Podcasts about ardath albee

Dots Oyebolu welcomes Ardath Albee, CEO and B2B Marketing Strategist of Marketing Interactions. On this episode, Ardath shares her extensive expertise in B2B marketing, buyer personas and the evolving landscape of marketing interactions.Key Takeaways:(02:12) Ardath discusses her marketing background.(05:56) The importance of conducting thorough research for creating effective buyer personas.(11:09) Marketers must focus on relevant, buyer-driven storytelling instead of disjointed content campaigns.(15:50) Align content strategy with executive demands by framing each piece as part of a larger narrative.(25:14) The importance of understanding buyer personas to predict and answer their evolving questions. (31:00) Marketing automation must be continuously refined.(37:25) Using both qualitative and quantitative data in collaboration with sales can create impactful marketing strategies.(41:49) Effective sales and marketing alignment requires collaboration and sharing the buyer's story.Resources Mentioned:Ardath Albee -https://www.linkedin.com/in/ardathalbee/Marketing Interactions | LinkedIn -https://www.linkedin.com/company/marketing-interactions-inc./Marketing Interactions | Website -https://marketinginteractions.com/Insightful Links:https://www.enableus.com/blog/how-the-buyer-enablement-ecosystem-can-work-for-youhttps://www.dock.us/library/buyer-enablement https://www.chiefoutsiders.com/hubfs/B2B-Buyer-Enablement.pdfhttps://linchpinseo.com/buyer-enablement-empowering-customers/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing

Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we're not doing enough to keep up. Delivering the content we ‘think' our customers want has proven ineffective. According to Forrester, a whopping 85% of marketers say their content doesn't deliver business value. What can we do to change that? Ardath Albee has the answers.

In the ever-evolving marketing landscape, understanding your customers has never been more critical. Marketing Strategist Ardath Albee teaches us the importance of knowing our buyer personas, and how this powerful tool can transform your marketing campaigns, allowing you to connect with your audience on a more personal level and achieve remarkable results. 

In this episode, Ardath Albee and A. Lee Judge discuss the importance of a B2B digital marketing strategy and content.Ardath Albee discusses her business management and marketing experience in helping B2B companies use digital marketing strategies and compelling content to turn prospects into buyers.In this episode of the Business of Marketing podcast, Ardath Albee and I chat about how B2B organizations should think about personas, the type of content B2B companies need to create, and how they can be more relatable through strategic content.Conversation points: How should B2B organizations think about personas today and how it may differ from what they may have done even 5 years ago? When we were heading into the recession in 2009, did you see companies pull back on marketing or did they dig in deeper with their marketing efforts? And is now the time for companies to shift more budget to marketing? Ardath, you work with B2B organizations on their strategy and when it comes time to talk about content, what is the door-opener for convincing the traditional C-Suite that the long game of Content Marketing is worth it? Can you speak to some of the ways that even B2B companies can become more human and relatable to their customer in order to “Pull” interest rather than “Push” products and services? A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

In this episode, Eric has an in-depth conversation focused around B2B marketing strategy, content, and storyelling with Ardath Albee, CEO of consulting firm Marketing Interactions, Inc. Ardath is a published author, frequent public speaker, and workshop instructor in the B2B marketing space.Ardath's passion is teaching companies how they can use marketing automation and advanced content marketing approaches effectively to transform the marketing and selling of their complex solutions by keeping the customer front and center. We hope you enjoy the episode!About Eric Stockton, VP of Demand Gen at SharpSpring:With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.Connect with Eric: https://www.linkedin.com/in/ericstockton     About Ardath Albee, CEO and B2B Marketing Strategist at consulting firm Marketing Interactions, Inc.Adrath has spent 30+ years in business management and marketing operations. She uses this extensive background and expertise to help clients create personas and persona-driven digital content marketing strategies with compelling content platforms that contribute to downstream revenue. Connect with Ardath: https://www.linkedin.com/in/ardathalbee/For more information & to connect with us:Visit our website: www.sharpspring.comHave a question? Reach us at https://sharpspring.com/contact-us/Follow us on LinkedIn: www.linkedin.com/company/sharpspringWatch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.Subscribe for more: https://www.youtube.com/c/Sharpspring

B2B buyers are overwhelmed. According to Gartner, 77% of B2B buyers said their latest purchase was complex or difficult. And, sadly, we're not doing enough to make the process easier. B2B marketing strategist Ardath Albee joins me with insights on what we can do improve the buying process, close more deals, and make our customers happier. You can follow Ardath on LinkedIn.

Ardath is CEO & B2B Marketing Strategist at Marketing Interactions. She is a titan in the B2B marketing world with over 30 years of experience in business management and marketing as well the author of two books. It's a journey that took her from starting as a consultant for her sister's marketing tech platform to now working with enterprise tech companies like Gong, Cisco Meraki and Dell Secureworks. Ardath helps them with the thorny issue of content marketing, specifically with the goal of creating something that resonates. She argues that technology has wrestled back the power of buyers to customers in the way they buy. You need to create deeper connections with customers and generate higher demand from qualified, sales-ready prospects thanks to highly targeted, hard-hitting, personalised communications. In this episode, we dive into the world of content and specifically what makes it good. We discuss how multiple pieces of it weave together to form a narrative that engages people and helps to drive momentum.  Listen as we also discuss: How to break down internal silos and get different marketing teams all pulling in the same direction Why we need to "get out of our own way" and create content that truly solves buyers' problems The art of connecting a specific problem to part of the buying process How selling tech is different from selling services – a more contextual relationship The challenges at enterprise level of layers and approvals for marketing Why you're giving your customers "whiplash" by separating out brand and demand-gen content Follow Ardath on LinkedIn: https://www.linkedin.com/in/ardathalbee/ (https://www.linkedin.com/in/ardathalbee/) Check out her Marketing Interactions blog: https://marketinginteractions.com/blog/ (https://marketinginteractions.com/blog/) And lastly don't forget to subscribe or follow our Changemaker podcast for new episodes. If you're interested in being a guest on our Changemaker podcast, contact our host dave.corlett@shaped-by.com.

We're taking a quick break from our Modern Marketing Plan series to talk about a fascinating article I recently read: “The Blandscape of B2B Marketing Content Needs a Bit of Emotion,” written by Ardath Albee. It's an insightful look at ways to address the complexity of B2B selling, and more than worthy of a Unified-CXM episode.  You can take a look at Ardath Albee's article here: https://customerthink.com/the-blandscape-of-b2b-marketing-content-needs-a-bit-of-emotion/

In this episode, I'm really excited to have as my guest, Ardath Albee who is a B2B Marketing Strategist and CEO of Marketing Interactions where she creates personas and persona-driven content marketing and sales enablement strategies for her clients. Ardath has written two books—Digital Relevance and eMarketing Strategies for the Complex Sale—and is often found speaking at industry events, leading workshops, and on the lists of the top B2B industry experts to follow. She's also currently the Interim VP of Marketing at Modus. In our discussion, Ardath talked to me about: Connecting companies to their audiences in a human way Building buyer personas that are actionable The power of questions in conversation and listening to your customers Listen to the podcast to learn more. https://innovabiz.co/ardathalbee (Show Notes and Blog) https://innovabiz.com.au/innovabuzz/ (The Podcasts)

What do sales enablement, customer engagement, tequila and rabbit holes have to do with your success? Join podcast host Alice Heiman, and her guests Jay Baer and Ardath Albee, as they launch the In Pursuit of Growth monthly podcast—sponsored by Modus. These business growth experts will be discussing how sales and marketing leaders can look at revenue operations in a new light.

What does empathy have to do with marketing? A lot more than you might realize.  B2B strategist Ardath Albee, CEO of Marketing Interactions, breaks down the importance of understanding your target market on a human level, how marketers can learn more about their audiences, and much more. 

During this podcast, Cassandra Jowett (Senior Director, Marketing at Path Factory), discussed with Eric Gruber (CEO of Personal ABM and Stop the Sales Drop):1. How content consumption changed in 20202. Where friction in the buying journey exists - and the content shifts we need to make3. How does content need to evolve to support ABM, sales, and the complete buying journeyAfter you listen to this podcast, register for our Reboot Friday series where we will have a "Rebooting Content" panel with Eric Gruber, Ardath Albee from Modus, and Cathy McPhillips from Content Marketing Institute. You can register for free at http://stopthesalesdrop.com/fridayreboot

On this episode of the Insomnicat podcast, Bryan and Nicolette chat with Ardath Albee, CEO & B2B Marketing Strategist, Marketing Interactions, Inc., and Author of Digital Relevance. Here you'll find some valuable insight into buyer personas, B2B marketing, and even data and AI in your marketing strategy. Guess what? A lot of marketers don't actually understand their buyers. For example, how long is your buying process? Do you understand the questions your personas are asking? Are you crafting content around those questions? Dive into this episode as Albee talks all things personas in the B2B space.

This week’s guest on CMO Insights is Ardath Albee, CEO of Marketing Interactions. talks about: Texting – a new trend for her company in 2018 – and how it contributes to big data The importance of personas in Account Based Marketing Learning the language of the business Learn more about your ad choices. Visit megaphone.fm/adchoices

In this new episode, Steve and Angela discuss all of the aspects of researching and developing better personas for your CX Initiatives.

https://www.engati.com/ Engati is the world's leading no-code, multi-lingual chatbot platform. Blog link: https://blog.engati.com/ | Subscribe now. Ardath Albee talks about Knowing your audience with AI on Engati CX. He says that it's important to understand your audience and focus on your buyers. Relevance is more important now. AI is becoming more important with increasing digital transformation. Customer needs quick answers and chatbots can reply fast they can serve the purpose immediately. It makes the customer's job easy to understand the website. He also mentions that human touch is better than AI, but AI can help with presenting the right content on the website. If you like the video, please subscribe to the channel, so we could keep producing more content like this! Follow us on Facebook: http://s.engati.com/157 LinkedIn: http://s.engati.com/158 Twitter: http://s.engati.com/156 Instagram: https://www.instagram.com/getengati/ https://www.engati.com/glossary/agent-performance-report https://www.engati.com/glossary/chatbots-in-sales-and-marketing #Ardath #EngatiCX #Knowyouraudeince

Ardath Albee comes on the show and teaches us all about creating and executing B2B marketing personas.  So practical it's a must listen, all about creating the persona so you can execute the right content to the right audience.   Ardath Albee is CEO and B2B Marketing Strategist of her firm, Marketing Interactions. She helps companies with complex sales develop personas and persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay.

Sellers are focused at the end of the buying process most of the time.  Marketers create most of their content for the beginning.  What about the prospective customers?  For them, it is a continuous experience.  In this interview, Ardath Albee helps us think about them more clearly. She specializes in what to many of us is a fuzzy idea – content strategy.  She simplifies it to “creating this storyline or narrative for how you get a buyer from problem to solution. What do they need to know? What expertise can you bring to bear? What are the different decisions they have to make along the customer journey?”  That sounds a lot like sales. Ardath helps us see: What a buyer persona is meant to be The risk in leading the witness Times when we may be disconnected from what our customer needs The feedback a prospect is giving us And more.

Content marketing strategy.  If you're a B2B firm and wondering how important content is to attracting quality leads and closing deals, then listen to this podcast. My guest is Ardath Albee and we discuss the high level strategy of planning and implementing content that builds trust. Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers and convince customers to stay with personas and persona-driven content marketing strategies. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She is a frequent industry speaker and workshop leader, and you'll often find her on the lists of the top B2B content marketing experts to follow.  Oh and she's accompanied by her dog! I'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.

The B2B buying landscape has changed and today's buyer is wanting a more personalized, relevant and overall human experience. Unfortunately, many B2B brands are still just creating content without a deep understanding of what makes their buyers tick. In this #H2H segment, Carlos Hidalgo speaks with Ardath Albee who is one of the leading experts in how to humanize B2B content and gets brands closer to the human side of their buyers. This interview dives into the creation and changes of personas across a customer lifecycle, why brands are struggling and what they can do to get out of the brand focused content cycle and be more human in their approach.

