment.We also explore:Why ungating content isn't a “nice-to-have”—it's survival in an AI-first buyer journey.The self-serve model that removes bottlenecks and protects brand consistency.Why attribution oversimplifies enterprise buying (and how it misleads execs).The difference between automating “work about work” vs automating decisions you'll regret.Why retention is still the most ignored growth lever in B2B.

How to Fix Your Underperforming B2B SaaS Funnel for Quick Revenue Wins In the fast-paced world of B2B SaaS, the ability to go to market, iterate on feedback, and close deals rapidly is the ultimate competitive advantage. Unfortunately, many sales and marketing teams find themselves stalled by underperforming funnels that drain resources without delivering measurable results. When growth plateaus, the challenge lies in transforming these stagnant pipelines into high-velocity growth engines without requiring massive capital or long timelines. So, how can B2B SaaS teams identify the hidden leaks in their customer journey and unlock quick-win revenue through a strategic, data-driven approach? That's why we're talking to April Syed (CEO of Aperture Codex), who shares her expertise on fixing an underperforming B2B SaaS funnel for quick revenue wins. During our conversation, April discussed the importance of leveraging data to pinpoint “quick wins,” such as streamlining sales processes and eliminating high-friction points in user onboarding. She explained how to fix “conversion killers” like messaging misalignment and highlighted the necessity of aligning marketing and sales efforts to ensure a seamless experience. April also advocated for a culture of continuous testing, using small, incremental experiments to de-risk major strategic shifts. She emphasized the value of regular customer journey mapping to maintain a predictable, sustainable, and highly efficient path to profitable growth. https://youtu.be/VeeFMznhCfw Topics discussed in episode: [07:24] Why your Ideal Customer Profile (ICP) must be a “living, breathing” document reviewed quarterly, not a static file sitting in a deck. [11:24] The critical mistake of treating marketing as a cost center rather than a revenue driver, and how it leads to “vanity metrics” over actual sales. [13:53] Why you should focus on small, incremental tests to “de-risk” big spends before committing to expensive strategies like rebrands. [18:05] The 5-Point Conversion Diagnostic: A framework to analyze time-to-value, messaging alignment, behavioral triggers, follow-up timing, and pricing friction. [23:07] A real-world example of how “pricing friction” (forcing an annual upgrade) caused a loyal promoter to churn to a competitor. [27:24] How to audit your funnel for “Quick Win” revenue opportunities in under 30 days by analyzing where deals stall in the CRM. [35:27] Why no marketing asset is ever “final”, and why high-traffic landing pages should be in a state of constant A/B testing. Companies and links mentioned: Apryl Syed on LinkedIn  Aperture Codex  Superhuman Notion  Motion Transcript Christian Klepp, Apryl Syed Apryl Syed  00:00 Brand for instance, doesn’t work itself into any metric, but it makes every metric better across the board. Sometimes we’re chasing these metrics and like the attribution of where a particular deal came from, or how did they find out about us, and we’re not thinking about all of the things that are outside in the flywheel that are, you know, causing that person to, yes, eventually convert. But were there seven or eight other things that kind of they interacted with. Christian Klepp  00:26 In the world of B2B SaaS speed is the name of the game. Get to market, quickly collect feedback, quickly iterate quickly and close deals quickly. But what happens if your sales and marketing teams get stuck with underperforming funnels that don’t generate the results you need? How can teams turn these funnels into growth machines without massive spend or long timelines? Welcome to this episode of the B2B Marketers on a Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking with Apryl Syed, who will be answering this question. She’s the CEO of ApertureCodex who gives founders the strategy and the psychology needed to jump into fast revenue gains. Let’s dive in. Okay, and away we go. Apryl Syed, welcome to the show. Apryl Syed  01:12 Thank you so much, Christian. I’m so excited to be here. Christian Klepp  01:15 Glad to have you on the show. I think we had such a great pre interview conversation. I kept telling myself I should have hit record, and I talked to you the first time, right? But, you know, two times is a charm or three times. But anyways, this is the second time we’re talking. So I’m really looking forward to this conversation Apryl, because we’re going to touch on a topic today that I think is not just relevant to sales teams. It’s really important to marketing teams as well. So I’m going to keep the audience in suspense just a little while longer while I set up this first question. Right? So you’re on a mission to help B2B SaaS teams turn underperforming funnels into growth machines without massive spend or lengthy timelines, and for people that didn’t hear that the first time, I think everybody wants something like that, right, quick results without spending massively, right? So for this conversation, I’d like to focus on the following topic and just unpack it from there, right? So how can SaaS teams leverage a quick win revenue approach for better and more predictable growth. And I mean, come on Apryl, who the heck doesn’t want that, right? Who doesn’t want predictable growth, right? So I want to kick off this conversation with two questions, and I’m happy to repeat them. So first one is, where do you see many SaaS teams struggle with revenue growth? And the second question is, what are some of the key causes of this? Apryl Syed  02:44 It’s really great, by the way. As a side note, I got turned down for a podcast this week because they said I talked too much about quick wins, and they felt that it conflicted with their policy. I won’t mention the name, they’re an agency out there, but they were all about big spend, and they felt that I conflicted with that. And this exactly ties in. This is probably why the subject that I talk about so. Christian Klepp  03:13 Well, I’m sorry for them. Apryl Syed  03:15 Yeah, that’s okay. That’s okay. We don’t, we don’t match. You know, I’m not for everyone. Well, I think that, like SaaS teams don’t realize that they’ve got data. And within their data really, really lies some of the tweaks, opportunities and things like that that can make them extra revenue that they might not be looking at today. And I think, you know, perhaps it’s in tweaking their sales process. Maybe they don’t have a sales process misalignment between sales and marketing. Marketing is talking about one thing, sales is selling another thing, or could be marketing is marketing to one type of industry and user, and sales is saying that’s not the right user. It’s something completely different, that misalignment in itself causes revenue conflict, revenue opportunities. And you know, sometimes it’s spending on expensive tools before you’ve actually broken down some of those points in the funnel. Or could be tools that you’re getting a lot of data from, or they’re not doing anything with the data on a regular basis. So I think, you know, those are where I see some of those, like, struggle with revenue because of some of those issues and and then I think your second question was kind of like, well, how to, how do they kind of avoid some of those scenarios? Right? Christian Klepp  04:40 It was more about the the key causes, but you but, but you did talk about that already, right?   Apryl Syed  04:44 So, right, right? That definitely is there. Well, I think, you know, it’s also could be, you know, where they’re chasing certain metrics and focused in, and we had this conversation earlier. It’s like brand, for instance, doesn’t work at. Yourself into any metric, but it makes every metric better across the board. So sometimes we’re chasing these metrics and like the attribution of where a particular deal came from, or how did they find out about us, and we’re not thinking about all of the things that are outside in the flywheel that are, you know, causing that person to, yes, eventually convert. But were there seven or eight other things that kind of they interacted with before they got to that point? And we had to get them ready? So, you know, can definitely be about just chasing those metrics too much, which means you avoid doing things that don’t give you that instant metric. And I think that is a big challenge and pitfall that that teams can can certainly fall into. I think also the the challenge of treating marketing as a cost center and not letting them be in charge of all of those metrics down to the sale that happen. And that might sound weird to some folks, but I’ve certainly been in enough teams and enough experiences across you know my background that I’ve seen that sometimes you can make a change in marketing. It produces a lot of leads, but those leads aren’t qualifying and they’re not turning into revenue, and yet, if the metric is producing leads, well then marketing can walk away the end of the day and meet their metrics and jobs, but if the metric is revenue, then they’ve got to go all the way to that end cycle and see that it’s a qualified opportunity. That, of course, goes back to my original point that if sales and marketing aren’t in lock sync with each other, and they don’t have a good relationship and dynamic, then it ends up in finger pointing when things aren’t going wrong, instead of both teams coming together, being on the same page and figuring out what’s going to work. And that’s that’s really the key. Christian Klepp  07:03 Absolutely, absolutely. And I think you might have brought it up, and maybe I didn’t catch it, and if not, I apologize. But like, one of the things that I didn’t notice, too, is, like, this misalignment of who, who the who the ICP (Ideal Customer Profile) is, like the assumptions that both sides have and then somehow they just cannot meet in the middle. Apryl Syed  07:24 Well, I kind of brought it up just slight when I said that marketing might be marketing to one person, and sales is selling to another, but if we just want to double click, you know, on on that, that agreement around the ICP, the reason why it’s so important, and I think it’s hard for some SaaS companies, because there’s, there could be a lot of ICPs. And I kind of have this philosophy that with an ICP, people usually maybe do these personas, as I call them, one time, maybe at a, you know, a planning session or whatever, where they’re kicking off, you know, and kind of like planning who those are, and then they leave them. They sit in a deck somewhere. They’re never looked at again. They’re never revised. I like a more fluid method with personas. I like personas to kind of be active, living and breathing in something that’s reviewed on a quarterly basis, I think is a better cadence. And the reason being is, like, we want to see how many deals we’ve closed in that particular area, how many so we should be looking at the metrics right by persona. We should also look at the messaging by persona to see how that’s working. And we should, you know, look at our team and how that flow has gone through into the sales process by persona. And kind of looking at this lens, we may figure out that one persona is working really, really well, or two or three might be working really well. And maybe there’s two or three that aren’t working really well. We might want to flush those out or put them in, what I would say is like a vault or a holding pattern. They might come back later if something’s happened, and we might want to add different ones. And the reason why quarterly is important is because, if you are selling business to business, for instance, in that business environment, there are different things that might be happening in the world, you know, geographically, politically, that might be impacting a certain persona. And it’s important to also look at that lens on a quarterly basis and say, Okay, what’s the mindset of this particular persona? What are they dealing with? What are some of their issues? What are their pressures? What is their emotional state, and then how do we want to message into that emotional state during this time? How do we want to change and revise our messaging for what’s going on in their world right now, this quarter, right you can’t keep you can’t keep messaging the same and messaging constant needs to be looked at. I would say, on a regular basis, one to check and make sure it’s working. If it’s working, keep it working at some time. At some point, though, it might stop working, and it’s important to catch that as you see those numbers trailing off, as you see that change, and not wait until too long has passed and just double down on the same persona for the sake of really work, working with it, because it was the original plan. Christian Klepp  10:27 Yeah, absolutely, absolutely these, um, these personas are, and I believe that too, they it’s not something that that’s written in stone, and then you, you to use that archaic expression, just keep it on the shelf, and then it collects dust, right? Apryl Syed  10:40 Yeah Christian Klepp  10:41 It’s something that should be monitored, as you said, because certain certain companies are working in industries where, for example, government regulation impacts them. Apryl Syed  10:51 Yes. Christian Klepp  10:52 If government regulation changes, then that perhaps also influences the way they make decisions, or decide to work with external vendors and partners and so forth, right? Apryl Syed  11:05 Absolutely. Christian Klepp  11:07 You brought you brought up a few already in the past couple of minutes. I’m just, I just want to go back to pitfall. So one of them, I think, was chasing this, chasing