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Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you're not weaving in demand and trust first, you'll still struggle to make sales. I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random DM popped up hours later saying, "Shut up and take my money." That moment flipped my world. It wasn't my pitch; it was my messaging, my relevancy triggers, and my ability to diagnose their exact problem. Today on the podcast, I'm pulling back the curtain on our new AI-powered messaging system by letting you in on Day 2 of our new Messaging Meets AI workshop. We've trained it on 15 years of our most successful launches and 3,000+ students so you can discover why sales actually start the second someone sees your ad—not when you pitch, build all three levels of trust (including trusting their own ability to win with you), teach powerful concepts with metaphors and stories that spark "I can do this", diagnose your audience's daily pain points so they're DMing you first, and use simple AI prompts to pull relevancy triggers and pre-empt objections. Ready to stop giving away free info and start creating real demand? Listen now and learn how to have people begging to buy—before you even open cart. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com
Two big things are happening in Washington today, and each involves a separate controversial figure. On Capitol Hill, the House is set to vote on closely watched legislation to release the files from the investigation into the late convicted sex offender Jeffrey Epstein. It is far from the first time Epstein has been at the center of activity on the Hill, but President Donald Trump's U-turn to encourage Republicans to vote for the release has taken much of the drama out. At the White House, Trump will welcome Saudi Crown Prince Mohammed bin Salman for the first time since the killing of Jamal Khashoggi. Playbook's Jack Blanchard and White House Bureau Chief Dasha Burns walk through what to expect, plus Trump's latest affordability pitch.
Two Chelseas jump on a mic and proceed to dismantle everything you thought you knew about sales, pricing, and running a business under capitalism.Chelsea Quint (aka The Business Whisperer) joins me for a conversation about the stuff most business coaches won't touch: how to price yourself without losing your soul, why that $5/hour VA in the Philippines isn't the flex you think it is, and what the hell was going on in 2020 when every coach had a money gun and used predatory tactics to sell.Themes from the episode:Black Friday rules: No bundling random shit, no fake price slashing, and for the love of GOD don't sell your TIMEThe sustainability test: Are you undercharging if YOU'RE paying the cost instead of your clients?Overcharging vs. the integrity gap — and why Boss Babe coaches charging $50K for vibes is a problemHow to be anti-capitalist while literally running a capitalist business The body knows: Using somatic pricing to find your resentment threshold and your "oh shit this feels unsafe" ceilingWhy talking about pain points isn't manipulative — it's human (when done right)The secret to feeling good about selling? Fall back in love with your offersConnect with Chelsea Quint: Instagram & Threads: @chelsea.quint Podcast: The Resonance Effect on Spotify and AppleWebsite: businesswhisperer.comWant her to de-influence your Black Friday purchases? Slide into her DMs—she's literally offering "Un-Black Friday" support to help you make regulated decisions instead of panic buys!Connect with Chelsea:
Nick and Jonathan react to Kenny Atkinson's messaging after the Cavs 118-106 win over the Bucks.
In this episode, Kendra is digging into the small—yet powerful—messaging shifts that instantly change how your offer lands with potential clients.If you've ever had someone say “I'll think about it…” and then disappear, or if you know your program is incredible but struggle to communicate its value, this is your episode.In this episode you'll learn:
Podcast interview marketing is one of the fastest ways for health coaches to grow authority, expand reach, and attract right-fit clients—without living on social media. Strategist Chloe Williamson from Interview Valet explains how to guest on the right shows, borrow trust from vetted hosts, repurpose long-form interviews into evergreen content, and build a campaign aligned to your goals (education, client acquisition, or authority). What You'll Learn Why podcast guesting often outperforms hosting for lead generation and credibility How to pick shows strategically (audience fit, titles/descriptions, host style, discoverability) Research that matters: demographics, geography, trends, and topic data Chloe uses Messaging that converts: overcoming "bragging" reluctance, positioning, and clear offers Evergreen content playbook: turn one 45-minute interview into emails, reels, blogs, ads, and talks Busting the "saturation" myth in health and wellness Guesting without social media: leverage email/newsletters and communities Post-interview promotion that actually moves the needle (and what to ask the host) Setting realistic goals and reverse-engineering your guesting plan Key Topics & Flow Chloe's origin story and why guesting resonates in health & wellness Borrowed trust: how vetted hosts pre-warm their audiences Strategy vs. spaghetti: choosing shows, not just chasing downloads How to talk about yourself without feeling "braggy" Guesting > hosting for client leads (while both can coexist) Evergreen repurposing: interviews → emails, reels, blogs, talks, ads Seasons, replays, and keeping your feed ranking and discoverable "Niche down + niche out": expanding beyond a too-tiny avatar Defeating the oversaturation myth: everyone needs health Next steps: goal setting, outreach, prep, and post-show promotion Action Steps for Health Coaches Set your primary goal: education/authority, client acquisition, or content creation. Build a show shortlist: audience fit, guest-friendly titles/descriptions, searchable show notes. Develop talk tracks: 3 core stories, 3 actionable tips, 1 clear call-to-action. Pitch with proof: outcomes, case examples, and a tailored angle for each host. Repurpose immediately: pull 5–10 clips/quotes, 1 newsletter, 1 blog, and 3 reels from each interview. About Chloe Williamson Chloe Williamson is a strategist at Interview Valet, a white-glove podcast interview marketing agency. She partners with health and wellness professionals—physicians, clinicians, and health coaches—to design data-driven guesting campaigns that grow authority, expand audience reach, and generate qualified leads. If you enjoyed this episode, rate and review on Apple Podcasts—it helps us book stellar guests like Chloe. Share this episode with a fellow coach who's ready to start guesting strategically.
Patient messaging has become more common across health systems, but few use it in a way that truly supports better health outcomes. Northwestern Medicine's Smart Outreach for Better Health is taking patient communication a step further by using automation to identify specific populations and send personalized clinically relevant messages. Our host Myesha Williams and Northwestern's Program Manager Dharmesh Patel share how this initiative bridges care gaps, boosts follow up rates and helps patients stay engaged in their own care. Guest speaker: Dharamesh Patel Program Manager, Quality and Patient Safety Northwestern Medicine Host: Myesha Williams SN, RN Fellow, Performance Improvement Programs Vizient Show notes: [00:56] – Overview of the Better Health initiative and how patient messaging was deployed [01:53] – Collaboration between data and quality leaders that launched automated patient outreach [03:17] – Implementing a systemwide strategy to enhance outreach and care coordination [04:19] – Timing messages to reach patients when they're most likely to respond [06:32] – Role of patient and family advisors in driving success and credibility [07:40] – How the team increased follow-through rates, engaging 13% of patients [09:12] – Tackling challenges and leveraging EMR analyst expertise [09:54] – Addressing time constraints as a key project barrier Links | Resources: Contacting Knowledge on the Go: picollaboratives@vizientinc.com Subscribe Today! Apple Podcasts Spotify YouTube Android RSS Feed
What if your best copy didn't come from your head—but from your hips, your heart, or your hilarious inner weirdo? In this playful and powerful conversation, I'm joined by my longtime friend, mentor, and colleague Carly Raemer to talk about writing from the body, not just the brain. Carly is a copywriter, energy worker, and mystic strategist with a gift for saying the thing your audience didn't know they needed to hear—right from the center of their lived experience. In this episode, she reveals how she tunes into the energetic field of her clients, writes through their hands and eyes, and uses body-based awareness to create copy that's funny, felt, and wildly effective. Whether you're drowning in your own overthinking or stuck staring at a blank screen, this episode offers a new way in. A way that starts in your body, not a headline formula. A way that trusts your truth more than any algorithm. Inside this episode: Why writing from your head alone leads to numb, "off" copy The energetic practice Carly uses to attune to her audience How she speaks to the felt experience of her readers, not just their pain points A real-time somatic exploration of how your belly, heart, and throat each "speak" differently The role of humor, desire, and even erotica in finding your true voice What to do when your business writing feels flat, formulaic, or like it's missing you This episode is a masterclass in writing honest, embodied copy—and it's also a reminder that you're not broken if writing feels hard. You might just be trying to write from the wrong part of yourself. Resources + Links: Follow Carly on Instagram: @carly.raemer Take the Force of Nature Quiz: forceofnaturequiz.com Learn more about Business By Nature and future offerings: businessbynature.com
The Trump administration seems to be on the back foot after a series of critical messaging errors from both the president and his lieutenants. From housing prices to H-1B visas and naturalization, it seems like the White House has had difficulty communicating with the base. Bog Beef and Maarek of the "Good Ol Boyz Podcast" join me to discuss. Follow on: Apple: https://podcasts.apple.com/us/podcast/the-auron-macintyre-show/id1657770114 Spotify: https://open.spotify.com/show/3S6z4LBs8Fi7COupy7YYuM?si=4d9662cb34d148af Substack: https://auronmacintyre.substack.com/ Twitter: https://twitter.com/AuronMacintyre Gab: https://gab.com/AuronMacIntyre YouTube:https://www.youtube.com/c/AuronMacIntyre Rumble: https://rumble.com/c/c-390155 Odysee: https://odysee.com/@AuronMacIntyre:f Instagram: https://www.instagram.com/auronmacintyre/ Today's sponsors: Visit : https://www.christiancollegeguide.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Giants Interim Head Coach, Mike Kafka, discusses what the Green Bay Packers present in this matchup, talks about his messaging to the team this week, and chats about what his plan is in his new leadership role. :00 - Messaging to the team 3:55 - Tim Kelly as Offensive Coordinator 5:45 - Jameis Winston as the starter 10:30 - Lessons from Andy Reid 11:50 - Leading this staffSee omnystudio.com/listener for privacy information.
Jerry Jones spoke on Schotty's Message to the players, Pete Carroll has struggled this season and more.
Once Upon A BNB | Airbnb | Horror Stories | Travel Stories | Airbnb Hosting | Vacation Rentals
Join Maha and Ian as they review some of the craziest viral Airbnb and travel experiences.https://linktr.ee/onceuponabnb Connect with Once Upon A Bnb:Follow Us On All Socials:http://instagram.com/onceuponabnb http://facebook.com/onceuponabnb http://tiktok.com/@onceuponabnbshowhttp://twitter.com/onceuponabnb Follow Your Favorite Hosts:Maha http://instagram.com/maha_f_babyIan http://instagram.com/gradyesqThis show is powered by @BlankitMedia and is available on all streaming platforms.
“We're building for an agile future — one where messaging channels can finally talk to each other.” — Ariel Reid, VP of Customer Experience, GCH Technologies In this Technology Reseller News podcast, Doug Green, Publisher of TR Publications, speaks with Ariel Reid, Vice President of Customer Experience at GCH Technologies, about the company's mission to modernize the wireless messaging and voice ecosystem. Although GCH Technologies is a young company, its team brings over 50 years of combined telecom experience — spanning carriers, aggregators, enterprises, and CPaaS providers. Reid explains that GCH's role as a vendor-neutral platform allows it to help participants across the wireless ecosystem operate more efficiently, transparently, and securely. Reid discussed how messaging infrastructure has evolved into a fragmented patchwork of channels — including SMS, RCS, toll-free messaging, and branded calling — each governed by separate technologies, onboarding rules, and compliance frameworks. “These silos, while well-intentioned, have made it easier for threat actors to exploit gaps between channels,” she noted. GCH's mission is to unify and simplify communication across these environments while preserving flexibility for carriers and enterprises. AI plays a pivotal role in this modernization effort. Reid emphasized that while AI introduces new risks, it also strengthens defense. “For every mousetrap we build, bad actors are building one too — but AI helps us move just as fast, flagging anomalies and onboarding legitimate actors more efficiently,” she explained. A major milestone for GCH arrives January 1, 2026, when the company assumes responsibility for managing the U.S. Short Code Registry in partnership with the CTIA. This transition represents a significant modernization effort for the messaging industry. “We're ensuring continuity while introducing a more modular, data-driven, and future-ready platform,” Reid said. The initiative will centralize information, improve security, and create new opportunities for data-driven collaboration across the ecosystem. For information about the short code registry transition and GCH's modernization initiatives, visit gchtech.com or usshortcodetransition.com. Software Mind Telco Days 2025: On-demand online conference Engaging Customers, Harnessing Data
CanadaPoli - Canadian Politics from a Canadian Point of View
US trade seems to be a very low priority for Canada,PBO is looking for a new budget officer who will say what he's told to say,AFD have bank accounts closed,Grocery stores aren't profiteering? 30% profits is normal?Liberals and the media using floor crossing to distract from the terrible budgetChecklist for going live:Name of stream changedIntro songGood Morning, Everyone! Today is date#Cpd #lpc, #ppc, #ndp, #canadianpolitics, #humor, #funny, #republican, #maga, #mcga,Sign Up for the Full ShowLocals (daily video)Sample Showshttps://canadapoli2.locals.com/ Spotify https://podcasters.spotify.com/pod/show/canadapoli/subscribePrivate Full podcast audio https://canadapoli.com/feed/canadapoliblue/Buy subscriptions here (daily video and audio podcast):https://canadapoli.cm/canadapoli-subscriptions/Youtubehttps://www.youtube.com/c/CanadaPoli/videosMe on Telegramhttps://t.me/realCanadaPoliMe on Rumblehttps://rumble.com/user/CanadaPoli Me on Odysseyhttps://odysee.com/@CanadaPoli:f Me on Bitchutehttps://www.bitchute.com/channel/l55JBxrgT3Hf/ Podcast RSShttps://anchor.fm/s/e57706d8/podcast/rss
Meet Veronica, the dedicated teacher and guiding force, alongside Alice, the passionate Senior at Atlanta International School (AIS) and Co-President of AIS Against Human Trafficking. AIS Against Human Trafficking is a dynamic, student-led initiative dedicated to raising awareness and mobilizing action against human trafficking through education, powerful storytelling, and global partnerships. This story represents the heart-wired generation students who are actively using their empathy and digital fluency to drive monumental societal change
The shutdown reveals GOP cruelty, Arnie Arnesen tackles Democratic messaging, and Mamdani's moral economics win hearts nationwide in this bold Politics Done Right episode.Subscribe to our Newsletter:https://politicsdoneright.com/newsletterPurchase our Books: As I See It: https://amzn.to/3XpvW5o How To Make AmericaUtopia: https://amzn.to/3VKVFnG It's Worth It: https://amzn.to/3VFByXP Lose Weight And BeFit Now: https://amzn.to/3xiQK3K Tribulations of anAfro-Latino Caribbean man: https://amzn.to/4c09rbE
Most gym owners believe they're selling a workout, but what clients are really buying is a solution to their problems.Welcome to Gym Marketing Made Simple, the show that helps boutique gym owners attract more clients, strengthen retention, and streamline their marketing without the confusion of complicated strategies.Episode HighlightsThis episode explores how clearly defining a client avatar can transform a gym's marketing results. Blake Ruff explains why many gym owners miss the mark by promoting “community” rather than focusing on the real reasons clients join. From identifying client pain points to crafting messages that resonate, they break down how clarity in communication drives growth.Episode OutlineMost gyms fail to align their marketing with what clients actually care about.A clear client avatar helps shape content, offers, and messaging that attract the right members.People join for specific goals, like losing weight or improving performance, not for the community alone.Consistency in messaging positions the gym as the guide, not the hero.Community keeps members long-term, but solving problems is what gets them in the door.Every piece of marketing should directly relate to how the gym solves its clients' top three to five problems.Gyms with simple, consistent messaging convert better than those trying to appeal to everyone.Episode Chapters00:00 Intro00:37 Understanding Your Client Avatar02:32 Identifying Client Needs and Problems04:08 Creating Compelling Marketing Messages06:17 The Role of Community and Culture06:56 Three Key Questions for Effective MarketingCall to ActionIf this episode helped clarify how to connect your message to your clients' real needs, follow the show and share it with another gym owner who could use some clarity in their marketing.Supporting Information
A report suggests that a de facto partition of Gaza is increasingly likely, Thailand suspends a Trump administration-brokered Cambodia peace deal, Hannibal Gaddafi is released on a $900,000 bail, China is reportedly targeting the U.S. military with rare Earth export curbs, A new “TRUMP” party launches in Belgium, Senator Elizabeth Warren seeks a probe of U.S. agencies' partisan shutdown messages, SoftBank sells its entire Nvidia stake for $5.8 billion, The International Olympic Committee considers a blanket ban on trans women in the Olympics, Canada loses its measles-free status after 27 Years, and a study claims that speaking multiple languages is associated with slower aging.
Fundraising can feel like walking through mist—messages blur, instincts wobble, and urgency crowds out intention. In this energizing conversation, we welcome returning favorite Micah James (team lead and coach at Bloomerang—and a bride-to-be!) to name the haze and show practical ways through it. Micah calls today's moment “muddy and foggy” because donors face nonstop alerts, shifting giving channels, and rising skepticism about how funds are used. Organizations feel it too: higher costs, greater need, and inboxes stuffed with appeals that all sound the same.So what cuts through? First, stop centering money and recenter mission. As Micah says, “We don't want to give to budgets…we want to give to people, to mission, and to impact.” Translate dollars into outcomes. “There's nothing wrong with saying we're raising $3,000 because it will feed 300 families”—pair the cost with the change. Then make it personal. Tell one vivid story (Stacy, Jim, or Larry), not vague totals. Shift language so the donor becomes the hero; use “you” as often as “we.” That mental switch alone sharpens your message and steadies your strategy.Micah urges radical transparency to build trust. Be clear about what it takes to serve and honest when you're not top-of-mind in the community. Share the real work and the real budget picture without panic language. Invite support in many forms—gifts, volunteer hours, or simple acts of advocacy—and keep communicating the difference each supporter makes.A big unlock is specificity. Use your database tools to reference the donor's last gift and show what it accomplished. Celebrate recurring givers and ask for modest step-ups (from $10 to $15, from $47 to $60). Those small upgrades flatten chaotic cash-flow lines and reduce the pressure that pushes teams into constant alarm. Micah reminds us that the often-forgotten “middle” donors—already engaged, steady in capacity—can become the backbone of predictable revenue when you know them well and speak to what they care about.Bottom line: name the fog, then choose clarity. Tell one true story. Make the donor the protagonist. Map dollars to outcomes. Share the journey openly. When you do, the sun breaks through—and sustainable generosity follows. 00:00:00 Welcome and Micah's joyful news 00:03:06 Defining the fundraising fog today 00:07:14 Why budget-gap appeals miss the mark 00:10:04 Pairing dollars with outcomes that matter 00:11:49 Personalization and showing specific impact 00:13:50 Radical transparency to build trust 00:17:44 One story and donor-as-hero language 00:20:29 Using data and merge fields smartly 00:24:07 Middle donors and recurring upgrades 00:26:26 Escaping crisis mode with steady revenue Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show
In this episode of Dream Business Dream Life, we're talking about the one thing most entrepreneurs avoid, but it's the secret to sustainable growth and genuine freedom: auditing your business.This isn't about spreadsheets, red pens, or corporate reviews. It's about reconnecting with your vision, your energy, and the version of you your business is meant to serve now, not three or five years ago.I'll share my personal story of how I built a “successful” business that looked incredible on the outside but left me completely drained and how a full audit helped me rebuild with intention and alignment.Inside, we'll explore: ✨ The 7 areas every business owner should review (Vision, Messaging, Offers, Marketing, Systems, Team, and Finances) ✨ The key questions that reveal what's working, what's not, and what's quietly costing you ✨ Why simplification is a powerful growth strategy ✨ How to reconnect with your purpose so your business feels as good as it looksWhether you're at six figures or scaling beyond, this episode will help you create space for clarity, alignment, and momentum without the burnout.Your next level doesn't come from doing more. It comes from seeing clearly. Let's take a gentle, honest look under the hood together.Want to connect? Find me here:Instagram: https://www.instagram.com/iamemmahineLinkedin: https://www.linkedin.com/in/emma-hineWebsite: https://www.emmahine.co.ukYou Tube: https://www.youtube.com/@EmmaHineStrategy
Ever wonder what happens inside our masterminds? In this episode, Chris and I share the questions from members in both our MCM and Elite Entrepreneur Mastermind and the exact answers we gave. We talk about how to know if you're using your “rebuild” season wisely, finding the right words to describe what you do, and handling the “I can't afford it” objection during sales. Plus, we're celebrating the launch of Glōci's new Glow & Debloat flavors (they're seriously next-level!) Remember, growth happens when you ask better questions and surround yourself with people who have the answers. Check out our Sponsors: SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout. Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree Headway - the #1 daily growth app that delivers key insights from the world's best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to makeheadway.com/happy. HIGHLIGHTS The new Glōci Glow & Debloat flavors are officially out! How to know if your “behind-the-scenes” season is productive or procrastination. The golden rule for copy that converts. How to craft a one-sentence answer that makes people instantly get what you do. The biggest mistake coaches and service providers make when describing their offers. Why stacking value matters more than lowering your price. RESOURCES Try the new Glōci Glow & Debloat flavors HERE Apply for our Elite Entrepreneur Mastermind HERE Get on the waitlist for MCM Mastermind HERE Join the Audacity Challenge HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Chris: @chriswharder
Are you still hand-crafting every email, ad, and social post? I was, too, until our in-house AI beat me at my own game. Last week I ran a blind test, feeding our AI and my own brain the same ad prompts. I thought I'd crush it. Guess what? AI cut our cost-per-lead in half and I was left eating its digital dust. It blew my mind because I used to hate AI. Now I'm hooked. Today on the podcast I'm sharing recordings from our brand-new "Messaging Meets AI" workshop. You'll learn exactly how we built AI to leverage relevancy triggers that stop the scroll, write ads delivering $7–$9 leads instead of $15–$20, craft three content types that explode engagement, produce high-converting copy, and insert mid-video calls-to-action that drive follows. If you've been experimenting with AI—or completely avoiding it—this episode will transform how you create (and sell with) content. Tune in now to find out what happens when you combine proven messaging formulas with trained AI. It's time to let the bots do the heavy lifting. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com
If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what's really working in 2026.In this episode, I'm breaking down the top 3 copywriting trends I'm seeing that are reshaping the way heart-centered entrepreneurs market and message their offers. These predictions are grounded in what's already shifting across my clients, peers, and my own business.What We Cover:The 3 shifts you need to know NOW for success in 2026 (and beyond)Why “human vs. AI” is the wrong question—and what matters moreHow to write for AI search and for real peopleWhat support clients want (what's working NOW)Future-proofing your content so it still converts a year from now➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/2026-copywriting-trendsHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.
