Join Sid for a heartfelt and thought-provoking conversation about the evolving role of the independent rep with Jason Levy, a veteran in the office furniture industry. Jason's journey is a compelling tale of resilience and adaptability - from being a culinary student to stepping up to the demands of the family business after his mother's cancer diagnosis. You'll hear his profound insights into the shifting business landscape, his creative marketing strategies, and why he believes building sincere and engaging relationships within the A&D community is essential.Jason also opens up about his inventive approach to marketing. Wondering how cupcakes, donuts, and his last name fit into his business strategy? You're in for a fascinating set of ideas. He'll also talk about the value of making connections at real-life events and his digital engagement tactics that have helped him grow in an industry that has seen many changes, especially amidst the pandemic.Get ready to tune in to an episode that's more than just office furniture talk. Jason's passion for Apple products, his belief in the importance of reading physical books to his children, and his insightful thoughts on the blurring lines between residential and commercial industries offer an engaging mix of personal anecdotes and professional advice. Whether you're in the furniture industry or not, Jason's story is sure to inspire, educate, and entertain.In this episode:[00:00] Learn all about Jason Levy and his experience in the office furniture industry.[09:27] Customer-Centric Tools in Business[21:31] Marketing Strategies for A&D Community[31:21] Leveraging Digital Platforms to GrowLinks & Resources: Support the Trend ReportConnect with Jason:Jason Levy & AssociatesLinkedIn | Instagram | EmailConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadows The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
Today on Window Treatments for Profit Today is a What Would Lu Do episode! Today, I am going to share some fall-focused marketing strategies to boost your business and make the most of Q4. Our Favorite Links Madeleine MacRae's Home Pro Toolbox Windowworksnj.com Vitalia Inc. Exciting Windows What's new with LuAnn Nigara LuAnn Live 2023 Watch the Docuseries! luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: WTFP 179: Wilma Kulyk: Unlocking Loyalty: Using Thank You Cards to Build Stronger Client Connections AWDB 453 Carolyn Flannery: Impact Your Pipeline With This One Strategy
When it comes to marketing, a key element to success lies in a clear division between the person that is actually leading your marketing efforts, the one that is creating the strategy and the plan, and those people that are actually doing the work that are executing the plan, the implementation. Many businesses make common missteps that I will share with you today so that you don't have to make those same mistakes. If you are actively investing and marketing your business, this is an episode you do not want to miss.
In this Greatest Hits Episode of Getting to Aha!, Darshan Mehta is joined by Luka Popovac, a Senior Customer Experience Executive. They discuss why businesses need to change their way of thinking when it comes to customer experience; why businesses need to be more straightforward with their customers; and how to make customer experience the key driver of your decision-making
This is part 1 of a special series about how organizations can streamline business processes, increase workflow efficiency and mitigate risk with hyperautomation. This series is brought to you by TEKsystems, a global provider of business and technology solutions. To help me discuss this topic, I'd like to welcome Jon Barton, a director at TEKsystems. RESOURCES The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
What if you knew the two metrics to unlock your best marketing campaigns for your exact audience? What if forecasting your success was as easy as looking at a weather app? In this mini-episode, Nicole gives you three things you should be looking at when it comes to your customer data. We know, we know — BIG data is scary. But Nicole promises that if you can check the weather, you can also uncover marketing that resonates with your audience (even if you're not a numbers person). Grab Nicole's cheat sheet below. Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied Get Your Data-Driven Marketing Strategy: SmartCookie Media FREE: Content Strategy Session Nicole's FREE Cheat Sheet: 3 Ways to Predict Marketing Results Using Data Have a story to tell? Signup here: www.serialentrepreneurshow.com This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.
WANT THE FULL EPISODE? Search Ep.107 I Steve D Sims I Deciding with Authenticity I Building Communities, Disrupting Industry Norms, and the Microwave Generation, or download it directly using this link.Steve D Sims brings the heat on the power of authenticity in business and community-building, disrupting industry norms and connecting us to the right people. KEY TOPICS Operating a business in our “microwave generation.” Disrupting industry norms with authenticity.Creating and structuring an effective business community. MENTIONED IN THIS EPISODEEp.79 I Steve D Sims I Deciding to Go for Stupid Goals: Fearless Goal Setting for Entrepreneurs CONNECT WITH USwww.decidedlypodcast.com Join us on Instagram: @decidedlypodcast Join us on FacebookShawn's Instagram: @shawn_d_smith Sanger's Instagram: @sangersmith MAKING A FINANCIAL DECISION?At Decidedly Wealth Management, we focus on decision-making as the foundational element of success, in our effort to empower families to purposefully apply their wealth to fulfill their values and build a thriving legacy. LEARN MOREwww.decidedlywealth.comSUBSCRIBE TO OUR WEEKLY DECISION-MAKING TIP EMAIL Join us every Wednesday for more strategies to DEFEAT bad decision-making.CONNECT WITH STEVE D SIMSWebsite: https://www.stevedsims.com/ Podcast, “The Art of Making Things Happen”: https://www.stevedsims.com/podcast/ Go for Stupid: The Art of Achieving Ridiculous Goals: https://www.stevedsims.com/Book/Bluefishing – The Art of Making Things Happen: https://www.stevedsims.com/Book/Newsletter: Text “SIMS” to 33777 to subscribe to Steve's newsletter and receive the free PDF playbook of his bestselling book “Bluefishing – The Art of Making Things Happen” Instagram: @stevedsims Facebook: https://www.facebook.com/groups/stevedsims/ LinkedIn: https://www.linkedin.com/in/stevedsims/ Twitter: @SteveDSims YouTube: https://www.youtube.com/stevedsims TikTok: https://www.tiktok.com/@stevedsims Sims Media (Marketing and Branding): https://sims.media/ Steve's Membership Group: https://simsdistillery.com/ Steve's Speakeasy Events: https://www.stevedsims.com/simsspeakeasy/ Steve D Sims is the visionary founder of the world's first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest. He and his team create extraordinary experiences for his clients like singing live on stage with legendary rock band Journey, taking a submarine trip to the Titanic, and even closing a museum in Florence for a private dinner party for 6 at the feet of Michelangelo's David and had legendary opera singer Andrea Bocelli come in to serenade the guests. He's been quoted in various publications and TV including the Wall Street Journal, Forbes, and London's Sunday Times. He's also a best-selling author of “Go for Stupid: The Art of Achieving Ridiculous Goals” and “Bluefishing - the art of making things happen”, a sought-after consultant, and a speaker at a variety of networks, groups, and associations as well as the Pentagon and Harvard – twice!
Could an episodic approach to content completely transform your business? In this episode of the Content 10x Podcast, we dive into the world of episodic content strategy and it's many benefits. If you've been creating content consistently and seeing results, then you're on the right track. But if you've been throwing content against the wall, hoping it sticks, it's time to rethink your approach. Consistency, quality, and distribution are the three keys to a successful content strategy. And episodic content is the sweet spot that brings these pillars together. In this episode, we explore why episodic content is the game-changer you need to take your business to the next level. Tune in as we discuss the power of a driven and strategic approach to content creation, and how episodic content can help grow your business. Don't miss out on this valuable insight that could transform your content strategy and boost your business's success. Let's dive in! Listen to find out: What constitutes episodic content Why episodic content is better than ‘random acts of content' 7 benefits of episodic content Important links & mentions: The Profound Influence of Time and Tequila with Jay Baer https://www.content10x.com/time-and-tequila-with-jay-baer/ How Content Repurposing Can Help you Win the Zero Moment of Truth https://www.content10x.com/how-content-repurposing-can-help-you-win-the-zero-moment-of-truth/ Our book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter
Over the last 15 years we've had the opportunity to work with 100's of services and local based businesses. I'm going to share with you the exact marketing framework we use here at Liquis Digital to get local service-based businesses ahead of their competition.
Next week, Content Marketing World will be coming to Washington, DC on September 26-28 and I'm excited to be attending (and that it's in my backyard). There's an amazing lineup and lots of great topics for those in the content marketing industry. Additionally, the Content Marketing Institute's Content Marketing Career & Salary 2024 Outlook is now available, and it offers some interesting insights for those of us in the business of content marketing. Today we're going to talk about some of the key findings in this report, and to help me discuss this topic, I'd like to welcome Lisa Murton Beets, Research Director, Content Marketing Institute. RESOURCES Content Marketing World 2023, the largest gathering of content marketers in the world, is in an all new location, Washington D.C., September 26-28. Produced by the Content Marketing Institute, #CMWorld is jam-packed with keynotes, sessions, workshops, and masterclasses, covering all aspects of content marketing. No matter your level of expertise, you can customize your experience at #CMWorld 2023. Come learn, network and have fun making meaningful connections with fellow attendees and speakers before, during, and after the event. Register today: https://cmi.media/cmw23/agile BONUS: Use the code AGILE100 to save an extra $100 on your registration. The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education. Over the course of this series we'll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.We'll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more. This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment.If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way. In Episode 2 of How to Market an Online Graduate Program you'll meet Clayton Dean, Senior Vice President and Ray Martinez, Vice President of SEO at Archer Education. Clayton, Ray, and Zach discuss:The key questions that schools should ask themselves after the first year of an online grad program's life in order to evaluate and refine their marketing campaigns in year 2How schools can expand their non-branded search presence for their online graduate programsHow schools can leverage the feedback loop between paid advertising and SEO to improve their marketing efforts for online graduate programsAnd loads more
Here's something I believe with all of my heartYou have a superpower. Specifically, a marketing superpower. And I know that probably, we've never even met, but I can tell you this with 100 percent certainty. And it gets better! This superpower doesn't cost you anything. It doesn't require you to pick up any new skills. It's something you have access to ALL of the time and you can activate at any time.This superpower is something that can help you connect with your ideal customers, grow your audience, build relationships and trust, make sales, and do so many of the other amazing things that marketing can do for our small businesses.In today's episode, we're going to talk all about that marketing superpower: what it is, why it's so powerful, and I'm going to give you some concrete strategies for putting it into action.Stuck on what to say in our marketing? Download this free resource of 100 marketing prompts: https://makinggoodpodcast.com/100prompts.
Leanne Shelton is a content strategy genius staring down ChatGTP. We will dive into how to use ChatGPT wisely, its power and problems, and the future of copywriting. Content is still king. Enter ChatGPT, a free artificial intelligence tool that spits out thousands of words based on the prompts people enter. For Leanne, who founded Write Time Marketing, there was a concern that an already undervalued skill would take another hit. "To this day, people will pay thousands of dollars for a website design. You say it's only half of that for the copy, and they're like, 'it's a bit much,'" says Leanne. "The world needs to hear from a copywriter how to use [ChatGPT] effectively and properly because there are still the structural elements that you need to know." Leanne points out there is a psychological element behind written content. The brand's voice needs to come across so your content doesn't sound exactly like everyone else's. It comes down to knowing what to insert into ChatGPT (the prompts) and evaluating if what it returns is high quality. ChatGPT won't offer resources when your posts require research, so people will still need to complete that part. It gives surface-level information. "We want two things: Know how to prompt to go deeper or say, 'Cool, that's a great first rough draft; it's something to start with no white screen of death.' Now I'm going to go do that research and fill in those gaps," says Leanne, who offers advice in this episode about what to include in your prompts. Like every business, outsourcing copywriting to ChatGPT comes down to having the time and skills. Copywriters will remain relevant once people realize you can't just input a line and take whatever it gives you. Sales pages, in particular, are business assets that work for you when you're not there. If the copy is garbage or sounds like everyone else, it won't work. If you feel like you have no ideas and the white screen and cursor are just flashing, Leanne suggests this could be an opportunity for ChatGPT to enter the business. Try feeding an existing post into the tool and asking it to turn it into five social media posts. Similarly, if you're trying to figure out your next topic and your brain is fried, ask ChatGPT for 10 blog posts suitable for [your topic, your audience]. And it will give you an outline. Then, you can massage the outline and add in extra research. Be as specific as possible in your ChatGPT writing prompt. So, while ChatGPT can save you time if you're using it effectively, business owners still need to do the work to understand their people, their reputation, their brand, and their humanity. #ChatGPTExplained #ChatGPTForContentCreation #ChatGPT #ChatGPTPrompt #AskExpert #ContentCreation #Copywriting #BusinessCoach #IntuitiveBusinessCoach Connect with Leanne Shelton: https://www.writetimemarketing.com.au LinkedIn: https://www.linkedin.com/in/leanneshelton/ Instagram: https://www.instagram.com/leanneshelton247 Other Game on Girlfriend episodes you might want to check out: What The Heck Is Content, And Why Is It "King"? https://sarahwalton.com/abby/ September is the new January. Start Planning for Black Friday Now. https://sarahwalton.com/planning-for-black-friday/ Social Media is NOT a Marketing Strategy with Ruthie Sterrett https://sarahwalton.com/social-media-marketing-strategy/ You can check out our podcast interviews on YouTube, too! http://bit.ly/YouTubeSWalton Thank you so much for listening. I'm so honored that you're here and would be so grateful if you could leave a quick review on Apple Podcasts by clicking here, scrolling to the bottom, and clicking "Write a review." Then, we'll get to inspire even more people! (If you're not sure how to leave a review, you can watch this quick tutorial.)
Do you want to attract more website traffic and increase bookings for your photography business? Looking for effective strategies to achieve sustainable business growth beyond just relying on social media? In this discussion, Charley shares valuable insights and techniques to help you diversify your marketing efforts and achieve the desired outcome of boosting your online presence and securing more bookings for your photography services. So, if you're ready to take your photography business to new heights, let's explore the path to increased website traffic and bookngs through a variety of marketing strategies. Highlights in this episode: Learn the art of strengthening your photography business by embracing effective organization and productivity tools. Explore diverse methods to successfully balance your personal life alongside professional commitments as a photographer. Get an insight into the importance of SEO and blogging in channeling more traffic and potential clientele. Uncover the benefits of using Pinterest as a viable, long-run strategy for lead generation. Adapt strategies that see beyond social media, presenting a holistic approach to marketing for an enduring business expansion. Connect with Brittnie: Website: https://brittnierenee.com/photographers Instagram: https://www.instagram.com/brittnierenee_photo/ Etsy T-Shirt Shop: https://www.etsy.com/shop/FinnAndMaeShirtCo Planner Launch: https://view.flodesk.com/pages/64d97b286c7994e1535b22d1 Leave a Voice Message: https://www.speakpipe.com/capturethechaospodcast You deserve to have a passionate advocate and a creative thinker by your side to help you build your dream business. If you're ready to take the guesswork out of building a profitable business that fits your life - without hustling every ounce of your free time - it's time to invest in a coach. Learn more about 1:1 coaching. Connect with Charley: Website https://www.thecreativebusinessplan.com/ Instagram https://www.instagram.com/charleyvanamburg/ Podcast: https://www.thecreativebusinessplan.com/thepodcast 10% discount code for the wedding mentor course: BRITTNIERENEE
Small businesses can use content marketing to stand out, build trust, and attract more customers. The best part? It doesn't take a huge budget or a large marketing team. It's all about creativity, consistency, and understanding your audience.In this episode, I'm thrilled to be joined once again by our incredible Content Director, Angel Tobey. If you've caught Episode 107, you already know Angel's a content genius. Now, she's sharing a goldmine – content strategies that really work for small businesses.This is the very strategy Angel uses for our clients at Treefrog, and she's laying it all out here, giving you the inside scoop on what your content game plan should look like.So don't miss out – it's time to dive in and amplify your content game!Specifically, this episode highlights the following themes:The core principles of a successful content marketing strategyCommon pitfalls in content marketing and how to steer clearAngel's top tips for making your content stand out and truly serve your audienceOther Mentioned Links & ResourcesEpisode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method: https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-methodEpisode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages with Angel Tobeyhttps://www.treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pagesLearn how to choose & use keywords to improve your Google rankings:https://www.treefrogmarketing.com/keywordsGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsUse this coupon code to try Showit for FREE:https://www.treefrogmarketing.com/showit-coupon-codeLearn more about Treefrog services:https://www.treefrogmarketing.comJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefrogmarketingFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn
In today's episode, I'm addressing a topic that many of us can relate to: the overwhelming world of marketing. Whether you're a seasoned marketer or just starting out, navigating the ever-evolving landscape of marketing strategies, tools, and advice can be a daunting task. I'm identifying six key strategies that have not only helped me manage marketing overwhelm but have also propelled me forward in my journey. But before we hop into these strategies, there's a fundamental realization we must acknowledge – the power of exploring the unknown. If you're ready to conquer marketing overwhelm, gain clarity, and achieve your goals, listen in. Remember, the answers are out there, and with the right mindset and strategies, you can navigate the marketing landscape with confidence. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com
Premium Members, click here to access this interview in the premium area. Nicole Shieh of www.alwayssweetphotography.com came to my attention when I saw her post in Megan DiPiero's Photography group about a marketing strategy I hadn't previously heard of. She shared that this strategy helped book two sessions, leading to a total sale [...] The post 532: Nicole Shieh – Free picture days for schools as a profitable marketing strategy appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
Recently, I had an engaging conversation with David Glaza about the transformation within retail media, particularly in light of the COVID-19 pandemic.From our dialogue, it's clear that the industry is not just surviving, but thriving and evolving in exciting ways. David emphasized how mobile and video content have become crucial in retail marketing, reshaping the way we engage with consumers.In addition, he highlighted the growing influence of social media figures in shaping purchasing decisions. It's fascinating to see how these influencers, once mere consumers like us, are now at the forefront of marketing trends.But it doesn't stop there. AI applications have also played a significant role in personalizing customer experiences, making shopping more convenient and enjoyable. These innovations can make or break a brand in today's highly competitive market. Our discussion also touched upon the giants of the industry - Amazon, Walmart, and Instacart. These companies are setting the pace with their user-friendly platforms and innovative influencer marketing strategies. They're showing us that adapting and innovating is the key to staying relevant in this rapidly changing landscape.We also explored emerging trends such as direct-to-consumer selling through platforms like TikTok and YouTube. Interestingly, even regional grocers are launching first-party retail media platforms to better connect with customers. And let's not forget the rise of 'ghost kitchens' and the revival of malls as experiential destinations for younger shoppers. Moreover, data gathering and consumer engagement have become the backbone of personalized marketing strategies.Companies use digital tools to enhance customer experience, making shopping more than just a transaction but an engaging and personalized journey.Finally, we discussed David's agency, which is at the forefront of these changes.Please let me know if you're interested in learning more about their work. I'm sure David would love to connect and share his insights. Navigating this shift might seem challenging, but it's also an opportunity for growth and innovation. Let's embrace it together!Find David Here:www.digitsagency.comhttps://www.digitsagency.com/target-circle-reporthttps://www.linkedin.com/in/davidglaza/There is too much Schmidt to List! Check out https://www.kurtschmidt.me for more show info. Want to learn more about my custom software design and development agency in Minneapolis? https://www.foundrymakes.com Follow us on all the things! https://twitter.com/Schmidt_List https://www.instagram.com/schmidtlistpodcast/ https://www.facebook.com/schmidtlist/ https://www.youtube.com/c/SchmidtList
The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the company brand and drive growth, by engaging and empowering its employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT CHRISTINE GRITMONChristine empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it—she'll teach you how! She's spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Adweek Podcast, Let's Talk About Brand, and its companion Twitter chat, #ChatAboutBrand. You can follow Christine on Twitter (@cgritmon) or on LinkedIn (https://www.linkedin.com/in/christinegritmon/?originalSubdomain=uk) ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.
Marketing a B2C business can be really challenging. Not only do you need to cut through competitor noise, but you also need to battle for attention with every other business trying to get into the wallet of your ideal customer. But, it's by no means impossible. Not if you have the right strategies and tools. This is precisely where this week's podcast comes in. Tim explores how you can promote your B2C business in 2024 and beyond. You're sure to learn something new. Watch this as a video instead: https://www.youtube.com/watch?v=r3ptxn2rI_M 10 Best B2C Marketing Strategies: https://exposureninja.com/blog/best-b2c-marketing-strategies/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/ How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/
On Tiny Marketing, Sarah Noel Block and Erica Maurer explore one of the most potent yet underutilized marketing strategies: leveraging events to grow businesses. They highlight how businesses can use events as a significant platform for direct interaction with potential customers, showcasing their proficiency, and driving conversions.The duo further expounds on how events can serve as full sales funnels, replacing traditional and formal selling with a more relaxed and organic approach. Furthermore, the hosts elaborate on how evidence of past event success can serve as social proof, assuring potential customers of satisfying outcomes in their dealings.
