Podcasts about strategythe

How to Launch and Scale a Successful E-Commerce Brand: Expert Insights from Mo ElhawaryIn today's fast-paced e-commerce landscape, founders and marketers need more than just trends to succeed; they need actionable strategies for driving real growth. In a recent episode of The Thoughtful Entrepreneur, host Josh Elledge sat down with Mo Elhawary, Founder of Launch and Scale Agency, to discuss the most effective tactics for launching and scaling e-commerce brands, particularly in the supplement and wellness sectors. Mo's agency has helped scale eight- and nine-figure brands, offering valuable insights on holistic success and marketing strategies for the modern e-commerce world.Understanding E-Commerce Business Models and Marketing StrategiesMo Elhawary emphasizes that not all e-commerce sectors are the same, and your business model should dictate your marketing approach. For example, fashion and apparel brands focus on variety and seasonal trends with higher cart values, while supplement and wellness brands typically rely on subscription models for recurring revenue. The key to success in supplement-based e-commerce is not just selling a product, but fostering ongoing customer relationships and emphasizing trust through personalized marketing.He also highlights the shift in marketing strategies, from platform-specific metrics to a holistic cross-platform approach. With customers interacting with brands across various platforms, Mo advises adopting an attribution model that tracks customer journeys and enhances overall brand presence. Investing in authentic, engaging content is key, with Mo stressing that content doesn't need to be highly polished but must be relatable and engaging. To scale effectively, AI-powered tools can supplement content creation, but the true secret lies in mixing AI-generated elements with authentic, user-generated content (UGC) for the best results.Finally, Mo talks about the importance of focusing on two main ad types for e-commerce: performance-based videos and simple static images. He shares proven content frameworks like educational content, lifestyle integration, and product demos to effectively communicate value to potential customers. For new and scaling brands alike, Mo advocates for clear, benefit-driven messaging and rapidly testing content to discover what resonates with your target audience.About Mo ElhawaryMo Elhawary is the Founder of Launch and Scale Agency, a company that helps e-commerce brands launch, scale, and thrive through a combination of strategic marketing and product development. With extensive experience in growing eight- and nine-figure brands, Mo focuses on actionable growth strategies, creative marketing, and building sustainable, scalable business models for e-commerce brands.About Launch and Scale AgencyLaunch and Scale Agency offers comprehensive solutions for e-commerce brands, particularly in the supplement and wellness industries. Specializing in product development, marketing, and fulfillment, the agency helps brands launch successfully and scale efficiently with a focus on long-term growth and holistic marketing strategies.Links Mentioned in This Episode:Launch and Scale Agency WebsiteMo Elhawary on LinkedInEpisode Highlights:Key differences between e-commerce business models (fashion vs. supplements/wellness)Shifting from platform-specific metrics to a holistic marketing strategyThe importance of authentic content and AI's

Scrappy ABM, hosted by Mason Cosby, sits down with Rob Bellenfant, CEO of TechnologyAdvice, to uncover why most B2B marketers struggle with content syndication. Rob shares how the right partner and the right audience create real pipeline, not just contact lists.This conversation highlights why building trust with first-party audiences changes everything, how authenticity drives engagement, and why educational content alone is no longer enough. Rob explains the four ingredients every piece of content needs—education, production value, time efficiency, and entertainment—and why missing even one kills ROI.From choosing syndication channels to setting up feedback loops that actually work, listeners will hear clear ways to measure success and pivot fast. Whether targeting small businesses or moving upmarket, Rob's insights reveal how to adjust expectations, fight out incumbents, and make every content dollar count.

Episode Summary:In this episode, Kenny Jahng sits down with Nils Gulbranson, a digitally native Christian content creator, to explore how to make biblical teaching both accessible and engaging on digital platforms. Nils shares the strategies behind his rapid growth to nearly 100K followers and millions of views, plus actionable advice for churches looking to connect with younger audiences online. Listeners will discover practical steps for building an authentic digital presence, choosing the right platforms, and crafting content that resonates with today's digitally native generation. Whether you're a pastor or a church communicator, you'll come away with new ideas to amplify your ministry's voice online.In This Episode, You'll Learn:How Nils identified a gap between traditional biblical scholarship and Gen Z's content consumption—and why he stepped in to bridge itWhy reframing your view from “algorithm” to “audience” transforms your approach to social media strategyThe most common mistakes churches make in their digital outreach—and what to stop doing right nowWhy authenticity and “messy” realness outperform overly polished, perfection-driven content for younger audiencesWhich digital platform holds the greatest potential for churches today, and where to focus your limited resources for maximum impactHow to assemble a lean, effective digital ministry team—even when resources are limitedThe case for pastors building a personal online platform alongside the church's official accountsKey Quotes:“Algorithm and audience is synonymous. If the algorithm doesn't like your video, it means that your audience doesn't like your video.” — Nils Gulbranson“Stop trying to make everything look perfect…we crave authenticity.” — Nils Gulbranson“If you are going to take resources and focus on one platform, it's YouTube.” — Nils Gulbranson“Version One is better than Version None. Just get it out the door.” — Kenny Jahng“Our source of creativity comes from God… Christians should be the forefront of excellence when it comes to all domains of life.” — Nils GulbransonLinks & Resources Mentioned:Instagram: @nilsglen (Nils Gulbranson's primary platform)YouTube: Nils GlenLinkedIn: Connect with Nils Gulbranson (no direct link provided)Email: Nil's [lastname].[firstname]@gmailChurch Tech Today: www.churchtechtoday.com FrontDoor.church: www.frontdoor.churchAbout the Church Tech Today Podcast:The Church Tech Today Podcast helps pastors, church staff, and ministry leaders navigate the intersection of faith and technology with confidence. Hosted by Kenny Jahng and brought to you by www.MinistryLink.com

Welcome to the second edition of "Walton's Weekly Wramblings" - a brand new weekly synthesis where Chris Walton steps back from the daily headlines to identify which retail stories actually matter for your business over the long term.Chris breaks down why Walmart's decision to make Vizio TVs exclusively private label represents masterful long-term strategic thinking - and how it's really about building a connected TV retail media empire that will generate disproportionate profits for years to come. Then he contrasts this with Target's announcement to end price matching, calling it a short-sighted reactive move that weakens an already struggling brand.What You'll Learn:Why Walmart's Vizio acquisition is about ecosystem building, not just TVsHow connected TV advertising is reshaping retail media strategyThe real reasons behind Target's price matching decision (hint: it's not what they're saying)Why Target's brand is "the weakest it's ever been"The technology gap that's making these strategic differences even more pronouncedWhat these moves tell us about the future of retail competitionKey Takeaway: The retailers thinking five to ten years ahead and making intentional bets on future trends will thrive, while those making defensive, reactive moves will keep falling behind.Chris brings his signature direct commentary and insider perspective to help retail executives understand which strategies will drive long-term success and which ones are just survival tactics in disguise.This episode is brought to you by:Retail Club - The new event from the founders of Shop Talk. Join their AI Deep Dive retreat September 14-17 in Huntington Beach, California. Shop Talk helped Retail Go Digital. Retail Club will help it Go AI. Just 500 tickets available. Get yours at retailclub.com.Mirakl - The catalyst of commerce. Over 450 retailers are opening new revenue streams with marketplaces, dropship, and retail media. Unlock more products, more partners, and more profits without the heavy lifting. Visit Mirakl.com to learn more.Hosted by Chris Walton, former Target executive and co-host of the Fast Five Podcast. New episodes of Walton's Weekly Wramblings drop every Friday.Subscribe now and be careful out there - the retail landscape is changing faster than ever.

