Podcasts about messaging

After a relatively quiet weekend of official communications regarding the war in Iran, the Trump administration ramped up its messaging machine on Monday. President Donald Trump, VP JD Vance and top military leaders all delivered public remarks on the operation, signaling a new front in the White House's efforts to shape the narrative. Playbook's Jack Blanchard and White House Bureau Chief Dasha Burns discuss the mix of messaging out of the administration. Plus, it's Election Day in Texas.

Most businesses don't have a marketing problem. They have a clarity problem. In this episode, I sit down with Tori Humphreys of Cumberland Marketing to talk about why so many companies struggle to explain what makes them different. We dive into why logos aren't brands, why “on time and under budget” isn't differentiation, and why it feels illegal to pause long enough to get clear. If you've ever thrown money at a new website, business card, or ad campaign hoping it would fix your growth… this conversation will hit home. Clarity drives confidence. Confidence drives messaging. Messaging drives revenue. Let's talk about how to slow down long enough to get it right. ----- Frustrated with your government contracting journey? Join our group coaching community here: federal-access.com/gamechangers Grab my #1 bestselling book, "I'm New to Government Contracting. Where Should I Start?" Here: https://amzn.to/4hHLPeE Book a call with me here: https://calendly.com/michaellejeune/govconstrategysession

Google Ads Text Guidelines Are Now Universal & More Digital Marketing News | Ep. 422This week on Marketing O'Clock: Google Ads announced that it's expanding its beta to make text guidelines universal. Also, as ChatGPT's ad rollout continues, trigger patterns are emerging and highlighting what is really bringing in commercial intent.Visit us at - https://marketingoclock.com/

President Donald Trump's State of the Union address served as both a victory lap and a messaging blueprint for Republicans heading into the midterm elections. POLITICO's Zack Colman and Scott Waldman unpack what the Trump emphasized, what he left out and whether energy is shaping up to be a defining issue for voters this November. Scott Waldman is the White House reporter for POLITICO. Zack Colman covers climate change for POLITICO.  Stefan Todorovic is the video producer of POLITICO Energy. Nirmal Mulaikal is the co-host and executive producer of POLITICO Energy.  Matt Daily is the energy editor for POLITICO. Cyril Zaneski is executive editor of POLITICO's E&E News. Debra Kahn is the editorial director for energy and environmental coverage at POLITICO. Our theme music is by Pran Bandi. Follow the show on Apple, Spotify, Youtube and Instagram. Follow POLITICO here:    ➤ X: https://x.com/politico/ ➤ Instagram:  / politico      ➤ Facebook:  / politico   For more reporting on energy and the environment, subscribe to Power Switch, our free evening newsletter: https://www.politico.com/power-switch And for even deeper coverage and analysis, read our Morning Energy newsletter by subscribing to POLITICO Pro: https://subscriber.politicopro.com/newsletter-archive/morning-energy Learn more about your ad choices. Visit megaphone.fm/adchoices

At the State of the Union, lawmakers were asked to stand for a simple principle: that the first duty of government is to protect American citizens. Many Democrats remained seated. When pressed afterward, Senate Majority Leader Chuck Schumer avoided saying Americans come first. Former Speaker Nancy Pelosi deflected with constitutional rhetoric. Meanwhile in New York, Alexandria Ocasio-Cortez promoted childcare access regardless of immigration status as property tax hikes sparked backlash from homeowners. At the federal level, former President Donald Trump announced a sweeping anti-fraud initiative led by Vice President JD Vance, with claims that government waste could total up to a trillion dollars annually. Tara connects the dots: political fear, base pressure, voter math, sanctuary city policy, and why this moment may be bigger than one speech.

Why do some coaches effortlessly enroll clients while more qualified ones struggle? This episode breaks down the Precision Influence Model—revealing how persuasive communication, not credentials, drives growth. By mastering what to say, how to say it, and how to deliver it with conviction, coaches can cut through noise, shift beliefs, and inspire action—much like powerful leaders throughout history, from cult figures to icons like Martin Luther King Jr.—but used ethically to serve and transform clients.   "Authenticity without influence is just noise in a crowded market."   What You'll Take Away: Influence beats credentials – People don't enroll because you're the most experienced; they enroll because your communication makes them feel understood and confident you can help them move forward. Messaging matters most – When you clearly articulate your ideal client's pain, desires, and limiting beliefs better than they can themselves, you create instant trust and belief shifts. Written words sell 24/7 – Your copy, content, and headlines act like a nonstop salesperson, converting strangers into leads and clients even when you're offline. Delivery builds trust – The same words can fail or succeed depending on how they're spoken; confidence, tonality, and presence determine whether people believe you. Authenticity needs strategy – Being authentic is expected, but without intentional influence, your message gets lost in the noise instead of reaching the people who need it most.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

CNN's team of political analysts discuss President Donald Trump's State of the Union address.  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Marc Cox speaks with White House Deputy Press Secretary Abigail Jackson about the State of the Union, highlighting President Trump's policy achievements, patriotic moments, and strategic messaging. Jackson details the preparation behind the address, emphasizing the president's focus on showcasing accomplishments, honoring Americans, and contrasting Democratic policies with practical examples. The discussion touches on voter ID, election integrity, and the administration's broader communication strategy, setting the stage for ongoing outreach and political messaging nationwide. Hashtags: #AbigailJackson #StateOfTheUnion #TrumpAdministration #MarcCox #WhiteHouse #Policy #VoterID #USPolitics #WashingtonDC

One Team One Fight.Rumble:https://rumble.com/c/ThePathForwardhttps://rumble.com/c/LTCStevenMurrayRSS:https://rss.com/podcasts/ltcstevenmurray/Locals:https://locals.com/thepathforward/feedHow to find me: @Ltc_steven_mur on Twitter @LTC Steven Murray on Telegram @LTC Steven Murray on Truth SocialSubstack https://substack.com/@thepathforward25https://preppedselfreliance.substack.com/How to find the RoundTable guysWestern Shooters:https://westernrifleshooters.blogspot.com/Bill Buppert Chasing Ghosts Podcasthttps://cgpodcast.substack.com/Joe Dolio tactical Wisdomtacitcal-wisdom.comhttps://www.amazon.com/stores/Joe-Dolio/author/B09K9MRDVP?ref=ap_rdr&shoppingPortalEnabled=true&ccs_id=210869d3-707c-40b0-ad6a-0d2016010342Matt Brackens Bookshttps://enemiesforeignanddomestic.com/Kris at Combat Studies Grouphttps://combatstudiesgroup.blogspot.com/?m=1

Producing a video for one of the most historic clubs in the country is one thing. Producing one that actually does it justice is another. In this episode, Ed sits down with StoryTeller's Creative Director Steve Mulholland to revisit the brand anthem video they produced for The Olympic Club in San Francisco. Three days of filming. Two very different locations. A club with more than a century of history. And a bar that was, by everyone's admission, set pretty high. Steve walks through how the project came together, from the planning decisions that shaped the shoot to the choices that made the final piece memorable. They talk about why messaging comes before cameras, what smart interview subject selection actually looks like, and how the first 15 seconds of a video can either earn a viewer's attention or lose it. Key Moments: 00:00 Introduction to the Olympic Club Video Project 02:57 The Scope and Planning of the Production 06:13 Crafting the Messaging and Storytelling 08:59 Interview Selection and Participant Dynamics 11:57 Cinematic Techniques and Visual Storytelling 18:57 The Role of Music in Video Production 28:07 Memorable Elements of the Olympic Club Video

Judy Dempsey of the Carnegie Endowment for International Peace and Thaddeus McCotter of American Greatnessdiscuss the upcoming State of the Union, questioning the administration's economic messaging and the looming societal disruptions caused by AI displacing white-collar workers. 4.1953

In this episode of the Elite Business Advice Podcast, Chris Moore shares how painting contractors can refine their marketing and sales messaging to better connect with homeowners and close more projects. Too many contractors use outdated language that talks about themselves instead of addressing real customer pain points like poor communication, lack of trust, and inconsistent follow-through. We walk through a simple four-step process: gathering customer feedback, crafting a clear tagline, identifying top homeowner frustrations, and how to position your services as the solution. You'll also learn exactly where to use this messaging to reach your customers and help connect emotionally with them.Looking for help in updating your messaging or connecting with your customers through your marketing and sales channels? Schedule a free business analysis meeting with us at www.elitebusinessadvisors.com!

What if I told you that 95% of the results in your business come from just 5% of your activities? And what if I told you that for most entrepreneurs, that 5% is the one thing they are actually avoiding or trying to outsource to a robot? Today, I'm talking all about messaging. I just wrapped up my  three-day Million Dollar Messaging workshop for our Next Level coaching clients, and the breakthroughs were so huge that I had to bring some of those "behind-closed-doors" strategies to the podcast. In this episode, I'm breaking down how messaging isn't just content, it's a strategic sequence designed to connect what your audience wants to what you actually sell. I reveal the million-dollar sentence that changes everything, a "Trojan Horse" technique for planting new beliefs, and so much more.  If you've been feeling like you're digging a pool with a shovel, it's time to put down the manual labor and start using the "earth mover" of your business. Let's go!  Want even more help with creating your million dollar messaging? My Conversion Cards, featuring the 54 most powerful language patterns and communication tools (all in one deck!) can be yours now for only $47 plus shipping at www.jameswedmore.com/cc47. As well, you can grab our brand-new Hooks, Headlines & Subject Lines for only an extra $37 while you are there!  If you haven't yet signed up for my free weekly newsletter for online experts, The Digital CEO Weekly, you can sign up now and get it delivered straight to your inbox every Monday morning at www.jameswedmore.com/newsletter.  Hey there, Digital CEO! If you're loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I've got something for you. Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you'll be the first to know when we open enrollment again (and trust me, you do not want to miss it!). Head to www.businessbydesign.net/ and join the waitlist today! Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore and @jenniwedmore. We'd love to hear what resonated with you the most from this episode and especially what you want covered in future ones!  In this episode you'll hear:  How to craft the core premise that makes your offer a "must-have" rather than a "nice-to-have" Why outsourcing your soul away to AI is a trap, and what it actually takes to build authority that lasts years The Curse of Coaching and the specific reason why focusing on the root cause of a problem is killing your sales How to bypass the conscious mind to shift your prospect's perspective - without them even realizing it My favorite linguistic tool for meeting your audience exactly where they are so they're ready to follow you where you want to take them For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/802 

Get free marketing videos from Donald Miller every week at: https://WeeklySoundbite.com/     You can have a great product and a smart marketing plan and still lose sales because your message starts in the wrong place. Big companies do it. Small businesses do it. They lead with features, backstory, and big ideas before customers even know why they should care. When that happens, people tune out. It's not that your product isn't good. It's that your message isn't clear fast enough. If customers are bouncing from your website or ignoring your ads, could it be that you're explaining too much before you've earned their attention?   In this episode, host Donald Miller shows why the order of your message matters more than you think. Using real business examples, he explains how one simple shift in wording can unlock growth and how starting in the wrong place can quietly stall it. You'll learn how to grab attention, build trust, and guide customers toward a decision without overwhelming them. If you want marketing that actually works, this episode will show you what to say first and what to say next.     Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com   Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&utm_campaign=&utm_term=cb&utm_content=SB_Framework   Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

How to Find Flip Deals for an Investor Buyer: MLS, FSBO, Wholesalers & LeadDeck TargetingWatch the full video replay here: https://youtu.be/n9g4HJ76yLsThe episode is a mastermind-style discussion sparked by Susan's question about how to find flip opportunities for an investor buyer. The group outlines strategies starting with MLS actives, then expanding to expired and canceled listings, emphasizing not to assume a seller's motivation and to "take your shot" because meaningful discounts can happen. They also suggest checking fixer-upper FSBOs and share an example where a seller dropped price significantly after being asked about a quick cash, as-is close. The conversation highlights that sellers' circumstances can change quickly and agents should facilitate and negotiate rather than project their own expectations. Additional options include sourcing deals through wholesalers and professional home buyers found in Facebook groups, InvestorLift, and off-market inventories, and building ongoing relationships because some wholesalers are strong at acquiring deals but weak at disposition. Using LeadDeck, the host demonstrates searching flipper targets (buyers/sellers of the same property within 12 months), recommends daily outreach, provides a simple phone script, and suggests questions about current inventory and buying interest. They recommend calling, texting, emailing, and direct mailing these lists with a personalized, property-specific question, while avoiding mentioning the buyer is a flipper to prevent assumptions and preserve flexibility to pivot to other buyer types. The episode ends with guidance on message semantics—several question variations work as long as the owner name and property address are personalized—and a brief discussion on optionally including the city without making the message look spammy.See how many leads are available in your zip code (and take a FREE test drive) at: https://LeadDeck.AI

What really happens at a swinger hotel takeover? People have a very specific picture in their head when they hear that phrase. Some of it's true… a lot of it isn't. In this episode we're taking you inside a real lifestyle hotel takeover and walking you through how these events actually unfold. We arrive at the hotel, the place is already buzzing, rooms are decorated, drinks are flowing, and within about five minutes Mrs. Sno is making plans with the guy staying next door. That plan escalates quickly. At one point Mr. Sno is standing on the balcony watching the beginning of it, and not long after that he's downstairs waiting for food delivery while his wife is still upstairs very much occupied. From there the night turns into exactly what swinger hotel takeovers are known for — room crawls, themed suites, spontaneous hallway flirting, and the strange reality that these lifestyle parties somehow feel both wild and weirdly normal at the same time. We also talk about the part most people outside the swinging lifestyle don't see: how couples communicate in these environments, why some connections happen instantly, and why others completely miss each other. If you've ever been curious about what a swinger hotel takeover is actually like from the inside, this episode is probably the most honest look we've given. Timestamps 00:00 – The text message that kicks off the story 02:00 – Why we've been a little quiet lately 03:40 – Walking into the takeover for the first time 06:30 – The vibe of these events and how they work 09:40 – Messaging the neighbor and the "warm-up" idea 14:30 – Why direct communication matters at these parties 20:00 – Setting up our mobile podcast gear 21:40 – The battery hunt begins 22:00 – "He's coming over." 23:00 – The warm-up encounter 27:00 – Watching from the balcony 28:30 – Waiting downstairs while the fun continues upstairs 31:45 – Reconnecting afterward 34:30 – Heading out to explore the party 35:00 – The room crawl begins 36:00 – Creative rooms, games, and meeting people 38:00 – The hallway tattoo moment 40:00 – When the party really fills up 43:00 – Exploring deeper into the takeover 46:00 – Checking out the play spaces 50:00 – How different couples approach the night 55:00 – Moments that almost turned into something more 1:00:00 – When the night gets more adventurous 1:05:00 – The question about recognizing who's who 1:10:00 – Communication lessons from the night 1:15:00 – Final thoughts about the takeover experience   PLEASE share your feedback and stories with us! Email Us: SnoMilf@yahoo.com Twitter (X): @SchedulingSin Join us on Discord: https://discord.gg/F4Wk558TaT https://schedulingsin.com IMPORTANT - Please read and respect our chat server rules before joining our Discord Chat Server. This service is completely free, there are many rooms to enjoy with fellow members of the swinging community. You MUST BE OVER 18 YEARS OLD TO JOIN THIS DISCORD SERVER. Our Discord chat is for social chat. it is not a pick up site or dating site.  

The panel starts out by discussing a major deal for Apple TV and what it could mean for their content ambitions. Chuck Joiner, David Ginsburg, Jeff Gamet, Jim Rea, Web Bixby, Brian Flanigan-Arthurs, Eric Bolden, Marty Jencius, Mark Fuccio, and Norbert Frassa debate encryption initiatives, comparing Signal and Messages security, including open source, metadata, and device safety considerations. The session wraps with commentary on the apparent abandonment of about 8K TVs due to cost, lack of content, and limited real-world viewing benefits.  This edition of MacVoices is brought to you by the MacVoices Dispatch, our weekly newsletter that keeps you up-to-date on any and all MacVoices-related information. Subscribe today and don't miss a thing. Show Notes: Chapters: 00:00 Introduction and show context 12:00 Discussion of Hollywood trends and feel-good films 24:00 Messaging security debate: Signal vs. iMessage 36:00 Rise of decentralized social platforms 48:00 Weekly tech coverage across related shows 54:00 Wrap-up and social media presence Links: Apple TV may have found its Game of Thrones https://www.applemust.com/apple-tv-may-have-found-its-game-of-thrones/ Electronic Frontier Foundation wants tech companies like Apple to ‘Encrypt It Already' https://appleworld.today/2026/01/electronic-frontier-foundation-wants-tech-companies-like-apple-to-encrypt-it-already Everybody Has Something To Hide by Guy Kawasaki https://amzn.to/4atZG7i The TV industry finally concedes that the future may not be in 8K https://arstechnica.com/gadgets/2026/01/lg-joins-the-rest-of-the-world-accepts-that-people-dont-want-8k-tvs/ Comcast keeps losing customers despite price guarantee and unlimited data https://arstechnica.com/tech-policy/2026/01/comcast-keeps-losing-customers-despite-price-guarantee-and-unlimited-data/ Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn, but prefers Bluesky. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Norbert Frassa is a technology “man about town”. Follow him on Twitter and see what he's up to. Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as a marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990's selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You can contact Mark through Twitter, LinkedIn, or on Mastodon. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession ‘firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Support: Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect: Web:      http://macvoices.com Twitter: http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices Mastodon:      https://mastodon.cloud/@chuckjoiner Facebook:      http://www.facebook.com/chuck.joiner MacVoices Page on Facebook:      http://www.facebook.com/macvoices/ MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice LinkedIn:      https://www.linkedin.com/in/chuckjoiner/ Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher: Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

The panel starts out by discussing a major deal for Apple TV and what it could mean for their content ambitions. Chuck Joiner, David Ginsburg, Jeff Gamet, Jim Rea, Web Bixby, Brian Flanigan-Arthurs, Eric Bolden, Marty Jencius, Mark Fuccio, and Norbert Frassa debate encryption initiatives, comparing Signal and Messages security, including open source, metadata, and device safety considerations. The session wraps with commentary on the apparent abandonment of about 8K TVs due to cost, lack of content, and limited real-world viewing benefits.  This edition of MacVoices is brought to you by the MacVoices Dispatch, our weekly newsletter that keeps you up-to-date on any and all MacVoices-related information. Subscribe today and don't miss a thing. Show Notes: Chapters: 00:00 Introduction and show context 12:00 Discussion of Hollywood trends and feel-good films 24:00 Messaging security debate: Signal vs. iMessage 36:00 Rise of decentralized social platforms 48:00 Weekly tech coverage across related shows 54:00 Wrap-up and social media presence Links: Apple TV may have found its Game of Thrones https://www.applemust.com/apple-tv-may-have-found-its-game-of-thrones/ Electronic Frontier Foundation wants tech companies like Apple to 'Encrypt It Already' https://appleworld.today/2026/01/electronic-frontier-foundation-wants-tech-companies-like-apple-to-encrypt-it-already Everybody Has Something To Hide by Guy Kawasaki https://amzn.to/4atZG7i The TV industry finally concedes that the future may not be in 8K https://arstechnica.com/gadgets/2026/01/lg-joins-the-rest-of-the-world-accepts-that-people-dont-want-8k-tvs/ Comcast keeps losing customers despite price guarantee and unlimited data https://arstechnica.com/tech-policy/2026/01/comcast-keeps-losing-customers-despite-price-guarantee-and-unlimited-data/ Guests: Web Bixby has been in the insurance business for 40 years and has been an Apple user for longer than that.You can catch up with him on Facebook, Twitter, and LinkedIn, but prefers Bluesky. Eric Bolden is into macOS, plants, sci-fi, food, and is a rural internet supporter. You can connect with him on Twitter, by email at embolden@mac.com, on Mastodon at @eabolden@techhub.social, on his blog, Trending At Work, and as co-host on The Vision ProFiles podcast. Brian Flanigan-Arthurs is an educator with a passion for providing results-driven, innovative learning strategies for all students, but particularly those who are at-risk. He is also a tech enthusiast who has a particular affinity for Apple since he first used the Apple IIGS as a student. You can contact Brian on twitter as @brian8944. He also recently opened a Mastodon account at @brian8944@mastodon.cloud. Norbert Frassa is a technology "man about town". Follow him on Twitter and see what he's up to. Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as a marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990's selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You can contact Mark through Twitter, LinkedIn, or on Mastodon. Jeff Gamet is a technology blogger, podcaster, author, and public speaker. Previously, he was The Mac Observer's Managing Editor, and the TextExpander Evangelist for Smile. He has presented at Macworld Expo, RSA Conference, several WordCamp events, along with many other conferences. You can find him on several podcasts such as The Mac Show, The Big Show, MacVoices, Mac OS Ken, This Week in iOS, and more. Jeff is easy to find on social media as @jgamet on Twitter and Instagram, jeffgamet on LinkedIn., @jgamet@mastodon.social on Mastodon, and on his YouTube Channel at YouTube.com/jgamet. David Ginsburg is the host of the weekly podcast In Touch With iOS where he discusses all things iOS, iPhone, iPad, Apple TV, Apple Watch, and related technologies. He is an IT professional supporting Mac, iOS and Windows users. Visit his YouTube channel at https://youtube.com/daveg65 and find and follow him on Twitter @daveg65 and on Mastodon at @daveg65@mastodon.cloud. Dr. Marty Jencius has been an Associate Professor of Counseling at Kent State University since 2000. He has over 120 publications in books, chapters, journal articles, and others, along with 200 podcasts related to counseling, counselor education, and faculty life. His technology interest led him to develop the counseling profession 'firsts,' including listservs, a web-based peer-reviewed journal, The Journal of Technology in Counseling, teaching and conferencing in virtual worlds as the founder of Counselor Education in Second Life, and podcast founder/producer of CounselorAudioSource.net and ThePodTalk.net. Currently, he produces a podcast about counseling and life questions, the Circular Firing Squad, and digital video interviews with legacies capturing the history of the counseling field. This is also co-host of The Vision ProFiles podcast. Generally, Marty is chasing the newest tech trends, which explains his interest in A.I. for teaching, research, and productivity. Marty is an active presenter and past president of the NorthEast Ohio Apple Corp (NEOAC). Jim Rea built his own computer from scratch in 1975, started programming in 1977, and has been an independent Mac developer continuously since 1984. He is the founder of ProVUE Development, and the author of Panorama X, ProVUE's ultra fast RAM based database software for the macOS platform. He's been a speaker at MacTech, MacWorld Expo and other industry conferences. Follow Jim at provue.com and via @provuejim@techhub.social on Mastodon. Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoices      Mastodon:      https://mastodon.cloud/@chuckjoiner      Facebook:      http://www.facebook.com/chuck.joiner      MacVoices Page on Facebook:      http://www.facebook.com/macvoices/      MacVoices Group on Facebook:      http://www.facebook.com/groups/macvoice      LinkedIn:      https://www.linkedin.com/in/chuckjoiner/      Instagram:      https://www.instagram.com/chuckjoiner/ Subscribe:      Audio in iTunes      Video in iTunes      Subscribe manually via iTunes or any podcatcher:      Audio: http://www.macvoices.com/rss/macvoicesrss      Video: http://www.macvoices.com/rss/macvoicesvideorss

(3:00) Currently 2 types of FSU fans mostly: complainers and those complaining about the complaining(10:00) Trajectory of hoops(15:00) What would you want Norvell to answer honestly(35:00) Position battle to watch during spring(40:00) Non-sports at Doak(45:00) Champ series, tourney appearance, title game appearance(55:00) Will Norvell change message/messaging(1:01:00) Goal for 2026: national relevance or stability?Music: Tigers Jaw - Primary ColorsFollow CumminsLifestyle on IG Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

(3:00) Currently 2 types of FSU fans mostly: complainers and those complaining about the complaining(10:00) Trajectory of hoops(15:00) What would you want Norvell to answer honestly(35:00) Position battle to watch during spring(40:00) Non-sports at Doak(45:00) Champ series, tourney appearance, title game appearance(55:00) Will Norvell change message/messaging(1:01:00) Goal for 2026: national relevance or stability?Music: Tigers Jaw - Primary ColorsFollow CumminsLifestyle on IG Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Health Coach Academy Podcast, we sit down with Maeve Ferguson, former Big Four consultant turned online business strategist, to unpack one of the most underrated but powerful marketing tools in the coaching industry: diagnostic quizzes and score-based assessments. Maeve shares how health coaches, consultants, and experts can transform their intellectual property into scalable lead-qualification systems that attract high-quality, high-ticket clients — without wasting hours on unqualified discovery calls. If you've ever wondered how quizzes actually work behind the scenes — or why some coaches quietly scale to multi-six-figure and seven-figure businesses — this episode pulls back the curtain.

A decade of viticulture education is right at your fingertips. Executive Director Beth Vukmanic interviews longtime host Craig MacMillan to celebrate ten years and 300 episodes of the Sustainable Winegrowing Podcast. Together, they reflect on some of Craig's most memorable interviews—from new discoveries in sour rot and space-to-farm technology, to using storytelling to sell more wine and tackling leadership transitions.  Resources:   17: New Discoveries about Sour Rot  129: The Efficient Vineyard Project  161: Use Storytelling to Sell More Wine  233: The Gap Between Space and Farm: Ground Truthing Satellite Data Models  239: Ford Pro Pilot – Trialing Electric Trucks in the Field  249: Making it Easier to Use Satellite Data in Agriculture  257: Understanding Winery Visitors – Increase Sales with your Messaging  268: How to Tackle Leadership Transitions Successfully  286: To Till or Not to Till: Impacts on Soil, Vines, and Vineyard Budgets  Craig Macmillan  Support the Podcast:  Make a Donation  Vineyard Team Programs:  Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education  Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings  SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards  Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year  Vineyard Team Membership - Connect with a community advancing sustainable winegrowing 

For the final hour of the show Jon gives his thoughts on the anti ICE messaging that is in schools. See omnystudio.com/listener for privacy information.

For the final hour of the show Jon gives his thoughts on the anti ICE messaging that is in schools.

Carl and Mike are joined by Connor Riley as they discuss the latest on the Georgia Bulldogs and some players being arrested for driving violations.

If mealtimes feel heavier than they should, this episode is going to make a lot click. I sit down with dietitians Diana and Dani to unpack how diet culture quietly slips into everyday parenting and shapes how kids see food, their bodies, and themselves. Their new book offers a roadmap for raising kids who trust their bodies and feel safe at the table, and our conversation goes far beyond picky eating. We talk about the language we use, the pressure we don't realize we're applying, and how small daily moments build a child's long-term relationship with food. What we discuss: Why diet culture starts affecting kids as early as preschool The “invisible curriculum” kids absorb from our modeling, messaging, and moments What food positivity actually means and how it goes beyond food neutrality How the Division of Responsibility supports trust and self-regulation Common ways parents accidentally misapply feeding advice Why labeling foods as good or bad backfires long term The connection between pressure, restriction, and future dieting patterns Reframing picky eaters as “learning eaters” Why fewer than 5 percent of so-called picky eaters are truly nutrient deficient How values like control vs connection influence feeding decisions Small shifts parents can make to protect a child's relationship with food To connect with Diana Rice follow her on Instagram @anti.diet.kids and check out all her resources at https://tinyseednutrition.com/  Follow Dani Lebowitz at @kid.food.explorers and visit her website: https://kidfoodexplorers.com/  Their new book “Food Positivity: How to Ditch Diet Culture and Talk to Kids About Food“ is available for pre-order https://www.amazon.com/Food-Positivity-Ditch-Culture-About/dp/1394335202?&linkCode=sl1&tag=dianakrice-20&linkId=cb9fdb7069f2f96a3f795cbd75485914&language=en_US&ref_=as_li_ss_tl  Enjoy Diana Rice's first episode, “Your kid doesn't need a diet“ on the PedsDocTalk podcast. https://pedsdoctalk.com/podcast/your-kid-doesnt-need-a-diet-approaching-conversations-about-our-childs-weight-and-health-in-a-productive-way/  00:00 Welcome + What Is Food Positivity? 02:29 Meet Diana and Dani 04:24 How Diet Culture Starts in Early Childhood 06:09 The Invisible Curriculum: Modeling, Messaging, Moments 07:59 Food Positivity vs Food Neutrality 14:43 Division of Responsibility Made Simple 18:59 Why Red Light, Green Light Backfires 20:15 Felt Safety, Trust, and Confident Food Leadership 33:22 Rethinking “Picky Eating” as Learning Eating 38:10 Pressure, Restriction, and Self-Regulation 42:01 Small Shifts to Protect Your Child's Relationship with Food 48:43 Where to Get the Book + Final Takeaways Our podcasts are also now on YouTube. If you prefer a video podcast with closed captioning, check us out there and ⁠subscribe to PedsDocTalk⁠. Get trusted pediatric advice, relatable parenting insights, and evidence-based tips delivered straight to your inbox—join thousands of parents who rely on the PDT newsletter to stay informed, supported, and confident. ⁠⁠⁠⁠Join the newsletter⁠⁠⁠⁠! And don't forget to follow ⁠⁠⁠⁠@pedsdoctalkpodcast⁠⁠⁠⁠ on Instagram—our new space just for parents looking for real talk and real support. We love the sponsors that make this show possible! You can always find all the special deals and codes for all our current sponsors on the ⁠PedsDocTalk Podcast Sponsorships⁠ page of the website. Learn more about your ad choices. Visit podcastchoices.com/adchoices