When I studied marketing at uni they didn't teach me how to use social media.In fact, the time devoted to learning about social media was the equivalent of a couple of slides in ONE lecture over my 2-year degree. It was hardly mentioned! At the time I was annoyed because my goal was to work in a social media role after uni – so of course I wanted to learn more.But 4 years into business I can hand on my Ned-loving heart say I'm actually glad they didn't because instead, I learnt the important marketing foundations and strategies that work time and time again regardless of the specific channel used.This has served me so well in business because I know how to show up consistently and attract, engage and connect with dream clients across multiple marketing channels without spending more time creating content or worrying about why Instagram hates me this week.It's made growing and nurturing a community and making Sirius money SO MUCH EASIER. And I share this with you because it's easy to get caught up thinking social media = marketing.Which it doesn't! An over-reliance on social media doesn't serve you. Because what happens is you get so focused on why your follower count isn't growing or your story views are down or learning about the latest update – you lose sight of the zillions of other ways to market your offers.Marketing strategies that don't feel like a soul-sucking dementor.Social media is only ONE part of your marketing strategy and as I always say – if it's your entire marketing strategy – you gotta change that.So on today's episode of the How I Do Content Podcast, I'm sharing ways to maximise your marketing efforts that never go out of style.And how do I know? They're the same spells I learnt in my Masters of Marketing Degree AND I've leveraged them in my business to make multi 6-figures over the last 4 years.They're strategies you'll always need – so let's get into it.Join The Money-Making Marketing KickstarterInstead of being at the mercy of Zuckerberg's algorithm, I'll teach you how to maximise your marketing efforts with high-return marketing strategies.You should know that what I teach contains zero fluff and I'm ALL about simplifying things, which is why I've created this potent and powerful 6-week container for you to plug in, get what you need and get on with building your magical business and making money! I'm on a mission to make marketing magic again so I'd love to have you with me – find out more at www.thesocialbolt.com.au/kickstarter Want more?Follow Tahryn & Ned on Instagram at http://www.instagram.com/thesocialbolt Take the quiz! Discover Your Unique Blend of Content Magic at http://thesocialbolt.com.au/quiz/Get my DIY Content Wizard Bundle to help you with strategic content creation for your heart led business at https://thesocialbolt.com.au/content-wizard-bundle-2/Find out more at https://www.thesocialbolt.com.au
Creating accessible digital experiences enables brands to create a more equitable, inclusive world, but doing accessibility well can provide challenges, and unfortunately, many organizations treat accessibility as an afterthought, which makes updates and innovations move slowly and ultimately making digital accessibility harder than it needs to be. But there's a solution to this, and it involves… Agile. Today we're going to talk about Agile Accessibility, and to help me discuss this topic, I'd like to welcome Corbb O'Connor, Director of Accessibility Advocacy, at Level Access. RESOURCES Getting started with Agile Accessibility report: https://www.levelaccess.com/earesources/getting-started-with-agile-accessibility-a-five-step-guide/ The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
If you don't know who Marc Scott is, you should. The VOpreneur is helping Voice Artists around the world navigate the nightmare that is marketing your Voice! This week, we have him on the show to talk about everything from emailing leads to the Red Socks... Find out more about him and his great services here: https://www.vopreneur.com/ A big shout out to our sponsors, Austrian Audio and Tri Booth. Both these companies are providers of QUALITY Audio Gear (we wouldn't partner with them unless they were), so please, if you're in the market for some new kit, do us a solid and check out their products, and be sure to tell em "Robbo, George, Robert, and AP sent you"... As a part of their generous support of our show, Tri Booth is offering $200 off a brand-new booth when you use the code TRIPAP200. So get onto their website now and secure your new booth... https://tribooth.com/ And if you're in the market for a new Mic or killer pair of headphones, check out Austrian Audio. They've got a great range of top-shelf gear.. https://austrian.audio/ We have launched a Patreon page in the hopes of being able to pay someone to help us get the show to more people and in turn help them with the same info we're sharing with you. If you aren't familiar with Patreon, it's an easy way for those interested in our show to get exclusive content and updates before anyone else, along with a whole bunch of other "perks" just by contributing as little as $1 per month. Find out more here.. https://www.patreon.com/proaudiosuite George has created a page strictly for Pro Audio Suite listeners, so check it out for the latest discounts and offers for TPAS listeners. https://georgethe.tech/tpas If you haven't filled out our survey on what you'd like to hear on the show, you can do it here: https://www.surveymonkey.com/r/ZWT5BTD Join our Facebook page here: https://www.facebook.com/proaudiopodcast And the FB Group here: https://www.facebook.com/groups/357898255543203 For everything else (including joining our mailing list for exclusive previews and other goodies), check out our website https://www.theproaudiosuite.com/ “When the going gets weird, the weird turn professional.” Hunter S Thompson Summary On this episode of Pro Audio Suite, voiceover and marketing coach Mark Scott is featured. Mark shares how he started his career in marketing out of necessity to make it in the voiceover industry. Now, he helps other voiceover artists navigate their own marketing journey. Covering a range of topics from social media strategy, dealing with rejection, the power of micro habits, and avoiding distractions, Mark provides valuable insights on how to set yourself apart in a saturated market. He also emphasizes the importance of continually bringing in new prospects to maintain success. The episode also dives into his experimentation with affiliate marketing and his innovative use of national days for promotional sales. He shares his approach to gifting clients, stressing the importance of showing appreciation. The discussion also touches on techniques for enhancing creativity, a crucial skill for both voiceover work and marketing. #VoiceoverMarketingGuru #ProAudioSuitePodcast #MarketingInAudioIndustry Timestamps [00:00:00] Pro Audio Suite Introduction [00:00:39] Guest Introduction - Marketing Guru Mark Scott [00:01:27] Mark Scott's Journey to Voiceover Marketing [00:03:21] The Challenge of Offline Marketing for Voiceover Artists [00:08:49] Pros and Cons of Social Media in Marketing [00:10:37] Cultural Influences in Marketing Strategies [00:11:42] The Power of 'No' in Building Relationships [00:13:55] The Impact of Micro Habits on Growth [00:17:05] Distraction - The Enemy of Marketing [00:20:56] Tailored Marketing Advice for Voiceover Artist Andrew [00:28:49] Mark's Recent Marketing Endeavors [00:31:48] The Danger of Complacency in Successful Businesses [00:33:04] The Art of Gifting in Business Relationships [00:34:27] Capitalizing on Unconventional Sales Opportunities [00:36:36] Sparking Creativity for Social Media Content [00:42:30] Pro Audio Suite Closing Remarks Transcript Speaker A: Y'all ready be history.,Speaker B: Get started.,Speaker C: Welcome.,Speaker B: Hi. Hi.,: Hello, everyone, to the Pro Audio Suite. These guys are professional. They're motivated with tech.,Speaker C: To the Vo stars George Wittam, founder of Source Elements Robert Marshall, international audio engineer Darren Robbo Robertson and global voice Andrew Peters. Thanks to Triboo Austrian audio making passion heard. Source elements. George the tech. Wittam and robbo and AP's. International demo. To find out more about us, check thepro audiosuite.com line up.,Speaker B: Learner. Here we go.,Speaker C: And don't forget the code. Trip a P 200 to get $200 off your tribooth. This week we have a guest. He hasn't as many kids as Robbo, not as cute as Robert, not as smart as George, but he's one of us, and that counts for something. Would you please welcome the marketing guru, Mark Scott. How you doing?,Speaker B: Mark, I see what you did there. I totally caught what you did. Somebody's been listening to my podcast and playing off my opener.,Speaker A: Who would do that?,Speaker C: Exactly.,Speaker A: Really?,: Cheeky monkey.,Speaker B: Look at you guys doing your research.,Speaker A: I appreciate know we go out of our way. We do work hard.,Speaker C: We do indeed.,: Don't speak for yourself. I just show up.,Speaker C: Actually, I was lying before. I'm the same. Yeah. So the question I have to get the ball rolling. How did you sort of end up being like the voiceover marketing guru?,Speaker B: Because I needed to make money in voiceover, and I had to figure out how to do it. I'm one of those voice actors, show of hands, who's been ceremoniously, dumped from their radio career, right. And defaulted into voiceover. And I wasn't making any money when I first started in Voiceover, and I was like, I know I can do this. I know there's a way to make money. Casting sites will only take me so far. And so I started figuring out, at first by accident and then with a little bit greater intention, how to actually market myself. And I remember I read a book that Gary Vee wrote. Everybody knows Gary Vee in the marketing space and in that book, Gary Vee said, you should write a blog. And so I thought, all right, well, if Gary Vee says I should write a blog, I should write a blog. But I didn't know what to blog about. So I just started blogging about all of the marketing stuff that I was learning while I was on this journey. And I guess the end result of that was people thought that I was a marketing guru. And so I just roll with it.,Speaker A: Is that how you see yourself?,Speaker B: I mean, now I do see myself as a voice actor and a marketing coach for voice actors. And even though that was never the original intention, voiceover was obviously the original intention. The coaching thing was just one of those things where I guess you get to a point where the market kind of dictates it when you start getting a lot of people emailing you saying, can you help me with this? Or do you offer coaching? Or I got invited to speak at a couple of conferences and I was like, man, maybe there's something to this, maybe I should roll with this. And I think the best part of it is that it helps to keep me sharp. I can't get complacent because I'm helping other people and having to stay on top of what's going on and having to pay attention. And so that keeps me sharp too.,Speaker A: Because marketing yourself is a hell of a job, isn't it? It takes a lot of time.,Speaker B: It is.,Speaker A: Is that something that you sort of, as part of your coaching, you're teaching people, is how to best use their time as well, to fit all this stuff in, to run a database and to do prospecting and to send emails and are you sort of helping them with their time on that as well?,Speaker B: Well, I mean, the thing that I always joke about is people ask me, how many marketing emails should I be sending? And my response is what you're really asking me is what is the minimum amount of marketing that I can do and still get away with it? Because this is not what voice actors want to do. Right. They sign up to be in the booth and do the recording, but the reality is, if you're not in the booth and you're not doing the recording, it's probably because you're not doing the marketing. So it takes time. Yes, but for me, it's like, what else am I going to do if I'm not recording? I might as well be spending my day making new connections, getting in front of new people, so that I can open the door to do more recording down the road. Right?,: It's probably better than obsessing on whether you have the best microphone for voiceover.,Speaker B: Yeah, I think so.,: It's much better use of your time, I can tell you.,Speaker A: Yeah, because marketing is something that I mean, I'm basing my assumptions here on the Australian market, but 20 years ago, a voiceover artist marketing themselves was unheard of because you had an agent and they pretty much did all that for you. So it's only a sort of recent thing. Do you find that maybe that's part of the issue is that voiceover artists in general have only just recently been thrown into this situation and they're madly trying to figure it out without really