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In this episode of Excess Returns, we welcome back Rick Ferri, founder of Ferri Investment Solutions and host of the Bogleheads on Investing podcast. Rick shares timeless insights on the evolution of an investor's education, the pitfalls of complexity, and how to build portfolios that are simple, low-cost, and behaviorally sustainable. The discussion covers how investors can think about macro forecasts, indexing, factors, international diversification, and the right withdrawal rates in retirement.Topics covered:Why macro forecasting rarely works as a long-term investment strategyThe four stages of the index investor's education: darkness, enlightenment, complexity, and simplicityHow financial advisors and Wall Street profit from unnecessary complexityThe case for international diversification and how to size it correctlyThe pros and cons of factor investing and why behavioral discipline matters more than factors themselvesWhy passive investing isn't “too big” and why indexing works over timeHow to think about valuations and investor psychologyTips, gold, and how to think about inflation protectionRethinking the 4% withdrawal rule and why goals for heirs matter more than formulasThe one piece of advice Rick would give to young investors todayTimestamps:00:00 Introduction and the four stages of an index investor03:00 Why macro forecasting fails as an investment tool07:00 The evolution from complexity to simplicity13:00 Complexity as job security for advisors18:00 Should investors own international stocks?23:00 The behavioral challenge of factor investing32:00 Is passive investing too big?34:00 What to do (and not do) with market valuations37:00 Managing investor behavior through small adjustments39:00 Inflation, TIPS, and the role of gold46:00 Why indexing works and what makes it unbeatable49:00 The 4% rule and smarter withdrawal strategies57:00 Advice for young investors and what Rick wants his legacy to be

Send us a textThis episode is a rerun.In this fascinating episode of Being an Engineer, our host Aaron Moncur sits down with Greg Mark, a visionary entrepreneur who revolutionized 3D printing with Markforged and is now transforming design workflows with his AI company, Backflip. Greg shares insights into his entrepreneurial journey, technological innovations, and the power of persistence.Main Topics:The origin story of Markforged and carbon fiber 3D printingInnovative design principles in manufacturingBackflip's AI-driven approach to converting 3D scans to CAD modelsEntrepreneurship, product development, and market strategyThe importance of reliability and focusing on core product featuresAbout the guest: Greg Mark is a trailblazer in engineering and entrepreneurship, renowned for pioneering innovations that push the boundaries of technology. Currently serving as the Founder and CEO of Backflip, Greg is transforming how we create beautiful, functional objects using AI in a world that is inherently 3D. His latest venture follows a series of impactful contributions to engineering and manufacturing, most notably as the founder of Markforged. There, he invented carbon fiber and mixed metal 3D printing, a technology now deployed globally, including on the International Space Station and by major players like BMW and Tesla.An MIT-trained engineer with both bachelor's and master's degrees in aeronautics and astronautics, Greg's journey started with bold ventures such as Aeromotions, a company that brought high-performance aerodynamics to the fastest cars on the track. His leadership at Genasun redefined off-grid solar power with advanced electronics, and as an advisor to startups like Genesis Therapeutics and Rotor Technologies, Greg continues to mentor innovators tackling the toughest challenges in industries from drug discovery to remote flight.Links:Greg Mark - LInkedInMarkforged WebsiteBackflip.ai Website Click here to learn more about simulation solutions from Simutech Group.

If you've ever wondered how faith and technology could coexist or how to build a business that serves both God and the world, this conversation will expand your definition of success. We talk about the divine orchestration behind every so-called coincidence, and how aligning purpose with business can transform your entire path. Most entrepreneurs chase freedom through control. The next launch, the next system, the next metric. But what if real freedom came from surrender? What if your strategy started with prayer? In this episode, I sit down with Matthew Potter, co-founder of Pray.com, to explore how faith, purpose, and innovation can merge into a global mission that changes lives. Matthew shares his journey from being adopted as a child to meeting Steve Jobs, building one of the most successful real estate app companies in the U.S., and ultimately answering God's call to create Pray.com, a platform blending prayer, science, and technology to support millions around the world. Together we exploreHow divine timing guides your callingWhy surrender is the most powerful business strategyThe science behind prayer and mental healthHow to find peace and purpose in seasons of uncertaintyThe difference between building for profit and building for God I also share how Matthew's story mirrors my own journey, where success stops being a checklist and becomes a spiritual practice. Because when you align your business with your purpose, impact stops being something you chase and starts being something you embody. This conversation is for every leader ready to merge purpose with prosperity and let their mission become their ministry.

Bob Moats and Mike Wiemuth are back to preview the 2025-26 college basketball season, diving deep into IU's transformed roster under first-year coach Darian DeVries and analyzing the landscape of college hoops in the NIL era. Even with football still riding high in Bloomington, it's time to turn attention to the hardwood.Segment 1: The Big Money ConversationThe hosts discuss the seismic shifts in recruiting and compensation:Cignetti's $3 million raise and IU football's impact on the athletic departmentOhio State reportedly paying Anthony Thompson $3+ million while their head coach makes $2.5 millionWhy IU's "whiff" on Thompson was actually smart strategyThe psychology of the hot seat driving desperate roster decisionsSegment 2: Indiana Basketball Deep Dive - The DeVries SystemBob and Mike break down what makes DeVries' approach fundamentally different:Offensive EvolutionPick-and-roll revolution with multiple skilled ball handlers creating unpredictabilityScreener deception making the screener a weapon againThe passing upgrade: Two players with 30%+ assist rates (first time in 15 years)Conceptual principles vs. rigid sets from the past decadeThe Defense QuestionWest Virginia's top-20 defense proves DeVries can scheme effectivelyTucker DeVries as a "free safety" goading turnoversWhy size concerns about IU's bigs might be overblownRoster ConstructionExperience over elite talent: The sweet spot model in actionTeam chemistry from players who've already played togetherTranslatable skills from mid-majors to high-majorsSegment 3: Big Ten and National LandscapePurdue: Highest floor in the country but ceiling questions remain with Braden Smith's penetration limitationsHouston: Kelvin Sampson's shocking three five-star haul after landing just two in 17 yearsMichigan: Portal royalty additions but can Elliot Cadeau finally live up to his potential?Kentucky & Louisville: Pope's spending spree vs. Pat Kelsey's three-point shooting arsenal that could set recordsIllinois: "The Belgrade of the Corn Belt" with multiple Balkan players including both Visic brothersIowa & Minnesota: The Battle of the Drake Boys - seven former Drake players split between IU and Iowa as the Big Ten moves away from traditional Painter/Izzo/Bo Ryan modelsSegment 4: The Clarity Problem - NIL Era QuestionsBig schools now poaching from each other (70% to 30% flip in three years)The $12-15 million championship roster questionSweet spot vs. superstar models after Florida's unconventional title runEconomic limits forcing strategic choices even at major programsBob and Mike promise more Moneyball conversations about roster construction, an upcoming chat with author William Murphy about IU basketball history, and continued analysis as DeVries' system meets Big Ten competition.On the mics: Bob Moats and Mike WiemuthThis episode brought to you by the Back Home Network. Check out all BHN content on YouTube and backhomenetwork.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week on The Fin podcast, Edmund Tadros and Paul Karp on Deloitte’s stuff-up, why it became a global story and what it means for the way we use, and value, AI.This podcast is sponsored by SalesforceFurther reading: ‘Oversight was not followed’: Deloitte apologises for AI reportThe firm will discipline personnel over a report that had to be reissued after they failed to vet incorrect AI-generated material in the document.Deloitte’s AI scandal shows consultants need a new strategyThe saga also raises existential questions: for consultants, AI is both a major opportunity and a threat that directly undermines their premium fees.Deloitte to refund government, admits using AI in $440k reportDeloitte will issue a partial refund to the government after admitting that artificial intelligence had been used in the creation of a report littered with errors.See omnystudio.com/listener for privacy information.

What if the secret to success wasn't hustle — but heart?In this episode, Tyler Jorgenson sits down with Steve Ramona, host of Doing Business with a Servant's Heart, to unpack how relationships, service, and generosity have fueled his decades-long entrepreneurial journey. From working the front desk at a health club to closing billion-dollar renewable energy deals, Steve's story proves that when you lead with integrity and gratitude, abundance follows.They dive into everything from the early lessons he learned from his father and mentors, to why The Wealthy Barber changed his life, to how the “law of increase” and “law of expectation” transformed his approach to business and purpose.This one's a masterclass in connection, action, and faith — delivered with real-world wisdom and plenty of laughs.In This Episode You'll Learn:Why building relationships is the most valuable business strategyThe lesson that turned $100 into $68,000 — and a lifelong philosophyThe importance of asking, listening, and following throughHow to serve others without enabling or depleting yourselfWhy abundance and stewardship can coexist — and how to align bothThe mindset shift that took Steve from small business owner to billion-dollar partnerships

In this episode of the DrMarketingTips Show, Jennifer and Corey take a step back from the day-to-day marketing grind and zoom out to look at the bigger picture: strategic planning for medical practices.This isn't your typical "set some goals and hope for the best" conversation. Instead, we'll walk through a practical, repeatable framework that helps medical groups plan for growth, mitigate risk, and build alignment between marketing and business strategy.They also share real examples from the field and introduce a new free one-hour planning session that offers practices a data-backed roadmap for the year ahead.Tune in to Discover:Why celebrating reviewing wins and losses is the first step to smarter planningHow to turn vague goals into measurable KPIs that drive growthThe most common blind spots in medical marketingWhat to include in your scenario planning to reduce risk and stay flexibleWays to use data analysis (website traffic, heatmaps, reviews, social metrics) to guide strategyThe importance of aligning marketing with HR, staffing, and physician recruitment goalsResources & Links:Interested in a free one-hour planning session to review your analytics, identify blind spots, and develop a marketing roadmap for 2026? Book a time and let us know you heard about the offer on the show.

