Podcasts about messaging

Send Jackie A Message!"Jackie, not enough people have enrolled yet."I have heard that sentence more than any other in the last few weeks. Teacher trainings. Fall retreats. Workshop weekends. And underneath it is always the same fear: if I don't fill this, what does that say about my offer, my students, my business, me?So we opened up the numbers. Not one of those studio owners had the problem they thought they had.One had 60 warm leads marked "interested" with no follow-up in a week and a half. Another had 200 people visit her teacher training sales page and only 3 fill out the form. Another had 25 leads and 3 enrollments. That is not a demand problem. People still want your training. They want your retreat.In this episode I break down how to tell whether you have a lead problem or a conversion problem, the math behind how many leads you genuinely need, the one move most studio owners skip, and why "I'll think about it" is not a decision.If you're selling a higher ticket offer this fall and it feels like crickets, this one is for you. It's a numbers game. Let's run the math.TIMESTAMPED OUTLINE[00:00] The sentence I keep hearing on coaching calls[02:21] Fall momentum and what "high ticket" means[04:05] Why 30% of your revenue should come from a premium offer[06:04] The red flag: negotiating your goal down before you commit[10:52] What the real numbers showed on three coaching calls[12:48] Step 1: Lead problem or conversion problem?[14:16] Step 2: The personal invitation list[17:03] Step 3: Messaging, follow-up, and the close[20:00] Deadlines, urgency, and the summaryKEY TAKEAWAYSA lead problem and a conversion problem are two different problems with two completely different game plans.A genuine lead should convert between 20% and 30% for something like a teacher training. Want 8 people? You need about 27 leads.With 25 leads and 3 enrollments, going out to find new people is avoidance.The people you want to enroll are probably already on your list. Go through it name by name and personally invite them.If your sales page only speaks to the person who wants to teach, you are missing most of your buyers."I'll think about it" is not a decision. Help people get to a yes or a no.No deadline, or a deadline months away, changes who enrolls this week.PULL QUOTES"Not one of these owners had the problem that they thought they had.""The moment that you know which problem you're solving, the fear can get replaced by arithmetic.""How many people do you genuinely want before you start negotiating on what you think is realistic?""60 people are raising their hand. The demand is there.""This move costs you nothing, it works quickly, and no one can do it for you.""It really is just a numbers game. We have to run the math first."FAQsWhy isn't my yoga teacher training filling? Usually it is not demand. It is either not enough leads to hit your goal, or leads that are not converting because no one followed up or asked them directly.How many leads do I need to fill a teacher training? Assume a 20% to 30% conversion rate. For 8 students, you need roughly 27 leads. For 10, you need 30 or more.What is the difference between a lead problem and a conversion problem? A lead problem means not enough people have raised their hand. A conversion problem means the right people are already interested and are not being moved to a decision.What counts as a high ticket offer for a yoga or Pilates studio?Anything meaningfully above a class pack or membership: teacher training, retreats, private packages, mentorship, an intensive weekend. Roughly 30% of your revenue should come from this category.Do personal invitations really work for filling a retreat?Yes. One client wrote down 12 names on a Monday and had 4 sales calls booked by Tuesday.Work with Jackie MurphySay Hi on Instagram @studioceoofficialJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo-newThe Studio CEO Ads Agency: https://www.jackiegmurphy.com/agencyFree WorkshopYour Next 100 Students Free Workshop: https://www.jackiegmurphy.com/next100og

S6:E75 What if getting more customers actually made your business worse? That's the paradox Charles Gaudet sees repeatedly. A founder builds a business through hard work, referrals and personal relationships. Success arrives. More customers come in. Employees are hired. Yet instead of gaining freedom, the founder becomes the hub through which nearly everything still has to pass. Queue up this episode of Small Business Stories as Charles Gaudet, CEO of Predictable Profits, explains what he calls the Founder's Trap and why adding more leads, sales or people can deepen it instead of solving it. Charles describes the founder not as someone sitting neatly at the top of an organizational chart, but stuck in the middle of it: chief rainmaker, best closer, decision-maker, client contact and firefighter. And that leads to a larger diagnostic problem. If people don't trust your business to operate without you, growth becomes harder to sustain. If buyers don't understand your unique advantage, more traffic won't necessarily improve conversion. And if you misdiagnose the problem, AI can efficiently give you an answer to the wrong question. That last point creates an especially interesting intersection with Dr. LL's work on misinterpretation risk: sometimes the signal isn't unclear because the answer is bad. It's unclear because we've misunderstood the problem we're trying to solve.

S6:E75 What if getting more customers actually made your business worse? That's the paradox Charles Gaudet sees repeatedly. A founder builds a business through hard work, referrals and personal relationships. Success arrives. More customers come in. Employees are hired. Yet instead of gaining freedom, the founder becomes the hub through which nearly everything still has to pass. Queue up this episode of Small Business Stories as Charles Gaudet, CEO of Predictable Profits, explains what he calls the Founder's Trap and why adding more leads, sales or people can deepen it instead of solving it. Charles describes the founder not as someone sitting neatly at the top of an organizational chart, but stuck in the middle of it: chief rainmaker, best closer, decision-maker, client contact and firefighter. And that leads to a larger diagnostic problem. If people don't trust your business to operate without you, growth becomes harder to sustain. If buyers don't understand your unique advantage, more traffic won't necessarily improve conversion. And if you misdiagnose the problem, AI can efficiently give you an answer to the wrong question. That last point creates an especially interesting intersection with Dr. LL's work on misinterpretation risk: sometimes the signal isn't unclear because the answer is bad. It's unclear because we've misunderstood the problem we're trying to solve.

How would you build a world-class brand around a niche, somewhat intangible service like accelerated learning? Jim Kwik has done just that.   Jim is a speaker, podcaster, and bestselling author ("Limitless"), who's become a world-class voice in cognition and accelerated learning. He's worked with Google, Harvard, Nike, Oprah and Elon Musk to name a few. But Jim isn't just a brain expert: he's also an excellent communicator and loves distilling his message into short, powerful statements his community calls "Kwik-isms".   In this week's episode, bestselling author Donald Miller sits down with Jim to discuss the in-depth story behind his brand, brainstorm soundbites they can use to make his offer instantly appealing to customers, and Jim shares his process for making sure he uses AI effectively and without turning off his brain.   Check out Jim Kwik's newly released book, "Limitless Daily", here: https://www.amazon.com/Limitless-Daily-Train-Brain-Master/dp/1401978940     ----------------------   If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget. The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide. The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls. Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast   ----------------------   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand

On today’s “Closer Look with Rose Scott,” the city of Atlanta is investing $1 million into the second round of its e-bike rebate program. That funding will provide vouchers up to $1,600 for Atlanta residents to purchase their own e-bike from one of eleven local bike shops. It’s estimated this will put another 600 e-bikes on city streets to help alleviate local traffic and improve mobility options for residents. The city is accepting applications from September 8th through September 22nd. Atlanta City Councilmember Matt Westmoreland and Propel ATL advocacy manager Jeremiah Jones joined “Closer Look” to discuss the success the program is already seeing and how it will be operated for its second group of applicants. Also on today’s show, we speak to Capitol Beat reporter Ty Tagami about his recent story, “New partisan-linked Georgia sites mix news with divergent political messages.” In his piece, Tagami focuses on two new Georgia websites, “Courier Georgia” and “Peach State Post,” which publish news from other outlets as well as their own articles. However, Tagami found both sites push partisan messaging that some find misleading or flat out wrong. Tagami discusses the influence of these websites and the challenges they create for credible and fair news outlets.See omnystudio.com/listener for privacy information.

