Podcasts about strategywhy

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Best podcasts about strategywhy

Latest podcast episodes about strategywhy

The WedPro Podcast
E152: Author Terry Lewis Shares How to Build a Wedding Marketing Strategy That Actually Converts

The WedPro Podcast

Play Episode Listen Later Jul 29, 2025 45:36


Unlock the secrets to sustainable wedding‑business growth in this week's episode of The WedPro Podcast. Roxy sits down with corporate‑turned‑wedding strategist Terry Lewis to share the exact frameworks that helped him go from City finance to multi‑award‑winning entrepreneur—and how you can apply the same methods to land more bookings without burning out on social media.In this episode, you'll discover:The “marketing pyramid” & why word‑of‑mouth sits at the topThe IPA framework: Influencers, Pipelines & Anchors explainedHow to stop competing on price and attract premium clientsThe mindset shift from small‑business hustle to CEO‑style strategyWhy live events like Wedcon turbocharge your learningResources & Links:

Passionate & Prosperous with Stacey Brass-Russell
Ep 186 | How To Turn Your Website Into Your Hardest Working Team Member with Laura Jawad

Passionate & Prosperous with Stacey Brass-Russell

Play Episode Listen Later Jul 23, 2025 72:42


Spoiler alert: This is not a dry tech talk about websites and SEO—promise.In this episode, I'm joined by my friend and brilliant SEO strategist Laura Jawad for a super fun and eye-opening conversation about something that affects every single coach, service provider and business owner out there—your online presence.We're talking about websites, yes—but really, we're talking about how people find you, how you build trust online, and what it takes to make sure the incredible work you do isn't getting lost in the noise.We're diving into what SEO really is (no jargon required), how Google decides what content to trust, and what it takes to turn your website into a visibility-boosting, credibility-building, client-attracting asset for your business.Whether you've got a website already or you're still figuring out how to show up online in a way that actually works, this episode is going to help you understand how to make your content, your pages, and even your podcast guest appearances do the heavy lifting in your business.Laura breaks down SEO in a way that's simple, smart, and totally doable—and she shares why things like content, keywords, and your online reputation matter so much when it comes to building visibility that lasts.In this episode, we talk about:What SEO actually is (and why coaches and service providers should care)How to make your website more visible, searchable, and trustworthyWhy updating your website regularly makes a difference (hello, “freshness factor”)The role your blog, podcast, and opt-in pages play in your visibility strategyWhy being discoverable online starts with using the right words (not cute titles)How Google decides who to trust—and what you can do to boost your credibilityThe connection between content creation, reputation, and long-term visibilityWhy podcast guesting is one of the smartest things you can do for SEO (yep!)Laura also shares her favorite ways for small business owners to boost visibility without ads, algorithms, or trying to do everything at once.You can connect with Laura at laurajawadmarketing.com/passionate-and-prosperous and on Instagram and LinkedIn.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Rocky Mountain Marketing
Post Less. Convert More. Our Exact Engagement Strategy

Rocky Mountain Marketing

Play Episode Listen Later Jul 22, 2025 6:57


Here's a question I've been asking clients—and myself: What if posting less actually gets you more traction?In this episode of Rocky Mountain Marketing, I'm peeling back the curtain on how my team at Next Step Social scaled back on content volume, leaned into intentional engagement, and won two international creative awards in the process. This is the exact strategy that's helping our clients spark real conversations, build trust, and turn community into conversions—all without posting every single day.If you're tired of the content treadmill, or if your current strategy feels like more noise than impact, this episode is for you.Key Takeaways:Why high-volume posting is not the key to engagementThe “Four Post Strategy” that changed everything for usHow intentional content creates deeper connectionsWhat winning two Hermes Creative Awards means for content strategyWhy it's time to shift from chaos to connection in your marketingTimestamps:00:03 – Can posting less actually grow your business?01:00 – Why you don't need to be on all five platforms02:20 – What is the Four Post Strategy?03:45 – The results: more DMs, comments, and conversions04:25 – How Next Step Social won 2 gold Hermes Creative Awards06:00 – The real reason this strategy works06:45 – Invitation to work with Next Step SocialReady to simplify your content while growing your business?Let's talk strategy → yournextstep.agencyDM me on LinkedIn, Instagram, or Facebook. Let's connect!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#IntentionalMarketing #ContentStrategy #SocialMediaGrowth #MarketingWithPurpose #KatieBrinkley #RockyMountainMarketing #FourPostStrategy #SocialMediaSimplified #Podcast #HermesAward #EngagementStrategy Hosted on Acast. See acast.com/privacy for more information.

Family Office Podcast:  Private Investor Interviews, Ultra-Wealthy Investment Strategies| Commercial Real Estate Investing, P
Top Investors Share Their #1 Advice for Navigating Uncertainty & Building Wealth

Family Office Podcast: Private Investor Interviews, Ultra-Wealthy Investment Strategies| Commercial Real Estate Investing, P

Play Episode Listen Later Jul 18, 2025 7:15 Transcription Available


Send us a textWhat's the best advice investors can follow right now? In this closing session of the Family Office Club event, experienced investors across real estate, AI, art, sports, and sustainability share their #1 insights on how to grow and protect wealth over the next decade.You'll hear powerful guidance on:Investing with authenticity and purposeThe role of storytelling in portfolio strategyWhy uncertain times are a breeding ground for innovationThe importance of diversification and alignmentLegacy building through culture, education, and valuesWhether you're a family office, fund manager, or solo investor, these 60-second gems are filled with timeless wisdom for long-term investing success.

No Labels, No Limits podcast
414 - Mastering Brand Strategy with Clarity and Audacity with Asia Dore

No Labels, No Limits podcast

Play Episode Listen Later Jul 17, 2025 43:27


In this episode, we sit down with Asia Dore—a transformational brand strategist and creator of the STRATEGY/AUDACITY™ Method. Asia helps entrepreneurs and leaders build sustainable, impactful brands that resonate deeply with their audiences while staying true to their expertise and personality.From working across eight different industries and pivoting multiple times in her career, Asia shares how these diverse experiences shaped her unique approach to brand strategy. She dives into the importance of balancing strategy with boldness—helping experts simplify their messaging, stand out confidently, and build brands that are not just seen but felt.Key Takeaways:What makes a brand truly sustainable in today's crowded marketplaceHow to simplify complex ideas into clear brand messagingThe five essential steps in her STRATEGY/AUDACITY™ MethodThe hidden connection between storytelling and brand strategyWhy many experts struggle to articulate their value—and how to fix itBonus Insight:Asia reveals why storytelling must be balanced with logic and facts to create brand messaging that sticks and drives action.Free Gift for Our Listeners:Access Asia's free masterclass: "The 5 Things You Need to Position Yourself as an Expert" by entering code: "NOLABELSNOLIMITS" at checkout.Connect with Asia Dore:Website: https://asiadore.com/Instagram: https://www.instagram.com/asia.dore/LinkedIn: linkedin.com/in/asiadoreYouTube: @asiadorePinterest: @asia_doreFacebook: asiadorebrandstrategistConnect with Sarah Boxx:Website: https://sarahboxx.com/Facebook: https://www.facebook.com/strategicvisioncoach/Instagram: https://www.instagram.com/sarahboxxllc/LinkedIn: https://www.linkedin.com/in/sarahboxxsherpa/X: https://x.com/i/flow/login?redirect_after_login=%2FSarahBoxxNEW Podcast Alert for Nonprofit Leaders: Nonprofits Today — practical insights & real talk for modern nonprofit professionals.Listen here: https://shows.acast.com/nonprofits-todaySubscribe on YouTube: https://www.youtube.com/ ⁨@NonprofitsToday⁩

Content Amplified
Introducing... Connor the Content Octopus

Content Amplified

Play Episode Listen Later Jul 17, 2025 16:38


Send us a textIn this episode we interview Veronica Fiscus, a seasoned content marketing expert with over a decade of experience in building strategy-first ecosystems.What you'll learn in this episode:How “Connor the Content Octopus” became a powerful visual metaphor for content strategyWhy every piece of content should serve a singular business goalHow to align blog posts, social media, and email to drive leads back to your websiteThe role of content in demand generation and the buyer's journeyWhy AI amplifies rather than replaces the marketer's creativityHow to unify marketing, sales, and other departments through data-backed content insightsTactical steps to build an evergreen content core based on audience pain points

Her Faith At Work
75: Why Your Message Isn't Landing (And How to Fix It)

Her Faith At Work

Play Episode Listen Later Jul 16, 2025 14:22 Transcription Available


Have you ever launched a coaching offer, posted all the right content, sent out emails, and still heard nothing but crickets? This episode is your wake-up call—and your way forward.We're unpacking the top messaging mistakes Christian coaches and online business owners make when their offers get ghosted. From confusing bios to misaligned language, if your audience doesn't “get” what you do, your marketing will always fall flat.It's not that you're not called—it's that your message needs clarity. Let's fix that today.In This Episode, You'll Learn:The top 3 red flags your messaging isn't connectingWhy your “I help” statement might be repelling your dream clientsThe difference between your voice and your vibe (and why both matter)How to speak in your client's language—not just your ownWhat Psalm 139 and Colossians 4:6 have to do with your content strategyWhy vanilla marketing won't cut it in 2025The key question to ask God when you're stuck in a content rutCTA:

The Real Estate Play by Play
The Style of Play

The Real Estate Play by Play

Play Episode Listen Later Jul 16, 2025 14:15


Knowing the market isn't just for investors — it's essential for anyone stepping onto the real estate field! Just like athletes need to understand their team's playing style to succeed, buyers and sellers need to understand whether they're in a buyer's, seller's, or even market. In today's episode, we break down the current market dynamics, what they mean for you, and how to adjust your game plan accordingly. Tune in to learn how to set the right expectations, prep your home for sale, and position yourself to win — no matter which side of the deal you're on! We cover:What defines a buyer's, seller's, or even market — and why it matters for your strategyWhy proper prep (think: repairs, staging, and pricing) is more important than ever for sellers todayThe crucial steps buyers should take now to be offer-ready and competitiveHow understanding today's market can help both buyers and sellers avoid frustration and make smart, informed moves Connect with us:Youtube: https://www.youtube.com/@therealestateplaybyplayWebsite: https://therealestateplaybyplay.com

Surviving to Thriving
# 113 - How to really take a break and why you should - For nonprofit leaders who don't want to burnout

Surviving to Thriving

Play Episode Listen Later Jul 16, 2025 36:18


Feeling Stretched Too Thin? This Episode Is for YouIf slowing down feels impossible right now, you're not alone. In this powerful conversation, Kathy and Kimberley explore why taking a pause is essential for nonprofit women leaders, and why it's so hard to actually do. You'll walk away with validation, practical tools, and a fresh mindset to help you lead with more calm, clarity, and confidence.

Modern Day Marketer
How Executive Dinners Drive B2B Success with Kristi Gamboni, TrustRadius

Modern Day Marketer

Play Episode Listen Later Jul 8, 2025 23:29


"Marketing isn't always about measurable metrics, sometimes it's about creating a vibe that connects with your audience," says Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius.In this episode of The Content Cocktail Hour, Jonathan Gandolf sits down with Kristi Gamboni to discuss the power of face-to-face marketing events, especially when it comes to dinner series. Kristi shares her experience organizing a successful series of executive dinners and the surprising ROI they generated. She explains how selecting the right venues and creating a relaxed, yet strategic atmosphere can lead to meaningful conversations and solid business outcomes. She emphasizes the importance of building relationships with both prospects and current customers, and why the “vibe” of an event can be just as crucial as the content. In this episode, you'll learn:How to make executive dinners a key part of your marketing strategyWhy the right venue can be the secret to successful B2B eventsWhat makes a great event invite process that drives urgency and resultsResources:Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/Explore AudiencePlus: https://audienceplus.comConnect with Kristi on LinkedIn: https://www.linkedin.com/in/kristigamboni/ Explore TrustRadius: https://trustradius.com/ Timestamps:(00:00) Intro(00:40) Kristi Gamboni's journey(04:50) Choosing the right markets(06:09) Importance of venue and cuisine(08:50) Effective invite process(10:46) Results from the dinner series(11:18) Strategic partner selection(15:00) Maximizing executive time(16:27) Building a business case for dinners(18:22) Handling invitations and attendees(21:17) Unpopular opinions

The Property Academy Podcast
Growth vs. Yield: 5 Questions that Decide Which to Invest In⎥Ep. 2123

The Property Academy Podcast

Play Episode Listen Later Jul 4, 2025 14:24


Every property investor eventually asks this question: “Should I buy for capital growth or yield?” In this episode, we walk through 5 critical questions that will help you make that decision – based on your age, goals, budget, and existing portfolio.Listen in as we compare real examples of investors who prioritise growth and others who focus on cashflow … and how to tell which path is right for you.Which investors are better suited to capital growth vs yieldHow your age and retirement goals affect your investment strategyWhy the number of properties you already own changes your next stepAnd ⁠here's the self-assessment tool⁠ where you can find out what's the right fit for you. Don't forget to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠create your free Opes+ account here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.For more from Opes Partners:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for the weekly Private Property newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠

Around the Horn in Wholesale Distribution Podcast
How Distributors Can Win in a Soft Landing Economy, with Taylor St. Germain

Around the Horn in Wholesale Distribution Podcast

Play Episode Listen Later Jun 30, 2025 93:16


What if the economic slowdown didn't spell disaster—but a window of opportunity? In this episode, Senior Economist Taylor St. Germain of ITR Economics joins the show to unpack what a “soft landing” really means for distributors—and how to strategically navigate uncertainty, inflation moderation, and shifting customer demand without panic or paralysis. If you're a distributor wondering how to protect margins, forecast accurately, or align your strategy to economic signals, this conversation is packed with actionable insight tailored for leaders in the wholesale space.  

How Not To Suck At Divorce
157. The Biggest "Pre Divorce" Mistakes And How to Avoid Them

How Not To Suck At Divorce

Play Episode Listen Later Jun 20, 2025 41:40


Andrea and Morgan are diving deep into the emotional rollercoaster of pre-divorce decisions, from trial separations and nesting, to financial agreements and moving out. With personal stories, expert legal insight, and a healthy dose of humor, this episode is a must-listen for anyone standing at the edge of a marital crossroads. Whether you're considering divorce or simply feeling unsettled, this episode will help you think three steps ahead and avoid the most common (and very costly) mistakes.What you'll learn:Why trial separations may backfire (especially if kids are involved)The pros and serious cons of nesting during separationHow moving out early can hurt your case without proper legal strategyWhy unofficial financial deals are a huge red flagWhat to do instead: safe, strategic first moves to protect yourselfOur Divorce Crash Course was designed to hold your hand through the process and help you avoid major and expensive mistakes. Learn more here: https://www.hownottosuckatdivorce.com/divorce-crash-courseOur Family Wizard is another fantasitc resource for those who need help navigating the "fun" world of coparenting. Head to this landing page to see how we work closely with them to support our listeners! http://www.ourfamilywizard.com/notsuckFriends, slide into our dms, we love love love hearing from you. We are always here to listen and help in any way we can. You've got this and we've got you.Instagram: @hownotosuckatdivorceFollow Andrea: @theandrearappaportFollow Morgan: @divorceattorneychicago

The Dime
Storytelling Is the Future of Cannabis IR ft Jesse Redmond

The Dime

Play Episode Listen Later Jun 13, 2025 54:47


What if the most powerful investor pitch wasn't a deck or a breakdown of earnings—but a story?Now, the idea of seeds in the ground to thriving plants is a tangible experience—one that finally captures the real narrative. Because in cannabis, the financials don't always tell the full story.This week, we sit down with Jesse Redmond, Head of Investor Relations and Business Development at LEEF Brands, to explore:Inside the Glasshouse x LEEF MSA and what it means for scaleHow LEEF is building for long-term growth with a focused extraction-first strategyWhy the industry needs to pause, reflect, and reset expectationsWhy the recent exit of analysts and media might be a bullish contrarian signal for cannabisChapters00:00 Introduction and New Role Overview02:58 Investor Relations and Storytelling in Cannabis06:02 The Importance of Authentic Content Creation09:00 Challenges in Modern Content Creation12:09 The Role of Honesty in Storytelling14:53 Linking Different Areas of Leaf's Business18:03 Strategic Partnerships and Supply Chain Agreements27:10 Strengthening Supply Chains and Resource Allocation28:53 The Importance of Clean Material in Extraction30:11 Navigating the Complexities of Cannabis Regulations31:07 Partnership Dynamics and Strategic Growth33:13 Expanding into New Markets: The New York Strategy36:29 Challenges in the Cannabis Industry: Growth and Survival39:18 The Future of Cannabis: Political Progress and Growth Opportunities49:09 Long-Term Perspectives: Investing in Cannabis52:37 Connecting with Leaf Brands and Future Outlook Guest Linkshttps://www.linkedin.com/in/jesseredmond/https://x.com/jesseredmondhttps://www.linkedin.com/company/leef-brands-inc/https://leefbrands.com/https://www.instagram.com/leefbrands/Our Links Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterAt Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.Sign up for our playbook here:

The Mid-Career GPS Podcast
300: Celebrating 300 Episodes & Your Mid-Career Journey

The Mid-Career GPS Podcast

Play Episode Listen Later Jun 10, 2025 31:48 Transcription Available


Send us a textWelcome to a major milestone—Episode 300 of The Mid-Career GPS Podcast! Only 2.6% of podcasts make it this far, and it's all thanks to YOU—our dedicated listeners navigating the ups and downs of mid-career life.In this special episode, host John Neral reflects on the journey that began during the pandemic and has grown into a go-to resource for mid-career professionals who feel stuck, undervalued, or uncertain about what's next. Whether you're burned out, frustrated with today's job market, or questioning your career direction, this episode is your reminder that you are not alone—and you are not stuck.As we look ahead to the future of the podcast, John announces a renewed mission: to help mid-career professionals not just change jobs—but find careers they truly love.In This Episode, You'll Learn:What reaching 300 episodes means and why it matters to mid-career professionalsHow the podcast is evolving to focus more on career satisfaction, not just job search strategyWhy today's job market feels broken—and what you can do about itThe biggest fears mid-career professionals face in 2025 (and how to move through them)How to take full ownership of your career journey with confidence and clarityFree Resources to Help You Navigate What's Next:

Rappin Dough
“Why Wealth Takes So Long “

Rappin Dough

Play Episode Listen Later Jun 7, 2025 18:26


Tired of feeling like wealth is crawling? In this week's Rappin Dough Live, Don Bucks explains why building wealth feels slow — and how to fix it without falling for shortcuts that backfire.You'll learn:Why most people are stuck in the slow lane financiallyHow to speed up your path with systems and strategyWhy scaling beats saving — every timeWhat to do daily to stay consistent without burning out

Gold Biz Podcast
Using Paid Ads as a Wedding Photographer with Hughes Media

Gold Biz Podcast

Play Episode Listen Later Jun 3, 2025 26:10


If you've ever felt like you're just throwing money at Facebook or Instagram ads and hoping something sticks — this episode is for YOU. I sat down with the founder of Hughes Media, the ad strategist behind countless successful photography campaigns (including mine!), to talk about what actually works when it comes to paid ads for photographers.**use referral code: RACHEL and get one month free!**We're digging into the difference between boosted posts and a real ad strategy, why your ads might not be converting, and how to make sure you're not wasting your budget — especially if you're trying to book high-end clients or grow your bookings fast.Whether you've never touched ads before or you've been frustrated by poor results, this episode breaks it down in a way that's easy to understand and ready to implement.In This Episode, We Cover:The difference between a boosted post vs. a true ad campaignWhat types of ads actually work for photographersWhy so many creatives waste money on ads that don't convertThe #1 mistake photographers make when running their own adsWhat it really takes for ads to work (hint: it's more than just a pretty photo)How to make sure your backend funnel supports your ad spendWhat results you can realistically expect from a good ad strategyWhy working with a niche ad team matters (and how Hughes Media is different)Want help with your ads? Work with Hughes Media: use referral code: RACHEL and get one month free!Join my coaching program for photographers: https://racheltraxler.com/passiontoprofit⁠⁠⁠⁠DM me “ADS” on Instagram @racheltraxler and use referral code: RACHEL and get one month free!Follow Hughes Media on IG: https://www.instagram.com/the_hughesmedia/

Content Amplified
What Can B2B Teams Learn from Radio?

Content Amplified

Play Episode Listen Later Jun 3, 2025 21:48


Send us a textIn this episode we interview Ernesto Aguilar, Executive Director of Radio Programming and Content Innovation Initiatives at KQED in San Francisco.What you'll learn in this episode:Why trust and relevance are the cornerstones of audience engagementHow public radio builds content around context, not just informationA simple yet powerful framework for storytelling borrowed from speechwriting legend Marshall GanzHow to gather real-time feedback and qualitative data to improve content strategyWhy consistency in message and presence wins in the long game of attentionTactical tips on creating urgency and emotional resonance in your storytelling

LeCorner - International
#52. 1001 - Bridging cultures through content: The rise of local sports media in emerging markets

LeCorner - International

Play Episode Listen Later Jun 2, 2025 60:53


In a region often overlooked by mainstream sports media, a local platform is challenging the status quo - legally, culturally, and commercially.In this episode, we sit down with Mohsen Garcia, co-founder of 1001, Iraq's first legal OTT streaming platform, to explore how localised content and strategic partnerships are reshaping the sports and entertainment landscape in one of the world's most complex yet connected markets.From launching a content platform in a piracy-dominated environment to securing exclusive rights to LaLiga and aggregating major players like beIN Sports and StarzPlay, Mohsen shares how 1001 is building a new kind of media ecosystem, one rooted in cultural relevance, accessible technology, and regional storytelling.We also discuss the unique role of LaSource in advising on game-changing moves like the LaLiga rights deal, and what it takes to grow from a local disruptor to a regional aggregator with global potential.Tune in to learn more about:Why Iraq is one of LaLiga's top 5 global fan markets, and what that means for sports rights in the regionHow 1001 is tackling piracy through aggregation, UX, and localised valueThe importance of regional dialects and emotional connection in media strategyWhy hybrid models (AVOD + SVOD) are key in emerging marketsHow 1001 is laying the groundwork for the next wave of digital content platformsThe potential for exporting the model to other underserved marketsWhether you're in media, sports, tech, or emerging market investment, this is an episode that reveals how local innovation is quietly leading global change.We hope you enjoy it.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Consistent and Predictable Community Podcast
How to Prepare for a Listing Appointment Like a Pro

Consistent and Predictable Community Podcast

Play Episode Listen Later May 30, 2025 11:53


Ever wonder why some agents walk into a listing presentation and already have the deal locked up… while others never get a call back? In this episode, Dan Rochon reveals the secret behind the Shock and Awe pre-listing system, how to build trust before the meeting, and why gratitude can shift everything—personally and professionally. If you're tired of losing listings to agents who “just do more,” this episode shows you how to be more.What you'll learn on this episodeWhy gratitude overrides negativity—and how to prime your mindset every morningHow the Shock and Awe system creates pre-appointment certaintyThe secret to building authority: tax record research, valuation prep, and social media strategyWhy listing and buyer appointments share one common outcomeWhy the 360 Listing System converts faster than the 80/20 buyer consultHow to start every sales process with one powerful question: What do they want?Why your role is fiduciary—not friend—and how that shift earns trustHow emotional intelligence and ethical “stalking” can uncover pain pointsWhy most agents only use 20% of the system—and what happens when you apply it allWant to build trust before you even show up—and finally stop losing listings to agents who “seem” more polished?The truth is: You don't need to hustle harder. You need to understand what's happening beneath the surface—emotionally, psychologically, and strategically. Teach to Sell gives you the blueprint to influence with integrity and convert without pressure.Preorder your copy today and step into a system that creates No Broke Months—on demand.Preorder Teach to Sell: https://www.nobrokemonths.com/teach-to-sell-preorderResources mentioned in this episodeTeach to Sell Book: Dan Rochon's upcoming book on influence, NLP, and ethical persuasion for real estate and beyond.Shock and Awe Pre-Listing System: A CPI strategy that positions agents as the authority before the appointment.80/20 Buyer Consultation: A Teach to Sell framework that helps you guide buyers with 80% listening, 20% consulting.CPI Daily Mission Worksheet: A daily exercise to stay focused on client psychology and emotional alignment. To find out more about Dan Rochon and the CPI Community, you can check these links:Website: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook: Dan RochonLinkedIn: Dan RochonTeach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead

Made for Mothers
50. The Six Lessons That Built This Podcast - And Made for Mothers

Made for Mothers

Play Episode Listen Later May 26, 2025 16:04


This week marks a major milestone, Episode 50 of the Made for Mothers podcast! In this special solo episode, Mariah reflects on the journey so far and the powerful lessons she's learned from 50 conversations with powerhouse mothers and CEOs. If you're a mom building something meaningful, these truths will feel like a permission slip and a power boost.Mariah unpacks six core takeaways that keep rising to the surface across every conversation from confidence and community to boundaries and ownership. Whether you've been here since day one or this is your first listen, this episode is full of clarity, heart, and the kind of insight that will light a fire under your leadership and motherhood.In this episode, Mariah shares:Why visibility follows ownership (and how to show up with clarity, not just volume)The shift from performing leadership to relational leadershipWhy boundaries aren't barriers—they're business strategyHow community isn't just support it's your most powerful growth strategyWhy inner work is the real work (and how business is always a mirror)The power of proximity and contagious confidence in your circleWays to Connect Outside the Podcast Follow CEO & Founder on Instagram: @mariahstockman Follow Made for Mothers on Instagram:@madeformothers.co Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/

STR Investing, The Podcast
Sales Advice From the Worlds Best Salesman

STR Investing, The Podcast

Play Episode Listen Later May 23, 2025 52:50


In this special live episode, Mark and Taylor sit down in person to riff on one of their shared obsessions: sales. But this isn't your typical sales 101 chat. It's raw, real, and full of battle-tested strategies that have helped them close deals from cars to real estate to STR investments.Here's what they dive into:Why “assuming the close” only works if you believe in your productThe “cancer pill” mindset that will transform how you sellHow to uncover and use the power dynamic in two-person sales conversationsThe underrated brilliance of Men's Wearhouse sales strategyWhy you should never book client calls at 12:00 or 12:30“Choice of two positives,” “calendar closes,” and other tricks you'll want to stealWhen and how much pressure to apply—and how to make it match your personalityThe one universal reason someone doesn't buy from youWhy storytelling beats pitching every timeWhether you're running sales for your STR business, pitching investors, or just trying to close more life deals—this episode will sharpen your edge.Biggest takeaway? Sales is just a transfer of emotion. So be real, believe in your offer, and go close.__Episode Sponsored By:STR SearchSTR Search is the industry leading property finder service. They've helped investors acquire over 215 profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com

How to Buy a Home
How to Build the Perfect Mortgage Plan (Before You Apply)

How to Buy a Home

Play Episode Listen Later May 21, 2025 47:49


The best lenders reveal why waiting to talk to a pro can cost you thousands—and how early planning unlocks smarter, cheaper options for your first home loan. In this episode, David Sidoni shares insights from 250 top first-time homebuyer lenders on what they wish buyers did months before applying for a mortgage. He explains why relying on Google or AI can backfire, and how professional advice early on can tailor your loan for better long-term outcomes. Real-life examples show how small strategic moves, like adjusting debt or rethinking a down payment, can drastically lower monthly costs. Whether you're a year out or just getting curious, this episode shows why it pays—literally—to start planning now.Quote“It's not just ‘can you get approved?'—it's are you in the best position possible with the loan structured around your full financial picture?”HighlightsWhat 250 mortgage pros say they wish clients did earlierThe massive mistake of waiting until you're “ready” to get pre-approvedWhy Google, webinars, and AI can't replace tailored financial adviceA real buyer example where paying off a car instead of boosting a down payment saved bigHow pre-planning transforms your buying power—not just your approval oddsThe difference between a cookie-cutter loan and a custom strategyWhy a free consult with a realtor-lender team could be your smartest first moveReferenced Episodes129 – Quasi: Bought out of college with the degree—proof you don't need 2 years.304 – Everything you need to know about credit.182 – Interview with a buyer who had a zero credit score and still bought a home.246 – Lease breaking: Why it shouldn't stop your buying plan.22, 58, 75, 113 – Using a 401K for your down payment.72, 199 – Myths about credit pulls.309 – Practice your mortgage payment before buying.69, 106 – Dave Ramsey episodes.198 – PMI is a privilege.216 – PMI is still a privilege—not the devil.Connect with me to find a trusted realtor in your area or to answer your burning questions!Subscribe to our YouTube Channel @HowToBuyaHomeInstagram @HowtoBuyAHomePodcastTik Tok @HowToBuyAHomeVisit our Resource Center to "Ask David" AND get your FREE Home Buying Starter Kit!David Sidoni, the "How to Buy a Home Guy," is a seasoned real estate professional and consumer advocate with two decades of experience helping first-time homebuyers navigate the real estate market. His podcast, "How to Buy a Home," is a trusted resource for anyone looking to buy their first home. It offers expert advice, actionable tips, and inspiring stories from real first-time homebuyers. With a focus on making the home-buying process accessible and understandable, David breaks down complex topics into easy-to-follow steps, covering everything from budgeting and financing to finding the right home and making an offer. Subscribe for regular market updates, and leave a review to help us reach more people. Ready for an honest, informed home-buying experience? Viva la Unicorn Revolution - join us!

Beyond Obedience The Podcast
101 | What If You're Scared of Your Dog?

Beyond Obedience The Podcast

Play Episode Listen Later May 19, 2025 36:55


Agent Power Huddle
Scripting: How to Say What You Need...to Get What You Want! How Long will it be in Sellers Market | Ed Laine | S19 E29

Agent Power Huddle

Play Episode Listen Later May 12, 2025 32:02


It's a seller's market—but it sure doesn't feel like it. Ed explains the inventory crisis, shifting buyer psychology, and how to handle tough clients with confidence.In this data-packed and candid episode, Ed unpacks the strange paradox of today's real estate market: a historic seller's market that behaves more like a buyer's market. He dives into the inventory deficit—nearly 17 million homes and growing—and explains why this isn't going away anytime soon.Ed covers:Why we're likely in a seller's market for the next decadeThe impact of the 2008 recession on today's housing shortageHow interest rates—and future rate drops—should shape buyer strategyWhy agents need to reframe conversations around price vs. total cost of ownershipA live demo of his custom GPT tool WhatWouldEdSay.com for script help and client communicationReal talk on handling volatile or emotionally reactive clients with professionalism and boundariesIf you're looking to sharpen your market knowledge and your people skills, this episode is a masterclass in both.

Weiss Advice
Serving Through Real Estate After the Military with Marcus Long

Weiss Advice

Play Episode Listen Later May 4, 2025 36:23


Send us a textWhat if your 20-year military career prepared you more for real estate than ever imagined? Marcus Long shares how he went from the Navy to multifamily real estate syndications—carving out a life focused on impact, control, and presence. In this episode of Weiss Advice, Marcus walks through his steady evolution from buying a condo as a 22-year-old college student to retiring with a 15-property portfolio. He explains why financial freedom meant more than wealth—it meant showing up for his family. Marcus also offers insight into how service members can align long-term missions with personal purpose through real estate.[00:01 - 07:00] From Service to StrategyWhy a house hack turned long-term rental laid the foundation.The significance of managing a rental while on active duty.How early decisions created long-term options.[07:01 - 14:30] Building While DeployedThe importance of staying consistent even at a slow pace.Why flexibility made single-family homes the right fit early on.How to assess readiness for transitioning into real estate full-time.[14:31 - 21:43] The Family FactorThe need for control over time as a parent.How retirement from the Navy aligned with a personal turning point.What it means to be present for your kids.[21:44 - 29:26] - Scaling Up with PurposeThe significance of learning new strategies late in his career.Why collaboration through JVs and syndications appealed to him.How mentorship and networking played a key role.[29:27 - 36:23] Legacy and ImpactThe importance of helping others in transition.How real estate became a platform for broader service.Why living intentionally matters more than hitting metricsConnect with Marcus:LinkedIn: https://www.linkedin.com/in/marcus-long-22278391/ Instagram: https://www.instagram.com/marcus.l.long/Facebook: https://www.facebook.com/marcus.longLEAVE A 5-STAR REVIEW by clicking this link.WHERE CAN I LEARN MORE?Be sure to follow me on the below platforms:Subscribe to the podcast on Apple, Spotify, Google, or Stitcher.LinkedInYoutubeExclusive Facebook Groupwww.yonahweiss.comNone of this could be possible without the awesome team at Buzzsprout. They make it easy to get your show listed on every major podcast platform.Tweetable Quotes:“I didn't want a nine-to-five. I wanted something that gave me more control over my time so I could be present with my family.” - Marcus Long“As I transitioned out of the military, I found that real estate gave me the ability to keep serSupport the show

FEMALE LEADERSHIP COLLECTIVE PODCAST
Start the Lifestyle, Then Build the Business: Why Doing It Backwards Actually Works with Trang, Marketing Strategist & Founder of Dream Accelerator

FEMALE LEADERSHIP COLLECTIVE PODCAST

Play Episode Listen Later May 4, 2025 58:09


What if the freedom lifestyle you're craving isn't something you earn later... but something you begin living now?In today's episode, I'm joined by the incredible Trang, founder of Dream Accelerator, who left her corporate job, booked a one-way ticket across the world, and built a freedom-based content agency for some of the world's leading multimillionaire coaches, on her own terms. We explore what happens when you stop waiting for the “right time” and start leading with lifestyle, softness, and trust in your vision.Whether you're in the early stages of business or already established, this conversation is your permission slip to start living the life you dream of now instead of waiting.We cover:Her content strategy that helped a client grow from $50k to $2MHow Trang replaced her full-time salary in her first month of businessWhy “I'm ready” is the most powerful strategyWhy she chose to travel before building her business and how it workedWhat it looks like to create content that feels like truth, not pressureConnect with TrangFree Download: https://dreamaccelerator.com.au/content-strategyContent Freedom Session: https://dreamaccelerator.com.au/content-freedom CLICK HERE⁠⁠ to apply for LAUNCH ACADEMYOr hit the link: ⁠⁠https://femaleleadershipcollective.com/launch-academy

The Confidence Doc Podcast with Dr. Rukmini (Vinaya) Rednam
Transform Your Brand: Amber Hurdle on Aligning Identity, Strategy, and Authentic Impact

The Confidence Doc Podcast with Dr. Rukmini (Vinaya) Rednam

Play Episode Listen Later May 2, 2025 34:36


In this episode of The Confidence Doc, Houston plastic surgeon Dr. Rukmini Rednam sits down with Amber Hurdle, a globally recognized brand strategist and keynote speaker. Amber shares how she helps companies, from Fortune 100s to fast-growing startups, build magnetic brand experiences by aligning identity, purpose, and strategy. She reflects on her journey into branding and explains why true branding goes far beyond logos and colors, diving into values, personality, and impact.They explore how personal identity shapes brand voice and why authenticity is essential in digital communication. Amber breaks down how she uses AI to enhance branding efforts without losing the human touch, including training her own AI to replicate her tone for more natural-sounding, on-brand content. She emphasizes the value of using templates as a foundation for personalized, impactful messaging.Key Topics Covered:Amber Hurdle's journey into branding and strategyWhy branding is more than just visualsHow to use personality to shape your brandStaying authentic while using AI toolsCommunicating with purpose and clarityReal examples of branding with AITune in for a conversation on brand alignment, personal growth, and the tools that help businesses and individuals leave a lasting impression.Follow Amber Hurdle:LinkedIn: http://www.linkedin.com/in/theamberhurdle Facebook: https://www.facebook.com/theamberhurdle Twitter: https://twitter.com/theamberhurdle Instagram: https://www.instagram.com/theamberhurdle/ YouTube: http://www.youtube.com/user/amberhurdle/Brand Edge AcceleratorYour reputation is your currency—and it should be working overtime for you. Brand Edge Accelerator is a membership program designed for founders, entrepreneurs, and business leaders who are scaling their brands and need a strategic, results-driven approach to positioning themselves as authorities in their industries while leveraging the power of AI.Request your consultation here:Contact Rukmini Rednam, MD in Houston TX and The Woodlands (drrukminirednam.com)

Weiss Advice
The Development Advantage with Justin Goodin

Weiss Advice

Play Episode Listen Later Apr 27, 2025 25:58


Send us a textCan a developer truly succeed by focusing exclusively on local markets while others chase nationwide opportunities? In this enlightening episode, Justin Goodin, a focused multifamily developer from Indianapolis, Indiana, shares his fascinating journey from working as a multifamily underwriter at a bank to becoming a full-time developer of Class A luxury apartments. Justin shares his journey from bank underwriter to full-time developer and explains why he focuses solely on ground-up projects in Indiana. He discusses his strategic shift from syndication to development, his build-lease-sell business model, and why he puts his own capital at risk during pre-development to build investor trust.  [00:01 - 05:09] From Banking to Building: Justin's Real Estate JourneyHow education shaped his pathWhy multifamily development became his focusThe importance of evolving your investment strategy[05:10 - 10:46] Strategic Pivot to Development in a Competitive MarketWhat drove the shift from syndication to developmentHow market fundamentals support development nowWhy the build-and-sell model works better[10:47 - 15:31] The Developer's Business Model and Market PositioningHow the developer functions as a project orchestratorWhy local market knowledge creates a competitive advantageThe need for hands-on involvement[15:32 - 20:29] Lessons Learned From Syndication ExperienceWhat timeline can to expect for development projectsThe significance of a focused strategyWhy fixed-rate debt matters[20:30 - 25:58] Building Teams and Defining SuccessHow to select the right business partnersWhat success truly means beyond profitsThe importance of meaningful connectionsConnect with Justin:LinkedIn: https://www.linkedin.com/in/justingoodin/Facebook: https://www.facebook.com/justin.goodin.16LEAVE A 5-STAR REVIEW by clicking this link.WHERE CAN I LEARN MORE?Be sure to follow me on the below platforms:Subscribe to the podcast on Apple, Spotify, Google, or Stitcher.LinkedInYoutubeExclusive Facebook Groupwww.yonahweiss.comNone of this could be possible without the awesome team at Buzzsprout. They make it easy to get your show listed on every major podcast platform.Tweetable Quotes:"I just think there's so much opportunity in development. I think there's just a lot less investors willing to put up that work, to learn this stuff in the beginning... to get these projects off the ground." - Justin Goodin"If you can take interest rate risk off the table by just fixing your debt, it's just one less variable that you have tSupport the show

The Rich Somers Report
Real Estate Investing in the Face of Tariffs: Capital Markets Analysis and Buying Opportunities | Suraj Desai Saturday Edition E338

The Rich Somers Report

Play Episode Listen Later Apr 26, 2025 42:03


How do you invest when lenders are pulling back, the market is volatile, and headlines are full of uncertainty? In this episode of The Rich Somers Report, Rich sits down with Suraj Desi—lender, capital markets expert, and long-time debt advisor in the boutique hotel space—to break down the real impact tariffs and shifting economic conditions are having on real estate lending.Rich and Suraj discuss:How volatility is affecting short-term debt and long-term capital markets strategyWhy banks and bridge lenders are pausing deals—and what it means for borrowersThe sectors most vulnerable to slowdown, and where opportunity is already surfacingWhy the next 6 to 9 months could present the best buying window in yearsHow experienced operators are getting deals done while others sit on the sidelinesSuraj shares how boutique hotel investors should prepare, what banks are really looking for in today's environment, and why having equity ready—and a clear business plan—will be critical for navigating 2025. If you're actively investing or planning to enter during this cycle, this episode delivers a full breakdown of what's happening in the capital markets and where to strike next.Let me know if you'd like supporting copy or a shorter version!Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

The Alpha Male Coach Podcast
Episode 308: Rising From The Ashes

The Alpha Male Coach Podcast

Play Episode Listen Later Apr 25, 2025 39:27


In this powerful, raw, and transformational episode, Kevin shares the intimate story of his recent "death" — not physical, but spiritual — and the profound rebirth that followed. After closing down the Academy and retreating from his public role as the Alpha Male Coach, Kevin faced a deep and necessary ego death, navigating through the darkness of a Portland winter and the heavier shadows of the soul. This episode is both a confession and a celebration — an unveiling of the inner metamorphosis that led to a seismic shift in his spiritual understanding.What emerges is a new message, a new mission, and a new podcast. Kevin introduces the next evolution in his journey: moving from simple teachings of universal truths to applying them on a much deeper level. His new paradigm? Life is a game — not a courtroom of judgment, not a classroom of endless testing, but a game meant to be played with joy, strategy, and the full embrace of your alpha essence.He explains how most people aren't winning because they either don't know the rules or haven't found their strategy. This is the foundation for the next 300+ episodes: teaching you the rules, helping you craft your strategy, and guiding you toward victory — in money, relationships, health, and beyond.If you've followed the Alpha Male Coach podcast from the beginning, this episode is your bridge to a whole new dimension. Kevin rises like the Phoenix from the ashes and invites you to rise with him.In This Episode, You'll Learn:Why everyone wants you to win—and how that truth is based in shared human consciousnessThe meaning of energetic DNA and karma, and how they shape your journeyThe difference between universal rules and personal strategyWhy material rewards are not the purpose, but the byproduct, of inner transformationHow the redesigned Alpha Male Coach Academy will help you build your strategy for lifeWhat's ahead: live streams, YouTube teachings, and deeper one-on-one guidanceResources and Mentions:The Alpha Male Coach Academy – A redesigned experience focused on helping you create a personal strategy for winning the game of life. Visit thealphamalecoach.com for more information.Newsletter Signup – Stay up to date with announcements for live streams, new episodes, and more.YouTube Channel – Coming soon, featuring visual teachings and live interaction.Social Media Platforms – Additional content and event alerts will be shared through these new channels.Action Steps:Reflect on your desire to win and how it reflects our shared human experience.Sign up for the newsletter at thealphamalecoach.com to be notified of upcoming live teachings.Begin thinking about your unique strategy to apply the universal rules of the game.Stay tuned for future episodes that dive into the actual rules and how to use them.Final WordsCoach Kevin's message this week is a transmission of truth: you are here for transformation, and winning is your birthright. As we continue the journey, you'll not only understand the rules of the game—you'll begin mastering them.

Content Amplified
How Do You Inspire With Short Videos?

Content Amplified

Play Episode Listen Later Apr 22, 2025 13:43


Send us a textIn this episode we interview Blake Harbison, content creator and video marketing specialist at Peachtree Entertainment.What you'll learn in this episode:The three content pillars that guide Blake's video strategyWhy emotional resonance is the most powerful marketing toolHow to capture attention in the first three seconds of a videoTips for small businesses creating content with just a phoneWhy a mix of polished and raw footage drives better engagementBlake's no-frills approach to analyzing content performanceHow to balance inspiration, education and a call to action in one clip

“What It’s Really Like to be an Entrepreneur”
#451: Cold Start to Marketing Success with Rita Barry

“What It’s Really Like to be an Entrepreneur”

Play Episode Listen Later Apr 20, 2025 20:25


In this episode of That Entrepreneur Show, host Vincent A. Lanci sits down with Rita Barry, founder of Rita Barry & Co., a digital marketing agency helping female-founded businesses scale through strategy-first marketing and a data-driven approach to customer acquisition.Joining us from chilly Canada (we're talking -30°C!), Rita opens up about her unexpected leap into entrepreneurship—from a stay-at-home mom teaching herself to code out of boredom, to building a powerhouse agency responsible for over $86 million in client ad spend.You'll hear Rita's take on:The importance of separating big-picture strategy from daily tacticsHow trusting her gut and listening to client feedback became her business compassThe mindset shift she had to make from “right answers” in school to the constant failures in entrepreneurshipThe most common marketing mistakes she sees—and what should be in every strategyWhy relational marketing always wins over chasing trafficPlus, enjoy a fun cross-border chat about hockey, Canadian stereotypes, and surviving cold winters with grace.Rita's story is a powerful reminder that some of the most impactful businesses are born not from a master plan—but from curiosity, resilience, and simply figuring it out along the way.Follow the show and tag a fellow entrepreneur who needs this episode!Support the showWant the freebie from our guest? Question for our guest or Vincent? Want to become a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.

CRNA School Prep Academy Podcast
How to Get Into CRNA School with Less Than 1 Year of ICU Experience at the Time of Application w. Dalton, Nurse Anesthesia Resident and CSPA Student

CRNA School Prep Academy Podcast

Play Episode Listen Later Apr 2, 2025 20:27


Join the Free CSPA Community! Get real answers and expert guidance in a welcoming space that's free from misinformation and negativity. You don't have to do this alone! Join Now: https://www.cspaedu.com/communityWhat if the hardest part of becoming a CRNA… is simply getting into school?In this inspiring episode, Jenny sits down with Dalton, who recently gained CRNA school admission, proving that you don't need years of ICU experience to make your CRNA dream a reality. Discover how a spontaneous shadowing opportunity sparked Dalton's passion, what really helped him stand out to admissions panels, and how he overcame imposter syndrome and a lack of support to land that coveted acceptance letter.You'll learn:Why persistence always beats perfectionThe mindset shift that transformed Dalton's entire journeyThe underrated “little things” that helped him rise above the competitionHow the CSPA 12 Month Intensive helped him build confidence and strategyWhy standing out doesn't mean having a “perfect story” — it means taking actionIf you've ever doubted whether you're “ready” or “experienced enough” to apply, this is your sign to go for it — and this episode will show you how.Hit play and get ready to feel empowered, inspired, and ready to take the next step in your CRNA journey.Become a member of CRNA School Prep Academy! Get access to application & interview preparation resources plus ICU Educational Workshops that have helped thousands of nurses accelerate their CRNA success. Click Here: https://cspaedu.com/joinWant Guaranteed CRNA School Admission? Learn More about the CSPA 12-Month Intensive Here: https://www.cspaedu.com/meblfktoGet CRNA School insights sent straight to your inbox! Sign up for the CSPA email newsletter: https://www.cspaedu.com/podcast-emailBook a mock interview, resume or personal statement critique, transcript review and more: www.teachrn.comGet into CRNA School- Guaranteed! Start the CSPA 12-Month Intensive Today! Click Here: https://www.cspaedu.com/meblfkto

Small But Mighty Agency
How Small Agencies Grow Without the Grind

Small But Mighty Agency

Play Episode Listen Later Apr 2, 2025 10:40


When I helped sell and exit a niche agency in the orthodontic space, one thing became crystal clear: we didn't grow by chasing everything.We grew by staying focused, building trust, and saying no to the wrong opportunities — even when it felt risky.It wasn't loud, but it was strategic, and it worked.And that approach?It's not just relevant — it's exactly what works in today's skeptical market.Clients are more cautious. Referral partners are more selective. And hustle-heavy growth tactics? They're falling flat.What I'm seeing across the agencies I work with — and inside Agency Together — is a shift:

The Digital Agency Growth Podcast
Matt Pensinger on How Agencies Can Drive Growth by Farming Existing Clients

The Digital Agency Growth Podcast

Play Episode Listen Later Apr 1, 2025 51:31


Many agencies focus heavily on new business, chasing logos and cold leads—while the biggest growth opportunity is already in front of them. In this episode of The Digital Agency Growth Podcast, Dan Englander is joined by Matt Pensinger, founder of Accelerate Advisors and former EVP at Jack Morton, to talk about how agencies can stop leaving money on the table and start expanding inside existing accounts.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.Drawing from over a decade of experience working with major brands like McDonald's, P&G, and Diageo, Matt shares how agency leaders can build deeper relationships, navigate client-side politics, and turn trust into long-term revenue. You'll also learn why in-housing doesn't have to mean losing the account, how to build a win-back campaign, and what separates the agencies that stay top-of-mind from the ones that don't.This week's episode is all about building client trust, navigating internal change, and unlocking untapped growth within your current book of business. In this episode, Dan and Matt discuss the following:Why agencies over-prioritize new business and overlook their biggest assetThe importance of relationship mapping inside complex client organizationsWhat to do when your point of contact leaves the companyWhen churn is actually a good thingHow to re-engage lapsed clients with a win-back strategyWhy origin stories and strategic perspective matter in pitchesHow to have better conversations around in-housing and agency valueThank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH MATT PENSINGER:LinkedInJack Morton WorldwideCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

The Affluent Entrepreneur Show
The Best Financial Strategy For Your Income Level: $30k, $67k. $100K+

The Affluent Entrepreneur Show

Play Episode Listen Later Mar 27, 2025 30:27


Welcome to another engaging episode of the Building Your Money Machine Show. This time, I'm diving into a conversation about crafting the best financial strategies tailored to your current income level, whether you're making $30k, $67k, or over $100k. If you've ever wondered why you're struggling to build wealth no matter your income bracket, this episode is for you. It's all about finding the right strategies for where you are today to ensure you're not leaving money or opportunities on the table.I open up about the common misconception that merely earning more money will solve financial problems. However, without a solid strategy, it's like pouring water into a leaky bucket—it just disappears. I simplify and break down actionable steps for three key income breakpoints, as covered in my book, Building Your Money Machine. So by the end of this episode, you'll know exactly what to do to build wealth effectively for your income level, and I'll introduce the four wealth drivers necessary to make it happen.Each income level carries distinct focus areas and challenges. I provide insights into practical actions like negotiating bills, and why debt management is critical.IN TODAY'S EPISODE, I DISCUSS:The pitfalls of wanting more income without a financial strategyWhy saving rate at lower income levels is paramount to wealth buildingThe transition from financial stability to financial security as income increasesHow to minimize lifestyle creepBuilding a true money machine at $100k+ incomeRECOMMENDED EPISODES FOR YOUIf you liked this episode, click here to enjoy these and more:https://melabraham.com/show/The games and strategies of the rich. What I learned as a CPA for the ultra wealthy. You Can Change Your Finances in 8 Weeks... Here's HowThe #1 Finance Book Millionaires Won't Tell You About11 Tiny Habits That Made Me RichIt Took Me 30+ Years to Realize What I'll Tell You in 22 MinsRECOMMENDED VIDEOS FOR YOU If you liked this video, you'll love these ones:The games and strategies of the rich. What I learned as a CPA for the ultra wealthy: https://youtu.be/V__Qgkqv4SQYou Can Change Your Finances in 8 Weeks... Here's How: https://youtu.be/QYYAKjXeMZwThe #1 Finance Book Millionaires Won't Tell You About: https://youtu.be/Z_QHXVak_m011 Tiny Habits That Made Me Rich: https://youtu.be/UFByH_2OAl4ORDER MY NEW USA TODAY BESTSELLING BOOK:Building Your Money Machine: How to Get Your Money to Work Harder For You Than You Did For It!The key to building the life you desire and deserve is to build your Money Machine—a powerful system designed to generate income that's no longer tied to your work or efforts. This step-by-step guide goes beyond the general idea of personal finance and wealth creation and reveals the holistic approach to transforming your relationship with money to allow you to enjoy financial freedom and peace of mind.Part money philosophy, part money mindset, part strategy, and part tactical action, these powerful frameworks will show you how to build your money machine.When you do you'll also get over $1100 in wealth resources & bonuses for FREE! TAKE THE FINANCIAL FREEDOM QUIZ:Take this free quiz to see where you are on the path to financial freedom and what your next steps are to move you to a new financial destiny at http://www.YourFinancialFreedomQuiz.com

StreamTime Podcast
Inside NBC's Power Plays: Olympics, NBA, NFL, and the Premier League

StreamTime Podcast

Play Episode Listen Later Mar 26, 2025 49:52


From Super Bowls to the Olympic Games, NBC Sports has been a dominant force in live sports broadcasting. But as the sports media landscape rapidly evolves, how is the network adapting and staying ahead? In this episode of StreamTime Sports, co-host Nick Meacham sits down with Jon Miller, President of Acquisitions and Partnerships at NBC Sports, for an exclusive look at the network's biggest rights deals and strategic moves. With more than four decades in the game, Jon shares behind-the-scenes insight into how NBC is navigating the modern sports media landscape—from legacy partnerships to digital transformation.Key Talking Points:The return of the NBA to NBC and what it signals for the networkDeepening ties with the Olympics and what's next for the partnershipThe role of Peacock in NBC's evolving live sports strategyWhy the Premier League relationship stands out from the restNBC's push to build and own its own sports properties

The Business Of Marketing
Content Monetization and the Future of Marketing with Joe Pulizzi

The Business Of Marketing

Play Episode Listen Later Mar 25, 2025 30:24


Joe Pulizzi, the "Godfather of Content Marketing," shares how businesses and creators can build sustainable, revenue-generating content brands. From monetization strategies and employee-driven content to the impact of AI on content creation, Joe unpacks what's working today—and what's next for content entrepreneurs.He also explores why most companies underutilize their employees as brand advocates, how to diversify revenue streams, and the biggest missed opportunities in content marketing right now.Conversation points:Why content creators need multiple revenue streams to succeedHow AI is changing content creation and marketing strategyWhy brands should empower employees as content creatorsHow to pivot when your content strategy needs a refreshThe key to sustainable content businesses and personal brandsWhy networking and live events still matter in the digital age A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Fintech Leaders
Shensi Ding, Merge Co-Founder - Lessons for First-Time Founders, $75M to build API Infrastructure in an AI World, The Truth About Fundraising

Fintech Leaders

Play Episode Listen Later Mar 18, 2025 30:10


Send us a textMiguel Armaza interviews Shensi Ding, Co-Founder of Merge, an integrations infrastructure platform that has quickly grown from serving early-stage startups to powering integration layers for some of the largest financial services companies in the world including Revolut, Airwallex, Ramp, Brex and many more. They have raised a total of $75 million from great investors including NEA, Addition, and Accel.In this episode, we discuss:Building credibility with engineers and product teamsUnique advantages of being a first-time founder. Plus some hard lessons learned.How customer obsession and early security investments shaped company strategyWhy fundraising is a game with rules first-time founders need to learn... and a lot more! Want more podcast episodes? Join me and follow Fintech Leaders today on Apple, Spotify, or your favorite podcast app for weekly conversations with today's global leaders that will dominate the 21st century in fintech, business, and beyond.Do you prefer a written summary? Check out the Fintech Leaders newsletter and join 75,000+ readers and listeners worldwide!Miguel Armaza is Co-Founder and General Partner of Gilgamesh Ventures, a seed-stage investment fund focused on fintech in the Americas. He also hosts and writes the Fintech Leaders podcast and newsletter.Miguel on LinkedIn: https://bit.ly/3nKha4ZMiguel on Twitter: https://bit.ly/2Jb5oBcFintech Leaders Newsletter: bit.ly/3jWIp

The Raquel Show
Why Retreats Are a Non-Negotiable for Business and Personal Growth

The Raquel Show

Play Episode Listen Later Mar 11, 2025 8:51 Transcription Available


Retreats aren't just a luxury—they're a necessity for entrepreneurs who want to scale their businesses, refocus their vision, and avoid burnout. In this episode, I'm diving deep into why business retreats should be a non-negotiable part of your growth strategy.I'll share my personal experience of how stepping away from the daily grind helped me gain clarity, create high-level connections, and even unlock unexpected investment opportunities. Whether you're a real estate entrepreneur, an investor, or a business leader, you'll discover how retreats can help you recharge your energy, spark creativity, and surround yourself with the right people.We'll break down the difference between business retreats and traditional conferences, the real impact of an intimate, high-level environment, and how you can start prioritizing retreats—whether by attending one or creating your own.If you've ever felt stuck in the constant hustle, this episode is for you. It's time to think bigger, take intentional breaks, and align your energy with your vision.Key Takeaways:Why business retreats provide clarity and vision for entrepreneursHow stepping away can lead to breakthrough ideas and innovationThe power of deep, high-level connections in an intimate retreat settingPractical ways to incorporate retreats into your business strategyWhy investing in yourself is the best way to scale your businessIf this episode resonates with you, share it with someone who needs to hear it. And don't forget—playing bigger starts with thinking bigger.---Thank you for joining me on this episode of The Raquel Show, and remember, keep pushing your limits to achieve your goals.For updates and collaborations or opportunities, go to www.LetsPlayBigger.comFind more resources on our websitehttps://raquelq.com/podcast/Follow Raquel on Raquel Quinet's socials:Instagram | YouTube | Facebook | LinkedInCheck Out Our2025 Play Bigger EventsApply to be in our Play Bigger MastermindGrow Your Real Estate Business with Real BrokerageJoin our Facebook Play Bigger Community

The Hard Corps Marketing Show
3 Super Bowl Ads Forgot This Marketing Strategy ft Dave Kustin | Hard Corps Marketing Show | Ep 408

The Hard Corps Marketing Show

Play Episode Listen Later Mar 11, 2025 41:05


How can brand positioning and messaging elevate your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Dave Kustin, a seasoned marketing leader and CEO & Founder of Element-M. Dave brings a wealth of knowledge on brand positioning, differentiation, and the power of universal truths to help brands connect with consumers and stand out in a competitive market.Dave dives deep into the importance of leveraging unique brand attributes to captivate customer attention and set yourself apart from competitors. He also evaluates various Super Bowl ads, discussing their effectiveness and why problem-solving in messaging is crucial. Throughout the conversation, Dave emphasizes the need for brands to undergo either evolutionary or revolutionary rebranding based on honest assessments of their strengths, weaknesses, and customer perceptions.In this episode, we cover:How to leverage brand attributes for differentiation and customer engagementThe importance of problem-solving in your messaging strategyWhy rebranding might be necessary and how to approach itThe distinction between advertising copy and content marketingPractical advice on conducting brand audits and aligning your team around a compelling missionIf you're looking to refine your brand strategy and connect with your audience on a deeper level, this episode is full of valuable insights you won't want to miss!

The Hard Corps Marketing Show
Are You Measuring Marketing Success All WRONG? ft Janelle Amos | Hard Corps Marketing Show | Ep 402

The Hard Corps Marketing Show

Play Episode Listen Later Feb 18, 2025 34:35


How can shifting your marketing focus from MQLs to revenue-driven KPIs transform your business?In this episode of The Hard Corps Marketing Show, I sat down with Janelle Amos, a seasoned marketing leader, entrepreneur, and Founder & Chief Strategist of Elevate Growth. Janelle brings her extensive expertise to the table, discussing how businesses can move away from outdated metrics like Marketing Qualified Leads (MQLs) and Sales Accepted Opportunities (SAOs) to focus on revenue-driven goals.Janelle breaks down why aligning marketing and sales teams around common revenue objectives is crucial for success. She also delves into how AI is reshaping the marketing landscape, the importance of leveraging first-party website data for understanding intent signals, and how maintaining curiosity and embracing continuous learning are vital for personal and professional growth.In this episode, we cover:The shift from MQLs and SAOs to focusing on revenue-based KPIsThe growing role of AI in marketing and its impact on strategyWhy first-party website data is key to understanding customer intentThe power of curiosity and continuous learning in career developmentLeadership insights: How empathy and empowerment play a role in shaping successful teamsIf you're ready to redefine your marketing metrics and align your teams around real growth goals, this episode is packed with actionable insights you won't want to miss!

