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Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Eleven successful founders reveal their exact playbooks for 2026. Discover AI commerce strategies, slow content that converts, gamified loyalty tips, and community-first growth tactics. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Combining a business with a podcast creates a powerful "win-win" scenario for national brands. This episode, Favour Obasi-ike, MBA, MS unpacks how to transform your podcast from a simple communication channel into a strategic, long-term business asset. The core mission is to educate and inform your audience with valuable content that builds authority and keeps them returning. By focusing on foundational SEO, strategic content creation, and data-driven analytics, businesses can create evergreen assets that drive monetization. This approach shifts the focus from fleeting social media metrics to lasting search intent, ensuring your content serves your audience precisely when they need it, paving the way for profitable growth through advertisements, sponsorships, and subscriptions.Host Information & ResourcesReady to apply these strategies to your business? Visit playinc.online or click the link in the show description to schedule a complimentary 30-minute website audit.Favour will personally send you a recording of the audit, showing you what's happening from the outside looking in, and provide actionable next steps.Need to Book An SEO Discovery Call for Advertising or Marketing Services?>> Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit Work and PLAY Entertainment website to learn about our digital marketing services>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY Podcast>> Purchase Flaev Beatz Beats Online--------------------------------------------------------------------------------Key Topics & Timestamps1. [00:00] Introduction: The Power of Podcasting for BusinessesThis session is the third installment in a comprehensive series exploring podcasting strategies for local, regional, national, and international businesses. The central argument is that a podcast is more than just a marketing tool; when paired with a business, it becomes a win-win engine for growth. The fundamental mission of any business podcast is to educate and inform its audience, providing value that fosters loyalty and repeat engagement. However, before a business can effectively monetize its content, it must first establish a solid, discoverable presence within the vast podcasting ecosystem.2. [02:15] Foundational SEO: Is Your Podcast Discoverable?Monetization is impossible if your target audience cannot find your show. The first and most critical step for any business podcaster is to verify that their show is listed and discoverable across the podcast ecosystem. This foundational presence is the bedrock upon which all growth and revenue strategies are built. You can use the following free tools to check your podcast's visibility:• pod.link• ivy.fm• listennotes.comOnce you've confirmed your podcast is registered and accessible, you can begin to implement the core monetization strategies that this discoverability enables.3. [04:30] Three Pillars of Monetization: An OverviewThe world of podcast monetization can be complex and overwhelming. To simplify the process, this episode focuses on three primary methods that form the foundation of a sustainable revenue strategy. By understanding these core pillars, you can choose the path that best aligns with your business goals and audience. The three monetization models are:1. Advertisements2. Sponsorships3. SubscriptionsThe effectiveness of these strategies is often determined by a crucial technical decision made at the very beginning of the podcasting journey: the choice of a hosting platform.4. [06:00] Strategic Decision 1: Choosing Your Hosting PlatformSelecting a podcast host is not merely a technical detail; it is a strategic business decision that directly impacts your ability to generate revenue. It is crucial to choose a platform that is IAB (Interactive Advertising Bureau) certified, as this is often a prerequisite for receiving ads from major networks. Your hosting platform manages your RSS (Really Simple Syndication) feed, which is the technology responsible for distributing your episodes to directories like Apple Podcasts and Spotify. This RSS feed is the gateway to monetization, and it contains a surprisingly powerful and often overlooked setting that directly impacts your national reach: the language selection.5. [08:45] The Underrated National SEO Tactic: Language SelectionSmall technical settings can have an outsized impact on audience reach, and the language selection within your RSS feed is a prime example for national businesses. Correctly setting your podcast's language codec is a powerful and underrated SEO tactic. For a national business operating in the United States, for instance, setting the language to English, United States signals to algorithms that your content is specifically relevant to that national audience. This simple choice places your show "within that bracket in the algorithm," because as the speaker emphasizes, "nation and language go together."6. [12:10] The 2026 Strategy: From Fleeting Reach to Lasting IntentIn a world of short-term social media metrics, the key to long-term success is building durable, evergreen assets. While a social media post can become "obsolete tomorrow," a podcast episode focused on search intent can serve an audience for years to come. The strategic goal for 2026 and beyond is to shift focus from impressions and reach to intent. As illustrated by the "how to tie a tie" analogy, intent-driven content provides a solution at the exact moment a person needs it, creating a powerful and valuable connection that builds trust and authority.7. [15:30] Data-Driven Monetization: Using Analytics to Find OpportunityMonetization should never be based on guesswork. Podcast analytics provide the data necessary to uncover specific, actionable opportunities within your listener base. By analyzing your listener data, a national business can move from broad assumptions to targeted strategies. Your analytics can answer critical questions like:• Which are the top 5 cities listening to your show?• Which states, zip codes, counties, or districts have the most listeners?• What day of the week and time of day generate the most engagement?This data is invaluable. It allows a business to strategically partner with influencers in high-engagement cities, target sponsorships to specific regions, or schedule episode releases for maximum impact, turning insights into income.8. [18:00] Monetization Models In-Depth: Profit vs. AccessibilityThe best monetization model depends on your business's goals, specifically the balance between maximizing audience access and maximizing profit margins. Each of the three primary models offers a different trade-off. While a business can choose any model, they can also be viewed as a strategic progression: using advertisements to build broad awareness, leveraging that audience for targeted sponsorships, and finally converting the most dedicated listeners into high-value subscribers.Advertisements• Accessibility: High• Profit: Low• CPM: ~$10 - $30• Analysis: This model is ideal for building broad brand awareness. While direct profit is lower, the high accessibility generates significant activity and gets your brand name in front of the largest possible audience.Sponsorships• Accessibility: Low• Profit: Moderate• CPM: ~$25 - $50 (with rates around 40−50 being for highly targeted, premium placements)• Analysis: Sponsorships are more targeted and context-driven, focusing on a specific audience or niche. Because the partnership is more direct and relevant to the listener, the profit potential is higher than with general advertisements.Subscriptions• Accessibility: Varies (requires a private offering)• Profit: High potential• Mechanism: This model is typically executed by offering exclusive bonus content through a private RSS feed, which is separate from the public feed that distributes to apps like Apple and Spotify. A subscription can unlock access to a private community, a members-only forum, a swag bag, or exclusive meetups, creating a high-value offering for your most dedicated listeners.9. [24:00] Content in Action: Podcast Formats & SEO ChecklistSuccessful podcasting requires a deliberate approach to both the creative format of your content and the technical SEO that ensures it gets discovered. Mastering these elements will position your podcast for maximum impact and growth.Podcast Formats to Consider: ◦ Solo (Monologue) ◦ Interview ◦ Co-host ◦ Roundtable (three or more people) ◦ Theme / FacelessEssential Podcast SEO Checklist: ◦ Podcast Title ◦ Author Name ◦ Podcast Description ◦ Episode Title ◦ Episode Description ◦ Podcast Art Cover ◦ Episode Art CoverBy optimizing these foundational elements, you ensure that every episode you produce has the best possible chance of reaching its intended audience and contributing to your business's bottom line.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Send us a textCan you build a multi-million dollar marketing agency without burning out — while raising kids? In this episode, Jen interviews Kym Asana, founder of Always On Digital, about the real-life systems behind her agency's growth: flexible team schedules, trust-based management, smart hiring decisions, and the mindset shift that helps you scale beyond “it all depends on me.”You'll hear how Kym went from NYC advertising to building a woman-owned agency on her own terms, plus the #1 marketing mistake she sees businesses make when they want results fast.ALL THE LINKS MENTIONED: https://jenvazquez.com/build-a-7-figure-marketing-agency-without-burnout-with-kym-insanaTransform your service-based business with valuable insights and actionable strategies on how to find, attract, and book your ideal clients at our marketing summit.https://creativemarketingsummit.com FREE Marketing Summit: https://creativemarketingsummit.com
Jeannette meets Lucy Whittington, founder of Inspired Business Marketing. With over 30 years of experience, Lucy shares her insights on the importance of clarity in marketing and how simplicity can often be the boldest strategy. Lucy also discusses the M-O-P-S framework, which emphasises the significance of understanding one's offer before crafting a clear message, the evolving landscape of marketing in the age of AI, the necessity of personal branding, and the power of niching down to effectively reach target audiences You'll learn why: Emphasising clarity over complexity is crucial in marketing. A clear message and focused offer help businesses communicate effectively with their target audience Businesses should consider niching down to better target their ideal customers Consistent messaging is key to effective marketing. Repeating core messages helps ensure that potential customers remember and understand the value being offered, as they may not see every communication. Collaborating with other businesses or individuals who serve the same target audience can amplify reach without significant marketing budgets This episode is living proof that no matter where you're starting from — or what life throws at you — it's never too late to be brave, bold, and unlock your inner brilliant. Visit https://brave-bold-brilliant.com/ for free tools, guides and resources to help you take action now
Tired of waking up and wondering, "What should I post today?" ✋ We've all been there—on the content hamster wheel, feeling behind before the year even starts, and trying to be on every platform at once. But here's the truth: You don't need a bigger team; you need a better focus. I'm officially on the mend and so excited to share how we are kicking off 2026 with total clarity. Today, we're putting the pieces together to create a realistic 90-day marketing plan that works with your life, not against it. Here is the 3-step framework we're using for Q1: Identify Your Core Offer: Stop splitting your energy across ten different ideas. Pick the "Big Rock" you want to launch this quarter and let that drive your revenue. The 3-Part Content Strategy: Connection: Share your mission, values, and story to build trust. Awareness: Address the myths, mistakes, and "whys" behind your offer. Video: Let your audience see you and hear you. It's the fastest way to build a real relationship. Design a Weekly Rhythm: Create a simple checklist (like my 15-minute Instagram routine) so you can execute even when you're exhausted or busy with the kids. Ready to dive deeper? Tomorrow, we officially start our High-Conversion Marketing 90-Day Boot Camp inside the Corporate Rescue Plan. You'll get our best training, tools, and templates to make 2026 your best year yet. ⏰ THE DEAL ENDS TONIGHT: You can join us for just $19. That's all the recordings from this challenge PLUS the full boot camp. Click HERE to grab the $19 deal before the doors close at midnight!
Send us a textIn this episode of Imperfect Marketing, host Kendra Corman sits down with Audrey “Tech Diva” Wiggins—an early tech adopter with deep marketing instincts—to talk about how entrepreneurs can use technology without losing the human touch. Audrey shares how her love of innovation started long before today's tools, and how business owners can stay focused, credible, and authentic while navigating constant change. We discuss:The Tech + Human Balance in Modern MarketingWhy you should evaluate what you're already using before chasing the “next shiny thing”How to keep the “human factor” front and center through messaging and real customer accessWhy customer service is still a core marketing strategy—inside companies and outHow to Avoid Getting Overwhelmed by TrendsThe “pick 1–2 things and work them hard” approach (then automate as you grow)Why choosing platforms you actually enjoy helps you stay consistent and authenticWhen to delegate to tech vs. when it's time to bring in a VA or support teamA Real Transformation ExampleThe “Frankenstein website” problem: patchwork sites that look old, cluttered, and confusingWhy a modern website isn't just prettier—it's functional, cleaner, and improves the customer journeyThe importance of mobile-friendly design (because your clients live on their phones)Branding Mistakes That Quietly Cost You BusinessWhy using Gmail/Yahoo/AOL for a business email hurts credibility—and what to do insteadHow a clean email signature supports your brand without being “chunky” or overwhelmingThe self-promotion gap: why many entrepreneurs hesitate to post their own content (even when their audience is already engaged)A Hard Marketing Lesson LearnedHow choosing the wrong advertising channel can waste money fastWhy “liking the salesperson” isn't a strategy—knowing your market and ROI isWhen advertising does make sense without ROI: “passion investments” that support causes you care aboutIf you've ever felt torn between keeping up with tech and staying authentic—or you've been tempted by marketing opportunities that don't actually match your audience—this episode will give you a sharper, calmer way forward.Connect with Audrey:Subscribe to her weekly newsletter: https://www.altogether.bizHer weekly newsletter, packed with actionable marketing insights, tech trends, and resource tools designed to sharpen their skills and fuel business growth. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here
In episode 555 of 'Coffee with Butterscotch,' the brothers unpack what the How Many Dudes demo is teaching them about speed, feedback, and player expectations. They talk about influencer momentum, the challenges of balancing once players latch onto specific builds, and why moving fast matters more than ever. The episode closes with 2026 predictions, touching on AI, platform shifts, and why focused indie teams may thrive in the noise.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:35 Introduction and Welcome10:49 The Success of How Many Dudes Demo24:45 Marketing Strategies and Community Engagement25:42 Demo Development and Market Positioning29:00 Localization and International Reach31:52 Balancing Game Mechanics and Player Expectations40:19 Feedback and Iteration in Game Development45:15 Predictions for the Future of Gaming50:46 The Hardware Crisis: RAM and GPUs in the AI Era53:35 AI's Limitations: The Reality of Digital Assistants56:21 The Rise of Indie Games Amidst AI Slop01:00:29 The Search for Authenticity in Gaming Experiences01:07:51 The Future of Game Distribution: Predictions for Major PlatformsTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★
Good morning, afternoon, and evening, everybody! Happy Money Monday! Scott Carson here, finally shaking off that flu (mostly!) and ready to kick off 2026 by tackling a question I get constantly: "How do I raise private capital when I've only got $19?" This isn't about wishing for a magic cheat code or waiting for Moby Dick to show up with a half-billion-dollar fund. This episode is about the real, raw, mental game of raising money, and how to pump up those "money muscles" (yes, I like that hashtag!).I dove into the AI well (Chatbot, Gemini, all the cool kids) to get the straight goods on the top 10 marketing strategies for attracting private money. But let's be real, folks: these tools mean squat if you're not playing the mental game right. Stop being a "wallflower" at events or thinking you're "begging for money." You're offering opportunity, and it's time to act like it!Here's your no-nonsense guide to pumping up your private capital:Conquer the "Mental Money Block": Ditch the fear of "begging" and embrace the fact you're offering opportunity. Remember the "80% of sales after the fifth contact" rule – consistency, not desperation, wins!The AI-Approved Marketing Arsenal: Get the top 10 strategies (straight from the internet's brain!) for attracting investors: from compelling pitch decks and one-page summaries to killer case studies and targeted email newsletters.Your Email List is Your Gold Mine: Why owning your audience through your email database and an investor newsletter (like LinkedIn's, which hits their inbox!) is your most valuable asset, far more reliable than fickle social media platforms.ABM (Always Be Marketing) & Momentum: Learn why consistent daily/weekly marketing activities – whether it's short videos, email blasts, or networking – are crucial. You can't build "money muscles" by only hitting the gym once a month!Networking Ain't a Spectator Sport: Stop hiding! Show up at local investor clubs, ask questions, and be ready with your pitch deck. Investors fund people they know, like, and trust, not anonymous logos or people glued to their phones in the corner.This isn't about an overnight transformation (unless you "cut a leg off" to lose 50lbs!). It's about consistent action. If you want different results in 2026, you gotta do different things. And guess what? Most of you are smarter and more educated than 99% of people out there – so start sharing your "gold" (deal flow, expertise)! Don't let your "perfect" stand in the way of "delivered."If you're ready to get off the sidelines and into the game, join me at our upcoming workshop (notebuyingfordummies.com) or book a call (talkwithscottcarson.com). Let's make 2026 your most profitable year!#PrivateCapital #RealEstateInvesting #NoteInvesting #CapitalRaising #InvestorMarketing #AIMarketing #FinancialFreedom #Networking #Podcast #MoneyMuscles #PitchDeck #EmailMarketing #ConsistencyWatch the Original VIDEO HERE!Book a Call With Scott HERE!Sign up for the next FREE One-Day Note Class HERE!Sign up for the WCN Membership HERE!Sign up for the next Note Buying For Dummies Workshop HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest
Does your book marketing feel forced, awkward, or exhausting?In this episode, Jenn Grace, award-winning author and founder of Publish Your Purpose, shares a smarter way to market your book—one that actually fits who you are. With nearly two decades of experience and more than 200 nonfiction authors supported, Jenn explains how marketing can feel natural, sustainable, and effective.You'll hear why trying to copy someone else's strategy backfires, what thought leadership really means for authors, and how to avoid the post-launch drop-off that leaves so many books invisible.You'll discover:Why marketing works best when it aligns with your strengths and energyWhat thought leadership looks like without hype or a huge platformJenn's Aspen Method: a simple framework for long-term book promotionHow to stop doing everything and focus on what actually moves the needleWhy author success goes beyond sales to impact, connection, and serviceIf you want book marketing that feels good and gets results, this conversation will change how you approach promotion.Get your copy of Jenn's latest book Promote Your PurposeHere's how to connect with Jenn:LinkedInWebsite*************************************************************************When Visibility Feels Hard, Podcast Guesting Changes the Game If you know your book deserves more reach but visibility feels like a struggle, podcast guesting can open the right doors. Podcast Connections gets you in front of the audiences who need your message and your expertise. Contact them at PodcastConnections.co
Send us a textIn this dynamic episode of Living the Dream with Curveball, we dive into the booming world of supplements with industry expert John Smiddy, founder of Nutra Marketers. With over 200 products launched across various platforms, John shares his entrepreneurial journey, highlighting the critical factors that separate successful supplement brands from the rest. From his early beginnings selling rocks as a child to navigating the complexities of the supplement industry, he reveals the importance of mindset, market research, and compliance in building a brand. John discusses innovative trends like nanotechnology and personalized supplementation that are reshaping the market, and how to monetize trust while maintaining credibility. He also provides invaluable insights into customer acquisition, retention strategies, and the common pitfalls new founders face. Whether you're a budding entrepreneur or simply curious about the supplement landscape, this episode is packed with actionable advice and inspiration. Explore more about John's work and Nutra Marketers at nutramarketers.commosaic: Exploring Jewish Issuesmosaic is Jewish Federation of Palm Beach County's news magazine show, exploring Jewish...Listen on: Apple Podcasts SpotifySupport the show
Join our next BoldBrush LIVE! Webinar by signing up here:register.boldbrush.com/live-guestLearn the magic of marketing with us here at BoldBrush!boldbrushshow.comGet over 50% off your first year on your artist website with FASO:FASO.com/podcast---On today's episode we sat down with Sandra Duran Wilson, an abstract painter, sculptor, author, and scientist based in Santa Fe. Sandra discusses how her dual upbringing among scientists and artists, plus early plein air experiences with her great aunt, shaped her experimental, curiosity-driven approach to art. She explains that creating is “like breathing” and that her artistic voice emerged over thousands of paintings, influenced by her background in cognitive science and early fascination with cellular structures seen through a microscope. She also discusses how intention, story, and lived experience transform craft into art, emphasizing that story can be conveyed through color, texture, layers, and emotion rather than literal representation. Sandra describes her book Awakening Your Creative Soul and related “soul spark” exercises as a manual for weekly play and experimentation, rooted partly in her years working with people in addiction and trauma recovery. Sandra also gives us tips about quieting the inner critic, using strategies like “muting” it, keeping a playful side canvas, working quickly with timers, and embracing imperfection and surrender—especially for perfectionist oriented artists. Sandra also shares how she built a career as a full-time artist through outdoor shows, teaching, writing, and relationships with collectors. Finally, Sandra highlights her upcoming Ireland workshop and a long-term installation project wrapping burned trees in painted canvases to respond to climate-change-driven wildfires.Sandra's FASO site:sandraduranwilson.comSandra's Social Media:instagram.com/sandraduranwilson/facebook.com/sandraduranwilsonartistSandra's YouTube Channel:youtube.com/sandraduranwilson