metrics. Right? This, this habit of constantly chasing metrics. What are some of these other pitfalls that you’d say marketing teams should avoid them. What should they be doing instead? Apryl Syed  11:24 Well, I think, you know, another pitfall that I’ve seen is kind of launching a big rebrand and expecting, you know, or that could also be a plot, a platform overhaul, software overhaul, and expecting that that’s going to move the needle faster when you could test that type of messaging out in really small ways before you go and do that big rebrand. And I’m a big fan of those, like small tests, verify and then go big. Like I’m not I’m not saying don’t ever go big. What I’m saying is like, test and measure before you go into a big cut, a big, fresh rebrand, because it’s expensive, and you want those big, expensive expenditures to be a little bit more of a sure thing than a risky thing. So de risk the big spends, riskier moves. Do small, incremental tests and say, how could we test this out on a small scale. How could we test or rebrand out? How could we test a platform change out before we do that in a small way? So I think that’s another one. I talked about a cost center. Treating marketing as a cost center is another one. So I think those are, like my big, my big three, I would say, in terms of pitfalls. Christian Klepp  12:41 Yeah, fantastic, fantastic. You, you hit on something there with your with your third point. And I want to go to that, because that’s a topic that, um, that as a marketer, personally, it riles me up a little bit, but, like, you know, but, but we have to look at this as professionals too, and say, okay, you know what? In the world of B2B, that type of pushback is almost expected, right? Because I’m not sure what your experience has been. But I also work with a lot of companies that have done either little or no marketing before, so it’s, it’s to a certain extent, it’s like Terra Australis incognita. It’s uncharted territory. They are not sure what to expect. So it’s only, it’s only normal that they, that they view it with some kind of, I wouldn’t go so far as to say, suspicion, but yeah. Like, how do you know it’s gonna work, right? So over to you. Like, what’s your experience been? How do you deal with companies that view marketing with that kind of suspicion or or have these doubts, like, Is this even going to work for us? Right? How do you deal with that? Apryl Syed  13:53 Well, I mean, from my perspective, I think again, I go back to the small tests, small wins in those beginning, like, let’s get our sea legs before we go and launch some big strategy. And I think that’s, you know, a big divide between, you know, maybe myself and yourself and some other you know, marketing agencies and firms out there is, I would rather get small, incremental wins to start. I’m not against big strategies and big spends. I think they’re both needed, but when you’re kind of coming into a team that’s either had little to no success with marketing, because maybe they’ve had some bad experiences with agencies that haven’t delivered, or they’ve tried ads, or they’ve tried this thing and they kind of have that bad taste in their mouth, right? Or they just have not done anything at all, and perhaps they’ve, they’ve grown despite that. So they’re kind of like, Hey, I’ve seen success without doing this. So why? Why do I need this? So I think an educational approach is important, kind of giving the here’s the industry benchmarks, here’s what we should. See, here’s how we are going to test. Here’s a recommended way that we do small, incremental tests. And then I also think a really, really important piece is, if it’s a company that’s been around long enough is to dive into that data I have. I have a customer that I would say sits in this category. They’ve grown tremendously. They’ve had a very successful business, and they’ve never marketed before. And if I were to come in there with some big rebrand strategy, big moves, look at me like you’re crazy. We don’t need that. I mean, in all honesty, what are they looking for? They’re looking for incremental revenue gains. So how am I going to produce incremental revenue gains? I’m going to look at their data and see where there’s holes in gaps today, where, yes, marketing, but marketing is a very, very broad term. Marketing can be brands, marketing could be emails, marketing can be social media. Marketing can be customer advocacy, customer emails churn, you know, upgrading customers into other models. So when I say I look at data, I look at what their customers are doing, and what I get from that is, where is my ideal customer, because it’s going to show me in their base. So who might I want to go after and experiment with? First, those are going to be my biggest areas for opportunity of wins, where, with their existing customer base, can I sell something more or different for them to increase revenue in that way? I think that’s another big and then I look at where there may be failures across the process in their data. If it’s a SaaS company, let’s look at their free the trial, trial, you know, to paid, paid to churn, and look at those numbers and say, are they hitting industry standard for their industry? Can I improve any of these metrics? Let me go look at all of the various different things that are going to change these metrics. Where can I start to experiment to get incremental change? That’s how you give success to a team. And they start feeling like, Okay, we should invest more here. We should do more here, because it’s working. Now, let’s double down. Let’s triple down. Let’s do more, then you can go after those bigger strategies. Christian Klepp  17:26 Yep, yep, no, absolutely, absolutely, no. I’m glad, I’m glad you brought those up, because that’s a great segue into the next question, which I think you’re all too familiar with, right? So I think when we first talked, right in our previous conversation you were talking, you mentioned something called a five point conversion diagnostic, which uncovers, I think you refer to them as conversion killers, right? You can cover these conversion killers without expensive tools or massive product like changes or revamps, right? So if you could please walk us through this five point approach and how teams can leverage that. Apryl Syed  18:05 Now this is particularly for SaaS, that trial to onboarding experience and the time that I the thing that I look for the most in there is time to value. How long does it take for the customer to experience value is going to be indicative of how long their trial has to be with that onboarding experience, and are they legitimately going to get into the point of buying early, even because they can’t wait to utilize this tool or buying, of course, the moment that the trial, the trial the trial ends. That is all about time to value. The second is about messaging alignment. So does the promise that we give, if it’s a landing page, whatever that experience is that someone comes through to then get to that product, does the promise of what we’re giving them match what the experience is going to be in the software, and how long does it take again, from that time to value, for them to get to that matched experience of what we promised that will also be a predictor of so if we were, you know, on a scale from zero to 10, 10 being like matched, it perfectly, zero being not matching at all, we’d want to rate our company on that scale, and kind of see for the time to value and for the misalignment, where are we? Then I would kind of go after like behavioral triggers, and I would try to figure out what actions correlate with conversion. So I would look at everybody that’s converted, and I would say, what parts of the software did they touch right? Are they looking at, are they experiencing, which then would predict, like, if people do these five things and the solution, then we know that they’re going to convert. And you can use either, like a Pender or you know, products like that that give you some of that analysis and data. Or maybe it’s, you know, sitting in your CRM, but that would tell you and inform you about your messaging as well. Like, what should we be messaging about? These are the key things that people want out of this solution, and that’s going to inform your next piece, which is, I would look at the follow up timing, the sequencing. How frequently do we talk? I often, I’m a big superhuman fan, and I talk about superhumans onboarding experience, which I think is awesome. And of course, they get a little bit of a leg up because they are an email solution, so they see when you’re in the tool. But I have found that, like the timely messages and the trickling of features that they give you right when you’re ready to use that feature has been so well thought out. And if you have, if you have not experienced it, and you’re a SaaS product owner, Founder, CEO, I highly encourage you to go through their onboarding experience, because that, to me, is like the pinnacle, or one of the pinnacles of what you should want your users to experience, like these just great aha moments right when they’re ready to receive them as part of that trial period before conversion. That make sure that we’re just touching them at the right moments. And then the last piece that I look at is pricing and packaging friction. And here’s, this is, you know, this is something that’s changing an awful lot right now. SaaS is under pressure to maybe look at not seeds, but maybe it’s volume, but then volume is not great, because people can’t predict it, and certainly can’t budget appropriately for it. So there is all kinds of pricing friction happening right now that needs to be figured out, but understanding where people are dropping off and where in that you know, how many clicks do they need to do before they buy? What is that whole buying process like? What is the upgrading process like? Put it through the pressure test. See how many steps it is. Challenge yourself. If you can reduce the steps, make it easier. I’ll give you an example. I was a big, big user of the motion app for a really long time. I probably sold, let’s say, 10 to 20 of these to other people, because I was such a promoter and such a fan of motion, they changed something in their solution related to how many credits, and what happened is it stopped recording my meetings for me automatically, which meant didn’t go into my notes anymore. Didn’t automatically create my tasks for me. That’s a pretty big feature, and obviously I so I went to upgrade, and the upgrade didn’t allow for me to choose a monthly it only allowed me to upgrade to choose an annual. Christian Klepp  23:06 Why? Apryl Syed  23:07 Yeah, which did what to me as the user. I then went into the shopping mode, essentially, and I said, Now I’m going to go shop and look at, well, what other tools are out there that can do the same functionality. Because now, if I have to commit to an annual plan, so much changing in AI this year, I’m not sure if I can commit to an annual plan. It had nothing to do with the amount of dollar spent. It had everything to do with commitment. And here I was a promoter of their solution. I ended up canceling and I went with notion, because I realized that notion had added a significant number of AI features at a much lower price, which I know a lot of people complain about notion being expensive, and it isn’t as good of a user experience now that I’m using motion and yet notion. Yet, I’m still on notion, and I left motion app, which is probably better, because they put me through this experience. And I say that as an example not to and I don’t know if they fix that, but we make these decisions all the time, sitting from our lens, looking at what we want the outcome to be, and we don’t think through what that user experience is going to be, and we’re killing conversions, in some cases, by these little levers and moves that we make, and sometimes we don’t even realize that. So I really encourage, encourage founders, encourage, you know, everyone at the company go back through and look at these tiny little things that each one of them on the loan alone could be costing you revenue, costing you conversions along the pathway. Christian Klepp  24:53 Absolutely, absolutely. And we’re working with a client that’s that’s an that’s in tech right now, and the thing that we keep. Talking about is you gotta, you know, yes, of course you’re excited if you start developing more features and what have you right? But look at this through the lens of the user, right? I mean, I can totally relate to your to your situation. I mean, even things like for example, and this is probably like oversimplifying it. But the last update that Instagram did is driving me absolutely crazy. Like, why would you update something your interface that has already been working for the users, and now? Why do you update it so and completely change where the buttons are on the layout so people have to waste time looking for worse, the send button. I mean, you know, it’s just beyond me, right? Apryl Syed  25:45 Yeah, and it’s funny, and they actually, Instagram, for a long while, did a lot of user testing before they would roll out features, and did these limited, I didn’t see any of that necessarily. With this last rollout. Christian Klepp  25:58 No. Apryl Syed  25:59 Apple did a very similar, like their latest update introduced many phone changes in terms of prioritization of, you know, messaging and all that sort of stuff. And it’s like a common we’re finding commonality saying, like, Oh man, I hate this latest I don’t know how many people have said I hate this latest update, and it’s because it’s created too much friction in the process. We need enough friction, but not too much friction. And that balance, in itself, unfortunately, is like the most difficult thing to figure out. And if you’re not talking to your customers, if you’re not talking to people, you will never figure it out, because you’ll be making an assumption. Christian Klepp  26:38 Exactly, exactly. Okay, so we talked about this at the beginning of the conversation, but you mentioned something called a quick win revenue framework. And I know from what you were telling me that that was a little bit controversial to somebody else you spoke to. Apryl Syed  26:55 Yeah. Christian Klepp  26:56 But you know what we are, we are all embracing in the show. You know. Apryl Syed  27:00 Thank you. Christian Klepp  27:00 Not not judgmental. But in fact, the focus here is to help B2B Marketers. In your case, B2B SaaS Marketers to become better and to improve. So if we’re going to focus on this quick win revenue framework, where would you identify low hanging revenue opportunities in under 30 days. So talk to us about that. Apryl Syed  27:24 Yes, well, it sits at this crossroads between marketing and sales, right? And that’s why you’ve got to have such a tight friendship relationship with you know, your sales leaders and your customer success leaders. I think it has to be like such a great ecosystem. So first thing I would do is pull CRM data. I would look at where deals are stalling, you know, I would map the current funnel with actual numbers of where you have people. I would overlay that with like the industry and kind of like the marketing messaging that is created those those types of deals. And kind of look at that from the lens of, okay, here’s what we’re creating, and here’s what sales is able to close easily. Here’s what’s really lagging and taking a long time in the funnel. And it’s not to say that, like, longer is better than shorter, because, like, an enterprise deal takes longer to close than a SMB (Small and Medium-sized Business) deal. So the answer isn’t always that the SMB deal is better, but looking at that and saying, Is there anything here that is that is giving me an indicator of something I can improve on? Can improve on. So that would be, you know, number one, go through that audit, take a look at the data, see what you’ve been producing from a marketing standpoint so far, and then say, is there anything that we should be testing to do differently better? You know, what are your hypotheses that you want to go out and you want to prove with some AB testing, two look at conversion killers, right? That’s either messaging, follow up, timing or onboarding friction, some sort of friction in the process. Friction could be a form fill too it could be, you know, too heavy, too long of landing page, I would look at every single detail and way that people are coming in through the funnel and say, are we doing anything to kill conversion and sometimes, and I’ve experienced this with one brand that I’m working with, and we have an agency that’s also in there that’s doing some ad performance, and they’re getting industry well above industry standard rates. And I asked the agency, because I’m sitting in kind of like my fractional executive role, and I said, Tell me out of your entire client, raw. Stair. Where does this client sit? And they said, Oh, at the top, best performing client we have, you know what that signaled to me? They’re comfortable. They’re getting great results. They’re not trying to improve anything. They’re just trying to hold the fort down and just keep getting these great results because they think that’s a place of safety. Christian Klepp  30:23 Stop rocking the boat Apryl. Apryl Syed  30:26 I know, I know, but I look at that and say, You’re not trying hard enough. You’re not examining right and going through the funnel and looking for all the tweaks and looking for. Christian Klepp  30:36 What can it improve? Apryl Syed  30:37 Can it be improved? You’re not trying to do any of that. And in fact, I’m adding that to you. I’m adding those things. I’m asking for those things, just because I come from that space and saying, like, Hey, we should be pushing here. We should be pushing here. We should be they don’t want to push. And they’re slow, slow, slow to react. And what’s going to happen is it’s going to earn them a change out in agency, right? Because they’re not pushing. Now, unfortunately, what I think is, if that was happening, obviously was happening before I was involved this customer, they thought they’re getting, they’re getting, like, six to one on their spend. That’s fantastic. We should be happy, right? And I’m like, no, no, no, I’ve pushed, I have pushed that envelope before. I’ve seen, you know, 14% conversion on landing pages. I’ve seen 49% conversion on landing pages. When you get it really right, you should always be pushing and pushing and pushing that envelope. So really diagnose and look, are there friction killers in those processes, and where can you be improved? And it is not like, I’m getting results good enough, so let me stop. It’s not stop because that might be one of your levers to really, really get quick wins, because you could tweak something and then even tip the scale further. And who doesn’t want a big win like that? The other thing is, like, I think there’s I look at I look at email sequences and messaging. I look at every single message that we’re sending a customer through the process, through their buying journey. You know, for one client, I basically call it a customer journey map, which a lot of people don’t do anymore, but my journey map is from the moment that they hear about you, all the way through buying, how do we touch them? What do we touch? And then from buying through that sales cycle, what is that like? And the reason why I map that out is because when you do and you put the different sections, you can kind of say, well, this is the process today. What would we like that process to be? And you will find in every single one of these customer journey maps that I’ve done, five to 10 areas where you’re like, instantly know, you instantly know the experience you could be providing better. I did this for one client, and we uncovered, like, the review process for their terms and conditions. On average took like, 10 days with an average back and forth between their lawyers and our lawyers, maybe 15 times that is that a desired customer experience? No, that’s a friction creator, which could be a deal killer, could be a deal staller. So what does that desired experience look like? What should we aim to get to? How are we going to do that? What should we test first? That’s just an example of one that might be in there. So look at everything. Then it becomes, you know, build exactly what you think you’re going to test, go and launch and measure those tests. And you don’t need this to be six months, right? Depending on how much data you’re getting through, it might only take you two weeks of data. It might take you a week of data on these experiments and levers that you’re going through so figure out how long you need to run the experiment for. Run that experiment, measure those changes, and then either permanently implement the change or make changes right and refresh and do another test. Christian Klepp  34:24 Wow, that was quite the list. And I’m sure you’ve, you’ve had, like, as you, as you’ve mentioned, you’ve had pushback for, you know, some of this, for this process, because it’s it. It makes teams uncomfortable, right? But I think the point is, you know, everybody says, right, change is uncomfortable. Improvement is uncomfortable. Uncovering ways to make things better should make you feel uncomfortable, right? Apryl Syed  34:53 So true, so true. And I always, I always think like, if you’re uncomfortable and you’re feeling like. A maybe, I don’t know all the answers here. It’s a really good place to be, and that’s where real growth happens. That’s where real change happens. Christian Klepp  35:06 Yeah. So I did have one follow up question for you, Apryl, like, you know, based on this framework that you’ve just proposed, like, How often would you recommend? And I know it depends, but how often would you recommend teams to continuously monitor some of these, some of these attributes and these factors that you’ve that you’ve brought up in the past couple of minutes. Apryl Syed  35:27 Gosh, I think it is very dependent on the data that’s coming through. If you were experiencing problem in an area, deep dive in there and uncover it. Kind of do that audit and analysis and create some tests that you could run to improve it. But as a measure, the customer journey map, for example, for existence, I think that’s a living, breathing document. I think we should look at it quarterly. We should update it with the experiments and the learnings and the new things that we’ve implemented permanently so that we can track how that experience is going and make sure that it’s our desired experience that we’re putting out there. Because I think a lot of times stuff just happens and it’s not our desired experience, but we kind of think like, oh, well, this is the process, the way it has to be, or, you know, so and so said that it has to be three days. So it’s three days, and it’s like giving you a moment to step back and be like, Why could we do it different? Could we do it better? Could we do it in two days? I don’t know. Could we do it in one and, you know, so I think as often as that customer journey, when updates happen, put those updates in their document. It, look at it, say, like, what’s next on the list should always be improving. When you get to the point where you don’t have any more insights in there, and you think it’s oiled up in the best that you could possibly do it, bring some customers in, bring some customers in to look at it and get their opinion. Ask them about it. It’s a great point to now be in survey mode and ask some questions about where you might have conflicts internally, or where you just aren’t sure where to go. So I think that when it comes to like email sequences, and remind you know like those provide provides, messaging, emails, one thing landing pages, like, I think your landing page just should be in a constant AB turnaround. Every time you have five to 10,000 people hitting a landing page, you should be trying to tweak that message to see if you can make it better. Message, layout, colors, all of the kind of industry standards there, you should be constantly trying to tweak that. If you’re not using landing pages and you’re sending stuff to a page, you should try landing pages so it’s just the constant improvement of those email sequences kind of, kind of, I feel, I feel they should be similar. I feel like you’ve got to examine those on a pretty regular basis, maybe it’s monthly, and kind of determine which messages are you going to trade out. I’m doing a pretty big switch out right now for, you know, an SMB app that’s, you know, selling to other businesses. So it’s a B2B, SaaS company, and we are revising all of their messaging, going through every single one, but trying to create, like a very purposeful journey now where there hasn’t been necessarily one before. And what I just said to one of the leaders yesterday is like, this is version one of what will be probably 10 before we’re done with this iteration. Because every single time we see the data and see how people are moving through the flow, we’re going to we’re going to see that those things that we didn’t consider, there’s going to be broken pieces. Like, don’t be in a position of thinking that any of your marketing is final ever. That’s a good position to be in. It’s never final. I think about this for websites as well. Like people like, oh, we go through our big website refresh, we get the website done, and then now we don’t have to touch the website. Oh, you should be, like, touching the website all the time. Experiment with the messaging on the homepage. Like to think that you got the messaging right the first time. I wish, I wish, and I’ve been in this industry for more than 25 years, I wish, and I’m considered, considering, considered a messaging, you know, wizard. Sometimes, it sometimes takes five or six tries before you get that like, nailed one, and that’s because persona, you know, it’s like how the person is feeling. It’s the emotional draw, and it’s the features, the problem of the pain and all of that coming into one like, I wish, I wish there was an AI tool that could get that right. But it’s not, they’re not. Christian Klepp  40:00 I haven’t found one yet. Apryl Syed  40:01 Yeah. You know, it’s only through really, really overworking that message and seeing the data come in that you kind of like, finally get to maybe a place that’s good, and then guess what? Your persona changes or something happens to so. So don’t ever think of it as, oh, to set it and forget it, it. It should be like it. And there’s also, like, Don’t tweak it too fast that you don’t have enough data coming through. Like, that’s also, I can, I can see that being a message, but have enough data, review that data on a regular basis, make some changes, test it. It’s like little incremental tests and learn. So that’s going to be kind of like it’s either in that category, which is like, test and learn, test and learn, test and learn constantly tweaking, or a quarterly or an annual kind of review. Christian Klepp  40:54 Fantastic, fantastic. Apryl. This was such a great conversation. Thank you so much for your time and for sharing your expertise and experience with the listeners. Um, please. Quick introduction to yourself and how folks out there can get in touch with you. Apryl Syed  41:07 Well, my company is Apeture Codex. Best way to get in touch with me is just Apryl Syed at LinkedIn. That’s where I’m most active, is on LinkedIn, and you can book an appointment with me right off of my LinkedIn. And so that’s like the best, best way to find me out there. Christian Klepp  41:27 Fantastic, fantastic. And we’ll be sure to drop those links in the show notes once the episode goes live. So Apryl, once again, thanks so much for your time. Take care, stay safe and talk to you soon. Apryl Syed  41:38 All right. Thank you so much, Christian. Christian Klepp  41:40 Okay, Bye, for now. Apryl Syed  41:41 Bye.

