Podcasts about messaging

Andy Crouch hosts a special episode of the podcast recorded live from Notch Brewing's Forever Lager '26 Festival. The panel includes Brittney Barrie of Barrie Haus Brewing, Tom Beckmann of Goldfinger Brewing, and Todd DiMatteo of Good Word Brewing. Together they answer the question "How Do Brewers Overcome the 'Lager is Cheap' Messaging." Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events.Click here to support independent journalism covering the beer industry.This Episode is Sponsored by:All About BeerAt All About Beer, we're honored to share the stories that define the beer community, and we couldn't do it without the generous support of our underwriting sponsors. Their commitment helps sustain independent beer journalism, allowing us to highlight the people, places, and passion behind every pint. Their partnership ensures these stories continue to inspire, connect, and celebrate the craft we all love. Join our underwriters today and help make an impact on independent journalism covering the beer industry.Host: Andy CrouchGuests: Brittney Barrie, Tom Beckmann, Todd DiMatteo Sponsors: All About BeerTags: LagerPhoto: 

Aravind Srinivas is the Founder and CEO of Perplexity, one of the fastest-growing AI companies in the world. Since the start of the year, Perplexity has tripled revenue to well over $500M in ARR. Aravind has raised over $1BN for the company with reported valuations reaching $20BN.  AGENDA:  05:40 – "Perplexity Changed Google More Than Any PM Ever Has" 10:15 – Why Search Is Not the Future of AI 13:05 – The Most Important Insight in AI: The Model Is NOT The Product 16:10 – Why AI Agents Will Become Bigger Than Google Search 22:00 – AI Will Design Chips, Discover Drugs & Cure Diseases 24:15 – The Secret to Building a 24/7 AI Agent 32:40 – Aravind's Wild Prediction: Micron Could Become More Valuable Than Meta 41:00 – Why Power Will Be The Biggest Bottleneck In AI For The Next Decade 45:00 – Have U.S. Export Controls Accidentally Made China Stronger? 49:00 – Why Dario Amodei's AI Doom Narrative Is Wrong 55:20 – Why Token Budgets are Total BS and Useless 58:00 – When Agent Traffic Surpasses Human Traffic, What Happens To The Internet? 01:08:00 – SpaceX, OpenAI & Anthropic IPOs: Is There Enough Capital For All Three? 01:14:00 – What Elon Musk Is Really Like Behind Closed Doors    

So your social media reach has dropped... But you're not sure what changed. You've been posting, and trying to prove yourself, but it seems like the more you want it, the further away it gets.The answer might have nothing to do with your strategy. It might be a mistake that lives entirely in your head. In this episode, Jenna gets real about the mindset trap that snuck into her messaging and tanked her views, her sales, and her morale — and how she caught herself and turned it around.Ready to get clients from Instagram without spending all day on your phone?Start with Jenna's free choose-your-own-adventure Instagram training below. You'll walk away knowing exactly what you need to be doing on Instagram right now, based on where your business is and where you want to go — and you'll have the chance to learn more about Magic Marketing Machine and how to join.

RIGHT MESSAGE WITH THE RIGHT AUDIENCE Authority is built on clarity, collaboration, and consistently showing up, especially in your own voice and message. It's about being authentic. In this episode of Influential Voices of Authority, Erik K. Johnson sits down with Cindy J. Holbrook, the "Visibility Wiz," to uncover how experts and coaches can turn their podcast into not just more content but a true engine of authority.   Important Links: Take Cindy's free three-minute quiz to discover your Client Attraction Style: https://giftfromcindyj.com. You can also find this at: https://podcasttalentcoach.com/wiz. Website: https://CindyJHolbrook.com Facebook: https://www.facebook.com/CindyJHolbrook Instagram: https://www.instagram.com/cindyj_thevisibilitywiz LinkedIn: https://www.linkedin.com/in/cindyjholbrook YouTube: https://www.youtube.com/cindyj Subscribe to the podcast: Apple Podcasts: http://www.PodcastTalentCoach.com/apple Spotify: http://www.PodcastTalentCoach.com/spotify Website: http://www.PodcastTalentCoach.com/podcasts   Episode Segments: 00:00 Cindy on Podcast Evolution & Visibility 01:21 The Power of Owning Your Stage 02:21 Oprah's Interviewing Superpower 03:15 Launching a Podcast with Influencers 06:15 Authority and Core Messaging 08:21 Standing Out in a Crowded Niche 10:07 Messaging and Consistent Client Attraction 13:19 Authentic Business Strategy Alignment 15:33 Storytellers and Writers: Embracing Your Client Attraction Style 16:02 Doors Opening Through Podcasting 17:54 Lead Magnets and Capturing the Right Audience 19:07 The Power of the "3 a.m. Problem" 21:21 Relationships vs. Algorithms 24:04 Messaging that Cuts Through the Noise 25:00 Audience Growth Strategies for Podcasts 26:23 The Triple Win of Collaboration 28:02 Creating Stages and Collaborative Events 30:02 AI vs. Real Authority Relationships 32:19 The Value of Personal Stories 35:19 Attracting Your Ideal Clients Authentically 40:07 Letting Go of the Wrong People 41:14 Discover Your Ideal Client's True Traits 42:34 The Seven Client Attraction Styles   Key Takeaways: - Create Your Own Stage Cindy and Erik break down how launching a podcast instantly positions you as a creator (not just a guest) giving you authority and access to industry leaders for high-impact collaborations. - Borrowed Trust Multiplies Visibility Learn how featuring recognized names early creates exponential trust, opening doors to bigger audiences and more influential guests. When your dream guest says yes, their credibility flows to you, raising your profile in the process. - Your Message is Your North Star Authority is built when your message never wavers. Cindy and Erik show why clarity is more critical than novelty and how consistency carves out your category of one. The strongest brands aren't afraid to repeat their core message. They repeat it creatively, in different contexts, weaving in unique stories and personal experiences. - Authenticity is Non-Negotiable Discover why copying strategies that work for others leads to frustration, while embracing your unique client attraction style builds real connection and credibility. Cindy shares practical exercises, such as drawing your ideal client, to tap into authentic psychographic insights. - Lead Magnets That Attract Premium Clients Generic lead magnets build disengaged lists. Cindy and Erik stress the importance of solving the "3 a.m. problem" for your ideal client, designing offers and email content that resonate deeply and convert consistently. - Authority Endures Beyond AI While algorithms and AI shift daily, personal connection and storytelling remain the true currency of influence. Cindy's real-life stories, lessons learned, and her willingness to be visible (bald head and all) demonstrate how leaders stand out by owning their truth. - Collaboration is the Fast Track to Authority From summits and giveaways to roundtable interviews, collaborations create triple wins: for you, your partners, and your communities. Cindy and Erik reveal how even "new" podcasters can leverage collaborations to grow authority quickly.   Episode Highlights: How podcasting has evolved from interviews to powerful solo episodes with audience challenges Why partnering with top names can multiply trust overnight The seven client attraction styles and how to discover yours The dangers of vague messaging and the rewards of authentic, story-driven branding How to overcome imposter syndrome by focusing on serving a specific community   Links and Resources: Take Cindy's free three-minute quiz to discover your Client Attraction Style: https://giftfromcindyj.com. You can also find this at: https://podcasttalentcoach.com/wiz Website: https://CindyJHolbrook.com Facebook: https://www.facebook.com/CindyJHolbrook Instagram: https://www.instagram.com/cindyj_thevisibilitywiz LinkedIn: https://www.linkedin.com/in/cindyjholbrook YouTube: https://www.youtube.com/cindyj   Your Podcast Authority Audit: Are you ready to take your podcast to greater heights? Most podcasts have an Authority Gap. Their content is good. Their expertise is real. But their message isn't landing. Does that sound familiar? The problem is that their positioning isn't clear. And, their podcast isn't creating the influence, opportunities, and clients it should. That's why I created the Podcast Authority Audit. The Audit is designed to uncover what's holding your podcast back from becoming the authority engine it was meant to be. We'll identify: • Where your authority is leaking • Why your message isn't creating action • What's preventing listeners from becoming clients • How to become the obvious choice in your niche Let me audit your podcast and find the gaps. Go to www.PodcastTalentCoach.com/coaching, click the button and apply to have a chat with me. We will uncover your authority positioning problem, develop your plan to succeed, and see how I can help and support you to achieve your podcast goals. Get your Podcast Authority Audit at www.PodcastTalentCoach.com/coaching.   Next Week: Next week on the show, we'll talk with Jedlie, host of the Reading With Your Kids podcast. He will show you how he has leveraged borrowed trust over 2,400 episodes to build trust and grow his business and impact.

Lords: Erica Krissy Topics: The Battle of Food Dog and Valley Jump Park The Wilson Wolfe Affair, or, how I spent $350 on the mysterious wolfe in the sky This tabletop RPG with scripting support https://mastodon.tomodori.net/@vga256/116246406043573614 Why the heck are we making everything smart these days? And why is the security so terrible (A.K.A. The Lovense Story) The Naming of Cats by T.S. Eliot https://poets.org/poem/naming-cats Microtopics: The first and still only place you can discuss topics. Writing down your plugs ahead of time. The happy ending you deserve. A small child crawling into your bed in the middle of the night and asking the questions that keep him up at night, such as "can you one-shot a Silver Boss Bokoblin with a regular arrow and a Lizal strong bow?" Giving your child a classical education. (In Zelda and Mario games.) Living in Virginia near a bunch of Confederate monuments. Looking at the battle map to see where the soldiers come down from the Food Lion. The monument to not building anything. Sonically-enforced exclusion zones. Whether there's sound in the eye of the hurricane. What they call the Wal-Mart in Puerto Rico. Podcasts on which it's okay to hate the French. Quebecois LARPing as French. History: it's all around us, and it keeps happening. Wanting to spend $350 on the wolf in the sky but the wolf just won't take your money. Simulacra Games. Spinning a zoetrope. Questioning the palness of these supposed pals. Little mom and pop shops exhorting you to solve this unsolved cold case murder. Side stories extending the lore. Applying heat to make the secret message appear, then applying cold to make the message disappear so that the next person can apply heat to make the secret message appear. Being so busy making your video game that you don't have the spare energy to solve an interesting puzzle. Kitchen table ARGs. Dang you, Mr. Stormdancer! Always coming up with your schemes. What happened to the Twinbeard corporation. Paying $800 a year in something something taxes to keep your corporation going. Incorporating in the state of Delaware. Licensing the Frog Fractions brand for a dollar. Retiring and making Pico-8 games for the rest of your life. It's like PiCoSteveMo all year! Reading your program aloud to the DM who executes it in his head. Reading your program aloud to the DM who tells you there's a syntax error on line 397. Writing out a program to present to the class. You went over my helmet?! Programming in Logo and watching the turtle move around the screen. Rehabilitating the image of Lisp-like languages by changing the parentheses to square brackets which are much cooler. Are you a friend of humans? Crossing your legs into a storytelling position. Picking your job based on what's funniest. How smart do you have to be to be a fridge. Pulling out your phone and opening your banking app to see how much cash is in your smart wallet. Hacking smart butt plugs. Whether hacking an insecure smart butt plug is funnier or less funny than making the smart butt plug in the first place. Login functions that don't require a password. Can you get a virus from a smart butt plug? The consequences of your smart butt plug getting taken over by hackers. Messaging all your Facebook friends explaining that your smart butt plug was hacked and if the butt plug sends a message saying "help I'm trapped in a butt plug," it's not really from you. Working for the U.S. govt hacking pacemakers. The chat is coming from inside the butt. The three names of a cat. Munkustrap, Quaxo, Coricopat, Bombalurina, and Jellylorum. A cat in profound meditation. Looking up TS Eliot in the phone book. Child Jordan Mechner looking up the lyricist of the Wizard of Oz in the phone book and calling him up. Doing a Doctor Who joke that nobody gets. How many members of The Who are still alive. Effanineffability. Up to the Neck in Weber.

Send us Fan MailIn this episode, Gary Sasse—a respected Rhode Island policy expert and moderate Republican—shares his nuanced perspective on the evolving landscape of the Republican Party post-Trump. We explore the internal factions shaping its future, the strategic principles guiding reform, and the challenges of messaging in today's media environment.Key Topics:The three factions of the Republican Party: MAGA populism, traditional conservatives, and the alternative rightHow these factions interact and influence party dynamicsThe importance of a pragmatic, issue-based approach grounded in core principlesStrategies for rebuilding the party's relevance amid media and demographic hurdlesThe potential for moderate Republican voices to shape the future in Rhode Island and beyondThe impact of social media, media bias, and internal party divisions on message disseminationPractical policy ideas, including economic development, affordable housing, and AI innovationThe significance of civil discourse, fact-based debate, and national unity as a foundation for renewalTimestamps:00:00 - Introducing Gary Sasse: Rhode Island's moderate Republican voice02:00 - Gary's background: nonprofit, policy work, and political roles03:00 - Breakdown of Republican factions: MAGA, traditional, and alt right04:00 - Why classifying factions helps understand internal party struggles05:00 - The importance of identity: MAGA voters and their long-term loyalty06:00 - Democratic Party shift left and its implications for the center07:00 - Six core principles guiding a pragmatic Republican approach08:00 - Principles include rejecting extremism, fiscal responsibility, and peace through strength09:00 - Policy focus areas: AI, economic strategy, and housing solutions10:00 - Challenges and opportunities in Rhode Island's political environment11:00 - Messaging hurdles: media landscape and demographic shifts12:00 - The Trump factor: its hold on a third of the party13:00 - Strategies for growth: grassroots organizing and modern communication14:00 - The importance of fact-based debate and civil discourse15:00 - Building a sustainable, issue-focused Republican future in Rhode Island and nationally16:00 - How to position for 2028 and avoid being sidelined by intra-party conflicts17:00 - Final reflections: optimism for pragmatic solutions and party renewalResources & Links:Gary Sasse's profile and workThe Hill Opinion Piece on Future of GOPConnect with Gary Sasse:LinkedInTwitterSupport the showFollow Bill on Instagram and YouTube

If you're a nutritionist or health coach wondering why your marketing isn't attracting clients, this episode reveals the real problem: you haven't made the foundational decisions about your niche and your offer that make the marketing actually work. Let's fix that right now.NEXT STEPS:

AI is already handling 70% of guest messages for the most efficient short-term rental operators. The question is: are you one of them?In this episode of the Host Planet Podcast – powered by Lodgify – Ruben Verplancke, Co-Founder & COO of Guestway, breaks down how to automate Airbnb guest messaging without losing the human touch.From saving 20 hours a week to cutting your energy bills through automation, this is the practical playbook for hosts serious about scaling.Ruben covers:✅ The pain point that led him to build Guestway✅ How AI guest messaging differs from a standard PMS✅ The 70% of messages AI can handle – and the 30% that still need you✅ What hosts get wrong when they start automating✅ The danger of slow response times and how to eliminate them✅ Ruben's warning to anyone managing multiple inboxes✅ How to make AI replies feel genuinely human✅ Cutting your energy bills through short-term rental automation

After hearing from Derek Stingley Jr., ITL debates whether Houston is being completely transparent when it comes to the offense.

Chuck Todd opens with the resolution of a story he's been tracking for weeks: Graham Platner cruised to victory in Maine, comfortably clearing 70% even with Janet Mills' name still on the ballot — which he says means the scandals that had Platner in "save my campaign" mode turned out to be far less than a five-alarm fire. The deeper lesson, Chuck argues, is uncomfortable but revealing: for a significant share of Democratic primary voters, high character has become a luxury item, because the base is so exhausted by losing and capitulating to the establishment that it will forgive a flawed candidate who actually seems willing to fight. He notes that Maine has gotten meaningfully bluer since Susan Collins was last on the ballot (Harris underperformed nationally but actually drew more raw votes in Maine than Biden did), that a generic Democrat should win this seat by six or seven points, and that the only real question left is how many squeamish Democrats sit the race out rather than pull the lever for Platner. He runs through the rest of the night — Lindsey Graham narrowly avoided a runoff in South Carolina, the GOP gubernatorial race there is headed to a runoff that knocked out both Nancy Mace and Ralph Norman — and pulls back to identify the defining theme of the entire 2026 cycle: everyone, in both parties, is running on a message of change, with no candidate anywhere running on restoration the way Biden did in 2020. The messaging this cycle is relentlessly future-focused, the exact opposite of Trump's nostalgia, and Chuck reiterates his running observation that the worst possible first name to have in politics right now is "congressman" — because Washington experience carries zero value to voters this cycle. The split-screen between the parties remains stark: Republican voters still reward confrontation while Democratic primary voters are gravitating toward electability and consensus, Democratic turnout is rising while GOP turnout is flat or falling, and the throughline that's held for a decade is only intensifying — voters are demanding major change, and they'll punish anyone who doesn't offer it. Then, Lauren Pinkston — the independent candidate for governor of Tennessee — joins the Chuck Toddcast to make the case that the deepest problem in her state isn't left versus right, it's the near-total absence of two-party competition that has allowed one-party rule to calcify into something genuinely unhealthy. Pinkston, who was raised in an evangelical environment where she was taught that voting Democrat meant going to hell, offers a fascinating personal and political journey: she lived in communist Laos where people were persecuted for their faith, which gave her a firsthand understanding of why the Founders deliberately kept Christianity out of the Constitution, and she's now running explicitly against the kind of Christian nationalism that teaches America was divinely ordained. She argues Citizens United is a major reason Tennessee became so uncompetitive, walks through the mechanical difficulties of mounting a serious independent campaign, and contends that Marsha Blackburn isn't nearly as strong a candidate as she thinks she is. The conversation digs into Pinkston's actual governing vision and her theory of how an independent can build a winning coalition in one of the reddest states in the country. She wants to reform education and make teaching a genuinely fun profession again, and she's passionate about the way Nashville soaks up all the state's political investment while Memphis gets neglected — pointing out that crime in Memphis is at a 20-year low yet the city still can't attract investment, and that St. Jude is struggling to recruit talent because of H1-B visa denials. Pinkston is candid about the structural obstacles: Tennessee's constitution doesn't even allow for ballot measures, the GOP holds a stranglehold on the statehouse, and Republican leadership has been kicking moderate candidates off the ballot entirely. But she argues there's a real opening — Republicans in the state are looking for an offramp that isn't a Democrat, and even staunch Democrats are frustrated with their own party. Pinkston is energized about working with the Working Families Party and the Forward Party to build toward a more moderate, genuinely competitive two-party system, argues this is the strongest group of independent candidates to run in years, and wonders aloud whether being "too educated" has perversely become a negative quality in a candidate. She closes with a sharp observation that cuts to the heart of the whole project: Americans demand more than two options for literally everything in their lives except politics, politicians increasingly rely on performance over substance, and the stakes couldn't be higher. Finally, Chuck updates his ToddCast Top 5 list of senate seats most likely to flip parties and answers listeners’ questions in the “Ask Chuck” segment. Predict the action all the way through the finals. Sign up now for your twenty-five dollar bonus on https://fanduel.com/predicts Link in bio or go to https://getsoul.com & enter code TODDCAST for 30% off your first order. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/chuck. Application times may vary. Rates may vary. Timeline: (Timestamps may vary based on advertisements) 00:00 Chuck Todd’s introduction 03:15 Graham Platner cruised to victory will Janet Mills still on the ballot 04:15 Platner comfortably cleared 70%, it’s not a five alarm fire 05:45 Will there be more scandals from Platner? If so, what type? 06:30 For some primary voters, high character is a luxury item 08:15 The Democratic base is tired of losing & capitulating to establishment 08:45 A Platner election victory could change perception of the Democrats 10:30 Maine has gotten bluer since the last time Collins was on the ballot 11:30 Harris underperformed nationally, but had more raw vote in Maine than Biden 13:30 How many Dems will sit out the race rather than vote for Platner? 15:00 A generic Dem should win this race by 6-7 points 16:00 Lindsey Graham manages to avoid a runoff 16:45 South Carolina GOP gubernatorial race headed to runoff 17:15 Nancy Mace and Ralph Norman didn’t make the runoff 18:30 Everybody running in 2026 is running on a message of change 19:30 There’s no message of restoration similar to Biden’s campaign 20:30 Messaging is more future focused, the opposite of Trump 21:30 The worst first name to have in politics is congressman 24:45 Washington experience won’t carry value to voters this cycle 26:00 GOP voters still seemingly reward confrontation 27:00 Dem primary voters looking to electability/consensus candidates 28:45 Dem turnout on the rise, GOP turnout stagnant or down 29:30 For a decade, voters are demanding major change 36:45 Lauren Pinkston joins the Chuck ToddCast 37:45 Why run for governor as an independent? 39:00 There’s a lack of two party competition in Tennessee 40:45 Some of the barriers for an insurgent candidacy have been removed 42:45 Citizen’s United was a big reason for TN becoming uncompetitive 43:30 Lauren was raised to feel that voting Dem meant going to hell 45:30 Politics has courted the evangelical vote & leaders for decades 46:15 Jimmy Carter’s pure faith made it harder for him to govern 47:00 Churches teach nationalism & that America was ordained by god 48:00 Founders specifically didn’t put christianity & religion into the constitution 49:00 Lauren lived in communist Laos, where people were persecuted for their faith 50:00 The mechanical difficulties of running as an independent 51:15 Businesses afraid to support a non-Republican candidate in TN 52:45 Democratic opponent has been receiving calls to drop out 54:00 Any chance Marsha Blackburn isn’t the GOP nominee? 54:45 Blackburn isn’t as strong of a candidate as she thinks she is 55:15 Three leading candidates are white women with colors in their name 56:45 What big ideas are you proposing that you hope stick with voters? 57:15 Want to reform education and make it a fun field for teachers to work 58:45 Nashville gets all the political support and Memphis gets neglected 59:30 Crime is at a 20 year low in Memphis, but it still doesn’t get investment 1:00:30 St. Jude struggling to recruit due to denial of H1-B visas 1:01:00 How would you govern with a Republican stranglehold on the statehouse? 1:01:45 State constitution doesn’t even allow for ballot measures 1:02:30 Need to invest in Chief Information Officers are the county level 1:04:00 Attracting support from disaffected Democrats and Republicans 1:06:30 There’s a deep history of good governance out of east Tennessee 1:07:45 Need leaders and not party puppets 1:08:45 GOP leadership in the state has kicked moderate candidates off the ballot 1:09:45 Republicans in the state are looking for an offramp that isn’t a Democrat 1:10:15 What does your winning coalition look like? 1:12:30 Can you succeed without winning? 1:13:00 Want to give people an onramp to political engagement 1:14:15 Excited about working with WFP and Forward Party 1:14:45 Want to create a more moderate two party system 1:16:30 Strongest group of independent candidates running in years 1:17:30 Possible that being too educated will be a negative quality in a candidate 1:19:00 Voter turnout is pretty low in both Nashville and Memphis 1:20:45 Even the most staunch Democrats are frustrated with their party 1:22:00 It will be hard to get either opponent to agree to a debate 1:24:00 People demand more than two options for everything except politics 1:26:00 Politicians rely more on performance now than substance 1:27:45 People will die if governing isn’t taken seriously 1:29:15 Lack of competition in one party states isn’t good for democracy 1:30:30 Independents have better chance to win in one party states 1:32:30 ToddCast Top 5 senate seats most likely to flip 1:33:45 More senate seats are creeping to “in play” status 1:36:00 #1 North Carolina 1:37:45 #2 Ohio 1:40:45 #3 Michigan 1:44:15 #4 Iowa 1:47:15 #5 Maine 1:52:15 Ask Chuck 1:52:30 Could politicians' investments be limited by law to index funds? 1:54:15 Correction on Jeri Ryan’s Star Trek series 1:55:45 If candidates like Platner and El-Sayed lose, could progressives change course? 2:01:45 Will Trump’s disciples try to be too much like him once he leaves politics? 2:05:30 Are you seeing a real shift in coverage from CBS News? 2:10:45 Thoughts on Brendan Soresby being reinstated after gambling on himselfSee omnystudio.com/listener for privacy information.

Chuck Todd opens with the resolution of a story he's been tracking for weeks: Graham Platner cruised to victory in Maine, comfortably clearing 70% even with Janet Mills' name still on the ballot — which he says means the scandals that had Platner in "save my campaign" mode turned out to be far less than a five-alarm fire. The deeper lesson, Chuck argues, is uncomfortable but revealing: for a significant share of Democratic primary voters, high character has become a luxury item, because the base is so exhausted by losing and capitulating to the establishment that it will forgive a flawed candidate who actually seems willing to fight. He notes that Maine has gotten meaningfully bluer since Susan Collins was last on the ballot (Harris underperformed nationally but actually drew more raw votes in Maine than Biden did), that a generic Democrat should win this seat by six or seven points, and that the only real question left is how many squeamish Democrats sit the race out rather than pull the lever for Platner. He runs through the rest of the night — Lindsey Graham narrowly avoided a runoff in South Carolina, the GOP gubernatorial race there is headed to a runoff that knocked out both Nancy Mace and Ralph Norman — and pulls back to identify the defining theme of the entire 2026 cycle: everyone, in both parties, is running on a message of change, with no candidate anywhere running on restoration the way Biden did in 2020. The messaging this cycle is relentlessly future-focused, the exact opposite of Trump's nostalgia, and Chuck reiterates his running observation that the worst possible first name to have in politics right now is "congressman" — because Washington experience carries zero value to voters this cycle. The split-screen between the parties remains stark: Republican voters still reward confrontation while Democratic primary voters are gravitating toward electability and consensus, Democratic turnout is rising while GOP turnout is flat or falling, and the throughline that's held for a decade is only intensifying — voters are demanding major change, and they'll punish anyone who doesn't offer it. Finally, Chuck updates his ToddCast Top 5 list of senate seats most likely to flip parties and answers listeners’ questions in the “Ask Chuck” segment. Predict the action all the way through the finals. Sign up now for your twenty-five dollar bonus on https://fanduel.com/predicts Link in bio or go to https://getsoul.com & enter code TODDCAST for 30% off your first order. Protect your family with life insurance from Ethos. Get up to $3 million in coverage in as little as 10 minutes at https://ethos.com/chuck. Application times may vary. Rates may vary. Timeline: (Timestamps may vary based on advertisements) 00:00 Chuck Todd’s introduction 03:15 Graham Platner cruised to victory will Janet Mills still on the ballot 04:15 Platner comfortably cleared 70%, it’s not a five alarm fire 05:45 Will there be more scandals from Platner? If so, what type? 06:30 For some primary voters, high character is a luxury item 08:15 The Democratic base is tired of losing & capitulating to establishment 08:45 A Platner election victory could change perception of the Democrats 10:30 Maine has gotten bluer since the last time Collins was on the ballot 11:30 Harris underperformed nationally, but had more raw vote in Maine than Biden 13:30 How many Dems will sit out the race rather than vote for Platner? 15:00 A generic Dem should win this race by 6-7 points 16:00 Lindsey Graham manages to avoid a runoff 16:45 South Carolina GOP gubernatorial race headed to runoff 17:15 Nancy Mace and Ralph Norman didn’t make the runoff 18:30 Everybody running in 2026 is running on a message of change 19:30 There’s no message of restoration similar to Biden’s campaign 20:30 Messaging is more future focused, the opposite of Trump 21:30 The worst first name to have in politics is congressman 24:45 Washington experience won’t carry value to voters this cycle 26:00 GOP voters still seemingly reward confrontation 27:00 Dem primary voters looking to electability/consensus candidates 28:45 Dem turnout on the rise, GOP turnout stagnant or down 29:30 For the past decade, voters are demanding major change 35:15 ToddCast Top 5 senate seats most likely to flip 36:30 More senate seats are creeping to “in play” status 38:45 #1 North Carolina 40:30 #2 Ohio 43:30 #3 Michigan 47:00 #4 Iowa 50:00 #5 Maine 55:00 Ask Chuck 55:15 Could politicians' investments be limited by law to index funds? 57:00 Correction on Jeri Ryan’s Star Trek series 58:30 If candidates like Platner and El-Sayed lose, could progressives change course? 1:04:30 Will Trump’s disciples try to be too much like him once he leaves politics? 1:08:15 Are you seeing a real shift in coverage from CBS News? 1:13:30 Thoughts on Brendan Soresby being reinstated after gambling on himselfSee omnystudio.com/listener for privacy information.

Chris Williams takes a deep dive into the WNBA, Caitlin Clark, media narratives, and why he believes the league's biggest challenge has nothing to do with basketball. Along the way, he shares a personal coaching story from Bondurant Little League and reflects on one of the most fascinating business stories in sports.

What if your biggest mattress sale strategy is actually scaring away Gen X buyers with the most money? The data says it's true. Here's why.Are your mattress marketing tactics stuck in the past? In this episode, Mark Kinsley sits down with Nicole Bergen of Elevate—one of the sleep industry's top consumer research experts—to reveal the hidden disconnect between what retailers think works and what actually matters to today's most powerful buyers: Gen X.Nicole shares eye-opening data from thousands of consumer interviews, exposing why relentless discounting and “NASCAR” promos don't work on shoppers aged 45-55. Instead, assurance and trust—like comfort guarantees and real customer reviews—win the sale. You'll learn why most brands overlook Gen X, despite their massive buying power, and how failing to update your playbook means losing sales to online giants.Ever wondered why your brand awareness is high but conversions are low? Nicole decodes the essential marketing funnel—attention, education, offer—and reveals the number one mistake retailers make (and how you can fix it with a simple brand health “timeout”).If you've ever struggled to connect with skeptical, research-driven customers or feared you're wasting ad dollars, this episode gives you the playbook to pivot. Plus: actionable tips for leveraging data, optimizing for generative AI, and turning happy buyers into raving ambassadors.Timestamps:- 01:35 – The hidden problem with mattress marketing: why Gen X tunes out- 04:30 – How relentless promos are killing in-store joy (and trust)- 06:58 – The power of assurance: Why guarantees beat discounts for big-ticket buyers- 09:40 – “Top of funnel” secrets: What attracts attention in 2024- 12:50 – Why your ad recall is broken (and how to fix it)- 17:55 – The market-by-market myth: Why what works in Cincinnati fails in Houston- 21:15 – The “Timeout Playbook” for brand clarity (and avoiding costly mistakes)- 27:40 – Data traps: The ROAS lie and how to spot media waste- 31:20 – Unlocking Gen X: Winning strategies for the new power buyer- 36:45 – Problem-agitate-solution: Messaging that turns skeptics into buyersConnect with The FAM Podcast:

Unmade is a space for the woman who knows that in order to keep choosing her highest, most free, most abundant, most joyful timeline over and over she must also allow herself to be unmade.Hosted by Katy Stuart, spiritual business mentor and modern priestess, this show explores the intersection of high-level business strategy, wealth, identity, and ancient wisdom. It is for women who are building powerful, profitable businesses while also walking a path of deep spiritual remembrance. This podcast exists at the intersection of strategy, money, identity, and ancient wisdom. Here we explore what it truly means to unmake the versions of yourself that were shaped by conditioning, survival, expectation, and fear, so that you can become the woman you were always meant to be at a soul level.Inside Unmade, we speak about building wealth and legacy as a woman in a way that is cyclical, embodied, and deeply aligned. We explore feminine leadership, archetype, myth, and the reclamation of ancient priestess and witch lineages alongside highly strategic, grounded conversations about scaling a business, creating $20k to $100k months, and designing a life that feels expansive, beautiful, and free.You will hear conversations on topics such as identity and the spiral of becoming, the intersection of spirituality and high-level strategy, wealth, power, and feminine leadership, the Wheel of the Year and cyclical business, death and rebirth as catalysts for expansion, archetypes, mythology, and past-life remembrance, living and leading as a modern priestess in the world, and creating a life that feels like art.Unmade is for the woman who is no longer available for smallness, who is ready to step into her next era of power, visibility, and devotion to her work.You can join Howl for $55 ⁠⁠HERE⁠⁠You can join the year-long immersion The Return⁠⁠⁠⁠ ⁠⁠HERE⁠⁠⁠⁠⁠⁠Her highest-level Private + Mastermind Hybrid for women scaling to $20-$50k+months here: ⁠⁠⁠⁠⁠⁠⁠ATELIER⁠⁠⁠⁠⁠⁠⁠Private mentorship: ⁠⁠⁠⁠⁠⁠⁠HERE⁠⁠⁠⁠⁠⁠⁠Or find out more about how to join her in Paris: ⁠⁠⁠⁠⁠⁠⁠ VIP⁠⁠⁠⁠⁠⁠⁠

Why do some marketing campaigns generate results while others fall flat, even when the product, service, or offer is strong?The answer often comes down to one critical factor: whether your message matches your audience's level of awareness.In this episode, we explore the five stages of customer awareness and how they influence buying decisions. You'll learn why speaking to customers who aren't ready to buy can hurt conversions, how to create content that resonates at every stage of the buyer journey, and how to align your messaging with what prospects need to hear next.Topics covered include:• The five levels of customer awareness • Why marketing messages fail to connect • How to create content for each stage of the buyer journey • Matching marketing channels to customer intent • Creating calls to action that drive higher conversions • Practical examples you can apply to your own marketing strategyWhether you're a business owner, marketer, agency leader, or entrepreneur, this episode will help you create more relevant messaging, improve engagement, and move prospects from awareness to action.Key Takeaway: The best marketing doesn't start with what you want to say. It starts with understanding what your customer is ready to hear.

Student Recruitment, Marketing, and the Future of Podiatric MedicineFeaturing Dr. Gene Pascarella and Dr. Jane AndersenDrs. Jeffrey Jensen and Johanna Richey welcome Dr. Gene Pascarella, Executive Director of The Podiatry Foundation, and Dr. Jane Andersen, Chair of the Foundation for Podiatric Education, for an important and timely discussion on the future of student recruitment in podiatric medicine.As healthcare education faces increasing competition for talented students, the profession is taking a coordinated and strategic approach to attracting highly qualified undergraduate students into podiatric medicine. This episode explores the current landscape of recruitment, national marketing initiatives, and the collaborative efforts underway to strengthen awareness and interest in the profession.Topics include:• The mission and evolving role of The Podiatry Foundation• Current recruitment trends across colleges of podiatric medicine• National marketing strategies aimed at increasing awareness of podiatric medicine among undergraduate and pre-health students• Challenges facing the profession in today's competitive healthcare education environment• Messaging strategies that resonate with prospective students and families• The importance of storytelling, mentorship, and visibility in attracting future podiatrists• The role of social media, digital campaigns, and student ambassadors in modern recruitment effortsThe conversation also highlights the upcoming June 9 stakeholder meeting, where leaders from across podiatric medicine—including educational institutions, professional organizations, residency leadership, and industry stakeholders—will gather to discuss coordinated next steps and long-term strategies for recruiting the next generation of podiatric physicians.Drs. Pascarella and Anderson share their perspectives on collaboration, innovation, and why this moment represents a critical opportunity for podiatry to redefine and strengthen its national recruitment efforts.This episode is essential listening for educators, students, practitioners, and anyone invested in the future growth and sustainability of podiatric medicine.About Our GuestsDr. Gene PascarellaDr. Gene Pascarella serves as Executive Director of The Podiatry Foundation and has long been recognized for his leadership in podiatric medical education, organized medicine, and student recruitment initiatives. He continues to play a key role in advancing collaborative efforts focused on strengthening the future of the profession.Dr. Jane AndersenDr. Jane Andersen is Chair of the Foundation for Podiatric Education and a respected leader in podiatric medical education and professional development. Her work has focused extensively on educational advancement, mentorship, and supporting initiatives that enhance the visibility and future of podiatric medicine.

Most companies don't lose ground because their product weakens or their team stops working. They lose ground because the message drifted - gradually, quietly - while everyone was busy chasing the next platform update. A clear message isn't a marketing asset. It's operational infrastructure. And when algorithm shifts, shrinking social ROI, and an AI-saturated ad landscape all arrive at the same time, the companies still standing are the ones who never let the message get blurry in the first place. Jess Dewell talks with Rihab Abouzaki, Expert in GCC–US Advertising at This N That Communications, on advertising strategies that hold up when conditions change. She's seen what happens when businesses outsource their message clarity to whatever platform is trending, and what it takes to rebuild trust with audiences that have grown skeptical of everything digital. In this episode, you'll discover: Why a single, well-defined message consistently outperforms multi-channel complexity in advertising ROI What it actually means to choose the right medium — and why streaming TV is outpacing social platforms for authentic reach in the US market How to rebuild an advertising strategy when your current process has stalled or stopped producing results Why customers don't adapt as fast as AI-driven platforms expect them to, and how to use that gap to your advantage The cost of emotional attachment to your own ideas — and how daily testing without ego creates sustainable advertising performance How business seasonality should drive spending decisions, and why ignoring natural cycles drains budget without building momentum What starting from the desired result looks like in practice — and why reverse-engineering your strategy is the move most companies skip The businesses winning in today's advertising environment aren't the ones with the most sophisticated tools or the largest ad budgets. They're the ones with message discipline. They resisted the pressure to chase every algorithm update. They built credibility through consistency, not volume. Distrust in the online world is growing, and the companies feeling it most are the ones that chase reach at the expense of message. Clarity is the competitive advantage that holds. And in a landscape increasingly driven by automation and AI, choosing to prioritize human connection over algorithmic optimization is itself a bold business decision.  If your advertising results have plateaued, your team is reacting to platform changes instead of leading with strategy, or you're wondering whether the ROI on social spend is still worth defending, this conversation will reorient your thinking. —--------- If you're ready to build the kind of business that doesn't just survive uncertainty but leads through it, check out the Driving Solutions Strategic Intensive program, designed to support leadership teams through high-stakes strategic decisions.    -------------------- You can get in touch with Jess Dewell on Twitter, LinkedIn, or Red Direction website.

Is your messaging making you memorable, or just visible?You could have the best content engine in your industry, be publishing consistently across multiple channels, and focusing on quality. But if it isn't memorable, none of it sticks.Core messaging and positioning is one of those things that sounds simple until you try to do it well. If you asked ten people in your organization what you are all about and why customers should choose to work with you, would they all broadly answer in the same way?In most organizations, the answer is no.That inconsistency shows up everywhere. In your content, on your website, in sales conversations, and in ways that are hard to trace back to the source.In part four of our seven-part B2B content strategy series, Amy Woods digs into what messaging is, what goes into a messaging framework, and how to know whether yours is working for you.Find out:What messaging is and why consistency is what makes it stickWhether you can have a B2B content strategy without clear messagingThe five components every B2B messaging framework needsHow to define your messaging and positioning through internal conversationsHow to use your messaging framework on a daily basis, including how to embed it into your AI toolsThe signals that tell you your messaging is workingWhen to review your messaging and how to update it without doing a hard pivotImportant links & mentions:Blog post about this episode: https://www.content10x.com/357Part one of the B2B content strategy series - What Is a B2B Content Strategy (And Why Does It Matter)?: https://www.content10x.com/354Part two of the B2B content strategy series — How Do You Align a B2B Content Strategy to Business Goals?: https://www.content10x.com/355Part three of the B2B content strategy series — How Does Competitor Analysis Fit Into Your B2B Content Strategy?: https://www.content10x.com/356B2B content strategy series on YouTube: https://youtube.com/playlist?list=PLVwaHzx-z4d4Rcnrh2VsUN9d47rrdMypp&si=NjYvp1Ilo26KnIF3Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/Content 10x website: https://www.content10x.com/Amy's book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Timestamps:01:57 Free B2B Content Operations Benchmark Assessment02:35 What is messaging?03:44 Why a great content strategy can't exist without clear messaging04:33 Who owns messaging?05:10 Core components of a messaging framework06:55 How to define messaging through internal conversations08:35 Where messaging shows up in real-world execution09:16 Opinionated content and category positioning10:38 Embedding messaging into AI tools and workflows11:09 How to know your messaging is working (or not working)13:08 Quantitative vs qualitative signals from customers and sales13:47 Revisiting and adjusting your messaging framework16:07 Recap and what's next17:55 Wrap upAbout the host:Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Finishing Up our conversation on Game 1 of the NBA Finals; The List: Nick Saban; Jason Smith on his Interview with Dr. Ed Scott, Full Rev Share for Memphis Athletics, Messaging for the Future, Confidence in the 2026 Hoops Roster.

Health communication only works when it actually communicates. Too often, the messages people most need to act on are buried under jargon, packaging, or assumptions about who's reading them. Allison Wakin works at the intersection of clarity and care. In this episode she breaks down why accessible health messaging matters more than persuasion, and what gets lost when public health forgets its audience. Allison reflects on her work [add specifics: her role, her area of focus, a moment where clear communication made a measurable difference] and what she'd want every student of communication to understand about audiences who are stressed, sick, or simply tired. We talk about the difference between informing and connecting, why empathy is a research method, and what it takes to write something that reads like it was meant for one specific reader. Watch on YouTube, listen on your favorite podcast app, and subscribe to Comm in Ten. Once a Maverick, always a Maverick.   Subscribe:  https://www.youtube.com/@UNOSchoolofComm Listen anywhere: https://mavradio.fm/podcasts UNO School of Communication: https://www.unomaha.edu/college-of-communication-fine-arts-and-media/communication/index.php Follow us: https://www.facebook.com/CommUNO/ https://www.instagram.com/uno_schoolofcomm/ #CommInTen #HealthCommunication #UNOCommunication #Mavericks

Libby Ward is a writer, speaker, and advocate redefining the motherhood narrative. Through her social media platforms, Libby is known to connect and empower women with honesty, humor, and her relatable voice. She has been featured on the BBC, Good Morning America, and is a member of Reese Witherspoon's inaugural Hello Sunshine Collective. She lives in Ontario, Canada with her husband and two children.

See omnystudio.com/listener for privacy information.

In this episode of The Persistent Entrepreneur Podcast, David Hill sits down with Glenn Rudin, "The Message Master," a high-energy sales and marketing coach, business strategist, and branding expert with more than 40 years of experience. Glenn breaks down why confused messaging is one of the biggest reasons businesses struggle to attract clients and grow revenue. You'll hear practical tips you can use right now to sharpen your message, communicate your value more clearly, and position your business for faster growth. https://www.linkedin.com/in/glennrudin/ www.davidihill.com/online https://www.gohighlevel.com/?fp_ref=david-i-hill-training25

If you've built a six-figure business, you know how to make money. The problem is that at some point, the strategies that got you there stopped being enough, and now you're putting in more effort than ever while the needle barely moves. In this episode, I'm walking through the Growth Ceiling Diagnostic: the five core areas of your business where a bottleneck could be hiding, and the three lens problems that are most likely distorting what you think you're seeing. Because you can't fix a bottleneck you're misdiagnosing, and when you're this close to your own business, you're almost always misdiagnosing it. This episode was originally a Substack Live, and it's the exact kind of diagnostic work I do with clients inside The Decision Room Mastermind. If you're an established founder who keeps circling the same decisions and you're ready to actually break through, this one's for you. Timeline Highlights [00:00] – Why working harder isn't moving the needle for six and seven-figure founders [02:00] – The real reason the ceiling feels invisible: being too close to your own business to see it accurately [06:00] – Introducing the three diagnostic lenses: belief, knowledge, and decision [09:00] – Why the knowledge trap is dangerous and when more information actually is the problem [11:00] – The five core areas where bottlenecks show up: identity, offer, sales, messaging, systems [13:00] – Identity as a bottleneck: how self-knowledge gaps and misaligned beliefs run the business from the background [17:00] – Offer bottlenecks: the kitchen sink offer, the belief that clients need unlimited access to you, and how both stall growth [21:00] – A personal example: shutting down a multimillion-dollar program and what that decision unlocked [25:00] – Sales bottlenecks: how unfounded beliefs about audience readiness suppress conversion before a sale is even attempted [29:00] – Messaging in 2026: why market sophistication has outpaced most people's messaging, and what AI can't fix [34:00] – Systems as a bottleneck: the cost of keeping everything running through you [38:00] – Self-diagnosis questions for each of the five areas [42:00] – Why you can't find the real bottleneck alone, and what to do about it [45:00] – The Decision Room Mastermind: who it's for and what we're doing inside Top Quotes from the Episode "The fact that you're so close to your business is exactly what makes the real constraint invisible to you. You think you're seeing the problem. You're just seeing the filter." "You cannot read the label from inside the prescription bottle. This isn't about intelligence or capability. It's literally just how your brain works when it's this close to something." "AI works on a law of averages. It buffs the edges off your messaging and makes you sound like everyone else. The precision has to come from you." "A belief problem doesn't mean you're broken. It means you're swimming in water you can't see because it's your environment. Someone else has to point it out." "Mediocre messaging isn't going to work in 2026. The market has gotten more sophisticated and most people's messaging hasn't come with it." "The founders who break through plateaus are the ones who get clear on what's actually running the show behind their business, then have the courage and clarity to actually change it." "When you fix a bottleneck, you'll find another one. That's how business works. The goal is to find the biggest one and give it your full attention so the effort you're putting in is actually landing." Links & Resources CEO Type Quiz: lauraschoenfeld.com/quiz Apply to The Decision Room Mastermind (open through June 19, 2026): jointhedecisionroom.com Instagram: @laura.schoenfeld If this episode gave you a clearer picture of where you're stuck, share it with a founder who's been circling the same decisions, and follow the podcast so you don't miss what's next.

"It can never be too long, it can only be too boring." In this episode, Tim shares a class he taught in Denver, Colorado at AES Dealer Days, where he explores why most marketing messages in the fireplace industry fail—and reveals a simple framework that can triple your leads without spending a penny. Drawing from real examples of businesses that position themselves as heroes instead of their customers, Tim shows how to craft messages that actually resonate. In this episode, Tim covers: • The three deadly sins of marketing—making your business the hero, cramming too many things into one message, and focusing on products instead of customer problems • The PEACE framework for creating sound bites that cut through noise and make prospects turn their heads—from articulating problems better than customers can to showing genuine empathy • Why "family owned for 50 years" belongs in tiny print, not your headline—and how companies waste tens of thousands on beautiful websites that break fundamental messaging rules Don't miss Tim's breakdown of real fireplace company websites that demonstrate these principles in action—plus the exact tagline changes that could transform your lead generation overnight. —— Links from this episode: Whyfire Website: http://whyfire.com —— Watch this podcast on YouTube: https://youtu.be/k5mqmLpLZe0 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268 Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2 Read The Fire Time Magazine: https://www.itsfiretime.com/magazine Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe Support The Fire Time Podcast financially: https://www.itsfiretime.com/join

Get free access to The Fire Time Magazine every month by going to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.itsfiretime.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ —— Order the latest issue of the printed Fire Time Journal: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://itsfiretime.com/journal⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Support The Fire Time Podcast financially: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://itsfiretime.com/join⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become an Advertising Partner: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.itsfiretime.com/advertising⁠

Join Jim and Greg for the Monday 3 Martini Lunch. Today, they dig into the latest sordid scandal surrounding Maine Democratic U.S. Senate candidate Graham Platner, MSNOW's Ali Velshi complaining that he can't celebrate America's 250th birthday because we're such a racist country, another cringy woke quote from Texas Senate candidate James Talarico, and decision day comes tomorrow in California.Please visit our great sponsors:QuoMoney is on the line. Always say hello with QUO. Try QUO for FREE PLUS get 20% off your first 6 months when you go to https://Quo.com/3ML ZocDocStop putting off those doctors' appointments and visit https://Zocdoc.com/3ML to find and instantly book a top rated doctor today.Pocket HoseFor a limited time, get two free gifts—a 360° rotating pocket pivot and a thumb drive nozzle—when you buy the Pocket Hose Ballistic; just text MARTINI to 64000, message and data rates may apply.New episodes every weekday. 

Join Jim and Greg for the Monday edition of the 3 Martini Lunch as they dig into the latest scandal surrounding Maine Democratic U.S. Senate candidate Graham Platner, MSNOW's Ali Velshi complaining that he can't celebrate America's 250th birthday because we're such a racist country, another cringy woke quote from Texas Senate candidate James Talarico, […]

We've been told that if we just show people the data on racial health disparities, change will follow. It hasn't. In this episode, Corey sits down with Dr. Sarah Gollust (University of Minnesota) and Dr. Neil Lewis Jr. (Cornell University), researchers with the Collaborative on Media and Messaging for Health and Social Policy (CommHSP), to unpack why the numbers alone never move people — and what does. They dig into the fear of "backlash," why context changes everything, and the surprising finding that the communities most affected by inequity are often the most ready to act, yet are routinely left out of the research about them.Show NotesWhy does telling people the facts about health disparities so often fail to create change? Dr. Sarah Gollust and Dr. Neil Lewis Jr. have spent two decades studying exactly that question — how media and messaging shape what the public believes about health, race, and who deserves care. In this conversation, they make the case that data without context can backfire, while stories grounded in lived experience can mobilize people across racial and political lines.In this episode:Why "just show them the data" is an incomplete strategy — and what people actually need to understand the why behind health outcomesThe moment a governor called COVID "the great equalizer," and why it crystallized the urgency of getting health communication rightThe study that found 94% of racial-equity messaging research relied on majority-white or all-white samples — and what that bias erased"Beyond fear of backlash": why explaining the causes of disparities removes defensiveness instead of triggering itHow America's individualistic culture pushes people toward blaming individuals ("just eat healthier," "just exercise") instead of seeing systemsWhy people of color, often excluded from the research, turn out to be the most willing to mobilize for changeThe power of narrative transportation — and why Neil opens academic papers with a quote from Dr. King's The Other AmericaHow the collapse of local health journalism makes community-grounded stories harder to tell, and why independent platforms matter more than everKey takeaway: Don't go quiet because the conversation is hard. You're likely in the majority — and the right words, with real context, can bring people in rather than push them away.Connect with our guests:CommHSP: https://commhsp.org/Follow the collaborative on LinkedIn for new research and accessible summariesConnect with The Healthy Project:Subscribe to the Live, Work, Play, Pray Substack for more on population health, advocacy, and community wellnessThis episode touches on heavy topics, including structural racism and health inequity. Take care of yourself as you listen.A Word From Our SponsorThis episode is brought to you by Goodfeed.Good conversations like this one deserve a place to live and grow — and that's exactly what Goodfeed is built for. If you're a creator, advocate, or community builder who's tired of fighting the algorithm just to reach the people who actually want to hear from you, Goodfeed gives you a better way to share your voice and connect with your community on your own terms. No gatekeepers. No noise. Just your work, reaching the people who care about it.Check it out at https://www.goodfeed.co/ and start building your feed today. ★ Support this podcast ★

Erica speaks with business coach and Kelly Shirley regarding the growth and professionalization of the pet waste removal industry. Shirley highlights her transition from a twenty-year corporate sales career to coaching entrepreneurs on how to scale their businesses from solo operations to profitable, multi-staff ventures. The discussion emphasizes critical sales tactics such as speed to lead, building personal rapport through pet-specific discovery questions, and the importance of consistent follow-up windows. Shirley argues that success in this niche requires a mindset shift from simply performing a chore to providing clients with time, safety, and peace of mind. Additionally, the conversation offers practical advice on overcoming pricing objections and using text messaging effectively to close deals without being pushy. The episode serves as a strategic guide for small business owners looking to implement professional systems and high-level negotiation techniques in a specialized service market. Connect with Kelli: https://klscoach.com/  How Kelli Built a $10K/Mo Pooper Scooper Business in 78 Days! - https://www.youtube.com/watch?v=P2wLBWjqSIs  Comments and Questions are welcome.   Send to: thescooppodcast22@gmail.com

Lara Krinsky hosts this IDF Live briefing with Sgt. First Class Kelly Odes from the IDF Spokesperson's Unit, focusing on how the war is fought both on the battlefield and in the global information space. Kelly says the main current effort is the northern front, citing major IDF gains against Hezbollah's command structure—including roughly 7,500 operatives eliminated since the start of the war (about 2,500 since Operation Roaring Lion began in March), plus hundreds more since the ceasefire understandings. She stresses that the threat is evolving, especially the surge in explosive drones, noting the recent death of a young female soldier, Rotem, and outlining a three-part response: better detection/interception, improved protective measures, and strikes on drone storage/production sites. On Gaza, she describes renewed activity and a string of high-level Hamas eliminations—including two successive heads of military operations—while warning Hamas is still trying to regroup and rearm despite international pressure to disarm. On Iran, she says the IDF remains on high readiness and is building contingency plans while awaiting political decisions as negotiations extend, and she argues Israel's post–Oct. 7 doctrine is proactive: don't wait for threats to grow. The briefing closes with a strong emphasis on morale—soldiers are fatigued but undeterred—and a call to support troops facing relentless combat and delegitimization through FIDF.

This final session in our permitting reform training series brings everything together with a focus on effective communication. We'll recap key concepts across the major topics and highlight tailored messages that resonate with different audiences—including Republican and Democratic offices. Participants will learn how to confidently apply these messages to advance durable permitting solutions.  Skip ahead to the following section(s): (0:00) Intro & Agenda (1:34) Effective Permitting Conversations (4:10) Permitting Reform for Republicans (16:44) Permitting Reform for Democrats (30:13) Key Takeaways Training Slides: https://cclusa.org/permitting-messages-slides   Permitting Reform Trainings:  https://community.citizensclimate.org/topics/clean-energy-permitting-reform   Log your training:  https://community.citizensclimate.org/log_training?sf_id=a5yUP000000GzqjYAC  

-Jeff Coleman has been running Google Ads campaigns since 2004, back when clicks cost 25 cents and keywords were king. In this episode, Jeff breaks down exactly how search advertising has changed, what most campaigns are getting wrong right now, and the proven approach his team uses to build consistent lead engines for service businesses. If you are spending money on Google Ads or thinking about it, this one will save you a lot of wasted budget. What We Cover: - Why persona research matters more than keyword research before you ever launch - How to use AI to pull out what your existing customers actually value about your business - The messaging shift that lifted one client's click-through rate by 2-3% and conversion rate by 6-7% - Why Google's "exact match" is not what it used to be and how to protect your budget Negative keywords: why top campaigns have 1,000+ and what happens when you skip this step - The conversion tracking mistake that trains Google to send you the wrong leads - A/B testing timelines, how many ad variants to run, and when you have enough data - Landing page fundamentals that move conversion rates - How to scale Google Ads spend without destroying your cost per lead - Google vs. Microsoft Ads and when each makes sense - Real benchmarks: click-through rates, cost per lead, and landing page conversion rates for 2026 Connect with Jeff Coleman: Website: factorfour.com LinkedIn: https://www.linkedin.com/in/jeffcoleman21/ Connect with Digital Niche Agency: Website: www.digitalnicheagency.com LinkedIn: https://www.linkedin.com/company/digital-niche-agency/ Subscribe to Test. Optimize. Scale. for weekly conversations on growth marketing, business strategy, and what is actually working right now.

As we head into the midterms, Maya and Rebecca break down the discourse about Democratic campaign messaging, asking the perennial question: Is there anything Democratic candidates can say that voters can actually hear?

Send us a text letting us know your thoughts on today's episodeYour podcast might not actually have a growth problem… it might have a messaging problem.If you're consistently showing up, creating valuable episodes, and doing “all the right things” but still feeling like your podcast isn't growing or converting the way you hoped, this episode is for you. Today we're digging into one of the most overlooked reasons podcasts stay stuck: unclear messaging.Because growth isn't just about publishing more content — it's about creating content that makes the right people immediately think: "Wait… this is exactly what I need."In this episode, we cover: The difference between a growth problem and a messaging problem Why vague messaging quietly hurts your podcast growthThe 3 hidden messaging gaps keeping podcasters stuckWhy trying to speak to everyone actually hurts connectionHow to position your podcast as a solution (not just a collection of tips)Simple ways to tighten your messaging without rebranding your entire showIf you've been feeling like "I'm doing everything right, but something still isn't clicking," this episode may explain exactly why.

Memorial Day meltdown: Democrats accused of politicizing the holiday: The DNC faced backlash from BOTH parties over a despicable post. What did it say? Dearborn headlines: Memorial Day parade moment ignites national debate. A woman makes headlines for being the “first”. But it’s nothing to celebrate. Iran deal drama: is Trump close to a breakthrough—or walking into a trap? Influencers are split as skeptics sound the alarm. But Trump says, either he gets what he wants or there’s no deal. Trump’s Texas test: will his Paxton backing crush Cornyn? Trump takes his revenge tour to Texas. Was Trump’s endorsement too late or is Cornyn Texas Toast? Spencer Pratt stuns LA: Democrats didn’t see this coming: Can he go from reality tv to real power?Support Our Mission: https://www.paypal.com/donate/?hosted_button_id=ZMGRBFGDJKRS8See omnystudio.com/listener for privacy information.

Hugh discusses small business, the Texas primary runoff election, Iran, and talks with Kelly Loeffler, Michael Duncan, James Lileks, David Drucker, Bret Baier, Bethany Mandel, Kyle Olson, Byron York, and Nicholas Lemann.See omnystudio.com/listener for privacy information.

What's the difference between marketing and advertising and why does it matter for your pharmacy?  In this episode of the Bottom Line Pharmacy Podcast, Austin Murray sits down with Bruce Kneeland, longtime independent pharmacy advocate and host of the Pharmacy Crossroads podcast, for a candid conversation about what it really takes to grow an independent pharmacy in today's competitive landscape. Bruce shares his fascinating journey from a chance job posting at BYU that landed him in Fargo, North Dakota, to senior roles at Health Mart, AmerisourceBergen, and eventually becoming a consultant and road-tripper who has visited pharmacies coast to coast. In this episode, Bruce and Austin cover: - Marketing vs. advertising and why confusing the two is costing pharmacies patients - The word-of-mouth myth and why relying on it alone is "killing you slowly" - Messaging that connects how to talk about complex services like compounding in language patients actually understand - The B2B opportunity and why your real customer for compounding and specialty services might be the prescriber, not the patient And more!

Justin Blackman is a brand voice and messaging strategist who's spent years helping businesses figure out what makes them different on purpose. And in this conversation, we're diving into something most people skip right over: finding your distinctive edge. Because here's the thing: you can have all the right keywords, all the right frameworks, all the voice-of-customer research in the world—but if you don't know what makes you different, your copy is going to sound like everyone else's. If your messaging feels a little too generic, a little too safe, or like it could belong to anyone in your industry, this episode is for you. Here's what we cover:Why everyone sounds the same now (it's not just AI)The four-part test for your distinctive edge How to find your edge and what actually makes you different Why voice-of-customer research isn't enough The role emotion plays in great copy Resources and sponsorships:Connect with Justin:Website: https://justinblackman.com/Want to continue the conversation with Justin? Reply to Justin's emails – he actually reads and responds to them!93 Email Sign-Offs to Punch Up Your Emails: Justin's free download of funny, personality-driven ways to close your emails (because "talk soon" is boring) justinblackman.com/emails Justin's Movie Breakdowns: Blog posts analyzing copywriting lessons from film scenes The Bear: https://justinblackman.com/bear/Gilmore Girls: https://justinblackman.com/gilmoregirls/This episode is brought to you by Tiffany Neuman's Authority Positioning Audit:https://audit.brandospro.com/Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This!In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable.Start your audit here: https://audit.brandospro.com/ 

One of the most important (and misunderstood) pieces of building an online expert brand is lacking a powerful messaging strategy.Because when your messaging isn't clear -your content doesn't land, your audience doesn't understand your value, and your sales don't convert.But when it is clear?Everything changes.Your content flows.Your audience gets it instantly.And the right clients start coming to you.This episode will help you simplify and strengthen how you communicate your work - so your expertise actually translates into impact and revenue.In This Episode, You'll Learn:✨ The real difference between positioning vs. messaging - and why both matter✨ Why “more content” isn't the solution when things aren't converting✨ The biggest messaging mistakes changemakers make (and how to fix them)✨ How clear messaging makes your marketing, sales, and content exponentially easier✨ What it actually means to communicate your work in a way that attracts aligned clientsKey Takeaways:Messaging is how your positioning gets understood - without it, nothing convertsIf people don't get what you do, they won't buy - no matter how good you areClear messaging simplifies everything: content, sales, and growthYour goal isn't to say more - it's to say the right things, clearlyWho This Episode Is For:Changemakers building online expert brandsService providers, coaches, consultants, and educatorsMission-led entrepreneurs who want their content to actually convertExperts ready to turn their knowledge into scalable impact and incomeNext Steps:If you're ready to finally turn your expertise into a brand that attracts clients and drives impact:Book your Business Growth Mapping Session -internationalempowerment.com/strategy

Woody's missing bins Phone Alone Women over 40 help answer pressing questions Who's messaging my wife See omnystudio.com/listener for privacy information.

"I've been looking for this kind of clarity in my life." In this episode, Tim talks with April Sunshine Hawkins (Former Co-Host of the Marketing Made Simple Podcast and Storybrand Private Workshop Instructor) about why most marketing fails and how to craft messages that actually resonate. April brings deep expertise from teaching the StoryBrand framework worldwide, plus insights on the internal blocks that sabotage even the smartest business owners. In this episode, Tim and April cover: • Why cognitive load kills your marketing—and how speaking in insider jargon instantly loses your audience • The PEACE framework that transforms confusing websites into customer magnets in five simple steps • How fear and ego create marketing that serves the business instead of the customer—and what self-awareness has to do with better sales Don't miss April's breakdown of why "people like us do things like this" means you should stop trying to appeal to everyone and start speaking directly to your ideal customer—because a message for everyone is a message for no one. —— Links from this episode: Q&A Episode: http://itsfiretime.com/ask —— Watch this podcast on YouTube: https://youtu.be/z_2bFUzpx4w Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-fire-time-podcast/id1433804268 Listen on Spotify: https://open.spotify.com/show/4vHdzg48bE5qFf0KjMeMej?si=7b6cae3923d348f2 Read The Fire Time Magazine: https://www.itsfiretime.com/magazine Subscribe to The Fire Time Magazine: https://itsfiretime.com/subscribe Support The Fire Time Podcast financially: https://www.itsfiretime.com/join

If I'm being honest, messaging has humbled me more times than I'd like to admit.For the longest time, I thought if people weren't buying, it meant I needed to change the offer, lower the price, or completely pivot my business. But the real issue? My messaging wasn't making people feel anything. I was describing my business instead of actually selling it.And if you're building a side hustle while working a 9 to 5, that mistake is expensive. Because when you only have a few hours a day to grow your business, your messaging has to do the heavy lifting for you.Today, I sat down with copywriter and messaging expert Lucy Bedewi from My Write Hand Woman to talk about the messaging mistakes quietly costing female entrepreneurs sales every single day.We unpack the difference between explaining your offer versus making people feel like they need it, why bland messaging is hurting your brand, and how to stand out online in a world where AI is making everyone sound exactly the same.If you're trying to grow your business, improve your productivity, create better work-life balance, and eventually quit your 9 to 5, this episode is going to completely shift how you think about your messaging and sales copy.Because your words matter more than you think they do.In This Episode, We Talk About: Why weak messaging is leaving money on the table  The difference between describing vs. selling your offer  Why female entrepreneurs struggle to communicate their value clearly  How to create sales copy that actually converts  The messaging strategy every side hustle owner needs  Why “confused buyers don't buy”  How to stand out online without sounding generic  Why AI is making everyone's messaging feel the same  The importance of having a strong point of view in business  How to attract aligned buyers and repel the wrong ones  Why your website matters more than constantly posting content  Messaging tips for women balancing a business and a full-time job Episode Timestamps:00:00 – The messaging mistake that changed everything for me 02:00 – Lucy's journey to building a multi-six-figure copywriting business 03:00 – Why messaging matters even more when you're building a side hustle 05:00 – The power of clarity in sales copy 06:00 – Why weak messaging has no point of view 07:00 – How AI is making everyone's marketing sound the same 08:00 – What a strong brand voice actually looks like 10:00 – Why buyers care more about themselves than your offer 12:00 – Messaging advice for women still working their 9 to 5 13:00 – Before-and-after examples of stronger messaging 16:00 – Demographics vs. psychographics in marketing 18:00 – Why your messaging should match how your buyers want to buy 20:00 – Where to focus first when improving your copy 21:00 – Building a brand while still employed 23:00 – Managing messaging across multiple businesses 25:00 – The biggest messaging mistake quietly costing women moneyConnect With LucyLearn more about My Write Hand Woman and follow Lucy for messaging, branding, and sales copy advice for female entrepreneurs ready to grow their business and stand out online.Follow Lucy on Instagram: @mywritehandwomanListen to her podcast: Unicorn Messaging Free 5-Minute TrainingEvery woman I know who successfully built a business while working a 9-to-5 followed the same four steps — and almost all of them tried to skip step one.So I created a free 5-minute training specifically for the woman who is still clocking into work every day while trying to build something bigger on the side.➡️ Watch the free training here: build.bossbabereset.com

Business owners often think growth comes from doing more, offering more, and saying more. But the more you add, the easier it is to confuse customers, muddy your message, and slow down sales. When people don't understand exactly what you do or why it matters, they move on. So how do you keep your message clear while your business keeps growing?   In this episode of the StoryBrand Podcast, Donald Miller talks with Tricia Sciortino, CEO of BELAY, about how the company used clear messaging to grow past $100 million in annual revenue. Tricia shares how BELAY refined its language, avoided confusing customers, and learned to position each service around the real problem it solves. Listen in to learn how the right words can help customers understand your value and buy with confidence.   Need help finding the right people to grow your business? Visit:http://belaysolutions.com/donaldmiller   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand

Polling signs, but polls don't vote.

Kyle Lacy, CMO at Docebo (previously Lessonly, Seismic, Jellyfish), joins Sam Jacobs, AJ Bruno, and Asad Zaman to push back on AI-era "efficiency" gospel in marketing. Topics include why product marketing under a sales-led organization will die, and the one-page Wall Street Journal manifesto every CMO should make their CEO write. Plus, why OpenAI and Anthropic might be lost when it comes to POV...AND the $300M Windows 95 launch with Jennifer Aniston and a Polish submarine (obviously). Key Takeaways: - Build the company manifesto first. As Kyle Lacy, CMO at Docebo, framed it: "I frame it with my CEO as... you have a direction you want to take this company. I need a one-page document that reads like a manifesto that you would publish in the Wall Street Journal tomorrow as a full-page ad. And that's our guiding light." Messaging pillars, ICPs, and personas all flow from that single document; the framework can never be the source. - Spend 80% on demand, then defend the other 20% for brand. Kyle's decade-long rule: "If you can figure out how to generate the demand you need off of 70 to 80% of your budget, then you can do whatever the hell you want, like golden llamas or hiring Jennifer Aniston to do your software training, whatever." Marketing leaders who haven't earned pipeline credibility lose the brand line item first when budget tightens. - Don't fold marketing under the CRO. "Product marketing living under a sales-led organization, it will die, will die slowly because you can't get the right people in the role that want to do it," Kyle said. He distinguishes between marketers becoming CROs (good) and marketing being absorbed structurally into the revenue org (fatal) because the executive-level tension between brand and demand is what protects both. - The Lessonly playbook wouldn't survive 2026. Kyle's honest reading: "Lessonly in this age would get eaten alive. Our software did not have a moat. It was really simple to use. You could probably vibe code it down a weekend." What does survive is the customer-first culture and the storytelling. At Docebo's recent Inspire user conference in Miami, customers organically produced more LinkedIn content about the event than the team had ever seen, with zero solicitation campaigns. Connect with the Hosts & Guests: Host: Sam Jacobs, CEO at Pavilion - https://www.linkedin.com/in/samfjacobs/ Host: AJ Bruno, CEO at QuotaPath - https://www.linkedin.com/in/ajbruno3/ Host: Asad Zaman, CEO at Sales Talent Agency - https://www.linkedin.com/in/azaman1/ Guest: Kyle Lacy, CMO at Docebo - https://www.linkedin.com/in/kylelacy/ Topline is more than a YouTube Channel: Subscribe to Topline Newsletter: https://toplinemedia.substack.com/ Tune into Topline Podcast, the #1 podcast for founders, operators, and investors in B2B tech: https://www.joinpavilion.com/topline-podcast Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast: https://www.joinpavilion.com/topline-slack Chapters: 00:00 Introducing Kyle Lacy 03:30 Is Brand Building Having Its Moment? 08:33 Word Is Brand: The 60/40 Mix 11:12 Surprise and Delight, Lessonly Lore 16:36 The Manifesto Framework 19:37 OpenAI and Anthropic Have No Manifesto 26:40 Brand at the Application Layer 27:35 Six Figures, No Anthropic Time 32:35 Quiz Pro Quo 39:27 SaaS-Era Marketers Under Attack 43:10 Should Marketing Report to a CRO? 54:42 Authenticity, Jellyfish, and Docebo 57:06 Bulls and Bears

Tidal Tech: Can Floating Data Centres Ride the AI Power Wave?  Robotic Reverence: Buddhism's Bot Breakthrough.  Slower Steps: How Hearing Health Hits Your Stride.  Security Slip-Ups: Mowers, Messaging and Malware Mayhem.  Hydrogen Hustle: Whyalla's Young Racers Rev Up for a Swiss Showdown.  Whisper Wars: Voice-Driven Workspaces Wage War on Quiet.  Solar Sorrow: The Sun-Powered Plane That Fell from the Sky.  Drone Drop-Offs: Prime Parcels Pilot the Postie-Free Future.  Woodshop Wonders: Digital Dustbusters and Robo-Routers Reshape Woodworking. 

This week's episode of Win The Hour, Win The Day Podcast interviews, Stacy Eleczko.   Are you tired of saying the right things but still not getting results? Join Kris Ward and Stacy Eleczko as they break down why your message isn't landing and how to fix it by actually listening to what people are already telling you.   In this practical talk, you'll learn: -Why guessing your messaging keeps you stuck and what to do instead. -Where to find real words your audience already uses every day. -How to turn sales calls into simple content that connects fast. -What to pull from testimonials so they actually help you sell. -Why “silly questions” are the best clues for your content. -How to spot the moment someone is ready to buy right now. -The easy way to fix confusion so people finally get what you do.   Get ready for clear, simple steps you can use right away to make your message work better.   Win The Hour, Win The Day! www.winthehourwintheday.com   Podcast: Win The Hour, Win The Day Podcast   Facebook: https://www.facebook.com/winthehourwintheday/ LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast     You can find Stacy Eleczko at: Linkedin:  https://www.linkedin.com/in/copybystacy/ Website:  https://stacyeleczko.com/

Are you overcomplicating your content because you're trying to sound smarter, more unique, or more impressive online? In this episode, I break down why confusing messaging is one of the biggest reasons entrepreneurs struggle to grow their audience, attract buyers, and build momentum. I share what it actually takes to build a personal brand, why simple messaging consistently outperforms complicated content, and how most people quit social media long before they've truly given it enough time to work. Get ready to simplify your message, stop trying to impress everyone, and start creating content that people instantly connect with. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at http://Shopify.com/happy Indeed - Ready to hire smarter? Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Fora Travel - Curious how to become a travel advisor and earn while you explore? Start at http://foratravel.com/happy. Granola - Granola is an AI-powered notepad built for the way real people actually meet. Get three months free at http://granola.ai/earn. HIGHLIGHTS Why entrepreneurship always costs either time or money when it comes to getting attention. The messaging mistake most entrepreneurs are making right now. How trying to sound “smart” is hurting your brand and confusing your audience. Lessons behind Mel Robbins' The 5 Second Rule success. How I built a personal brand that allowed me to pivot into multiple businesses. Why early-stage entrepreneurs MUST master messaging and marketing. How to know if your social media strategy is actually working. RESOURCES Celebrate 10 Years of Earn Your Happy + Natalie Ellis' The Freedom-Based Business Method Book Launch LIVE on June 13 in Newport Beach HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci