Podcasts about messaging

It's another THROWBACK THURSDAY week … which means we're spotlighting one of our top Coffees and Content episodes (that you may have missed the first time around).This week, we're going back to a foundational fave, all about building authentic marketing that actually works (and feels good to show up for).If you've ever felt scattered with your marketing, unsure where to focus, or like your content isn't quite landing, this one's for you. I'm breaking down the essential building blocks of a sustainable strategy that helps you get clear, consistent, and totally aligned.In this episode you'll learn:How to nail your brand message and voice for stronger audience connectionWhy understanding your 1% ideal client changes everythingThe importance of building solid foundations before trying to scaleHow to create content that attracts the right people (and repels the wrong ones)Simple tools + strategies for showing up consistently and confidentlyWhether you're in a marketing rut or just need a reset, this episode will help you reconnect with your message, realign your strategy, and grow your brand with intention.Have a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Are you holding yourself back in the name of ‘getting it right'?In this heartfelt solo episode, Sarah Faith Gottesdiener shares the unfiltered truth about her creative process, the evolution of the podcast, and what it's taken to show up consistently—even when things felt unfinished, unpolished, or not quite “right.”This is a powerful conversation about the courage to begin, the discipline to keep going, and the grace to let your work evolve over time.You'll hear:Why making something imperfect is better than not making it at allThe difference between perfectionism and a devotion to excellenceHow years of psychic readings made Sarah a highly attuned interviewerThe spiritual, somatic, and structural practices that sustain creativityInsights from Clear Channels, her signature course on voice and visibilityJoin Our Community: Join the Moon Studio Patreon: https://www.patreon.com/themoonstudioBuy the 2025 Many Moons Lunar Planner: https://moon-studio.co/collections/all-products-excluding-route/products/many-moons-2025Subscribe to our newsletter: https://moon-studio.co/pages/newsletterFind Sarah on Instagram: https://www.instagram.com/gottesss/PROMO: POD33 for $33 off Clear ChannelsUpcoming Events [London]: August 9th: Intuition For Right Now: Regain Trust, Build Confidence, and Heal Old WoundsAugust 10th: Integrating the Gifts of Your Spirit: An Archetypal Deep Dive and Regression with Sarah Faith Gottesdiener 

I am thrilled to have Caroline Paul joining me today. She is a New York Times bestselling author, a TEDx speaker, and a longtime member of the Writers Grotto.  In our discussion, we address the issue of societal messaging about aging, the importance of bravery and resilience, and how invisibility can become a superpower as we age. We explore gender differences and the early conditioning that shapes how boys and girls perceive themselves, the power of awe for brain support, and the benefits of remaining curious and open-minded. We examine the value of novelty and neuroplasticity and unpack the five pillars of fulfilling aging: community health, new experiences, a sense of purpose, and a positive mindset about aging. Caroline also delves into her years as a firefighter, sharing how she practices being present despite being an adrenaline junkie, as well as the importance of rest and recovery. I thoroughly enjoyed today's invaluable conversation with Caroline, and I know you will love it too! IN THIS EPISODE, YOU WILL LEARN: The types of negative messaging women receive about aging The health benefits of getting outside and being physically active Caroline shares some of her experiences as a firefighter The importance of teaching girls about bravery The value of being outside and engaging in activities that evoke awe How novelty, health, community, purpose, and a positive view of aging can help you maintain a fulfilling life Some practical advice for aging well How neuroplasticity and lifelong learning can improve your cognitive and physical health The importance of challenging societal norms and embracing adventure Connect with Cynthia Thurlow   Follow on X Instagram LinkedIn Check out Cynthia's website Submit your questions to support@cynthiathurlow.com Connect with Caroline Paul On her website Instagram Caroline's latest book, Tough Broad

Hey everyone! Welcome back to another episode of Strategies of a Savage CEO. Today, I want to share how to turn a slow launch around by diving into a story about one of my clients. She was struggling with slow sales and wasn't sure why. Common advice like creating free content or touchpoint offers wasn't what she needed. Instead, I focused on customized mentorship. We audited her whole launch, reviewed her messaging, positioning, and trends, and made specific, actionable shifts. Within 24 hours of these changes, her sales skyrocketed, leading to a $100,000 launch. The takeaway? It's all about proper strategy and support. If you're struggling with sales, consider checking out my Savage Content Vault for a complete sales content system. Let's get those sales rocketing!   The Breakdown: 01:43 Client's Struggle: Slow Sales and Uncertainty 02:26 Common Missteps in Handling Slow Launches 03:07 Customized Mentorship: A Game Changer 03:58 Auditing and Adjusting the Launch Plan 04:22 Immediate Results: From Slow Sales to Success 05:40 Key Shifts in Messaging and Positioning 08:52 The Importance of Consistency and Strategy 10:23 Final Thoughts and Call to Action   Ready to go savage in your business?  Join the Savage Content Collective! Click here to join   Let's Connect! Instagram: https://www.instagram.com/yourbizcoachdemi Podcast Instagram: https://www.instagram.com/strategiesofasavageceo/    Produced by Podcast & Co.  

When's the last time you really looked at what's working (and what's not) in your marketing?   This week on the Course Creation Incubator podcast, I'm diving into the five signs it's time to take a closer look, and how a marketing audit can help you identify the leaks in your funnel, gaps in your messaging, and areas where your leads just aren't connecting.    I'll walk you through how to know if your content is still serving you (or just eating up ad spend), and how an audit might be exactly what you need to realign your offers and reconnect with your ideal students.   If you've been: ✔️ Spending money on ads or marketing without clear results ✔️ Seeing inconsistent or low-quality leads ✔️ Feeling like your funnel or messaging isn't converting like it used to ✔️ Or simply wondering what your next move should be…   This episode is your starting point!   P.S. Stop guessing and start fixing. Our Digital Marketing Audit gives you a clear breakdown of what's working, what's not, and how to optimize for results. Book now (coursecreationboutique.com/audit/).  

What if you could message without internet, cell signal, or even a phone number? In this episode of Living on Blockchain, Tarusha dives deep into Bitchat, the radical new Bluetooth mesh messaging app from Jack Dorsey. Launched in July 2025, Bitchat promises anonymous, encrypted, decentralized communication without relying on any centralized infrastructure. We explore: How Bitchat works (and what makes it different) The tech behind Bluetooth mesh messaging Why it matters for privacy, protests, and disaster zones Criticisms, risks, and regulatory implications What it signals about the future of communication in a Web3 world Whether you're a decentralization purist, a privacy advocate, or just curious about how messaging works without the internet — this one's for you.  