In this episode, we dive into how vision boarding can unlock real career clarity—not just big dreams, but practical direction you can actually act on. I'm joined by Gracious Nyamupachitu, Pinterest's first Marketing Strategy & Operations Manager and the founder of VisionaryMe, who breaks down how to turn goals into a life strategy using vision boards. Drawing on her journey from corporate banking to global tech, she shares how clarity, intention, and action work together to shape career moves that actually stick. We talk about using vision boards to cut through overwhelm, align your decisions, and stay focused in seasons of uncertainty. If you're feeling stuck, scattered, or ready for your next chapter, this episode is for you.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it's their largest marketing expense, and her ROI framework. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
A FREE COPY OF JEFF'S Book DiscernmentVisit: https://JeffDudan.com If you run a business that lives on leads, quotes, and callbacks… this conversation could change your revenue. In this episode, I sit down with marketing and customer experience expert Jay Baer to talk about the advantage most small businesses keep missing: speed. Not just speed to close — speed to respond. We get into why “first contact” sets the tone for the entire relationship, the difference between being fast and being too fast, and how word-of-mouth actually works in the real world (hint: “competent” doesn't create conversations). We also talk talk-triggers — the simple operational choices that turn customers into volunteer marketers — plus what AI is changing (and what it can't replace): the human touch. If you want more leads, better close rates, and customers who actually stick… start here. Subscribe for more episodes built for business owners who want real-world tactics they can use immediately. A FREE COPY OF JEFF'S Book DiscernmentVisit: JeffDudan.com Learn more from Jay Baer:
A FREE COPY OF JEFF'S Book DiscernmentVisit: https://JeffDudan.com If you run a business that lives on leads, quotes, and callbacks… this conversation could change your revenue. In this episode, I sit down with marketing and customer experience expert Jay Baer to talk about the advantage most small businesses keep missing: speed. Not just speed to close — speed to respond. We get into why “first contact” sets the tone for the entire relationship, the difference between being fast and being too fast, and how word-of-mouth actually works in the real world (hint: “competent” doesn't create conversations). We also talk talk-triggers — the simple operational choices that turn customers into volunteer marketers — plus what AI is changing (and what it can't replace): the human touch. If you want more leads, better close rates, and customers who actually stick… start here. Subscribe for more episodes built for business owners who want real-world tactics they can use immediately. A FREE COPY OF JEFF'S Book DiscernmentVisit: JeffDudan.com Learn more from Jay Baer:
In this episode, we talk about what to do when marketing feels nonstop but results still feel out of reach. I share a simple system to cut through the noise, reduce overwhelm, and focus on the work that actually moves the needle. Instead of adding more tasks, this conversation is about choosing what matters and letting the rest go.We walk through practical steps to help you plan realistically, prioritize with intention, and create momentum without burning out. I also share how small, consistent actions can compound over time when your energy is focused in the right places. If your marketing feels heavy or scattered, this episode will help you reset and move forward with more calm and clarity.Episode 81: Marketing Strategy for the Overwhelmed Entrepreneur Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing! Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.
You don't need more hours in the day to grow your podcast; you just need smarter strategies. In this episode, I'm revealing 3 of the most effective ways to get your podcast in front of more people this month and why they work so well. You'll discover why your podcast might not be getting the attention it deserves, what most podcasters are overlooking when it comes to growth, and how to start seeing more downloads even if you're short on time.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
Text me your questions. If you are interested in working together, please include your email address. The system doesn't let me respond. Thanks!Do you wonder if SEO still matters? Are you curious if you should still do SEO today or if you need to focus on AI SEO or something else completely? Don't worry. Listen to today's episode and find out if SEO still matters in 2026 and if it does, what you need to do to help your business be more visible online. Support the showRegister now for the free SEO class and find out the secrets to being found, generating leads, and making money from Google and in AI Search like ChatGPT. https://www.etchedmarketing.com/registration-seo-class My free resources, including the Beginner's step-by-step SEO Guide and my free class, are available here. https://www.etchedmarketing.com/freebies Learn more about 1:1 Elite Marketing Coaching, where we work together for 3 months on your business. I'll help you make more money. https://www.etchedmarketing.com/marketing-coaching Join me in Simple SEO Content, my complete SEO and Content Marketing course that teaches you what to do step-by-step. It walks you through the entire process. (complete course)https://www.etchedmarketing.com/yes Join Simple Podcast SEO and learn how to grow your show quickly and easily in the self-study podcast SEO program. https://www.etchedmarketing.com/enroll My favorite marketing tools (affiliate links) Podcast recording and editing - Descript Podcast hosting - Buzzsprout Email Marketing - Active Campaign ...
Episode 201: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeReaching new audiences on Instagram without spending a fortune on ads feels nearly impossible for most business owners, leaving you stuck in an echo chamber of the same followers while fresh prospects remain out of reach.In this episode, Michelle Weger reveals a new Instagram feature that most creators are completely overlooking - one that delivered her 2.2 million views on a single post without spending a dime.She walks us through her counterintuitive strategy for using this feature in ways Instagram never intended, how to identify which content to repurpose for maximum impact, and why you only need 25 minutes per day to implement this game-changing approach.About Michelle Weger: Michelle Weger is a Productivity Expert, Resilience Speaker, and AI & Business Automation Strategist with over 14 years of proven success. Following her narcolepsy diagnosis in her early twenties, Michelle channeled that challenge into a driving force for business building and relied on automation to sustain the lifestyle she needed and to maximize every moment of wakefulness. Michelle founded Venture Creative Collective, web development and business automation agency that has generated millions in revenue despite the challenges of her living with a disability. Her bestselling memoir, “Don't Snooze Your Dreams: Lessons from Life with Narcolepsy”, has topped charts in Canada and the United States. Recognized as one of the youngest winners of Ottawa's Forty Under 40, Michelle has shared her stories and insights on CBC's Marketplace, CTV Your Morning and You Can't Ask That. She travels the world alongside her Great Dane service dog Quinn, inspiring audiences to transform perceived limitations into opportunities for growth.Check out Michelle's Book “Don't Snooze Your Dreams” for FREE here: https://michelleweger.com/dont-snooze-your-dreams-book/sample/Connect with Michelle:https://michelleweger.com/ https://www.instagram.com/daneonaplane/ https://www.instagram.com/michelleaweger/ https://www.tiktok.com/@adaneonaplane https://www.linkedin.com/in/michelleaweger/ Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