In this special collaboration episode, Business of Drinks teams up with Park Street Insider host Emmett Strack to tackle one of the biggest questions in the drinks industry: How does distribution actually work — and where is it headed?From the end of Prohibition to today's fractured and consolidated landscape, co-hosts Erica Duecy and Scott Rosenbaum join Emmett to break down what every drinks entrepreneur needs to know about navigating the middle tier — and what the next decade might look like for beverage alcohol, non-alcohol, and THC brands alike.Together, we explore the systems, players, and shifting power dynamics that shape whether brands scale or stall — and share the most useful lessons for anyone working to grow a drinks business today.We discuss:

In this episode of Your Dream Business Podcast, I'm letting you right into the backstage of my recent launch for the Grow Launch Sell program. I share what went on in the bootcamp and masterclasses I ran, and I walk you through both the wins and the challenges I faced. I also break down the numbers — from ad spend to email stats to conversion rates — so you see the full picture of how the launch performed. More than anything, I want you to see how I'm treating each launch as a learning opportunity. I talk about what I'm going to keep, what I'll change next time, and why I believe in leaning into personal sales calls, leveraging current members, and scaling ad investment when the time's right. What You'll Hear How I designed my bootcamp + masterclass strategyThe marketing and promotional tactics I used to drive attentionThe raw numbers - ad spend, opens and click rates, conversions, and moreWhat surprised me (for better or worse), and what I'm going to adjust next timeWhy I believe sales calls and involving my existing members are powerful toolsMy plan for increasing ad budgets and refining strategy in future launches Key Insights I Want You to Walk Away With Transparency builds trust. Sharing your struggles and lessons alongside wins makes your business more human.Metrics are your anchor. Knowing how much you spent, what converted, what didn't — it all matters.Constant iteration. Every launch is an experiment. I'm always refining and improving.Human connection still wins. I've seen firsthand how sales calls and having current members talk about their experience make a difference.Strategic scaling. I'm careful about how and when to increase ad spend — but I don't shy away from it when the data supports it. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Check Hannah Isted on Website FREE Webinar Blueprint Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or

Send Katie a Text Message!! Hey designers, it's Katie Decker Erickson, and today I'm giving you something totally different — no fluff, no hype, and no sugarcoating. This is your five-minute State of the Industry for interior designers, and a heart-to-heart about what's really going on behind the pretty photos and Pinterest boards.Because let's be honest — the economy isn't doing us any favors right now. Margins are tight, clients want miracles for pennies, and too many designers are drowning in ideas instead of action. So today, I'm breaking down what's actually happening, why inspiration alone won't save your business, and what it's going to take to not just survive, but win in this season. IN THIS EPISODE, I TALK ABOUT:The real numbers behind the 2025 design economy (spoiler: it's not great)What the data from Barron's, the Wall Street Journal, and the NFIB optimism index really means for usWhy “attitude + affirmation” isn't a business strategyThe biggest traps I'm seeing designers fall into right now — undercharging, over-consuming, and constant pivotingHow I'm shifting my own business to adapt (and how you can too)A preview of my upcoming 3-part series and live workshop to help you implement — not just learn — strategies that work in this market We don't need more motivation. We need clarity, accountability, and a plan that actually makes money. This industry is at a crossroads — and if you're ready to stop waiting for things to “get better” and start taking control, this is where it starts.Connect with Katie LinkedInBusiness Strategy Sessions for Interior Designers Free Resources for scaling your interior design firmWebsite

This one's for every woman who's ever felt like slowing down isn't safe. Laura sits down with the incredible Krista Williams---cofounder of Almost 30, host of Morning Microdose, and author of Almost 30: A Definitive Guide to a Life You Love---to talk about what it really means to live in your divine feminine.They dive into the tension so many of us feel between hustle and flow, between doing and receiving, and how to finally find balance between the masculine and feminine within us. Krista shares her journey from burnout and body shame to grounded self-trust, feminine embodiment, and a deeper relationship with God. Together, they explore how surrendering control can actually create more success, pleasure, and peace.This is an episode about trusting your body, letting go of the rulebooks, and finding safety in softness---even when it feels rebellious. You'll walk away with a whole new understanding of feminine energy, worthiness, and what freedom can look like when you stop trying to earn it.You'll hear:What the divine feminine really means (and why it's not weakness)How to find safety in rest, softness, and slownessWhy balancing masculine and feminine energy leads to more creativity and easeThe truth about healing your body image and ending the "thin = lovable" lieHow spirituality and self-trust can become your ultimate business strategyThe power of asking: "Do my patterns match my prayers?"✨ Ready to join the movement? Become a founding member of the Free the Moms Membership---where we're doing life, motherhood, and growth our way. Visit lauraconley.com to join today.And don't forget to grab Krista's new book, Almost 30: A Definitive Guide to a Life You Love wherever books are sold.Connect with Krista:Instagram: @itskristaWebsite: almost30.comPodcasts: Almost 30 and Morning Microdose Hosted on Acast. See acast.com/privacy for more information.

Well Sh*t. It really is that simple - Episode 175- "How to create when you're dependent on someone else's reaction" is now LIVE!Full Show notes: https://bit.ly/WellShitEpisodeGuideHave you ever found yourself desperately trying to create something with someone else and all you end up creating is more of what your don't want? Join us on a trip through our recent travels as we discuss how easy it is to convince ourself we are doing something we actually aren't and how to successfully cocreate so everyone can get their needs met.In this episode we cover:Serena's failed attempt at creation on the top of a mountainUsing a word doesn't make it trueWhat does desperation tell usTrying to use creation as an avoidance strategyThe common misunderstanding in relationshipsUsing parallel play as adultsThe issue with side stepping an issueThe only way you can actually cocreate with someoneBecoming clear on the outcomeHow to create when the other person isn't in the same space as youEpisode References:The shapes episodes - Episodes 159-169The Drama Triangle episodes -The Victim Approach episode - Episode 159 - How to know if the way you're meeting your needs is disempowering (Shapes 1) - The Victim Approach The Persecutor Approach episode - 160 - How to know if the way you're meeting your needs is disempowering (Shapes 2) - The Persecutor Approach The Rescuer Approach episode - 161 - How to know if the way you're meeting your needs is disempowering (Shapes 3) - The Rescuer Approach The Rescuer Approach harm episode - Episode 162 - How to know if the way you're meeting your needs is disempowering (Shapes 4) - Why the Rescuer Approach is so harmfulThe Empowerment Dynamic episodes - The Creator Approach episode - Episode 163 - How to meet your needs in empowering ways (Shapes 5) - The Creator Approach The Supporter Approach episode - Episode 164 - How to meet your needs in empowering ways (Shapes 6) - The Supporter Approach The Contributor Approach episode - Episode 165 - How to meet your needs in empowering ways (Shapes 7) - The Contributor ApproachThe other "shapes" episodes - Moving from disempowering to empowering - Episode 166 - How to meet your needs in empowering ways (Shapes 8) - How to move from a disempowering approach to meeting your needs to an empowering one The Harm Dynamic episode - Episode 167 - The Harm Dynamic (AKA the abuse dynamic) - focusing on actual harm and the impact of it (Shapes 9) Episode 168 - How do the Interaction Dynamics apply to children and power dynamics? (Shapes 10) Episode 169 - Understanding the shapes in the context of moviesPodcast Episode guide and full show notes: https://bit.ly/WellShitEpisodeGuideFind our website and connect with us on Social Media: https://linktr.ee/theuniversalneeds Hosted on Acast. See acast.com/privacy for more information.

Send us a textMost business owners are playing the wrong game when it comes to growth.They pour time and money into chasing demand—ads, funnels, SEO, keywords—never realizing that the biggest opportunities don't exist in the market yet. They exist in the white space only you can claim.In this episode, I'm pulling back the curtain on the two forces that determine whether your business keeps spinning its wheels or becomes the brand people didn't even know they needed until you showed up:The hidden difference between capturing demand and creating itWhy your sales may be stalling even if you're “doing everything right”The mindset shift that turns your content from background noise into belief-shifting thought leadershipHow to spot where you are leaking energy in your sales strategyThe secret to becoming a Category of One (while everyone else fights over the same scraps)If you've ever wondered why your content feels flat, or why your marketing only lands with people already shopping, this episode will flip the script.With love,Robyn xoP.S. If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood. If you would like to learn more about The Mothered Business Mastermind, click here. Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.comClick here to book your call anytime!

The fear of “bothering” donors has nonprofits sending fewer emails than Sephora sends about mascara. And you know what that means? Fewer emails = fewer donations.In this episode, I'm pulling back the curtain on why silence in your donor's inbox is way more damaging than showing up with short, story-driven emails. I'll tell you why Patagonia, Old Navy, and Jimmy John's can email you daily without you hitting unsubscribe, and why nonprofits should stop hiding behind once-a-quarter newsletters that nobody reads (hello, donor amnesia). This conversation is all about making email fun again and turning it into your #1 fundraising engine. If you're tired of being ghosted by donors, I'll show you how to stay top of mind, raise more money, and build genuine relationships… all from your inbox.Topics:Why “fewer emails” is a myth that's keeping your nonprofit brokeDonor psychology: why silence feels worse than consistent outreachWhat nonprofits can learn from Sephora, Old Navy, and Jimmy John'sHow one org went from $1,600 → $9,000 by shifting their email strategyThe difference between transactional emails (tax receipts) and true connectionWhy good emails build trust while quarterly newsletters build amnesiaHow to create fundraising campaigns that feel like conversationsFor a full list of links and resources mentioned in this episode, click here.Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.Resources: Easy Emails For Impact™: The $5K+ Fundraising Campaign System Purpose & Profit Club® Fundraising + Marketing Accelerator The SPRINT Method™: Your shortcut to 10K fundraisers Instagram, LinkedIn, website , weekly newsletter [FREE] The Brave Fundraiser's Guide: Stop getting ignored. Start raising more. May contain affiliate links

Most business owners think they'll just clean things up when they're ready to sell.Well, as great as that would be, it doesn't work that way.In this episode of The Art of Positioning, M&A attorney Alexandria Seydel and financial advisor Allie Beckmann join Beatrice to break down why 75% of businesses that go to market never actually sell.And it's not market conditions, it's deal killers hiding in plain sight.We cover:Reducing owner dependence.Building a cohesive exit strategyThe deal killer categories making buyers walk away.How business owners can increase their market value.The gaps you can't see that cost millions in future value.Tune in to get a grip on positioning your business as the apple in the eyes of investors and customers alike.-Find gaps in your brand health and performance in 5 minutes with ⁠⁠⁠⁠The Brand Health Audit⁠⁠⁠⁠.-04:52 Increasing Market Value: Key Considerations06:48 Brand Valuation and Rebranding Pitfalls08:03 Exit Readiness and Strategic Planning14:17 Customer Concentration and Operational Systems15:19 Personal and Business Financial Planning18:06 Mindset and Emotional Preparation for Exit31:33 Nitty-Gritty Actions for a Successful Exit39:51 Optimizing Business Operations43:12 Legal and Financial Deal Killers45:38 Owner Dependence and Succession Planning50:23 Incentivizing Key Employees53:53 Brand Strength and Reputation01:03:32 Attracting Investors and Buyers5 episodes to binge on:⁠⁠⁠The no bullshit strategy⁠⁠⁠⁠ with Alex Smith⁠⁠⁠Brand strategy in action⁠⁠⁠⁠ with Cam Varner⁠⁠AI, Automation and Strategy⁠⁠ with Leland Best and Chris Troka⁠⁠⁠Unmasking strategy⁠⁠ with Beatrice and Elijah ⁠⁠⁠What's your position?⁠⁠⁠ with Beatrice and ElijahReach out to guest speakers:Alexandria Seydel: LinkedIn Allie Beckmann:LinkedIn | Get Liberated FinancialDisclaimer: All content is for education and information purposes only. It is not intended to provide any tax or legal advice or provide the basis for any financial decisions. Nor is it intended to be a projection of current or future performance or indication of future results. Advisory services are offered by Liberated Financial, an Investment Advisor in the State of Colorado and other jurisdictions in which it may conduct business.Follow Beatrice Gutknecht:⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ | ⁠⁠⁠⁠YouTube⁠⁠⁠⁠ | ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ | ⁠⁠⁠⁠Website⁠⁠⁠⁠Produced by ⁠⁠⁠⁠Your Podcast Sidekick

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When Rachel Seid left her nonprofit job to pursue web design, she didn't know that what began as a scrappy side project would turn into a business that allows her to be fully herself — in her words: loud, passionate, and unwilling to settle for mediocrity. Her early days were filled with $800 websites, cobbled-together code, and the dizzying task of managing every platform under the sun. But through trial, error, and a knack for reading how people actually think and behave, she found her zone of genius: building personality-packed Squarespace sites that don't just look good, but actually work.What sets Rachel apart isn't just her technical skill. It's the way she weaves adaptability, storytelling, and human psychology into every stage of her business. From managing the tension between feast-and-famine cycles to designing a sales process that makes prospects feel seen before they even sign, Rachel has built a company rooted in freedom and fun — two things she refuses to compromise on. In this episode, she opens up about how she's reshaped her pricing, her sales strategy, and her confidence, all while proving that sustainability in business comes down to one thing: flexibility.. . . . . . . . . . . . .⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️. . . . . . . . . . . . .What's inside this episodeThe disconnect Rachel noticed between “cool” brands and her nonprofit events, and what it revealed about marketing strategyThe unusual thing that gave Rachel a sharper edge in web design than a traditional marketing degree ever couldThe messy first years of taking “any project under the sun” and the moment she realized it wasn't sustainableThe accidental $8,700 project that taught her to expand her perception of what clients were willing to payHow motherhood forced a dramatic overnight price increase — and how she was able to support selling at such higher ratesThe difference between selling $800 and $3,600 websites and $10,000+ websites — and how she changed her entire sales process to matchWhy Rachel starts every call with a visual presentation — and how customizing slides with tiny personal details helps her closeThe four “alities” Rachel uses to design sites that actually convert — that you can use to get your site to convert better. . . . . . . . . . . . .Connect with Adriane and Visionaries!Let's be friends on the 'gram – @visionariesonline or @adrianegaleaConnect on Linkedin – with Adriane or VisionariesVisit us on the web at visionaries.coCome network with us in The Visionaries Collective . . . . . . . . . . . . .Rachel Seid is a Squarespace web designer and Head Honcho at Bright Seid Design. She is obsessed with creating beautiful, functional websites that are easy for business owners and small teams to manage themselves. Her web design process establishes genuine personal connections with her clients that enable her to build personality-packed websites that feel as authentic as they do professional. Today she helps solopreneurs, small businesses, and non-profits build simple, easy-to-use websites that become powerful marketing tools to attract and convert dream clients. Connect with...

What You'll LearnHow recent de minimis and tariff changes impact international customer behavior and brand pricing strategyThe evolving complexity of cross-border returns and strategic decisions on return policiesCarrier rate shifts: oversized fees, peak surcharges, dimensional weight changes, and their real cost impactWhy accurate rates and delivery promise engines remain table stakes — and why most still fall shortThe role of AI in improving warehouse operations, HS code auto-classification, and carrier selectionInsights on agentic AI's potential to revolutionize e-commerce shopping and logistics decision-makingHow bundled logistics connects carriers, warehouses, and tech providers to streamline cross-border tradeHighlights[00:00:00] Intro [00:02:00] Advice navigating current cross-border chaos and customs tightening[00:04:00] Impact of tariff/de minimis changes on international shopper behavior[00:06:00] Preparing for peak season: item selection, returns policy, and brand impact[00:09:00] Strategies around secondary market liquidation vs. returns complexities[00:11:00] Carrier pricing updates, surcharges, and dimensional weight changes for peak season[00:14:00] AI's growing role in warehouse efficiency and logistics decision-making[00:18:00] Advances in HS code auto-classification powered by AI[00:20:00] Agentic AI and its future impact on shopper intent and carrier selection[00:23:00] Importance of relationships and bundled logistics connecting tech, carriers, warehouses[00:25:00] Reducing returns through better product info, website UX, and AI applications[00:27:00] The painful reality of rates & delivery promise engines still lagging in 2025[00:29:00] Key 2025 e-commerce outlook takeaway focused on returns management timing[00:30:00] Closing, social links, and final thoughtsQuotes[00:03:45]: “The retailers who are taking it seriously and really are trying to make that good faith effort are the ones that are gonna succeed. They're trying to adapt to new normals, new narratives, and trying to get a hold of it first rather than just throwing up their hands.” - Krish Iyer [00:07:30]: “What are my return costs? What are my processing costs? How badly do I need that item back in my inventory for resale? And what's gonna be my brand experience if I have a ‘keep it' philosophy?” - Krish Iyer[00:27:30]: “If you ship more than a hundred units a day, you should have the technology capable of actually making a commitment as to when the shipping is going to happen. That should be absolute table stakes for anyone that does meaningful volume.” - Ninaad[00:19:15]: “If you give more data and granularity around what you're shopping for—the intent, what it's being used for—you can get some pretty good answers from agentic AI.” - Krish IyerAbout the GuestKrish Iyer is the VP of Global Partnerships at EasyShip, where he supports brands scaling cross-border e-commerce logistics. With a career spanning FedEx, Pitney Bowes, and ShipEngine, Krish brings a comprehensive industry perspective on strategy, carrier integration, and international fulfillment. Known for blending deep operational insight with a human-centered approach to logistics, he's also a repeat guest on this show.Links Mentioned- Krish Iyer LinkedIn: https://www.linkedin.com/in/globalkrishna/- EasyShip website: https://www.easyship.com/- Previous episode with Krish Iyer: https://ecomlogisticspodcast.com/podcast/unboxing-e-commerce-efficiency-with-krish-iyer/ Subscribe and Keep Learning!If you're a logistics leader looking to scale sustainably, don't miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube

In this episode of Unblocked, I sit down with Mireia Mugica, founder of Bare & Brave, to explore what it really takes to lead with courage, clarity, and consciousness. Mireia brings a unique perspective to leadership, blending deep inner work with practical strategy.We dive into:Why self-awareness is not just personal growth, but a business strategyThe difference between reactive vs. creative leadership and why 75% of leaders are stuck in reactive modeHow somatics and body awareness shape executive presence and decision-makingWhy transformation requires being both safe and stretchedPractical ways to start listening to your body, leading yourself, and shifting your relationshipsThis is one of those conversations that bridges the inner and outer game of leadership in a way that feels both human and actionable. Whether you're leading a team, running a business, or simply leading yourself through life, you'll walk away with powerful insights to create change from the inside out.If this episode resonated with you, please subscribe, leave a review, and share it with someone who needs to hear this. Links and Resources:If you love what you're hearing on the podcast, you've gotta check out my private coaching offers. Click HERE to learn more about one-on-one coaching with me!Get your complimentary copy of The Unblocked Journal to help bring awareness to perfectionist thinking and what it's creating in your life.Join My Do The Thing Community  Let's Connect:Follow me on Facebook & Instagram: @JessicaSmarroShare your thoughts and experiences with the hashtag #UnblockedPodcast and tag @jessicasmarro!Connect with Mireia's work: bareandbrave.com Let's Get Unblocked! 

The Feelings or the BODY was never mentioned in our days in the boardroom, never mind our soul! In this paradigm-shifting conversation, I sit down with Brianna Rose, Somatic Business Coach, Founder of The Light Leader Collective, and former corporate marketing queen to explore what it really takes to build a 7-figure business from the body up.We go beyond mindset. Beyond hustle. This is about nervous system leadership, emotional mastery, and learning how to hold your next level of wealth, visibility, and power without losing yourself in the process.Brianna shares her journey from burnout in the boardroom to building a multiple 7-figure empire rooted in breathwork, somatics, and self-regulation. The discussion also touches on the challenges of navigating quantum shifts and the purging process that often accompanies personal growth and how to avoid self sabotage. This conversation is a call for business owners to embody their true selves and redefine success on their own terms.We would love to know your thoughts in the comments!Key Takeaways How somatics helps you break through sabotage and self-doubtWhy nervous system regulation is your real scalability strategyThe role of breathwork and body-based rituals in money expansionHow to navigate quantum shifts without burning everything downWhat it means to lead like a woman — regulated, embodied, and sovereignWhy business isn't built from your brain — it's built from your bodyFeatured Guest - Connect with BriannaGet Certified as a Somatic Leader with Brianna hereConnect with Brianna on Instagram hereConnect with ElaineWork with me or check out my programs here Chapters 00:00 Introduction to Brianna Rose and Her Journey05:05 Transitioning from Corporate to Spiritual Awakening10:31 Understanding Somatics and Kundalini17:01 The Quantum Shift and Its Aftermath22:48 Integrating Somatics into Daily Life30:01 Understanding Fear and Scarcity Mindset31:18 The Importance of Breathwork in Entrepreneurship32:33 Personalized Solutions for Unique Challenges32:58 Mass Awakenings and Social Media Influence34:44 Navigating Corporate Conditioning and Personal Growth36:41 Regulating the Nervous System for Decision Making37:47 Building Wealth as an Inside Job39:42 Sustainable Growth vs. Quick Riches41:57 Expanding Comfort Zones for Financial Success45:04 Self-Sabotage and Scarcity Patterns48:12 Listening to the Body for Business Success49:32 The Connection Between Inner Work & Business Growth51:34 Navigating Quantum Shifts and Personal Growth55:36 Embracing Soul Missions and Personal Evolution56:53 Navigating Financial Freedom and Spirituality57:38 Compassion and Empathy in Leadership58:39 Shifting Mindsets: From Hustle to Ease01:00 The Power of AI in Business Efficiency01:02 Desire as a Foundation for Business and Life01:03 Exploring New Experiences and Self-Discovery01:04 Reflecting on Past Versions of Self01:06 The Role of Somatics in Personal & Professional Growth01:09:52 Advice for Projectors: Learning and Expanding

Have you ever looked at something you bought and wondered, “Can I really write that off?” Chances are, the answer is yes—if you know how to document it correctly.In this episode, Barbara pulls back the curtain on some surprising deductions hiding in plain sight—including what's inside her own purse. From luxury laptop bags to logo jewelry, chargers to creator cameras, she shows how business owners can legally transform everyday purchases into smart tax strategies.Barbara also explains why context and documentation are everything when it comes to deductions—and why mastering this skill can save you tens of thousands of dollars every year.If you've ever questioned what qualifies as a business expense (and what doesn't), this episode will open your eyes to possibilities you never knew existed.Tune in to hear:How Barbara turned a designer bag into a legitimate business deductionWhy logo jewelry (yes, even diamond necklaces!) counts as a marketing expenseThe everyday tech, office supplies, and content-creation tools you might be forgetting to deductHow to properly document context so your deductions stay compliantWhy most accountants don't know these strategies—and the difference between tax prep and tax strategyThe power of learning hundreds of write-off opportunities that most business owners missSign up for the FREE Write Off Your Life Masterclass happening September 17th: https://taxedacademy.com/woyl-mcHow To Get Involved:Life-Changing Money is a podcast all about money. We share stories of how money has impacted and radically changed the lives of others—and how it can do the same for you.Your host, Barbara Schreihans (pronounced ShREE-hands) is the founder and CEO of Your Tax Coach, and the creator of the Write Off Your Life Course. She is a top tax strategist, business coach, and expert in helping business owners and high-net-worth individuals save millions in taxes while increasing profits.When she's not leading her team, coaching clients, or dreaming up new goals for her company, you can find her drinking coffee, hanging out with her family, and traveling the world.Grab a cup of coffee and become inspired as we hear from those who have overcome and are overcoming their self-limiting beliefs and money mindsets!Do you have a burning question that you'd love to hear answered on a future show?Please email it to: podcast@yourtaxcoach.bizSign Up For Our NewsletterLife Changing Money PodcastGet Tax Help!

In this episode of the Born to Coach Podcast, Krista chats with Chris Masloski, founder of New World Awakening and graduate of the Born to Coach Training Academy. Chris wears many hats—life coach, health coach, financial coach, and crypto educator—and in this candid conversation, he opens up about weaving all of those passions together.You'll hear about:How Chris integrates transformational coaching into financial and crypto advisingThe emotional side of investing and why money mindset matters as much as strategyThe scams and risks in the crypto world—and how to navigate them safelyWhy Krista decided to work with Chris personally as her own financial coachChris's bigger mission: helping everyday people create generational wealth and independenceFrom shifting limiting beliefs to exploring new opportunities in crypto, this episode blends mindset, spirituality, and practical tools to help you take bold steps forward.

In this week's pep talk, I share why we completely rebuilt our flagship offer and how we quietly launched it grassroots-style with our audience's help. In today's episode, I share:Why we scrapped our original program and what's new (brand-new modules, 90 days of support, and AI bots built into every step)How we rewrote the entire funnel based on client interviews and the “voice of customer” strategyThe affiliate program that helped us test the new system without a huge public launchWhat worked—and what you can swipe to refresh your own offer without starting from scratch 

Send us a textIf you're a small business owner, your retirement planning is nothing like your employees'. Your business isn't just your job - it's your biggest asset and your retirement plan all rolled into one. This creates a perfect storm of challenges that most owners never see coming.In this episode, Van Richards breaks down the critical intersection between Social Security strategy and business succession planning. You'll discover why these two elements must be coordinated from the start, and how failing to plan them together can cost you thousands in retirement benefits.Key Topics Covered:The Social Security trap that catches most business owners (and how to fix it if you have 5-10 years left)Why paying yourself a low salary for tax purposes might be destroying your Social Security benefitsThe dangerous "consultation trap" that can get your benefits stopped entirelyThree strategic approaches that actually work for business ownersHow the 2025 tax law changes affect your business exit strategyThe four-part succession framework that connects to your Social Security timingWhy only 30% of family businesses survive to the second generationThe five biggest mistakes business owners make when coordinating these strategiesReal-World Examples: Meet Sarah, who owns a successful accounting firm but has been paying herself only $40,000/year while her business generates six figures. Learn how this common tax strategy is quietly destroying her Social Security benefits - and what she can do about it.Who This Episode Is For:Small business owners in their 50s and 60s planning retirementAnyone considering claiming Social Security before full retirement ageBusiness owners struggling with succession planningSelf-employed individuals worried about retirement incomeFinancial advisors working with business owner clientsKey Takeaway: Your Social Security claiming strategy and business succession plan are completely interconnected. You cannot plan one without considering the other. The good news? With proper planning and professional guidance, you can optimize both.Important Note: This content is for educational purposes only and does not constitute investment, legal, or financial advice. Always consult with qualified professionals for your specific situation.About the Host: Van Richards helps business owners navigate the complex intersection of Social Security optimization and business succession planning through the Retirement Learning Lab.Follow Van:YouTube: RetirementLearingLab.comLinkedIn Van Richards, ChFC​®, RICP® | LinkedIn

Send us a textMost entrepreneurs think they know their business partners—until debt quietly takes a seat at the table. In this episode of Mike and Blaine, we explore how debt acts as a hidden partner in your business, shaping decisions around pricing, hiring, expansion, and risk—often without you realizing it.It's not about fear—it's about visibility. If you've ever borrowed money, signed a lease, or leveraged financing to grow, debt has already become part of your leadership team. Mike and Blaine break down how to recognize debt's influence and what you can do to stay in control.How debt quietly drives business decisionsWhy visibility into your obligations changes your strategyThe risks of ignoring debt as a “silent stakeholder”Practical steps to manage financial commitments with confidenceTune in to rethink how you view debt and its role in your entrepreneurial journey.#Entrepreneurship #SmallBusiness #BusinessFinance #CashFlow #BusinessGrowthDon't miss the latest insights and entertaining discussions on entrepreneurship, small business, and random BS. Subscribe, follow, and like Mike and Blaine's "Business, Beer, and BS" and catch every episode! Featured Beer: @snakelakebrewco Mike: Neighbour Pat's “Shallow Grave” PorterBlaine: Snake Lake “Sidewinder” IPAWatch on YouTube: https://youtu.be/4Mj948JyYTkThanks to our Beer Sponsors: • Rachel Barnett from Gentle Frog: youtube.com/@GentleFrog • Karen Hairston from 3S Smart Consulting: 3ssmartconsulting.com• Larry Weinstein, the Cash Flow Cowboy in Houston Texas!• Neighbor Pat• Devin• Jeff Robertson at jeffreyrobertson.comListen to all our episodes at mikeandblaine.comcashflowmike.comdryrun.comSupport the showCatch more episodes, see our sponsors and get in touch at https://mikeandblaine.com/

