Podcasts about referrals

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Best podcasts about referrals

Show all podcasts related to referrals

Latest podcast episodes about referrals

The Reverse Selling Podcast with Brandon Mulrenin
$30 Million In Real Estate Sold Through SOI & Referrals

The Reverse Selling Podcast with Brandon Mulrenin

Play Episode Listen Later Jan 18, 2022 26:26


In this video, I interview another real estate agent in my coaching program who shares how he'll sell $30 million in real estate this year working his SOI database.

Networking Rx
Don't Rush Reciprocity (EPS 427)

Networking Rx

Play Episode Listen Later Jan 18, 2022 17:07


Frank Agin shares a personal story to make the point that in true networking, giving back is not expected and there is no time clock on doing it. But if you do decide to give back, consider making something worthwhile for the other person. For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

Corporate Escapees
363 - Protecting Your IP To Scale Freely With Devin Miller

Corporate Escapees

Play Episode Listen Later Jan 17, 2022 43:44


Many business owners push legal to the back of their priorities. But the reality is that if you want to scale, you need to protect your intellectual property and everything you've been working on for so many years.   Devin Miller, founder and CEO of Miller IP Law, is here to save the day. He loves helping small businesses and start-up owners save time and money by having their IP protected. In this episode, you will learn the difference between a patent, a trademark and copyright, a really cool way of getting some leads, and some great ways of getting your potential clients into calls.   Links 363 - Show Notes Masterclass Accelerated Sales Program   Connect With Paul  On LinkedIn On Facebook On Twitter: @BuildLiveGive On Instagram: @paulhigginsmentoring Email: Paul@paulhigginsmentoring.com   Thank You for Tuning In!

The Law Entrepreneur
299 & 300. Reverse Goal Setting with Stacey Brown Randall

The Law Entrepreneur

Play Episode Listen Later Jan 17, 2022 44:16


Every year this at this time of year, December, Stacey Brown Randall devotes the month to goal setting. And what you're going to hear on this episode is me admitting that I'm an utterly terrible person at setting goals. I'm the poster boy for why goal setting is important, and I have demonstrated ample ability to foil my own progress by not setting the goals in a way that they're achievable, or sustainable, or maintaining the momentum to realize them. So I thought, hey, let's get Stacey on. We'll summarize her approach to goal setting, reverse goal setting. And we will do that for episode 300. It's a great way to kick off January, and I couldn't be happier to have my friend Stacy Brown Randall on with us again today.      In this episode, Neil and Stacey discuss: Setting, and finishing, your goals.  Reversing yourself into this year's goal by thinking further out (such as using the 5-3-1 method).  Being specific and SMART about setting your goals, and tools for helping you achieve them.  Categories of goals and how to accomplish each type.    Key Takeaways: The worst thing you can do when setting goals, is ask yourself what goals you want to set for this year (in the singular).  Understanding where you want to be in 5 years, will allow you to figure out what you need to do now to get to those desires. There are three categories of goals: habit based, activity based, and project based. All are tracked differently.  Don't allow past failures to hold you back. Bless it, release it, and be willing to move forward with a clean slate.    "The setting of your goals is typically the easy part. Actually finishing your goals, that's the hard part. We romanticize this idea of our goals and our vision board and how amazing our life will be when we've completed it or crushed those goals, and we don't pay attention to actually what goes into making those goals a reality." —  Stacey Brown Randall   Get in touch with Stacey: Website: https://www.staceybrownrandall.com/ (https://www.staceybrownrandall.com/)  Podcast: https://www.staceybrownrandall.com/podcast/ (https://www.staceybrownrandall.com/podcast/)  Quiz: https://www.staceybrownrandall.com/quiz (https://www.staceybrownrandall.com/quiz)  Further Resources: https://staceybrownrandall.com/goals (https://staceybrownrandall.com/goals) Book: https://www.amazon.com/Generating-Business-Referrals-Without-Asking/dp/1683509269 (https://www.amazon.com/Generating-Business-Referrals-Without-Asking/dp/1683509269)  Previous Episodes with Stacey:  https://thelawentrepreneur.com/episodes/ep-66/ (Ep. 66 – 3 Principles to Drive Business Growth Through Trust & Referrals – with Stacey Brown Randall)  https://thelawentrepreneur.com/episodes/ep-205-how-to-generate-referrals-without-asking-with-stacey-brown-randall/ (Ep. 205 – How to Generate Referrals Without Asking – with Stacey Brown Randall) https://thelawentrepreneur.com/episodes/285-referrals-revisited-how-to-grow-your-business-using-strategic-referrals-with-stacey-brown-randall/ (Ep. 285 - Referrals Revisited: How to Grow Your Business Using Strategic Referrals with Stacey Brown Randall)     Thank you to our sponsors! http://callruby.com/lawentrepreneur (Ruby Receptionist) - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to http://callruby.com/lawentrepreneur (callruby.com/lawentrepreneur) or call 844.895.7829 Get in touch with Neil: Website: https://thelawentrepreneur.com/ (https://thelawentrepreneur.com/) Twitter: https://twitter.com/lawentrepreneur (https://twitter.com/lawentrepreneur) Facebook: https://www.facebook.com/thelawentrepreneur/?ref=hl (https://www.facebook.com/thelawentrepreneur/?ref=hl) LinkedIn: https://www.linkedin.com/in/tyralawfirm/ (https://www.linkedin.com/in/tyralawfirm/) If you've...

Good Money Good Hands Good Work
Bob Burg—Need Referrals? Here's Exactly What to Say

Good Money Good Hands Good Work

Play Episode Listen Later Jan 17, 2022 29:01


Pre-order my new book now: GoodMoneyRevolutionBook.com Does asking for referrals make your skin crawl? That ends today.  My guest today, Bob Burg is about to give you a no-fail script when asking for winning referrals—no matter what your business is.  Plus, in the next 30 minutes, you'll learn why giving money away is profitable (when you do it right!) and the 5 words that can knock your competition to the ground.  Follow Derrick on Instagram for daily money tips! https://www.instagram.com/derricktkinney/

Corporate Escapees
362 - What Are You Going To Say No To In 2022

Corporate Escapees

Play Episode Listen Later Jan 13, 2022 8:31


A new year is just starting, so it's a good time to reflect on what you did last year that you don't want to do over again. During this solo show, Paul shares those things he should've said no in 2021, and now he knows he's not going to repeat in 2022. Looking through the past motivates you to do things differently from now on.   Links 362 - Show Notes Take the Accelerated Pulse Check! Masterclass Accelerated Sales Program   Connect With Paul  On LinkedIn On Facebook On Twitter: @BuildLiveGive On Instagram: @paulhigginsmentoring Email: Paul@paulhigginsmentoring.com   Thank You for Tuning In!

The Unstoppable CEO Podcast
Working Less in the New Year

The Unstoppable CEO Podcast

Play Episode Listen Later Jan 13, 2022 14:06


We're here at the start of the year, and I'm recommitting to working less (while making more).I started the journey last summer, and here's what I found when I created the structures that allowed me to increase my free time (only working 4-days a week) …We almost immediately experienced rapid growth.So much, that within short order, that growth surpassed the capacity of those new structures and I was back to the grind.So…I'm going into the new year with further enhanced structures and team capabilities designed to manage the growth. And, I'm recommitting to freeing up a day a week.In this episode I cover what I've learned over the last six months and how I'll be applying those lessons going forward.

Agent Rise with Neil Mathweg (formally Onion Juice)
How To Ask For Real Estate Referrals Without Being Salesy - Episode 331

Agent Rise with Neil Mathweg (formally Onion Juice)

Play Episode Listen Later Jan 12, 2022 25:50


How To Ask For Real Estate Referrals Without Being Salesy Resources and Links mentioned in this episode: Get Productivity Workshop – $49 | Workshop + Planner + Book – agentrisecoaching.com/book Join the Agent Rise Facebook Group (free) at www.Facebook.com/groups/agentrise To learn more about coaching, go to www.agentrisecoaching.com And connect with me on ANY of the following social channels. I LOVE social! Instagram (@agentrise) Facebook.com/AGENTRISE YouTube

Networking Rx
Relationships Avenge Setbacks & Smash Plateaus (EPS 426)

Networking Rx

Play Episode Listen Later Jan 12, 2022 29:51


David Shriner-Cahn, community builder, podcaster and speaker, shares how networking plays a role in helping displaced, high-achieving professionals build coaching and consulting businesses. https://smashingtheplateau.com/ For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

The Efficient Advisor: Tactical Business Advice for Financial Planners
009: One Simple Way to Stick to Your Business Plan

The Efficient Advisor: Tactical Business Advice for Financial Planners

Play Episode Listen Later Jan 11, 2022 12:19


In today's episode Libby shares one little trick she used to keep her on track and focused on the goals that she set at the beginning of the year. It might feel a little cheesy... but it works and here's why!One minute you're drafting out the business plan to build your empire... a minutes later you're googling "how much does a barista make?" Business can hard and successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.com

Roadmap To Grow Your Business
#187: Must Have Referral Strategies for this Year

Roadmap To Grow Your Business

Play Episode Listen Later Jan 11, 2022 21:23


There are three big - or key - referral strategies you need to put in place this year. You don't need to put them all in place at one time but by the end of the year, or by the end of 2nd Quarter, make it a goal to have all three of these in place. The three strategies are separate strategies but overlap in a few ways allowing you to have  truly referable business. The strategies are: 1. More referrals from existing Referral Sources 2. Referrals from new Referral Sources, new people referring you 3. Referrals from your Client Experience  Are there other strategies - yes - but they build on the 3 Must Have referral strategies for 2022! Resources mentioned on this episode can be found on the show notes page at www.staceybrownrandall.com/187.  

Networking Rx
The Secret To Happiness (EPS 425)

Networking Rx

Play Episode Listen Later Jan 11, 2022 13:21


Frank Agin shares an overview and insights relative to The Harvard Study of Adult Development. Please listen and then devote 10 minutes to this TEDx with Robert Waldinger: https://tinyurl.com/2f36ye3m For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

Corporate Escapees
361 - Get More Sales Using Video With Darin Dawson

Corporate Escapees

Play Episode Listen Later Jan 10, 2022 34:59


When trying to improve a sales process, video often comes into the conversation because of the personal touch that adds to any interaction. So if you're still relentless to use video in your communication, this episode might change your mind.  Paul talks to Darin Dawson, President and Co-Founder of BombBomb.com, a platform that focuses on human-centred selling more than only creating video messages. He will explain how to increase sales conversions using video, add a personal touch in mass messages, and share the best components of a video sales message.   Links 361 - Show Notes Take the Accelerated Pulse Check! Masterclass Accelerated Sales Program   Connect With Paul  On LinkedIn On Facebook On Twitter: @BuildLiveGive On Instagram: @paulhigginsmentoring Email: Paul@paulhigginsmentoring.com   Thank You for Tuning In!

The Mind Body Business Show
EP 179: Jill Lublin - An International Speaker

The Mind Body Business Show

Play Episode Listen Later Jan 10, 2022 66:10


Jill Lublin is an international speaker on the topics of Radical Influence, Publicity, Networking, Kindness and Referrals. She is the author of 4 Best Selling books including Get Noticed...Get Referrals (McGraw Hill) and co-author of Guerrilla Publicity and Networking Magic. Her latest book, Profit of Kindness went #1 in four categories. Jill is a master strategist on how to position your business for more profitability and more visibility in the marketplace. She is CEO of a strategic consulting firm and has over 25 years experience working with over 100,000 people plus national and international media. Jill teaches a virtual Publicity Crash Course, and consults and speaks all over the world. She also helps authors to create book deals with major publishers and agents, as well as obtain foreign rights deals. Visit publicitycrashcourse.com/freegift and jilllublin.com

The Fit CEO Podcast with Chad Molyneux
Top 5 Takeaways From 2021 (Ep. 52)

The Fit CEO Podcast with Chad Molyneux

Play Episode Listen Later Jan 10, 2022 24:47


I want to share with you my top 5 biggest takeaways from 2021 (even though I could probably cover 50) that will help you and your business going forward. Here's to leveling up and kicking ass in 2022!   Time Stamps:   (0:00) Late Night with Chad (1:20) 5 Biggest Business Takeaways (2:53) Leadership is a Underrated Skill (7:07) Spend Money to Make Money (10:20) Go All In on One (12:28) Going to 8 Figures (13:38) Build a Quality Product (15:25) Referrals are Compounding (16:46) Diversify Lead Gen (18:20) Mila Interruption (19:44) Fix the Biggest Bottleneck (20:58) All Decisions Have Consequences (24:15) Please Share  ----------- Follow Me on Instagram - https://www.instagram.com/the_fitceo/  ----------- If you are feeling stuck and you're ready to take the next step, check out Next Level Coaching Academy - https://www.thenextlevelcoachingacademy.com

Business Lunch
What to Consider When Buying a Company (Part 3)

Business Lunch

Play Episode Listen Later Jan 10, 2022 16:37


The final steps to acquiring a company are very important. Do them well, and you'll be the proud new owner of a business.   This is the third and final episode of an invaluable series where Roland Frasier has been walking us through some important questions to ask when buying a business. All three episodes are important, but this one in particular will help you finish strong.   Listen in, take notes, then go connect with Roland on social media (Instagram, TikTok, LinkedIn). He'd love to hear what you took away from these episodes and what you'd like to hear next on the podcast.    Target Questions to Get the Data You Need   In the previous episode, you were finding common touchpoints and building rapport with the owner of the business you want to acquire. You showed interest, asked questions, got them talking, so you could take notes to help you craft an offer.   Once you've had that conversation, the next set of questions is more specific. Roland has a target data information sheet he fills out. You don't need a financial statement to get these questions answered. Here are some of them:   What is the top level sales? What is the profitability of the company? What are the assets and liabilities of the company? What kind of cash is in the company? What are the accounts receivable/payable?  What is the long-term debt of the company? Does it own any real estate? What other assets does it have? Does it have inventory? How many employees do they have? What is the owner's reason for selling? What will they do going forward?   The reason you ask that last question is because you want them to get excited about life after business. Then you've built a common goal.    How Do You Start the Research and Outreach Process?   A lot of people believe businesses to acquire can be found through online and offline brokers of businesses. The truth is, those are really the worst deals. Here's why. Think about when you list a house. You're emotionally invested in it, so you typically think it's worth more than it really is. When someone goes to a broker to sell their house or business, the broker will say, “What do you want for it?” They'll either say, “I don't know” or “I want x.” The broker has to think of how to keep the seller's expectations reasonable and get the deal. There's a compulsion to let someone list something for sale at a higher price than they can actually get for it. You're fighting against a seller's expectation. Plus they need to get enough to pay the broker. If you have someone who has received multiple offers they've turned down, that will be helpful for you, but you're still going to pay the highest price the broker can get.    Wouldn't it be better if you could get off-market deals that aren't listed? Or deals that were listed but the listing expired? They've gone through the “expectation curve” process and are much more reasonable in what they'll accept. Keep in mind that 80% of businesses listed do not sell.   Roland recommends finding businesses organically. You're probably not going to find businesses by running an ad. Most of this happens through word of mouth and networking. The more you meet people and tell them what you're doing and what you're looking for, the more likely it is that you'll meet someone who knows someone who can refer you to someone who has that business you're looking for.    Some places to ask about businesses for sale:   Friends and family Email signatures Social media contacts  Networking groups Meetup groups  Angel groups Contractors, employees, consultants Join masterminds Investment bankers, accountants, attorneys Trade shows/trade associations.   The more you plug yourself into the industry you want to acquire a business in, the more likely that you'll get referrals. Referrals are the best, because you're getting introduced to the person with someone's arm wrapped around you saying, “This is a good person to do business with.”  Letting your whole world know is the best way to start.   If you're doing cold outreach, there are several things you can do. The easiest in the U.S. is to go to secstates.com. This site lists all 50 Secretaries of State where filings of business entities are done and registered.   You can also find businesses on hoovers.com or zoominfo.com. Names, phone numbers, and addresses are often available. Call the company, ask who the owner is, and say you have to send them some information. Or go to the website and look at the About Us page or Team or Contact Us. You can also Google information about business licenses. Then send them information like Roland talked about in the previous episodes.   LINKS AND RESOURCES: meetup.com secstates.com hoovers.com zoominfo.com   OUR PARTNERS: Get a free proposal from Conversion Fanatics Get 3% cash back on your ad spend with AdCard Get Roland's book, Zero Down, FREE Join Roland's next EPIC Challenge  

FFL U.S.A.
Bonus Series Episode 8: How To Sell Referrals

FFL U.S.A.

Play Episode Listen Later Jan 8, 2022 10:51


Networking Rx Minute - For Business Professionals

This episode of the Networking Rx Minute with Frank Agin (http://frankagin.com) reminds you that you've done nothing alone, thus you should acknowledge the contribution of others.   For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.  

Networking Rx
You're Not The Hero Of Your Story (EPS 424)

Networking Rx

Play Episode Listen Later Jan 6, 2022 23:20


Rafer Weigel, founder of the Weigel Media Group, shares how the best stories are the ones where you're not the hero of it. Learn more at https://weigelmediagroup.com/ For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

The Unstoppable CEO Podcast
Rewind: John Jantsch - How to Build The Ultimate Marketing Engine

The Unstoppable CEO Podcast

Play Episode Listen Later Jan 6, 2022 42:13


Any business can grow and scale in good times.Can your business thrive and survive through tough times?John Jantsch has 5 steps for consistent growth that any company can utilize in any business climate. The author of The Ultimate Marketing Engine and Founder of Duct Tape Marketing returns to the show this week to talk about his new book, “hourglass marketing”, and how you can rev your marketing engine by making your business more meaningful to your customers.John trains and licenses consultants all over the world in his unique approach to marketing. In our conversation, he lays out that approach with a ton of actionable items for listeners, including: The 7 steps of the customer journey  How to set up a Customer Success Track for your ideal clients  Creating a “member mindset” in your customers that will boost business and referrals  And more Modern marketing isn't about tactics anymore, it's about transformation over transaction. Learn how to create happier customers by helping them transform, and then watch as those customers drive your referral engine to new heights. Don't miss out!

Networking Rx Minute - For Business Professionals

This episode of the Networking Rx Minute (with Frank Agin (http://frankagin.com)) provides insight as to how you should network while seated at a table. For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

Deliberate Freelancer
#123: My 2021 Business Review and Questions to Help You

Deliberate Freelancer

Play Episode Listen Later Jan 6, 2022 39:05


In today's episode, I look back at my time tracking for 2021's Q4 briefly and then I dive into analyzing the entire year. At the end, I share some questions that can help you evaluate last year and plan for this year. My average weekly time in Q4 was similar to the previous quarters. I was really proud of myself that I stuck to my “absolutely no work” plan Dec. 23-Jan. 3. And I took at a four-week podcast hiatus. All of that was restorative and rejuvenated my creativity. The biggest surprise for me was I earned more money last year than I ever had in the past—by a wide margin! I do track my money each month, but I wasn't really adding up those monthly figures to see what I was making for the year. While I'm thrilled with how much I earned last year, I'm not sure it's sustainable. That's not just pessimism talking. Two big projects I landed in 2020 continued into 2021, but ended or were cut back before the end of the year, and I cannot expect that income this year. I analyzed where my work came from in 2021. Referrals are always my biggest source of work. In 2021, 37% of my income came from referrals. These percentages are based on income, not number of clients. I want to know where I'm earning the most money. After referrals, 21% of my income was from my involvement in the group Associations, Media & Publishing Network, specifically the Associations Council. The majority of my clients are associations, so I've gone where my clients are. Where are your clients? There's probably an organization out there where you can start to get involved and subtly show your expertise in the industry that you serve. Next up, 17% of my income came from cold networking; 13% from letters of introduction; 12% from former jobs. I also analyzed the type of organization I worked for. I want to focus on membership associations, but did my income reflect that? Yes, it did. I'm pleased to say that 77% of my work came from membership associations last year. I also analyzed if what I want to do matches up with the services that bring in the most money. It hasn't always matched up in the past, but I've been more purposeful about going after the work I love—managing editing—versus the work I “like”—copy editing and proofreading. I'm happy to say my numbers in 2021 did match what I had tried to do. 59% of my income came from managing editing work, while 29% came from writing and only 12% came from editing and proofreading. I encourage you to consider time tracking. I consider it a game changer. Analyzing your time tracking at the end of a big project—that you charged a project rate for—can tell you whether you met your secret hourly rate or whether you undercharged.   Questions to ask yourself: What services do you love to do? Is that where you're focusing your marketing? How can you take your business in a new direction? What can you improve upon in your business in 2022? What did you learn in 2021? What worked really well for you and your business? What didn't work for you last year? Do you need to drop clients, raise your rates, change your services? And be honest with yourself: Did you do anything last year that you're frustrated by or disappointed by? What do you need to work on personally? Where have you felt stuck in your business? How can you start to make a plan to get unstuck?   A solo business retreat in January is a great way to reflect on these questions and work ON your business, setting yourself up for success this year.   Biz Bite: Create a Success Jar The Bookshelf: “Miracle Creek” by Angie Kim   Resources: Support Deliberate Freelancer at Buy Me a Coffee Subscribe to the Deliberate Freelancer newsletter. 50 Powerful Questions To Help You Reflect Episode #65 of Deliberate Freelancer: The No. 1 Way I Find New Clients Episode #119 of Deliberate Freelancer: Why and How to Pare Down Your Network Episode #113 of Deliberate Freelancer: How to Build Relationships, Not a Network, with Anna Hetzel Episode #3 of Deliberate Freelancer: Host a Solo Business Retreat Episode #42 of Deliberate Freelancer: Tips from My First Solo Business Retreat of 2020 Episode #115 of Deliberate Freelancer: Time Tracking Lessons from Deliberate Freelancer Listeners Episode #86 of Deliberate Freelancer: What I Wish for Your Freelance Business in 2021 Episode #76 of Deliberate Freelancer: Embrace These 7 Core Principles for a Successful Freelance Business Episode #40 of Deliberate Freelancer: Reflect, Analyze and Plan Now for the New Year Episode #26 of Deliberate Freelancer: Delegate, Automate and Terminate to Improve Your Business Episode #23 of Deliberate Freelancer: Five Questions to Evaluate and Diversify Your Services Episode #19 of Deliberate Freelancer: Visualize Your Perfect Work Day—Then Create It

Ninja Coaching Coast To Coast
Taking Care of Business by Taking Care of People

Ninja Coaching Coast To Coast

Play Episode Listen Later Jan 6, 2022 31:02


In today's episode, Matt and Garrett talk about the referral tree, a handy little system that helps your flow and helps you discover who your true raving fans are. Real estate agents running a referral-based business have a way of keeping track of the people that have taken care of them in their business, but many people do not have a clear way of going back to all the people that have given them these gifts over the years. It's important to analyze what has caused your business to be what it is, what has caused referrals to pour in, how you can take care of these people, be in their world and reconnect with them, and that's precisely what our experts run through with you here today.   Our hosts explain that managing a database can be hard enough, depending on how you do it, but it is something you definitely need to keep track of. They explain referrals and introductions, as well as the risk that the person is taking by handing you a referral. They delve into how we should treat the people who refer business to us, what the foundation or structure of the referral tree or garden looks like, and which people should get your real estate reviews every year. Matt shares a book called Embracing the N.U.D.E. Model, explains that the number one reason people make referrals is that they know you are going to make them look good, and encourages you to look for opportunities to create social proof without looking for sales. Today's conversation highlights that these referrals are an opportunity to show rather than tell, and emphasizes the importance of starting to make your referral tree and, just as importantly, to keep taking good care of it.   Join the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook where you share ideas, ask questions, and connect with other Ninjas. You can also leave a voicemail with your direct feedback at 208 MY-NINJA. And visit Ninja Selling Events for more information about upcoming open installations. Or if you're interested in taking your goals a step further, visit Ninja Coaching to check out all of our amazing coaches.    Episode Highlights:         How to discover your raving fans.       A way of keeping track of the people that have taken care of them in their       business.       Managing a database and drawing lines between relationships.       What is a referral?       The difference between a referral and an introduction.       The intention and need of the person being referred.       How we should treat the people referring business to us.        What does the foundation or structure of the referral tree or garden look like?       The simplest thing you can start to do with a referral tree.        Embracing the N.U.D.E. Model.       The reason people want to refer.        Creating social proof without being looking for sales per se.        Referrals are an opportunity to show rather than tell.       Getting down to making a referral tree.      How referrals are made versus word of mouth versus introductions.        Taking good care of the referral tree.   Quotes   “The more connected you are, the more social you are.”   “What I love about the referral tree, per se, is you get to go back and say, ‘Okay, Matt Benelli just gave me a referral. How in the world did I meet Matt? Matt was referred to me through somebody interesting.' Another branch like this is a new offshoot going back towards the trunk.”    “The stronger a referral is made, the better the referral is handed off. Word of mouth versus actually making the connection creates social proof around why Garrett is referral-worthy.”   “Where I usually watch referral-based businesses grow exponentially every year without getting very expensive to run, is because those referral bonds do get stronger and stronger. The more social proof they have, the more that they can see the good work done.”   “There's an underlying structure, that if you choose to take the time to go figure it out, to slow down with your database, to look at all the people on there, you will find this support structure that lies inside there.”   “If you were to set aside 5% of your gross commissions specifically to take care of the people that are referring you and support your business to do something nice for them out of the blue, this would give you a group to love on.”   “These people value your business; they see it as a value to other people. So continue to give them reasons to value it.”   “Real estate reviews are a great place to lean into this, have that opportunity to talk about real estate and continue to be their person.”   “If you focus on your referral tree and focus on those people who have sent you referrals you get to create a different level of energy with that group of people that are connected to your business.”   “You are the trunk of this tree, the stronger this trunk is the more people understand who you are, what your value is.”   “Every single person here has put their stamp of approval on you.”   “Take good care of that tree, make sure it has plenty of water, some good nutrients, plenty of sunlight, all the good things that a tree needs to be healthy and strong.”   “Watering your tree is making sure that you still do a good business because the only way you're going to get referrals is by making sure that you're taking care of the people who come into your business. If you don't, those referrals will stop.”   Links   www.TheNinjaSellingPodcast.com Email us at   TSW@TheNinjaSellingPodcast.com Leave a voicemail at (208) MY-NINJA   Ninja Selling www.NinjaSelling.com @ninjasellingofficial   Ninja Coaching: www.NinjaCoaching.com @ninja.coaching   Ninja Events www.NinjaSelling.com/Events   Garrett garrett@ninjacoaching.com @ninjaredding   Matt matt@ninjacoaching.com @matthewjbonelli   The Ninja Selling Podcast Facebook Group   Embracing the N.U.D.E. Model

Beauty and the Biz
The Wrong Hires Are Killing Your Practice (Ep.134)

Beauty and the Biz

Play Episode Listen Later Jan 6, 2022 7:48


Welcome to "Beauty and the Biz", where we talk about the business and marketing side of plastic surgery, and how the wrong hires are killing your practice. I'm your host, Catherine Maley, author of "Your aesthetic practice - What your patients are saying", and consultant to plastic surgeons to get them more patients and profits. LEARN MORE ➡️ https://bit.ly/3ykNLEa     ⬇️. ⬇️. ⬇️. The Wrong Hires are Killing Your Practice When things are NOT going as well as you like, there is a tendency to focus on getting more patients, hoping that will solve your problems. So you throw more money at advertising to attract new patients expecting that to fix everything. But does it? 9 out of 10 times, you discover it is not the marketing holding you back. Or your pricing. Or the competition. It's the team you have in place. There is a chance you have the right people, but they don't have the training to be revenue-producing rock stars. Or, you have the wrong team member (s) that are never going to step up to the plate and be where you need them to be for you to grow to the level you expect. Instead of addressing this personnel problem head on and dealing with it, it's easier to hope the problem resolves itself so you ignore the warning signs because you are already too busy running your practice to open up THIS can of worms. But now the problem starts to fester when you ignore it… There is increasing discourse with the other team members who start complaining about someone not pulling their weight; You can feel the tension among the team members and so can your patients, Important protocol is not being followed that could jeopardize patient care, Your patients are complaining about the service they are getting (or not getting) or worse, Your accountant says the numbers are suspiciously off. These are indicators that it's Time for a Staff Change Awareness is the first step. No matter how much you may like someone personally, if they are not a good fit, a change needs to happen. Once you acknowledge that, you can fix it. You can no longer ignore this issue. It's time to “free” that bad egg on your staff so they can work somewhere else where they are a better fit. You now have the opportunity to hire the revenue-generating rock star you have dreamed about but weren't sure how to identify …..until now. Staff salaries can consume 25%-50% of your operating costs so the goal is to get much more than that back in terms of productivity and results. A-level talent makes the difference between a practice just getting by and an exceptional practice that stands out from the others. So, Here are 3 ways to Hire A-Players: 1)Hire Character Backed by Skill This is huge. Instead of hiring people and spending a ton of time and effort training them to be hard-working, loyal, passionate, team player and consistent, you hire people who are ALREADY hard-working, loyal, passionate, team-player and consistent. See the difference? A-Players come packaged with the right mindset so you don't spend extra time or money motivating them. They are motivated already to show up and do the job to the best of their ability. 2.Become What You Want Come up with a list of attributes you want in a hire. Examples include:  integrity, passion, discipline, self-starter, caring, results-oriented, process-driven, resourceful, pleasant demeanor and so on. This will help you more clearly see those attributes in people who interview with you. But here's the tough part – BE those attributes you want. Be the role model A-Players can look up to since you have set such a good example. A-Players want to work for an A-Player who challenges them and gives them opportunities to grow financially as well as mentally into a better person than they are now. 3)Use The Rule of 3 Some people are very good interviewees but they underwhelm you once they are on the job.  For example, they bragged how good they are with technology and with people, yet you find they struggle to open excel and end up being curt with your patients. To avoid that, follow the rule of 3: Interview at least 3 different people for the job By 3 different people on your team At 3 different times of the day The A-Player will become obvious when you compare them to others and the B and C players will show their true character  with so many points of contact. This takes longer but it saves you so much time and money down the road so it's well worth the process. And 4)Pay for A-Players Just like you tell price-shopping patients they get what they pay for, we can use the same mindset here. When you pay extra for A-Players,  you know this is money well spent because these top producers end up being free since they are consistent. These quality team players always out-produce their salary and bring you opportunities to grow with less stress, liability and hassle. But don't overpay on the hire. Let them prove themselves first. I recommend you pay just a bit more than your competitors and then offer benefits, as well as add on other perks to make it even more attractive such as flexible or virtual work time, personal time off, free training, free or discounted non-sx treatments, employee discounts on skincare products, monthly fun staff events, annual bonus paid on productivity and so on. Conclusion If you are struggling to find great people to join your team, please reconsider your process for finding them, what you are looking for and how you pay them. I will close this with a quote from Jack Welch, Voted one of the best CEOs of our time who ran General Electric and this is what he said: Business is a game, and as with all games, the team that puts the best people on the field and gets them playing  together wins. It's that simple.   If you want to talk more about your specific situation, just leave me a message at https://www.CatherineMaley.com, or DM me on Instagram at https://www.instagram.com/CatherineMaleyMBA.

Networking Rx
Better Relationships; More Leads (EPS 423)

Networking Rx

Play Episode Listen Later Jan 5, 2022 24:31


Peter Biadasz, networking expert, author, and publishing coach, shares insights on how networking and relationships build success. Learn more at http://totalpublishingandmedia.com/ For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

Podcast Strategies for Growing Your Business, Community, and Influence While Profiting
122: How to generate leads and business from your existing clients

Podcast Strategies for Growing Your Business, Community, and Influence While Profiting

Play Episode Listen Later Jan 5, 2022 10:29


So many of my mentors have taught me that it is much easier to sell to and grow your business through your existing customers. I agree completely. Just look at how much emphasis is placed on CX. Think about those businesses you frequent and you'll see it's because they treat you well and you, in turn, spend lots of money with them. I've seen this happen in my business. At least 75% of my clients are a result of referrals from other clients and former clients. You may have heard me mention it recently in my episode about how I grew my business. It's common to chase after new clients to the neglect of existing clients so let's think about them today. In terms of growing your business through existing clients, I want to give you two main strategies. 1. Referrals from existing clients and 2. New Services that offer value to your existing clients. Resources mentioned: Podcast Roadmap - https://dannyozment.com/roadmap   *** Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get... Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything! Access to me, my team, and a group of experienced podcasters through a private Slack channel​ Monthly Q&A calls with me and the other Podcaster Pod members. Quarterly Expert Calls​ Access to me and my network –– meaning I will introduce you to other influencers and people who can help you where it makes sense.​ Consider joining my new membership site for $47/month. Go to https://dannyozment.com/pod Use code JOINPODPOD to get a 1-month free trial. *** Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients. For $25/month, WPX's Business Plan gives you Hosting for 5 Websites 10 GB Storage 100 GB Bandwidth Free SSL certificates The WPX Cloud Content Delivery Network They average around 30 second support response time 24/7/365 around the world Provide free unlimited site migration from any host to WPX, usually completed within 24 hours And they are fast because they never overload servers with hosting accounts, unlike so-called 'cheap' hosting which crumbles under any traffic load Sign up for the WPX Business Plan by visiting https://dannyozment.com/wpx *** Are you building an email list for your business or personal brand? If so, then you need ConvertKit. I use ConvertKit for my list and so do most of our clients. For $29/month, ConvertKit's Creator Plan  manages up to 1,000 subscribers Provides unlimited landing pages & forms Sends email broadcasts Provides the ability to Sell digital products & subscriptions Has super fast Email support AND MOST IMPORTANTLY... Gives you Free migration from another tool AND Automated funnels & sequences Get a free 14-day trial of the Creator Plan by visiting https://dannyozment.com/convertkit   *** My Recommended Resources - https://dannyozment.com/resources 

Networking Rx Minute - For Business Professionals

This episode of the Networking Rx Minute with Frank Agin (http://frankagin.com) reminds you to not just be optimistic, but to know you can change things no matter what.   For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

Networking Rx Minute - For Business Professionals
Serve Others - Lift Yourself (087)

Networking Rx Minute - For Business Professionals

Play Episode Listen Later Jan 4, 2022 1:19


This episode of the Networking Rx Minute (with Frank Agin (http://frankagin.com)) uses a high school football team's tragedy and triumph to illustrate wherever you serve others, you also serve to lift yourself. For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

The Efficient Advisor: Tactical Business Advice for Financial Planners

We've all been to that party or a wedding and someone asks you a question that you have prepared for… What do you do? Even though you've thought through this, you've crafted a little description, you look at them and simply answer something LAME like “I am a financial advisor.” And, if you're like me, you leave thinking “What the heck!?!?! I had totally prepared for that and I choked! I am so much more than a financial planner I didn't articulate what I do who I do it and for…” You totally start to beat yourself up. Been there, done that. Then, I figured out this simple formula! In this short episode I'll share:·       A SUPER simple formula that you can use to articulate your value succinctly and quickly without feeling tongue-tied!·       How to keep from monologuing about yourself and your business so you don't sound like you're ‘here to network.'·       The trick I used to nailing this language for this little pitch (hint.. 10x). To elevate your elevator pitch you need to be able to tell people what it is that you do, who it is that you do it for, and why it would make a difference in their lives. Not too short. Not too long. Juuuuust right. You can do this Goldilocks!Don't forget your worksheet for this episode here!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook. Check out more FREE resources and our FREE video library at http://www.theefficientadvisor.com 

Networking Rx
The Psychology of Gifting (EPS 422)

Networking Rx

Play Episode Listen Later Jan 4, 2022 16:44


Frank Agin shares thoughts and insights from an electronic newsletter on gifting that continued to show up in his e-mail leading up to the holidays. For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.
The World's Fastest-Growing Shopify Brands Acquire The Most New Customers Through Referrals

Your Shopify business is a journey. We help navigate and accelerate growth in the complex world of ecommerce.

Play Episode Listen Later Jan 3, 2022 31:49


In today's episode, my guest is Manish Goyal the Founder and CEO of Friendbuy. They are a Referral Marketing Platform that helps Shopify ecommerce merchants to accelerate customer acquisition through referral programs. Referrals are an incredible channel for dynamic business growth. It lowers your customer acquisition costs and increases your customer lifetime value.Let's learn more about expanding your reach and transforming your customers into loyal and engaged brand advocates.WHAT YOU WILL LEARN TODAYWhy high growth Shopify brands are leveraging word-of-mouth through scaleable technology.How a well-executed referral program can generate from 5% to 20% of total orders.The benefits of stackable account credits as a referral reward.How Friendbuy integrates with your existing tech stack like Klaviyo, Okendo, Attentive, and more.LINKS AND RESOURCES MENTIONEDFriendbuyFriendbuy Demo + Free Month Offer - Thanks Manish!The Essential Guide To Referral MarketingReferral Marketing Blueprint For EcommerceFIGS ScrubsThinxEPISODE SPONSORToday's episode is brought to you by dotdigital, from email marketing to full omnichannel marketing orchestration, dotdigital transforms your customer insights into personalized marketing campaigns. Learn more about their incredible solution and get started today at dotdigital.com. See acast.com/privacy for privacy and opt-out information.

Wealth On Any Income
Episode 71: Keeping Your Customers Forever with Matt Champagne

Wealth On Any Income

Play Episode Listen Later Jan 3, 2022 17:40


In Episode 71 of the Wealth On Any Income Podcast, Rennie is joined by Dr. Matt Champagne. For 28 years, Dr. Champagne has been a researcher, university professor, and serial entrepreneur. His passion is to help you to keep your customers forever!Matt was named “Technology Visionary” by SURVEY Magazine for his pioneering work merging psychology and technology to create never-before-seen customer feedback solutions. When not teaching, Matt can be found in the Caribbean SCUBA diving or on-stage playing keyboard in his rock band.In this episode Rennie and Matt cover:In Matt's various roles he found he was always doing this one thing.Why paying attention to your existing customers is important.Customer Surveys and how they are used poorly.Matt's favorite charities including Meals by Grace https://mealsbygrace.org/The “dark psychology” tactics used to sell.Matt's biggest mistake and what he learned from it.How he helped a cruise line retain customers during the pandemic using good psychology vs tactics.How to get Matt's 9 principles to put into place to help you get more response from your audience to keep them focused on you.Why building trust is so important.To get Matt's download – The 9 Principles of Customer Feedback visit http://matthewchampagne.com/wealth/More About MattFor two decades, Dr. Matthew Champagne has influenced survey and feedback practices in learning organizations worldwide as a researcher, university professor, author, serial entrepreneur and in-demand speaker. He has authored more than 75 articles, books and how-to guides with practical solutions for creating high-quality feedback tools and processes that have now been implemented at more than 600 organizations across the globe.Dr. Champagne's theories and empirical research spawned the web-based course evaluation industry in the late 1990s, and he helped create many of the innovative web-based technologies used today to improve the quality of training and customer service.As Research Fellow and Senior Evaluator for the U.S. Army Research Institute, National Science Foundation, U.S. Department of Education, U.S. Department of Energy, Sloan Foundation and Hewlett Foundation, Champagne advised 370 colleges and learning organizations on implementing feedback and evaluation systems to drastically improve customer retention, learning, and performance.Dr. Champagne was named Technology Visionary of 2015 by SURVEY Magazine for his pioneering work merging psychological principles and online educational technologies.For more information visit http://matthewchampagne.com/If you'd like to know how books, movies, and society programs you to be poor, and what the cure is visit wealthonanyincome.com/tedx. You'll hear Rennie's TEDx talk and can request a free 27-page Roadmap to Complete Financial Choice™ and receive a weekly email with tips, techniques, or inspiration around your business or money. Rennie's Books and Programshttps://wealthonanyincome.com/books/Rennie's 9 Days to Financial Freedom program:https://wealthonanyincome.com/programsConnect with Rennie Websites:WealthOnAnyIncome.comRennieGabriel.comEmail: Rennie@WealthOnAnyIncome.comLinkedIn: https://www.linkedin.com/in/renniegabriel/Facebook: https://www.facebook.com/WealthOnAnyIncome/Twitter: https://twitter.com/RennieGabrielYouTube: https://www.youtube.com/channel/UCdIkYMOuvzHQqVXe4e_L8PgInstagram: https://www.instagram.com/wealthonanyincome/

Networking Rx Minute - For Business Professionals

This episode of the Networking Rx Minute with Frank Agin (http://frankagin.com) makes the point that those who protest the US flag or the national anthem, actually serve to show just how great this country is.   For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.    

NAR’s Center for REALTOR® Development
066: Agent-to-Agent Referrals with Gary Rogers

NAR’s Center for REALTOR® Development

Play Episode Listen Later Jan 3, 2022 61:26


Gary Rogers knows a thing or two about networking. The saying might be overdone but it is true: Your network is your net worth. But, did you know a lot of REALTORS® do networking the wrong way? Instead of trying to spin your wheels, here's how you can leverage agent-to-agent referrals that create a collaborative relationship with you and your colleagues and not a competitive one. The ripple effects are immense. Gary shares his expert tips in this month's episode!   [1:30] Gary Rogers is very intentional in networking with the goal of giving and receiving referrals. How do you become a great resource? Gary has some advice for you. [3:55] Gary shares his overview process for finding agents and why referrals are important to him. [4:40] He explains further on referrals as a true business source and shares some of his own experiences. [7:20] How do we meet or find these agents? Gary shares some tips on how to be an agent someone wants to refer. [11:40] When considering someone for a referral, what kind of criteria do you look for? Gary shares his insights. [13:21] Taking the time to interview the client, knowing what's important to them; always works in matching them with the right agent. [16:15] In rural areas where there are not a lot of agents, what are some of the ways to get good referrals? Gary shares more tips. [19:50] Getting the right agent with the right expertise comes in handy. It sets the right expectations from both the agent and the client. [20:55] Gary is currently working on a project for residential agents wanting to move into commercial and shares a sneak peek of what's in store with that. [21:35] Referrals don't need to be from across the country. Gary also talks about how to get great local referral opportunities. [35:15] Has Gary ever been in a situation where he made a bad fit? What did he do in that situation? [39:10] Gary talks about how early-career agents should be reaching out to get referrals and why it is very important. [42:55] How can you market yourself and get your name out there? Gary tells his story of traveling for classes and meeting agents in that way. [46:10] Making the effort to go to the sources goes a long way in marketing yourself. There's a two-way street in referrals. [47:05] Gary shares more tips on how we market ourselves. What should you put on your website to attract your market? [52:25] Gary also talks about business cards and how we can make use of them more effectively when we network. [57:30] Sending referrals vs drawing more income. Gary closes the episode sharing his key principles.   Tweetables:   “What do we look for when we network or look for an agent? We're looking for some commonality, either between us or more importantly between the receiving agent and the client.” — Gary   “Even if you're an introvert, you become an extrovert the minute you put your REALTOR® hat on.” — Gary   “If you really do think how we're supposed to help each other, what better way than drive referrals back and forth.” — Gary   “Focusing on sending out referrals pays off quicker and is more sure because you have a trusted audience.” — Gary   Guest Links:   Gary Rogers Refergary.com Inrealtygroup.com LinkedIn   Examples of Social Media for Agents: Tiktok.com/@itsthatrealestatechick Tiktok.com/@amybartoncotney Instagram.com/sweethomeauburnal Refercyndee.com: (Linktr.ee/cyndeehaydon)   Host Information: Monica Neubauer Speaker/Podcaster/REALTOR® Monica@MonicaNeubauer.com MonicaNeubauer.com FranklinTNBlog.com   Monica's Facebook Page Facebook.com/Monica.Neubauer Instagram Instagram.com/MonicaNeubauerSpeaks   Guest Bio:   Gary Rogers has been a REALTOR® for over 30 years. During that time, he has served in various roles in the association, including State President, NAR RVP, and NAR Director. In 2018, he chaired the Meeting and Conference Committee. He is currently serving as a Director of the REALTOR® Relief Foundation, 2021 NAR Director, and will be the Chair of the 2022 NAR Leadership Academy. He was the 2005 REALTOR® of the Year for his state and has been awarded Distinguished Service awards by both his local board, GBAR, as well as the Massachusetts Association of REALTORS®. Gary is the broker-owner of RE/MAX On The Charles in Waltham Massachusetts

Mastery Podcast with Mark Coles
Episode 220: How to master referrals

Mastery Podcast with Mark Coles

Play Episode Listen Later Jan 3, 2022 33:33


In today's episode Mark gets into the subject of referrals. They are the best type of enquiry but very often you're not doing enough to achieve them. There are a set of standards and skills that you need to deliver day in and day out if you want to achieve a consistent number of referrals. 

Networking Rx Minute - For Business Professionals
Get Up Out of Your Chair (086)

Networking Rx Minute - For Business Professionals

Play Episode Listen Later Jan 2, 2022 1:13


This episode of the Networking Rx Minute (with Frank Agin (http://frankagin.com)) encourages you to get up out of your comfy office and go network. For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

Networking Rx Minute - For Business Professionals

This episode of the Networking Rx Minute with Frank Agin (http://frankagin.com) encourages you to spend a little time ahead of your networking endeavors on preparing for your encounters.   For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

Networking Rx
Embrace A Year of Kindness (EPS 421)

Networking Rx

Play Episode Listen Later Dec 31, 2021 14:28


We close the year with international speaker and award winning author, Jill Lublin sharing about Year of Kindness program. To learn more or enroll, go to: http://jilllublin.com/yearofkindness For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

Networking Rx Minute - For Business Professionals
Working Through Tough Times (085)

Networking Rx Minute - For Business Professionals

Play Episode Listen Later Dec 31, 2021 1:08


This episode of the Networking Rx Minute (with Frank Agin (http://frankagin.com)) reminds that while you cannot control the downs of life, you can control how you react. For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

Networking Rx
Igniting Relationship Potential Via Podcasting (EPS 420)

Networking Rx

Play Episode Listen Later Dec 30, 2021 25:45


Podcast fanatic, strategist, and producer Syya Yasotornrat shares on you can build relationships (as well as business) via the podcasting medium. To reach her or learn more go to: https://www.innovationmediaenterprises.com/ For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

The Unstoppable CEO Podcast
Rewind - The Three 80/20 Ideas That Drive Almost All Growth

The Unstoppable CEO Podcast

Play Episode Listen Later Dec 30, 2021 14:43


What if I told you that most of the marketing tactics you're doing are a waste of time? What if you could stop doing 80% of what you're doing now, AND get even better results? Interested? In today's episode of the podcast, I give you 3 principles to create maximum impact with minimum effort and complication. It's the ultimate 80/20 for growing any company, and it took me most of the last 25 years to discover it. On the podcast we'll cover...Why “who” your clients are matters more than most everything else (and how to improve the quality of your clients)The one thing that is more important than great copywriting, but overlooked by 90+% of entrepreneursHow to think about client acquisition like an accountantAnd more...

Beauty and the Biz
Today's Cosmetic Practice Growth Funnel (Ep.133)

Beauty and the Biz

Play Episode Listen Later Dec 30, 2021 10:05


Welcome to "Beauty and the Biz", where we talk about the business and marketing side of plastic surgery, and Today's Cosmetic Practice Growth Funnel. I'm your host, Catherine Maley, author of "Your aesthetic practice - What your patients are saying", and consultant to plastic surgeons to get them more patients and profits. LEARN MORE ➡️ https://bit.ly/3ykNLEa     ⬇️. ⬇️. ⬇️. Aesthetic Authority Article Today's Cosmetic Practice Growth Funnel Saying that “times have changed” would be a massive understatement when referring to growing a cosmetic practice in today's marketplace. To make sense of it, it helps to understand the structure and stages of an industry so you can then adapt to it. This should help…. The Life Cycle of the Plastic Surgery Industry Every industry goes through stages of introduction, growth, maturity and decline. Why? For lots of reasons but the biggest one is because society and its consumers accept products & services at different rates. As society begins to adopt and accept an innovation, the demand for new services grows and eventually reaches maturity. But a lot happens between these stages.   Introduction Stage   It used to be straight forward to grow a cosmetic practice just one generation ago. Cosmetic surgery was still a taboo topic and only for celebrities and consumers of high worth value. The demand for cosmetic surgery was limited and so were the number of service providers.   Most of the service providers were plastic surgeons who did a lot of reconstructive surgery and wanted to spread their wings to the cash side of medicine. Advertising was minimal and consisted of a few surgeons investing in mass advertising via TV, radio and print ads that centered on the surgeon's status. Prospective patients looked up to the surgeons and, most often, went with the surgeons' recommendations since they were regarded as the expert. When prospective patients called the office, it was to book a consultation with the surgeon. They more often than not, showed up for their appointment and conversions were fairly straight-forward. This worked well. There were few plastic surgeons to choose from and they enjoyed regal status.   Growth Stage   As society accepted plastic surgery more (thanks to the media who report on it and the Kardashians who partake in it…a lot), consumer demand increased dramatically. The growth in demand for cosmetic rejuvenation, coupled with exciting technological advancements, opened the industry up to an increase in consumers, but also to an increase of service providers. You longer needed to be a board-certified plastic surgeon to offer cash-based cosmetic medicine. Any MD could open a med spa and provide convenience and service for cash-based, non-surgical procedures that fill the need for consumers not ready for surgery. Then, as government regulations deterred medical providers from practicing insurance-based medicine due to low reimbursement and high cost and hassle of reimbursement, that supply of cash-based service providers increased even more. Once there is a proven consumer demand for cosmetic rejuvenation, big business and pharma also jumps in and creates more solutions for the service providers to offer to consumers. And, all of that increases the competition dramatically. The consumer demand continues to increase even more and includes new types of consumers (men and the younger population), as well as geographic opportunities so the future looks promising. But all of this leads to commoditization in the aesthetic industry. As the competition enters the market, they offer aesthetic services at lower prices. They almost have to since they don't enjoy status and need to enter the marketplace to attract new cosmetic patients somehow. This creates a downward sloping demand curve that reflects the willingness of consumers to purchase more of the commodity at lower price levels. Now, consumers have a plethora of solutions at a range of prices to choose from. This forces plastic surgeons to either lower their prices to compete or add more value to justify the higher prices. Adding value includes creating an image and brand to position the practice in a crowded marketplace, as a high-end service provider offering better quality of results, excellent customer service, an upscale experience and so on. Maturity Stage With so many service providers and many more manufacturers offering countless solutions to address the concerns of the cosmetic patients, the competition for new cosmetic patients becomes fierce. Although total sales continue to grow during the first part of the maturity stage, the increased competition causes profits to peak at the end of the growth stage and beginning of the maturity stage. Profits then decline during the remainder of the maturity stage because even though many consumers are buying, they are buying on price more often than value. Here is the point….In the growth stage, even inefficient practices make money. However, only the best run practices survive in the maturity stage. Less efficient practices struggle to generate positive cash flow in an uber competitive environment because they are not able to spend enough to attract enough patients to generate positive cash flow, so they get weeded out. Cosmetic practices have to be able to balance their advertising costs and overhead expenses to keep a steady stream of patients coming to them without going broke. Here is the solution to survive in a maturing marketplace… The trick to staying in the game is to leverage your assets so you get more value from the costs you already occurred. And, to become more efficient so you make more revenues using less resources. The practices who do this best win. The weakest practices don't because they cannot afford to operate profitably and compete at the same time on price. How do you do that? Rather than compete on price, compete on friendly customer service, efficient processes, technology to save time and relationship-building. Invest in the best staff you can afford and train them on customer service and converting. Their quality of work, great attitude and excellent converting skills will make you money. Increase the value of every patient by developing a relationship with them so they return for other services, consent to their photos being taken, refer their friends and give you a 5-star review so other prospective patients also see you as the best choice. Turn your current patients into your unpaid sales ambassadors who grow your practice organically by sharing you with their friends and followers on social media. All of your leverage is with your #1 asset and that is your patient list of consumers who chose you once and they will choose you again and bring their friends with them if you focus on them. You already spent the time, money and effort in attracting them to you. They will grow your practice for you if you let them….for free. This means you redirect some of your advertising costs to training your staff and nurturing your current patients. So, now, you are growing internally and externally and that's how you survive and thrive in today's marketplace. =========================== Catherine Maley, MBA is a cosmetic practice consultant, speaker, trainer, blogger and podcaster. Her popular book, Your Aesthetic Practice/What Your Patients Are Saying is read and studied by plastic surgeons and their staff all over the world. She and her team specialize in growing plastic surgery practices using creative patient attraction, conversion, follow up and retention strategies as well as staff training to turn team members into converting rock stars. If you want to talk more about your specific situation, just leave me a message at https://www.CatherineMaley.com, or DM me on Instagram at https://www.instagram.com/CatherineMaleyMBA.

Networking Rx
Win Great Relationships Via Care, Value & Service (EPS 419)

Networking Rx

Play Episode Listen Later Dec 29, 2021 23:42


Tallal Gondol, speaker and author of Turbocharged Networking, shares insights relative to building relationships via caring, adding value and being of service. Learn more at https://www.turbochargednetworking.com/ For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

Hire Power Radio
The Danger in Skipping the Interview for Internal Referrals with Todd Ausherman

Hire Power Radio

Play Episode Listen Later Dec 28, 2021 25:19


Most of us have a tendency to fast track anyone who comes through an internal referral. The rationalization is that we automatically trust the referral source so the person will be a great hire. Add time pressure to fill the role and we are ready to extend an offer before the interview takes place. Yes there is an increased likelihood that the person will work out. But there is danger too. Because a person is a referral, is the exact reason why they need to be impressed with your thoroughness in your interview process. This does not dissuade the A-players from joining you. It gives them the impression of excellence expected from everyone within the organization.  Our guest today: Todd Ausherman, CEO of Notaroo Todd is an attorney and entrepreneur with over a decade of experience in building high growth companies in the financial services space.  Having successfully exited multiple companies, while personally hiring hundreds of employees along the way, he is currently building Notaroo, a lending software platform for the mortgage industry.  Todd is here to share his experience with hiring internal referrals. Today we discuss: Why it is critical to thoroughly vet internal referrals How to ensure the the referral fits Challenge today? The internal hire from the company that acquired the company Build from 19-250 people in 3 years Went into default and took two people Got a hero and a zero The zero - had his own way Created a lot of barriers Nothing got done First hire power bred discontent among his tribe Led to a mutiny Unreasonable belief in his ability Project fell flat Why is this important to the company? The team of malcontents poisoned the culture Ultimately the CEO unloaded a bad employee on him Rick's Nuggets Must do diligence for everyone, especially referrals Why is this person being referred to me? Do they align with our values? How do we solve the problem?  Culture first Create a lot of events Break down the communication barriers Humanize himself as a leader Open a channel for people to be heard, raise your hand Spread out the balance of power Minimize the possibility of a mutiny Team leads responsible for smaller teams Decentralized hiring control to the team leads Process that multiple people decided on the hire Recruiting - intro calls Interview conducted in groups of 2- accountability partner Leader final interview Penguin question Hired a person who didn't like penguins(company mascot), it didn't work out. Knockout question: stick to it Fire Fast Eliminate the cancer as soon as you learn of it Rick's Nuggets Values are what form your culture Hiring process! Knockout question! Key Takeaways that the Audience can plug into their business today!  - Value: Sticking to your knockout question Mindful of your key lieutenants and what their motivations are  Confront the uncomfortable truth of seeing a person who is a performer but the agenda is self driven. Don't hide behind a person's performance- cowardly Host Links:  LinkedIn: https://www.linkedin.com/in/rick-girard-07722/ Company: https://www.stridesearch.com/ Podcast: https://www.hirepowerradio.com Authored:  "Healing Career Wounds"  https://amzn.to/3tGbtre HireOS inquiry: rick@stridesearch.com Guest Links: LinkedIn:https://www.linkedin.com/in/toddausherman/ Company: :https://www.getnotaroo.com/ Show Sponsor: Criteria Corp: https://www.criteriacorp.com/

The Model FA
Enhancing Client Engagement, Referrals, and Introductions with Bill Cates

The Model FA

Play Episode Listen Later Dec 28, 2021 48:09


Bill Cates is the founder of Referral Coach International and the Cates Academy for Referral Marketing. He is a client acquisition expert and the author of several books, including Get More Referrals Now and Radical Relevance. For over 25 years, Bill has helped financial professionals move from incremental to exponential growth by improving communication, value, and clientele. Before founding Referral Coach International, Bill built and sold two successful book publishing companies. A sought-after public speaker, Bill is also the founder and leader of the Million Dollar Speakers Group and host of the Top Advisor Podcast.   Bill joins me today to share the secrets behind turning loyal clients into advocates for your business. He explains how public speaking engagements can help your prospecting efforts and build your influence. He discusses his philosophy on referrals and offers his best practices for soliciting business introductions from clients. Bill also highlights the importance of investing in emotional connections with clients and underscores the power of communicating values through storytelling.   “The secret sauce to creating advocates for your business is personal connection.” - Bill Cates   This week on The Model FA Podcast:   Bill's background: his pivot from the publishing industry to the financial services industry, and his introduction to professional public speaking Building influence through public speaking and starting a public speaking career How to connect with your audience before you speak from the stage Bill's philosophy on referrals, business introductions, and growing a referral-based business The four stages of client relationships How to make clients feel optimistic about working together The difference between creating value connections and emotional connections The “90-Day Dazzle" and how the right client onboarding process can help make your business more referable The Transition Navigator and the Anchoring Effect Congruency theory and the power of impressions Creating the “client-centered why” and the neuroscience of relevance How advisors can approach asking for introductions without being aggressive Radical relevance and the value of communicating values through storytelling The distinction between referrals and introductions   Resources Mentioned:   Book: The Hype Handbook: 12 Indispensable Success Secrets from the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael Schein Book: What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story by Ben Zoldan and Michael Bosworth   Our Favorite Quotes:   “One of the best ways to become influential is to speak. There's something about standing up on the stage that edifies you.” - David DeCelle “Depending on what they experience, your clients will view everything you do through a particular lens.” - David DeCelle “We're in the name recognition business. If you make a nice connection with someone, that'll carry on a long way.” - Bill Cates   Connect with Bill Cates:   Referral Coach International Top Advisor Podcast Book: Radical Relevance: Sharpen Your Marketing Message - Cut Through the Noise - Win More Ideal Clients Book: Get More Referrals Now! Book: Don't Keep Me a Secret!: Proven Tactics to Get Referrals and Introductions Referral Coach International on LinkedIn Bill Cates on LinkedIn Bill Cates on YouTube Bill Cates on Facebook Bill Cates on Twitter   About the Model FA Podcast   The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.    Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you'd love to see covered.    Our Team: President of Model FA, David DeCelle   If you like this podcast, you will love our community! Join the Model FA Community on Facebook to connect with like-minded advisors and share the day-to-day challenges and wins of running a growing financial services firm.

Networking Rx
Use Your EARS (EPS 418)

Networking Rx

Play Episode Listen Later Dec 28, 2021 17:52


Host Frank Agin review an article on active listening that was given to him by author, speaker, and magician Brian Miller (@bmillermagic). To learn more about Brian, go to https://brianmillerspeaks.com/about/. For more great insight on professional relationships and business networking visit https://www.amspirit.com/blog/ or contact Frank Agin at frankagin@amspirit.com.

The Lifestyle Chase
Episode 214 - Jonathan Goodman on Relationship Building and Referrals

The Lifestyle Chase

Play Episode Listen Later Dec 28, 2021 5:59


In this episode, we talk about Relationship Building and creating genuine Referrals in the fitness industry that could change your career. Jonathan Goodman is bringing the fitness industry together. Since 2011 he's published 11 books, welcomed over 20M visitors to his website, and sold over 250,000 educational items to health and fitness enthusiasts. Originally from Toronto, Coach Goodman has enjoyed over 1,300 days exploring the world with his young family. Please follow him on Instagram at @itscoachgoodman Links: https://www.theptdc.com https://urlgeni.us/instagram/CoachGoodman You can learn more about your host, Chris Liddle, by following along @christianliddle, @thelifestylechase or heading to invigoratetraining.com The Lifestyle Chase is available on all platforms. Please like, share, rate, and subscribe to help the show be successful!

Instant Impact with Elyse Archer
131 - How to Build Trust and Create Massive Referrals with Amy Kniseley

Instant Impact with Elyse Archer

Play Episode Listen Later Dec 28, 2021 31:40


One of the pillars of the She Sells community is to do what is in alignment with your values and to follow your intuition. This constantly goes against what we have learned in the corporate sales world, but today's guest continues to prove its efficacy as she moves from the 10K Club to the 50K Club and finds sales success in ways that feel right. Amy Kniseley joins me in this episode today to talk about how to build trust through relationship building. Sounds obvious that sales success will come from building relationships, but organizations are still not valuing this crucial piece. Amy serves as Vice President, Distribution Partners, for Highland Capital Brokerage and is leading with her heart in a very male dominated industry. Amy prides herself in her authentic leadership and a mindset of “serving clients first.” She has a passion for independent distribution and her experience provides a unique perspective in helping partners get the most from their partnership.  In today's interview, Amy is going to flip your limiting beliefs by sharing how impactful creating memorable experiences is. You CAN develop strong relationships through genuine care that will result in massive referrals.   Show Notes: [2:14] - Welcome to the show, Amy! Amy shares how she entered into the sales space in the financial industry. [3:44] - Through her family's company, she learned a lot of lessons both good and bad. [4:52] - Part of what has led to Amy's current success is how much she still loves what she does. [6:10] - How does Amy create memorable experiences? It starts with alignment. [7:25] - There's a lot of emotion missing in sales, but through developing a relationship, Amy explains that her job is to listen and provide information. [9:39] - There is a balance between hitting goals and not stressing about it. [11:18] - Know the goal and determine the right activities to spend your time on. The little things make a big difference in relationship building. [12:52] - When you are more intentional, you need less activity and work. [14:05] - The biggest obstacle for Amy is breaking through the perception of the current distribution model in her industry. [17:00] - You have to be understanding if a prospect has had a negative experience. [18:37] - You can change customer mindset by overdelivering and surprising them. [21:13] - Amy shares what she wishes she knew going into leadership in a very male dominated industry. [23:39] - Amy uses her voice but also brings an emotional piece to her job. [25:02] - People truly want to hear different perspectives, so use your voice. [27:18] - Follow Amy for really good video content. [27:51] - Amy shares a final piece of advice: Go for it. Don't play small   Links and Resources: Instagram  |  LinkedIn  |  YouTube She Sells with Elyse Archer Home Page Register for the Sedona Retreat with Elyse   Connect with Amy: LinkedIn  |  TikTok  

Justice Matters with Glenn Kirschner
Congress Contemplates Criminal Referrals For Trump and Company for Crimes of January 6

Justice Matters with Glenn Kirschner

Play Episode Listen Later Dec 22, 2021 8:47


The New York Times reported that the House select committee is considering making criminal referrals to the Department of Justice of Donald Trump and others who may have criminal liability for the insurrection. Here is a review of what criminal referrals are, how DOJ has handled prior criminal referrals by Congress, and what it signals that the committee is contemplating referring Trump for a criminal investigation. For our Team Justice and Justice Matters merchandise shop, please visit: https://shop.spreadshirt.com/glennkirschner/ Please consider becoming a #TeamJustice patron at: https://www.patreon.com/glennkirschner My podcast, "Justice Matters with Glenn Kirschner" can be downloaded where you get your podcasts. To subscribe to the podcast: https://link.chtbl.com/JusticeMatters Follow me on: Twitter: https://www.twitter.com/glennkirschner2 Facebook: https://www.facebook.com/glennkirschner2 Instagram: https://www.instagram.com/glennkirschner2 Learn more about your ad choices. Visit megaphone.fm/adchoices

All In with Chris Hayes
NYT: Jan. 6 committee weighs possibility of criminal referrals

All In with Chris Hayes

Play Episode Listen Later Dec 21, 2021 44:50


Guests: Major Gen. Paul Eaton, Michael Schmidt, Dr. Dave Chokshi, David Plouffe, Heather McGheeAs the Jan. 6 committee weighs potential criminal charges for Trump and his allies, former generals raise alarms about another insurrection. One of those former generals joins Chris live. Then, New York City's health commissioner on what may be promising new data on omicron—and the importance of getting the word out on boosters. And what may be the best hope for a path forward with Build Back Better on life support.