Still relying on ads and social media posts to get clients? Podcasting builds trust faster, shortens the sales cycle, and positions you as the go-to expert — without chasing leads.In this episode of The Business Ownership Podcast, I interviewed Nicole Grinnell. Nicole is a 2x business owner and founded Mic'd Up Booking driven by her firsthand experience of the power of podcasting. Her desire is to extend this powerful tool to fellow entrepreneurs and business owners.Nicole comes from a long line of entrepreneurs and small business owners. She launched her first business, Bosun Solutions, in 2017. As the daughter of a Small Business Owner turned Corporate Executive Support- she has unique insight to the needs that the Entrepreneur & CEO face in order to scale their business.Her entire career has been laced with finding family-life balance, from working for her family business, to getting married and having kids in the midst of climbing the corporate ladder. She now has a marriage, two teenage children, and has grown her businesses to $2 million in revenue. Her goal is to help other small businesses succeed. She is a client of her own services and firmly believes that podcasting is a form of marketing that can lead to great networking opportunities and business success.Want to turn conversations into real business opportunities? Learn how to grow your business with podcasting.Check this out!Show Links:Nicole Grinnell on LinkedIn: https://www.linkedin.com/in/nicole-grinnell-b6190515/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/
Get AudioBooks for FreeBest Self-improvement MotivationSteve Jobs Marketing Strategy: Sell Ideas the Apple WayLearn how Steve Jobs sold ideas—not products. Dan Lok breaks down Apple's marketing strategy and reveals how to sell your ideas with clarity and power.Get AudioBooks for FreeWe Need Your Love & Support ❤️https://buymeacoffee.com/myinspiration#Motivational_Speech#motivation #inspirational_quotes #motivationalspeech Get AudioBooks for Free Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode of the Beacon Way podcast, Adrienne Wilkerson discusses the transformative impact of AI on SEO and the emergence of Generative Engine Optimization (GEO). As search behavior shifts towards AI-driven tools, traditional SEO strategies must evolve to remain effective. The conversation emphasizes the importance of structuring content for AI responses, building topical authority, and maintaining a human connection in marketing. The episode concludes with a call to adapt to these changes while focusing on meaningful connections with audiences.For more information, visit our blog: https://www.beaconmm.com/2025/12/04/the-future-of-seo-and-ai-in-2026-how-to-stay-visible-in-the-age-of-ai-search/
In this episode, I sit down with Bob Lambert, who draws on decades of real operating experience building iconic consumer brands like Nerds to explain why sustainable growth doesn't come from clever campaigns or chasing trends. It comes from clarity, curiosity, trust, and a deep understanding of how people think, feel, and make decisions. He breaks down why so many founders struggle to stand out despite having more technology, data, and channels than ever, and how unclear messaging quietly limits revenue and momentum.Our conversation shifts beyond marketing and into leadership and culture. Bob explains how trust erodes inside teams, why leaders lose effectiveness when they stop asking questions, and how creativity suffers when organizations prioritize speed and scale over understanding. As AI and automation accelerate, he makes the case that human connection, judgment, and empathy are becoming more valuable, not less, and that founders who ignore this will fall behind no matter how advanced their tools are.You'll learn:✅ Why most founders misunderstand what actually makes brands resonate✅ How creativity, curiosity, and observation drive durable growth✅ Why unclear messaging quietly kills differentiation and trust✅ How leadership and brand failures often stem from the same root problems✅ What decades of brand-building still teach founders in an AI-driven worldIf you're a founder or entrepreneur trying to build something that compounds over time, communicates more clearly, and creates products and brands people actually care about, this episode offers a hard-earned perspective you won't get from trend-driven advice.Connect with Bob LambertGuest LinkedIn: https://www.linkedin.com/in/robertjlambert/Guest Website: https://www.human2humanllc.com/If you are a B2B company that wants to build your own in-house content team instead of outsourcing your content to a marketing agency, we may be a fit for you! Everything you see in our podcast and content is a result of a scrappy, nimble, internal content team along with an AI-powered content systems and process. Check out pricing and services here: https://impaxs.comHead to our website to stream every episode on your favorite platform, join the Founder Talk community, and submit questions for future guests–all in one place: https://foundertalkpodcast.com/Timecodes00:00 Introduction and Welcoming Bob Lambert00:10 The Story Behind Nerds Candy01:57 Marketing Strategies and Innovations05:26 Creative Process and Brainstorming07:37 Challenges and Successes in Marketing24:04 The Evolution of Marketing29:38 Personal Branding and Modern Marketing39:23 The Power of Storytelling in Branding40:03 The Evolution of Branding Strategies41:49 The Importance of Customer Relationships43:39 Human to Human: A New Approach46:47 The Role of Trust in Business50:25 Effective Communication Skills01:02:25 The Future of AI and Human Interaction01:12:43 Final Thoughts and Contact Information
FAQ Friday answering the podcasting question of "Should I Start My Podcast Before I Have a Business Offer?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Bashify founder Bre Giglio turned a party-planning side hustle into a $600,000 balloon brand by starting small and leaning into social content. In this interview, she shares how trust, transparency, and customer experience fueled Bashify's growth.For more on Bashify and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
I've got news for you: if you're doing your own marketing for your small business, then whether you like it or not, you're a content marketer. And after nearly nine years in content marketing, I've seen one thing consistently separate the people who grow from the people who burn out. It's not flashy tactics or chasing trends; it's faithful, consistent content built on a real plan. Today I'm sharing the seven practical steps I actually use to plan my content without overcomplicating it. Grab a notebook and listen in, because this is something you can implement today. Get your 2026 Annual Planning Calendar (P.S. It's pretty too) Free training: Learn how to get 300X More Website Traffic in a Year in 3 Simple Steps Get the Keyword Research Kickstart- Cut ALL the fluff and Learn how to use Ubersuggest the easiest and most effective way possible- in less than an hour! Join Simple SEO Framework & Group Coaching Program. Learn how to get 300%, 500%, even 12,000% more website traffic in a year. to get your website set up for SEO Success in a DAY & learn how to maintain a traffic-generating machine in 2hrs/ week. Ready to get your website copy AND your SEO strategy DONE in a day? Snag a spot for a VIP Copy Day! Book your discovery call here! Join the Facebook Group Email info@faithhanan.com
