Healthcare Marketing with CJ Polo

Head of Digital Growth CJ Polo goes into detail as to why you really need to lock-down your patient personas before you launch any digital marketing campaigns.Visit www.digitalbeanstak.co.uk/blog to read healthcare marketing tips and techniques that will help you to grow your medical companyFollow us on Twitter: www.twitter.com/digitalbeanstalkFollow us on Instagram: www.instagram.com/digitalbeanstalkFollow us on Facebook: www.facebook.com/digitalbeanstalkFollow us on LinkedIn: www.linkedin.com/company/digitalbeanstalk

Andy interviews CJ Polo the founder and Head of Digital Growth at Beanstalk, giving you a glimpse into her background, career and thoughts on all things healthcare marketing.Visit www.digitalbeanstak.co.uk/blog to read healthcare marketing tips and techniques that will help you to grow your medical companyFollow us on Twitter: www.twitter.com/digitalbeanstalkFollow us on Instagram: www.instagram.com/digitalbeanstalkFollow us on Facebook: www.facebook.com/digitalbeanstalkFollow us on LinkedIn: www.linkedin.com/company/digitalbeanstalk

In this episode, CJ discusses the importance of having a healthcare marketing strategy before running any digital campaigns.Things you will learn in this episode:How to create a healthcare marketing strategyWhy it's important to have oneHow to find your target audienceQuick tips and ideasvisit www.digitalbeanstak.co.uk/blog to read more healthcare marketing tips that will help you to grow your medical companyFollow us on Twitter: www.twitter.com/digitalbeanstalkFollow us on Instagram: www.instagram.com/digitalbeanstalkFollow us on Facebook: www.facebook.com/digitalbeanstalkFollow us on LinkedIn: www.linkedin.com/company/digitalbeanstalk

In this episode, CJ shares the top 5 ways improve your Google Ads campaign to maximise sales and profits for your medical business. Things you will learn in this episode:How to create ad groups the correct wayWhy you should focus on sales and not conversionsWhy ‘Earning Per Click’ means more than other metricsWhy you should avoid short-tail keywordsHow to ‘sell the click’Bonus: Get your FREE guide by visiting www.digitalbeanstalk.co.uk/google-podcast which includes an additional 7 top tips to improve your Google Ads campaigns for sales and profits.Follow us on Twitter: www.twitter.com/digitalbeanstalkFollow us on Instagram: www.instagram.com/digitalbeanstalkFollow us on Facebook: www.facebook.com/digitalbeanstalkFollow us on LinkedIn: www.linkedin.com/company/digitalbeanstalk

Hello! I'm CJ Polo, this episode is an introduction to an exciting series of healthcare marketing strategies that we are going to share with you that are actionable, proven and will help you boost your business to rise above your competitors.