Podcasts about marketing agency

How much of your life do you actually create, and how much do you just allow to happen? In this episode, Coley and Nina get into the messy question of flow versus creation. Are we little co-creators steering our own lives, or is something bigger calling the shots? They talk type A vs. type B personalities, the TV characters who plan everything until life derails them anyway, and the sales rule that simplified it all: control the controllables, which really come down to your effort and your attitude. If you've ever felt stuck between gripping life tightly and letting it flow, this one's for you. Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @itsninasoon @lifegoalsmag 

What does it really take to thrive as a first-time fund manager in today's challenging investment landscape, especially when you're building a venture fund from scratch while championing diversity and innovation? This episode delves into the real experiences behind the headlines, inviting listeners to consider the often unseen hurdles and triumphs that define entrepreneurial journeys. Our guest, Laurel Mintz, is the founder of Fabric VC—a new venture capital fund spun out of her extensive 17-year run as the leader of a successful marketing agency. With a background that includes corporate M&A law, entrepreneurship, and marketing, Laurel Mintz brings a unique and practical perspective to the venture capital world. Her approach blends deep sector knowledge with a commitment to supporting underrepresented founders and championing women's health, fintech, and consumer tech sectors. In this update, listeners get an inside look at the nuts and bolts of raising and deploying Fabric VC's first fund—just under $8 million, already largely deployed across 23 portfolio companies. Laurel Mintz shares candid insights on the emotional rollercoaster of fundraising, the critical importance of diversity, and the creative approaches to supporting women-led companies, such as accepting investments via donor-advised funds and retirement accounts. This episode is a must-listen for aspiring investors, founders, or anyone interested in how real change is being made within venture capital. It's raw, motivating, and packed with unfiltered advice on how to show up, take risks, and put capital to work for the next generation.   To get the latest from Laurel Mintz, you can follow her below! LinkedIn - https://www.linkedin.com/in/laurel-mintz/ https://www.fabricvc.com/ Laurel's first appearance on The Angel Next Door    Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing! Website: www.marciadawood.com Learn more about the documentary Show Her the Money: www.showherthemoneymovie.com And don't forget to follow us wherever you are! Apple Podcasts: https://pod.link/1586445642.apple Spotify: https://pod.link/1586445642.spotify LinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/ Instagram: https://www.instagram.com/theangelnextdoorpodcast/ TikTok: https://www.tiktok.com/@marciadawood

AI is everywhere right now.From content creation and reporting to ad management and automation, clinic owners are being bombarded with messages telling them to fire their marketing agency and let AI handle everything instead.But is that actually a good idea?In this episode of Walk-Ins Welcome, Nick and Michael unpack the growing trend of AI-powered marketing services and the flood of "fire your agency" ads targeting healthcare businesses. They discuss where AI genuinely adds value, where it falls short, and why urgent care marketing still requires human expertise, strategy, and accountability.The conversation explores how AI is changing agency operations, common mistakes clinics make when relying too heavily on automation, and why marketing success in healthcare depends on much more than content generation. From local SEO and Google Business Profiles to reputation management, patient experience, and front desk performance, they explain why technology should enhance your team, not replace it.If you're wondering whether AI can replace your marketing agency, this episode provides a practical look at what's working today and what urgent care owners should be cautious about moving forward.

Want to grow your freelance copywriting or marketing into agency level cash flow? Follow these steps to magnetically attract qualified high ticket clients. Discover opportunities to scale, automate, and build an agency level client base.Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.

https://www.bluoceantsunami.com/Can AI marketing agencies help small businesses scale efficiently, or are they just hype? We break down hyper-personalization, predictive analytics, cost savings, and the hidden pitfalls—plus when human strategy still matters most. Blu Ocean Innovations, LLC City: Las Vegas Address: 5940 South Rainbow Boulevard #400 7820 Website: https://bluoceaninnovations.ai

Have you hired a marketing agency, waited months for results, and then found yourself back at square one searching for a new partner? You're not alone. In this episode of Builder Funnel Radio, Spencer Powell breaks down the frustrating cycle many remodelers and custom home builders experience with marketing agencies: hope, wait, break, and reset. He shares real stories from contractors who cycled through multiple agencies without seeing meaningful results and explains why this pattern keeps repeating. More importantly, Spencer outlines how to avoid costly mistakes by evaluating agencies differently, focusing on industry specialization, revenue attribution, proactive communication, and long-term marketing infrastructure. If you're currently working with an agency, considering hiring one, or wondering why your marketing investment isn't translating into revenue, this episode will help you ask better questions, make smarter decisions, and build a marketing system that compounds over time instead of constantly starting over.

Start building your own agent with memory and MD files → https://value.8figureagency.co/hermesstartMetaSwarm (open source) — Dave's agentic harness → https://github.com/dsifry/metaswarm18 default agents, each with definitions and rubrics, plus defined workflows for software development. Three ways to use it: build agentic systems with it, point it at your own SOPs to analyze them, or study how it does agentic decomposition. (Fun fact from the episode: search "metaswarm" and it ranks right behind Meta itself.)Dave Sifry has started nine companies. Now he's building a company that builds companies.In this one, he hands agency owners the framework for the thing almost everyone is getting wrong with AI: memory and context. If your agency runs 50, 100, even 600 clients and information keeps falling through the cracks — stakeholders forgotten, context lost, the same questions re-answered — this is the episode.No fluff. Dave breaks down what actually deserves to be remembered, the exact MD files that run an agent (soul.md, agents.md, heartbeat), and how to wire a team of agents that report to each other and improve themselves every single day.What You'll LearnNot all data is information. A JPEG is a mountain of data and almost no information. One sentence from the CEO saying "go do this" carries more than a thousand video keyframes. Store the signal, not the noise.Memory is a compression problem. Save the process — who you talked to, how the deal got done, where it went off the rails — not every artifact you produced.Timeliness is value. Information from 30 days ago usually beats information from 7 years ago. Decide what goes into deep storage and what stays live.Treat every AI agent like a new employee who always needs onboarding. What's the minimum they need to do the job well? That's your context window.Three layers of control: policy, guidelines, gates. Policy = "be nice to the client, don't cuss." Guidelines = your stop-word list. Gates = a deterministic wall, like a credit card with exactly $2,000 on it that rejects $2,001.Run an analysis phase first. Find the 5–6 things a role does 80–90% of the day before you build anything. (An account manager is a farmer, not a hunter.)The MD-file stack that runs an agent:soul.md — who am I, why am I different from every other agent, what I do and what I don't do.agents.md — the bootstrap: read your soul, read your heartbeat, and here are your SOPs as links (loaded only when the situation calls for it, so you never pollute the context window).heartbeat — the recurring loop. The five tasks every hour, the three tasks every four hours. Keep it light or it eats you alive.Great agent systems are an org-design problem, not a super-intelligence problem. You don't need one all-knowing brain. You need agents that each know their job and who to talk to. It works like an anthill.Build a COO agent whose only job is writing and revising SOPs. Feed it a daily retrospective and you've built a self-learning organization

Supendra Chandrakumar (@supendra) is the founder behind the viral #LoveMyCityProject and one of Toronto's most recognizable digital storytellers.He joins Ara on this episode of #TheTamilCreator to discuss how he spent nearly a decade building content creation from a passion into a career, the mindset shifts required to bet on yourself, collaborating with Google Pixel, navigating AI as a creator, balancing authenticity with growth, representing the Tamil community, and why he has made it his mission to share Toronto's story with the world.If you've ever wondered what it really takes to build a personal brand, create content consistently, or turn a side passion into something bigger, this episode is for you.Follow Supendra:- Instagram (https://www.instagram.com/supendra/)    Timestamps00:19 — Ara introduces this week's guest, Supendra Chandrakumar01:00 — Supendra speaks on being born in Toronto and his life's progression to this point02:37 — An inflexion point; turning content creation from his passion to a career08:38 — Staying motivated to keep going; internal validation versus external validation12:05 — How he balances creating content that is authentic but still “algorithm-friendly”13:28 — Supendra's view on AI as a content creator; threat or opportunity?16:01 — Choosing to “throw more eggs” into his entrepreneurial endeavour17:31 — His most exciting opportunity; partnering with Google Pixel19:17 — Assumptions people make about his content/life and what his family thinks23:50 — His wife being a key factor in Supendra's decision to pursue content creation26:14 — Toronto's biggest strength, insecurity, and what it wants the world to know?29:55 — Where he sees himself personally and professionally over the next few years31:19 — How connected does Supendra feel to the Tamil diaspora?33:06 — Advice he would give his 16-year-old self34:18 — The personal legacy he wants to be remembered for by friends/family35:00 — Creator Confessions41:30 — The Wrap UpIntro MusicProduced And Mixed By:- The Tamil Creator- YanchanWritten By:- Aravinthan Ehamparam- Yanchan Rajmohan      Support the show

Julius Korfgen, Co-Founder von Uplane, spricht im "Marketing From Zero To One" Podcast über seinen persönlichen Lebensweg vom Fashion-Startup Unternehmer zu Schulzeiten über seine Zeit als Founders Associate bei Enpal bis zur Gründung seines KI-Startups Uplane. Im Mittelpunkt steht die Idee, Performance Marketing durch KI massiv zu automatisieren: von der Erstellung und Optimierung von Ads bis hin zu personalisierten Landingpages und datengetriebenen Kampagnen. Außerdem geht es um die frühen Vertriebserfolge über LinkedIn, die Bewerbung und Aufnahme bei Y Combinator, seinen bevorstehenden Umzug nach San Francisco und um die Frage, wie KI aktuell Marketing-Agenturen, Unternehmensstrukturen und Produktentwicklung verändert. 04:19 - Erste unternehmerische Schritte & FREISCHWIMMER 06:51 - Rocket Startup in Kopenhagen & Responsibly 08:26 - Virales T-Shirt & erster Durchbruch 09:20 - Studium in Maastricht & Nebenprojekte 11:07 - Familie, Kreativität & Unternehmertum 12:03 - Einstieg bei Enpal & Hypergrowth 14:16 - Entstehung der Uplane-Idee bei Enpal 16:38 - Die Grundidee hinter Uplane 19:09 - Erste Ads, KPIs & Marketing-Experimente 20:10 - Erste Kunden & Startphase von Uplane 22:44 - Erste Vertriebserfolge 24:46 - Pilotkunden & Vertrauensaufbau 26:11 - KI, Daten & schnelle Marketingzyklen 28:15 - Bewerbung beim Y Combinator 31:13 - YC-Interview & Zusage 34:05 - Funding & Umzug nach San Francisco 36:07 - Launch-Video & erste große Aufmerksamkeit 37:32 - Zielgruppen, Startups & Enterprise-Kunden 39:55 - Markenführung & Brand-Compliance mit KI 42:07 - Schnelles Wachstum & erste Enterprise-Cases 42:57 - Service Company vs. Software Company 44:19 - Managed Growth & Enterprise Software 47:26 - Vertrieb, LinkedIn & Account-Based-Marketing 49:11 - KI im Unternehmen & interne Prozesse 50:28 - Brand-Compliance & Grenzen generativer KI 51:50 - Daten, Feedback-Loops & Marketing-Optimierung 53:33 - KI-gestützte Produktentwicklung & Coding 55:29 - YC-Mindset & großes Denken 58:23 - Umzug in die USA & neue Wachstumsphase 58:55 - Namensfindung & Entstehung von Uplane 01:00:29 - KI-Agenten, Automatisierung & Zukunft der Arbeit 01:03:22 - Eigene KI-Tools & tägliche Nutzung 01:03:45 - Arbeitsalltag, Produktivität & Routinen 01:05:19 - Abschluss & Ausblick

https://www.growbotik.info/Learn how one-man marketing agencies use AI automation to improve workflows, reduce admin work, and scale more efficiently. Buzz Media City: Undallah Address: Lot 5 Wild Pig Creek Road Website: https://growbotik.info Phone: +61403090617 Email: eric@buzzmedia.world

Here's a business opportunity for 2026 that you should look into if you're not sure where to go!Matt Raadhttps://www.mattandlizraad.com/-----Hosted by Derek VidellWant to Get Interviewed on this Show? Book Here3 Ways to Run Profitable Meta AdsComplimentary Consultation CallDIY Meta Ads: Free Meta Ads Training LibraryDWY Meta Ads: Learn How to Run Profitable Meta Ads CoachingDFY Meta Ads: Let Us Run your Ads Based on PerformanceInstagram | YouTube | SocialBamboo.com

Here's a business opportunity for 2026 that you should look into if you're not sure where to go!Matt Raadhttps://www.mattandlizraad.com/-----Hosted by Derek VidellWant to Get Interviewed on this Show? Book Here3 Ways to Run Profitable Meta AdsComplimentary Consultation CallDIY Meta Ads: Free Meta Ads Training LibraryDWY Meta Ads: Learn How to Run Profitable Meta Ads CoachingDFY Meta Ads: Let Us Run your Ads Based on PerformanceInstagram | YouTube | SocialBamboo.com

What happens to marketing, consumer culture, and the businesses built around them when AI eliminates 90% of white collar jobs? In this episode, Sean sits down with Zachary Rischitelli to explore how networking, relationship-building, and human connection are becoming the most durable competitive advantages in an increasingly automated world. Zachary shares how his business has sustained client relationships for over sixteen years through genuine personal investment, not transactional card-swapping, and why showing up in person still moves the needle even as LinkedIn floods everyone's inbox. You'll also hear his simple but powerful networking reframe: be interested rather than interesting, a mindset shift that cuts through small talk and builds real trust fast. If you're thinking about how to future-proof your business and your relationships before the landscape shifts beneath you, this conversation will give you a lot to chew on.──────────────────────────────────────────────────────

Learn how to use AI to Buy Agencies:https://value.8figureagency.co/MNASystemized Sales (done-for-you sales teams): systemizedsales.comRevphlo.com (post-call sales attribution — works with GoHighLevel & HubSpot)Dylan on X: @sdrwhispererMost agencies are sitting on a goldmine and treating it like a junk drawer.That was the exact problem on the table. A giveaway funnel pulling 100+ emails a week. 300 to 500 comments a post on X. Newsletter readers. Ad clickers who never book. Five different lists, none of them talking to each other. A great setter could go to work on that data and print money — if anyone had organized it.So Jordan brought in Dylan Rich, founder of Systemized Sales. Dylan runs 10 sales teams at once, end to end — name, email, phone number all the way to contract signed and cash collected. In 15 years of sales and seven years working with agencies, this is the most sophisticated GoHighLevel pipeline either of them has seen. They build it live: UTM attribution per post, the "tattoo" rule for tags vs. custom fields, an action-based lead score that pings a setter the second a lead crosses 6 points, a speed-to-lead workflow with 73 million enrollments, and 57 smart lists ranked P1 through P5 so setters never waste a minute guessing who to call.Then Dylan opens up Revphlow — the post-call attribution tool that kills the EOD form forever and tells you your cash per call by traffic source, by closer, by calendar. If you run organic and paid traffic into a sales team, this is the playbook.What You'll LearnThe "tattoo" rule — when to use a tag (permanent) vs. a custom field (rewrites itself), and why getting this wrong wrecks your dataOne pipeline beats five — why segmented pipelines cap your granularity, and how custom fields + tags + stages stack to do the real workLead scoring that runs itself — assign points to actions (email open = 1, application = 3, call booked = 5), and auto-trigger a setter call at a score of 6Speed-to-lead you can actually measure — a workflow that timestamps every lead and counts only during setter working hours, so a Saturday opt-in doesn't blow up your numbers57 smart lists, ranked P1–P5 — how setters work the right leads in the right order and never run dry between fresh leadsAsk for the phone number — "if you won't give me your phone number, you won't give me your credit card," and why fewer, higher-quality leads winPost-call notes (PCN) — auto-dispositioned call notes pulled from the Zoom transcript that update pipeline stages for you, so closers stop skipping the EOD formCash per call by source — the metric that tells you which ads, threads, and posts to make more of (and which to kill)Chapters— Why scaling SDRs is the hardest (and most profitable) thing an agency can do — Who is Dylan Rich: 15 years in sales, done-for-you teams at Systemized Sales — The real problem: a giveaway funnel pulling 100+ emails a week, five siloed lists — How to organize intent leads so setters book more calls per hour — UTMs per post, the Zap into GoHighLevel, and tagging the first click— Live build: one pipeline + custom fields for granularity — Lead categories that follow a contact all the way down the funnel— Tags vs. custom fields: the "tattoo" concept explained — Lead scoring: assigning points to actions and triggering at 6 — The speed-to-lead workflow with 73 million enrollments— Keeping setters organized so they stop thinking and start dialing — 57 smart lists ranked P1–P5, built on filters, not vibes — Why you should ask for a phone number on every opt-in— "Can we blow your socks off?" — the Revphlow post-call attribution demo — PCN, Zoom + Fathom + Slack: clean dispositions on every call — Cash per call by source, by closer, by calendar — Where to find Revphlow and Systemized SalesGo AI-Native in the Next 90 DaysThis episode is the manual setup. The next level is making it run itself.8 Figure Agency installs AI-native systems into 7- and 8-figure marketing agencies — the kind that add $1M in annualized profit. Attribution that tags itself. Pipelines that update without a human touching them. Setters fed the highest-intent leads automatically. If you want your agency AI-native in the next 90 days, start here:→ 8figureagency.coWork With DylanDylan and the Systemized Sales team run your sales process end to end — they listen to your calls, audit your CRM, review your last 90 days of sales and marketing numbers, find your biggest constraint, and fix it.Systemized Sales (done-for-you sales teams): systemizedsales.comRevphlo.com (post-call sales attribution — works with GoHighLevel & HubSpot)Dylan on X: @sdrwhispererTools & Resources MentionedGoHighLevel — the CRM the whole pipeline is built inRevFlow / revphlo.com — post-call attribution and sales analyticsTypeform — opt-in forms (add a hidden UTM source field)Beehiiv — newsletter platform, with email opens webhooked back to GHL for lead scoringHYROS — marketing attribution into the callZoom + Fathom — call recording and transcripts feeding the PCNSlack — where post-call notes drop for closer confirmationVidalytics — VSL view trackingUTM Builder (utmbuilder.net) — Jordan's no-affiliation pick for building UTMs

In this episode of the DecaMillionaire Decoded podcast, host Justin Goodbread tackles a major statistical contradiction in the financial services industry: while the vast majority of advisors claim to specialize in high-net-worth clients, very few actually narrow their focus enough to achieve rapid scale. He explains to scale an advisory practice successfully, the business model must be designed entirely around a single, highly refined target avatar. Your practice's systems, messaging, and future value depend heavily on this strategic clarity. Avatar Builder: https://relentlessvaluecoaching.com/avatar-builder-page Relentless AI Toolkit: https://tools.relentlessvaluecoaching.com/ Learn more about Relentless Value Coaching:  https://www.justingoodbread.com/coaching/ DecaMillionaire Decoded on YouTube: https://www.youtube.com/@JustinGoodbread

Reece is the founder of Media Matters 317, an Indianapolis-based digital marketing agency he built from the ground up. MM317 exists to bridge the gap between effort and success in marketing, serving small businesses, nonprofits, and churches that know they need marketing but are still figuring out how to make it work for them. Through digital marketing strategy and AI integration, Reece meets clients right where they are and builds the kind of modern marketing that finally gets results.Visit Reece Johnson's Link: mediamatters317.com

What Are You Paying a Marketing Agency For in 2026 (When AI Can Do 60% of Marketing)? | Part 1 On this solo episode of the Beacon Way Podcast, host Adrienne Wilkerson (CEO and co-founder of Beacon Media and Marketing) tackles the question of what businesses are paying for in marketing as AI now handles up to 60% of marketing tasks, citing a 2025 Anthropic study showing roughly 65% observed AI usage in marketing research and production. She argues AI is primarily a production layer, while agencies provide strategy, judgment, specificity, compliance, and cross-discipline coordination—especially critical for mental and behavioral health practices. Adrianne outlines what AI does well (first drafts, SEO/structure, variations, research synthesis, analytics, production scaling, and workflow automation) and where it consistently fails without humans (positioning, audience nuance, clinical accuracy, HIPAA/compliance judgment, brand voice consistency, cross-channel coordination, stakeholder relationships, and strategic prioritization). 00:00 Welcome to Beacon Way00:58 The AI Agency Question01:32 What You Pay For Now03:17 Anthropic Study Findings05:35 AI Wins in Marketing08:29 Where AI Falls Short14:17 Human Judgment Matters15:42 Wrap Up and Part Two

Almost Illegal Ads, an online marketing agency for lawyers, opens a new office in Sacramento, CA. The agency works with legal practices nationwide, helping attorneys use revenue-focused search marketing to turn online visibility into stronger inquiries and measurable case growth. Almost Illegal Ads City: Sacramento Address: 2014 Capitol Ave STE 100 Website: https://www.almostillegalads.com/ Phone: +1-888-317-3617 Email: info@almostillegalads.com

Most businesses don't have a marketing problem, they have a decision problem. In this episode, we break down how to tell if you're hiring a strategic marketing agency, or just renting a production team that ships content without building momentum. If you've ever had “a ton of output” but nothing to show for it, this is for you.Read how you can improve what you have: https://elevatedmarketing.solutions/how-to-tell-if-youre-hiring-a-strategic-marketing-agency-or-just-renting-production/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

The system was not built for women raising capital, so Melissa Wallace built a new way forward. Melissa is the founder of Fierce Foundry, the first femtech venture studio in the United States. Long before she was reshaping how female founder funding works, she was sorting babysitting money into labeled envelopes and selling handmade greeting cards door-to-door with her dad's old briefcase. The instinct to build was always there, even before she had the language for it. With host Syama Bunten, Melissa shares the personal story behind the mission. She talks about a marriage in her twenties that ended with her ex-husband emptying her bank accounts after she asked for space, and a divorce process where she was willing to give up everything just to walk away clean. She shares how she went on to build a marketing agency, learned to lead instead of carrying every task herself, and kept seeing the same funding gap show up for women in health tech. Investors wanted proof of customers. Founders needed help getting customers. Too many had no early capital to make either happen. That loop is what Fierce Foundry was built to break. As a venture studio for women, it acts as a co-founder from day one, not a short-term program with a graduation date. It brings early capital, skilled operators, and support from idea through exit. This conversation offers a clearer path for any founder trying to understand how to raise pre-seed funding without relying on the usual gatekeepers. Women raising capital in femtech startups should not have to prove they belong before they even get started. Melissa is building the infrastructure to help more women build, fund, and scale what the world has been missing. If this conversation moved you, keep it going. Find a Wealth Catalyst Freedom Tour salon near you, or claim your seat at the Wealth Catalyst Summit in San Francisco on October 16, 2026.   Episode Breakdown: 00:00 Meet Melissa Wallace, Founder of Fierce Foundry 02:59 Growing Up With Money: What Her Father Taught Her Without Saying a Word 05:54 Her First Business at Age 10 and the Pricing Lesson That Stuck 09:19 The Exchange Year in Brazil That Changed How She Saw the World 16:40 Early Career, a Bad Marriage, and the Cost of Conformity 18:55 Losing Everything in a Divorce and Choosing Freedom Over Financial Security 23:45 From Employee to Entrepreneur: The Pattern She Finally Broke 29:50 Building a Marketing Agency and Learning to Step Back From the Work 35:04 Women Raising Capital: Why Less Than 2% of VC Funding Goes to Female Founders 38:00 How the Fierce Foundry Venture Studio Model Works From Idea to Exit Find more from Syama Bunten: Attend a Salon near you: wealthcatalyst.com/salons Instagram: https://www.instagram.com/syama.co/ Join Syama's Substack: https://thewealthcatalystwithsyama.substack.com/ Website: https://wealthcatalyst.com Download Syama's Free Resources: https://wealthcatalyst.com/resources Wealth Catalyst Summit: https://wealthcatalyst.com/summits Speaking: https://syamabunten.com Big Delta Capital: www.bigdeltacapital.com Podcast production and show notes provided by HiveCast.fm

FREE DOWNLOAD: How to Set Up the Hermes Agent → https://value.8figureagency.co/hermes Ready to become an AI-native agency? Book a call at 8figureagency.coGuest: Ben Fisher, founder of Skinny and Bald. Hampton member. Been coding since fifth grade. Has been CEO twice, CTO three times. Describes himself as 60% product, 40% engineer.The pull: Ben is one of the sharpest guys in the Hampton AI channel. This is his second time on the pod. Jordan came with real questions about funnels, databases, and skills — Ben answered live, then pulled up his actual meeting-processing skill on screen share.What we coveredThe build vs. buy question. Jordan's giveaway funnel pulls comments → emails → form fills → booked calls across LinkedIn and X, six campaigns a week. His partner said use GoHighLevel. Ben's framing: build custom with Claude when you control the maintenance, use a tool when it solves 80%+ without workarounds. Texting is the exception — Twilio's regulatory rabbit hole can eat days even with Claude Code.Databases and custom funnels. Jordan wants the funnel experience to mirror what the user clicked — landing page copy, follow-up sequence, everything. Ben's example: he still uses Kit.com for his newsletter, but layered custom API logic on top. He didn't rebuild Kit. He enriched it.The thing that separates real builders from vibe coders. “What distinguishes really effective builders really comes down to workflow.” Same models. Same Claude. Different results because of how people work. Ben's non-negotiable: test-driven development. Plan first. Write the tests. Then build. Otherwise Claude tells you it shipped something that doesn't exist.The “your friend Ben is absolutely correct” story. Hampton buddy building a chief of staff agent in Slack and WhatsApp. Asked Claude if it was secure. Claude said yes. Ben listed four gaps. Buddy pasted Ben's message into Claude. Claude wrote back: “Your friend Ben is absolutely correct. We don't do this, this, this, and this.” Lesson: you cannot ask the AI to verify the AI.Claude Skills, real talk. Skills are mostly plain English text files the AI reads. They get highly personal fast — Ben said his public repo of skills is becoming less useful to others because the nuances are his. Best move for most people: use someone else's skill as a reference, have Claude analyze how it works, then build your own flavor.Ben's content-from-meetings workflow (live demo). Fireflies records every call → transcripts get stored as markdown files in a local folder → a Claude skill called process meeting notes runs on demand, pulls the last 3 days, formats each meeting in EOS Level 10 format (clear accountability, agreements, action items), and routes to-dos to the right project repo. Why local files instead of remote Fireflies calls? Speed. His second brain reads disk faster than it makes API calls across nine months of transcripts.Writing in your voice with AI. Ben studied journalism and advertising. He uses Claude as a sparring partner first, last-mile editor second. Reference for anyone serious about this: every.to publishes their full editorial AI process, including how to build an anti-AI style guide. Ben also actively removes em-dashes from his AI output now because they've become the tell.Markdown files as the convention. .md is what the AI world runs on. Pound signs for headers, asterisks for bold. Doesn't really matter if you use .txt or .docx — but markdown gives the AI hierarchy it can parse.Tools and references mentionedFireflies, Claude Code, N8N, Zapier, Kit.com, GoHighLevel, Twilio, Obsidian, every.to, Superpowers (Claude skill harness), Hampton, EOS Level 10 format, Ruben's “How AI” Substack.Where to find Benskinnyandbald.com — consulting offersdearben.ai — Ben's AI podcast where execs submit questions and he answers live with screen share, plus his newsletterReady to build an AI-native agency that runs on systems, not scrambling?8 Figure Agency helps seven-figure agency owners install the agents, automations, and AI workflows that turn your team into a 10x operation. Done-for-you implementation starting at $2K/month.Book your call: 8figureagency.covalue.8figureagency.cohermesThis playbook shows you the exact stack. Install instructions, the 30-day roadmap, the five daily prompts that turn your agent into a second brain, and eight use cases pulled straight from agencies doing it right now.8figureagency.coAI Solutions for Marketing Agencies | 8figure agencyOptimize your marketing agency with our AI solutions. Join 1,000+ agencies and scale your revenue today!every.toEveryEvery — The only subscription you need to stay at the edge of AI. Ideas, apps, and training from practitioners who build with AI daily.http://every.to/skinnyandbald.comBen FisherI help companies figure out where AI fits — and then build it.

Check in 60 seconds if you are due a slice of more than £8.2 billion: http://refundclub.co.uk/eggpodThis weeks rugby news and action. LTBP Hosted on Acast. See acast.com/privacy for more information.

If you've ever sat in the limbo of "do I keep going with this or change everything," agonized over a choice for weeks, or made a snap decision that somehow turned out to be the right one, this one is for you. Decision-making is having a moment. Between AI making half our smaller choices for us, the wellness world telling us to follow our gut, and the productivity world telling us to optimize everything, we are getting a lot of mixed signals about how to actually choose. So we got into how we both make decisions (badly, sometimes), what we wish we did differently, and the kinds of choices that only feel right in hindsight. We also caught up on life. Nina's Orlando move is officially in motion (apartment applied for, very much happening), and Coley is in the early, slightly chaotic stages of wedding planning. In this episode, we cover: Life updates: Nina's Florida move and Coley's wedding planning era. Why making a big decision from a depleted place is rarely the move, and the case for waiting until you feel neutral or better. Human design, sacral responses, and the case for listening to the part of you that already knows. How AI is slowly eroding our ability to make small decisions, and why treating it like an assistant (not your second brain) matters. What to do when you've already made the wrong call, and the supernova theory that takes the pressure off. Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @itsninasoon @lifegoalsmag

Send us Fan MailIn this episode, Colleen Keyworth talks about the real impact of AI in home services, leadership in the trades, and how to leverage technology for business growth. We discussed How AI's role is saving time in Operations and Processes, content authenticity, and building a legacy in the industry.Time Stamps: 00:00 - Navigating the Current AI Landscape10:11 - The Role of AI in Business Efficiency20:17 - Content Creation and Authenticity in the AI Era27:24 - The Evolution of Content Value and Trust29:20 - Local Search and AI's Role in Home Services30:41 - The Importance of Technical SEO32:37 - Navigating Client Relationships in Marketing33:56 - The Future of Marketing Agencies in an AI World35:40 - The Human Touch in Customer Service37:46 - After-Hours Service and Customer Experience40:32 - Creating Memorable Customer Experiences43:47 - The Importance of Personal Connections in Business45:14 - Leaving a Legacy in the TradesResources: Women in HVACRInternational Women's Network in Cooling (IWNC)HVACR Industry EventsWhere To Find Colleen KeyworthLinkedIn : linkedin.com/in/colleen-keyworth Instagram : https://www.instagram.com/ckeyworth04/

Episode 218: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-freeAs a solopreneur, every challenge forces the same exhausting question: do I figure this out myself, buy a course, hire a coach, or outsource it? Making the wrong call costs you time, money, and momentum - and most online business owners are guessing.In this episode, Allie Jones teaches us how to build a decision-making framework around self-awareness, starting with understanding your own strengths and working genius, how to identify when a coach is genuinely worth the investment, and how to hire in ways that complement your skills so you can focus on what grows your business.About Allie Jones: Allie is a leadership coach and certified Working Genius facilitator who helps people lead themselves, their teams, and their work with clarity, intentionality, and effectiveness. Through her coaching practice, Allie Jones Consulting, she equips leaders to understand how they're wired to work—and how to align their roles, rhythms, and relationships accordingly. Her approach blends strategy with self-awareness, helping clients build momentum without burning out.Grab the Working Genius Toolkit: https://workinggeniustoolkit.com/Connect with Allie:https://www.alliejonesconsulting.com/ https://www.instagram.com/alliejonesconsulting https://www.linkedin.com/in/allie-s-jones/ https://www.facebook.com/alliejonesconsulting/ https://substack.com/@alliejonesconsultingWant to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerX (Twitter): https://x.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

We reconnect with Chris Burres to talk about the real mechanics of podcast marketing, brand legacy, and why consistency beats quick wins when you are trying to earn attention. We also zoom out into AI governance and longevity, from building AI-native workflows to the accelerating science behind ESS60 and “longevity escape velocity.” • the origin story behind EWR and what a rebrand really costs • podcast cadence as a growth strategy and a team alignment tool • why interviews build relationships and distribution faster than solo shows • what it can cost to buy a premium podcast appearance and when it pays off • AI governance basics for regulated industries and privacy risk • building an AI-first company with workflows, access and accountability • longevity escape velocity and why medical knowledge is accelerating • ESS60, mitochondria, oxidative stress and why users report focus plus sleep Guest Contact Information: Linkedin: linkedin.com/chrisburresWebsite: myvitalc.comMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=5.7.26Get our FREE marketing course for contractors here: https://course.contractordynamics.comIf you've ever worked with a marketing agency and felt like something was off…If you've ever wondered where your ad spend was actually going…Or if you're tired of vague reporting, poor communication, and feeling completely dependent on an agency…This episode is for you.In this video, Sydney Vasquez — COO and Integrator at Contractor Dynamics — shares insider lessons from her experience working inside a marketing agency and exposes the exact red flags roofing companies need to watch out for before signing with any agency.This is not a hit piece.This is a practical guide to help roofing companies ask better questions, protect their marketing investments, and avoid getting trapped in systems they don't actually control.Key Takeaways for Contractors✔️ Why some agencies quietly take a percentage of your ad spend✔️ Why you should own your website, ad accounts, and call tracking numbers✔️ The hidden upsells behind long queue times and delayed deliverables✔️ What communication standards your agency should actually have✔️ Why weekly ad optimization matters for performance✔️ The exact questions contractors should ask before hiring any agencyTimestamps00:00 Why roofing companies feel burned by marketing agencies02:43 The 6 questions every contractor should ask04:03 The hidden ad spend cut most agencies never disclose07:24 The “upsell machine” agencies use to push bigger budgets09:03 Why you MUST own your marketing assets14:43 Communication standards and ad optimization red flagsConnect with Contractor DynamicsWebsite: https://www.contractordynamics.comFacebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamicsLinkedIn: https://www.linkedin.com/company/contractor-dynamics#RoofingMarketing #MarketingAgency #ContractorMarketing #RoofingBusiness #DigitalMarketingForRoofers #MetaAds #LeadGeneration #HomeServiceMarketing

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What if hiring smart people and getting out of your way was not enough to build a self-managing agency? Today's featured guest will talk through the decisions most agency owners get wrong: when to stay involved, when to let go, and how the absence of rigor compounds into structural problems you won't even notice until you're stuck. He'll talk about how bad hiring decisions led him to become the bottleneck, how he's trying to fix that, as well as why your "number" for how much your agency is worth is probably based on nothing, and the one financial habit that gives you genuine optionality. Scott Leff is the founder of Leff, a B2B content marketing agency serving global professional services firms and nonprofits for over 16 years. His background spans business communications working as a managing director for a big brand, as well as a 22-month stint leading communications for Chicago's bid for the 2016 Olympic Games. When the bid failed in the first round, he found himself in a period of reinvention. With the gig economy just taking off, he decided it was time to hang up his shingle. He started to take freelance work, which eventually led to hiring and forming his own business. This agency grew steadily, exploded during COVID, and is now navigating the reassessment most established agencies are facing in a shifting market. In this episode, we'll discuss: Why becoming the bottleneck isn't always about control The hiring rigor every owner should have Which metrics are you tracking? Why declining revenue doesn't equal failure Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Toggl: Most agencies are losing 15–30% of their profit every year: lack of time tracking, messy manual timesheets, scope creep, untracked revisions, and all those "quick" client requests that never get billed. Toggl has created a fast, interactive way to uncover exactly where your margins are leaking. Start your investigation now at toggl.com/smartagency and use the code SMARTAGENCY10 at checkout for a 10% off annual plans. Knowing What You Should Never Have Delegated For the first ten-plus years of his agency business, every meaningful decision flowed through Scott or his business partner. That wasn't always a problem, but as the agency grew and decision-making had to push down through a management layer, cracks formed. Not because the team was incapable, but because they were being handed authority without the context, direction, or support to use it well. Hiring is the clearest example Scott points to. He gave department managers the autonomy to bring in their own people, which was a reasonable call on paper. But in a culture-driven organization like an agency, where your people are both your product and 80% of your overhead, that's the one decision you can't outsource and expect to get right. The fix wasn't micromanaging the process. It was figuring out the specific places where the founder's perspective is irreplaceable, and staying in the conversation there, even when it's uncomfortable to be involved. Hiring Rigor Is Not Optional and Most Agencies Are Winging It Scott attended a conference session led by someone who'd overseen hiring at Amazon and other large organizations. The biggest takeaway was a story about Jeff Bezos showing up to a debrief with three to four pages of handwritten notes on candidates, while everyone else showed up with nothing. That level of intentionality is what most agencies are missing entirely. The real problem isn't that agency owners don't care about hiring. It's that they go in underprepared, unclear on exactly what they're looking for, leaning on gut instinct, and writing role descriptions that don't reflect the actual job. To ensure you're getting applications from candidates that truly align with your agency and the required role, every part of the hiring process should be a test. Attention to detail? Bury the real application instructions at the bottom of the job post and see who finds them. Hiring a senior exec? Don't tell them much, give them a week and ask them to come back with a 90-day success plan. If they dive into answers before they ask a single question, that tells you everything. The point isn't the process for its own sake. It's that rigor on the front end reduces the cost of being wrong, and in an agency, being wrong on a hire is expensive for a long time. Watch Who You're Hiring From: Big Agency Talent Doesn't Always Travel Well There's a version of agency hiring that looks like a smart move: pull experienced people from larger, more established shops and let them install what's already working somewhere else. Here's why that doesn't work: You end up with talented people who are skilled at operating inside infrastructure, not building it. When there's no large team to direct, no resource pool to draw from, no SOP baked in for the last decade, they stall. The answer when things aren't cut and dried can be "that's not my job." And then it's nobody's job. Scott saw a version of this play out during the Olympic bid. Big consulting firms had seconded teams into the organization, and the ones who thrived were the ones who could operate in ambiguity. The ones who couldn't were waiting for a structure that was never going to show up. The lesson isn't that experienced people from large agencies are bad hires. It's that the ability to figure things out without a system to lean on is the filter. And you have to test for it explicitly, because someone's resume will not tell you whether they have it. Declining Revenue Doesn't Equal Failure, but You Have to Know What You're Actually Measuring Your revenue may seem like the only metric that felt like it matters when it's going up every year. However, a modest drop of five or ten percent, can be a big psychological blow even though profit improves and client impact is strong. That's a vanity metric doing its job: making growth feel like identity. Scott hit a similar inflection point when a former client asked him a simple question, why are you growing? Scott didn't have a clean answer. He'd been operating on the assumption that growth was inherently the goal, not a means to something else. The conversation points to a structural reality: if revenue is the only number you track, you'll optimize for it even when it costs you margin, leverage, and time. The healthier question is whether the agency is building toward the outcome you actually want, more optionality, a sellable asset, or just more control over your calendar. Revenue is a lagging indicator of that. Not the scoreboard. The Decision to Sell Your Agency Has Nothing to Do With Your Number Most agency owners carry a number in their head of what they want to walk away with when they sell. The problem is that the number is usually arbitrary, the market timing is unpredictable, and nobody warned them about the identity crisis that hits the week after closing. The right time to sell isn't a target revenue year or a specific EBITDA multiple. It's when you know exactly what you're walking toward and when the thought of running the agency has stopped feeling like a challenge and started feeling like a weight you've been carrying for six months straight. On the valuation side, Scott's question about what agency owners get wrong surfaced a hard truth: if your EBITDA is under a million dollars, your multiple takes a significant hit, and the buyer math looks very different than what you've been calculating off top-line revenue. Build the foundation like you intend to sell it. Get rid of what you hate. Make it structurally independent. Then you have real options,  whether or not you ever actually sell. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this episode, I issue some caution on outsourcing your marketing and social media management to an agency that will more than likely be a giant waste of money for you, which I know from firsthand experiences myself, and essentially wasting well over 50k!--------We just launched our new, free soft tissue injury evaluation and treatment training, The Peak Injury Treatment Method.It is the first step in learning how to cut your treatment times in half and easily double your income so you can avoid burnout and help more people get out of pain!If you want to download the training for free, with no strings attached, just click the link below ⬇️⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click Here To Download Free Training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Please consider joining our 'Soft Tissue Treatment Revolution' community on Facebook, where it's much easier to engage as a group. It's an awesome group on Facebook, covering topics in Injury Evaluation, Treatment, Client Communication, Practice Marketing, Increasing Sales, Scaling Business, and a few other topics of interest in the Soft Tissue Injury Space.As always if you want to be part of the soft tissue revolution here's what you need to do:1. Visit our Facebook Group Page by clicking here

Send us Fan MailIn this episode, Brand Revolt's Camden Bernatz joins host Jason Mudd to discuss why traditional agency pitches often fail, how clients can build better partnerships, and why diagnosis must come before solutions.Tune in to learn more!Meet our guest:Our guest is Camden Bernatz, creative director and strategist at Brand Revolt and author of “Stop Asking for Pitches: 10 Rules to Fix the Client-Agency Relationship.” Once drawn to psychiatry, he now applies that same curiosity to branding, helping organizations diagnose challenges and build stronger brands.Five things you'll learn from this episode:1. Why traditional agency pitches often prioritize performance over real problem-solving2. Why diagnosing the problem must come before prescribing any solution3. How treating agency relationships as strategic investments improves outcomes4. How shifting from vendor transactions to partnerships leads to better results5. What a true client-agency partnership looks like in practiceQuotables“You want that agency that helps you develop the brief [to] help you figure out what we actually need. What are we trying to accomplish? What would success look like?” — Camden Bernatz“The reason you have a need for an RFP or to hire a firm and hire an agency is because you don't totally know what you need.” — Camden Bernatz“It's just having things on the table early, talking about like, ‘We think that you're prescribing something that's going to cost more than you say you have money for.'”  — Camden Bernatz“There's a difference in the way it feels to spend money on an agency versus spending the money with the agency.” — Camden Bernatz“Your agency is like an engine to fuel as opposed to a resource to drain. You will treat it differently, and they will perform differently.” — Camden Bernatz“Buying agency services is about buying a creative class of expertise, experience, guidance, and consulting that is much different than buying staples, pencils, and other supplies.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Camden Bernatz on LinkedInCamden Bernatz on YouTubeBrand Revolt website“Stop Asking For Pitches: 10 Rules to Fix the Client-Agency Relationship” bookThe Win Without Pitching ManifestoClients behaving badly: Video store, hair salon hagglingAdditional Resources:Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

In this episode of Ortho Marketing, host Dean Steinman is joined by John Iuzzini, Director of Accounts at Ortho Marketing, to break down key areas every practice must get right when working with a marketing agency. They cover why having the right budget is essential in a competitive market, how speed-to-lead can make or break your ability to convert inquiries, and why most practices lose opportunities due to weak follow-up systems. The conversation also highlights the importance of confirming appointments properly and the critical role treatment coordinators play in turning leads into starts. If your practice is generating leads but not seeing real growth, this episode will help you identify what's missing and where to improve.What You'll Learn:Why orthodontic marketing is “pay-to-play” and how the right budget impacts visibility and resultsHow competitor research helps determine effective ad spend and positioningWhat “speed-to-lead” is and why responding within minutes increases conversionsThe importance of multi-touch follow-up and confirming (not just reminding) appointments to reduce no-showsWhy treatment coordinators and internal team alignment are critical to turning leads into startsAbout John Iuzzini John Iuzzini is the Director of Accounts at Ortho Marketing, where he leads the Account Management Team and oversees day-to-day operations to ensure clients receive the best experience possible. With a passion for client satisfaction and operational excellence, John is dedicated to driving results and fostering strong, lasting relationships with the orthodontic and dental practices Ortho Marketing serves. Outside of work, John is a devoted family man who enjoys spending time with his wife and two sons. He's also an avid cook and passionate musician, always finding creativity both in the kitchen and through music.Be our next guest or elevate your practice: https://orthomarketing.com/contact-us/

In this episode of Ortho Marketing, host Dean Steinman is joined by John Iuzzini, Director of Accounts at Ortho Marketing, to break down key areas every practice must get right when working with a marketing agency. They cover why having the right budget is essential in a competitive market, how speed-to-lead can make or break your ability to convert inquiries, and why most practices lose opportunities due to weak follow-up systems. The conversation also highlights the importance of confirming appointments properly and the critical role treatment coordinators play in turning leads into starts. If your practice is generating leads but not seeing real growth, this episode will help you identify what's missing and where to improve.What You'll Learn:Why orthodontic marketing is “pay-to-play” and how the right budget impacts visibility and resultsHow competitor research helps determine effective ad spend and positioningWhat “speed-to-lead” is and why responding within minutes increases conversionsThe importance of multi-touch follow-up and confirming (not just reminding) appointments to reduce no-showsWhy treatment coordinators and internal team alignment are critical to turning leads into startsAbout John Iuzzini John Iuzzini is the Director of Accounts at Ortho Marketing, where he leads the Account Management Team and oversees day-to-day operations to ensure clients receive the best experience possible. With a passion for client satisfaction and operational excellence, John is dedicated to driving results and fostering strong, lasting relationships with the orthodontic and dental practices Ortho Marketing serves. Outside of work, John is a devoted family man who enjoys spending time with his wife and two sons. He's also an avid cook and passionate musician, always finding creativity both in the kitchen and through music.Be our next guest or elevate your practice: https://orthomarketing.com/contact-us/

If you've ever caught yourself deep in a Hannah Montana rabbit hole at 11pm and thought, "I am a grown adult with a mortgage," this one is for you. The nostalgia wave is everywhere right now. Reboots, reunions, Disney adults, childhood shows making their way back into the cultural conversation. We are not mad about it. But we did start wondering why it hits so hard, what we're actually chasing when we chase it, and whether craving simpler times is something to be embarrassed about or just something to be honest about. In this episode, we get into all of it. In this episode, we cover: Why the nostalgia drug is so powerful right now and what it's really filling in for. How adulting, and constant overstimulation all collided into one giant craving for childhood TV. The millennial experience of still feeling like "wait, who let me be the adult here?" and whether every generation felt that way. The tension between consuming nostalgic media and actually going out to find joy off your screen. What it means to reclaim whimsy without forcing an aesthetic that isn't actually you. Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @itsninasoon @lifegoalsmag      

How much do marketing agencies cost, really? If you've ever asked that question, you're not being “cheap.” You're trying not to get burned again. In this episode let's break down what you're actually asking when you ask about price, why flat pricing without a real diagnosis is basically guessing, and how chasing the cheapest or flashiest option usually ends up costing more in the long run.We talk about: Why “just give me a number” is where the whole thing goes sideways What agency pricing models get wrong (hourly, project, retainer) The predictable failure patterns we see when marketing gets treated like a transaction.Why marketing should compound over time, not reset every time you switch vendors. What you should look for instead: strategy, sequencing, and truth in the data. If you're a business owner or marketing lead trying to make a smart decision with your budget, this episode will help you ask better questions, so you can evaluate value, not just cost.If you want to read the full post or watch head on over to: https://elevatedmarketing.solutions/how-much-do-marketing-agencies-cost/Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Most law firm owners do not have a lead problem. They have a revenue leak problem.If your firm is working hard but still not growing the way it should, this episode will challenge the advice most attorneys hear from marketing agencies. In this episode, Richard James breaks down the four core paths that impact law firm growth, profitability, and long-term scalability. You will see why some firms stay stuck even when demand is there, why workflow bottlenecks quietly delay cash flow, why underpricing hurts more than most attorneys realize, and why the wrong hiring strategy can keep your firm overloaded and underperforming.This episode highlights:How to grow a law firm without spending more on advertisingWhy law firm lead generation is not always the real growth problemHow to find hidden revenue inside your law firm workflowThe biggest law firm profitability mistakes reducing cash flowHow law firm owners undercharge and lose revenue without realizing itWhy better law firm systems and processes drive faster growthHow hiring the right team can improve law firm revenue and capacityWhat law firm owners should measure before trying to scale◼️Access done-for-you services to recruit, place, onboard, and train team members for your law firm: https://thelawfirmsecret.com/

Stephanie McGirr explains how niching down helped her marketing agency grow faster and deliver stronger results for clients in the direct primary care space. She shares how building repeatable systems, choosing the right tools, and offering fractional CMO leadership can help agencies move from reactive work to strategic impact. The conversation also explores how membership-based healthcare practices require education-driven marketing and long-term relationship building. If you're looking to specialize your agency, strengthen your positioning, and adapt to AI-driven marketing changes, this episode offers practical direction grounded in real experience. Today we discussed: 00:00 Choosing a Healthcare Marketing Niche 02:33 Amplify DPC Platform 06:00 Fractional CMO Strategy for DPC Practices 09:54 AI in Healthcare Marketing 13:00 The Patient Journey in DPC Marketing 15:22 Future Marketing and AI Trends Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/ytGet our FREE marketing course for contractors here: https://course.contractordynamics.com/Marketing agencies aren't telling you the full story...And it's costing roofing companies thousands every month.In this episode, Joe breaks down the 5 things marketing agencies won't tell roofing companies and what you actually need to understand to make your marketing work.If you've been burned by agencies or feel like you're not getting results, this will completely shift your perspective.Key Takeaways for Contractors✔️ Why most agencies can't give your business the time it needs✔️ The truth about “full-service” marketing vs reality✔️ Why marketing is harder than ever and what that means for you✔️ The real reason you need to take ownership of your marketingTimestamps00:00 The reality of working with marketing agencies03:10 Why outsourcing without understanding marketing fails04:43 Truth #1: Limited time equals limited results06:57 Truth #2: Not actually “full-service”09:37 Truth #3 and #4: Experience gap plus marketing is harder now12:14 Truth #5: You must lead your marketing14:28 What actually works moving forwardConnect with Contractor DynamicsWebsite: https://www.contractordynamics.com/Facebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamics/LinkedIn: https://www.linkedin.com/company/contractor-dynamics/#RoofingMarketing #ContractorMarketing #LeadGeneration #MarketingStrategy #BusinessGrowth #RoofingBusiness #DigitalMarketing

If you've ever gotten to Friday and thought "wait, when did I actually run my business this week?" this one's for you. For a long time, Mondays just kind of happened. Things were getting done, but there was no real moment to zoom out, check in, and ask: how is the business actually doing? Not as the person doing the work, but as the CEO and founder. So I built one. It's called CEO Monday, and in this episode I'm walking you through exactly what's in it, why it works, and how to build your own version. We're talking about the tasks that keep getting pushed (yes, finances, I see you), the boundaries that make the day actually function, and why a structure is only useful if you're willing to hold it loosely. In this episode, I cover: What a CEO Day actually is and why "just working" isn't the same thing as running your business. The four categories I rotate through: finance, systems and operations, CEO-level decisions, and maintenance tasks. What I intentionally keep OFF my Mondays (no client work, no calls, no deep creative blocks). Why the tasks you keep avoiding deserve a dedicated spot in your calendar. How to build your own version even if Monday isn't the right day for you. Find us: Marketing Agency: lifegoalsmarketing.com Content Hub: lifegoalsmag.com Instagram: @itscoleylane @lifegoalsmag

You're not behind because you're slow. You're behind because you're waiting. In this episode, Igor makes the case for one of Dan Kennedy's most deceptively simple rules — and backs it up with a live, embarrassing example from inside his own AI project, where his super assistant started triple-emailing podcast guests with completely different messages ten minutes apart. The bugs are real. The lessons are more real. And the money? Still waiting for the people who actually launch.

In this week's podcast, Stewart Gandolf talks with Krista Robertson and Ben Cash about why healthcare RFPs so often frustrate both clients and agencies—and what health systems can do to make the process more strategic, more human, and more effective.

Social media management, digital marketinghttps://premieresocialmedia.com/Motivation and Personal Development. Home of Positive Affirmations: Dennis MbogoriThen it came, and suddenly you questioned yourself.The promotion arrives.The platform expands.The responsibility increases.And instead of confidence, a quiet thought surfaces:“Do I really belong here?”https://www.skool.com/affirm-your-greatness-2624/aboutCURATOR HOSTPink CEO is the disruptive force behind #PinkCloud9Media curating the intersection where raw humanity meets successful business go-gettersI started noticing something after 500+ interviews with entrepreneurs — the business stuff is interesting of course, but the human stuff is what connects w salesSo I've built a space around thathttps://calendly.com/pinkcloud9podcast/live-recording-sessionBook me for a cup of coffee#business#podcast#marketing#ai

Get Kieran's 11-skill AI content team: https://clickhubspot.com/fkbm Ep. 410 The aftermath of the webinar is more important than the presentation itself. Barbara Jovanovic, Co-Founder of Startup Cookie, dives into the secrets behind building a zero-employee marketing agency powered by AI, as outlined by Barbara. Learn more on automating content creation from webinars and podcasts, building custom AI agents for personalized marketing workflows, and maximizing team collaboration with streamlined tech stacks and distribution strategies. Mentions Barbara Jovanovic https://www.linkedin.com/in/barbara-startup-cookie/ Zapier https://zapier.com/ Claude https://claude.ai/ HeyReach https://www.heyreach.io/ Instantly https://instantly.ai/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

This episode explores the capabilities and limitations of AI in marketing, focusing on its impact on marketing agencies and how businesses can leverage AI effectively. Hosts Kai and Spencer share insights on AI's current functions, strategic considerations, and the human element essential for success.

In this episode, Jenny Bristow, CEO & Founder of Hedy & Hopp, unpacks the state of the healthcare marketing agency landscape, which has evolved a lot in the past few years! It's important to choose an agency that understands the nuance of your organization and the challenges healthcare marketers face. Jenny explores three different categories of healthcare marketing agencies and the types of offerings they provide. Episode Notes:Full-Service Agency: These agencies provide upstream strategy and branding, in addition to performance tactics. Their primary focus is on the who, what, and why. They thrive in market research, persona development, and messaging positioning. And, they have traditional capabilities, too.Performance Marketing Agency: These agencies focus exclusively on patient acquisition and retention, primarily utilizing digital tactics. Their goal is to drive appointments.Specialty Marketing Agency: These agencies are pros in content development, upstream research, direct mail, and website services. They are a great fit for organizations that want to focus in one area without a broader  need for full-service agency services.(Bonus—not an agency!) Tech Solutions: SAAS platforms provide extremely useful solutions, like CDP or analytics compliance, but don't provide service. Maintenance and ongoing work falls on an individual organization, or an organization can choose to partner with a full service or specialty agency for support.Finally, Jenny offers some advice to differentiate between the full-service agencies, which is to ask about an agency's roots. Many started as creative agencies that added digital capabilities later. Hedy & Hopp was built on a strong analytics, compliance, and performance foundation, and later added strategy and creative services.Connect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/If you enjoyed this episode, we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

In this episode of The End in Mind, I sit down with Sydney Jones, founder of Sydney Jones VA, a digital marketing agency helping brands scale their online presence and turn reach into real conversions.We talk about building a marketing agency from the ground up, overcoming imposter syndrome, navigating client communication, and learning how to set boundaries in business. Sydney shares how transparency builds long-term client trust, how referrals have fueled her agency growth, and why alignment matters more than niche.We also dive into social media burnout, scaling with a team, client relationships, and the emotional side of entrepreneurship that no one talks about enough.If you're a digital marketer, agency owner, or entrepreneur navigating growth, this conversation will resonate.Connect with Sydney:https://linktr.ee/sydneyjonesvaIf this conversation helped you, subscribe, leave a review, and share it with another agency owner or entrepreneur who needs to hear this! Learn more about your ad choices. Visit megaphone.fm/adchoices

Social media is a powerful tool in building your brand - but what is even more strategic is thinking about your customer journey as a whole. That's where email marketing comes in. Longtime listeners know that Emma advocates for building a strong email list, and in this episode, she sits down with email marketing strategist and ALLMOST founder Kieryn Wang to unpack why owning your email list is one of the most powerful moves you can make for long-term revenue growth. With over 12 years in digital marketing - including experience in highly regulated industries where accounts were constantly at risk - Kieryn shares why email offers more control, deeper data insights, and stronger community-building opportunities than social alone. You'll hear Emma and Kieryn explore how to build an email list from scratch, what actually drives high open and click-through rates, and how brands can turn subscribers into loyal advocates. From subject line psychology to storytelling, this episode is your roadmap to making email marketing your most reliable growth channel. Listen in as Emma and Kieryn discuss: How email helps nurture and deepen relationships with your audience Where to begin when you're starting an email list from scratch Subject line psychology that increases open rates And much, much more!   Connect with Kieryn:  Website: www.itsallmost.com  Instagram: www.instagram.com/itsallmost  Freebie: Download the Inbox-to-Revenue Toolkit — an email analytics tracker and annual content calendar for brands ready to turn inboxes into income. Link here: www.itsallmost.com/stopscrollingstartscaling  Freebie Download Bonus: Get an extra $30 off The Conversion Club, a monthly membership for founders ready to turn email into their most profitable and sustainable sales channel, with code SCALE.   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

We help B2B brands launch shows that turn their point of view into pipeline. If you're launching a podcast (or have one already) and are not sure how it can hit your bottom line, book a meeting with Jason: https://meetings-eu1.hubspot.com/jason-bradwell/youtube-meeting-link Most B2B podcasts look polished, sound great, and go absolutely nowhere. The uncomfortable truth? It's not a production problem. It's a strategy problem. In this solo episode of Pipe Dream, Jason Bradwell breaks down one of the most misunderstood distinctions in B2B content marketing: the difference between a podcast production agency and a podcast marketing agency. Drawing on his experience leading marketing teams with multi-million-dollar budgets at enterprise B2B organisations, Jason explains why production quality alone will never move the needle on pipeline. A podcast production agency delivers great audio and visuals, then hands the content back to the client. A podcast marketing agency works across the entire process, from editorial and promotional strategy through to distribution, sales enablement, and ongoing optimisation. The difference is between content that looks good on a slide deck and content that actually closes deals. Jason shares three questions that any podcast marketing agency worth working with will ask from day one, covering how success is defined within the wider go-to-market strategy, how the buyer journey informs content decisions, and why a distinct point of view is the foundation of any show that stands out in a sea of commodity B2B content. Key Takeaways ◼️ How to identify whether you are speaking to a podcast production agency or a podcast marketing agency before you sign a contract ◼️ Why defining success at the outset, whether that is pipeline, brand awareness, or sales enablement, shapes every creative and strategic decision that follows ◼️ How to use the buyer journey to develop podcast content that moves prospects from unaware to converted, rather than creating content in a vacuum ◼️ Why a strong point of view is the single biggest differentiator for B2B thought leadership content, and how a marketing agency helps you develop one ◼️ How to prevent your podcast from becoming a siloed marketing vanity project by aligning sales and marketing from the very beginning ◼️ Why production quality matters but will never compensate for a weak narrative or an unclear commercial objective Chapter Markers 00:00 Intro 00:30 Why Jason Uses the Word "Marketing" Deliberately 02:00 What Separates a Production Agency from a Marketing Agency 03:00 The Full-Service Approach Explained 04:00 Question 1: What Does Success Look Like? 05:30 Question 2: What Does the Buyer Journey Look Like? 07:00 Question 3: What Makes You Different from Your Competitors? 08:00 Wrap-Up and How to Get in Touch What's Next If this episode made you rethink how your podcast fits into your wider marketing strategy, the next step is a conversation. Reach out to Jason on LinkedIn or book a meeting directly using the link at the top of these notes. Useful Links Connect with Jason Bradwell on LinkedIn: https://www.linkedin.com/in/jasonbradwell/Listen to Pipe Dream on Podbean: https://www.podbean.com/podcast-detail/bac4p-2a0121/Pipe-Dream-PodcastLearn more about B2B Better: https://www.b2b-better.com

Richard Gearhart and Elizabeth Gearhart, co-hosts of the Passage to Profit Show, sit down with entrepreneurs Scott Harris and Greg Weir to discuss the psychology of success, building businesses from scratch, navigating high-stakes real estate and security industries, and the resilience required to overcome setbacks and create lasting wealth. What if buying a home isn't just a transaction—but a psychological journey? Real estate expert and bestselling author Scott Harris, founder of Magnetic Real Esate reveals why most people approach buying and selling homes the wrong way and how understanding the human side of real estate can change everything. Discover the surprising psychology behind one of the biggest decisions of your life. Read more at: https://magneticre.com/ From a $4-an-hour security guard to building a successful business from the ground up, Greg Weir shares a powerful story of resilience and entrepreneurship. After facing betrayal, business collapse, and even attempts on his life, he reveals the hard-earned lessons that helped him rebuild and succeed. Check out his book, More Than Just Luck releasing on March 17, 2026. Read more at: https://www.gregwier.com/ Whether you're a seasoned entrepreneur, startup founder, inventor, or small business owner, the Passage to Profit Show is a leading podcast for insights on entrepreneurship, innovation, intellectual property and business strategy. Hosted by Richard Gearhart and Elizabeth Gearhart, the show features industry leaders, investors, and founders who share real-world lessons on scaling companies, protecting ideas, building generational wealth, and navigating today's evolving business landscape. Visit https://passagetoprofitshow.com/ for the latest episodes, expert interviews, and resources designed to help you grow, protect, and profit from your ideas. Chapters (00:00:00) - Passing to Profit(00:00:22) - Passage to Profit(00:01:23) - The Decision That Changed the Direction of My Business(00:02:40) - What was the one decision you made that changed the trajectory of Your(00:05:49) - Scott Harris: Chasing Homes the Wrong Way(00:07:38) - How Real Estate Salespeople Get to Know Their Clients(00:08:59) - Real Estate Agents on the Pursuit of Home(00:10:20) - How to Manage a Home Buyer's Emotions(00:14:18) - Are Real Estate Agents Bad People?(00:17:02) - What to Do When Your Couple Is At Odd and Divor(00:18:38) - 7 Things That Destroy Trust in Real Estate(00:19:49) - Car Shield(00:20:48) - Better Health Insurance for You and Your Family(00:21:49) - Passing to Profit: The Real Estate Process(00:25:40) - When Real Estate Agents Get It Wrong(00:29:21) - Be Prepared For Buying or Selling A Home(00:30:34) - Real Estate Business Owners Roundtable: AI in Your Business(00:33:28) - How Business Owners are Using AI in Business(00:36:08) - Debt Relief for Divorced People(00:38:31) - A Former Google Employee Gets Convicted of Stealing AI Trade Secrets(00:42:41) - How to Start a Business on Your Own(00:45:06) - The Secret to Remarkable Resilience(00:48:42) - How Married People Get Through Life(00:49:51) - In the Elevator With Greg Gaines(00:52:08) - Richard Harris on Becoming Wealthy(00:56:35) - In the Elevator With Rick Rubin(00:57:33) - Greg Weir on How to Get Rich in Michigan(01:00:43) - Scott Harris on Trusting His Gut(01:03:29) - Do You Should Have Said No to a Marketing Agency?(01:07:14) - Car Shield(01:08:18) - Old Things That Will Never Change(01:09:24) - 7 Secrets of the Entrepreneurial Mind(01:10:27) - Always Be Available(01:11:17) - Copyright Basics

Scott Dancy is the founder and CEO of Azuna, a fast-growing brand in the natural air freshener space. With a background in staffing, technology, and several entrepreneurial ventures, Scott started Azuna in Buffalo in 2019, scaling the business from hand-packaging orders to becoming the world's largest purchaser of tea tree oil and achieving significant success in both DTC and Amazon channels. In this episode of DTC Pod, Scott shares his journey of launching Azuna, from navigating supply chain challenges and product R&D to unlocking consistent growth and managing cash flow as order volumes soared. He covers the pivotal product decisions, strategies for boosting AOV, lessons from high-profile partnerships, and Azuna's approach to retail expansion. Scott also offers practical advice for founders on knowing their numbers, avoiding expensive mistakes, and building a team that's invested in the brand's success. Episode brought to you by Stord - 3PL for Commerce Episode brought to you by EMF Radar - Health Starts with EMF Safety in mind Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack. On this episode of DTC Pod, we cover: 1. Scott Dancy's entrepreneurial background and Azuna's origin story 2. Early-stage bootstrapping: packaging, fulfillment, and ad writing 3. Scaling operations: manufacturing, 3PLs, and hiring expert talent 4. Product and packaging strategy: sustainable materials, bundling, and raising AOV 5. Building a brand moat with proprietary tea tree oil sourcing 6. Subscription economics and customer retention strategies 7. Navigating cash flow, funding growth, and working with MCAs 8. Knowing key metrics: revenue, gross profit, AOV, and cash allocation 9. D2C vs Amazon vs retail channel strategy 10. In-house vs agency operations and pitfalls 11. Brand marketing and influencer partnerships 12. Lessons learned from sports and celebrity partnerships 13. Timing retail entry and optimizing product mix for channels 14. Importance of customer service and product quality 15. Entrepreneurial learnings: failures, details, and staying data-driven Timestamps 00:00 Scott Dancy's background and founding Azuna 03:05 The “aha moment”—tea tree oil product discovery 04:10 Early days of hand-packaging, first sales, COVID impact 05:36 Scaling up: building the team, manufacturing, growth in Buffalo 07:14 Transition to 3PL and challenges of scaling past $10M 08:10 Product development, bundling, and packaging strategy 10:05 Target audience and tea tree oil sourcing 13:41 Growth channels: Meta, Google, and influencer seeding 15:53 Subscription model economics and retention 19:03 Funding growth: inventory buys, cash flow, using Clearco 22:24 Data-driven decisions and knowing your numbers 26:25 Channel mix: Amazon, DTC, retail launch, pricing strategy 32:00 Learning from agency mistakes and shiny object syndrome 35:06 Retail timing, product mix, and learnings from entering stores 42:02 Brand partnerships: AKC, NFL, influencer marketing 46:44 Final lessons and what Scott would have done differently 47:50 Where to find Azuna and connect with Scott Show notes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.   Additional episodes you might like: • #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth • #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content • #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views • #219 JT Barnett: The TikTok Masterclass For Brands • #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook • ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands ----- Have any questions about the show or topics you'd like us to explore further? Shoot us a DM; we'd love to hear from you. Want the weekly TL;DR of tips delivered to your mailbox? Check out our newsletter here. Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for Content Follow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Scott Dancy - CEO & Founder of AzunaBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

John Horn is the CEO of StubGroup, a digital marketing agency and Google Premier Partner. StubGroup has generated over half a billion dollars in revenue for over 2,000 clients spanning many verticals, including ecommerce, lead generation, B2B, B2C, local services, SAAS, and more. John has taught marketing to over 100,000 students via online courses. The videos he creates through StubGroup's YouTube channel have received millions of views and have helped make StubGroup the #1 resource for fixing Google Ads suspensions.Connect with John here:https://www.linkedin.com/in/johnjhorn1/https://www.facebook.com/StubGroup/https://www.instagram.com/stubgroupadvertising/https://stubgroup.com