WorkWell
'Come As You Are' at Work (Terms & Conditions Apply) with Farah Harris

WorkWell

Play Episode Listen Later Feb 13, 2025 51:53


Come As You Are' at Work (Terms & Conditions Apply) with Farah HarrisIn this episode of The WorkWell Podcast™, Jen Fisher speaks with Farah Harris, licensed psychotherapist, workplace wellbeing expert, and CEO of Working Well Daily. Her book "The Color of Emotional Intelligence" challenges us to rethink what authenticity and emotional intelligence really mean across different cultures and identities in the workplace. Episode Highlights: The hidden costs of "bringing your whole self to work" Why emotional intelligence looks different across cultures and backgrounds How our family dynamics shape our workplace emotional expressionThe real price of fitting into "professional" cultureWhat looks like "high EQ" might actually be a survival strategyWhy declaring "safe spaces" doesn't make them safeThe problem with one-size-fits-all approaches to emotional intelligenceHow power dynamics affect workplace authenticityThe importance of having "safe people" to process workplace experiences Quotable Moment: "If you can't take what you're learning outside of the four walls of the workplace, then is it truly applicable? Is it truly authentic?" - Farah Harris Lyra Lens: We're excited to introduce Lyra Lens, a new segment with our friends from Lyra Health. "The beauty of inclusion and diversity at work is shifting from 'why do you do it like that?' to 'what can I learn from someone who does it differently?'" Andrea Holman shares this and other insights in today's Lyra Lens segment, where she joins Jen Fisher to discuss cultural humility in the workplace. Resources: This episode of The WorkWell Podcast™ is made possible by Lyra Health, a premier global workforce mental health solution. Learn more at Lyrahealth.com/workwell.

Secrets To Scaling Online
Ep 619: How One of the LAST Sock Factories in America is Winning this 2025 with Nate Banks

Secrets To Scaling Online

Play Episode Listen Later Feb 11, 2025 36:01


Send us a textMeet Nate Banks—a third-generation sock manufacturer who's keeping American-made socks alive while playing the DTC game like a pro.Back in the day, there were over 130 sock factories in the U.S. Now? Just two remain. And Nate runs one of them.How did he survive while everyone else disappeared? Simple: He adapted.In this episode, we get into:How Nate went from folding socks in his grandparents' living room to selling millions of pairsWhy AI + automation are the only way U.S. factories will surviveThe big shift in DTC that's forcing brands to rethink their entire strategyWhy he ditched the polished ads and started filming raw, unfiltered videos—and why they work 10x betterThis one's packed with real talk, wild stories, and lessons from the trenches. Let's go! Key Takeaways from the Episode:DTC is the Future (But Not How You Think)Forget mass production—Nate's factory thrives by going hyper-custom and leaning into small-batch, niche products.AI & Automation = The New Manufacturing PlaybookFrom lean inventory to better margins, Nate is proving that AI isn't just for tech bros—it's for factories, too.Authenticity > EverythingForget fancy ads. Nate's best-performing videos? Him talking to the camera in his factory. Turns out, people trust real humans.If You're Not Building Systems, You're ScrewedScaling isn't about working harder—it's about working smarter. Nate breaks down how he's structuring his business to run itself.The Next Big DTC Shift? It's Already Happening.TikTok Shop, social commerce, creators—Jordan & Nate break down where the game is headed.ABOUT THE GUEST – NATE BANKSWho is Nate?Third-gen sock maker running one of the last U.S. sock factoriesBuilt a vertically integrated factory that makes everything in-housePivoted to custom DTC & contract manufacturing to stay aheadAll-in on AI & automation to future-proof his businessIf you're in DTC, ecommerce, or just love wild business stories, you don't want to miss this one.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Your Healthiest Healthy with Samantha Harris
Smart Supplements: Must-Haves for Wellness & What to Avoid with guest expert Dr. Taz

Your Healthiest Healthy with Samantha Harris

Play Episode Listen Later Feb 5, 2025 35:22


Smart Supplements: Must-Haves for Wellness & What to Avoid with guest expert Dr. Taz You don't have to be a nutrition expert or spend a fortune on supplements to improve your health.The key is understanding your body's needs and filling the gaps with the right nutrients.Start by identifying common deficiencies, focus on quality, and tailor your supplementation to your individual health goals. Over time, the right supplements will support your energy, immunity, and overall wellness!TUNE IN and let's explore together with Dr. Taz Bhatia CEO of CentreSpringMD, a Board-Certified Integrative Medicine and Pediatrics specialist, Certified Nutritionist, and Best-Selling Author. In this episode, you will learn:The importance of personalizing your supplementation based on your individual needsChoosing high-quality supplements that support your health goalsWhy bioavailability matters in choosing the right form of supplements (e.g., methylated B vitamins, chelated magnesium)Overcoming common obstacles like supplement confusion and overwhelming choicesThe role of expert guidance in choosing the best supplements for youBenefits of supporting gut health for better nutrient absorptionHow to balance supplementation with a nutrient-dense dietThe importance of consistency in taking supplements dailyUnderstanding how supplements complement your overall health strategyWhy transparency in ingredient sourcing and certification is essential for safetyThe impact of combining supplements with lifestyle changes for maximum health benefitsEncouragement to prioritize long-term health over quick fixesThe role of mindfulness in supplementation—knowing when to adjust or stop certain supplementsHow to track progress and make adjustments based on your health needsFocusing on the synergy between different supplements for optimal resultsAbout our guest expert Tasneem Bahtia, MD:Dr. Taz, MD, founder and CEO of CentreSpringMD, has over 25 years of experience in medicine, combining Western and Eastern healing practices to treat the whole family. As a board-certified doctor, mother, and entrepreneur, she pioneered a holistic approach to health after personal health challenges led her to explore nutrition, homeopathy, and Eastern medicine. In 2009, she opened CentreSpringMD in Atlanta, growing it into a nationally recognized practice with multiple locations and a global telehealth platform. Dr. Taz is passionate about empowering families to live healthier, more balanced lives through integrative care.Instagram: https://www.instagram.com/drtazmdWebsite: https://centrespringmd.com/****************************************Protect Your Health with These Trusted Clinically Proven Vitamins, Supplements & ProteinA healthy diet, exercise, and positive changes to your lifestyle will make a huge difference, and adding the support from my most trusted dietary supplements and protein may help take you one step closer to reclaiming or elevating your health outcomes.Time to personalize your vitamin regimen!It's the holistic nutrition starter pack tailored to you. YOUR unique biology, health goals, lifestyle habits and even your...

Content Amplified
How Do You Prove Content's Value?

Content Amplified

Play Episode Listen Later Feb 5, 2025 20:13


Send us a textIn this episode, we interview Allison Videtti, Chief Marketing Officer at Empeople Credit Union. With over a decade in marketing, Allison shares her journey from content marketer to CMO and breaks down the real impact of content on business growth.What you'll learn in this episode:Why content marketers have a unique path to leadershipHow to align content with business objectives for real impactThe key metrics that matter—beyond likes and sharesHow to use ad equivalency to prove content's ROIThe power of proactive reporting to justify your content strategyWhy content isn't just for marketing—it's a business-wide assetIf you want to move beyond vanity metrics and show real value, this episode is for you.

Breakthrough Brand Podcast
302: The Ultimate Guide to Starting a Podcast in 2025 (8 Things You MUST Do!)

Breakthrough Brand Podcast

Play Episode Listen Later Jan 21, 2025 52:12


If you've ever thought about starting a podcast—or you already have one and want to take it to the next level—this episode is for you! After hitting 300 episodes, I'm pulling back the curtain and sharing exactly what I'd do if I were launching a brand-new podcast in 2025. Spoiler: the podcasting landscape has changed A LOT since I started in 2019, and there are some big shifts you need to know about.In this episode, I'm sharing:Why niching down is more important than ever (and how to do it right)The biggest mistake new podcasters make—and how to avoid itSmart ways to monetize your show from day one (without relying on sponsors)How to decide if YouTube should be part of your podcast strategyWhy interviews alone might not be the best format for growthThe #1 thing that separates successful podcasts from the restWhether you're just starting or looking to refresh your strategy, this episode is packed with actionable tips to help you start a podcast in 2025. If you're ready to learn more, head here to join me inside Podcast Success Blueprint: https://elizabethmccravy.com/psbLinks Mentioned:- Join me inside the Podcast Success Blueprint: https://elizabethmccravy.com/psb - Grab my Free Podcast Equipment Guide: https://elizabethmccravy.com/record - Sign up for a free trial on Buzzsprout: https://elizabethmccravy.com/buzzsprout- Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/showit-website-templates/  - Join me inside Booked Out Designer: https://elizabethmccravy.com/bod  - Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook  - Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/   Supercharge your email list with BDOW!. This powerful software helps you target the right visitor with the right message at the right time. Get 25% off your subscription with the code ELIZABETH for a limited time! Head to elizabethmccravy.com/BDOW to grab the deal and snag a free BDOW! template I designed just for you and start building a bigger email list, faster! Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM