Podcasts about mcdonald

00:00:00 – Show opening and Mike's absence 00:03:43 – Candace Owens and Andrew Wilson debate preview 00:03:43 – USS Abraham Lincoln living-condition controversy 00:16:37 – Trump pushes troop deployments into Chicago 00:21:06 – AI security threatens government surveillance backdoors 00:33:51 – McDonald's app builds predictive customer profiles 00:38:09 – Candace Owens confronts Andrew Wilson over Tyler Robinson 00:42:33 – Wilson fumbles the Tyler Robinson charges 00:47:10 – Wilson's combative debate tactics take center stage 00:52:13 – Charlie Kirk security texts contradict public claims 00:56:38 – Hebrew searches and jet tracking fuel Kirk suspicions 01:01:33 – Tyler Robinson photo manipulation raises new questions 01:06:15 – Tim Pool and Candace Owens trade attacks 01:12:38 – Sam Hyde predicts a Trump assassination power shift 01:15:50 – Wilson's past Erica Kirk attacks expose TPUSA ties 01:20:32 – Charlie Kirk's tense pre-death footage resurfaces 01:20:32 – Tyler Robinson defense challenges the death penalty 01:25:32 – Eric Davis asks Trump to unlock UAP evidence 01:30:23 – Caller reports 3:30 a.m. ghost-cat encounters 01:30:23 – Caller blasts pharmaceutical advertising on television 01:35:09 – Caller links chemtrails to incoming rain 01:35:09 – Tucker Carlson pits affordability against forever wars 01:44:36 – Tucker disputes Iran assassination claims against Trump 01:48:43 – Catherine Austin Fitts recalls retaliation for exposing corruption 01:52:52 – Piers Morgan confronts Rabbi Shmuley over antisemitism claims 01:57:41 – Vintage OBDM clips close out the show Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research ▀▄▀▄▀ CONTACT LINKS ▀▄▀▄▀ ► Website: http://obdmpod.com ► Twitch: https://www.twitch.tv/obdmpod ► Full Videos at Odysee: https://odysee.com/@obdm:0 ► Twitter: https://twitter.com/obdmpod ► Instagram: obdmpod ► Email: ourbigdumbmouth at gmail ► RSS: http://ourbigdumbmouth.libsyn.com/rss ► iTunes: https://itunes.apple.com/us/podcast/our-big-dumb-mouth/id261189509?mt=2  

In episode 2109, Jack and Miles are joined by author of Love At First Prompt: AI and the Future of Intimacy and host of There Are No Girls on the Internet, Bridget Todd, to discuss… David Ellison Does NOT Give a fuck about the film industry, Couple More Pitches for Proactive Platforms for the Emerging Leftwing Movement, McDonald’s Is Secretly Going Full Minority Report, Hollywood’s Hottest Trend Is… The Threat Of Nuclear War? And more! Billionaire David Ellison Is Blackmailing Hollywood Bonta: Paramount 'eager' for a settlement Your McDonald’s File is Probably Bigger Than Your FBI File McDonald’s Built a 515-Page Dossier on Me. It Says I’ll Never Stop Eating There The Brink of War: Pay it Forward Film Screening: The Brink of War The Brink of War Trailer #1 (2026) The Phantom Menace: How an unproven, widely mocked technology scared the Soviets into ending the Cold War. Nuclear Anxiety, That Staple of 1980s Cinema, Is Back Why nuclear war movies are blowing up Nuclear War Movies Are Back Legendary, ‘Dune’ Helmer Denis Villeneuve Re-Team On ‘Nuclear War: A Scenario’ Mike Fleming Jr: Why James Cameron Is Hellbent On Making ‘Ghosts Of Hiroshima’ Japan-Set Movie That Will Bring Nightmare Look At A-Bomb Blasts How the US took on Dr Strangelove and tried to make Americans love the bomb Picturing Armageddon: US Government Responses to Nuclear War Movies ‘Fail Safe’ At 60: The Pentagon Hated This Classic Suspense Drama About Nuclear Catastrophe LISTEN: Tun by LZeeSee omnystudio.com/listener for privacy information.

I had $6.32 to my name. Not in one of several accounts, in my only account. This is the night that started my story instead of ending it.Before you judge that number, I need you to know something. If you've ever smiled at work while your bank account told a different truth, this episode is for you. I'm walking you through the exact night at the gas station, the McDonald's order I cut in half with a kitchen knife, and the moment everything shifted for me at 20 years old. Then I'm showing you why free is better than rich, and what I want you to do about your own version of this story starting today, not someday.Timestamps:0:08 – The night I had $6.32 to my name1:14 – Pulling into the gas station with an empty tank2:04 – The exact balance: $6.322:38 – 48 hours until my next paycheck3:02 – The gas station trick nobody tells you about3:41 – McDonald's: two double cheeseburgers, two sweet teas4:23 – Cutting the burger in half with a kitchen knife4:51 – "I can't even afford a meal at McDonald's"5:48 – Why I wrote Stop Living Paycheck to Paycheck6:46 – It's not normal, and it's not who you are7:22 – Freedom is better than being rich8:58 – The one sentence I need you to write tonight9:29 – The book that came from a gas station parking lot11:47 – Order your copy todayFamily, we are building something bigger than a channel. Our goal is 1 million strong in the E3 family, people committed to getting out of debt, building real wealth, and living free on any income. If this episode moved something in you, hit subscribe and bring somebody with you who needs to hear it too.Whatever your version of my $6.32 night has been, it doesn't have to be where your story ends. It doesn't have to be where your children's story begins either.

#911: Billions of tariff refunds are coming back to large companies. Gen Z believes sports betting is the key to a better financial future. Candy Crush has been crushing it for 15 years. McDonald's knows how many times you ordered a Double Quarter Pounder w/ Cheese – and when you'll order it again. Anthropic sets its eyes on a massive $2 trillion IPO.  Learn more at https://www.rubrik.com/mb Grab tickets to our Performance Revue show! https://www.morningbrew.com/events/brew-performance-revue-2026?utm_campaign=performance_revue_2026&utm_source=mbd Subscribe to Morning Brew Daily for more of the news you need to start your day. Share the show with a friend, and leave us a review on your favorite podcast app. Listen to Morning Brew Daily Here:⁠ ⁠⁠https://www.swap.fm/l/mbd-note⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

It's Friday, August 14th, A.D. 2026. This is The Worldview in 5 Minutes heard on 140 radio stations and at www.TheWorldview.com. I'm Adam McManus. (Adam@TheWorldview.com) By Adam McManus India's March for Life draws 5,000 India's fifth National March for Life was held on August 8 and 9 in the city of Chennai, drawing a crowd of 5,000 people eager to proclaim the dignity of human life, reports LifeSiteNews.com. Cardinal Anthony Poola, president of the Catholic Bishops' Conference of India, was present at the march and delivered a powerful pro-life address. He said, “Pro-life is the most important mission to be carried out in our dioceses, congregations and institutions. If we do not act now, we may soon be left with institutions – but without people. … Do not be afraid. The Catholic Church in India stands with you to fight for the right to life of every unborn child.” Emma Magdalene of LifeSiteNews.com added, “The number one cause of death today is not COVID, cancer, or even any war. It's abortion. The World Health Organization reports that over 73 million abortions take place globally every year. What a heartbreaking reality.” Proverbs 31:8 says, “Speak up for those who cannot speak for themselves.” Alexandria Ocasio-Cortez is Democratic presidential frontrunner Democratic Congresswoman Alexandria Ocasio-Cortez of New York is now the frontrunner to become the 2028 Democratic presidential nominee, according to Polymarket odds, marking the first time she has led the pack, reports The Independent. As of Wednesday evening, 21 percent of traders backed the New York leftist, who was trailed by Democratic California Governor Gavin Newsom at 17 percent. On rival prediction site Kalshi, the results were the same, with Ocasio-Cortez narrowly topping Newsom. Meanwhile, conventional political polls still put former Vice President Kamala Harris at the top spot, with Newsom in second, and Cortez in a distant fourth. Luigi Mangione expected to plead guilty to assassinating UnitedHealthcare CEO Luigi Mangione is expected to plead guilty today, August 14th, in his federal case tied to his alleged execution of UnitedHealthcare CEO Brian Thompson — in an apparent bid to dodge a life sentence, reports the New York Post. The 28-year-old accused killer — who is set to appear at a morning hearing in Manhattan federal court — is charged in the federal case with two counts of stalking resulting in death stemming from his alleged December 2024 cold-blooded murder of the powerful executive on a Manhattan sidewalk. Mangione would still likely face a potential life sentence if he were to plead guilty in federal court, but would hope that U.S. District Judge Margaret Garnett doles out a lesser sentence. The heir of a wealthy Maryland family led authorities on a dramatic five-day manhunt before local cops in Altoona, Pennsylvania finally nabbed him while he munched on breakfast at a local McDonald's. (Look at raw bodycam footage: Scroll to the :52 mark) Prosecutors say he plotted the shocking killing to make a violent political statement, leaving behind bullet casings at the crime scene with the words “delay” and “deny” etched into them — echoing a phrase insurers allegedly use to describe dodging paying out claims. Christian weatherman's prayers on-air for safety in San Antonio And finally, San Antonio, Texas-based meteorologist Bill Taylor on KENS-5 TV, a media colleague of mine, went viral for praying live on air on July 15th for the people of the Texas Hill Country who were facing an imminent tornado on the ground. During continuous, commercial-free coverage, he said this. TAYLOR: “You look at the time of day and there are just a lot of people that would be traveling in this area, traveling to work — Saint Hedwig, China Grove, right over Highway 87, right at [Loop] 1604. A number of motorists here. “So, Lord, I pray for protection. God, your sovereignty is what we lean into in moments like this, that drivers stay aware, stay alert. That you give them wisdom. Bless these drivers with wisdom. Keep them safe. Put angels around them of protection as they travel. Thank you, Lord. We're just going to get you home safely.” Later, Taylor offered this prayer. TAYLOR: “Praying for these people in the path of this storm that Lord God, your sovereignty would be here. That You, Lord, would protect everyone in the path of this storm. That You would give wisdom and clarity for families to seek shelter. That these plans would enact now. That people would reach out to those people in this affected area to give them the warning they need. In Your holy name, protect us, Lord.” In a follow-up interview on the Christian Broadcasting Network, Bill Taylor explained what was going through his mind at the time. TAYLOR: “This could be a tornado on the ground at any second, and it was impacting a densely populated area. And knowing the sensitivity of the Hill Country flooding that took more than 100 lives a year ago, knowing how destructive a tornado can be, it just truly came out of the Holy Spirit within me to start praying in that moment for protection, for His sovereignty, for people to be clear and wise enough to seek shelter. “When we're in continuous coverage, there's no producer prompting me. There's no script in weather ever, even on a routine day. We're on our own. We're doing a PowerPoint presentation based on our slides that we put together. We're our own producers. The only time that somebody's in my ear is to tell me how much time I have left. “Well, when we have life-threatening weather, we're on till it's over. We stay on — commercial-free — until it's over. And it's on all platforms between broadcast, then our stream channel, Facebook, YouTube. “And when it happened, the Spirit of God came over me and said, ‘Pray!' Praise God that He delivered, as He always does. He's faithful, and we were protected from what could have been a lot worse.” CBN's Tré Phillips asked about what lesson Christian viewers could glean. PHILLIPS: “So, what would you say to those of us who want to be, like you were, more attuned to that still, small prompting of the Holy Spirit?” TAYLOR: “To do it. Take that step and be obedient to it, because it truly is the hands and feet, the body of Christ. You get that prompting, and when that obedience flows, this is God in action. “'Wherever two or more gather in My name, I shall be there.' (Matthew 18:20) That's why He uses us in this body of Christ, and that the Holy Spirit dwells within us to prompt us in those moments.” 2 Timothy 1:7 says, “God gave us a spirit, not of fear, but of power and love and self-control.” Send Bill Taylor a 3-sentence email to btaylor@kens5.com, thanking him for boldly praying live on the air for the safety of people in the Texas Hill Country. Or send him a physical letter. This would be a great project for your kids! Bill Taylor, KENS 5 TV, 5400 Fredericksburg Rd, San Antonio, TX 78229. (Check out his Facebook page) Close And that's The Worldview on this Friday, August 14th, in the year of our Lord 2026. Subscribe for free by Spotify, Amazon Music, or by iTunes or email to our unique Christian newscast at www.TheWorldview.com. Plus, you can get the Generations app through Google Play or The App Store. I'm Adam McManus (Adam@TheWorldview.com). Seize the day for Jesus Christ.

Phil Le-Brun, former McDonald's VP and International CIO and current AWS leader, shares how companies can avoid common “anti-patterns” like excessive bureaucracy and rigid structures, and defines what "artificial ownership" is, and how it can erode team creativity and cohesion.Hear Phil's full interview in Episode 506 of The Action Catalyst.

McDonald’s? Center!See omnystudio.com/listener for privacy information.

News Sources: https://lmg.gg/lLtog Timestamps: 0:00 Google's 2026 Pixel lineup 2:19 YouTube raises monetization requirements 3:41 Meta ordered to pay $567 million 5:47 QUICK BITS INTRO 5:59 Roku's AI generated channel 6:30 McDonald's loyalty data 7:13 Xbox Elite Series 3 leak 8:01 Brain tissue plays piano 8:48 Google declares Sam Altman dead 9:14 Credits Learn more about your ad choices. Visit megaphone.fm/adchoices

A Wired reporter asked for his McDonald's loyalty data. Got back so many complex pages, he needed AI to decode it. Plus, we talk to Lisa. She went viral for her “Marry Lisa” billboards. Nearly 4,000 submissions later, she found the love of her life. On an app. Learn more about your ad choices. Visit megaphone.fm/adchoices

Anthropic is putting invisible watermarks into text generated by new Claude models. AI data-centre hardware is becoming a lucrative target for sophisticated cargo thieves. Meta faces a potentially enormous legal threat as courts test the limits of Section 230. And one McDonald's customer discovered the company had built a 515-page behavioural profile based on his loyalty-program activity. On Hashtag Trending for Thursday, August 13, host Jim Love looks at four stories about what happens when technology starts leaving trails. Anthropic's new Claude models now embed invisible text watermarks as part of compliance with Article 50 of the European Union's AI Act. The marks can survive copying and some editing, potentially giving platforms a better way to identify AI-generated material than unreliable AI-content detectors. Wired reports that thieves are increasingly targeting valuable AI hardware, including chips, servers and data-centre equipment. The attacks can involve phishing, stolen trucking identities, forged paperwork, compromised email accounts and GPS spoofing rather than traditional roadside hijacking. Meta has been ordered by a New Mexico judge to pay $567 million into a youth mental-health fund, in addition to a previous $375 million penalty. The larger legal issue is whether plaintiffs can get around Section 230 by arguing that harmful platform design, rather than third-party content, caused the damage. Thousands of similar lawsuits are already moving through the courts. And Wired reporter Reece Rogers asked McDonald's for the information collected through its loyalty program. He received 515 pages containing years of transactions, spending predictions and behavioural profiling, then exercised his California right to request that the data be deleted. Timestamps 00:00 Headlines and intro 00:38 Claude text watermarking 01:38 Fighting AI slop detection 02:52 Limits of watermark proof 03:42 AI hardware cargo theft 04:47 How the scams work 05:36 Security escorts and theft statistics 08:13 Where stolen AI hardware may go 09:04 Meta lawsuit and Section 230 10:10 The platform-design legal strategy 12:29 McDonald's 515-page dossier 14:02 Loyalty data and deletion rights 15:12 Wrap-up and sign-off

Ohio State's defensive line may be deeper and more versatile in 2026, but it must replace enormous production from Kayden McDonald and Caden Curry. Kenyatta Jackson returns as the proven leader after recording 11 tackles for loss and 6.5 sacks. Eddrick Houston has emerged as the biggest early fall-camp riser, Beau Atkinson appears to lead the competition at the other defensive-end spot, and transfers James Smith and John Walker give Larry Johnson several experienced options inside. We break down the projected rotation, the battle opposite Jackson, Houston's breakout potential, Qua Russaw's hybrid role, the young defensive ends pushing for snaps and how Matt Patricia can use multiple fronts instead of relying on one traditional starting four. Can Ohio State's depth replace the star power of McDonald and Curry? Subscribe for quick, no-nonsense Ohio State football talk every day. Thursday, August 13, 2026   Join Kalshi and Get $10 Subscribe to the Podcast

PGG Wrightson’s National Genetics Manager talks bulls on this month’s livestock update.See omnystudio.com/listener for privacy information.

factormeals.com lemon50off Learn more about your ad choices. Visit megaphone.fm/adchoices

────────────────────────────────────────[00:03:48]Trump Secretly Switched Planes in Turkey — Used Staff and Reporters as Decoys Without Their KnowledgeWashington Post: he let his entire team board the decoy while he slipped away; Knight: the plan to save themselves and let the rest of us die.────────────────────────────────────────[00:05:52]Trump Plays Golf Surrounded by Anti-Missile Systems, Concertina Wire, and F-16s OverheadAn ATBM Avenger battery on the fairway, jets above, barbed wire on the course; if you weren't trying to kill other people, they wouldn't be trying to kill you.────────────────────────────────────────[00:24:33]Bessent Keeps Promising a Hormuz Deal That Doesn't Come — Iran Says They Were Never in TalksHe promised the Strait would open Tuesday or Wednesday; Brent crude fell 6% on the lie then rose back to $88 when reality returned.────────────────────────────────────────[00:33:53]Trump Wants DOJ to Recharge the Reflecting Pool Vandal After DOI's Own Documents Proved Botched InstallationHis own lawyers admitted they were duped; Trump keeps claiming a 300-foot gash and video evidence — both lies.────────────────────────────────────────[01:31:27]7,000 Police Departments Have Flock Cameras With No Legislative Approval — Police Making Policy UnilaterallyPolice decided on their own to surveil innocent people, what data to keep, who gets access; not a government program on paper — so no accountability.────────────────────────────────────────[01:33:26]Flock Network Absorbs Private Home and Business Cameras Into Its Grid Without Public KnowledgeWhen residents object, police say: a private homeowner put that there, we just connected it; the government's fingerprints are designed to be invisible.────────────────────────────────────────[01:38:32]DeepSeek Does for Three Cents What Anthropic Charges $3 For — The AI Bust Is ComingCelente: the world is moving to Chinese AI; the US has massively overinvested in data centers; when those companies go bankrupt, what does the next rust belt look like?────────────────────────────────────────[01:39:31]Celente: Market Crash Could Come by End of October — Greater Than the 1929 Crash1% of Americans own 54% of equity markets; McDonald's sales slowing; HOA foreclosures soaring; Bessent declared the K-shaped economy over — it got worse.────────────────────────────────────────[01:55:32]Gas Was $2.91 in February — Now It's $4 — Trump Said Because of Me It's $2.30Brent crude back to $88 after Bessent's lie briefly pushed it to $76; Celente: this is dragflation, not stagflation; the president is starting to believe his own lies.────────────────────────────────────────[01:57:29]Celente: Gold Dipped From $5,500 to $4,226 — Still Bullish; Real US Debt Is $126 TrillionCountries selling gold to cover energy costs; the dollar's death is the hegemony story; they may announce a fake Fort Knox revaluation to erase the debt on paper. ──────────────────────────────────────── Money should have intrinsic value AND transactional privacy: Go to https://davidknight.gold/ for great deals on physical gold/silver For 10% off Gerald Celente's prescient Trends Journal, go to https://trendsjournal.com/ and enter the code “KNIGHT” For high quality made in America products go to HomeSteadProducts.shop and use promo code “Knight” for 10% off your purchases Find out more about the show and where you can watch it at TheDavidKnightShow.com If you would like to support the show and our family please consider subscribing monthly here: SubscribeStar https://www.subscribestar.com/the-david-knight-show Or you can send a donation throughMail: David Knight POB 994 Kodak, TN 37764Zelle: @DavidKnightShow@protonmail.comCash App at: $davidknightshowBTC to: bc1qkuec29hkuye4xse9unh7nptvu3y9qmv24vanh7Become a supporter of this podcast: https://www.spreaker.com/podcast/the-david-knight-show--2653468/support.

────────────────────────────────────────[00:03:48]Trump Secretly Switched Planes in Turkey — Used Staff and Reporters as Decoys Without Their KnowledgeWashington Post: he let his entire team board the decoy while he slipped away; Knight: the plan to save themselves and let the rest of us die.────────────────────────────────────────[00:05:52]Trump Plays Golf Surrounded by Anti-Missile Systems, Concertina Wire, and F-16s OverheadAn ATBM Avenger battery on the fairway, jets above, barbed wire on the course; if you weren't trying to kill other people, they wouldn't be trying to kill you.────────────────────────────────────────[00:24:33]Bessent Keeps Promising a Hormuz Deal That Doesn't Come — Iran Says They Were Never in TalksHe promised the Strait would open Tuesday or Wednesday; Brent crude fell 6% on the lie then rose back to $88 when reality returned.────────────────────────────────────────[00:33:53]Trump Wants DOJ to Recharge the Reflecting Pool Vandal After DOI's Own Documents Proved Botched InstallationHis own lawyers admitted they were duped; Trump keeps claiming a 300-foot gash and video evidence — both lies.────────────────────────────────────────[01:31:27]7,000 Police Departments Have Flock Cameras With No Legislative Approval — Police Making Policy UnilaterallyPolice decided on their own to surveil innocent people, what data to keep, who gets access; not a government program on paper — so no accountability.────────────────────────────────────────[01:33:26]Flock Network Absorbs Private Home and Business Cameras Into Its Grid Without Public KnowledgeWhen residents object, police say: a private homeowner put that there, we just connected it; the government's fingerprints are designed to be invisible.────────────────────────────────────────[01:38:32]DeepSeek Does for Three Cents What Anthropic Charges $3 For — The AI Bust Is ComingCelente: the world is moving to Chinese AI; the US has massively overinvested in data centers; when those companies go bankrupt, what does the next rust belt look like?────────────────────────────────────────[01:39:31]Celente: Market Crash Could Come by End of October — Greater Than the 1929 Crash1% of Americans own 54% of equity markets; McDonald's sales slowing; HOA foreclosures soaring; Bessent declared the K-shaped economy over — it got worse.────────────────────────────────────────[01:55:32]Gas Was $2.91 in February — Now It's $4 — Trump Said Because of Me It's $2.30Brent crude back to $88 after Bessent's lie briefly pushed it to $76; Celente: this is dragflation, not stagflation; the president is starting to believe his own lies.────────────────────────────────────────[01:57:29]Celente: Gold Dipped From $5,500 to $4,226 — Still Bullish; Real US Debt Is $126 TrillionCountries selling gold to cover energy costs; the dollar's death is the hegemony story; they may announce a fake Fort Knox revaluation to erase the debt on paper. ──────────────────────────────────────── Money should have intrinsic value AND transactional privacy: Go to https://davidknight.gold/ for great deals on physical gold/silver For 10% off Gerald Celente's prescient Trends Journal, go to https://trendsjournal.com/ and enter the code “KNIGHT” For high quality made in America products go to HomeSteadProducts.shop and use promo code “Knight” for 10% off your purchases Find out more about the show and where you can watch it at TheDavidKnightShow.com If you would like to support the show and our family please consider subscribing monthly here: SubscribeStar https://www.subscribestar.com/the-david-knight-show Or you can send a donation throughMail: David Knight POB 994 Kodak, TN 37764Zelle: @DavidKnightShow@protonmail.comCash App at: $davidknightshowBTC to: bc1qkuec29hkuye4xse9unh7nptvu3y9qmv24vanh7Become a supporter of this podcast: https://www.spreaker.com/podcast/the-real-david-knight-show--5282736/support.

The Tim Conway Jr Show Hour 3 (8.11) The Conway show continues with all the latest SoCal stories. A new bill aims to fix wild ticket prices on sites like Ticketmaster. And a new study is out on how sports affects our minds. Tim says it’s too negative! And he swears gambling keeps people alive! Anecdotally speaking at least. Fast food drama – Dominos is introducing a rectangular individual style pizza to provide a cheaper option for customers. McDonald’s tries a similar strategy. Will this bring customers back to fast food? And Jackie the eagle’s death continues to resonate among Californians. Schoolchildren are paying tribute to Jackie with crafts and Tim begins to watch for a new eagle to take Jackie’s nest. Will Shadow find a new suitor? Rick Caruso has been hard at work in the Palisades reopening his Palisades Village with the help of the city – so he claims. Tim calls BS. Keep an ear on the Conway show to hear the latest and greatest takes from Tim! See omnystudio.com/listener for privacy information.

Mark Woodland is an unexpected CEO — he started his career in the Army as a tribute to his late brother, then went on to revolutionise his mum's paper-based childcare company.As a young man Mark Woodland was at a loss with what to do with his life.After years of moving around, the family — headed by Mark's single mum — settled in Ipswich, Queensland, where Mark showed himself to be a playful and enthusiastic boy, but school wasn't his first priority. When he graduated, Mark was most interested in driving around with his friends, playing music loudly with the windows down. When he needed money to fill the tank, Mark found a job at McDonald's.His younger brother was a new recruit to the Army when he was killed in a  car accident. Ben was just 18.Mark decided to honour his brother by keeping Ben's wish alive, and so Mark joined the army, and served for 10 years.He left to help his mum run her childcare business, and Mark revolutionised the business' administrative system, moving from paper to a digital world.Today Mark is the founder and CEO of tech healthcare company Kismet.Further informationRead more about the short film, Versa.This episode was produced by Meggie Morris. The Executive Producer is Nicola Harrison.It covers infant loss, NDIS, digitisation, childcare subsidy, daycare, family business, Army, Navy, not giving up, not quitting, car accident, morgue, Ipswich, Brisbane, Puckapunyal, Albury-Wodonga.To binge even more great episodes of the Conversations podcast with Richard Fidler and Sarah Kanowski go the ABC listen app (Australia) or wherever you get your podcasts. There you'll find hundreds of the best thought-provoking interviews with authors, writers, artists, politicians, psychologists, musicians, and celebrities.

Sheldon Poon, Founder of Drive Marketing, helps established brands go from Wholesale to D2C through performance-driven advertising grounded in data, technology, and human expertise. He is driven to build a company that reflects his values—one where people enjoy their work, have flexibility and autonomy, and continuously learn from and teach one another. In this conversation, Sheldon introduces The A.I.D.A. Framework—Attention, Interest, Desire, and Action. He explains how businesses can eliminate friction across the customer journey, use clean data to improve AI-powered campaigns, and balance automation with human strategy. Sheldon also discusses why genuine relationships are driving B2B growth, how AI is reshaping internships and early-career development, and how Drive Marketing helps successful wholesale brands build direct customer relationships without jeopardizing their valuable retail partnerships — Go from Wholesale to D2C with Sheldon Poon  Good day, listeners. Today, I have Sheldon Poon as our guest. He’s the Founder of Drive Marketing, a Montreal-based paid ad agency specializing in performance-driven marketing with a heavy emphasis on using data to make informed strategic decisions. Founded in 2013, Drive Marketing positions themselves as a technical-first partner that bridges the gap between business goals and technical execution. So they’re not a creative agency. They are a technical agency improving your ads. Sheldon, welcome to the show.  Yeah, thanks for having me, Steve. I’m happy to be here. Yeah. Great to have you here. And my first question is, what is your personal why, and how are you manifesting it in the business? How are you contributing to human flourishing?  That’s a very big question for a small ad agency.  It is.  Yeah. So when I first started the company, I kind of, like a lot of entrepreneurs, right, it came from me kind of looking at my life and where I was in my career and kind of getting frustrated at what I was seeing with my day-to-day job. So I was in a very, very privileged position. I was able to take a bit of a sabbatical from my day job where they held my position, which was great, because if everything went downhill, I could always just jump back to my job.  And I was like, “You know what? Like, I have an opportunity here. I’ve always wanted to start a business.” But because I had been working for somebody else for almost, at that point, I think like a decade and a half, I had a lot of experience, and I saw a lot of things that I was like, “This is what I don’t want.” So when I started my company, my internal mission and vision was to build the company that I would want to work at, to build the company that is kind of true to myself and my values, and something that I would enjoy going into day to day.Share on X And then what does all that mean? So the company that I wanted to work at, as I started working and hiring people, what I found was I wanted to have flexibility in my schedule. We treat everybody on the team as an adult. Everybody’s responsible for their workload. And as long as they meet their deadlines, I don’t care when you’re clocking in, clocking out. I’m a night owl. I like working till like midnight, 1:00 a.m. I don’t like doing mornings, so I’m often coming into the office late.  A lot of my team are doing the same thing. Some of them are early risers, and they like to leave early to have their afternoon free. So as long as everybody’s more or less—everybody’s on top of their tasks and more or less working during the day so that we can have our interactions and meetings, that’s perfectly fine. Another thing I think that's core to what I wanted to build was that I've always been very passionate about learning and teaching. In another life, I was teaching high school.Share on X  And when I started building the company, one of the things that we made very clear when we’re hiring is that everybody on the team learns because they’re passionate about what we’re doing. And everybody on the team teaches. Even if you’re just an intern coming in, we need to know your perspective because you’ll have a different perspective than me, who’s been doing this for like two decades, where I’m kind of blind to maybe some of the newer stuff that’s happening or some of the stuff that’s like on the ground.  And I want to know when I talk to our interns, when I talk to our juniors, like, “Hey, guys, what are you seeing?” Like, you guys are—you guys are like 20 years younger than me in some cases. Like, I want to know what’s going on with the kids. My personal, like, kind of like personal why of this is that it’s not so much about the end goal. I want to make sure that I enjoy my day-to-day, I enjoy what we do, and I’m not going to pull my hair out going into the office. So, like, I think we built something where everybody on the team is excited to work on stuff because they’re doing the work that they would want to be working on.  They’re learning the stuff that they would want to be learning, and then they get to implement it in a way that is impactful for the company, for the client, for what we’re doing. And my challenge as a leader is to figure out, okay, how do we take that exciting stuff and make it so that it generates money for the company so that we can all continue doing this? Yeah, this is very inspirational. I love it. You’re tapping into people’s curiosity, desire. I like the learning organization idea as well. So do you have a framework for this? Because this podcast is all about frameworks.  Yes.  How can someone create something like that? What are the steps to create it?  So it’s not one framework. Like I said, I’m very passionate about a lot of different topics, and one of the things that’s a personal interest of mine is just business. So, like, looking at business case studies, and from that you start seeing what works and what doesn’t. It’s a lot of different frameworks kind of layered on top of each other for various reasons. For the practical ad side, what we do for our clients strategically, there's a framework there that we like to use called AIDA. So attention, interest, desire, action.Share on X  Very standard funnel. The idea is that the reason we like using this is because when you break down the customer journey, this process is just logical. It’s been proven time and time again. If you’re going into Marketing or Business 101, this is one of the first things that you’re going to learn about. Like, what is a funnel? A funnel is, you know, the client’s never heard of you before, and you do something to grab their attention.  Now they’ve heard of you, but that’s not enough. You have to have many touch points, and you have to build interest. So, like, once they’ve heard about you, you got to make sure that it’s a good fit and they’re interested in the pain point or the thing that you’re fixing for them in their lives. And then if you hit them up with that interest message often enough, they’ll start imagining how their life is better with your product or service, and that creates desire. And then once you continue hitting them up at desire, as long as you don’t have any friction between the desire piece and the final call to action, then you’ll get that action at the bottom.  And the thing that people talk about, like, there’s a lot of people that talk about this framework, but I don’t think they’ve studied it properly. Because when you actually look at the history of it, this framework was first introduced in 1898 in a magazine that was talking about ads. This framework arguably predates the term marketing. And when you think about how that framework looks in modern day, it’s changed a lot, right?  When you were running ads in the early 1900s, you could get away with saying whatever the heck you wanted and making whatever wild promises just to get people’s attention. The way that you did it was you maybe had, like, some sort of print or some sort of, like, literally talking to people, getting them to show up to a convention or an expo back in the day, and having those interactions with their audience.  Fast-forward over 100 years, and it looks very different how you grab attention today. Paid ads. People talk about SEO. People talk about viral content. It’s very much changed. What hasn’t changed is the framework. So what that tells us is that human behavior, right? So the framework is based on human psychology: attention, interest, desire. These are all things that are, like, within the human experience. That has not changed. What’s changed is the other end. The technology has changed, so how you implement that.  So the strategy is still the AIDA that we use, right? But our tactics are constantly changing. Now we’re looking at AI. The new thing about ads is that Google just announced that they’ve added an extra option next to PMax, which is the AI option, so that you can actually start showing up in Gemini. So now this has changed our tactics. But our strategy is still based on this human psychology. That's the framework over on kind of the front end.Share on X And then, like I said, we have a bunch of other frameworks. I don’t know how much you want me to get into it, but for hiring, for internal processes, for all sorts of things.  Yeah. No, no, no. I love it. I love the AIDA. It’s been a long time I heard about it, and I love the simplicity of it, and I think it still works. So you mentioned something that really interests me. You said that you grab the attention, interest, building the desire, and as long as there’s no friction in the desire, then you’re going to get—the call to action is going to work. So what do you mean friction, and give me some examples of what it could look like.  So when you’re talking about AIDA and you’re talking about funnels, especially when you’re talking about online, it’s all very, very quick, right? So there’s a couple of terms here. So when you’re at top of funnel, your main thing is—it’s called a funnel because at the top it’s very, very wide in terms of the audience you want to hit up, and you want to try to get out to as many people as possible. So a lot of people, when they’re thinking of marketing, they’re thinking of the top of funnel, whether they realize it or not.  Further down is you’re trying to get a more complex message across. So the practical way to think about it is at the top you’re trying to run ads that’s just very flashy and getting people to stop the scroll. So if they’re on Instagram or something, you literally want them to stop, and you want them to read a quick thing that gets them to click. Once they’ve clicked on it, they’re ending up on a landing page, and that landing page has information that hopefully connects to the audience in a meaningful way, and they’re interested in reading more.  An example of friction would be if you click on an ad that’s purple, and then you end up on a landing page that’s black and white or red. That difference in color, that difference in style creates a friction point that psychologically, it makes the person pause and go, “Wait, did I just end up on the wrong page?” So when you have, like, a very close alignment between each of those levels, it reduces the friction and increases the chances that people will go down.  So the most important friction point that people need to be aware of is, like I just talked about the top of funnel, the opposite end, the bottom of funnel, is where there's the highest intent.Share on X So you can imagine at the top of funnel, because people have never heard of you before, their intention to buy from you is probably very low or very limited because they don’t know you yet. But once you’ve done all that work to get to know them and create a relationship with the brand, you’re at the bottom of funnel, and that point is critical.  You need to make sure that by the time you’ve warmed them up and everything’s ready to go and the target person is very interested in taking that final step, that somebody else doesn’t come and grab them. For example, like, the very real-world example. If you think about some of the biggest marketing companies in the world, so let’s take McDonald’s and Burger King as examples, right? Because everybody knows those brands. If McDonald’s has taken so much effort to be on billboards and be in front of you, and you’ve seen the brand and you know it, and you’re walking down the street and you’re hungry, and then at that moment of intent, as you’re walking around downtown, you’re like, “I could go for a quick burger right now,” and you know that you’re looking for a McDonald’s, but as you’re walking, you come across a Burger King, you’re like, “Yeah, that’s close enough.”  And then you’re going to walk into the Burger King and do the transaction there. Online, what that looks like is when somebody is doing that final search. So let’s say Summit OS is selling T-shirts, and you’ve done a bunch of work and people love the brand and they’re looking for a specific type of T-shirt that you sell, but they can’t remember quite exactly what it is. They’re like, “Oh, I think it was Summit OS something T-shirt.” And then when they type that in, somebody else’s sponsored ad comes up.  Well, now they probably grabbed that traffic that you took all that time to warm up. If you end up on the landing page, when you scroll down to the bottom, okay, I want to buy this T-shirt. I’m happy with everything that I’ve seen, but now you’re asking for an email, you’re asking for, like, a bunch of things. You click on a button, it doesn’t work. Those are extra friction points that prevent a person from taking action. When you’re looking at the entire funnel, you got to make sure that from a technical standpoint, from a user experience standpoint, from a getting-in-front-of-them-in-the-right-moment standpoint, everything hits, especially in this digital economy where everything’s very, very fast.  So anything that goes wrong, anything that creates a question, anything that creates a frustration point or any opportunity for somebody else to come in and grab that traffic at that moment of intent, those are friction points that you want to address and you want to track and you want to find. And you can imagine how there’s a lot of complexity in that. There’s a lot of testing, there’s a lot of work to make sure that that doesn’t happen.  That’s fascinating. Do you have a process for how you do this, how to eliminate frictions?  Yeah. We have a team that does QA and walks through the entire thing and has to do constant testing because what we’ve seen is a lot of other agencies are using AI tools and shortcuts. And lo and behold, a lot of these tools don’t work and they give back false positives, false negatives, and it’s not as good as just taking the time to go through the funnel yourself and make sure everything’s working properly. And it sucks because it’s a lot of work, but that’s how you get the best results, is just by having someone double-check it.  And it’s not to say that we don’t use automation. Like, we use a ton of automation, we use a lot of tools. But the final QA is a lot of the time us and the client going through, like, “Okay, everybody, before we hit go, let’s just all go through this before we spend, like, you know, 10K on this and just make sure that everything’s working properly.”  Yeah. Love it. Love it. So you’re building this ad agency, a technical agency, so you focus on making the flawless experience. What drives growth in your business?  That’s a good question. That’s something that, honestly, we’re struggling with a little bit. So if anybody’s following me on social media, I’ve been doing a short series. I’m probably going to finish it off soon, but it’s called Watch Sheldon Struggle to Grow His Agency. And it’s literally how I’ve been trying to figure out how to crack lead generation for ourselves and our journey through, like, where we were maybe about a year ago to where we are today.  And we’re still trying to answer that question for ourselves in terms of, how do we get more leads and more clients in a very difficult economy, in a very difficult time? And we’re trying to figure that out. And people can look up our case studies. I think we’re quite proud of the work that we’ve been able to do, and having that technical know-how has given us a huge advantage in terms of performance numbers. And that alone, in the past, through my network, was enough to keep us busy because people would just seek me out whenever they had a problem with their technical stack or their ads.  I’d say in the last maybe 18 months or so, like a lot of other agencies, the word-of-mouth stuff has kind of dried up, where people are kind of, like, holding back their spend. We’ve had a bunch of contracts that were put on hold because of the economic situation around the world. Nobody knows what’s going on. Everybody wants to hold back spend. Everybody wants to sit and wait. So even though people are still contacting me, the flow of projects has slowed down because people are more hesitant to pull the trigger and go. It’s also taking longer for us to have these conversations. Because that organic piece kind of slowed down, we’ve been trying to find inorganic pieces.  I’ve been doing more networking. I’ve been trying to figure out building out our own funnel, which we should’ve done years ago. The thing that’s driving growth for us right now is probably the things that are not scalable, right? In the age of AI, when you’re working with a business, you want to be working with a person. Like, nobody wants a partner who’s just a machine. So doing the things that are not scalable means really doing the things that are human, having human interactions, having human conversations, going out for coffee with people, meeting people at conventions and workshops and, you know, like, literally just getting our name out there in a way that is more human and just having real conversations.  And despite all the other testing that we’ve done with the cold emails, with the ads, with this, that, and the other thing, like, that seems to be the thing that’s working the most, is just kind of putting my name out there and saying to people, like, “Hey, if you have a problem, come talk to me. We’re not necessarily going to have a contract together, but hopefully we can have a quick coffee and I can at least get you past a technical hurdle.  I can give you some insight into what you’re struggling with and give you a hand.” And that kind of goodwill has led to more conversations and more contracts and new contracts than anything else that we’ve done. For our clients, because our clients are more direct-to-consumer, so they’re usually bigger brands that are selling a quick product, quick service to the general public. They’re not B2B, they’re B2C. On that front, it’s literally what we just talked about, following the AIDA playbook, making sure the funnel’s good, making sure the ads are firing, making sure the data’s there, and then that’s how we get our crazy numbers, like 12X return on ad spend, you know, 14X return on ad spend.  That’s just following the system and doing the work. So for our clients, we have it under control for their growth. For our own growth, for the B2B side, that’s where I’m realizing that, like, we need to step away from all this AI noise, and people are trying to do these AI BDRs and all these things, and it just doesn’t work because people want to have a real human conversation.  Yeah. No, I totally see the same thing. The easier the automation, the more it just becomes noise.  Exactly. It’s democratized automation, which means that, like, it’s no longer the thing that stands out. You have to do something different.  Yeah. And people are becoming resistant, and they recognize if something is AI-created, and they just tune it out, right?  Yeah, exactly. Exactly.  Yeah. It’s fascinating. How much of your time is actually spent on networking and doing the human things as opposed to running your business?  I’m very fortunate that my team mostly runs the day-to-day at this point, so I’m spending most of my time doing all the other stuff. So, like, trying to do the networking, trying to get our name out there, and then everything else is just admin and paperwork. So in terms of actually running the day-to-day of the company, our head of operations, Brent, does a fantastic job of running the team.  Jack, our head of marketing strategy, does an amazing job of making sure the ads are firing properly. Whenever I get involved in the day-to-day, they get annoyed at me because I’m like, I’m coming in, I don’t know what’s going on, and my hair’s on fire. I’m trying to do X, Y, Z, and then I jump out and I just create chaos. So most of the time they’re telling me, like, “Yeah, listen, go out and talk to people. We don’t want you at the office. We don’t want you doing the work.”  So how fast is your product evolving?  Oh, constantly. I mean, the way that I explain it to people, right? A lot of people right now, especially running ads, right? Because that’s our core product, that’s our core service, is running ads and making sure that we maintain that competitive advantage for our clients. Because of the advent of AI, everything’s constantly changing. Already it was a very technical space because a lot of people seem to think that whether or not your ads do well, they think it’s a creative exercise, and I think it was up until about eight months ago.  But today, I would argue that it’s skewed, and it’s more of a technical exercise. Because these ad platforms are running AI algorithms, the quality of the data that you feed into it now is more important than ever. And like I said, there’s been a lot of changes in the last few months to the point where now it’s no longer about how good your content is. It’s about how good your targeting is, how good the data you’re feeding it is, how good your audience is kind of reacting to it, and then making intelligent tweaks to your content based on the feedback that you’re getting back from the AI.  So these are things that are constantly evolving. Like I said, even though the strategy doesn’t change, the tactics and the technology is a constant change. So the AI thing that I was talking about where Google just released or just opened up the option to do advertising with AI responses, that’s less than, I think, three months old. So that’s the new thing that we’re now testing with our clients to see how is this working, how is this working.  The other thing too is that the way I describe it, a lot of people now—the new thing that we just noticed within the last few months—is that people are saying, like, “Oh, I can just use an AI agent to set up my ads.” But these AI agents are based on large language models, right, the LLMs. And the way that large language models work is that they’re trying to give you a statistically accurate response, which is great for certain things, not so great for other things. So the way I tell people is that if you were to take an LLM, again, which is what most of these agents are based on, you were to graph all the possible responses for accuracy, what you would end up with is a bell curve, right?  And on the bell curve, you have on one end, you have these are all the answers that are definitely wrong. And on the other hand, these are also answers that are, like, they’re novel, but we don’t know how accurate they are. And then in the middle, at the top of the bell curve, right in the middle is the statistical most accurate response that it thinks it can give you. So it’s always going for that statistical middle with these LLMs. So when it’s setting up ads and it’s doing strategy, it’s going for what is most likely the safe result, right?  The least interesting.  It’s the least interesting.  Yeah.  Now, when you’re running ads, right, it’s a race. My background is in software and computer science, so when I’m doing coding and I’m using Claude Code, I want statistical middle. I don’t want it trying new things with my code. I don’t want it to be a bad programmer like a junior, but I don’t want it to be doing stuff that’s so advanced and novel that it’s not tested, it’s going to break. I just want the middle, right?  Engineering middle. But when we’re running ads, it’s a race. And if you’re in the middle of the pack in a race, you’ve lost. So one of our big advantages is that we’re using a lot of AI for automation. We’re using a lot of automation tools to do our day-to-day. But when we’re coming up with a strategy and building out the ads, it’s a human that’s doing that because we want to be at this far end that’s going to be ahead of everybody else. We don’t want to be middle of the pack.  So from that sense, it’s constantly changing to keep on top of these things to figure out what’s new, what’s going on. The ad platforms are changing constantly because, you know, the way that we interact with the internet is changing constantly. So, like, yeah, it’s constant, it’s a constant race.  So, but doesn’t that also bring you back to the creative part?  It does.  How to be creative, maybe not design-wise, but some other way?  It does, but in a way that I think a lot of creative agencies don’t understand. Because a creative agency will focus on the story, and they will focus on, you know, telling a good story, and they are thinking, if I can put it this way, they’re thinking very linearly. So one of the big mistakes that we see, like I talk to a lot of other agency owners, and every once in a while I help consult on the side, just to give them some advice in what they’re doing, what’s working and what’s not.  And one of the things that I see a lot is that a lot of these agencies have not understood how the new PMax campaigns and how the new Advantage+ campaigns work, so they’re working against the AI algorithm. So a lot of these other agencies, they’re more content than they are technical. So what they’re doing is they’re trying to tell a good story from the content, and then what they’re trying to do is they’re trying to find the demographic that they think will match with the content. So they’re content first, right?  So what they’re trying to do is, if they’re putting together a story for a product, they then in their heads think, “Okay. Well, I think I need to go for, you know, women living in suburbs that are between this age and this age and this income range and are interested in XYZ thing, and that’s how I’m going to set up the system, and then they’re going to see my ad, and then there should be a connection there.” That’s not how it works anymore. So in that setup, I can see how it’s super important to understand the story and get all that done.  The modern way that we’re doing things that’s different is that when we’re building out our content, we work with the content agency or we work with the marketing team to say, “What is your interest piece that’s going to get people to stop scrolling? What’s the interest piece that’s going to get people to want to read more? How do we build that desire for them? And then give me those in different assets, different pictures, different videos, different texts, different descriptions, different headers.”  What we then do is we take all of that content, and we put it into an asset library on PMax. So what we do is instead of telling PMax to look for XYZ demographic, we don’t tell it to do any of that. We let it go broad, and it does the opposite. What it does is, and of course, this is after the caveat. We’ve already set up the landing pages. We’re collecting all the data. We’ve tested all that. The data modeling is solid, so the entire funnel, all the micro actions, everything, we know that is being fed cleanly into the system, because that’s important. What the system’s then going to do is it’s going to, like, not just A/B test, but it’s going to take every combination that it can think of with all the different assets, with the videos, the text, the this and that and the other thing, and it’s going to start testing all the different combinations quickly.  And mixed in there is all the interest, attention, desire, everything. The algorithm is then going to figure out, based on all the data points that it has on us, it has, like, 57,000 data points, I think, Meta has on us. When a user has this pattern of data, they seem to resonate with this combination of assets. This pattern resonates with this combination. So bit by bit, what it does is it will start creating audiences for you that resonate with different kind of, like, asset packages. And then lo and behold, what we see is that emergent is the attention content all gets grouped together, and now we have an audience that’s ready for attention.  The interest piece, this is all the content that we had flagged for interest. Here’s our interest audience. And then the AI is basically working to figure out for you, not based on anything other than random data points and patterns, what is the audience for you? And then it’ll be able to then say, “Okay, now that we have a pattern to look for, we have, like, another 100,000 people that match this pattern and we can start advertising to them. And that’s the proper way to do it. But the thing that people are uncomfortable with is that it’s a black box. We don’t know what their demographic is. We don’t know where they live on the internet. We don’t know what their interests are. We don’t know any of that. It’s just random data points and math that has created this audience for us. And if you were to extract those people and put two or three of them next to each other, you’d go, like, “I don’t understand why these people have anything in common.”  But somewhere in the data, the data is signaling that they are going to resonate with your content. So this is what I mean. Like, the content is still important, but I think it’s skewed, like, a little bit. I’d say, like, now it’s, like, 60% data and math and 40% content, whereas before, it was much more heavy on the content side.  Very interesting. And this is how your platforms will find the lookalike audience based on your sample audience?  Exactly. Exactly.  Yeah. That’s fascinating. So other than the lead generation, what’s one thing that you’re actively trying to figure out in your business?  Other than that, we’re just having a lot of fun with all these new AI tools. I’m getting a few members of my team working with Claude. A few of us are working with ChatGPT. We’re trying to see, like, what these platforms can do, what are the things it can automate. I think one of the really cool things is now something that used to take, like, weeks to create code around, it can be done in an afternoon.  So it’s like, as soon as we identify a business problem, something that my team has to do, like, you know, three or four times a week that slows us down, now I can tell my devs, like, “Hey, guys, like, this is a business problem that we have. Can you guys just come up with a quick tool to do?” And we can build it, and we can just have it. So we’re trying to experiment more and more with how we can kind of speed up our development process.  And because we’ve been developing for so long, there’s a few things that are kind of like the—a few of the standard ways to run a development team that are now starting to be questioned because these LLMs are getting better and better at taking over some of these mundane tasks, that we’re starting to revisit what is our QA strategy when we’re actually coding. Like, what’s a more important skill set? One of the things I think that we’re trying to navigate right now is what is our hiring process for interns going forward?  So in the past, when we were looking for juniors and interns, the skills that we were looking for was like, what is your ability to figure out the answer to this question, right? Given a complex question, given a complex task, how are you going to be able to figure out how to solve this? Because of the rise of LLMs, finding the answer is no longer as important as asking the smart question. And the challenge that we’re facing right now is that asking a smart question requires critical thinking. A lot of critical thinking requires experience. The best critical thinkers have decades of experience behind them. How do you get that from an 18-year-old who’s coming from school?  They literally have no experience. That’s why they’re coming to us as interns. So we’re trying to figure out, like, okay, how do we square that? And we’re very proud of the internship work that we do. It’s a way for us to give back to the community. We work with a lot of the colleges and universities in town. Like I said, I myself came from having taught high school, and I’m very passionate about education, so I want to do good by that industry, by those students.  But we’re having a bit of a hard time because we don’t want to necessarily disadvantage them, but we’re also trying to figure out how do you find a good critical thinker among kids with no experience. So that’s probably the thing that we’re trying to figure out right now.  Yeah. That is fascinating. And that is a big issue for young people coming up, how to get those internships. Internships are harder to get, and probably this is the main reason for it, because people use technology to replace the inexperienced people.  The bar has definitely gone much higher. And again, we’ve experienced this as well, where, like, we’ll have a task, and we can ask an intern to do it, and they’ll kind of, you know, grudgingly figure it out and do it. But if it’s a critical task that needs to be done, that same exact task can be handed off to an LLM, and it’ll just get it done. Yeah. It won’t be amazing quality the way that, you know, a senior developer will do it, but it’ll be good enough, and it’ll be probably better than what the intern can do.  So if you’re only looking at the task from a purely productive lens, well, I’ll get a better result from the LLM, so then the intern has no purpose. We’re having to reshape the way we think about this, where if we are truly building an internship program, at that point, it’s not about the productivity, it’s about the learning that the intern gets out of it. So it becomes a teaching thing. So we have to be okay with handing off this task to the intern, knowing that an LLM could probably do a better job.  But they need to learn how to do it first so that they can rise above it. And I think what we’re seeing right now is that companies are not mandated to teach. They don’t care about the learning of the intern. They care about the production of the thing. And in the past, it was cheaper to get the intern to do it because there was no other option. But I think companies are realizing, like, well, we can just have the LLM do it, and it’ll be better and faster. Why do we need the interns? And that’s why these opening early positions are not being handed out anymore. The problem with that is that you don’t get senior-level people without training them up as juniors, and we’re giving all of that learning opportunity to machines.  Yeah.  So what does our future look like with that gap? What does the future look like for these kids coming out of school? Like, these are all obviously much bigger questions than my company can ever answer. This is a bigger societal question, but this is what we’re seeing kind of on the front lines, having a very strong internship program. We’re struggling with this idea, like, where is this next generation coming from?  That’s scary. That’s very scary. So who are the ideal clients that, if they listen to this podcast, you want them to contact you? Yeah. So basically, our biggest successes are with brands that are very strong on the wholesale side and are already in retail stores. So a lot of times what happens is you have a company that does an amazing product. They’re already in Walmart, they’re already in Costco, they’re already at Winners, and they have built up a very successful wholesale B2B business. They then launch a Shopify store, and they want to start getting the brands and start building a relationship directly with their consumers.  And then they’re realizing, like, “Oh, this is a different game, and we’re struggling.” And then at that point, it’s easy for us to come in and help because they have a strong offering already. They have a wholesale side that can drive their growth. And our job is to make sure that we start help building out that direct-to-consumer side by making sure that all of the data is mapped out properly. We like working with companies like that because they already have a very good idea of their marketing, why their product is successful.  They know which products are successful and not, so we can skip a lot of the learning part, and we’re just putting a megaphone on their existing brand and their existing offering in the most efficient way possible to make sure that, you know, right away out of the gate, that their D2C business is going to be just as strong as their wholesale business.  Yeah. Oh, that’s fascinating. So essentially, you pick those companies that have a good product already because it’s tested in wholesale channels and the Costcos and Walmarts and the Amazons of the world, and you help them tap directly the consumers through very targeted advertising.  Exactly, exactly. And then once we have that basic foundation set up, then we start doing interesting things like, how do we get the newsletters out? How do we help them get their marketing team to have more of a direct relationship with their end customer? Because when you go to a Costco or you go to a Walmart and you pick up a product, what happens is that the retailer holds the relationship, right?  It’s a way to help them offset that. And it’s kind of a tightrope that we have to walk because we recognize that the relationship with the wholesaler is still key. So whatever we do, we have to be conscious that we’re not going to upset that balance.  Yeah.  And that everybody’s winning, everybody’s making money, everybody’s growing, nobody’s getting upset with one side or the other. So because we’ve had experience working with national brands, we are positioned to understand what that relationship looks like. We know from our client side what it’s like when they’re talking to the Costco rep, what it’s like when they’re talking to the Walmart rep, what those subtle differences are in culture, and what we need to be aware of because, you know, we want to make sure that nothing that we do on our side jeopardizes that relationship.  Yeah. And then the big companies—what they want is they want to commoditize you, and they want to control the relationship, the brand. They want their white-label brand on top of your product. Yeah.  Which is their right. I mean, they’re the retailers. They’re the big guys.  Yeah. If you don’t build your own brand, then you’re going to slip into the white label because you have no leverage over the big, big stores. But if you have a strong brand, you have leverage, and then the whole relationship works better. So it’s very interesting. Okay.  So if people would like to learn about how they can do that, how they can go from wholesale to D2C, and would like to learn about how you can help them, where should they go and how can they contact you?  Yeah, so there’s a lot of information on our website, so drivemarketing.ca, so the Canadian extension. Yeah. And then I think I’m the only Sheldon Poon that’s really active on LinkedIn. I think there’s one other one that’s maybe in Hong Kong somewhere, but that’s not me. He’s, I think, an older guy. So if people look me up on LinkedIn under Sheldon Poon and just message me, I’m pretty active there and I try to answer everybody.  And what I love is helping people out. Even if people have no intention of hiring us, I’m like, “That’s totally fine.” Send me your questions because I like to be able to help and answer and know what people are struggling with because it helps our work. It just gives me an opportunity to have conversations with people.  Awesome. So if you run a brand that has already cracked the wholesale channels, but you want to build your direct-to-consumer, you know, hit up Sheldon on LinkedIn, Sheldon Poon, and have a chat with him. As you can see, he’s a great person to chat with. And if you enjoyed this show, then stay tuned because every week we have a couple of entrepreneurs who are building great companies who come and share their frameworks with you. So Sheldon, thanks for coming and sharing your wisdom, and thanks for listening.  Yeah. Thank you. This was great. It was my pleasure. Thank you so much for having me on.  Important Links: Sheldon's LinkedIn Sheldon's  website

In this episode of Dai By Dai Podcast, I sat down with former University of North Carolina Basketball National Champion Kennedy Meeks where he talked about being a McDonald's All-American at West Charlotte High School, losing and winning the NCAA National Championship while at UNC in 2016 & 2017, Lebron James being the GOAT, his professional career, and more!

There's an old investor line: buy where McDonald's and the supermarkets go, because they've done the homework for you. But do house prices actually follow the big chains ... or is it the other way round?In this episode, Ed and Andrew put the theory to the test, with answers straight from big chains. You'll learn:How much research do the big chains really do before they buildWhether a new store drives prices or just follows the growth that's already comingWhat the overseas studies actually say about living near a supermarketA new supermarket feels like a green light. But it might be confirming the growth, not creating it.Book a meeting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your path to financial freedom with a detailed financial plan for $0.For more from Opes Partners:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for the weekly Private Property newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠

Y'all remember Crèmily? The French style frozen yogurt that was keto approved and reportedly delicious? No? That's okay, the whole thing was a financial scam. We're joined by Krlue Prue, who teaches people how to piss men off and will soon be joining the Big Money Players family when his podcast joins the network in the fall. Together, Kyle and Laci attempt to understand why Crèmily put a pool on an MLB field, why people keep trying to order the ice cream at McDonald's, and why withholding a talent makes people believe you're more talented.See omnystudio.com/listener for privacy information.

A Utah couple's viral TikTok — now with over 4 million views — shows prices jumping 50 cents per item at the Shake Shack kiosk inside Salt Lake City International Airport after they selected "no tip." Shake Shack says it was a technology error, not policy, and that licensee HMSHost has since fixed it. We break down the fiasco, Shake Shack's response, and ask YOU: do you tip at food kiosks, and where do you draw the line with tipping? Plus, CNBC's list of the top AI-proof job skills that require uniquely human abilities, why McDonald's and its rivals are finding that cheap meal deals no longer do the trick; we check out the new sport of Pop Darts.    KSL Brightside streams live weekdays 12–3 PM. Watch the YouTube-exclusive live stream from 12–1 PM and catch us on radio plus YouTube from 1–3 PM.   Subscribe to us on YouTube! https://www.youtube.com/@KSLBrightside

McDonald's employees get married at McDonalds and 7UP is changing their formula. See omnystudio.com/listener for privacy information.

Have you ever looked at the person you were becoming and realized you no longer recognized yourself? Jane Grote Abell grew up inside Donatos Pizza, the family business her father founded with a belief that business could be built on love. After the company was sold to McDonald's, however, Jane found herself working under a leadership style that gradually caused her to operate from fear. She began questioning her decisions, shrinking her circle, and changing how she showed up at work. The woman who had always been encouraged to speak up slowly lost her voice. Then, while sitting alone in the office at 3:00 in the morning, Jane reached a realization: she either needed to change her environment or change herself. In this episode of Becoming Unshakable, Jane shares how she returned to her values of character, courage, conviction, and compassion. She explains how that difficult season shaped the culture she later helped rebuild when she and her father bought Donatos back. Jane and Heather also discuss why values must influence performance reviews, how leaders can remain close to the lived experiences of their people, and why leading with love does not mean avoiding accountability. Jane shares how faith, family, therapy, listening tours, and the willingness to ask for help have supported her through some of her most difficult moments. This conversation is a reminder that hardship does not always arrive to defeat us. Sometimes it shows us who we have become, what we are no longer willing to accept, and how we want others to feel under our leadership. What has one of your hardest seasons taught you about the person and leader you want to become? Listen to the episode and share your thoughts.  

In this episode, Matthew McDonald, MD, President and Chief Executive Officer, Children's Specialized Hospital, RWJBarnabas Health, discusses expanding access to pediatric rehabilitation and specialized services while addressing workforce and funding challenges. He shares how innovation, new care models and a focus on family-centered care are helping more children reach their full potential.

The guys celebrate a Rangers win over the Angels while addressing Nathan Eovaldi's latest injury setback. Meanwhile, Quinnen Williams secures a massive contract extension with the Cowboys, leading they to debate the future of George Pickens in Dallas.PP in the morning: a McDonald's wedding and a canceled flight caused by an unruly child.

What if the reason your customer experience strategy isn't working... is simply because nobody can remember it?The best processes in the world don't matter if your team can't recall them when a customer is standing right in front of them.In this episode, I'm diving into one of my favorite (and most overlooked) tools for creating consistent customer experiences: mnemonic devices. From "righty tighty, lefty loosey" to Starbucks' LATTE service recovery model, I'll share why simple frameworks stick—and how the world's best brands use them to help employees make better decisions under pressure.Then I'll walk you through my own five-step STICK framework so you can create memorable, actionable systems tailored to your business. Whether you're training new employees, improving service recovery, or looking for a way to make your customer experience more consistent, this episode will help you build processes your team will actually remember—and use.In this episode, you'll learn:Why most customer experience frameworks fail (even when they're good)How mnemonic devices make training more memorable and repeatableReal examples from brands like Starbucks, Apple, Marriott, and McDonald'sMy five-step STICK framework for creating your own memorable customer experience systemsHow to turn complicated processes into simple habits your team can execute with confidenceBecause if it doesn't stick... it doesn't scale.--------------------------------About Brittany Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who helps businesses turn customers into superfans. She's delivered keynotes to hundreds of organizations around the world, including American Express, Benihana, and Keller Williams. Her trademark SUPER Model™ framework has empowered teams in every industry to transform customer apathy into advocacy. Enjoying the show? Subscribe, leave a rating and review, and share this episode with someone who wants to create more superfans.Subscribe to Brittany's biweekly newsletterFollow Brittany on LinkedIn and InstagramGrab a copy of Creating Superfans on Amazon

In this episode of Spotlight on Migraine, host Molly O'Brien is joined by neurologist Dr. Jessica Lowe (@DoctorBrainBarbie) to debunk common migraine myths, explain viral migraine hacks, and share practical advice for safely consuming health information online. Does migraine always come with a headache? Can migraine symptoms change over time? Does migraine get better in pregnancy? We answer these questions and discuss why you shouldn't blame yourself for migraine attacks. Dr. Lowe breaks down the viral McDonald's migraine hack, daith piercings, claw clips, and other internet-famous migraine remedies, explaining what may help and what can be harmful. You'll also learn how to better navigate and consume migraine information online.  Read the full transcript: http://migrainedisorders.org/podcast/s8e7-breaking-down-migraine-myths-misconceptions-and-viral-hacks Follow Dr. Lowe: Instagram TikTok In this episode: Common migraine myths debunked The truth about migraine triggers Viral migraine hacks explained How to recognize trustworthy migraine information online Tips for navigating migraine misinformation and scams on social media *The contents of this podcast are intended for general informational purposes only and do not constitute professional medical advice, diagnosis, or treatment. Always seek the advice of a physician or other qualified health provider with any questions you may have regarding a medical condition. AMD and the speaker do not recommend or endorse any specific course of treatment, products, procedures, opinions, or other information that may be mentioned. Reliance on any information provided by this content is solely at your own risk.

In this episode, we break down a standout piece of radio from LBC Breakfast featuring Health and Science Minister Chris McDonald and host Nick Ferrari. McDonald appeared on the program to discuss the government's fixes for the cost-of-living crisis, specifically new legislation targeting automatic recurring subscriptions and deceptive pricing. The interview took a viral turn when Nick Ferrari attempted to catch the minister out by asking for the cost of a Netflix or Spotify subscription, a classic media tactic used to portray politicians as "out of touch". Instead of stumbling or offering a scripted response, McDonald admitted he didn't use those services, revealing instead his authentic self: a man who prefers an extensive CD collection, plays the cornet in a brass band, and enjoys niche hobbies like heraldry. We analyse why this was not, as some pundits claimed, a "masterclass in deflection," but rather a demonstration of the power of transparency and vulnerability in political communication. We explore how McDonald's refusal to be "needy" or "precious" about his image allowed him to take control of the interview and connect with the audience as a real person. Tune in to learn why being "real" is often the best strategy for handling high-pressure media opportunities.

Today, we're sharing the first episode of our latest series from ABC Audio and 20/20, 'Burden of Proof: Luigi Mangione.' In episode one, the manhunt for the alleged shooter of UnitedHealthcare CEO Brian Thompson comes to an end at a McDonald's in Altoona, PA.  To keep listening, find 'Burden of Proof: Luigi Mangione' on ⁠⁠Apple Podcasts⁠⁠, ⁠⁠Spotify⁠⁠, ⁠⁠Amazon Music⁠⁠, or wherever you listen to podcasts. Or listen ad-free when you subscribe to ⁠⁠20/20 True Crime+⁠⁠ on Apple Podcasts.

Today, we're sharing the first episode of a new five-part series, "Burden of Proof: Luigi Mangione." In episode one, the manhunt for the alleged shooter of UnitedHealthcare CEO Brian Thompson comes to an end at a McDonald's in Altoona, PA.  To hear the rest of the series, follow "Burden of Proof: Luigi Mangione" for free on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠Amazon Music⁠⁠⁠⁠⁠⁠⁠⁠, or wherever you listen to podcasts, or listen ad-free on Apple Podcasts when you subscribe to 20/20 True Crime+. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today, we're sharing the first episode of our latest series from ABC Audio and 20/20, 'Burden of Proof: Luigi Mangione.' In episode one, the manhunt for the alleged shooter of UnitedHealthcare CEO Brian Thompson comes to an end at a McDonald's in Altoona, PA.  To keep listening, find 'Burden of Proof: Luigi Mangione' on Apple Podcasts, Spotify, Amazon Music, or wherever you listen to podcasts. Or listen ad-free when you subscribe to 20/20 True Crime+ on Apple Podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today, we're sharing the first episode of our latest series from ABC Audio and 20/20, 'Burden of Proof: Luigi Mangione.' In episode one, the manhunt for the alleged shooter of UnitedHealthcare CEO Brian Thompson comes to an end at a McDonald's in Altoona, PA.  To keep listening, find 'Burden of Proof: Luigi Mangione' on ⁠Apple Podcasts⁠, ⁠Spotify⁠, ⁠Amazon Music⁠, or wherever you listen to podcasts. Or listen ad-free when you subscribe to ⁠20/20 True Crime+⁠ on Apple Podcasts. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today, we're sharing a new podcast from our friends at ABC Audio and 20/20. It's called “Burden of Proof: Luigi Mangione.” In this five-part series, ABC News Legal Analyst Brian Buckmire will explore the forthcoming trial of Luigi Mangione, the alleged killer of United Healthcare CEO Brian Thompson.  This is episode one, “Christmastime in Altoona.” In this episode, the manhunt for the alleged shooter of United Healthcare CEO Brian Thompson comes to an end at a McDonald's in Altoona, PA.  To hear the rest of the series, follow "Burden of Proof" for free on Apple Podcasts, Spotify, Amazon Music, or wherever you listen to podcasts. Or listen ad-free on Apple Podcasts by subscribing to 20/20 True Crime+. Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Founderz Lounge Episode #99 with Don Varady and Steve Bon.In this Business & Bullsh*t episode, Don and Steve break down the weird, funny, and surprisingly useful business lessons hiding in marketing, consumer behavior, AI, and old-school advertising that somehow still exists.They talk McDonald's clear McValue bag for baseball games, the shift away from “sex sells” advertising, cemetery rent, Cheez-It and Coors Light's beer cheese cracker collab, and why AI-generated ideas can sound smart while missing the real-world context businesses actually need.Then Steve brings in a real phone book in 2026 and asks the obvious question: why the hell are we still printing these things?Come for the banter. Leave thinking more like a founder.Timestamps:[00:00] Trailer + Intro[01:16] Founderz Roundup[01:28] McDonald's McValue bag[05:56] The end of “sex sells”[10:03] Random Bullshit[10:06] Cemetery rent[11:19] Cheez-It and Coors collab[12:18] Hot Takes[12:23] The AI second opinion[17:52] What The Hell Is This?[17:59] Phone books in 2026[22:12] Final Thoughts• McDonald's clear McValue bag is a smart example of solving a real customer friction point. ~Don Varady• Ballpark food is not just food. It is part of the customer experience. ~Don Varady• Advertising is shifting from “get their attention” to “show them you get them.” ~Steve Bon• Sex sells is losing power as brands lean more into self-awareness, humor, and audience vulnerability. ~Steve Bon• The “vampire effect” happens when the attention-grabbing part of an ad steals attention from the actual brand. ~Steve Bon• AI can make ideas sound better, but that does not mean they fit the business, brand, or real-world execution. ~Steve Bon• AI-generated contracts and strategies still need human judgment because they may not match the company's policies, systems, or reality. ~Don Varady• Phone books in 2026 are a reminder that outdated business models can keep running long after customers stop caring. ~Steve BonConnect with Don and Steve…Don Varady:Facebook: https://www.facebook.com/don.varady/ Instagram: https://www.instagram.com/donvarady/ LinkedIn: https://www.linkedin.com/in/don-varady-450896145 Steve Bon:LinkedIn: https://www.linkedin.com/in/stephenbon Instagram: https://instagram.com/stevebon8 Tune in to every episode on your favorite platform: Website: https://www.thefounderzlounge.com/ YouTube: https://www.youtube.com/@TheFounderzLounge Spotify: https://open.spotify.com/show/0Nurr4XjBE747qJ9Zjth0G Apple Music: https://podcasts.apple.com/us/podcast/the-founderz-lounge/id1461825349 The Founderz Lounge is Powered By:Clean Eatz:Website: https://cleaneatz.com/Facebook: https://www.facebook.com/CleanEatzLife/ Instagram: https://www.instagram.com/cleaneatzlife/ Youtube: https://www.youtube.com/channel/UCJRGrE-Xv4IMW_DbxSOTGGA Bon's Eye Marketing:Website: https://bonseyeonline.com/ Facebook: https://www.facebook.com/bonseyemarketing Instagram: https://www.linkedin.com/company/bon's-eye-marketing/ LinkedIn: https://www.linkedin.com/company/bon's-eye-marketing/ YouTube: https://www.youtube.com/@bonseyemarketing9477  

AI is changing loyalty — but the real opportunity isn't automation. It's transformation. In this episode, leaders from McDonald's, Kobie and former Nike executive Linda Cereda explore what it really takes to build AI into loyalty: from rethinking culture, operating models and decision-making to creating more relevant and valuable customer experiences. They discuss why technology alone won't deliver the promise of AI, why data and human judgement matter more than ever, and where brands must draw the line between helpful personalisation and surveillance.