After nearly two decades as an entrepreneur and a decade leading Brand Better, Nicole Harlow returns to the mic to share the real story behind the last nine months—why she evolved from “just branding” to launching Lead Better HQ, a HIPAA-compliant marketing + automation platform for functional medicine clinics. This candid episode covers the lessons from conference circuits, the hidden cost of disconnected tools, the power of recurring revenue, and why Human + AI is the future of patient acquisition. Nicole opens the curtain on building the platform, assembling a team, and choosing to stay devoted to the functional/alternative health niche she lives and breathes—even on weekends.Episode HighlightsWhy branding alone wasn't solving the core problem: predictable patient flowSimplicity > complexity: applying “light & water” thinking to business systemsBehind the scenes of four conferences (and what was actually worth it)Moving from feast-or-famine projects to a recurring-revenue modelBuilding Lead Better HQ: HIPAA-aligned CRM, automations, Voice/DM AI, and real human strategyThe “try before you buy” philosophy and designing high-touch implementationsStaying niche: why functional medicine remains homeLeadership, introversion, and creating a business you actually enjoy runningWho It's ForFunctional and integrative medicine practitioners—solo or multi-provider—who want consistent patient flow, fewer manual tasks, and a modern, human + AI marketing system.Get StartedReady to see how Lead Better HQ can help you never miss another patient and streamline your growth? Book a free Growth Strategy Session at LeadBetterHQ.com.Keywordsfunctional medicine marketing, AI front desk, HIPAA-compliant CRM, patient acquisition, marketing automation, Voice AI, medical practice growth, Lead Better HQ, Brand Better, Nicole HarlowWelcome to Brand Better® and Lead Better HQ We are an award-winning branding, marketing & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here. Follow on Instagram @brandbetterco. guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us learn about lead better ...

You can have all the talent in the world, but if your business strategy doesn't match the level of clients you want to attract, you'll stay stuck exactly where you are. The luxury market plays by a different set of rules, and once you learn to recognize them and align your brand, pricing, and portfolio accordingly, everything changes.In this episode we're pulling back the curtain on what it really takes to grow a profitable, sustainable business in today's wedding industry. We're talking about the mindset shifts that matter, the strategies that actually move the needle, and the difference between creatives who stay stuck and those who rise to the top.You are capable of breaking into luxury and building a business that excites you, inspires you, and provides the income you want for your life. The only question is — are you ready to get serious about your strategy?00:00 – 07:30 | Destination Weddings, Pricing Transparency, and Setting Income Goals07:30 – 12:30 | Understanding the Luxury Market and Recognizing Luxury Events12:30 – 17:30 | Building a Strong Brand and Leveraging Social Media the Luxury Way17:30 – 24:00 | Pricing, Proposals, and Refining Your Portfolio24:00 – 31:30 | Mastermind Program, Mentorship, and Student Success Stories31:30 – 38:00 | Planner Relationships, Booking Process, and Etiquette in the Luxury Market38:00 – 47:45 | Opportunities, Wedding Day Execution, and The Importance of StrategyThe next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind

Episode SummaryIn this raw and revealing Fail Forward Friday episode, Heather shares two contrasting stories from her own business journey: why she persisted with her Sunday newsletter after two years of declining engagement, and why she completely pivoted away from YouTube after a controversial interview led to algorithmic exile. Through these parallel experiences, she explores the crucial difference between productive persistence and digital self-harm.The StoriesThe Newsletter Journey: After 88 editions over two years, spending 4+ hours every Sunday writing, Heather watched her email bounce rates rise and open rates plummet. On the verge of quitting, she asked the universe for a sign - and got a response after edition 86 that led to new business. She persisted.The YouTube Pivot: Following a controversial interview, Heather's YouTube channel went from hundreds of views to literally zero - not just new videos, but even older content was algorithmically suppressed. Recognising the need to niche down in today's landscape, she pivoted completely to LinkedIn, launching an AI-focused newsletter for transformational practitioners.Key Topics CoveredRecognising the difference between productive persistence and stubborn repetitionReading micro-signals versus macro-resultsHow algorithms can completely reshape your digital strategyThe importance of niching down in today's content landscapeWhen to trust your energy levels as crucial business dataPivoting your method while maintaining your missionChapters:00:32 - The Balance of Persistence and Letting Go02:21 - A Tale of Two Journeys03:39 - The Pivot Decision: Learning from YouTube's Founders05:19 - Navigating Persistence and Pivoting06:45 - The Signals of ChangeThree Core LessonsLook for micro-signals, not just macro-results - Small signs of engagement matter more than vanity metricsTrust your energy - Generative challenge feels different from soul-crushing strugglePivot your method, not your mission - Stay true to your purpose while being flexible about your platformThis Week's Reality CheckStrip away all the "shoulds" and "I've already invested so much time" and ask: What does your gut tell you about your current path? Trust your intuition - it's been collecting data this whole time.Community ChallengeShare your current persistence vs pivot dilemma in one sentence @ChoosingHappyPodcast - your story might help someone else navigate their crossroads.ResourcesConnect with Heather for transformation workNew LinkedIn AI newsletter for transformational practitionersNext EpisodeJoin us next Friday for another Fail Forward episode where we continue turning setbacks into comebacks.How You Can Support This Independent Podcast:Please like, share with someone who may need to hear this today, and/or leave a review and support the podcast. I really appreciate it.Tired of the same patterns keeping you stuck?Check out the Pattern Breaker Coaching Program: www.choosinghappy.co.uk/pattern-breakerWant to dive deeper? Drop me an email: heather@heathervmasters.comJoin the conversation: Community |

How can modern marketers thrive by busting myths, embracing authenticity, and ditching perfection?In this episode of The Hard Corps Marketing Show, I sat down with Jessica Nickerson and Andy Pondillo, Senior Content Solution Consultants at LinkedIn and co-hosts of The Making of a Marketer podcast. These two bring a fresh, no-nonsense approach to marketing, challenging outdated ideas, calling out the myth of high production value, and pushing for real human connection in the age of AI and social media.Jessica and Andy break down why chasing perfection or copying big brands isn't the answer. They discuss the fear that holds many marketers back, the evolution of content on platforms like LinkedIn, and the growing importance of storytelling, vulnerability, and consistency. Instead of polished scripts and vanity metrics, they encourage marketers to focus on audience impact, test-and-learn strategies, and community-driven content.In this episode, we cover:Why high-budget, over-polished content often falls flat and what works insteadHow to overcome fear and analysis paralysis in your marketing strategyThe shift from formal professionalism to authenticity and storytelling on LinkedInWhy marketers should rethink metrics like CPL and focus on broader business outcomesHow brand case studies (like Chili's and Duolingo) prove that authenticity winsThe value of consistent content creation and the power of 100 postsIf you're ready to drop the filters, rethink your content strategy, and connect with your audience on a real level, this episode is full of bold insights and practical advice you won't want to miss!

Patrick Lencioni is one of the founders of The Table Group and is the pioneer of the organizational health movement. He is the author of 13 books, which have sold over 9 million copies and been translated into more than 30 languages.As President of the Table Group, Pat spends his time speaking and writing about leadership, teamwork, and organizational health and consulting with executives and their teams.  After more than twenty years in print, his classic book, The Five Dysfunctions of a Team, remains a fixture on national best-seller lists.  His most recent book, The Six Types of Working Genius, was released in September 2022, and he is also the host of the popular business podcast, At The Table with Patrick Lencioni.  In this episode of World of DaaS, Patrick and Auren discuss:Why smart companies fail despite having great strategyThe six types of working genius frameworkHow to run meetings that don't suckBuilding organizational health through productive conflictLooking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.You can find Auren Hoffman on X at @auren and Patrick Lencioni on X at @patricklencioni, on Linkedin and on YouTube. Take the Working Genius Assessment here: https://workinggenius.me/showEditing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

60% of people have been in a workplace romance - and 43% of those apparently end in marriage! So maybe we shouldn't be trying so hard to prevent them? But we should take precautions.Management-side attorney Leah Stiegler from Woods Rogers joined me to discuss the messiest workplace romance situations she's encountered (think: affairs, stalking, and executives caught on video with prostitutes). More importantly, we cover what HR should actually be doing about workplace relationships.In this episode:Why prevention might be the wrong strategyThe three policies that can save your sanity (including "love contracts")When awkwardness becomes harassmentReal stories that'll make you cringePractical advice for navigating romance drama at workGuest: Leah Stiegler, Partner at Woods Rogers law firm and creator of "What's the Tea in L&E" video seriesDo you have a workplace romance horror story? Please comment! Preferably keeping it safe for work - even if things happened at work! LOL

Discover how to grow and scale your med spa with Scott Gilbert, former orthopedic sales rep turned aesthetics entrepreneur. In this episode, Scott reveals the 5 Growth Engines he used to double revenue in 5 months, generate referrals, and exit his med spa business successfully.This conversation is packed with insights for med spa owners, doctors, dentists, lawyers, and entrepreneurs in the aesthetics industry looking to improve profitability, retention, and client lifetime value.

✨ Grab your spot to my NEW training: How to Hit Your Next 10K Month With Ease. ⁠Inside, I'll show you the exact 3-step process I used to create my first $5K, $10K, and even $120K month. We'll uncover your hidden blocks, clear them, and reprogram your subconscious to manifest money with ease. Happening September 8 — ⁠join here.⁠✨ Join the waitlist for MMM Club (Money Mindset & Meditation Club) [HERE]. Get early bird pricing, lifetime access to 82 trainings, and live monthly calls that help you clear hidden blocks, grow your business, and manifest your dream life.Episode SummaryIn this episode, I'm sharing exactly what I would do if I was starting my 7-figure business from scratch. Over the last seven years, I've doubled my income year after year—going from $8K to over half a million—and today, I'm giving you the 5-step protocol I would follow if I had to build it all again. This episode is packed with strategy, mindset shifts, and raw behind-the-scenes of how I created a business that gives me time, location, and financial freedom.Topics CoveredWhy building your business on a strong foundation is non-negotiableMy 5-step protocol to grow from $0 to 7 figuresHow to uncover your soul purpose and choose a niche that lights you upThe exact subconscious reprogramming practices I used to scaleWhy alignment matters more than strategyThe one long-form content channel that will build lasting trust with your audienceHow to scale your business beyond trading time for moneyAction Steps From This EpisodeUncover your soul purpose and build confidence in your offer.Reprogram your subconscious beliefs daily to align with your vision.Put on blinders and build a business model that feels aligned to you.Choose one long-form content channel and go all in on providing value.Build a scalable business model that gives you time, location, and financial freedom.Resources & Links⁠

Monday Myth Busting - The "Do More, Take Massive Action" LieIn this raw and honest Monday Myth Busting episode, Heather tackles one of the biggest lies in entrepreneurship and personal development: that "massive action" equals success. Through vulnerable storytelling about her own addiction to doing, she reveals why frantic activity often masks deeper identity issues and keeps us stuck in cycles of exhaustion and self-sabotage.Key Topics CoveredThe psychology behind "doing addiction" and why it becomes unconsciousHow the need to constantly fix, learn, and figure things out is actually avoidanceThe role of AI in helping us avoid showing up authenticallyWhy identity-level beliefs determine success more than strategyThe power of vulnerable humanness in an increasingly artificial worldThe difference between "trying" and actually making things happenHow to check your energy before taking any actionMain TakeawaysYou can't out-hustle your identity - if you believe you're meant to fail, you'll prove yourself rightYour identity is your operating system - strategies are just apps that won't work on faulty softwareVulnerable humanness is your competitive advantage - especially in our AI-dominated worldEnergy matters more than activity - one aligned action beats a hundred desperate onesThe antidote is simple - check your energy before you actChapters:00:10 - Reflecting on Your Progress00:43 - The Cost of Hustle Culture03:08 - Understanding the Roots of Failure05:31 - The Power of Identity in Achieving Success06:01 - Embracing Strategic ActionThis Week's Action StepBefore taking any business action this week, pause and ask: "What energy am I bringing to this?" If it feels desperate or forced, stop and align your inner game first.Please like, share, subscribe and leave me a review. This is a self funded podcast and every small action helps me build the podcast.Resources MentionedChoosing Happy Podcast: www.choosinghappypodcast.comConnect with Heather V Masters for transformation workNext EpisodeTune in next Monday for another myth-busting session where we challenge conventional wisdom in personal development and entrepreneurship.Please like, share with someone who may need to hear this today, and/or leave a review and support the podcast. I really appreciate it.Tired of the same patterns keeping you stuck?Check out the Pattern Breaker Coaching Program: www.choosinghappy.co.uk/pattern-breakerWant to dive deeper? Drop me an email: heather@heathervmasters.comJoin the conversation: Community | Buy me a coffeeIf you would like to support the podcast you can drop a donation here:Support this Podcast Stop getting ready to get ready, and just... start.

What if you could turn everyday travelers into a social media content army - one that boosts your visibility, drives direct bookings, and promotes the local experiences your guests already ask about?In this episode, Mark sits down with Maddie Rifkin, founder & CEO of Mount, to unpack how she's helping short-term rental operators, property managers, and even mom-and-pop vendors monetize recommendations and go viral without relying on big-budget influencers or OTAs.They dive into:How Mount connects hosts with local vendors & turns recs into revenueWhy normal travelers often outperform big influencers in content creationWhat it takes to launch your own “content army” and build massive brand awarenessThe truth about follower count vs. post performanceHow one host added $200K in direct bookings with a single viral strategyThe best platforms to focus on for real ROI in the STR spaceHow to prepare for a viral spike so it doesn't fizzle outPlus: Maddie reveals what makes a great content creator, how her team trains and deploys stewards across the country, and why now is the best time to build your brand on social media before it's too late.If you're tired of the OTA hamster wheel and want to future-proof your business with better guest experiences, content marketing, and direct booking strategies, this episode is your jump start.Connect with Maddie: LinkedIn Learn more about Mount: www.mountlocks.com___Episode Sponsored By:STR SearchSTR Search is the industry leading property finder service. They've helped investors acquire over 255 profitable STRs across the US. If you'd like the data professionals to help you find your next STR, reach out to STRsearch.com

Hello flower friends, this is Jen! In today's episode, I'm talking about a topic that so many florists struggle with—social media overwhelm. Instagram and Facebook often feel like a time-sucking monster in your business. You log in with the best intentions… and suddenly you're lost in cat videos, farm reels, or comparing yourself to other florists. Sound familiar?The truth is, your social media doesn't have to feel heavy. You can create simple systems that put your marketing on autopilot—helping you stay consistent, visible, and connected to your dream clients without wasting hours online.In this episode, I share practical strategies to simplify your social media: from scheduling tools and content pillars to creating evergreen graphics that sell your services again and again. By the end, you'll feel empowered to take control of your Instagram and finally free up time for what you love most—designing flowers.What You'll Learn in This EpisodeWhy scheduling tools are your secret weapon (and which ones I recommend)How batching content saves you hours each weekWhat “content pillars” are—and why they create consistency and strategyThe power of evergreen content (and how to set it up once and use it forever)How to audit your Instagram profile so it instantly tells clients who you are, what you do, and where you're locatedPerfect For:Florists and creative business owners who want to:Stay visible online without being chained to their phoneCreate a clear, engaging social media presenceAttract more clients through consistent contentSimplify marketing and reclaim valuable time✨ If you're ready to stop dreading social media and start using it as a tool for growth, this episode will show you exactly how to do it.

Send us a textWhat if your business plan was based on your cycle, not just your schedule? In this episode of Call Me CEO, we're talking to Reema Kithani, founder of The Hira Collective — a holistic practitioner app directory built with the female body and energy in mind. Reema shares how she launched this Canada-based company by rejecting hustle culture and honoring natural rhythms instead. We talk launching a tech platform with intention, syncing work with your menstrual phases, and why rest is not a reward — it's a strategy.What You'll Learn:How to use your cycle as a business strategyThe behind-the-scenes of launching a holistic tech platformWhy burnout isn't the price of successThe difference between masculine and feminine business modelsHow The Hira Collective is connecting clients to holistic practitioners across Canada

What does it take to stay relevant in the fast-moving world of Gen Z and Gen Alpha? For Brieane Olson, CEO of PacSun, it's all about purpose, co-creation, and bold innovation. From signing the Jenner sisters before they became household names to bringing PacSun into Roblox and TikTok Shop, Breanne has made youth culture the company's North Star.In this episode of The Retail Pilot, co-hosted by Melissa Gonzalez, we dive deep into how PacSun evolved from a legacy mall brand to a billion-dollar leader in digital-first, Gen Z–centric fashion and what other retailers can learn from their fearless approach.In this conversation, Brieane shares:Her start in retail at age 15 and journey to the CEO seatHow co-creation with micro-creators is driving viral sales and brand affinityThe power of music, festivals, and physical retail in the digital ageHow PacSun uses AI across its stores, associate experience, and creative strategyThe evolving role of Gen Alpha and why brands must meet them where they areWhy social commerce is no longer optional and how to build it authenticallyHer leadership philosophy rooted in purpose, curiosity, and constant evolutionWhether you're a retail executive, marketer, founder, or just obsessed with youth culture trends, this episode is full of actionable insights on what it takes to lead with relevance, empathy, and a fearless willingness to evolve.If you loved this conversation, don't forget to follow and rate the show, and share this episode with someone who's building the next big thing in retail. Your next favorite strategy might just be one listen away.Hosted by Ausha. See ausha.co/privacy-policy for more information.

You finally say yes to what's true, but resistance shows up. Learn why your nervous system reads growth as unsafe, and how to reframe that tension as evidence you're becoming who you're meant to be.You've finally made the decision to step into alignment. The clarity came. The decision was made. You expected peace to follow.Instead, what followed was… resistance.In this episode of Identity-Level Recalibration, Julie Holly unpacks why growth often feels harder after you've said yes to what's right.Your nervous system isn't broken — it's adjusting.You'll learn how resistance often isn't a red flag but a clue that your identity is outpacing your old protective programming. You'll see why most growth models misread resistance, and how ILR trains you to read the signals accurately, so you stay aligned even when discomfort whispers otherwise.Julie also shares a personal story of navigating investor pressure — and how identity-level recalibration equipped her to draw healthy boundaries from alignment, not anxiety.In This Episode, We Cover:Why alignment often feels more uncomfortable at first, not lessHow your nervous system defaults to safety, not strategyThe difference between misalignment resistance vs identity recalibration resistanceWhy most growth frameworks misread resistance (and how ILR reads it differently)Julie Holly's personal story of honoring internal alignment during investor pressureThe Thomas Watson Sr. story (IBM) — how pioneering vision triggers early resistanceHow to gently decode your nervous system's discomfort into accurate feedbackThe identity-first recalibration process that prevents burnout cyclesToday's Micro-Recalibration:Ask yourself:Where am I interpreting resistance as danger — when it may actually be growth?Is this resistance intellectual? Emotional? Relational? Physical?Reframe: My resistance may be the evidence I'm becoming who I was designed to be.Resources:Book: Micheal Neill The Inside Out RevolutionPodcast: Founders Podcast with David SenraIf this episode gave you language you've been missing, please rate and review the show so more high-capacity humans can find it. Explore Identity-Level Recalibration→ Follow Julie Holly on LinkedIn for more recalibration insights → Schedule a conversation with Julie to see if The Recalibration is a fit for you → Download the Misalignment Audit → Subscribe to the weekly newsletter → Join the waitlist for the next Recalibration cohort This isn't therapy. This isn't coaching. This is identity recalibration — and it changes everything.

The Hidden Hook #RTTBROS #Nightlight The Hidden Hook: Why Satan's Best Bait Comes with Invisible Consequences"But every man is tempted, when he is drawn away of his own lust, and enticed. Then when lust hath conceived, it bringeth forth sin: and sin, when it is finished, bringeth forth death." (James 1:14-15 KJV)A wise pastor once asked his congregation a simple yet profound question: "Why do fishermen bait their hooks?" The answer, of course, is to hide the hook. If the fish could see the sharp metal beneath the enticing morsel, no amount of bait, no matter how appealing, would entice them to bite.This illustration perfectly captures the nature of temptation in our spiritual lives. Satan doesn't present sin with a warning label or a list of consequences. Instead, he carefully conceals the "hook" of judgment and destruction beneath attractive bait.David's Fatal BiteConsider King David, who fell prey to this very strategy. When he gazed upon Bathsheba's beauty, he saw only the alluring bait. He couldn't see the hidden hook, the devastating consequences that would follow: the death of their child, violence in his household, rebellion from Absalom, and a lifetime of family turmoil.David was drawn away and enticed by what he saw, but the hook was hidden beneath the surface.Satan's StrategyThe enemy's strategy hasn't changed since Eden. He presents sin as immediately gratifying while hiding the long-term pain, seemingly harmless while concealing the spiritual damage. If we could see the full cost, the broken relationships, spiritual deadness, separation from God, we would flee like a fish from a visible hook.Our DefenseHow can we protect ourselves? God's Word serves as our spiritual eyes, helping us see beneath temptation's surface."Thy word have I hid in mine heart, that I might not sin against thee." (Psalm 119:11 KJV)When we saturate our minds with Scripture, we learn to ask: What will this cost me spiritually? How will this affect my relationship with God? Is temporary pleasure worth permanent consequences?"There hath no temptation taken you but such as is common to man: but God is faithful, who will not suffer you to be tempted above that ye are able; but will with the temptation also make a way to escape, that ye may be able to bear it." (1 Corinthians 10:13 KJV)God provides a way of escape from every temptation. Often, that escape is simply seeing the situation from His perspective rather than being blinded by the enemy's bait.Don't let the enemy catch you with hidden hooks. Stay alert, stay in the Word, and remember, if it seems too good to be true, look for the hook.#HiddenHook #TemptationTrap #SpiritualWarfareBe sure to Like, Share, Follow and subscribe it helps get the word out.https://linktr.ee/rttbros

In this episode, Steve Fretzin and Viktoria Altman discuss:Risk and mindset in legal marketingHow to evaluate and choose marketing vendorsNiche focus and ideal client definition as a growth strategyThe emerging impact of AI on search, ads, and brand identity Key Takeaways:Lawyers should stop chasing random acts of marketing and instead copy proven tactics used by competitors who serve the same client profile and budget. Vet agencies should ask to speak with their clients in the same practice area and budget bracket and avoid unrealistically low-priced proposals. Concentrate marketing spend on one prioritized niche or ideal client profile first, then expand once that channel is sustainably profitable. AI-driven search will increasingly assemble a practitioner's brand from published content and reviews, shifting the long game toward owned content (transcripts, guest posts, reviews) and away from manipulable paid placements. "If you are doing anything on social media, it has to come from your heart." —  Viktoria Altman Unlock the secrets of rainmaking success—join Steve Fretzin and four powerhouse legal experts for Be That Lawyer LIVE on August 27; reserve your spot now at fretzin.com/events. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Viktoria Altman: Viktoria Altman is the founder and CEO of BSPE Legal Marketing, a digital agency dedicated to helping attorneys boost visibility in both AI-driven and traditional search results. Beyond her role as a business leader, Viktoria is also the voice behind the Law Firm Accelerator Podcast and a sought-after keynote speaker, specializing in topics at the intersection of artificial intelligence and digital marketing.At BSPE Legal Marketing, the mission is clear: to generate qualified, conversion-ready leads that connect lawyers directly with their ideal clientele.As an experienced public speaker, Viktoria has presented at prestigious venues such as the New York City Bar Association, served as a guest lecturer at Arizona State University and National University's JFK School of Law, and shared her insights on search engine optimization at the SEO Mastery Summit in Saigon.Drawing from her practical experience as an entrepreneur, Viktoria has honed a proven system to enhance websites, fine-tune AI-based strategies, and support small law firms in staying competitive. Her overarching goal is to empower attorneys to grow thriving, future-ready practices while maintaining the personal well-being and balance they deserve. Connect with Viktoria Altman:  Website: https://bsplegalmarketing.comEmail: viktoria@bsplegalmarketing.comShow: Law Firm Accelerator: https://podcasts.apple.com/us/podcast/law-firm-accelerator/id1760159502LinkedIn: https://www.linkedin.com/in/viktoria-altman/Facebook: https://www.facebook.com/viktoria.tralalaInstagram: https://www.instagram.com/traveltipster/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In the years following the pandemic, the U.S. saw a historic surge in small business creation—a promising sign of entrepreneurial spirit and economic resilience. Yet, if historical trends continue, nearly half of these new businesses will fail within five years. Small businesses in rural communities face even steeper challenges, from lack of access to capital to limited digital tools and networks. And yet, the promise of small businesses is immense: they are powerful engines for economic mobility, creating pathways for families and individuals to build lasting financial stability and opportunity.We invited Jonathan Fantini-Porter, Senior Vice President for the Americas at the Mastercard Center for Inclusive Growth, to talk about how the Center is working to change the trajectory for small business owners through Mastercard Strive USA. This bold initiative aims to unlock $50 billion in lending capital, reach five million small businesses, and strengthen ecosystems that enable them to thrive. With more than $46 billion in capital already unlocked and millions of businesses reached, Mastercard Strive USA is proving that when small businesses grow, communities grow with them.Listen for insights on:Designing scalable, systems-level solutions that align with business strategyThe power of data, technology, and AI in advancing inclusive economic developmentAdvice for early-career professionals seeking to grow in social impact and corporate sustainability rolesResources + Links:Jonathan Fantini-Porter's LinkedInMastercard Center for Inclusive GrowthMastercard Strive USA (00:00) - Welcome to Purpose 360 (00:13) - Mastercard (01:23) - Jonathan's Background (03:05) - Moving to Mastercard (04:40) - Lessons from Parents (08:05) - Mastercard Center for Inclusive Growth (09:54) - Setting the Goal (12:12) - Strive USA (14:52) - Rural America (17:23) - Small Businesses (19:19) - Integrating AI (22:22) - Advice (25:24) - Last Words (29:00) - Wrap Up

What happens when you mix stop-motion-inspired visuals, card-based combat, and a dice companion that can literally change your fate? You get Lost in Random: The Eternal Die — a bizarre, Tim Burton-esque action-adventure that's equal parts whimsical and unsettling.In this episode of Game Pass or Pass, we dive into:How the dice-rolling mechanic impacts combat pacing and strategyThe blend of real-time action with deck-building and why it's unlike most Game Pass titlesThe dark fairy tale world design and how it elevates the game's atmosphereWhether the story and gameplay loop hold up through the entire journey or start to feel repetitiveHow “The Eternal Die” expansion adds new layers to the original and if it's worth revisitingIs Lost in Random: The Eternal Die a hidden gem on Game Pass, or just a stylish curiosity that runs out of luck?

Send us a textCan one focused year of lead generation change your entire real estate career? In this episode, Carl SanFilippo, real estate broker, investor, and founder of a top-ranked RE/MAX franchise in New Jersey, shares how he went from a “dream job” he hated to building multiple businesses by mastering lead generation, distressed property niches, and scaling through smart investing. He dives into the transition from agent to investor, the power of REOs and short sales, and why patience and consistency matter more than flashy marketing. Carl also explains how he helps his agents build their long-term wealth through real estate investing.[00:01 - 07:35] The Sliding Door MomentWhy Carl left his stable job to pursue real estate with zero clients or cashHow he used a 0% credit card to survive his first yearThe importance of treating real estate like a full-time job from day one[07:36 - 14:58] Building a Niche in Distressed PropertiesHow Carl built his business by targeting distressed property leadsThe significance of learning lead generation techniques that scaleWhy having a clear niche helps agents stand out in a crowded market[14:59 - 21:14] From Realtor to InvestorWhat mindset shift helped Carl transition from flipping to holdingWhy buying even one property can become a wealth-building strategyThe importance of scale in reducing investment risk[21:15 - 28:00] Coaching Agents to Think Like InvestorsWhy Carl pushes agents to invest in real estateHow being a real estate professional creates tax advantagesWhat agents need to understand about marketing and data targeting[28:01 - 35:38] Data-Driven Growth & Expanding Into CommercialHow Carl uses data to identify seller avatars and off-market dealsWhat he looks for in a commercial property investmentThe importance of reputation and networking in deal flowConnect with Carl:Facebook: https://www.facebook.com/carl.san12LinkedIn: https://www.instagram.com/carlsanfilippo/reels/LEAVE A 5-STAR REVIEW by clicking this link.WHERE CAN I LEARN MORE?Be sure to follow me on the platforms below:Subscribe to the podcast on Apple, Spotify, Google, or Stitcher.LinkedInYoutubeExclusive Facebook Groupwww.yonahweiss.comNone of this could be possible without the awesome team at Buzzsprout. They make it easy to get your show listed on every major podcast platform.Tweetable Quotes:“At the end of the day, we are in the lead generation business... You could be the best realtor in the world, but if you have nobody to provide that to, it's worth nothing.”- Carl SanFilippo“There are opportunities for you as an agent... we live and breathe real estate every day, but when you're able to make that leaSupport the show

In this episode, Quincy Hunte, Mark Rosenberg, Vivian Finney, Jessica Soroky and Hugo Froes join Melissa Perri to delve into the evolving world of Product Operations (ProdOps) and its impact on scaling product management within organizations. They explore how structuring product operations can enhance efficiency, align business and technology goals, and transform how product teams function. The conversation also touches on the integration of AI in prod ops, aiming to elevate strategic involvement while minimizing administrative tasks.Join us to discover how these leaders are pioneering scalable planning, OKR systems, and treating internal teams as customers to improve decision-making and reduce friction.Want to learn how to optimize product operations for better strategic insights and decision-making? Tune in to this episode to gain practical insights and strategies for enhancing your product management functions.You'll hear us talk about:08:45 - Structuring Product Operations for EfficiencyQuincy Hunt discusses the significance of structuring product operations to boost efficiency and align technology with business goals. He emphasizes the need for agile teams and clear decision-making roles, which are crucial for product managers to understand.18:20 - AI's Role in Shifting from Admin to StrategyThe conversation shifts to how AI can transform product operations by reducing the focus on administrative tasks, allowing product managers to engage more in strategic roles and decision-making processes.31:50 - Treating Internal Teams as CustomersMark Rosenberg and Vivian Finney share insights on how treating internal product teams as customers can streamline processes, reduce friction, and improve overall decision-making, which is essential for product managers looking to enhance team dynamics and outcomes.Episode resources:Quincy Hunte: https://www.linkedin.com/in/quincyhunte/Mark Rosenberg: https://www.linkedin.com/in/mark-rosenberg-724653/Vivian Phinney: https://www.linkedin.com/in/vivian-phinney/Jessica Soroky: https://www.linkedin.com/in/jessicasoroky/Hugo Froes: https://www.linkedin.com/in/hugofroes/Check our new course: https://productinstitute.com/p/mastering-product-strategy-overviewTimestamps:00:00 Introduction02:42 Prod Ops fundamentals07:45 Bridging tech and business through prod ops09:42 Driving visibility and standardization at scale16:11 Balancing autonomy and structure17:39 Integrating AI and evolving product ops tools21:35 Creating scalable planning and OKR systems24:39 Enabling faster decisions through insight curation

Can artificial intelligence actually help you raise more money—and build better donor relationships? This week on Nonprofit Nation, we're diving into the future of fundraising with Juliet MacDowell, a veteran development strategist who's raised over $1 billion for global NGOs and is now the founder of Mission AI.Juliet combines 25 years of hands-on fundraising experience with AI-powered tools to help nonprofits and social enterprises work smarter—not harder. We talk about how AI is reshaping donor engagement, what fundraising teams need to know now, and how organizations can embrace innovation without losing the human touch.Whether you're a seasoned fundraiser or just curious about how AI is impacting our sector, this episode is full of practical insights, big-picture thinking, and a hopeful look at what's next for nonprofit development.

Think you're investing just because you put money into stocks, real estate, or crypto? That's only part of the picture. In this eye-opening episode of the LifeBuilder Podcast, host Stephen Courson reveals why most people are investing wrong—and what true wealth-building actually looks like.We dive deep into an often-overlooked side of personal finance: how you invest your daily resources, not just your dollars. Stephen introduces a powerful framework called TEAMS—Time, Energy, Attention, Money, and Soul—and explains how these five resources shape everything from your finances to your freedom to your fulfillment.This episode challenges the conventional approach to wealth and focuses on investing with intention, not just chasing returns. If you want to build a life rich in purpose, not just profit, this conversation is your roadmap.Topics Covered:Why money is only 20% of your investment strategyThe 5 core resources you're already investing daily (TEAMS)How to gain financial and time freedom by realigning your prioritiesThe hidden cost of investing in distractions instead of your goalsHow to design a meaningful life by being intentional with your resourcesIf you're serious about achieving true financial freedom and a fulfilling lifestyle, don't miss this episode. It's not just about money—it's about mastering your most valuable assets to build a life that actually excites you.Please Give A Review If you like the show, it'd be awesome if you could take 10 seconds and leave a review on Apple Podcasts (click here to leave a review) Connect With Stephen Visit our website at www.lifebuilder.co Connect with me on LinkedIN Get the show and additional episodes on YouTube About the Podcast If working a 9-5 for 60 years so you can retire with a little money and die a few years later is what you want to do, then this is not the podcast for you. Stephen is an executive coach that works with ambitious people to build the life that they want, personally and professionally.This podcast is about contrarian investment strategies around time, energy and money to build the 4 types of wealth and utilize lifestyle design to create the life we want. The interviews are with hi-earning individuals on how they make money so you can copy us and grow wealth too! Reaching that first $100k milestone is crucial and then the game changes.Learn how the wealthy view time, energy and money so you can apply these proven strategies to your life.

How to Launch and Scale a Successful E-Commerce Brand: Expert Insights from Mo ElhawaryIn today's fast-paced e-commerce landscape, founders and marketers need more than just trends to succeed; they need actionable strategies for driving real growth. In a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Mo Elhawary, Founder of Launch and Scale Agency, to discuss the most effective tactics for launching and scaling e-commerce brands, particularly in the supplement and wellness sectors. Mo's agency has helped scale eight- and nine-figure brands, offering valuable insights on holistic success and marketing strategies for the modern e-commerce world.Understanding E-Commerce Business Models and Marketing StrategiesMo Elhawary emphasizes that not all e-commerce sectors are the same, and your business model should dictate your marketing approach. For example, fashion and apparel brands focus on variety and seasonal trends with higher cart values, while supplement and wellness brands typically rely on subscription models for recurring revenue. The key to success in supplement-based e-commerce is not just selling a product, but fostering ongoing customer relationships and emphasizing trust through personalized marketing.He also highlights the shift in marketing strategies, from platform-specific metrics to a holistic cross-platform approach. With customers interacting with brands across various platforms, Mo advises adopting an attribution model that tracks customer journeys and enhances overall brand presence. Investing in authentic, engaging content is key, with Mo stressing that content doesn't need to be highly polished but must be relatable and engaging. To scale effectively, AI-powered tools can supplement content creation, but the true secret lies in mixing AI-generated elements with authentic, user-generated content (UGC) for the best results.Finally, Mo talks about the importance of focusing on two main ad types for e-commerce: performance-based videos and simple static images. He shares proven content frameworks like educational content, lifestyle integration, and product demos to effectively communicate value to potential customers. For new and scaling brands alike, Mo advocates for clear, benefit-driven messaging and rapidly testing content to discover what resonates with your target audience.About Mo ElhawaryMo Elhawary is the Founder of Launch and Scale Agency, a company that helps e-commerce brands launch, scale, and thrive through a combination of strategic marketing and product development. With extensive experience in growing eight- and nine-figure brands, Mo focuses on actionable growth strategies, creative marketing, and building sustainable, scalable business models for e-commerce brands.About Launch and Scale AgencyLaunch and Scale Agency offers comprehensive solutions for e-commerce brands, particularly in the supplement and wellness industries. Specializing in product development, marketing, and fulfillment, the agency helps brands launch successfully and scale efficiently with a focus on long-term growth and holistic marketing strategies.Links Mentioned in This Episode:Launch and Scale Agency WebsiteMo Elhawary on LinkedInEpisode Highlights:Key differences between e-commerce business models (fashion vs. supplements/wellness)Shifting from platform-specific metrics to a holistic marketing strategyThe importance of authentic content and AI's

Why aren't you at your income goal yet? Why is that dream collab ghosting you? Why aren't clients sliding into your DMs with their credit cards ready? Spoiler: It's not your business—it's your messaging.Today we will unearth the not-so-sexy reason your business isn't scaling like it should be—and fix it. We're pulling back the curtain on the real reason your brand isn't converting, connecting, or commanding attention like the unicorn you are. It's time to talk messaging strategy.

Why didn't the long-predicted recession arrive? In this episode, we talk with Aahan Menon, founder of Prometheus Research, about why traditional macro models are breaking down and what investors are missing in today's economy. Aahan explains why recession indicators have failed, how monetary policy transmission has changed, and what really matters in understanding economic risk right now.We also explore how Prometheus uses a systematic approach to macro investing, why focusing on the present is more valuable than forecasting the future, and what their models revealed about the true impact of tariffs—before the market reacted. If you've been relying on the old playbook, this conversation will challenge your thinking.Topics discussed include:Why recession indicators failed to predict this cycleThe real risk behind the Liberation Day tariff panicHow the Fed's rate hikes lost their biteWhat's changed in the economy's sensitivity to ratesPrometheus' approach to stress testing and forecastingHow Aahan translates macro data into portfolio strategyThe behavioral traps investors fall into during macro shifts