Podcasts about messaging

In Episode 141 of SITREP, hosts CannCon and Alpha Warrior break down the latest developments shaping the strategic and geopolitical landscape. The discussion focuses on military posture, escalation signals, and how messaging from leadership, institutions, and adversaries reflects deeper movement beneath the surface. CannCon and Alpha examine patterns in timing, coordination, and response, highlighting how actions on the world stage often communicate more than official statements alone. The episode also explores the balance between deterrence and provocation, the role of perception in modern conflict, and the risks that emerge when red lines are tested or ignored. Throughout the conversation, the hosts emphasize situational awareness, historical context, and the importance of reading between the lines as events continue to unfold. This episode offers a grounded assessment of where things stand, what signals matter most, and why the current moment demands close attention.

Ever wonder why brand evolution feels emotional, messy, and transformative, yet totally worth it? In this episode, I sit down with my content strategist and trusted social collaborator of nearly two years, Jaiden Hamilton, to unpack the strategy behind my rebrand, the evolution of my messaging, and the deep content alignment that's fueled growth and clarity in my business.The Shoot It Straight Podcast is brought to you by Sabrina Gebhardt, photographer and educator. Join us each week as we discuss what it's like to be a female creative entrepreneur while balancing entrepreneurship and motherhood. If you're trying to find balance in this exciting place you're in, yet willing to talk about the hard stuff too, Shoot It Straight Podcast is here to share practical and tangible takeaways to help you shoot it straight. Review the Show Notes:01:12 - Meet Jaiden Hamilton02:08 - The Evolution of Content Strategy03:23 - First Impressions and Brand Identity05:36 - Refining the Target Audience08:24 - Authenticity and Bold Messaging15:38 - The Emotional Journey of Rebranding21:21 - Embracing Leadership in Creative Coaching23:11 - The Evolution of Online Presence27:11 - Content Alignment vs. Quantity31:26 - The Importance of Messaging and Branding36:40 - Authenticity Over PerfectionConnect with Jaiden:Website: theravesocial.comInstagram: instagram.com/theravesocialConnect with Sabrina:Instagram: instagram.com/xo.sabrinagebhardtWebsite: sabrinagebhardt.com Hosted on Acast. See acast.com/privacy for more information.

In this episode of Run the Numbers, CJ sits down with Ken Stillwell, CFO and COO of Pegasystems, to explore the realities of leading from the second seat. Ken shares hard-earned lessons from guiding Pega through the shift from term licenses to ARR and ACV, including how to rework sales compensation without losing trust or momentum. They discuss the limits of KPI obsession, the importance of directional clarity over false precision, and why private equity often drives sharper execution than public markets—and how to apply that discipline while still playing the long game.—SPONSORS:Tabs is an AI-native revenue platform that unifies billing, collections, and revenue recognition for companies running usage-based or complex contracts. By bringing together ERP, CRM, and real product usage data into a single system of record, Tabs eliminates manual reconciliations and speeds up close and cash collection. Companies like Cortex, Statsig, and Cursor trust Tabs to scale revenue efficiently. Learn more at https://www.tabs.com/runAbacum is a modern FP&A platform built by former CFOs to replace slow, consultant-heavy planning tools. With self-service integrations and AI-powered workflows for forecasting, variance analysis, and scenario modeling, Abacum helps finance teams scale without becoming software admins. Trusted by teams at Strava, Replit, and JG Wentworth—learn more at https://www.abacum.aiBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metricsMetronome is real-time billing built for modern software companies. Metronome turns raw usage events into accurate invoices, gives customers bills they actually understand, and keeps finance, product, and engineering perfectly in sync. That's why category-defining companies like OpenAI and Anthropic trust Metronome to power usage-based pricing and enterprise contracts at scale. Focus on your product — not your billing. Learn more and get started at https://www.metronome.comRightRev is an automated revenue recognition platform built for modern pricing models like usage-based pricing, bundles, and mid-cycle upgrades. RightRev lets companies scale monetization without slowing down close or compliance. For RevRec that keeps growth moving, visit https://www.rightrev.comRillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you're scaling on an ERP that wasn't built in the 90s, book a demo at https://www.rillet.com/cj—LINKS:Ken on LinkedIn: https://www.linkedin.com/in/ken-stillwell-83a499a/Pegasystems: https://www.pega.com/CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:How Finance Becomes a GTM Partner, Not a Bottleneck | Chris Brubakerhttps://youtu.be/T2YjdoiJtFA—TIMESTAMPS:00:00:00 Preview and Intro00:02:57 Sponsors — Tabs | Abacum | Brex00:07:26 The Strategic Value of Being Number Two00:08:46 Earnings Calls, Messaging, and Real-Time Judgment00:10:41 Using Feedback to Sharpen Executive Communication00:11:38 CFOs as Storytellers & Message Repetition00:12:31 Managing Up: Reading the Room00:13:59 Learning the Hard Way: Misreading Dynamics00:15:18 Confidence, Aggression, and Early CFO Mistakes00:15:58 Sponsors — Metronome | RightRev | Rillet00:19:45 When to Email vs Pick Up the Phone00:22:48 Tailoring Communication to Different Functions00:23:23 Audience-Specific Messaging: “Why Me?”00:25:24 Values vs Behaviors in Leadership00:28:13 Why Big Changes Need Anchoring00:31:14 Moving Pega to the Cloud00:32:43 Rewiring Sales Comp for ARR & ACV00:34:56 Sales Credibility Breakdowns with Customers00:36:20 Economics vs Trust in Sales Teams00:37:48 Balancing Field Feedback with Company Goals00:39:17 De-Emphasizing New Logos to Fix the Sales Model00:41:12 The Danger of Over-Obsessing on KPIs00:42:51 Public vs Private: Incentives and Operating Discipline00:45:57 Why Companies Go Private: Motivation Over Patience00:47:29 The Shrinking Public Markets00:47:57 Private vs Public CFO Mindsets00:49:39 Meeting Investors Where They Are00:50:16 A Risky Decision That Paid Off: Going All-In on the Cloud00:51:29 Long-Ass Lightning Round00:53:24 Ken's Finance Tech Stack & Craziest Expense00:54:39 Credits#RunTheNumbersPodcast #CFOLeadership #ExecutiveCommunication #SalesStrategy #PublicVsPrivate This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit cjgustafson.substack.com

In today's online world, the people who win aren't always the most talented. They're the ones who are instantly clear, relatable, and impossible to forget. In this episode, I'm joined by Ashley Brock, an ads and messaging expert who has scaled her business to multiple 7-figures and managed over $200M in ad spend, to break down the Rainmaker Messaging Framework. It is the exact system she uses to help entrepreneurs get found, get remembered, and get paid. We talk about how to craft messages that land, how to speak to different buyer types, how to use specificity to create urgency, and MORE. Tune in to learn how to become findable, unforgettable, and effective in a world full of competition. Check out our Sponsors: Shopify - Start your $1/month trial at http://shopify.com/happy SKIMS - The SKIMS Holiday Shop is now open at https://SKIMS.com. Let them know we sent you by choosing Earn Your Happy podcast in the dropdown after you purchase. Brevo - Head to http://brevo.com/earn and use the code HAPPY to get 50% off Starter and Business Plans for the first 3 months of an annual subscription. Aura Frames - save on the perfect gift at https://auraframes.com/ - get $35 off Aura's best-selling Carver Mat frames with promo code EARN at checkout. Northwest Registered Agent - Build your complete business identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com/paidearn Blinds.com - The Black Friday deals at https://www.blinds.com/ are going strong all month long! Save $50 off when you spend $500 or more - use code EARN at checkout.  HIGHLIGHTS 00:00 How Ashley went from agency life to building a nearly 8-figure business. 05:45 What the algorithm change really means for your business and your visibility. 07:45 What is The Rainmaker Messaging Framework? 10:30 Why articulation matters more than just “what you say.” 13:45 The 4 buyer types and how to stop selling only to yourself. 16:45 Why specificity creates necessity in your content and ads. 20:00 How to create taglines people actually remember. 23:15 Why do people forget you if they can't repeat what you do? 31:30 What to avoid in your messaging that's silently killing conversions. 34:00 Why connection beats perfect scripts on camera. 38:15 How insider language builds instant trust. 40:30 Why does creativity require space? 44:45 How to protect your energy before recording content. 51:30 Why hiding your credibility is costing you sales. 53:30 What to do if you feel like you “don't have credibility yet.” 57:15 Ashley's 5-day challenge and how to start winning with ads. RESOURCES Join Ashley's Win With Paid Ad 5-Day Challenge HERE! Learn more about Ashley and her programs HERE! Watch Ashley on YouTube HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Ashley: @ads.with.ashley

Most podcasters are convinced their show is “clear enough,” that listeners will eventually find them, and that growth is just a matter of time and consistency. Anthony thought the same, until he realized his “clear enough” message was actually confusing people and the listeners he wanted were scrolling straight past his show.So he rebuilt his show from the inside out, transformed it into something listeners actually wanted to click on, and earned an Apple Top 100 spot during his relaunch. And in this episode, you'll find out the blind spots that were costing him listeners every week (and how to fix them fast) so your show becomes the obvious choice over the competition. So if you're done feeling like the “best-kept secret” and want your podcast to actually get found and followed, hit play and let's dive in.Episode Links:Meet Anthony: ParentsMakingTime.com | LinkedInListen to Anthony's Podcast | Parents Making TimeCheck out this mind-blowing BEFORE & AFTER!

In this special coaching episode of Passionate & Prosperous, I coach Michael Barnes, a certified health and life coach in the early stages of building his coaching business.Michael came into the session wanting clarity around three things:where to focus his limited time and energy while working a full-time job, how to talk about his work without sounding “coachy,” and what it really looks like to embody being a coach — not turn it on and off depending on the room.What unfolded was a layered, honest coaching conversation where we got to the heart of what Michael actually does, who he's uniquely positioned to help, and why his lived experience gives him what I call an unfair advantage — even if he hasn't fully been using it yet.You'll hear Michael have real-time breakthroughs around his messaging, his ideal client, and why people are already drawn to him — not because of his certifications, but because of who he is, how he lives, and the life he's actively creating.We also talk about why clients don't hire coaches because of polished language or perfect positioning — they hire us because they see us being, doing, or having something they want for themselves. And why sharing your story, your evolution, and your perspective isn't optional if you want your work to land.In this episode, we cover:Why it's important to know what outcomes and results your clients are really looking for (and not just what you think they want)How to stop hiding behind “coach language” and start speaking in a way that calls in your ideal clientsHow to leverage your unfair advantage — and why it's a key to knowing your nicheWhat it really means to embody your work instead of trying to switch it on for marketingWhy people are drawn to coaches who are visibly living what they teachHow specificity (not being vague or universal) makes your message more powerfulMaking intentional choices about visibility and connection when you don't have unlimited timeThis episode is a powerful reminder that business growth isn't driven by finding the perfect script, niche sentence, or marketing formula. They're built by developing your skills, taking action before you feel “ready,” and letting your lived experience lead the way.

Are some people truly above the law in America? And what happens when the justice system stops functioning altogether? In this explosive episode, we examine two unfolding crises shaking the country at the same time:

Recent polling shows President Trump underwater on immigration — not because of policy failure, but because of a messaging collapse

Stephen Grootes is in conversation with Investec Group CEO Fani Titi about on-the-ground sentiment from Team South Africa at the World Economic Forum, global perceptions of South Africa’s growth and investability, and how geopolitical tensions ranging from trade risks to questions over central bank independence are shaping the global economic outlook. In other interviews, Nicola Allen, senior analyst at Trade Intelligence discusses how South Africa’s FMCG price war is reaching its limits, with retailers split between heavy promotional intensity and a shift toward stable pricing and personalised value to protect margins and build loyalty. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 See omnystudio.com/listener for privacy information.

What would make you walk away from a six-figure business?   In this episode, I'm joined by my client Blessing Santoro for a raw, honest conversation about why she chose to step away from a six-figure done-for-you business in order to reclaim her freedom — and what's happened on the other side of that decision.   Blessing shares what it really looked like behind the scenes of a "successful" business: long hours, creative burnout, resentment, and feeling trapped by work that was profitable but no longer aligned. We talk about the moment she realized money alone wasn't enough, the fear that came with starting over, and how she began rebuilding her business in a way that actually supported her life.   In this episode, we cover:   What it looks like when a profitable business is no longer sustainable   Why "guaranteed" done-for-you revenue isn't as safe as it seems   How Blessing transitioned from 60-hour weeks to working just a few hours a day   The mindset shifts required to move from done-for-you to coaching   Why prioritizing freedom over profit can actually increase profitability   If you're a done-for-you provider who's craving more freedom but feels scared to let go of what's working, this conversation will meet you exactly where you are.   About Blessing: With over 8 years in the industry as a Messaging and Marketing Strategist, Blessing has supported agencies and business owners on six-figure launches and seven-figure brand projects by bringing strategy and creativity together to create client attraction systems that flow predictably, with intention, and get the right clients to say YES.   Want more from Blessing? Follow Blessing on Instagram. Check out her free training series to learn how to own your worth, express your genius, and connect with total confidence—through the Impact Metamorphosis™ Method. Ready to dive deeper? Book a Fast Track to YES call with her.   Connect with me outside the podcast! Continue the conversation in the Market Like a Boss Facebook group. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.   Listen + Subscribe on ITUNES or STITCHER I'd greatly appreciate a podcast rating and review so that this podcast can reach more women! Search for the podcast in your podcast app (Market Like a Boss) Scroll down and click 5 stars Tap "Write a Review" & enter a brief review Press send

This episode of Zero Wasted Days is less a lesson — and more a re-introduction. Recorded in the heart of winter, this conversation marks the beginning of what I'm calling my Expansion Era: a season of growth led by peace, discernment, and grounded clarity, not urgency or constant seeking. In this episode, I share how I'm intentionally designing my business for another multi-six-figure year while working just three days a week, honouring long stretches of travel, family time, school holidays, and integration weeks. This is what a life-first business looks like in practice — not as a philosophy, but as a structure and an identity. We explore why so many ambitious women feel stuck in cycles of over-effort, overthinking, and content overwhelm — and why sustainable scale requires fewer decisions, cleaner pathways, and deeper focus. I also take you behind the scenes of how my work is evolving in 2026, including: • Doubling down on Life First CEO as my anchor ecosystem • Why one core offer creates stronger roots and more sustainable growth • How messaging clarity (not more content) creates momentum • Why tools, systems, and navigation matter as businesses scale • The role of embodied, in-person experiences like Elevate Immersion • What writing my book and stepping into speaking represents at this stage of leadership This episode is for women who are ready to stop chasing the next strategy — and start standing fully inside what they're building, with calm confidence and intention. ⸻

Sheil is joined by Zach Berman of The Athletic to discuss the Eagles end of season presser. Find out what ZB's three big takeaways are from the presser, and what direction the Eagles might be headed in search of an offensive coordinator after Kevin Patullo was relieved of his duties. Plus, one of the biggest mailbags of all time, and the guys predict who will be the next offensive coordinator. Biggest takeaway from the presser - (5:14) The offensive coordinator search - (23:06) What the Eagles will be looking for in the draft - (38:32) Will AJ Brown be an Eagle next season? - (42:52) Chances Lane Johnson returns? - (49:27) Mailbag - (1:16:34) Email hot takes: Ringerphilly@gmail.com. Follow us on Instagram and TikTok: @ringersphillyspecial. Become a member of our Reddit community: https://www.reddit.com/r/RingersPhillySpecial/. The Ringer is committed to responsible gaming. Please check out rg-help.com to find out more, or listen to the end of the episode for additional details. Host: Sheil Kapadia Guest: Zach Berman Producer: Cliff Augustin Music Composed By: Teddy Grossman and Jackson Greenberg Learn more about your ad choices. Visit podcastchoices.com/adchoices

Two simple, proven ways to get new clients in 2026, without ads, funnels, or burnout. Lindsay Pinchuk shares the email every entrepreneur forgets to send and the LinkedIn strategy that activates your network and drives real revenue. Perfect for women business owners over 40 building their next chapter.If you're a woman business owner over 40 and you're wondering how to get more clients in 2026, without ads, complicated funnels, or burnout, this episode is for you.In this special teaser episode ahead of Season 5 of Dear FoundHer…, host Lindsay Pinchuk shares the two simplest and most effective client acquisition strategies she's used at every stage of her career, from launching her first company to building a seven-figure business and scaling Dear FoundHer.You'll learn:✔️ The one email every entrepreneur forgets to send — and why it's your most powerful lead generator ✔️ How to activate your existing network to get new clients faster ✔️ How to use LinkedIn for business development (without cold pitching or awkward sales messages) ✔️ Why “doing great work” isn't enough — and what actually creates momentum ✔️ The exact strategy Lindsay used when she woke up one January with zero clientsWhat You'll Learn in This Episode:How to write THAT email — the announcement email that activates your network and generates referrals, clients, and opportunitiesWhy your existing network is your fastest path to revenueHow to use LinkedIn intentionally for business growthThe outbound strategy that landed multiple clients in weeksHow to create momentum when your pipeline is emptyWhy visibility is the real growth lever for women entrepreneurs over 40This episode is for:Women business owners over 40Female founders starting a business later in lifeCareer pivoters building a second actConsultants, coaches, service providers, and foundersEntrepreneurs who want more clients without relying on social media trendsWomen who want simple, proven marketing strategies that actually convertIf you're starting a business after 40, pivoting careers, or rebuilding momentum in a new season of life, this episode gives you a clear, simple roadmap to getting visible and getting paid. No fluff. No gatekeeping. Just real strategies that work.Grab THAT email. Grab THOSE LinkedIn message templates. Follow Dear FoundHer... Hosted on Acast. See acast.com/privacy for more information.

The 2026 Arizona legislative session started this week, and the first policy dispute is already underway. Our Friday NewsCap panelists analyze that and the rest of the week's top stories. Plus, how comedy went from a satirical weapon for Democrats to a recruitment tool for Republicans.

To talk about the start of the legislative session, its first policy dispute and more, The Show sat down with Marcus Dell'Artino of First Strategic and former state House Minority Leader Reginald Bolding.

#748 Is AI really killing copywriting — or is it exposing just how powerful your message needs to be? In this episode, host Brien Gearin sits down with Marisa Corcoran, founder of Copy Confident Society, to unpack why copywriting isn't “dead” in the AI era — it's more important than ever. Marisa shares her wild pivot from professional acting (yes, a Winnie the Pooh audition was the breaking point) to building a thriving copy community, and explains why business owners must “create their own stage” through platforms like podcasts, summits, or content series. You'll also learn why most “copy problems” are actually messaging problems, plus Marisa's practical Ghostbusters-inspired “Proton Pack” framework to clarify what you sell, who you help, and how to make your message memorable — so the right people remember you, rave about you, and refer you! What we discuss with Marisa: + Copy isn't dead — messaging matters + Creating your own stage + Actor's guide to copy + Messaging vs. copy problems + Standing out in a crowded market + Ghostbusters “Proton Pack” framework + Remembered, raved about, referred + Building in public + AI as a copy collaborator + Writing from lived experience Thank you, Marisa! Check out Marisa Corcoran at MarisaCorcoran.com. Join The Copy Chat Facebook Group. Follow Marisa on Instagram. To get access to our FREE Business Training course go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MillionaireUniversity.com/training⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Messaging, copy and AI in 2026. What is happening, what can we expect. In this episode where I was personally interviewed by my dear friend Erika Cramer (@thequeenofconfidence) we jam on it all.   We dive into: Why your messaging is your ultimate competitive advantage (and why copy comes after messaging) The "Why This, Why Now, Why You" framework that will change the way you sell How to make AI your ally instead of your competition The three steps to uncovering your unique edge so you stop sounding like everyone else   *PSST, 70% of tickets are now SOLD for gather 2026 in March 12 @Brisbane. We only have 1 VIP ticket left. If you want in, grab your ticket now here wordfettigroup.com/gather*  

Product marketers think they own the messaging. SEO thinks they own the traffic. But who actually owns your website—and why are they both probably wrong? In this spicy debate with BX Studio, we dig into the turf war destroying B2B websites, why your CEO is the real problem, and the radical idea that maybe your website should actually reject leads (yes, really). Buckle up for hot takes on keyword worship, the death of MQLs, and why your Rolex store strategy is all wrong.Featuring from BX Studio...Jacob Sussman, CEONikiya Griffith, Director of Organic GrowthGrace Arrese, Partnerships AssociateMore from this episode Why adding SEO keywords is like putting ketchup on a wagyu steakThe real reason your website converts trash leads (hint: it's not the copy)What Rolex stores know about lead qualification that B2B marketers don'tThe "Irish Exit" messaging framework that'll change how you write foreverWhy tracking MQLs is like measuring your height to lose weightThe CEO wrecking ball effect (and why it destroys every website eventually)How QuickBooks became a cautionary tale for AI-obsessed marketersThe Writer's Wiki secret that could save product marketing 20 hours a weekWhy your anti-ICP strategy matters more than your ICPThe shocking truth about who actually owns your website (spoiler: it's not who you think)Time Stamps00:00 Opening & Attendee Check-in01:00 Real Humans vs AI Note-takers Discussion02:00 Setting the Stage: PMMs vs Non-PMMs03:00 The Main Question: Who Should Own the Website?03:45 Eric's Hot Take: Product Marketing Should Own It04:45 Nikia's Counter: Joint Ownership is Key05:45 Website Ownership and Blame Discussion07:00 Real-World Website Conversion Problems08:30 The Writer's Wiki Solution11:00 Dream Relationships Between PMM and SEO13:00 Keyword Lists vs Message-First Approach16:00 Website Design and FAQ Strategy18:00 The CRO/CEO Acronym Confusion20:00 QuickBooks AI Positioning Disaster22:00 Who Has Final Say on Messaging?26:30 The CEO Wrecking Ball Problem29:00 The Irish Exit Messaging Analogy31:00 Metrics That Matter: SQLs vs MQLs33:00 The Rolex Store Anti-ICP Strategy35:00 Enterprise Positioning and Deterrence38:00 Nikia's Counter: Why More Metrics Matter41:00 The Internal Echo Chamber Problem45:00 GEO vs SEO: The New Frontier48:00 Closing Thoughts and FarewellHosted on Ausha. See ausha.co/privacy-policy for more information.

Most coaches aren't struggling with content.They're struggling with clarity.If you feel like your posts are “fine” but forgettable…If your page gets watched but not trusted…If you're tired of sounding like everyone else in your industry…This episode is for you.In this training, I break down how to find your edge through messaging—the thing that makes people instantly understand what you stand for, who you're for, and why you're the authority.We're not talking about clever hooks or trendy phrases.We're talking about the core message that:Shapes how people perceive youMakes your content hit harderTurns attention into demandI walk you through a simple but confronting exercise to help you:Identify the belief your audience keeps lying to themselves aboutArticulate your point of view with convictionStop blending in and start leadingFollow me for more

In this episode of 'For the 23%', Dielle discusses the importance of effective launch strategies for women of color entrepreneurs. She emphasizes the need for a solid sales strategy, the significance of messaging and offers, and the role of webinars in converting leads. Dielle also shares insights on diagnosing launch failures, the importance of pre-launch content, and how to create excitement around offers. The episode serves as a comprehensive guide for entrepreneurs looking to scale their businesses in 2026. 00:00 Introduction to the Mastermind and Goals 02:49 Understanding Launch Strategies 06:02 Diagnosing Launch Failures 08:56 Key Elements for Successful High Ticket Launches 12:10 The Importance of Messaging and Offers 14:52 Webinars as a Sales Tool in 2026 18:02 Content Strategy for Launches 21:11 Pre-Launch vs. Launch Content 23:58 Conclusion and Next Steps   For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

In this conversation, we delve into the journey of entrepreneurship, emphasizing the importance of creativity, branding, and effective messaging. Our guest shares insights on how to build a holistic brand that resonates with audiences, emphasizing the significance of understanding one's brand personality and the power of storytelling. The discussion also highlights the need for adaptability in business and offers practical strategies for finding clarity and aligning with one's true message.Meet my Guest:Luna Battalia is the founder of Caru Creative, a full-spectrumbranding, messaging + website studio, and the creator of Animist Branding™, a psychology-driven approach to marketing shaped by her 15+ years at the intersection of digital marketing and buyer psychology.Luna partners with leading mission-driven women entrepreneurs who are building a personal brand world that reflects the depth and impact they lead with. Through her messaging + AttractionBrand™ strategies, she helps clients transform their voice, build legacies over businesses, and communicate with bold, unignorable confidence through her 1:1 work and a suite of self-paced digital products.Chapters00:00 Passions Beyond Work: The Creative Side03:02 Luna's Journey to Entrepreneurship05:43 Building a Holistic Brand08:56 The Importance of Messaging in Branding11:54 Understanding Brand Personality and Audience14:34 The Power of Storytelling in Branding17:29 An Animist Approach to Branding20:45 Finding Clarity: The Content Fast Strategy23:37 The Foundation of Messaging: Course Introduction26:38 Adaptability as the Key to SuccessLinks and Resources:Course: https://www.lunaloveleadership.com/messenger10% Discount Code: AMBITIOUSLuna's IG: instagram.com/lunabattaliaKristen's IG: instagram.com/kris10edwards_Work with me: amplifyambition.com

Agents and Investors who see consistent movement in probate aren't saying more on their calls.They're creating conversations that feel steady enough for families to stay in.This coaching session looks at how value messaging shapes outcomes long before follow-ups or systems come into play.You'll see:➡️ Why probate leads respond differently than traditional sellers➡️ How clearer positioning affects engagement more than frequency➡️ What separates conversations that continue from ones that end early➡️ how support systems carry long timelines without adding pressureThis isn't a walkthrough of scripts or outreach volume.It's a discussion about the kind of operator probate requires you to be,and the kind of messaging that supports that role.If you're deciding whether probate fits how you want to work,or refining how you show up inside it,This session gives the context most folks look for before committing further.Timestamps: 00:00 How the way value is communicated affects a PR's decision more than the service itself12:10 What belongs in a strong CPE resource package, and how a systematic pipeline can support agents who want fewer calls and more quality conversations20:58 What numbers matter when checking if a county qualifies for a marketing partnership34:50 How to understand harsh reactions and what they reveal about the clarity of your value message38:30 What to say to keep probate leads engaged instead of letting the call end too fastThis session gives practical steps for presenting value, creating momentum with probate leads, and keeping conversations steady on long probate timelines. If your goal is to improve probate lead flow and build trust from the first call, then this discussion will help you move in that direction.

Today I'm talking with Luna Battalia, founder of Caru Creative and creator of Animist Branding™. We dive into why so many conscious entrepreneurs become "the best-kept secret"—secretly changing lives but struggling to articulate what we do because we don't want to be salesy.Luna shares her journey from spiritual psychology to branding, why messaging should evolve with your business, and her most impactful wisdom: adaptability is your saving grace.About Luna BattaliaLuna Battalia is the founder of Caru Creative, a full-spectrum branding, messaging + website studio, and the creator of Animist Branding™, a psychology-driven approach to marketing shaped by her 15+ years at the intersection of digital marketing and buyer psychology.She partners with leading mission-driven women entrepreneurs who are building a personal brand world that reflects the depth and impact they lead with. Through her messaging + AttractionBrand™ strategies, she helps clients transform their voice, build legacies over businesses, and communicate with bold, unignorable confidence.Key Insights from Our ConversationLuna's Journey: Responding to LifeLuna's career unfolded naturally through saying yes to opportunities—from counseling in prisons to getting a master's in Spiritual Psychology, to coaching, and finally pivoting to branding during COVID (tripling her income while many struggled).The Human Design lesson: Her story beautifully demonstrates responding to life's invitations rather than forcing a path. When we follow what feels good in our body and let the universe pull us forward, our path unfolds more easily than we think.The Best-Kept Secret ProblemWe have life-changing services but struggle to articulate them. We don't want to be "salesy," so we become the best-kept secret—secretly changing lives while nobody knows what we do.Luna's insight: If people don't understand what you do, they won't trust you with their investment. Clarity builds trust.When messaging is clear:Sales become effortlessThe right people say "yes" immediatelyYou spend less energy explaining, more energy servingMessaging Should EvolveYour brand is always maturing and getting clearer. Tweak and refine regularly—small shifts can make a huge difference in attracting aligned clients.The Anti-Salesy Approach:Neither Luna nor I resonate with pushy marketing. What works instead: clarity about who you serve and messaging that helps ideal clients self-select. When messaging is aligned, sales feel easy and natural.Learn from Luna through her Messenger Course:Ready to clarify your messaging and stop being the best-kept secret? Enroll HERE https://analenafuchs--lunaloveleadership.thrivecart.com/messenger/Key Takeaways:Respond to life's invitations rather than forcing a strategic pathClear messaging builds trust - clarity attracts the right people effortlesslyLet your messaging evolve as your brand maturesAdaptability is your saving grace - cultivate flexibility for life's changesStop being the best-kept secret. Your impact deserves bold, clear messaging. ✨#messaging #marketing #humandesign #clarity #genekeys

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, steps into a deeply personal and unfiltered solo conversation about values, visibility, and what it really means to show up unapologetically in business. Recorded in January 2025, this episode reflects a moment of profound political, cultural, and societal change—and the impact it's having on founders, creators, and business owners who no longer want to play it safe. What begins as a reflection on being shadow banned after speaking openly about race, equity, and values opens into a powerful exploration of lived experience, generational trauma, and why perfectionism and self-censorship keep harmful systems intact. Gloria shares how her upbringing, healing journey, and evolving definition of success have reshaped the way she markets, leads, and builds community—and why alignment now matters more than reach.Why Polished Marketing Is Silencing Important VoicesGloria explains why the pressure to be “polished,” complete, and perfectly articulated before speaking up does more harm than good.She unpacks how this shows up as: 

If you haven't been paying attention to social media lately, the place where Trump lives more than at the White House, then you have missed some astounding QAnon commentary coming from not only his own channels, but from the White House, the Press Secretary, and of all places, the US Department of Labor. Arbeit Macht Frei, anyone? Normally this would not warrant its own podcast, but when you add in the acquisition of Gaza, the capture of Venezuela, the proposed takeover of Cuba, land strikes on Mexico and the annexation of Greenland by military force, now we have a podcast. Boy, do we ever.“Behold ye among the heathen, and regard, and wonder marvellously: for I will work a work in your days, which ye will not believe, though it be told you.” Habakkuk 1:5 (KJB)On this episode of the Prophecy News Podcast, Q and all the Anons were loud and proud during Donald Trump's first term, so much so that even Baptist pastors were preaching Q talking points from their pulpits as if it was truth. Then Biden won and the Q rhetoric went largely silent. Trump won reelection in a landslide and almost as soon as he was sworn in, the Q postings came roaring back to life. Then something strange, really strange, started happening. Slowly at first and then as a flood, Q-themed posts started popping up on official Trump administration social media outlets. No longer consigned to the dark edge of society but now openly promoted by the White House itself. Trump himself as recently as last night, was furiously posting and reposting classic, hardcore Q memes and imagery. So it may just be a conspiracy theory, but this time around, Trump is fully embracing its dystopian and arcane messaging, and today we show you why he is doing that and where it is taking us. One thing about all of this is quite true, nothing can stop what's coming. Welcome to the Last Days Deception.

