Podcasts about Fortune

In a dusty mining town on the brink of sudden fortune, two sisters become the focus of fear and fascination — because one brings unbelievable luck, and the other may doom everyone she touches.CHAPTERS & TIME STAMPS (All Times Approximate)…00:00:00.000 = Show Open00:01:30.028 = CBS Radio Mystery Theater, “The Luck Sisters” (May 03, 1977) ***WD00:46:15.012 = CBC Deep Night, “Birth” (July 08, 2005)01:17:11.399 = The Devil and Mr. O, “Revolt of the Worms” (October 01, 1971)01:46:37.059 = Diary of Fate, “John Haynes” (July 13, 1948) ***WD02:13:14.185 = Dimension X, “Embassy” (June 03, 1950) ***WD02:42:52.795 = The Strange Dr. Weird, “One Million BD” (May 22, 1945) ***WD (LQ)02:56:26.825 = The Creaking Door, “Three Wishes” (September 09, 1964) ***WD03:23:54.349 = The Eleventh Hour, “Cave-In” (1941-1946) ***WD (LQ)03:49:55.740 = Escape, “He Who Rides The Tiger” (March 12, 1949)04:18:01.689 = Murder By Experts, “Dig Your Own Grave” (August 15, 1949)04:47:57.416 = Exploring Tomorrow, “The Mimic” (March 19, 1958)05:05:19.362 = Show Close(ADU) = Air Date Unknown(LQ) = Low Quality***WD = Remastered, edited, or cleaned up by Weird Darkness to make the episode more listenable. Audio may not be pristine, but it will be better than the original file which may have been unusable or more difficult to hear without editing.Weird Darkness theme by Alibi Music LibraryABOUT WEIRD DARKNESS: Weird Darkness is a true crime and paranormal podcast narrated by professional award-winning voice actor, Darren Marlar. Seven days per week, Weird Darkness focuses on all thing strange and macabre such as haunted locations, unsolved mysteries, true ghost stories, supernatural manifestations, urban legends, unsolved or cold case murders, conspiracy theories, and more. On Thursdays, this scary stories podcast features horror fiction along with the occasional creepypasta. Weird Darkness has been named one of the “Best 20 Storytellers in Podcasting” by Podcast Business Journal. Listeners have described the show as a cross between “Coast to Coast” with Art Bell, “The Twilight Zone” with Rod Serling, “Unsolved Mysteries” with Robert Stack, and “In Search Of” with Leonard Nimoy.= = = = ="I have come into the world as a light, so that no one who believes in me should stay in darkness." — John 12:46= = = = =WeirdDarkness® is a registered trademark. Copyright ©2025, Weird Darkness.= = = = =#ParanormalRadio #ScienceFiction #OldTimeRadio #OTR #OTRHorror #ClassicRadioShows #HorrorRadioShows #VintageRadioDramas #WeirdDarknessCUSTOM WEBPAGE: https://weirddarkness.com/WDRR0588

Boss Better Now 3.0 arrives in March! Joe shares why the podcast is shifting and why he's excited about what's coming. After reflecting on what has worked best over the years, the show is returning to conversations that center real leadership experience, encouragement, and practical wisdom for people who lead others. New episodes are on the way, featuring thoughtful conversations with leaders, experts, and practitioners who care deeply about employee engagement, employee relations, and workplace culture. Thanks for sticking with the show. The next chapter starts soon. To subscribe to Joe Mull's BossBetter Email newsletter, visit https://BossBetterNow.com For more info on working with Joe Mull, visit https://joemull.com For more info on Boss Hero School, visit https://bossheroschool.com To email the podcast, use bossbetternow@gmail.com #transformativeleadership #workplaceculture #companyculture #talentretention #employeeengagement #employeeretention #bossheroschool #employalty Joe Mull is on a mission to help leaders and business owners create the conditions where commitment takes root—and the entire workplace thrives. A dynamic and deeply relatable speaker, Joe combines compelling research, magnetic storytelling, and practical strategies to show exactly how to cultivate loyalty, ignite effort, and build people-first workplaces where both performance and morale flourish. His message is clear: when commitment is activated, engagement rises, teams gel, retention improves, and business outcomes soar. Joe is the founder of Boss Hero School™ and the creator of the acclaimed Employalty™ framework, a roadmap for creating thriving workplaces in a new era of work. He's the author of three books, including Employalty, named a top business book of the year by Publisher's Weekly, and his popular podcast, Boss Better Now, ranks in the top 1% of management shows globally. A former head of learning and development at one of the largest healthcare systems in the U.S., Joe has spent nearly two decades equipping leaders—from Fortune 500 companies like State Farm, Siemens, and Choice Hotels to hospitals, agencies, and small firms—with the tools to lead better, inspire commitment, and build more humane workplace cultures. His insights have been featured in The Wall Street Journal, Forbes, Harvard Business Review, and more. In 2025, Joe was inducted into the Professional Speakers Hall of Fame (CPAE). This is the speaking profession's highest honor, a distinction granted to less than 1% of professional speakers worldwide. It's awarded to speakers who demonstrate exceptional talent, integrity, and influence in the speaking profession For more information visit joemull.com.

Send a textMost cybersecurity stories talk about the hacks, but this episode peels back the curtain on the raw, unfiltered journey of a hacker turned industry pioneer. Jason Haddix shares how his early days of hex editing and fake IDs evolved into leading offensive security at Fortune 100 giants — all driven by relentless curiosity and defiance. His tales of surviving the shadowy underground, navigating multi-year career pivots, and turning obsession into innovation will blow your mind. This isn't just about tech — it's about fearlessly forging a path in a chaotic, ever-changing world where knowledge is power and resilience is everything.You'll discover the secret frameworks behind modern pen testing—like the Bug Hunters Methodology—and how cutting-edge tools are reshaping cybersecurity. Jason dives into his real-world battles: from bypassing the most sophisticated security measures to hacking into critical infrastructure under intense pressure. His insights reveal the brutal truths of red teaming, physical infiltration, and the mental grit required to succeed when everyone else doubts you.We break down the rise of AI and LLMs in security: how attackers jailbreak systems, bypass defenses with prompt injections, and weaponize new technologies faster than security teams can respond. Jason warns about deploying these powerful tools without enough guardrails or understanding — and how FOMO is fueling a wild, unsecured frontier. His perspective is a call to arms for defenders and hackers alike: adapt fast, think boldly, and stay one step ahead in the most dangerous cyber game yet.This episode is essential for anyone hungry to understand the raw reality of offensive security, the future of AI in hacking, and the relentless pursuit of mastery in a digital battlefield. Whether you're a seasoned pro, a curious newcomer, or a business leader, Jason's fearless authenticity will challenge your assumptions and ignite your passion to innovate. Hit play — your fight for security starts now.Chapters00:00 Introduction and Background in Cybersecurity06:05 Early Experiences and Learning in Cybersecurity12:14 Transitioning to Professional Penetration Testing18:30 Challenges and Realities of Consulting in Cybersecurity20:41 Phishing Tests and Their Consequences23:09 Transitioning to Entrepreneurship26:05 The Evolution of Training and Consulting31:18 The Role of AI in Cybersecurity39:11 Navigating AI Security Challenges39:11 Understanding LLMs and User Education41:42 Privacy Concerns and Risk Management in AI44:32 Prompt Engineering Vulnerabilities and Jailbreaking Techniques47:03 Security Challenges in AI Systems49:39 Future of AI and Community EngagementSupport the showFollow the Podcast on Social Media! Tesla Referral Code: https://ts.la/joseph675128 YouTube: https://www.youtube.com/@securityunfilteredpodcast Instagram: https://www.instagram.com/secunfpodcast/Twitter: https://twitter.com/SecUnfPodcast Affiliates➡️ OffGrid Faraday Bags: https://offgrid.co/?ref=gabzvajh➡️ OffGrid Coupon Code: JOE➡️ Unplugged Phone: https://unplugged.com/Unplugged's UP Phone - The performance you expect, with the privacy you deserve. Meet the alternative. Use Code UNFILTERED at checkout*See terms and conditions at affiliated webpages. Offers are subject to change. These are affiliated/paid promotions.

Celebrate February 18 with National Drink Wine Day and a wild mix of history, pop culture, and celebrity birthdays. Today we cover everything from the King of England drowning his brother in a vat of wine, to the first air‑mail flight, to the first cow ever to fly in an airplane. Plus a full entertainment flashback to 1978.Celebrity birthdays featured today include:Jack Palance, George Kennedy, Yoko Ono, Dennis DeYoung, Cybill Sheppard, John Hughes, Juice Newton, John Travolta, Vanna White, Matt Dillon, Dr. Dre, and Molly Ringwald.Music & clips featured in this episode:Diana Corcoran (intro), Fireballs, Whitney Houston, Marie Osmond, 50 Cent, Yoko Ono, Styx, Al Jarreau, Juice Newton, John Travolta, Wheel of Fortune theme, Dr. Dre, Buck Ford.Links:diannacorcoran.com50cent.combuckford.comcountryundergroundradio.comcooolmedia.comHistory & Factoids about today webpage

This episode was sponsored by Cardiff & The DPC Launch   LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ This Dropping Bombs episode features former Marine turned functional medicine PA Courtney Contreras, who's fixing America's broken healthcare system one patient at a time. Courtney exposes why traditional healthcare is failing providers and patients—and reveals her Direct Primary Care (DPC) model disrupting the entire industry.   Courtney breaks down functional medicine, hormone optimization secrets doctors miss, and why entrepreneurs without medical licenses can launch multimillion-dollar DPC clinics. Hear how text-access healthcare beats emergency room chaos, the estrogen black box warning scandal, and actionable steps to escape provider burnout or start your own practice.    Whether you're an entrepreneur ready to disrupt a broken industry or a high-performer who refuses to settle for mediocre care, this conversation delivers the healthcare freedom everyone deserves.  

Melani Sanders is a digital creator and the fearless founder of the We Do Not Care Movement™. Her viral WDNC reels and posts capture the humor, heart, and chaos of perimenopause and menopause, midlife in general, motherhood, and real life. Get a copy of her book The Official We Do Not Care Club Handbook: A Hot-Mess Guide for Women in Perimenopause, Menopause, and Beyond Who Are Over It Greg McKeown is a two-time New York Times bestselling author, one of the most sought-after public speakers globally, and has spoken to over 500 companies while traveling to more than 40 countries. His clients include Apple, Google, Microsoft, and Nike. He hosts The Greg McKeown Podcast, ranked in the Top 5 of all Self Improvement podcasts (and Top 10 in Educational podcasts on Apple Podcasts. Guests have included Harvard professor Arthur Brooks, Matthew McConaughey, Maria Shriver, John Hope Bryant, and Ariana Huffington. His work has been covered in print media, including The New Yorker, The New York Times, Time, Fast Company, Fortune, Politico, Inc., and Harvard Business Review. It has also been featured on NPR, NBC, FOX, and multiple times on The Steve Harvey Show.

