Podcasts about marketing strategies

Andrew Saksa, VP of Strategic Channels at Essential Engine, shares how branded magazines help real estate professionals, financial advisors, investors, and small business owners strengthen relationships with clients and prospects. He discusses his career journey, servant leadership, faith, personal routines, consistency, and the importance of building meaningful relationships. Andrew also highlights Essential Engine's focus on expanding into the Hispanic real estate community and shares his growth goals for the company.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Send us Fan MailIf your team is working hard but results feel chaotic, the problem usually is not effort. It's direction. We dig into the second part of our leadership pillar in the Five to Thrive series by pairing two fundamentals that determine whether your strategy actually turns into growth: influence and alignment. Think of influence as the engine of leadership and alignment as the directions. A powerful engine with bad directions still wastes time, burns people out, and creates frustration.Click here to watch Part 3 of this leadership seriesClick here to watch Part 1 of this leadership seriesClick here to watch Part 1 of this leadership series on YouTubeClick here to Schedule a Free Business ConsultationSend us Fan MailWelcome to The Brian Wright Show:Brian Wright works closely with executives, entrepreneurs, small business owners and executives in five areas essential to thrive in the new economy: Leadership, Culture, Sales, Hospitality & Marketing. He calls it, "The Five to Thrive." You have come to the right place If you want to grow your business and surpass goals unlike ever beforeIn this video you'll learn powerful business growth and efficiency strategies broken down into five categories that transform:✔ Leadership✔ Culture ✔ Sales ✔ Hospitality✔ MarketingThanks to our Sponsors:New Patient GroupWrightChatThrive Consulting GroupClick here to Schedule a Free Business ConsultationToday's EpisodeWe unpack the three mechanisms of influence that help people move willingly instead of being pushed by rank or title. That starts with relational trust built through consistent behavior, active listening, and transparent communication. From there we move into contextual clarity, communicating the why behind decisions so change management does not turn into resistance, confusion, or passive compliance. We also talk reciprocal value, aligning organizational goals with individual aspirations by knowing your people as real humans, not just numbers on a dashboard.Then we get tactical about organizational alignment: set non-negotiables while giving autonomy, stop micromanagement from killing confidence, and fix your meetings by focusing on lead measures that people can control instead of only lag measures that shame them after the fact. We also cover feedback loops like one-on-ones, team roundtables, and cross-training to improve coordination and customer experience, plus the “disagree and commit” standard so debate does not become drift. If you want a team that executes fast without taking 55 wrong turns, hit play, then subscribe, share this with a leader on your team, and leave a review with your biggest alignment challenge.

In this episode of Roofing Road Trips®, Heidi J. Ellsworth welcomes Sara Nay of Duct Tape Marketing to explore how contractors can build a marketing strategy designed for long-term success. Sara shares how to guide customers through a thoughtful journey, use content as the voice of an overall business strategy, and establish a strong foundation before adding artificial intelligence to the marketing process. The conversation offers a practical look at how clear strategy, consistent messaging, and a customer-focused approach can help businesses make stronger marketing decisions.  Learn more at RoofersCoffeeShop.com!  https://www.rooferscoffeeshop.com/   Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up   Sign up for the Week in Roofing!  https://www.rooferscoffeeshop.com/sign-up   Follow Us!   https://www.facebook.com/rooferscoffeeshop/  https://www.linkedin.com/company/rooferscoffeeshop-com  https://x.com/RoofCoffeeShop  https://www.instagram.com/rooferscoffeeshop/  https://www.youtube.com/channel/UCAQTC5U3FL9M-_wcRiEEyvw  https://www.pinterest.com/rcscom/  https://www.tiktok.com/@rooferscoffeeshop  https://www.rooferscoffeeshop.com/rss  #RoofersCoffeeShop #MetalCoffeeShop #AskARoofer #CoatingsCoffeeShop #RoofingProfessionals #RoofingContractors #RoofingIndustry  #DuctTapeMarketing

Episode 234: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditManual LinkedIn outreach might get you a trickle of leads, but scaling it consistently -  without burning your network or getting flagged - is another story entirely. Most business owners send the wrong messages to the wrong people, then give up after one follow-up, leaving real revenue on the table.In this episode, Toby Blatchford Tagg teaches us how to turn LinkedIn into a predictable lead-generation machine. He breaks down the data mistakes that quietly sabotage outreach campaigns, the follow-up sequence most people get wrong, and where AI genuinely helps (and where it can get your profile flagged).About Toby Blatchford-Tagg: Toby Blatchford-Tagg is the Managing Director of The Lead Lab, where he helps businesses across Europe, North America, the Middle East, and Asia fill their calendars with qualified meetings through bespoke LinkedIn DM campaigns at scale. He built the company around one core promise: connecting businesses with qualified leads who are actually ready to buy, combining verified data, powerful digital platforms, and experienced content writers to turn LinkedIn from a doomscrolling feed into a sales engine. The approach has delivered up to 40x ROI for long-standing clients and 500+ leads generated monthly.Toby's background spans sales, email marketing, market research, and even AI calling before he turned his focus to LinkedIn outreach over the past decade. He's also invested in a range of startups spanning recruitment, entertainment, and personal care. That breadth of experience makes him a sought-after voice on sales, modern outreach strategy, the future of LinkedIn prospecting, and the difference between busywork and real appointment setting — helping both individuals and businesses build a more predictable pipeline through data, targeting, and outreach discipline.Schedule your FREE LinkedIn Outreach Review: https://calendly.com/the-lead-lab/free-reviewConnect with Toby:http://www.theleadlab.com/ https://www.linkedin.com/in/toby-blatchford-tagg-50975518/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Get AudioBooks for Free Best Self-improvement Motivation Steve Jobs Marketing Strategy: Sell Ideas the Apple Way Learn Steve Jobs' powerful marketing strategy and discover how to sell your ideas the Apple way with Dan Lok's insights on persuasion and branding. ⁠We Need Your Love & Support ❤️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Get 3 Audiobooks Free -

In this episode, Crissy Conner, walks through the exact test she runs on herself every few months to check her AI visibility, across Google, ChatGPT, Claude and Gemini. She shows why a generic question like “who should I hire as a coach” will almost never surface, why a niche specific question changes everything and why being logged in can quietly lie to you by pulling from a memory instead of giving you a true public recommendation.Find out more about OMNI https://thevisibleceo.com/omniFind out more about Visible & In Demand https://thevisibleceo.com/visibleindemandFind out more about The Visible Inner Circle https://thevisibleceo.com/visible-inner-circleOMNI - Become Known, In Demand, and Confidently VisibleWith a visibility strategy that works harder than you do.OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni Website: thevisibilityimpactshow.comBrand: thevisibleceo.com Instagram: instagram.com/itscrissyconner TikTok: tiktok.com/@crissyconner Facebook: facebook.com/crissyconner YouTube: youtube.com/@CrissyConner LinkedIn: linkedin.com/in/crissyconner 

In this episode, Crissy Conner, walks through the exact test she runs on herself every few months to check her AI visibility, across Google, ChatGPT, Claude and Gemini. She shows why a generic question like “who should I hire as a coach” will almost never surface, why a niche specific question changes everything and why being logged in can quietly lie to you by pulling from a memory instead of giving you a true public recommendation.Find out more about OMNI https://thevisibleceo.com/omniFind out more about Visible & In Demand https://thevisibleceo.com/visibleindemandFind out more about The Visible Inner Circle https://thevisibleceo.com/visible-inner-circleOMNI - Become Known, In Demand, and Confidently VisibleWith a visibility strategy that works harder than you do.OMNI is your group coaching experience where you learn how to create visibility that works harder than you do. A strategic blueprint to become discoverable on the feed, search and AI. https://thevisibleceo.com/omni Website: thevisibilityimpactshow.comBrand: thevisibleceo.com Instagram: instagram.com/itscrissyconner TikTok: tiktok.com/@crissyconner Facebook: facebook.com/crissyconner YouTube: youtube.com/@CrissyConner LinkedIn: linkedin.com/in/crissyconner 

Episode Description Many nonprofit leaders pick a marketing tactic first- a gala, a Facebook fundraiser, a social media takeover, and then hope it works. The organizations that get a real return pick the goal first and let the goal decide the tactic. Sarah goes solo to work through how to build a marketing strategy simple enough to fit on one page, drawing on the years she spent running a marketing agency for nonprofits. In This Episode, You'll Learn Executive directors about to spend money on a tactic a board member suggested Leaders whose fundraising activity is busy but whose donor numbers are flat Small organizations wondering whether a website is the right first investment Anyone who has run a fundraising event that cost more than it brought in Who This Episode Is For • Why picking a tactic before a goal is where the money goes • What the three marketing goals are and how to spot yours • Why a website converts people who already found you, and does not create them • How Sarah defines a real donor, and why the second gift is the line • What to do about lifetime value when you have almost no donors yet About Your Host, Sarah Olivieri Bold, strategic, and refreshingly human… Sarah Olivieri is the go-to expert for conversations on aligned leadership, outcome delegation, and sustainable growth.She brings wit, warmth, and real-world wisdom to mission-driven founders, visionary CEOs, and change-makers who want more clarity, more joy, and more results. Most leaders hit a wall when success depends on them holding it all together. Sarah helps them change that by redefining leadership around outcomes instead of activity, empowering teams to own results that scale and freeing leaders to focus on the vision that drives them. A former director of three nonprofits and founder of five businesses, she has a rare ability to spot opportunity where others see chaos, shift stuck patterns, and build organizations that support both legacy and life. Sarah leads with the same mindset that made her an award-winning sailor: iterate on what works, stay focused in the storm, and never forget the joy of the journey. Links Website: saraholivieri.com LinkedIn: linkedin.com/in/sarah-olivieri Be sure to subscribe to Inspired Nonprofit Leadership so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! Let us know the topics or questions you would like to hear about in a future episode. You can do that and follow us on LinkedIn.

This episode of Hustle Inspires Hustle features Alex Quin and Gina Ulmos, media personality, journalist, podcast host, and author of Mis 200 Citas. Gina reflects on her decades-long career across television, Univision, and radio, and how an unexpected career transition gave her the opportunity to reinvent herself as an author. She shares how nearly 200 real dating experiences after a 16-year marriage, combined with lessons from therapists, psychologists, love coaches, and her own interviews, ultimately inspired her book.Alex and Gina dive into modern dating, Bumble, first-date expectations, red flags, personal safety, scams, self-worth, and how social media has changed the way relationships begin. They also discuss Gina's experiences interviewing major figures like Cristiano Ronaldo, how her journalism background helps her read and vet people, and why cultural compatibility and life experience matter in relationships. Ultimately, the conversation goes beyond dating to explore reinvention, embracing uncomfortable change, and why it's never too late to start a new chapter in your career or personal life.Episode Outline:[00:00] Meet Gina Ulmos and the story behind Mis 200 Citas[04:25] Leaving radio and turning life experiences into a book[09:00] 200 dates, Bumble, rejection, and finding love online[13:30] First-date expectations, money, boundaries, and red flags[18:20] Dating safety and protecting yourself when meeting strangers[23:30] How Alex met his wife and Instagram vs. dating apps[28:25] Self-worth, childhood patterns, and choosing better partners[35:05] Interviewing Cristiano Ronaldo and using journalism skills in dating[39:00] Vetting dates, background checks, scams, and trusting your instincts[41:05] Cultural compatibility, travel, relationships, and Mexico[46:05] Career reinvention, losing your safety net, and embracing change[49:00] Why it's never too late to find love[50:52] Closing thoughts and outroWisdom Nuggets:Don't Ignore the Red Flags Because You Like the Person: Attraction can make people justify behavior they would immediately recognize as problematic in someone else. Pay attention to inconsistencies, pressure, dishonesty, and actions that don't match someone's words.Treat Dating Like an Interview: Gina learned from a love coach to think about dating similarly to filling an important position. Would you keep interviewing someone who consistently shows up late, lies, acts inconsistently, or doesn't share your values? Chemistry shouldn't eliminate standards.Self-Worth Changes Who You Choose: The relationships we pursue can reflect how we see ourselves. Understanding childhood experiences, emotional patterns, boundaries, and what you're actually searching for can help prevent repeating the same relationships with different people.Losing Your Safety Net Can Create Your Next Chapter: Leaving a stable media career was uncomfortable for Gina, but it also created the time and urgency that helped her finally write her book. Sometimes the change you didn't ask for becomes the push you needed.You Either Win or You Learn: Not every relationship, career move, or chapter will work out the way you expected. That doesn't automatically make it wasted time. Experiences can become lessons that prepare you to make better decisions moving forward.It's Never Too Late to Find Love: Gina's own family gives her a unique perspective on modern dating across generations. Her mother encouraged her to date, Gina found her favorite person through Bumble, and her daughter also found a relationship through the platform.Power Quotes“You're not gonna land a good job, a good relationship if you don't have self-worth.” - Alex Quin“Changes are good. You either win or you learn.” — Gina UlmosConnect with Gina Ulmos:Instagram: https://www.instagram.com/ginaulmosLinkedIn: https://www.linkedin.com/in/gina-ulmos-90b18657/Website: https://ginaulmos.com/Connect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinBooks Mentioned:Mis 200 Citas — Gina Ulmos [https://amzn.to/4hYgaZx]How to Market Your Restaurant Online — Alex Quin [https://amzn.to/4gA6GRU]Digital Marketing Dictionary — Alex Quin [https://amzn.to/46xv7dP]Polo's Day at the Park — Alex Quin [https://amzn.to/46vUpcg]Resources Mentioned:BumbleSpokeoGina Ulmos' La Fórmula Luego de Mis 200 CitasSOS NewsOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaylynn Worley (Realtor, Alabama) shares how she's tripled her GCI using the Platform marketing program.

Jaylynn Worley (Realtor, Alabama) shares how she's tripled her GCI using the Platform marketing program.

Send us Fan MailWhat if the biggest thing holding your marketing back isn't your ads... but your brand?In this episode of Imperfect Marketing, Kendra Corman sits down with Matt Raminick, founder of Sunnyside, to explore what branding really means and why so many businesses miss the mark by focusing on logos, colors, and visual identity before understanding their customers.Matt shares the four foundational questions every business should answer before investing in marketing, explains why customer research should guide every decision, and discusses how data, curiosity, and real conversations help brands stand out in crowded markets. You'll also hear why AI is a powerful tool for analyzing information, but it can never replace genuine customer insights.Whether you're launching a new business, refreshing your brand, or trying to improve your marketing results, this conversation will help you build a stronger foundation that supports long-term growth.In this episode, you'll discover:✔ Why branding is much more than your logo✔ The four-part framework for building a memorable brand✔ How to identify and understand your ideal customer✔ Why talking to customers is still one of the best marketing strategies✔ How surveys and customer feedback can improve your messaging✔ Why trying to market to everyone usually hurts your business✔ Matt's biggest marketing lesson after more than 20 years in the industryYour brand isn't what you say it is. It's what your customers remember and why they choose to come back.About Matt RaminickMatt Raminick is the founder of Sunnyside, a marketing agency that helps lifestyle brands grow through strategic branding, paid advertising, and customer-focused marketing. If you enjoyed this episode, please subscribe, leave a review, and share it with another business owner or marketer who could benefit from the conversation.LinkedIn: https://www.linkedin.com/in/mattraminick/Website: sunnysidecalifornia.com Connect with Kendra Corman:Linkedin: https://www.linkedin.com/in/kendracorman/#branding #marketingstrategy #smallbusinessmarketing #digitalmarketing #brandstrategy #businessgrowth #entrepreneurship Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Every business is now competing for attention and I believe the fastest-growing businesses are learning to think like media companies.In this episode of The $100M Entrepreneur Podcast, I break down how I use content to build attention, trust, authority, and ultimately more customers. I'll show you how podcasts, videos, newsletters, books, and social media can become business assets that keep working long after you create them.I also share how to build a content flywheel, repurpose one idea across multiple platforms, and use AI to make content creation more efficient.Because the goal isn't simply to create more content. It's to build trust, own attention, and turn that attention into business growth.Subscribe for more strategies on scaling your business, building demand, and creating long-term growth.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

You Don't Need More Pieces. You Need Them Connected.If your business feels like a collection of good ideas, offers, content, lead magnets, emails, and strategies that still aren't producing consistent revenue, this episode is for you.The problem may not be that your pieces are broken.**The problem may be that they aren't connected.**In this episode, I will share why sustainable growth comes from building an integrated client acquisition system where each part of your business intentionally leads to the next.You'll hear:* Why having all the “right” marketing pieces does not automatically mean you have a system* What current research reveals about repeat and recurring revenue* Why more than half of expert earnings (36 million online buyers) come from repeat customers* How disconnected lead magnets, email lists, Facebook groups, podcasts, live events, and offers can create revenue leaks* Why you may be judging individual strategies unfairly when the real issue is the customer journey* How to map the path someone takes from discovering you to becoming a client* Why the customer journey should not end at the first sale* The difference between adding more tactics and building true business infrastructure* How to identify where your current client acquisition system is incomplete or disconnectedIf you've been collecting strategies but still wondering why your revenue feels inconsistent, this episode will help you step back and see your business through the eyes of a CEO.Your Next StepFall enrollment is opening for the Kingdom Business Accelerator™ where we build the system holding up your business so your offer, messaging, content, nurture, conversations, follow-up, onboarding, and client acquisition process work together as one connected system.This round also includes **two additional months of access and private email coaching. That's over $1200 in added value!Only 5 spots available.If you're ready to stop collecting parts and pieces and start building a business designed for sustainable growth, learn more through the link in the show notes or reach out to Gail directly.Want to see if KBA is a right next step for you?gailroot.com to book a quick call.Christian business coach, Christian women entrepreneurs, Kingdom business, Kingdom entrepreneur, client acquisition system, business systems for entrepreneurs, consistent clients, consistent revenue, online business strategy, business infrastructure, customer journey, marketing funnel, recurring revenue, repeat customers, Christian business growth, Kingdom CEO, business coach for Christian women, online entrepreneur, lead generation, sales system

Episode 233: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditIf you're a coach, course creator, or agency owner, chances are you're stuck explaining your business in complicated, jargon-heavy language that leaves potential clients confused instead of convinced - and confused people don't buy. Worse, when your message doesn't stick, you're forgettable, and referrals never happen.In this episode, Sharlene Lynch teaches us how to turn your "messy brilliance" into simple, branded visual frameworks that make your offer instantly clear and memorable. We dig into why visuals dramatically outperform words for retention, how to build a client journey that lets people self-select where they fit, and why this approach can even become a trademarkable, sellable asset in your business.About Sharlene Lynch: Sharlene is a business strategist and visual model architect who helps experts turn what they know into offers the market understands, values, and buys.With decades of experience across speaking, facilitation, and business strategy, she specializes in turning complex thinking into structured, scalable solutions. Known for her clarity, depth, and precision, Sharlene's clients call her the missing link between being good at what they do and finally getting paid like it.Register for Sharlene's Expert Authority Masterclass HERE: https://go.thinkrapt.com/expert-authority-masterclassConnect with Sharlene:https://thinkrapt.com/ https://www.linkedin.com/company/thinkrapt/ https://www.facebook.com/ThinkRAPT https://www.instagram.com/thinkrapt https://www.youtube.com/c/ThinkRAPTWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

A few years ago, someone told me I needed to stop looking for the next big marketing strategy and go back to the basics and hustle.And you guys...I was offended.

Send us Fan MailHow do you market your small business in the age of AI without losing the human connection that makes people want to work with you?In this episode of The Good Enough Mompreneur Podcast, Angela sits down with Deanna Dolecki, President of Blue Duck Agency, and Ashley Ruggieri, marketing specialist and co-host of the Ducks Unplugged podcast, for a relatable and practical conversation about what actually works in marketing today.With more than 20 years behind Blue Duck Agency, Deanna and Ashley bring a wealth of marketing experience—but this conversation goes beyond algorithms, social media, and AI.We talk about why authenticity and human connection matter more than ever, why social media shouldn't be your entire marketing strategy, how to identify the marketing channels that make sense for your audience, and why entrepreneurs need to stop chasing every new trend.We also get personal about motherhood and entrepreneurship, including the confidence and resilience we develop as moms, navigating different seasons of motherhood, setting boundaries, making space for ourselves, and embracing the "joy of missing out" (JOMO) instead of constantly trying to do it all.And if being visible on video makes you uncomfortable, you'll want to hear Deanna's candid story about facing one of her biggest fears after launching their podcast—and why she kept showing up anyway.What You'll Learn in This EpisodeWhy authentic marketing matters even more in the age of AIHow to use AI as a business tool without letting it replace your voice and creativityWhy social media is only one piece of a successful marketing strategyHow to choose marketing channels based on your audience, goals, and budgetWhy attracting ideal clients starts with knowing exactly who you're trying to reachHow to use trends without falling into "shiny object syndrome"Why testing, experimenting, and even failing are essential parts of business growthHow to stand out in a crowded marketplace through connection and authenticityWhy short-form video can be a powerful tool for small business ownersHow motherhood builds resilience, leadership, and self-trustThe importance of boundaries, self-care, and JOMO—the joy of missing outHow to move through the fear of being visible onlineConnect with Blue Duck AgencyLearn more about Blue Duck Agency and its marketing services at blueduckagency.com.Listen to Deanna and Ashley on the Ducks Unplugged podcast on your favorite podcast platform or find them on YouTube at @ducksunplugged.Have a question about working with Blue Duck Agency? Ashley invited listeners to reach out at ashley@blueduckagency.com.Connect with AngelaWant more support building a business that works with your life and season of motherhood?Visit mombusinesscoach.com to learn more about Angela's coaching, podcast, and resources for mom entrepreneurs.Follow Angela on social media: @mombusinesscoachIf you enjoyed this episode, subscribe to The Good Enough Mompreneur Podcast, share it with another mom entrepreneur, and leave a review. Your support helps more women discover conversations like this one.Reflection QuestionWhere are you putting pressure on yourself to do more in your business when what you really need might be to do what matters more intentionally?You don't have to be everywhere or get everything right the first time. Keep showing up, keep experimenting, and keep trusting what you're learning about yourself along the way.You are already more capable than you give yourself credit for. 

Send us Fan MailHave you ever wondered why some businesses seem to scale effortlessly while others hit a wall, even after investing more money into marketing?In this episode of Imperfect Marketing, Kendra Corman welcomes growth strategist Kathie Feng to discuss one of the biggest mistakes entrepreneurs make: trying to scale before they've truly validated their product, audience, and pricing.Kathie shares her Winning Triangle framework, a simple but powerful way to evaluate whether your business is actually ready for growth. Drawing from her experience implementing Fortune 500 growth strategies for small and medium-sized businesses, she explains why product-market fit is only one piece of the puzzle and how pricing and customer feedback often determine whether a business thrives or stalls.The conversation also dives into the realities of paid advertising. If you've ever felt frustrated after spending money on Meta ads that didn't produce results, you'll appreciate Kathie's practical approach to diagnosing what's really happening inside your marketing funnel. From creative strategy and audience targeting to A/B testing and conversion optimization, she shares actionable insights that help business owners make smarter marketing decisions based on data instead of assumptions.In this episode, you'll learn:✔️ Why businesses plateau even after increasing their marketing budget✔️ The three elements of the Winning Triangle and why they matter✔️ How to tell whether your product, audience, or pricing is holding your business back✔️ Common mistakes entrepreneurs make with Meta advertising✔️ How A/B testing helps improve marketing performance✔️ Why customer feedback should guide your marketing strategy✔️ The balance between creativity and data in successful marketingAbout Kathie FengKathie Feng is the Founder and Growth Architect of Signal Growth, where she helps entrepreneurs and small to mid-sized businesses build scalable growth using AI-powered systems and proven Fortune 500 frameworks. Connect with Kathie:Website: https://signalgrowth.webflow.io/LinkedIn: https://www.linkedin.com/in/kathiefeng/If you enjoyed this episode, please subscribe, leave a review, and share it with another entrepreneur who is ready to grow their business with greater confidence and clarity.Connect with Kendra Corman for more practical marketing strategies and conversations with industry experts who believe progress beats perfection every time. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

John Block is the Co-Founder and CEO of Unity Partners. He launched the firm in 2022 after nearly a decade as a Partner at HGGC, where he sat on the boards of more than ten services and software companies. A St. Louis native, John is a self-described grinder who runs most mornings and throws an annual paella party for the whole team.Topics:Employee Purpose PlansNarrowing a Five-Year PlanBuy-and-Build vs. Slap-and-Sell IntegrationThe 1% Better Model in Diligence and Ops...and so much more.Top TakeawaysBig five-year goals require a narrow year-one plan. Unity maps a five-year "passion for excellence" plan, usually five goals across growth, tech, and market positioning. Before the investment closes, Unity works with the leadership team to choose the 2–3 priorities that matter most in year one. Three priorities beat five because a founder chasing everything at once accomplishes nothing well. As John puts it, they got "manic about getting focused" after learning the hard way.Employee equity only works with an ownership culture behind it. Unity ties its employee ownership plans to a clear return objective, then communicates progress openly along the way. For companies without a defined exit, John suggests adapting the same model around a three-year revenue or earnings goal with a bonus pool accrued against it. Repeatability comes from a consistent framework, not an identical playbook. John describes Unity's model as closer to building custom homes than identical row houses: there is a common blueprint and framework, but execution changes by company. The practical implication is to standardize the process for building the plan without assuming every portfolio company needs the same plan.About Unity PartnersUnity Partners is a Dallas-based private equity firm focused on the lower middle market. The firm makes control investments in large, fragmented services industries, essential and recurring businesses across both field- and office-based services. Since launching in 2022, Unity has built eight platforms and invests out of a fund of roughly $330M. Its philosophy runs on the idea of “Building Better Together.”Investors & Operators is brought to you by 51 Labs51 Labs is a marketing agency for the lower middle market. We offer full-service digital marketing for PE, portfolio companies, IB, VC, hedge funds.Brand Identity, Marketing Strategy, Marketing & AGM Video, LinkedIn Strategy & Execution, Web Design & Development, Growth Support & more400+ videos100+ projects#1 content creator on LinkedIn in the lower middle market