anyone to sort of base their marketing strategy on or whatever. Do you find that maybe we're all a bit new to this?,Speaker B: It might be an oversimplification, but I think looking out at the macro level, I think there's probably three different classes of voice actors. There's the voiceover veterans who were around in the glory days of voiceover when it was all agents and in studio, and your agents did everything for you and they brought you in studio and obviously the industry still exists like that in certain areas, but not in a lot of areas anymore. Then there was a group of voice actors who kind of came in during what I call the glory days of online casting. And so for them it meant signing up for a Pay to Play membership, submitting auditions on Pay to Play and maybe they had an agent or two as well. And for voice actors that have come in, we'll say the COVID era voice actors, the glory days of online casting are over. It's not really a sustainable way to build a full time business. Obviously the agent model has shifted a ton and so I think those voice actors are more in tune with the fact that marketing is how this gets done. And I think that voice, like, I came in the glory days of online casting and I was in denial for a while, but when I started seeing things change on the Pay to Play, I knew, okay, I got to figure out a better way. And I don't happen to live in a New York or in La or a Chicago where the full agent model may still work for some people. And so I do think that for a lot of voice actors, they're creatives. They operate from the creative side of their brain. They want to be in the booth doing creative things. And marketing, I think, comes from the other side of the brain and so it's not a natural fit and that's why they don't think about it initially, it's why they don't necessarily want to do it. Can't blame them for that either. But it opened up the door for somebody like me to be able to come in and help them with it because I'm actually not a creative. So I operate from the business side of my brain first.,Speaker C: Yeah, it's interesting though, because winding the clock back, I remember when I like, you finished my radio career and moved to Melbourne 25 years ago. I got into voiceover, got an agent and I was sort of started working, but it was a slow thing. And I walked into a studio one day and I remember sitting and waiting to go in. They had no idea who I was, they just had a name on a piece of paper that I was coming in to do a voice. But I watched the way they communicated with the talent that was leaving and it was like, hey, see you Matt, blah, blah, blah, whatever. It was all like face to face. They knew each other, so I thought there's got to be a way of shortcutting this so I can actually become visible to them as opposed to just being a name on a piece of paper. So I went out and found a photographer and I got a whole bunch of shots taken. And the brief was there were certain colors that I wanted to do, but I wanted to make it look like I was releasing an album on a CD. And I was the singer, so I was the artist on the front cover, which I did. And so I produced all these videos, which in those days was VHS for on camera stuff. I did a bunch of CDs with this picture on it and it was an immediate shortcut because I just did every studio, went to every studio, dropped these kits off with my demo and all that kind of stuff, and it was amazing. When I walked in, they knew who I was because on their desk was my photograph on the CD and everybody else just had their name and a contact number.,Speaker B: Yeah, I was going to say at that point in time, probably nobody else was doing that. So it makes it so much easier for you to stand out. Right. That's how you get noticed.,Speaker C: Yeah. And it worked. It was like, it was an immediate shortcut. I probably saved about six months of traipsing around the studios.,Speaker B: Yeah, for sure.,Speaker A: Is there an online equivalent of that today, do you reckon, Mark, or is it just a slow slog?,Speaker B: I mean, social media is I wouldn't call it a shortcut. Can you get lucky on social media if you find the right audience or hit the right niche or do the right thing? Of course, I've seen many voice actors who have gone viral on TikTok or on YouTube or on Instagram, and that has led to opportunities. I wouldn't say that it's necessarily the norm for it to happen quickly, but I do think that if you use some of those tools consistently, over time, you start to build a following, you start to get recognition and people start to notice who you are and pay a little bit more attention.,: Yeah. I can tell you from someone who's started his business at the beginning of social media, it's been a very long slog because you do just spend time building up the brand and the name recognition and establishing yourself as an authority on the subject of something. So, yeah, it's a way to do it. It's definitely not the fastest, I would say.,Speaker B: Yeah, I would say now, I don't know that I would release the VHS, but I would say that there's a full circle coming around. Like I've had some success doing things like postcards because everybody else is doing email and inbox and social media and nobody's sending anything through the mail anymore. And so that's one of the ways that you stand out. So walking into a studio today and dropping off a package, nobody's doing that again now because everybody's doing email and social media, so there might be a full circle opportunity to kind of jump the line a little bit in that regard.,Speaker A: Will that be the next episode of your podcast, Mark?,Speaker B: Yeah, maybe I'll bring you guys on the show and we'll talk through that one.,Speaker C: As far as countries are concerned, do you find the attitude towards marketing changes depending on which country you're marketing yourself into?,Speaker B: I don't know if the attitude changes as much. I think maybe the platforms change a little bit. Like for example, I've got some clients in South America who don't do email at all. Everything happens on WhatsApp. And so if you're emailing them and they're not responding to you, that's why. Because they don't actually operate on their inbox, they operate out of WhatsApp. And so that's a little bit different. I think the whole North American 24/7 hustle culture, I don't think that necessarily plays the same way in certain European markets where they actually take time off and leave the office and end their workday. And so if you're dropping marketing emails in their inbox at eight or 09:00 at night or whatever, I don't know that that necessarily lands. So I think there's little things, little nuances maybe from country to country, region to region. But at the end of the day, we're all trying to accomplish the same thing. We want people to hear our voice and if our demos are great, then hopefully that does the selling for us.,Speaker A: Yeah, well, talking about email, I've heard you mention a couple of times that no hearing no is actually a good thing. Do you want to explain that to people who maybe haven't heard you talk about this before?,Speaker B: I think that when we're sending out our marketing emails, obviously we want everybody to say yes and we want everybody to hire us and we want every email that we send to be a potential opportunity. And so when we get that rejection, our natural instinct is to take it as know, I might not be any good or maybe my demos aren't good enough or maybe my studio stinks, I need to call George. Whatever. Right. We start to go into all of this negative spiral of everything that's wrong with us when the reality is maybe they don't use voice actors or maybe they've already got a full roster or maybe there's just nothing that fits your voice or whatever. Right. There's 1000 reasons why they don't need you. Only one of those reasons is they didn't like you. But by them just telling you no straight up now, you know, so you don't have to put any more effort into building a relationship with that person going forward. And so much of marketing is building relationships. I would rather devote my time, my effort, my energy to building relationships with people who are potentially going to hire me than spending it on somebody who was never going to hire me in the first place. So the sooner they tell me no, I'm not interested, the better it is for me in that regard because I can devote more time to better prospects.,: Yeah, kind of the same thing as like unsubscribes. Like whenever I send out an email campaign, there's a certain percentages of unsubscribes, maybe a half a percent, but I used to be like, oh man, people don't want to hear it. And it's like, no, that's good. Now you've weeded it down. Now the ones that are left are the ones that really do want to hear from you. And that lets you know people that's true from you, because they're telling you they don't want to hear from you. It's not a bad thing.,Speaker B: When I started building my email list, I took it so personal. Like, I wanted to call up every person who unsubscribed and be like, did I say something wrong? I'm so sorry. Right? You don't want that rejection, right? But now the unsubscribe is a gift in that sense, because now you know that's somebody who was never going to work with you anyway, so focus your attention somewhere else.,Speaker A: I want to take a bit of an off ramp here and head in a different direction, just for a second, because you and I have one thing in common that I know of and we're a bit of a fan of a book called Atomic Habits from a gentleman who I've been lucky enough to interview for an hour or so. A guy called James clear. And his book talks about how micro habits can actually change our lives. Just little things that we do every day that become a habit, can actually change our business, our family life, anything that you want to change, really. And I was wondering if you, in your time of reading James's book and sort of thinking about the things that he's spoken about, if you might have like three habits or so that a voiceover artist should get into in terms of their marketing if they want to become more successful.,Speaker B: One of the things that I talk about all the time with email marketing is send ten emails a day, which is not a big number when you break it down. Ten emails a day, that's not a big number. That's something that realistically, you could probably do in about an hour. It doesn't seem like a lot ultimately, but if you do that five days a week, you just sent 50 emails. And if you do that consistently for a year, that's 2500 emails. And if you get a ten or 15% response rate, that's 200 and 5275 prospects that are now in your database. After a year of just sending ten emails a day, like just focusing on one simple, small task that's an hour out of your day at most, but can create an exponential growth opportunity for you if you do it consistently for a year. And so I think the same applies to social media, though, too, right? Like if you post once a week or twice a week, but you just do it consistently, you get into that habit of doing it consistently, not sharing an update when you've got an update and then falling off for 30 days and then coming back. And now you got to start all over again with the algorithm, and you've got to retrain the algorithm, right? I think some of those simple little things that you can break down into daily tasks that you can accomplish in 10 minutes, 15 minutes, an hour to send those emails or whatever, it does make a big difference, and it's important. I work with voice actors. There's a group of voice actors that I coach for an entire year. Every year, I build out a mastermind group, and in December, we meet. I meet with each of one of them one on one, and we set the big goals for the entire year. Like, when I get to the end of the next year, these are the things that I want to accomplish. And then the next step from that is breaking it down into, okay, what does that look like over individual quarters? What does that look like over a month to month basis? And then, what does that look like on a day to day basis? So that you don't just focus on the great big overarching goal for the entire year, but you're breaking that down into more bite sized pieces, right? It's the whole idea of eating the elephant one bite at a time. And I think that's the concept, basically, of the micro habits. And that's why I love that book. I think everybody should read that book.,Speaker A: It's a ripper, isn't it?,Speaker B: It really is.,Speaker A: What do you think's the biggest enemy of doing? Easy to for me, it's so easy. If I'm getting on to do my socials, it's so easily to get distracted and go, oh, look what my mate Sean posted last week. And look at this, look at that. Do you reckon distraction is an enemy of our marketing?,Speaker B: 100%. There was a study that came out, and I know I'm going to get the numbers wrong, but it was something like, for every time that we allow ourselves to get taken off focus, it takes, like, 26 minutes to get back on track or something like that, right? And so one of the things that I say with social media, and I teach this to voice actors, like, okay, you're going to use LinkedIn because you think that that's a really good platform for you based on the type of work that you want to get. One of the things that you got to do on LinkedIn, if you really want to gain traction, is you've got to be consistent. Okay, what does that look like? And I say set a ten minute block in your calendar every morning and use an alarm. And when that alarm goes off after 10 minutes, get off. Because social media is designed for the endless scroll, right? Like, they've literally engineered these sites to keep us there as long as humanly possible. And so you have to be intentional about getting off and moving on to the next task. Otherwise it is 2 hours later and you're still flipping through reels on Instagram or whatever. And so I think you've got to be very careful about stuff like that.,: Yeah, I had to come up with a hack for me, I am one of those keep many tabs open in Chrome, people, all the things I use to run my business, all the different software websites, everything is like tabs, right? So what I do now is I check Facebook and then I close the just that one little thing keeps it from looking at me and taunting me to click on it because it's just not there. And that's my little hack.,Speaker A: James Clee would be proud of you mate. That's an atomic habit.,Speaker B: So often during the day my phone is not in my office because it's too easy, right? It's too easy. Apple lets you set up the custom focuses in the operating system and so I can set a custom focus that the only people that can text me or get a call through to me during certain times of the day. When I'm in that focus is like my wife and my kids, right? Everybody else can wait at that point because I don't want one ping on your phone. One notification is never just let me just check that one text or let me just answer that one email. It's always 25 minutes later and checked the weather and checked the stock market and went on Twitter and had to look at Instagram or whatever, right? And so it's too easy to lose the time.,Speaker A: Is that a thing for you if you've got that set up on your phone? Does that mean that there's a time of the day, I guess given outside of voiceover sessions and stuff but is there a particular time of the day that you do this sort of work?,Speaker B: When it is available in my schedule because my days are very unpredictable but I try to leave certain parts. Like you can't schedule a session with me before 11:00 a.m. So the first couple of hours of the morning, that's time when I can really just focus on my business and you can't schedule a session with me after 04:00 in the afternoon and so there might be an hour or two after 04:00 where I'm focused and that's where I'm going to do my things. But then if I have spare time in a day where somebody hasn't booked me for whatever reason, phone goes into the focus and it lets me settle in to do whatever the task is that I need to do. 30 minutes of deep focused work is so much more productive than 2 hours of periodic distracted work in between checking socials and text messages and getting yourself into a.,Speaker A: So let's let's, let's get a little bit micro on know, let's take Andrew as an example. Andrew's got an agent here in Australia. He's got an agent in the States. He does work that he drums up himself out of Singapore and Dubai. What should a media strategy for someone like Andrew, and I'm not asking you to give him a freebie here, but in general terms, what sort of things should Andrew be thinking about if he's going to go out there now and market himself and drum up some more work?,Speaker B: What kind of work is Andrew looking for?,Speaker C: That's a very good question.,Speaker B: Probably particular genre.,Speaker C: I'm just kind of thinking the things that I probably do mainly, which is promo work, TV promos, radio imaging.,Speaker B: Then.,Speaker C: I do quite a lot of mainly commercials, long form stuff. So I do like everything really. But I guess the main thing is what I'm booked for is the imaging or promo and also the soft sell sort of luxury product kind of voice.,Speaker B: So one of the things that I think you could be doing is looking at you got a great voice, you got that you sound like a TV promo documentary.,Speaker A: God, don't strike his ego anymore, please.,Speaker C: Oh, come on, someone's got two.,Speaker B: You have the kind of voice that people will sit and listen to on TikTok. You do. And I think there's one of two things that you could do. I think that you could either just do it straight and record yourself reading promos imaging, stuff like that, make some videos in the studio of you doing that as just a way to demonstrate, but also give people the opportunity to hear your voice. Or I think there's an opportunity to go in a completely different direction. The person I'm thinking of in particular is Christopher Tester. He's a voice actor out of the UK who is a classically trained British RP theater actor. And he goes on TikTok and reads monologues know, plays and historic books, different things like that, right? And he's created this whole niche with videos that constantly are going viral, but then people are also constantly writing him and saying, hey, do this one next, or do this one next, which keeps the audience coming back, keeps them watching, keeps the videos going viral. But it was a demonstration of his acting ability and so people end up booking him for voiceover work specifically because of that, because they're seeing his acting abilities. So I think if you could come up with a fun way to do some social media content that highlights your voice but demonstrates your skill, I think that's one of the things that could be done in a relatively short amount of time every day, dedicate 30 minutes to it. Making videos for social media doesn't need to be a complex task anymore. If you've got an iPhone or whatever, you've already got a superior camera and you've got a studio, so you've got great audio, so that's really easy. And I think that would be one thing that I would be looking at. And then the other thing is, I would set a target for myself of I'm going to connect with whatever it is, five radio station program directors every day. And maybe that's going to be through LinkedIn, or maybe that's going to be through email, but it's just getting yourself in front of a few new people every day, and that number is going to change. Right. For a successful working, six figure talent who doesn't have a lot of time, right? They can contact 2025 people a week and just keep some new, fresh people in the pipeline. For the voice actor who doesn't have a whole lot of work right now and is still trying to build their business, you're going to contact ten or 20 people a day and work at filling up and creating that pipeline. But those are two things that I think that you could do to open up some opportunities for yourself. And that one's okay. That's okay. It's on the house.,Speaker A: There you go. And I'll be expecting to see the first video tomorrow. Andrew? Yes.,Speaker C: I wonder what I'll do on TikTok. I dread to think we're going to.,Speaker B: Premier it with the podcast episode.,Speaker A: So you know what's interesting in hearing you talk about that, Mark, is that how niched our marketing needs to get. Then? If we're aiming for a TikTok audience, do we really need to niche it down to, okay, I'm going to do it about acting, or I'm going to do it, or is there any scope anymore for just that I'm a voiceover actor and I can pretty much do everything? Or do we need to niche all our marketing down?,Speaker B: I think that it's possible to do a niche that has absolutely nothing to do with voiceover whatsoever. If it is a niche that you have a skill in or a passion in, and you can connect with an audience in. The best example of that is Stefan Johnson. So he's an American voice actor who does food reviews on TikTok, and they're hilarious, irreverent, fun. And the guy's got I don't even know at this point, he's probably got ten or 11 million followers on TikTok. Every video he does, I think, goes viral. That pretty much is the way it works. Now, he is not talking about voiceover. He's just talking about food and snacks and fast food and doing his reviews, who's got the best burger, who's got the best pizza, whatever. But because he reaches such a broad audience, so many people are watching his videos, it's inevitable that somewhere in that audience of millions of people are people who make buying decisions about voiceover for whatever, from the local video production company to the executive producer at a cable network or whatever. And so that has opened up a door for him for tons of voiceover opportunity. And so I think sometimes we limit ourselves by getting too focused on the voiceover box and thinking we have to. Be in the voiceover box. And so is there something that you can talk about, that you are passionate about, that you love, that you have a skill for, that you have an education for? Whatever? Is there a way that you could create content around that that highlights your voice still or highlights your narration skill or your acting skill or whatever? Doesn't specifically have to do with voiceover, but I think the two tie themselves together eventually.,Speaker A: Now people out there are going to go, it's all right for you, Mark, you've been doing this for a while now, you've got it down pat. I'm just a lowly little voiceover artist sitting in my home studio. I have no idea where to start. Would your advice be just bite the bullet and start?,Speaker B: Yeah. Because your first video is not going to be your best video. The first email that you send is not going to be the best email that you send. The first social media, a post that you create is not going to be the best, but you've got to get the first one out of the way to get to the next one, which is going to be a little better. And the one after that, it's going to be a little better. Honestly, if I go back to, let's say, 2008 910, somewhere in there, when I first started doing a little bit of email marketing, it is honestly an act of God that I ever booked a voiceover at all because I can go back and look at some of those early emails and be like, what the heck? I didn't have a clue what I.,Speaker C: Was doing, but I was just exactly.,Speaker B: Doing it and then learning as I went, getting incrementally better. And that's what opens up the door to more opportunity down the road. And so, yeah, I think it's really easy to get perfection paralysis, right? I've got to have everything lined up before I got to have the perfect camera, the perfect audio, the perfect studio, the perfect backdrop before I can make my first video. Or I've got to have the exact formula worked out for the ultimate marketing email before I can ever send the first marketing email. And we let that become a crutch or an excuse that keeps us from just doing the thing when the reality is it's just like voiceover. My guess is, and you guys could probably attest to this your first time in the booth and your hundredth time in the booth, I'm hoping on the hundredth time you were better, you get in your reps and you get better over time.,Speaker A: Yeah. So, George, I know you're deep in marketing. George, the tech at the moment, is there anything you reckon Mark could I'm.,: Writing virtual postcards on a website right now.,Speaker A: You're deeply engrossed in this interview then, George, I can see.,Speaker C: Yeah. But I'm thinking that that postcard idea is an absolute cracker.,: Yeah. I mean, I just received a postcard from a consultant who's doing some financial consulting for me, like a financial planner type person. And I was like, oh, I haven't gotten a handwritten thank you card in the mail in a really long time. In this case, it looks legitimately. Like, she legitimately handwrote this card and sent it to me.,Speaker B: Yes.,: And I thought, man, if she's got time to do that, I mean, we have time to do that now. My handwriting sucks. It just does. And I could pay my assistant to write these cards, which I might consider doing. And there's also these websites where you can do, quote unquote, handwritten postcards and send them out and they mail them for you and they print them and they do all that stuff. So it's something I'm considering trying in those postcards, having a little coupon code for a please come back. But I have been in absolute, hardcore, full court press marketing mode for the last three months. For George, the tech, you say when you're not working, you need to be marketing. And sales really slumped in the summer this year for us. And I was like, okay, I can either get really frustrated and figure out ways to just start cutting costs and slowing things down or really just go for it hardcore. With in my case, the thing I've been really ramping up is affiliate marketing. And that's been where I've been focusing my energy. And I've got some great advisors around me. I talk to my own marketing and strategist person almost every single week. And I need that accountability, someone to follow up with me, someone to tell me, hey, we had that meeting and I told you to do all this stuff, so go do it. Because it's an insane undertaking to run this business, keep everything functional still, keep my clients happy and on time and keep all the marketing and the biz dev all going. And that's what I've been doing the last few months, actually. I started to realize I'm actually kind of enjoying doing more biz dev. And the shift of my time, of my day is it's legitimately shifted. I don't do as much billable time as I used to, but we have other people doing more billable time and that's awesome.,Speaker B: It brings up a whole other point, though, that I think is important to consider, and that is there comes a point when you've been doing your marketing and it has paid off and business is going really well and you're busy and you're in the booth consistently or you're doing studio builds consistently, or whatever it is that your thing is that you're doing consistently. And what's the very first thing that often gets cut from the schedule? It's the marketing.,: Yeah, the marketing.,Speaker B: And then complacency sets in, right, complacency sets in because you've built a successful business. I've got a successful business, everything's running, firing on all cylinders. But one thing that this industry will teach you over and over again is that clients don't last forever. And so if you are not constantly bringing new people into the mix, then you don't have anyone to replace those clients that ultimately fall away. And so complacency is one of the most dangerous things for any voice actor or business owner for that matter, who's built a successful business. Because it's really easy to work to get there and then when you get there, to relax and enjoy it. And that doesn't mean that you can't relax and enjoy it. Obviously, I don't market the same way now that I did when I was building a full time business, but it's important that I never just stop, that there's always something new coming into the pipeline.,: Yeah, well, the thing that always happens at the end of the year is everybody wants to get out their holiday cards and all that stuff, right? And holiday gifts. And the problem with the holidays is it's too damn busy to do all that stuff, right. Like by the time you're thinking about it's time to be doing my holiday stuff. Now work is like firing all cylinders. You're really cooking. And that seems to happen almost every year for me. And how do you decide and again, not expecting extremely specific answer, but how do you decide about gifting? Because I know some folks and actors and myself included, some of your clients spent more with you than others this year or over the last five years. Is it a very simple mathematics? You just look and say, okay, someone spent more than X, I'm going to give them X? Is that kind of how you look at it?,Speaker B: Honestly, it's something that I don't do a ton of. And one of the reasons why is because there are so many potential pitfalls. And I mean, I guess it depends on where you're working. I do a lot of work for corporate, right? It's a lot of corporate and Elearning and stuff. So it's a lot of corporations. There's a lot of rules around gifting and you can actually get yourself into trouble doing that. And so it's not something that I do a lot of, but I do always make sure I make a point of sending thank you cards or letting them know that I appreciate them and all of that sort of stuff. I do think that there's something to be said for that. I was going to mention too, you got me thinking because you mentioned about the holidays and it's such a busy time and everybody's doing marketing over Christmas and New Year's or Cyber Monday, Black Friday, blah, blah, blah. One of the most successful sales that I ever ran for my coaching was on Groundhogs Day. I ran a Groundhogs Day sale because who the heck runs a Groundhogs Day sale? And so when every other voiceover organization is running a July 4 sale or a Labor Day sale or a Black Friday sale or whatever, I was like, I'm going to do a Groundhog Day sale and see how that goes. And I had no competition on that day. And so that's a little bit outside of the box when you're thinking about so can you look? There's a national day for everything. George and Uncle Roy post them every day. There's a national day for everything. You need to find a national day for something that is related to audio, sound, studio, microphone, whatever. And let that be your big marketing push day when nobody else is thinking about it or nobody else is doing it. Own that day instead of trying to compete with all the noise on a Black Friday or a Cyber Monday or whatever.,Speaker A: Don't talk about Uncle Roy around. AP. He's got huge marketing issues with Uncle Roy.,: But yeah, I mean that whole top of mind, that Uncle Roy thing, that whole top of mind thing that Uncle Roy does with that finding literally a reason to every single day post something, it's a smart idea, it's top of mind.,Speaker B: And now he's associated with it, right?,Speaker A: Yeah, he's that guy.,Speaker B: So you got to find your thing that you get associated with by default. Find that holiday, find that thing and make that the George the Tech day, the George the Tech event.,Speaker A: So we're sort of making our own Black Friday, is that the deal?,Speaker B: Yeah, I think that there's something to be said for that and it doesn't mean you ignore all of those other opportunities. But doing something special on a day that has some sort of relevance or significance but nobody else is doing it, it is one of the ways that you can potentially stand out.,: Love it.,Speaker A: So just quickly, just to sort of wind this up. Creativity is a big part of what we do in our work, obviously being voiceover artists and audio engineers and George doing what he does and that obviously needs to be reflected in our marketing. Is there any rituals or any sort of thing you do around creativity to sort of spark ideas in terms of what you might post on social media or what you might say in an email? Or do you just open up a blank email and hope the words come out?,Speaker B: Yeah, I spend ungodly amounts of time staring at a blank iPad pro with an Apple pencil in my hand waiting for the idea to hit so that I can write it down because it doesn't come. Believe it or not, that creative side doesn't always come naturally to me. But one of the things that I have gotten so much better at over the years and George, this could specifically apply to what you're doing. I am paying so much more attention to what my audience is talking about. So I have a Facebook group with 6000 plus voice actors in it. And the questions that they're asking in that group, the things that they're complaining about, the pain points that they're very obviously struggling with, every single one of those becomes a seed for a video, a podcast topic, a social media post, a course that I might eventually create. And so I've gotten to a point now and this is one of the perks of building that kind of network and that kind of following is that they don't realize it maybe necessarily, but they are feeding me my content ideas. And George, I know you could do the same thing. All you have to do is spend 5 minutes in a Facebook group and see there's a dozen people a day complaining about tech this, tech that, this problem that problem, whatever. Every one of those is a potential piece of content that you could create, whether it's a video, an audio piece of content, a Facebook post, a blog article, whatever. It's all content that is right there being handed to you specifically addressing the things that your audience is struggling with. And so that's one of the things that I do is just I survey my network a lot. What are you struggling with? Or if you could have one podcast interview that you would absolutely love to hear that would change your business, who would the guest be or what would the topic be? And I throw out surveys like that and that helps me to come up with ideas. And then when all else fails, I go sit in the backyard by the fire and enjoy the peace and quiet and hope that if I can clear my head enough and quiet myself enough, a brilliant idea will strike.,Speaker A: They do eventually though, don't they? That's the thing. It's true. I know there's some science behind this, but it actually is those moments when your brain's not actively thinking about the next email or the next social post that the ideas actually come.,Speaker B: Long walk always have a way to.,: Write things down or do a voice memo in the shower. In fact, I have an Amazon Echo Dot.,Speaker A: There's no camera in there that hangs.,: On the wall right over the doorway. And if I'm like in the shower, I can say hey yo Jimbo, remind me to do this while I'm in the middle of the shower because I.,Speaker B: Don'T want to miss. That so true.,Speaker A: Yep, yep, that's right. Well, I think it was AP will probably correct me on this, but I think it was either Start Me Up or Brown Sugar that Keith Richards wrote literally in his sleep. Keith Richards sleeps with a cassette deck next to his bed. And in the middle of the night, if he has an idea, he wakes up and he sings it into his tape recorder. But whichever song it was, it was one of their massive hits anyway, he woke up the next morning and he didn't remember waking up during the night, but he looked at this cassette deck and the cassette had been obviously played. It was halfway through the cassette and he played it back and it was Start Me Up, Brown Sugar. Whichever one it was, it was there. And so he literally wrote it in his sleep.,Speaker C: Yeah, I do remember the stories. I think it was a reel to reel and the tape running out woke him up.,Speaker A: Was it something like that?,Speaker C: Spooled off? Yeah. And he's sort of like, what the hell was that running for? I don't remember starting played it back.,Speaker A: And there was the song Crazy.,Speaker C: Just crazy.,Speaker A: Our brain is an amazing thing.,Speaker B: It's one of the reasons why I have so many issues with sleep, because, honestly, that is one of the few times in the day where my brain is completely quiet when I'm in bed at night. And so a lot of my best ideas hit about three or 330 in the morning, and I can't be upset about it because they're my best ideas, but at the same time, it's like.,: I wish this would come during the day.,Speaker A: Well, I've had a similar thing because AP and I have just started doing demos together and writing scripts for those falls to me. And, yeah, I'm sort of finding that I'll sort of jump into bed and I'll start dozing off to sleep, and then I'm awake and dashing out of the room with my iPhone and dictating a script idea that's just comes into my head, into the phone. So, yeah, I think we're all the same.,: Absolutely.,Speaker B: Yes.,Speaker A: Well, mate, this has been a whole lot of fun. Thank you so much for your time.,Speaker B: Yeah, for sure. It's been fun. Thank you.,Speaker A: If people want to find out more about you, and you've got some amazing courses and bits and pieces up for offer, and obviously the podcast as well, what's the best place for people to go? To find out more about the Mark Scott Experience, shall we call it?,Speaker B: Funnily enough, that was actually the name of an old radio show. Now it is Vopreneur.com. That old Mark Scott experience facebook page might still exist somewhere. I'm not sure if that ever came offline, but, yeah, the website is Vopepreneur.com.,Speaker A: As soon as we're done here, I'm going to Google that.,Speaker B: Shit.,Speaker A: I was going to say something and now it's gone out of my head.,Speaker C: It'll come to you at three in the morning?,Speaker A: Yeah, it'll come to me in the morning. I'll give you a call, let you know.,Speaker B: All right.,Speaker A: Best of luck with the Red Sox. I hope they get better for you, mate.,Speaker B: Well, I mean, there's nowhere to go when you're at the bottom but up, right?,Speaker C: This is true.,Speaker B: Well, that was fun. Is it over?,Speaker C: The Pro audio suite with thanks to Tribut and Austrian audio recorded using Source Connect, edited by Andrew Peters and mixed by Robbo Got your own audio issues? Just askrovo.com with tech support from George the tech Wittam. Don't forget to subscribe to the show and join in the conversation on our Facebook group. To leave a comment, suggest a topic or just say G'day. Drop us a note at our websiteproaudiosuite.com.