Roger Goodell undercuts Bears' messaging on Indiana stadium bonus 325 Fri, 28 Aug 2026 22:58:41 +0000 XKGeBDCrEeOyvDhaaAqNsFEFakUudIoc sports Spiegel & Holmes Show sports Roger Goodell undercuts Bears' messaging on Indiana stadium Matt Spiegel and Laurence Holmes bring you Chicago sports talk with great opinions, guests and fun. Join Spiegel and Holmes as they discuss the Bears, Blackhawks, Bulls, Cubs and White Sox and delve into the biggest sports storylines of the day. Recurring guests include former Bears coach Dave Wannstedt, former Bears center Olin Kreutz, Cubs manager Craig Counsell, Cubs second baseman Nico Hoerner and MLB Network personality Jon Morosi. Catch the show live Monday through Friday from 2 p.m. to 6 p.m. CT on 104.3 The Score, the exclusive audio home of the Cubs and the Bulls, or on the Audacy app. © 2026 Audacy, Inc. Sports https://player.amperwavepodcasting.

TIME STAMP INFO:00:00:01 Intros00:00:35 Asha Sharma's MAJOR Changes At XBOX's Core Marketing and Messaging Is Working | Gamers Have Taken Notice! The TOP 5 Moves That Have Caused The "Asha Effect" For XBOX!01:32:00 Outros

In this special turned-tables episode, my incredible Director of Operations, Erin Lindstrom, drops into my living room and interviews me on everything from how my lens for messaging was formed, to the frameworks I walk clients through inside the Revenue Accelerator, to the personal side of my life that I rarely talk about publicly. Erin asks me questions I've genuinely never been asked before and I share openly about my Human Design, my journalism background, why I believe none of us are reinventing the wheel, and the "fifth-grade language" test I run every framework through before I teach it. We go into the depths of Mirror Messaging vs. pain point marketing, why the real work of the Revenue Accelerator is a reclamation of who you are at your core, and why women often get stuck when they refuse to slow down enough to feel what their next-level really requires. I share what I've learned about being at the "higher level" (spoiler: the problems don't disappear, they magnify), the Contrary Action framework I use for visibility, the wildflower-versus-oak-tree analogy that's shaping how I think about quality over quantity, and the concept of loving detachment and stewardship that runs through both my business and my home life. If you've ever wondered what it really looks like behind the scenes of a Julie Solomon business, and life, this episode is for you. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:00 Show Intro 00:49 Erin Takes Over 02:18 How Julie Got Her Lens 04:51 Building Signature Frameworks 08:01 Mirror Messaging Explained 09:33 Client Process and Identity Work 12:24 Where Clients Get Stuck 16:53 Julie Practices the Work 19:51 Higher Level Challenges 24:46 Fear of Being Seen 25:34 Depth Over Formulas 28:52 Contrary Action Method 30:59 Quality Over Quantity 33:29 Choosing Containers 37:43 Retreats and Real Life 43:33 Stewardship and Detachment 44:52 Closing and Next Steps QUOTABLES: “ So many people think it's about adding in all of the different pieces, but this concept of what are we actually taking away so that what you actually want is what's left is brilliant.” - Erin Lindstrom “  You have to be willing to receive compliments and accept the gifts that you have. If you can't receive them, you can't give them.” - Julie Solomon GUEST RESOURCES: RESOURCES: [UNSCRIPTED RETREAT 2027] Where your voice, your message, and your identity become one. February 3–5, 2027 • Nashville, Tennessee APPLY HERE [THE REVENUE ACCELERATOR] Book a strategy call to explore whether The Revenue Accelerator is the right next step for your business and leadership. Apply and schedule your call today. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [BOOST YOUR SALES WITH SMART TOOLS]This platform's AI tools help you write product descriptions, enhance photos, and create campaigns that boost engagement. Find out how. [YOUR ALL-IN-ONE MARKETING SOLUTION] From email and SMS marketing to CRM and automation, Brevo gives you everything you need to build stronger customer relationships in one place. Start for free at https://www.brevo.com/woman, or use code WOMAN50 for 50% off your first three months.

Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/infoHere's exactly what you'll get in 30 minutes:→ A clear picture of what gaps you need to fix in your real estate workflows right now→ Honest feedback on what is working in your market right now, and what needs to go→ The first steps you can take TODAY, not tomorrow, not next week→ The fastest path to closing 2-4 deals per month working 25-30 hours a week

Richard McGirr is the co-founder and CEO of Property Llama and Property Llama Capital, an income focused fund sponsor that helps accredited investors move underperforming real estate equity into passively managed, cash flowing investments. He also hosts Unlimited Capital on the Best Ever CRE network, where he covers capital raising, fund operations, and the business of building an investment platform. Richard and his partner Chris Lopez launched their own firm roughly two years ago, after raising about $55 million in 18 months at a previous shop. The first twelve months were a grind. Today the firm runs about $42 million in its own debt fund, raised $24 million last year, and treats capital raising as a measurable sales and marketing operation rather than a relationship exercise. Richard McGirr returns for part two to open the books on capital raising. He starts with why debt funds reshaped his business. Carried interest is collected every month rather than at a sale, which turns a raise into recurring revenue instead of a run of acquisition fees. With rates elevated, investors have pulled in their time horizons, and a fund that distributes within 60 days is a far easier sell than an equity deal that pays on exit in year five. From there Richard walks through the machinery. He explains why launching his own firm nearly failed once the low hanging fruit ran out, why weekly dials are the leading indicator he manages against, and why he pays for access to trusted distribution instead of building an audience from scratch. He also lays out his full funnel, from a single webinar to a 50 email drip to a same day phone call triggered by a link click.       Make sure to download our free guide, 7 Questions Every Passive Investor Should Ask, here.     Key Takeaways Debt fund carry is collected monthly, which turns a raise into recurring revenue Higher rates shorten investor time horizons and favor shorter lockups Manage weekly dials and new qualified leads, because both sit inside your control Buy access to trusted distribution rather than building an audience from scratch One webinar delivered repeatedly outperforms ten new ones Call every investor who clicks a link, the same day     Topics Why Debt Funds Became the Engine of the Business Carried interest is collected monthly, not at a sale About $42 million in the fund throws off just under $2 million a year in carry At their previous firm, the debt fund quietly covered company payroll Why Debt Funds Sell Faster Right Now Higher rates pull investor time preference in LPs receive a first distribution within 60 days Lockups run 18 to 24 months, with monthly loan payoffs providing liquidity Why the Launch Nearly Failed The easy network at the previous firm was already tapped Every personal network runs out eventually Messaging, product selection, sales management, and email drips all had to be rebuilt Dials Are the Metric You Control Sales results are input driven, and inputs are the only controllable variable Richard's team makes 200 calls a week Moving from 25 to 100 dials a week tripled soft commits within two weeks Lead Quality Over Lead Volume Minimums are $100,000, with no exceptions Two paid Best Ever webinars raised $1 million each, at roughly half a percent media cost of capital A webinar swap with an estate planner produced 600 registrants and zero closes Large audiences skew toward broad content and non-accredited viewers Brand Transfer From Paid Webinars Presenting on a trusted platform borrows that platform's credibility Investors arrive already willing to listen, so there is less convincing to do The result is a higher conversion rate in less time Earned Media vs. Paid Media Earned media costs nothing and converts well, but the ceiling is low Richard hosts on Best Ever CRE and Chris Lopez hosts on PassivePockets Paid webinars buy speed, volume, and control over timing One Webinar, Delivered Repeatedly The Intro to Private Lending webinar is the only one they run Staff are tasked with sourcing groups and pricing webinar slots Fear the operator who has delivered one webinar 10,000 times Go Where Buyers Already Gather Publishing content and waiting to be found rarely reaches your ideal investor Target communities built around passive income and financial independence Capital raising is a two sided market, and plenty of people are already looking to deploy Richard's Funnel, Start to Finish A webinar form on the site leads to the replay and a 50 email drip Any link click notifies the sales team on Slack and triggers a same day call Of 25,000 contacts, roughly 100 are actively in market at any given time Winning the Attention Battle Investors triage hundreds of emails a day, and your offering sits at the bottom Rank your list by opens and clicks before you start dialing Ask for a specific commitment, such as watching the webinar within three days Interested investors rarely call to say they are on the fence, they simply go quiet    

