Podcasts about marketing strategies

This is an unfiltered Q&A episode. No script. No preparation. Just the questions you submitted and my honest answers about what's keeping you stuck. We're covering why content gets engagement but not sales, how to reposition without losing momentum, when to delegate sales, whether to scale one offer or build multiple, what identity shift is required to hit seven figures, and if I could only help you fix one thing to unlock scale, what would I look at.Here's the truth: most of you are solving for the symptom, not the source. You want premium buyers but solve low-level problems. You're keeping strategies that haven't moved the needle in six months because you think doing more equals making more. It's the complete opposite.Timestamps: 02:10 Content Versus Marketing14:54 Premium Problems Positioning21:36 Fix Inconsistent Sales27:41 Lead Quality Or Sales Skill32:33 When To Delegate Sales38:01 Five Ones Framework39:40 Booked Out But Drowning43:12 Ops Complexity Trap47:14 Rebuilding Hiring Trust51:33 Building Leadership Layer56:23 Identity Shift To Seven01:01:58 Fix One Thing To ScaleTo join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

If your business is built on your thinking, your insight, and your ability to diagnose problems, giving strategy away for free is not generosity. It's a broken revenue model. Too many consultants, advisors, and service-based professionals fall into the same pattern. We jump on call after call, answer “quick questions,” and unpack strategy before someone has made any real commitment. It feels productive in the moment. But the reality is different. Time gets drained. Energy disappears. Proposals get ghosted. And while we're entertaining window shoppers, the people who are actually ready to invest are waiting. In this episode, we break down the mindset shift many consultants need to make: clarity itself has value. Diagnosing problems, identifying direction, and helping someone understand what to do next is real work. Lawyers charge for advice. Doctors charge for diagnosis. Accountants charge for insight. Strategists, marketers, and consultants should too. In addition, let's unpack the larger reality happening across modern marketing and business. Why many companies misuse paid advertising, why marketing cannot fix weak products, and why the explosion of AI-driven content makes authentic positioning and human connection more important than ever. If you're a consultant, strategist, coach, or service-based entrepreneur who feels stuck chasing conversations that never convert, this episode will challenge how you think about value, boundaries, and how you position your expertise in the market. Key Topics Covered: Why letting people “pick your brain” for free undermines your business The hidden revenue cost of endless discovery calls Why chasing vanity metrics and pipeline volume can hurt real growth The difference between window shoppers and serious buyers Why clarity, diagnosis, and strategy are valuable services How consultants accidentally train clients to expect free expertise Why marketing cannot fix weak products or poor positioning When paid advertising actually works and when it doesn't Why human creativity and connection still matter in an AI-driven market How boundaries and positioning increase both revenue and respect Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

In this week's pep talk, I am sharing the off-social marketing strategies quietly driving sustainable business growth right now, and how female entrepreneurs can get clients without relying on daily social media posting. In today's episode, I share:02:17 – Why the loudest strategies and flashiest tactics aren't what's converting right now04:08 – The shift from doing more marketing to going deeper with evergreen strategies05:46 – Why long-form blog content is becoming more valuable for organic client attraction07:24 – How evergreen content compounds over time and creates sustainable visibility09:03 – The second strategy: using smart, aligned website popups to convert traffic into leads10:41 – Why search platforms like YouTube are powerful for getting clients without social media12:58 – The role segmented email marketing plays in building predictable revenue14:36 – Why depth, not volume, is the key to sustainable business growth16:52 – How evergreen marketing systems allow your business to grow without burnout19:21 – The simple mindset shift that helps female entrepreneurs stop chasing algorithms and start building marketing that lasts 

DescriptionWhat does it take to build an organic, grain-to-glass distillery in the heart of the White Mountains? In this episode of the Bourbon Lens, we sit down with Chris Burke, co-founder and master distiller of Cathedral Ledge Distillery, to explore the intersection of organic distillation and historic standards.Chris pulls back the curtain on the "Bottled-in-Bond Act" and explains why this 1897 quality standard is the backbone of their production philosophy. We dive into the complexities of organic grain sourcing, the nuances of their mash bills, and how their specific maturation environment in New Hampshire creates a flavor profile you won't find in Kentucky.You'll learn about the technical side of barrel selection, the importance of seasonal labeling, and how Cathedral Ledge is navigating the challenges of direct-to-consumer (DTC) sales and legislation. From the first drop of the hearts to the final tasting notes, this conversation is an essential guide for anyone interested in the transparency, entrepreneurship, and artistry behind modern American whiskey.Chapters00:00 Introduction to Cathedral Ledge Distillery06:13 The Importance of the Bottled-in-Bond Act13:25 Maturation and Barrel Selection in the Northeast18:48 Crafting Unique Whiskey: Mash Bills & Process25:33 Marketing Strategy & Direct-to-Consumer Sales33:17 Tasting Preferences & Favorite Pours

In this episode, Gordon Euchler speaks with Robyn Parks, Vice President and National Head of Marketing Strategy & Growth at Verizon.Robyn shares the unconventional path that took her from engineering studies to HR, and eventually into marketing leadership—building a two-decade career inside one company. She talks about the power of mentorship, why breadth of experience early in a career can matter more than rapid promotions, and how some of the biggest professional lessons come from parenting.They also explore leadership during the COVID era and why chasing impact matters more than chasing titles.Tune in to understand why the future of marketing will be shaped where technology, humanity and business meet.

If you're competing against companies with massive marketing budgets, paid ads alone won't win.In this episode of The B2B Playbook, we sit down with Alex Bedwani, founder of PetsOnMe, to unpack how he built growth using a B2B2C marketing strategy instead of competing head-to-head in B2C channels.In industries like insurance, the biggest brands dominate paid channels. They can outspend you on ads, outbid you on keywords, and convert better because people already trust them.So Alex took a different path.Instead of competing directly, he built partnerships with associations and corporations to distribute pet insurance to their employees and members.We break down exactly how the B2B2C strategy works, how to land partnerships, and how to activate them so they actually generate revenue.Tune in and learn:+ Why competing head-on in B2C markets is often a losing game+ How to use partnerships as a distribution channel+ The activation tactics that turn partnerships into real revenueIf you're a founder or marketer trying to grow in a competitive category, this episode will change how you think about distribution.-----------------------------------------------------

Send a textIn this episode of Imperfect Marketing, I sit down with Rob Genovesi to unpack what branding really means — and why most entrepreneurs are getting it wrong.Rob shares his journey from corporate creative director to brand strategist, including the pivotal moment that transformed his business (and his identity). After years of layoffs and playing it “corporate safe,” Rob discovered that branding isn't about polished logos or clever gimmicks — it's about clarity, authenticity, and alignment.We dive into:The Turning Point: From Invisible to ImpactfulWhy being “corporate polished” made Rob invisibleThe contractor client that changed everythingHow asking the right foundational questions led to real business growthWhy profitability — not just clients — is the real goalWhat Brand Strategy Actually Is (And Isn't)Why a logo is not a brandThe difference between branding and marketingWhy “just posting on LinkedIn” isn't building a personal brandThe foundational elements every brand needs: mission, vision, values, messaging, and ideal client clarityWhy Mission, Vision, and Values MatterWhy mission fuels long-term motivationHow vision acts as your business compassThe role values play in building trust and cultureWhy these aren't “check-the-box” exercises — and how to make them meaningfulThe Biggest Branding Mistake Entrepreneurs MakeThe danger of having one foot in and one foot outWhy inconsistency erodes trust (even subconsciously)How misalignment between visuals, messaging, and personality costs you clientsWhy going “all in” is essential to long-term successRob shares his biggest marketing lesson learned:There is no single “perfect” frameworkEmail, funnels, offers — they can all workStop copying someone else's pathStay on your path long enough to make it workLearn, adjust, refine — and keep goingAs Rob says, success isn't about chasing the latest tactic — it's about clarity, consistency, and committing to your own journey.Whether you're building a personal brand, rebranding your business, or wondering why your marketing feels scattered, this episode will help you refocus on what truly matters.Are you building a logo… or are you building a foundation?Tune in to rethink how you approach your brand.Connect with Rob:Website: https://www.linkedin.com/in/robertgenovesi/LinkedIn: https://www.linkedin.com/in/robertgenovesi/ Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Summary In this episode of the Be a Smarter Homeowner podcast, hosts Elizabeth Dodson and John Bodrozic discuss the importance of their professional community and how HomeZada Professional was developed to assist professionals in better serving homeowners. They explore the various ways professionals can engage with homeowners, the self-service nature of HomeZada Professional, and the different models of engagement available. The conversation also highlights the importance of branding and customer engagement, the types of professionals that can benefit from HomeZada, and the potential for affiliate marketing strategies. The episode concludes with a call to action for professionals to leverage HomeZada to enhance their services and support homeowners effectively.   Takeaways  Laughter is essential for maintaining a positive outlook. HomeZada Professional was created to support professionals. Engagement with homeowners is crucial for professionals. HomeZada Professional operates on a self-service model. Branding is key for professionals to retain customers. There are three models of engagement for professionals. Different types of professionals can benefit from HomeZada. Creating value beyond transactions is important for professionals. Affiliate programs can enhance marketing strategies. The mission is to make homeowners smarter.   Chapters 00:00 Introduction and the Importance of Community 02:01 Understanding HomeZada Professional 05:45 Engagement Strategies for Professionals 11:51 The Three Models of Professional Engagement 17:58 Types of Professionals and Their Roles 23:56 Affiliate Programs and Marketing Strategies 30:11 Conclusion and Call to Action  

Our home is located between two grocery stores. One is a high-quality grocery store with a nice selection of meats and fresh produce. The other store has somewhat lower prices but low quality and selection. Recently Aldi's and Whole Foods moved-in near the lower priced grocery store. Last week that store announced it's closing. While ... The post Marketing Strategy and Competition appeared first on Unconventional Business Network.

Vycarb is commercializing a carbon storage technology that mimics ocean chemistry, converting CO2 into bicarbonate—a stable molecule that remains sequestered for hundreds of thousands of years. Based in Brooklyn, the company operates at the intersection of hard science and market-making in carbon removal, where customers, verification standards, and pricing mechanisms are all emerging simultaneously. Garrett Boudinot shares how Vycarb navigated this complexity: closing their first deals with progressive offset aggregators, pivoting from voluntary ESG buyers to compliance-driven ICPs as market dynamics shifted in 2022-2023, and building international pipeline in Asia Pacific and Europe that became essential when US climate policy reversed in 2025.Topics Discussed:Early customer strategy with Frontier Fund and Milkywire as market-making offset aggregators The 2022-2023 market shift from voluntary ESG purchasing to compliance-driven urgency ICP evolution: identifying customers facing carbon taxes versus sustainability commitments International expansion into Singapore and Asia Pacific compliance markets pre-2025 Raising a US climate tech seed round in 2025 during sector-wide funding contraction Scaling pilots iteratively while building verification methodologies for a nascent category Marketing strategy: facility tours, industry-specific PR in cement and aluminum, strategic investor logos Transition from performance metric validation to site-specific commercial design Leveraging strategic investors (Idemitsu, Rio Tinto, Mitsui, Shell) for channel partnerships Building distributed deployment capability from centralized Brooklyn pilot operationsGTM Lessons For B2B Founders:Find customers where your solution impacts P&L, not just valuesProgressive customers build category infrastructure, not just revenueGeographic diversification is risk mitigation, not just expansionCentralized demonstration beats distributed ops at early stageProof of execution replaces messaging in nascent categoriesConvert strategic investors into channel partnersBuild verification infrastructure as you scale, not after//Sponsors:Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.ioThe Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co//Don't Miss: New Podcast Series — How I HireSenior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

Jessica Jensen, CMO of LinkedIn, joins us for a high-energy conversation on careers, personal branding, and the future of B2B marketing.We dive into the latest job market data (it might surprise you), the skills employers are actively looking for, and how to grow your personal profile on LinkedIn (which could include posting with flamingo glasses). We also unpack the LinkedIn algorithm, handling negative comments, new features creators and brands should be using, and why B2B marketing absolutely doesn't have to be boring.Sign up to our live event, The Calling, on April 21st here:https://event.uncensoredcmo.com/events/uncensoredcmo/2044861Subscribe to our newsletter, The One Thing:https://newsletter.uncensoredcmo.com/Listen to our new podcast, Uncensored Renegades:Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480cTimestamps00:00 - Intro01:04 - Jessica Jensen's backstory02:02 - The benefits of being a marketer from a non-marketing background02:42 - The difference between B2B and B2C according to LinkedIn03:38 - How to build high-performing teams06:32 - The data on the job market according to LinkedIn10:02 - What skills are employers looking for?12:04 - How do you build a personal brand on LinkedIn (when working for another company)18:25 - 3 tips for building your personal brand on LinkedIn20:04 - What is going on with the LinkedIn algorithm?21:35 - How to make the most of an ever changing algorithm23:16 - Does LinkedIn suppress posts based on gender?26:14 - How to deal with negative comments on LinkedIn28:00 - What new LinkedIn features should people be using?30:48 - What features can brands use to make the most of LinkedIn32:19 - B2B does not have to be boring35:02 - LinkedIn's billboards poking fun at AI36:21 - How are LinkedIn marketing LinkedIn?41:12 - How are LinkedIn helping younger people get into work43:28 - Addressing the Open to Work badge stigma44:17 - Advice to creators on LinkedIn

What if AI is making your marketing messier, not smarter? This StrategyCast episode shows exactly how to cut through AI hype, keep strategy sharp, and harness next-gen tools without losing focus. Learn how to lead digital transformation without chaos!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:06 "AI Revolutionizing Marketing Tactics"08:11 "AI: Power Without Control"09:58 "Strategic AI Planning Conversations"15:29 "Understanding True Data Integrations"17:27 Evolving Skill Sets for Innovation21:24 "Mastering Global Digital Transformations"24:44 "Transformation Requires Focus and Experimentation"26:49 "Business Transformation as Infrastructure"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In this episode, Libby sits down with advisor Matt McManus to unpack exactly how he 5X'd his business in five years. But this isn't a story about flashy marketing funnels or viral social media. It's about clarity, community, and connection. If you've been wondering what's actually working in 2026 to attract ideal clients, this conversation is packed with practical, affordable, relationship-driven ideas you can implement right away.Here's what you'll learn:Why niching into first responders (ages 48–60, at or near retirement) changed everything — and why you don't have to pick a niche on day one The 12 (plus 1 bonus) guerrilla marketing strategies Matt uses every year — from retirement workshops and recognition programs to appreciation weeks and surprise station drop-offs How to turn sporting events, client appreciation suites, and community dinners into natural referral engines without making it awkward Why vulnerability, wellness conversations, and sharing your personal journey can build deeper trust than credentials ever will One of the biggest takeaways? This growth didn't happen overnight. Matt didn't launch all 12 strategies at once. He systematized one, then layered in the next. He blocked them on the calendar in advance. He aligned them with his ideal client avatar. And he focused on showing up shoulder-to-shoulder with his community instead of sitting across the table trying to sell.If you're heading into this year wondering how to create real momentum, this episode is your reminder that relationships still win. Get organized, get intentional, get involved — and watch what happens when your community starts seeing you as one of their own.Follow Matt McManus HERE! Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

AI search is changing how buyers discover products. But most founders are either ignoring it, or getting sold misinformation.In this episode, Jon Mest (https://chatrank.ai/ and https://justreachout.io/) breaks down what actually drives “AI visibility” and how he's building two bootstrapped companies in a market that's shifting weekly.We get into the real execution behind:Why “pump out 1,000 blog posts” is bad strategy in AI searchWhat AI models struggle with (and the on-page fixes that matter right now)The off-page signals that influence AI recommendations (reviews, Reddit, YouTube, real human sentiment)How Jon sells a $500/mo product without spray-and-pray outboundPartnerships vs affiliates, what worked and what completely failed (PartnerStack experiment)Why podcasts are underrated for both backlinks and AI citationsJon's “rotate AI tools weekly” habit to stay sharp across modelsWhy bootstrapping beats VC for most SaaS right now (and when he'd reconsider)If you're a SaaS founder trying to understand what's real in AI search, this one will save you time and mistakes.

Episode 208: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeWhen it comes to contracts, many coaches and course creators piece together their contracts by copying what someone else used — leaving their business exposed to refund disputes, payment problems, and legal gray areas that could cost them far more than they ever made. Without the right protections in place, a single difficult client can turn into a nightmare with no clear resolution.In this episode, Bobby Klinck teaches us how to build a coaching contract that actually protects your business — covering the key clauses most people overlook, what you should never say in your agreement, and the hidden legal risks lurking in even the most "standard" contracts – everything you want to know before your next client signs on the dotted line.About Bobby Klinck: Bobby is a Harvard Law Grad turned online entrepreneur—but he's NOT your typical lawyer. He doesn't do suits, he hates legalese more than you do, and he has a tendency to make bad pop-culture references and dad jokes.With his extensive expertise from a 20+ year legal career, Bobby is now focusing on making the legal stuff simple for online business owners. He and his team developed the Plainly Legal™ software to automate legal protection for coaches, course creators, consultants, service providers, and other online business owners.Get Your Free Legal Audit Here: www.plainlylegal.com/freeauditConnect with Bobby:https://www.plainlylegal.com/ https://www.facebook.com/bobbyklinckpage https://www.instagram.com/bobbyklinck https://www.linkedin.com/in/robertklinck/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

This episode of Hustle Inspires Hustle features Cata Balzano, entertainment journalist and media professional currently contributing to The Hollywood Reporter. Cata shares her evolution from a college student on a medical track to building a respected name in journalism, starting with The Miami Herald and expanding into international coverage across Europe.She opens up about her five years abroad in London, France, and Rome, how heartbreak and depression reshaped her priorities, and how therapy, discipline, and education helped her rebuild. Cata also breaks down the financial realities of media, learning to negotiate her value, quitting toxic environments, and how confidence created major opportunities—including writing for Variety and covering global events like the Super Bowl and Bad Bunny's residency.Episode Outline:[00:00] Intro, reconnecting, how they met at FIU[08:00] Katta's start in journalism and The Miami Herald path[17:00] Big interviews and career growth in entertainment media[26:00] Europe move, relationships, identity shift, and lessons[36:00] Breakup, depression, healing, dogs and plants grounding her[49:00] Career comeback, master's, quitting a job, Hollywood Reporter move[58:00] Money, negotiating your value, proudest moments (Variety, Bad Bunny, Super Bowl)[01:06:00] Perfect day, how she wants to be remembered, where to find her, wrap-upWisdom Nuggets:Roll Up Your Sleeves: Opportunities rarely show up under perfect conditions. Cata proves that professionalism means delivering despite setbacks—lost luggage, hotel disasters, or emotional challenges. Execution builds reputation.Know Your Value: Early in her career, Cata accepted everything. Growth came when she learned to negotiate, communicate clearly, and understand that if someone hires you, it's because you bring value.Healing Requires Structure, Not Isolation: When depression hit in 2023, Cata didn't just “wait it out.” Therapy, coaching, studying, routines, and caring for animals created stability. Healing isn't passive—it requires action.Relationships Reveal Intentions Over Time: Living abroad showed Cata who truly valued her. When convenience disappeared, so did certain connections. Real relationships don't depend on access.You Don't Have to Hurt People to Win: Success doesn't require stepping on others. Cata emphasizes building a respected career without manipulating, exploiting, or harming others along the way.Power Quotes"I'm really good at what I do because I'm not a fan girl.”- Cata Balzano“Nothing is gonna stop me from getting my story.”- Cata BalzanoConnect with Cata:Instagram: (https://www.instagram.com/catabalzano)Linkedin: (https://www.linkedin.com/in/caterina-balzano/)Facebook (https://www.facebook.com/catabalzano/)TikTok (https://www.tiktok.com/@catabalzano)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Kyle Hackbarth, founder of James Marketing Company, discusses the essentials of lead generation marketing, emphasizing the importance of organic content, effective audience targeting, and the strategic use of social media platforms. He shares insights on how to build a personal brand, the significance of consistency in content creation, and the need for businesses to adapt to changing marketing landscapes. Kyle also highlights the importance of metrics in evaluating marketing strategies and offers advice on protecting and growing one's brand in a competitive environment.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Most gyms waste marketing dollars without seeing results. Small budgets and unclear strategies are often the reason. Knowing where to focus makes all the difference.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn this episode, Tommy and Blake break down common misconceptions in gym marketing. They explain how budget, campaign setup, and understanding metrics like LTV and CAC directly impact results. We explore strategies for small and large ad budgets, simplifying campaigns to maximize lead quality, and preparing for future Facebook strategies.Episode OutlineMisconceptions about client expectations and marketing resultsUnderstanding the fitness marketplace and client needsBudget limitations and strategic allocation for small Facebook ad budgetsFacebook's auction-based system and its impact on ad performanceDifferences between service-based and product-based business marketingBuilding awareness and retargeting strategies for gymsOptimizing lead quality and conversion rates with custom audiences and website formsFuture Facebook strategies, including instant forms and integration with platforms like ChatGPTLong-term marketing strategy considerations and adapting to changing conditionsEpisode Chapters00:00 Unrealistic goals & ROAS expectations00:22 Intro – Gym Marketing Made Simple podcast00:48 Episode setup & ad spend context03:25 Why Lasso tests at scale & still owns a gym05:30 Who should run paid ads & budget tiers (750–1k)08:16 Keeping campaigns simple on small budgets10:13 Auction system & why $25/day limits you14:32 Awareness vs lead campaigns explained19:01 Product vs service & the 30‑day ROAS trap23:13 LTV, CAC & long‑game math for gyms36:06 Ideal full‑funnel Meta strategy with big budgets45:06 Improving lead quality (SMS verify, audiences)51:24 Awareness levels: unaware to most aware55:33 Spend more vs fix funnel metrics58:41 Other awareness channels beyond Meta1:01:20 Future of ads: instant forms & ChatGPT1:03:16 Who should (and shouldn't) run FB adsAction TakenTest ads on both website and Facebook lead forms simultaneously; track website conversions to evaluate halo effect and lead qualityAttend a three-hour Meta instant forms and CRM integration presentation to improve lead attributionRevamp campaign structures: fewer campaigns, creatives targeted to specific awareness stages (unaware → most aware)Add LTV and LTV:CAC benchmark metrics to the Gym Builder dashboard for better CAC and scaling decisionsConclusionRealistic expectations and clear strategies are key to successful gym marketing. Understanding budget limitations, optimizing campaigns, and tracking the right metrics ensures marketing dollars are used effectively. Staying informed about new strategies positions gyms to adapt and grow long-term.CTAListen, follow, and visit the provided links to access the tools and insights shared in this episode.

In this episode of the Shintaro Higashi Show, Shintaro and David Kim discuss the growth of Shintaro's dojo network, exploring the idea of affiliations rather than franchises. They delve into marketing strategies for dojos, the importance of business acumen in martial arts, and personal updates on rehabilitation and upcoming events. The conversation highlights the challenges and opportunities in expanding a martial arts business while maintaining quality and community engagement.TakeawaysShintaro is expanding his dojo network through affiliations.Franchising involves complex legalities that Shintaro wants to avoid.The focus is on helping others open dojos without being directly involved.Marketing and business strategies are crucial for dojo success.Shintaro emphasizes the importance of training staff and student engagement.He plans to conduct seminars to support partner dojos.The conversation touches on personal health and rehabilitation journeys.Shintaro is open to collaboration and sharing resources.Upcoming events include a seminar and Olympic qualifications for judo.The hosts express gratitude for their audience's support.00:00 Welcome Back and New Beginnings02:51 Expanding the Dojo Network05:59 Marketing Strategies for Dojos08:53 Rehabilitation and Personal Updates12:02 Upcoming Events and Future Goals

Turn your idea into a launched, profitable MVP in 2-6 months: https://www.saasmastery.com/?video=67MX3_N4LfoOr prefer a one-off advisory call? Here's my calendar: https://www.saasmastery.com/call?video=67MX3_N4Lfo--- Most founders struggle to get their first 100 customers for their SaaS, not because their product is bad, but because their GTM is.Today, I sit down with Margo, who has been helping B2B SaaS founders with marketing and customer acquisition for the last 8 years.If you're in the process of building a SaaS, then this video will give you a working Go-To-Market strategy that works in 2025 and beyond.Timestamps 0:00 - Intro 0:48 - 3 big mistakes to avoid 3:22 - How to get the first 10 customers 4:45 - 5-step Go-to-market strategy (First 100 customers) 11:36 - Scaling beyond the first 100 customers 13:26 - Ending-------------------- Resources: Enhance decision-making in software development and product management with the right leadership - https://saasmastery.com/call ▸▸ SaaS Mastery website - https://www.saasmastery.com/ Get in touch with us, and let's talk about your project! https://saasmastery.com/call #SaaS #MVP #SaaSMastery Chapters (00:00:00) - How to Find Your First 100 Customers(00:00:42) - 3 Mistakes SaaS Startups Make to Get Their First(00:03:22) - How do we get our first 10 customers?(00:04:54) - How to Find and Convert Early Adopters: My Core Go(00:07:19) - 3 Creative Outreach Strategies for Early Adopters(00:10:10) - 4 Steps to Your Landing Page(00:11:22) - 5 Steps to Scaling Beyond The First 100 Customers(00:13:26) - How to Win Your First 100 SaaS Customers Fast

FAQ Friday answering the podcasting question of "Does Buzzsprout Edit My Podcast?"Save $20 on Buzzsprout: www.ThePodcastTeacher.com/buzzsprout (affiliate link)Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

We found a cheat code for learning Spanish using Claude and Anki (without studying grammar). Plus, the Cult Brand marketing framework that turns customers into superfans.In this episode, Andrew reveals why he is moving to Mexico City and going all in on his startup. Sean breaks down how he scaled his agency to 18 employees and the specific Positioning Strategy he uses to charge premium prices.Links:Andrew's Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Slackletter: https://slackletter.com/Sean's Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/Transcript:00:00:00,000 --> 00:00:05,200I've had several situations where I just like make stupid mistakes. I feel very envious of the00:00:05,200 --> 00:00:10,800ability to like, spend all your time and energy on like one thing, we kind of made a mistake that I00:00:10,800 --> 00:00:15,200think I've seen a lot of people make. Ever felt like you're stuck making the same mistakes or on00:00:15,200 --> 00:00:20,480the verge of something big but held back? Today we explore founder struggles, mistakes, burnout, and00:00:20,480 --> 00:00:25,239focusing on real growth. We'll discuss creating content for people, not algorithms, and staying00:00:25,240 --> 00:00:29,640grounded in what matters. I'm Andrew Askins, founder of meta monster, and I'm Sean's son00:00:29,640 --> 00:00:34,000founder of miscreants. Let's dive into the journey. Like I think a lot of founders like, identify that800:00:34,000 --> 00:00:38,559by accident and build a product around that. I don't give it. AI thinks I'm stupid. AI already900:00:38,560 --> 00:00:43,199knows I'm stupid. You are selling a methodology where your solution is the only product that1000:00:43,200 --> 00:00:47,240actually fits said methodology. Learning a language is a lot of work. Demand is a fluid1100:00:47,240 --> 00:00:52,600substance. My biggest thing is like social anxiety of picking up and making mistakes. Every small1200:00:52,600 --> 00:00:54,400move is how we can.1300:00:59,970 --> 00:01:06,489How's your Spanish going? Pretend I was in Spanish. Um.1400:01:07,050 --> 00:01:13,769Not something smart. So menos lento is is muy, uh. Muy Modesto.1500:01:13,809 --> 00:01:20,729Muy, muy Modesto. Um, I, uh, I have been texting a lot in Spanish lately, so, like, my1600:01:20,730 --> 00:01:27,449reading and writing has been getting a lot better. Faster than my speaking and listening. Um,1700:01:27,449 --> 00:01:33,009I still, I was just hanging out with a bunch of friends last night. Um, and to be fair, uh, four of1800:01:33,010 --> 00:01:39,650my friends, um, were were ganging up on one of their boyfriends. And so it was,1900:01:39,809 --> 00:01:46,689uh, there was a lot of very rapid Spanish, um, and a lot of, like, g. Longo slang flying around, so,2000:01:46,730 --> 00:01:51,089like, not the easiest to understand, but I was just, like, I was just sitting back laughing, like, I2100:01:51,089 --> 00:01:55,929don't understand any of this. Although, interestingly enough, understood everything at the2200:01:55,929 --> 00:02:02,830same time. You know, like the universal language. It was pretty obvious what was happening. Nice.2300:02:03,550 --> 00:02:10,470Also, I heard you have a new, uh, nickname in Mexico City. Yeah, we don't need to go into that.2400:02:10,470 --> 00:02:17,270That's fine. I feel like. Yeah. Okay. All right. Fine. Am I? My friends, Rosa and Wyatt. Uh,2500:02:17,270 --> 00:02:23,710Rosa's from here. Um. Uh, and, uh, she's dating my my good friend Wyatt. Um,2600:02:23,750 --> 00:02:30,629and one night, I may have had a little too much fun, and, uh, they had to take care of me a bit,2700:02:30,630 --> 00:02:37,630and I got got dubbed El Polito clause. Um, which means, uh, the little colored chick.2800:02:37,830 --> 00:02:44,589Um, the the backstory is in Mexico City. Like, I don't know, 10 or 20 years2900:02:44,589 --> 00:02:49,550ago. Uh, there used to be markets everywhere where you could get these little baby chicks that had3000:02:49,550 --> 00:02:55,710been dyed like neon colors. And the dye was very bad for the chicks. And so, um, you would, like, buy3100:02:55,710 --> 00:03:01,319them for your kid, and they would inevitably die within two weeks. Um, and so they were like, just3200:03:01,320 --> 00:03:08,240very hard to keep alive. And so, Polito declares, is a, uh, is a joke you3300:03:08,240 --> 00:03:14,720make about someone when they can't take care of themselves, when they when they need, need help. You3400:03:14,720 --> 00:03:20,319know, I don't think you told me. Did I not give you the context? No, that was way more morbid than I3500:03:20,320 --> 00:03:27,320thought. I thought it was just like. Like it meant, like ugly duckling or like. I mean, it kind of does.3600:03:27,320 --> 00:03:33,640It has a morbid start, but it basically just means, like, are you dumb little thing you need, like,3700:03:34,440 --> 00:03:40,839we got you. It's okay. Um,3800:03:41,600 --> 00:03:48,159sorry. I'm just. I'm trying to imagine I got it all in neon, baby chick. Oh.3900:03:49,240 --> 00:03:56,179Um. Oh, that's. Did you find them? Yeah, yeah, yeah, yeah, they're kind of like peeps, you know? they're4000:03:56,179 --> 00:04:02,979like poop colored. Yeah, but, like living beings. Yeah. So very, very. Oh, wow. Okay. They4100:04:02,979 --> 00:04:09,899got. All right. Next topic. Um. One thing I've been doing, though, that's been fun. Um,4200:04:10,099 --> 00:04:15,499so to try to work on my Spanish, I there's this app that all the, like, language learning nerds use4300:04:15,500 --> 00:04:22,499called Anki. Um, it's a spaced repetition flashcard app. So basically you practice words and then like4400:04:22,499 --> 00:04:26,858when you get them right, it's depending on how easy or hard it was. It'll like space out how4500:04:26,859 --> 00:04:30,859often it shows it to you. So like as you learn words you see them less often. The new words4600:04:30,859 --> 00:04:36,699you're struggling with. You see them more often. Um, and so I've been wanting to use Anki for a really4700:04:36,700 --> 00:04:41,379long time. Um, but like, their interface is atrocious. It's a great app. It's all open source,4800:04:41,379 --> 00:04:46,339but it's like the most painful thing to enter stuff. And they have this, like, incredible4900:04:46,339 --> 00:04:53,299community of, um, of like people who publish free decks of words. But every deck I found, I5000:04:53,299 --> 00:04:59,309was just like, I like this isn't what I want to learn. Like, this isn't helpful. Um, and so I've been5100:04:59,310 --> 00:05:04,789wanting to create my own deck for a long time, and I was like, kind of like, maybe I'll just vibe code5200:05:04,790 --> 00:05:08,789something....

At SocialPacific 2025 in North Vancouver, Charlie Grinnell, Co-CEO of RightMetric, joins guest host Rachel Thexton to break down the uncomfortable truth about modern marketing.Charlie explains why most brands operate on assumptions, not evidence, and why “looking before you leap” is no longer optional. From ego and institutional bias to blind faith in performance marketing, he challenges marketers to stop guessing and start triangulating the truth using real external data.The conversation explores attention economics, content engineering, and why in a saturated digital world, creativity without context is just expensive guesswork.Thanks to TAKT, the editors and producers of the SocialPacific 2025 series.

Send a textIn this episode of Imperfect Marketing, I break down how writing a short, imperfect book became one of the most powerful credibility and lead-generation tools in my business—without aggressive promotion or chasing speaking gigs.I share the real story behind my book Mastering AI and Communications and how it quietly opened doors to speaking, training, and workshop opportunities I never pitched for. We talk honestly about what worked, what I'd absolutely do differently, and how you can use content you already have to create a book that works for you long after it's published We cover:How a Book Becomes a Silent Sales ToolWhy my book landed speaking gigs without cold pitchingHow a physical book creates instant credibility—even if it's not readThe psychology behind why authors are trusted faster than “experts” without booksUsing AI to Write Faster (Without Losing Your Voice)How I used AI to assist—not replace—the writing processRepurposing podcasts, workshops, emails, and trainings into book contentWhy AI helped me write the book in weeks instead of monthsThe Real Value of a Short, Imperfect BookWhy your book doesn't need to be long—or a bestseller—to be effectiveHow a short book can outperform blogs, white papers, and lead magnetsWhy perfectionism is often the biggest thing standing in the wayWhat I'd Do Differently Next TimeWhy I'd take more time (and hire an editor)What I learned about publishing, design, and launch strategyHow I'd approach a second edition with clearer goalsKey Takeaways for Business Owners & ExpertsWhy credibility compounds when your content is tangibleHow books differentiate you in crowded speaking and consulting marketsThe importance of creating marketing assets that keep working long-termIf you've ever thought, “I could never write a book” or “It wouldn't be perfect enough,” this episode will challenge that belief—and show you how to start small, stay strategic, and still create something powerful.If speaking, training, credibility, or long-term visibility is part of your growth plan, this conversation will help you see books differently.Ready to rethink how your content could work harder for you? Tune in and start looking at what you've already created through a whole new lens. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