If your email sequences looks good on paper but isn't bringing in buyers……this episode is your roadmap to what's off—and how to fix it fast.We're walking through what's changed in buyer psychology and how to make your evergreen emails convert for today's more discerning buyer.I'm breaking down the real reasons your sequence isn't working (even if CTRs are solid) and bring in more sales on the regular for you—without rewriting the whole thing. Tune in for practical ways to:Spot outdated language that's killing conversionsRework emails to match 2025 buyer behavior for better resultsAlign content with the actual funnel stage (not just your calendar)Plus, I'm sharing three sequences most people skip (that could quietly boost your revenue), and what's really keeping your emails from converting—because it's not always the copy.If you're ready to refresh your email sequences, listen now and grab your spot in the Why Isn't It Converting? Free 5-Day Challenge.➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!https://www.megankachigan.com/effective-email-sequences/Have a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/WORK WITH MEGAN:Schedule a call with me to chat about your business and the goals you have for the future. I can share specifically about how we can work together so you can book out your services.Book a Power Hour for 1:1 support from an expert marketer and copywriter? I'll send you my starter Gdoc so you can get me everything we need to make the most of our time together.Join Copy Clarity Club to get weekly support for ALL of your content. Feel confident knowing that what you're creating is actually going to convert and bring real dollars to your business.If you enjoy this content, please take 15 seconds to rate and review the show. If you screenshot your review and tag me on Instagram, I will send you a Starbucks card as a thank you!Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

House Republicans have started summer recess but that doesn't mean the conversation about the GOP megalaw and its energy implications is over. Lawmakers are working to sell the law's energy elements to their constituents, all while recent moves by President Donald Trump could curtail green energy and complicate promises of reviving American energy dominance. POLITICO's Josh Siegel explains how GOP lawmakers are navigating this muddled energy policy environment. Plus, the Trump administration is expected to release a proposal targeting a 16-year-old endangerment finding that has been used to regulate climate pollution. Kelsey Tamborrino is a reporter covering clean energy for POLITICO. ⁠Josh Siegel⁠ is an energy reporter for POLITICO and cohost of POLITICO Energy.Kara Tabor is an audio producer for POLITICO. ⁠Alex Keeney⁠ is a senior audio producer at POLITICO.  ⁠Gloria Gonzalez⁠ is the deputy energy editor for POLITICO.  ⁠Matt Daily⁠ is the energy editor for POLITICO. For more news on energy and the environment, subscribe to Power Switch, our free evening newsletter: ⁠https://www.politico.com/power-switch⁠ And for even deeper coverage and analysis, read our Morning Energy newsletter by subscribing to POLITICO Pro: ⁠https://subscriber.politicopro.com/newsletter-archive/morning-energy Learn more about your ad choices. Visit megaphone.fm/adchoices

AP's Lisa Dwyer reports that a data breach on a popular dating app was larger than first thought.

John welcomes legendary Democratic strategist Bob Shrum to discuss Donald Trump's inability to extricate himself from the Jeffrey Epstein quagmire and the opportunity for Democrats to weave the story into a broader political narrative. The Los Angeles-based Shrum, who rose to prominence as Ted Kennedy's speechwriter and played a central role on both Al Gore's and John Kerry's presidential campaigns, also offers his take on his state's governor, Gavin Newsom; his city's mayor, Karen Bass; Texas state legislator and rising star James Talarico; and what it will take to make the Democratic Party great again. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Why do most tasting room guests show up? It's not for the wine. Dan McCole (Michigan State University) shares research-backed tips to elevate customer experience through atmosphere, staff engagement, and showcasing accolades. Resources: *** Tell Your Sustainable Story Online Course *** 257: Understanding Winery Visitors – Increase Sales with your Messaging 2025 SIP Certified Sustainable Stories – get inspired Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet  Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member

On this episode of Badlands Daily, CannCon and Chris Paul examine Biden's ongoing political deterioration, contrasting his scripted optics with a crumbling real-world narrative. They highlight the military's sudden digital messaging shift, including notable changes to the U.S. Army's X (Twitter) presence and a curious drop of “epic times ahead,” sparking questions about signaling behind the scenes. The hosts also reflect on the legacy media's controlled implosion, pointing to shifts in CBS and CNN coverage and the strategic use of silence around hot topics like Obama's involvement in Russiagate. Other highlights include the theory of Trump's “mirror presidency,” the chessboard of influence over public perception, and how all of it could be part of a broader, more coordinated awakening effort. With an eye on the spiritual, the military, and the media, CannCon and Chris frame the moment not as a collapse, but a controlled demolition designed to wake the masses.

Science communication expert Lisa Warshaw and scientist Rob Signer, Ph.D., offer a practical guide to turning complex research into clear, memorable stories. They explain why strong openings, simple messages, vivid analogies, and visual storytelling are essential to making science resonate. The talk includes tips on avoiding jargon, using soundbites effectively, and preparing for high-stakes moments like media interviews and conference Q&As. Warshaw draws on her experience in global biotech and healthcare communications, while Signer shares real-world lessons from academic science and public engagement. Together, they highlight how clarity and creativity can elevate a researcher's voice, build trust with diverse audiences, and drive impact across fields. The session is filled with actionable insights for scientists aiming to connect their work with the world. Series: "Stem Cell Channel" [Humanities] [Science] [Show ID: 40460]

Science communication expert Lisa Warshaw and scientist Rob Signer, Ph.D., offer a practical guide to turning complex research into clear, memorable stories. They explain why strong openings, simple messages, vivid analogies, and visual storytelling are essential to making science resonate. The talk includes tips on avoiding jargon, using soundbites effectively, and preparing for high-stakes moments like media interviews and conference Q&As. Warshaw draws on her experience in global biotech and healthcare communications, while Signer shares real-world lessons from academic science and public engagement. Together, they highlight how clarity and creativity can elevate a researcher's voice, build trust with diverse audiences, and drive impact across fields. The session is filled with actionable insights for scientists aiming to connect their work with the world. Series: "Stem Cell Channel" [Humanities] [Science] [Show ID: 40460]

Science communication expert Lisa Warshaw and scientist Rob Signer, Ph.D., offer a practical guide to turning complex research into clear, memorable stories. They explain why strong openings, simple messages, vivid analogies, and visual storytelling are essential to making science resonate. The talk includes tips on avoiding jargon, using soundbites effectively, and preparing for high-stakes moments like media interviews and conference Q&As. Warshaw draws on her experience in global biotech and healthcare communications, while Signer shares real-world lessons from academic science and public engagement. Together, they highlight how clarity and creativity can elevate a researcher's voice, build trust with diverse audiences, and drive impact across fields. The session is filled with actionable insights for scientists aiming to connect their work with the world. Series: "Stem Cell Channel" [Humanities] [Science] [Show ID: 40460]

In our third hour, we talk about a sad day for the Herrera family, check in on the markets with Greer Financial's Michael Greer, and discuss the disconnect between Democrats' campaign ads and actions in office.

Science communication expert Lisa Warshaw and scientist Rob Signer, Ph.D., offer a practical guide to turning complex research into clear, memorable stories. They explain why strong openings, simple messages, vivid analogies, and visual storytelling are essential to making science resonate. The talk includes tips on avoiding jargon, using soundbites effectively, and preparing for high-stakes moments like media interviews and conference Q&As. Warshaw draws on her experience in global biotech and healthcare communications, while Signer shares real-world lessons from academic science and public engagement. Together, they highlight how clarity and creativity can elevate a researcher's voice, build trust with diverse audiences, and drive impact across fields. The session is filled with actionable insights for scientists aiming to connect their work with the world. Series: "Stem Cell Channel" [Humanities] [Science] [Show ID: 40460]

Science communication expert Lisa Warshaw and scientist Rob Signer, Ph.D., offer a practical guide to turning complex research into clear, memorable stories. They explain why strong openings, simple messages, vivid analogies, and visual storytelling are essential to making science resonate. The talk includes tips on avoiding jargon, using soundbites effectively, and preparing for high-stakes moments like media interviews and conference Q&As. Warshaw draws on her experience in global biotech and healthcare communications, while Signer shares real-world lessons from academic science and public engagement. Together, they highlight how clarity and creativity can elevate a researcher's voice, build trust with diverse audiences, and drive impact across fields. The session is filled with actionable insights for scientists aiming to connect their work with the world. Series: "Stem Cell Channel" [Humanities] [Science] [Show ID: 40460]

On this episode of The H3 Show Ethan Hila & the gang talk about Vaush's latest controversy, we catch up on the latest Trump/Epstein news (including some breaking news!) & react to Steiny getting ambushed by Ethan's old pal Dating & Money 101! Learn more about your ad choices. Visit megaphone.fm/adchoices

The latest FOX News poll reveals that Americans have mixed feelings about President Trump's execution of his agenda, showing increased optimism about the economy but expressing doubts about his tariff strategy. FOX News Sunday Anchor Shannon Bream joins the Rundown to discuss the numbers and explain why messaging will be crucial for the White House and Republicans in promoting their policies this summer. Bream also shares her insights on the Jeffrey Epstein case, DNI Tulsi Gabbard's accusations, and the controversy surrounding anti-Israel activist Mahmoud Khalil's meeting with Democrats.   Every five years, the Department of Agriculture and the Department of Health and Human Services release the Dietary Guidelines for Americans. HHS Secretary Robert F. Kennedy Jr. is advocating for the "Make America Healthy Again" movement and could make significant changes to those guidelines, including encouraging people to increase their dairy consumption. Food and science journalist Nina Teicholz, author of The Big Fat Surprise, joins the Rundown to discuss the current guidelines, the changes the administration is considering, and why she believes 'outdated' guidelines have contributed to Americans' poor health.   Plus, commentary from the host of “Tomi Lahren is Fearless" on Outkick, Tomi Lahren Learn more about your ad choices. Visit podcastchoices.com/adchoices

The latest FOX News poll reveals that Americans have mixed feelings about President Trump's execution of his agenda, showing increased optimism about the economy but expressing doubts about his tariff strategy. FOX News Sunday Anchor Shannon Bream joins the Rundown to discuss the numbers and explain why messaging will be crucial for the White House and Republicans in promoting their policies this summer. Bream also shares her insights on the Jeffrey Epstein case, DNI Tulsi Gabbard's accusations, and the controversy surrounding anti-Israel activist Mahmoud Khalil's meeting with Democrats.   Every five years, the Department of Agriculture and the Department of Health and Human Services release the Dietary Guidelines for Americans. HHS Secretary Robert F. Kennedy Jr. is advocating for the "Make America Healthy Again" movement and could make significant changes to those guidelines, including encouraging people to increase their dairy consumption. Food and science journalist Nina Teicholz, author of The Big Fat Surprise, joins the Rundown to discuss the current guidelines, the changes the administration is considering, and why she believes 'outdated' guidelines have contributed to Americans' poor health.   Plus, commentary from the host of “Tomi Lahren is Fearless" on Outkick, Tomi Lahren Learn more about your ad choices. Visit podcastchoices.com/adchoices

James Milsom sent 11 million cold emails and learned a few lessons along the way. Find out what works, what fails, and how to craft messages that are strategic, not spammy.

The latest FOX News poll reveals that Americans have mixed feelings about President Trump's execution of his agenda, showing increased optimism about the economy but expressing doubts about his tariff strategy. FOX News Sunday Anchor Shannon Bream joins the Rundown to discuss the numbers and explain why messaging will be crucial for the White House and Republicans in promoting their policies this summer. Bream also shares her insights on the Jeffrey Epstein case, DNI Tulsi Gabbard's accusations, and the controversy surrounding anti-Israel activist Mahmoud Khalil's meeting with Democrats.   Every five years, the Department of Agriculture and the Department of Health and Human Services release the Dietary Guidelines for Americans. HHS Secretary Robert F. Kennedy Jr. is advocating for the "Make America Healthy Again" movement and could make significant changes to those guidelines, including encouraging people to increase their dairy consumption. Food and science journalist Nina Teicholz, author of The Big Fat Surprise, joins the Rundown to discuss the current guidelines, the changes the administration is considering, and why she believes 'outdated' guidelines have contributed to Americans' poor health.   Plus, commentary from the host of “Tomi Lahren is Fearless" on Outkick, Tomi Lahren Learn more about your ad choices. Visit podcastchoices.com/adchoices