The government shutdown leaves CISA at reduced capacity. Ransomware and misconfigured AI threaten cyber-physical infrastructure. Operation DoppelBrand targets Fortune 500 financial and technology firms. Researchers uncover infostealers targeting OpenClaw AI. Identity-based attacks accounted for nearly two-thirds of initial intrusions last year. Researchers compromise popular cloud-based password managers. Authorities have arrested a man suspected of links to Phobos ransomware. Monday business breakdown. On Threat Vector, host David Moulton talks with Steve Elovitz about the 750 major breaches his team analyzed in a single year. Digital detour delivers a Dutchman to detention. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. Threat Vector On today's Threat Vector segment, David Moulton is joined by Steve Elovitz from Unit 42's North America consulting and incident response practice. After analyzing 750+ major breaches in a single year, he's seen exactly which security investments save companies and which ones fail when attackers strike. You can hear David and Steve's full conversation on Thursday's episode of Threat Vector and listen to new episodes each Thursday on your favorite podcast app. Selected Reading CISA Navigates DHS Shutdown With Reduced Staff (SecurityWeek) Significant Rise in Ransomware Attacks Targeting Industrial Operations (Infosecurity Magazine) A Misconfigured AI Could Trigger Infrastructure Collapse (BankInfo Security) Operation DoppelBrand Weaponizes Trusted Brands For Credential Theft (Infosecurity Magazine) Infostealer malware found stealing OpenClaw secrets for first time (Bleeping Computer) Unit 42: Nearly two-thirds of breaches now start with identity abuse (CyberScoop) Password Managers Vulnerable to Vault Compromise Under Malicious Server (SecurityWeek) Poland arrests suspect linked to Phobos ransomware operation (Bleeping Computer) Vega raises $120 million in a Series B round led by existing investor Accel (N2K Pro Business Briefing) Dutch police arrest man who refused to delete confidential files shared by mistake (The Record) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most sales reps believe that closing more sales requires being more aggressive, more persuasive, or more pushy. That belief is costing you deals. In this episode, Ray Higdon breaks down the fastest no-pressure way to increase your sales conversions—and it has nothing to do with pressure tactics. It has everything to do with posture. Ray explains how managing the energy of the conversation changes everything. When prospects pull away, most untrained reps lean in harder. But the opposite approach—maintaining strong posture and pulling back—actually increases authority, trust, and conversion rates. If you are in sales, network marketing, direct sales, affiliate marketing, or team leadership, this episode will show you how to close more deals without feeling pushy, desperate, or aggressive. —  

What if the next big business threat isn't what you know—it's what you don't know, and acting fast could mean heading for disaster even quicker?Lou Diamond brings back Eric Eager, CEO of 4Impact Data and host of the Codified Wisdom podcast, to pull back the curtain on the rapidly evolving world of Decision Intelligence. From the frontline of AI-enabled advisory, Eric Eager reveals why simply using AI in your business could steer you onto the wrong path—faster than ever before.Key highlights from this conversation:Discover the crucial difference between Artificial Intelligence and Decision Intelligence, and why your company's future might depend on bridging that gap.Learn why 80% of businesses never measure the outcome of their decisions, and how this missing accountability can sink even the most promising organizations.Find out how 4Impact Data's new system, from codifying senior advisor “wisdom” to creating audit trails for every important decision, is transforming CPAs from rearview-mirror historians into forward-looking navigators.Get an exclusive look at how these technologies are democratizing critical business guidance for small and medium-sized businesses—not just Fortune 500s.Hear about the upcoming "Great Promotion Era" in accounting, where AI agents are replacing basic tasks, and what this means for the next generation of business advisors.Learn how the Codified Wisdom approach can dramatically fast-track the experience curve for young professionals and help firms scale the right kind of decision-making.Whether you're a business owner, a CPA, or just fascinated by the future of business, this episode arms you with a new perspective—and possibly a lifeline—on thriving in the age of AI.Episode Timestamped Overview:00:00 – Intro Announcer sets the stage; Lou Diamond welcomes Eric Eager back for an AI update01:30 – The new frontier: from GPS guidance systems to Decision Intelligence03:38 – Breaking down AI vs Decision Intelligence—accountability, prioritization, and audit trails07:00 – The transformation of the CPA, and why human advisors are more important than ever11:11 – Comparing 4Impact Data's approach to industry giants like Palantir, and why “measuring outcomes” changes everything14:01 – How decision intelligence empowers small businesses and upskills the next generation20:15 – What the “Great Promotion Era” means for the profession24:46 – Final thoughts, plug for 4impactdata.com, and where you can learn more27:21 – Outro Voiceover: How to subscribe and connect with Thrive LoudReady to move from constant firefighting to genuine fire prevention? Press play now and step into the future of business guidance.

Author : Kelsey Hutton Narrator : Christiana Ellis Host : Matt Dovey Audio Producer : Eric Valdes Discuss on Forums Originally published in Zooscape, Issue 23, April 15, 2025 Rated PG Birds of Fortune by Kelsey Hutton   Water droplets still glistened on each of the griffin's feathers, catching light on dark brown wings and […] The post PodCastle 931: Birds of Fortune appeared first on PodCastle.

This week's conversation feels especially important. I sat down with Gregg Braden, luminary, teacher, and dear friend, to explore where our world is headed and how to stay rooted in heart-led consciousness as everything accelerates around us. We talked about optimism and overwhelm in a world changing faster than ever. About discernment. About honoring what makes us deeply, beautifully human. Gregg reminds us that our divinity is not something to outsource or overlook. We are living at a turning point — and the choices we make now matter. This episode invites you to reflect: Are the tools you use affirming your divinity…or quietly replacing it? I would truly love to hear what this stirs in you. What feels empowering? What feels confronting? What feels newly possible? We are living through a defining moment in history and your awareness matters more than you know. I'm honored to walk this journey with you.   Takeaways We are living in a time where technology is increasingly integrated into our lives. Human divinity is defined as the ability to transcend perceived limitations. The chronic use of AI can diminish our creativity and cognitive abilities. It's essential to create benchmarks to assess whether technology affirms or denies our divinity. The distractions in our world are designed to keep us from recognizing our true potential. We are at a pivotal moment in history where our choices will shape the future of humanity. Honoring our humanness is crucial in the face of advancing technology. The existence of non-human intelligence has been part of our history and is becoming more acknowledged. The choices we make daily impact our sense of well-being and creativity. We must love ourselves enough to preserve our unique gifts and divinity.   About Gregg Braden Gregg Braden is a five-time New York Times best-selling author, scientist and pioneer in the emerging paradigm bridging science, social policy and human potential. From 1979 to 1991, Gregg worked as a problem solver during times of crisis for Fortune 500 companies, including Martin Marietta (now Lockheed Martin) where he worked as a Senior Computer Systems Designer, and Cisco Systems, where he became the first Technical Operations Manager in 1991. He continues problem-solving today, and his research resulted in the 2003 discovery of intelligent information coded into the human genome and the 2010 application of fractal time to predict future occurrences of past events. Gregg's work has led to 18 film credits, 13 award-winning books now published in over 40 languages, and he was a 2020 nominee for the prestigious Templeton Prize established by Sir John Templeton to honor "outstanding individuals who have devoted their talents to expanding our vision of human purpose and ultimate reality." Learn more about Gregg's amazing programs, books, and events at https://greggbraden.com/ Enjoy this conversation with Gregg!   About Your Host, Julie Reisler Join Julie Reisler weekly, podcast host, intuitive coach, author, and multi-time TEDx speaker, each week to learn how to access your spiritual gifts and inner guidance to be your You-est You® and achieve greater inner peace, spiritual connection, happiness, and abundance. Tune in to hear powerful, inspirational stories and wisdom from spiritual luminaries, experts, conscious leaders, psychic mediums, and extraordinary human beings that will help to transform your life.  Be sure to subscribe to Julie's YouTube channel https://www.youtube.com/juliereisler and ring the notification bell so that you never miss a powerful episode! Here's to your truest, You-est You! Love, Julie   You-est You® Resources for YOU! See below for free tools, resources, programs, and goodies to help you become your YOU-EST YOU!   FREE Manifest Your Goals & Dreams 7-Day Toolset This stunning free toolset is a 7-day workbook (25 pages full) of powerful mindset practices, grounding meditations (and audio), a new beautiful time management system and template to set your personalized schedule for your best productivity, a personalized energy assessment, and so much more. It was designed to specifically help you uplevel your routine and self-care habits for success so you can radiate and become your 'You-est You'. These tools are some of Julie's best practices used with hundreds of her clients to help you feel more confident, clear, and connected to your best self so that you feel inspired to take on the world. Get it at: juliereisler.com/toolset   FREE Intuition Test Unlock your unique intuitive super-powers and discover your dominant Intuition Language™. Take the free test now at https://juliereisler.com/intuitiontest-podcast   Intuition Activation Mini-Course - 90% OFF! For a limited time only, get access to Julie's powerful transformative Intuition Activation mini-course for 90% off! You'll have lifetime access to this course that is full of video modules, worksheets, meditations, tools and practices to unlock your intuition and activate your inner guidance! Sign up now at https://juliereisler.com/activation    Craving deeper connection beyond words? Explore my Meditation Portal — a sacred space for weekly guided meditations, energy healing, and intuitive alignment. These channeled journeys are activations designed to help you reconnect with your soul, expand your inner awareness, and live from a place of calm, clarity, and higher love.

Did you know your birth chart holds hidden points that reveal how you attract money, express your soul purpose, and experience love?In this cozy, spontaneous, and surprisingly expansive episode of the High Vibin' It Podcast, Kelsey Aida and Lynnsey Robinson follow a spark of curiosity into a brand-new astrology rabbit hole. Inspired by a recent conversation, they uncover something most people have never explored: the Part of Fortune, Part of Spirit, and Part of Eros within the natal chart.Together, they look up their own placements in real time, break down what these hidden astrology points mean, and reflect on how they show up in their businesses, relationships, creativity, and personal growth.If you love astrology, self-discovery, and finding new layers to your birth chart, this episode will send you straight to your own chart to investigate.✨ What You'll Discover:What the Part of Fortune reveals about how you attract wealth and flow How the Part of Spirit reflects your life purpose and conscious directionWhat the Part of Eros says about desire, magnetism, and intimacyThe difference between day charts and night charts in astrologyHow routine, emotional alignment, and structure impact “luck”Why sovereignty and emotional honesty matter for manifestationHow new astrological insights can deepen self-awarenessWhy exploring your chart can feel validating and empowering✨ Want more? In the extended Patreon episode, we pull oracle cards, reflect on the recent full moon energy, talk nervous system regulation, manifestation mindset, and continue the astrology conversation with our community. Come hang out with us.Join us on Patreon for early access, longer episodes, oracle card readings, and behind-the-scenes content—all for just a few bucks a month. The first 50 members get a FREE Manifestation Toolkit when we hit our goal!

In this conversation, Justin pulls back the curtain on what actually makes a business last. Not hacks. Not virality. Not chasing quick wins. He talks about learning to solve real problems—the kind that keep people up at night—and why most “good ideas” fail because they never go deep enough. He shares how he tracks progress, how he thinks about money and energy, and why optionality matters more than speed.You'll hear why action creates momentum, why saying “yes” changed the trajectory of his career, and how building a runway, relationships, and clarity gave him the freedom to reinvent himself—again and again.This isn't an episode about getting rich fast.It's about building something honest.Something sustainable.Something that still works when the hype fades.And if you've ever felt like you're meant for more—but can't quite name what that is—this conversation might help you take the next step.Chapters:0:00 — Introduction1:31 — The “brewery dream” + why you haven't started (yet)4:29 — Why Justin shifted from tactics to deeper storytelling8:21 — Rapid Fire kickoff8:48 — Rapid Fire #1: Most valuable KPI (visitors to intended place)11:13 — Rapid Fire #2: Fear (irrelevance… and who you are after)14:38 — Rapid Fire #3: Meeting he never misses (weekly money meeting)16:23 — Rapid Fire #4: Mentor (Cyrus + the ZocDoc “yes to everything” story)19:07 — Rapid Fire #5: Fortune cookie message (get in rooms with opportunity)23:07 — How to quit smart: runway, pipeline, relationships (risk reduction)28:22 — Support at home: panic attack, burnout, and getting his life back33:28 — The unlock: life is a video game (reinvention > expertise)36:10 — The 3 pillars of a real business: pain, attention, offer40:01 — Finding the “bleeding neck” problem (how to dig past surface-level pain)45:08 — The long game + first action step: 15-min customer interviews (use AI to extract language)About Justin:Justin is a former startup executive who helped build two startups past valuations of $1B, teams of 150+ people, and raise over $300M in venture capital. After building his own one-person business past $10M, he's helping 100,000+ experts turn their expertise into income with his masterclass, The Creator MBA.Find Justin Online:Website: https://justinwelsh.meMasterclass (Creator MBA): https://justinwelsh.link/the-creator-mbaTwitter: https://twitter.com/thejustinwelshLinkedIn: https://www.linkedin.com/in/justinwelsh/Instagram: https://www.instagram.com/thejustinwelsh

If you've ever heard me talk about Superconsumers, SuperGeos, or why you should Name, Frame, and Claim your new category - all of that thinking comes from today's guest, one of my heroes: Eddie Yoon.Eddie is one of the world's leading thinkers on category design. He's a longtime Harvard Business Review contributor, co-founder of Category Pirates (a top Substack you must subscribe to), and has spent decades advising Fortune 100 companies on how to create new categories instead of just fighting for scraps of market share.I've studied Eddie's work obsessively for years because he doesn't just teach marketing - he teaches thinking. AND in this conversation, we jam together (riffing on ideas, building on each other's thoughts) about why everything you've learned in marketing strategy is likely wrong.We talk about K-pop Demon Hunters, how Nespresso and Gillette grew massive categories, and why breakthrough categories don't come from better features or nicer packaging - they come from deeply understanding what outcomes your super consumers are looking for.This episode is PACKED with real-life brand examples: Velveeta, Keurig, Tesla, Spam Musubi, frozen peas, and more. Eddie brings category design to life with stories that will completely change how you think about growing your business.Next Steps: Go find your K-pop moment, your Velveeta insight, your frozen peas problem - that's where exponential growth lives!In This Episode You'll Learn:Why 99% of CPG brands are playing the wrong game - stealing market share vs. growing categories, and why the biggest companies are least likely to create new categoriesBenefits are dead, outcomes are everything - The Velveeta $100M growth story: how solving one super consumer outcome (getting kids to eat greens) unlocked massive growthThe power of super consumers & super geos - Why you should hire your super consumers, and the shocking Cherry Garcia data: 3,000 of 30,000 stores drove 80% of salesLightning strike marketing - How to turn a £60K budget into £600K of impact (the Dude Wipes strategy of keeping 75% of marketing unplanned)Don't be afraid to niche down - Why 99% of experts are wrong when they say you're leaving people behindUseful linksConnect with Eddie Yoon on LinkedIn https://www.linkedin.com/in/eddie-yoon-ewg/Connect with Category Pirates on LinkedIn https://www.linkedin.com/company/category-pirates/https://www.categorypirates.com/https://www.youtube.com/@categorypiratesMentioned in This Episode: Books & Frameworks:Competitive Strategy by Michael PorterSuperconsumers by Eddie YoonClayton Christensen's "Jobs to Be Done" (milkshake example)Byron Sharp (mentioned as conventional wisdom)Mentioned in This Episode: Brands & Case Studies:Gillette (China market expansion)Keurig vs. Starbucks VerismoNespressoVelveetaBen & Jerry's Cherry GarciaSpam & Spam Musubi (Hawaii)TeslaNvidiaK-pop Demon Hunters (Netflix)Dude WipesRogaineRoyal CaninAnheuser-Busch============================================================Thanks to Brand Growth Heroes' podcast sponsor - Joelson, the commercial law firm=============================================================If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.But don't forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.And that starts with the right legal partner.So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we're delighted to have you on board for the second year running.If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com==============================================.Please don't hesitate to join our Brand Growth Heroes community to stay updated with captivating stories and learnings from your beloved brands on their path to success!Follow us on our Brand Growth Heroes socials: LinkedIn, Facebook, Instagram and YouTube.Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.

Best-selling author, speaker, and management adviser Joe Pine joined me on Ditching Hourly to discuss his new book, The Transformation Economy, why it applies especially well to consultants, coaches, and advisors, and gives some tips on how to price transformations.Chapters(00:00) - Welcome and Introduction (00:26) - Discussing the Experience Economy (00:43) - Introducing the Transformation Economy (01:26) - Understanding Transformations and Aspirations (04:15) - Frameworks for Identity Change (07:09) - Real-Life Examples of Transformations (13:27) - Pricing Transformations and Value (18:01) - Guaranteeing Transformations (22:52) - Navigating Client Relationships (23:08) - The Power of Commitment (23:58) - Value-Based Pricing (25:01) - The Turnaround King (26:15) - Maintaining Progress and Overcoming Setbacks (28:13) - Commitment to the Process (29:41) - Measuring Success and Transformation (36:51) - Creating a Sustainable Business Model (37:20) - Book Launch and Writing Process (42:05) - Conclusion and Resources Joe's BioB. Joseph Pine II is an internationally acclaimed author, speaker, and management adviser to Fortune 500 companies and entrepreneurial startups alike, and he is the cofounder of Strategic Horizons LLP. He is the coauthor of the bestselling book The Experience Economy with James H. Gilmore, as well as Infinite Possibility with Kim C. Korn. His other books include Authenticity and Mass Customization. Pine consults with numerous companies around the world. He is a lecturer in the Strategic Technology Leadership program at Northeastern University's D'Amore-McKim School of Business and a senior fellow with the European Centre for the Experience Economy, which he cofounded.Related LinksJoe's website » strategichorizons.comJoe's previous appearance on Ditching Hourly » podcast.ditchinghourly.com/episodes/joe-pine-on-pricing-experiencesJoe's previous appearance on TBOA » thebusinessofauthority.com/episodes/the-experience-economy-with-guest-joe-pine ----Do you have questions about how to improve your business? Things like:Value pricing your work instead of billing for your time?Positioning yourself as the go-to person in your space?Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.To book your one-on-one coaching call, go to: https://jonathanstark.com/callI hope to see you there!

Jon Neale recently joined Kahoot!, Europe's largest edtech to expand its education and business partnerships across the UK and Ireland. Jon is an expert in scaling edtech adoption across K-12, Further Education, and Higher Education, with over two decades of experience working in edtech. He joins Kahoot! following senior roles at Quizizz and Ed Before Tech. I recently caught up with Jon to find out more about Kahoot! and edtech.Jon talks about his background, what Kahoot! does, the UK & Ireland priorities for edtech expansion right now and more.More about Kahoot!:Kahoot! already partners with industry giants worldwide such as Disney, Sanrio (makers of Hello Kitty), TED, and Wikipedia, among others. The game-based learning platform is used by 97% of Fortune 500 companies and widely used by FTSE 100 to engage workforces.

Episode Info Wayne Slavin is the CEO and Co-Founder of Sure, a VC backed insurtech startup. Prior to Sure he was the VP of Product Management at Tapingo, TechCrunch's Most Innovative Company of 2013. His other past projects and companies include NetStumbler, a consumer app with more than 1.5 billion downloads, the Barnes & Noble Nook eBook reader, Buddy Media (now part of salesforce), and BackupRight the enterprise SaaS company he sold in 2012. He has a Masters Degree from Columbia University. You can see Wayne from his appearance on the show in April of 2024 in the final episode of Season 5. Episode Overview: SURE's Role: SURE provides the technology infrastructure and services that enable large brands, including Fortune 500 companies and major auto manufacturers, to launch and manage their own digital insurance businesses. This allows these brands to control the customer experience and build long-term, durable insurance operations. Embedded Insurance: The trend of "embedded insurance" is driven by the fact that insurance is often a necessary component of a core product (like cars or homes) or can be a friction point in a sale. Companies are recognizing the value of offering insurance directly to their customers to enhance the overall experience and capture economic benefits. The "One-Stop-Shop" Vision: Many large consumer brands aim to be a comprehensive provider for their customers, whether it's for car ownership, homeownership, or financial well-being. Insurance is a natural extension of this strategy, allowing them to create a complete ecosystem around their core offerings. Structural Advantage: Brands that already have a customer base have a significant advantage. Acquiring these customers for insurance purposes costs them next to nothing, giving them better economics than external insurance providers. Evolution of SURE: Over the past year, SURE has focused on helping its partners achieve "permanence" in their insurance offerings. This means enabling them to build stable, long-term insurance programs that are not subject to the fluctuating appetites or market conditions of traditional insurers. Challenges for Traditional Insurers: The existing insurance industry has had ample opportunity to improve its technology and customer experience but has largely failed to do so. This has created an opening for new models. The "Build vs. Buy" Dilemma: While some companies attempt to build their own insurance carriers, this is capital-intensive and distracts from their core business. Partnering with a third-party carrier often results in a loss of control over customer experience and technology, leading to suboptimal outcomes. SURE's Sweet Spot: SURE offers a middle ground, enabling brands to have their own differentiated insurance programs with control and economic upside without the need to become full-fledged insurers or rely on inadequate partnerships with traditional carriers. Speed to Market: SURE can bring partners to market with approved insurance products in as little as 90 days, or even faster for simpler offerings, demonstrating a significant advantage over the lengthy internal development times typical for such initiatives. Industry Inertia: The insurance industry often suffers from a lack of incentive for long-term growth and innovation. Decisions are often based on avoiding blame (omission vs. commission) rather than proactively pursuing new opportunities. This makes it difficult for established players to adapt to new models. The Future of Insurance Distribution: The future will likely involve insurance being more deeply integrated into the customer journey, moving away from discrete purchases and towards seamless, embedded solutions. The current models of comparison engines and traditional carrier partnerships are becoming less relevant. Investor Appetite: There is a significant appetite from investors like private equity and sovereign wealth funds for insurance-like returns, especially for well-defined, scalable programs that leverage existing customer bases. This episode is brought to you by The Future of Insurance book series (future-of-insurance.com) from Bryan Falchuk. Follow the podcast at future-of-insurance.com/podcast for more details and other episodes. Music courtesy of Hyperbeat Music, available to stream or download on Spotify, Apple Music, and Amazon Music and more.

Jon Neale recently joined Kahoot!, Europe's largest edtech to expand its education and business partnerships across the UK and Ireland. Jon is an expert in scaling edtech adoption across K-12, Further Education, and Higher Education, with over two decades of experience working in edtech. He joins Kahoot! following senior roles at Quizizz and Ed Before Tech. I recently caught up with Jon to find out more about Kahoot! and edtech. Jon talks about his background, what Kahoot! does, the UK & Ireland priorities for edtech expansion right now and more. More about Kahoot!: Kahoot! already partners with industry giants worldwide such as Disney, Sanrio (makers of Hello Kitty), TED, and Wikipedia, among others. The game-based learning platform is used by 97% of Fortune 500 companies and widely used by FTSE 100 to engage workforces. See more stories here.

In this factual episode, Nicholas Loise, Founder of Sales Performance Team, shares how to build scalable sales teams and integrate marketing for growth. If you struggle with duct-tape sales processes and being stuck in selling, you won't want to miss it.You will discover:- How to align sales and marketing to avoid silos and boost revenue.- Why creating playbooks turns average reps into consistent performers.- What avoiding "one" dependencies like single salespeople prevents risksThis episode is ideal for for Founders, Owners, and CEOs in stage 4 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizNicholas Loise is a seasoned sales leader, entrepreneur, and marketing executive with a proven track record of helping small to midsize businesses improve their sales and marketing systems. Having served as Vice President of Sales, President, and Chief Revenue Officer, Nick specializes in building integrated processes and playbooks that drive growth, profitability, and long-term customer value. His experience spans from startups to Fortune 100 companies, where he has revamped sales structures, developed business development strategies, and enhanced customer retention.Want to learn more aboutNicholas Loise' work at Your Sales Recruiter? Check out his website at https://salesperformanceteam.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you're a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you're doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Il CEO di Anthropic ha scritto un saggio in cui ammette che Claude ha mostrato comportamenti di inganno e ricatto, e mappa 5 rischi esistenziali dell'AI. Lo riassumo e dico la mia — incluse le dimissioni del capo della safety, i 20 milioni per la regolamentazione e il confronto con OpenAI.Fonti e approfondimenti:- The Adolescence of Technology — Dario Amodei: https://www.darioamodei.com/essay/the-adolescence-of-technology- 96% blackmail rate nei modelli AI — Fortune: https://fortune.com/2025/06/23/ai-models-blackmail-existence-goals-threatened-anthropic-openai-xai-google/- Dimissioni Mrinank Sharma — The Hill: https://thehill.com/policy/technology/5735767-anthropic-researcher-quits-ai-crises-ads/- Anthropic dona $20M per la regolamentazione — CNBC: https://www.cnbc.com/2026/02/12/anthropic-gives-20-million-to-group-pushing-for-ai-regulations-.html- Anthropic vs Pentagono — TechCrunch: https://techcrunch.com/2026/02/15/anthropic-and-the-pentagon-are-reportedly-arguing-over-claude-usage/- Matt Shumer: "siamo nel febbraio 2020 dell'AI" — Fortune: https://fortune.com/2026/02/11/something-big-is-happening-ai-february-2020-moment-matt-shumer/- OpenAI toglie "safely" dalla missione — The Conversation: https://theconversation.com/openai-has-deleted-the-word-safely-from-its-mission-and-its-new-structure-is-a-test-for-whether-ai-serves-society-or-shareholders-274467- Legge italiana AI 132/2025 — Federprivacy: https://www.federprivacy.org/informazione/primo-piano/privacy-e-intelligenza-artificiale-dopo-la-nuova-legge-132-2025-il-modello-italiano-per-un-innovazione-responsabileLa mia app: https://play.google.com/store/apps/details?id=com.edodusi.coderoutine&hl=it-it00:00 Intro01:28 Chi è Amodei e perché questo saggio conta02:55 I 5 rischi dell'AI secondo chi la costruisce09:19 Il mio take: trasparenza, lavoro e Europa16:14 Outro#anthropic #ai #dario-amodei #safety #rischi #europa #cina

Listen and Subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Anthony Tuggle. Senior executive, transformational advisor, and founder/CEO of Tag Us Worldwide. With more than 30 years of leading global operations at AT&T and other Fortune 10 organizations, Tuggle shares lessons in leadership, resilience, corporate success, personal health battles, entrepreneurship, and the importance of emotional intelligence in the AI era. His story blends professional excellence with survival, detailing how he overcame kidney failure, a transplant, dialysis, and even kidney cancer—while simultaneously rising to the executive ranks and later launching his own leadership transformation company.

I sit down with Frey Chu to go deep on how to use Claude Code to build AI-coded directories, specifically how to tackle the hardest part: getting valuable data. Frey walks us through three real-world directory examples (a funeral home directory, a senior living directory, and GasBuddy), we play a game guessing their traffic and monetization, and then he does a full live walkthrough of the seven-step process he used to build a luxury restroom trailer directory in four days for under $250. I also ask him about the future of directories in a world where LLMs are changing how people search. Timestamps 00:00 – Intro 02:15 – What you'll learn 03:00 – Directory Game:Parting(Funeral Home Directory) 05:42 – Directory Game: A Place for Mom (Senior Living Directory) 08:00 – Directory Game: GasBuddy (Crowdsourced Gas Price Directory) 12:32 – The Data Moat Thesis 14:02 – Luxury Restroom Trailers: The Niche Directory Demo 15:52 – Before & After: WordPress Directory vs. Claude Code Directory 19:04 – Cost Breakdown: Built in 4 Days for Under $250 21:23 – Step 1: Scraping Raw Data with Outscraper 22:25 – Step 2: Cleaning Data with Claude Code 23:27 – Step 3: Using Crawl4AI for Automated Website Verification 28:01 – Step 4: Enriching Trailer Inventory Data 31:33 – Step 5: Scraping & Verifying Images with Claude Vision 36:33 – Step 6: Amenities, Features & Filter Data 38:31 – Step 7: Service Areas 39:15 – Niche Directory Ideas: Dementia Care, ADA Bathrooms, Tap Water Quality 43:38 – For Naysayers: Is Building a Directory Worth It in 2026? 47:51 – LLMs, AI Search & the Future of Directories Links Mentioned: Outscraper: https://startup-ideas-pod.link/outscraper Crawl4AI: https://startup-ideas-pod.link/crawl4AI Key Points Data is the moat for any successful directory — and with Claude Code plus Crawl4AI, the hardest part (data cleaning and enrichment) is now dramatically faster and cheaper. Every successful directory helps people save time, save money, or make money — and price transparency is a massive, underserved opportunity across boring niches. Frey built a fully enriched luxury restroom trailer directory in four days for under $250, a process that would have taken 2,000+ hours of manual work. Monetization depends on the niche: lead generation, vertical SaaS, agency services, ads, debit cards, affiliate, and marketplace models all work. Directories remain strong in an AI search world because users browsing a directory are in the decision-making phase, especially in high-stakes niches like health, legal, finance, and senior living. Building a directory is one of the best playgrounds to learn Claude Code, SEO, and lead generation — even if the first one is just a learning exercise. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND FREY ON SOCIAL X/Twitter: https://x.com/freychu YouTube: https://www.youtube.com/@FreyChu/featured ShipYourDirectory: https://www.shipyourdirectory.com/

Most real estate investors have never heard of surety bonds, yet these little-known financial tools can determine whether a project finishes on time—or falls apart. In this episode, Brian Hamrick talks with Gary Eastman, attorney turned entrepreneur and founder of Axcess Surety and Swiftbonds, two of the nation's leading surety bond brokerages. After 17 years as General Counsel for Fortune 500 companies, Gary discovered how surety bonds quietly drive the $22 billion construction and development industry. Gary explains why every developer, investor, and property owner should understand how surety bonds protect capital, guarantee performance, and keep projects moving even when contractors fail or materials run short. You'll learn: What a surety bond actually is—and how it differs from insurance How surety bonds protect investors from contractor default, liens, and delays Real-world examples of bonds preventing multimillion-dollar losses Why material shortages and labor constraints are making bonds more essential than ever How lenders are beginning to require bonds for new development projects The cost-benefit math behind when to bond and when not to How Gary uses AI to analyze project data and identify emerging risks in real estate If you're investing in multifamily, development, or rehab projects, this conversation will change how you think about risk management in real estate.

Will Linssen has been ranked as World's # 1 Leadership Coach by Global Gurus (USA) and recognized as #1 Coach Trainer by Thinkers50 (UK). Furthermore, Will is a Master Certified Coach at the International Coaching Federation (ICF) and co-author of the Marshall Goldsmith Stakeholder Centered Coaching methodology. For over two decades he has been working with executive teams to measurably improve their leadership and team effectiveness. He has held several positions in general management and business management at multinational companies in Europe, North America, and Asia and he has served at the board of several multinationals in Asia. Will travels the globe training executive coaches and coaching business leaders using GCG's highly effective methodology. Clients consistently commend his results-driven personality combined with his confident, energetic, and relatable style. A good listener and problem solver with in-depth business knowledge and cross-cultural understanding, he has been recognized for his creative and analytical skills, and most of his executive clients hold international positions in a wide range of industries at Fortune 500 Cos across USA, LATAM, Europe, Asia, and Australia a.o. AON, Allianz, BAT, Bayer, Coca Cola, GSK, ING, Kimberly Clark, LG, LinkedIn, McDonalds, Novartis, Pepsi, Philips, Philip Morris, Sanofi, Standard Chartered Bank, Saudi Telecom, Saudi Institute of Public Administration, Syngenta, SC Johnson and Uber.More Info: Global Coach GroupSponsors: Become a Guest on Master Leadership Podcast: Book HereAgency Sponsorships: Book GuestsMaster Your Podcast Course: MasterYourSwagFree Coaching Session: Master Leadership 360 CoachingSupport this show http://supporter.acast.com/masterleadership. Hosted on Acast. See acast.com/privacy for more information.

American figure skater Ilia Malinin was the favorite to win gold, but missed the podium after falling twice in the men's free skate. After the competition, he opened up about the Olympic pressure, but said he was proud to finish. Kelly O'Grady reports on how athletes prepare for the pressure of the Olympics. When asked about President Trump's call to nationalize elections, Republican House Majority Whip Tom Emmer of Minnesota says "we have a state-based elections system. It is going to remain that way." On "CBS Mornings" he also blames the partial government shutdown on Democrats. They are demanding major changes for ICE agents in exchange for the votes to approve the spending bill. Behavioral researcher Shadé Zahrai, who has coached Fortune 500 leaders, says the missing link to building confidence is self acceptance. She speaks with "CBS Mornings" about steps to self acceptance and how self worth plays a role. Pim Neill is only 6 years old, but in a single season, the kindergartener has sold more than 100,000 boxes of Girl Scout cookies. Neill said in a social media video that she wanted to sell at least 10,000 boxes. The video went viral and support has only grown from there. Sara Blakely, the founder of Spanx, spontaneously offered her wedding dress to a stranger. It kickstarted a chain of events over the next 10 years, with 13 brides now having worn the same dress. David Begnaud reports. Team USA's Elana Meyers Taylor is the most decorated female bobsledder in history. Ahead of her fifth Winter Games, she spoke to CBS News about balancing her busy life as an Olympic athlete and mother of two. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

My guest today is Don Sklenka, SVP of AI Optimization at Claritas and one of the rare operators who's lived at the intersection of creative media and machine intelligence long before AI became a buzzword on every deck. With nearly 25 years in digital marketing, Don built his foundation inside global agency powerhouses like Publicis and Dentsu, leading omni-channel strategies for Fortune 500 brands across retail, CPG, automotive and healthcare. Today, Don is scaling patented AI solutions that turn data into decisions and campaigns into performance engines, real-time optimization, predictive analytics, smarter, creative, better outcomes, less noise, and more signal. Finally, he's a lifelong Cleveland sports fan, which tells you everything you need to know about his resilience and commitment to the long game!

"Brand is your story. That's the one thing that is unique about you." -Nick Usborne   Abe Kasbo is the Founder and CEO of Verasoni, a global marketing communications advisory and agency that delivers integrated strategies for Fortune 500, middle-market, and startup clients, and he serves as a trusted advisor to C-suite leaders on branding, communications, and public relations. He is the author of Irresponsibly Digital, a call to action challenging businesses to rethink digital-first strategies with greater purpose, creativity, and measurable impact, and he has been featured in major outlets including The New York Times, Forbes, PBS, and Fox Business. Abe is an award-winning entrepreneur and humanitarian, including the 2025 Small Business Council of America Humanitarian Award, a documentary filmmaker whose PBS-distributed film The Arab Americans explores 150 years of cultural impact, and a founder of multiple philanthropic initiatives. He is a Seton Hall University Entrepreneur Hall of Fame inductee and holds advanced degrees in public administration, political science, and international relations. Website: https://verasoni.com LinkedIn: https://www.linkedin.com/in/abe-kasbo-3828913/  YouTube: https://www.youtube.com/verasoni   Nick Usborne is a veteran copywriter, trainer, and digital marketing pioneer with over 40 years of experience helping brands and writers create clear, human-centered content. He trains digital marketers, copywriters, and content teams to protect authentic brand stories while using AI responsibly to generate content at scale, through his "AI + Emotional Intelligence" approach. Nick has written for global brands including Apple, Reuters, The New York Times, and Citibank, spoken at leading industry conferences, and led in-house trainings for organizations such as Intuit, Merck, and Walt Disney Attractions. He is widely recognized by industry leaders for his clarity of thought and continues to teach writers how to future-proof their work in the age of AI. Website: https://storyaligned.com/  LinkedIn: https://www.linkedin.com/in/nickusborne/    In this episode, we discover expert insights on blending AI, brand storytelling, and authentic marketing.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Listen close. You're currently vibrating at a frequency that has served you well, but it has reached its limit. You've optimized the system, but you haven't changed the system. You're hitting the glass like a fly in a boardroom, thinking that more effort—more "grind"—is the way through. It isn't. That's just friction. And friction is a heat loss you can no longer afford. The core of the issue isn't your activity log or your CRM hygiene. It's your internal architecture. We're talking about the difference between polishing a machine and upgrading the physics it runs on. Here is the reality of the shift from a veteran's perspective: The Permission Trap: Most high-performers are actually high-level order takers. You think you're being consultative, but your nervous system is stuck in "permission-seeking" mode. This creates a subtle static that clients feel. When you shift from asking questions to making assertions—using a "Straw Man" framework—you regulate the room. You take the cognitive load off the client and place it on the paper. That's leverage. First-Order vs. Second-Order Change: First-order change is tactical. It's doing more discovery, refining the deck, or "working harder." It's an optimization of the status quo. Second-order change is systemic. It's a quantum leap. It's changing the thinking behind the tactic. It's moving from "doing sales" to "being the solution." The Cognitive Load Tax: Your clients are drowning in data and starving for clarity. When you show up asking them to do the heavy lifting of "figuring it out," you are adding to their dysregulation. By doing 80% of the thinking for them, you create resonance. You become the "eye of the storm" in their chaotic fiscal year. Identity Fluidity: The biggest barrier to your next $100k or $1M isn't a lack of skill; it's an attachment to who you were when you were successful last year. To triple the outcome, you have to let go of the "Engineer" or the "Consultant" identity. You have to be willing to feel "uncomfortable as hell" while your system recalibrates to a higher bandwidth. The bottom line is this: You don't need more bandwidth; you need a more coherent signal. You are currently efforting against the window because it's what you know. But the exit isn't through the glass—it's through the shift in your internal state. Stop trying to "crush" the market and start regulating your approach. The "Human Physics" takeaway: Momentum doesn't come from force. It comes from the removal of resistance. When you lead with assertion and lower the client's cognitive load, the friction vanishes. That's where the leap happens. Are you ready to stop beating your wings and actually fly?   Resources & Frameworks Mentioned: Notable People: Price Pritchett, Gary Halbert, Brandon G. Handley. Brands/Organizations: Cisco, Fortune 500. Books & Frameworks: U-Squared (Price Pritchett), First-Order vs. Second-Order Change (Systems Theory), Straw Man Proposal, Cognitive Load Theory, CCNA (Cisco Certified Network Associate). Concepts: Human Physics, Somatic Intelligence, Nervous System Regulation, Bandwidth, Resonance.

This and all episodes at: https://aiandyou.net/ . One of the great wounds people are experiencing around AI is in creativity. Look at the writers' and actors' strikes, for example. I continue talking about this very sensitive subject with Maya Ackerman, author of the new book Creative Machines: AI, Art, and Us, which tackles it head on, full of emotion, vulnerability, and poetry.  Maya is the CEO and co-founder of Wave AI, and professor of Computer Science at Santa Clara University. She completed postdoctoral fellowships at Caltech and UC San Diego, and has authored over 50 peer-reviewed publications. She was named a Woman of Influence by the Silicon Valley Business Journal and her work has been featured in Forbes, NPR, Fortune, and NBC News. She is also a singer, pianist, and songwriter. We talk about experiments in machine creativity, the distinction between creative processes and creative products and the role of the observer in the creative experience, how bias against AI shows up, and how AI that's constructed around compassion and ethical stewardship could support deeper human flourishing in the next few years. All this plus our usual look at today's AI headlines! Transcript and URLs referenced at HumanCusp Blog.        

Ward Black     During his career, Ward has worked in multiple sales, procurement, research, and business intelligence roles for private companies, Fortune 500 corporations, and public institutions. Ward holds a BSA and MS in Agricultural Economics from the University of Georgia. He currently serves on the Board of Directors of Georgia Green Industry Association […]

"Brand is your story. That's the one thing that is unique about you." -Nick Usborne   Abe Kasbo is the Founder and CEO of Verasoni, a global marketing communications advisory and agency that delivers integrated strategies for Fortune 500, middle-market, and startup clients, and he serves as a trusted advisor to C-suite leaders on branding, communications, and public relations. He is the author of Irresponsibly Digital, a call to action challenging businesses to rethink digital-first strategies with greater purpose, creativity, and measurable impact, and he has been featured in major outlets including The New York Times, Forbes, PBS, and Fox Business. Abe is an award-winning entrepreneur and humanitarian, including the 2025 Small Business Council of America Humanitarian Award, a documentary filmmaker whose PBS-distributed film The Arab Americans explores 150 years of cultural impact, and a founder of multiple philanthropic initiatives. He is a Seton Hall University Entrepreneur Hall of Fame inductee and holds advanced degrees in public administration, political science, and international relations. Website: https://verasoni.com LinkedIn: https://www.linkedin.com/in/abe-kasbo-3828913/  YouTube: https://www.youtube.com/verasoni   Nick Usborne is a veteran copywriter, trainer, and digital marketing pioneer with over 40 years of experience helping brands and writers create clear, human-centered content. He trains digital marketers, copywriters, and content teams to protect authentic brand stories while using AI responsibly to generate content at scale, through his "AI + Emotional Intelligence" approach. Nick has written for global brands including Apple, Reuters, The New York Times, and Citibank, spoken at leading industry conferences, and led in-house trainings for organizations such as Intuit, Merck, and Walt Disney Attractions. He is widely recognized by industry leaders for his clarity of thought and continues to teach writers how to future-proof their work in the age of AI. Website: https://storyaligned.com/  LinkedIn: https://www.linkedin.com/in/nickusborne/    In this episode, we discover expert insights on blending AI, brand storytelling, and authentic marketing.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

This episode was sponsored by AskJeremy.ai   LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ In this must-watch Dropping Bombs episode, Ancestry.com co-founder Paul Allen teams with sales psychology expert Jeremy Miner to reveal how AI is rewriting sales forever. Jeremy—founder of 7th Level, the world's largest B2C sales training company and ranked #1 sales trainer globally—joins forces with Paul who now runs 15 AI companies through Soar.com. Together they launched AskJeremy.ai, and it just saved a $6 million deal in two minutes.   Paul and Jeremy break down how AI rescued a wire transfer going dark, the exact tools letting salespeople close deals they'd normally lose, and why most AI hallucinates garbage answers instead of truth. Plus, Paul exposes why founders lose control, the conspiracy theories that are actually true, and how open-source AI will transform communication and business forever.    If you're an entrepreneur, salesperson, or just love real talk about building (and losing) empires — this episode will blow your mind.  

Black players make up 70% of the NFL, but Black coaches went 0-10 in securing head coaching jobs this off-season.  Despite missing out on those 10 jobs, there are currently a record ten Fortune 500 companies with Black CEOs.  In honor of Black History Month, we are shining light on some inspiring stories of Black leadership in Corporate America. 

The Deal You Never Knew Existed. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this deep dive, Jay McBain reveals the harsh reality of the “28 Moments” in a modern B2B buying journey, using a multi-million dollar SAP deal at AstraZeneca as a wake-up call for vendors. He explains how traditional marketing leads are failing in the “decade of the ecosystem,” where trusted partners like NTT and SoftwareOne are winning deals in “light blue” partnership moments months before a customer ever downloads an ebook. If you aren’t visible in the seven-layer stack or collaborating with the partners who hold the customer’s trust, you aren’t just losing the deal—you're losing the entire market. https://youtu.be/NO-P6X2dTAo?si=8e_sVesqvwaC0M-E Key Takeaways Most vendors lose major deals without ever knowing a transaction was even taking place. The average considered purchase involves 28 distinct moments of research and influence before a sale. Trusted partners often close the deal in the “middle moments” months before the money is actually spent. Traditional marketing leads (MQLs) are often too “flimsy” compared to deep partner-led relationships. Winning in the ecosystem requires being part of a “seven-layer stack” of integrated technology and services. Data-sharing platforms like Crossbeam and Workspan are now essential to seeing the “invisible” pipeline. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags: 28 Moments, Jay McBain, Ecosystem Strategy, AstraZeneca SAP Deal, Seven Layer Stack, B2B Buying Journey, Partner Ecosystem, NTT, SoftwareOne, Channel Strategy, Buyer Intent, Informa TechTarget, Collaborative Selling, Crossbeam, Partner Tap, Workspan, Marketplace Tracking, Co-selling, Tech Integration, Revenue Architecture, Pipeline Growth, Trusted Advisor, Digital Transformation, SAP Optimization, Microsoft AWS Competition. Transcript: [00:00:00] Jay McBain: So if you’re a vendor trying to get into that seven layer stack and you don’t have that relationship, or you don’t have the knowledge that NTT or software one is going in, this will have been a deal that would’ve never hit your pipeline and you’ll have no knowledge. So you will have lost this deal without knowing there was a deal. [00:00:19] Vince Menzione: We’ve been talking 28 moments, but you have a slide. I thought we’d spend some time here because, you know, every conversation with you is about 28 moments, but you finally took the time to analyze one of your deals or one of the deals that was going on with one of your clients and come up with the 28 moments. [00:00:36] Vince Menzione: I thought we’d spend a little time here because this journey slide is a wake up call. Uh, it’s, it’s, it’s all around. Why, why we need to think about all of those. Points we need to think about communities and analysts and marketplaces and proof of concepts and architecture and everything else. I thought maybe you’d take us through this a little bit. [00:00:53] Vince Menzione: ’cause this was for a client, AstraZeneca, by the way. This was, uh, if you don’t know this, ICI Americas was the precursor of mm-hmm. AstraZeneca. It was the first SAP customer in North America. [00:01:03] Jay McBain: Nice. I did [00:01:04] Vince Menzione: not know that. That’s why Microsoft and SAP both headquartered. In that area, near nearby, that client. [00:01:10] Vince Menzione: That’s, uh, news, new news. [00:01:11] Jay McBain: And by the way, this is an SAP deal we’re looking at. Yeah. Uh, so two things here. One is that, um, while I was declaring the decade of the ecosystem, you know, spending time with you and Boca, in between that time we got acquired. Canals, which was Latin for channel, got acquired by oia, part of Informa TechTarget, part of this bigger informa company, which is a Fortune 100 company outta the uk. [00:01:32] Jay McBain: Fantastic. You know, we’re part of this massive organization that is really around buyer intent. How, you know, a tech target and, uh, running hundreds of magazines like Information Week and Computer Week that customers and partners read running hundreds of events, the biggest events on the planet. [00:01:49] Vince Menzione: Crazy [00:01:49] Jay McBain: in B2B, like Black Hat and all these things are run by [00:01:52] Vince Menzione: Yeah, [00:01:53] Jay McBain: informa. [00:01:53] Jay McBain: So it’s got this massive mountain of data. About the 28 moments. So when you start to think if you’re a CMO and you start to think about the early moments, you, you think about somebody reading an ebook or, um, going to a, a webinar or going onto a LinkedIn live just like this one. Yeah, going to a major event and getting a pair of socks from you. [00:02:13] Jay McBain: Um, but anything early in the journey. These are the m qls. These are the things that I need enough of them to be credible before I hand them over to my sales team. ’cause I don’t wanna be laughed out of the room. Hey, they read an ebook. They must, AstraZeneca must be buying millions of dollars of stuff. [00:02:27] Vince Menzione: Traditional marketing lead. [00:02:29] Jay McBain: Traditional marketing lead. So they’re a bit nervous about sharing that. And then later on, the sales motions, the demos and all the progression of the sales. This was the two decades before us, the decade of sales, decade of marketing. But the 28 moments, just to take a step back, if you haven’t heard, it is just a considered purchase. [00:02:46] Jay McBain: It’s about psychology, human psychology. When you go and buy a car, second most expensive thing that you will purchase you on average will go through 28 moments getting ready for that purchase. Some people go through two moments and they just drive to the Cadillac dealership to see Larry, who’s been selling Cadillacs to the family for 80 years. [00:03:04] Jay McBain: Yep. Some people spend 58 moments. That’s probably me. [00:03:07] Vince Menzione: That’s you, a, [00:03:08] Jay McBain: you know, going through all the depreciation, watching every YouTube video, you know, going to the end of the earth. But the average is 28. So you start to think about this, this is the same buying a car considered purchase, that you would buy a million dollars in software. [00:03:21] Jay McBain: From Microsoft or SAP. So when you look at these moments, you start to think, you know, how is you before you buy that car, downloading the invoice price, downloading this month’s backend rebates. Should I buy it in January? Should I buy it in February? All these decisions you make before you get to that dealership, you’re smarter than the salesperson, smarter than the sales manager. [00:03:39] Jay McBain: You know what 5,000 people bought the car for within 50 miles of you? I mean, you’re just so smart. You actually don’t need the dealership anymore. Just Carvana to me, hand me the keys. Exactly. But now in buying technology, hardware, software services, customers are getting this smart. And here’s all the moments they take to get this smart. [00:03:57] Jay McBain: But the thing we always had in mind in this decade of the ecosystem was the 96% there are trusted people. Yeah. Spending decades building that trust that come in in critical moments. They’re not marketing moments, they’re not sales moments. They are fully partnership moments. Yeah. And they’re on this slide in light blue. [00:04:15] Jay McBain: So if you were to look at this deal and, and somebody in marketing is finding these eBooks and webinars and they think there might be something, AWS got a direct hit on their website. So there’s something brewing at AstraZeneca. It, it might be in, it’s a big pharmaceutical company, so you’re probably spending millions of dollars if something’s brewing. [00:04:31] Jay McBain: Yep. But guess what? At the same time, in December on this six month journey. Partners come in with five different paid projects, consulting, advisory design projects, and in this case it was NTT software one, Yash and uh, ISV was there. Yep. But NTT won three different. Deals right at that critical stage. It wasn’t Accenture, it wasn’t Deloitte, NTT at this particular department of AstraZeneca had spent the decades building those relationships. [00:04:58] Jay McBain: So they were the one, and they won critical part of this. And so that’s when the deal is won. And it’s not at April when the money’s being spent. Yeah, it’s, it’s not in March when a couple more ISVs joined the mix, that seven layer stack that solves this particular problem, it was right there. So if you’re a vendor trying to get into that seven layer stack and you don’t have that relationship, or you don’t have the knowledge that NTT or software one is going in, this will have been a deal that would’ve never hit your pipeline and you’ll have no knowledge. [00:05:30] Jay McBain: So you will have lost this deal without knowing there was a deal, which makes up again, the majority of your tam. [00:05:34] Vince Menzione: Yeah. [00:05:35] Jay McBain: But what if I did have this agentic ability to see this deal coming, and I’m a cybersecurity company, I’m just competing for layer five of the deal, but I know that it’s all happening in December. [00:05:46] Jay McBain: So the two things that jump out on this particular slide is one, they don’t just show up in December. [00:05:51] Vince Menzione: Yeah, [00:05:51] Jay McBain: this went closed one in their Salesforce CRM in August, September, well, before the customer ever read an ebook. So now you’re not dealing with a flimsy MQL. You’re dealing with a couple of great, you know, top partner 1000 sized firms. [00:06:09] Jay McBain: One of them is a partner, 30 firm. [00:06:11] Vince Menzione: Exactly. [00:06:12] Jay McBain: That is absolutely going into and earning hundreds of thousands of dollars in services to guide the customer to a millions of dollars in purchase. And, and you can imagine in that boardroom. With A CMO saying, Hey, I got this stuff here. And the head of channels or partnerships saying, no, no, this is real. [00:06:32] Jay McBain: Here’s the names, faces, and places. Yeah. And here’s how it’s happening. And this is exactly, this is the Gantt chart, this is the show up, this is the project, this is the outcome. This is exactly how it’s playing out. Now if I could go back and the board and the C-suite should be asking us, well, how many more deals like this can you see? [00:06:50] Vince Menzione: Yeah. [00:06:51] Jay McBain: If our TAM is, you know, how many billions of dollars? Could you double our pipeline by seeing more of these middle moments? And if we got a couple of months to spend with these partners before they get in front of the customer, could they build more of our portfolio into the deal so we’re not just layer five, maybe we’re layer three and layer five. [00:07:10] Vince Menzione: This slide screams at me. Integr Tech integration Cha. A partner channel integration of tech, uh, whether it’s Crossbeam, whether it’s Partner Tap, whether it’s work span, or any of these other technologies, tackle any of these technologies that are tracking marketplace, that are tracking partner to partner, co-selling. [00:07:30] Vince Menzione: Getting the integration points. The only way to really understand the situation here, because this is a multinational company. Yeah. It’s being touched at all PO points around the globe. And to understand who’s calling who, who’s influencing who, and getting a real view, you know, a uber view of what that looks like is super important. [00:07:47] Jay McBain: It is. And you know, if I’m trying to sell like a cross beam or partner tab or work span or something into my executive team, I’m just showing them this slide. [00:07:54] Vince Menzione: Exactly. [00:07:54] Jay McBain: Would you like to know about this deal? Like you see, October is the start of the timeline here. Would you like to know about this deal in August, September? [00:08:00] Vince Menzione: Yep. [00:08:01] Jay McBain: Would you like to know about it automatically? Again, we’re not waiting for somebody, a human in a cubicle to go fill out a form. We’re not waiting for them to call somebody at our in, in a cubicle at our company. Yeah. We’re literally age genically sharing platforms, and so when this triggers that AstraZeneca and now triggers in our CRM system as well, our team on AstraZeneca gets notified and it gets notified in September before the 28 moments even starts. [00:08:27] Jay McBain: This, the power of this, of doubling, tripling your pipeline and then winning a bigger yield, a bigger percentage of that pipeline. This is the holy grail of our industry, and no one’s gonna get to a hundred percent. You’re not gonna have a hundred percent of your tam covered by your pipeline. No one’s gonna win a hundred percent of that. [00:08:43] Jay McBain: But again, we only have to be 10 or 20% better than our competitors and we need to start moving on this now. [00:08:50] Vince Menzione: So your imperative for the partners here, well everyone watching here today, I mean, this screams to me build your ecosystem strategy in such a strong and succinct way. What else would you say to them? [00:09:00] Jay McBain: I mean, the second thing that jumps out, you see two AWS direct touches here. This is something that this would be inbound. This AWS would see this deal in their pipeline. [00:09:09] Vince Menzione: Yeah. [00:09:10] Jay McBain: Because the customer came to them. AWS lost this deal. Crazy. So Microsoft won this deal. I, I mentioned Microsoft outgrowing AWS Yeah. [00:09:19] Jay McBain: ’cause in this particular case, NTT and Software One and Yash came in with Microsoft. Yeah. To solve an SAP optimization, Microsoft, and, you know, seven layer deal. So whether you’re in AWS, whether you’re in Microsoft, whether you’re anywhere else in this industry, you’re thinking like, you’re not gonna probably overtake what happens in December. [00:09:39] Jay McBain: These are the most trusted, smartest people in the room. And whatever happens in those projects is the seven layer stack the customer’s gonna buy in March, April. So I, I start to think about this and go, I need to win. ’cause NTT has a wonderful relationship with AWS. [00:09:55] Vince Menzione: They do, [00:09:56] Jay McBain: I mean, partner of the year level. [00:09:57] Jay McBain: I mean, they’ve got 10,000 people certified. I mean, there’s just a, you know, there’s no one at AWS that, um, you know, would take a, a loss here because it’s a wonderful relationship. And Software One, they [00:10:09] Vince Menzione: go back to Microsoft actually 30, 40 years though they do. They were Dimension data before that. Yeah. [00:10:14] Vince Menzione: And they have the long hit Legacy And Software One. Software one as well. You, [00:10:19] Jay McBain: you know, well Software one is Microsoft’s biggest reseller, uh, in Europe. And now with Crayon, you know, one of the biggest in the world. So I would be nervous if I was looking at this and saw Software one coming in with NTT and watching these things take place if I were able to see this back in September, October and work with these companies. [00:10:38] Jay McBain: That’s where kind of Microsoft came into the picture. And this never hit Microsoft’s pipeline. No Microsoft salesperson ever worked on it, but millions of dollars came to Microsoft. Yeah. Uh, out of this deal. So there are examples of where Microsoft gets touched and AWS wins the deal. So this isn’t meant to say that it happens in every case, but it’s meant to say data rules the future, and agent ai, the ability to plumb in these boxes. [00:11:00] Jay McBain: Working with Informa tech, target people that can plumb in the boxes for you with third party data, helping you with the light blue boxes. We gotta be obsessed over these light blue boxes. [00:11:11] Vince Menzione: It’s incredible. The Ultimate Partner Winter Retreat is gonna be here in the Boca Studio. This is the third year that we’re gonna be here in Boca. [00:11:21] Vince Menzione: This is always a favorite of our community members, our executive members, our sponsors and speakers. We’ll all be here in the studio, which is a really intimate setting. We can see upwards of 40, 50 people. Uh, we’ll be hosting an incredible dinner at the Boca Resort overlooking the golf course. That’s an incredible property and, uh, we’d love to have you join us. [00:11:45] Vince Menzione: Thank you for being part of the ultimate Partner community, and I hope to see you this year at one of our events. Thank you.

Why Experience Matters as Much (Or More) Than Product With Dan Thumberg, Swan Brewing Tony interviews Dan Thumberg, founder of Swan Brewing in Lakeland, Florida. Dan's background spans the carnival and amusement park industry, beer distribution, and leadership roles at American Express and Apple. He now combines enterprise-level service systems with small-business hospitality to build community-centered experiences. Plus, Dan shares insights from his journey across large customer service organizations and into entrepreneurship - and how those lessons shape the way he leads today. Key Takeaways: Design your service like a system. Customer service skills are more important than any of the hard skills you can teach. Customers have no patience for friction or hassles in today's market. There is a structural shift in hospitality expectations. Guests want an experience designed to be intentional, not accidental. It is crucial to hire people with service spirit, personality, and the ability to empathize because you cannot train for that. Be selective when you hire and continue to nurture them after you bring them onboard. The keys to building a customer-focused team are autonomy, mastery, and purpose. Train and empower your team to solve problems and support decisions that are not detrimental to the business. Book time with me to learn about our speaking, training, and consulting services: https://calendly.com/thetonyjohnson/strategy  Links & Resources:

This week's Open Mic guest is Florian Schattenmann, Chief Technology Officer for Cargill. A younger generation of consumers is making greater demands on the food production system from the fields to the products offered on grocery store shelves.  Schattenmann says artificial intelligence is helping their scientists more efficiently analyze data around food production, protein demands and bring the desired changes that both farmers and consumers are striving for. Cargill was named to Fortune's 2025 Change the World List and received the 2026 BIG Innovation Award for AI and data driven innovation.

durée : 00:52:08 - Fictions / Théâtre et Cie - Au lendemain du tsunami de 2004 sur la côte est du Sri Lanka, deux occidentaux se rencontrent et s'aiment au milieu du chaos. Elle est là pour privatiser une plage. Il est un survivant miraculé de la catastrophe. - réalisation : Mélanie Péclat

durée : 00:52:08 - Fictions / Théâtre et Cie - Au lendemain du tsunami de 2004 sur la côte est du Sri Lanka, deux occidentaux se rencontrent et s'aiment au milieu du chaos. Elle est là pour privatiser une plage. Il est un survivant miraculé de la catastrophe. - réalisation : Mélanie Péclat

On this episode the boys talk to  Steve Herod the developer of a system that takes all the headaches out of model management. No more pens and paper or having to write up judging results.  This systems lets you get on with the job of running a model show without the hassle of writing  online entries, judging tabulations and award results.     Nathan Bradford, a judge from ScaleACT 2025,  also joins the conversation to explain how easy the hobbyshow program is to use from a punters point of view. If you would like to know more go to www.hobbyshow.org Mailbag, Wheel of Fortune all that and more! Don't forget to support the sponsor of our show Scott from the Scale Modellers Supply https://www.scalemodeller.com.au/ Leave us a message, comment or even ask a question, we would love to hear from you! Write to Onthebench64@gmail.com. If you would like to support our show please go to www.patreon.com/onthebench

Future-Proofing B2B Marketing: AI, Omnichannel Strategies, and Decades of Wisdom with Melih OztalayIn this episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sits down with Melih Oztalay, the CEO of SmartFinds Marketing, to explore the seismic shifts currently reshaping the B2B landscape. With a marketing career spanning back to 1987, Melih offers a rare perspective on how to bridge the gap between traditional advertising principles and the hyper-accelerated world of AI-driven engagement. This conversation serves as a strategic roadmap for leaders looking to move beyond single-channel tactics and embrace a holistic, 360-degree approach that leverages cutting-edge technology to drive measurable business growth and long-term client loyalty.Navigating the Convergence of AI and Human-Centric MarketingThe transition from being a traditional agency to an AI-powered marketing powerhouse requires a fundamental shift in how business leaders view their digital presence. Melih explains that the current era of B2B marketing is defined by the rise of "AI Agents"—sophisticated chatbots that act as 24/7 sales representatives, capable of nurturing leads through complex buying cycles before a human ever enters the conversation. By integrating these tools, companies can transform their websites from static brochures into dynamic engagement hubs that qualify prospects based on real-time behavior. This shift doesn't just improve efficiency; it meets the modern buyer's expectation for immediate, accurate information, which can increase conversion rates from a standard 10% to upwards of 30%.To truly thrive, however, these technological tools must be housed within a robust omnichannel strategy that ensures a brand is visible wherever a prospect chooses to engage. Melih emphasizes that "cherry-picking" channels or focusing solely on lead generation without sales alignment is a recipe for stagnation. A successful strategy integrates PR, social media, email, and intent-based platforms into a unified message that builds trust over time. When marketing and sales teams are perfectly aligned, the data gathered from digital touchpoints informs every step of the outreach, ensuring that no lead is wasted and every interaction is personalized to the buyer's specific stage in their journey.Building these systems requires a commitment to long-term investment rather than short-term "quick fixes," a lesson Melih has distilled over nearly four decades in the industry. For SMBs and large enterprises alike, the goal is to create a marketing ecosystem that is both resilient and adaptable. This means automating mundane, repetitive tasks through AI to free up human talent for high-value strategic work. By auditing current channels and focusing on technical integrations that connect CRM data to front-end engagement, organizations can build a sustainable competitive advantage that outlasts the latest marketing fads.About Melih OztalayMelih Oztalay is the CEO and founder of SmartFinds Marketing, a Detroit-based agency with a legacy of innovation dating back to 1987. A pioneer in the digital space, Melih has spent his career helping B2B organizations navigate the evolution of the internet, specialized in omnichannel strategies and the practical implementation of AI in marketing.About SmartFinds MarketingSmartFinds Marketing is a full-service B2B omnichannel agency that specializes in delivering 360-degree marketing solutions. The agency focuses on integrating AI technology, lead optimization, and strategic content to help both Fortune 500 companies and growing SMBs maximize their digital reach and ROI.Links Mentioned in This Episode

Malachi 4 Tells Us God Takes Care of His Own and that Those Who Wait Upon Him and “fear my {God's} name” Will Not Be Disappointed MESSAGE SUMMARY:  Isaiah, in Isaiah 64:3,8, says that God is the awesome God who created everything: “When you did awesome things that we did not look for, you came down, the mountains quaked at your presence . . . But now, O LORD, you are our Father; we are the clay, and you are our potter; we are all the work of your hand.”. In Isaiah 65:11-13, Isaiah expresses God's disappointment in being snubbed by His chosen people, the Jews. However, Isaiah expresses how pleased God is with being welcomed by the Gentiles {my servants}: “'But you who forsake the LORD, who forget my holy mountain, who set a table for Fortune and fill cups of mixed wine for Destiny, I will destine you to the sword, and all of you shall bow down to the slaughter, because, when I called, you did not answer; when I spoke, you did not listen, but you did what was evil in my eyes and chose what I did not delight in.' Therefore thus says the Lord God: ‘Behold, my servants shall eat, but you shall be hungry; behold, my servants shall drink, but you shall be thirsty; behold, my servants shall rejoice, but you shall be put to shame.'". Malachi tells us, in Malachi 4:1-3, that God will punish evildoers while sparing those who fear His name: “For behold, the day is coming, burning like an oven, when all the arrogant and all evildoers will be stubble. The day that is coming shall set them ablaze, says the LORD of hosts, so that it will leave them neither root nor branch. But for you who fear my name, the sun of righteousness shall rise with healing in its wings. You shall go out leaping like calves from the stall. And you shall tread down the wicked, for they will be ashes under the soles of your feet, on the day when I act, says the LORD of hosts.". God takes care of His own, and those who fear the Lord and who wait upon the Lord will not be disappointed.   TODAY'S PRAYER: Lord, help me to be still and to wait patiently for you in silence. In Jesus' name, amen. Scazzero, Peter. Emotionally Healthy Spirituality Day by Day (p. 125). Zondervan. Kindle Edition. TODAY'S AFFIRMATION: Today, I affirm that because I am in Jesus Christ, I will not be ashamed of the Gospel.  I will not be ashamed of the Gospel of Jesus Christ for it is the power of God for the salvation of everyone who believes (including me). From Romans 1:16 SCRIPTURE REFERENCE (ESV): Isaiah 64:3-10; Deuteronomy 28:58; Nehemiah 4:1-11; Malachi 4:1-6; Psalms 66b:11-20 A WORD FROM THE LORD WEBSITE: www.AWFTL.org. THIS SUNDAY'S AUDIO SERMON: You can listen to Archbishop Beach's Current Sunday Sermon: “Essentials Part 3 – Incomplete Finished Work” at our Website: https://awordfromthelord.org/listen/ DONATE TO AWFTL: https://mygiving.secure.force.com/GXDonateNow?id=a0Ui000000DglsqEAB

This episode was sponsored by Erskine Paving   LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ In today's Dropping Bombs episode, Colton Erskine and Josh Sayers break down how they built a thriving asphalt empire—no investors, pure hustle. Colton is the founder and owner of Erskine Paving while Josh serves as his right-hand sales guru. Together they reveal how a $35K phone call grew into 32 employees and 1,200 tons per day capacity in just five years.   From oil rigs to coal mines to owning the game, they expose why sales beats labor and how to build quality over quick cash. If you're stuck trading time for money or afraid to bet on yourself, this conversation is your wake-up call.  

If your sales team is underperforming, there's a strong chance you're missing one critical metric—and it's quietly costing you revenue every single month. In this episode, Ray Higdon reveals the leadership blind spot most sales leaders never track: activity. While many leaders obsess over sales numbers, rank advancements, and new customers, they often ignore the one thing that actually drives those results. Ray explains why tracking activity—not just outcomes—is essential for improving sales performance, increasing production, and preventing leadership burnout. He also breaks down how recognizing effort (not just results), running activity-based contests, and setting weekly activity goals can dramatically improve team morale and consistency. If you're a sales leader, network marketing leader, entrepreneur, or manager, this episode will help you eliminate sabotage, focus your time on the right people, and increase revenue without working longer hours. —  

This episode was sponsored by Oakmont Industries   LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/   In this raw Dropping Bombs episode, blue-collar builder turned real estate investor Brock Holyoak shares how he builds quality homes in 90 days—twice as fast as competitors—while turning investor money three times a year for 45-50% returns. After hitting rock bottom in 2008 and living in a storage unit, Brock rebuilt from zero into a construction powerhouse cranking 70-80 homes yearly under $400K.    Brock breaks down his debt-first investor structure (you get paid before he does), how he can crank 70-80 homes yearly with a 5-person team, and the relationship secrets that keep subcontractors loyal. If you want the real blueprint on building wealth through real estate without the fluff, this conversation delivers.   

In a world without third-party cookies, is your customer loyalty program your most valuable asset, or your biggest missed opportunity? Agility requires a fundamental shift from viewing loyalty as a transactional rewards program to embracing it as a dynamic, data-driven engine for the entire customer experience. It demands that brands are able to listen, predict, and adapt to customer needs in real time. Today, we're going to talk about the evolution of customer loyalty from a simple marketing tactic to a core enterprise strategy. With the erosion of traditional data sources and the rise of AI, the way brands build lasting relationships is undergoing a radical transformation, and we're going to explore what it takes to win in this new landscape. To help me discuss this topic, I'd like to welcome, Jim Sturm, President of North America at Capillary Technologies. About Jim Sturm Jim Sturm is Capillary's President of North America. He holds a bachelor's degree in science from the State University of New York. He joined Capillary Technologies in January 2021 and is responsible for leading global strategy, driving revenue growth, and managing high-performing sales teams to achieve business targets. Prior to Capillary, he was associated with Brierley + Partners, Inc. as their president and chief executive officer. Jim Sturm on LinkedIn: https://www.linkedin.com/in/jim-sturm-4447a15/ Resources This episode is brought to you by Capillary Technologies, a global leader in AI-powered loyalty and customer engagement. Trusted by 400+ brands—including 19 Fortune 500 companies—Capillary helps retailers and consumer brands drive customer retention and repeat purchases through personalized loyalty programs and experiences. Learn more at https://www.capillarytech.com/ Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://advertalize.com/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

We're excited to share a preview of a new podcast we think you'd enjoy: Mind Games. What if you could hypnotize yourself into a better you? Or.... secretly hypnotize others into giving you anything you want? That's the promise of NLP. Mind Games is an investigation into the world of Neuro-Linguistic Programming, or NLP, a blend of hypnosis, linguistics, and psychology that has quietly shaped industries, institutions, and belief systems around the world. Part science experiment, part investigation, part true crime thriller, Mind Games tells the story of NLP and its crazy cast of disciples, including the fake doctor who invented it at a New Age commune, took it to Fortune 500 boardrooms, and whose gruesome murder trial did little to stop its rise. Find Mind Games on Apple, Spotify, or wherever you get podcasts. New episodes out Tuesdays. Learn more about your ad choices. Visit megaphone.fm/adchoices

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Anthony Tuggle. Senior executive, transformational advisor, and founder/CEO of Tag Us Worldwide. With more than 30 years of leading global operations at AT&T and other Fortune 10 organizations, Tuggle shares lessons in leadership, resilience, corporate success, personal health battles, entrepreneurship, and the importance of emotional intelligence in the AI era. His story blends professional excellence with survival, detailing how he overcame kidney failure, a transplant, dialysis, and even kidney cancer—while simultaneously rising to the executive ranks and later launching his own leadership transformation company.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Anthony Tuggle. Senior executive, transformational advisor, and founder/CEO of Tag Us Worldwide. With more than 30 years of leading global operations at AT&T and other Fortune 10 organizations, Tuggle shares lessons in leadership, resilience, corporate success, personal health battles, entrepreneurship, and the importance of emotional intelligence in the AI era. His story blends professional excellence with survival, detailing how he overcame kidney failure, a transplant, dialysis, and even kidney cancer—while simultaneously rising to the executive ranks and later launching his own leadership transformation company.

We're excited to share a preview of a new podcast we think you'd enjoy: Mind Games. What if you could hypnotize yourself into a better you? Or…. secretly hypnotize others into giving you anything you want? That's the promise of NLP. Mind Games is an investigation into the world of Neuro-Linguistic Programming, or NLP, a blend of hypnosis, linguistics, and psychology that has quietly shaped industries, institutions, and belief systems around the world. Part science experiment, part investigation, part true crime thriller, Mind Games tells the story of NLP and its crazy cast of disciples, including the fake doctor who invented it at a New Age commune, took it to Fortune 500 boardrooms, and whose gruesome murder trial did little to stop its rise. Find Mind Games on Apple, Spotify, or wherever you get podcasts. New episodes out Tuesdays. Listen here: swap.fm/l/listen-to-mind-games

LightSpeed VT: https://www.lightspeedvt.com/ Dropping Bombs Podcast: https://www.droppingbombs.com/ In this jaw-dropping Dropping Bombs episode, credit and tax expert Rondi Lambeth—who paid just $47 in taxes last year—reveals simple IRS loopholes that could cut your tax bill in half, 100% legally. Rondi has helped eliminate over $50 million in consumer and tax debt and over 100,000 people boost credit scores in months while keeping more of what they earn.   Rondi breaks down the same tax strategies Fortune 500 companies like Apple and Amazon use to protect billions, the rule that puts $110K tax-free in your pocket, and credit repair tactics that work without endless letters. Plus, he exposes why 93% of business owners overpay the IRS every year and exactly how to stop.    If you're tired of the IRS taking half your income while your credit holds you back, this conversation is your golden ticket.