Podcasts about audience network

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Show Resources: Here were the resources we covered in the episode: FouAnalytics provides the best intelligence I've found on spam/bot traffic Dr Fou's LinkedIn where he publishes awesome deep-dives into traffic quality B2Linked LAN Whitelist B2Linked LAN Blacklist Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's YouTube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Notes: Episode Summary: In this episode of the LinkedIn Ads Show, host AJ Wilcox dives into a topic that many advertisers have been frustrated with: the quality of LinkedIn Audience Network (LAN) traffic. While LAN traffic has a reputation for being poor quality, AJ shares the breakthrough strategies he used to significantly improve traffic quality and get results worth paying for. If you've been avoiding LAN due to low-quality clicks and bot traffic, this episode is a must-listen! Key Discussion Points: What is the LinkedIn Audience Network (LAN) and Why Does It Matter? AJ explains the role of LAN in reaching LinkedIn's high-quality audience beyond the platform itself, and the common issues marketers face with traffic quality from this network. Understanding Bot Traffic and Its Impact: Discover the prevalence of bot traffic on LAN and why it can skew your results. AJ shares insights from working with Dr. Augustine Fou, a renowned expert in ad fraud and analytics, and how tools like FooAnalytics can help diagnose and understand traffic quality issues. Before and After Case Study: Learn about a real-life case study where AJ implemented a strict allow list on a client's campaigns and saw significant improvements in traffic quality. Before applying the allow list, 63% of the traffic was identified as bot or problematic. After implementing the allow list, the ratio of good to bad traffic improved to over 100%. How to Implement Allow and Block Lists for Better Traffic: AJ details the process of creating and using allow and block lists to improve traffic quality. He provides his own curated lists, which include high-quality publishers like Forbes, The New York Times, and Business Insider, and explains why allow lists are generally more effective than block lists. Breaking Down the Results: While traffic costs increased after applying the allow list, the quality of traffic improved significantly. AJ explains why this happened and what it means for optimizing LinkedIn Audience Network campaigns. Why Bots Click on LinkedIn Ads and What You Can Do About It: AJ reveals the reasons behind bot clicks, including creative validators and low-quality apps that simulate clicks. Understanding these factors can help you make better decisions about your LAN strategy. Step-by-Step Guide to Applying Allow and Block Lists: A detailed walkthrough on how to upload and apply allow or block lists in your LinkedIn Ads Campaign Manager to immediately improve traffic quality. Resources and Tools to Measure Traffic Quality: AJ shares links to FouAnalytics and his curated allow and block lists so you can implement these strategies in your own campaigns. This episode provides in-depth, actionable strategies to turn LinkedIn Audience Network traffic into a valuable resource. Learn how to optimize your campaigns and start seeing the high-quality traffic results you've been hoping for! Show Transcript: For the full show transcript, see the show notes page here: Episode 150

All good things come to an end... even our coverage of Audience Network's Mr. Mercedes. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this deep dive into the second season of Audience Network's Mr. Mercedes, Randall Colburn, Justin Gerber, and Dan Pfleegor gather to discuss why the series jumped ahead to End of Watch over Finders Keepers. They also wrestle with its efforts to find drama in holding patterns and touch on the season's shocking ending, a wild deviation from the source material.  Follow us on Facebook | Twitter | Instagram | Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode of the Social Circus, host Sarah Thomson delves into the most common mistakes businesses make with their Meta ads. As a digital marketing coach, Sarah sees these mistakes frequently and offers her expert insight into how they can be avoided, ensuring more effective allocation of advertising budgets. Sarah starts by explaining the transition from Facebook ads to Meta ads, highlighting the various placement options such as Facebook, Instagram, Messenger, and Audience Network. She emphasizes the importance of having a clear advertising strategy and understanding what you are trying to achieve with your ads, especially for solopreneurs and small business owners. Sarah further discusses the importance of timing and budget. She advises against rushing ads and endorses a planning period of 6 to 8 weeks to allow proper testing and optimization. By discussing the critical metrics such as cost per click (CPC) and cost per conversion (CVR), she stresses the significance of a realistic budget to achieve desired outcomes. Additionally, Sarah emphasizes the necessity of testing different creative aspects of ads to optimize performance, underscoring the unpredictability of user preferences. Lastly, Sarah highlights the importance of audience targeting. Drawing from her experience, she advocates for using custom audiences and lookalike audiences in Meta's Ads Manager for better ad performance. She advises against generalized targeting and encourages businesses to refine their audience segments to cater to specific demographics effectively. Key Takeaways: Meta Ads Transition: Understanding the shift from Facebook ads to Meta ads and the comprehensive placement options. Importance of Strategy: Why having a clear strategy is crucial for successful ad campaigns. Effective Timing: The benefits of planning your ad campaigns well in advance. Budget Considerations: Insights into how budget affects ad performance, including key metrics like CPC and CVR.

https://www.gonnageek.com/show/on-the-bubble/In this episode we look at the question: Will Ron Livingston's 'Loudermilk' ever get a Season 4? Clarifications. Loudermilk first aired on Oct. 17, 2017 on Audience Network for ten episodes. Resources.ComingSoon.net YouTube Channel https://youtu.be/I7y8ag3tYEk?si=QTC58jhuox5f0wKm&t=564Socials@joshuacliston on Twitter@joshuacliston on Facebook@joshuacliston on InstagramFind more On The Bubble podcast episodes, plus reach out to the show directly over at https://www.JCALdigital.org/otb

You've read the book, now watch the series! In this deep dive into the first season of Audience Network's Mr. Mercedes, Losers Randall Colburn, Justin Gerber, Ashley Casseday, and Dan Pfleegor discuss the ways in which the show improves upon the source material, how a good performance can elevate a dud character, and the cultural turmoil of the time that clearly influenced its production. Later this summer, the Losers will check in on the show's subsequent seasons as their coverage of the trilogy continues. Follow us on Facebook | Twitter | Instagram | Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Here's a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the advertising supply chain. Traders, take note of the invaluable checklist for routine optimization tasks shared to keep your campaigns at their peak. To get the training roadmap mentioned and the deck, request it here: https://www.heleneparker.com/programmatictrainingsample/   Access the YouTube here: https://youtube.com/live/-agrIW_J5zE    This is a great opportunity to understand best practices when optimizing sites and how to make data driven decisions based on your campaigns objectives.    What To Expect:  - Live example of how to optimize (I'll go over a report sample and walk you through clear steps on how to execute on your own)  - How to continue learning from me (free and paid training opportunities)    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 

Spotifyが新たに5つの市場で「Spotify Audience Network」を提供することを発表しました。今日はこのニュースを紹介します。 Spotify Audience Networkは、Spotifyのオリジナル番組や独占配信番組、Spotify for Podcasters経由のポッドキャスト番組、Spotify無料プランの音楽リスニング中に広告を配信する仕組みです。 Spotify Audience Networkは2021年に開始され当初は米国、英国、ニュージーランド、ドイツ、オーストラリア、カナダで利用可能となり、2023年初めにフランス、イタリア、スペインにも拡大、そして今回新たにブラジル、インド、メキシコ、スウェーデン、日本にも拡大されるものです。 Spotifyの広告営業グローバル責任者ブライアン・バーナー氏は「 視聴者ターゲティングが不足していたり​​、ポッドキャストリスナーに大規模にリーチすることが課題だったりするため、ポッドキャストへの投資に消極的だという顧客からの声をよく聞く。Spotify Audience Network は、これら 2 つの課題に真正面から取り組んでいます。 」とコメントしています。ではまた！

If you've got a podcast or are planning to start a podcast, this episode is for you. Podcast expert Olivia De Souza chats to us about how you can milk one of your podcast episodes for everything it's got, how to grow your audience and network.   You can find more about Olivia at:   Instagram + TikTok @livvimusicmedia   Make sure you subscribe to my podcast to stay up to date with episodes I release every week.   If you loved this episode, I'd be super grateful if you could leave me a review which helps me spread this podcast out to more amazing people just like you :)   HERE'S WHERE YOU CAN FOLLOW ME: Instagram: @luke_page Join our 6 Figure Coaches Facebook group: https://www.facebook.com/groups/coachingbizsecrets WATCH THE 3 STEPS TO HITTING $10k MONTHS AS A COACH - The specific strategy you can use to start hitting $10k months, month after month. https://www.lukepage.com.au/10k 10 (VERY NON SALESY) SALES SCRIPTS - 10 FREE, 1 liner scripts you can use to ask your audience to get more leads and clients. Perfect for your stories, posts, DM's and emails.  https://go.lukepage.com.au/sales_scripts   9 INSTAGRAM BIO MISTAKES THAT ARE COSTING YOU FOLLOWERS AND CLIENTS - A FREE Step By Step Guide on The Best Way To Set Up Your Instagram Profile So You Can Attract a Ton More Followers + Clients https://go.lukepage.com.au/bio_mistakes    

If you're looking to grow or scale your audience, your network, and your business, this is a must-listen episode. Braiden has maximized his business by itemizing his processes and optimizing his tech stack. He's grown his social media presence by nearly 3,000%. He's found a system to go viral with his video content. And he's grown and scaled his brokerage towards a volume approaching nearly 700 million this year. Braiden breaks down how he's done it all, with comprehensive instructions in how to do all of this with your own business.

Show Resources Here were the resources we covered in the episode: April Dunford on LinkedIn Conversation Ad Changes Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover or with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review!   Show Transcript AJ Wilcox We ran LinkedIn Video Ads under three different objectives and compare the results, we show you exactly how to get the best performance for your video ads on this week's episode of the LinkedIn Ads Show. Speaker Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. AJ Wilcox Hey there LinkedIn Ads fanatics, I've got a guest for you that I'm super excited about today. It's Eric Jones, who is B2linked head of marketing. He brought the results of a killer AB test to me and I just had to have him on as a guest to share with you the results. Eric is one of my favorite people on the planet. You'll appreciate the depth that he thinks about LinkedIn ads in his responses, I know you will. First in the news. When I logged into the platform today, I saw a pop up announcement that says, "We've added new metrics". While we make improvements on conversation ads, we'll start tracking and reporting on headline impressions and headline CTR. And then you can click learn more. So I did. As I clicked this, it took me to a help article, all about the new conversation ad format. And I was actually really shocked to see this because I knew at some point that conversation ads are going to become conversation starter ads. But this seems like an evolution even before that. So there's this table in the bottom that shows you the difference between legacy conversation ads, and the new and improved ones. And what really caught my attention, were a couple of the things. First is in frequency caps, you probably already know that legacy conversation ads, they've only been sent to a LinkedIn member once every 30 days. So once you've sent one, your competitor can't send one for 30 days. But in the new and improved one, it says it will generate up to three impressions every seven days. So this is really interesting to me. Now our conversation ads are going to have more impressions rather than just that initial one. Now, you probably already know that the only way to pay for conversation ads before was on a cost per send. And that was usually anywhere between about 50 cents to $1 per send if you were sending in North America. But the new and improved conversation ads have a cost per click price. It says advertisers pay only for the initial click that opens the message. The last call out I'll mention here is that with the legacy conversation ads, it was right at the top of either the focused or the unfocused version of your inbox. But in the new and improved version, it opens in the focus tab. And if someone clicks on the ad and then clicks on a call to action button, the ad will stay in the focus tab. But if they click to open the ad, but don't engage with any of the calls to action, then it automatically gets moved to the other the unfocused inbox. So this actually sounds really cool. And now that I'm reading through this, this really could become conversation starter ads. So maybe that's what this is. They're just not putting a name to it yet. But everything I'm reading so far, I'm a fan of. I wanted to highlight one review here from Apple podcasts, the user FancyNancyPansty, which is the greatest username in the whole world. Nancy, reach out to me, let me know that this is your review. I'd love to tell you how impressive that name is. But she says, "Makes me better at my job five stars. It's pretty nerdy to look forward to a podcast about paid media buying, but I do. Really great actionable content here. Fun and lighthearted and not dry. Give it a listen." Nancy, I really appreciate that review. I try really hard not to make this dry. Alright, without further ado, let's jump right into the interview. AJ Wilcox I'm so excited to have Eric Jones on the podcast for the first time. Eric is very much what I would consider my partner in crime. I'll give you kind of his background here. He's been in digital marketing for six plus years now, plenty of experience, obviously with LinkedIn, but also with Google and Facebook. He's managed ad campaigns in many different industries, many of which were also B2B, SaaS, healthcare, finance, entertainment, and more. He's currently our Director of Content Marketing here at B2Linked. Eric, welcome to the show. Eric Jones AJ, I'm so stoked to be here. Thank you so much for having me. AJ Wilcox Absolutely. Eric, is the reason that we put these podcast episodes together so efficiently. He works together with me on almost every single one. So having him actually be interviewed on the show is a big deal because he's been behind the scenes so much. So I'm excited to actually have people hearing from you. Eric Jones And honestly, that means a lot. Thanks, AJ. I appreciate that call out. AJ Wilcox Of course. All right. So obviously I give you a little bit of intro tell us anything personal or otherwise that I didn't cover in the intro. Eric Jones I think you pretty much covered it. I'm a digital marketing nerd at heart with a passion for advertising and content strategy. That's my profession by day, I would say if I were to add anything more, I do have some side projects that I'm working on, including a graphic novel and some tabletop games. So super fun stuff, just things that I enjoy doing in my spare time. AJ Wilcox And I'll tell you, the graphic novel was one of the main reasons that I wanted to hire you originally. How long have you been here? Eric Jones It's been about three and a half years now, AJ Wilcox Three and a half years. So three and a half years ago, as I was interviewing you, I was like, Whoa, if he's willing to work on a graphic novel on the side, like that shows an intense dedication to craft, it shows interest in writing, interest in visuals, these are all very, very important to advertising, obviously. And it has not led me down. You have not let me down, Thank you! Eric Jones That's good. That's really good. But I lived up to the expectation at least. It's actually really funny because I did start my graphic novel, but it's really been pushed to the backburner, especially because I think my tabletop games have have kind of taken off a lot faster than the graphic novel. So I've been investing a lot more time into that lately. And I mean, I've got like three that I'm working on all at once. It's a little chaotic, but it's been a really, really cool learning experience. Like I said, it started out as a passion project. But I would be thrilled if I could sell them in the future. I think that'd be really cool. So that is my eventual goal. But as of now, it's just been a really fun passion project. And I'm excited to see where it goes. AJ Wilcox And this is all totally new to me to this. This is great to hear. The reason we're bringing you on here for this episode is because you just recently ran our super cool AB test. I'd actually probably categorize it as a an ABC test. And I was so excited to share the results of this with the audience. Who else better than the person who ran the test to tell us all about it. So you've been running this really cool test for about the last month. Can you give us the setup? Tell us about what led you to want to start the test, how it was set up, and all that? Eric Jones Yeah, absolutely. So the whole test really revolves around the video ad format. It's arguably the ad format that we've had the least experience with as a company. And that's not to say that we don't believe in video, it's just that we've always held this belief that video content is expensive, and time consuming to produce. And I think a lot of businesses feel that way. I mean, as we've worked with clients in the past who have wanted to run video, that seems to be a consistent concern that they share with us is it's difficult in general to create. And so we've we tend to steer clear video. But we've recently come to the realization that video doesn't have to be expensive or time consuming to produce. Video can be raw, it can be concise, it doesn't have to be overly produced to be effective. And personally, I think it's more authentic that way. So we've been testing more short form video content as a company. And because of that, because we haven't, like used this ad format, much in the past, I did want to know what was the most efficient way to run video. So that essentially led me to testing this in the first place. AJ Wilcox I love it. Okay, so here's the test, it was running exactly the same video ads across three different objectives. Because many don't know, you can run video under a website visits objective, which is kind of interesting. I think most know you can run it under a video views campaign, that's in the name. So we have three different objectives we can run it under. And I think you got tipped off by one of the members of our team that there was a certain objective that worked really well for video. Tell us about that. Eric Jones Yeah, so one of our team members, we were just talking about video ads and talking about the initiatives that we wanted to run for our next paid ad campaign. And he talked about the experience that he was having with running his own video ads, because he was running video ads at the time for a client. He was saying that under the engagement objective, he was seeing more cost efficiency then, when he was running the website visits objective. And I thought that was super interesting. So that was really where this whole test started off was. I thought okay, well, this is a great hypothesis. So based off of this information, if we go into this thinking that the engagement objective is going to be more cost efficient than the website visits objective. Well, that's a great thing that we can measure against, right. That's a great hypothesis we can test. And so when we went into this whole test, the way we set it up was like you mentioned we chose between three objectives. So obviously engagement in website visits because that tied into that hypothesis, but I also wanted to test video views, because like you mentioned before it's in the name, it made sense to test video views alongside these other two. So what I did was I left all else the same. Audience targeting, campaign structure, ads. The only thing I changed was this one variable and that was the objective. And I tried to keep bidding the same across them all as well. I bid manually for clicks in both the website visits and the engagement campaigns, and then I bid manually for video views in the video views campaign, since LinkedIn doesn't allow you to bid for clicks under this objective. So I tested each of those objectives at separate times, because LinkedIn also doesn't allow for ads with differing objectives to be in a single campaign. And I ran each objective for about seven to 10 days, and then monitored and compare the results from week to week. AJ Wilcox And what order did you do it in? Did you do engagement, then web site visits, then video views? Eric Jones Yeah, yeah, that's exactly the setup. So yeah, engagement first. Wanted to launch with that one, just to test that hypothesis with that anonymous tip that we got from our employee. And then following was website visits and video views. AJ Wilcox Alright, so when you went to go set your bid for video views? How did you set a bid there? Because that was the one where bidding is going to be different? Did you look at the effective cost per view on the other objectives, and then try to set around there? Or did you just set somewhere in Lincoln's range? Eric Jones Great question. So with the first two, I should say, so for engagement and website visits, we typically like to bid low. So what I did actually was I compared to LinkedIn bidding recommendations, but I tried to bid as close to the lower end of those ranges as I possibly could. For website visits, I may have been a little bit lower. Just because historically, in the past, we've been able to spend our full budgets and get even more cost efficiency by bidding lower than LinkedIn is recommended bidding range. So for website visits, I may have been a little bit lower. But for engagement and video views I did use LinkedIn's recommended range as a benchmark, and I bid on the lower end of that range, just to start off with. Excellent, that's super helpful context. And I should note, so about the videos themselves, the video ads, what they were was they were essentially stories. So we wanted to introduce our audience to be to B2Linked's why. If you're familiar with Simon Cynics start with why. That was kind of the inspiration, we wanted to tell more of a story revolving around the origin of the company, its mission, its values, our intent with these videos was to communicate to our audience like these stories in a relatable way. And in a way that established an emotional connection between us and our audience. AJ Wilcox Oh, I love it. Perfect setup. So with these videos, they're essentially telling a story. So what we wanted was for people to watch the story. When I say the word objective, we don't know if it's the marketers objective, or if it's the objective that someone selected inside of LinkedIn. So we're saying our objective as marketers was, we wanted people to watch the videos. And if someone clicked to the web page, which is the homepage afterwards, that's great. It's a nice little bonus. But that wasn't necessarily what we altra cared about, right? Eric Jones Yeah. You nailed it. AJ Wilcox Okay, soyou've told us all about how the test gets rolled out. This is great. The planning is all super sound, in my opinion. Now, can you share with us the results? What did you actually see from all three of these objectives? How are they different? Eric Jones Yeah, so this was definitely super interesting to compare the results. So there were really a lot of different metrics that we looked at. But the core metrics that we wanted to analyze were our cost per click, our cost per view at 50%, and what that means is essentially, like, you can track what percentage of the video people watch. And so we wanted to see people who at least watched half of our video content. We consider that to be high intent. So anything beyond 50%, we wanted to measure from a cost standpoint. And then the last metric that we measured was completion rate. So starting with our CPC, we noticed that engagement and website visits were both roughly around $20. Website visits was about $20. And then engagement was just a couple dollars more, so really close. But then video views was double that. So we were around $40 for CPC. So from a cost standpoint for clicks video views was really expensive. So that's the interesting thing is when we look at cost per view, engagement was about $5. It was $4.75 and then web visits was higher than that. So it was more expensive to get views at 50% under website visits than an engagement. We were sitting around $7 for website visits. But then video views, under the video views objective, we were getting views at 50%, around $3. So even though it was the most expensive for clicks, it was the cheapest for video views, which totally makes sense. Again, it's in the name, that is the thing that LinkedIn is going to be optimizing towards. From a completion rate standpoint, it was pretty much the same. Video views, we have the highest completion rates, and then website visits, we had the lowest completion rate, and then engagement sat somewhere in between them both. AJ Wilcox It's so interesting to me to see under the website visits objective, the completion rate was a third of that of video views objective. So if you're only looking at your cost per website visit, you're thinking like, oh, website visits is looking pretty good. And then when you start looking at your cost per completion, your cost per 50% view, all of a sudden, it's astronomical compared to video views. This was great for me to understand and see. Because, you know, for the longest time, I've talked about how LinkedIn is objectives, they don't have nearly as much data to work with and optimize because people don't use LinkedIn nearly as often as people use Meta. So when Facebook says, Yes, we can optimize towards those who are more likely to watch video content, I say, absolutely. I trust it. With LinkedIn, though, LinkedIn hasn't had video for very long, they haven't had conversion tracking for nearly as long. So when we start looking at their objectives, I kind of tend to count them out. But this study actually proves me dead wrong. Eric Jones Yeah, absolutely. And you and I have talked about that too, in the past. And so I think that was probably one of the most surprising results from this test was just seeing how well LinkedIn did optimize towards its given objectives. It was really cool to see that kind of unfold over the past few weeks. And in AJ Wilcox the data, it's very clear that when we bid for video views, we got cheaper video views, when we bid for website visits, we got cheaper website visits, we bid for engagement, it was like right down the middle, which I think makes sense. A website visit and a view of video are both types of engagement. So when you tell it to like, take any kind of engagement into account, it's probably gonna do a little mix of both of those. Let me ask you this. Why do you think this was the case? Why do you think we saw the results that we saw? Eric Jones I think youyou already kind of hit on it. I mean, LinkedIn is optimizing towards what they're claiming to optimize towards video views is obviously optimizing towards getting more video views, web visits, is optimizing towards getting more website visits, and engagement, is really optimizing towards getting any sort of click or interaction with your ad as possible. So that includes likes, comments, shares, and clicks to your landing page, and more. So I think that's why we saw the results we did. But the one head scratcher for me was really looking at cost per click between website visits and engagement. Because I looked at that, and I thought, well, there's really not much different here. Like there's not enough statistical significance. What visits was just slightly cheaper than engagement, but it was like a $2 difference, right? Like, we're not talking about a huge, huge difference. Not like web visits to video views, where video views was double the cost in cost per clicks compared to website visits. It was super comparable between web visits and engagement. It kind of made me think like, why is that? But also the added context of engagement is getting a similar cost per click as website visits, but a cheaper cost per view at 50%. And so I looked at that, and I think the reasoning for that is, engagement is almost operating like a website visits campaign in this instance. I mean, the two objectives in general are very similar. They're optimizing towards clicks, even though engagement is really optimizing towards any sort of click. In general, it's very broad website visits is only optimizing towards clicks that are driving traffic to your website. But but they're really similar in those regards. They're optimizing for clicks. But my biggest question was, where are we getting cheaper video views under engagement and cost per click is staying the same? Well, I think it's likely due to the fact that those who engage more with ads are also willing to watch video content for longer periods of time, if that makes sense. So if your audience is engaging with your ad, they're liking, they're commenting, they're sharing, it's likely that those people are also going to stick around and watch your video for longer than those that LinkedIn is optimizing for under the website visits objective, which is literally just sending traffic to your website. AJ Wilcox And that actually makes perfect sense to me. Because if engagement objective is optimizing towards the kinds of people who are going to generally interact with an ad, some are going to click on the landing page and leave. And so they're going to stop watching the video at that point. Some are gonna like and comment. These are types of actions that you can do while the video is still playing. So it makes sense website visit, as soon as someone clicks, you get charged, but the video stops. And so there is going to be this teeter totter effect of website visits, you get more visits, but less viewing? I think it actually makes sense that way. Eric Jones Yeah, absolutely. You nailed it. AJ Wilcox Perfect. So if we as advertisers, if we're going to take something away from this, what did we actually learn from this? If I'm gonna go and start running video campaigns in the future? Can you tell me like, are there certain objectives that I should stick to or stay away from? Eric Jones Yeah, so based on the results, I would say that website visits is probably the weakest of the three. You have a higher cost per view at 50%, a lower completion rate, and CPC is on par with the engagement objective, even though we talked about it's slightly lower, it's really only a couple dollars cheaper in the test that we ran. So not enough difference there for me to want to run website visits over engagement objective, especially when you consider the much lower cost per view at 50% that you get under the engagement objective when compared to website visits. So we're talking about a similar CPC, between website visits and engagement, and a lower cost per view at 50% for the engagement objective compared to website visits. Engagement feels like the better option between the two. And in general, when you compare all three, engagement seems to be a healthy balance of both clicks and views. You're getting a comparable CPC to website visits, decent click volume and getting a good CPV at 50%. as well. Video views on the other hand, even though it has the worst click volume and CPC of the three, it's drastically outpacing website visits and engagement on the cost per view at 50% front. And even it has the highest completion rate of the three, which, again, to me shows really high intent. So the biggest takeaway for me is this if your goal is to get as many people to consume your video content and completion as possible, then video views is going to be your best option. But if your goal is to get a healthy mix of both website traffic and video views, then go with engagement. And probably just avoid website visits altogether. But that said, I mean, these are results that I saw from my own test, someone else's experience could be totally different. So I would encourage anyone listening to this episode, really to test this for themselves, and find what works for their accounts. But feel free to use this data as a guideline if you're wanting to get video ads going quickly. AJ Wilcox What and there are very different kinds of video ads. So I think depends on the setup of the ad. These ones were very much like we talked about, they were telling a story, we were more interested in people watching them and consuming them than if they clicked. But let's say a different scenario. Maybe someone has a video ad, but the video is what I would call a decoration. Like maybe it's a boomerang video, that's five seconds that repeats over and over just something to grab their attention. But your actual goal is to get people to click on your call to action. Maybe in that case, website visits would be a better objective. But I think it just comes down to what is the actual result you want. And knowing that LinkedIn is objectives actually can get you what they say they're optimizing towards. Eric Jones And that's a really good point. I think if our video content had been a little different, like where you said, our main focus was really just getting people to watch the video. If we have made more of an emphasis in our content to hey, click to the landing page, click to the website learn more about us at B2Linked.com. Like if we had made that more of the emphasis of the content, I think our audience would have behaved a lot more differently than where we were with our current test where we were really just focusing on getting people to watch through the entire video. AJ Wilcox Perfect! Eric Jones So I'll say one more cool takeaway, in addition to what I talked about before was when you take a closer look at cost per completion, which this wasn't a metric that we talked about earlier. But as advertisers we consider a click, right, we consider a click to be a signal of intent. Someone has at least an ounce of interest in what we're promoting that they're willing to click on our ads and be driven to wherever we're sending them to. I consider a video completion to represent the same thing. So just to give you some some further metrics, cost per completion was also a lot lower for the video views objective in comparison to the other two, we were sitting around, just under $5 for cost per completion. For engagement, it again set in the middle around $8. And cost per completion for website visits was under $16. Eric Jones Wow. Drastic. Eric Jones It was a lot higher. Yeah. But when you compare these costs to an average cost per click on LinkedIn, especially the video views, one, I mean, it's about four times cheaper for us to get a video completion than it is to drive someone to our website. Eric Jones Wow. Eric Jones And that's not to say that these two things are an apples to apples comparison, right. But if we're just considering level of intent, like I say, that's a pretty significant difference. And you consider also like how long it can take to build audiences to retarget and nurture further, where LinkedIn requires an audience size of at least 300 people that the platform recognizes in its user base in order to create a campaign. I mean, retargeting audiences can take months to create if you're building them based off of leads or website traffic. But retargeting audiences can be built in a matter of days using LinkedIn, video views, retargeting, even if it's an audience full of those who watched your content all the way through, which again, I think is pretty significant. AJ Wilcox That's absolutely huge, great call out there. Here's a quick sponsor break, and then we'll dive right back into the interview. Speaker The LinkedIn Ads Show is proudly brought to you by B2Linkedcom, the LinkedIn Ads experts. AJ Wilcox Managing LinkedIn Ads is a massive time and money investment. Do you want to return on that? Consider booking a discovery call with B2Linked, the original LinkedIn Ads performance agency. We've worked with some of the largest accounts over the past 12 years. And our unique scientific approach to Ads management, combined with our proprietary tools, allow us to confidently optimize and scale your LinkedIn Ads faster and more efficiently than any other agency, in house team, or digital ads hire. Plus, we're official LinkedIn partners. Just go to B2Linked.com/apply to fill out the form, and we'd absolutely love the chance to get to work with you. AJ Wilcox Alright, let's jump back into the interview with Eric Jones. AJ Wilcox So we've learned some great things here. I'm sure you're looking at this already devising your next test. What's the next thing you want to test? What's the next thing you want to learn based off of the data you already have here? Eric Jones Great, great question. So my test revolved mainly around bidding manually for all of these objectives. So like, if I were to further this test, I think it would make sense to continue to test efficiency and how it's affected when bidding by impressions, or even running the brand awareness objective, which only allows you to bid for impressions or reach. I think that makes the most logical sense to go next. AJ Wilcox I love it. Alright, so we can try bidding aggressively, we can try changing bid type, there is one more objective that we can try. So lots of different options here. And I hope I mean, just given the initial start, we've already learned, like which objective seems like the better bet. It seems like just testing, aggressive bids, very low bids, somewhere in between, we're going to learn something. But I think the majority of the learnings here, we've presented pretty well. Eric Jones Yeah, for sure. And I mean, you could also test like we hinted to earlier, I mean, you could test different types of video creative or different calls to action within your content, to see also how your audience might behavior or respond differently based off of, you know, what is actually being promoted or presented in your video content. So there's really a lot of different ways we can take this, but all I would say are great ideas. AJ Wilcox Well, I think that'swhy we're presenting this now and not three years ago is because video ads are just really complex. With everything dealing with click like single image, it was really easy to test different elements. But it's so hard to stick a pin in something in video and categorize it. Because there's so many different ways of communicating emotion and a product and a service all in video. So to just put everything into a category and say, This is how video works extremely hard. So that's why it's taken us this long to present it. But it also makes it really hard to analyze too, because video is just so intimidating. So please let us know how future tests go. And I'm excited to get the learnings from it. Eric Jones Yeah, we'll do. AJ Wilcox Alright, so next one, is there anything that LinkedIn is working on right now that you're excited about that maybe could influence or help with these tests? Eric Jones Yeah, you know, I'm really excited for thought leader ads. I know they were just barely released and masked to advertisers this past week. The thing that crushes my soul, though is that it's limited to single image ads. So if you have content that promotes or utilizes video or utilizes an in feed document, like you can't use any of that content, like you can't boost it, it's not even available under the thought leader ad format to be able to put money behind. So that's super depressing to me that I can't boost a video ad. AJ Wilcox Hopefully LinkedIn fixes that in the future, maybe they release different kinds of personal posts that can be boosted. That would be cool. Eric Jones That's my hope, too. I think releasing the feature and limiting it to single image ads, I think makes sense. But I do, I hope they make updates in the future. So I know that's not directly related to video ads, particularly. I hope we can do like video thought leader ads in the future. But as far as anything else that LinkedIn is working on, I'll be honest, I'm not super excited about anything else related to video. I have heard that in stream video ads on LAN, LinkedIn's Audience Network, are coming. But I'm not super, super excited about those for a couple of reasons, right? Because every time I've tried the LinkedIn Audience Network, I've never gotten great results. I've always seen really inflated click through rates and seemingly low quality of website traffic that comes from land. So I'm not thrilled about the idea of more stuff coming out on LinkedIn that is related to LAN just because I've never had a positive experience with it. But to add, most in stream video ads that I've seen, have been more of a turn off than anything. So just the combination of those two things. The fact that it's in stream videos, and it's on LAN, really doesn't get me too excited. So I'm not very, very thrilled about that. But I am hopeful that video thought leader ads can come to us in the future. That's what I have to say on that. Eric Jones Amen to that. I think video representing the company page is definitely going to be not as exciting as video that represents a human. II think people are going to interact with it a lot more. I am so excited that you know, as of the time of recording, thought leader ads have just barely been released to all accounts. So I'm with absolutely thrilled. So professionally right now, what are you most excited about? Eric Jones Professionally, I would say I recently discovered April Dunford. If you've heard of her, she's a thought leader on positioning. And I've essentially subscribe to her content. She's written a book. And she's coming out with a sequel here soon, which is exciting. But all of her content on LinkedIn is great. She also just released a podcast, which is awesome. Like just so much value that she brings to the table on the topic of positioning. And so I'm kind of just kicking myself that I wish I had discovered her sooner because their insights on the topic are just so helpful. And so mind blowing to in just a way that I've never heard from anyone else who talks about positioning. So April Dunford, she's awesome. If you guys aren't familiar with her, I would encourage you to check her out to look her up on LinkedIn, Google her and her book. But I mean, in addition to that, I mentioned before that I'm making a lot of tabletop games in my spare time. And I'm working on a few all at once. But there is one in particular that I'm deeper in the playtesting phase. And that's been really exciting. I know it has nothing to do with LinkedIn ads. But it is just exciting to kind of see this project, like come so far after investing so much time. So that is also just something kind of a combination of professional and personal that I'm excited about. AJ Wilcox Amazing. I love it. Well, thanks so much for sharing your insights on such a cool test. This definitely won't be the last time we have you on the show. We'll have you back to share either a different insight or deeper into video ad testing. Eric, thank you so much for joining us. Eric Jones Yeah, thank you so much, AJ, for having me. This was a real treat. And a real pleasure. Thank you. AJ Wilcox Alright, I've got the episode resources for you coming right up. So stick around. Speaker Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox Alright, Eric mentioned April Dunford, who was big on positioning and we've linked to her LinkedIn profile so you can go follow her. She's awesome. We also have a link to the help article where LinkedIn is talking about the new conversation ad format. That's well worth a look. Also, just in case you missed it last week on episode 100. We announced the official LinkedIn ads fanatics community that you can be a part of. Go check it out at fanatics. B2Linked.com. And if you sign up within the next month, you can be one of our founding members and be grandfathered into the lowest pricing ever. The community has our four courses that take you all the way from the very beginner stages of LinkedIn Ads all the way through 1% expert. Plus, there's an upgraded tier that we're calling the super fanatics and for an extra $200 a month on your subscription, you get access to weekly group coaching calls with me and the B2Linked team. If this is your first time listening, please hit that subscribe button. But if you're a regular listener, please do do us the honor of leaving a review on Apple podcasts. And I'd love to shout you out live. With any questions, suggestions, or corrections on the show, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. I'm cheering you on in your LinkedIn Ads initiatives.

Career Retrospective with Mira Sorvino. Moderated by Stacey Wilson Hunt, New York Magazine. Mira Sorvino can next be seen in the hit ABC series MODERN FAMILY in 2018 and in Audience Network's series CONDOR, opposite Max Irons and Brendan Fraser. Prior to that, she was seen in Adam Marino's BENEATH THE LEAVES and also played pivotal roles in the drama series INTRUDERS for BBC America, as well as arcs on the series STALKER and FALLING SKIES. She won an Academy Award®, Golden Globe and several additional honors for her performance in MIGHTY APHRODITE. Her other credits include TRADE OF INNOCENTS, UNION SQUARE, HUMAN TRAFFICKING, RESERVATION ROAD, QUIZ SHOW, SUMMER OF SAM, ROMY AND MICHELLE'S HIGH SCHOOL REUNION and NORMA JEAN AND MARILYN. She is a Harvard graduate and an official ambassador for the United Nations on Human Trafficking. In that role, she has traveled the world on behalf of the UN and testified to Congress on human trafficking and atrocities occurring around the world from Mexico to Darfur to here in the United States.

Our Editor to speak at the Podcast Show Visit https://podnews.net/update/span-fr-it-es for all the podcasting news, and to get our daily newsletter.

While the Audience Network placement has earned its bad reputation among Meta advertisers, there may be times when you should keep it on...

Show Resources Here were the resources we covered in the episode: NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript AJ Wilcox Have you thoroughly tested the LinkedIn Audience Network yet? Some big changes have been made to it recently. And there's a lot to appreciate. Today on the LinkedIn Ads Show, we're diving into the LinkedIn Audience Network. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. AJ Wilcox Hey there LinkedIn Ads fanatics. If you're like me, you've seen the option for enabling LinkedIn Audience Network and sponsored content campaigns for years. Maybe it's something that you've occasionally used, or in some cases, maybe you've always excluded it. Well, LinkedIn recently made big changes to the audience network. And I wanted to bring LinkedIn's product team in to come and talk to us about it. Now we as marketers, we seem to always be shortening things to acronyms. I've called the LinkedIn Audience Network LAN for lots of years. And in this episode, we mostly refer to it by its full name, but don't be confused. It's the same option that I've talked about in the past. Now, Peter Turner was one of the product people at LinkedIn for lots of years. And I've gotten to interface with him for a long time, as he's worked on many different projects. And as I wanted to have an episode all about the LinkedIn Audience Network, of course, I knew he was all over it. And I wanted to make sure we brought him on. And he introduced me to Lipika Gimmler, who's also over it. And so we're trying to kind of dual interview approach. So I hope you like hearing from both Peter and Lipika. AJ Wilcox I wanted to give a shout out to Rob Baijens from the Netherlands. And Rob I'm sorry if I butchered your last name. But he left a review on the podcast and he said, "100% the LinkedIn go to podcast five stars love AJs podcast, he gives so much insights, updates, and inspiration when it comes to LinkedIn advertising and more. What I especially like is not only his guru level expertise, although he is a LinkedIn guru, but the AJ also tells the audience when he simply doesn't know yet asking the audience to share their thoughts. This makes his podcast 100% authentic. I want to apologize to AJ for not taking the time until now to give him the five star review he deserves", with a little smiley face. "AJ, please keep up the good work as you bring so much value to the LinkedIn community. All the best Rob Baijens, the Netherlands." Rob, I don't care how long you waited. I'm so grateful that you left this review. I do try really hard to be truthful when there is something I just don't know or don't have enough data on. So I'm glad you picked up on that. I do have an ego. I don't like to admit when I don't know something, but I try really hard for you guys. Thanks so much for heeding the call when I asked for reviews. So thank you. And of course everyone else, please do follow Rob's lead here and go and leave a review as well. As a reminder, make sure you go back and listen to episode 83. It was the holiday ad Performance Report. We've had about 35 man hours go into producing that episode and the report. If you skip that episode, do go back and listen to it. Okay, without further ado, let's go ahead and jump into the interview. AJ Wilcox All right, Lipika and Peter, I'm so excited to have you guys here. Lipika, let's start with you. Tell us about yourself and what you do at LinkedIn. Lipika Gimmler Hey, AJ, my name is Lipika. And I'm a product marketing manager at LinkedIn. And I work on the LinkedIn Audience Network. And I typically sit at the intersection of our product build and our go to market teams, really helping in the formulation of product value propositions as well as partnering with our product teams in continuing to build meaningful solutions for our customers. AJ Wilcox Fantastic. And, Peter, same question to you. Peter Turner Hey AJ, great to be here. I've been at LinkedIn for a little over six years now. I've had a variety of roles focused on different partnership programs. Throughout this time, one of those programs has been the LinkedIn Audience Network. And I've been a part of the growth of LinkedIn Audience Network from its founding. And now my team looks after the partnerships and ecosystem strategy necessary to keep growing the value we create for marketers. AJ Wilcox That's awesome, Peter, as long as I can remember you and I've been talking about the LinkedIn Audience Network. The impetus for this whole interview was I haven't had an episode about the LinkedIn Audience Network. And I've always been telling myself as soon as I can have Peter on that's when we're going to have an episode. So this is the culmination of that. Really excited to have both you and Lipika here. Well, I think we need to start out with just a general definition here. What is the LinkedIn Audience Network? I'd love for you to tell us even more about how it works, what it's used for? How we see it within campaign manager. Lipika Gimmler Yeah, absolutely. So in a nutshell, the way we describe the LinkedIn Audience Network is that it's a placement available within LinkedIn suite of advertising products. So it essentially enables our advertisers to reach their targeted professional audiences at scale across a network of vetted publishers really to maximize their advertising outcomes. So by leveraging the LinkedIn Audience Network, what advertisers can do is number one, they can extend the reach of their sponsored content campaigns, to LinkedIn professionals who happen to be active on trusted third party apps and sites and advertisers are also able to boost campaign performance across full funnel objectives. So by leveraging the LinkedIn Audience Network, they can achieve better return on adspend and improve their marketing outcomes by really activating their campaigns across both the LinkedIn feed and the LinkedIn Audience Network. So it really is a powerful, powerful tool that should be considered by advertisers who want to really expand the scale of their B2B campaigns. AJ Wilcox And I love the audience network for the exact reason. When we're just advertising on LinkedIn, it almost feels like we're bidding on someone and we're waiting for them to come back to LinkedIn. But through the LinkedIn Audience Network, we're able to reach those exact right professionals, with the right targeting pretty much all the way across the web. So I'm a big fan. Lipika Gimmler Yep, absolutely. And that's exactly what the product was designed to do is to really work in partnership with a LinkedIn feed to help our advertisers ultimately reach their intended audiences across the touchpoints that matter whether that's on the platform, or whether that's off the platform. So it really is a fantastic tool to consider experimenting with. AJ Wilcox Perfect. And Peter, tell us about how LinkedIn decided who would be a great publisher to partner with on the audience now? Peter Turner Well, first, we couldn't have an audience network without publishers. And so we're deeply grateful for our publishers and the role they play. Our publisher partners strategy is one that is deeply rooted in our principles provide value to our B2B marketers. And we do this by extending campaign scale and reach while helping ensure that their brand messages appear in safe environments. We look at both quantitative data like the relative level of invalid traffic on a publisher as well as more qualitative reviews of their ad experience and ad load. We prioritize publishers that we know to be spaces where our professional audiences are present and engaged, and we have checks and balances in place to bid on quality inventory. Because brand safety is incredibly important to our advertisers and to us, we work with leading partners like DoubleVerify, Integral Ad Science, and Pixelate to help protect marketer campaigns. AJ Wilcox And what I love about this is it seems like every ad platform who has an audience network, the general feel is it's going to be a lower quality network. But I've never felt that with LinkedIn, it always feels like there's premium placements. And I would imagine that you're probably to thank for that. Peter Turner Just like with LinkedIn, we take brand safety very seriously and want to make sure that marketers can trust coming off LinkedIn as much as they trust running from their campaigns on LinkedIn. AJ Wilcox Most of us know that the various display networks out there for digital marketers are commonly regarded as being low quality. So how is the LinkedIn Audience Network different from the Google Display Network? And Facebook's Audience Network? Lipika Gimmler Yeah, that's a great question. And to really summarize it succinctly, the LinkedIn Audience Network is truly designed and built differently from other audience networks, as it's ultimately rooted in enabling our advertisers to reach highly coveted professional audiences and engage b2b decision makers across the touchpoints that matter, and do so at scale. So we consider our audience network to actually be a core part of our ad placement offering. So it's considered to be a truly vetted product from both a performance standpoint and from a brand safety standpoint, as Peter alluded to, so advertisers who are looking for ways to further scale their campaign and engage with their target professional audience across the surfaces that matter, find a lot of value in leveraging our audience network, as we've had studies show that marketers can achieve up to nine times more monthly touch points to reaching LinkedIn members who tend to be more active on our audience network. This is definitely something that really does set us apart from other audience networks. And we've also invested a lot in making sure that we reach and target the right audience through integrations to third party supply sources, and bolstering our audience graph. And of course, doing so safely with leading brand safety and suitability solutions through the partners that Peter mentioned as well. DoubleVerify being one of the most recent partnerships that we've forged in the past quarter, Peter Turner AJ, we found that advertisers achieve better return on adspend improve marketing outcomes by by asking their campaigns both on LinkedIn on instant work, and alongside the LinkedIn feed. Advertisers see an estimated cost per 1000 impressions reduced by 47%. And 63%, lower cost per conversions when leveraging the Audience Network. AJ Wilcox And that makes perfect sense to me. This is the right people seeing your message more often. in more places. I like to use this thought idea of like, what makes you cool in high school? Is it one friend who tells 1000 people that you're cool, or is it 1000 different people saying that you're cool. We know what drives popularity, and its multiple sources. I really see that as being one of the the big ways that the LinkedIn Audience Network helps our campaigns. Peter Turner We help LinkedIn marketers be cool. I like that. AJ Wilcox Yeah, exactly. So speaking of cool, what are some of the ways that marketers are using the LinkedIn Audience Network? If you want to share any like cool case studies or what people are doing? That has been really exciting? Lipika Gimmler Yeah, absolutely. So we've actually seen some remarkable case studies of customers leveraging LinkedIn Audience Network for very various use cases such as brand awareness being one that comes top of mind. So an example is a leading technology company that works with LinkedIn primarily because of our zero party and our first party data. So just double clicking into what those terms mean specifically. So zero party data is anything that our members willingly provide us via their LinkedIn profile information. So this is publicly available information that they have on their LinkedIn profile and updated continuously. Whereas first party data is what we can then derive from user behavior on the platform. So an example of this would be engagement data. So this customer in question that leveraged LinkedIn Audience Network for brand awareness, actually leveraged it for a very specific use case, which was Account Based Marketing. So they leveraged our audience network to really reach hard to find strategic members of the buying committee, and were ultimately able to see a 58% decline in CPM or cost per 1000 impressions, and saw 151% increase in their ability to reach CXOs, which was a core audience segment that they were looking to target. Similarly, we've also seen advertisers leverage the LinkedIn Audience Network for consideration campaigns. So here, an example that comes to mind is a client who leveraged the LinkedIn Audience Network to lower cost per clicks by about 65%. And saw an uptick in click through rates by about 90%. And we have another client who saw 2.2 times higher video view through rate, and 2.5 times higher video completion rate and 64%, lower cost per view. So as you can tell from a lot of these examples, the LinkedIn Audience Network is really great for full funnel objectives. So well, brand awareness is sort of an obvious use case for advertisers to use our audience network for we've also seen a lot of our clients use it for consideration and bottom of funnel campaigns as well. Lipika Gimmler We also as a team recently figured out that the LinkedIn Audience Network, if you're using the single image ad placement, you can build your single image ad retargeting audience very quickly. So those are some of the great things I hear you loud and clear for the results that you've seen across these other clients. Peter, what about you? Peter Turner Yeah, you know, it's not just for branding. As Lipika talked about, AJ, we've all seen customers leveraging LinkedIn Audience Network for bottom funnel objectives as well. I didn't get to work with our customers as much. But these examples are so impressive, this one sticks out to me. There was a client who's a leading provider of business cloud communications, who use the audience can work as a way to help their team connect the brand initiatives to business outcomes and saw 65% Lower CPMs while driving 93 times more conversions from CTOs the audience that mattered most to them. And another interesting use case we've seen recently is one in APAC, where an agency client enabled LinkedIn Audience Network for their branding campaign and then built a retargeting campaign afterwards, to retarget audience reach via LinkedIn on instant work enabled campaigns via Legion forms. And they saw a 2x increase in Legion form converts as a result. It's kind of like that example you were talking about AJ building that retargeting audience from a LinkedIn Audience Network campaign. AJ Wilcox We were so excited when we found out that the audience network could build your retargeting audience. I mean, anytime we're going after an audience on LinkedIn, you have to have a minimum of 300 people. It can take a while to build a retargeting audience and 300 people, but it built very quickly on the audience. So I think that's way cool. Here's a quick sponsor break and then we'll dive into the rest of the interview. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. AJ Wilcox If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end. At B2Linked, we've cracked the code to maximizing ROI, while minimizing costs. Our methodology includes building and executing LinkedIn Ads strategies customized to your unique needs and tailored to the way that B2B consumers buy today. Over the last 11 years, we've worked with some of the largest LinkedIn Ad spenders in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call today at B2Linked.com/apply. We'd absolutely love the opportunity to get to work with you. Alright, let's go ahead and jump back into the interview. AJ Wilcox So what some of the work that goes behind the scenes and ensuring that LinkedIn's Audience Network is brand safe, and that advertisers have the controls that they need. Peter Turner AJ, this is one of my favorite questions and one that you know, we spend a lot of time at LinkedIn, a lot of work goes on behind the scenes. So at its core, we want to make sure that marketers feel really confident running off LinkedIn just as much as they do on LinkedIn. And we continuously work to uphold LinkedIn brand safety standards, across both the feed and the Audience Network. There's both manual and automated brand safety checks that we perform as a team. And we partner with industry leaders, such as iOS, DoubleVerify and Pixelate to filter out low quality inventory across the network. And we also have an in house team that manually invests and audits publishers regularly, to make sure that we're prioritizing publishers based on performance and audience engagement to maintain the quality of a network. This is core to what we deliver for our marketers, and really important for my team to get right. Lipika Gimmler Yeah, and in addition to all of the fantastic under the hood protections that Peter mentioned that essentially come out of the box with a LinkedIn Audience Network, something that we're really, really excited to announce, the launch of this quarter is a brand new brand safety hub, where an advertiser can actually design their own brand safety guardrails to reach their desired professional audiences across third party apps and sites, while still remaining aligned with their brand safety needs. So with this new brand safety hub that we've launched, what people can essentially do is number one, they can download and review the entire list of publishers that make up the LinkedIn Audience Network. So as to, you know, take a look at them and ensure there's transparency into what makes up our audience network. In addition to this, they can also create an upload, custom allow lists and custom block lists to be very specific in identifying the publishers that they want their brand messages to appear on. And finally, we also have introduced a new feature where advertisers can now import and apply their own DoubleVerify powered authentic brand suitability and custom contextual targeting profiles to the LinkedIn Audience Network campaigns. So this is a brand new partnership that we've forged with an industry leader like DoubleVerify. So it's a pretty fantastic new feature that can be leveraged by advertisers who use DV in their campaigns. So in addition to all of these new features, we also have category blocking, which essentially leverages tech lab content taxonomy categories, at the campaign level. So a ton of customization, a ton of manual controls that our advertisers can apply in setting up their brand safety guardrails is what they can look forward to, in addition to the automated checks that are already in place within the product. AJ Wilcox Lipika, I have to say, I'm a huge fan of the new brand safety hub. Some of the initial exploration that we did, as soon as we found out that we could upload our own targeting and block lists, we thought, well, hey, what if we started showing ads just to apps, maybe for something like a mobile app? Or what if we blocked apps and just showed to publishers, and we wouldn't have had that level of control without the brand safety hub. So props to you guys for releasing that. That was a really cool release. Lipika Gimmler Yeah, absolutely. It was something that was a top asked by a lot of our customers. And we're really, really excited to be able to bring them to life and encourage anybody and everybody who is sort of on the edge of wanting to test out the LinkedIn Audience Network to kind of give it a go and see how it works out for them from a brand safety perspective, specifically, and obviously, feedback is always welcome. AJ Wilcox So Lipika, I know this is kind of your wheelhouse. I'm curious to ask about what the future of the LinkedIn Audience Network looks like. Lipika Gimmler Yeah, absolutely. So the future for the LinkedIn Audience Network is absolutely bright. And our teams are consistently working to introduce new ad formats and ad placements that are exclusive to the LinkedIn Audience Network. As I mentioned, prior LinkedIn Audience Network is considered to be a core part of our advertising solution. So there's a lot of investment from an r&d perspective, and a lot of investment in terms of really soliciting what our customers are looking for, in terms of what's going to bring them value. So we really are looking to further fortify LinkedIn as a whole as the B2B marketing partner of choice for brands and agencies and the LinkedIn Audience Network is a key component to how we're going to get there. So we're really excited to what's in development. But at this point, there's a lot of under the hood work that's being done. But we're happy to share more about it in the coming months, hopefully, on a future episode that we might be able to guest on again with yourself, AJ, AJ Wilcox Perfect. Well, we'd sure love to have you back for any new developments. That'd be fantastic. Always. So excited to see how fast LinkedIn is moving at coming out with new features, and especially around the LinkedIn Audience Network, I've noticed, I'll be inside of campaign manager and just see something new and go, wow, I didn't even know they were working on that, especially like the brand safety hub, those awesome. We had an episode several back about the cookieapocalypse that's happening. I'm curious how the cookieapocalypse is affecting the LinkedIn Audience Network, especially after chrome stops respecting third party cookies. What can we expect? Lipika Gimmler Yeah, that's really great and a very timely question, because it's definitely top of mind for a lot of folks in our industry. And this is one that our team has really been focused on for the past few quarters to address and to find meaningful solutions for. Ultimately, it boils down to the fact that the LinkedIn Audience Network, again, is truly an extension of LinkedIn, with the anchoring feature being LinkedIn's zero and first party data, our targeting data, that is really second to none when it comes to professional audience targeting. So along with these deterministic data assets, we rely on our proprietary privacy enhancing group identity solution, which essentially leverages LinkedIn first party data to group members based on shared professional attributes. So examples of this could be title or seniority. And this essentially enables us to reach professionals at scale through our first party data and not individual trackers. So we've truly think that B2B can be better served by using group level, and other privacy enhancing solutions that are rooted in this proprietary first party professional data. And with our audience network, advertisers can harness the power of LinkedIn's targeting to really accelerate their marketing outcomes across a network of vetted publishers where their audience is engaging the most. And they're able to do so while enhancing member privacy in an evolving identity landscape. So the investments we're making across LinkedIn within this particular space is definitely being bolstered within the LinkedIn Audience Network as well. AJ Wilcox Perfect. So it doesn't sound like we should be afraid of cookieapocalypse happening, it's not going to shut the LinkedIn Audience Network down. Lipika Gimmler Not at all it is in fact being thought of at the forefront of all of this innovation. So you know, we'd recommend we encourage our advertisers to leverage the Audience Network to really reach their audiences at scale, because it's not something we're necessarily afraid of at this point, but we're actually thriving in the current environment. AJ Wilcox Beautiful to hear. So as we are turning on LinkedIn Audience Network campaigns, and we've been testing them quite a bit, we've noticed that when you turn something on, it's going to react in the auction slightly differently. So I love to ask, like, how does the LinkedIn Audience Network interact within the auction for LinkedIn traffic? How might you scope the right balance of ensuring that you have as much traffic going towards on network as LinkedIn Audience Network? Peter Turner So at LinkedIn, we work to maximize marketing outcomes for all of our customers across all the available placements we have. It's really based on what they're trying to achieve a scale. So our platform algorithms work to show brand messages across both feed and LinkedIn Audience Network that match an average professional target audience first, and then based on the campaigns objective second, and, and at the same time, while considering their budget in bid type. And again, the priority is to drive you know maximum key results, as per their objectives at the lowest cost. And this ultimately decides how impressions are split across the LinkedIn Audience Network and our feed, as our ad platform behaves in a placement agnostic matter, and considers all available placements at par with each other. This also helps ensure that advertising on LinkedIn is seamless and data driven, while being anchored in our robust and proprietary professional audience graph for member interactions with LinkedIn. One suggestion for advertisers, as I'm thinking about the problem presented, you know, prefer testing and monitoring a campaign or forums across, you know, the LinkedIn Audience Network and their feed distinctly would be to run parallel AB campaigns, one with LinkedIn audience network enabled and one without while mimicking the exact same campaign parameters. This way we can assume that 90% of LinkedIn Audience Network enabled campaigns will deliver on LinkedIn Audience Network, while the other would be pure feed campaigns, and better the chance of reaching professionals across both the feed and LinkedIn Audience Network semi-equally. AJ Wilcox And that's exactly what I'd recommend to because you can't run just a LinkedIn Audience Network campaign. So duplicating both campaigns having one set to do the LinkedIn Audience Network, the other set to be LinkedIn only. That's a great way of AB testing the campaigns, so I'm a fan of that approach. All right, so final question for both of you. What are you both professionally and personally most excited for right now or this year. Lipika Gimmler Yeah, I'm personally really excited to see more B2B marketers leveraging the LinkedIn Audience Network and finding interesting use cases for it in their marketing campaigns. A ton of times we connect, when we connect with our advertisers, we find use cases that we hadn't even thought about in the first place. So it's really, really engaging for us to connect with our clients and learn about how they're utilizing the audience network within their toolkit. And there are so many learnings that are to be had by experimenting with the LinkedIn Audience Network and unlocking test budgets for it. So I'd really encourage all of the marketers who are tuning into this episode to connect with your LinkedIn account team, and explore ways by which you can expand the possibilities of what can be accomplished by tapping into, you know, LinkedIn and the LinkedIn Audience Network to achieve your B2B marketing dreams and ambitions. AJ Wilcox Love that. And, Peter, same question to you. Peter Turner This is a fun one for me. So I've got two young boys at home, one and three. And so I'm getting a ton of energy and excitement, watching them learn and grow. And as much as I think about my work at LinkedIn, and specifically on the Audience Network, I spent a lot of time reading about parenting, and how to raise kind kids, and connect it back. That multi dimensional sense of who we all are, is really the key to LinkedIn Audience Network, I spend a lot of time on LinkedIn, but I also spend time elsewhere. And the value that the audience member creates is for marketers to reach me in multiple ways. And I'm very excited about that. AJ Wilcox I'm excited to hear congratulations on being an amazing parent who cares, and is trying to raise kind of children. That's awesome. This kind of concludes the questions I had, do either of you have anything else that you want to add? Lipika Gimmler At this point? Not really, I think this was a fantastic opportunity to really connect with your audience and to chat with you, AJ about, you know, what the foundational concepts are that the LinkedIn Audience Network was founded upon, and just all of the excitement that we have for what's to come. So we're really grateful for the opportunity and the time here, and we hope to come back and share more about, you know, the product roadmap, and maybe talk with customers and learn more about some of the use cases that are using the audience network for so again, appreciate the chance to chat today. Peter Turner And AJ, from mindset, you know, like the open to it, we've known each other for six or so years now working across, you know, various solutions at LinkedIn. And it's great to be on the podcast, and thank you for all you do to champion you know, and and support that LinkedIn marketer. It's not unusual for me to have a question about how to run a LinkedIn ad campaign and think to ask you first, and so I really think of you as an expert on what you do. And so thank you for the time today. AJ Wilcox Well, thank you, Peter. Thank you Lipika! Grateful that you would come and share so deeply with us and answer all my terrible questions. So much appreciate it! And have a great rest of your day. Lipika Gimmler Thank you. Thank you. AJ Wilcox I've got the episode resources for you coming right up. So stick around. Thank you for listening to the LinkedIn Ads show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox Alright! I hope you enjoyed the interview. I wanted to walk you through some great resources we've got for you. If you're looking to learn more about LinkedIn Ads, look no further than the course that I did on LinkedIn Learning all about LinkedIn Ads. You'll find the link in the show notes below. It is by far the most detailed, the least expensive, and the highest production value course out there, so check it out. If this is the first episode you've heard, congratulations, we're excited that you found us. Make sure to hit that subscribe button on whatever podcast player you're listening to. We'd love to have you back next week. But if this is not your first time listening, I would ask you please do leave us a review. Most of these reviews are done in the Apple podcasts section, but if you have anywhere else that will let you leave a review, please do. It truly means a lot to me. With any questions, suggestions, or corrections, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. We're cheering you on in your LinkedIn Ads initiatives.