hema.to is building AI-powered diagnostic infrastructure for cytometry—a specialized area of laboratory medicine analyzing immune system data to detect blood cancers like leukemia and lymphoma. Unlike radiology or pathology where AI solutions are abundant, cytometry has remained largely untouched by the AI wave, creating both opportunity and isolation for the Munich-based company. In a recent episode of BUILDERS, we sat down with Karsten Miermans, CEO at hema.to GmbH, to discuss why they're deliberately keeping sales founder-led despite having paying customers, how South America became an unexpected beachhead market, and what it actually means to build infrastructure versus point solutions in healthcare. Topics Discussed:  From consulting project to venture-backed company: recognizing scalability in hindsight  The workflow integration problem killing healthcare AI implementations  Infrastructure versus technology: why healthcare AI isn't just about the algorithm  Learning ideal customer profile after 18 months of being "all over the place"  Why South America's governance structure enables faster adoption than the US  Resisting the urge to hire sales before achieving true repeatability  The 10-year vision: shifting from "watch and wait" to "predict and prevent" in immune disease GTM Lessons For B2B Founders: Pattern matching fails when you're an outsider—budget 18+ months to find your beachhead: Karsten assumed every application of their diagnostic method was the same and spent a year and a half "blue eyed" (naively optimistic) before identifying their true ICP. The outsider advantage lets you reimagine workflows insiders can't, but you'll incorrectly assume transferability across use cases. Don't expect repeatability in year one when entering regulated, workflow-dependent markets. Infrastructure requires multi-stakeholder orchestration—resource for enterprise complexity from day one: Karsten distinguishes technology (point solutions, single users) from infrastructure (shared resources requiring data exchange and workflow integration). In healthcare, this means integration into hospital systems, databases, and electronic health records across multiple stakeholders. "Every sale becomes enterprise sales" even for individual labs because of this infrastructure requirement. Founders building horizontal platforms should model sales cycles and resource requirements as enterprise from the start, regardless of deal size. Your ICP is cognitively overloaded—they won't understand your category innovation: Doctors are "under so much pressure that they just don't have any cognitive capacity left" to philosophically evaluate why AI might be difficult to implement or how infrastructure differs from technology. They need problems solved within their existing mental models. Skip the category education. Frame everything as workflow enhancement, not innovation. Let sophistication emerge through implementation, not pitch decks. Revenue doesn't equal repeatability—know when you're still in discovery mode: Despite having paying customers, Karsten explicitly states "we're not at product-market fit yet" because they're "discovering and learning things with every new laboratory hospital" around data privacy, integration, and AI deployment. The PMF signal isn't customer count or revenue—it's when the process becomes predictable, customers refer others, and you stop discovering new requirements. Hiring sales before this point scales complexity, not revenue. Regulatory friction determines market sequencing, not just market size: US governance complexity turns every deal into heavy enterprise sales with "many stakeholders," while South America proved "much more willing to move with fewer processes," making them "just much faster to adopt innovative technology." This wasn't strategy—Karsten's CTO speaks Spanish through a personal connection. But the lesson transfers: for infrastructure plays in regulated markets, test adoption velocity in lower-governance environments first to build proof points, even if TAM looks smaller on paper. In healthcare, marketing is clinical evidence—customer success creates your GTM flywheel: Karsten spends minimal time on marketing because beyond the first 5-10 users, doctors "want to see clinical evidence, they want to see papers, they want to see maybe that a friend of theirs is using it." Marketing in healthcare isn't content or demand gen—it's peer validation and published proof. Founders should structure early customer engagements to generate this evidence, not just revenue. The "marketing sales flywheel really does kick in much more once you have product market fit" because PMF enables the evidence generation required for credibility. // Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co // Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

how do Angelenos see themselves? How does the world see Los Angeles? CEO of Cultural Insights Agency, ThinkNow, joins the show to release their latest marketing research report and discuss why Los Angeles is the Nation's coming attractions! Life and Business happens here first, and the City is about to step onto the world's biggest stage where the brand opportunities are massive. In this episode of Entrepreneurial Thinkers, Rob Ryan sits down with Mario X. Carrasco, co-founder of cultural insight agency ThinkNow, to discuss what makes Los Angeles such a powerful engine for innovation, culture, and economic growth. With the 2026 NBA All-Star Game, 2026 World Cup, 2027 Super Bowl, and 2028 Summer Olympics & Paralympics all on their way to Los Angeles, they explore how culture shapes consumer behavior, where real opportunities are emerging, and what Entrepreneurs and Big Brand Executives need to understand now to stay ahead in one of the world's most dynamic cities.DOWNLOAD THE ThinkNow L.A. REPORT HERE: https://la.thinknow.com/Feel free to follow and engage with MARIO here:LinkedIn: https://www.linkedin.com/in/marioxcarrasco/Instagram: https://www.instagram.com/mxcarrasco/Threads: https://www.threads.net/@mxcarrascoInstagram Business: https://www.instagram.com/thinknowglobalWebsite: https://thinknow.com/We're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide.As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests.¡Cheers y gracias!,Entrepreneurial Thinkers Team.Chapters00:00 Introduction to Entrepreneurial Thinkers and Mario Carrasco05:16 The World in One City: Understanding the Report08:14 Los Angeles: A Hub of Economic Opportunity11:10 Cultural Insights: The Identity of Los Angeles13:58 The Future of America: Multiculturalism in Los Angeles17:06 Marketing Strategies for a Diverse Audience20:08 Neighborhood Microcultures in Los Angeles23:14 The Importance of Localized Marketing26:09 Engaging with the Community: Lessons for Brands29:08 The Role of Sports and Cultural Events in Identity32:15 Conclusion: Embracing the Future of Los Angeles38:10 The Power of Team Apparel and Generational Trends41:20 Community Engagement Through Watch Parties46:22 Leveraging Data for Brand Opportunities49:39 Understanding ThinkNow's Role in Cultural Insights54:06 The Importance of Long-Term Client Relationships59:00 Applying Insights for Civic Engagement01:03:48 Key Takeaways from the World in One City Report

Book an RRI Info Call https://calendly.com/rri-storm/assessment?month=2026-02  After 26 years and thousands of clients, this is the single most powerful marketing strategy for any business. It's not about ads, cold calls, or social media — it's about what you do after you've done what's expected. Learn the three levels of customer relationships and how shifting your mindset around the pre-sale, during sale, and post-sale can turn your clients into your biggest advocates.

The YouTube System That Shortens Your Sales Cycle: https://go.scalingwithsystems.com/betting-on-ai ———————————— Join Our Team: https://www.scalingwithsystems.com/careers

Send a textIf your brand or product photos look good but don't seem to lead to bookings or sales, the issue probably isn't quality. It's strategy.In this episode, I break down how photos influence buying decisions before anyone reads a single word, and why alignment matters more than perfection. If you're a service provider or product-based business, this will help you see your images as marketing tools — not just pretty visuals.If you're ready for photos that actually support your business, explore working together.Book a Brand Photography Session https://jenvazquez.com/visuals FREE Marketing Summit: https://creativemarketingsummit.com

This week on the Builder Marketing Podcast, Carrie Davis of Ladera Living joins Greg and Kevin to discuss how home builders can develop a strong marketing strategy centered on a skilled internal team focused on reaching specific audiences and tracking measurable results. https://www.buildermarketingpodcast.com/episodes/308-developing-a-strong-builder-marketing-strategy-carrie-davis

Some of the most horrifying stories I hear from coaches?They spend thousands of dollars building funnels, websites, and memberships…and they still don't have paying clients.So in today's episode, I'm breaking down what a funnel actually is — and how to set up a simple funnel as a new coach without complicated tech or expensive software.Because a funnel isn't magic.It's just the path that turns strangers into clients: how people find you → how they trust you → how they pay you.In this episode, we cover:What a funnel really is (in plain English)The 3 stages of a simple funnel: Attention, Nurture, ConversionWhy your funnel won't be a straight line (and what to do instead)How to stop chasing clients and let the system do the workThe beginner-friendly way to build your funnel

In this solo episode, Alex Quin breaks down key lessons from The 22 Immutable Laws of Branding, a marketing classic written by father-daughter duo Al and Laura Ries. Drawing from decades of consulting experience, the authors argue that brands don't win by doing more — they win by standing for something specific and defending it consistently.Alex walks through the most impactful laws from the book and connects them directly to modern business strategy, helping entrepreneurs rethink focus, perception, and long-term brand strength.Episode Outline:[00:00] Introduction to the book and authors Al & Laura Ries[00:45] Law of Singularity – Why being one thing wins[01:30] Branding Replaces Selling – Preselling the customer[02:10] Expansion vs. Focus – Why brands weaken[03:00] Contraction Creates Dominance – Narrow to lead[03:45] Publicity Before Advertising – Position before promotion[04:30] Owning a Word – Mental real estate in the consumer's mind[05:15] Credentials Over Claims & Perception of Quality[06:00] The Power of a Name + Final Takeaway[06:20] Call to Action & Episode CloseWisdom Nuggets:Clarity Creates Pricing Power: If customers clearly understand what makes you different, you earn the right to charge more. Confusion leads to comparison — and comparison leads to price competition.Focus Is a Competitive Advantage: Trying to serve everyone weakens your position. Narrowing your offer strengthens your authority.Position Before Promotion: Advertising amplifies what already exists. Without a strong position, promotion becomes expensive noise.Meaning Over Volume: More products don't equal more brand power. The brands that last defend their original idea.Perception Precedes Experience: Customers decide what something is worth before they use it. Branding shapes that decision long before purchase.Power Quotes“What allows your brand to charge more?" - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Discover how to grow your small business with a biblical marketing strategy tailored for Christian entrepreneurs and female business owners. In this episode, we dive deep into 'small business marketing' and growth through the lens of faith, unpacking the Parable of the Sower from Matthew 13 to reveal why your marketing efforts might not be yielding results. Instead of focusing solely on sales strategy or chasing trends, learn why planting in the right soil—building trust, community, and referrals—is the key to sustainable business growth. Whether you're a female entrepreneur running a local service business or a trades provider, this episode offers practical and faith-driven marketing insights that will reshape how you view business growth. We explore the contrast between shallow engagement and meaningful connections, showing how kingdom business principles can transform your approach to marketing. Tune in for actionable takeaways on how to commit to your ecosystem, nurture real relationships, and integrate prayer into your business strategy. If you're ready to stop scattering your seeds and start cultivating the right soil, this episode is for you. Plus, get access to the Relationship Marketing Checklist to help you build a referral-based business that thrives. Resources mentioned: The Relationship Marketing Checklist  https://lindsayfletcher.co/relationshipmarketing

It's easy for B2B marketing to sound interchangeable. That's why Steve Jobs and Conrad Hilton are such compelling leaders to learn from. Behind Apple and Hilton is a disciplined approach to customer experience, brand consistency, and raising expectations instead of reacting to them. In this episode, we unpack the B2B marketing lessons behind two of the world's most iconic brands with the help of our special guest Sharon Oddy, VP of Marketing & Communications at TNS. Together, we explore what B2B marketers can learn from anchoring their positioning in customer experience, building trust through consistency, and delivering value buyers didn't even realize they were missing. About our guest, Sharon Oddy Sharon Oddy is the VP of Marketing & Communications at TNS. She's a marketing professional who understands the power of storytelling, the importance of a consistent narrative and the art of using it to inspire action. Sharon is an effective and talented communicator who makes the extraordinarily complex, comprehensible. She's a versatile and decisive leader skilled at building high-performing teams and activating cross-functional collaboration to drive strategic growth, customer retention and acquisition globally. What B2B Companies Can Learn From Steve Jobs + Conrad Hilton: Customer obsession is the only real differentiator. Jobs and Hilton didn't win because they had better marketing. They won because they cared more about the customer experience than anyone else. Sharon nails the mindset: “They listened and they observed in a way that put them in the shoe of the customer.” Jobs makes it the rule: “You've gotta start with the customer experience and work backwards to the technology.” The B2B takeaway is clear: if your marketing starts with what you want to sell instead of what your customer needs to feel, you're already behind. The brands that win build from the buyer backward. Trust is built in the details. Hilton's last words weren't about expansion or revenue. They were: “Leave the shower curtain on the inside of the tub.” Jobs obsessed over design even when customers would never see it. Why? Because as Sharon puts it: “It's always about putting the customer first.” In B2B, this means your credibility lives in execution; consistent messaging, polished touchpoints, and an experience that feels dependable. Don't let the small things create big doubt. The best marketers redefine demand. Customers can't always tell you what they want, but great companies can see what they struggle with. Sharon explains, “Jobs was really good at looking at people and saying, what are they struggling with and how do I make that experience better? Because when I do and they taste it, they're never going back.” That's the B2B lesson: don't just market what exists, create the expectation for something better. The strongest marketing doesn't follow the category. It changes what the category believes is possible. Quote “  If you keep looking backwards and trying to copy instead of lead. That's [an] area of demise. You can't look back and be like, “What does everybody else do? What does everybody else think?” You just have to have confidence that you understand your audience. You understand where the puck is moving, and you're going to keep going forward.” Time Stamps [01:20] Meet Sharon Oddy, VP of Marketing & Communications at TNS [01:27] Why Steve Jobs & Conrad Hilton? [04:00] The Role of VP of Marketing & Communications at TNS [06:25] Deep Dive: Steve Jobs and Conrad Hilton's Obsession with Details [11:19] B2B Marketing Lessons from Jobs and Hilton [47:45] Sharon's Marketing Strategy [51:24] Final Thoughts and Takeaways Links Connect with Sharon on LinkedIn Learn more about TNS About Remarkable! Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.  In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.  Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Believe it or not, marketing strategies other than going online not only exist, but are alive and well. The trick, just like with any other strategy, is to make sure it fits the goal. My guest today helps his private practice clients grow profitably, and we'll have a good rap session on this one.Joe Lessard is a partner at Professional Business Management, a healthcare practice management and accounting firm in the northwest Chicago suburbs. Joe has been with PBM since 2009 and a Principal since 2020. He has attained designations as a Certified Public Accountant (CPA), Health Practice Advisor (HPA), and as a Certified Healthcare Business Consultant (CHBC). He believes in rolling up his sleeves and is usually on site visiting his clients' operations first-hand. Joe is responsible for all accounting and payroll services as well as personal and business tax returns for his clients. He helps them review operations and day-to-day aspects such as HR, employee benefits, retirement plans, collections, billing, and patient interactions. Every client has different needs and that's why Joe's commitment to his clients' needs and his customer service is what he prides himself on.In this episode Carl White and Joe Lessard discussSome of the more common offline marketing strategies he sees workingExamples of uncommon offline marketing strategies he sees workingHow he recommends that his clients think through their offline marketing strategiesWant to be a guest on PracticeCare®?Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here's the link where you can get the process started.Connect with Joe Lessardhttps://www.linkedin.com/in/joelessardpbm/https://www.instagram.com/thedoctorscpa/For more depth on this episode, read Understanding and Managing Overhead Costs in Your Practice, a blog this guest wrote about it. Connect with Carl WhiteWebsite: http://www.marketvisorygroup.comEmail:  whitec@marketvisorygroup.comFacebook:  https://www.facebook.com/marketvisorygroupYouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmigLinkedIn: http://www.linkedin.com/in/healthcaremktg

Is video podcasting about to change everything for online business owners? In this episode, I break down what Apple actually announced about video podcasting, explain what this update really means for solopreneurs and independent podcasters, and help you decide whether adding video to your podcast strategy is a smart move or an unnecessary distraction.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Episode 207: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeGenerating consistent buyer leads is one of the biggest challenges for online business owners — and when you're relying solely on social media content or paid ads, it's expensive, exhausting, and unpredictable. Without a steady flow of new customers, even the best courses and coaching programs stall out.In this episode, Becky Beach teaches us how to tap into untapped marketplaces most digital entrepreneurs completely overlook, using a clever low-ticket strategy that attracts ready-to-buy customers and funnels them directly into your higher-ticket offers — all largely on autopilot, and mostly for free.About Becky Beach: Becky is a million-dollar digital product seller and coach at CoachBeckyBeach.com. With her innovative strategies and expert coaching, Becky has not only carved a niche for herself but has also been featured in prestigious publications like Business Insider and Forbes.Fueled by her passion for empowering entrepreneurs, she's dedicated to helping others build and scale their own digital product businesses to new heights of success. Residing in the vibrant Dallas, Texas area, Becky's life is full of inspiration and joy, shared with her husband, son, and their three adorable furbabies.Grab Becky's Free Workbook & AI Bot Here: https://coachbeckybeach.com/freebieConnect with Becky:https://coachbeckybeach.com/ https://www.instagram.com/themombeachWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Colonel Grant Newsham explains Xi Jinping's psychological warfare tactics and mal-marketing strategies designed to make Americans dependent while China telegraphs military expansion through bases like Djibouti surrounding USinterests globally. 2

