Podcasts about marketing strategies

We all know that data is essential to understanding our businesses and growing our sales. But looking at data can sometimes feel like a daunting task. Where do you even begin? As an Etsy seller, you know that generating traffic to your listings is key to making sales. But what are the best ways to generate traffic? And how can you tell if your efforts are paying off? Don't worry, I'm here to help! One way to do this is to ensure you're using all the tools at your disposal to grow your sales. And that's where Etsy stats come in! Etsy provides access to a wealth of data that can help you improve your sales. It's crucial to stay on top of your statistics. By tracking your stats, you can see what's working and what's not and make changes accordingly. In this episode, I want to geek out with some data. I want to share three Etsy stats that can help you better understand your business and amplify your sales, which you might not be aware of. What you'll Learn Knowing where your traffic is coming from Finding your best listing description Getting market research out of what is working Resources for Handmade Sellers on Etsy https://www.facebook.com/groups/2174517459511712 (Join our FREE Facebook Group), Etsy Sales & Marketing Strategies for Handmade Sellers Join https://www.jenny-hall.com/etsy-accelerator (Etsy Accelerator Coaching Program here) - get daily personalized support with your shop in a private facebook group and weekly live zoom coaching calls to chat with other members too. Community, content, collabs. https://www.jenny-hall.com/offers/HrgJqmzP/checkout (Get the SEO Mini Masterclass), and Learn how to write SEO, titles and tags to increase your shop visibility and sales. Here's a https://linktr.ee/jennyhallstrategist (FREE SEO Video Training)! Grab your https://www.loom.com/share/88995676e7274640b4718a42c8e22c8b (FREE Etsy Profit Pricing Calculator) - Watch the video first to see how to use it! 

We're flipping the script in today's episode, and in this episode, it comes from a session I recently did with Marie Swift of Impact Communications on her podcast, Swift Chat. We dive into what Advisors can be doing to market towards their niche, including how to think about your audience and persona, what kind of content you should be creating, and what you should be measuring.  Learn more about what we do: www.thesevengroup.com    

Get my new weekly marketing roadmap when you subscribe to my email newsletter. I LOVE interviewing other farmers who are GREAT at marketing. Sometimes, the best way to grow our own  marketing strategy is to see what other farms are doing. Today's guest is Melissa Ballard of Bluegrass Beef in Kentucky. She has managed to build a growing, profitable farm business by attracting the right kind of client, telling her farm story, building a compelling offer, and turning them into repeat buyers. Whether you're a beef producer or a vegetable farm, there's lots of advice hiding in this episode about how to market and sell your product like a boss.

Dave is joined by Amanda Natividad (VP Marketing, SparkToro) and Kaylee Edmondson (Director of Demand Gen, brightwheel). Switching up the format and bringing on two startup marketing leaders doing the doing.Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Want to grow as a musician? Stop doing these 5 worse music marketing strategies that will waste your tons of time and money. By avoiding these worst tactics, your growth rate will increase exponentially! Join The 10x Your Fanbase 5-Day Challenge https://www.10xyourfanbase.com/livechallenge

Welcome to Part 1 of our conversation about video production with David Camburn, creative director of Swanwood Productions, a video and content production company based in Henley On Thames, Oxfordshire.Video is widely accepted as being one of the most powerful tools available to marketers to promote products and services. So why do so many businesses not utililse it? Is it too daunting? Too hard? Too expensive? In this episode we chat to David about the importance of video, how to overcome the fear of being filmed, why authenticity is key, and how the pandemic changed video production.  Connect with David and learn more about Swanwood Productions - swanwoodproductions.comAs ever, we'd love to hear your thoughts and experiences so please share!Tweet us at @meanderspod, message us on Facebook, or email meanderspod@gmail.comMarketing Meanders is hosted by Sally Green, Partner at YMS and Senior Marketing Consultant, and Sam Birkett founder of Amiable Marketing and Specialist Marketing Consultant.Connect with SallyConnect with Sam

What happens if you connect Patient Experience with Marketing Strategy with Information Technology? Just ask Chris DuFresne, VP of Experience & Marketing Technology at Allina Health. In this episode we explore Chris' unique vantage point to the transformation of healthcare. Listen as Chris explains how he's shaking up the status quo by putting different teams together and fusing disparate components of care delivery to create a hybrid journey of both virtual and physical experiences. All connected by the unique person receiving care. It sounds like future talk but it's what Chris is doing right now.

Happy Monday, Let's Talk Sales listeners! This week's guest is Keith Reynolds. Keith is the Founder and CEO of Publi.io LLC, a marketing consulting and training firm that helps companies transition from traditional marketing to an ROI-based content publishing strategy. Over the course of his career, Keith has launched 11 startups. He also serves as […] The post Rethinking Your Marketing Strategy with Keith Reynolds appeared first on Criteria For Success.

