Podcasts about messaging

Aaron McIntire recaps the week's highlights, slamming Democrats for their authentic disdain for young men, calling out their “matrix problem” of transparent hostility. Phil Robertson's passing at 79 prompts reflection on his gospel-driven life, while Aaron shares the rare joy of a mundane family day. Mike Rowe critiques Harvard's $54 billion endowment, Doge's failure sparks debate with 47.8% of listeners calling it “cooked,” and Elon Musk's exit underscores GOP betrayal.   news, politics, Aaron McIntire, Democrats, young men, messaging, Phil Robertson, Duck Dynasty, gospel, family, mundane moments, Mike Rowe, Harvard, trade schools, Doge, Elon Musk, big beautiful bill, GOP, Stephen Miller, Ron Johnson, Rick Scott, current events

ABOUT THIS EPISODE: In this special Summer Flip Series episode, I'm so excited to share a powerful and honest conversation I had on the Online Business for Christian Women podcast with my dear friend Stefanie Gass. We're diving deep into the truth behind what really creates long-term success in online business—refining your messaging, trusting your path, and giving yourself permission to fully own your genius. I open up about my journey from PR and blogging to building a multi-million dollar brand, and how messaging clarity + visibility became the foundation of it all. We also talk about the difference between content and messaging, how to make your message move people (and create sales), and why the real transformation begins when you stop trying to be someone else and start fully owning what's already inside you. Plus, I share my favorite visibility tips for landing opportunities before you feel "ready." If you're craving alignment, clarity, and a permission slip to go all in on your calling, this episode is for you! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:14 Welcome to The Influencer Podcast 00:38 Summer Show Flip Series Explained 01:13 Conversation with Stefanie Gas 03:09 Julie's Journey to Online Success 07:07 The Power of Messaging and Visibility 07:43 Investing in Yourself and Your Business 13:48 Faith and Unwavering Belief 18:11 Understanding Messaging vs. Content 20:38 The Importance of Clear Solutions 21:00 Niching Down: Targeting Your Audience 21:19 Understanding Your Ideal Client 22:27 Effective Market Research Strategies 23:07 Crafting Specific and Impactful Messaging 27:30 Visibility: The Catalyst for Success 30:07 Taking Action and Embracing Opportunities 36:14 Conclusion  QUOTABLES: “Visibility is not the byproduct of success, it's not the byproduct of launching a podcast, or getting people to listen to episodes, or even being featured on podcasts. It's the literal catalyst of all of them.” - Julie Solomon  “So often we wanna build an offer and build a brand about something sparkly that someone else is doing or that we want to do in the future. But that's where you missed the mark.” - Stefanie Gass GUEST RESOURCES: You can listen to Stefanie's Podcast Online Business for Christian Women Listen to Stefanie's Episode of The Influencer Podcast RESOURCES: [STOP SELLING LIKE IT'S 2020] If you're a coach or service provider who can't get past $5K–$10K/months and still piecing sales and messaging together manually—this is for you. Join me for this June for a LIVE, free training that shows you how to fix the messaging and positioning gaps keeping you stuck. The Revenue Accelerator is how you scale smarter. [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

Every delay in responding to a lead chips away at trust and interest. Businesses pour time and money into attracting attention, only to lose people in the silence that follows. Whether it's a missed message or a clunky follow-up process, those small gaps add up fast. In a world where everyone expects immediate replies, even a few hours of delay can feel like being ignored. It's not just about speed—it's about showing up when people are still paying attention. Chris Brisson is the founder behind Call Loop and Salesmsg, two platforms that have reshaped how businesses use SMS to connect with customers. With years of experience in communication tech, he's focused on making messaging fast, personal, and scalable. Today, he introduces the “textizing” framework—four stages: capture, connect, convert, and care—all built around strategic texting. He explains how businesses can ditch clunky emails and use direct, timely messages to boost engagement. For Chris, the future of customer communication is simple: meet people where they already are—their phones. Stay tuned! Resources: One SMS platform for your entire company:‍ 2-way texting, SMS marketing, calling, & more Follow Chris Brisson on Facebook Connect with Chris Brisson on LinkedIn

B2B CMOs know positioning matters—but too often, it vanishes when sales starts talking.   In this episode, positioning guru April Dunford pulls back the curtain on the disconnect between marketing and sales and shares exactly how to build a sales pitch that wins. Drawing from her book Sales Pitch and decades of experience, April shares a battle-tested framework for building pitches that set the context, overcome indecision, and spotlight your unique value—without overwhelming buyers or falling into feature hell.  Key Mistakes:  Mistake #1: Treating positioning as marketing-only  Mistake #2: Assuming sales will “get it” if you hand them positioning docs  Mistake #3: Building sales pitches without a clear, compelling structure In this episode: Why positioning is the starting point for every winning pitch  How marketing can frame the problem so sales doesn't chase the wrong story  Why leading with your company history stalls momentum  What smart pitch sequencing sounds like in action

Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life.   We're only sharing these episodes in the former Marketing Made Simple feed for a limited time! Catch them early every Monday by subscribing to the StoryBrand YouTube Channel or following Why That Worked wherever you listen to podcasts.   Now, enjoy this week's episode of Why That Worked!   --     In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don't say it clearly, it won't matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don't just have better products. They have better words. So how do you find the message that sticks?   In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate's viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!   Watch the Slate ad HERE for yourself.

Sometimes the best way to understand what's not working in when marketing your private practice is to see how others have fixed it.In this episode of Marketing Your Private Practice, Kathy shares three real-life messaging makeovers from a dietitian, a therapist and a coach  - all service providers - who refined what they say and how they say it. These examples -  from vague intros to clear, confident elevator pitches -  show you exactly what changes made their marketing more effective and attract more clients. If you've ever wondered how to talk about your services in a way that connects with the clients you want to help without listing off every certification or overloading people with options ... you'll take away valuable ideas from these transformations.In this episode, you'll learn:What made each “before” message confusing or forgettableHow clearer intros and elevator pitches made conversations easierWays to describe what you do so ideal clients recognize themselvesWhy simplifying services can actually help you stand outWhat happens when your message finally feels like youIf you learn best by example, this is the episode to listen to. You'll walk away with inspiration and insights you can apply to your own practice right away.

This weekend, the New York Times ran a piece titled Six Months Later, Democrats Are Still Searching for the Path Forward, and it was bleak. The lead quote came from Anat Shenker-Osorio, a favorite of this show, describing Democrats as sloths, snails, and most devastatingly, a deer in headlights. That last one feels accurate, especially when you look at the post-election breakdown from Catalist, a Democratic-aligned polling firm. We'll dive deeper into that next week with Michael Cohen, but the short version? The coalition looks grim.Democrats are losing ground, and it's not just because of Joe Biden or Kamala Harris. It's not just about the top of the ticket. It's structural. They don't have a message that resonates, and they don't have a coalition that can win. When you look at how the electorate has shifted since 2012 — through 2016, 2020, and now 2024 — the trend is clear. Wide swaths of the country keep moving right. This is not just a Trump story. This is a cultural shift.Politics Politics Politics is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.There are a few bright spots — like John Ossoff. The Atlanta suburbs are still trending blue, which gives him a strong base going into his re-election. But one candidate's survival isn't a strategy. The bigger problem is Democrats losing voters they used to count on, and then reacting like anthropologists studying a foreign culture. Take the new $20 million project codenamed SAM — “Speaking with American Men.” The plan is to understand what language appeals to young men online and then buy ad space in video games. I'm not kidding.I'll save you the $20 million. Want to understand American men? Go to a sports bar at lunch. Talk to the bartender. Watch what's on TV. It's going to be Capitals games, Commanders games, maybe Nationals if they're hot. Ask what name the bartender uses — Commanders or Redskins — and pay attention. That's a signal. Look around. You'll see a guy without sleeves. His name is Pat McAfee. He parlayed a Barstool podcast into a national show that's shaping how a huge swath of American men consume sports and culture.McAfee is the demographic. Not the man, but the space he occupies. You don't need to book him — in fact, don't. But understand what kind of guests are on his show. What they talk about. What they joke about. The cultural signals they send. Most aren't overtly political, but they skew conservative. They care about sports, performance, and authenticity. They aren't trying to be progressive heroes. They're just being themselves — and Democrats don't know how to speak to that.The real issue is that Democrats think everything is messaging. They believe their phrasing is so perfect, so tested, that if people just heard it the right way, it would work. But voters aren't lab rats. They're not waiting for the next DNC ad drop to form their opinions. They're watching comedians joke about trans athletes. They're laughing at jokes about liberal overreach. They're reacting to a world where Democrats are often cast as anti-fun and anti-speech. And white men — yes, still the overwhelming majority of this country — don't respond well to being told they're the problem from the start.So how do you reach them? Start by understanding who's already reaching them. Then think about what message would land quietly on a show like Pat McAfee's. Not what would stand out. What would blend in. That's the Rosetta Stone. Speak in a way that doesn't sound like a speech. Get out of your own head. Stop trying to convert — start trying to connect.And meanwhile, while Democrats strategize over lunch buffets at luxury hotels, Trump is climbing in the polls. The idea that he's getting “less popular” is just wrong. His lowest point was late April. Since then, his numbers have rebounded. His approval is hovering around 47 percent. That's good — especially for someone who normally lives in the 30s. Right now, more Americans think the country is on the right track under Trump than they ever did under Biden. The direction-of-the-country numbers are strong. For Trump. That's insane. And Democrats ignore it at their peril.They keep underestimating him. They keep assuming the messaging is enough. But Trump is talking about tax cuts for tips and overtime. Democrats are voting for them too — the Senate just passed a version 100 to 0. They know it polls well. They just don't want to say it out loud unless it's their version.Politics is about trust. And the Biden White House broke it. When it's he said, she said, voters side with the one who hasn't lied to them. That's Trump right now. And if Democrats want to change that, they've got to start being honest — not just with the public, but with themselves.Chapters00:00:00 - Intro00:01:44 - Democrat Rebranding Struggles00:26:16 - Update00:27:34 - US-EU Trade Talks and Consumer Confidence00:31:32 - Senate Republican Fiscal Concerns00:34:34 - Covid Vaccine Recommendations Pulled00:37:52 - Interview with Juliegrace Brufke01:04:15 - Wrap-up This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.politicspoliticspolitics.com/subscribe

What if a recession could actually help your business grow?Sounds bananas, right? But hear me out. In every economic downturn, some businesses thrive. And I believe yours can be one of them—if you position yourself as the expert people are desperately searching for right now.When budgets tighten, people get picky. They're not gambling on vague promises or “just one step ahead” service providers. They want someone who knows their stuff. That's where we come in.Here's how to capitalize on this moment—without burning out, selling out, or shouting into the void.Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.

Nancy is a Gen Alpha beauty content creator from Sydney known for her viral videos, including one that hit 7 million views. She shares beauty tips, skincare advice, and makeup tutorials while managing brand collabs and PR deals.Connect with Nancy!https://www.instagram.com/dear.jiayiiCHAPTERS:0:00 – Intro0:45 – Meet Nancy1:52 – Her content creation journey2:59 – How a 7M-view video changed everything4:33 – What keeps her motivated5:22 – Types of beauty content she makes5:42 – Andy asks for pimple tips6:02 – Where she gets content ideas6:29 – Reposting IG content to TikTok7:09 – Filming routine & content planning7:39 – Organizing video ideas8:15 – Post-graduation plans8:45 – How a drama inspired her to consider becoming a flight attendant9:34 – Fave K-pop groups like BTS10:18 – Why she's no longer into NewJeans10:59 – K-pop concerts she's attended11:56 – Andy's DPR Ian story13:09 – Her TikTok feed & fave creators13:55 – Makeup artist rates15:00 – Filming/editing workflow15:56 – Using AI voiceovers16:42 – Hobbies outside content creation16:52 – Weird DMs from older guys18:09 – Getting recognized in public18:39 – Meeting Felix's sister from Stray Kids19:51 – Fave Sydney spots & karaoke hangouts21:59 – Chinese language & family background23:48 – Thoughts on Jennie & Lisa's Coachella set25:10 – Marrying rich or becoming a housewife?25:39 – Flight attendant dreams at 2026:28 – Religion in Chinese culture27:03 – HSC & school subjects27:47 – Creating content while in high school28:36 – Other young creators in Sydney29:56 – Networking with local creators32:12 – High school friend group dynamics32:54 – Strict parents & curfews34:49 – Social media growth journey36:01 – Getting free PR products37:30 – $400 worth of free Temu stuff39:05 – Upcoming brand deals39:51 – Handling brand approvals41:26 – How she reached out for PR deals41:44 – Scoring an $800 paid PR gig42:15 – Negotiating video rates43:30 – Skin condition chat43:58 – Lightning Ridge trip stories44:48 – Differences between school and family friends46:10 – Being the only Gen Alpha creator in Sydney46:52 – Recent life lessons47:35 – Study routine & habits48:22 – Snapchat location sharing49:44 – Gen Alpha mental health & socials50:38 – Platforms Gen Alpha prefers50:59 – 743-day Snapchat streak51:57 – Messaging apps Gen Alpha uses52:41 – Why they avoid Facebook53:31 – YouTube content habits55:20 – 6-month personal goals55:53 – What content drives growth56:36 – Viral video stats57:27 – Fast vs slow viral growth on IG57:58 – Most viral content = tips58:37 – $800 post got 50k views59:22 – Studying other creators' strategies1:00:25 – Nancy's natural marketing skills1:01:09 – Why she avoids using her own voice1:02:05 – From hiding to showing her face1:02:53 – Handling hate comments1:03:59 – IG notification chaos1:05:02 – Connect with Nancy1:05:19 – Story behind her IG handle1:07:05 – Easter Show expenses1:07:47 – Casual job plans despite content creation1:08:33 – Getting recognized by mutuals1:10:05 – Clubbing content on socials1:10:33 – Thoughts on smoking, vaping, drugs1:12:59 – Dealing with shade from classmates1:14:57 – How she prepped for this podcast1:18:20 – Short attention span test1:20:08 – Andy's story about Felix's sister1:20:41 – Ice Bucket Challenge going viral again1:22:22 – Andy's celeb-connection story1:24:04 – Outro

In crowded markets, being different isn't enough. You have to communicate how you're different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don't say it clearly, it won't matter. Messaging that stands out starts with understanding what your audience hates about the current options and then owning the opposite. The brands that win don't just have better products. They have better words. So how do you find the message that sticks?   In this episode, Donald Miller and Kyle Reed unpack the viral product launch of Slate, a new affordable and customizable electric truck. They analyze the messaging strategy behind Slate's viral launch video, and how the brand positioned itself against high-priced vehicles with a fun, customer-focused message. Listen in and learn how to build a controlling idea that creates clarity and focuses on what customers really want.   --   Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!   Watch the Slate ad HERE for yourself.

I've been asked this question a lot lately…“Why didn't network marketing EXPLODE from the pandemic and recession, like so many expected? Why are we seeing declines instead of massive growth?”Let's get into it…There's no single reason — it's a combo of things. Yes, the pandemic created a surge for many companies in 2020–2021. But what people don't talk about is that growth was artificial.It was more of a sugar rush than it was sustainable momentum. People were home.They had more time.More stimulus checks.Ecommerce in general saw record-breaking numbers.But then what happened?Life returned to “normal,” attention spans shrank, wallets tightened, and expectations changed.Here's what I believe are the top reasons we've seen double-digit declines across many product-based companies:1. Artificial Pandemic BumpMany companies grew from a moment, not a movement. Growth wasn't built on deep belief or long-term behavior—it was built on convenience and timing.2. Lack of InnovationA lot of companies got lazy during the good times. They stopped innovating. Compensation plans didn't evolve. Products didn't stay ahead of the curve. Messaging got stale. And when consumer priorities shifted, companies weren't ready. This is a GENERALIZATION. I know many of you did evolve.3. We're in the “Options Era”Let's say someone used to buy 100 things. Now their budget forces them to cut back. 10–30% of those go first. Did your product make the cut?Uber. Airbnb. Affiliate. Creator economy. Ecom dropshipping. All legit options now. If we don't create real, unique value, we lose.Those options weren't avail in 2008.4. Poor Customer RetentionMost companies still don't do a great job reselling the customer after the sale. The fortune isn't just in the follow-up—it's in the retention experience.5. False ExpectationsPeople heard “work from home” and thought “easy income.” They weren't ready for rejection, consistency, and leadership development. So they quit early.Lazy on Leadership DevelopmentWe stopped developing leaders because it was so easy!Companies and leaders have been back in the trenches. Some for the last 2 years but you don't just plant a seed and expect a tree to grow the next day. It takes time to see the fruits of your labor. We are starting to see some of those results already and we will continue to see more. This is the WEEDING out season.Listen up—go to www.rankandbanksystem.com right now. Why? Because if your network marketing check isn't where you want it, this is the fix. It's my 30-day Rank & Bank System—daily trainings from me, daily challenges that actually move the needle, and accountability that keeps you in the game. Here's the kicker: it's got a 100% money-back guarantee. You follow the system, show up for 30 days, and if your check doesn't grow, you pay nothing. Zero risk. Most programs drown you in fluff—this one's built to get you results fast, without the overwhelm. I've taken people from $400 a month to millions (not normal but possible) with this exact framework. You've got nothing to lose and everything to gain—go to www.rankandbanksystem.com and lock it in before you miss out. Let's make your bank account match your hustle.

If your content isn't converting, it's easy to assume you simply need MORE of it. More posts equals more website traffic, right? Not necessarily. In this episode, Emma challenges the common “just post more” advice and makes a compelling case for posting better instead of posting more. In fact, what many brands really need is clearer messaging, not a heavier posting schedule. Drawing from her 10+ years of experience, Emma breaks down why quality trumps quantity when it comes to conversion, and how a single, well-crafted post can often do more than a week's worth of filler content. You'll hear what kind of content actually moves people from follower to buyer, and how to make sure your message lands with the right people. If you've been feeling stuck, scattered, or just unsure why your content isn't converting, this episode might be the reset you need. Listen in as Emma explains: How one powerful post can turn a viewer into a buyer The ideal minimum posting cadence for consistent growth What to fix first if your content isn't converting And so much more!   Connect with Ninety Five Media: Website Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call

Want to grow faster without hiring expensive consultants? In this episode, I share 3 exact ChatGPT prompts I personally use to clarify my brand, create scroll-stopping copy, and boost conversions. These prompts have helped me refine Glōci's messaging, set better goals, and lock in marketing that works. Tune in to find out how to get these prompts copied and pasted straight to your DMs! Check out our Sponsors: Brevo - Meet the all-in-one marketing and CRM platform for your business. Get started free or save 50% for 3 months with code HAPPY at brevo.com/happy Airbnb - Start making money by listing your home on Airbnb with an experienced Co-host, find a co-host at airbnb.com/host Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at shopify.com/happy The RealReal - Buy and sell luxury clothing, bags, and more on The RealReal. Get $25 off your first purchase when you go to therealreal.com/happy HIGHLIGHTS The biggest glōci sale of the year!  The 3 exact prompts I use to clarify my brands and grow faster. How I rewrite taglines and elevator pitches using ChatGPT. The copywriting prompt I use for scroll-stopping hooks and headlines. Why opt-ins matter more than ever in a post-algorithm world. RESOURCES Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci

Your visuals are sexy, your brand is polished—but your DMs are a ghost town. Why? Because you skipped the part that actually makes people care: your messaging.  Today we're getting into a one-on-one level course for what is messaging strategy. It's a bit of a buzz word, but what does messaging strategy even really mean? So this episode is for those of you in the back of the class that want to raise your hand and ask this question, but feel kind of dumb doing it because everyone in the online space somehow knows everything about messaging. 'cause they're like, work on your messaging, work on your messaging, and you're thinking, okay... but can you define it for me?So if you are that person who wants to dig into your messaging but doesn't really know what messaging or messaging strategy is, this is gonna be your no-shame breakdown, so we can really get on the same level as what that means. You'll learn today: What brand messaging really is (and what it's not) The 3 messaging mistakes that are quietly sabotaging your businessWhy your visuals mean nothing without the verbal brand to match How strong messaging makes sales easier, marketing more fun, and copywriting a total breezeA behind-the-scenes look at my signature offer, The Brief, and how it gives entrepreneurs the copy foundation they've been cravingReady to Craft Messaging That Converts and Connects? Work with me 1:1 in The Brief — your done-for-you brand messaging deck that unlocks clarity, connection, and conversion. Grab all the juicy details + examples HERENot quite ready for the full deep dive? Take my quiz: What's Your Messaging Superpower? 4 Examples of What You Get With The Brief 1:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/671a2edc60c1310096562e2d/1729769187976/The+Brief+-+Initium.pdf2:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6731e5ba6a242b0c2012cd23/1731323329905/The+Brief+-++Slink+Through+Strength+%281%29.pdf3:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6784ee80fb1eef6d35c92a4e/1736765064285/The+Brief+-++ReplicAIDE+.pdf4:https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/67c06b3b27057e409bd8bb7d/1740663617125/The+Brief+-+Whale+Hello.pdfFeeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint

Send us a textMake summer your donor loyalty season, and set the stage for a better-funded fall.The summer slowdown doesn't have to mean lost momentum. It's the perfect time to deepen donor relationships and build long-term support.Join Jena as she lays out a practical, month-by-month plan to strengthen donor retention through the summer stretch. With donor attention divided and inboxes quiet, small, intentional touches now can lead to a more resilient, generous fall.You'll discover: ✅ Segmentation strategies (with or without a CRM) ✅ A clear June to August retention roadmap ✅ Tactical ideas for acknowledgments, gratitude, and monthly asks ✅ Messaging tips to re-engage first-time, lapsed, and recurring donorsWhether you're just getting started or refining your stewardship strategy, this episode is your playbook for making summer count.

Who Really Runs Hollywood? Crime & Soulless Messaging w/ Counterculture Mom Tina Griffin - SarahWestall.com

Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of World Innovators, and how those lessons continue to shape the way she approaches marketing today. From falling for perfect pitches that didn't deliver, to understanding the emotional weight of skepticism, Donna shares how trust is slowly earned—but easily lost.Listeners will walk away with:A deeper understanding of why trust is so difficult to establish in B2BHow inconsistent branding, shallow messaging, and automation have chipped away at confidencePractical steps to rebuild trust through consistent branding, emotional relevance, and careful use of AI toolsIf you're an industrial marketer, a business owner, or a lean marketing team looking to stand out in a noisy marketplace, this episode will give you both insight and action.