Craig Francis - a hunting- and outdoors-focused creative professional best known today as Vice President of Brand (Brand Development/Marketing) at ULTRAVIEW Archery. Craig has a long history in the outdoor/hunting creative world, he's worked in content creation, photography, storytelling, and brand strategy for over a decade, collaborating with numerous well-known outdoor and hunting brands prior to and outside of his work with ULTRAVIEW Join us for a conversation about marketing, social strategy, and creative insights of various outdoor industries. Follow Craig: https://www.instagram.com/craigfranciscreative/  Follow along: Instagram: https://www.instagram.com/cameronrhanes Twitter: https://twitter.com/cameronhanes Facebook: https://www.facebook.com/camhanes/ Website: https://www.cameronhanes.com Timestamps: 00:00:00 – Why ULTRAVIEW is Deemed the Hottest Archery Sight 00:09:13 – Marketing, Creatives, and Industry Growth & Downfalls 00:30:08 – Corporate Games, Communication, and Structure 00:40:13 – Stories that Create a Feeling 01:02:53 – Craig's Top Tier Goal for ULTRAVIEW 01:06:39 – Reaching the Consumer Through Content & Social Strategy 01:12:15 – USA Manufactured Products & Brand Experience 01:20:27 – Becoming a Hunting Influencer … the Right Way 01:37:08 – Marketing Strategies with Releasing Bows 01:44:45 – AI, 3D Models, and the Real Deal 01:50:25 – Grip N Grins & Respecting Animals While Pursuing an Influencer Role 02:06:38 – Up and Coming Influencers in Hunting 02:10:50 – Cam's Legacy within the Hunting Industry 02:13:40 – F**k, Marry, Kill: Single Bevel, Expandable, and Fixed Blade 02:20:33 – Wounded Archery Animals: Processing the Feel of Failure 02:33:32 – Telling a Great Story: New Product Innovations, Bow Weight, & Speed 02:47:34 – The Acquisition of Status 02:52:41 – Website & Social Media Optimizations 02:59:40 – Final Thoughts Thank you to our sponsors: Black Rifle Coffee: https://www.blackriflecoffee.com/ Use code KEEPHAMMERING for 10% your order MTN OPS Supplements: https://mtnops.com/ Use code KEEPHAMMERING for 20% off Good Ranchers: https://www.goodranchers.com/ use code CAMERON for $25 off your first order Hoyt: http://bit.ly/3Zdamyv use code CAM for 10% off Sig Sauer: https://www.sigsauer.com/ use code CAM10 for 10% off opticsKetone IQ: https://www.ketone.com/Cam use code CAM for 30% off your first subscription

The market has changed. Outbound is noisy. Distribution is fragile. AI is accelerating everything. So how do you know who's actually ready to buy? How do you position in a market that feels unstable? How do you pivot without panicking? This episode dives into the new reality of business in the AI era: the death of lazy volume, the rise of ownership, and the permanent advantage of human connection. Spray-and-pray outreach is fading. Hiring signals are bloated. Metrics are inflated. The old indicators don't mean what they used to mean. And executives are walking away from companies they built because the ground beneath them has shifted. But here's the truth: AI doesn't remove the human game. It amplifies it. You'll hear why: Ownership now beats pure distribution Media companies must become community companies Positioning matters more than ever in a noisy environment Pivoting early beats reacting late AI without humanity fails Intentional outreach outperforms mass automation Signal clarity is the new competitive advantage This isn't about fear. It's about awareness. You can drown in the wave. You can float. Or you can learn to surf. The ones who win won't be the loudest. They'll be the most intentional. Across this episode, you will learn: Why “signal vs noise” is the defining business problem right now How AI is shifting power from distribution to ownership Why outbound at scale is losing effectiveness How to pivot strategically instead of reacting emotionally Why human connection remains the ultimate differentiator How to think chess, not checkers, in a volatile market The importance of intentional positioning in chaotic times Beyond The Episode Gems: Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Marketing Strategy & Brand Storytelling from Outside the Wine Industry One thing that sets the DTC Wine Symposium apart from most wine conferences is how many speakers come from outside the wine industry. Our friend Barbara Gorder taps into her Chicago ad-world network and brings in people who've spent their careers on the front lines of marketing, brand building, and cultural storytelling. The result is a perspective small wineries rarely get access to. Basically, we got a day at Leo Burnett University courtesy of Dean Barbara Gorder. As you might expect, the stories are as good as the insights. Lane Soelberg was on the early digital frontier at Leo Burnett and has been building narratives ever since. His work has shown up on your TV, inbox, computer, and phone for brands like GM, Pillsbury, and the Olympics. Today, based in Southern California, he helps shape global storytelling and innovation at the XPRIZE Foundation. Louie Monoyudis built his career at the intersection of fashion, brand, and entrepreneurship, from Leo Burnett to Calvin Klein, Tommy Hilfiger, and John Varvatos. No doubt about it, if DTC handed out a Best Dressed award, Louie wins in a landslide. Today, through Groove Jet Luxury Travel, he applies that same eye for detail and design to crafting deeply personal, highly curated experiences around the world. He has plenty to say about wine and luxury positioning. Mike Siska comes out of the creative agency world, where he helped shape culturally resonant brands and was one of the creators behind the iconic “Mayhem Like Me” campaign. His work lives where strategy meets humanity, exploring how ideas spread, how attention is earned, and how stories shape the way people connect. Three conversations from outside the wine world, all circling the same reality. Wine does not compete with other wines. It competes with everything. If we want people to care, we have to tell better stories, tell them in better places, and pay much closer attention to who is actually listening. Grab a notebook. Open a bottle. Class is in session. [Ep 401]

In this episode of Real Money Talks, Loral sits down with ZZ, a Louisiana entrepreneur who built an experiential tourism business rooted in Cajun culture, storytelling, and alligator hunting.From taking over his family's swamp tour company to expanding into guided alligator hunts, ZZ explains how an experiential tourism business is about selling memories, not products. He shares how hurricanes, COVID, and coastal erosion impacted operations and how diversifying income streams within the experiential tourism business model helped him survive.You'll also hear how his time in reality TV and WWE taught him entertainment, branding, and emotional storytelling skills he now uses to grow his business.Loral's Takeaways:ZZ's Background and Legacy (00:00)Challenges and Adaptations in the Swamp Tour Business (04:09)The Alligator Market and Its Economic Importance (05:53)Entrepreneurial Insights and Marketing Strategies (08:52)Impact of Reality TV and Media on ZZ's Career (12:08)Charity Work and Coastal Erosion Awareness (19:18)Connect with ZZ:Zam Swamp ToursMeet Loral Langemeier:Loral Langemeier is a money expert, sought-after speaker, entrepreneurial thought leader, and best-selling author of five books.Her goal: to change the conversations people have about money worldwide and empower people to become millionaires.The CEO and Founder of Live Out Loud, Inc. – a multinational organization — Loral relentlessly and candidly shares her best advice without hesitation or apology. What sets her apart from other wealth experts is her innate ability to recognize and acknowledge the skills & talents of people, inspiring them to generate wealth.She has created, nurtured, and perfected a 3-5 year strategy to make millions for the “Average Jill and Joe.” To date, she and her team have served thousands of individuals worldwide and created hundreds of millionaires through wealth-building education keynotes, workshops, products, events, programs, and coaching services.Loral is truly dedicated to helping men and women, from all walks of life, to become millionaires AND be able to enjoy time with their families.She is living proof that anyone can have the life of their dreams through hard work, persistence, and getting things done in the face of opposition. As a single mother of two children, she is redefining the possibility for women to have it all and raise their children in an entrepreneurial and financially literate environment.Links and Resources:Ask Loral App: https://apple.co/3eIgGcXLoral on Facebook: https://www.facebook.com/askloral/Loral on YouTube: https://www.youtube.com/user/lorallive/videosLoral on LinkedIn: https://www.linkedin.com/in/lorallangemeier/Money Rules:...

FAQ Friday answering the podcasting question of "Do I Need to Register My Podcast Name?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

CEO Glow Show Hosted by Sheila Bella, Founder of Pretty Rich Bosses What would happen if you put your beauty business in the hot seat… and had it audited live? In this episode of the CEO Glow Show, Sheila Bella breaks down a lash artist's business in real time and shows exactly how to go from "kind of booked" to fully booked — and eventually building a team. In under 20 minutes, Sheila identifies the real bottleneck holding this business back and explains the three marketing machines every beauty entrepreneur needs: ✔ Visibility ✔ Booking ✔ Service Delivery If you're relying mostly on word-of-mouth… If you're 60–70% booked but not consistently full… If you want to double your income but don't know where to start… This episode is your blueprint. Sheila covers Instagram SEO updates, organic vs. paid reach, email marketing strategy, branding, Google visibility, and why most beauty pros choose renting over building simply because they don't know how to create an automated marketing machine. This is tactical. Strategic. And immediately actionable.