ANTHONY SMITHFredAnthony “Anthony” Smith is an award-winning television professional with over 15 years experience developing, writing, directing, producing, and editing original short-form and long-form content for television and the web. He has had the privilege of guiding and mentoring a number of producers and associate producers that have gone on to excel both at the NFL, and other sports entertainment media outlets. Over the course of his career, Smith has produced a number of projects featuring some of the NFL's brightest stars. He has produced tent-pole projects for events including the Super Bowl, Pro Bowl, NFL Draft, and NFL Scouting Combine. Smith was one of the primary creative forces behind the NFL's most dynamic and impactful media content. Smith also directed and produced numerous long-form and documentaries for the NFL, including: Jim Brown: A Football Life, Fritz Pollard: A Forgotten Man, and Game Changer: The Journey of the Black Quarterback. He also won a Webby Award for directing and producing The L.A. Marathon, a film on Las Vegas Raiders wide receiver DeSean Jackson's relationship with the late Nipsey Hussle.Earlier this year, Anthony Smith was named Vice President of Non-Scripted Development at SMAC Entertainment; an Emmy-nominated production company and talent management firm, co-founded by Pro Football Hall of Famer Michael Strahan and former NFL marketing executive Constance Schwartz-Morini. The firm represents many notable talents such as Snoop Dogg, Brie and Nikki Bella, Wiz Khalifa, Erin Andrews, Michael Griffin, Bryan Hynson, Curt Menefee, Deion Sanders, and more.SMAC ENTERTAINMENTFounded in 2011, SMAC Entertainment, a multi-dimensional talent management, music, branding and production company, brings together former NFL strategist and marketing executive Constance Schwartz-Morini and Pro Football Hall of Famer and Emmy Award-winning television host Michael Strahan to create a major presence in the sports and entertainment arena. In addition to representing globally recognized talent, SMAC Productions develops a diversified slate of film and television content, with projects setup at primetime cable and broadcast networks including HBO, DIRECTV, Showtime, ABC, CBS, E!, NFL Network, Audience Network, and Nickelodeon, as well as Prime Video. In addition, SMAC has engineered the launch of multiple clothing brands including Collection and MSX by Michael Strahan, two men's clothing and accessory lines available at Men's Wearhouse and JCPenney; MSX by Michael Strahan for NFL as well as Erin Andrews' licensed sportswear collection, WEAR by Erin Andrews. Connect with  Anthony Smith! SMAC Entertainment  

1. Wix Rolls Out Feature To Edit Page Level SEO Settings - Wix has rolled out new SEO settings that provide 100% control of critical technical SEO data at the page level in one place. This update gives businesses the option to custom craft technical SEO related factors like structured data on a page by page level from one single settings page. Going forward, Wix users will be able to accomplish the following two things from the SEO dashboard Review the SEO settings across the website Edit those SEO settings 2. LinkedIn Launches ‘Brand Safety Hub' To Manage Audience Network Placements - LinkedIn has launched a new Brand Safety hub for its Audience Network ads, which will enable advertisers to find out more information about LinkedIn's partner platforms, and create allow and block lists to manage the same.LinkedIn's Audience Network enables advertisers to extend their campaigns beyond LinkedIn itself, and share their promotions across the platform's network of publishing partners, which includes ‘thousands of premium partner apps and websites where LinkedIn members spend their time'. The new Brad Safety hub provides direct control over these placements, which could help to both avoid unwanted placements and improve specific targeting. You'll also be able to apply your own Brand Suitability settings to your Audience Network placements.You can read more about LinkedIn's new Brand Safety hub here.3. TikTok Announces Accelerator & $100 Ad Credits For Small Businesses - TikTok and American Express are launching a brand new program to help merchants reach new audiences and grow their business. The #ShopSmall Accelerator, powered by TikTok and American Express features popular TikTok creators Anna Sitar, Brandon Blackwood & Sofia Bella and will be complemented by a custom Shop Small® soundtrack created especially for TikTok content. This new effort aims to help small businesses stand out in the crowded holiday shopping season and make the most out of Small Business Saturday® on November 26.The #ShopSmall Accelerator is a one stop shop for small businesses who are looking for expert creative guidance from popular TikTok creators, an opportunity to reach new customers by jumping on the latest trend, or a way to boost growth. To help small businesses get started on the platform, TikTok is also giving away up to $250,000 in ad credits to eligible small businesses. Those eligible can receive a $100 ad credit each to use on TikTok after they spend $50 on their first TikTok Ads campaign. See TikTokShopSmall.com for more details.4. TikTok Launches Audience Insights Tools - TikTok announced that advertisers can now use the new Audience Insights in TikTok Ads Manager, which will enable them to drill down into specific demographic details about their audience in the app, including interests, usage behaviors, gender splits and more. TikTok's Audience Insights filters are now listed at the left-hand side of the Ads Manager ‘Reporting' section. Audience Insights is now available globally within TikTok Ads Manager.You can also check out TikTok's Creative Center Insights for broader trend notes, or Ad Library to see what's working in your niche.5. Google Introduces Shopping Tab In Search Console - Google is rolling out a new Shopping tab within Google Search Console that contains more information about your product snippets, merchant listings and shopping tab listings in Google Search. Google announced “eligible online store owners that have implemented product markup will see a new section called Shopping tab listings.” This is rolling out “gradually over the next few weeks,” Google said, “so you might not see any changes for now.”This feature should provide deep insights as to how well your products are performing in Google Search.6. Google Recommends Using Dots For Decimal Numbers In Review Snippet Structured Data - Google updated its review snippet structured data help documentation to now recommend using dot separators for decimal ratings. Google added this section twice to the documentation, in both the reviewRating.ratingValue property and the ratingValue property sections.Google explained that if you are currently using comma separators for decimal ratings in your markup, you'll still be eligible for review snippets. However, Google now recommends that you update your markup for a more accurate interpretation.7. Microsoft Ads Now Supports Video Ads - In September 2021, Microsoft tested video ads in a few countries. Now Microsoft announced that video ads are available on the Microsoft Audience Network and can supplement existing search and image advertising efforts. Microsoft video ads are targeted based on user browsing behavior, LinkedIn, and intent data from Bing search and the Microsoft Edge browser.During testing, Microsoft found that including video in search campaign increased conversions by 50% when compared to search campaigns alone. Microsoft video advertising can vary in length - from six seconds to two minutes. Microsoft offers the following bidding options for video ads: Optimize for impressions: Bid per 1000 viewable impressions. An impression is counted when a viewer watches two seconds of continuous play. Optimize for views: Bid on a single video view. A view is counted when a person watches at least 15 seconds of video or clicks on the ad. Optimize for clicks: Bid per click on the video. A click is counted when the viewer lands on your website.

Sam Jones is an acclaimed photographer and director whose seminal portraits of President Obama, Sandra Bullock, George Clooney, Bob Dylan, Kristin Stewart, Robert Downey Jr, Amy Adams, Jack Nicholson, and many others have appeared on the covers of Vanity Fair, Rolling Stone, Esquire, GQ, Time, Entertainment Weekly and Men's Journal. Jones is also an acclaimed director, creating numerous national commercials for Skype, Sonos, Canon, Target, Dove and many others. Jones' is a sought-after music video director who won MTV's music video of the year for Foo Fighters “Walk.” He has directed videos for Mumford and Sons, Tom Petty John Mayer, and many others.  In 2013 he launched Off Camera with Sam Jones on Directv's Audience Network. Off Camera is an hour-long show created out of his passion for long-form conversational interviews. Jones shares his conversations with the artists, actors, and musicians who fascinate and inspire him most. Robert Downey Jr., Sarah Silverman, Dave Grohl, Laura Dern, Tony Hawk, Matt Damon and Will Ferrell have all appeared on the show. Variety called Jones “one of the few intelligent filmmakers destined for serious artistic success,” and Rolling Stone named I Am Trying To Break Your Heart the fifth best rock film of all time. (Abbreviated Bio taken from https://www.samjonespictures.com/ (https://www.samjonespictures.com/)) ACCESS FULL SHOW NOTES HERE:https://www.heatherparady.com/blog/bestwaytopromote ( )https://www.heatherparady.com/blog/samjones (https://www.heatherparady.com/blog/samjones) QUESTIONS ASKED: How do you move a project forward without being attached to an outcome? How did you make the leap from hobby to career? How were you able to make connections as an outsider? Have you seen patterns recurring through your interviews? CONNECT WITH GUEST: Connect with Sam: https://www.samjonespictures.com/ (https://www.samjonespictures.com/) Watch Off Camera: https://offcamera.com/ (https://offcamera.com/) CONNECT WITH US! Facebook Group:https://bit.ly/2lPut5A ( https://bit.ly/2lPut5A) Youtube Channel:https://www.youtube.com/heatherparady ( https://www.youtube.com/heatherparady) Follow Heather on IG:https://www.instagram.com/heatherparady/ (https://www.instagram.com/heatherparady/) Follow Heather on Twitter: https://twitter.com/heatherparady (https://twitter.com/heatherparady)

Auf LinkedIn hat sich in den letzten Monaten einiges getan – aber Fragen bleiben: Wo geht die Reise hin? Was können wir noch erwarten? Und welche Erkenntnisse helfen uns jetzt schon weiter?🤔 All das beantwortet unser Gast Manuel Kekeisen, Independent Agency Lead DACH von LinkedIn, in unserer neusten Podcastfolge. Euch erwarten “Insights direkt aus dem LinkedIn-Maschinenraum” und viele Details zu den Features, die in der letzten Zeit entwickelt und gelauncht wurden. Vielleicht konnten Maren und Alexander ihm auch noch ein paar Informationen zu kommenden Features entlocken? 💻

Auf LinkedIn hat sich in den letzten Monaten einiges getan – aber Fragen bleiben: Wo geht die Reise hin? Was können wir noch erwarten? Und welche Erkenntnisse helfen uns jetzt schon weiter?

Auf LinkedIn hat sich in den letzten Monaten einiges getan – aber Fragen bleiben: Wo geht die Reise hin? Was können wir noch erwarten? Und welche Erkenntnisse helfen uns jetzt schon weiter?🤔 All das beantwortet unser Gast Manuel Kekeisen, Independent Agency Lead DACH von LinkedIn, in unserer neusten Podcastfolge. Euch erwarten “Insights direkt aus dem LinkedIn-Maschinenraum” und viele Details zu den Features, die in der letzten Zeit entwickelt und gelauncht wurden. Vielleicht konnten Maren und Alexander ihm auch noch ein paar Informationen zu kommenden Features entlocken? 💻

Q: audience network native, banner and interstitial, audience network rewarded video, audience network in-stream video တွေအကြောင်းသိချင်ပါတယ်အကို။ A: audience network ဆိုတာအရင်ဆုံးရှင်းပြမယ်။ audience network က ဘာပြောတာလဲဆိုတော့ Facebook နဲ့ချိတ်ထားတဲ့ တခြားသော network တွေရှိပါတယ်။ ဆိုလိုချင်တာက Facebook တစ်ခုတည်း Meta ကပိုင်တာ မဟုတ်ဘူး။ အဲ့တော့ Facebook ရဲ့ ads platform ကို Facebook boost လုပ်တဲ့ business manager ကိုသုံးပြီးတော့မှ တခြား media တွေမှာ ဥပမာ- games တို့ video site တို့ဘာတို့ညာတို့မှာသွားပြီးတော့ ကြော်ငြာလို့ရတဲ့ဟာလေးတွေရှိတယ်။ Tender မှာလည်းရတယ်။ Tender မှာကြော်ငြာတစ်ခုတက်လာ တော့ သူတို့ရဲ့ question mark sign လေးတွေရှိတယ်။ Why do I see this ads? ဆိုတဲ့ question mark sign လေးတွေရှိတယ်။ ကြော်ငြာတွေမြင်တယ်ဆိုရင် ဘယ် platform ကနေပြနေလဲဆိုတာ ကျွန်တော်က အရမ်းစိတ်ဝင်စားတော့ လိုက်ကြည့်တာကိုး။ အဲ့အချိန်မှာ Tender တို့အထူးသဖြင့် Facebook ရဲ့ audience network က application တွေမှာများတယ်။ game တို့ Tender တို့စတဲ့ application တွေမှာများတာ ဆိုတော့ အဲ့ဒီ network ကြီးတစ်ခုလုံး အဲ့ဒီ software အဲ့ဒီ ads network ကြီးတစ်ခုလုံးက Facebook ရဲ့ audience network လို့ခေါ်ပါတယ်။ အဲ့တော့ Facebook ads manager ထဲမှာသွားပြီးကြော်ငြာရုံနဲ့ အဲ့ဒီ audience network ကိုရွေးထားခဲ့တယ်ဆိုရင် တခြားသော application တွေမှာလည်း ကျွန်တော်တို့ရဲ့ ကြော်ငြာကိုမြင်ရနိုင်ပါတယ်။ အဲ့မှာမှ ကျွန်တော်တို့ကကွဲသွားတာပါ။ in-stream video ဆိုတာက ကျတော့ အဲ့ဒီ audience network က video တက်နေတယ်။ video application တွေဆိုရင် ကျွန်တော် တို့ရဲ့ကြော်ငြာသည် video တွေရဲ့ကြားထဲမှာ တွေ့ပါလိမ့်မယ်။ ပြီးရင် audience network rewarded video ဆိုတာကကျတော့ game ဆော့နေရင်း အကောင်သေသွားတယ်။ အဲ့တော့ အကောင်အသစ်ရချင် တယ်ဆိုရင် ကြော်ငြာကြည့်ဆိုတဲ့ဟာက audience network rewarded video ပါ။ audience network native, banner and interstitial ဆိုတာကျ‌တော့ website တွေမှာ ကြော်ငြာလေးတွေထိုးတဲ့ဟာမျိုး။ ဥပမာ- pop-up လေးတွေပေါ်လာတာတို့ အောက်နားလေးမှာပြေးနေတာတို့ စတဲ့ ကြော်ငြာတွေအကုန်က audience network native, banner and interstitial ပါ။ ဆိုတော့အဲ့ဒီဟာတွေက audience network အကြောင်း။ ဒါပေမဲ့ audience network ဆိုတာကဘာနဲ့ သဘောတရားချင်းသွားတူလဲဆိုတော့ programmatic ads, native ads နဲ့သွားတူပါတယ်။ Facebook ရဲ့ audience network ကိုသုံးတဲ့လူတော်တော်ရှားတယ်။ Facebook ရဲ့ audience network က တော်တော်လေး limited ဖြစ်လို့။ ဘာလို့လဲဆိုတော့ ကျွန်တော်တို့ level up မှာ deal လုပ်ထားတဲ့ third party programmatic ads provider တွေရှိတယ်ပေါ့နော်။ သူတို့ဆိုရင် ဘာတွေပါရလဲဆိုရင်ထားပါတော့ ဥပမာ- Ooredoo sim card ကိုသုံးတဲ့သူတွေပဲပြမယ်။ သုံးတဲ့သူတွေထဲမှာမှ SEC A ဝင်ငွေများတဲ့သူတွေကို ပြောတာ.. SEC A ကြော်ငြာမယ်။ SEC B ကြော်ငြာမယ်။ SEC C ကြော်ငြာမယ်။ စတဲ့ဟာတွေကို ကျွန်တော်တို့သွားလို့လည်းရတယ်။ စျေးကတော့ Facebook ထက်တော့ ပိုကြီးတာပေါ့လေ။ ဒါပေမဲ့ Facebook ရဲ့ audience network ရဲ့ course per bench mark တွေက ဘယ်လောက်ရှိလဲ ကျွန်တော်တို့လည်းမသိဘူး။ ဘာလို့လဲဆိုတော့ မြန်မာနိုင်ငံမှာက audience network ကိုသုံးတဲ့သူက တော်တော်ရှားတယ်။ အကယ်လို့ ကျွန်တော်တို့ဘက်က client တွေက တခြားသော website တွေမှာ ဥပမာ- Viber ကိုလူဆွဲခေါ်ချင်လို့ ဒါမှမဟုတ်ကိုယ့်ရဲ့ website ကိုလူဆွဲခေါ်ချင်လို့ သွားတာဆိုရင်တော့ ကျွန်တော်တို့က Facebook audience network ကိုသုံးတာထက်စာရင် programmatic ads ကိုညွှန်ပေးပြီးတော့မှ ကျွန်တော်တို့ရဲ့ partner တွေရဲ့ programmatic ads ကို သုံးပါတယ်။ ဘာလို့လဲဆိုတော့ targeting option ကအရမ်းကွာတယ်။ #marketing #digitalmarketing #market #career #askalex #askalexmm

Following on from my episode on the Facebook Audience Network last week, this time around I'm checking out LinkedIn's version. It's hard to dig up much on this offering, but here's what I found.

On se retrouve pour une toute nouvelle session de questions/réponses autour de Facebook Ads. Nos experts, Stéphanie Thiffault, Louis Daniel Binette et Antoine Dalmas sont au micro de Social Selling pour répondre à plusieurs questions que l'on se pose dans le groupe Facebook Ads pour Francophones, ainsi que certains sorties tout droit de la J7 Académie. Notre service premium pour Media Buyer avancé.e sur le Gestionnaire de publicités Facebook. Au programme, voici les questions que vous trouverez dans cet épisode :  Quelle est la solution de tracking tierce que vous utilisez le plus avec vos clients Est-ce que les publicités bilingues sont un bon moyen de tester un nouveau marché en Facebook Ads ? Est-ce qu'exclure les visiteurs comprend aussi les acheteurs, les add to cart, les gens ayant fait des checkouts ? Comment savoir si un CPL est excellent ? Est-ce qu'en dupliquant ta campagne, et en augmentant ton budget, tu n'es pas en train de compétitionner avec toi-même ? A quel moment préférez-vous augmenter le budget de votre campagne de 20% ou dupliquer votre campagne pour en avoir deux ? Est-ce que le POWER5 est encore pertinent sur Facebook Ads ? Est-ce que toutes vos publicités ont un format Story et Audience Network associé à présent ? On profite de cet épisode pour vous rappeler que notre groupe Facebook Ads pour Francophones est ouvert gratuitement à toutes celles et ceux qui souhaitent parler ou poser des questions sur le sujet. Notre communauté de Media Buyer est à votre écoute et serait ravie d'entendre vos dernières découvertes sur la plateforme ! Le lien pour nous rejoindre : https://www.facebook.com/groups/pubfranco Concernant l'Académie, vous pouvez candidater en remplissant le formulaire : http://j7academie.com/ Sinon, vous pouvez rejoindre l'Escouade Facebook Ads et récupérer nos derniers tests gratuitement : https://j7media.com/escouade Bonne écoute, L'équipe de J7 Media

If you're running ads on Facebook, you've probably noticed the Facebook Audience Network as a placement option. For most of us, we just let it run as part of our campaign, or we select our own platform options and drop it off the list. But have you ever taken the time to figure out exactly what the Facebook Audience Network is? It's changed a bit over the last few years, so I'm breaking it down and letting you know what, and who, the opportunities are best for.

Show Resources Here were the resources we covered in the episode: Data about cookies Browser fingerprinting Audience segmentation 1st party vs 3rd party cookies How Apple's ITP treats cookies Server side tracking with Google Ads Website demographics episode Sites the LAN shows up on NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover.   Show Transcript Are you prepared for the cookiepocalypse? We're going full prepper on this episode of the LinkedIn Ads Show. Come step down into our homemade bunker. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! If you haven't been living under a rock, then you've likely heard about the impending doom of the browser cookie. Well, a lot of what we do as digital marketers is dependent on cookies. So you may have asked yourself, how much of your work will be affected. The subject is highly technical, so we wanted to simplify it as much as possible for you, just in case you're not a JavaScript developer. I'm going to run you through the basics of what cookies actually are, and what's happening to them. Then we'll get to jump into the cookiepocalypse and how it's affecting LinkedIn Ads specifically. As a bit of a disclaimer here, I did do a lot of research for this episode. But as a favor to those of you who are highly technical, if I got anything wrong here or overlooked anything, please do reach out and I'd love the correction and insights. Credit where credit is due, this is an episode that was requested again by Mark Bissoni like the last one. So thanks, Mark for the great ideass. I think we have one more from you here in the can. First in the news, my apologies for missing last week's episode. Our company went on a retreat, and we went down to beautiful St. George Utah. It was like a four hour drive for us. We rented a really cool mansion that had its own arcade and theater and pool. And we even spent a day at the sand dunes in side by sides and on dirt bikes. All of that was way cool, but my favorite part about it was that because we're a remote team, and we talk a lot over zoom, we discovered that no amount of zoom calls can take the place of the effectiveness of an in person conversation. As an example, a group of us were just sitting at a table working, and a conversation naturally started up. The result of the conversation was after an hour, we got way more movement on our own sales and marketing strategy than we've made the whole past year on it. Our company meetings went very much the same way. We found opportunities that we never would have found over zoom. We set company team and individual goals. And the excitement from that was palpable. Between you and I, I didn't know if the investment in the retreat was going to be a worthwhile expense. But boy, now after having done it, I'm a huge believer in company retreats. If you listen to episode 67, that was all about the organic side of LinkedIn. I have some sad news, our guest Mark Williams, his dad just passed away. I heard from his podcast. So those of you who aren't following that, if you're connected to him reaching out and just passing your condolences could probably go a long way. There have been a couple of LinkedIn features that have been rolled out or are in the process of rolling out some good, some bad. Let's talk about the audience insights tool. We talked about this one in the news section of episode 57. It's a really cool feature where you can go in and look at any given matched audience. And LinkedIn will tell you in great detail about the audiences and what they like and what they're into and what makes them up. And this is a feature we've been really excited about. We got to play around with it a little bit in its alpha or its beta. And now it's fun to see it out in everyone's accounts. If you want to access it go to plan in your navigation instead of campaign manager, and then audiences and then you can click the checkbox next to any of those audiences and click insights, then it will take you to the Insights page. If it hasn't been rolled out to you yet. It should very shortly we've seen it in the vast majority of our accounts. A new update that we were not fans of, LinkedIn made some changes to how they calculate reach. One of our loyal listeners, Tom Tigwell from the UK, he reached out to me about it and said, "Hey, did you see what LinkedIn is doing with reach? Looks like they're sunsetting it." We posted about this on LinkedIn, and Jay Rathell, another one of our loyal listeners, he talked to his rep and clarified a few things. And LinkedIn's response here is actually really applicable to today's topic. He said, as a result of identity changes, we're making updates to reach and frequency metrics in the campaign manager tool. The current reach frequency, and cost per 1000 members reached metrics will be replaced with a one day, seven day, and 30 day averages for each. The key result for brand awareness campaigns will be updated to a seven day average reach. Honestly, because LinkedIn is talking about these being a result of identity changes. I don't see how that's the case. These were already metrics that were done behind the scenes in Lincoln's back end. None of that was actually exposed to us except for general like reach and frequency numbers. So I don't see how that has anything to do with it, but I would love to be corrected there. I will say the reach and frequency numbers really never made sense to me the way they were reported. So it's possible that they're correcting something that never really worked anyway. But even if they were working as planned, I'm not a fan of this change with these metrics being bucketed together into 30 day, seven day, and one day averages. Because I wonder if I set my time range to overlap two of those different buckets, does that mean that my numbers are going to be horribly misreported because it's just taking a chunk of averages. I don't know, this is something we're going to be still exploring quite a bit. But thanks to Tom and Jay for helping us discuss these topics. We also had some interesting occurrences happen in the last few weeks, where some of our campaigns would overspend their budget. So we had two different of our reps reach out to their LinkedIn reps to get an answer of why this happened. And the reps responded in a way that was really mind blowing. So here's what they said, what we ended up doing was in these campaigns, we would lower the budget mid day. And then they went ahead and spent the entire allotted budget from before. So when we asked these reps about what was happening, they said, daily budget changes are not updated in real time, because that could create a loophole in which advertisers could take advantage of the system. For example, an advertiser could set a daily budget of $1,000 at the campaign activation, and then get a massive amount of impressions and clicks, then a few hours later, the same advertiser would lower down the budget to $10, and only pay a fraction of what the ad has been served. In terms, this is by design. And you'd have to wait till the next day to see the new daily budget reflected in the back end. And that answer didn't seem correct to me. Because at any point, if you lowered your budget down, LinkedIn can see on the back end what your budget was, and what changed. So no one would be able to pull the wool over LinkedIn's eyes here, and claim that they should only be spending $10 a day for that campaign. But definitely we expect that when we make a bidding or a budget change, it should be reflected in real time. We asked that same rep for clarification. And they responded, "Let's remember that if an advertiser sets a high budget and or high bids, they are increasing subsequent delivery, and thus chances to receive clicks, conversely, preventing other advertisers who can't compete with that budget to win the auction and push their ads on the platform. This is why even if the first advertiser decides at the end of the day to decrease the budget to minimal cost, our system will still honor the initial budget set for that day." That answer didn't seem very correct either. Then another one of our account managers that this happened to one of their accounts, they launched new campaigns with a daily budget of $100, just as a placeholder. And then after they'd spent about $85, we knocked him down to a $33 daily budget, but then the campaign's just kept spending. So we lowered him down to $20, trying to slam those brakes on. And then by the end of the day, they'd spent $150, which is the original budget plus 50%, which LinkedIn is allowed to spend. But the fact that we had lowered that budget down during the day before that spent happened, that was a little bit crazy. We sent that to the account rep. And this is a different rep altogether, we got a similar response back, but it wasn't word for word. So we know this wasn't just a copy paste from LinkedIn. If this actually is the case, how the auction system works, this is a big deal for us. I would have expected LinkedIn to have some sort of a formal announcement about it. Because the way that it is right now, if you make any changes to your bids, or budgets during the day, they wouldn't actually kick in until midnight, UTC time that day, which could be many hours, if not, most of the day. As we were posting about this, a LinkedIn employee actually commented and said, this isn't how it's supposed to work. I'm gonna reach out to you, let's get those campaign IDs and we can investigate a little bit. So we are working with LinkedIn to figure this out. I hope this isn't the case. I hope our bids and budgets are actually done in real time, and that this was just a one off aberration. But I'm curious if any of you have experienced the same kind of thing too. It sounds like it might not be expected behavior, but we'll see. I want to highlight one review the user on Apple podcasts, Nosremetnarg, I hope I pronounced that right. I have no idea what that is. They said, "Such a great resource, the episode on AV testing." And then they had two minds blown emojis. Thanks so much for leaving that review. And for everyone else. If you haven't already, please do leave us a review. We put a whole lot of work and effort into releasing these podcast episodes. They're totally free. We don't get anything out of it. And so we hope that your fee in a way you can pay us back would be to go and leave a review. It would be sincerely appreciate it. And as a bonus, when you leave a review, I'm going to shout you out and feature you. 9:32 Okay, let's hop into our topic here, the cookie pocalypse. So to understand what's happening with the cookie pocalypse, we need to understand what a cookie is. And it's not very hard to understand. A cookie is just a little text file that a website will stick into your browser through JavaScript when you visit. Okay, so it's a little text file. But what does that text file potentially contain? Well, it contains a randomly generated and unique number that is used to recognize your computer and because As of that, since the website knows who it is that's communicating with, it makes things like online shopping and online banking totally possible. If you didn't have a cookie, if you added something to your shopping cart on an Ecommerce site, and then navigated to a new page, it wouldn't know it was still you and you'd lose whatever was in your cart. I think we can all agree that would be a really annoying user experience. 10:22 The cookie also contains the domain name of the website that actually created it. And a website can actually generate several cookies. It can also store things like user settings, such as your language preference, or special preferences, like how many items show up in a list when the page loads. For user experience, you definitely wouldn't want someone to have to come back and adjust that and change it every time they visit your website. So the cookie is going to help remember those things. The cookie file also is going to hold things like the time spent on the website, or individual sub pages, any data that you enter into forms, they can store as a cookie as well. So your email address, your name, your telephone number, maybe even the terms that you searched for on the site. And then quite a few other pieces of just normal metadata. Things like the expiration date of the cookie, and that kind of thing. So cookies were originally intended to be really helpful in just remembering you so that your user experience on websites was going to be better. And then analytics packages, like Omniture, which is now Adobe Analytics, and Google Analytics found that they could use the cookies to stitch activity together and follow the user journey. For instance, the analytics package can place a cookie on your browser when you arrive on the site. And then when you come back, it can report that you are a returning visitor, and then stitch both this session and the previous session together, since it now knows that these were the same person. So you're really building a profile about who someone is when they're visiting your website, even if you don't have them personally identified. And these were super helpful in stitching user behavior together over multiple sessions for things like your marketing automation system. So how this could work, let's say, and I'm a big fan of Les Miserables. So let's say we have user 24601. That's their unique identifier. They go to your website, and they look at an article. And then three months later, they come back and they look at another article. Well, your marketing automation system would know that this is the same person, because the first time that they came, you gave them a cookie. And then three months later, that cookie is still in their browser. And they can see oh, this is that same user. Then let's say two months later, they come back, they look at something else, and they fill out a form. Before that we only had users who for 601, we know that they visited two different pages. But now after they filled out a form, we've stitched that user together, we now know which two pages they've visited, as well as their name and email address that we collected from the forum. So now we're building this whole profile of which users on the website are more engaged than others. And if your sales team is looking for people to reach out to the engaged users are probably high on that list. And of course, ad platforms realize that they could retarget users based on their interactions with a website. So for instance, if I visit B to link.com, the LinkedIn pixel or the Insight tag it fires, and it's going to check to see if I have a cookie from LinkedIn.com. If it does, it's going to identify me as a LinkedIn member, which they know because they know which member that identifier represents. So then if be two links retargeting audience was set up within campaign manager to say anyone who visits the website, stick them into a retargeting audience, then it would add me. So then the next time I go to visit Linkedin.com, LinkedIn looks at the cookie, and it sees that I had visited B2Linked.com and understands that that should be in a retargeting audience, and then it can start serving me retargeting ads byB2Linked. And this is all really cool. I think the vast majority of people out there, even those who are really concerned with privacy, don't really have an issue with how this is all done. As it doesn't really feel like an invasion of privacy to me. It's more like just being able to cater a marketing experience to someone. But then you have cases where some really bad actors decided to exploit cookies in a way that took way too much data about users, and they even used it for invasive or unethical practices. And of course, when unethical behaviors happening, it's right for everyone to be up in arms and start creating legislation to shut it down. And I think it's important to understand that cookies were never meant to be the solution that they've become. They were created for things like remembering who someone is, but then they were co-opted later by marketing and other purposes, to try to do statistics and analysis that they were never really intended to do. So cookies have always been a little bit imprecise, a little bit problematic, but we've made do and there are two kinds of cookies. There's a first party cookie and a third party cookie. 14:52 So let's talk about the differences between those. First party cookies are highly trusted. When you're visiting a site that seit places a cookie in your browser. So for instance, if I go to LinkedIn.com, in my fresh browser, brand new installation, LinkedIn is going to put a cookie on my computer after I've logged in identifying me as AJ Wilcox, and associating that with my unique LinkedIn ID. That way, if I open up a different browser tab, it still knows it's me. Now this war on cookies is not directly targeting first party cookies. Although I believe that there are some casualties with this one that we'll go over. First party cookies only work on the website, which created them and they are considered essential cookies by data privacy laws. So this is great, because those of us who really appreciate the user experience that cookies provide, those are most often done with first party cookies. And we're likely not going to see anything changed there. But third party cookies are totally different. They're not nearly as trusted. This would be like if you visited B2Linked.com and then Linkedin.com placed a cookie in your browser. Which it can do because B2Linked has the LinkedIn insight tag installed. So technically, LinkedIn could do that they could place a third party cookie on your computer, when you're visiting our website. It's my understanding that third party cookies were mainly created for marketing and analytics. And so they started out innocent enough things like being able to just retarget you with certain ads, because you'd landed on a certain page before, I think most people would be okay with that kind of behavior. But then some really unethical marketers took it to the point of tracking users without their consent across the whole web, they can personally identify you, they can sell that information to data aggregators, and use it however they wish. And then really bad actors have even used third party cookies, to steal your identity to hijack your browser fill your newsfeed with propaganda, and all those things that maybe many of us remember spyware, adware that would infect your browser. So the war against cookies is really a war against third party cookies. You've always been able to go and clear your cookies, which is something I would do, if I were ever inundated by a certain kind of ad that I just didn't want to see anymore, I would jump into my browser and delete that cookie or just delete all my cookies. You can also serve in incognito mode, because that's not going to store the cookie past when you close that session. And the vast majority of browsers now have a mode called Do Not Track that you can turn on and it's just going to throw the cookies away. 17:22 All right, so then we have the cookiepocalypse. And this all originated from Apple. Because obviously, there's no reason for Google or Facebook to enforce privacy around cookies, because both of them own ad platforms that rely heavily on cookies. Also, Google owns Chrome, which means it can technically gather any behavioral data it wants, although Google claims to keep it very sparse on the collection of personally identifiable information in the browser. So those two brands highly invested in cookies. But then you have Apple who has no dog in this fight whatsoever, because it doesn't have an ad platform or a retargeting solution. So they took the angle of deciding to step up and become the consumer watchdog, your privacy guardian, and it's definitely good branding. If I were on Apple's team, I definitely would have been proud of this idea, too. But it definitely stepped on a lot of toes. Google, Facebook, and all pretty much digital marketing platforms around the world were all negatively affected here, the technology that they run on was under attack. So the way this worked is when Apple released the iOS 14 update the Safari browser, which is the main browser that all Apple devices use, it used something called ITP, or intelligent tracking prevention, to basically stop storing third party cookies. And in my opinion, this wasn't a huge deal, because so many people on Apple devices actually don't use Safari, they use the Chrome browser. So I didn't expect to see a ton of data loss. But then when Apple released the update for iOS 14.5, when it did was at the operating system level, it stopped storing third party cookies. So no matter which browser you are using, whether it's Safari, or Chrome or anything else, it would just block the third party cookies from being stored, regardless of the settings that you had in your browser. They were all overruled. So now any Apple device that's an iPhone and iPad, your MacBook Pro, would essentially stop providing accurate reporting data inside of analytics. And this is crazy because at least in the US, Apple traffic represents about half of all the traffic. So it's absolutely huge the effect that it has. And that's the reason that we're calling it the cookie pocalypse. That put a lot of pressure on all the other tech companies because they don't want to be seen as trying to take advantage of someone's privacy. So they all felt the need to follow suit. Mozilla Firefox was right behind positioning itself as the privacy first browser. And I'm fairly certain that this was the first browser to set up the ability to change it to a Do Not Track setting that told websites not to track the user. That eventually became the default. So then we lost tracking for Firefox users as well, regardless of which device they were using, if they were on a Windows or Android or whatever. Then Google Chrome stepped forward and did something that I was not expecting, back in January of 2020, it announced that it would block third party cookies by 2022. But then, in June of 2021, they delayed it until mid 2023, which is good because it's 2022 right now at the time of recording, and we still have a little while. And if you had asked me a couple years ago, I predicted that because Microsoft has become such an advocate for user privacy, that Microsoft Edge would have beaten Google to the announcement. But I never saw an announcement like that. And I think I figured out why I'm fairly certain that the Microsoft Edge browser runs off of the architecture called chromium, which as you guess it is the architecture of Google Chrome. So basically, Microsoft Edge, as soon as Google Chrome makes this change, Edge would follow suit automatically. And I'm obviously overgeneralizing what's happening here, because with Apple's logic of intelligent tracking prevention, it can decide whether to block a cookie or to accept it just based off of their own intelligence. So my understanding is that no cookie is really safe. ITP inside of Apple, or the logic within any browser can decide whether to block a first party cookie, or it could even on rare occasions, decide to keep a third party cookie. So if you run a website, one of the things that you can do to make your cookie more likely to persist is have a login on your site, since a user who logs into your site and gets a first party cookie to remember that. So the next time they come back, they don't have to enter their username and password for the 30th time is really helpful to users. And so Apple and all the browsers are going to be a lot more likely to keep that cookie because it represents being behind a login, which is already showing a lot of trust. I have an article down in the show notes that has a great breakdown of the logic that Apple's ITP takes with cookies, and you can go and compare that it's from a site called cookie saver.io. So here's a quick sponsor break, and then we'll dive into what this means for us as digital marketers. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. 22:19 If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end. At B2Linked, we've cracked the code to maximizing return on investment while minimizing your costs. Our methodology includes building and executing LinkedIn Ads strategies, customized to your unique needs, and tailored to the way that B2B customers buy today. Over the last 11 years, we've worked with many of LinkedIn's largest spending advertisers. We've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call at B2Linkedin.com/apply. We'd absolutely love to get to work with you. 23:08 Alright, let's jump into how this all applies to LinkedIn advertisers. There are a whole bunch of different marketing solutions that are affected by this. First off, I think we need to talk about analytics. You may have noticed that Google Analytics came out with GA 4 in pretty peculiar timing. It would have been really easy for Google to say because of what Apple's doing, we blame them. We're now trying to find a way around it with a new analytics platform. But Google took the high road, they don't blame Apple publicly. They just shared that they're building from the ground up because the old one had become a Frankenstein's monster. My guess is though, that GA 4 is very much connected to analytics and user tracking through a cookieless kind of world. What about conversion tracking, probably every ad platform you use has a conversion tracking element to it. The way this works with LinkedIn is that when you have the insight tag installed on every page of your website, when the visitor comes after clicking on an ad, it places a cookie in that user's browser. And that cookie identifies you as the same person who just clicked an ad on Linkedin.com. And now you're on another site. So when that user now visits a page of your website that is set up to fire a conversion, LinkedIn sees that user journey that this is the same person who recently clicked on an a, LinkedIn knows which ad, and then registers a conversion for that ad and that campaign, all within campaign manager. My understanding is that LinkedIn has converted all of its cookies from a third party cookie to a first party cookie, meaning it should persist and be respected a lot more. I don't know the technicality of how this works or why it works, but it sure sounds great. So it seems to me that if this is now a first party cookie, and even Apple devices have a cookie duration of seven days, that conversion tracking shouldn't be too badly affected. Even inside of a Safari browser. or someone can still click from ad to landing page to a thank you page and still have that all reported back to LinkedIn. That being said, we have seen a significant variation in click conversions reported in campaign manager versus the actual form fills that we find within the CRM. I love to hear if you guys are seeing the same thing with conversions in campaign manager being under reported, I know that LinkedIn is working on solutions behind the scenes trying to bridge that gap. But if what we're seeing right now is all Apple devices and we're seeing in effect, when Chrome stops accepting third party cookies in 2023, looks like midyear, we'll probably end up seeing twice the impact. So I can't overstate the importance of making sure that your form data is all flowing into your CRM because really, who cares about what the conversions number is inside the ad platform, if you have an actual record in your CRM with a name and an email. That's the only way as far as I'm concerned to make sure that you have 100% accurate way of tracking conversions. 26:02 Then we have retargeting solutions. LinkedIn is web retargeting is 100% reliant on cookies in your browser. So once third party cookies are gone without further development, I just don't see the technology even still working. I haven't heard anything from LinkedIn on this. And I do hope they're working on a variant that will live past 2023. But it's a little scary to me right now looking at the future of LinkedIn is website retargeting solution. So even if the LinkedIn insight tag places a first party cookie for retargeting purposes, I'm still not sure it can be reliably recognized for retargeting when they come back to LinkedIn, especially if it's outside of Apple's seven day cookie persistence window. What about the LinkedIn Audience Network? Well, the LinkedIn Audience Network or LAN, as they refer to it internally at LinkedIn, it's the ability to show your sponsored content ads to very specific users, even when they're not on Linkedin.com. So LinkedIn has a network of over 1000 really high quality sites and apps that it can show members ads on, it's great, and I highly recommend it. And if you remember from Episode 22, we talked about which sites and apps that LinkedIn Audience Network actually can reach. While I don't recommend the Audience Network on either Google or Facebook, I love it on LinkedIn. So the way that the LinkedIn Audience Network works from my understanding is that when you're logged in to linkedin.com, so obviously LinkedIn knows who you are, it places an identifier cookie in your browser. And then when you visit one of those partner sites, LinkedIn has a script on that page to check the LinkedIn cookie and see if there are any advertisers who are specifically wanting to target you. And then your inventory enters the auction for advertisers to target you. My thought is that this is negatively going to be impacted by the cookie pocalypse. But I'm just not sure how much it's being affected by it. I'm guessing that the LinkedIn cookie, even if it is first party, probably won't be able to reliably be read by those partner sites. Or if they can read that cookie, the first party cookie would be gone after seven days, if this isn't an active LinkedIn user who's logging in at least every seven days. So if that stops working, that would truly be sad. 28:10 Another one is that website demographics. We talked all about this one on episode 54. But one of the little appreciated features of LinkedIn is the free website demographics that you get just by putting the Insight tag on your website and letting it run. I actually call it LinkedIn analytics, because it's so similar to that of like Google Analytics, or Facebook analytics. What it does is it shows the professional makeup of those who are visiting your website. From my understanding, this works by the LinkedIn member having their Linkedin.com cookie in the browser, which is identifying who they are. And then your insight tag on your website, inspects that cookie, and then reports it back to LinkedIn, who you are. And because of privacy, obviously, they're not going to expose that to you, but they will aggregate that behind the scenes to show you general information about the different job titles who are interacting with your website, or which companies are coming the most often are the levels of seniority, etc. There's like nine different reports in there. And similar to LinkedIn, Audience Network and retargeting and any other products that relies on the LinkedIn insight tag and browser cookies, I don't know what the effect will be, but I'm guessing it's going to be significantly adversely affecting each of those products. And they may not be useful after like mid 2023. Since I love this product, I really do hope that LinkedIn finds a way to make it continue past the cookiepocalypse. 29:35 So now that I've totally scared you. Let's talk about the different actions that you can take in preparation for the cookiepocalypse. Remember I told you we were going to be full prepper on this episode. Get that tinfoil hat ready. Jump on down in the bunker. My first recommendation is around LinkedIn website retargeting. I'm predicting that after 2023 LinkedIn's website retargeting feature won't be nearly as reliable, but what that means If you want to take advantage of it now while we have it. I haven't been very bullish on LinkedIn's website retargeting in the past, just because it's weaker than other solutions. But boy, it's really capable of producing lower cost traffic on LinkedIn, and continuing to tell a segmented story. So I'm definitely a fan of it. Use it while you've got it. But in addition to that, LinkedIn has all of these event based retargeting features that happens just for those who are on the platform. And these have nothing to do with cookies, every action that someone takes on Linkedin.com. LinkedIn knows who they are and what action they took. So it's just keeping track on the backend. So I would highly recommend take advantage of things like single image ad interaction retargeting, or 25% video viewers, or form retargeting company page visits. If they're interested in a LinkedIn event, really anything you can take advantage of there. In the past, I've always recommended using Google and Facebook's retargeting features. And that certainly isn't changing here. Google and Facebook are by far the most advanced ad platforms on the planet. So I'm not sure how their tech is going to keep working. But if anyone is going to have a retargeting solution that works, it's going to be theirs. So definitely set up LinkedIn website retargeting, but also have Facebook and Google's as well. And then all your platforms can all hold hands and sing Kumbaya around the fire. You may notice that this is going to shrink the size of your audiences on LinkedIn from your retargeting campaigns. So you may find that you have to combine retargeting audiences just to get large enough list sizes. This obviously isn't great. But combining multiple lists is much better than just having retargeting audiences that won't run. If you've never paid attention to it, go check out website demographics now. If you have the LinkedIn insight tag installed, you've already got this make use of it. Now while the sun is shining. Because after cookiepocalypse is over, we don't know if this is still going to work. Similarly, use LinkedIn Audience Network in your sponsored content campaigns as much as possible before it may go away. Like I mentioned before, CRM tracking from your LinkedIn Ads is critical. If you don't have form fields coming from your LinkedIn ads being passed into your CRM with UTM parameters or other tracking parameters, informing you where those leads came from which ad they clicked, etc, you need to stop the presses right now and go get that set up. That is table stakes. There's another awesome feature on LinkedIn that isn't going to be affected by cookies going away. And that is the list uploads feature. You can always upload lists of individuals or company names for targeting or for exclusion back into LinkedIn. So make sure you are building your lists. When you own someone's email address, you can then do a lot with it, you can upload it into so many different ad platforms, as well as email them through your marketing automation solution. So build those lists, own that data. Because if you're just using LinkedIn targeting, you'll pay dearly, and you're just building on rented land. But there's so much more you can do if you actually own that data. 33:07 So let's get really technical. Here again, let's talk about the different alternatives to cookies that people are figuring out. One that I'm hearing a lot of advanced Facebook and Google advertisers doing is called server side tracking. There's a cool article all about this that we've linked to in the show notes by a site called Magic X. Sometimes it's called server to server or S to S, it works by cutting the user's browser completely out of the picture. Instead, the ad platform either Facebook or Google, in this case, it's going to cooperate right with your website's web server. It's capturing info about the user session directly from the server. So the ad platform, it's going to assign a unique identifier, because Facebook obviously knows exactly who you are. So they can link your identifier and your identity on their side. And then your website's server is going to receive that identifier and send information back to Facebook about the pages that it loaded during that session. And then when a conversion occurs, Facebook receives it right through its API. So there's no need to check the user's cookies in their browser or anything like that. This is the solution that the largest advertisers are using now. And there's a marketer by the name of Simo Ahava that I have great respect for. If you're running Google ads, there's an awesome article by him all about how to set up serverside tagging and tracking with Google ads inside of Google Tag Manager. So that's down in the show notes below at simoahava.com. Simo, if you're listening, huge fan. There's also another technology called fingerprinting. And again, really cool article about fingerprinting down in the show notes below. This one is by pixelprivacy.com, but fingerprinting works by the website creating a profile around each browser that's accessing this profile. It's a combination of your browser type, your browser version, your operating system, which plugins you have enabled, your timezone, language, screen resolution, and potentially a bunch of other active settings. And you might think that packaging this up is all pretty generic. But when you realize that any specific combination of all these browser elements is only going to occur about one in every 286,000 browsers, you can see how you might be able to consider it reliable as a marketer. And that's just the information about the browser to identify a user. So you can imagine a business could combine the browser fingerprint with its own data about you. So let's say that you fill out a form, they can then combine that data with now your name and email address, and then they can place you into some sort of a behavioral segment that they could follow up with. I don't hear a whole lot about fingerprinting. So it's possible that fingerprinting is even one of the things that server side tracking is using. But I don't know, that's a little past my paygrade. I do know that under GDPR, browser fingerprinting isn't illegal, at least not yet. So this is something that people are doing. I think server side tracking is so cool. I really wish we could do it on LinkedIn. So I hope LinkedIn releases a version of server side tracking that us LinkedIn advertisers can use. Bonus points if it makes the audience Network website demographics and retargeting more accurate. All right, I've got the episode resources party coming right up. So stick around. 36:25 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. 36:36 All right, like we talked about here in the episode, there's an article by ionos.com all about what cookies are. There's the pixelprivacy.com article all about browser fingerprinting. There's a termly.io article all about first party versus third party cookies. There's the cookiesaver.io article all about how Apple's intelligent tracking prevention treats cookies. So if you're a site owner who deals with cookies, that's a great one to read. There's of course, the Simo Ahava article all about server side tracking with Google ads. And then we mentioned a few episodes, there's the website demographics episode, Episode 54, that you'll definitely want to check out if you haven't already. And then episode 22, we talk about all the different sites and apps that LinkedIn Audience Network can show up on. If you or anyone you know, is looking to learn more about LinkedIn Ads, point them towards the course that I did with LinkedIn Learning. It's of course linked to here in the show notes below and it's by far the least expensive and the most in depth course out there. If you're not already, subscribe to this podcast, if this was great info and you want to hear more geekiness about LinkedIn Ads in the future, hit that subscribe button. And then like I talked about before, please do rate and review the podcast. It makes a huge difference to me and I would be personally very grateful. If you have any corrections for us or suggestions for other episodes, or even feedback about the show, reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

Sam Jones is an acclaimed American photographer and director whose portraits of President Obama, Sandra Bullock, George Clooney, Bob Dylan, Kristin Stewart, Robert Downey Jr, Amy Adams, Jack Nicholson, and many others have appeared on the covers of Vanity Fair, Rolling Stone, Esquire, GQ, Time, Entertainment Weekly and Men's Journal. His collection of candid celebrity portraiture, The Here And Now: The Photographs of Sam Jones, was published by Harper Collins. Other published works include Non-Fiction, a collection of cinematic portraiture, and Some Where Else, a photographic book and musical collaboration with musician Blake Mills.Sam is also an acclaimed director, creating numerous national commercials for Skype, Sonos, Canon, Target, Dove and many others. He is a sought after music video director who won MTV's music video of the year for Foo Fighters Walk. He has directed videos for Mumford and Sons, Tom Petty, John Mayer, and many others. He also directed the multi-award winning interactive video for Cold War Kids' I've Seen Enough.In 2013 Sam launched Off Camera with Sam Jones on Directv's Audience Network. Off Camera is an hour long show created out of his passion for long form conversational interviews. Via worldwide broadcast, online magazine, and podcast, Jones shares his conversations with the artists, actors, and musicians who fascinate and inspire him most. Robert Downey Jr., Sarah Silverman, Dave Grohl, Laura Dern, Tony Hawk, Matt Damon and Will Ferrell have all appeared on the show.Sam directed the feature length Showtime Documentary Lost Songs: The Basement Tapes Continued, a film that reexamines Bob Dylan's Basement Tapes and documents new recordings of lost Dylan lyrics by Elvis Costello, Marcus Mumford and others in Capitol Records Studios. The film features Bob Dylan as narrator, and documents the exciting collaboration between some of the most successful current artists in music and a 26-year-old Bob Dylan. The film premiered on Showtime Networks.In 2002, Sam started his feature-length documentary career with I Am Trying To Break Your Heart, which chronicles beloved indie-rock band Wilco's tumultuous recording of their acclaimed fourth album, Yankee Hotel Foxtrot and his most recent feature length documentary, Until The Wheels Fall Off, a portrait of the life and career of legendary skateboarder Tony Hawk, was released earlier this year.Sam lives in Los Angeles with his wife and three daughters. On episode 186, Sam discusses, among other things:The unholy trinity of skateboarding, bands and zines.Finishing what you started.The amazing saga of his documentary about the band Wilco, I Am Trying to Break Your Heart.How the town he grew up in, Fullerton, California, influenced his path in unexpected ways.Photography seeming like the safe choice.Confidence.The shift that occurred as he gained experience.His TV show / podcast, Off Camera and what he learned from doing it.The societal change in the way we see famous people.His documentary about skateboarder Tony Hawk, Until The Wheels Fall Off. Referenced:Neil BlenderGordon & SmithMark BosterHugh GrantSteve MartinLaird HamiltonRobert Downey Jr.Tom CruiseDax SheppardKristen BellTony HawkRodney Mullen Website | Instagram | Off Camera | Documentaries“Just like if you're a kid and you didn't grow up with a swimming pool in your back yard you're gonna figure out a way to get invited to go swimming at your friend's house. And so when I get an idea and I want to see it through, I don't see the obstacles as things that will stop me, I just seem them as necessary parts of the process.”

In today's Shopify ecommerce podcast, my guest is Daniel Debow from Shopify. They recently launched a new product called Shopify Audiences.In recent years, regulatory and commercial privacy changes have affected how merchants can find new customers. Merchants were finding it hard to adapt to these changes while advertising costs (CPMs) increased as much as 300%. This was a problem Shopify needed to fix!Through Audiences they have created an opt-in merchant network to share data anonymously, and lower advertising costs. Merchants on the network are now able to build an audience list directly from their catalog - port it over in a privacy-safe way to ad platforms - and leverage machine learning to find new, high-intent customers for their products. Based on Shopify's aggregated conversion signals across shops, they find customers most likely to be interested in the product, lowering CPMs and ultimately increasing working capital for merchants. Ultimately, what can be measured can be improved. Shopify's unique view into conversion insights also helps to close the loop between the ad and the action - and provide accurate reporting that guides merchant decisions.The product is currently available to Shopify Plus merchants who use Shopify Payments and have shops in the US and Canada. We launched the product with Meta, and plan to open up to new platforms such as Pinterest and TikTok this year. Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us at hello@ecommercefastlane.com or through any of our social channels. We love hearing from our listeners!Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

If you're optimizing your Facebook ads for ThruPlay and you're getting results that are just too good to be true, they probably are. And I will be that it's related to the Audience Network Rewarded Video placement. Here, I walk through what ThruPlay is, how I spotted a problem with my campaign, and the weaknesses of this placement and Facebook ads optimization in general. Don't forget to subscribe, rate, and review!

À cours d'idées de visionnage ? Peut-être que vous n'avez pas encore vu les séries de notre reco du weekend qui valent le détour. Ramy Les deux saisons de Ramy sont disponibles sur Starzplay et même si officiellement la comédie de Hulu a été renouvelée pour une saison 3, cette dernière tarde à sortir… avec une saison 2 qui s'est terminée fin 2020. Mais qu'importe, il est toujours temps de suivre le quotidien de Ramy et sa famille musulmane au sein d'une Amérique bien trop intolérante. Ramy Youssef écrit et joue dans sa comédie où il campe le héros, un jeune musulman d'origine égyptienne perdu dans sa vingtaine à New York. Il va se questionner sur ses origines, son identité, et le spectateur va le suivre également dans ses romances souvent infructueuses et son boulot de diamantaire. https://youtu.be/zUYiqMh5WP0 Tous les stéréotypes tombent dans Ramy qui n'hésite pas à faire la chasse aux idées conçues. C'est l'occasion de pousser les portes d'une famille comme tout le monde, même si physiquement la différence est là par rapport à la majorité des New-Yorkais. Rafraîchissante et émouvante, la dramédie originale saura gagner les cœurs très rapidement. Au générique, on retrouvera Hiam Abbass (vue dans Succession et bientôt dans Oussekine), qui joue la mère de Ramy. Mr Mercedes Aficionados de Stephen King, cette adaptation en série du maître de l'horreur saura vous divertir. Il ne s'agit pas d'une revisite hyper fidèle, mais en tout cas très réjouissante. Diffusée originellement sur Audience Network, Mr Mercedes n'a jamais réussi à vraiment se faire connaître dû à sa diffusion presque confidentielle. Pourtant, elle a toujours connu un fort soutien des fans. Aidé d'un casting cinq étoiles comme Brendan Gleeson (State of the Union), Holland Taylor (The Morning Show) ou encore Harry Treadaway (le Frankenstein de Penny Dreadful), la série imaginée par David E. Kelley a connu trois saisons. Faites connaissance avec un serial killer peu commun… https://youtu.be/8LVC4vWjfHM Mr Mercedes change des autres écrits de Stephen King. Pas de surnaturel (on n'est pas dans Christine même si une voiture est bien en jeu) et pas de la pure horreur comme on le connait avec Carrie ou Ça dans les récentes revisites. Il s'agit plutôt d'un thriller true crime où on retrouve un tueur portant un masque de clown conduisant une Mercedes. La réalisation est froide, moderne et bien sûr un peu absurde. Cela ne fait qu'accentuer l'ambiance oppressante et l'aspect thriller. Quant aux personnages, que dire d'autre qu'ils sont tarés. Chacun a un degré de psychose plus ou moins poussé qui les rend bizarrement attachants. Le produit final est assez intrigant pour s'y intéresser, surtout que ces trois saisons sont disponibles sur Starzplay. Flesh & Bone En une saison, Flesh & Bone a brillé par son aspect artistique et son sujet. Bienvenue dans le monde impitoyable du ballet. Claire Robbins (Sarah Hay) débarque à New York pour intégrer la troupe de ballet. Son passé est mystérieux et semble le rattraper. Mais pas le temps d'y penser puisqu'elle doit donner le meilleur d'elle-même et travailler jusqu'au sang. Créée par Moira Walley-Beckett, ancienne scénariste sur Breaking Bad et également créatrice de Anne With an E, elle s'y connait en personnages troublés qui cherchent une vie meilleure. https://youtu.be/38F6pBo512c Ce qui démarque Flesh & Bone c'est vraiment la volonté de sa créatrice de ne pas édulcorer la violence dans le milieu du ballet professionnel. Seulement, à vouloir dramatiser tous les personnages, ils peuvent paraître un petit peu poussifs et brouillons. Heureusement qu'à côté de ça les scènes de danse sont chorégraphiées au pas près. L'unique saison forme globalement une mini-série qui peut se regarder indépendamment même si on aurait voulu plus d'histoires qui méritaient d'être racontées. Voici trois séries disponibles sur Starzplay à voir ou à revoir. Et en ce moment, vous pouvez vous abonner pour 1,99€/mois pendant 6 mois (offre à durée limitée). Cet article a été écrit en partenariat avec Starzplay.

The Metaverse took as all by surprise when it was announced back in October... We barely are able to cover the real world today. What is the metaverse and what should we expect from it and can we experience it and so many other questions!!! Baz talks to Rick Kelley, V.P. of Global Gaming and Audience Network in Meta and he explains that to us. See acast.com/privacy for privacy and opt-out information.

Facebooks annonse- og handelsplattformer er utformet for å skape mest mulig verdi for folk og bedrifter. Derfor samler vi inn tilbakemeldinger fra folk som handler i Facebook-produktene, inkludert Instagram og Audience Network. Tilbakemeldingene som samles inn, er ment å hjelpe deg med å få bedre forståelse av hvor godt bedriften din imøtekommer kundenes forventninger, og de skal gjøre det enklere å forstå kundenes opplevelser med bedrifter.Kundevurderinger beregnes med en rekke tilbakemeldinger, som kan inkludere informasjon fra spørreundersøkelser og samhandlinger mellom personer og bedrifter. Disse opplevelsene påvirker til slutt kundevurderingen en side mottar, noe som igjen kan påvirke din mulighet til å annonsere fra en side.Lær mer av videoen her: https://youtu.be/g-rZits0fzU  ---Gratis video (3 måter å øke salget på): http://moenco.no/3Gratis PDF Bonus: http://moenco.no/bonus/Husk å abonner:Apple: https://apple.co/3oO9D7FSpotify: https://spoti.fi/3EWvj7aLevert av MOEN & Co, vi hjelper små nettbutikker å vokse.http://moenco.no

In this episode of Bite Size SEO News, I talk about today's top stories you need to know:Story 1: Apple makes a new play for small businesses, taking on Google and MicrosoftStory 2: The Microsoft Audience Network now prohibits gambling, lawsuit, health supplementStory 3: Freelancers can now offer their services on LinkedIn's new gig marketplaceIf you'd like to learn more about me, visit https://richungseo.comRich Ung San Jose SEO 80 Descanso Dr #2315 San Jose, CA 95134 (408) 752-2947 

Today we chat with Adam Shapiro about what it is to be enough, being re-cast in the feature adaptation of a passion project, to the insightful advice Director Jason Winer gave just before testing for a pilot, to starting your own theatre company. From his work on The Affair, Sense8, Grace & Frankie, The Mindy Project, and Snowfall, to his roles in Now You See Me, The House Bunny, and Steve Jobs, as well as on Broadway in Waitress---you've likely seen today's guest before… Adam is currently filming the upcoming season of Showtime's The Affair, and recently filmed the lead role in a new TBS half-hour comedy pilot and roles in the upcoming indie films It Happened In LA (Sundance 2017), Feed, The Female Brain, and Social Animals. He's been seen as Avie Tevanian in Aaron Sorkin's Steve Jobs, arcs the Netflix series from the Wachowskis: Sense8, ABC's Cristela, Audience Network's Kingdom, and the NBC comedy Trial & Error, as well as guest starring roles on Grace & Frankie (Netflix), Snowfall (FX) and The Mindy Project(FOX). Recent television credits include: Bones, CSI: Cyber, The Mysteries of Laura, Betrayal, 1600 Penn, Scandal, Mistresses, and Grey's Anatomy. More Film Credits: Larry Gaye: Renegade Male Flight Attendant, The Answer, Sister, Nobody Walks in LA, Ctl Alt Delete, I Am Not A Hipster, Short Term 12, Now You See Me, A Single Man, The House Bunny, The Den. Adam is also a co-founder of IAMA Theatre Company, and has recently starred on Broadway in the Tony nominated Waitress. Adam was most recently nominated for Ovation Awards for IAMA's LA premiere of The Recommendation by Jon Caren (Winner Best Production 2014) and for Best Lead Actor in a Musical for Hey, Morgan! a world premiere comedy by Matthew Fogel and Isaac Laskin, Directed by Matt Shakman at the Black Dahlia Theatre. More stage credits include: Rent, You are Here, The Accidental Blonde, the world premieres of Leslye Headland's Bachelorette and Assistance (IAMA Theatre Company), and “David” in Paul Grellong's west coast premiere of Manuscript (The Elephant). Guest links: IMDB: Adam Shapiro WEBSITE: ShappyPretzel.com INSTAGRAM: @shappyshaps TWITTER: @adamshapiro WEBSITE: IamaTheatre.com For exclusive content surrounding this and all podcast episodes, sign up for our amazing newsletter at AlyshiaOchse.com. And don't forget to snap and post a photo while listening to the show and tag me (@alyshiaochse)! Show Links: CONSULTING: Get 1-on-1 advice for your acting career from Alyshia Ochse COACHING: Get personalized coaching from Alyshia on your next audition or role INSTAGRAM: @alyshiaochse INSTAGRAM: @thatoneaudition WEBSITE: AlyshiaOchse.com ITUNES: Subscribe to That One Audition on iTunes SPOTIFY: Subscribe to That One Audition on Spotify STITCHER: Subscribe to That One Audition on Stitcher Credits: WRITER: Bebe Katsenes SOUND DESIGN: Zachary Jameson WEBSITE & GRAPHICS: Chase Jennings ASSISTANT: Elle Powell SOCIAL OUTREACH: Bebe Katsenes

Enorme Reichweite erzielen und dabei die richtige Zielgruppe ansprechen: mit dem Microsoft Audience Network hat Microsoft Advertising einen ganz neuen Werbekanal geschaffen. In diesem Podcast erfährst du nicht nur wie du die neuen Kampagnen nutzt, sondern auch welche Ergebnisse sie mit unseren Kunden schon erzielt haben! ||| KAPITEL ||| 00:00 - Intro 00:32 - Das ist MSAN - das Microsoft Audience Network 03:48 - Zielgruppenausrichtungen und Targeting bei MSAN 05:18 - Upper Funnel zum Lower Funnel: die Möglichkeiten bei MSAN 06:48 - So kombinierst du Zielgruppen für das Targeting 09:20 - Anzeigetypen bei MSAN Kampagnen und Import aus Google Ads 13:12 - So funktioniert die Importfunktion in MSAN 14:42 - So sehen die nativen MSAN Anzeigen aus 16:45 - So analysierst und wertest du MSAN Kamapgnen richtig aus 18:55 - Erfolg mit MSAN in der Praxis 22:00 - Ausblick und Zukunft von MSAN

Cuando halamos de publicidad en Facebook por lo general pensamos en los anuncios en el feed, stories , sin embargo, así como ocurre con Google Ads y su red de display Facebook también pone a tu disposición su audience network para que puedas mostrar tus anuncios en sitios de interés de tu público objetivo.

Welcome to episode five of the PocketGamer.biz podcast. This is our regular roundup of the global mobile games market, and deep dive into the issues that matter to you, whatever your role and wherever you are. In this episode we're talking about the current key trends in the games market. Apple, Epic, China. Lawsuits, launches and limitations. Is the app store opening up? Are restrictions on gaming in China going to profoundly impact the country's developers and publishers. And what about esports? The PocketGamer team ponders. We also welcome a new sister site to the PG.biz family, with the launch of Beyond Games. What does the future hold? You can find out here. (02m:30s) Our special guest interview for this episode is the amazing Imran Khan, the sales lead for Facebook Audience Network in Europe, the Middle East and Africa. We're talking about monetisation. Where it is, where we're going and how game developers and publishers are going to be able to take advantage of the change and evolution occurring across the industry. Whether you're an independent developer, a growing studio, or an experienced publisher, trust us, you are not going to want to hear more about the changes and trends that are changing the way your games make money. From waterfall bidding to cloud gaming, hybrid monetisation and more, we dive into Facebook Audience Network's new Future of Monetisation Report: http://fb.me/AMIO (13m:30s) We also run down the biggest events heading your way from Steel Media, from our flagship PocketGamer Connects Digital #8 (September 27th - October 1st) and our next Big Indie Pitch for PC & console developers (September 28th), we have brought together the brightest, best and most brilliant speakers, panellists from around the world. We combine that with all of the opportunities to meet, network and do business with the people important to you and your company. Show Notes Apple, Epic Lawsuit judgement - the saga continues China imposes new restrictions Chinese youth respond Mobile Mavens Respond BeyondGames.biz launches Facebook Audience Network AMIO Report PocketGamer Connects Digital #8 The Big Indie Pitch (PC & Console Edition) We love recording the podcast and we hope you're enjoying it too. If you are, please let us know. You can drop us an email directly to: podcast@pocketgamer.biz or leave a comment on Twitter where we are @PGBiz. If you can leave a comment and a review for the podcast on whatever platform you're listening to, we would truly appreciate it. It's a fast, simple way to help us get the word out to a wider audience and ensure we're bringing you the very best the global mobile market has to offer. Thanks again for listening.

In Podnews today: Visit https://podnews.net/update/san-aucauk for all the podcasting news, and to get our daily newsletter.

Join Torin and Julie this week to welcome Head of Americas for Workplace from Facebook, Christine Trodella. Christine shares how she approaches remote work to ensure it is inclusive, effective, and promotes employee well-being, as well as perspectives on what she is hearing from customers who use Workplace to ensure all of their employees have a voice. . Christine dishes on technology, best practices, safety and her all-time favorite TV shows. About Christine: Christine Trodella has been at Facebook since 2011, where she originally led the Consumer Packaged Goods and Retail teams in Facebook’s Global Marketing Solutions organization. As sales channels evolved, Christine assumed a U.S. sales leadership role responsible for selling Facebook and Instagram solutions to top CPG manufacturers and retail marketers, increasing year-over-year growth rates up to 90%. She then led North and Latin America for Facebook’s Audience Network. She currently leads the Americas for Workplace from Facebook, Facebook's organizational communications platform. Her team helps businesses and large enterprises build a connected culture by leveraging the Workplace platform. Prior to Facebook, Christine held sales leadership roles at WebMD, Yahoo! and AOL. What is your take on this week's stories? Tell us on Twitter, FB and LinkedIn. Thank you to our sponsors and to the team at Evergreen! JobVite: Learn more at www.jobvite.com/catk Prepare yourself for Crazy and the King! Follow us on Facebook: https://www.facebook.com/CrazyAndTheKing More on Torin and Julie: Julie: https://www.linkedin.com/in/juliesowashdisabilitysolutions Torin: https://www.linkedin.com/in/torinellis Cred: Production and Music by: Marcel "DjCellz" Boykin Image provided by Christine Trodella

John Lee from Microsoft Advertising announces exciting new features coming to the Microsoft Audience Network including video ads, Facebook campaign import, and more! We are joined by John and agency experts to break down what you need to know and opportunities for Microsoft Advertising.

Host Melissa Zeloof is joined by Nate Morgan, Global Gaming Lead at Facebook Audience Network, to discuss the rise of in-game ads and the key innovations in this space, the shift to hybrid monetization models, and the opportunities in-app bidding opens up for developers.

Mac Brandt, who sometimes plays Mac on screen, is a seasoned actor. He's been in 64 different projects, both television and film. One of his memorable roles was on Byron Balasco's “Kingdom.” The MMA drama packed a punch back in 2014 upon its premiere, but it never found an audience on the DirecTV's Audience Network. Netflix rectified that this summer, and Brandt talked about the show and its impact. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Facebook Targeting Like a Pro

Welcome to The Horror Writers Podcast, the show with two horror authors discussing all things in the world of horror. Today, Zach and J. discuss a selection of recent horror news stories including John Carpenter's return to Halloween, Alien: Covenant, and Stephen King's Mr. Mercedes receiving a television adaptation. Remember to subscribe and to leave comments. We answer all of them. Be on the lookout for new episodes being posted every Sunday. Episode Links: BOOK CLUB: Bird Box by Josh Malerman - http://amzn.to/1SEGthm Support The Horror Writers Podcast on Patreon - https://www.patreon.com/thehorrorwriterspodcast?ty=h The Horror Writers Podcast Website - http://www.thehorrorwriterspodcast.com John Carpenter returns to Halloween - http://bloody-disgusting.com/exclusives/3392162/heres-told-directing-halloween-exclusive/ First official shot of Alien: Covenant is released - http://bloody-disgusting.com/movie/3392459/first-official-look-alien-covenant-reveals-destruction/ Stephen King's Mr. Mercedes series lands at AT&T's The Audience Network (http://bloody-disgusting.com/news/3392433/stephen-kings-mr-mercedes-goes-series-audience-network/) Cinemax launches first episode for Robert Kirkman's Outcast 2 weeks before its official premiere - http://bloody-disgusting.com/news/3391955/youre-done-preacher-watch-outcast/ J's other podcast: The Intronaut - A Podcast for Introverts - http://theintronaut.com/ Zach Bohannon's Website - http://www.zachbohannon.com J. Thorn's Website - http://jthorn.net

We're days away from Super Bowl 50, which means it's the perfect time for a Simms & Lefkoe Podcast special! Broadcasting legends Joe Buck, Dan Patrick, and Rich Eisen stopped by the Bleacher Report office to talk all things NFL, broadcasting, media, and much, much more. Rich Eisen, Dan Patrick and Joe Buck appeared courtesy of AT&T's AUDIENCE Network, and exclusive channel on DIRECTV and AT&T U-Verse. It's the TV home of the Dan Patrick Show, The Rich Eisen Show and Joe Buck's new sports talk show, "Undeniable."See omnystudio.com/listener for privacy information.

Rich Eisen dials in from Atlanta, the site of Thursday Night Football's Week 3 contest between the Falcons and Buccaneers, to discuss the latest from around the National Football League.   Who stood out in Week 2? Are the Saints and Colts in trouble starting out 0-2? Plus the latest with the Adrian Peterson child abuse allegations, and more from a wild couple of days in the NFL.   Before previewing Week 3 with producers Chris Law and Chris Brockman, Rich welcomes in a fourth voice to the show and one that podcast fans will soon be familiar with. Ted Mulkerin, who was the longtime head writer of "The Late Late Show" with Craig Ferguson is taking his talents to "The Rich Eisen Show" and coming on board with the gang for the new show which launches Monday, October 6th on DirecTV's Audience Network and the brand new NFL NOW App.     Enjoy, and as always, thanks for downloading!  Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

Facebook have been busy... Facebook ads are about to get more targeted than ever, with Facebooks new audience insights. You can now get deep demographic and behavioural data of the people who like your pages or events, a custom audience or even everyone on facebook in general. This will give you additional insights the lists demographics, page likes, location, language, facebook usage and even purchase activity. Facebook are also improving their video ad reporting and will give insights on video views, unique video views, average duration of video views and audience retention. Facebook have announced the launch of a mobile ad network called Audience network. They are bringing all their targeting data and bring it to 3rd party apps. Obviously this will be especially helpful for those looking to promote apps, on mobiles and tablets. Facebook says that you'll now be able to target in app ads based on who the user actually is, not just who you think the user is. Facebook have also announced that their Business Manager tool will be more widely available. Previously only big brands and big advertisers with big budgets could get access to this tool which allows you manage facebook pages, applications and ad accounts all from a single interface. It's still not for everyone and you still need a dedicated facebook rep to get access but it's not just the multi-million dollar companies that can only get it now, if you're interested in the tool contact your FB rep if you have one already or apply to be given a rep. It's also only previously been given to US companies but will be rolling out internationally over the next few weeks. Twitter have announced that promoted tweet and promoted account ads will now be available in up to 20 languages so that users across the world can read your ads in their own language. Similarly LinkedIn have announced language targeting and personalized page feeds for their company pages and showcase pages. Your update can show in a users selected language or you can personalize your feed and show different updates to different people based on who they are based on language, location, company size, industry and some other filters. People see what you want them to see if you decide it's relevant to them. Instagram have announced they will be rolling out video ads very soon “carefully and methodically” I guess meaning there will be beta phase before its available to everyone but certainly for us online marketers, this could be an exciting new place to play with video ads. Stumble upon ads have improved with brand new targeting and delivery options now available including simpler geotargeting options and a similar audience tool to targeted like minded people. YouTube have added a new intros feature which allows video creators to automatically add a 3 second branding intro to their videos. It can't be used as a direct advertisement but it is a nice time saver if you want to upload fast without messing around with editing first. The dating app tinder have announced they will be allowing native advertising very soon. I'm sure we'll hear on that in the coming weeks or months. The popular app vine which allows users to share 6 second video clips is now available on desktop, go to vine.co Optimizepress have followed in the footsteps of leadpages and opened up their very own marketplace where developers can sell their templates, plug-ins, icons, graphics packs, custom code snippets and more. The popular automation tool IFTTT, aka if this then that, is now available as an app on android as well as IOS where it has been available for a long time now. The all new visual website optimizer has been announced, if you are a current user you can apply for early bird access to get new features such as new split test reports, zero coding a/b split testing for native mobile apps and more. Amazon cart has just been announced by amazon and it allows your twitter follows to easily buy from you on without leaving twitter. Now when you tweet an Amazon.com product link with your Store ID, Twitter users, who have connected their accounts to Amazon, can add the item directly to their Carts by replying to your tweet with '#AmazonCart'. Later on they can finalize their purchase, your product will be waiting for them in their shopping cart. Infusionsoft have announced that they will be improving their paypal options including a new shortened paypal checkout process and easier paypal/infusionsoft setup. Microsoft office for mobile is now free on iPhone, iPad, windows phone and android. Using onedrive you can now open and edit all of your word, powerpoint and excel documents on the go. For the listeners in Europe the EU Consumer Rights Directive comes into force on June 13th 2014. This is legal stuff so it's very important and I'm not going to land myself in trouble by trying to describe the coming changes myself, suffice to say if you're doing business in Europe you need to look this up, EU consumer rights directive. The winners of the webby awards, the Oscars or grammies of the internet were announced on April 28th. Crowdfunding site Kickstarter, ad agency Ogilvy paris, tech news site mashable, google, tumblr, vine, airbnb, squarespace, instagram, Netflix and ted talks all amongst the winners, go to webbyawards.com to see all the winners and why they won, it's a good insight into what innovations are happening and what direction the web is going in the future. In events... AJ Silvers is holding a workshop called “what if you could double your business in a one day hands on workshop”. It's being held in Chiang Mai in Thailand on May 14th. Older, Richer, Wiser, the conference about marketing to the over 50s is being held in London, England on the 22nd of May. For all you network marketing peeps out there, DS Domination LIFE is being held in Las Vegas, Nevada on 30th May to the 1st of June. The association of professional coaches, trainers and consultants super conference 2014 is being held in London, England on the 7th and 8th of June. Speakers include Andy Harrington, Matthew Kimberley, Mindy Gibbins Klien and Simon Coulson. Jamie Smart is holding “making a living from the inside out” in London, England, 7th & 8th of June The PR Summit Conference Series is being held in San Francisco, California on June 17th. Financial services social media conference is being held in London, England on June 17th. Infusionsoft university is in London, England on the 24th – 27th of June. Facebook is hosting a 5 date roadshow for small businesses across the USA, it's called Facebook Fit. The dates are New York, 3rd of June, Miami, Florida, June 19th, Chicago, Illinois, July 10th, Austin, Texas, July 24th and Menlo Park, California, August 5th. And last but certainly not least, husband and wife duo, Izabela and Mike Russell are hosting the UK Podcasters Conference 2014 on august the 16th in Birmingham, England. Speakers so far include Jason Van Orden, Jon Buscall and yours truly, I'll be speaking too so if you are thinking about running a podcast anytime, you'll need to be there, it's the podcasting event of the year. More speakers to be announced soon.