Irina Chuchkina is the Chief Growth Officer at Wallet In Telegram. Irina is an accomplished leader in crypto and fintech with over 18 years of experience building world-class brands at the intersection of payments and technology, across Europe and Asia. Currently, Irina is leading Wallet's global expansion strategy with a target of 15 new countries in the next 2 years.Previously, she was CMO at Volt, driving their brand and global marketing strategy. She was also part of Southeast Asia super-app giant, Grab, where she helped to launch GrabPay, Grab's mobile wallet, and GrabRewards, its loyalty platform across Southeast Asia.In this conversation, we discuss:- Wallet in Telegram - Difference between Wallet in Telegram vs standalone crypto wallets - Finance inside messaging apps - Telegram as a Super-App - The convergence of messaging, payments, and identity - Go-To-Market for wallets - Stablecoins as the backbone of global payments - 3 pillars of wallets: distribution, utility, simplicity - The recent launch of xStocks inside TON Wallet - Why growth in crypto is fundamentally different from Web2 growth Wallet In TelegramX: @wallet_tgTelegram: t.me/walletLinkedIn: Wallet In TelegramIrina ChuchkinaX: @pogodasuperLinkedIn: Irina Chuchkina---------------------------------------------------------------------------------This episode is brought to you by PrimeXBT.PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance. Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.  PrimeXBT is running an exclusive promotion for listeners of the podcast. After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions. Code: CRYPTONEWS50 This promotion is available for a month after activation. Click the link below: PrimeXBT x CRYPTONEWS50FollowApple PodcastsSpotifyAmazon MusicRSS FeedSee All

Zak and Liz want the aliens to kiss, the milks to duke it out for glory, and the error messages to say what they mean. Recorded on May 8, 2022 GMO Free Chicken – Sentient Media Project Hail Mary Andy Weir The Martian Artemis Randomize The Frontiers Saga The Silmarillion Dwarf Fortress – Wikipedia Project … Continue reading Rockily Competitive Messaging

Kicking off the first The Lobby Shop episode of 2026, hosts Josh Zive, Caitlin Sickles, Dylan Pasiuk, and Liam Donovan take stock of the political forces already shaping the year ahead. The conversation spans looming Supreme Court decisions on IEEPA tariffs, the communications challenges facing parties heading into a midterm year, and what recent elections signal for House and Senate control. The group also examines government funding deadlines, legislative strategy in an election year, and why expectation management may matter as much as policy outcomes in the months to come.

In Part II of our conversation with Paolo Neto of NEO, we pivot from global trends to tactical strategy. If you're a home builder or developer wondering how to actually attract international buyers, this episode is your playbook. Host Aaron Fichera dives into foundational marketing actions builders should take, covering everything from messaging and digital infrastructure to partnerships and the tech stack. Paolo outlines how developers can align with global demand, create immersive buyer experiences, and avoid common pitfalls in cross-border marketing. It's a roadmap to expanding your buyer pool and tapping into new revenue streams with smart, scalable strategies.

Democrats completely blow their united front on Venezuela, leaving Joe Pags asking the obvious question: are they anti-Maduro… or quietly defending him? Their messaging is a mess. Pags then reacts to POTUS calling out the left for doing anything to spite him — even if it means appearing to back a narco-terrorist regime. Next, Tim Walz holds a stunning press conference just one day after announcing he won't seek reelection, defiantly refusing to step down despite the Minnesota fraud scandal — and what he says will leave you shaking your head. Finally, Kay Hill joins Pags to break down the fraud in Minnesota, comparing it to corruption she witnessed abroad, and explaining why Walz's story keeps getting stranger by the day. A fast, packed, can't-miss hour. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Elevator Pitch Recipe: Crafting Marketing Messaging That Stops the ScrollGuest: Katie Lantukh, Founder of Murphy Marketing Host: Julie RigaOverviewIn this transformative episode, Julie Riga sits down with Katie Lantukh, founder of Murphy Marketing, to decode the art of the perfect elevator pitch. Katie reveals her proven recipe for creating marketing messaging that captures attention and inspires action. Together, they explore the critical ingredients every business leader needs to craft an elevator pitch that opens doors, builds connections, and creates opportunities. This episode is essential listening for entrepreneurs, executives, and anyone seeking clarity in their professional messaging and leadership presence.The Elevator Pitch Recipe: Crafting Marketing Messaging That Stops the ScrollAbout Katie LantukhKatie Lantukh is the founder of Murphy Marketing, where she and her team of messaging specialists help businesses create marketing messaging that stops the scroll and starts conversations. Katie specializes in helping entrepreneurs and business leaders gain clarity on what to say and where to say it—from foundational brand messaging to strategic placement across websites, landing pages, email, blogs, and LinkedIn.Fun Fact: Katie's favorite food is Mexican food, especially tacos—her household celebrates Taco Tuesday and Margarita Monday!The Fire Brigade FrameworkKatie introduces her powerful metaphor: your elevator pitch should be like a bucket of water being passed down a fire brigade line—easy for people to hold onto and pass along to others. Your message must be simple enough to remember, clear enough to repeat, and compelling enough to share.The 7 Essential IngredientsWhat You Do - Start with clarity, not your job titleThe Outcome - Focus on the transformation people experienceWho You Serve - Define your ideal client clearly; set boundariesThe Problem - Lead with the challenge your audience facesTiming & Flexibility - Develop 10-second, 30-second, 2-minute, and 5-minute versionsWhy You & Why Now - Showcase expertise and create urgencySimplicity - Less is always more; make your audience feel smart, not lostKey InsightsThe Two Signs Your Pitch Works:They ask a follow-up question: "How does that work?"They immediately make connections: "Oh, do you know...?"Avoid the Laundry List Trap: Don't try to explain everything you do. Focus on one clear problem and solution. Save comprehensive details for the actual sales conversation.The Power of Parameters: Setting clear boundaries on who you serve doesn't exclude people—it attracts the right ones.Julie's "Take the Mic" StoryJulie shares attending a Patrick Bet-David event with 10,000 attendees. She intentionally stepped up to a camera crew and "took the mic"—resulting in her appearing on the event's signup page alongside The Rock and Robert Kiyosaki as the only woman featured. The lesson: Success comes to those willing to step up when opportunity strikes.Memorable Quotes"If you've done this elevator pitch well, you will have a follow-up question.""You really get like one minute to make an impression.""If you wanna be a business owner and you are wanting to be successful, you have to be ready to take the mic."Key TakeawaysLead with the problem your ideal client faces, not your credentialsCreate space for conversation—your goal is to inspire a follow-up questionHave multiple versions of your pitch ready for different contextsTest and refine continuously based on body language and responsesDon't whisper your value—own your message and your momentConnect with Katie LantukhLinkedIn: Where Katie spends most of her timeWebsite: murphy.marketingConnect with Julie RigaPodcast: Stay On Course PodcastPrograms: Before I LeadWebsite: julieriga.com/lead

Messaging gets way easier when you stop trying to sound smart and start trying to sound clear, and this quick Guru Conference convo nails why. Alongside Jay Schwedelson, Donald Miller breaks down the “cognitive load” trap that quietly kills conversions, then hands you a dead-simple framework for turning what you sell into something people instantly get. The best part is its practicality: you will leave knowing what to say, how to say it, and why repeating one line beats explaining ten features.ㅤGo to StoryBrand to learn the four ways Donald helps teams build their five soundbites, including the on-demand course, a live workshop in Nashville, a private on-site workshop, or a Donald Miller strategy session.ㅤBest Moments:(03:30) The “Kids love aquariums” example that doubled sales with three words(05:34) The five soundbites that invite customers into a story without rambling(06:00) Why your customer is the hero and you are the guide with the rope(08:45) If you claim you solve 10 problems, you are basically solving none(15:15) How repetition trains AI to associate your brand with one specific “hole”(26:13) The simple email flow that consistently beats “clever” copyㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

In this special flip series episode, I sit down with my dear friend Lindsey Schwartz for an honest, expansive conversation about leadership, identity, and what it really takes to build meaningful success without abandoning yourself along the way. We talk about how seasons of growth often require shedding old expectations, redefining ambition, and trusting the inner knowing that calls you toward more alignment—not more pressure. Lindsey shares her journey of evolving as a leader, embracing uncertainty, and choosing purpose over perfection. Together, we explore boundaries, self-trust, and why slowing down, listening deeply, and honoring your values can actually create more impact, not less. This episode is for the woman who feels herself changing, who's ready to lead with clarity and conviction, and who wants her life and business to reflect who she truly is becoming. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Exciting Announcement: First In-Person Retreat 01:30 Welcome to Woman of Influence 02:19 Masterclass on Messaging 02:52 Journey and Insights 03:52 The Importance of Divine Timing 04:22 Navigating Personal and Professional Transitions 06:13 Embracing Change and Authenticity 09:10 Overcoming Financial Challenges 10:18 Post-COVID Reflections and Business Evolution 13:09 Aligning with True Identity and Purpose 17:10 Supporting Yourself Through Transitions 22:35 Refining Messaging and Identity 27:53 Identifying Misalignment with Clients 28:34 Clearing Clutter and Strategy 29:02 The Importance of Energetic Match 29:30 Signaling Depth in Messaging 30:07 Focusing on Premium Clients 31:34 The Cringe Test for Alignment 33:01 Leading with Presence 35:01 Refining Offers for Different Buyer Phases 38:04 Balancing Multiple Passions and Offers 39:59 Steps to Effective Messaging 44:09 Momentum Messaging Movement 46:17 Working with Me 48:31 Final Reflections and Powerhouse Moments QUOTABLES: “ Everything is going good. Why do I feel this uneasiness? My ambitions are changing.” - Julie Solomon  “The thing I've always given myself permission to do is evolve. And I've trusted that the people who are gonna come with me. Are meant to.” - Lindsey Schwartz GUEST RESOURCES: Listen to Lindsey's Podcast “Powerhouse Women” RESOURCES: ✨ Unscripted: My First In-Person Retreat in 2+ Years — Now Accepting Applications If you've felt your voice no longer matches the woman you've become, this intimate 2-day retreat in Nashville (Feb 5–6, 2026) is for you. Unscripted is where your message, identity, and leadership come back into alignment—without pressure, performance, or shrinking. Spots are limited and application-only. Apply now at juliesolomon.net/unscripted. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [STOP DREAMING, START DOING] Shopify makes it simple to bring your ideas to life. Build your store today for only $1/month. [ENHANCE YOUR SELECTION] Upgrade your everyday essentials with the Fits Everybody collection, available now! [BUILD YOUR CONFIDENCE] Practical advice and emotional boosts come standard. Start MasterClass now!

Most social impact brands make a far bigger difference than their revenue reflects.Their impact is powerful — but their message isn't converting, their growth systems are underdeveloped, and their mission ends up under-resourced.In this episode, Adina breaks down why mission-driven founders, social impact brands, and B Corps often struggle to translate impact into revenue growth — and how to close that gap without losing integrity.Drawing from over 20 years in nonprofit advocacy and her own experience running a social impact company, Adina shares what she's learned about sustainable growth, revenue as oxygen, and how to balance the triple bottom line: People, Planet, Profit.Why most social impact founders deprioritize sales — and how it limits their mission.How to build a growth strategy that honors your values and generates sustainable revenue.Why “sales” isn't a dirty word — it's the structure that gives your mission stability.The three focus areas that allow your income to finally match your impact in 2026:1️⃣ Messaging that converts.2️⃣ Optimized, sustainable sales systems.3️⃣ Strategy that honors both mission and money.This is the call to step from mission-driven dreamer into financially empowered change-maker — the grounded leader who can sustain expansion.✨ DM “GROWTH” on Instagram or LinkedIn to explore business growth consulting for social impact brands, B Corps, and changemaker companies.Or visit internationalempowerment.com/starthere to learn more about aligning your messaging + revenue for sustainable impact.Your mission deserves more than survival.Growth isn't greed — it's leadership.It's how the world gets to experience the full power of your purpose.

Running ads but not seeing results? It might not be your targeting, budget, or creative…it's your messaging. Daniel sits down with Ashley Brock, founder of Paid Ads Academy, to break down her Rainmaker Messaging Framework: a repeatable system she's used to spend over $200M on ads and grow her business to nearly eight figures in under three years. Ashley explains why most marketers skip messaging and jump straight to ads, and how that shortcut leads to wasted spend and stalled growth. They walk through each element of the Rainmaker framework with real-world examples you can apply immediately. You'll also learn: Why ads fail when they speak to the solution too early How to instantly clarify who your message is for The small wording shifts that make ads feel personal Whether you're running paid media, building a personal brand, or refining your company's positioning, this episode will change how you think about messaging. CallRail is the lead engagement platform built for marketers who need clean attribution, smarter insights, and zero missed leads. From AI-powered call tracking and conversation intelligence to a 24/7 AI voice agent, CallRail helps teams maximize every inbound touchpoint and convert more leads into customers. https://www.callrail.com/proveit?utm_campaign=q4_2025_marketing_millennials_podcast&utm_medium=thirdparty_advertising&utm_source=marketingmillennials   Follow Ashley: LinkedIn: https://www.linkedin.com/in/ashleyjettonbrock/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

The Drive explained how Darryn Peterson health message has changed for the worse consistently and made fans turn on the player.

Win more high stakes deals. In this episode of Sales Talk for CEOs, Alice Heiman sits down with Yvonne Lines, a strategic presentation expert, to unpack exactly how B2B sales teams can win their most important, high-stakes sales presentations, the ones that make or break deals.Yvonne shares her proven process for creating audience-centric, story-driven presentations that drive decisions and close business. This episode is packed with actionable strategies for CEOs, founders, and sales leaders who want their teams to win by making customer centric presentations.  Connect WithYvonne Lines: LinkedIn | WebsiteAlice Heiman: LinkedIn | Website

During President Trump's first years back in the White House, we saw various wins for his administration. But, we also saw national movements of unrest against him, including No Kings rallies and democratic socialist political campaigns focused on thwarting his presidency. Where do we stand politically as we move into 2026? Paul Kengor, author and editor of the American Spectator, joins us to discuss that question. Get the facts first with Morning Wire. - - - Ep. 2553 - - - Wake up with new Morning Wire merch: https://bit.ly/4lIubt3 - - - Today's Sponsor: Daily Wire Shop - Visit https://dailywire.com/shop today! - - - Privacy Policy: https://www.dailywire.com/privacy morning wire,morning wire podcast,the morning wire podcast,Georgia Howe,John Bickley,daily wire podcast,podcast,news podcast Learn more about your ad choices. Visit podcastchoices.com/adchoices

December 26th, 2023Allison talks with investigative reporter Phil Williams about the importance of journalism. Then she talks with co-founder of Operation Save Democracy Amy McGrath about getting the right message to the right people.*NOTE: Amy McGrath is currently running for US Senate in Kentucky. Operation Save Democracy is currently paused.Our Guests:Phil Williamshttps://twitter.com/NC5PhilWilliamshttps://www.newschannel5.com/Amy McGrathhttps://twitter.com/AmyMcGrathKYhttps://amymcgrath.com/ Listener Survey:http://survey.podtrac.com/start-survey.aspx?pubid=BffJOlI7qQcF&ver=shortFollow the Podcast on Apple:https://apple.co/3XNx7ckWant to support the show and get it ad-free and early?https://patreon.com/thedailybeanshttps://dailybeans.supercast.com/https://apple.co/3UKzKt0 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most sales outreach blends into the noise not because sellers lack effort, but because they approach prospects the same way everyone else does. In this episode, Ashley Winston breaks down why traditional outreach tactics fall flat and how sales professionals can stand out by leading with relevance, clarity, and genuine curiosity. We explore how to create conversations that feel natural, human, and worth responding to.Why Prospects Ignore Most Sales Outreach (00:02:10 – 00:03:35)Ashley explains that buyers aren't ignoring messages because they're rude, they're overwhelmed.Generic outreach, vague value statements, and self-focused messaging give prospects no reason to engage.The real issue isn't volume, it's relevance.The Biggest Mistake Salespeople Make in Messaging (00:03:35 – 00:05:10)Most outreach talks about the seller instead of the buyer.Ashley shares why messaging that leads with credentials, features, or company history immediately creates disengagement.Prospects care less about who you are and more about whether you understand them.How to Personalize Without Overcomplicating It (00:05:10 – 00:06:55)Personalization doesn't mean writing long messages.Ashley explains how small signals like role relevance, timing, and context, dramatically increase response rates without extra effort.Relevance beats creativity every time.Using Curiosity Instead of Pressure (00:06:55 – 00:08:30)Rather than pushing meetings, Ashley encourages sellers to spark curiosity.Open-ended questions invite conversation and reduce resistance, making prospects feel in control instead of sold to.Pressure ends conversations. Curiosity starts them.How to Earn Replies Without Chasing Prospects (00:08:30 – 00:10:05)Ashley breaks down why follow-ups fail when there's no value added.Each touchpoint should introduce a new insight, observation, or reason to respond not just “checking in.”Silence is feedback. Adjust accordingly.What High-Performing Sellers Do Differently (00:10:05 – 00:12:10)Top performers focus on quality conversations, not activity metrics.Ashley explains how intentional outreach, patience, and consistency lead to better pipeline health and stronger relationships.Selling is about connection, not coercion.Key Lesson: Make It About Them, Not You (00:12:10 – 00:13:55)When outreach is centered on the buyer's world, challenges, and priorities, responses come naturally.Sales success comes from empathy, relevance, and respect, not persistence alone.“If your message doesn't immediately answer ‘Why should I care?', it won't get a reply.” – Ashley WinstonResourcesWant help applying these strategies directly to your pipeline and hitting your quota?Join The Sales Evangelist Mastermind, a 90-day program designed to help you close more deals and hit your number.Learn more at thesalesevangelist.com/mastermindSponsorship OffersThis episode is brought to you in part by HubSpot.With HubSpot Sales Hub, your data, tools, and teams come together on one platform to help you close deals faster. Try it at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Tired of prospects not responding? Get a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your LinkedIn outreach and land 3–5 appointments with our LinkedIn Prospecting Course.Visit

Join the free Content Marketing Lounge Facebook Group here: https://www.facebook.com/groups/contentmarketinglounge/  Join the CML Academy and learn how to add $1k/mo to your freelance business, even if you're starting from zero: https://www.skool.com/the-content-marketing-lounge-8374/about  Learn more about my consulting and freelance services:  https://www.colliermarketing.com/ Thank you for listening!

(0:00) Michael Holley and Dan Roche discuss what could be the most significant win for the Patriots so far this season.(21:44) Holley and Roche weigh in on the importance of Mike Vrabel's messaging and culture building.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we continue the Brand Connect Method series by breaking down what targeted messaging really looks like in practice. You'll learn how to communicate in a way that feels clear, intentional, and aligned, so the right people immediately recognize themselves in your brand. We talk through common messaging gaps, why your content might not be landing the way you want, and how small shifts in language can create stronger connection and consistency across everything you share.The Ultimate Guide to Nailing Your Niche: https://bit.ly/ultimate-guide-nailing-nicheThe Vault: https://bit.ly/TheVaultOfficialThe Lazy Girl's Guide to Making Bank: https://bit.ly/lazygirlsguideofficialJoin The Vault & Get Instant Access to 75+ Courses, Monthly Zoom Sessions, Curated Curriculum to fit your biz needs, New Courses add Each Month, and so much more!https://bit.ly/TheOfficialVault Grab your FREE copy of my book, ‘Boss It Up Babe!'https://bit.ly/BOSSItUpBabeBookHost Bio:Kimberly Olson is a self-made multi-millionaire and the creator of The Goal Digger Girl, where she serves female entrepreneurs by teaching them simple systems and online strategies in sales and marketing. Through the power of social media, they are equipped to explode their online presence and get real results in their business, genuinely and authentically. She has two PhDs in Natural Health and Holistic Nutrition, has recently been recognized as the #2 recruiter in her current network marketing company globally, is the author of four books including best-sellers, The Goal Digger and Balance is B.S., has a top 25 rated podcast in marketing and travels nationally public speaking. She is a mom of two and teaches others how to follow their dreams, crush their goals and create the life they've always wanted.Website: www.thegoaldiggergirl.comInstagram: www.instagram.com/thegoaldiggergirlFacebook: www.facebook.com/thegoaldiggergirlYouTube: www.youtube.com/c/thegoaldiggergirlGrab The Goal Digger Girl Journal: https://amzn.to/3BeCMMZCheck out my Facebook groups for those that want to build their business online through social media, in a genuine and authentic way:Goal Digging Boss Babes: http://bit.ly/GoalDiggingBossBabesFempreneurs:  https://bit.ly/FempreneursCashFlowQueensLeave a review here: Write a review for The Goal Digger Girl Podcast.Subscribing to The Podcast:If you would like to get updates of new episodes, you can give me a follow on your favorite podcast app.

Why is it so hard to explain what you do, even when you're really good at it? In this episode, messaging strategist Damian Vallelonga breaks down why solopreneurs struggle with clarity, confidence, and consistency in their messaging, and what to do about it.We talk about why referrals aren't a strategy, how vague language quietly kills opportunities, and the exact framework Damian uses to help solopreneurs create elevator pitches, website headlines, and LinkedIn bios that actually make sense to other humans. If you've ever said, “I know what I do, I just don't know how to explain it,” this episode is for you.Episode FAQsWhy do solopreneurs struggle to clearly explain what they do?Solopreneurs struggle to explain what they do because they know too much. Years of experience, details, and expertise live in their heads, making it hard to simplify their message for someone hearing it for the first time. Clear messaging requires stepping outside your own perspective and focusing on what your audience needs to understand, not everything you know.What is the simplest framework for creating an effective elevator pitch?An effective elevator pitch has three parts:The common problem your ideal client is struggling withWhat you do to help solve that problemThe outcome or transformation they experience as a resultThis structure keeps your message focused, relatable, and easy to remember, without turning it into a list of credentials or services.How often should solopreneurs update their messaging?Solopreneurs should revisit their messaging any time their business changes in a meaningful way. This includes adding or removing services, narrowing a niche, shifting strategy, or changing who they serve. Messaging should always follow business strategy, because outdated or unclear messaging creates confusion, and confusion is one of the biggest barriers to growth.

