Podcasts about ellen macarthur foundation

In this episode, we sit down with Reniera O'Donnell, Food Lead at the Ellen MacArthur Foundation, to talk about the power of food design — and what it means to truly rethink the system from the ground up.We dive into the Foundation's Big Food Redesign Challenge, an initiative inviting food companies to radically redesign their products using circular economy principles. What happens when you apply circular design for food not just on farms, but in food innovation labs, ingredient sourcing, and supermarket shelves? Reniera shares insights on:How better food design can drive biodiversity and soil healthWhy diversity in ingredients is key to reshaping our supply chainWhat it takes to bring products to market that are designed for nature to thriveInstagram: https://www.instagram.com/crowd_farming/ Blog: https://www.crowdfarming.com/blog/en/

Building circular business models - where products are rented, repaired, resold and remade - is key to transforming our economy from a take, make, waste linear system, to a circular one. In this episode of the Circular Economy Show, we're seeing what this looks like in practice with Canadian outdoor clothing and equipment company Arc'teryx.Pippa heads to Arc'teryx's flagship store in London to learn how the business is bringing repair in-store. Seb speaks to Katie Wilson, the company's Director of Social and Environmental Sustainability, to hear about the strategic decisions behind this pivot.In this episode hear about:How Arc'teryx's in-store ReBIRD service centres work for the business and customersHow ReBIRD is fostering deeper customer loyalty and making products accessible to new customer basesThe strategic decisions behind Arc'teryx's shift to circular business modelsThe operational hurdles of implementing circular business models at scaleArc'teryx is a participant in the Ellen MacArthur Foundation's Fashion ReModel. Listen to episode 187 to find out more about the demonstration project, or visit the website.Explore the guide to scaling circular business models for fashion leadersLearn more about ReBIRDThe Circular Economy Show will be back in a few weeks. Let us know what you'd like to hear more about in future episodes by leaving us a review, or emailing podcast@emf.org.

This week, Innovation Forum's Tanya Richard talks with Danielle Holly, executive lead for North America at the Ellen MacArthur Foundation, about the vital role of circularity in transforming the fashion industry. Recorded live at the Sustainable Apparel and Textiles Conference in New York, they explore how brands can collaborate to shift mindsets and drive systemic change toward a circular economy.    Also: Innovation Forum's Ian Welsh and Tim van Pelt from ING talk about financing critical mineral supply chains. Plus: Nearly 200 organisations urge EU policymakers not to weaken sustainability rules; why rising temperatures could sharply reduce global crop yields; and the dismantling of the US Inflation Reduction Act, in the news digest. Host: Ian Welsh 

How do we keep clothes in use at their highest value and make money without having to make new clothes? In this episode of The Circular Economy Show, we explore the Ellen MacArthur Foundation's demonstration project, the Fashion ReModel, and hear from one of its participants: H&M Group.Pippa is joined by Chloe Holland from the Foundation's fashion team to discuss how The Fashion ReModel participants are working to scale circular business models like resale, rental, repair, and remaking. We also hear from Sara Eriksson, Business expert, Circular business models at the H&M Group, a participant of The Fashion ReModel.Listen to this episode to hear about: The ambitions of The Fashion Remodel, including how its participants are embracing the long-term strategic advantages of circular business modelsSellpy, the H&M Group resale platformSome of the challenges of applying circular economy principles to fashion in a linear economy The role of policy and finance in making circular business models commercially viable at scaleFind out more about the Ellen MacArthur Foundation's The Fashion ReModel.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

The ocean is essential to life on Earth – regulating climate, producing oxygen, providing food and livelihoods, and supporting ecosystems. But it's in trouble. Today, it faces a triple crisis: overfishing, pollution, and climate change.In this episode, James and Daisy dive deep into the ocean's role in climate stability. Why is ocean protection critical to solving the climate crisis? What were the key takeaways from the UN Ocean Conference? Can the ocean itself be part of the solution?SOME RECOMMENDATIONS: Ocean with David Attenborough – A stunning documentary highlighting both the beauty of the sea and the alarming ways human activity is depleting its resources.Ellen MacArthur Foundation – In 2005, Ellen MacArthur became the fastest person to sail solo around the world. Five years later, she founded the Ellen MacArthur Foundation to accelerate the transition to a circular economy. The Foundation warns that by 2050, oceans will contain more plastic than fish by weight.UN (2025) – The Nice Ocean Action Plan is a two-part framework that comprises a political declaration and over 800 voluntary commitments by governments, scientists, UN agencies, and civil society to protect the ocean. OTHER ADVOCATESAND RESOURCES:High Seas Treaty – Covers nearly two-thirds of the ocean that lies beyond national jurisdictions. Once ratified, this treaty will help close critical regulatory gaps and guide international cooperation on ocean protection. Law of the Sea Convention (1982) – An international treaty that established a legal framework for all marine and maritime activities, including navigation rights, territorial waters, and deep-sea mining.30 x 30 – A global campaign to protect 30% of the Earth's land and ocean by 2030. It's a key target of the Global Biodiversity Framework adopted at COP15 of the Convention on Biological Diversity in 2022.The Precautionary Principle – A decision-making approach that emphasizes taking preventative measures when there's a reasonable possibility of harm, even if scientific evidence is not fully conclusive.Dark Oxygen – At depths of 5km, where no sunlight can penetrate, oxygen appears to be produced by naturally occurring metallic “nodules” which split seawater - H2O - into hydrogen and oxygen.Blue Economy – Refers to the sustainable use of ocean resources for economic growth, improved livelihoods, and ocean ecosystem health. While widely used, the term lacks a universally agreed definition.Notpla – A biodegradable alternative to plastic made from seaweed.International Whaling Commission (IWC) – Established in 1946 as the global body responsible for management of whaling and conservation of whales.Marine Stewardship Council (MSC) – A non-profit organisation which aims to set standards for sustainable fishing.The White House (2025) - The Trump administration signed an executive order to accelerate deep-sea mining in both U.S. and international waters.Arnold Schwarzenegger (2025) – Speaking at the Austrian World Summit, he called for unified global action to combat pollution and safeguard the planet.SOME FACTS: UNESCO (2022) – The ocean covers about 71% of the Earth's surface and holds over 97% of its water. Phytoplankton, a tiny marine plant that lives on the ocean's surface, produces, through photosynthesis, roughly 50-80% of the oxygen we breathe.LSE (2023) – The ocean contributes to climate regulation by absorbing over a quarter of human-caused carbon dioxide emissions and around 90% of excess heat. Without the ocean, the average surface temperature, which is currently around 15°C, would instead be around 50°C.WEF (2020) – The annual gross marine product of the oceans totals $2.5 trillion per year - which would make it the eighth largest economy, in country terms.BBC (2025) – Bottom trawling or dredging is currently allowed in 90% of the UK's Marine Protected Areas. BBC (2025) – Over 2,000 scientists have recommended to governments that all deep sea exploration be paused whilst further research is carried out; just 0.001% of the seabed has been mapped.Thank you for listening! Please follow us on social media to join the conversation: LinkedIn | Instagram | TikTokYou can also now watch us on YouTube.Music: “Just Because Some Bad Wind Blows” by Nick Nuttall, Reptiphon Records. Available at https://nicknuttallmusic.bandcamp.com/album/just-because-some-bad-wind-blows-3Producer: Podshop StudiosHuge thanks to Siobhán Foster, a vital member of the team offering design advice, critical review and organisation that we depend upon.Stay tuned for more insightful discussions on navigating the transition away from fossil fuels to a sustainable future.

