Podcasts about marketing strategies

In this power-packed episode, Mike Stiers of Greenbaum Stiers shares his battle-tested marketing playbook that took his company from startup to multi-million-dollar success using a mix of digital ads, direct mail, referrals, and local domination strategies. Whether you're just starting out or scaling an established lawn care business, you'll walk away with actionable, high-ROI tactics you can implement this week to attract better clients and fill your schedule faster than ever.

In this episode of "The Free Lawyer," host Gary interviews Eric Ritter, CEO of Digital Neighbor and digital marketing professor, about law firm growth through effective SEO and branding. Eric shares his journey into legal marketing, the importance of defining an ideal client, and how law firms can stand out in a crowded market. They discuss AI's impact on legal marketing, the value of continuous learning and coaching, and practical strategies for work-life balance. Eric emphasizes building authentic brands and sustainable marketing systems, offering actionable advice for lawyers seeking fulfillment and long-term success.Eric Ritter is the CEO & Founder of Digital Neighbor, a nationally recognized SEO and digital marketing agency specializing in law firm growth. With over a decade of experience, Eric is a leading authority in legal marketing and AI-driven client acquisition. Known as "The SEO Sommelier," he simplifies complex digital strategies to drive growth for law firms.Eric is an adjunct professor at the University of South Florida, teaching digital marketing. He has also been featured in Authority Magazine, Search Engine Watch, and Porch. He hosts The Search Bar Podcast and leads Sip & Search, a networking series for attorneys.In addition to his professional work, Eric is actively involved in the community, serving on multiple nonprofit boards in the Tampa Bay area.Eric's Journey into Legal Marketing (00:02:10) The SEO Sommelier Concept (00:03:07) Myth 1: The Ideal Client Profile (00:04:28)SEO Focus and Resource Allocation (00:06:11)Standing Out in a Crowded Market (00:06:56) Myth 2: All Cases Are the Same (00:09:08) Consistency and Lawyer Involvement in Marketing (00:10:48) Digital Neighbor's Differentiation (00:12:44) Teaching and Staying Current (00:13:46) AI's Impact on Digital Marketing (00:15:06) The Future of Digital Marketing (00:16:58) Answer Engine Optimization (00:20:17) Sustained Law Firm Growth vs. Burnout (00:21:15) The Value of Coaching and Professional Development (00:22:44) Lawyer Fulfillment and Avoiding Burnout (00:24:19) First Steps for Established Law Firms (00:25:04) Work-Life Balance and Delegation (00:26:16) Recharging and Hobbies (00:28:02) Transformation Through Marketing (00:29:44)Would you like to learn what it looks like to become a truly Free Lawyer? You can schedule a complimentary call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callWould you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-freeYou can find The Free Lawyer Assessment here- https://www.garymiles.net/the-free-lawyer-assessment

FAQ Friday answering the podcasting question of "Should You Label Episodes as Part One and Two?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

This episode breaks down what the last twelve months have actually looked like as I rebuilt Builders of Authority into a multi million dollar agency. Not the surface level story, the reality of growth, pressure, rebuilding, clarity, and proving to myself what was possible.This year reshaped me as a leader, as a business owner, and as a person. Here's what it really took.This is a preview of what I cover: • The truth about rebuilding from scratch • How the BOA team became the foundation of our growth • What I learned about confidence, doubt, and execution • Why this year was a turning point for the future of the agencyIf you're building something of your own, navigating change, or going through a season where you're questioning if you're capable of the next level, this one is for you.Connect with me:LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/Instagram: https://www.instagram.com/adamlmcchesney/YouTube: https://www.youtube.com/@adamlmcchesneyFacebook: https://www.facebook.com/adam.mcchesney.3/Connect with Builders of AuthorityWebsite: https://buildauthority.comFREE Facebook Group: https://www.facebook.com/groups/7685392924809322BOA Mastermind: https://buildauthority.co/order-form-mastermindGoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many businesses face—getting people to actually register for events. From galas to webinars, it's easy to assume that a few social posts will do the trick. But as Kendra reveals, likes don't equal registrations, and engagement doesn't always lead to action.She shares a real-life client story that sparked this conversation—one where a business expected 150 signups but only had three, just two weeks before the event. Through this story, Kendra breaks down what went wrong and how to fix it.The Problem with Relying on Social MediaWhy social engagement doesn't translate to registrationsHow algorithms limit visibility even when people “love” your brandThe danger of assuming that posting equals invitingThe Power of Direct CommunicationWhy email marketing still delivers the highest ROIThe unmatched impact of showing up in someone's inboxHow physical invitations can cut through the noise of the digital worldWhy you own your email list, but not your social audienceCreating an Effective Event Promotion StrategyHow to balance social, email, and direct mail for maximum impactThe importance of storytelling and multiple touchpointsWhy you should think of event promotion as relationship building, not just announcement makingHow to plan and audit your 2026 event communications strategyKey Takeaways for MarketersStop treating social media as your main event driver—it's a support channelUse email to reach your audience where they actually take actionCraft a holistic plan that combines storytelling, repetition, and relevanceWhether you're planning your next gala, golf outing, or webinar, this episode is a wake-up call to rethink your promotional approach. Are you ready to turn your next event from under-attended to unforgettable? Tune in to learn how to create a strategy that connects—and converts.  Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet | E282Highlights from this episode: From Recall to Reels: The Marketing Strategy Behind My Fastest Practice Growth Yet (00:47)Closing Thought: Blueprint for Success (12:05)In this episode, I'm sharing the exact steps I'm taking right now to grow both my primary care practice and Rejuvenation Dry Eye Center—from social media strategy to recall systems, staff training, and getting more visible in the community. After coming back from P3, vision, consistency, and actually taking action are driving the momentum in my clinic. If you're looking for practical, real-world ways to grow your optometry practice (and the mindset to sustain it), this episode gives you my exact blueprint.

Today's episode is a keynote I gave in Houston, Texas! I talked all about crushing the marketing game but I also touched on topics like, work/life balance, things to avoid doing that hurt your business, the marketing model you have to start using right now, the basic pillars of social media, understanding why people buy things and so much more!