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you doing great work but still feel like your agency's stuck in neutral? The truth is, talent alone doesn't scale a business. In this episode our guest, Stephen Woessner—author, agency growth strategist, and founder of Predictive ROI—reveals why most agencies hit a ceiling... and how to break through with a smarter, more strategic approach. From developing a true methodology to showing up with content that teaches, we dive into what's working now (and what's not) when it comes to agency growth, client expectations, and scaling with intention. If you've ever relied a little too heavily on referrals, be unsure of your niche, or found yourself winging it without a real system—this one's for you. Tune in to learn how to enhance your agency's approach to attracting clients and scaling your business! Stephen Woessner is the founder of Predictive ROI, an agency that helps clients build predictable and repeatable ROI so they can focus on doing the work they love alongside clients they choose. With over 30 years of experience, including a six-year stint in academia, Stephen discusses what's working right now to get more leads, why getting specific is vital for agencies, and why the journey to scaling your journey requires patience, as well as methodology. Stephen also hosts the "Onward Nation" and "Sell with Authority" podcasts and is the bestselling author of five books, including his latest, “Sell With Authority". In this episode, we'll discuss: Why you should be ridiculously specific. Developing a true methodology to showcase your process. How a softer approach can lead to bigger wins. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. The Power of Specificity (and Content That Teaches) Stephen has had a long career in the agency world, starting thirty years ago, before ROI was a thing, and working alongside agencies and consultants — teaching them how to build their authority within the markets they serve. He worked six-years in academia while also sharing his knowledge in his first books on Viral Social Networking and SEO. The expertise shared in these books got him requests to work as a consultant for different businesses, which led to him starting his own agency in 2009. At his agency, Stephen commonly works with agencies and consultants that are going about sales and new business development in the least effective, most painful way possible. In fifteen years, he's seen a lot in the business and now brings his own perspective on what's currently working in the agency space. According to him, success comes from being ridiculously specific—about who you serve, what you offer, and how you market it. It's not about flashy gimmicks or one-size-fits-all strategies. Agencies that clearly communicate their expertise and share their knowledge generously (even for free!) are the ones building long-term trust. With the many AI tools available for marketers nowadays, there just isn't a valid excuse for not putting your own content out there to attract clients with valuable tips that show your expertise. These should be small, actionable pieces that solve real problems. That kind of generosity leads to high-quality leads who already trust you by the time they reach out. While the tools might not be polished yet, they show just how easy it is now to create content and show up consistently. The key is that agencies need to be intentional, have a point of view, know their clients' real pain points and speak to them clearly. Raise the Bar or Get Left Behind Today's clients are smart. They're looking for specialized, strategic partners—not generalists who throw spaghetti at the wall. Agencies that develop a true methodology, a real system for delivering results, stand out. It's not just about the work—it's about the process behind it. Simply put, a solid methodology builds trust. It shows prospects that you know what you're doing and that you've done it before. And yes, it's a big part of what makes an agency sellable down the road. If you're familiar with games like “Age of Empires,” the process of building your methodology will be a lot like starting scrappy in the stone age—just you, maybe a freelancer or two. But as you gather resources (aka leads, a team, and tools) and build systems (onboarding, sales, and delivery processes), you level up. The methodology evolves as you grow—and mastering each stage is what gets you to the next one. The path to growth requires structure, clarity, and an intentional approach. If you're still winging it with no repeatable system in place it might be time to rethink the game plan. How a Softer Approach Can Lead to Bigger Wins Other than a methodology, the journey to the top will also require patience. Scaling an agency is rarely instantaneous and each stage of development comes with its own challenges and learning experiences. Agencies at various levels of growth face unique challenges, and the aspiration to leap from a level two to level thirty-seven—is just unrealistic. You need to experience the wins and losses that truly gives you the expertise to sustain growth and learn to appreciate that they've prepared you for the next challenges and goals. Jason was actually confronted with this lesson while preparing for his latest event, which although did eventually sell out, but did so much more slowly than he would've liked. In the end, the team made the decision to stop being pushy about promoting the event and instead try to be more inviting. A pushy attitude will likely be met with resistance. Instead, a gentle nudge or an invitation to explore creates a sense of curiosity and openness. By reframing the conversation from one of pressure to one of invitation, he was able to build trust and rapport. People are more likely to engage when they feel they have the autonomy to make choices without feeling coerced. This is the same principle that drives successful business generation. Instead of being pushy, make sure you're sharing case studies, insights, or even hosting webinars that allow prospects to learn and engage with the agency's expertise. Trust that you're offering great value that resonates with the target audience, encouraging your audience to lean in and explore further, rather than overwhelming them with hard sells. Creating Content That Draws the Right Clients In So what is the type of content agencies should be creating to get prospects to lean in? The first thing that may make you feel like you're screaming into the void is trying to attract just any client who can sign a check. Successful companies have shown that focusing on a select group of high-performing clients can lead to tremendous success. This does not mean that if you start to work with plumbers you'll have to work with that niche in perpetuity. A niche can also be a specific problem you solve or an area you serve, not just an industry. When you focus on "right fit" clients, you'll attract people you genuinely enjoy working with who choose to stay with your business long-term. When agency owners narrow their focus, they can tailor their offerings to meet the unique needs of their chosen niche. This not only enhances the quality of service but also simplifies the content creation process. Once the target audience is identified, agencies can generate relevant and engaging content that addresses the specific problems and pain points of their clients. At this point, you can focus on sharing content that makes a lasting impression. By providing valuable information upfront, you'll no doubt capture the attention of potential clients and build credibility. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Ever opened up a blank doc and spit out copy filled with buzzwords, vague benefits, or even nothing at all? Tamara and Daniel are here to help fix messaging woes. Good messaging can be hard to find—it's important to remember that the best messaging is a middle ground: it's not too fluffy, not too emotional, and not too technical or dry. Tamara walks us through the value-benefit feature (VBF) to show us the three steps to crafting the right message.  If you're looking to sharpen your messaging and copy skills, this is the episode for YOU…and it's short and sweet. ⌛ Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at ⁠Skedsocial.com Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Do you ever get that gut-punch feeling when some bro marketer suddenly “finds his zone of genius” and lands clients left and right... meanwhile you've got actual results, actual experience, maybe even a degree (or three), and your inbox is quieter than a library on a Friday night?Same. And I've had enough.Let's talk about why the flashy fakes keep winning—and what we, the real experts, can do about it.Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.

Send us a textFREE MARKETING AUDIT: MavenMarketingAudit.comOur Website: https://frankandmaven.com/Instagram: https://www.instagram.com/frankandmavenmarketing/TikTok: https://www.tiktok.com/@frankandmavenTwitter: https://twitter.com/frankandmavenLinkedIn: https://www.linkedin.com/company/frank-and-maven/Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyEpisodes Mentioned In This Podcast:How to Avoid Costly Mistakes and Be More Memorable - https://www.youtube.com/watch?v=v9YvEydjKNoHow to Get Your Customers to Take Action - https://www.youtube.com/watch?v=0Qs1oEARkn4Is Digital or Traditional Advertising Better? And Does Geofencing Work? - https://www.youtube.com/watch?v=oP1s6uE1TfIWith Word-of-Mouth Referrals, Do You Even Need Advertising? - Maven Marketing Podcast - https://www.youtube.com/watch?v=f8WMbctIAiIHow To Close More Sales with Messaging & Math - https://www.youtube.com/watch?v=srVNpvUbYqEShould You Use Billboards? The Powers and Pitfalls to Remember - https://www.youtube.com/watch?v=jcv7b21R3RMHow to Rank Higher on Google: What You Need to Know About SEO - Part 1 - https://www.youtube.com/watch?v=Mre_OSDbQDsHow to Rank Higher on Google: What You Need to Know About SEO - Part 2 - https://www.youtube.com/watch?v=A8tz9xjzv5MHow to Recruit Amazing Employees - https://www.youtube.com/watch?v=0EmNOri9InUWhat To Do When You Get A Bad Review - https://www.youtube.com/watch?v=fPcZECz4I9IHow To Make Your TV & Radio Ads Stand Out - https://www.youtube.com/watch?v=yu8LW9ip7CoHow to Build a Tribe of Extremely Loyal Customers - https://www.youtube.com/watch?v=t2uwHg8Y6HgIs Email Marketing Your Most Powerful Sales Tool? - https://www.youtube.com/watch?v=6BxuRAZo8S412 Skills You Need to Close More Sales (Part 1) - https://www.youtube.com/watch?v=_uN8YhoklEc12 Skills You Need to Close More Sales (Part 2) - https://www.youtube.com/watch?v=mU2t40uAndwAre You Missing the Boat with AI in Your Marketing? - https://www.youtube.com/watch?v=X6xnlHUqpXsShould You Move Your TV Budget to YouTube? - https://www.youtube.com/watch?v=--FxA5zi_HsHow To Get The Best Deal on TV & Radio Advertising (Part 1) - https://www.youtube.com/watch?v=ZqPBmo_9CX0How To Get The Best Deal on TV & Radio Advertising (Part 2) - https://www.youtube.com/watch?v=rCqsJcfwAyQHow to Build an Incredible Business with your Spouse (ft. Randy & Dee Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

In a recent episode of the Building Better Developers podcast, Rob Broadhead and Michael Meloche explore the value of a business tune-up—a mid-year check-in designed to help business owners realign with their goals, improve operations, and reduce waste. Whether your business is thriving or simply coasting, regular evaluations can uncover blind spots, highlight new opportunities, and help you operate more effectively. What Is a Business Tune-Up? Rob Broadhead describes a business tune-up as a strategic assessment of your company's core elements—from technology and marketing to compliance and overall alignment with your mission. It's not just about checking sales metrics. It's about asking: Are we still aligned with our mission? Is our customer experience consistent and strong? Are we positioned for sustainable growth? This type of review should happen at least once or twice a year and can often be completed in 30 minutes or less. Business Tune-Up Step 1: Review Your Website and Messaging Your website is often a potential customer's first interaction with your business. Rob recommends reviewing: Site functionality and uptime Messaging and value proposition Blog content freshness Design consistency and branding Walk through your website as if you were a first-time visitor. Does it clearly explain what you do? Are there outdated blog posts or confusing navigation paths? Business Tune-Up Step 2: Audit Subscriptions and Expenses Michael Meloche shares how he routinely reviews business expenses to identify unnecessary costs and expired tools. He recommends: Reviewing all active services and tools Identifying subscriptions no longer in use Evaluating recurring expenses for ROI Many businesses waste hundreds or even thousands per year on forgotten tools. This step alone can have an immediate financial impact. Business Tune-Up Step 3: Adjust for Growth and Scale If your business is growing, your infrastructure should grow with it. Michael emphasizes reviewing internal workflows and team bandwidth to determine if: It's time to hire additional help or virtual assistants Agile practices and documentation need improvement Your current tools can be consolidated or upgraded Rob notes that as businesses grow, systems that worked early on can quickly become limiting. Simplifying and integrating tools may offer greater efficiency and ROI. Business Tune-Up Step 4: Check for Compliance and Security Staying compliant is essential, especially in regulated industries like healthcare, finance, and technology. Your compliance check should include: Reviewing certifications and licenses Verifying software updates and security patches Staying informed on new industry regulations Neglecting updates or certifications can lead to legal issues or vulnerabilities. Keeping up with best practices ensures stability and avoids disruptions. Business Tune-Up Step 5: Refresh Marketing and Outreach Marketing is often neglected during busy periods, but it shouldn't be. Key areas to review: Campaign performance (email, PPC, content) Social media presence and engagement Follow-up processes for leads Marketing funnels and conversion paths Michael reminds listeners that maintaining an active presence—even in slower seasons—can generate new leads and keep your brand top of mind. Episode Challenge: Complete a 30-Minute Business Tune-Up Rob concludes the episode with a simple but impactful challenge: Take 15 to 30 minutes this week to perform a business tune-up. Review your website, marketing, expenses, workflows, and compliance. Even small improvements can generate new opportunities, cut costs, or increase performance. Stay Connected We want to hear from you. Whether you've completed a business tune-up or have questions about how to start, reach out: Email: info@develpreneur.com X (formerly Twitter): @develpreneur YouTube: Developer Podcast Channel LinkedIn: https://www.linkedin.com/company/develpreneur/ Final Thoughts A business tune-up doesn't require massive changes, but it can drive significant results. Taking a step back helps ensure that your tools, team, and tactics support your long-term vision. Use this moment to clean up, recalibrate, and prepare for the next growth phase. Additional Resources Reflect on How To Become More Effective, Then Tune And Adjust A Solid Restart – Stop, Plan, Reset, Go Habit Review for Developers: Boost Productivity and Build Better Workflows Building Better Businesses – With Bonus Content

Sales teams keep losing deals not because of product—it's how they frame value. Messaging expert Tim Riesterer shares research-backed insights on how today's B2B buyers make decisions, and how CEOs can guide their teams to win more by reducing risk and aligning with real buying behavior.Connect with Tim Riestererhttps://www.linkedin.com/in/tim-riesterer/Learn more about Tim's Podcast, The Emblazers Show here https://www.emblazegrowth.com/podcastConnect with Alice Heimanhttps://www.linkedin.com/in/aliceheiman/https://www.linkedin.com/company/alice-heiman-llc/

Your coaching business doesn't need more hustle—it needs better messaging. In this powerful episode of the Grow Your Life Podcast, Jeremiah Krakowski breaks down the #1 reason why most coaches, mentors, and course creators struggle to attract clients and grow: unclear, inconsistent messaging. Tune in to discover: ✅ What “messaging” really means beyond logos and branding ✅ How to turn skeptical strangers into paying clients through trust ✅ Why overthinking and perfectionism are sabotaging your sales ✅ The role your tone, body language, and nervous system play in marketing ✅ How to enter a relaxed, confident state that boosts conversions ✅ The exact AI tools Jeremiah uses to write sales copy and emails that convert Jeremiah shares personal lessons from his 22-year journey, insights from coaching 7-figure entrepreneurs and beginners alike, and how you can simplify your content, emails, ads, and offers to actually connect with your audience. Whether you're just starting out or scaling a coaching empire, this episode will help you get out of your head and into the heart of your business.

Welcome to Episode 200 of the How I Do Content Podcast! Two hundred episodes.Most podcasts don't even make it past episode 10.It's been 200 episodes of me showing up to this mic, dropping Dumbledore-level strategy and sharing what's hot on my heart in the hope it helps you to embrace your unique blend of magic and do business in a way that works for YOU.And you know what's wild?When I go back and listen to past episodes (usually while I'm repurposing them into fresh content, because... duh, strategy), I realise how relevant they still are.So in today's 200th episode, I'm going into the vault and pulling out five of the biggest marketing and messaging lessons from some of your most-listened-to solo episodes.The ones that built my business, sold out my offers, and helped clients go from “what do I even say?” to “holy shit, I'm booked out.”So for the 200th time – let's dive in.My gift to you loyal listeners.Watch my new 12-minute mini-training “Make Your Offer the One” to help you shift your offer from nice-to-have to need-this-now!If you're ready to sharpen your message and make your offer the one your dream clients can't stop thinking about – you definitely want to tune in.Get instant access at https://thesocialbolt.com.au/the-one/ Want more?Watch my 13 minute One Offer, 5 Angles Mini Training at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au Background Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

British politics post-local elections resembles less a democracy in action and more a therapy session with occasional shouting. In this episode of Mid-Atlantic, the panel tears into the latest electoral results, with Reform UK bulldozing their way through local councils, Labour sleepwalking through governance, and the Tories doing their best impression of a political hospice.Dave Smith kicks things off with a cold, hard look at Reform UK's momentum. With council control and a surprise mayoral win in Lincolnshire, Reform is no longer on the fringes. Smith calls them a “galvanising force for the working class,” prompting an awkward reckoning from the left. Labour, once the natural home for these voters, is now seen as distant, managerial, and uninspiring. Steve O'Neill admits his past support for Labour's “do nothing and hope” Ming vase strategy was misplaced—an understatement.Tonye Altrade and Leah Brown grapple with Labour's post-landslide hangover. Starmer's white paper on immigration is dissected not just for its policies but for the gaping hole where vision should be. It's tough to sell a national direction when no one can tell what lane you're driving in. Leah Brown underlines the real crisis: Labour may be governing, but Reform is winning the emotional war by peddling a message of hope, however dubious the details.The Tories, according to Brown, are in survival mode. Talk of new leadership is already swirling, with Kemi Badenoch eyed as the phoenix to rise from electoral ashes. But internal division and reformist flirtations risk turning the party into political mulch. Meanwhile, the Lib Dems are cheerfully slicing up the Tory carcass in the South West and beyond. Steve O'Neill calls it “vibes-based campaigning,” and frankly, it's working. While Reform is tapping into disillusionment and Labour fumbles the bag it just won, the Lib Dems are slowly, quietly positioning themselves as the adults in the room—if only anyone knew who Ed Davey was.5 Quotes from the Episode“It's still like being crowned the tallest dwarf.” – on Lib Dems' electoral wins.“Populism doesn't equate to good governance.” – Leah Brown“Labour basically ran on being ‘not the Tories'. Now Reform is running on being ‘not Labour'.” – Dave Smith“Starmer behind a lectern won't fix Britain's sinking ship. He needs to be laying bricks on a building site.” – Royfield Brown“We knew what the last Tory government said it stood for. I have no idea what this one does.” – Steve O'Neill Hosted on Acast. See acast.com/privacy for more information.

Send us a textIs starting ‘the funding uncertainty' conversation early, “crying wolf,” or leading with honesty and foresight?Nonprofit leaders are walking a tightrope between transparency and alarm. In this episode, Jena unpacks how smart donor communications and strong donor relationships can build donor trust, even in the face of uncertain nonprofit funding. Join us for a deep dive into the dilemma of when to talk to donors about funding shifts and possible impacts.  Jena shares a middle path for messaging that balances preparedness with calm, and offers four tactical mindsets and tools to keep your community engaged, well before challenges intensify.Discover why:The timing of donor messaging is a strategic decision, not a gamble.Early, scenario-based updates build trust more effectively than last-minute alerts.Share what you do know, name your values, and make small, meaningful asks.Fundraising is about community; don't let crises be your only cue to connect.Chapters00:00. Navigating Fragility in Nonprofits03:14.  Communicating with Donors: Timing and Transparency06:10.  Building Trust Before CrisisWhat makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals?Easy to customize, available in multiple languages and currencies, and supported by leading payment processors (Stripe and PayPal), Donorbox's nonprofit fundraising solution is used by 100,000+ global organizations and individuals. From animal rescue to schools, places of worship, and research groups, nonprofits use Donorbox to raise more funds, manage donors efficiently, and make a bigger impact.Discover how Donorbox can help you help others! The Nonprofit Podcast and a wealth of nonprofit leadership tutorials,  expert advice, tips, and tactics are available on the Donorbox YouTube channel. Subscribe today and never miss an episode: 

Original Air Date 6/4/2022 Today we take a look at some of the obvious steps we need to take to reduce gun violence in the United States, debunk some of the favored propaganda supporting unfettered gun ownership and explore the origins of how Gun Culture™ was invented by corporations as the frontier era need for guns began to vanish pushing them to convert guns from tools that were needed but not loved into items that were loved though no longer needed. Be part of the show! Leave us a message or text at 202-999-3991 or email Jay@BestOfTheLeft.com Full Show Notes | Transcript BestOfTheLeft.com/Support (Members Get Bonus Shows + No Ads!) Use our links to shop Bookshop.org and Libro.fm for a non-evil book and audiobook purchasing experience! Join our Discord community! SHOW NOTES Ch. 1: Igor Volsky on Ending Gun Violence - CounterSpin - Air Date 5-27-22 Ch. 2: NRA's "Good Guy With A Gun" Theory Failed In Real Time In Uvalde - All In with Chris Hayes - Air Date 5-27-22 Ch. 3: Jordan Klepper Debunks The "Good Guy with a Gun" Argument - The Daily Show - Air Date 12-11-15 Ch. 4: The Second Amendment Isn't About Killing Politicians or Overthrowing Democracy - The Thom Hartmann Program - Air Date 5-31-22 Ch. 5: Supreme Court Justice Warren Burger speaking to Charlayne Hunter-Gault - PBS NewsHour - Air Date 12-16-1991 Ch. 6: How the Gun Industry Used Marketing to Change a Culture - Letters and Politics - Air Date 8-7-19 Ch. 7: Mass Shootings: American Exceptionalism of the Worst Kind - Breaking the Sound Barrier by Amy Goodman - Air Date 5-26-22 SHOW IMAGE: Description: A pencil sketch of a larger-than-life hand gun on the shoulders of a weary man, in the image of Jesus carrying the cross. He stands in a pool of red blood. Credit: “Gun Culture” by Christopher Dombres, Flickr | Public Domain | Changes: Cropped   Produced by Jay! Tomlinson Listen Anywhere! BestOfTheLeft.com/Listen Listen Anywhere!

ABOUT THIS EPISODE: In this episode, I'm joined by my friend and messaging expert Brandon Lucero for a powerful deep-dive into what really makes content convert. We go beyond surface-level strategies and into the psychology of messaging that drives demand—without relying on hype or constant how-to posts. Brandon breaks down his three levels of trust that every business needs to build with its audience, and how to shift from over-teaching to creating true resonance and relevance. We talk about how to stop overwhelming your audience, the difference between encyclopedic content and TED Talk-level impact, and why self-identifying content is one of the most effective ways to generate demand before ever mentioning your offer. Brandon also shares practical examples of how to structure your messaging, content, and even Reels to attract aligned clients who are ready to buy—not just engage. If you're ready to stop chasing attention and start creating true connections and conversions, this episode is a must-listen! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:41 Meet Brandon Lucero: Messaging Expert 01:41 The Importance of Messaging in Business 03:06 Understanding Effective Communication 05:46 Levels of Trust in Messaging 10:16 Creating Hyper-Relevant Content 13:30 Building Deep Connections Through Storytelling 15:33 Practical Tips for Top of Funnel Engagement 17:33 Creating Engaging Content Quickly 17:59 The Importance of Specificity in Communication 19:00 Building a Content Ecosystem 20:56 Balancing Connection and Call to Action 22:24 Self-Identifying Content and Trust Building 26:52 Effective Webinar Strategies 28:33 Current Trends and Overused Messaging 32:23 Conclusion QUOTABLES: “   Yes, information's important. Intellect is important. Using your expertise to really showcase and break down processes in a logical way that is digestible for someone to understand is important, but that doesn't always lead to a sale. In fact, a lot of times that can kind of put you in the friend zone where people are engaging with your content. Maybe they find you valuable. They find you inspiring, they think that you're really smart, but they're not buying from you.” - Julie Solomon  “   When it comes to information, I always talk about teaching concepts. Don't teach them how to actually do something, but what's the concept they need to learn? And then if you follow it up with like a metaphor or analogy or something like that, now the brain automatically goes, oh, that makes sense. I get that” - Brandon Lucero GUEST RESOURCES: Brandon Lucero @iambrandonlucero The New Generation Entrepreneur RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month. [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

