Outspoken

The new L&S podcast, Outspoken, dives into marketing, advertising and the technology that drives them. This episode’s special guest is L&S President and CEO Scott Lawrence, who talks about the inspiration and top takeaways from his new book, Leader of the Band.

It’s a bird! It’s a plane! Nope – it’s a drone. In this episode, Trev and Trav discuss drone-vertising, drone mishaps and even drone accident injury lawyers. Broadcast editor and drone flight school graduate Mason Horacek also joins to talk about his experience using drones to gather cinematic shots for travel, tourism and more.

4 out of 5 households own a video game console, and 42% of Americans play three or more hours per week. With online and mobile gaming exploding, Trev and Trav discuss how marketers are leveling up to include strategies to reach these audiences. Software engineer and semi-competitive gamer Brady Laue also joins to share background on the millions of gamers in today’s online universe.

It’s a special time of year, which calls for a very special holiday gift edition of Reboot. Listen and get up-to-speed on this year’s hottest gifts, gadgets and tech trends to put under your tree.

Watch it live, or watch it later? In this episode of Reboot, Trev and Trav discuss the features, uses and merits of live streaming. From sports to fashion shows and Chewbacca Mom, brands and people can tell stories in real-time to drive engagement and interact with viewers while the action happens. Later, Senior Digital Strategist Amy Dancey joins to talk about how live video is influencing social media and its implications for advertisers.

Meet Siri, Watson, Alexa and M; they’re all bots working to make your life better. In this episode of Reboot, Trev and Trav discuss the bevy of bots we’re using in tech today, along with the data they’re gathering. Tracy Saathoff, Director of Consumer Insights, also shares how bots are evolving market research and data collection.

Apple Watch or Android Wear? Fitbit or Garmin? As the world of wearable technology grows, Trev and Trav evaluate the best of the best – and some of the worst. Later in the episode, Senior Interactive Designer Luke McIlrath joins to talk about the evolution of wearable tech in marketing.

It’s the biggest sporting event in the world that we can’t specifically name. It’s Rio. And it’s center stage for amazing wearable technology. During this Reboot episode, we’ll discuss Rio tech trends along with awarding gold, silver and bronze to our favorite Rio moments and marketers.

You down with IoT? On this episode of ReBoot, Trev and Trav decode the Internet of Things – what it is, how it’s used and what it means for marketers. Consumer Insights Specialist Matt Hammer also joins us to talk cyborg kangaroos and other IoT innovations in the making.

Trev and Trav discuss the evolution of virtual reality, recapping the best and worst VR applications, along with opportunities for marketers. L&S Director of User Experience Tara Locke also stops by to discuss the importance of UX and how the best marketing campaigns are transcending traditional labels.