Podcasts about marketing strategies

As many of you know, my dad- Justin, passed on 4/15/26. He recorded this podcast on 4/7/26 just 8 days before took his life. I wanted to post this on my platform for all to hear and to honor him. His birthday was 6/14, today is 6/15, he would have been 53 and today is 2 months since he passed. One Love, Blessings, Ep SummaryIn this episode, RJ shares insights on construction project management, marketing strategies, pricing, and maintaining mental health in the industry. Learn practical tips and personal stories from a seasoned contractor and realtor.Chapters00:00 Introduction to the Podcast and Guest03:01 Daily Operations and Project Management in Contracting06:06 Challenges in General Contracting: Design and Execution09:01 The Role of Virtual Assistants in Contracting11:51 Marketing Strategies for Contractors14:59 Understanding Client Relationships and Pricing17:52 Lead Generation and Client Qualification21:06 Navigating Contractor Pricing and Bidding23:55 The Importance of Clear Communication in Contracting33:38 Understanding Project Management Costs39:10 Mental Health in Construction42:36 The Importance of Mentorship45:59 Qualities of a Good Subcontractor49:22 Personal Reflections and Legacy56:39 Future Aspirations and Impact

Organic gets written off every few years. Too slow. Too hard to measure. But for Tinder, Primark  and Channel 4, owned content is anything but an afterthought. In this panel, SocialChain's Eve Young sat down with Madeline Riley, and Aaron Gillies to unpack how organic has become a creative engine for cultural relevance, community connection and smarter paid decisions. From repeatable formats to reactive comments, pressure tests to IRL moments engineered for the feed, the session proved  that the best organic strategies build the brand, shape the work and tell you what people actually care about. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com. 

In this episode I'm breaking down one of the most powerful shifts I've seen work for my clients lately—micro moment messaging. Instead of broad, generic content, I'm talking about getting SO specific about your ideal client's day-to-day thoughts and experiences that they feel like you have a camera in their house. I'm sharing real client results, two exercises to help you find your own micro moments, and why specificity isn't exclusionary—it attracts exactly the right people! → Wildly In Demand [Summer Sales Edition]: https://meganyelaney.com/wildly-in-demand → Main Character Energy Private Podcast: https://meganyelaney.com/main-character-energy   → Get the full show notes (with all the links) here:  https://meganyelaney.com/2026/06/15/micro-moment-messaging  

What if the biggest thing holding your child care center back isn't your effort… but your marketing strategy? In this episode of the Child Care Genius Podcast, Brian and Carol dive into the marketing pillar of leverage and share practical ways child care owners can attract more families and increase enrollment.   Tune in as they discuss websites, Google Ads, social media, referral programs, signage, and the common marketing mistakes that keep centers from reaching full capacity. If you want your center to stand out in a crowded market and create consistent enrollment growth, this episode is packed with simple but powerful strategies you can start using right away.  Mentioned in this episode: GET TICKETS to the Child Care Genius LEVERAGE Conference:  https://childcaregenius.com/leverage    Need help with your child care marketing? Reach out! At Child Care Genius Marketing we offer website development, hosting, and security, Google Ads creation and management, done for you social media ads management. For social media content we have the Genius Box, which is a monthly subscription chock full of social media & blog content, as well as a new monthly lead magnet every month! Learn more at Child Care Genius Marketing. https://childcaregenius.com/marketing-solutions/  Schedule a no obligation call to learn more about how we can partner together to ignite your marketing efforts.   If you need help in your child care business, consider joining our coaching programs at Child Care Genius University. Learn More Here. https://childcaregenius.com/university Connect with us:  Child Care Genius Website Like us on Facebook Join our Owners Only Private Mastermind Group on Facebook    Join our Child Care Mindset Facebook Group Follow Us on Instagram Connect with us on LinkedIn Subscribe to our YouTube Channel Buy our Books Check out our Free Resources

FAQ Friday answering the podcasting question of "Can You Pre-Schedule Podcast Episodes?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Most entrepreneurs think they're creating original ideas. In reality, they're consuming the same content, watching the same people, and slowly training their brains to think exactly like everyone else. In this episode I share why consuming your competitors may be one of the biggest threats to your creativity, how your environment silently shapes your standards, and why the most powerful ideas are usually born far outside your industry. You'll discover what actually makes content feel different, alive, and impossible to replicate—and how to shift from repeating patterns you've seen online to creating from your own creative life force.

In this episode of the Loan Officer Podcast, host Dustin Owen sits down with guest Marketing Mike, alongside producer Karina "Special K", for an in-depth discussion on the power and potential of programmatic marketing specifically tailored for mortgage loan originators, real estate agents, insurance agents, and title companies. Together, they break down how professionals in these industries can leverage advanced digital advertising platforms, such as Google and Meta (Facebook & Instagram), to reach their ideal audiences and generate high-quality leads. The conversation covers practical strategies for targeting referral partners, including the use of educational webinars and value-driven content to build trust and engagement. They also dive into the mechanics of retargeting, explaining how to stay top-of-mind with prospects who have already interacted with your brand online. Throughout the episode, Dustin, Mike, and Karina highlight several key takeaways for listeners looking to implement programmatic marketing in their own businesses. They stress the critical importance of developing compelling creative assets, such as eye-catching graphics and persuasive ad copy, to capture attention in a crowded digital landscape. The trio also discusses the value of niche targeting, encouraging professionals to define their ideal client profiles and tailor their messaging accordingly for maximum impact. Budgeting is another focal point, with realistic expectations set around the investment required to see meaningful results from programmatic campaigns. Importantly, the hosts emphasize that programmatic marketing is not a quick fix or a standalone solution. Instead, it works most effectively when used to supplement and enhance an existing referral-based business model. Success requires patience, consistent effort, and a willingness to test and refine strategies over several months. By combining digital marketing with strong relationship-building practices, mortgage and real estate professionals can create a sustainable pipeline of leads and long-term growth. TLOP's Originator Coaching:

Send us Fan MailShownotes can be found at https://www.profitwithlaw.com/537.Most law firms are marketing to everyone. That's exactly why their phone isn't ringing.In this episode, Moshe sits down with Cameron LiButti, founder of Bid View Marketing, to talk about the marketing mistake that keeps law firms stuck — and the counterintuitive strategy that actually moves the needle.This one's for you if you've been investing in marketing without seeing consistent, predictable results — and you're starting to wonder if the problem is the tactics or something deeper.The reality is, most law firm owners are trying to win a war with the wrong map. This episode gives you a better one.Chapters:[00:00] Learn the foundation for rapid law firm business growth[03:26] Discover marketing strategies that attract higher-quality legal clients[06:47] Why most attorneys misunderstand law firm marketing strategy[09:07] How to avoid wasting marketing dollars in your practice[12:07] Boost referrals with simple client touchpoints and newsletters[16:17] Leverage organic growth before investing in paid legal advertising[18:17] Stop diluting your law firm marketing — niche for maximum impact[23:33] Master client targeting for effective attorney marketing campaigns[26:02] Pinpoint the pain points your law firm solves to win more clients[30:22] Tailor your marketing to geography and competition for firm growth[33:40] See how lawyer specialization drives more referral businessResources mentioned:

Send us Fan MailWhat does it really take to perform at the highest level—on the field and in business?

The macroeconomic challenges Canada faces on the global stage also reflect the struggles faced by B2B marketing leaders. The dynamic shifts in the macro-environment mirrors the micro-environment. To stay ahead and scale strategically, Canadian B2B marketers must address internal fragmentation, take calculated risks, build cross-functional alliances, and close the gap between strategy and execution. So, what specific lessons can marketing teams learn from Canada's macroeconomic pressures, and how can we apply these to maximize our business performance and outcomes? In this solo episode, Christian Klepp (Host of the B2B Marketers on a Mission Podcast) shares his core insights from the Middle Power, Major Stakes - Canada in a New Global Order Conference in Toronto. He explained his key takeaways and translates highly complex structural and geopolitical shifts into actionable strategies for B2Bmarketers. Christian also elaborated on the importance of fixing fragmentation within organizations, leveraging ecosystem alliances, and building strong alignment with interdepartmental stakeholders. He also unpacks the “Middle Power Playbook” to see how these massive economic insights can be leveraged to transform B2B marketing from a mere cost center to a true engine of predictable growth. By reducing risk with data, acting as a strategic collaborator, and amplifying an organisation's unique advantages, Canadian B2B marketers can set their brands up for success in any economic climate.This episode was sponsored by the EconomicClub of Canada. 

Are you burning your marketing budget on a strategy that doesn't actually match your business model? In this video, we break down the critical operational differences between Demand Generation vs. Demand Fulfillment—and how misidentifying your business model completely breaks your content strategy. Whether you're an established founder or managing a middle-market private equity platform, understanding this framework dictates your customer acquisition costs (CAC) and overall scalability.Let's discuss your content infrastructure. Let's connect:instagram.com/frhart2

Are you staying ahead of trends or falling behind? In this episode of Medical Spa Insider, Alex Thiersch sits down with Rob Pickell, CEO of Growth99, to analyze the shifting landscape of the aesthetic and wellness industry. The conversation examines the growing divergence between thriving, scalable practices and those struggling to navigate an increasingly competitive market. Pickell, utilizing his background in technology and SaaS, outlines why traditional healthcare business models are insufficient for modern med spas and details the critical necessity for precise market segmentation, operational efficiency, and the strategic integration of AI to drive sustainable, long-term growth. Discussion points include 03:13: Shifting from traditional insurance-based healthcare to the recurring revenue model  08:50: The evolution of integrated aesthetic marketing services  13:25: A widening gap between high-performing practices and those failing to adapt  23:28: Establishing marketing spend benchmarks 30:03: Market segmentation and differentiation; defining a specific target demographic  41:21: Evaluating the rapid adoption of AI and its practical applications

Author, naturopath and business woman, Catie Gett built The Staple Store  from a tiny whole food shop into a deeply loved Melbourne community hub and online education platform. In this episode, she shares what it took to close the doors, rebuild her work, write a meaningful and impact-driven cookbook (available here) and create a mission around making healthy food more accessible for a now global community. You'll learn: Why closing a successful business can sometimes be the right move How Catie rebuilt her brand through community, recipes and storytelling Why simple, affordable food can be a powerful form of health and care Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with The Staple Store / Catie Gett The Staple Store Cookbook Vol 1 Instagram: @thestaplestore  Instagram: @categett Instagram: Substack: @catiegett Website: thestaplestore.com.au Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

#126: The One Marketing Strategy That's Working For Teeth Whitening Providers In 2026 (Do This Now!) Whitening Wednesday; the only podcast dedicated to professional teeth whitening

You're showing up.You're creating content.You're sharing your expertise.You're doing all the things the experts tell you to do…So why isn't it turning into clients?In this episode of Beyond Common Business Secrets, Tracey Watts Cirino reveals the hidden reason so many brilliant entrepreneurs, coaches, consultants, authors, and experts struggle to turn their content into sales.The problem may not be your consistency.It may not be your offer.It may not even be your content.The real issue might be that your audience doesn't clearly understand themselves inside your message.People don't buy simply because they understand your expertise.They buy when they think:“That's me.”“That's my problem.”“That's exactly what I need.”In this episode, you'll learn:✨ Why creating more content won't fix unclear messaging ✨ The “jar of expertise” trap smart entrepreneurs fall into ✨ Why industry language can accidentally create distance ✨ How to translate your brilliance into words your audience understands ✨ The shift that makes content, sales, referrals, and conversations easierYour expertise is valuable.Your message is the bridge.

Kathy Floam-Greenspan, founder of Palm Marketing, shares insights from her recent survey on B2B marketing challenges, the impact of AI, and strategies for maintaining focus in a rapidly changing environment.TakeawaysExpectations are outpacing staffing and budgets in B2B marketing.Only 29% of marketers are confident in proving ROI with current tools.AI impacts strategy but is not a magic solution; human touch remains essential.Maintaining focus and a quarterly plan is key to marketing success.The full "Marketing Under Pressure" report is available for download athttps://pomagency.com/marketing-under-pressure-b2b-leaders/Learn more at https://pomagency.comChapters00:00 Introduction to Cathy Floan-Greenspan and Palm Marketing02:45 The Evolution of B2B Marketing and Survey Insights05:30 Challenges in B2B Marketing: Resource Gaps and ROI08:03 The Role of AI in Marketing Strategies10:57 The Importance of Focus in Marketing13:45 Navigating Change in B2B Leadership16:29 The Wake-Up Call for C-Suite Executives19:06 Final Thoughts and Resources for Marketers

Wondering why your amazing episodes aren't translating into more downloads and engagement? In this episode, you'll learn what five of the most common podcast promotion mistakes are, why they're slowing your podcasting growth, and how to fix them. Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Episode 222: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMost online business owners are either avoiding AI altogether or using it in ways that make their content sound generic and robotic — costing them the authentic voice that builds trust and converts clients.In this episode, Molly Mahoney teaches us how to implement AI in a way that attracts high value clients while amplifying your unique personality rather than replacing it. Learn how to train AI on your brand voice, build proprietary content frameworks that scale your expertise, and generate a full week of on-brand content with just a few clicks - all while keeping the human connection that actually drives sales.About Molly Mahoney: Molly is a digital marketing strategist, keynote speaker, and founder of The Prepared Performer, where she helps coaches, creators, and agency owners create content that converts - without sacrificing their personality. Her viral videos have earned over 39 million views, and her work has been featured in Forbes and Inc. In 2021, she launched the world's first AI-focused content membership, giving entrepreneurs the tools to grow their impact long before AI became a mainstream topic.A former stage performer turned business strategist, Molly is the author of five books including Ai-ify™ Your Business and host of the Elevate Your Awesome Podcast. She believes your "weird" is your superpower — and that the more fun you have, the more money you make.Try the Ideal Client Avatar AI tool here: https://molly.live/dtpodConnect with Molly:https://mollymahoney.com/ https://www.facebook.com/mollymmahoney https://www.instagram.com/mollymahoneyofficialWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

It's time to attract your ideal clients and convert more in 2025. In this episode, I'm sharing the marketing plan that is going to get you there with more intention and less work. Listen in as I walk you through the three strategies I use to attract and convert paying clients.In This Episode You'll:Hear my own marketing plan.Explore content, visibility, and conversion for your business.Know what to avoid in your marketing plan.Find it quickly:02:37 - The Three-Part Marketing Plan02:53 - Content Plan: Building a Strong Foundation08:38 - Visibility Plan: Expanding Your Reach11:45 - Conversion Plan: Turning Leads into Clients15:52 - Common Marketing Mistakes to Avoid18:51 - Leveraging Tools and AI for Efficient MarketingMentioned in this Episode:ShowitEpisode 21: Get More Visibility On Your Content With This 1 ShiftEpisode75: Affiliate Marketing for Content CreatorsPitchPower Email TemplatesHoneyBookRiversideMetricoolGoogle Search ConsoleChatGPTMore ways to connect:JOY MICHELLE INSTAGRAMWORK WITH JOY AS YOUR COACHJOY MICHELLE CO. WEBSITERead the full show notes from today's episode HERE.If you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group!Join Now >>CLICK HERE TO GET 30% OFF YOUR FIRST YEAR OF HONEYBOOK!

Nintendo news, Steam Machine launch, PlayStation State of Play highlights, MTG Marvel set records, and a retro review of Magic: The Gathering Battlemage on the Game Deflators Podcast. Chapters: 00:00 Intro 03:11 Pickups and current plays 06:09 John's PlayStation 5 Troubles and Game Resolutions 09:11 Ryan's Inflation Deflation Challenge and Game Recommendations 12:11 Mina the Hollower: A Game of the Year Contender 18:20 Innovative Mechanics in Mina the Hollower 24:05 Nintendo's Patent Loss and Switch 2 Developments 30:18 Valve's Steam Machine Release and Pricing Speculations 35:50 Pricing and Marketing Strategies for New Consoles 36:45 PlayStation State of Play Highlights 49:47 Wolverine Game Mechanics and Expectations 51:18 Upcoming Game Events and Releases 52:24 Magic: The Gathering's New Marvel Set Discussion 01:00:32 Review of Magic: The Gathering Battle Mage 01:11:06 Outro John and Ryan return with a full slate of gaming and TCG news. They start with Nintendo's recently denied touchscreen‑related patent, discussing what the decision means as the company continues navigating its separate legal battle with Pocketpair over Palworld. The conversation then moves to Nintendo's confirmation that the upcoming Switch 2 will feature a replaceable battery in the EU, adding another notable detail to the next‑gen hardware rollout. The guys also cover Valve's announcement that the new Steam Machine is officially set to ship this summer, marking the company's latest move in the hardware space. From there, they break down all of the major reveals and trailers from the June 2026 PlayStation State of Play, highlighting the biggest announcements from the showcase. Magic: The Gathering makes headlines as the new Marvel crossover set breaks records, prompting discussion about the momentum behind the release. To wrap up the episode, John and Ryan revisit the PS1 era with a look at Magic: The Gathering – Battlemage for this week's Inflation Deflation Game, giving the retro title a fresh evaluation.   Find us on TheGameDeflators.com   Twitter - www.twitter.com/GameDeflators Facebook - www.facebook.com/TheGameDeflators Instagram - www.instagram.com/thegamedeflators   The views and opinions expressed on this channel are solely those of the author. The content within these recordings are property of their respective Designers, Writers, Creators, Owners, Organizations, Companies and Producers. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted. Permission for intro and outro music provided by Matthew Huffaker http://www.youtube.com/user/teknoaxe 2_25_18

Feeling a bit flat in your business? You're not alone. In this Quick Tip episode, Fiona explores why losing motivation doesn't mean you're failing, and how to tell the difference between a temporary slump and a genuine sign that something needs to change. You'll learn: Why periods of low motivation are a normal part of running a business, not a sign that you're on the wrong path. How to use your past wins, client feedback and "evidence" to challenge the stories your brain tells you during a tough patch. Three practical ways to navigate a business trough, including lowering the bar strategically and leaning on people who truly understand the entrepreneurial journey. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

AI is changing how people discover, evaluate, trust, buy, create, hire, and compete. The bigger question is whether your business model is built to survive a future where attention is fragmented, trust is harder to earn, execution is easier to automate, and buyers have more options than ever. Learn how to activate the M.A.S.S. Effect Business Model, a strategic ecosystem built around: • Media to create attention, trust, authority, and discoverability • Assets to create scalability, leverage, and income beyond your direct time • Strategy to create clarity, alignment, interpretation, and better decisions • Systems to reduce friction, support consistency, and keep the business moving Many businesses are addicted to acquisition because they never built retention. In an AI accelerated world, that becomes dangerous because information is easier to access, skills are being compressed, and execution is becoming automated. The real value now shifts toward trust, experience, clarity, influence, systems, and community. The future belongs to adaptive businesses that can evolve with the market, keep customers connected, turn trust into retention, and scale without breaking the founder, team, or customer experience. If your business grew tomorrow, could it actually hold the growth, or would the model collapse under the weight of what you asked for? Beyond The Episode Gems: Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com

In this episode, Alex Quin and Michelle Chia return to the podcast after a brief hiatus to share personal and professional updates, discuss the realities of entrepreneurship, and break down the healthy habits that help them sustain long workdays without burning out. From sleep, exercise, nutrition, and stress management to setting boundaries, journaling, and personal growth, they offer practical insights for entrepreneurs looking to build successful businesses while protecting their health and well-being.Episode Outline:[00:00] Welcome Back and Life Updates[02:15] Agency Growth, New Clients, and New Books[04:20] Why We Chose Healthy Habits for Entrepreneurs[08:05] Sleep, Recovery, and Long-Term Performance[10:12] Taking Breaks, Walking, and Staying Active[12:25] Time Blocking and Productivity Systems[14:15] Setting Boundaries With Clients[16:05] Learning to Say No[17:35] WHOOP, Oura Ring, and Health Tracking[19:05] Michelle's Cortisol and Stress Story[21:40] Nutrition, Hydration, and Managing Stress[23:10] The Tarzan "Swinging Vines" Concept[25:05] Becoming Your 2.0 Self[26:40] Journaling, Books, and Personal Growth[27:50] Habits We're Trying to Change[28:40] Final Thoughts and Closing RemarksWisdom Nuggets:Sleep Is a Competitive Advantage: Entrepreneurs often treat sleep like a luxury instead of a necessity. Alex and Michelle remind us that better decisions, sharper focus, and sustainable growth all start with proper recovery. The goal isn't to work more hours—it's to make your hours more effective.Protect Your Energy: Being available 24/7 may feel like great customer service, but constant accessibility creates burnout. Setting healthy boundaries with clients, coworkers, and even family members allows you to show up at your best when it matters most.Track Your Health Like Your Business: Most entrepreneurs obsess over revenue, sales, and analytics while ignoring their own health metrics. Monitoring stress levels, sleep quality, blood work, and recovery can help identify issues early and improve long-term performance.Let Go to Level Up: Growth often requires releasing habits, relationships, or routines that no longer serve your future. Like Tarzan swinging from one vine to the next, you have to let go of the old before you can fully grab onto new opportunities.Become Your Next Version: Success isn't about staying the same person and hoping for different results. The habits, mindset, and behaviors that got you here may not be enough to get you where you want to go next. Continuous self-improvement is a requirement, not an option.Power Quotes"Your heart rhythm is a very important thing that people don't even pay attention to." - Alex Quin"It's okay to say no and it's okay to put yourself first." - Michelle ChiaConnect with Michelle:Instagram: (https://www.instagram.com/michellechia)Linkedin: (https://www.linkedin.com/in/michelle-chia1/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Books Mentioned:Atomic Habits — James ClearThe Road Less Stupid — Keith J. CunninghamThe Surrender Experiment — Michael A. SingerNever Split the Difference — Chris VossHow to Market Your Restaurant Online — Alex QuinThe Digital Marketing Dictionary — Alex QuinPolo's Day at the Park — Alex Quin & Michelle's children's bookOur CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

FAQ Friday answering the podcasting question of "How Do I Turn My Blog Content Into a Podcast?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Is the U.S. economy heading toward stability, or just navigating a new kind of volatility?In this episode of Around the Horn in Wholesale Distribution, Kevin Brown and Tom Burton are joined by Taylor St. Germain, Senior Economist at ITR Economics, to unpack the forces reshaping wholesale distribution and manufacturing. From interest rate uncertainty and tariff refund chaos to AI adoption gaps and “profitless prosperity,” this conversation connects macroeconomic signals directly to distributor margin strategy, capital investment decisions, and long-term growth planning.What You'll Learn:Why the current economy feels like a “tale of two economies”, and how income distribution impacts demand across B2B marketsWhat the Federal Reserve is really watching (core inflation vs. trimmed mean metrics) and how rate decisions could affect CapEx, M&A, and working capitalHow tariff policy, Section 301 and 232 rulings, and refund uncertainty are influencing distributor pricing strategy and customer relationshipsWhat “profitless prosperity” means for 2026 and 2027, and how to protect margins during growth at a higher costWhy most AI initiatives in wholesale distribution are still efficiency plays—and what separates hype from scalable, repeatable AI-driven business processesEpisode Highlights:03:30 – Inside ITR Economics: forecasting accuracy, leading indicators, and preparing for downturns11:45 – May jobs report surprises: what strong hiring means for inflation and rate decisions14:20 – Interest rate outlook: hold, cut, or increase—and why energy prices complicate the Fed's move30:18 – Tariff escalation, Section 301 and 232 policies, and the ripple effect across distributors41:03 – Tariff refunds: unintended consequences for margins, pricing transparency, and customer trust58:26 – AI adoption in wholesale distribution: efficiency gains vs. true strategic transformation1:16:35 – “Growth at a higher cost”: how to navigate labor inflation, electricity costs, reshoring, and fiscal pressureMeet the Guest:Taylor St. Germain is a Senior Economist and Business Consultant at ITR Economics. He delivers economic keynotes nationwide and helps manufacturers and distributors identify leading indicators, forecast demand, and prepare for economic cycles with a 94.7% forecasting accuracy standard.Tools, Frameworks, and Strategies Mentioned:ITR Economics leading indicator forecasting modelsWeekly GDP tracking vs. lagging government metricsTrimmed mean inflation vs. core CPIEnterprise Growth Platform by LeadSmart TechnologiesAI-driven margin protection and data unification strategiesClosing Insight:“We are very optimistic about growth, but it's growth at a higher cost.”The second half of the decade presents opportunities for wholesale distributors and manufacturers, but only for those who actively manage labor inflation, tariff exposure, electricity costs, and AI investment discipline. Growth is not the question. Margin strategy is.Leave a Review: Help us grow by sharing your thoughts on the show.Learn more about the LeadSmart AI B2B Sales Platform: https://www.leadsmarttech.com/Join the conversation each week on LinkedIn Live.Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.You can also hear the podcast and other excellent content on our YouTube Channel.Follow us on Facebook, Twitter, Instagram, or TikTok.

Send us Fan MailYou're doing everything right on Pinterest but still not seeing clients. You pin every day, you follow the rules, but your discovery calls aren't happening. Sound familiar? Today I'm breaking down the three biggest Pinterest mistakes that keep service providers stuck and spinning their wheels.In this episode, we cover:• Why treating Pinterest like social media is killing your reach• The keyword strategy mistake that wastes months of your time• How to create pins that actually convert browsers into buyers• Real client success story: 50 to 2,000 monthly website visitors• Why DIY Pinterest often fails vs. when to consider Pinterest management• The search vs. social distinction that changes everything• Specific pin design elements that drive clicks, not just savesReady to stop pinning into the void? Resources mentioned:

Alex Russ is the Head of Americas for Evercore's Private Funds Group. He advises PE sponsors on fundraising strategy, LP positioning, and market navigation, with a focus on helping managers differentiate themselves in an increasingly competitive capital environment. Hilary LaBrash is a Managing Director in Evercore's Private Funds Group, where she works closely with emerging and established managers on fundraising preparation, messaging, and investor strategy. Topics:Fundraising Environment in 2026First Close Strategy & Fund Sizing360 Feedback & LP Pre-WiringWhat Differentiates a GPEmerging Manager Playbook...and so much more.Top TakeawaysYou only get one first impression with LPs. Alex and Hilary emphasized that many Emerging Managers rush into market before the story, team, or positioning is fully ready. In a crowded fundraising environment, LPs rarely “reset” their perception later. If you show up to that first meeting half-prepared, LPs may start questioning readiness, infrastructure, and execution.LPs care about organizational health more than most GPs realize. Alex and Hilary talked about how the best firms create long-term alignment by promoting talent internally, evolving economics as the firm grows, and giving younger partners real opportunity over time. When firms fail to do that, spinouts often follow. For LPs, team stability and incentive alignment are strong indicators of whether a manager can execute consistently across multiple fund cycles.“Founder-friendly” is no longer a differentiator. Many firms use the same buzzwords — proprietary sourcing, operational value-add, founder relationships — making it harder for LPs to tell managers apart. What stands out today is a repeatable process: why you win deals, when you deploy operational resources, how you make decisions, and what specifically makes a company a fit for your strategy.About EvercoreEvercore is one of the world's leading independent investment banking advisory firms, with $5+ trillion in announced transactions since founding. Their Private Funds Group works with PE, infrastructure, real estate, and private credit managers on fundraising strategy, positioning, and LP engagement—across institutional investors worldwide.Investors & Operators is brought to you by 51 Labs51 Labs is a marketing agency for the lower middle market. We offer full-service digital marketing for PE, portfolio companies, IB, VC, hedge funds.Brand Identity, Marketing Strategy, Marketing & AGM Video, LinkedIn Strategy & Execution, Web Design & Development, CRM Support & more400+ videos100+ projects#1 content creator on LinkedIn in the lower middle market

Generating Leads Isn't the Hard Part Anymore The real challenge is turning those leads into appointments—and appointments into patients. In this episode, Dr. Noel Lloyd shares the systems top-performing chiropractic clinics are using to improve follow-up, increase show rates, and create a more reliable flow of new patients. In This Episode You'll Learn:  How the "Co-Pilot" system removes the doctor as the marketing bottleneck  Why response time is one of the biggest drivers of lead conversion  The Facebook ad testing strategy helping clinics identify winning messages faster  How retargeting builds trust before a prospect ever calls your office  The psychology behind low-friction introductory offers  The reservation fee strategy reducing no-shows and increasing commitment  How to incentivize your team to improve lead conversion  Why AI-powered search platforms are becoming the next frontier of patient acquisition  Practical steps to position your clinic as the local authority online Key Takeaway The clinics winning today aren't necessarily generating more leads. They're simply doing a better job of converting the leads they already have. Master your follow-up systems, improve your response times, and create a clear path from click to appointment—and you'll immediately gain an advantage over most practices in your market.

Ready to get more listeners AND more sales from your podcast? In this episode, I'm sharing where your podcast fits into the marketing plan for your online business, how to diagnose the problem if you're not seeing results, and which small but strategic podcasting shifts to make in order to move the needle forward.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Jesse Cole built the Savannah Bananas into a 35-million-follower brand without spending a single dollar on marketing. His secret? Stop marketing. Start creating experiences people can't stop talking about. In this episode, the founder of Fans First Entertainment joins host Gene Marks to share the business philosophy behind one of the most unconventional success stories in sports. From how he hires to how he thinks about growth, Jesse's approach to business is as unorthodox as his team's on-field antics. Simplify your business operations. Learn how Paychex can handle your HR and payroll so you can focus on what counts: https://bit.ly/3VtM6bs Have a topic idea? Share it at https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and guest introduction 01:13 – The mind behind the Savannah Bananas 05:13 – Why Jesse doesn't believe in work-life balance 06:44 – Working with your spouse 08:52 – The secret to a 15,000-person hiring waitlist 14:26 – Who inspires Jesse 17:05 – The importance of controlling the experience 20:35 – How the Savannah Bananas spend $0 on marketing 24:05 – Building something that outlasts you 26:21 – Wrap up and thank you #BusinessPodcast #Entrepreneurship #SmallBusiness #iHeartRadio #ApplePodcastTips #SpotifyPodcasts DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

How do you stay in control of AI while still benefiting from everything it can do? As AI becomes more powerful, many leaders are focused on getting AI to do more work. But perhaps the better question is: How do you make AI more effective without letting it influence your thinking, your brand, or your business direction? In this episode of Grounding AI, Donna Peterson explores why leaders must remain the decision-makers while using AI as a tool to strengthen expertise, deepen customer relationships, and improve business outcomes. You'll learn why AI should enhance your knowledge rather than replace it, how to train AI around your company's goals and values, and the questions every leader should ask before using AI-generated recommendations. If you're responsible for marketing, sales, leadership, customer relationships, or business strategy, this episode offers practical guidance for maintaining control while leveraging AI effectively. In This Episode: Why AI naturally influences decisions and direction The difference between getting AI to do more and getting AI to be more effective How leaders can maintain ownership of their expertise Why your brand voice must remain stronger than AI suggestions The importance of building AI libraries and organizational knowledge Questions to ask before every AI prompt How to keep customer relationships at the center of AI adoption A simple test to determine if AI is helping or leading your business Key Takeaway Before every prompt, ask yourself: What am I trying to accomplish? Why does it matter to my audience? What action do I want people to take? Does this align with our company values and goals? The more direction you provide, the more valuable AI becomes. Connect With World Innovators // Website: www.worldinnovators.com Subscribe for weekly conversations on AI, leadership, trust-building, marketing strategy, and practical business growth. *** Reach out to dpeterson@worldinnovators.com if you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.com for more resources on building stronger marketing and leadership strategies.*** Subscribe to the Grounding AI podcast for weekly insights into marketing, leadership, and the future of AI.

Episode 221: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeWithout strong testimonials and case studies, online business owners are forced to rely solely on their own claims to make sales — a much harder and slower path to conversions, especially with higher-ticket offers.In this episode, Preston Zeller teaches us how to build a powerful library of social proof by conducting structured video interviews with past clients, how to reach out in a personalized way that gets a "yes," the three types of testimonials and which ones actually move buyers, and how to extract compelling before-and-after stories even when results are hard to quantify.About Preston Zeller: Preston is a faith-tech founder, growth executive, documentary filmmaker, and abstract artist with 15 years of experience scaling companies from $25M to $300M ARR. As founder of Psalmlog, he's building an AI-powered biblical guidance app that helps believers find relevant Scripture for any life situation. His growth expertise includes serving as Chief Growth Officer at BatchService, leading digital marketing at A Cloud Guru (acquired by Pluralsight for $2B), and contributing to ZoomInfo's IPO.Preston is also the creator of the documentary The Art of Grieving (2022), which follows his year-long journey of painting daily after the sudden loss of his brother. The film has won Best Documentary at multiple festivals and is available on Amazon Prime, Apple TV, and Tubi.Connect with Preston:https://prestonzeller.com https://linkedin.com/in/prestonzellerWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales  • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

What happens when efficiency meets effectiveness? Melody Shari built Seventh Avenue Beauty for women on the go—creating skincare and beauty products that deliver results with minimal time. In this episode, learn how Melody leveraged authentic marketing, community connection, and product clarity to expand across skincare, body, haircare, kids, cosmetics, and apparel—without losing balance or purpose. MELODY SHARI RODGERS   Dr. Melody Shari Rodgers is a multi-millionaire entrepreneur and philanthropist who has continued to establish a large national fan base in the millions due to her style, resilience, vibrant personality, and her prowess in business, fashion, beauty and real estate. As a star on the popular show Love & Marriage: Huntsville, the mother of four has taken people through her journey and challenges, showing how she has overcome life's obstacles to emerge bigger and better. A woman who is always inspired to action, Melody is currently teaching master classes in real estate and business, making her mark in fashion through her electric women's collection with celebrity stylist J. Bolin, trending in the beauty industry with her skin care line Seventh Avenue Beauty. In March, Melody was honored at the inaugural Goli Gala hosted by Goli Nutrition and TikTok for "Best Celebrity Shoppable Live." Additionally, she recently became the first Reality TV star to have ownership in a Network, with the launch of Nubian TV, and she won the Silver Award for Best Reality Series at the 46th Annual Telly Awards for the show Charnita's World.  Melody prides herself on effectively leveraging the power of relationships, and coupling that with her fierce drive, work ethic, and desire to make an impact in the lives of others. She serves as the chair of the Huntsville/Madison County Chamber of Commerce in her hometown, and is an advisor to the College of Business and Public Affairs at her alma mater, Alabama A&M University. As a proud member of Alpha Kappa Alpha Sorority, Inc., Melody fully embraces the call to excellence, and exemplifies what it means to truly be a servant leader.   Website: https://seventhavenuebeauty.net/ Instagram:https://seventhavenuebeauty.net/ TikTok:https://www.tiktok.com/@melodyshari11 TikTok:https://www.tiktok.com/@seventhavenuebeauty

If you've been thinking about pulling back from your podcast this summer because you're tired, overwhelmed, or struggling to keep up… you are so not alone. And honestly? These podcast marketing strategies might completely change the way you think about consistency.Because here's the truth no one really talks about: summer changes the way people consume content. Routines shift. Downloads fluctuate. Energy looks different. And for a lot of coaches and consultants, trying to maintain the exact same pace all year long is what leads to burnout — not growth.This conversation is all about creating a smarter strategy for your podcasting business without disappearing completely. Instead of putting pressure on yourself to constantly produce more content, you'll hear a different approach to podcast growth that feels lighter, more sustainable, and honestly… a lot more effective.We're talking about podcast marketing strategies on how to use shorter episodes to support discoverability, why bingeable micro-content works so well during slower seasons, and how to revisit older episodes using a stronger podcast SEO strategy. Because one of the biggest mistakes people make in podcasting for business is assuming old content stops working. It doesn't. In fact, your back catalogue could become one of your biggest visibility assets when used intentionally.You'll also learn how to grow podcast downloads without creating brand-new long-form content every single week, how to use evergreen marketing strategy principles to strengthen your visibility, and why strategic consistency matters so much more than constant output. These podcast marketing strategies are designed to help you build a podcast for business growth that actually supports your life instead of consuming it.And this is where so many podcast tips and strategies miss the mark. It's not about doing more. It's about creating the right content, in the right season, with a strategy that actually works long term.If you're ready to build a podcast that creates authority, visibility, and real business growth, come join me inside Podcasts That Convert at janditchfield.co/join.If your podcast is getting listens… but not bringing in clients? This is for you! I'm hosting a brand-new FREE 3-day live workshop called From Listener to Lead, where I'm going to show you how to turn your podcast into something that actually helps grow your business.Because most business podcasts are built to “put content out there” — not actually bring in leads or sales.Inside this workshop, I'll show you how to:✨ Help the right people find your podcast✨ Create episodes that build trust and lead to sales✨ Plan your next 10 podcast episodes strategicallySo instead of wondering what to post next… your podcast actually starts working for your business.

Most business owners aren't making bad decisions. They're making decisions that look like success. In this quick tip episode, Fiona explores the subtle ways social media can influence everything from hiring and photography to sales, studio spaces and spending. If you've ever wondered whether you're building a business or simply building content, this episode is for you. You'll learn:  How to tell if a decision is genuinely good for your business or just good for Instagram Why social media visibility and business profitability are not the same thing Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

FAQ Friday answering the podcasting question of "Are Podcast Seasons a Good Idea?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Is your business feeling inflation? Struggling with how to handle it and keep your profit margins? Then today's episode will massively help you! READ MORE HERE

If you have ever felt like living in a small town is working against your photography business, this episode is for you. I started my business in a town of less than 2,000 people and built a thriving client base from there, and I am sharing the three strategies that made it possible.The offline strategy that small town photographers underestimate, and why it has been one of my most consistent sources of brand new cold leadsThe online strategy that works differently depending on where you live, and why small town photographers actually have an advantage hereWhy growing your follower count might be the last thing you should be focused on right now, and what to prioritize insteadWhether you are just starting out or have been at this for a while, go give this one a listen wherever you get your podcasts. And if you are ready to go deeper on all three of these strategies, check out the Fully Booked Method! _________________________________________________________☀️ 7-Day Summer Visibility Sprint If summer always feels like everything slows down in your business, I want to help you change that this year.Inside the 7-Day Summer Visibility Sprint, I'll walk you through a simple daily plan to help you stay visible and booked — without living on social media. 7 days. 20 minutes a day. A simple system to keep you visible, consistent, and booked all summer long. Let's make Summer 2026 your best yet!

Send us Fan MailDo you have gorgeous brand photos sitting in a gallery that you barely use? The problem isn't your photographer or the quality of the images. The problem is that most brand photography sessions are planned around aesthetics instead of your actual marketing needs.In this episode, I'm breaking down exactly why service providers constantly scramble for content, even after investing in professional photos. You'll learn my 3-step process for planning sessions around your marketing system, the 5 content categories every business needs, and how Pinterest optimization changes everything about visual planning.ALL LINKS MENTIONED: https://jenvazquez.com/why-youre-always-scrambling-for-content/Support the showHere are some free things I've got coming up:Want your account audited? Pinterest Audits LIVE on YouTube. Free Pinterest Masterclass

Welcoming back Rachel White today to chat all about her new self-published book!Are you an energy worker, psychic, tarot reader, astrologer, herbalist, candle maker, content creator, animal communicator or other Woo-based practitioner thinking about starting or transforming your own business? Is the unpredictable chaos in the job market and economy urging you to create your own side hustle, back-up plan, or bug-out bag? Are you overwhelmed and confused by vague, conflicting advice from an ocean of personal development influencers and life coaches? Are you looking for a trustworthy and transparent place to start?Well, The Business of Woo: Thriving In Your Psychic Business (Without Losing Your Mind Or Selling Your Soul!) is the book for you.This book transcends vague self-help drivel and abundance doctrine platitudes to offer readers tangible, actionable steps to create or transform their own Woo-based business, whether it's a part-time side hustle or full-time gig, including:• A detailed Goldilocks Zone checklist for readers to determine if the Business of Woo is a good fit for them• A robust Practitioner Archetype self-assessment that determines the reader's dominant psychic abilities, chakras, and corresponding niche within the Business of Woo ecosystem• Step-by-step instructions on how to launch a full Go To Market Strategy, including how readers can develop their own Value Proposition; Voice of the Customer Feedback; Key Differentiators; Target Client Personas; Elevator Pitch; Brand Guidelines; Logo; Pricing Strategy; Marketing Strategy; and Thought Capital Strategy.• The best practices, lessons learned, and standard operating procedures writer and full-time working shaman, Rachel White, has gathered across 16 years of client-facing psychic work• A candid field manual for navigating ethics in an unregulated industry• A proven process for readers to tackle innovation, including the creation and launch of new services, products and yes, even Woo-based books!Find the book and Rachel:The Business of Woo: https://a.co/d/02bZN99eAll websites and social media: https://linktr.ee/totemrachThe book combines Rachel White's unique experience: 20+ years in the corporate consulting and real estate industries with job titles like “Head of Knowledge and Innovation” and “SVP of Global Strategy” and 16 years of client-facing Woo-based business experience through her spiritual practice, TOTEM Readings. Rachel is the published author of the sold out TOTEM Tarot Deck and the TOTEM Flower Essence Deck, and is also the host of The Skeptical Shaman podcast.

Summer can bring a shift in routines, priorities and energy — both for you and your clients. In this episode, Karen shares practical, creative and relationship-focused marketing ideas to help you stay visible and consistent during the summer months without sacrificing your quality of life. From summer pop-bys and local events to newsletters, postcards, vendor partnerships and back-to-school marketing ideas, this episode is packed with simple strategies you can implement right away. Karen also shares her philosophy on avoiding the "summer shutdown" that often leads to burnout and inconsistent business cycles — and why a slow, steady drip of marketing matters more than going all in and disappearing completely. You'll also hear details about the June Empowering Women in Real Estate® Monthly Meet Ups happening in cities across the country, plus the upcoming virtual meet up on Tuesday, June 2nd at 10:30 AM EST.   You can see all the locations for the in-person Meet Ups at https://empoweringwomeninrealestate.com/local-leader-directory/ , or to register for our (free) virtual meet up, go here https://bit.ly/vmuregistration .   Click subscribe to be notified every Wednesday when our latest episode is released, and be sure to check out our group on Facebook. https://www.facebook.com/groups/empoweringwomeninrealestate We are 41,000 members strong and we want you to join us! And if you want to follow me on Instagram, that's where I'm having the most fun right now. https://www.instagram.com/karen.w.cooper/  

Everyone is chasing AI right now, but what if the biggest marketing opportunities for therapists are hiding in plain sight? In this episode, I'm pulling back the curtain on the three marketing strategies I'm personally doubling down on this summer and why I believe they are going to shape the future of private practice growth. From using AI to scale content creation without losing your authentic voice, to building relationships that actually lead to long term referrals and opportunities, I'm sharing exactly where I'm spending my time, energy, and investment right now.   Topics Covered in this Episode: 4:12 - Why the "work less, make more" messaging might actually be hurting entrepreneurs 9:48 - Why AI content fails for most therapists 12:35 - How I'm training AI to sound more human and authentic 15:02 - The networking strategy that still builds seven figure practices 17:40 - The mindset challenge I want every therapist to try this summer 20:11 - What ChatGPT is already recommending behind the scenes 21:46 - The tiny SEO mistake most therapist websites are making 23:08 - Why backlinks may matter more than ever in the age of AI search   Come connect with me on Instagram to let me know which of these three strategies you're most excited to try first.   Resources Mentioned: Find out more about Alma here: helloalma.com/danielle   Take 50% off your first 3 months of Simple Practice + a 7 day free trial using the link: simplepractice.com/danielle   Fill Up Therapists: $0-$60k   If you are needing more private pay clients in your practice in 2026, the Practice Accelerator is the perfect fit for you. Use the code ALLIN as a podcast listener to get $100 off at checkout.    Scale Up Therapists: $60-$200k+ Group practice owners, content creators and therapists scaling beyond 1-1.  Apply here for the next round of Scale Up Mastermind where I help therapists create additional revenue streams and scale to multi six and seven figures.   

Purna Virji is back on the Digital Marketing Mentor for a second round, and this time she's talking about the intersection of AI strategy and executive content, two elements of content marketing that are transforming consumer trust and loyalty.Since Episode 62, Purna has expanded her role at LinkedIn to Applied AI Strategy Lead, and she brings that lens to a conversation about why human storytelling has never been more valuable. Plus, she details how AI fits into the equation without replacing the voice behind it.Episode Highlights:Purna shares why the rise of AI has made human storytelling more valuable, not less, and what the salary data on executive content roles actually signals about where the industry is heading.This discussion uncovers specific stats behind well-executed founder-led marketing: more leads, larger deal sizes, and faster pipeline when executives show up consistently.Purna shares three executive story types that work across all stages of the buyer journey, from completely unaware to ready to buy.She gives insights into extracting high-quality content from a time-strapped executive without asking them to write a single word.Purna revisits a topic she shared in her previous episode with Danny, diving deeper into why repurposing content isn't repetitive, and why reformatting content across channels is both an instructional design principle and a practical reach strategy.Episode Links: Episode 62 with Purna Virji: The Queen of Content SolutionsPurna on LinkedIn: linkedin.com/in/purnavirjiHigh Impact Content Marketing: AmazonFounder-Led Sales and Marketing Never Ends (Playbook): Download on LinkedInSend us Fan MailFollow The Digital Marketing Mentor:Website and Blog: thedmmentor.comInstagram: @thedmmentorLinkedin: @thedmmentorYouTube: @thedmmentorInterested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business's digital marketing strategy.

In today's world of curated content, polished Instagram feeds, and highlight reels, it's easy for business owners to believe marketing is all about perception.But what happens when perception doesn't match reality?In this episode of The Visibility Podcast, Melissa Rose dives into the powerful difference between perception and truth in marketing, and why both matter if you want to build a trusted, sustainable business.Melissa unpacks how social media creates perception, why Google Business Profile acts as third-party verification, and how your website bridges the gap between what people see and what people actually experience when they work with you.If you are a dance studio owner, local business owner, or service-based entrepreneur trying to improve your visibility, marketing, SEO, and client trust, this episode is packed with practical insight and real talk.Because while social media may get attention… the truth is what gets people to stay.In This Episode: The difference between perception and truth in marketing  Why curated social media alone is not enough  How Google Business Profile builds trust and credibility  Why reviews, photos, and client feedback matter more than ever  The role SEO and Google search play in visibility  Why business owners are losing clients without realizing it  How your website should combine perception AND proof  Why visibility is more than just social media marketing  The connection between trust, search, and conversion  How AI and search behavior are changing local marketing Key Takeaways: Social media creates perception  Google Business Profile creates verification  Your website bridges the gap between the two  Visibility without trust will not convert  Reviews are one of the most powerful marketing tools you have Perfect For: Studio Owners  Brick-and-Mortar Businesses  Local Business Owners  Service-Based Entrepreneurs  Businesses wanting stronger SEO and local visibility  Anyone wanting to improve their Google Business Profile Melissa's Google Business Profile Workshop ✨ Live Workshop + Q&A ✨ On-Demand Training Available ✨ Learn how to optimize your Google presence before fall enrollment seasonKeywords:Google Business Profile, Local SEO, Visibility Marketing, Dance Studio Marketing, Small Business Marketing, Business Visibility, Google Reviews, Local Search, SEO Strategy, Brick and Mortar Visibility, Dance Studio Owner, Marketing Strategy, Service Business Marketing, Website Strategy, Online Reputation, ChatGPT Search, Google Optimization

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Taking a seasonal break from your podcast doesn't have to mean losing momentum. In this episode, I'm sharing my favorite podcast marketing strategies to keep your downloads coming in and your business making money all summer long. As a podcast coach for women, I know how important it is to build sustainable podcasting strategies that work even when you're not actively recording, and these four approaches are exactly how I'm doing it. From batching Pinterest pins to podcast guesting, I'm pulling back the curtain on what my summer break actually looks like.Hi, I'm Andi Smiley, podcast coach for women and host of the Friendly Podcast Guide. I help women podcasters grow their shows without letting their podcast take over their lives, using sustainable podcasting strategies that don't require you to be glued to social media 24/7. I'm sharing exactly what I'll be doing this summer to keep growing my podcast without social media and without burning out.Topics Discussed in This EpisodeWhy taking a seasonal podcast break doesn't have to hurt your downloads or incomeHow I use Pinterest as a long-term podcast marketing strategy to keep episodes discoverable all yearMy plan for batching a full month of Pinterest pins in one sitting to grow a podcast without social mediaHow to grow a podcast audience through strategic podcast guesting during your off-seasonBeing a guest speaker in podcast communities as a visibility strategy for women podcastersWhy Threads is my favorite social media platform and how I batch-schedule content in about 20 minutes a weekGoing back to evergreen content from past seasons to keep creating pins that drive trafficKey TakeawaysPinterest is one of the most powerful podcast marketing strategies for keeping your episodes getting found, even while you're on a break. Evergreen content means you can keep pinning about old episodes long after they air.Batching your content is a game-changer for sustainable podcasting. Whether it's pins or Threads posts, scheduling out a month at a time gives you serious breathing room and is one of the best podcast tips for women who want a life outside their show.Podcast guesting is one of the smartest ways to grow a podcast in 2026 without creating new episodes. Recording guest appearances during your break means you'll have content ready and new audiences finding you, without the pressure of producing your own show simultaneously.You don't have to be everywhere to grow a podcast without social media. Showing up consistently in a couple of intentional places, like Pinterest and Threads, is enough to keep your audience warm and your business moving.Seasonal breaks are a feature, of a healthy, sustainable podcasting strategy. Planning ahead means you can step away without your podcast skipping a beat.Timestamps(00:00) Welcome(00:30) Why seasonal podcast breaks are part of a sustainable podcasting strategy(00:49) Pinterest: my go-to podcast marketing strategy during the off-season(02:46) Podcast guesting to grow your podcast audience during a break(04:03) Guest speaking in podcast communities(05:43) Using Threads to stay connected and make sales without social media stressLinks & Resources- Listen to my Pinterest for Podcasters episode- Listen to my How to Be a Podcast Guest episode- Join Pod Ground (free community for podcasters)- June Pod Ground Meetup with Andi- Find me on Threads- Find me on Pinterest

As wild and random as they might seem, a lot of work—and even poetry—goes into coming up with today's catchiest, most unforgettable drug names. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.