Dior George is a marketing executive with a career spanning Condé Nast, Nike, McDonald's, agency leadership, and financial services. Today, she serves as VP of Marketing at Truist Bank, where she develops integrated marketing programs at the intersection of culture, community, sports, entertainment, and financial services. Named one of Event Marketer Magazine's Top 10 Women in Events, Dior has built her career around creating experiences that connect brands with people in meaningful ways—and turning ambitious ideas into scalable programs.This episode we discuss:Dior's path from Condé Nast and Nike to McDonald's, agency leadership, banking, and Truist.Why learning how to turn “no” into “yes” has been one of the most important lessons of her career.How Dior was using culture, limited-edition products, and influencers at Nike before social media transformed marketing.How McDonald's community marketing evolved into large-scale national experiential programs.Why the best experiential work comes from specialized teams and agencies working together.How financial brands can move beyond transactions and build deeper relationships through culture, community, and experiences.Why marketers should define the desired outcome first—and how experiential KPIs are evolving beyond attendance and impressions.Dior's advice for the next generation of marketers: stay open, find your strengths, and never stop learning.Follow Dior at:https://www.instagram.com/thatdamndior/Thanks for tuning in. Check us out at:https://www.markstephenagency.com/podcastThanks for tuning in. Check us out at https://www.instagram.com/markstephenagency/

Episode 302-Not Getting Tired of Winning Also Available OnSearchable Podcast Transcript Gun Lawyer — Episode Transcript Page – 1 – of 12 Gun Lawyer — Episode 302 Transcript SUMMARY KEYWORDS Gun Lawyer, New Jersey assault firearm law, Third Circuit Court, Supreme Court, stay granted, unconstitutional laws, Second Amendment, sensitive places, National Firearm Act, suppressors, Jordan Salinas, good guy with a gun, training, legal advice, gun rights. SPEAKERS Evan Nappen, Teddy Nappen, Speaker 2 Evan Nappen 00:16 I’m Evan Nappen,. Teddy Nappen 00:18 And I’m Teddy Nappen. Evan Nappen 00:20 And welcome to Gun Lawyer. Well, my friends, the wins keep coming. These are great times. You know, we have suffered from the oppressors on our gun rights for decades upon decades, and now we are seeing the collapse of all their machinations over the years. It is great and getting greater. And so, just within this short period of time, we’ve had the spectacular win in New Jersey in the Third Circuit Court of Appeals and the full en banc panel, all the judges, of course, finding that New Jersey’s 36-year-old assault firearm law and magazine law is unconstitutional. It’s a fantastic decision, as we’ve discussed, written by a Biden-appointee judge who happened to be the first woman of color appointed to the Appellate bench. That is fantastic and has multi-dimensional impact, of course, having that great decision. Evan Nappen 01:52 Now, with that having been said, yes, a stay has been granted in terms of the implementation of the finding of unconstitutionality. So, that stay is granted essentially because traditionally these kind of stays do get granted, especially when the Supreme Court itself of the United States has taken this issue and has granted certiorari over the assault weapon, what New Jersey calls assault firearm law under Viramontes and Grant. They’ll be deciding that. Essentially we’ll have a decision by next June on that issue affecting the nation. Now, New Jersey has got their stay because they’re requesting the Supreme Court of the United States to grant certiorari over New Jersey’s case, and the stay has been granted pending the final resolution, essentially, of these issues, or at least in good part, these issues by the United States Supreme Court. So, in the meantime, Teddy Nappen 03:12 I don’t know if you caught what the AG Davenport wrote in their press release, Dad. Page – 2 – of 12 Evan Nappen 03:20 Well, they can continue to irreparably harm law-abiding, honest gun owners over these unconstitutional laws until that finally happens. But what exactly did Davenport say as they try to turn an utter defeat into some sort of short-term victory? Teddy Nappen 03:45 We are thrilled that the Third Circuit this morning stayed its ruling on our assault weapon / large capacity magazine case while our petition to the U.S. Supreme Court proceeds. That ensures this 36-year law will remain in place. (https://www.njoag.gov/statement-from-attorney-general-jennifer-davenport-on-third-circuits-grant-of-a-stay-in-assault-weapons-large-capacity-magazines-case/) 36 years of going after people, putting them in jail, taking away their rights, providing ruining their lives. Evan Nappen 04:07 Hey, wait, Teddy, are you reading from their news release? Teddy Nappen 04:11 Oh, you know, I read their news release and then added the little context that they forgot. Evan Nappen 04:16 Did they actually use the word “assault weapon”? Teddy Nappen 04:20 Yes. Evan Nappen 04:20 Or did they say “assault firearm”? What did they say? Teddy Nappen 04:21 Assault weapon. Evan Nappen 04:22 Davenport called it “assault weapon” law? Teddy Nappen 04:26 Yes, assault weapons. Evan Nappen 04:27 Okay, just so you know, this is the top law enforcement attorney for New Jersey who is calling their law something it is not. We do not have an “assault weapon” law. We have an “assault firearm” law. Now, granted, it’s a similar issue, and you know it’s the same idea of going after New Jersey’s version of semi-automatics. But you would think if you’re a lawyer, and you’re a lawyer for the State that has this case that you might want to refer to it as the actual name that your State utilizes, because that term “assault firearm” is the term embedded in New Jersey’s law. It is a defined term under N.J.S. 2C:39-1. Page – 3 – of 12 They are called “assault firearms” in New Jersey by law, by law. But you know, why would she bother actually using the correct legal term when discussing laws? That would be amazing, wouldn’t it? Teddy Nappen 05:46 Well, Dad, I mean, just the abuse alone, just to give you the one-to-one. You’ve had many times where people have been charged with having a “assault firearm”, and it’s not. But they love to abuse it and just use whatever term they want. I mean that goes right back to Josh Sugarmann, and his whole idea of making that term “assault firearm” to confuse the public so they could pass their laws. I mean. Evan Nappen 06:10 Yep, it’s exactly that. Well, Sugarmann wrote the manifesto “Assault Weapons and Accessories in America”. That’s what laid the groundwork for this issue. It finally has one foot in the grave, is bedridden, on its deathbed, and the Supreme Court will hopefully administer the coup de gras in June 2027. I believe the odds heavily, heavily favor us, virtually to the point of I would be shocked if we lose. I just don’t see that happening, and the antis know it as well. Those oppressors get it that they’re going to lose on this issue. Teddy Nappen 06:54 It’s Viramontes and Grant. Evan Nappen 06:58 Yeah. Those are the two cases that Supreme Court has granted certiorari on. Just so you know, one is a local law out of Cook County, Illinois, that bans assault weapons, and has incorporated into the definition, magazines into their definition of assault weapon. So, the Supreme Court might actually address the magazine issue because it’s actually part of Viramontes’ law itself. e may see that. The Grant case deals with Connecticut’s assault weapon ban, state law, and when they challenged in Connecticut, they didn’t challenge the magazine portion. They only challenged the so-called assault weapon portion. New Jersey’s case, in the Cheeseman v. Platkin case, that court addressed both assault firearms, aka assault weapons, and magazines. And now, with New Jersey requesting certiorari, meaning requesting the U.S. Supreme Court to take the case, it also opens up the magazine issue. So, the Supreme Court that can do anything it wants might choose to address the magazine issue in the Viramontes and Grant decision. They might even, arguably, they could even take up New Jersey’s case and make it part of that. They might, and what most likely they’re going to just have it in a holding pattern. Evan Nappen 08:47 And we have the Duncan case that deals with magazines as well out of California, the Duncan v. Bonta case (25-198(. So, what it means is, if the Supreme Court doesn’t deal with magazines by next June, but just the guns, then they may very well take New Jersey’s case and Duncan with the split in the circuits there, and then deal with magazines. Like I said, they might do it all together. They might not. But New Jersey proceeding with this actually weirdly in the long run may present and give us a great opportunity because it presents magazines as a complete win by the court from our circuit. So, this may be one of those situations where you know the word to New Jersey is be careful what you wish for. This Page – 4 – of 12 is very interesting to follow. But I believe that all these laws are going to go to the dustbin of history. It’s just a matter of time. Evan Nappen 09:59 But as I have advised listeners, even when this decision came out, not to do anything because of the ability to get a stay. To wait and see. Well, that’s proven correct. I’s been proven out to be the wise thing to do, and have our listeners not end up being GOFUs by obtaining the firearms and magazines that are not yet technically lawful. So, for these continuing months, New Jersey is still free to enforce the magazine and assault firearm laws. Of course, if you have such a case or such a charge, your attorney, if they’re anywhere competent, will raise these very important issues and hopefully get your matter, your criminal matter, stayed pending the outcome and preserve the constitutional issues on your behalf in fighting it. So, be careful. Don’t end up with a GOFU where you’re facing these charges and your current counsel isn’t doing anything about it. I’ve had a number of those cases coming to me from other attorneys, where the client is like, my attorney never raised the constitutionality on these issues. Well, that is a huge mistake because you need to raise these issues, preserve these issues, because ultimately your odds of success are so great here, and it is essentially, arguably, malpractice to not, especially now, raise the constitutional issues if someone is facing in New Jersey or in the Circuit that has decided that these laws are unconstitutional. So, it’s very important that you be aware of that. Teddy Nappen 12:05 Would it be better if the Supreme Court does the other two cases and then take this one up as a mag separately, or is it better to do it all in one go? Evan Nappen 12:13 The best for everyone would be complete victory as soon as possible. However, if they’re not going to do that, if they’re just going to address guns now and then we have these cases to address mags, fine. We’ll fight the fight, and there you go. But the important thing, honestly, is that they’re taking the cases. Remember, for years they did not take these cases, and instead, luckily, wisely, maybe by planning it correctly-I don’t know-maybe intentionally, the groundwork got laid for the challenges to ultimately be successful. Because look, way back in May of 1990, I was an attorney. I remember this horrible New Jersey assault firearm law and magazine law passing. It was disgusting. Of course, it also became the Evan Nappen Full Employment Act. But the fact is, they passed this ridiculous law, and I remember thinking at the time, yeah, you know, in my heart, I knew this has got to be contrary to the Second Amendment. But we did not have any of the cases at that time. We didn’t have Heller finding that the Second Amendment is an individual right. We didn’t have McDonald incorporating the Second Amendment to the states. We didn’t have Bruen laying out the test of constitutionality and what test is to be used to see if guns laws, if gun laws are proper and constitutional. We didn’t have any of that. We didn’t have the giant body of historical research that is critical in these wins. We didn’t have any of it. Evan Nappen 14:08 And what the pro-second amendment gun rights side has done is nothing short of Herculean. All the forces together have built this fortress of the ability to defend and to fight and to take on the fight and to attack. Built this up so that we’re now in a position to have victory after victory. Yet, we see another Page – 5 – of 12 victory, another victory. Just determined in the Fifth Circuit, a nationwide injunction as applied to the members of the parties and their members, such as NRA and GOA and SAF, and FPC, etc. (https://www.nraila.org/articles/20260805/federal-court-strikes-down-nfa-registration-requirements-for-suppressors-short-barreled-rifles-and-short-barreled-shotguns-in-nra-case) All joining, attacking the National Firearms Act under a legal argument that was made possible by President Trump in the Big Beautiful Bill. Remember, the Big Beautiful Bill, which was a reconciliation bill, that was dealing with money, taxation, funding, money. When it’s done as a reconciliation, then what you have is no need or ability to run a filibuster. Since simple majorities can pass the reconciliation bills under the Senate rules, the Democrats, the anti-Second Amendment rights oppressors, could not stop its passage because they would. You know they would demand the 60, have the filibuster cloture, and the laws would die on the vine. But this did not, because it only needed simple majority. In that bill there was a specific repeal of the taxes. The taxes that get paid on suppressors, short barrel shotguns, short barrel rifles, on any other weapon, and silencers. The tax was eliminated to zero. And by doing that, it opened up the ability for the Big, Beautiful Lawsuit that was just a success in the Fifth Circuit, and how it worked was not based on Second Amendment arguments. It was based on jurisdictional arguments. Evan Nappen 16:55 You see, the National Firearms Act is premised upon the federal power of taxation. It is not founded upon the federal power of interstate commerce. Nor is it founded upon the military power. The federal government’s powers are limited. And back in the ’30s, when the National Firearms Act passed, they did not have the insane expansion of the commerce powers under the federal government. Therefore, the first national gun laws, which the NFA was, was jurisdiction by taxation. They imposed a $200 tax on suppressors, short barrel rifles, etc. Now, $200 in 1934 was just a little bit under $5,000 in terms of it being adjusted for inflation. So, imagine today passing a law that said any semi-automatic firearm that you want to possess, you must pay a $5,000 tax to the federal government in order to obtain it. Evan Nappen 18:26 You see how prohibitive that makes the possession, and then go through a registration scheme that is hidden in a pretext of taxation, which is blatantly excessive. And what has happened is by the elimination of the tax to zero, the court essentially said if there’s no tax, then there’s no law. Therefore, the NFA collapses in the enforcement proceedings regarding the paperwork, registration, printing. All the things that get done on the acquisition of NFA items. That law has been stayed for seven days, even though this is a permanent injunction. There’s been a seven-day stay to see if it progresses further, but that is a tremendous win on yet a different front of fighting for Second Amendment liberty. ‘ve had both of these great wins, and we have a lot to be proud of, and a lot to be optimistic about. Teddy Nappen 19:39 Regarding the big win with the NFA, I always want to see what is the what are the gun rights oppressionists? What are they pushing on this one? The Trace didn’t bring up something. However, Giffords, they’re flipping out, and I love this. (https://giffords.org/press-release/2026/08/giffords-reacts-to-federal-court-striking-down-background-checks-for-firearm-silencers-short-barreled-rifles-and-shotguns/) They go right to the. Just laugh, just reading it. This came from Trump’s so-called Big Beautiful Bill. Remove the tax on these devices. The court has struck down the National Firearms Act, requiring background check and registration of firearm silencers, short barrel rifles, and shotguns. Page – 6 – of 12 Silencers and short barrel firearms, and other than handguns, are rarely used in crimes today because current laws have stopped them. Ding ding ding ding ding ding ding ding. Logical fallacy alert, everybody! Logical fallacy alert. Correlation does not equal causation. Saying that this will stop that these things have prevented crime does not make it so. What is your argument? Oh, they didn’t. They don’t have access. Even though prior to that, they weren’t used in crime. Generally speaking, as well. Number one is handguns on that front. But I love how they just try to toss that in every time. Just a red herring every single time, and they try to push it. Evan Nappen 20:56 Yeah, they’re just propagandists, and they’re losing left and right. It’s going to end up, my friends. You can mark my words. It’s going to end up that their entire world of gun law schemes, machinations, all these things that they have hoisted upon us as they die. I am greatly enjoying watching these gun laws die. As they die off and are impossible to find workarounds that, as well, get killed and die off. That they’re simply going to be left with only one mission, and their one mission of the oppressors, the one mission of the Second Amendment rights haters, will be to repeal the Second Amendment. And that’s where a fight’s going to end up. A fight over the oppressors trying to remove the Second Amendment. Of course, they’ll push this through their socialist, communist political movement. Remember, they want to make all kinds of institutional, governmental, radical changes, including getting rid of the Senate, including ending the nine-person Supreme Court and expanding it, getting rid of the presidency being elected where it’s an appointed, et cetera, and going at all different constitutional rights and turning America into a communist nation, and in so doing, they will also push. And Teddy, I think they even are saying, even now, to get rid of the Second Amendment. And you’ll see them joining hands. You’ll see the anti-Second Amendment rights folks joining hands with the Communists, with the DSA, the Democrat Socialist Wing, as the Democrat Party in its civil war implodes over the monster that the Democrats have created themselves. This is their Frankenstein that is now running loose on them. Teddy Nappen 23:27 Yeah, and quite frankly, just going back to them where they have pushed and pushed and pushed, where they said we don’t. They and there was a great video where this guy was basically trying to argue the socialist dilemma of the Second Amendment because it’s that catch 22 where they want to ban arms but they need arms for the revolution. For their great, you know, seize the means of production, but they cannot because they still push for red flag. They still push for universal background checks. Evan Nappen 23:58 Teddy, it’s like the meme with the guy sweating as to which button to push, you know. Ban guns so that you get, you know, so they could disarm the populace, or don’t ban so that their radical, violent Left can have access to firearms. Right? You know, they’re conflicted over that choice. Yeah. But regardless of what politics may lay in the future, right now the wins in court and legislatively. Okay. Remember, this is a combination. The reconciliation bill, etc. That’s all an important legislative changes that open the door to the ability to win on the front of the NFA tax attack and the big beautiful lawsuit. We are making tremendous gains and wins. And it is absolutely a reason to be optimistic. Page – 7 – of 12 Evan Nappen 25:03 I’m looking forward to seeing the decision in Koons and Siegel cases. Those that’s the case that addresses New Jersey’s sensitive places. We’re waiting for that same full en banc panel of the Third Circuit. Now, this is the same court that just killed New Jersey’s assault firearm and magazine law. That same court will be rendering an opinion over the constitutional validity of New Jersey’s sensitive places in the very near future. We’re going to see it. We’re just a matter, any day they can come out with that decision. Keep in mind, it’s going to be very important in countering and destroying the Carry Killer bill that Murphy and company got enacted. They did it. How? They did it because of their hissy fit to the Bruen decision, mandating carry permits get issued. So, they tried to make it so that this insane matrix of sensitive places makes it so incredibly difficult to actually exercise that right. is same court that gave us this fantastic pro-Second Amendment decision will be coming out with the sensitive places decision shortly. I’m cautiously optimistic about that. Keep in mind that the vote of the judges on the assault firearm magazine case. That was a panel of 15 judges, and the vote was 10 on our side, and five against us. So, it was 15 judges. One of the judges that opted to stay in was a judge that had been on a temporary assignment in, and that judge was a known opponent to Second Amendment rights. So, of course he wanted to stay in, and of the votes of the 10 to five ruling, one of the five judges was the anti-Second Amendment judge, but that judge is not part of the decision that will come out of Koons and Siegel. Therefore, it’s a 14-judge panel. And if we see the same voting as occurred on assault firearms and magazines, we should see a 10 to 4 ruling. Keeping our fingers crossed here in favor of knocking out New Jersey’s sensitive places, which would be really fantastic. And so, hang in there, folks. We’ve suffered a long time, but our suffering is slowly but surely being relieved. Evan Nappen 28:18 Hey, let me tell you about our good friends at WeShoot. WeShoot has some pretty cool offers and things happening. They’re offering the Bull Armory Ultralight Pro, and Bull is proudly recognized as North Jersey Friends of NRA Gun of the year for 2026. It’s lightweight. It’s exceptionally accurate, and it’s built for everyday carry. The pistol earned its title through outstanding performance, craftsmanship, and innovation. You can check out that Bull Armory Ultralight Pro at WeShoot. WeShoot is also offering Hornaday Critical Defense ammunition. Now, you know, Critical Defense and that Hornaday line of Critical Duty, as well, is one of the most trusted names in personal protection. That round is designed and engineered for reliable expansion, and dependable feeding, and confidence when it essentially matters most. And let me tell you, the Hornaday Critical Defense and Critical Duty, those are polymer-tipped rounds that perform arguably even better than hollow nose. But are not hollow nose bullets under New Jersey law because the nose is actually not hollow. It’s got an insert filling the hole. So, because of that, it is an ideal round for carry in New Jersey. You can’t carry, at the moment, actual hollow nose, but you can carry Critical Defense or Critical Duty. And frankly, it’s got advantages over hollow nose. Evan Nappen 30:12 Not just because it performs as well or better, but also because of the nose having the polymer plug. It actually feeds even more reliably than hollow nose. So, it’s actually far superior, at least in these terms, to your normal hollow nose ammunition. So, check out Critical Defense at WeShoot. Also, WeShoot has the Ruger Mini-14 Ranch rifle. Now that Mini 14, that’s an American classic. It’s earned its reputation through decades of proven reliability, versatility, and timeless styling. And let me tell you Page – 8 – of 12 about the Ruger. The new Rugers are incredibly accurate. You know the old Ruger with the pencil barrels-they were called pencil barrels. They weren’t known for their accuracy. hey functioned well and sure looked cool when the A-team had them rolling, right? But accuracy-wise, not so much. However, the new Rugers are extremely accurate. The barrel is thickened toward the base, and it is a redesign that gives incredible tack driving accuracy to the new Ruger Mini-14s. The Ranch rifle will be able to deliver for you, and of course, it’s set so you can not only have the scope rings, the classic Ruger scope rings, but even a Picatinny rail that fits in where you could put the rings, and then you could Picatinny it up to whatever optics you like as well. So, Ruger has come a long way, and the new Mini-14 is something you need to check out. I really do love the new Mini. I have one myself and greatly appreciated having had the old ones as well. So, you can get yours at WeShoot. Weshootusa.com is their website. Evan Nappen 32:26 I want to also remind you that if you want to get a New Jersey carry permit, you really should get it. Join our ranks of 100,000 or more here of permitted carry holders. The more folks we get with carries, the closer we get to constitutional carry. So, make sure you’re part of that. You can get your CCARE certification from WeShoot. They have all the great training there. It’s a fantastic facility. It’s a wonderful resource, conveniently off the Parkway in Lakewood, New Jersey. So, make sure you stop by and check out their website as well. weshootusa.com. You’ll be glad you did. Evan Nappen 33:10 Let me also shamelessly plug my book, New Jersey Gun Law. The Bible of Jersey Gun Law. You need to have it. It’s over 500 pages, 120 topics, all question and answer, so that you don’t become a GOFU. Make sure you have that book. Go to EvanNappen.com. You’ll see the big orange cover right there. Click it, and you’ll have it in a matter of days. Go to EvanNappen.com to get your New Jersey Gun Law book. Hey, Teddy, what do you have for us today in Press Checks? Teddy Nappen 33:48 Well, as you know, Press Checks are always free, and I imagine you’ve caught all about the In and Out shooting. What happened there? Evan Nappen 33:59 Well, maybe our listeners aren’t aware of that. would be surprised, but they may not know there was a major shooting that took place at, at and outside of and around this In / Out Burger in Idaho. Hey, I don’t know if any of you’ve ever eaten at In / Out Burger. It’s a West Coast thing. I really do love In / Out Burger. Just a side note, by the way, guys. But anyway, I digress. So, I could have well seen myself ending up at In / Out Burger in Idaho if I was out there. And Teddy Nappen 34:33 Isn’t there mustard on the burger that they do? Evan Nappen 34:35 No, no, that’s Whataburger. Another great burger chain. Oh, listen, we’re gonna have to call this the Burger Show shortly, instead of the burger lawyer, hamburger lawyer. Page – 9 – of 12 Teddy Nappen 34:44 What’s the best at In / Out? Evan Nappen 34:47 I like to get you know they have the secret menu and all that. I get the protein wrap where they take their In / Out Burger and they wrap it in lettuce. You know, I’ve lost over 200 pounds, and I avoid the carbs. I love the lettuce wrap, the protein. They call them the protein wrap. They wrap their In / Out burgers strictly in lettuce, so you have no carbs, and they’re delicious in-out burgers. So, that’s my favorite. But their stuff is really delicious. However, on this particular occasion, it was not so good. We had a bad guy going there with a gun and decided he was going to shoot up the place. And lo and behold, what happened, Teddy? What happened? A fellow by the name of Jordan Salinas. Go ahead. Teddy Nappen 35:35 Yes, good guy with a gun. Jordan Salinas, where he was with his girlfriend, and they had planned a quiet Saturday. You know, going horseback riding, so and you know, going out for a nice lunch in Twin Falls. And as the gunman Chad Williams has been identified, who was shooting up the In-N-Out, Jordan drew his holstered FN five seven semi-auto pistol with a suppressor to fire back and save the people inside. (https://www.ammoland.com/2026/08/armed-citizen-used-a-suppressed-pistol-to-save-lives-at-twin-falls-in-n-out/) Evan Nappen 36:10 Okay, so first of all, that gun standard has a 20 round magazine, and it’s readily available to have a 30-round mag, so that gun with its standard capacity magazine, you would you would up until the recent case, and even though there’s a stay at the moment, you still can’t have that handgun with the standard capacity magazine. But I’m confident we will be able to. So, you couldn’t have that gun in New Jersey unless you had a lame 10-round magazine in it. Which what’s the point when you have an FN five seven that can hold 20 or even 30 of the five seven ammo? And then his gun has a silencer or suppressor on it, which is just great. Again, that is prohibited in New Jersey because New Jersey doesn’t allow silencers at all. So, here we have this crime being committed by this Chad fellow, and lo and behold, the hero, the good guy with the gun, breaks out his five seven with the suppressor and starts laying down fire on the bad guy. It was fantastic, and he was credited, wasn’t he, by law enforcement with saving lives, Who’s Crowder? Teddy Nappen 39:28 Stephen Crowder, Gladworth Crowder. He did a full breakdown on it, where it’s about training, where you just do enough to where you can handle yourself in a situation. And what Evan Nappen 39:36 did he? What did he say hasn’t been? Page – 10 – of 12 Teddy Nappen 39:39 So the one thing that caught is the fact that he’s has a suppressor attached to it, and it was identified in one of his other videos as he uses an FN five seven USG fitted Tactical Solutions Axiom suppressor, firing Vanguard 55 grain subsonic five sevens. Evan Nappen 40:00 Nice. Teddy Nappen 40:00 That was I so that may not now they may not be his exact rig at that moment, but that was what was reported to what he was practicing with. But that being said, this is one to one of what he was using in the and so Evan Nappen 40:12 you know when you step back, Teddy, and look at this. Normally, when there is some bad guy shooting up soft target area, the antis just cheer because they get to do a blood dance to try to attack and oppress gun rights, because it’s the old saying of they never let a tragedy go to waste. However, here the entire thing was turned on its ear because we had an armed civilian who saved lives and did it with a 20 to 30 round capacity handgun with a suppressor, okay, and so this completely turned around this incident to be one of the greatest current examples of why citizens need to be armed and ready and trained, and so the antis can’t even respond because in their normal blood dance that they like to do, it just always goes back to well. Look, we had a good guy with a gun make the difference. That’s the key, and it’s so important, so great that Jordan Salinas was there to save the folks that he did. He rendered aid even to the injured after. He’s just a great person as well. It was amazing to see this, that, and it so turned it around that I’m going to put on my conspiracy hat the way we sometimes see happen with the shootings that they use to go against our gun rights, I’m going to put my conspiracy hat on and say I think this, given how the outcome was, that this was a false flag operation run by us, because it’s had such tremendous-I’m just kidding about that. Of course, it’s not run by us. We, but you know, yeah, Candace Owens might run with it. Oh yeah, it was-it was the pro-gun side that engineered the entire thing. To no, but the thing is, the impact has been tremendous, and it’s now iconic of Jordan Salinas in his position. It’s like as iconic as Sophie Cunningham pointing is Jordan Salinas in his perfect firing position with his suppressed five seven. Seeing Teddy Nappen 42:57 the I’ve been seeing the citizen cowboy joke that’s been circling. Oh yeah, Evan Nappen 43:02 as compared to Citizen Vigilante, it’s now Citizen Cowboy. Teddy Nappen 43:06 Yeah, Citizen Cowboy because he has. But he’s Citizen Page – 11 – of 12 Evan Nappen 43:09 Defender. He’s not a vigilante. He’s a defender. He’s a defender at the moment. Being a man, imagine that being a man. Actually, is that your greatest example of so-called toxic masculinity, right there, called saving lives. I guess so. The Teddy Nappen 43:25 the other thing is, and I want to take this step further. I see where we win in the argument of common use. I want this to be a common thing where people are using suppressors in self-defense shootings. I want people to start carrying and doing that. I think there’s a lot of advantages to Evan Nappen 43:44 having them in self-defense shootings because Teddy Nappen 43:46 if you go back to the old where it was like we’re using 45 for the stopping power or nine, this guy had a five-seven with the suppressor. We were putting out more rounds, and you’re protecting your hearing on that. So it’s definitely that new frame. It’s a very interesting Evan Nappen 44:01 choice, and I’m sure on the technical side, people will can always debate what’s the best. But the bottom line is, well, someone Teddy Nappen 44:09 was going to say like, but look, what’s really the best Evan Nappen 44:11 is that a good guy with a gun helped save the day, and that’s what really matters. Evan Nappen 44:17 And Teddy, I need to tell you about this week’s GOFU because I’ve been seeing a lot of it. GOFUs, as you know, are Gun Owner Fuck Ups. It’s where gun owners make expensive mistakes, costly mistakes, and you get to learn for free. I got to tell you, this week’s GOFU something I see. You know, when it comes to restoring rights, when it comes to getting an expungement, I have to say, do not do it yourself. Seek professionals that know how to do it. I’ve been getting more poorly, improperly done pro se, where the individual themselves tried to expunge their record. There’s too much to that law. Too many complications. Too many nuances. Too many things you have to know to do it right. And when you do it wrong, it’s 10 times more difficult to fix it, and it can end up costing you. If you expunge poorly, and then you apply to get your firearm because you think your rights are restored and they’re not, you end up with a denial. Now you end up with falsification of the application because you wrote no when you should have wrote yes. You wrote no because you thought you were expunged, but you didn’t do it properly. We see this all the time. There is an entire procedure. There are things you need to know. You need to go to a professional. Whether, you know, and I just don’t mean me. Like some attorney. We do them at my firm. We do plenty of expungements. We help people with that. It’s great. But you need to make sure whoever is doing your expungement really understands it, and especially does it Page – 12 – of 12 with gun ownership in mind. Because when it’s done poorly, it can absolutely come back and bite you in the behind. Evan Nappen 45:54 Hey, this is Evan Nappen and Teddy Nappen, reminding you that gun laws don’t protect honest citizens from criminals. They protect criminals from honest citizens. Speaker 2 46:01 Gun Lawyer is a CounterThink Media production. The music used in this broadcast was managed by Cosmo Music, New York, New York. Reach us by emailing Evan@gun.lawyer. The information and opinions in this broadcast do not constitute legal advice. Consult a licensed attorney in your state. Downloadable PDF TranscriptGun Lawyer S5 E302_Transcript About The HostEvan Nappen, Esq.Known as “America's Gun Lawyer,” Evan Nappen is above all a tireless defender of justice. Author of eight bestselling books and countless articles on firearms, knives, and weapons history and the law, a certified Firearms Instructor, and avid weapons collector and historian with a vast collection that spans almost five decades — it's no wonder he's become the trusted, go-to expert for local, industry and national media outlets. Regularly called on by radio, television and online news media for his commentary and expertise on breaking news Evan has appeared countless shows including Fox News – Judge Jeanine, CNN – Lou Dobbs, Court TV, Real Talk on WOR, It's Your Call with Lyn Doyle, Tom Gresham's Gun Talk, and Cam & Company/NRA News. As a creative arts consultant, he also lends his weapons law and historical expertise to an elite, discerning cadre of movie and television producers and directors, and novelists. He also provides expert testimony and consultations for defense attorneys across America. Email Evan Your Comments and Questions  talkback@gun.lawyer Join Evan's InnerCircleHere's your chance to join an elite group of the Savviest gun and knife owners in America.  Membership is totally FREE and Strictly CONFIDENTIAL.  Just enter your email to start receiving insider news, tips, and other valuable membership benefits.   Email (required) *First Name *Select list(s) to subscribe toInnerCircle Membership Yes, I would like to receive emails from Gun Lawyer Podcast. (You can unsubscribe anytime)Constant Contact Use. Please leave this field blank.var ajaxurl = "https://gun.lawyer/wp-admin/admin-ajax.php";

