Content Marketing for the Future Podcast

Generating content without knowing who your audience really is can be creating content waste and costing your business. To implement a true strategy where you know who is really engaged with your brand, Personas expert, Ardath Albee shares her insights on what she’s seen from Fortune 1000 companies. Get industry tips, best practices, and mistakes to avoid when building your personas, on this episode of Content Marketing for the Future Podcast

As we go into 2017, we’re seeing more and more people talk about how machine learning will impact the future of education. Now we’re not just talking about how we teach young minds, but also how we educate new customers about our products, and even for marketers on how to implement new strategies to create a better and more personalized experience for their clients. Listen to Adi Gaskell's insights on how artificial intelligence can impact education and read his article here: http://bit.ly/2hVUhxc

With the holidays coming up and 2017 quickly approaching, we thought that it was extremely important to address marketing trends that you can expect to see. Daniel and I talk data, personalization, the next level of customer service, video content trends, and right-time vs. real-time marketing on episode 5 of the Content Marketing for the Future Podcast. To see the full list of trends check out Daniel's Article on Forbes: http://bit.ly/2hDZatl

How is machine learning is revolutionizing search and why is this important? When you're looking for information, stats, quotes and answers to your everyday questions and even for the content you're producing, you are relying on search engines to deliver quality results. To ensure that your search and SEO tactics are providing you with the best answers, Eric Enge shares his knowledge of navigating search.

What is IBM Watson? And how is this new cognitive system enabling a new partnership between people and computers, specifically when it comes to your content? We answer these questions and more with machine learning enthusiast, strategy building pro, and Hubspot Professor Joel Traugott.