Episode 196: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMost online course creators are missing out on a massive, built-in market of professionals who are required to purchase educational content every year to maintain their licenses—and many aren't even spending their own money but using employer-provided education stipends.In this episode, Justin Montgomery teaches us how to transform your professional expertise into continuing education courses that qualify for CE credits. He breaks down the surprisingly simple accreditation process (it's easier than you think), shares how he scaled his CE business to an 8-figure valuation, and reveals why holiday sales events can generate over $1 million in just four days when you're in the CE space.About Justin Montgomery: Justin is the founder of The Elite Nurse Practitioner, and is a nurse practitioner with degrees in biology, chemistry, nursing, and a master's in nursing. In 2019, he launched The Elite Nurse Practitioner to teach nurse practitioners clinical and business skills for starting their own practices. Within just three years, he scaled the business to seven figures annually and built an eight-figure net worth, achieving financial independence and retiring before age 40.After realizing that exchanging time for dollars would never lead to true wealth, Justin created a scalable online course business that generates passive income with minimal time investment. Now, through his company ProCourseStart, he helps other professionals build their own continuing education course businesses so they can share their expertise, create passive income streams, and stop trading their time for dollars.Get Justin's ProCourseStart Blueprint Discount HERE: https://procoursestart.com/podcasts/dt/Connect with Justin: https://procoursestart.com/ https://www.facebook.com/profile.php?id=61574146510784 IG: @procoursestart25 https://www.youtube.com/channel/UCZwu6j4Lzxhdu_71BU3qyHw https://www.tiktok.com/@procoursestartWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

This conversation explores how Refine Labs drives measurable B2B SaaS growth through demand strategy, paid media optimization, creative execution, and AI-era marketing fundamentals. Listeners gain a clear understanding of how modern demand generation, positioning, and strategic rigor create predictable pipeline and revenue outcomes.Topics CoveredRefine Labs' evolution, revenue milestones, and agency repositioningStrategic focus on digital strategy, paid media, creative production, and demand generationThe Brand–Demand–Expand model for allocating budget and improving pipelineData-driven onboarding: audits across paid media, creative, ICP, website, attribution, content, and journey frictionDemand creation vs. demand capture and how to rebalance budgetsFounder-led marketing vs. diversified marketing enginesRetention, upsell, and cross-sell as key growth levers in enterpriseAI's real impact on marketing, strategy, measurement, and competitive advantageWebsite clarity, LLM discoverability, and digital PR for AI-era visibilityAuthenticity, trust, and human content in an AI-saturated worldQuestions This Video Helps AnswerHow can B2B SaaS companies increase qualified pipeline by 50% or more within 8 months?What should a modern B2B demand generation agency actually deliver?How do you balance budget across brand, demand creation, and demand capture?How should companies approach self-reported attribution at scale?What's the role of founder-led marketing now that organic reach is declining?When should companies prioritize retention and expansion over new acquisition?How is AI affecting content, measurement, and go-to-market strategy?How do B2B brands optimize for ChatGPT, Perplexity, Grok, and Google AI overviews?Jobs, Roles, and Responsibilities MentionedCEOCOOChief Operating Officer (previous role)FounderAccount ManagementCustomer SuccessPaid Media ManagerMarketing LeaderCFOSalesPost-sale functionsDigital marketing teamsCreative and content teamsKey TakeawaysRefine Labs' strongest levers remain digital strategy, paid advertising, and creative execution—these consistently deliver measurable pipeline gains.Companies often overweight short-term demand capture; rebalancing budgets toward brand and demand creation improves long-term efficiency.A rigorous onboarding process—auditing ICP, messaging, media accounts, website friction, attribution, content, and revenue history—is essential for custom growth strategy.Founder-led marketing is an asset but not a sustainable long-term strategy; brands need diversified engines not tied to one person.Enterprise companies can drive massive growth from retention, upsell, and cross-sell, often surpassing net-new acquisition impact.Authenticity, human insight, and trust are becoming more valuable as AI makes generic content ubiquitous.LLM visibility depends on consistent positioning, clear messaging, and strong third-party brand mentions—not hacks or shortcuts.AI should be used only where it improves outcomes: better insights, faster execution, smarter experiments, and strategic amplification.Frameworks and Concepts MentionedBrand–Demand–Expand modelDemand creation vs. demand captureClosed-won / closed-lost analysisIdeal Customer Profile (ICP) validationSelf-reported attributionShare of searchDigital buying journey auditRetention / upsell / cross-sell leversAI-powered benchmarking and structured experimentation

Feeling like your podcasting strategy isn't working, even though you're putting in the effort? In this episode, I'm sharing the five most common podcast promotion mistakes, why they might be sabotaging your growth, and how to fix them fast. You'll learn how to stop wasting time with ineffective social posts, the secret to using SEO for podcasting success, and the power of smart repurposing to expand your reach.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Discover how AI tools are reshaping the marketing landscape and how businesses can leverage these innovations to grow their brand presence online. Karly Scott, Manager of Client Services at Logical Position, joins us to discuss the evolving landscape of YouTube marketing, including organic and paid strategies for boosting visibility, engagement, and conversion rates. Karly shares insights into the significance of AI tools in enhancing video content and discusses strategies for optimizing YouTube ads. Have a question for upcoming episodes or a topic you want covered? Let us know: https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and welcome 01:04 – Guest introduction: Karly Scott 03:28 – AI tools and challenges 06:02 – Importance of human expertise in AI 08:04 – AI in creative strategy 12:04 – Tackling YouTube and AI 18:14 – Effective YouTube strategy and ROI 30:32 – Ad campaign tips 38:02 – Wrap up and thank you DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

In this short but powerful episode, Kelly breaks down the five most important ways you should be using client results, wins, and testimonials to drive authority, visibility, and sales in 2026. With a trust recession impacting every corner of the online business space, consumer confidence is at an all-time low, which means your clients' voices now matter more than your own. Kelly explains how the brands that continue to grow in 2026 will be the ones who put results front and center and use social proof intentionally across all channels. You'll learn: Why fewer online marketers shared wins in 2025 The core mistakes most businesses make with testimonials The 5 strategic placements to use wins for maximum impact How to operationalize social proof into weekly marketing How to turn books into passive funnels for trust-building offers Plus: Kelly shares how her team transformed their approach to social proof this year — and why doubling down on client results became one of the most profitable decisions they made. TIMESTAMPS 01:20–02:04 — Why many marketers struggled to produce client results this year 02:04–02:40 — Why your clients' voices carry more weight than your own 02:40–03:15 — The role online reviews play in visibility and discovery 03:15–04:10 — The 5 strategic opportunities to revive and use client stories 04:10–05:20 — Using stories to consistently show wins + case studies 06:36–08:00 — Various formats for showcasing social proof 09:10–10:15 — Testimonials and videos in launch countdown timer 10:15–11:48 — Using the half-day workshop framework with curated testimonials 11:48–13:42 —  Using UGC to sell books + why book sales are true passive income 13:42–14:58 — How book reviews fuel authority and trust-building offers 14:58–15:46 — Online reviews as an algorithm driver 15:46–16:10 — Join the free, live workshop on December 2nd to build your daily sales machine RESOURCES:  Join my free, live half-day workshop to build your daily sales machine for 2026: https://accelerator.virtualbusinessschool.com/register-b  Join The Virtual Business School membership for just $97/month, no contract: https://go.virtualbusinessschool.com/joinvbs  Grab a copy of one of Kelly's best-selling books: Unstoppable: 9 Principles for Unlimited Success in Business and Life: https://www.amazon.com/Unstoppable-Principles-Unlimited-Success-Business/dp/1530131154  Bigger Than You: The Entrepreneur's Guide to Building an Unstoppable Team https://www.amazon.com/Bigger-Than-You-Entrepreneurs-Unstoppable/dp/172758726X  Audiobook version (on sale for $7!): https://books.thebusinessadvisory.com/audiobooksocial7  Conviction Marketing: https://www.amazon.com/Conviction-Marketing-Kelly-Roach/dp/B09S259DWK  Follow along behind the scenes of Kelly's 5th book, The Sacred Art of Selling: https://api.leadconnectorhq.com/widget/form/i9TP7QImQWj1R6UrLfM5 

