Stop Marketing Now - with Tobin Slaven

Everyone wants to drive the race car - unless you have 5 kids like me, in which case those Dodge Caravans are pretty useful - ha! But how cool would it be if your sales & marketing could race around the competition like a Lamborghini? In today's Stop Marketing Now episode (the first of Season 2!) we talk about how most of the marketing world is trying to sell you a bill of goods, but when you reverse the order of what you THINK you need, you can race that engine rather than stalling in the parking lot.

It is the complexity that is killing your conversations and opportunities. So I went on a bit of a rant about this one...

Major mea culpa here. I own this one. For months, I have been talking about why people are (and should) be moving away from using automation on LinkedIn, and I totally glossed over what people should REALLY be focused on with their outbound sales + marketing.

In the past we have talked about scotomas (blind spots on the brain) and if we are living in a giant video game. Today we tackle illusions and our ability to predict the future. So what does all this mean to you - your daily life and one full of satisfaction?

Have you heard of the Simulation Hypothesis? I am reading a book on it now, and here is how I relay this to my every day work.

In today's podcast we talk about the $1.80 strategy (giving credit where its due) and the top 5 things that people are doing to extend their reach on LinkedIn. We also talk about the book I am loving this week, and why.

Did you ever see the movie Hoosiers? Do you remember the iconic scene where coach Norman Dale takes his kids into the cavernous Hinkle Field Hour at Butler University, for the State Championship game. Today I share a little story from my own hoops background and a perspective on reframing or making that slight shift in perspective that can be your next inflection point.

I went on a bit of a rant this morning, after reading what I feel was some bad advice about inbound marketing, and its place in the marketing world. The mini-training about how to do LinkedIn differently can be found at: https://www.facebook.com/brandyouworld/videos/390915835038583/

Do you know the story behind what is widely considered to be the "first high 5?" We talk about how it happened back in 1977, and more importantly what it means to to you in bringing more awesomeness into the world.

This short and sweet episode (less than 4 minutes) shares a counter-intuitive way to engage more deeply. Turns out our best efforts to be more polished may actually be costing us new clients. See https://TobinSlaven.com/scale for more information about how we are creating more conversations, and with the right people.

For the next 100 days, I will be giving 1 book away each day. Today we are talking about The Referral Engine, by John Jantsch. We talk about how to become "meaningfully unique" and who will be getting this copy.

Over the last couple of weeks, I actually stumbled on a new way of looking at our work - and discovered that you can actually create a sales simulator (like a flight simulator) for your business.

Last episode of 2018, and I go on a rant about the "leg humpers" and the folks who are willing to burn relationships, all in the name of getting the almighty sale. There is an alternative way - through preeminence.

In this episode we talk about the implications of how often you send your email newsletter. Is being top of mind 1-2x a year enough for you? And the secret to getting 2-3x your current open rates.

How do you get your audience to pay attention to your posts? Today's episode shares a couple of useful resources that I am using (one book, and one tool) that make it easier and more compelling when you post.

Let's take a minute to talk about scotomas, or blindspots on the brain. How are the created, and more importantly - how can you remove them?

Are you sharing your content on LinkedIn? Want to know how you could reach 10x more people, with one slight adjustment in your sharing? That's the topic of today's episode of the Stop Marketing Now podcast.

In this episode of Stop Marketing Now - I recorded a short piece of background on conversational copy for our paid coaching group. And I am sharing that background with the podcast audience today. What is conversational copy, and why does it matter? Let's dig in.

In this episode of the Stop Marketing Now podcast, we talk about that feeling (many entrepreneurs wrestle with this) of scuffling along, and not making the progress we want. Not winning and feeling frustrated. So I dig into my past as a former basketball coach to share some insights into what this means for you - and how to turn the game around.

Special edition of the podcast. This past weekend I had the opportunity to hear John Rowley speak at a business event in NC. Here are several of my top takeaways. Never heard of John Rowley? Neither had I - but here is a link to his book and his amazing story: https://www.amazon.com/Climb-Ladder-Success-Without-Running-ebook/dp/B00513MO0U

In this last episode of the 5-Part series, we wrap up with how NOT to be seen as the "bad date" experience on LinkedIn.

In Part 4 of 5, we talk about what it means to be a good neighbor on LinkedIn, and the traps you need to avoid that will sink your ability to get new clients from LinkedIn.

In this episode [part 3 of 5] we talk about Sales Navigator - should you get it, what it will do for you - and one surprising way to use it that you probably didn't expect.

Want more clients from LinkedIn? As part of that 5 part series, we cover the most important things you need to know - the pitfalls to avoid and the traps that will keep you from connecting with your ideal clients.

In part one of this five part series, we talk about the conditions that could actually get your profile restricted. Not good! Avoid these traps if you are ramping up your client getting machine on LinkedIn.

