Podcasts about Generating

In this episode, we delve into the vital process of qualifying leads and how it impacts your sales success. We explore the different stages of the sales process, from generating traffic to converting leads into clients.  Join me as I break down some effective strategies for qualifying leads such as using surveys, applications, and paid discovery calls. You'll also learn how to address common pitfalls in the sales process and avoid wasting time with unqualified leads.  You won't want to miss out on this—tune in, engage with the right prospects, and take your business sales to the next level! KEY POINTS:  - Four stages of the sales process: - Stage 1: Generating traffic - Stage 2: Lead generation phase  - The difference between a lead and a prospect - Stage 3: Client conversion  - Stage 4: Qualifying action to be paid  - Ways to qualify leads in the sales process  - Criteria to identify qualifying leads: survey questions & paid discovery calls QUOTES:  "A prospect is someone who's been qualified through a process that determines they meet the criteria to become a client… Every prospect will be a lead, but not every lead will be a prospect." – Dr. Erica Jordan-Thomas "One of the criteria is you have to have a budget, right? If you don't, you're not a good fit for my services." – Dr. Erica Jordan-Thomas RESOURCES: [FREE] Don't miss my free 5-Day 7-Figure Business School and learn the blueprint to grow a seven-figure education consulting business. I'm going to teach you the psychology of a millionaire, how to identify million-dollar problems, package and price your offers, master my seven-figure sales process, and identify leads to pitch immediately. Click HERE to sign up now! [LIVE EVENT] Join us at Seven Figure Educator Live, a three-day event in Atlanta, Georgia, where you'll experience unparalleled support, community, and fellowship with your fellow educators. Click HERE to grab your ticket now and let's make magic happen together in Atlanta!  [FB COMMUNITY] Don't miss out on your chance to connect with other education consultants in our free public Facebook group! Click HERE and find your 7-Figure community today. Dr. Erica Jordan-Thomas  IG | @e_jordanthomas LinkedIn | @erica-jordan-thomas-ed-l-d-86314764  Facebook | @EJTConsultingLLC  Enjoyed this episode? Like, rate, and subscribe to the 7-Figure Educator podcast!  7-Figure Educator is produced by EPYC Media Network

Generating buzz might sound risky, but it can be the secret weapon your brand needs to thrive. Join me, Jon Gafford, as I unpack the surprising power of controversy in brand marketing. We'll dissect Jaguar's audacious ad campaign that had everyone talking, and I'll draw connections to the legendary New Coke saga from the 1980s. Discover how these bold moves, despite initial criticism, kept these brands in the spotlight, illustrating that sometimes, breaking the mold can yield the most dramatic results. With insights from the likes of Apple, this episode offers actionable strategies to keep your business at the forefront of public conversation, no matter how fast the news cycle spins. In the second half of the episode, I share my enthusiasm for our latest "Escaping the Drift" content. There's nothing as rewarding as connecting with our podcast community, and I hope you find as much value and excitement in the episode as I did. Stay engaged by visiting escapingthedrift.com for updates, and help us grow by leaving a five-star review and spreading the word. Let's continue to support each other and expand our reach as we chart new territories in the podcasting world.  

The new frontier emerging in AI is 3D world-generating models, where you input text, an image or a video and generate a modifiable 3D world. Plus, OpenAI launched two new updates today -- a better version of one of its models and a $200 per month pro tier.  

Brian on flips, wholesales, or coaching, OR interested in PPC fill out this form, check out this page - https://www.briandavila.co/home-7863Follow Brian on Instagram -   / thebriandavila  In this episode, Brian Davila sits down with real estate expert Michael McDonald to uncover the secrets to virtual wholesaling. We dive deep into actionable strategies for closing deals remotely, from mastering PPC (Pay-Per-Click) campaigns to leveraging cold calling and text marketing. Learn how to streamline your sales process, generate high-quality leads, and build a winning team through effective leadership. Whether you're a seasoned real estate investor or just starting in the world of real estate wholesaling, this episode is packed with insights on how to scale your business and maximize profits in the competitive real estate market.Topics include:• Proven virtual wholesaling techniques• Generating leads through PPC marketing, cold calling, and SMS campaigns• Optimizing your sales funnel for higher conversion rates• Essential leadership skills for building a successful real estate businessDon't miss this value-packed episode that will transform your approach to the real estate wholesaling game!---If you would like to work with Brian on flips, wholesales, or coaching, check out this page - https://www.briandavila.co/home-7863Follow Brian on Instagram - https://www.instagram.com/thebriandavila/Follow Wealthy Investor on Social Media: https://www.instagram.com/_wealthyinvestor https://www.tiktok.com/@_wealthyinvestor---

Clark Public Utilities approves its 2025 budget, focusing on reliability and clean energy transitions while keeping rates unchanged. Learn more at https://www.clarkcountytoday.com/business/clark-public-utilities-board-adopts-2025-budget-for-electric-generating-and-water-systems on www.ClarkCountyToday.com. #ClarkCountyWa #localnews #ClarkPublicUtilities #cleanenergy

In today's episode, Jason interviews Rick Burgess, CEO of Forms Logic. They delve into the origin of Forms Logic, a platform designed to streamline data collection and form processing for financial advisors. Rick explains the challenges firms face with legacy systems and the inefficiencies that arise from inconsistent data management. They explore the potential improvements in client onboarding, data handling, and operational efficiency that Forms Logic aims to address. The conversation also touches on broader issues in financial services, such as the difficulties in achieving industry-wide data standardization and optimizing processes for better client experiences.Key Highlights:00:11: Introduction to the podcast and overview of Forms Logic's purpose in the financial advisory sector.00:53:Rick Burgess presents a concise elevator pitch for Forms Logic.01:37: Discussion on Forms Logic's origins and how it evolved from solving internal inefficiencies.02:21: Challenges in financial service onboarding due to diverse forms and data requirements.03:08: Complexities of designing adaptable systems for financial services.03:58: The issue of inconsistent data formats among different brokerage platforms.04:50: Historical stagnation in document digitization and the lack of true innovation in client servicing.05:35: Generating efficiencies in processes through improved data handling.07:28: Describing the challenges in uniformity among client onboarding processes.08:09: Impact of platform variances on acquisition strategies in financial firms.09:45: The importance of understanding data landscape for effective CRM transitions.11:26: Industry challenges in creating a universal dataset in financial services.12:12: Exploring innovation potential in form processing and data normalization.13:53: The transition from paper to digital in financial record keeping.14:41: Innovative client onboarding methods that reduce dependency on traditional e-signatures.16:09: Potential efficiencies through universal datasets and streamlined processes.18:08: Customizability of processes and the balance between standardization and individuality.18:57: The potential drawbacks of retaining inefficient big producing advisors.19:38: Leveraging data to evaluate advisor and employee efficiency.Key Points:Evaluating advisor and employee performance through data can uncover hidden inefficiencies and optimize operations.The financial sector needs to move beyond traditional document formats to embrace true digital transformation.Adopting better data management systems can streamline operations and enhance client experience.Tweetable Quotes:"We make forms not suck." - Rick Burgess"Optionality is painful and expensive." - Jason Pereira"Firms need to evolve into data companies to truly innovate." - Rick BurgessResources Mentioned:Facebook – Jason Pereira's FacebookLinkedIn – Jason Pereira's LinkedInWoodgate.com – SponsorPodcast Editinghttps://www.formslogic.com/https://www.linkedin.com/in/itsalive/ Hosted on Acast. See acast.com/privacy for more information.

One of the leaders in the AI medical assistant space is Nabla. We've had a front row seat to their growth over the last year led by Alex Lebrun, Co-founder and CEO at Nabla. While at the HLTH 2024 conference in Las Vegas, we had a chance to catch up with Lebrun to hear about their growth as a company and how their product has evolved, from a solution focused on ambient clinical voice documentation to becoming a comprehensive AI assistant for clinicians. In the video, we ask Lebrun to talk about some of the major milestones they've reached including supporting over 45,000 physicians across 85 healthcare organizations, generating more than 8 million encounters with its AI medical assistant. He describes it perfectly when he says that it's no longer a nice idea or a pilot. With 8 million encounters, it's a full product that's making a significant impact in the lives of clinicians. Learn more about Nabla: https://www.nabla.com/ Health IT Community: https://www.healthcareittoday.com/

In this revealing and introspective episode of the Jeremy Awakens Podcast, Jeremy sits down with Tanner Chidester, an Internet entrepreneur who has generated over $100 million in sales. They dive deep into Tanner's personal and professional journey, tackling tough subjects like handling criticism, hiring and team management, finding balance between success and authenticity, and the complexities of modern relationships. Tanner shares raw insights about his experiences, struggles, and the profound lessons he's learned along the way. Whether you're an aspiring entrepreneur, a seasoned business owner, or simply someone looking for some real talk about the ups and downs of life, this episode is packed with valuable takeaways. Hosted on Acast. See acast.com/privacy for more information.

Te Papa has made $750,000 since it started charging international visitors an admission fee two months ago. The change came in during September to help fund rising energy, insurance, and staffing costs at the museum. Te Papa head of marketing and communications Kate Camp says New Zealand's tourism industry is a rich area with plenty of room for 'once-in-a-lifetime' experiences. "You're not here for a cheap and cheerful holiday, for most of our visitors." LISTEN ABOVESee omnystudio.com/listener for privacy information.

“The last thing that I'll say, and this is where I put a lot of pressure on myself as a founder, I put that same pressure on any founders listening, or if you sit in the sales or marketing seat, and it's this, you have to know, what are the pains and the barriers that your prospects are trying to overcome, what is it that they want to be educated on. And most importantly, what is it that you can teach? What is it that your audience wants to learn from you, and anyone, especially that's in B to B, if you can crack that nut, you can be really, really successful on LinkedIn.” Colin Hirdman Top Five Tips For Growing Your Network, Leads And Sales Through LinkedIn1.   Adopt the right philosophy 2.  Build the right audiences 3.  Activate your audience 4.  Implement a drip message campaign 5.  Leverage LinkedIn live streams TIME STAMP SUMMARY 01:28 Being authentic and genuine, having an educational mindset, and being willing to experiment06:39 Generating organic content on LinkedIn is extremely important11:32 Connections on LinkedIn, the benefits of mutuals and when to cancel a connection request16:10 LinkedIn live streams are an important tool for continuing the relationships  Where to find Colin?Website               https://www.rainmakergrows.com/ LinkedIn               www.linkedin.com/in/colinhirdman  Colin Hirdman Bio Since starting my first company a week after graduating from college, I realized I have a passion for creativity, new ideas and the challenge that start-ups provide. Currently focused on Rainmaker (https://rainmakergrows.com) and helping founders, sales executives, business coaches, etc. grow their network, leads, and sales through LinkedIn.I also volunteer and sit on the board of the MN Blockchain Initiative(https://www.mnblockchain.org/).

Generating the Power that Drives Motion

Former Pro Bowl tackle Lincoln Kennedy on the offensive line and winning the turnover battle, plus previews the Week 13 matchup against the Kansas City Chiefs on this edition of The Morning Grind.See omnystudio.com/listener for privacy information.

Download Chris's FREE E-Book on “How To Find Ultra High Net Worth Clients" from https://UHNWC.com/   Robb Fahrion (https://www.flyingvgroup.com/) is the architect of Digital Dreams and Co-Founder of Flying V Group. In the bustling heart of the digital realm, where innovation meets execution, Robb Fahrion stands as a beacon of visionary leadership and unparalleled expertise in holistic marketing strategy and SEO. As a founding partner of Flying V Group, Robb, alongside his brother Tyler and Brennan Smith, embarked on a journey in 2016 to not just create another digital marketing agency, but to forge a legacy of excellence and transformation for businesses across the spectrum. In this episode, Chris and Robb discuss: 1. How to Turn Stranger Connections into Lifelong Clients 2. Webinars That Convert 3. How to Use LinkedIn to Attract High-Value Clients 4. Mastering Email Drip Campaigns LinkedIn: https://www.linkedin.com/in/robbfahrion/  Twitter: https://x.com/robbfahrion  Instagram: https://www.instagram.com/robbfahrion Websites:Flying V Group:  https://www.flyingvgroup.com/ Fahrion Group Investments, Inc.:    https://www.fahriongroup.com/ Fee Free Pros: https://feefreepros.com/  Maximize your marketing, close more clients, and amplify your AUM by following us on:  Instagram:  https://instagram.com/ultrahighnetworthclients  TikTok: https://tiktok.com/ultrahighnetworthclients  YouTube: https://www.youtube.com/@uhnwc Facebook: https://www.facebook.com/UHNWCPodcast  Twitter: https://twitter.com/uhnwcpodcast  iTunes:  https://podcasts.apple.com/au/podcast/ultra-high-net-worth-clients-with-chris-brodhead/id1569041400 Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr Website: https://uhnwc.com  Work with us: https://famousfounder.com/fa  DISCLAIMER: This content is provided by Chris Brodhead for the general public and general information purposes only. This content is not considered to be an offer to buy or sell any securities or investments. Investing involves the risk of loss and an investor should be prepared to bear potential losses. Investment should only be made after thorough review with your investment advisor considering all factors including personal goals, needs and risk tolerance.

Generating the Power that Drives Motion

Generating the Power that Drives Motion

Generating the Power that Drives Motion

Explore the transformative power of YouTube videos in real estate with Sam Caudle, a pioneer in leveraging video content to enhance brand visibility and lead generation. Dive into their discussion on how Sam has skillfully used YouTube to not only draw a significant following but also convert viewers into genuine leads and clients. Learn from Sam's firsthand experiences and strategies in managing a small yet effective team, dealing with commission challenges, and maintaining high engagement across his digital platforms. The duo delves into the importance of branding and how a strong personal connection with the audience can lead to sustained business growth. Detailed insights include: Building and maintaining a successful YouTube channel for real estate. Techniques for converting video views into active business leads. Structuring a real estate team to maximize efficiency and client satisfaction. Timestamps & Key Topics: [00:00:00] - Introduction: Building a Brand with YouTube in Real Estate [00:01:16] - Generating and Managing Leads through YouTube [00:06:14] - The Role of Personal Branding in Real Estate Success [00:09:09] - Discussing Commission Strategies in Buyer-Oriented Markets [00:16:19] - Insights on Creating Engaging and Effective Real Estate Content [00:18:17] - The Impact of Consistent Branding and Audience Engagement [00:23:12] - Recap and Key Strategies for Leveraging YouTube in Real Estate

BUFFALO, NY - November 25, 2024 – A new #editorial was #published in Oncotarget's Volume 15 on November 12, 2024, entitled, “Visualizing radiological data bias through persistence images.” This editorial highlights a powerful tool called "persistence images," which could improve how medical imaging and artificial intelligence (AI) systems are developed and used. Authors Yashbir Singh, Colleen Farrelly, Quincy A. Hathaway, and Gunnar Carlsson from the Department of Radiology, Mayo Clinic (Rochester, MN), provide a detailed explanation of how persistence images uncover hidden biases and advance fairness in healthcare AI. AI is becoming a major part of healthcare, helping clinicians analyze X-rays, magnetic resonance imaging, and computed tomography scans. However, if the data used to train AI systems is biased, it could lead to unfair or inaccurate results. Derived from topological data analysis (TDA), persistence images transform complex medical scans into simple, stable visuals. These images make it easier to spot patterns or irregularities that could indicate bias. For example, they can reveal whether certain groups—such as patients of a specific age, gender, or ethnicity—are underrepresented in the data used to train AI systems. “The use of persistence images in radiological analysis opens up new possibilities for identifying and addressing biases in both data interpretation and AI model training...” This could help ensure that AI systems work equitably for all patient groups, resulting in more reliable diagnoses and better outcomes. In addition to detecting bias, persistence images also help filter out noise, or irrelevant details, from medical scans. This makes it easier for both AI systems and radiologists to focus on meaningful features in the images, improving overall accuracy. These insights help AI systems perform better and make more accurate, trustworthy decisions. Despite their potential, persistence images face challenges. Generating persistence images for large datasets demands substantial computing power, while integration into clinical workflows requires user-friendly tools and specialized training for healthcare professionals. As healthcare becomes more data-driven, tools like persistence images could transform how medical imaging is used. “By helping us visualize and address hidden biases, they can contribute to improved patient outcomes and more personalized healthcare delivery.” In conclusion, this editorial envisions a future where advanced mathematical tools like persistence images play a vital role in eliminating bias and improving patient outcomes. Integrating these tools into clinical workflows could enhance radiological analysis, setting new standards for accuracy and equity in healthcare worldwide. DOI - https://doi.org/10.18632/oncotarget.28670 Correspondence to - Yashbir Singh - singh.yashbir@mayo.edu Video short - https://www.youtube.com/watch?v=sQELv8oi3ew About Oncotarget Oncotarget (a primarily oncology-focused, peer-reviewed, open access journal) aims to maximize research impact through insightful peer-review; eliminate borders between specialties by linking different fields of oncology, cancer research and biomedical sciences; and foster application of basic and clinical science. Oncotarget is indexed and archived by PubMed/Medline, PubMed Central, Scopus, EMBASE, META (Chan Zuckerberg Initiative) (2018-2022), and Dimensions (Digital Science). To learn more about Oncotarget, please visit https://www.oncotarget.com and connect with us: Facebook - https://www.facebook.com/Oncotarget/ X - https://twitter.com/oncotarget Instagram - https://www.instagram.com/oncotargetjrnl/ YouTube - https://www.youtube.com/@OncotargetJournal LinkedIn - https://www.linkedin.com/company/oncotarget Pinterest - https://www.pinterest.com/oncotarget/ Reddit - https://www.reddit.com/user/Oncotarget/ Spotify - https://open.spotify.com/show/0gRwT6BqYWJzxzmjPJwtVh MEDIA@IMPACTJOURNALS.COM

Unlock the power of your current landlord base to grow your rent roll with this step-by-step guide. You can transform satisfied clients into enthusiastic advocates by nurturing meaningful relationships, initiating regular check-ins, and offering valuable incentives. Learn how to foster loyalty, secure referrals, and discover untapped opportunities within your network. With actionable scripts and proven strategies, this guide is your key to sustained growth and stronger client connections. Ready to outpace the competition? Dive in and start leveraging your clients' networks today!

TikTok isn't just for kids—it's a powerful tool for real estate professionals to generate leads and connect with potential landlord clients. With its advanced algorithm and instant content delivery, TikTok allows you to highlight landlord pain points, showcase your agency expertise, and grow your audience organically. This step-by-step guide includes four essential steps: setting up your account, creating engaging content, handling comments effectively, and staying consistent. Whether you're tackling FAQs or leveraging troll comments as creative opportunities, TikTok can boost your visibility and drive results. Ready to turn followers into referral fans and clients? Let's dive into this game-changing app that's taken the world by storm.

When planning for retirement, one of the biggest challenges is ensuring your money lasts as long as you do. But what's the best way to generate that income? Should you rely on interest and dividends, or sell off shares as needed? In this episode, we break down the key differences between the income method—earning from interest and dividends—and the withdrawal method, which involves selling shares to fund your expenses. If you're a regular listener, you probably know which strategy we strongly advocate. Tune in to learn why creating a sustainable income stream can provide more stability, protect your principal, and give you greater financial peace of mind throughout retirement. >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>  LET'S CONNECT Show website: https://www.providencefinancialpodcast.com Find us at: https://www.providencefinancialinc.com Get to know Anthony: https://anthonysaccaro.com Anthony's book: https://morelifethanmoneybook.com Amazon Author Page: https://amazon/author/anthonysaccaro YouTube: https://www.youtube.com/c/AnthonySaccaro/featured Radio: https://www.providencefinancialradio.com Yelp: https://www.yelp.com/biz/providence-financial-and-insurance-services-inc-woodland-hills Facebook: https://www.facebook.com/Providence.FinancialInc/ Twitter: https://twitter.com/AnthonySaccaro LinkedIN: https://www.linkedin.com/in/anthonysaccaro/

In this episode of Add To Cart, we chat with Grace Brennan, Founder and CEO of Buy From The Bush, the platform connecting rural creators with global shoppers. From jewellers showcasing at Paris Fashion Week to artists landing commissions in Hollywood, Grace reveals how storytelling and partnerships with brands like PayPal and Meta turned this grassroots movement into a $14 million success. Discover how Grace champions small businesses and why she believes our rural communities deserve to be celebrated every single day.This episode was brought to you by:Deliver In PersonShopify PlusAbout your guest:Grace Brennan is the Founder and CEO of Buy From The Bush, an innovative online platform connecting rural makers, creators, artists, and retailers with global customers. Born from the adversity facing Australia's rural economy during the 2019 drought, Buy From The Bush has become a movement connecting small rural businesses with urban shoppers through storytelling and social media. Generating over $14 million in sales, Buy From The Bush has spotlighted hidden rural talent, empowered countless women and proven that creativity thrives even in adversity. With a natural instinct for action and a collaborative spirit, Grace champions meaningful partnerships to ensure rural communities are valued and celebrated—not just in times of crisis, but always.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Lucas Sherraden hosts top real estate agent James Adams on the Built HOW Podcast. James recounts his fascinating journey from professional pool player to successful team owner in Brooksville, Florida. He discusses the challenges of building a real estate team, emphasizing the importance of documenting systems, understanding individual motivations, and providing a consistent experience. James shares insights on leadership and the significance of removing comparisons and focusing on creating meaningful impacts beyond financial gain. Tune in for a compelling exploration of real estate growth and leadership. Connect with James at https://www.ageofexp.com/ ---------- Visit www.builthow.com to sign up for our next live or virtual event.   Part of the Win Make Give Podcast Network

Building a business that generates millions requires more than just ambition—it demands the right team. In this episode, I share how I built a lean team of seven core experts who transformed my business with their skills, creativity, and alignment to my vision. We'll unpack the strategy behind assembling a powerhouse team that delivers results, fosters collaboration, and creates a foundation for sustainable growth.From operations to social media management and beyond, I'll break down the essential roles every business needs to thrive. Plus, I'll share tips on recruitment, retention, and how to ensure every team member aligns with your business goals. If you're ready to create a team that not only supports your success but enhances your joy in running your business, this episode is for you!Here are the highlights:(3:16) The Role of Team Members in Business Success (4:42) Strategic Recruitment and Team Retention (5:19) Aligning Actions with Business Objectives (7:30) Building a Robust and Efficient Team (9:22) Concrete Steps for Building a Highly Effective Team Connect with Dawn:Instagram @dawnmcgruer @dawnofanewerapodcast Facebook https://www.facebook.com/dawnamcgruerLinkedIn https://www.linkedin.com/in/businessconsort/Web www.dawnmcgruer.comThis podcast uses the following third-party services for analysis: Podkite - https://podkite.com/privacy

Dreaming of Thanksgiving leftovers... An odd turn, a weird accusation... Cleaning Out the Soundfridge!   See omnystudio.com/listener for privacy information.

Electricity demand is growing, weather events are worsening, and variable renewables make up a larger share of supply. The grid needs flexible generating resources. But with a years-out supply chain, where do we turn? Two manufacturers of flexible generating technology – Wärtsilä and Mainspring Energy – outline innovation and options for co-ops in this episode of Power Plays.

In Episode 348 of Acquisitions Anonymous, we dive into a fascinating e-commerce deal: an Amazon FBA health and wellness supplements business. This business generates over $1M in annual EBITDA while operating just 15 hours a week. With its concentrated revenue from three SKUs and heavy reliance on Amazon as a channel, we explore the risks and rewards of acquiring such a focused operation.

This week, Eric Vallee from Silver Fox MKE joins us to explore SEO and strategies for boosting your website traffic. He and Dave discuss effective tips for driving visitors to your site, optimizing your Google Business Profile, and the impact of AI on websites in recent years.

Send us a textReady to turn on the metaphorical (and literal) OPEN SIGN in your business so you can welcome endless referrals of ideal clients?That's exactly what you're going to learn how to do in this MVP episode.The Profitable Nutritionist® Program student Annika Taylor is sharing her 3 most efficient business strategies that quickly took her holistic nutrition practice from brand new to a thriving, referral-fueled machine.Along with those 3 juicy strategies, she also shares:How she changed her offer and exactly what she charges and includes for her clientsThe 2 most lucrative marketing outlets she has usedHow she knew it was time to leave her 9-5 job and start her own health and wellness practiceYou are going to get so many gems from this episode...(And you can join Annika inside The Profitable Nutritionist® Program December 5th-11th 2024 when enrollment opens up for the final time this year.)Enjoy!Connect with Andrea Nordling:

In Episode 348 of Acquisitions Anonymous, we dive into a fascinating e-commerce deal: an Amazon FBA health and wellness supplements business. This business generates over $1M in annual EBITDA while operating just 15 hours a week. With its concentrated revenue from three SKUs and heavy reliance on Amazon as a channel, we explore the risks and rewards of acquiring such a focused operation.

The Mediation Process Source: Chapter 6, "The Mediation Process", from a legal podcast focused on teaching law students and legal professionals about mediation. Main Themes: Mediation as a collaborative alternative to adversarial legal processes: The chapter emphasizes the value of mediation in resolving disputes through communication, cooperation, and consensus-building, contrasting it with traditional litigation. The importance of understanding each stage of the mediation process: The chapter breaks down the mediation process into five distinct stages, highlighting the specific goals and techniques employed in each. Developing essential mediation skills: The chapter emphasizes the key skills needed for effective mediation, including active listening, empathy, reframing, creative problem-solving, and managing emotional dynamics. Most Important Ideas and Facts: Stage 1: Convening Parties Pre-mediation interviews: Conducted to gather information, understand perspectives, assess willingness, and identify potential power imbalances. Establishing ground rules: Emphasizing respect, active listening, and confidentiality to create a safe and productive environment. Mediator's role as facilitator: Clarifying that the mediator does not make decisions but guides the process towards solutions. Quote: "The mediator's initial role is to bring all the disputing parties to the table—both literally and metaphorically. This stage can present significant challenges, as individuals embroiled in conflict often harbor hesitation or mistrust." Stage 2: Opening Statements Providing space for each party to feel heard: Allowing parties to express their views and desired outcomes, reducing tension and validating their experiences. Active listening and managing emotions: The mediator uses techniques like summarizing, paraphrasing, and reflective listening to ensure understanding and maintain a constructive tone. Quote: "Mediators are also mindful of the emotional dynamics during opening statements. Tensions can flare, and emotions can become overwhelming. The mediator must intervene when necessary to ensure that the tone remains constructive." Stage 3: Exploration of Issues Moving from positions to interests: Delving deeper into the "why" behind the dispute to uncover underlying needs, fears, and values. Open-ended questions and reframing: Encouraging deeper understanding and transforming negative statements into constructive dialogue. Quote: "Exploration moves the conversation from the positions (the "what") to the interests (the "why")." Stage 4: Negotiation of Solutions Brainstorming and evaluating options: Generating creative solutions and collaboratively assessing their feasibility and ability to meet each party's interests. Considering BATNA: Encouraging parties to consider their best alternatives to a negotiated agreement, motivating compromise. Quote: "The mediator's role during this stage is to foster creativity and collaboration. They encourage the parties to think outside the box and consider multiple options that could satisfy everyone's interests." Stage 5: Closure Formalizing agreements and ensuring clarity: Summarizing key points, clarifying ambiguities, and potentially drafting a memorandum of understanding or settlement agreement. Restoring relationships and planning for the future: Acknowledging progress, reinforcing positive steps, and potentially discussing follow-up actions to ensure lasting resolution. Quote: "Closure is not just about formalizing an agreement—it is also about restoring relationships." Overall Takeaways: Mediation is a valuable and increasingly important tool for resolving disputes in various legal contexts. Effective mediation requires a combination of legal knowledge, strong interpersonal skills, and a genuine commitment to facilitating understanding and collaborative solutions. Mastering the stages of the mediation process and developing the necessary skills can benefit both legal professionals and society as a --- Support this podcast: https://podcasters.spotify.com/pod/show/law-school/support

Housing in the United States has come to be known as a panacea problem. Gone are the days when tossing the graduation cap meant picking up the keys to a front door, and the ripple effects of unaffordable housing stretch across society: poor social mobility, smaller families, worse retirement-readiness, just to name a few.Today on Faster, Please — The Podcast, I talk to Bryan Caplan about the seemingly obvious culprit, government regulation, and the growing movement to combat it.Caplan is a professor of economics atGeorge Mason University. His essays have been featured in the New York Times, Wall Street Journal, Washington Post, and TIME Magazine. He is editor and chief writer of theBet On It Substack, and is the author of several books, including Build, Baby, Build: The Science and Ethics of Housing Regulation.In This Episode* America's evolving relationship with housing (1:31)* The impact of regulation (3:53)* Different regulations for different folks (8:47)* The YIMBY movement (11:01)* Homeowners and public opinion (13:56)* Generating momentum (17:15)* Building new cities (23:10)Below is a lightly edited transcript of our conversation. (Note: This was recorded just before the presidential election.)America's evolving relationship with housing (1:31)The main thing that changed is that we've seen a long-run runup of housing prices. Pethokoukis: What was going on with housing prices and housing affordability from the war to the 1970s? Was it kind of flattish? People were recovering from the Great Depression; what was going on then?Caplan: Yeah, it was quite flat, so there were decades where we had rapidly expanding population, the Baby Boom, and markets were working the way that markets normally do: You get demand going up, raises prices in the short run, but then that means the prices are above the cost of production, and so you get entry, and you build more until prices come back down to the cost of production. That's the way markets are supposed to work!I don't know how people thought about their homes in the late '40s, '50s, and '60s, but did they view them as, “This is our primary investment,” or did they view them more as a place to live? Were there any expectations that this was their retirement plan?I honestly don't know. I don't remember reading anything about that. I grew up in Los Angeles where in the '70s and '80s people already had some sense of, “Your home is an important retirement vessel,” but it is plausible that when you are going back to earlier decades, people did have a different view.I've often heard Americans say that Japanese don't think about their homes as retirement vessels, but I've never talked to anyone in Japan to assure me this is so, so I don't know.But that scenario changed.It did.How did it change and are we confident we know why it changed?The main thing that changed is that we've seen a long-run runup of housing prices. Depending upon what series you're looking at, the runup might be starting in the early '70s or the early '80s, but in any case, there was what economists would call a structural break where a series that was generally flat over the long term started rising over the long term. There have been a few times when prices fell back down, like after the Great Recession, but now, inflation adjusted, we are higher than the peak right before the Great Recession.Now, is that the same as affordability? Because I assume incomes could be going up, so has it outpaced median income over that period?Probably not, although it's in the right ballpark, and maybe.One thing you can say is, well, there's regulation before, there's regulation after, so how can you go and blame the rise on the regulation?The impact of regulation (3:53)I would like to blame regulation. Intuitively, that makes sense to me, but I suppose we need more than intuition here.. . . there's a lot of regulation almost everywhere a lot of people live.I would say that we do have very good evidence that regulation is indeed to blame. If you look at it very quickly, you might say, “Well, there was regulation before; it didn't seem to matter that much.” The answer to this really was death by a thousand cuts, where we just piled regulation on regulation, but also where regulations that have been interpreted mildly before started being interpreted strictly afterwards.How do we know that it really is regulation? The easiest thing to do is just to look at the strictness of regulation in different parts of the country, and you can see that there are some places that are crazy strict and the prices are crazy high. There's other places where the regulation is a lot lighter and even though they're getting plenty of population increase, they nevertheless do not have these long-run rises.So the contrast between the Bay Area and the Texas Triangle is very strong. So these are both areas that, in some sense, they are growth areas, a lot of tech there, but the Bay Area has seen very little rise in the amount of housing and massive increase in prices, whereas Texas has, in contrast, seen a large rise in the number of houses and very low rises in the price of housing.The main method that economists have used in order to disentangle all this is it really starts with trying to figure out: What is land that you are not allowed to build anything on worth? So just think about whatever your excess land is in a single-family area, you're not allowed to put another structure there, you can put a volleyball court or something like that. So you just find out, well, what is land where you can't build anything worth? And usually, even in a good area, that land is not worth much. If you can't build on it, it's like, I guess we can put some grass, but that's not that good. Then the next step is to just go to a construction manual and to see what the cost of construction is in a given area and then compare it to the price. This is a quite reasonable approach and it has gotten better over time because data has gotten better.The main thing is that Joe Gyourko, who's been working on this for about 20 years, in his last big paper, he got data on actual vacant lots, and so you can see, this is a vacant lot, usually because you just can't build anything on it, can't get the permission, and as a result of this, he's also able to find out, how bad does the regulation get as you move away from the city center. We've got details like Los Angeles looks like it's regulated out to the horizon. You've got 50 miles away from downtown LA and it's still pretty bad regulation. On the other end, a city like Chicago is very regulated in the downtown, but 30 miles out, then there's not that much effect anymore.The punchline of all this work is that there's a lot of regulation almost everywhere a lot of people live. If you want to go and build a skyscraper in the middle of nowhere in Kansas, you could probably do it, but you wouldn't want to build a skyscraper in the middle of nowhere in Kansas, that defeats the whole purpose of building a skyscraper.That leads to two questions: The first question is, just to be clear, when we're talking about regulation, is it single-family homes versus multifamily? Is it also the coding, what the home has to be made out of? Do the walls have to be so thick, or the windows? What are we talking about?The honest answer is that most economists' estimates are just giving you an estimate of all regulation combined with a considerable agnosticism about what actually are the specific regulations that matter. There are other papers that look at specific kinds of regulation and come up with at least very credible claims that this is a big part of the puzzle.The main things that matter a lot in the US: We've got height restrictions — those matter in your biggest, most expensive cities; you can just look at a place like Central Park or get a helicopter shot of San Francisco and say, don't tell me you can't build more stuff here. There's endless room to build more stuff here as long as you can go vertically.It's also very standard to say that you are only allowed to have single-family homes in most residential land in the US, it's just zoned single family only, so you just are not legally allowed to squeeze in a larger number of dwellings.Then you've got, even with single-family regulation, it's very standard to have minimum lot sizes, which just says that you've got to have at least like an acre of land per house, which, whenever I'm speaking in metric countries, I'm always telling, what is that . . .? It's a lot. It's a lot of land, and the amount of land that's normally required has gone up a lot. One-acre zoning in the past would've seemed crazy. Now plenty of places have five-acre zoning. You could obviously just squeeze way more houses in that space. And what is clear is that builders normally build the absolute maximum number they're allowed to build. Anytime someone is going up to the very border of a rule, that is a strong sign the rule is changing behavior.Different regulations for different folks (8:47)Very rarely did someone sit around saying, “You know what's great about Texas? Our lack of housing regulation.”Why are these rules different in different places? That may be a dumb question. Obviously San Francisco is very different from Texas. Is the answer just: different places, different people, different preferences? Do we have any idea why that is?Matt Kahn, who is based in Los Angeles, he's been I think at UCLA and USC, he's got a very good paper showing, at least in California, it's the most progressive left-wing places that have the worst regulation, and it just seemed to be very philosophical. On the other hand, I spent a lot of time during Covid in Texas. Very rarely did someone sit around saying, “You know what's great about Texas? Our lack of housing regulation.” It's not so much that they are opposed to what's going on in California, it just doesn't occur to them they could be California.In a way, you might actually get them to be proud about what they're doing if you could remind them, “Oh, it's really different in California,” and just take them on a tour, then they might come back and say, “God bless Texas.” But it's more of, there's the places where people have an ideological commitment to regulation, and then the rest of the country is more pragmatic and so builders are able to get a lot more done because there just aren't fanatics that are trying to stop them from providing the second most basic necessity for human beings.Now, this is all striking because the YIMBY [Yes In My Backyard] movement, and my book Build, Baby, Build — I definitely think of that as a YIMBY book. My goal is to make it the Bible of YIMBY, and it's in comic book form, so it's a Bible that can be read by people starting at age five.In any case, the YIMBY movement is definitely left-coded. People that are in that movement, they think of themselves as progressives, usually, and yet they are just a small piece of a much broader progressive coalition that is generally totally hostile to what they're doing. They are punching above weight and I want to give them a lot of credit for what they've been able to accomplish, and yet, the idea that YIMBYs tend to be left-wing and therefore they are the main people that are responsible for allowing housing is just not true. Most places in the country basically don't have a lot of pro- or anti-housing activism. They just have apathy combined with a construction industry that tries to go and build stuff, and if no one stops them, they do their job.The YIMBY movement (11:01)Who the hell decided that was a good idea that everybody should have an acre of land?I want to talk a bit more about the economic harms and benefits of deregulation, but if I was a center-left YIMBY, I would think, “Oh, I have all kinds of potential allies on the right. Conservatives, they hate regulation.” I wonder how true that is, at least recently, it seems to me that when I hear a lot of conservatives talking about this issue of density, they don't like density either. It sounds like they're very worried that someone's going to put up an apartment building next to their suburban home, YIMBY people want every place to look [the same] — What's the home planet in Star Wars?Coruscant.Yeah Coruscant, that that's what the YIMBYs want, they want an entire planet to look like a city where there's hundreds of levels, and I'm not sure there's the level of potential allyship on the right that center-left YIMBYs would want. Is that a phenomenon that you've noticed?I actually I have a whole chapter in Build, Baby, Build where I try to go and say we can sell these policies to very different people in their own language, and if they actually believe their official philosophy, then they should all be coming down to very similar conclusions.I think the main issue of center-left YIMBYs talking to people who are right wing or conservative, it's much more about polarization and mutual antipathy than it is about the people on the right would actually object to what they're hearing. What I say there is there are certain kinds of housing regulation that I think the conservatives are going to be sympathetic to. In particular, not liking multifamily housing in suburbs, but I don't really think there is any conservative objection to just allowing a lot more skyscrapers in cities where they don't even go. There's not going to be much objection there and it's like, “Yeah, why don't we go and allow lots of multifamily in the left-wing parts of the country?”But I think the other thing is I don't think it's really that hard to convince conservatives that you shouldn't need to have an acre of land to go and have a house. That one, I think, is just so crazy, and just unfair, and anti-family, you just go and list all the negative adjectives about it. Did you grow up in a house on a one-acre lot? I didn't! Who the hell decided that was a good idea that everybody should have an acre of land? Wouldn't you like your kids to be able to walk to their friends' houses?A lot of it seems to be that government is just preventing the development of something that people would actually want to live in. I remember when my daughter finally made a friend within walking distance, I wanted to light a candle, hallelujah! A child can walk to be friends with a child! This has not happened in all my years! But that was the normal way things were when you'd be on a quarter-acre or a third of acre when I was growing up.Homeowners and public opinion (13:56)People generally favor government policies because they believe . . . the policies are good for society.If someone owns a house, they like when that price goes up, and they might see what you're saying as lowering the price of homes. If we were to have sort of nationwide deregulation, maybe deregulation where the whole country kind of looks like wherever the lightest-regulated place is. People are going to say, “That's bad for me! I own a home. Why would I want that?”Lots of people think this, and especially economists like this idea of, of course we have all this regulation because it's great for homeowners; homeowners are the main wants to participate in local government. Sounds likely, but when we actually look at public opinion, we see that tenants are strong advocates regulation too, and it's like, gee, that really doesn't make any sense at all. They're the ones that are paying for all this stuff.But it does make sense if you switch to a much simpler theory of what's going on, which fits the facts, and that is: People generally favor government policies because they believe —underscore believe — the policies are good for society. So many people from the earlier decades say, “Oh, all those Republicans, they just want tax cuts.” Now we're finally at the level where Republicans are poorer than Democrats. It's like, “Yeah, I guess it's getting a little bit hard to say that people become Republicans to get tax cuts when they're the ones paying lower taxes.” How about there's an actual disagreement about what policies are good for society, which explains why people belong to different parties, support different policies.So most of what I'm doing in Build, Baby, Build is trying to convince people, look, I'm not impugning your motives, I don't think that you're just favoring whatever policies are selfishly best for you. I think that whatever policies you're into are ones that you think are genuinely good for your community, or your area, or your country, but we are not thinking very well about everything that's going on.So part of it is that a lot of the complaints are just overblown or wrong, but another thing is that generally we base a regulation purely on complaints without any thought of any good thing that we might be losing. I make a big deal in the book about how, if you don't want to have noise, and traffic, and pollution, it's really easy — just move to some remote part of the country and you solve all those problems; yet hardly anybody wants to do that.Why are people staying in congested areas with all these problems and paying a lot of extra money for them? Many of these people now have telework jobs, they don't even have a job reason to stay there. And the answer's got to be, there's just a bunch of really good things about living near other people that we hardly ever talk about and which have no political voice. There's almost no one's going to show up in a meeting and [say], “I favor this because I want there to be more commercial opportunities. I favor this because I want there to be more social opportunities, more cultural opportunities, more economic opportunities,” and yet these are all the reasons why people want to live near other people. So we have a set of regulation just based upon complaints: complaints which are generally out of context, not quantified. So we just see that people are willing to pay a lot of money for the package of living in an area with a bunch of other people, so that's got to mean that the good of other people exceeds the bad of the other people; otherwise, why aren't you living out in the middle of nowhere?Generating momentum (17:15)The sad truth is that symbolic issues are much more likely to get people excited, but this is something that determines the quality of life for most people in this country.When I read the book, and I read a really good New York Times essay —Would that be my essay, Jim?I think it is your essay! In fact, it was, I should have been clearer on the author of that essay. The brilliant Bryan Caplan was the author of that essay.If you look at the potential benefits on inequality, there's environmental impact, maybe people are really worried about birth rates, it really seems like housing really is sort of the “everything problem.”Panacea problem, or the “housing theory of everything.”It really does. I think the current election season, it's probably the most I've heard it talked about, and not really talked about very much.And thoughtlessly. Spoken of thoughtlessly.To me there seems to be a lot more — I'll use a nice think tank word — there's been a lot more ideation about the issue in recent years, and maybe it's only now kind of breaking through that filter where politicians start talking about it, but boy, when you look through what you've written about it, it seems like it should be a top three issue that politicians talk about.The sad truth is that symbolic issues are much more likely to get people excited, but this is something that determines the quality of life for most people in this country. It's the difference between: Are you going to keep living with your parents until you're 30, or are you going to be able to afford to get your own place, start your own family? And again, it's one where older people remember how things used to be, and the idea of, well, why can't things just be like that? Why can't it be that a person who gets out of college can go and immediately afford to get a pretty good house?At AEI, Mark Perry, for example, who is one of your colleagues, I think probably a remote colleague, he has done stuff on how new houses are better and so on, and that's also true, so I don't want to go and act like there's been no progress at all. But still, of course a lot of people are not moving into those new houses, they're moving into old houses, which are the same as they were in the past, but just way more expensive if you want to go and live in that areaThe other thing that is worth pointing out is that it's really temping to say, well, of course housing naturally gets more expensive as population rises. The period after World War II that we were mentioning, that's the Baby Boom era, population was rising at a much faster rate then than it did now, even counting immigration, and yet prices were much flatter because we were able to just go and legally build way more stuff.I feel like you feel like you need to drive home the point about demand not being met by supply for this artificial reason: regulation. Even though, to me, it seems utterly natural and a classic case, people struggle to come up with alternative reasons that it's really not that. That it's because of . . . there's private equity firms buying up all the homes, or the reason apartment rents go up is because there's a cabal of apartment owners . . . They look for these other reasons, and I don't quite get that when there seems to be a pretty obvious reason that we theoretically know how to fix.Some of these other stories, they are half-truths, but they're not helpful. So the thing of, “Gee, if we just shut down tourism and letting foreign buyers buy stuff here, then demand will be lower, and prices will be lower, and we won't need to build anything new.” And it's like, do you realize what you're saying? You're basically saying that you want to destroy one of your best export industries.If people around the world want to go and buy houses in your area, why do you want to turn them away instead of saying, cha-ching, let's capitalize on this by building a ton of housing for them? If there's a lot of tourists that want to go and rent a place in your area, why is it you want to go and strangle the market, which obviously it's a great industry — Build stuff and rent it to people, and it's not like there's some fixed amount unless the law says it must be fixed.One benefit I didn't mention was social mobility where we need people, if they want to be able to move towards high-wage, high-productivity cities, to find good jobs, and then not have the wages of those good jobs mostly gobbled up by housing costs. That kind of circulation system, if that's the right phrase.Certainly in some parts of the country, that has just been stopped and that has been a traditional way people move up the ladder.We've got very good data on this. In earlier periods of US history, there was basically a foolproof way for someone in a low-income part of the country to get a big raise, and that was just to move. Steinbeck's Grapes of Wrath not withstanding, this almost always works. It wasn't normally the case that you starve to death on your way to California from Oklahoma. Instead, normally, it's just a simple thing: You move from a low-wage area to a high-wage area and you get a lot more money, and you get a much higher take-home salary. But then in those days, there was not much difference in housing prices between different areas of the country, and therefore you would actually have a rise in not just your paycheck, but your standard living.Now it's still true that you can get a rise in your paycheck by moving to the Bay Area. The problem is your standard of living, if you're coming from Mississippi, will generally crash because the housing cost eats up much more than 100 percent of the raise.I remember I had a colleague who had a son who was an investment banker in the Bay Area. He and his wife were sharing a small apartment with two roommates, and it's like investment bankers can't afford apartments! Things have gotten out of hand, I think we can say with great confidence now.Building new cities (23:10). . . politics is an area where there's a lot of ideas where it's like no one's trying it, it must be because it wouldn't work if tried, and then someone tries it with a little panache, or a little twist, and it catches on, and you're like, alright, maybe that's the real story.Should we be building new cities somewhere? I think former President Trump has talked about this idea that we, is that something you've thought about at all?Yes. I didn't put it into the book, but when I was writing up some follow-up posts on things that I wished I would've talked about, or just more speculative things, I do have some friends who are involved in that project to go and build a new city in the Bay Area. I hope it works.There is always the problem of there's almost always going to be some existing people where you want to build your new city, and then what do you do about them? You can try buying them out. There is this holdout problem, a few people are going to stay there and say, “I'm not going to sell.” Or you could just go and do what happened in the movie Up: We'll buy everybody around you, and if you don't like it, too bad.But on the other hand, it may be that activists will put a stop to your plan before you can get it off the ground. So in that case, it was going and selling off empty federal or state land, which we have in abundance. If I remember, I think that 23 percent of the land of the United States is owned by the federal government. Another 10 percent is owned by state governments. And even if you subtract out Alaska, there's still a ton. If you look at the map, it's really cool because you might think, “Oh, it's just that the government owns land no one in the right mind would want.” Not true.Desert land in Nevada next to Area 51 or something.Virtually all of Texas, even those western deserts, are privately owned. I've driven through them. Have you ever driven through West Texas?I have.Alright, so you're there and you're like, “Who wants to own this stuff?” And it's like, well, somebody at whatever the market price is considers this worth owning, and as to whether it's for mineral extraction, or for speculation on one day it'll be worth something when the population of Texas is greater, or they're going to do ranching there, I don't know. But it is at a price someone is willing to go and own almost every piece of land.What the map really shows is it was ideology that led all this land to be held by the government. It's basically the ideology of conservation that we hear about. You get John Muir and Teddy Roosevelt, and as a result, they didn't just wind up protecting a few really beautiful national parks, they wind up putting millions of square miles of land off-limits for most human use.Again, when the population of the country is lower, maybe it didn't even matter that much, but now it's like, “Hey, how about you go and sell me a hundred square miles so I can put a new city here?” The idea that an Elon or Zuckerberg couldn't go and just say, “I'm putting a pile of money into this. I'm going to build a new city and have a decent chance of it working.” Maybe it would be just a disaster and they waste their money. Then more likely I think it's going to be like Seward's Folly where it's like, “What's the point of buying Alaska?” Oh, actually it was fantastic. We got a great bargain on Alaska and now it is an incredible, in hindsight, investment.As we were talking, I started thinking about Andrew Yang who ran for president, I think that was in 2020, and he had one issue, really: Universal Basic Income. He thought that he had found an issue that was going to take him to the White House. It did not.I kind of think if you were going to have a candidate focus a lot on one issue, this would not be a bad issue, given how it touches all these concerns of modern American society.As an economist, I always hesitate to say that anyone who is a specialist in an area and is putting all their resources into it is just royally screwing up. At the same time, politics is an area where there's a lot of ideas where it's like no one's trying it, it must be because it wouldn't work if tried, and then someone tries it with a little panache, or a little twist, and it catches on, and you're like, alright, maybe that's the real story.Just to give Trump credit where credit is due, there's just a lot of things that he said that you would think would've just destroyed his candidacy, and instead it seemed like he came out and he was more popular than ever. Maybe he just saw that there were some ideas that are popular that other people didn't realize would be popular.Now I'm not optimistic about what he's going to do about housing, although anytime he says one good thing, it's like, I don't know, maybe he'll just get fixated on that, but more likely ADHD will kick in, unfortunately.But just to go and allow one new laissez-faire city to be built on federal land in some non-crummy area of the country — just as a demonstration project, the value of that would be enormous, just to see, hey, there's no reason why you can't have spacious, cheap homes in a really nice area that is not that remote from the rest of the country. Just imagine the airport you could build there, too — before all the noise complaints. You probably know about the noise complaints against Reagan Airport and how one single guy filed over half the complaints. It's like, how are we going to build anything? 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Inbound lead generation can be the difference between a thriving consulting business and a stagnant one. In this episode, Melisa Liberman breaks down the essential strategies to attract leads who actively seek out your expertise, so you can spend more time on meaningful work and less on chasing down potential clients.You'll learn the prerequisites to drive inbound leads effectively, develop the right mindset, and get actionable steps you can start implementing today. If you've been wanting to bring in more business without the constant hustle, this episode is your roadmap.In This Episode:The definition and importance of inbound leads for consultantsThree key prerequisites for creating a sustainable inbound lead generation systemFive mindset shifts that foster successful inbound strategiesPractical examples of inbound lead generation tailored to consultantsFive steps to put these strategies into action immediatelyListen now to unlock the potential of generating inbound leads for your independent consulting business.Companion Resource:

Working with sellers has always been the cheat code to a profitable real estate business. With recent changes to the real estate transaction, we can't succeed without generating more listings.   But even if working buyers and sellers was exactly the same, I'd still double down on sellers. Here's why… Listing appointments bring higher chances of closing deals, faster turnaround times, and more scalability to our businesses. Better yet: seller appointments create opportunities for flips and investment deals - income streams that can lead to long-term wealth and passive income.  If you're not making consistent seller appointments a top priority, you're limiting your income potential and putting unnecessary strain on your business.  Why is it better to spend most of our time in front of sellers instead of chasing unpredictable buyers? What strategies can you use to generate more seller appointments?  In this episode, I discuss the importance of seller appointments and reveal actionable strategies for helping agents generate these valuable leads consistently.    Things You'll Learn In This Episode  -Why listing leads outperform buyer leads  Generating seller appointments gives agents a greater chance of securing listings over buyers. How can shifting your focus to listings boost your income and reduce wasted time? -Improving seller appointments through impressions Consistent impressions across various channels are key to booking seller appointments. What methods can you use to maximize impressions weekly? -Scaling your business through seller appointments  With a steady flow of seller appointments, agents can unlock more flip opportunities, boost income, and work towards passive wealth. How do top agents build passive income from a seller-based model?     About Your Host Tom Cafarella is a real estate investor, agent, coach and entrepreneur who helps real estate agents achieve financial freedom through investing. Agent Investor is the only brand that helps real agents get off the real estate roller coaster and start building wealth by investing in real estate.