Culture Friday on the recent shootings and abortion politics and Collin Garbarino on the latest Avatar film Fire and Ash. Plus, Word Play on the language of Christmas, Peter Mead on Luke's account of the Incarnation, and the Friday morning newsSupport The World and Everything in It today at wng.org/donateAdditional support comes from Dordt University, where students are invited into God's story of restoration; to live, learn, and work together with joyful purpose in all of life - until all is made new.From I Witness: The Long Shore:A cinematic audio drama that blends faith and history. iwitnesspod.comAnd from Commuter Bible, the work-week audio Bible in four annual plans. On podcast apps and commuterbible.org

FREE Download: Tamara Lowe's Latest Book (Business + Ministry = Success: A Superior Model to Profitably Change Your World)! http://www.kbabook.com Feeling called to coaching but unsure where to start, or worried you won't be “ready” enough? In this empowering episode of The Kingdom Builders Academy Podcast, Superstar Coaches Tam and Jillian break down why coaching is one of the most flexible, impactful, and spiritually aligned paths for Christian entrepreneurs and leaders. Coach Tam reveals what separates successful coaches from those who stall and how to overcome fear, doubt, and procrastination so you can step boldly into your calling. You'll learn how spiritual confidence fuels business success, and why taking action matters more than perfection. She also shares powerful insights on client success, pricing, evergreen coaching, and building programs that transform lives through biblical truth and real-world strategy.If you feel drawn to coaching or want to take your coaching business to the next level, this episode is your roadmap to doing it God's way. Tune in and take the next faithful step toward your coaching calling.In This Episode:- Why Coaching Is One of the Best Kingdom Callings - Can Anyone Become a Coach? - Top Coaching Myths: Certification & “Being Ready” - The #1 Skill Every Coach Needs- Let Clients Shape Your Program: Build as You Go - What Makes an Effective Coach vs. a “Nice” Coach - Best Lessons From Hiring Coaches - How to Grow From Startup Coach to Next Level Coach - Evergreen Programs & Sustainable Coaching Models Resources: FREE Download: Tamara Lowe's Latest Book (Business + Ministry = Success: A Superior Model to Profitably Change Your World)! http://www.kbabook.com Connect with Kingdom Builders Academy: Website - https://www.kingdombuilders.academy/Facebook - https://web.facebook.com/sz.lowe/Facebook Group - https://web.facebook.com/groups/kingdombuildersacademyLinkedIn - https://www.linkedin.com/company/kingdombuildersacademy/YouTube - https://www.youtube.com/@kingdombuildersacademy4771Subscribe:https://www.youtube.com/@kingdombuildersacademy4771?sub_confirmation=1

Most brands think their messaging is clear. Their customers often disagree. In this episode of Frictionless Growth Marketing, Sonia Thompson sits down with Dr. J.J. Peterson — marketing and communication expert, former Head of StoryBrand, and co-host of the globally top-ranked Marketing Made Simple podcast — to unpack how messaging can either remove friction or quietly block business growth at every stage of the customer journey. Together, they explore why unclear messaging is one of the most overlooked sources of friction in marketing — and how it leads to lost trust, stalled conversion, and missed growth opportunities, especially with today's identity-rich, values-driven consumers. This episode will help you spot where your messaging may be slowing customers down — and how to realign it to drive business growth. You'll learn: How unclear messaging creates friction across the customer journey Why customers need to see themselves in your story to take action How storytelling increases clarity, trust, and conversion Where brands unintentionally push customers away with their language and positioning How to communicate with empathy and authority — without sounding generic or salesy Why clear, human messaging is essential for sustainable business growth Dr. Peterson also shares powerful real-world examples, lessons from working with global brands, and insights on how leaders can show up as guides — not heroes — in their customers' stories. If you want to improve customer experience, remove messaging friction, and drive business growth through clearer, more human communication, this episode will help you see exactly where to start.

For many subscription box owners, the silent killer of conversions isn't a lack of traffic, it's unclear messaging. Your box might be beautifully curated and full of value, but if visitors can't understand what it is, who it's for, and why it matters in 10 seconds or less, they're leaving. In this episode, Sarah breaks down exactly what strong subscription box messaging looks like, where most subscription box owners go wrong, and how to improve your message across your entire customer journey. Messaging isn't just your homepage headline. It's the story you're telling everywhere: on your sales page, product listing, Instagram bio, emails, checkout page, even your cancellation flow. You understand your subscription box because you live in it, but your customer doesn't. Clarity must come first. The 3 Core Elements Every Message Must Include Who is it for? What do they get? Why does it matter? 10 Common Messaging Mistakes 1.  Messaging That Is Too Vague or Generic 2. Only Listing Features, Not Benefits 3. Trying to Appeal to Everyone 4. Unclear or Missing Homepage Headline 5. Sales Page Lacks Structure or Detail 6. Misaligned Visuals 7. Weak CTA Language 8. Assuming People Already Know What Your Subscription Box Is 9. No Emotional Connection or Transformation 10. Inconsistent Messaging Across Platforms Conduct an audit to evaluate your own message. Look at your: Homepage (especially above the fold) Sales page Product page Instagram bio About page Checkout flow Emails - especially your welcome sequence Subscription confirmation and cancellation flow By the end, you'll know exactly where your message is strong, and where it's confusing your customer. 5 Action Steps to Improve Your Messaging This Week Rewrite your homepage header Add hooks to your sales page headings Strengthen your product page with specifics and visuals Create a simple voice guide for consistency Get outside feedback from someone who isn't familiar with your box Great messaging isn't about being clever. It's about being clear. If your ideal customer can land on your page and instantly think, “Oh, this is for me,” you've done your job. Listen to this episode to learn the 3 parts of strong messaging, the 10 mistakes that cost you subscribers, and the simple steps you can take this week to improve your conversions. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Julie Solomon didn't just see entrepreneurs struggling with Instagram marketing; she lived the frustration herself. Despite growing an audience, her revenue stalled until she invested $25K in high-level mentorship and uncovered the real drivers of social media growth. Within nine months, she scaled from $250K to $1.3M and now shares her strategy with other creator entrepreneurs. In this episode, Julie reveals how to build a magnetic Instagram brand, boost engagement, and convert followers into paying customers regardless of your audience size. In this episode, Hala and Julie will discuss: (00:00) Introduction (01:52) Redefining Visibility in Influencer Marketing (07:53) The Importance of Value-Driven Content (12:38) Foundations for Magnetic Instagram Branding (19:05) Building a Profitable Instagram Ecosystem (26:19) Automating Instagram Sales and Messaging (35:46) Monetizing Small Audiences on Social Media (48:07) Marketing Tips for Boosting Engagement (52:05) Why Every Entrepreneur Needs a Mastermind (59:23) Manifestation Practices for Entrepreneurs' Success Julie Solomon is a brand strategist, bestselling author, and host of the Woman of Influence podcast, where she helps entrepreneurs grow their visibility and monetize their influence. A trusted voice for aspiring influencers and established creatives, she is known for her expertise in content creation, social media strategy, and personal branding. Julie has been featured in Forbes, Entrepreneur, and Business Insider, and was named one of the top 100 leaders in influence marketing by Influence Co. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host  Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money  Resources Mentioned: Julie's Website: juliesolomon.net  Julie's Instagram: instagram.com/julssolomon  Julie's Podcast, Woman of Influence: bit.ly/WOI-apple  Julie's Book, Get What You Want: bit.ly/GWUWant  Julie's Program, The Revenue Growth Lab: juliesolomon.net/profiting   Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, SEO, E-commerce, LinkedIn, Digital Marketing, Content Creator, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Marketing Trends, Digital Trends, Content Marketing, Online Marketing, Marketing Podcast  

'Extraordinarily tone deaf': Joe slams Trump for mixed messaging on economy To listen to this show and other MS podcasts without ads, sign up for MS NOW Premium on Apple Podcasts. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.