In this episode, we talk about the difference between your "offering" and your "offer" - and how one will lead to new clients paying attention while the other leads to more frustration (being ignored).

In this episode of the Stop Marketing Now podcast, I share a simple hack I have been using to get myself OUT of procrastination mode, and INTO winning my day by building momentum.

Special edition of the Stop Marketing Now podcast as I was sharing this little "morning math" exercise with my Masterclass. It might interest you to know how much reach you are actually getting with your email newsletters.

In this episode, we talk about hijacking the latest news about controversial figure Alex Jones - but we are not talking politics. We are talking about what to do when the gatekeepers lock you from the audience you've built on their platforms.

How big is your audience really? It's not the number on the screen that you THINK you have... what is the real test of audience size (and value)? It's the 1st of the month and I am back with the Stop Marketing Now podcast... after a month-long hiatus.

Stop Marketing Now: Podcasting today about building your audience with lead magnets that feel "safe" for new and cold connections

Is your inbox getting slammed with GDPR notices? What does all this mean? Let's break down the implications of GDPR in 10 minutes or less.

In this final episode of the podcast, we wrap up the 5 simple steps to increasing the value of your list, your subscribers, and audience - with ideas that generate additional streams of income above and beyond your current business model.

[Step 4 of 5] Simple Steps To Increase The Value Of Your List & Subscribers. Stop Marketing Now... and do this instead. What is the "this" that I am referring to - that's the topic of today's cast. Let's have a conversation about it.

[Step 3 of 5] Simple Steps To Increase The Value Of Your List and Subscribers: How can you raise the value of your subscribers from $1 per month or more? We are putting together 5 simple steps to help you.

In this episode we cover [Step 2 of 5] Simple Steps To Grow The Value Of Your Subscribers To One Dollar Per Month (Or More)

In this episode [Step 1 of 5] Simple steps to grow the value of your subscribers to $1 per month (or more)

In this episode, we talk about the launch of the List Building Bootcamp, and the first challenge to give readers that ONE good reason to subscribe and stick around (with examples) .

In this episode of Stop Marketing Now, we talk about how Givers-Get, and what happens when you give first and give regularly, to create a balance of trust with your audience. Remember that the grass is greener where you water it, so top marketing and start a conversation instead.

In this final part of the 5-part series, we talk about the launch of the upcoming (May 2018) List Building Bootcamp... a 10 Day Challenge (free) for folks who want to build their list, build deep and meaningful relationships, and monetize those connections to the tune of $1 per subscriber per month.

What is it that I actually do? I didn't have a good answer to that question for a long time, and it showed. My business wasn't progressing the way I wanted it to. But I have a very specific answer now... and learning to find that answer has put things on a whole new trajectory.

We interrupt the Stop Marketing Now! 5-Part Series, to bring you this morning rant. Are you a taker, or a builder? Stop trying out outspend your competition, and maybe you could just out-friend them instead...

[Part 3 of 5] Answering questions about list building & monetization... what happens if you don't have a list? Or what if you don't have a product or service to sell yet? Turns out you can still get results with conversational list building.

In this episode of the Stop Marketing Now podcast, I share the story of two clients (Scott and Stefani) who are Instagram Influencers who struggled to sell their coaching program - until we made two slight shifts in how they presented their offer... which resulted in a five-figure launch. This is the power of list building, monetization, and most importantly, convening a conversation with your audience.

[Part 1 of 5] Have you ever heard the phrase, “the money is in the list?”

When I shared my presentation at Social Media Breakfast a few days ago, one thing I forgot to add was the invitation to the email mini-course (free) called the List Building Bootcamp that I am working on. It will be a 10 day, 10 minutes a day challenge, and help you put all the essential, and foundational pieces in place to grow your audience. Drop me a note at tobin@tobinslaven.com if you would like more information.

This is a redux of my presentation last week to Social Media Breakfast Maine in Portland, where I was asked to speak about list building and monetization for non-profits. But these ideas (adding an informational business model) works not only for non-profits, but for any business or organization. Are you getting less than $1 per subscriber per month? Listen in and stop leaving $$ on the table...

On this episode of the Stop Marketing Now Podcast (and do this instead) with Tobin Slaven, we talk about why your marketing shouldn't stop just because they become a customer. In fact, there are 3 really good reasons to keep building the relationship. Can you guess what they are?

Join me on the #StopMarketingNow - Do This Instead podcast with Tobin Slaven as we talk about "conversational list building" - what it is and why it matters to your business.

I woke up this morning and this post just spilled out of me onto my keyboard. It is a story of an remarkable game and so much more. Hope you enjoy the written post here: https://www.facebook.com/brandyouworld/posts/1821919834525392

You have to hear this quick story about TrickAJournalist.com and how a "bad marketing honeypot" became a brilliant marketing move for CRM software provider HighRise.