Sponge, Funnel, Strainer, or Sieve? Which kitchen tool will help you live? God is faithful, a patient planter, and loyal Are you rocky, thorny, or fruitful soil? In Matthew 13, Yeshua invites us into the classroom of the Kingdom—where learning isn't passive, and growth takes intention, patience, and discernment. This week at Tikvat Israel, we'll explore how parables, kitchen tools, and soil all point to the same question: will we simply notice the lesson, or will we bear fruit thirty, sixty, and even one hundred fold? Check it out in this week's sermon from Rabbi David on the New Covenant Parsha (Matthew 13): What Kind of Student, Soil, and Kitchen Tool are You?

You didn't need another way to click “Pay Rent.”The answer is simple.The first rent payment inside ChatGPT matters.But the real story is what happens when nobody clicks anything.BH Management announced the industry's first rent payment processed inside ChatGPT.Funnel also framed it the same way on social.That is a legitimate milestone.Somebody has to be first.Here's the bigger shift.Agent-to-agent rent payments are next.Not “resident talks to a bot.”Resident's personal agent transacts with the property's agent.What is an AI agent in multifamily?It is software that can take actions inside systems, not just answer questions.We used to call them leasing bots.Now they can authenticate, pull context, and execute tasks with permission.What does that change for operators?It collapses friction.It moves your workflow into the resident's workflow.It makes rent collection feel like autopay, but smarter.If you're thinking, “Isn't this just autopay?” you're not wrong.Autopay was human setup.Agent pay becomes delegated intent with rules.That delegation is where the money is.And where the risk lives.OpenClaw is a current example of how fast personal agents are moving, and how quickly security concerns follow.So if you're building toward agent-to-agent payments, you need guardrails that an auditor would respect.Operator checklist before you celebrate “agent rent”:Identity: Who is the agent acting for, and how is that verified?Authorization: What is the limit, the schedule, and the exception path?Audit trail: Can you replay the decision and the transaction?Fail-safes: What happens when funds are short, or the ledger is wrong?Controls: Can onsite teams see it, stop it, and explain it?This isn't a gimmick.It's the next step in resident experience.And it will force a new standard for trust in your tech stack.Subscribe now. If you operate apartments, you're about to manage humans and machines in the same rent roll, and you need to be ready.MultifamilyCollective Blog: https://www.multifamilycollective.comThe Daily Collective Book: https://amzn.to/3YI6BDaHosted by: https://www.multifamilymedianetwork.com

Lerne Storytelling und Storyselling hier: https://www.geschichtendieverkaufen.de/buecher Reichweite ist geliehen. Vertrauen ist aufgebaut. Owned Media gehört dir. Viele Unternehmer investieren Jahre in Social Media und sind trotzdem abhängig vom Algorithmus. Diese Episode zeigt, warum ein eigener Podcast strategisch eines der wirkungsvollsten Business-Instrumente sein kann. Nicht als Hobby. Nicht als Content-Spielerei. Sondern als: – Vertrauensmaschine – Netzwerk-Booster – Produkt-Inkubator – Deal-Beschleuniger Anhand eines realen Case-Beispiels erfährst du, wie aus einem Podcast ein Buchprojekt entstand, wie dadurch ein Deal mit dem Redline Verlag möglich wurde und warum Verlage, Investoren und Kunden keine Ideen kaufen, sondern Reichweite und Zugang zur Zielgruppe. Wenn du verstehen willst, wie du mit einem Owned-Media-Kanal: - Reputation aufbaust - deine Positionierung schärfst - Content mehrfach verwertest - Top-of-Funnel bis Bottom-of-Funnel abdeckst - und unabhängig von Plattformen wirst dann ist diese Folge für dich.

Lerne digitale Produkte zu erstellen: https://kurse.juliatrost.de/digitale-produktwelt/?el=d250226&quelle=ytSchau dir die 3 Geheimnisse an, die zu 100.000€ Umsatz Monaten geführt haben! https://juliatrost.de/kostenloses-webinar-26/?el=d250226&quelle=yt Wenn du digitale Produkte verkaufen willst und endlich auf konstante 5.000€ im Monat skalieren möchtest, brauchst du keinen komplizierten Funnel, keine riesige Reichweite und keine 27 Tools.Die meisten versuchen digitale Produkte verkaufen zu lernen, indem sie direkt skalieren wollen. Aber Skalierung beginnt nicht bei Ads. Sie beginnt bei Struktur.Digitale Produkte verkaufen wird planbar, wenn du die richtigen Schritte in der richtigen Reihenfolge gehst. Genau das zeige ich dir in diesem Video. ► Meine Nummer 1 Kursplattform und Zahlungsanbieter: Thrivecart https://juliatrost1994--checkout.thrivecart.com/thrivecart-standard-account/► ActiveCampaign https://ActiveCampaign.referralrock.com/l/1KUFTYZAK71/► Verkaufe automatisiert über Manychat (30% für dich für die ersten 3 Monate): https://manychat.partnerlinks.io/nxjwdhjzr7l9  Viele denken, um digitale Produkte verkaufen zu können,brauchen sie sofort einen fertigen Kurs, eine große Community und tägliche Posts. Das stimmt nicht. In diesem Video lernst du:✅ Warum Community-Aufbau der erste Schritt ist, um erfolgreich digitale Produkte verkaufen zu können✅Wie du mit nur 1 Post pro Woche startest und dich strategisch steigerst✅Warum 1:1 Betreuung der schnellste Weg ist, um profitable digitale Produkte verkaufen zu können✅Wie du aus echter Kundenarbeit deine ersten digitalen Produkte entwickelst✅Wie du digitale Produkte verkaufen kannst, ohne dich zu verzetteln✅Warum Struktur wichtiger ist als Reichweite, wenn du digitale Produkte verkaufen willst Digitale Produkte verkaufen funktioniert nicht, wenn dualles auf einmal machst. Digitale Produkte verkaufen funktioniert, wenn du:Community aufbaust.Vertrauen entwickelst.Erste 1:1 Kund:innen betreust.Und daraus skalierbare digitale Produkte entwickelst. Erst Klarheit.Dann Angebot.Dann System.Dann skalieren. So baust du dir Schritt für Schritt ein Business auf, mitdem du digitale Produkte verkaufen kannst – nachhaltig, strukturiert und ohne Druck.Digitale Produkte verkaufen ist kein Zufall.Digitale Produkte verkaufen ist ein Prozess.Und wenn du ihn richtig aufbaust, sind 5.000€ Monate nur der Anfang.

Send a textI sat down with YouTube marketing strategist Jamar Diggs to talk about how coaches, consultants, and service providers can use long-form video as a strategic top-of-funnel engine. This is not about going viral. This is about visibility that converts.Jamar breaks down the difference between content created for views and content created for leads. He shares how to build an organic YouTube funnel. We also talk about how YouTube and Instagram can work together to build trust faster and move people toward buying.What You'll Learn in This Episode:02:07 – Why YouTube is powerful for business owners (not influencers)09:11 – The shift from corporate marketing to building your own lead engine10:34 – How showing up authentically unlocked more alignment and income13:21 – Why niche clarity matters on YouTube16:44 – How evergreen YouTube content becomes a long-term asset17:38 – What an organic YouTube sales funnel actually looks like20:49 – The role of lead magnets in converting YouTube viewers21:48 – The difference between attraction platforms and community platforms25:29 – The mindset shift business owners must make about YouTube30:29 – What it really takes to get started (without burnout)32:22 – Why every video needs a clear call to actionKey Takeaways:YouTube is not about going viral.It is about being discoverable. You are not competing with influencers. You are positioning your expertise.Search-based content is powerful.YouTube is the second largest search engine in the world. When someone searches for a solution, your content can meet them at the exact moment they need help.Evergreen content compounds.Videos you post today can generate leads years from now.Every video is an asset.Each piece of content should guide viewers to a next step, typically a lead magnet that moves them into your email ecosystem.Long-form builds authority. Short-form builds proximity.YouTube establishes depth and trust. Instagram builds connection and conversation. Together, they create momentum.Links Mentioned:You can find Jamar on Instagram @jamardiggsFree YouTube Class for Service Providers + ExpertsGet the low-lift starter kit to finally set up a YouTube channel that adds qualified traffic to your sales funnels 24/7 WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Willkommen zu einer neuen Folge des Gründer Podcasts! In dieser Episode diskutieren Yannick und Ole die aktuellen Entwicklungen rund um bezahlte Newsletter und ziehen dabei persönliche Bilanz: Welche Newsletter sind heute wirklich relevant, und wo lohnt sich ein Abo finanziell und inhaltlich? Die beiden reflektieren, warum sie selbst selten zur Kasse greifen und stellen die Frage, wie viel Individualität ein einzelner Newsletter bieten kann – gerade im Vergleich zu großen Abo-Plattformen wie Spotify oder Netflix.Im zweiten Teil tauchen Yannick und Ole tief in die Welt des Performance Marketings und der wichtigsten KPIs ein. Wie sollte man Kampagnen im Funnel strukturieren? Welche Kennzahlen sind entscheidend – von Awareness bis hin zur Conversion? Mit konkreten Beispielen und praxisnahen Insights geben die Hosts wertvolle Tipps, wie man den Überblick behält und seine Werbung sinnvoll auswerten kann.Freut euch auf spannende Diskussionen, ehrliche Meinungen und praktische Learnings für Gründer, Marketer und alle, die sich mit digitalen Geschäftsmodellen beschäftigen!Timestamps:00:00 Zu teuer für Einzelautoren03:33 Kosten für digitale Inhalte08:10 Alternativen zur Abo-Finanzierung10:57 Zahlen verstehen statt Panik16:18 Effektive Conversion-Kampagnenstrategie20:02 Marketingmodelle und ihre Umsetzung22:54 Wichtige Kennzahlen für Conversions24:18 Erfolgsmessung digitaler Kampagnen28:07 Effizientes Werbetargeting optimieren

You can't deny the influence and appeal of AI right now. What the Action Model team have built is something remarkable. And you'll want to learn more if you're into crypto, build blockchain apps, or are a traditional business...AI is transforming the way we automate and conduct our daily (and business) activities. But we're still sharing our personal data or opinions in exchange for chatbot responses most of the time..The Action Model has combined a way for users to earn rewards from training AI models based on their ACTIONS (how they use apps and websites), build workflows for their most-used activities (a la ClaudeBot) and can drive Bottom of the Funnel impact for businesses or apps looking for usersIn this show we talk about:- The difference between LLMs and Large Action Models- How democratising AI works in practice- Common use cases for the Action Model- ActionFi: a better replacement for InfoFi- How to get early access to the Action Model

Want to hire our team to scale your Landscaping or Outdoor-Living Business? Book your FREE strategy call now → https://www.savantmarketingagency.com/free-strategy-call Got questions or need help? Text Matt directly: (716) 265-0729 If you're a landscaper looking to scale up your business and dominate your local market using effective digital marketing — you're in the right place. In this video, you'll learn: ✅ The 10-Step 7-figure marketing funnel for landscapers that's proven to add $100k+ per month ✅ Proven strategies to scale your landscaping business to 7-figures and beyond ✅ How to generate consistent lead flow for your landscaping business using Facebook Ads, Google Ads, Local SEO, and more –––––––––––––––––––––––––––––––––––––––––––––––––– Work With Matt & His Team Want us to build and manage a high-converting marketing system for your business? Apply for your free strategy call here → https://www.savantmarketingagency.com/free-strategy-call Join 5,000+ Landscapers in Our Free Facebook Community The #1 community for growing your landscaping business using Facebook Ads, Google Ads, Local SEO, and More → https://www.facebook.com/groups/488948048832631 Listen to Our Podcast: The Landscaper Marketing Show Every week we're dropping gold to help you elevate your business success → https://www.landscapermarketingshow.com/ Visit Our Website Learn more about why we're the #1 marketing agency for Landscapers → https://www.SavantMarketingAgency.com DM Us On Instagram https://www.instagram.com/direct/t/17844629994457721 –––––––––––––––––––––––––––––––––––––––––––––––––– About Matt Thibeau Matt Thibeau is the CEO and founder of Savant Marketing, the #1 marketing agency for landscapers. Matt is the author of Landscaper Marketing Secrets, host of The Landscaper Marketing Show podcast, has been featured on Rogers Daytime TV, Green Profit Academy, and other industry media outlets. When he's not helping landscapers grow, Matt enjoys riding his mountain bike, working out, and watching movies with friends.