Maeve Ferguson breaks down why quiz funnels are dominating lead generation right now and how you can build one that actually qualifies your prospects instead of just filling up your inbox. She shares her journey from accountant to funnel strategist to AI obsessed entrepreneur, plus we get into the wild world of agentic AI—including the agent she built that finds speaking opportunities and matches them to her calendar automatically. Key Takeaways Quiz funnels outperform traditional lead magnets because they tap into people's curiosity and desire to learn about themselves Your intellectual property (IP) and strategic frameworks are what'll make you AI-proof—the execution will get automated Agentic AI can handle repetitive tasks like finding leads, posting content, and even analyzing ad performance The best quizzes aren't about convincing people they need your service—they're about helping qualified prospects realize they're ready for it About Maeve Ferguson Maeve Ferguson Is A Business Strategist And The Creator Of The Client Engine™, a proven system that helps authors, consultants, and entrepreneurs transform their intellectual property into evergreen lead-generation machines. Specialising in diagnostic assessments and quiz funnels, Maeve helps experts attract, qualify, and convert high-ticket clients at scale. With a background in private equity and a track record of working with 7- and 8-figure thought leaders, Maeve brings a unique blend of corporate strategy and entrepreneurial speed to the table. Her clients range from bestselling authors to global speakers who want to scale without shouting into the void or wasting time on unqualified leads. Maeve has been featured in Forbes, appeared on Jen Kem's Stage, and leads a multi-6-figure business while raising two young kids on a horse farm in Ireland. Through a mix of systems, data, and diagnostic-driven strategy, she helps creatives turn their ideas into income and their frameworks into globally recognised assets. In This Episode  [00:00] Welcome to the show! [05:41] Meet Maeve Ferguson [07:36] Intellectual Property [14:01] Diagnostic Architecture [28:11] Rich Niche [32:24] Marketing Strategies [37:59] Agentic AI [50:02] Connect with Maeve [51:37] Outro Quotes "Listen to your market and give them what they want." - Maeve Ferguson "Where the world is going, those services of doing the doing will be replaced by AI. What won't be replaced is the tail framework." -Maeve Ferguson "The things I'm building now didn't exist six months ago. Never mind where we're going to be next year, five years time. It's going to be a different planet." -Maeve Ferguson "We're not trying to convince people that they should want video, because that's like pushing water up a hill." -Maeve Ferguson Guest Links  Get your IP Assessment (in 8 minutes) Follow Maeve Ferguson on Instagram Connect with Maeve Ferguson on LinkedIn Watch the Expert to Thought Leader Show on YouTube Listen to the Expert of Thought Leadership podcast Links  Find out more about the Studio Sherpas Mastermind Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode, Alex Quin sits down with Christian Pombo of Creative Real Estate Deals to unpack how he moved over $20 million in off-market real estate deals in the past year using creative finance strategies. From his start in pre-med to becoming a wholesale dealmaker, Christian shares actionable insights on wholesaling, sub-to deals, seller finance, and how he built a community of over 500 investors in a thriving paid WhatsApp group.Episode Outline:[00:00] Intro & High School Roots [03:00] How Christian Pivoted from Pre-Med to Real Estate [05:50] Early Real Estate Influences in His Family [08:15] Real Estate Seemed "Played Out" at First [10:30] Why Wholesaling and Creative Finance Clicked [13:15] Sub-to vs Seller Financing Explained [18:50] Recent $400K Deal Example in Homestead [23:00] Objections Sellers Have About Sub-To [27:20] Off-Market vs On-Market Property Deals [33:30] Why Most Realtors Don't Know About Creative Finance [38:00] The Importance of Problem Solving in Real Estate [43:45] Cherry-Picking the Best Deals [47:50] Importance of Buy Box and Market Familiarity [51:30] Creative Financing Example from Hialeah Purchase [55:10] Foreclosures Are Up: Here's Why [59:00] Building the WhatsApp Group & Helping New InvestorsWisdom Nuggets:Creative Financing Is a Problem Solver: Creative finance isn't just about strategy—it's about finding ethical ways to solve real problems. When banks say no, these methods can create win-win scenarios for both investors and distressed property owners.Sellers' Situations Dictate the Terms: Forget falling in love with the kitchen layout—real estate investing success comes from understanding the seller's situation. The better you grasp their challenges, the better your chances at structuring a mutually beneficial deal.Build Your Buyer List Before the Deal: Don't wait until you have the contract to look for a buyer. Build a community—like Christian's WhatsApp group—so when the right deal lands, it moves quickly.Long-Term Financing Buys Time and Options: In creative finance, the longer the financing terms, the better. It gives investors the breathing room to hold, refinance, or cash flow without pressure.Relationships Drive Revenue: Speed and communication are important, but nothing replaces trust. Christian attributes much of his success to in-person networking and repeat business from buyers who trust his word and deal quality.Power Quotes“I sell good deals, but I buy great deals.” - Christian Pombo"I'm raising gentlemen." - Christian PomboConnect with Christian:Instagram: (https://www.instagram.com/pomborealestate)Instagram: (https://www.instagram.com/creativerealestatedeals)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There's huge potential to make revenue in January! Here's why it's NOT going to be a slow month for you and what to do to make it sales ASAP in 2026.Whether you're selling services, digital products, or coaching packages—this episode is a wake-up call to stop sitting on your best ideas and start selling smarter.Find out how to prep your marketing now so that your January is a gold mine. From visibility hacks to why your messaging matters solves 'cost objections', Jenna shares practical steps (and one bus story you'll never forget) to get you fired up to sell.If you've ever thought, “My audience doesn't buy in January,” this episode will help you challenge that mindset and shift your business strategy so you never have to rely on seasonal sales spikes again.This is perfect for entrepreneurs, small business owners, and anyone using Instagram or social media to grow their audience and income.

