Podcasts about messaging

Today is the 600th episode of the Sean Spicer Show! We are so grateful to this community we've built and all the daily watchers and listeners of the show. Please continue to share the show with your friends and family as we head into the new year to cross new milestones. The Christmas season is upon us in Washington D.C. as President Trump and First Lady Melania had the tree lighting ceremony last night. The Tennessee special election was a victory for Republicans but they are still missing the mark on messaging. Robert Cahaly wants Republicans PACs and the RNC to advertise where the donors are. Sporting events, recent Thanksgiving day need to have Republicans messages reaching average Americans that aren't tuned into the podcast and internet culture and debates. The fight is not only against Democrats but all of the corporate media outlets. President Trump has made great strides in restoring America's prosperity but most Americans are still struggling. The rest of the part needs to step up and join his message that if we can just hang on we will see jobs, tax breaks and prosperity back in our own pockets. Now is the time to take action on the expiring ACA subsidies or risk losing the midterm elections to Democrats. Featuring: Robert Cahaly Chief Pollster | The Trafalgar Group https://www.thetrafalgargroup.org/ FREE CONTENT FRIDAY: https://www.seanspicer.com/p/the-medias-latest-lie-backfires Masa Chips You're probably watching the Sean Spicer Show right now and thinking “hmm, I wish I had something healthy and satisfying to snack on…” Well Masa Chips are exactly what you are looking for. Big corporations use cheap nasty seed oils that can cause inflammation and health issues. Masa cut out all the bad stuff and created a tortilla chip with just 3 ingredients: organic nixtamalized corn, sea salt, and 100 percent grass-fed beef tallow. Snacking on MASA chips feels different—you feel satisfied, light, and energetic, with no crash, bloat, or sluggishness. So head to https://MASAChips.com/SEAN to get  25% off your first order. Beam's CYBER SALE  Are you tossing and turning at night and running on fumes during the day? If so, then you are missing out on the most important part of your wellness, sleep. If you want to wake up refreshed, inspired and ready to take on the day then you have to try Beam's Dream powder. This best-selling blend of Reishi, Magnesium, L-Theanine, Apigenin and Melatonin will help you fall asleep, stay asleep, and wake up refreshed.Right now, during Beam's Cyber Sale, you can get Beam's Dream powder for 50% OFF just head to https://shopbeam.com/SPICER to receive 50% off your order. Firecracker Farms Everything's better with HOT SALT. Firecracker Farms hot salt is hand crafted on their family farm with Carolina Reaper, Ghost and Trinidad Scorpion peppers. This is a balanced, deep flavor pairs perfect with your favorite foods. Whether it's eggs, steaks, veggies or even your favorite beverage, Firecracker Farms hot salt is what you've been missing. Just head to https://firecracker.farm/ use code word: SEAN for a discount. Unlock the flavor in your food now! ------------------------------------------------------------- 1️⃣ Subscribe and ring the bell for new videos: https://youtube.com/seanmspicer?sub_confirmation=1 2️⃣ Become a part of The Sean Spicer Show community: https://www.seanspicer.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

00:00 | Making a Strong First Impression & Why Branding Matters 03:58 | Learning from Global Luxury Brands 07:45 | Staying Relevant: Refreshing Your Brand & Understanding Your Audience 12:22 | Lifestyle Storytelling & Creating Memorable Client Experiences 16:40 | Authenticity, Messaging, and Aligning Your Brand With Who You Are 21:02 | Breaking Into Luxury Without Losing Your Core Business 26:49 | Trust, Track Record & Cross-Industry Inspiration 32:40 | Innovation in Luxury Marketing & Modern Presentation Standards 38:37 | Competence, Confidence & Affluent Buyer Psychology 44:05 | Planning for 2026: Branding, Market Shifts & Business Leadership

96% Agree on its Importance:** A global study conducted byHarvard Business Review Analytic Services in 2024 found that 96% of respondentsbelieve creative ideas are essential for a company's long-term success. MostMarketers Emphasize Creative Quality: An August 2025 surveyby Marketing Week revealed that 80% of brand-side marketers consider creativequality to be a key factor in the overall effectiveness of a campaign. AmongSmall and Medium-sized Enterprises (SMEs), which include many entrepreneurialbusinesses, two-thirds (65.4%) share this perspective. Dennis Meador is the CEO and Founder of The Legal PodcastNetwork (LPN). He helps professional business owners and service providers,such as attorneys, doctors, consultants, and firm owners, establish theirmarket authority to attract their ideal clients. With 30 years of business andmarketing experience—two of which focus specifically on the legal andwhite-collar sectors—he simplifies the process for professionals to buildlasting authority through podcasting, content creation, and effective strategies.He joined me this week to share more insights. For more information, visit: [The Legal PodcastNetwork](https://www.thelegalpodcastnetwork.com/) Discover more: [DM onDemand](https://www.dmondemand.expert/) Connect on LinkedIn: @@DennisMeador

Send us a textAaron unloads on the Air Force Special Warfare leadership with the fury of a thousand ignored NCOs. If you're wondering why morale is in the toilet and retention's circling the drain, look no further than the clown show running the pipeline overhaul. Instructors? Ignored. Functional managers? Ghosted. Messaging? Nonexistent. This isn't just poor leadership—it's sabotage disguised as progress. If you're in charge and this episode hits a nerve… maybe that's the point. Fix it—or get out of the way.

What if the fastest path to multi-million-dollar revenue has nothing to do with posting more…and everything to do with owning who you already are? Today's episode is a masterclass in audacity, authority, and feminine scaling and I cannot wait for you to hear it. I'm joined by the iconic Leanne Lopez Mosley, creator of Rich Queen®, Freedom Funnels®, and the new $100M AI tool revolutionizing how women scale. If you've ever wondered how Leanne went from launching her coaching business in 2020…to doing $11.3M in 2024, this episode gives you the behind-the-scenes truth. Tune in to hear: How becoming a mother unlocked the boldest version of her The exact moment she realized messaging (not more programs) was her genius Why women shrink in their messaging even when they think they're taking up space How to identify your Million Dollar Client (and why speaking to fewer people makes you more money) Why traditional "feminine business" teachings are quietly burning women out How Freedom Funnels changed her life, her time, and her income The truth about authority: why people see you through the lens you see yourself How AI (specifically Leanne AI) is helping women find their voice with more clarity and power than ever Tag me and Leanne on Instagram with your biggest aha. We want to hear all of it. Connect with Leanne: Instagram: @theleannelopezmosley Programs, offers & Leanne AI: richqueen.com

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how telling people a product isn't for them can boost interest among the right audience. They discuss why exclusion signals expertise and how persuasive framing builds stronger connections with core customers than traditional persuasive messaging.Topics covered:   [01:00] "This Article is Not for Everyone: The Impact of Persuasive Framing on Consumer Response to Product Messages"[02:00] Examples of brands using exclusionary messaging[04:00] Why persuasive ads outperform persuasive ads[05:00] Target specificity and specialized positioning[06:00] The steakhouse billboard and flexing for your audience[07:00] Marketing takeaways: filtering builds credibility  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Wallach, K. A., Blair, S., & Tanenbaum, J. L. (2025). This article is not for everyone: The impact of dissuasive framing on consumer response to product messages. Journal of Consumer Research. Advance online publication. https://doi.org/10.1093/jcr/ucaf034  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Send us a textIn this episode, Kay Suthar sits down with Michael Dargie  brand strategist, improviser, and founder of Make More Creative  to break down what your message should actually be about if you want your audience to care. Michael explains why most businesses don't really know who they are, how brands accidentally make their messaging about themselves, and why improvisation teaches some of the most powerful branding lessons in business. They also dive into the Brand DNA, the four WHs every business must answer, and why trying to be everywhere online is the fastest way to dilute your impact instead of growing it.What to expect in this episode:(00:00) – Helping small businesses show up like the big players (04:10) – Why most brands don't actually know who they are (08:20) – Should you really be on every social media platform? (12:45) – The Brand DNA explained (17:30) – Your message is about your audience — not you (21:10) – Creating expectations that engage and connectAbout Michael DargieMichael Dargie is an improviser, emerging stand-up comedian, and the founder of Make More Creative, a branding and creative agency dedicated to helping small- to medium-sized businesses show up with big-brand confidence. With over 38,000 hours of teaching across disciplines ranging from art and design to business and branding, Michael brings a uniquely creative approach to helping entrepreneurs communicate with clarity, confidence, and personality.Connect with Michael DargieWebsite: https://www.makemorecreative.com/Website: https://michaeldargie.comLinkedIn: https://www.linkedin.com/in/michaeldargie/Email: info@makemorecreative.comFree Gift: https://makemorecreative.com/uncensored/Connect with Kay SutharBusiness Website: https://makeyourmarkagency.com/Podcast Website: https://www.makeyourmarkpodcast.com/LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/Facebook Group: https://www.facebook.com/groups/482037820744114Email: kay@makeyourmarkagency.comFREE Gifts from Kay Suthar:3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

Two new Think Fast Talk Smart AI tools put communication skills to the test in real time.Technology promises many things, but few experiments illustrate its potential more vividly than a coach in conversation with his own digital counterpart. In this episode, Matt Abrahams introduces two new AI-powered tools from the Think Fast Talk Smart Online Learning Community: Coach Matt and Chat Matt. Trained on years of Matt's communication teachings and podcast insights, these digital counterparts offer a rare opportunity to watch human expertise meet machine-driven guidance in real time.Coach Matt begins by addressing a familiar tension: the surge of anxiety that surfaces before high-stakes speaking moments. His approach reframes that nervousness as a form of future-focused energy that can be redirected toward curiosity and clarity. He also introduces the “What–So What–Now What” framework, a simple but powerful method for giving feedback that remains constructive, direct, and grounded in shared purpose.Chat Matt then steps into the conversation, tackling the challenge of crafting a compelling proposal in just two minutes. Its responses reveal how AI can quickly synthesize communication principles while also highlighting the evolving space where human nuance and digital precision intersect.By pairing Matt Abrahams with his own digital counterparts, this episode of Think Fast Talk Smarts explores the future of communication learning—one where technology doesn't replace the coach, but expands the possibilities for insight, clarity, and confident expression.Episode Reference Links:Think Fast Talk Smart Learning Community Connect:Premium Signup >>>> Think Fast Talk Smart PremiumEmail Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00) - Introduction (03:13) - Introducing Coach Matt and Chat Matt (04:14) - Coach Matt: Speaking Anxiety (06:14) - Reframing Nervousness (07:14) - Constructive Feedback Framework (08:33) - Testing Communication Advice (10:07) - Chat Matt: High-Stakes Presenting (13:59) - Strengthening a Two-Minute Proposal (16:35) - Conclusion ********Thank you to our sponsors.  These partnerships support the ongoing production of the podcast, allowing us to bring it to you at no cost. Go to Quince.com/ThinkFast for free shipping on your order and 365-day returns. Join our Think Fast Talk Smart Learning Community and become the communicator you want to be.

With Courtney of Courtney Lynette Creative Co. If you want to book better, not just more, this conversation with Courtney of Courtney Lynette Creative Co. breaks down how to realign your website and visuals so the right clients find (and choose) you. It's easier than you think! We cover: A year-end review to define your 2026 "dream client" (what you loved, what you never want again) The quick-hit homepage audit: images, fonts, color palette, consistency Mobile-first essentials and broken-button checks Smarter contact forms Messaging cleanup so you don't try to "serve everyone" (and attract no one) DIY vs. hiring help How time-blocking helps get things done Reminder: a new website (or refresh) is a tax write-off! Listen in for a step-by-step plan, whether you've got no website, you want to DIY or you're ready to hand off the work to a pro.  In the UGlu Hotline, hear my organization tip for my foil balloons.   Unlock three free bonus episodes!    RESOURCES MENTIONED: Presenting sponsor: 17hats (get 50% off your 1st year)  Other sponsors & resources: Courtney Lynette Creative Co. (mention the podcast for $100 off!)  2026 Bright Balloon Planner  Havin' A Party Wholesale (save 5% on orders $200+ with code PODCAST) UGlu by Pro Tapes (save 5% on orders $200+ at Havin' A Party with code PODCAST)  DM @thebrightballoon on Instagram to ask a question or leave advice for the UGlu Hotline! Balloon Boss Mastermind & Summit  - - - - On the Bright Side (Apple) On the Bright Side (Patreon) 50 Ideas for Email Marketing | Join the Bright Balloon email list  @thebrightballoon  The Bright Balloon on YouTube 

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down the exact year-end audit every founder should do if they want more clarity, more momentum, and more aligned growth next year.Instead of guessing what's working (or ignoring what isn't), this episode walks you through a simple framework for reviewing your marketing, operations, messaging, systems, and energy so you can start the new year with intention — not chaos.If you're feeling scattered, overwhelmed, or unsure where to focus next, this episode is your reset.The 3 Core Areas Every Founder Must Audit Before Year-End1. Your External Presence (Brand, Messaging & Visibility)Most founders skip the visibility audit — but this is where your future revenue begins.Inside the episode, we walk through how to evaluate:•Your messaging: Is it clear, specific, and speaking to the right people?•Your offers: Are you selling what people actually want right now?•Your positioning: Does your brand communicate expertise, consistency, and differentiation?•Your visibility channels: What's working? What's draining you? What needs to be sunset or doubled down on?2. Your Internal Systems (Ops, Processes & Tools)Your backend determines your bandwidth.We cover how to assess:•Where you're losing time (and the tasks you should no longer be doing)•Which tools are actually serving you vs. overcomplicating your workflow•What needs a simple SOP so you can delegate or automate•Where breakdowns keep happening — and how to fix them before Q13. Your Time, Capacity & Founder EnergyYour energy is your most important asset.In this section, we unpack:•Which tasks drain you vs. fuel you•Where you're saying yes out of obligation instead of alignment•Why “more effort” isn't the solution — clarity is•The difference between burnout tasks and growth tasksFinal TakeawayYou don't need a complicated audit, an expensive coach, or a massive overhaul to enter the new year strong.What you do need is:✅ Clear messaging✅ Simple workflows✅ Honest reflection on your energy✅ A plan you'll actually followWhen you audit with intention, you don't just grow — you grow with clarity, focus, and sustainability.

The “Best Fake PT on LinkedIn” is back.Hunter McWhorter joins us to talk messaging, longevity, branding, wellness, collaboration, and why PTs are standing in front of a trillion-dollar wave without a surfboard.You'll hear:• Why gyms are quietly eating PT's lunch• What Farmer's Dog can teach PTs about messaging• Why clear communication = survival in 2026• Why PT desperately needs more outsiders• Supplements, stigma & hot takes• Collaboration > competitionPlus:Sponsor shoutouts from Brooks IHL (Residencies/Fellowships) and Empower EMR, and a PSA for Team Gleason.Share with a colleague who needs better messaging in their life.

The Advocates Toolbox: Effective Advocacy Strategies for a Successful Mediation, is co-hosted by Mia Levi, Vice President and Corporate Secretary, CPR Dispute Resolution Services LLC, and Rachel Gupta, Mediator and Arbitrator at JAMS. This podcast will cover the skills business lawyers need to be successful advocates in mediation. Episode 3: Anchoring Strategy and Messaging in Mediation. Distributive bargaining is a competitive negotiation strategy that is used to decide how to allocate available funds in mediations. The speakers will guide us in developing your anchor, your target settlement range, and the strategy and messaging for achieving it. Speakers: Joan Stearns Johnsen, Mediator at JSJ-ADR and Adrienne Publicover, Mediator at JAMS.

Spyware Allows Cyber Threat Actors to Target Users of Messaging Applications Spyware attacks messaging applications in part by triggering vulnerabilities in messaging applications but also by deploying tools like keystroke loggers and screenshot applications. https://www.cisa.gov/news-events/alerts/2025/11/24/spyware-allows-cyber-threat-actors-target-users-messaging-applications Stop Putting Your Passwords Into Random Websites Yes. Just Stop! https://labs.watchtowr.com/stop-putting-your-passwords-into-random-websites-yes-seriously-you-are-the-problem/ Fluentbit Vulnerability https://www.oligo.security/blog/critical-vulnerabilities-in-fluent-bit-expose-cloud-environments-to-remote-takeover Happy Thanksgiving. Next podcast on Monday after Thanksgiving.

Funny how one small shift in your messaging can change the entire response rate, sometimes even more than the offer itself.Welcome to Gym Marketing Made Simple, where the focus is on helping boutique gyms grow through clear, straightforward marketing that actually moves the numbers. Each episode breaks down what's working right now so gym owners can stay competitive without juggling complicated tactics.Episode HighlightsThis episode breaks down why blue messaging is outperforming standard outreach and how gyms are seeing response rates jump to 70%. Blake walks through the order of tools that actually work, starting with blue messages, then AI agents, and lastly phone-based AI, while explaining why personalization still sets the tone for higher-quality conversations.Episode Outline Why blue messages outperform traditional outreach.How gyms are achieving a 70% response rate.When to use AI agents—and when they create more confusion.Why AI phone calls fall short in the fitness space.Recommended order of tools for best results.Link Blue is an affordable messaging solution.How personalization increases response quality.Where gym owners tend to waste time and money on messaging.Episode Chapters00:00 Intro00:35 Introduction of New Testing Tool01:41 Impact of Blue Messages on Response Rates02:05 Challenges and Limitations of AI Agents and AI Phone Calls04:05 Endorsement of Link Blue and Final RecommendationsIf this episode helped, follow the show and share it with someone who might benefit. And if questions come up, reach out to our team is always open to helping gym owners navigate clearer marketing.Supporting Information

