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Best podcasts about marketing agency

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Latest podcast episodes about marketing agency

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

When was the last time you raised your prices? Do you know your profitability on each of your clients? If you haven't raised your prices for legacy clients in a while, you're probably losing thousands of dollars of revenue. Fear of increasing prices is a very common issue for agency owners. However, overcoming that fear might be easier than you think once you get out of your own head. As Agency Scale Specialist on our team, Darby Copenhaver talks with hundreds of agency owners and finds that one of the most common fears is raising prices. It is a hard conversation that you should have with yourself and your clients. If you are transparent and communicate your value it will never come as a surprise. In this episode, we'll discuss: Agency owners' fears around raising their prices. Understanding and communicating your agency's value. Good systems to raise your prices and be more profitable. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM 2 Most Common Fears Around Raising Agency Prices Darby spends a lot of time helping agency owners get to the next level and says many of them are scared to raise their prices. For the most part, they seem to be fine with raising prices for new clients but stop themselves from increasing for existing clients. They will typically justify the decision by saying those clients helped them get to where they are now. However, that is like not taking credit for all the work you've done to grow the agency. Loyalty to Legacy Clients - As an agency owner, you may feel a certain sense of loyalty to your oldest clients. They've probably been with the agency for years and it's logical that you want to continue that relationship. You may also believe in order to raise prices, you need to provide additional value. However, if you've been working with a client for five years you should consider that you are most likely much better at what you do after five years of experience. Those clients are now getting a better quality of services and strategy for what they were paying five years ago. This is not how it works in any other industry. Balancing Capacity and Pricing - Another big challenge agencies face is bandwidth. They find it hard to keep up with fulfillment and delivery as the agency grows. By not raising your prices, you're handcuffing yourself to a client at a discounted rate. Meanwhile, you're bringing in new clients at higher prices. It will take you the same amount of time, effort, and energy to complete the tasks for the legacy clients as for a new client. Basically, you won't have the time and bandwidth to bring on more new clients paying the right price. In this sense, your loyalty is getting in the way of your growth. Understand and Communicate Your Agency's Value Darby usually asks agency owners if they are effectively measuring and communicating client success frequently enough. It is commonly a question that takes agency owners a few minutes to answer and very few have a good answer. Communicating client success can be a challenge depending on the type of agency. To start, focus on asking the right questions. You should really know what the client cares about from your onboarding process. This way, you can know what to measure for success. If you're doing that part correctly and getting it right from the beginning then you're setting yourself up for success. You'll be able to relate back to them the results that you're getting in a matter that they know, understand, and care about. Communicating the value you're providing to clients is also crucial when it comes to the team. Your team should understand the value of their work for each client and why you charge what you charge. If you're not communicating value efficiently to your team then you're probably not communicating it to your client either. 3 Good Systems For Raising Agency Prices Have a healthy sales pipeline. You have to have predictability so you can be selective. If you're raising prices for new clients coming in, you should have new opportunities lining up right behind them in case you need to rethink your pricing strategy. At the end of the day, it's an experiment, so make sure you have a plethora of opportunities so you're not just relying on the few you have in front of you. Include price as part of your success conversations. Part of the success conversations you should be having with clients needs to be laying the ground for upcoming price increases. Talk about what you're investing in new technology, talent, training, etc. In short, all the things the "behind the scenes" things they don't see but are contributing toward getting them more effective results. Start with the right mindset and expectations. Be prepared to lose clients as a trade off for more profitable ones. Expect that you may lose a few legacy clients and set the new pricing in a way that you'll be OK when that happens. Digital Agency Elite Mastermind members have said after getting the courage to double their prices and preparing to lose a few clients they ended up not losing any because their clients actually expected the price increase. Training Agency Clients to Expect Price Increases This is something that Jason and Darby discuss with mastermind members all the time. It's part of building a relationship with your clients. You don't go for the long-term, hard sell right away before you gain their trust. It's a lot to ask someone to enter a long-term commitment, like a retainer, solely based on case studies and past successes. Instead, start with a foot-in-the-door offering.  Build a relationship, show some results and some wins which naturally lead to talking about a long-term commitment like a larger project or retainer work. By doing that, you're already building a relationship and trust where you're no longer competing for price. You've proven you can get the results you promised and the price won't matter. It also won't be difficult to justify because there is now a foundation and an understanding of the value you bring to their company. Other than that, once there is a relationship you should train your clients to expect a price increase at least once a year. If there are big gaps of time between raises then you're training them to see it as a rare occurrence. By contrast, if each year you raise a percentage based on inflation and upgrades and you've already established communication with them where they understand the results you've gotten for them, they won't question it. Check out a Foot In the Door Framework with 90% Close Rate:  https://jasonswenk.com/foot-in-the-door Want the Support of Amazing Digital Agency Owners? If you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency, go to the Digital Agency Elite to learn all about our exclusive mastermind. Want more brilliant Agency Scaling Advice from Darby? Check out one of his other interviews  or book a blueprint call with him and get a plan specific to your agency's scaling needs.

Marketing Technology Podcast by Marketing Guys
How to scale your marketing agency -Itamar Shafir, CEO of Umbrella

Marketing Technology Podcast by Marketing Guys

Play Episode Listen Later Jun 28, 2022 21:33


Marketing agencies typically have margins of around 10%. A lot of agency owners struggle to profitably scale their business.    In this episode, Elias has a chat with Itamar Shafir, CEO, and founder of Umbrella. Topics we discuss: What services to offer and which not Inhouse vs. outsourcing How to productize services How to build a recurring revenue stream and profitable retainers LinkedIn Itamar Shafir: https://www.linkedin.com/in/itamarshafir/  Website Umbrella: hhttps://www.umbrellaus.com/ The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Startup Selling: Talking Sales with Scott Sambucci
Ep. 145: When NOT to Hire a Marketing Agency for Your Startup & What to Do Instead: A Conversation with SmartBug Media's CEO, Jen Spencer

Startup Selling: Talking Sales with Scott Sambucci

Play Episode Listen Later Jun 28, 2022 49:11


In this episode of the Startup Selling Podcast, I interviewed Jen Spencer.   Jen Spencer is the CEO of SmartBug Media®, a leading Intelligent Inbound® marketing agency that assists both B2B and B2C e-commerce businesses in growing revenue by generating leads, scaling revenue operations, and building market awareness through digital content, design, and web development. Jen is an influential thought leader in the sales, marketing, and revenue operations space, regularly speaking at B2B conferences as well as serving as a mentor for revenue leaders through Pavilion's Rising Executives Program. She also started and hosted a weekly podcast called SmartBug on Tap for several years before launching the new Intelligent Inbound Podcast® aimed at challenging the status quo for inbound marketing with inspiring stories from some of marketing's most innovative and successful players. Jen subscribes to the notion that “we're all in this together,” and great communication leads to a great partnership. She loves animals, technology, the arts, and really good Scotch. Some of the topics that we covered are:   At what stage of your business should you consider hiring a Marketing Agency? What is the importance of having sales-minded marketing people or marketing-minded salespeople? What can you do as a startup in terms of marketing; if you are not ready to hire a marketing agency as yet?  What are the signals to know it's time to hire a marketing agency?  Links & Resources:    Website: https://www.smartbugmedia.com/   LinkedIn: https://www.linkedin.com/in/jenspencer/   Twitter: https://twitter.com/jenspencer   The Intelligent Inbound® Podcast: https://open.spotify.com/show/1MV0CnkTDtCupFnPJzJLFG?si=2452443647174d73 Listen & subscribe to The Startup Selling Show here:   BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia   Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you're listening to the show.

High Ticket Expert
3 Factors To Consider Before Hiring A Marketing Agency #52

High Ticket Expert

Play Episode Listen Later Jun 28, 2022 8:13


Does hiring a marketing agency accelerate the growth of your high ticket coaching business? What will happen to your business if you choose the wrong marketing agency?Dan Lok has worked with countless digital marketing agencies before. Today, he will share the 3 factors you should consider before hiring one.Timestamps:[0:26] How can you turn your expertise, passion, and experience into an online income stream? Test drive Kajabi platform Dan Lok is using and receives thousands of dollars worth of bonuses. [1:33] What is the problem when hiring digital marketing agencies to grow your high ticket business to the next level?[2:44] Has the marketing agency you are considering hiring already produced results?[3:08] Do marketing agencies know everything or do they specialize in a certain platform or areas of marketing?[4:09] Do the marketing agencies you want to hire “eat their own cooking”?[5:19] Does the marketing agency you want to hire understand your niche?[6:19] What hiring a good and bad marketing agency does to your business.[6:35] Is it okay to hire a marketing agency without knowing how marketing works yourself?

Best Damn Agency Podcast
SOTR: How to Build a Predictable Sales Pipeline for your Agency featuring Scott Scully, Eric Watkins, and Jeff Winters

Best Damn Agency Podcast

Play Episode Listen Later Jun 24, 2022 69:36


Scott Scully is the Founder and CEO of Abstrakt Marketing Group, a B2B lead generation company and business growth agency. For the last 12 years, they have offered multi-channel marketing solutions to small and medium-sized businesses that are looking to grow through outbound lead generation, marketing services, and Salesforce consulting. Eric Watkins started at Abstrakt Marketing Group in 2012 as an Operations Intern and since then have worked his way up to holding a position on the Executive team and overseeing the company as President. During his time at Abstrakt, he has assisted in the restructuring of the Partner Sales division which enabled Abstrakt to grow its employee count by 140%. In 2018, Eric earned Workforce Magazine's Game Changer award and in 2022 was honored as one of St. Louis's 100 Titans.Jeff Winters is the Founder and CEO of Sapper Consulting, which helps companies deliver data-driven sales campaigns to replace cold calling, drive pipeline and ignite ROI. Their tactics have been featured in Forbes, Inc., HBR, Entrepreneur, HubSpot, Salesforce, and more because they're up to 300% more effective than standard metrics. Sapper Consulting has experienced tremendous growth, tripling 3 times in 3 years.Together they have launched The Grow Show podcast and publish weekly episodes to help business leaders improve their processes and procedures. You can find the podcast on Spotify, Apple Podcasts, and more.If you're looking to improve your sales processes, build out a better sales pipeline, or a better way to grow your agency profitably and sustainably, this episode is chock-full of insights you surely won't want to miss.What's in their glasses:  Kentucky Owl Confiscated Kentucky Straight Bourbon WhiskeyThis Cast Covers:How Scott started Abstrakt Marketing Group and has been helping businesses have more predictable sales meetings for the past 12 years and counting (03:41) Eric shares his ascent from starting out as an intern to working his way up to become the president at Abstrakt Marketing Group (05:44) Jeff recalls his early days starting Sapper Consulting in 2013 and growing it to about 150 employees and over 750 clients today (09:18)  If they had the biggest deal in company history come across your desk, who would Scott, Eric, or Jeff send out to work and close the deal? (13:16)The number of face-to-face sales presentations Scott's ever done in his entire career (14:31)What gets you out of bed in the morning? (15:10)Debunking the fallacy that you cannot impact meaningful life change through business (17:42)JJ recalls personally seeing lives change when an agency owner who was stuck at $4M for the longest time exited for $17M eighteen months after building out a sales operation for them (19:41)What can you do to bring your salespeople out of a slump and move forward in the right direction (21:56)Eric feels the greatest rush in his career when this happens (24:43) Joey crushing it as the first guest on The Grow Show - a podcast hosted by Scott, Eric, and Jeff (27:14)Is the AE-SDR/closer-biz dev rep model the only way modern way to do sales effectively? (28:09)Some are better at setting appointments, others are better at closing (29:58)Joey brings up an alternative to the AE-SDR/closer-biz dev rep model for agencies with lower profit margins (32:00)The concept of the enabled full-cycle salesperson (32:31)Profitability challenges one can see in the AE-SDR marriage and the enabled full-cycle salesperson model (34:00)Is the follow-up really the most impactful part? (39:00)An extra step in the follow-up process that most sales teams just don't do which can make the jobs of the SDR, sales admin, and closer better (40:30) How tweaking this model could help sales reps become more motivated at their jobs (41:44)Why money doesn't grow on trees - a reminder for every agency owner listening to this podcast (43:44)Joey points out just how impressive it is to build Abstrakt to be making $60 million per year as a lead gen company (46:36)What sets up their clients for success and what do agencies who drive more revenue have that others don't? (47:59)A key characteristic of their successful customers know how to sell cold outbound leads (49:41)Why you should always be reminding your clients about the ridiculous amount of activity your service takes and not just the results (51:00)One major pitfall most agency owners make specifically with outbound lead generation (54:57)The biggest hurdle right now for Eric and Jeff in their own sales department (57:12) Why specialization is so crucial in hiring and training sales reps (58:00)The biggest opportunity that Abstrakt could really work on that would help even more businesses grow (59:00)“Sell it before you build it” (1:00:00)Scott, Eric, and Jeff answer a very personal question that you as an agency owner should probably start thinking about as well (1:02:00)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindAbstrakt Marketing GroupSapper ConsultingThe Grow Show PodcastScott Scully on LinkedInEric Watkins on LinkedInJeff Winters on LinkedIn

