Podcasts about marketing strategies

In this conversation, Andrew Howard shares his journey from being an entrepreneur in the food truck industry to becoming a successful real estate investor and wholesaler in Dallas, Texas. He discusses the evolution of his business, the challenges faced in the wholesaling market, and the importance of adapting to changing market conditions. Andrew also delves into his experiences with fix and flip projects, the significance of marketing strategies, and his recent venture into new construction. Throughout the discussion, he emphasizes the value of relationships and referrals in building a successful real estate business.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this episode of the Investor Fuel podcast, host Michelle Kesil speaks with Jason Fishman, a growth marketer specializing in investor acquisition. Jason shares insights into his innovative marketing strategies for real estate investors, detailing his approach to building awareness and engagement through digital channels. He discusses the importance of a structured marketing strategy, the success stories from his campaigns, and the evolving landscape of digital marketing. Jason emphasizes the significance of building relationships and leveraging referral partnerships to find clients, while also exploring new trends in marketing, including the use of podcasts and AI tools.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

In this episode, Eric Siu dives into the 2026 LinkedIn marketing strategies that actually drive revenue. Discover why consistency beats volume, how horizontal videos outperform vertical, and how to repurpose content fast with Opus. Eric also explains how carousels, newsletters, and proprietary data posts dominate engagement—and breaks down tools like Shield for analytics, carrot for personalized ABM ads, and Stanley for brand voice protection to help you turn content into clients and scale your influence on LinkedIn. TIMESTAMPS (00:00) Why LinkedIn still wins (00:28) Consistency over volume (01:05) Horizontal video advantage (02:22) Scaling with Opus (03:36) Carousels that convert How to Connect IG: / ericosiu X: / ericosiu

In today's episode, I'm getting a little unhinged (in the best way) and sharing the tough truth about why you might not be where you want to be yet. I'm breaking down the hidden ways we slip into victim mode, the excuses that keep us stuck, and the truth about what it actually takes to create the results you say you want. Tune in if you're ready for a wake-up call that'll reignite your drive and get you moving toward your goals.

What if you could create a marketing funnel that works for you while you sleep? Today's guest, Patrick Riddle, is here to show you how to turn cold traffic into cash with a high-converting funnel. Patrick is a seasoned entrepreneur and the CEO of a multi-million-dollar educational publishing company. After getting his start in real estate, he shifted to the info product space, where he's helped thousands of students grow their businesses using smart marketing strategies. But Patrick's strategy isn't just about driving traffic or having a good offer. It's about owning the customer journey from start to finish. He explains how to create front-end offers that bring in the right leads and then maximize profit with smart back-end partnerships, allowing you to scale without risk. We're talking recurring revenue, software upsells, and affiliate partnerships that pay you long after the first sale. Plus, he reveals why email marketing is still king and how you can take advantage of the most underutilized tool in your marketing arsenal to grow your business. Tune in to learn how to turn your funnels into money-making machines and stop leaving cash on the table.  — This episode is part of the 8FE (8-figure entrepreneur) series, where we talk to entrepreneurs who have already passed the million-dollar mark.  — Key Takeaways: 00:00 Intro 02:22 The impact of AI on the info product space  03:32 Building a marketing funnel that actually works 05:25 Patrick's winning business model  18:17 Building an all-star team  21:58 Order bumps and upsells  28:10 Scam reviews, reputation management, and compliance  38:46 Becoming a CEO  53:08 Advice for aspiring entrepreneurs  56:56 Outro — Additional Resources:

Jen Donahoe makes her triumphant return. She's joined by Eric Kress and special guest Stan Kwon from BetaHat.We dig into:Battlefield 6 corrections, marketing takeawaysAndroid's new payment-link era Unity's cross-platform paymentswhat General Intuition's $134 M seed means for spatial reasoning and game dataRovio's restructuring Football Manager deal with FIFA00:00 Welcome03:12 Jen's Update09:17 Industry Insights and Trends14:56 Battlefield Six Analysis23:05 Marketing Strategies and Success26:12 Marketing Choices and Target Audience27:13 Epic vs Google: Legal Battle Update36:42 Unity's New Commerce Management Product41:53 AI and Gaming: General Intuition's Ambitious Plans49:16 Rovio's Restructuring and Industry Trends52:40 Football Manager's Success and Future Plans

In this bite-sized solo episode, I'm breaking down the insane results we've helped our client, Tremont Lodge, achieve since partnering in spring 2025. From stock photos and low engagement to over $40,000 in tracked direct bookings, you'll hear exactly how an integrated marketing strategy — blending social media, email, influencer collaborations, and automation — completely transformed their results. I'll walk you through the story from the very beginning: where Tremont was when they came to us, the first steps we took to revamp their brand presence, and how each piece of the strategy now works together to drive measurable growth. What You'll Learn How we turned uninspired, stock-driven content into a story-driven brand experience that connects The 3 C's we use with every client: Content, Conversations, and Collaborations The power of ManyChat funnels and promo codes for tracking real ROI on organic content How influencer partnerships drove more than $16K in direct bookings — and how to choose the right creators for your season Why timing matters for influencer stays and how to shift focus in slower seasons Ways to integrate organic, paid, and email marketing so they all amplify one another Key Takeaways If you're a boutique hotel, short-term rental, or small business wondering how to actually track what's working in your organic marketing — this episode gives you the blueprint. From codes to lead funnels, I'll show you exactly how to build a strategy that drives bookings, builds your list, and grows your brand all year long. Connect with me:

Three expert sellers who've sold tens of millions on Amazon reveal what it takes to launch a successful business from scratch in 2025. Strategies, tools, and real seller insights.

In today's episode, I'm sharing how a few small but intentional shifts completely changed the way I move through my day. It's not about doing more or going to another retreat, it's about creating presence in real life. I talk about what it means to make your day-to-day life the practice, how I've redefined stillness and focus, and the simple changes that have helped me feel more productive, clear, and grounded than ever before. I can't wait for you to hear this one. It's been a total game-changer for me, and I know it'll spark something for you too.

Send us a textEver wonder why some home service brands feel trustworthy before they even quote the job? We pull back the curtain on three simple, overlooked moves that stack trust fast: a brand ecosystem audit, a hyperlocal micro influencer network, and a documentary-style install video that shows the work, the manners, and the finish line.First, we map every place your brand lives in the real world—fleet wraps, uniforms, CSR tone, on-hold music, reviews, email signatures, invoices, social, and signage. Then we prioritize the fixes that signal care: clean, consistent trucks; technicians who look and speak on brand; and responses that turn reviews into SEO. This isn't a rebrand; it's a punch list that makes every touchpoint feel the same, so your neighbors recognize you and risk feels lower before your tech arrives.Next, we ditch celebrity influencers for people your market already trusts: the realtor who knows every street, the PTA organizer who mobilizes a school, the youth coach everyone thanks on Saturdays. We outline a simple value exchange—swag, gift cards, or a free maintenance plan—in return for honest posts about real experiences. No scripts, just authenticity and accountability. If something misses, we fix it and learn. That's how local word of mouth scales without feeling bought.Finally, we show how to film a relatable behind-the-scenes install. Choose an average home, capture van loading, protective prep, cleanup, walkthroughs, and a calm voiceover from your sales lead. These story-driven videos beat coupon graphics because they demonstrate care and craft. Then repurpose everywhere: your website and YouTube, short social clips, recruiting, and weekly series like Meet the Crew Monday and Service Story Saturday.If you're ready to tighten your brand, activate real neighborhood advocates, and tell stories that convert, we've got your back. Subscribe for more practical growth playbooks, share this with a fellow owner who needs a slow-season plan, and drop a review to tell us which tactic you'll start first.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

Penn State Football isn't just a sport; it's a tradition, a community, and a way of life. That same mindset should guide how we think about B2B marketing.That's why in this episode, we're taking lessons from Penn State's legacy with the help of our special guest Jill Ransome, SVP of Marketing and Communications at Unite Us.Together, we explore what B2B marketers can learn from building a brand people rally behind, leaning into differentiation, and playing the long game with consistency to drive lasting impact.About our guest, Jill RansomeJill Ransome is a seasoned marketing executive with over 20 years of experience leading brand, communications, and growth strategies for technology and software companies. Currently SVP of Marketing at Unite Us, Jill previously served as Chief Marketing Officer at Jitterbit, where she led global brand transformation and demand generation efforts. She's spent much of her career in high-growth environments, bringing a passion for storytelling, strategic execution, and building scalable marketing engines. Jill holds a B.S. in Global Marketing from Pennsylvania State University and lives in Fairfield, Connecticut.What B2B Companies Can Learn From Penn State Football:Build a brand people rally behind. Penn State thrives on pride, emotion, and community, and Jill says B2B brands need the same. “Build a brand that your fans, your followers, your constituents really believe in and rally behind. What Penn State does really well is it's consistent. It's emotional and it's human.” Even in B2B, you need advocates who feel connected enough to share, refer, and champion your story.Lean into differentiation. Just as Penn State owns its “Linebacker U” reputation, companies must find what sets them apart. “From a marketing strategy perspective, you always need to be… thinking about what is your differentiation in the market that's going to set your brand apart.” In crowded B2B categories, leaning into your unique story is what attracts the right buyers.Play the long game with consistency. Penn State football hasn't changed its brand for decades, and that repetition builds equity. Jill points out: “They have been the same navy, blue and white design for decades upon decades… it comes back to brand… You don't see success overnight. It's something that's built over time with consistency.” Marketing results don't happen instantly; they come from committing to your identity and showing up over time.Quote“ I think good marketers are great storytellers, but you can't be a great storyteller unless you're a good listener. You have to listen and learn from your buyers. You have to listen and learn from your frontline. You have to listen and learn from the world around you.”Time Stamps[00:55] Meet Jill Ransome, SVP of Marketing and Communications at Unite Us[01:53] Why Penn State Football?[02:50] Role of SVP of Marketing at Unite Us[03:53] Penn State Football: Tradition and Identity[19:08]  B2B Marketing Lessons from Penn State Football[26:39] Brand and Marketing Strategies at Unite Us[29:47] Effective Content and Campaigns[36:24] Advice for CMOs[38:02] Final Thoughts and TakeawaysLinksConnect with Jill on LinkedInLearn more about Unite UsAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, I talk with Shay Brown, co-founder of Bucket List Bombshells, about building a multi-seven-figure business while embracing a four-day workweek. Shay shares insights on achieving professional success without the hustle and how her business has empowered over 10,000 women globally through efficient business practices.Key highlights include:Four-Day Workweek Benefits: how this shift has enhanced personal well-being and productivityLead Generation Strategies: their successful partner workshop model for generating leads with minimal timeLeveraging Strengths: the effective division of responsibilities between Shay and Cassie, her business partnerPersonalization in Client Engagement: the need for connection in a changing digital landscapeAdapting to Trends: observations on consumer behavior changes post-pandemicThis episode is filled with practical advice for entrepreneurs seeking balance and success. Tune in for inspiration and actionable strategies to fuel your business's growth!FREEBIE! SHAY'S DREAM CLIENT PLAYBOOK: https://bucketlistbombshells.com/worklessearnmoreShay's Website: https://bucketlistbombshells.comShay's Instagram: https://instagram.com/bucketlistbombshellsShay's Programs: https://bucketlistbombshells.com/programsRegister now for your FREE ticket to Start-Scale-Succeed 2025:https://gillianperkins.com/sss-registerChapters:0:02: Growing Your Business with Less Time1:28: Freedom and Balance in Entrepreneurship2:14: Shea Brown's Journey to Success4:06: Balancing Roles in a Business Partnership7:01: Effective Client Coaching Strategies9:17: Marketing Strategies for Online Businesses17:56; Nurturing Leads After Initial Contact23:27: Expanding Audience Beyond Workshops26:49: Understanding Product Offerings and Sales29:32: Revenue Streams and Financial Insights31:07: The Origin Story of Bucket List Bombshells39:17: Adapting to Changes in the Online Space39:46: Connecting with Shay Brown OnlineWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode of the Sneaker History Podcast, Robbie, Mike, and Rohit, dive into the latest trends in sneaker culture, discussing personal picks and the evolution of signature basketball shoes. They explore the marketing strategies of major brands like Nike and adidas, and share insights on the design and functionality of new releases. The conversation wraps up with thoughts on upcoming sneaker releases and the excitement surrounding the NBA season.SUPPORT THE SHOW:Donate Through Venmo: https://venmo.com/u/sneakerhistoryBuy Me A Coffee: https://buymeacoffee.com/nickengvallEarly Access, Exclusive Videos, and Content On Patreon: https://patreon.com/sneakerhistorySubscribe on Substack: https://substack.com/@sneakerhistoryJoin our Discord Community: https://discord.gg/xJFyWmWgzaIf you are interested in advertising to our audience, contact us: podcast@sneakerhistory.comChapters00:00 Introduction and Sneaker Culture02:29 Current Sneaker Trends and Releases06:47 Signature Shoes and Player Collaborations11:24 The Impact of Storytelling in Sneaker Design16:04 Marketing Strategies and Consumer Awareness23:41 The Balance of Sneaker Releases26:09 Team Bank Shoes and Market Strategy33:47 Evaluating New Releases: AE1 and LeBron 2339:08 Final Thoughts on Sneaker TrendsCHECK OUT OUR OTHER SHOWS:For the Formula 1 Fans - Exhaust Notes: https://exhaustnotes.fmFor the Fitted Hat Fans - Crown and Stitch: https://crownandstitch.comFor the Cars & Sneakers Fans - Cars & Kicks: https://carsxkicks.comFor the Creators & Creatives - Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106[Links contain affiliate links; we may receive a small commission if you purchase after clicking a link. A great way to support the pod!]—––––—––––—––––—––––—––––—––––—––––—––––Our podcast is proudly...Recorded on Riverside: http://www.riverside.fm/?via=sneakerhistoryHosted & Distributed By Captivate: https://bit.ly/3j2muPbGET IN TOUCH:Robbie - robbie@sneakerhistory.comMike - mike@sneakerhistory.comRohit - rohit@sneakerhistory.comNick - nick@sneakerhistory.comDisclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

In this solo episode, Alex Quin fires up the Hustle Inspires Hustle community with a reality check about procrastination and goal-setting. He emphasizes why waiting for January to start pursuing your goals is a trap and explains how momentum built in the last stretch of the year leads to long-term success. Alex offers a personal pep talk to help listeners assess their progress, realign their vision, and set clear intentions for the rest of 2025 and beyond.Episode Outline:[00:00] – Intro: Why waiting for January is a mistake[00:22] – The cost of waiting and procrastinating on goals[00:48] – Check your 2025 goals: what's working, what's not[01:18] – Do your audit: finances, health, business, mindset[01:46] – Don't waste Q4: fix the gaps, build momentum[02:10] – What a strong finish gives you: peace, freedom, cash flow[02:38] – Start planning for 2026 now[03:03] – Align with your partner or team[03:24] – Final word: stop surviving, start living with intentionWisdom Nuggets:Stop Worshipping the Calendar: Waiting for a date like January 1st to take action is an excuse disguised as a plan. Start now or risk staying stuck.Audit, Don't Assume: You can't improve what you don't measure. Look at your current goals and get honest about where you're winning and where you're behind.Purpose Over Panic: Finishing the year strong isn't about panic hustling—it's about creating meaningful outcomes like peace, cash flow, and confidence.Talk Like a Team: If you're in a relationship, your success plan shouldn't be a solo mission. Discuss your shared goals and stay aligned.Survive or Thrive: If you're constantly reacting and living bill-to-bill, you're not really living. Set direction and move with intention.Power Quotes“I'll start in January is pure loser talk.” – Alex Quin“Twenty twenty five isn't over yet, so don't act like it is.” – Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Send us a textIn this episode of the Stories to Create Podcast, host Cornell Bunting sits down with Laura Aldana and her ten-year-old daughter for an inspiring and insightful conversation.Laura Aldana is the accomplished founder of Bloom and Blossom Social Hub, a dynamic marketing professional who has called Southwest Florida home for the past 16 years. At 35 years old, Laura holds a bachelor's degree in communication from Colorado Christian University and is fluent in both English and Spanish, adding a valuable bilingual dimension to her work in marketing and social media strategy.Passionate about helping businesses grow and connect through innovative marketing approaches, Laura combines creativity with purpose in every project she undertakes. Her work reflects not only her professional expertise but also her deep commitment to faith, family, and community.Laura serves as the Publicity Chair for the American Businesswomen's Association and the Marketing Chair for the Learning for Life program through the Boy Scouts of America. She is also deeply involved with Alice's Wings of Hope, a nonprofit close to her heart, and volunteers her time and skills with organizations such as Dress for Success, KindLee, and The Nature Foundation at the Shell Factory, among others.Guided by integrity, compassion, and a genuine desire to uplift others, Laura continues to make a lasting impact in both her professional and personal life—helping others bloom and blossom on their own journeys. Support the showThank you for tuning in with EHAS CLUB - Stories to Create Podcast

In today's episode, I'm pulling back the curtain on my most recent launch and revealing something that might shock you: 80% of my buyers had been on my list for over 6 months. I'm breaking down what this means for your marketing strategy, why you need to stop calling your leads poor quality, and how to play the long game in a trust recession. If you've ever wondered why people aren't converting immediately or felt discouraged by your launch results, this episode will shift your entire perspective.

Reverse engineer your work with our guide to Perplexity AI: https://clickhubspot.com/vfb Ep. 371 Ever wondered, “How do they do it?” when you spot amazing ads or flawless email marketing from your favorite brands?  Kipp dives into the underrated hack every marketer should know: instantly reverse engineering any company's marketing strategy using AI. Learn more on how to unlock the secrets behind breakthrough campaigns with browser-based agents, get tactical tips on AI ad creation tools, and learn to quickly analyze competitors' tech stacks and conversion architectures to grow your business faster. Mentions Grüns https://gruns.co/ Perplexity Comet Browser https://www.perplexity.ai/comet Icon https://icon.com/ Meta Ads https://business.meta.com/ Atria https://tryatria.com/ Northbeam https://www.northbeam.io/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

In this episode of Remodelers on the Rise, Kyle sits down with Chris Moore of Senior Remodeling Experts to unpack why aging in place can be the golden goose for remodelers. Chris breaks down the three segments of the market (traumatic change, progressive change, and no urgent needs) and shows how to weave smart, subtle upgrades into standard projects: three-foot doors, curbless showers, blocking for future grab bars, stacked closets for a future elevator, removable cabinet fronts, and ceiling-lift framing. They talk about messaging that avoids stigma, why most homes are “Peter Pan" housing, and how aging in place is a team sport. You'll also hear Chris's purpose-driven story, the impact of VA grants and Virginia's Livable Homes Tax Credit, and his “Age Out Loud” mission to celebrate later-life living. Bonus: a quick productivity nugget from Kyle to tame your inbox and focus your day. ----- Want to keep in touch with past clients and prospects without the hassle of writing content yourself? That's exactly what Remodelers AutoPilot does — each month you get a done-for-you email newsletter and social media posts, ready to send. ----- Explore the vast array of tools, training courses, a podcast, and a supportive community of over 2,000 remodelers. Visit Remodelersontherise.com today and take your remodeling business to new heights! ----- Takeaways Remodeler's Autopilot helps maintain client relationships. Aging in place is a growing market due to demographic shifts. Marketing should celebrate aging rather than stigmatize it. Accessibility features can be seamlessly integrated into home designs. Communication is key in discussing aging with clients. Remodelers can benefit from understanding the psychology of aging. Practical modifications can enhance safety and comfort in homes. The importance of personal stories in connecting with clients. Aging should be viewed as a positive aspect of life. Transformations in home design can lead to fulfilling lives. ----- Chapters 00:00 Introduction and Personal Reflections 03:54 Chris Moore's Journey in Construction 07:07 The Shift to Aging in Place 09:58 Challenges in Marketing Aging in Place Services 13:05 Transforming Perceptions of Aging 16:09 The Importance of Home for Aging 19:02 Living a Purposeful Life at Any Age 24:23 Understanding Aging in Place Needs 25:53 Segments of the Aging in Place Market 27:19 Marketing Strategies for Remodelers 29:05 Incorporating Accessibility Features Stealthily 32:11 Engaging Clients in Future Planning 34:33 The Importance of Thoughtful Remodeling 35:33 Communication and Marketing in Aging in Place 37:00 The Rise of Multi-Generational Housing 39:08 Personal Reflections on Aging and Purpose

Send us a textIn this episode of Imperfect Marketing, I sit down with Sara Nay, CEO of Duct Tape Marketing, to dive deep into the connection between business strategy, marketing execution, and the evolving role of AI.Sara shares her journey from intern to CEO over her 15 years at Duct Tape Marketing and offers powerful insights on why strategy must always come before tactics and technology. Together, we explore how small businesses can future-proof their marketing and teams in an ever-changing digital world.The Foundation of Effective MarketingWhy business strategy must drive marketing strategyThe “Marketing Strategy Pyramid”: business, marketing, and team strategy layersHow to align marketing goals with revenue, mission, and valuesThe Role of AI in Modern MarketingWhy AI is a tool, not a replacement—and how to introduce it without fearCommon mistakes businesses make when adopting AI without strategyExercises to help teams identify tasks AI can support vs. areas to develop human strengthsShaping the Future of Marketing LeadershipThe growing divide in the marketing industry: AI adopters vs. AI skepticsWhy agencies and consultants must shift from execution to leadership and strategyHow AI allows more focus on creativity, empathy, and critical thinkingMapping the Customer JourneyIntroducing the Marketing Hourglass: know, like, trust, try, buy, repeat, referHow businesses can identify gaps and opportunities along the customer journeyWhy great client experiences naturally lead to stronger referral businessLessons Learned in MarketingWhy “more” is not always better when it comes to channels and tacticsThe importance of focusing on what works and making it sustainableHow simplifying your approach reduces burnout and creates consistent resultsKey Takeaways for MarketersStart with strategy before adding tactics or tools.Use AI to support—not replace—human creativity and leadership.Focus on where your audience is and what's sustainable for you.Great client experiences lead to natural referrals and long-term growth.Connect with Sara Nay:Links to Book: Unchained: Breaking Free from Broken Marketing Models: How Small Businesses Can Finally Take Control of Their Marketing, Lead with Strategy, and Scale with AI: https://unchainedmodel.com/Amazon: https://a.co/d/6aLtopFLinkedIn: https://www.linkedin.com/in/saranay/Whether you're a small business owner overwhelmed by technology or a marketing consultant navigating the rise of AI, this episode will help you rethink your approach and focus on what truly matters.

Send us a textAI is reshaping how businesses manage their locations, from adoption challenges to AI Overviews in Google Search, to the renewed importance of citations and directories. Mike Blumenthal, Greg Sterling, and Ana Martinez from Uberall discuss AI's role in visibility, customer journeys, and local SEO strategy.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

What if the greatest barrier to building a profitable business isn't just strategy or hustle, but the way you think about—and manage—your money? In this episode of The Angel Next Door Podcast, host Marcia Dawood is joined by Melissa Houston, a seasoned CPA, entrepreneur, and author on a mission to close the financial literacy gap, especially for women business owners.Melissa Houston shares her journey from corporate accounting to launching "She Means Profit," writing "Cash Confident," and developing the ProfiVise app—all aimed at helping entrepreneurs truly understand their financials and boost profitability. Her approach empowers founders to shift their mindset, master vital numbers, and confidently manage their business finances.Listeners will walk away with actionable tips from Melissa's five-step Cash Confident framework, learn how to avoid money leaks, and gain insight into setting effective prices. With tools and mindset shifts tailored for entrepreneurs at every stage, this episode is a must-listen for anyone who wants to move beyond break-even to achieving real, lasting business success. To get the latest from Melissa Houston, you can follow her below!https://www.linkedin.com/in/melissahoustoncpa/https://www.shemeansprofit.comhttps://www.profivise.com Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comDo Good While Doing WellLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/Pinterest: https://www.pinterest.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

How do you market the experience of walking through rooms of illusion that flip reality on its head? In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more. Key Moments:00:00 Andy Levey Turns Wonder Into Marketing Strategy02:00 Inside the World's Most Photographed Museum04:00 From Wall Street to Vegas Viral Experiences07:30 Building the Biggest Brand No One's Heard Of09:30 Cracking the Local Playbook for Global Growth14:14 Data and Science Behind Going Viral16:44 Marketing FOMO With Radio and Influencers19:00 Winning Local Search and the AI-Discoverability Game24:00 Bringing Emotion Back to B2B Marketing27:23 How to Make Customers Feel Your Product33:43 Lessons from Failed Launches38:10 Using AI to Scale Creative, Not Replace It45:00 The Best Marketing Campaigns51:00 Marketing Trends Outro Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

On today's episode, Dr. Mark Costes sits down with returning guest Dr. Matt Standridge live from the Voices of Dentistry event in Gilbert, Arizona. Dr. Standridge shares the major life and career changes he's made recently, including selling both of his dental practices and moving his family to Oklahoma City. With a renewed focus on education, content creation, and speaking engagements, Dr. Standridge reflects on the transition from ownership to associating, the pros and cons of no longer calling the shots, and how he's using his experience to elevate the practices he's now working with.   He also dives into his latest presentation on systematic smile design for GPs—drawing from the principles of Spears and Coyce—and reveals a unique triple-win approach to professional dental photography that builds community goodwill and enhances marketing. If you're a GP looking to integrate ortho, elevate case presentation, or find more balance in your professional life, this is one episode you don't want to miss. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.drstandridge.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In today's episode, I'm sharing something truly powerful that's been unfolding for me lately: how much of our lives are run by fear, even when we think we've outgrown it. After attending another Joe Dispenza event and spending a few solo days in reflection, I had some profound realizations about control, surrender, and what it really means to operate from abundance instead of protection. I'm sharing the exercises, breakthroughs, and uncomfortable truths that surfaced, and inviting you to look at where fear might still be quietly running the show in your own life and business.

What if the setbacks you're facing right now are actually setting the stage for your biggest breakthrough?In this episode, Shelby sits down with Tori Bolt, co-founder of Bolt Farm Treehouse, to pull back the curtain on what looks like an overnight success but was actually a decade of grit, growth, and relentless belief. From losing it all and starting over to pre-selling $1 million in reservations before owning the land, Tori shares the raw truth about building a brand rooted in authenticity, community, and purpose.You'll hear how she and her husband, Seth, turned obstacles into opportunity, navigated failure with resilience, and proved that transparency and storytelling are the ultimate marketing edge. This episode dives deep into what it means to build in public, trust your mission when everything's uncertain, and show up even when it's messy.Tori also opens up about how mentorship transformed their business, the mindset behind selling before building, and why Instagram has become the most powerful platform for destination marketing and connection. It's equal parts strategy and soul perfect for entrepreneurs, dreamers, and small-town go-getters with big-ass goals.The Marketing Strategy Behind Bolt Farm TreehouseWhat You Will LearnHow failure became the foundation for a multimillion-dollar comebackThe mindset and marketing behind $1M in pre-salesWhy vulnerability builds stronger brands than perfection ever couldHow to pick mentors and rooms that actually move your business forwardThe secret to using Instagram as the new search engine for your brandResources & LinksBolt Farm Treehouse Workshop: https://explore.boltfarmtreehouse.com/str-workshops Instagram: @boltfarmtreehouse | @toriboltShelby Clement: https://shelbyclement.com| IG: @itsshelbyclementIf this episode gave you the guts to take the next bold step, follow, rate, and review the show. Share it with a founder who needs the nudge.

Affiliate marketing is more than just another item on your to-do list—it's a smart growth strategy that can expand your reach, boost your revenue, and strengthen your community without adding extra stress. In this episode, I'm breaking down what affiliate marketing really is, why it works so well for entrepreneurs, and how you can get started even if you're a solopreneur. You'll learn the benefits, clear up common misconceptions, and walk away with practical steps to set up an affiliate program that scales your business while you focus on what you do best.   Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/affiliate-marketing-for-small-businesses  

In this conversation, Jacques Skuteeki and Dylan Silver discuss the importance of retargeting campaigns in real estate, emphasizing how realtors can maintain visibility and build their personal brand through consistent content sharing and effective follow-up strategies. They explore the nuances of branding in the real estate market and the significance of being the go-to person for clients.   Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind:  Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply   Investor Machine Marketing Partnership:  Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true ‘white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com   Coaching with Mike Hambright:  Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike   Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a “mini-mastermind” with Mike and his private clients on an upcoming “Retreat”, either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas “Big H Ranch”? Learn more here: http://www.investorfuel.com/retreat   Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform!  Register here: https://myinvestorinsurance.com/   New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club   —--------------------

Q4 isn't just the busiest season of the year, it's your biggest opportunity. For service businesses, this quarter can be the ultimate launchpad into 2026 if you approach it with the right strategies. In this episode, Emma dives into five powerful Q4 marketing strategies designed specifically for service providers who want to finish the year strong while setting the tone for an even better new year. From reframing offers as bridges to Q1 success, to leveraging audience participation and turning social proof into true industry authority, this conversation goes beyond quick wins and short-term holiday sales. Instead, it's about building momentum, standing out in a crowded marketplace, and engineering bold category-defining moments that position your brand for lasting growth. If you've ever felt like Q4 is just about scrambling to meet year-end goals, this episode will shift your mindset and equip you with actionable strategies to transform your service business this season and beyond. Listen in as Emma explains: How to launch future-focused Q4 campaigns that fuel Q1 success Why doubling down on your “power platform” beats being everywhere online Ways to turn your audience into an R&D team for faster growth And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

In this energizing episode of Confessions of a Higher Ed CMO, host Jaime Hunt sits down with Brandy Kift, AVP of Marketing Strategy at Bucknell University, to unpack how her team has successfully broken down the silos between marketing and admissions. Brandy shares the inside story of how Bucknell transformed their approach to enrollment marketing by fostering mutual trust, aligning content strategy with recruitment goals, and leveraging data and AI for meaningful student engagement. If you're searching for strategies to build better collaboration across departments and increase application numbers, this is a must-listen.Guest Name: Brandy Kift, Assistant Vice President of Marketing Strategy at Bucknell UniversityGuest Social: www.linkedin.com/in/brandykiftGuest Bio: Brandy Kift is an accomplished marketing strategist with more than two decades of experience spanning healthcare, K-12 software, and higher education. As Assistant Vice President of Marketing Strategy at Bucknell University, Brandy leverages her extensive background to lead innovative initiatives in branding, reputation building, and recruitment marketing. During her six years at Bucknell, she has cultivated a talented team of marketers and content creators whose work has contributed to record application numbers and earned national recognition. - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Matters.com podcast, Olivia interviews Melissa Fors Shackleford — a healthcare marketing strategist, author of Harnessing Purpose, and advisor helping leaders align their mission with their message.Melissa shares her perspective on finding personal fulfillment in marketing, emphasizing that authentic connection — not manipulation — is what drives meaningful brand relationships. She discusses why purpose-driven brands outperform their competitors, the importance of authentic leadership, and how values-based communication shapes trust in today's transparent, social-first world.The conversation dives into the challenges and opportunities in healthcare marketing, the transformative potential of AI, and how leaders can model purpose through action. The Matters or Not Matters speed round covers topics from branding and vacations to reality TV, cryptocurrency, and more.Whether you're a marketer, leader, or simply someone seeking deeper alignment between your work and your values, this episode will inspire you to find your North Star — and help others find theirs too.

What if the most powerful marketing strategy for your business isn't happening on social media, but in small rooms with 25-50 people?   This week, Eleanor is joined by CEO and co-founder of The Social Snippet, Kristina Bartold-Sorgota, who built a 7-figure agency with over 80 active clients using an unexpected approach: small, intimate events. She's mastered the art of building relationships first and letting business naturally follow, and she's here to tell you all about it.   If you're tired of constantly feeding the algorithm without seeing results, this episode will show you a different path to growing your business - one meaningful connection at a time. Tune in to discover why organic social media should be a lead nurture tool, not a lead generator, and how Kristina strategically leverages in-person networking to accelerate business growth. She shares her exact framework for choosing which events to attend, how she follows up without being salesy, and why she never makes a direct pitch, even when someone explicitly needs her services.   Get full show notes and more information here: https://safimedia.co/WO71   Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

✨ Elise Longbottom, Director of Global Brand Marketing Strategy at Crocs☁️ Career journey from Vogue Sales Associate to Brand Marketer at Crocs☁️ How to pivot roles internally without starting over☁️ Why kindness and curiosity matter more than a perfect plan☁️ What working in events can teach you about brand building☁️ How to prep for every interview like it's her dream jobJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

What happens when a cowboy poet, brand provocateur, and unapologetic truth-teller decides to burn the old playbook and start over in Mexico City? Meet Justin Foster, the co-founder of Massive Change, an advisory firm helping non-profit leaders and entrepreneurs build just, equitable brands. Raised on a cattle ranch in Oregon, Justin brings a no-BS, straight-off-the-range approach to leadership and business. For more than two decades, he's delivered heretical brand coaching that cuts through the noise, distilling complex ideas into clear, high-impact messages that move people. A master of language, he's the author of four books and a prolific writer of essays, poetry, and songs. At his core, Justin is a poet, agitator, and strategist who fiercely challenges entrenched power and questions the narratives that uphold the status quo. After multiple setbacks, I finally had the chance to interview Justin for the Ripple Effect Podcast. Justin is overflowing with insight and soul, so this conversation is split into two parts. Part One explores his move, mindset, and rediscovery of purpose, while Part Two delves into building soul-led brands and leading with authenticity in a world obsessed with formulas. Tune in to The Ripple Effect Podcast and join me for a powerful, unfiltered conversation with Justin Foster: a living example of what it means to live with intention and fire.     Ripple with Justin Foster Instagram: https://www.instagram.com/fosterthinking/ Facebook: https://www.facebook.com/JustinFoster LinkedIn: linkedin.com/in/fosterjustin Website: massivechange.co/ Subscribe to The Third Way: https://substack.com/@fosterthinking     Ripple with Steve Harper  Instagram: http://instagram.com/rippleon Facebook: https://www.facebook.com/rippleon X: https://twitter.com/rippleon Website: http://www.ripplecentral.com Stay in the loop by being a part of the Ripple mail list: https://ripplecentral.com/subscribe Be a Patron: https://www.patreon.com/SteveHarper Join our ever-growing community of Ripplers in The Pond: https://ripplecentral.com/pond To inquire about my availability for conference keynotes, corporate training, or performance coaching, please contact info@ripplecentral.com.

*Pre-order Octavo on Amazon*Episode Description:In this week's episode, I have the pleasure of speaking with one of my design icons, Marty Neumeier, who is an accomplished designer and author. We chat about his new design-thriller book, The Scarlett Files/Octavo, his shift from non-fiction to fiction, and how he integrates design and writing within his work. Marty also shares how his early experiences shaped his career and why storytelling plays such an essential role in branding, design, and his writing.Guest Name: Marty NeumeierGuest Website: martyneumeier.comOctavo Book: Pre-order on AmazonSubstacksThe Scarlett Files: martyneumeier.substack.comLevel C: levelc.substack.com00:00: Intro & Minimind Wins From Past Students07:55: Marty's Journey in Design and Writing10:50: The Scarlet Files on Substack11:19: The Origins of Graphic Design12:58: Leonardo da Vinci's Influence16:33: Challenges of Writing Fiction18:49: The Intersection of Branding and Storytelling26:20: Marketing Strategies for Authors40:44: The Renaissance and Modern Story43:36: The Aldine Press and Its Innovations48:00: The Importance of Mentorship52:31: Level C: Master Classes for Professionals57:10: The Role of Testing in DesignLinks:The Design Minimind    • Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 50% off your first year of Flodesk, my email marketing software.**These are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Think you need thousands to run ads? Nope. In this episode, I'm breaking down how health and fitness coaches can turn a $500 ad budget into a repeatable, high-ticket client funnel. Free Full Ads Guide / Course: Turn your organic into 10x with ads https://go.onefocusmarketing.com/10x-with-ads

Old school marketing still works. Cold calling, warm emails, and organic engagement are bringing my clients real results right now. Here's how to use them strategically to land clients fast.Join GROW Business & Marketing membership: https://peggyrejames.com/grow-membership/ Ready to work less and make more through a scalable business model? Enrollment is open for GROW Business & Marketing Academy - Click here to join. Connect with me on Instagram: @peggyrejames Join the community: https://www.facebook.com/groups/sixfigureshiftcommunity/

Want a real break this holiday season without pausing your podcast? In this episode, I'll show you how to stay consistent with your podcasting through the holidays by planning ahead, using quick-win episode formats, and batching like a pro. It's all about keeping your show running without burning out.Take Your Next Step:Podcast Startup Academy: www.ThePodcastTeacher.com/academyPodcast Growth Collective: www.ThePodcastTeacher.com/collectiveA free consultation: www.ThePodcastTeacher.com/consultThis episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

Episode 189: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeMost online entrepreneurs struggle to clearly articulate their high-ticket offer, leaving prospects confused and uncertain—which kills conversions. Without a concise way to communicate your value, you're left overexplaining, value-stacking bonuses that feel like work, and wondering why no one's buying.In this episode, Stirling Gardner teaches us how to sell any high-ticket offer using his "One Slide Offer" framework—a visual method that delivers your pitch in under five minutes. He breaks down the three parts of every offer, reveals why speaking to the problems prospects think they have (not the ones you know they have) transforms your messaging, and explains how certainty drives buying decisions.About Stirling Gardner: Stirling spent 22 years as a Hollywood storyteller before discovering his calling at the intersection of psychology, narrative, and mathematics. After Hollywood, he ran ads and then an agency with performance-based pricing—a model that taught him every piece of the marketing equation. He realized even seven-figure entrepreneurs often lacked clarity on what they were selling. They had products and traffic, but no message that made it click. Somewhere in the chaos, he had an epiphany: the entire system was like a quadratic equation he could visualize—every lever, every input, and how small tweaks could unlock massive revenue.Today, he operates as a Chief Revenue Officer in a box, helping entrepreneurs extract their genius and turn it into offers the world wants to buy. His superpower is seeing the full picture—product, positioning, pricing, promotion, and performance—and immediately knowing how to package and pitch it. He lives in Asheville, NC with his wife and dog Bear, bringing simplicity and truth to every business he touches.Grab Stirling's 1-Slide Offer training here: https://1slideoffer.com/Connect with Stirling: IG: @stirlinggardner FB: https://www.facebook.com/stirlinggardnerofficial LI: https://www.linkedin.com/in/stirlinggardner/Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend. Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

In this episode, Kendra shares her experiences and insights on launching webinars, emphasizing the importance of setting realistic expectations, understanding conversion rates, and the emotional journey that comes with launching.She discusses the preparation required for a successful launch, the significance of data analysis, and the iterative process of refining messaging and strategies based on feedback and results.Kendra encourages listeners to view their first launch as a learning experience rather than a definitive measure of success.In this episode we cover:Kendra's First Webinar Launch Experience and Expectations ManagementThe Importance of Realistic Expectations for First LaunchesTime and Effort Required to Plan a Successful LaunchReuse and Optimization of Launch Assets Over TimePromotion Prioritization and Email List ValueMonitoring and Optimizing Registration Page Conversion RateUsing Launch Data and Metrics to Forecast and PlanSales Timing Patterns and Emotional Impact During LaunchSales Incentives and Strategies to Improve Mid-Launch SalesImportance of Market Research and Connecting to Deeper DesireApply to work with me in Health Coach Accelerator HERE. Watch this episode on YouTube here: https://youtu.be/uNcKEPWTcaQ Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Did you like this episode? Dislike it?

In this quick solo episode, Alex Quin shares a powerful reminder: relationships matter more than ever during the holidays. With campaigns and deadlines stacking up, Alex encourages listeners to pause and intentionally connect with the people who made their year meaningful—clients, team members, mentors, and supporters. It's not just the right thing to do—it's smart branding.Episode Outline:[00:00:00] Intro: Hustle Inspires Hustle mission[00:00:25] Why Q4 should include gratitude, not just goals[00:01:10] How to build a holiday appreciation list[00:01:50] Actionable ways to make it personal and impactful[00:02:30] Final thought: People remember how you made them feelWisdom Nuggets:Gratitude Is Smart Branding: Saying “thank you” isn't soft—it's strategic. It fuels trust, loyalty, and referrals.Systematize Your Appreciation: Create a simple contact sheet so you're not scrambling when it's time to show love.Small Gestures, Big Impact: A handwritten note or quick call sticks more than a generic email blast.Be the Signal : In a noisy digital world, your authenticity is what people will remember.Power Quotes“Strong relationships fuel referrals, loyalty, and real trust.” - Alex Quin“Take the time to show love to your people.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building AI workflows that make marketing more efficient and scalable, from content creation to sales enablement.Dave, Dan, and Eoin cover:How to use Clay, Zapier, and AirOps to build repeatable GTM systems that scale without burning bandwidthThe frameworks behind automating webinar production, sales transcript analysis, and content refreshes with AIWhy marketers need to bridge the gap between AI hype and real execution, and where to start with building practical workflowsTogether, they break down the exact tools, prompts, and processes they're using to turn AI from theory into impact across B2B marketing teams.Timestamps(00:00) - – Intro (02:08) - – The gap between AI hype and real execution (06:08) - – Dan's background and how GTM Engineering came to life (09:08) - – Building repeatable webinar systems with Clay (13:08) - – How to scale content and events without burning bandwidth (18:08) - – Eoin's content creation workflow using AirOps (23:08) - – Turning sales transcripts into actionable GTM insights (33:43) - – Using Zapier Agents to automate product marketing tasks (41:43) - – Refreshing SEO content with AI for better performance (49:43) - – Where AI fits in your team and how to start small Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this conversation, Tommy Mello interviews Peter Roth, a seasoned entrepreneur and expert in the call center industry. They discuss the challenges and strategies of cold calling, the importance of lead management, and the nuances of targeting the right audience in home services. Peter shares insights on building and managing call centers, the role of AI in sales, and the significance of personal branding in business. The discussion also touches on Peter's experiences in the solar and HVAC industries, as well as his journey in the cigar business. The conversation concludes with thoughts on the future of the call center industry and the importance of resilience in entrepreneurship.   00:00 Introduction to Cold Calling and Marketing Strategies 03:00 The Journey into the Call Center Industry 06:00 Understanding Lead Management and Follow-Up 09:01 Targeting the Right Audience for Home Services 11:55 The Importance of Speed to Lead 15:04 Outbound vs Inbound Marketing Strategies 18:03 The Role of AI in Cold Calling 20:56 Data-Driven Approaches to Lead Generation 23:51 Building Your Own Call Center 26:54 Managing Call Center Agents and Performance 30:07 Insights on the Solar and HVAC Industries 32:47 The Cigar Business and Lifestyle Entrepreneurship 36:03 The Impact of Personal Branding on Business 39:01 Future of the Call Center Industry 41:59 Final Thoughts and Key Takeaways

If you've been overlooking word-of-mouth marketing in your photography business, this episode is your wake-up call. I'm diving into why referrals and client experiences are more powerful than any ad or Instagram post—and how to intentionally build a business that keeps your name on everyone's lips.Here's what you'll learn:The #1 marketing strategy photographers often ignore (and how to fix it)Simple ways to turn every client into your biggest hype personHow to weave client experience into your social media and marketing contentIf you want more consistent leads without constantly creating new content or running ads, press play and learn how to make word-of-mouth your most powerful marketing tool.

I'm Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I've spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dive into how to market restaurants more effectively by treating each service as its own unique offering. I explain why lunch, dinner, and brunch each need clear promises and tailored marketing, and how productizing those services can transform customer acquisition. I break down the phased approach I use to launch them and the strategies that actually move the needle on performance. TakeawaysEach service is a standalone product with a single obvious promise.Lunch is not just food earlier; it's a promise of speed and certainty.Different services cater to different customer needs and experiences.Your website should route customers to the service they want.Marketing should focus on one service at a time for better results.Creating a clear offer and ritual for each service is essential.Measure the success of your marketing efforts consistently.Product market fit is crucial for customer acquisition.Awareness builds on the momentum of a strong service offering.Tailor your marketing message to fit into customers' lives.Chapters00:00 Introduction to Restaurant Marketing Strategies01:49 Understanding Different Service Times05:39 Productizing Each Service for Success08:51 Implementing and Measuring Marketing StrategiesIf you've got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

What does it mean to market AI to marketers? Typeface CMO Jason Ing joins Gabriella Mirabelli to share how his team is cutting through the noise, helping brands integrate AI without disrupting workflows, and shifting the focus from flashy tools to real outcomes. Learn how agentic AI is changing content creation—and why marketers are uniquely positioned to lead the AI revolution.

In this episode I discuss the boring marketing strategies guaranteed to boost your bottom line in 2025. Discover time-tested tactics like hosting in-person events and leveraging email marketing, plus modern essentials such as short-form video, search everywhere optimization, and podcasting. Whether you're a CMO, founder, or marketer, learn how to combine old-school and new methods for consistent ROI, creative networking, and sustainable growth that outlasts fleeting trends. Stay ahead by mastering these reliable, high-impact techniques that deliver results no matter what's trending. TIMESTAMPS (00:00) Why “boring” marketing always wins (02:16) In-person events and building connections (07:10) Webinars and digital lives for lead generation (11:55) Email marketing, direct mail, and high-ROI tactics (17:20) Short-form, organic, and podcasts for modern reach

Subscribe to the show and get weekly tips from Tanya on how to grow, scale and diversify your online business. If you've been searching for digital product ideas that actually make money, you're in the right place. In this episode, I'm sharing the proven formula I use to create quick & profitable digital product ideas that sell, the same process that's helped me generate over $11M in my online business. We'll break down how to choose the right profitable digital products for your audience, how to make sure your digital product business idea has buyers ready to spend, and how to avoid wasting time on products no one wants. And here's the fun part,  I've pre-programmed this formula into my private AI Coach (not ChatGPT… way better) so you can use it for free. This AI tool instantly gives you validated digital product ideas for your niche, saving you hours of guesswork. If you're an entrepreneur or online content creator who's ready to build, sell, and scale your own profitable digital products, hit play, because your next winning idea is just minutes away. Try my AI Coach free here: https://www.tanyaaliza.com/coachie START HERE | Learn more about the different ways Tanya can help you in your business. Whether it's starting an online business or growing the one you have: https://www.tanyaaliza.com DIGITAL CREATOR STUDIO | My All-In-One Marketing System To Grow Your Audience, Build Your Email List, Build Amazing Marketing Funnels, Attract Perfect Leads & Sell Digital Products, While Building A Multi-Income Stream Online Brand. https://digitalcreatorstudio.com THE DIGITAL PRODUCT LAB | Transform Your Passion, Knowledge & Regular Content Into A Profitable Digital Product, Course, Coaching Program Or Membership—Even If You Have Limited Tech Skills, A Small Audience, or No Prior Experience. https://www.tanyaaliza.com/creator MY FAVORITES | My personal camera and video gear, my health, wellness and beauty products, my favorite books and more:  https://tanyaaliza.com/amazon  CONNECT ON INSTAGRAM: http://Instagram.com/tanyaaliza  SUBSCRIBE & WATCH ON YOUTUBE: https://youtube.com/tanyaalizatv CAN I FEATURE YOU? Rate and review the show and tag me on social (@tanyaaliza)... I feature a new member of the community each week on my Social Media Platforms. The reviews help us and I'd love to feature you for taking the time to share your feedback.   Disclaimers: The discussions and opinions expressed on this podcast are intended for informational and educational purposes only. Results from the strategies or products mentioned can vary and are not guaranteed. Some of the links provided are affiliate links, meaning at no additional cost to you, we may earn a commission if you click through and make a purchase. Always conduct your own due diligence before making any financial decisions.

In today's episode, I'm getting real about my biggest fear as a mom and how I'm constantly working to expand my capacity to hold it all. I share the honest thoughts that come up for me, the daily tug-of-war between ambition and presence, and what it actually looks like to thrive in the chaos without losing myself in it. Tune in for a behind-the-scenes look at how I navigate the messy, beautiful balance of motherhood and entrepreneurship, and what it really means to build the capacity to hold it all.