Podcasts about messaging

Episode 5209: Mixed Messaging With The War With Iran; Russian Intel And Leaks To Iran

3. Retired Colonel Jeff McCauslandcritiques the conduct of the 2026 war with Iran, emphasizing the lack of a clear strategy or end state despite thousands of successful target strikes. He highlights a major messaging failure by the administration following a Tomahawk missile strike on a primary school that reportedly killed 170 people. McCausland warns that the U.S. entered this conflict with minimal international support, having only Israel as a formal ally in the initial stages. (3)1750 ISFAHAN PERSIA

If your messaging isn't clear, your business won't grow. It doesn't matter how often you post. It doesn't matter how good your offer is. If people don't quickly understand what you do and who it is for, they will move on. In this live coaching session, I walk one of my students through tightening her message. We strip away the extras. We identify her core focus phrase. We bring everything back to one cohesive message that supports her marketing instead of confusing it. You will hear how clarity in positioning changes the way you create content, sell, and show up. If you feel scattered, this episode will help you see why. And it will show you how to fix it. When your message is clear, your marketing becomes simple. When your marketing is simple, growth becomes possible.   I pray this blesses you!   Ready to Make Consistent Income From a Podcast?  Join my 5-Day Profitable Podcast Bootcamp! I'll show you how to create a podcast that makes steady income on autopilot—without relying on social media.

Confidence isn't just mindset crap. It affects your pricing, your messaging, your sales conversations and your boundaries. And ultimately - whether your retreat fills or flops. In this episode, Shannon is joined by leadership expert, sales strategist, and bestselling author Nathan Jamail (she is biased, but he is pretty damn amazing) to unpack the real reason many retreat leaders struggle to sell out their events: lack of business confidence. They discuss: Imposter syndrome in the retreat industry Underpricing rooted in insecurity Overexplaining instead of leading What confident messaging actually sounds like How to build real, earned business confidence They also share that this episode was recorded in their new studio space in Austin - and you can now watch the full conversation on YouTube. If you've ever doubted yourself while launching a retreat, this episode will challenge and strengthen you. What You'll Learn Why confidence directly impacts conversions The hidden cost of underpricing How retreat leaders accidentally repel buyers The difference between loud marketing and confident leadership The discipline required to build real business confidence Key Takeaways Imposter syndrome doesn't disappear - it's managed through action. Underpricing signals insecurity to your audience. Overexplaining weakens authority. Confident leaders make clear decisions and stand by them. Confidence is built through preparation, skill, and repetition - not affirmations alone. Watch on YouTube This episode was recorded in our new studio space in Austin - go watch the full conversation on YouTube. Learn more about Nathan Jamail: https://nathanjamail.com/ Join Nathan and Shannon at the Forum: https://luxuryinbusinessretreats.mykajabi.com/retreat-industry-forum  Subscribe here:  The Retreat Leaders Podcast Resources and Links: Learn to Host Retreats Join our private Facebook Group Top 5 Marketing Tools Free Guide Get your legal docs for retreats Join Shannon in Denver at the Retreat Industry Forum  Join our LinkedIn Group Apply to be a guest on our show   Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe:  Apple Podcast | Google Podcast | Spotify ------ TIMESTAMPS Podcast Introduction and Studio Setup (00:00:02) Shannon introduces the podcast, new studio setup, and her guest, Nathan, her husband. The Importance of Confidence for Retreat Leaders (00:02:09) Shannon highlights Nathan's confidence and introduces confidence as a key topic for retreat leaders. Confidence vs. Arrogance and Childhood Story (00:03:22) Nathan shares a story about their daughter and explains the difference between confidence and arrogance. Imposter Syndrome and Taking Action Afraid (00:05:33) Discussion about imposter syndrome, acting confident, and the importance of taking action despite fear. How Confidence Impacts Marketing and Messaging (00:06:31) Shannon explains how confidence (or lack thereof) affects marketing, pricing, and messaging for retreat leaders. Belief in Yourself and Authenticity (00:07:01) Nathan and Shannon discuss the need to believe in yourself first and the role of authenticity in confidence. Stage Fright and "Doing It Anyway" (00:09:18) Nathan admits to still feeling nervous before speaking, and Shannon encourages action despite nerves. Personal Example: London Workshop Doubts (00:10:14) Shannon shares her experience with self-doubt before hosting an international workshop and how she overcame it. Hospitality, Impact, and the Human Touch (00:11:55) Nathan discusses the difference between service and hospitality, and the unique impact of human connection. AI, Connection, and the Future of Retreats (00:12:52) They discuss how AI can't replace human connection, making retreats more valuable in the digital age. Example: AI Dating at Bars and the Need for Real Connection (00:16:07) Shannon and Nathan talk about people dating AI at bars, emphasizing the growing need for real-life connection. Projecting Confidence and Sales Conversations (00:17:13) They discuss how lack of confidence is projected in sales and the importance of confidently presenting value. Vulnerability, Mistakes, and Being Confidently Wrong (00:18:18) Nathan explains that vulnerability increases confidence and that it's okay to be wrong—just be confidently wrong. Learning from Mistakes and Seeking Knowledge (00:19:42) Shannon and Nathan discuss learning from mistakes, attending events, and the value of learning from others. The Power of Learning, Confidence, and Motivation (00:23:44) Nathan shares a formula: learning increases confidence, which boosts motivation, using events and yoga as examples. Closing and Call to Action (00:25:01) Shannon wraps up, encourages listeners to attend events, and thanks Nathan for joining the episode.  

Host Steve Vancore talks with KellyWestlund, Deputy Administrator of Bay County, Wisconsin, about the real-worldchallenges of environmental infrastructure and how communities respond whencosts and growth collide. Kelly shares how aging septic systemsand population shifts are straining water quality in northern Wisconsin,drawing parallels to Florida's septic-to-sewer debates. The conversationhighlights why environmental issues gain traction only when framed aroundtangible outcomes that residents value—clean water, reliable services, andcommunity resilience. They also discuss resistance to waterrate increases, renewable energy investments like solar microgrids in BayfieldCounty, and the difficulty of advancing affordable housing amid NIMBY concerns.The episode underscores a central theme: technical solutions matter, but clear,locally grounded messaging is what turns long-term needs into public support.

Marketing for home service businesses is evolving faster than ever. Rising lead costs, private equity competition, new AI-driven ad platforms, and changing consumer behavior are forcing contractors to rethink how they attract customers. In this episode of Service Business Mastery, Tersh Blissett sits down with Justin Riley, founder of UpFrog, to talk about what the future of marketing really looks like for HVAC, plumbing, and other home service companies. If you want to understand where marketing for home service businesses is heading and how to stay competitive in the years ahead, this episode is packed with practical insights. What You Will Learn in This Episode • Why lead generation alone is no longer enough for home service companies • The difference between lead generation and demand generation • How organic content impacts paid advertising performance • Why social media algorithms now reward brand engagement • How contractors can compete with private equity-backed companies • Why online pricing tools generate higher-value customers • The role giveaways and tune-up offers play in customer acquisition • Why brand awareness before equipment failure leads to better conversions • How AI tools are influencing marketing automation • The growing importance of marketing compliance and data management Timestamps 00:00 "Podcast Reunion and New Program" 09:46 "Algorithms Driving Content and Ads" 12:38 Prevention-Based HVAC Marketing Strategy 17:44 "Improving Sales Success Process" 21:51 Rethinking Business Profit Expectations 28:32 "Accelerating Business Growth Opportunities" 33:21 "Opti: Compliance Tool for Messaging" 38:00 TCPA Compliance and Risk Awareness 46:12 Scaling Through Demand Generation 48:52 "Creative Local Giveaway Ideas" 53:24 Cost Efficiency of Tune-Up Pricing 01:00:12 Marketing Costs and Growth Strategy 01:05:31 Economic Cycles and Industry Trends 01:08:26 "Uncertainty and Building Challenges" 01:17:10 "Opti: ServiceTitan-GoHighLevel Integration" 01:18:48 "Steps to Business Success"   Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Justin Riley: https://www.linkedin.com/in/justintriley/ UpFrog: https://www.linkedin.com/company/upfrog/ Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmastery • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast Register for NHPC26 in Columbus, OH (April 13-16) and save $270! Use code MASTERY for the $825 rate: nhpc26.org/svc-mastery | Registration deadline: April 9 This episode is kindly powered by: UpFrog: upfrog.com MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/ Breezy: https://getbreezyapp.com/ Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo 

If your marketing feels like it requires too much explaining, convincing, or creating, the issue may not be your effort, it may be your messaging. In this episode, I break down why messaging isn't about persuasion, volume, or being louder. It's about recognition. When your words clearly signal who you help and at what buying moment, everything gets easier: sales conversations shorten, client quality improves, and you spend less time over-explaining. The result - more profit.   This Episode Is Part of a Series: In this high-leverage growth series, I'm guiding you through the most powerful ways to simplify your business and increase revenue with more ease. If you missed Lever #1 (The Buyer Moment), Lever #2 (Your Offer as a Profit Lever), Lever #3 (Existing Proximity), or Lever #4 (Strategic Partnerships), go back and listen. These episodes are designed to stack and build on each other.   Mentioned in this episode Your High-Leverage Messaging For Growth Worksheet Offer Optimization Scorecard Leave a Podcast Review Subscribe   Work/Connect with me: Offer Optimization Scorecard Book a Call   Tune in to start taking your business and life to the next level today and don't forget to subscribe or follow the podcast to make sure you don't miss any future episodes. Visit https://jessicamillercoaching.com/ to learn more. You can also follow me on Instagram (@jessicadioguardimiller) and Facebook.