In this powerful and timely episode of The Andrew Parker Show, host Andrew Parker welcomes back Yinam Cohen, the Consul General of Israel to the Midwest, for a final and wide-ranging interview before the close of his term. Together, they unpack the complex reality of the Israel-Hamas war, misinformation in Western media, and what's truly at stake in Gaza, Lebanon, Iran and beyond.Yinam provides insider updates on:The October 7 Hamas terror attacks and their aftermathThe double war crimes committed by HamasHumanitarian aid in Gaza and the UN's controversial roleHezbollah's downfall, Assad's collapse, and Iran's shifting strategyThe risk of a nuclear Iran and global missile threatIsrael's strategic relationships in the Midwest and Latin AmericaWhy moral clarity is essential to defending Western valuesThis episode challenges the prevailing narratives and emphasizes the urgent need for truth, peace, and principled leadership in the face of rising radicalization. Don't miss Yinam Cohen's exclusive diplomatic insights and Andrew's bold commentary on choosing good over evil.Subscribe at TheAndrewParkerShow.comText the show: 952-522-2818New episodes weekly – politics, Israel, and the law through smart, plain talk.Support the showThe Andrew Parker Show - Politics, Israel & The Law. Follow us on Facebook, LinkedIn, YouTube and X. Subscribe to our email list at www.theandrewparkershow.com Copyright © 2025 The Andrew Parker Show - All Rights Reserved.

Why aren't you at your income goal yet? Why is that dream collab ghosting you? Why aren't clients sliding into your DMs with their credit cards ready? Spoiler: It's not your business—it's your messaging.Today we will unearth the not-so-sexy reason your business isn't scaling like it should be—and fix it. We're pulling back the curtain on the real reason your brand isn't converting, connecting, or commanding attention like the unicorn you are. It's time to talk messaging strategy.

In this episode of The Unified Brand Podcast, host Chris Outlaw sits down with Deevo Tindall — brand architect, creative visionary, and founder of The Brand Storyteller. With over two decades of experience spanning photography, videography, and brand strategy, Deevo shares how personal transformation directly fuels brand growth.Discover how emotional storytelling, brand consistency, and authentic personal branding can elevate your business and deepen client connections. Deevo breaks down the lessons he's learned from building five businesses, the power of personal-professional brand integration, and why the “mirror effect” is the foundation of successful branding.We also dive into:Why your brand problem is likely a messaging problemThe power of left and right brain synergyEmotional connection as a branding strategyThe link between mindset and business ceilingsWhy authenticity beats trends (and how Coke got it wrong)His upcoming transformational retreat This is an insightful, no-fluff conversation for founders, creatives, and marketers serious about building human-centric, identity-driven brands.

What if a summer painting job could become the foundation for a global career? In this inspiring episode of the Leaders of Tomorrow podcast, Chris Thomson sits down with Dan Desmarais, a standout alumnus of the Student Works Management Program, who has gone on to build a thriving virtual company that serves some of the world's largest retailers.Dan shares how his time with Student Works in 1989–90 helped him break free from unfulfilling hourly jobs and set him on a path of leadership, ownership, and strategic thinking. Listeners will hear how this early experience launched a successful corporate career at Procter & Gamble and JDA Software, and how Dan later transformed a crisis into opportunity by founding Cantactix Solutions Inc., a leader in retail space management.From lessons in sales and team building to managing a fully virtual business and empowering employees through social impact, Dan offers practical wisdom for anyone ready to step into leadership and build something meaningful.Enjoy!Key takeawaysHow to build trust in a remote business and what to do when that trust breaks downWhy letting someone fail—just enough—can be a valuable coaching strategyThe importance of surrounding yourself with smart, capable peopleHow Dan scaled his leadership by transferring his knowledge to othersWhy every employee at his company is encouraged to make a difference in their communityDan's thoughts on building businesses around purpose, not just profitThe mental habit all future leaders need to masterAnd much more...Guest Bio:Dan Desmarais is the President of Cantactix Solutions Inc., a company that provides planogram automation and space management tools to major retailers across the globe. A proud alumnus of the Student Works Management Program (1989–90), Dan credits the experience with igniting his entrepreneurial journey. Before founding Cantactix, Dan held leadership roles at Procter & Gamble and JDA Software, where he gained deep expertise in sales, data analytics, and retail optimization. Today, he leads a fully virtual team of 35+ employees, combining strategic insight with a strong commitment to giving back.Resources:Student WorksDan's LinkedInDisclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of Leaders of Tomorrow podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.

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Why didn't the long-predicted recession arrive? In this episode, we talk with Aahan Menon, founder of Prometheus Research, about why traditional macro models are breaking down and what investors are missing in today's economy. Aahan explains why recession indicators have failed, how monetary policy transmission has changed, and what really matters in understanding economic risk right now.We also explore how Prometheus uses a systematic approach to macro investing, why focusing on the present is more valuable than forecasting the future, and what their models revealed about the true impact of tariffs—before the market reacted. If you've been relying on the old playbook, this conversation will challenge your thinking.Topics discussed include:Why recession indicators failed to predict this cycleThe real risk behind the Liberation Day tariff panicHow the Fed's rate hikes lost their biteWhat's changed in the economy's sensitivity to ratesPrometheus' approach to stress testing and forecastingHow Aahan translates macro data into portfolio strategyThe behavioral traps investors fall into during macro shifts

In this episode, we sit down with creative entrepreneur and photographer Aubrey Westlund to talk about the business pivot that changed everything. When 2020 upended her original plans, Aubrey leaned into building a genuine community and discovered the power of soft selling—an approach rooted in connection, trust, and showing up with value first.We dive into:How soft selling redefined her business strategyThe exact moment she decided to pivot in 2020The systems and mindset shifts behind monetizing her community without ever feeling “salesy”How she went from offering services to creating an ecosystem of offers her audience lovesWhether you're a creative, coach, or community-builder—this episode will show you what's possible when you lead with heart and build with intention.Links mentioned in episode: Sign up for Aubrey's Newsletter: https://creative-author-37.kit.com/9ce1da0e61?fbclid=PAQ0xDSwLh6WBleHRuA2FlbQIxMQABpznVtBSSJPX90ZnyzS5xV57E8oSABBaLtqAc8AaPUw7j4ej0tyu5b0gTEqRH_aem_77NRVad5bDJKpJ-ld8RkIgLicense it: The Guide for Turning Past Photo Shoots Into Passive Income (secret link): https://creative-author-37.kit.com/products/license-it-the-guide-for-turning-pastAubrey's stock photo besties community: https://stan.store/aubreywestlund/p/stock-photo-besties-community?fbclid=PAQ0xDSwLh6YNleHRuA2FlbQIxMQABpxxzQJrLwL-tSP11N9htqItjZw0oXq1wVMPJXQN00DGL2leH5rCT6xOZr0sx_aem_9Z-mDEwpPKsopLaJXb3y_AJordan's Besties Community: https://stan.store/thespacesocial/p/join-my-membership-5cawq?fbclid=PAQ0xDSwLh6b1leHRuA2FlbQIxMQABp4YWLokXSILpXDcAaANpuobfjGG4F_yqpJcnsBemTnpClKM5Epws9DoMxAQ7_aem_HhTeHkhnWGkDAOJGHYpGUwThe Art to Soft Selling Guide (Jordan): https://stan.store/thespacesocial/p/the-art-of-soft-sellingSocial Media Management with Jordan: https://www.honeybook.com/widget/the_space_social_llc_240658/cf_id/6014c35e7499a83be2acc92f

Here's the updated YouTube description with "Onvo" instead of "Ledao":NIO just dropped a bombshell that could reshape the entire electric vehicle market - and investors are taking notice.The Chinese EV giant's new Onvo L90 luxury SUV is launching at an unprecedented $27,000 price point with battery rental, undercutting competitors by massive margins. But here's what Wall Street isn't telling you about this aggressive pricing strategy.What You'll Discover:Why NIO's 102-kWh battery standardization could be revolutionaryThe real numbers behind their Q4 2025 profitability targetHow the L90 needs 20,000+ monthly sales to save the companyXiaomi's 289,000 YU7 orders and what it means for competitionThe brutal truth about NIO's 26% annual target completion rateKey Insights Covered:NIO's ES8 getting 36% more range at same priceOnvo L90 vs Ideal, Xiaomi, and LeapMotor comparisonWhy Li Bin's credibility is on the line this quarterBattery swapping network expansion strategyThe "SUV Shura field" competitive landscapeThis isn't just another EV stock analysis - it's a deep dive into a company betting everything on volume over margins. With analysts expecting 34% revenue growth in 2025 and the stock trading at just 0.7x sales, NIO could be the most undervalued play in the EV space.The Bottom Line: NIO delivered 114,000 vehicles in H1 2025 but needs 55,000 monthly to hit targets. The Onvo L90 launch could make or break their profitability promise.Whether you're a current NIO investor or considering your first EV stock position, this analysis breaks down exactly what's at stake and why the next few months could determine NIO's future.Subscribe for more market-moving analysis and hit the notification bell to never miss crucial updates on your investments.Disclaimer: This content is for educational purposes only and should not be considered financial advice. Always consult with a qualified financial advisor before making investment decisions.YouTube Description:

In this transformative episode of When the Moment Chooses You, we sit down with Debbie Renee Howard — speaker, transformational coach, and founder of Dezigned for Greatness — as she breaks down what it really means to own your brilliance. With over 30 years in the healthcare industry and a deep-rooted mission to equip women to lead with confidence, clarity, and faith, Debbie shares a bold and empowering framework for activating purpose, navigating leadership, and building legacy.From stepping out of self-doubt to becoming a faith-fueled leader, Debbie dives into:How to silence inner limitations and imposter syndromeWhy your story is your strategyThe spiritual foundation behind courageous leadershipWhat it means to grow your income AND your impactHow to break the habit of shrinking in spaces you were born to leadWhether you're leading in the boardroom, ministry, or your personal life, this episode will reignite your fire to rise, speak boldly, and walk in alignment with your God-given calling.

The episode explores how aligning sales, marketing, and product teams through a unified go-to-market narrative can drive better revenue outcomes and improve the customer experience. A. Lee Judge and Bruce Scheer discuss the importance of storytelling, internal alignment, and reducing friction in the buying journey to close more deals and retain customers. Defining and aligning around a go-to-market strategyThe power of a unified sales and marketing narrativeChallenges in measuring marketing and sales effectivenessThe importance of buyer experience and reducing frictionBeing audacious and innovative in marketing leadershipTime Stamps 01:15 - Evolution of the podcast and guest introduction 04:20 - Defining go-to-market strategy 10:45 - Aligning internal teams through narrative 18:30 - Measuring success and revenue alignment 26:50 - The role of AI in research and decision-making 33:10 - The need for audacity in marketing 41:00 - The Value Pros mission and buyer experience Main TakeawaysA strong, unified narrative aligns teams and drives better go-to-market execution.59% of B2B buying decisions are influenced by the buying experience, not just the product.Pipeline equals permission—consistent results give marketers the freedom to innovate.Subscribe, share the episode, and connect with Bruce Scheer and Lee Judge on LinkedIn for more insights.  A. Lee Judge is the creator and host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Send us a textIn this episode we interview Molly Bridges, Head of Events and Experiences at Bilt Rewards.What you'll learn in this episode:Why in-person events outperform digital touchpoints for connection and retentionHow Maslow's hierarchy of needs shapes Molly's event strategyThe power of structure, signage, and subtle details to calm social anxietyTactical ways to balance premium production with business impactThe KPIs and OKRs Molly uses to measure event success beyond revenueHow to scale intimate, high-impact events across multiple markets

Episode 33: Insulation & Drywall – How to Prepare Your Custom Home for Energy Efficiency & Interior FinishesIn this episode of Building With Breven, we officially enter Phase 2 of the home building process! Inspired by our most popular episode (Ep. 22), this is the fifth installment of our 7-part mini series on how to build a custom home, and we're diving deep into insulation and drywall—a key transition point between rough construction and finished interiors.Host Steven Byrnes of Breven Homes breaks down what to expect during the insulation and drywall phase of your custom home construction, and what you need to check before moving forward to paint and trim.In this episode, you'll learn:

Discover key signals from the real world that point toward a major market shift in multifamily real estate, plus 5 smart strategies you need to prepare for what's coming next. Key Takeaways:Key pressure points affecting multifamily ownersEmerging trends that could reshape your investing strategyThe 5 smart strategies you need to navigate and win in a buyer's marketWhy this cycle shift could be your gateway to generational wealthFree On-line Course: Commercial Real Estate Investing for Beginners

We're off this week, so we're re-airing Dave's interview with Walmart Connect's Diana Finster from earlier this month. They discuss:Walmart's approach to closed-loop measurement and omnichannel ROIHow to balance scale and precision in media strategyThe launch of Walmart Connect's Display Advertising API—and how partners like It'sRapid are helping advertisers move fasterWhat great creative looks like, and why it's core to performanceWhat Diana is focused on heading into Cannes 2025We'll be back next with with a brand-new episode of Beyond the Shelf!Connect with Diana: https://www.linkedin.com/in/dianabethge/ Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

In this powerhouse episode, Genasys exposes the outdated, traffic-chasing blogging advice that's keeping women broke — and walks you through the real steps to turn your blog into a high-converting business that pays you.You'll discover the biggest mistakes bloggers make, why most blog content never converts, and how to create a blog that's designed to sell from day one.Whether you're blogging as a hobby or desperately trying to replace your 9-5, this episode is your no-fluff guide to building a blog that's profitable, purposeful, and designed to scale.

Are rising costs forcing you to make tough calls on AV and production? Before you start slashing line items, listen to this.In this solo AV Advisor Q&A edition of Production Value Matters, host Matthew Byrne answers your burning questions on AV and event production strategy. With economic pressures and tariffs continuing to impact event budgets, Matthew offers candid, expert advice on how to make smart production decisions without sacrificing audience experience. From navigating in-house AV limitations to making strategic design upgrades, this is an essential listen for planners looking to protect ROI and elevate production value.What You'll Learn:Why audio should always be your first production prioritySmart compromises you can make in scenic and visual design without losing impactHow to upgrade from “two screens and a podium” using a multi-year strategyThe real pros and cons of LED vs. projection—including hidden costsHow to protect your creative vision when working with in-house AV teamsStrategies for negotiating venue contracts to retain production controlReal-world examples of navigating exclusivity clauses in large venuesWhy technical production experts are critical to your event teamIf you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.Follow and Connect with Matthew on LinkedIn: linkedin.com/in/matthewbyrnecsepFor additional resources for #eventprofs visit www.productionvaluematters.comFor additional resources for #eventprofs visit www.productionvaluematters.comCheck out our 3 most downloaded episodes:Measuring Value in Your Events: Insights from Jodi CollenEducating Clients and Managing Expectations in Event Production with Fransiska WeckesserThe Intersection of Event Planning and Psychology with Victoria Matey Hosted on Acast. See acast.com/privacy for more information.

This one might sting a little... but you need to hear it.You're not an imposter.You're just building from a version of you that was never meant to lead.In this episode, I'm breaking down exactly why your business feels off, your voice feels shaky, and your content feels like a copy-paste of someone else's work—even if you “know what you're doing.”Here's the truth:If you haven't done the shadow work…If you haven't looked at your trauma, your lineage, the masks you wear online—You're building on top of an identity that's not actually yours.I talk about:The year I burned my business down and rebuilt from my rebirthHow skipping the inner work is the fastest way to burn outWhy embodiment comes before strategyThe abandonment wound that almost cost me my life & businessAnd how I've grown 300% in the past 90 days because I finally faced all of itIf you've ever felt like you're faking it…If you've ever felt stuck, lost, confused, or like you're chasing success that never lands This episode will crack you open (in the best way).⚡️We start July 1st: Join the FREE 30-Day REBIRTH Challenge now→ Click here to joinYou'll get access to:Pre-recorded videosVoice dropsPrompts & worksheetsA live masterclass on July 28thThis is your initiation into the version of you who leads, sells, and scales without burning herself out.And when you're ready to go deeperBreadwinner Energy Academy® is where we take this work all the way.JOIN ACADEMY®: https://breadwinnerenergy.co/breadwinner-energy-academy-r

Episode Summary:In this episode of Million Dollar Flip Flops, Rodric sits down with Dave Molenda—speaker, bestselling author of Growing on Purpose, and host of the Positive Polarity Podcast. Dave shares the story of how the 2008 crash forced him to pivot from construction supplies to coaching—and how that pivot unlocked his real purpose.From small course corrections to hard-won lessons about work-life balance, Dave offers practical insights for entrepreneurs who feel like they're grinding alone. The conversation hits on blind spots, burnout, and why your business might be doing worse than you think (even if it feels “fine”).Whether you're scaling a team or just trying to survive another quarter, this episode will get you thinking differently—and moving with more purpose.

This one's not just a podcast episode—it's a full-blown mini masterclass you can listen to in your car, on your walk, or while hiding from your kids in the pantry.In this Summer Sales Booster session, Jackie shares the exact 3-part ad strategy that helps you boost your leads and sales all summer long—without chaining yourself to your laptop.You'll learn:The 3 ad campaigns I recommend for every businessWhy waiting to run ads until things are slow is a losing strategyThe momentum lesson I learned watching my daughter play soccer (yep, I went there)Why your ads don't have to cost a fortune to be effective (even $1/day can work!)How to stay visible in the feed—even if you've been ghosting Instagram Jackie also shares why this summer feels especially meaningful to her (cue the mom tears) and how she's designing a business that funds the fun and keeps clients coming in and how you can, too.Send me a message!This summer -- when you join First Class Ads your first month is 100% done-for-you!Strategy, tech, pixel, testing... we do all of it for you.This special offer is only available when you sign up in June or July. DM me on instagram or email me at hello@jackie-ellis.com for more info.Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall

Send us your thoughtsIn this insightful episode of the CFO 4.0 Podcast, host Hannah Munro is joined by Richard Sanders, Founder and Managing Partner at Sullivan Street Partners, for a no-holds-barred session of myth-busting in the world of private equity. This episode offers practical wisdom, experienced insights, and a refreshingly candid take on what it really means to lead in a PE-backed business. Tune in to explore:Why growth and profit aren't mutually exclusive in private equity strategyThe real expectations around budgeting and how to balance ambition with achievabilityWhat kinds of mistakes are toleratedHow equity structures work, and why understanding “good leaver vs bad leaver” clauses is essentialWhether industry experience or private equity background matters more for CFO rolesHow values, trust, and transparency drive performance in today's private equity landscapeLinks mentioned: Richard's LinkedinLearn more about Sullivan Street Partners Explore other CFO 4.0 Podcast episodes here. Subscribe to our Podcast!

What is the truth anymore—and who gets to tell it?In this episode, Whitney chats with political communicator Mike Barco about what it's really like to work in the world of politics, where the news never sleeps and the stakes are sky high. From his early days in journalism to navigating the ever-changing winds of public opinion, Mike shares what it takes to communicate clearly in a world full of noise.They get into:What it's like working in political PR behind the scenesHow shifting administrations can derail long-term strategyThe rise of AI and its role in misinformationThe importance of media literacy (and how to sharpen it)Tips for anyone curious about a career in political commsIt's honest, eye-opening, and full of insight into a world most people only see from the outside.-------------Connect with Mike on LinkedInConnect with Whitney on LinkedInConnect with Whitney on Instagram True Story Website --------------

Testing new content strategies doesn't require stopping everything you're currently doing.Marketing coach Danielle R. Harris reveals why small changes in your content strategy deliver better results than complete overhauls. You'll discover how to grow your business through strategic testing without marketing overwhelm.Perfect for life coaches, business coaches, and online service providers ready to generate more leads through practical experimentation.What You'll Learn Why testing one thing gets better results than completely overhauling your marketing strategyThe 3 core areas to focus your content experiments for maximum lead generation and salesHow to track your marketing results without expensive software or overwhelming dataWhich content strategies work best for LinkedIn, Instagram, and other platformsYou want to grow your business and attract new leads, but you're tired of marketing strategies that consume all your energy.Stop guessing what content will work. Start testing strategically to get the sales you want.Message Danielle on LinkedIn or Instagram and she'll give you specific advice on how you should experiment with your content. Join the email list where you'll get weekly strategies for growing without burning out.Ready to test new marketing strategies but want guidance on exactly what to focus on? Know exactly where to start when you work with Danielle 1:1 inside The Blueprint. Book a call if you're ready to stop overwhelming yourself and start getting results from your content strategy.

The potential for massive cuts to Medicaid and SNAP moved one step closer to reality when the Senate voted its version of the big ugly bill out of committee. The good news is there are still quite a few hurdles to clear before those terrible policies have a chance of becoming law. Which means there are that many more opportunities to defeat them. Nonprofit leaders have a critical role to play in defeating these proposals. We are definitely not alone in this work. But we do have some unique abilities and opportunities to have a significant impact on the outcome. We've also learned more over the last few months about what works in this particular environment. Our challenge now is to take those lessons and apply them to our advocacy work going forward, so that we can prevail in this fight.In this episode, we share:The two keys to defeating the big ugly bills that would slash Medicaid and SNAPWhat our opponents are counting on, and how we can wreck their core strategyThe top tactical maneuver we must anticipate and be ready to counterThe biggest mistake we're likely to make, and how to prevent itHow to create a steady stream of high-impact advocacy messaging without devoting tons of time to itHow to leverage the unique advantages you have as a nonprofit leader to build vocal opposition to these bills Help spread the word! If you found value in this episode, I'd be grateful if you would leave a review on iTunes or wherever you listen. Your reviews help other nonprofit leaders find the podcast.  Thanks!!

If focusing on your symptoms actually healed them, you'd be better by now — right?In this episode of The Rebellious Healer, we're getting real about why constantly monitoring, tracking, and analyzing your symptoms is not helping you heal — it's keeping your brain stuck in a loop of fear and survival.You'll learn:Why symptom focus is a subconscious survival pattern — not a healing strategyThe real reason it feels “responsible” to stay hyper-aware (and why that's a trap)5 powerful, brain-based ways to interrupt the symptom obsession and redirect your focus toward healingThis episode will challenge your old patterns, give you tools to shift your brain, and remind you that your body doesn't need more monitoring — it needs more messages of safety.------------------------------------------------------Ready to ditch the fear and become the healer you've been searching for?

This week on The Business of Open Source, I spoke with Nick Veenhof, Director of Contributor Success at GitLab. GitLab has probably the most well-articulated open source strategy out there, and we talked about the two main prongs of that strategy, the co-create strategy and the dual flywheel strategy. We also talked about incentivizing individuals versus incentivizing companies and how to build recognition system as part of the way to encourage people to contribute. We also talked about how to make sure that contributing is accessible — thinking about the “time to success” for contributors in a similar way as how you would think about time to value for software users. The dual flywheel strategy This strategy is based on the idea that as an open source company you want to simultaneously push growth in your open source user base and your customer base, and that the two should reinforce each other.  The co-create strategyThe co-create strategy involves encouraging paying customers to contribute to the open source project. In other words, customers who are already paying are encouraged to also invest engineering resources to improve the product. Nick said that this has obvious benefits for GitLab, but it also has benefits for the customers. They end up with a much better understanding of the product, and end up getting more out of the product then they would otherwise. If you want to learn more, I highly recommend having a look at the GitLab Handbook, particularly the section on strategy. And if you want more information about working with me, check out the options here. 

Are you stuck creating blog posts week after week with little to no income to show for it?In this empowering episode, Genasys reveals the truth most bloggers never hear: your blog is not your business — it's the marketing tool for the business you haven't built yet. If affiliate links and ads aren't working for you (and they're not for most beginners), this episode breaks down a realistic, scalable way to turn your blog into income without chasing traffic or waiting years for pennies from commissions.Genasys walks you through:Why traffic isn't enough to make moneyHow to build an offer-first blog strategyThe step-by-step trust funnel that replaces affiliate marketingReal stories of bloggers who went from broke to booked

I have a really important question I want to ask you. How satisfied are you, really, with the advocacy results that you're currently getting? Chances are, you're frustrated with at least one of the money or policy decision makers in your world. And there could be a lot of reasons for that frustration.But here's something you may not have considered. That frustration could be the biggest thing getting in the way of the results you want. In this week's episode, we're diving into two powerful ways to shorten the distance to those results.In this episode, we share:The number one secret to getting the advocacy results you wantHow to uncover the hidden sources of much of your frustration with decisionmakers, and why it mattersThe critical piece of advocacy strategy most nonprofit leaders are missingHow to turn our frustrations with decisionmakers into part of a winning strategyThe four key questions to ask when developing your advocacy plan, and whenever you hit a roadblock  Help spread the word! If you found value in this episode, I'd be grateful if you would leave a review on iTunes or wherever you listen. Your reviews help other nonprofit leaders find the podcast.  Thanks!!

In this episode, we sit down with Barry Walton—an Emmy Award-winning producer and founder of Endless Media—who brings over two decades of experience in high-stakes, high-impact storytelling. From working with global giants like NatGeo, Animal Planet, the NBA, and NHL, to shooting in extreme locations like the Himalayas, Barry shares what it really takes to lead complex productions from concept to final cut.We dive into:The mindset required to execute under pressureLessons from producing content for major networks and brandsWhy storytelling still reigns supreme in branded contentHow Barry built Endless Media to merge creativity with business strategyThe realities of managing teams, budgets, and logistics across the globeWhether you're a content creator, entrepreneur, or someone who loves hearing about the grind behind the glamour, this conversation is packed with insights on leadership, vision, and delivering results in the creative world.****If you enjoyed this episode, please follow the show, share it with a friend and consider leaving a review on Spotify and/or YouTube  ⁠https://open.spotify.com/show/4JfM1ZitoXTP6DXXfUbqRm?si=9f68c2de30a5446f⁠  ****www.youtube.com/@Phase4PodcastConnect with Barry  https://www.endlessmedia1.com/our-team https://www.instagram.com/endless_media_me/ Cinnect with  Jp ⁠⁠https://linktr.ee/NextStepsAcademy  

In this episode, we're discussing why your real estate content may be getting attention but not converting to leads. This is a common content problem that many real estate agents face. And instead of looking at more content ideas, how to go viral, or get more views on your content, let's look at what's actually creating the lack of conversion. We'll discuss: Niching down in content vs. speaking to broad audiencesThe importance of having lead magnets as a real estate agentsEducational real estate content but lacks strategyThe system that can help you create content that converts AND connectIf you'd like to join my live round of the EBY Method, the evergreen content marketing course for agents, you can join here. This is the exact system I have built out to generate leads and visibility months and years after hitting publish, while having flexibility and sustainability. The Go-To Podcast for Real Estate Agents and Teams Who Want to Master Online Marketing and Lead GenerationTOP REAL ESTATE MARKETING PODCASTReady to take your real estate business to the next level with effective online marketing?Tired of struggling with SEO, lead generation, and marketing strategies that don't work?Want to grow your business while working smarter, not harder? You're in the right place!I'll show you how to attract more leads, boost your online presence, and generate consistent sales—all without the overwhelm and burnout.#RealEstateMarketing #LeadGeneration #NewRealEstateAgent #Realtor #SocialMediaMarketing

You're posting. You're showing up. But the clients? Still quiet.If your content looks polished but doesn't convert, you're not alone—and you're not doing it wrong. You might just be building content like a creator, not a strategist. In this episode, Shanté breaks down the 7 most common content strategy mistakes she sees across industries—mistakes that drain your time, cloud your messaging, and keep your audience stuck at “interested” instead of “ready to work with you.” You'll learn:Why posting like an influencer sabotages your strategyThe 3 content types your business needs (and probably doesn't have)How to align your content with the actual buyer decision journeyWhy most “viral” posts don't convert—and what actually doesHow to stop doing more and start doing what works This isn't about going viral. It's about building content that moves. Content that holds your voice, earns trust, and guides your audience from scroll to sale. If this resonates, you'll love: ✨ The Content Seasons Quiz — get clear on what your brand really needs right now

Nonprofit board struggles? You're not alone. In this episode of A Modern Nonprofit Podcast, Tosha sits down with Katerina Manoff, founder & CEO of ENGin, to bust the biggest myths about boards—and reveal what actually works when you're building or evolving one.They talk about:The unrealistic expectations many founders have about boardsWhy “bless and release” is a vital leadership moveHow to recruit board members who align with your mission and your strategyThe difference between helpful support and harmful micromanagementWhether you're stuck with a passive board, navigating founder dynamics, or trying to scale with the right people at the table, this episode will help you shift from frustration to functionality.Connect with Katerina ManoffWebsite: www.enginprogram.orgFacebook: https://www.facebook.com/enginprogram; @enginprogramInstagram: https://www.instagram.com/enginprogram/; @enginprogramLinkedIn: https://www.linkedin.com/in/katerina-semida-manoff-12b27720/Check Out These Blogs Next:Nonprofit Board Committees In A Modern Nonprofit: https://thecharitycfo.com/nonprofit-board-committees-in-a-modern-nonprofit/3 Tips for Successful Nonprofit Board Development: https://thecharitycfo.com/3-tips-for-successful-board-development/Follow Us Online

This week we're joined by Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect.Diana's team is leading the charge on what retail media can be—bridging physical and digital, performance and storytelling. With deep experience across brands, agencies, and platforms, she's uniquely positioned to talk about the evolving relationship between content, commerce, and conversion.In this episode, we talk about:Walmart's approach to closed-loop measurement and omnichannel ROIHow to balance scale and precision in media strategyThe launch of Walmart Connect's Display Advertising API—and how partners like It'sRapid are helping advertisers move fasterWhat great creative looks like, and why it's core to performanceWhat Diana is focused on heading into Cannes 2025Whether you're a brand, agency, or platform, Diana's perspective offers a rare look at where the future of retail media is headed.Connect with Doron: https://www.linkedin.com/in/dianabethge/ Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

At the heart of The Prophets' vision are “The 24 Essential Supply Chain Processes.” What are they? Find out, and see the future yourself. Click here During her trip to Wales, Jan Griffiths took a call from CBS Detroit to weigh in on tariffs. That conversation led her to a bigger question: even if we bring manufacturing back to the U.S., do we have the workforce to support it?This led to this conversation with Torsten Schimanski, the Chief Strategy Officer at NJMEP, who's spent years addressing the talent gap in U.S. manufacturing.In this episode, Torsten explains that millions of manufacturing jobs in the U.S. could go unfilled in the coming years, and current efforts to address this issue will not be enough to close the gap.The industry is facing decades-old perceptions of manufacturing work, a massive generational exit, and the reality that most companies don't have a clear talent pipeline or long-term plan. Torsten doesn't just see this as an HR problem. He sees it as a supply chain issue.So, he introduces an innovative approach: apply core supply chain tools—demand planning, sourcing, supplier management—to workforce strategy. That means forecasting the skills you'll need, identifying where you'll get them, and making retention a priority before it becomes a crisis.Torsten also criticizes the passive mindset that waits for the government or outside forces to “fix” the problem. In his words, if you're waiting for someone else to build your workforce, your business might not be around much longer.He's clear about what will happen if we don't take action: production delays, rising costs, quality issues, and constant turnover. Even automation won't save us if no one's trained to run or maintain the machines.This isn't a future problem. It's already here. And if manufacturing companies want to survive the next decade, they must take ownership of workforce development—starting now.Themes discussed in this episode:The workforce shortage threatening the future of U.S. manufacturingWhy manufacturing workforce development needs a supply chain strategyThe effects of baby boomer retirements on manufacturing labor shortagesHow outdated perceptions of factory jobs affect workforce recruitmentThe business risks of ignoring workforce development in manufacturing operationsHow to apply supply chain strategies to manufacturing workforce planningHow NJMEP supports small manufacturers with workforce training programsWhy manufacturers must lead workforce development—not wait for government solutionsFeatured on this episode:Name: Torsten SchimanskiTitle: Chief Strategy Officer at New Jersey Manufacturing Extension Program (NJMEP)About: Torsten is the Chief Strategy Officer at the New Jersey Manufacturing Extension Program (NJMEP), a nonprofit focused on supporting and advancing manufacturing in New Jersey. Prior to joining NJMEP in 2017, he led the Training & Learning Center at Festo Didactic, a global leader in industrial automation and education, and worked internationally as a business consultant specializing in leadership and workforce development. His contributions have earned him the 2017 Impact Award from the New Jersey Technology and Engineering Association and, with the NJMEP PEN-Team, the 2021 Excellence in STEM Education Award from the Health Care Institute of New Jersey.Connect: LinkedInMentioned in this...