How do you grow your business with out spending thousands on ads? Or how do you make a lasting impression on the clients you worked so hard to attract?High Touch Marketing. On this episode we are talking about high touch marketing strategies to  organically grow your business with business coach, Amanda Walker. Amanda Walker is a Certified Master Coach who inspires coaches to become better coaches. Amanda is passionate about helping coaches and online service based business owners get their clients massive results in order to grow a profitable coaching practice.Connect with Amanda and learn more:www.amanda-walker.comInstagram: @awalkmywayDo you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business! Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz Want to learn more about The Consistency Corner Marketing Method? Check out the workshop and course to help you apply it to your business at https://www.ruthiesterrett.com/method

Every business should have a podcast.Here's why:- It enables you to engage and educate your target audience like nothing else.- It's a great way to develop relationships with both clients and thought leaders you admire.But podcasting, like anything, is flawed.If you want to learn more about the pros and cons of starting a podcast as an entrepreneur, check out episode #140 of the Business Growth Accelerator Show!Here's what was covered on the show:

Grain Marketing Strategies for Current Conditions Findings from Decades of Rangeland Research Kansas Agricultural Weather   00:01:00 – Grain Marketing Strategies for Current Conditions: K-State grain market economist Dan O'Brien covers the relationship between the grain futures markets as well as some insight for producers on whether-or-not to sell or stay put in these current market conditions 00:12:00 – Findings from Decades of Rangeland Research: K-State range scientist Keith Harmoney discusses the relationship between precipitation and rangeland forage production KSU Beef Tips Article 2013 Report Keith Harmoney's email address: kharmone@ksu.edu 00:23:00 – Kansas Agricultural Weather: K-State meteorologist Chip Redmond reports on Kansas agricultural weather   Send comments, questions or requests for copies of past programs to ksrenews@ksu.edu. Agriculture Today is a daily program featuring Kansas State University agricultural specialists and other experts examining ag issues facing Kansas and the nation. It is hosted by Samantha Bennett and distributed to radio stations throughout Kansas and as a daily podcast.   K‑State Research and Extension is a short name for the Kansas State University Agricultural Experiment Station and Cooperative Extension Service, a program designed to generate and distribute useful knowledge for the well‑being of Kansans. Supported by county, state, federal and private funds, the program has county Extension offices, experiment fields, area Extension offices and regional research centers statewide. Its headquarters is on the K‑State campus in Manhattan.

The financial industry has seen massive changes and innovations over the past few years. While moves to digital-first experiences have clear transitions for sectors such as retail, they look very different for financial services organizations. In this episode, Merkle's Jonathan Gagliano and Regions Bank CMO Abbas Merchant define the largest customer experience challenges and opportunities in the financial services industry and how to measure the impacts of this transformation. Other topics discussed: • How financial services organizations can provide customers value in exchange for data • How Regions Bank personalizes experiences • The new consumer of financial services and how to think about them Resources: 2022 Imperatives (https://go.merkleinc.com/l/579173/2022-06-13/f79k7h)

Your signature marketing strategy is the way you get clients that always works for you. This is how you create rock-solid confidence, freedom, and security in your business. Creating your signature marketing starts with deciding which strategy you want to use to attract clients and how you want to nurture those leads to convert them into paying clients. You get to decide because showing up consistently is key to getting results and this is so much easier when you choose a strategy that you like.   In this week-long series, I curated podcasts from guests that dive into different strategies that you can use to grow your business. This is the perfect lead-in to Season 5 of The Magnetic Entrepreneur Podcast, launching July 4th, where you can follow along each week as I work with parenting coach, MegAnne Ford, in our 1:1 coaching sessions to define her signature marketing system.   Think of me as YOUR business coach and join me each week as we take a deep dive into MegAnne's business for insights and takeaways that you can apply to your business too. Let's do this together!

It's no secret that social media is a powerful tool when it comes to marketing. But what happens when your old strategies start to feel stale? In this episode of Cash In On Camera, Nicole Morgan joins us to share three tips for freshening up your social media marketing strategies! Watch the full LIVE video interview on Sheryl's YouTube channel here: https://youtu.be/IHoEDG-Svzw --- Send in a voice message: https://anchor.fm/sherylplouffe/message

Create partnerships that boost visibility for your small business.Today we talk about one of my favorite free marketing strategies: borrowing audiences and creating partnerships. This is a great, inexpensive way to boost your visibility to your target audience, but does take time to build. Here's what you want to do: first, you want to cultivate a relationship: help share their content, volunteer to fill in gaps that they advertise for, be active in their audiences Once you've cultivated a relationship, and this will take time, look for gaps that you can help fill for them Propose a partnership that allows you both to win - you don't want to be selfish and use it simply as an opportunity to advertise to their customers, but rather as a way to boost their credibility and get a nod from them Ways that you can do this: look for other local partners that aren't in direct competition with you, but are parellel to your products/service identify areas of overlap and gaps for each other that you can fill  brainstorm ways that you can cross promote each other and help lift each other up: emails, co-hosting events, sponsoring events, giveaways with each other's products Use https://www.amazon.com/Wealth-Connection-Approach-Business-Personal-ebook/dp/B09YNZ2HMZ/ref=sr_1_1?crid=360FPO3JPXRQC&keywords=the+wealth+of+connection&qid=1655986359&sprefix=the+wealth+of+connection%2Caps%2C95&sr=8-1 (The Wealth of Connection) to give you a roadmap about how to build genuine relationships and partnerships. Music: Tuesday by Sascha Ende, Music.io

I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight. She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that, she's hosting a radio show 5 days a week. How does this former freight broker turned c-suite leader now creator do it all? Well, she breaks it down for us in this interview live from Freightwaves The Future of Supply Chain. Follow Grace Sharkey on Linkedin and her work on FreightwavesDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok

Many trainers and coaches don't see themselves as marketers.   It's perhaps not your natural strength but you have to be able to market yourself so you can find people who need what you do.   How do you market yourself right now? Public speaking? LinkedIn posts?Videos? Email marketing?   For me, it's all of these things and more.   Today I'm going to give you 5 ideas to help you build your go to market strategy.   When you have these 5 things in place, you are going to be in a position to target and communicate with the right people so you can attract paying clients for your programs!

Your signature marketing strategy is the way you get clients that always works for you. This is how you create rock-solid confidence, freedom, and security in your business. Creating your signature marketing starts with deciding which strategy you want to use to attract clients and how you want to nurture those leads to convert them into paying clients. You get to decide because showing up consistently is key to getting results and this is so much easier when you choose a strategy that you like.   In this week-long series, I curated podcasts from guests that dive into different strategies that you can use to grow your business. This is the perfect lead-in to Season 5 of The Magnetic Entrepreneur Podcast, launching July 4th, where you can follow along each week as I work with parenting coach, MegAnne Ford, in our 1:1 coaching sessions to define her signature marketing system.   Think of me as YOUR business coach and join me each week as we take a deep dive into MegAnne's business for insights and takeaways that you can apply to your business too. Let's do this together!

For Christine Hampton, starting an Etsy e-commerce business was incredibly challenging. She was selling bleached sport t-shirts, a product with much potential, but she couldn't get her t-shirts found for months. Making only one sale, she was determined and motivated to make her Sports Mom Shirt Shop business a success by joining our Etsy Accelerator. In less than two months, she sold over 200 bleached sport t-shirts with the help of proven sales and marketing strategies that also propelled many Etsy Accelerator members into success. Now, her neighbors are asking for custom t-shirt orders for their businesses, and some of them, including her husband, are helping out filling orders. The biggest thing is that she is just getting started! In this episode, we'll explore Christine's story and learn how she achieved this impressive feat in such a short period of time with the help of small tweaks that made a huge difference and how you can also reach the same level of success with the help of Etsy Accelerator! Christine is the founder of Sports Mom Shirt Shop. She is a mom of three (3) kids and married to her high school sweetheart living north of Atlanta. They love spending time at the ball field and eating yummy ice cream! What you'll Learn Collaborating with a team of experienced coaches and fellow Etsy sellers Small and simple strategies that worked for Christine How Christine went from seen to sold without paying for ads "You can spend hours of your time learning how Etsy works, or you can just join Etsy Accelerator and post a question in like the group and get an answer."-Christine Hampton Connect with Christine Hampton Christine's Etsy Shop: https://www.etsy.com/shop/SportsMomShirtShop (SportsMomShirtShop) Instagram: https://www.instagram.com/sportsmomshirtshop/ (sportsmomshirtshop) Resources for Handmade Sellers on Etsy https://www.facebook.com/groups/2174517459511712 (Join our FREE Facebook Group), Etsy Sales & Marketing Strategies for Handmade Sellers https://www.jenny-hall.com/offers/HrgJqmzP/checkout (Get the SEO Mini Masterclass), and Learn how to write SEO, titles and tags to increase your shop visibility and sales. Here's a https://linktr.ee/jennyhallstrategist (FREE SEO Video Training)! Grab your https://www.loom.com/share/88995676e7274640b4718a42c8e22c8b (FREE Etsy Profit Pricing Calculator) - Watch the video first to see how to use it! 

Although it's critical to their success, prospecting can seem like a never-ending chore for Fractional CMOs, but it doesn't have to be! Casey Stanton discusses how Fractional CMOs should approach prospecting to find new business opportunities, how to make sure prospecting remains a priority, and what you can do to honor your time commitments.   Takeaways: To avoid prospecting feeling like a chore that you know you have to do, block out time on your calendar. Create times that are specifically just for prospecting. Beyond simply scheduling the time to prospect in your calendar, you need to approach it strategically and, more importantly, you need to actually do the work during that timeframe.  You need to honor your own time with the same reverence you have for other people's time. When you start engaging with a project and someone else has their own problem, it can be hard to avoid dropping everything to plunge into helping them. Right now, create a recurring time in your calendar for two hours, twice a week to prioritize prospecting. Your calendar reflects your priorities in life and if you are not scheduling in time expressly so you can prospect, prospecting is not a priority to you. Be mindful of your “self-commitment muscle” and remind yourself to show up and honor the times on your calendar.   Quote of the Show: “If you're not blocking your calendar, it's not a priority to you”  - Casey Stanton   Shout Outs: Jesse Stoddard - Fractional CMO in the CMOx Accelerator Wyatt Woodsmall - Author and Executive Coach   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/call/ The Fractional CMO Method: https://cmox.co/book   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/0gCEX86LxPs 

Your signature marketing strategy is the way you get clients that always works for you. This is how you create rock-solid confidence, freedom, and security in your business. Creating your signature marketing starts with deciding which strategy you want to use to attract clients and how you want to nurture those leads to convert them into paying clients. You get to decide because showing up consistently is key to getting results and this is so much easier when you choose a strategy that you like.   In this week-long series, I curated podcasts from guests that dive into different strategies that you can use to grow your business. This is the perfect lead-in to Season 5 of The Magnetic Entrepreneur Podcast, launching July 4th, where you can follow along each week as I work with parenting coach, MegAnne Ford, in our 1:1 coaching sessions to define her signature marketing system.   Think of me as YOUR business coach and join me each week as we take a deep dive into MegAnne's business for insights and takeaways that you can apply to your business too. Let's do this together!

Skyler Reeves is the Founder and CEO of Ardent Growth out of Murray, Kentucky. They are a company that helps B2B SaaS companies get more value from their content by blending qualitative customer insights with their proprietary content prioritization algorithm. Skyler is on a mission to blend data and creativity to make the web a better place. He holds degrees in both computer science and philosophy (MSU) and is an Iraq War veteran.In this episode, we talk about Skyler's journey from war veteran to going to college to study computer science and philosophy to founding an agency focused on SEO and marketing and helping B2B SaaS companies scale their organic traffic with their internal software.  He also shares why he's investing in a coach, in building out a sales operation for Ardent Growth, and his insights on his experiences of hiring the right people for your agency.This Cast Covers:How Skyler's love for creating solutions to unsolvable problems and philosophy got him into the world of SEO and marketing (02:27)His reasons for joining the military right out of high school and what his experience returning to civilian life was like (05:31)The genesis of Ardent Growth and his transition from working in logistics to building his own digital firm (09:44)The value of investing in a coach, having someone speak into your life and your business, and how to go about finding a good coach (11:43)Why his coach told him about bringing the internal technology Ardent had built out to B2B SaaS companies, private equity, VCs, and agencies (15:58)The core problem this internal tool has helped solve for a lot of companies looking to invest in content and SEO (17:32)  How they realized the value of their technology would be a great help for digital marketing agencies (19:25)Did Skyler ever desire to go to market with their tech and make it customer-facing or was the motivation always to serve them internally as they serve other people? (20:21)How having this internal tool helps their profit margins as an agency (21:40)Goals and priorities for the agency as Skyler looks to the future of Ardent aside from investing in building out a sales operation (26:54)Skyler's decision to push working into the VC and private equity industry as well (31:06)Why SEO is a challenging endeavor for agencies specifically to get right (33:06)Skyler recommends where SDA as an agency should focus when it comes to SEO-related efforts (35:45)Areas where Skyler might still be struggling with in the agency and what he's doing to work on them (37:20)One of the largest mistakes Skyler's done growthwise for the agency is not thinking about people (41:01)A pretty interesting rule Joey made up when it comes to hiring the best talent for his agency called the 95-5-90 (42:45)Why Skyler likes looking for coachable people (45:48)What Joey looks for in people related to mindset (46:45)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindSkyler Reeves | LinkedInArdent Growth

Peep Laja is founderand CEO at Wynter and CXL.Be a part of the Exit Five B2B marketing community at exitfive.comThis episode is brought to you by Metadata: https://metadata.io/Metadata helps demand gen. marketers automate paid campaigns and drive more revenue. Learn why more B2B SaaS companies are using Metadata to grow revenue at Metadata.io.

Ideally, you should have the marketing basics for your remodeling and custom home building business. This week, Spencer will help you think about implementing more advanced marketing strategies that should inspire you and show you what's possible even for smaller businesses. From workflow automation to building a media empire, we want to help you grow farther and faster. Start listening now!

Joyann Boyce, Founder of Arima & Co, talks about the importance of inclusive marketing. As the TikTok generation grows older and audiences become more diverse, inclusive marketing will need to be part of your marketing arsenal. While it's easy for us as marketers to default to stereotypes, thinking about how we can get our campaigns to touch as many people as possible, is where the magic really is. Today, Joyann discusses creating inclusive marketing strategies. Show NotesConnect With:Joyann Boyce: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you have an organic social media marketing strategy? Chalene feels that this is one of the biggest mistakes entrepreneurs make when it comes to promoting an upcoming launch, product or anything else you may be selling or offering.  In this Quick Tip Tuesday Chalene will explain why not having some kind of organic social media strategy is such a big mistake. Why so many entrepreneurs are spending hours on social media creating content that will not benefit them when it comes to building excitement or anticipation for any products or services. As well as sharing what an ideal social media strategy should look like.      Check out Bret's ALL NEW Course Money Matters 101 at Chalene.com/moneymatters     Check out InstaClubHub!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!)  InstaClubHub.com     Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow   Links from Today's Episode: Brace Yourself for the Social Media Recession | Quick Tip Tuesday - 591   Join our NEW, awesome PodSquad on Facebook here!     Subscribe to The Chalene Show!!!   Links you may want to check out:  Check out MarketingImpactAcademy.com Leave Chalene or Brock  a message or ask them a question at  (619) 500-4819 Not sure what your thing is? Go to Chalene.com/MyThing  Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift  HERE   Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson    Facebook: www.Facebook.com/Chalene    TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock   Stop dieting & start living:  PhaseItUp.com     Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life!     Be sure you are subscribed to this podcast to automatically receive your episodes!!!      Get episode show notes here: www.chalenejohnson.com/podcast      Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene

In today's competitive marketplace, online visibility is essential for businesses of all sizes. By staying active on social media, you can ensure that your brand remains at the forefront of people's minds.

Your signature marketing strategy is the way you get clients that always works for you. This is how you create rock-solid confidence, freedom, and security in your business. Creating your signature marketing starts with deciding which strategy you want to use to attract clients and how you want to nurture those leads to convert them into paying clients. You get to decide because showing up consistently is key to getting results and this is so much easier when you choose a strategy that you like.   In this week-long series, I curated podcasts from guests that dive into different strategies that you can use to grow your business. This is the perfect lead-in to Season 5 of The Magnetic Entrepreneur Podcast, launching July 4th, where you can follow along each week as I work with parenting coach, MegAnne Ford, in our 1:1 coaching sessions to define her signature marketing system.   Think of me as YOUR business coach and join me each week as we take a deep dive into MegAnne's business for insights and takeaways that you can apply to your business too. Let's do this together!

Hi Clean Nation! Welcome to the podcast. Today, we have Lindsay chatting with Tracey about her marketing/copywriting expertise. Though Tracey is an incredible mindset coach, her secret weapon, as our clients come to learn, is copywriting and marketing. Today she is going to come from that approach and talk to you about two things you should be doing in your marketing and one thing you should not be doing.  1:20 Effective Marketing is Understanding Human Behavior 10:04 How to Use this With Current Clients 13:22 Nice Doesn't Sell  19:31 Thou Shalt Not Be Boring Love the idea, but find it overwhelming? Want to learn the next steps like, what to actually say on the call? Jump on a call with one of our coaches and learn strategies on how to grow your cleaning company and start loving your job every day! Book here 

There are only four true currencies out there. And no, I'm not talking about crypto. The four currencies are:1. Your Time2. Your Money3. Your Knowledge4. Your SkillThis episode breaks down how to acquire, maintain, and utilize the four currencies to get what you want, both professionally and personally.Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkListen to this Strategy Accelerator Episode with Agency Accelerated Podcast Discover The 5 Growth Secrets To Get More Business via AgorapulseDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy 

Your signature marketing strategy is the way you get clients that always works for you. This is how you create rock-solid confidence, freedom, and security in your business. Creating your signature marketing starts with deciding which strategy you want to use to attract clients and how you want to nurture those leads to convert them into paying clients. You get to decide because showing up consistently is key to getting results and this is so much easier when you choose a strategy that you like.   In this week-long series, I curated podcasts from guests that dive into different strategies that you can use to grow your business. This is the perfect lead-in to Season 5 of The Magnetic Entrepreneur Podcast, launching July 4th, where you can follow along each week as I work with parenting coach, MegAnne Ford, in our 1:1 coaching sessions to define her signature marketing system.   Think of me as YOUR business coach and join me each week as we take a deep dive into MegAnne's business for insights and takeaways that you can apply to your business too. Let's do this together!

There are countless ways to value a business. But the mistakes people make are almost always the same.Here are some common exit strategy pitfalls to keep in mind:It's not about you: The people that are buying your business are buying it because they think it can be valuable for THEM. When exiting, appeal to the buyer's interest.Your business is not your baby: Your children are your babies. The business is just a project you work on. Never get too attached, otherwise, you might miss on a good offer.Wanna hear more tips on how to exit your business in the right and least painful way possible? Check out my interview with award-winning business coach Christine Nicholson on episode 139 of the Business Growth Accelerator Show!Here's what Christine and I covered on the show:

Original Air Date: August 13, 2020 A few months ago, my nephew and I came up with an epic idea for a T-shirt company. It began when I asked when he planned to come out and visit Adaora and me again. He said he needed to get the funds first; so I proposed we sell t-shirts to get the money that he needed. We decided that he'd design them, and I'll sell them through Facebook and IG ads. And boom. Just like that, we had an e-commerce company. Even before COVID-19 disrupted the economy and the way we shop, e-commerce was a trillion dollar industry in the U.S. alone. E-commerce has revolutionized our ability to sell products directly to consumers without having to go through gatekeepers or big box retail. Now, while it is relatively easy to get your product loaded onto Etsy or Shopify, marketing that product can be quite a task. That is where e-commerce consultants like Veena Gandhi step in. Veena is a strategic digital marketer who specializes in providing creative and innovative solutions to advertising agencies, small businesses, start-ups, and entrepreneurs on the cluttered world of the Internet. She is also the founder of Digital Street, which is a marketing agency that builds successful sales funnels for fashion, beauty, lifestyle and fitness e-commerce brands. Whether you're a seasoned brand or are just getting started in e-commerce, this interview will serve you. Rather than just giving general information you could google for yourself, Veena got down to the nitty-gritty of how to build a successful e-commerce campaign. Veena shared her knowledge on: How to build audience personas for your Facebook ads. The importance of data, and how to analyze it. How to set up your creative strategy for an ads campaign. Which metrics to use in determining which ads to turn off and which ones to increase ad spend on. The importance of testing your ads and campaigns. How to use Instagram stories as a retargeting strategy. For agency owners, media buyers, and ad managers, you will walk away from this interview with a plethora of industry secrets If you're just getting started in e-commerce and are worried this might go over your head, don't worry! Jump in and learn from a master of her craft. Alright. That's enough from me. Let's jump into this week's episode. If you have any questions or would like to reach out to Veena, you can do so through her website - http://digitalstreetau.com/.

Running successful ads requires a lot of skill and patience.If you don't have those qualities, you're better off not doing ads.On the latest episode of the Garlic Marketing Show, Marcus Cudd of SearchworxX, reveals the IMCA award-winning advertising strategy that grew an Insurance Company's ROAS 10X.What You'll Learn:The Process That 10X'D An Insurance Carrier's ROASONE THING That Made a Huge DifferenceWhy Focusing on ONE Marketing Channel Is Not EnoughWhy Creatives Are CrucialConnect with Marcus:LinkedInWork With Marcus and His TeamFollow Searchworxx on LinkedInFollow Searchworxx on TwitterResources:Connect with IanSupercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.

Are you publishing a bunch of video content but it's not working? Is your video engagement  low and your audience doesn't seem to care? If so, we've got the answer for you.Find out how to polish up your video content and more on this episode of This Week In Marketing. What you'll learn in this episode:Why it's not connectingHow to put stuff out that you find interestingUsing B-Roll footage, music and more!Let's get into the convo with Joyce and me. For more information on improving your social media engagementClick here to learn more: https://metigy.com/metigy-learning/how-to-improve-your-declining-social-media-engagement/ Find Joyce here:on Linkedin

You've got a marketing strategy, right? Maybe you're going to do a FB ad campaign, write 2 blogs/week, and try & get 10 new clients into your program by next quarter. Sounds like a strategy, yes? No. Part of why marketing remains difficult is that people confuse marketing strategy with marketing tactics with marketing plans. They are NOT the same, and when we don't understand the nuances, it hurts our efforts- no matter how much WORK we're putting in! If you've felt exhausted by your marketing and it's not working, it may be that you don't have a strategy that's aligned, tactics that work, or a plan that makes sense! Jen & her business bestie – marketing expert Claudia Schalkx – break down all the nuances of this topic in this episode of Content Creation Made Easy. You'll get tons of examples to help you walk away understanding whether you need to focus on strategy, tactics, or plan – And create more ease in your marketing! www.jenliddy.com/toolbox Learn more about your ad choices. Visit megaphone.fm/adchoices

As marketers, we all hope that our efforts will transform a brand and have it become the talk of the town. Our next guest, Brandon Rhoten, has been able to do just this at several of the brands he has transformed. Brandon has worked at Wendy's, Papa John's and Potbelly and although his approach has differed with each challenge the results have been the same: transformational change. We learn that a company looking to adapt and evolve doesn't need to hop on the hottest trend; it needs to isolate its market problem and find a solution that aligns with its brand's positioning. In the case of Papa John's, it was moving their advertising to digital channels from traditional ones. For Wendy's, it was reasserting its voice with clever and funny ads on social platforms like Twitter to engage with a younger audience. In this episode, Brandon shares exactly how he approached evolving the marketing strategies at each of these companies to adapt to the times and ultimately get incredible results. Hear this and how they hired comedians for Wendy's Twitter account, why PotBelly hired former professional football player Peyton Manning and why Brandon studies the financial news as much as anything else, all on this episode of How I Grew This.

A lot of brands are struggling right now but using strategic marketing methods will help you get through it and see a lot of wins for your brand.In this episode, Jordan West discusses his guidelines to help you disseminate information and run a promotion effectively with a small marketing team.Listen and enjoy this episode!KEY TAKEAWAYS FROM THIS EPISODEThe one who's coming up with promotional material must come up with 3 different headlines and 2 different versions of ad copy.Make sure that all your messaging is the same across all platforms.Take your ad copy, headlines, emojis you plan on using, and discount codes and put them all in one place. The more communication that you can have, the better.Connect with Jordan here:LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/Book quick wins appointment here: https://www.mindfulmarketing.co/quickwinsThis episode we want to share about one of our partners, Clearco. Just because you're profitable doesn't mean you have money for growth - Clearco solves this.Learn more about your options and get an offer within 24 hours. By clicking the link you also get up to $1,000 off your next investment thanks to our partnership: https://clear.co/partner/upGrowth-CommerceStart here first with a simple Cash Flow Calculator to see how growth capital can impact your business: https://clear.co/partner/cashflow/upgrowth-commerce/We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply

Looking to launch a new product or business? Marketing strategist Ron Reich tells what to avoid, and what makes for success, in this interview.

Contractor Marketing - a broad subject! And a sore subject for most people, as they have had horrible experiences with marketing freelancers and agencies. We used to run a contractor marketing agency. But a few years ago we made a SHIFT. We are now a training company. The businesses that have the MOST success with marketing are the ones who truly understand it, and are doing at least some of it themselves. That is what it takes to differentiate, tell your unique story, build your brand, attract top quality talent, and grow your business consistently. What Joseph walks through in this video will open your eyes to a new way of branding and marketing your construction company. Joseph Hughes Founder Contractor Dynamics Learn About Our Marketing Training Program for Contracting Companies: Learn to Create Consistent Sales Opportunities from Social Media

Did you know that growing a business is actually difficult? I'm sure you did.But did you know a big secret in growing, sustaining, and scaling a business comes down to having clarity?Sometimes we are too quick to take action and don't spend enough time asking the right questions and getting the right answers before making any moves. This episode dives into  the five growth secrets to gain more growth and learn communication tactics to improve your conversion rate within your sales pipeline.Sales always comes down to meaningful relationships.My new book Strategize Up expounds on the three relationships of B.A.E. you need to identify by the end of every call.• Buyers• Advocates• ElevatorsToo many are focused only on those who can buy and eliminate those who can't or have no need to buy right now. Which is the wrong approach. You'll know in the first five minutes if they are interested, qualified, and ready to be a potential buyer. If they aren't a buyer, don't just end the call. Every conversation is valuable and can lead to more invaluable conversations.Apply B.A.E. to your rounds of sales calls, outbound messaging, networking, and social media efforts, and see how your whole experience will change.You'll go from thinking win-lose situation to embracing a win-win mentality!Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkDiscover The 5 Growth Secrets To Get More Business via AgorapulseDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Tune into this episode to learn: How Pluto Pillow built a referral system that's led to 20% of their orders coming from referrals. How the company's appearance on Shark Tank has impacted their business—despite not signing a deal.Why joining the 500 Startups accelerator helped Pluto Pillow expand their network of entrepreneurial peers and supercharge its growth with venture capital fundingFor more on Pluto Pillow and show notes: https://shopify.com/blog/pluto-pillow?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast 

Etsy is one of the fastest growing marketplaces on the internet- what started as a site where people could sell their crafts has now blossomed into something much more expansive and inclusive - with millions of active buyers purchasing everything from handmade jewelry to vintage clothing. And since Etsy is both international and growing rapidly, there are plenty of opportunities for you too! In this episode, we'll talk about 5 things that will help you stand out from the competition and generate more Etsy shop traffic so that you can sell more products. What you'll Learn Staying on-track with the trends Why knowing your competition matters Utilizing SEO to your utmost advantage Resources for Handmade Sellers on Etsy https://www.facebook.com/groups/2174517459511712 (Join our FREE Facebook Group), Etsy Sales & Marketing Strategies for Handmade Sellers https://www.jenny-hall.com/offers/HrgJqmzP/checkout (Get the SEO Mini Masterclass), and Learn how to write SEO, titles and tags to increase your shop visibility and sales. Here's a https://linktr.ee/jennyhallstrategist (FREE SEO Video Training)! Grab your https://www.loom.com/share/88995676e7274640b4718a42c8e22c8b (FREE Etsy Profit Pricing Calculator) - Watch the video first to see how to use it!

Trying to develop a strategy that covers all areas of your business can feel daunting. In this episode, we'll discuss how you can effectively plan your call times and appointment scheduling, email marketing strategy, branding, and more!

Jon talks with Akeel Jabber, Founder and Investment Director at HoriZen Capital, a global search and SaaS private equity group focused on software investments in privately-held businesses. Akeel Jabber is an expert in growth marketing strategy and business operations for SaaS companies, Founder and Investment Director at HoriZen Capital, previous CEO at 99 Dollar Social, and host of the SaaS District Podcast. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Akeel Jabber: Website: horizencapital.com Twitter: https://www.twitter.com/akeeljabber LinkedIn: https://www.linkedin.com/in/akeel-jabbar/

