Podcasts about ellen macarthur foundation

This edition of Circular Snapshots covers a lot of ground. Mexico passed landmark circular economy legislation in January — and it deserves far more attention than it got. We also look at Circle Economy's latest report, which puts a €25.4 trillion price tag on the value destroyed every year by our linear economy, and the EU Circular Economy Act as it heads toward autumn adoption. Plus a quick run through of four shorter stories: HP mining its own e-waste to build new laptops, the UK Packaging Pact launching with 100 founding organisations, a new fashion industry initiative to scale textile-to-textile fibre recycling, and fresh data on what's really driving the secondhand boom. Show notes:  Circularity Gap Report 2026 (Circle Economy): https://dashboard.circularity-gap.world/report/2026/cgr-2026-overview EU Circular Economy Act: https://www.ellenmacarthurfoundation.org/eu-circular-economy-act Mexico Enacts General Law for the Circular Economy: https://mexicobusiness.news/sustainability/news/mexico-enacts-general-law-circular-economy HP mining its own e-waste: https://www.fastcompany.com/91501080/hp-is-mining-its-own-e-waste-to-build-its-latest-laptops UK Packaging Pact launches: https://www.wrap.ngo/media-centre/press-releases/uk-packaging-pact-launches-unlock-progress-transforming-packaging Circular Fibre Collective launch: https://www.thefashionpact.org/industry-leaders-launch-the-circular-fibre-collective-to-scale-t2t-recycled-materials-by-2030/ ThredUp 2026 Resale Report: https://finance.yahoo.com/economy/articles/thredup-spots-worrisome-trend-consumer-150700654.html

Flexible plastics are hard to collect, harder to recycle, and leaking into our oceans at scale. Could paper step in? And can it do so without creating a whole new problem? In this episode, Pippa is joined by Laura Smith, Programme Manager for Plastics and Packaging at the Ellen MacArthur Foundation, Jonathan Gill, Global Head of Sustainability, Plastics, at Unilever and Valerie Langer, Strategic Lead, Next Generation Solutions at Canopy. Together they discuss the six critical criteria for responsible paper-based packaging, the innovation and collaboration needed to scale solutions, and why there's no silver bullet. Read the Ellen MacArthur Foundation's report on paper-based flexible packaging

Today's 'take–make–dispose' economy operates in a linear way: resources are extracted, turned into products, used, and then discarded — with severe consequences for the climate and environment. Transitioning to a circular economy means replacing this system with one that keeps materials in circulation through reuse, repair, remanufacturing, and recycling. But what needs to happen — both internationally and within countries — to enable a transition to a circular economy at the global level? To find out, Anna Åberg and guest co-host Elizabeth Adetoye speak with Jocelyn Blériot (Executive Lead for Policy and Institutions at the Ellen MacArthur Foundation) and Dr Patrick Schröder (Senior Research Fellow at Chatham House).

What if the solution to plastic pollution could simply disappear? In this conversation, I sit down with Johnathan Jakubowski, CEO and founder of Smart Solve, to explore how biodegradable, water-soluble packaging is changing the future of sustainability and business. John shares his journey from early life lessons and a failed startup to building an innovative company focused on solving microplastic pollution. You will hear how purpose-driven leadership, core values, and faith shaped his path, along with practical insights on entrepreneurship, market adoption, and innovation. I believe you will find this discussion both inspiring and useful as you think about leadership, environmental impact, and what it truly takes to build something that matters. Highlights: 00:01:27 – Learn how early life values and family shaped a foundation for leadership and purpose 00:10:26 – Discover how technology and screen use are impacting focus, mental health, and development 00:17:59 – Understand how business failure can redirect you toward a more successful path 00:22:14 – Learn how biodegradable, water soluble packaging works and where it is used 00:27:04 – Discover why microplastics are driving a major shift in global innovation 00:52:49 – Learn how leadership is built through influence, culture, and consistent core values Bottom of Form About the Guest: Jonathan Jakubowski is an entrepreneur, author, inventor, and public policy advocate whose work spans the private, public, and nonprofit sectors. He is the Co-Founder and CEO of SmartSolve, a company he built around a simple but powerful conviction: that the packaging industry could be reimagined from the ground up. Under his leadership, SmartSolve has developed the world's first patented 100% bio-based, plastic-free, dissolvable food packaging — a genuine breakthrough in the global effort to eliminate packaging waste. SmartSolve's technology represents years of research, invention, and commercial development aimed at solving one of the most persistent environmental and industrial challenges of our time. Jonathan leads the company with a focus on proving that sustainability and profitability are not opposites — that the most innovative solutions can also be the most responsible ones. His work has positioned SmartSolve as a pioneering force in the zero-waste packaging space, drawing national and international attention. Beyond his entrepreneurial work, Jonathan is a published author whose book Bellwether Blues: A Conservative Awakening of the Millennial Soul has received widespread recognition and national media coverage. The book explores the political and cultural landscape facing a generation, and reflects Jonathan's deep engagement with public policy and civic life — shaped in part by his Master's in Public Policy from Georgetown University and his undergraduate years at Bowling Green State University, where he played collegiate football. Jonathan's commitment to service extends across sectors. He is the founder of Champions in Action, a nonprofit dedicated to empowering underprivileged youth in Guatemala, and serves as Chairman of the Board of Directors of the Forge Leadership Network, an organization devoted to developing principled leaders. His career reflects a consistent thread: identifying problems that others have accepted as inevitable, and building solutions that prove otherwise. Jonathan lives in Northwest Ohio with his wife Missy and their four children. Whether in the boardroom, on the page, or in the community, he is driven by the belief that leadership means leaving things better than you found them. Ways to connect with Jonathan:

E-waste is our fastest-growing waste stream, expanding five times faster than we can recycle it. But it's also one of our greatest untapped opportunities. With the demand for critical minerals showing no signs of stopping, recovering materials from the billions of dollars' worth of mobile phones hibernating in our drawers is increasingly important. In this episode, the Ellen MacArthur Foundation's Danielle Holly, Executive Lead for North America, and Wen-Yu Weng, Executive Lead for Critical Minerals, join Pippa to explore how the circular economy can transform how we produce, use, and recover electronics, and the critical minerals inside them. Find out more about the Foundation's work in Critical Minerals. Sign up to the Foundation's North America newsletter. If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube.

Why is it that despite the success of individual circular business models, we simply aren't seeing a wider shift across the entire economy? In this episode Lou is joined by the Ellen MacArthur Foundation's Strategic Finance and investment team, Emily Healy and Joe Rodgers. Together, the team explores how systemic investing and capital orchestration could be the tools we need to take this transition forward, and look at where we are currently seeing this thinking brought into ‘on the ground' demonstration projects. Emily and Joe also explain how in many cases the right financing is out there, but more thoughtful allocation and coordination could result in better, more resilient outcomes.  If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube.

In a world of rising tariffs and supply chain disruption, could circularity be one of the smartest business moves a company can make? Danielle Holly, the Ellen MacArthur Foundation's North America Lead, is joined by Tensie Whelan, founder of the Center for Sustainable Business at NYU Stern and former President of the Rainforest Alliance, to explore this and more. Tensie explains the ROSI (Return on Sustainability Investment) framework, developed at NYU Stern to help companies track and monetise the full value of sustainability strategies. This includes operational efficiency, risk reduction, new revenue and customer loyalty. Together, they explore how circular approaches can shorten supply chains and reduce exposure to tariffs and geopolitical shocks. They also tackle the harder questions: why do most companies still not act, even when the numbers stack up? And what will it take to bring finance, governance and the boardroom along for the journey? Sign up to the Ellen MacArthur Foundation's North America newsletter to keep up with the latest on circularity in North America. And if you enjoyed this episode, please leave a review or share it with a colleague to help us spread the word.

In this episode, we speak with Lisa Gralnek, Managing Director of iF Design USA and Global Head of Sustainability and Impact at iF Design. We cover the scale and rigor behind the iF Design Award — one of the world's most recognized design competitions since 1953 — and how iF has made sustainability a core, embedded criterion in its judging process. We also discuss the launch of the iF Design Academy, what it means to close the gap between design and business fluency, and the risks of outsourcing critical thinking to AI tools. Plus, we reflect on why design thinking became its own victim, what head-heart-hands means in an age of AI, and what we might be collectively unlearning as machines take on more of the work.TOPICS WE ADDRESS:- Lisa's path from political science and fashion to design leadership- How the iF Design Award jury process works across 93 categories and 9 disciplines- Why sustainability now accounts for 20% of the iF scoring criteria — and what that shift has taught applicants and jurors alike- The circular economy and the "R ladder" of repairability, reusability, and recyclability- iF Design's two free-entry competitions: the iF Design Student Award and the iF Social Impact Prize, both aligned with the UN Sustainable Development Goals- The launch of the iF Design Academy and why designers need more than design education to lead- The upcoming course AI Strategy for Design Leaders (June 2026) — led by Tey Bannerman, former McKinsey partner- Why design thinking became a buzzword without operationalization — and what it would take to bring it back- What the documentary Modernism, Inc.: The Eliot Noyes Design Story says about the long history of design and corporate power- The tension between AI efficiency and the tactile, hands-on learning that makes designers designers- What we might be collectively "unlearning" as AI tools take on more of the creative processRESOURCES MENTIONED:- iF Design: https://ifdesign.com/en/- iF Design Award: https://ifdesign.com/en/if-design-award-and-jury- iF Design Academy: https://ifdesign-academy.com/- iF Design Trend Report (5th annual edition releasing April 28): https://ifdesign.com/en/trend-report- iF Design Student Award: https://ifdesign.com/en/if-design-student-award- iF Social Impact Prize: https://ifdesign.com/en/if-social-impact-prize- Future of XYZ podcast: https://ifdesign.com/en/podcast-future-of-xyz-by-if-design- Lisa Gralnek, "Where Are All the Designers?" (Fast Company): https://www.fastcompany.com/91374558/where-are-all-the-designers- Ellen MacArthur Foundation: https://www.ellenmacarthurfoundation.org/- Modernism, Inc.: The Eliot Noyes Design Story (2023): https://www.imdb.com/title/tt29215800/- UN Sustainable Development Goals: https://sdgs.un.org/goals- AIGA + Yale SOM: Business Perspectives for Creative Leaders: https://www.aiga.org/professional-development/business-perspectives-for-creative-leaders- Subscribe to the AIGA Design Podcast: https://creators.spotify.com/pod/profile/aigadesign/- Questions or feedback? Email us at podcast@aiga.org

What if buying second-hand felt exactly like buying new? In this episode of the Circular Economy Show, we explore how IKEA is embedding circular principles into its core commercial strategy. Fin is joined by Conor Hill, Global Director for Circular and Sustainable Living at IKEA, who shares how the brand is delivering measurable impact, all while making circularity affordable and accessible for their customers. Watch the full episode to find out how implementing a Buyback & Resell model has enabled IKEA to: Allow their consumers to become active participants in the circular economy.  Use tailored marketing tactics to drive increased brand awareness and business resilience.  Use data to understand friction points, optimise loyalty strategies, and keep customers engaged. If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube. 

In a circular economy, products may not be sold just once, but multiple times. This enables businesses to generate more revenue from one item. As a result, businesses are shifting their metrics beyond short-term profit to embrace the long-term strategic advantages of circular business models. In this episode of The Circular Economy Show, host Fin is joined by Emily Hill, Director of Sustainable Transformation Practice at Kantar, to discuss measurement guidance that will allow marketing teams to support the shift to circular business models and behaviours at scale, while delivering on their key priorities. Emily explains how marketers can redefine success across four key areas: Commercial, Brand, Creative, and Consumer Insight. From building a compelling business case for pilots, to using creative campaigns to shift consumer behaviour, we explore how measurement can be a powerful tool to unlock resources for circular initiatives. If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube. Learn more about the measurement guidance, developed in collaboration with Kantar Explore 'The marketing playbook for a circular economy' Other episodes on the marketing playbook: Ep 176: Driving demand for circular economy: What marketers need to know | Kantar and Swapfiets Ep 185: How can marketers turn ideas into impactful action? Ep 186: How do we make circular behaviours irresistible?

We are currently seeing a shift where circular economy policy is moving out of purely environmental ministries and into the hands of economic planning authorities and ministries of industry. In this episode, Lou is joined by Joss Blériot, the Ellen MacArthur Foundation's Executive Policy Lead, who cuts through the noise of global headlines and looks at what's actually moving on the ground. Together, they explore why there has been a 35% surge in national circular economy strategies worldwide. From the Global North to the Global South, the conversation highlights how circularity is currently being implemented and how we might address regional and international fragmentation to harmonise definitions. We also hear which specific policy tools we should be prioritising right now to go further and faster. If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube.

Welcome to RIMScast. Your host is Justin Smulison, Business Content Manager at RIMS, the Risk and Insurance Management Society.   In this episode, Justin interviews Ralph Exton, Executive Director of the Water Environment Federation, about World Water Day, March 22nd, and the importance of water governance. WEF is a UN Water Partner, focusing on water access and gender equality. Justin and Ralph discuss the Value of Water Campaign and the Circular Water Economy. Ralph mentions other water organizations that the WEF promotes and supports. They discuss how water governance is a board-level issue, along with cybersecurity and financial risk. They explore ways organizations can participate in World Water Day. Listen for ideas on elevating water governance in your organization.   Key Takeaways: [:01] About RIMS and RIMScast. [:14] Public registration is open for RISKWORLD 2026, which will be held from May 3rd through 6th in Philadelphia. Visit RIMS.org/RISKWORLD to register. [:27] About this episode of RIMScast. We will be joined by Water Environment Federation Executive Director Ralph Exton. He's here to talk about the circular water economy ahead of March 22nd, which is World Water Day. This is probably my favorite topic! But first… [:59] RIMS Virtual Workshops. The next RIMS-CRMP Exam Prep Course will be on April 21st and 22nd, and then again on June 9th and 10th. Registration links are in this episode's notes. [1:13] On April 15th, we have a virtual workshop covering "Emerging Risks", led by Joseph Mayo. Register today and strengthen your risk knowledge. RIMS members always enjoy deep discounts on the virtual workshops. [1:30] Webinars. The "Hard Hats & High Stakes: Women Leaders Shaping Construction Risk Management" Webinar, spotlighting women leaders in risk and construction, was rescheduled to March 20th. [1:42] The registration link is in this episode's show notes. You will have to register again if you have previously done so. [1:48] On April 16th, Zurich and World Travel Protection will present "Navigating the New Global Risk Landscape: Lessons for Business Travelers in Unstable Times". Register for these and other webinars by visiting RIMS.org/webinars and the links in this episode's show notes. [2:05] On with the Show! Our topic is water risk management, and we are joined by the Executive Director of the Water Environment Federation, Mr. Ralph Exton. He has decades of professional experience with water risk. [2:19] He is here to discuss what the Water Environment Federation refers to as the Circular Water Economy, WEF's Value of Water Campaign, responsible water risk management, and World Water Day 2026, which emphasizes water access and gender equality. Let's get to it! [2:40] Interview! Ralph Exton, welcome to RIMScast! [2:48] Ralph Exton, Executive Director of the Water Environment Federation, joins us for this World Water Day episode of RIMScast. [3:29] Ralph Exton's career started with water. As a newly graduated mechanical engineer, his first assignment was to manage and supervise the water operations at an industrial facility. He says he had no idea what he was doing. He had wanted to work on robots. [4:57] Ralph says it did not take long. Once you understand how important water is to an industrial operation, you realize how important water quality is to the environment. Everyone knows how important water is from a personal standpoint. [5:28] When you understand those bigger factors, it becomes inherent in the way you think about your job and career. Ralph tells people, once you get your hands wet in water, they'll never be dry. [5:55] Ralph's entire career has been water. The early part of the career was operational and industrial. Then he worked for water technology companies, and eventually for the largest water technology and servicing companies in the world. He lists some of the global companies. [6:37] Ralph says that a couple of years ago, he was at a point in his career where he wanted to give back more and be more directly focused on the impact he could have on water and the environment. [6:52] Ralph had spent a lot of time with the Water Environment Federation as a customer, a volunteer, and a board member. All those things throughout his career helped him considerably. It's such an important organization for making connections in the water sector and for learning. [7:24] Ralph says that when the opportunity came up to be part of the organization that has been so important to his career for all those years, he jumped at it and was fortunate to be selected for this position. Ralph joined WEF in mid-2024. [7:47] Ralph says he is thrilled with the opportunity for direct contributions to water and the environment. It has been fantastic. The organization has always done super important things. He gets to be a part of making those things a reality now, and it's great. [8:17] World Water Day, March 22nd, is a big day for Ralph and for the WEF. This year, it emphasizes water access and gender equality. WEF is a strong supporter of water access, criminal justice, and gender equality. WEF is very proud to be a UN Water Partner. [9:06] Access to clean water and sanitation is directly correlated with a higher level of education, gender equality, and economic stability. If you have one, you're going to get the other. [9:24] In particular, ready access to clean water and toilets is crucial for women, especially at school age. If women aren't carting water all day long, they have more hours to spend with access to schooling and to join the workforce. [9:51] Ralph says there's also a very high correlation between women in the workforce and economic well-being, not only of the family, but also economic well-being within the regional and national economies. The theme for this year's Water Day ties it all together. [10:42] This is core to some of the work WEF does. WEF has a program called Charities of Choice. [10:54] WEF supports and promotes several not-for-profit organizations that focus on philanthropic and charity work, domestically and in developing countries, that provide services that ensure that the water environment is enhanced or preserved and public health is protected. [11:20] Ralph shares a couple of examples. Global Water Stewardship works to resolve sanitation issues in the developing world by educating people and engineering sustainable centralized solutions that keep waterways clean and communities healthy. [11:38] Water for People is an international nonprofit based in Denver, Colorado. Their goal is to bring water, sanitation, and hygiene services to everyone and to make the solutions last. [11:55] Engineers Without Borders builds a better world through engineering, through projects that empower communities to meet their basic human needs and equip leaders to solve some of the world's most pressing water challenges. [12:14] Operators Without Borders looks to provide certified volunteer water and wastewater operators who can support utilities in developing countries, following emergency or disaster situations, to ensure that safe drinking water and wastewater services are resumed quickly. [12:48] Ralph says WEF largely provides a platform and access to tens of thousands of people around the world who are part of WEF membership. WEF also has grants for water-related emergencies. [13:42] Ralph says volunteer work is probably the biggest thing people can do to help. Making donations to any of these organizations is super important. Feet on the street is a big cost component of this work. [14:10] The other cost component is training. If you send people to a location to solve a problem, and then they leave and don't provide training to the community, the solution won't last. Volunteers participating in some of these projects are a big help in making projects sustainable. [15:06] Ralph says you can provide someone a meal, or you can teach them how to grow that meal. There are short-term and long-term aspects. Long-term, you have to make sure they have the infrastructure, training, knowledge, and resources to provide for themselves. [15:51] The Value of Water campaign highlights the state-by-state economic benefits of investing in water infrastructure. The campaign is a coalition of the U.S. Water Alliance, the WEF, and other organizations. The WEF is on the Value of Water campaign steering committee. [16:27] We're at a pivotal moment regarding water infrastructure. A recent study was on the U.S. water infrastructure, but the issue is global. [16:46] The U.S. water infrastructure gets scored every couple of years on an A through F system. We don't score very well. The recent research has a powerful message. The funding gap is $1.8 trillion in water infrastructure between now and 2044. [17:30] Ralph says that's an opportunity. The latest report from the Value of Water campaign shows what's possible if we invest in water. Every $1 million directed towards water infrastructure generates $2.5 million in economic growth. There is a return on this investment. [18:13] That kind of return builds stronger communities. It creates meaningful jobs and helps drive innovation. [18:26] The report identifies that implementing circular water principles is going to be key. These strategies help transform linear systems into regenerative systems, where water is reduced and recovered, and constituents can be pulled from the water and recovered. [19:00] WEF is committing to advancing this approach as they help to shape a resilient and inclusive future. [19:14] The 2025 Value of Water Campaign Report is publicly available. The link is in this episode's show notes. [19:36] A Quick Break! RIMS is once again supporting the FERMA Global Risk Manager Survey 2026. [19:47] Now in its second consecutive global edition, the survey, led by FERMA, brings together insights from Europe, the U.S., Latin America, Asia Pacific, and Africa, offering an international perspective on how the risk management profession is evolving. [20:03] Surveys are anonymous, and the final report is free. The deadline to participate is March 31st. A link is in this episode's show notes. [20:12] RISKWORLD 2026 will be held from May 3rd through the 6th in Philadelphia, Pennsylvania. RISKWORLD attracts more than 10,000 risk professionals from across the globe. It's time to Connect, Cultivate, and Collaborate with them. [20:29] Booth sales are open now. General registration and speaker registration are also open right now. Marketplace and hospitality badges are now available. Links are in this episode's show notes, and be sure to check out RIMS.org for more information. [20:48] The Second Annual RIMS Texas Regional Conference will be held in San Antonio from August 10th through August 12th. [20:55] The call for submissions for educational sessions is open through March 18th. Check out the link in this episode's show notes and make a pitch! Hopefully, you get selected, and we see you in San Antonio! [21:07] The RIMS Western Regional Conference will be held from October 4th through the 7th in Seattle, Washington. Registration is open, and you can also submit a session. Visit RIMSWesternRegional.com and the link in this episode's show notes for more information. [21:26] Let's Return to Our Interview with Water Environment Federation Executive Director Ralph Exton! [21:44] Justin says Henk Ovink, Special Envoy for International Water Affairs for the Kingdom of the Netherlands, has twice been a RIMScast guest to cover World Water Day. Ralph and Henk work in the same circles and have crossed paths. [22:19] In Justin's first interview with Henk Ovink, Mr. Ovink pointed out how Heineken was one of the first companies to use its industrial sludge as an energy source to keep its plants going. Ralph says plenty of companies now are pillars of the Circular Water Economy. [23:08] Ralph says, if you recover energy, nutrients, and valuable metals from waste, as opposed to burying it in a landfill, you unlock a lot of economic opportunities that way. [23:40] The waste that's generated at many waste treatment plants can be converted into enough fuel to power all the pumps and equipment that's needed to treat the water itself. You create a microeconomic opportunity right there that doesn't rely on electricity from the grid. [24:06] Ralph says it has become a growing scenario. WEF is trying to do its part to promote as many of those opportunities as it can. They give out several awards every year for Utilities of the Future that are doing this type of thing. WEF highlights these companies at annual events. [24:44] The more organizations, whether utilities or industries, that do this, not only does it help the environment, but it also creates economic opportunities. [24:56] There will always be byproducts and sidestreams that come off of these processes, by which you can generate economies around them, whether you're extracting a nutrient from waste or pulling energy from that waste.  [25:18] Another Quick Break! The Spencer Educational Foundation's Risk Manager on Campus application period will open on April 1st, 2026, and it will close on June 30th. Grant awardees, colleges, and universities are typically notified in September. [25:42] The Course Development Grant application deadline for Interval Number 2 will be on June 15th, 2026. Award notifications will be sent out in late July. [25:57] General Grant applications will open on May 1st, 2026, and the application deadline is July 30th. Internship Grant applications open on August 15th and close on October 15th. [26:09] Links to each of these grants are in this episode's show notes. Visit SpencerEd.org for more information. [26:18] Let's Conclude Our Interview with Water Environment Federation Executive Director Ralph Exton. [26:56] Ralph says the notion of circularity started with the Ellen MacArthur Foundation. They're about building economies around implementing circular processes. The WEF is focused on circularity in terms of water. They refer to it as the Circular Water Economy. [27:42] The WEF leads the way for the public and private sectors to optimize and recover valuable resources from water and wastewater in ways that help fight climate change, support equitable economic development, and ensure water access. This is the Circular Water Economy. [28:26] The circular water economy practices help keep products and materials in use. They regenerate natural systems and design out waste and pollution from the equation. The model helps to build a just and sustainable society. The WEF is working to lead that. [28:42] There are three core principles of the Circular Water Economy. [28:45] These are: 1. Reduce. Minimize water usage and waste through efficient practices. 2. Recover. Extract valuable resources from wastewater. 3. Regenerate. Restore natural ecosystems. Recharge aquifers through sustainable water management practices. [29:13] The benefits of following those core principles include reducing water pollution, preserving ecosystems, lowering water treatment and extraction costs, supporting green jobs, and enhancing water security with equitable access to water resources. [30:18] The WEF did a report last year on the economic opportunities that can be unlocked by implementing Circular Water principles. A link is in this episode's show notes. [30:39] The WEF started the Circular Water Economy with the principles of circularity and circular economies, with a focused effort on water. The WEF felt that between water and waste, they could churn out a lot of economic opportunity with a focus on the sector they support. [31:14] The WEF believes that the Circular Water Economy will make the biggest impact in the next five years. It's one of their three core strategic pillars. [31:32] March 22nd is World Water Day. This episode is coming out six days ahead. People have time to participate in local World Water Day activities, volunteer, or donate. [32:03] Ralph says the most important reminder he can give the RIMScast audience is that water is more than an enterprise or utility risk; it's a human risk. When water systems fail, other things fail. Operations fail, supply chains fail, and workforce stability is disrupted. Public trust is ruined. [32:50] Ralph says women, families, and communities absorb that impact first, which has direct economic consequences. [33:00] The most resilient organizations elevate water subjects to the boardroom, treating it with the same rigor as they would cybersecurity. Water needs to be at the same level as cybersecurity and financial risks. [33:20] Water governance is no longer optional; it's foundational to resilience and equality. The theme of World Water Day this year speaks to that. [33:41] Justin says there are so many ways for RIMS and WEF to collaborate. Justin looks forward to getting Ralph on a webinar about water management. Justin thanks Ralph for informing our audience about World Water Day and why water risk management is central. [34:16] Special thanks again to Ralph Exton, Executive Director of the Water Environment Federation, for joining us here today on RIMScast. I've got links to WEF.org and the Circular Water Economy in this episode's show notes. [34:31] Be sure to check out the links in this episode's show notes for prior RIMScast coverage of water risk and World Water Day. Remember that World Water Day is observed globally on Sunday, March 22nd, 2026. Everyone deserves access to clean water. [34:50] Plug Time! You can sponsor a RIMScast episode for this, our weekly show, or a dedicated episode. Links to sponsored episodes are in the show notes. [35:19] RIMScast has a global audience of risk and insurance professionals, legal professionals, students, business leaders, C-Suite executives, and more. Let's collaborate and help you reach them! Contact pd@rims.org for more information. [35:37] Become a RIMS member and get access to the tools, thought leadership, and network you need to succeed. Visit RIMS.org/membership or email membershipdept@RIMS.org for more information. [35:54] Risk Knowledge is the RIMS searchable content library that provides relevant information for today's risk professionals. Materials include RIMS executive reports, survey findings, contributed articles, industry research, benchmarking data, and more. [36:11] For the best reporting on the profession of risk management, read Risk Management Magazine at RMMagazine.com. It is written and published by the best minds in risk management. [36:25] Justin Smulison is the Business Content Manager at RIMS. Please remember to subscribe to RIMScast on your favorite podcasting app. You can email us at Content@RIMS.org. [36:38] Practice good risk management, stay safe, and thank you again for your continuous support!   Links: RISKWORLD 2026 Registration — Open for exhibitors, members, and non-members! Reserve your booth at RISKWORLD 2026! Spencer Educational Foundation — Scholarships and Grants | Open Calls and Timelines. RIMS Texas Regional Conference 2026 Education Content Submission — Deadline March 18, 2026! RIMS-CRO Certificate Program In Advanced Enterprise Risk Management | April‒June 2026 Cohort | Led by James Lam RIMS Western Regional Conference — Oct. 4‒7, 2026 | Seattle, WA | Register Today and Submit an Educational Session! RIMS Risk Management magazine | Contribute RIMS Now RIMS-Certified Risk Management Professional (RIMS-CRMP) | Insights Video Series Featuring Joe Milan! 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Biodiversity loss is accelerating at an alarming rate, but could circular economy solutions help turn things around? In this episode of The Circular Economy Show, Lou speaks with Marianne Kettunen, Biodiversity Lead for Policy at the Ellen MacArthur Foundation, and Bianca Brasil, Programme Manager at the Secretariat of the Convention on Biological Diversity. They explore why around 90% of biodiversity loss is linked to the way we extract and process resources, how circular business models can support the targets of the Global Biodiversity Framework, and what needs to happen before the COP17 Biodiversity Conference to accelerate action. The conversation also looks at the growing role of businesses in biodiversity discussions, why circular economy and biodiversity strategies must be better connected, and how global supply chains could help scale solutions worldwide. Explore the Ellen MacArthur Foundation's recent policy paper, Scaling action for nature. Learn more about the Global Biodiversity Framework.