I spoke with Arnie Arnesen of Attitudes on Democratic messaging. Elizabeth Cocina offers resources and prescient advice on engaging Immigration and ICE.Subscribe to our Newsletter:https://politicsdoneright.com/newsletterPurchase our Books: As I See It: https://amzn.to/3XpvW5o How To Make AmericaUtopia: https://amzn.to/3VKVFnG It's Worth It: https://amzn.to/3VFByXP Lose Weight And BeFit Now: https://amzn.to/3xiQK3K Tribulations of anAfro-Latino Caribbean man: https://amzn.to/4c09rbE
Thank you Susan Jagoda, Marg KJ, Noelani, Uju M., Judy, and many others for tuning into my live video! Join me for my next live video in the app.* Why This Progressive Now Backs Ending the Shutdown to Protect America's Vulnerable: This progressive explains why ending the shutdown is moral and strategic, exposing GOP cruelty toward the poor. [More]* A talk with the Atti… To hear more, visit egberto.substack.com
Thank you P. J. Schuster, LadyHistorian, D Witham, Jane B In NC
Democrats are celebrating a collection of election wins across the country this week. Messaging around affordability and the cost of living scored big wins for the party in the Virginia and New Jersey governor's races, as well as mayoral races in several major cities. Will a successful off year help the party smooth over its internal disagreements heading into next year's midterms?California passed Proposition 50, a proverbial counter punch to redistricting efforts in Texas and other red states. The state's governor, Gavin Newsom, says the legislation is a temporary fix to the campaign by President Donald Trump to create more congressional seats for conservatives. Democrats promise to be the “adults in the room,” but can they deliver?Can voters really exert their power if the two major parties control the candidates they have to choose from? KCRW discusses one potential solution to the political Coke vs. Pepsi problem.
If you've ever felt like you're “too much” for traditional branding advice, this episode is for you. I'm joined by Rebecca Miller from Block & Rose, a positioning strategist, story distiller and identity alchemist who helps multifaceted founders and creatives become known for how they think - not just what they do.Rebecca's worked across everything from brand campaigns that got thousands of people talking about incontinence pads, to teaching at Ravensbourne University and leading strategy sessions for major organisations like University of the Arts London. She now supports values-led entrepreneurs who've outgrown their niche or their messaging and are ready to build a brand that feels radically true.We talk about what happens when you've evolved beyond your old story, how to distil complexity into clarity, and why clarity isn't about choosing one thing - it's about finding the thread that ties it all together.Highlights:(02:10) – Rebecca's journey from marketing director to messaging mentor(06:10) – Why mainstream brand frameworks fall short for founders(09:00) – The myth of the perfect niche and what really matters(11:00) – Building a circular, flexible brand ecosystem(14:40) – The “path to intelligent movement” case study(19:00) – Messaging for multi-dimensional creatives(25:00) – The hidden burnout cost of not feeling seen(29:50) – Identity, alignment and finding your true brand voice(33:20) – How personal branding just got a rebrandConnect with Rebecca:WebsiteLinkedinTo find out more:WebsiteInstagramDownload the FREE Everyday Sales Machine GuideFree Quarterly Clarity Mapping ToolThis podcast is proudly produced by Wavemakers Audio
President Trump celebrates falling Thanksgiving meal costs and egg prices while pushing Senate Republicans to nuke the filibuster for swift legislative action. Democrats float a government reopening deal tied to Obamacare subsidies, facing internal pushback. Aaron warns of overly optimistic messaging amid stagnant micro-level recovery, plus updates on a foiled Halloween terror plot and Zohran Mamdani's NYC mayoral win signaling youth economic distress. Trump economy, government shutdown, filibuster, Ted Cruz, Scott Bessent, Zoran Mamdani, Halloween terror plot, tariffs Supreme Court
How can marketers harness AI to create personalized, scalable, and effective marketing strategies?This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Mike Montague, Founder of Avenue9 and Host of Human-First AI Marketing Podcast, to explore how AI-driven marketing can unlock new levels of connection and efficiency. The conversation dives into how storytelling, audience understanding, and AI tools come together to elevate marketing efforts.Mike shares actionable strategies for building trust through storytelling, qualifying audience personas, integrating AI for automation and scaling, and tailoring communications using personality insights. He also highlights the importance of continually refining your approach to discover the ‘aha' moments that resonate deeply with your audience.In this episode, we cover:Building trust through storytelling and connecting with audiencesQualifying and understanding diverse audience personasCrafting scalable and adaptable marketing stories with AIIntegrating and automating AI tools to streamline marketing
Visit https://www.twc.health/MELK to get American Made Ivermectin at a price you can't beat. Order your 6-month supply today and use code MELK for $30 OFF + FREE shipping.
In this conversation, Lori Kuykendall discusses the critical need to counter misinformation in sexual education, particularly from organizations like Planned Parenthood.
Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Schenta D. Randolph.
Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Schenta D. Randolph.
Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Schenta D. Randolph.
In this episode, we break down why your content dictates the quality of clients you attract — and how to upgrade your messaging to attract committed, high-caliber buyers.If you're tired of price-shoppers and “I'll think about it” leads, this episode shows you how to elevate your voice, your value, and your pipeline.
What's holding you back from the success and impact you're ready for as a consultant, a coach, a business owner? Is it marketing? Is it fear? Or is it simply unclear and fuzzy brand messaging? Let's dig deeper. How do you feel when someone asks you what you do? Do you feel excitement or dread? Or how easy is it for you to write copy for your website or for your marketing, your LinkedIn bio? Does it flow, or do you sit for hours, analyzing, paralyzed, and suffering from writer's block? Tune in to hear if brand messaging might be contributing to your struggle and, if so, why you need to address it. If you feel stuck when you're writing and talking about what you do, chances are, my friend, you might have a brand messaging problem. It may feel like a confidence problem, it may feel like a marketing problem, but more often than not, it's a brand messaging problem. I totally get it. I've been having a messaging problem. You are going to be one relieved listener, because today I'm starting a brand new series on the power of clear messaging for consultants and coaches. We're going to kick off this series with today's episode, which is all about identifying the signs, indicators, and why you MUST fix them. Where to dive in: (00:00) Clear Messaging for Consultants and Coaches(04:23) Improve Brand Messaging Signs(16:18) Client Fit Impacts Profitability and Efficiency(20:32) Client Fit and Messaging Clarity(29:48) Unique Brand Messaging Is Essential(35:36) Crafting Effective Brand Messaging Next steps: Brand Messaging & Positioning If your message isn't clearly communicating the value you bring, even the best expertise can be overlooked. We help you articulate a compelling, differentiated brand message so the right clients instantly understand who you are, what you do, and why you're the strategic partner they need. Learn more about our brand positioning services here. Schedule a Discovery Call Not sure what you need yet? Let's talk it through. On a quick call, we'll identify your goals, uncover what's holding your brand back, and recommend the best next step for accelerating your impact and revenue. Book your call here. About the host: Betsy Jordyn is a business mentor, brand messaging strategist, and former Disney consultant who helps purpose-driven consultants and coaches build profitable businesses rooted in their unique strengths. With over 20 years in the industry and a knack for turning big ideas into clear positioning, she's your go-to for strategy that aligns with your calling.
The goal of conventional messaging is getting leads. The goal of sales-anchored messaging is to sign clients. Listen as I reveal 3 subtle (but critical) shifts that turn your words into predictable income & generational impact. Join Sanctified Sales intensive - now OPEN! https://judyweberco.thrivecart.com/sanctifiedsales/ Next Steps:
In this episode of the OnBase Podcast, host Chris Moody sits down with Craig Abramson of Workday to discuss how data quality, timing, and automation shape the future of account-based marketing (ABM) and experience (ABX).Craig's story, starting as a content writer, evolving through startup marketing, and now running enterprise-level ABX programs at Workday, offers a rare view into how strategy scales with data maturity. From early experiments targeting QuickBooks users to Workday's global predictive engagement models, Craig breaks down how precision targeting drives faster deals, cleaner funnels, and measurable growth.Key TakeawaysData quality is the foundation “Garbage in, garbage out” isn't a cliché, it's a law. Whether at a startup or Workday, the success of ABM hinges on accurate, verified, and purposeful data. A bad contact record can derail an entire funnel.Timing is the game-changer Intent data and predictive scoring help pinpoint the exact moment an account is ready to engage. Craig's own campaign once closed a $250M+ enterprise deal in just three months, half the usual cycle, simply because the timing was right.Start small, learn fast Even at large companies, Craig applies a startup mindset: test, pivot, refine. His early ABM wins came from focusing on a narrow list of accounts with shared pain points rather than broad campaigns.ABX + demand gen = harmony, not competition At Workday, the ABX team focuses on the top 15% of high-scoring accounts, while demand gen drives scale. Together they operate like retail tiers, demand gen as the “big box store,” ABX as the “personal shopper,” and 1:1 ABM as the “bespoke tailor.”Messaging makes or breaks sales Even the best solution fails with the wrong message. Alignment between marketing and sales must start with consistent, audience-specific messaging that speaks to pain points, not features.AI is the amplifier, not the author Craig uses AI tools like Gemini to analyze data sets in hours instead of days but stresses the importance of human instinct: “AI can't feel what will resonate, but it can help you see what you'd otherwise miss.”Quotes“The right message at the wrong time is just as bad as the wrong message altogether.”Tech RecommendationsDemandbase Salesforce Google GeminiMarketoHubSpotResource RecommendationsBlog:Niel Patel: Author: Neil Patel | Co Founder of NP Digital & Owner of UbersuggestPodcast:Martech Podcast: Marketing technology trends and tools.Shout-OutsMatthew Miller - Sr Principal, Global ABX. Workday.About the GuestCraig Abramson is a strategic and results-driven marketing leader with extensive experience driving growth for B2B software companies. He has proven expertise in developing and executing full-funnel marketing strategies that dramatically increase brand awareness, accelerate lead generation and drive pipeline, consistently exceeding KPIs. A master of implementing bootstrap marketing techniques to achieve outstanding results regardless of budget, he is skilled in Go-to-Market planning, AI optimization, SEO/SEM, Marketo automation, content strategy, and analyst relations, with a history of leading companies from startup to successful acquisition. Craig most recently was brought on to lead marketing at Zimit, a services configure price quote SaaS solution. Zimit was acquired by Workday in 2022. Craig continues to work at Workday on the Account Based Experience team, running global programs to drive pipeline from the top 15% of accounts that are most likely in the market for Workday's solutions.Connect with Craig.
Hour 4 of the Tuesday Bob Rose Show, as Dems struggle to understand their declining successes. While claiming they aren't understood, they deny their policies are being rejected by the electorate at-large and public opinion. Denying reality, listening to their shrinking echo-chamber, and searching the darkness for solutions. Plus, the morning's biggest news stories for 11-4-25
#300 Drive | This episode is from Drive 2025, our 2-day in-person event for B2B marketers in Burlington, VT. It features Diane Wiredu, Founder of Lion Words and expert in B2B messaging and positioning. She shared a killer talk on “What Your Messaging Is Missing,” breaking down why most B2B copy sounds the same and how to close the meaning gap by focusing on clarity, balance, and buyer context.Head over to exitfive.com/drive to join the waitlist for Drive 2026 and be the first to know when tickets go on sale.Timestamps(00:00) - – Intro from Dave (02:52) - – What “message-market fit” actually means (05:22) - – Why most B2B messaging misses (09:27) - – The “meaning gap” and why it happens (14:12) - – Balancing clarity, emotion, and differentiation (19:37) - – How to simplify complex products (26:33) - – Examples of messaging that actually resonates (32:03) - – How to pressure-test your messaging (38:18) - – Aligning teams around a clear message (44:03) - – Turning insights into copy that converts (49:13) - – Q&A: internal buy-in, testing, next steps Join 50,000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Paramark.It's November. 2026 planning is already here. And the stuff you're doing right now will decide how next year plays out. But here's the problem: most teams are still planning next year's marketing strategy based on the WRONG DATA because of broken attribution and a misleading gut feel. And you can't make smart budget calls if you're just guessing what's working, what's not, and where to put your next dollar.That's where Paramark comes in. They help you replace the guesswork with actual insight backed by $2 billion in analyzed marketing data. They've figured out what actually drives incremental growth across every channel including LinkedIn, Meta, TikTok, Google, CTV, even OOH.And right now, they're offering a private 1:1 consultation with their CEO and CMO, Pranav and Sam, who have led marketing teams at companies like Dropbox, Adobe, Microsoft, and Shutterfly. In this 45-minute strategy session, they'll help you measure the real impact of every marketing dollar, pull insights from your current media mix, and design a 2026 roadmap that's rooted in data, not gut.This is a heck of an offer. And it's real. And will go fast. So if you want to future-proof your marketing strategy for 2026, don't miss out on this offer.Grab your spot at paramark.com/brand-consult.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
In this episode of Business Coaching Secrets, Karl Bryan and Rode Dog dive deep into the mindsets and strategies for building lasting wealth and a resilient, wildly profitable coaching business. From handling the myth of overnight success, to practical AI use cases, to why most business owners never truly achieve wealth, Karl delivers a high-energy, rabbit-hole filled masterclass on how business coaches and their clients must define winning, ignore negative media narratives, and embrace the boring, compounding path to freedom. Packed with actionable insights, examples, and hard-hitting truths, this episode is a roller-coaster ride through the foundations of success in coaching and business. Key Topics Covered The Psychology of Success and Progress in Coaching Why clients often don't feel successful, even when they're making progress. The critical importance of defining "winning" for both you and your clients. Celebrating every milestone, not just the finish line. Effective Messaging for Coaches The secret sauce behind messaging: clarity beats creativity. Concise, simple hooks vs. common, forgettable marketing language. Real-world examples for tightening up messaging across niches: from bookkeeping to roofing. AI-Proof Coaching Niches and Growth Opportunities Why home services and trades (plumbing, roofing, landscaping) are still AI-resistant. The importance of not falling for AI doomsday narratives. Nvidia CEO Jensen Huang's advice: The next millionaires will come from the trades, not tech. Media and Narrative Management How modern news manipulates via negative bias, recency, and doom scrolling. Using critical thinking to filter out noise and focus on what moves your "boat" forward. Real Use Cases for AI in Coaching Businesses Implementing chatbots, custom GPTs, automating messaging and FAQ systems. Training not just yourself, but your clients and their teams on leveraging AI for small business wins. The Truth About Wealth Creation The difference between net worth and income: why sustainable wealth is about recurring cash flow. The perils of being overly optimistic, believing your own noise, and unnecessary risk. Practical wealth-building advice: own assets that produce, avoid excessive debt, and play the long, boring game. Notable Quotes "Nothing about success feels successful while you're building it." — Karl Bryan "Define winning and commit all of you to it... Progress equals happiness." "Your messaging should be clear more than it is creative... Big words spare very poorly in advertising." "Robots will wash windows in New York long before they do in Wisconsin. Don't doom scroll and play out worst-case AI scenarios." "The greatest gift you can give your clients is expectations. Expect great results from them and for yourself." "The best way to get really wealthy is to live a long time… and the best way to go broke is to live a long time." "Money is a game of doubles. The most expensive habit you have is impressing people." Actionable Takeaways ✓ Define Success Early: Help clients (and yourself) nail down what "winning" looks like and track even small progress. ✓ Craft Clear Messaging: Edit marketing so that a child (or your average client!) immediately understands the offer—short, benefits-driven, and direct. ✓ Celebrate Milestones: Affirm every achievement—big or small—so clients see and feel the momentum. ✓ Don't Fear AI—Leverage It: Identify sectors that are secure from automation and help clients maximize their strengths in those areas. ✓ Practice Critical Media Consumption: Cut out negative scrolling—focus on patterns, historical context, and your own progress, not sensational headlines. ✓ Build Wealth That Endures: Encourage recurring, reliable income streams (rental properties, business cashflow), not one-time "big wins" or speculative bets. ✓ Play the Long Game: Compounding, consistency, and patience win. Wealth comes from boring, repeatable behaviors, not hype. Resources Mentioned Profit Acceleration Software™ (by Karl Bryan) Revolutionary coaching tool to demonstrate instant value and profitability for clients. AI Business Coaching Dojo 24/7 access to 21 specialized AI agents for practicing business coaching skills at scale. Book: 1929: The Year of the Great Crash (A must-read for understanding market cycles and financial history.) Business Insider Reference to trends and statistics around AI, trade jobs, and the future of millionaire creation. Networking Groups: BNI, local chambers of commerce—the key to client acquisition remains real-world relationship-building. If you enjoyed the episode, please subscribe, share with a fellow coach, and leave a review. See you next week on Business Coaching Secrets! Ready to elevate your coaching business? Don't wait! Listen to this episode now and take tangible steps toward lasting wealth and client growth. Visit Focused.com for more information on the Profit Acceleration Software™ and join our community of thriving coaches. Get a demo at https://go.focused.com/profit-acceleration
