Podcasts about marketing strategies

In this episode of the Green Industry Podcast, host Paul Jamison breaks down the foundational steps of the ultimate marketing strategy for your lawn care business, covering Google Business Profile optimization, conversion-focused websites, and how to avoid costly service area mistakes.

We are wired to love stories and they are a powerful marketing tool. In this episode, we talk with storytelling and branding expert John Elbing about why most marketing falls flat when it starts with the business instead of the buyer. We share a simple three-step framework that helps people recognize themselves, trust what they see, and picture the outcome before they commit. Click to listen!Send us Fan MailDownload the FREE "What Do You Do?" Formula Guide here.Support the showShow Notes  

Is your podcast struggling to grow, attract the right listeners, or generate clients? A strategic podcasting rebrand could be the shift that finally gets your show moving again. In this episode, I'll help you determine whether a rebrand is the right move for you, walk you through what exactly needs to change during the rebranding process, and finally, show you how to strategically position your rebrand so that it actually fuels growth.Plus, get a sneak preview of this show's rebrand, happening next week!Resources Mentioned:Episode 182: How to Pick the Perfect Podcast NameEpisode 204: Podcasting Cover Art Mistakes That Are Costing You ListenersTake Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Storytelling has become the most overused word in marketing, and Emma Lieberman thinks that's exactly the problem. In this episode of Content Amplified, Emma, Director of Copy and Content at Impact Networking, argues that storytelling isn't a strategy to optimize, it's a craft, and treating it like a KPI is why so many brand stories fall flat. Drawing on Aristotle's Poetics, Emma breaks down what actually makes something a story (a beginning, a middle, an end, a character who changes) and why most marketing "stories" are really just branding wearing a costume. She walks through three examples that get it right: Grainger's YouTube series of unscripted client interviews, a Volvo ad that never shows the car until the very last second, and Google's classic "Parisian Love" ad told entirely through search bar queries. Emma also shares the one tactical move any marketing team can make tomorrow: start with client stories, since no sales team has ever said no to more of them. If you've ever wondered why your brand's "storytelling" isn't landing, this conversation explains what's actually missing.About EmmaEmma Lieberman didn't start out in marketing. She spent years in Los Angeles working as an actor and comedian, doing stand-up, sketch, and indie film, before the pandemic pushed her to try content writing as a freelancer. She quickly found that the skills she'd built connecting with an audience on stage translated directly to connecting with one in writing, and she moved from freelance work into an in-house role at Impact Networking. She's been promoted several times since and now serves as Director of Copy and Content at Impact Networking.Show NotesConnect with Emma on LinkedIn: https://www.linkedin.com/in/emma-lieberman/Text us what you think about this episode!

In this episode, Blake Clark shares his journey from flipping homes to building a luxury real estate brokerage, emphasizing the importance of authenticity, relationship building, and strategic marketing in today's market.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

→ Wanna use SEO to generate revenue? : Book a call here  https://www.breakingb2b.com/book-a-call In this podcast, Sam chats to Alex Mann from Lunos.ai about why so much of SaaS marketing is BORING. Don't be boring > Learn how to be remembered, trusted & then chosen by your dream prospects!   Alex spills the beans on:   

A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  In this Quick Tip episode, Fiona reflects on more than a decade in business and shares the seven lessons she wishes she'd known from the very beginning. From pricing and confidence to boundaries, relationships and backing yourself, it's an honest conversation every business owner needs to hear. You'll learn: Why your expertise is probably worth more than you're charging. The seven lessons Fiona wishes she'd known in her first year of business. How to build a business with more confidence, stronger boundaries and less second-guessing. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Have you ever felt like your business was evolving, but no one understood the vision? In this first CEO Diary episode of Social Media Decoded, I'm taking you behind the scenes of my business to share what I'm really building—and why I've shifted my focus from creating more content to building meaningful community. I talk about why relationships have become my greatest business strategy, how Coffee & Connections, my Hidden Gem series, and Connected & Paid Live all fit together, and why I believe the future belongs to entrepreneurs who create ecosystems instead of chasing algorithms. If you're a business owner, creator, or entrepreneur looking to build a brand that's rooted in connection, visibility, and long-term impact, this episode is for you. In this episode, you'll learn: Why I stopped chasing followers and started building community The difference between creating content and creating connection How networking events became relationship accelerators Why community is the future of business growth How partnerships and sponsorships fit into a long-term brand strategy The vision behind Connected & Paid Live Why every entrepreneur should build a visibility ecosystem instead of relying on one platform If this episode resonates with you, send me a DM on Instagram with the word EVENT to learn more about Connected & Paid Live. Resources Mentioned Connected & Paid Live Coffee, Content & Connections Connected & Paid Collective Connect with Michelle: Instagram: @michellelthames Website: https://michellethames.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

FAQ Friday answering the podcasting question of "Should I Start My Podcast Before I Have a Business Offer?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Build a Brand That Opens Doors Before You Walk Into the RoomWhat makes someone memorable?It's not just a great website.It's not posting every day on social media.And it isn't luck.In this episode of Casa De Confidence, Julie DeLucca-Collins sits down with award-winning public relations strategist and entrepreneur Aquila Mendez-Valdez, founder of Haute in Texas and creator of one of the country's first PR agency franchise models.Together they unpack what it really takes to build authority, become visible, attract ideal clients, and create a business that reflects your values—not someone else's expectations.Whether you're building your first business or growing an established brand, this conversation offers practical advice on personal branding, marketing strategy, confidence, delegation, and creating a business that supports your life instead of consuming it.In This EpisodeThe difference between public relations and marketingWhy every founder needs a personal brandBuilding confidence without comparisonHow to stop chasing external validationCreating a business around your valuesWhy women struggle with visibilityBuilding authority before sellingHow PR creates trust with potential clientsWhy testimonials and case studies matterThe importance of founder visibilityStarting a PR agency while raising young childrenFranchising as a pathway to entrepreneurshipWhy collaboration beats competitionCreating sustainable success without burnout

Creative Strategy Lions jury president Sarah Lemarié and juror Dan Hill share powerful advice on how to level up strategic thinking, their stand out campaigns from Cannes Lions, why they look for 'strategic firsts' in the jury room, and a warning on using AI in awards entries. Hosted by Effie Insight's John Bizzell. Guests: Sarah Lemarié, Chief Strategy Officer, Publicis France Dan Hill, Global Chief Strategy Officer, Wieden+Kennedy Chapters: 00:00 – Intro: Cannes Lions Creative Strategy Winners 2026 01:46 – Meet the Jury: Sarah Lemarié & Dan Hill on Judging Creative Strategy Lions 03:43 – Creating a Benchmark: Why Creative Strategy Lions Build a “Body of Work” 07:11 – Defining ‘What Good Looks Like' in Creative Strategy at Cannes Lions 10:21 – Human Ingenuity & Empathy in a World of AI: What the Winners Proved 11:38 – Grand Prix Breakdown: Heineken's “The Pub That Refused to Die” in Ireland 13:18 – Community Ownership & Brand Purpose: How Heineken Helped Save Local Pubs 16:09 – Gold Winner Spotlight: Faroe Islands Space Program and Tidal Energy Reframing 17:48 – “Simple but Clever” Strategy: Making Sustainable Tech Feel Playful & B2B-Friendly 20:12 – AI and Creative Strategy: Dove Real Reviews, Claude and LLM‑Ready Ideas 23:37 – Classic vs New Media: How Dove and Claude Blend Old CPG and New Tech 24:38 – How to Win a Creative Strategy Lion: Entry Writing, Storytelling & Results 26:40 – The Fosbury Flop of Strategy: Novelty, Firsts and Playful Creativity at Cannes For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe

Marketing is changing faster than ever. AI is reshaping the industry, customer behavior is evolving, and marketers are being asked to do more with less. So what does it actually take to lead marketing in 2026?In this episode, we're joined by Sarah Fuller, Chief Marketing Officer at The AA, whose career spans some of the UK's most iconic brands including Procter & Gamble, Nando's, British Airways, John Lewis, and more.Sarah shares practical lessons on leading high-performing marketing teams, building brands that customers genuinely trust, using AI without losing creativity, and why curiosity remains the most valuable skill any marketer can develop.Whether you're a CMO, marketing leader, founder, agency owner, or aspiring marketer, this conversation is packed with actionable insights you can apply immediately.

Send us Fan Mail What separates a commodity local provider from a business that easily commands premium pricing? In this kickoff to our four-part brand series, Greg Sterling and Mike Blumenthal are joined by marketing pioneer John Jantsch.John details how small businesses can harness real customer language using clinet interviews, reviews and LLMs to establish distinctiveness, why top-down strategic leadership is required to effectively implement AI, and how to navigate the emerging threat of "agentic flattening" as AI agents and structured protocols begin to alter direct website interactions. Streamline your marketing operations from strategy to final customer touchpoint. Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  Fiona Killackey sits down with lawyer and Burch & Co founder Nich Burch to talk about what small business owners need to know legally right now. From contracts and pricing to AI risks and employment, this is the practical legal conversation every business owner needs to hear. You'll learn: How to identify and name the uncertainty affecting your business and take practical steps forward What you need to know about changing prices, contracts and your legal obligations right now The real legal considerations of using AI in your business and what you must be disclosing to clients Connect with  Burch and Co: Instagram: @burch_co Website: burchcolawyers.com.au Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Text me!Today I'm talking about four compelling reasons why every single businesses should leverage social media marketing to increase visibility, build trust, and grow organically. I talk through the importance of authenticity, consistency, and strategic presence online.Takeaways: Social media is the loudspeaker for your business and essential for visibility.Organic social media growth is possible and effective with consistency.People are watching your business and will remember you when they need your services.Authentic marketing and sharing personal insights foster trust and connection.Support the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE

Jump off that social media hamster wheel. An easier way to gain lasting visibility and credibility is with an often-forgotten-about marketing tool - awards. Yes, business awards! They're much more than a nice-to-have trophy. If you use this strategy correctly, awards are a savvy, long-term tool to build trust, raise your profile, and open up new opportunities. Many women look at business awards and think, “That's not for me, I'm not ready yet” or “Those are for other people, who have done more than me.” And that's why they're the biggest 'missed opportunity' out there! I'm joined in this episode by Lauren Clemett, founder of the Audacious Agency and an absolute whiz when it comes to using awards to boost your business. Lauren's background in branding and her years of experience as both an entrant and a judge make her the perfect person to bring some clarity and honest advice to the world of business awards. Here's a taste of what we covered: Why are awards such a powerful marketing tool? What stops most women from entering awards, and should you wait for “the right time”? What separates a meaningful, respected awards program from the ones that just want your entry fee? How do you pick the right awards for your goals? The biggest mistakes people make when applying... and, How can you actually use your award (or nomination!) to build your profile and create content that lasts far beyond the awards night? Ready for a practical, myth-busting, and genuinely inspiring look at what awards can do for your business? Grab your coffee and tune in! About our guest: Lauren heads up The Audacious Agency, a premier profile building and award writing specialist company. A global thought leader in personal branding, with over three decades of experience in brand management and a reputation as a sought-after keynote speaker, Lauren empowers entrepreneurs and business owners to build powerful personal brands. As the brand navigator Lauren and her team help leaders to boldly stand out from the competition and be sought-after credible brand champions. Connect with Lauren: The Audacious Agency http://theaudaciousagency.com/ LinkedIn: https://www.linkedin.com/in/laurenclemett/ FB Page: https://www.facebook.com/LaurenClemett68 Youtube Channel: https://www.youtube.com/@audaciousagency2024

Have you ever thought about getting better-targeted marketing and a strategy that can actually move your business forward without a massive budget?Listen as Diane sits down with Sarah, founder of Neon Compliant, who discovered the surprising secret hiding in something most business owners completely overlook.Our host, Diane Rolston, met Sarah at Web Summit after cheering on her pitch and brought her on to share how small businesses and nonprofits can finally access the kind of data that was previously only available to big companies.Listen to learn these key takeaways:The frustration that sparked Neon Compliant: why the people who needed data the most kept being told it was too expensive and out of reachHow something as simple as a postal code can paint a vivid picture of exactly who your customer is and what their neighbourhood vibe is likeThe 33 proprietary personas: how they connect to your existing orders and why they make your ideal customer unforgettable rather than forgettableWhy direct mail isn't dead and the statistic about nonprofits that will completely change how you think about itThe coupon campaign story: how one test reduced the number of pieces sent by 90% while still achieving 25% of the return (and what that means for ROI)Why Sarah hired comedy writers instead of data analysts to write her personas and the East Vancouver Tesla story that explains everythingThe "boring version for your board" and why making marketing memorable actually changes whether people use the data or let it get buried in their downloads folderThe 12-week founder program that completely transformed what Neon Compliant is and what it could do, and why Sarah says she'd be in a totally different spot without itThe autism diagnosis that came through her son, and how understanding her own brain turned what felt like a limitation into something she now works with instead of againstSarah's favourite free conversation: figuring out what data you already have that you could be using right nowSPECIAL OFFER: Your first 10,000 postal codes analyzed for FREE at www.neoncompliant.com for many small businesses, that covers them for a very long time. Use the code DYNAMICWOMEN.If you want a free 15-30 minute chat with Sarah about what data you could be using in your business, take her up on it, but sign up first so you can test the platform before you connect!Sarah's Bio:Sarah's career spans national marketing leadership at a major Canadian QSR brand, a SaaS company helping brands across North America use data for site selection, and most recently, marketing strategy consulting for nonprofits. The common thread: leveraging data to build smarter, more efficient marketing strategies.Her new startup, Neon Compliant, tackles a problem she's seen up close — SMBs and nonprofits lack the people and budget to access and use targeting data typically only available to large orgs at high costs. With cost pressures higher than ever, Neon Compliant exists to share those insights to all orgs.Sarah's Social Media links:Website: neoncompliant.comLinkedIn:https://www.linkedin.com/company/neon-compliant/This show's host, Diane Rolston, is called THE Expert on Being Dynamic and living a Dynamic Life. After leading hundreds of events and programs in her two businesses, speaking on international stages, being a published author while raising two young children, Diane Rolston knows all about work/life balance and getting things done! As an Award-Winning Coach and the CEO and founder of Dynamic Women®, a global community of women, her purpose is to unlock the greatness in others. Diane works with professionals all over the world to provide clarity, confidence, and action.Visit my website and Sign Up for my WEEKLY NEWSLETTER and you'll get FREE tips on how to live a dynamic life:www.dianerolston.comThe Dynamic Women® Podcast is an Award-Winning action-focused lifestyle and leadership podcast full of stories and strategies to help women design their success and unleash their “Dynamic Woman”. You can learn from the experts how to get clarity, build confidence, and get into action on your biggest goals and dreams.Thanks for listening!It means so much to us that you listened to our podcast! If you would like to continue the conversation with us, head on over to our Facebook group athttps://www.facebook.com/groups/DynamicWomenGlobalClubWith this podcast, we are building an international community of Dynamic Women® that we hope to inspire more women to unleash their dynamic selves and boost their lives in all areas especially business. If you know someone who would benefit from this message or would be an awesome addition to our community, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a note in the comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast app on your mobile device.Leave us a reviewWe appreciate every bit of feedback to make this a value-adding part of your day. Ratings and reviews from our listeners not only help us improve, but also help others find us in their podcast app. If you have a minute, an honest review on Apple Podcasts and other apps goes a long way! If you do, send a screenshot to our team team@dianerolston.com and you may receive something in the mail!

Struggling to come up with the perfect name for your podcast, or wondering if a rebrand might be in order? In this episode, I dive into the nitty-gritty of podcast naming conventions and share 7 common mistakes to avoid. Tune in to discover all the essentials for naming success and keep your podcast journey moving!Resources Mentioned: Episode 66: Want to Attract New Listeners? Add a Subtitle to Your Podcast!US Patent and Trademark Search: https://www.uspto.gov/trademarks/searchTake Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Episode 227: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditYour customers are now asking ChatGPT and Claude for recommendations before they type into Google — and if your brand doesn't show up, you lose the sale before you knew you were in the running. Even businesses with a decade of strong SEO are getting outranked by newer competitors.In this episode, Jenna Hannon teaches us how to fix that: why your website, not Reddit or LinkedIn hacks, is the real foundation AI models learn from, how to find the questions customers are asking, why clean structure beats long-form content, and which off-page signals actually move the needle.About Jenna Hannon: Jenna is the founder and CEO of Hatter, an AI search agency that combines software and expert service to help brands get found inside ChatGPT, Perplexity, Gemini, and Google's AI Overviews. She was the first marketing hire at Uber Eats and has served as a fractional CMO to Multisensor AI ($MSAI), FORM Kitchens, and Kyte.Get Your Visibility Audit HERE: https://app.gethatter.ai/ai-searchConnect with Jenna: https://gethatter.ai https://www.linkedin.com/in/jennahannon/ https://x.com/JennaHannonWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Many entrepreneurs feel overwhelmed by today's noisy, polarized media landscape, and unsure how to stand out without becoming controversial or “salesy.” Our guest, Bryan Mattimore, innovation expert and author of Trump's Playbook: His 50 Brand and Influence Strategies and How to Use Them Ethically, has helped companies generate over $3 billion in new revenue by turning bold influence tactics into practical, ethical branding strategies. In this episode of Marketer of the Day, Bryan unpack what makes figures like Donald Trump, Taylor Swift, Steve Jobs, Winston Churchill, and Muhammad Ali so unforgettable from a marketing perspective. Bryan explains how Trump's rise is a masterclass in branding, attention, and message simplicity, and how business owners can apply those same principles without the divisiveness. You'll hear how concepts like binary messaging, narrative shortcuts, symbols, memes, and manufactured villains work psychologically, and how they translate into powerful, memorable brand positioning. Bryan also dives into the idea of the attention economy, why simple, repeatable messages win over complex explanations, and how letting your audience “fill in the blanks” can make your brand feel more personally relevant. From “Make America Great Again” to “Just Do It,” he breaks down why the best slogans and stories stick, and how small businesses can create their own clear, consistent, and emotionally charged messaging that cuts through the clutter. In the second half, the conversation shifts to ideation and AI as a practical toolkit for entrepreneurs. Bryan reveals how he used his 50 influence principles with AI to generate hundreds of strategic ideas for brands and institutions like Harvard, NPR, Disney, Planned Parenthood, and Oreo, and how you can do the same for your business, nonprofit, or career. Instead of using AI just to “polish emails,” he shows you how to use it as a brainstorming partner to spark new campaigns, positioning angles, and growth strategies, even when you feel stuck or resource-constrained. https://youtu.be/RSOO3-lOuJ0?si=u7aN_zQXFqC6n9g- If you've ever felt frustrated that your brand isn't getting noticed, or you're uncomfortable with the way some high-profile figures gain attention, this episode offers a blueprint for ethical influence. You'll walk away with a new understanding of how bold ideas, clear messages, and AI-powered ideation can help you differentiate your brand, attract the right audience, and generate fresh opportunities, without compromising your values. Quotes: “From a marketing standpoint, you've got to start by building the brand; otherwise nobody's ever heard of you, nobody knows who you are and what you stand for.” “Trump has taken narrative shortcuts; five or six word phrases where the entire story is implicit. He doesn't even have to tell the story; you kind of get it.” “We live in an attention economy: the more information we get as consumers, the more important it is to stand out and gain attention, and attention now is the power.“ Contact Details: Get Started with Growth Engine Today Follow Bryan Mattimore on Facebook and Unlock your Team's Creative Potential Connect with Bryan Mattimore on LinkedIn Join Bryan Mattimore on X Grab a Copy of Trump's Playbook on Amazon

A lot of military entrepreneurs know they need to market their business, but it can be hard to know what is actually worth your time and money.  In this episode, Aaron Tellier shares how service members, veterans, and military spouses can approach marketing in ways that drive revenue rather than just create more work. We talk about how to stop wasting money on random marketing and start building a revenue-focused strategy. He shares what to fix first, what to track, and when it makes sense to hire help. Aaron is a former Naval Academy graduate, officer, serial entrepreneur, and chief marketing officer with decades of experience helping businesses grow. He currently serves as Managing Partner and Chief Revenue Officer at The Volute Group and is the founder of Ignite Studio. For more information, visit the full show notes at https://milmo.co/podcast/marketing-strategies-grow-revenue-military-entrepreneurs   For more MILMO, follow at: https://MILMO.co ItsMILMO on YouTube @itsmilmo on X @itsmilmo Instagram @itsmilmo LinkedIn @itsmilmo Facebook  

If you've ever wished you could flip a switch and instantly generate more leads, this episode is for you. Guy Bauer explains why "getting leads" is the wrong goal, and why leads are actually the byproduct of a disciplined, long-term marketing system. Using Umault's own experience, he shares why it took more than a year to generate the agency's first inbound lead, introduces David C. Baker's water pump analogy for building marketing momentum, and explains why consistency beats quick fixes every time. Then, Guy delivers on the promise with two practical ways to generate leads faster: targeting the 5% of buyers who are already in-market through bottom-of-funnel marketing, and creating one bold, opinionated video that earns attention and fills your pipeline. If you're tired of "get leads fast" marketing promises and want a more realistic framework for building demand, this episode is for you.

What if the biggest thing holding a business back isn't a lack of resources, but a lack of permission to think bigger? In this Quick Tip, Fiona challenges listeners to revisit the ambitious ideas they've quietly shelved and take one small step towards them You'll learn: Why AI often agrees with you, even when you're wrong How to spot bias and AI "hallucinations" before they catch you out Practical ways to use AI as a thinking partner, not a replacement for your judgement Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

David Carr of SimilarWeb explains that while traffic to Delta Air Lines' (DAL) website is rising, bookings have grown more slowly as the airline prioritizes profitability over volume. He also highlights Delta's investment in premium offerings and targeted search advertising, which continues to attract high-value customers.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

FAQ Friday answering the podcasting question of "Do I Need to Wear Headphones When Recording?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

B2B Breakthrough Academy (doors close 15th July): ⁠https://b2bjade.com/breakthrough-academy⁠If you're a B2B marketer running ten different strategies at once and wondering why nothing's working, this one's for you. I'm breaking down the exact number of marketing strategies you should be focusing on, the difference between strategy and tactics, and why doing less almost always gets you better results.New here? I'm Jade

In episode 580 of 'Coffee with Butterscotch,' the brothers pull back the curtain on exactly how they're launching How Many Dudes, covering everything from timing, influencer outreach, trailer creation, to post-launch strategies. They discuss how they navigate the complexities of game marketing, with a reminder that most of what determines a launch's success was decided long before launch day.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:27 Introduction and Welcome02:44 Game Development Status08:28 Marketing Strategies and Influencer Outreach11:37 Handling Embargoes and Coverage14:40 Final Preparations Before Launch21:41 Crafting Effective Launch Trailers23:48 Understanding Audience Engagement and Store Page Dynamics25:36 The Role of Influencers in Game Marketing29:43 Navigating Pre-Launch Strategies and Expectations34:45 Leveraging Ads and Algorithmic Visibility39:34 Game Design Decisions and Player Experience43:39 Innovative Marketing Strategies for Indie Games48:06 Navigating Influencer Marketing Challenges50:46 The Role of Reviews in Game Success52:34 Balancing Passion and Commercial Viability55:48 Challenges in Mobile Game LaunchesTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com!Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

Mike leads a discussion on effective real estate marketing strategies, focusing on the importance of listing in both MLS systems, high-quality photos, accurate data, and robust descriptions. They emphasize the need for listings to be compatible with AI searches and the importance of accurate directions. They debunk the importance of open houses, social media ads, and reverse prospecting for selling listings. Mike encourages agents to focus on their unique selling proposition and to schedule coaching sessions to improve their sales strategies.

This episode is proudly sponsored by The Finders Keepers. Visit the Finders Keepers Melbourne Design Market from Friday 10 July to Sunday 12 July at the Royal Exhibition Building, Carlton. Book your tickets: Finders Keepers Melbourne tickets Enter MDB at checkout, then choose the My Daily Business 2-for-1 ticket option to claim your exclusive offer. And don't forget to say hello to Fiona who will be running her own Subject Object stall at the market!  This episode explores why one of the most valuable AI skills isn't writing better prompts, it's learning when to challenge the answers. Fiona shares why pushing back on AI leads to stronger thinking, better decisions, and more useful results for your business. You'll learn: Why AI often agrees with you, even when you're wrong How to spot bias and AI "hallucinations" before they catch you out Practical ways to use AI as a thinking partner, not a replacement for your judgement Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

What if the secret to growing on social media isn't chasing trends—but becoming more authentically yourself? In this special live conversation from the She Believed She Could™ Summit, Allison Walsh sits down with three of today's most influential digital creators—Noelle Schnacky, Ella Schnacky, and Kristin Schnacky—to unpack what it really takes to build a personal brand that creates lasting impact. With millions of followers across TikTok, Instagram, YouTube, and beyond, the Schnacky sisters have built thriving online communities rooted in authenticity, faith, purpose, and genuine connection. In this candid conversation, they pull back the curtain on the strategies that have fueled their growth, the lessons they've learned along the way, and why staying true to your values will always outperform chasing the algorithm. Whether you're an entrepreneur, creator, speaker, nonprofit leader, coach, or simply someone looking to show up more confidently online, this episode is packed with practical, actionable advice to help you grow your audience, strengthen your personal brand, and create content that truly resonates. In this episode, you'll learn: How to discover your authentic voice and stand out online without pretending to be someone you're not Why knowing your identity matters more than chasing algorithms How vulnerability creates meaningful connection and builds loyal communities The importance of consistency and realistic content planning How to identify your niche and create content people actually want to follow The role of storytelling in growing an engaged audience How to use social media insights to guide your content strategy Why engagement and transformation matter more than vanity metrics Tips for repurposing content across multiple platforms How to avoid creator burnout through batching and scheduling Best practices for Reels, TikTok, YouTube Shorts, and cross-platform growth Ways creators monetize their platforms through brand partnerships, affiliate marketing, live streaming, and YouTube How to protect your personal brand by saying "no" to opportunities that aren't aligned with your values Memorable Takeaways "Behind every like, view, and follow is a real person." "What you feed grows. What you starve dies." "You don't have to share everything, but your story is often what creates the deepest connection." "Success isn't measured by followers. It's measured by transformation." Meet Our Guests Noelle Schnacky is a speaker, content creator, and former Miss Florida's Teen who is passionate about helping the next generation embrace authentic confidence, build meaningful connections, and use their platforms to create purpose-driven influence. Ella Schnacky is a Grammy-nominated singer, songwriter, and digital creator whose music and online presence have inspired millions around the world. Through faith-filled storytelling and creative expression, she encourages others to lead with authenticity and use their gifts to make a lasting impact. Kristin Schnacky is a content creator, entrepreneur, and speaker who has cultivated a thriving online community rooted in faith, family, relationships, and honest storytelling. Through her relatable content and genuine transparency, she empowers others to build meaningful connections and live with authenticity. Whether you're building a business, growing a personal brand, or simply looking to make a greater impact online, this conversation will inspire you to lead with purpose, show up authentically, and build a community that lasts. --- Positioned for Partnerships™ Mini Course - Turn your platform into a revenue-generating brand opportunity—without needing a massive following. Learn how to position your brand, create a high-converting media kit, and confidently pitch partnerships so brands instantly understand your value. 

Most of us never realize how transformative a simple hobby can become—especially when it unlocks a renewed sense of purpose, presence, and creative joy.In this episode, Joe Daly, founder of Daily Goods, reveals how discovering artisan leathercraft at 49 turned into a full-blown business and a new way of living. Joe shares the surprising story of starting with a side passion, the exponential growth fueled by word-of-mouth, and the deliberate decisions to scale while staying true to handmade craftsmanship.You'll discover how a small leather journal transformed Joe's life—teaching him that creating with his hands isn't just about products; it's about connecting to something deeper—faith, purpose, and family. We break down the essential difference between hobby and business, the importance of keep-it-simple product design, and how strategically investing in tools like clicker presses can accelerate growth without sacrificing quality.This is essential listening for skeptics, hobbyists, and entrepreneurs alike—anyone craving more purpose, productivity, and peace in their busy lives. Joe's story illustrates that it's never too late to find what makes you come alive and that the pursuit of craftsmanship can be a journey to better mental health, meaningful work, and stronger relationships.Get inspired to pick up your tools, slow down, and rediscover what it means to craft—and why sometimes, the best business move is simply making something with love. Whether you're a seasoned maker or just curious about what it really means to create, this episode will challenge your assumptions and ignite your own creative fire.Thanks To Our Sponsors

Feeling like your podcast is stalling this summer? You're not alone, and your show isn't broken. In this episode, I'll break down why podcasting downloads tend to dip during the summer months and what it really means for your show. You'll also learn the smart strategies you can use right now to stay on track and even come out ahead. Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Episode 226: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditPaid ads look simple — flip a switch and watch the leads roll in. But most coaches and course creators run ads without the foundation that actually makes them work, and end up burning cash on traffic that never turns into customers (or worse, getting their ad account shut down entirely).In this episode, Josh Sprague — who's built and scaled three different companies using paid ads — breaks down exactly what has to be in place before you ever hit publish. If your ads have underperformed and you can't quite figure out why, this conversation will show you what you've been missing.About Josh Sprague: Josh builds consumer brands from the ground up — product development, supply chain, brand strategy, and all the unglamorous work in between. Orange Mud started in his garage and grew into gear trusted by endurance athletes worldwide. Seven Clay outfits brands with custom apparel worth wearing. Anvil & Acre helps manufacturers grow without the guesswork.Josh believes the same things that make a good athlete make a good business: discipline, consistency, and a willingness to be uncomfortable. That's not just a tagline — it's just what the work has taught him.Connect with Josh:https://joshspragueinfo.com/ https://www.linkedin.com/in/joshsprague/ Instagram - @jcsprag Twitter/X - @itsjoshspragueJosh's Brands:Orange Mud - https://www.orangemud.com/ Anvil & Acre - https://anvilandacre.com/ Seven Clay - https://sevenclay.com/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

How do you break out of a performance plateau without extra budget? Footwear brand FitFlop is walking the talk (in FitFlops, of course). Fitflop's Brittany Ellam and Ash Singh from Jellyfish join WARC's David Tiltman to discuss how the brand tapped into thinking from The Multiplier Effect, and the impressive results it achieved by embracing a better approach to investing in brand and performance marketing. Guests: Brittany Ellam, Interim Global Head of Acquisition & Media, FitFlop Ashwin Singh, Media Strategy Director, Jellyfish Chapters: 00:00 – Intro: Why FitFlop is a ‘multiplier effect' case study 02:57 – FitFlop's story: from comfort innovation to global brand 04:46 – Hitting the performance plateau: shrinking baselines, falling CVR 08:00 – Jellyfish's diagnosis: mental availability, not demand, is the problem 12:59 – Funding brand without extra budget: cutting low-intent traffic 17:46 – The “dynamic replenishment loop” explained 22:17 – Build–Nudge–Connect: rethinking creative and social proof 29:35 – Results: +68% ROAS, +30% revenue and rising conversion rates 36:24 – Internal buy-in, learnings and advice for marketers For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcastsSign up to daily WARC News for free: https://www.warc.com/en/latestBook a demo: https://www.warc.com/en/subscribe

"You want to own the message and your narrative."Strong communication is about more than delivering a message—it's about building trust over time. As Zoom's Chief Marketing Officer, Kim Storin has helped shape communication at one of the world's most recognizable brands, balancing empathy, transparency, and consistency in an era of rapid technological change. In this episode of Think Fast, Talk Smart, Storin joins Matt Abrahams to discuss how leaders can communicate with authenticity, navigate crises with clarity, and build cultures rooted in transparency. They explore the art and science of shaping perception, maintaining connection in hybrid workplaces, and creating messages that solve problems—not just capture attention.Key Takeaways:Lead with authenticity and transparency. Clear, honest communication builds trust—especially during periods of change or crisis.Own your narrative. Consistent messaging and a clear story shape how others understand your brand, team, or ideas.Activity:Before your next team update or difficult conversation, ask yourself: "What information can I share that will build trust?" Include one additional point of context or reasoning that helps your audience better understand the decision.Printable Expanded Takeaways & ActivitiesEpisode Reference Links:Kim StorinEp.82 It's Not About You: Why Effective Communicators Put Others FirstConnect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (01:37) - Leading Through a Global Crisis (03:36) - Changing Brand Perception (06:50) - Building Culture at Scale (09:00) - Virtual Communication Gains & Losses (11:24) - Creating Meaningful Moments (12:34) - Communicating Through Difficulty (16:03) - The Final Three Questions (21:33) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost.Most Work Platforms Help People Communicate.  Some help you organize, but Zoom turns conversations into outcomes. Try Zoom Mate today

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Allie Egan, founder of Veracity, to discuss how she built a science-backed wellness brand by combining product innovation, expert-led marketing, and a deep understanding of the consumer health space.Allie shares how her background in finance, product marketing, eCommerce, and consumer brands helped shape her approach to entrepreneurship. From early experience with companies like Glossier and Estée Lauder to helping scale Cynthia Rowley's direct-to-consumer business, she explains how understanding product, brand, finance, and marketing together can help founders build something that truly stands out.The conversation dives into the decision to raise outside capital, especially when building clinically backed consumer products that require more investment than a simple private-label launch. Allie explains why funding can help founders reduce personal risk, invest in better science, and tap into experienced consumer investors who bring more than just money to the table.Jon and Allie also discuss how Veracity has grown through expert-led content, including physicians and health professionals who genuinely believe in the product and science behind the brand. Rather than relying only on traditional influencers, Veracity has built trust by creating content rooted in education, authenticity, and real expertise.If you're launching a product in a competitive category, trying to build trust with customers, or wondering how to scale a consumer brand without losing focus, this episode offers valuable insight into what it takes to create a brand with long-term potential.In today's episode of the Harvest Growth Podcast, we cover:Why science-backed consumer products often require more capital than simple product launchesHow outside investment can support product development, clinical research, and growthWhy the right investors can bring valuable connections and brand-building experienceHow expert-led content can outperform generic influencer marketingWhy authenticity matters when working with influencers, physicians, and affiliatesHow to personalize marketing content for different customer segmentsWhy innovative products should build on what customers already understandimportance of focusing on one hero product before expanding too quicklyHow sampling and free trials can become powerful marketing enginesAnd so much more!Want to learn more about Veracity?Visit veracityhealth.co to explore their products and research. You can also follow Veracity on Instagram and TikTok at @veracityhealthco.Do you have a brand you'd like to launch or scale?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

FAQ Friday answering the podcasting question of "Which Software Should I Use to Record an Interview?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

As AI-generated content floods the internet, one thing is becoming increasingly valuable: authentic human connection. In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with digital marketing veteran Stephan Bajaio, founder of Vibe Logic and former co-founder of Conductor, one of the world's leading enterprise SEO platforms. Together they explore how AI is changing digital marketing, why authenticity is becoming one of the biggest competitive advantages for businesses, and what behavioral health practices can do to better connect with the people they're trying to serve. The conversation dives into content strategy, SEO, therapist branding, patient psychology, evergreen content, and why the best marketing isn't about selling—it's about helping. Whether you're a practice owner, marketer, or business leader, this episode offers practical insights into creating content that builds trust, creates connection, and serves people before they ever become customers. In This Episode:-How AI is reshaping marketing  -Why authenticity matters more than ever  -Creating content that builds trust  -Marketing for behavioral health practices  -Writing for patients instead of search engines  -Evergreen content that continues delivering value  -Human-centered SEO strategies  -Why empathy is your biggest competitive advantage  -Turning expertise into meaningful content  -The future of digital marketing   Chapters:00:00 Introduction 00:55 Meet Stephan Bajaio 02:00 From Yahoo! to Building a Half-Billion Dollar SEO Company 03:40 Why Behavioral Health Marketing Matters 05:15 Authenticity in the Age of AI 07:10 Why Therapist Bios Often Miss the Mark 10:10 Helping Patients Feel Seen Before They Call 14:20 Marketing Is About Creating Connection 17:00 You're Not Always Marketing to the Patient 20:10 What McDonald's Can Teach Us About Marketing 24:10 Why Therapists Need to Speak Human, Not Clinical 31:00 Creating Evergreen Content That Actually Helps 36:30 Why Expertise Alone Doesn't Build Trust 41:00 Treating Real Problems, Not Bullet Points 47:00 The Lasting Impact of Helpful Content 50:00 Where to Connect With Stephan 51:20 Closing Thoughts Connect With Stephan Bajaio Vibe Logic https://vibelogic.com LinkedIn https://www.linkedin.com/in/stephanbajaio/ 

Welcome back to another exciting episode of the Silicon Slope Show! In this episode, we dive into the world of sports business with Jay Burke, the Director of Marketing at Woodward Park City. With nearly 30 years of experience in the Utah marketing landscape, Jay shares his journey from the advertising world to his passion for mountains, skiing, and action sports.00:13 - Introduction and Guest Welcome00:36 - Jay Burke's Background and Career Beginnings01:08 - Transition to Ski Resort Marketing01:54 - Current Role at Woodward Park City02:25 - Marketing Strategies and Digital Shift02:47 - Importance of Events and Owned Media03:52 - Local Paid Media and Market Education04:38 - Overview of Utah's Outdoor Activities05:01 - Woodward's Global Presence and History06:06 - Future Plans for Woodward Urban Centers06:33 - Year-Round Activities at Woodward07:39 - Summer Camps and Youth Programs09:14 - Corporate Partnerships and Brand Collaborations10:54 - Event Planning and Execution11:19 - Creation and Success of Point to Point Event14:20 - Work-Life Balance in the Outdoor Industry16:07 - Building Community and Youth Culture at Woodward18:29 - Future Event Collaborations20:04 - Future of the Outdoor Industry23:14 - Snow Management and Mountain Operations23:57 - Conclusion and Final ThoughtsIf you enjoyed this video and want to support us please leave a LIKE, write a comment on this video and Share it with your friends. Subscribe to our channel on YouTube and click the icon for notifications when we add a new video. Let us know in the comments if you have any questions. Our website: https://www.siliconslopes.comApple Podcasts https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372Spotify Podcasts https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3eSocial: X https://x.com/siliconslopesInstagram https://www.instagram.com/siliconslopes/ LinkedIn https://www.linkedin.com/company/silicon-slopes/ YouTube https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw

More traffic won't fix a boutique that's speaking to the wrong customer. Ashley sits down with Josh Orr, CEO of Capital Commerce, to break down what separates seven-figure boutique brands from everyone else. They discuss why identifying your perfect customer changes everything—from your website and social media to your product selection and marketing strategy. If you've been creating content, posting consistently, and still struggling to grow online, this conversation explains why attracting the right customer matters far more than attracting more customers. You'll learn: Josh's framework for building a high-converting website Why successful boutiques know their customer inside and out Why boutique owners need to think like media companies How to attract your ideal shopper while repelling the wrong one Join The Boutique Hub Get Swym Josh Orr & Capital Commerce: Instagram:@retailjosh Website: madebycapital.com                  ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

There's no one "right" podcast workflow. From content prep to recording, editing, and scheduling, you need to do what works for you. If you're struggling to figure out what that is, in today's episode I'm sharing the system that works well for me. Plus, a completely different system that works really well for one of my clients. Tune in to find out if one of these podcasting systems is a good fit for you!Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Jen McKee knew something in 2021 that the rest of the trades industry didn't: local businesses can absolutely dominate on TikTok. When a local plumbing company agreed to test her strategy, they didn't just get views—they generated massive inbound leads, scored thousands of five-star reviews, and became an industry icon without spending a single dollar on ads.As the founder of Key Heart Marketing, Jen specializes in turning plumbers, HVAC techs, and roofers into local social media stars. In this episode of the UpFlip Podcast, she sits down with Ryan Atkinson to debunk the myth that you need to be a professional video editor or a dancing teenager to win on social media.If you're a local business owner putting off content creation because of imposter syndrome or a lack of time, Jen provides the ultimate, stress-free playbook to turn your smartphone into a massive revenue driver.What You'll Learn in This Episode:Document, Don't Create: Why the highest-converting content doesn't require scripts or fancy edits—just an authentic selfie video explaining a problem at your daily job site.The 3 S's Framework: Jen's exact formula for balancing your content: Show Up (50% personal and relatable), Stand Out (30% thought leadership), and Scale (20% selling your services).The Video SEO Hack: How Google is actively indexing TikTok and Instagram videos for local search, and the exact keywords you must put in your bio and captions to rank in your specific city.The 4 C's of Consistency: The simple monthly planning strategy (Consistency, Calendar, Content, Commitment) that prevents burnout and allows you to run a full content calendar on just a few hours a week.Tags: Digital marketing, Service & Consulting, Home Services, EntrepreneurshipTired of guessing what business you should start? UpFlip's Assessment can help — and it's free. Answer a few simple questions about your skills, budget, experience, and what you enjoy doing, then get matched with business ideas that actually fit you best.  Click on the link to get started now:

Many health tech and med tech companies don't struggle because of weak products, they struggle because buyers don't clearly see or trust their value. In this episode, Saul Marquez of Outcomes Rocket, who has interviewed nearly 2,000 healthcare leaders, shows growth-stage companies how to turn complex offerings into clear positioning, real pipeline, and measurable revenue in the healthcare market. In this episode of Marketer of the Day, Saul breaks down his Discover–Define–Deliver framework for healthcare marketing strategy. Instead of jumping straight into tactics, cold email, conferences, content, LinkedIn, PR, he shows why most teams need a fast but disciplined “discovery sprint” to map the landscape, clarify positioning, and understand the real decision-makers and early adopters in their space. Saul explains how one week of focused discovery can save months of wasted execution and move you into the top tier of companies that actually have a documented marketing strategy (only 28% of med tech companies do). Saul also shares a powerful case study of a client with a truly innovative “smart hospital” platform that the market didn't know how to categorize. By doing voice-of-customer research, segmenting early vs. late adopters, and building a targeted list of the right CIOs and clinical leaders, Saul's team helped them stand out as the smart hospital player. Through a combination of focused podcasting, thought leadership, PR partnerships, and a smart hospital maturity model, the company went from “bumping their head against the wall” to being acquired by a major medical device organization. The conversation then dives into podcasting as a B2B growth engine in healthcare. Saul outlines three types of podcasters and explains why most B2B companies are in the “business owner” camp, not media companies chasing downloads. He reframes podcasts as a way to create contacts and contracts, not vanity metrics. Using his content flywheel, a single episode becomes SEO content, social posts, sales enablement snippets, PR assets, and opportunities for pod swaps and deeper relationships with buyers and partners. Downloads are vanity; strategically leveraged conversations are where the real ROI is. https://youtu.be/6F0aamX1bgo?si=KgMDfiuUCkpzAZEi Throughout the episode, Saul returns to a central theme: strategy over shiny objects. With marketers bombarded by new channels, tools, and “can't-miss” offers, the real advantage comes from knowing what to avoid and staying anchored to a clear, evidence-based strategy. He calls out “sleepy opportunities” most teams ignore, like repurposing PR into sales messaging, which only 6.1% of organizations do, and shows how focusing on these overlooked levers can create a serious competitive advantage. If you're in health tech or med tech and feel like you have a great product but inconsistent growth, this episode will give you a practical roadmap to build trust, clarify your message, and turn strategy into revenue with Saul's Discover–Define–Deliver approach. Quotes: “Strategy precedes tactics. If you don't do the strategy work, your chances of success decrease significantly, and you're leaving your business to chance.” “If you don't enjoy a marketing channel, you won't stay with it. Consistency is key, so do the things you're actually going to stick with.” “The most important thing you can do in your marketing is avoid the things that don't get you to the end goal as fast as possible.” Contact Details: Explore Saul Marquez's Official Website Healthcare Marketing Built on Insight. Powered by Strategy. Proven by Outcomes. Connect with Saul Marquez on LinkedIn Listen to the Latest Episode of Outcomes Rocket Podcast

This episode of Hustle Inspires Hustle features Alex Quin and Michelle as they break down the rapidly evolving world of artificial intelligence and how tools like ChatGPT and Claude are transforming the way businesses operate, create, and scale. The conversation dives deep into real-world applications of AI inside marketing agencies, content creation workflows, and the rise of AI agents reshaping entire industries.Together, they explore how different AI platforms serve different purposes—Claude's strength in reasoning, systems, and data analysis versus ChatGPT's power in creativity, image generation, and fast execution. They also unpack how entrepreneurs are now building automated workflows, SOPs, and even full “digital workers” using AI tools connected to CRMs, spreadsheets, and marketing systems.The episode also expands into the future of search, advertising, and SEO as AI shifts user behavior away from traditional Google searches toward conversational AI interfaces. Finally, they discuss the broader impact on jobs, emphasizing the urgency for professionals to adapt or risk falling behind in an AI-driven economy.Episode Outline:[00:00] Intro, life update, returning from hiatus, audience engagement [02:30] Why AI has become the main focus in their business and agency work [05:45] ChatGPT vs Claude overview and how each tool is being used today [09:10] Claude for reasoning, dashboards, data analysis, and system building [12:40] ChatGPT for creative work, images, and fast content generation [15:20] Building AI workflows across tools (hybrid systems and stacking platforms) [18:30] AI agents, automation, and replacing manual business processes [21:10] Real examples: CRMs, spreadsheets, emails, and marketing automation [23:00] The future of ads: intent-based search vs interest-based targeting [25:10] SEO shifts, AI search, and the decline of traditional Google traffic [26:30] The impact of AI on jobs, industries, and creative professionals [27:19] Final thoughts, urgency to adapt, and closing messageWisdom Nuggets:There Is No “Best AI Tool”: Success with AI comes from using the right tool for the right job—not choosing one platform over another. Claude and ChatGPT work best together, not in isolation.Systems Beat One-Off Prompts : The real advantage comes from building workflows, SOPs, and automated systems that run repeatedly—not just asking one-off questions.AI Agents Are the Next Workforce Layer : Businesses are quickly moving toward digital workers that handle emails, calls, data analysis, and operations with minimal human intervention.Search Behavior Is Changing Forever: Users are shifting from Google to AI chat interfaces, which will reshape SEO, PPC, and how businesses generate traffic and leads.Adaptation Is No Longer Optional: Industries are being reshaped in real time. The ability to learn and apply AI tools will determine who scales and who gets left behind.Power Quotes“Claude is better for reasoning. ChatGPT is better for creativity. The real power is using both together.” — Alex Quin“AI doesn't replace thinking—it replaces the repetition that slows you down.” — MichelleConnect with Michelle:Instagram: (https://www.instagram.com/michellechia)Linkedin: (https://www.linkedin.com/in/michelle-chia1/)Connect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Books Mentioned:How to Market Your Restaurant Online — Alex QuinThe Digital Marketing Dictionary — Alex QuinPolo's Day at the Park — Alex Quin & Michelle's children's bookOur CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brendan Kaminsky.

Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Brendan Kaminsky.

Want to quit your job and build a real land investing business?

In episode 578 of 'Coffee with Butterscotch,' the brothers discuss whether Steam Next Fest is becoming a victim of its own success, as AI-generated slop and asset flips make it harder than ever for games to get noticed. They explore what Steam can realistically do about it, why the economics of publishing are shifting under everyone's feet, and what it actually takes to build the kind of studio track record that cuts through the noise when algorithms start failing you. Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:30 Introduction and Welcome03:37 The Evolution of Demos on Steam06:28 The Impact of AI on Game Development10:28 The Rise of Asset Flips and Slop Games14:22 The Future of Game Discovery on Steam18:37 The Philosophy Behind Steam's Store Policies28:53 The Cost of Entry for Game Publishing34:54 The Impact of AI on Game Quality38:49 The Challenge of Game Discovery42:48 The Existential Threat to Steam47:54 Future of Game Publishing and AI Regulation50:38 Navigating AI Accusations in Game Development55:01 The Importance of Building a Studio Following01:00:03 Marketing Strategies for Indie Games01:05:07 The Role of AI in Game Development01:09:16 The Future of Game Discovery on SteamTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com!Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

In this episode of the Loan Officer Podcast, host Dustin Owen welcomes Josh Bopp, the founder of Aduvo, a cutting-edge marketing automation platform specifically designed for mortgage originators. During their engaging conversation, Josh delves into his professional background, sharing how he transitioned from running a successful IT services company to identifying a unique need within the mortgage industry. This realization led him to launch Aduvo, a platform created to help loan officers maintain strong relationships with their past clients and referral partners. Josh explains the challenges loan officers face in staying top-of-mind in a competitive market and how consistent, meaningful communication is key to long-term success. He emphasizes the value of reaching out to clients one to two times per month, utilizing a combination of automated emails and text messages to provide timely updates, valuable information, and personalized touches. The discussion also covers the importance of conducting annual mortgage reviews, which not only add value for clients but also serve as a powerful tool for generating repeat business and referrals. Throughout the episode, Dustin and Josh explore practical strategies for leveraging automation to streamline follow-ups, nurture relationships, and ultimately grow a sustainable mortgage business without the constant pressure of chasing new leads. Listeners will gain actionable insights into building a referral-based practice, maximizing client retention, and using technology to work smarter, not harder. TLOP's Originator Coaching: