Podcasts about marketing strategies

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com Takeaways- Curiosity drives success in marketing and leadership.- Eating the frog means tackling the hardest tasks first.- Building relationships with finance is crucial for marketing leaders.- Organizational culture is defined by behaviors and values.- Experiential marketing is making a comeback in the digital age.- AI should enhance human engagement, not replace it.- Remote work requires new strategies for effective communication.- Marketing must focus on long-term value and customer lifetime.- Nonprofits need to communicate their impact effectively to engage donors.- The future of work will involve multi-generational collaboration.Chapters00:00 Introduction to Kim Storen and Her Journey02:50 The Impact of Early Experiences on Career Choices05:49 Curiosity and the Importance of Tackling Challenges08:57 Interviewing for Curiosity and Problem-Solving Skills12:10 Joining Zoom: A CMO's Perspective15:01 Building a Marketing Strategy at Zoom17:57 The Role of Finance in Marketing19:52 Defining Organizational Culture21:56 The Renaissance of Experiential Marketing24:52 The Cost of Community Engagement32:34 Navigating AI and Human Connection34:58 Adapting Marketing Strategies in a Hybrid World36:54 Measuring Experience Quality Beyond Attendance41:59 Shifting Focus from Presence to Progress45:11 Engaging Donors in a Hybrid Philanthropic Landscape48:32 The Future of Work and Multi-Generational Collaboration50:50 Defining Success and Career Advice 

Every marketing strategy works. Funnels work. Social media works. Ads work. DMs work. The question isn't what works, it's what works for YOU and the business you actually want to build. Today I'm joined by Landon Poburan, a serial entrepreneur and marketing strategist who's managed over $15 million in advertising across 10+ years. After going $42K in debt, experiencing clinical burnout, and building businesses he wanted to escape from, he completely pivoted to what he calls an "un-hustled philosophy" and now runs a thriving business working 4-6 hours per day.We're unpacking why every marketing strategy actually works but not every single one is going to work for you (and how to identify what aligns with your values and lifestyle), the real difference between brand building and conversion-focused marketing and where these two intersect (this explanation is the best I've ever heard), why consistency beats tactics every single time and how to set realistic expectations when building something sustainable, the dangerous trap of building a business based on somebody else's definition of success (and how to avoid it), a complete masterclass on Substack and how it allowed Landon to build nine revenue streams with writing (with minimal video, no photo shoots, no endless content creation), why being early on emerging platforms can be massive leverage, the formula for marketing success: quality times quantity (not quality OR quantity), how marketing is actually as much mindset as it is strategy, and why things take the time they take (no shortcuts, no guarantees, just consistent effort toward what you actually want).If you've been drowning in marketing advice, jumping from strategy to strategy, or building a business you're starting to hate, this episode will completely reframe how you think about marketing and what success actually means for you.Timestamps: 01:58 Marketing Strategies and Brand Building06:38 The Importance of Consistency and Realistic Expectations09:58 Balancing Conversion and Brand Building25:22 The Role of Consistency in Business Success36:20 Quality vs. Quantity in Content Creation44:54 The Future of Personal Branding and AI49:08 Landon's Substack Journey51:37 The Growth and Potential of Substack52:58 The Benefits of Writing on Substack56:00 The Importance of Building a Personal Brand57:44 AI and the Future of Content Creation59:54 Rapid Fire Substack Questions01:03:27 Leveraging Substack for Business GrowthConnect with Landon: Subscribe to Landon's SubstackInstagramWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.To submit a question to be answered on the podcast, click HERE.

The team discuss Lagerfest and what it takes to put the unique beer festival together. Usually october every year, Lager Fest is hosted by McFleshman's Brewery with craft brewers, food trucks, and live music. Learn abo ut their brewing events, community impact, and exciting plans for future festivals.PATREON SUPPORTpatreon.com/respectingthebeerpodcastUncut episodes with bonus contentAccess to exclusive beersAccess to 50-minute video tour of McFleshman'sFACEBOOK GROUPhttps://www.facebook.com/groups/respectingthebeerQUESTIONS?Email us at respectingthebeer@gmail.com--CHAPTERS00:00 Recapping Lagerfest 202501:11 McFleshman's Lagerfest03:02 Organizing a Beer Fest07:32 The Beer Parade!12:54 Future Plans and Innovations14:24 Unique Beers and Experiments18:21 Distillation and Barrel Aging18:48 Exclusive VIP Tasting19:20 The Strength of Gertrude20:52 Beer Festivals and Their Value22:40 Marketing Strategies at Beer Fests24:25 Lager Fest Financials26:40 Future Events and Expansions33:05 Support us on Patreon!--CREDITSHosts:Bobby Fleshman - https://www.mcfleshmans.com/Allison Fleshman -https://www.instagram.com/mcfleshmans/Joel HermansenGary Ardnt - https://everything-everywhere.com/everything-everywhere-daily-podcast/Music by Sarah Lynn Huss - https://www.facebook.com/kevin.huss.52/Recorded & Produced by David Kalsow - https://davidkalsow.com/Brought to you by McFleshman's Brewing Co

Building a Travel Empire: The Journey of Mindy's Miles Travel AgencyIn this episode of Small Town Big Business, hosts Jennifer Olson and Russell Williams interview Mindy Combs from Mindy's Miles Travel Agency in Marion, Illinois. Mindy shares her journey from working as a marketing director in banking to establishing a successful travel agency. She provides insights into the value of travel agents, the growth of her business despite challenges like COVID-19, and the importance of personalized customer service. Mindy also discusses her marketing strategies, team dynamics, and future aspirations. The episode emphasizes the significance of local support, community involvement, and the rewarding aspects of turning a passion into a thriving business.00:00 Welcome to Small Town Big Business00:11 Meet the Hosts: Jennifer and Russell01:34 Introducing Mindy Combs of Mindy's Miles Travel Agency01:54 The Journey from Banking to Travel Agency02:47 The Value of a Travel Agent05:58 Growing the Business and Team11:51 Marketing Strategies and Client Relationships13:35 Challenges and Learning Experiences17:45 Support and Inspiration18:22 Family Support and New Opportunities19:09 Networking with Other Advisors20:14 The Importance of FAM Trips21:44 The Hard Work Behind All-Inclusive Resorts22:54 The Rise of Cruise Vacations25:15 Challenges and Joys of Running a Travel Business27:15 Team Dynamics and Growth32:06 Handling Travel Disruptions34:03 Final Thoughts and Contact InformationRecorded at EThOs Small Business Incubator and Co-working Spaces in Marion, Illinois.https://members.ethosmarion.org/ SUBSCRIBE TO THE PODCASTOur guest: https://www.mindysmilestravelagency.com/