When founders and small-team leaders know their work has outgrown their message, and they need messaging that reflects its depth and converts without compromise, they call M. Shannon Hernandez. Shannon is the strategist behind the Profit-Driven Messaging Ecosystem™ and a fierce advocate for protecting voice and authority in an AI-driven world.Connect with Shannon here:joyfulbusinessrevolution.com

Almarie has been in my world since 2008, when she worked at the front desk of the gym where I had just started as a trainer. Over the years she built a career in health, first as an EMT and now as a certified health coach. When we started working together through business mentorship, she had the knowledge and experience to help people, but the way she was communicating about her work was not reflecting that.Her content was friendly and casual, but it was not clearly showing who she helps, what problems she solves, and why someone should work with her. Once we looked at it together, the changes were immediate. She began speaking directly to the person she helps, describing real situations her clients experience, and communicating about her work with much more clarity and confidence.In this conversation we talk about the shift from casual posting to clear communication, the mindset changes that often need to happen before someone fully steps into their role as a coach, and how small adjustments in messaging can completely change how people respond to your content.We also discuss:why hiring a mentor shortens the timeline when you are trying to build something realhow speaking directly to the person you help changes the way your content landswhy implementation matters more than collecting more informationhow to recognize repeating patterns that keep you stuck and move past themwhy coaching works best when coaches, doctors, and therapists each play their roleIf you have experience and knowledge but struggle to communicate clearly about your work, this conversation will likely sound familiar.DM me if this resonates, or book your Coffee & Goals consultation here:monikaamazur.as.me/CoffeeandGoals

As the filing deadline hits today for candidates running for governor of California, few contenders are heeding the plea from state Democratic Party Chair Rusty Hicks urging weaker candidates to step aside. Scott, Marisa and Politico's California Bureau Chief and Playbook Co-Author Melanie Mason discuss the growing concern that a packed Democratic field could split the vote and hand the November runoff to two Republicans. Plus, they talk about Democrats' shifting positions on the Middle East, as Governor Gavin Newsom this week compared Israel's leadership to an apartheid regime and questioned continued U.S. military support for the Netanyahu government. Check out Political Breakdown's weekly newsletter, delivered straight to your inbox. Learn more about your ad choices. Visit megaphone.fm/adchoices

Picture a crowded high school lunchroom. Noise. Pressure. Messaging from every direction.Voices telling young men what matters. What’s right. What’s normal. You would pray for clarity over that young man.You would ask God to protect his thinking. But here’s an important question: Are you any less surrounded? If every generation insists it’s smarter than the last —why does the thinking of men keep producing confusion?If experts can’t decide whether eggs are good or bad —why would you entrust your family to cultural certainty?If philosophies shift every decade — what is actually anchoring you? In Part Two of this series, Colonel Richard J. Mendelow (Ret) and his wingman Christy Mendelow move from exposing unstable thinking to confronting its consequences. They examine stoicism, cultural trends, modern movements, and confident experts — and then hold them up against Scripture. Not to argue.To test. Because every man is building his life on something.The question is whether it will still stand ten years from now. What are your children catching from you?Are you filtering the world through the Bible — or the Bible through the world? If you want to live anchored instead of reactive…If you want to lead with conviction instead of impulse…If you want clarity that doesn’t shift with culture… The world is loud. Don’t let it shape you without examination. Listen now at CourageousChristianity.today, on KKHT.com, iHeart Radio, or on select podcast platforms. Courageous Christianity is a public non-profit ministry with a mission to equip Christian men for the spiritual battlefield in order to glorify God and create godly change. We give voice to this mission through “Courageous Christianity with Richard Mendelow,” a weekly radio show and podcast that speaks to the intersection of our faith and the secular world. Here’s how you can stand with us:– Subscribe, rate, and review this podcast to help others find it.– Share this episode with someone who needs to hear it.– Donate to help keep us on the air and support our mission to equip Christian warriors for the spiritual battlefield. Your support makes it possible for us to continue encouraging and equipping men to walk in the Truth, lead with strength, and impact the world for Christ. To listen to previous episodes, learn more, or give, visit CourageousChristianity.today. God bless and Semper Fi!See omnystudio.com/listener for privacy information.

0:30 - John Anthony fills in for Dan Proft 11:50 - Mark Wayne Mullen to replace Noem 34:21 - Republican messaging problems 51:23 - Senior Pastor at 180 Church in Detroit, Lorenzo Sewell: This isn’t about donkeys vs elephants, it’s about good vs evil. For more on Pastor Sewell and 180 Church - 180church.cc 01:11:44 - California licensed social worker Pamela Garfield-Jaeger, known as “The Truthful Therapist,” argues that “gender distress” is often a symptom of deeper issues and a way some people avoid the fear of growing up. Pamela is also the author of A Practical Response to Gender Distress: Tips and Tools for Families and the children’s book Froggy Girl 01:30:34 - RNC Co-Chair KC Crosbie says the midterms will shape policy for years to come — reminding voters that elections have consequences. Follow KC on X @kc4gop 01:49:25 - Jason Brodsky, policy director at United Against Nuclear Iran and non-resident scholar at the Middle East Institute, says the Trump administration didn’t start a war with Iran — it’s ending one Iran began in 1979. Follow Jason on X @JasonMBrodsky 02:05:20 - Open Mic Friday!See omnystudio.com/listener for privacy information.

You know that feeling of wanting to bang your head against a wall because you KNOW you can help someone- but they just aren't getting it.If you're a coach, wellness professional, you've probably had discovery calls where everything they are saying you are like- yes I can help you with that. But then at the end of the call, it sizzles out. They say “I need to think about it”… or disappears completely. In this episode, I break down a moment early in my business when I heard “no” eight times in a row and realized it wasn't because people hated me. It came down to some simple communication gaps in my messaging.You'll discover:The 4 messaging mistakes that confuse people out of becoming your client.Why I completely disagree with the guru advice of “speak to their pain points”.The messaging shifts that make your offer feel like the obvious next step for the right peoplePress play to learn the four messaging mistakes that cost me clients—and how fixing them can make your offer finally click for the people you're meant to help. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit 100khealer.substack.com/subscribe

Learn how "empowerment" messaging can harm women in the long term (and what to do to prevent this from happening in your own life) in this episode with Zara Briggs.     Here's where you can check out Zara's book, "The Lie That Broke Women: How Modern Culture Misled A Generation - And How To Reclaim Love, Partnership, And Peace": zarabriggs.com/helena     You can follow Zara on X here: https://x.com/@zarabriggsbooks     If you're interested in private coaching, you can send an email with a few details about your situation to HelenaHartCoaching@gmail.com, and my assistant will get back to you with some options. If I'm not personally able to help you, I know many coaches that I'd be happy to refer you to if they specialize in your situation.     If you want to learn the secrets to attracting the man you want and inspiring his love, devotion and commitment, get my FREE "3 Keys To Attract The Man You Want" report and audio training here: http://helenahartcoaching.com/     Ever wonder why a guy pulls away even when he was interested and attracted to you at first? It's not you - it's something I call "The Heartbreak Treadmill." Discover how to stop this painful cycle, and what to do instead to bring a man closer than ever here: https://helenahart--mcoast.thrivecart.com/feminine/     Check out my eBooks and Programs here: http://helenahartcoaching.com/ebooks/     Here are the biggest Connection Barriers that push a man away (PLUS how to make him come back and want to stay forever): http://forever1234.com/     While I don't personally conduct one-on-one counseling, I'm sponsored by a company that can meet such a need if you'd like to get online therapy from a licensed professional (I've worked with a therapist from BetterHelp myself and it was absolutely life-changing!). You can get a discount through my exclusive invitation here: https://betterhelp.com/helenahart/     Subscribe to my YouTube channel: https://www.youtube.com/c/HelenaHartCoaching/     Connect with me on Facebook: https://www.facebook.com/helena.hart.10     Follow me on Instagram: https://www.instagram.com/helenahartcoaching/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Luke and Griffin discuss the 1988 Studio Ghibli film "Grave of the Fireflies" to uncover its deeper messaging and decipher the emotion it evokes.

Michael Kelley in-studio with Amy and Chris today. They react to the latest messaging from the Trump regime regarding the US attacks on Iran; how has the Republican party changed around Amy?; Amy wonders how the three single men in the studio would impress a woman.

Miranda Wilkins is filling in while Meghan McCain remains out on maternity leave, and she's joined by Mo Kelly and Daily Mail Chief Campaign Correspondent Nikki Schwab to break down a chaotic week in politics. They start with the confusing messaging around the U.S. strikes on Iran. Officials say the threat was imminent, but the administration still hasn't clearly explained the endgame. The panel discusses the political risks if the conflict drags on, the split reaction among voters, and whether the White House is intentionally keeping its strategy vague. Next, they dig into the wild results from the Texas primaries. Dan Crenshaw is out, Tony Gonzalez heads to a runoff despite major scandal, and the Democratic race between James Tallarico and Jasmine Crockett reveals a lot about where both parties' bases are heading as the midterms approach. Finally, they tackle the latest twists in the Epstein investigation. Newly circulating deposition clips from Bill Clinton, congressional leaks, and a chaotic rollout of documents have raised even more questions about whether the investigation will produce real accountability. And because the internet always delivers a bizarre moment of comic relief, the show wraps with the funniest corporate feud of the week: Burger King trolling McDonald's after the company's CEO posted a painfully awkward burger taste test video. Learn more about your ad choices. Visit megaphone.fm/adchoices

Truckers are sold to 24/7 — by brokers, shippers, insurance companies, fuel programs, tech apps, dispatchers, and every “solution” in the industry.But here's the truth most won't say out loud: small carriers aren't failing because they don't know how to drive… they're failing because they're misinformed, misled, or marketed to in ways that have nothing to do with reality.In this episode of The Long Haul, Adam sits down with John Landrum, an 8-year logistics strategist and marketing leader whose work has centered around understanding how carriers think, decide, and survive in a world full of noise.This isn't about factoring.This isn't about products.This is about how the industry shapes the narrative, what truckers get wrong, what companies get wrong, and what it actually takes to cut through bad information in 2025.If you're tired of being sold to and ready to actually understand the influence game behind this industry — this is your episode. Follow The Long Haul Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

Attackers are moving in 72 minutes. One CISO has already eliminated the entire SOC team. And the industry is spending a quarter of a trillion dollars while struggling to define what "resilience" even means. In this edition of Lens Four, Sean Martin looks at the cybersecurity landscape through three lenses — programs, innovation, and messaging — to connect the signals that matter.