"Do not be tempted to undervalue yourself just because it happens to be something that's fast or easy for you to produce." -Casey Brown In the finale of this two-part series, pricing expert and president of Boost Pricing, Casey Brown, returns to share how bookkeepers can move from fear-based pricing to confident, value-driven conversations. She explains how to stop pre-discounting, test your true pricing ceiling, and communicate your worth with clarity and confidence. In this interview, you'll learn: Why pre-discounting hurts your profits How to identify & attract better, higher-value clients How to package & present your services with confidence Connect with Casey on LinkedIn. To buy her book, Fearless Pricing, click here. Watch her TED Talk, or video on 12 things I Hate About Hourly Billing. To learn more about Boost Pricing, click this link. Time Stamp 02:03 – The two types of discounting: negotiated & pre-discounting 03:52 – How to test your true price ceiling 04:54 – Overcoming scarcity mindset & fear of losing clients 06:02 – Why fewer clients at higher prices can be more profitable 08:44 – Letting go of price-sensitive clients who drain your energy 10:43 – Why bad clients cost more than they're worth 11:13 – The gender gap in business pricing & confidence 12:45 – How women undervalue their services & why it costs them 13:52 – Messaging & packaging your services for higher value 15:17 – Half of pricing success is the number; half is how you frame it 16:52 – Stop obsessing over numbers & focus on context 17:47 – The problems with hourly billing models 18:47 – Why fixed-fee & value-based pricing work better 19:26 – When & how to offer pricing packages 20:47 – Avoid overwhelming clients with too many choices 22:28 – Be the expert—guide your client's decision 24:31 – Why clear messaging builds trust & confidence 25:57 – The Picasso lesson: charge for your experience, not your time 26:58 – How to articulate the process & value you deliver 27:21 – Where to find Casey's free resources, book & programs 28:42 – Fearless Pricing community & how to join This episode is brought to you by our friends at Dext! Dext handles transaction capture, keeps your data accurate, and even simplifies e-commerce reconciliation, all in one place. Join thousands of bookkeepers and accountants who've already made the switch. If you're ready to save time, reduce errors, and make bookkeeping more efficient, Dext is for you! Go to thesuccessfulbookkeeper.com/dext to book a demo TODAY and see how it can transform the way you work!

Watch the full podcast: https://youtu.be/G5qLZnneMKQ  

Every year it happens.You head into January full of intention – new planner, new strategy, new promise that this is the year your marketing finally feels organised and intentional.And then by mid-February… you're right back in reactive mode wondering what the hell happened.In today's episode of the How I Do Content Podcast, I'm breaking down why this cycle keeps repeating itself – and spoiler alert: it has nothing to do with your motivation, organisation, or discipline. The real reason you slip back into reactive marketing is because your messaging isn't doing the job it's supposed to do.When your messaging is unclear, everything you create becomes guesswork. You default to random acts of marketing, posting whatever pops into your head, filling space, relying on pressure or inspiration, and hoping it magically works.And without strong messaging, your marketing has no direction – so of course it becomes reactive.I'm diving into the three specific messaging mistakes keeping you stuck in this pattern: the chaos that happens when you create random content with no intention, the trap of speaking only to your warm audience (and accidentally blocking your own sales pipeline), and the reason people love your content but still don't take the next step. These are the patterns pulling you back into reactive mode year after year – and once you see them, you can change them.If you want 2026 to be the year you finally break out of reactive marketing and step into proactive, intentional messaging that actually attracts, moves, and converts your audience – this episode is your sign to fix your messaging.CHOOSE YOUR MESSAGING PATHWAYPathway 1: Micro Messaging (6 months of wizard-level support)If you want powerful messaging that consistently attracts and converts your dream clients, join the waitlist to access the 2025 pricing before it increases in January.https://thesocialbolt.com.au/messaging-waitlist/ Pathway 2: The Messaging Fastrack IntensiveNeed your 2026 messaging + launch plan sorted fast? Limited end-of-year spots available, with something extra special for fast action-takers.https://thesocialbolt.com.au/the-messaging-fasttrack/ TOPICS COVERED IN THIS EPISODEreactive marketing, marketing consistency, marketing discipline, marketing planning, messaging strategy, business messaging mistakes, random acts of marketing, inconsistent content creation, content strategy for business, warm audience vs cold audience, top-of-funnel messaging, growing your audience online, sales pipeline problems, why my content isn't converting, audience not buying, content that drives action, creating demand with messaging, improving messaging clarity, how to fix your messaging, why messaging matters in marketing, marketing momentum, content that moves people to buy, breaking reactive marketing habits, proactive marketing strategy, messaging for 2026 business growth, how to attract new leads, blocked sales pipeline, content that converts buyers, marketing direction and messaging, Micro Messaging program, messaging fast-track support.Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

In this episode, Rick speaks with Himanshu Saxena, founder of First Principles, a consultancy and fellowship program focused on helping founders sharpen their messaging through simplicity and structured storytelling. Himanshu shares lessons from building and scaling products across multiple industries and explains why most startups fail to communicate value clearly. He breaks down how frameworks like April Dunford's positioning and Donald Miller's story loop guide effective copy and website strategy, especially for technical founders. Listeners gain insights into using conversations, communities, and AI tools to refine messaging, test content, and build stronger distribution channels. This episode delivers practical guidance for anyone aiming to simplify communication and improve marketing clarity.  

The political suicide of bring in foreign workers over Americans. Trump pushing H1B’s again. The kind of messaging the American people need to hear. Swimmy the fish. Follow The Jesse Kelly Show on YouTube: https://www.youtube.com/@TheJesseKellyShowSee omnystudio.com/listener for privacy information.

Call-In Hour: Politics, Chaos & the Young Voter Wave

In this episode, we discuss the recent debate between Dave Smith and Liquid Zulu regarding the essence of true libertarianism. We delve into the relevance and impact of libertarian theory versus pragmatic action in today's political climate. The conversation highlights the challenges libertarians face in connecting with the broader public and the importance of balancing ideological purity with practical solutions. Tune in for a critical analysis of libertarian thought and its place in real-world politics. 00:00 Introduction: Dave Smith and Libertarian Criticism 00:34 Libertarian Theory Debate: In the Weeds 01:13 Relevance of Libertarianism Today 02:31 Libertarianism vs. Real World Problems 04:26 Theory Bros vs. Pragmatists 04:59 The Importance of Guiding Principles 08:48 Converting People to Libertarianism 13:13 Ron Paul's Influence and Personal Journey 20:11 Practical Libertarian Solutions 21:31 Conclusion: Small Steps in the Right Direction  