Balancing global brand consistency with local market relevance. Nataly Kelly, CMO of Zappi and co-author of "Brand Global, Adapt Local," shares strategies for encoding brand voice across markets. She explains how AI tools can maintain brand integrity while adapting to cultural nuances, and why the increasing global connectivity of consumers demands stronger alignment between global messaging and local execution.Show NotesConnect With: Nataly Kelly: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the 8 AM hour, Larry O’Connor and Julie Gunlock discussed: WMAL GUEST:J. CHRISTIAN ADAMS (President & General Counsel, Public Interest Legal Foundation) on threats made against Pennsylvania Trump voters Pete Buttigieg give the message of “illegal aliens aren’t criminals” — in this case referring to Kilmar Abrego Garcia, a literal MS-13 terrorist. WMAL GUEST: MOLLIE HEMINGWAY (Editor-in-Chief, The Federalist) on the media coverup of Biden’s cognitive decline Transgender track "star" AB Hernandez gets heckled by parents after obliterating the female competition at California state semifinal prelims Transgender athlete dominates CIF track and field events; California high schools take 'stand' Where to find more about WMAL's morning show: Follow podcasts on Apple, Audible and Spotify Follow WMAL's "O'Connor and Company" on X: @WMALDC, @LarryOConnor, @JGunlock, @PatricePinkfile, and @HeatherHunterDC Facebook: WMALDC and Larry O'Connor Instagram: WMALDC Website: wmal.com/oconnor-company Episode: Wednesday, May 14, 2025 / 8 AM HourSee omnystudio.com/listener for privacy information.

Tariffs are making headlines and impacting bottom lines—and everyone is wondering how to talk about them without sparking fear (or whether to talk about them at all). In this episode, Emma breaks down how to talk about tariffs on social media with clarity, transparency, and strategic calm. Whether you're a product-based brand facing rising costs or a service-based business wondering how to support your clients, this conversation will help you navigate the uncertainty without sounding alarmist. You'll learn how to reframe the conversation, build trust through honesty, and even use the moment to strengthen your community and drive thoughtful sales. From messaging angles to campaign ideas like “anti-tariff sales,” Emma shares actionable ways to meet the moment head-on—without losing your audience's confidence. Because when the market shifts, your power lies in how you respond. Listen in as Emma explains: How to communicate urgency without resorting to fear-based messaging Why honest content builds deeper trust (and often drives more sales) Specific campaign ideas to address tariff changes in a thoughtful way And much, much more!   Connect with Ninety Five Media: Website   Instagram  Need Support with Your Podcast? We've got you covered  Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand:   strategyintensivecall.co   Book a call to explore our social media management services for your business! ninetyfivemedia.co/book-a-call  Start posting consistently by scheduling out your content in advance! Use Ninety Five Media's favorite tool, Later.com, to experience how easy this gets to be: http://try.later.com/ninetyfivemedia

Let's be real: your offer can be life-changing, your messaging can be tight, and people can tell you they love your work—but when it comes time to buy? Crickets.I've seen it over and over again (and yep, I've been there too).Here's what's really going on: you're saying the right thing… to the wrong person… in the wrong place.That's why I keep coming back to something Eugene Schwartz laid out back in 1966. It's called the Customer Awareness Spectrum, and it's the foundation for how I help clients inside the Expert Up Club—and in my one-on-one work—create marketing that actually moves people.Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.

Creating messaging that resonates with older adults, care partners, and influencers is a critical yet often overlooked factor in the success of senior-focused technology. In this episode, SmartBug's Paul Schmidt is joined by AgeTech expert Tonia Speir and Senior Director of Copy Erin Hardy to explore the branding and messaging strategies that drive engagement and adoption in the AgeTech space.

CHALLENGE SPECIAL is ON!

For episode 122, we welcome back our friend, Liz Minnella! We talk about the current vibes of the democratic party, the significant changes they've made in the past four months, and Liz's PAC - Connect Forward. Liz is a mom of two toddlers, an advocate, fundraiser and Instagram demfluencer. She gained an audience on Instagram following the Fourth of July shooting in Highland Park by posting short actionable steps for fellow activists to take to advance gun violence prevention legislation and she helped lead the grassroots push to pass the IL Assault Weapons Ban. During the 2024 election cycle, she hit her stride organizing and activating everyday people to use their power and influence to make change. She founded Chicago Women for Harris and co-organized and MCd White Women: Answer the call, which broke Zoom with over 200,000 viewers. She served as the Finance Co-chair of Women for Harris and raised tens of millions of dollars for the Harris campaign. She held weekly Women Wednesdays for Harris Zoom calls and organized door knocking trips across the battleground states. Her work was featured in a front page article in the New York Times and on CNN in the days following the election. She is the founder of Connect Forward, which is a PAC dedicated to funding and facilitating a new media ecosystem of liberal voices.Connect with USS:* Substack* Instagram* TikTokThis episode was edited by Kevin Tanner. Learn more about him and his services here:* Website* Instagram Get full access to United SHE Stands at www.unitedshestands.com/subscribe

Join JJ Englert in this episode of 'This Week in NoCode + AI' where he sits down with Matt, CEO of Rapid Dev, to discuss the evolving landscape of AI and no-code development. Discover how agencies can adapt to new AI tools, the shifting focus from no-code to visual and vibe coding, and the impact of automation on businesses. Matt shares insights on leading a large development team through these changes, the cultural challenges of adopting new technologies, and the exciting future of AI-driven solutions. Stay tuned for expert advice on staying nimble and leveraging the best tools for client success.

The messaging app used by CBP and the White House faces continued security scrutiny. Hacktivists breach the airline used for U.S. deportation flights. The FBI warns that threat actors are exploiting outdated, unsupported routers. Education giant Pearson confirms a cyberattack. Researchers report exploitation of Windows Remote Management (WinRM) for stealthy lateral movement in Active Directory (AD) environments. A sophisticated email attack campaign uses malicious PDF invoices to deliver a cross-platform RAT. A zero-day vulnerability in SAP NetWeaver enables remote code execution. An Indiana health system reports a data breach affecting nearly 263,000 individuals. Our guest is Alex Cox, Director of Information Security at LastPass, discussing tax-related lures targeting refunds. AI empowers a murder victim to speak from beyond the grave.  Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Today we are joined by Alex Cox, Director of Information Security at LastPass, to discuss tax-related lures facing both tax preparation agencies and filers expecting refunds. Selected Reading On the state of modern Web Application Security (BrightTalk) Customs and Border Protection Confirms Its Use of Hacked Signal Clone TeleMessage  (Wired) Hackers hit deportation airline GlobalX, leak flight manifests, and leave an unsubtle message for "Donnie" Trump (Bitdefender) FBI Sounds Alarm on Rogue Cybercrime Services Targeting Obsolete Routers (infosecurity magazine) Education giant Pearson hit by cyberattack exposing customer data (Bleeping Computer) Hackers Using Windows Remote Management to Stealthily Navigate Active Directory Network (Cybersecurity News) Hackers Weaponizing PDF Invoices to Attack Windows, Linux & macOS Systems (Cybersecurity News) SAP Zero-Day Targeted Since January, Many Sectors Impacted (Security Week) Indiana Health System Notifies 263,000 of Oracle Hack (Bank of Infosecurity) A Judge Accepted AI Video Testimony From a Dead Man (404 Media) Share your feedback. We want to ensure that you are getting the most out of the podcast. Please take a few minutes to share your thoughts with us by completing our brief listener survey as we continually work to improve the show.  Want to hear your company in the show? You too can reach the most influential leaders and operators in the industry. Here's our media kit. Contact us at cyberwire@n2k.com to request more info. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours.  This week: It's Not the Lead Magnet—It's the Messaging

Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint

#388 What if your origin story isn't what wins clients — but your ability to solve their problems is? In this episode hosted by Brien Gearin, Jay Owen, founder of Business Builders and host of Building a Business That Lasts, shares how he turned a teenage side hustle into a thriving multimillion-dollar agency that now runs mostly without him. Jay opens up about his early struggles, how a pivotal conversation with his wife helped him commit to entrepreneurship full-time, and the mindset shifts that helped him scale sustainably over two decades. He dives into the importance of recurring revenue, why strong messaging is more powerful than flashy design, and how agencies can stay relevant in an AI-driven world by becoming operators instead of executors. Whether you're growing your own agency or just getting started, this episode is packed with timeless advice and fresh perspective! What we discuss with Jay: + Why your story isn't what sells + From teenage side hustle to agency + Importance of recurring revenue + Messaging over design every time + Scaling without burning out + Using AI to increase efficiency + Building a business, not a job + Contractors vs. employees + Speaking as a lead generator + Diversifying services and industries Thank you, Jay! Check out Business Builders at BusinessBldrs.com⁠. Get a free ⁠video course⁠. Get a free AI resource. Follow Jay on Instagram and LinkedIn. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! And follow us on: ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠Facebook⁠⁠⁠⁠ ⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠ ⁠⁠⁠⁠Youtube⁠⁠⁠⁠ ⁠⁠⁠⁠Twitter⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠. EXCLUSIVE NordVPN Deal ➼ ⁠⁠⁠⁠https://nordvpn.com/millionaire⁠⁠⁠⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠here⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

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3pm Hour: Jason talks about the Target CEO's promise to communicate better - does he really understand the problem? Then Tracy Perlman joins the show to talk about a survey that says women prefer bald men. Is that true?!

How many people are missing out on your offer just because it's hard to find or share? I'm giving you six dead-simple, free, and often overlooked ways to promote your offers that you can implement today. These strategies are designed to support all types of buyers from the DM-happy to the lurkers who never comment but love to click. Tune in to learn how to make your marketing more inclusive, more shareable, and way more effective.Topics Covered in This Episode:Why your clever call-to-action may actually be driving people awayThe marketing real estate you're probably forgetting to useHow to make your offers shareable even for silent fansOne small change that can boost visibility across multiple platformsA common mistake that creates buyer friction and how to fix itHow to promote offers without relying on Stories or ReelsTell me what you thought about these 1-minute messaging magic episodes! Love em' or leave 'em? Use the Text Me link in the shownotes, send me a DM on social media, or email me at hello@kimkiel.com to share your thoughts.Show notes are always available at https://www.kimkiel.com/podcast!!Resources Mentioned:Binge the whole 1-minute messaging magic series:Episode 141: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-let-your-words-breathe Episode 142: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-5-website-tweaks-to-get-more-leads Episode 143: https://www.kimkiel.com/podcast-1/1-minute-messaging-magic-boost-your-email-engagement-with-these-3-quick-tips I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkielText me a question or comment!

A few weeks ago I set off to get back to my roots and build a sales funnel entirely on my own—no team involved (they have other things to do!). Today on the podcast, I'm diving into that project with all of you. I'll be documenting the whole process as a series, sharing insights on crafting effective ads, creating compelling offers, and overcoming challenges along the way.  Listen in and discover the step-by-step process of developing a low-ticket funnel to tackle rising ad costs, secure warm leads, and ultimately drive sales for my high-ticket programs. This episode is the first installment, and I'll keep you updated every step of the way. Whether it's just curiosity or something you want to implement in your own business, if you want insight on what creating an entire low-ticket funnel looks like, tune in!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Let's be real: it is maddening to be great at what you do and still feel invisible. Years of experience, glowing testimonials, maybe even a PhD… and still, your dream clients are ghosting you.Meanwhile, someone with half your credentials and a catchy tagline is booked out and bragging on Instagram. If you've ever wanted to yell, “But I'm actually GOOD at this!” — same. And that moment is exactly what led me to a major breakthrough in how I show up in my business.Want to hear more about The Expert Up Club? Book Your Private Tour HereFull show notes and transcript are here.

President Trump floats J.D. Vance or Marco Rubio as his successor in an interview on Meet The Press. Dana explains how the Trump Administration needs to be on the same page concerning Iran. Michelle Obama complains about having to pay for everything in the White House. The Left loses their minds as Trump posts an AI image of him as the next pope. Dana is wondering how to calm her dog down from the thunderstorms. Rep. Jasmine Crockett gives advice to black students to “use a chair' against the haters.Thank you for supporting our sponsors that make The Dana Show possible…All Family Pharmacyhttps://AllFamilyPharmacy.com/DanaCode Dana10 for 10% off your entire orderBeamhttp://shopbeam.com/DanashowSleep like never before—Beam has improved over 17.5 million nights of rest. Try it now with code Danashow for 40% off.Home Title Lockhttps://hometitlelock.com/danaProtect your home! Get a FREE title history report + 14 days of coverage with code DANA. Check out the Million Dollar TripleLock—terms apply.Byrnahttps://byrna.com/danaVisit Byrna and check out the New Byrna CL during their Mother's Day Promotion.  Order by May 11th for your FREE Kinetic Projectiles with purchase.  A $49.99 value. Patriot Mobilehttps://patriotmobile.com/DanaDana's personal cell phone provider is Patriot Mobile. Get a FREE MONTH of service code DANAHumanNhttps://humann.comSupport your metabolism and healthy blood sugar levels with Superberine by HumanN. Find it now at your local Sam's Club next to SuperBeets Heart Chews.  KelTechttps://KelTecWeapons.comSee the third generation of the iconic SUB2000 and the NEW PS57 - Keltec Innovation & Performance at its bestRelief Factorhttps://relieffactor.comTurn the clock back on pain with Relief Factor. Get their 3-week Relief Factor Quick Start for only $19.95 today! Goldcohttps://DanaLikesGold.com My personal gold company - get your GoldCo 2025 Gold & Silver Kit. PLUS, you could qualify for up to 10% in BONUS silver

We very much enjoyed Thunderbolts*, and here's our full film study review treatment. Non-spoilers begins with big discussions on the MCU and its box office trends, and as always, we build to an Oscars Lens. Then we go beat by beat and discuss the plot in the spoiler filled second half. NON-SPOILER REVIEW SECTION: A big discussion of the recent phases of the MCU and their box office - 2:08 The Reception is very strong thus far - 9:01 Our different MCU intakes of late - 11:50 The Marvel Mental Health Awareness Movie - 15:54 Falling in love with these characters & these performances 20:20 Production Values including the unforgettable score that M1 forgot - 26:49 Spoiler Warning - 32:07 SPOILER REVIEW SECTION: Is Florence Pugh the next do your own stunts daredevil like Tom Cruise? - 33:32 Major MCU developments - 35:54 Superhero meet cutes - 37:24 The Bucky Barnes subplot with Bunk and Elaine - 40:42 Keeping this new ragtag group together… somehow - 41:41 Probably the most fun part of the movie - 45:28 The Un-Marvel Like - 49:10 Clear Themes and Messaging - 55:17 The Final Scene + the Mid & Post Credit Scenes - 56:17 We speculate about Fantastic Four & Doomsday movies - 58:53 Final Grades & Final Thoughts on how this fits into Modern Times - 1:03:21 OUTRO: We have a quickie production meeting live on air as we discuss how we're approaching our 100% Accurate Way Too Early Predictions. Plus, M2 actually praises recap videos on Youtube for helping him with this episode. Otherwise, please follow us on our socials and feel free to reach out. https://linktr.ee/mikemikeandoscar