Don’t miss the AI partnership revolution Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX: https://theultimatepartner.com/experience/ In this episode, Vince Menzione sits down with Amit Sinha from WorkSpan and Marc Monday from ServiceNow to dissect the rapid evolution of AI-native partnerships and the shifting dynamics of the channel ecosystem. They explore how the hyperscaler co-sell model has transformed into a complex strategy of asymmetrical collaboration that demands unprecedented speed, simplicity, and scale from publishers. By integrating AI agents to orchestrate workflows, manage high-risk renewals, and automate low-dollar deals, companies can activate their sellers and drive explosive, exponential growth in their partner programs. https://www.youtube.com/watch?v=ZP4cFBcCI9Q Key Takeaways The partner channel is no longer just a piece of the strategy; it is the entire strategy for winning in 2026. Modern co-selling is an asymmetrical collaboration where publishers must often do more than fifty percent of the heavy lifting. Implementing AI agents within partnerships can lead to massive revenue impacts, such as a 24% higher lift on renewals for companies like Boomi. True scaling requires moving beyond traditional time-and-materials consulting toward outcome-based frameworks for customers. Activating sellers through continuous AI-driven account orchestration is the ultimate key to unlocking exponential ecosystem growth. The market is moving faster than ever, necessitating that partner enablement and roadmaps shift to agile, sprint-based cycles rather than long-term rigid plans. If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags AI native, ecosystem shifting, hyperscalers, Work Span, ServiceNow, lifecycle incentives, cloud native, consumption led, DocuSign, Gong, Boomi, workflow orchestration, asymmetrical collaboration, CRM integration, marketplace private offers, high propensity, seller activation, agentic solution, outcome based consulting, LLM control tower. Transcript Amit Sinha and Marc Monday Audio Episode [00:00:00] Marc Monday: We have to be soup drop dead simple and we’re gonna talk about that nice. In this world. It has to be simple. Even though under the covers it’s very complicated, [00:00:10] Vince Menzione: you can feel it happening. The ecosystem is shifting beneath us. The way Hyperscalers are partnering, how AI is remaking the channel and what it means to win in 2026. [00:00:21] Vince Menzione: Welcome to the Ultimate Partner Podcast. I’m Vince Menzi, own your host. And each week I sit down with leaders at the intersection of technology, partnerships and outcomes. The voices shaping how ecosystems actually work. We talk about what’s real, what’s changing, and what it takes to lead in this era where the partner channel isn’t just part of the strategy. [00:00:43] Vince Menzione: It is the strategy because being in the room [00:00:46] Marc Monday: changes everything. Let’s start. [00:00:52] Vince Menzione: And, uh, two incredible friends up on, uh, up on stage. But I think I’m just gonna have my, one of my first friends come up. Amit Sinha from Work Span, a great, great friend and supporter. We’ve been together since the beginning, since the very first ultimate partner in Dallas when we commandeered Microsoft facility. [00:01:12] Amit Sinha: Yeah, [00:01:12] Vince Menzione: you have a little bit that you’re gonna share first and then we’re all gonna come join you. [00:01:16] Amit Sinha: Absolutely. And [00:01:17] Vince Menzione: then we’re gonna have my other great friend, mark Monday on us on stage with us as well. So yeah, [00:01:21] Amit Sinha: what a privilege. Uh, what a privilege. Vince, you do an amazing job as a community and, uh, incredible. [00:01:27] Amit Sinha: Shout out to Alexandra. Uh, we work together at Cisco talking about lifecycle incentives across the whole lifecycle. So amazing work done there as well. So. Very quickly, I’m gonna talk to you about AI native partnerships. A quick motivation. That’s me. Of course, we are using Nano banana to cover that. [00:01:45] Amit Sinha: That’s me looking up a Yellow Pages. I will date myself. That’s, uh, McDonald’s coming to India and me looking up, uh, the nearest McDonald’s, right? And this is me now booking Uber Eats Ma and I had this real experience yesterday night. I flew in from Sapphire in Orlando and I was hungry. Ma said, let’s, let’s get Uber Eats. [00:02:06] Amit Sinha: And we had a great. De this is digital native, right? We had no idea the world would transform this way, but completely new ways of working. Okay. Um, and, uh, another great experience that Mike, my co-founder and CEO seated the back half, I spent a decade at SAP, uh, doing hana, which was a database product, but it was on premise. [00:02:28] Amit Sinha: We had these racks and our whole gig was actually take an amazing HANA database with this server mounted, deployed. Wow. The CIO and the CFO, that this is the most amazing thing. And they would not say, Hey, you can’t take that box away, because it’s such a good insight that I get for my, uh, analytics product, right. [00:02:47] Amit Sinha: So that’s the old way. And look at us. We are all cloud native, right? Cloud has gotten to a place where it’s not just about infrastructure, running things and meters and stuff like that in a scalable way. It is a also source of innovation. New capability, new business model, consumption led business model. [00:03:07] Amit Sinha: Whole new way of working, right? So this comes to the new world now, what does AI need to look like? We heard all the amazing speakers talk about, uh, you know, the promise of ai, right? But you have a choice. Uh, you have a choice to do it yourself or, uh, especially as partnership professionals, right? When you do it yourself, you have this chat bots and stuff that you get from all the major. [00:03:33] Amit Sinha: You can always get more productive, but that’s about half an hour saved. The bar is too low there. So this is an amazing piece of, uh, research put together by all the experts. Vince, thank you for doing that. Uh, we had Jay McBain lend his voice as well. We had Rob Moyer with all his, uh, decades of, you know, insight and wisdom as to what would the future with AI look like, uh, encapsulate in that. [00:03:57] Amit Sinha: So go ahead, take a picture. Uh, this is not gated. Um, beautiful piece of content has also new insights from leading firms. AI native, I would dare say frontier firms who are like DocuSign or Gong who are really pioneering AI native partnerships, Boomi, and how they’re powering their renewal business case across AWS Google and Microsoft Marketplaces. [00:04:21] Amit Sinha: Uh, this really talks about that. And here, uh, this is the thought leadership that we bring to the table. And again, this is not a vendor pitch. This is, you know, as you elevate from the low bar about making yourself productive where you’re cut and paste, uh, into a chatbot, your context so that you can get a better co-sell email out there. [00:04:40] Amit Sinha: You DIY, this thing. But if you think of working with works span, these are three things that you should think about. First is imagine instead of cut and paste, you have your entire partnership context right there. And because the context is there, the right better together story, the right case study, the right partnership documents, the right opportunity and accounts that intelligence not only informs you, but also your team in a, in an extended way, and even your partnership in an extended way that’s fully automated. [00:05:13] Amit Sinha: Second is it’s not just informing you or sensing you, it is also acting. And I think this is where there are, you know, death by a thousand cuts if happening in the world where all this time gets taken up, right? But if you have an agent that scales in ly, whether you are big mature partnership, you got lots and lots of accounts and opportunities to cover, the agent can do that. [00:05:36] Amit Sinha: Or if you’re a new partnership, how do you get to market quickly? With the right assets, the right get to market content. This can work both ways. And lastly, how do you secure this partnership is done in trust. So you should have an agent for every partnership, uniquely your partnership with Microsoft, your partnership with ServiceNow, your partnership with uh, AWS and Google. [00:05:59] Amit Sinha: They all get a different agent. And the point here is these agents can work in a circle of trust and the boundary that gets established. So via work span, come talk to us outside. And with that, Vince, let’s uh, bring Mark along. Come on, mark. [00:06:17] Vince Menzione: Alright. I am gonna have you and then Mark, uh, yeah. Want mark in the middle? [00:06:22] Marc Monday: Oh, uh oh. [00:06:24] Vince Menzione: So, uh, let me move over so I get back to the picture slide. Look at those two handsome gentlemen up there. Uh, thrilled to have you Mark as well. Uh, for those of you who don’t, because you’ve been, you were just in Boca with us this Yeah. This winter. [00:06:39] Marc Monday: That’s right. [00:06:40] Vince Menzione: And, uh, tell us about your new role at ServiceNow. [00:06:43] Marc Monday: Well, I have the absolute privilege of leading the partner channel at ServiceNow. Yeah. Um, it’s comprised of our partner programs, our program gives and gets, and importantly our five routes to market, our consulting and implementation partners, our resell partners, our service provider partners, our hyperscaler partners, and importantly our build partners. [00:07:03] Vince Menzione: I love it. I love it. So let’s talk about the partner programs and why they’re so critical to ServiceNow right now. [00:07:08] Marc Monday: I think in this world scale is everything, and so this profession has always been a bit mercurial and a little bit of a black box for organizations. What does the partner team do? What does that look like? [00:07:21] Marc Monday: But what we have to continue to do is explain, this is your force multiplier. Working together in collaboration helps you scale beyond your individual numbers. And that’s really the thing that we’re focused on is how do we drive that? And I have three big things that we have to focus on is we have to be sup, drop dead simple, and we’re gonna talk about that [00:07:40] Vince Menzione: nice. [00:07:41] Marc Monday: In this world, it has to be simple. Even though under the covers it’s very complicated. We have to be incredibly fast. Agility is the key in this very moment. And then as I said, with that becomes the scaling element and the force multiplier. [00:07:56] Vince Menzione: And you have spent many, you, well, we both worked at Microsoft together. [00:07:59] Vince Menzione: It’s [00:07:59] Marc Monday: true. [00:07:59] Amit Sinha: Way back way. [00:08:00] Marc Monday: I feel like you’re punking me having me right before lunch. Like I remember back at Microsoft, you did something to me, so I’m gonna have you right before lunch. [00:08:07] Vince Menzione: It’s, no, it’s really terrific to have you. But, uh, so yeah, you, you mentioned about like the change and the specificity and the clarity around it. [00:08:16] Vince Menzione: Amme you have, uh, broken the model, so to speak, working with ServiceNow, right? Yeah. You went from being a traditional. I’ll call it co-sell Engine Marketplace Company. Uh, tell us, tell us, tell us about the innovation that’s going on in the room. We’re working with ServiceNow. [00:08:31] Amit Sinha: Absolutely. Uh, when you think of co-sell, the first mine goes to just co-sell with the hyperscalers, right? [00:08:36] Amit Sinha: Because they kind of pioneered and started this in a unique way. We, of course, got started with Microsoft eight years ago, doing not just co-sell and P two P, but since then AW S and Google right. You would be surprised to know that we do about 10% of AWS sales through work, expand co-sale. Right. Just [00:08:53] Vince Menzione: wow. [00:08:53] Amit Sinha: But that’s where we started. Where we ended up is really looking at all partner types and all motion types and. Mark and I disagreed and he, he really pushed me hard on this. Yeah, and the point here is if you look at your build partner motion, it’s also a co-sell. You build, then you co-sell and go to market, [00:09:11] Vince Menzione: right? [00:09:12] Amit Sinha: If you think about your services partners, right? You have a product. They have amazing last mile services and digital transformation. Uh, capabilities, and again, there’s a coastal motion there. So where we world works span eventually was not just coastal with hyperscalers, but across all partner types. And Mark, thank you for pushing us on that. [00:09:31] Amit Sinha: Yeah. And being a pioneering partner on works span with us. I really appreciate [00:09:34] Marc Monday: this. It was a fun rumble we got there. [00:09:37] Vince Menzione: So why does it matter now for ServiceNow specific? [00:09:40] Marc Monday: Yeah. I mean the reality is, um, I’m gonna say something provocative. We’re, we’re all friends. Yeah. Um, Cosell iss probably a misnomer. It’s not a 50 50 coequal relationship. [00:09:53] Vince Menzione: Yeah. You don’t walk in together holding it back. [00:09:55] Marc Monday: It’s asymmetrical collaboration. I love that. And I want to put the stake in the ground. The co-sell motions that have been created by the hyperscalers are wonderful. The pipe has been opened, but the reality is the publisher. Has to do a lot of the work and the systems are there, but the key is not just connecting into partner center as an example. [00:10:16] Marc Monday: Yeah. But building your own infrastructure and processes. That’s where the magic comes together, and that’s where we really drive scale. And so if we approach co-selling is asymmetrical collaboration and recognizing that you probably need to do more than 50%. When a, when a a team collaborates on co-authoring a book, it’s not like someone’s writing every other word, and it’s exactly 50%. [00:10:40] Marc Monday: Or if a pilot, a co-pilot is with a pilot on a plane, they’re not doing exactly 50% of the work’s, [00:10:46] Vince Menzione: right? No. [00:10:47] Marc Monday: This asymmetric approach requires that we do a lot of the work on our side. Yeah. And that’s where AM and team have really helped us a ton. [00:10:55] Vince Menzione: And ServiceNow was known as a ticketing solution back in the day. [00:10:58] Vince Menzione: Right. And you’ve kind of, I mean, it it, it started that way. [00:11:01] Marc Monday: We have a wonderful heritage 20 plus years Yeah. Of workflow orchestration. Yeah. And in a diggen world, what are we really doing? We’re orchestrating workflows, and importantly, we need to govern those workflows and we need to sequence them in a meaningful way. [00:11:17] Marc Monday: And so our vision of a control tower across any hyperscaler, any LLM, any workflow, any system of record, any time, that’s the key to everything. [00:11:27] Vince Menzione: And so now you’ve taken the work span approach and driven it across what I see, like taking, taking this. This stack, we’ll call it. Yeah, the tower. Yeah. And then applying all of the methodologies and best practices on what we’ve called co-selling and ecosystem orchestration, essentially is what it really is. [00:11:46] Amit Sinha: Absolutely. [00:11:46] Vince Menzione: Yeah. [00:11:47] Amit Sinha: Yeah. And we are thrilled to partner with ServiceNow on this. So ServiceNow, as you guys know, uh, release their CRM product. So we got in at the ground floor on that opportunity and with the now assist agents as well. What we’ve really built is an integration between work span as a platform. [00:12:03] Amit Sinha: And ServiceNow, CRM as well. So if anybody is using that all the way from ServiceNow opportunities to Marketplace private offers, you can a genetically do that. Of course you can do it on Salesforce Hub, spot and Dynamics, but now ServiceNow is an additional option on that. I wanna really double click though, mark, on your point around asymmetry around this, when we say six to seven partners are gonna surround the end customer, right? [00:12:27] Amit Sinha: Yes. They will come at different points in time. Yes. Right? And they will also have different roles to play. So just as you think of a team, right? A soccer team for that matter, or a football team, pick your analogy right. Not everybody’s equal. Right? There’s always a qb. There’s always somebody who holds the prime on the deal. [00:12:45] Amit Sinha: There’s always a role to play. [00:12:46] Marc Monday: Yeah, [00:12:47] Amit Sinha: and I think what’s beautiful about our partnership here is when you look at it applied to services partners, it’s about building billion dollar businesses around ServiceNow, using their competency, but knowing the kind of joint accounts you need to go pursue in order to. [00:13:03] Amit Sinha: You know, burn down their inventory or, or co-sell alongside. If it’s the build partner, it’s about attacking an industry vertical or a joint account there. Right? So knowing very intelligently who to partner with and when to bring them on is the AI orchestration that is key in this partnership [00:13:19] Vince Menzione: here. Yeah. [00:13:19] Vince Menzione: So important. ’cause you, it isn’t single threaded this, this asymmetrical approach. [00:13:24] Amit Sinha: Right. So [00:13:25] Vince Menzione: incredible. You just ha you just finished your big event. I was hoping I did spare Share with us a little bit of your perspective on what’s been changing and how your ecosystem is evolving. Uh, I had Jen Odes in the studio. [00:13:38] Vince Menzione: That’s right. As you know, back in the fall. Fall, go back and watch it again. Yeah, it’s available. Great. Great podcast interview. Yeah. And you’ve been on stage at our events before and we’ve had that as a podcast, but take us how things are changing from the partner type perspective. We have MSPs in the room. [00:13:53] Vince Menzione: I know MSPs are, I know again, hands on the steering wheel. So important, right? Yeah. This technology is so complex. How are you thinking about ecosystem in your role? [00:14:03] Marc Monday: Yeah, I said earlier it’s about simplicity, speed, and scale. Yeah. Last week we had our big customer event knowledge, and on the first day we had our partner event. [00:14:13] Marc Monday: I think the biggest thing that’s happening right now is the pace of change is a bit overwhelming at times. And keeping pace with that is super critical. So what we’ve tried to do and what we announced last week was a lot of investment in giving our channel partners the exact same tools that we use in our business, right? [00:14:32] Marc Monday: So we were really focused on. Um, delivering business value. And so we took our, the solution that we use or the tools that we use for, um, delivering, uh, business value through our partners. It’s an assessment tool. Um, we’ve syndicated that to our partners. We’ve made that available. We also put a little bit of a stake in the ground around what do customers expect right now? [00:14:56] Marc Monday: Um, the time and materials business is gonna be under a tremendous amount of pressure. Some studies are predicting that it could be. Compressed by as much as 30% customers are looking for outcome based. Yeah. Um, they may stop on that journey and, and have something that’s fixed fee. But the reality is everyone is expecting value from the, the technology that they buy, and particularly from an agent perspective. [00:15:21] Marc Monday: We really leaned in on that and published what I think is a pretty good framework mm-hmm. For, um, outcome-based consulting. And we had a couple partners co-author that with us, which was really wonderful. Nice. Um, and it was a nice piece of co-creation and I think I’m seeing more and more of that where we’re co-creating with our partners in ways that we’ve never done before. [00:15:41] Marc Monday: And then I think importantly, security and reliability, um, and managing risk increasingly will be important. In an agentic world, we call it a control tower. We made two fairly big acquisitions in the last several months in terms of both the front door and the back door in terms of securing with the calls that are going into that agent or from that agent. [00:16:04] Marc Monday: To your various data sources. And so for us trying to bring that all together with our strong history of workload flow, orchestration, and then importantly, governance, security, and risk, uh, in the environment today, when you have the potential for hundreds of thousands or even millions of agents touching your core systems of record, [00:16:24] Vince Menzione: how are you thinking about both tiering your partners and also enabling your partners? [00:16:30] Marc Monday: Yeah, I think this is also an, an an area where I’d love to benchmark with y’all, um, because, you know, historically most of us built a fairly robust learning plan for our partners. You’d have a certification and then you would have a competency, and then you, maybe you’d have a wrapper around that competency. [00:16:48] Marc Monday: And it would take a long time, maybe 12 or 18 months to get to that highest level of certification. And it was incredibly robust and that’s wonderful. But when the roadmap is moving so fast that we’re releasing weekly, monthly, and every 90 days, does that type of training still hold water? So I’m proposing that we have both a volume view of how many trained individuals can we get as quickly as possible, and then value. [00:17:16] Marc Monday: And so we don’t want to lose this rich history, what I would describe as the rear view mirror, how we got here, but we also need to approach the windscreen, the windshield, where are we going and what is that opportunity? Yeah, so we have to go a little bit faster when it comes to enablement, [00:17:32] Vince Menzione: so. You, you were in a partnership, you, you call it a built on partnership. [00:17:37] Vince Menzione: Is that, is that the approach that [00:17:38] Amit Sinha: Yeah. ServiceNow has an ISV program called The Built On Partnership. Built On [00:17:41] Vince Menzione: Partnership, yeah. [00:17:42] Amit Sinha: Uh, so we sign onto that program, great accelerators to build lot of coaching and help to build on the ServiceNow platform. It’s not just the CRM integration, where it’s the opportunities and orders. [00:17:54] Amit Sinha: And by the way, this is the best platform or order management out there. So if you think of, uh, of your, if you are a MSP or consulting partner, building orders for your customers, now you want them to land on the marketplace, right? You wanna build that highway. Think of work span, right? So that’s where we came in and we said that if we look at the large number of channel partners, MSPs, who need to do that and are using ServiceNow as a platform to do it, can they genetically do it right from the now CRM? [00:18:24] Amit Sinha: Yeah, so that’s why we came in. The three big use cases we saw, number one was renewals. You talked about Alexandra doing it. Renewals is so [00:18:31] Vince Menzione: important. Yeah. [00:18:32] Amit Sinha: Oh my goodness. If you think about the renewals playbook [00:18:34] Vince Menzione: was so huge, [00:18:35] Amit Sinha: six months, nine, you know, uh, 90 days out, you wanna build that playbook. Mm-hmm. In an agent way when you reach out. [00:18:43] Amit Sinha: And by the way, you heard, uh, die Talk about 462 billion of uncontested Cloud commits out there. Yep. You want your high risk renewals to go against the high propensity to buy accounts. Right. So imagine that matchmaking, if you were to do it humanly, it’ll take you days. If you had an agent to do it like the now assist agent, it can just be done like that. [00:19:06] Amit Sinha: So that was the first use case we went after. Nice. The second one was the low dollar automation. We all have businesses that we land, right? Sub 50 K deals, so we have inside sales teams calling on those customers all day long. So now imagine a Gentech solution where you take all those low dollar deals and again, tie to the marketplace. [00:19:26] Amit Sinha: How can you have express private offers, right, from your opportunities? So those were the two use cases that we went after first and boy, uh, we got some amazing results, [00:19:36] Vince Menzione: I bet [00:19:36] Amit Sinha: for one of these companies, Boomi, we showed that 24% higher lift on renewals. That’s like hundreds of millions in impact just in one year alone. [00:19:46] Vince Menzione: And using AI internally as obviously you’re an AI company. Yeah. How are you thinking about how’s the impact of AI helping the partner function within ServiceNow? [00:19:54] Marc Monday: I, I think there’s this really wonderful opportunity right now where in the short term, we’re taking busy work out of the partner management profession. [00:20:05] Marc Monday: Um, partner managers historically have spent a lot of time chasing data and chasing information and really acting as an ombudsman for the partner within the organization. That work is very quickly. Getting identified. That’s phase one. The thing I’m actually a little more excited about is when it can expand the horizon to have different types of conversations, expanding the partnerships, expanding the multi-partner oppor opportunities. [00:20:29] Marc Monday: That, for me is the next phase, but we, I believe we are the most progressive when it comes to using AI on ourselves and really trying to take the profession to the next level. [00:20:40] Vince Menzione: Nice. Well, I was gonna, I was gonna, I want to go back to the platform again. ’cause you, you’re, you’re starting, you, you mentioned renewals, you’re mentioning some of the success. [00:20:50] Vince Menzione: What else can you point to on the success side, [00:20:52] Amit Sinha: there’s some, uh, amazing research that Sam here has done, uh, with all the data that Wepan has. So we looked at close to a million opportunities and, uh, looked at all the companies doing well. And we actually tabulated how many sellers are engaged on co-sell, not the partnering team, but how many end sellers. [00:21:11] Amit Sinha: This shows the extent of the transformation that the company has gone through, and what we found was amazing. If more than 50% of your sellers have engaged on 10 or more deals, your ecosystem is exponential. It doesn’t need the kind of the doctoring or the prod or the push to kind of say, Hey, use partners. [00:21:31] Amit Sinha: The sellers get it themselves, right? So we, we did this analysis and found like, wow, how can we then get sellers to activate? And the bottleneck that we found was. That there are not enough partner managers to assist every seller in the world. I think that seller activation is the unlock that AI can do. [00:21:50] Amit Sinha: Imagine if you have a partner agent sitting on every account and every opportunity 24 by seven, right? As the world changes, as the world evolves, as the solutions come in. As you know, market events happen. These agents are listening, positioning the right. One of those six partners, or all six partners for that matter, in front of people. [00:22:10] Amit Sinha: So I feel like that that big unlock is seller activation. Yeah. So if all partner managers do with ai, next is one. Of course, get yourself skilled up and yourself productive. But next, direct it to your own internal sales teams and get them activated on your partnerships because that’s where you will move the revenue lever the fastest, in my opinion. [00:22:30] Vince Menzione: Fantastic. What advice do you have for whether they be ISV partners or other partners in the room? ’cause we have partners of all types here. Yeah. What would you have, what would you say to them that need to do differently or better? [00:22:43] Marc Monday: Yeah. [00:22:44] Vince Menzione: Starting today, [00:22:46] Marc Monday: I, I don’t wanna be a broken record, but I would just say go faster. [00:22:48] Marc Monday: However fast you think you’re going, it’s not enough. Yeah. Um, the reality is I think Bill McDermott says like, the market’s never been this fast before and it will never be this slow again. Oh. The reality is this is the pace we run at, and the only way we can run at this pace is if we have the agents doing much of the work for us. [00:23:09] Marc Monday: So I would say go faster. The second thing I would say is automating a bad process is a bad process. So really go and interrogate the workflow that you’re actually thinking about identifying. I’ve seen too many instances from partners and partnerships where you’re taking a bad process and you’re trying to build automation. [00:23:29] Marc Monday: Go back and deconstruct it or start fresh blank piece of paper. Um, again, to my metaphor of the rear view mirror and the wind screen, like it’s, we should honor the past. We’ve done a wonderful job in the last 30 years of building all of this stuff. It’s just not built for this speed. So we need to really stay focused on what’s in front of us. [00:23:49] Vince Menzione: We talked a little bit earlier in one of the other sessions about the playbook and the three year plan, and then maybe moving to sprints. That’s right. How are you, how are you thinking? Are you thinking along the same lines? A [00:23:59] Marc Monday: hundred percent. Uh, we need to move at the pace. Sorry, I’m, we need to move at the pace that the roadmap is moving. [00:24:05] Marc Monday: So if we’re doing weekly, monthly, and quarter releases, we don’t wanna whipsaw the channel. We have to be careful of that. But the reality is, if we’re pivoting our product strategies or release strategies on a quarterly basis. We have to have that same level of agility. That’s where the people who’ve grown up in this profession taking really complicated stuff and making it simple is so critical. [00:24:26] Vince Menzione: Ami, you touched on AI’s role in the partner function. But let’s expand on that. What, what’s it gonna look like in two years? If AI becomes, will it replace the partner function? What, what do you see happening? [00:24:38] Amit Sinha: Absolutely not. I think, uh, we are seeing this evolution and, and you can see the parallels in the engineering organization. [00:24:44] Amit Sinha: When Claude Cursor came along, you saw engineering completely transformed as to how products are now built. How they are, how product managers write PRDs, how engineers actually code this, you know, code the scaffolding all the way to the user experience, how it’s tested. Everything has fundamentally changed. [00:25:01] Amit Sinha: So if you went and asked the engineering leader, how will your role change? Right? Imagine answering that question today, right? It’s fundamentally different. I feel like it’s coming to every function. Whether you want it or not, it’s coming to every function. And the partnership leader will look like the partnership operator that Rob talks about. [00:25:19] Amit Sinha: Yes. It’ll be about orchestrating real time relationships at the account level, at the opportunity level, and being a hands-on person. Uh, i, I would say even at the leadership level or down to partner managers, how can you cover the breadth of accounts and opportunities that’s out there to, for you to prosecute? [00:25:36] Amit Sinha: It’ll not look like I’m managing a partnership. It’ll not look like, Hey, I have to offer an MDF. It’ll not look like, Hey, let’s do A QBR, you know, and get all the teams engaged because that’ll be too late essentially. So this operator perspective is what’s gonna change just as it changed in engineering, it’s gonna happen in partnerships [00:25:56] Vince Menzione: perspective as well. [00:25:57] Marc Monday: Big plus one on what Rob’s talking about. I, I, I’m a big fan of that and I love this idea of using what’s happening in the developer world as an analog for where we’re going. Yeah. Um, I met a product manager last week and she was saying that she was producing 30 or 40 product requirement docs every week. [00:26:14] Marc Monday: Um, that’s remarkable output and she can only do that because of the way she’s leveraging ai. The same will be true for a partner manager, a 10 x, a 20 x, a 30 x on each individual once we get to that stage, and it will happen very quickly. [00:26:29] Amit Sinha: Yeah. Imagine putting a hundred joint account plans together in a day. [00:26:33] Amit Sinha: Yep. [00:26:33] Vince Menzione: Right. Incredible. [00:26:34] Amit Sinha: Imagine putting like five connections on an opportunity just surrounding your deal right now. Right. Doing that. [00:26:41] Vince Menzione: I couldn’t even, I, I couldn’t even imagine. I know you couldn’t even imagine when we were back in the days we were running PAMs and Yeah, totally. Those resources, what they had to do and what’s all totally automated today. [00:26:52] Marc Monday: It. It’s true, it’s true. I was, um, I was bemoaning this, I’ve been on the road a lot lately and I was like telling my wife, like, I long for the days where you have one meeting and you go, you know, you go to New York and you do a two hour QBR and you go to a nice dinner and then maybe you walk around Central Park. [00:27:06] Marc Monday: The reality is you’re doing a hundred of those every single day. It’s a different era. That’s where we need to get the tools to work for people. [00:27:15] Amit Sinha: Mark, I love your analogy around the rear view mirror versus the windshield. Mm-hmm. You have to see through the windshield. [00:27:20] Marc Monday: We do. We do. It’s amazing. Don’t be afraid. [00:27:23] Marc Monday: I, I mean, I would just say do not be afraid. Be excited. We in this room, get to lead the path. Yeah. It is an absolute privilege. [00:27:32] Vince Menzione: So insightful, gentlemen, you’ve been incredible to be on stage with today. Uh, I we have a le a little less than a minute. I was hoping maybe if there was like one question we could take. [00:27:42] Vince Menzione: I got John with a mic and then it’s lunchtime after this, so [00:27:48] Marc Monday: ask on because he can be more pithy. [00:27:50] Vince Menzione: Yeah. [00:27:55] Vince Menzione: Well, you’re both are gonna be around here. I hope [00:27:57] Marc Monday: we will be here. [00:27:58] Vince Menzione: Mark didn’t have you got to sleep in your own bed last night? [00:28:00] Marc Monday: Uh, yeah. It was a long day, but yes. I thank you for, it was very late. Thank you so much. Let’s put this on the record. Marks down. We’re having the event in Bellevue. That was great. [00:28:09] Marc Monday: We’re gonna [00:28:09] Amit Sinha: bring it back. We’re gonna bring it back to Bellevue. [00:28:12] Marc Monday: Seven mile commute is the best trip that I’ve had in many, many weeks. [00:28:17] Amit Sinha: Thank you. Well, thank you, gentlemen. It [00:28:19] was [00:28:19] Marc Monday: incredible. [00:28:20] Vince Menzione: Thanks for listening to the Ultimate Partner Podcast. If today’s conversation resonated, share it with a partner leader in your network. [00:28:28] Vince Menzione: Subscribe where you listen, and head over to the Ultimate partner.com for show notes related content and the resources for this episode. And if you haven’t already, now’s the time to register for the Ultimate Partner Live event in Reston, Virginia, [00:28:44] Marc Monday: October [00:28:45] Vince Menzione: 26th through October 28th. Until next time. Keep showing up in the rooms that matter because being in the room changes everything.

Welcome to another episode of LIFTS, where we explore the future of fitness, wellness and human performance. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Anthony Geisler, CEO of Sequel Brands and one of the most influential entrepreneurs in the fitness industry. From helping pioneer the boutique fitness movement to building and scaling some of the industry's most recognised brands, Anthony has spent more than two decades shaping the way people experience fitness. But as the industry continues to evolve, where does the next wave of opportunity lie? Anthony reflects on the rise of boutique fitness, the lessons he's learned from franchising and entrepreneurship, and why longevity, recovery and preventative healthcare are set to become the next major growth areas for fitness businesses. Together, they explore what makes a fitness concept scalable, why boutique fitness is far from finished, how operators should think about differentiation in an increasingly competitive market, and what the future holds for entrepreneurs looking to build the next generation of fitness brands. In this episode, we cover: How boutique fitness transformed the global fitness industry The lessons behind building and scaling successful fitness brands Why boutique fitness continues to evolve The difference between boutique studios and big-box gyms The "McDonald's" principle behind successful franchising What makes a fitness concept truly scalable Why longevity and preventative healthcare are the next major opportunity What's next for Anthony Geisler and Sequel Brands

Tom and John interview legendary WIP sports talk host, Jody McDonald, who tells stories from his 40-plus year career of broadcasting in New York and Philadelphia. Learn more about your ad choices. Visit megaphone.fm/adchoices

The latest jobs report for July is out. The economy lost 23,000 jobs last month, but analysts were expecting more than 80,000 jobs to be created. This morning, we have some context behind the headline numbers. Plus, we got dozens of financial results this week. Some of the big names were Uber, Palantir, McDonald's, Disney, and CVS. What stood out? And later, Meta was fined $567 million over social media's harm to kids.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace Morning Report is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

The latest jobs report for July is out. The economy lost 23,000 jobs last month, but analysts were expecting more than 80,000 jobs to be created. This morning, we have some context behind the headline numbers. Plus, we got dozens of financial results this week. Some of the big names were Uber, Palantir, McDonald's, Disney, and CVS. What stood out? And later, Meta was fined $567 million over social media's harm to kids.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace Morning Report is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.

Jeff Howe and Lifetime Longhorn Rod Babers examine whether safety could become the fatal flaw that prevents Texas from reaching its championship ceiling. Jelani McDonald is the Longhorns' only proven “five-tool” safety, while Derek Williams, Kobe Black and Jonah Williams each enter camp with major strengths—and important questions involving coverage, run support, durability and physicality. The guys explain why Will Muschamp's aggressive defense leaves safeties with nowhere to hide and how one coverage breakdown could expose the entire unit. They also explore potential contingency plans involving Graceson Littleton and Xavier Filsaime, discuss the developmental impact of Muschamp, Blake Gideon and Mark Stoops, and predict who will start beside McDonald when Texas opens the season. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of PWTorch ‘90s Pastcast, Patrick Moynahan and Alex McDonald discuss issue #399 of the PWTorch including the death of Herb Abrams, September In Your House main event discussion, legit backstage feud between Michaels and Cornette, Farooq injures Ahmed during his debut, and much more. Contact us with questions, reactions, and more at torchpastcast@gmail.com.Become a supporter of this podcast: https://www.spreaker.com/podcast/pwtorch-dailycast--3276210/support.

Bonus Episode for Aug. 5. Restaurant chains this quarter are focusing on affordability and trying to bounce back from food-safety scares. WSJ reporter Heather Haddon discusses what's going on at McDonald's, Chipotle and Taco Bell owner Yum Brands, and why consumers are so interested in drinks like dirty sodas. WSJ reporter Laura Cooper hosts this special bonus episode of What's News in Earnings, where we dig into companies' earnings to find out what's going on under the hood of the American economy. Sign up for the WSJ's free Markets A.M. newsletter. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Happy Wednesday! We read some Good Clean emails, Common Man tells us why McDonald's is struggling, we have some LJT with Nicole Shearin, we chat about dumb bloggers without accountability, an Akron football fan will get to call plays & we go Name Dropping with Jeff Rimer.

In July, the manufacturing sector grew at its fastest month-to-month rate in four years. A new tax law likely boosted company spending to some degree, but AI investment packed the biggest punch — demand is strong and the money is flowing. Also in this episode: McDonald's suffers a sales slump, the latest JOLTS data points to a steadily improving labor market, and Kai talks to one economist behind a Trump administration investment tracker.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.Read the stories in today's episode:Manufacturing sector benefits from continued AI demandTracking down the Trump administration's $27.6 billion in investmentsWhy job openings have been rising slowly this yearMcDonald's sales soften as diners spend cautiouslyWhere did China's oil imports go?

P.M. Edition for Aug. 4. Millions of Americans are going without health insurance after the end of federal subsidies that kept their Affordable Care Act premiums down. WSJ reporter Anna Wilde Mathews discusses how that's weighing on hospital profits. Plus, strong earnings and hopes for an Iran deal send markets soaring. McDonald's aims to shake up its U.S. operations with a new boss after the U.S. division fell short in its most recent quarter. And SpaceX's revenue rose 92% in the first quarter since its IPO, while it reported a net loss of $541 million. Alex Ossola hosts. Sign up for the WSJ's free What's News newsletter. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From the troubled life of James Huberty to the horrifying events inside a San Ysidro McDonald's on July 18th, 1984, we explore how one of America's first modern mass shootings - still the deadliest mass shooting on California soil and the deadliest one perpetuated by a lone shooter in US history at the time - forever changed America's understanding of public violence.  Merch and more: www.badmagicproductions.com  Timesuck Discord! https://discord.gg/tqzH89v Want to join the Cult of the Curious PrivateFacebook Group? Go directly to Facebook and search for "Cult of the Curious" to locate whatever happens to be our most current page :) For all merch-related questions/problems: store@badmagicproductions.com (copy and paste) Please rate and subscribe on Apple Podcasts and elsewhere and follow the suck on social media!! @timesuckpodcast on IG and http://www.facebook.com/timesuckpodcast Wanna become a Space Lizard? Click here: https://www.patreon.com/timesuckpodcast. Sign up through Patreon, and for $5 a month, you get access to the entire Secret Suck catalog (295 episodes) PLUS the entire catalog of Timesuck, AD FREE. You'll also get 20% off of all regular Timesuck merch PLUS access to exclusive Space Lizard merch. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.