Podcasts about messaging

Discrete unit of communication intended by the source for consumption by some recipient or group of recipients

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Latest podcast episodes about messaging

The John Batchelor Show
S8 Ep1152: Liz Peek. Liz Peek discusses how gasoline prices serve as a talisman for the American cost of living. While metrics like low unemployment and rising real wages suggest a strong economy, high pump prices and poor Republican messaging negatively

The John Batchelor Show

Play Episode Listen Later Jul 22, 2026 9:57


Liz Peek. Liz Peek discusses how gasoline prices serve as a talisman for the American cost of living. While metrics like low unemployment and rising real wages suggest a strong economy, high pump prices and poor Republican messaging negatively impact consumer sentiment and presidential approval ratings ahead of the midterm elections. (1)]1870

SEOPRESSO PODCAST
Von Keywords zu Kunden: Die neue Rolle von SEO mit Ann-Kathrin Reitmeyer | Ep.254

SEOPRESSO PODCAST

Play Episode Listen Later Jul 20, 2026 47:05


SEO verändert sich grundlegend. Rankings und Keywords allein reichen nicht mehr aus. Mit AI Search, Google AI Overviews und LLMs rücken Customer Journey, Positionierung und Business-Verständnis in den Mittelpunkt.Gemeinsam mit Ann-Kathrin Reitmeyer sprechen wir darüber, warum moderne SEOs heute nicht mehr nur Suchmaschinen verstehen müssen, sondern auch Produkte, Zielgruppen und Unternehmensstrategie.Wir diskutieren, warum das Ideal Customer Profile (ICP) wichtiger wird als Suchvolumen, weshalb viele Unternehmen ihre eigenen USPs nicht klar kommunizieren und wie LLMs Marken heute als Spiegel ihrer Außenwahrnehmung dienen.Außerdem sprechen wir über Customer Journey Audits, Messaging-Analysen, den Einsatz von AI zur Identifikation von Content-Lücken sowie darüber, welche KPIs in einer Welt mit sinkenden Klickzahlen wirklich noch relevant sind.Eine Folge für alle, die SEO nicht mehr als Traffic-Kanal, sondern als strategische Disziplin verstehen wollen.

Nonprofit Power Podcast
The Big Hole in Your Messaging that You Can't See and that's Costing You Money

Nonprofit Power Podcast

Play Episode Listen Later Jul 17, 2026 22:41 Transcription Available


There is a huge messaging problem that happens all the time with Nonprofit leaders that is virtually invisible to us, and yet can be incredibly costly. And I don't want that to be happening to you. But the truth is, it probably is, at least with some of your decisionmakers.  Here's how you know that it's happening. If you have any decisionmakers who still aren't getting it about what you really do and the impact of it and its value, there is most definitely a hole in your messaging.  When they're not getting it, the very first place to look is your messaging around the problem you solve. And here's why. The truth is decisionmakers will not care one bit about your solution if they don't first care about the problem that you solve. Part of the problem is we tend to think that the problem is obvious, that everybody already gets that. And so we jump right to the solution. We start right in with, "Here's what we do. Here's who we help. Blah, blah, blah."  But the fact is, most decisionmakers do not go around thinking every day about the problem that you solve, and it's very unlikely they understand the level of impact of the problem in the way that you do. They're not going to be listening to how great your solution is if they don't first think that the problem is important, serious, and urgent to solve. If they don't think those things, then all your cool information about how you solve it and the wonderful results that it produces, just slides off them. Because in their head, they're like, "Yeah, but it's not that big a problem, so whatever."  And more to the point, if they don't think the problem you solve is important, serious and urgent, why would they ever invest in your solution? In this episode, we share:The primary causes of decisionmakers not understanding the problemThe three messaging elements that will get decisionmakers to see the problem you solve as important and urgentThe vital question you must ask multiple times as you develop your messaging around the problemThe most common unhelpful belief decisionmakers have that causes them to disregard the problemThe critical ingredient to add to your messaging to disrupt those unhelpful beliefs   If you found value in this episode, please share it with other progressive nonprofit leaders.  And I'd be grateful if you would leave a rating and review on Apple podcasts, which will help even more people find out about this podcast.Thanks!

Giannotto & Jeffrey Show
Hour 3 - Jeffrey Wright & Company feat. David Cobb - 16 July 2026

Giannotto & Jeffrey Show

Play Episode Listen Later Jul 16, 2026 44:43


College Football Conference Media Days, Messaging on the Protect College Sports Act, Clemson Bringing Back Chad Morris, ACC Tiebreakers; LeBron Does NOT Reveal His Next Destination, Gary Trent Jr. Investigation; Tell Your Story, Darian Mensah.

Mornings with Neil Mitchell
Liberal Party launch review to rethink messaging and appeal to more diverse audience

Mornings with Neil Mitchell

Play Episode Listen Later Jul 16, 2026 6:25


Liberal National Party of Queensland Senator James McGrath joined Tom Elliott to discuss the Liberal Party's review urging members to rethink the party's future aiming to appear to younger and more diverse Australians.See omnystudio.com/listener for privacy information.

The Influencer Podcast
Real Coaching Session: The Exact Messaging Shifts That Lead to More Sales

The Influencer Podcast

Play Episode Listen Later Jul 15, 2026 37:00


In this episode, I'm pulling back the curtain on a real coaching session from inside The Growth Collective, where I work with brilliant women every month on refining the exact messaging shifts that lead to more sales. You'll get a front-row seat as I coach three powerhouse business owners through their current content and messaging challenges—from an email marketing consultant who just had three years-long lurkers turn into paying clients, to a Pilates studio owner navigating the move from in-person to online membership, to a high-level intimacy coach who works with CEOs and YPO leaders but feels like a "well-kept secret" online. We dig into the difference between visibility and conversion, why content is the car and messaging is the gas, and how the "so, but" transitions inside my Momentum Messaging Framework can transform a flat post into one that moves people toward a buying decision. We talk about giving yourself permission to go all in on one platform that actually feels aligned (instead of being everywhere), how to extract content from the work you're already doing with clients, and why the issue is almost never the platform—it's the messaging. If you've ever wondered what it actually looks like to be coached on your content in real time, this episode is your seat at the table. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Welcome and Mission 00:53 Client Rebrand Journey 02:46 Algorithm and SEO Shifts 04:36 Refining Content to Convert 06:45 Lurkers Become Leads 08:16 Momentum Messaging Framework 09:57 Carrie Membership Challenge 11:32 From Reach to Sales Messaging 14:36 Defining the 45+ Audience 16:28 Content Audit Offer 17:06 Michelle Content Struggles 18:22 High Level Intimacy Retreat 20:33 Authority Messaging Shift 24:44 Pick One Core Channel 26:04 Podcast First Strategy 28:04 Content Match Your Depth 30:13 Repurpose Workshops Calls 32:51 Platform Choice Reflection 34:42 Wrap Up And Outro QUOTABLES: “  As you are thinking long-term with your nurture and even like your email strategy, this is really where the magic's going to happen. Because when content and nurture actually work together, that's when sales become natural instead of feeling forced on either end.” - Julie Solomon  “  What is giving you/them the clarity on how to communicate your expertise? Like how do you want to create to communicate your expertise? What are the phrases, the words, the nuances that you wanna be known for? Because that's what you have to lead with in content.” - Julie Solomon  RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram!MUST HAVES THIS MONTH: [EVERYTHING YOU NEED TO SCALE]From managing your store to running marketing campaigns, this platform offers everything you need to grow your business. Check it out here.

Resolute Podcast
Why Leaders Keep Failing Us | Hosea 10:3-4

Resolute Podcast

Play Episode Listen Later Jul 14, 2026 5:03


Welcome to The Daily. Today, I want to give a shoutout to Jeff Fox from Airdrie, Alberta. Thank you so much for your partnership with us in Project23. Grab your Hosea Scripture Journal. Our text today is Hosea 10:3-4: For now they will say: "We have no king, for we do not fear the Lord; and a king—what could he do for us?" They utter mere words; with empty oaths they make covenants; so judgment springs up like poisonous weeds in the furrows of the field. — Hosea 10:3-4 People frequently blame bad leadership without asking what kind of culture produced it. Hosea goes deeper than politics. Israel's leadership crisis was not merely a government problem. It was a spiritual problem. "We have no king, for we do not fear the LORD." That's the issue. The fear of God had disappeared, and once that happens, leadership becomes hollow. Leaders begin serving themselves instead of the truth. Promises become performative. Covenants become manipulation. Words become tools instead of commitments. Hosea states this, "They utter mere words." Our world is filled with words. Speeches. Statements. Branding. Messaging. Public outrage. Carefully crafted narratives. But beneath much of it is a vacuum because truth has been disconnected from character. When people stop fearing and following God, integrity becomes optional. It is God who holds integrity together. This is why he has given us his Spirit. His Spirit is the person who convicts our flesh to live in accordance with God's truth. If we don't live with godly integrity, eventually judgment "springs up like poisonous weeds." Notice that image. Poison grows where truth once should have grown. Corruption spreads. What was planted quietly begins affecting everything. That's why leadership failures are never just leadership failures. They reveal something deeper about the spiritual condition of the people underneath them. A nation that rejects truth will eventually produce leaders who do the same. A culture that rewards image over integrity will eventually be ruled by performance instead of principle. Hosea is calling us to clarity and consistency. Political solutions cannot heal spiritual problems. Elections matter, laws matter, leaders matter—but none of them can replace repentance. National renewal has always started with spiritual renewal. You may not lead a nation, but you are leading somewhere. In your home. Your workplace. Your friendships. Your church. Your influence. So ask yourself: Am I leading from conviction or image? Do my words carry integrity? Would my private life support my public statements? Because the world does not need more impressive leaders. It needs truthful ones. And truthful leaders are formed first by the fear of the Lord. DO THIS: Pray today for your nation, your leaders, your church, and yourself—that truth and integrity would replace performance and empty words. ASK THIS: Where have I prioritized image over integrity? Do my words and actions align? How is God calling me to lead truthfully right now? PRAY THIS: God, restore truth and integrity in our leaders and in me. Teach me to fear you rightly so my life reflects honesty, courage, and conviction. Amen. PLAY THIS: "Build My Life"

Vince Coakley Podcast
The Vince Coakley Radio Program | From Manageable Burden to Nightmare | Transcendent Messaging

Vince Coakley Podcast

Play Episode Listen Later Jul 14, 2026 56:37 Transcription Available


The Vince Coakley Radio Program | Tuesday, July 14th, 2026. Hour 1 Segment 1 – Vince talks about the ADHD mind Segment 2 – US National debt used to be a "manageable burden" Segment 3 – Live Coverage: Justice Kagan and Justice Barrett testify in front of House subcommittee | More on National debt Segment 4 – WBT text line talks Federal deficit Hour 2 Segment 1 – Transformation Tuesday - Transcendent Messaging Segment 2 – WBT text line reaction to Transformation Tuesday Segment 3 – Darlene Graham Nardone sworn in as Interim SC Senator Segment 4 – Show wrapSee omnystudio.com/listener for privacy information.

KSFO Podcast
Bending The Bar

KSFO Podcast

Play Episode Listen Later Jul 14, 2026 37:17 Transcription Available


Hour Three of A&G features... Messaging on the Iran War... Is there an epidemic of female teachers committing sexual assault on students?.... The background story of the vocal fry political consultant from Maine... Peanut Butter Floor Art!? See omnystudio.com/listener for privacy information.

Social Media Marketing Made Simple Podcast
Why Your Launch Messaging Isn't Converting (And What to Say Instead)

Social Media Marketing Made Simple Podcast

Play Episode Listen Later Jul 13, 2026 9:25 Transcription Available


In this episode, I'm talking about one of the biggest reasons launches fail to attract enough sign-ups—and it's probably not what you think. If your webinar, challenge, boot camp, or masterclass isn't getting the registrations you expected, it's rarely because people aren't interested. More often than not, the real issue is your messaging. I explain why getting people to sign up is the first crucial step in a successful launch and why your message needs to instantly communicate why your audience should invest their time. We dive into the simple messaging shifts that can dramatically improve your launch results. I share how to focus on the transformation your audience wants, speak directly to their biggest struggles instead of your own agenda, and make one clear promise rather than trying to teach everything at once. By the end of this episode, you'll have a practical framework to review your next launch and create messaging that attracts more of the right people. 3 Key Takeaways: Be Crystal Clear About the Outcome People sign up because of the result they'll get, not because of the format of your event. Make it obvious what they'll achieve by attending. Focus on Their Problems, Not Your Content Your audience cares more about solving their challenges than hearing everything you plan to teach. Lead with their pain points and desired transformation. Keep Your Message Focused Avoid overwhelming potential attendees with too many promises. One clear, compelling outcome is far more effective than trying to cover everything. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

AI Applied: Covering AI News, Interviews and Tools - ChatGPT, Midjourney, Runway, Poe, Anthropic

In this episode, we explore how AI can redefine business operations and reshape workflows, as discussed in the new book 'Infinite' by Brian Solis and Dave Wright. The conversation focuses on integrating AI as a tool for innovation rather than just automation, the misconceptions leaders have about AI implementation, and the importance of organizational culture in adapting to technological change. Get the top 80+ AI Models for $8.99 at AI Box: ⁠⁠https://aibox.aiConor's AI Course: https://www.ai-mindset.ai/coursesGet the AI Chat Daily Newsletter: https://www.aichatdaily.com/newsletterWatch on YouTube: https://youtu.be/3YanZXvitLsChapters00:00 Overview of the Book 'Infinite'02:16 AI's Impact on Business Workflows04:23 Using AI to Do What Was Previously Impossible05:14 Messaging and Goals of 'Infinite'07:07 AI Business Reinvention and Transformation09:00 Common Misconceptions About AI in Business11:17 Leadership and Culture in AI Transformation14:25 The Role of Culture in AI Adoption17:15 Building a Culture of Trust and AI Fluency19:31 Startups vs. Large Companies in AI Capability22:25 Changing Mindsets for AI Adoption24:00 Scaling AI Conversations and the Role of a Chief Workflow Officer30:28 Final Thoughts and Key Takeaways See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

That’s That on That Podcast
Spend Dat Sh*t Is Bigger Than Just The Song...

That’s That on That Podcast

Play Episode Listen Later Jul 13, 2026 39:21


The Shared Security Show
Signal Phishing and Russian Intelligence Targeting Messaging Apps

The Shared Security Show

Play Episode Listen Later Jul 13, 2026 15:50


Russian intelligence services are targeting Signal, WhatsApp, and Telegram users — not by breaking encryption, but by stealing accounts through phishing, QR code tricks, linked-device abuse, and backup recovery key theft. Tom and Kevin break down the FBI warning, the $10 million Rewards for Justice bounty, and the practical security lesson for anyone relying on encrypted messaging: your app can be secure while your account, endpoint, or recovery path is still the weak link.They also discuss why QR-code phishing and linked-device abuse can bypass what users expect from encrypted messaging, why endpoint and account recovery hygiene matter as much as encrypted transport, what to do when "support" asks for recovery keys or codes, and Tom's personal career update joining Secure Ideas as Executive Director of Consulting.Special thanks to Guardsquare for sponsoring this episode! Guardsquare is the leader in mobile application security, with multi-layered protection for your Android and iOS apps. Learn more at Guardsquare.com.** Links mentioned on the show **FBI IC3 PSA — Russian Intelligence Services Continue to Target Commercial Messaging Applications https://www.ic3.gov/PSA/2026/PSA260626The Hacker News — FBI Warns Russian Intelligence Hackers Target Signal Backup Recovery Keys https://thehackernews.com/2026/06/fbi-warns-russian-intelligence-hackers.htmlInfosecurity Magazine — FBI Sounds Alarm Over Russian Intelligence Signal Phishing https://www.infosecurity-magazine.com/news/fbi-alarm-russian-intelligence/Rewards for Justice — UNC5792 https://rewardsforjustice.net/rewards/unc5792/SecurityWeek — US Offers $10 Million Bounty for Russian State Hackers as Messaging App Attacks Evolve https://www.securityweek.com/us-offers-10-million-bounty-for-russian-state-hackers-as-messaging-app-attacks-evolve/** Watch this episode on YouTube **https://youtu.be/fxFfY_e_MOI** Become a Shared Security Supporter **Get exclusive access to bonus episodes, listen to new episodes before they are released, receive a monthly shout-out on the show, and get a discount code for 15% off merch at the Shared Security store. Become a supporter today by going to our YouTube channel's membership section: https://www.youtube.com/channel/UCg9CCDIYkDDqwEZ3UYaxjnA/join** Thank you to our sponsors! **SLNTVisit https://slnt.com to check out SLNT's amazing line of Faraday bags and other products built to protect your privacy. As a listener of this podcast you receive 10% off your order at checkout using discount code "sharedsecurity".** Subscribe and follow the podcast **Subscribe on YouTube: https://www.youtube.com/c/SharedSecurityPodcastFollow us on Bluesky: https://bsky.app/profile/sharedsecurity.bsky.socialFollow us on Mastodon: https://infosec.exchange/@sharedsecurityJoin us on Reddit: https://www.reddit.com/r/SharedSecurityShow/Visit our website: https://sharedsecurity.netSubscribe on your favorite podcast app: https://sharedsecurity.net/subscribeSign-up for our email newsletter to receive updates about the podcast, contest announcements, and special offers from our sponsors: https://shared-security.beehiiv.com/subscribeLeave us a rating and review: https://ratethispodcast.com/sharedsecurityContact us: https://sharedsecurity.net/contact

Demand Gen Studio
083. How to Target Key Decision Makers for B2B

Demand Gen Studio

Play Episode Listen Later Jul 13, 2026 28:19


In this episode, we break down how B2B marketers can identify and reach the key decision makers that actually influence purchase decisions.We cover how buying committees work, why messaging should be tailored by role, when to use CRM-built audiences versus native platform targeting, and what high-performing companies do to generate quality pipeline from paid media.If you're trying to improve targeting, alignment, and pipeline outcomes, this session gives you a practical framework to start with.00:00 Intro04:29 Buying Roles07:55 SMB's vs Enterprise10:50 Messaging by Role13:58 Audience Targeting & ICP Lists20:39 Pipeline, Alignment, & Takeaways

AI For Everyone
5 Emotional Mistakes That Are Destroying Your Bitcoin Wealth - And Why the People Making Them Were All Messaging Me at $126K (Bit Coin, Wealth & Investing)

AI For Everyone

Play Episode Listen Later Jul 13, 2026 9:11


Most people don't lose money in Bitcoin. They lose it to five completely avoidable emotional mistakes and right now, with Bitcoin sitting at $63,000 after hitting $126,000 last October, every single one of them is playing out in real time.In this episode:Why the moment everyone was messaging me about buying Bitcoin was exactly the wrong moment to go all in and why the silence right now is the signalThe people who bought at the top and have already sold at a loss, what their brain told them, and why it was wrongHow to know if the money you're investing is money you should never have put inWhy checking the price every day is doing more damage than any market crashWhy going quiet when Bitcoin drops is the most expensive mistake of all and what to do insteadI built a free calculator that shows exactly what consistent monthly Bitcoin investing could do to your wealth over 5, 10 or 20 years. It's called the Steady Stack Calculator — punch in what you can afford to put in each month and see what the numbers actually look like at the other end. Most people are genuinely surprised. You can also download the 10 Bitcoin Mistakes to Avoid document completely free at the same link.Steady Stack Calculator and 10 Bitcoin Mistakes Document — click here to grab both for freeHit follow, so you never miss the latest insights on money, finance, invest and build wealth - plus clear guidance on cryptocurrency, Bitcoin, and Bit Coin for today's serious investors.

The Jesse Kelly Show
Hour 3: The City of Foreigners

The Jesse Kelly Show

Play Episode Listen Later Jul 10, 2026 36:01 Transcription Available


New York's immigrant community. The Democrats messaging for the last decade has been all about foreigners. Messaging the GOP is taking care of the fraud. The job market isn't just hard for the younger generation. They see themselves as your betters. Communists are finally starting to get called out as suchFollow The Jesse Kelly Show on YouTube: https://www.youtube.com/@TheJesseKellyShowSee omnystudio.com/listener for privacy information.

Sharp Tech with Ben Thompson
(Preview) Meta and Its Messaging Problem, The XBOX Reset, Q&A on Token Costs, American Soccer, Starlink in Nature

Sharp Tech with Ben Thompson

Play Episode Listen Later Jul 10, 2026 21:53


On today's show Andrew and Ben begin with a look at the state of Meta. Topics include: Mark Zuckerberg's sins of commission vs. omission as a messenger, Meta's AI opportunity, directionally correct investments, the problems with Meta as a cloud provider, and the absence of religion in Menlo Park. From there: Why Microsoft should move on from the XBOX era, and the shift in gaming habits that doomed Game Pass from the outset. At the end: OpenAI introduces GPT-Live, a question about the cost of Ben's vibe coding adventure spawns a digression on future token costs, the cost of youth sports, American soccer and learning Chinese, tech weirdos and the future of normie app building, and Ben gets castigated for bringing a Starlink on vacation.

The Bold Founder
45: The messaging offer I built because a client said, "I just want your brain."

The Bold Founder

Play Episode Listen Later Jul 10, 2026 22:14


Everyone kept telling me, "I just want your brain in my business." So... I figured out a way.This week, I'm pulling back the curtain on my newest offer, The Refinery which is the closest thing you'll get to having my brain inside your business. If you've ever thought, "I don't need another template. I just need someone to help me figure out what to say," this episode is for you.We're talking about what happens when your brand voice starts drifting, why your brand messaging is the foundation of every sale you make, and how refining your messaging every quarter helps you create copy that converts, attract the right people, and increase sales without sounding like everyone else online.I also share the origin story behind The Refinery, plus real client examples that show exactly what happens when messaging gets the attention it deserves.In This Episode, We Cover:Why your messaging (not your offer) is often the real bottleneck in your business.The story behind how The Refinery was born.What happens inside a quarterly messaging intensive.How to keep your brand voice consistent while your business evolves.Creating content angles that actually get people talking.Refining your brand messaging so every offer, funnel, and campaign feels connected.Why foundational messaging creates better AI outputs (yes, even if you love Claude or ChatGPT).How stronger positioning leads to copy that converts and helps increase sales.Two behind-the-scenes client case studies showing messaging in action.My Client's Featured in This Episode✨ Julianna – Check her out HERE✨ Kimmy –  Check her out HERE Every quarter, we'll:Refine your positioning.Strengthen your brand messaging.Create content angles and hooks.Build messaging assets your entire team can execute.Write foundational copy that converts.Keep your business aligned so you can continue to increase sales without losing your unique voice.Because great messaging isn't something you create once.It's something you refine.Ready to Work Together?If you've been listening to the podcast thinking,"I don't need another course... I just want Lucy's brain in my business,"...The Refinery was literally built for you.✨ The Refinery$350/month (quarterly messaging intensives)OR $4,000 paid in full + an async Telegram consulting day✨ VIP Option$3,500/monthIncludes Telegram messaging support Tuesday–Thursday for real-time messaging feedback, content reviews, and copy refinement.This was produced by Your Girl Media Follow us @yourgirlmedia Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwomanWork on Your Messaging or Copy with Me: The WebsiteFind Your Brand Messaging Superpower: Take the QuizBook a Messaging Intensive: Book with Me Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

Beyond The Horizon
How The Graham Platner Scandal Undercut Democratic Epstein Messaging (7/9/26)

Beyond The Horizon

Play Episode Listen Later Jul 9, 2026 20:35 Transcription Available


Democrats have spent the past year using the Epstein issue as a platform for moral outrage, demanding transparency, accountability, and consequences for powerful people who looked the other way. But the Graham Platner scandal exposes the same selective blindness inside their own political operation. Platner was elevated as an authentic, populist Democratic Senate candidate despite serious warning signs, public controversies, and disturbing allegations that eventually made him politically radioactive. The central hypocrisy is not that Democrats were wrong to pursue Epstein accountability, but that they preached about institutional protection and survivor-centered justice while tolerating a deeply flawed candidate when he was useful to their own electoral goals.The collapse of support for Platner only came after the scandal became impossible to manage, making the party's moral posture look more like damage control than principle. If Democrats argue that proximity, silence, enabling, and ignored red flags matter in the Epstein world, then those same standards must apply in their own backyard. Endorsements are transfers of credibility, and the politicians who boosted Platner cannot simply walk away once the cost becomes too high. The larger point is that selective morality poisons public trust: a party cannot credibly condemn coverups and institutional cowardice while excusing its own version of political convenience, delayed outrage, and strategic blindness.to contact me:bobbycapucci@protonmail.com

The Moscow Murders and More
How The Graham Platner Scandal Undercut Democratic Epstein Messaging (7/9/26)

The Moscow Murders and More

Play Episode Listen Later Jul 9, 2026 20:35 Transcription Available


Democrats have spent the past year using the Epstein issue as a platform for moral outrage, demanding transparency, accountability, and consequences for powerful people who looked the other way. But the Graham Platner scandal exposes the same selective blindness inside their own political operation. Platner was elevated as an authentic, populist Democratic Senate candidate despite serious warning signs, public controversies, and disturbing allegations that eventually made him politically radioactive. The central hypocrisy is not that Democrats were wrong to pursue Epstein accountability, but that they preached about institutional protection and survivor-centered justice while tolerating a deeply flawed candidate when he was useful to their own electoral goals.The collapse of support for Platner only came after the scandal became impossible to manage, making the party's moral posture look more like damage control than principle. If Democrats argue that proximity, silence, enabling, and ignored red flags matter in the Epstein world, then those same standards must apply in their own backyard. Endorsements are transfers of credibility, and the politicians who boosted Platner cannot simply walk away once the cost becomes too high. The larger point is that selective morality poisons public trust: a party cannot credibly condemn coverups and institutional cowardice while excusing its own version of political convenience, delayed outrage, and strategic blindness.to contact me:bobbycapucci@protonmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-moscow-murders-and-more--5852883/support.

The Influencer Podcast
How to Make Your Content Sell: Turning Inspiration Into Conversions

The Influencer Podcast

Play Episode Listen Later Jul 8, 2026 59:17


In this episode, I'm sharing a powerful conversation I had with Samantha Daily, host of the Make Shift Happen podcast and a brilliant voice for women building intentional online businesses. We get into the hard truth that so many online entrepreneurs are facing right now: showing up, posting, pouring effort into your content, and still not converting. Why? Because your messaging and positioning, not your content or your visibility, is what sells. I walk Samantha and her audience through my Momentum Messaging Framework, the exact strategy that helped me scale to over a million dollars in less than a year. We unpack why constantly reinventing your content strategy might be doing more harm than good, the difference between pleasure content and power content (and why most women only create the first), how to know if your messaging is actually working, and why posting less might be the move that finally gets your ideal client to pay attention and buy. I also share the leadership maturity required to scale, the compounded growth that took me from $250K to $1.3M in nine months, and the question I ask every new client: if I dropped 100 paying clients into your world today, could you actually hold them? If you've ever felt like you're screaming into the social media void or exhausted from over-delivering without the sales to match, this episode is your breath of fresh air. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Welcome and Mission 00:50 Series Setup and Guest Intro 02:35 Meet Samantha and Julie 03:16 Julie's Pivot to Coaching 07:49 Adapting in a Crowded Market 11:57 Specialize for Authority 14:35 Messaging vs Content 18:40 Momentum Messaging Audit 25:11 Power vs Pleasure Content 27:41 Stories Sell the Feed Grows 29:36 Posting with Intention 30:00 Pleasure vs Power Content 30:48 Curated Story Sets 31:52 Sell First Content Strategy 34:27 Post Less Grow More 35:09 Quality Calls Premium Buyers 38:05 Repurpose Your Best Stuff 42:01 Compounded Growth Scaling 43:35 Paid Ads and Volume 45:57 Systems Funnels Automation 51:04 Leadership Maturity CEO Shift 52:58 Can You Hold Success 56:55 Closing and Next Steps QUOTABLES: “    Nobody needs more watered down content. Nobody needs more watered down how to do things. Like, we're good on that. What we need more of is people really deciding that they wanna be the absolute best at what it is that they do, really own that genius wholeheartedly, and make the absolute best offer that they can for their premium clients.” - Julie Solomon  “    I think that's one thing that you have to be able to do as an entrepreneur of any kind is continue to adapt and innovate.” - Samantha Daily GUEST RESOURCES: You can listen to Samantha's Podcast Make Shift Happen Listen to Samantha's Episode of Woman of Influence RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [BOOST YOUR CUSTOMER EXPERIENCE]This platform makes it easier for your customers to checkout with the purple “Shop Pay” button, helping you reduce cart abandonment. Start here.

The Epstein Chronicles
How The Graham Platner Scandal Undercut Democratic Epstein Messaging (7/8/26)

The Epstein Chronicles

Play Episode Listen Later Jul 8, 2026 20:35 Transcription Available


Democrats have spent the past year using the Epstein issue as a platform for moral outrage, demanding transparency, accountability, and consequences for powerful people who looked the other way. But the Graham Platner scandal exposes the same selective blindness inside their own political operation. Platner was elevated as an authentic, populist Democratic Senate candidate despite serious warning signs, public controversies, and disturbing allegations that eventually made him politically radioactive. The central hypocrisy is not that Democrats were wrong to pursue Epstein accountability, but that they preached about institutional protection and survivor-centered justice while tolerating a deeply flawed candidate when he was useful to their own electoral goals.The collapse of support for Platner only came after the scandal became impossible to manage, making the party's moral posture look more like damage control than principle. If Democrats argue that proximity, silence, enabling, and ignored red flags matter in the Epstein world, then those same standards must apply in their own backyard. Endorsements are transfers of credibility, and the politicians who boosted Platner cannot simply walk away once the cost becomes too high. The larger point is that selective morality poisons public trust: a party cannot credibly condemn coverups and institutional cowardice while excusing its own version of political convenience, delayed outrage, and strategic blindness.to contact me:bobbycapucci@protonmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/the-epstein-chronicles--5003294/support.

Lunchtime With Roggin And Rodney
7/7 H2: Allen Sliwa; Angels Give Mix Messaging

Lunchtime With Roggin And Rodney

Play Episode Listen Later Jul 8, 2026 38:22 Transcription Available


Allen Sliwa joins the show to discuss the Lakers' recent offseason moves and what this sets up for the team's post-LeBron era. Later, the Los Angeles Angels try to instill hope regarding their new interim General Manager—but is this just another project bound to fail?See omnystudio.com/listener for privacy information.

Mastery Podcast with Mark Coles
Episode 440: Your Content Isn't The Problem. Your Messaging Is.

Mastery Podcast with Mark Coles

Play Episode Listen Later Jul 4, 2026 14:47


If you want to build a successful Coaching Business, pumping out more content isn't the answer. In this episode, I explain why your real challenge is actually your messaging, not your content, and how fixing it will help you attract better clients who stay, pay what you charge, and get results.

School of Impact
330. You don't need more leads (you need pre-sold buyers)

School of Impact

Play Episode Listen Later Jul 2, 2026 17:21


This training breaks down why chasing more leads is far less powerful than creating pre-sold buyers from the audience you already have. Using real client case studies, it explains how to sharpen your messaging, carve out a sub-niche, and build a content ecosystem (social, email, long-form, and workshops) that systematically shifts beliefs, shortens sales cycles, and makes you the obvious choice, without relying on endless new lead generation.   "You don't need more leads, you need more pre-sold buyers."   Key Points: Pre-sold buyers > more leads Scale revenue from existing audience Weak marketing makes sales hard Messaging must match your market Reposition with a clear sub-niche Use "dog whistle" messaging Attract right people, repel wrong ones Shift core beliefs about problem and path Sell a unique solution and identity Use stories and real social proof Build a content triangle: social, email, long-form Content ecosystem warms leads up Run regular workshops/masterclasses Workshops act as live video sales letters Aim to be the "obvious choice" in your niche Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Passionate & Prosperous with Stacey Brass-Russell
Ep 230 | The Messaging Strategy Every Coach and Expert Needs To Create Content that Converts (and Build Your Body of Work)

Passionate & Prosperous with Stacey Brass-Russell

Play Episode Listen Later Jul 1, 2026 54:20


Being visible is essential in our businesses right now — and if you're in the online business, coaching, or speaking world, you already know that there is a LOT happening in this space around showing up, creating content, talking to camera, and making video. And I am genuinely here for all of it. Showing up matters. Building that muscle matters. But here's what I think is getting lost in the conversation: if you actually want your online presence to DO something for your business, you still need to know what to say. And it's not one perfect post or a template that's suddenly going to explode your business and bring in a flood of clients.In this episode I'm teaching my messaging strategy and breaking it down into the seven distinct styles and angles that need to be represented across the entirety of your content and body of work. I'm also getting into what messaging really is, how it connects to everything you create, and why everything you put out into the world — from a ten-second reel to a two-day live event — is content. All of it together is your body of work. And understanding that is what actually changes how you show up.I'm breaking down each of the seven messaging styles, what they do, who they reach, and why no single one of them is enough on its own — because different people in your audience need to hear different things at completely different moments, in completely different ways.In this episode you'll hear:Why visibility and showing up are essential AND why you still need to know what to say — and what that actually looks like in practiceWhat messaging really is and how it connects to absolutely everything you create in your businessWhy everything you put out into the world is content — and what your body of work is actually made ofThe seven messaging styles that need to be represented across your content over time — and what each one does for a different person in your audienceWhy different people need to hear the same thing in completely different ways — and why that's not repetition, it's strategyWhy there is no one perfect post, template, or platform that does the whole job — and what to focus on insteadIf you've been showing up and creating content and wondering why it's not quite doing what you want it to do, this episode is going to give you the full picture — and a completely new way to think about everything you say and create.

