Podcasts about messaging

The political suicide of bring in foreign workers over Americans. Trump pushing H1B’s again. The kind of messaging the American people need to hear. Swimmy the fish. Follow The Jesse Kelly Show on YouTube: https://www.youtube.com/@TheJesseKellyShowSee omnystudio.com/listener for privacy information.

Call-In Hour: Politics, Chaos & the Young Voter Wave

In this episode of Supercharge Marketing, host Pius talks with Blythe Morrow—a product marketing consultant who's mastered the art of translating complex technology into messages that resonate with every buyer at the table. Blythe shares why the best product marketers leave their desks, join sales calls, and build tight-knit customer ecosystems that fuel both strategy and content. With a background spanning Microsoft to nimble startups, she's seen what works when teams need to align around rapidly shifting buyer needs. "It's important to start with the ending in mind," Blythe explains. "Where does the customer want to end up?" From navigating AI's impact on search to stretching small team resources across multiple channels, this conversation delivers practical tactics for today's B2B marketing landscape. What You'll Learn: How to build customer ecosystems through focused workshops and roundtablesWhy product marketers must bridge product, sales, and marketing teamsTactics for segmenting messaging by real buyer personasHow to repurpose content strategically across channelsAdapting your approach as AI reshapes how buyers research and evaluate solutions ABOUT THIS PODCAST Welcome to Season 3 of Supercharge Marketing. This season isn't just about choosing the right channels; it's about creating content with purpose. Why? Because we're living in a marketing-led buyer's journey. This season, we'll talk about how marketers can own the revenue conversation by building purposeful, strategic content that connects with audiences across multiple channels. Whether you're in a startup, an agency, or a large enterprise, we'll show you how to harness the power of omnichannel and multichannel strategies to engage customers and generate the leads that lead to revenue. Get ready for expert insights, tactical tips, and real-world examples that will make you feel like the superhero of your marketing team.

In this episode, we discuss the recent debate between Dave Smith and Liquid Zulu regarding the essence of true libertarianism. We delve into the relevance and impact of libertarian theory versus pragmatic action in today's political climate. The conversation highlights the challenges libertarians face in connecting with the broader public and the importance of balancing ideological purity with practical solutions. Tune in for a critical analysis of libertarian thought and its place in real-world politics. 00:00 Introduction: Dave Smith and Libertarian Criticism 00:34 Libertarian Theory Debate: In the Weeds 01:13 Relevance of Libertarianism Today 02:31 Libertarianism vs. Real World Problems 04:26 Theory Bros vs. Pragmatists 04:59 The Importance of Guiding Principles 08:48 Converting People to Libertarianism 13:13 Ron Paul's Influence and Personal Journey 20:11 Practical Libertarian Solutions 21:31 Conclusion: Small Steps in the Right Direction  

If your messaging isn't converting buyers every day, you need to dump the old messaging model.  And replace with the NEW sales-anchored messaging model.  Without these anchors? You sound...nice. Helpful.  You don't sound like a category-of-one authority premium buyers need to hire. Sales-anchored messaging shift beliefs. Close gaps.   And convert. When your messaging is infused with my YES-trigger Psychology -- you'll hear "I'm in" ( even before you reveal the price). Press play and listen how sales-anchored messaging triggers YES before you even make the offer. Your category-of-one era starts here. _______________ Access my entire Sanctified Sales Methodology inside this *free* Private Podcast: https://www.judyweber.co/privatepodcast Next Steps:

Ever wonder why some home service businesses grow effortlessly while others can't convert loyal customers? Many blame competition or marketing spend, but the real issue is confusion—unclear stories, inconsistent branding, and clunky customer experiences that break trust.  In this episode of The Better Than Rich Show, host Mike Abramowitz talks with Brian Sooy, author of Blue Collar Branding and Marketing Director at Gorjank Home Services. Brian shares how the StoryBrand and CARE Framework (Clarity, Alignment, Relevance, Experience) can help small service companies communicate clearly, deliver trust at every touchpoint, and scale through simplicity. He explains how local expertise, consistent messaging, and frictionless systems create brands that customers remember and recommend. Sooy discusses the StoryBrand framework, emphasizing the customer as the hero, and outlines a seven-step process—identifying the customer's problem, presenting a solution, and defining success. He highlights the importance of clarity, alignment, relevance, and experience in branding, stressing the need for consistency across all touchpoints, including marketing and customer service.  Timestamps [00:00] From Story to Strategy [01:32] The Customer Is the Hero [05:05] Defining the Ideal Client Avatar [07:23] The PASS Framework for Messaging [12:47] Ensuring Consistency in Conversions [17:01] Training CSRs for Alignment [18:26] The CARE Framework Explained [26:19] Building Frictionless User Experiences [32:43] Aligning Vendors with Company Vision [38:33] Standing Out Through Local Expertise [43:33] Delivering Premium Customer Experience [48:03] Tracking Sanity Metrics vs Vanity Metrics [51:00] Significance Over Success  Key Quotes “The customer is the hero, and your brand is the guide.” “Clarity builds confidence. Confusion kills conversion.” “Alignment means everyone tells the same story—marketing, sales, and customer service.” “The sale is a sample of the service. Every touchpoint matters.” “Significance over success—that's what it means to be better than rich.” Key Takeaways Clarify your message so customers instantly know who you help and how. Align every team and vendor around one consistent brand story. Focus on relevance—speak like a trusted local expert, not a faceless company. Deliver an experience that's frictionless, fast, and personal.  Links Mentioned Blue Collar Branding by Brian Sooy: https://www.amazon.com/Blue-Collar-Branding-Field-Proven-Framework-ebook/dp/B0F91PMS6ZGorjanc Home Services: https://www.gorjanc.com/Aespire: https://www.aespire.com/Connect with Brian on LinkedIn: https://www.linkedin.com/in/briansooy

In a world flooded with low-quality AI content, this episode delivers a powerful truth: AI will not replace you, but someone who knows how to blend authentic story, message, and originality with AI absolutely can. Jason breaks down the major shifts shaping 2024 and 2025, from the rise of performance longevity and biohacking in health, to AI-driven storytelling and distribution in wealth, to the growing need for real community in happiness. This episode offers a practical roadmap to stand out in a crowded digital landscape while staying rooted in authenticity.   "If you know how to control the message and the distribution using AI as a tool, and you can merge your story, your brand message, into the AI tools I'm telling you, you are going to dominate for the foreseeable future."   Key highlights: AI will not replace coaches and service providers, but those who combine their authentic message with AI will outperform those who rely on AI alone. Authenticity is becoming the new currency, surpassing attention as the most valuable driver of connection and conversion in marketing. Market sophistication is rising quickly, and businesses that fail to evolve their messaging and positioning will get lost in a sea of lookalike content. Health and wellness trends are shifting toward performance and longevity, with growing interest in peptides, wearables, recovery tech, and biohacking. Community and connection are emerging as major "booms" because people crave belonging, which increases retention, results, and business profitability. A unique brand message and big idea are essential, since generic messaging and AI-written content make brands feel commoditized and interchangeable. The GPT Sandwich method (10-80-10) helps creators maintain their true voice, where AI supports brainstorming, drafting, and refining, but the creator's unique tone, depth, and story remain at the center.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

This holiday season, ditch the tired “burn off the pie” message.In this episode of The Optimal Aging Podcast, Jay Croft shares seven high-impact messaging strategies for gym owners, trainers, and health coaches who serve the 50+ population. You'll learn how to communicate with compassion—not guilt—while keeping your clients engaged and consistent through the holidays.From practical travel workout tips to mindful eating reminders and ways to foster deeper community, this episode is a complete framework for turning holiday chaos into authentic connection and retention.What You'll Learn:How to replace fear-based fitness messaging with hope and encouragementWhy older adults ignore shame-based calls to actionReal-world tactics to keep clients active during travelHow to highlight community and member wins to build your brandTimestamps:00:00 – The holiday fitness guilt trip: why it doesn't work01:00 – People over 50 want support, not shame02:00 – Reflection, connection & gratitude as holiday fitness themes03:00 – Strategy 1: Reframe messaging with positive reinforcement04:00 – Using gratitude and consistency as motivators05:00 – Strategy 2: Promote meaningful self-care (not spa fluff)06:00 – Strategy 3: Smart travel fitness tips for staying active08:00 – Gear to pack + travel-friendly routines09:00 – Strategy 4: Mindful eating without restriction10:00 – Nutrition swaps, healthy recipes & realistic advice11:00 – Strategy 5: Stay visible with social + event content12:00 – Showcase member fun to boost retention and reach13:00 – Strategy 6: Holiday gift ideas + pre-sales that convert14:00 – Promote habits, not resolutions15:00 – Strategy 7: Build connection to build your business16:00 – Final thoughts + where to get more support

VIP Coaching Program (currently 50% off, LIMITED TIME ONLY) - http://kyil-extra.com/coaching00:00 His achievements!01:13 Seeing 8 girls in 8 weeks04:10 What was life like as a virgin?10:18 Sleeping with 12 women as a virgin15:08 "If she hates my honesty, I'll go talk to more girls"18:12 Getting rid of limiting beliefs21:52 Masculinity & bedroom confidence27:18 Messaging girls "I want to go down on you"32:49 What are you OFFERING women?36:48 His message for any virgin guys38:29 Building a profitable business in 6 weeks!41:09 Starting a business yourself50:21 Dealing with rejection53:17 Advice for his younger self54:53 Where would he be without coaching?

Anna Bicker, heise-online-Chefredakteur Dr. Volker Zota und Malte Kirchner sprechen in dieser Ausgabe der #heiseshow unter anderem über folgende Themen: - Gar nicht himmlisch: Was lehrt uns der Cloudflare-Ausfall? – Ein Cloudflare-Ausfall hat zahlreiche Websites und Dienste lahmgelegt. Wie abhängig ist das Internet von einzelnen Infrastrukturanbietern? Welche Konsequenzen hat diese Zentralisierung für die digitale Souveränität? Und welche Lehren sollten Unternehmen und Politik aus solchen Vorfällen ziehen? - Schlechte Nachrichten: Forscher entdecken offene WhatsApp-Metadaten – Sicherheitsforscher konnten auf Metadaten von 3,5 Milliarden WhatsApp-Konten zugreifen. Wie konnte es zu dieser massiven Datenpanne kommen? Welche Informationen waren konkret einsehbar und welche Risiken ergeben sich daraus? Und wie reagiert Meta auf diese Enthüllungen? - Wirklich souverän? Rückblick auf den Digitalgipfel – Bundeskanzler Friedrich Merz und Frankreichs Präsident Emmanuel Macron haben beim Digitalgipfel den Schulterschluss geprobt. Welche konkreten Schritte zur digitalen Souveränität wurden beschlossen? Kann Europa tatsächlich unabhängiger von US-Tech-Konzernen werden? Und was bedeutet die deutsch-französische Zusammenarbeit für die digitale Zukunft Europas? Außerdem wieder mit dabei: ein Nerd-Geburtstag, das WTF der Woche und knifflige Quizfragen.

The guys discuss MSU's place in the potential Big Ten private equity deal.

Josh Justice, CEO of Peerly, highlights the new Video in Motion technology, an evolution of their previous HD video texting service. This next-generation tool allows for sending 4K high-resolution video to voters' phones via text message, bypassing the limitations of MMS protocols. This is a direct-to-voter messaging model that Josh argues is superior to traditional OTT and CTV advertising because it delivers a measurable interactive experience directly to voters. Josh and I talk about: The integration of AI for video captions and thumbnails using AMP AI to handle replies that text campaigns generate The benefits of delivering messages directly to a voter's phone versus paid advertising The value of the robust real-time metrics tracking 64 different points of engagement Need for campaigns to take a mobile-first strategy to meet voters where they are in motion and not just sitting in front of a screen #Peerly #VideoInMotion #CampaignTech #PoliticalInnovation #DigitalOutreach #VoterEngagement #MobileStategy Peerly.com    

The Epstein boomerang hits Democrats while Trump closes a trillion-dollar Saudi deal. Jim Talent on F-35s, Abraham Accords, and the urgent economic messaging Republicans are missing.Watch this episode here. (00:00) - Part I (04:13) - The Epstein Files (16:07) - Government Reopening and Political Spectacle (25:47) - Middle East Foreign Policy (37:00) - Economic Discussion and Strategy (40:00) - Part II

In this episode of OnBase, Paul Gibson talks with Tejal Patel about why ABM often falls short in large enterprises and how companies can fix it. Tejal shares how her B2C background shaped her customer-centric approach and explains the key issues she sees inside big tech—misalignment, data quality gaps, siloed teams, and overreliance on ABM as a standalone strategy.She contrasts this with the agility of smaller organizations and outlines practical ways to improve targeting, use intent data, strengthen sales–marketing alignment, and unify brand and demand. This conversation offers clear, actionable advice for anyone trying to make ABM work at scale.Key TakeawaysABM is a tactic, not a standalone strategyTejal argues that ABM only works when paired with brand, awareness, nurture, and customer-centric messaging. Without broader demand creation, ABM becomes narrow and ineffective.Sales and marketing alignment remains the biggest barrierLarge enterprises struggle with global vs. regional disconnects, mismatched KPIs, and long internal approval cycles, slowing execution and creating misfire between strategy and action. Smaller companies excel because they have fewer layers, faster decision-making, and shared prioritization.Data quality is the silent killer of ABMMessy CRM data, fragmented systems, mismatched account naming, and inconsistent scoring models undermine targeting, personalization, and sales handoff. Clean data and agreed lead quality criteria must come first.Intent data only works when paired with first-party signalsGreat ABM prioritizes first-party data, then layers on external intent. Messaging should be mapped to where accounts are in their journey, not just industry segmentation. Audience clusters can be built based on behaviors, not just firmographics.Brand and demand must run in parallelBrand builds trust with the 90% who aren't yet buying; demand captures the 10% who are. Both motions must reinforce each other with consistent messaging across all touchpoints, internal and external.Simplification accelerates performanceTejal shares examples where hundreds of micro-campaigns were consolidated into fewer, audience-grouped programs, leading to clearer measurement, stronger engagement, and faster pipeline.AI will finally unlock true personalization at scale, but only with clean inputsAI can accelerate content, sales enablement, and buying-group messaging, but only when built on a foundation of strategy, quality data, and customer-centric principles. Otherwise, AI simply amplifies the noise.Quotes“Smaller companies succeed because they're aligned, agile, and closer to the spirit of ABM.”Tech recommendationsMiroChatGPTCanvaResource recommendationsThe Rundown AI newsletterLisa Adams (LinkedIn) – insights on AI and modern marketing org designHarvard Business ReviewShout-outsJuskiran Sond, Senior Global Digital ABM Marketing Manager at Riverbed TechnologySuyasha Kale, Senior Paid Social Advertising Manager - Global at TeamViewerBrett Rieser, EMEA & LATAM Growth Marketing, Senior Manager at Palo Alto NetworksAbout the GuestTejal Patel has 25+ years experience in marketing transformation, strategic planning, organisational design & change management. She has held senior leadership roles at Cisco, Microsoft & Nokia. She specializes in creating practical yet ambitious strategies that deliver tangible success. She is skilled at building and retaining high-performing teams. Known as a turnaround expert, Tejal combines strategic vision with hands-on execution and inspires a culture of collaboration and empowerment.⁠Connect with Tejal⁠.

In this episode from the archives (March 2022), we break down why consistent brand messaging isn't just “nice to have”—it's the backbone of every customer touchpoint you've got. From your first marketing impression to every call, chat, and DM, the message has to match.We dig into how each social platform has its own personality—and why posting regularly on TikTok, Twitter, and Facebook matters if you want to stay relevant. You'll hear why Wendy's nailed their brand voice on Twitter while other companies crashed and burned by trying to be funny when their brand wasn't built for it.We also talk about the danger of “set it and forget it” scheduling tools. Yes, Hootsuite saves time, but if you're not monitoring your replies in real time, you're missing the whole point of social. Engagement has to feel human, aligned with your brand, and consistent across the board.You'll learn how outdated scheduled posts can cause policy conflicts, how employee engagement can strengthen your message, and how your call center, dispatch, and frontline teams all play a role in reinforcing the same story.If you want a brand that feels solid, trustworthy, and unforgettable—your messaging has to stay tight everywhere your customers interact with you.Here's the LinkTree: https://linktr.ee/caffcx

Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you're not weaving in demand and trust first, you'll still struggle to make sales.  I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random DM popped up hours later saying, "Shut up and take my money." That moment flipped my world. It wasn't my pitch; it was my messaging, my relevancy triggers, and my ability to diagnose their exact problem. Today on the podcast, I'm pulling back the curtain on our new AI-powered messaging system by letting you in on Day 2 of our new Messaging Meets AI workshop. We've trained it on 15 years of our most successful launches and 3,000+ students so you can discover why sales actually start the second someone sees your ad—not when you pitch, build all three levels of trust (including trusting their own ability to win with you), teach powerful concepts with metaphors and stories that spark "I can do this", diagnose your audience's daily pain points so they're DMing you first, and use simple AI prompts to pull relevancy triggers and pre-empt objections. Ready to stop giving away free info and start creating real demand? Listen now and learn how to have people begging to buy—before you even open cart.  Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Two big things are happening in Washington today, and each involves a separate controversial figure. On Capitol Hill, the House is set to vote on closely watched legislation to release the files from the investigation into the late convicted sex offender Jeffrey Epstein. It is far from the first time Epstein has been at the center of activity on the Hill, but President Donald Trump's U-turn to encourage Republicans to vote for the release has taken much of the drama out. At the White House, Trump will welcome Saudi Crown Prince Mohammed bin Salman for the first time since the killing of Jamal Khashoggi. Playbook's Jack Blanchard and White House Bureau Chief Dasha Burns walk through what to expect, plus Trump's latest affordability pitch.

Two Chelseas jump on a mic and proceed to dismantle everything you thought you knew about sales, pricing, and running a business under capitalism.Chelsea Quint (aka The Business Whisperer) joins me for a conversation about the stuff most business coaches won't touch: how to price yourself without losing your soul, why that $5/hour VA in the Philippines isn't the flex you think it is, and what the hell was going on in 2020 when every coach had a money gun and used predatory tactics to sell.Themes from the episode:Black Friday rules: No bundling random shit, no fake price slashing, and for the love of GOD don't sell your TIMEThe sustainability test: Are you undercharging if YOU'RE paying the cost instead of your clients?Overcharging vs. the integrity gap — and why Boss Babe coaches charging $50K for vibes is a problemHow to be anti-capitalist while literally running a capitalist business The body knows: Using somatic pricing to find your resentment threshold and your "oh shit this feels unsafe" ceilingWhy talking about pain points isn't manipulative — it's human (when done right)The secret to feeling good about selling? Fall back in love with your offersConnect with Chelsea Quint: Instagram & Threads: @chelsea.quint Podcast: The Resonance Effect on Spotify and AppleWebsite: businesswhisperer.comWant her to de-influence your Black Friday purchases? Slide into her DMs—she's literally offering "Un-Black Friday" support to help you make regulated decisions instead of panic buys!Connect with Chelsea:

Nick and Jonathan react to Kenny Atkinson's messaging after the Cavs 118-106 win over the Bucks.

Today the house in congress votes on the release of the Epstein files. America seems to be having Epstein fatigue, so let's get this done. Who will vote how? Congressman Biggs chimes in. Affordability it the biggest issue in America, is the Trump administration doing enough to calm American concerns? Los Angeles is a complete mess, and the blame is square on the mayor and the state's governor. Plus, ballroom, will there be a female president, Oreos, and MickeyD's.

In today's episode we are diving into why your visibility strategy only works when your message is clear and speaks directly to what your audience is really thinking.  If you've been posting, showing up, and doing all the things but sales still feel unpredictable, this episode breaks down the clarity gap that is keeping your content from converting. This episode is for women entrepreneurs who want consistent sales, deeper connection with their audience, and visibility that actually works. See you inside of OMNI where we build visibility strategies that work harder than you do. https://omniqueens.com/ Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

Joyful Business Revolution Founder & CEO M. Shannon Hernandez shows that messaging is still at the heart of effectively connecting with your very human customers and prospects. She shares her fascinating journey from teaching 8th graders in Spanish Harlem to helping early stage companies scale through authentic storytelling. A drive for continuous learning is everything. "Your business, your company, your organization is only going to grow as far as you grow yourself." Purpose driven founders are rejecting that growth must be had at all costs. She sees a big hunger for transparency, integrity and ethical marketing that respects people's intelligence, energy and time. Less pain-point manipulation, more focus on excellence. "Do less, but do it better." And through it all, leaders need to embrace three strategic levers: Clarity, Kindness and Joy. This episode has been sponsored by Meter. Head to meter.com/marketimpact to learn more.

In today's episode we are diving into why your visibility strategy only works when your message is clear and speaks directly to what your audience is really thinking.  If you've been posting, showing up, and doing all the things but sales still feel unpredictable, this episode breaks down the clarity gap that is keeping your content from converting. This episode is for women entrepreneurs who want consistent sales, deeper connection with their audience, and visibility that actually works. See you inside of OMNI where we build visibility strategies that work harder than you do. https://omniqueens.com/ Join this FREE Telegram space, Broadcast... https://thevisibleceo.com/broadcastBROADCAST is for the human-first leader who refuses to be muted by algorithms, AI, or outdated strategies. You've got something to say, and it's time to say it like you mean it. If you are ready for me to shift your thinking on how you can create a business WITHOUT living on your phone - this is the space to be!OMNI is my full visibility system built for CEOs who want to grow online without living on their phone. If you're ready to be truly seen, more strategic, and unmistakably in demand, head to check out OMNI at www.omniqueens.com Take the FREE Quiz to find out how visible you really are at www.thevisibleceo.com/quiz https://www.instagram.com/itscrissyconner/https://www.tiktok.com/@crissyconnerhttps://www.facebook.com/crissyconnerhttps://www.youtube.com/c/crissyconnerhttps://www.linkedin.com/in/crissyconner/

In this episode, Kendra is digging into the small—yet powerful—messaging shifts that instantly change how your offer lands with potential clients.If you've ever had someone say “I'll think about it…” and then disappear, or if you know your program is incredible but struggle to communicate its value, this is your episode.In this episode you'll learn:

Podcast interview marketing is one of the fastest ways for health coaches to grow authority, expand reach, and attract right-fit clients—without living on social media. Strategist Chloe Williamson from Interview Valet explains how to guest on the right shows, borrow trust from vetted hosts, repurpose long-form interviews into evergreen content, and build a campaign aligned to your goals (education, client acquisition, or authority). What You'll Learn Why podcast guesting often outperforms hosting for lead generation and credibility How to pick shows strategically (audience fit, titles/descriptions, host style, discoverability) Research that matters: demographics, geography, trends, and topic data Chloe uses Messaging that converts: overcoming "bragging" reluctance, positioning, and clear offers Evergreen content playbook: turn one 45-minute interview into emails, reels, blogs, ads, and talks Busting the "saturation" myth in health and wellness Guesting without social media: leverage email/newsletters and communities Post-interview promotion that actually moves the needle (and what to ask the host) Setting realistic goals and reverse-engineering your guesting plan Key Topics & Flow Chloe's origin story and why guesting resonates in health & wellness Borrowed trust: how vetted hosts pre-warm their audiences Strategy vs. spaghetti: choosing shows, not just chasing downloads How to talk about yourself without feeling "braggy" Guesting > hosting for client leads (while both can coexist) Evergreen repurposing: interviews → emails, reels, blogs, talks, ads Seasons, replays, and keeping your feed ranking and discoverable "Niche down + niche out": expanding beyond a too-tiny avatar Defeating the oversaturation myth: everyone needs health Next steps: goal setting, outreach, prep, and post-show promotion   Action Steps for Health Coaches Set your primary goal: education/authority, client acquisition, or content creation. Build a show shortlist: audience fit, guest-friendly titles/descriptions, searchable show notes. Develop talk tracks: 3 core stories, 3 actionable tips, 1 clear call-to-action. Pitch with proof: outcomes, case examples, and a tailored angle for each host. Repurpose immediately: pull 5–10 clips/quotes, 1 newsletter, 1 blog, and 3 reels from each interview.   About Chloe Williamson Chloe Williamson is a strategist at Interview Valet, a white-glove podcast interview marketing agency. She partners with health and wellness professionals—physicians, clinicians, and health coaches—to design data-driven guesting campaigns that grow authority, expand audience reach, and generate qualified leads. If you enjoyed this episode, rate and review on Apple Podcasts—it helps us book stellar guests like Chloe. Share this episode with a fellow coach who's ready to start guesting strategically.

Patient messaging has become more common across health systems, but few use it in a way that truly supports better health outcomes. Northwestern Medicine's Smart Outreach for Better Health is taking patient communication a step further by using automation to identify specific populations and send personalized clinically relevant messages. Our host Myesha Williams and Northwestern's Program Manager Dharmesh Patel share how this initiative bridges care gaps, boosts follow up rates and helps patients stay engaged in their own care.   Guest speaker: Dharamesh Patel Program Manager, Quality and Patient Safety Northwestern Medicine    Host: Myesha Williams SN, RN Fellow, Performance Improvement Programs Vizient   Show notes: [00:56] – Overview of the Better Health initiative and how patient messaging was deployed [01:53] – Collaboration between data and quality leaders that launched automated patient outreach [03:17] – Implementing a systemwide strategy to enhance outreach and care coordination [04:19] – Timing messages to reach patients when they're most likely to respond [06:32] – Role of patient and family advisors in driving success and credibility [07:40] – How the team increased follow-through rates, engaging 13% of patients [09:12] – Tackling challenges and leveraging EMR analyst expertise [09:54] – Addressing time constraints as a key project barrier   Links | Resources: Contacting Knowledge on the Go: picollaboratives@vizientinc.com   Subscribe Today! Apple Podcasts Spotify YouTube Android RSS Feed  

What if your best copy didn't come from your head—but from your hips, your heart, or your hilarious inner weirdo? In this playful and powerful conversation, I'm joined by my longtime friend, mentor, and colleague Carly Raemer to talk about writing from the body, not just the brain. Carly is a copywriter, energy worker, and mystic strategist with a gift for saying the thing your audience didn't know they needed to hear—right from the center of their lived experience. In this episode, she reveals how she tunes into the energetic field of her clients, writes through their hands and eyes, and uses body-based awareness to create copy that's funny, felt, and wildly effective. Whether you're drowning in your own overthinking or stuck staring at a blank screen, this episode offers a new way in. A way that starts in your body, not a headline formula. A way that trusts your truth more than any algorithm. Inside this episode: Why writing from your head alone leads to numb, "off" copy The energetic practice Carly uses to attune to her audience How she speaks to the felt experience of her readers, not just their pain points A real-time somatic exploration of how your belly, heart, and throat each "speak" differently The role of humor, desire, and even erotica in finding your true voice What to do when your business writing feels flat, formulaic, or like it's missing you This episode is a masterclass in writing honest, embodied copy—and it's also a reminder that you're not broken if writing feels hard. You might just be trying to write from the wrong part of yourself. Resources + Links: Follow Carly on Instagram: @carly.raemer Take the Force of Nature Quiz: forceofnaturequiz.com Learn more about Business By Nature and future offerings: businessbynature.com

The Trump administration seems to be on the back foot after a series of critical messaging errors from both the president and his lieutenants. From housing prices to H-1B visas and naturalization, it seems like the White House has had difficulty communicating with the base. Bog Beef and Maarek of the "Good Ol Boyz Podcast" join me to discuss.  Follow on: Apple: https://podcasts.apple.com/us/podcast/the-auron-macintyre-show/id1657770114 Spotify: https://open.spotify.com/show/3S6z4LBs8Fi7COupy7YYuM?si=4d9662cb34d148af Substack: https://auronmacintyre.substack.com/ Twitter: https://twitter.com/AuronMacintyre Gab: https://gab.com/AuronMacIntyre YouTube:https://www.youtube.com/c/AuronMacIntyre Rumble: https://rumble.com/c/c-390155 Odysee: https://odysee.com/@AuronMacIntyre:f Instagram: https://www.instagram.com/auronmacintyre/ Today's sponsors: Visit : https://www.christiancollegeguide.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Giants Interim Head Coach, Mike Kafka, discusses what the Green Bay Packers present in this matchup, talks about his messaging to the team this week, and chats about what his plan is in his new leadership role. :00 - Messaging to the team 3:55 - Tim Kelly as Offensive Coordinator 5:45 - Jameis Winston as the starter 10:30 - Lessons from Andy Reid 11:50 - Leading this staffSee omnystudio.com/listener for privacy information.

Jerry Jones spoke on Schotty's Message to the players, Pete Carroll has struggled this season and more.

Join Maha and Ian as they review some of the craziest viral Airbnb and travel experiences.https://linktr.ee/onceuponabnb Connect with Once Upon A Bnb:Follow Us On All Socials:http://instagram.com/onceuponabnb   http://facebook.com/onceuponabnb http://tiktok.com/@onceuponabnbshowhttp://twitter.com/onceuponabnb Follow Your Favorite Hosts:Maha http://instagram.com/maha_f_babyIan http://instagram.com/gradyesqThis show is powered by @BlankitMedia and is available on all streaming platforms.

“We're building for an agile future — one where messaging channels can finally talk to each other.” — Ariel Reid, VP of Customer Experience, GCH Technologies In this Technology Reseller News podcast, Doug Green, Publisher of TR Publications, speaks with Ariel Reid, Vice President of Customer Experience at GCH Technologies, about the company's mission to modernize the wireless messaging and voice ecosystem. Although GCH Technologies is a young company, its team brings over 50 years of combined telecom experience — spanning carriers, aggregators, enterprises, and CPaaS providers. Reid explains that GCH's role as a vendor-neutral platform allows it to help participants across the wireless ecosystem operate more efficiently, transparently, and securely. Reid discussed how messaging infrastructure has evolved into a fragmented patchwork of channels — including SMS, RCS, toll-free messaging, and branded calling — each governed by separate technologies, onboarding rules, and compliance frameworks. “These silos, while well-intentioned, have made it easier for threat actors to exploit gaps between channels,” she noted. GCH's mission is to unify and simplify communication across these environments while preserving flexibility for carriers and enterprises. AI plays a pivotal role in this modernization effort. Reid emphasized that while AI introduces new risks, it also strengthens defense. “For every mousetrap we build, bad actors are building one too — but AI helps us move just as fast, flagging anomalies and onboarding legitimate actors more efficiently,” she explained. A major milestone for GCH arrives January 1, 2026, when the company assumes responsibility for managing the U.S. Short Code Registry in partnership with the CTIA. This transition represents a significant modernization effort for the messaging industry. “We're ensuring continuity while introducing a more modular, data-driven, and future-ready platform,” Reid said. The initiative will centralize information, improve security, and create new opportunities for data-driven collaboration across the ecosystem. For information about the short code registry transition and GCH's modernization initiatives, visit gchtech.com or usshortcodetransition.com. Software Mind Telco Days 2025: On-demand online conference Engaging Customers, Harnessing Data

Meet Veronica, the dedicated teacher and guiding force, alongside Alice, the passionate Senior at Atlanta International School (AIS) and Co-President of AIS Against Human Trafficking. AIS Against Human Trafficking is a dynamic, student-led initiative dedicated to raising awareness and mobilizing action against human trafficking through education, powerful storytelling, and global partnerships. This story represents the heart-wired generation students who are actively using their empathy and digital fluency to drive monumental societal change

The shutdown reveals GOP cruelty, Arnie Arnesen tackles Democratic messaging, and Mamdani's moral economics win hearts nationwide in this bold Politics Done Right episode.Subscribe to our Newsletter:https://politicsdoneright.com/newsletterPurchase our Books: As I See It: https://amzn.to/3XpvW5o How To Make AmericaUtopia: https://amzn.to/3VKVFnG It's Worth It: https://amzn.to/3VFByXP Lose Weight And BeFit Now: https://amzn.to/3xiQK3K Tribulations of anAfro-Latino Caribbean man: https://amzn.to/4c09rbE

Most gym owners believe they're selling a workout, but what clients are really buying is a solution to their problems.Welcome to Gym Marketing Made Simple, the show that helps boutique gym owners attract more clients, strengthen retention, and streamline their marketing without the confusion of complicated strategies.Episode HighlightsThis episode explores how clearly defining a client avatar can transform a gym's marketing results. Blake Ruff explains why many gym owners miss the mark by promoting “community” rather than focusing on the real reasons clients join. From identifying client pain points to crafting messages that resonate, they break down how clarity in communication drives growth.Episode OutlineMost gyms fail to align their marketing with what clients actually care about.A clear client avatar helps shape content, offers, and messaging that attract the right members.People join for specific goals, like losing weight or improving performance, not for the community alone.Consistency in messaging positions the gym as the guide, not the hero.Community keeps members long-term, but solving problems is what gets them in the door.Every piece of marketing should directly relate to how the gym solves its clients' top three to five problems.Gyms with simple, consistent messaging convert better than those trying to appeal to everyone.Episode Chapters00:00 Intro00:37 Understanding Your Client Avatar02:32 Identifying Client Needs and Problems04:08 Creating Compelling Marketing Messages06:17 The Role of Community and Culture06:56 Three Key Questions for Effective MarketingCall to ActionIf this episode helped clarify how to connect your message to your clients' real needs, follow the show and share it with another gym owner who could use some clarity in their marketing.Supporting Information

A report suggests that a de facto partition of Gaza is increasingly likely, Thailand suspends a Trump administration-brokered Cambodia peace deal, Hannibal Gaddafi is released on a $900,000 bail, China is reportedly targeting the U.S. military with rare Earth export curbs, A new “TRUMP” party launches in Belgium, Senator Elizabeth Warren seeks a probe of U.S. agencies' partisan shutdown messages, SoftBank sells its entire Nvidia stake for $5.8 billion, The International Olympic Committee considers a blanket ban on trans women in the Olympics, Canada loses its measles-free status after 27 Years, and a study claims that speaking multiple languages is associated with slower aging.

Fundraising can feel like walking through mist—messages blur, instincts wobble, and urgency crowds out intention. In this energizing conversation, we welcome returning favorite Micah James (team lead and coach at Bloomerang—and a bride-to-be!) to name the haze and show practical ways through it. Micah calls today's moment “muddy and foggy” because donors face nonstop alerts, shifting giving channels, and rising skepticism about how funds are used. Organizations feel it too: higher costs, greater need, and inboxes stuffed with appeals that all sound the same.So what cuts through? First, stop centering money and recenter mission. As Micah says, “We don't want to give to budgets…we want to give to people, to mission, and to impact.” Translate dollars into outcomes. “There's nothing wrong with saying we're raising $3,000 because it will feed 300 families”—pair the cost with the change. Then make it personal. Tell one vivid story (Stacy, Jim, or Larry), not vague totals. Shift language so the donor becomes the hero; use “you” as often as “we.” That mental switch alone sharpens your message and steadies your strategy.Micah urges radical transparency to build trust. Be clear about what it takes to serve and honest when you're not top-of-mind in the community. Share the real work and the real budget picture without panic language. Invite support in many forms—gifts, volunteer hours, or simple acts of advocacy—and keep communicating the difference each supporter makes.A big unlock is specificity. Use your database tools to reference the donor's last gift and show what it accomplished. Celebrate recurring givers and ask for modest step-ups (from $10 to $15, from $47 to $60). Those small upgrades flatten chaotic cash-flow lines and reduce the pressure that pushes teams into constant alarm. Micah reminds us that the often-forgotten “middle” donors—already engaged, steady in capacity—can become the backbone of predictable revenue when you know them well and speak to what they care about.Bottom line: name the fog, then choose clarity. Tell one true story. Make the donor the protagonist. Map dollars to outcomes. Share the journey openly. When you do, the sun breaks through—and sustainable generosity follows. 00:00:00 Welcome and Micah's joyful news 00:03:06 Defining the fundraising fog today 00:07:14 Why budget-gap appeals miss the mark 00:10:04 Pairing dollars with outcomes that matter 00:11:49 Personalization and showing specific impact 00:13:50 Radical transparency to build trust 00:17:44 One story and donor-as-hero language 00:20:29 Using data and merge fields smartly 00:24:07 Middle donors and recurring upgrades 00:26:26 Escaping crisis mode with steady revenue Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Ever wonder what happens inside our masterminds? In this episode, Chris and I share the questions from members in both our MCM and Elite Entrepreneur Mastermind and the exact answers we gave. We talk about how to know if you're using your “rebuild” season wisely, finding the right words to describe what you do, and handling the “I can't afford it” objection during sales. Plus, we're celebrating the launch of Glōci's new Glow & Debloat flavors (they're seriously next-level!) Remember, growth happens when you ask better questions and surround yourself with people who have the answers. Check out our Sponsors: SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout. Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree Headway - the #1 daily growth app that delivers key insights from the world's best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to  makeheadway.com/happy. HIGHLIGHTS The new Glōci Glow & Debloat flavors are officially out! How to know if your “behind-the-scenes” season is productive or procrastination. The golden rule for copy that converts. How to craft a one-sentence answer that makes people instantly get what you do. The biggest mistake coaches and service providers make when describing their offers. Why stacking value matters more than lowering your price. RESOURCES Try the new Glōci Glow & Debloat flavors HERE Apply for our Elite Entrepreneur Mastermind HERE Get on the waitlist for MCM Mastermind HERE Join the Audacity Challenge HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Chris: @chriswharder

Are you still hand-crafting every email, ad, and social post? I was, too, until our in-house AI beat me at my own game. Last week I ran a blind test, feeding our AI and my own brain the same ad prompts. I thought I'd crush it. Guess what? AI cut our cost-per-lead in half and I was left eating its digital dust. It blew my mind because I used to hate AI. Now I'm hooked. Today on the podcast I'm sharing recordings from our brand-new "Messaging Meets AI" workshop. You'll learn exactly how we built AI to leverage relevancy triggers that stop the scroll, write ads delivering $7–$9 leads instead of $15–$20, craft three content types that explode engagement, produce high-converting copy, and insert mid-video calls-to-action that drive follows. If you've been experimenting with AI—or completely avoiding it—this episode will transform how you create (and sell with) content.  Tune in now to find out what happens when you combine proven messaging formulas with trained AI. It's time to let the bots do the heavy lifting. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

If you're wondering how to stay relevant and write content that actually connects in the AI era—we need to talk about what's really working in 2026.In this episode, I'm breaking down the top 3 copywriting trends I'm seeing that are reshaping the way heart-centered entrepreneurs market and message their offers. These predictions are grounded in what's already shifting across my clients, peers, and my own business.What We Cover:The 3 shifts you need to know NOW for success in 2026 (and beyond)Why “human vs. AI” is the wrong question—and what matters moreHow to write for AI search and for real peopleWhat support clients want (what's working NOW)Future-proofing your content so it still converts a year from now➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/2026-copywriting-trendsHave a question about digital marketing, messaging, or copywriting? Get YOUR questions answered on the show! Submit here → https://forms.gle/9rPT7dtAKQCErzUg6FREE RESOURCE: Copy not converting? Increase your conversion rate in 30-mins or less with my free Messaging & Positioning Audit.CONNECT WITH MEGAN:Join My Inbox Community → www.megankachigan.com/emailWebsite → www.megankachigan.comLinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/Threads → https://www.threads.net/@megankachiganInstagram → https://www.instagram.com/megankachigan/Join Copy Clarity Club to be confident your copy will convert with weekly feedback and support.

I spoke with Arnie Arnesen of Attitudes on Democratic messaging. Elizabeth Cocina offers resources and prescient advice on engaging Immigration and ICE.Subscribe to our Newsletter:https://politicsdoneright.com/newsletterPurchase our Books: As I See It: https://amzn.to/3XpvW5o How To Make AmericaUtopia: https://amzn.to/3VKVFnG It's Worth It: https://amzn.to/3VFByXP Lose Weight And BeFit Now: https://amzn.to/3xiQK3K Tribulations of anAfro-Latino Caribbean man: https://amzn.to/4c09rbE

Thank you P. J. Schuster, LadyHistorian, D Witham, Jane B In NC

Thank you Susan Jagoda, Marg KJ, Noelani, Uju M., Judy, and many others for tuning into my live video! Join me for my next live video in the app.* Why This Progressive Now Backs Ending the Shutdown to Protect America's Vulnerable: This progressive explains why ending the shutdown is moral and strategic, exposing GOP cruelty toward the poor. [More]* A talk with the Atti… To hear more, visit egberto.substack.com

Democrats are celebrating a collection of election wins across the country this week. Messaging around affordability and the cost of living scored big wins for the party in the Virginia and New Jersey governor's races, as well as mayoral races in several major cities. Will a successful off year help the party smooth over its internal disagreements heading into next year's midterms?California passed Proposition 50, a proverbial counter punch to redistricting efforts in Texas and other red states. The state's governor, Gavin Newsom, says the legislation is a temporary fix to the campaign by President Donald Trump to create more congressional seats for conservatives. Democrats promise to be the “adults in the room,” but can they deliver?Can voters really exert their power if the two major parties control the candidates they have to choose from? KCRW discusses one potential solution to the political Coke vs. Pepsi problem.

President Trump celebrates falling Thanksgiving meal costs and egg prices while pushing Senate Republicans to nuke the filibuster for swift legislative action. Democrats float a government reopening deal tied to Obamacare subsidies, facing internal pushback. Aaron warns of overly optimistic messaging amid stagnant micro-level recovery, plus updates on a foiled Halloween terror plot and Zohran Mamdani's NYC mayoral win signaling youth economic distress.   Trump economy, government shutdown, filibuster, Ted Cruz, Scott Bessent, Zoran Mamdani, Halloween terror plot, tariffs Supreme Court

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Schenta D. Randolph.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Schenta D. Randolph.