In this episode, Emma sits down with Frenchie Ferenczi, a business consultant helping entrepreneurs cut through the clutter, take consistent action, and grow their reach and revenue. Emma and Frenchie discuss practical ways to identify bottlenecks in your workflow and do the hard work of prioritizing tasks that actually move the revenue needle. Frenchie shares her unique approach to delegation, including how to recognize which tasks are ready to hand off, and explains why having a clear outcome in mind before outsourcing is crucial. Get ready to learn how to reduce overwhelm and build a sustainable business model in this masterclass on smart scaling! Listen in as Emma and Frenchie discuss: Frenchie's top tips to streamline workflows for greater efficiency in your business The importance of identifying and prioritizing revenue-driving activities When and how to delegate tasks while maintaining quality and accountability And much, much more!   Connect with Frenchie Ferenczi:  Website LinkedIn Instagram Get Frenchie's free weekly accountability check-ins   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia 

In this episode, we go through innovative strategies to capitalize on holiday spending and set up a thriving new year. I discuss how the substantial consumer spending during the holiday season provides an opportunity for health and wellness professionals to generate revenue and align themselves for future success. Throughout the episode, I explain eight actionable revenue-generating ideas, plus bonus strategies, to end the year strong and engage clients effectively.3 Keynotes of the Episode1. Strategic Offers and Messaging for the Holiday Season2.Innovative Revenue Generating Creative Ideas:3. Engaging Existing Clients and Expanding Client BaseThe episode closes with valuable strategies for holiday-specific marketing while aligning approaches for long-term success. Learn how to adapt YOUR services to meet clients' needs amidst the holiday chaos and use this as a springboard for future growth. I also include a bonus strategy that highlights the importance of meeting potential clients where they are and harnessing the power of an effective promotional strategy for scale-ready business models.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

EirGrid, which is responsible for operating, developing and enhancing Ireland's electricity grid and market, has awarded four contracts for renewable energy integration technologies, called synchronous condensers, which will provide 'Low Carbon Inertia Services' (LCIS), to support Ireland's energy transition. This technology is vital for maintaining stability on the electricity grid while operating with higher levels of renewable energy. Historically, these inertia capabilities required to keep the power system stable could only be provided by large conventional generators. Earlier this year, EirGrid announced that it had reduced the minimum number of large conventional fossil-fuelled generators that must operate on Ireland's electricity grid at any one time from five to four. The LCIS technology, expected to be delivered between 2027 and 2028, will enable the minimum number of units to be further reduced over time. Following a competitive procurement process run by EirGrid, contracts were awarded to Quarry Lane Stability Limited in Co. Sligo (a wholly owned subsidiary of Statkraft Ireland Limited), Glencloosagh Energy Limited in Co. Kerry (a wholly owned subsidiary of Statkraft Ireland Limited), Buffy Letter Limited in Co. Galway and Green Frog Power (Wexford) Limited in Co. Wexford. The contracts awarded to build Synchronous Condensers will together provide 6,963 MVA.s of synchronous inertia, as well as reactive power support and short-circuit contribution, without generating active power, which will allow EirGrid to integrate more renewables onto the power system. The LCIS Procurement is a key component of the operational plans contained in EirGrid and SONI's Shaping Our Electricity Future Roadmap, which sets out the actions needed to decarbonise the electricity system to meet the Government's Climate Action targets. Liam Ryan, Chief Transformation & Technology Officer at EirGrid said: "Generating electricity from the wind or sun is technically very different from burning fossil fuels to create power, presenting significant technical and operational challenges. As we make the transition to more renewable energy, we will need technology like this to ensure continued stability on the system. The availability of low carbon inertia services is an important part of an extensive programme of work we're undertaking to make the grid renewable ready, which will benefit the economy and local communities across Ireland. In recent years, this has included the introduction of new technology in our control centre, as well as an increase in our Rate of Change of Frequency (RoCoF) limit, following a large decade-long programme in conjunction with the regulators, the distribution system operators and the generators on the island of Ireland. At the moment, up to 75% of Ireland's electricity generation can come from variable renewables, such as wind and solar, at any one time. This is known as the system non-synchronous penetration (SNSP) limit. We're doing more system studies and assessments at the moment, aiming to do a trial later this year to bring our SNSP limit above 75%."

Guest: Sal Khan, founder of Khan AcademyAI is poised to change nearly every business, but few are changing as quickly as education. And Sal Khan, who has spend more than a decade manually creating more than 7,000 educational videos, says that's a good thing. He's encouraged Khan Academy to focus on “disrupt[ing] ourselves ... more than almost any other organization that I know of.” The reason is backed up by the data: Personalized tutors — designed to help students achieve mastery in a subject, but previously thought to be unscalable — could shift the educational bell curve “significantly to the right,” Sal says.Chapters:(00:52) - John and Ann Doerr (05:20) - Khan Academy's origins (07:42) - What it is now (12:43) - Emotional fortitude (15:25) - Generating revenue (19:36) - The two-sigma “problem” (21:31) - OpenAI and Sam Altman (24:47) - What AI can do (27:56) - Cheating and other fears (30:06) - Video production (34:08) - Standardized tests (38:36) - AI tutors' tone (40:22) - Not leaving the closet (43:20) - Who Khan Academy is hiring (45:58) - What “grit” means to Sal Mentioned in this episode: Nasdaq, Dan Wohl, Vedic and Buddhist literature, Microsoft, Benjamin Bloom, ChatGPT, the Turing Test, Greg Brockman, Donald Trump, Bing Chat and Sydney, Khanmigo, the SAT and ACT, Schoolhouse.world, Craig Silverstein and Google, John Resig and jQuery, and Angela Duckworth.Links:Connect with SalTwitterLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

Leadership in Black and White is powered by World Vision. Learn how World Vision partners with the local church at worldvision.org/blackandwhite.Download your free strategy guide from GuideStone here. In this mailbag episode, John and Wayne answers questions from listeners like: how to find more young leaders, how to generate more creative ideas, creating longevity on your team, and more. Send in a question for next month's mailbag episode by emailing parker@leadershipinblackandwhite.com or by DM'ing us on Instagram. Follow us on Instagram for more great leadership content: Pastor John (@johnsiebeling), Pastor Wayne (@waynefrancis), Podcast (@leadershipinblackandwhite). Leave a rating and review to give us your feedback and help the show continue to grow!

This week we have artificial intelligence (AI) expert Drew Brucker show us how B2B marketers can use AI to get more done in less time - right now! Drew has combined his unique experience as a top-notch B2B marketer, photographer and creative with his passion for A.I. In this session, he shows us two ways that B2B marketers can use A.I. to increase their productivity AND the quality of their work today. Tune in and learn:+ the attitude marketers should have to A.I. if they want to get the most out of it + how to use A.I. to build an outbound sequence+ how to use Midjourney to create brand images your customers will love (at a fraction of the price)Drew very kindly walks us through LIVE examples of prompting frameworks you can steal to execute the same in your own business. Make sure you check out the screenshare from the 40 minute mark!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:03:30 AI's Practical Magic00:06:20 Harnessing AI for Marketing Efficiency00:15:00 AI's Role in Content Creation00:24:00 Crafting a Visual Narrative with AI00:27:00 AI's Role in Brand Storytelling00:30:00 Leveraging AI for Brand Consistency00:33:00 AI-Generated Creatives: A New Era00:39:00 Crafting Captivating AI-Generated Emails00:42:00 Perfecting Your Marketing with AI Iterations01:00:08 Crafting Detailed Prompts for Midjourney01:03:20 Generating and Iterating on Image Variations01:07:10 Communicating Realism in AI-Generated Imagery01:09:30 Leveraging Permutations in Image Generation01:13:48 Concluding Thoughts and Next Steps-----------------------------------------------------

This episode is a sneak peak into one of my favorite days of Higher Self Activation, Abundance Day. Let go of trying to get anything because you already have it and in Day 4 I guided the group to hold the feelings, build the energy and give yourself permission to BE it.  Get the full on experience with Abundance Activation & Large Sum Money Download here for >>> https://www.nicholesylvester.com/meditation-challenge Join me for my early new year retreats! Few spaces left >>> BALI www.nicholesylvester.com/bali   PLAYA VIVA https://www.nicholesylvester.com/offers/ao2sNFpM  

https://www.cultivatingself.org/reclaiminghealthcarefellowship... Jasmine Banks is a social good executive leader leading by example. She just launched Generation Common Good, a movement to organize around intergenerational inheritance of common good. She and her partner also facilitate Parenting is Political. Jasmine is also the Executive Director of UnKoch My Campus.  https://generationcommongood.org/ ... http://www.unkochmycampus.org/ ... https://www.parentingispolitical.org

When it comes to sales, the devil is in the details.Unlike marketing, which often involves large-scale messaging, easeful selling is about those micro considerations we make throughout the customer journey to help people feel seen. Whether you're selling high, mid or low ticket items, through personal conversations or chatting in DMs, I'm seeing a few strategies that are working really well for my clients right now.Here are some practical sales strategies you can apply to your business right away to help you generate more clients in less time.Reduce Customer FrictionYour sales process needs to be as easy as possible for your potential clients. While intentional customer friction can be part of filtering out non-ideal clients, the rest of the process should be seamless.The people who are interested in your offerings need to know exactly what the next steps are. Make it effortless for them to say yes. If there are too many roadblocks or uncertainties, you might find people drift away because it's just too hard.Invite Behind-the-Scenes AccessThe second strategy involves giving potential clients a glimpse of what they'll get when they choose you. Regardless of whether your offerings are low, mid, or high-ticket, showing a sneak peek into the experience can build trust and alleviate fears. This might mean displaying the curriculum on a sales page or offering a video walkthrough for higher-ticket items. Whether it's a short video or a full open house experience, showcasing what happens behind the scenes helps potential clients feel more assured about their investment.Highlight Success Stories and Case StudiesWhen I'm on a sales call or chatting in DM's, I often share stories about how I've helped others achieve similar goals. Real-life examples help potential clients see their own success and having those tangible examples can reinforce their trust and confidence in deciding to work with you.The overarching theme of these strategies is about building trust. You already know that you can provide amazing support to people through your courses and programs. Now it's about reducing any unnecessary friction, being transparent with your offerings and providing real life examples of how you've helped solve the same problem for others.Let me know how you go with these strategies. I'd love to know what's working for you in your business. LINKSResources mentioned:  FREE MasterclassDM me the word "Mastermind" on Instagram to find out about the Scalable Freedom MastermindThe FREE Mastermind Launch PlaybookWebsite:         https://www.ellieswift.com/Instagram:     @elliehswiftFacebook Group:     www.facebook.com/groups/shineonsocialellieswift/

In this episode of the Smuggling Hope podcast, Dan discusses the importance of emotional currency in relationships, emphasizing how understanding love languages can enhance connections with others. He explores the concept of self-compassion and personal responsibility, urging listeners to recognize their own emotional needs while also being attentive to those of others. RESOURCES BELOW WANT A BETTER SEX LIFE? Intimacy Guide: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.aweber.com/form/25/71380525.htm⁠⁠⁠⁠⁠⁠⁠⁠⁠ WANT PEACE AT HOME? Family Culture: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.aweber.com/form/19/955349019.htm⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.aweber.com/form/31/202341731.htm⁠⁠⁠⁠⁠⁠⁠⁠⁠ WHAT WORKS IN MARRIAGE Webinar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.aweber.com/form/25/437413425.htm⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch this before you call a divorce attorney: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.aweber.com/form/32/107630932.htm⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Chesterton Academy of Buffalo⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Find a Chesterton School Near You⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Mezanine Creative Co⁠⁠⁠⁠⁠: Graphic Design for Small Business --- Support this podcast: https://podcasters.spotify.com/pod/show/dan-lawson1/support

On this episode of Zen and the Art of Real Estate Investing, Jonathan interviews Shane LaFave. Shane has been in real estate development for more than 15 years and has worked on a little of everything, including affordable housing renovations, high-end market-rate buildings, hotels, historic buildings, commercial spaces, and solar farms. Shane serves as the executive vice president of Roers Companies, a multifamily real estate firm powered by in-house development, construction, and property management, otherwise known as vertical integration. As Jonathan and Shane begin their conversation, you'll hear what drew Shane to real estate in college, why it's a relationship-based business, and his focus on working on the community's needs as a syndicator while implementing vertical integration. He shares what can happen when syndication isn't vertically integrated, Shane's preference for new builds, and the downsides of new construction. You'll hear the fund his company offers to those hesitant about syndications, why you must know your market and understand the marketing, and what Shane looks for in a geographic area before investing. Finally, they cover the best time to jump into syndication and what he loves about industrial real estate. For those considering moving into syndications as an investment vehicle, Shane LaFave offers listeners a masterclass on how to do it effectively. In this episode, you will hear: Shane LaFave's background in real estate, beginning with a degree in real estate studies The importance of building relationships and understanding this is a people business Working within the needs of the community as a syndicator and implementing vertical integration The problems that can arise in a syndication that isn't vertically integrated New builds versus renovation projects and why new builds are Shane's sweet spot The downsides of new construction The fund Shane offers to those who are hesitant to invest in a syndication Knowing your market and understanding the marketing behind a syndication How many units are in one of Shane's typical projects Choosing a geographic area for a new build and what he looks for The best time to invest in a syndication Shane's love for industrial real estate  Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://zenandtheartofrealestateinvesting.com/podcast/187/ to download it. Supporting Resources: Roers Companies website - roerscompanies.com Roers Companies on YouTube - www.youtube.com/channel/UCaphglePU6-8OeJC0AGxtRg Roers Companies' Facebook - www.facebook.com/Roerscompanies Find Roers Companies on Instagram - www.instagram.com/roerscos Connect with Shane LaFave on LinkedIn - www.linkedin.com/in/shane-LaFave-734b6213 Roers Companies on LinkedIn - www.linkedin.com/company/roers-companies Website - www.streamlined.properties YouTube - www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/StreamlinedReal Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

In this Meet the Startup episode of the Alumni Ventures Tech Optimist Podcast, Managing Partner Ray Wu sits down with David Tse, co-founder of Babylon, to explore the company's groundbreaking approach to Bitcoin staking. Babylon enables Bitcoin holders to stake their assets securely on proof-of-stake networks without the need for complex bridging, enhancing both blockchain security and capital efficiency. Tse explains how Babylon's innovative protocol leverages Bitcoin's security for the broader ecosystem, creating new opportunities for Bitcoin holders while addressing key challenges in decentralized finance. With over $1.5 billion in total value locked and backing from major investors like Paradigm, Babylon is on a mission to shape the future of blockchain infrastructure.To Learn More:Alumni Ventures (AV)AV LinkedInAV Blockchain and Fintech FundTech OptimistBabylonSpeakers:Ray WuDavid TseChapters:(00:00) - Intro (04:46) - Interview (21:12) - David's Ask (22:11) - Closing Legal Disclosure:https://av-funds.com/tech-optimist-disclosures

Are you ready to level up your marketing game?In this episode of The Happy Hustle Podcast, I chat with Bryan Dulaney—a true marketing legend, serial entrepreneur, and author—to uncover the secrets behind his success with high-ticket offers and powerful marketing funnels. Trust me, if you're an entrepreneur who's eager to learn the art of crafting successful funnels and offers that lead to serious results, you won't want to miss this one! Brian's insight is pure gold for anyone looking to make an impact while building a profitable business.Brian emphasizes a crucial element in today's marketing landscape—narrative. It's not enough to have a product or service; you need a story that resonates with people on a personal level. Why? Because stories build trust, and trust is the foundation of any high-ticket sale. During our talk, Bryan shared how you can leverage storytelling to establish authenticity and deepen the connection with your audience, transforming potential clients into dedicated fans.We also dive into the world of high-ticket offers. High-ticket sales may seem intimidating, but Bryan breaks down how the right funnel, combined with a targeted approach, can make all the difference. He highlights the effectiveness of offering discounts to attract clients willing to serve as case studies, allowing you to showcase real, tangible results that speak for themselves. This strategy is all about creating undeniable value and building proof points for future clients.Whether you're an aspiring entrepreneur or a seasoned pro, Bryan's insights are bound to level up your game. Tune in to learn how you can build trust with your audience, maximize high-ticket offers, and leverage AI without losing that all-important human touch. Don't miss this episode if you're serious about building a business that not only grows but thrives—all while loving every step of the journey!In this episode, we cover: 02:18 The Importance of Narrative in Marketing05:24 Building Trust and Engagement with Your Audience08:58 Understanding the Value Ladder and Ascension10:13 High Ticket Offers and Their Importance12:12 The Rise of the Self-Education Industry14:01 Creating Effective Funnels for High Ticket Sales18:14 Crafting Offers with Desired Outcomes20:27 Creating Content with Purpose23:43 Discounted Offers and Building Case Studies24:10 Strategies for Rapid Audience Growth32:42 Leveraging AI in Business Connect with Bryanhttps://www.facebook.com/RealBryanDulaneyhttps://www.instagram.com/bryandulaney/https://www.youtube.com/user/bryandulaney/videos Find Bryan on this website: https://perfectfunnelsystem.com/Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featuredGet a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers (https://bioptimizers.com/happy)If you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one's got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits.This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you'll snag amazing discounts, free gifts, and a guaranteed monthly supply.

In this episode, I'm diving into the world of webinars and breaking down why they're such a game-changer for launching and marketing online businesses. I'm busting some common myths and sharing super helpful strategies for crafting killer sales webinars. We'll cover everything from pre-launch content, to the live session format, and the sales follow-up, giving you a solid roadmap for success. Plus, I'll chat about the unexpected perks of live webinars—like building personal connections and showcasing your expertise on the spot—that will allow you to really enjoy your online launch. If you're looking for practical tips on how to engage potential customers and boost your webinar turnout, regardless of list size, this is for you! KEY TAKEAWAYS COVERED IN THE PODCAST Webinars as a powerful marketing tool: Generating leads, building relationships, and driving sales for online businesses. Compelling webinars require careful planning: From choosing a topic to delivering a captivating presentation, there are several key steps to make sure your webinar is a success. Live webinars offer unique benefits: The differences between live webinars and pre-recorded content are plentiful, with benefits such as real-time interaction with your audience, building community connections and demonstrating expertise. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Ep 368 Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript Have webinars had their day? Do they even still work? And maybe you've tried it and thought this didn't work for you. I'm here to dispel the myths around webinars and explain why they are still very effective and why they are a powerful thing to use in your business. In this episode, I share some common mistakes that people make and what to do instead. And I also share with you my launch framework and I break down. What a successful webinar includes. So if you have something to sell online, then webinars could be your secret weapon to your next biggest ever launch.