On Iowa Politics is a weekly news and analysis podcast that aims to recreate the kinds of conversations that happen when you get political reporters from across Iowa together after the day's deadlines have been met. Tackling anything from local to state to national, On Iowa Politics is your weekly dose of analysis and insight into the issues affecting Iowa.This week we're of course going to talk about Funnel Week in the Iowa Legislature, but we also have a few tales to share from the campaign trail in Iowa's GOP gubernatorial primary.This episode was hosted by the Gazette Des Moines Bureau Chief Erin Murphy. It features Gazette Deputy Bureau Chief Tom Barton, Lee Des Moines Bureau Chief Maya Marchel Hoff, Sarah Watson of the Quad City Times, Jared McNett of the Sioux City Journal and Gazette columnist Althea Cole.Read the articles mentioned in this episode: Adam Steen hopes to ride momentum of Vander Plaats endorsement in Iowa governor's racehttps://qctimes.com/news/local/government-politics/article_ff405dfc-d841-4abd-b057-035fad9144ba.html‘Tough on crime' agenda makes it through first Iowa Legislature deadlinehttps://www.thegazette.com/state-government/tough-on-crime-agenda-makes-it-through-first-iowa-legislature-deadline/ Iowa Republicans drop near-total abortion ban proposalshttps://www.thegazette.com/state-government/iowa-republicans-drop-near-total-abortion-ban-proposals/This episode was produced by Gazette Social Video Producer Bailey Cichon.

In this episode of the Coaches Compass, Mike explains why you need top of funnel growth in your business. This is the area that most coaches struggle with. They are really good at educating. Providing value. Creating results. But they have a hard time attracting new eyeballs. You can't keep making the same offers to the same audience. Tune in to understand why both top of funnel and middle of funnel is important. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

I've spent over $15M on high-ticket ads since 2013. And I can tell you — if your ads aren't converting, it's not your CPMs, your CTR, or the algorithm. It's your message. In this episode, I break down the "Trust Funnel" — the same system behind nine figures in sales — and why trust is the only metric that actually matters. The Trust Funnel (3 Steps) The Ad — Your ad's job isn't cheap clicks. It's to hit the deep pain your ideal client is obsessing over at 3 AM. Specificity and empathy beat clever headlines every time. The Authority Video — Don't teach tactics. Show them you understand their problem better than they can describe it themselves. That's what books calls. The Call — If the first two steps work, they show up mostly sold. No hard closing — just a conversation to see if there's a fit. The 3 Trust Killers I See Every Day Too vague — "Want to grow your business?" is wallpaper. Name the exact person, problem, and outcome. No stakes — If you don't make the cost of staying stuck crystal clear, they scroll past. No differentiation — Sound like every other coach and they'll lump you in with everyone who burned them before. The Bottom Line We're in a trust recession. Your ideal clients have been burned by overpromising coaches and garbage programs. No amount of funnel optimization breaks through that — only a message that makes them feel genuinely understood. "Trust is not built by being relatable and fun. It's built by telling people the uncomfortable truth about why they're stuck and showing them the way out."

In this episode of Future Fuzz, Vince Quinn sits down with Katie Morrow, Head of Marketing at Tire Tutor, to unpack what customer lifecycle marketing really looks like in a specialized B2B environment.Katie shares how Tire Tutor—the first AI-powered, all-in-one shop management system for independent tire dealers—supports customers from awareness to advocacy. She explains why lifecycle marketing must extend beyond lead generation and sales conversion to include onboarding, feature adoption, retention, and long-term value.The conversation dives into breaking down silos between marketing, product, sales, and customer success; why content plays a critical role beyond lead magnets; and how timing and channel strategy shift when your audience is busy running service businesses—not sitting at desks all day.If you want to build stronger customer retention, improve feature adoption, and create true product advocates, this episode is packed with practical insight.Guest BioKatie Morrow is the Head of Marketing at Tire Tutor, an AI-powered, all-in-one shop management platform built specifically for independent tire dealers. Tire Tutor powers everything from e-commerce and supply chain management to point of sale, helping business owners streamline operations through a single platform.With a strong background in startup marketing and the automotive space, Katie specializes in customer lifecycle strategy, cross-functional alignment, and data-driven content. She works closely with product, sales, and customer success teams to ensure consistent messaging, feature adoption, and long-term customer retention.TakeawaysCustomer lifecycle marketing goes far beyond awareness and conversion—it should end in advocacy.Marketing must align closely with product, sales, and customer success to create a seamless customer experience.Content is not just a lead magnet—it supports onboarding, feature adoption, and retention.Retention and product usage are critical KPIs for lifecycle marketing.Marketing should partner with product on feature adoption and with customer success on retention metrics.Persona development is foundational to effective lifecycle marketing.Timing matters—B2B audiences don't always operate on traditional 9–5 schedules.AI enables marketers to scale content creation and repurpose assets efficiently.Mapping lifecycle touchpoints collaboratively prevents siloed communication.Chapters00:00 Introduction to Katie Morrow 00:32 What Tire Tutor Does and Who It Serves 02:14 Defining Customer Lifecycle Marketing 03:32 Breaking Down Silos Between Departments 04:53 Content Beyond Lead Generation 07:30 Video, AI, and Feature Rollouts 10:10 KPIs: Retention, Usage, and Adoption 11:39 Cross-Functional Collaboration in Practice 13:51 Common Lifecycle Marketing Mistakes 14:52 The Importance of Persona Development 16:57 Marketing to Service-Based Businesses 17:27 Why Timing Beats Assumptions 19:12 Closing and Where to ConnectLinkedInFollow Katie Morrow on LinkedIn Follow Vince Quinn on LinkedIn

If you've been putting off building your first sales funnel because you're afraid of doing it wrong, this episode walks you through how to build a sales funnel that actually works without overcomplicating it. I'm sharing the 3 biggest funnel mistakes I see mom entrepreneurs make: creating an overly complicated funnel with too many steps and tech tools, building a funnel without solving a clear problem, and copying hustle-heavy funnel strategies that don't align with your values. You'll learn how to simplify your funnel strategy, clarify your offer before setting up tech, and design a customer journey that fits your customer AND your business goals and priorities. If you want a simple, scalable sales funnel that converts and supports your life as a work-from-home mom, this episode will help you build it the right way from the start!

Strong winds, heavy rain, and dumping snow swept across the Central Valley as a series of storms hit on Monday. A rare weather report in Fresno County, as residents reported a potential tornado had ripped the roof off a fire station. Rep. Alexandria Ocasio-Cortez, sparked social media backlash after appearing to struggle with a reporter's question about whether the United States should commit troops to defend Taiwan against a potential Chinese invasion. Please Like, Comment and Follow 'Philip Teresi on KMJ' on all platforms: --- Philip Teresi on KMJ is available on the KMJNOW app, Apple Podcasts, Spotify, YouTube or wherever else you listen to podcasts. -- Philip Teresi on KMJ Weekdays 2-6 PM Pacific on News/Talk 580 AM & 105.9 FM KMJ | Website | Facebook | Instagram | X | Podcast | Amazon | - Everything KMJ KMJNOW App | Podcasts | Facebook | X | Instagram See omnystudio.com/listener for privacy information.

Strong winds, heavy rain, and dumping snow swept across the Central Valley as a series of storms hit on Monday. A rare weather report in Fresno County, as residents reported a potential tornado had ripped the roof off a fire station. Rep. Alexandria Ocasio-Cortez, sparked social media backlash after appearing to struggle with a reporter's question about whether the United States should commit troops to defend Taiwan against a potential Chinese invasion. Please Like, Comment and Follow 'Philip Teresi on KMJ' on all platforms: --- Philip Teresi on KMJ is available on the KMJNOW app, Apple Podcasts, Spotify, YouTube or wherever else you listen to podcasts. -- Philip Teresi on KMJ Weekdays 2-6 PM Pacific on News/Talk 580 AM & 105.9 FM KMJ | Website | Facebook | Instagram | X | Podcast | Amazon | - Everything KMJ KMJNOW App | Podcasts | Facebook | X | Instagram See omnystudio.com/listener for privacy information.

What if you could get direct answers to the exact questions holding you back from scaling your funnels and ads right now?I put up an "Ask Me Anything" box on Instagram and got flooded with questions. Instead of answering them one by one in the DMs, I'm answering them here—because if one person is asking, there are at least 50 others wondering the same thing.If you've been stuck on any part of your funnel strategy, ad spend, tech setup, or offer positioning—this episode is for you.In this episode, I'm diving into six real questions from people just like you:How long until you actually see sales from a funnelWhether you need a big list before running adsHow much to spend per day on ads to see real resultsWhat to do when your funnel stops convertingAll-in-one software vs individual tech stackAds direct to offer vs lead magnet firstNo fluff. No guru BS. Just what's actually working in 2026.Have more questions?DM me on Instagram: @hellofunnels Want to see how this all comes together?Grab our free guide: The 3 Funnels We're Using to Sell Our Offers in Our 7-Figure Business

Clarity first. Strategy second. Book a free Biz Breakthru Call.   Growing your email list doesn't have to mean posting every day, chasing algorithms, or spending thousands on ads. In this episode of Money Magnet Mama, I'm joined by Jess Tutton, ads and funnel strategist for coaches and service providers, to talk about how to grow an email list of dream clients using Meta ads... even with a small budget. This is a grounded, practical conversation for anyone who wants more consistency in their marketing without more hustle. If you've ever thought: “Ads feel overwhelming or risky” “I don't want to spend money just to test things” “I want leads who actually convert, not just more people” “I'm tired of relying only on social media” This episode will bring clarity. We cover: Why email lists still matter more than followers What kind of funnels work best for coaches and service providers How to start ads with as little as $5–$10/day What not to do when running Meta ads How ads support trust and visibility instead of replacing them Why ads work best when paired with aligned messaging Jess breaks down ads in a way that feels doable, calm, and sustainable, especially if you want your business to grow without being glued to your phone.  

