POPULARITY
Today: Lauren and Josh Cohen fangirl over Taylor Swift's first-ever podcast appearance on New Heights and assess the massive impact it had on the show's viewership and subscriber numbers.Then, they are joined by Evan Britton, the founder of Famous Birthdays, to discuss their new partnership with Pixability, a data and media solutions company. Britton explains how Famous Birthdays' platform-agnostic data on rising creators can lead to more effective advertising campaigns, citing a 58% increase in engagement and a 31% rise in conversions for campaigns using their velocity data. We also break down a new television audience measurement system from Barb that will put YouTube viewership on a level playing field with traditional TV ratings, potentially unlocking larger advertising budgets for the creator economy. Finally: Jonathan Katz-Moses, a YouTube creator and entrepreneur in the woodworking space, joins the show to discuss the $2 million investment he received from Slow Ventures. He shares his journey of building a multi-million dollar business, the importance of maintaining operational control, and his plans to use the capital for live events and product development.00:00 - Are the Hosts Swifties?00:43 - Taylor Swift's First-Ever Podcast Appearance01:54 - The Hosts' Take on Taylor and Travis's Relationship03:31 - Details on Taylor's New Album: "The Life of a Showgirl"04:44 - The "Taylor Swift Effect" on the New Heights Podcast06:19 - Why Were There No Ads on the Taylor Swift Episode?08:18 - Introducing Evan Britton, Founder of Famous Birthdays09:18 - How Famous Birthdays' Data Identifies Rising Stars11:19 - Famous Birthdays' Partnership with Pixability13:28 - The Impressive Results of the Pixability Partnership16:18 - Nielsen vs. YouTube: The Problem with TV Ratings18:44 - What "Total Viewers" Actually Means21:36 - Barb's Plan to Standardize TV and YouTube Measurement23:25 - Why Jonathan Katz-Moses Partnered with Slow Ventures24:55 - The Importance of Maintaining Operational Control26:50 - How Jonathan Plans to Use the $2 Million Investment27:22 - Why Not Every Creator Is an Entrepreneur29:37 - Helping Other Creators Build Their Businesses31:40 - A Look at the Numbers Behind the Slow Ventures Deal34:24 - Breaking Down the Revenue Streams37:13 - Why Jonathan Katz-Moses Avoids Brand Deals40:19 - Life After the Investment: Getting Off the Hamster Wheel44:17 - Cocomelon Announces Live-Action Spinoff45:56 - OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand
What does it really take to build confidence in enterprise data? At Arvest Bank, it started with a single use case and a commitment to simplicity. In this episode, Thomas Brence sits down with Josh Cohen live from Collibra's Product Premiere to talk about what it means to make trust tangible—and how Arvest is laying the groundwork for deeper data quality and governance maturity.By bringing Collibra under the data engineering team and focusing on clear business value, Arvest is transforming how its finance and performance teams interact with data. Josh shares how his team is tackling source-to-target validation, establishing trust through small wins, and navigating change management with a pragmatic, top-down approach.From reluctant stakeholders to AI readiness, hear how one bank is building trust in its data—one rule, one report, and one relationship at a time.Three reasons you should listen to this episode:1. Start small to prove value fast. Learn how Arvest focuses on specific, high-value reporting needs to make data governance meaningful—and measurable—for business stakeholders.2. Rethink ownership to drive adoption. Explore Arvest's shift Collibra from the governance team to data engineering, and how that decision helped accelerate quality initiatives.3. Navigate change with clarity. Get practical advice on managing resistance, setting expectations, and securing executive buy-in to make data quality stick.ResourcesConnect with ThomasConnect with JoshEnjoyed this episode?Be sure to follow us so you never miss an update. You can leave us a review on Apple or Spotify, and share it with your friends and colleagues to help others learn more about the importance of a data-first digital transformation approach.Have questions? You can connect with us on LinkedIn. For more updates, please visit our website.
Dabo Swinney 8-9 by Phil Kornblut, Chris Burgin, and Josh Cohen
Recruiting Report 08 - 08 by Phil Kornblut, Chris Burgin, and Josh Cohen
Benedict HC Ron Dickerson, Jr. 08 - 08 by Phil Kornblut, Chris Burgin, and Josh Cohen
Bendict College Players (Malik Mullins, Darius Ocean, & Isaiah Stephens) 08 - 08 by Phil Kornblut, Chris Burgin, and Josh Cohen
Jeff Owens 08 - 08 by Phil Kornblut, Chris Burgin, and Josh Cohen
Birdies, Bogeys, and Biceps 08 - 08 by Phil Kornblut, Chris Burgin, and Josh Cohen
SportsTalk 08 - 08 by Phil Kornblut, Chris Burgin, and Josh Cohen
On this week-in-review, Crystal Fincher and Josh Cohen discuss: ❤️
Tristan Smith 08-08 by Phil Kornblut, Chris Burgin, and Josh Cohen
SportsTalk 08 - 07 by Phil Kornblut, Chris Burgin, and Josh Cohen
Recruiting Report 08 - 07 by Phil Kornblut, Chris Burgin, and Josh Cohen
CCU DC Jeremiah Johnson 08-06 by Phil Kornblut, Chris Burgin, and Josh Cohen
T.J. Moore 08-08 by Phil Kornblut, Chris Burgin, and Josh Cohen
PC Players (Collin Hurst & Carter Szydlowski) 08 - 07 by Phil Kornblut, Chris Burgin, and Josh Cohen
Cole Turner 08-08 by Phil Kornblut, Chris Burgin, and Josh Cohen
Bryant Wesco Jr. 08-08 by Phil Kornblut, Chris Burgin, and Josh Cohen
Judge Collier 8-8 by Phil Kornblut, Chris Burgin, and Josh Cohen
PC HC Steve Englehart 08 - 07 by Phil Kornblut, Chris Burgin, and Josh Cohen
Chris Dorsey 08 - 07 by Phil Kornblut, Chris Burgin, and Josh Cohen
Mike Morgan 08 - 07 by Phil Kornblut, Chris Burgin, and Josh Cohen
Dabo Swinney 08-06 by Phil Kornblut, Chris Burgin, and Josh Cohen
SportsTalk 08 - 06 by Phil Kornblut, Chris Burgin, and Josh Cohen
Recruiting Report 08 - 06 by Phil Kornblut, Chris Burgin, and Josh Cohen
SC State Players (KZ Adams & Jarod Washington) 08 - 06 by Phil Kornblut, Chris Burgin, and Josh Cohen
SC State HC Chennis Berry 08 - 06 by Phil Kornblut, Chris Burgin, and Josh Cohen
Justin Okoronkwo 8-7 by Phil Kornblut, Chris Burgin, and Josh Cohen
SportsTalk 08 - 05 by Phil Kornblut, Chris Burgin, and Josh Cohen
Recruiting Report 08 - 05 by Phil Kornblut, Chris Burgin, and Josh Cohen
Shawn Murphy 8-6 by Phil Kornblut, Chris Burgin, and Josh Cohen
Ian Schieffelin 08-04 by Phil Kornblut, Chris Burgin, and Josh Cohen
Graham Neff 08-05 by Phil Kornblut, Chris Burgin, and Josh Cohen
Josh Harris 08 - 05 by Phil Kornblut, Chris Burgin, and Josh Cohen
SportsTalk 08 - 04 by Phil Kornblut, Chris Burgin, and Josh Cohen
Tim Beck 08-05 by Phil Kornblut, Chris Burgin, and Josh Cohen
Sterling Lucas 8-5 by Phil Kornblut, Chris Burgin, and Josh Cohen
Sammy Brown 8-5 by Phil Kornblut, Chris Burgin, and Josh Cohen
Torrian Gray 8-4 by Phil Kornblut, Chris Burgin, and Josh Cohen
Recruiting Report 08 - 04 by Phil Kornblut, Chris Burgin, and Josh Cohen
Adam Randall 8-1 by Phil Kornblut, Chris Burgin, and Josh Cohen
SportsTalk 08 - 01 by Phil Kornblut, Chris Burgin, and Josh Cohen
Birdies, Bogeys, and Biceps 08 - 01 by Phil Kornblut, Chris Burgin, and Josh Cohen
Recruiting Report 08 - 01 by Phil Kornblut, Chris Burgin, and Josh Cohen
Start your weekend right with TGIF, hosted by Charlie Pickering. This show features special guests including TGIF with Claire Hooper, Suren Jayemanne and Danny McGinlayAnd a performance by pianist Josh Cohen ahead of an appearance at next week's BLEACH festival on the Gold Coast.
Mike Morgan 07 - 31 by Phil Kornblut, Chris Burgin, and Josh Cohen
Recruiting Report 07 - 31 by Phil Kornblut, Chris Burgin, and Josh Cohen
SportsTalk 07 - 31 by Phil Kornblut, Chris Burgin, and Josh Cohen
Nyck Harbor 8-1 by Phil Kornblut, Chris Burgin, and Josh Cohen
Dabo Swinney (Opening of Camp Presser) 07-31 by Phil Kornblut, Chris Burgin, and Josh Cohen