When was the last time you actually talked to your customers? What do they care about? What’s relevant to them? If you don’t know, you better find out. Marketers need to know and understand their audience to attract, convert, and drive profitable action from customers.     Today’s guest is Ardath Albee, CEO and B2B marketing strategist at Marketing Interactions, Inc. She is the author of, Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Ardath describes how buyer persona frameworks can help unify your brand message—from marketing to sales and beyond. Some of the highlights of the show include: Buyer Persona: Composite sketch of target market based on validated commonalities for content marketing to steer productive buyer engagement Buyer Engagement: Move from problem to solution to make a purchase decision Why create buyer personas? Understand audience to create relevant content that resonates with problems they experience and what matters to them Questions for Customers: What do you do? What are your responsibilities? What problem triggered your interest to take action in a product/service?  Success Story: Sales enablement plus marketing equals huge win for company How many is too many buyer personas? Less is more, mitigate risk, allocate resources, collect customer testimonials, and create inclusive relevance content  Links: Marketing Interactions, Inc. Digital Relevance: Developing Marketing Content and Strategies that Drive Results Gartner

Ardath Albee is Founder of Marketing Interactions. Her firm helps B2B companies with complex sales create buyer personas and compelling digital marketing strategies that engage prospects across the entire buying process. In this interview she describes how she helped a client create buyer personas and then use them to inform strategy and content for exemplar results.

Is your company creating content based on what they like? Who are you creating your content for? Do you know your buyers? Are you basing your buyer personas on data alone? An Author, Speaker, and the CEO and B2B Marketing Strategist of Marketing Interactions, Ardath Albee, challenges marketers to put in the hard work of creating buyer personas. Do you not have the resources for multiple personas? Then start with one. Listen to this episode and find out how just the one makes a difference.   Takeaways: A persona cannot be based on the goals of a whole company. When you are selling to a company, you are selling to the people at that company. How does a company's goals impact the individual's goals and perspective that you are selling to? If you do not know where your buyers are spending their time, how do you know where to place your marketing? You need to put in the hard work. How do you become more relevant to your customers without having conversations with them? If you do not have the resources to create five personas, then do not create five. Start with one, or two, or three. A big difference can be made with just one. Sales could be asking marketing for more leads, but they may really mean more leads of higher quality. Challenger sell - When the seller brings insights to the buyer they did not have before, to challenge their status quo. Sense making - When the seller simplifies all the information the buyer has been given. The seller helps make sense of all the different facts for the buyer helping to ease the buyer's frustrations and mitigate the risk they are weighing. Marketers make the mistake of equating titles to personas. It really comes down to the individual's roles and responsibilities.  Personas can change over time based on perspective and trend shifts. You have to stay in tune with your customers as technology and industries change. How can you create a content strategy when you do not know what your buyers care about? Persona - a fictional characterization of a person in your target segment. The persona is based on the commonalities that you find of that particular segment. For example, is the buyer willing to take risks or have they been around a long time and want to leave behind a legacy? Find out your buyer's objectives, what they are responsible for, their obstacles, and what questions they ask during the buying process? When starting buyer persona interviews, start with your point of contact at that company and then interview the other people that were involved in the buying process. “If you write content that is not true to that persona, it won't engage them.” - Ardath Albee Take risks, if there is something you want to do, go do it. You do not know how much time you have.   Links: Marketing Interactions: https://marketinginteractions.com/ Twitter: https://twitter.com/ardath421 LinkedIn: https://www.linkedin.com/in/ardathalbee/ DX Summit: https://www.dxsummit.com/ Book - eMarketing Strategies for the Complex Sale: https://www.amazon.com/eMarketing-Strategies-Complex-Ardath-Albee/dp/0071628649/ref=sr_1_2?keywords=books+by+ardath+albee&qid=1568378317&sr=8-2 Book - Digital Relevance: Developing Marketing Content and Strategies that Drive Results: https://www.amazon.com/Digital-Relevance-Developing-Marketing-Strategies-dp-1137452803/dp/1137452803/ref=mt_hardcover?_encoding=UTF8&me=&qid=1568378346      Busted Myths: Personas can be created just from data. - This is NOT the case. Data only tells you the what, not the why. A marketer needs to understand the perspective of the buyer, why they made certain decisions, and what they care about. Data does not tell you all of that.

Nathan gives Katie a rundown of his favorite notes from Content Marketing World 2019, including advice from marketers Ardath Albee, Joe Pulizzi, Marcus Sheridan, and Scott Stratten, as well as content producers Mindy Kaling and Henry Rollins. Find out more at https://www.contentmarketingworld.com/. More helpful links:  Website: https://contentmarketinglounge.com/ Courses: https://contentmarketinglounge.thinkific.com/ Facebook: https://www.facebook.com/groups/contentmarketinglounge/

In this episode, CEO & B2B Marketing Strategist, Ardath Albee discusses her unique approach to creating well-rounded personas. We also discuss tips and tricks for what a persona should include and how to avoid common pitfalls for the ultimate content experience.

Ardath Albee of Marketing Interactions and Andy Crestodina of Orbit Media delve into the content marketing bottom-line in this week’s episode of Marketer-to-Marketer.Ardath, an evangelist for quality and empathy, points out the importance of knowing where to invest resources in developing strategic content: “Most of the investment is the front end. So, [you invest in building] the personas to develop the right content marketing strategy and then the story line, and developing all that content that creates the initial engagement that you can then build off of. Most of my clients already have the technology they just may not be using it the in most optimal way. But you have to have that foundation of the personas and the content and the story in order to put the rest of it together.” This foundation allows for the development of more impactful content.Andy is constantly gathering data to iterate and improve upon his results, including data to understand where high performing, in-depth content can help the SEO of a site and show value above your everyday blog post. “You're gonna have more of those traffic champions. And you're gonna find that you don't need to have a medium quality post every week. You might need to have a really in-depth post every two weeks. You'll get way more traffic with less effort because the Internet's not waiting for another medium quality blog post.”https://enterprisemarketer.com/podcasts/m2m/season-01-show-05/

Brand messaging must resonate with buyers to be effective. B2B marketing strategist Ardath Albee discusses why developing messaging before conducting buyer research is a bad idea. Episode 014.

Buyers personas today are missing two things: depth and context. Ardath Albee dives deep into the complexities of building usable personas developing engaging content.http://emktr.co/EMPC54BiographyArdath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She applies over 28 years of business management and marketing experience to help companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects into buyers.Social Media Links:LinkedIn: https://www.linkedin.com/in/ardathalbeeTwitter: https://twitter.com/ardath421Facebook: https://www.facebook.com/ardath.albeePersonal / Corporate Links:Website: http://marketinginteractions.com/ LinkedIn: https://www.linkedin.com/company-beta/985048/

Nadim chats with content marketing queen Ardath Albee about how to tell a great story, what today's marketers are getting wrong, and why Account-Based Marketing is nothing new.

Generating content without knowing who your audience really is can be creating content waste and costing your business. To implement a true strategy where you know who is really engaged with your brand, Personas expert, Ardath Albee shares her insights on what she’s seen from Fortune 1000 companies. Get industry tips, best practices, and mistakes to avoid when building your personas, on this episode of Content Marketing for the Future Podcast

As 2016 concludes, the biggest conversation that continues to occur is quality vs. quantity in content marketing. We need to continue to scale our content, but as Ardath says, “it isn’t about scaling content, it’s about scaling outcomes.”In this show, Ardath and I continue the conversation we started at Content Marketing World 2016 about what makes content great. I love how Ardath makes the point that scaling your content efforts isn’t about more, it is about performance. To come to that conclusion, you must think beyond the marketing department. With 30 years of experience in business management, Ardath explains how it all comes down to revenue. So to grow as marketers, we need to align our content objectives with measurable business results better over time. Stop reinventing the wheel with your content, and start refining your work using agile strategies like the ones we discuss in this show.The next time you go to produce a piece of content, ask yourself this question: Why it is important to produce this piece of content? For the business, for the customer, for the team. If you liked this show and the others, I would encourage you to give us a review and a 5-star rating on iTunes. It helps us in the podcast rankings. Even though it is a huge pain to get to the rating screen in the podcast app, we would very much appreciate your effort.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast-conference/mpb2b16-show-31-Ardath-Albee/ Additional Links:•iTunes: https://itunes.apple.com/us/podcast/enterprise-marketer-podcast/id1153750828 •Sharable Url: http://emktr.co/2gucZXW•Twitter: https://twitter.com/ardath421 •LinkedIn: https://www.linkedin.com/in/ardathalbee •Website: http://marketinginteractions.com/ •Digital Relevance – Book: http://amzn.to/2gGMqSf

