Billboard Latin Hitmaker

Henry Cardenas, founder and CEO of Latin event promotion, production and marketing company CMN, talks about the beginnings of his friendship and business relationship with Marc Anthony, how Bad Bunny's tour sold out in record time and why promoting live events is like going to Vegas.

Afo Verde, Chairman/CEO of Sony Music Latin Iberia on his journey from architecture student in Buenos Aires to head of Latin music's biggest operation, how UB40 shaped his musical career and what makes an artist a star. 

Albert Rodríguez, the new president of SBS, talks of his journey from a “low entry sales job” to president of the biggest Latin-owned media company in the country, why radio still matters and why a “Cubatón” station became a hit in this week's edition of Billboard's Latin Hitmaker podcast. 

CAA's Bruno del Granado, a polyglot and renaissance man and perhaps Latin music's best-known agent, talks about his journey from head of Madonna's Latin label to repping acts like Ricky Martin, Gloria Estefan and Maluma. 

Nelson Albareda founded his first company after successfully pitching a ulti-million concept called "Havana Nights" to Bacardi. He was 18 years told. Today, as the founder and CEO of Loud and Live, Albareda helms one of the most successful marketing and live event companies in the world, behind everything from the McDonald's - J Balvin lnadmark happy meal deal to Ricardo Arjona and Juan Luis Guerra's tours. 

In this week's Latin Hitmaker Podcast, Rodrigo Nieto Galvis, Vice President and Head of Miami Entertainment Banking for City National Bank talks money and music and golden advice for artists new and established.  

Lionfish Entertainment founder Rebeca León on managing Rosalia, artists as Olympians and more in this week's edition of Latin Hitmaker, the Billboard podcast that interviews the fascinating executives behind Latin music's biggest artists and hits. 

Jimmy Humilde, the founder of Rancho Hunilde Records, talks growing up bilingual in Soithern California and creating a disruptive label that is rewriting the rules of regional Mexican with artists like Natanael Cano and Junior H. 

Juan Diego Medina, whose company La Industria Inc. manages Nicky Jam, ChocQuibTown and Manuel Turizo, among others, in an in-depth conversation of how he rose from poverty in Medellin to become one of the most revolutionary manager in Latin music in episode 2 of 'Latin Hitmaker,' the Billboard podcast that tells the stories of the fascinating executives behind Latin music's greatest stars and hits.

Walter Kolm, whose company WK Entertainment manages Maluma, Carlos Vives, CNCO and Prince Royce among other Latin stars, talks in-depth about his strategy for identifying and signing artists in the first episode of Latin Hitmaker, the new Billboard podcast that features conversations with the executives behind Latin music's biggest hits and stars.