Send us a textThis podcast is a webinar discussion hosted June 27 by Elena Knight and featuring: Steve Lister, Stefan Casey, Carlos Lahoz, Matthew Rogerson and Jeff Freeman.To view the replay, click here. To download the draft version of 'A Manifesto for Sustainable Print' click hereShow Notes: When five leading industry experts gather to tackle the question "Can print ever be truly sustainable?", the conversation quickly reveals how complex sustainability truly is in the print world.The panel explores how different players across the value chain define sustainability differently - from substrate manufacturers to printers to brands - creating fundamental misalignment that hinders progress. As Steve Lister provocatively notes, "Print is inherently a sustainable industry" that we've complicated with modern materials and processes that are difficult to recycle.What emerges clearly is that data transparency forms the backbone of sustainable transformation, yet remains the industry's Achilles heel. Stefan Casey emphasizes that without clean, standardized data that everyone can understand and act upon, sustainability efforts will continue to falter. The experts agree that collaborative ecosystems and shared language are essential for meaningful change.The conversation takes a fascinating turn when discussing responsibility. Should consumers bear the burden of sustainability decisions? The panel largely agrees that expecting consumers to navigate complex sustainability messaging is unrealistic. As one panelist notes, "I can't believe we still allow businesses to make products that are unrecyclable." The upcoming Green Claims Directive, with potential fines of 4% of company turnover for misleading claims, signals that regulatory pressure is mounting.Most compelling is the introduction of the Sustainable Print Manifesto - an industry-wide initiative aiming to create alignment around sustainability best practices and establish a shared "North Star" for the entire value chain. This collaborative framework addresses design, compliance, and innovation while acknowledging that one size doesn't fit all.For print professionals concerned about navigating the sustainability maze, this discussion offers practical wisdom: start by measuring your impact, focus on design (which determines 80% of environmental impact according to the Ellen MacArthur Foundation), and embrace collaboration rather than trying to solve problems in silos. Join us in making print not just sustainable, but a positive force for environmental change.Listen on:Apple PodcastGoogle PodcastSpotifyWhat is FuturePrint? FuturePrint is a digital and in person platform and community dedicated to future print technology. Over 15,000 people per month read our articles, listen to our podcasts, view our TV features, click on our e-newsletters and attend our in-person and virtual events. We hope to see you at one of our future in-person events:FuturePrint TECH: Industrial Print: 21-22 January '26, Munich, Germany

In this episode of the Circular Economy Show, our guests Georgie Rose from Selfridges and Simon Davies from VISA tell us how they have been working together to find out.Collaborating with Mindworks Marketing to optimise messaging and branding for promoting circular shopping behaviours, Georgie and Simon discuss how their behavioural lab has been bridging the gap between customer intent and action.Listen to this episode to hear:How the behavioural lab initiative focuses on subtle language variations to influence customer behavior towards circularity How current efforts are focusing on beauty products to make refills as appealing as buying new ones How the initiative is working to embed circular shopping as a norm and make it more intuitive and excitingLearn more:Read ‘The marketing playbook for a circular economy'Don't miss last week's episode, Ep 185: How can marketers turn ideas into impactful action?Check out episode 176:  Driving demand for circular economy: What marketers need to knowMake sure you're subscribed to the Circular Economy Show to find out about our future episodes on the marketing playbookIf you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

For years, marketers have been helping to shape how consumers think and feel about products that are driving the linear economy. However in this episode of the Circular Economy Show, we explore how they can harness their skills to unlock the opportunities that the circular economy provides. We're joined by experts Deb Caldow, Global Marketing Director at Diageo, and Rachel O'Reilly, Global Research Lead at Accenture Song. Their experiences provide an insight into how we can turn ideas into impactful actions that deliver both economic growth and environmental benefits.Join us to find out:How marketers are leveraging storytelling to inspire interest in circular productsWhy they should engage closely supply teams to ensure innovations align with market demandThe importance of internal buy-in and a willingness to experiment when scaling circular solutionsLearn more:Read the ‘The marketing playbook for a circular economy'.Check out episode 176,' Driving demand for circular economy: What marketers need to know' to hear more about the playbook with Kantar and Swapfiets.Make sure you're subscribed to the Circular Economy Show to find out about our future episodes on the playbook.

In this episode of the Circular Economy Show, we explore the intersection between fashion, business, and technology - revealing why shoes are central to systemic innovation. Live from the Ellen MacArthur Foundation Network event in Amsterdam, Kenny Arnold is joined by Dr Yuly Fuentes-Medel and Lewis Campbell from The Footwear Collective. Together, they unpack the urgent need for innovation and collaboration in the footwear industry.You'll learn: What The Footwear Collective is doing to tackle industry roadblocks head-onHow success is measured by unprecedented collaboration, robust data collection, and active participation from rival companiesWhy their new tool will help companies pinpoint their next steps in their circular economy journeyExplore The Footwear Collective's Circular Pathways tool https://thefootwearcollective.earthdna.org/If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

To truly transform the food system, we need retailers to sell food that enables nature to thrive.In this episode, learn how leading retailers from around the world are embracing circular design for food, and facing the challenges that occur on the journey.Our guests are Helly McAlister, Senior Buyer at Fortnum & Mason, and Susy Yoshimura, Senior Sustainability Director at Grupo Carrefour Brazil, two pioneering businesses from the Ellen MacArthur Foundation's Big Food Redesign Challenge.Find out:Why investing in circular design for food is a strategic move that defines the future of retailHow top retailers are cultivating customer demand for products that keep nature in mindThe fundamental importance of cross-team collaboration within organisationsIdeas for engaging suppliers and scaling circular economy initiatives far beyond pilot projectsUseful links:A guide to using circular design for food to build business resilienceExplore the products from the Big Food Redesign ChallengeEp 177: Beyond business as usual: Biodiversity, collaboration and visionary leadership in the food systemEp 179: How are small start-ups, SMEs, and large corporations working together to change the food system?