Bugün 17 Şubat 2026. Böyle tarihlere özellikle dikkat ederim. Çünkü bazı günlerin enerjisi farklıdır. Bugün spiritüel olarak yoğun bir gün. Güneş tutulması var ve gökyüzü bize şunu söylüyor: Plansız hareket eden değil, bilinçli adım atan kazanacak. Tam da bu yüzden bugün sert bir konu konuşuyoruz.Dijital pazarlama öğrenenlerin yüzde 90'ı neden asla para kazanamıyor?Bakın çok net konuşacağım. Öğreniyorsunuz ama kazanmıyorsunuz. Kurs alıyorsunuz, YouTube izliyorsunuz, Meta panelini kurcalıyorsunuz, Google Ads sertifikası alıyorsunuz. Terimleri biliyorsunuz. CTR nedir biliyorsunuz, CPC nedir biliyorsunuz. Ama ay sonunda cebinize para girmiyor.Neden?Çünkü dijital pazarlamayı öğrenmiyorsunuz, terimleri ezberliyorsunuz.Birinci büyük problem bu. İnsanlar taktik öğreniyor ama sistem kurmuyor. Reklam vermeyi öğreniyor ama gelir makinesi kurmayı öğrenmiyor. Oysa dijital pazarlama butona basmak değildir. Dijital pazarlama sıfırdan müşteri kazanma sistemi tasarlamaktır. Funnel kurgulamaktır. Retargeting planlamaktır. CRM entegrasyonu düşünmektir. Bilgi var ama yapı yok.İkinci sebep daha derin: Para psikolojisi yok. Ücret istemeye çekiniyorsunuz. Teklif gönderirken korkuyorsunuz. “Ya pahalı derlerse?” diyorsunuz. “Ya sonuç alamazsam?” diye düşünüyorsunuz. Bu enerjiyle kazanamazsınız. Çünkü siz bir markaya bütçeni bana ver diyorsunuz. Eğer siz kendinize inanmıyorsanız o bütçe size gelmez. Dijital pazarlama teknik olduğu kadar özgüven işidir.Üçüncü sebep kurs bağımlılığı. Sürekli eğitim, sürekli sertifika ama uygulama yok. Ben hep şunu söylüyorum: 10 saat eğitim, 100 saat uygulama. Ama çoğu kişi 100 saat eğitim, sıfır saat uygulama yapıyor. Sonra “Bu işte para yok” diyor. Hayır, para var. Sen sahaya çıkmadın.Dördüncü sebep niş seçmemek. Herkese hizmet vermeye çalışıyorsunuz. E-ticaret de olur, emlak da olur, klinik de olur. Bu kafa ile derinleşemezsiniz. Para uzmanlaşmaya gider. Bir sektöre odaklandığınızda hızlanırsınız, özgüveniniz artar, fiyatınız yükselir.Beşinci sebep satış bilmemek. Satış konuşması yapamayan, teklif yazamayan, fiyat savunamayan dijital pazarlamacı para kazanamaz. Teknik bilgi tek başına yetmez. Kendinizi satamazsanız hizmetinizi de satamazsınız.Altıncı sebep sabırsızlık. Üç gün kötü giden kampanyada panik yapıyorsunuz. Oysa bu iş test, veri ve optimizasyon işidir. Dijital pazarlama sihir değil, matematik işidir.Yedinci sebep ise gerçek anlamda iş kurma niyeti olmaması. Özgürlük hayali var ama disiplin yok. CRM yok, sistem yok, takip yok. Bu iş freelancer romantizmi değil, girişimciliktir.Para kazanan yüzde 10 ne yapıyor? Sistem kuruyor. Niş seçiyor. Satışı öğreniyor. Uyguluyor. Psikolojisini yönetiyor. Net oluyor.Bugün kendinize şu soruyu sorun: Ben gerçekten bu işi gelir modeline dönüştürmek istiyor muyum, yoksa sadece öğrenmiş olmak mı istiyorum?Bilgi zengin yapmaz. Sistem kuran kazanır.Ben Faruk Toprak. Türkiye'de Dijital Pazarlama Podcast'inde bugün biraz sert konuştum ama gerçekleri konuştuk. Eğer bu bölüm sana dokunduysa paylaşmayı unutma. Çünkü bu sektörde öğrenen çok, kazanan az.00:21 Dijital pazarlama öğrenenlerin %90'ı neden kazanamıyor01:08 Taktik öğrenmek vs sistem kurmak02:30 Dijital pazarlama bir gelir makinesidir02:48 Para psikolojisi ve özgüven problemi03:23 Kurs bağımlılığı ve uygulama eksikliği03:47 Niş seçmemenin büyük hatası04:22 Satış bilmeyen dijital pazarlamacı neden kaybeder04:43 Sabırsızlık ve optimizasyon gerçeği05:17 Freelancer romantizmi vs girişimcilik05:39 Para kazanan %10 kim?05:53 2026'da yapay zeka ve strateji farkı06:19 Gelir modeline dönüşme kararı06:46 Para netliğe gelir07:15 Joy Akademi ve kapanış mesajı

Funnel week is coming! Representative MEGAN JONES gives an update on what to expect from the Iowa House and Senator AMY SINCLAIR lays out what's happening in the Iowa Senate.

In this episode of the Coaches Compass, Mike goes into detail about some of the potential downfalls of scaling your coaching business and why revenue screenshots can be very misleading. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Enterprise buyers research software through AI 13 times more than traditional search. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior insights from 100 million annual software purchasers and has identified critical optimization gaps in AI-driven discovery. The discussion covers markdown key takeaway optimization for AI crawling inclusion, pricing page transparency strategies that reduce model confusion, and expected value frameworks for balancing negotiation leverage against AI comprehension requirements.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send a textIn this episode of the Digital and Dirt podcast, Ian sits down with Brittany Sadlouskos, Chief Operating Officer at DAA Media + Marketing, to discuss how honesty, partnership, and cultural relevance fuel long-term agency and brand success.Podcast Breakdown00:00 – 06:06 From Kitchen Dreams to the Agency World06:07 – 11:48 Growing Up With DAA11:49 – 17:58 Trust Is the Strategy17:59 – 24:04 Adapting Without Losing Yourself24:05 – 35:49 Scaling the Agency–Client Relationship35:50 – 49:00 QSRs, Culture, and Experiential Impact49:01 – 56:51 OOH, the Funnel, and Women Leading Forward

What if your next income stream is hiding in plain sight—inside what you've already lived, learned, and survived? On Healthy Mind, Healthy Life, host Yusuf sits down with Bart Merrell to unpack “monetizing mindset”—turning everyday skills and life experiences into practical financial stability. This episode is for anyone feeling stuck, overwhelmed, or unsure they're “qualified” to earn from what they know, and wants a clearer, calmer relationship with money. About the Guest: Bart Merrell is an international entrepreneur, author, and creator of Monetize Your Mindset. He shares how pivoting after a derailed FBI path led him into global ventures—and how he later built income by helping others through challenges he personally faced. Key Takeaways: Use 3 lists: what you like, need, and are already doing—then ask, “How could I monetize this?” Start with “low-hanging fruit”: skills and experiences you're closest to (and often overlook). Momentum beats fear: take one small step, then let success compound. Funnel ideas by speed-to-income and enjoyment—then choose what's worth the trade-off. You don't need to be famous—someone “one level behind” can benefit from your knowledge. How to Connect With the Guest: Facebook Free 1K Blind Spot Assessment: http://youridealsidehustle.com/   Want to be a guest on Healthy Mind, Healthy Life? DM on PM - Send me a message on PodMatch DM Me Here: https://www.podmatch.com/hostdetailpreview/avik Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer. Healthy Mind By Avik™️ is a global platform redefining mental health as a necessity, not a luxury. Born during the pandemic, it's become a sanctuary for healing, growth, and mindful living. Hosted by Avik Chakraborty, storyteller, survivor, and wellness advocate. With over 6000+ episodes and 200K+ global listeners, we unite voices, break stigma, and build a world where every story matters.

An interesting thing happened with last night's PSYCHOBILLY FAMILY POWER HOUR. I noticed that my first few tracks all featured women vocalists and I decided to run with that and make it the show. Among those in the mix are The Creepshow, HorrorPops, Imelda Mae, Devil Doll, Cavegirl & the Neadergals, The Hillbilly Moo Explosion, Wanda Jackson, Zombina & the Skeletones, Rocket to Memphis, The Young Werewolves, Bonsai Kitten, Mad Marge & the Stonecutters, Back Alley Barbers, Carolina & Her Rhythm Rockets, The Surfragettes, and Janis Martin. Some of them purr and some of them belt—it's by turns bluesy, swampy, swinging, and psycho. Enjoy! If you like what you hear, I invite you to join the PFPH family at http://www.facebook.com/groups/psychobillyfamilypowerhour and to follow me on your preferred streaming platform. Reposts are particularly appreciated! Promo materials may be directed to darknationradio@gmail.com. DJ CYPHER'S PSYCHOBILLY FAMILY POWER HOUR Broadcast #62 (10 December 2026) The Creepshow, “Sticks & Stones” HorrorPops, “Walk Like a Zombie” Imelda Mae, “It's Your Voodoo Working” Back Alley Barbers, “Among the Crowd” Carolina & Her Rhythm Rockets, “Back Home” Rocket to Memphis, “Voodoo Twist” The Hillbilly Moon Explosion, “Buy, Beg or Steal” 38Coffin, “Road Queen” Wanda Jackson, “Shakin' All Over” The Wolfgangs, “Funnel of Love” The Young Werewolves, “Generation Breakdown” Cavegirl & the Neandergals, “Barbaric Baby” Karling & the Kadavers, “Ruby” Screamin' Meemies, “Something is Wrong” Vatti & the Hellcats, “Boogie en el Cementario” Devil Doll, “Queen of the Road” Mad Marge & the Stonecutters, “Dial Z for Zombie” Emi Pop, “Te Busqué” The Surfrajettes, “El Condor Pasa” Kim Lenz, “Bury Me Deep” Zombina & the Skeletones, “Zombie Hop” As Diabatz, “Full-Tilt Boogie” The Living Deads, “No More Sparkle in Her Eyes” Ro & the Skullboys, “Psychobilly in Love” Connie Darko, “Jinete Sin Cabeza” Bonsai Kitten, “Loaded Gun” Ninja Dolls, “Love You to Death” The Hatchet Wounds, “Don't Slow Down” Janis Martin, “Wild One (Real Wild Child)” DJ cypher's Psychobilly Family Power Hour: 2nd and 4th Tuesday at 9 PM Eastern US Time on sorradio.org Promos and inquiries to darknationradio@gmail.com Playbacks http://www.mixcloud.com/cypheractive Downloadable http://www.hearthis.at/cypheractive Social Media: http://www.facebook.com/groups/psychobillyfamilypowerhour

Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we're getting very specific.  ‍‍Get the 48-Hour Ad Fix Audit  ‍‍ ‍‍We break down his $27 Five-Day Piano Challenge, the order bump that's quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales circus. Jacques also shares what finally worked after years of ads falling flat and how he's testing and scaling this funnel with confidence.‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

In this episode of the Coaches Compass, Mike shares what most coaches are getting wrong with their messaging and how to fix it. After hosting an entire workshop on messaging, it became very clear why so many coaches are missing the mark and struggling to attract high quality leads. Once this messaging shift happens, you'll notice a huge difference in your lead quality. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

In this episode, Vanessa Anderson digs into the biggest leasing challenges PMs are facing right now: flat rents, longer days on market, and growing regulatory pressure around fee disclosures. Vanessa shares how ShowMojo & Tenant Turner are helping PMs stay compliant, fight listing fraud, and optimize conversions, even in a soft market.(00:00:00) Intro (00:01:28) Vanessa's early career and real estate background (00:04:16) Transition to institutional ownership and tech (00:11:36) Recent developments and innovations (00:14:23) Sponsor - ShowMojo (00:15:44) Differentiating rental prices via fees (00:17:14) Addressing fraud and security in property management (00:22:54) Leveraging AI and future roadmap (00:30:59) Lead sources and leasing widgets (00:31:28) Sneak peek: latest leasing report (00:32:30) Challenges in the leasing market (00:33:56) Using data to communicate with owners (00:37:08) Regional market insights (00:39:07) Sponsor - ShowMojo & TenantTurner (00:40:40) Future leasing trends (00:53:35) Metrics for property managers (00:56:27) Importance of clear policies (01:01:03) Conclusion and contact information We also get into how AI is (and isn't) being used in leasing workflows, the surprising market insights from their latest leasing report, and why a clear pet policy might save you 2–3 days on market. If you're thinking about your tech stack, lead sources, or how to justify pricing with owners, be sure to catch this one.Learn more & connect with me here:⁠Crane⁠, the private community for property management business owners.⁠My Free PM Newsletter⁠⁠RL Property Management⁠Learn more and connect with Vanessa here: Vanessa on LinkedIn - https://www.linkedin.com/in/vanessaanderson/Tenant Turner - https://tenantturner.com/ShowMojo - https://hello.showmojo.com/Programming note: This episode contains sponsored content.

You've got a lead magnet that people are downloading, but then...crickets? Let's fix that!In this Email Empire episode Allison Hardy breaks down the real MVP of your email funnel: the nurture sequence. It's not about fluff or filler, it's about helping your email subscriber see their problem differently so they're primed to buy before you ever pitch.If you've ever felt like your email funnel isn't selling the way it should, this episode is your behind-the-scenes look at what's missing, and how to fix it.TAKEAWAYS:A nurture sequence isn't just a warm welcome, it's a strategic series of emails designed to shift your lead's mindset and get them ready to buy.Unlike a welcome sequence, your nurture sequence focuses on your subscriber's pain points, assumptions, and logical next steps, not on you.The goal isn't to sell immediately, but to reveal new layers of their problem so your offer becomes the clear solution.Allison shares two concrete examples (including her own $80K email template funnel) to show how well-crafted nurture sequences do the heavy lifting before the pitch even hits.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Snag 1 of only 12 VIP Weeks available in 2026. If your nurture sequence feels unclear, or you're not sure what to say, what comes next, or how your emails are supposed to work together, this is exactly what we solve during a VIP Week. Click here to learn more.Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

This is me officially saying goodbye to my fancy freakin' funnel.Not because funnels don't work, but because this one never really fit.In this episode, I share how I actually built a six-figure, in-person doula business long before launches, ads, or automation, and why letting go of systems that looked good on paper but felt heavy in my body changed everything.If your business feels harder than it should…If you're doing everything “right” but still feel disconnected…This is an alignment and self-trust conversation you'll want to hear.Because sometimes scaling isn't about building something bigger.It's about building something that actually holds you.If you're ready to move away from complicated funnels and constant content creation, and get back to real conversations with real families, book a CLARITY call today!Struggling to grow your doula business? Tired of chasing pregnant mothers online? Imagine effortlessly attracting your dream clients and reaching the mamas you're meant to serve!? ⬇️ START HERE ⬇️FREE: Book Out Your Doula Calendar With These 3 Questions The Booked AF Doula Toolkit

If you sell a coaching program priced between $2,000 and $8,000, you've probably followed the usual advice: host a webinar, book strategy calls, and nurture leads over weeks of emails or DMs. It's time-intensive, often unpredictable, and easy to burn out.Now imagine skipping all of that, no live events, no calls, no outreach, and still converting total strangers into high-ticket buyers.That's what the Reward Funnel is built for. It turns cold traffic into high-ticket buyers through a self-paced journey, no calls, no DMs, no pressure. If you want a simpler way to sell, this could be it.Keep reading to see how it works and how to start using it in your own business.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

In this episode of the Coaches Compass, Mike goes into detail about why so many coaches are crushing with monthly workshops right now. No surprise, it starts with dialed in messaging. This episode will explain how to generate new clients each month with a simple process. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Most orthodontists think their biggest money leaks are in fees or overhead. But what if the real problem is sitting right at the top of your funnel—unchecked and unoptimized?In this episode, I walk you through how to dissect your practice's entire patient funnel heading into 2026. From lead generation to consult conversion to case acceptance, this is your chance to clean house, plug profit holes, and make this your most financially rewarding year yet. Whether you're a seasoned pro or just starting out, I break down the three types of orthodontists and where each gets stuck. My hope? That you're the kind who actually takes action.You'll also get clarity on the three ways to increase profits, why "scaling" and "growing" are not the same thing, and how to finally leverage your fixed costs—like rent and team size—into higher margins without burning out. This is the practical, brass-tacks business strategy no one taught you in residency—but it's exactly what will make the difference in your next 12 months.Quotes"You will never regret the days you took off.” — Dr. Glenn Krieger“You'll walk away with a 90-day plan, personalized by AI, based on everything you discussed—so you're not just inspired... you're activated.” — Dr. Glenn KriegerKey TakeawaysIntro & Funnel Framing (00:00)The 3 Ways to Make More Money (00:39)Why Scale over Growth (02:30)Your Overhead Isn't the Problem—Your Volume Might Be (03:40)Challenge for 2026 (04:30)Additional ResourcesWant help reviewing your funnel or figuring out where the money's leaking? I've coached hundreds of orthodontists through this exact process. DM me or reach out—I'd love to support you as you make 2026 your strongest year yet.And if you enjoy the podcast, take a moment to share it with a colleague. Let's raise the bar across the entire profession.

You've nailed product-market fit, so why isn't anyone buying? In this episode of Pipe Dream, host Jason Bradwell sits down with messaging strategist Diane Wiredu to unpack why message-market fit matters just as much as your product, and how many B2B companies accidentally sabotage themselves by simplifying their messaging into vague, meaningless fluff. They start by defining message-market fit: when your messaging resonates with what buyers care about not just what you think sounds clever. Diane argues that SaaS teams often obsess over product-market fit while ignoring messaging, so even great products can fall flat. Signs you've found include shorter sales cycles, better-fit engagement, attracting the right prospects, and crucially, repelling the wrong ones (because not everyone should be your customer). A major theme is the clarity vs. simplicity trap. Diane says “simplify your messaging” advice is often misapplied: in the rush to be punchy, companies strip out meaning and end up with websites full of phrases like “reimagined” or “easy to use” that say nothing. Clarity isn't about being short, it's about being meaningful, valuable, and relevant. Sometimes that takes full sentences and detail, especially when selling to technical buyers like engineers who don't need to be talked down to. Jason then asks how service businesses differentiate in crowded, “commodity” categories like agencies, consultancies, and law firms. Diane introduces her differentiation stacking framework: instead of chasing one radical USP, stack multiple real differentiators your approach or methodology, delivery model (sprints vs. retainers), expertise and credentials, and your process. It's marginal gains thinking: being slightly better across several areas adds up to something genuinely distinctive. She references her ROAR framework as an example of how a clear method can anchor positioning. They also dig into internal alignment, which Diane calls the biggest KPI for messaging work. She insists CEOs should be involved because without leadership buy-in, the work won't stick. Messaging isn't just marketing, it's strategy. Align the CEO, head of sales, and head of revenue first, then roll it out top-down. Otherwise you'll build “great messaging” that never gets used. On AI, Diane's stance is grounded: it should execute and optimize, not replace strategic thinking. She uses it for extraction, synthesis, and stress-testing ideas, but warns that outsourcing strategy to AI leads to commodity messaging. Do the thinking yourself, then use AI to improve output. If your B2B company has a strong product but messaging that sounds like everyone else's, or you can't align internal stakeholders, this episode offers practical frameworks to stand out and convert. 00:00 - Introduction: From concept to commercial results 01:30 - Why B2B Better is a podcast marketing agency 03:00 - Phase 1: Strategy development and the show blueprint 06:00 - Phase 2: Funnel mapping and the distribution grid 09:00 - Phase 3: Pre-production essentials 11:00 - Phase 4: Creative treatments—producing vs production 14:00 - Phase 5: Integrated campaigns and smart distribution 17:00 - Phase 6: Reporting and optimization 20:00 - How to get started with B2B Better Connect with Jason Bradwell on LinkedIn Connect with Diane Wiredu on LinkedIn Learn more about SaaStock Visit Diane's website at Lion Words Use Claude and ChatGPT for you messaging work Explore B2B Better website and the Pipe Dream podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signupDaniel Sendecki, VP of Brand + Performance at Pilothouse, joins us to explain why the old model of “persuasive creative” is dead—and what's replacing it. In a post-Andromeda Meta world, the brands winning on paid social aren't out-designing or out-targeting anyone. They're out-resolving.Role-Based Hook:For DTC teams building creative that compounds—across Meta, search, and the full funnel.Inside the episode:Why creative isn't about persuasion anymore—it's about resolutionHow Pilothouse mines Google queries to map real customer frictionWhat Meta's Andromeda update means for targeting and creative structureWhy intent clusters matter more than personasHow to build a living creative library that scalesWho this is for:DTC founders, brand leads, creative strategists, and media buyers navigating post-iOS MetaWhat to steal:Group customer questions into “psychological intent clusters”Use creative to answer, not pitchBuild ad libraries like a searchable index of problems solvedTimestamps:00:00 Creative is shifting from persuasion to resolution02:05 Why interest-based targeting no longer works04:55 Creative as answers to customer questions07:05 Meta evolving into an intent-driven platform09:15 Psychological intent clusters explained12:10 Why idea variation matters more than asset tweaks14:10 Funnel congruency in the Andromeda era17:05 Creative as an operating system, not an output19:40 Brand storytelling inside modern performance systems21:10 Recognition hooks vs interruptive hooks24:10 Blending brand and performance through intent26:15 Avoiding AI-sounding creative outputsHashtags:#DTCMarketing #CreativeStrategy #MetaAds #PerformanceCreative #BrandStrategy #MarketingPodcast #PaidSocial #CreativeTesting #Andromeda #IntentMarketing #DigitalAdvertising #EcommerceMarketing #Pilothouse Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF581Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Top 10 Mental Skills Every Athlete Needs to Master Grab the list here: https://t.co/yoaXVzPw9H-This Episode is Brought to you by:Champions Adjust Use code CAPod10 for 10% OFF