In today's episode, I'm breaking down what it really means to be a Relational CEO—the fast-moving, people-first leader who builds trust quickly, creates a magnetic community, and can grow an audience almost effortlessly. If you've ever been told "you just need better boundaries," but that advice feels like it's asking you to become colder or less you… this conversation is for you. We're talking about how your warmth is a competitive advantage (not a liability), why it can quietly turn into burnout as you scale, and the simple shift that keeps your business profitable and sustainable: structure that protects your connection so you can keep serving powerfully without leaking your energy everywhere. Timeline Highlights [00:00] - Why this CEO Types series exists (and why mainstream business advice doesn't fit everyone) [03:00] - The Relational CEO core wiring: people-oriented + fast-paced decision-making [05:02] - The superpower: building trust fast, creating safe spaces, and growing loyal audiences naturally [07:08] - How relational energy fuels referrals, collaborations, and long-term client retention [09:46] - The "dark side" of being magnetic: attracting fans who love your vibe but won't buy [22:14] - Common blind spots: pricing swings, unclear deliverables, and over-delivering into exhaustion [30:21] - The big shift: structure isn't the opposite of warmth—it's the container that protects it [31:12] - The candle metaphor: why your "flame" needs a holder to stay sustainable [32:50] - Practical structure: clear offer scope, Voxer boundaries, and client expectations that prevent resentment [37:19] - Messaging that filters: getting clear on who you're not for (so you attract buyers, not just followers) [38:42] - Sales leadership: creating decision containers so you stop getting ghosted [40:06] - Delivery discipline: structure that supports transformation (not endless expansion) [41:27] - Calendar protection: building systems so your energy isn't the engine of the business [45:31] - Real-world example: Cory Ruth / The Women's Dietitian and scaling warmth + authority with PCOS content Top Quotes "Your likability is not the problem. Your lack of structure is." "The mainstream obsession with hype-first marketing is actively working against a huge portion of experts who are genuinely excellent at what they do." "Structure is not the opposite of warmth. Structure protects your warmth." "It's really easy for you to confuse being responsive with being of service." "You can still be warm inside your container. You just stop letting the container expand infinitely." "Your warmth and your friendliness and your likeability is a gift. It's not a liability." Links & Resources Take the CEO Type Quiz Mentioned example: Cory Ruth (The Women's Dietitian) If this episode helped you, I'd love it if you'd follow the show, leave a rating and review, and share it with a friend, especially someone who leads with warmth and connection and needs permission to protect their energy while they grow.

Last year, only 9% of Americans spoke to a farmer about their food. Evan Harrison, CEO of Kiss the Ground, is here to change that with an approach to regenerative agriculture designed to bring the concept into the mainstream through strategic storytelling. Its impact is already being felt. This year, Kiss the Ground has produced 400 pieces of content to reach 2 million people monthly, turning farmers into the real rock stars of the movement. In this conversation with Jennifer + Kati, Evan offers his data-driven approach to awareness building, how his music industry background at iHeartRadio and BMG shaped his nonprofit leadership style, and why leading with health instead of climate alarm is the key to resonating more and more.  Have a question for us? Email us today at engagingesg@gmail.com! Learn more about Engaging ESG at bit.ly/EngagingESGpod. Our theme music is "Lost in Translation" by Wendy Marcini and Elvin Vangard. Show links Learn about: Kiss the Ground Watch: Kiss the Ground documentary Watch: Stories of Regeneration with Dan Barber  Follow: 5 with a Farmer  Read: Project Drawdown Learn more about your ad choices. Visit megaphone.fm/adchoices

440 | What's Your School Known For? (And Why That Matters More Than Your Ads) Podcast Description In Episode 440 of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo tackle a question that sounds simple—but quietly determines how easy (or hard) it is to grow your school: What is your school known for in your town? Because here's the truth: better ads don't fix a fuzzy identity. Ads amplify what already exists. So if your message is unclear, your marketing just spreads that lack of clarity faster—and you end up attracting the wrong families, competing on price, or feeling like you're pushing a boulder uphill. Duane and Allie break down the three main “buckets” schools fall into (transformation, community, performance), how to figure out which one you should lead with, and a practical “20-minute clarity exercise” to help you define your message, back it up with proof, and run it consistently. Key Takeaways Ads amplify what's already there. If your message is fuzzy, your ads spread fuzz faster. Being “known for” isn't your style or your art. It's the shortcut story parents tell about you. Don't be a “wandering generality.” Duane references Zig Ziglar: you want to be a meaningful specific. Most schools fit into three buckets: Transformation (confidence, focus, leadership, behavior) Community (belonging, family vibe, culture) Performance (competition, high-level skill, athletic results) You can deliver all three, but you can't market all three equally. Pick one to lead with, then drill into it. Clarity helps you “sift, sort, and screen” the right families—and repel the wrong fit. Your testimonials and reviews tell you the truth. Listen for repeated words and themes that show what people actually value. Your message must match your culture. If your staff behavior and teaching style don't align with what you claim to be known for, your brand becomes confusing. Consistency wins. Changing your message every month trains your community to ignore you. Action Steps for School Owners Ask 10 parents what your school is known for. Don't lead them. Just ask: “What are we known for?” Then listen for patterns. Ask 3–5 people in the community who don't train with you. Wear your apparel, ask politely, and treat it like research: “Have you heard of our school? What have you heard?” (Duane even suggests a small thank-you gift card.) Choose your primary bucket: transformation, community, or performance. You can still deliver all three, but decide what you want to lead with. Run the 20-minute clarity exercise. Step 1: Gather the wins. Pull your best texts, emails, reviews, and success stories. Step 2: Circle repeated words/themes. (Or use AI to help spot patterns.) Step 3: Pick one primary promise. Example: “We build confident kids” or “We forge future leaders.” Step 4: Pick one proof. Choose one real thing that makes the promise believable: a system, a ritual, a program, a story, or a measurable result. Turn it into one messaging sentence—and put it everywhere. Use it on your website, in your intro script, in your first 30 days of parent communication, and in staff language. Make it part of your weekly rhythm. Duane's example: “How are we forging future leaders this week?” Then tie that identity to what each program is focusing on. Audit for brand mismatch. If you're a transformational school but your teaching style feels like a Navy SEAL bootcamp—or you're a performance school but your culture is goofy and unstructured—the disconnect will cost you retention. Run it consistently for a few months before you tweak it. Don't change your identity every time you get bored. Let it resonate with staff and families. Additional Resources Mentioned Zig Ziglar: “Don't be a wandering generality. Be a meaningful specific.” Joe Polish / Genius Network: “Sift, sort, and screen” (attract the right people, repel the wrong fit). Examples of performance-first schools: Herb Perez (performance-led identity, while still delivering transformation/community). Messaging example from Duane: “We are forging future leaders.” Parent perception training: Helping parents learn how to “see” confidence, focus, and leadership on the floor (credit mentioned: Kenrik Cleaveland).

If mealtimes feel heavier than they should, this episode is going to make a lot click. I sit down with dietitians Diana and Dani to unpack how diet culture quietly slips into everyday parenting and shapes how kids see food, their bodies, and themselves. Their new book offers a roadmap for raising kids who trust their bodies and feel safe at the table, and our conversation goes far beyond picky eating. We talk about the language we use, the pressure we don't realize we're applying, and how small daily moments build a child's long-term relationship with food. What we discuss: Why diet culture starts affecting kids as early as preschool The “invisible curriculum” kids absorb from our modeling, messaging, and moments What food positivity actually means and how it goes beyond food neutrality How the Division of Responsibility supports trust and self-regulation Common ways parents accidentally misapply feeding advice Why labeling foods as good or bad backfires long term The connection between pressure, restriction, and future dieting patterns Reframing picky eaters as “learning eaters” Why fewer than 5 percent of so-called picky eaters are truly nutrient deficient How values like control vs connection influence feeding decisions Small shifts parents can make to protect a child's relationship with food To connect with Diana Rice follow her on Instagram @anti.diet.kids and check out all her resources at https://tinyseednutrition.com/  Follow Dani Lebovitz at @kid.food.explorers and visit her website: https://kidfoodexplorers.com/  Their new book “Food Positivity: How to Ditch Diet Culture and Talk to Kids About Food“ is available for pre-order https://www.amazon.com/Food-Positivity-Ditch-Culture-About/dp/1394335202?&linkCode=sl1&tag=dianakrice-20&linkId=cb9fdb7069f2f96a3f795cbd75485914&language=en_US&ref_=as_li_ss_tl  Enjoy Diana Rice's first episode, “Your kid doesn't need a diet“ on the PedsDocTalk podcast. https://pedsdoctalk.com/podcast/your-kid-doesnt-need-a-diet-approaching-conversations-about-our-childs-weight-and-health-in-a-productive-way/  00:00 Welcome + What Is Food Positivity? 02:29 Meet Diana and Dani 04:24 How Diet Culture Starts in Early Childhood 06:09 The Invisible Curriculum: Modeling, Messaging, Moments 07:59 Food Positivity vs Food Neutrality 14:43 Division of Responsibility Made Simple 18:59 Why Red Light, Green Light Backfires 20:15 Felt Safety, Trust, and Confident Food Leadership 33:22 Rethinking “Picky Eating” as Learning Eating 38:10 Pressure, Restriction, and Self-Regulation 42:01 Small Shifts to Protect Your Child's Relationship with Food 48:43 Where to Get the Book + Final Takeaways Our podcasts are also now on YouTube. If you prefer a video podcast with closed captioning, check us out there and ⁠subscribe to PedsDocTalk⁠. Get trusted pediatric advice, relatable parenting insights, and evidence-based tips delivered straight to your inbox—join thousands of parents who rely on the PDT newsletter to stay informed, supported, and confident. ⁠⁠⁠⁠Join the newsletter⁠⁠⁠⁠! And don't forget to follow ⁠⁠⁠⁠@pedsdoctalkpodcast⁠⁠⁠⁠ on Instagram—our new space just for parents looking for real talk and real support. We love the sponsors that make this show possible! You can always find all the special deals and codes for all our current sponsors on the ⁠PedsDocTalk Podcast Sponsorships⁠ page of the website. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Visit today's blog post here. In this episode, I'm sharing why constantly rewriting your message is exhausting and unnecessary. I talk about the biggest messaging and marketing myths I see heart-centered business owners get stuck in, and the truths that actually lead to clarity, consistency, and sales without burnout. This conversation is for you if you want a message you can continue to use for years, not weeks. –– Connect with Anna on Instagram: @heartcentered.entrepreneur

 In this episode with brand voice and messaging strategist Jen Liddy, we're diving into the layers of messaging that most people completely miss. This isn't about being louder or showing up more. It's about letting the parts of YOU that make you different actually show up in your content. You know your audience's pain points. You're using their words. You're talking about feelings and potential. But something's still missing. Your messaging feels flat and generic, like every other coach in your space. Here's what nobody tells you: The floor of messaging (knowing your audience) is essential. But the nuance, the voice, the personality, and the positioning are what actually make people choose YOU.Here's What We Cover:The 3 nuanced layers of messaging: That sit on top of the foundational "audience-first" work: voice, personality, and positioningThe exact questions to ask past clients and friends to uncover what actually sets you apart (and how to receive those answers without swatting them away)How to position yourself without sounding braggy: Seed your expertise through client stories, micro-stories from everyday life, and examples woven into your contentHow to know if you're boring (spoiler: you're not, and vanilla is a flavor)—the most interesting thing you can do is be genuinely interested in other peopleThe framework vs. personality distinction: Where you land in the client journey matters—are you the "audience-first" person or the "creator-first" person? That's positioning.…and the deeper work that turns good messaging into magnetic messaging.Resources:Jen's Custom GPT for Brand Positioning: https://www.jenliddy.com/SophiaConnect with Jen on LinkedIn: Search "Jen Liddy" (one 'n')Subconscious CEO Identity Quiz (by Mindi Huebner): https://pages.mindihuebner.com/take-the-ceo-reset-quiz

Send Jackie A Message!You've been posting consistently. You've got the aesthetic. You're showing up on Instagram. So why aren't new students finding you?Here's the deal: if your marketing could describe any studio in your city, it's not marketing — it's filler. And in 2026, filler is costing you real students.In this episode of the Studio CEO Podcast, Jackie Murphy breaks down exactly why generic messaging has become the biggest invisible barrier between yoga and Pilates studio owners and the clients they're trying to attract. Jackie shares the 2026 messaging rule she's using with studio owners inside the Studio CEO Program — and what needs to change in your content right now.You'll walk away knowing how to audit your own messaging in under five minutes, why specificity attracts instead of excludes, and how to rewrite your next Instagram reel hook to stop the scroll and get potential students thinking "this is exactly for me."If you've ever wondered why a competitor with a less beautiful feed keeps filling classes while yours sit half-empty, this episode has your answer.Timestamped Outline:[00:00] Introduction & why messaging matters more than ever in 2026[02:15] The "can you swap the name?" test for your current marketing[04:00] Why generic messaging happened — and why it's not your fault[05:30] How AI tools like ChatGPT are making the problem worse[06:45] Why specificity attracts instead of excludes[07:59] The 3-part messaging audit: who, expertise, one person at a time[10:00] Why Gen Z and Millennials respond to human, values-driven content[11:00] Live example #1: Rewriting "benefits of yoga for moms"[13:30] Live example #2: Rewriting "prenatal yoga flow" into a scroll-stopper[16:00] Old messaging vs. new messaging — what the pattern looks like[17:30] How Jackie writes 4 reels every week inside the Studio CEO Program[19:00] Your next step: audit your messaging todayKey Takeaways:If any studio could post it, delete it. Vague messaging makes you invisible — and in 2026, invisible means empty classes.The name-swap test is your messaging audit in five seconds: swap your studio name for a competitor's. If it still makes sense, your copy needs work.AI-generated content is making everyone's marketing sound the same. Writing your own human, specific, story-driven content is your competitive advantage.Old messaging lists features and benefits. New messaging tells a specific story with a specific emotion that makes someone say "that's me."Your organic marketing should generate at least 30% of your leads — but only if the messaging is doing its job.Pull Quotes:"Vague messaging is expensive, and it will end up costing you new students and members.""If you swapped your studio name with a competitor's name, would anyone notice? If it still makes sense, that's your sign.""You are not writing content to check a box. You are writing content to make people who don't know you stop their scroll and think: this is for me. I need to work with them.""If any business could write it, it is not messaging — it is filler words.""Gen Z deeply cares about Work with Jackie Murphy Say Hi on Instagram @studioceoofficial 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/3-marketing-mistakes Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

If you're a yoga teacher running an online business and making €2,000 to €4,000 a month, you've probably been told that the solution is more content, more followers, better marketing tactics. But the gap between where you are now and consistent €10K months is almost never tactical. It's strategic.In this first episode of a three-part series, I'm walking through the first two things that have to shift when you're ready to scale your online yoga business to that next level: your brand positioning and your offer suite.I'm also sharing my own experience with niching down to yoga teachers, why I tried to broaden my positioning and what happened when I did, and how I had a six-figure year selling just one offer while traveling Europe in my campervan.In this episode:Why working harder isn't what gets you to €10K monthsWhat brand positioning actually means and why most yoga teachers get stuck hereThe real reason niching down makes you stronger, not smallerWhy a low-priced membership or online course alone won't get you to six figuresWhat a simple, strategic offer suite actually looks likePart 2: Messaging and sales process — what has to shift for people to actually buy.

Your thought leadership can become outdated, even when your work is stronger than ever. In this episode, we explore why messaging often lags behind personal growth. As your experience expands, the way you see your work changes. Many leaders struggle to communicate these new perspectives and continue speaking from an older lens, which creates misalignment.If your messaging no longer feels like it reflects who you are now, or if you are unsure whether it is misaligned, this episode will help you understand why and what to pay attention to next.Next step:Download the Profit Driven Messaging Ecosystem™ guide at https://joyfulbusinessrevolution.com/profitmessaging/Co- Host: M. Shannon Hernandez, Founder of the Joyful Business RevolutionCo-Host: Amy Hager, Community Curator & Lead Coach, Joy Fueled™ Business GrowthVideo and Audio Editing: Savannah Bragg

Former President Barack Obama has suggested that democrats need to be practical when it comes to key issues like immigration and homelessness. Greg and Holly listen to comments from the former President. Scott Howell, Former Utah Senate Minority Leader, joins the show to analyze the messaging democrats need to lean into in 2026.

SGR Tourism Boost, Japan Election Fallout, Africa-China Trade Gains, Beidou Messaging Breakthrough by Capital FM

With only nine months until the midterm elections, Democrats will scrutinize every move President Donald Trump takes as they fight to reclaim control of the House and the Senate. Victor Davis Hanson lays out the narrow road ahead to victory for Trump and the GOP during the 2026 midterm elections. History is not on the incumbent's side. Messaging mistakes and unforced errors could shift key voters and hand Congress back to Democrats. Hanson explains what it will take to hold a Republican majority—and why the stakes for these midterm elections could not be higher—on today's episode of “Victor Davis Hanson: In a Few Words." “There's another advantage that Trump has. They've raised, I think, $90 to $100 million. They've out-raised the Left by three or four times. And the billionaire class of Jeff Bezos and Mark Zuckerberg, not to mention Marc Andreessen or Elon Musk, they have defected and it's really hurting the Democrats. “What they're looking at in California with this billionaire's tax, you can be a billionaire and have property and investments, homes, but you might only have, I don't know, $100 million. They're gonna take $50 million from you on your aggregate worth. That's not gonna go over well with the billionaire class. And there, that's just a foretaste of what Kamala Harris will do if she has a Democratic Congress.” (0:00) Midterms Ahead (2:04) Unforced Errors (4:34) Incumbents Usually Lose Seats (5:35) What's Working (9:11) Outraging Democrats (10:08) Known Unknowns (10:55) Final Playbook

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Kylee Ingram, a decision science expert and co-founder of Wizer, a platform built to help leaders design better decision-making rooms at scale. Kylee's journey began in sports television and documentary work before pivoting into interactive media and ultimately decision intelligence—a shift inspired by her desire to remove industry gatekeepers and build systems that empower diverse thinking.Kylee unpacks the science behind why good leaders still make bad decisions, revealing how cognitive diversity—not just demographic diversity—is the missing ingredient in most executive teams. She breaks down the three hidden biases that compromise leadership groups (social, information, and capacity bias), why “smart people in the room” isn't enough, and how decision profiles dramatically change communication, hiring, fundraising, and strategic alignment.Through research from Dr. Juliet Burke and real-world examples from organizations like Enron, Kylee illustrates how teams drift toward sameness as companies scale, quietly erasing the diversity of thought needed for innovation. She also shares practical tactics for CEOs to improve decision quality—without slowing down execution—and how leaders can tailor communication to different decision styles for more buy-in, clarity, and outcomes.This episode is a masterclass on designing better rooms, better conversations, and ultimately, better decisions. TakeawaysCognitive diversity—not demographic diversity alone—is what prevents bad decisions in leadership teams.Most CEOs fall into just two decision-making styles, which creates blind spots and groupthink at scale.The “hippo effect” (highest-paid person's opinion) strongly influences decisions unless leaders intentionally speak last.Independence is critical in decision design; decisions made before people enter the room create false consensus.Structured diversity in decision profiles can reduce decision error by 30% and increase innovation by 20%.Decision profiles offer a practical way to identify missing perspectives (e.g., risk-focused, analytical, visionary).Leaders should audit each decision by asking: “Who is missing from this room?”Communication should match decision styles; most organizations inadvertently ignore analyzers, achievers, and risk-oriented leaders.Designing rooms—not relying on gut instinct—is the most reliable way to scale high-quality decisions.Chapters00:00 The Hidden Problem in Leadership Decisions01:12 Kylee's Journey: From TV to Decision Intelligence03:07 Early Wins & The Birth of Wizer04:45 When Gut Instinct Isn't Enough05:40 The Three Biases Undermining Every Leadership Team09:17 The Hippo Effect & Room Dynamics12:22 Cognitive Overload & Oversimplification14:16 Speed vs. Quality: Avoiding Paralysis by Analysis17:38 Cognitive Skew & The Enron Example19:07 The Seven Decision Profiles22:47 Small Teams & Practical Application25:55 Why Personality Tests Don't Work30:34 Cognitive Drift in Scaling Companies33:10 Conflict Entrepreneurs & Modern Culture34:08 Why the Wrong People Keep Making the Decisions36:00 Designing Better Interviews & Panels37:29 Messaging & Decision Styles41:27 Tailoring Communication Without Manipulation43:07 One Thing CEOs Should Implement This Week45:15 Mapping Your Organization with Wizer47:30 Kylee's Aha Moments & Reflections49:06 Closing Thoughts & What's NextKylee Ingram's Social Media Link:https://www.linkedin.com/in/kyleeingram/Resources and Links:⁠⁠⁠https://www.hireclout.com⁠⁠⁠⁠⁠⁠https://www.podcast.hireclout.com⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/hirefasthireright⁠

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AI developments legit change hourly.That means what business leaders can do changes daily. And drastically.As soon as you FINALLY learn a new AI technique, it's often already outdated, and approvals to use it at work can take forevvvvver.Solution: know what's coming.That's why you have me.I'm not a mind reader, but I spend almost all day every day talking with the people building AI, using it myself, and teaching others. It's literally my job.Each year I publish predictions and a roadmap because you don't have 10 hours a day to keep up.(I do.)So, today is part 1 of one of our most important shows of the year: Our AI Predictions and Roadmap series. AI Agent Crash, Software Collapses and Non-Human Economies. 2026 AI Prediction and Roadmap Series. Vol 1Let's get it.Newsletter: Sign up for our free daily newsletterMore on this Episode: Episode PageJoin the discussion on LinkedIn: Thoughts on this? Join the convo on LinkedIn and connect with other AI leaders.Upcoming Episodes: Check out the upcoming Everyday AI Livestream lineupWebsite: YourEverydayAI.comEmail The Show: info@youreverydayai.comConnect with Jordan on LinkedInTopics Covered in This Episode:2026 AI Lab-University Data PartnershipsVenture Capital Firms Shift to Venture StudiosEnterprise Demand for Grounded-Only AI ModelsGoogle AI Winning Short-Term, Building Long-TermInternal Agent-to-Agent Enterprise EconomiesSoftware Stocks and ETFs Face 2026 DrawdownMessaging as Universal AI Agent InterfaceMajor 2026 National AI Agent Crash PredictedFortune 500 Shadow AI Data BreachesTimestamps:00:00 "AI Trends and Roadmap Insights"04:39 2026 AI Roadmap Series09:28 "AI Impact on U.S. Colleges"12:11 "AI Strategy and Training Services"16:36 "Future of Venture and Software"18:45 "Three Sources for AI Models"21:56 "Google's Multimodal Model Dominance"24:15 "Google's Robotics & AI Advances"27:17 Agent Cost Attribution Systems32:56 "Messaging as AI Communication Interface"36:42 "Autonomy Crisis and Media Impact"38:13 "AI Surge and 2026 Crash"41:26 Choosing the Right AI Tools44:27 "AI Governance and Accountability Essentials"49:36 AI Disruption and Safety Warning52:27 AI Automates Competitive Analysis Tasks53:55 "AI Drives 24/7 Agent Ops"58:11 "Sharing Notes and Support"Keywords: O2026 AI predictions, AI roadmap, AI agent crash, software collapse, non-human economies, AI agent,Send Everyday AI and Jordan a text message. (We can't reply back unless you leave contact info) Start Here ▶️Not sure where to start when it comes to AI? Start with our Start Here Series. You can listen to the first drop -- Episode 691 -- or get free access to our Inner Cricle community and access all episodes there: StartHereSeries.com 

Tara dives into the biggest stories of the day: from the Super Bowl halftime shocker where nine million viewers walked out, to Bad Bunny's controversial performance skirting FCC fines, to the latest sanctuary city crises leaving children at risk. She dissects selective outrage over January 6 pardons, highlights NGO-funded activism, and exposes failures in political messaging and midterm strategies. This episode blends media critique, legal accountability, and political analysis with Tara's sharp, no-holds-barred commentary on how culture, law, and politics intersect in real time. ⚡ PRIMARY TALKING POINTS Super Bowl halftime: 9M viewers tuned out, TPUSA streams spike to 26M Bad Bunny controversy: explicit lyrics in Spanish, FCC implications, fines debate Historical censorship: Rolling Stones vs. modern NFL broadcasts Sanctuary cities & HHS: minors trafficked, 65,000 unanswered emergency calls January 6 pardons: convicted pedophile vs. media selective outrage Political messaging & midterms: NGO-funded activist networks, ICE policy battles, strategic failures

Crack open the red wine, put on your Fenty red lipstick, and whip out your hinge, because today we have a Valentines special episode.   Toady, I am gonna be joining my friend Bekah Slider, and we are going to roast some hinge profiles. This isn't just just to make sure  your hinge profile isn't giving people the ick, but also some messaging tips you can walk away with.So if you are on the apps maybe you'll get some actual advice that makes your profile better and makes it that you're able to get a date this Valentine's Day. But here's the deeper truth underneath all the hinge profile tips and dating app messaging advice:Confusion repels.Specificity attracts.Negativity pushes people away.Playfulness pulls people closer.And this isn't just about dating. This is about attracting what you want in life or in your business through the magic of the right words. Because whether you're attracting clients, customers, or dates, the principles are exactly the same.In this episode, we talk about:Roasting real Hinge profiles (and what they accidentally reveal)The biggest messaging mistakes people make on dating appsWhat your dating profile says about your confidence and identityWhy clarity is the most attractive thing you can communicateMessaging lessons you can apply to your business, brand, and relationshipsHow to create intrigue without creating confusionThe difference between authentic transparency and emotional leakageWhy the right people respond faster when your messaging is honestConnect with Becca Slider:If you loved Bekah's chaotic brilliance as much as I did, you can find her here:Instagram: @bekahsliderIf you loved this episode:Share it with a friend who needs to fix their Hinge profile immediatelyLeave a review on Spotify or Apple Podcastsdating, hinge, hinge profiles, dating advice, messaging, dating stories, online dating, hinge profile tips, dating app messaging, dating profile mistakes, online dating tips, dating humor, modern dating, dating apps, dating profile adviceThis was produced by Your Girl Media Follow us @yourgirlmedia Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Book a Messaging Intensive: Book with Me Join My Unicorn Messaging Membership: Join Here

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Most agency owners talk about selling someday, but very few actually build with that outcome in mind. They stay deeply embedded in delivery, sales, and decision-making, hoping an exit will magically appear later. In this episode, that myth gets dismantled. Today's featured guest, former owner of Dot & Company, shares how she intentionally designed a productized agency that could run without her long before an acquisition was even on the table. After successfully selling Dot & Co to E2M, she reflects on building with exit thinking from day one, how she connected with the right buyers, how she knew it was the right deal, and what genuinely surprised her about the process. Taylor McMaster is the former owner of Dot & Company. She built and sold a productized agency specializing in fractional account management for agencies and successfully exited to E2M after designing the business to operate without her long before the deal was on the table. If you've ever wondered what it actually takes to build an agency you can step away from, and one someone would want to buy, this conversation sets the stage. In this episode, we'll discuss: Making the decision to build a sellable business early on The role that uncloked scale The sales trap Why her exit felt easy Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. How to Build an Agency You Can Sell Many agency owners say they want to sell one day, but are building a business that tells a very different story. They're still on every client call. Still approving every deliverable. Still the only one who can close deals. Still the glue holding everything together. That's not an agency. That's a very stressful job. For her part, Taylor decided early on that she didn't wait until she was exhausted to think about an exit. She designed the business for it. Exit Thinking Changes Everything About a year into building Dot & Co, Taylor made a quiet but powerful decision: "If I want an exit someday, I can't build this like a lifestyle business." That one thought changed how she hired, delegated, and structured the company. Instead of asking, "How do I do this better?" She asked, "How do I make myself unnecessary?" That meant systematically removing herself from every critical lane: Fulfillment People management Operations Admin Finance Not overnight. Not perfectly. But intentionally. The First Hire That Most Agency Owners Avoid Most agency owners start by hiring delivery help. However, there are multiple ways to go about this, especially if you understand where your expertise lies and where someone else could be doing a better job. Taylor hired a people manager early because she knew managing humans was her weakest skill and her biggest future bottleneck. That one hire unlocked scale. Why? Because resource-heavy agencies don't break because of strategy. They break because of people chaos. The Agency Sales Trap and Lesson Learned Like most founders, Taylor stayed in sales for a while. Eventually, she tried to step out and hit friction. Sales slowed. Messaging got inconsistent. Results dipped. For her, the lesson was that founder-led sales works because you know the stories, the nuance, the pain. Her hindsight advice is gold for any agency owner: Get really good at sales first, then teach it or bring in a true closer once the system exists. Too many owners abdicate sales before they've productized it. That's how pipelines dry up and panic hiring begins. Creating an Easy Exit… Because the Work Was Done Early By the time E2M acquired Dot & Co, Taylor had already: taken a 6-month maternity leave, removed herself from day-to-day operations and watched the business continue to grow without her So when the deal closed, there was no scramble. No identity meltdown. No team revolt. Her team was excited. Clients were curious but optimistic. And Taylor was ready. Finding Identity Without Being Trapped By Your Agency Taylor realized something most agency owners avoid: You can love your business without owning it. When your identity isn't trapped inside your agency, you make better decisions. You stop hoarding control. You stop being the bottleneck. You build something that actually has value with or without you. If you're stuck in fulfillment… If your team can't move without you… If you're scared to step back because everything might break… That's not a failure. It's just a sign you've built around you instead of systems. And that's fixable. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

You don't need cutesy names or clever word play to sell your products, you need congruent marketing. Having an alliterative product name doesn't matter if your services don't solve your clients' problems, if you can't communicate why your product matters, or if you can't connect to the values of the people you're trying to serve. […]

In this episode of the Coaches Compass, Mike shares what most coaches are getting wrong with their messaging and how to fix it. After hosting an entire workshop on messaging, it became very clear why so many coaches are missing the mark and struggling to attract high quality leads. Once this messaging shift happens, you'll notice a huge difference in your lead quality. If you need help scaling your business, start your 7-day free trial for The Collective.------------------------------------------------Click here to apply for coaching!For some amazing resources and to be a part of a badass community, join our FB group HEREThe personality assessment is now available online! Click here to take the assessment and find out what your personality tells us about the way you should be training and eating.Take the assessment here!To learn more about Neurotyping, visit www.neurotypetraining.comFollow Mike on IG at @coach_mike_millner