Send us a textCharlene Li, author and analyst, joins us this episode to discuss proven strategies for safely and successfully rolling out AI solutions to employees within an organization. She also compares the roles of generative AI and AI agents in the workplace. [0:00] IntroductionWelcome, Charlene!Today's Topic: Proven Strategies for Integrating AI in the Workplace[5:43] What are the biggest challenges HR faces with moving Generative AI into the workplace?Developing a strategic, rolling 18 month plan for AI implementationHow HR can avoid stumbling through an AI rollout with a proper governance plan[15:15] How can HR teams avoid stumbling with AI initiatives?Building a minimum viable team to champion the AI integration strategyThe importance of training everyone in the organization[31:25] How does generative AI compare to AI agents?Managing a team of people and AI agentsUnderstanding how AI agents are designed and how to best prompt them[42:47] ClosingThanks for listening!Quick Quote“Yes, humans need to be in the loop, but the real power of AI is when you take the human out of the loop because you trust it.”To schedule a meeting with us: https://salary.com/hrdlconsulting For more HR Data Labs®, enjoy the HR Data Labs Brown Bag Lunch Hours every Friday at 2:00PM-2:30PM EST. Check it out here: https://hrdatalabs.com/brown-bag-lunch/ Produced by Affogato Media

What happens when your perfectly planned day falls apart and your brain refuses to cooperate?Today I'm chatting about:Why identifying your energy and focus levels is the key to choosing your next stepHow to get unstuck using the “easiest task” strategyThe truth about perfectionism and why doing a “shitty job” might be exactly what you needHow emotional dysregulation hijacks your productivity and simple ways to resetMy personal system for dumping brain clutter without getting overwhelmedSchedule a free consult call with Jamie: https://calendly.com/outsmartadhd/adhd-coaching-consult

Send us a textWhat if everything you've been told about social media is wrong?In this episode, I sit down with Katie Brinkley — a social media strategist, author of The Social Shift, and agency founder who scaled her business with a lean content model, smart systems, and a self-led team.Katie built her agency without becoming a slave to the algorithm. She reveals the Four-Post Strategy that replaces content burnout with a sustainable, consistent visibility system — and she unpacks the leadership shifts that freed her to step out of the day-to-day.If you've been stuck in execution mode, feeling like growth means more hustle, this episode will challenge your assumptions and offer a new way forward.

The Ad Project Relaunch: Retail Media's Rapid Evolution & What Comes NextWe're back! After a one-year break, The Ad Project returns with CEO Joe Shelerud and Director of Strategy & Insights Maarja Hewitt kicking off a new chapter — with a new studio, a growing team, and plenty to talk about.In this episode:The rise of Amazon Marketing Cloud: 5-year lookback, audience creation, and SQL GeneratorAmazon's full-funnel push: from saturated Sponsored Ads to streaming and interactive video adsWalmart Connect's big moves: brand conquesting, dynamic bidding, Vizio acquisition, and omnichannel strategyThe retail media network explosion — 250+ platforms and countingThe growing role of AI in ad targeting and creative optimizationWhy standardization is key for advertisers navigating a fragmented retail media space

Top Strategies on How to Market a Self-Published BookYou hit publish on your book—now what? Whether you're on a tight budget or just overwhelmed by options, marketing your book doesn't have to be complicated or chaotic.In this episode of Your Path to Publish, Zach breaks down a simple, proven framework for self-published authors to build visibility, attract readers, and start selling books. From your author brand to advanced tools like ads and influencers, this episode will help you build a strong marketing foundation that scales over time.BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:Why your author brand, website, and email list are the foundation of any successful book marketing strategyThe biggest mistakes authors make when starting to market their books—and how to avoid themPractical tactics you can start today to get your book in front of more readers without burning outIf you're ready to move your book forward and finally feel confident about your marketing plan, don't miss this episode.Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self publishing, or hybrid publishing is right for you. Join the Author Edge Community and learn how to publish, and market your book and build your brand. Learn MoreLiked this episode? Share it and tag us on Instagram @juxtabkLove the show? Leave a review and let us know!CONNECT WITH US: Website | Instagram | Facebook

Social media strategy is more than just posting pretty pictures.At least that's what we say at Duet Social Media, the new agency, Abby Jiu and I cofounded during the winter.I had Abby on a few months ago to discuss 2025 social media trends, and we had an outstanding response from the audience. On today's episode, we talk about how to create a strategy for mid and long-term success based on more than just showcasing your portfolio in your IG grid.You'll take away from the conversation:Core components for a solid social strategyThe power of a personal brand story on IGSimple ways to engage your audience to boost your postsThree common misconceptions about social media in the wedding industry at the luxury levelGet ready for your head to get bigger - and hopefully your inbox fill with more ideal clients - in the next 40 minutes.

What if the biggest opportunity in real estate and entrepreneurship is hidden inside your retirement account—and no one told you? In this episode of The Rich Somers Report, Rich sits down with Kaaren Hall, founder and CEO of uDirect IRA Services, to break down how investors can unlock the $40 trillion locked inside retirement accounts using self-directed IRAs.Rich and Kaaren discuss:How to legally use your IRA or 401(k) to invest in real estate, private equity, and boutique hotelsThe difference between traditional custodians and self-directed onesWhy Wall Street doesn't want you to know about this strategyThe most common mistakes investors make when using retirement funds—and how to avoid themHow to structure your deals, fund your investments, and build long-term wealth using pre-tax dollarsKaaren shares real-life examples of clients who've rolled over retirement accounts, invested into alternative assets, and scaled their net worth—without triggering penalties or taxes. If you're sitting on old retirement accounts or just want to take back control of your money, this episode is your playbook.Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Feeling overwhelmed, scattered, or emotionally heavy lately? You're not alone—and you're not imaging it. In this powerful episode of Spirit Speakeasy, we're diving into 7 soul-aligned, grounding truths to help you stay regulated, centered, and spiritually connected during chaotic times.Whether you're absorbing collective grief, reeling from world events, or just feeling energetically “off,” this conversation offers deep reassurance and real spiritual tools—not just surface-level tips. These truths are designed to bring you back to yourself and help you reconnect with your inner wisdom in practical ways, even when everything around you feels uncertain.

