Podcasts about strategythe

In this powerful episode of The Life Possible Podcast, I sit down with the legendary Mark Sisson—a true pioneer in the world of ancestral health and performance. Mark is a New York Times bestselling author of groundbreaking books like The Primal Blueprint, Primal Endurance, and his latest release, Born to Walk. He's also the founder of Primal Kitchen, the brand that brought clean, paleo- and keto-friendly condiments to the mainstream, and Peluva, a revolutionary minimalist shoe company designed to help us reconnect with natural movement.We dive into some of the most misunderstood aspects of health and fitness today, including:Can you be fit but still unhealthy?How we're genetically programmed to be strong, lean, and vibrant—with a built-in genetic expectation of movementThe concept of metabolic flexibility—and why it should be the ultimate goal of your nutrition strategyThe science behind the body's preferred fuel source—and why it's not carbs!The best form of exercise to burn stored body fatHow training at too high of a heart rate can actually sabotage your goals by burning muscle instead of fatMark shares his decades of experience and insight in a way that's both science-backed and easy to understand—making this a must-listen for anyone serious about reclaiming their health, improving performance, and living their life possible.

Unlocking Financial Freedom - Aligning Wealth with PurposeIn this episode of Spirit Sherpa, host Kelle Sparta explores the critical importance of aligning your mindset, values, and financial strategies even at higher income levels. Joined by Dr. Allen Lomax, a financial wealth manager with a PhD in organizational systems psychology, they discuss navigating financial challenges, especially for those with significant assets.Key Topics Include:Unique stressors and considerations for wealthy individualsBenefits of private placementsThe significance of having a purpose-driven financial strategyThe need for spiritual individuals to steward wealth responsiblyHow freedom through financial planning can enhance one's spiritual journey00:00 Introduction and Housekeeping03:00 Welcoming Dr. Allen Lomax04:10 Dr. Lomax's Journey and Insights13:06 Understanding Private Placements20:45 Aligning Wealth with Purpose22:12 Managing Stress in Investments25:32 Spirituality and Wealth42:50 Conclusion and Final ThoughtsKeywords:spiritual money mindsetaligning wealth with purposeconscious investing strategiesspiritual entrepreneurs and moneyabundance and money energywealth building for lightworkersspiritual approach to financeshow to invest as a spiritual personprivate placements investingaccredited investor mindsetwealth and personal growthpurpose-driven financial planningpassive income for spiritual coacheshow spiritual people build wealthmoney blocks and abundance mindsetinvesting after spiritual awakeningfinancial empowerment through purposemindful money managementsacred money archetypesvalues-aligned wealth strategyIf you would like to learn more please book a Discovery Call here: https://kellesparta.com/discovery-call/Licensing and Credits:“Spirit Sherpa” is the sole property of Kelle Sparta Enterprises and is distributed under a Creative Commons: BY-NC-ND 4.0 license. For more information about this licensing, please go to www.creativecommons.org. Any requests for deviations to this licensing should be sent to kelle@kellesparta.com. To sign up for, or get more information on the programs, offerings, and services referenced in this episode, please go to www.kellesparta.com.

You don't need a raise, a rescue, or a perfect plan — you need a radical mindset shift that makes you feel like the version of you who's already winning. In this episode, we're burning down the broke identity and building something unstoppable in its place: the energy of “I already have it.” Not someday. Now.We're talking:How to tap into the rich, powerful, untouchable version of you (before the bank account catches up)Why “acting as if” isn't woo-woo — it's strategyThe reason your current thoughts are blocking every damn thing you wantAnd how to flip the switch that gets you out of survival mode and into magnetic alignmentThis isn't about fake it till you make it — this is about becoming. Tune in, lock in, and let's start running the game like it's already yours.

Spring is the perfect time to shake things up in your business—to reflect, re-energize, and make sure you're building something that actually works for you.In this solo episode of Passionate & Prosperous, I'm sharing what it really means to have a profitable coaching business—and why profitability doesn't necessarily mean more revenue, more clients, or more volume.If you're a coach, teacher, or service-based entrepreneur who wants to do transformational work and build deep relationships with your clients, then the strategies you see most people using—automated funnels, ads, passive products, high-volume launches—probably don't work for you. And you're not doing anything wrong.I'm also sharing a real moment from my early business journey—when I joined a high-level mastermind and realized that the coach I had hired was teaching a strategy designed for a business model that simply didn't fit the kind of coach I am. I didn't want to scale through automation—I wanted to be in the room, serving people powerfully and building a business around connection, presence, and results.This episode is your invitation to come back to the truth: ✨ You don't need more to be profitable. ✨ You don't need to grow someone else's way. ✨ You just need to build a business that's aligned with how you want to show up.In This Episode, I Cover:Why spring is the perfect time to revisit and revitalize your businessThe real difference between revenue and profitability—and why volume isn't the answerHow to build a coaching business that reflects your unique genius and passionWhy selling transformation requires a different business model and marketing strategyThe role of retention, renewal, and referral in long-term successWhy YOU are the lead magnet—and how to build trust and connection your wayHow to refocus on creating an offer and client experience that truly worksIf you've been spinning your wheels chasing more—more content, more followers, more revenue—this episode is your reminder that more isn't always better.The most powerful, profitable coaching businesses are the ones built around passion, service, sustainability, and YOU.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

Send us a textIn this episode we interview Elizabeth Nerland, Senior Director of Strategic Communications at Chugach Government Solutions.What you'll learn in this episode:How to organize your marketing channels using the ROPE framework: Rented, Owned, Paid, and Earned mediaWhy relying solely on rented platforms like social media puts your business at riskThe importance of owning your audience through websites and email listsHow to strengthen your “bridge” with tools like CRM, CMS, automation, and strategyThe hidden dangers of weak content and how it breaks customer trustWhy marketers should think in terms of multiple bridges for different personasA powerful mindset shift: viewing content strategy as a responsibility, not just a task

Send us a textThe market has shifted. Ads are getting expensive, trust is fading, and short-form content is not enough. Discover why podcasting isn't just a trend—it's your smartest business move in 2025 —giving you access, authority, and a competitive edge in today's market.

You're in the branding, design, website, or marketing business, so obviously you want a killer website and branding for yourself. How else are you going to demonstrate that you know what you're doing and attract the right clients?This is true.But if you're waiting until your website or your branding is perfect before you make any other investment in your business, you are waiting too long.A beautiful, finished website is not a necessity for getting out there and starting to build your business and make money. Same goes for updating your website if you're struggling with referrals and closing sales.Today, I'm going to tell you why and what you need to focus on instead.Tune into this episode to hear:Why a website is not a sales strategyThe key elements of your business that need your energy long before your websiteWhy your brand and website will actually resonate only after you're successfully sellingResources:No BS Agencies MasteryThe Price to Freedom Calculator™No BS LaunchpadNo BS Agency Owners Free Facebook GroupStart reading the first chapter of my bookPiasilva.com

Send us a textIn this episode Benjamin Ard breaks down the week's most important updates in artificial intelligence and what they actually mean for marketers looking to move fast, stay relevant, and work smarter.What you'll learn in this episode:Why OpenAI's move to open source a language model could give marketers more control and fewer API costsHow ChatGPT's image generation upgrade changes the game for mockups and campaign visualsWhat Google's AI Overviews in Europe mean for your SEO and content strategyThe new Meta Business AI bot and how it's making social ads instantly responsiveHow Meta's Advantage+ tool is using AI to create ads with higher ROASWhat the Adobe and LinkedIn integration means for high-volume campaign creativesWhy LinkedIn's new data-sharing default setting deserves your attentionHow to start experimenting with AI even if you're short on time or experienceLet me know if you'd like a punchier or more formal tone, or if this should be tweaked for a specific platform like Spotify or YouTube.

I use Granola every single day and it's quickly become a beloved product in the tech community.But it was a winding journey to get there…So in this episode their co-founder and designer, Sam Stephenson, gives a behind-the-scenes of what it was like going 0 → 1 with Granola:How to navigate the idea maze for an AI productWhat Sam has learned about prompt engineeringWhat it takes to succeed as an early stage startup designerHow they arrived at Granola's breakthrough interaction patternA glimpse of Granola's future product roadmap and teams strategyThe piece of advice that reshaped how they think about onboardinga lot more⭐ Granola is offering 3 months free for you and anyone on your team(!!) using this linkThey're also hiring a founding designerSam mentions Soleio who was their first investorDaniel Kahneman is the psychologist Sam mentionsThe Science of Managing our Digital StuffDavid Lee is the YC Partner who gave them onboarding adviceIf you liked this episode then you'll enjoy the interview with Colin Dunn (co-founder and designer of Visual Electric)

In this episode of The Scalable Expert, Tara Bryan dives into a truth that every overwhelmed expert needs to hear: simplicity is the most powerful value you can deliver. Your customers aren't paying you for everything you know—they're paying you for the fastest, clearest path to results. And yet, so many business owners unintentionally overcomplicate their programs by trying to over-deliver.Tara breaks down why more content doesn't equal more value and how a cluttered delivery system can actually prevent your customers from getting the outcomes they hired you for. She explains how to filter your content through a results-driven lens so you only include what supports your customer's transformation—and remove what distracts them.A prime example? The infamous video vault. While it may feel like a value-add, dumping dozens (or hundreds!) of videos into your program without a clear path is more likely to overwhelm than empower. Tara shares why this approach fails, and what to do instead to build a simple, scalable fulfillment system that drives participation, retention, and long-term growth.Whether you're building a new program or reevaluating an existing one, this episode will help you rethink what your customers really need—and give you the freedom to deliver it with confidence and clarity.

AI and entrepreneurship are reshaping the future of business, innovation, and leadership. In this episode, we sit down with Steven Zeller, a futurist, entrepreneur, and thought leader, to explore how AI is revolutionizing industries, changing how we work, and creating new business opportunities.

What if you're solving the wrong problem?Season 6 | Guest: Dan Bennett – Storytelling Strategist, Senior Partner & Lead of Behavioural Science at Ogilvy ConsultingWhat if your biggest business problem isn't the problem—but how you're talking (or not talking) about it?In this episode, we're joined by Dan Bennett, a master of story, simplicity, and solving through conversation. With his background as a video brand consultant and founder of 1 Minute Media, Dan flips the script on how we connect, communicate, and clarify what actually matters.We unpack:Why clarity isn't found in silenceHow branding is really just storytelling with strategyThe subtle sabotage of overcomplicationAnd the courage it takes to speak your truth, on camera or offDave, Debbie and Dan dive into the messy middle between chaos and clarity, what it means to simplify your message, lead with value, and start where most people never do with real human dialogue just like our podcast!"We're not as self-aware as we think we are.” Behavioural scientist Dan Bennettbrings insight, humility, and real-world wisdom to this episode, cutting through the noise with clarity. From how your brain tricks you into sabotaging your future self, to the real reason towel signs in hotels work (spoiler: it's not because you care about the environment), this is a masterclass in understanding how we actually work.We talk identity, introspection, leadership, ego, the science of influence, and what happens when you see the human first.This isn't marketing fluff or behavioural buzzwords, this is practical magic, rooted in truth.Also check out the event Dan shares https://nudgestock.com/-------------------------------------------------------------Join in more become a guest of the podcast -⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠Join our program waitlist and experience all that is and.⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠Follow us on socials⁠⁠⁠⁠⁠⁠@andcoachme⁠⁠⁠⁠⁠⁠Connect with us on LinkedIn -⁠⁠⁠⁠⁠⁠click here ⁠⁠⁠⁠⁠⁠Experience and. go to our website⁠⁠⁠⁠⁠⁠⁠⁠www.andcoachme.com⁠⁠/experience

Send us a text In this fascinating episode of Being an Engineer, our host Aaron Moncur sits down with Greg Mark, a visionary entrepreneur who revolutionized 3D printing with Markforged and is now transforming design workflows with his AI company, Backflip. Greg shares insights into his entrepreneurial journey, technological innovations, and the power of persistence.Main Topics:The origin story of Markforged and carbon fiber 3D printingInnovative design principles in manufacturingBackflip's AI-driven approach to converting 3D scans to CAD modelsEntrepreneurship, product development, and market strategyThe importance of reliability and focusing on core product featuresAbout the guest: Greg Mark is a trailblazer in engineering and entrepreneurship, renowned for pioneering innovations that push the boundaries of technology. Currently serving as the Founder and CEO of Backflip, Greg is transforming how we create beautiful, functional objects using AI in a world that is inherently 3D. His latest venture follows a series of impactful contributions to engineering and manufacturing, most notably as the founder of Markforged. There, he invented carbon fiber and mixed metal 3D printing, a technology now deployed globally, including on the International Space Station and by major players like BMW and Tesla.An MIT-trained engineer with both bachelor's and master's degrees in aeronautics and astronautics, Greg's journey started with bold ventures such as Aeromotions, a company that brought high-performance aerodynamics to the fastest cars on the track. His leadership at Genasun redefined off-grid solar power with advanced electronics, and as an advisor to startups like Genesis Therapeutics and Rotor Technologies, Greg continues to mentor innovators tackling the toughest challenges in industries from drug discovery to remote flight.Links:Greg Mark - LInkedInMarkforged WebsiteBackflip.ai Website 

Send us a textIn this episode we interview Rodrigo Fontes, seasoned marketer and current marketing leader at Quillbot, who brings over 20 years of experience across B2B, B2C, oil and gas, telecom, edtech, and the dating app industry.What you'll learn in this episode:Why deep audience understanding is the foundation of content that resonatesHow entertainment can be your most powerful marketing strategyThe overlooked power of cultural relevance in capturing attentionWhich data points actually indicate your content is workingWhy taking creative risks might be your best content moveHow to blend useful information with brand messaging for lasting impactPractical tips for creating standout content in saturated marketsThe importance of testing fast, failing cheap, and iterating wiselyLet me know if you'd like a punchier version or want to lean more into a specific topic—happy to refine!

FP&A Explained: How Financial Planning & Analysis Drives Business StrategyFinancial Planning & Analysis (FP&A) is more than just number crunching—it's a strategic function that helps businesses plan for the future, optimize decision-making, and drive growth. In this episode of Corporate Finance Explained, we take a deep dive into how FP&A teams forecast, analyze trends, and influence major business decisions.What You'll Learn in This Episode:The fundamentals of FP&A and how it differs from accountingHow FP&A helps companies launch new products, expand markets, and make strategic decisionsReal-world FP&A case studies, including Amazon's AWS launch and Tesla's adaptive planningThe key tools and software FP&A professionals use, from Excel to AI-powered forecasting toolsThe role of scenario planning, variance analysis, and driver-based modeling in FP&AHow FP&A teams collaborate with other departments to guide financial strategyThe impact of automation, AI, and real-time forecasting on the future of FP&AEssential skills for FP&A professionals and how to break into the fieldWho Should Listen?✔️ Finance professionals looking to transition into FP&A✔️ Business analysts and data professionals interested in finance roles✔️ Aspiring finance leaders who want to sharpen their strategic thinking skills✔️ Anyone curious about how companies use financial planning to stay ahead

Strategy is a word that invokes many emotions.There are those that fear it, those excited by it, and those apathetic to it.To help me on my quest to develop millions of strategic people I am joined by Alex MH Smith, author of No Bullsh*t Strategy.Alex talks with clarity on what strategy should mean to companies and how to approach it. He shares the ways in which people get strategy wrong, and the emotional weight the term has.Alex believes humility is the key to strategic thinking and growth. He also gives insights into what your strategy should include and the significance of good faith disagreement in strategic discussions.Alex's brutally honest, refreshingly clear insights will change the way you think about strategy forever. “The higher your level of gaze, the more strategic you are” – AlexYou'll hear about:Why most businesses don't actually have a strategyThe two fundamental problems every company faces—and how to fix themWhy extreme humility is the secret weapon of great strategistsThe biggest mistake leaders make when trying to "be strategic"How to communicate strategy so that everyone in your company actually gets itAbout Alex Smith:Alex is an author and speaker who believes that strategy is the most important skill in business. Unfortunately, it's also the most misunderstood skill in business - meaning the vast majority of leaders don't have this power at their fingertips. His work is focused on changing that - by making strategy simple, digestible, and fun so everyone can use it. Whether it's through his social media following, his best selling book No Bullshit Strategy, or his DIY strategy program The Strategy Shortcut System, everything Alex does is about helping you make the key choices that are going to 50x your results - with no additional effort.Resources:• Hidden Path newsletter: www.basicarts.org/newsletter• Strategy Shortcut System: www.strategyshortcutsystem.com• No Bullsh*t Strategy: www.basicarts.org/bookMy resources:Take my new Becoming a Strategic Leader course (https://bit.ly/3KJYDTj)Sign up to my Every Day is a Strategy Day newsletter (http://bit.ly/36WRpri) for modern mindsets and practices to help you get ahead.Subscribe to my YouTube channel (http://bit.ly/3cFGk1k) where you can watch the conversation.For more details about me:●      Services (https://rb.gy/ahlcuy) to CEOs, entrepreneurs and professionals.●      About me (https://rb.gy/dvmg9n) - my background, experience and philosophy.●      Examples of my writing https://rb.gy/jlbdds)●      Follow me and engage with me on LinkedIn (https://bit.ly/2Z2PexP)●      Follow me and engage with me on Twitter (https://bit.ly/36XavNI)

283 - Do you ever feel like your competition is everywhere, and you're just another photographer fighting for attention? We've all been there. In this episode, Vanessa Joy shares how she's built a photography business that stands out, attracts high-paying clients, and actually brings her joy. We're diving into marketing strategies that work (without spending all day on Instagram), how to recognize and avoid problem clients, and why niching down is everything.What to Listen For:Why so many photographers struggle with pricing and how to fix itThe difference between running a business and just being a photographerHow to handle red flag clients without feeling guiltyThe biggest marketing mistake photographers make and how to fix itWhy Instagram is not the magic solution to getting more clientsThe importance of relationships in your marketing strategyThe power of charitable marketing and how to make it work for youHow to break free from the cycle of overwork and underchargingWhy niching down is more important than ever in 2024How to make strategic business decisions instead of just reactingIf you've ever felt stuck in your photography business—whether it's marketing struggles, pricing fears, or dealing with difficult clients—this episode is a must-listen. Vanessa and I share our biggest lessons from years in the industry, so you can stop spinning your wheels and start growing the business of your dreams. Hit play, take notes, and let's get to work!Important Links Mentioned in This Episode:Master pet photography at Hair of the Dog Academy → www.hairofthedogacademy.comBreak free from price competition & sell with confidence → www.freedomfocusformula.comBook more clients with Elevate → www.freedomfocusformula.com/elevateMaster commercial pet photography → www.hairofthedogacademy.com/commercialFollow Vanessa Joy on Instagram → @VanessaJoyVanessa Joy's Website → https://vanessajoy.com/Are you enjoying the Freedom Focus Photography Podcast? Please leave a rating or a review!JOIN THE PARTY: Connect with us on Instagram Explore valuable pet photography resources here Discover effective pricing and sales strategies for all portrait photographers. Ready to grow your business? Elevate helps you do just that. Check out our recommended gear and favorite books.

On the latest episode of Talking Too Loud, Chris Sylvie Lubow dive into the world of social media strategy with Sydney Raiff, a video producer at CeraVe. The conversation explores Sydney's success in transforming CeraVe's TikTok strategy from a million paid views to a million organic views, and provides a behind-the-scenes look at what it takes to develop a relatable brand voice and connect deeply with your audience. Sydney also discusses how her background in stand-up comedy influenced her career in digital marketing, and how trusting one's gut has played a crucial role in her creative process. Highlights include:Using social comments to iterate on social strategyThe power of compelling hooksTaking risks and learning from failureLinks to Learn More:Follow Sydney on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Scaling a real estate portfolio isn't just about buying more properties—it's about strategic growth, partnerships, and mindset shifts. In this solo episode of Cash Flow Positive, Kenny Bedwell shares his personal journey of scaling his short-term rental business, highlighting the biggest challenges, lessons, and strategies that helped him go from his first investment to a sustainable, cash-flowing portfolio.Kenny emphasizes the importance of starting small, taking action, and not waiting for the “perfect” opportunity. He also discusses why defining what scaling means to you is crucial before making your next investment decision. Additionally, he breaks down why partnerships and collaborations are the key to overcoming capital constraints and how to navigate the quantity vs. quality debate when expanding your portfolio.If you're looking to grow your STR investments but feel stuck, this episode provides a clear roadmap for taking the next step—whether that's buying your first property, securing funding for expansion, or building strategic partnerships to accelerate growth. Enjoy!In This Episode You'll Learn:Why you don't need a massive budget to start investing in STRsThe biggest mistake investors make when scaling—and how to avoid itWhy taking action is more important than waiting for the “perfect” opportunityHow defining your vision of success will dictate your investment strategyThe power of partnerships in overcoming capital constraintsScaling isn't just about adding more properties—it's about smart growthHow to balance quality vs. quantity when expanding your portfolioWhy patience and long-term thinking are key to achieving sustainable successAnd much more…Resources:Connect with Kenny on LinkedInFollow Kenny on Instagram

In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Burke Cuny, EVP of Alliance Franchise Brands, to discuss the complexities of leading marketing for a portfolio of more than 600 franchise locations across North America. Burke shares his journey from overseeing a single division to managing both sign and print brands, offering insights into restructuring teams, merging brands, and optimizing marketing operations.The conversation explores key topics such as:The shift from a generalist marketing approach to a specialized internal agency modelBalancing internal capabilities with external agency supportThe debate between a "house of brands" vs. "branded house" marketing strategyThe resurgence of print and direct mail in a digital-first worldThe power of integrated tech stacks and digital attribution in franchise growthBurke reflects on his early career at Domino's, where franchisee insights helped drive innovation, menu expansion, and a game-changing rebrand. Tune in for expert perspectives on structuring franchise marketing teams for long-term success.

All Eyes on Supply Chain Risk: How Tariffs, Global Instability, and AI Are Changing Business Resilience. The world is changing fast, and supply chains are feeling the pressure. New tariffs, global conflicts, and climate risks are disrupting the movement of goods, leaving businesses scrambling to stay ahead. But what can companies do to reduce risk and ensure supply chain resilience?In this episode, we break down the Promoting Resilient Supply Chains Act of 2025 and how businesses are adapting to a new era of global trade. You'll learn:The five essential steps companies are taking to build supply chain resilienceHow AI and predictive analytics are transforming supply chain forecastingWhy diversifying suppliers and regionalizing production are becoming business imperativesHow real-time tracking and IoT sensors are reducing disruptionsThe ethical side of supply chains—why sustainability and fair labor practices matter more than everWe also explore how business leaders, technology, and collaboration play a crucial role in navigating uncertainty and keeping goods moving in a complex world.What You'll Learn in This Episode:The impact of new tariffs and global instability on supply chainsWhy supply chain mapping is essential for reducing riskHow AI-driven simulations help companies prepare for disruptionsThe importance of supplier diversification and backup plansHow integrated business planning aligns supply chain resilience with company strategyThe growing demand for ethical sourcing and sustainability in supply chainsKey Takeaways:Uncertainty is the new normal. Companies must rethink supply chain strategies to adapt to ongoing risks.AI-driven forecasting is a game changer. Predictive models help companies anticipate and mitigate supply chain shocks.Diversification is key. Relying on a single supplier or region increases vulnerability to disruptions.Data visibility matters. Companies investing in real-time tracking and IoT sensors have a competitive advantage.Sustainability is no longer optional. Ethical sourcing and responsible supply chains are critical for long-term resilience.Subscribe to our podcast for expert insights on supply chain resilience, AI, and global trade strategies. Visit The Future of Commerce for the latest insights on navigating supply chain disruptions. Share this episode with business leaders, logistics professionals, and anyone looking to stay ahead in today's shifting global economy.

#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven content is the key to sustainable growth.Dave and Ross cover:How organic content and SEO fit into a modern B2B marketing strategyThe power of LinkedIn, podcasts, and community for long-term brand growthHow to turn content into a flywheel that drives awareness, engagement, and revenueTimestamps(00:00) - – Intro to Dave (07:01) - – Why organic content is the foundation of a great marketing strategy (09:29) - – The role of SEO in B2B marketing (12:44) - – How brands can balance paid marketing with organic content (15:56) - – The power of LinkedIn and why marketers should prioritize personal branding (19:28) - – Why podcasts are an underrated channel for brand-building (23:09) - – How to build an audience and turn content into a long-term flywheel (29:09) - – The connection between community and content marketing (32:48) - – How Exit Five grew into a marketing community (36:42) - – The biggest mistakes B2B companies make with content marketing (40:59) - – How to measure content success beyond just traffic and rankings (44:47) - – Advice for marketers looking to build influence in their industry (48:04) - – Final thoughts Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it's just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that's email, SMS, push notifications, or beyond.And the best part is that it's all automated, so you're not just blasting campaigns and hoping for the best. You're running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

What's the real difference between a copywriter and a ghostwriter? In today's episode, I'm diving into the differences and similarities between copywriting and ghostwriting—a topic that's piqued my interest and curiosity over the last few months. As more and more copywriters start calling themselves ghostwriters, I couldn't help but wonder: Is there a real distinction, or is it just smart branding?Through my own research, polls, and deep dives into industry definitions, I uncover what each type of writer really does and when you should hire one over the other. Plus, I share insights on how to find a writer who can truly capture your brand's voice—because at the end of the day, that's what really matters. If you're a business owner looking to outsource your writing, a writer navigating your positioning, or just someone who loves a good word nerd debate, this episode is packed with insights you won't want to miss!Topics Covered in this Episode:Why some copywriters are rebranding as ghostwriters—and if it's just a marketing strategyThe biggest difference between copywriting and ghostwritingA key question to ask before hiring a writer to make sure they "get" your voiceWhat's your take on the difference between ghostwriters and copywriters? Find me on social to share your take.Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Find out more about what copywriters are and do:Episode 25: https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip  Episode 74: https://www.kimkiel.com/podcast-1/a-special-ask-me-anything-episode What's your take on the difference between ghostwriters and copywriters? Find me on social to share your take: http://www.instagram.com/kim_kiel_copy Need someone to take writing projects off your plate? Book a call to chat about the ways I can support you: https://bookacallwithkim.as.me/introcallI would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

10 Mistakes Small Businesses Will Make This YearIf you're a small business owner, agency, or freelancer working with small businesses, this episode is a must-listen. I'm breaking down the 10 biggest mistakes small businesses will make this year—mistakes that can slow growth, hurt profits, or even put you out of business if you're not careful.From ignoring AI and automation to neglecting customer retention, these missteps can mean the difference between thriving and struggling. The good news? Every single one of these mistakes is avoidable—if you know what to look for.Here's what I'm covering:Why small businesses can't afford to ignore AI anymoreThe massive shift to mobile-first marketing (and why your website needs to keep up)How failing to personalize your marketing is costing you salesWhy organic social media alone isn't a winning strategyThe critical role of video content in 2025And much more...If you want to stay ahead of the curve, grow your brand, and make smart, strategic moves this year, tune in now. Let's make 2025 your best year yet!

This week has been a wild ride in the market! From high-stakes trades to unexpected turns, we're breaking down exactly what happened and what it means for traders looking to stay ahead. Whether you're a seasoned investor or just getting started, this episode is packed with insights that could change the way you approach your trades.We kicked things off with a deep dive into some major market moves, discussing why volatility is ramping up and how to position yourself to take advantage. Plus, we talked about the emotional side of trading—staying calm when things get crazy and knowing when to make bold moves versus when to sit tight.There's also some straight-up real talk about dealing with banks, financial systems, and how the slow-moving parts of finance can affect even the fastest traders. If you've ever been stuck on hold while trying to handle a crucial trade, you'll definitely relate.

At the heart of The Prophets' vision are “The 24 Essential Supply Chain Processes.” What are they? Find out, and see the future yourself. Click here The automotive supply chain isn't what it used to be. Between shifting global policies, evolving AI capabilities, and the relentless push for sustainability, the pressure is on. And if you're not thinking ahead, you're already behind. But Martinrea is ahead of the curve, and in this episode, Megan Hunter, Executive VP of Procurement and Supply Chain Operations, explains how.One of the biggest game-changers? AI. Forget spending hours digging through Google for the right supplier. AI-powered tools now make instant supplier recommendations, cut through the noise, and even challenge old-school procurement tactics. But AI isn't perfect—Megan shares the hidden risks that supply chain leaders must watch out for.Then there's supplier transparency, a topic everyone talks about but few have mastered. Why? Because transparency isn't a tech problem—it's a trust problem. Megan reveals the reality of deep-tier supplier mapping, the struggle to get reliable data, and the cultural shift needed to make transparency a reality.And let's talk about sustainability—not as a checkbox, but as a game-changing strategy. At Martinrea, it's not just about the planet; it's about saving millions. Localized sourcing? 300,000 fewer miles traveled. Smart packaging? Less waste, lower costs.Of course, none of this works without the right people in place. However, the auto industry faces a massive talent gap. Megan's solution? Don't wait for talent—build it. Martinrea is launching an industry-first supply chain apprenticeship program, pulling in fresh talent from the ground up and training them in everything from procurement to AI-driven analytics.And if you're feeling overwhelmed by all of this? Megan's advice is simple: start with quick wins. Instead of getting stuck in the complexity, take immediate, tangible steps to drive change.Themes discussed in this episode:How Martinrea is using AI to streamline supplier searches and procurementThe biggest challenges in supplier transparency and why trust is the missing linkWhy sustainability is not just good for the planet but a cost-saving strategyThe role of zero landfill initiatives in Martinrea's waste reduction effortsWhy real supply chain transformation requires cultural shifts, not just technologyHow Martinrea is addressing the supply chain talent gap with an apprenticeship programThe importance of quick wins in driving supply chain innovation and progressFeatured on this episode:Name: Megan HunterTitle: Executive Vice President Procurement and Supply Chain Operations at Martinrea InternationalAbout: Megan is the Executive Vice President of Procurement and Supply Chain Operations at Martinrea International Inc., a role she has held since December 2019. She leads the company's global procurement and supply chain strategy, ensuring sustainable and efficient operations across the organization. In addition to overseeing procurement, Megan is also responsible for the Auburn Hills Technical Center and Martinrea's sustainability initiatives.Connect: LinkedInMentioned in this episode:Microsoft Copilot: Your AI companion

In the contemporary landscape of supply chain management, the integration of sustainability and digital transformation into modern manufacturing is emerging as a paramount necessity, heralding a new industrial paradigm that embraces resilience and intelligence.In this new episode of The Buzz on Supply Chain Now, hosts Scott Luton and Kevin L. Jackson cover this and other top headlines and welcome Vesna Deljosevic, CEO and Owner of Reforma Group, to the show. They discuss: Insights from the World Economic Forum at Davos, including the imperative for manufacturing leaders to prioritize sustainability, not merely as a compliance measure but as a fundamental business strategyThe need to attract the younger workforce to the manufacturing sector, and to rebrand the reputation of manufacturing careers, showcasing the modern, high-tech nature of the industryFostering a culture of employee engagement and appreciation for enhancing morale and productivity, and driving overall successThe shift towards sustainable practices that both manufacturers and consumers must embraceApproaching cybersecurity as a critical business concern with a comprehensive strategy to mitigate risk effectivelyJoin us for an episode that serves as a powerful call to action for industry leaders to adapt, innovate, and build resilience amid shifting global challenges.Additional Links & Resources:Connect with Vesna: https://www.linkedin.com/in/vesna-deljosevic-a86777a4/Learn more about Reforma Group: www.reformagroup.comLatest Edition of With That Said: https://bit.ly/3X2hUWgReducing Cybersecurity Risk In 2025: Consider A Supply Chain Strategy: https://bit.ly/40UQZg0People, Processes, Tech: How Manufacturing Leaders Can Succeed In 2025: bit.ly/3QHDcFfManufacturers' 2025 sustainability priorities: https://bit.ly/3QkctyjSupply chain and manufacturing transformation: Key takeaways from Davos 2025: https://bit.ly/3X5GPrZLearn more about Supply Chain Now: https://supplychainnow.comWatch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-nowSubscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/joinWork with us! Download Supply Chain Now's NEW Media Kit: https://bit.ly/3XH6OVkWEBINAR- The Rise of the Decision Makers: https://bit.ly/42z5GYUWEBINAR- AI Insights for Smarter Shipping Strategies: https://bit.ly/40wwSWDWEBINAR- Embracing Agility for better TMS ROI: https://bit.ly/40CrwIaThis episode is hosted by Scott Luton and Kevin L. Jackson and produced by

Send us a textIn this episode of The Fintech Marketers and Leaders podcast, we sit down with Imo Bábics, a fintech marketing veteran with over 15 years of experience, to discuss how to grow a fintech brand in the highly competitive and ever-evolving crypto space. From leading global marketing efforts for brands like Xbox, PlayStation, and EA to spearheading growth at Bitpanda and Relai, Imo shares his expertise on navigating market volatility, leveraging organic marketing, and building trust in a skeptical industry.Marketing a fintech brand in the crypto space comes with unique challenges, especially with limited access to traditional paid advertising channels. In this episode, Imo shares valuable insights on how to build brand credibility, leverage organic marketing strategies, and adapt to evolving market conditions. Join them as they cover topics such as:How to drive demand in turbulent markets like cryptoBuilding a fintech brand with limited paid marketingThe power of organic growth, SEO, and community-driven marketingLessons from Bitpanda and transitioning to a Bitcoin-only strategyThe role of influencers in fintech and crypto marketingExpanding across Europe under new regulationsFintech Marketing Secrets from Imo Bábics:Navigating Market Volatility & Growth StrategiesMarket turmoil, such as the FTX crash and banking collapses, has actually fueled Bitcoin adoption, as users seek self-custodial solutions. Imo explains how financial uncertainty has reinforced the need for Bitcoin-focused platforms and why inbound marketing and community trust are essential for fintech growth.Fintech & Crypto Marketing StrategiesRegulatory challenges in Europe restrict many traditional marketing tactics for crypto companies, making organic marketing, SEO, and influencer partnerships critical. Imo shares how Relai carefully selects Bitcoin-only advocates who align with their brand values and why the marketing approach for Bitcoin differs significantly from altcoins.Lessons from Bitpanda & Adapting to Bitcoin-Only GrowthThe fintech and crypto landscape has evolved from speculative trading to a more stable, long-term saving mindset. Imo highlights the key differences between traders and Bitcoin savers and explains how fintech brands must build trust and credibility to thrive in this space.Successful Campaigns & Marketing WinsBrand personality plays a crucial role in fintech success. Imo shares how Relai prioritizes community engagement over traditional advertising and how user surveys have provided valuable insights into why customers choose Bitcoin as their primary savings asset.HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!Subscribe here:

How do you know if a multifamily real estate deal is actually a good deal? In this episode, Gino Barbaro, co-founder of Jake & Gino, breaks down the three critical pillars of real estate investing: Buy Right, Manage Right, and Finance Right—and why each is essential to long-term success.What you'll learn in this episode:The biggest mistakes new investors make when choosing dealsHow to assess market fundamentals before investingWhy cash flow vs. appreciation should influence your strategyThe key financial metrics that determine deal successWhen older properties make sense—and when to avoid themSubscribe to our channel for more in-depth real estate investing content.Connect With Us:Website: https://jakeandgino.comFollow Us on Instagram: https://www.instagram.com/jakeandginoGet Our Multifamily Investing Book: https://jakeandgino.com/wheelbarrow-profits-book We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)

How does the U.S. stay competitive in manufacturing, EVs, and AI while protecting innovation and growing the workforce?Manufacturing has always been the backbone of Michigan's economy, and few people understand this better than Congresswoman Haley Stevens. Representing Michigan's 11th District, she has spent her career championing industrial policy, workforce development, and technological innovation. From her time on the U.S. Auto Rescue Task Force to her leadership on the House Science, Space, and Technology Committee, Stevens brings a unique perspective on the challenges and opportunities facing American industry.In this episode, we explore how Michigan—and the U.S. as a whole—can maintain its competitive edge in manufacturing, navigate the future of the EV market, and ensure the workforce is prepared for the next generation of industrial technology. If you care about the future of manufacturing, this conversation is one you won't want to miss.Listen to learn:Why Michigan's EV industry is facing a critical turning point and what policies will determine its long-term successHow the CHIPS and Science Act is reshaping U.S. manufacturing—and the next frontier in supply chain securityWhy industrial AI and automation adoption are accelerating—and what's missing from America's strategyThe hidden workforce gap in manufacturing education that could stall industry growthWhat a little-known manufacturing success story in Michigan reveals about the future of U.S. innovation3 Big Takeaways from this Episode:America's EV strategy is at a crossroads. Policy decisions made now will determine whether the U.S. leads in electric vehicle manufacturing or falls behind. Workforce training and battery production will be key to staying competitive.CHIPS and Science was just the start. While the act boosted domestic semiconductor production, gaps remain in minerals, advanced materials, and supply chain resilience. A national strategy is needed to secure the future of U.S. manufacturing.Industrial AI is evolving faster than policy. Manufacturers are adopting AI-driven automation, but without a clear national framework, workforce development and industry competitiveness risk falling behind global leadersResources in this Episode:Visit Congresswoman Haley Steven's Page: stevens.house.govConnect with the Congresswoman Online:X / TwitterWe want to hear from you! Send us a text message.Instagram - Facebook - YouTube - TikTok - Twitter - LinkedIn

AI is here, and it's changing everything. If you haven't started integrating AI into your business yet, you need to—because it's not just a trend; it's the future.In this episode, I'm diving into how AI has completely transformed the way I create content, run my podcast, and even strategize my visibility. I've built my own AI assistant (shoutout to Phoebe, the Podcast Princess!), and she's already saving me HOURS every week.This is your permission slip to start exploring AI for yourself. Trust me, once you see what's possible, your mind will be blown.Inside this episode, we'll cover:How I use AI daily for content creation, podcasting, and strategyThe one thing you need to do before using AI (or risk wasting time)Why AI is NOT replacing creativity—but amplifying itHow to actually train AI to sound like you (so it doesn't feel robotic)Why ignoring AI will put you way behind in business>>YOUR NEXT STEPSTHANKS FOR LISTENING!

What happens when an entire era of anti-corruption enforcement is put on pause? Is this a strategic move to bolster American businesses or a dangerous rollback of corporate accountability? In an unprecedented move, the Trump administration has hit the brakes on FCPA enforcement for at least 180 days, citing concerns over U.S. economic competitiveness and national security. In this episode of Corruption, Crime, and Compliance, Michael Volkov breaks down the implications of this game-changing executive order. The executive order claims that FCPA enforcement has been stretched beyond its original intent, harming American businesses while benefiting foreign competitors. With the Department of Justice now ordered to reassess its approach to anti-bribery enforcement, the business and legal communities are left wondering—what happens next? Will companies adjust their compliance strategies, or will global enforcement trends keep them in check?You'll hear him discuss:The Trump administration's rationale for halting FCPA enforcement and why the decision was both surprising and expectedThe executive order's directive to the Attorney General to reassess FCPA investigations and enforcement prioritiesThe shift in DOJ focus from corporate bribery cases to prosecuting cartels and transnational criminal organizationsThe potential impact on global anti-corruption efforts, as countries like the UK, France, and Brazil continue enforcing their own bribery lawsThe uncertainty surrounding DOJ's forthcoming guidance and what companies should anticipate in the next 180 daysThe broader implications for corporate compliance programs, risk assessments, and international business strategyThe historical context of past efforts to reform the FCPA and why similar arguments were made over a decade agoThe potential for companies to seek remedial measures for past FCPA enforcement actions and the challenges in implementing such a policyHow this shift in enforcement priorities may affect corporate ethics, internal investigations, and global compliance expectationsResourcesMichael Volkov on LinkedIn | TwitterThe Volkov Law Group

Practical strategies for managing our emotional lives.Dr. Ethan Kross, author of the international bestseller Chatter, is one of the world's leading experts on emotion regulation. An award-winning professor in the University of Michigan's top ranked Psychology Department and its Ross School of Business, he is the Director of the Emotion and Self-Control Laboratory.In this episode we talk about:What an emotion actually is The myth that we should only experience positive emotions Why sometimes avoidance is a smart strategyThe six emotional "shifters"  we can use to regulate our emotionsThe role of our sensesHow to use mental time travel to shift perspectiveAnd the role of our surroundings, relationships, and culture Related Episodes:#365 The Voice in Your Head | Ethan KrossThe Neuroscience Of: Emotional Regulation, Relationships, Body Image, And Intuition | Emma SeppäläSign up for Dan's newsletter hereFollow Dan on social: Instagram, TikTokTen Percent Happier online bookstoreSubscribe to our YouTube ChannelOur favorite playlists on: Anxiety, Sleep, Relationships, Most Popular EpisodesFull Shownotes: https://meditatehappier.com/podcast/tph/ethan-kross-902See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In part 2 of our interviews at NICC 2024 we look at thoughts from leaders who shared perspectives on what will affect insurance when it comes to global positioning, data, technology, and joint purpose. This collection of thoughts taps into a statement around geopolitical issues to start and then moves to how so many across insurance are looking to position for the future. In this episode:Thoughts from Munich ReHow insurance consultants look at the intersection of data and developing strategyThe power and role of broker groups aside from associationsWhy insuretechs for brokers and enterprise systems are aligned in use of new tech like AIThis collection of quotes shows how far the insurance industry can drive to create better outcomes for consumers and insurances businesses. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Avanish and Jim discuss:Jim's 46-year journey from IBM to Salesforce, including his role in scaling Salesforce from $22M to $5B in revenueHow customer demands, particularly from companies like Cisco and Merrill Lynch, shaped Salesforce's platform strategyThe strategic decision to separate the application layer from the platformCreating a successful customer success organization to drive adoption and showcase customer storiesThe evolution of Salesforce's partner strategy and metrics for measuring ecosystem successHow the "tactics dictate strategy" philosophy helped Salesforce respond to market needsAbout Our GuestJim Steele is the President of Global Strategic Customers and Partners at Salesforce. Previously, Jim served as Salesforce's President of Worldwide Sales and Chief Customer Officer for over 12 years, from 2002 through 2014 where he led the growth of the company from $22 million to more than $5 billion in revenue. Jim rejoined Salesforce in 2020 as President of Global Strategic Sales with his primary focus to bring the full power of Salesforce to its largest and most strategic customers. Most recently, Jim has also assumed responsibility for Salesforce's Alliances & Channels organization, the Emerging Business operating unit, and Private Equity practice. Previously Jim served as Chief Revenue Officer and President of Yext, President and Chief Revenue Officer of InsideSales.com and President of Worldwide Sales at Ariba. Jim started his career at IBM where he spent over 22 years in executive leadership and senior sales roles including VP and GM of Sales in Asia, based in Tokyo.About our HostAvanish Sahai is a Tidemark Fellow and has served as a Board Member of Hubspot since April 2018 and of Birdie.ai since April 2022. Previously, Avanish served as the vice president, ISV and Apps partner ecosystem of Google from 2019 until 2021. From 2016 to 2019, he served as the global vice president, ISV and Technology alliances at ServiceNow.  From 2014 to 2015, he was the senior vice president and chief product officer at Demandbase.  Prior to Demandbase, Avanish built and led the AppExchange platform ecosystem team at Salesforce, and was an executive at Oracle and McKinsey & Company, as well as various early-to-mid stage startups in Silicon Valley.About TidemarkTidemark is a venture capital firm, foundation, and community built to serve category-leading technology companies as they scale.  Tidemark was founded in 2021 by David Yuan, who has been investing, advising, and building technology companies for over 20 years.  Learn more at www.tidemarkcap.com.LinksFollow our guests, Jim SteeleFollow our host, Avanish SahaiLearn more about Tidemark

Jesse just joined LEEF Brands as Head of Investor Relations and Business Development. LEEF is one of the leading producers of bulk extracts in California, has a dispensary in Palm Desert, and a wellness line called LEEF Organics. LEEF CEO Micah Anderson joined Jesse and Morgan to discuss his background, the origins of LEEF, and the unique set of fundamental catalysts ahead for the company in 2025: 1. Planting Salisbury Canyon Ranch2. Advances in extraction technology3. Out-of-state opportunities4. Bitcoin treasury strategyThe show ends with the guys asking Grok if Salisbury Canyon Ranch may become the world's largest cannabis farm. This was a fun show, thanks for listening!

Funnel Series #13Throughout this Funnel Series, we've been digging into the strategies, skills, and systems that make up successful funnels. In today's episode, we're taking it a step further and answering the big question I hear all the time, the thing that gets us all sweaty and a little bit scared: What should I charge for funnel services?From understanding the scope of work to presenting your pricing like a pro, I'm giving you the tools you need to confidently quote your next project.Listen to learn more about:Why knowing your Minimum Acceptable Rate (MAR) is the foundation of your pricing strategyThe different types of funnel services (from simple lead magnets to full-blown evergreen systems) and how to price themHow to scope a project effectively so you don't undercharge—or overcommitWhy is value-based pricing your secret weapon for aligning your rates with the ROI you deliverTips for presenting your pricing with confidence and setting clear expectations with clientsDon't let pricing your funnel services feel like guesswork! By the end of this episode, you'll have the tools to charge based on value, own your expertise, and create a win-win for you and your clients.I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.Sponsored by UDMA Toolkit Want the best tech and AI tools for your marketing services and DMA business all in one place? Stay ahead with the latest tools and impress your clients with the UDMA Tool Kit. Grab it for just $7.99Links Mentioned in the Show:Listen to more episodes about pricing3 Tactics to Raise Your Rates as a Digital Marketing Assistant #131 How Virtual Assistants Can Go from Hourly to Project Rates #193Virtual Assistant Services & Pricing Guides with Emily Reagan #223 4 Freelance Pricing Models #46Common Mistakes Service Providers Make on Packages #201How to Become a Digital Marketing Strategist #185Join The Digital Marketer's Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads.

Are in-person events still relevant in 2025?In this episode, I sit down with Nick Peddle, VP of Marketing and Growth at SightView Software, to talk all things event marketing, brand representation, and the importance of customer relationships. We break down why relying solely on virtual events and not making the effort to meet customers in person can lead to #DisconnectedMarketing—and why in-person events like trade shows and conferences are still essential in 2025, even post-pandemic, and how they can drive real business growth.Nick shares his impressive success stories, like building a $2M pipeline and increasing organic traffic by 50%. He also debunks the myth that live events are a thing of the past, offering insights into effective pre- and post-event strategies, the challenges of rebranding, and how genuine connections with customers can make all the difference.If you're in marketing or looking to improve your event strategy and customer engagement, Nick's practical advice will help you take your efforts to the next level.Key Topics Covered:Importance of brand consistency across all customer interactionsWhy live events still matter in 2025Tips for building a successful event marketing strategyThe power of personal connections in business growthHow to effectively rebrand your companyDon't miss out on these expert insights—subscribe for more marketing tips and tricks, and let's keep the conversation going in the comments below!Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Nick:LinkedIn: https://www.linkedin.com/in/nicholas-peddle-nola/ Company website: http://www.sightview.com/   Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ #Marketing #EventMarketing #CustomerEngagement #BrandRepresentation #LiveEvents #TradeShows #MarketingStrategy #Rebranding #BusinessGrowth #MarketingTips #HardCorpsMarketingShow

“Incorporate lessons from others' mistakes into your business strategy.”I read this lesson in a recent podcast guest application and I thought, ‘well, that is actually a pretty good summary of what we do here on How I Made It In Marketing.' You can tune in and learn from others' mistakes so you don't have to make them yourself.And, of course, their triumphs as well. What fun would it be to only discuss the mistakes?So I talked to the man behind that podcast guest application – AB Lieberman, CEO and Founder, Clicks Talent [https://www.clickstalent.com/] – to hear the lessons from his triumphs and mistakes, along with the stories behind those lessons. Stories (with lessons) about what he made in marketingAct FastLocation mattersA $300,000 Wake-Up Call: Why your accountant mattersIncorporate lessons from others' mistakes into your business strategyThe customer is always right and make sure they are always happyLook at the person, not at the productDiscussed in this episodeGet Productive With AI [https://meclabsai.com/GetProductive] – January 8th at Noon ESTCopywriting: Every word matters in these marketing case studies from AAA, a consultant, and a real estate company [https://marketingsherpa.com/article/case-study/brand-direct-case-studies-AAA-word-marketing-examples]Help, Don't Hype: A guide to customer-first marketing [https://sherpablog.marketingsherpa.com/customer-centric-marketing-2/help/]Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (podcast episode #93) [https://www.marketingsherpa.com/article/interview/marketing-experimentation]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Did you know that the very first interface designer at Adobe was also the first designer to work on Figma?

Send us a textIn this special episode, Michael and Tessa sit down with our very own Laura Hamill to discuss her new book "The Power of Culture" published by The Economist.Laura shares insights from her decades of experience studying organizational culture, explaining why companies struggle with culture change and how leaders can build intentional, powerful cultures that drive business success.In This Episode, You'll Learn:Why organizational culture is both critical and incredibly difficult to changeHow unconscious cultural norms shape behavior and resist changeThe vital connection between culture and business strategyThe "Intentional Culture Circle" framework for cultural transformationQuotable Moments: "Culture is like water to a goldfish - when you're in it, you can't even see it anymore." - Laura HamillPractical Takeaway: Culture change is challenging but achievable with intentional leadership focus and commitment. Start by getting clear about what kind of company you want to be from a cultural perspective and how that connects to your business strategy and purpose.Get Laura's Book: The Power of Culture is available now from Simon & Schuster!Learn more about why culture is both challenging and critical to business success, and discover practical frameworks for creating positive, intentional organizational cultures that drive results.To stay connected and continue the conversation, be sure to follow us on LinkedIn. And don't forget to check out our previous episodes for more tips and strategies to boost your workplace happiness. You can find them on your favorite podcast platform or on our website. If you have any questions, comments, or topic suggestions for future episodes, please reach out to us. We'd love to hear from you!Stay inspired, stay motivated, and stay happy at work!

This week on Pathfinder, we're kicking off a special three-part series on lunar architecture, brought to you by our friends at Lockheed Martin. To kick off the series, we're exploring the future of lunar architecture more broadly with Rob Chambers, Director of Strategy for Human Space Exploration at Lockheed Martin, and Alex MacDonald, Chief Economist at NASA. In this episode, Alex and Rob share their perspectives on the complexities of building sustainable lunar missions and the critical technologies shaping the future. The discussion dives into the integration of international collaboration, public-private partnerships, and groundbreaking innovations that will enable humanity's return to the Moon and its next steps across the solar system.We also cover:NASA's Artemis program and the Moon-to-Mars exploration strategyThe role of international and commercial partnerships in advancing lunar missionsFoundational infrastructure, including habitats, rovers, and nuclear power systemsLessons from Apollo and how they inform today's approach to sustainable lunar explorationThe evolving lunar economy and what it might mean for humanity's future in spaceAnd much, much more...• Chapters •00:00 - Intro01:25 - Rob's and Alex's background04:22 - NASA's vision for the Moon09:15 - NASA and Lockheed: their history with the Moon13:36 - Lessons from previous Lunar missions16:34 - What has changed to allow partnerships to be more efficient?25:13 - Challenges working with international agencies30:35 - Helium-3 mining and other lunar business models37:14 - Lockheed's Lunar Roadmap43:05 - Who are the other players in the Artemis program and collaboration?49:56 - Resiliency and risk55:13 - End goals for Lunar missions in the next 100 years01:02:41 - When are we landing on the Moon? • Show notes •Lockheed Martin's website — https://www.lockheedmartin.com/en-us/capabilities/space/human-space-exploration/water-based-lunar-architecture/lockheed-martins-lunar-architecture-novella-white-paper.htmlLockheed Martin Space' socials — https://twitter.com/LMSpaceMo's socials — https://twitter.com/itsmoislamPayload's socials — https://twitter.com/payloadspace / https://www.linkedin.com/company/payloadspacePathfinder archive — Watch: https://www.youtube.com/@payloadspacePathfinder archive — Listen: https://pod.payloadspace.com/episodes• About us •Pathfinder is brought to you by Payload, a modern space media brand built from the ground up for a new age of space exploration and commercialization. We deliver need-to-know news and insights daily to 19,000+ commercial, civil, and military space leaders. Payload is read by decision-makers at every leading new space company, along with c-suite leaders at all of the aerospace & defense primes. We're also read on Capitol Hill, in the Pentagon, and at space agencies around the world.Payload began as a weekly email sent to a few friends and coworkers. Today, we're a team distributed across four time zones and two continents, publishing five media properties across multiple platforms:1) Payload, our flagship daily newsletter, sends M-F @ 9am Eastern2) Pathfinder publishes weekly on Tuesday mornings (pod.payloadspace.com)3) Polaris, our weekly policy briefing, publishes weekly on Tuesdays4) Payload Research, our weekly research and analysis piece,  comes out on WednesdaysYou can sign up for all of our publications here: https://payloadspace.com/subscribe/

In this insightful episode of The Proven Entrepreneur Show, host Don Williams welcomes you all. Dive into an inspiring entrepreneurial journey with Stephen Shortt, a Dublin-based business leader who's redefining career guidance and family business dynamics. In this captivating episode of The Proven Entrepreneur Show, Stephen shares his unique path from growing up in a family of trailblazing entrepreneurs to building his own successful businesses focused on helping people find fulfilling careers.Discover how Stephen transformed family business challenges into a mission of making workplaces happier, using psychometric assessments to match people with their ideal career paths. From selling comic books in school to running international businesses, Stephen's story is a testament to the power of self-awareness, honest communication, and breaking traditional career boundaries.Key highlights include:The rare experience of having two entrepreneurial parentsNavigating family business succession with grace and strategyThe importance of understanding yourself before charting your career pathOvercoming conflict-avoidance to create more meaningful professional relationshipsWhether you're an entrepreneur, a business leader, or someone seeking greater career satisfaction, this episode offers invaluable insights into personal growth, business strategy, and the art of finding your true professional calling.Tune in and get ready to be inspired by Stephen Shortt's remarkable entrepreneurial wisdom!For information on how to work with Don visit us at https://donwilliamsglobal.comYou can also reach out to Don Williams at https://provenentrepreneurshow.com/Don't forget to subscribe to The Proven Entrepreneur Show for more success stories, actionable strategies, and the best of entrepreneurial wisdom!

The Superhero Show Show #560Fisk vs The Cat: Can Fisk Use Friskies to Catch The Cat?In this thrilling episode of The Superhero Show Show, the hosts dive into Spider-Man: The Animated Series episode 402, titled “Partners in Danger, Chapter 2: The Cat.” With the legendary Wilson Fisk, aka the Kingpin, and the enigmatic Black Cat squaring off in a battle of wits and muscle, the episode delivers high-octane action and character-driven drama. The hosts break down every detail of the Fisk vs The Cat showdown while exploring how Spider-Man finds himself caught in the middle of their conflict.Fisk vs The Cat: A Clash of Strength and StrategyThe hosts begin by dissecting the intricate dynamics between Fisk and Black Cat. As Black Cat seeks to outmaneuver Fisk in her quest for vengeance, the Kingpin uses his vast resources and criminal empire to maintain control. The hosts discuss how this episode perfectly captures the essence of these characters—Fisk as a ruthless strategist and Black Cat as a daring, resourceful anti-heroine.Felicia Hardy's transformation into Black Cat adds layers to her character, showcasing her fierce independence and tactical brilliance. The hosts highlight her struggle to balance her personal vendetta with her growing partnership with Spider-Man, who attempts to steer her away from the dark path of revenge.Spider-Man's Balancing ActSpider-Man's role in the Fisk vs The Cat narrative is pivotal. The hosts examine how Peter Parker, as Spider-Man, works tirelessly to prevent Black Cat from crossing moral lines while also fending off Fisk's criminal machinations. This dual responsibility places Spider-Man in a morally complex position, as he grapples with protecting his ally and stopping a dangerous foe.The hosts praise Christopher Daniel Barnes's voice acting, which perfectly captures Peter's internal conflict and unwavering determination to do what's right. They also delve into the thrilling action sequences, particularly the climactic face-off that sees Spider-Man, Black Cat, and Fisk in a nail-biting confrontation.Exploring Themes of Redemption and ControlThe hosts explore the underlying themes of the episode, particularly the tension between redemption and control. Black Cat's pursuit of justice for her father's imprisonment drives her actions, but her methods are at odds with Spider-Man's values. Meanwhile, Fisk's desire to control every facet of his empire reflects his unrelenting ambition and disregard for collateral damage.The hosts discuss how these themes resonate throughout the series, adding depth to the characters and their motivations. They commend the writers for crafting a story that balances superhero action with meaningful character development.The Legacy of "Partners in Danger"As the second chapter in the “Partners in Danger” arc, The Cat sets the stage for even greater stakes in Spider-Man's battle against Fisk's empire. The hosts speculate on how this episode's events will impact future storylines, particularly the evolving relationship between Spider-Man and Black Cat.Final Thoughts: Fisk vs The CatThe Fisk vs The Cat dynamic in “Partners in Danger, Chapter 2: The Cat” delivers a compelling mix of tension, strategy, and raw emotion. The hosts celebrate how the episode deepens the show's narrative while maintaining its signature blend of action and character-driven storytelling.Whether you're a longtime fan of Spider-Man: The Animated Series or a newcomer to the series, this episode offers an unforgettable exploration of the complexities of heroism, vengeance, and the ever-present struggle for power. Tune in to hear the hosts' in-depth analysis and predictions for the next...

How do you lead meaningful change without formal authority? In this engaging discussion, Laura Barnard, an award-winning project management expert and CEO of PMO Strategies, shares her journey from tech trailblazer to empowering leaders worldwide. Learn how to influence effectively, foster inclusive leadership, and balance technology and human connection.Expect practical insights on leading through change, building impactful teams, and the future of work in a hybrid world. Laura's inspiring stories and actionable advice will challenge and equip you to become an impact-driven leader.Finding Purpose Through ChangeLaura's serendipitous entry into technology and project managementEarly experiences translating between business and technologyThe pivotal realization: building a PMO (Project Management Office) as a vehicle for strategic impactThe Leadership DNALeadership without Titles: how actions and Influence Define true leadersEmpowering women in male-dominated fields and creating more balanced spacesAnecdotes from Laura's career on impactful mentorship and collaborationThe Science of InfluenceWhy influencing others is the cornerstone of effective leadershipTechniques for leading through organizational change with empathy and strategyThe importance of delivery leaders in bridging strategy with executionTechnology as a Leadership ToolThe evolving role of AI and technology in project managementDistinguishing between tools for efficiency and the human element of leadershipEmbracing a hybrid approach to collaboration for productivity and connectionNavigating the Future of LeadershipEmployee expectations and the importance of flexibility in leadershipHow organizations can balance remote work with the value of in-person collaborationLeadership as a shared journey: empowering teams to drive meaningful changeKey Quotes:Leadership is not about titles; it's about how you operate and inspire others." - Laura Barnard"People are not resistant to change; they are resistant to having change done to them." - Laura BarnardThe 10 Proven Ways to Lead and Thrive in Today's World Executive Guide Featuring 10 Key Themes and 42 Strategic Insights from Worldwide Leaders https://crm.leadingchangepartners.com/10-ways-to-leadConnect with Laura:Website: https://pmostrategies.com/LinkedIn: https://www.linkedin.com/in/laurabarnard/Connect with Denis:Email: denis@leadingchangepartners.comWebsite: www.LeadingChangePartners.com FaceBook: https://www.facebook.com/denisgianoutsos LinkedIn: https://www.linkedin.com/in/denisgianoutsos/ Instagram:

When people in the know hear the word “community,” they think of Christina Garnett.But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020:"If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.Say hi, tell us about yourself, and what you like to tweet about. Make friends." You'll hear us talk about that tweet a lot in this week's episode, and how it wound up changing her life and impacting her professional career in great ways. We also discuss what she was doing leading up to the fateful tweet, what she did with it, and how she has weighed her options since–including starting her own business as a fractional CCO (Chief Community Officer/Chief Care Officer) and advisor, helping companies foster better communication with their communities in all sorts of ways. Listen and learn:Community as a response to COVID-era isolationThe TweetWhy it hitNot overthinking itContinuing to keep it realHaters gonna hatePre-Tweet careerPandemic Medium articleBurnout, vulnerability, reaching out and getting knownWhy people wanted herBeing a connectorData driven strategyThe voice of the communityParasocial relationships with brands, and how personal brands come into play with solidifying that relationshipDeciding not to become an influencerCreating her own job titleWhat drives ChristinaWhy companies need communityWhat Christina specifically brings to the tableThe personal and the professionalFind Christina:TwitterLinkedIn❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Product Management is not about frameworks. Yes, using some frameworks that fit well in your situation can save us a lot of time by organizing our thoughts and allowing us to collaborate better.And before there were frameworks, there were mindsets.In this episode we are talking about a couple of mindset that help product managers and anyone who is building products to align better with the chaotic nature of our work.Our guest on the show is Assaph Mehr, a product and people leader. He is currently a Senior Product Manager of AI at Squiz, a Product Management Advisor & Mentor at My Mentor Path, a thought provoking blogger, and an author (or several ward-winning stories of Togas, Daggers, and Magic series - for lovers of Dark Urban-Fantasy Detectives and Ancient Rome!).On the episode, Assaph shared with us two of those mindsets - VUCA and Cynefin, and how they relate to our jobs as product people.Join Matt and Moshe as they explore with Assaph:How he got to product managementHis experience building AI products, and some of the challenges they raiseWhat are these two mindsets all about (and how to pronounce Cynefin!)How to understand, and harness Volatility, Uncertainty, Complexity and Ambiguity (VUCA)The balance between all of these, and how each of our domains can have a different mixIs it possible to quantify things like uncertainty or complexity?How he defines strategyThe 5 domains of Cynefin, and the importance of fitting our problem to the right domainCan Product Managers impact their orgs to think in these ways?Can product job seekers test organizational fit by probing to see if they have the right mindset?And so much more…You can connect with Assaph at:LinkedIn: https://www.linkedin.com/in/assaph/ Blog: https://assaph.substack.comBlog post about Cynefin and VUCA: https://assaph.substack.com/p/cynefin-and-vuca * You can find the podcast's page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenproduct/Moshe Mikanovsky - linkedin.com/in/mikanovsky/ Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

What if we told you there's a way to simplify online course creation and reclaim your time? (Bye, burnout!) In today's episode, I sit down with Gemma Bonham Carter, and let me tell you, this is a game-changer for anyone in the online course industry! We dive deep into why simple tools can create major impact and the must-know trends in today's competitive market. If you're looking to scale your online business while maintaining balance and flexibility, you have to catch this episode. Today we cover:The importance of simplifying course creation—solve one clear problem, use basic tools like Google Docs, and avoid overcomplicatingWhy balancing live launches with ongoing evergreen sales can supercharge your businessHow to use a funnel to engage new audience members and offer clear next steps, helping streamline your social media and sales strategyThe importance of setting firm work boundaries, delegating tasks you don't enjoy, and focusing on what truly matters to stay energized and passionateCONNECT WITH GEMMA:Website: https://gemmabonhamcarter.comInstagram: @gemma.bonhamcarterFree resources: Email swipes from a 6-figure launch: https://learn.gemmabonhamcarter.com/emails/Free workshop on going evergreen: https://learn.gemmabonhamcarter.com/evergreen/Free workshop on launching your first course: https://learn.gemmabonhamcarter.com/class/CONNECT WITH HOLLY:• ASK ME ANYTHING: www.hollymariehaynes.com/chat• WATCH THE EPISODE AND BONUS CONTENT ON YOUTUBE: www.youtube.com/@hollymariehaynes• LISTEN TO DITCH THE SOCIAL DRAMA: https://www.hollymariehaynes.com/social• WORK WITH HOLLY: www.hollymariehaynes.com/workwith me

How can building an equity-driven real estate portfolio impact your finances and the communities you serve?Today, Kevin Dugan, the Managing Principal at Altus Investment Group, shares his journey from reading Rich Dad Poor Dad in college to becoming a successful real estate investor specializing in fix-and-flips and small multifamily properties. He discusses the challenges and rewards of managing construction projects remotely, the importance of finding the right partners, and the deeper motivations behind his work. Kevin also highlights the importance of aligning business goals with personal values, particularly in positively impacting the communities he invests in.[00:01 - 06:18] From Book to BusinessThe influence of Rich Dad Poor Dad in shaping entrepreneurial mindsetsThe transition from idea to action—buying the first propertyThe importance of timing in real estate investment[06:19 - 12:06] Scaling Through Sweat EquityBuilding equity through construction as a core investment strategyThe challenges of remote management and the necessity of strong partnershipsEvolving from small-scale renovations to a scalable construction model[12:07 - 18;24] The Why Behind the WorkBusiness as a means to serve and create value across all stakeholdersThe role of financial education in empowering communitiesThe importance of aligning business success with personal fulfillment[18:25 - 24:49] Navigating PartnershipsThe complexities of business partnerships and the need for clear communicationLessons learned from both successful and challenging partnershipsStrategies for finding and maintaining effective business relationships[24:50 - 29:53] Balancing Ambition and LifeThe risks of prioritizing business growth at the expense of personal relationshipsThe value of presence in personal and family lifeThe long-term impact of balancing professional and personal successConnect with Kevin:Website: https://businessownersinvest.com/LinkedIn: https://www.linkedin.com/in/kevinkdugan/LEAVE A 5-STAR REVIEW by clicking this link.WHERE CAN I LEARN MORE?Be sure to follow me on the below platforms:Subscribe to the podcast on Apple, Spotify, Google, or Stitcher.LinkedInYoutubeExclusive Facebook Groupwww.yonahweiss.comNone of this could be possible without the awesome team at Buzzsprout. They make it easy to get your show listed on every major podcast platform.Tweetable Quotes:"As long as we have construction and buy an asset under value, we can build equity through our construction process." — Kevin Dugan"It's not about just making money. It's about making a deeper impact on a larger scale." — Kevin DuganSupport the Show.

Common acne treatments just aren't cutting it. In fact, they can make acne even worse in the long term. They may help manage symptoms, but they usually aren't solving the root issues of acne.We need to ask: why is acne happening in the first place? What does it look like to look at root causes, do lab testing, assess health history, and ultimately put together a plan that doesn't just manage acne, but solves it? In this episode, Jordan talks with functional medicine dietician Robyn Johnson. They talk about all things acne, root causes, stress, and what it looks like to run on food as fuel instead of stress hormones.Tune in to learn:Why common acne treatments aren't cutting it (or even making things worse)How metabolism, blood sugar, cortisol, nutrition, and detox systems play a role in acneWhy completely removing certain foods from the diet may not be the best long-term strategyThe 5 main root causes of acneThe role stress plays in skin healthShifts to start helping your body run off of food as fuel instead of stress hormonesThe importance of minerals and how to incorporate more minerals in your dietWant to dig deeper into this topic? Check out these resources mentioned in the episode:The Clear Skin LabRayvi Mineral Drink MixRobyn's WebsiteIG: @nutritionbyrobyn