John Nesbit, The Customer Factory

One of the best ways to expand your practice is to offer additional services. Here are the two things you have to get right to be successful with this in 2021.

It's literally my business to pay close attention to Facebook and to be ready for changes in Facebook advertising for my clients. Here are my predictions for this year and how it relates to your practice advertising.

It all starts with the click! I got a question in "How do I get people to click on my Facebook ads?" The answer is not what you may think.

Hi, As a practice owner, where are you on the scale of motivation? Money? Duty? It makes a huge difference in your eventual success. Conquer this in 5 minutes.

You probably have your patient delivery down to a smooth machine. How about the other 20 areas of your practice? If you are feeling stress in practice, it's a symptom with an underlying cause. Take 5 minutes and get the cure.

I get so angry when I hear how marketing companies mistreat their clients. Crap results, lame excuses, and poor communication. Let me give you an example:

I just found out why so many practice websites chronically underperform. It's an error in who the website was made FOR and losing sight of the real PURPOSE of a website.

When things are crazy, you have to look at what you can control. Here is my honest advice on how to prosper in our new turbulent world. Plus, I give away access to our top-tier services at a discount and with as little risk as possible. Let me and my team help you thrive in 2021. Please consider my offer.

Some practices give up and decide that holidays are "slow". These practices prove that doesn't have to be the case. Here's how they do it.

Where are you going to be in 12 months? Whatever your goals are for 2021, you will need a consistent flow of qualified new patients to go along with it. Referrals won't cut it, you need paid advertising. Watch this video and learn how to plan for the future.

Are you scared that your next marketer is going to be a scam? Is the old saying of “too good to be true” actually correct? Watch out for this particular scam.

This may be controversial to say, but different people are different. Teenage girls are not as interested in sciatica treatments as old men. Women, by a survey, tend to make the health care decisions for the family. Stereotypes exist for a reason. Ignore them at your own peril.

It used to be quite the game to get as many “likes” as possible for your Facebook business page. People put up posters in their practices and sent out emails. But things have changed a lot since then. Having tons of “Likes” now can be a liability. For example, Facebook will let your competitors target people, in part, because they “Like” your fan page. What?!? Yep. So what should you be doing instead? How can you turn this liability into something positive?

Newsfeed, Sidebar, Audience Network, In-app placements… I swear Facebook has 15 ways to run your new patient ads. I know cuz I've tried them all. I found that only a couple ways actually work. The rest just leak money away from your budget into a black hole that apparently leads to Mark Zuckerberg's back pocket. LOL! Let me save you some trouble and just tell you which ones you want to focus on.

One of the big rookie mistakes I made early on in Facebook marketing was trying to tell patients how awesome the doctor was, how cool the new laser was, and that sort of thing. They ignored my ads like they were written in Swahili. What finally I learned is that if you're going to connect with new patients they don't care about the treatment modality. They only care about one thing, and if you speak to that one thing you'll have their attention. In this video, I explain it all to you.

It can be so frustrating to run new patient ads that bring in people who are not qualified (able to afford care). In this video, I'll give you some tips on how to better target your Facebook ads so as to attract the most qualified new patients.

I was so frustrated and disappointed with the marketing agency we hired for my friend’s practice. They made huge promises and never delivered. I called them on it - and they blamed us for the poor results, and then disappeared.  Grrrrr! Well, they woke a sleeping giant.  I took what I knew from marketing Fortune 500 brands and from making millions with my own e-commerce business… ….and I decided to break all the rules. Now my company, The Customer Factory, is fixing new patient marketing for an entire industry. Here is the story:

Are you a rebel? Do you question “authority” and conventional wisdom? (Especially when they are wrong?) Me too. And my company, The Customer Factory is an extension of this rebellion. We’ve pissed off a lot of marketing “gurus” by doing things differently. But the real secret is I have a bigger goal - to transform all of American Healthcare. Here is what makes The Customer Factory different (love us or hate us).

You may not have heard of the Market Domination Engine before, but it's responsible for driving in more than 1200 new patients per week for our network of practice owners who no longer have to worry about where their next new patients are coming from. It's this consistent flow of qualified new patients showing up for their appointments that drives their practice growth. If you’ve been frustrated or disappointed by past marketing failures, this is something new. The video is a little longer than usual as some key concepts have to be grasped to understand why this works like it does, but the proof is in the year over year revenue growth practice owners are reporting from it.

I did not start The Customer Factory by plan.I came to this entire industry by “chance” and now have a purpose to help make it the model of American healthcare.Here’s the never before told backstory of The Customer Factory.

We all know people who dabble around in their practice and set their personal standards low. They may get by but it's shabby and there is not a lot of pride in it.Then there are those who adopt high standards for themselves who go on to deliver results they are very proud of - and that gets noticed by others. They are universally more successful.In this video, I cover how you can be a true high-standards professional in how you run your business and in life.

I just found out about a marketing company that shamelessly abused their client and practically destroyed him. They took the money after making vast promises of great service at discount prices. Then they "forgot" to run the ads.. and that was just the start of the trouble! The practice owner called to complain and the agency owner had the stones to "fire" the doctor/client for being difficult. WTF? Here is what happened - and what happened next:

I just reviewed some research we conducted on dozens of practice owners.   The surprising result was in the difference between the big practices and the small ones.    It has nothing to do with marketing, location, or staffing.   It has everything to do with what the owner says drives them. 

Recently, I spent months (actually more than a year) away from my business and had it operate smoothly. This was not an accident. I followed a careful strategy that can set any owner free from the need to be the day to day manager. I share the simple strategy I followed in this video.

If you're pushing hard to grow your practice and it's not working, someone might actually be pushing back just as hard. In this video, I show you who your “sales prevention department” might be and how to smoke them out. This is something many practice owners will find hard to look at honestly.

Successful practices and businesses of all kinds have one thing in common. They know how to attract the right attention from their audience. This is a skill you can develop. In this video, I give you some insight into how.

A doctor friend of mine had just spent thousands training his front desk with a consultant and specialized coaching. So we listened to some of the inbound calls a week later. He went pale when he heard what was really going on when he was not watching. In this video, I explain what happened and how you can check your own front desk - and how to correct any problems you find there.

How are you judging your success? Do you find yourself doing intelligence gathering on your competition? Let me give you a point of view you may have not considered about competition, success, and making your goals. Watch the video below.

If you lose money with your marketing, it's an expense. However, if you treat your marketing like an investment, you will win and grow over time. In this video, I tell you more about how big practices think about their marketing budget.

I'm sorry. The idea of building a better mousetrap and having the world beat a path to your door is a myth. There are so many great practitioners who get tremendous life-changing results for their patients but who still struggle in obscurity and have trouble growing their practice. Great service is just one part of the formula for consistent business success. Let me reveal the full formula that works every time.

This is a must-watch video for anyone that is running paid advertising with any company. Make sure that you are getting what you are paying for.

New patient no shows are very frustrating. However, unexplained no shows are just a symptom of an underlying problem that is often undetected. In this video, I tell you how to diagnose the source of the new patient no-shows and then how to fix it.

Good day! How can you tell a good consultant from a bad consultant?  They all seem so damn smart when you hire them and then some turn out to be nothing but dead weight blowhards. But some are geniuses that take you to the next level quickly. In this video I go over how I've discovered you can tell the difference between the two and very quickly determine if it's going to be money well spent or just flushing cash down the drain. 

Your reputation and how many people know you (called your “brand strength”) are one of the most important assets you have building your practice. It can push you up or hold you down.   Is your practice brand getting stronger or getting weaker?    In this video, I give you a mindset and some tips on how you can control your practice brand strength. 

Are you a goal setter? I am. Lots of goals for business, life, etc.The funny thing is no one ever explains how to set (and achieve) goals. Usually it's just a bunch of ra-ra motivational stuff.  Let’s change that. Here’s a short video with some practical tips on how to set and achieve goals.