So I just did a last minute, unplanned, pop-up webinar to share something a little bit early (you know how I am with secrets)! Right now, I'm knee-deep preparing slides and presentations for Funnel Hacking LIVE, and this 'Diamond in the Rough' marketing strategy NEEDED to be shared before the event! So I've had my team upload the webinar for you to listen to in this episode, then make sure to go and grab your tickets for Funnel Hacking LIVE before prices double or we sell out (because we sell out EVERY YEAR)! Secure your spot at https://www.funnelhackinglive.com today! Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing FunnelHackingLIVE
There are many things that people will say about Coach Prime, but one thing you can't say about him and his team is their marketing and strategy. We pull back the layers on this epsiode breaking down the rollout of his Blenders shades and more.Chapters:00:00:00 Recognition Of Coach Prime's Championship Caliber Team And Unbelievable Skills00:03:59 Prime Time's Winning Strategy: From T.O. to Media Mastery00:05:50 Unveiling the Marketing Genius of Coach Prime: Shades, Promotion, and Personal Touches00:10:11 Coach Prime's Prime Shade Steals the Show at College Game Day00:12:20 Coach Prime's Bold Move: Giving Away Stylish Shades on the Pat McAfee Show!00:14:55 Coach Prime's Shades: Taking the Sports World by Storm with Influencer Marketing on Steroids00:18:00 Coach Prime's Swacc Revolution: Unleashing the Power of Brand Authority and Team Unity00:21:26 Getting Real Scary: A Closer Look at Coach Prime's Impact on Colorado Football00:25:57 Quarterbacks: The Voice of the Team, On and Off the FieldFREE Download 7 Ways To Best Prepare Your Student-Athletes For The Transition: https://getpaidwithpodcasting.podia.com/checkout/cartApple: https://podcasts.apple.com/us/podcast/beyond-the-ball-with-jonathan-jones/id1507204404Spotify: https://open.spotify.com/show/5iHeNCVhaU0e3qeWiksySK?si=b8824aeaddbd4270SUBSCRIBE On YouTube ➡️ https://www.youtube.com/channel/UCt4_jEC4--5s9gwxNsqEjrg?sub_confirmation=1 Follow Beyond the Ball with Jonathan Jones:Twitter: ➡️ https://twitter.com/JonathanJSpeaksInstagram: ➡️ https://www.instagram.com/beyondtheballpodcast/TikTok: ➡️ http://www.tiktok.com/@jonathanjonesspeaksLinkedIn: ➡️ https://www.linkedin.com/company/go-beyond-the-ball/
That 1 Agency Website: https://that1agency.com/Mike's Instagram: https://www.instagram.com/mikeycroc/Mike "C-Roc" Ciorrocco LinkedIn: https://www.linkedin.com/in/michael-ciorrocco/Join our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/
Today we're going to talk about doing digital experimentation well and what this means in terms of your platform choice, and the way you approach experimentation as a marketing team. To help me discuss this topic, I'd like to welcome Dejean Brown, Principal Product Evangelist at Optimizely. RESOURCES Optimizely website: https://www.optimizely.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
今年夏天的美国商业新闻可以说是一片粉色，Barbie电影打破了各种票房记录，并且成为今年夏天最热门的商业话题。不过这部电影最出彩的还是其背后的市场营销团队，Barbie的整个宣传过程可以列为最经典营销案例。在最新一集的“柠檬变成柠檬水”播客里，主持人俞骅和Poy Zhong邀请我们节目的老朋友Frank Zhang与大家聊聊Barbie今夏制造的粉色声势，欢迎大家收听！收听方式:请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, Google Podcasts, Amazon Music等，搜寻”柠檬变成柠檬水“。Thank you for listening to our podcasts. We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page!
In this episode, your host Doug Utberg speaks with Wayne Mullins, Marketing Manager of Ugly Mug Marketing, about the importance of focusing on what truly matters in advertising and marketing, rather than getting caught up in the pursuit of cool designs or awards.Wayne also reveals a powerful strategy he used to grow his own business, which involved building a network of evangelists through small gestures of kindness and personal connection. Additionally, Wayne discusses his journey as a leader and how he overcame initial doubts about his ability to be a people-first leader. If you want to know more about Wayne's work, click HERE.If you're a founder or CEO who is value-focused and puts your people first, please apply to be a guest on the show HERE.
Insights into Personal Injury Law and the Role of Personal Service In the legal industry, effective marketing strategies are crucial to stand out from the competition. It's not enough to rely on word-of-mouth referrals or traditional advertising to attract clients. Digital marketing, content marketing, and public relations are just a few examples of strategies that law firms can use to build their brand and establish credibility in the industry. This time, we're sitting down with Matthew Dolman from Dolman Law Group. Matthew also is a highly accomplished personal injury attorney hailing from the sunny state of Florida. In this conversation, we delve deep into the world of personal injury law, uncovering the hurdles these legal eagles face. Matt corrects the misconception about personal injury lawyers. He shares a couple of cases he's handled. Lastly, we spent a lot of time talking about how he's firm thrived through the noise of the marketing competitions. Key takeaways: Personal injury attorneys often face negative perceptions, but providing personal attention and service can help break the mold Personal injury attorneys also represent individuals in cases involving product liability, medical malpractice, and other types of cases. Firms that actively litigate cases and take them to trial pose a risk to insurance companies Mass tort cases can be easier to pick up than single event cases, but require effort in organic outreach for maximum results Having multiple spokes in the wheel, such as partnerships and offline media, can help avoid over-reliance on one marketing strategy Having visibility and credibility through speaking engagements and expert appearances can lead to more referrals and business Personal branding and business branding go hand-in-hand All this and more, on this week's episode of Beyond 7 Figures. Stay tuned for the next episodes, where I talk with more entrepreneurs who have broken through 7 figures. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable. Links: https://www.dolmanlaw.com/ firstname.lastname@example.org
In today's episode, I'm talking through three unexpected areas of my own personal marketing strategy that might just spark some innovative ideas for your own business. In the ever-evolving landscape of marketing, it's easy to get caught up in the allure of new tactics, shiny platforms, and the latest trends. But sometimes, the most significant opportunities for growth lie right under our noses, waiting to be harnessed. These three areas of marketing that we've been improving upon are all centered around optimizing what we already have in place, rather than chasing new and uncharted territories. Don't miss these three things…they may be areas you need to jump in and optimize in your own business today! _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com
Ever wondered how the art of making strategic decisions can transform your business? Ready to leverage AI to turbocharge your organization's efficiency and innovation? In this thrilling episode of Healthcare Hacks and Connections, our dynamic host Nate engages in a riveting conversation with Josh Funk, the visionary CEO of Rehab 2 Perform. Dr. Josh Funk was born and raised in Montgomery County, MD and attended Poolesville High School. Josh went on to play Division 1 lacrosse and earn a B.S. degree from The Ohio State University before earning his Doctor of Physical Therapy (DPT) degree from the University of Maryland-Baltimore. It was a little over 3 years after graduating from Maryland, that Rehab 2 Perform was founded in late 2014. Nate and Josh unravel the art of making strategic decisions and setting the compass for organizational success. Josh unveils the secret sauce to effective leadership, underscoring the critical role of tapping into the collective wisdom of the team. He dives deep into the treasure trove of insights hidden within both internal and external feedback, offering a roadmap to identify and rectify areas ripe for improvement. But here's the real gem of wisdom: Josh urges CEOs to focus on the low-hanging fruit, those easily attainable yet impactful changes that can propel a company to new heights. By surgically addressing deficiencies, he reveals how a CEO can orchestrate a symphony of actions, each playing its part in achieving the coveted results. Tune in as we uncover the strategic alchemy behind Josh's leadership philosophy, and get ready to embark on a transformative journey toward success! They will also touch on such topics as:Prioritizing Employee Well-being: Emphasizing employee well-being, engagement, and satisfaction in your organization.Organic Growth and Marketing: Strategies for company growth through word-of-mouth marketing and customer feedback.AI's Role and Consequences: AI's role in industries, ethical considerations, automation, and workforce impact.Leveraging AI for Efficiency: How organizations leverage AI for productivity, process optimization, and innovation.Leadership Challenges in Crisis: Leadership challenges during crises, including remote team management and company culture.Financial Resilience in Tough Times: Discuss strategies for navigating financially challenging periods, building resilience, and adapting to downturns in the market. Hack: “Always tote a fine line of pushing into pain points. If everything is perfect, I would argue that we're not challenging ourselves enough.” - Josh Funk Reach out to Josh:Business Coaching: https://rehab2perform.com/business-coaching/ Reach out to Me:Instagram: @thepodcast_docFacebook: www.facebook.com/nate.navasTake your podcast to the next level and book a call with me here: https://calendly.com/podcast-strategist/60min
In this special 100th episode, Allan and Eric welcome back Mat Rogers, the COO of Lizard SEM. Mat touches on the importance of planning and setting your marketing goals for the following year by focusing on 5 key components.Topics include:Consistency is key to success (2:58)Optimize website for off-season (6:10)Track and monitor marketing data (10:31)Don't overlook digital marketing's impact (17:19)Utilize off-season for strategic marketing (22:05)Tailor your marketing plan to budget (25:44)Use data to scale your company (28:30)Prepare for success in your business (33:36)
Marketing 101 Back to the basics I’m taking you back to marketing 101. It’s clear that more and more people are looking at marketing with unwarranted expectations. The pressure being put on this business system is unrealistic, in my opinion. I’m putting a stop to it. What are your thoughts on marketing? Do you […] The post Marketing 101 | Back To The Basics appeared first on .
