Podcasts about customer avatar

In this episode, Kendra Perry shares a cautionary (and incredibly relatable) story about her close friend Amy—a successful health coach who built a $500K/year business without a defined niche… until things stopped working. Applications dried up. Social media stalled. Her audience lost clarity.That's when Kendra stepped in.Kendra unpacks what changed in the online business world (hello, post-2020 saturation), why what used to work doesn't anymore, and how narrowing down your niche can completely transform your business—yes, even if you're already successful. She explains why general wellness coaches are struggling now more than ever and breaks down the harsh truth: in today's online landscape, specificity isn't optional, it's essential.You'll also hear:Why being too broad in your messaging makes marketing harder, not easierThe mistake of “going more general” when things slow downHow COVID reshaped the digital business space—and why niching matters more than everA real-world example of how hyper-niching (like Kendra's HTMA Expert course) can outperform broader offerings with almost zero marketingSpecific niche ideas that can help you stand out and build a business with less hustle and more easeIf you've been resisting choosing a niche because you don't want to “exclude” anyone—or because you've seen other successful generalists—this episode is your loving nudge to stop spinning your wheels and start building smarter.Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Send us a text

Send us a textMost sellers in the coffee supplement space are treating it like a regular food product and failing. This niche requires a long-term view focused on lifetime value, subscribe & save, and repeat buyers. Learn how to scale with the right customer avatar, a better ad strategy, and strong PPC support. This is the only way to grow in high-competition health categories.Download the free PPC guide and start building ads that bring back buyers, not just clicks: https://bit.ly/3XEJA3O#CoffeeSupplements #AmazonAds #PPCStrategy #HealthProductsWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://bit.ly/4k0QIRKNeed expert advice on your Amazon business? Book a free coaching call: http://bit.ly/3B3HMJATimestamps00:00 - Selling Coffee Supplements on Amazon00:20 - Conversion Rates and Ad Spend Performance00:57 - Understanding Lifetime Value Over ACOS01:25 - Positioning with Low-Acid Coffee Keywords01:54 - Customer Avatar and Demographics Strategy02:33 - Health-Driven Buyer Behavior in Supplements03:15 - PPC to SEO Ratio and Ad Gaps03:59 - Pushing Subscribe and Save for Reorders04:50 - Long-Term Growth vs Short-Term Profit05:35 - Scaling Repeat Buyers with Smart PPC-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode, we're diving deep into how to identify your dream customer avatar so you can stop wasting time marketing to the wrong audience! I'll walk you through key strategies to understand exactly who your ideal customer is, what they need, and how to craft messaging that truly connects. Plus, I'll share real-world examples to help you refine your targeting and attract the right people to your business. Want the full breakdown? Watch my YouTube video, Identify Your Dream Customer Avatar & Stop Marketing to the Wrong Audience—link in the show notes! Don't forget to subscribe for more expert tips on growing your brand through content marketing.

This Episode Is Sponsored By The Inner Circle Mastermind Welcome back to the Thinking Big Podcast—the show where we take massive action and make big things happen. In today's episode, we're cutting through the noise and diving into one of the most powerful strategies for increasing sales, engagement, and community growth: defining your dream customer.

Episode 121: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptEverybody wants to attract “buyers” and “high-value” clients, yet many online business owners find themselves chasing after customers and clients by offering to do more, for less money, and still struggle to make sales.In this episode, Kierra Jones discusses with us how you can find and attract customers and clients who are willing to pay more for you to do LESS, and how to market to them in a way that makes the sales process easy.About Kierra Jones: Since 2016, Kierra Jones has empowered thousands of women to amplify their voice, value, and visibility through powerful messaging that commands their true worth. Often called in the industry "The Client Whisperer" and "The Human ChatGPT" for her expertise in crafting messaging that connects and converts.As a Sales Messaging & Mindset Coach, she transforms how women show up, speak, and sell their expertise, leading to dramatic increases in confidence, client attraction, and sales.Kierra's clients have seen remarkable growth, doubling their audiences, engagement, and visibility, while 2-10x'ing their conversions and sales in just 3-12 weeks.Grab Kierra's FREE Messaging Workbook: https://www.kierrajones.com/freemessagingworkbookConnect with Kierra: https://www.kierrajones.com/ https://www.facebook/thekierrajones https://www.instagram/thekierrajones https://www.youtube.com/@thekierrajonesGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer 

In today's episode, Sarah roasts the shit out of Nate's customer avatar to show you the real reason why most brands have to spend millions of dollars on advertising just to make ends meet. We also dive into why the traditional customer avatar playbook is broken, the step-by-step process to truly understand your audience, and how you can craft a messaging strategy that actually resonates. Get ready for actionable tips, plenty of laughs, and a few hard truths about the marketing industry's laziest habits. CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Send us a textLearn how to launch a brand on Amazon in 2025 and succeed with strategies from Steven Pope. Get tips on pricing, PPC campaigns, and creating a winning listing.Need amazon help? Reach out to us now: http://bit.ly/4eOvhzu#AmazonSelling #AmazonTips #AmazonBrandLaunch #AmazonSuccess #SellingOnAmazon Watch these videos on YouTube:How to get customer to BUY MORE on Amazon https://www.youtube.com/watch?v=YBNsdoouW8o&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=2Why you should understand your product when selling on Amazon https://www.youtube.com/watch?v=sQkjfTkECIc&list=PLDkvNlz8yl_a_tbXXQwrYz29cKKyvVbLu&index=3-----------------------------------------------------------------Curious about our services? Get a free quote: http://bit.ly/4g4Zs6hAmazon issues? Get the fix here: http://bit.ly/3B4ig70See how we can grow your sales: http://bit.ly/3Vbhtb6Timestamps00:00 - Eliminate Distractions, Focus on Basics00:17 - Overview of Amazon Selling Challenges in 202400:34 - How to Successfully Launch a New Brand on Amazon01:11 - Strategies to Increase Traffic and Conversion02:02 - The Importance of Staying in Stock03:02 - Why Brands Don't Matter on Amazon05:26 - Starting with a Lower Price to Launch Effectively06:59 - Improving Clickthrough Rate with Better Images08:38 - Defining a Customer Avatar for Better Sales10:09 - Narrowing Your Target Audience to Boost Sales12:01 - Launch Pricing Strategies for Faster Sales14:13 - Dynamic Pricing Lessons from Best Sellers17:02 - PPC Strategies for New Amazon Brands22:14 - Adding Keywords to Images for Better CTR-----------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this episode of Referrals Done Right, Scott Grates welcomes marketing expert Mary Czarnecki to share her 25 years of insights from working with Fortune 500 brands to small business owners. Mary offers practical strategies for creating authentic connections with your audience, standing out in crowded markets, and building trust through effective storytelling and branding.What You'll Learn in This Episode:Crafting a Unique Value Proposition: How to identify what sets you apart and communicate it effectively to your ideal audience.The Importance of Storytelling in Marketing: Why focusing on your audience's transformation is the key to building trust and connection.Defining Your Ideal Customer Avatar: How to narrow your focus to serve your ideal clients better and maximize your impact.Maximizing the Power of Testimonials: Practical tips for collecting and leveraging customer testimonials to build credibility and attract new clients.Balancing Branding and Marketing: Insights into creating a cohesive brand identity while using marketing tactics to drive measurable results.Join Scott and Mary for an engaging conversation packed with actionable advice to elevate your marketing, connect with your audience, and grow your business with purpose.---Episode Markers:(0:00) - Show Intro(1:00) - Background & 25 Years in Marketing(2:40) - Value Proposition(4:55) - Customer Avatar(5:45) - Audience Contextual Content(7:20) - Saying No(9:10) - Essential Marketing Drivers(10:55) - New Driver Example(13:40) - The Emotional Link(14:15) - Common Mistakes in Marketing(15:20) - Top of Mind Awareness & Creating Characters(18:05) - Customer Testimonials(19:40) - Skipping to the Reviews(20:50) - Branding vs. Marketing(23:50) - Branding Yourself Under Parent Brand(25:25) - Power of Story(30:00) - Quantifying ROI(30:45) - Measure What's Measurable(34:50) - Connecting with Mary(35:20) - Sticky Note Marketing Podcast(35:55) - One Piece of Advice---Scott Grates' Links:Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.comReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Insurance Agency Optimization - https://www.agencyoptimization.comScott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Instagram - https://www.instagram.com/scottgratesMary's Links:Linkedin - https://www.linkedin.com/in/mczarneckiWebsite - https://www.maryczarneckispeaks.comInstagram - https://www.instagram.com/maryczarnecki_Podcast - https://podcasts.apple.com/us/podcast/sticky-note-marketing-with-mary-czarnecki/id1484391371YouTube - https://www.youtube.com/channel/UCIeb1rOgVywozl6Xu15aCMA---The Referrals Done Right Podcast is sharing the secrets to creating infinite opportunities to grow your small business. Hosted by Scott Grates.