This episode of Hustle Inspires Hustle features Alex Quin and Richard Wang, the 25-year-old entrepreneur behind Northern Dumpling Kitchen, as they unpack what it really means to step into a family business, carry forward your parents' legacy, and build something bigger than yourself.Richard grew up in the restaurant industry after his parents immigrated to Canada and spent decades working their way up from difficult beginnings. Although Richard studied finance, his long-term plan was always to return to the family business. Today, he's helping operate the restaurant while working toward one of his biggest goals: helping his father work less and eventually retire.The conversation dives into Richard's decision to document the journey publicly, including the renovations, cooking, long hours, language barriers, frustrations, and behind-the-scenes realities of running a restaurant. After roughly 200 days of consistent posting, his content began reaching audiences far outside his local community, with his Instagram following jumping from around 8,000 to 50,000 in approximately two weeks.Alex breaks down why Richard's content works so well and how founder-led storytelling can create an emotional connection that traditional advertising often struggles to replicate. They also get tactical about restaurant growth, discussing OpenTable, Google Business, Toast, email and SMS marketing, customer retention, experiences, and the systems restaurants can use to generate more revenue without massive advertising budgets.Beyond marketing, Alex and Richard discuss money, mentorship, real estate, investing, learning from older entrepreneurs, documenting family recipes, improving communication across generations, and staying grounded while building a business. Ultimately, the episode is about family, entrepreneurship, and what happens when a new generation decides not only to preserve what their parents built, but to take it further.Episode Outline:[00:00] Intro and how Alex discovered Richard's story[03:00] Growing up in the restaurant industry and choosing the family business[06:30] Taking over responsibilities, leadership, and language barriers[10:30] Why Richard's vulnerable storytelling connected with people[14:00] His parents' immigrant story and building a life in Canada[17:30] Family legacy, helping his dad retire, and financial goals[21:00] Money, investing, mentorship, and lessons for young entrepreneurs[23:30] Restaurant growth strategies: OpenTable and Experiences[27:00] Google Business, Toast, email, SMS, and customer retention[30:00] Cooking, communication, and improving his Mandarin[32:00] Going from 8K to 50K followers and founder-led content[34:15] Preserving family recipes and building for the next generation[35:30] Richard's message to immigrants and young entrepreneurs[37:05] Closing thoughts and outroWisdom Nuggets:Your Story Can Be More Powerful Than Your Product: Richard's audience didn't grow because he pretended the restaurant was perfect. People became invested because they watched him struggle, learn, improve, and fight to build something meaningful for his family.Consistency Doesn't Always Pay Off Immediately: Richard spent roughly 200 days building his audience before experiencing a major breakout. His growth from around 8,000 to 50,000 followers happened rapidly, but it was built on months of consistent work.Founder-Led Content Creates Emotional Investment: When customers understand who is behind a business and why they're building it, the relationship becomes deeper than a transaction. People begin rooting for the person as much as the company.Small Systems Can Create Big Revenue: Restaurants don't always need massive advertising budgets. Reservation platforms, Google Business, customer data, email, SMS, and better retention systems can create meaningful incremental revenue.Learn the Business From the Inside Out: Richard isn't only trying to market the restaurant. He's learning to cook, communicate with staff, improve operations, understand the finances, and master the details that make the business work.Protect the Knowledge Your Family Built: Recipes, techniques, processes, and lessons that exist only inside someone's head can disappear. Documenting them turns years of experience into something the next generation can preserve and improve.Diversification Creates Stability: Business, real estate, and stocks can perform differently at different times. Building across multiple areas can create more stability than relying entirely on one source of income.Legacy Is Bigger Than Money: Helping your parents doesn't necessarily mean forcing them to stop working. It's about building a situation where they work because they want to, not because they have to.Power Quotes“Founder-led content drives people, and it plugs at the heartstrings.”— Alex Quin“I'm doing some big things right now, but this is really only the beginning.”— Richard WangConnect with Richard Wang:Instagram: https://www.instagram.com/northern_dumplingkitchenTikTok: https://www.instagram.com/@thedumplingprinceConnect With the Podcast Host Alex Quin:Instagram: https://www.instagram.com/alexquinTwitter: https://twitter.com/mralexquinLinkedIn: https://www.linkedin.com/in/mralexquinWebsite: https://alexquin.comTikTok: https://www.tiktok.com/@mralexquinBooks Mentioned:How to Market Your Restaurant Online — Alex QuinProfit First — Mike MichalowiczOur CommunityInstagram: https://www.instagram.com/hustleinspireshustleTwitter: https://twitter.com/HustleInspiresLinkedIn: https://www.linkedin.com/company/hustle-inspires-hustleWebsite: https://hustleinspireshustle.comThis page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Traditional search engine volume is experiencing a structural decline as AI chatbots and generative answer engines redefine how buyers seek solutions. Despite this massive shift toward generative discovery, many B2B organizations are still relying on outdated organic playbooks, resulting in a decrease in their organic search visibility. How can B2B marketing teams adapt their digital strategy to maintain organic dominance and capture market share in an AI-first search environment?In this episode, we sit down with Jenna Hannon, Founder of Hatter, who shared actionable strategies to drive long-term growth by increasing your AI search visibility. Jenna broke down the critical transition from legacy SEO to Answer Engine Optimization (AEO) powered by generative search models. She analyzed the operational impact of changing search behavior and why broad keyword targeting is losing ground to hyper-specific user prompts. Jenna also explained how large language models (LLMs) parse context to surface authoritative B2B solutions, while outlining the diminishing influence of traditional backlink building. Finally, Jenna delivered her proven framework for optimizing B2B content for generative engines and elaborated on the precise metrics growth teams must track to measure success. 

What should you actually be doing to get consistent clients? Instead of giving you another giant list of marketing strategies, I'm taking you behind the scenes and building my own Ideal Client Magnet in real time. I'll show you how I'm mapping out the marketing for my business using my green, yellow, and red marketing framework alongside drips, drizzles, and deluges—and, more importantly, how I decide what to prioritize first. Because you probably don't need more marketing strategies. You need to understand what's already working, where the gaps are, and how all of your marketing connects so that people can actually move from finding you, to trusting you, to paying you. What You'll Learn in This Episode: How I'm building my own Ideal Client Magnet in real time The difference between green (growth), yellow (nurture), and red (sales) marketing What I mean by marketing drips, drizzles, and deluges Why I prioritize sales marketing before growth How to identify what's already working before adding new strategies Why your marketing needs to work as an interconnected ecosystem How I use forever content as the nucleus of my nurture strategy The marketing strategies I'm focusing on right now to grow the Consistent Clients Club The exact order I recommend using to build your own Ideal Client Magnet Links & Resources: Free Ideal Client Magnet Training: https://courtneychaal.com/masterclass Consistent Clients Club: Details coming soon. If you're listening while the Founding Members offer is available, DM me on Instagram or email me for details. Minimally Viable Marketing: https://yay-for-business-with-courtney-chaal.simplecast.com/episodes/the-power-of-minimally-viable-marketing Forever Content: https://yay-for-business-with-courtney-chaal.simplecast.com/episodes/the-state-of-content-marketing-in-2026-why-forever-content-is-the-future Instagram: @courtneychaal Email: hello@courtneychaal.com

You're marketing everywhere, but the bookings still aren't coming. The problem may not be how much you're marketing, but whether you're attracting the right people. In this episode of the Worth Every Penny Joycast, Sarah Petty breaks down the five marketing strategies boutique portrait photographers actually need, and why genuine relationships are the foundation for them all. • Why trust beats more social media posts • How partnerships and referrals put you in front of better-fit clients • Where to start when marketing feels overwhelming You don't need to do everything. You need the right strategy, done well. If you're tired of chasing inquiries that ghost you after hearing your prices, this episode will help you build marketing around connection, trust, and clients who value what you do. RESOURCES:  Photography Business Tools to Get Started 37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin   INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are. https://www.instagram.com/sarah.petty   FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook    BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough   FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals    YOUTUBE: Check out my latest how to videos:  https://www.youtube.com/photographybusinessinstitute   LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

Watch on YouTube: https://youtu.be/CC8Mhec1opM  Marketing, leadership, and community come together to shape how Broad River Retail continues to grow and connect with the markets it serves. In this episode of Stories from the River, Charlie Malouf, CEO, welcomes Kim Harkness, Vice President of Marketing, Communications, and Community Outreach, for a wide-ranging conversation about her nearly decade-long journey at Broad River Retail. Kim reflects on the evolving retail landscape, the importance of controlling the controllables, and using analytics and media strategy to balance immediate results with long-term brand growth, including the launch of Ashley Luxe. Books mentioned: What Got You Here Won't Get You There by Marshall Goldsmith - https://www.amazon.com/What-Got-Here-Wont-There/dp/1401301304   Visit https://www.storiesfromtheriver.com for more episodes.    Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com    Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Your strategy document says one thing. Your budget says what you actually believe. In this episode of Content Amplified, Heidi Wurpel, Head of Marketing at Emburse, shares how she audited every marketing dollar by backing in from bookings all the way to budget, a journey she frames as "there and back again" in a nod to The Hobbit. Heidi walks through building a taxonomy that slices spend by segment, vertical, channel, campaign, and persona, and what she found when the matrix came back full of goose eggs: line items with zero return. She explains why startups, growth companies, and market defenders should each see a different story in their budgets, how to layer in headcount with good-enough percentages, why you have to be honest about the bias in your attribution model, and why finding your own goose eggs first beats having finance find them for you. If you lead a marketing budget, this episode shows you how to make it confess.About HeidiHeidi Wurpel is the Head of Marketing at Emburse, the spend-management company that covers everything from purchase orders and virtual cards through reimbursement and expense intelligence. She joined Emburse six years ago after a career on the brand and corporate side of marketing, starting with a journalism undergrad focused on advertising, then an MBA that took her into technology and ten years in corporate IT. Her first marketing job was selling jewelry for a luxury chain through the 2008 recession, where the team grew the business by pairing e-commerce with experiential, event-based marketing.Show NotesConnect with Heidi on LinkedIn: https://www.linkedin.com/in/heidiwurpel/Text us what you think about this episode!

Episode 232: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditAI tools like ChatGPT and Google's AI Overviews now decide which businesses get recommended, and which get filtered out before a customer ever sees them. If your brand's online reputation isn't dialed in, you could be invisible in the answers AI gives your future clients, no matter how good your product is.In this episode, Nick Baxter and Robert Battle of QCK teach us how to get AI to recommend your business over the competition. They break down what's really different between SEO, AEO, and GEO, why reviews now matter more than keywords, and a strategy most owners never check.About Robert Battle: Robert is the founder and CEO of QCK, a fully remote digital marketing agency he built from the ground up to nearly $6M in annual revenue in under four years. QCK works with DTC and ecommerce brands across wellness, supplements, and lifestyle verticals, specializing in SEO, AI search, conversion optimization, and performance marketing. Robert leads a team of 55 people and has become a go-to voice on how brands can win organic and AI-driven traffic in an increasingly competitive search landscape.Connect with Nick and Robert: https://qck.co/ https://www.instagram.com/qckmarketing/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Coach Blu dives into the complex and often problematic world of youth residential treatment programs in the United States, with a focus on Utah. He shares personal experiences, industry history, regulatory challenges, and the need for reform to better serve youth and families. Chapters 00:00 Introduction and Purpose of the Episode 01:14 Coach Blu's Personal Connection to Treatment Programs 02:24 Focus on Youth Residential Treatment in the US 03:13 Historical Development of Youth Treatment Movement 04:09 Problems with Traditional Treatment Approaches 05:02 Industry Profitability and Oversight Issues 06:26 Exposing Shady Practices and Investigations 08:06 Case Study: Provo Canyon and Paris Hilton 09:33 Infiltrating Treatment Centers and Industry Flaws 11:00 Evolution of Youth Treatment Facilities 13:09 Growth in the 1980s and 1990s 14:35 Profit Motives and Public Funding 16:22 Fragmentation and Lack of Unified Standards 18:05 Historical Roots and State Involvement 19:57 Expansion and Industry Growth in the 80s and 90s 22:17 Private Industry and Marketing Strategies 24:12 Oversight, Accreditation, and Quality Control 27:04 Utah's Role as a Treatment Hub 33:28 Controversies in Wilderness and Outdoor Programs 36:43 Regulation and Oversight Improvements 38:09 Why Utah Became a Major Treatment Center 41:57 Children's Limited Contact and Therapeutic Impact 43:20 Behavioral Modification and Family Dynamics 50:24 Parenting Challenges and Systemic Issues 52:17 Long-term Effects and Adult Voices 54:40 The Need for Systemic Reform and Future Outlook 01:06:16 Upcoming Episodes and Call for Change

Wolverine PS5 bundle, Hobbit MTG set, Sony disc secrecy, GTA 6 Netflix exclusive, D&D prep, and a Reel Fishing PS1 review. Chapters: 00:00 Introduction to Game Deflators Podcast 00:21 Recent Game Pickups and 3D Printing Adventures 03:04 Dungeons and Dragons Campaigns and Character Development 09:06 Comic Book Discussions: Saga and Fables 14:15 TV Shows and Their Adaptations 15:58 Exploring Finny the Fish: Gameplay and Mechanics 18:49 Mad Maestro: Controller Challenges and Gameplay Experience 19:46 Lost Ember: A Journey Through Reincarnation and Exploration 23:07 Book Finds: R.A. Salvatore's Works and Collecting 24:51 Ryan's Gaming Updates: Fighting Games and Progression 30:12 Quick News: PlayStation 5 Wolverine Edition and Magic the Gathering 38:38 The Future of Physical Gaming: Sony's Wall of Silence 45:03 The Gatekeeping of Game Development Knowledge 46:08 Take Two's Marketing Strategy with Netflix 50:04 The Future of Marketing in Gaming 57:17 Real Fishing: A Nostalgic Dive into Gaming John and Ryan kick off the episode with their recent gaming pickups, including John's new D&D miniature materials and 3D‑printing prep for an upcoming campaign, while Ryan shares what's been grabbing his attention this week. They move into news with Sony's newly revealed Marvel's Wolverine PS5 bundle, breaking down the Battle Yellow and Adamantium designs, and limited‑edition appeal. The conversation then shifts to Magic: The Gathering as The Hobbit crossover set becomes one of the most unique releases of the year, prompting discussion about cross‑media collaborations and collector hype. Next, they explore Kotaku's report on Sony's secrecy around disc manufacturing, reacting to the “wall of silence” that makes homebrew disc creation nearly impossible — especially as PlayStation moves away from physical media entirely. The guys also break down Take‑Two CEO Strauss Zelnick's defense of Rockstar's decision to debut the GTA 6 extended look as a timed Netflix exclusive, discussing whether this strategy helps or hurts fans and how it fits into Rockstar's broader marketing push. To wrap up the episode, the Inflation Deflation Game of the Week features a review of Reel Fishing on PS1, as John and Ryan revisit the relaxing classic and evaluate its current market value. Find us on TheGameDeflators.com Twitter - www.twitter.com/GameDeflators Facebook - www.facebook.com/TheGameDeflators Instagram - www.instagram.com/thegamedeflators The views and opinions expressed on this channel are solely those of the author. The content within these recordings are property of their respective Designers, Writers, Creators, Owners, Organizations, Companies and Producers. Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted. Permission for intro and outro music provided by Matthew Huffaker http://www.youtube.com/user/teknoaxe 2_25_18

Kodja Schelte (Realtor, Florida) shares how combining offline and online marketing has nearly tripled her business within 18 months.

Kodja Schelte (Realtor, Florida) shares how combining offline and online marketing has nearly tripled her business within 18 months.

The Narrative Conversion Engine: Hollywood Storytelling Mechanics, Organic Search, and Automated CRM Architecture with Drew DorenfestIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Drew Dorenfest, the Founder of Client Magnet CRM, to examine how business leaders can apply high-stakes entertainment marketing principles to eliminate client acquisition friction. Drew, a former Hollywood trailer editor turned technology founder and growth consultant, details his strategic transition from editing blockbuster film campaigns to building automated lead-generation engines for local service enterprises and mid-market firms. This conversation delivers an intentional blueprint for business owners who want to refine their core messaging, build compounding organic search authority, deploy automated email workflows, and convert customer reviews into predictable local search dominant rankings.The Narrative Conversion Engine: Hollywood Storytelling Mechanics, Organic Search, and Automated CRM ArchitectureThe fundamental error made by many scaling small businesses and professional service providers is relying on volatile social media algorithms or disruptive cold outreach to drive sustainable revenue growth. Drew Dorenfest explains that earning customer attention in a crowded digital marketplace requires applying cinematic storytelling mechanics—condensing complex value propositions into clear, high-impact hooks that communicate brand differentiation within the first five seconds of a site visit. Rather than interrupting passive users on social feeds, business leaders must focus their capital on capturing high-intent search traffic via search engine optimization. Investing in long-term technical and on-page SEO ensures that when prospective clients are actively searching for solutions, the business appears prominently, building compounding inbound lead momentum that outlasts temporary paid ad campaigns.To maximize customer lifetime value and eliminate pipeline volatility, scaling enterprises must pair organic search acquisition with automated customer relationship management workflows. Relying solely on one-off purchases or sporadic manual follow-ups creates unnecessary customer churn, whereas establishing automated email flows—such as post-purchase onboarding sequences, re-engagement triggers, and targeted review collection prompts—creates a direct, owned communication channel. Segmenting email audiences by past purchase history and maintaining a consistent monthly sending cadence allows companies to drive predictable repeat revenue without paying additional customer acquisition costs. Automating these backend touchpoints keeps the brand top-of-mind, transforming one-time buyers into loyal, high-value brand advocates.Furthermore, dominating local market search results demands that business owners treat client review collection as a standardized, automated operational process rather than an afterthought. Search algorithms heavily favor local companies that demonstrate high review volume, recent feedback, and proactive business responses, making customer testimonials a primary driver for local search engine visibility. Integrating direct review links into automated CRM follow-up sequences ensures a steady stream of verified social proof that builds immediate buyer trust. When clear cinematic messaging, disciplined search engine optimization, automated email marketing, and systematic review collection are synthesized into a single growth framework, an organization eliminates client acquisition bottlenecks, protects its profit margins, and predictably expands enterprise valuation.About Drew DorenfestDrew Dorenfest is the Founder of Client Magnet CRM, an expert digital marketing consultant, and a former Hollywood trailer editor with over two decades of creative storytelling experience. Having edited marketing campaigns for major film franchises and television series—including Spider-Man, Star Trek, and Power—Drew now specializes in helping small business owners and regional service providers build automated client acquisition engines. He is a recognized growth strategist focused on helping business leaders leverage search engine optimization, email marketing, and automated CRM technology to scale predictable revenue.About Client Magnet CRMClient Magnet CRM is an elite marketing technology advisory and automated CRM platform engineered to help small-to-mid-sized businesses optimize lead acquisition and client retention. The company specializes in delivering custom search engine optimization playbooks, automated email marketing flows, local review generation systems, and brand messaging refinement. Through tailored growth blueprints and marketing automation tools, Client Magnet CRM enables business owners to eliminate lead generation debt, build direct audience relationships, and maximize market equity.Links Mentioned in This EpisodeClient Magnet CRM Official Website: clientmagnetcrm.comDrew Dorenfest on LinkedIn: linkedin.com/in/drew-dorenfestKey Episode HighlightsThe Five-Second Value Proposition: Applying Hollywood trailer editing techniques to condense brand messaging and hook website visitors immediately.Organic Search vs. Social Media Fatigue: Leveraging high-intent search engine optimization to attract inbound leads actively looking for solutions.Automated CRM Email Workflows: Building predictable repeat revenue through segmented post-purchase email sequences and automated re-engagement flows.Systematic Local Review Collection: Utilizing automated CRM prompts to generate Google reviews that boost local SEO rankings and build social proof.Compounding Inbound Lead Infrastructure: Shifting marketing capital away from temporary ad spend to construct permanent digital assets that drive ongoing traffic.ConclusionThe conversation with Drew Dorenfest underscores that achieving sustainable business growth requires a deliberate synthesis of narrative clarity, organic search visibility, and automated customer nurture systems. By standardizing internal marketing workflows, building owned communication channels, and automating review acquisition, business leaders can transform an unpredictable lead pipeline into a highly structured, self-sustaining growth engine.More from The Thoughtful Entrepreneur

In this new podcast episode, I sit down with Austin O'Neil, our head marketing coach at PFC and CEO of Builder Marketing Pros, to break down a real contractor marketing strategy for every stage of growth. We talk about what marketing should actually look like when you're just starting out, what changes once you have a team and need a website built around search intent, and why a solid marketing scorecard becomes essential once you're tracking leads, close rate, and cost per lead at scale.If you're not sure what your contractor marketing plan should look like at your current stage, book a free calibration call with my team at Profit for Contractors.We'll help you assess where you're at, what's actually working, and what marketing moves make sense for your business right now instead of guessing.

Kate Scott-Dawkins and Sam Weston continue their "Four Futures" series exploring potential scenarios for AI and advertising in 2035. This week, they dive into The Sovereign Stack—a future scenario characterized by concentrated control driven by public, civic, and government interests. They discuss how nation-states are asserting control over critical AI dependencies like compute, data, and security, how this fragments the global internet into regional intelligence ecosystems, and what this geopolitical shift means for global brands, agencies, advertising infrastructure, and media measurement.Key Topics DiscussedDefining The Sovereign Stack: How governments maintain control over the intelligence supply chain (compute, data, digital identity, cybersecurity) without necessarily owning every AI model outright.Geopolitical Regionalization: How AI environments will reflect regional values and state priorities across the US, Europe, China, and the Global South.Cybersecurity as a Catalyst: How threats to critical physical and civic infrastructure (water systems, healthcare, utilities) accelerate state intervention and state-guaranteed AI defense.Capital and Infrastructure Demands: The massive physical investments required for data centers, power grids, and chip supply chains, alongside potential new tax policies on automated productivity.Open Source Models & State Sovereignty: Using open-weight models to reduce national dependence on foreign platforms and keep sensitive data local.Impact on Global Advertisers and Agencies: Navigating fragmented local jurisdictions, maintaining universal brand identity while localizing AI execution, and the evolving role of agencies as systems integrators and diplomatic partners.Backcasting Timeline (2026–2035): The five-stage progression from early public-private partnerships to nationalized champions, AI-native states, and international AI trade agreements.Strategic Actions for Marketers: Building a sovereign-ready commercial stack, managing state-affiliation brand risks, and tracking key policy signals.Chapters00:00 - Introduction & Welcome 01:16 - What is The Sovereign Stack? 02:30 - Ownership vs. Control over AI Dependencies 04:41 - Living in 2035: Borders on the Intelligence Layer 05:31 - Geopolitical Divergence: US, Europe, China, and the Global South 08:08 - Current Signals of Government AI Intervention 13:31 - Cybersecurity as the Catalyst for State Involvement 17:06 - Physical Infrastructure: Compute, Silicon, and Chips 19:09 - The Positive Vision for Sovereign AI 21:42 - How Governments Currently Shape Advertising 25:53 - Impact on Global Brands and Marketing Strategy 28:51 - Media Ecosystems, Clean Rooms, and Measurement 30:02 - Backcasting Timeline: From 2026 to 2035 34:02 - Three Strategic Actions for Advertisers Today 37:16 - Media Recommendations and Closing Remarks

You don't need an ad budget to land your first woodworking customers — just a smarter way to get seen. In this video I break down the best free marketing strategy for beginners: where to post, what to say, and how one photo of your work turns into paying orders.

Why aren't you getting enough clients?If you're posting consistently, showing up, talking about your business, creating content, networking, and investing in marketing but still wondering where the clients are, this episode is for you.Because sometimes the problem isn't that you need more marketing.The problem is that your message isn't clear enough for the right people to recognize that you're the answer to the problem they're trying to solve.In this episode, Tracey Watts Cirino breaks down the messaging clarity problems she sees so many business owners struggling with and, honestly, the same kind of clarity work she continually evaluates in her own businesses.You'll discover:How to tell whether your message may be getting in the way of your marketingWhy people can like your content without understanding how to work with youThe difference between being specific and niching yourself into a boxWhy constantly changing your offer may actually be a messaging problemHow unclear messaging makes content, websites, sales conversations, and offers harderThe five questions every business owner should be able to answer clearlyWhy clarity isn't about having the perfect message; it's about making the right problem easier to recognizeHow a clearer message can help the right clients understand that you're the person they've been looking forIf you've been asking yourself, “Why am I not getting enough clients?”, don't automatically assume you need another marketing strategy.Start with the message underneath everything you're already doing.And if you know you need more clarity but aren't sure where to begin, check out the Messaging Clarity Starter Kit Tracey's practical starting point for turning what you know into a clear, usable business message.The Messaging Clarity Starter Kit™ is coming soon. I'm putting the finishing touches on it now, and I'll share the link here as soon as it's ready.Send us Fan MailTraceyWattsCirino.comTurn your Voice into Cash

Brad Kugler, CEO and co-founder of DirectMail2.0, joins the podcast to talk about moving from his family's packaged media business hit by streaming-driven revenue declines after 2011–2012 into disrupting direct mail with technology and recurring revenue. Kugler explains how DM2.0 combines “ink on paper” with a bundled SaaS “performance stack” including landing pages, QR codes, email, USPS mail tracking, and attribution to measure real-time engagement rather than just ROI, typically targeting 3–5% engagement and identifying individual responders. He describes acquiring Who's Mailing What to expand a direct mail database, using AI propensity modelling across 80,000 campaigns and two billion mail pieces, and applying multiple LLMs to grade creatives and recommend improvements. Kluger notes direct mail fits high-LTV sectors and is underutilized in B2B and advises persistence and learning AI skills.   About DirectMail2.0 DirectMail2.0 is the creator of the industry's first Complete Direct Mail Performance Stack, a connected ecosystem that helps marketers plan, optimize, execute, and measure more successful direct mail campaigns. The stack combines Who's Mailing What! for direct mail intelligence and prospecting, DM20.ai for AI-powered campaign prediction and optimization, and DirectMail2.0 for omnichannel campaign execution, tracking, and attribution. Together, these platforms give brands, agencies, printers, and mail service providers everything they need to make smarter direct mail decisions and drive better marketing results.   About Brad Kugler Brad Kugler is the CEO of DirectMail2.0, Who's Mailing What!, and DM20.ai, three platforms dedicated to helping marketers and commercial printers achieve better results from direct mail. A lifelong entrepreneur and innovator, Brad combines data, technology, and market intelligence to help businesses make smarter marketing decisions, improve campaign performance, and uncover new growth opportunities in an increasingly competitive marketplace. Time Stamps 00:00 Welcome and Introductions 00:39 Brad's Career Pivot 03:56 Why Direct Mail Works 05:01 Direct Mail 2.0 Tech 08:40 Scaling the Platform 10:21 Best Fit Industries 13:04 Tracking Engagement Data 15:33 Who's Mailing What Data 17:29 AI Creative Grading 23:25 Advice and Wrap Up   Quotes “No gatekeeper... No worrying about them getting 600 emails a day and deleting 590 of them in 10 minutes.” Brad Kugler, CEO at DirectMail2.0. “Direct mail... turns heads. It's tactile. You can touch it. You can see it. You can feel it.” Brad Kugler, CEO at DirectMail2.0. “This AI revolution... will dwarf the internet e-commerce revolution of the early 2000s.” Brad Kugler, CEO at DirectMail2.0.   Follow Brad: Brad Kugler on LinkedIn: https://www.linkedin.com/in/bradkugler/ DirectMail2.0 on Instagram: https://www.instagram.com/directmail2.0/ DirectMail2.0 on X: https://x.com/directmail20 DirectMail2.0 on Facebook: https://www.facebook.com/directmail2 DirectMail2.0 on YouTube: https://www.youtube.com/channel/UCcF4C08OsZIRbiMbWtG27hw DirectMail2.0 website: https://directmail2.com/   Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547  

Brandon Fix is a Division General Manager at Renuity Home, where he leads one of the company's largest operating divisions. A former U.S. Air Force Special Tactics Officer, he brings a systems-driven approach to leadership, translating military decision-making, operational discipline, and team development into managing complex businesses and P&Ls.Topics:Why Special Ops Make Elite OperatorsThe Military-to-P&L Mental ModelBuilding a Sales Org That ScalesWhat Servant Leadership Means...and so much more.Top TakeawaysGreat operators see people behind every line item. Brandon doesn't treat a P&L as a spreadsheet to optimize. According to his military-to-P&L mental model, marketing is intelligence, sales are the first team into the field, operations deliver the mission, and support functions enable execution. When conversion drops, he looks at sales leadership before the sales report. When marketing underperforms, he asks whether the team has the right intelligence. Financial performance to him is the outcome of how well those teams are led.At scale, your biggest lever is talent. As Brandon's organization grew to a 1,000-person, $350M division, he couldn't be everywhere at once. His job shifted from solving problems to making sure the right leaders were solving them. That meant hiring leaders who can operate independently, coaching them well, and making tough people decisions before small leadership gaps become big operational problems.Don't just build skills, learn to communicate them. Brandon believes his military experience gave him the leadership skills to run a business. But earning that opportunity required learning the language of finance, operations, and private equity so employers could connect his experience to the role. His advice: learn to translate your experience into the language of the role you're pursuing.About Renuity HomeRenuity Home is one of the largest home improvement platforms in the U.S., providing replacement windows, doors, bathrooms, kitchens, garages, closets, and other remodeling services through a family of national and regional brands. The company operates across 40 states, employs 1,000+ people, and has served over 300,000 homeowners, making it a notable example of building scale through acquisitions while preserving strong local operating brands.Investors & Operators is brought to you by 51 Labs51 Labs is a marketing agency for the lower middle market. We offer full-service digital marketing for PE, portfolio companies, IB, VC, hedge funds.Brand Identity, Marketing Strategy, Marketing & AGM Video, LinkedIn Strategy & Execution, Web Design & Development, Growth Support & more400+ videos100+ projects#1 content creator on LinkedIn in the lower middle market

Guinness World Records has quietly become a marketing machine, running roughly 1,300 brand activations a year for companies chasing attention through record-breaking stunts. We're joined by Marco Frigatti, Senior Vice President of Guinness World Records for Business, who started out as an adjudicator - measuring, counting and witnessing everything from the largest yoga class to a rather unfortunate fish-gutting attempt. We talk about how the record book became a brand-marketing engine, why record-breaking works so well for launches, destination marketing and employee engagement, and how Guinness World Records has 'democratised' record-breaking so anyone can have a go. Hosted on Acast. See acast.com/privacy for more information.

If you cannot answer why a customer should buy from you instead of your competitor, your sales strategy is failing.Many business owners think claiming they have great service or decades of experience is enough to secure a deal. The reality is that these points are standard expectations, not reasons to choose you. When your entire competitive advantage relies on subjective claims, you end up fighting a losing battle for every new lead.This analysis examines why those common pitches fail to land with today's buyers. You will learn to strip away the fluff and build a unique selling proposition that actually forces a prospect to notice your business. We break down how to stop relying on generic promises and start highlighting the specific value that makes your company the only logical choice for customer acquisition.Subscribe for weekly business growth strategy breakdowns, and comment below with the biggest challenge you face when trying to differentiate your brand from competitors.About Brad SugarsInternationally known as one of the most influential entrepreneurs, Brad Sugars is a bestselling author, keynote speaker, and the #1 business coach in the world. Over the course of his 30-year career as an entrepreneur, Brad has become the CEO of 9+ companies and is the owner of the multimillion-dollar franchise ActionCOACH®. As a husband and father of five, Brad is equally as passionate about his family as he is about business. That's why, Brad is a strong advocate for building a business that works without you – so you can spend more time doing what really matters to you. Over the years of starting, scaling and selling many businesses, Brad has earned his fair share of scars. Being an entrepreneur is not an easy road. But if you can learn from those who have gone before you, it becomes a lot easier than going at it alone.Please click here to learn more about Brad Sugars: https://bradsugars.com/Build a Business That Gives You More Time, Money & Life: Get The $100M Playbook: https://go.bradsugars.com/100m-playbook-ebook

In this coaching episode, Fiona challenges one of the biggest myths in business: that being constantly busy is a sign of success. She explores why busyness can become a distraction from the work that truly matters and shares practical ways to create more space, clarity and intention in your business. You'll learn: Why being busy isn't the same as building a successful business. How to identify the tasks that genuinely move your business forward. Practical ways to create more time, focus and intention in your week. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: hello@mydailybusiness.com Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Jasmine, known online as Atom Bomb Body, is a VR content creator, educator, and founder of VR Content Lab. She is part of the Meta Quest Creator program and has worked with the Gorilla Tag team on social media strategy and content. In this episode she unpacks the generational split happening in VR gaming right now: why titles like Gorilla Tag are thriving with a younger audience while older players see nothing but studio closures and layoffs. She walks through the full toolkit for VR content capture including Live Creator Kit, OBS Studio, and the real limitations of mixed reality recording on Quest. She shares concrete budget ranges for game marketing, explains why short form content drives exposure but rarely converts directly, and gives developers a clear framework for finding and reaching their audience before launch. She also introduces VR Content Lab, her course covering the technical, marketing, and mental health side of building a sustainable VR content career.Subscribe to XR AI Spotlight weekly newsletter

Marketing gets exhausting when every platform, conference, and industry trend comes with the message that your practice should be doing more. More posts, more videos, more channels, more events. But a high volume of marketing activity does not automatically lead to better clients or more profitable growth.  In this episode, I sit down with Robin Dimond, founder and CEO of Fifth & Cor, to talk about building a marketing strategy around the business you actually have. We cover how to choose channels based on your budget, bandwidth, and target demographic; when a personal brand helps or hurts the practice; and why reputation, local partnerships, and consistent patient education can outperform whatever happens to be trending online.  Fix the Patient Journey Before You Generate More Leads  Marketing brings more attention to whatever is already happening inside the practice. If calls go unanswered, the booking process is frustrating, or the team is not prepared to follow up with leads, spending more money will only expose those problems faster.  Look at the full patient experience before adding another campaign. Can someone easily book a consultation? Does the team know how to respond to inquiries? Are you attracting people who are a good fit for the practice? Strong marketing cannot make up for operational gaps that prevent interested patients from becoming long-term clients. Choose Marketing Channels With a Clear Reason Behind Them  You do not need to be active on every platform simply because another practice is doing it. The right marketing mix depends on who you want to reach, how they make decisions, and what your team can consistently manage. Budget planning also needs to account for time and energy—not just the money spent on ads or content creation.  Define what the marketing initiative needs to accomplish before choosing a channel  Identify where your target demographic spends time and what mindset they are in on each platform  Set a realistic budget for both financial investment and team capacity  Test one or two strategies on a small scale before expanding into omnichannel marketing  Batch and repurpose content across Instagram, TikTok, LinkedIn, YouTube Shorts, or Pinterest when those platforms fit the audience  Consider direct mail, local partnerships, conference attendance, and public relations alongside digital marketing  Track qualified leads, booked consultations, client acquisition costs, and patient retention instead of relying on views or engagement alone  Give the team a clear role in content creation and follow-up so the strategy does not depend entirely on the owner  Consistency matters, but it needs to be sustainable. A focused strategy that your team can maintain will usually produce better information and stronger results than constantly switching tactics or chasing the newest trend.  (00:03:42) Navigating an overwhelming number of marketing options (00:05:29) Fixing operational gaps before generating more leads (00:12:31) Understanding client mindsets across different platforms (00:17:27) Standing out with handwritten cards and direct mail (00:26:50) Building a sustainable social media strategy (00:30:16) Balancing personal branding with long-term business goals (00:43:37) Measuring marketing by results instead of effort  Your Practice Reputation Has to Extend Beyond the Owner  A personal brand can help patients connect with the practice, but it becomes a risk when every relationship, referral, and piece of recognition is tied to the owner. Bring providers and team members into the outward-facing side of the business so patients see the depth of expertise across the practice and trust the experience no matter who they see.  Sharing continuing education, patient education, community involvement, and team accomplishments builds a stronger reputation than relying on one personality alone. That matters when you want to add providers, reduce your clinical hours, or eventually sell, because a brand that can stand without the founder is much easier to scale. The Best Marketing Makes Growth Easier to Manage  When the strategy is focused, the financial reports become easier to interpret. You can see which channels produce qualified consultations, which local partnerships bring in the right patients, and whether your client acquisition costs make sense relative to the value of those relationships. Marketing stops feeling like an open-ended expense because every initiative has a purpose and a way to measure its performance.  As the practice grows, consistency matters more than constant visibility. A team-supported brand, a clear message, and a small group of channels that reliably attract the right clients are easier to manage and repeat across providers or locations. You should not have to spend every spare moment creating content just to keep the business moving. The strategy should support the practice without taking over your life.  Follow Shannon & Keep What You Earn:   Shannon Weinstein is the founder of a fractional CFO firm specializing in helping 7-figure aesthetics and wellness practices scale with clarity, cash flow, and confidence.  Shannon is committed to helping med spa owners understand, fix, and maximize their business's enterprise value, offering actionable advice and resources, including a popular free video series specifically for aesthetics practice owners.  Connect with Shannon: Fractional CFO Services and Executive Financial Review: https://www.keepwhatyouearn.com/  https://www.linkedin.com/in/shannonweinstein  Watch full episodes: https://www.youtube.com/@KeepWhatYouEarn  Listen on your favorite podcast app: https://pod.link/1580071347  Instagram: https://www.instagram.com/shannonkweinstein/  The information shared is for educational purposes only and is not individualized financial advice. Aesthetics practice owners should consult a qualified professional before implementing financial strategies discussed here.  About Robin Dimond:   Robin Dimond is the founder of Fifth & Cor. With more than 20 years of experience in branding, marketing, and innovation, she has helped businesses move from scattered ideas to clearer strategies across both corporate and entrepreneurial settings.  Her work is rooted in the belief that strong marketing requires more than data—it also requires purpose, courage, and a clear understanding of why people connect with a brand. Through Fifth & Cor, Robin brings people together, removes barriers to collaboration, and helps businesses grow through thoughtful strategy, authentic connection, and consistent execution.  Connect with Robin and Fifth & Cor:  Website: https://www.fifthandcor.com Email: hello@fifthandcor.com Instagram: https://www.instagram.com/fifthandcor  LinkedIn: https://www.linkedin.com/company/fifth-and-cor/  Facebook: https://www.facebook.com/FifthandCor 

What if your greatest growth has nothing to do with your career, and everything to do with who you're becoming? In Part 2, Ambrosia and Travis Parker dive into healing, emotional maturity, communication, relationships, and the lessons that shape us long after we leave beauty school. Travis shares stories from his own career, why failures became his greatest teachers, and how embracing discomfort ultimately led to a more meaningful life and career. If you missed part 1 listen HERE Take 50% off GlossGenius premium plans for 2 months with code SUCCESSFUL Visit our 5% Journal Newsletter filled with Business, Marketing Strategies, and Founder Notes Join the Hairdressing Made Easy Academy Key Takeaways:

In this episode of The Heartland Multifamily Show, I sat down with Gary Agajanian, Isaiah Garman, Trot Carey, for a conversation about one of the challenges every growing business eventually faces: balancing experience with a new perspective. Years of experience teach you how to recognize patterns, avoid mistakes, and understand everything that has to happen behind the scenes to turn an idea into reality. But experience can also make it easy to rely on what has worked before, even when the market, technology, customers, and the way people communicate are changing. We get into where younger professionals can bring real value, why experienced business owners still need to adapt, how different generations approach marketing and client relationships, and why the best answer is rarely choosing one side over the other. We also talk about mentorship, earning trust, hiring for character and work ethic, bringing new ideas into an established business, and building a company that continues to grow beyond the person who started it. If you are building a business, investing in multifamily, mentoring the next generation, or learning from someone with more experience than you, this episode is about how both generations can bring something valuable to the table.   00:00  Who Knows More in Business: Experience or a Younger Perspective? 03:55  How Did Gary Agajanian Build His Business Career? 05:23  What Can Starting a Business at 16 Teach You? 09:06  How Can a Career Pivot Create New Business Opportunities? 09:43  How Did Wine Grape Brokering Become a Bigger Business? 10:51  Can Business Setbacks Lead to Bigger Opportunities? 13:21  How Much Does Experience Matter in Business? 14:36  What Do Experienced Business Owners Miss? 17:32  Can Leaders Lose Touch With Frontline Work? 20:06  How Has Technology Changed Manual Labor and Farming? 24:10  Why Do Multifamily Real Estate Transactions Take Longer Today? 27:18  Can Focusing on Operations Make You Lose Touch With Capital Raising? 28:28  How Do Business Owners Stay Connected to Clients as They Grow? 30:28  Why Do Experienced Business Owners Resist Change? 33:04  Why Is It Hard to Change a Business Model That Already Works? 35:46  Does the Source of Advice Affect How Seriously Leaders Take It? 36:02  Should Younger Employees Challenge Proven Business Systems? 38:04  How Should Experienced Leaders Evaluate New Business Ideas? 39:11  What Frustrates Younger Professionals About Experienced Mentors? 40:48  When Should Younger Teams Challenge a Mentor's Marketing Idea? 42:55  Can Modernizing Direct Mail Improve Response Rates? 44:25  Can Younger Employees Improve a Marketing Strategy? 45:10  How Can Frontline Employees Spot Market Trends Earlier? 46:10  How Are Younger Investors Changing Multifamily Real Estate? 47:32  How Do You Combine Experience With a Younger Perspective? 47:53  How Should Different Generations Communicate With Clients? 49:08  Why Does Marketing Work Differently Across Generations? 50:38  What Should Business Owners Know About Working With Younger People? 51:28  Why Must Business Owners Keep Adapting to Stay Competitive? 52:16  Why Should Growing Companies Recruit Talent and Capital? 53:35  Should You Hire for Character and Work Ethic Over Skills? 54:21  When Should a Growing Business Bring In Partners? 54:42  How Do You Build a Business That Can Run Without You? 57:20  Why Does Mentorship Matter for Young Professionals? 58:01  How Can Young Employees Earn More Trust and Responsibility? 58:53  Why Do Different Generations Work Better Together?

Episode 231: Stuck at the Same Level in Your Coaching Business? Get That Fixed Here: https://go.digitaltrailblazer.com/7-dollar-biz-auditMost business owners walk into networking events ready to pitch within the first two minutes, then wonder why nobody buys and nobody remembers them. That habit kills the referral partnerships and strategic relationships that actually move a digital business forward.In this episode, Barry Bradham teaches us how to turn strangers into long-term collaborators. He shares what to say instead of pitching, how to build a follow-up system so new contacts don't go cold, and an unconventional icebreaker that gets even hard-to-reach decision-makers to take your call.About Barry Bradham: Barry Bradham is an entrepreneur, systems builder, automation strategist, and business mentor who helps business owners simplify operations, improve client experience, and scale with clarity. He is the founder of several ventures at the intersection of marketing, technology, automation, and AI, including Surfline Media, Metaverse Digital, DigiLink, Street Beat Promo, OneFlow, and Wrrkflo — platforms that help agencies and service-based businesses organize client requests, communication, and fulfillment, including through white-labeled client portals.Beyond his companies, Barry is passionate about relationship-driven growth. As a Regional Director with M3 Linked across California, Florida, and Greater Houston, he connects entrepreneurs, executives, and professionals around collaboration, referrals, and leadership. He speaks on entrepreneurship, automation, AI, and what it takes to become a "Calm CEO" — a leader who runs on vision instead of constantly reacting to fires.Connect with Barry:https://digilink.global/barrybradham-entrepreneur https://www.linkedin.com/in/barrybradham/ https://www.facebook.com/barrybradham https://www.instagram.com/barrybradham_entrepreneur/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Beautiful flowers absolutely matter.They get attention. They stop the scroll. They make someone say, “Oh my God, that is gorgeous.”But beautiful flowers alone are not a marketing strategy.In this episode, Jeni breaks down why florists can have incredible portfolios and still struggle with inconsistent inquiries, low-quality leads, poor website conversion, price shoppers, and weak referral pipelines.Because pretty flowers answer only one question:Can you make beautiful flowers?Your potential client has a lot more questions.Can I trust you?Are you right for my wedding?What is it like to work with you?Can you handle my venue?Can you execute something complicated?What does this cost?How do I actually hire you?Jeni explains why strong marketing needs to tell the whole story—from getting someone's attention to helping them understand why you are the right person to hire.Instead of only posting a finished centerpiece, talk about the client's vision, the problem you solved, the design decisions you made, how you maximized the budget, what happened behind the scenes, and how you helped bring the entire experience together.That is what moves you from flower maker to expert.Jeni also shares why personality, education, trust, storytelling, social proof, repetition, and clear calls to action all need to be part of your marketing strategy.Your flowers may look similar to another talented florist's work.The experience of working with you should not.In this episode, Jeni talks about:Why pretty flowers alone do not create consistent inquiriesHow marketing has changed in a world where people question whether images are even realWhy clients are searching for trust, not just inspirationThe questions your marketing needs to answer beyond “Can you make beautiful flowers?”How storytelling positions you as an expertWhy sharing your thought process makes your content more valuableHow client stories can demonstrate that you go the extra mileWhy personality should be part of your marketingHow educational content builds authorityUsing testimonials, reviews, publications, and behind-the-scenes content to build trustWhy context turns a pretty photo into a sales toolThe importance of clearly explaining what you sellWhy telling people how to work with you is not salesyWhy repetition is essential in marketingHow to audit your last nine Instagram postsThe four things your marketing needs to do: Show, Teach, Connect, and InviteThe four-part marketing frameworkShowShow the beautiful work.TeachDemonstrate your expertise and help clients understand the process.ConnectLet people experience your personality, values, process, and point of view.InviteTell them what you offer and exactly how to take the next step.Pretty flowers are only the show piece.Key takeawayPretty flowers are content.They are not the entire marketing strategy.Beautiful work gets attention, but trust gets bookings.Action stepOpen Instagram and look at your last nine posts.Ask yourself:How many simply show flowers?And how many:teach something?build trust?tell a story?show personality?explain your process?answer an objection?invite someone to inquire?Find the holes and start filling them.Mentioned in this episodeThe Floral CEO Mastermindhttp://floralceo.com/mastermind

*Original Airdate: November '24 Upgrade to the Ad Free Premium Podcast Experience - https://rachelhollis.supercast.com Get your copy of Rachel's Book Here: Audible, Amazon, Barnes & Noble, Books-A-Millon, Bookshop.org, or wherever books are sold! To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices In this Friday Favorites episode of The Rachel Hollis Podcast, Rachel sits down with bestselling author Seth Godin for a wide-ranging conversation about strategy, entrepreneurship, and building meaningful work. Seth challenges listeners to stop chasing everyone's approval, focus on serving a specific audience, charge what their work is worth, and create value by becoming indispensable rather than interchangeable. Together, they explore why success comes from making intentional choices, embracing the discomfort of growth, detaching from outcomes you can't control, and consistently creating work that is generous, remarkable, and true to the people it's meant to serve. *Friday Favorites are a collection of our all-time most popular episodes replayed for the newest members of the community and anyone who wants a relisten. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bobby Kough is closing 300+ wholesale deals a year across three markets. A former Army captain, he built I Buy STL alongside sister markets in Little Rock and Wichita by handing full ownership to people he trusted. In this episode he covers direct mail marketing and cost per lead, plus the team building lessons behind his growth. He also breaks down the mindset shift that keeps a growing wholesaling business from stalling out after a big month.   KEY TALKING POINTS: 0:00 - Intro & 305 to 500 Deals 1:00 - Overview of I Buy STL 3:19 - Finding Buyers in Every Area 5:14 - From Military to Real Estate 10:03 - Building the Business with Jimmy 11:05 - Brother Launches Little Rock 14:16 - Marketing Strategy in Little Rock 21:29 - Wholesaling Across the Illinois Border 23:34 - Funnel & Conversion KPIs 26:34 - Mindset & The Parachute Effect 29:29 - Building a Team Around Talent 33:40 - Should You Move to the Owner's Box? 37:39 - Special Ops Team Philosophy 41:02 - Advice for Starting a Business 43:23 - Outro LINKS: Instagram: Bobby Kough https://www.instagram.com/bobbykough99/   Website: I Buy STL https://www.ibuystl.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/ 

— What separates those who thrive from those who remain stuck? Is success determined by talent, circumstances, or something deeper?  In today's conversation, we explore the power of mindset and how the way we think shapes the way we live. We'll discuss how limiting beliefs can quietly hold us back, why resilience is often more important than talent, and how our thoughts, emotions, and daily habits influence the results we create in our lives. We'll also dive into the relationship between mindset, manifestation, and purposeful action—examining how lasting transformation occurs when we align our vision with consistent effort. Along the way, we'll explore practical tools for overcoming self-doubt, navigating setbacks, cultivating confidence, and developing the mental resilience needed to pursue our dreams. At its heart, this conversation is about becoming the person capable of creating the life you desire—not through luck or circumstance, but through intentional awareness, growth, and action. It is an invitation to discover how changing your mindset can open the door to greater success, fulfillment, meaning, and joy. Valeria sits with Alexander Pelley — He is the author of  "The Champion's Mindset: Unlocking The Power Of Positive Thinking, Manifestation, Success."  Alexander (Alex) Pelley is a global mindset and business strategist and the international best-selling author of The Champion's Mindset. He is a certified speaker and coach with Maxwell Leadership and the Brave Thinking Institute, holds an MBA from Edinburgh Business School, and completed the Marketing Strategy program at Cornell University. Over the past 20 years, Alex has coached business executives to achieve extraordinary levels of success, and following a profound personal tragedy, he dove into in-depth research on mindset, neuroscience, and performance. He now combines these experiences to help leaders and high performers unlock breakthrough results in both business and life. Today, he empowers entrepreneurs, executives, and elite performers with the Champion's Mindset—a practical framework for mental resilience, clarity, and peak performance. To learn more about Alexander Pelley and his work, please visit: https://alexanderpelley.com/

Today we are talking about "Why My Marketing Strategies to Make Your Startup MONEY from DAY 1"  gigstrategic.com seancastrina.com