This has gotten some traction and deserves a look. Context is required. The Middle East Forum wrote an investigative article claiming that the church was one of the major US donors to charities associated with Hamas and The Muslim Brotherhood. There are certainly some red flags, but we need to understand how the Middle East works. And this is not the first time these allegations have been made. Website: cwicmedia.com

Trying to grow your business without burning out? In this episode, I'm sharing the exact funnel I'm testing in real time — daily reels, one high-intent story, and a $5 Instagram ad that actually grows your audience (without buying followers). It's scrappy, doable, and built for the one-woman show. If you're stuck on what to post or how to sell without spiraling, this one's for you. RESOURCES MENTIONED NOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services. DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man WORK WITH ME: Back Pocket VIP Coaching YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You RESOURCE: Contract Templates for your Business YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube! MY 90-DAY UNDATED PLANNER: Buy it here! RESOURCE: Receive 20% off your first month or your first year with Dubsado RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial) LEAVE A MESSAGE: Click Here SEARCH BAR CONFESSIONS: Starts at 13:39 BUSINESS NUGGET: Starts at 16:12 RESOURCE: Check out Hilma products – $10 off for ya! RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE) RESOURCE: The Clarity Code (reflection deck) RESOURCE: The Clarity Shot EPISODES YOU MIGHT ALSO ENJOY... EPISODE 554 – WHAT MOST FUNNELS MISS (AND WHY IT'S COSTING YOU MONEY) EPISODE 545 – 3 STEPS TO MOVE YOUR OFFER FORWARD EPISODE 505 – LET ME SAY THIS ONCE…LET THEM…& MORE EPISODE 445 – MUST HAVE HIGH INCOME SKILLS EPISODE 405 – HOW TO STAND OUT FROM THE CROWD EPISODE 355 – WHAT THEY DON'T TELL YOU EPISODE 305 – YOU ARE CUT OUT FOR THIS EPISODE 255 – THE IMPORTANCE OF MENTAL HEALTH EPISODE 205 – THIS IS YOUR SIGN EPISODE 155 – LATEST PINTEREST UPDATES FIND TAYLOR ONLINE... Blog – The House of Sugar Creek Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative

Most B2B podcasts fail because they skip strategy and jump straight to recording. In this solo episode of Pipe Dream, host Jason Bradwell breaks down B2B Better's Podcast to Pipeline Framework, a six-step system designed to turn a podcast from a “nice content idea” into a revenue-generating GTM asset. Jason's core point is that marketing strategy matters more than microphones. The goal isn't to ship episodes, it's to create commercial momentum. That's why B2B Better positions itself as a podcast marketing agency, not just a production company: a podcast should drive pipeline, create revenue, and ultimately turn a profit. Anything else becomes a vanity project that dies after a handful of episodes. From there, he walks through the six phases: 1) Strategy development (the most skipped step). Instead of asking what gear to buy, brands should define what success looks like, who the audience is, and what messages matter. Jason runs strategy workshops with stakeholders across marketing, sales, product, and leadership to build a “show blueprint” that clarifies the what/why/who/how and prevents random feedback from derailing things later. 2) Funnel mapping. Most companies treat podcasts as top-of-funnel awareness only, but Jason argues podcasts can move buyers through awareness, consideration, evaluation, and conversion when you map content intentionally. He introduces B2B Better's distribution grid to align segments and content to different buyer awareness stages and distribution paths. 3) Pre-production. This is the setup work that makes recording smooth: scripting, guest booking and research, and establishing visual/audio treatments so the show feels consistent and intentional. 4) Creative treatment. Here Jason draws a key distinction: production is editing raw footage into a finished episode, while producing is editorial oversight and strategic control to ensure the episode hits the right messages. Many brands only buy production, but what they really need is a producer who can guide the conversation and keep the content aligned to the goal. 5) Integrated campaigns. Distribution and promotion shouldn't be “repurpose one episode into 100 assets.” Jason pushes back on that trend because it often creates redundant content that doesn't move the needle. Distribution has to match the objective: brand awareness might mean short clips plus paid spend; ABM might mean sales enablement and targeted account plays. 6) Reporting and optimisation. A show isn't static. Someone needs to review performance at the episode, channel, and show level with what's working, what isn't, and what market feedback is signaling and then feed that back into strategy (stay the course, pivot, or double down). If you're launching a B2B podcast or already have one that feels like it's going nowhere, Jason's framework is a practical way to treat podcasting like the GTM asset it should be, align every phase to commercial outcomes, and avoid the “six episodes then abandon it” trap. 00:00 - Introduction: From concept to commercial results 01:30 - Why B2B Better is a podcast marketing agency 03:00 - Phase 1: Strategy development and the show blueprint 06:00 - Phase 2: Funnel mapping and the distribution grid 09:00 - Phase 3: Pre-production essentials 11:00 - Phase 4: Creative treatment - producing vs production 14:00 - Phase 5: Integrated campaigns and smart distribution 17:00 - Phase 6: Reporting and optimisation 20:00 - How to get started with B2B Better Connect with Jason Bradwell on LinkedIn Check out Jason's several tools in building guest lists: HubSpot CRM Clay Apollo Explore B2B Better website and the Pipe Dream podcast 

When conversions stall, the instinct is to tweak pages, emails, and ads. But no amount of funnel optimization can compensate for an unclear offer.

As a business owner, you have to create top of funnel content if you want to generate leads. There's been a lot of debate in the online space about whether YouTube is better than audio only podcasts for top of funnel content. The reality is that both platforms are effective for getting in front of new people, but for the best results, there is one thing both platforms require. In this episode, I'm debunking the myth that YouTube is better than audio only podcasts for visibility and lead generation, and sharing what is actually needed to leverage YouTube and audio only podcasts for your top of funnel.In this episode, I'm giving you all the tea on:Being realistic when deciding which platform is best for youHow both YouTube and podcasts are effective platforms for top of funnel contentHow your podcast can serve as the top, middle, and bottom of your funnelResources Mentioned in Today's Episode:Apply to the Evergreen Marketing Accelerator to get support with turning your podcast into a sales funnel Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast ManagementRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For...

Today we have Andrew Northern, Principal Security Researcher at Censys, discussing "From Evasion to Evidence: Exploiting the Funneling Behavior of Injects". This research explains how modern web malware campaigns use multi-stage JavaScript injections, redirects, and fake CAPTCHAs to selectively deliver payloads and evade detection. It shows that these attack chains rely on stable redirect and traffic-distribution chokepoints that can be monitored at scale. Using the SmartApe campaign as a case study, the report demonstrates how defenders can turn those chokepoints into high-confidence detection and tracking opportunities. The research can be found here: From Evasion to Evidence: Exploiting the Funneling Behavior of Injects Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Coaches Compass, Mike goes into detail about business growth and how it can look different than you expect. It doesn't have to include doing more or grinding harder. It can actually mean simplifying and doing less. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner

Pre-order The Forever Strong PLAYBOOK today to unlock over $400 in free bonuses and learn how to build the muscle, resilience, and metabolic health that actually determine how well you age. https://drgabriellelyon.com/playbook/Want ad-free episodes? Subscribe to Forever Strong Insider: https://foreverstrong.supercast.comIn this episode, Gabrielle Lyon sits down with Leila Hormozi to discuss the journey from grit to empathy in both personal and professional life. Leila shares candid stories of building her first business, the sacrifices involved, and how her experiences in fitness shaped her entrepreneurial mindset. The conversation explores the value of failure, the importance of discipline, and what it truly takes to achieve business success, reflecting on the unique challenges and rewards that women encounter in leadership roles.Gabrielle and Leila also open up about balancing ambition, relationships, and personal well-being. They address how to build trust, practice self-belief, and handle the pressures of being public figures with authenticity. You will find practical insights on navigating discomfort, the importance of continuous growth, and on creating a fulfilling life based on clear priorities and honest reflection. The episode is filled with relatable stories and actionable advice for anyone focused on self-development and leadership.Chapters: 0:00 – From Grit to Empathy: How Leila's Perspective Shifted1:33 – Why Fitness Built the Foundation for Business Success3:38 – Confidence, Self-Belief, and the Difference Between Rookie and Seasoned Entrepreneurs8:23 – Discomfort, Anxiety, and Paying the Price for Growth12:58 – Becoming Public-Facing and Outgrowing the Persona You Created16:01 – Creating Content Without a Funnel or Ego-Driven Motives19:32 – Why Fewer Women Teach Business at Scale22:42 – What Actually Makes a Business Legitimate24:23 – Trust, Relationships, and Learning to Trust Yourself26:38 – Success vs Happiness and the Tradeoffs People Ignore31:56 – Sacrifice by Season: Constraints, Focus, and Capacity35:14 – Personal Trade-Offs and the Real Cost of Success36:50 – Growth Levels Are About Exposure, Not Time37:25 – Why You Should Stress Yourself Out More (Short-Term)43:04 – Social Media, Authenticity, and Being Fully Human46:15 – Reading Psychology and Understanding Culture48:19 – Maintaining Relationships Between High Achievers54:19 – Renegotiating Relationship Roles as Life Evolves59:54 – Belief Is an Output, Not an Input1:04:07 – Changing Your Relationship With Discomfort1:04:55 – What's Next: Expansion, Health, and Long-Term VisionThank you to our sponsors: OneSkin - Get 15% off at https://www.oneskin.co/ with code DRLYONBodyHealth - Get 20% off your first order with code LYON20 https://www.bodyhealthaffiliates.com/73L4QL3/7XDN2/Bon Charge - Save 15% at https://boncharge.com/ with code DRLYONFind Leila Hormozi at:

What you'll learn in this episode:Why celebrating action matters more than celebrating resultsSEO and blogging fundamentals that generate organic leads over timeThe real secret to creating video content—even if you hate being on cameraHow to “subliminally” promote real estate on Facebook without sounding salesyHow to leverage upcoming new construction to get ahead of the marketWhy consistency beats perfection every time (done > perfect) To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

In this episode of the Coaches Compass, Mike explains the new era of lead generation and the psychology that makes it work. Most coaches rely on old tactics that haven't worked since 2020. If you want to enroll new clients in 2026, you must play by the new rules. Tune in to this episode to find out what they are. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner