Podcasts about strategywhy

In this episode of That Entrepreneur Show, host Vincent A. Lanci sits down with Rita Barry, founder of Rita Barry & Co., a digital marketing agency helping female-founded businesses scale through strategy-first marketing and a data-driven approach to customer acquisition.Joining us from chilly Canada (we're talking -30°C!), Rita opens up about her unexpected leap into entrepreneurship—from a stay-at-home mom teaching herself to code out of boredom, to building a powerhouse agency responsible for over $86 million in client ad spend.You'll hear Rita's take on:The importance of separating big-picture strategy from daily tacticsHow trusting her gut and listening to client feedback became her business compassThe mindset shift she had to make from “right answers” in school to the constant failures in entrepreneurshipThe most common marketing mistakes she sees—and what should be in every strategyWhy relational marketing always wins over chasing trafficPlus, enjoy a fun cross-border chat about hockey, Canadian stereotypes, and surviving cold winters with grace.Rita's story is a powerful reminder that some of the most impactful businesses are born not from a master plan—but from curiosity, resilience, and simply figuring it out along the way.Follow the show and tag a fellow entrepreneur who needs this episode!Support the showWant the freebie from our guest? Question for our guest or Vincent? Want to become a guest or show partner? Email Danica at PodcastsByLanci@gmail.com.Show Partners:Coming Alive Podcast Production: www.comingalivepodcastproduction.comJohn Ford's Empathy Card Set and App: https://www.empathyset.com/ Music Credits: Copyright Free Music from Adventure by MusicbyAden.

If you're searching for an ADHD productivity coach for entrepreneurs, this episode is your breakthrough moment.

Join the Free CSPA Community! Get real answers and expert guidance in a welcoming space that's free from misinformation and negativity. You don't have to do this alone! Join Now: https://www.cspaedu.com/communityWhat if the hardest part of becoming a CRNA… is simply getting into school?In this inspiring episode, Jenny sits down with Dalton, who recently gained CRNA school admission, proving that you don't need years of ICU experience to make your CRNA dream a reality. Discover how a spontaneous shadowing opportunity sparked Dalton's passion, what really helped him stand out to admissions panels, and how he overcame imposter syndrome and a lack of support to land that coveted acceptance letter.You'll learn:Why persistence always beats perfectionThe mindset shift that transformed Dalton's entire journeyThe underrated “little things” that helped him rise above the competitionHow the CSPA 12 Month Intensive helped him build confidence and strategyWhy standing out doesn't mean having a “perfect story” — it means taking actionIf you've ever doubted whether you're “ready” or “experienced enough” to apply, this is your sign to go for it — and this episode will show you how.Hit play and get ready to feel empowered, inspired, and ready to take the next step in your CRNA journey.Become a member of CRNA School Prep Academy! Get access to application & interview preparation resources plus ICU Educational Workshops that have helped thousands of nurses accelerate their CRNA success. Click Here: https://cspaedu.com/joinWant Guaranteed CRNA School Admission? Learn More about the CSPA 12-Month Intensive Here: https://www.cspaedu.com/meblfktoGet CRNA School insights sent straight to your inbox! Sign up for the CSPA email newsletter: https://www.cspaedu.com/podcast-emailBook a mock interview, resume or personal statement critique, transcript review and more: www.teachrn.comGet into CRNA School- Guaranteed! Start the CSPA 12-Month Intensive Today! Click Here: https://www.cspaedu.com/meblfkto

When I helped sell and exit a niche agency in the orthodontic space, one thing became crystal clear: we didn't grow by chasing everything.We grew by staying focused, building trust, and saying no to the wrong opportunities — even when it felt risky.It wasn't loud, but it was strategic, and it worked.And that approach?It's not just relevant — it's exactly what works in today's skeptical market.Clients are more cautious. Referral partners are more selective. And hustle-heavy growth tactics? They're falling flat.What I'm seeing across the agencies I work with — and inside Agency Together — is a shift:

Many agencies focus heavily on new business, chasing logos and cold leads—while the biggest growth opportunity is already in front of them. In this episode of The Digital Agency Growth Podcast, Dan Englander is joined by Matt Pensinger, founder of Accelerate Advisors and former EVP at Jack Morton, to talk about how agencies can stop leaving money on the table and start expanding inside existing accounts.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.Drawing from over a decade of experience working with major brands like McDonald's, P&G, and Diageo, Matt shares how agency leaders can build deeper relationships, navigate client-side politics, and turn trust into long-term revenue. You'll also learn why in-housing doesn't have to mean losing the account, how to build a win-back campaign, and what separates the agencies that stay top-of-mind from the ones that don't.This week's episode is all about building client trust, navigating internal change, and unlocking untapped growth within your current book of business. In this episode, Dan and Matt discuss the following:Why agencies over-prioritize new business and overlook their biggest assetThe importance of relationship mapping inside complex client organizationsWhat to do when your point of contact leaves the companyWhen churn is actually a good thingHow to re-engage lapsed clients with a win-back strategyWhy origin stories and strategic perspective matter in pitchesHow to have better conversations around in-housing and agency valueThank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH MATT PENSINGER:LinkedInJack Morton WorldwideCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaStop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.

Welcome to another engaging episode of the Building Your Money Machine Show. This time, I'm diving into a conversation about crafting the best financial strategies tailored to your current income level, whether you're making $30k, $67k, or over $100k. If you've ever wondered why you're struggling to build wealth no matter your income bracket, this episode is for you. It's all about finding the right strategies for where you are today to ensure you're not leaving money or opportunities on the table.I open up about the common misconception that merely earning more money will solve financial problems. However, without a solid strategy, it's like pouring water into a leaky bucket—it just disappears. I simplify and break down actionable steps for three key income breakpoints, as covered in my book, Building Your Money Machine. So by the end of this episode, you'll know exactly what to do to build wealth effectively for your income level, and I'll introduce the four wealth drivers necessary to make it happen.Each income level carries distinct focus areas and challenges. I provide insights into practical actions like negotiating bills, and why debt management is critical.IN TODAY'S EPISODE, I DISCUSS:The pitfalls of wanting more income without a financial strategyWhy saving rate at lower income levels is paramount to wealth buildingThe transition from financial stability to financial security as income increasesHow to minimize lifestyle creepBuilding a true money machine at $100k+ incomeRECOMMENDED EPISODES FOR YOUIf you liked this episode, click here to enjoy these and more:https://melabraham.com/show/The games and strategies of the rich. What I learned as a CPA for the ultra wealthy. You Can Change Your Finances in 8 Weeks... Here's HowThe #1 Finance Book Millionaires Won't Tell You About11 Tiny Habits That Made Me RichIt Took Me 30+ Years to Realize What I'll Tell You in 22 MinsRECOMMENDED VIDEOS FOR YOU If you liked this video, you'll love these ones:The games and strategies of the rich. What I learned as a CPA for the ultra wealthy: https://youtu.be/V__Qgkqv4SQYou Can Change Your Finances in 8 Weeks... Here's How: https://youtu.be/QYYAKjXeMZwThe #1 Finance Book Millionaires Won't Tell You About: https://youtu.be/Z_QHXVak_m011 Tiny Habits That Made Me Rich: https://youtu.be/UFByH_2OAl4ORDER MY NEW USA TODAY BESTSELLING BOOK:Building Your Money Machine: How to Get Your Money to Work Harder For You Than You Did For It!The key to building the life you desire and deserve is to build your Money Machine—a powerful system designed to generate income that's no longer tied to your work or efforts. This step-by-step guide goes beyond the general idea of personal finance and wealth creation and reveals the holistic approach to transforming your relationship with money to allow you to enjoy financial freedom and peace of mind.Part money philosophy, part money mindset, part strategy, and part tactical action, these powerful frameworks will show you how to build your money machine.When you do you'll also get over $1100 in wealth resources & bonuses for FREE! TAKE THE FINANCIAL FREEDOM QUIZ:Take this free quiz to see where you are on the path to financial freedom and what your next steps are to move you to a new financial destiny at http://www.YourFinancialFreedomQuiz.com

From Super Bowls to the Olympic Games, NBC Sports has been a dominant force in live sports broadcasting. But as the sports media landscape rapidly evolves, how is the network adapting and staying ahead? In this episode of StreamTime Sports, co-host Nick Meacham sits down with Jon Miller, President of Acquisitions and Partnerships at NBC Sports, for an exclusive look at the network's biggest rights deals and strategic moves. With more than four decades in the game, Jon shares behind-the-scenes insight into how NBC is navigating the modern sports media landscape—from legacy partnerships to digital transformation.Key Talking Points:The return of the NBA to NBC and what it signals for the networkDeepening ties with the Olympics and what's next for the partnershipThe role of Peacock in NBC's evolving live sports strategyWhy the Premier League relationship stands out from the restNBC's push to build and own its own sports properties

Joe Pulizzi, the "Godfather of Content Marketing," shares how businesses and creators can build sustainable, revenue-generating content brands. From monetization strategies and employee-driven content to the impact of AI on content creation, Joe unpacks what's working today—and what's next for content entrepreneurs.He also explores why most companies underutilize their employees as brand advocates, how to diversify revenue streams, and the biggest missed opportunities in content marketing right now.Conversation points:Why content creators need multiple revenue streams to succeedHow AI is changing content creation and marketing strategyWhy brands should empower employees as content creatorsHow to pivot when your content strategy needs a refreshThe key to sustainable content businesses and personal brandsWhy networking and live events still matter in the digital age A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Send us a textMiguel Armaza interviews Shensi Ding, Co-Founder of Merge, an integrations infrastructure platform that has quickly grown from serving early-stage startups to powering integration layers for some of the largest financial services companies in the world including Revolut, Airwallex, Ramp, Brex and many more. They have raised a total of $75 million from great investors including NEA, Addition, and Accel.In this episode, we discuss:Building credibility with engineers and product teamsUnique advantages of being a first-time founder. Plus some hard lessons learned.How customer obsession and early security investments shaped company strategyWhy fundraising is a game with rules first-time founders need to learn... and a lot more! Want more podcast episodes? Join me and follow Fintech Leaders today on Apple, Spotify, or your favorite podcast app for weekly conversations with today's global leaders that will dominate the 21st century in fintech, business, and beyond.Do you prefer a written summary? Check out the Fintech Leaders newsletter and join 75,000+ readers and listeners worldwide!Miguel Armaza is Co-Founder and General Partner of Gilgamesh Ventures, a seed-stage investment fund focused on fintech in the Americas. He also hosts and writes the Fintech Leaders podcast and newsletter.Miguel on LinkedIn: https://bit.ly/3nKha4ZMiguel on Twitter: https://bit.ly/2Jb5oBcFintech Leaders Newsletter: bit.ly/3jWIp

Retreats aren't just a luxury—they're a necessity for entrepreneurs who want to scale their businesses, refocus their vision, and avoid burnout. In this episode, I'm diving deep into why business retreats should be a non-negotiable part of your growth strategy.I'll share my personal experience of how stepping away from the daily grind helped me gain clarity, create high-level connections, and even unlock unexpected investment opportunities. Whether you're a real estate entrepreneur, an investor, or a business leader, you'll discover how retreats can help you recharge your energy, spark creativity, and surround yourself with the right people.We'll break down the difference between business retreats and traditional conferences, the real impact of an intimate, high-level environment, and how you can start prioritizing retreats—whether by attending one or creating your own.If you've ever felt stuck in the constant hustle, this episode is for you. It's time to think bigger, take intentional breaks, and align your energy with your vision.Key Takeaways:Why business retreats provide clarity and vision for entrepreneursHow stepping away can lead to breakthrough ideas and innovationThe power of deep, high-level connections in an intimate retreat settingPractical ways to incorporate retreats into your business strategyWhy investing in yourself is the best way to scale your businessIf this episode resonates with you, share it with someone who needs to hear it. And don't forget—playing bigger starts with thinking bigger.---Thank you for joining me on this episode of The Raquel Show, and remember, keep pushing your limits to achieve your goals.For updates and collaborations or opportunities, go to www.LetsPlayBigger.comFind more resources on our websitehttps://raquelq.com/podcast/Follow Raquel on Raquel Quinet's socials:Instagram | YouTube | Facebook | LinkedInCheck Out Our2025 Play Bigger EventsApply to be in our Play Bigger MastermindGrow Your Real Estate Business with Real BrokerageJoin our Facebook Play Bigger Community

How can brand positioning and messaging elevate your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Dave Kustin, a seasoned marketing leader and CEO & Founder of Element-M. Dave brings a wealth of knowledge on brand positioning, differentiation, and the power of universal truths to help brands connect with consumers and stand out in a competitive market.Dave dives deep into the importance of leveraging unique brand attributes to captivate customer attention and set yourself apart from competitors. He also evaluates various Super Bowl ads, discussing their effectiveness and why problem-solving in messaging is crucial. Throughout the conversation, Dave emphasizes the need for brands to undergo either evolutionary or revolutionary rebranding based on honest assessments of their strengths, weaknesses, and customer perceptions.In this episode, we cover:How to leverage brand attributes for differentiation and customer engagementThe importance of problem-solving in your messaging strategyWhy rebranding might be necessary and how to approach itThe distinction between advertising copy and content marketingPractical advice on conducting brand audits and aligning your team around a compelling missionIf you're looking to refine your brand strategy and connect with your audience on a deeper level, this episode is full of valuable insights you won't want to miss!

Peter Michaelis, manager of the Liontrust Sustainable Future Managed fund, has over 20 years experience in sustainable responsible investment. He shares the evolution of sustainable investing, including challenges in recent years, and why the future remains bright. This fund has over 20 underlying themes, of which we cover a handful, including resource efficiency, circular economy, healthcare innovation and digital security, complete with valuable company examples throughout. We finish with a broader look at sustainability and the potential impact of politics and Trump 2.0.What's covered in this episode: An introduction to the Liontrust Sustainable Future Managed fundLong term performance of the strategyWhy the fund underperformed recently How sustainable investing has evolvedThe three megatrends in the portfolioBetter resource efficiency and circular use of materialsInvesting for greater resilience and safetyPromoting a circular economyTwo companies combating fast fashion “We're looking for the digital camera to Kodak”Two recent additions to the portfolioOpportunities in the mid-cap area of the marketWhy Trump isn't all bad for sustainabilityMore about the fund: Liontrust Sustainable Future Managed aims to deliver capital growth over the long term through its own sustainable process and by investing in a combination of global equities, bonds and cash. The managers use a thematic approach to identify the key structural growth trends that will shape the global economy of the future, across a 40-60 stock portfolio.Learn more on fundcalibre.comPlease remember, we've been discussing individual companies to bring investing to life for you. It's not a recommendation to buy or sell. The fund may or may not still hold these companies at the time of listening. Elite Ratings are based on FundCalibre's research methodology and are the opinion of FundCalibre's research team only.

How can shifting your marketing focus from MQLs to revenue-driven KPIs transform your business?In this episode of The Hard Corps Marketing Show, I sat down with Janelle Amos, a seasoned marketing leader, entrepreneur, and Founder & Chief Strategist of Elevate Growth. Janelle brings her extensive expertise to the table, discussing how businesses can move away from outdated metrics like Marketing Qualified Leads (MQLs) and Sales Accepted Opportunities (SAOs) to focus on revenue-driven goals.Janelle breaks down why aligning marketing and sales teams around common revenue objectives is crucial for success. She also delves into how AI is reshaping the marketing landscape, the importance of leveraging first-party website data for understanding intent signals, and how maintaining curiosity and embracing continuous learning are vital for personal and professional growth.In this episode, we cover:The shift from MQLs and SAOs to focusing on revenue-based KPIsThe growing role of AI in marketing and its impact on strategyWhy first-party website data is key to understanding customer intentThe power of curiosity and continuous learning in career developmentLeadership insights: How empathy and empowerment play a role in shaping successful teamsIf you're ready to redefine your marketing metrics and align your teams around real growth goals, this episode is packed with actionable insights you won't want to miss!

Come As You Are' at Work (Terms & Conditions Apply) with Farah HarrisIn this episode of The WorkWell Podcast™, Jen Fisher speaks with Farah Harris, licensed psychotherapist, workplace wellbeing expert, and CEO of Working Well Daily. Her book "The Color of Emotional Intelligence" challenges us to rethink what authenticity and emotional intelligence really mean across different cultures and identities in the workplace. Episode Highlights: The hidden costs of "bringing your whole self to work" Why emotional intelligence looks different across cultures and backgrounds How our family dynamics shape our workplace emotional expressionThe real price of fitting into "professional" cultureWhat looks like "high EQ" might actually be a survival strategyWhy declaring "safe spaces" doesn't make them safeThe problem with one-size-fits-all approaches to emotional intelligenceHow power dynamics affect workplace authenticityThe importance of having "safe people" to process workplace experiences Quotable Moment: "If you can't take what you're learning outside of the four walls of the workplace, then is it truly applicable? Is it truly authentic?" - Farah Harris Lyra Lens: We're excited to introduce Lyra Lens, a new segment with our friends from Lyra Health. "The beauty of inclusion and diversity at work is shifting from 'why do you do it like that?' to 'what can I learn from someone who does it differently?'" Andrea Holman shares this and other insights in today's Lyra Lens segment, where she joins Jen Fisher to discuss cultural humility in the workplace. Resources: This episode of The WorkWell Podcast™ is made possible by Lyra Health, a premier global workforce mental health solution. Learn more at Lyrahealth.com/workwell.

Come As You Are' at Work (Terms & Conditions Apply) with Farah HarrisIn this episode of The WorkWell Podcast™, Jen Fisher speaks with Farah Harris, licensed psychotherapist, workplace wellbeing expert, and CEO of Working Well Daily. Her book "The Color of Emotional Intelligence" challenges us to rethink what authenticity and emotional intelligence really mean across different cultures and identities in the workplace. Episode Highlights: The hidden costs of "bringing your whole self to work" Why emotional intelligence looks different across cultures and backgrounds How our family dynamics shape our workplace emotional expressionThe real price of fitting into "professional" cultureWhat looks like "high EQ" might actually be a survival strategyWhy declaring "safe spaces" doesn't make them safeThe problem with one-size-fits-all approaches to emotional intelligenceHow power dynamics affect workplace authenticityThe importance of having "safe people" to process workplace experiences Quotable Moment: "If you can't take what you're learning outside of the four walls of the workplace, then is it truly applicable? Is it truly authentic?" - Farah Harris Lyra Lens: We're excited to introduce Lyra Lens, a new segment with our friends from Lyra Health. "The beauty of inclusion and diversity at work is shifting from 'why do you do it like that?' to 'what can I learn from someone who does it differently?'" Andrea Holman shares this and other insights in today's Lyra Lens segment, where she joins Jen Fisher to discuss cultural humility in the workplace. Resources: This episode of The WorkWell Podcast™ is made possible by Lyra Health, a premier global workforce mental health solution. Learn more at Lyrahealth.com/workwell.

Send us a textMeet Nate Banks—a third-generation sock manufacturer who's keeping American-made socks alive while playing the DTC game like a pro.Back in the day, there were over 130 sock factories in the U.S. Now? Just two remain. And Nate runs one of them.How did he survive while everyone else disappeared? Simple: He adapted.In this episode, we get into:How Nate went from folding socks in his grandparents' living room to selling millions of pairsWhy AI + automation are the only way U.S. factories will surviveThe big shift in DTC that's forcing brands to rethink their entire strategyWhy he ditched the polished ads and started filming raw, unfiltered videos—and why they work 10x betterThis one's packed with real talk, wild stories, and lessons from the trenches. Let's go! Key Takeaways from the Episode:DTC is the Future (But Not How You Think)Forget mass production—Nate's factory thrives by going hyper-custom and leaning into small-batch, niche products.AI & Automation = The New Manufacturing PlaybookFrom lean inventory to better margins, Nate is proving that AI isn't just for tech bros—it's for factories, too.Authenticity > EverythingForget fancy ads. Nate's best-performing videos? Him talking to the camera in his factory. Turns out, people trust real humans.If You're Not Building Systems, You're ScrewedScaling isn't about working harder—it's about working smarter. Nate breaks down how he's structuring his business to run itself.The Next Big DTC Shift? It's Already Happening.TikTok Shop, social commerce, creators—Jordan & Nate break down where the game is headed.ABOUT THE GUEST – NATE BANKSWho is Nate?Third-gen sock maker running one of the last U.S. sock factoriesBuilt a vertically integrated factory that makes everything in-housePivoted to custom DTC & contract manufacturing to stay aheadAll-in on AI & automation to future-proof his businessIf you're in DTC, ecommerce, or just love wild business stories, you don't want to miss this one.Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin our community and connect with other eCommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast

Smart Supplements: Must-Haves for Wellness & What to Avoid with guest expert Dr. Taz You don't have to be a nutrition expert or spend a fortune on supplements to improve your health.The key is understanding your body's needs and filling the gaps with the right nutrients.Start by identifying common deficiencies, focus on quality, and tailor your supplementation to your individual health goals. Over time, the right supplements will support your energy, immunity, and overall wellness!TUNE IN and let's explore together with Dr. Taz Bhatia CEO of CentreSpringMD, a Board-Certified Integrative Medicine and Pediatrics specialist, Certified Nutritionist, and Best-Selling Author. In this episode, you will learn:The importance of personalizing your supplementation based on your individual needsChoosing high-quality supplements that support your health goalsWhy bioavailability matters in choosing the right form of supplements (e.g., methylated B vitamins, chelated magnesium)Overcoming common obstacles like supplement confusion and overwhelming choicesThe role of expert guidance in choosing the best supplements for youBenefits of supporting gut health for better nutrient absorptionHow to balance supplementation with a nutrient-dense dietThe importance of consistency in taking supplements dailyUnderstanding how supplements complement your overall health strategyWhy transparency in ingredient sourcing and certification is essential for safetyThe impact of combining supplements with lifestyle changes for maximum health benefitsEncouragement to prioritize long-term health over quick fixesThe role of mindfulness in supplementation—knowing when to adjust or stop certain supplementsHow to track progress and make adjustments based on your health needsFocusing on the synergy between different supplements for optimal resultsAbout our guest expert Tasneem Bahtia, MD:Dr. Taz, MD, founder and CEO of CentreSpringMD, has over 25 years of experience in medicine, combining Western and Eastern healing practices to treat the whole family. As a board-certified doctor, mother, and entrepreneur, she pioneered a holistic approach to health after personal health challenges led her to explore nutrition, homeopathy, and Eastern medicine. In 2009, she opened CentreSpringMD in Atlanta, growing it into a nationally recognized practice with multiple locations and a global telehealth platform. Dr. Taz is passionate about empowering families to live healthier, more balanced lives through integrative care.Instagram: https://www.instagram.com/drtazmdWebsite: https://centrespringmd.com/****************************************Protect Your Health with These Trusted Clinically Proven Vitamins, Supplements & ProteinA healthy diet, exercise, and positive changes to your lifestyle will make a huge difference, and adding the support from my most trusted dietary supplements and protein may help take you one step closer to reclaiming or elevating your health outcomes.Time to personalize your vitamin regimen!It's the holistic nutrition starter pack tailored to you. YOUR unique biology, health goals, lifestyle habits and even your...

Send us a textIn this episode, we interview Allison Videtti, Chief Marketing Officer at Empeople Credit Union. With over a decade in marketing, Allison shares her journey from content marketer to CMO and breaks down the real impact of content on business growth.What you'll learn in this episode:Why content marketers have a unique path to leadershipHow to align content with business objectives for real impactThe key metrics that matter—beyond likes and sharesHow to use ad equivalency to prove content's ROIThe power of proactive reporting to justify your content strategyWhy content isn't just for marketing—it's a business-wide assetIf you want to move beyond vanity metrics and show real value, this episode is for you.

If you've ever thought about starting a podcast—or you already have one and want to take it to the next level—this episode is for you! After hitting 300 episodes, I'm pulling back the curtain and sharing exactly what I'd do if I were launching a brand-new podcast in 2025. Spoiler: the podcasting landscape has changed A LOT since I started in 2019, and there are some big shifts you need to know about.In this episode, I'm sharing:Why niching down is more important than ever (and how to do it right)The biggest mistake new podcasters make—and how to avoid itSmart ways to monetize your show from day one (without relying on sponsors)How to decide if YouTube should be part of your podcast strategyWhy interviews alone might not be the best format for growthThe #1 thing that separates successful podcasts from the restWhether you're just starting or looking to refresh your strategy, this episode is packed with actionable tips to help you start a podcast in 2025. If you're ready to learn more, head here to join me inside Podcast Success Blueprint: https://elizabethmccravy.com/psbLinks Mentioned:- Join me inside the Podcast Success Blueprint: https://elizabethmccravy.com/psb - Grab my Free Podcast Equipment Guide: https://elizabethmccravy.com/record - Sign up for a free trial on Buzzsprout: https://elizabethmccravy.com/buzzsprout- Shop our Showit Website Templates (use code BBPODCAST for 10% off!): https://elizabethmccravy.com/showit-website-templates/  - Join me inside Booked Out Designer: https://elizabethmccravy.com/bod  - Want the insider scoop? Join my Free Facebook community: https://elizabethmccravy.com/facebook  - Connect with Elizabeth on Instagram: https://www.instagram.com/elizabethmccravy/   Supercharge your email list with BDOW!. This powerful software helps you target the right visitor with the right message at the right time. Get 25% off your subscription with the code ELIZABETH for a limited time! Head to elizabethmccravy.com/BDOW to grab the deal and snag a free BDOW! template I designed just for you and start building a bigger email list, faster! Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

I've followed Mike Smith ever since he designed the Perplexity brand identity and quickly realized he's one of the most creative designers I've ever seen. Turns out his wife Chara is a positioning mastermind too so it makes sense why Smith & Diction is one of the hottest agencies in the game today.So this week's episode is a deep dive into brand strategy and what it takes to stand out in 2025 and beyond. We get into:What it takes to stand out in an AI worldTheir hacks for cracking a brand strategyWhy the best brands have lots of “moves”Mike's #1 piece of advice for younger designersWhat people really mean when they say “timeless”Their experience using Visual Electric in brand designPositioning Smith & Diction in today's agency landscapea lot moreWe talk about how they used Visual Electric for their latest project (Alma Food). ⭐ Don't forget you can use the code DIVECLUB to get your first month free.You can also check out the episode with Colin Dunn (CEO of Visual Electric)Mike says to make sure you watch the episode with Phi from PerplexityWe talk about Topo, Cotopaxi and Steady bags

In Episode 5, of Season 5 of Driven by Data: The Podcast. Kyle Winterbottom is joined by Matthew Doucette, Director of Technical Recruitment at Deliveroo to talk about the role of data within talent acquisition and how it's now a 'war for talent intelligence', where they discuss:How recruitment data hasn't evolved much since 2009, despite having more data than everThe challenge of translating objective data into subjective insightsWhy someone is an A-Player in one company but not in another The importance of a talent roadmap to guide long-term growthWhy talent intelligence is quantitative approach but there's a need for qualitative data Why finance and HR need to work more closely togetherAligning talent strategy directly with business results and strategyEmbedding data science into recruitment processes for better outcomesThe ripple effects of hesitant hiring managers on Talent AcquisitionWhy measuring ROI on talent intelligence investments is crucialThe complexities of defining and measuring "the best" in talentHow heat mapping job descriptions can uncover insights for hiring strategyWhy job descriptions and job adverts are two different things that serve different purposesReflecting on past experiences to refine data aggregation and measure successThanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

Today I'm talking with Kate Matheson, a business strategist and coach for health and wellness entrepreneurs.Kate helps practice owners fill their schedules and create a waitlist using business systems and marketing approaches that are productive, genuine, and self-sustaining.After her own experience with intense burnout that required her to close two businesses in order to get surgery and recover, her focus is on helping wellness practitioners work smarter, not harder, so we can protect our energy while we focus on doing what we love – helping more people.​In this episode, Kate and I talk about:How burnout was brutal but made her priorities crystal clearHer experience living in ChinaIdeas for getting patients from MDsWhy any marketing strategy should be reverse-engineered from the outcome you ultimately want to achieveHer four levels of social media strategyWhy she doesn't think social media is for everyoneWhy getting visible in the established communities of other business owners is a great way to get new patientsHope you enjoy this episode with Kate!Show Notes:Kate's website: mathesonandco.caFree Business Strategy Session with KateFollow Kate on Instagram @mathesonandcoLearn more about our sponsor, Clinic TransformationsThis episode is sponsored by Clinic Transformations, the ultimate program for clinic owners ready to reclaim their time, boost profitability, and build a thriving team culture.If you're an acupuncture practice owner feeling stretched thin, Clinic Transformations is here to help.Created by industry expert Ildi Arlette, this program goes beyond the basics. We're talking a complete roadmap tailored to help you run your practice whether you have a team or work as a solo practitioner. Imagine stepping away from daily chaos and instead leading with purpose, growing your clinic's revenue, and finally achieving work-life balance.Clinic Transformations offers coaching, interactive resources, a learning portal with in-depth video training, and templates to fast-track your success. Plus, you'll join a mastermind community of like-minded clinic owners all on the same journey.Whether you need guidance on knowing your numbers, considering your first hire, retaining your patients, finding new ones or setting up systems that keep things smooth, Clinic Transformations is where you want to be.Plus Ildi is offering promotional code VIP200USD to save $200 on your enrollment.If you're ready to transform your clinic and actually enjoy the process, connect with Ildi and her team at Clinic Transformations:Learn more here: Clinic TransformationsVisit Book a private 1:1 call with IldiText 403-312-7510Email Ildi at ildi@resultscontinuum.comSupport the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Episode 219. When The Going Gets Tough... This Is What I Do This week's episode on Confidence From Within Podcast, we talk about the 2 strategies I have uncovered to help us navigate the tough times.No matter what you are going through, a weight plateau, some issues with family or career, these strategies will help you take the next step! Listen now to learn… The importance of embracing messiness in life and personal growthHow I release the blame from my problems with this one simple strategyWhy seeing your body as your best friend will change your weight release journeyWho to ask for guidance when in need of clarity for taking the next stepHow to stay open to signs and opportunities during challenging timesWhy building a relationship with your Inner Guidance is the key you've been looking for Ways To Get Started Below: Get started here and let your release journey beginRead my book Release - A Woman's Guide To Release Weight In Midlife Through Becoming Your Body's Best Friend If you enjoyed today's episode, please:Post a screenshot & key takeaway on your Instagram story and tag us @naturally.joyous so we can repost you Leave us a 5-star review on Apple Podcasts, HERE is howSubscribe to the Confidence From Within Podcast, we release new episodes every Friday! Hosted on Acast. See acast.com/privacy for more information.