The circular economy is one of the most powerful tools we have to tackle the climate crisis—but you wouldn't know it from the carbon accounts.In this episode, we're joined by the Ellen MacArthur Foundation's João Murilo Silva Merico, who explains how current accounting frameworks—like the Greenhouse Gas Protocol—often fail to recognise or reward the emissions benefits of circular practices such as reuse, remanufacturing, and sharing models.You'll hear:Why emissions reductions from circularity don't show up where they shouldReal-world examples of how this distorts decision-makingWhat needs to change at a policy and reporting levelWhat businesses can do right now to align climate strategies with circular actionDownload the paper to find out more.  

The circular economy is no longer just a theory; it's becoming a reality across an increasing number of sectors, from tech and materials to retail and marketing. In this episode, Seb shares four recent stories highlighting the importance of a circular economy across businesses.Join us to find out:-How rethinking product design could help future-proof tech such as iPhones-Why it's necessary to increase global recycling rates of copper-How consumers are paying more attention to ads with a social or environmental theme-How one household name is adding digital product passports to their clothingHelp us spread the word about the circular economy, by giving us a review on Apple Podcasts, or leaving a comment on YouTube or Spotify.Mentioned in this episode:Hear more from Ke Wang on material security in a circular economy in episode 174Listen to the full conversation with Kantar's Jonathan Hall on how marketers can drive demand for circular economy in episode 176Mashable: How much would the mythical made-in-the-U.S. iPhone cost?EurekAlert: The influence of copper recycling on prospective resource supply and carbon emission reductionSustainable Brands: In 10-Year Study of Most Effective Brand Campaigns, Sustainability Is a WinTrellis: Why Target is tagging 35 million pieces of clothing with digital IDs

For Episode 40 of the Bao Podcast, we welcome Noor Huitema-Hellemans, co-founder of Copper8, a consultancy helping organizations rethink value, governance, and collaboration.Based in Amsterdam, Copper8 challenges businesses to move beyond short-term profit and focus on long-term impact. Their work bridges research and practice, supporting clients in sectors like construction, finance, and manufacturing to drive systemic change.In this episode, we explore what it takes to lead a purpose-driven company, how to align financial and environmental value, and why true transformation starts with asking the right questions.Copper8 (https://www.copper8.com/)LinkedIn Noor Huitema-Hellemans (https://www.linkedin.com/in/noorhuitemahelleman/)Ellen MacArthur Foundation (https://ellenmacarthurfoundation.org/)Planetary Boundaries Documentary on Netflix (https://www.netflix.com/)CSRD - Corporate Sustainability Reporting Directive (https://finance.ec.europa.eu/capital-markets-union-and-financial-markets/company-reporting-and-auditing/company-reporting/corporate-sustainability-reporting_en)Mahatma Gandhi (https://nl.wikipedia.org/wiki/Mahatma_Gandhi)Time stamps:0:00 Intro1:55 Noor's motivation for systemic change4:30 From traditional consultancy to founding Copper88:50 Choosing impact over growth: the 15-person team limit13:00 Bridging research and practice to accelerate change26:20 Circularity beyond materials: financial and environmental value34:10 The role of legislation and market awareness38:15 Who should reach out to Copper8?43:50 Outro

In order to bring the circular economy to life, we need more circular economists. But what does that mean? Who might these circular economists be? And what are their opportunities and challenges?In this episode of the Circular Economy Show, we hear from “The Circular Economist”, Vojtech Vosecky, author of the newsletter The Loop. He has built his career around bringing the circular economy, working with stakeholders across innovation, business and policy. Listen to learn more about:How Vojtech got started on his journeyWhere he sees the greatest momentum in the circular economyWhat he thinks the big challenges are for circular economists todayFind out more about Vojtech's work by following him on LinkedIn.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

The Ellen MacArthur Foundation's Big Food Redesign Challenge set out to demonstrate how redesigning products in line with circular economy principles, can create a food system that allows nature to thrive.In this episode, hear from one of those redesigners, Chloe Stewart from Nibs etc, alongside Katie Carson, Director of Corporate Affairs for Food and Climate Policy at Tetra Pak, to learn more about:The role of upcycled ingredients in designing brand new food productsThe challenges startups and SMEs face in the food industryThe importance of collaboration across the food industry to implement circular design for food principlesWhat enablers and resources are needed to scale food that keeps nature in mindHow larger organisations can support small start-ups and SMEs to foster innovationFind out more about the Big Food Redesign Challenge.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. 

From Utilities to Venture Capital: A Career at the Crossroads of InnovationMatt's career began in the energy sector during a pivotal time of deregulation in California. This early exposure to innovation within legacy industries laid the foundation for a lifelong pursuit: helping large corporations and startups work together to drive transformative change. After 15 years in VC, a stint as an entrepreneur, and a move into corporate venture capital, Matt now leads Syensqo Ventures, a fund backed by one of the world's largest materials science companies.What is Syensqo Ventures?Spun off from Solvay in 2024, Syensqo is a €7B global materials company focused on high-performance, sustainable solutions. Its venture arm—an €80M evergreen fund—invests globally in startups developing advanced materials, often at the intersection of mobility, circularity, bio-based products, and AI-powered materials discovery.Corporate VC with a Strategic EdgeUnlike traditional VCs, Syensqo Ventures looks for strategic alignment. Startups that can benefit from Syensqo's deep material science expertise, infrastructure, or supply chain are most likely to receive investment. “I want to know what Syensqo can do to help accelerate your business,” says Matt.When to Approach Syensqo VenturesThe team invests early—typically at seed or Series A stages—when startups are still figuring out product-market fit and need help with technical validation, de-risking, or market entry. With six team members across the US, Europe, and Asia, they invest globally and often co-invest with financial VCs. They can lead rounds if needed, with typical check sizes ranging from €250K to €3M, and reserves for follow-ons.Key Focus AreasBiomaterials: As demand grows for sustainable consumer products, bio-based inputs are becoming more relevant.Composites & Circular Design: Syensqo is prioritizing innovations that enable lightweight, recyclable, and high-performance materials for aviation, automotive, and consumer goods.AI & Materials Discovery: While AI is lowering the cost of discovery, commercialization still requires partnerships, manufacturing, and distribution—areas where corporates play a key role.Corporate Innovation Isn't a Solo GameMatt emphasizes that innovation doesn't belong solely to startups or corporates—it's a shared journey. Syensqo runs internal R&D, collaborates with universities, and co-develops products with startups. "There's no frontier—just partnerships that accelerate solutions."Circularity by Design: From Targets to ImplementationSyensqo publicly reports on circular sales, using a metric developed with the Ellen MacArthur Foundation. This isn't just marketing—it's part of how the company defines and measures sustainability goals across its value chains. For startups, this signals a strong alignment in building products that are recyclable, bio-based, or reduce environmental impact.Regional Insights & Global AmbitionsWhile the team sees startups following similar patterns globally, they tailor their approach by region—with specific networks in Europe, North America, and Asia. They're active co-investors in funds like Sofinnova and IndieBio, particularly in the biotech and advanced materials space.Learn More about Syensqo VenturesWebsite: Syensqo VenturesLinkedIn: Matt Jones – SyensqoCompany LinkedIn: Syensqo Be sure to follow Sesamers on Instagram, LinkedIn, and X for more cool stories from the people we catch during the best Tech events!