We're back with a brand-new season of the CIM Marketing Podcast!This season, we'll be exploring creativity and innovation, asking what it really takes for brands to stand out in an increasingly complex, tech-driven landscape.In this episode, we're focusing on creativity, asking: In a digital world ruled by algorithms and saturated with content, is creativity losing its edge, or are the boundaries of human creativity expanding?Host Ben Walker is joined on the show by two renowned industry leaders, Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social. They discuss how the recent shift in online behaviour is reshaping how people engage with brands, and how marketers can balance data, changing technologies and creativity to deliver impact and relevance. Together, they'll cut through the noise and share their thoughts on how marketers can balance data, technology, and creativity to build brands that stand out in an algorithm-driven world.Tune in to hear more about:·         Shifting global trends in digital behaviour, and why they matter ·         Lessons learnt from global brand campaigns ·         How to stay creative and distinctive at scale ·         Working with algorithms, not against themIf you want to build a brand that stands out, this episode is for you. Want to know more? Check out the CIM Content hub now for all things marketing.Thanks for listening to this episode. You can share your thoughts and feedback in our survey now, or contact us at podcast@cim.co.uk

Is your brand's biggest vulnerability a traditional competitor, or your organization's inability to execute your strategy consistently across every single customer touchpoint? Agility requires more than just a fast-moving central team. It requires creating a resilient system that empowers distributed teams to execute flawlessly while adapting to local needs. Today, we're going to talk about that critical, and often broken, link between marketing strategy and frontline execution. It's the ‘last mile' problem where brilliant campaigns can fall apart in the hands of local dealers, franchisees, or regional managers, leading to inconsistent customer experiences and wasted resources. We'll explore how to bridge this gap, moving from one-off campaigns to a cohesive marketing system. To help me discuss this topic, I'd like to welcome, Andy Baker, CEO & Founder at Sesimi. About Andy Baker Andrew Baker is the Founder and CEO of Sesimi, a global brand management and creative automation platform designed to help distributed organisations deliver consistent, compliant and high-impact marketing at scale. Since founding Sesimi in 2010, Andrew has shaped the company's vision, product and global footprint, building both a world-class team and an international partner network to support enterprise customers around the world. Under Andrew's leadership, Sesimi has delivered large-scale SaaS solutions across four continents for some of the world's leading automotive brands and other complex, multi-location organisations. His deep expertise in aligning marketing strategy with real-world execution has been instrumental in Sesimi's international growth and the platform's ability to solve persistent challenges around brand governance, localisation and creative production. Before founding Sesimi, Andrew built a strong foundation in finance and commercial strategy, beginning his career at KPMG, GE Finance and Sallie Mae. He later transitioned into advertising, leading a boutique agency responsible for Volkswagen Commercial Vehicles in Australia — work that involved developing and delivering Tier I, II and III retail campaigns across all media channels. It was through this experience, addressing the operational complexity of brand and campaign execution across dealer networks, that the idea for Sesimi was born. Andrew holds a Master of Finance and a Bachelor of Business from RMIT University, and brings more than two decades of experience building and leading high-performing teams — both locally and remotely — to support enterprise-grade customers in rapidly evolving markets. Andy Baker on LinkedIn: https://www.linkedin.com/in/andrew-baker-87775038/ Resources Sesimi: www.sesimi.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

The Bowhunter Chronicles Podcast - Episode 388: Digital Deer Camp - Walter Lee - Welcome to the Fire In this episode of The Bowhunter Chronicles, Adam Miller and Walt Lee IV sit down to reflect on the past hunting season and explore what it truly means to be an intentional hunter. From battling cold weather in the whitetail woods to simplifying gear and expectations, the conversation digs into practical lessons learned through real time in the field. Adam and Walt discuss cold weather bowhunting strategies, mindset over gear, and how preparation, experience, and presence matter more than the latest equipment. They also examine how social media and modern marketing have shaped the hunting industry, often creating unrealistic expectations that clash with the realities of public land and everyday hunters. The episode goes deeper into the balance between control and luck in hunting, the importance of setting realistic goals, and why many hunters choose to pass deer others would gladly shoot. Beyond tags filled, the conversation highlights the adventure of hunting and fishing, personal growth through time outdoors, and the value of building a supportive hunting community. The discussion wraps with a look at Digital Deer Camp and its mission to create a positive, respectful space where hunters can learn, connect, and grow together—keeping the focus on enjoying the outdoors and making the most of local hunting opportunities. Topics Covered: Cold weather bowhunting tips and gear considerations Hunting mindset vs. equipment obsession Setting realistic goals and managing expectations The role of luck, control, and preparation in hunting success Social media's impact on the hunting industry Building community through Digital Deer Camp Finding fulfillment beyond the kill Chapters00:00 The Podcast Journey Begins 02:19 Weathering the Cold: Tips and Tricks 05:10 Reflections on the Hunting Season 07:37 Cold Weather Gear: What Works 10:07 Simplifying Hunting Gear and Strategies 12:59 The Mindset of Successful Hunters 15:29 The Balance of Gear and Experience 18:33 Intentional Hunting vs. Aspirational Hunting 33:22 Intentionality vs. Aspiration in Hunting 39:26 The Tale of Two Brothers: Different Hunting Goals 45:21 Reflections on the Hunting Season 54:42 Evolution of Mindset in the Hunting Industry 59:42 The Role of Control and Luck in Hunting 01:04:50 Understanding the Nuances of Hunting Success 01:10:12 Setting Realistic Goals in Hunting 01:16:25 Pursuing a Balanced Outdoor Lifestyle 01:25:54 Building a Positive Hunting Community 01:33:46 Building a Community: The Digital Deer Camp Vision 01:36:49 Moderation and Self-Policing in Digital Spaces 01:39:02 Membership Tiers and Community Engagement 01:42:33 Future Aspirations and Growth of Digital Deer Camp 01:45:10 Marketing Strategies and Word of Mouth 01:47:05 Personal Connections and Hunting Experiences https://www.paintedarrow.com - BHC15 for 15% off https://www.spartanforge.ai (https://www.spartanforge.ai/)  - save 25% with code bowhunter   https://www.latitudeoutdoors.com (https://www.latitudeoutdoors.com/) s https://www.zingerfletches.com (https://www.zingerfletches.com/) https://huntworthgear.com/ https://www.lucky-buck.com (https://www.lucky-buck.com/) https://www.bigshottargets.com (https://www.bigshottargets.com/)   https://genesis3dprinting.com (https://genesis3dprinting.com/) https://vitalizeseed.com (https://vitalizeseed.com/) http://bit.ly/BHCPatreon Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Hustle Inspires Hustle, Alex Quin breaks down how artificial intelligence took center stage during Super Bowl 2026 advertising, based on reporting by Trishla Ostwal via Adweek. With 23% of all Super Bowl ads featuring AI, this episode explores the sharp divide between companies advertising AI products and brands using AI behind the scenes. From brand positioning to user adoption data and emotional audience response, Alex highlights why AI isn't just a marketing trend—it's becoming marketing infrastructure.Episode Outline:[00:00] Intro – Why Super Bowl ads matter in marketing strategy[00:28] AI stats: 15 of 65 ads (23%) featured AI, via iSpot[01:05] Two types of advertisers: AI companies vs consumer brands using AI[01:45] Awareness vs usage: ChatGPT, Gemini, Claude adoption stats[02:23] eMarketer projections: ChatGPT usage through 2029[02:50] Audience reactions: likability, purchase intent, emotional response[03:20] Why clarity is the new advantage in crowded conversations[03:30] Final question for marketers + show wrap-upWisdom Nuggets:Normalization Shifts the Strategy: Once a product like AI becomes normalized, the marketing challenge shifts from “What is it?” to “Why should I care?” That shift demands smarter messaging.Adoption Takes Time—Even with Awareness : Even though ChatGPT has high name recognition, actual usage is still catching up. Marketers need to respect the adoption curve and tailor campaigns accordingly.Advertising ≠ Explaining : There's a difference between showcasing a product and making people understand it. That gap can define success or failure, especially at the Super Bowl scale.Reaction Is the Real Metric : With massive spend and reach almost guaranteed, what matters most is how people react emotionally. The most memorable campaigns connect, not just broadcast.Clarity Wins in Noisy Markets : When many brands say similar things, the one with the clearest and most relatable message sticks. Clear beats clever when everyone's shouting.Power Quotes“Even with massive awareness, usage still grows in stages—and that gap matters.” - Alex Quin“AI is now everywhere during the Super Bowl. The next question is—who's actually advertising it?” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The first episode of the brand-new season of the CIM Marketing Podcast launches tomorrow! In our upcoming episode, we sit down with Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwood, Global Head of Research & Insights at We Are Social to find out how creativity could help brands stand out in a digital world ruled by algorithms.If you want to build a brand that thrives on creativity, this episode is for you.Can't wait for the full episode on Thursday? Check out the CIM Content hub now for all things marketing.

Marketing can feel surprisingly good when you understand how you are naturally wired to show up in your business. Instead of forcing strategies that drain you, knowing your coaching archetype helps you recognize which approaches feel more natural, sustainable, and even enjoyable.      In this episode, I share the five coaching archetypes and how they can bring clarity and ease back into your marketing by helping you choose strategies that actually fit you. When marketing aligns with who you are, it stops feeling like a chore and starts feeling like a meaningful extension of your work.         For full show notes, transcript, and to take the coaching archetype quiz, go to: lindsaydotzlafcoaching.com/276       Learn more about The Complete Coach here: lindsaydotzlafcoaching.com/the-complete-coach           Follow along over on Instagram: instagram.com/lindsaydotzlaf

Join my skool community .Follow @thecontentoutlawFollow @dr.ronda.vaughn & @coachingwithrondaIn this engaging conversation, Dr. Ronda Vaughn shares her unique journey as a third-generation chiropractor, discussing her upbringing in a family of chiropractors and contrasting it with the experiences of her host, Robert DeLude. They explore the importance of community, the creation of Social Oak, a series of social events aimed at empowering women, and the strategies behind building a successful practice without relying on traditional advertising. Dr. Vaughn also delves into her money mindset, shaped by her family's entrepreneurial spirit, and how it influences her approach to business and life. In this engaging conversation, Dr. Ronda Vaughn shares her journey as a chiropractor, her experiences with her entrepreneurial son, and insights into the chiropractic profession. She discusses the importance of patient education, the challenges of chiropractic education, and the impact of social media on perceptions of chiropractic care. Dr. Vaughn also reflects on her family legacy in chiropractic, her personal growth from shyness to confidence, and her views on vaccine choice. The conversation highlights the significance of business acumen in chiropractic practice and the value of mentorship and community in the profession.Dr. Ronda Vaughn is the 12th chiropractor in her family.She believes in the body's ability to heal itself.Her upbringing was different from the norm, focusing on wellness over medication.Community building is essential for personal and professional growth.Social Oak was created to foster connections among women.Branding and naming events are crucial for attracting attendees.Consistency in hosting events is key to sustainability.Dr. Vaughn has never paid for advertising, relying on community engagement instead.Her money mindset is influenced by her family's entrepreneurial background.She encourages her son to pursue his own business ventures. Dr. Vaughn's son is an entrepreneurial spirit, thriving in reselling clothes.Chiropractic education may lack essential philosophical teachings.Patient education is crucial in dispelling misconceptions about chiropractic care.Dr. Vaughn emphasizes the importance of the chiropractic adjustment.The chiropractic profession faces challenges due to student debt and business knowledge.Dr. Vaughn's personal journey reflects significant growth from shyness to confidence.Vaccine choice is a significant topic in Dr. Vaughn's professional life.The importance of mentorship in chiropractic is highlighted.Dr. Vaughn's ideal coaching clients are those ready to take their business to the next level.00:00 Introduction to Chiropractic Legacy02:41 Personal Journey to Chiropractic05:15 Contrasting Upbringings: Chiropractic vs. Traditional Medicine08:09 Building Community Through Social Events10:54 The Birth of Social Oak: A New Approach13:35 Sustainability in Community Events16:22 Marketing Strategies for Chiropractors19:29 The Importance of Networking and Collaboration22:03 Future Aspirations and Community Impact29:47 Building Connections: The Importance of Relationships in Practice34:19 Money Mindset: Shaping Financial Perspectives46:24 From Shy to Confident: Personal Growth and Transformation48:57 Chiropractic Philosophy: The Core of Chiropractic Practice54:01 Aging Gracefully: The Perception of Age54:22 Miracle Stories in Chiropractic: Transformative Experiences57:36 The Impact of Chiropractic on Families59:12 Chiropractic Education: Misconceptions and Realities01:01:31 Trust in Chiropractic: Newborns and Parental Confidence01:03:59 Student Debt and Career Choices in Chiropractic01:05:43 Business Skills in Chiropractic: The Missing Education01:06:35 Reflections on Mentorship and Legacy

Send a textIn this conversation, Andi and Tori McElwain delve into the essentials of digital marketing for business owners, focusing on how to effectively show up online. Tori shares her insights on the importance of building an email list, nurturing leads through content, and the critical role of launching products. They discuss strategies for managing multiple projects and the significance of documenting the creative process to engage audiences. The conversation emphasizes the need for a structured approach to digital marketing, making it easier for entrepreneurs to connect with their audience and drive sales.If you need a community to bounce ideas off of, join our on Patreon!If you are looking for Digital Marketing help, join Tori's Digital Marketing Coaching Program. Don't miss an episode! Like, comment, and subscribe for more quilting stories, tips, and industry insights.Chapters00:00 Introduction to Digital Marketing for Quilters03:44 Understanding the Lead Strategy08:42 Content Strategy: Building Trust and Authority12:11 The Launch Strategy: Converting Leads to Sales18:45 Adjusting Launch Strategies for Different Products23:33 Creating Content While Staying InspiredWant More Quilting Business Content?

The conversation explores the effective use of social media, particularly Meta and TikTok, for client acquisition in the legal field. It emphasizes the importance of personalization and organic strategies in building brand affinity and attracting clients.TakeawaysPersonal injury lawyers are increasingly using social media for client acquisition.Organic strategies can effectively build a following and attract clients.Humorous and relatable content, like TikTok dances, can enhance brand affinity.Personalization in marketing helps clients feel a connection with lawyers.Metta has proven successful for legal marketing, while TikTok is still emerging.Engaging content can make lawyers appear more down to earth.Social media presence is crucial for modern legal practices.Building a brand on social media requires creativity and authenticity.Law firms can benefit from showcasing their personality online.The landscape of legal marketing is evolving with social media trends.Chapters00:00 Introduction to Hona and Levi's Role00:53 Closing Thoughts and Networking Opportunities

Is your podcast stuck even though you're putting in the work? In this episode, I'm sharing what I learned at PodFest Expo 2026 and how it connects to my ARC Method for podcasting growth: Attraction, Retention, and Conversion. You'll learn how to identify which part of your podcasting strategy needs the most attention, why trying to fix everything at once leads to burnout, and how to make simple, strategic changes that actually move the needle.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Episode 205: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeStruggling to scale your coaching or course business without burning out from constant launching, paid ads, or content that disappears overnight? You're not alone — and the problem is likely costing you both revenue and your sanity.In this episode, Lu Levy teaches us how to package your expertise into a scalable, evergreen offer and then use YouTube to drive consistent, high-quality leads on autopilot. She shares her unique approach to market research, why the old YouTube growth tactics no longer work, and what the algorithm actually rewards in 2026 — so you can build a business that sells while you sleep.About Lu Levy: Lu has helped over 1,000 people make their first $10k online simply by being themselves. By creating a system that helps experts, consultants, coaches, and service providers package their knowledge into online programs and scale using YouTube, she's generated a collective $24M. When she's not helping her clients build their online empires, she can be found curling up with a book and her pitbull Lola at home in New York City, traveling the world (often back to her native Brazil), and treating herself to delicious meals at the best restaurants she can find.Download Lu's “$10k Blueprint” here: https://lulevy.com/blueprintConnect with Lu:https://lulevy.com/ https://www.youtube.com/@lulevy https://www.instagram.com/lulevyWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

In this episode, we talk to Ian Reeves. Ian is the Managing Director of Flourish CRM, an independent, specialist CRM agency with offices in both Bristol in the UK and Dubai, where they create award-winning campaigns for clients like Nissan and Samsung.We talk about how an agency like his is, if you'll pardon the obvious pun, flourishing in the febrile world of huge holding companies like Omnicom and WPP and a martech sector that is undergoing extraordinary change. External resources:Flourish website - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Don't Lie by Will Harrison. CLICK HERE

Anton Koenig, Co-Founder and CEO of VideoGen, an innovative video editing platform that utilizes AI technology and highlights how AI now supports semi-professionals and professionals in producing high-quality video content.  Anton emphasizes the importance of combining AI-generated content with user-driven editing to enhance video quality and engagement. The episode also covers common mistakes marketers make in video production and offers insights into the future of video content creation.     About VideoGen  Founded by Anton Koenig and David Grossman in their college dorm rooms, VideoGen has grown to over 4 million users across 190+ countries. They are backed by the world's top early-stage investors including Y Combinator and Rebel Fund. As video becomes the dominant form of communication, their mission is to democratize video creation with AI, helping millions express themselves and share ideas in the process.    About Anton Koenig  Anton Koenig is the co-founder and CEO of VideoGen. He previously interned at Amazon Web Services and left the UMass Amherst Computer Science program to build VideoGen full-time. He began freelancing in graphic design in middle school, which led to video editing, web design, and ultimately web development.    Time Stamps  00:00:41 - Anton's Background and the Origin of VideoGen  00:04:36 - Current Features and Functionality of VideoGen  00:10:15 - VideoGen's Impact on Marketing Strategies  00:11:59 - Common Mistakes Marketers Make with Video  00:13:36 - Balancing Quality and Quantity in Video Production  00:16:22 - VideoGen's Marketing Strategy and Promotion  00:17:56 - Future of Video Creation and AI Integration    Quotes  "The mistakes that we see is not copywriting themselves, just totally trusting the AI to write for them." Anton Koenig, CEO at VideoGen.  "The main driving force for more demand for video is that the cost to stream video is going down and that more people's devices are supporting video." Anton Koenig, CEO at VideoGen.  "Creating videos is like a super important skill now and not a lot of marketers know how to do it." Anton Koenig, CEO at VideoGen.    Follow Anton:  Anton Koenig on LinkedIn: https://www.linkedin.com/in/antonckoenig/  VideoGen website: https://videogen.io  VideoGen on LinkedIn: https://www.linkedin.com/company/videogen/    Follow Mike:  Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/   Napier website: https://www.napierb2b.com/   Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/     If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.   Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547 

Referrals feel safe. Until they stop coming.Most gyms don't stall because they're bad at what they do, they stall because the pipeline is too narrow.Welcome to Gym Marketing Made Simple — a show designed to clear the noise around gym growth. Each episode breaks down practical marketing, sales, and leadership systems for boutique gyms that want steady momentum without guesswork, gimmicks, or nonstop hustle.Episode HighlightsIn this episode, the conversation breaks down why referral-only growth eventually plateaus for boutique gyms and what a balanced marketing system actually looks like. It covers how different channels serve different stages of the funnel, why lead readiness matters as much as lead quality, and how gyms can combine referrals, organic marketing, and paid awareness without wasting money or effort.Episode OutlineWhy referrals work well—but only up to a pointDifferences between lead quality and lead readinessUnderstanding top, middle, and bottom funnel stagesLimitations of referral-heavy strategies for older demographicsTarget member counts and churn benchmarks by gym modelRole of social media storytelling in awareness and trustWebsite SEO and conversion fundamentals for local gymsEmail lead nurture as the bridge between interest and commitmentWhen paid ads make sense and when they don'tComparing digital ads vs. tabling and pop-up eventsCase study on balancing awareness with high-quality leadsEpisode Chapters00:00 Intro00:05 Marketing Strategy for Boutique Fitness Gyms00:48 Understanding Lead Quality and Readiness03:24 Challenges with Referral-Based Marketing06:35 Expanding Beyond Referrals09:45 Evaluating Business Growth and Strategy10:31 Using Paid Ads and Competitor Awareness12:11 Case Study: Metabolic Studio Franchisee13:14 Strategic Tabling and Community Engagement15:36 Final Thoughts on Marketing StrategyAction TakenCreate a referral and reactivation pipeline with tracking metricsDefine target member counts by service model and churn assumptionsBuild a consistent outward-facing social media storytelling planOptimize website messaging, SEO, and lead capture pathsLaunch an email nurture sequence with conversion trackingEvaluate paid ads only after organic channels are structuredMeasure ROI of tabling events and integrate them with digital campaignsConclusionSustainable gym growth comes from meeting people where they are, not waiting for referrals to do all the work. When awareness, consideration, and trust-building are aligned, referrals become a bonus—not the only lifeline.CTAListen to the full episode and follow the show for more gym marketing clarity.

Have you ever wondered how introverts can thrive at marketing without feeling overwhelmed or inauthentic? In this episode of the Quiet and Strong Podcast, host David Hall welcomes marketing mentor Kaye King for an open conversation about creating authentic marketing strategies that actually feel comfortable for introverts.Listeners will learn how to reframe marketing from "shouty" and spammy to a process of genuine connection and conversation. Kaye King shares how focusing on strengths like observation and deep listening can transform your approach. Discover practical ways to build relationships on social media, craft emails that provide value, find the right rhythm for your marketing efforts, and even explore networking and podcast guesting as enjoyable strategies.Tune in to hear how marketing can be a joyful, authentic experience—no matter your personality. Get actionable ideas, encouragement, and permission to do things your way. Listen, connect, and be strong.Episode Link: QuietandStrong.com/262Kaye King has spent over 30 years in marketing agencies, working with brands like Kenco, Hilton, and Macmillan. But it was after she set up her consultancy business in 2016 that Kaye found her real passion: to make marketing feel less icky and more human for people doing meaningful work.Away from the agency world, Kaye discovered a network of solo business owners who were either wasting time and energy on marketing that didn't work, or they were avoiding it altogether because it felt pushy or fake.Connect with Kaye: Website | LinkedIn | Newsletter |  CommunitySend us a textSupport the show- - -Contact the Host of the Quiet and Strong Podcast:David Hall Author, Speaker, Educator, Podcaster quietandstrong.comGobio.link/quietandstrongdavid [at] quietandstrong.com NOTE: This post may contain affiliate links. I may earn a commission if you make a purchase, at no extra cost to you. Take the FREE Personality Assessment: Typefinder Personality Assessment Follow David on your favorite social platform:Twitter | Facebook | Instagram | LinkedIn | Youtube Get David's book:Minding Your Time: Time Management, Productivity, and Success, Especially for Introverts Get Quiet & Strong Merchandise

Profitable Dahlia Summit: 12+ Expert Speakers Sign Up HERE Can email marketing really work for small farms? Jennifer Gulizia is living proof. Jennifer runs a 20-acre regenerative flower farm in Oregon, specializing in growing and hybridizing dahlias. After losing her lease land and purchasing a new property, she joined Charlotte's Farm Marketing Mastery program (now The Profitable Farmer) and used a deceptively simple strategy to build a thriving local customer base from scratch. In just six farmer's market appearances, Jennifer collected hundreds of local email addresses by offering a bouquet giveaway at her booth. She then used those emails to drive traffic to her new on-farm pop-up stand — sending reminders both the day before and the morning of each sale. The result? Lines at the gate and customers buying three bouquets at a time. When she missed sending one Saturday morning email, the difference in foot traffic was immediate and obvious. Jennifer and Charlotte also discuss pricing confidence (why the highest-priced vendor often sells the most), the mindset shifts that separate struggling farms from profitable ones, and why investing in coaching and personal development directly correlates with income growth. They cover why your email list follows you even when you change locations, lose a lease, or shut down a farmer's market — and why social media followers in distant cities can still become valuable customers. The episode wraps with details on the Profitable Dahlia Summit (March 3–5), a virtual event featuring 12 speakers including Marin Mathis and Julio from The Flower Hat, covering tuber sales, wedding flowers, pricing, and the mindset of turning a backyard dahlia hobby into a real business. Live access is $99; the all-access pass with lifetime replays is $199. FREE Master Class: The Farm Marketing Fix Sign Up HERE

FAQ Friday answering the podcasting question of "Is There a “Good Enough” Free Hosting Platform?"Save $20 on Buzzsprout: www.ThePodcastTeacher.com/buzzsprout (affiliate link)Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Bill Reynolds, founder of Element 502, a full-service digital marketing agency that helps businesses craft brands, build websites, and design everything from logos to billboards with creativity and conviction.Through his blend of strategy, storytelling, and design, Bill helps companies bring humanity back into marketing — proving that great branding isn't about gimmicks, but about connection, clarity, and purpose.Now, Bill's journey — from nearly closing his company to rebuilding it with faith, friendship, and a mission-driven mindset — demonstrates how resilience and values can turn setbacks into turning points.And while balancing leadership, client impact, and a commitment to making business better for both people and profit, he continues to show that marketing can be meaningful when it's built on conviction.Here's where to find more:https://element502.comhttps://www.linkedin.com/in/bill-reynolds-element502________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Today's episode is a case study episode, and I'm taking you behind the scenes of my Evergreen Marketing Accelerator client, Sarah Lovell's, podcast marketing strategy. This strategy has resulted in her generating over 20 leads for her 1:1 coaching, building a waitlist for her 1:1 coaching, and increasing her downloads by 860% in just one year. You'll hear from her on why she joined the Evergreen Marketing Accelerator, the strategies she learned, and how these same strategies are still growing her business one year later.In this episode, you will learn:Sarah's podcasting journey as an executive functioning and ADHD coachThe podcast marketing strategy that grew Sarah's business and allowed her to stop using Instagram for her marketingThe results Sarah saw while in the Evergreen Marketing Accelerator, and continues to see a year laterResources Mentioned in Today's Episode:Apply to the Evergreen Marketing AcceleratorIdeas to Action: A 12 week executive function coaching program for women business owners.Connect with Sarah Lovell:WebsiteFrom Stuck to Started PodcastFree Resource: ADHD Action Plan Private Podcast Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast ManagementRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting:

In this episode of Content and Conversation, Ross Hudgens sits down with Devin Bramhall to unpack what's broken in modern B2B marketing and what actually works when metrics get messy and attribution falls apart.They talk through Devin's experience writing B2B Content Marketing Strategy, why “media-first” is now table stakes, and how community is often misunderstood, mis-scoped, or forced into the wrong formats. Devin shares real examples from her work at Help Scout and beyond, showing how strong communities are built by paying attention to people, not playbooks.Show Notes:00:00 – Intro/Marketing can't be measured with numbers alone  05:30 – Writing a book when you already know the answer  10:20 – Media-first content marketing explained  15:00 – What community actually means (and what it doesn't)  20:30 – Real-world community examples that worked  28:30 – Outcomes vs activities in marketing reporting  35:00 – Telling a story your CEO will understand  44:30 – When community is the wrong strategy  Show Links:B2B Content Marketing Strategy Book by Devin BramhallFollow Ross on X: https://x.com/RossHudgens Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

In episode 558 of 'Coffee with Butterscotch,' the brothers dig into how community engagement is shaping the ongoing development of How Many Dudes, from reacting to feedback to refining what players latch onto. They talk about the role luck plays in getting eyes on a game, and how fast iteration helps them adapt when discovery, localization, or influencer interest suddenly spikes. The conversation centers on staying nimble, listening closely, and adjusting strategy as the game and the audience keeps evolving.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:26 Introduction and Welcome02:05 Demo Update for 'How Many Dudes'05:29 Analyzing Player Engagement and Discovery Queue06:51 Localization Strategies for the Chinese Market09:43 Cost Implications of Localization13:50 Reflections on Game Development Philosophy17:45 Execution vs. Concept in Game Design22:05 Iterative Development and Player Feedback29:47 Strategic Shifts in Game Development Approach30:54 Navigating Game Development Constraints33:27 Marketing Strategies and Market Gaps36:12 The Unpredictability of Entertainment Products40:17 Designing for Marketability and Engagement44:58 Adapting to Market Changes and Direct Sales49:15 The Role of Luck in Game Success54:21 Building a Resilient Game Development StudioTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. Finally, if you'd like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

In this episode of the Level Up Claims Podcast, host Galen Hair sits down with Dennis "DM" Meador, owner of the Legal Podcast Network, to break down how professionals—especially attorneys—can escape commoditization, build real authority, and attract better clients through strategic podcasting. With decades of experience in legal marketing and positioning, DM explains why many professionals struggle with being reduced to price comparisons and how authority-based content shifts conversations from "How much do you charge?" to "How do I work with you?" He shares why podcasting is one of the most powerful evergreen marketing tools available, how it outperforms short-term ad spend, and what it takes to create content that drives trust and long-term results. Highlights: Dennis Meador's entrepreneurial journey and marketing background Why attorneys and professionals are being commoditized The real reason prospects ask "how much" first Authority positioning vs. PPC and paid lead generation What an "authority podcast" actually is How podcasting builds trust before the first call Evergreen marketing vs. disposable ad spend Making podcasting simple, scalable, and sustainable Production value, storytelling, and entertainment in modern content  Episode Resources: Connect with Dennis "DM" Meador https://www.thelegalpodcastnetwork.com/about Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com https://levelupclaim.com/

Send us a textAaron Parkinson (CEO of Seven Mile Media) sits down with Eric Oberembt in Grand Cayman to talk leadership, scaling, marketing that actually works, and the hard truth about clients, entitlement, and making money.This episode goes straight at the fake guru economy, why Aaron fired 80% of his clients in one day, and the simple “manufacturing fame” strategy that puts you top-of-mind in your market for $1/day. If you're in roofing, trades, or any service business, this is your playbook.Sponsor: SMA Support ServicesListen to this episode on other podcast platforms: Spotify: https://tinyurl.com/BeAuthenticSpotifyGoogle Podcast: https://tinyurl.com/BeAuthenticGooglePodcastApple Podcast: https://tinyurl.com/BeAuthenticApplePodcastAmazon Music: https://tinyurl.com/BeAuthenticAmazonMusic Connect with "Be Authentic or GTFO" on social media:Facebook: https://www.facebook.com/beauthenticorGTFOInstagram: https://www.instagram.com/beauthenticorGTFOWebsite: https://beauthenticorgtfo.com Follow Podcast Host Eric Oberembt on social media:Facebook: https://www.facebook.com/ericoberembtInstagram: https://www.instagram.com/ericoberembt

Worried that relying on technology can undermine your client's trust? It is a common fear that using AI for coaches means sacrificing your personal touch, but the truth is that ethical AI can actually amplify your visionary leadership rather than replace it. So instead of fearing that automation will ruin your credibility, we need to look at how smart tools can support sustainable business growth without hollowing out the soul of your work. In this episode, I break down how to leverage business automation to handle the heavy lifting of your marketing strategy while ensuring your unique brand voice remains front and center. I discuss why true thought leadership requires human discernment, even when using a fractional CMO tool like Carly AI, and how to navigate the digital landscape without losing yourself.In this episode, you'll learn:How to streamline content creation without sounding like a robot.The difference between using AI as a tool versus a replacement for your expertise.Strategies for maintaining original content while using automation to speed up your workflow.How to protect client trust by being transparent and intentional with your tools.If you are ready to scale your business and prioritize burnout prevention without losing the heart of your coaching business, this conversation is for you. Tune in to master the art of authentic marketing and discover how to produce original content that connects deeply with your audience.Resources from this episode:Therapreneur: A Therapist's Guide to 3x Your Therapy IncomeThe Coach IntensiveListener Giveaway!Enter The Podcast Giveaway for the chance to win one of Carly's digital products: https://thethrivingtherapreneurpodcast.com/reviewsGet 2 FREE months of TherapyNotes and streamline your notes, scheduling, and billing.Use promo code: CarlyExplore More SupportCarly AILooking for more support? Click here to explore different options to work with CarlyWant to start a podcast or grow your existing one? Visit https://julianabarbati.com/ and let them know I sent you!Escape the Therapy Grind in 5 Days Therapist to Coach Startup School walks you through exactly how to do it in just 5 days with clarity, structure, and support.Schedule your free consultation by February 23rd and get the Cash Infusion Playbook FREE. What was your biggest takeaway from this episode? Drop me a DM on Instagram - I'd love to hear from you!“If your audience didn't respond, it's feedback and not rejection.” - Carly Hill

Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies. The goal of this episode is to help indie artists who feel like they are drowning in "marketing advice" make decisions on where to spend their time, money and energy in 2026.EXCLUSIVE livestreams, resources & more on our Patreon:https://www.patreon.com/cw/OneMoreTimeTVFREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretimeJOIN OUR DISCORD: https://discord.gg/rTAYsPcyEYWANNA WORK WITH US? Make us an OFFER! https://forms.gle/tVdon5vyoGAqPjx6AFOLLOW One More Time:https://www.instagram.com/onemoretime.tvhttps://www.tiktok.com/@onemoretime.tv0:00 Intro1:18 #12 Playlisting campaigns4:11 #11 Signing with a label8:01 #10 PR / press runs11:59 #9 Radio + DJs (FM / clubs / regional)15:17 #8 Spotify in-app promo tools (Marquee / Showcase / Discovery Mode)18:55 #7 Influencer marketing / creator seeding (UGC)24:31 #6 Paid ads (Meta / TikTok / YouTube)30:09 #5 Clip flooding / account network strategy35:03 #4 Audience swapping (collabs / features / remixes)41:10 #3 Relationship marketing (DMs + IRL)45:05 #2 Organic short-form content48:02 #1 Search-driven long-form (YouTube / podcasting)

In this episode, we sit down with Mason, owner of a unique pasta-forward pizzeria operating out of a compact 450 sq ft space inside a public market. Mason shares how his team combines Neapolitan-style pizza with house-made pasta, all while maintaining QSR (Quick Service Restaurant) speed and consistency. He also opens up about a major business rebrand and partnership fallout in the early stages. If you're a restaurant owner, chef, or just someone thinking about launching a food concept—this one's for you. Cheese Hog : https://cheesehogmachine.com/

Being a guest on podcasts can feel intimidating, but it's also one of the smartest moves you can make. In this episode, I'm breaking down why podcasting as a guest can be one of the fastest and most effective ways to grow your business. You'll learn why guesting works even if you're brand new, what's really holding most people back from pitching themselves, and the 5 steps to start landing interviews with confidence.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Episode 204: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeAre you constantly hustling, burning out, and working with clients who don't value your services? When you're undercharging, your business becomes just another exhausting job.In this episode, Jessica Yarbrough teaches us how to break free from the low-price trap and position yourself for high-value corporate engagements. She reveals the critical mindset shifts that separate five-figure coaches from six and seven-figure consultants, and shares the strategic framework for solving bigger problems that command premium prices—without working more hours.About Jessica Yarbrough: Jessica is the Founder & CEO of Expert Accelerator™, where she helps B2B coaches and consultants sell and scale ultra-high-value deals. With a background in international business and experience building multiple companies, Jessica specializes in helping experts build their platforms, raise their value, and create the marketing and sales infrastructure needed to scale.Jessica's strategies have been tested across diverse industries including tech, finance, healthcare, manufacturing, and construction, working with everyone from small business owners to billion-dollar organizations. She's passionate about helping coaches and consultants—from Executive Coaches to former C-Suite Executives—grow their influence and make 6 and 7-figure leaps in their businesses.Download Jessica's “Ladder of Influence” PDF Guide here: https://jessicayarbrough.com/influenceConnect with Jessica:LinkedIn: https://www.linkedin.com/in/jessicayarbrough-bizconsultant/ YouTube: https://www.youtube.com/@jessicayarbrough Website: https://jessicayarbrough.com/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

What if the secret to filling your spa wasn't another social media post, but showing up as the face of your business in your own community? In this episode, media strategist Beth Nydick joins Daniela to talk about why getting uncomfortable, stepping outside your comfort zone, and becoming the "mayor of your town" is the most powerful marketing move you can make. Whether you're an introvert who breaks out in hives at the thought of networking or you're ready to own the stage, this conversation will shift how you think about visibility, trust building, and creating real connections that turn into clients. In this episode, we discuss:  Why building trust before the consultation changes everything How to find your comfort zone platform (it's not all networking events) The surprising accessibility of local TV and how to get on it Why your philosophy matters more than your services list How to ask for what you want without feeling salesy The mindset shift from "why me?" to "why not me?"   Resources Mentioned in Episode #469: Why Being the Mayor of Your Town Is Your Best Marketing Strategy   Beth Nydick on IG   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.

Lilja Jelks (RPTA '21), Marketing Strategy & Operations Manager at the Monterey Bay Aquarium, talks with Dr. Brian Greenwood (Cal Poly Experience Industry Management) about her life and career to date.

FAQ Friday answering the podcasting question of "Why Don't I See an Apple Podcasts Review?"Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

This past weekend, I had the pleasure of attending an RV Expo in Worcester Massachusetts. I'm not looking for an RV, but am generally RV curious. I find the concept of an RV pretty interesting, and I have to say that walking about the expo revealed the range of designs that exist in the RV market. Different sizes, different features, slide outs, Fifth wheels, hitches, toy haulers, so much to take in at once given that I am a RV newbie. I also learned that RV manufacturers are always taking customer feedback and trying to improve their designs, as any good business does. What was more surprising was that the majority of RVs made in the US come out of Indiana. In fact, turns out that Elkhart, Indiana is the RV capital of the wold. I'm originally from Michigan, and frankly had no idea that RVs happen in Indiana even though it is a neighboring state. Beyond basketball and corn in Indiana, there are also RVs. Who knew?My guest today on Experience by Design is also from Indiana, Fort Wayne to be exact. Barry LaBov is the founder and CEO of LABOV Marketing and Communications, but he is much more than that. He also has authored over a dozen books, including his new book The Power of Differentiation, aimed at leaders looking to differentiate their brands and products by moving beyond a commodity mindset and showcase what makes them unique. This focus not only makes companies more attractive to customers, but also employees as it gives them a sense of purpose regarding the work they do. We talk about his work with clients guiding them to differentiate and identify what makes them unique. We explore the vital aspects of connecting customer and employee experience, and why alignment in your experience design matters. He digs into the branding challenges in troubling times as companies try to navigate the social landscape. He describes the importance of qualitative data in understanding your customers and employees, and not waiting for the “perfect data” to present itself. He also describes his experiences as a musician, touring with the band Mark Urgent and how learning music is similar to his efforts as a marketing expert. And of course we talk about RVs. Barry LaBov: https://www.barrylabov.com/LABOV: https://www.labov.com/“The Power of Differentiation”: https://www.barrylabov.com/books

Hey Winner, You're showing up, putting in the work… but still not getting noticed by the right people. You don't have to keep pushing harder In this episode, I'm joined by Carol J. Dunlop, the Online WOW! Strategist and 10X best-selling author, who shares her powerful 3-part UN-Marketing Strategy that helps entrepreneurs stand out, get hired, and grow with confidence—without exhausting themselves. If you're ready to position yourself as the go-to expert in your niche, attract aligned clients, and ditch the hustle, this conversation is a must. Rooting for you ~ Gabe   New to the podcast? Start here: https://redhotmindset.com/podcast-start/   LISTEN TO HEAR: The 3-step UN-Marketing Strategy to get seen, heard, and hired How to build authority and trust without over-posting or chasing algorithms Why traditional marketing might be blocking your breakthrough A simple, sustainable path to get noticed by the right people How to market in a way that aligns with your calling and energy   LINKS MENTIONED IN EPISODE: Carol's website: https://csicorporation.com/   CONNECT WITH ME: ➡️ Website: https://redhotmindset.com/ ➡️ Join the Red Hot Accountability Club: https://redhotmindset.com/rha/ ➡️ Free mini course: Craft Your Marketing Strategy Without Social Media: https://redhotmindset.com/marketing/ ➡️ Free workshop: 3 Secrets to Making Progress on Your Goals without Burnout—Even When Life Feels Chaotic: https://redhotmindset.com/goals/

Send us a textIn this episode, Kendra Corman shares a powerful classroom story that turned into a real-world lesson on integrated marketing communications. What started as a nonprofit fundraising case study became a master class—taught by her students—on how marketing channels work best when they work together.Kendra walks through how three student teams tackled a struggling nonprofit gala and what their insights reveal about building a smarter, more intentional marketing mix.The Classroom Experiment That Changed the ConversationStudents were asked to defend one of three fundraising strategies for a nonprofit facing rising costs and declining attendance:Keep the traditional annual galaPivot to digital-first campaignsReplace the gala with smaller community eventsEach team had to consider donor segments, demographics, and capacity—and challenge one another's assumptions. The surprising outcome wasn't which strategy “won,” but what the students realized next. The Big Insight: It's Not Either/OrThe breakthrough moment came when a student asked: Why do we have to pick just one? That question reframed the entire exercise.The final recommendation combined:A smaller, more focused gala for older donors and sponsorsCommunity events to engage younger and niche audiencesDigital marketing to expand reach and accessibilityInstead of abandoning what worked, they built around it. What Integrated Marketing Actually Looks LikeKendra connects the classroom lesson to real client work, sharing how successful nonprofits:Keep core efforts that still serve a specific audienceAdd complementary channels based on donor segmentsGrow intentionally without overwhelming their teamsThe key isn't doing everything—it's choosing the right mix and scaling with purpose. A Simple Framework to Evaluate Your MarketingKendra offers three questions to help evaluate whether your current marketing mix makes sense:Is it working—or just comfortable? Signs of “comfortable but not working” include declining results, increasing effort, and doing things out of habit.If it's working, do you have capacity to grow? If you do, consider one small addition that reaches an audience you're currently missing.Is it working, but exhausting you? If you're drowning to maintain it, something needs to change—working smarter matters.This framework helps you decide whether to refine, add, or replace parts of your strategy without burning everything down. Key TakeawaysDon't abandon what works just because something new appearsDon't rely on one channel if it leaves you vulnerableBe intentional about your marketing mix—not reactiveCapacity is a constraint, not a strategyKendra closes by inviting listeners to reflect on their own “why pick one?” moment and consider how their marketing channels could work better together.If you've ever felt stuck choosing between what's familiar and what's new, this episode offers a smarter Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Weight Watchers became one of the most trusted brands in weight-loss by emphasizing the importance of human connection. Now, medications like GLP-1's have completely changed the weight loss landscape, and Weight Watchers has adapted their platform and product offerings to meet the moment. Tara Comonte became the President and CEO of Weight Watchers in February of 2025 after serving as a director since June of 2023. Tara has over two decades of executive leadership experience across corporate and digital strategy, technology, operations, and finance. That includes serving as CEO of Tomorrow Life Sciences, CFO of Shake Shack, Chief Financial and Business Affairs Officer at Getty Images, and CFO of McCann World Group, the world's largest marketing communications business. Today, Tara takes us through a whirlwind year for Weight Watchers, and discusses her plans for reinvigorating the brand through innovation, while maintaining their emphasis on personal connections.Highlights:History of Weight Watchers (2:15)Brand Positioning (6:50)Pharmaceutical Company Collaborations (10:03)Rebranding Weight Watchers (11:38)Product Innovations (13:25)Brand Partnerships (15:39)Marketing Strategy (17:50)Weight Watchers' B2B Strategy (20:48)Using AI and Maintaining Human Connection (22:34)Outlook for 2026 (24:35)Links:Tara Comonte LinkedInWeight Watchers LinkedInWeight Watchers WebsiteICR LinkedInICR TwitterICR WebsiteFeedback:If you have questions about the show, or have a topic in mind you'd like discussed in future episodes, email our producer, joe@lowerstreet.co.

Discover how to leverage the efficiency of generative AI without creating "AI slop" that alienates your audience.In this episode of Content Amplified, Ben Ard sits down with Andy Brooks to discuss the delicate balance between utilizing new technology and maintaining the human connection. While AI offers incredible speed, it often acts as an "affirmation loop" that validates mediocre ideas rather than challenging them. Andy explains why marketers must treat AI as a partner rather than a replacement to ensure their brand narrative remains genuine.Topics discussed in this episode:Why AI should be viewed as a "not terribly bright" but fast marketing coordinator.How to overcome the learning curve of effective prompting vs. just getting an output.Why Gen Z audiences are reacting negatively to AI-generated imagery.The importance of keeping "real" elements (stories, products, and people) untouched by AI.Whether "No AI Used" will become a permanent badge of honor for brands.About the Guest:Andy Brooks is the Director of Marketing and Communications. With a diverse background in radio, television, and software development, Andy has devoted his recent career to mastering the ins and outs of marketing technology. He is the author of two books and teaches courses on creating with Generative AI on Coursera, focusing on helping people increase efficiency without losing authenticity.Connect with Andy on LinkedIn: https://www.linkedin.com/in/aceebro/View Andy's course: https://www.coursera.org/instructor/andrew-brooksText us what you think about this episode!

How Ouai became a $300M brand by turning customer comments into marketing gold.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What if marketing worked like architecture, not guesswork? Do you know what's actually driving your marketing results?In this episode of The Business Ownership Podcast I interviewed Emiliano Giovannoni. Emiliano Giovannoni is a global-minded marketing executive and consultant based in Brisbane, Australia with twenty years of marketing management experience working for international organizations ranging from ASX and NASDAQ listed multinationals – to VC-funded digital start-ups in the United Kingdom, Europe, and Singapore, including leading the Social Media Marketing function for the APAC region at Microsoft.He is the creator of the FAPI Marketing Framework™, a marketing organizational management method featured in the University of Queensland MBA program. The framework is designed to help businesses better rationalize and control their marketing functions.He is the author of multiple marketing planning and management publications, including ‘Digital Marketing Planning,' ranked one of the top 100 digital marketing books in 2020, and ‘Modern Marketing Architecture.'As a UQ Strategic Marketing MBA Alumni, Certified Agile-Scrum Master, and an Associate Fellow of the Australian Marketing Institute (AFAMI CPM), Emiliano is committed to continuous professional development and learning.His commitment to the development of the marketing profession includes Judging panelist for the yearly AMI Australian Marketing Institute Marketing Awards and participating as an industry mentor at UQ University BEL Career Mentoring Program.Are you guessing with your marketing—or planning for results?Check this out and rethink your approach.Show Links:Chasefive Website: https://www.chasefive.com/Emiliano Giovannoni on LinkedIn: https://www.linkedin.com/in/emilianogiovannoniBook a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

In this episode of the Successful Stylist Academy podcast, Ambrosia Carey breaks down how client booking expectations are evolving in 2026. Learn how automation, transparency, personalization, and seamless systems can improve client trust, reduce no-shows, and create a modern booking experience that supports long-term salon growth. Get 50% off GlossGenius Gold or Platinum for 2 months with code SUCCESSFUL We are choosing 5 Reviewers for a Marketing Strategy call with Ambrosia. Leave your Review HERE. Key Take-aways: 1. Client expectations around booking have shifted dramatically, and stylists who haven't adapted are quietly losing bookings. 2. Today's clients expect access. A 24/7 online booking system isn't a luxury anymore, it's the baseline. If clients can't book when it's convenient for them, they'll move on quickly.  3. Automation plays a critical role in reducing no-shows and cancellations. Automated reminders and confirmations help protect your time while supporting clients with clear communication.  4. Every extra step in the booking process creates friction. Complicated forms, unclear instructions, or delayed responses can quietly erode trust, loyalty, and revenue.  5. Personalized follow-ups matter more than ever. Clients want to feel remembered and valued, and thoughtful touchpoints after booking can dramatically improve retention.  6. Transparency in pricing builds confidence. When clients clearly understand what they're booking and what it costs, it reduces hesitation and strengthens trust before they ever sit in your chair.  7. Clients are researching stylists before they book. Your website, booking flow, and online presence are part of the client experience long before the appointment happens.  8. Technology should support the human experience, not replace it. The most successful systems enhance connection, clarity, and ease rather than creating distance.  9. Offering clients options in how they communicate: whether through text, email, or booking platforms, creates a more inclusive and satisfying experience.  10. A seamless booking process doesn't just make life easier, it builds loyalty. When clients feel respected, informed, and supported, they're more likely to return and refer.  11. Understanding and adapting to modern client expectations is one of the most important skills for stylists who want to thrive in the evolving salon industry.  Get 15% off our favorite skincare line, Pharmagel with code SSA15: https://pharmagel.net/?ref=SSA15

Do you ever feel awkward trying to sell your coaching or digital offers through podcasting? You're not alone. Many solopreneurs struggle with how to guide listeners toward paid offers without sounding pushy or salesy. In this episode, you'll learn 3 subtle selling strategies that feel natural, build trust with your audience, and turn listeners into paying clients. No sleazy tactics or awkward pitches...just simple podcasting shifts that help you serve generously while confidently guiding your audience to the next step.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

In today's show, Caleb and Chris delve into some of the top marketing tactics and frameworks we utilize at SouthState's Correspondent Division. They also explore how community banks can adopt these strategies to effectively capture the attention of their most promising prospects.   The views, information, or opinions expressed during this show are solely those of the participants involved and do not necessarily represent those of SouthState Bank and its employees. SouthState Bank, N.A. - Member FDIC

Send us a textIn this final episode of the January video marketing series on the Christian Business Advantage Podcast, Alyssa Avant walks you through how to develop a simple, effective video marketing strategy for your business. You'll learn how to clarify your goals, understand your audience, choose the right platforms, plan and schedule your content, and evaluate what's working. If you're ready to move from “just posting videos” to using video with purpose and strategy, this episode will help you create a plan you can actually sustain.

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