Most coaches aren't losing because they lack talent, they're losing because they don't know how to communicate in a way that makes people want to buy. This episode breaks down the real meta-skill behind six- and seven-figure coaching businesses: persuasive communication, or "magic messaging." In a world flooded with AI-generated noise, the speaker explains why saying the right words, in the right way, to the right people, is what creates consistent, pre-sold buyers.    "It's not about the strategies and tactics. It's about the belief first, because you have to believe what you need to believe in order to take the right actions to get the result."   Must-Know Insights: Persuasive communication, not talent, is what drives income: Coaches earn more when they know how to make people want to buy, not just when they're good at their craft. Belief-shifting converts; education alone does not Teaching informs, but changing how prospects think is what moves them to take action. Speak your client's inner language, not coach jargon: Conversions happen when your words mirror what your ideal client is already thinking and feeling. No funnel or ad can fix weak messaging: As echoed by Russell Brunson, traffic only amplifies what your message is already doing—good or bad. Persuasive communication is a transferable, income-multiplying skill: Once mastered, it works across content, sales calls, offers, and business models.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Most solopreneurs think their marketing problem is their offer, pricing, or marketing channel. But often the real issue is much quieter, and far more damaging.They're speaking to the wrong version of their audience.In this episode of The Aspiring Solopreneur, Carly and Joe unpack a powerful marketing framework that can instantly improve how solopreneurs communicate with potential clients: Problem Identity, Process Identity, and Product Identity.Many solopreneurs stop their messaging at the problem stage, constantly reinforcing pain points like overwhelm, inconsistency, or burnout. While this may grab attention, it rarely converts. Why? Because people don't want to stay stuck in the identity of their problem.Instead, effective marketing acknowledges where someone is while also speaking to who they want to become during the journey and who they believe they'll be after the transformation.If your marketing feels like it's not connecting, or your audience understands the problem but still isn't buying, this episode may explain exactly why.In this episode, you'll learn:Why speaking only to pain points can actually repel potential clientsThe three identities every buyer moves through before making a purchaseWhy most solopreneurs skip the Process Identity (and why that's a mistake)How to shift your messaging so clients see themselves evolving, not stuckSimple questions to help you refine your marketing immediatelyIf you're a service-based solopreneur trying to attract better clients and improve your messaging, this framework could completely change how you communicate your value.Key takeaway:Ask yourself these three questions about your audience:What identity are they stuck in right now? (Problem Identity)Who do they want to feel like while solving the problem? (Process Identity)Who do they believe they'll become when they succeed? (Product Identity)Your marketing should speak to all three.Subscribe & ReviewIf you enjoyed this episode, be sure to follow The Aspiring Solopreneur on your favorite podcast platform and leave a review. Reviews help us reach more solopreneurs who want to build a business that supports their life, not consumes it.And if this episode made you rethink your marketing, share it with a fellow solopreneur who might need to hear it.Episode FAQsWhat are the three identities in marketing messaging?The three identities in marketing messaging are Problem Identity, Process Identity, and Product Identity. Problem Identity refers to how your audience currently sees themselves when experiencing a challenge. Process Identity reflects who they want to become while working toward solving that problem. Product Identity is the version of themselves they believe they will be after achieving the desired outcome. Effective marketing speaks to all three stages to guide potential customers through the transformation.Why shouldn't solopreneurs only focus on pain points in their marketing?While addressing pain points can capture attention, focusing only on them can actually limit conversions. Potential clients don't want to stay identified with their struggles; they want to move beyond them. When solopreneurs also speak to the process of growth and the identity their audience wants to become, their marketing feels more motivating and aspirational, which increases trust and engagement.How can solopreneurs improve their messaging to attract more clients?Solopreneurs can improve their messaging by aligning it with the identity their audience is experiencing. Start by acknowledging the current problem your audience faces, then speak to who they want to become during the journey, and finally highlight the identity they'll have after achieving success. Messaging that reflects this transformation helps potential clients see themselves progressing toward a better version of themselves, making them more likely to engage and convert.