What if you don't need to do more to create greater momentum? What if you need to pull back long enough to see what is working, what no longer belongs, and what deserves your full energy next? After a wonderfully full—and admittedly wild—summer, Allison began looking at her business through a different lens. She created space, ruthlessly evaluated what the company was carrying, and established extreme clarity for herself and her team around the next chapter of She Believed She Could. In this episode, Allison shares the three decisions that are reshaping the remainder of her year and challenges listeners to consider whether constant movement is taking them closer to the future they want—or simply keeping them busy. This conversation is for the woman with a full calendar, a growing vision, and the sense that something needs to become clearer before she moves forward. Memorable Moments From the Episode “There was only one week all summer that we were home for the whole week. It was a lot, but it's also what I prayed for. I'm incredibly grateful that we were able to do so many things together as a family.” “What if the most powerful thing you could do to move forward is pull back—not quit, not abandon the vision, but intentionally create enough space to see what's actually working and what no longer deserves your energy?” “We convince ourselves that movement is momentum, but they are not the same thing. You can be moving constantly and still not be moving in the right direction. You can have a full calendar and an empty strategy.” “Creating space can save you months or even years of pursuing the wrong priorities. White space is not wasted space. White space is where we reconnect with the vision.” “Where do I need to stop pushing long enough to see clearly? Maybe you need to stop saying yes to every opportunity and determine which ones actually support the future you want.” “Sometimes we pull back because we're afraid, but sometimes we pull back because we're preparing to leap—and those are two completely different things.” “For every part of our business, I began placing it into one of four categories: Do we keep it, merge it, pause it, or eliminate it? Growth is not always about addition. Very often, growth requires subtraction.” “Sometimes the bravest decision is to acknowledge that something was right for a previous season, but it isn't necessarily right for the next one. History is not always a reason to continue.” “We're building an integrated ecosystem that supports ambitious, impact-driven women through a clear path that strengthens five areas of growth: mindset, messaging, marketing, monetization, and momentum.” “Clarity does not mean knowing every step. It means knowing the next right step and being willing to take it. ICONIC stands for Intentionally Creating Our Next Incredible Chapters—and that's exactly what this season represents to me.” Ready to Create Clarity Around Your Next Move? If you have an idea you are ready to launch, a business or brand you want to strengthen, or a fresh direction you are ready to explore, enrollment for the next SBSC™ Collective is now open. This intentionally small, high-touch, eight-week coaching experience gives Allison the proximity to understand what you are building and help you move it forward with strategy, personalized guidance, and accountability. Members of this cohort will also receive a complimentary ticket to the 2026 Iconic Impact Summit on November 5 in Winter Park. Enrollment closes September 1, and the first session begins September 8. Learn more and join the SBSC Collective:https://www.shebelievedshecould.co/sbsc-collective Explore the Iconic Impact Summit:https://www.shebelievedshecould.co/iconic-impact ✨✨✨   ✨Connect with Allison✨Join us for the SBSC Summit: https://www.shebelievedshecould.co/iconic-impactInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comSignature Course | Build Your Brand On DemandAccess The Impact Brand AcceleratorAccess From Podcast to PlatformBeauty Must-Haves!

Grab Kayla's Website Copy Compendium today and use code BETTERPOD to save $200 on personal or commercial.----In this episode, I talk with Kayla Dean, website copywriter, messaging strategist, and owner of The Literary Co. We chat about why messaging and positioning are often the missing link for designers who want high-ticket clients, and how strong copy can reduce pricing pushback, attract better-fit leads, and support what your portfolio already proves.Guest Name: Kayla DeanGuest Website: theliterary.coGuest IG: @theliterary.coGuest Threads: @theliterary.coWebsite Copy Compendium: theliterary.co/wcc - Use code BETTERPOD and save $200 on personal or commercial.Trust Triggers: Get your Free Guide HereLinks:The Design Minimind - My 1:1 coaching program for designersDownload my FREE Creative Direction Figma Template (includes 4 audio trainings as well)Become a member of Editorial Stock images and use code “BETTER15” to receive 15% off your membership.Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*Get 25% off your first year of Flodesk, my email marketing software.**Some are affiliate links which means I may earn a commission.Connect With Us:Our Free Facebook CommunityOur WebsitePodcast InstagramHello June Creative InstagramThe Design MinimindJoin The Creative Diaries (my email list)Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design

4:20 pm: Charles Lipson, author and contributor to The Spectator, joins the program for a conversation about his latest piece in which he writes about how he expects the U.S. sanctions against Iran will play out.4:38 pm: Madison Martinez, Chief of Staff for the U.S. Department of Education, joins the show to discuss what education changes the Trump administration has made as our children head back to school.6:05 pm: Bob Maistros, Messaging and Communications Strategist, Crisis Specialist and contributor to Issues and Insights, joins Rod for a conversation about his latest piece in which he says the Democrats and the Democrat Socialists of America are now synonymous.6:38 pm: Reem Ibrahim, Research Fellow in Policy and Media at Reason, joins the program for a conversation about her piece on the truth about universal healthcare.

Stuck in your business and not sure what to fix next?Make your next move: https://go.drewcost.com/next-move-8818In this episode, I take you behind the scenes of a real small-business case study with DogPound Fitness and show you why **more customers weren't actually the first problem to solve.**The real bottleneck? People couldn't clearly see what the business offered, who it was for, or why they should choose it.That's a messaging problem.In this episode, we break down how we're helping DogPound clarify its messaging, online fitness offer, Instagram bio, content, and customer journey—and how you can apply the same thinking to your own business.You'll learn:* How to know if your messaging is actually clear* Why being a good business isn't enough if people don't understand what you offer* How to make your target customer feel like you're talking directly to them* Why your customer should be obvious in your messaging* How Nike, Apple, and L'Oréal built messaging that goes deeper than their products* Why "Strength Without Shame" could become a powerful brand message* How your personal story can become part of your differentiation* Why you should talk about your customer's pain—not just your product* Why testimonials and proof matter more than ever* How to identify whether you're fixing the wrong problem in your businessOne of the biggest lessons from this case study:Sometimes you don't need more customers. You need the right people to finally understand that you're talking to them.**I'm documenting 100 days of business, content, and entrepreneurship while showing you what actually happens behind the scenes with solopreneurs and small business owners.If you're trying to figure out your next move—marketing, sales, messaging, your offer, or something else—let's find the bottleneck.Make the next move.#SmallBusiness #BusinessMessaging #SmallBusinessMarketing #Entrepreneurship #BusinessStrategy #BrandMessaging #MarketingStrategy #SmallBusinessOwner

Most businesses are losing sales in the first few seconds, not because the offer is weak or the product is bad, but because the message feels like work. When people have to stop and decode your language, they don't lean in. They leave. And if confusion is costing you customers before the conversation even starts, how do you fix it fast?     In this week's episode, Donald Miller explains why confusion is the real reason businesses stall and how zero cognitive load messaging helps customers buy. He breaks down the "curse of knowledge," why people say "I'll think about it," and the 3 questions your messaging must answer in seconds. This episode gives you a simple framework to clarify your message so customers engage, trust you, and take action.     ----------------------   If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget. The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide. The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls. Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast   ----------------------   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand

“Giants Talk” co-hosts Cole Kuiper and Alex Pavlovic question San Francisco's objective for the remainder of the 2026 MLB season. -- (2:35) - First reactions to series sweep in Boston (8:15) - Breaking down Rafael Devers' return to Fenway Park (14:00) - Analyzing Tony Vitello's decison making vs. Boston (21:20) - 'Tugboat' shows more encouraging flashes vs. Red Sox (37:10) - Giants' injury updates (47:30) - Fan mailbag questions Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Meredith turned 200 followers and a dream into a sold out offer. What if the thing standing between you and your next chapter isn't a bigger following, more experience, or the "right" moment — it's just deciding to bet on yourself? In this episode, Jenna sits down with Magic Marketing Machine client Meredith Smith (@houstonkidsyoga), who walked away from a corporate consulting career and a business that bored her to launch Houston Kids Yoga and sold out multiple camps with fewer than 200 Instagram followers.In this episode:Why Meredith calls betting on herself "the single hardest decision" she's ever made in businessThe corporate-consulting-to-kids'-yoga pivot, and the moment with her three-year-old son that sparked itHow messaging clarity (not audience size) is the real driver behind selling your offer The mindset shift that reframes "starting a new business" as never really starting from zero at all A ton of motivational bite-sized entrepreneurship motivational takeaways that will amp you up to follow your business dreamsThe takeaway: You don't need years of audience-building or a perfect roadmap to succeed in entrepreneurship — you need messaging clarity and the willingness to take the next right step. That's exactly what we help you do inside Magic Marketing Machine, and enrollment is open now if you're ready to stop waiting for the "right" moment.www.magicmarketingmachine.comFollow along with Meredith's journey and her newly viral reel: @HoustonKidsYoga on InstagramReady for the same clarity that helped Meredith sell out camps with under 200 followers? ENROLL IN MAGIC MARKETING MACHINE Here's more about the proven strategy you'll use when you work with us:https://www.videoask.com/f7xjzo38p

Guest Jim Pfaff, The Conservative Caucus, joins breakdown latest rhetoric on the campaign trail. Are Republicans messaging the way they should? Discussion of affordability issues, domestic concerns, and foreign policy from the Trump administration. What exactly is the platform of Democrats? Trump announces "economic DDay" against nation of Iran with new sanctions. Is it the best alternative as opposed to military action and soldiers on the ground? Let's breakdown Trump's plan to import beef temporarily to help cattler ranchers in the country, and rebuild size of herds. The Voice of Reason is a nationally syndicated talk radio show based out of Wichita, KS. Find more online at HooserReason.com. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest host Dean Karayanis, New York Sun columnist and former member of Rush Limbaugh's “highly overrated staff,” steps in for Derek Hunter on the Derek Hunter Podcast, sharing key lessons learned while guest-hosting live talk radio on WMAL. Dean analyzes early voting dynamics in the South Carolina Republican primary, contrasting candidate approaches to foreign policy and national security as well as the so-called conservatives who are so eager to trash Republican women. The episode also dives into media narrative shifts, political leadership choices, and current economic pressures surrounding rising healthcare costs and national debt hitting a whopping $40 trillion.

Customer journeys are no longer linear—and even the right brand message can fail to convert if customers don't encounter it when and where they need it. In this episode of Frictionless Growth Lab, Sonia Thompson explores how better messaging across the customer journey can reduce friction and improve conversion rates—no matter where customers enter your brand ecosystem. You'll learn how Mosaic Message Mapping helps brands deliver the right messages and signals across search, social, AI, websites, content, creators, products, and other key touchpoints. Because effective brand messaging isn't always copy. Sometimes it's an image, creator, customer story, piece of content, or experience that answers: “Is this for someone like me?” Chat about Mosaic Messaging: sonia@soniaethompson.com - or book a call: https://calendly.com/soniathompson/30min

Why we like wine has less to do with our taste buds than you might think. Zata Vickers, professor of Food Science and Nutrition and director of the Sensory Center at the University of Minnesota, explains the science behind why we like what we like. Learn how repeated exposure, positive social experiences, and even the words used to describe wine influence our preferences. Along the way, she shares surprising insights into what babies' reactions can teach us about taste and why food preferences are learned more often than they're born.  Resources:   257: Understanding Winery Visitors – Increase Sales with your Messaging 309: Create Memorable Winery Experiences That Drive Sales | Marketing Tip Monday  Food Science Seminar Zata Vickers Zata Vickers | Google Scholar Zata Vickers | LinkedIn  Support the Podcast:  Make a Donation  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing

In this episode of Millions Were Made, Jessica Marx and Brooke Dumas explore a critical shift impacting nearly every business today: evolving buyer psychology.While many founders continue to operate using strategies that were effective in the past, today's buyers are making decisions differently. This conversation breaks down the key factors behind that shift—from post-2020 economic cycles and inflation to the rise of social media selling and the resulting erosion of trust in the marketplace.Jessica provides a clear and grounded perspective on what has changed and why sales cycles are now longer, more complex, and more relationship-driven. Buyers are no longer making quick, impulse decisions. Instead, they are more cautious, more informed, and more intentional about where they invest their time and money.At the same time, businesses themselves have also evolved—becoming more selective about the clients they work with and placing greater emphasis on alignment, readiness, and long-term fit.Together, they discuss:The economic and behavioral shifts that reshaped buyer decision-makingWhy trust has become one of the most important factors in salesHow the rise of online selling contributed to buyer skepticismThe reality of longer, more deliberate sales cyclesThe importance of lead nurturing and consistent follow-upWhy responsiveness and urgency still play a critical role in conversionHow to approach sales conversations without appearing transactionalCommon gaps in messaging, positioning, and overall sales processWhy “price objections” often reflect deeper value or clarity issuesJessica also shares practical guidance for founders looking to strengthen their sales pipeline—from improving internal processes to focusing on delivering measurable results and building long-term relationships.If you've noticed changes in how your audience engages, evaluates, or invests, this episode offers both clarity and direction on how to adapt.Listen now to better understand today's buyer—and how to position your business for sustainable growth.Mini-timeline00:00–02:30 — Introduction and overview of changing buyer behavior 02:31–06:30 — Economic shifts since 2020 and their impact on spending patterns 06:31–10:00 — Inflation, social media influence, and the rise of buyer skepticism 10:01–13:30 — Declining trust and the importance of credibility in decision-making 13:31–17:00 — Why sales cycles are becoming longer and more complex 17:01–20:30 — Increased selectivity from both buyers and businesses 20:31–24:30 — Understanding the reality of modern sales processes 24:31–28:30 — The role of consistent follow-up and relationship-building 28:31–32:30 — Nurturing leads throughout the entire customer journey 32:31–35:30 — The importance of responsiveness and operational efficiency 35:31–38:30 — Approaching sales conversations with value and intention 38:31–41:30 — Messaging gaps and what today's buyers actually respond to 41:31–44:30 — Identifying breakdowns within your sales pipeline 44:31–End — Final insights and actionable takeawaysResourcesFollow @millionsweremade on Instagram for frameworks + strategy tipsConnect with Jessica:Instagram: @millionsweremade | @thejessicamarxWork with Jessica: Tailored Premier Website: Millions Were Made

The socialist left may have a golden opportunity in the economy, but is it sabotaging itself with ideas like abolishing prisons, police, and immigration limits? Longtime New Orleans DSA leader Bob Murrell read that argument and thought it got some important things wrong. Murrell joins Ian to explain what critics of democratic socialism are missing.

Send us Fan MailTeams describe what they sell. Fans describe what they're doing. Nobody at home says "let's buy a five-game flex plan this summer" — they say "what are we doing Friday night?" In Episode 179, Jeremy Neisser breaks down four rules for closing that gap: write for the first timer, sell what your buyer was already trying to do, make your offer repeatable, and stop making your team the main character. It's a practical messaging reset for ticket pages, group sales pages, promotions, and every email you send this season — with a free worksheet you can drop straight into ChatGPT or Claude.KEY TOPICS COVERED- Why "flex plan," "membership," and "hospitality" quietly cost you sales even though they sound like plain English- How to measure clarity by the first timer instead of the season ticket holder who already knows everything- The exact rewrites that turn ticket-office language into fan language ("five-game flex plan" → "pick any five games")- Why "Thirsty Thursday" still needs the $2 drafts spelled out next to it- How to start your marketing with what the buyer was already trying to accomplish instead of your inventory- Why the same mom in your CRM is three separate sales across April, June, and August — and how to message each one- Where segmentation stops short: knowing who someone is doesn't tell you why they're buying today- The difference between friction ("can they buy it?") and repeatability ("can they sell it for you?")- The handoff test for group offers your HR director has to pitch to 40 coworkers- Why most of the people in your building on a Friday night didn't buy the roster- What to do with roster, affiliation, and prospect messaging instead of abandoning it- The four-question test to run one underperforming offer through this weekTIMESTAMPS[00:00] – The pattern you can't unsee: teams describe what they sell, fans describe what they're doing[01:22] – What's coming: four rules for fixing the gap between team language and fan language[01:52] – Why clarity always wins, and why cute and clever doesn't sell tickets[04:13] – The free PDF worksheet — and how to load it into ChatGPT or Claude to write better copy[04:43] – Rule 1: Write for the first timer, because clarity is measured by the person who's never been[06:34] – Why "Thirsty Thursday" needs "$2 drafts all game long" attached to it[08:00] – Rule 2: Sell what they're already trying to do — nobody wakes up wanting a group outing[08:54] – Three live rewrites: company picnics, end-of-season youth nights, and premium hospitality[11:20] – One mom, three reasons, three sales: April, June, and August are different buyers[13:43] – Rule 3: Make it repeatable, because in sports your buyer has to recruit other buyers[16:08] – Friction vs. repeatability, and why a two-click checkout still isn't enough[17:52] – Rule 4: You're not what they came for — the hardest rule for teams to accept[18:22] – Who's actually in your building on a Friday night, seat by seat[20:44] – "How we view things drives how we do things" — the Chick-fil-A framing on creating value[23:06] – Side-by-side message comparisons: all-star shortstop vs. run the bases Friday night[24:59] – The four-question test to run before you send anything[25:28] – Ask one question of your last ten messages: who is the main character?[25:58] – Practical takeaway: pick one offer that isn't moving and rewrite it this week[27:25] – Why clearer messaging is how sports grows from here[27:55] – The people actually coming to your games, and why the fan is the main characterCALL TO ACTIONThere's a free PDF worksheet for this episode in the show notes — download it, drop it into ChatGPT or Claude as part of your copywriting instructions, and use it on your next email or ticket page. Then pick one offer that isn't moving the way you hoped and run it through the four questions. Questions about your messaging? Email Jeremy at Sports Marketing Machine.QUOTE PULLS"Teams describe what they sell, but fans describe what they're doing." — Jeremy Neisser"Don't make people learn your language before they can buy from you." — Jeremy Neisser"Friction asks, can they buy it? Repeatability asks, can they sell it for you?" — Jeremy Neisser"The problem isn't that teams talk about themselves too much. It's that they advertise the one thing most of their fans don't buy." — Jeremy Neisser"Players leave. Rosters turn over. Seasons end. Memories don't." — Jeremy Neisser"Our job isn't to be the hero of the story. It's to set the stage for the story the fan gets to tell afterward." — Jeremy NeisserLinks mentioned:David Salyer's Chick Fil A - video clip154 – How to Make Your Group Sales Page Easier to Buy FromFREE DOWNLOAD - LINKTake the download and use it inside ChatGPT or Claude for instructions to help you write better copyRevelocity Sports Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Ever feel like you're preaching into the void? You launch your solution, shout about the features… and hear crickets. They're not ignoring you they just can't see why they need it. I used to do the same thing: start at the finish line. Pitch first, connect later. No wonder nobody tuned in. In today's world, people only lean in when you first meet them where they are. Today on the podcast, I'm wrapping up our three-part Building Bridges series with live hot seats from NGM Live. You'll watch me build bridges in real time so your audience sees their pain, feels the tension, and gets excited about your solution. Listen in and discover:  • Why starting at your solution leaves your audience cold  • The simple "bridge" framework I use on every webinar (and beyond)  • Live hot-seat examples across industries coaches, course creators, service pros  • The mindset shift that sparks internal demand before you ever pitch  • How to adapt these bridges for your next launch, email, or video  Ready to connect the dots for your listeners? Tune in now and make every word count. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

You know that feeling when you get a client email, a phone call, or even just an inquiry and your heart starts racing... Maybe it's excitement, maybe it's fear, or maybe it's a combination of the two, but according to our nervous system, it's all the same.We talk a lot on this podcast about what to say to fill your calendar. What we don't talk about enough is how what's happening in your body when you respond tends to show up in your words whether you mean it to or not.That's exactly why I wanted to bring Melody MacDonald back on the show. Before becoming a full-time photographer, she spent 21 years in 911 dispatch, and now she's built an entire teaching practice around the thing dispatchers know better than almost anyone: how to stay regulated when everything in your body wants to go into panic mode.In this conversation, Melody and I get into:  Why automation should remove repetition from your business, never the humanity, and how to keep it that way  The "pause" practice she uses to keep cortisol spikes from writing her emails for her  Why every no, yes, and silence is just information, and how to use it instead of spiraling from it  A simple way to respond to a no that keeps the door open, sometimes for years   Melody is one of our two guest speakers at the Consistency Club's live marketing summit on September 1st, and she's also sharing a free five-minute reset for photographers, worth grabbing before your next hard conversation.Resources:New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.Long-time listener? Leave a review!

Have you ever heard the phrase that if you're talking to everyone, you're talking to no one? Much as you might want to cast a wide net in your sales and marketing, you can actually capture a lot more clients or customers with a more individualized approach. We spoke with Toni Caruso all about finding your niche, achieving clarity in messaging, and reaching your true audience.With over 30 years of event production experience Toni has brilliantly managed & successfully organized events small and large for the entertainment, corporate and business-to-business worlds. Toni has taken her skills, experience and behind the scenes event knowledge to professionals so they can help educate, inform and share their genius live on stage. She operates in the speaking world as she guides, teaches and helps speakers, experts & gifted messengers stand out and monetize their message.Read more: https://strategicsalesqueen.com/clarity-in-messaging-talking-everyone-no-one/Support the showCheck out Strategic Sales Queen for more great interviews, podcasts, and blogs to help you achieve more, faster!https://www.strategicsalesqueen.com/​

In this episode bestselling author Donald Miller gives you a full masterclass on the StoryBrand framework so you can stop confusing customers and start winning more sales.   Don breaks down the 7 sound bites that make messaging land every time, why the brain buys to survive and conserve calories, and how to position yourself as the guide with empathy and authority, and even gives you time to actually get the work done. You'll also get a one-liner exercise you can use at parties, pitches, and on your homepage.   Listen in to get the clarity you need to create clear messaging that drives growth.   ----------------------   If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget. The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide. The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls. Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast   ----------------------   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand      

You launch something you know is good. Your audience has been asking for it, the sales page is built, the content is ready, and the emails are sent. Then you wait for the sales to roll in.But nothing happens. Just crickets.Was the price too high? Was the promise weak? Was the headline wrong? Maybe the guarantee missed the mark, or people simply didn't like the name. There could be dozens of reasons an offer fails, and without knowing which one caused the problem, it's easy to scrap everything and start again.But that teaches you almost nothing. You know the offer didn't sell, but you don't know why. And if you don't know why, the next launch is just another guess.There is a better way to find the answer, and it comes from an unlikely place: the famous George Foreman grill.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

How do you fix messy messaging so you can speak just a few sentences and have the full attention of your leads? In this episode, listen in on a live coaching call where we'll untangle a vague, fluffy pitch into clear, specific messaging.I'm joined by a Magic Marketing Machine student, Human Design Facilitator & Life Coach, Kat (AKA @unfoldyourdesign). Get Kat's free human design chart: https://unfoldyourdesign.com/free-human-design-chart/Every service-based business owner will see themselves in Kat's struggle. She'd invested in program after program, was told to post 30 reels a week, and still couldn't explain her offer in a sentence. Sound familiar?You are probably closer to clear messaging than you think. The words are already there — in the conversations you're already having with your best-fit clients. You just need a process to pull them out.If your messaging has felt like a tangled mess, this episode will show you exactly how close you really are to saying it simply.

In this episode, John discusses the recent excuses from Defense Secretary Pete Hegseth regarding the conditions aboard the USS Abraham Lincoln, while also addressing Trump's controversial decisions affecting military aircraft carriers. As the discussion progresses, John emphasizes the importance of Democratic messaging on economic issues, challenging the longstanding Republican narrative of fiscal responsibility with hard-hitting facts about economic performance under different administrations.Then, John interviews Congressman Jared Huffman, who discusses his new book, No Profits, which tackles the rise of Christian nationalism in American politics. Huffman sheds light on the alarming intertwining of religious extremism and governance, particularly in the wake of the January 6th insurrection, and reflects on the need for a secular government based on reason and science. Their conversation navigates through the complexities of faith in politics, the dangers of Christian nationalism, and the responsibilities of lawmakers to uphold the separation of church and state.Next, John welcomes back Bob Cesca, host of the acclaimed Bob Cesca Show and co-host of Trek Politics with Mary Trump. They chat about the recent departure of Karoline Leavitt, reflecting on her role as a human shield in the Trump administration and the implications of such a move as the midterms loom. They tackle the controversial executive order regarding childhood vaccinations, dissecting the potential public health ramifications of breaking up the MMR vaccine schedule. Bob highlights the challenges this poses for low-income families, emphasizing the political motivations behind Trump's decisions rather than any genuine concern for public health.Then, John welcomes the brilliant columnist and public speaker Wajahat Ali to the show. They talk about into the recent revelations surrounding Donald Trump's bank accounts and the implications of Capital One's decision to shut down numerous accounts linked to the former president. Waj discusses the stark contrast in media coverage, questioning why such significant stories receive minimal attention when they involve Trump, while similar situations with Democrats would spark outrage and congressional hearings. Together, they explore the lack of accountability for powerful figures in American politics and the troubling trend of prioritizing political expediency over truth.John then welcomes back TV's Frank Conniff, known for his iconic role on Mystery Science Theater 3000. They share laughs while dissecting the current political climate, including the resignation of press secretary Karoline Leavitt and the media's role in perpetuating misinformation. Frank offers his unique perspective on the stupidity of the Trump administration, as well as the importance of humor in navigating these turbulent times.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Series: RomansJesus' people boldly proclaim the gospel message.Romans 1:16-17

Jake & Ben Full Show from August 13, 2026 Hour 1 Circling back to Kalani Sitake's comments yesterday, his messaging was loud and clear.  Top 3 Stories of the Day: Utah Jazz Full Schedule is Here, Jayden Daniels is Being Petty with LSU, NFL Preseason Begins Tonight.  Kyler Murray should have stuck to baseball Hour 2 NBA Commissioner Adam Silver Has Had a Rough Offseason. What's Up With All These Weird Owners? "Sports Famous" is not the same as "Famous Famous" A Sunk Cost Hour 3 David Locke, the Radio Voice of the Utah Jazz, joined today to break down the 2026 Schedule Release.  Puka Nacua reportedly cut himself running through a glass door at a celebrity party.  Audio Vault: Scotty G Gets After Ajay Hour 4 If BYU Made Promises to Kalani Sitake, Why have those not been kept?  Spurs Head Coach Mitch Johnson made an appearance on Hard Knocks. Did he just admit to tanking to Draft Wemby?  Ben's Hot Takes aren't Hot Enough

Stay informed on current events, visit www.NaturalNews.com  - Microscope and AI Updates (0:02) - Forta Chat Features and Security (1:34) - Xylitol Crystallization Experiments (6:41) - Hardware and Local AI Training (33:32) - Privacy Stack for Mobile Devices (43:08) - Decentralized Communication Interview (62:51) - Economic Sovereignty and Barteron (85:11) - Genetic Survival Course Announcement (104:11) - Unincorporated Nonprofit Associations (134:36) Watch more independent videos at http://www.brighteon.com/channel/hrreport  ▶️ Support our mission by shopping at the Health Ranger Store - https://www.healthrangerstore.com ▶️ Check out exclusive deals and special offers at https://rangerdeals.com ▶️ Sign up for our newsletter to stay informed: https://www.naturalnews.com/Readerregistration.html Watch more exclusive videos here:

Selling in a world flooded with AI-generated information means standing out isn't about having more content, it's about understanding your ideal client's psychology deeply enough to make them feel truly seen. In this episode, the Magic Messaging framework breaks down how to magnetize the right clients, repel the wrong ones, and build a big idea that turns your offer into something impossible to ignore.   "If you can articulate the problem better than they can, they're gonna automatically assume that you have the solution."   Key Points: Know your client's exact words, not just their problem Struggle stories have external symptoms and internal beliefs Get specific, vague problems don't convert Avoid "coach speak", it distances you from clients Transformation = tangible outcome + aspirational identity Sell identity, not just results (think Nike, Apple) Your big idea bridges the problem and the transformation Philosophy matters more than naming your framework Use metaphors, analogies, and stories (the MAS method) Clear messaging attracts fewer but better-fit clients Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

Guest Kelly Roach, podcaster author and entrepreneur, joins to discuss the intigration of AI into the business world. Discussion of new technology, dependency on AI, and the creation of new small businesses. Are we seeing a transformation of workers vs employers?  We see a vast difference in how Democrats vs Republicans message to their voters. Discusison of Abdul El-Sayed campaigned to his voters, vs VP Vance and RFK announcing the death to wokeness and harming children.  The Voice of Reason is a nationally syndicated talk radio show based out of Wichita, KS. Find more online at HooserReason.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hour 1 of Jake & Ben on August 13, 2026 Circling back to Kalani Sitake's comments yesterday, his messaging was loud and clear.  Top 3 Stories of the Day: Utah Jazz Full Schedule is Here, Jayden Daniels is Being Petty with LSU, NFL Preseason Begins Tonight.  Kyler Murray should have stuck to baseball

Join host David Pisarek and dyslexia researcher and educator Russell Van Brocklen for a fascinating conversation about how neurodivergent thinking can help non-profits simplify their messaging, communicate more clearly, and create stronger connections with their audiences.In this episode of the Non-Profit Digital Success Podcast, Russell shares his personal journey with dyslexia and the communication methods he developed through years of research and education. He breaks down how universal themes can help organizations cut through complicated messaging and explains how tools like ChatGPT and Claude can support the process.Discover how to:Find the universal theme at the heart of your non-profit's message.Use neurodivergent thinking to approach communication from a different perspective.Leverage ChatGPT and Claude to brainstorm, refine, and strengthen your content.Create clearer messaging that builds an emotional connection with donors and supporters.Develop an AI workflow that combines technology with human expertise.Make your messaging more focused so your audience knows what action to take.Russell also challenges the idea that one AI prompt is enough. He shares his process for repeatedly reviewing and refining AI-generated content, while emphasizing the importance of experienced humans in producing the final result.Whether your non-profit is struggling to explain what it does, experimenting with AI, or looking for ways to make its communications more accessible and impactful, this episode offers a fresh perspective and practical ideas you can start testing right away.Tune in to "Neurodivergent Thinking Fixes Non-Profit Messaging with Russell Van Brocklen" to learn how a different way of thinking could lead to much clearer communication.