Cider Chat
508: The American Cider Association Responds to Questions About CiderCon 2027

Cider Chat

Play Episode Listen Later Jul 1, 2026 69:54 Transcription Available


The announcement that CiderCon 2027 will be co-located with the Craft Brewers Conference sparked one of the most active online discussions the cider community has seen in years. In this episode of Cider Chat, ACA Board President Christine Walter joins host Ria Windcaller to discuss why the decision was made, the financial realities facing CiderCon, how the conference will operate alongside the Craft Brewers Conference, and what it means for the future of the American Cider Association. The conversation also explores cider's identity, the role of orchard-based producers and commercial brands, the ACA's current leadership structure, and whether this partnership is intended to become a long-term model. Whether you're planning to attend CiderCon 2027 or simply want to better understand the thinking behind one of the cider industry's biggest announcements, this episode offers an in-depth conversation on where things stand today. Time Stamps 00:00 Why CiderCon Is Co-Locating 00:15 Meet Your Host 01:31 CiderCon 2027 Shakes Up Ciderville 03:29 News Out and About Ciderville 04:51 French Cider Tour Update 08:48 Setting Up the Conversation 10:46 The Future of the American Cider Association 12:41 Why the ACA Chose This Partnership 16:25 Survey Results and Other Options 21:25 Protecting Cider's Identity 21:47 How Co-Location Will Work 28:30 Why Now? Lessons From Providence 32:37 Concerns About Beer Culture 34:46 Safety, Inclusion, and Progress 38:15 Headlines, Keynotes, and Programming 40:36 What Cider Can Learn From Beer 43:42 Big Cider, Small Cider 47:43 Messaging, Tours, and Community 51:46 Leadership and Financial Challenges 56:22 National Conference or Regional Future? 1:01:12 A One-Year Experiment? 1:03:56 An Invitation to Show Up 1:07:08 Host Reflection 1:09:21 Until Next Time in Ciderville

I Love Recruiting
Is This Actually Yours? A look at your Messaging [Pt. 1]

I Love Recruiting

Play Episode Listen Later Jul 1, 2026 22:38


You can spend years building a coaching business on language that was never yours to begin with. You absorbed it from the program you joined, the mentor you followed, the framework you bought — and because it worked for them, you kept using it. The problem isn't that you learned from someone else. The problem is that you never stopped to check whether what you're saying is actually what you believe. That's what this episode is about. Adam and Jess kick off a new five-part series by naming the thing nobody in the coaching industry wants to say out loud: a lot of coaches are operating inside someone else's identity. Not because they're dishonest, but because borrowing confidence from a borrowed message feels safer than standing fully in your own. And it works, right up until the moment it doesn't, and your audience can feel the gap between what you're saying and who you actually are. The conversation moves between Adam's experience as a tennis coach (where he created his now-legendary "armed forces forehand" framing for full-body swing technique) and Jess's background as a classroom educator, where she learned early that the difference between teaching and regurgitating is whether you actually own the material. Both threads land in the same place: when the messaging is yours, trust builds. When it isn't, people can feel it, even if they can't name it. What you'll take away from this episode:Why borrowing someone else's message means borrowing someone else's belief — and why that shows up more than you think The difference between learning from a framework and actually owning one (there's a specific moment the transition happens, and most coaches skip it) How the information age gave way to the implementation age, and what that means for how you position yourself now Why the AI era is accelerating a crisis of authenticity — and how coaches who do the identity work will be the ones people trust What "AI slop" actually signals to your audience and how to make sure your messaging doesn't read like it A simple reframe: leverage every tool you have to become more human, not less The tactical next step: slowing down to audit your language before you accelerate your growth The Main Idea:Most coaches aren't lacking content or strategy. They're lacking language that's actually theirs. And until you sit down and identify which parts of your messaging fit and which parts belong to someone else's worldview, you'll keep feeling like you're performing a version of coaching instead of living it. The coaches who break through are the ones who did the slow, uncomfortable work of converting borrowed language into owned belief. Notable Quote:"Leverage the tools to be more human." — Jess Webber Resources Mentioned:Dan Henry's course (referenced as an example of learning a framework, then building your own — not an endorsement) Graham Cochrane's concept of a "premise" as a universal belief in your space The ILC Blueprint: ILC's proprietary methodology for building a process that's uniquely yours ILC community and events: ilovecoachingco.com Instagram: @ilovecoachingco / @adamrroach / @thejesswebber YouTube: youtube.com/@ilovecoachingco Join the Community:If this hit and you're ready to stop operating inside someone else's framework, this is exactly what ILC is built for. Challenges, intensives, membership — find what fits where you are right now at ilovecoachingco.com.

SANS Internet Stormcenter Daily Network/Cyber Security and Information Security Stormcast
SANS Stormcast Tuesday, June 30th, 2026: Favicon Recon Automation; Targeting Messaging; Gemini CLI vuln; IPv6 Frag Escape

SANS Internet Stormcenter Daily Network/Cyber Security and Information Security Stormcast

Play Episode Listen Later Jun 30, 2026 5:24


Adding some Automation to the favicon.ico method of Host Recon https://isc.sans.edu/diary/Adding%20some%20Automation%20to%20the%20favicon.ico%20method%20of%20Host%20Recon/33110 Russian Intelligence Services Continue to Target Commercial Messaging Applications https://www.ic3.gov/PSA/2026/PSA260626 Google Gemini CLI Vulnerability CVE-2026-12537 https://github.com/advisories/GHSA-jj69-4grx-fqj5 IPv6 Frag Escape https://github.com/sgkdev/ipv6_frag_escape My Upcoming Classes https://www.sans.org/profiles/dr-johannes-ullrich

The Bill Press Pod
The Right Messaging and Messengers for the Midterms.

The Bill Press Pod

Play Episode Listen Later Jun 30, 2026 39:33


Bill talks with political strategist and messaging consultant Anat Shenker-Osorio about what Democrats should say—and who should say it—heading into the midterms to check Trump 2.0. Shenker-Osorio argues Democrats must combine an affordability agenda with a clear villain frame, calling Trump's team “bullies for the billionaires,” and pair warnings about authoritarianism with credible promises to act as a real check, not just “shout fire.” She says corruption messaging is not automatically a Democratic advantage because many voters believe all politicians are corrupt, and criticizes party leaders like Chuck Schumer, Hakeem Jeffries, and Amy Klobuchar for ineffective communication. And the need for money has pols spending too much time on donor-driven “call time.” They discuss campaign “magnetism,” lessons from New York races and Zohran Mamdani's focus on concrete benefits, Jon Ossoff's anti-corruption appeal, backlash from James Carville, and the mixed calculus around Maine candidate Graham Platner's working-class message amid allegations about past behavior.Today Bill urges you to support Jon Ossoff by going to ACTBlue.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Side Hustle with Soul | BUSINESS | ENTREPRENEURSHIP | PERSONAL DEVELOPMENT | CREATING A SIDE HUSTLE

You got the messaging. You updated your bio. You retooled your webinar. And nothing changed. Dielle Charon breaks down why and the answer has nothing to do with the words themselves. It's messaging certainty. And without it, even the most perfect offer promise will fall flat every single time. This is the companion episode to last week's results episode and it might be the most important thing you hear about your marketing all year. 00:00 – What messaging certainty actually means 04:00 – The quit your racist job story and the $2.5M webinar 09:00 – What a result is and why you need conviction behind it 13:00 – The two extremes: making it up vs. over-analyzing 17:00 – How messaging becomes identity 21:00 – 4 questions to build messaging certainty 23:00 – What to do when the messaging feels scary For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

Profit Answer Man: Implementing the Profit First System!
Ep 327 The Messaging Problem Draining Your Marketing Dollars with Malcolm Reid Sr.

Profit Answer Man: Implementing the Profit First System!

Play Episode Listen Later Jun 30, 2026 40:45


The Messaging Problem Draining Your Marketing Dollars with Malcolm Reid Sr.   Find Rocky Lalvani @ www.ProfitComesFirst.com  or email him at rocky@profitcomesfirst.com Make more, work less video: https://youtu.be/   You hired the marketing company. You approved the budget. You watched the invoices come in every month. And the calls from the kind of customer you actually want are still not coming.   That is not a platform problem. That is not a volume problem. That is a messaging problem, and it is sitting inside your business right now costing you buyers who researched your category, decided who to trust, and called someone else.   Malcolm Reid Sr. spent more than 11 years working inside the world of coaches who serve small business owners. What he has learned is consistent: the business owner is usually talking about their business when they should be speaking to the buyer's specific problem. Until that changes, the marketing spend is noise. This episode is the fix.   In this Episode: Why 97 to 99 percent of your best buyers are in research mode right now and how to be the source they trust before they call anyone The conversion formula Malcolm's advisors use: captivate, fascinate, educate, offer, and why forcing a close destroys all four Why the commissioned sales team structure may be the thing quietly undermining your client trust How to use Amazon reviews and Google autocomplete to find the exact words your buyers use when they are in pain How to spot a fake guru and a high-pressure closer before you write a check What business owners are actually looking for in an advisor, and why most never find it Why build it and they will come is a cash-killing growth strategy and what to do instead   Key Takeaways: Your message must name the buyer's specific problem before anything else in your marketing matters. Buyers have already researched you before they call. Build trust in the research phase or you will not be on the shortlist. Read 20 negative Amazon reviews for the top books in your category before you write a word of copy. Your buyers already wrote your message for you. Align your team's compensation to the client's success, not the transaction. The person who delivers is the best person to enroll the next client. Let the revenue come, then build behind it. Never build ahead of the cash.   About Malcolm Reid Sr.: For more than 11 years, Malcolm Reid Sr. has helped over 1,000 coaches worldwide build profitable, values-driven practices through his company, ProGlobal Business Advisors, using a proven business-in-a-box model. His work emphasizes execution over theory, equipping coaches with positioning, systems, enrollment processes, delivery frameworks, software, and long-term operational support, all branded to the individual coach. Guided by a deep respect for small business owners, Malcolm is known for his stance against hype-driven coaching and fake gurus, advocating instead for integrity, measurable results, and lasting client impact. He and his team work exclusively with coaches who demonstrate strong values and a genuine desire to serve, helping them operate as true business owners and deliver real results for the businesses they support.   Links: Website: https://proglobalba.com/   100kleak.com LinkedIn: https://www.linkedin.com/in/proglobalexpert/ Instagram: https://www.instagram.com/proglobalba/   Profit Blueprint Calculator I Profit Comes First: https://lp.profitcomesfirst.com/profitblueprintcalc-page   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Free Copy of the Profit Blueprint Book: https://lp.profitcomesfirst.com/landing-page-page  Monthly Newsletter signup: https://lp.profitcomesfirst.com/newsletter-signup Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.     

Your Brand Amplified©
S E750: Message Clarity Matters: Bruce Ashford on the Communication Bottleneck Killing Growth

Your Brand Amplified©

Play Episode Listen Later Jun 29, 2026 48:16


Message Clarity Matters: Bruce Ashford on the Communication Bottleneck Killing Growth Bruce Ashford spent nearly two decades in academia as a professor and provost, but a personal crisis during COVID forced him to rebuild from scratch. What he discovered in his own recovery became the blueprint for helping mission-driven nonprofits and founder-led businesses solve their biggest growth problem: they can't articulate their value. The irony? Organizations doing genuinely important work often fail not because of what they do, but because of how they communicate it. Bruce works with CEOs to unlock two critical clarity challenges—message clarity and structural clarity—that separate thriving organizations from stuck ones. In This Episode Bruce's journey: from academic leader to recovery to messaging strategist How personal crisis revealed the power of rigorous self-inventory The six organizational components that must align for sustainable growth Why marketing firms miss the most important skill: the words Storytelling frameworks where the customer or donor is the hero How nonprofits underestimate their value through unclear messaging The founder bottleneck: why CEOs become the ceiling on growth Structural clarity: the airplane analogy that transforms organizations Vision and mission statements that actually inspire (25 words or less) AI optimization alongside human connection: winning over machines and people Building a brand presence so clear that growth becomes inevitable Timestamps 00:00  Understanding the Clarity Problem 05:58  The Journey to Message Clarity 11:51  Personal Transformation and Professional Growth 17:45  The Power of Story in Messaging 23:26  Real-World Applications and Success Stories 25:27  Targeting the Right Audience for Nonprofits 27:05  Communicating Value Effectively 30:04  Growth Strategies for Organizations 34:53  Leadership and Organizational Bottlenecks 37:26  The Importance of Vision and Mission Statements 42:29  AI's Role in Marketing and Clarity 47:29  Finding the Truth in Your Message Key Insights & Takeaways Insight #1: Message Clarity Is Half the Battle Most nonprofits and founder-led businesses haven't found the right words to communicate their value to customers or donors. This isn't a confidence problem—it's a structural one. Marketing firms lack messaging expertise, and leaders can't see their own label from inside the bottle. Getting clarity on your message transforms everything. Insight #2: Six Components Must Align for Growth Organizations don't grow by doing the same things harder. They grow when leadership, marketing, sales, product optimization, management/productivity, and cash flow all work in harmony. Like an airplane, if one component fails, the whole system fails. Insight #3: The Founder Is Often the Bottleneck CEOs carry too much on their shoulders and never delegate or systematize. James Clear's principle applies: "You don't rise to the level of your goals. You fall to the level of your systems." Without processes and delegation, organizations cannot scale. Insight #4: Story, Not Features, Drives Action People don't buy features—they buy transformation. The most effective messaging makes the customer or donor the hero of the story, not your organization. When audiences see their own life reflected in your words, they act. Insight #5: Authenticity Compounds Over Time Whether it's personal recovery or organizational branding, finding and communicating your truth creates a moat that tactics can't replicate. Consistent clarity and authentic storytelling naturally attract the right attention and support. Resources & Links  Bruce Ashford's Website — https://www.theashfordagency.com/ Million Dollar Message Intensive — Bruce's flagship messaging program StoryBrand by Donald Miller — The framework that shaped Bruce's approach Small Business Flight Plan — The certification model Bruce uses Nonprofit Flight Plan — Bruce's adaptation for mission-driven organizations AI Trust Signals by Marcus Sheridan — Evaluate and optimize AI ranking factors Atomic Habits by James Clear — "You fall to the level of your systems" About Bruce Ashford Bruce Ashford is a messaging strategist and organizational consultant who works exclusively with CEOs of nonprofits and founder-led businesses. With nearly two decades in academia and nonprofit leadership, he watched capable leaders with important missions fail to communicate their value. After a personal crisis and recovery, he discovered that the same rigorous self-inventory that saved his life could transform organizations. He's a certified coach in StoryBrand, Marketing Made Simple, and Small Business Flight Plan, and he specializes in helping mission-driven leaders achieve message clarity and structural clarity—the two foundations of sustainable growth. Connect with Bruce: Website: www.theashfordagency.com LinkedIn: www.linkedin.com/in/brucerileyashford   For the accessible version of the podcast, go to our Ziotag gallery.We're happy you're here! Like the pod? Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/ Leave a rating and review on your favorite platform Follow @yourbrandamplified on the socials Talk to my digital avatar  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Honest eCommerce
Defining Your North Star for Clearer Ad Messaging | Katrina Adams | Timeline

Honest eCommerce

Play Episode Listen Later Jun 29, 2026 34:08


Katrina is a growth leader with over a decade of experience in DTC marketing, specializing in new customer acquisition, paid media, and creative strategy.  She currently serves as Director of Growth Marketing at Timeline, where she's helped scale the brand across both nutrition and skincare to nearly nine figures. She's known for building high-performing acquisition engines by combining data, creative testing, and conversion optimization to drive efficient, scalable growth. In This Conversation We Discuss: [00:00] Intro [01:35] Growing into a marketing leadership role [03:03] Balancing acquisition and lifetime value  [04:56] Defining the North Star for your business [05:56] Sponsor: Migrate [07:53] Diagnosing disconnects in customer journey [01:27] Sponsor: Intelligems [13:53] Structuring landing pages to tell a story [18:22] Sponsor: Electric Eye [19:32] Eliminating buyer confusion to drive sales [22:40] Moving past shotgun marketing tactics [27:18] Callouts [27:28] Diversifying your marketing channels [30:47] Viewing the holistic customer journey Resources: Subscribe to Honest Ecommerce on Youtube #1 Doctor Recommended Urolithin A timeline.com/ Follow Katrina Adams linkedin.com/in/katrinamarieadams Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Shine Online with Ellie Swift
The $1.5M Launch Debrief: Messaging, Strategy, Mindset & Every Number | Nici Sweaney Part 2 of 2

Shine Online with Ellie Swift

Play Episode Listen Later Jun 29, 2026 48:52 Transcription Available


In part two of my conversation with Nici Sweaney, we get into the full breakdown of her $1.5 million launch — every number, every decision, every behind-the-scenes moment that made it possible.This is the episode I've been so excited to share with you. Not because of the result — although it's extraordinary — but because of everything that went into it. The product build, the organic growth strategy, the messaging, the mindset going in, and what it actually felt like to be halfway around the world watching it unfold in real time. This is what scalable freedom actually looks like.In this episode we cover:— How Nici rebuilt her entire business from scratch in March before the launch — Why she pivoted the masterclass topic just three weeks before going live — The product-first philosophy that drove every decision — including shutting the business down for two weeks — Growing from 6,000 to 11,000 email subscribers in two weeks with zero ad spend — How 5,352 people registered for a free masterclass — when the goal was 1,000 — The 100% organic launch strategy: what she actually posted and how often — The mindset shift that changed everything: downgrading the goal from 100 members to 40 — The moment Ellie knew it was going to be massive — before Nici had any idea — Checking the numbers on the morning of a 3,000-person keynote — The phone call to Tom from a hotel taxi line: "We've just made $1 million" — Cart close in South America — and the final number that changed everything — What a $1.5M launch actually cost to run (the answer will surprise you) — A $160K day — made while sleeping in, going to the gym and having champagnes at a speaker dinner — What the real transformation of this launch was — and it wasn't the moneyLINKS:FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026Connect with Ellie on Instagram: https://instagram.com/elliehswiftSubscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletterWatch on Youtube: https://www.youtube.com/@elliehswiftKeen to work together?Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

Unjaded: Human Design for Intentional Entrepreneurs
219 These Human Design Messaging Mistakes Are Costing You Clients

Unjaded: Human Design for Intentional Entrepreneurs

Play Episode Listen Later Jun 29, 2026 8:49


What if your offers aren't converting because you're selling the wrong thing?In this follow-up to last week's episode, Vickie dives deeper into a Human Design case study that reveals one of the most common messaging mistakes entrepreneurs make: selling from their definition instead of their openness.Using the example of a 4/1 Emotional Manifesting Generator with strong tribal energy, Vickie unpacks why people are often drawn to us for one reason but buy from us for another. Just because you embody confidence, sales ability, leadership, or certainty doesn't mean those are the things your audience is looking for.This episode explores how Human Design can uncover the real motivations behind buying decisions and why the transformation you provide matters far more than the traits you naturally possess.In This Episode:Why many entrepreneurs are selling the wrong thing entirelyThe difference between selling from your definition versus your opennessA Human Design case study of a 4/1 Emotional Manifesting GeneratorWhat a defined Will Centre communicates without saying a wordUnderstanding the 26-44 Channel and the energy of sales and influenceWhy people already experience your definition before they buyThe messaging mistake that happens when you market what you naturally embodyHow hanging gates reveal deeper client desires and strugglesThe connection between imposter syndrome, fear of failure, doubt, and buying decisionsWhy confidence is often the outcome—not the thing people actually wantThe hidden difference between what you're teaching and what your audience is truly seekingHow Human Design can help you create more compelling marketing messagesKey TakeawayPeople aren't buying confidence.They're buying what confidence gives them.They're not buying self-love, certainty, visibility, or trust. They're buying the freedom, opportunities, results, and identity that exist on the other side of those things.One of the biggest shifts you can make in your marketing is moving away from selling the qualities you naturally embody and toward speaking to the struggles, desires, and transformation your audience is actively seeking.In Human Design terms, your definition is what people experience from you. Your openness is often where your deepest wisdom—and your most compelling messaging—lives.Mentioned in This EpisodeHuman Design4/1 ProfileEmotional Manifesting GeneratorDefined Will CentreChannel 26-44Channel 34-20Channel 40-37Gate 16Gate 54Content By DesignQuestions to Reflect OnAm I selling what I naturally embody instead of what my clients actually want?What result exists on the other side of the confidence, certainty, or self-trust I help create?Am I speaking to my audience's real struggles, or just describing my expertise?Where might my Human Design openness hold the key to stronger messaging?Connect with VickieInstagram: @vickie.dicksonJoin Vickie lakeside summer 2026 to build your business with intention

mistakes clients messaging human design costing emotional manifesting generator
PodMed TT
TKR patellar resurfacing, CAR-Ts, tranexamic acid, and patient messaging

PodMed TT

Play Episode Listen Later Jun 26, 2026 12:34


Program notes:0:40 Electronic patient messaging1:40 Not baked into the usual workday2:40 Managing patient expectations3:33 Tranexamic acid in noncardiac surgery4:33 Almost 9,000 patients enrolled5:30 Does it increase VTE?6:31 UK attempted 10 years ago7:00 CAR-T cell outcomes 10 years later8:01 Somewhere between 10-15% would have relapsed9:03 Patellar resurfacing in total knee replacement10:00 More QALYs than those without resurfacing11:00 More people alive in the knee resurfacing12:34 End

JAMA Editors' Summary: On research in medicine, science, & clinical practice. For physicians, researchers, & clinicians.
Trends in Patient Portal Messaging, Cognitive Behavioral Therapy for Chronic Pain, End-of-Life Care for People Who Are Incarcerated, and more

JAMA Editors' Summary: On research in medicine, science, & clinical practice. For physicians, researchers, & clinicians.

Play Episode Listen Later Jun 26, 2026 9:16


Editor's Summary by Linda Brubaker, MD and Christopher C. Muth, MD, Deputy Editors of JAMA, the Journal of the American Medical Association, for articles published from June 20-26, 2026.

KNBR Podcast
Evan Webeck talks messaging with Silver & Krueg, plus his thoughts in the 2026 W's draft

KNBR Podcast

Play Episode Listen Later Jun 25, 2026 20:49 Transcription Available


Evan Webeck of the California Post weighs in on the Giants' messaging surrounding Pride Night and the team's response, the team's play vs the A's, and his thoughts on the Warriors' 2026 draft and signing of Graham Ike. See omnystudio.com/listener for privacy information.

Smart Software with SmartLogic
The State of the Open Internet with Mallory Knodel

Smart Software with SmartLogic

Play Episode Listen Later Jun 25, 2026 65:04


In this episode of Elixir Wizards, Charles Suggs and Emma Whamond are joined by Mallory Knodel, executive director and founder of the Social Web Foundation, to talk about internet governance, open standards, and the future of the social web. Mallory shares how her work as an activist, systems administrator, and public interest technologist led her into the organizations and working groups that shape how the internet functions, including the IETF, W3C, ICANN, and ITU. The conversation explores how the internet shifted from a collection of open protocols toward a small number of dominant platforms, and what that centralization means for users, developers, and independent service providers. Mallory explains how decisions made at the protocol level can affect everything from email deliverability to identity, data portability, trust and safety, and the ability to move between platforms. We also discuss the Social Web Foundation, ActivityPub, the Fediverse, and the idea of building a more multipolar social web. Mallory also looks at what happens when AI agents, automated accounts, and algorithmic feeds enter open social ecosystems. She shares her perspective on privacy, usability, encrypted messaging, and designing technology around user needs rather than engagement alone. Key Topics Discussed What it means to be a public interest technologist How internet governance affects everyday software development The role of global internet standards organizations How the IETF and W3C develop technical standards Corporate influence inside internet governance and standards bodies The internet's shift from protocols to centralized platforms Email deliverability and the hidden costs of centralization How platform control affects identity and user autonomy Why data portability remains difficult across social platforms The mission behind the Social Web Foundation How the Fediverse connects independent social platforms ActivityPub and Activity Streams as open web protocols AT Protocol, an alternative to ActivityPub How federated servers exchange content and user activity Why a multipolar web differs from decentralization What Meta's ActivityPub adoption means for federation The embrace, extend, extinguish risk for open protocols Discoverability challenges across federated social networks Trust and safety for smaller platform operators How protocol decisions can affect human rights AI agents entering open social web ecosystems Whether federated platforms should block automated crawlers Designing algorithmic feeds around values and user choice Privacy-first principles for developers building social software Encrypted direct messaging for the open social web Elixir projects building across the Fediverse ecosystem Links Mentioned: Mallory's Website https://malloryknodel.net/ Internet Protocol (IP) https://en.wikipedia.org/wiki/Internet_Protocol Internet Engineering Task Force (IETF) https://www.ietf.org/ International Communication Union https://www.itu.int/en/ Internet Corporation for Assigned Names and Numbers (ICANN) https://www.icann.org/ World Wide Web Consortium (W3C) https://www.w3.org/ Huawei https://www.huawei.com/en/ Cisco https://www.cisco.com/ Messaging, Malware and Mobile Anti-Abuse Working Group (M³AAWG) https://www.m3aawg.org/ Social Web Foundation https://socialwebfoundation.org/ ActivityPub https://www.w3.org/TR/activitypub/ AT Protocol https://atproto.com/ MeWe Decentralized Social Networking Protocol (DNSP) https://dsnp.org/about/MeWe-use-case.html BlueSky https://bsky.app/ Mastodon https://joinmastodon.org/ Internet Society https://www.internetsociety.org/ Fediverse https://fediverse.party/ NCSA Mosaic Browser https://www.ncsa.illinois.edu/research/project-highlights/ncsa-mosaic/ Webring https://en.wikipedia.org/wiki/Webring https://tags.pub/ Elixir projects: Pleroma https://pleroma.social/ Akkoma https://akkoma.social/ Bonfire Networks https://bonfirenetworks.org/ Mobilizon https://mobilizon.org/

ai messaging cisco huawei mastodon malware elixir itu digital identity technology policy mewe online privacy icann w3c digital rights internet society open web internet freedom open internet ietf activitypub internet governance pleroma public interest technology encrypted messaging internet infrastructure assigned names internet corporation data portability numbers icann world wide web consortium w3c internet protocol ip
The Influencer Podcast
Why Your Content Isn't Converting: The Difference Between Content and Messaging

