Podcasts about referral engine

Most businesses think they have a healthy pipeline—until an algorithm changes, ad costs spike, or a platform disappears. This installment of the 7 Steps to Small Business Marketing Success explains the difference between rented and owned marketing channels, and why long-term growth depends on assets you control. Learn how email, referrals, strategic partnerships, and direct relationships create a more resilient lead generation system that keeps working no matter what happens to the platforms around you. 00:00 Own vs. Rented Marketing 04:42 Why Email Isn't Dead 09:08 Build a Referral Engine 10:52 The Most Underrated Lead Source 12:10 Double Down on Relationships Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

You don't need a bigger ad budget. You need better relationships. Resh Jefferies went from 6 cases to over 600 by building a referral engine most firms ignore: chiropractors, local business owners, and real in-person trust. No massive ad spend. No shortcuts. Just consistent, intentional networking that compounds. When you're ready to trade the Costco snacks for a digital marketing strategy that actually scales, you need Rankings.io. We help elite personal injury firms dominate their markets and sign more cases. Head over to Rankings.io to learn more. On this episode, you'll learn: Why chiropractors refer cases, and what makes them trust one firm over another. How BNI groups quietly generate high-value cases (not just small referrals). Why meeting clients in person still outperforms fully digital intake. How setting expectations early leads to better reviews—and fewer problems later. If you like what you hear, hit Subscribe. We do this every week. Buy tickets for PIMCON 2026: https://hubs.li/Q04bf9vT0 Subscribe to our newsletter:  pimnewsletter.beehiiv.com  Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

You've been told you need to become a full-time content creator to grow your business. Post every day. Fight the algorithm. Do the newest TikTok dance. But what if you hate social media, and still need leads?In this episode, Carly and Joe break down practical lead generation strategies for solopreneurs who don't want to build an audience on social media. From leveraging your existing network to borrowing other people's audiences to building a referral system that actually works, these are relationship-first approaches that replace the pressure to go viral with something that feels a lot more real.Whether you're leaving corporate and dreading the "you need to be on social media" advice, or you've been solo for a while and want alternatives to the content hamster wheel, this episode is for you.Key topics covered:Why solopreneurs don't need a massive social media following to generate leadsHow to use social media for relationship-building without posting or broadcastingUsing LinkedIn for direct outreach and genuine connection (not selling)Tapping your existing network (past coworkers, vendors, clients, friends, and family) as your first lead generation pipelineThe simple outreach message that lets people know what you do without being pushyBorrowing audiences through podcast guesting, webinars, guest articles, and PRHow to build a referral system instead of hoping word-of-mouth happens on its ownBook recommendation: The Referral Engine by John JantschMemorable TakeawayRelationships, reputation, referrals...everything you do should go back to human connection and trust.Resources & Links MentionedThe Referral Engine by John JantschLifeStarr Community Alex Hormozi's YouTube channel

The highest-converting leads you'll ever get aren't coming from Instagram or cold pitching. They're coming from someone your dream client already trusts. And y'all, most service providers are leaving that money on the table every single month.In this episode, I'm breaking down why referrals are one of the most powerful tools in your client acquisition strategy AND why they cannot be your only strategy. Because if referrals are your whole plan, you've handed the steering wheel of your business to someone else.Here's what we're covering:Why referrals are a cheat code (and what makes them convert so fast)The real danger of relying on referrals as your only client sourceThe foundation you need before any referral system will actually workThe 3 specific moments where referrals happen most naturallyExactly how to ask without feeling pushy or awkwardIf you've been coasting on referrals and hoping they keep coming, this episode is your wake-up call. And if you're ready to turn referrals into a real engine that complements your full client acquisition strategy, this one's for you.Resources mentioned:Free Roster Reset: brandimowles.com/rosterStrategist Society: brandimowles.com/strategistsocietyDM me "referral" on Instagram: @brandimowlesFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany

Send us Fan MailFamilies don't always start with Google. A huge number start with a post to friends and neighbors: “Does anyone know a good home care agency for my mom?” That's why we're getting tactical about Facebook marketing for home care agencies and why a neglected business page can quietly cost you trust before you ever get a chance to earn the referral. We walk through how Facebook actually functions as a community outreach engine for senior care: where decision makers spend time, why local groups and neighborhood conversations matter, and how to participate without sounding salesy. We also unpack the most misunderstood metric on social media right now. Follower count is far less important than comments, shares, reactions, and real discussion. If you want referrals and leads, your goal is familiarity and credibility, not volume posting. You'll get a clear content framework you can reuse every week: community connection posts from events, educational caregiving tips that answer real questions, and human stories that spotlight caregivers and team culture. We also cover when paid Facebook ads make sense, including caregiver recruiting and simple lead magnet guides that build your email list over time. Plus, we touch the questions families ask most about home care cost and Medicare so your content matches what people actually want to know. If this helps, subscribe, share this with a home care owner or marketer, and leave a review so more senior care professionals can find practical, ethical marketing strategies.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev

CLUES TO SUCCESS | From hot pink branding to a fully referral-based business, Jamie and Justin share what has helped them grow in real estate while raising a young family. They talk about client care, community involvement, working as a husband-wife team, and the systems they are building to support the next stage of growth.   In this episode:  00:29 Hot Pink Branding 02:29 Real Estate Origins 03:08 Justin Joins the Team 03:59 Working as a Couple 05:57 Whats Up Waukee 07:57 Early REMAX Years 11:00 Surviving the Crash 16:55 Old School Mentors 20:15 Brokerage Moves and Culture 24:57 Family and Career Pivots 28:31 How They Split Roles 29:55 Earning Trust on Showings 30:44 Personality Split and Roles 33:47 Marriage Team Tradeoffs 35:29 Life Seasons and Kids 36:57 Client Care as a System 39:06 Hiring Fears and Capacity 42:53 Referral Engine and Trust 46:39 Community Content Strategy 51:11 Systems Over Perfection 56:05 Three Year Vision and Rentals 59:28 Wrap Up and Year Ahead   Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate. Apple Podcasts Spotify YouTube 