The idea that stories are powerful is an uncontroversial idea. But what does it really mean to harness story to shift mindsets and inspire positive action towards a circular economy inside and outside of an organisation? In this episode, hear from Poppy Mason-Watts, Chief Growth Officer at WaterBear and Alex Cramwinckel, Global Circularity Strategy Lead at Heineken to find out:Why storytelling is such an important part of the circular champion's toolkitWhat brands can do to bring this to life in a circular economyHow this extends to supporting the internal transformation of organisations to make them circular readyTo receive more information about Campus, send an inquiry email to campus@emf.org.

The future of food is not predetermined – it's being shaped by the decisions being made today. This episode challenges food industry decision-makers to embrace a new vision for their businesses and the sector as a whole, whether your organisation is big or small. With insights from Rob Cameron, Global Head of ESG Engagement at Nestlé, and Sean Patrick, founder of Gabanna Foodworks, we examine the critical role of leadership in driving the shift towards a more diverse, resilient, and prosperous food system.In this episode we discover:How diversifying ingredients can transform food production and consumer choicesThe power of collaboration between large corporations and agile startups to drive innovationStrategies for companies to work effectively with farmers and suppliers to support nature and build resilient food systemsThe potential for new processing technologies to support the use of a wider variety of cropsExamples of how businesses are creating new food concepts that are both nutritious and deliciousHow circular design for food can help companies meet their environmental targetsFind out more about about the  Big Food Redesign Challenge.

How can businesses sell circular propositions in a world that's rapidly changing? This episode of the Circular Economy Show tackles the marketing challenges and opportunities head-on. Pippa sits down with Jonathan Hall, Managing Partner at Kantar's Sustainable Transformation Practice, and Amanda Gandolfo, Head of Brands at bike subscription service Swapfiets, to explore how to connect with today's consumers and drive demand for circular products and services.In this episode you'll discover:The surprising shift in societal values that's reshaping consumer buying habits    How to overcome marketing roadblocks like the value-action gap (where consumers say they want sustainability but don't always buy it) and the greenwashing problem    Practical strategies for marketing circularity effectively: Focus on consumer benefits, convenience, and solving real problems    Real-world examples: Learn how Swapfiets is using a circular business model (bike subscription) to disrupt transportation and prioritise customer experienceRead the The marketing playbook for a circular economy and make sure you're subscribed to the Circular Economy Show to find out about our future episodes about  the playbook.

In this episode, we sit down with Thania Peck, the creative force behind Catcher in the Style, to explore the intersection of fashion and sustainability. Thania shares her journey from model to influential blogger and activist, highlighting her collaborations with organizations like the United Nations and the Ellen MacArthur Foundation to promote climate-positive initiatives within the fashion industry.  We discuss the misconceptions surrounding sustainable fashion, the importance of consumer awareness, and practical steps individuals can take to reduce their environmental impact. Thania also offers insights into her personal style, her advocacy for ethical practices, and her vision for a more responsible and transparent fashion future.  Tune in for an inspiring conversation on how fashion can be both stylish and sustainable.

Circular business models hold immense potential to reshape the fashion industry. In this episode, we explore the exciting opportunities for brands in rental and resale, moving beyond the challenges of getting started. Host Emma Elobeid is joined by guests Andrew Rough from Advanced Clothing Solutions (ACS) and Ryan Atkins from SuperCycle to discuss how brands can capitalise on this shift to unlock new revenue streams, build stronger customer relationships, and create a more sustainable future. Tune in to hear Emma, Andrew and Ryan explore:The significant economic opportunity for brands in circular fashion, including rental and resale modelsHow circular models can enhance brand profitability by better using assets and meeting evolving customer demandsThe importance of brands owning the customer relationship and data in circular commerceHow enabling services and technology are making circularity more accessible and profitable for brandsThe evolution of circular business models and the importance of continuous learning and adaptationLearn more:Listen to episode 131, when Seb went to visit ACS's warehouse to learn more about the business.Explore the Ellen MacArthur Foundation's latest demonstration project, The Fashion ReModel, which explores making the economics work for circular business models.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

Find out about the critical role that the circular economy can play in the shift to renewable energy, pairing the EU's decarbonisation agenda with economic competitiveness and material security.In this episode, host Seb hears from Ke Wang from the World Resources Institute (WRI) about:Why the circular economy is important in the energy transitionHow this is fundamentally driven by economics and competitivenessExamples of what it looks like in practiceIf you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.Learn more:Read Ke's paper More Than Ore: The Pivotal Role Recycled Copper Can Play in the Energy TransitionWant to find out how this topic applies in regions outside of Europe? Read the Ellen MacArthur Foundation's recent publication on the circular economy as a triple play opportunity for China.

Round and round and round it goes, where it stops nobody knows… and that's a really good thing if it means it doesn't end up in the unmanageable waste landscape we humans have created for ourselves. In our 99th episode we're joined by Neda Hashemi and Andrés Olivia from the Ellen MacArthur Foundation where we explore why Marketers are key facilitators in the transition to a circular economy. Neda and Andrés talk about their latest research and explain the different ways that the circular economy can future-proof and scale businesses, drive efficiencies, reduce emissions and help to ease the burden we place on biodiversity and the planet. Andrés explains that their are many different ways to implement circularity, “the first one is about selling access rather than ownership for example, a washing machine, what if you rented it instead of owning it? We also have monetising of product through life extension for example selling repair services. And finally, and this is the last resort, once products are no longer fit use, reuse or repair can they can be recycled and turned into new products?” Neda and Andrés share how B2B is leading the charge when it comes to circularity, but in the B2C world, whilst there is plenty of innovation - it is not scaling at the levels required. A reason for this Neda explains is “the demand isn't happening because behaviours are not consistent.”  She goes to say, “don't be intimidated by the concept of the circular economy and circularity, all need to do is understand the simple premise of what the business model entails, which again, they have been doing forever and inject their creativity and human understanding into it. And then the potential is huge for them to engage with it.” It's not rocket science, when you remove the word circular economy and focus on what people value and want, then there's plenty of scope to unlock the opportunities. Tune in to hear us talking about how: Bringing in the marketing function as problem solvers and the key communication interface between the brand, the organisation and the consumer is key. The role of education and how Marketers are critical in driving this. The key areas coming out of the research including their “Four Action Pathways” How Marketers can make circularity desirable, irresistible and remove the barriers for adoption. The ‘Why' we need to build a circular economy. How focusing on upstream demand should bring in multiple perspectives to take the innovation forward and bring everybody together to organize themselves around the common objectives. Metrics – from circular sales to increased loyalty and lifetime transaction values. Core resilience of the business is often not brought into the business case for circularity. For more information and resources visit the Ellen MacArthur Foundation The Marketing Playbook for a Circular Economy you'll find here. ________________________________________________________________________ About us… We help Marketers save the planet. 