Today on Can't Be Contained, I'm sitting down with one of my absolute soul sisters in the online space, Julie Solomon! This conversation has been a long time coming and lands at exactly the perfect season—one where both Julie and I are feeling into what it means to honor our deepest truth, beyond any pressure to perform, achieve, or fit ourselves into outdated boxes. Julie is a bestselling author, world-class messaging coach, and host of The Influencer Podcast. She brings such a fiercely honest but always loving energy to this episode as we unpack what it's really like to evolve in our ambitions, shed old identities, and find joy in being instead of just doing. We both get real about the sometimes-boring (but actually super juicy) side of business when it's finally in flow, and how letting go of needing constant hustle opened up space for creative play like pottery, songwriting, or just learning French for the fun of it. Julie's wisdom on moving away from past-based branding and learning to mirror the highest version of yourself, so that your dream clients naturally calibrate UP, is honestly a game changer. Inside these powerful minutes, we're diving into: ➤ Shifting from performative achievement to embodied presence (and why breathwork is my not-so-subtle secret!) ➤ How to let boredom be a sign you're on the right track (instead of a call to burn it all down)  ➤ The truth about pain-based marketing and why speaking to your future self is so much more magnetic ➤ My and Julie's personal rituals for “being her now” and embodying the next-level version of ourselves in every part of life This episode is truly one for the women and humans who are ready to ditch the old rules, reclaim their creative spark, and lead with uncontainable truth and permission. Julie brings so many mic-drop moments, and you'll feel like you're right here with us, having the realest chat about business, ambition, play, and presence. Come hang with us. Let this be your invitation to step all the way in, loosen the grip, and just be her now. You belong. Learn How to Grow Your Income, Impact and Freedom by Becoming a Certified Breathwork Facilitator: https://do.pausebreathwork.com/breathwork-training About Can't Be Contained Can't Be Contained' is the unscripted, unedited – fully uncontained journal entries & real-life experiences of those who follow their bliss & intuitive hits, the freedom seekers, the sacred rebels – the ones who are here to disrupt what preceded us & create what is ahead of us. Subscribe now to stay tuned for every episode!   For full show notes, resources, and links: https://www.samanthaskelly.com/episode-348-julie-solomon-messaging-mastery/   The Pause Breathwork App is the #1 app to clear stress using your breath. Download the app here: https://pause.live/Pause-Breathwork-App 

Why aren't you at your income goal yet? Why is that dream collab ghosting you? Why aren't clients sliding into your DMs with their credit cards ready? Spoiler: It's not your business—it's your messaging.Today we will unearth the not-so-sexy reason your business isn't scaling like it should be—and fix it. We're pulling back the curtain on the real reason your brand isn't converting, connecting, or commanding attention like the unicorn you are. It's time to talk messaging strategy.

"The best way to protect your margins today? Curate mobile experiences that your customers actually want." — John Johnson, VP, Global Customer Success, Vibes In this latest episode of Technology Reseller News, publisher Doug Green is joined by John Johnson of Vibes to explore how Rich Communication Services (RCS) is transforming mobile messaging into a smarter, more profitable channel for brands. More than just texts, Vibes' platform enables fully interactive, branded communications that blend visual engagement, personalization, and real-time commerce—all from within a native messaging app. Johnson illustrates how Vibes' approach to RCS goes far beyond traditional SMS, enabling curated “tap-don't-type” journeys that include product recommendations, cart recovery, color and size selection, and even in-message purchases. With back-to-school and holiday campaigns on the horizon, Johnson explains how RCS becomes mission-critical for brands facing cost pressures from tariffs, logistics, and customer acquisition. Personalized mobile engagement isn't just a trend—it's now a competitive necessity. According to Vibes, early adopters of RCS messaging are seeing up to 4x the click-through rates of SMS campaigns. Johnson also highlights how Vibes integrates mobile messaging into a brand's broader martech stack, enabling synergy with CDPs, ESPs, and other customer data systems. The goal: true one-to-one commerce-driven messaging. Vibes is betting big on mobile, not as just a channel, but as the primary gateway for building brand loyalty and growing customer lifetime value. To learn more, visit www.vibes.com.

(00:00-10:10) Today on Kincade & Salciunas, the show opens with Andrew and John debating if the Eagles can really just turn the page on last season. (10:10-17:59) Jalen Hurts said he didn’t put the ring on because last season is in the past. (17:59-28:43) Howie Roseman talks about the lesson he learned after winning the last Super Bowl. (28:43-37:45) Andrew and John say the Eagles messaging of moving on from last year is great, but they aren’t really buying it.

(00:00-10:10) Today on Kincade & Salciunas, the show opens with Andrew and John debating if the Eagles can really just turn the page on last season. (10:10-17:59) Jalen Hurts said he didn’t put the ring on because last season is in the past. (17:59-28:43) Howie Roseman talks about the lesson he learned after winning the last Super Bowl. (28:43-37:45) Andrew and John say the Eagles messaging of moving on from last year is great, but they aren’t really buying it. (37:45-50:58) The Eagles say they have to go prove it all over again in 2025. Plus, the Phillies lose after Jesus Luzardo’s disaster of a 5th inning. (50:58-1:00:19) With the report that the Padres could trade Dylan Cease for help in other areas, does it change your mind about potentially trading Ranger Suarez? (1:00:19-1:09:56) Howie Roseman says the Eagles culture is draft, develop, sign. (1:09:56-1:19:44) Lane Johnson had a lot to say yesterday, and the guys react to some of those clips. (1:19:44-1:31:52) Jalyx Hunt could be primed for a huge season. Plus, a texter says Rob Thomson should be fired for leaving Luzardo in last night. (1:31:52-1:41:59) In Today’s Headlines, Connor brings up Micah Parsons clapping back at Jerry Jones, and plus a new article on streaming and sports. (1:41:59-1:53:31) Jalen Hurts, Jordan Mailata, and Saquon Barkley all spoke about moving on from last season – but is it really that easy? (1:53:31-2:00:41) The guys breakdown Andrew DiCecco’s key takeaways from day 1 of training camp. (2:00:41-2:13:29) Is this the last season for Nakobe Dean as an Eagle? Plus, the Astros are looking for a left-handed hitting second baseman, would they take Bryson Stott? (2:13:29-2:22:34) There’s solid proof out there that trading even your best prospect is the smart idea sometimes. (2:22:34-2:33:13) ESPN’s top 50 NFL offseason moves. (2:33:13-2:50:01) The show wraps up with Vic Fangio press conference.

For this episode of Sell With Authority, we're doing something a little different — and I'm excited to share it with you. In a recent conversation I had with Jason Swenk on his podcast Smart Agency Masterclass we got laser-focused on some things that are critical if you want to sell more of what you do — at a premium price — to right-fit clients. We dig into why being ridiculously specific about who you serve is the not-so-secret weapon behind a scalable agency. Also, we unpack the power of developing a true methodology — something that doesn't just sound good on a pitch deck, but actually showcases your smarts, removes friction in the sales process, and positions your team in the blue ocean, not the red. We talk through how to sell without selling — how a softer approach to biz dev can actually lead to big wins, without the yucky “hard close” tactics. We get real about what's actually working for agencies right now. It's not AI shortcuts, or shouting into the void. It's clarity. It's generosity. It's building a system that reflects your smarts — and delivers client value on Day One. What you will learn in this episode:  Why you should be ridiculously specific How to finally niche with clarity How agencies can teach generously and still win more right-fit clients Why developing and documenting your own methodology is non-negotiable for scaling — or selling — your agency What “eating your own dog food” really means in today's credibility-driven market How to create content that whispers instead of shouts — and actually converts Free Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group Stephen's LinkedIn: www.linkedin.com/in/stephenwoessner/ Order your free paperback or Kindle copy of our Book: Sell with Authority