Sale day 3 of 10 for the Luminary Artist Academy. Click here to enroll in this special price during the 10 day sale! EXPLORE THE COURSE AND ENROLL TODAY. Marketing and artists have a love-hate relationship. But what if it didn't need to be this way? Artists go into art because they want to paint, to create, to be in flow, to fall in love with their subject matter and materials, to be moved. They do not go into art to become a master marketer, be tied to email and promotional schemes, be constantly brainstorming new content, or thinking of new ways to meet collectors. The marketing that an artist inevitably becomes sucked into once they decide to be a professional artist can be soul-sucking and quite frankly, derail their artistic work in an endless hamster wheel of content creation and empty promotion. Because if all of your time is spent marketing, where is the art? All of the artist's energy has gone to the external, seductive lure of more exposure. What if the solution is simply your essence? Opportunities, collectors and opportunities are drawn to who you are as a person and an artist. The qualities you hold are inherent within you—the color of your soul cannot be replicated. What if you focused more on BEING your highest expression of self and sharing that…rather than running to keep up with the more, more, more demand of marketing. What if you came at it from underneath, from deep within your soul, knowing that every time you share of yourself, wether it is an email, a sketch, a phrase….it is a sacred gift to your community. It is special. This knowledge and different way of looking at it will move you to speak and create, to ‘market' differently, and will cut through the noise. Sign up for the workshop on how to double your art income in 1 year: CLICK HERE. Learn more about Jessica's artwork here: https://www.jessicalibor.com ~ Explore courses and coaching for artists here: https://www.thevisionaryartistssalon.com ~ Explore and enroll for the Luminary Artist Academy here: https://www.thevisionaryartistssalon.com/luminary-artist-academy Contact Jessica at jlibor@jessicalibor.com or on Instagram at @jessicaliborstudio and @thevisionaryartistssalon ~ Free guide to selling your art online authentically: CLICK HERE FOR THE FREE GUIDE! OPEN CALL: Enter your art in the open call for "Legends of the Moon" with Era Contemporary and have your art digitally catalogued and sent to the moon in a time capsule with the Lunar Codex! Deadline is July 15. Click here for more info: https://mailchi.mp/jessicalibor/legends-of-the-moon-artist-signup --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/inspiredpainter/support

If you're starting a community from scratch, lack of engagement is going to be the hardest problems you face at the beginning.Here's how you solve community engagement:- Realize that audience and community are not the same. - Audiences are full of consumers that are there to just listen and consume your stuff. - Communities are about co-creation. The members and the creator create value together and work toward a common goal. The creator is just the facilitator.- Fall in love with data: Engagement of any kind and the lack of it can be solved through tracking the right metrics (what do members like, don't like, care about, etc.)- Unfortunately, community data is a hard nut to crack. Every community is unique and has its own activities that produce the most ROI. Focus on them. Looking for more community growth tips? Check out my joint-conversation with my business partner Pablo on episode 138 of the Business Growth Accelerator Show!Here's what Pablo and I covered on the show:

Podcasting is all the rage now, especially since the start of the pandemic. In fact, did you know that the number of podcasts went from 2 million to almost 3 million just since the start of the pandemic? That is a huge jump in just 2 years!In today's podcast episode, we speak with Anne Claessen, founder of The Podcast Babes, about why podcasting is the perfect content marketing strategy for your agency. This is part 1 of a 2-part series with Anne about podcasting for agencies.Anne talks about:• What you need to get started• Podcast styles and schedules• How to use a podcast to create more content without doing more work• Metrics vs Goals and what you should be measuring

145-Whether you're brand new to Pinterest or you've been marketing on there for a while you want to keep up with all the changes and put it to work for you! To help you do that I've invited Kate Ahl, Owner, and CEO behind Pinterest marketing agency, Simple Pin Media. Kate's explaining all the changes that have come about for 2022, how you can optimize the different ways that Pinners are using the app, and how to utilize Pinterest to not only market our businesses but to grow our email lists too.EPISODE NOTES:https://penandposh.com/blogs/podcast/how-to-develop-a-marketing-strategy-using-pinterest-in-2022-with-kate-ahl

Hey Performance Marketers, Last time we started talking about the Groupon business model, and in this episode, I'm going to wrap up the topic!  Today I'm focusing more on the company's push marketing strategy and the way they're generating their impressive revenue. I'm also playing with numbers, but this time really HUGE ones.You don't believe me? What if I told you that Groupon is sending 15 billion messages a month through email, SMS, and apps. Yeap, 15 billion! Or think of this - we said that Groupon has 24 million active users. That means they might have a few billion emails in their database.Pretty impressive numbers, I say!If you join me for this episode, you'll also find out 17 things that Groupon sees as the most important for their push pipeline programs.So, tune in and find out a ton of details you should be aware of when running an email campaign, which little thing can increase your revenue by as much as 800%, and even how to win free Mets tickets!Let's dive in!Key Takeaways:Intro (00:00)How does Groupon generate all its revenue? (00:58)Most important things in email marketing (03:15)Importance of personalizing your messaging (04:50)17 most important things for any of Groupon's push pipeline programs (05:54)Want to sell your business for $36m? Go follow this model! (13:50)Win free Mets tickets (15:58)Additional Resources:- Eric Beer's One Affiliate Offer Challenge- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)---Connect with Eric!- Join Eric's Text Community: 917-636-1998- Eric's website: https://ericbeer.com- Follow Eric on Instagram.- Subscribe to Eric's YouTube Channel.---Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!