What are the Most Effective Marketing Strategies to Get Clients? 2:15 - The Reality: There's NO Silver Bullet 2:59 - Not All of Your Clients are Active on Facebook 6:33 - Do Your Research and Understand Your Niche 7:57 - Finding Alignment With What You Do and Match It With a Potential Medium 9:16 - You Have to Start With Who is Your Audience 12:11 - Not All Marketing Strategies Have the Same Results 13:53 - Getting People to Go Through a Series of Processes 14:17 - What Ad Campaigns Do in Marketing? 15:44 - Focusing on a Particular Channel and Building Engagement With Your Audience 18:11 - Leveraging the People You Already Have Personal Relationships With 18:46 - You Can Learn a Lot From the Multilevel Marketing Methodology 20:24 - The Basic Ideas of Utilizing Your Existing Network 22:38 - The Stuff That's Going to Work is the Stuff That's Scary 27:22 - Recommendation on a Marketing Strategy to Get Clients 29:40 - The Long-Term Marketing Strategies 32:01 - Leveraging the Relationship With People Who Already Know You Want help building or growing a successful financial coaching business? Find resources below based on where you're at in your journey: Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity Already decided you're going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow

Today we're talking about something that tends to slip by unnoticed in December. Most organizations roll into January with good intentions and a long list of ideas, but very few stop during December to ask the honest questions that would actually make their marketing strategy better before the new year arrives.Your strategy for the upcoming year doesn't need to be complicated. It doesn't need to be completely new. It just needs to be clear. And now that December is officially here, the goal is simple. Understand what worked. Understand what didn't. And carry forward the pieces that actually made a difference.Here are three tips worth considering as you wrap up the year and prepare for 2026.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1887: Shayla Price lays out a tactical approach to influencer outreach that helps content marketers build real relationships, amplify reach, and drive meaningful engagement. Her insights cut through generic tactics, showing you how to connect with the right people in the right way to grow your audience and authority. Read along with the original article(s) here: https://neilpatel.com/blog/influencer-outreach-in-content-marketing/ Quotes to ponder: "Influencer outreach is the process of contacting influencers to promote your content, product, or service." "Your goal is to help others. Focus on bringing value to the relationship, not the brand." "Always personalize your outreach messages, and show that you genuinely care about the influencer's work."  

Marketing without strategy is just noise. Sara Nay, CEO of Duct Tape Marketing, shares how small business owners can align their goals, team, and message to scale smartly and sustainably. Learn how strategy-first thinking can drive real growth and lasting impact.

FAQ Friday answering the podcasting question of "Do You Remove Breathing?Resource Mentioned:www.auphonic.comTake Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Frustration with an industry can be the spark that leads to building something better, especially when it's rooted in community, sustainability, and the stories behind every piece of wood. In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Dave Puncochar, founder of Good Wood Nashville, to explore his remarkable journey from pharmaceutical sales rep to urban wood producer. Dave shares the challenges and triumphs of launching his lumber business, driven by a desire to showcase the beauty and value of reclaimed and locally sourced wood that might otherwise go to waste. You'll hear about Good Wood Nashville's dual focus on both new and reclaimed lumber, their strong community connections that support local projects, and initiatives like Nashville Strong that helped the community during COVID-19. Dave discusses how his background in sales and teaching has shaped his business approach, the importance of building a strong online presence and customer relationships, and the hard lessons learned about hiring, firing, and growing a team. This conversation dives into the entrepreneurial realities of turning a hobby into a full-time operation, the power of storytelling in marketing your wood products, and why collecting customer data is essential for long-term success. Dave also opens up about the significant role his family plays in both his business and community involvement, and how the Roots to Table custom woodworking initiative creates unique connections between craftspeople and customers. Whether you're considering starting your own lumber business, interested in urban wood salvage and sustainability, or looking for inspiration on building a business with community at its core, this episode offers honest insights and practical wisdom from someone who's learned by doing. Tune in to discover how passion, persistence, and a commitment to quality can transform frustration into a thriving wood business, and don't forget to follow the Woodpreneur Podcast for more stories from makers and entrepreneurs who are building something meaningful. Chapters: 00:00 Introduction to Good Wood Nashville 02:01 Dave's Journey into the Lumber Business 03:58 The Birth of Good Wood Nashville 05:59 Sourcing and Sustainability in Lumber 07:55 Roots to Table: A Unique Custom Woodworking Initiative 09:59 Growth and Expansion of Good Wood Nashville 11:46 The Evolution of Operations at Good Wood 13:58 Building a Business: From Hobby to Full-Time 14:26 Building a Community Through Craftsmanship 16:49 Resilience in the Face of Adversity 21:53 Navigating the Challenges of Hiring 26:35 Marketing Strategies for Growth 30:50 The Importance of Customer Relationships The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger  For blog posts and updates: woodpreneur.com See how we helped woodworkers, furniture-makers, millwork and lumber businesses grow to the next level: woodpreneurnetwork.com Empowering woodpreneurs and building companies to grow and scale: buildergrowth.io Connect with us at:  Instagram: https://www.instagram.com/woodpreneurnetwork/?hl=en Facebook: https://www.facebook.com/woodpreneurnetwork/ Join Our Facebook Group! https://www.facebook.com/groups/woodpreneurnetwork Join our newsletter: https://substack.com/@woodpreneurnetwork You can connect with Dave at: https://www.goodwoodnashville.com/ https://www.ewcarpenter.com/ https://www.instagram.com/goodwoodnashville/ https://www.facebook.com/GoodWoodNashville/ https://www.linkedin.com/in/dave-puncochar-29117612/

With the rapid onset of AI, the marketing landscape is rapidly changing.Bryan Phelps is the founder and CEO of Big Leap, a digital marketing agency that helps businesses build scalable growth systems through a strategic blend of brand and performance. What began as a self-taught journey in SEO back in 2005 has evolved into a leadership role guiding national brands through today's shifting marketing landscape. Since founding Big Leap in 2008, Bryan has grown the company from a solo consultancy into a 80+ person agency trusted by companies across industries—from high-growth startups to private equity-backed brands. Under his leadership, Big Leap has developed a Brand-Led Performance Marketing framework that helps clients align paid media, SEO, content, digital PR, and revenue operations to build trust, drive efficiency, and improve customer acquisition over the long term. Investors, Founders, and Marketing Leaders alike turn to Bryan and his team when short-term tactics stop working and a more resilient, system-driven marketing strategy is needed.Bryan and his team have led 1,000+ marketing campaigns and bring deep experience in helping brands modernize their marketing foundation while navigating operational complexity. He also plays an active role mentoring marketing leaders and building teams that scale. CONTACT DETAILSEmail: bryan@bigleap.com Business: Big LeapWebsite: https://www.bigleap.com/ Social Media:LinkedIN - https://www.linkedin.com/company/bigleap/Facebook - https://www.facebook.com/bigleapmktg/Instagram - https://www.instagram.com/bigleapmktg/ Tiktok - X - https://x.com/BigLeapMKTG/ Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment on my Google Business Page. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

In this episode, I'm giving you everything I know about email marketing: the timeless principles that have built my multi-seven-figure business, plus the emerging trends that will keep you ahead through 2026 and beyond. Even though I've talked about the importance of email marketing for the last decade of podcasting, I've never done THIS. A true masterclass; a soup-to-nuts, start-to-finish guide covering why email still works in 2025, how to actually start and grow your list, the emerging trends that are changing everything, and the exact strategies you need to stay ahead. Whether you're at zero subscribers wondering where to even start, or you've got a list but it feels stale and you're not sure what to do with it, or you're doing well but want to level up for what's coming, this episode is for you. And if you want to see how all of this applies specifically to your business type, I'm hosting a FREE live webinar called From Zero Subscribers to an Engaged List of Buyers. Grab your spot now at https://www.growanemaillist.com! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/the-email-advantage-marketing-strategy Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Visit http://www.spectrum.com/freeforlife to learn how you can get Business Internet Free Forever. Experience the power of a Dell PC with Intel Inside®, backed by Dell's price match guarantee. Shop now at https://www.dell.com/deals. Your dream wardrobe's one click away. Visit https://www.revolve.com/goaldigger for 15% off your first order with code GOALDIGGER.

Marc Andreessen and Ben Horowitz sit down with Margit Wennmachers—the woman who turned two unknown entrepreneurs with $300 million and zero investing track record into the most talked-about firm in venture capital. She unpacks how they weaponized transparency in an industry built on secrecy, why Fortune's cover story triggered a cartel meltdown, and the exact moment a casual lunch conversation became "Software Is Eating the World." This is the origin story of how A16Z broke every unwritten rule, made enemies of every top-tier firm, and permanently rewired what it means to build companies in public. Resources:Follow Marc on X: https://x.com/pmarcaFollow Ben on X: https://x.com/bhorowitzFollow Margit on X: https://x.com/wennmachersFollow Erik on X: https://x.com/eriktorenberg Stay Updated: If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: https://x.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zListen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYXListen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ready to learn the 2026 marketing strategies that are going to move the needle in your coaching business? The online coaching industry is massive and the demand for support is skyrocketing, but the way we market needs to shift.In today's episode, I'm sharing three marketing strategies that are actually going to work in 2026. I use all of these in my own business, so I'm not teaching theory - this is what's actually working. We're diving into the difference between the ‘‘guru formula'' and the human-led formula. I'll break down the kind of visibility that cuts through the noise, the type of value that builds real trust, and how conversion happens through actual conversations - not complicated systems.If you're ready to stop hiding behind tech and start building a coaching business that lasts, this episode is for you!Topics covered on 2026 Marketing Strategies:Why the coaching industry isn't as “saturated” as people thinkThe three 2026 marketing strategies that will actually bring you clientsWhy your funnels aren't converting even though all the tech is set upWhat visibility truly means when it's not about followers or going viralHow to give value without dumping endless free contentWhere conversion actually happens (hint: it's not in your posts)Resources from this episode:Therapreneur: A Therapist's Guide to 3x Your Therapy IncomeThe Coach IntensiveEnter The Podcast Giveaway for the chance to win one of Carly's digital products: https://thethrivingtherapreneurpodcast.com/reviews This episode is sponsored by Berries — an AI-powered scribe tool designed for mental health pros. It's HIPAA-compliant, private, and makes writing notes so much easier. Just record your sessions (with consent!),and Berries creates accurate, compliant notes for you— so you can stay present with clients and reclaim your time.

Getting buy-in for marketing is often harder than doing the marketing itself. So how are other teams actually doing it?In this webinar, two senior marketers and two finance leaders co-present how they work together to get marketing funded, trusted, and seen as a growth driver.You'll learn: • The three biggest reasons marketing and finance clash • How to translate campaigns into simple financial models finance can trust • How to build a shared definition of “value” (brand, pipeline, revenue, margin) • What good forecasting looks like when marketing runs in delay • Practical scorecards, budget rhythms and templates you can steal • Real-world examples from agencies and B2B SaaS (Genio, Suprpwr, Profit Sprout)Perfect if you're a marketer who needs budget sign-off, or a finance leader who wants predictable growth without killing creativity.00:00 Why marketing + finance alignment matters03:43 Biggest blockers to buy-in07:47 Explaining budgets to finance12:31 Proving marketing's value17:41 Forecasting both sides trust23:22 Alignment case study33:35 CAC, LTV + payback made simple40:05 Building one shared scorecard46:03 Key takeaways47:42 Q&A roundup************************************************************************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.

If your team is busy keeping the wheels turning but you don't yet have a clear roadmap for marketing — this episode puts the spotlight on why you can't afford to wait. We unpack how a strong marketing strategy planted now makes all the difference when the economy shifts and leads get harder to win. You'll walk away with actionable, high‑impact moves that keep you from competing on price and scrambling when budgets shrink. Keywords: marketing strategy, economic slowdown, client acquisition, automation, small business growth Hashtags: #MarketingStrategy #SmallBusinessGrowth #EconomicPreparedness #LeadGeneration #BusinessResilience Read the full article for more information: https://unscrewedmarketing.com/why-you-need-a-solid-marketing-strategy-now-before-the-economy-slows-later/

On today's special edition podcast episode, we discuss how audiences are behaving when it comes to CTV engagement, with practical examples of how content, and offers work for different demographic cohorts. Principal Forecasting Writer, Ethan Cramer-Flood, hosts a panel with Amanda Corral, Senior Director, Paid Media Strategy at PepsiCo, Nydia Sahagun, Head of Marketing Strategy & Innovation, Primary Care Organization at Humana, and Todd Segall, Senior Director of Media Sales at Verve.  Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    © 2025 EMARKETER

Sign up for my FREE 3 Day Marketing Bootcamp for Therapists- Scale your Practice to a 7-Figure Group →  https://members.mccancemethod.com/free-3-day-live-course/Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/CX_KyduyN5oIn this episode, I share the top three marketing strategies that are bringing in clients right now and guess what? They don't include social media. From fixing your website to leveraging email and connecting with family doctors, these are simple, overlooked strategies that really work.Make sure to bring your paper and pen because this episode is full of actionable tips!Here are some key points in this episode:[01:52] Why your website must be a 10/10 and how aspirational design converts more visitors[05:41] The importance of your team page and how to optimize it for connection[08:06] Why email marketing outperforms social media and how to build your list easily[14:05] How to grow your email list using JaneApp's built-in features[15:45] Why progress reports to family doctors can be a powerful referral engineLinks From The Episode:Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MOMailChimp → https://mailchimp.com/Clinic Sites → https://clinicsites.co/Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Creating content is great, but converting listeners into clients is even better. In this episode, I'm breaking down three simple but powerful elements that can turn podcasting into a true lead generation system. You'll learn how to create strategic content that speaks directly to your listener's biggest problem, why a clear call to action is non-negotiable, and how to follow up with strong communication that converts leads into clients.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

This week on Medical Spa Insider, we revisit a conversation with Michael Olson, sales manager at MyAdvice. Together, he and AmSpa's Alex Thiersch discuss the changes in marketing strategy that medical spas need to make as they grow. Their conversation includes: Marketing needs specific to the aesthetic industry; How partnerships with marketing firms should work; What to look for when choosing a digital marketing company; Changing your marketing strategy as your practice grows; How your online presence gets people in the door; Big changes that would require you to rethink your marketing; Marketing to retain your top providers; And more! -- Music by Ghost Score

If you usually go quiet during the holidays… this one's for you.Whether you're a coach who's ready to rest, reflect, or just hide from your to-do list, there's a way to stay visible without burning out or feeling like you have to launch a Black Friday sale just to be relevant.In today's episode, I'm sharing 5 simple, effective holiday marketing strategies you can use to stay front-of-mind with your audience—without the pressure of running a big promo, creating new offers, or adding more tasks to your plate.Here's what we'll cover:✅ The #1 reason coaches lose momentum during the holidays (and how to fix it) ✅ Easy ways to reconnect with your audience, past clients, and future clients ✅ How to simplify your visibility efforts while still nurturing relationships ✅ The one aligned task you should choose for December ✅ Why visibility is about rhythm, not pressure—and how to use this season to your advantageThis episode is all about doing less—but more intentionally—so you can rest, stay visible, and head into 2026 with momentum already rolling.

Episode 195: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeStruggling to stand out in a crowded coaching market because you're trying to serve everyone?Without a clear niche, attracting ideal clients and scaling your business becomes nearly impossible—leaving you stuck in the hustle cycle.In this episode, Dr. Viola Pierce teaches us how she transformed from a nurse working 12-hour shifts to a seven-figure business owner by specializing in one specific audience.She shares her strategic approach to hiring coaches (business systems first, then speaking), the power of deep specialization over being a generalist, and how to financially prepare before making the leap to full-time entrepreneurship.About Viola Pierce: As the CEO dedicated to revolutionizing healthcare, Viola's mission is to empower nurses to leverage their expertise, enabling remote work and time ownership through establishing lucrative coaching and consulting enterprises. Addressing disparities in healthcare, she fosters collaboration among individuals, healthcare institutions, and governmental entities to effect global change.Armed with a Master's in Executive Healthcare Leadership, a Doctorate in Nursing Practice, and certified as a John Maxwell Speaker, Coach, and Trainer, Viola brings a wealth of knowledge. Guiding nurses to transform insights into successful businesses to assist healthcare organizations in employee retention and organizational development. Check out the Millionaire Nurse CEO Conference: https://millionairenurseceo.com/mnceo2026Connect with Viola: https://www.vpnursing.com/ https://www.facebook.com/viola.pierce1010 https://www.facebook.com/vpnursing/ https://www.instagram.com/vpnursing/ https://www.linkedin.com/in/dr-viola-pierce-58885ab9/ https://www.youtube.com/channel/UCXyEL-PwF8Q599gf9YEL_PA https://podcasts.apple.com/us/podcast/morning-infusion-with-dr-v-nursing-podcast/id1568626898 Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

In today's episode, we talk to Antti Kangaslahti. Antti is a customer experience expert with over a decade of experience in top London agencies across a breadth of industries, including FMCG, technology, finance, telecoms, aviation, and education.We chat about the role of expectations in customer experience, why signature human experiences still matter in an industry increasingly obsessed with AI, and his philosophy of "maalaisjärki” - practical, no nonsense and no hype countryside intelligence from Finland

Ep 136 is personal.I'm back behind the mic after six life-changing months. I became a girl dad. I traveled to Africa for the first time and delivered my first TEDx talk in Uganda. That trip, that stage, and this new chapter forced me to slow down, rethink my identity, and step into a new season of life with more clarity about success, purpose, and what really matters.In this episode, I share the truth about stepping away, stepping into fatherhood, and stepping onto a TEDx stage 7,800 miles from home. I talk about killing hustle culture, choosing intention over pressure, and building a life that feels aligned, not forced. I also break down the Shadow Line Principle and how one tiny shift can unlock real growth in your life and your business.If you are rebuilding, recalibrating, or trying to grow with more intention and less noise, this one is for you.Let's talk life.Let's talk growth.Let's talk about the tiny shift that changes everything.And let's celebrate your friendly neighborhood Strategy Hacker® giving you perspective once again.Tune in. Let's digress. Support The Podcast & Connect With Troy: Rate & Review iDigress: iDigress.fm/ReviewsFollow Troy on LinkedIn, Instagram, TikTok, and YouTube: @FindTroy.Buy My Book, "Strategize Up": StrategizeUpBook.comDiscover All Podcasts On The HubSpot Podcast NetworkNeed Strategy, Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

Here's how I recommend approaching marketing at the end of the year and going into next. Be sure to check out my YouTube video coming out on exactly how to run a social media giveaway coming out November 25th.-----Hosted by Derek VidellLearn How to Run Profitable Facebook Ads Yourself: socialbamboo.com/30 (free call) social bamboo.com/5roas (free course) socialbamboo.com/dwy (paid program) I have DWY and DFY Meta Ads services available. Book a free call to start. Build a Perfectly Trained AI Chatbot: https://pro-bots.ai/trial (free course + 14 day software trial)Instagram | YouTube | SocialBamboo.com

