Unique Impressions

In today's episode, we’re discussing communication breakdowns and how to prevent them from happening inside of a PR agency.You might think that as professional communicators, we’re also experts at interpersonal communication between team members or clients. It's a completely different skillset, though, and one that doesn’t come naturally to most because it requires we flex different muscles than our PR & marketing skills. Listen in for three tips to prevent communication breakdowns to ensure we're the most effective and efficient PR professionals we can be.

Today, we’re talking about the one skill set that every PR professional needs, yet no one in the industry ever talks about it.This skill propelled my PR career further than anything else, and developing it is what I consider the number one thing that helped supercharge my success.

Sometimes it can feel like chaos is the norm in the PR industry. That seems especially true right now with everything that's going on in the world. In today's podcast, we're highlighting the skills that PR professionals really need to thrive during times of chaos. Throughout the episode, we discuss: What a "yes and..." mindset is and how to apply it to our professions to help our own careers, the companies we work for and the clients we serve thriveThe story behind how I created our E.S.P. framework, which serves as the foundation for every training inside our training system for PR professionalsThe skills that most PR pros don't focus on developing, but actually make the biggest difference in our careers

Everyone in the PR industry is wondering what our next version of "normal" will look like, and agency leaders are strategizing how to prepare their firms for the future.We've been pouring over research, consumer response to the pandemic and how the PR industry has adapted. With this data, we’ve compiled a white paper detailing the trends that will keep PR agencies relevant over the next decade as we reshape our industry.Listen in on today's episode where we go in depth on 3 of the top trends highlighted in our white paper. To get the full white paper "6 trends Keeping PR Agencies Relevant in the Decade Ahead," visit PRwhitepaper.com.

Impostor syndrome is one of those things we all experience, but when you’re feeling it, it seems like you’re the only one. I love pulling the curtain back and talking about these tough topics so we can all make strides in our careers. In this episode, I share my #1 tip for stopping impostor syndrome right in its tracks.

For this week's episode, I'm spilling the tea on what it takes to build your career in PR & marketing. I gathered questions from budding PR & marketing pros and am sharing detailed answers--we cover everything from internships, building your network, skills you didn't learn in school but should have, and more.

Recessions are scary, but they happen without fail--on average, once every 10 years. Instead of feeling as though a recession will shrink or stall your career, there are strategies we can use to grow our careers during economic downturns.In today's episode, we're discussing how to prepare for recessions and use them for you to build your career.

If you work inside a PR, marketing or social media agency, you know that client management is just as important as the actual service you provide.At it's core, providing excellent client service is the same no matter the size or type of company you're working with. In today's episode, we discuss the 3 myths that are negatively impacting your ability to up-level client service. Listen in to uncover what they are.

If you're feeling stressed in your PR career, it isn't all in your head. A recent survey named public relations the #8 most stressful career field. It's no wonder we're facing burnout in epic proportions. So, what are we to do? There's one simple exercise that can help you avoid that dreaded career burnout, while also 10x-ing your results. To find out what it is, listen in to this week's episode.

This episode is part of an ongoing series called: WTFDID. Which stands for, “what the eff do I do.” We’ll be tackling some of the more difficult and challenging aspects of working in the PR and marketing industries. And today, we're discussing what the 'eff do I do when I'm not getting any results. If you’ve ever had an instance where a social media campaign is falling flat, you’re getting radio silence on a pitch you’ve sent out to the media, you’re hosting an event and no one is RSVP-ing...Or anything similar, this episode is for you.

"Fake it till you make it." This is such a common piece of advice that we see all over the internet in reference to female empowerment, being a #girlboss and building your career. Today, were going to talk about why that mentality is actually holding you back. And instead, other mantras and success quotes you can keep in your back pocket for when you need a dose of inspiration.

In this week's episode, we discuss professional development, why the current model is broken, and what we can do to fix it. With the goal of helping us all create more success and less stress in our careers, we'll cover: Creating a professional development planWho should take ownership of that planHow to best use the resources we have to implement a professional development strategyThe advice we should listen to and the advice we should ignore when it's to professional development

In today's episode, we're talking about manifestation. It’s been a key factor to the success I’ve had in my career, but I rarely talk about it. Today we’re changing that.We'll discuss:What manifestation is and isn'tHow you can use it to achieve your own career success Practical tips on how to integrate it in your daily lifeHow it's worked in my own career (in particular, around making more money)

On today's episode, we’re chatting about mentors. This is a hot topic in the PR industry especially. "Find a mentor" is such common advice in the early years of our careers, but they're not so easy to find.And actual mentorship looks a lot different in real life versus what we hear about or see on TV. Listen in for how you can still thrive without a traditional mentor and the types of support you can seek out in your career.

Raise your hand if you’ve ever had difficulty getting an interview or getting hired for a new job. We all have. Getting a job can be a full-time job in itself. In this episode, I share advice and guidance for anyone looking to get hired in a PR or marketing role.

This is a very personal part of my professional journey and a turning point in my career.To outsiders, it probably looked like I was on top of the world with a thriving career. But, when I found myself working nonstop, I experienced severe burnout. Eventually my body gave me a sign that I needed to change--now. In this episode, I'm sharing what I learned from this experience and how other PR and marketing pros can do it differently.

When we think of a successful PR and marketing professional, we usually envision someone who is bubbly, outgoing, the life of the party and commands the attention of a room. Because this is what most of us picture when we think of PR & marketing pros, it's the exact reason why those are the most common examples of success. Of course, people who have those qualities can be really successful in this industry, but there is definitely a place (and a need) within PR agencies, marketing firms and corporations -- and every other kind of business -- for marketers who are introverted.Listen in on this episode to hear how introverts can use what comes naturally to succeed in their careers.

In the PR, marketing and social media industries "build your personal brand" is such common career advice. We see resumes that are beautifully designed with a gorgeous cohesive color palette. Instagram feeds for our careers that are curated with so much care and detail.Now, if you're doing this, it doesn't necessarily mean you need to stop what you're doing right now. But a color palette, Instagram feed and head shots won't get you paid. They won't get you hired, and they won't get you clients either.What will instead? Listen in on this episode to find out.

Welcome to the introduction episode of Unique Impressions - a new podcast for PR & marketing pros.In this episode, we're sharing the 4-1-1 on what Unique Impressions is all about.This podcast is focused on career + professional development for the PR, marketing and social media industries, and will support professionals who want an expert resource to up-level their career success. The inspiration for Unique Impressions comes from your host Shauna Nuckles' own path to manifest success. When starting her career, she did everything “right” to set herself up to succeed Still, the professional world was so different. Despite all of the information out there, she was figuring out a lot on her own.In this podcast, she's sharing the lessons she's learned along the way, creating the go-to community she wished she'd had during the early years of her career.