What happens when Sam gets fed up with shady secondary brokers mid-recording? He starts vibe coding a platform to replace them—live on the pod!On this week's More or Less, the gang dives deep into the messy mechanics of the secondary markets and how early cashouts might be a bigger red flag than anyone wants to admit.Plus:Airbnb's déjà vu product strategyThe quiet crisis in venture liquidity (and who's actually good at selling)OpenAI's new “CEO of Applications”, andThe looming threat of Trump's nonprofit tax crackdown (and what it means for Harvard, endowments, and… Froyo)We're also on ↓X: https://twitter.com/moreorlesspodInstagram: https://instagram.com/moreorlessSpotify: https://podcasters.spotify.com/pod/show/moreorlesspodConnect with us here:1) Sam Lessin: https://x.com/lessin2) Dave Morin: https://x.com/davemorin3) Jessica Lessin: https://x.com/Jessicalessin4) Brit Morin: https://x.com/brit

Are You Building Your Strategy or Just Chasing Tactics?In this episode of The Hard Corps Marketing Show, I sat down with Mark Osborne, Founder of Modern Revenue Strategies. Mark brings clarity and focus to the world of B2B marketing, calling for a return to fundamentals and a shift away from the chaotic chase for the next big tactic.Mark breaks down why so many marketers are caught in a cycle of short-term hacks and disconnected tools, and how this leads to burnout, inconsistency, and stalled growth. Instead, he champions a strategy-first mindset built on deep market understanding, classic frameworks, and smart, intentional use of tech and data.In this episode, we cover:Why long-term strategy must come before tactical executionThe risks of relying on growth hacks and disjointed marketing effortsHow segmentation, targeting, and positioning are still your best toolsThe role of technology in supporting (not driving) your strategyThe value of studying human decision-making in B2B marketingIf you're ready to slow down, zoom out, and build a marketing machine that actually works, this episode is packed with timeless insights and practical takeaways you can apply right now.

Navigating the Complex Landscape of Modern Advertising: Insights from Maxwell FinnIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Maxwell Finn, President of Unicorn Innovations. Maxwell shares expert insights into the fast-changing world of digital advertising, the psychological foundations of effective marketing, and how his company partners with brands for long-term, scalable growth. Whether you're a seasoned business owner or an emerging entrepreneur, this episode is packed with timeless strategies and modern tactics for cutting through the noise in a crowded digital landscape.Rethinking Paid Advertising: Psychology First, Platforms SecondMaxwell's central message is clear: success in advertising begins with an understanding of human behavior, not flashy trends or platform tricks. He challenges the obsession many marketers have with tools like Facebook Ads or TikTok hacks, emphasizing instead the importance of marketing psychology, behavioral economics, and storytelling.He reflects on historical campaigns such as the “Torches of Freedom” movement—an early example of influencer marketing and narrative-driven advertising created by Edward Bernays. These time-tested strategies continue to influence how successful brands earn trust and drive conversions today.Maxwell encourages business owners to dive into foundational literature from authors like Rory Sutherland (Alchemy), Daniel Kahneman (Thinking, Fast and Slow), and Richard Thaler (Nudge). These books unpack the mental shortcuts and irrational tendencies that influence how customers behave—and ultimately, buy.About Maxwell FinnMaxwell Finn is a growth-focused entrepreneur and the President of Unicorn Innovations. He has over a decade of experience scaling digital advertising campaigns for brands across e-commerce, SaaS, and personal branding. With more than $150 million in trackable ad spend, Maxwell brings unparalleled expertise to his clients through strategic advisory, education, and hands-on ad management.About Unicorn InnovationsUnicorn Innovations is a boutique digital marketing agency that works with high-growth businesses through a unique hybrid model. The agency selectively partners with clients, often taking equity in addition to providing marketing services. Unicorn's specialty lies in high-impact paid ad campaigns combined with strategic oversight to drive long-term value and profitability.Links Mentioned in this EpisodeUnicorn InnovationsMaxwell Finn on LinkedInKey Episode HighlightsWhy psychological triggers and behavioral science should guide your ad strategyThe dangers of chasing ad trends without foundational knowledgeHow Unicorn Innovations partners with brands using equity and advisory modelsWhy creative content and unique “angles” still outperform ad tech aloneThe future of paid advertising and why brand identity is more important than everConclusionThis episode with Maxwell Finn is a masterclass in modern advertising. His deep understanding of marketing psychology, paired with real-world experience scaling ad campaigns, offers entrepreneurs a clear roadmap for building smarter, more resilient strategies. If you're ready to stop guessing and start building ads that convert, this conversation is a must-listen.Apply to be a Guest on The Thoughtful...

From humble beginnings to national recognition, Coach P's journey proves that leadership is a choice—and growth is a daily decision. If you're ready to lead better, think bigger, and build a business that doesn't depend on you… this episode is your playbook.In this powerhouse episode of The Above The Business Podcast, Bradley Hamner welcomes back a fan favorite—David Peterson, better known as Coach P. As a multi-location agency owner, business coach, and co-leader of the popular Scale and Profit Summits, Coach P brings clarity and raw honesty to the challenges business owners face as they try to grow their teams, their revenue, and themselves.Bradley and Coach P dive deep into what it really takes to turn big dreams into real results—from the personal transformation required to lead at scale, to the mindset shifts necessary to sustain long-term growth. Whether you're stuck at $500k in revenue or pushing into multi-million territory, this episode will challenge and inspire you to recommit to the process and to your own development.What You'll Learn:Why dreaming big isn't enough—and how to actually start the journeyThe compounding power of consistent effort over time (a.k.a. the “penny doubling” principle)The stages of growth Coach P experienced from 1 employee to 30+Why who you become is more important than any revenue numberHow to stay focused amid success and growing opportunitiesWhy “being yourself” is the most underrated leadership strategyThe role of solitude and vision in growing above the businessHow Coach P holds his team accountable without micromanagingCoach P's 5 Key Attributes When Hiring:FunCoachableHardworkingTrustworthyNot dumb (his words—not ours!)Memorable Quotes:“I just never stopped. That's the difference. We didn't slow down—we sped up.”“You don't have to be perfect. Just don't miss two days in a row.”“You can't lead well if you don't know who you are.”“If I've got someone who's fun, coachable, hardworking, trustworthy, and not dumb—I can teach them to win.”Connect with Coach P:Follow Coach P on Instagram: @SavingWithDavid.Visit: CoachPConsulting.com to learn about the next Scale and Profit Summit.Learn more about The Rainmaker to Architect Journey:Register for Bradley's live Operator to Owner WebClass at https://blueprintos.com Thanks to our sponsors...BlueprintOS equips business owners to design and install an operating system that runs like clockwork. Through BlueprintOS, you will grow and develop your leadership, clarify your culture and business game plan, align your operations with your KPIs, develop a team of A-Players, and execute your playbooks. Register to join us at an upcoming WebClass when you visit www.blueprintos.com!Coach P found great success as an insurance agent and agency owner. He leads a large, stable team of professionals who are at the top of their game year after year. Now he shares the systems, processes, delegation, and specialization he developed along the way. Gain access to weekly training calls and mentoring at www.coachpconsulting.com. Be sure to mention the Above The Business Podcast when you get in touch.Club Capital is the ultimate partner for financial management and marketing services, designed specifically for insurance agencies, fitness...