One of the biggest challenges growing nonprofits face is plateauing—doing all the right things but not breaking through to the next level of impact and funding. In this episode, I talk about the core reason behind this: a lack of strategic alignment. I explain why organizations need to align three critical elements—strategic direction, a true cost financial roadmap, and a revenue model. When these pillars work together, nonprofits can achieve the kind of growth that's both sustainable and impactful. Tune in to learn the keys to creating that alignment and avoid common mistakes that keep nonprofits stuck.What You'll Learn:How to align your annual plan, budget, and fundraising strategyWhy strategic alignment is critical to organizational growthKey signs that your organization is stuck and how to move forwardKey Takeaways:Strategic alignment between your annual plan, budget, and revenue model fuels sustainable growth.A true cost budget, not just last year's budget stretched thin, is essential for making smart decisions.Your fundraising efforts need to be deeply connected to your impact story to build trust with donors.The synergy between your pillars helps your board become better advocates and fundraisers.Aligning these elements empowers you to make bolder multi-year fundraising asks.Step-by-Step Process for Strategic Alignment:Strategic Direction: Clearly define your impact goals and strategies. These should be captured in your annual plan, aligned with your long-term strategic plan.Financial Roadmap: Create a true cost budget that reflects what it will take to achieve those goals, not just a rework of last year's numbers.Revenue Model: Develop a strategy for how you'll bring in the necessary resources—identify your potential supporters, craft your messaging, and plan how you'll ask for contributions.Alignment: Ensure that all three elements (annual plan, budget, revenue model) tell the same story about your organization's impact.Resources Mentioned:Aligned Anchors Bundle: A comprehensive toolkit that includes workshops, templates for annual plans, true cost budgets, and fundraising calendars designed to help you align your strategies and accelerate your growth.Want to work together? Apply for the Next Level Nonprofit Accelerator, a high-touch coaching and training accelerator for established organizations that want a smart, powerful playbook for taking their growing organization to the next level. Join The Collective, a community of practice for nonprofit leaders who want to build and strengthen the organizational pillars that drive growth! Connect with me! LinkedIn Instagram YouTube

This week on The Business of Open Source, I spoke with Jimmy Zelinskie, co-founder and CPO of Authzed, which is behind SpiceDB. We kicked off the discussion with a really interesting discussion about whether or not SpiceDB is a database and whether or not Authzed is a database company. At first they didn't see it that way, but as soon as they started leaning in on describing the product as a database, the more successful they were at getting people in their community to quickly understand what they did and how to use it. But it wasn't just important for adoption: Once the team realized they were a database company, the business model they should follow seemed obvious, and they could make product decisions without stepping on anyone's toes. Some topics we covered: How positioning SpiceDB as a database, and Authzed as a database company, helped everything else fall into place, from growth to product strategyWhy people often do want to avoid self-managing critical infrastructureThe difference in ideal user profile and ideal customer profilesHow transparency is the biggest benefit that Authzed gets from having an open source project. How the decision to release an open source project was a direct consequence of positioning the technology as a database.Why it is extremely important to have a decision-making framework for deciding what features will go into the open source or the proprietary features, that is communicated throughout the companyWhy open source companies need to consider the open source users and communities as one of their stakeholders that needs to be represented in strategic discussionsIf you're the founder of an open source company — or you know anyone who is — and you don't have a good framework for making product decisions or struggle to communicate internally and externally what the difference between project and product is, I can help you figure that out. Here's more information. 

Hiring a top-tier Product Marketing Manager (PMM) is a game-changing move that can unlock tens of millions in ARR. The trick is making sure you hire the right PMM. In this episode of Revenue Makers, we sit down with Kyle Lacy, CMO at Jellyfish, to uncover the criteria for recruiting a stellar PMM leader, and why failing to do so can cost a company dearly. Discover the core competencies that define the role, and learn how to measure a PMM's impact effectively. If you're interested in gaining actionable strategies and insights for effectively integrating product marketing into your overall revenue strategy, have we got an episode for you. In this episode, you'll learn:How to make sure you're hiring the right product marketing leaderRelevant metrics worth watching to measure the impact of your product marketing strategyWhy it's crucial to hire product marketers early to accelerate revenue growthJump into the conversation:[00:00]Welcome to Revenue Makers[03:04] When to hire a product marketer[05:18] The scope of product marketing[07:02] Challenges in hiring a product marketing manager[11:49] How to measure the impact of product marketing[15:05] Building strong relationships between teams[20:40] The Pragmatic Marketing Framework

Welcome to the first episode of the Summer School series! This summer I'll be creating short weekly episodes on the go- while I'm at the gym, on a walk. etc. In each one, I'll share one lesson I've learned about business and life.Today's lesson: Find a balance between creativity and strategy in your business content creation. Don't let strategy strangle your creativity and joy. But, of course, don't get too far away from your business objectives.In this episode, you'll hear…What you can expect from the Summer School seriesThe importance of finding balance between creativity and strategyWhy you need be clear on what you're doing and how you're doing itClick here to find the full show notes and transcript for this episode.RESOURCES:Join the waitlist for my book “When I Start My Business I'll Be Happy: A Practical, No BS Guide to to Successful Online Entrepreneurship” Sign up for my free weekly email “Sam's Sidebar” Join the Free Legal Workshop to learn how to get your business legally protected today! CONNECT:Sam on InstagramSam on FacebookOn Your Terms on InstagramDISCLAIMERProduced by NOVA Media

In Episode 31, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Justin Windle, Head of Data Oversight at First Citizens Bank, where they discuss the purpose of data evangelism and how to set the north-star and sell the value, which includes;Setting your north star Operating in a buzzword-heavy industry Understanding your purpose and where you're heading Setting a North star in the absence of a data strategyWhy too many D&A journeys purely tactical Why your D&A strategy may change but your north star shouldn'tWhy value is the “why”?Why your communication around the north-star should be different for different audiences Why you should brand your data organisation internally The progression of the Data Leader Moving from reactive to value-driven Building to deliver value quickly but also towards your visionThe disparity between average tenure and average roadmap The need for having different CDOs at different stages of the journey Tying value to your north-star Creating advocates across your organisation How 99% of organisations are not sold on the value of dataWhy the primary role of the CDO is to be evangelist The importance of learning to craft the D&A message to the different business functions Why you have to sell the benefits and get people excited Why the last thing you should do is talk about data Why you should give people bragging rights Why you should never build your North Star on a business case Why value and valuable are 2 different things The relationship between culture and evangelism Why you may be struggling to build a data culture Getting the business stakeholders to help define the north-starWhy people are the major roadblock to reaching a north-starWhy it's easier to sell D&A to executivesEvangelism will help change the incorrect perception of the industry Why most companies don't understand what the role of the Data Leader isThanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.

Over the years, I have taken a lot of people through the process of building their Authority Machine.One of the most common reasons people get stuck or can't even begin is the thought that they don't have anything new, unique or interesting to add. Others know what they want to say, but  feel like an imposter and not successful “enough” to share their point of view.But there's a big secret that no one knows and almost everyone has a hard time understanding when they first get going on building their Authority Machine.Tune into this episode to hear:How building an Authority Machine hones your process and your voiceWhat actually builds your authorityWhy waiting to become an authority before creating the Authority Machine isn't a good strategyWhy using AI will never help you build your authorityResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

In today's episode, I'm joined by Osama Nadeem.Osama is the Director of Ferrous at Better Deals, a large broker in Pakistan. Better Deals are a very well respected agent, and I personally have dealt with Osama for almost 15 years.In today's episode we talk about:Doing what it takes to ship on timeOptimising your trading strategyWhy greed is dangerousWhy we offer firmAnd much more!WHO IS STU KAGAN ANYWAYS?25 years in the metal recycling game and still learning and growing...I learnt from the best and worked my way up from yard labourer to Executive Director of Trading and Operations for the largest metal recycler in sub-Saharan Africa. Responsible for 4,500 employees, 85 sites, and the overall profitability of a multi-billion dollar operation.I brought my breadth and depth of knowledge to bear and co-founded the fastest growing, most-loved, and most awarded metal recycling company in New Zealand. No small feat in a country where people are outnumbered 4:1 by sheep (spoiler alert: sheep don't produce much metal waste).I thought it was time that tech worked for our industry, so I took all of my experience as an operator and trader and leveraged that to build THE killer scrap app, Buddy. That's right - built for scrappies, by scrappies.Father of two crazy-awesome boys. Husband to Lisa. Under 9 rugby coach. YPO member. Lifelong learner. Mentee. Mentor. Chief dog walker. Committed Stoic. Undefeated dance-off champion.COME SAY HI ON LINKEDINhttps://www.linkedin.com/in/stukagan/