Hail has officially surpassed hurricanes and wildfires as the costliest natural disaster in the U.S. over the last 25 years—a shift that became visible three years ago and created a massive market opportunity. Wesley Pergament recognized this trend early and built Sola Insurance around it, transforming how homeowners protect their properties by eliminating the subjective claims process that's plagued the industry. After closing their Series A, Sola has cracked the code on hail insurance: using parametric weather data triggers to reduce claim resolution from months to days, cutting fraud that was driving $15,000-$20,000 deductibles, and building a 100% referral-driven distribution engine through independent insurance agencies. In this episode of BUILDERS, Wesley reveals how they pivoted from tornado to hail coverage in month two, why they've run zero outbound for 18 months while scaling exponentially, and how they're rebuilding policy forms and modeling from scratch to become the go-to natural disaster insurance provider.Topics Discussed: The data signals that showed hail crossing over as the #1 costliest natural disaster Rebuilding insurance policy forms and modeling around objective weather data vs. indemnity claims How wind and hail deductibles exploded from $1,000 to $15,000-$20,000, effectively excluding roof coverage Why independent agencies are multi-generational businesses where reputation is everything The mechanics of building a pure referral engine that eliminated all outbound for 18 months Creating complementary coverage that's becoming fundamental infrastructure in home insurance packages Using hail diameter, storm duration, and damage indicators to create parametric triggers The strategic sequencing of sales-first, then product, now marketing investments post-Series A Why addressing the fraud problem first unlocked both pricing and claims experience advantagesGTM Lessons For B2B Founders:Invest disproportionately in first-call onboarding when entering regulated channelsUse regional conference immersion for channel insight, not lead generationDesign systematic referral prompts at trust milestonesSequence GTM investment around validated constraint-breaking, not best practicesRebuild the broken process structurally, don't optimize it incrementally// Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.ioThe Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe. www.GlobalTalent.co//Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM

As we move deeper into the AI revolution, one thing is becoming crystal clear: the more digital and automated the world becomes, the more powerful human-driven strategies stand out. In this episode, Kelly walks you through the 10-step framework for relaunching your referral marketing system so you can duplicate and multiply the efforts you're already making. If your referral strategy has been inconsistent, passive, or nonexistent, this episode will help you install a true system that scales. You'll learn: Why you must choose ONE core offer for referrals How to know if you're actually "referral ready" (and how we're relaunching our own referral program)  The exact pre-call warm-up sequence that primes prospects for a "One Call Close" How to use the Dream 1000 strategy for referrals How to structure team compensation and client rewards Timestamps: 00:00 – Why Analog Strategies Are Crushing in the AI Era 02:15 – The Highest-Converting, Lowest-Cost Growth Strategy 03:40 – Choosing ONE Core Offer 05:00 – Assigning  a Program Lead 06:20 – Defining Your Referral Pathway 08:10 – The 3-Part Warm-Up Sequence 10:45 –  One-to-One vs One-to-Many Referral Models 12:00 – Referral Cadence & the Miracle Hour 13:30 – Building Your Dream 1000 for Referrals 15:15 – Team Compensation & Client Rewards 17:00 –  Integration Into Culture & Communication 18:30 – Why Follow-Up Turns Lost Referrals Into Revenue 19:30 – Your Next Steps + Miracle Hour Audiobook Waitlist Resources: Join The Miracle Hour Audiobook waitlist and be the first to listen when it's released for FREE: https://api.leadconnectorhq.com/widget/form/u3RyaGPFchNEHdnSf4lD  Grab The Miracle Hour Guide: https://accelerator.virtualbusinessschool.com/mhsocial  Subscribe to Kelly's Substack as a free, paid, or founding member: https://kellyroachofficial.substack.com/subscribe 

Referrals do not come from average service. They come from memorable service! Over the years our best clients have come from referrals. We don't intentionally ask for referrals, we just try to always go above and beyond for our clients which generates amazing referrals. Most people think referrals come from doing good work. That is only half true. Yes, you have to deliver exceptional results. But if you are not in the right rooms with the right people, you are limiting your referral ceiling. Referrals are built on proximity. On trust. On shared experiences. The rooms you consistently sit in determine the level of opportunity that flows to you. In this week's podcast episode, I'm breaking down: • How serving on nonprofit boards has expanded my referral network • Why entrepreneur organizations create deeper trust than traditional networking • How to choose rooms strategically instead of socially • The simple shift that turns you into the connector everyone refers If you want more high quality referrals without awkward asks or chasing leads, this episode is for you.

Referrals are often talked about as a “nice to have.” In this episode of Behind The Numbers With Dave Bookbinder, they're treated for what they really are - a measurable, scalable driver of profitable growth. Dave Bookbinder speaks with Brandon Barnum, widely known as the “King of Referrals,” about how referral-driven businesses outperform those that rely on traditional selling. Brandon shares his journey from single dad to referral-based entrepreneur and CEO of HOA.com, and breaks down the numbers behind referrals, including why B2B referrals convert at higher rates, stay longer, and deliver greater lifetime value. The conversation goes beyond theory and into execution. Brandon explains the mindset shift from selling to serving, his three-step referral framework (set the stage, listen for referral triggers, ASK to GET), and how to move referrals from something informal to a repeatable system. They discuss how to build and train referral partnerships, co-marketing strategies that actually work, and how to stand out when a prospect is given multiple referrals. Brandon also covers overlooked referral sources, the KPIs that matter when tracking referral performance, and how to scale referrals without losing the personal connection that makes them effective in the first place. Listeners will walk away with practical, actionable ideas - how to audit your existing relationships, why committing to one referral partner meeting per week can change your pipeline, how to systematize referrals across your team, and how to create a clear referral partner blueprint. About Our Guest: Brandon Barnum, known as the "King of Referrals," is an award-winning entrepreneur, speaker, and business strategist. He is the CEO of HOA.com and the author of four #1 best selling books in the Raving Referrals book series. A referral and sales expert, Brandon 10X'd his income from $20K to $200K in just 18 months. He has since generated over $500 million in referral-based transactions and built networks with over 5 million members in 195 countries and has helped over 250,000 real estate agents grow their businesses. Previously, he served as CEO of Codebreaker Technologies, developing the world's first personality-based AI for sales. Featured in "The Wall Street Journal", "Newsweek", and "Cracking the Millionaire Code", Brandon helps professionals expand their income, influence, and impact through proven referral and sales strategies. https://ravingreferrals.com About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.” Dave's book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He's also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.