A deep dive into data-driven marketing and entrepreneurship with Dr. Alexa D'Agostino, covering two decades of experience and insights.Persistence vs. Delegation: The biggest hurdles to scaling are a lack of persistence for those under $1 million and a CEO's inability to delegate and focus on strategy for those over $5 million.Data is More Than Numbers: Data is defined as buying behavior, what customers hate, when they click, and why they don't buy—it's crucial to listen to what the data is screaming, not to guess.The Shift in Content: Polished, overproduced content is hurting conversions. What converts now is "raw, real, fast, unedited" content like screenshots and behind-the-scenes looks, which builds trust and transparency.AI as an Amplifier: AI will not take over marketing teams but will change their roles, requiring more strategists. AI is only as good as the knowledge it's trained on, and it amplifies what you know.Relentless Execution: Dr. Alexa's secret sauce is "relentless execution"—moving faster, testing faster, and launching, learning, and tweaking instead of waiting for perfection.Avoiding Shiny Object Syndrome: Founders should focus on one offer and scale it to the $750K to $1.5M range to ensure enough profit to hire a dedicated team member before expanding to a second offer.Tracking Traction: Traction isn't always revenue; it can be momentum, interest, waitlist sign-ups, or acquisition interest, which indicates the need to pivot or double down.Single Channel Focus: Beginning entrepreneurs should focus on mastering one channel (e.g., TikTok for product, LinkedIn for education) where their consumer is, to build community, drive traffic, and avoid burnout.Top 3 Data Points: The most important metrics to track are Traffic (are they staying?), Conversion Rate (is the campaign working?), and Cost Per Sale/Lead.Low vs. High Ticket Sales Funnel: Social media acts as the top of the funnel to build trust. Low-ticket sales are a volume play, while high-ticket sales require deeper trust and a longer engagement journey (often six months or more).Essential Business System: Every founder needs a CRM (even starting with a basic spreadsheet like Excel) to capture leads, keep them warm, and follow up, as leads don't just "pop up."Value in the Age of AI: The true value an expert provides is in context, knowledge, and perspective, which AI cannot replicate because it has not lived the experience. This episode is NOT sponsored. Some product links are affiliate links, meaning we'll receive a small commission if you buy something.===========================⚡️PODCAST: Subscribe to our podcast here ➡ https://elevatemedia.buzzsprout.com/⚡️Need post-recording video production help? Let's chat ➡ https://calendly.com/elevate-media-group/application⚡️For Support inquires or Business inquiries, please email us at ➡︎ support@elevate-media-group.comOur mission here at Elevate Media is to help purpose-driven entrepreneurs elevate their brands and make an impact through the power of video podcasting.Disclaimer: Please see the link for our disclaimer policy for all our episodes or videos on the Elevate Media and Elevate Media Podcast YouTube channels. https://elevatemediastudios.com/disclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nathan Webster brings on Jay and Rae talk about last-minute holiday marketing strategies for B2B businesses. Please don't stop creating engaging content! Continue to leverage AI tools and understand client relationships to maximize success during the holiday season. Rae emphasized the priority on making timely offers and maintaining marketing efforts even during slower periods. Watch the full video HERE. #branding #messaging #storytelling Guest Name: Réland Logan Title: Branding Expert Company: Gray Digital Marketing Expertise: Woman-owned consultant agencies hire them to perfect their brand message in 1-3 business days so they can easily land champagne clientele using her BrandExtraordinary method! Website: https://graydigitalmktg.co/ Social: linkedin.com/in/reland-logan Champagne Clientele Brand Check: https://gray-digital-marketing.kit.com/ab2e6b4b49   Guest Name: Jay Rathell Title: LinkedIn Ad Expert Company: Yamaro 83 Expertise: Building successful social media ad campaigns that drives results. Website: https://yamaro83.com/ Social: https://www.linkedin.com/company/yamaro-83/ Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

Most marketers are drowning in tactics and short on time. This workshop gives you a calm, practical way to build a simple strategy you can actually use - even if you're a solo marketer with limited budget, pressure from all sides, and no idea where to start.- Set a clear, useful goal you can measure (without needing a 40-page deck)- Identify the real customer problem and the idea you want to stick in their mind- Organise your tactics with a light-touch funnel so you know what to do — and what to say no toTIMESTAMPS00:00 — Welcome & intros01:20 — Why strategy feels harder than it should04:50 — What “bare minimum strategy” really means10:32 — The 3 questions every strategy must answer16:10 — Common strategy mistakes marketers make21:58 — Setting goals that actually guide decisions27:40 — How to choose the right metrics32:12 — Turning strategy into day-to-day actions37:45 — Live build: creating a minimum viable plan44:20 — Q&A: applying this to your business52:10 — Final thoughts & takeaway summary************Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify - all your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College - the best place to get your marketing qualifications and apprenticeships.Planable - the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN - your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia - a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars—all in one place.

B2B Brand Marketing Strategy: How to Build Buyer Memory & Measure ItMost B2B marketers define brand by outputs. Colours. Logos. Campaigns. Assets.But none of that matters if buyers don't remember you when a real buying moment hits.In this episode, we sit down with Matt Maynard, VP of Global Brand, Advertising & Communications at Asana, to break down what a modern B2B brand marketing strategy actually needs to do: build memory with future buyers, link your brand to the right Category Entry Points, and measure brand effectiveness with something more sophisticated than vanity metrics.We get into the science of memory-building, how to prioritise CEPs, what distinctive brand assets really do, and how to use frameworks like ABLE and responsible reach to prove brand's commercial impact.Tune in and learn:+ How to build memory with future buyers using CEPs and distinctiveness+ How to measure brand with ABLE, brand lift, and responsible reach+ How to position the brand function so leadership finally takes it seriouslyIf you're a B2B marketer on a small team, this episode gives you a practical blueprint to make brand a growth driver instead of a “service team”.-----------------------------------------------------

If you have ever said, We just need more leads. We don't have time for strategy, you're not alone. I hear this all the time from business owners who are feeling the pressure to grow and don't want to slow down. But here's the thing, skipping strategy is exactly what's costing you the most time and making it harder to generate consistent leads. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

FAQ Friday answering the podcasting question of "Does My Podcast Need a Trailer?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