IWD Agency - Visit Our Website Contact Us: email@example.com Blog Post Marketing Services The B2B landscape is definitely changing, and the numbers show that an online presence is no longer optional if you want to stay on top of your game. In this episode, Joe takes us over the most recent studies on B2B ecommerce, its continued growth, and the trending approaches to make the most of your ecommerce online store. ============================================================== Bookmarks: 00:00 - B2B Ecommerce Strategies in 2023 00:45 - Reasons Why the B2B Landscape is Changing 01:26 - What Millennials and Gen Z Expect in Their Ecommerce Experience 02:13 - Ecommerce Continued Growth 03:00 - Online VS Offline Sales 03:10 - B2B Revenue from Online Sales 03:24 - Offline Sales Still Matter: Considering a Hybrid Approach 04:18 - Industry Spotlight: US Manufacturers in Ecommerce 04:37 - B2B Wholesalers and Manufacturers Digital Presence 05:06 - Trending Ecommerce Features to Invest in 05:43 - Personalization in B2B Ecommerce 06:43 - Proven Conversion Rate Optimization Tactics ============================================================== Other eCommerce Resources: Shopify New Features 2023 Steve Jobs' True Vision for the Internet | PWA Simplified Adobe Commerce B2B eCommerce Features for wholesalers, distributors & manufacturers eCommerce Website Success with Adobe Commerce: Helly Hansen Review Maximizing B2B Success with Adobe Commerce: In-Depth Wilson eCommerce Review What is B2B Commerce? Online B2B Marketing Strategies for 2023 How to Find Low Competition Keywords with High Traffic Adobe Analytics Pricing Top 10 Features of Adobe Analytics Adobe Analytics VS Google Analytics 4 Top SEO Trends of 2023 Adobe Firefly Release and Features for Ecommerce ============================================================== Subscribe to our YouTube channel IWD Agency offers online business solutions that help maximize the retailer's consumer base with a professional website, online branding, marketing, and optimizing the overall customer retail experience. Discover the true value of your brand with professional solutions offered by experts in the online retail industry. IWD Agency YouTube channel is focused on providing quality content information, news, tips, tricks, and much more. On our YouTube channel, you'll find all the necessary information that you need to maximize your eCommerce biz. So, make sure to follow our content, share these videos, give us a thumbs up, and leave a comment below. ============================================================== Follow us on: Facebook Instagram Linkedin Pinterest Twitter While you're at it, check out our blogs. ===========================================================
Today we're going to talk about headless e-commerce, and how it improves personalization, reduces friction, and drives greater loyalty. To help me discuss this topic, I'd like to welcome Chris Bach, Co-Founder, CCO and CSO at Netlify a company that powers web experiences for major retailers like Victoria Beckham Beauty, Paul Valentine and Butcher Box. RESOURCES Netlify website: https://www.netlify.com The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company SYNOPSIS In this episode of The Agile Brand, host Greg Kihlstrom speaks with Chris Bach, co-founder, CCO, and CSO at Netlify, about the concept of headless e-commerce and its benefits for retail providers and customers. They discuss how Netlify powers web experiences for major retailers and the innovative opportunities that headless e-commerce presents.
Tune in to Part II of Marketing Comeback Month! In today's episode, I'm revealing all of the details behind my 2023 Marketing Strategies—including my marketing platforms, content plan, and new system for creating sustainable content to market my business! Tune in to hear all the behind-the-scenes info, and think about how you can incorporate these methods and strategies to market your own business, too! MORE WAYS TO ACCESS THIS EPISODE: → Click here for a full episode transcript → Read the key takeaways on our blog (Coming Soon!) EPISODE OVERVIEW: 02:38 — Solidifying the Foundations of My Business & Goals 03:08 — Taking Stock 03:58 — Tapping into My Unique POV 04:43 — 2023 Strategies, Platforms & Campaigns 06:49 — Defining My Goals 07:54 — Creating an Aligned Offer Suite 09:10 — Mapping Out My Platforms: Stretch Method 12:57 — Revamping My Content Plan 14:00 — My New Content Creation Process KPCo OFFERS & RESOURCES:
1217 Are your marketing efforts falling flat? Want to turn your marketing dollars into trackable results? Look no further. Get ready for an insightful episode that's all about supercharging your marketing game. Our guest today, a seasoned speaker and visionary leader, knows just how to stop wasteful spending and steer businesses towards success. With a track record of bagging American Marketing Awards and the Friend of Tourism award, their expertise is your ticket to marketing excellence. Leading the charge at Maly Marketing, our guest is a force to be reckoned with. They're not just about marketing; they're about setting new standards. Whether it's strategic branding, advertising, or unleashing creativity on a project, they're your go-to. But this episode isn't just about marketing prowess – our guest's passion for education and community shines through. Tune in and get ready to tap into a treasure trove of marketing wisdom. And now, get set to learn from the best. Without further delay, let's welcome our remarkable guest Website: http://malymarketing.com/ Social: https://www.linkedin.com/in/stevemaly/ __________ Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/6164371927990272 --- Support this podcast: https://podcasters.spotify.com/pod/show/businessbrospod/support
I can't wait to chat this week! Work with me: www.the-spacesocial.com Aubrey's podcast: https://open.spotify.com/show/20RyNPJABQrEr42UjgQNcM Here's a sneak peek of what we're covering: * Authority Statements: Learn how crafting definitive statements can position you as a go-to expert in your industry. * Reels: Find out how to create reels to generate more engagement and reach. * Polls with Specific Prompts: How well-designed poll can not only engage your audience, but also provide you with invaluable data. * Share Your BEST Tips, Not Just Simple Ones: People want to know they're investing their time and money in an expert.
Welcome back to the Not for Lazy Marketers podcast, where today, I'm uncovering the three fundamental principles that all of our most successful clients share. These principles might not be what you expect – they aren't hacks or one-size-fits-all strategies. Instead, they form the bedrock of successful marketing that can be adapted to any business, niche, or offer. Take a moment to reflect on how you can apply these principles to your own marketing efforts after tuning in to find out how they can be your roadmap to marketing success and provide the foundation for creating a strategy that works for your unique business. _________________________ Ways I can support: [FREE] Get a weekly behind-the-scenes look at what is getting our clients' insane results in real-time delivered straight to your inbox: https://www.notforlazymarketers.com/newsletter Tired of inconsistent revenue & marketing strategies that leave you overwhelmed? Apply & book a call to see how we can help: http://helpmystrategy.com
Fractional executives offer a unique and valuable growth strategy for startups and emerging growth companies. They distinguish themselves from external consultants by actively exercising executive authority within the organization, aiding in strategy development and execution. These interim leaders are instrumental in building out specific departments, managing growth, and preparing for a seamless transition by hiring full-time replacements. Fractional executives often work across multiple companies simultaneously, adding versatility to their expertise. Brook Janousek of The Grow CMO joins Karen on The Compassionate Capitalist Show to discuss the value of using interim chief level officers to bridge the gap and maximize the value of high level expertise at a 'fraction' of the cost. In more established companies, fractional executives can also serve as a solution for the challenge of prolonged executive leave, ensuring a smooth workflow and preserving job security for valued employees. Moreover, the post-Covid landscape has seen a rise in experienced executives taking on fractional roles, providing access to top-tier talent at a fraction of the traditional compensation cost. In marketing, fractional CMOs are gaining traction, particularly as businesses adapt to changing work dynamics. To effectively engage with a fractional CMO, startups and scale-ups should consider the right timing for their involvement, pinpoint their organizational weaknesses, and identify pain points that hinder revenue generation. Additionally, it's crucial for marketing teams to comprehend the P&L and leverage prior experience to maximize their impact on business growth. Here are 3 takeaways: 1. Sales and marketing serve different but complementary roles in the customer journey. Marketing's primary focus is on generating awareness and interest in a product or service. It aims to create a strong brand presence, educate potential customers, and attract them to the company's offerings. In contrast, sales steps in to convert these interested leads into paying customers by addressing their specific needs, providing personalized solutions, and closing deals. 2. The customer journey often spans multiple touchpoints and stages. Marketing primarily operates at the top of the funnel, initiating the journey by reaching a broad audience through advertising, content, and social media. It continues nurturing leads through email marketing, content, and other forms of engagement as they progress through the funnel. Sales, on the other hand, plays a more direct role in the later stages, engaging with leads who have expressed a clear interest and are closer to making a purchase. 3. Marketing success is typically measured using metrics like brand awareness, website traffic, engagement rates, and conversion rates. These metrics reflect the effectiveness of marketing efforts in attracting and educating potential customers. In contrast, sales success is measured by more concrete metrics such as revenue generated, deal closure rates, and customer acquisition costs. These metrics directly tie sales efforts to revenue outcomes, making them more transactional and outcome-focused compared to marketing's broader reach and influence metrics. Brooke Janousek is a fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her “lessons on the road” at Brooke on the Grow. Relevant links: The Grow CMO: https://www.thegrowcmo.co/ Brooke on the Grow: https://brookeonthegrow.com/ LinkedIn: https://www.linkedin.com/in/brookejanousek/ PREFER TO WATCH: Find the show on YOUTUBE: https://youtu.be/EjzTqCTRpGM Karen Rands is the leader of the Compassionate Capitalist Movement™ and author of the best selling investment primer: Inside Secrets to Angel Investing: Step-by-Step Strategies to Leverage Private Equity Investment for Passive Wealth Creation. She is an authority on creating wealth through investing and building successful businesses that can scale and exit rich. Karen is an enthusiastic speaker on these topics for corporations, economic development groups, angel investor networks, and professional business networks. Visit http://Kugarand.com to learn more about Karen and the services we offer for investors and entrepreneurs. The Compassionate Capitalist Show™ is a Podcast on YouTube. Please visit and subscribe and share. It is great to watch Karen and her guests live, in action. The whole library of podcasts and interviews since 2020 can be found there by category or chronological. https://bit.ly/CCSyoutubepod Imagine the feeling of investing in a way that had massive impact and a potential pay you back 10x your money. The time is now to find out if Angel Investing / CrowdFunding Investing is the wealth creation strategy for you. Take action on Karen's offer to learn how to invest with confidence in entrepreneurs and sign up (FREE FOR NOW) the new Compassionate Capitalist Wealth Maximizing System. http://dothedeal.org
Discover the app marketing strategies that led to Headway becoming the most downloaded book summary app worldwide with over 27 million downloads. Today's guest is Yeva Koldovska, Headway's Product Manager. She began her journey at Headway when it was an early-stage startup and witnessed its growth to over 170 team members in just 4 years since the launch. You will discover how to optimize your web2app strategies, how to drive web-based subscribers, and the latest tips for optimizing your entire app funnel whether its on the web or mobile. Learn more: https://makeheadway.com/ https://www.linkedin.com/in/evakolds/ App Audits: https://apps.apple.com/us/app/rubiks-cube-solver-21moves/id1533263247 https://apps.apple.com/gb/app/preg-tracker-pregnancy-tools/id1615279033 You can also watch the video: https://youtube.com/live/MLUECsQdjDQ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. What's more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters *************** --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message