The Influencer Podcast

Play Episode Listen Later Jun 24, 2026 40:16


In this episode, I'm sharing a soul-and-strategy conversation I had with the powerhouse Stefanie Gass, on her podcast God-Led Business. Stefanie is a leading voice for faith-led entrepreneurs and visibility strategy. We get into the early days of my business, the hard-won clarity that led me to my first million-dollar year, and the moment I finally stopped trying to be a lifestyle blogger and just allowed myself to be "Julie Publicist." I share my exact definition of messaging versus content, why your content isn't converting (hint: it's not a content problem), and the specific shift my client made that turned one post into $15,000 in sales. We unpack the difference between messaging as the foundation and content as the tactical execution, why niching down has nothing to do with content pillars, and the visibility truth I learned from my years in PR: opportunity doesn't fall from the sky—you have to put yourself in the path of it. If you've ever felt too late, too unqualified, or like your genius isn't being seen, this episode is your encouragement and your permission slip. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  03:56 From PR to Online 05:33 Monetizing With Pitching 06:54 Course Podcast Million 12:06 Investing With Faith 15:43 Own Your Genius 18:16 Messaging Versus Content 20:18 Irresistible Offer Path 20:45 Clear Offer Fit 21:05 Niche Down Right 21:28 Market Research Nuances 22:27 Message Mining Systems 23:10 Jeans Closet Story 25:55 Specificity Sells 27:35 Visibility Before Ready 30:11 Pitch Your Way Up 33:01 Build Fear Capacity 34:23 Own Your Story 36:25 Where To Find Julie QUOTABLES: “Visibility is not the byproduct of success, it's not the byproduct of launching a podcast, or getting people to listen to episodes, or even being featured on podcasts. It's the literal catalyst of all of them.” - Julie Solomon  “So often we wanna build an offer and build a brand about something sparkly that someone else is doing or that we want to do in the future. But that's where you missed the mark.” - Stefanie Gass GUEST RESOURCES: You can listen to Stefanie's Podcast GOD-LED BUSINESS Listen to Stefanie's Episode of The Influencer Podcast RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [TURN YOUR IDEAS INTO ACTION]With this platform, you can easily create a beautiful store, manage products, and run marketing campaigns—all in one place. Find out more.

KNBR Podcast
John Shea of the San Francisco Standard weighs in on Buster Posey's comments (and lack thereof) as SF struggles with communication and messaging)

KNBR Podcast

Play Episode Listen Later Jun 24, 2026 23:15 Transcription Available


John Shea of the San Francisco Standard discusses SF's handling of recent events that have been met with criticism, how it went wrong and what it means for the team's future. We also discuss the team's recent struggles on the field, including a disappointing season and a lack of accountability from some of its players. See omnystudio.com/listener for privacy information.

Own Your Hustle
“I'm so over hearing myself sell” - The identity work behind selling every day

Own Your Hustle

Play Episode Listen Later Jun 23, 2026 46:05 Transcription Available


Silver Screen & Roll: for Los Angeles Lakers fans
FULL: Luka's messaging is becoming impossible to not understand; LeBron, Austin updates

Silver Screen & Roll: for Los Angeles Lakers fans

Play Episode Listen Later Jun 19, 2026 51:52


Anthony explains the parts of ESPN's reporting on Luka Doncic's preferences/expectations you need to pay extra close attention to and give his thoughts on what it all means. He then updates the LeBron James and Austin Reaves situations, and discusses how he sees these three players' summers playing out.

Bitcoin Magazine
Calle on Bitchat: Messaging When The Internet is Shut Down

Bitcoin Magazine

Play Episode Listen Later Jun 18, 2026 14:52


What happens to communication when the internet gets shut off? Frank Corva sits down with Calle — creator of Cashu and a contributor to BitChat — to unpack two of the most exciting open-source projects in Bitcoin. They dig into how Cashu ecash matured from experimental tech into a real economy, and why BitChat's Bluetooth mesh network took off in Jamaica, Iran, and Nepal. Calle also explains why ecash may become the native money of AI agents. Grab your copy THE 2036 ISSUE

Steve Deace Show
Vance Gives a Messaging MASTER CLASS | Guest: Robert Orlando | 6/17/26

Steve Deace Show

Play Episode Listen Later Jun 17, 2026 99:53


Steve discusses Vice President JD Vance's media tour and says the diversity of hosts and audiences he talked to is indicative of not just good political messaging but true giftedness. Then, Robert Orlando joins the program to talk about his newest book, "Karl Marx: The Divine Tragedy." Hour Two is Buy, Sell, or Hold. TODAY'S SPONSORS: PREBORN: https://give.preborn.com/preborn/media-partner?sc=IABSD0123RA PATRIOT MOBILE: https://patriotmobile.com/STEVE or call 972-PATRIOT for your FREE MONTH of service CHIRP: https://gochirp.com/pages/steve-deace use promo code STEVE FREEDOM PROJECT ACADEMY: https://fpeusa.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

The Mind Your Business Podcast
Episode 835: Wednesday Weekly Win: How Brad Bizjack Built a 7-Figure Brand with Business By Design (The Messaging Shifts, Launch Tweaks, and Strategic Pivots That Changed Everything)

The Mind Your Business Podcast

Play Episode Listen Later Jun 17, 2026 42:52


Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible. Today, Jenni is joined by long-time mastermind member and mindset coach Brad Bizjack, who went from running 26 failed webinars to building a 7-figure brand, all by making a handful of pivotal shifts in his messaging, offer design, and launch strategy. After discovering Business by Design, Brad rewrote his webinar in a week, made $50K in 10 days and never looked back, scaling from $350k all the way to $2.4 million in successive years.  In this episode, Brad unpacks the exact messaging pivots, ascension model tweaks, and high-touch sales strategies that got him there, including how he achieved 100% conversion at his most recent live event!  This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start following a proven path. From first digital products to 6-figure launches, to building audiences and scaling systems, every conversation reveals the mechanics of what actually creates growth in a digital business. Because when you see someone just a few steps ahead of what you're doing, something powerful happens. James's biggest free training of the year is LIVE… The Business Breakthrough Experience.  And we're creating even more opportunities for you to get the coaching, clarity, and momentum your business truly deserves. We've been hosting a special series of live panels featuring incredible Digital CEOs—like Brad —who are in it, doing it, and ready to share what's actually working right now. These aren't just sit-back-and-watch sessions… You'll be able to join us live on Zoom, ask your questions, and get real-time coaching from experts who have been exactly where you are. And the best way to make sure you don't miss a single one? Register for The Business Breakthrough Experience. You'll be the first to know about every panel, every opportunity to get coached, and every new Wednesday Weekly Win episode—so you can stay inspired, take action, and keep moving forward.

Drink Beer, Think Beer With John Holl
How Do Brewers Overcome the "Lager is Cheap" Messaging

Drink Beer, Think Beer With John Holl

Play Episode Listen Later Jun 17, 2026 47:55


Andy Crouch hosts a special episode of the podcast recorded live from Notch Brewing's Forever Lager '26 Festival. The panel includes Brittney Barrie of Barrie Haus Brewing, Tom Beckmann of Goldfinger Brewing, and Todd DiMatteo of Good Word Brewing. Together they answer the question "How Do Brewers Overcome the 'Lager is Cheap' Messaging." Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events.Click here to support independent journalism covering the beer industry.This Episode is Sponsored by:All About BeerAt All About Beer, we're honored to share the stories that define the beer community, and we couldn't do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.Host: Andy CrouchGuests: Brittney Barrie, Tom Beckmann, Todd DiMatteo Sponsors: All About BeerTags: LagerPhoto: 

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
20VC: Micron Will Be More Valuable Than Meta | How Export Controls Helped Not Hurt China | Power is the Bottleneck to AI | Why Dario Has Done a Disservice to AI with his Labour Replacement Messaging with Aravind Srinivas, Founder @ Perplexity

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Play Episode Listen Later Jun 15, 2026 80:56


Aravind Srinivas is the Founder and CEO of Perplexity, one of the fastest-growing AI companies in the world. Since the start of the year, Perplexity has tripled revenue to well over $500M in ARR. Aravind has raised over $1BN for the company with reported valuations reaching $20BN.  AGENDA:  05:40 – "Perplexity Changed Google More Than Any PM Ever Has" 10:15 – Why Search Is Not the Future of AI 13:05 – The Most Important Insight in AI: The Model Is NOT The Product 16:10 – Why AI Agents Will Become Bigger Than Google Search 22:00 – AI Will Design Chips, Discover Drugs & Cure Diseases 24:15 – The Secret to Building a 24/7 AI Agent 32:40 – Aravind's Wild Prediction: Micron Could Become More Valuable Than Meta 41:00 – Why Power Will Be The Biggest Bottleneck In AI For The Next Decade 45:00 – Have U.S. Export Controls Accidentally Made China Stronger? 49:00 – Why Dario Amodei's AI Doom Narrative Is Wrong 55:20 – Why Token Budgets are Total BS and Useless 58:00 – When Agent Traffic Surpasses Human Traffic, What Happens To The Internet? 01:08:00 – SpaceX, OpenAI & Anthropic IPOs: Is There Enough Capital For All Three? 01:14:00 – What Elon Musk Is Really Like Behind Closed Doors