Trash-2-Cash

In this our final podcast, specially prepared for the Ellen MacArthur Foundation’s Disruptive Innovation Festival (DIF) 2018, we’ve taken highlights from each of the podcasts in our series to tell the story of Trash-2-Cash through the words of the scientists, researchers, academics, manufacturers and designers involved. We also reflect back on the unveiling of the project results at Dutch Design Week and the reception received. www.trash2cashproject.eu/trash-2-cash-blog-page

At Milan Furniture Fair this May, Professor Becky Earley of UAL sat down with project facilitator Christian Tubito of Material Connexion Italia to reflect on the successes and challenges of the project and what they were hoping to achieve at the Dutch Design Week exhibition. Christian talks about his background and work in material innovation and design strategy, what it was like to collaborate with so many partners in a Design Driven Material Innovation process and his time travelling adventures up and down the project GANTT chart! www.trash2cashproject.eu/trash-2-cash-blog-page

As a designer at the forefront of materials innovation for bespoke product prototyping, Giada Dammacco's material world involves words like 'piezo-electric', 'double-face' and 'shape-shifting'. Here she talks to Rebecca Earley about the unique interdisciplinary set-up within the organisation she co-founded - GradoZero - how her interest in circularity brought her into the Trash-2-Cash project and how continual learning feeds her design and materials innovation process. www.trash2cashproject.eu/trash-2-cash-blog-page

In the latest T2C podcast, Professor Becky Earley catches Cansu Musaoğlu, head of the dyeing department at Turkish textile producer and T2C partner Söktaş, just before she departs for her new position at a private university in Istanbul. Recorded upon the conclusion of T2C Workshop 8 in Bilbao, Spain, Becky and Cansu discuss the drivers of sustainability for Söktaş, the importance of sustainability to their customers and how Design Driven Material Innovation (DDMI) has given Söktaş’ R&D department a completely new perspective and approach. www.trash2cashproject.eu/trash-2-cash-blog-page

Gustav Sanden is a researcher with RISE (Research Institutes of Sweden). In the latest T2C podcast he describes how modelling garment lifecycles is a kind of environmental mythbusting, and how passionate he feels about achieving a significant reduction in environmental impact through the research projects he is involved in. www.trash2cashproject.eu/trash-2-cash-blog-page

Dr Michael Hummel is a scientist with Aalto Chem, one of the Trash-2-Cash partners. In this podcast Michael explains how we'll all be wearing fabric made of Amazon boxes in the future...and answers one of our burning questions - what is cellulose anyway? www.trash2cashproject.eu/trash-2-cash-blog-page

Matilda Laitila is an R&D Project Manager at the very cool Finnish children’s fashion brand Reima. For more than 70 years, Reima has been making cosy clothing to encourage people to play outdoors, no matter the weather. Matilda talks about the qualities that make a Reima fabric work for kids, and how they achieve their super cute Scandi style in a sustainable way. Make sure you check out the Reima website at www.reima.com. www.trash2cashproject.eu/trash-2-cash-blog-page

Tina Mueller from Copenhagen Business School tells us more about the intention behaviour gap, and why she's excited to be taking part in the Trash-2-Cash project...researching how and why people will buy recycled products in the future. www.trash2cashproject.eu/trash-2-cash-blog-page

Professor Becky Earley of UAL (UK) chats with Julie Hornix of VanBerlo (NL) about design, megatrend forecasting, and 'making it real' in the Trash-2-Cash project. Check out our blog at www.trash2cashproject.eu for more details on the project and our 18 european partners (representing the best in design, science and industry/end user research). www.trash2cashproject.eu/trash-2-cash-blog-page