Why Authority Now Matters More Than Visibility in B2B Content With AI making it easier than ever to create content, B2B buyers are drowning in a sea of digital noise. To rise about the generic, “AI-slop”, the new differentiator is no longer only visibility, but the ability to convey authentic brand authority. More often than not, it is the perceived credibility and depth of a brand's messaging that decides whether B2B companies are shortlisted or ignored by well-informed decision makers. So how can B2B companies build a solid thought leadership strategy that creates trust and sets them apart from competitors? That's why we're talking to Jamie Thomson (Copywriter and Founder, Brand New Copy), who shares his expertise and insights on why authority now matters more than visibility in B2B content. During our conversation, Jamie emphasized that true authority is built through consistent communication and unique insights rather than controversial stances. He criticized the over-reliance on AI for content ideation and encouraged businesses to focus on their unique selling points and authentic company culture. Jamie stressed the need for documented brand positioning and strategic messaging to build credibility across all channels. He also underscored the value of thought leadership and social proof in signalling authority, and suggested that businesses should invest in understanding and documenting their positioning for success in the long run. https://youtu.be/k4H-0M5ZL7g Topics discussed in episode: [02:47] The end of easy visibility: Why AI overviews and shifting algorithms mean you can no longer control traffic through traditional SEO alone. [07:09] Redefining authority: Authority isn’t about being controversial or loud; it is built through the consistency of your message and brand voice. [13:31] Chasing the right metrics: Why “visibility for visibility’s sake” is a vanity metric, and how to tie your content strategy to actual business outcomes.  [19:39] The credibility anchor: How being consistent with your own unique data and statistics keeps your brand from becoming an “average” forgettable competitor.  [21:42] Messaging for committees: A simple 3-step formula to establish messaging that resonates with human decision-makers, even in complex B2B environments. [27:35] Signaling authority: Practical ways to use “social proof” and unique data to back up your claims in proposals and on your website.  [31:18] Future-proofing your brand: Why documenting your positioning today is the only way to maintain longevity over the next decade. Companies and links mentioned: Jamie Thomson on LinkedIn  Brand New Copy  Copywriting Course at Brand New Copy Transcript Jamie Thomson, Christian Klepp Jamie Thomson  00:00 You know, maybe it’s a personality thing, but like, I’m not particularly controversial in my marketing and I do think people take that stance, like we are the young upstarts, or we are going to make a point of disagreeing with this company so that we can get engagement, whether they believe what their sort of stance are taking or not. It’s, it’s almost that sort of strategy of, there’s no such thing as bad press, and it’s probably effective short term and that’s why people are doing it. But if you’re looking to build a sort of a future proof business, comes back to that idea of authority being a bit consistency, unless your whole strategy is to be controversial, it’s more of a short term gain tactic. I think strategy is even a strong word. I think it’s a tactic. Christian Klepp  00:48 With AI making it easier than ever to create content, B2B, buyers are drowning in a sea of digital noise. To rise above this noise, the new differentiator needs to be delivered through authority. More often than not, it’s the credibility of a brand’s messaging that decides whether they’re shortlisted or ignored. So how can B2B companies leverage this and build their credibility? Welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Jamie Thomson, who will be answering this question. He’s an award winning copywriter and founder of Brand New Copy who puts strategy at the center of the process to define what the copy should achieve. Tune in to find out more about what this B2B Marketers Mission is. Okay, and off we go. Mr. Jamie Thomson, welcome to the show, sir. Jamie Thomson  01:34 Hi, Christian. It’s good to speak to you again. Thanks for having me on. Christian Klepp  01:38 Great to have you here. I mean, we had such a dynamite conversation. Like, a few weeks ago, I should have, like, hit record on that conversation too, right? Like, yeah, absolutely, Jamie, I’m really looking forward to this conversation because, you know, one of the things that you’re going to talk about today is, like, near and dear to me as somebody that also dabbles in the world of copywriting for B2B, but um, so here we go, right? So Jamie, you’re on a mission. I’m going to say, to help B2B companies to define their messaging, strengthen their positioning and communicate with authority across every channel. So this is really serious stuff here. Okay, so for this conversation, I’d like to focus on the topic of why authority now matters more than visibility and B2B, right? So I’d like to kick off the conversation with two questions, right? And I’m happy to repeat them. First question is, why do you believe authority is important, especially in an age where AI is creeping into B2B content and everything else. And where do you see a lot of B2B brands falling flat with the authority piece? Jamie Thomson  02:47 Yeah, so I think, I think authority is more important now than ever has been because, like you said, because there’s a lot of like, LLMs (Large Language Models) now kind of doing a lot of the marketing work that was maybe, you know, handled by humans before. I think that you know, sort of the sort of background context to this is that, you know, as Marketers, we don’t have as much control over the visibility of our content as we used to like Google, for example. You now have AI (Artificial Intelligence) overviews. So even if you get to like position one in Google, you’re still at the bottom of the page. Because you’ve got your AI overviews, you have sponsored results, and then there’s the organic listings underneath. And even if you’re position one, you’re still at the bottom of the page earlier. As a result, website traffic has reduced, and people aren’t getting the same kind of like traffic numbers that they used to on LinkedIn as well, like the way that the algorithms are sort of working nowadays. There doesn’t really seem to be any regular reason as to which posts perform well, it seems to be the sort of casual, off the cuff posts that seem to seem to get a lot of attention. There is a genuinely useful, you know, thought leadership stuff has kind of been pushed to the back burner a little bit. So I think authority is important because we don’t have as much control over visibility as we used to, and I think it’s the genuinely useful content that is the stuff that’s going to get shared, whether or not the algorithms are going to push that. So if you have produced a piece of content that has, like, really unique data points that is genuinely useful to other businesses, and it’s get shared online. It’s going to get shared internally between companies, and it’ll get linked to as well. And again, like to answer your second question, and where do a lot of sort of B2B brands like sort of miss the mark? I think. I think the main thing is that they’re the content that they’re producing isn’t genuinely useful. They are a lot of brands across industries that are kind of seeing the same thing as their competitors. And I don’t know for sure, but I have a sort of inclination that is down to LLMs, because they’re kind of relying on like chatGPT for their ideas. They’re asking chatGPT to give them ideas for content. And, you know, chatGPT, it can give you the output, but it can’t give you the input. You know, it’s a technology of averages. So if you’re looking to LLMs for ideation, it’s going to give you the average of what everyone else in industry is saying. So it’s important that your businesses are really doubling down on their ideation and things that make them unique as a company, like their unique selling points, their value propositions, their company culture. You know, the people behind the business, that’s kind of what makes a company’s culture and chatGPT, llms, they don’t really have any first hand experience of that, and it’s such a nuanced thing that you’re never going to get like effective results if you’re asking LLMs for the ideas in the first place. If you’re using it for execution, to help guide style and tone a little bit, then that’s fair enough. But, yeah, it’s important that brands are sort of really doubling down on the ideation. You know, that’s that, I think, just genuine, unique insights that people are actually going to be interested in reading. Christian Klepp  06:38 Absolutely, I had a couple of follow up questions for you there. I mean, this is great stuff. This might sound like overly, like simplified. I mean, for lack of a better description, but like, just, let’s clear the air here a little bit. Define, from your experience and your own interpretation, define authority, because that also gets thrown around very loosely, I feel almost as, almost as much as the term you’ve got to add value. I mean, like, you know, what does that actually mean, right? Jamie Thomson  07:09 Yeah, yeah. So to me, authority is about a brand communicating their messages in a consistent way, whether that is the actual content of the messages or the way that they actually communicate it, in terms of brand tone of voice. So authority, to me, is about consistency, more than it is about being emphatic or controversial or overly confident. It’s more about consistency and how they communicate their messages to their audience. Christian Klepp  07:44 You brought up something there, and I’m going to throw out another question, because I you find this a lot on LinkedIn, at least from my experience, that people put out a lot of pieces. I’m going to just dare to say under the guise of authority, but what it actually is like, just an extremely contrarian point of view. And it’s almost like, you know, I’ve got a I’ve got to just put my thoughts out there, because I want my voice to be heard. But it’s not necessarily authority. It’s just like disagreeing with the status quo. What’s your take on that? Jamie Thomson  08:15 Yeah, I mean, to me, that’s, that’s kind of it’s almost performance marketing. It’s just performing, if it’s like visibility for visibility’s sake, you know, maybe it’s a personality thing, but like, I am not particularly controversial in my marketing, and I do think people take that stance like we are the young upstarts, or we are going to make a point of disagreeing with this company so that we can get engagement. You know, whether they believe what their sort of stance are taking or not, it’s it’s almost that sort of strategy of, there’s no such thing as bad press, and it’s probably effective short term, and that’s why people are doing it. But you know, if you’re looking to build a sort of a future proof business, it comes back to that idea of authority, being about consistency, unless your whole strategy is to be controversial. It’s more of a short term gain tactic. I think strategy is even a strong word. I think it’s a tactic. It’s not really magic. Christian Klepp  09:19 Yeah, yeah, I love that. You said it was performance, performance marketing. You know, it almost feels like they’re, they’re, they’re playing the algorithm, or they’re trying to, like, just get more engagement. And it’s true, like, whether they actually believe what they’re saying or not, at least they’re getting more eyeballs on all look what this guy said, Yeah. Jamie Thomson  09:38 I mean, you see it in so many different ways. Like, a lot of the time, it’s with job postings as well, like, especially for for consulting season freelancers, you see, like you have a potential opening for a freelance position, you know, comment below if you know anyone that would be interested. Then again, I don’t know for sure, but I seems very performative to me. Has that company actually reached out to people directly about the job? Have they advertised on job sites, or are they just posting about it as a potential opportunity for the sake of engagement, knowing that people will be replying and tagging other people? And yeah, it’s that kind of a short term tactic. Christian Klepp  10:22 Exactly, exactly, before we go on to the next question, I have one final follow up for you on this topic, right? Like so where, where do you do you believe that sometimes things go awry with brands because a it’s about time and speed. They need to get something out quickly. They needed the day before yesterday. And hurry up and let’s, let’s get some, let’s get some volume out there. Let’s get plenty of content out there, right? So one, that’s one thing. The second thing is, do you feel that they missed the mark? Also? Because they, I’m just gonna say it, they just generally don’t understand who the target audience is. Jamie Thomson  11:03 Yeah, I think you’re writing both accounts there. I mean, you know yourself Christian, how long it takes to produce a good piece of content. It takes research. It’s not something that you can kind of write in half a day. So I do think that’s part of it. There’s that sort of pressure of always having to be seen. And so, yeah, I think, I think people are putting stuff out. A lot of businesses put stuff out either because it’s trending, because they see other people are doing it, or because they have, you know, they’ve asked an early lens for topic ideas as a technology of averages, it’s going to give you ideas that are already out there. So yeah, I think that’s definitely part of it. And then the second part, I think you’re totally bang on with that as well. I think a lot of people just don’t really understand what their positioning is in the industry. I say people, I’m talking about businesses, but at the end of the day, it’s still people that you’re talking to, like even though it’s B2B is business to business, the people making the decisions are still human beings, so your content needs to resonate with them. And I think people now have this kind of detector of when something is has been genuinely thought out. You know, thoughtful content is it’s kind of becoming few and far between because of like LLMs and because people can produce things quickly, and it’s kind of content for content sake. So yeah, I think people just don’t understand their positioning in industry and what their values are, and what stands they’re taking really, kind of just jumping from, you know, from one topic to the next, hoping that something is going to go viral, you know, which I guess they’re hoping will then lead to some sort of business outcome, ie, sales. But the stuff that makes the sales is the stuff that really, that had to be kind of properly thought out, in my opinion. Christian Klepp  13:06 Yes, oh yeah. Imagine that, wow, properly thought out. Absolutely, absolutely. I’m glad you brought that up, because that’s a great segue into the next question about key pitfalls, right? When we’re talking about like a brand building its credibility and authority. What are some of the key pitfalls that B2B Marketers and their companies need to look out for, and what should they be doing instead? Jamie Thomson  13:31 Yeah, I mean, I think that the key, one of the key pitfalls that I see as the whole visibility for visibility’s sake, you know, it’s, it’s kind of a vanity metric, in a way that so, like, you’ve made this piece of content and it’s been made 1000 times, or you’ve made the post and it’s been linked by 200 people, you know, and unless that is tied to a business outcome, it’s, it’s just visibility for visibility’s sake. And so one of the key pitfalls is, I think a lot of companies don’t tie their content strategy to their business outcomes enough. They’re kind of chasing engagement because it looks good in reports, so it’s good to stakeholders. But the reality is, unless that content has resulted in an inquiry or a product sale. You know, how successful has it really been? If it was just like a one off, let’s try this, unless it’s part of our strategy, but it’s a one off and it hasn’t really resulted in a sale or an inquiry, then can we deem it to be successful? And that’s up for the business to decide. But think that’s a common pitfall. And I think the second one for me is just what we said before about trends like I see a lot of because I work with businesses across a few different industries, mostly finance, technology, energy and sort of sustainability, and I see a lot of businesses jumping on trends in terms of the things that they’re talking about, like their messaging. It’s almost like one person has started talking about it, and they’re keeping an eye on their competitors, and they think, well, we need to keep up with that. So we need to have an opinion on this as well. And I mean, there’s a time and a place for jumping on trends, especially if it’s something if it’s something that there is an expectation on that company to respond to, like a world event, but it needs to be part of their overall strategy for it to be effective. Otherwise, it’s just, it’s just reactive. It’s kind of fire fighting. It’s, it’s not really cementing any like real foundation for the future. So yeah, those would be my two common pitfalls that I see. Christian Klepp  15:50 You’ll excuse me if I’m grinning here, but you’re the point you brought up just reminded me of a client that I worked with many years ago. I’m not going to say who it is to protect their identities, but they, part of the briefing was that they asked us to come up with a viral video, okay? And to which I said, you know, respectfully, respectfully, you don’t get to decide if your video is viral. That’s something that the market decides and and believe it or not, Jamie, it was in fact, it was in fact, a B2B campaign. So that that already in itself, made me scratch my head a little bit at the brief, yeah. And it was one of those moments where, okay, well, why are we why are we doing this, what are we hoping to achieve? What’s the outcome? And how is that exactly? How does that tie in, like you said to your business goals, right? And they basically said, Well, everybody’s, you know, something to the effect of all everybody’s doing one so, you know, we think, we think it’ll be good to do this as well. And I think those are one of those moments in my agency, days where we were very confident that we will be okay if we walked away from that project, and we did, we just said, like, Sorry, can’t help you, right? Because I just even in my my wildest dreams, I could not imagine how we would have been able to pull that off, not from a production perspective. Because, you know, if you want to make a video, that’s there’s many ways to do that. I didn’t know how to pull it off from a marketing, distribution perspective. You know what I mean, like, Jamie Thomson  17:37 that’s stuff that’s kind of out with your control as an agency, as the creator of the content, or even as a business like you said, viral videos are meant to be it’s not really something that’s meant to be manufactured. It’s like a bit of a yeah, there’s just too many anomalies that needs to come together for something to go viral. So it’s a very difficult thing to manufacture without, of course, like paying for views or that kind of thing. You know, I’m a big, I’m a big sort advocate of it. Sometimes what you don’t say that is as important as what you do see, you know, you don’t need to be everything to everybody all the time, Christian Klepp  18:21 Especially in B2B. Jamie Thomson  18:22 Yes. Christian Klepp  18:25 Can you just imagine? I mean, you mentioned a couple of industries now, finance, tech and energy. Can you imagine if you had an energy client now that was also trying to reach out to finance people? Jamie Thomson  18:33 Yeah, yeah. That’s the thing. It’s like, yeah. Businesses need to understand their audience and but more importantly, they also need to understand their positioning in industry, like, what is? What are they known as in the energy sector? Are they the scrappy upstarts? Are they the established, like an international company, who are respected because, because all these things influence the way that they communicate and and the way that they speak to their audience as well. And you know, if a viral video fits that strategy, then I guess, fair enough, if you can try and manufacture but more often than not, I would say it’s more about being consistent, sticking to the plan. It’s an expensive gamble. It is an expensive gamble. Christian Klepp  19:22 Expensive gamble. Yes, all right, in our previous conversation, you talked about, you know, it’s the credibility of a brand’s messaging that decides whether they’re shortlisted or ignored. Could you elaborate on that? Jamie Thomson  19:39 Yeah, I think, I think the sort of credibility anchor comes from the consistency side of things. If you are consistently communicating your messages in a way that is also consistent with brand voice. Then you are more likely to be remembered by people like I think there’s a marketing statistic that that says the average consumer. I know we’re talking about business to business, but people, in general, the average like consumer. They need 12 touch points in order to like for that to result in a sale for a business. And so that could be like, they need to see the same message 12 times before it really hits home, or before they realize that’s something that they need. I’d imagine it’s probably even higher on social media, where people are consistent with schooling. But given that sort of like 12 touch point, like the sort of demonstrates the need for how consistent you need to be in order to have the credibility. And if you’re not being consistent and you’re just saying the same thing as everybody else, then you are essentially becoming like an average brand like everybody else, and that’s forgettable, whereas, you know, the companies that are really sort of digging deep into their own data and their statistics and the signals that we are seeing in the industry that only they have access to, that they can make known in their communications, then those are the ones that are ultimately going to be remembered. Christian Klepp  21:14 Yeah, yeah, no, absolutely, absolutely. And on that note, if you could just walk us through how you think B2B. Marketers can use that messaging and copywriting to establish credibility, especially in the B2B context. We’re always talking about decision makers or buying committees, so we’re not always we’re not just talking about one person, right. We’re talking about, as the name suggests, a committee, so a group of people, right? Yeah. Jamie Thomson  21:42 And I mean, the way that I sort of generally do it is with clients. I host a workshop, and like during that workshop, we would first of all establish their messaging. So what is it that the business wants to see in the first place? And then we work out, like priorities, what messages are the most important for the specific channels that the business uses. And then you look at like more on the execution side of things like the tone of voice and the style and that kind of thing. But you know, businesses can do this themselves in house, following like a sort of simple three step like formula, essentially just deciding what they want to say, ie, their messages, which messages are the most important and how do they want to communicate? It like with the last part on the execution, that’s where LLMs can be useful, checking grammar, working things from notes, using it like to proof. But the initial idea needs to come from the business. So yeah, I think by following that process, it makes the ultimate like the sort of final content, appear more thoughtful, and people do pick up on that, like that. There’s a reason that reports and statistics and like white papers do well for generating leads. It’s because they’re they are genuinely useful. They’re thought leadership pieces, as opposed to just one person’s opinion, who is maybe the same as someone else’s or the opposite controversy for controversy sake? Yeah, people can really tell when, like, a piece of content has had a lot of thought into it businesses, notice that it’s just that’s the kind of content that resonates with people, like I said before, like, even, even though it’s business to the business, you’re still communicating to people, regardless of who the target audience is and the industry and the demographics, it’s still a person that’s making the decisions as to whether they’re going to use that company’s services or buy their products. Christian Klepp  23:54 Absolutely, absolutely. And I think another thing that can also be kind of fun to do in B2B, especially with white papers and reports, and what have you is to extract some of those, like nuggets, right? Extract some of those, some of that data. And I’m just gonna throw one of them out there, right? Like many years ago, we worked with a company that did the produced steel. And I can’t remember how much steel they produce, but they said, you know, we produce enough steel that can, you know, it’s enough to, you know, we can wrap the you can, you can wrap around the Earth four times, right, something along that line, right? Or, or even, even at home, like with a with a consumer product, so we have the plastic wrap, and it actually says on the packaging that this can cover an entire football field, right? Just facts where it’s almost like, did you know, or hey, by the way, right? And then you can get into something more serious too, because we, you know, we’re dealing with reports like that as well. Like, you know, last year, last year, most retail brands invested about month. 30% more on AI. And if you’re in the industry, you might be like, Yeah, I kind of knew that they were investing in AI, but all 30% more of their budget. What exactly are they investing in? And, yeah, that’s, that’s why you should download the reports. Jamie Thomson  25:20 Lots of information in the way that you presented to the public, it becomes interesting. And like, as you know yourself, that’s kind of the job of a copywriter, is to simplify that complex information. Like, you know that the fact that, like, the plastic wrapped around the world four times, like, that’s quite viable. I can visualize that as a consumer, and I think, oh, that’s that’s be cool. But if you just came through the cold, hard stats within context, or that’s sort of like visual with it, it doesn’t really mean much to me. And yeah, that’s kind of the job as communicators. And sort of B2B is to simplify that complex information. Look for the nuggets, and if you have a generally useful report that can be enough to give you, like, months worth of content, like on social media and sort of thought leadership articles, just like expanding on an idea within that report. So yeah, like, it might take a bit of investment up front, initially, to get the data, and get the process for gathering that data and getting the methodology in place. But once, once you’ve done that, and you’ve written the report, and it’s out there that gives you content for potentially months. Christian Klepp  26:32 Absolutely, absolutely. And I think that’s one of the challenges of a copywriter, right? Like, how do you there’s this expression in North America, like, how do you get more juice out of the squeeze, right? So, how do you stretch that? Give it, give it more longevity, right? Beyond, beyond. Well, here’s the report, off you go, right? Like, just like you said, like, stretch it out for you in like, months. You know, have more ammunition for, like, social, media content, you know, promotional content, perhaps even something on the website, something along that line, yeah. Jamie Thomson  27:07 I said, so the strategy has the words, if you have the strategy in place, then that stuff will follow, because you’ll have thought about it before the report was even published. So. Christian Klepp  27:18 Yep. Jamie Thomson  27:19 Yeah. Christian Klepp  27:19 Yep, absolutely, okay. I mean, on the topic of authority, give us some practical techniques for signaling authority across websites, campaigns and proposals. And I know this isn’t a one sentence answer, off you go. Jamie Thomson  27:35 Yeah.I think the first thing that comes to mind is taking a stance. And I don’t mean being controversial, but I mean having a clear idea of where the company stands in the industry, like what their positioning is. That in itself, is a useful technique. It’s not something that you can, like achieve overnight, but like with a workshop with someone and getting it all documented, that can give you a clearer sense of purpose as a business. I also think demonstrating, demonstrating expertise, like through thought leadership, content is a really useful technique for signaling authority. You know, if you know as a company, you may not even realize it, but you have access to data that other companies don’t. That in itself is unique, even if you don’t have as much data, or if your data says something different from your competitors, it’s still your day and it’s still useful. And that’s the kind of thing that can be turned into thought leadership content. You know, we’ve discovered that 50% of x, you know, prefers this. That kind of like insight driven. Like content is the stuff that generally performs well because people are naturally drawn to it and they find it genuinely useful. Yeah, I think it’s just that kind of idea of like social proof, like showing that you know what you’re talking about as a business, rather than simply telling people, because that’s what, that’s what, like LLM content tends to do. It makes vague claims that anybody can make, but you know, the proof is in the pudding, that the businesses that actually demonstrate their expertise are the ones that get remembered. And so yeah, that kind of comes through thought leadership stuff, which is data driven, even if as simple as, like social proof, like providing evidence of a case study that you have written with a client, or, like a business outcome that is a signal of authority that shows that you can back up. All the claims that you’re making in your messaging. Yeah, yeah, those would be my kind of, like, top two practical tips. Christian Klepp  30:12 Absolutely. Well, you’ve laid it out so beautifully. It sounds, it sounds, you know, on the from the outset, like, very easy to do, but we all know that. You know, in reality, it’s, it’s, it’s much more, much more challenging, right? Jamie, I know that you’re, you know you’re, you’re an award winning copywriter, and you’re not a sage, and your job is not to prophesy, but I’m gonna have to ask you to, like, assume that role for a second. All right, looking like just down the road with everything that’s going on now, and, you know, we’ve talked about AI and LLMs and whatnot. Perhaps some practical advice, as we’re now at, you know, at the time of this recording, at the beginning of 2026 what are some advice that you would give B2B companies who are saying like, yes, we would love to build our credibility, but AI and LLMs, you know that all seems to be creeping into everything that we do. Give us some advice on how to deal with that moving forward. Jamie Thomson  31:18 Yeah, that’s a good question. I think my sort of advice would be to take the time to understand your positioning and to document it. So, you know, it’s that kind of the way that the sort of marketing is going and the way that the industry is evolving. I do think the businesses that are going to like be here in the next 10 years are going to have that like longevity, are the ones that are kind of investing the time and now to understanding where they are positioned in their industry and where they want to be positioned in 10 years time. But crucially, like having it documented so that it’s being used consistently across the business you know from from sending internal emails to writing reports for the public. So from a practical point of view, that’s things like understanding like the business values and how the work the company is doing is a reflection of those values, and how that’s communicated to people. If it’s like a business that’s selling a product, like, what are the unique selling points of the product? What are the benefits to the end users? And how are we seeing that? You know, because in a lot of B2B industries, I think the sort of the strategy of competing on features is becoming a bit redundant. As technology improves. It’s quite difficult for companies to be able to claim unique features, because everybody can has access to the same tools. And so really, what if you flat that on its head, and you kind of look at look at it from the customer’s point of view, whether the customer choose one company over another that’s essentially got the same product or service that’s going to come down to like brand ability, and how much the company is able to like, empathize with the target audience, if they can really understand what their pain points are, then that business is ultimately going to choose that service over another, and that that comes down to, like, having it all documented, you may have, like, an intuition about what these things are, but as your business evolves, your intuition about these things will change and you’ll get scope creep, or you’ll want to jump on trends. If you do have it documented as an internal process, you’re more likely to stick to it in the future. And if you do get to the point that you want to change your positioning in industry, because you’ve maybe you’ve had more success than anticipated, or something in the market has changed, then that in itself should be a process. You should go back to the drawing board and look at what processes you have documented, and think what needs to be changed here before you are reactively moving in a different direction. That would be my advice to put my kind of like futurist cap on that’s, that’s what I would say.   Christian Klepp  34:23 Yeah, yeah. Well, that’s some pretty that’s some pretty solid advice. And, you know, thanks for sharing that. I totally agree. People have to understand their positioning in the market. Most importantly, also, they have to document it. It’s, it’s amazing how many companies I’ve worked with that don’t document that kind of, I wouldn’t call it a projection, but it’s almost like, okay, the positioning, what you know, and their vision, like, where do they what do they aspire to become? Right? I know that sounds like more individualistic, but you can, you can, you know, you can put that into the context of organization as well. Like, what do you aspire to become in 10 years and 20 years? Where’s this business going to go? Jamie Thomson  35:06 Absolutely, that’s it. Like something doing my own business with clients. Like, if someone asks me if someone’s going if a company is going through a rebrand and they need their website rewritten to reflect the new positioning, like, the first thing I suggest is, well, let’s get a workshop work out what you want to say. I’ll create a messaging guide for you, and I’ll create a total voice guide for you. And then sometimes you get a push back and you say, Well, why do we need that? I guess the answer is, well, I could rewrite your website. I could make it up as I go along, if you want, but not going to be anywhere near effect as effective as it would be if we have all this kind of important stuff documented in the first place, like, you need to have a structure, you have a plan, you have a strategy before the sort of the execution happens. And if you do the first part, well then, like, the actual execution of it, whether we’re talking about writing or or any other sort of like campaign that last 20% almost. It’s just like the icing on the cake, because when you get there, you already know what you want to see, how you want to see it, just kind of need to get, don’t get the content down, whether you’re whether it’s filming, whether it’s from heads key fingers to keyboard, that sort of 20% kind of comes a lot easier when there’s a plan, when there’s a structure in there from the start. Christian Klepp  36:29 Absolutely, absolutely. Jamie, this has been an incredible conversation. Thank you so much for coming on and for sharing your expertise and experience with the listeners. Please, quick introduction to yourself and how people out there can get in touch with you. And for those that are listening to the audio version of this recording, Jamie and I are actually color coordinated today. Jamie Thomson  36:53 We were emailing each other before making sure that we were. Christian Klepp  36:58 That’s it. That’s it. That’s it. Jamie Thomson  37:01 Thanks very much for having me on Christian like I said, like, I have listened to the podcast and myself over the over the past few months, and I’ve resonated with a lot of the sort of content that, like your your other guests have been putting out there. So yeah, it’s like, really a privilege to be on it. And yeah, like people can get in touch with me. Well, just explain who I am. I mean, my name is Jamie, and I’m a strategic copywriter and messaging strategist. And I run a copywriting studio called Brand New Copy, and I have done since 2013 and I help brands establish their messaging and their tone of voice through workshops and deliverables like thought leadership, articles, white papers, annual reports, website copywriting. And I also provide training to businesses, agencies and other copywriters. And I have a flagship course called the Brand New Copywriting course, which opposite the strategy behind copywriting. So yeah, if you wanted to get in touch with me, the best way would be through email, which is Jamie Thomson at brandnewcopy.com Christian Klepp  38:13 Fantastic, fantastic. And we’ll be sure to drop those links in the show notes when this episode is published. So once again, Jamie, thanks so much for your time. Take care, stay safe and talk to you soon. Jamie Thomson  38:22 Thanks, Christian. Christian Klepp  38:24 All right. Bye for now.