- Newly surfaced Fauci texts trigger fresh scrutiny after officials privately discuss a theoretical first-trimester miscarriage risk while publicly emphasizing COVID vaccine safety for pregnant women. - Massachusetts expands abortion protections as Gov. Maura Healey's bill signing ignites a fierce fight over how late in pregnancy abortions should remain legal. - Wisconsin Democrat Francesca Hong embraces a sweeping progressive agenda—including abolishing ICE, public grocery stores and universal child care—as her primary campaign surges. - Hasan Piker's influence becomes a political liability as Democrats face growing pressure to distance themselves from his inflammatory comments on 9/11, Israel and capitalism. - Enes Kanter Freedom's bid for the 2027 WNBA draft forces the league into a high-profile showdown over transgender eligibility and how its rules define who can compete. Today's podcast is sponsored by : PARAMOUNT PLUS - Don't Miss “⁠⁠⁠⁠⁠⁠Lioness⁠⁠⁠⁠⁠⁠” - all episodes NOW STREAMING on ⁠⁠⁠⁠⁠⁠Paramount Plus⁠⁠⁠⁠⁠⁠ You can now WATCH and chat with The Gerry Callahan Show LIVE on Newsmax's social media channels (Facebook, X/Twitter, YouTube, Rumble)  Listen to Newsmax LIVE and see our entire podcast lineup at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://Newsmax.com/Listen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Make the switch to NEWSMAX today! Get your 15 day free trial of NEWSMAX+ at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://NewsmaxPlus.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Looking for NEWSMAX caps, tees, mugs & more? Check out the Newsmax merchandise shop at : ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://nws.mx/shop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow NEWSMAX on Social Media:              • Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://nws.mx/FB⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠              • X/Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://nws.mx/twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠             • Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://nws.mx/IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠             • YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://youtube.com/NewsmaxTV⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠              • Rumble: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://rumble.com/c/NewsmaxTV⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠              • TRUTH Social: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://truthsocial.com/@NEWSMAX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠             • GETTR: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://gettr.com/user/newsmax⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠             • Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://threads.net/@NEWSMAX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠              • Telegram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://t.me/newsmax⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠               • BlueSky: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bsky.app/profile/newsmax.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠             • Parler: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://app.parler.com/newsmax⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever felt like you're pouring great content into the void and getting crickets in return? That was me until I realized I was skipping the most critical step in marketing: the bridge. Imagine you're driving 40 mph and your car starts shaking. A sign that reads "We fix timing belts" won't make you stop you don't even know that's the problem. But a sign that says, "Car shaking over 40 mph? We'll fix it in 15 minutes"? You'd slam on the brakes and pull in. That mechanic created a bridge from your known problem (shaking car) to the solution you needed (timing belt). Today on the podcast, we unpack how to build that same bridge in your messaging so your audience actually craves your solution before you ever pitch it. Listen in and discover: - Why starting with the solution leaves your audience confused  - How to speak to their real, unwanted experience first  - The four-step bridge formula: problem, mistake, metaphor, solution  - Why perspective-shifting beats endless tutorials every time  - How to plug this bridge into your next launch, webinar, or email  Ready to stop talking at people and start guiding them? Tune in now and learn how to bridge the gap in your marketing. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

#334 Billy answers three listener questions from a recent SCW event in Atlanta, all from female fitness entrepreneurs facing different business decisions. The episode matters because each question gets at a core business issue: how to change your model without losing money, how to validate an offer before going all in, and how to turn a high-paying job into a real business. In this episode: Billy breaks down how to decide whether to leave the floor or reduce one-on-one training hours by running the numbers first. He explains why a gradual transition is usually safer than an all-or-nothing move when shifting from private training to other models. He shares why "proof of concept" matters before investing in a facility, especially when the offer may work online or in a hybrid format. He emphasizes the importance of clear messaging and a specific offer, rather than trying to help everybody. He walks through what it takes to move from "I'm making money" to "I run a business," including separate finances, goals, and accountability. He stresses that knowing what you want is part of the decision, not just what will make the most money. He uses simple math examples to show how changing pricing, trainer splits, and session volume affects income. He challenges listeners to use plain language when describing what they do instead of industry jargon. He encourages business owners to work on the business, not just in it, and to build wealth outside the business too. Key frameworks: Know your numbers before changing your model Gradual transition instead of all-or-nothing change Proof of concept before overhead Message and offer clarity Separate business and personal finances Professional-level effort for professional-level results To send in a question for Billy, contact him through www.yourfitnessmoneycoach.com or through Instagram.  

Every conversation is shaping your future. The way you show up affects whether people trust you, remember you, recommend you, or just move on. Connection isn't a soft skill on the sidelines of success. It's what opens doors. When people feel rushed, ignored, or talked at, they pull back. But when they feel heard, valued, and understood, they lean in. Trust starts to grow, and that trust can change everything from team culture to client relationships to sales. So how do you become more magnetic without sounding fake, forced, or overly polished?   This week, Donald Miller shares a simple framework for building trust in everyday conversations. He explains why connection matters as much as competence and breaks down three practical moves. Don shows how rushed energy creates tension, why curiosity builds trust, and how small phrases can make people feel safe and valued. He also shares practical tips to help you ask better questions, make people feel seen, and stay calm in hard conversations. Tune in to learn how to build trust and become someone people want to work with.   ----------------------   If you ever wonder why some marketing instantly grabs your attention while the rest gets ignored, know that it's not about luck. It's not about a bigger budget. The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide. The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls. Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast   ----------------------   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand

Ladies, I haven't been on in a bit, and it's been glorious! But we're diving back in because I keep hearing the same thing: your offer suite for your online coaching business isn't converting like it used to, and your messaging isn't setting you apart online anymore. Today I'm breaking down exactly why, and what to do about it.What you'll learn in this episode:— Why AI is quietly making it harder to stand out, and what a Christian Business Coach wants you to remember before you let it write your messaging— The real reason your offer isn't converting anymore, and what the 2026 buyer actually needs from you— Understanding what AI can and cannot do for your online business so your voice doesn't disappear into the noise— Why you need a real sales system for your online coaching business, not just another launchGET STARTED TODAYJoin the free live Set-Apart Sales MasterclassGet registered for The Set-Apart Launch UniversityREAD THE BLOG270. Why Your Online Offers and Programs Are Not Selling in 2026 (Plus How to Fix It ASAP)OTHER EPISODES YOU MIGHT ENJOY264. Stop Thinking, Start Executing - Unlock The Key to Building Your 100k Messaging, Offer & Marketing Launch Plan In 2026248. 2026 Digital Marketing Projections & Trends for Christian Women Online Business Owners

This mini content creation episode is going to be for anybody who has really envied the person where anytime something happens in their life, they turn it into really good content.You're just like, "How is it that you had a home renovation and now you have 20 pieces of content?" Or, "How were you able to go to the grocery store and now you have a carousel that, like, 100 people are sharing?"You're someone who has a bright personality. You talk to strangers, you talk to Uber drivers, you take vacations sometimes. You know, you're doing the things. You're living in your life full send. You're cooking, you have hobbies, you have friends, you have a family.You have so much material in your life, and you know you can be creating more content. But what you're struggling with is how do you go from something that happened to a piece of content that connects to your brand and your business and gets other people to wanna interact with that content?So we have a very specific episode today where I'm gonna show you exactly how to do that. So I'm gonna be giving you, like, a little bit more of a social media marketing formula.So I know a lot of you guys are listening to me when you're in the shower or you're on carpool duty or whatever. But if you're listening to me and you're in a space where you can pull out your phone with the notes app, or you can pull out a notebook, this would definitely be the episode to do so.But if you're in the car, it's gonna be honestly such a quick episode. So listen to it, and then if you're like, "Oh my gosh, I resonate with this so much," you can go through it later again and use it as a workshop.So let's just dig right into it.In this episode, we break down" → Turn everyday moments into strategic content→ Connect what happens in your life back to your brand messaging→ Use your messaging strategy to make content creation easier→ Build content pillars from your brand POV statements→ Create content that connects back to your business instead of just posting something because it's cute→ Use content strategy to turn one story into multiple pieces of content→ Repurpose stories across social media marketing platforms→ Create content without waiting for the “perfect” idea or experienceThe biggest thing I want you to take away from this episode is that you don't need a more interesting life.You need to get better at connecting what's already happening in your life to what you believe, what you sell, and what your audience needs to hear.That's where your brand messaging comes in.When you're clear on your messaging strategy, you don't have to sit down and force yourself to come up with 30 random content ideas. You can look at what's happening around you and start seeing the connections.And suddenly, content creation gets a whole lot easier.If you're a founder scaling your business and you know you have so much material to work with but you're struggling to turn your experiences, expertise, and ideas into content that connects with your audience, this episode is for you.And if you're realizing you don't actually have clear brand POV statements yet… we should absolutely work together.Reach out to me at @mywritehandwoman on Instagram or head to mywritehandwoman.com to get a feel for where you're at with your brand messaging and figure out the best way for us to work together.And if you really enjoyed this episode — if you were like, "Wow, this was a master class in 10 minutes" — I would so appreciate it if you subscribe to the podcast or leave me a review or rating. It really, really helps the show grow and allows me to bring you more episodes like this one.Until then, guys, stay magical, and I'll see you next week.This was produced by Your Girl Media Follow us @yourgirlmedia Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwomanWork on Your Messaging or Copy with Me: The WebsiteFind Your Brand Messaging Superpower: Take the QuizBook a Messaging Intensive: Book with Me Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here

In today's episode I'm coming off Embodied Marketing Live and unpacking everything that's been on my mind since. I'm breaking down the exact messaging mistake I kept seeing in live coaching and hot seats, the one that's making your ideal customer work way too hard to understand why they should buy from you. I also get real about navigating a hard personal season while having one of my biggest launch months ever, and what let me show up fully in both. If you want to know how to sell what people actually want instead of what you think they need, this episode is for you.

When I started teaching this four years ago, I'd ask people, "Is your messaging off?" and get blank stares. Nobody knew what messaging even was. They just knew their content wasn't working. So I changed one thing. I started saying: "Is your content filled with great information, but you're not seeing the sales or engagement? There's a reason." Same solution. Completely different response. Because that version met people where they actually were. That's a bridge. The connection that carries someone from their unwanted experience to wanting what you sell. And most entrepreneurs skip it entirely, then wonder why great copy converts like cold oatmeal. Today on the podcast, I'm walking you through how to build one, straight from our NGM Live event stage. Listen in and discover: What "awareness level" really means and why ignoring it kills your ads The exact 5-step bridge you can drop into emails, ads, webinars, and content Why naming the mistake before the solution is what creates the "oh my God, that's me" moment The TED talk vs. encyclopedia distinction that reframes your entire approach Why I never teach anything until the gap is bridged and neither should you If your cost per lead is climbing or your launches are landing softer than they used to, this is the fix. Listen in now, and stick around; parts two and three are live bridge builds you can steal from. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

A lot of brands are saying the wrong thing first. They lead with their mission, their story, and their personality, thinking that will make people care. But customers aren't looking for a brand to admire. They're looking for a guide who understands their problem and can help them solve it. When your message starts in the wrong place, your customer tunes out before you ever get a chance to help. How do you know if your brand is leading with the wrong story?   In this episode, host Donald Miller breaks down the difference between primary and secondary messaging and explains why that shift changes everything. He shows how to talk about your customer's problem, communicate why you care, prove you can help, and make the next step clear. Don also shares simple website tests to help customers quickly understand what you offer and why it matters. Tune in to create messaging that drives more sales.   Ready to clarify your message and grow your business?   Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop    Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home    Follow on Instagram: https://www.instagram.com/storybrand   Connect on LinkedIn: https://www.linkedin.com/company/storybrand

Today's Stage Thought explores why clarity is often more powerful than persuasion. Using a simple restaurant sign analogy, we unpack how the clearest message—not necessarily the one with the most credentials or the longest list of services—is the one people remember. If your audience can't quickly understand who you help, what problem you solve, and why you're different, even the strongest presentation won't create the opportunities you're hoping for. You'll also discover why your talk doesn't fix an unclear message—it amplifies it. This episode challenges you to think about how others would describe your business after meeting you and offers a practical way to refine your positioning so your ideas become memorable, shareable, and referral-worthy. If you're ready to gain more clarity in your messaging, book a complimentary Speaker Clarity Call through the link in the show notes. Schedule a Speaker Clarity Call: www.martaspirk.com/evaluation    Let's keep the conversation going!Website: www.martaspirk.com Instagram: @martaspirk Facebook: Marta Spirk Want to be my next guest on The Empowered Woman Podcast?Apply here: www.martaspirk.com/podcastguest  Watch my TEDx talk: www.martaspirk.com/Speaking   Burnout doesn't just exhaust you. It silently erodes your most important relationships. Aurora Method Coaching helps high-achieving women uncover the root beliefs driving their relationship conflicts and burnout, moving them from emotional reactivity to calm, clarity, and confidence. Ready to restore connection?Book your FREE consultation at meetwithtracy.coach  

Send us Fan MailAaron, Trent, and Peaches are back in the team room talking defense budgets, military waste, the NDAA, future war with China, Space Force, Flock cameras, and why everyone suddenly has feelings about height-to-waist standards.The team breaks down why the Department of War is asking for more money, what the military says it needs to fund, and why that answer still does not solve the bigger problem: nobody can explain where all the money is already going. They talk munitions, drones, shipbuilding, Golden Dome, personnel, aging infrastructure, bloated conferences, pet projects, federal billets, and the fact that the military still cannot pass a clean audit.Then the episode shifts into surveillance and civil liberties with Flock cameras, license plate readers, the Patriot Act, and why “if you did nothing wrong, you have nothing to worry about” is a terrible argument.Finally, the guys get into Air Force height-to-waist standards, body composition, fat bodies in uniform, false positives for built-like-a-fridge humans, and why most people complaining about the standard probably just need to work out and eat less.Check out Tasty Gains: TastyGains.comGet AFSPECWAR prep gear through ATACLETE: OnesReady.comRegister for Operator Training Summit: OperatorTrainingSummit.comChapters:00:00 - Intro, Tasty Gains, ATACLETE, and OTS02:34 - San Diego and Pennsylvania OTS Updates04:20 - Why Does the Military Want More Money?04:58 - What the Defense Budget Is Paying For06:00 - Warfighter Performance, Drones, and China07:13 - Navy Upgrades and Global Shipping07:45 - Where Has the Money Been Going?08:14 - DOGE Cuts, Federal Workers, and Billets11:22 - Why Cutting Billets Does Not Always Cut Costs12:28 - A-10, B-21, F-47, and Military Construction14:04 - The $1.5 Trillion Defense Budget Request15:20 - China, Taiwan, and Future War Prep16:17 - Trent's Problem With the Budget Argument17:56 - The Department of War Has Never Passed a Clean Audit18:38 - Space Force Funding and Real Missions20:24 - NDAA, SAVE Act, and Israel Integration22:46 - Voter ID, Senate Drama, and Political Games24:10 - Why the NDAA May Get Stripped Down25:33 - Midterms, Messaging, and DC Theater26:49 - Talking Politics With Kids27:14 - Aliens, Spielberg, and Disclosure28:38 - Why Military Leaders Do Not Cut Waste29:02 - Civilian Leadership and Budget Authority29:55 - How End-of-Year Spending Works31:55 - The GARV Vehicle and Sunk Cost Fallacy34:37 - Unused Float Tanks and Base-Level Waste36:08 - VR Headsets and Gear With No Sustainment Plan37:10 - When Waste Becomes Gear Money38:25 - Donated Mattresses and Internet Outrage39:30 - Cutting Generals, E-9s, and Conferences40:27 - Senior Leader Conferences and Yucking It Up41:50 - Commanders' Roundtables and No Decisions43:34 - Senior Leaders Need to Take More Risk45:05 - Aaron's Defense Budget Take46:13 - A Possible New Ones Ready Series47:57 - Naming the New Series50:34 - What the New Series Could Cover53:09 - Flock Cameras and AI Surveillance54:31 - License Plate Readers and False Tickets56:50 - Aaron's Las Vegas Parking Ticket Story01:00:24 - The Process Is the Punishment01:01:42 - UK CCTV and 198401:03:15 - The Patriot Act and Giving Up Freedom01:04:46 - Height-to-Waist Standard Chaos01:05:59 - Fat People Resist Accountability01:06:26 - Show the Scores01:07:07 - The One Built-Like-a-Viking Exception01:08:13 - Almost Crashing a Helicopter With Big Humans01:09:56 - When Pencil Whipping Makes Sense01:11:01 - Trent's Fatty Rant01:11:40 - MTIs, Maintainers, and No Excuses01:12:31 - Final Thoughts and MembershipSupport the showJoin this channel to get access to perks: HEREBuzzsprout Subscription page:  HERERegister for our Operator Training Summit:  OperatorTrainingSummit.comFind an Air Force Recruiter: AirForce.comCollabs:Ones Ready - OnesReady.com 18A Fitness - Promo Code:  ONESREADY ATACLete - Follow the URL (no promo code):  ATACLeteDanger Close Apparel - Promo Code:  ONESREADYDFND Apparel...