The food industry is one of the biggest drivers of biodiversity loss and accounts for a third of global greenhouse gas emissions. But what if food could be designed to regenerate nature rather than harming it? That's the vision behind the Big Food Redesign Challenge. In this episode of The Circular Economy Show, our guest host Lucy Parker, Senior Partner and Sustainable Business Global Lead at Brunswick Group, explores how we can take learnings from the Challenge to create a food system that is better for people, nature and climate.We hear from:Jonquil Hackenberg, CEO of the Ellen MacArthur Foundation, who shares insights about the Big Food Redesign Challenge and what it has helped achieveWendy Schmidt, President and Co-Founder of the Schmidt Family Foundation, who supported the Challenge, explores the power of philanthropy as a catalyst for innovationDouglas McMaster, Michelin-starred chef and owner of the world's first zero waste restaurant, Silo, who was a participant in the Challenge, tells us why it's important to ask the question ‘what if we could do the whole thing differently?'If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.Learn more about the Big Food Redesign Challenge and explore products that keep nature in mind. Find out more about the Challenge participants, or watch a video version of this episode, on our YouTube channel.

Circular design is a hot topic, but moving beyond the buzzwords to practical implementation can be a real challenge. In this episode, we go deep with Joe Iles, Head of Design Activation at the Ellen MacArthur Foundation, to unpack the essential principles and skills every designer should have in their toolkit.Joe shares a compelling perspective on circular design - it's not just about creating durable products, but rather reflecting the complex, interconnected systems that make up our world. He explores why circular design ideas often struggle to scale, despite the abundance of innovative concepts out there.He also shares the key design competencies that are crucial for driving the transition to a circular model, from systems thinking to prototyping and collaboration. If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.Links mentioned in this episode:The Circular Design GuideThe Jeans RedesignThe Circular Buildings ToolkitFrom ambition to action: an adaptive strategy for circular design

In this episode of the Circular Economy Show we meet Zero Waste Scotland, who are working with government, businesses, and communities to make the shift to a circular economy as easy as possible for all. We're joined by Peter McCafferty, Business Support Manager at Zero Waste Scotland, and Dr Michaela Hruskova from the University of Stirling. Together we'll discuss the barriers that are stopping businesses from adopting circular practices at scale, informed by the findings of their report: ‘Scotland's Circular Economy Practices Ecosystem.' If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.Read the report ‘Scotland's Circular Economy Practices Ecosystem'.

How do we move from pilots and beyond the ESG hype bubble to scale the implementation of the circular economy and how do businesses lead in this space? In this episode of the Circular Economy Show, host Seb is joined by Lindsay Hooper, CEO for the Cambridge Institute for Sustainability Leadership (CISL), and Joe Murphy, Executive Lead of the Ellen MacArthur Foundation's business network.Together, they'll explore the insights from CISL's Competitive Sustainability report and the Foundation's business network, offering perspectives on the state of the circular economy and related efforts. What will it take to scale? Join us to find out! Read the full report discussed in this episode: Survival of the Fittest: From ESG to Competitive Sustainability.

Join Fin, Lou and Pippa from the Circular Economy Show as we look back at a year in the circular economy. In this episode, the team shares highlights from this year's show, and talks about some of the moments you might have missed. Thanks for listening to the Circular Economy Show from the Ellen MacArthur Foundation. Help us grow our audience in 2025 by sharing your favourite episode with your friends and colleagues.If you'd like to get in touch, email us at podcast@emf.orgExplore the episodes discussed:Ep 159: How to build a nature-positive circular economy for Europe Read the paper.Ep 157: Inside the world of industrial symbiosis Ep 149: Scaling refill and return with GoUnpackagedWe also mentioned our episode with Vincent from Dunia Bora - who features in episode 150: Creating nature-positive nutrition from cacti with Dunia Bora.Watch the Redesigning Food Series, which Fin mentioned.

In this episode of the Circular Economy Show we discuss Arda Biomaterials' journey of transforming beer by-products into sustainable materials. Brett Cotten, co-founder at Arda, details the company's origins, challenges, and successes, including raising pre-seed investment in 2023 and scaling operations. Amy Tsang from The Mills Fabrica highlights their 360-degree support for innovators, emphasising investment, collaboration, and showcasing technologies. Both discuss the importance of scalability, impact measurement, and the commercial viability of biomaterials, with Brett noting the potential of chemistry-based approaches and Amy highlighting innovative startups including Epoch Biodesign.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

This week, Christiana, Tom and Paul tackle the latest on the global plastics treaty (known as INC-5), which ended last week without a deal. Why were countries unable to agree a deal despite the huge amount of public concern about plastic pollution? What pathways remain for an agreement in 2025? And why is it so important to maintain focus on plastic from a climate point of view?  Dive into the challenges and explore potential solutions with the team. Continuing this critical theme, Ellen MacArthur, Founder & Chair of Trustees of the Ellen MacArthur Foundation, world record-breaking sailor and circular economy advocate, joins Christiana to share an exclusive conversation as part of a collaboration between The Circular Economy Show and Outrage + Optimism.   Together they consider what's next for the global plastics treaty, get excited about the role of the private sector in tackling plastic pollution, and highlight how the visibility of plastics can help capture public attention on climate. Before you go… Listener Survey Help shape the podcast for 2025! If you haven't yet completed our annual listener survey, we'd be so grateful if you can spare 10 minutes to complete it here.   Tell us what you like, what you don't like, and what you want more of from Outrage + Optimism.   NOTES AND RESOURCES   GUEST Dame Ellen MacArthur Website | Twitter (X)  Ellen MacArthur Foundation Website | LinkedIn | Facebook | Instagram | Twitter (X)  The Foundation works to accelerate the transition to a circular economy, if you'd like to find out more, the Foundation's podcast ‘The Circular Economy Show' talks to experts from across industry, governments and academia to hear first hand about how the circular economy is being developed and scaled.   December Mailbag Episode  We would LOVE to hear your questions for our end of year listener Mailbag episode. Whether it is your questions on our most recent How to Live a Good Life series, questions on the recent COPs or everything and anything in between. Please either:  Send us an email: contact@globaloptimism.com with Climate Questions: December Mailbag in the title. Visit our social media pages and drop the question in the comments.  Alternatively, if you want the chance for your message to be played on the show, record a message for us here Learn more about the Paris Agreement.   It's official, we're a TED Audio Collective Podcast - Proof! Check out more podcasts from The TED Audio Collective   Please follow us on social media! Instagram | LinkedIn

In this special episode of The Circular Economy Show, we're sharing a conversation between Ellen MacArthur and Christiana Figueres from the climate podcast Outrage + Optimism.Christiana was Executive Secretary of the United Nations Framework Convention on Climate Change from 2010 to 2016, where she oversaw the delivery of the historic Paris Agreement. In this episode, the pair reflect on the outcomes of the INC-5 negotiations for a global plastics treaty, the role businesses play in addressing plastic packaging pollution, and why a global, legally-binding treaty is necessary to address this global challenge.Listen to episode 165 to find out more about why the INC-5 negotiations matter, or visit the Ellen MacArthur Foundation website.Find out more about a circular economy for plastic.Check out the Outrage + Optimism podcast.