In this special Summer Series Flip episode, I sit down with my dear friend Stephanie Cartin, co-founder of Entreprenista, for a deep dive into personal branding, refined messaging, and sustainable visibility. We unpack why building a personal brand is more essential than ever in 2025, and I share my step-by-step framework for how to get seen, get known, and get paid—without burning out or chasing the algorithm. We talk about the real meaning of a personal brand, why clarity and credibility matter more than more followers, and how to own your authority through strategic, story-driven content. I also open up about my own journey—what happened behind the scenes after hitting 7 figures, how I rebuilt with more alignment, and why power content and momentum messaging are now at the heart of everything I teach. If you're ready to stop playing small, stop performing, and start leading with real resonance, this episode will meet you exactly where you are. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  02:42 Summer Show Flip Episode 04:54 Defining a Personal Brand 08:19 Messaging vs. Content 10:29 Owning Your Authority 21:39 Business Tools and Automation 26:06 Building a Business with Contractors 26:53 The Importance of Automation and Human Touch 28:04 Mastering Social Media Messaging 29:38 Momentum Messaging Framework 34:39 Special Messaging Offer 36:35 TikTok Whirlwind and Diversification 41:29 Looking Forward to 2025 44:57 Ideal Clients and Audience 47:20 Biggest Business Secret 49:31 Conclusion and Newsletter Invitation QUOTABLES: “ Their challenge is that they keep thinking that more followers or just more content creation or this or that is gonna help them get there. But it's really that messaging and really making sure that you are standing out for being known for something specific.” - Julie Solomon  “ I feel like so many times, and even for myself, as founders, like we're really good at building our businesses, but messaging and copywriting, that messaging might not be our area of expertise. It's like we know what we wanna get across and we know what our purpose is, but how do we actually get the right words to be able to actually message what that is?”- Stephanie Cartin GUEST RESOURCES: You can listen to more of Stephanie on The Entreprenista Podcast Listen to Stephanie's Episode of The Influencer Podcast RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [NO TECH? NO PROBLEM.] Shopify's drag-and-drop templates, AI tools, and built-in support make launching a business easier than ever. Start selling for just $1/month.

Corey Inganamort and Matt Vespa discuss the latest news of the day! From Tulsi Gabbard's bombshell report that Barack Obama manipulated "Russian Collusion" messaging, Hillary Clinton taking tranquilizers, Alina Habba leaving her position, and the latest redistricting battle, the guys have you covered!

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they're chatting over coffee, not realizing they're competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn't sell. That's why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand?   This week, hosts Don and Kyle are unpacking two of the most legendary product pitches in TV history: OxiClean with Billy Mays and ShamWow with Vince Offer. They break down why these commercials still work, from soundbite stacking and urgent CTAs to the art of bold, dramatic language that holds attention. You'll learn how the right pitch can create a billion-dollar brand (even for a towel). Tune in to learn how you can write better copy, make stronger pitches, and finally understand why clarity beats cleverness every time!   Click HERE to find a StoryBrand marketing coach to help you grow your brand or business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

The mining industry stands at a crossroads. With a rapidly aging workforce, persistent misconceptions, and the growing demand for innovation, the need to reshape how we attract, develop, and retain talent has never been more urgent. In this powerful panel edition of the Mining Minds Podcast, we bring together six influential leaders from across the industry to engage in an honest, forward-thinking discussion on the future of workforce development in mining. Featuring: Alexia Carver (University of Nevada Reno) – Metallurgical engineer student and student outreach advocate Liz Diaz (Hecla Nevada) – HR leader driving grassroots education and skilled trade pipelines Don Dwyer (Orla Mining Ltd.) – GM dedicated to leadership, development, and operational culture Nikita Grover (Kinross Nevada) – HR strategist redefining mining's brand and workforce engagement Linda Honey (Protected at Work) – Training and policy expert specializing in workplace safety, compliance, and psychological well-being Victor Ortiz (i80 Gold Corp) – Safety director with firsthand knowledge of ground-up growth Together, the panel explores how to redefine mining careers for the next generation, what meaningful development truly look like on site, why the industry must embrace storytelling and digital presence, and how to build workplace cultures that grow people—not just fill roles. Episode Sponsors:  Liebherr Mining JSR Fleet Performance Heavy Metal Equipment & Rentals Episode Chapters:  0:00 Introduction & Panel Overview 9:06 Challenges from the HR Lens 11:48 Younger Perspectives 18:53 Messaging and Industry Branding 22:51 Measuring Success 27:43 Tech Adoption & Employee Buy-In 31:53 From Haul Trucks to Leadership 40:17 Sparking Youth Interest 43:36 Outbound Community Engagement 49:18 Reaching All Ages with the Right Message 53:03 Innovation & Speaking Up 55:31 Prioritizing Mental Wellness 1:02:49 Upskilling Through Experience 1:10:59 Open Questions – Barriers & Bold Moves

Lean Into the Niche — and Watch Your Audience Grow   In this week's episode of the Course Creation Incubator, I'm tackling one of the most common fears course creators face: “Will anyone actually buy this?”   I'm breaking down how to turn a focused course topic into a thriving offer, and what it really takes to connect with the right people.   You'll learn: Why niche offers often outperform general ones The signs that your niche is actually your superpower How to stop second-guessing and start standing out What I tell my clients when they think they've gone “too specific”  

If your marketing feels scattered or isn't converting, your brand story might be the missing piece. In this episode, I talk with branding strategist and copywriter Amy McGann about how equestrian entrepreneurs can move beyond surface-level messaging to build a brand rooted in real substance. You'll learn how to communicate what makes your business unique and create marketing that actually connects. If you've ever struggled to explain what you do—or why someone should choose you—this conversation will help you show up with clarity and confidence.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/183

Struggling to break past six figures with your Meta (Facebook) ads? In this episode of The Growth Marketing Stories podcast, Aazar sits down with Ovidia, founder of the eight-figure brand Perfect Jean, to reveal actionable strategies for scaling paid media, creative operations, and unlocking consistent ad winners.