If your messaging isn't converting buyers every day, you need to dump the old messaging model.  And replace with the NEW sales-anchored messaging model.  Without these anchors? You sound...nice. Helpful.  You don't sound like a category-of-one authority premium buyers need to hire. Sales-anchored messaging shift beliefs. Close gaps.   And convert. When your messaging is infused with my YES-trigger Psychology -- you'll hear "I'm in" ( even before you reveal the price). Press play and listen how sales-anchored messaging triggers YES before you even make the offer. Your category-of-one era starts here. _______________ Access my entire Sanctified Sales Methodology inside this *free* Private Podcast: https://www.judyweber.co/privatepodcast Next Steps:

Ever wonder why some home service businesses grow effortlessly while others can't convert loyal customers? Many blame competition or marketing spend, but the real issue is confusion—unclear stories, inconsistent branding, and clunky customer experiences that break trust.  In this episode of The Better Than Rich Show, host Mike Abramowitz talks with Brian Sooy, author of Blue Collar Branding and Marketing Director at Gorjank Home Services. Brian shares how the StoryBrand and CARE Framework (Clarity, Alignment, Relevance, Experience) can help small service companies communicate clearly, deliver trust at every touchpoint, and scale through simplicity. He explains how local expertise, consistent messaging, and frictionless systems create brands that customers remember and recommend. Sooy discusses the StoryBrand framework, emphasizing the customer as the hero, and outlines a seven-step process—identifying the customer's problem, presenting a solution, and defining success. He highlights the importance of clarity, alignment, relevance, and experience in branding, stressing the need for consistency across all touchpoints, including marketing and customer service.  Timestamps [00:00] From Story to Strategy [01:32] The Customer Is the Hero [05:05] Defining the Ideal Client Avatar [07:23] The PASS Framework for Messaging [12:47] Ensuring Consistency in Conversions [17:01] Training CSRs for Alignment [18:26] The CARE Framework Explained [26:19] Building Frictionless User Experiences [32:43] Aligning Vendors with Company Vision [38:33] Standing Out Through Local Expertise [43:33] Delivering Premium Customer Experience [48:03] Tracking Sanity Metrics vs Vanity Metrics [51:00] Significance Over Success  Key Quotes “The customer is the hero, and your brand is the guide.” “Clarity builds confidence. Confusion kills conversion.” “Alignment means everyone tells the same story—marketing, sales, and customer service.” “The sale is a sample of the service. Every touchpoint matters.” “Significance over success—that's what it means to be better than rich.” Key Takeaways Clarify your message so customers instantly know who you help and how. Align every team and vendor around one consistent brand story. Focus on relevance—speak like a trusted local expert, not a faceless company. Deliver an experience that's frictionless, fast, and personal.  Links Mentioned Blue Collar Branding by Brian Sooy: https://www.amazon.com/Blue-Collar-Branding-Field-Proven-Framework-ebook/dp/B0F91PMS6ZGorjanc Home Services: https://www.gorjanc.com/Aespire: https://www.aespire.com/Connect with Brian on LinkedIn: https://www.linkedin.com/in/briansooy

In a world flooded with low-quality AI content, this episode delivers a powerful truth: AI will not replace you, but someone who knows how to blend authentic story, message, and originality with AI absolutely can. Jason breaks down the major shifts shaping 2024 and 2025, from the rise of performance longevity and biohacking in health, to AI-driven storytelling and distribution in wealth, to the growing need for real community in happiness. This episode offers a practical roadmap to stand out in a crowded digital landscape while staying rooted in authenticity.   "If you know how to control the message and the distribution using AI as a tool, and you can merge your story, your brand message, into the AI tools I'm telling you, you are going to dominate for the foreseeable future."   Key highlights: AI will not replace coaches and service providers, but those who combine their authentic message with AI will outperform those who rely on AI alone. Authenticity is becoming the new currency, surpassing attention as the most valuable driver of connection and conversion in marketing. Market sophistication is rising quickly, and businesses that fail to evolve their messaging and positioning will get lost in a sea of lookalike content. Health and wellness trends are shifting toward performance and longevity, with growing interest in peptides, wearables, recovery tech, and biohacking. Community and connection are emerging as major "booms" because people crave belonging, which increases retention, results, and business profitability. A unique brand message and big idea are essential, since generic messaging and AI-written content make brands feel commoditized and interchangeable. The GPT Sandwich method (10-80-10) helps creators maintain their true voice, where AI supports brainstorming, drafting, and refining, but the creator's unique tone, depth, and story remain at the center.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

This holiday season, ditch the tired “burn off the pie” message.In this episode of The Optimal Aging Podcast, Jay Croft shares seven high-impact messaging strategies for gym owners, trainers, and health coaches who serve the 50+ population. You'll learn how to communicate with compassion—not guilt—while keeping your clients engaged and consistent through the holidays.From practical travel workout tips to mindful eating reminders and ways to foster deeper community, this episode is a complete framework for turning holiday chaos into authentic connection and retention.What You'll Learn:How to replace fear-based fitness messaging with hope and encouragementWhy older adults ignore shame-based calls to actionReal-world tactics to keep clients active during travelHow to highlight community and member wins to build your brandTimestamps:00:00 – The holiday fitness guilt trip: why it doesn't work01:00 – People over 50 want support, not shame02:00 – Reflection, connection & gratitude as holiday fitness themes03:00 – Strategy 1: Reframe messaging with positive reinforcement04:00 – Using gratitude and consistency as motivators05:00 – Strategy 2: Promote meaningful self-care (not spa fluff)06:00 – Strategy 3: Smart travel fitness tips for staying active08:00 – Gear to pack + travel-friendly routines09:00 – Strategy 4: Mindful eating without restriction10:00 – Nutrition swaps, healthy recipes & realistic advice11:00 – Strategy 5: Stay visible with social + event content12:00 – Showcase member fun to boost retention and reach13:00 – Strategy 6: Holiday gift ideas + pre-sales that convert14:00 – Promote habits, not resolutions15:00 – Strategy 7: Build connection to build your business16:00 – Final thoughts + where to get more support

VIP Coaching Program (currently 50% off, LIMITED TIME ONLY) - http://kyil-extra.com/coaching00:00 His achievements!01:13 Seeing 8 girls in 8 weeks04:10 What was life like as a virgin?10:18 Sleeping with 12 women as a virgin15:08 "If she hates my honesty, I'll go talk to more girls"18:12 Getting rid of limiting beliefs21:52 Masculinity & bedroom confidence27:18 Messaging girls "I want to go down on you"32:49 What are you OFFERING women?36:48 His message for any virgin guys38:29 Building a profitable business in 6 weeks!41:09 Starting a business yourself50:21 Dealing with rejection53:17 Advice for his younger self54:53 Where would he be without coaching?

The guys discuss MSU's place in the potential Big Ten private equity deal.

In this episode, Dan Englander sits down with Garrett Jestice, former CMO and founder of Prelude, to unpack how to turn that randomness into a repeatable Go-To-Market (GTM) system that actually compounds.Garrett helps B2B agencies and service businesses replace scattered marketing efforts with a focused GTM strategy built on customer proof — clarifying audience, offer, messaging, and channels so growth stops being a guessing game.They break down why most agencies start with the wrong things (channels before clarity), how to pick the right market segment, and how to make growth repeatable without losing focus or burning resources. What You'll LearnWhy most agencies get stuck after $1M — and how to fix itThe four foundations of a real GTM system: Audience, Offer, Messaging, ChannelsHow to pick one market segment and own it (without overthinking TAM)Why you can't scale custom work — and what to do insteadThe “maintenance and support” offer that helped one agency grow fasterWhen to productize vs. stay bespokeHow to make referrals and warm intros systematic, not luckyWhy every audience–offer combo needs its own GTM strategyHow to align sales, marketing, and delivery around the same message

Josh Justice, CEO of Peerly, highlights the new Video in Motion technology, an evolution of their previous HD video texting service. This next-generation tool allows for sending 4K high-resolution video to voters' phones via text message, bypassing the limitations of MMS protocols. This is a direct-to-voter messaging model that Josh argues is superior to traditional OTT and CTV advertising because it delivers a measurable interactive experience directly to voters. Josh and I talk about: The integration of AI for video captions and thumbnails using AMP AI to handle replies that text campaigns generate The benefits of delivering messages directly to a voter's phone versus paid advertising The value of the robust real-time metrics tracking 64 different points of engagement Need for campaigns to take a mobile-first strategy to meet voters where they are in motion and not just sitting in front of a screen #Peerly #VideoInMotion #CampaignTech #PoliticalInnovation #DigitalOutreach #VoterEngagement #MobileStategy Peerly.com    

The Epstein boomerang hits Democrats while Trump closes a trillion-dollar Saudi deal. Jim Talent on F-35s, Abraham Accords, and the urgent economic messaging Republicans are missing.Watch this episode here. (00:00) - Part I (04:13) - The Epstein Files (16:07) - Government Reopening and Political Spectacle (25:47) - Middle East Foreign Policy (37:00) - Economic Discussion and Strategy (40:00) - Part II

Over the last couple of weeks, we've talked about how to tell if you have a brand messaging problem, why it's worth fixing, and how the sneaky culprit behind fuzzy messaging is the curse of knowledge—a trap that's so easy for consultants and coaches to fall into. This week, we're getting into the fix. Or more accurately, my fix. I'm taking you behind the scenes of my brand positioning and messaging process, which all my clients begin with before we frame their offers, build their websites, or strategize how they will attract and land strategic client engagements. It's my signature process, one I've been honing for nearly 10 years, ever since I first got serious about pivoting my business to work exclusively with consultants and coaches. What makes this process unique is that it's designed by a consultant and coach with 30 years in the industry, and customized for consultants and coaches who are intentional about both their business and their life. It's built to help you attract the right clients, yes, but just as importantly, to build the business that's meant for you, the one that reflects your strengths, passions, and purpose, and supports your life priorities. So if you're at an inflection point in your consulting or coaching business, whether you're starting your first business, building something of your own after relying on referrals or subcontracting, or pivoting focus and finding yourself in that confusing in-between space where you're ready for more but your messaging hasn't caught up... this episode is for you. Where to Dive In: (00:00) Brand Messaging for Consultants and Coaches(10:50) Discovering Your Consulting Identity(17:43) Refining Brand Positioning and Messaging(24:44) Crafting Your Ideal Client Archetype(32:16) Crafting Your Brand Value Proposition(43:22) Building Your Brand Foundation(52:10) Mastering Brand Messaging for Consultants Next Steps: Download the free Messaging Guide so you can follow along and start shaping your brand positioning with clarity and confidence: https://www.betsyjordyn.com/confused-to-confident Start noticing the real data around you by paying attention to who reaches out for help and what problems they're trying to solve. Review your past feedback and thank-you notes to spot the themes in the value you consistently create for others. Other episodes you may enjoy: The Curse of Knowledge: Why Your Expertise Might Be Hurting Your Message How to Know If You Have a Messaging Problem (Ep138) The Million-Dollar Milestone I Almost Hid (Ep135) About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.

Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you're not weaving in demand and trust first, you'll still struggle to make sales.  I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random DM popped up hours later saying, "Shut up and take my money." That moment flipped my world. It wasn't my pitch; it was my messaging, my relevancy triggers, and my ability to diagnose their exact problem. Today on the podcast, I'm pulling back the curtain on our new AI-powered messaging system by letting you in on Day 2 of our new Messaging Meets AI workshop. We've trained it on 15 years of our most successful launches and 3,000+ students so you can discover why sales actually start the second someone sees your ad—not when you pitch, build all three levels of trust (including trusting their own ability to win with you), teach powerful concepts with metaphors and stories that spark "I can do this", diagnose your audience's daily pain points so they're DMing you first, and use simple AI prompts to pull relevancy triggers and pre-empt objections. Ready to stop giving away free info and start creating real demand? Listen now and learn how to have people begging to buy—before you even open cart.  Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Two big things are happening in Washington today, and each involves a separate controversial figure. On Capitol Hill, the House is set to vote on closely watched legislation to release the files from the investigation into the late convicted sex offender Jeffrey Epstein. It is far from the first time Epstein has been at the center of activity on the Hill, but President Donald Trump's U-turn to encourage Republicans to vote for the release has taken much of the drama out. At the White House, Trump will welcome Saudi Crown Prince Mohammed bin Salman for the first time since the killing of Jamal Khashoggi. Playbook's Jack Blanchard and White House Bureau Chief Dasha Burns walk through what to expect, plus Trump's latest affordability pitch.

Two Chelseas jump on a mic and proceed to dismantle everything you thought you knew about sales, pricing, and running a business under capitalism.Chelsea Quint (aka The Business Whisperer) joins me for a conversation about the stuff most business coaches won't touch: how to price yourself without losing your soul, why that $5/hour VA in the Philippines isn't the flex you think it is, and what the hell was going on in 2020 when every coach had a money gun and used predatory tactics to sell.Themes from the episode:Black Friday rules: No bundling random shit, no fake price slashing, and for the love of GOD don't sell your TIMEThe sustainability test: Are you undercharging if YOU'RE paying the cost instead of your clients?Overcharging vs. the integrity gap — and why Boss Babe coaches charging $50K for vibes is a problemHow to be anti-capitalist while literally running a capitalist business The body knows: Using somatic pricing to find your resentment threshold and your "oh shit this feels unsafe" ceilingWhy talking about pain points isn't manipulative — it's human (when done right)The secret to feeling good about selling? Fall back in love with your offersConnect with Chelsea Quint: Instagram & Threads: @chelsea.quint Podcast: The Resonance Effect on Spotify and AppleWebsite: businesswhisperer.comWant her to de-influence your Black Friday purchases? Slide into her DMs—she's literally offering "Un-Black Friday" support to help you make regulated decisions instead of panic buys!Connect with Chelsea:

Nick and Jonathan react to Kenny Atkinson's messaging after the Cavs 118-106 win over the Bucks.

Today the house in congress votes on the release of the Epstein files. America seems to be having Epstein fatigue, so let's get this done. Who will vote how? Congressman Biggs chimes in. Affordability it the biggest issue in America, is the Trump administration doing enough to calm American concerns? Los Angeles is a complete mess, and the blame is square on the mayor and the state's governor. Plus, ballroom, will there be a female president, Oreos, and MickeyD's.

Joyful Business Revolution Founder & CEO M. Shannon Hernandez shows that messaging is still at the heart of effectively connecting with your very human customers and prospects. She shares her fascinating journey from teaching 8th graders in Spanish Harlem to helping early stage companies scale through authentic storytelling. A drive for continuous learning is everything. "Your business, your company, your organization is only going to grow as far as you grow yourself." Purpose driven founders are rejecting that growth must be had at all costs. She sees a big hunger for transparency, integrity and ethical marketing that respects people's intelligence, energy and time. Less pain-point manipulation, more focus on excellence. "Do less, but do it better." And through it all, leaders need to embrace three strategic levers: Clarity, Kindness and Joy. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.

In today's episode we are diving into why your visibility strategy only works when your message is clear and speaks directly to what your audience is really thinking.  If you've been posting, showing up, and doing all the things but sales still feel unpredictable, this episode breaks down the clarity gap that is keeping your content from converting. This episode is for women entrepreneurs who want consistent sales, deeper connection with their audience, and visibility that actually works. See you inside of OMNI where we build visibility strategies that work harder than you do. https://omniqueens.com/ Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

In today's episode we are diving into why your visibility strategy only works when your message is clear and speaks directly to what your audience is really thinking.  If you've been posting, showing up, and doing all the things but sales still feel unpredictable, this episode breaks down the clarity gap that is keeping your content from converting. This episode is for women entrepreneurs who want consistent sales, deeper connection with their audience, and visibility that actually works. See you inside of OMNI where we build visibility strategies that work harder than you do. https://omniqueens.com/ Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

In this episode, Kendra is digging into the small—yet powerful—messaging shifts that instantly change how your offer lands with potential clients.If you've ever had someone say “I'll think about it…” and then disappear, or if you know your program is incredible but struggle to communicate its value, this is your episode.In this episode you'll learn:

Podcast interview marketing is one of the fastest ways for health coaches to grow authority, expand reach, and attract right-fit clients—without living on social media. Strategist Chloe Williamson from Interview Valet explains how to guest on the right shows, borrow trust from vetted hosts, repurpose long-form interviews into evergreen content, and build a campaign aligned to your goals (education, client acquisition, or authority). What You'll Learn Why podcast guesting often outperforms hosting for lead generation and credibility How to pick shows strategically (audience fit, titles/descriptions, host style, discoverability) Research that matters: demographics, geography, trends, and topic data Chloe uses Messaging that converts: overcoming "bragging" reluctance, positioning, and clear offers Evergreen content playbook: turn one 45-minute interview into emails, reels, blogs, ads, and talks Busting the "saturation" myth in health and wellness Guesting without social media: leverage email/newsletters and communities Post-interview promotion that actually moves the needle (and what to ask the host) Setting realistic goals and reverse-engineering your guesting plan Key Topics & Flow Chloe's origin story and why guesting resonates in health & wellness Borrowed trust: how vetted hosts pre-warm their audiences Strategy vs. spaghetti: choosing shows, not just chasing downloads How to talk about yourself without feeling "braggy" Guesting > hosting for client leads (while both can coexist) Evergreen repurposing: interviews → emails, reels, blogs, talks, ads Seasons, replays, and keeping your feed ranking and discoverable "Niche down + niche out": expanding beyond a too-tiny avatar Defeating the oversaturation myth: everyone needs health Next steps: goal setting, outreach, prep, and post-show promotion   Action Steps for Health Coaches Set your primary goal: education/authority, client acquisition, or content creation. Build a show shortlist: audience fit, guest-friendly titles/descriptions, searchable show notes. Develop talk tracks: 3 core stories, 3 actionable tips, 1 clear call-to-action. Pitch with proof: outcomes, case examples, and a tailored angle for each host. Repurpose immediately: pull 5–10 clips/quotes, 1 newsletter, 1 blog, and 3 reels from each interview.   About Chloe Williamson Chloe Williamson is a strategist at Interview Valet, a white-glove podcast interview marketing agency. She partners with health and wellness professionals—physicians, clinicians, and health coaches—to design data-driven guesting campaigns that grow authority, expand audience reach, and generate qualified leads. If you enjoyed this episode, rate and review on Apple Podcasts—it helps us book stellar guests like Chloe. Share this episode with a fellow coach who's ready to start guesting strategically.

Patient messaging has become more common across health systems, but few use it in a way that truly supports better health outcomes. Northwestern Medicine's Smart Outreach for Better Health is taking patient communication a step further by using automation to identify specific populations and send personalized clinically relevant messages. Our host Myesha Williams and Northwestern's Program Manager Dharmesh Patel share how this initiative bridges care gaps, boosts follow up rates and helps patients stay engaged in their own care.   Guest speaker: Dharamesh Patel Program Manager, Quality and Patient Safety Northwestern Medicine    Host: Myesha Williams SN, RN Fellow, Performance Improvement Programs Vizient   Show notes: [00:56] – Overview of the Better Health initiative and how patient messaging was deployed [01:53] – Collaboration between data and quality leaders that launched automated patient outreach [03:17] – Implementing a systemwide strategy to enhance outreach and care coordination [04:19] – Timing messages to reach patients when they're most likely to respond [06:32] – Role of patient and family advisors in driving success and credibility [07:40] – How the team increased follow-through rates, engaging 13% of patients [09:12] – Tackling challenges and leveraging EMR analyst expertise [09:54] – Addressing time constraints as a key project barrier   Links | Resources: Contacting Knowledge on the Go: picollaboratives@vizientinc.com   Subscribe Today! Apple Podcasts Spotify YouTube Android RSS Feed  

The Trump administration seems to be on the back foot after a series of critical messaging errors from both the president and his lieutenants. From housing prices to H-1B visas and naturalization, it seems like the White House has had difficulty communicating with the base. Bog Beef and Maarek of the "Good Ol Boyz Podcast" join me to discuss.  Follow on: Apple: https://podcasts.apple.com/us/podcast/the-auron-macintyre-show/id1657770114 Spotify: https://open.spotify.com/show/3S6z4LBs8Fi7COupy7YYuM?si=4d9662cb34d148af Substack: https://auronmacintyre.substack.com/ Twitter: https://twitter.com/AuronMacintyre Gab: https://gab.com/AuronMacIntyre YouTube:https://www.youtube.com/c/AuronMacIntyre Rumble: https://rumble.com/c/c-390155 Odysee: https://odysee.com/@AuronMacIntyre:f Instagram: https://www.instagram.com/auronmacintyre/ Today's sponsors: Visit : https://www.christiancollegeguide.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Giants Interim Head Coach, Mike Kafka, discusses what the Green Bay Packers present in this matchup, talks about his messaging to the team this week, and chats about what his plan is in his new leadership role. :00 - Messaging to the team 3:55 - Tim Kelly as Offensive Coordinator 5:45 - Jameis Winston as the starter 10:30 - Lessons from Andy Reid 11:50 - Leading this staffSee omnystudio.com/listener for privacy information.

Jerry Jones spoke on Schotty's Message to the players, Pete Carroll has struggled this season and more.

Meet Veronica, the dedicated teacher and guiding force, alongside Alice, the passionate Senior at Atlanta International School (AIS) and Co-President of AIS Against Human Trafficking. AIS Against Human Trafficking is a dynamic, student-led initiative dedicated to raising awareness and mobilizing action against human trafficking through education, powerful storytelling, and global partnerships. This story represents the heart-wired generation students who are actively using their empathy and digital fluency to drive monumental societal change

Ever wonder what happens inside our masterminds? In this episode, Chris and I share the questions from members in both our MCM and Elite Entrepreneur Mastermind and the exact answers we gave. We talk about how to know if you're using your “rebuild” season wisely, finding the right words to describe what you do, and handling the “I can't afford it” objection during sales. Plus, we're celebrating the launch of Glōci's new Glow & Debloat flavors (they're seriously next-level!) Remember, growth happens when you ask better questions and surround yourself with people who have the answers. Check out our Sponsors: SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout. Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree Headway - the #1 daily growth app that delivers key insights from the world's best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to  makeheadway.com/happy. HIGHLIGHTS The new Glōci Glow & Debloat flavors are officially out! How to know if your “behind-the-scenes” season is productive or procrastination. The golden rule for copy that converts. How to craft a one-sentence answer that makes people instantly get what you do. The biggest mistake coaches and service providers make when describing their offers. Why stacking value matters more than lowering your price. RESOURCES Try the new Glōci Glow & Debloat flavors HERE Apply for our Elite Entrepreneur Mastermind HERE Get on the waitlist for MCM Mastermind HERE Join the Audacity Challenge HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Chris: @chriswharder

Are you still hand-crafting every email, ad, and social post? I was, too, until our in-house AI beat me at my own game. Last week I ran a blind test, feeding our AI and my own brain the same ad prompts. I thought I'd crush it. Guess what? AI cut our cost-per-lead in half and I was left eating its digital dust. It blew my mind because I used to hate AI. Now I'm hooked. Today on the podcast I'm sharing recordings from our brand-new "Messaging Meets AI" workshop. You'll learn exactly how we built AI to leverage relevancy triggers that stop the scroll, write ads delivering $7–$9 leads instead of $15–$20, craft three content types that explode engagement, produce high-converting copy, and insert mid-video calls-to-action that drive follows. If you've been experimenting with AI—or completely avoiding it—this episode will transform how you create (and sell with) content.  Tune in now to find out what happens when you combine proven messaging formulas with trained AI. It's time to let the bots do the heavy lifting. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Democrats are celebrating a collection of election wins across the country this week. Messaging around affordability and the cost of living scored big wins for the party in the Virginia and New Jersey governor's races, as well as mayoral races in several major cities. Will a successful off year help the party smooth over its internal disagreements heading into next year's midterms?California passed Proposition 50, a proverbial counter punch to redistricting efforts in Texas and other red states. The state's governor, Gavin Newsom, says the legislation is a temporary fix to the campaign by President Donald Trump to create more congressional seats for conservatives. Democrats promise to be the “adults in the room,” but can they deliver?Can voters really exert their power if the two major parties control the candidates they have to choose from? KCRW discusses one potential solution to the political Coke vs. Pepsi problem.