Cyber Beat - the éclat Marketing podcast

Neil Langridge, marketing director at e92plus, joins us to share some advice on how vendors can connect their PR and marketing activity with their channel partners

Go to market consultant Ken Rutsky joins us to discuss how cyber security vendors should be adjusting their marketing and PR messaging during the COVID crisis.

Sapio Research Managing Partner Jane Hales joins us to share practical advice on creating research projects that will deliver results across PR and marketing.

éclat Deputy Managing Director Robin Campbell-Burt discusses taking on management just before the lockdown, teambuilding and communication while remote working, and éclat's focus on powerful integrated PR and marketing solutions.

Justine Cross, Director of EMEA Channels, joins us to discuss the importance of thought leadership in the channel, as well as successful channel activity during the COVID-19 crisis.

Berenice Baker, senior editor at the Verdict Group, joins us to discuss how to best work with journalists during the COVID-19 lockdown.

Major cyber stories news stories seem to be breaking every few days - but how can you get involved in the story? Join the éclat team as we discuss managing breaking news.

This episode I welcome veteran writer, editor and broadcaster Stephen Pritchard on to the show to discuss how PRs can create content that journalists can really use.

This month I'm joined by two of our junior account executives to discuss their experiences of joining éclat and how PR agencies can support new recruits.

Veteran freelance business and tech journalist Jane Bird joins us to share her insight on creating and pitching a hit cybersecurity story.

In this episode I'm joined by Richard Laven, MD of Apollo Research, as we discuss our new joint research analysing how the UK national press covered cyber security stories in 2018.

In the second episode of Cyber Beat, we take a look back at some of the biggest cyber security stories and PR opportunities in 2018.

Welcome to Cyber Beat, the new PR and marketing podcast for cyber security from éclat Marketing. In our inaugural episode we discuss how cyber security companies can secure coverage in the leading national press.