Behind the Business with Irina Pichura

Have you been pouring hours into creating content and trying to develop a massive following because someone told you that was the only way you'd be successful?  Babe, it's time to shift gears. Today I've brought my fellow business coach Ellen Yin on the show to show you how you can become a marketing minimalist and still be crazy successful in your business.  We're going to be talking about the biggest mistakes people make while marketing on Instagram, how you can know that your content and messaging is resonating on Instagram, and why you need to treat your network like the gold that it is.  Thank you for listening! If you really love what you’re hearing, take a minute to leave a rating and review!  podcast.irinapichura.com/15

Are you second-guessing your marketing skills, especially when it comes to nailing down your ideal client? It can be super overwhelming, but my guest today-business and life coach Lindsay Sewell is going to take the guesswork out of attraction marketing and give you some super simple tips you can start incorporating today so you can consistently connect with your ideal client.    In this episode, Lindsay shares the questions you can ask yourself to make sure your offer connects with your ideal client. She’s also going to help you stand out and network in a classy, and entirely non-spammy way. You just gotta give your people the invite they’ve been waiting for.  Thank you for listening! If you really love what you’re hearing, take a minute to leave a rating and review!  podcast.irinapichura.com/14  

Do you feel like you’re unqualified to create a digital course? I was too- until I realized I could be serving so many more clients by mapping out my systems. In this episode, I’m sharing with you why you’re a lot more capable than you think. If you can get crystal clear on the transformation you make for your clients, you’re half-way to creating your course!  Listen to find out the exact process I went through to take my digital course from idea to finished product and how a digital course has totally transformed my business!    Thank you for listening! If you really love what you’re hearing, take a minute to leave a rating and review!  Check out the full show notes at podcast.irinapichura.com/13 Ready to ELEVATE your business? The doors are opening this week!

So, a little good news, bad news about starting or scaling your business. The good news? You don't have to ask permission if you can charge whatever the heck you want. The bad news? You're still not charging the price you need to because you're still stuck in your own head...which does not make you $$$!  Join me as I chat with Abagail and Emylee, founders of Boss Project, and co-hosts of The Strategy Hour podcast. We are diving into all things pricing and packaging. We talk about why you're probably minimizing your experience, how to add value to your offers with quick wins, and why you've got to focus on making aligned decisions in your business.    Thank you for listening! If you really love what you’re hearing, take a minute to leave a rating and review!  Check out the full show notes at podcast.irinapichura.com/12  

I bet you’ve seen a ton of people using Reels on Instagram lately, but do you know why? They are seriously the fastest way to increase your engagement, which makes them 100% worth the time and energy to find out what content works best for them!  I’ve been doing a lot of experimenting myself and I’ve curated a list of 10 super easy but incredibly effective ideas for making Reels on Instagram that are going to make a huge impact on your business. So stop stressing and listen so you can try out these ideas this week!  Thank you for listening! If you really love what you’re hearing, take a minute to leave a rating and review!  Check out the full show notes at podcast.irinapichura.com/11

Are you relying on pictures from your phone to represent your business? If you want someone to take your business seriously, you need to invest in a brand photographer. One of the most essential pieces of building your brand is your photography. These images are crucial for attracting your ideal client.  In this episode, I’m sharing everything you need to know in order to plan a stress-free brand photoshoot. Listen so you can take this off your to-do list so you can connect and sell more confidently!  Thank you for listening! If you really love what you’re hearing, take a minute to leave a rating and review!  Check out the full show notes at podcast.irinapichura.com/10 Ready to start your profitable online business? Get on the Waitlist for the Elevate Membership

When it comes to marketing in your business, your social media accounts and your email list are not created equal. To put it another way, marketing on social media is like using a dating app;  it’s the swipe left or swipe right.  But email marketing? That’s the first phone call of the relationship. It’s the direct line. They’ve raised their hand and they are listening now.  How do you get that access to your audience? Listen as I share which tools I’ve used to get my first 10K email subscribers and how you can too-without breaking the bank or feeling overwhelmed.    Thank you for listening! If you really love what you’re hearing, take a minute to leave a rating and review!  Check out the full show notes at podcast.irinapichura.com/9 Ready to start your profitable online business? Get on the Waitlist for the Elevate Membership

Does making money in your sleep sound like a dream come true? It’s not a pipe dream or bro marketing-it’s a reality that could be yours when you create an evergreen sales funnel for your product or offer.  But the road to that point sometimes requires lots of testing and tweaking. If your funnel is lacking the results you need, you need to listen in to this episode.  My guest, and business coach, Amber Renae, is an expert in building evergreen funnels and understanding the psychological triggers for conversion. We’re talking all about where funnels fail, how to know when to turn your funnel to evergreen, and why you absolutely cannot afford to give up on that funnel that’s not performing...yet!   Thank you for listening! If you really love what you’re hearing, take a minute to leave a rating and review!  Check out the full show notes at podcast.irinapichura.com/8  

Early on in your journey as an online entrepreneur,  there can be a million items on your to-do list. You may feel confident because being busy must mean you’re on track, right?    Let me tell you-if this is your strategy, you’re really only on track to burn out. I know, because I’ve been there. But I finally discovered the three things in my business that should demand my attention every day. When I focus on these three things consistently, I always see results.  Thank you for listening! If you really love what you’re hearing, take a minute to leave a rating and review!  Listen to hear about an amazing resource I am developing for YOU right now. Find out how to get notified the second it’s available!  Check out the full show notes at podcast.irinapichura.com/7

Do you ever feel like a round peg in a square hole in your own business? You’ve tried to follow the “proven” framework, the blueprint, or the strategy, but you never get the results you want. And the bonus? You’re left feeling depleted.  What if you weren’t meant to implement things just like someone else? What if you had an amazing, even “genius” path to pave that you haven’t discovered yet? In this episode, I am talking with my spiritual mentor, vibe lifter, and energy shifter, Christine Michelle. She’s going to break down the five different Human Design types and help you see exactly why they can help you achieve your big business goals faster.  Thank you for listening! If you really love what you’re hearing, take a minute to leave a rating and review!  Check out the full show notes at podcast.irinapichura.com/6

I am excited to introduce you to another business bestie of mine, Jessica Hurley. Jessica is a podcast host and runs a podcast production agency that’s producing over 40 top podcast shows (killing it!). As if that wasn’t enough, she’s an unbelievable stage speaker (I’m talking TedX).  We’ll dive deep into why podcasts are the best platform for audience growth today, about how vulnerable story-telling can make you a shit ton of money online, and how to stay consistent with your content (she’s been producing weekly shows for 3 years so we’ve got a few things to learn here). Thank you for listening! If you really love what you’re hearing, take a minute to leave a rating and review!  Check out the full show notes at podcast.irinapichura.com/5

Let me guess, you’re amazing at what you do. I bet you know exactly what kind of impact you make in the lives of your clients, but do you feel like the online business space is a little too crowded? Like you’re competing... or worse, just lurking in the shadows of your competitors?  That might be because you are trying to market to just about everyone. And you’re most likely lacking a super-powerful weapon-the USP or unique selling proposition. In this episode, I am talking with my business bestie and rockstar copywriter, Sarah Zerkel (Zerkie). She’s going to share her 5-step formula for creating USP’s so you can magnetize your ideal clients and repel everyone else.  Thank you for listening! If you really love what you’re hearing, take a minute to leave a rating and review!  Check out the full show notes at podcast.irinapichura.com/4

Content creation. Networking. Email lists. Website development.  When you first get started as an entrepreneur online, it feels like there is so much to do to get off the ground. While there is plenty that has to be in place, there are investments that can move that move the needle in your business and those that don’t. I made plenty of mistakes in the beginning, but I also learned exactly what decisions made the biggest impact.  In this episode, I’m sharing the 3 business decisions that were complete no-brainers and gave me the biggest ROI. Thank you for listening! If you really love what you’re hearing, take a minute to leave a rating and review!  Check out the full show notes and details to enter the EPIC launch giveaway at podcast.irinapichura.com/3 

Have you ever been laid off from your corporate job? There’s literally nothing that prepares you for that moment and even if it had nothing to do with your performance, it can be a serious gut punch. I want to tell you a story about the time I got laid off and why it was the best thing that ever happened to me.  It wasn’t easy. I’ll share the hard and vulnerable moments with you, but every bit of hustle was 100% worth it.  I call the shots now. No commute. No one controls my earning potential. And I never set my alarm. Sound too good to be true? Then you'll be the only one standing in the way of your own success!  Check out the full show notes and details to enter the EPIC launch giveaway at podcast.irinapichura.com/2

It’s kind of ironic that you just pushed play on this episode while I’ve been over here putting off recording it for months. No joke, months! Why? Because I’ve been suffering from Imposter Syndrome again. Maybe you’ve been plagued with this in your business as well? I show up live in my Facebook group and on Instagram, but podcasting is a brand new platform that comes with brand new fears! It’s easy for me to talk about overcoming Impostor Syndrome because it’s something I’ve battled many times in the course of my entrepreneurial journey and it won’t be the last! In this episode, I’m going to break down everything you need to know about Imposter Syndrome: What is it? Why does it show up? What are the signs you’re suffering from it?  Check out the full show notes and details to enter the EPIC launch giveaway at podcast.irinapichura.com/1  

Irina Pichura offers expert advice, virtual happy hours, and backstage access to wildly profitable online businesses. Learn all about audience growing, list building, online courses, sales funnels, social media, mindset, digital marketing, automation,  productivity, sales, etc. Everything you need to know about starting, growing, and scaling your business is in this podcast.  Subscribe now, wherever you listen to podcasts to get instant access to top-level entrepreneur interviews & 6-figure secrets from my own biz. Steal what works. Grow & scale your business fast. Your ears will thank you! To learn more, follow Irina @irinapichura on Instagram and at  irinapichura.com