B2B Buyer Personas and Jospeh Campbell's Hero's Journey: Ardath Albee - Matchcast 11.0 by Matchnode Digital Marketing

Ardath Albee is my favorite resource when it comes to persona development and the customer journey. The main reason is her depth of knowledge on the subject, but I like her, give it to you straight, approach to education. In this show, Ardath and I talk about the need for personas and how marketers can start creating effective personas for their content marketing efforts. Ardath gives some great examples of how to build content that is engaging with your personas and how to measure where the customer is in the journey, based on a comprehensive plan of attack.

In today’s episode, Ardath discusses marketing and sales alignment, starting the conversation with prospects, and why random acts of content marketing do not prevail.

Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, joins the Business of Story Podcast to discuss the importance of knowing your customers in a godlike way and the shift brands need to make to become relevant to their audiences. The Business of Story is sponsored by ACT!, Sigstr, and Zignal Labs. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. A company of just 100 employees sends 1,000,000 emails per year on average. What if you had a million new opportunities to engage your key customers and prospects? Sigstr opens up the marketing potential of employee emails. Learn 3 creative ways to unlock the power of email signatures: http://bit.ly/1P0bE9A Zignal Labs is a real-time cross-media story tracking platform to make your life easier to see relevant data and reach your customers where they are. Stay ahead of what the world thinks with a free trial at http://zignallabs.com/story   In This Episode Why your personas are critical to the complex B2B sell How the “pronoun shift” will have a profound impact on the relevance of your content What the Greek legend of Narcissus has to do with your brand Why it’s important to turn one-off campaigns into serial business stories for true customer engagements Tips to start creating your own buyer and customer personas Ardath’s Relevance Maturity Matrix and how to make the shift to being relevant in the marketplace Resources Ardath's Twitter, @ardath421 Ardath’s books, “Digital Relevance” and “eMarketing Strategies for the Complex Sale” Marketing Interactions Content to Conversion Conference, Feb 15–17 Robert McKee Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

The best marketing comes from adopting a Whats-in-it-for-the-audience attitude. Learn from Ardath Albee how to help your audience and grow your business using narrative and creative storytelling. ThinkLikeAJournalist.com See the show notes.

Digital Relevance: Developing Marketing Content and Strategies that Drive Results by Ardith Albee https://www.salesartillery.com/marketing-book-podcast/digital-relevance-ardath-albee

(Part Two) Turn your random white papers, articles and blogs into a solid, revenue-generating machine. Guest expert Ardath Albee shares her proven techniques for creating buyer-focused, contagious content. Part 2 – The Contagious Content Formula: What Marketers Get Wrong and How to Get . . . → Read More: MB5 – Transform Prospects into Buyers with Contagious Content – Ardath Albee

Turn your random white papers, articles and blogs into a solid, revenue-generating machine. Guest expert Ardath Albee shares her proven techniques for creating buyer-focused, contagious content. Part 1 – What You Should Know about Buyers…and Common . . . → Read More: MB4 – Transform Prospects into Buyers with Contagious Content – Ardath Albee

The B2B buying process has changed, and that means your marketing and sales tactics must also change. No longer can you simply say you're the leading provider. Buyers want you to prove it. Listen as Ardath Albee, author of eMarketing Strategies for the Complex Sale, explains why traditional sales prospecting and marketing methods no longer work and discusses tactics firms must use instead.