The brands everyone talks about are not the safest ones. They are the bold ones.And few people understand that better than Nick Tran.The former TikTok Global Head of Marketing and current Diageo President and CMO joins Marketing Trends to break down how he built momentum inside fast moving environments, rebuilt brands under pressure, and helped TikTok become a cultural engine instead of just another app.Nick explains why the traditional marketing playbook is obsolete, how to create ideas that move culture instead of reacting to it, and what today's fastest moving teams get wrong about attention, creativity, and risk. CHAPTERS / KEY MOMENTS00:00 Engineering a Viral Influencer02:20 What Bold Marketing Looks Like in 202604:20 Crisis Marketing at Taco Bell07:05 Lessons From Stance and Samsung09:30 Reinventing Hulu With Culture Marketing11:00 Why the Old Marketing Playbook Is Dead13:40 Inside TikTok's Project Cheetah16:45 Making Creators Culturally Famous on Purpose19:35 Five Marketing Behaviors Leaders Must Unlearn22:20 The ROI Trap and Bad Marketing Metrics25:00 Why Modern CMOs Should Become CEOs26:00 The Ocean Spray x DogFace420 Breakout Moment29:10 The Rise of AI Influencers and Virtual Icons30:00 Worldbuilding: The Future of Brand Marketing33:00 Reinventing Ciroc Through Lifestyle Experiences37:00 Pickleball, Pop-Ups, and The New Experiential Playbook43:00 Out-of-Home Creative, Simplicity, and Cultural Signals This episode is brought to you by Lightricks. LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. Try it today at ltx.studio Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most of us think our websites are working just fine. They look good. They're fast. They have all our information right there on the homepage. But here's the problem: your website isn't about you. If you're standing on your digital rooftop shouting about how awesome you are—your 15 years in business, your features, your awards—you're doing inside-out marketing. And it's probably why your growth has stalled. James Hipkin has been building businesses with digital marketing since 2010, and he's here to flip the script. Today, we're talking about the shift from inside-out to outside-in marketing, why your website needs to engage visitors in six seconds or less, and how to stop wasting money on tactics that don't work. This is the conversation that might finally make your website work as hard as you do. https://www.theagentsofchange.com/608 Rich's AI Workshop on 12/11/2025: https://www.takeflyte.com/flyte-school-live Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact

See what happens when women founders build together. RSVP and join us for the Dear FoundHer Forum Virtual Open House + Networking Session on December 9th.Brynn Putnam talks through what it really feels like to build a company, sell it to lululemon, and start again with a completely new idea. Joining Lindsay Pinchuk in this episode, she reflects on the investor dynamics that shaped her path, including a moment when she walked away from a term sheet because the relationship didn't feel right, and she explains why the partners you choose influence every decision that follows. Brynn also shares how simple observations inside her gym sparked the idea for MIRROR and why true innovation comes from understanding your customer more than from technical expertise. Her shift toward building Board highlights a deeper desire for connection and family, and the conversation leaves you asking a few grounding questions: Who do you trust to build with? What signals are you ignoring? How can your own life stage point you toward the work you're meant to do next?Episode Breakdown:00:00 Building a Community for Women Entrepreneurs02:50 Brynn Putnam's Journey: From Ballerina to Tech Founder05:47 The Sale of MIRROR: Insights from a Successful Acquisition09:04 Raising Venture Capital: Challenges and Experiences11:48 Lessons Learned: The Importance of Partnering with the Right Investors14:57 The Launch of Bored: A New Era of Family Gaming17:59 Marketing Strategies for a New Product20:58 The Story Behind Bored: Reimagining Family Game Night24:05 Building Relationships with Investors27:06 Key Takeaways for Aspiring Female FoundersConnect with Board and Brynn:Follow Board on InstagramLinks:Be the first to know about our Forum opportunity this holiday season!Subscribe to The FoundHer FilesFollow Dear FoundHer on InstagramJoin us on Tour with Sunny + Jenn!FoundHer Faves: Parallel Travel BagMerit Eye ShadowTree of Life CenterDagne Dover Roma Packing CubesSamantha Fine DigitalPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

Marketing feels weird right now. In this episode, I unpack why everything suddenly feels off aka the drop in engagement, the rise of AI-generated content, the overload of information, and what I'm calling the "attention rebellion".  I share what's really happening behind the scenes with user behavior, why originality matters more than ever, and how brands can stand out by leaning deeper into context, discernment, and human-centered marketing. If you've felt unsettled by how fast everything is changing, you're not imagining it and this episode will help you understand what's shifting and why. In this episode of the podcast, I talk about: Why engagement is dropping everywhere What the "attention rebellion" means for your content Why context matters more than information How tool fatigue is reshaping marketing Why human-centered brands will stand out in 2026 …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/384

We florists often make the mistake of blaming a lack of success on our design skills. In reality, the problem is simply how we're marketing our design skills and today I'll share an insight that changed everything for me.

Melanie Herschorn, a trailblazer in book marketing and writing, reveals the winding path of her career that took her from celebrity PR to entrepreneurship and beyond. She shares the emotional rollercoaster of launching a successful breastfeeding clothing line on Nordstrom and Amazon, only to face a setback from a hiring misstep. Melanie's story exemplifies the unpredictable nature of career transitions and underscores the importance of resilience and adaptability when navigating professional challenges. Melanie now helps leaders turn their expertise into well-written, strategic, and marketable books. Together, Tony and Melanie unpack the fears that stop most people from writing—imposter syndrome, perfectionism, and worrying that "no one will care." Melanie explains why those fears are normal but misguided, and why a book remains one of the strongest credibility builders in business today. They explore the difference between fleeting content and evergreen authority, the truths and myths of the publishing world, the predatory traps authors should avoid, and what book marketing really looks like after launch. Whether you've been told your whole life that you "should write a book," or you're just now considering how authorship could elevate your brand, this conversation will inspire you to finally get the ideas out of your head and into a book that can change your business—and your confidence—forever. Key highlights: Navigating Career Transitions and Building Expertise Overcoming Imposter Syndrome as an Author Crafting Emotion and Memorable Stories Mastering the Writing Process and Marketing Strategies and Pitfalls in Book Marketing Maximizing Book Marketing and Author Success Connect with Melanie Herschorn: Instagram: @bigimpactbooks Website: yourbigimpactbook.com Book a call with Melanie: meetmelanie.vip Connect with Tony Whatley: Website: 365driven.com Instagram: @365driven Facebook: 365 Driven

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the coming years. I also share tactical advice on content creation, company culture, and how to win in a world where marketing is changing every day.