MILLENIALS SEEKING WISDOM
Bryton Udy How to Build a Digital Marketing Agency

MILLENIALS SEEKING WISDOM

Play Episode Listen Later Jun 23, 2022 3:02


In the winter of 2012, Bryton made a decision that would forever change the trajectory of his life. Having spent nearly his entire life chasing a dream he thought he wanted, becoming an NHL goalie, he decided it was time to move on. In 2019, He made a similar decision to move on from his second dream of becoming a country music star. After having multiple Top 40 singles at Country Radio, being nominated for multiple Canadian Country Music Awards, and playing in front of thousands at the largest country music festivals in the country, Bryton decided it was time to focus on his most important dream of all, being the best husband and father he could be. Although success was achieved in both hockey and music, there was something that was missing. His ability to live a life true to his authentic self.Bryton has since dedicated his life to his third passion, business, and is focused on helping small businesses create cohesive brands and clear marketing strategies by leading his brand coaching company, At Heart Branding Co. Connect with Bryton Udy here: https://www.matchmaker.fm/podcast-guest/bryton-udy-662f8d https://www.youtube.com/channel/UCH0z_EMkGtCnNO4StC8-w0w #changetheworld #Untapped potential #unstoppable #life-changing #journeywithchristian #christiandevans ----------------------------------------------------------------------------------------------------------------------------------------- What is Journey with Christian D Evans Podcast and Why is Everyone Talking About it? __________ Get Mentored by Christian D Evans: www.christiandevans.com __________ You've probably heard about Journey with Christian D Evans Podcast by now. It seems like everyone is talking about it. So what exactly is Christian D Evans Podcast? And is it even worth the hype? Well friends, I'm answering all of your questions in this Podcast Section. I'm going to tell you everything you need to know about Journey with Christian D Evans Podcast, so be sure to check it out! __________ RESOURCES & LINKS MENTIONED IN THIS VIDEO: Personally Coached by Christian D Evans - APPLY HERE: https://www.christiandevans.com/ninja-marketer46592986 __________ BUSINESS/SOCIAL MEDIA TIPS: FREE $10 Million Dollar Training from $10M/yr CEO: https://www.christiandevans.com/10-million-ceo-explains53321492 “How to impact the world as a Missionary? Ben & Colette Interview”: https://youtu.be/glfpJpL2oaA “Are Your Limiting Beliefs Stopping You from Achieving Your Goals?”: https://youtu.be/ZnNiZGU5YoA “How To Unleash your Potential with Carol Edwards”: https://youtu.be/ZfrIySHr2jA __________ CONNECT WITH ME: TikTok: https://vm.tiktok.com/ZTdujUXWv/ LinkedIn: https://www.linkedin.com/in/evansandfamily/ Instagram: https://www.instagram.com/christian_d_evans/?hl=en Journey with Christian Podcast: https://open.spotify.com/show/5BecmOVFSTLB1J08P3INSB?si=rUDkdD4EQ4yGyi9baaKwbQ

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Do You Have the Right Systems to Guide Your Agency Through Tough Times?

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Jun 22, 2022 19:50


Has your agency struggled through tough times? Could you pivot quickly if necessary? Back in 2020 many businesses, including digital agencies, were scrambling to adapt during the covid pandemic. Today's guest got her agency to the other side and almost back at pre-pandemic revenue. To do that, she put together a series of guiding principles her agency team sticks by as they search for ways to carry on. She shares lessons on why building leaders and leveling up leads to amazing agency growth. Robin Blanchette is the founder and CEO of Norton Creative, an agency that specializes in the restaurant industry. With a niche like restaurant hospitality, her clients were particularly affected by the pandemic and subsequent lockdowns. Many in her situation tried different approached and found what worked for them. For her, it was 50% about diversifying and 50% digging deeper into her niche. In this episode, we'll discuss: How the pandemic affected her business. The principles that kept her team afloat. The importance of building leaders. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Choosing an Agency Niche Based on Experience and Passion Robin was not an agency person by nature. She worked for an agency once in her 20s and never wanted to do it again. She had a background on the client side so as CMO and Media Director got to work on all the pieces of running marketing for restaurants and developed a real love for that industry. Although she really enjoyed this work, she was also a single mother of small children. She was looking for something that would allow her to be more present in her kids' lives. She naïvely thought running her own company would allow her that time and the agency was born from the idea. Choosing a niche was a no-brainer because Robin already had a background in the restaurant industry. That's where her heart is and what she is drawn to. Could she sell other things if necessary? Yes, but that's where her expertise is and where she shines. Since then, they've worked with about 150 restaurant brands whether for projects or partnerships. Adapting Your Agency Model In a Downturned Economy In early 2020, most of Robin's clients were in the restaurant business and were closing due to the lockdowns. She had the worst week of her career as many clients couldn't pay. Many were laying off staff and even she had to let go of some employees. It was a tough time, but one of the things she remembers is everyone's level of compassion and understanding. Even laid-off employees understood the decision and Robin really felt a sense of community in those moments. Thankfully, not every client had to shut down; many changed their model to drive through and delivery and kept going. A lot of people used creative measures and figured out how to stay in business during those months. This helped Robin and her team stay afloat and keep fighting as well. Some may think the pandemic proves that choosing a niche could be a negative. And back in 2020, Jason advised mastermind members to dedicate 50% of their efforts to continue to support their industries and 50% of their resources to explore new industries that were thriving with the new events. For her part, Robin decided to go even deeper into the restaurant industry. They did a lot of pro bono work and provided support to their clients. They also did a ton of branding work for digital businesses, which they now continue to do for bigger brands. All in all, they did some work outside of their niche while also digging even deeper into their industry kept them afloat in these difficult times. 4 Guiding Principles for Getting the Agency Team Through Tough Times The pandemic was certainly a hard time for many businesses. Agency owners had to get creative and look for new opportunities to get their agency past these difficulties. Like many, Robin did think of shutting down at some point. After all, she didn't have to answer to shareholders. However, her team was looking to her for leadership. Inspired by them, she decided to not give up and figure out what was next for the agency. Everyone had to be focused and working, so she created these 4 guiding principles: Focus on what you can control. Don't waste time or energy on things you can't control. Instead of worrying about the unknowns, what do you know to be true and how can you use it to your benefit? Get comfortable getting uncomfortable. Every member of the team needs to be flexible and take on new tasks and truly be a team player, even when something is a little outside their comfort zone. Assume positive intent. The uncertainty of a health crisis and changing economy is unsettling but international positivity is the only way to get through it. Don't waste the crisis. Think about how to leverage the forced changes into ways of leveling up or renewing the business. Leveling Up & Building Leadership Robin's principles for the pandemic are values any agency owner can implement at any time. You don't need a global crisis for your team to understand the agency's mission, vision, and values. When you have guiding principles, your team feels empowered to make decisions that meet the guidelines you've established. Robin believes the measure of success for her guiding principles is the fact that the agency made it through and returned to their pre-pandemic revenue. Those principles helped not only to grow the agency but also to build leaders in the organization. Coming out of the pandemic also helped her commit to leveling up in every way. It's something her agency is applying to talent, and partners. She took this opportunity to turn into the best version of herself, which it's really something we should always strive to do. Want the Support of Amazing Digital Agency Owners? Do you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency? Then go to the Digital Agency Elite to learn all about our exclusive mastermind.

Best Damn Agency Podcast
Attitude over Aptitude: Why Mindset Trumps Skillset When Hiring the Best Talent featuring Skyler Reeves of Ardent Growth

Best Damn Agency Podcast

Play Episode Listen Later Jun 22, 2022 60:38


Skyler Reeves is the Founder and CEO of Ardent Growth out of Murray, Kentucky. They are a company that helps B2B SaaS companies get more value from their content by blending qualitative customer insights with their proprietary content prioritization algorithm. Skyler is on a mission to blend data and creativity to make the web a better place. He holds degrees in both computer science and philosophy (MSU) and is an Iraq War veteran.In this episode, we talk about Skyler's journey from war veteran to going to college to study computer science and philosophy to founding an agency focused on SEO and marketing and helping B2B SaaS companies scale their organic traffic with their internal software.  He also shares why he's investing in a coach, in building out a sales operation for Ardent Growth, and his insights on his experiences of hiring the right people for your agency.This Cast Covers:How Skyler's love for creating solutions to unsolvable problems and philosophy got him into the world of SEO and marketing (02:27)His reasons for joining the military right out of high school and what his experience returning to civilian life was like (05:31)The genesis of Ardent Growth and his transition from working in logistics to building his own digital firm (09:44)The value of investing in a coach, having someone speak into your life and your business, and how to go about finding a good coach (11:43)Why his coach told him about bringing the internal technology Ardent had built out to B2B SaaS companies, private equity, VCs, and agencies (15:58)The core problem this internal tool has helped solve for a lot of companies looking to invest in content and SEO (17:32)  How they realized the value of their technology would be a great help for digital marketing agencies (19:25)Did Skyler ever desire to go to market with their tech and make it customer-facing or was the motivation always to serve them internally as they serve other people? (20:21)How having this internal tool helps their profit margins as an agency (21:40)Goals and priorities for the agency as Skyler looks to the future of Ardent aside from investing in building out a sales operation (26:54)Skyler's decision to push working into the VC and private equity industry as well (31:06)Why SEO is a challenging endeavor for agencies specifically to get right (33:06)Skyler recommends where SDA as an agency should focus when it comes to SEO-related efforts (35:45)Areas where Skyler might still be struggling with in the agency and what he's doing to work on them (37:20)One of the largest mistakes Skyler's done growthwise for the agency is not thinking about people (41:01)A pretty interesting rule Joey made up when it comes to hiring the best talent for his agency called the 95-5-90 (42:45)Why Skyler likes looking for coachable people (45:48)What Joey looks for in people related to mindset (46:45)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindSkyler Reeves | LinkedInArdent Growth

Agency Journey
How SmashBrand Gets Clients a 40x ROI

Agency Journey

Play Episode Listen Later Jun 19, 2022 31:16


Topics discussed in the episode: Going From a Lifestyle Business to Specialty Agency Narrowing Your Focus For Long-Term Agency Growth Driving Client Acquisition Without Outbound Sales Differentiation and Positioning: 2 Weapons For Lead Generation What to Do When You're Losing Business to Competitors The Role of Performance-Based Guarantees Using Focus Group Data to Achieve Better Client Outcomes Data-Driven Creative Design Branding KPIs Prospect Theory: Subjectivity = Risk, Data = Certainty The Benefits of Outcome-Based Pricing Pattern-Recognition as a Growth Skill Playing to The Strengths of Each Co-Founder Overcoming Chaos During Agency Scaling Presenting Sponsor: TextExpanderDo you ever type the same thing over and over and over again? Whether it's customer support answers, sales emails, or document edits, typing things repetitively or using copy and paste can be a burden. That's where TextExpander comes in. With TextExpander, you and your team can:Keep your message consistentSave time and be more productiveBe accurate, every timeThe way we work is changing rapidly. Make work happen wherever you are by saying more in less time and with less effort using TextExpander.Get 20% from ZenPilot with this link. Resources mentioned in this episode: ZenPilot SmashBrand

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
3-Steps To Improve Decision-Making and Create Freedom In Your Agency

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Jun 19, 2022 24:22


Would you like to create more freedom in your agency? How can you spend less time making decisions? How can you make the right decisions to grow your agency without too much emotion or personal bias? It's time to improve your decision-making skills and spend less time on small agency tasks. Today's expert uses science to explain how you can greatly improve your decision-making skills in order to create the role you really want within your agency. All you need is discipline and the right framework to keep yourself accountable. Dr. Frederic Bahnson is a surgeon who found a new career path in coaching. Initially, he needed information on how to make a career decision and found valuable resources that helped him not only with his career but with other aspects of his life. He decided to share those tools and created his own framework, which he now shares in his book Better Than Destiny. In this episode, we'll discuss: Why struggles with decision-making could start with your ego. 3-step framework for making better decisions How to know when it's time to replace yourself in daily agency operations. Sponsors and Resources Wix: Today's episode is sponsored by the Wix Partner Program. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out Wix.com/Partners to learn more and become a member of the community for free. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM The Process and Skill of Decision-Making As much as we theorize about decisions, we can all fall into these same mistakes again. Decision-making is a skill and as such, you'll get better with practice. You develop a framework, evaluate how you're doing with it, get feedback, and observe the results about why something might have gone wrong. Sometimes you can attribute a bad outcome to bad luck. You can't control everything, but always make sure to assess the results you get from implementing the decision-making process. Pay attention to how you go about making important decisions and see if it's effective, and if not, go back and revise. The important thing is to have a process. Being Honest and Self Aware Making Decisions for Your Agency You can approach decision-making from many angles. Dr. Bahnson encourages us to remember we all have biases and blind spots. You may have tendencies to go for things that will be beneficial in the short term but not so much in the long term. There are systematic ways in which we make decisions that are not in our best interest or fail to follow through with the decisions we've made. We find ways to justify this to ourselves but if we were honest we could identify the patterns of how we consistently fail to make the best decision or double down on a bad decision. We fool ourselves into thinking we can't give up on a project because we've already invested so much in it. You may think giving up is admitting the resources you poured into something are really lost. That leads to you digging and digging deeper into a hole, ultimately not where you want to be. Is Your Ego Playing a Role in Making the Right Decision? Some of it is ego and some of it is just your ego tripping you up into thinking you're being objective. You think you understand yourself well enough not to worry about biases. Recognizing your own biases when you're calm does not mean they won't be a problem for you. That perspective disappears once you're in the heat of the moment. You start to make decisions based on your emotional reaction or the status quo and not consider that you're being affected by your blind spots. This is something that we can much sooner recognize in another person than in ourselves, which is where our ego comes into play. Should we completely remove emotion from the equation when making an important decision? No, Dr. Bahnson does not recommend that. Understanding how we feel about something is an important part of the decision-making process. The idea is to use emotion as a piece of information but it shouldn't be in the driver's seat when we're making a decision. One way to do that is to have a process you can implement as a series of steps to making a sound decision. 3 Step Framework to Making Better Decisions Decide how much time, effort, and resources are worth spending on a particular decision. Don't fall into the trap of small decisions when you're building your agency. Otherwise, you may end up spending too much time on things like what color to paint the walls. It's not that the details don't matter, just not so much if you're doing it at the expense of strategy. Think about what's important to you when it comes to a particular decision. People approach different decisions in different ways depending on their priorities. What are your priorities and how much of a role do they play in the decision you're making? Consider your options and narrow them down to a few viable ones. If you determine the decision is in fact important and you need to spend time on it, figure out how to thin out your options by identifying a top few that you'll spend time researching. It becomes less overwhelming when you have a few concrete options to consider. Deciding When to Step Out of Daily Agency Operations A common decision agency owners face at some point is when to step out of daily operations. It is one of the most important decisions you'll need to make for your agency to start empowering your team and grow. You need to be clear on the direction you want to take your agency and which skills you personally bring to the table. If you're honest with yourself, you'll be able to identify tasks someone else could be doing much more efficiently so you can focus on agency growth. As he details in his framework, Dr. Bahnson suggests that you start by recognizing all the little things that you're spending time on, like making follow-up customer calls. Whatever it is, if it's taking up more time than building your strategy then you should ask yourself if you're better off paying someone to do that. That person would at least be able to put 100% of their attention on those tasks. You shouldn't spend more time on the day-to-day operations than on the big initiatives for your agency. Instead, try to focus on things that will matter two or three years down the road. Why Do People Struggle So Much With Delegating? It requires a certain level of humility to recognize you might like how you do something but someone else could do a much better job. It can be hard to admit for an agency owner who built their business from scratch. However, it is very likely someone who doesn't do it exactly your way could actually get better results doing it their way. When is it time to start looking to replace yourself in some agency tasks? When you assess how you're spending your time and realize you're focusing too much and spending too much time on small tasks. If you're spending more time on a three-day framework than you are on three-year planning and strategy, it's time for a change. Decision-Making for Agency Owners Similar to Dr. Bahnson's framework, Jason advises mastermind members to consider two things when they are making a decision: Is it going to save you time? Is it going to give you freedom? If you want your time and freedom to be a priority when it comes to agency decisions, then it could be useful to create rules and make decisions based on the rules. Giving yourself rules around decision-making is a good way to keep yourself accountable. If it's well thought out, these rules will be easy to follow and something you can evaluate and update. Giving yourself a goal with rules will force you to focus on what truly matters. You just need to be honest about the amount of time and energy a decision is worth. Dr. Bahnson says a good rule of thumb is asking yourself -- how much will that decision matter in three days, three months, and three years from now? Growing an agency, you need to focus on the three-year term. You shouldn't be focusing on the three-day horizon. You won't have the energy to focus on both and do it well. Want the Support of Amazing Digital Agency Owners? If you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency, go to the Digital Agency Elite to learn all about our exclusive mastermind.

Local SEO in 10
How To Choose Between Online Marketing Agencies?⚖️

Local SEO in 10

Play Episode Listen Later Jun 17, 2022 15:45


You've made the decision you can't do your company's marketing on your own. You've gotten a couple proposals and now you don't know which one to choose. Check this episode for the steps to help you make the best decision! About Adam Duran, Expert with Local SEO in 10 Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. Based in San Francisco & Walnut Creek, California, Magnified Media is an online marketing agency focused on online marketing, national SEO, website designing and qualified customer lead generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that engages with their audience. In his spare time, Adam enjoys volunteering on the board of several community-based non-profits, hiking and BJJ. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, who invite their customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar. Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review. Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature. --- Send in a voice message: https://anchor.fm/localseoin10/message Support this podcast: https://anchor.fm/localseoin10/support

Inbound Back Office
E241: How Seniors can thrive working for your marketing agency (Dawn Williams - The Research Departments)

Inbound Back Office

Play Episode Listen Later Jun 17, 2022 29:49


Everyone has something they can bring to the table. Senior generations are great at strategy, cold calling, and building relationships in person.Younger generations are technologically advanced and have technical skills.The sweet spot is to bridge the gap, capitalize on each other's strengths and not just assume that older employees don't want to work or can't keep up. In today's podcast, Dawn Williams from The Research Departments shares how seniors can thrive working in your marketing agency.We talk about:• How empathy goes a long way• Expertise older generations have that younger ones may not and how they can help each other• Why hiring seniors and keeping mature employees will help your agency and them individually• Resources to help teach skills to seniors

Journey to $100 Million
Everything You Need To Know About Hiring A Digital Marketing Agency, with Erik J. Olson

Journey to $100 Million

Play Episode Listen Later Jun 17, 2022 4:56


Are you thinking of hiring a digital marketing agency? In this episode, Erik shares everything you need to know about hiring a digital marketing agency. — Erik J. Olson is the Founder & CEO of Array Digital - a marketing agency that provides bold marketing which helps managing partners grow their law firms. He is also: Author of Million Dollar Journey: How to launch a seven-figure business, available on Amazon.com. Host of the Journey to $100 Million daily podcast—sharing tips, tricks, and lessons learned from scaling Array Digital into be a world-class digital marketing powerhouse. Host of The Managing Partners Podcast—interviews with America's top managing partners about how they're running and growing their law firms. Erik speaks often on the topics of entrepreneurship, building freelance businesses, and digital marketing. Connect with Erik on Instagram at @erik.j.olson. — Kevin Daisey is an award-winning digital marketer & entrepreneur. He started his first company when he was just 23, and is the Founder & CMO of Array Digital. Kevin is also the co-host of the Journey to $100 Million Flash Briefing and daily podcast, and the co-organizer of the Marketers Anonymous monthly meetups. — For more information on the show, and to check out past episodes, go to journeyto100million.com!

Best Damn Agency Podcast
SOTR: Hiring, Training, and Compensating Your SDRs Really Well

Best Damn Agency Podcast

Play Episode Listen Later Jun 17, 2022 60:18


As an owner, CEO, or founder of your agency you want to make sure that you are hiring, training, and compensating your sales reps well. Hiring an SDR manager to handle multiple SDRs might be a good way to achieve this. But what should you be expecting in both roles to make sure they do their jobs effectively? And most importantly, where should you start? In this episode, Joey shows you how he creates a compensation plan that's fair and equitable for all of your reps, which helps them stay motivated. Plus, learn what's currently trending on the job recruitment market for sales roles, why you should consider giving up equity for your sales leader, and a great way to one-up your competitors that you can easily bake into your sales process.What's in Joey's glass: High West American Prairie BourbonWhat's in JJ's glass: Baker's - 7 Year Old Bourbon American WhiskeyIf you enjoyed this episode and want to learn more about agency sales strategies, tactics, and techniques all backed up with years of expertise, grab The 7-Figure Sales Process Playbook right here: https://salesdrivenagency.com/7-figure-sales/This Cast Covers:Our hearts go out to those affected by the recent tragedy in Houston (03:41)JJ picks Joey's brain on his thoughts about “laying down our rights for the vulnerable should not be up for debate” (06:11)A tactic most narrow-minded people use when they say things are not open for dialogue or conversation (08:48)Should Christians lay down their right for the vulnerable? (09:58)What the Consitution has afforded a lot of people that most tend to forget (13:37)JJ shares an interesting parallel for business owners (16:39)Hiring multiple sales development representatives (SDRs) and what Joey wants agency owners to take away from this experience (21:51)The current compensation plan Joey has laid out for his SDRs (24:17)What Joey expects from the role of an SDR manager and how that role can contribute the most value to the team (28:39)Is it possible to overtrain your salespeople? (32:26) The four stages of competence and how you can train your sales reps to  become unconsciously competent (36:12)How to make sure you are training to become unconsciously competent in the right context (39:22)An interesting strategy for agency owners looking to get a leg up from their competition (40:40)Is giving equity to sales leaders a good idea, and if so, how can you make sure you don't screw it up? (43:57)Vesting periods could be another approach to protect your equity and also incentivize your sales leader to stick around for their next slice (46:00)Cases wherein a sales or growth leader is also an equity holder (47:44)JJ shares an insightful realization about appreciating all the things he has now and balancing that with still having a lot of big things he wants to achieve in the future (53:00)Additional Resources:The Sales Driven AgencyThe Best Damn Agency Mastermind7-Figure Sales Process Playbook

Livin That Life – Digital Nomad Podcast
Mini Workshop The Basic $100k Framework Of A Digital Marketing Agency

Livin That Life – Digital Nomad Podcast

Play Episode Listen Later Jun 16, 2022 39:03


UBC News World
Make Better Sales Pitches In El Segundo With The Best Digital Marketing Agency

UBC News World

Play Episode Listen Later Jun 15, 2022 2:13


London : Los Angeles (LO:LA) based in El Segundo, CA helps you make better sales pitches with its creative marketing strategies. The agency specializes in improving online branding and visibility through storytelling tactics. Learn more at https://www.thelolaagency.com/2022/06/03/selling-stories (https://www.thelolaagency.com/2022/06/03/selling-stories)

Main Street Author Podcast
Ep:113—Author & Digital Marketing Agency Owner, Thomas Green

Main Street Author Podcast

Play Episode Listen Later Jun 15, 2022 25:36


On this episode of The Author Factor Podcast I am having a conversation with digital marketing agency owner and author, Thomas Green.Thomas is the host of The Thomas Green Podcast which is a top-rated podcast that releases regular episodes focused on helping high performers improve themselves and entrepreneurs improve their businesses so they can become more successful and perhaps hire more people. Learn more about Thomas by visiting:https://ethicalmarketingservice.com/books

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How to Start, Grow, and Sell a Video Marketing Agency to Pursue Other Goals

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Jun 15, 2022 19:23


What is the life cycle of a video marketing agency? How can you transition from accidental agency owner to something else in order to fulfill your goals? What does life look like after you sell your video marketing agency? Today's guest hadn't seriously considered selling until he stepped back to realize the bigger picture. He remembered his original goals and realized there were other projects he wanted to focus on. This guest shares the way he started and grew his agency into something a team member actually wanted to buy. He also shares how he created a smooth transition for the buyer and decided what is next in his entrepreneurial journey. Doug Dibert is the founder and creator of Magnfi, a video software platform, and also the founder of Crossing River, the video marketing agency he recently sold. Like most agency owners, he fell into the business by accident when he started making wedding videos and soon turned that into a business. However, as Doug grew his agency he started thinking about selling and pursuing his filmmaking passion. In this episode, we'll discuss: How to differentiate your video marketing agency. Knowing how and when to sell your agency. Finding the right buyer for your agency might be easier than you think. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Starting a Video Marketing Agency Doug went to film school and actually started using the school's equipment to do paid jobs. He mostly worked filming weddings and got inspiration from a class on documentaries to try to apply those techniques to his wedding videos. So he took the material he filmed at one of those weddings and made a small trailer video. He posted it to social media and went to sleep. The next morning, he had thousands of views, shares, and messages from brides asking if he could do the same for their wedding. After a while, he also started getting requests from businesses that wanted to invest in video marketing. This is how the agency was born. They produced videos for businesses all over the world and focused on small to medium-sized businesses. Then the '08 recession hit and the agency lost all its marketing clients. Thankfully, the wedding video business stayed strong so the agency stayed afloat and also started to do videos for social media. Video is such an important tool and every company should utilize it. Back then, Doug had a hard time standing out among big video production companies. He thought about how to differentiate himself and concluded that instead of being a video production company they would focus on video marketing strategy. Their services went beyond creating video content. It included helping clients optimize their YouTube channels and animate their logos. They especially focused on creating content around the client's strategic goals. The word got out and they became the go-to video marketing agency for businesses. Creating a Platform to Systematize Video Content Creation Back in 2015, Doug rejected a few clients who wanted to film videos on their phones and send them to the agency to be turned into professional-looking video content. He didn't see the potential at the time. Later Doug realized 90% of his clients wanted videos shot and edited the same way. He got the idea to create a platform to systematize video content creation. Simple videos like testimonials, “about me” videos and expert tips are the core of what every business needs to see some real growth. With this in mind, Doug set out to create this platform for low-cost video content creation. His goal was to satisfy 90% of clients' needs and, in case they wanted something more personalized, they would pay an extra fee for those services. Seeing the Bigger Picture and Deciding to Sell Your Agency Doug's big goal when he started was to make movies. The opportunities to create videos for companies came by chance and the agency started to grow. He had people willing to invest in him as an entrepreneur who wanted to see if he was able to grow a business, so he focused on that. The shift in his mentality came from having a business coach who helped him see the bigger picture. He learned you have to continuously open your mind to new possibilities or you will remain stagnant. When his coach realized he wanted to make movies, she asked “why not next year?” He had been thinking about growing the agency more and delaying selling a bit longer. However, thanks to his coach he started thinking --  “why not next year?” Back then he was stuck being the hands-on agency owner who wanted to do everything. This shift encouraged him to start hiring people to replace himself and focus on what he did really well. He hired amazing talent, built a great team, and started to focus on the business aspect of the agency instead of the creative aspect. Finding the Right Buyer Might Be Easier Than You Think In his case, Doug had no strategic team or advisors come in and help him prepare to sell. It was actually one of his editors who expressed interest in buying the agency. After looking into the agency's recurring revenue, clients, assets, etc, the editor decided to buy. They also paid cash, so there was no finance clause or several payments over a period of time. In the end, the entire process from the conversation to selling the agency took about 3 months. Doug also mentioned he was building a video editing platform and agreed to refer video production clients to the agency. In the end, he ended up staying at the agency for another year. He presented the new owner as his new partner so he could start building relationships with the clients. Continuing his work at the agency and having other projects also helped Doug find purpose and fulfillment. Overall, the transition after selling your agency can be hard. You may expect to feel euphoric and end up thinking “what do I do now?” This is why you should always dedicate time to think about your life after the sale. Do you want to travel and rest? Maybe start another business? Or just focus on other projects? Whatever it is, knowing that there's something else will help you avoid the emotional fallout that comes right after selling your agency. Want the Support of Amazing Digital Agency Owners? Do you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency? Then go to the Digital Agency Elite to learn all about our exclusive mastermind.

Best Damn Agency Podcast
It All Comes Down to Numbers and Data featuring Joe Shelerud of Ad Advance

Best Damn Agency Podcast

Play Episode Listen Later Jun 15, 2022 38:09


Joe Shelerud is the Co-founder and CEO of Ad Advance, a digital ad agency out in Minnesota specializing in Amazon advertising. Ad Advance has been helping e-commerce brands advertise on Amazon since 2017 and offers full-service PPC and DSP management in-house.  Every role Joe has ever played always comes back to the numbers and data piece – being able to track where things are going and then that continual progression that you can see through the numbers in the data.In this episode, Joe shares his journey to agency co-founder and CEO, why he decided to partner up with his co-founder Matt to build Ad Advance, and the nuts and bolts of how they grew their agency.This Cast Covers:Joe Shelerud introduces himself and talks about how Ad Advance started (01:21)How Joe started building a joke website as a 12-year-old to becoming a chemical engineer and eventually co-founding his agency (03:33)Trying out a lot of different business ideas (including a brewery kit that bombed) and finally having the Amazon piece stick (05:57)The challenges of starting an agency with no marketing or finance background (07:28)Meeting his co-founder Matt Wiklund and what he realized was missing from all his previous business ideas that didn't lead to success (08:10) How they started a partnership and the conversations they went through before signing off on their agreement to become co-founders (09:32)Making sure both Joe and Matt were fully aligned in all of the things concerning the agency (11:39)Joey explains the slicing pie model which is all about slicing up the company based on formulaic contribution (12:21)Letting go of the ego is what makes Joe and Matt work well together (14:26)The first two to three years of Ad Advance were just focused on developing the tools that would allow the agency to scale what they were doing (17:11) Why Joe and Matt are dead-set on building Ad Advance as a big sustaining asset as of now (19:12)How the agency has historically grown – through word of mouth, inbound marketing, or outbound sales (21:27)Where Joe sees a lot more opportunities for growth and the priority and focuses on the agency moving forward (28:07)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindJoe Shelerud | LinkedInAd Advance

UBC News World
The Best Shopify & Klaviyo Email Marketing Agency Helps You Grow Your Brand

UBC News World

Play Episode Listen Later Jun 14, 2022 1:59


If you want to engage your Shopify customers and grow your audience, email and SMS marketing are incredibly powerful. With this agency, everything is handled for you! Learn more at: https://digitaldawnagency.com (https://digitaldawnagency.com)

iDigress with Troy Sandidge
Ep 57. The Secrets To Growth And The Game Changing Approach To Conquering Your Sales Pipeline

iDigress with Troy Sandidge

Play Episode Listen Later Jun 14, 2022 24:53


Did you know that growing a business is actually difficult? I'm sure you did.But did you know a big secret in growing, sustaining, and scaling a business comes down to having clarity?Sometimes we are too quick to take action and don't spend enough time asking the right questions and getting the right answers before making any moves. This episode dives into  the five growth secrets to gain more growth and learn communication tactics to improve your conversion rate within your sales pipeline.Sales always comes down to meaningful relationships.My new book Strategize Up expounds on the three relationships of B.A.E. you need to identify by the end of every call.• Buyers• Advocates• ElevatorsToo many are focused only on those who can buy and eliminate those who can't or have no need to buy right now. Which is the wrong approach. You'll know in the first five minutes if they are interested, qualified, and ready to be a potential buyer. If they aren't a buyer, don't just end the call. Every conversation is valuable and can lead to more invaluable conversations.Apply B.A.E. to your rounds of sales calls, outbound messaging, networking, and social media efforts, and see how your whole experience will change.You'll go from thinking win-lose situation to embracing a win-win mentality!Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkDiscover The 5 Growth Secrets To Get More Business via AgorapulseDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: iDigress.fm/Reviews• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Agency Exposed Podcast
Ep 109: What would you do differently if you had to start over?

Agency Exposed Podcast

Play Episode Listen Later Jun 13, 2022 52:10


Subtitle: Today we break down what things we would do differently in our agencies if we had to start over completely. We talk about the importance of profit, risk, autonomy, partners, dreams, mindset, aging, and more in this week's packed episode!   Summary: On today's episode, we discuss the things we would change about our agencies if we had to start all over, knowing everything that we do now. Risk is a part of life, and your ability to manage the downside of risk lessens as you have more responsibility. When it comes to business, it's important to take the risks that lead to learnings and rewards early on in your career. Taking risk is important and can profit your business, and it's much easier to learn and succeed if you are only having to support yourself. Profit is also an important aspect of business and we believe that setting goals for net profit early on will help your business grow and succeed. It's also important to consider bringing in a partner. Loneliness is very real and can add an additional challenge to starting a business. When you bring in a partner, they can lighten your load and be a support and a listening ear. We also talk about the importance of scale, assets, and delegation. Creating autonomy in your agency can make it easier to take a sabbatical, get a new perspective on your agency, and even start another business. Your mindset is key in this process; think of it as making changes to improve versus fixing mistakes.    Top 3 Curtain Pulls in this episode:    Set profit goals. Profit is one of the most important things that a business can create, but it can be pushed to the side when starting an agency. Although it may seem counterintuitive, focus on setting goals for net profit for your business so that you can begin to invest and take risks sooner rather than later. “I would think about profit first. I would figure out exactly what profit I wanted and then build my business around that.” Learn to delegate. As much as you may love your job, you won't be able to be heavily involved forever. This means you should begin to set some parameters now to help your agency become more independent. Maybe consider taking a sabbatical. The preparation for it could help prepare your agency for more autonomy later on. “I try to fire myself every day so that I would force myself to build a business with a lot more autonomy. Then I have more freedom to be able to either grow it in a different way and think differently about it or even start a new business.” Consider bringing in a partner. At first it may seem unwise to bring in a partner when your agency is just starting out and profits are more meager. It's important to have a partner in the beginning stages as well as later on because they are a listening ear that can help relieve stress, and eliminate isolation. Once you build your agency and have a team, having a partner can also create more opportunities for sabbaticals or agency independence. “I would do more with people. I would surround myself with people, I would be more open to potentially bring in partners, and not think that I had to do it all myself.”   For more tips, discussion, and behind the scenes: Follow us on Instagram @AgencyPodcast Join our closed Facebook community for agency leaders   About The Guys:  Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:  Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad's knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world's most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:  Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt   Show Notes: [1:27] Bob kicks off this week's topic and says, “Today, we're going to talk about what we would do differently if we were to go back and do it all over again, what would we do differently?” [2:32] Brad talks about a conversation he had with his son that has helped him reflect on his job. “My son asked me yesterday, he said, ‘Dad, is the job you're doing right now your dream job?'”  [4:09] Bob mentions how some people have asked him, “What would you have told your younger self? What have you learned that you wish someone told you?” He also talks about how change and personality growth influence your passions and career. [5:42] Ken talks about one of the main things he would change if he were to go back. “Take business risks… don't chase safety. Chase, the big thing or the big dream that you have that this is what I'm put on the earth to do.” [10:31] Brad discusses the importance of figuring out who you are when you're young. [12:04] Brad talks about his passions and how they directed him to his career. [15:36] Ken discusses another shift he would make if he started over. “I would think about profit first. I would figure out exactly what profit I wanted and then build my business around that.” [17:31] Ken mentions his belief about the ideal amount of net profit your business should have. [20:54] Brad talks about how if he were to start over, he would make his business more autonomous, “so that, you know, after the first five or five years, and didn't really need me anymore.” [22:21] Brad mentions the importance of not only making business changes but also how there are, “personal mindset changes I would make.” [24:01] Brad describes how he feels about his career. “I almost feel a little bit of grief.” [25:36] Bob discusses some ways he has overcome his grief about aging and also mentions a mindset book called, ‘Breaking The Age Code' by Becca Levy. [29:04] Ken talks about the importance of a positive mindset when aging. “If you believe getting old is bad, you probably will get there in a slow, decrepit way. If you believe getting old is good, then you probably will get there in a better way.” [36:35] Brad talks about the balance between challenging yourself with new tasks and having an overflowing plate and none of your work is done to the standard you want it to be. [38:54] Bob reflects on one of the early Agency Exposed episodes featuring Hannah Paramore where they discussed the importance of having a hobby. [43:35] Bob talks about an adage and relates it to career and life decisions. “Every time you say yes to say no to something else, you're saying no to something else. And so you've got to really look at that and say, you know, what do I want to say yes to.” [44:13] Brad asks the guys, “What is the one thing you would change if you could change one thing? What is the biggest change that you would make? Or would you do it at all? Do you think this business is like, wow, I don't know if I'd go back and redo this business. I think I'd might go into something else.” [44:53] Ken talks about how humans will often focus on the negative aspects or things they need to fix when there is value and opportunity already there. He also talks about one of the main things he would change if he could go back. “I would probably build more towards assets and delegation and scale.”  [49:07] Brad talks about one of the biggest changes he'd make if he was starting over. “I try to fire myself every day so that I would force myself to build a business with a lot more autonomy. Then I have more freedom to be able to either grow it in a different way and think differently about it or even start a new business.” [50:22] Bob discusses how he would, “do more with people. I would surround myself with people, I would be more open to potentially bring in partners, and not think that I had to do it all myself.”  

Agency Journey
How to Build Your Agency on Proven Strategies and Existing Results

Agency Journey

Play Episode Listen Later Jun 12, 2022 39:53


Topics discussed in the episode: Addressing Obstacles Throughout The Agency Journey Not Having Enough Clients to Hire More Team Members: Escaping the Catch-22 Finding The Right Clients to Evade Price Errosion The Importance of Client Case Studies Should You Get Your Foot in The Door or Make Your Core Offer Sexier? The Cost of Investing Your Time on Upsells The Role of Satisfaction Guarantees: When to Drop It Giving Yourself Time to Think About Growth Finding 10 Extra Hours in Your Week Delegating Tasks to The Team You Already Have Finding Ways to Improve Your Best-Performing Channels The Benefits of 2-4 Executive Briefings Per Month How to Keep Your Agency From Becoming a Commodity Building Your Business on Proven Strategies and Existing Results Presenting Sponsor: TextExpanderDo you ever type the same thing over and over and over again? Whether it's customer support answers, sales emails, or document edits, typing things repetitively or using copy and paste can be a burden. That's where TextExpander comes in. With TextExpander, you and your team can: Keep your message consistent Save time and be more productive Be accurate, every time The way we work is changing rapidly. Make work happen wherever you are by saying more in less time and with less effort using TextExpander.Get 20% from ZenPilot with this link.Resources mentioned in this episode: ZenPilot Hands-Off CEO 5 Exits to Scale to $100K/mo

UBC News World
Glendale Marketing Agency Grows Legal Practice Visibility & Improves Ranking

UBC News World

Play Episode Listen Later Jun 11, 2022 2:09


This GMB marketing expert offers 40+ citations, expert lead generation, and more! Speak to the team today at https://localattorneysonline.com (https://localattorneysonline.com) and see how they can grow your business!

Best Damn Agency Podcast
SOTR: The Core Components of Crushing Cold Calling

Best Damn Agency Podcast

Play Episode Listen Later Jun 10, 2022 69:41


Are you still having trouble getting out of sales and letting your sales reps take the lead? Well, hopefully, this episode helps! Joey shares the exact framework he uses to build out your scripting process for the SDRs in Sales Driven Agency. Not just that, but he also gives us insights on whether somebody can be trained or taught to have killer sales instincts, whether choosing purpose-driven companies as your niche can make your agency profitable, and what's actually going on with the job and business landscape today.What's in Joey's glass: Jesse James American Outlaw Tennessee WhiskeyWhat's in JJ's glass: Baker's - 7 Year Old Bourbon American WhiskeyIf you enjoyed this episode and want to learn more about agency sales strategies, tactics, and techniques all backed up with years of expertise, grab The 7-Figure Sales Process Playbook right here: https://salesdrivenagency.com/7-figure-sales/This Cast Covers:Why the heck is the restaurant industry dying and what is contributing to this situation? (05:16)The age-old dilemma of whether to pursue stability, ease, and convenience versus freedom, flexibility, and optionality (12:03) What Joey believes is a recipe for unhappiness and anxiety (12:52)Trends we're currently noticing about hiring and the reasons behind this shift (20:03)JJ likens the hiring and job market landscape right now to what's happening in college football recruitment (23:08)The challenges in working with ‘purpose-driven companies' from an identifying your TAM or list-building perspective (26:40)The first question you need to ask when building an offer or picking a niche (29:15)Is targeting purpose-driven companies a good or bad idea? (34:08)The core components of crushing cold calling (36:40)How to grab somebody's attention in the first 3 seconds of a call (39:09)Initial conversation-starter questions to get the person you're calling to the next step (12:22)The type of question you should never ask if you want to move the conversation forward and get your desired outcome (13:43) JJ recaps the exact framework for building out a scripting process for your SDRs or sales reps during cold calls (17:51)What you're probably missing out on by not joining The Best Damn Agency Mastermind (22:05)Can you teach or train killer instincts in sales or is it just something that you either have or you don't? (25:43)Would Joey rather have a steady Eddy predictable salesperson who's quite average in performance or someone with an aggressive sales killer instinct but is an asshole and who you might lose in 18 months? (28:19)The people Joey looks up to in terms of where he wants to be (31:22)Are you running your business on your own terms or is it running you? (37:05)Additional Resources:The Sales Driven AgencyThe Best Damn Agency Mastermind7-Figure Sales Process Playbook

Denton Insider
Small Business Community Investment Award Winner, Aspiro Agency

Denton Insider

Play Episode Listen Later Jun 8, 2022 28:00


This week on the Denton Insider, hear from our 2022 Small Business Community Investment Award winner, Aspiro Agency. Jessica Frankson and Courtney Stucky will talk about their small business and what small business means to them.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Why Your Agency Needs a Soul in Order to Maintain Great Culture

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Jun 8, 2022 27:29


Is your agency purpose-driven? A shared purpose is something your employees will rally around and identify with. It is critical to create a sense of belonging and have their buy-in. Today's guest built a successful agency with a great culture his employees really appreciated. When he exited the agency, he felt so inspired by the outpour of messages from those impacted by its culture that he decided to write a book on creating an agency with a purpose and a soul. Ralf Specht is an author and business leader dedicated to making soulless companies a thing of the past. As the CEO of a global digital agency, he focused on building a culture focused on connecting the different teams. Years later, he received many messages thanking him for the agency culture he had created. In this episode we'll discuss: His proven framework for building culture. Why you should have a purpose if you want a successful agency. How he made culture a hard fact. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Building a Global Agency When Ralf accepted the challenge of creating a global agency, it started with offices in four countries and 80 people. It was certainly a challenge but he remembers it as the highlight of his career. He focused on creating a sense of belonging and a culture that really motivates employees. All companies should have a purpose and a soul and that should come before any revenue goal you may have. You should also have core values that speak to the behavior you want to see in your agency. This will be the way to establish yourself and really start growing. By the time he left years later, Ralf had grown the agency to 19 offices and 1200 people. When he retired, he received many messages thanking him for the culture he had created for the agency. He felt this message was too valuable to keep it to himself, so he was inspired to write Building Corporate Soul and Beyond The Startup. 3-Step Framework for Building a Great Agency Culture Hiring based on beliefs, attitudes, and soft skills are buzzwords that get thrown around a lot these days. In their beginnings, Ralf and his partners sat down to think about the culture and values they wanted to see in their agency. At first, they set out to write a list of the behaviors they wanted to see in the agency. This proved to be difficult so they changed their approach to list the behaviors they did NOT want to see. It was easy starting from there and it also helped them shape an idea of who they wanted to become. This exercise eventually led them to figure out their purpose. It's an exercise he recommends to all agency owners because answering the question “why are you here?” will be crucial to implementing this framework: Shared Purpose (Being): We've been discussing purpose in the agency world for years. However, Ralf believes that if the end game of a purpose conversation is a great PowerPoint deck, then you achieve nothing. He prefers to talk about shared purpose, which has to be a.) shared by the company's leadership and b.) shared with all stakeholders. Shared Understanding (Believing): This includes all strategic elements like the mission, vision, and values plus an often overlooked fourth element “spirit.” For Ralf, spirit speaks to the intended company culture. As the agency leader, what sort of culture do you want to see in the organization? Shared Behaviors (Belonging): Studies show that the number one reason why employees are now leaving their workplaces in spades is that they don't have a sense of belonging. The real work will start after you have shared purpose and shared understanding defined on paper. Up to that point, it is all about strategic thinking. Now you have to actually make sure that the behaviors in your agency reflect what you wrote to establish shared behaviors. Agencies are not any different than any other company in the sense that they very much need to implement these principles as much as they would recommend their clients to do so. Creating Consistent Culture Across Different Agency Offices Ralf's agency started as a global agency, which posed the challenge of building a culture where the different teams felt part of a whole. To address this, he and his partners enforced a single P&L mindset and a mantra of better, faster, cheaper, with an emphasis on better always being #1. With that, everything within the organization was set up to support collaboration rather than competition between offices. They also designed complementary roles across the four offices. Therefore, the offices had to work together or they would not be able to deliver on the various client briefs. As to the belonging element, Ralf believes if a CEO tells you his agency has a soul, it doesn't necessarily mean anything. If you want to know whether or not a company has a soul and a great culture you don't need to ask the CEO. You should ask the employees  - they are the soul of the organization. This is why he implemented a formal evaluation structure four times a year. Under this structure, every manager talked to their team to understand what mattered to them. This evaluation included which parts of the company worked for them and which didn't. Those evaluations included a score and financial benefit depending on the score and worked very well for them. Finally, they implemented exchange programs to encourage better communication between the different offices. This way, employees had the opportunity to make connections and understand other work cultures. A Great Culture Gets You Through Difficult Times In his book, Ralf studies cases of companies that do culture right. There's so much to learn from companies like Airbnb and Salesforce that place belonging at the center of their operations. As we know, culture really shows when things get difficult. It's always easy when things are going well and everybody feels good. However, not every company has a culture that can get them through the bad days. Airbnb gave a great example during the pandemic when the hospitality industry went through some really difficult times. You may not know that this company had to let go of 25% of its workforce. This is because they did it the right way. We all learned of similar cases where the companies, unfortunately, did everything wrong (like firing hundreds of employees via a Zoom call) and the whole world knew within a few hours. Airbnb had been honest with its staff since the beginning of the pandemic. It was unknown territory for everyone, after all. They sent several memos throughout the year with updates and finally sent a written communication notifying them of their decision and detailing their reasons. The main reasons this was such a great example in protecting culture through difficult times is: The company made sure the people who had to leave didn't leave with a trauma. Those who stayed understood those who were leaving were a critical part of the company's success thus far. The people who had to leave received a lot of support from the company. All in all, it was a master class in ensuring that your company's soul remained intact after such a difficult time. Why Internal Culture is #1 in an Agency's Reputation When we talk about culture, there is this perception we're talking about an airy and soft thing. Ralf made it a hard fact. This is why his book contains real-life examples of companies with souls. Employee votes really matter more than anything else when it comes to the companies' soul index. When it comes to agencies, they are companies like any others and should strive to have strong cultures. However, it is common to see an agency's value propositions do not match its external value propositions, which are usually about what they do for their clients. In fact, very often there is no internal value proposition. There should be one and it should be in sync with the company's external value proposition. Studies indicate that internal culture is one of the most important factors of a company's reputation. You can't fake it. It has to be real and it starts with a shared purpose. To create a sense of belonging: Ask yourself, what does it feel like to belong in your agency? How can you create belonging and help others feel like they belong there? Some people want to build a $100 million agency and have no purpose beyond that. As someone who's run a very successful 8-figure agency, Ralf says you don't get to that level of success without a purpose. Remember without a purpose and something they can get behind employees will not feel identified with the company or feel empowered to make decisions. This way, the company will never run without you, which should eventually be one of your goals. Want the Support of Amazing Digital Agency Owners? Do you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency? Then go to the Digital Agency Elite to learn all about our exclusive mastermind.

Best Damn Agency Podcast
How to Make Data Work in Your Marketing Agency to Increase Profitability and Scalability featuring Chris Hervochon of Better Way CPA

Best Damn Agency Podcast

Play Episode Listen Later Jun 8, 2022 35:53


Your agency is growing, and you're seeing more and more clients coming through the door. But as your agency expands and brings on more projects, it's important to stay focused on your finances.While it may seem like a good thing that you're bringing in more projects and revenue, there are actually two things you need to watch out for when it comes to your financials once you start scaling your agency: shrinking profit margins and margin bleed. In this episode, Chris and I talk about how to be more intentional with your finances when scaling your agency, increasing profit margins, and understanding where you need to get rid of expense bloat or margin bleed. Chris also shares how he started in the agency space and was able to grow Better Way CPA into a distributed firm with an international team.This Cast Covers:Where most agencies struggle in managing their profit margins (03:07)Two things to watch out for in your finances once you start scaling your agency: shrinking profit margins and margin bleed Is there a common pricing model that Chris likes and common mistakes most agencies make when it comes to pricing (06:24)Why not enough people understand the importance of investing in talent (07:43)The one thing that might be preventing you from scaling (08:41)Reasons why Chris recommends hiring a higher talent who's more senior than you (09:08) How Chris got caught up in the agency space and why he chose to work with marketing agencies specifically (12:27)Chris gives the typical net profit margin for agencies he's seeing today (15:38)Why you should be sounding the alarm a.k.a. a bit worried if your net profit margin sinks below 15% (16:25)What can agencies start doing to see a big difference in profitability and boost that net profit margin (17:18) How to get rid of “expense bloat” (19:44)Evaluating projects and clients you bring on can definitely help you fix your top-line revenue number (21:08) How Chris grew Better Way CPA through inbound, referrals, and organic means (24:34)What's on the horizon for marketing agencies and how can you prepare for the shift in the agency landscape (25:46)The first place to look at when deciding on cutting off expenses (27:53)Chris talks about the Data-Driven Marketing Agency e-book (30:23)The importance of analyzing both financial and non-financial data in every aspect of the business (30:53)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindChris Hervochon | LinkedInBetter Way CPAScaling the Data Driven Marketing Agency Ebook

UBC News World
How To Do Keyword Research With The Best seo tool Ahrefs - digital marketing agency

UBC News World

Play Episode Listen Later Jun 7, 2022 4:41


We have released a new how to do Keyword Research With The Best SEO Tool Ahrefs for the Stone Builders Rejected, where you can find the guide online at The guide can be found online at https://www.linkedin.com/pulse/how-do-keyword-research-ahrefs-ultimate-guide (https://www.linkedin.com/pulse/how-do-keyword-research-ahrefs-ultimate-guide) -michael-kaswatuka/ for SEO experts, marketing consultants, advertising agencies, and other interested parties.

Business Over Breakfast
Running B2B Marketing Agencies with Jesus McDonald at JRM Marketing

Business Over Breakfast

Play Episode Listen Later Jun 7, 2022 45:44


On part two of this conversation, Jesus McDonald of JRM Marketing and Stephen Rosenthal discuss what it's like running marketing agencies. Working in the B2B marketing world is complex and exciting. It's really a problem-solver's dream. Listen to Jesus and Stephen compare notes about working in the B2B agency space on Business Over Breakfast. Resources:Connect with Jesus McDonald on LinkedIn Connect with Stephen Rosenthal on LinkedInNeed a podcast marketing strategy that works for your business? Get in touch with Aurra Media to get started.

Agency Journey
How To Find The Right Project Manager For Your Agency w/ Galen Low

Agency Journey

Play Episode Listen Later Jun 5, 2022 39:53


Topics discussed in the episode: Approaches to Agency Consulting: ZenPIlot vs TheDPM The 6 Characteristics to Look For in a Senior Project Manager Why You Should Hire Paranoid Project Managers Common Misconceptions About Great Project Managers Should Project Managers Follow The Leader or Be a Leader? What Makes a Senior Project Manager Worth Their Salary? When to Involve Project Managers in the Sales Process How to Best Utilize Project Managers as an Agency Owner Finding a Unicorn PM: Navigating Resumes and Interviews How Moderate Paranoia Keeps Businesses Competitive Presenting Sponsor: TextExpanderDo you ever type the same thing over and over and over again? Whether it's customer support answers, sales emails, or document edits, typing things repetitively or using copy and paste can be a burden. That's where TextExpander comes in. With TextExpander, you and your team can: Keep your message consistent Save time and be more productive Be accurate, every time The way we work is changing rapidly. Make work happen wherever you are by saying more in less time and with less effort using TextExpander.Get 20% from ZenPilot with this link.Resources mentioned in this episode: TheDPM.com @TheDigitalPM on Instagram ZenPilot

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How to Avoid a Growth Explosion and Enjoy Agency Life Instead

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Jun 5, 2022 15:52


Do you want to scale your agency but fear growing too fast? Today's guest was part of the exponential growth of a big-name agency and never thought he want to work in the agency business as a result. However, he took the lessons learned from that experience and grew his own agency making sure to work on what he loves and build a team around what he doesn't. Hernan Vazquez is the co-founder of Scale Driven, a digital agency that helps clients develop high-level marketing strategies that generate revenue at scale. He was part of the success of Frank Kern's agency and its eventual failure when they grew too much, too fast. . He later took those lessons to start implementing the benefits of developing your own brand to grow your agency faster. In this episode, we'll discuss: Why you should do what you like and hire for what you don't. Why it's normal to question owning an agency. Lesson learned from fast, exponential growth. Sponsors and Resources Wix: Today's episode is sponsored by the Wix Partner Program. Being a Wix Partner is ideal for freelancers and digital agencies that design and develop websites for their clients. Check out Wix.com/Partners to learn more and become a member of the community for free. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM Hernan has been in the digital agency business for the past 14 years. Throughout his career, he always did media buying, SEO, and paid media work for a few clients. He was also the marketing director on the client side for several brands. At one point, when he was feeling burned out from all the work, Hernan sat down and wrote out the amount of time spent on each job, the revenue per hour it brought him, and the fulfillment he got from each. In the end, agency work was the most profitable and fulfilling. So he decided to go all-in and the agency went from being an afterthought to being his sole focus. Do What You Like and Build a Team Around What You Don't Hernan has built several teams for agencies and he has always been involved in every aspect, from operations to marketing. However, those experiences have helped him realize he does not enjoy the operations portion of the business as much. If he were to start over, he would hire leaders faster. Oftentimes, agency owners are a bit cautious when it comes to starting to fill roles in the agency. This is commonly out of fear they won't sustain the business enough to make payroll. This was certainly the case for Hernan, but now he realizes there are creative ways to compensate and motivate employees independent of revenue and cash flow. For instance, he later hired someone in charge of recruiting and developing new talent. He offered that person a percentage of revenue and they accepted. He is now building a sales team and the sales director was offered a similar deal. As he has learned, you don't necessarily need cash flow to afford those salaries; you just need the right people who share your vision and can maintain mutual trust for building the agency. Hiring people who excel in areas where you don't allow you more time to focus on the things you truly enjoy. Being self-aware of what you like and are good at is the key to knowing what pieces you can delegate, eliminate or hire for. It's Normal to Question Owning an Agency Agency owners can get to a point where they are working on things they don't like and feel exhausted. Many feel like prisoners to the agency they've built and this is typically when they start looking for a way out. For Hernan, he was working as Frank Kern's main ad guy and then transitioned into the role of CMO. He ran ads for 30+ clients and also did some coaching for Frank's students. When the agency started to grow, he also had to hire media buyers and train them. However, when Frank partnered with Grant Cardone and the agency saw exponential growth, going from 30+ clients to 220+ clients in eight months was a huge adjustment. The team went from a handful of people to a staff of more than 60. They were also getting a lot of different types of clients, which is not what they were used to. The problem with explosive growth was, that although the revenue and demand were there and they were hiring people to keep up with the demand, they just couldn't catch up to the demand operationally. Hernan was stuck hiring and training a lot more media buyers and handling the ads for many more clients while also running the marketing for his own agency. He understandably ended up burned out and wanting an exit from the agency world. Lessons Learned From Fast, Exponential Growth After a year of feeling burnt out, Hernan observed other agency owners who really enjoyed the work. “What are they doing differently?” he thought. The difference was they were operating in their area of expertise. Hernan is a marketing guy who really enjoyed that aspect of the business but got stuck deep in operations. That's why he no longer enjoyed the work. He thought if he could just rebuild that concept of the agency on his own terms and without compromising on the things that he didn't like to do, it would work. One of the things he learned was it's not about having an endless supply of clients but about having the right clients. They were at one point taking anyone and everyone and servicing all types of companies from webinar funnels to car dealerships. He knows now, it's better to grow slow, find what you're best at and be an expert in one area. If you build a system, it will get you enough potential clients so that you can pick and choose, you'd guarantee that You'll only do the work that you can deliver on. You can charge the right amount. It won't take too much time. Some agency owners fixate on building a big agency they're willing to sacrifice anything for it. They'll end up 60  years old,  realizing life passed them by and they didn't enjoy it. The Importance of Creating a Personal Brand For agency owners, creating your own brand is as important as growing your agency's brand. It is the best way to turn on the faucet and bring in the people you need. Of course, the goal isn't bringing in more clients than your team can handle but rather being able to pick and choose the clients you want to work with. Hernan and his team have been working on rebuilding his personal brand. After being on both sides of the equation, he sees having benefit of hiring for a role that puts a lot of value and brings in clients. Now he's starting to apply this and it is impacting the business on many levels. As expected, they get a lot more people wanting to work with them, but they are also very motivated from the start and they stay longer. His message for agency owners is doubling down on content and putting advertising dollars behind that content for your ideal demographic. This is the #1 strategy that has a long-lasting impact on your business. For the 3 Golden Rules on Scaling and more on scaling your agency, click here to be redirected to Hernan's page. Want the Support of Amazing Digital Agency Owners? If you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency, go to the Digital Agency Elite to learn all about our exclusive mastermind.

Side Hustle City
S3 - Ep23 - How to start your own marketing agency side hustle or hire one and what you need to know with our guest Sara Sartarelli

Side Hustle City

Play Episode Listen Later Jun 5, 2022 56:31


This week we are joined by Sara Sartarelli and we discuss the agency side hustle turned main hustle. Sara founded Clever Lucy with Keri Witman in January 2020. Clever Lucy is a women-owned, digital marketing firm of big agency veterans who found a better way to serve clients. Their focus is on growing mid-sized B2B SaaS and EdTech companies through strategic positioning and full-service marketing solutions.Here are links to a few resources referenced on the podcast, feel free to include any/all:Visit their website: https://cleverlucy.com/Follow them on LinkedIn: https://www.linkedin.com/company/clever-lucyA few articles on marketing automation to see if it's right for your business:https://www.linkedin.com/pulse/marketing-automation-right-your-company-clever-lucy/?trackingId=RGvM%2FSQv%2FHIRivq7VgD0qA%3D%3Dhttps://www.linkedin.com/pulse/do-you-have-right-staff-marketing-automation-clever-lucy/?trackingId=x%2BnFXtq52tW641KqkgQNxg%3D%3DBlog article about sales & marketing getting along:https://cleverlucy.com/2022/03/marketing-and-sales-alignment-getting-along-to-get-ahead/Support the show

The Boutique with Collective 54
Episode 77 – How a Founder is Scaling Her Marketing Agency by Getting Prospects to Come to Her

The Boutique with Collective 54

Play Episode Listen Later Jun 3, 2022 17:33


Invest in your marketing and let your customers come to you. On this episode, we interviewed Ali Schwanke, CEO & Founder of Simple Strat to share how they elevated their inbound marketing strategy and improved win rates.

Local SEO in 10
Transitioning to a New Marketing Agency?

Local SEO in 10

Play Episode Listen Later Jun 3, 2022 14:52


You made the decision to bring in a new marketing agency, but now you've got to deal with the transition. In this episode we detail the steps you need to take in order to make the transition to a new agency go as smoothly as possible. About Adam Duran, Expert with Local SEO in 10 Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. Based in San Francisco & Walnut Creek, California, Magnified Media is an online marketing agency focused on online marketing, local SEO, website designing and qualified customer lead generation for companies of all sizes. Magnified Media helps companies take control of their marketing by: • getting their website seen at the top of Google rankings, • getting them more online reviews, and • creating media content that engages with their audience. In his spare time, Adam enjoys volunteering on the board of several community-based non-profits. About Jamie Duran, host of Local SEO in 10 Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, who invite their customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar. Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review. Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature. --- Send in a voice message: https://anchor.fm/localseoin10/message Support this podcast: https://anchor.fm/localseoin10/support

Best Damn Agency Podcast
SOTR: The Biggest Impact You Could Make on Your Business

Best Damn Agency Podcast

Play Episode Listen Later Jun 3, 2022 58:31


If you're serious about winning, then you have to have an extreme ownership mindset – not only for yourself but for your team as well. That means accepting responsibility for your failures and mistakes – something most people aren't willing to do but can make all the difference between a great salesperson or agency owner and a not-so-great one. In this SOTR episode, we're digging into what it means to have a culture of winning, how to onboard new salespeople and enable them to perform their very best, what it's like when everybody practices extreme ownership, and what you need to do to go from eight to nine figures as an agency. Also, JJ drills Joey on some pop culture questions. You'll find out his favorite movie of all time and what he was like as a young, angry teenager.What's in Joey's glass: Manik Black Edition Extra AñejoThis Cast Covers:The current crypto landscape and why you should be investing in sales instead (01:16)JJ gets a hoot out of asking Joey questions that have nothing to do with business or sales (05:30)What Joey's done to build a high-quality network (13:35)How Joey discovered a lazy hack to growing as someone who everyone wants to meet during a networking event (14:06)What does a sales operation comprise? (19:15)The key components of an onboarding plan for a sales rep (22:21)Why you need to build out a very robust product market training for your sales reps to learn (23:50)How long should you be handholding a new sales rep? (26:06)What you should AVOID doing as a founder if you have your sales reps shadow you during a sales call (29:02)Why having a very well-oiled process for sales is so crucial when training and onboarding salespeople (31:10)What does extreme ownership mean in sales and what does that look like? (32:31) The best way to improve your win rate is to look at your loss rate, why you're losing deals, not how to win more deals  (34:00)Questions to ask to determine whether the salesperson applicant practices extreme ownership or not (35:55)What happens when  people take extreme ownership in sales and every area of their lives (38:10)JJ shares a cute and adorable anecdote about her three-year-old daughter getting featured in a magazine (46:19)What's it gonna take to go from eight to nine figures as an agency? (47:55)As you grow, you'll need to start ignoring the choosing a bit of particular niche advice and start branching out (50:42)How to keep it fun and fresh for your salespeople and for your sales team every single day? (52:00)Additional Resources:The Sales Driven AgencyThe Best Damn Agency Mastermind

Branding Bites Podcast with Kristin Korn
128. How To Know If You Need a Digital Marketing Agency

Branding Bites Podcast with Kristin Korn

Play Episode Listen Later Jun 1, 2022 12:48


Maybe you've heard of other colleagues using a marketing agency or even heard me discuss the branding and marketing agency that I own and run.   But does your business need a marketing agency?    It can be hard to know, especially if you're not sure what a marketing agency even does. In this episode, I'll help you determine whether or not you need a marketing agency, and give you some tips on finding the right one for your business.    BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode128   1. What a marketing agency does  2. Do you need a marketing agency  3. How to find the right marketing agency for your business  4. Things to consider when deciding if you need a marketing agency  5. How to choose the right marketing agency for your business  6. Benefits of working with a marketing agency

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How To Identify The Right Buyer For Your Agency Acquisition

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Jun 1, 2022 20:51


Are you setting up the processes you'll need to sell your agency one day? How would you go about weeding out the red flags to identify the right buyer? Today's guest started his agency at 25 and didn't think he'd ever want to sell. The pandemic made him reconsider, but he needed to find the right buyer. Someone that would benefit his clients, his team, and allow him to still be a part of his agency's future. Aaron Levenstadt was working at Google when he started offering SEO consultancy services to referred clients. When some of them asked for on-going support, he started Pedestal Search. His agency focuses on helping businesses drive more productive traffic from search engines to their websites or stores. Now, years later, he found the right buyer and continues to be a part of his agency's growth. In this episode, we'll discuss: How he decided to sell. Red flags in possible buyers. How to identify the right buyer for your agency. Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Subscribe Apple | Spotify | iHeart Radio | Stitcher | Radio FM A Lesson on Accelerating Agency Growth Early-On Aaron started his agency charging $6K a month for SEO and analytics services, which was great for a new business. He believed rushing to scale too fast could affect his ability to provide a good service. It took him 6-7 years to get over the $1 million mark. There were many lessons involved over the years of that agency growth process. One big lesson was learning how to explain what they do as an agency. Part of niching and finding your audience involves learning to clearly explain what you can and cannot do for clients. Once they nailed that part and had the processes to support it, growth accelerated. He also chose this time to start raising prices now that the agency had found an audience that resonated with its message. Getting Serious After Hitting The $1 Million Dollar Mark Getting to the $1 Million mark was the moment when Aaron actually started to get more serious about the agency's future. He and his team laid out a blueprint of how the company should run and got to work. It was a good moment for him to start replacing himself in several tasks and move to more of a strategy-based role. Basically, they developed an organizational chart where they could look at ratios of account strategists to see how many clients each could handle comfortably. The result was 4 to 9 clients per strategist depending on the size of the account.  They then added an execution and delivery layer to the chart and started filling those roles, which freed Aaron to focus on more strategic and directional level thinking for the agency. Two Major Red Flags in Vetting Potential Buyers for Your Agency Selling the agency was not the goal from the start. Aaron saw himself working in the agency until the end of his career and saw no need to sell it. This is where having guidance like the Digital Agency Elite Mastermind is really helpful. Aaron didn't really consider acquisition seriously until some of his mentors started to ask questions about his future and legacy. Questions like “where do you see the agency going in the future?”, and “are you planning to grow your staff of 25 employees, or to 50 employees?” got him thinking Around that time, he started to get emails from companies interested in buying his agency. It was the start of the pandemic and he got regular inquiries. However, he still wasn't sure. In dealing with potential buyers, Aaron found a few red flags he shared: Why are they interested in your agency in specific? If they cannot articulate a reason then they are just shopping around and are not serious. What is their reason for acquiring an agency? Are they buying to grow in a niche? Do they want to expand in a specific service area? Are they buying you for your team and processes? If they are not anchored to a why then aren't legitimate. If you're going down the path of deciding to sell, you need to understand where a buyer is coming from and where they are going. In Aaron's experience, buyers back then were only thinking about the low-interest rates and didn't have a real plan. A serious acquirer needs a full plan to cover different key factors like the culture fit which is so important for the possible success of a merger. Identify the Right Buyer With a Commitment to Your Agency Vision Aaron finally found the structure and vision he was looking for when he started talking to a buyer with a very clear vision from the beginning and showed a sort of confidence in what they could do together. Of course, there were difficult points where Aaron was not sure if he wanted to go through with the acquisition. He had built this agency working by himself with his laptop and meetings clients at a Starbucks or a restaurant. It was his baby. However, throughout the entire process, this buyer proved to be the sort of person that does what they say they're going to do. A reliable buyer provides a sense of relief because an acquisition is commonly a time-consuming and stressful undertaking. Aaron was able to visualize himself working with the new, merged company and that the acquisition would benefit his clients and his team. Additionally, this buyer's ability to work with his agency leaders really helped drive value for his clients and provided valuable opportunities for his team to learn and grow. Things He Would Change That Could Have Boosted His Growth Things turned out pretty good for his agency, but if Aaron could go back to when he was starting out in the industry he would be much more intentional about defining his ideal client sooner. His advice is to focus on finding your niche and audience early on. This empowers you and your team to say no to everything else and has a big impact on your growth. He would also hire an operations manager a lot sooner. As an agency owner, it's a commitment to start hiring for key roles, but having someone that can be responsible for running operations is incredibly helpful. Thinking back, Aaron now sees with a team of about 10, is the ideal time to hire someone to ensure operations run smoothly. Agency owners are mostly visionaries and are not particularly good with management. You need the “how” people that take care of the logistics to implement your ideas and get you where you need to be. This is the first step in setting up the systems to eventually sell one day. If the owner is doing everything, the valuation and the opportunities to sell will go down rapidly. An operations manager will help you both have more free time and focus on the vision for your agency. Want the Support of Amazing Digital Agency Owners? Do you want to be around amazing agency owners that can see you may not be able to see and help you grow your agency? Then go to the Digital Agency Elite to learn all about our exclusive mastermind.

Best Damn Agency Podcast
Two Best Things You Can Do Right Now to Uplevel Yourself as a CEO, Agency Founder, and Leader featuring Joe Lashinger of Think it First

Best Damn Agency Podcast

Play Episode Listen Later Jun 1, 2022 44:26


Joe Lashinger is the Founding Partner at Think it First, a digital strategy, design, and technology team based in Philadelphia, Pennsylvania. He has about 20+ years of executive-level experience in all aspects of sales and marketing. Over the years, he's had the opportunity to work with clients both large and small, across a variety of industries. They build web experiences and applications that have a real impact on our customers' business and their bottom line.In this episode, Joe explains how he got to where he is today and the growth he experienced along the way. He discusses what worked for Think It First and what didn't, the reason for their success, and his future plans for the agency. He states that “people are everything” and why the college system needs to include apprenticeships in the curriculum. He also talks about how this commitment has impacted his hiring process, noting that they've hired good people who don't have traditional agency experience but do well in their roles because of their attitude and will toward learning new things. Finally, Joe gives his thoughts on how their agency will fare over the next few years and where the industry is heading.This Cast Covers:Why Joe didn't make it to the BDAM anti-retreat in Tahoe (05:07)Joe's pro golfer background before jumping into the agency space and starting Think It First (06:16)His opinion of college and what he would change about it if he could (08:04)Joey proposes college should be a combination of taking courses and micro-apprenticeships (11:15)Joe gives real-world examples of these apprenticeships by sharing his experiences at the Golf Management Program (14:45)People are everything - why some of the best people on his team are not classically trained for the work they do now (16:50)How Think It First has grown as an agency to hitting double-digit revenue year over year (19:53)Joe explains his thought process from wrestling through niching to making the decision to niche and how it's helped the agency grow (21:50)The two best things Joe has done recently that expedited his growth as a CEO and agency owner (29:09)What the future holds for Think It First does the future look like for us? (31:06)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindJoe Lashinger | LinkedInThink It First | Website

Marketing School - Digital Marketing and Online Marketing Tips
Key Lessons Neil & Eric Have Learned From Running Marketing Agencies #2112

Marketing School - Digital Marketing and Online Marketing Tips

Play Episode Listen Later May 31, 2022 6:38


In episode #2112, we share the key lessons we have learned from running marketing agencies. After so many years in the marketing game, we have both learned a number of very important lessons that we did not know when we first started out. Tune in to hear us talk about the power of conferences, alignment, hiring practices, and much more! TIME-STAMPED SHOW NOTES: [00:25] Today's topic: Key Lessons Neil & Eric Have Learned From Running Marketing Agencies. [00:28] Looking back at our first agencies almost 20 years ago, and our more recent ventures. [01:14] The importance of hiring personnel with experience! [01:39] Why focus can trump jumping on the newest trends. [02:30] Niching down from an early stage. [02:55] Why you cannot help every person, and the importance of alignment. [03:33] How conferences can help you find great clients! [04:39] Escaping a 'salesy' image and prioritizing being helpful.  [06:01] That is it for today! [06:03] Go to https://www.marketingschool.io/live to learn more about our next event!   Links Mentioned in Today's Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Aligning Vectors: How To Scale A Business   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    

Focus & Freedom for entrepreneurs
FF147: Freedom In Your Business Starts With Systems with Marquis Murray

Focus & Freedom for entrepreneurs

Play Episode Listen Later May 31, 2022 22:43


In this episode, Marquis Murray from Ditto shares that in order to really have freedom in your business you need to set up the right systems. Creative entrepreneurs thrive in their zone of genius and when it comes to organization and systems it's just really chaotic. The basis of good documentation doesn't have to be complicated.   Highlights From This Episode: There's a place for everything and everything in its place Start really simple in documenting your systems Don't overcomplicate the basis of good documentation It's a trap to think you'll do your systems later Find your systems tool, learn it really well and stick with it   Links & Resources From This Episode: Entrepreneur Toolbox  Where you'll find all our podcast guest gifts Learn more:   Marquis Murray Check out Marquis's Process Improvement Training   Resources:   Business Process Audit Checklist       More About Marquis Murray I'm Marquis, the CEO, and Founder of Ditto — a systems and processes consultancy for organizations who need help creating clarity around the work done inside their companies. Partnering with companies like Asana, HubSpot, PandaDoc, LogicGate, and Kanbanize allows us to offer some of the best in class solutions for our clients. My journey began by building the necessary systems within my previous Marketing Agency, Media Crate. I found that the need to create order in the chaos was a common trend that I saw with my clients and this discovery helped me to realize my true passion (operations) and eventually led me into a career creating SOPs, process workflows, and automations to make work easier. My goal is to eliminate team burnout for good so that teams can focus more on the work they do without the stress of not knowing where or how the work is happening. I'm also an avid reader who loves digging into leadership and business books but can escape into a good John Grisham novel every now and then too. When I'm not optimizing workflows, you can find me either honing my skills in photography, kayaking, playing bass, or out for a walk with my family, getting to know more of the small town we call home.   Awesome FREE Resources for YOU! Entrepreneur Toolbox Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.  Power of 3 Daily Planner A one-page daily planner to keep you on track to reaching your goals and taking action on the important things in your business and life.   Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please Share It, Subscribe to the Podcast and Leave Us An iTunes Review. Val Low is a MAP IT Master & Brand Strategist and takes entrepreneurs to their next level of growth and impact. Through visual business mapping, Val works with entrepreneurs to take their dreams and business ideas out of their head and bring them to life. Val provides strategy on creating a message and brand to stand out in a noisy marketplace that people love to talk about. Visit Val's Website: https://vallow.me/ Connect with Val on Linked In: https://www.linkedin.com/in/val-low   #entrepreneur  #business  #clarity  #marketing  #integrations  #sop  #process  #productivity  #systems  #workflow  #document  #efficient  #effective

Agency Journey
Consultants, Courses, and ZenPilot: Layla Pomper's Take on ClickUp Implementation

Agency Journey

Play Episode Listen Later May 29, 2022 39:53


Topics discussed in the episode: ProcessDriven's Business Model Balancing High-Level Strategies and Granular Tweaks When to Focus on One Product vs. Branching Out The PB&J Method to Separating Process From Software Choosing Tools For Clients: Self-Selection vs. Guided Vetting Engaging Service vs. Scalable Product: The Ideal Value Delivery Vehicle Setting Reasonable Implementation Timelines Self-Implementation, Guided Implementation, and DFY: Pros and Cons When to Send Clients Elsewhere The Trojan Horse of Client Acquisition What The Future Holds For ProcessDriven From Role Models to Business Models Becoming The Go-To Source For Your Industry's Guides Presenting Sponsor: TextExpanderDo you ever type the same thing over and over and over again? Whether it's customer support answers, sales emails, or document edits, typing things repetitively or using copy and paste can be a burden. That's where TextExpander comes in. With TextExpander, you and your team can: Keep your message consistent Save time and be more productive Be accurate, every time The way we work is changing rapidly. Make work happen wherever you are by saying more in less time and effort using TextExpander. Get 20% from ZenPilot with this link.Resources mentioned in this episode: Layla Pomper's LinkedIn Layla's YouTube Channel Processdriven.co ZenPilot Gray MacKenzie's LinkedIn Gusto Zapier Make (formerly known as Integromat) ClickUp Mike Michalowicz's LinkedIn Profit First Book EOS

iDigress with Troy Sandidge
Ep 56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth]

iDigress with Troy Sandidge

Play Episode Listen Later May 27, 2022 29:03


Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond?The reality is this marketplace is unlike any other we've experienced before. And the honest truth is many Entrepreneurs, Startups, SMBs, Agencies, Marketers, BDMs, SDRs, B2Bs, SaaS, Tech, etc are missing the mark entirely because they haven't positioned the odds in their favor to succeed.70% of businesses will fail within five years or less. A big reason is businesses want to grow but don't know how to maintain their growth. This episode will explain how to operate, market, and sell your business to achieve sustainability first and scalability second.(P.S. The first person to submit a review on this episode will be eligible for a free strategy session with the Strategy Hacker.)Beyond The Episode Gems:See what the HubSpot CRM can do for your business at HubSpot.comSee all of the podcasts on the HubSpot Podcast NetworkWatch Agency Accelerated Episode: Elon Musk Owns Twitter, Now What? A Convo with the CMO of AgorapulseDiscover how Agorapulse is helping businesses measure the impact of social media and prove ROISee My Free Course -- Earning The Trust Of Your Audience  To Build Brand Authority On Social Media PulseLearn more and join the Social Media Pulse Community for freeGet Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroyJoin my All Things Strategy Community on Twitter for upcoming exclusive content!#####Support The Podcast & Connect With Troy:• Rate & Review iDigress: RateThisPodcast.com/iDigress• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up•  Follow Troy on Twitter: Twitter.com/FindTroy•  Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

Best Damn Agency Podcast
SOTR: Marrying Marketing with Sales Will Make Your Agency Really, Really Explosive

Best Damn Agency Podcast

Play Episode Listen Later May 27, 2022 54:17


Ryan Stewart is a well-known marketing expert and serial entrepreneur. He has developed a process to help owners scale their businesses in the online ecosystem by allowing them to step back after realizing the company's potential. He has more than ten years of experience in this industry and has done many things during this period. He is currently the Managing Partner of WEBRIS, an SEO agency that helps clients get more customers from Google search using their fast, effective Sprint Methodology; and Managing Partner at The Blueprint Training, helping SEO agencies scale past $100k by "productizing" their service (aka the SEO Sprint Methodology).Stewart sold WEBRIS in 2018 after scaling the SEO and digital marketing company to $1.1 million ARR in a little over a year. As the fraction CMO at Ardent Cannabis, Ryan Stewart took the company's annual sales from $750,000 to $1.4 million in just eight months. He lives in Miami with his amazing wife (Pamela) and sausage dog. They are also in the process of building up their own real estate portfolio of short-term rental (STR) properties.What if your agency's sales and marketing were on the same page? If you can get the sales dialed, it makes your marketing that much better. With this explosion of growth comes bigger margins, more clients, greater revenue, and a better culture. This SOTR episode explores the topics of marrying marketing with sales, staying sharp by staying on top of the latest trends, taking care of your people, and why there's so much money in the cannabis industry.This Cast Covers:Why there's so much money in the cannabis industry that people in it don't know what to do with all of it (05:13)How cannabis companies make so much cash they're willing to take an injection of their capital and pay 30% interest on it (05:41)The law of supply and demand and the number of limited licenses there are in the United States (07:26)Ryan talks about his role as a fractional CMO for this cannabis company (08:22)What product-led marketing should actually look like (08:45)Why he's being paid a premium as a consultant for these companies and not only that but also being given an earnout (11:56)How Ryan watched this company grow from pulling their hair out not knowing how they'll be able to pay the rent to now having so much money they have no idea what to do with it (12:20)Choosing to do things that forces dudes like Ryan and Joey to sharpen the knife and reinvest back into their own education (13:08)The main reason Joey's going to take 3 or 4 really elite high-caliber coaching clients (hint: it's not about the money) (13:57)How quickly the digital landscape changes and if you don't keep up, you'll get so left behind (14:42)Why Ryan keeps banging out content on YouTube that doesn't talk about marketing or SEO, and all that stuff his companies are well-known for (17:24)The people who really understand how to get attention are the ones who draw a line in the sand and they don't give a shit (21:42)When it comes to sales, does Ryan still believe you shouldn't be a pushy, jackass salesperson when selling a service like SEO? (26:55) You've got to be comfortable making other people uncomfortable and ushing them to make a decision they don't want but need to do (27:33)JJ, Joey, and Ryan talk about extreme ownership in sales roles (31:12)There are different ways to sell and different types of salespeople who can be successful in their own way (31:48)How do you hire, build, and train a rockstar sales talent, but also retain them? (35:08)Find out what your salespeople care about and get to know them individually (06:30)How Ryan has never had somebody leave or quit in the last eight years of business at his two companies (37:40)The surprising number of agencies Ryan has worked with are either on their way to seven figures or have already gotten there (39:52)Joey gives advice for all agency owners - define success for each client and identify what their win is (42:03)Is there still something holding Joey and Ryan back in getting to where they potentially want to go? (47:16)The parable of a six-year-old a.k.a. JJ's daughter on how to celebrate your wins (50:57)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindRyan Stewart's websiteRyan Stewart on LinkedIn