Tyler discusses his decision to stop competitively bidding jobs and instead position his business around the unique value he provides clients. He emphasizes understanding his differentiators, identifying the right customer fit, and providing tailored solutions rather than free estimates to help others transition away from competitive bidding. The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades

Have you ever wondered what details to consider when building your customer avatar (aka customer persona)? In this episode, Esther and Melanie give you the full breakdown of things to think about, as well as some tips that work for them when they design content for their avatars. Be sure to let them know what works for you.

In today's FittBite, we guide you through the process of building a customer avatar, covering everything from demographics to fashion attitudes. By mastering this tool, you'll create products that truly resonate and convert first-time buyers into repeat customers.Watch now to gain valuable insights and turn strangers into loyal customers.Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation Design your own collection with our instantly downloadable factory ready tech pack templates: FittDesign Tech Pack Templates Follow our host on instagram: https://www.instagram.com/shadiadada/ https://www.instagram.com/fittdesign/ Got any other questions, email us for an instant response at: studio@fittdesign.com Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683 Visit our website:https://www.fittdesign.com/ Follow us on:https://www.linkedin.com/company/fittdesign/ https://www.facebook.com/fittdesign https://www.pinterest.com/fittdesign/ https://www.behance....

In this video, we go into the crucial aspects of Amazon product listings, focusing on effective image use, targeting specific customer avatars, and strategies to boost sales. Learn how to optimize your listings with eye-catching visuals and personalized approaches for different customer segments. If you are an Amazon seller looking to enhance your product's visibility and appeal, this is a helpful video for you.Brand Manager Takeaway:Yesterday I had a meeting with Steven Pope, we went through a listing of a client together and we noticed that we could be targeting better our customer avatar for this account. After doing research in some competitors and brainstorming we ended with great conclusion about how to improve lifestyle images to improve sales.I learned that we could be targeting an specific client for every variation of the same product which will bring different audiences to our listing based on the MBA.#AmazonSEO #AmazonProductImage #AmazonFBA2024 #AmazonTips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Evaluating Listing Images1:01 - Effective Use of Red Color in Listings1:48 - Tailoring Images for Target Customers2:35 - Understanding Customer Avatars3:00 - Customizing Listings for Multiple AvatarsSupport the Show.

In this insightful video, we explain the concept of customer avatars and how crucial they are for targeting the right audience. Learn how to identify your ideal customer profile, whether it's for a high-end pickleball paddle or a unique product like a unicorn toothbrush. This video has actionable tips to help you narrow down your target audience effectively.Brand Manager Takeaway:I just had my meeting with Steven Pope, that finished with building the best customer avatar for pickleball players: a 50+ year old woman with bad knees who plays every afternoon with all her ultra fit lady friends. Also gave me great insights about TikTok and TikTok Shop, great help for my pickleball paddle client, thanks! #CustomerAvatars #TargetAudience #AmazonTips #AmazonSelling #AmazonSeller #CustomerDemographics→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Customer Avatars00:30 - Defining the Target Audience01:00 - Detailed Target Audience Profile02:00 - Showcasing the Ideal Customer02:30 - Specific vs. Broad Customer Avatars03:00 - Practical Example and ConclusionSupport the Show.

About the Episode:Neville Medhora is known as the Copywriting guy. He has been creating content on the internet for almost 20 years. His earlier works include NevBlog, one of the first financial blogs online. Currently, he serves as a Copywriting Advisor for companies like Appsumo and The Hustle. He is also the owner of CopywritingCourse.com and SwipeFile.com, two leading resources for anyone looking to master the art of copywriting. In this episode of "Uploading…,” we explore what it means and what it takes to write good copy, how to write stuff that people will want to read, and how online content is evolving with AI. Neville shares essential copywriting techniques like the AIDA framework, the role of stories in content, and the importance of conciseness.Today, we'll cover:- How AI is reshaping copywriting and where human creativity still reigns supreme- Tips for creating viral, high-performing copy based on the AIDA framework- The importance of conciseness and working backward in copywritingWhat You'll Learn1. Characteristics of High-Performing Copy2. Tone of Voice and Audience Understanding3. Role of AI in Copywriting4. Storytelling and Content Effectiveness5. AIDA Framework for Better Copy6. Conciseness and Clarity in CopywritingTimestamps01:23 From learning how to write copy and training others to do the same to investing in Copy.ai04:49 Strategies for writing copy for different companies, different audiences10:25 Three levels of copywriting and the impact of AI on each15:30 The inevitability of AI involvement in content creation, how AI-human dichotomy in content will dissolve over time18:41 Writing copy for short-form video21:36 Storytelling frameworks for short-form and long-form content23:58 How to write a sales copy that converts, why a good copy does not necessarily tell a story30:10 AIDA copywriting formula — how it helps writers weave a proper argument for people to take action33:52 The essence of “kopywriting,” getting information from one brain to another37:09 What novice copywriters get wrong and how to avoid them41:32 Why good copywriting means simplifying complex ideasThe Future of Content Creation: "I think for the most part, for most content, people are just going to assume some AI was involved and it'll just be like, not a thing. Like, no one's going to care." — Neville Medhora [00:16:05 → 00:16:59]AIDA Framework for Better Copy: “Using the AIDA form is just a way to at least get, um, a properly done argument for whatever you're selling, whether it be an idea, whether it be a product, that's, that's what the AIDA is. And it's extremely powerful. People try to do all sorts of variations, but it's basically built off of that same framework, same attention, interest, desire, action. Simple.  — Neville Medhora [00:33:04 → 00:33:22]On Going Beyond Traditional Copywriting: “If you're a copywriter that could just write words, that's. That is powerful. But if you could also generate your own custom images and thanks to AI and stuff, it's a lot easier. And then if you also put all those thoughts into videos and make it compelling, you could probably get in front of a lot more people. And whatever tools that come out, I'm willing to use them. So copywriting is not just like putting pen to paper all the time. And yes, there's, like, scripts behind certain things, but also it's like, let's use any tool available to us to transmit information from one brain to another.” — Neville Medhora [00:35:02 → 00:36:08]Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicNeville Medhora - Owner of Kopy Group, LLC (CopywritingCourse.com / SwipeFile.com)

What if your marketing strategy is targeting the wrong audience altogether? This episode of Brand Fortress HQ takes you through a pivotal realization by Mike at the Billion Dollar Seller Summit, where he identified the necessity of shifting his focus from the end users to the actual buyers. Mike discovered that the majority of Amazon purchasers are women, leading him to reframe his approach to appeal to wives, thus highlighting how high-end pool cleaning tools can enhance family time by freeing up their husbands' schedules. By understanding that emotional appeal can be just as vital as logical reasoning, Mike shares how this shift can expand your customer base and improve engagement.We dive into the complexities of Amazon purchasing patterns, especially when multiple users share a single account. Gender roles and shared accounts can skew analytics, potentially causing inaccurate targeting. Listen as we break down effective strategies for analyzing and refining customer avatars through Amazon's powerful data tools. From virtual bundles and custom landing pages to targeted sponsored brand ads, we discuss how to leverage these resources to better understand and reach different demographics. Plus, learn how tools like PickFu can help you fine-tune your messaging before launching broader tests on Amazon.Finally, we emphasize the importance of the post-purchase process and the invaluable insights gained from customer feedback. Surveying customers to understand who bought the product, who they bought it for, and their motivations can significantly refine your customer avatars and marketing strategies. Engaging with your audience through surveys not only provides crucial data but also fosters a sense of involvement and loyalty. Tune in for an episode packed with insights that could revolutionize your approach to customer targeting and engagement, helping your brand thrive on platforms like Amazon and beyond.

In a world filled with information overload, people are craving answers and results more than ever before. And guess what? You have the power to absolutely crush it! But it all starts with understanding and connecting with your Ideal Client Avatar. So, how to do that? Get ready,  because in this episode, Chris will uncover the strategies to identify and connect with your ideal audience! Stay tuned!

Lyndsay and Shannon welcome Corina Bench from My Digital Farmer. Corina shares her journey in applying online marketing strategies to her farm, Shared Legacy Farms, and her transition to mentoring other farmers. The discussion focuses on the importance of understanding marketing frameworks, customer education, and the creation of customer avatars for targeted marketing. Corina emphasizes the need for specificity in messaging to connect with the right audience and the role of ongoing customer research in refining marketing strategies. The episode provides valuable insights into effective marketing for farmers, highlighting the significance of understanding and serving customer needs.If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers!Leave us a rating and review on Apple Podcasts!Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider!Want to learn more about your hosts? Follow us on Instagram!Lyndsay @wildroot_flowercoShannon @bloomhillfarm

 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial!Get ready to revolutionize your content marketing as we unveil how to whip up a campaign draft in under half an hour. Our chat with Nathan Schlaffer of Marketing Mate AI is a gold mine, brimming with strategies for short-cutting the traditional content creation process by homing in on your offer's unique angle and the promise it holds for customers. Together, we dissect the four C's of content marketing – core, campaign, collab, and curated – and share a blueprint for mind mapping that'll pinpoint your customer's pain points, anticipate their objections, and craft a journey that leads straight to your sales funnel.As we navigate the world of artificial intelligence, you won't want to miss the insights we've harvested on how MarketMadeAI is a game-changer for small businesses aiming to punch above their weight. We outline a four-step AI-powered marketing strategy starting from a laser-focused customer avatar and culminate in content that not only resonates but also converts. Plus, we'll give you a sneak peek into the future of AI content generation – think customized tone of voice, video, audio creations, and brand design integration – while sharing personal experiences with the quirks of AI-generated visuals. This episode isn't just about keeping up; it's about staying ahead.Meet Nathan: Nathan has a decade of experience as a B2B marketer for technology and SaaS companies. He loves empowering teams to achieve revenue goals with innovative AI-driven solutions. As the Founder and CEO of MarketMate AI, he helps small businesses streamline content marketing and sales enablement. Our mission is to align B2B sales and marketing through user-friendly generative AI solutions, unlocking revenue growth with fewer resources.LinkedInYouTubeMarket Mate AIWebsite: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterTiny Marketing CommunityClick here to ask a question about the episode

 Head over to leadfeeder.com and sign up for a 14-day (no strings attached) free trial! Eager to scale your B2B business but finding yourself handcuffed by a shoestring marketing team? Let's change that narrative! I'm Sarah Noel Block, and I'll guide you through my revolutionary one by four Tiny Marketing system that promises to ramp up your marketing firepower. Whether you're a one-person army or a dynamic duo, this episode is your ticket to targeting the right customer, selecting the best channel, crafting compelling content, and deploying a strategic outreach—all tailored to your business's unique needs.Hold onto your hats, because I'm not just throwing theories at you—I'm equipping you with practical insights to build a customer avatar from your most beloved clients and replicate that success. No more guesswork in your marketing endeavors! Learn how to leverage tools like ChatGBT to analyze sales call transcripts and gain unparalleled insights into your customers' goals and pain points. Transform your tiny marketing efforts into a formidable growth machine with me by your side in this game-changing episode of Tiny Marketing.Resources mentioned:Workshop: https://tinymarketing.myflodesk.com/lead-magnet Book a discovery call: https://sarahnoelblock.as.me/fit Website: https://www.sarahnoelblock.comLinkedIn: https://www.linkedin.com/in/sarahnoelblock/Newsletter: https://tinymarketing.me/newsletterClick here to ask a question about the episode

Have you ever heard of a customer avatar, customer persona, or something similar? It's where we create a fictional person who becomes the outline of our ideal customer. They are the exact person that you will be selling to, marketing to, and talking to in your business or side hustle. Join Victoria and Jess for this special Business Bible episode of She's On The Money because in this episode, they'll help you figure out the name, age, gender, and a whole fictional character that aligns with your business! Acknowledgement of Country By Natarsha Bamblett aka Queen Acknowledgements. The advice shared on She's On The Money is general in nature and does not consider your individual circumstances. She's On The Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. If you do choose to buy a financial product, read the PDS, TMD and obtain appropriate financial advice tailored towards your needs.  Victoria Devine and She's On The Money are authorised representatives of Money Sherpa PTY LTD ABN - 321649 27708,  AFSL - 451289.See omnystudio.com/listener for privacy information.

“Whether you're a personal brand or business brand, you definitely have to define who your target audience is. When you try to talk to everybody you talk to no one.” -Rachel Gogos Immerse yourself in the latest "Behind The brandiD " microsode, where Rachel and Christy discuss the intricacies of defining and marketing towards a specific audience. Gain valuable insights into:  

Should you have a customer avatar for your hearing care clinic?    It's what's taught in marketing foundational courses.  Any marketer will tell you to be incredibly clear about your avatar.  Some marketing companies do this as their first exercise with you.    However, in hearing care, Oli thinks this is mostly BS.   In this episode, Oli Luke shares why creating a customer avatar is not the right approach for a private practice hearing care clinic, and he details the way that you should develop your target audience by selecting one of four groups of individuals. 

On this episode of The Good Life we're diving into topics to help you build your business like defining your customer avatar and transforming your skills into a profitable side hustle. Discover the essential steps to identify your unique skills and how to match them with the right industry. We also explore the habits and mindset required for side hustle success. Whether you're looking to leverage your talents, reach a specific audience, or boost your income, this episode provides practical insights and actionable tips to help you thrive in the world of side hustles and customer avatars Join our private community for exclusive content on optimizing your health and wellness: https://www.facebook.com/groups/itsthegoodlife/ Follow Kobi on social media: Instagram- https://www.instagram.com/coach.kobi/ LinkedIn- https://www.linkedin.com/in/kobi-asare-76b15838/ Stay in touch with Chris: https://www.linkyou.page/chris-mouzon We are now available on your favorite podcast platforms! Listen to The Good Life while you're on the go using these links below: Spotify: https://open.spotify.com/show/2P7kXPnlyAebQxpCjUkr76 Apple Podcasts: https://podcasts.apple.com/.../the-good-life/id1606787379

Welcome to another episode of the Tiny Marketing Podcast. Today's conversation focuses on the essential exercise of defining and understanding your Ideal Customer Avatar (ICA) in marketing. The episode starts by discussing the transformative journey from corporate to entrepreneurship. It highlights the growing pains involved in servicing any client for immediate income and the strategic pivot to identifying and catering to your ICA: the personification of the ideal client who truly and enthusiastically values what you offer.The episode further delves into the importance of crafting a robust Ideal Customer Avatar. The conversation steers clear from the old fictionalized avatar stereotypes, instead proposing a full-fledged demographic profile for real-life usability and effectiveness. It explains how a well-built ICA could lead to more streamlined marketing, clear messaging, an easier sales process, better problem perception, objection handling, and significantly, the ability to provide desired solutions.

Welcome to Boostly Podcast Episode 647. On today's episode we sit down with Alysia Clements to discuss how to understand your target customer avatar to perfect your niche! You Don't Want To Miss It! coloradofurnishedrentals.com instagram.com/theairbnbagent • https://Boostly.co.uk • https://Boostly.co.uk/5steps • https://instagram.com/boostlyuk • https://Boostly.co.uk/guidebook • https://Boostly.co.uk/website • https://Boostly.co.uk/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you ever feel a bit deflated when you log into your social media platforms and see hardly any likes, comments or shares?  Pretty dang frustrating isn't it? Moral of the story? Not everyone is going to be obsessed with you. And the sooner you accept this, the better. To counteract that, your brand needs a personality that's distinctive and authentic – meaning you can't publish a bunch of crap that you really don't believe in or that doesn't resonate with you at all.  The starting point to be able to achieve that is actually knowing who your peeps are in the first place! So, I want to talk to you today about how you can use your customer avatar or buyer profile to simply and easily create better marketing and advertising content. It's pretty simple – don't create content that does not appeal to or attract your ideal customers. (Though I see this happen plenty, believe me!)  Easy right?  Not when you don't know your customer, like really really know them! It all starts by understanding what turns you on, in a business sense…and then actively seeking out those kinds of people. Doing this – keeping your peeps top of mind – helps you to create content and product offers that are appealing to them (and not to anyone else). The end result? All your customers will learn to know, like and trust you. And when you're selling online, that is pure gold. So buckle up because in this week's episode we are going to learn How To Create A Customer Avatar & Use It To Get Better Results!    For the full show notes visit https://www.catherinelangman.com/episode-182/ Links mentioned in this episode: https://www.catherinelangman.com/work-with-me/ https://bit.ly/ecomquestionnaire https://www.catherinelangman.com/episode-180    Next, be sure to head to our Rockstar Productpreneur community to ask your #askcatherine questions! I can't wait to hear them.   Subscribe & Review in iTunes Are you subscribed to my podcast? If you're not, I want to encourage you to do that today. I don't want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you're not subscribed there's a good chance you'll miss out on those. Click here to subscribe in iTunes!   https://podcasts.apple.com/au/podcast/the-productpreneur-success-podcast/id1496911739   Now if you're feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

If you hire a professional marketing agency, this will likely be one of the first's things they will do. The cool part is, you don't need a marketing agency to do this, you can do it yourself.  And that's knowing your audience by developing a detailed customer avatar.  Now you may have heard of this, but today we're going over 10 better questions to answer when defining your customer avatar.  For more info go to: https://liquisdigital.com/episode115  

The guest on today's episode is Brent Zahradnik. He is the founder of AMZ Pathfinder, an Amazon advertising management agency. He started the company in the summer of 2015 and it has since worked with hundreds of brands selling in the North American and European Amazon marketplaces. In today's episode, he discusses building your customer avatar and drive conversions.Takeaways:Optimization is like art and science; the art part is understanding and empathizing with people. And then the science part is the keywords and structured data and flat files.The two sides of the same coin in controlling customer journeys appeal to the right people and exclude the wrong ones.Amazon sellers should consider the overlap between their products and competitors' products and what customers might want.Utilizing the Q&A section can provide valuable information about product features and what customers care about.Understanding the needs and desires of the audience makes it easier to write a listing or come up with photos that address their concerns.Amazon's guidelines and practices are backed by data, such as requiring white backgrounds for product images and pushing bullets down on mobile based on what converts better.Quote of the Show:We are quite interested in what the customer avatar is. This means we are looking to learn who the customers are, what their pain points are, and why they would be interested in our product, line of products, or our catalog. We want to understand that first.  Links:Website - https://www.amzpathfinder.com/Linkedin - https://www.linkedin.com/company/amz-pathfinder/Facebook - https://www.facebook.com/amzpathfinderTwitter - https://twitter.com/amzpathfinderInstagram - https://www.instagram.com/amzpathfinder/Youtube - https://www.youtube.com/c/amzpathfinderSPECIAL OFFER:Free in-depth listing audit for Amazon Legends Audience.Ways to tune in:Apple PodcastiHeart RadioSpotifyGoogle PodcastStitcherYouTubeAmazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

00:19 Tour of Steven's workplace01:15 Product Recommendation02:38 Show one specific niche03:26 Improve the listing by showing the face of someone smiling and looking at the camera04:09 To sell a product on Amazon, show your customer avatar how you can help them out in making buying decisions.04:21 Don't be Politician, be a Marketer04:31 Sell more products to more people, more often for more money

Iron Mountain Plumbing is a business that is family-owned and it is a full-service plumbing contractor. This business is located in Cedar City and it provides services that are helpful and dependable. Thanks to Ashley Tanner, CFO of Iron Mountain Plumbing, this business is known for being able to get in quickly and cleanly to fix any plumbing issues that a customer is having. This business is also mentioned for its excellent communication with customers as well as its fair pricing.    Meeting and learning from other successful professionals in the Service Business Industry is one of our favorite things to do.    If you are ready to learn more ways to scale YOUR service business, this episode is for you!   In this episode we discuss: What actions Ashley Tanner and her husband took to change their business coaching, marketing, and continued hiring to keep their service running. Why it is important to be willing to seek out help from others and admitting what we don't know in order to grow. How being a female in a predominantly male industry can be challenging yet rewarding. Ashley Tanner explains why she has said no to work because it wasn't her "avatar customer" - even though saying yes would mean more money.   Check out these resources we mentioned during the podcast: This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), and UpFrog (visit their website). Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group Meet the Hosts: Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.   Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.   Meet the Guest: Ashley Tanner, CFO at Iron Mountain Plumbing. Connect with her on LinkedIn   Links to connect here:  LinkedIn: https://www.linkedin.com/in/ashley-tanner-65632a233/   Tune in to hear the latest and greatest in business services trends on Service Business Mastery on Apple Podcasts, Spotify, and our website.     Listening on a desktop & can't see the links? Just search for Service Business Mastery in your favorite podcast player.

Got that feeling like you're just not connecting with the people you'd like to become clients? You see them out there, see all the potential business - but for some reason, they just aren't seeing YOU as the solution to the outcome they want. If that's you, then it's a sign you've got a half-baked customer avatar. Which is actually GOOD news! Because it's not your offer, price, or the algorithm.... it's something completely within your control to get into your profiling and end up with a rich profile that actually works for you! It's pretty easy to profile your ideal client properly - but MOST people don't go deep enough. And it's not your fault either - there's a stack of absolutely terrible avatar worksheets out there that only take you skin deep. In the many, many years of creating customer avatars, I've seen there's a huge difference in how well you profile your ideal client, to how well your messaging connects. Generic, surface-level profile = disconnect in your messaging. Highly specific, psychological profile = deep connection (and action-taking). AND, the importance of the stuff beneath the surface has gotten so much bigger in the last few years. To the extent that I even decided to refresh my own popular customer avatar worksheet and include much more of the invisible psychometric profiling that I've found is the key to aligning your marketing! In this episode, you'll hear what sort of questions we really need to be asking and how to dive beneath the surface (don't worry - no psychology degree is required for this stuff!). ....................................................................................... Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the reviewer of the month and featured on an upcoming episode! .......................................................................................... [Promo] Ready to get your Ultimate Ideal Customer profile so you can understand what makes your ideal client pay attention and take action? Download my new, improved and totally unique Customer Avatar Worksheet today! It's FREE, as my gift to you. > https://jessicaosborn.com/customer-avatar

Welcome! In this episode we talk about our Customer Avatar for COF·FEED UP CUP. What is a Customer Avatar? Customer Avatar vs. Target Customer Sharing our Customer Avatar Sharing some hope and encouragement We hope you have a great time listening today and that you have a great view at who the customer is that we'll be serving. This is our last episode for 2022, so we will be talking with you all again in 2023! Merry Christmas!! --- If you'd like to learn more on COF·FEED UP CUP, Michael's new business venture, please visit our site here: https://www.mmarlinwhite.com/coffeedupcup and consider signing up on our email list. If you love coffee, then this will be the place for you! Always Brewing Coffee Community: https://www.facebook.com/groups/768943947866352 Instagram: https://www.instagram.com/coffeedupcup --- Apply to be on our podcast: Business Conversations: https://forms.gle/rD6sx1xus4fpJ6Vu8 --- Thanks so much for giving us a listen and for tuning in! We so appreciate your support. Please share these episodes with your friends, families, and followers so that we can reach even more people! Have a great day and we'll be in touch soon! FP www.fisherphilbrick.com Socials: @fisherphilbrick --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Welcome! In this episode we talk about our VIVID VISION for COF·FEED UP CUP. We talk about what this is, how it is used, how it is helpful, and we share our direct document with you! Exciting! We hope that as you listen you're pumped up and excited for all that is to come with this new brand--we sure are, and love sharing this with you as we go. Next week we look forward to sharing with you our Customer Avatar and really dive into who our customer is with you. --- If you'd like to learn more on COF·FEED UP CUP, Michael's new business venture, please visit our site here: https://www.mmarlinwhite.com/coffeedupcup and consider signing up on our email list. If you love coffee, then this will be the place for you! Always Brewing Coffee Community: https://www.facebook.com/groups/768943947866352 Instagram: https://www.instagram.com/coffeedupcup --- Apply to be on our podcast: Business Conversations: https://forms.gle/rD6sx1xus4fpJ6Vu8 --- Thanks so much for giving us a listen and for tuning in! We so appreciate your support. Please share these episodes with your friends, families, and followers so that we can reach even more people! Have a great day and we'll be in touch soon! FP www.fisherphilbrick.com Socials: @fisherphilbrick --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In this episode we are going back to basics to help you to lay the foundations for an effective and sustainable marketing strategy. Starting off with the must-have element for any marketing you do - whatever your business is and whatever platform(s) you choose to play on.That is, having a clear understanding WHO you want to talk to. Whether you've been in business for 5 minutes, or 5 years, you need to understand who your ideal customer or client is, what they want or need, and how you can help them.One of the easiest ways to compile all this information is by creating an Ideal Customer Avatar (ICA) or customer persona.You may have already created an ICA for your business and if you have, well done. Even so, it is worth revisiting your ICA periodically if you have changed direction in your business, if your customers have changed their buying behaviours, or if you want to break into a new market. It is also worth revisiting your ICA as a way to bring your focus back to your target market._____Free Resource:Get your copy of our Ideal Customer Avatar WorksheetRead the full show notes at  https://www.madmarketingmums.com/episode1 Connect with us on Instagram and TikTok @madmarketingmums and tell us what you think about this episode.

Join Gianmarco Meli and his guest, Monica Sharma-Patnekar, as they talk about a method to identify target market, craft offers, and communicate based on the customers' core needs, wants, and aspirations. They also talked about being committed to giving customers exceptional service, outstanding products, and content tailored to their needs. If you are looking to grow your business, this episode is for you. Here's a breakdown of what to expect in this episode:• The importance of knowing who you're serving.• Ways to find your customer's needs and desires.• You must follow up with customer conversations if you have direct access to your customers.• The importance of using data to get to the heart of your customer's motivations.• Use your product page as a landing page instead of a store page.• And so much more!Download the “4 types of questions to ask your customer” made by Monica to discover the needs, wants & desires of your customer! - About Monica Sharma-Patnekar:Monica Sharma-Patnekar is an eCommerce brand mentor & consultant. She works with creative & conscious entrepreneurs - eCommerce, product-based, and retail - who want a more precise & more focused vision for their brand so that they can communicate & connect with their actual audience and have more impact on the products they sell.It all started with an MSc. Business Administration, major Marketing. From there, it just took on its own life. She brings together over 17 years of experience.She worked with Fortune500 companies across Brand Management, Strategy Consulting & Global Marketing. Google has hired her to coach their premium partners - 7-figure scale-ups Tech, SaaS & agencies who work with eCommerce businesses. She continues to work with scale-ups as a fractional CMO. Coach small business, creatively conscious, eCommerce, product & retail entrepreneurs.. on their way to 6-figures; others scaling to 7-figures and beyond.Dutch by birth. Indian by heritage. Global by choice & education. A creative thinker. A dancer. A chai fanatic. A mom of 2 girls.Check Monica on...Website: www.businesswithmonica.comLinkedIn: https://www.linkedin.com/in/monicasharmapatnekar/Instagram: https://www.instagram.com/businesswithmonica-------------------------------------------Connect with Gianmarco!Website: https://www.thesellerprocess.comInstagram: https://www.instagram.com/gianmeli/?hl=enFacebook: https://www.facebook.com/thesellerprocessLinkedIn: https://www.linkedin.com/in/gianmarco-meli/Youtube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVlegFacebook: https://www.facebook.com/gianmarco.meliTools & Useful ResourcesHelium10 - Must-Have for every Amazon Sellers - Best software for product scouting, keyword research, listing optimization, and much more. Get 10% off for a lifetime with code: THESELLERPROCESS10 - https://www.thesellerprocess.com/helium10Billo - Top quality UGC videos - Our favorite place to create product videos for Amazon and social ads. It connects you with hundreds of video content creators that will shoot professional videos starting at 59$. Get 20$ off with code TSP20 - https://www.thesellerprocess.com/billo/

You can subscribe and listen to every episode of the "Unleash the Awesome" podcast at https://gambrill.com/podcast .  0:40 "My Simple Content Creation Framework - Who's the Who? So what?" - Episode 8 of the "Unleash the Awesome" podcast with Dave Gambrill https://gambrill.simplecast.com/episodes/my-simple-content-creation-framework-whos-the-who-so-what . 1:51 Private Label Rights content from PLR. me https://gambrill.com/plrme . 3:47 Public Domain - Wikipediahttps://en.wikipedia.org/wiki/Public_domain . 4:50 Funnel Scripts - Fill in the blank copy writing tool.https://gambrill.com/funnelscripts . 5:02 Funnel Scripts Headline Generatorhttps://gambrill.com/headlines . 5:06 "Copywriting Secrets" by Jim Edwardshttps://gambrill.com/copysecrets . 7:20 "Using the Power of AIDA in Your Marketing" - Episode 18 of "Unleash the Awesome"https://gambrill.simplecast.com/episodes/using-the-power-of-aida-in-your-marketing . 8:01 Jasper. ai - the amazing artificial intelligence copy writing app https://gambrill.com/jasper . . . . . . . . .  Want some help deciding what tech tools to use in your business? Check out Tech Tools Tuesday.https://gambrill.com/ttt . Come join the conversation in our communities... Digital Marketing Mentorship with Dave Gambrill Facebook Grouphttps://www.facebook.com/groups/dmmdavegambrill . Digital Marketing Mentorship with Dave Gambrill Telegram Channelhttps://gambrill.com/telegramdmm . And let me know what you thought of this episode and what you'd like me cover in future episodes over on Instagram.https://www.instagram.com/gambrill/ .  #unleashawesome #toolset #copywriting #mindset #entrepreneur #success #skillset  #contentcreation #digitalmarketing #coaching  #trainer #creatoreconomy #process #systems  #gambrill #davegambrill  #jasperai #artificialintelligence #jimedwards #funnelscripts #copywritingsecrets #sidehustle #oneshotblogpost #plrme #privatelabelrights #jasperart #stockphotos #aiart #aicontent #copy #aida #pas #publicdomain #10x #funnelhacker #kajabi #realestate #realestatelistings #vsl #videosalesletter    CONSUMER NOTICE: You should assume that I have an affiliate relationship and/or another material connection to the providers of goods and services mentioned in this broadcast and may be compensated when you purchase from a provider. You should always perform due diligence before buying goods or services from anyone via the Internet or offline.