In this episode, we discuss the Ellen MacArthur Foundation's latest publication, The circular economy: A 'triple play' solution for achieving China's climate objectives. We'll explore how adopting a comprehensive circular economy framework can play a pivotal role in achieving both China's climate and economic goals. Lei Chen and Seb Egerton-Read highlight the triple play benefits of applying the circular economy in China. These include reducing greenhouse gas emissions in line with the country's climate goals, securing the supply of critical raw materials for the renewable energy transition and transition to electric vehicles,  and the increased resilience of China's economy.Head over to our website to read the full report mentioned in this episode.  If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. 

Circular economy may seem like common sense - why waste resources when we could reuse them for something else? Well, it's apparently difficult to conduct circular business practices in a linear system. Ken Webster served as innovation manager at Ellen MacArthur Foundation during its formative years, and many look to him as one of the true pioneers in the field. Heja Framtiden met Ken Webster during an event at the Swedish circular IT company Inrego to pick his brain about where we go from here . What does he mean by "wealth of flows", "maintaining capitals" and "closing the liability loop"? Listen to this fascinating conversation to find out. // Podcast host: Christian von Essen // Learn more at hejaframtiden.se and subscribe to the newsletter (still in Swedish only).

At the end of this month in Busan, Korea, INC-5 will take place. For the fifth and final time, the United Nations international negotiating committee will reunite to create a legally binding global treaty that ends plastic pollution.In this episode, Marta Longhurst, the Ellen MacArthur Foundation's Global Treaty Manager, tells us what opportunities a well designed treaty could unlock to tackle the world's plastic waste crisis.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. 

I'm not a financial advisor; Superpowers for Good should not be considered investment advice. Seek counsel before making investment decisions.Watch the show on television by downloading the e360tv channel app to your Roku, AppleTV or AmazonFireTV. You can also see it on YouTube.When you purchase an item, launch a campaign or create an investment account after clicking a link here, we may earn a fee. Engage to support our work.Devin: What is your superpower?Maneesa: I would say my superpower is an inability to give up.Food waste is the largest contributor to the municipal waste stream, yet it's managed with century-old methods like trash chutes and compactors. This is where ZeroDay, under the leadership of CEO and co-founder Maneesa Wijesinghe-Nelken, steps in. ZeroDay's solution: robotics and automation designed to handle food waste at the source, within urban buildings like hotels, offices, and restaurants. This innovative approach offers both a reduction in labor and a decrease in the operational expenses associated with traditional waste management.ZeroDay's technology compresses food waste into manageable blocks wrapped in a special bio-wrapper. “Our machines achieve significant volume reduction by up to 75 percent,” Maneesa explains, “which cuts down on the truck trips needed to collect and transport waste, ultimately lowering costs for composting or biogas production.”The potential impact of this innovation is immense. Food waste in landfills emits methane—a greenhouse gas approximately 80 times more potent than CO₂ over a 20-year period. By diverting food waste from landfills and into sustainable processes like composting and biogas production, ZeroDay contributes to reducing urban carbon footprints.Based in New York City, where waste management challenges are pervasive, ZeroDay is piloting its technology in an environment ripe for change. Maneesa envisions scaling this model to other major cities, where food waste management remains a pressing issue.tl;dr:* Today's episode highlights ZeroDay's robotic solution that compresses food waste into sustainable, compact blocks.* Maneesa explains how ZeroDay's technology reduces landfill waste and methane emissions significantly.* ZeroDay's automation helps urban buildings manage food waste more efficiently, saving labor and operational costs.* Maneesa's unshakeable optimism drives her to overcome challenges and create impactful technology solutions.* ZeroDay is currently piloting its waste management technology with business customers across New York City.How to Develop Relentless Determination As a SuperpowerManeesa's superpower is a relentless determination to succeed. She describes herself as “a blind optimist” who refuses to give up, driven by an unwavering belief that she'll overcome any obstacles. This internal drive allows her to push through challenges and keep moving forward, even when the path isn't clear.An example of Maneesa's relentless determination is her experience building ZeroDay's first working prototype. Despite limited experience in hard tech, she and her co-founder faced the intense challenge of building a robotic food-waste processing machine in a month for a demonstration. Maneesa's commitment was so deep that, even after injuring herself on a circular saw, she persisted and completed the prototype. Their efforts led to a successful demo that generated significant interest from businesses and validated their concept despite the grueling process.Tips for Developing This Superpower:* Cultivate blind optimism by finding an inner voice that reminds you success is possible.* Embrace spirituality or meditation practices to build resilience and maintain focus.* Approach challenges with an open mind, seeing each one as an opportunity to learn.* Believe in the purpose behind your work to fuel your drive, even in tough times.Closing Paragraph:By following Maneesa's example and advice, you can make relentless determination a skill. With practice and effort, you could make it a superpower that enables you to do more good in the world.Remember, however, that research into success suggests that building on your own superpowers is more important than creating new ones or overcoming weaknesses. You do you!Guest ProfileManeesa Wijesinghe-Nelken (she/her):CEO & Co-founder, ZeroDayAbout ZeroDay: ZeroDay automates the archaic food waste management system in businesses, allowing them to save money, comply with regulations, and prevent food waste from entering landfills.Website: www.zeroday.lifeBiographical Information: Maneesa previously served as the Director of the Regenerative and Circular Economy Lab, a think tank at the University of Oxford's Smith School of Enterprise and Environment. In this role, she collaborated with large corporations such as Nike and Unilever and small local organizations to develop and implement circular business solutions on various scales. She is also a fellow of the Ellen MacArthur Foundation and has completed a study to earn the "From Linear to Circular" professional certification. She holds an MBA from the University of Oxford, specializing in circular business models. Before this, she was an early employee at disruptive tech companies such as Datadog and Okta, focusing on technical solutions and enterprise sales. Maneesa's educational background includes a Bachelors in Physics and Electrical Engineering from Northwestern University. As a native of Sri Lanka, she has firsthand experience of the environmental damage caused by the waste crisis, including witnessing the 2017 Meethotamulla garbage dump disaster. Her experiences have fueled her ambition to combat the waste crisis.LinkedIn: linkedin.com/in/maneesawn/Support Our SponsorsOur generous sponsors make our work possible, serving impact investors, social entrepreneurs, community builders and diverse founders. Today's advertisers include FundingHope, Mivium, Abby and The SuperCrowd Mastermind Group. Learn more about advertising with us here.Max-Impact MembersThe following Max-Impact Members provide valuable financial support to keep us operating:Carol Fineagan, Independent Consultant | Lory Moore, Lory Moore Law | Marcia Brinton, High Desert Gear | Paul Lovejoy, Stakeholder Enterprise | Ralf Mandt, Next Pitch | Add Your Name HereUpcoming SuperCrowd Event CalendarIf a location is not noted, the events below are virtual.* SuperCrowd Mastermind Group, twice monthly on the 1st and 3rd Thursdays at noon Eastern. This group is for entrepreneurs and small business owners interested in raising money from the crowd. Attend your first meeting free!* Superpowers for Good Televised Live Pitch, November 13, 9:00 PM Eastern during primetime. At the event, judges will select their pick, and the audience will select the SuperCrowd Award recipient. Put the date on your calendar to watch it live!* Impact Cherub Club Meeting hosted by The Super Crowd, Inc., a public benefit corporation, on November 19, 2024, at 1:00 PM Eastern. Each month, the Club meets to review new offerings for investment consideration and to conduct due diligence on previously screened deals. To join the Impact Cherub Club, become an Impact Member of the SuperCrowd.* SuperCrowdHour, November 20, 2024, at 1:00 PM Eastern. Each month, we host a value-laden webinar for aspiring impact investors or social entrepreneurs. At November's SuperCrowdHour, Devin will explain six common investment types you need to understand before you can invest like a pro. Free to attend.Community Event Calendar* Successful Funding with Karl Dakin, Tuesdays at 10:00 AM ET - Click on Events* Community Revitalization, Thursdays, 10:00 AM Eastern.* Crowdfunding Unlocked, WorldTree, Thursday, November 14 at 3:00 ET/Noon PT. Devin Thorpe, Léa Bouhelier-Gautreau and Cathy Key.* Main Street Skowhegan and NC3 Entrepreneur Finance Workshop Series, September 17 - November 19, 2023.* 2025 Earthshot Prize Application window open through November 15, 2024. Apply today!* Asheville Neighborhood Economics, date TBD following impact of Helene.If you would like to submit an event for us to share with the 8,000+ members of the SuperCrowd, click here.We use AI to help us write compelling recaps of each episode. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe

In this episode with Karri Koskela, CEO of Wihuri Packaging, we dive deep into the topic of plastics recycling, including the regulations charting a path for closed-loop recycling and, specifically, the critical role sustainable packaging will play in these efforts. Wihuri's packaging division comprises two international brands: WIPAK in Europe and Asia and WINPAK in North America. Karri explains how revolutionary digital watermarking technology available today can effect change and help us achieve global circularity goals.Key Takeaways:(01:12) WIPAK's mission: sustainable packaging for a cleaner future.(05:23) Digital watermarks can double recyclability rates.(08:47) Watermarks enable data visibility post-sale.(09:30) The data-driven business potential of digital watermarks.(15:16) Digital watermarks are scalable globally across regions.(18:00) Europe risks falling behind on sustainability efforts.(21:59) Clear ROI from adopting digital watermarks.(24:00) Solving sustainability issues today for future generations.(31:17) WIPAK's commitment to achieving carbon neutrality.Resources Mentioned:Karri Koskela -https://www.linkedin.com/in/karri-koskela-4133615/Wihuri Packaging -https://www.linkedin.com/company/wipak/Sustainable Packaging Summit -https://www.packagingsummit.earth/HolyGrail 2.0 Digital Watermarking Initiative -https://www.digitalwatermarks.eu/AIM - European Brands Association -https://www.aim.be/Ellen MacArthur Foundation -https://www.ellenmacarthurfoundation.org/PPWR (Proposed Packaging and Packaging Waste Regulation) - https://environment.ec.europa.eu/publications/proposal-packaging-and-packaging-waste_enThanks for listening to Art of the Possible. If you enjoyed this episode, please leave a 5-star review. And be sure to subscribe so you never miss any insightful conversations.#DigitalTransformation #DigitalWatermarking #AuthenticationTechnology

The circular economy can be a powerful climate mitigation strategy. But what about the other side of the climate action coin? In this episode, we explore the connection between circular economy activities and climate adaptation outcomes.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

Is the circular economy just another form of sustainability? In this premiere episode of the Circular Curious season, Emma Elobeid and Lou Waldegrave explore the key overlaps and core differences between sustainability and the circular economy and discuss some of the common pitfalls in conflating these two vital yet distinct practices. Would you like to learn more about the key ideas that form the circular economy? Head to our website for more information.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. 

Ever wondered what the difference is between sustainability and the circular economy? Or whether circular economy activities can help us adapt to the effects of climate change at the same time as tackling it at source? Have you ever considered what we really mean by designing for durability? In this season of the Circular Economy Show for the circular curious, we'll be talking around the edges, peeling off some layers, and unravelling some common misconceptions around the circular economy – at both an ideological level and in implementation terms too. 

In this episode of The Circular Economy Show, we uncover the power of collaboration in scaling the design of products that are fit for a circular economy. Host Pippa Shawley is joined by Megan Dawson-Elli, Product Sustainability Manager at Tapestry, and Steven Bethell, Co-founder of Bank and Vogue, to discuss their groundbreaking partnership that led to the creation of Coach's sellout Soho bag. Learn how post-consumer denim, innovative design, and a shared vision resulted in a beautiful product and a life-cycle assessment showing that the repurposed denim had up to a 95% reduction in water usage and up to 80% less carbon emissions than conventional first use denim. Tune in to find out how circular design is fundamental to both circularity and commercial success.Learn more about Tapestry and Bank & Vogue.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. 