Is it time to scale your HR team? Deciding when and how to scale the HR department can be a delicate task. Who do you hire? What role should your second HR person play? How do you scale in a small or large company? If these questions are on your mind, then this episode is for you. BambooHR's Head of HR, Anita Grantham, and HR Business Partner, Vanessa Brulotte, sit down to explore the best practices for making your next HR hire.They explain why you should always start with a solid strategy that reflects the company's mission and values, how to decide what type of role to hire for next, and the best ways to scale your team effectively.Key moments:Why you need a solid strategy to scale your HR teamHow to decide what type of role to hire for nextWhy you should consider retention and employee experience in your strategyWhy scaling your HR team is good for the overall companyHow teams should scale Advice for small companies looking to grow their HR teams Key links:Subscribe to HR Unplugged Series: https://www.bamboohr.com/resources/podcasts/hr-unplugged/Join HR Heroes Slack Community: https://join.slack.com/t/hrheroesworkspace/shared_invite/zt-21ad3f1r8-dkWC2EdmyhxUAHw9cGLdQw/Bamboo HR Homepage: https://www.bamboohr.com/

Barry Hott is a growth marketing consultant with over 20 years experience, top advertising voice on LinkedIn and starter of the #makeuglyads movement. I've followed Barry for some time and we share many of the same philosophies on marketing and with similar career durations we've both seen the many ecosystem shifts that have demanded brands and marketers to adapt. New platforms, the ever changing consumer, the impact data changes have had on effective online marketing, there was alot to unpack! Love the conversation, so many great takeaways, already lining up a round 2.Episode includes:How to win with social media ads in 2024Media buying vs creative strategyWhy media buyers shouldn't wear the finance hatOrganic social and the role it plays in growth marketingThe interplay between Brand & Performance marketingWhy marketing should influence product developmentThe differences for growth teams being agency side / brand sideThe ultimate conversion funnel for ecommerce growthBarry's 2024 predictions for contentWatch Bitesized on YouTube HEREFollow Daniel on LinkedIn: HEREFollow Daniel on Twitter: HEREFollow Barry on LinkedIn: HEREMotion is the world's best performance-creative analytics tool.If you are spending on META or TikTok Ads, effective creative analytics is a must.At Flight Performance we use motion across every brand we work with and it has allowed us to scale more winning ads across the $40M in META ad spend in 2023. Their visualized reporting breaks down the funnel stage of each creative from Thumbstop, CTR, ROAS in a customizable and visualized reporting dashboard meaning you know exactly where to focus your creative efforts - taking the guesswork out of producing creative that converts.Start shipping more winning ads HERESubscribe to the Bitesized Newsletter: HEREGet weekly growth marketing, ecommerce and entrepreneurship insights, analysis and tips delivered straight to your inbox: actionable takeaways you can apply today.

Summary:A lot of first-time authors get the same conventional advice: “Just start writing!” While doing something is usually better than doing nothing, “Just start writing” too often ends up meaning, “Waste a lot of time grasping at straws and keep trying to guess what your book is really about.”The good news is, if you want to position your book like a pro, and get the maximum value and ROI out of your book, there are two key questions that you're better off asking (and answering) before you begin to write, so that you can stop wasting precious time, and get started writing an impactful book that helps you reach your most ambitious goals. In episode #137 of The Author's Corner, Robin reveals the two questions that every author needs to answer if they want to position themselves as an expert. Plus, once you answer these questions, you will come out on the other side even more confident about the value your book will provide for your reader!Key takeaways:Why “just jumping in” isn't a good strategyWhy you can't write a book for everyoneThe question you need to ask yourself to discover your unique, saleable conceptHow the comparable books exercise can help you pinpoint your selling pointAnd more!About Robin Colucci:sRobin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:A lot of first-time authors get the same conventional advice: “Just start writing!” While doing something is usually better than doing nothing, “Just start writing” too often ends up meaning, “Waste a lot of time grasping at straws and keep trying to guess what your book is really about.”The good news is, if you want to position your book like a pro, and get the maximum value and ROI out of your book, there are two key questions that you're better off asking (and answering) before you begin to write, so that you can stop wasting precious time, and get started writing an impactful book that helps you reach your most ambitious goals. In episode #137 of The Author's Corner, Robin reveals the two questions that every author needs to answer if they want to position themselves as an expert. Plus, once you answer these questions, you will come out on the other side even more confident about the value your book will provide for your reader!Key takeaways:Why “just jumping in” isn't a good strategyWhy you can't write a book for everyoneThe question you need to ask yourself to discover your unique, saleable conceptHow the comparable books exercise can help you pinpoint your selling pointAnd more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

You impact the strategy of your business but it has an impact on you too. If that's good or bad comes down to two key elements.In This EpisodeThe downside of ignoring the personal elements of strategyWhy leftovers are not enoughThe one thing you need to rememberLinksJoin Profit+paydays the weekly email series for coaches, consultants, and service providers whose paydays have been a bit more 'wah wah' (sad tuba) than 'cha-ching.' Learn how to boost your profits to keep your paydays flowing even during months with lower sales or unexpected expenses. To read the transcript or explore other episodes go to dianemayor.com/250

In this Episode of the Secure Your Retirement Podcast, Radon and Murs discuss the retirement issues to consider as we approach the end of the year. As the year ends and another begins, it's important to have a checklist to ensure you have things closed out for 2023 and things set up for 2024.Listen in to learn about tax planning strategies to look at, such as threshold tax brackets, qualified charitable distributions, donor-advised funds, and more. You will also learn the benefits of having a Health Savings Account (HSA) and contributing to 529 accounts at the end of the year.In this episode, find out:Assets and debt issues Required minimum distributions. Tax planning Threshold tax bracket –Why look at your threshold to manage it?The qualified charitable distributions tax-free strategyWhy you should Bunch contributions/donor-advised funds.Did you or will you be receiving windfall type of money? Marital status changes – understand where you are going and the advantages and opportunities to take.Health Savings Account (HSA) – the tax benefitsCheck if you maxed your 401k and contribute to a Roth account if eligible for future tax benefits.How to contribute to a 529 account using your annual gift exclusion amount.Insurance – if you have met your deductibleEstate planning – review your beneficiary destinations to make things easier if anything occurs.Tweetable Quotes:“You want to plan ahead if you're going to turn sixty-five in a couple of years because whatever you make now affects your Medicare surcharges in the future.”- Radon Stancil“If you're looking to contribute to a 529 account, just realize that you can use some of those annual rules to get money in there for your kids or grandkids.”- Murs TariqResources:If you are in or nearing retirement and you want to gain clarity on what questions you should be asking, learn what the biggest retirement myths are, and identify what you can do to achieve peace of mind for your retirement, get started today by requesting our complimentary video course, Four Steps to Secure Your Retirement!To access the course, simply visit POMWealth.net/podcast.

Danny Garg is the CEO & founder of Valka Yoga. Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per year.Listen to discover:Danny's eCommerce journey to consistent 30% annual growthValka Yoga's international team structureHow Valka Yoga keep costs and carbon down with their global fulfillment methodsHow Danny decided to expand the range from purely Cork to Copper!The huge marketing channel shift from Ads to Affiliates and Influencers that's driving growthHow Danny's put Social Proof at the heart of their growth strategyWhy listing on wholesale marketplace Faire has been a great step to B2B eCommerce sales growthKey timestamps to dive straight in:[04:28] India and New Zealand influenced sustainable mindset. Researched yoga mat materials, discovered cork.[08:03] Mix of factors: Carbon footprint, shipping costs. Locally-made products reduce carbon footprint.[12:57] Help studios customize products, gain customers' confidence.[13:47] Prominent social proof boosts wholesale sales growth.[17:22] Overseas shipping profitable, favorable payment terms.[23:07] Seeking eco-friendly materials and local production.Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubFind the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

One year ago, I started a podcast. (It'll be FUN, they said!”)Initially attracted by the thought leadership and speaking aspects offered by this medium, what really appealed to me was finding a viable way to build a community and grow my business without relying on tons of social media support.And...it worked! That being said -- I could have done some things better. So, I'm using the occasion of our 1-year anniversary to pass along what I've learned along the way!Whether you have a podcast (or might be thinking about starting one), these are the 9 most important things hindsight has granted me full view of from 1 year in. A little mini-podcast masterclass, if you will, and a GIANT expression of my gratitude to everyone who has come, and stayed (and subscribed!). Thank you. Thank you. Thank you.  Quick overview of what we cover: Why learning the tech is the least of it allThe three ways I went wrong with my launch strategyWhy ‘clear is always better than clever' when it comes to choosing show names and episode titlesAll the small details that make or break an episode's (and really the show's) successHow to choose what kind of help you need to keep recording (and publishing!) consistentlyHow to prepare for the slow growth that podcasts tend to track onHow to use your audience behavior to shape your episodesWhy guests are not going to help you the way that you think they mightHow to reverse engineer your episode CTAsHow to know if it's all worth it, on a personal level (and professionally, because data!)Why building a podcast has felt like building a meeting house in all the best ways, and why knowledge sharing is my own personal theologyRESOURCES: Click here to join Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyLET'S CONNECT: Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_coThis episode was first published at soulpreneur.co/087

Rob is CEO at Source Nine, home to The Empathy Blueprint… which you may remember from a previous episode. Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience. In this episode we discuss:The steps to create a competition beating ad strategyWhy it's crucial to start with customer researchThe importance of using both Qualitative AND Quantitative research methodsKey factors in creating successful brand strategiesTips for capturing the customer's voice to improve messaging[05:45] Directly engage with customers for advantage.[09:50] Quantitative data helps with segmentation.[13:36] Clear objectives, solve problems, and focused participants.[23:15] Quickly complete projects.[29:57] Change your thinking.[32:29] Gain customer insight for effective marketing strategy.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind your next eCommerce tool >> https://keepopt.com/tech Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Base price is important in the short term rental game. This episode will walk you through how to set your base pricing.Why base price is important on airbnb, vrbo, and booking.comHow to use base price to set your pricing strategyWhy having an affordable baseline price is kingA spreadsheet to help you find your base price available to all listeners...I developed a spreadsheet that can help you find your baseprice. It will be available in the 'Files' area of the new facebook group that you can join here. ---> facebook.com/groups/vacationrentalswithjohnWant to support the show and help me create more vacation rental content? Please leave a rating or review wherever you are listening. Join our new facebook group ---> facebook.com/groups/vacationrentalswithjohnEmail me: john@vacationhomehelp.com if you want to connect or if you want to receive the newsletter, please email me here.

What if you could generate an income stream without having to trade your time? This episode, the second part of of a three part series on passive revenue, dives into a *whole masterclass* on creating a successful passive revenue model that aligns with your unique offering and goals. We'll go into passive revenue creation, exploring the importance of understanding the solution you're offering at all levels, from macro to micro and loads of insights into the strategic building of a passive revenue product suite.Quick overview of what we cover:Why you want to focus on the end goal so you can reverse engineer your passive funnelThe who, what, when where, and how that you should be able to identify when building a passive funnelThe different ways to build in low, mid, and high ticket products to maximize profitability in your suiteWhat a detonation point is and why it matters to your passive revenue modelHow you can make a super simple passive revenue model workThe difference between a high ticket, low volume business and a low ticket, high volume business... and how your passive offers can support bothHow you could build out a more robust offer suite to pad profitability in the middle of your funnel if you wanted a more advanced approachHow to approach having a profitable front end passive model by a double dipping strategyWhy you want to test *everything* and stay the courseRESOURCES: Click here to join Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyALL OF THE PASSIVE REVENUE SERIES EPISODES: Part 1: The Most Important Things to Know Before You Start (That No One Tells You)Part 2: Creating Your Blueprint for a Passive Revenue ModelPart 3: Designing Your Promo Plan to Sell Passive Revenue ProductsLET'S CONNECT: Book a call to work with Soulpreneur to grow your businessFollow Soulpreneur: @soulpreneur_coFollow Adriane @adrianegaleaVisit the website: soulpreneur.co- - - - - - - - - - - - - - - -Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at support@soulpreneur.co or DM it to @soulpreneur_coThis episode was first published at soulpreneur.co/069

When you think about long-term investments, you probably focus on stocks, bonds, real estate, funds, and the like. But what about cash? In this episode of The Green Zone Podcast, hosts Jeff Green and Lauren Smith cover some of the key considerations you should be making if you're pondering the pros and cons of long-term investments in cash. Together, they discuss:The reason some folks are prioritizing cash funds in their investment strategyWhy you must pause to evaluate your near-term and long-term goals and needsHow to think about a 60/40 principle with regards to your portfolioThe pros and cons of CDs (and what a “ladder strategy” is)Taking the equity risk premium into accountAnd more!Connect With Green Financial Group:jeff@greenfinancialgrp.com(713) 244-3030Schedule A Call With Jeff or LaurenGreen Financial GroupLinkedIn: Jeff GreenLinkedIn: Lauren Smith

When launching a new offer or program, there is so much planning that goes into the launch. One of the key ingredients to a successful launch is developing and implementing an effective launch strategy. An equally important ingredient to a successful launch is getting your offer or program in front of as many of your ideal clients as you can. There is one audience that often goes forgotten when mapping out a launch strategy. In today's episode, I am sharing the #1 platform that is often a missed opportunity for selling to a warm audience. Book your podcast strategy session today: mamaturnedmompreneur.com/strategy/In this episode, you will learn:The #1 platform that is often excluded from a launch strategyWhy this underrated platform is key to your launch successHow to incorporate this platform in your launch strategyFor show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode85I want to hear from you! Have a question or an episode idea? Leave me a message and have your message played on the podcast! Leave a message here.Ready to launch your traditional or private podcast with strategy? Have a podcast but haven't monetized it? Or is your podcast growth stagnant?Let's Chat to see how I can best support you and to see if we're a good fit to work together:www.mamaturnedmompreneur.com/letschatLooking to connect with like-minded mamas running businesses and raising babies? Join me and other amazing Mamas each month as we talk motherhood and entrepreneurship. Build genuine relationships and find your village. Get on the list so you can be notified of the next Mama Turned Mompreneur Meetup!Connect with Andria:Instagram: @mamaturnedmompreneurEmail: hello@mamaturnedmompreneur.comThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Bill Macaitis is the former CMO then CRO of Slack, CMO of Zen Desk, and SVP of Marketing at SalesForce and in this conversation we dive deep into what made Slack the category king of team collaboration tools it has become.You'll notice that most of this story took place before Play Bigger was even written so this was intuitive category design by Bill and his team, and you'll have a chance to see:How Bill thinks about the way category design and product led growth work together within a go to market strategyWhy  Slack never focused on their competitors and chose to focus on their consumers insteadWhat Sketchers, Crocs, and Slack all have in commonAnd more!This is a conversation between Bill, and the co-founders of the Category Thinkers:Mike DamphousseJohn RougeuxPablo GonzalezStop just listening in and join the daily category design dialogue inside our free community at CategoryThinkers.com

Looking to hit your first $1M milestone in business? Today we are pulling back the curtain to share the exact five things that helped Natalie make it happen at bossbabe + her biggest lessons from that journey. Get a BTS look into what actually moved the needle, the shifts that were required along the way + how to create really consistent success that continues to build overtime. From mindset to sales strategies, this episode will give you the tactical pieces you need to implement in order to reach + exceed that first $1M revenue milestone! HIGHLIGHTSThe secret + key to building consistent momentum in your business How to skyrocket your sales with just one strategyWhy you need to stay laser focused on YOUR path + block out the noiseThe mindset pieces that will change the game for you + the trajectory of your businessHow to get hyper-focused with your time + attention and create boundaries to support youLINKSLearn exactly how to dial in your offer so you can make more sales - https://go.bossbabe.com/sold-out-offer FOLLOWbossbabe: @bossbabe.incNatalie Ellis: @iamnatalieMentioned in this episode:Influencer MasterclassUse social media to launch and grow your business. Learn the 3 steps to take action today and make a full time income using social media, Go to bossbabe.com/influenceClickFunnelsGo to clickfunnels.com/bossbabe and sign up today for your FREE 30-day trial of ClickFunnels and have the online business you've always wanted.