In this episode of The Persistent Entrepreneur Podcast, David Hill interviews Lee Pepper, U.S. Army veteran and author of Never Outmatched, about the difference between marketing tactics and a real strategy. Lee shares military frameworks that translate directly into business growth, including Commander's Intent, the Anvil and Hammer approach, and how freedom of movement builds stronger teams and better execution. They also dig into why many founders get trapped by vanity metrics, how to pick KPIs that connect to revenue, and how to evaluate agencies using your business outcomes instead of their dashboards. The conversation also touches on AI's impact on search and buying behavior, and why business owners who ignore the shift risk waking up to a pipeline that quietly dried up. What you'll learn: How to separate tactics from strategy in marketing The Anvil and Hammer framework and how it applies to digital growth KPIs that matter more than likes, followers, and views How to stop letting other people's opinions derail your marketing plan How to evaluate agencies with outcome-based metrics Why AI is changing search and discovery faster than most founders realize Connect with Lee: neveroutmatchedbook.com https://www.linkedin.com/in/leepepper/ Instagram: @theLeePepper TikTok: Lee.Pepper Connect with David Hill: Website: https://www.davidhill.ai Instagram: https://www.instagram.com/davidihill YouTube: https://www.youtube.com/c/DavidHillcoach LinkedIn: https://www.linkedin.com/in/davidihill TikTok: https://www.tiktok.com/@davidihill X (Twitter): https://twitter.com/davidihill Ring Leader AI Demo: Text or call 774-214-2076
Emily Kramer, founder of MKT1 and a longtime voice in modern B2B marketing, joins Ian Faison to unpack how AI is reshaping marketing teams, roles, and expectations.They explore Emily's concept of the “gen marketer”, and why traditional silos and specialist-heavy teams struggle in today's high-velocity environment.Key TakeawaysMarketing teams need more generalists who can connect strategy, creativity, and distribution.Speed to execution matters more than perfect alignment across functions.Big marketing wins come from coordinated campaigns, not isolated tactics.AI increases the value of orchestration and taste, not specialization alone.Marketing leaders should think in portfolios of bets, not incremental activities.Quote“Every big initiative needs to have a chance to really win — not just deliver incremental results.”Episode Timestamps(03:51) What the “Gen Marketer” role actually means(10:04) Why speed matters more than perfect alignment(16:42) Escaping random acts of marketing with big bets(24:58) How CMOs should think like producers or VCs(31:37) When founder-led marketing works (and when it doesn't)SponsorPipeline Visionaries is brought to you by Qualified.com — the pipeline generation platform for revenue teams.Turn your website into a pipeline machine with PipelineAI. Engage and convert your most valuable visitors with live chat, chatbots, meeting scheduling, and intent data.Visit Qualified.com to learn more.LinksConnect with Ian on LinkedInConnect with Emily Kramer on LinkedInDear Marketers Podcast MKT1 UnboxingLearn more about MKT1Learn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
In this episode, Christina Flach shares her exciting journey as a celebrity makeup artist and entrepreneur. Christina, the founder of Pretty Girl Makeup and upcoming brands 'I'm Too Busy' skincare and 'ITB Wellness,' discusses her progress, experiences, and the lessons she learned along the way. Her current endeavors aim to simplify beauty routines with sustainable and effective products. Christina emphasizes the importance of self-care, adaptability, and continuous learning in achieving success. She also offers invaluable advice for aspiring entrepreneurs, highlighting the need for passion, adaptability, and seeking help when needed. Tune in to learn from Christina's inspiring story and her insights on the ever-changing beauty industry.00:00 Introduction to Made It Happen Podcast00:59 Meet Christina Flach: Celebrity Makeup Artist and Entrepreneur01:55 Christina's Journey into the Beauty Industry02:35 Launching Pretty Girl Makeup and I'm Too Busy07:11 The Importance of Self-Care and Wellness08:12 Marketing Strategies in the Ever-Changing Beauty Industry11:27 Managing Time and Overcoming Challenges12:40 Advice for Aspiring Female Entrepreneurs23:47 Rapid Fire Questions and Final Thoughts27:22 Conclusion
Are you looking for fresh advice for marketing your short-term rental in 2026? In today's episode, I'm giving you a behind-the-scenes look at how I personally am marketing my properties based on up-to-date market research and knowledge. Listen in for my strategy to increase revenue, referrals, and overall bookings this year. Time-stamps:Analyzing current social media trends (2:58)2026 influencer strategy (8:28)Leveraging local partnerships (12:16)Short-Term Rental Acquisition (15:43)Additional affiliate income from within our rentals (16:35)Taking advantages of services via The Host Co. (19:23)Pulling guests to your direct booking site (21:50)SEO vs. GEO (26:25)Waitlist and email marketing strategy (29:44)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistConnect with Ali: Book a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co
Want to Start or Grow a Successful Business? Schedule a FREE 13-Point Assessment with Clay Clark Today At: www.ThrivetimeShow.com Join Clay Clark's Thrivetime Show Business Workshop!!! Learn Branding, Marketing, SEO, Sales, Workflow Design, Accounting & More. **Request Tickets & See Testimonials At: www.ThrivetimeShow.com **Request Tickets Via Text At (918) 851-0102 See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Case Studies Today HERE: www.thrivetimeshow.com/does-it-work/
Doing It Online : The Doable Online Marketing Podcast with Kate McKibbin
Let's get real about what actually worked (and what flopped) in 2025. I'm pulling back the curtain on every marketing strategy we tested this year - the good, the bad, and the ugly. Real numbers. Honest ratings. And exactly what we're leaving behind vs. doubling down on in 2026.The market changed this year. The algorithms changed. Buyer behavior changed. And if you're not paying attention and adjusting your strategy, you're going to waste a lot of time and energy on tactics that just aren't working anymore.In this episode, I walk you through 7 different marketing strategies we tested in 2025. You'll hear what worked, what didn't, why things changed throughout the year, and what we're bringing into 2026. No fluff. No theory. Just real data from an actual business.If you're planning your 2026 marketing strategy right now, this episode will save you months of trial and error.Strategies Covered:Best List Building FunnelsLive vs Evergreen WebinarsPaid ChallengesSegmented VIP LaunchesManyChat + Instagram StrategyBest Low-Ticket FunnelsWant to work with me to build your 2026 strategy? DM me on Instagram and let's have a conversation about what this could look like for your business.
In this episode, Erik Huberman, founder and CEO of Hawke Media, discusses his journey in building a successful marketing agency focused on challenger brands. He shares insights on the marketing landscape for small to medium-sized businesses (SMBs), the importance of choosing the right clients, and how to leverage AI in marketing strategies. Eric also provides his perspective on current market trends and the economic environment, emphasizing the need for businesses to adapt and thrive in a competitive landscape.Chapters00:00 Introduction to Erik Huberman and Hawke Media02:21 The Evolution of Hawke Media and Its Niche07:15 Choosing Clients and Building Relationships11:29 Marketing Strategies and the Role of AI22:11 Current Market Trends and Predictions for E-commerce25:25 Closing Thoughts and Shameless Plug
Struggling to come up with the perfect name for your podcast, or wondering if a rebrand might be in order? In this episode, I'm sharing the 7 essential elements of a podcasting name that actually help you get discovered. You'll learn why the name of your show might be sabotaging your growth, how to name (or rename) your podcast with clarity and confidence, and the secret to making sure your show actually gets found by the right people.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
IN CLEAR FOCUS: In our first episode of 2026, B2B marketer Devin Bramhall discusses why traditional content playbooks are failing. The former CEO of Animalz, Devin argues for a "human-centered" reset, moving away from keyword-stuffing and toward community-driven growth. Sharing insights from her new book, "B2B Content Marketing Strategy," Devin details how to align message, messenger, and channel. Learn how to develop living profiles and "CEO-proof" your strategy to earn executive buy-in.
If you feel like you need to be everywhere online but still aren't seeing results, this episode shows you how to simplify and still grow.This episode is for women entrepreneurs who want more visibility without living on social media.You can also watch on YouTube here https://youtu.be/ZsCleMxk8XUJoin this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/
Summary In this episode of Goals Do Come True, Doug Bennett interviews Behdad Jamshidi, who shares his journey from engineering to entrepreneurship and marketing. Behdad discusses the importance of setting goals, building relationships, and understanding the dynamics of entrepreneurship. He emphasizes the need for self-awareness in human connections and offers insights into effective marketing strategies. The conversation also touches on the challenges of balancing multiple roles and the significance of adapting goals as circumstances change. Behdad's future aspirations include speaking engagements and sharing his knowledge on human connection. Takeaways Behdad transitioned from engineering to marketing to bridge the gap between businesses and marketing agencies. He initially set a goal to earn $10,000 a month but faced challenges in achieving it. After three years, he adjusted his goal and successfully 10x his business revenue. Building relationships and networking played a crucial role in his business growth. Understanding oneself is key to forming deeper human connections. The ladder of entrepreneurship involves moving from solopreneur to managing a team. Goals should guide you but can be adjusted as opportunities arise. Effective marketing requires a multi-channel approach and building credibility. Automation and outsourcing can significantly save time and increase efficiency. Behdad aims to share his insights on human connection through speaking engagements. Get In Touch with Behdad LinkedIn - https://www.linkedin.com/in/behdadjamshidi/ Website - https://cjammarketing.com/ Chapters 00:00 Introduction to Goals and Marketing Connections 01:59 The Journey from Engineering to Marketing 04:27 The Turning Point: From Side Hustle to Full-Time 09:23 Understanding the Entrepreneurial Ladder 13:03 The Importance of Enjoying the Process 14:21 Setting Big Goals and Human Connection 16:27 Building Deep Connections in Less Than 10 Minutes 23:43 Building a Speaking Network 28:56 Marketing Strategies for Growth 38:06 Goal Setting Insights VALUABLE RESOURCES Website: http://dougbennett.co.uk Email: doug@dougbennett.co.uk LinkedIn: https://www.linkedin.com/in/financialdoug Download Your "Ten-Step Guide To Financial Freedom" Here: https://bit.ly/Struggle-Success BOOKS: Goals Do Come True is available to buy on Amazon: https://amzn.to/3phcy6Z Think Simple, Win Big is available to buy on Amazon: https://www.amazon.co.uk/Think-Simple-Win-Big-Business Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.
Episode 200: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeAI and other market disruptors are making your ideal clients question whether they really need your expertise—leaving you stuck with more objections and fewer sales.In this episode, learn how to position yourself as irreplaceable in your market by addressing these disruptors head-on in your messaging. You'll learn why AI can't replace lived human experience, how to build a personal brand people trust, and the proven marketing fundamentals that will keep your business thriving in 2026 regardless of what new competitors emerge.Learn about “depositioning” here: https://digitaltrailblazer.com/the-key-to-attracting-people-who-buy-now-and-dominating-your-market-with-marty-marion/Book a Call with us Here: https://join.digitaltrailblazer.com/free-biz-evalWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer
If you feel like you need to be everywhere online but still aren't seeing results, this episode shows you how to simplify and still grow.This episode is for women entrepreneurs who want more visibility without living on social media.You can also watch on YouTube here https://youtu.be/ZsCleMxk8XUJoin this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/
In this episode of That Entrepreneur Show, host Vincent A. Lanci welcomes a panel of entrepreneurs to discuss their experiences, insights, and strategies for success. The conversation covers a range of topics, including the importance of market immersion, the benefits of podcasting and media presence, health and wellness tips for entrepreneurs, effective marketing strategies, and lessons learned in entrepreneurship. Each guest shares their unique perspectives and advice, emphasizing the value of relationships, credibility, and personal growth in the entrepreneurial journey.As you listen: 00:00 Introduction and Guest Introductions 01:58 Lessons from Market Immersion 03:31 The Power of Podcasting in Business 05:29 Building Credibility through Media and Books 07:22 Health and Wellness Tips for Entrepreneurs 09:14 Marketing Strategies for Startups 10:10 Lessons Learned in Entrepreneurship 13:00 Shoutouts to Fellow Entrepreneurs 17:15 Goals for the New Year 20:11 Final Thoughts and Last Words"You just create it." "Start by starting. Just start." "You have to have that inner drive."
Send us a textMarketing in 2026 looks nothing like it did even a few years ago. The traditional funnel assumes people move in a straight line from awareness to purchase. That assumption no longer holds.In this Strut It episode, I sit down with internationally known marketing consultant, speaker, and educator Becca Pountney. Becca works primarily in the wedding industry, but her strategies apply to every business and every niche.We unpack why attention is harder to earn, why trust is harder to build, and why customers now take multiple paths before buying. Becca introduces her Marketing Theme Park concept and walks through her S.C.R.E.A.M. framework, a practical way to rethink visibility, pricing, experience, and conversion in today's landscape.What You'll Learn[00:00] Why the traditional marketing funnel is outdated[01:32] How the marketing theme park reflects modern buying behavior[02:28] What it actually means to stand out in a crowded market[04:44] Why transparent pricing builds trust faster[07:05] How word-of-mouth still cuts through digital noise[08:59] Why experience now drives conversions[09:29] How to capture attention in a short attention economy[21:46] Why customers need multiple ways to buy from youKey TakeawaysVisibility alone no longer convertsDifferentiation matters more than perfectionClear pricing builds confidenceSmall experience upgrades create big impactAttention is earned in secondsSimplicity increases salesCustomers choose their own buying pathGuest BioBecca Pountney is an internationally recognized marketing consultant, speaker, and educator. She is the UK's leading wedding industry marketing expert and the host of the award-winning podcast Wedding Pros Who Are Ready to Grow. Her work helps business owners simplify marketing, increase visibility, and build sustainable growth in a noisy digital world.Links and ResourcesGet Tickets for Wedding Pros Live in London or Ireland in March of 2026!Follow Becca Pountney on InstagramBecca's Podcast: Wedding Pros Who Are Ready to GrowWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
About Billy Sammons: Billy is a man on a mission to flip traditional marketing on its head. He is the founder of Live Local Marketing, where he's helping entrepreneurs stop chasing cold leads and start building real relationships that convert.What began as a simple belief — that community is the most powerful marketing strategy on earth — has grown into his signature Warm Marketing Framework, used by business owners who are done feeling invisible. Billy teaches how to turn the people around you into advocates through service, storytelling, and genuine human connection.He blends heart, psychology, and experience to help business owners grow without selling their soul. And through his newest project, The Live Local Show, he's spotlighting entrepreneurs who are marketing the right way — with purpose and heart.In this episode, Jennie and Billy discuss:Billy's origin story and community-based marketingThe warm marketing framework for relationship-first growthReferrals versus paid advertising and common marketing mistakesThe Live Local Marketing ecosystem of supports and resourcesKey Takeaways:Referrals beat cold leads. Building real relationships with local business owners generates more reliable, higher-conversion referrals than buying leads or relying on paid ads.Give before you ask. Creating simple podcasts, videos, or “commercials” for other businesses is a powerful “give” that builds trust and long-term referral partnerships.Community is a marketing strategy. When you intentionally embed yourself in your local community—events, collaborations, and charity work—your business grows alongside your impact.Warm marketing is learnable and repeatable. Billy's warm marketing framework provides a clear, step-by-step path (course, book, membership, and challenge) to grow a business through service and connection instead of hard selling."If you start adding value now and doing with intention, you can be that guy that sits in his chair, and referrals come your way, and you're not paying for ads and doing everything. And that's, I think, the easier way to do it." — Billy SammonsFree Gift: 5 Day Warm Marketing Challenge for Entrepreneurs: https://www.livelocalwarmmarketing.com/Connect with Billy Sammons:LinkedIn: https://www.linkedin.com/in/william-sammons-9951181a/ CONNECT WITH JENNIE:Facebook: https://www.facebook.com/badassdirectsalesmasteryInstagram: https://www.instagram.com/badassdirectsalesmastery/ Website: https://badassdirectsalesmastery.com/Show: https://badassdirectsalesmastery.com/blog/YouTube: COMING SOON!LinkedIn: https://www.linkedin.com/in/badassdirectsalesmastery/ Email: jennie@badassdirectsalesmastery.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
If you're trying to choose a price for your offer and it feels like throwing a dart blindfolded—you're not alone. This episode gives you a 2 Step System designed from a grounded, experienced perspective that'll help you set a price you and your leads feel good about.This solo episode is a mini-masterclass in pricing psychology, offer creation for service based businesses and online entrepreneurs, and the art of choosing a number that feels good and sells well.We'll cover:Why resentment is a bigger threat than overpricingThe real reason your clients say “it's too expensive” (hint: it's not your price)What to consider before you even think about scalingWhy you should never lead with the priceMarketing, business, entrepreneurship, and social media are all touched on in this honest and tactical episode.Wondering how do you price a new offer to SELL? Service providers and online entrepreneurs who are about to launch a new offer and are spinning out about the “right” price to charge need to listen to this one.
If you've ever wondered how to build a week of marketing that prints $100K in sales, this episode is for you. Savannah takes you behind the scenes as she builds her real marketing plan for next week — a strategy she already knows will generate at least $100,000. You'll hear her walk through data pulls, content ideation, messaging decisions, and the exact steps she uses to turn insight into revenue. How Savannah uses data to guide content + sales Real-time content ideation + messaging refinement How to build a week that predictably drives $100K+ Apply to work with Savannah HERE or DM her on Instagram @itssavannahjordan with your takeaway. marketing strategy, content planning, revenue growth, sales systems, data-driven marketing, $100K weeks
The Bulletproof Dental Podcast Episode 421 HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this conversation, Peter Boulden and Craig discuss the evolution of dental marketing over the years, emphasizing the importance of creating joy and hope in marketing strategies. They explore the significance of understanding patient psychology, the value of existing patients, and the need to sell benefits rather than procedures. The discussion also touches on the role of AI in dentistry and the necessity of having a clear process for patient care. Ultimately, they highlight the psychological aspects of success and the importance of believing in one's worth to achieve business goals. TAKEAWAYS Marketing is often seen as the key to practice growth. Creating joy and hope in marketing can attract patients. Selling benefits rather than procedures is crucial for patient engagement. Understanding patient psychology can enhance treatment acceptance. Existing patients can be a valuable source of referrals. Underpriced attention in marketing can lead to better patient acquisition. AI is set to revolutionize the dental industry in the coming years. Having a clear process can improve patient experience and satisfaction. The psychology of success is essential for achieving business goals. Continuous improvement and adaptation are necessary for success in dentistry. CHAPTERS 00:00 The Role of Marketing in Dentistry 05:07 Creating Joy and Hope in Marketing 10:07 Selling Benefits Over Procedures 15:13 The Importance of Understanding Patient Needs 19:59 Seeking Underpriced Attention in Marketing 28:48 Maximizing Online Presence through Reviews and SEO 30:08 The Shift Towards Long-Form Content and Video Engagement 31:43 The Impact of AI on Business and Patient Care 33:10 Navigating the Future of Dentistry with AI 35:08 The Importance of Marketing Strategies and Underpriced Attention 39:16 Leveraging Existing Patients for Growth 41:46 The Power of Asking for Referrals and Retention 43:38 Communicating Services Effectively to Patients 44:18 Creating a Clear Process for Patient Care 46:58 The Role of Psychology in Business Success 55:32 Outro REFERENCES Bulletproof Summit Bulletproof Mastermind
You've probably tried marketing the promised quick wins, only to end up back at square one, six months later. The fastest path to results isn't another quick fix. It's building the right foundation so you never have to start over again. That's what I'm going to break down in today's episode. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shaped a more sustainable business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Dan Henry's journey into marketing began in extreme financial hardship, surviving on $500-a-week pizza delivery shifts. A brutal winter night with no heat became the turning point that forced him to reinvent his life. Determined to change his future, he became ruthless about acquiring high-leverage marketing skills that eventually helped him generate over $10 million in sales. In this episode, Dan reveals the online marketing secrets that turned him into a multi-million-dollar entrepreneur and breaks down how to build a powerful personal brand, attract attention, and convert audiences. In this episode, Hala and Dan will discuss: (00:00) Introduction (02:14) His Early Hustles and Marketing Origins (06:35) Building ‘Velocity Vehicles' for Business Growth (12:37) The Strategy Behind Powerful Personal Brands (24:49) Creating High-Converting Marketing Funnels (30:47) Optimizing Webinars for Massive Sales (35:50) Converting Cold Prospects Into Loyal Customers (40:47) Using Books as Brand-Building Marketing Tools (44:52) Creating Demand With Smart Offers Dan Henry is a digital marketing entrepreneur, founder of GetClients.com, and Wall Street Journal bestselling author of Digital Millionaire Secrets. He has built several high-revenue online businesses by teaching entrepreneurs how to craft compelling personal brands, structure high-converting presentations, and scale through automated marketing. Dan's content, storytelling, and sales frameworks have helped thousands of business owners generate millions. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Shopify - Start your $1/month trial at Shopify.com/profiting. Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money Resources Mentioned: Dan's Book, Digital Millionaire Secrets: bit.ly/DigitalMilli Extreme Ownership by Jocko Willink: /bit.ly/EOwnership The One Thing by Gary Keller: bit.ly/The-ONEThing The Subtle Art of Not Giving a F*ck by Mark Manson: bit.ly/-TSAONGAF Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Instagram, Social Media, Content Creator, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Content Marketing, Marketing Podcast