Over the past decade, leading businesses have shown that progress on plastic pollution is possible. And while individual company action has been successful, even the most ambitious businesses are running up against the same obstacles. As a result, the Ellen MacArthur Foundation has rallied leading businesses behind an evidence-based, ‘2030 Plastics Agenda for Business.' In this episode of the Circular Economy Show, taken from a Foundation's webinar, we explore that Agenda, and evaluate the plan and priority actions for business and policy to drive implementation at scale. If you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube.  Learn more about the 2030 Plastics Agenda for Business and how your organisation can play a role. .

Welcome back to The Circular Economy Show and another episode of Circular Snapshots, where we unpack the headlines shaping the transition to a circular economy.This month, Seb explores the EU's upcoming Circular Economy Act and its shift toward positioning circularity as industrial strategy, not just environmental policy. We look at new global data revealing rapid growth in national circular economy roadmaps, and why implementation is now the real test.We also dive into the growing link between circular economy and critical mineral supply chains — from insights at the World Economic Forum to new analysis on EV batteries and material security. Finally, we examine a major UK industry push for a mandatory textiles Extended Producer Responsibility scheme, and what it could mean for transforming one of the economy's most linear sectors.From policy to supply chains to industry coalitions, this episode highlights one clear trend: the circular economy is becoming central to competitiveness.Stories referenced in today's episode:EU Circular Economy Acthttps://www.brusselstimes.com/1937610/europes-new-circular-economy-act-getting-the-basics-right-for-eu-competitivenessNational Circular Economy Roadmapshttps://www.unido.org/sites/default/files/unido-publications/2026-01/Stocktake%20CE%20Roadmaps%202025.pdfCritical minerals and the circular economyhttps://www.weforum.org/stories/2026/01/circular-economy-clean-energy-supply-chain-critical-minerals/Circular economy and EV batterieshttps://www.forbes.com/sites/jamiehailstone/2026/01/27/circular-economy-could-prevent-an-ev-battery-minerals-bottleneck-study-finds/Textiles and EPRhttps://resource.co/article/uk-textiles-industry-group-publishes-10-point-blueprint-mandatory-epr-scheme

This week's episode is a big one  and a conversation we've been really excited to share. We're joined by Nick Lambert, Head of Circularity at Primark, whose career journey is a powerful example of how deep commercial experience can drive real, meaningful change in sustainability.Nick started his career like many in retail  working his way up through buying, beginning as a buying admin assistant at Arcadia (Topshop/Topman), before becoming a buyer and eventually moving to Primark nearly a decade ago. After 20 years in the industry, Nick made the transition from buying into sustainability, where he now leads Primark's circular fashion strategy at scale.What makes this conversation so compelling is Nick's honesty about the realities of change in a fast-paced, commercial retail environment. He shares how Primark's sustainability function has evolved, how circularity is being embedded into buying and design teams, and why progression over perfection is the only way forward when working at volume.We dive into what circular design actually means in practice from hands-on co-creation workshops with buyers and designers, to the challenge (and success) of moving from 0% to 5% circular design in clothing in just two years. Nick also explains how material innovation plays a role, with 74% of Primark clothing now containing recycled or more sustainably sourced materials.A big part of this episode focuses on people how to bring buying teams on the journey, make sustainability exciting rather than overwhelming, and balance commercial KPIs alongside long-term environmental goals. Nick shares why internal ambassadors are key, and how creativity and collaboration unlock far more progress than compliance ever could.Finally, we look ahead. From upcoming EU legislation on eco-design, to the rise of pre-loved fashion and repair services, including Primark's repair pilot with The Seam in Manchester, Nick gives a clear-eyed view of where circular retail is heading and why collaboration across the industry has never been more important.This is a must-listen for buyers, designers, sustainability teams, and anyone curious about how big retailers can be part of the solution.Three Key Takeaways1) Scale Can Drive Real ImpactWhile fast fashion often faces criticism for volume, Nick shows how scale can be a force for good. From supporting 300,000 small-holder farmers through the Cotton Project to achieving 10% recycled cotton usage, large retailers have the power to drive meaningful change when sustainability is built into the system.2) Sustainability Needs Commercial AlliesThe biggest barrier to progress isn't technical - it's engagement. Embedding sustainability into buying teams means speaking their language, celebrating progress over perfection, and making change feel creative, achievable, and commercially relevant.3) Collaboration Is Non-NegotiableSustainability is one area where competitors are choosing collaboration over secrecy. Working with organisations like the Ellen MacArthur Foundation, Cotton Connect, and alongside brands such as H&M, Inditex, Ralph Lauren and Gucci, proves that shared challenges require shared solutions.Support the showIf you've liked this episode please rate, follow, subscribe and share :) - and if you already have, thank you!Follow us @buyingandbeyond on Instagram Send us a DM or email hello@buyingandbeyond.co.uk Find out more about us www.buyingandbeyond.co.uk If you'd like to show a little more love, then head here to give us just a little bit *extra* and show us your support :) thank you! https://www.buzzsprout.com/2300060/support

Anna Kimelman is a sustainability strategist and award-winning designer who pioneered sustainable fashion before it became mainstream. After building brands for Puma, AEO and Bloomingdales, she founded an acclaimed womenswear brand that launched with Shopbop and attracted celebrity fans including Kendall Jenner and Hailey Bieber. Now, she leads Loopline, a WBENC-certified consultancy, helping fashion retailers and social organizations drive their sustainability communication — through workshops and circular product innovation — to grow their impact and business. Anna also advises for the Ellen MacArthur Foundation and MIT Solve, helping scale circular businesses worldwide.In this episode, Lindy Fox sits down with Anna about her eye-opening journey from working with major fashion brands to launching her own sustainable collection. After experiencing global production firsthand, she now helps companies innovate and communicate sustainability effectively.

Wen-Yu Weng, the Ellen MacArthur Foundation's Critical Minerals Lead, joins Lou to explain why critical minerals are currently taking centre stage in global political conversations. They explore:How we can create secure and resilient supply chains to close the gap on fast growing demandThe circular opportunities that  currently lie in shaping supply chains to capture value right nowThe enabling factors that have opened windows of opportunity for immediate actionIf you enjoyed this episode, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube.

Join Seb as he speaks to the Ellen MacArthur Foundation's CEO, Jonquil Hackenberg about the challenges and opportunities that lie ahead for the circular economy in 2026.What are your priorities for 2026? Let us know in the comments or on our LinkedIn page.

To close out 2025, I'd like to revisit a critical aspect that's being ignored – the economy itself. Ken Webster is a leading thinker in the circular economy field, and one of his many roles is with Earth4All, where he has been exploring the benefits of a Universal Basic Dividend. Ken and Catherine discussed this, and more aspects of circularity at an economic level back in 2023, and it's highly relevant today, as the challenges we face loom larger. Catherine says: Ken Webster is one of my circular economy heroes, and is widely acknowledged as one of the foremost thinkers in the field. From 2010 – 2018, Ken was Head of Innovation for the Ellen MacArthur Foundation, shaping current concepts of a ‘circular economy'.. Ken also co-wrote the book that first opened my eyes to the circular economy back in 2011 – Sense and Sustainability, co-written with Craig Johnson. One of Ken's best-known books, The Circular Economy: A Wealth of Flows, relates the connections between systems thinking, economic and business opportunity and the transition to a circular economy. I'm very keen to read one of Ken's most recent books, co-written with Alex Duff. Ken and Alex use a storytelling approach based on the The Wonderful Wizard of Oz to offer a new and compelling narrative about the future direction of our economy, calling for macro-economic system redesign. It's called The Wonderful Circles of Oz: A Circular Economy Story – you'll find links in the shownotes. Ken's written several more thought-provoking works on the circular economy, including ABC+D: Creating a Regenerative Circular Economy for All – also co-written with Craig Johnson, and we mention some of these as we go along. This was a wide-ranging conversation about system-scale issues and concepts. I tried my best to keep up with Ken's thinking as we explored some of the big ideas he has been working on, including: A Universal Basic Dividend – not to be confused with UBI, or Universal Basic Income. We discuss why a Universal Basic Dividend would be a good thing, how it would be funded and where the money would flow to. We move onto The Commons – what that really means, and how it could be better accommodated in our modern economies, in a meaningful and sustainable way. Ken talks about the rentier economy, and rentiers. If you're not familiar with that term, it's someone who earns income from capital without working – for example by owning property or land that is rented out to tenants; by owning shares or bonds that pay dividends or interest, and so on. We discuss why the economy isn't working for the vast majority of people around the world, and what's getting in the way of an ‘economy for all'. We talk about some of the signals for change, with people are starting to see the potential of a future with community, connection and caring – caring for each other, and for our Mother Earth. The potential of a future that's not all about ‘Work, Buy, Consume, Die'. I've split our conversation into two parts – the 2nd part is available here: 119 Bonus Ken Webster: the circular ECONOMY! Part 2 International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity. Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.  Apple Podcasts Spotify Stay in touch for free insights and updates…  Read on for more on our guest and links to the people, organisations and other resources we mention. Links for our guest: LinkedIn linkedin.com/in/ken-webster-28825110 Email: ken@circulareconomy.co.uk Books, people and organisations we mentioned Some of Ken’s books: The Wonderful Circles of Oz: A Circular Economy Story, by Ken Webster and Alex Duff – a new and compelling narrative about the future direction of our economy, calling for macro-economic system design. https://www.routledge.com/The-Wonderful-Circles-of-Oz-A-Circular-Economy-Story/Webster-Duff/p/book/9781032109107 and https://bookshop.org/p/books/the-wonderful-circles-of-oz-a-circular-economy-story-ken-webster/18110152?ean=9781032109107 The Circular Economy: A Wealth of Flows by Ken Webster (2nd edition) https://bookshop.org/p/books/the-circular-economy-a-wealth-of-flows-2nd-edition-revised-preface-and-conclusion-plus-additional-chapter-ken-webster/6577289?ean=9780992778460 ABC&D by Craig Johnson and Ken Webster https://bookshop.org/p/books/abc-d-creating-a-regenerative-circular-economy-for-all-craig-johnson/17863262 People and organisations Earth4all – a vibrant collective of leading economic thinkers, scientists, and advocates, convened by The Club of Rome, the BI Norwegian Business School, the Potsdam Institute for Climate Impact Research and the Stockholm Resilience Centre. Building on the legacies of The Limits to Growth and the Planetary Boundaries frameworks, science is at the heart of our work. Leading scientists have developed state of the art systems dynamic models and run different scenarios for possible plausible futures. https://earth4all.life/ Michel Bauwens and the Peer to Peer Foundation – http://p2pfoundation.net David Bollier – news and perspectives on the commons – https://www.bollier.org/ Christian Felber’s book Change Everything: Creating an Economy for the Common Good https://christian-felber.at/en/books/ Guy Standing – https://www.guystanding.com/ and a short YouTube video on rentier capitalism – The Wealth Paradox https://www.youtube.com/watch?v=dJ5gAiY5-ZY Massimo de Angelis, author of The Beginning of History: Value Struggles and Global Capital, and editor of The Commoner web journal, at http://commoner.org.uk. Elinor Ostrom – awarded the Nobel Memorial Prize in Economic Sciences in 2009 for her “analysis of economic governance, especially the commons”, which she shared with Oliver E. Williamson. https://en.wikipedia.org/wiki/Elinor_Ostrom 119 Bonus Ken Webster: the circular ECONOMY! Part 2  in Part 2 we explore concepts for a critical element – the economy itself! Guest bio Ken Webster is a Visiting Professor at Cranfield University and a Fellow of CISL (Cambridge University Institute for Sustainability Leadership). From 2010 – end 2018 he was Head of Innovation for the Ellen MacArthur Foundation, a circular economy pioneer organization, where he helped shape current notions of a ‘circular economy'. More recently he has worked at Univ of Exeter Business School (2019-2021). Ken was awarded a DSc from Univ. of Brighton in 2023. His book The Circular Economy: A Wealth of Flows (2nd Edition 2017) relates the connections between systems thinking, economic and business opportunity and the transition to a circular economy. He makes regular contributions to conferences and seminars around the world. His current interests include; open vs closed circular economy approaches, construction and the built environment, extended producer ownership and materials data management. Ken is on the supervisory board of the Madaster Foundation in Amsterdam – a materials passport organisation. He contributed to the new Handbook of the Circular Economy (Eds. Alexander, Pascucci and Charnley (2023) and was a contributor and editor on Earth for All from the Club of Rome. He is a lead author on circular economy for UNEP’s GEO-7 report (in development). A recent book with an emphasis on exploring different scales, especially in food and agriculture is ABC&D Creating a Regenerative Circular Economy for All (with Craig Johnson) (2022) Please let us know what you think of the podcast – and we'd love it if you could leave us a review on iTunes, or wherever you find your podcasts.  Or send us an email… Click here to search for previous episodes

It's been a pivotal year for the circular economy, full of big ideas and practical breakthroughs.Before we fully dive into 2026, we're hitting pause for a moment of reflection.Join Fin, Lou, and Pippa who have hand-picked their favourite, most insightful, and memorable moments from the conversations they've had this year.This episode may show condensed snippets, but it is packed with big ideas, practical breakthroughs, and the highlights that defined the circular economy in 2025.Thanks for listening to the Circular Economy Show from the Ellen MacArthur Foundation. Help us grow our audience in 2026 by sharing your favourite episode with your friends and colleagues.Explore the episodes discussed in order of appearance:Ep 201: Why do circular business models fail to scale? Going it aloneEp 188: “It's a no-brainer”: Arc'teryx on bringing repairs in-storeEp 197: Stop minding your own businessEp 179: How are small start-ups, SMEs, and large corporations working together to change the food system?Ep 185: How can marketers turn ideas into impactful action?Ep 174: Material security in a circular economy | Energy and competitiveness

Recorded live at Climate Week New York, in this episode we ask ‘why should retailers embrace the circular economy?'The global food system is responsible for a third of greenhouse gas emissions, and is vulnerable to supply chain shocks. Our guests discuss why circularity must be easier, more convenient, and more irresistible than the linear option, and why retailers and brands need to invest in shared solutions to scale a circular economy for food.Joining the Ellen MacArthur Foundation's Executive Lead for Retail, Reniera O'Donnell, are:Nate Hurst, Chief Sustainability Officer at VisaBurgess Davis, Senior Vice President and Chief Sustainability Officer for North America at PepsiCoScot Case, Vice President of Sustainability for the National Retail FederationLearn more about retail and the circular economySign up for the Ellen MacArthur Foundation's North America newsletterHelp us spread the word about the circular economy! If you enjoyed this episode, please share it with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube.

Recorded live during Climate Week NYC, this episode explores how technology can accelerate the transition to a circular economy, not as a bolt-on fix, but as a built-in business strategy. Host Danielle Holly, Executive Lead for North America at the Ellen MacArthur Foundation, is joined by Jen Huffstetler (Chief Sustainability Officer, HP), Jim Sullivan (Head of Product Management, SAP), and Vrushali Gaud (Global Director of Strategy and Operations for Net Zero, Water, and Circularity, Google).Tune in to hear:Why AI and digital growth make circular strategies essential to meet rising material and energy demandsHow companies such as HP and Google are embedding circular design and open data into products and servicesWhat it takes to move from ‘bolt-on' fixes to ‘bolt-in' circular systems across business and financeThe biggest blockers and how collaboration can help solve themWhy pragmatism and focused collective action are key to turning ambition into measurable impactListen back to the series on why circular business models fail to scaleSign up for the Ellen MacArthur Foundation's North America newsletter

This is the fourth and final part of our mini series on the Ellen MacArthur Foundation's new report: How not to fail: Avoiding 10 common pitfalls when scaling circular business models.In this episode, the report's lead researchers, Maddy Oliver and Ella Hedley, explain how success at scale demands more than a strong model – what really matters is who is empowered to deliver it and how well are they aligned.If you enjoyed this series, then please share with your colleagues, or leave us a review or comment on Apple Podcasts, Spotify or YouTube. 

Circular business models can drive new revenue streams, build brand strength, customer loyalty, and market traction, while also unlocking value through resource efficiency, cost savings, and reduced risk to supply chain volatility. But there is often too much focus on short-term gains in revenue or sustainability and waste reduction metrics, while overlooking their full business value. In the third part of our mini series on the Ellen MacArthur Foundation's new report: How not to fail: Avoiding 10 common pitfalls when scaling circular business models, we hear how, when circular business models are pitched primarily around sustainability, internal commitment is lower.Pippa is joined by the report's lead researchers, Maddy Oliver and Ella Hedley, to explore why circular business models rarely scale without a strong, broad financial case. They also talk about the need for more commercial collaboration. Find out more by listening to episode 196, HolyGrail: see it, sort it, scale it, to learn how one business-led partnership came together to align on the technology and achieve scale.If you enjoyed this episode, please leave us a review or a comment on Apple Podcasts, Spotify or YouTube. Your support helps us to spread the word about the circular economy.

Ken Webster is one of the world's leading thinkers in the circular economy. For eight years, he led innovation at the Ellen MacArthur Foundation, the world's leading circular economy network. Visiting Professor, Cranfield University, UK; Fellow, Cambridge Institute for Sustainability Leadership. He is the author of The Circular Economy: A Wealth of Flows (2017) and co-author of The Wonderful Circles of Oz: A Circular Economy Story (2022), Sense and Sustainability (2008) and ABC&D Creating a Regenerative Circular Economy for All (2022). He also contributed to the Handbook of the Circular Economy (2023).And he is a keynote speaker at the NextFest conference in November 18-21 in Auckland. If you're seeking hopeful solutions for a sustainable economy then NextFest is the place to be - a conference for entrepreneurs, investors, venture capital, technologists and thinkers. In addition to Ken keynotes include George Monbiot and filmmaker Damon Gameau and host of great Kiwi pioneers from Halter, Lodestone Energy, Daisy Lab, Climate VC Fund and pitches from start-ups and activists - culminating in the Sustainable Business Awards. Visit SBN.org.nz or NextFest

Title: Episode 78 – Circular economy in a volatile world: Building resilience through circular systems Author(s): Worm, Loa Dalgaard Description: In this special episode of Forest for the Future, we dive into the intersection of circular economy, forest resources, and global resilience. Host Loa Worm, in her role as leader of the FSC Circularity Hub, convenes an expert panel to discuss how circular thinking can strengthen resource security in an era of geopolitical volatility. Guests include Luisa Santiago from the Ellen MacArthur Foundation, Nina Grießhammer, Sebastian Mandiola of Arauco, and FSC's own Fabian Farkas—each bringing a unique perspective on how industries, NGOs, and certification systems must evolve to drive a regenerative, bio-based future. The discussion touches on everything from the 45% of emissions linked to production and consumption patterns to the urgent need to use wood more wisely and the pivotal role of FSC in enabling circular transformation. This episode is an honest, forward-looking conversation about how collaboration, innovation, and leadership can turn the circular economy from theory into action. Topics Covered • The key role of forestry and agriculture in building economic resilience • How companies like Arauco are turning circular principles into practice • The risks of overreliance on virgin wood—and how to rethink its use • Policy gaps and the need for better alignment on circularity incentives • The role of FSC's Circularity Hub as a driver of systems change

Circular business models often fail when they're designed without factoring how the business works, what the customers want, and what the product requires. These need to be considered together, not in isolation, to ensure that delivery, adoption, and revenue generation are possible at scale.Thinking about fit might feel obvious, but in this episode, we hear how many businesses often overlook these elements.In the second part of our mini series exploring the Ellen MacArthur Foundation's new report: How not to fail: Avoiding 10 common pitfalls when scaling circular business models, Pippa is joined by Maddy Oliver and Ella Hedley, who led the research on the paper.You'll hear about three common pitfalls around strategic misalignment, and how to avoid them.If you enjoyed this episode, please leave us a review or a comment on Apple Podcasts, Spotify or YouTube. Your support helps us to spread the word about the circular economy.  

What makes circular business models fail to scale? In this new four-part series, we'll be exploring the common mistakes businesses make on their journey towards circularity.Based on the Ellen MacArthur Foundation's new report: How not to fail: Avoiding 10 common pitfalls when scaling circular business models, Pippa is joined by Maddy Oliver and Ella Hedley, who led the research on the paper.You'll hear about the experiences of pioneering companies, and learn about the practical steps that businesses can use to avoid common pitfalls and enable circular business models to reach transformative scale.In this episode, we explore:What opportunities circular businesses can offerHow the report came about, and why it focuses on failureWhy lacking a plan of scale from the outset is the first pitfall and some solutions to considerWhat happens when circular business models don't align with the existing strategy of the business, and how to avoid thisExplore the reportIf you enjoyed this episode, please leave us a review or a comment on Apple Podcasts, Spotify or YouTube. Your support helps us to spread the word about the circular economy.

Have the current political and economic shocks actually created enormous opportunities for change?Can businesses currently working on transforming themselves, work together on driving an entire market transformation?And what role can the rest of us play in resetting the system and helping to shape that change?In this episode, Jonquil Hackenberg, CEO of the Ellen MacArthur Foundation, and Lindsay Hooper from the Cambridge Institute for Sustainability Leadership discuss how catalysing market interventions and designing out competitive disadvantages can work to reshape our system.We know that complete market transformation is possible, we have already seen renewable energy progress, but no single business or group can do this alone. In this episode hear how:Market transformation differs from the incremental changes we've seen so far A system change will require building pre-competitive coalitions who all have a vested interest in change and supporting market making value chains By harnessing the power of both business and the private sector, we can work together for real transformationLearn more about commercial collaborationRead CISL's report Competing in the Age of Disruption

Scaling the circular economy requires more companies to launch circular products and services, but many competitors transitioning towards the circular economy face similar barriers to scale.One way to address this is commercial collaboration, where businesses work together on issues that are not tied to their competitive advantage.In this episode, we'll hear from Sarah Dodge and Mark Buckley from the Ellen MacArthur Foundation about how this can help to scale a circular economy.We'll also explore how one initiative has helped address a bottleneck in post-consumer recycling. Hear how companies from the Ellen MacArthur Foundation's Plastics Mission worked together to develop a unified vision and enable high-quality plastic waste sorting at scale with HolyGrail 1.0. This evolved into HolyGrail 2.0, where joint investment in R&D was crucial in helping it get from concept to market in just a few years.To discuss the project, Sander Defruyt, Lead of Strategy & Thought Leadership for the Plastics Mission, is joined by Gian De Belder, Technical Director of Packaging and Sustainability at Procter & Gamble, and Margherita Trombetti, Project Manager at the European Brands Association (AIM).Watch or listen to the full episode to learn how:Cross-value chain collaboration was essential to align on the technology and achieve scaleGrowing interest allowed participation to grow from 31 companies in HolyGrail 1.0 to 176 in 2.0 The European Brands Association (AIM) facilitated the governance, confidentiality, and communications of 2.0Learn more about this business-led partnership, which was funded through member contributions and philanthropic funding from the Alliance to End Plastic Waste and the City of Copenhagen.Explore the full commercial collaboration collectionIf you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

As Climate Week NYC kicks off, what's momentum like for the circular economy in North America?In this episode, Pippa's joined by Danielle Holly, Executive Lead for North America at the Ellen MacArthur Foundation, to explore how circularity is moving from theory to practice across the continent — and why that matters for business leaders looking ahead.They discuss:Circular economy progress in the US, Canada, and Mexico and why it's a non-partisan issueWhy the language matters less than the on-the-ground actionSupply chain resilience, critical minerals, and business opportunityFind out more about the Ellen MacArthur Foundation's work in North America by signing up to the newsletter

Waste and pollution aren't accidents—they're the result of design. Which means we can design them out.Design is where it all begins – and where real change can happen. In this episode, host Pippa sits down with Joe Iles, Head of Design Activation at the Ellen MacArthur Foundation, to discuss what circular design really means. In this episode hear about: How it differs from the traditional approachWhere the creative crossovers areWhy designers hold the power to shape a better systemFind out more about circular designThis conversation originally featured in episode 172: Circular design essentials: What every designer needs to know, published in February 2025.If you enjoyed this episode, please leave us a review on Apple Podcasts or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

Amid rising emissions, rising temperatures, and the rapid rollout of material-intensive renewable energy systems that promise to curb them both, climate mitigation and adaptation are a central priority for China's government. In this episode, host Seb talks to Lei Chen from the Ellen MacArthur Foundation's China team. They go behind the headlines to look at:The role China could play in accelerating global circular transitionsWhy the circular economy could offer China a ‘triple win' in achieving its climate ambitions. China probably isn't the first place that comes to mind when you think of a circular economy. But maybe it should be. Read more in ‘The circular economy: a ‘triple play' solution for achieving China's climate objectives'This conversation originally featured in episode 166: China, climate, and the circular economy, published in November 2024.We hope you enjoyed the fourth of our five-part Circling Back series. If so, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

Could rethinking our cities through a circular lens be the key to future-proofing Europe whilst offering exciting investment opportunities?Join us in the third of our five-part Circling Back series of the Circular Economy Show, to hear host Lou Waldegrave speak with Julia Okatz from Systemiq and Joss Bleriot, Executive Lead for Policy and Institutions at the Ellen MacArthur Foundation.They discuss how circular economy strategies can, by bringing nature back into our built environments, help us adapt to extreme weather—cooling down cities, restoring green space, and building resilience into every street—while generating substantial economic, environmental, and social benefits.From Paris to Berlin, and cities across the continent, Europe's urban centres are feeling the effects of heat domes and climate stress. But, the circular economy offers a powerful, nature-positive way forward.Find out more about circular cities.This conversation originally featured in episode 159: How to build a nature-positive circular economy for Europe, published in September 2024.If you enjoyed this episode, please leave us a review on Apple Podcasts or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

At the recent sustainable apparel and textiles conference in New York, Ellen MacArthur Foundation's Danielle Holly spoke with Innovation Forum's Tanya Richard about how brands can make money without producing more clothes. They share lessons from the foundation's Fashion ReModel project and examples from H&M and Coach that are proving the business case for circularity.

The circular economy can no longer be sidelined as a ‘nice to have'. Not only can it future-proof individual business operations, it can also help entire industries stay competitive and resilient in a fast-changing world.  In this episode we're going back to the beginning of the year, when Seb caught up with Lindsay Hooper, CEO for the Cambridge Institute for Sustainability Leadership and Joe Murphy, Executive Lead of the Ellen MacArthur Foundation's business network. Together, they discuss why the end of the ESG hype bubble, far from being the end of business-led action, could mark a real shift in corporate circular economy approaches. Join us to hear about: How the commercial and competitive case for the circular economy is becoming more compelling by the minute And, at the same time, what still needs to happen to shift market-level dynamics at scaleLearn more about CISL.This conversation originally featured in episode 170: ‘What should businesses do to scale a circular economy?' published in January 2025.If you enjoyed this episode, please leave us a review on Apple Podcasts or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

In this episode we're bringing together two top-of-mind topics: the scramble for critical minerals, and how circular economy strategies can help us secure and stabilise their supply. Humans have been mining metals and minerals for thousands of years. Today, critical minerals like lithium, cobalt, nickel, copper, and rare earth elements are essential for not only renewable energy products like wind turbines and EV batteries but the infrastructure and systems needed to power them. As part of our Circling Back series, over the next five weeks, we're revisiting some key conversations from our archive that feel especially relevant right now. Join us in Episode 189 to hear:From Ke Wang at the World Resources Institute about why the circular economy is central in the energy transitionHow economics and competitiveness are driving that transition, and examples of where that is already happening in practiceAs the rollout of renewable energy scales at pace, e-waste continues to increase, and the first generation of EV batteries and wind turbines start to reach the end of their lives, we have a window of opportunity to build a better system, based on the principles of a circular economy.Find out more about the Ellen MacArthur Foundation's work on Critical MineralsThis conversation originally featured in episode 174: Material security in a circular economy, published in April 2025.If you enjoyed this episode, please leave us a review on Apple Podcasts or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

Building circular business models - where products are rented, repaired, resold and remade - is key to transforming our economy from a take, make, waste linear system, to a circular one. In this episode of the Circular Economy Show, we're seeing what this looks like in practice with Canadian outdoor clothing and equipment company Arc'teryx.Pippa heads to Arc'teryx's flagship store in London to learn how the business is bringing repair in-store. Seb speaks to Katie Wilson, the company's Director of Social and Environmental Sustainability, to hear about the strategic decisions behind this pivot.In this episode hear about:How Arc'teryx's in-store ReBIRD service centres work for the business and customersHow ReBIRD is fostering deeper customer loyalty and making products accessible to new customer basesThe strategic decisions behind Arc'teryx's shift to circular business modelsThe operational hurdles of implementing circular business models at scaleArc'teryx is a participant in the Ellen MacArthur Foundation's Fashion ReModel. Listen to episode 187 to find out more about the demonstration project, or visit the website.Explore the guide to scaling circular business models for fashion leadersLearn more about ReBIRDThe Circular Economy Show will be back in a few weeks. Let us know what you'd like to hear more about in future episodes by leaving us a review, or emailing podcast@emf.org.

This week, Innovation Forum's Tanya Richard talks with Danielle Holly, executive lead for North America at the Ellen MacArthur Foundation, about the vital role of circularity in transforming the fashion industry. Recorded live at the Sustainable Apparel and Textiles Conference in New York, they explore how brands can collaborate to shift mindsets and drive systemic change toward a circular economy.    Also: Innovation Forum's Ian Welsh and Tim van Pelt from ING talk about financing critical mineral supply chains. Plus: Nearly 200 organisations urge EU policymakers not to weaken sustainability rules; why rising temperatures could sharply reduce global crop yields; and the dismantling of the US Inflation Reduction Act, in the news digest. Host: Ian Welsh 

How do we keep clothes in use at their highest value and make money without having to make new clothes? In this episode of The Circular Economy Show, we explore the Ellen MacArthur Foundation's demonstration project, the Fashion ReModel, and hear from one of its participants: H&M Group.Pippa is joined by Chloe Holland from the Foundation's fashion team to discuss how The Fashion ReModel participants are working to scale circular business models like resale, rental, repair, and remaking. We also hear from Sara Eriksson, Business expert, Circular business models at the H&M Group, a participant of The Fashion ReModel.Listen to this episode to hear about: The ambitions of The Fashion Remodel, including how its participants are embracing the long-term strategic advantages of circular business modelsSellpy, the H&M Group resale platformSome of the challenges of applying circular economy principles to fashion in a linear economy The role of policy and finance in making circular business models commercially viable at scaleFind out more about the Ellen MacArthur Foundation's The Fashion ReModel.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out.Collaborating with Mindworks Marketing to optimise messaging and branding for promoting circular shopping behaviours, Georgie and Simon discuss how their behavioural lab has been bridging the gap between customer intent and action.Listen to this episode to hear:How the behavioural lab initiative focuses on subtle language variations to influence customer behavior towards circularity How current efforts are focusing on beauty products to make refills as appealing as buying new ones How the initiative is working to embed circular shopping as a norm and make it more intuitive and excitingLearn more:Read ‘The marketing playbook for a circular economy'Don't miss last week's episode, Ep 185: How can marketers turn ideas into impactful action?Check out episode 176:  Driving demand for circular economy: What marketers need to knowMake sure you're subscribed to the Circular Economy Show to find out about our future episodes on the marketing playbookIf you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. We're joined by experts Deb Caldow, Global Marketing Director at Diageo, and Rachel O'Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits.Join us to find out:How marketers are leveraging storytelling to inspire interest in circular productsWhy they should engage closely supply teams to ensure innovations align with market demandThe importance of internal buy-in and a willingness to experiment when scaling circular solutionsLearn more:Read the ‘The marketing playbook for a circular economy'.Check out episode 176,' Driving demand for circular economy: What marketers need to know' to hear more about the playbook with Kantar and Swapfiets.Make sure you're subscribed to the Circular Economy Show to find out about our future episodes on the playbook.

In this episode of the Circular Economy Show, we explore the intersection between fashion, business, and technology - revealing why shoes are central to systemic innovation. Live from the Ellen MacArthur Foundation Network event in Amsterdam, Kenny Arnold is joined by Dr Yuly Fuentes-Medel and Lewis Campbell from The Footwear Collective. Together, they unpack the urgent need for innovation and collaboration in the footwear industry.You'll learn: What The Footwear Collective is doing to tackle industry roadblocks head-onHow success is measured by unprecedented collaboration, robust data collection, and active participation from rival companiesWhy their new tool will help companies pinpoint their next steps in their circular economy journeyExplore The Footwear Collective's Circular Pathways tool https://thefootwearcollective.earthdna.org/If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

To truly transform the food system, we need retailers to sell food that enables nature to thrive.In this episode, learn how leading retailers from around the world are embracing circular design for food, and facing the challenges that occur on the journey.Our guests are Helly McAlister, Senior Buyer at Fortnum & Mason, and Susy Yoshimura, Senior Sustainability Director at Grupo Carrefour Brazil, two pioneering businesses from the Ellen MacArthur Foundation's Big Food Redesign Challenge.Find out:Why investing in circular design for food is a strategic move that defines the future of retailHow top retailers are cultivating customer demand for products that keep nature in mindThe fundamental importance of cross-team collaboration within organisationsIdeas for engaging suppliers and scaling circular economy initiatives far beyond pilot projectsUseful links:A guide to using circular design for food to build business resilienceExplore the products from the Big Food Redesign ChallengeEp 177: Beyond business as usual: Biodiversity, collaboration and visionary leadership in the food systemEp 179: How are small start-ups, SMEs, and large corporations working together to change the food system?

The circular economy is one of the most powerful tools we have to tackle the climate crisis—but you wouldn't know it from the carbon accounts.In this episode, we're joined by the Ellen MacArthur Foundation's João Murilo Silva Merico, who explains how current accounting frameworks—like the Greenhouse Gas Protocol—often fail to recognise or reward the emissions benefits of circular practices such as reuse, remanufacturing, and sharing models.You'll hear:Why emissions reductions from circularity don't show up where they shouldReal-world examples of how this distorts decision-makingWhat needs to change at a policy and reporting levelWhat businesses can do right now to align climate strategies with circular actionDownload the paper to find out more.  

The circular economy is no longer just a theory; it's becoming a reality across an increasing number of sectors, from tech and materials to retail and marketing. In this episode, Seb shares four recent stories highlighting the importance of a circular economy across businesses.Join us to find out:-How rethinking product design could help future-proof tech such as iPhones-Why it's necessary to increase global recycling rates of copper-How consumers are paying more attention to ads with a social or environmental theme-How one household name is adding digital product passports to their clothingHelp us spread the word about the circular economy, by giving us a review on Apple Podcasts, or leaving a comment on YouTube or Spotify.Mentioned in this episode:Hear more from Ke Wang on material security in a circular economy in episode 174Listen to the full conversation with Kantar's Jonathan Hall on how marketers can drive demand for circular economy in episode 176Mashable: How much would the mythical made-in-the-U.S. iPhone cost?EurekAlert: The influence of copper recycling on prospective resource supply and carbon emission reductionSustainable Brands: In 10-Year Study of Most Effective Brand Campaigns, Sustainability Is a WinTrellis: Why Target is tagging 35 million pieces of clothing with digital IDs

In order to bring the circular economy to life, we need more circular economists. But what does that mean? Who might these circular economists be? And what are their opportunities and challenges?In this episode of the Circular Economy Show, we hear from “The Circular Economist”, Vojtech Vosecky, author of the newsletter The Loop. He has built his career around bringing the circular economy, working with stakeholders across innovation, business and policy. Listen to learn more about:How Vojtech got started on his journeyWhere he sees the greatest momentum in the circular economyWhat he thinks the big challenges are for circular economists todayFind out more about Vojtech's work by following him on LinkedIn.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

The Ellen MacArthur Foundation's Big Food Redesign Challenge set out to demonstrate how redesigning products in line with circular economy principles, can create a food system that allows nature to thrive.In this episode, hear from one of those redesigners, Chloe Stewart from Nibs etc, alongside Katie Carson, Director of Corporate Affairs for Food and Climate Policy at Tetra Pak, to learn more about:The role of upcycled ingredients in designing brand new food productsThe challenges startups and SMEs face in the food industryThe importance of collaboration across the food industry to implement circular design for food principlesWhat enablers and resources are needed to scale food that keeps nature in mindHow larger organisations can support small start-ups and SMEs to foster innovationFind out more about the Big Food Redesign Challenge.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. 

This week, Christiana, Tom and Paul tackle the latest on the global plastics treaty (known as INC-5), which ended last week without a deal. Why were countries unable to agree a deal despite the huge amount of public concern about plastic pollution? What pathways remain for an agreement in 2025? And why is it so important to maintain focus on plastic from a climate point of view?  Dive into the challenges and explore potential solutions with the team. Continuing this critical theme, Ellen MacArthur, Founder & Chair of Trustees of the Ellen MacArthur Foundation, world record-breaking sailor and circular economy advocate, joins Christiana to share an exclusive conversation as part of a collaboration between The Circular Economy Show and Outrage + Optimism.   Together they consider what's next for the global plastics treaty, get excited about the role of the private sector in tackling plastic pollution, and highlight how the visibility of plastics can help capture public attention on climate. Before you go… Listener Survey Help shape the podcast for 2025! If you haven't yet completed our annual listener survey, we'd be so grateful if you can spare 10 minutes to complete it here.   Tell us what you like, what you don't like, and what you want more of from Outrage + Optimism.   NOTES AND RESOURCES   GUEST Dame Ellen MacArthur Website | Twitter (X)  Ellen MacArthur Foundation Website | LinkedIn | Facebook | Instagram | Twitter (X)  The Foundation works to accelerate the transition to a circular economy, if you'd like to find out more, the Foundation's podcast ‘The Circular Economy Show' talks to experts from across industry, governments and academia to hear first hand about how the circular economy is being developed and scaled.   December Mailbag Episode  We would LOVE to hear your questions for our end of year listener Mailbag episode. Whether it is your questions on our most recent How to Live a Good Life series, questions on the recent COPs or everything and anything in between. Please either:  Send us an email: contact@globaloptimism.com with Climate Questions: December Mailbag in the title. Visit our social media pages and drop the question in the comments.  Alternatively, if you want the chance for your message to be played on the show, record a message for us here Learn more about the Paris Agreement.   It's official, we're a TED Audio Collective Podcast - Proof! Check out more podcasts from The TED Audio Collective   Please follow us on social media! Instagram | LinkedIn