Welcome to Episode 9 of the Music Mindset Podcast!When you hear "The Testing Effect" it may not sound very glamourous. But in this episode, we reframe testing by unpacking a phenomenon called "the testing effect". Instead of thinking of testing as something of externalized rankings or marks, active testing can be a powerful and useful tool that you can use in all of your practice, teaching and skill building.In this episode we talk about:The three key processes of human memory, and why the testing effect is crucial for long-term storageHow you can use the testing effect to enhance deep learning and reliability of skillsThe most important strategy to takeaway as it applies to your practicing strategyWhy this is at the root of the most valuable internal shift we've seen in our students in Momentum Piano AcademyIn this episode I reference the 4-part Momentum Mastery framework used inside Momentum Piano Academy.>> Apply to access the free advanced training of the entire 4-part framework HEREP.S. In the episode, I reference some research articles and have included the links below:Unsuccessful retrieval attempts enhance subsequent learningThe Power of Testing Memory Basic Research and Implications for Educational PracticeExamining the Testing Effect with Open- and Closed-Book Tests Access the complete show notes at CarmenMorin.com/episode9

Sean Cannell (@seancannell) is back again for part 2, to show the winning strategies to dominating YouTube, TikTok, and more!Sean is the CEO of Think Media, co-founder of Video Influencers, and the world's most-watched YouTube strategist. He has achieved success in building a six-figure income as a “Tech YouTuber” and now he operates a seven-figure online video education company.Sean and his family live in Las Vegas, Nevada, and consist of his wife Sonja, his son Sean Bradley, his new son John Stephen, and his chihuahua Sophie. He is a passionate advocate for helping people build their influence and income with online video and his mission is to help entrepreneurs leverage the power of video to reach their goals.What Travis and Sean discussed:How vertical video is taking over the online space and it's crucial for any social media/video strategyWhy entrepreneurs should invest in content creation to increase their social media impact and authority Sean's strategy to repurpose a video intro to multiple videos on different platforms, from long content to short content. The power of interviews as the foundation for a content creation strategy.Is TikTok influencing our way of thinking and political views?How to start from scratch and on the right path on YoutubeIs volume more important than quality?Vertical video on Pinterest, video podcasting, media consumption habits, and much more!Don't miss out on this episode! Join Sean Cannell for part 2 of his winning strategies to dominate YouTube and more! Learn how to repurpose long-form videos, leverage the power of interviews, understand TikTok's influence, and how to get started on the right path on YouTube.Tune in now to unlock the secrets of digital video success!Head over to www.travis.team and subscribe to Travis's free newsletter.Follow Travis on Instagram: @travischappellSubscribe to Travis Makes Friends on Apple Podcasts and Spotify, and don't forget to leave a 5-star rating!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Today on the show, Judi chats with the CEO of Leadercast, a fellow leader born from the improv theater and a man who has the words, “Yes, And” tattooed on both of his forearms, Joe Boyd. Born into a highly religious family, Joe found success in early adulthood as a pastor in Las Vegas, but, after beginning to question his own beliefs, he quickly transitioned from the church to working full-time as a professional improviser. In this episode, Joe walks us through his life's journey, opening up about how studying improv at Second City helped provide him with the confidence, community, and new-found self-awareness that, ultimately, pulled him out of clinical depression. Joe and Judi also bond over their application of the “Yes, And” mindset, off the stage, in areas like leadership, creativity, and business building, and as a means to ensure that all members of any team feel safe, seen, heard, and valued.Today on Yes, And:Why Joe has “Yes, And” tattooed on his armsJoe's transition from being a pastor to improv theater When it's actually ok to say “no”Using the rules of the improv theater as a framework for business strategyWhy moving forward in life should not be dependent on moneyThis show is supported by:AdvoCare® | Use Code “FeelBetter15” Resources:Get the Fearboss Boss Project WorkbookGet the goal-focused Possibility Planner Check out hausofand.com!Get on the waitlist for SPEAKER SCHOOL:  https://linktr.ee/judiholler Connect with Joe:Leadercast Event on May 3rd: Human IntelligenceInstagram: @leadercastConnect with Judi:Book: Fear Is My HomeboyJudi on Instagram: @judiholler Judi on Facebook: https://www.facebook.com/JudiHollerFanPage HAUS of {&} Instagram: @hausofandWebsite: judiholler.com Email: hello@judiholler.comCheck out HAUS of Holler on Amazon for Judi's favorite products!This show is produced by Soulfire Productions

Every short-term rental property is unique, and each guest values different property features when looking to book. Add to that travel trends are shifting quite dramatically right now, and it can be a gamble to rely on the data alone to set your pricing.So how can you use the data to increase your revenue without increasing your risk? John An is the Founder & CEO of TechTape, the Founder & President of Ohana Stay, and a short-term rental industry expert who consistently brings in returns at 20% to 50% above market. He's also written a chapter in the soon-to-be-released, The Book Direct Blueprint.On this edition of Get Paid for Your Pad, John walks us through his 3-step approach listeners can use to increase their Airbnb revenue.We discuss how to align your risk tolerance with your pricing strategy and nightly rate to achieve your goal occupancy level.Listen in as John shares his hands-on approach to combining data with human skill to increase your Airbnb revenue by as much as 15-30%.Topics CoveredJohn explains his thought process for revenue managementThe issue with the data in the STR industryWhat John looks at in the data increase revenueThe two ways to come up with your base priceWhat is the demand curveWhy pace is a more important data point than price when trying to increase revenueJohn will share the 3 step approach listeners can use to increase their Airbnb revenueWhy you need to determine your risk tolerance or that of the owner of the property you are managingWhere your risk tolerance aligns with your pricing strategyHow to use the nightly rate as the lever to achieve your goal occupancy levelHow to choose your time frames to establish an occupancy targetWhy it's essential to 'keep your hands on the wheel' when adjusting your pricing strategyWhy the holistic view can tell you just as much as your revenue about how your guest avatar is really responding to your propertyConnect with John AnJohn on LinkedInTechTapeResourcesThe Book Direct BlueprintHow to Pick Your Tech Stack for Your Short-Term RentalGet Paid For Your Pad on YouTubeGet Paid for Your Pad Email ListSubscribe to GPFYP on Apple PodcastsFREE Airbnb Starter GuideSTR Profit AcademyOvernight SuccessEmail team@overnightsuccess.ioSponsored ByLegends X STR Accelerator Hosted on Acast. See acast.com/privacy for more information.

Be equipped to scale your real estate business faster because we invited a marketing expert John Casmon. Today, he unlocks his top marketing strategies, tools, and advice to see the great results of strengthening your brand and creating more connections with people. So if you're looking for ideas to achieve business growth, you're always in the right show!Key Takeaways to Listen for3 things you need to know in creating an effective business strategyWhy marketing is an essential component of a successful real estate businessThe vital role of partnerships in scaling a real estate portfolio fasterHow to create consistent branding for building connections and businessesEfficient platform and tools to use for different marketing goalsHow functional and convenient it is to have project management skills?Resources Mentioned in This EpisodeChapter 11 BankruptcyFacebookLinkedinTwitterInstagramCanvaiMovieMeetupSun PressTo download a FREE sample deal package for multifamily apartments, go to https://www.casmoncapital.com/sampledeal Free Apartment Syndication Due Diligence Checklist for Passive Investor About John CasmonJohn Casmon has helped families invest over $100M in multifamily apartments to create passive income, reduce their tax obligation, and foster generational wealth. John hosts the #1 rated “Multifamily Insights” podcast (formerly named Target Market Insights). As a former marketing executive, John oversaw marketing campaigns for General Motors, PepsiCo, and MillerCoors. Connect with JohnWebsite: Casmon Capital GroupPodcast: Multifamily InsightsConnect With UsPlease visit our website: www.bonavestcapital.com and please click here, to leave a rating and review!SponsorsGrow Your Show, LLCThinking About Creating and Growing Your Own Podcast But Not Sure Where To Start?Visit GrowYourShow.com and Schedule a call with Adam A. Adams.