LISTEN TO THIS EPISODE OF YOU WANT A REAL STORY OF A CLIENT WHO GREW HER BUSINESS FROM A FEW SALES A MONTH TO AUTOPILOT SALES WHILE SHE'S ON LEAVEThis is the kind of story we don't hear enough because it's not about hustle or launching new products. It's about strategy and knowing what actually moves the needle.In this episode, I'm sharing a behind-the-scenes story of a seasonal product-based business owner who went from a couple of sales a month to consistent $8–10k revenue, even while stepping away on leave. She was a few months post-launch with big goals, a niche audience, and a product that solved a very real problem.We focused on:

Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they're chatting over coffee, not realizing they're competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle doesn't sell. That's why the repetitive, over-the-top style of these high-energy TV sellers still works. So what makes those pitches so effective, and how can you apply the same tactics to grow your brand?   This week, hosts Don and Kyle are unpacking two of the most legendary product pitches in TV history: OxiClean with Billy Mays and ShamWow with Vince Offer. They break down why these commercials still work, from soundbite stacking and urgent CTAs to the art of bold, dramatic language that holds attention. You'll learn how the right pitch can create a billion-dollar brand (even for a towel). Tune in to learn how you can write better copy, make stronger pitches, and finally understand why clarity beats cleverness every time!   Click HERE to find a StoryBrand marketing coach to help you grow your brand or business!   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

Send us a textThis week, Rose chose one of her favorite past episodes, that also happened to be one of our most popular episodes ever! Throughout history, there have been many who have claimed that God speaks directly to them - some well-known ones of today include Beth Moore and Sarah Young. But are these people telling the truth or just being deceitful? And if they truly believe they are getting spiritual messages, are these messages divine or demonic? This one is definitely worth a re-listen!Thanks for tuning in! Be sure to check out everything Proverbs 9:10 on our website, www.proverbs910ministries.com! You can also follow us on Facebook, Instagram, Rumble, YouTube, Twitter, Truth Social, and Gettr!

Government contractors are under a different sort of microscope for not just how they do their work supporting agencies' missions, but also how they talk about themselves out in the public.The direct connections between external messaging and communications with government customers are the focal point of this episode featuring Dustin Siggins, founder and CEO of Proven Media Solutions, and Mild Red CEO Katie Helwig.Compliance remains core to the business of GovCon in an environment where Diversity, Equity and Inclusion initiatives are on the way out. But core values and communicating those remain very much in, as Dustin and Katie explain to Ross.Small businesses should especially take heed. The conversation includes tips and words of wisdom just for them.

Since January I've applied to ~25 EA-aligned roles. Every listing attracted hundreds of candidates (one passed 1,200). It seems we already have a very deep bench of motivated, values-aligned people, yet orgs still run long, resource-heavy hiring rounds. That raises three things: Cost-effectiveness: Are months-long searches and bespoke work-tests still worth the staff time and applicant burnout when shortlist-first approaches might fill 80% of roles faster with decent candidates? Sure, there can be differences in talent, but the question ought to be... how tangible is this difference and does it justify the cost of hiring? Coordination: Why aren't orgs leaning harder on shared talent pools (e.g. HIP's database) to bypass public rounds? HIP is currently running an open search. Messaging: From the outside, repeated calls to 'consider an impactful EA career' could start to look pyramid-schemey if the movement can't absorb the talent [...] --- First published: July 14th, 2025 Source: https://forum.effectivealtruism.org/posts/ufjgCrtxhrEwxkdCH/is-ea-still-talent-constrained --- Narrated by TYPE III AUDIO.

The stakes are really high with advocacy messaging these days, especially for nonprofits. Effective messaging is so critical to every aspect of engaging decisionmakers. At any point in the process, no matter where you are in your relationship with them, your messaging has to work.But we face a big problem. There's so much noise, there's so many reasons for decisionmakers not to pay attention to or engage with our messaging, that we can't afford to get it wrong. Today I'm focusing on the four essential elements that are absolutely at the core of high-impact advocacy messaging. If you're missing any one of these four, your messaging's not going to work. So let's take those apart and make sure you have what you need so that you can be generating high-impact messaging all the time.In this episode, we share:How to lead with a single statement that captures the essence of what you do and the powerful impact of your workHow to deal with decisionmakers who over-generalize about the problems you solveHow to dismantle the biases and assumptions decisionmakers are making about the people you serve How to weave together the four essential messaging elements in a short story that engages each decisionmaker and targets their particular aspect of “not getting it”Four questions to ask yourself to take your core advocacy messaging to even higher levels of effectivenessHelp spread the word! If you found value in this episode, I'd be grateful if you would leave a review on iTunes or wherever you listen. Your reviews help other nonprofit leaders find the podcast.  Thanks!! 

NEW: Send us Your Comments!This Week's Topics:Trump gets $92 Billion Investments 3:00VIDEO: Mike Rowe Sounds the Alarm 7:30Race to Build AZ Copper Mine 18:00HUGE Indonesia Trade Deal 21:00Americans are NOT paying for Tariffs 23:00Tariffs are a Key to Balanced Budget 24:30Congress actually Cuts Spending!!! 27:30VIDEO: Lara Trump on Epstein 32:00Bondi Asks Courts to Unseal Docs 34:30FBI Opens Grand Conspiracy Case 36:00VIDEO: Gabbard Obama Bombshell 37:00VIDEO: Trump Approval Soars 43:00VIDEO: We are Losing on Messaging 47:30CNN Poll 60% Against BBB Budget 52:3060% of Dems STILL believe Russia Lie 54:00VIDEO:Trouble in 2026 for GOP? 55:30Dems are ONLY Astro-Turf 58:30Trump says Funders are Terrorists 1:01:30Budget Bill Codified 28 Trump EO's 1:04:00VIDEO: GOP has Edge in 2026 1:06:30GOP to Redistrict in OH & TX 1:08:00Court Rules Schools can Ban CRT! 1:17:30SCOTUS Rules Trump can fire Feds 1:19:30DOJ Fires Maurien Comey 1:21:00RFK Jr. Fires two top Aids 1:22:00Trump give Russia 50 days 1:24:00Israel Starts another War! 1:25:30DOJ Fails to Catch Leakers 1:27:30Muslim Brotherhood Terrorist Org 1:29:30DOJ Files 17 Immigration JudgesVIDEO: Comer Auto-Pen Testimony 1:32:30DOJ Lawyers Quitting - GOOD! 1:35:30Trump Signs Crypto GENIUS Act 1:37:00Schiff accused of Mortgage Fraud 1:40:00CBS Cancels Failing Tonight Show 1:42:00Trump Ends CA Bullet Train 1:43:00Important Trump Medical Report 1:44:30Bondi: No more Press 1 for English! 1:47:30Beck Explains GROK 4 1:52:00Gunsmoke Beats Woke Disney 1:54:00Support the showView our Podcast and our other videos and news stories at:www.WethePeopleConvention.orgSend Comments and Suggestions to:info@WethePeopleConvention.org

LISTEN TO THIS EPISODE IF YOU WANT QUICK ANSWERS TO BIG QUESTIONS ABOUT BRANDING, MARKETING & SCALINGToday's episode is pulled straight from a live Q&A inside the Small Business Café, my free community for podcast listeners. Every month, I sit down with real product-based business owners like you and answer the most pressing questions on growth, sales, strategy, and mindset.We're talking about:→ How to level up your brand→ Messaging that sticks with your audience→ Making the jump from handmade to full-time→ Navigating wholesale opportunities→ What it takes to expand and scaleIf you've ever wished you could sit down and get a straight answer from someone who's helped hundreds of founders grow their product-based businesses… this one is for you.And if you want to join our next monthly live coaching call, the link to the free podcast community is in the show notes!

What if disappearing for six months to reinvent yourself is the worst advice you could follow?On this electrifying episode of Thrive LouD with Lou Diamond, we dive into personal branding and reinvention with powerhouse strategist and CEO of Built to Impact, Maya Elious. Recorded in her vibrant Atlanta studio, Maya reveals how she accidentally stumbled into branding by creating custom MySpace pages in college—and how that fun side hustle became the foundation for a thriving business helping entrepreneurs pivot, realign, and build brands with deeper meaning.Key Highlights:Reinvention in Real Time: Maya shatters the myth that you have to “disappear and come back better.” She explains why taking your audience on your journey—not isolating yourself—is the most authentic way to grow and evolve your brand.Messaging is Queen: Hear how Maya's superpower (her clients dub it "MayaGPT") lies in extracting and refining the true message at the heart of a business, making it resonate authentically and powerfully.AI vs. Authenticity: Lou and Maya discuss leveraging AI tools while maintaining the genuine voice and mission that make a brand unique—plus the three foundational questions every entrepreneur must answer: who are you, who do you serve, and how do you serve them?Platform Paralysis Solved: With social media changing daily, Maya shares her approach to testing different platforms, learning where your ideal audience lives, and focusing on meaningful engagement instead of chasing every algorithmic trend.Consistency Over Cookie Cutter: Learn why entrepreneurship is a dance of testing, pivoting, and consistent effort, not a formula you can set and forget.Timestamped Overview00:00 "Thrive Loud with Lou Diamond"03:41 Reinvent Without Isolation08:17 Aligning AI with Personal Voice10:15 Focus on Content's Purpose14:34 Rotating Focus Across Platforms17:34 Adapting Videos for Short Attention21:43 "Creature of Habit"23:31 "Maya Elias: Thrive Loud Feature"

At BossMom, we're normalizing the conversations that help you grow a business while raising a family. In this powerful episode of the Boss Mom Podcast, Dana Malstaff dives deep into a surprising truth: your constant search for the perfect messaging might actually be what's holding you back. If you've ever felt the rush of an a-ha moment, only to realize days (or weeks) later that you still haven't launched, posted, or sold anything, this one's for you. Dana unpacks the concept of the messaging trap, the real cost of overplanning, and how your finite motivational energy is getting used up before you ever hit publish. She shares how smart tools, especially AI, can help you skip the overwhelm and finally move from clarity to conversion. If you're tired of being stuck in strategy mode, this episode is your permission slip to simplify and scale. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Mark Donnigan, a seasoned virtual CMO and go-to-market strategist known for helping post-Series A tech companies scale with precision. With a background in video technology, streaming, and category design, Mark brings decades of practical insights to the table on what it takes to move beyond initial traction and build a sustainable growth engine.Together, they explore why so many engineering-led startups struggle to scale their marketing, what founders get wrong about hiring, and why understanding the customer journey is non-negotiable. Mark reveals the critical difference between volume and quality in outreach, the dangers of overvaluing brand-name hires, and how scaling today often means rethinking headcount in favor of better systems and tools.From real-world founder anecdotes to lessons learned from giants like Nvidia, this conversation offers a roadmap for any tech leader looking to evolve from early traction to market dominance—without wasting time or burning cash.TakeawaysMost startup marketing failures stem from brilliant founders not understanding how to build a market, not from flawed tech or product.Founders should remain hands-on in go-to-market strategy far longer than they think—often for years.Your best early-stage salesperson? You, the founder.Misalignment with customer pain is the root cause of ineffective messaging.Many engineering teams don't truly listen to customers or experience the product from their users' point of view.Messaging must evolve with the customer's buying journey; spray-and-pray approaches often backfire.Scaling doesn't always mean hiring—sometimes systems, automation, or refined processes are more effective.Hiring former big-tech talent can backfire; startup success demands scrappy, self-sufficient operators.Know whether your motion is sales-led or product-led to define how marketing supports growth.Talking to just 5–7 ideal customers can provide the clarity needed to realign your strategy.Founders should read Play Bigger—Mark calls it “the Bible of marketing” for tech startups.Tools like AI and agents can enhance output without bloating teams, especially in early scale stages.Chapters00:00 Intro: Why most leaders fail at hiring and marketing02:11 Meet Mark Donnigan: Virtual CMO for post-Series A tech companies03:49 Why founders struggle to scale marketing after traction05:36 When (and if) founders should hand off go-to-market efforts07:50 Diagnosing messaging failures and the role of listening11:12 Customer immersion: The missing link in product-market fit14:32 Slack, productization, and building for yourself15:48 Scaling marketing: What does “scale” even mean?17:18 Systems vs. headcount: Scaling smarter with AI and automation21:24 Messaging cadence vs. volume: Mapping to the buyer's journey24:27 Why marketing funnels fail and journey mapping wins25:48 The mistake of over-indexing on “big company” hires28:50 The inertia myth: Why prestige doesn't equal startup fit31:55 Mark's billboard advice: Get in the field, talk to customers33:27 How many customer convos are “enough” for clarity34:50 Favorite Book: Play Bigger and the power of category design35:57 How to get Mark's free marketing mini-books36:25 Outro: Better leaders build better companiesMark Donnigan's Social Media Links:https://www.linkedin.com/in/markdonnigan/Mark Donnigan's Website:https://growthstage.marketing/

Join the Kyle Seraphin Show LIVE 9:30a ET on Rumble, or on Spotify: https://KyleSeraphinShow.com__________________________________________________Our Sponsors:http://patriot-protect.com/KYLE (15% off Protecting yourself from scams/Identity theft)https://PatriotCoolers.com/collections/kyle-seraphin (PROMO KYLE for 10%)

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training We've been talking about AI on this podcast for years — not just as the next shiny tool, but as the biggest shift agencies will face this decade. Yet most agencies still haven't done more than dabble. Meanwhile, their competitors (or even their clients) are using AI to move faster, make sharper decisions, and drive results that leave everyone else scrambling to catch up. If you're still on the sidelines, you're already behind. Today's guest is clear about the game-changing role of AI in the agency world. He argues it's not just about making your shop more efficient — it's about driving better client results, delivering faster, deeper insights, and adding to your bottom line. Agencies that fail to embrace AI risk being outpaced by clients who bring it in-house or by competitors already using it to gain an edge. To stay competitive, you have to take a forward-thinking approach that uses AI to scale operations, increase client value, and keep your best people. Phil Parrish is the co-founder & President of PrograMetrix, a boutique programmatic advertising agency that also crushes it in paid search and paid social. Celebrating their 10-year anniversary this past April, Phil's team has stayed nimble, focused, and mighty — helping clients dominate their digital paid media while driving real, measurable results. He'll discuss his vision on AI, how he's using it as a multiplier, and why that are not already adapting their processes to include this technology, will be exposed. In this episode, we'll discuss: Navigating pipeline churn anxiety. Delivering quick wins with AI. Why agencies that don't adapt will get exposed. Focus on the wins, not just the tasks. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Betting on Yourself (And Getting Clients to Bet on You Too) Phil didn't stumble into agency ownership by accident, but he didn't overcomplicate it either. He built strong client relationships over the years, recognized the moment when he thought, “I can do what this company does — why not do it for myself?” and took the leap. With clients ready to follow, he launched PrograMetrix and started generating revenue quickly, sidestepping much of the risk that keeps many would-be agency owners stuck. The takeaway? If you've built trust and consistently delivered, clients will follow when you launch your own shop. Relationships and results are your best startup capital. Navigating Uncertainty Without Panic Every agency owner hits moments of chaos—those “Are we going under?” nightmares that keep you up at 3 AM. So far, Phil's journey hasn't quite hit the “we can't make payroll” panic, but pipeline uncertainty and client churn anxiety were very real, especially during COVID-19. Ironically, the pandemic ended up being a huge growth driver. As trade shows and in-person events vanished, clients who were spending six figures on live events had to redeploy budgets digitally. PrograMetrix was perfectly positioned to catch that wave. “You've got to have a good business plan, offer strategic value, make smart bets, and stay laser-focused when your back's against the wall.” It's a solid reminder: when chaos hits, the cream rises. The agencies that pivot fast come out stronger.   AI: Beyond Social Posts and Rocket Emojis Let's get real: most agencies are looking at AI like it's a shortcut to crank out social posts and blog content (and yes, that's part of it). But Phil's approach is a level above—he's integrating AI deeply into PrograMetrix's operations to enhance speed, insights, and performance, not just save a few hours per week. In his view, agencies that have depended on time as their inventory and work on the basis that the more time they can utilize the more revenue they can drive will struggle unless they modernize operations using AI. For its part, Phil's agency is building a proprietary product using a licensed data warehouse, pulling data from all their platforms (The Trade Desk, Meta, Google, TikTok, LinkedIn, etc.), and using AI to run advanced queries and develop unique optimization techniques. The end goal would be to deliver faster, clearer, and more impactful insights that clients can't get by simply logging into their ad accounts. The bottom line: If your agency isn't embedding AI into how you operate and deliver, not just as a tool to “save time,” clients will either bring it in-house or go with an agency that does. The market is moving, and speed and value are non-negotiables if you want to win and retain serious clients. Delivering Quick Wins and Story-Driven Insights Mid-market and enterprise clients dropping six to seven figures on ad spend need to feel your authority and your velocity from day one. They need to breathe easier knowing your agency has it handled, and they need to see progress fast, or they'll be out. Using AI, Phil's agency uncovers insights like: Path to conversion (impressions and touchpoints before a sale) Channel impact across the funnel Audience segment insights Messaging that drives real ROI They're not just sending reports but turning complex data into actionable stories for their clients. If you're still measuring your agency's success by how much time you can bill rather than how much impact you can deliver, it's time to rethink your model before your clients rethink you. Why Agencies That Don't Adapt Will Get Exposed Look, AI isn't going to wipe out agencies. But it will wipe out agencies that are stuck operating like it's 2015, coasting on outdated processes, and sending the same recycled reports clients can pull themselves. AI is like the giant scoreboard in baseball, showing every advanced stat in real-time. Agencies that are half-assing delivery can't hide anymore. If you're running bad ads, AI will show your client you suck, and you'll get fired. (Like the agency I just fired.) AI won't kill the agency model, but it will expose agencies not using best-of-breed tools to deliver value faster. AI as a Multiplier, Not a Threat — and Saves Him $200K Phil is using AI as a force multiplier to: Deliver faster, clearer insights for clients Optimize campaigns for even a 2-3% lift that compounds over time And they're doing this without having to invest in new talent at the rate they otherwise would have. As Phil says, “if we can skip hiring one or two traders, that's a $200K swing to the bottom line.” And it's not because he doesn't value his team—he's investing in making his team better. AI helps smart people do better work, get better results, and actually enjoy their jobs. Clients see more value, your agency scales efficiently, and your team sticks around longer, reducing churn and recruitment costs. It's About Buying Wins, Not Just Doing Tasks If you've seen Moneyball, know Billy Beane reinvented baseball by focusing on “getting on base,” not vanity stats. Agencies should think the same way: What are your “get on base” moves that drive client results? Are you outcome-driven and problem-solving, or are you a task rabbit waiting to be replaced by AI? When clients have big challenges, do they come to you first, or are you stuck doing low-value production work? If it's the latter, it's a sign to reposition your agency now. If you don't, you're writing your own exit letter from the industry. Make AI Use Mandatory, Not Optional As an agency leader, it's time to go all-in on integrating AI across all SOPs, not just as an add-on for the leadership team. Why? Because this tech: Makes employees more valuable in the marketplace Makes them happier by removing annoying, low-leverage tasks Keeps your team aligned with your agency's growth goals Before they started using AI prompts to understand how to optimize a campaign or improve performance, their campaign managers were conducting huge Excel exports. Now they can focus on strategy. If you're the only one using AI in your agency, you're toast. You need to lead, train, and require your team to use these tools to become outcome-focused problem solvers rather than task executors. Stop Being Fearful. Start Doing If you're feeling fear around AI, that's normal. But you'll stay scared if you don't start using it. Phil's team didn't wait for a perfect moment; they're actively building, testing, and refining AI use across their delivery and ops. The agencies that will win over the next 3-5 years aren't the ones worrying about AI—they're the ones using it to solve bigger problems faster for their clients. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Messaging and marketing strategist, Shannon Hernandez, shares about infusing humanity into communication to create business relationships. Find her at https://www.linkedin.com/in/mshannonhernandez/ For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.