3pm: I Was Thinking: The AI Doom Plague // This Day in History: 1929 - Stock market crashes on Black Tuesday // The Maddening Mixed Messaging About the Mississippi Monkeys
On this episode of The Mystic Millionaire Podcast, I sit down with Allie Tymo to explore how Human Design serves as the energetic blueprint for building a business that truly fits your soul. Allie is a brand strategist and messaging expert who helps coaches and creatives clarify their voice, revive flatlined content, and turn their message into momentum. Together, we dive into why your so-called “flaws” like perfectionism and indecision are really energetic patterns, and how decoding your type, authority, and open centers can transform pressure into presence and resistance into results. We talk generators, projectors, boundaries, and the practical rituals that help you clear emotional residue so your life force stays devoted to what lights you up. It's an intimate, real-time conversation where strategy meets spirit and your design becomes the map to sustainable prosperity. Lean in.Follow Allie Tymo here:Instagram: instagram.com/allietymoWebsite: https://www.allietymo.com/Tune into Inside the Brand Podcast here: https://www.allietymo.com/podcastClarify your message, create magnetic content, and finally show up in a way that gets you seen - and paid with Allie's "Unmute Your Marketing" program. Check it out here: https://www.allietymo.com/unmuteyourmarketingGet exclusive access to powerful behind-the-scenes riffs I only share with my inner circle. SUBSCRIBE to unlock it now and go deeper with me here: https://www.buzzsprout.com/818893/subscribeJoin the Mastering Your Mindset Facebook Group, and surround yourself with individuals who are on their journey to success. https://www.facebook.com/groups/MasteringYourMindsetwithDanielleThe Success Society is your gateway to an elevated life—an empowering community for driven individuals who are ready to align with abundance, success, and purpose. Join us for less than a cup of coffee per month! https://empress.danielleamos.co/the-success-society/Want to start working with me? Book a complimentary strategy call with The Success Society Team. We're here to support you. https://danielleamos.as.me/strategycallsetterYou can catch the video version of this episode on my YouTube channel. Subscribe here: https://www.youtube.com/@thedanielleamosOne conversation with me can change your life. Access my free gift, Success Mindset Workshop, here: https://successmindsetworkshop.danielleamos.co/If you love this episode, please share it on Instagram, tag me, and send me a DM @TheDanielleAmos; I'd be so grateful if you could leave me a 5-star review on Apple Podcasts and Spotify.Support the show
In this Buck Dont Give a ____ segment Marc Cox and Dan Buck dig into media behavior and politics starting with a viral conservative creator known as Girl Patriot. They react to Karine Jean Pierre's book promotion circuit and what it reveals about the Biden communications team and Joe Biden's perceived acuity. They also talk about how language has shifted in culture over time including the evolution of the word queer and how LGBTQ terminology is now used.
This one's part pep talk, part wake-up call, and part strategy session. If you've been feeling off about your content or frustrated that the same strategies that used to work suddenly…don't, this episode will hit home. It's not that Instagram's broken, your list is cold, or people “aren't buying right now.” It's that too many entrepreneurs are skipping the hard work: the deep, uncomfortable, brain-on kind of work that creates messaging people actually feel. In this solo episode, I'm sharing what I've been seeing behind the scenes: how over-relying on AI (yes, even the tool I love) is quietly making coaches less creative, and how outsourcing our critical thinking is leading to copy-paste businesses with zero edge. We'll talk about what it really means to go deeper with your message, why it's the difference between a launch that lands and one that flops, and how to bring that intentionality into your upcoming Black Friday offers without burning yourself out or cheapening your work. Then, I'll walk you through a few of my favorite aligned ways to approach Black Friday: from reimagining what “value” really means to choosing energy over time. You'll also get a sneak peek into my upcoming Edge-Led Launch System Workshop, where I'll be breaking down the exact system that generated $166K from two launches (even when my reach was tanking). Enjoy and DM me ‘BLACK FRIDAY' on Instagram to get first (and cheapest!) access to my upcoming workshop. Meg's Links: Follow Meg on Instagram: @meganyelaney The Distinctive Edge Waitlist — DM “EDGE” or join the waitlist here: https://meganyelaney.com/tde Business Story Blueprint (Free): https://meganyelaney.com/business-story-blueprint
On this episode of Fox Across America, Jimmy Failla explains why Democrats are losing in the court of public opinion when it comes to the ongoing federal government shutdown. New York Post columnist Miranda Devine checks in to discuss the new Fox Nation special she's featured in titled "Cocaine at 1600". PLUS, co-host of “The Big Money Show” on Fox Business Brian Brenberg stops by to give his take on the liberal outrage over the construction of the White House ballroom. [00:00:00] Day 21 of the government shutdown [00:48:03] Mikey's Headline Highway [00:56:15] Miranda Devine [01:13:57] New space race [01:32:55] Brian Brenberg [01:46:03] Participation Trophy Learn more about your ad choices. Visit podcastchoices.com/adchoices
Stu Burguiere examines the Left and its pet mainstream media as they immediately fall into lockstep together to push the false narrative that Antifa is not a real organization. Then, CBN's Dan Andros joins to cover some surprising data regarding the rate of trans students in the United States. And Stu looks at the latest in Trump's ceasefire deal between Israel and Hamas. TODAY'S SPONSORS: KINDRED HARVEST TEAS Visit http://www.kindredharvest.co and use the code STU for 20% off REAL ESTATE AGENTS I TRUST For more information, please visit http://www.realestateagentsitrust.com Learn more about your ad choices. Visit megaphone.fm/adchoices