With New York Climate Week underway, this episode of the Ellen MacArthur Foundation's Circular Economy Show, dives into the growing momentum of the circular economy in the US.Host Pippa Shawley is joined by Jon Smieja, Vice President of Circularity at Trellis Group and Danielle Holly, North America Lead at the Ellen MacArthur Foundation. Together, they'll discuss the need for systemic change, the opportunities for circular business models, and how this transition can help meet climate goals. Join us as we unpack the opportunities ahead and explore how the US can lead the transition to a circular economy, creating lasting environmental and economic benefits.Do you want to learn more about the different sources mentioned in this episode? Head over to the Ellen MacArthur Foundation website to learn more about the Foundation's Industrial Decarbonization Report. And don't forget to subscribe to the Ellen MacArthur North America newsletter to keep up to date with new developments in the circular economy in North America.Learn more about the work Trellis does to accelerate the just transition to a clean economy in the US.If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

In this episode of the Ellen MacArthur Foundation's Circular Economy Show, we'll explore the critical relationship between a healthy economy and a thriving natural environment. With biodiversity declining at unprecedented rates, we will delve into the Foundation's latest report, "Building Prosperity: Unlocking the Potential for a Nature Positive Circular Economy for Europe." We'll be joined by Julia Okatz, a director at Systemiq, who led the analysis for the report, and Joss Bleriot, the Foundation's Executive Lead for Policy and Institutions. Together, we will explore the report's key findings, illustrating how cities and built environments can contribute to a circular economy that benefits both nature and people. Discover how innovative nature-enhancing strategies can transform urban spaces, reduce material consumption, and regenerate nature, all while creating economic opportunities. Do you want to know more about the Building Prosperity report? Head to our Building Prosperity page to learn more. Head to our website to read the transcript for this episode. Want to watch this episode? Find it on YouTubeIf you enjoyed this episode, please leave us a review, or leave us a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy. 

Get ready for the launch of our new season on The Circular Economy Show! Join us as we explore wider outlooks for the circular economy. We'll hear about the case for a circular economy in the US and how rethinking the way we build in Europe offers huge potential for change. Plus we'll explore how collaboration, when done right, can help companies scale their circular ambitions.The new season starts on Tuesday 16th July. Subscribe now wherever you get your podcasts, or if you prefer to watch your shows, then you can catch the Wider Outlooks season on YouTube and Spotify.

Christiana Dujardin, who works within the Materials & Circular Economy Platform at Systemiq, served as lead analyst on a 2023 Ellen MacArthur Foundation report all about returnable reusable packaging and its economic and environmental impact compared to single-use, called Unlocking A Reuse Revolution - Scaling Returnable Packaging. She sits down with guest host, Upstream's Policy Director Sydney Harris, to share key insights from the report on how we might design a returnable packaging system that can compete economically, environmentally and experientially with single-use. Resources: Unlocking a Reuse Revolution - paper overview and downloadReuse Solutions Network meeting summaryJoin the Reuse Solutions NetworkSystemiq

Today, we're bringing you one of our favourite past episodes. Last year, the FT's fashion editor Lauren Indvik made a pledge that surprised us. She vowed to buy just five new items of clothing and shoes all year long. The number comes from a study that says in order to stick to the Paris Agreement's goals, five new items of fashion a year is the optimal goal for those who live in the world's richest countries. Lauren tells Lilah how the experiment went and whether she stuck to five things. She also shares her tips for buying fewer new clothes. -------We love hearing from you. Lilah is on Instagram @lilahrap. You can email the show at lifeandart@ft.com.Register now for the FT Weekend Festival, and claim £24 off your pass using promo code FTPodcast at: ft.com/festival-------Links (all FT links get you past the paywall): – Lauren's article about the ‘five things pledge' and how it went: https://on.ft.com/4aO1WV3– Lauren recommends using TheRealReal for second-hand luxury clothes in the US; in the UK she shops the Vestiaire Collective– The report from the Hot or Cool Institute that inspired Lauren: https://hotorcool.org/unfit-unfair-unfashionable/– Lauren also mentions the Ellen Macarthur Foundation: https://www.ellenmacarthurfoundation.org/– Lauren is taking a break from her Fashion Matters newsletter while she is on parental leave, but you can start receiving it when she's back if you sign up now: https://on.ft.com/48QdvJv-------Special FT subscription offers for Life and Art podcast listeners, from 50% off a digital subscription to a $1/£1/€1 trial, are here: http://ft.com/lifeandart Hosted on Acast. See acast.com/privacy for more information.

When it comes to thinking about sustainability - and more specifically, sustainability goals around plastic reduction, we knew that Sander Defruyt, the Lead of the New Plastics Economy Initiative at the Ellen MacArthur Foundation was the person to talk to.Sander took such a systems approach to all the issues - and talked on so many important topics, like the global plastics treaty, the challenges recycling causes, and his team's mission to transform the global economy to a circular economy. Enjoy this conversation!Never miss an episode by following us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!Don't forget to⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ turn on notifications⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠leave us a review⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Good Garbage Episode 61Presented by Pakka

Globally, we throw out about 92 million tons of clothing each year according to an analysis of data by The Ellen MacCarther Foundation. That discarded clothing ends up either in landfills or is burnt, both of which have undesirable environmental impacts. While many clothing materials are biodegradable in their original form, most clothing today is made up of a blend of different fibers, and once blended, it's hard to break down. What's the solution here? Jules Lennon, fashion lead with the Ellen MacArthur Foundation, joins The Excerpt to discuss innovations and best practices in the way we address textile waste.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At the heart of the circular economy is the need to retain the value of goods and materials, so that we can slow down the use of the Earth's resources. Selling performance instead of products could be a way to achieve this. In this season's finale, we'll discuss this and other insights from Walter Stahel, author of The Performance Economy. Join us as we discuss how retaining the value of goods and materials can transform industries, boost job creation, and reduce greenhouse gas emissions. We'll explore the idea of sustainable taxation, and learn why selling performance, not products, could be the future.If you like this episode, please leave us a review, or leave us a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

In nature, symbiosis refers to two or more species benefiting from living closely together. In this episode, we explore how the same thing can happen in business, through something called industrial symbiosis. We're joined by Lisbeth Randers from Kalundborg Industrial Park, one of the best-known examples of industrial symbiosis. Plus, Radu Godina, Associate Professor at NOVA School of Science and Technology, highlights the potential of industrial symbiosis in a circular economy by sharing resources and reducing waste within a local community. Hosts Colin and Pippa discuss the financial incentives, environmental benefits, social advantages, and challenges of this school of thought that has shaped the circular economy as we know it,If you like this episode, please leave us a review, or leave us a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.

In today's episode, we're placing nature in the centre of the conversation. Joined by Sean Quinn, Director of Regenerative Design at HOK, we're exploring the role of regenerative design in creating infrastructures that are in harmony with our communities and the planet.Notes: In today's episode, we're placing nature in the centre of the conversation. Joined by Sean Quinn, Director of Regenerative Design at HOK, we're exploring the role of regenerative design in creating infrastructures that are in harmony with our communities and the planet and the importance of building technologies that restore natural systems instead of overpowering them. But we're not stopping there, join us as we discover an exciting case study that uses regenerative design. Do you want to know more about Building Prosperity, the Foundation's report mentioned in this episode? Head to our Building Prosperity page to learn more. If you enjoyed this episode, please leave us a review, or leave us a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.