Political scientist Mark Caleb Smith outlines the significance of James Talarico winning a Democratic primary in Texas and how the SCOTUS responded to a parental rights case in California. National Day of Prayer Taskforce's Kathy Branzell shares about her experience with "The Collegiate Day of Prayer" and how to pray for what's going on in our world today, especially amidst the events in the Middle East. The Reconnect with Carmen and all Faith Radio podcasts are made possible by your support. Give now: Click here

Realities Remixed, formerly know as Cloud Realities, launches a new season exploring the intersection of people, culture, industry and tech.Business messaging is transforming customer engagement by enabling brands to move conversations into familiar, always‑on messaging platforms. The result for customers is greater convenience, quicker resolutions, and more meaningful, personalized interactions. This week, Dave, Esmee, and Rob are joined by Kathleen Tandy, Global Director and Head of Business Messaging Marketing and WhatsApp for Business at Meta , to explore how companies are using messaging platforms to engage customers, what customers expect from these experiences, and the challenges of scaling messaging in tech.TLDR00:35 – Introduction01:00 –  Hang out: The new Remarkable05:25 – Dig in: Using messaging to enhance customer experiences20:49 – Conversation with Kathleen Tandy55:26 – The passion for college football and championship weekend!GuestKathleen Tandy: https://www.linkedin.com/in/kptandy/HostsDave Chapman: https://www.linkedin.com/in/chapmandr/Esmee van de Giessen: https://www.linkedin.com/in/esmeevandegiessen/Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ProductionMarcel van der Burg: https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman: https://www.linkedin.com/in/chapmandr/ SoundBen Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:  https://www.linkedin.com/in/louis-corbett-087250264/ 'Realities Remixed' is an original podcast from Capgemini

Attackers are moving in 72 minutes. One CISO has already eliminated the entire SOC team. And the industry is spending a quarter of a trillion dollars while struggling to define what "resilience" even means. In this edition of Lens Four, Sean Martin looks at the cybersecurity landscape through three lenses — programs, innovation, and messaging — to connect the signals that matter.

The White House finds its footing in presenting the Iran campaign to Americans, the Supreme Court strikes down a California law allowing schools to “socially transition” kids, and the suspect who allegedly stabbed a Virginia mother to death is revealed to be an illegal immigrant with a lengthy rap sheet. Get the facts first with Morning Wire.- - -Ep. 2663- - -Wake up with new Morning Wire merch: https://bit.ly/4lIubt3- - -Today's Sponsors:Alliance Defending Freedom - Visit https://JoinADF.com/WIRE or text 'WIRE' to 83848 to learn more.Equip Foods - Equip's Prime Bar is a real food protein bar with nothing to hide: just 11 ingredients and 20g of clean protein - made from ingredients you can pronounce like collagen, beef tallow, colostrum, cocoa butter - and sweetened naturally with just date and honey. Bringing good, clean habits into 2026 is made simple with Equip. Morning Wire listeners will get 25% off one-time purchases, or 40% off first subscription orders for a limited time by heading to https://equipfoods.com/wire and using code WIRE at checkout.- - -Privacy Policy: https://www.dailywire.com/privacymorning wire,morning wire podcast,the morning wire podcast,Georgia Howe,John Bickley,daily wire podcast,podcast,news podcast Learn more about your ad choices. Visit podcastchoices.com/adchoices

Steve, Todd, and Aaron react to a trio of Pentagon/U.S. military leaders providing updates on the major combat operation in Iran and contrast it with the messages we have heard from some unscrupulous forces within the talking-head class. Then, the crew reacts to last night's Texas primaries, particularly the results in the Democratic Senate primary. Hour Two is Buy, Sell, or Hold. TODAY'S SPONSORS: BIRCH GOLD: Text STEVE to 989898 JASE MEDICAL: https://jasemedical.com/ and enter code “DEACE” at checkout for a discount on your order COVEPURE: https://covepure.com/?ref=151 and get up to $200 off GEVITI: https://www.gogeviti.com/deace Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's Headlines: The first 2026 primaries are done. In North Carolina, Democrat Roy Cooper and Republican Michael Whatley advanced to face off for retiring Sen. Thom Tillis' seat. In Arkansas, Sen. Tom Cotton cruised to renomination, while Democrat Hallie Shoffner won with 77%. Texas was a little more dramatic. After historic turnout, a Dallas judge extended voting hours over polling confusion. Attorney General Ken Paxton — who's on the ballot — asked the Texas Supreme Court to block it, and the court agreed. Paxton now heads to a GOP runoff with Sen. John Cornyn after neither hit 50%. Abroad, the Iran war intensified after drones struck the U.S. Embassy in Riyadh. President Donald Trump said Iran's air defenses were “knocked out” and promised “big-scale” strikes. Sen. Richard Blumenthal warned of possible “boots on the ground.” Secretary of State Marco Rubio suggested U.S. strikes were preemptive ahead of Israeli action — then tried to walk that back. Israel also hit a meeting of Iran's Council of Experts during its Supreme Leader selection. Stateside, reports say some commanders framed the war to troops as “God's divine plan.” FBI Director Kash Patel fired counterintelligence officials who had worked Trump-related cases, including Iran matters, and now faces whistleblower claims over handling of an ICE shooting investigation. DHS Secretary Kristi Noem endured a bruising hearing, with Sen. Tillis suggesting she resign. House Oversight is expanding its Epstein probe to include Commerce Secretary Howard Lutnick and former Goldman Sachs counsel Kathy Ruemmler. Meanwhile, French President Emmanuel Macron announced plans to expand France's nuclear arsenal, and Melania Trump chaired a UN Security Council meeting during the U.S. presidency rotation. Resources/Articles mentioned in this episode: AP News: Primary election live updates: Texas GOP Senate headed to a runoff Axios: Iran targets U.S. allies, hits American Embassy in Riyadh The Guardian: Rubio tries to backtrack after Israel comments later contradicted by Trump trigger criticism – as it happened | US news Axios: Israel bombs council choosing Iran's next supreme leader, official says Substack: U.S. Troops Were Told Iran War Is for “Armageddon,” Return of Jesus NYT: Macron Expands French Nuclear Arsenal and Vows Protection for Neighbors CNN: Kash Patel gutted FBI counterintelligence team tasked with tracking Iranian threats days before US strikes, sources say The Daily Beast: Sinister Reason Keystone Kash Halted ICE Killing Probe Revealed NYT: Noem Defends Describing Minneapolis Protesters' Actions as Domestic Terrorism Politico: Canceled contracts, a failed polygraph and personal disputes: Inside the turbulent tenure of Noem's former cyber czar NYT: Lutnick Agrees to Testify in House Epstein Investigation BBC: Melania Trump chairs UN Security Council meeting on children in conflict amid Iran strikes Subscribe to the Betches News Room and join the Morning Announcements group chat. Go to: ⁠⁠⁠betchesnews.substack.com Morning Announcements is produced by Sami Sage and edited by Grace Hernandez-Johnson Learn more about your ad choices. Visit megaphone.fm/adchoices

Trump has not conducted the conventional Republican war, except for the fact that it began like all other post-WWII wars, without congressional authorization.https://mcclanahanacademy.comhttps://patreon.com/thebrionmcclanahanshowhttps://brionmcclanahan.com/supporthttp://learntruehistory.com

Get your FREE PHONE as a new Charity Mobile user with every new line — and FREE SHIPPING — with promo code LOOPCAST at https://bit.ly/LOOPcast-CharityMobile EMAIL US: loopcast@catholicvote.org SUPPORT LOOPCAST: www.loopcast.orgCheck us out on Zeale: https://zeale.coSubscribe to the LOOP today!https://catholicvote.org/getloop   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-loopcast/id1643967065 Spotify: https://open.spotify.com/show/08jykZi86H7jKNFLbSesjk?si=ztBTHenFR-6VuegOlklE_w&nd=1&dlsi=bddf79da68c34744 FOLLOW LOOPCast: https://x.com/the_LOOPcast  https://www.instagram.com/the_loopcast/ https://www.tiktok.com/@the_loopcast https://www.facebook.com/LOOPcastPodcast Subscribe to Tom Across America: https://www.youtube.com/@TomAcrossAmerica250 Watch Tom Across America on Zeale: https://zeale.co/shows/tom-across-america Tom: https://x.com/TPogasic Erika: https://x.com/ErikaAhern2  Josh: https://x.com/joshuamercer Daily Prayer for America 250By Raymond Leo Cardinal BurkeO Sacred Heart of Jesus, King of Heaven and Earth,I place today my nation, the United States of America,into Your Heart pierced for love of us.On the 250th Anniversary of the Declaration of Independence,I acknowledge that true liberty is Your gift,and that our lasting homeland is the eternal Kingdom of God.Under the mantle of Our Lady of Guadalupe, Patroness of the Americas,and through the intercession of her Immaculate Heart,bless my homeland anew,purify her from sin,and guide her leaders in truth, justice, and peace,so that she may safeguard all human life,respect the integrity of marriage and the family,and honor the practice of religion.Reign in my home and in my nation.Draw every heart into communion with You,that Your truth, love, justice, mercy, and peace may triumphin America and throughout the world.Amen.All opinions expressed on LOOPcast by the participants are their own and do not necessarily reflect the opinions of CatholicVote.

After a relatively quiet weekend of official communications regarding the war in Iran, the Trump administration ramped up its messaging machine on Monday. President Donald Trump, VP JD Vance and top military leaders all delivered public remarks on the operation, signaling a new front in the White House's efforts to shape the narrative. Playbook's Jack Blanchard and White House Bureau Chief Dasha Burns discuss the mix of messaging out of the administration. Plus, it's Election Day in Texas.

7 in 10 people globally say they're hesitant to trust someone different from them, according to the 2026 Edelman Trust Barometer. Trust is getting more personal. So where does that leave brands? This week, Elena, Angela, and Rob explore what it really means to build a brand in a world where trust is earned through experience, not messaging. They dig into why the gap between marketing promises and reality is so damaging, how to bridge online and in-person brand moments, and what channels like TV do for brand trust that others simply can't. Plus, hear real-world examples of brands that get it right, from Snickers to Disney to Jeep. Topics covered: [01:00] 2026 Edelman Trust Barometer findings on consumer trust[03:00] How much control marketers actually have over brand perception[06:00] Where marketing promises most often break down[08:30] Why marketers over-index on comms and under-index on product experience[11:00] The moment where brand actually happens[14:00] How TV builds familiarity that carries into other channels[17:00] Real examples of brands bridging TV and in-person experience To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2026 Edelman Trust Barometer Report: https://www.edelman.com/trust/2026/trust-barometer Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Are you spending weeks creating fundraising campaigns that could be done in hours? In this episode, I sit down with Russell Van Broecklen, a New York State Senate-funded dyslexia researcher and founder of dyslexiaclasses.com, to explore how artificial intelligence can revolutionize your campaign development process. We discuss practical strategies for using AI tools to create compelling, authentic messaging that connects with your donors and community. Finding Your Campaign's Universal Theme - Identifying the core message that drives your entire campaign - Using AI to refine broad concepts into focused, actionable themes - Avoiding jargon-heavy language that disconnects you from your audience - Creating messaging that resonates emotionally with supporters The Step-by-Step AI Campaign Creation Process Discover how to leverage multiple AI platforms effectively: - Starting with ChatGPT Thinking to develop your foundational concepts - Moving to Claude Opus for superior writing quality - Using specific prompts to guide AI through multiple revision cycles - Implementing a quality control system that ensures publication-ready content Avoiding Common AI Pitfalls We address critical considerations for maintaining authenticity: - Why rushing through the process leads to generic "AI slop" - How to balance efficiency with quality in your campaign materials - The importance of human oversight in the creative process - When to involve team members versus maintaining singular vision Building Better Campaigns Through Data and Iteration Learn strategies for continuous improvement: - Using results from previous campaigns to inform future messaging - Incorporating feedback loops to refine your approach - Balancing team input with focused decision-making - Measuring success and adapting your strategy accordingly Whether you're a small team handling multiple responsibilities or looking to streamline your campaign creation process, this conversation offers practical insights to help you create more effective fundraising materials in less time. Want to skip ahead? Here are some key takeaways: - 08:45 The Universal Theme Methodology Learn how to identify and refine the core message that will drive your entire campaign strategy. - 15:22 Platform-Specific AI Strategies Discover why different AI tools excel at different tasks and how to use them strategically. - 23:10 The Revision Process That Works Understand the specific prompts and quality checks that ensure your content is ready for publication. - 31:40 Balancing Team Input with Vision Explore how to incorporate stakeholder feedback while maintaining message consistency and focus. Don't miss this opportunity to learn how AI can help you create more compelling campaigns while freeing up time for other critical nonprofit activities. Tune in for strategies that could transform your approach to fundraising communications. Russell Van Brocklen is a New York State Senate–funded dyslexia researcher and the founder of **DyslexiaClasses.com**, where he has spent over a decade helping students transform from hesitant writers into confident communicators. His groundbreaking approach, *The Writing Method*, was developed by combining the brain research from *Overcoming Dyslexia* by Dr. Sally Shaywitz with the practical classroom strategies from *Strategies for Struggling Writers* by James Collins. This blend of neuroscience and pedagogy became the foundation for his research, later owned by the **SUNY Research Foundation**. Russell's students—many diagnosed with dyslexia or other language-based learning differences—have achieved remarkable progress, often improving their writing by **seven to eight grade levels in a single academic year**. He has presented his work at the **Everyone Reading Conference in Manhattan** (2006, 2014–2019) and the **Learning Disability Association of New Jersey Conference** (2018), sharing his mission to make literacy instruction brain-aligned, empowering, and practical. dyslexiaclasses.com https://www.linkedin.com/in/russell-van-brocklen-2007ab87/ Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click Learn more about The First Click: https://thefirstclick.net Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours

If your online wellness program isn't selling, the problem probably isn't your credentials, pricing, or niche.It's your messaging.Most wellness practitioners — physical therapists, yoga teachers, massage therapists, health coaches, and holistic providers — are unknowingly marketing in practitioner language instead of client language.You're explaining your methodology.Your modules.Your certifications.But your clients aren't buying your framework.They're buying relief, clarity, energy, strength, confidence, and results.In this episode, I break down why your messaging isn't converting — and how to fix it so your online wellness program actually sells.If you've been wondering:Why your content gets engagement but not salesWhy discovery calls don't convert consistentlyWhy people say “this sounds amazing” but don't enrollWhy you feel like you're explaining yourself all the timeThis episode will help you shift from practitioner-first language to client-centered messaging that converts.In This Episode, You'll Learn:The real reason your online wellness program isn't sellingThe difference between practitioner language and client language (with real examples)Why clients buy outcomes — not credentialsHow to reframe your program description from the client's perspectiveThe simple messaging test to know if your copy will convertWhy clarity is leadership — not “dumbing down” your workPractical ways to collect and use client language in your marketing immediatelyYour expertise isn't the issue.Your translation is.When you learn how to communicate your work in language your client already understands, selling becomes simpler, cleaner, and more consistent.Important Links:Follow me on Instagram →  igniteyourwellnessbusinessReady to work with me? Book a consultation call on my website!→ https://igniteurwellness.com/business-coach-for-health-coaches/Get the free Offer and Messaging Guide here: https://workshop-to-create-workshops.pages.ontraport.net/online-offerJane's app: https://janesoftware.partnerlinks.io/Alison-mclean-podcastFor a free month use code: IGNITE1MO

Main Question This Episode Answers: Are you using AI in a way that builds trust for your brand, or are you slowly eroding it through inconsistency and siloed use? Episode Summary- AI is everywhere. But simply using AI tools does not guarantee growth. In fact, without structure, AI can fragment your messaging, dilute your tone, and weaken trust. In this episode, Donna Peterson shares what was happening inside World Innovators when team members were using AI independently, without alignment. Tone drift, duplicated efforts, and disconnected messaging began to surface. She explains the three structural changes they implemented to strengthen alignment, protect brand integrity, and build sustainable trust in long sales cycle environments: Creating a centralized AI Library Developing practical AI Guides for tools Holding structured monthly AI alignment meetings This episode is especially relevant for presidents, CEOs, marketing leaders, and sales leaders responsible for guiding teams through AI adoption while protecting brand consistency. Key Topics Covered: The hidden risk of siloed AI use inside organizations Why tone consistency is critical in long sales cycles How fragmented AI use weakens compounding learning The structure of a centralized AI Library What to include in brand guardrails and tone sheets Why prompt-sharing eliminates duplication The importance of tool discipline versus tool overload Why leaders must understand AI tools at a strategic level How alignment creates confidence and trust at scale AI does not build trust. Alignment builds trust. Growth comes from trust. Trust comes from consistency. Consistency comes from leadership structure. If alignment is weak: Silos form Tone drifts Confusion spreads If alignment is strong: Messaging compounds Confidence increases Mission scales Action Steps: Schedule one structured AI alignment meeting per month. Audit your current AI tools and ensure you are using them to full capacity before adding new ones. Create a centralized AI Library with brand guardrails, tone sheets, templates, and strong prompts. Why This Matters: In long B2B sales cycles, every piece of communication builds on the previous one. If tone and messaging are inconsistent, trust weakens. When your team is aligned, AI becomes a trust-building accelerator rather than a risk. *** Reach out to dpeterson@worldinnovators.comif you'd like help building a marketing strategy that builds relationships and/or AI training for individuals or full teams.*** Visit www.worldinnovators.comfor more resources on building stronger marketing and leadership strategies.*** Subscribe to the B2B Marketing Excellence & AI Podcast for weekly insights into marketing, leadership, and the future of AI.

Most businesses don't have a marketing problem. They have a clarity problem. In this episode, I sit down with Tori Humphreys of Cumberland Marketing to talk about why so many companies struggle to explain what makes them different. We dive into why logos aren't brands, why “on time and under budget” isn't differentiation, and why it feels illegal to pause long enough to get clear. If you've ever thrown money at a new website, business card, or ad campaign hoping it would fix your growth… this conversation will hit home. Clarity drives confidence. Confidence drives messaging. Messaging drives revenue. Let's talk about how to slow down long enough to get it right. ----- Frustrated with your government contracting journey? Join our group coaching community here: federal-access.com/gamechangers Grab my #1 bestselling book, "I'm New to Government Contracting. Where Should I Start?" Here: https://amzn.to/4hHLPeE Book a call with me here: https://calendly.com/michaellejeune/govconstrategysession

Google Ads Text Guidelines Are Now Universal & More Digital Marketing News | Ep. 422This week on Marketing O'Clock: Google Ads announced that it's expanding its beta to make text guidelines universal. Also, as ChatGPT's ad rollout continues, trigger patterns are emerging and highlighting what is really bringing in commercial intent.Visit us at - https://marketingoclock.com/

They weren't invisible. They had 40,000 followers, a podcast, email subscribers, influencer collabs and a full marketing team. And they were still stuck at the same revenue ceiling month after month. In this episode, Savannah breaks down a full client case study of an art publishing brand that went from $100-120K in monthly sales to $367,000 in December — without a bigger audience, without new products, without more content. Just two or three messaging changes that completely shifted how their audience bought. She walks through the exact four pillars that drove the results so you can take them and apply them to your own marketing right now: Why your current strategy has a revenue ceiling — and how to break it  How market research told them exactly what their audience needed to hear to buy  Why selling the transformation instead of the product changes everything  Apply to work with Savannah HERE: http://bit.ly/applywlfpodcast or DM her on Instagram @itssavannahjordan ( / itssavannahjordan ) with your takeaway. client case study, messaging strategy, revenue growth, art brand marketing, doubling sales, marketing psychology, 2026 business strategy, scaling without more content

Mastering the Message: The Recruiter's Playbook Communication is where the candidate experience lives or dies. Is your messaging helping you close hires, or is it creating bottlenecks? Join us as we break down the Best Practices for Messaging Your Candidates. We'll tap into the knowledge of two experienced leaders including Kerry Noone, who runs Employer Brand at Ford Motor Company and Geoff Webb who runs Talent Discovery and Engagement at Canadian based Organon. Expect to walk away with: A timeline for perfect follow-ups. Communication etiquette for the modern age. Strategies to go beyond the ‘Thank You For Apply' email Who should attend: Talent Acquisition Leaders, HR Directors, Recruiters... Learn more about your ad choices. Visit megaphone.fm/adchoices

President Donald Trump's State of the Union address served as both a victory lap and a messaging blueprint for Republicans heading into the midterm elections. POLITICO's Zack Colman and Scott Waldman unpack what the Trump emphasized, what he left out and whether energy is shaping up to be a defining issue for voters this November. Scott Waldman is the White House reporter for POLITICO. Zack Colman covers climate change for POLITICO.  Stefan Todorovic is the video producer of POLITICO Energy. Nirmal Mulaikal is the co-host and executive producer of POLITICO Energy.  Matt Daily is the energy editor for POLITICO. Cyril Zaneski is executive editor of POLITICO's E&E News. Debra Kahn is the editorial director for energy and environmental coverage at POLITICO. Our theme music is by Pran Bandi. Follow the show on Apple, Spotify, Youtube and Instagram. Follow POLITICO here:    ➤ X: https://x.com/politico/ ➤ Instagram:  / politico      ➤ Facebook:  / politico   For more reporting on energy and the environment, subscribe to Power Switch, our free evening newsletter: https://www.politico.com/power-switch And for even deeper coverage and analysis, read our Morning Energy newsletter by subscribing to POLITICO Pro: https://subscriber.politicopro.com/newsletter-archive/morning-energy Learn more about your ad choices. Visit megaphone.fm/adchoices

At the State of the Union, lawmakers were asked to stand for a simple principle: that the first duty of government is to protect American citizens. Many Democrats remained seated. When pressed afterward, Senate Majority Leader Chuck Schumer avoided saying Americans come first. Former Speaker Nancy Pelosi deflected with constitutional rhetoric. Meanwhile in New York, Alexandria Ocasio-Cortez promoted childcare access regardless of immigration status as property tax hikes sparked backlash from homeowners. At the federal level, former President Donald Trump announced a sweeping anti-fraud initiative led by Vice President JD Vance, with claims that government waste could total up to a trillion dollars annually. Tara connects the dots: political fear, base pressure, voter math, sanctuary city policy, and why this moment may be bigger than one speech.

Why do some coaches effortlessly enroll clients while more qualified ones struggle? This episode breaks down the Precision Influence Model—revealing how persuasive communication, not credentials, drives growth. By mastering what to say, how to say it, and how to deliver it with conviction, coaches can cut through noise, shift beliefs, and inspire action—much like powerful leaders throughout history, from cult figures to icons like Martin Luther King Jr.—but used ethically to serve and transform clients.   "Authenticity without influence is just noise in a crowded market."   What You'll Take Away: Influence beats credentials – People don't enroll because you're the most experienced; they enroll because your communication makes them feel understood and confident you can help them move forward. Messaging matters most – When you clearly articulate your ideal client's pain, desires, and limiting beliefs better than they can themselves, you create instant trust and belief shifts. Written words sell 24/7 – Your copy, content, and headlines act like a nonstop salesperson, converting strangers into leads and clients even when you're offline. Delivery builds trust – The same words can fail or succeed depending on how they're spoken; confidence, tonality, and presence determine whether people believe you. Authenticity needs strategy – Being authentic is expected, but without intentional influence, your message gets lost in the noise instead of reaching the people who need it most.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

CNN's team of political analysts discuss President Donald Trump's State of the Union address.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Marc Cox speaks with White House Deputy Press Secretary Abigail Jackson about the State of the Union, highlighting President Trump's policy achievements, patriotic moments, and strategic messaging. Jackson details the preparation behind the address, emphasizing the president's focus on showcasing accomplishments, honoring Americans, and contrasting Democratic policies with practical examples. The discussion touches on voter ID, election integrity, and the administration's broader communication strategy, setting the stage for ongoing outreach and political messaging nationwide. Hashtags: #AbigailJackson #StateOfTheUnion #TrumpAdministration #MarcCox #WhiteHouse #Policy #VoterID #USPolitics #WashingtonDC

One Team One Fight.Rumble:https://rumble.com/c/ThePathForwardhttps://rumble.com/c/LTCStevenMurrayRSS:https://rss.com/podcasts/ltcstevenmurray/Locals:https://locals.com/thepathforward/feedHow to find me: @Ltc_steven_mur on Twitter @LTC Steven Murray on Telegram @LTC Steven Murray on Truth SocialSubstack https://substack.com/@thepathforward25https://preppedselfreliance.substack.com/How to find the RoundTable guysWestern Shooters:https://westernrifleshooters.blogspot.com/Bill Buppert Chasing Ghosts Podcasthttps://cgpodcast.substack.com/Joe Dolio tactical Wisdomtacitcal-wisdom.comhttps://www.amazon.com/stores/Joe-Dolio/author/B09K9MRDVP?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=210869d3-707c-40b0-ad6a-0d2016010342Matt Brackens Bookshttps://enemiesforeignanddomestic.com/Kris at Combat Studies Grouphttps://combatstudiesgroup.blogspot.com/?m=1

Judy Dempsey of the Carnegie Endowment for International Peace and Thaddeus McCotter of American Greatnessdiscuss the upcoming State of the Union, questioning the administration's economic messaging and the looming societal disruptions caused by AI displacing white-collar workers. 4.1953

What if I told you that 95% of the results in your business come from just 5% of your activities? And what if I told you that for most entrepreneurs, that 5% is the one thing they are actually avoiding or trying to outsource to a robot? Today, I'm talking all about messaging. I just wrapped up my  three-day Million Dollar Messaging workshop for our Next Level coaching clients, and the breakthroughs were so huge that I had to bring some of those "behind-closed-doors" strategies to the podcast. In this episode, I'm breaking down how messaging isn't just content, it's a strategic sequence designed to connect what your audience wants to what you actually sell. I reveal the million-dollar sentence that changes everything, a "Trojan Horse" technique for planting new beliefs, and so much more.  If you've been feeling like you're digging a pool with a shovel, it's time to put down the manual labor and start using the "earth mover" of your business. Let's go!  Want even more help with creating your million dollar messaging? My Conversion Cards, featuring the 54 most powerful language patterns and communication tools (all in one deck!) can be yours now for only $47 plus shipping at www.jameswedmore.com/cc47. As well, you can grab our brand-new Hooks, Headlines & Subject Lines for only an extra $37 while you are there!  If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter.  Hey there, Digital CEO! If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you. Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!). Head to www.businessbydesign.net/ and join the waitlist today! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones!  In this episode you'll hear:  How to craft the core premise that makes your offer a "must-have" rather than a "nice-to-have" Why outsourcing your soul away to AI is a trap, and what it actually takes to build authority that lasts years The Curse of Coaching and the specific reason why focusing on the root cause of a problem is killing your sales How to bypass the conscious mind to shift your prospect's perspective - without them even realizing it My favorite linguistic tool for meeting your audience exactly where they are so they're ready to follow you where you want to take them For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/802 

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/     You can have a great product and a smart marketing plan and still lose sales because your message starts in the wrong place. Big companies do it. Small businesses do it. They lead with features, backstory, and big ideas before customers even know why they should care. When that happens, people tune out. It's not that your product isn't good. It's that your message isn't clear fast enough. If customers are bouncing from your website or ignoring your ads, could it be that you're explaining too much before you've earned their attention?   In this episode, host Donald Miller shows why the order of your message matters more than you think. Using real business examples, he explains how one simple shift in wording can unlock growth and how starting in the wrong place can quietly stall it. You'll learn how to grab attention, build trust, and guide customers toward a decision without overwhelming them. If you want marketing that actually works, this episode will show you what to say first and what to say next.     Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com   Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework   Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

(3:00) Currently 2 types of FSU fans mostly: complainers and those complaining about the complaining(10:00) Trajectory of hoops(15:00) What would you want Norvell to answer honestly(35:00) Position battle to watch during spring(40:00) Non-sports at Doak(45:00) Champ series, tourney appearance, title game appearance(55:00) Will Norvell change message/messaging(1:01:00) Goal for 2026: national relevance or stability?Music: Tigers Jaw - Primary ColorsFollow CumminsLifestyle on IG Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If mealtimes feel heavier than they should, this episode is going to make a lot click. I sit down with dietitians Diana and Dani to unpack how diet culture quietly slips into everyday parenting and shapes how kids see food, their bodies, and themselves. Their new book offers a roadmap for raising kids who trust their bodies and feel safe at the table, and our conversation goes far beyond picky eating. We talk about the language we use, the pressure we don't realize we're applying, and how small daily moments build a child's long-term relationship with food. What we discuss: Why diet culture starts affecting kids as early as preschool The “invisible curriculum” kids absorb from our modeling, messaging, and moments What food positivity actually means and how it goes beyond food neutrality How the Division of Responsibility supports trust and self-regulation Common ways parents accidentally misapply feeding advice Why labeling foods as good or bad backfires long term The connection between pressure, restriction, and future dieting patterns Reframing picky eaters as “learning eaters” Why fewer than 5 percent of so-called picky eaters are truly nutrient deficient How values like control vs connection influence feeding decisions Small shifts parents can make to protect a child's relationship with food To connect with Diana Rice follow her on Instagram @anti.diet.kids and check out all her resources at https://tinyseednutrition.com/  Follow Dani Lebowitz at @kid.food.explorers and visit her website: https://kidfoodexplorers.com/  Their new book “Food Positivity: How to Ditch Diet Culture and Talk to Kids About Food“ is available for pre-order https://www.amazon.com/Food-Positivity-Ditch-Culture-About/dp/1394335202?&linkCode=sl1&tag=dianakrice-20&linkId=cb9fdb7069f2f96a3f795cbd75485914&language=en_US&ref_=as_li_ss_tl  Enjoy Diana Rice's first episode, “Your kid doesn't need a diet“ on the PedsDocTalk podcast. https://pedsdoctalk.com/podcast/your-kid-doesnt-need-a-diet-approaching-conversations-about-our-childs-weight-and-health-in-a-productive-way/  00:00 Welcome + What Is Food Positivity? 02:29 Meet Diana and Dani 04:24 How Diet Culture Starts in Early Childhood 06:09 The Invisible Curriculum: Modeling, Messaging, Moments 07:59 Food Positivity vs Food Neutrality 14:43 Division of Responsibility Made Simple 18:59 Why Red Light, Green Light Backfires 20:15 Felt Safety, Trust, and Confident Food Leadership 33:22 Rethinking “Picky Eating” as Learning Eating 38:10 Pressure, Restriction, and Self-Regulation 42:01 Small Shifts to Protect Your Child's Relationship with Food 48:43 Where to Get the Book + Final Takeaways Our podcasts are also now on YouTube. If you prefer a video podcast with closed captioning, check us out there and ⁠subscribe to PedsDocTalk⁠. Get trusted pediatric advice, relatable parenting insights, and evidence-based tips delivered straight to your inbox—join thousands of parents who rely on the PDT newsletter to stay informed, supported, and confident. ⁠⁠⁠⁠Join the newsletter⁠⁠⁠⁠! And don't forget to follow ⁠⁠⁠⁠@pedsdoctalkpodcast⁠⁠⁠⁠ on Instagram—our new space just for parents looking for real talk and real support. We love the sponsors that make this show possible! You can always find all the special deals and codes for all our current sponsors on the ⁠PedsDocTalk Podcast Sponsorships⁠ page of the website. Learn more about your ad choices. Visit podcastchoices.com/adchoices