What does it really take to win over Gen Z and Gen Alpha in 2026? Aliyah Flowers, B2B Community Manager at RETHINK Retail, connects with Sourabh Sharma, Head of Marketing at Histoires de Parfums, to unpack what younger generations actually value. They discuss: - Why community and values now matter more than visibility - How Gen Z and Gen Alpha think differently about sustainability and spending - Where AI genuinely adds value in personalization and where it's just noise From cultural relevance to conscious consumerism, this conversation challenges brands to think deeper, not louder. Join the conversation with our global retail community at www.globalretailleaders.com

Marketing your business doesn't have to feel overwhelming. In this episode, we're diving into sustainable, approachable marketing strategies that actually work for small business owners—without the burnout.In this episode, you'll learn:How to create a marketing strategy that fits your life (not the other way around)Why playing to your natural strengths makes all the differenceThe truth about which marketing channels actually convert for small businessesHow to get comfortable being visible online—even if you hate being on cameraWhy consistency matters more than perfection when it comes to content creationHow to shift from inspiration-driven marketing to sustainable systemsAbout Prassède:Prassède is the founder of Numinous Creative, a marketing agency that helps CEOs and small business owners build realistic marketing strategies that get results. After being fired from her project management job eight years ago, she discovered her passion for helping entrepreneurs get out of the "default marketing position" and create systems that work without constant manual effort. With a background in conflict resolution and a love for creative storytelling, Prassède specializes in social media, email marketing, and blog strategies that are both high-level and approachable.Connect with Prassede: https://www.instagram.com/numinous.creative/Connect with me, Hayleigh Hayhurst:Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: https://www.espressopodcastproduction.com/YouTube: https://www.youtube.com/@EspressoPodcastProductionInstagram: https://www.instagram.com/espressopodcastproduction/Subscribe to my email newsletter for weekly podcast news and exclusive offers: https://espressopodcastproduction.kit.com/1501c2e46fMusic: John Kiernan. www.johnkiernanmusic.comProduced by Espresso Podcast Production:  https://www.espressopodcastproduction.com/Join the Conversation: What did you think of this episode? Share your thoughts and key takeaways with me on social media using the hashtag #EmployeeToBoss. If you enjoyed this episode, please leave a review and share it with your network.

Can your business make a million in one year?Most people will say no. Not because it's impossible, but because they're thinking about it the wrong way. Making your first $1 Million is not about hustle. It's not about stacking side projects. It's not about 14 income streams and burnout disguised as ambition.It's about leverage.Leverage over effort.Outcomes over deliverables.Focus over distraction.If your income is tied directly to your time, you're capped. If you're solving small problems, you're paid small money. If you're scattered across too many offers, too many audiences, too many channels, you're diluted.The path to $1 Million requires three uncomfortable shifts:Obsess over leverage, not effort.Solve a $10 Million problem to earn $1 Million.Go narrower to go bigger with one flagship offer, one defined buyer, and one primary distribution engine.This episode also confronts the uncomfortable truth about wealth: if it costs you your family, your health, or your identity, that's not success. That's ego dressed up as ambition. The real question becomes this: " If you had to build a $1 Million business with only one offer, one audience, and one channel… what would you choose?"Your answer will reveal everything...What You'll Learn:Why leverage beats effort if you want real scaleHow to reverse-engineer $1 Million without the hustle trapThe “solve a $10 Million problem” mindset shiftWhy outcomes sell and deliverables get negotiated downHow focus becomes your unfair advantage when discomfort hitsThe one-offer, one-audience, one-channel test that clarifies everythingHow to build recurring revenue while protecting your energyBeyond The Episode Gems:Buy My Book, Strategize Up: The Blueprint To Scale Your Business: StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your BusinessGrow Your Business Faster Using HubSpot's CRM PlatformListen to My First Million on the HubSpot Podcast NetworkSupport The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTokSubscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass EpisodesNeed Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

In this engaging conversation, Vincent A. Lanci and Ben Albert explore the multifaceted journey of entrepreneurship, emphasizing that success is not a single key but a unique combination of skills, experiences, and connections. The guest shares his unexpected path to entrepreneurship, the importance of niche marketing, and effective strategies for leveraging platforms like LinkedIn for social selling. The discussion also highlights the evolution of the guest's podcast, 'Real Business Connections,' and concludes with a thought-provoking reflection on the ultimate entrepreneur, Jesus Christ.As you listen:00:00 The Key to Success: A Unique Combination01:51 The Journey to Entrepreneurship04:50 From Zero to Hero: Building a Business Podcast08:44 Marketing Strategies for the Clueless11:53 Leveraging LinkedIn for Social Selling13:45 Finding Your Unique Key to Success15:32 The Evolution of a Podcast: Real Business Connections17:38 A Conversation with Jesus: The Ultimate Entrepreneur"There is no key to success.""I'd love to ask him about it.""This kicked butt."Takeaways:-Success is a unique combination, not a single key.-Entrepreneurship can emerge from unexpected circumstances.-Niche down to create a smaller, more manageable market.-Networking through podcasting can lead to mentorship and clients.-Promoting others can be an effective marketing strategy.-LinkedIn is a powerful tool for social selling.-Building trust is essential before pitching products or services.-Your podcast can serve as a diary of your learning journey.-Engaging with your audience can lead to valuable connections.-The journey of entrepreneurship is ongoing and ever-evolving.

In this solo episode of Hustle Inspires Hustle, Alex Quin breaks down how money in the music industry hasn't disappeared—it has shifted. Traditional spending on radio, press, tours, and long-term artist development is shrinking, while budgets are moving toward platforms that already control daily attention, such as live streaming, creator networks, gaming, sports, and podcasting. He explains that time-based engagement now drives ROI, meaning artists and brands must compete for consistent attention rather than rely on legacy systems. The episode emphasizes that this isn't a collapse of music, but a reallocation of resources toward where audiences spend the most time.Episode Outline: [00:00:00] Introduction – The quiet shift changing money in music [00:00:28] Traditional music industry spending patterns [00:01:05] Reduced upfront artist development and cautious budgets [00:01:27] Where the money actually moved [00:01:52] Music competing for attention across platforms [00:02:24] Live streaming vs. music streaming explained [00:02:48] Drake and time-based cultural presence [00:03:15] Creator ecosystems attracting major budgets [00:03:34] Fewer development deals and shorter promo cycles [00:03:55] Offline impact: concerts, merch, and selective spending [00:04:18] Questions about leverage, time, and behavior [00:04:36] Final takeaway: It's a reallocation, not a collapse [00:04:44] Call to action and closingWisdom Nuggets:Attention Is the New Currency: Money follows behavior. If audiences are spending hours on live streams and creator platforms, that's where brands will invest. Cultural relevance now depends on time earned, not legacy status.Consistency Beats Tradition: Release cycles used to dominate marketing budgets. Now, consistent daily engagement outperforms one-time promotional pushes. Platforms that hold attention every day win long-term investment.Shorter Runways Demand Smarter Strategy: With fewer long-term development deals, artists must think like businesses. Ownership of audience and engagement metrics matter more than ever.Competition Is Broader Than Ever: Music is no longer competing only with other artists. It competes with gaming, live streamers, podcasts, and sports content for the same screen time.Reallocation Isn't Collapse: Industries evolve. When money shifts, it creates opportunity for those who adapt. The key question becomes: are you building behaviors that attract investment?Power Quotes"Music used to dominate cultural attention by default. Now it has to compete for it." - Alex Quin"Money hasn't left entertainment. It's become more selective." - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is your brand's biggest vulnerability a traditional competitor, or your organization's inability to execute your strategy consistently across every single customer touchpoint? Agility requires more than just a fast-moving central team. It requires creating a resilient system that empowers distributed teams to execute flawlessly while adapting to local needs. Today, we're going to talk about that critical, and often broken, link between marketing strategy and frontline execution. It's the ‘last mile' problem where brilliant campaigns can fall apart in the hands of local dealers, franchisees, or regional managers, leading to inconsistent customer experiences and wasted resources. We'll explore how to bridge this gap, moving from one-off campaigns to a cohesive marketing system. To help me discuss this topic, I'd like to welcome, Andy Baker, CEO & Founder at Sesimi. About Andy Baker Andrew Baker is the Founder and CEO of Sesimi, a global brand management and creative automation platform designed to help distributed organisations deliver consistent, compliant and high-impact marketing at scale. Since founding Sesimi in 2010, Andrew has shaped the company's vision, product and global footprint, building both a world-class team and an international partner network to support enterprise customers around the world. Under Andrew's leadership, Sesimi has delivered large-scale SaaS solutions across four continents for some of the world's leading automotive brands and other complex, multi-location organisations. His deep expertise in aligning marketing strategy with real-world execution has been instrumental in Sesimi's international growth and the platform's ability to solve persistent challenges around brand governance, localisation and creative production. Before founding Sesimi, Andrew built a strong foundation in finance and commercial strategy, beginning his career at KPMG, GE Finance and Sallie Mae. He later transitioned into advertising, leading a boutique agency responsible for Volkswagen Commercial Vehicles in Australia — work that involved developing and delivering Tier I, II and III retail campaigns across all media channels. It was through this experience, addressing the operational complexity of brand and campaign execution across dealer networks, that the idea for Sesimi was born. Andrew holds a Master of Finance and a Bachelor of Business from RMIT University, and brings more than two decades of experience building and leading high-performing teams — both locally and remotely — to support enterprise-grade customers in rapidly evolving markets. Andy Baker on LinkedIn: https://www.linkedin.com/in/andrew-baker-87775038/ Resources Sesimi: www.sesimi.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company