Finding a customer avatar that fits your business model matters more than you think. In this episode of The RPP, Chantz and Demetri discuss this at length by going over their experience and plans of using customer avatars to increase their profits and grow Rise Productive profits. Thank you as always for listening. What did you think of this episode? Please leave us your thoughts about the episode and a rating on Apple Podcasts. We'll be responding to comments every Saturday on the main podcast! RESOURCES & LINKS:

Natalie Sherman is the founder & director of award-winning, social-first communications agency 'Naturally Social'.   Its mission is to make a positive difference in the communities they live in and work with.In today's episode, we dive deep into what it means to understand who your ideal customer is for every business owner, how to work with the clients that you really want if you're an agency owner, and how to run a business for the long term.Find them online at: www.naturallysocial.co.uk@nlysocial

It is time to take action, friend!Today, we are digging into the easiest process to get your online business up and running in no time.When I started this journey, I can share that I over complicated things by listening to all of the big influencers with their lengthy tips and advice. The problem?All of this info was stopping me in my tracks because it felt overwhelming and I had a need to check off all of the boxes.I believed things had to be done in a certain way or I would fail. What I have since learned, is that there's a much simpler way to launch an online business. And you do not need to do it perfectly.On today's episode, I am sharing  my very own launch framework that will help you get your brand off the ground with simplicity and ease.Click here to listen now.Ready to launch? First download my free guide to build your brand and influence the right way.If You Liked Today's Episode of Grow Your Audience, Then You May Enjoy The Following Episodes:Ep 1: How to narrow your niche to grow fast Ep 4: Create a 90-day content calendar fast and easyEp 6: The power of e-mail marketing + How to grow your list Ep 11a: The power of data in your marketing (part 1)Ep 11b: The power of data in your marketing (part 2)Popular products:The One Simple Trick to Quickly Grow Your Email List With Paying Customers WITHOUT Using Ads or FreebiesBuzzsprout - Let's get your podcast launched! Start for FREEConvertKit - Email Marketing platform Free trial for new accountsPush Journal: Daily Goal Setting Get a discount on my favorite planner. Combines business and personal goals!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showSignature Products: Online Business Builder - Learn high ticket affiliate marketing. All In One Business - How I create a recurring income stream. Digital Marketing Business In A Box with Master Resell Rights — A comprehensive course teaching you A-Z how to start and grow a digital marketing business that you can also resell for

Steve Trang and Esteban Andrade discuss what marketing channels are the best to attract sellers, and how important it is to always think of your customer avatar. Steve tells us how he keeps his team motivated and celebrates everything with them, from every win, to every rejection. Listen to the full episode: '100 Real Estate Millionaires with Steve Trang - REI Marketing & Conversion'. https://open.spotify.com/show/0f7nVjKzwcTKmjsFi8cht8?si=7f6b34986ffa4c12 --- Send in a voice message: https://anchor.fm/estebanandrade/message

This episode of the Niche Website Builders podcast is a bit different, as host James de Lacey talks with Emma Powell. Emma is a real estate investor with a huge portfolio of properties to her name.  Firstly on the podcast, Emma and James talk briefly about niche website marketing, specifically focused on how to identify your customer's “avatar”, which is a working profile of who they are, where and how they spend their money, what they're looking for, and how you can find them. Emma shares a tip for the “About” page on your niche website, and how you can use that to draw in your audience in the most effective way. Later on, Emma and James talk about revenue diversification. Emma is a real estate expert, and she tells us about how to get started with real estate investment, and why you would want to. They talk about scalability, profitability, and the different benefits you can enjoy from real estate investment, including tax benefits. Emma talks us through basic terminology, what kind of capital is required up front, and how you manage a large portfolio of properties effectively. If you're a niche website marketer with additional capital you're looking to invest in a new revenue stream, then this is the episode for you. Links: Highrise Group Website - https://www.highrise.group/ Niche Website Builders: Aged Domains – https://www.nichewebsite.builders/domains Niche Website Builders: Resources – https://www.nichewebsite.builders/resources Niche Website Builders – https://www.nichewebsite.builders/ Niche Website Builders Podcast – https://podcasts.apple.com/us/podcast/niche-website-builders/id1548013326 Niche Website Builders on YouTube – https://www.youtube.com/channel/UCDX_rVwDP_IQVx1tjn_h8dQ Niche Website Builders on Facebook – https://www.facebook.com/nichewebsitebuilders/ Niche Website Builders' Email – team@nichewebsite.builders

Have you identified and named your ideal customer avatar? Do you talk about it with your team? I'm with Daniel Griffith at the 2022 elite invitational. Listen as he breaks down finding the ideal customers and the importance of team culture. He even uses his employee testimonials in job postings (there's an idea). Daniel Griffith, https://wallysprecisionauto.com/ (Wally's Precision Auto Care), Las Vegas, NV Key Talking Points Finding, identifying, and connecting with the ideal customer and naming them (Jennifer and Clara)- what books are they reading? Who are they following on social media? What are their expectations?  Build out each phase of the customer experience process, and look at the highs and lows What parts of the process are easy and what parts are hard? Simplify that down as much as possible If something's not working, change it. It's that simple Hiring new employees- asked his current employees what they like about their job, then used their words on the job descriptions “Culture eats strategies for breakfast.” The average tenure of his current team is over 12 years Connect with the Podcast: https://aftermarketradionetwork.com/ (Aftermarket Radio Network) http://youtube.com/carmcapriotto (Subscribe on YouTube) https://remarkableresults.biz/episodes (Visit us on the Web) https://www.facebook.com/RemarkableResultsPodcast (Follow on Facebook) https://remarkableresults.biz/insider/ (Become an Insider) https://www.buymeacoffee.com/carm (Buy me a coffee) https://remarkableresults.biz/books/ (Important Books) Check out today's partners:         Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, https://www.aapexshow.com/ (AAPEX) - Now more than ever. And don't miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR (AAPEXSHOW.COM/WEBINAR). More Time. More Profit. Transform your shop at https://getshopware.com/carm (getshopware.com/carm) http://aftermarketradionetwork.com () https://remarkableresultsradio.captivate.fm/listen ()

Jennifer Shaheen is the founder and President of Technology Therapy® Group. She is recognized as an expert in planning, implementing, and translating digital marketing and technology. She is a digital transformation expert, user experience enthusiast, and data insights specialist, expertly guiding business owners through the intersection of marketing and technology for the past 20 plus years. With unique expertise that combines technical prowess, entrepreneurial insight, and marketing acumen, Jennifer's marketing strategy, brand development, and small business operations skills have aided companies in the retail, manufacturing, hospitality, luxury, and travel industries.   During the show we discuss: ● How digital advertising differs from the traditional advertising ● Influences social media platforms have on digital advertising ● What Apple may really be up to making all their data private ● Aspects contribute to the success of digital advertising ● Advantages and disadvantages of digital advertising ● Importance of knowing your customer avatar ● Prioritize digital advertising on organic traffic ● Beneficial applications of digital advertising ● Significance of a digital marketing strategy ● Most effective digital advertising strategy ● Factors to a successful digital advertising ● Developing a digital advertising strategy ● What's happening with geo targeting ● Importance of digital advertising ● Digital advertising strategies ● Digital advertising   Show resources:https://technologytherapy.com/

How To Do Customer Avatar Research Introduction Conducting customer research is a crucial step in product development. Y our team's goal should be to understand the behavior, needs, and motivations of your customers. This helps you build better products that solve real problems for real people. But it's not enough to just survey customers or ask them a few questions—you need to dig deep into their habits and mindsets if you really want to know what makes them tick. This article will show you everything you need to know about conducting customer avatar research, including how to identify potential interviewees, what questions you should ask them, and how your team can use this information strategically in product development. Create a list of questions to ask the team. When you're ready to begin, gather the team around a whiteboard and make sure everyone has a pen. Then, ask these questions: What are your customers' pain points? How can we help our customers achieve their goals? What motivates our customers to buy from us or use our product or service? Who is this customer? Where do they live and work on a day-to-day basis? Customer avatar research is a critical step in product development. Customer avatar research is a critical step in product development. It helps you understand your customers and helps you understand the competition, but it also allows you to better understand your product and team. Customer avatar research is used by some of the largest companies in the world, including Google and Microsoft. Customer Avatar Research Helps You Understand Your Customers It's important to have an understanding of who your customer actually is before you build a product or service for them. When companies think about their customers in broad strokes like “millennials” or “men over 50 years old” they miss out on so much valuable information about who these people really are as individuals—and how they behave when using products or services like yours. Customer avatar research helps paint a picture of these individuals so that companies can create products specifically tailored for them without missing any key details about their needs or preferences. Identify who you need to interview. When it comes to interviewing, there's no substitute for talking directly to your customers. But who should you talk to? Identify the right person: Who is it that brings value to this problem/solution? In most cases, this will be a consumer who uses your product or service; however, if they don't have much spending power and/or aren't willing or able to pay full price then consider talking with their manager instead (or another person that represents their wants). How many people do I need?: You'll want at least 10 interviews per persona type (i.e., 5 moms; 2 millennials; 1 upper-class dad), but if possible try shooting for 50% more than that so that you can get more data points and compare them later on when creating an avatar based on those findings. Identify what you want to learn from each customer. You'll want to start by identifying what you want to learn from each customer. What is your purpose for conducting these interviews? What are the main questions you want answered, problems you hope to solve and challenges you'd like to address? With this in mind, write out a list of all the things that come up during your research and how they relate back to these goals. Share and discuss findings with your team. Once you've completed your customer avatar research and gathered the insights, it's time to share them with the team. There are a variety of ways you can do this, from a meeting to a presentation video or even in an email. The point is that you have gathered all this information and now it's time to make sure everyone knows about it! Conclusion Now that you know how to create the perfect customer avatar research plan, we encourage you to start harnessing this technique. Whether you're creating a new product or seeking ways to improve an existing one, do yourself a favor and take the time to complete this research. The customer insight you uncover will be invaluable as you develop your product strategy, and it will help improve your existing marketing efforts as well. After all, understanding customer motivations is key to connecting with them on a deeper level – which ultimately leads to better sales results.

In this episode of The Tactical Entrepreneur podcast, Steve talks about customer avatars, an ideal customer profile, who your perfect customer is and who you're trying to sell to, define what a cost good customer Avatar is, and then walk through how to set one up properly.   “Not every customer is our customer... If you're going to try to make everyone your customer, most likely you end up making no one your customer..”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

Websites exist for the sole reason of attracting people to your business and converting them into loyal customers. But despite creating an engaging website, it still doesn't act as the client magnet it should be. Wayne Mullins, the Founder and CEO of Ugly Mug Marketing, has the perfect solution to this problem. Joining Eric Anderton, he shares his 3:53 P.M. Formula in building an informative and eye-catching website that attracts potential customers. Wayne dissects everything you need to consider in the website-building process, from the right content to produce, the proper designing method, and the best way to align yourself with your target market.

The FIRST step to finding success in your coaching, consulting or expert business is to define your ideal client! ALL of your products, services and content should speak to a specific client, and I want to show you HOW to identify your ideal client in 3 steps! Schedule a FREE clarity call to learn how I can support you as a client here

Toady Karim will be talking about the customer Avatar. And as we elaborated and explored in our previous episode, How important it is in any industry? And Why in the industry of coaching, it's not optional? In fact, it's with extreme importance. And it is way more important than it is for any other industry.  Today, we're going to go into details of what we need to consider when we are identifying this customer avatar, what information we need to search for? Join our Facebook Group: Goal Getters Nation-------------------------------------------------// O V E R V I E WThe market is divided into three parts.There are basically three core markets, The Health, The Wealth, and The Relationship market.Whenever we are doing anything in our business, we're going to consider this customer avatar, because if what we are offering and designing, is not in line with the vision or with what the client likes, it means that we are doing it for nothing.To identify our customer avatar, we need to ask ourselves some questions.what age is this person? Are they employees or other business owners, entrepreneurs?Are they single are married? etc…. The more we narrow it, the more we clarify, the more we have details and information about our dream customer, the better will be our offer, and the better value we're going to give to him, and the more our chances to get him in our team.In our world. That's the concept of customer avatar.Join our Facebook Group: Goal Getters Nation  

In this episode of The Biz Essentials Podcast, Michelle DeNio joins Veronika to talk about the world of business coaches, finding your passion, following the methods that work for you, targeting the right client and more. About Michell DeNio: As a strategist with a passion for life and business excellence, Michelle DeNio works with busy entrepreneurs and small business leaders like you. She helps them reframe challenges to create a bigger impact on the world, while sharing their beautiful gifts. She works closely together with you to get past feeling “stuck,” accelerate your growth, and move forward with a clear and realistic strategy. 10+ years in the corporate arena — including business operations & development, sales, leadership training, management, time management, and finance — provided a wealth of experience, both broad and deep. Her passion lies in coaching others along their path to successful transformation, to identify objectives, attain goals, and then self-manage to sustain their hard-earned success. Her “sweet spot” is at the intersection of her skills and passion: Her best work is in helping others clarify their business desires, explore possibilities, and strategically execute towards living life to the fullest. *Connect with Michelle* Podcast: Strategy in Small Doses Website – https://michelledenioconsulting.com/ Facebook: https://www.facebook.com/MichelleDeNioBizStrategist/ LinkedIn: https://www.linkedin.com/in/michelledenio/ YouTube: https://www.youtube.com/channel/UCSax5hwefnyw9oNq_fTRd-w *Connect with The Biz Essentials* Website: https://thebizessentials.com/ Facebook: https://www.facebook.com/groups/thebizessentialspodcast Instagram: http://www.instagram.com/thebizessentials Twitter: https://www.twitter.com/theBEessentials Youtube: https://www.youtube.com/channel/UC2iSd_3B5QuVcz5aVAzHv3w Support us!