Podcasts about consumer insights

Failing to usher buyers from discovery to purchase in the fewest possible steps is often seen as a setback. This belief misunderstands the consumer purchase journey, according to new research. Mindscope's Lea Karam and TikTok's Elias W. Bassil join WARC's Alex Brownsell to discuss the alchemy of customer consideration.Guests:Lea Karam, CEO & Founder of MindscopeElias W. Bassil, Regional Head of Business Marketing, TikTok METAPAlex Brownsell, Head of Content, WARC MediaChapters:[0:10] – Introducing “The Alchemy of Consideration” with TikTok & Mindscope[1:56] – Does Marketing Misunderstand the Consideration Phase in the Customer Journey?[3:28] – Why Traditional Journey Models Are Broken[5:51] – Reframing Decision-Making Beyond Funnel Thinking[10:41] – What Is a Behavioral Pause?[12:57] – Desire vs Need: Liking, Wanting, and Value Alignment in Consumer Choice[13:42] – How Pauses Show Up on TikTok[16:54] – The Cost of Forcing Narratives in the Consideration Phase[18:18] – Short-Term KPIs vs Long-Term Brand Building: Rethinking the Attention Economy[21:10] – The Four Forces of Consideration: Social, Cognitive, Contextual, and Emotional[23:18] – Why Context Has Veto Power: Viewing Environment and Mental Availability[27:44] – How Brands Can Improve Consideration Effectiveness For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

Anika sat down with Holland Martini and Maria Vorovich to explore how Good Ques transformed the traditionally rigid world of market research by embracing creativity, humor, and psychological safety. The conversation revealed a counterintuitive truth: to get to real human insights, you cannot ask robotic questions; you have to shift the perspective and design an experience that makes people comfortable telling the absolute truth. Holland and Maria's unique journey—from working side by side at Grey in New York and navigating the unexpected hurdles of launching a business right before a global pandemic to earning recognition from Inc. Magazine and working with giants like P&G, PepsiCo, Adobe, TikTok, and Meta—offered a practical look at how two co-founders with contrasting working styles ("waffle brain" and "spaghetti brain") built an anti-research research company on mutual respect, clear communication, and purposeful creativity. In This Episode The Waffle and the Spaghetti: How balancing statistical rigor with big-picture creative strategy builds an indestructible co-founder partnership. The Spark in the Cream: Turning a New Year's Eve conversation about stale corporate jargon into a mission to reinvent consumer insights. Surviving the Pivot: How an early client backing out right before COVID unexpectedly forced them into the research boom. The TikTok Validation: Landing early major enterprise accounts by showing up with a genuinely different point of view. Rewiring the Factory: Why using AI to innovate the ultimate output rather than just speeding up the assembly line matters. The Power of Memes in Healthcare: How a viral internet joke helped a healthcare client accurately double their anticipated market size. The Empathy Deficit: Why modern brands get lost in best-practice perfection and forget to design human experiences for respondents. Co-Founder Dynamics: The importance of clear role separation, shared values, and leaving ego at the door. Timestamps 00:00 Intro: The anti-research research company 02:05 Waffle brain vs. spaghetti brain 03:54 The origin story at Grey 06:20 Taking off corporate guardrails 09:30 Carving a distinct agency path 11:42 Good Ques: Asking better questions 13:35 The 2020 pandemic pivot and TikTok 15:58 AI integration and industry innovation 20:53 Pitching enterprise clients 23:55 Creative research tweaks 25:10 The condom meme case study 29:26 Comfort with creative boundaries 31:32 Co-founder rules and motherhood 37:35 Remote culture and global teams 43:07 The respondent experience 46:26 What's next for Good Ques 47:24 Advice for new founders 49:32 Favorite quotes and business mantras Key Insights & Takeaways Insight 1: Invisibility Isn't a Content Problem—It's a Strategy Problem Traditional market research is bogged down by rigid, robotic phrasing that invites equally robotic, surface-level responses. When researchers focus entirely on extraction rather than the respondent's experience, they miss the underlying truth. Asking better questions requires designing an environment of psychological safety where people feel comfortable revealing their real behaviors. Insight 2: Creativity Belongs in Methodology, Not Just Execution Many corporate brands assume creativity only applies to advertising copy or visual design. True innovation happens when creativity is applied to the research methodology itself—using tools like creative drawing, changing the frame of reference to bypass social desirability bias, or even incorporating internet culture like memes to capture authentic consumer sentiment. Insight 3: AI Should Innovate the Output, Not Just the Assembly Line While many companies use generative AI simply to streamline traditional processes and speed up data collection, true market leaders use it to reimagine the final product. Technology should be leveraged to push beyond industry averages and discover entirely new frontiers of understanding rather than just producing faster mediocrity. Insight 4: Counterbalance Is the Anchor of a Strong Co-Founder Partnership A successful co-founder relationship relies on having complementary skill sets rather than duplicate visions. Pairing a structured, analytical mindset with a fluid, big-picture creative approach creates a resilient leadership team, provided there is absolute clarity in roles, deep mutual respect, and zero ego. Insight 5: Embrace Discomfort as a Metric for Growth Building a disruptive company requires a constant willingness to step outside the boundaries of convention. Whether it is pitching unconventional methodologies to skeptical executives, riding a bicycle across a bridge in freezing weather during a crisis, or pivoting business models overnight, treating discomfort as a sign of progress is essential for long-term survival. Resources & Links Mentioned GoodQues.com Good Ques LinkedIn Columbia University (guest lecturing) About Holland Martini & Maria Vorovich Holland Martini and Maria Vorovich are the co-founders of Good Ques, widely known as the anti-research research company. Having met while working in strategy and data at Grey New York, they bonded over a shared frustration with stale industry jargon and rigid methodologies. Together, they built an award-winning agency recognized by Inc. Magazine as one of the fastest-growing companies in the U.S., delivering breakthrough consumer insights for global brands like Procter & Gamble, PepsiCo, Adobe, TikTok, and Meta. Holland serves as Chief Insights Officer, bringing statistical rigor and data precision, while Maria serves as Chief Strategy Officer, driving creative vision and disruptive positioning. Connect with Holland & Maria Website: https://www.goodques.com/ LinkedIn: linkedin.com/company/goodques YBA was named the top PR podcast in the US by FeedSpot! Feedspot is an RSS Reader that lets you follow your favorite podcasts alongside blogs and news in one place. Like the show? Leave us a rating or review: https://lovethepodcast.com/67940257010b317cdaa9d857 Send us a Message: https://podcastfeedback.com/67940257010b317cdaa9d857 Check out our Website: https://www.yourbrandamplified.com Speak to my Delphi Clone: https://www.delphi.ai/amplifywithanika Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one item. As a result, businesses are shifting their metrics beyond short-term profit to embrace the long-term strategic advantages of circular business models. In this episode of The Circular Economy Show, host Fin is joined by Emily Hill, Director of Sustainable Transformation Practice at Kantar, to discuss measurement guidance that will allow marketing teams to support the shift to circular business models and behaviours at scale, while delivering on their key priorities. Emily explains how marketers can redefine success across four key areas: Commercial, Brand, Creative, and Consumer Insight. From building a compelling business case for pilots, to using creative campaigns to shift consumer behaviour, we explore how measurement can be a powerful tool to unlock resources for circular initiatives. This August on the Circular Economy Show, we're revisiting four conversations that help to navigate the marketing challenges and opportunities of switching to a circular economy. So listen in if you want to learn how to take something from a good idea to something that actually sells. Subscribe to The Ellen MacArthur Foundation for more insightful videos: https://www.youtube.com/channel/UCQAC2otE5_agzHZPnk3mE5w?sub_confirmation=1 Follow us online on these channels: Instagram: http://instagram.com/EllenMacArthurFoundation LinkedIn: https://www.linkedin.com/company/ellen-macarthur-foundation/ Website: http://www.ellenmacarthurfoundation.org

The traditional shopper funnel is dead, yet most brands still chase it. Nico Laruina, General Manager of Nestlé's Food Business Unit, bridges both worlds daily, running a global food portfolio while proving that consumer truth beats commercial pressure every time. He breaks down why the funnel became circular instead of linear, how elasticity testing reveals what shoppers will actually pay for, and why the right AI prompt only works if you already know your consumer's real need. A must-listen for anyone building strategy and anyone building the research behind it.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kurt Avery of Sawyer Products joins Jeep Talk Show to talk water filters, insect protection, and how a company that lost money for 23 of its first 25 years now delivers clean water in more than 80 countries. Sawyer's 0.1-micron hollow-fiber filters take out bacteria and protozoa, last for years with backwashing, and have helped tens of millions of people while the company gives away most of its profits. Tony and Kurt cover malaria work, clothing treatment that lasts through wash cycles, disaster kits, Mexico tap water, and why a cheap filter belongs in every Jeep. Sawyer.com and Amazon carry the same gear they discussed. Timestamps 00:00 – Sawyer's Mission and Global Impact 00:32 – Malaria Prevention with Treated Clothing 02:07 – Mosquito Control Alternatives and Charitable Repellents 04:11 – Global Distribution, QR Guides, and Charity Funding 05:44 – Growth Milestones, Profit, and Military Contracts 06:30 – Military Adoption and Production Scaling 08:56 – Personal Commitment and Impact Satisfaction 11:37 – Filter Technology, Cost Efficiency, and Longevity 12:35 – Practical Use Cases and Disaster Relief 13:37 – Marketing Philosophy and Consumer Insight 16:10 – Entrepreneurial Journey and Franchise Lessons 18:21 – Scaling Faucet Filters for Paying Markets 19:39 – Comprehensive Product Overview and Market Reach 29:59 – Insect Repellent Innovations and Regulations 34:09 – Health Impacts, Ticks, and Dietary Concerns 39:11 – Future Initiatives and Philanthropic Vision 45:45 – Jeep Compatibility and Product Benefits 47:03 – Call to Action and Outdoor Promotion 47:36 – Closing Remarks and Legal Disclaimer Key Highlights Sawyer filters use hollow-fiber membranes that physically block bacteria and protozoa and can last 10+ years with cleaning The company works with 140+ nonprofits in 80 countries and gives away over 90% of profits Permethrin clothing treatment bonds to fabric for about 6 weeks or 6 washes and helps cut tick and mosquito bites Filters work on surface water, travel, boil-notice situations, and off-road kits; they are not for turning seawater into drinking water Kurt's marketing background, early partner Gayle Sayers, and the long unprofitable years before the filters took off Like the video if you want more guest interviews like this, drop a comment with the water filter or bug spray you actually keep in the Jeep, subscribe for new Jeep Talk Show episodes, and visit JeepTalkShow.com for merch and links. Support the Show & Shop Jeep Gear Thank you for watching and listening! If you enjoyed the conversation with Kurt Avery of Sawyer Products, consider checking out some of the great products and upgrades we discussed. Sawyer MINI Water Filtration System View on Amazon Sawyer Premium Permethrin Clothing Insect Repellent View on Amazon Sawyer Squeeze / PointOne water filters and more Sawyer Squeeze / PointOne water filters and more View on Amazon Buying through the Jeep Talk Show Amazon storefront helps keep the show going at no extra cost to you: https://jeeptalkshow.com/amazon

Is consumer confidence in the U.S. food supply actually recovering, or are recent outbreaks making things worse? In this episode, Kris Sollid, Senior Director of Research and Consumer Insights at the International Food Information Council (IFIC), breaks down surprising new data from the flagship Food and Health Survey. From tracking historical dips in consumer trust to analyzing real-time shopper reactions during recent produce outbreaks like cyclospora, Kris reveals what consumers actually want from food brands, government regulators and retailers.See omnystudio.com/listener for privacy information.

In this episode, Yvonne Ruke Akpoveta sits down with K. Brian Dorval and Samantha Stead from Better Change Tools to explore why adaptive change leadership begins with understanding people. Together, they discuss how different thinking preferences shape communication, decision-making, collaboration, and responses to change. They also share practical insights into why self-awareness is one of the most important leadership capabilities in today's rapidly changing world, and how leaders can build greater trust, buy-in, and adaptability across their teams. In this episode, we discuss: How different thinking styles influence communication and decision-making. The role of Creative Problem Solving in navigating complex change. Practical ways to build trust, collaboration, and organizational buy-in. Why understanding people may be your greatest leadership advantage in an AI-driven world.  About Our GuestsK. Brian Dorval is the co-developer of the Creative Problem Solving method, a practitioner and trainer of VIEW and SOQ, and the author of more than 70 publications on creativity and innovation. He has delivered innovation programs, training courses, and performance workshops in 21 countries worldwide and is also a tennis player and sports performance coach. Samantha Stead is a former Vice President of Product Development and Consumer Insight in international direct-to-consumer publishing. She is a practitioner and trainer of Creative Problem Solving, VIEW, and SOQ, specializing in creative approaches to consumer insight, with extensive experience leading organizational change and transforming business performance. Resources & Links Connect with Samantha Stead and K. Brian Dorval on LinkedIn Learn more about VIEW Connect with Yvonne Ruke Akpoveta on LinkedIn Learn more about The Change Leadership 

Procter & Gamble is one of the world's biggest advertisers. Marc Pritchard, P&G's long-time Chief Brand Officer, joins WARC's Anna Hamill to share insights and lessons from almost 40 years in marketing at the CPG giant, including the enduring power of brand building, the evolution of media, adapting to the AI era, and how brand purpose and cultural insights delivered real business growth for its brands. This episode is sponsored by Circana. Learn more about their AI-powered marketing mix solution LiquidMix at circana.com/warc. Guests: Marc Pritchard, Chief Brand Officer, Procter & Gamble Anna Hamill, Senior Editor, The WARC Podcast Topics covered: [00:00] – Intro: P&G's Marc Pritchard joins The WARC Podcast [02:01] – Defining marketing effectiveness: P&G's 'five-fecta' growth framework [04:08] – P&G's brand-building fundamentals: the “who, what, how” model [07:09] – From TV to AI: How media fragmentation is changing marketing [07:51] – Media transparency and the missing sales attribution signal [10:18] – Why retail media is reshaping commerce at P&G [12:09] – How P&G is adopting retail media, algorithms and content flywheels [15:01] – AI as a brand-building and accelerator [18:32] – In-housing media, content and ad testing to speed up innovation [21:38] – Inside P&G's culture of marketing effectiveness [23:13] – Balancing content volume, quality and media spend [29:51] – How brand purpose and cultural insights grew P&G's brands [34:29] – How CMOs can navigate uncertainty around brand purpose [36:42] – Marc Pritchard's career advice for young marketers For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday. Subscribe to The WARC Podcast here: https://www.warc.com/en/warc-podcasts Sign up to daily WARC News for free: https://www.warc.com/en/latest Book a demo: https://www.warc.com/en/subscribe

In this episode of Better Call Daddy, host Reena Friedman Watts sits down with Kiko Zang, business executive, tech founder, and opinion leader building human-centric consumer products. Kiko is the Founder & CEO of Chomp, a social game that rewards honesty instead of punishing it and she's on a mission to fix what she calls the "performative internet." Kiko opens up about her path from boarding school in China to New Zealand and the United States, the anti-authoritarian streak she carried as a kid, and the long road to understanding her own identity across cultures. The conversation gets candid as she discusses her experience with open relationships and how it reshaped her views on love, trust, kindness, and loyalty then turns to the bigger picture: why social media rewards performance over authenticity, why women in particular self-censor online, and why honest human belief may be the scarcest, most valuable data in the age of AI. Kiko also shares her founder journey from COO at Orca (one of Solana's largest decentralized exchanges, where she helped raise $19M and grow the platform to $1B+ in 24-hour trading volume) to building Chomp, which drew 50,000 beta users sharing millions of honest answers and raised $3.6M from backers including BlueYard, JSquare, and Accomplice placing her among the 2% of female-led startups to raise venture capital. Chomp launches on iOS in 2026. Equal parts personal memoir and founder story, this episode covers identity, relationships, resilience, the loneliness epidemic, the funding gap for female founders, and what it takes to build something real in a "dead internet" full of bots and AI slop. Keywords: Kiko Zang, boarding school identity, open relationships podcast, cultural identity, female tech founder, women in venture capital, social media and authenticity, dead internet theory, Chomp app, Solana Orca DEX, honest opinions app, read the room, loneliness epidemic, Better Call Daddy podcast, Reena Friedman Watts

Marketing and Insights teams still speak past each other, burying consumer truth in translation gaps. James Mackenzie, Head of Growth at PZ Cussons, and Paul Yocum, Chief Growth & Marketing Officer, dismantle that gap firsthand by treating Insights as neutral ground, or what Paul calls "Switzerland", inside a company spanning Indonesia to Nigeria to the UK. They unpack Qualiquant, the fusion of qualitative depth with quantitative scale, AI-led interviews that capture consumers in real moments instead of stiff focus groups, and a path-to-purchase framework that finally separates the shopper from the consumer. The through-line is that getting to the human faster doesn't replace judgment, it sharpens it for marketers and researchers alike.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Segment 1: Mark Hamrick, journalist, economic analyst, author of ‘The Hamrick Brief‘ on Substack, joins John to talk about the latest data on inflation, how may people use a credit card to pay for groceries, and the likelihood the Fed raises rates in September. Segment 2:  Mike Spriggs, Head of Consumer Insights at Fiserv, joins John Williams […]

Key topics Impact of AI and data science on category management Role of retail media and private label in retail strategy Changing shopper behaviors and professional shoppers The evolution of store formats and online integration The importance of human touch and education in retail The role of nutrition and health in category planning The influence of private label on market dynamics The future of store formats and the role of physical stores Chapters 00:00Introduction to James Jackson and episode overview 02:28The evolution of retail events and networking 04:01The changing landscape of retail stakeholders 05:42Educational focus and industry innovation 07:04The role of data science and AI in category management 09:07Career journey into category management 10:40Impact of technology on the role of category managers 12:36Balancing art and science in retail decision-making 14:54Online shopping trends and consumer behavior 17:25The rise of professional shoppers and store formats 22:48Private label strategies and market impact 27:22The influence of Aldi and private label on retail 32:03The role of nutrition and health in retail 36:34Data-driven education and consumer trust 37:43The future of health and wellness in retail 39:47The impact of retail media and monetization 40:01Lightning round: retail trends and strategies

AI can generate creative fast, but soul gets lost. Matt Harris (Research & Insight Lead) and Oli Bussell (Creative Lead) at Canva sit on opposite sides of the table—data and instinct—and prove the two only work together. They break down how to test storyboards early instead of waiting for the final cut, why bringing a single consumer's voice into the room beats any statistic when defending or reshaping an idea, and how to use insight as a creative challenge to solve rather than a verdict that kills bold ideas. You'll hear why the best partnerships treat research as a steer, not an answer—and where the human touch still beats the algorithm every time.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vanilla remains one of the most popular flavors in the baking industry, but this fruit has a much more complex history than many realize. Vanilla (https://bakerpedia.com/ingredients/vanilla/) is thought to have originated in Central and Northern America, more precisely Mexico. In the 16th century, it was introduced to Europe by Spanish conquerors. In this episode of BAKED in Science, host Mark Floerke is joined by Emmanuel Laroche (https://www.linkedin.com/in/emmanuellaroche/) to discuss all things vanilla. Laroche is VP of Marketing & Consumer Insights at Symrise (https://www.symrise.com), creator and host of the podcast “Flavors Unknown,” and author of Conversations Behind The Kitchen Door and A Taste of Madagascar: Culinary Riches of the Red Island. Savoring the Flavor Some topics covered include: The “bean” fallacy Vanilla goes global Bye-bye vanilla bee Intricacies of vanilla production Vanilla versus vanillin Functional properties of vanilla

In a crowded market, copying products has become effortless. Herman Scheer cofounder John Scheer explains why building a strong, clear brand is an entrepreneur's last line of defense. By rooting messaging in human truth and optimizing copy for AI search tools, he reveals how modern businesses can carve out lasting market moats that drive long-term value. For more on Herman Scheer, in show notes, click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Performance marketing gets you noticed, but it can't scale you forever. Marcelo Kertész, CMO of MANSCAPED, turned a brand built on awkward jokes into the number three electric grooming brand in the US. All this while outmaneuvering competitors decades older by knowing exactly when to shift gears. He breaks down "The Great Rebalance" from D2C conversion campaigns to full-funnel brand building, why zooming out from seven-day attribution windows to six-month brand performance changes everything, and the difference between consumer insights and human insights. These are the emotional truths data alone can't capture. You'll also learn why listening to consumers with intention beats letting the "popular vote" make your decisions for you.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.Paul Thomas is Global Consumer & Shopper Insight Director at Imperial Brands, formerly Global Insight Director at Beam Suntory.Why do bartenders know more than a hundred-thousand-pound research report?How does the Japanese concept of Gemba change the way brands gather insight?What actually happens when marketers stop hiding behind PowerPoint and go to the bar?Find all episodes featuring Paul Thomas at themaffeodrinkspodcast.comBottom up. Wanna know what the conversation above means for your team? It's in the paid section.For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com

Simone Gudlick ist Vice President Marketing und CMO von Henkel Consumer Brands in Deutschland.Mit Olli & Martin spricht sie über Henkels größte Verwandlung: den Umbau ikonischer Traditionsmarken zu einer zukunftsfähigen, datengetriebenen und konsumentennahen Marketingorganisation.150 Jahre Henkel – und doch geht es in dieser Folge nicht um Nostalgie. Sondern um die Frage, wie ein Traditionsunternehmen lebendig bleibt, wenn es sich grundlegend verändert. Simone gibt Einblicke in den tiefgreifenden Umbau von Beauty, Laundry und Home Care zu einer gemeinsamen Consumer-Brands-Plattform: mit vollerem Fokus auf Marken wie Persil, Perwoll, WC Frisch, Schwarzkopf, Syoss und got2b – und mit Innovation, Nachhaltigkeit und Digitalisierung als Wachstumsmotoren.KEY TAKEAWAYS:Tradition bleibt stark, wenn sie nicht stehen bleibt.Der eigentliche Vorteil großer Marken liegt nicht in KI selbst, sondern in den Daten und Erkenntnissen über Konsument*innen, die sie über Jahrzehnte aufgebaut haben.Transformation gelingt durch klare Kommunikation, Kultur und Teams.LinkedIn:→ Simone Gudlick→ Olli Busch→ Martin Boeing-MessingKeywords: Henkel, Consumer Brands, Persil, Perwoll, WC Frisch, Schwarzkopf, Syoss, got2b, FMCG, Markenführung, Marketingtransformation, Datenstrategie, Echtzeit-Marketing, KI im Marketing, End-to-End-Digitalisierung, Consumer Insights, Digital Experience, DX, High-Performing Teams, Five Dysfunctions of a Team, Patrick Lencioni, Team Number One, Vulnerability-Based Trust, Peer-to-Peer Accountability, Customer Journey, Gen Z, Creator-Kollaborationen, Category Entry Points, Viewability, Adobe, Google, Microsoft Hosted on Acast. See acast.com/privacy for more information.

The biggest brands have the most data and act on it slowest. Patrick O'Toole, CMO of Unleashed Brands, has led billion-dollar brands at PepsiCo and Burger King. Now, he's rebuilding an entire marketing function from scratch with AI at the center, giving him a rare view from both worlds. Pat breaks down the 70-20-10 model for balancing proven tactics with true experimentation, shows how feeding NPS and Google reviews through a behavioral-economics-trained LLM uncovered hidden consumer motivators competitors miss, and explains why every AI insight still gets validated through traditional methods before it ships. You'll hear how to move fast without losing the human expertise (and consumer truth) that makes the work actually land. Pat also hints at Unleashed Brands' newly-launched KidHub, a new family app designed to help parents manage their children's activities while giving them greater visibility into the confidence, resilience and life skills being built along the way.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most legacy brands fail when they're too scared to be brave. Boris Dolkhani, CMO at Robert Bosch GmbH, transformed a 139-year-old engineering company into a modern storytelling powerhouse with campaigns like "Like a Bosch" and their first-ever Super Bowl appearance. He reveals the "gut feeling" framework that guides creative decisions beyond data, the cultural conversation strategy that generated 10 billion media impressions on a limited budget, and why shifting too much spend toward performance marketing kills the brand storytelling that drives long-term growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We are here today in Portland, Oregon, at the Independent Publishers' Booksellers Association conference. During the Independent Book Publishers Association Conference in Portland, OR, Keith Riegert spoke about the changes in the Amazon algorithm and how, given a good book, discoverability is an author's major challenge. He explained how AI is a tool to solve this. Keith is the president of The Stable Book Group and CEO of Brooklyn-based independent publishing companies, Ulysses Press and VeloPress Books. Keith is also CEO of Perfect Bound Technologies Corporation and a co-founder of the book publicity and digital marketing firm, Pacific & Court. Keith is a member of the board of advisors at NYU's School of Professional Studies in the Center for Publishing, where he also teaches Analytics and Consumer Insights. Keith also serves on the boards of the Independent Book Publishers Association (IBPA) and the AI firm, Inkbloom. Learn more at www.keithriegert.com/

We are here today in Portland, Oregon, at the Independent Publishers' Booksellers Association conference. During the Independent Book Publishers Association Conference in Portland, OR, Keith Riegert spoke about the changes in the Amazon algorithm and how, given a good book, discoverability is an author's major challenge. He explained how AI is a tool to solve this. Keith is the president of The Stable Book Group and CEO of Brooklyn-based independent publishing companies, Ulysses Press and VeloPress Books. Keith is also CEO of Perfect Bound Technologies Corporation and a co-founder of the book publicity and digital marketing firm, Pacific & Court. Keith is a member of the board of advisors at NYU's School of Professional Studies in the Center for Publishing, where he also teaches Analytics and Consumer Insights. Keith also serves on the boards of the Independent Book Publishers Association (IBPA) and the AI firm, Inkbloom. Learn more at www.keithriegert.com/ United Public Radio & UFO Paranormal Radio www.uprntalkradio.com

Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit's communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what drives decision-making online. For more on what's moving the industry, head to The Current: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing and insights teams speak different languages when building cultural relevance. Radhika Duggal, CMO of Major League Soccer, and Bettina Garibaldi, Chief Marketing Officer for FIFA World Cup 26™ New York New Jersey, reveal how soccer earned its place in American culture through three decades of patient community building. They share the "attention and spectacle" framework that transformed MLS marketing, the "participation is the new reach" strategy driving World Cup engagement, and how both organizations convert global moments into lasting local fandom through authentic cultural integration. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Show Notes: Lilly Minkove shares her background in brand and strategy consulting, focusing on retail, beauty, and wellness. She discusses her time at McKinsey, Tapestry, and Louis Vuitton, emphasizing her work in the luxury sector. Lilly explains her transition from the corporate world to running ArtLogica Group, a boutique consulting practice focused on customer insights. Introduction to HeraSphere Lilly talks about her interest in health and wellness, which eclipsed her work in retail and luxury. She recounts attending a longevity talk by Dr. Darshan Shah, which sparked her interest in tracking biomarkers and consumer insights. Lilly describes the inception of HeraSphere, a women's health newsletter translating healthcare innovations into plain English. She highlights the importance of women's health, especially for those in perimenopause or menopause, and how her consulting experience translates to this new focus. The Five Pillars of Health Lilly outlines the five pillars of health: exercise and muscle, sleep, nutrition, brain health, and connection. She emphasizes the importance of strength training, noting that muscle is an anti-aging metabolic organ. She discusses the benefits of muscle, including anti-inflammatory proteins, insulin resistance, and bone density protection. The Critical Role of Sleep Lilly explains the critical role of sleep in brain function, immune system, and overall health. She discusses the importance of regularity and quality of sleep, noting that even one night of sleep deprivation can significantly impact natural killer cell activity. Lilly shares tips for improving sleep quality, such as maintaining a consistent sleep schedule, avoiding alcohol, and using a sleep tracker. The conversation turns to the impact of stress and anxiety on sleep and the importance of winding down before bed. The Impact of Sugar on the Body Lilly highlights the negative effects of sugar on the body, including inflammation, cardiovascular disease, and diabetes. She explains the concept of glucose spikes and how eating fiber, protein, and fat before carbohydrates can reduce their impact. Lilly emphasizes the importance of a diverse diet, recommending consuming 30 different types of plants and vegetables weekly and highlights the challenges of hidden sugars in processed foods. Maintaining Brain Health Lilly discusses the significance of brain health, noting that the brain consumes 20% of daily calories and requires continuous stimulation. She shares her experience with learning a new skill, cardio dance, and how it improves muscle memory and cognitive function. Lilly explains the link between midlife decisions and cognitive outcomes, emphasizing the importance of lifestyle measures in preventing Alzheimer's. Lilly elaborates on the benefits of keeping the brain active through learning and new skills. Community and Health Connection Lilly highlights the importance of social connections for overall health, citing a Harvard study on the mortality risk of social isolation. She discusses the decline of extended family households and the need for intentional efforts to maintain social connections. Lilly emphasizes the role of small interactions with people in the community in reducing loneliness and improving well-being. Lilly discusses the benefits of having a support system and the impact of feeling less isolated on health outcomes. The Complexity of the Wellness Industry Lilly explains her dual objectives: sharing knowledge with consumers and using consumer insights to inform her consulting practice. She offers services to help brands distill what their customers want and convey value effectively. Lilly highlights the complexity of the wellness industry and her expertise in understanding the female consumer. Measuring Health KPIs Lilly outlines key health metrics, starting with blood pressure and hemoglobin A1C, which measure metabolic efficiency and cardiovascular risk. She discusses C-reactive protein (CRP) as an indicator of systemic inflammation and its association with various diseases. Lilly explains fasting insulin and LDL cholesterol, noting their importance in measuring insulin resistance and cardiovascular health. She highlights the importance of bone density and body composition, recommending DEXA scans for accurate measurement. A Focus on Longevity Lilly discusses VO2 max, a measure of cardiovascular capacity and longevity, and the challenges of obtaining accurate measurements. She mentions the use of fitness trackers to estimate VO2 max and the benefits of regular monitoring. Lilly shares her personal practice of conducting twice-yearly health panels to track biomarkers and ensure overall well-being. Timestamps: 02:47: Transition to Women's Health and HeraSphere  06:48: Key Health Pillars: Exercise and Muscle  13:57: Sleep and Its Importance  23:57: Nutrition and Sugar Impact  29:53: Brain Health and Lifelong Learning  36:20: Connection and Social Support  38:32: Lilly's Services and Consumer Insights  41:08: Key Performance Indicators (KPIs) for Health  47:04: Advanced Health Metrics and Longevity  Links:  HeraSphere newsletter: https://herasphere.beehiiv.com/ HeraSphere website: https://herasphere.beehiiv.com/p/herasphere-24-become-the-ceo-of-your-health Consulting practice website: https://artlogicagroup.com/ This episode on Umbrex:    Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com. *AI generated timestamps and show notes.  

Marketing and insights teams waste millions speaking different languages. Nataly Kelly and Steven Phillips, Zappi's CMO and Chief Innovation Officer, reveal the five breakthrough patterns that emerged from interviewing leaders at NFL, PepsiCo, Unilever, and Visa. They share Unilever's "100-hour consumer passport" rule, the CMO-CFO partnership framework that drives real business growth, and why AI's biggest win isn't productivity. It's freeing up time for human relationships that turn consumer truth into market advantage.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most brands treat AI like a data processor, but Christian Niederauer uses it to ask deeper human questions. As Vice President of Global Insights at Colgate-Palmolive, Christian leads consumer research across 200+ countries and transforms how AI reveals what people actually need, not just what they buy. He shares his "people-centric AI" framework that moves beyond traditional consumer segmentation to understand humans holistically, his "machine insights" methodology for optimizing content in an agentic commerce world, and practical strategies for democratizing insights while maintaining quality control across global markets.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most brands lose relevance one price-led campaign at a time. Carolyn Pollock, former CMO of Tailored Brands and advisor to CEOs, transformed iconic menswear brands by reconnecting with consumer truth rather than chasing discounts. She reveals her "Love the way you look" strategy that rebuilt emotional brand equity, her framework for turning finance leaders into marketing allies through shared assumptions and documented models, and why the future belongs to AI-augmented generalists who provide strategic context across the entire marketing mix.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode web page: https://bit.ly/4tCByqh Episode summary: In this episode of Insights Unlocked, Nathan Isaacs sits down with Andrew Thomas, head of marketing at Archer, to explore how deeply understanding consumer behavior—not just data—drives effective brand building and sustainable growth. Andrew shares lessons from scaling Archer into a nationally recognized brand, including how simplifying messaging, embracing distinctive brand assets, and aligning insights across product, packaging, and campaigns can unlock breakthrough performance. The conversation dives into the realities of modern marketing—from avoiding internal echo chambers to balancing creativity with business impact—and why intuition, when paired with data, remains a critical decision-making tool. Andrew also discusses the challenges of rebranding in a crowded market, how to measure success beyond awareness, and where AI is (and isn't) transforming marketing workflows today. You'll learn: Why consumers don't think in categories—and how that impacts brand strategy How simplifying messaging can drive stronger engagement and growth The role of distinctive brand assets in standing out on crowded shelves How to balance bold creativity with measurable business outcomes Why intuition is still essential in a data-driven marketing world How to evaluate brand performance across both awareness and sales metrics Practical ways AI can accelerate insights and decision-making (without replacing marketers) Resources & links Andrew Thomas on LinkedIn (https://www.linkedin.com/in/andrew-j-thomas/) Archer Meat Snacks (https://archerjerky.com/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

What happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million to $50 million in revenue in just one year — fueled by a great product, smart growth marketing, and the COVID-era boom in DIY beauty. But when the tailwinds reversed — iOS 14 updates sent acquisition costs soaring, the lash category contracted, and revenue dipped 25% — Kevin faced a make-or-break decision. Rather than doubling down on what was declining, he pivoted the entire business into press-on nails, a category still in its infancy. Today, Glamnetic is one of the largest press-on nail brands in the world, doing over $100 million a year. In this episode, Kevin gets real about the unglamorous side of hypergrowth: the cash flow crunches that come with scaling too fast, the inventory mistakes that haunt you, and the emotional toll of watching revenue fall when you expected it to double. He shares how he and his team navigated the pivot, why community and brand affinity will always outlast paid acquisition, and why the best advice he can give founders is: don't grow too fast. You'll learn: Why going from $1M to $50M overnight nearly broke the business How to manage cash flow and inventory when you're self-funded The marketing mix that built a real brand — not just an ad machine Why TikTok Shop is the biggest arbitrage opportunity right now How a 40,000-member Facebook community doubles as a product development engine The one hire every founder should prioritize early on What it really takes — personally and professionally — to turn a pivot into a $100M business Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Frozen food faces a massive perception problem that's costing brands billions. Alex Hardy, Consumer Insight & Analytics Director at Nomad Foods, bridges this gap by transforming misconceptions into market opportunities across 25 European markets. He reveals how demand space frameworks uncover universal meal occasions that transcend cultural boundaries, why AI experimentation requires a "problem-first" mindset rather than technology-led solutions, and how building genuine partnerships with marketing teams creates the foundation for turning consumer truth into business growth.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most meal kit companies struggle with turning trial customers into loyal subscribers. Patrick Roney, Customer Insights & Analytics Lead at HelloFresh, bridges marketing strategy with behavioral data to solve this exact challenge, having previously applied similar approaches at McDonald's and Burger King. He reveals HelloFresh's "bigger, healthier, tastier" framework that doubled recipe variety from 50 to 100 options weekly, explains why emotional connection beats functional benefits for lasting loyalty, and shares the three-part formula for creating customer experiences competitors can't replicate.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one item. As a result, businesses are shifting their metrics beyond short-term profit to embrace the long-term strategic advantages of circular business models. In this episode of The Circular Economy Show, host Fin is joined by Emily Hill, Director of Sustainable Transformation Practice at Kantar, to discuss measurement guidance that will allow marketing teams to support the shift to circular business models and behaviours at scale, while delivering on their key priorities. Emily explains how marketers can redefine success across four key areas: Commercial, Brand, Creative, and Consumer Insight. From building a compelling business case for pilots, to using creative campaigns to shift consumer behaviour, we explore how measurement can be a powerful tool to unlock resources for circular initiatives. If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube. Learn more about the measurement guidance, developed in collaboration with Kantar Explore 'The marketing playbook for a circular economy' Other episodes on the marketing playbook: Ep 176: Driving demand for circular economy: What marketers need to know | Kantar and Swapfiets Ep 185: How can marketers turn ideas into impactful action? Ep 186: How do we make circular behaviours irresistible?

Marketing teams measure campaigns but miss the bigger picture of systematic effectiveness. Sorin Patilinet, Global Marketing Effectiveness Executive at PepsiCo, bridges engineering precision with marketing creativity to build scalable measurement systems that actually drive business growth. He reveals the Kaizen principle for iterative testing that changes one variable at a time, explains why ad wear-out is a marketer myth that wastes budgets, and shares how to align entire organizations around a single effectiveness metric that connects every decision to measurable outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most insights teams still operate like order-takers, not strategic partners.Sinead Jefferies, SVP of Professional Services at Zappi and former Chair of the Market Research Society, bridges C-suite strategy with operational research excellence, transforming how organizations embed consumer truth into decision-making.You'll discover her "know your audience" framework for speaking the language of business leaders, the cultural shift from project-based to connected insights that changes how marketing perceives research, and why reading the room matters more than statistical significance when influencing senior stakeholders.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What if your most persistent customer complaint wasn't a flaw to be fixed, but a key that could unlock an entirely new business model? Agility requires not just the ability to pivot, but the organizational courage to act on customer insights—even when those insights challenge your most fundamental business assumptions. It's about being willing to dismantle something that works in order to build something that works better. Today, we're going to talk about CX that pays off and how both achieving and demonstrating ROI is key to becoming a truly insights-driven organization. We'll explore how a major brand listened to a difficult truth from its customers and completely transformed its marketplace strategy, turning a major pain point into a massive competitive advantage. And we're doing it live from Las Vegas at the Medallia Experience 2026 event here at the Wynn Resort.To help me discuss this topic, I'd like to welcome, Courtney Owumi, VP of Consumer Experience and Membership Engagement at Shipt. About Courtney Owumi Courtney Owumi is a seasoned marketing executive with over a decade of experience in consumer insights and loyalty marketing strategy. She currently serves as the Vice President of Consumer Experience & Membership Engagement at Shipt, where she leads Product Marketing, Consumer Insights & Strategy, and Membership Engagement to deliver a best-in-class experience for Shipt members and provide extended value for Target Circle 360 members. Prior to her time at Shipt, Courtney served on Target's corporate strategy team, and prior to that worked in management consulting, focusing on e-commerce fulfillment strategy for retail clients. Her expertise spans across corporate strategy, retail, consumer packaged goods, and the gig economy, reflecting her versatility and forward-thinking mindset. Courtney Owumi on LinkedIn: https://www.linkedin.com/in/courtneyowumi/ Resources Shipt: https://www.shipt.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Medallia: https://www.medallia.com Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

What if your most persistent customer complaint wasn't a flaw to be fixed, but a key that could unlock an entirely new business model?Agility requires not just the ability to pivot, but the organizational courage to act on customer insights—even when those insights challenge your most fundamental business assumptions. It's about being willing to dismantle something that works in order to build something that works better.Today, we're going to talk about CX that pays off and how both achieving and demonstrating ROI is key to becoming a truly insights-driven organization. We'll explore how a major brand listened to a difficult truth from its customers and completely transformed its marketplace strategy, turning a major pain point into a massive competitive advantage. And we're doing it live from Las Vegas at the Medallia Experience 2026 event here at the Wynn Resort.To help me discuss this topic, I'd like to welcome, Courtney Owumi, VP of Consumer Experience and Membership Engagement at Shipt. About Courtney Owumi Courtney Owumi is a seasoned marketing executive with over a decade of experience in consumer insights and loyalty marketing strategy. She currently serves as the Vice President of Consumer Experience & Membership Engagement at Shipt, where she leads Product Marketing, Consumer Insights & Strategy, and Membership Engagement to deliver a best-in-class experience for Shipt members and provide extended value for Target Circle 360 members. Prior to her time at Shipt, Courtney served on Target's corporate strategy team, and prior to that worked in management consulting, focusing on e-commerce fulfillment strategy for retail clients. Her expertise spans across corporate strategy, retail, consumer packaged goods, and the gig economy, reflecting her versatility and forward-thinking mindset. Courtney Owumi on LinkedIn: https://www.linkedin.com/in/courtneyowumi/ Resources Shipt: https://www.shipt.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Medallia: https://www.medallia.comEnjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

2026 Future List Honoree Feranmi Muraina joins Karen Lynch to explore what it really means to lead AI transformation inside a global brand. With a background in engineering and brand management, Feranmi brings a scientific mindset to insights, demanding evidence, challenging assumptions, and teaching teams how to work with AI rather than blindly accepting its outputs.From building AI protocols and cultivating curiosity across organizations to understanding digital communities and amplifying fringe voices, Feranmi shares practical strategies for embedding AI responsibly and effectively. He also discusses the future of foresight, scenario planning, and how AI can surface early signals that shape tomorrow's markets.This episode is essential listening for insights leaders navigating AI adoption while staying people-centered and future-focused.Key Discussion Points:What it means to be a 2026 Future List Honoree and why client-side representation mattersTransitioning from engineering and brand management into insights leadershipHow to create AI standards and protocols inside organizationsTeaching teams to be naturally curious and challenge AI outputsCommunity-first brand positioning and decoding digital cultural signalsAI's role in foresight, early signal detection, and scenario planningResources & Links:Register for IIEX Europe (where Feranmi will be on stage)You can reach out to Feranmi Muraina on LinkedIn.Many thanks to Feranmi Muraina for being our guest. Thanks also to our production team and our editor at Big Bad Audio.

Most global brands fail at cultural relevance despite massive research investments. Katherine Melchior Ray, former CMO at Shiseido and marketing leader across Nike, Louis Vuitton, and Hyatt, bridges strategic vision with cultural intelligence gained from 12 years working abroad. She reveals the "freedom within a framework" approach that lets KitKat succeed in 14 countries, the cultural intelligence model that prevents costly missteps like Airbnb's China exit, and how trust-building requires shared values, honest communication, and consistent promise delivery across every market.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Devora is one of the most influential voices in consumer insights today, shaping how brands — from Netflix to Pepsico, TikTok, and Waymo — understand and influence shopper behavior.As Chief Strategy Officer at Alter Agents, Devora designs research studies to solve the toughest brand challenges — leading 3X brand growth — and is part of an exciting revolution in research called agile neuroscience testing that uses biometrics and AI to reveal subconscious consumer reactions in real time. Shopper insights and strategy have been Devora's passion for 15 years, during which time she has worked with top brands like Snapchat, Activision, Nespresso, Bose, and Schwab. She's also the brains behind the methodology used by Google for their groundbreaking ZMOT research. Whether it's decoding consumer choice, the rise of "shopper promiscuity," or how brands can future-proof their strategies — Devora goes beyond surface-level data to tap into how people buy, why they switch brands, and what companies must do to stay ahead. She has co-authored retail and shopping insights books like Fire in the Zoo and Influencing Shopper Decisions, and her TEDx on the Future of Shopping and Retail has nearly 300K views.Connect with Devora here:https://www.linkedin.com/in/devorarogers/https://www.facebook.com/AlterAgents/mentions/?_rdrhttps://www.instagram.com/alter_agents/?hl=enhttps://alteragents.com/Download our FREE Optimize Your LinkedIn Profile Guide here:https://www.thetimetogrow.com/ecsoptimizeyourprofile

Most brands treat Super Bowl advertising like a single moment instead of a strategic system. Mark Kirkham, CMO of PepsiCo Beverages US, and Greg Guidotti, CMO of Ferrara Candy Company, reveal how winning Super Bowl campaigns actually work. The process starts months before kickoff with clear business objectives, not just creative buzz. They share the "make simple special" framework that drives real growth, the consumer insights that give teams confidence to be bold, and why the best Super Bowl advertising connects to year-round brand strategy rather than chasing viral moments.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's agriculture news covers the latest developments around year-round E15 fuel, ag policy updates and new insights into pork consumers. Agriculture headlines include continued frustration from ag groups after a House funding bill excluded language that would have allowed nationwide, year-round access to E15 gasoline, CF Industries Holdings and POET launching a pilot project to build a low-carbon fertilizer supply chain aimed at reducing the carbon intensity of corn and ethanol and the House Natural Resources Committee advanced the Enforcing Safety for Animals Act of 2025 with bipartisan support, raising implications for the Mexican wolf. Meanwhile, the Rural Mainstreet Index climbed above the growth-neutral mark of 50.0 in January, reaching 52.0 — its highest level since July 2023. This week's interview covers consumer preferences, particularly when it comes to pork and how producers can use this information. Sarah Showalter, National Pork Board director of consumer and business insights, and Morgan Wonderly, NPB board member and animal science lecturer at California Polytechnic State University–San Luis Obispo, join the podcast to discuss how pork preferences differ across generations. They explore the roles of convenience, nutrition, culture, and social media, and how third-party insights can help the pork industry connect with consumers in new and meaningful ways. Learn more at porkcheckoff.org/sizzle. Stay connected with us for more agriculture content on Instagram, TikTok, Facebook, and YouTube, along with our weekly videos!

We begin with a deep dive into France's recent decree banning five active substances on a range of fresh produce, regardless of country of origin, and explore what this unilateral move means for growers, exporters, and global supply chains operating within and beyond the European Union.Next, we're excited to introduce a new segment, Consumer Insights, featuring Nicole MacDonald, who joins us to unpack how today's consumers are thinking about food choices, trust, transparency, and value in an increasingly complex marketplace.We close the episode by addressing dynamic pricing — a growing concern for consumers and a powerful, and sometimes controversial, tool for perishable products. As technology and pricing algorithms evolve, we discuss where opportunity meets consumer perception, and why balance will be critical moving forward.From regulatory shifts to consumer expectations and the economics of perishables, this episode connects the dots on the pressures — and possibilities — shaping the future of fresh.

In the first month of 2026, many leaders are recommitting to being more consumer-centric and more human — inside their organizations and in the market. This episode of The CMO Podcast is designed to help you do exactly that.Jim Stengel hosts a roundtable discussion around the book The Consumer Insights Revolution: Transforming Market Research for Competitive Advantage, which chronicles PepsiCo's multi-year transformation of its insights and analytics function.Joined by Steve Phillips (Zappi), Nataly Kelly (Zappi CMO), Katherine Melchior Ray (brand leader at Nike, Louis Vuitton, Gucci, Hyatt, and more), and Stephan Gans (Chief Consumer Insights & Analytics Officer, PepsiCo), this conversation explores how organizations move from slow, fragmented research to connected learning systems that drive faster, smarter decisions.---Learn more, request a free pass, and register at iab.com/alm Promo Code for $500 of ticket prices: ALMCMOPOD26---The CMO Podcast is a vYve Production.This week's episode is brought to you by Deloitte and the IAB.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing teams struggle with AI-powered shopping while insights teams chase transaction patterns. Michael Nevski, Director of Global Insights at Visa, bridges both worlds by transforming payment data into consumer behavior intelligence that drives creative strategy and product innovation. He reveals the "specific task framework" that doubles consumer willingness to share data with AI agents, the shift from search optimization to "information optimization" that's reshaping brand discovery, and why the rise of single-person households is forcing cruise lines to waive cabin fees and create entirely new service models.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing teams waste millions chasing what consumers say they'll do. Richard Shotton, Founder of Astroten and author of Hacking the Human Mind, reveals how behavioral science bridges the gap between consumer intentions and actual purchasing behavior. He shows how brands like Apple, Guinness, and Monzo use psychological principles to influence decisions without consumers even realizing it. In this episode you'll discover the "pennies a day" pricing strategy that makes expensive products feel affordable, the "Pratfall Effect" that makes admitting flaws increase brand appeal, and why making your product visually distinctive creates the impression of popularity that drives more sales.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What happens when survey-based consumer research gets replaced by real-time, AI-orchestrated insight? At GroceryShop 2025, host Kirat Anand sits down with Trevor Sumner, CEO of iGenie.ai, to unpack how the company is redefining a $35B insights industry. They explore: - Why traditional surveys fail — and why 70% of responses are unusable - How iGenie analyzes billions of real consumer signals across search, social, video, and reviews - How AI-driven insight accelerates innovation cycles from 18 months to 2–3 months Join the conversation with our global retail community at www.globalretailleaders.com

This week on Swimming with Allocators, Elizabeth Egan of TIFF Investment Management shares her journey through the investment industry, offering insights from her experiences as both an LP and GP, and highlighting the valuable lessons learned from her time in the consumer sector. The conversation also explores TIFF's focused approach to private markets, why brand and network effects matter in venture investing, and the necessity of diligence and unique perspectives to identify emerging managers in a competitive landscape. Key takeaways include the importance of building long-term relationships, the critical role of GP talent density, and how LPs can generate strong returns by backing early-stage, specialist managers. Also, don't miss our insider segment as Shane Goudey of Sidley discusses how fund managers are increasingly engaging with the secondary market and adopting creative structures like continuation funds and preferred equity to provide liquidity options and manage complex relationships with limited partners. Highlights from this week's conversation include: Welcome, Introductions, and Elizabeth's Career Journey (0:42) Benefits of Early LP Experience and Investment Perspective Shift (3:07) The Importance of Evaluating Deals with the "Sniff Test" (4:43) How Consumer Packaged Goods Experience Informs Investing (6:39) The Role of AI in Venture Capital and the Importance of Judgment (8:37) Human-Centric Strategies and Network Effects in Venture Capital (10:19) Defining Success at TIFF and Generating High Returns (14:07) Discussion of Venture and Private Equity Liquidity Strategies (18:12) The Negotiation Layers in SPV and Fund Structures (23:35) Rationale Behind TIFF's Focus on Specific Market Segments (26:19) How TIFF Selects and Builds Relationships With Early Managers (28:43) Communicating Early Investment Focus to Clients (31:10) Growing With Managers Through Direct and Fund Investments (32:55) Seeking Long-Term Vision in Fund Managers, Not Just Investors (35:09) The Future of Venture: GP Talent Density and Market Trends (37:59) The Importance of Finding Breakout GPs and Parting Thoughts (41:02) TIFF Investment Management TIFF is an OCIO (Outsourced Chief Investment Office) founded by the Rockefeller and MacArthur Foundations to serve the nonprofit community. TIFF manages approximately $10 billion in assets as of September 30, 2025, including roughly $3.0 billion overseen by the private markets team across venture capital, private equity, and direct equity strategies. Learn more at https://www.tiff.org. Sidley Austin LLP is a premier global law firm with a dedicated Venture Funds practice, advising top venture capital firms, institutional investors, and private equity sponsors on fund formation, investment structuring, and regulatory compliance. With deep expertise across private markets, Sidley provides strategic legal counsel to help funds scale effectively. Learn more at sidley.com. The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only. Elizabeth Egan is a Director at TIFF Investment Management. The views expressed on this podcast are her own and are for informational purposes only. They should not be construed as investment advice, a recommendation to buy or sell any security, or an offer to provide investment advisory services. Any examples or discussions are intended for general educational purposes and should not be relied upon for making investment decisions. Past performance is not indicative of future results. Investments in private funds involve a high degree of risk, including the potential loss of principal. TIFF does not endorse, sponsor, or approve any advertisements that may appear during this podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

Scott and Hayley have a special episode with a comprehensive recap of what really happened and why for Cyber Week 2025! Caila Schwartz, Director of Consumer Insights and Strategy Retail and Consumer with Salesforce explains it all. From global, to US and even Canada and Mexico. We talk through categories and how AI influenced this years biggest sales. Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Guest: Caila Schwartz LinkedIn: https://www.linkedin.com/in/caila-schwartz/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Melanie Bartelme is the associate director and global food analyst for Mintel's Premium Global Food & Drink Insights platform. On this episode of ITS, Melanie and Ali talk about food and beverage trends, what's happening with proteinification, what brands need to say out loud, and what consumers are looking for in today's uncertain world. Make sure to listen for a special discount at the end of the episode!Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.