Level up your B2B marketing and build a brand that actually stands out: subscribe to the Pipe Dream podcast from B2B Better for narrative-driven B2B marketing strategy, media-led content ideas, and practical GTM frameworks from host Jason Bradwell. Tired of AI-generated spam clogging up your inbox? So is everyone else. In this episode, host Jason Bradwell sits down with Mike Adams - founder of Intro Stars and host of The Super Connectors podcast - to talk about why the future of B2B isn't more automation, it's better relationships. Mike shares how he's building a marketplace that turns warm introductions into real business growth, why "super connectors" are becoming the most valuable people in tech, and how any B2B company can launch their own referral program without it feeling sleazy or transactional. If you're tired of cold outreach that doesn't work and LinkedIn DMs that make you cringe, this conversation is for you. Jason and Mike start by tackling the elephant in the room - AI-driven lead generation is failing spectacularly. Everyone's inbox is flooded with personalised-but-not-really messages that feel increasingly desperate and spammy. Mike explains why this approach is burning bridges instead of building them, and what smart B2B companies are doing instead. They dive into the mechanics of building a warm referral program that actually works. Mike breaks down the key components: clear terms and conditions so everyone knows what they're signing up for, intro success fees that align incentives properly, and systems that make it easy for people to make quality introductions without it becoming a second job. The goal isn't to turn everyone into a salesperson - it's to create a structure where natural connectors can do what they already love doing, but with better outcomes for everyone. Mike also unpacks what makes someone a "super connector" and why these people are becoming increasingly valuable in B2B. It's not just about having a big network - it's about being someone who genuinely enjoys bringing people together and has built enough trust that when they make an introduction, both sides pay attention. Mike's even created a super connector certification badge for people who excel at this, which is becoming a real differentiator in the market. They explore how the "intro economy" is emerging as a counter-movement to the automation-everything trend. While AI can do a lot of things, it fundamentally can't build the kind of trust that comes from a warm introduction from someone you respect. Mike shares stories from his time at Zoom, Apple, and HP about how the best deals always came through relationships, not cold outreach. The conversation gets really practical when Mike walks through how to structure an introductions marketplace - what incentives work, how to track success, and how to keep quality high when you're trying to scale. He's learned a lot from building Intro Stars, and he's refreshingly honest about what's worked and what hasn't. Throughout the episode, both Jason and Mike keep coming back to a central theme: in an age where anyone can automate outreach at scale, the real competitive advantage is being genuinely human. Building relationships takes longer, but the ROI is dramatically better and the relationships actually last. If you're a B2B marketer watching your response rates plummet while your competitors keep cranking up the automation, this conversation offers a different path forward. Mike and Jason make a compelling case that the antidote to AI spam isn't better AI - it's better relationships. Whether you're at a startup trying to get your first customers or a scale-up looking to break into enterprise, the principles Mike shares about warm introductions and super connectors can transform how you think about growth.

Most agents treat online leads like a necessary evil. Mickey Larson turned them into a $15 million business in just two years.In this episode, I sit down with Mickey, a former attorney and entrepreneur who ditched the courtroom stress for real estate and never looked back. While other agents complain about lead quality, Mickey has built an 85% online lead-based business with almost zero no-shows, consistent referrals, and a simple goal: one deal per week under contract.We break down his counterintuitive approach to working leads, why he spends more time talking clients out of buying than into it, and how treating every lead like a lifelong relationship turned Zillow clicks into a thriving referral machine.Inside this episode:•Why Mickey keeps his first contact minimal and gets to the showing fast • The psychology behind earning trust by saying no • How to turn vacant land leads and long nurture cycles into goldmines • Why he counts contracts, not closings, for instant gratification • His plan to scale by bringing his family into the businessFollow Mickey on Instagram: @larsmd09 Whether you're buying leads and struggling to convert, or wondering if paid traffic is worth it, this episode will change how you think about online lead generation. Subscribe, share, and follow for more interviews like this.​​​​​​​​​​​​​​​​The Neighborhood Real Estate Agent is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.

In this episode of Owned and Operated, John Wilson sits down with Sam Preston, CEO of Service Scalers, to break down one of the most overlooked (and misunderstood) marketing channels in home services: Nextdoor.They unpack why Nextdoor feels annoying—but works incredibly well when used the right way. From neighborhood recommendation posts to organic storytelling, this platform behaves less like Google Ads and more like a digital referral engine.John and Sam discuss why salesy ads and coupons usually flop, while real-world job photos, personal narratives, and community-driven content quietly generate high-intent leads. They also explore how small operators are winning big by treating Nextdoor like a mix of Google Business Profile + Facebook Groups, and why larger companies struggle to replicate that authenticity.The conversation covers the three ways to win on Nextdoor (ads, organic posting, and commenting), common mistakes contractors make, and how operators can turn technicians into content creators to scale neighborhood trust—without blowing up their marketing budget.If you're looking for more phone calls, higher close rates, and marketing that actually feels like referrals—this episode breaks down how to think about Nextdoor the right way.What You'll LearnWhy Nextdoor behaves more like referrals than traditional lead genThe three ways to market on Nextdoor (and which ones actually work)Why organic, narrative posts outperform coupons and adsHow small, local operators beat larger brands on trustThe role of social proof in neighborhood-driven platformsHow to turn field techs into authentic content creatorsThe biggest mistakes that get contractors ignored—or kicked offHost: John WilsonGuest: Sam Preston

What's the best way to get new customers for your farm? Answer: Word of mouth. And the best part? You already have a loyal fanbase! You just need to activate it. Okay so how do you do that? In this episode, I show you how to build a simple referral system that runs quietly in the background and brings in your dream customers—the ones who are already pre-sold by someone they trust. You'll learn: Why referrals work better than ads (and cost you way less) 5 ingredients of an irresistible referral offer When and how to ask for a referral (timing is everything) Real farm examples by product type (veggies, meat, flowers, cheese) A step-by-step checklist to build your own referral system this month PS: Want to build systems like this for your farm? Join us inside Farm Marketing School this winter where I'll be helping my students build out a simple referral element in their business step by step. Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Farm Marketing School: Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

What if gratitude could become your most powerful growth strategy this November? In this episode, Daniela reveals how to transform authentic client appreciation into a systematic referral engine that drives sustainable revenue growth without feeling salesy or transactional. You'll learn how to combine strategic gratitude campaigns with a scalable referral system that your entire team can execute. Whether you're feeling stuck at a revenue plateau or ready to break through to seven figures, this three-phase framework will show you exactly how to turn thanksgiving into bookings, referrals, and long-term client value. Spa CEOs will discover the exact scripts, tracking systems, and KPIs needed to make referral marketing predictable and repeatable, not just a nice idea that never gets implemented. In this episode, we discuss:  Why referred clients have 37% higher retention rates and spend 200% more than non-referred clients The three-phase "Booked and Thankful" framework for November growth How to systemize gratitude at scale using tracking boards and team accountability Exact referral scripts that feel natural, not salesy, for three key client touchpoints Advanced KPIs including referral ask rate, participation rate, and conversion benchmarks How to build professional partnerships that generate consistent referral traffic Compliance considerations for referral programs in medical spas   Resources Mentioned in Episode #457:  Booked and Thankful: How Spas Turn Gratitude Into a Referral Engine   Monday.com for referral tracking systems Growth Factor® Fundamentals   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1823: Matty McLain shares practical strategies for consistently attracting more clients by combining smart positioning, proactive outreach, and leveraging existing networks. His advice helps freelancers and service providers stand out, build trust, and create repeatable systems for sustainable client growth. Read along with the original article(s) here: https://www.sidehustlenation.com/get-more-clients/ Quotes to ponder: "Clients are the lifeblood of any business." "You need a way to stand out, to differentiate yourself from all the other providers out there." "Often your best next customer is someone who's already paid you." Episode references: Book Yourself Solid: https://www.amazon.com/Book-Yourself-Solid-Second-Edition/dp/0470643471 The Pumpkin Plan: https://www.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886 Getting Everything You Can Out of All You've Got: https://www.amazon.com/Getting-Everything-You-Can-Youve/dp/0312284543 The Referral Engine: https://www.amazon.com/Referral-Engine-Teaching-Business-Customer/dp/1591844428 Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1823: Matty McLain shares practical strategies for consistently attracting more clients by combining smart positioning, proactive outreach, and leveraging existing networks. His advice helps freelancers and service providers stand out, build trust, and create repeatable systems for sustainable client growth. Read along with the original article(s) here: https://www.sidehustlenation.com/get-more-clients/ Quotes to ponder: "Clients are the lifeblood of any business." "You need a way to stand out, to differentiate yourself from all the other providers out there." "Often your best next customer is someone who's already paid you." Episode references: Book Yourself Solid: https://www.amazon.com/Book-Yourself-Solid-Second-Edition/dp/0470643471 The Pumpkin Plan: https://www.amazon.com/Pumpkin-Plan-Strategy-Remarkable-Business/dp/1591844886 Getting Everything You Can Out of All You've Got: https://www.amazon.com/Getting-Everything-You-Can-Youve/dp/0312284543 The Referral Engine: https://www.amazon.com/Referral-Engine-Teaching-Business-Customer/dp/1591844428 Learn more about your ad choices. Visit megaphone.fm/adchoices

Watch the full episode on our new YouTube channel: youtube.com/@mreapodcastChristina Ward has built a billion-dollar career on one clear initiative: You can run a 100-deal-a-year business on referrals if you have the right playbook. A former collegiate athlete turned Boise real estate powerhouse, Christina shares how she runs a business with the precision of a sports team. In her businesses, relationships are at the core, systems never fail, and events keep her clients connected year after year.From her 52-touch plan to signature gatherings like the Home Makeover, Summer Party, Masquerade Ball, and “Pies for Life,” Christina shows us how consistency, generosity, and follow-through become a referral engine. And she doesn't stop there! Christina opens up about negotiating with confidence, setting clear expectations, and leveraging help at home so she can show up fully for her clients and her family.This is a masterclass in building a brand promise you can live every single day.Resources:Read Never Split the Difference by Chris VossListen: Episode 03. A Story of Unshakable Work Ethic With Cody GibsonLearn more about BOLD CoachingOrder the Millionaire Real Estate Agent Playbook | Volume 3Become your clients' go-to Airbnb expertAirbnb has launched a Real Estate Referral Program for agents just like you. When you refer clients to list their properties on Airbnb, you not only earn a referral fee, you also gain access to localized market data that helps you stand out in your market. It's free to join, includes a quick-start webinar, and gives you real-time insights on booking trends in your area. It's a win-win-win. Sign up at mreanotes.com/airbnb and don't forget to mention you heard about it on the MREA Podcast.Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not  Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

What if your onboarding process could become your most powerful referral engine? Most advisors overlook onboarding as a strategic growth tool—and that's a mistake. In this episode, Brendan Frazier sits down with Libby Greiwe, founder of The Efficient Advisor, podcast host, and author of The First 100 Days: The Advisor's Blueprint for a Remarkable Client Experience. Libby walks through how to assess your current process, design it around your clients' emotions, and shift their experience from uncertainty to confidence. All while laying the foundation for lifelong loyalty and a steady stream of referrals. You'll Learn:  How you can assess your onboarding process to identify areas for improvement  Designing your onboarding experience to align with your clients' emotions  The three layers that make up a great onboarding process  How a “Domino's pizza tracker” style system can help keep clients informed and engaged  How hosting signing parties for paperwork could reduce friction and improve the client experience  The role of remarkable human connections and clear expectations plays in onboarding success  *To sign up for Brendan's newsletter packed with resources to master the human side of advice → Click Here Resources:  The First 100 Days Course Connect with Brendan Frazier:  RFG Advisory LinkedIn: Brendan Frazier Connect with Libby Greiwe:  The Efficient Advisor LinkedIn: Libby Greiwe About our Guest:  Libby Greiwe helps financial advisors build efficient, systematized businesses—so they can work less, feel less overwhelmed, and fall back in love with their practice. When she began her career in financial services, Libby was logging 80-hour weeks at a large brokerage firm. It didn't take long for her to recognize that most advisors weren't struggling due to a lack of knowledge—they were struggling because they lacked efficient systems. That realization set her on a mission to change the way advisors work. Through The Efficient Advisor, Libby now teaches advisors how to organize their practice, streamline operations, and deliver an exceptional client experience—while reclaiming their time and energy. – Content here is for illustrative purposes and general information only. It is not legal, tax, or individualized financial advice; nor is it a recommendation to buy, sell, or hold any specific security, or engage in any specific trading strategy. Information here may be provided, in part, by third-party sources. These sources are generally deemed to be reliable; however, neither our guest nor RFG Advisory guarantee the accuracy of third-party sources. The views expressed here are those of our guest. They do not necessarily represent those of RFG Advisory, its employees, or its clients. This commentary should not be regarded as a description of advisory services provided by RFG Advisory, or performance returns of any client. The views reflected in the commentary are subject to change at any time without notice. Securities offered by Registered Representatives of Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place. RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.

Most podcast guests focus on reaching listeners, but the fastest way to get clients is actually through the host. In this episode, Christine Campbell Rapin reveals how to turn podcast guesting into a referral engine by building strong relationships with hosts. Learn how to position yourself, create partnerships, and get introductions that lead to real business. Get ready to make podcast guesting your most powerful client-generation tool!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/337Chapters00:00 The Power of Podcast Guesting02:59 Building Relationships with Hosts05:49 Professionalism and Preparation09:11 Long-Term Strategies for Success12:03 The Importance of Gratitude and ReciprocityTakeawaysPodcast guesting can create leads, but it's challenging to control.Referrals from hosts are a faster way to find clients.Choosing the right shows is crucial for success.Engage with hosts before pitching to build relationships.Show up professionally to make a good impression.Deliver value to the host and their audience.Podcasting is a long-term strategy for visibility.Nurturing relationships with hosts can lead to more opportunities.Express gratitude to hosts for referrals and support.Treat podcast guesting as a relationship-building exercise, not a transaction.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/337PodMatch has officially launched a podcast network for independent interview-based podcasts! To apply to be part of the network, please visit https://PodMatch.com/network and press the "Join Network" button in the top center of the screen. While you're there, be sure to check out some of the incredible shows in the network!

Had an AHA or Insight? Share it:Tired networking events and constant pitching yourself without sounding like you selling something? In this episode, Steve Ramona shares the exact method he uses to build authentic, high-value relationships that drive real business growth. Learn how asking the right questions—and listening with intention—can turn strangers into supporters, and conversations into opportunities.Forget everything you've learned about networking. In this episode of The Business Growth Architect Show, I sit down with Founder of the Future Steve Ramona—host of Doing Business with a Servant's Heart—to talk about something most entrepreneurs are getting completely wrong: how we build relationships in business. Steve has built a thriving podcast and community not through pitching or value propositions, but through presence and intention. He's not interested in surface level polite conversions—he's committed to connection.Steve breaks down his ASLA method, a simple but powerful framework that starts with asking, listening, asking again, and taking aligned action. Show up in service—without hidden agendas—and being willing to build trust before making an ask. That's why people are constantly referring him, inviting him, and wanting to collaborate with him. It's not magic but how relationships develop when you treat people like people, not prospects.Maybe your outreach falls flat, or your efforts don't feel aligned. Steve reminded me that asking isn't weakness—it's an invitation for deeper connection. And giving value without expectation? That's how we build connections that sustain over time. 

Are you a seasoned marketing expert who's interested in becoming a fractional CMO? What does a fractional CMO even do? In this illuminating conversation, Duct Tape Marketing founder John Jantsch makes the concept of fractional CMO leadership approachable. Exploring the nuances of strategic marketing for small to mid-sized businesses, Jantsch reveals how fractional CMOs can provide high-impact leadership without a full-time commitment. He shares insights on developing systematic marketing approaches, managing client relationships, and navigating marketing challenges in an AI-driven world. John Jantsch is a fractional CMO, speaker, and Wall Street Journal best-selling author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency Network, which trains and licenses independent consultants and agencies to use the Duct Tape Fractional CMO+ System. His keynotes and training motivate and engage audiences worldwide at industry and trade events. His recommended book is an oldie but goodie: The One Thing by Jay Papasan and Gary Keller (https://www.amazon.com/ONE-Thing-Surprisingly-Extraordinary-Results/dp/1885167776). Near his house in Colorado are two great coffee shops: The General Store in Nederland, CO, and Coal Creek Coffee in Golden, CO (https://www.tripadvisor.com/Restaurant_Review-g33447-d4650917-Reviews-Coal_Creek_Coffee-Golden_Colorado.html). Connect with John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. Top 3 Value Bombs 1. The hourglass metaphor focuses much of its attention on when somebody becomes a customer, then creating them into a referral machine. 2. Use content to fill gaps for onboarding, orientation, further education, upsells and cross-sells, and creating strategic partners who will become referral machines. 3. The innovation is to teach other businesses to take the top 20 percent of clients and identify how to bring them to where they want to be - as opposed to just providing the service that has been agreed to. The Ultimate Marketing Engine - Pre-order the book and sign up for a FREE companion course worth $99! (Sorry! This link was active when this episode was first published in 2021 but is no longer an active offer.) Sponsors HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host  

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. Top 3 Value Bombs 1. The hourglass metaphor focuses much of its attention on when somebody becomes a customer, then creating them into a referral machine. 2. Use content to fill gaps for onboarding, orientation, further education, upsells and cross-sells, and creating strategic partners who will become referral machines. 3. The innovation is to teach other businesses to take the top 20 percent of clients and identify how to bring them to where they want to be - as opposed to just providing the service that has been agreed to. The Ultimate Marketing Engine - Pre-order the book and sign up for a FREE companion course worth $99! (Sorry! This link was active when this episode was first published in 2021 but is no longer an active offer.) Sponsors HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host

Having consistent income sources are vital to having a sustainable business, and to not being on the roller coaster of feast or famine. Consistent Income is also key if you don't want to be constantly scrambling because you're not sure where your next clients are coming from.    And yet most marketing strategies that experts teach these days are expensive, take a lot of time and energy, and not so reliable.   In this episode, I unpack the 3 main strategies I use in my business that consistently bring in at least 80% of my revenue.  These strategies are way easier & effective than most other marketing strategies out there…and much, much cheaper.   I break down how and why they are important and work so well, and give you a lot of tips on how to get them going in your own business. This is one of those episodes where I really pull the curtains back so you can see a lot of how my income generation works.   Some programs I referenced in the episode:   ⇒ Here is the link to Become a Referral Magnet.   This is a 5-day transformational journey to help you Kickstart your Referral Engine. It's happening in September and it is FREE. There will be daily trainings as well as daily Get It Done Sessions where you have access to me and my team for feedback on your Referral Script copy.   ⇒ And here is the link for the Sacred Depths Transformational Practitioner Certification.   There is early bird pricing right now on this epic training and experience that will give you the tools you need to become the kind of coach who is known for your stellar work and for being able to help your clients through their fears, limiting beliefs, self-sabotage, blocks and obstacles.  

You can Watch or Listen to this episode: https://the6ways.com/34Want to know the fastest way to speed up the sales process? Get the people who already love you to refer their friends. These clients often come in ready to buy before even asking what you charge! In this episode John Jantsch (author of The Referral Engine) and I are sharing 6 ways to double your referrals (no matter what industry you're in).Occasionally a helpful announcement for listeners gets added to the show so the timestamps below may be off by 30-60 seconds, but they should be pretty close.00:44 6 Ways To Double Your Referrals (No Matter What Industry You're In)02:48 #1: The Key To Strong Incentivizing04:58 #2: A First Step You Can't Skip07:07 #3: Grow Your Authority & Referrals10:20 #4: Wow Your Way To Referrals12:16 #5: One Client = Hundreds Of Referrals15:07 #6: Don't Just Do This For Sales17:02 What is the biggest mistake entrepreneurs make in referral marketing?Some REALLY awesome tips were shared in this episode – please think about who you know that would benefit from these, and then make sure to share it with them. Because WE ALL DO BETTER WHEN WE ALL DO BETTER.

Outside the box ideas to give and get referrals. I think you'll like these tips!

How pivotal is the role of a fractional CMO in today's marketing landscape? Today I'm joined by expert John Jantsch to take a deep dive into this question. Our discussion covers the nuances of the marketing industry, including boundary-setting with clients, self-marketing challenges, and the efficacy of speaking engagements for client acquisition. John discusses how he wants to see more authentic brand experiences and anticipates a trend towards more personalized marketing strategies. We also share insights on psychological development for understanding client behavior. Tune in and hear how we outline the importance of trust and mutual respect in business relationships.Learn more about John Jantsch:John Jantsch is a fractional CMO, speaker, and Wall St Journal best-selling author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Agency Network, which trains and licenses independent consultants and agencies to use the Duct Tape Fractional CMO+ System. His keynotes and training motivate and engage audiences worldwide at industry and trade events.John's Links:LinkedIn: https://www.linkedin.com/in/ducttapemarketing/Facebook: http://www.facebook.com/ducttapemarketingInstagram: https://www.instagram.com/ducttapemarketing/Twitter: https://twitter.com/ducttapeYouTube: https://www.youtube.com/user/ducttapemarketingConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

John and I, together with copywriter Stella Bouldin, explored "The Referral Engine" by John Jantsch, a pivotal read that delves into creating and sustaining a referral-based business strategy. As aviation marketing professionals, we found the book's principles incredibly relevant, especially the emphasis on using case studies and effective storytelling to fuel referrals. We also [...]

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.   John talks about what it means to be fractional, the benefits of having a fractional CMO in your business, managing multiple clients, and much more!

Just because you use pretty words that sound nice doesn't mean they are effective. Although we know what we do because we do it all the time; it's hard to separate that from what your audience wants and experiences. Thankfully, today's guest is here to help. Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. We discuss why business owners often muck up their sales pages (what I call invitation letters), how to reduce friction when attracting clients and customers, and the toll that writing too much takes on the receiver. More About Ben: Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. He's an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.

"Teaching Your Business to Market Itself"

“Nobody's soul is moved by swag.” So says longtime friendtor of the pod, John Ruhlin, founder of strategic gifting company Giftology. Since the day I met John and encountered his work in 2016, I have been inspired by his commitment to elevating the relationship game with generosity, “heart bombs,” and expressing genuine appreciation in the business world and beyond. He does this all while setting up brilliant systems to make sure it all actually happens (such as setting a robust annual gifting budget aside off of top-line revenue). John is long overdue for a free time appearance, and I hope you enjoy this conversation as much as I did! More About John: John Ruhlin is the world's leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention and has been featured in Fox News, Forbes, Fast Company, Inc and New York Times. He and his firm now help automate this process for individuals and organizations like UBS, Raymond James, DR Horton, Keller Williams, the Chicago Cubs, and Caesar's Palace.

How do you generate more referrals for your business? Referrals are one of the best ways to grow your book of business if you approach it with a strategy. In this episode of Real Relationships Real Revenue, I invited John Jantsch, the referral and marketing strategy expert and author of The Referral Engine,  to discuss ways that you can grow your business and network so that you can turn your business into a referral machine.   Topics We Cover in This Episode:    Why you need to get intentional about generating referrals The mindset of success you need if you want to bring in more clients Why asking for help has such a big impact on your relationships  How to ask someone to refer you to others plus a strategy to do it that you can start using now Ways to get referrals without asking for them The secret to using strategic partners to bring in more referrals How to find the right strategic partners for you How you can go about setting a marketing strategy The seven customer journey stages that make people want to buy with you What you need to know about AI in the marketing industry Ways to use AI to take your marketing strategy to the next level   Referrals are like gold for any business. They not only bring in high-quality leads but also come with a built-in trust factor that's invaluable in today's marketplace.    I hope you enjoyed this conversation with John on how to create a solid marketing strategy and find the right fit strategic partners so that you can get more referrals and grow your book of business. If you want to learn more from John, you can get a copy of his book The Referral Engine here. Also,  make sure to get your hands on his AI prompts and check out all of the amazing resources on his website.      Resources Mentioned: Get a copy of The Referral Engine Visit the Duct Tape Marketing website Get John's free AI prompts   

How do you generate more referrals for your business? Referrals are one of the best ways to grow your book of business if you approach it with a strategy. In this episode of Real Relationships Real Revenue, I invited John Jantsch, the referral and marketing strategy expert and author of The Referral Engine,  to discuss ways that you can grow your business and network so that you can turn your business into a referral machine.   Topics We Cover in This Episode:    Why you need to get intentional about generating referrals The mindset of success you need if you want to bring in more clients Why asking for help has such a big impact on your relationships  How to ask someone to refer you to others plus a strategy to do it that you can start using now Ways to get referrals without asking for them The secret to using strategic partners to bring in more referrals How to find the right strategic partners for you How you can go about setting a marketing strategy The seven customer journey stages that make people want to buy with you What you need to know about AI in the marketing industry Ways to use AI to take your marketing strategy to the next level   Referrals are like gold for any business. They not only bring in high-quality leads but also come with a built-in trust factor that's invaluable in today's marketplace.    I hope you enjoyed this conversation with John on how to create a solid marketing strategy and find the right fit strategic partners so that you can get more referrals and grow your book of business. If you want to learn more from John, you can get a copy of his book The Referral Engine here. Also,  make sure to get your hands on his AI prompts and check out all of the amazing resources on his website.      Resources Mentioned: Get a copy of The Referral Engine Visit the Duct Tape Marketing website Get John's free AI prompts   

How do you generate more referrals for your business? Referrals are one of the best ways to grow your book of business if you approach it with a strategy. In this episode of Real Relationships Real Revenue, I invited John Jantsch, the referral and marketing strategy expert and author of The Referral Engine,  to discuss ways that you can grow your business and network so that you can turn your business into a referral machine.   Topics We Cover in This Episode:    Why you need to get intentional about generating referrals The mindset of success you need if you want to bring in more clients Why asking for help has such a big impact on your relationships  How to ask someone to refer you to others plus a strategy to do it that you can start using now Ways to get referrals without asking for them The secret to using strategic partners to bring in more referrals How to find the right strategic partners for you How you can go about setting a marketing strategy The seven customer journey stages that make people want to buy with you What you need to know about AI in the marketing industry Ways to use AI to take your marketing strategy to the next level   Referrals are like gold for any business. They not only bring in high-quality leads but also come with a built-in trust factor that's invaluable in today's marketplace.    I hope you enjoyed this conversation with John on how to create a solid marketing strategy and find the right fit strategic partners so that you can get more referrals and grow your book of business. If you want to learn more from John, you can get a copy of his book The Referral Engine here. Also,  make sure to get your hands on his AI prompts and check out all of the amazing resources on his website.      Resources Mentioned: Get a copy of The Referral Engine Visit the Duct Tape Marketing website Get John's free AI prompts   

Do you already have an elegant way of wrapping up with clients? If you work with people one-on-one, it's important to systematize business values that you say are important to you, like surprise and delight, or giving clients a red carpet experience from start to finish. Many of us have thought more about that on the front end than when we're actually closing out with a client—that's why I'm super excited to bring you this listener submission episode from previous guest and BFF, Jacqueline Fisch.

Sales cycles are getting shorter, and with that comes more strain to get more leads in the pipeline. Referrals and professional introductions are one of the best ways to do this, and can make the difference between closing the deal and an unread email. Today's guest, David Rush, is here to talk about his referral engine SmallWorld and how nurturing your professional relationships makes all the difference. This week, episode 178 of The Digital Agency Growth Podcast is about building a software-empowered referral engine!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, David Rush shares the importance of building trust in business relationships and actionable steps you can take right now to start making introductions and connections for stronger lead generation.David Rush is the founder and CEO of SmallWorld, a relationship activation platform that fuels the entire relationship life cycle to unlock more successful introductions and referrals. An experienced entrepreneur and SaaS go-to-market leader, David has built and led growth teams to successful exits multiple times throughout his career. Previously, he was the founder and CEO of Earshot, a social media listening platform for major enterprise brands. David also served as CRO of DialogTech where he led a team of 80+ sales, customer success, channel, and service professionals to drive commercial growth and retention.In this episode, Dan and David discuss the following:The compression of the sales cycle and what that means for an agency's selling approach.Streamlining and organizing the referrals and relationships in a company's network.How SmallWorld adapts to your comfort level of sharing professional contacts.What you should prepare when asking someone else to make an introduction for you.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/CONNECT WITH DAVID RUSHLinkedInSmallWorld.aiCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. Top 3 Value Bombs: 1. Believe that your life is a work in progress. 2. Live and learn and then re-calibrate. 3. Put in the reps so you can remain strong. Check out John's website and learn more! - What it Means to be a Self-Reliant Entrepreneur Sponsor: HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.

From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. Top 3 Value Bombs: 1. Believe that your life is a work in progress. 2. Live and learn and then re-calibrate. 3. Put in the reps so you can remain strong. Check out John's website and learn more! - What it Means to be a Self-Reliant Entrepreneur Sponsor: HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.

From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Marisa Murgatroyd is the founder of Live Your Message and the creator of the Experience Product Masterclass. Her mission? To reinvent online education so that results and engagement become the norm and not the exception. Top 3 Value Bombs: 1. If you want to get people hooked on getting results, taking action, and buying from you again, then you have to create products in a fundamentally different way. 2. Give your customers clarity on exactly what to do. 3. When you return to focusing on your audience and helping them get results, all of a sudden your business takes off. The 10 Critical Elements Every Product Must Have to Deliver Huge Results, Create Raving Fans & Turn on the Referral Engine in Your Business - Free Download: The Viral Product Checklist! Sponsors: HubSpot: A platform that's easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com! Roll by ADP: Ready for a lot less stress in your life? Get 3 free months of unlimited payroll processing when you visit RollByADP.com/fire! Terms and conditions apply.

From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Marisa Murgatroyd is the founder of Live Your Message and the creator of the Experience Product Masterclass. Her mission? To reinvent online education so that results and engagement become the norm and not the exception. Top 3 Value Bombs: 1. If you want to get people hooked on getting results, taking action, and buying from you again, then you have to create products in a fundamentally different way. 2. Give your customers clarity on exactly what to do. 3. When you return to focusing on your audience and helping them get results, all of a sudden your business takes off. The 10 Critical Elements Every Product Must Have to Deliver Huge Results, Create Raving Fans & Turn on the Referral Engine in Your Business - Free Download: The Viral Product Checklist! Sponsors: HubSpot: A platform that's easy for your entire team to use! Learn how HubSpot can make it easier for your business to grow better at Hubspot.com! Roll by ADP: Ready for a lot less stress in your life? Get 3 free months of unlimited payroll processing when you visit RollByADP.com/fire! Terms and conditions apply.

Meet John Jantsch John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. Virginia and John Talk About: How John got his start The importance of marketing STRATEGY for small business How to AMPLIFY your referrability Powerful ways to multiply your referrals Takeaways: Strategy BEFORE tactics Strategy is how you get to charge a premium for what you do STOP begging for business You need more than one way to get a referral Add VALUE.  Educate. Teach. Want referrals? Make it easy! Connect with John on LinkedIn: http://www.linkedin.com/in/ducttapemarketing Take John's marketing strategy assessment! https://www.marketingassessment.co/ John would like to meet: Matthew McConaughey

Bill Cates has helped financial advisors move from incremental growth to exponential growth by communicating more compelling value and multiplying their best clients by accessing the power of referrals. Bill shares his best tips to create your own referral process with Louis Diamond.

Charlotte Isaac is a Business Operations Consultant who helps overwhelmed and overworked entrepreneurs build customized solutions so they can serve their clients better, automate busywork, and feel confident in their business. Blessed with a travel bug herself, Charlotte leads by example, having designed her own business in a way that allows plenty of space to enjoy life with her husband, both in their hometown of Sydney, Australia and around the world.   In this episode, we talk about how Charlotte often sees service providers missing opportunities to create a referral engine by exceeding their clients' expectations with a stellar client experience. Charlotte is sharing how to create a referral-worthy client experience, so you can build your businesses with more ease.   Listen in to learn how to: → Personalize your automated check-ins & planning moments to surprise & delight throughout your contract → Streamline offboarding to make testimonials & referrals easy (and have clients wanting to onboard again) → Design a welcome packet to communicate your process, set expectations, and anticipate FAQs   CONNECT WITH SHANA Learn more about working with Shana - https:// shanadewitt.com Join the Magnetic Entrepreneur Facebook Group - https://www.facebook.com/groups/themagneticentrepreneur/   CONNECT WITH CHARLOTTE Website: http://charlotteisaac.com/ Instagram: https://www.instagram.com/charlotteisaachq/ Facebook: https://www.facebook.com/charlotteisaachq FREE ‘7 Steps to Automation' course: https://charlotteisaac.com/magnetic

Gabrielle Chipeur from the Well Paid Creative has a cool system for generating more referrals from clients. You'll learn how to build your referrals, get better clients and make the most out of the ones you already have. Resources mentioned in the episode Well Paid Creative Website - tons of free stuff and resources there […]

Creating relationships is more challenging than ever for business and marketing professionals. But it doesn't have to be.If you want to become the ultimate marketing engine, focus on making customers into members to help them achieve lasting transformation.John Jantsch has the strategies you need to create customers and clients for life.John is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.In this episode, John details the marketing concepts in his new book that transform how readers view their business, marketing, and customers.Listen to this episode and learn about:John giving gratitude to Peter Drucker (3:33)Why John wrote The Ultimate Marketing Engine now (8:37)What people are craving a transformation away from (12:22)Membership over customership (14:08)The meet me at the club concept (17:29)The power of referrals (21:11)Empathy as a marketing tool (23:56)Solving the problem of control (27:50)How to work with John (31:01)LinksConnect with John on LinkedIn - https://www.linkedin.com/in/ducttapemarketing/Pre-order The Ultimate Marketing Engine - https://www.amazon.com/Ultimate-Marketing-Engine-Ridiculously-Consistent/dp/1400224772/ref=as_li_ss_tl?_encoding=UTF8&qid=1608570384&sr=1-4&linkCode=sl1&tag=ducttape0a-20&linkId=cf8c5e2a5b68fe1933a34e54778e05e1&language=en_USInformation on The Ultimate Marketing Engine - https://theultimatemarketingengine.comDuct Tape Marketing - https://ducttapemarketing.com

Today's guest is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. He is one of 10 children with 7 brothers and 2 sisters. Mike Michalowicz said his book is the recipe for growing your business . . . Ryan Deiss, founder of Digital Marketer said he unlocks the secret to rapid business growth. He's been the host of the duct tape marketing podcast since 2005 and has written over 4700 blogs. Please give a very warm welcome to the show John Jantsch! Top 3 Amplifiers: 1. The benefit of treating customers like members 2. Why a business shouldn't test the “idea of the day” 3. Why you should be focusing on the top 25% of your customers To listen, find other episodes, access the show notes, and find out more go to www.amplifyto7figures.com. Enter the giveaway here: https://amplifyto7figures.com/giveaway Connect with today's guest: Website: ​​https://ducttapemarketing.com/ Website: https://theultimatemarketingengine.com/ Course: https://theultimatemarketingengine.com/course Linked In: https://www.linkedin.com/in/ducttapemarketing Facebook: https://facebook.com/ducttapemarketing Twitter: https://twitter.com/ducttape Youtube: https://www.youtube.com/c/ducttapemarketingvideo

In this episode of Top 5, we chat with Bridget Moore of the Bridget Moore Group in Houston, TX.  She will share the best practices that have helped her become a perennial top producer by building and cultivating numerous referral sources.  Build your real estate referral engine today using some great tips from Bridget.

John Jantsch is a marketing consultant, TEDx speaker bestselling author, and the Duct Tape Marketing founder. He is the creator of the Duct Tape Marketing Consultant Network and the Duct Tape Marketing system, a program that trains small business consultants worldwide. He has written many industry-leading books including Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine as well as his latest book is SEO For Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. John joins me today to discuss the basics of business marketing and SEO for small businesses. He shares the best ways to attract clients and how you can speak to existing clients to find out how to attract new ones. He reveals social media's role in a marketing strategy and how you can choose the right channels for your business. He shares the three key things your website needs and why the customer experience on your site is crucial. He also shares how you can build an SEO roadmap, the changing relevance of keywords, and how much you should invest in SEO. “Customer experience, the experience they have on your website is actually a ranking factor for Google today.” - John Jantsch This week on SmallBizChat Podcast: Connect with John Jantsch: Become Your Own Boss Book GIVEAWAY! The 2020 pandemic has been so hard on America's small businesses - and America in general. If you're ready to start your dream business, then look no further! I'm currently giving away 1,000 free copies of my best-selling book: Become Your Own Boss in 12 Months. This book has helped over 100,000 people like you to start, build, and grow their small businesses… and now it's your time to shine. All you have to do to get your hands on a free copy is head over to www.beginmybiz.com/freeoffer to sign up for your free offer. You only pay shipping. Let's End Small Business Failure - Together! Thanks for tuning into this week's episode of the SmallBizChat Podcast - the show on a mission to improve small business success. If you enjoyed this episode, head over to Apple Podcasts, subscribe to the show, and leave us a rating and review. Help us spread the word and end small business failure by sharing your favorite episodes with your friends and colleagues on social media. Visit our website or follow us on Facebook, Twitter, LinkedIn, Instagram, or YouTube for more great content, tips, and strategies to improve your small business.See omnystudio.com/listener for privacy information.