Podcasts about Go to market

Diese Folge ist eine besondere Aufnahme: Im Studio von OMR in Hamburg – dort, wo sonst Philipp Westermeyer seine Gäste begrüßt – sprechen Charlotte Pohlmann (Principal bei hy) und Marvin Müller (VP Marketing bei OMR Reviews) mit Dr. Sebastian Voigt über ihre gemeinsame Studie zum Thema Software Pricing. Die Grundlage: über 4.000 analysierte Anbieterprofile auf OMR Reviews und ergänzende Umfragedaten von rund 130 Unternehmen aus dem hy-Netzwerk. Das Ziel: verstehen, wie SaaS-Unternehmen heute bepreisen – und was sich in den nächsten Jahren ändern muss. „87 Prozent der Unternehmen in der DACH-Region planen, ihr Preismodell in den nächsten zwei Jahren umzustellen“, sagt Charlotte. Während der Preis pro Nutzer weiterhin Standard ist, gewinnen hybride und usage-basierte Ansätze an Bedeutung. Gleichzeitig zeigt sich: Je höher der Vertragswert, desto geringer die Preistransparenz. Das stellt viele Unternehmen vor neue Herausforderungen in Vertrieb, Kommunikation und Kundenbindung. Im Gespräch geht es um Benchmarks, Paketlogiken wie Good Better Best, psychologische Preispunkte, Einstiegshürden, KI-Kosten und neue Monetarisierungsmodelle. Die Folge bietet konkrete Einblicke für alle, die an SaaS-Strategien, Go-to-Market-Modellen und Pricing-Exzellenz arbeiten. Über die Gäste: Charlotte Pohlmann ist Principal für Pricing & Sales bei hy und Expertin für Go-To-Market- und Monetarisierungsstrategien für digitale Geschäftsmodelle. Mit über 10 Jahren Erfahrung in Strategy, Business Development und Strategic Partnerships hat sie zahlreiche Start-ups und etablierte Unternehmen bei der Skalierung ihrer Pricing-Strategien unterstützt. Zuvor sammelte sie umfassende operative Erfahrungen bei Scale-ups wie WATCHMASTER.COM und internationalen Unternehmen wie Navan, wo sie Strategic Partnerships und Account Management Teams leitete Marvin Müller ist VP Marketing bei OMR Reviews, der größten deutschsprachigen Plattform für Softwarebewertungen. Er verantwortet dort die Marketingstrategie sowie die Studien- und Datenformate rund um Software, Tools und Pricing. Gemeinsam mit seinem Team entwickelt er Formate für datenbasierte Marktanalysen, Benchmarks und Entscheidungsgrundlagen für Software-Käufe. Marvin Müller ist VP Marketing bei OMR Reviews, der größten deutschsprachigen Plattform für Softwarebewertungen. Er verantwortet dort die Marketingstrategie sowie die Studien- und Datenformate rund um Software, Tools und Pricing. Gemeinsam mit seinem Team entwickelt er Formate für datenbasierte Marktanalysen, Benchmarks und Entscheidungsgrundlagen für Software-Käufe.

In this episode, we're joined by Chris Tottman from Notion Capital. Before becoming a VC, Chris co-founded MessageLabs and helped grow it into a $700 million exit, so he's seen the startup journey from both sides of the table.We talk about what really happens when your product-market fit starts to slip—and why it quietly wrecks your entire go-to-market strategy. Sales start missing targets. Marketing can't get traction. Churn creeps up. But most teams keep pushing forward without realizing the core problem is the product just doesn't fit anymore.(00:00) - Introduction (09:55) - Common mistakes in Go-To-Market strategies (19:54) - Identifying a VC case (30:05) - Importance of Product Market Fit (39:38) - Transitioning from VC to PE (50:07) - Next week: pricing changes

Zach Perret saw a fintech explosion coming—and built the rails before it arrived.On this week's Grit, the Plaid co-founder and CEO retraces his path from building tools for developers to linking the world's largest banks, and how a failed $5.3B acquisition by Visa became a launchpad.He unpacks the pressure of operating in a tightly regulated industry, why rebuilding trust after the deal collapse was harder than expected, and how Plaid is navigating the shift from startup to staple—while staying obsessed with the end user.Links:Connect with ZachXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Pour l'épisode de cette semaine, je reçois Alexandre Barroux, CEO et cofondateur de Bonx.Bonx, c'est un ERP industriel nouvelle génération, pensé pour les PME, qui se déploie en 5 à 6 semaines seulement, et qui permet une personnalisation en profondeur des processus industriels grâce à une approche no-code et des fonctionnalités avancées d'IA.Avec Alexandre, on revient sur son parcours : ses débuts chez OSS Ventures où il travaillait sur le product et le go-to-market de startups industrielles, jusqu'à la création de Bonx avec son associé Rémi. Il nous explique comment ils ont identifié une opportunité sur le marché des ERP, historiquement dominé par des mastodontes comme SAP ou Dynamics, peu adaptés aux PME modernes.On a parlé produit : de leur positionnement volontairement focalisé sur l'opérationnel (production, supply chain, stock) sans gérer la compta ni le CRM, de leur approche “opinionated” et modulaire, de leur V2 lancée récemment, mais aussi de leur vision IA pour automatiser des tâches comme l'ordonnancement de production ou la lecture automatique de commandes.On a aussi beaucoup parlé Go-To-Market : comment ils ciblent des PME industrielles ambitieuses, pourquoi ils ont choisi une stratégie commerciale directe, comment ils gèrent l'expansion géographique (France, Italie, Espagne) et leur ambition d'ouvrir les US en 2026. On a aussi parlé de leur levée de fonds récente auprès du fonds anglo-américain 9900.Vous pouvez suivre Alexandre sur LinkedIn.Bonne écoute !Mentionnés pendant l'épisode :OSS VenturesCognixPennyLaneHubSpotPodcast Revenue BuildersStart to Scale de Thibault Renouf (mentionné indirectement)Pour soutenir SaaS Connection en 1 minute⏱ (et 2 secondes) :Abonnez-vous à SaaS Connection sur votre plateforme préférée pour ne rater aucun épisode

Guest: Sammy Greenwall, Founder of Henry.aiWhat if your go-to-market motion could skip past theory and build from real-world pain?That's exactly how Sammy Greenwall, founder of Henry.ai, approaches commercial real estate—and why his vertical AI startup is scaling without traditional sales or marketing. Sammy's background as a CRE professional-turned-founder gave him not only insight, but language, trust, and distribution advantages. In this episode, he shares how founder-market fit drives everything from product strategy to GTM efficiency—and how it's paying off in a space historically allergic to software.Sammy also pulls back the curtain on:How PLG became a byproduct of customer obsession—not the planBuilding a waitlist-worthy brand (with no ad budget)Creating real enterprise value in a low-trust, high-volume industryThree Key Takeaways for B2B GTM Leaders:1. Founder-Market Fit > Generic Product-Market FitSammy's deep domain experience gave him a faster path to traction: he didn't just “identify” pain—he lived it. That meant smarter onboarding flows, tighter feature prioritization, and messaging that clicked with buyers the first time. CEOs and founders with industry-specific experience should lean hard into that unfair advantage.2. PLG Isn't a Tactic—It's the Outcome of Product ObsessionHenry.ai didn't set out to be a PLG company. Instead, they tracked usage down to individual clicks, met with every early user, and iterated daily. That intensity created a product people wanted to talk about, which fueled organic adoption, referrals, and even early enterprise wins.3. AI Doesn't Just Accelerate Work—It Replaces ItIn CRE, Sammy's platform cut multi-week deal deck creation down to hours. That kind of workflow disruption isn't about “boosting productivity”—it's about letting revenue-generating staff focus on high-value activities like deals and relationships. This shift reframes AI adoption for skeptical buyers and opens the door to premium pricing.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

Send us a textIn this episode of The AI Advantage series on The Matt Brown Show, Matt sits down with Ebony Langston, Vice President of Go-To-Market for Healthcare at TTEC, to explore the intersection of artificial intelligence, healthcare, and human connection.Ebony shares how AI is being used to streamline high-volume healthcare tasks—like appointment scheduling and prescription refills—while preserving the human touch where it matters most. The conversation dives into AI's role in reducing friction for patients, improving accessibility for underserved communities, and empowering healthcare agents with smarter tools.They also tackle the ethical minefields of data privacy, transparency, and the future of leadership in an AI-powered economy. From rethinking patient engagement to redefining team skills and operational models, Ebony makes the case that AI isn't replacing people—it's helping them become better.Support the show

"We're in an industry that loves ROI calculators... but the industry has built some sort of skepticism to these ROI calculators."This reality check from David Horesh hit different.In today's episode of Bricks and Bytes, we had David Horesh and we got to learn about why construction marketing is still a blue ocean, how to avoid the handshake trap, and why memes might be your secret weapon... and many more!Tune in to find out about:✅ Why understanding construction jargon is make-or-break for tech marketers✅ The leaky bucket problem killing your sales funnel✅ How AI agents can replace entire marketing teams✅ Why construction professionals want memes with their morning coffeeDavid spent 7 years helping construction tech companies go from zero to serious ARR. His insights on digital marketing in a traditional industry will change how you think about go-to-market.Listen now on Spotify and discover what most construction tech founders get wrong about marketing.----------Chapters00:00 Intro01:52 Introduction to David Horesh and His Journey04:50 Understanding Go-To-Market Strategies07:52 The Importance of Knowing Your Customer10:52 Defining Go-To-Market Team Structures13:50 Navigating Change in the Construction Industry16:54 Building Relationships and Network Effects19:43 The Role of ROI in Marketing Strategies22:54 Marketing Channels in Construction26:00 Leveraging Digital Marketing in Construction28:42 Creating Engaging Content for the Industry38:22 Building Relationships in Marketing40:37 From Traffic to Sales: The Conversion Process43:27 The Importance of Awareness and Trust48:52 Understanding the Marketing Funnel55:58 Recruiting the Right Marketing Talent01:01:51 Leveraging AI in Marketing01:04:51 Measuring Marketing Success

Six leaders from across tech — from SaaS and semis to law and logistics — come together for our 250th episode milestone in this very special AI recap, where we unpack how new advances are transforming the way industries function, and how work gets done.Featuring:• Bret Taylor (Sierra Co-founder)• Winston Weinberg (Harvey Co-founder and CEO)• Matt Murphy (Marvell Technology Chairman and CEO)• Yamini Rangan (HubSpot CEO)• Chris Urmson (Aurora CEO)• Varun Mohan (Windsurf Co-founder and CEO)Connect with Joubin:- LinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/ - X:  https://x.com/Joubinmir Email: grit@kleinerperkins.comLearn more about Kleiner Perkins: https://www.kleinerperkins.com

Josh Wagner is a sales, marketing and channel leader who has spent 20 years selling to and through strategic partners and has helped start-ups scale from zero to twenty million in revenue. Josh is Co-Founder and Partner at In Revenue Capital, where he provides Go-to-Market operator expertise to support growth stage founders. Josh believes that ecosystem led growth is the “cheat code” to revenue, enabling leaders to tap into one to many partner relationships to create more scale with fewer resources.  Josh also serves as an advisory board member at CRE OneSource, hosts the Love Selling Hate Sales Podcast and Co-Host of the Go-to-Market Cheat Code Podcast.  Here's a summary of the key points from the conversation with Josh Wagner: Relationships are crucial in business, especially in dentistry. Always follow through on commitments and provide value to partners. Build meaningful partnerships by: Identifying common customer bases Solving problems together Providing unique insights and value Potential ecosystem partnerships include: Healthcare professionals (cardiologists, obstetricians) Hair salons Fitness centers Local businesses (car dealerships, real estate agents) Strategies for building partnerships: Share valuable data and insights Offer complimentary services Host joint events Create mission-driven collaborations Pure Logic is an AI solution that helps dental practices: Capture more revenue through phone interactions Improve front office efficiency Identify missed opportunities Enhance staff performance The core philosophy is "give to get" - provide value first, build trust, and relationships will naturally develop. The overarching message is that building strategic, value-driven relationships can significantly grow a dental practice's reach and success.

Tired of being seen as sales support? David Heyworth reveals how marketing leaders can break free from the order-taking trap and own the entire go-to-market motion. From building sales discovery teams that report to marketing to creating personalised experiences that win enterprise deals, David shares battle-tested strategies for transforming marketing from a cost centre into a revenue-driving growth engine. Learn why talking revenue (not leads) changes everything, how to build true sales partnerships, and the account-based selling approach that boosted conversions from 7% to 52%. Key Takeaways Stop talking leads, start talking revenue - Frame your impact as "$1M in pipeline opportunities" not "100 MQLs generated"Own the sales discovery process - Build SDR teams that report to marketing for full funnel controlBe in the room where it happens - Get marketing into weekly sales meetings as strategic partners, not vendorsAccount-based selling beats ABM - Focus on "us" outcomes, not just marketing campaignsListen with intention - Use "two ears, one mouth" to gather sales intelligence and customer insightsProve your model first - Start with sales champions, show results, then scale across the organisationCustomer intimacy is your B2B superpower - Direct customer engagement beats digital analytics every timeAI is your wingman, not your replacement - Use it to scale content creation and personalisation efforts Memorable Moments The "crickets" story: How poor event execution taught valuable lessons about sales alignmentThe Defence Coin case study: Creating meaningful, personalised experiences that cement relationshipsThe 7% to 52% conversion breakthrough: How rapid response transformed lead quality Who Should Listen: Marketing leaders frustrated with being seen as support functions, CMOs looking to drive revenue ownership, and anyone struggling with sales-marketing alignment in complex B2B environments. Subscribe to the xG Weekly Newsletter for weekly insights on B2B growth across APAC: https://xgrowth.com.au/newsletter

What if the biggest risk in your business isn't building the product but realizing no one wants it? In this Unlearn episode, I'm joined by Alistair Croll, technologist, entrepreneur, and bestselling author of Lean Analytics, for a candid and clever conversation on rethinking product development, marketing, and demand generation.Alistair's work focuses on data-driven innovation and human behavior. He co-authored Just Evil Enough: The Subversive Marketing Handbook, a playbook for bending the rules to win in the attention economy. He has chaired global tech conferences like O'Reilly's Strata and currently leads Startupfest, where he helps founders turn clever ideas into competitive advantage.Known for blending insight with humor, Alistair unpacks why subversive creativity, not perfection, often wins. From the “fluency equation” to Burger King's clever customer acquisition tactics, he reveals how unconventional strategies generate meaningful traction. This episode explores the science of subversive marketing, reframes how we think about product launch risk, and dives into the mindset shifts leaders need to stay relevant in the AI era.Key TakeawaysStart with Attention, Not Execution: The first job is proving demand, not building features.The Fluency Equation: Adoption is driven by desire, but also requires lowering inexperience, complexity, and perceived consequence.Redefine Product-Market Fit: Medium fit — how people find, try, and pay — is just as important as what you offer.Reverse Your GTM Strategy: Work backward from demand instead of forward from the product.Additional InsightsTest Before You Build: Demand validation should come before development or scaling.Have a Disagreement with the World: Bold startups are born from challenging norms, not just meeting expectations.Use Familiar Behaviors to Drive Adoption: Anchoring new tools to existing habits lowers friction and boosts engagement.Practice Ethical Persuasion: Subversive tactics work best when they respect users and build long-term trust.Episode Highlights:00:00 – Episode RecapAlistair reframes startup risk with a clever hand-raising test: building isn't the danger, indifference is.03:16 – The Beach-Read Business BookWhy Just Evil Enough was built to entertain and educate, and how surprise fuels learning.07:30 – The Real Startup RiskMost teams focus on building because it feels safe. But the real risk is customer indifference.08:41 – Subversive Marketing in ActionThe Whopper Detour: How Burger King used playful tactics to achieve strategic goals.13:20 – The Fluency Equation ExplainedA new way to understand user hesitation and remove behavioral friction.19:14 – AI, Fluency, and Leadership GapsWhy executives aren't using AI, even when they know they should.26:00 – Decision-Making Matrix for InnovationA two-by-two framework to help teams run smarter experiments with lower risk.31:01 – The Fourth MiscapitalizationWhy companies are still over-investing in engineering in an AI-native...

It's time to talk about customer and market segmentation - no math needed. For now, at least. What exactly is the MAP framework? Tamara breaks it down. It stands for measure volume, analyze performance, and prioritize potential, so you can determine who your highest-potential customers are. It helps you focus your marketing tactics and shape your roadmaps.  But what does measuring volume even mean? Daniel reveals that a lot of Marketers have an idea of what their ideal customer is, but the customers who are sharing the best signals may be completely different.  Plus, Tamara gives a real-life example about an AI-powered project and how she and her team determined whether their customers were valuable in the long run.  If you're a Marketer who wants to know more about MAP and segmentation, this is the episode for you…And it's only 13 minutes long. ⌛ Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Go-to-Market is a term often used to describe the strategy, processes, and organizations that B2B companies employ to acquire, retain, and expand their customer base.In this episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss the recently published ICONIQ report on the State of GTM 2025...and yes, it includes a lot about how AI-native and AI utilization are impacting all things GTM. Topics include:Funnel Conversion Rate TrendsAI-Native Funnel Performance Advantages Cost per OpportunityCustomer Renewal TimingGo-to-Market Headcount allocation (AI-Native vs Legacy SaaS)AI's impact on Sales ProductivityAI Spend TrendsIf you are a GTM leader, are responsible for the financial performance of your B2B SaaS company, or are interested in how AI is impacting all things customer acquisition, retention, and expansion, this episode has something for you!!!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Too often, product managers work as human middleware between tools, teams, and market intelligence. Life is short—you need to get your time back. In this episode, Ross Webb (former Principal PM at Amazon and Just Eat, who took products from 0 to £50M+ revenue) explores how AI agents are transforming go-to-market success by automating research, competitive analysis, and cross-functional alignment workflows. What You'll Learn: Why B2B2B environments require different GTM strategies and how to navigate complex stakeholder layersThe "echo-back approach" that transforms customer problems into quantifiable business valueHow to build genuine harmony between sales and product teams (not just tolerance)Ecosystem design thinking: ensuring every piece needed for market success is alignedHow AI agents can automate competitive intelligence and market validation workflows Featured Guests: João Moreira - Product leadership expert on B2B2B complexity and cross-team collaborationTzvika Shahaf - Strategic consultant on customer problem validation and business value translationDavid Moore - Sales-product alignment specialist and relationship building expertAlba Simon - Ecosystem design thinking pioneer and organisational strategy expert Key Takeaways: Product-market fit requires orchestrating the entire ecosystem, not just building great productsDirect customer engagement beats secondhand feedback from sales teams every timeUnderstanding each team's KPIs and workflows creates win-win collaboration opportunitiesAI can automate the administrative burden of market research, freeing PMs for strategic thinking Sponsored by FlowFocus AI - The agentic AI system that connects your entire product stack (Jira, Amplitude, PostHog, roadmapping tools, competitive intelligence) and saves product managers 5-10 hours per week. Because life is too short to be human middleware.

Daragh Murphy is giving brands their own credit-card platform—no legacy bank required.On this week's Grit, the Imprint co-founder and CEO traces the leap from being a junior lawyer to closing nine-figure card deals.He breaks down the hidden economics of credit-card loyalty, the discipline of treating capital “like the last dollar,” and how AI will slash risk-and-support costs.Guest: Daragh Murphy, CEO & Co-Founder of ImprintChapters:00:00 Trailer00:48 Introduction01:30 Actualizing the dream08:37 Imprint11:37 Partnerships are massive16:48 Understand the market18:42 “Get more, spend more” tradeoffs23:57 Fishing in the wrong ponds31:32 Can't skip work32:43 Exciting and scary34:56 Pride and ownership46:50 The way you spend your day50:20 New technologies54:51 Who Imprint is hiring54:59 What “grit” means to Daragh55:34 OutroMentioned in this episode: Figma, Rippling, H-E-B Grocery Company, LP, Barclays US, IBM, Coinbase, Charlie Munger, Instagram, Hamptons, Google, Nick Huber, Ribbit, Ireland, WeWork, Adam Kim, Amazon, Shopify, Tobias Lütke, Duolingo, Parker ConradLinks:Connect with DaraghLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Today, as Go-to-Market Operating Partner at Sixth Street, Paul brings both commercial operator chops and deep empathy to help CEOs, CROs, and deal teams turn strategy into sustainable results.He doesn't do playbooks. He does pattern recognition. His approach is high-trust, high-discipline, and highly customized. Whether he's transforming revenue orgs or coaching commercial leaders, Paul shows up like an athlete: focused, gritty, and committed to continuous improvement.

In this episode of Partnerships Unraveled, we dive deep with Jeff Skeldon, Head of Go-To-Market at ArmorCode, to explore the full spectrum of building and managing a channel-centric revenue engine.Jeff shares his decades of wisdom on navigating timing, trust, and transparency in partner ecosystems, and why true commitment, not convenience, defines successful channel strategy.Here's what we cover in this conversation:- We discussed the critical indicators founders should watch for before diving into the channel, and why product-market fit must come first.- Jeff highlighted the importance of customer success as the foundation for economic success in the channel.- What was mentioned about GSIs, VARs, and MSPs clarified how each route to market demands distinct strategy, expectations, and investment.- We explored the “pursuit team” model, revealing how cross-functional collaboration creates pipeline, accelerates trust, and drives go-to-market alignment.Whether you're testing the waters or steering a global program, this episode is packed with real-world insights for channel professionals at every level.Connect with Jeff: https://www.linkedin.com/in/jeff-skeldon/_________________________Learn more about Channext

In this episode of FP&A Tomorrow, host Paul Barnhurst welcomes Rohit Divate, to discuss the intersection of finance, operations, and the high-growth startup world. They explore how finance leaders can partner with teams to drive growth while maintaining sustainability, the role of AI in finance, and the importance of communication and trust in leadership. The conversation dives deep into the challenges and opportunities faced by finance professionals in high-growth environments and provides actionable insights for those navigating this fast-paced industry.Rohit is a seasoned finance leader with expertise in high-growth SaaS companies. Having raised over $500 million and driven revenue growth from $20 million to over $500 million, Rohit has a deep passion for improving finance team effectiveness and is especially active in the AI space. He currently serves as the head of operations and finance at Sprig, an all-in-one product experience platform.Expect to Learn:How finance can act as a strategic partner to drive company growth, especially in the early stages.The importance of balancing growth with sustainability in high-growth SaaS companies.Key metrics and strategies for scaling operations and go-to-market efforts in early-stage startups.Insights into how AI is changing the landscape of finance and operations.Tips on building trust and accountability within teams to ensure collaborative success.Here are a few quotes from the episode:"You need to build trust with your teams before you can build accountability. It's not about numbers, it's about relationships." - Rohit Divate"AI is going to be a game changer. Right now, we're still figuring out how to use it in finance, but I'm excited for the day it makes me 10x more productive." - Rohit Divate"In early-stage companies, you don't really know what your metrics are yet, but you can always measure improvement." - Rohit DivateRohit shares valuable insights, real stories, and practical advice for anyone in finance, particularly those working in high-growth startups. If you're looking to understand the dynamics of scaling a business, driving sustainable growth, and partnering effectively with teams, this episode is for you. Rohit talks about what's worked for him, the challenges he's faced, and the key lessons he's learned throughout his career, offering actionable takeaways for aspiring finance leaders.Corporate Finance Institute: You know the numbers. Now it's time to own the story.The new FP&A Professional (FPAP) Certification from CFI is built for finance professionals who want to lead with insight-not just report the data. Enroll by July 1st and get 40% of this new Certification. Learn more at: https://corporatefinancialinstitute.pxf.io/c/6003589/3067930/23723Follow FP&A Tomorrow:Newsletter - Subscribe on LinkedIn - https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6957679529595162624 Follow Rohit:LinkedIn - https://www.linkedin.com/in/divate/Twitter - https://x.com/rohitdv8 Follow Paul: Website - https://www.theFP&Aguy.com...

Price is a form of psychology all on its own…but how do you determine how much your product should cost? You know how some brands will base product price off of what their competitors are doing? Or how some just throw a price out there? Tamara has a hot take: neither of these are good strategies. So, Daniel brings up some points: validation and pressure testing.  Plus, Tamara shares the  Van Westendorp Pricing Test, a framework she insists is perfect for Marketers. Basically, it takes customer acceptance and perception into account. How much is their willingness to pay when researching your product? What type of value does your product offer them?  ActiveCampaign⁠ turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Bill Staples has spent 30 years redefining how the world writes, ships, and secures code.On this week's Grit, the GitLab CEO shares what it takes to lead a public, all-remote DevSecOps company trusted by more than half of the Fortune 100. He breaks down the discipline of managing energy instead of hours, why weekly operating cadences beat quarterly plans, and how AI will 10× software engineers by auto-debugging code and closing security gaps.Guest: Bill Staples, CEO of GitLabChapters:00:00 Trailer00:42 Introduction02:34 True joy in life08:16 Winning teams13:53 When the energy isn't there18:00 Super ambitious21:01 It's not just technology29:27 Elevating quality and standard41:36 Lifelong collaborator51:22 Competent intelligence54:22 Structuring goals and time1:03:59 Who GitLab is hiring1:04:17 What “grit” means to Bill1:04:54 OutroLinks:Connect with BillLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Este podcast es posible gracias a Santander:https://online.bancosantander.es/landings/cuentas/cuenta-autonomos/En este episodio entrevistamos a Carles Reina uno de los primeros inversores y actual ejecutivo de ElevenLabs, la startup de inteligencia artificial que está revolucionando el mundo del audio.Con apenas dos años de vida, ElevenLabs ya ha alcanzado los 100 millones de dólares de ARR y está transformando industrias enteras como el doblaje, los audiolibros, el e-learning y los call centers.Durante esta conversación exploramos el origen del proyecto, cómo empezaron con solo 20.000 dólares, cómo llegaron a captar el interés de fondos como Andreessen Horowitz, y por qué decidieron mantener una estructura de cap table limpia y conservadora.También hablamos de los desafíos éticos y regulatorios que enfrenta una empresa que puede clonar voces humanas en segundos, y cómo gestionan estos riesgos para evitar fraudes, deepfakes y usos indebidos. Desde bloquear voces de famosos por defecto hasta generar “fingerprints” de audio para detectar plagios, ElevenLabs ha desarrollado un modelo de IA responsable centrado en el creador.Además, analizamos su modelo de negocio, su visión de convertirse en una plataforma de voz para todo, sus aplicaciones en Hollywood, educación y videojuegos, y su apuesta por una IA emocional que suene tan humana que te haga olvidar que estás hablando con una máquina.

Send us a textUnlocking the Secrets of Go-to-Market Success: The Top 10 KPIs You Need to TrackIn this episode, we dive deep into the essential metrics every business leader and marketer should monitor to ensure their go-to-market (GTM) strategy is on track. Whether you're launching a new product, entering a new market, or refining your sales process, understanding the right key performance indicators (KPIs) can make all the difference between success and stagnation.Join us as we break down the top 10 KPIs that provide actionable insights into your GTM effectiveness:Customer Acquisition Cost (CAC): Discover how much it really costs to win a new customer and why optimizing this metric is crucial for profitability.Customer Lifetime Value (CLV): Learn how to calculate and maximize the total revenue a customer brings over their relationship with your brand.Monthly and Annual Recurring Revenue (MRR & ARR): Track your revenue growth and forecast future performance with these foundational metrics.Net Promoter Score (NPS): Gauge customer satisfaction and loyalty to identify advocates and areas for improvement.Return on Ad Spend (ROAS): Ensure your marketing investments are delivering measurable returns.Support Tickets: Monitor customer issues and feedback to enhance your product and customer experience.شف أسرار نجاح استراتيجية الدخول إلى السوق: أهم 10 مؤشرات أداء يجب تتبعهافي هذه الحلقة، نغوص في أعماق أهم المؤشرات التي يجب على كل قائد أعمال ومسوق مراقبتها للتأكد من أن استراتيجية الدخول إلى السوق (GTM) تسير في الاتجاه الصحيح. سواء كنت تطلق منتجًا جديدًا، أو تدخل سوقًا جديدًا، أو تعمل على تحسين عملية المبيعات، فإن فهم مؤشرات الأداء الرئيسية الصحيحة يمكن أن يصنع الفارق بين النجاح والتراجع.انضم إلينا بينما نستعرض أهم 10 مؤشرات أداء توفر رؤى عملية حول فعالية استراتيجيتك:تكلفة اكتساب العميل (CAC): تعرف على التكلفة الحقيقية لجذب عميل جديد ولماذا يعد تحسين هذا المؤشر أمرًا حاسمًا للربحية.قيمة عمر العميل (CLV): تعلم كيفية حساب وتعظيم إجمالي الإيرادات التي يجلبها العميل طوال علاقته مع علامتك التجارية.الإيرادات الشهرية والسنوية المتكررة (MRR & ARR): تابع نمو إيراداتك وتوقع الأداء المستقبلي من خلال هذه المؤشرات الأساسية.مؤشر صافي المروجين (NPS): قِس رضا العملاء وولاءهم لتحديد الداعمين ومجالات التحسين.العائد على الإنفاق الإعلاني (ROAS): تأكد من أن استثماراتك التسويقية تحقق عوائد ملموسة.تذاكر الدعم: راقب مشاكل العملاء وملاحظاتهم لتحسين منتجك وتجربة العملاء.معدل تحويل المبيعات: اكتشف مدى فعالية تحويل الفرص إلى عملاء فعليين.معدل فقدان العملاء (Churn Rate): راقب معدل مغادرة العملاء لتقليل الخسائر وتعزيز النمو.مدة تهيئة العميل الجديد: قِس الوقت الذي يستغرقه العميل الجديد ليبدأ في تحقيق القيمة من منتجك.حجوزات العروض التوضيحية: تابع عدد العملاء المحتملين الذين يطلبون تجربة المنتج.استمع الآن لتتعرف على كيفية استخدام هذه المؤشرات في تحسين استراتيجيتك وتحقيق أهدافك التجارية! Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

Fill in the blank: the best marketers aren't just creative, they're ________. If you said “behavioral scientists,” you'd be correct. Daniel and Tamara talk about the three psychology-based plays you can implement today. It all depends on where your words are put, your social proof, and loss aversion.  Daniel mentions why FOMO is millennials'  biggest fear…and how you can play the FOMO card to drive urgency. Plus, Tamara gives an example of why Mailchimp is the best example of the Foot-in-the-Door technique.  If you're looking to get more actionable tips you can start incorporating into your efforts TODAY, this is the episode for YOU…and it's short and sweet. ⌛ Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at ⁠Skedsocial.com Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Episode Info After a series of conferences where I saw some sales tactics that were having the opposite effect from what the person employing them would have wanted, I thought I'd use an episode to share some of the advice I give to companies I've advised over the years. It's informed by my direct experience having been an executive at insurance companies who got sold to, and running the sales function for a B2B SaaS insurtech solution provider. Hopefully this is valuable to anyone trying to sell into the insurance industry (and to those of us on the receiving end of those sales efforts!). Episode Summary This episode provides insights into effective sales and networking strategies for those selling to insurance companies. It challenges conventional sales tactics and emphasizes the importance of personalized and informed approaches. Key Points: Personalized Outreach: Avoid blanket approaches like mass emails or messages. Instead, invest time in understanding if the recipient is a genuine prospect. Tailor your messages to address specific needs and demonstrate genuine interest. Challenges with Conventional Tactics: Many sales playbooks advocate for reaching out to everyone, but this often leads to brand damage and wasted efforts. The video argues that the insurance industry requires a different approach due to its unique nature. Effective Networking: Utilize platforms like LinkedIn for meaningful connections rather than relying solely on event apps, which are often underutilized. Be mindful of social etiquette, such as not interrupting ongoing conversations or meetings. Building Relationships: Focus on being informed and culturally aware to foster genuine relationships. The goal is to reach a point where the prospect feels understood and sees you as a potential solution to their challenges. Practical Advice: Spend a few moments researching potential clients to ensure they are the right fit. Be upfront about your intentions to avoid wasting time on both sides. This episode is brought to you by The Future of Insurance book series (future-of-insurance.com) from Bryan Falchuk. Follow the podcast at future-of-insurance.com/podcast for more details and other episodes. Music courtesy of Hyperbeat Music, available to stream or download on Spotify, Apple Music, and Amazon Music and more.

GSD Presents: Top Global Startups with Ryan O'Hara Go-To-Market Strategies in the Age of AI & Automation June 13th, Friday

What does it take to build the logistics backbone for the next generation of commerce?Sean Henry, founder and CEO of Stord, joins Kleiner Perkins partner Ilya Fushman and Grit host Joubin Mirzadegan to talk about scaling a national fulfillment network that now moves 50 million packages a year and reaches 15% of U.S. households.They explore how Stored is using AI to connect warehouses, middle-mile routes, and delivery promises into one smart system. The goal: to give every brand an Amazon Prime-like advantage.Guest: Sean Henry, Co-Founder & CEO of StordLinks:Connect with Sean HenryXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Minoa is pioneering the value intelligence category, helping B2B companies transform how they sell by connecting product capabilities to customer outcomes. With $2.7 million in funding, the platform enables go-to-market teams to build personalized business cases at scale and move beyond feature-selling to value-based selling. In this episode of Category Visionaries, I sat down with Max Elster, CEO and Founder of Minoa, to explore his journey from product manager at CSP Co to building a platform that bridges the disconnect between product development and go-to-market execution. Topics Discussed: Minoa's evolution from solving internal product-to-GTM communication challenges The emergence of value engineers as a new role in B2B organizations Building and co-creating the "value-based selling tools" category on G2 Leveraging customer advisory boards for evangelism and network growth The shift toward AI-powered personalization in B2B sales processes Mid-funnel optimization strategies for reducing deal drop-off rates GTM Lessons For B2B Founders: Co-create categories with platforms early: Max successfully worked with G2 to establish the "value-based selling tools" category within six months by building genuine relationships with researchers and sharing market insights consistently. He explains, "I connected with different researchers... and just shared my thoughts. I didn't have actually any idea that they could be launching this category in the near future." B2B founders should proactively engage with category-defining platforms like G2 and Gartner by sharing authentic market observations rather than pushing for category creation. Optimize for AI-powered buyer research: Max discovered that prospects increasingly use ChatGPT and Perplexity to build vendor shortlists, and these tools reference G2 as a primary source. He notes, "If you are not there, if you're not existing in your category, it's going to be hard for ChatGPT to shortlist you." B2B founders should ensure their presence in authoritative databases and directories that AI tools commonly reference, as this represents a new channel for buyer discovery. Build strategic advisory networks with equity + recognition: Max created a "Star Path Collective" of advisors incentivized with equity shares and bottles of wine for successful referrals. His approach is refreshingly simple: "Just say, hey, we're trying to build this market... are you interested?" This generates warm introductions and ongoing strategic guidance. B2B founders should systematically identify potential advisors who are already bought into their vision and offer meaningful but not overcomplicated incentive structures. Focus on mid-funnel conversion, not just top-funnel generation: Max emphasizes that many companies obsess over lead generation while ignoring massive drop-offs in the middle stages. He explains, "You can solve everything around pipeline, but if you don't get your mid funnel right... you're also going to lose." B2B founders should analyze their CRM data to identify specific drop-off points and create targeted collateral and processes to address these conversion bottlenecks rather than simply generating more leads. Leverage customers as category evangelists: Max's most successful content and growth strategies center on customer stories and insights. He advises, "The customers are the best people to tell a story about what they have achieved with your product." Rather than creating generic thought leadership, B2B founders should systematically capture and amplify customer transformation stories, which serve dual purposes of social proof and category education. Maintain founder-led sales longer with AI augmentation: Max continues doing founder-led sales while building scalable processes, noting that AI tools enable small teams to maintain high personalization at scale. He believes this approach is more sustainable than rushing to hire sales teams. B2B founders should consider extending their founder-led sales phase by leveraging AI and automation tools rather than defaulting to rapid sales team expansion.     //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM   

Send us a textIn this episode, we break down the essential steps to building a successful go-to-market strategy. Whether you're launching a new product, entering a new market, or refining your approach, understanding the key phases—from market research and customer segmentation to positioning, pricing, and channel selection—is crucial. Join us as we walk through each step, share practical tips, and explore real-world examples to help you craft a strategy that drives growth and maximizes your impact.في هذه الحلقة، نستعرض الخطوات الأساسية لبناء استراتيجية ناجحة للوصول إلى السوق. سواء كنت تطلق منتجًا جديدًا، أو تدخل سوقًا آخر، أو ترغب في تحسين أسلوبك الحالي، فإن فهم المراحل الرئيسية التي تشمل البحث عن السوق وتقسيم العملاء، وتحديد الموضع التسويقي، ووضع الأسعار، واختيار قنوات التوزيع، أمرٌ بالغ الأهمية. انضم إلينا بينما نستعرض كل خطوة، ونشارك نصائح عملية، ونستكشف أمثلة واقعية تساعدك في صياغة استراتيجية تعزز النمو وتزيد من تأثيرك في السوق. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

That “middle” option on a pricing page? It's not there by accident. It's there to mess with your brain…in the best way possible. This episode's guest, Tamara Grominsky, is back to break down one of the sneakiest (and most effective) psychological tools in marketing: price anchoring. From B2B SaaS to steakhouse menus, she shows how marketers use decoy pricing to nudge people toward the offer they actually want you to buy. And, we dig into the difference between setting a price and positioning it, because pricing is more than just a revenue lever. It's a storytelling tool. Plus, we explore ways you can apply this today by adding decoy tiers, using visual hierarchy, and writing copy that reframes value without touching the numbers. If you're a marketer who wants to sell more without changing your product, just how it's perceived, this one's a masterclass. ActiveCampaign turns your ambition into impact by orchestrating your marketing through Active Intelligence and AI agents - powering your imagination with billions of data points, activating fully-realized campaigns and strategies from your ideas, and validating what works - so you can drive real results. Follow Tamara: LinkedIn: ⁠https://www.linkedin.com/in/tamaragrominsky/⁠ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Eric Yuan turned a simple belief into Zoom, the platform that kept the world moving through a once-in-a-century shutdown and redefined modern work. On this episode of Grit, the Zoom CEO shares why velocity beats size, how a family-first ethos powered his leadership during COVID, and why the coming wave of AI dwarfs the original internet boom. He details how he's refreshing Zoom's culture for 7,500 people, opting for virtual deal calls over in person meetings, settling into life as an empty-nester, and keeping Zoom nimble enough to outpace Big Tech and the next wave of AI startups.Guest: Eric S. Yuan, Founder & CEO of ZoomChapters: 00:00 Trailer00:44 Introduction01:47 Walking with swagger03:48 Extremely exciting moment10:05 Classic innovators' dilemma12:59 Laser-focused bandwidth17:56 Family first: lead by example22:09 Everybody was doing their road shows25:34 The entire world was dependent28:04 Community care31:57 Valuation and a co-founder35:17 A lot of unhappy days39:25 Building Zoom for consumers46:57 Holograms?52:01 Home53:23 Huge competition, high velocity1:00:33 Where companies get wrong1:04:52 Giving back1:13:12 Who Zoom is hiring1:13:24 What “grit” means to Eric1:14:24 OutroMentioned in this episode: Webex by Cisco, Glean, Apple, HP, Netscape, Yahoo, Brian Armstrong, Emilie Choi, Coinbase, New Limit, Elon Musk, Windy Hill, Magic Leap, Rony Abovitz, Jony Ive, OpenAI ChatGPT, Bill McDermott, ServiceNow, Carl EschenbachLinks:Connect with EricXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Sales Enablement in staffing is no longer a tactical side function, it's the engine of your entire go-to-market strategy. In this eye-opening episode, Avner Baruch (Author of Project Moneyball) shares how top staffing and recruiting firms are transforming enablement from “content dumping” into measurable impact through coaching, role practice, and feedback loops. This video will inspire you to re-evaluate your GTM systems and explore enablement through the lens of performance coaching and strategic execution. In This Episode: What Sales Enablement in Staffing really means today How to build a go-to-market strategy aligned with sales motion The hidden cost of relying solely on content (and what to do instead) Why role practice and feedback loops are critical for sales acceleration How elite teams reinforce skills—without blowing their budget The enablement tech stack that makes it all possible Avner's Project Moneyball methodology for enabling outcomes across the customer lifecycle Whether you're launching a new GTM motion or trying to reverse stagnant revenue, the insights here are built to drive impact across your customer lifecycle. Timestamps: 00:43 - What is sales enablement? A Moneyball analogy 02:57 - Sales enablement in startups vs. enterprises 03:45 - Why the best companies go beyond content 04:55 - The economic pressure fueling enablement evolution 06:43 - Common pitfalls: Content without context 08:51 - Why content is only half the battle 10:53 - The power of role practice and daily sales routines 12:55 - Real-world staffing challenges and playbook creation 16:29 - Why leaders avoid role practice—and how to fix it 20:52 - Leveraging AI for sales coaching 22:30 - Shifting outdated staffing habits 25:12 - Consistency beats intensity in sales enablement 27:26 - Misalignment of seller skills and roles 31:59 - Coachability and cultural fit in hiring 34:17 - The ideal sales enablement hire 37:01 - Content graveyards vs. actionable insights 41:36 - Meet Avner Baruch and Project Moneyball 44:26 - Moneyball methodology for enablement ROI 46:30 - Avner's favorite book: Crossing the Chasm   About the Speakers: Brad Bialy is host of Take the Stage and InSights, two of the leading podcast for the staffing industry, presented by Haley Marketing. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars. As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. As an executive GTM and Enablement leader, Avner Baruch has built and led GTM, Sales Enablement and RevOps functions from the ground up for leading Startups such as Walkme, Imperva-Incapsula, Rapyd and more notable SaaS businesses. As a consultant, member of Advisory Boards and Design Partners, he has helped entrepreneurs and scaling startups implement and reinforce their sales methodologies, fine-tune their Product-Market Fit, design, build and scale their selling motion. In 2020 he founded Project Moneyball (a GTM consulting firm) to help early-stage startups and scaling businesses overcome growth challenges. He is a certified sales trainer holding a B.Eng with Honors in Electrical Engineering & Physics from Coventry University (UK) and the Max Planck Institute (France).   Offers Heard in this Episode: 30 minutes of strategic marketing consultation with Brad Bialy: https://bit.ly/Bialy30 Special Offers! Our Best Savings of 2025: https://bit.ly/bialyoffer What if your back office fueled your growth instead of holding it back? TRICOM makes it happen! From payroll and billing to accounting and asset based lending, they clear the roadblocks and power your path forward. Your team gets paid, your cash flow stays steady and your business scales like never before. TRICOM doesn't just support you, they set you up to soar. Visit https://www.TRICOM.com to learn more. 

We're back. In the first episode of Season 2 of the FutureCraft Podcast, Ken Roden and Erin Mills dig into how AI is shifting the entire go-to-market motion. Not just content, but sales enablement, market strategy, and execution. They share how they're using tools like ChatGPT, Gamma, and structured research to build battle cards that actually move deals. They also break down what's working—and what's not—when it comes to driving adoption on lean teams. This episode covers practical ways AI can support speed and clarity without adding complexity. It closes with personal updates and an open call for listener ideas as the show evolves.   Unpacking the AI Toolbox Digital Focus Groups and AI-Assisted Research: Our hosts take us through an intricate process of leveraging AI-driven focus groups and deep research tools to gain valuable insights about customer behavior and preferences. The Power of Synthesis and Presentation Tools: With the help of platforms like Gamma, they illustrate how to transform comprehensive research into polished, actionable battle cards for sales teams, effectively bridging the gap from data gathering to strategic execution. 00:00 Introduction and Disclaimer 00:22 Welcome to Season Two 01:28 Hosts' Personal and Professional Updates 03:58 AI's Rapid Advancements 06:30 Deep Dive into AI Tools and Techniques 09:06 Building a Digital Focus Group 17:34 Leveraging Deep Research for Competitive Intelligence 25:31 Leveraging AI for Content Strategy 26:02 Impact of AI-Driven Traffic on User Engagement 27:20 Credibility and Organic Traffic in AI Models 28:21 Deep Research and Customization in AI 32:50 Creating Consumable Content with AI 34:16 Optimizing Competitive Analysis with AI Tools 40:00 Enhancing Presentation and Design with Gamma 47:49 Integrating AI Tools for Efficient Workflows 51:09 Season 2 Overview and Future Directions

Dots Oyebolu chats with Larry Kim, Founder and CEO of Customers.ai.Larry shares his groundbreaking approach to go-to-market strategies in the B2C space, challenging the dominance of ad-heavy models and introducing a scalable, intent-driven framework for outbound email marketing. From the evolution of PPC to hyper-personalized campaigns powered by AI, this conversation explores how marketers can rethink engagement, improve deliverability and expand their reach without sacrificing relevance or compliance.Key Takeaways:(02:11) Customers.ai identifies website visitors using AI for outbound marketing.(03:53) The future of marketing is hyper-personalized and AI-driven, with individualized video sales letters and content.(07:39) B2C companies are now facing ROI challenges in digital ads due to skyrocketing CPMs.(09:02) Intent-driven email marketing can provide higher quality leads for B2C businesses at a fraction of ad costs.(16:17) “Intent-driven outbounding” is a new category blending the best of inbound and outbound strategies.(18:41) Three strategic pillars are dynamic list generation, deliverability tools and email list hygiene.(33:18) AI-powered creative customization tailors messages to user behavior, identity and journey.(40:17) Customers.ai restores first-party data pipelines, overcoming modern browser and privacy restrictions.(46:11) CAN-SPAM monitors compliance in the US but strategic discomfort boosts innovation.Resources Mentioned:Larry Kimhttps://www.linkedin.com/in/larrykim/Customers.ai | LinkedInhttps://www.linkedin.com/company/customersai/Customers.ai | Websitehttps://customers.aiInsightful Links:https://customers.ai/bloghttps://userlist.com/blog/b2c-saas-email-marketing/https://www.business2community.com/brandviews/marketo/leverage-social-intent-data-email-marketing-01818638https://martech.org/4-qualities-of-an-intent-driven-marketing-automation-email-program/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode, Jill Robb explores the growing threat of synthetic identity fraud in auto lending and lenders' strategies to fight back. From income misrepresentation to false employment claims, we unpack what's driving the $9.2 billion in estimated fraud exposure and how smarter data and decisioning can make a difference.

Are you ready to launch? This week, Liz is joined by Sandy Waugh Ruggles to discuss go-to market strategy. In their conversation, they discuss the importance of identifying targets early and training commercial reps on those targets so that they can best sell the product. Sandy shares why she recommends utilizing psychographic descriptors for targeting and the importance of gaining alignment on these targets prior to launch.In 2025, we're embarking on a MedDevice Training Journey: From clinical trials to standard of care. Join us all year long as we explore training at each stage of the product life cycle.Need help developing your clinical trial training strategies? Contact us at training@cumbyconsulting.com.Related Resources:Sandra is the President of Summit Rock Strategy Consulting, where she specializes in leading medtech development teams through strategic decisions, assessing opportunities, defining product and portfolio plans, and preparing for commercial launch. She also serves as director for policy research in the Stanford Biodesign Policy Program. Sandra is both an inventor and an innovator. She holds over 20 patents in various domains, from consumer medical devices to therapeutic proteins, and has led multiple US product launches. Sandra co-founded Catalyst Biosciences and was named a Top Innovator Under 35 by MIT Technology Review. Sandra earned a PhD from the University of California, San Francisco in biophysics and was a Stanford Biodesign Innovation Fellow.Subscribe to our newsletter to hear more about the journey from clinical trials to standard of care! Click here to subscribe!Connect with us on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Sandy Waugh RugglesCumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠About Cumby Consulting: Cumby Consulting's team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

Over the past two decades, Bret Taylor has quietly helped shape the arc of Silicon Valley.From co-creating Google Maps to steering Facebook, Salesforce, and OpenAI, he's been behind some of the most consequential products in tech. Now, with his new company Sierra, he's starting from zero—again.In this conversation, Bret opens up about how founders navigate identity, why the best ideas often come from everyday friction, and how staying relentlessly focused can unlock real momentum in AI.Guest: Bret Taylor, Co-Founder of SierraChapters:00:00 Trailer00:49 Introduction01:57 Saving OpenAI09:15 Overwhelming yet capable of a lot13:36 Father and founder16:49 History is written by the victors22:13 How you price matters35:58 Stickiest piece of software49:48 The first realtime social network55:34 Facebook CTO who rewrote Google Maps1:02:10 Least known, most impressive1:11:39 The best way to predict the future1:16:22 Most personally passionate1:21:22 Currency of reputation1:27:17 Away from work1:28:35 Who Sierra is hiring1:28:58 What “grit” means to Bret1:29:18 OutroMentioned in this episode: Google Maps, Salesforce, OpenAI ChatGPT, Meta Facebook, X (formerly Twitter), Sam Altman, Elon Musk, Mark Zuckerberg, Google, Marissa Mayer, Excite, MSN, AltaVista, Amazon, Harvey, Airbnb, Coinbase, Apple, John Doerr, Cursor, Codeium Windsurf, Perplexity, xAI, Kleenex, Amazon Web Services (AWS), FriendFeed, Tumblr, Kevin Gibbs, Google Maps, Yelp, Trulia, iOS App Store, Blackberry, Facebook Messenger, Marvel Avengers, Slack, Quip, Leonardo da Vinci, Clay Bavor, Microsoft, Eric Schmidt, Alan Kay, Brian Armstrong, Brian Chesky, Shopify, SiriusXM, Patrick CollisonLinks:Connect with Bret TaylorXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Guest InformationJaya Pokuri - Co-founder, Bonfire AnalyticsVinay Nagaraj - Co-founder, Bonfire AnalyticsKey Topics DiscussedHealthcare data analytics and go-to-market strategyMachine learning applications in health tech salesProcessing prescription claims and medical dataMoving beyond volume-driven provider targetingHealthcare policy challenges and data accessCompanies and Products MentionedBonfire Analytics - Healthcare data analytics platformPoint Designs - Prosthetics device company (case study)Key Statistics3x increase in sales efficiency for Point DesignsFounded Bonfire Analytics in late 2022Target market: SMB to mid-market health tech companiesResourcesBonfire Analytics Website: https://www.bonfireanalytics.com/Using Provider Data to Sharpen Your GLP-1 GTM StrategyConnect with guests on LinkedIn: Jaya Pokuri and Vinay Nagaraj Product in Healthtech is community for healthtech product leaders, by product leaders. For more information, and to sign up for our free webinars, visit www.productinhealthtech.com.

Customer interviews are a goldmine for information and strategy ideas. But how do you turn their words into action?  Daniel and Tamara talk about how customer feedback is great, but turning their insights into actual change is even better. First, you have to make sure you're asking the right questions to get the information you need. Next, there's two types of interviews: generative and concept-testing. Which one should you choose based on your goals?  Tamara shares why “right place at the right time” is important when it comes to buying, churning, or even adopting a feature. You wanna strike when you're at the top of their mind because three months down the line? It's just too late.   If you're looking to get more out of customer feedback and ask questions that yield success, this is the episode for YOU…and it's short and sweet. ⌛ Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at ⁠Skedsocial.com Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Chris Urmson has spent the last 20 years pushing the limits of autonomous driving—first at Carnegie Mellon's DARPA Grand Challenge team, then as co-founder of Google's self-driving car project, now Waymo.On this week's episode, the Aurora CEO retraces that journey—from building robot cars in the desert to leading a public company pioneering driverless trucking.He shares why autonomy was always a matter of when, not if, how he handled a high-profile departure from Waymo, and what it takes to build at the intersection of deep tech, safety, and infrastructure.Now eight years into Aurora, Urmson says the future he's been chasing is finally within reach.Guest: Chris Urmson, Co-Founder & CEO of AuroraChapters: 00:00 Trailer00:43 Introduction01:59 FSD: are we there? 14:31 The competition, a million dollar check from LA to LV22:50 Dream like an amateur, execute like a pro32:30 Operate with integrity42:49 The future is here, unevenly distributed49:36 Underestimated decisions, minimizing regrets1:03:55 Retaining value1:16:45 Integrating self-driving1:28:20 Lifer1:29:25 Who Aurora is hiring1:29:53 What “grit” means to Chris1:30:15 OutroMentioned in this episode: Waymo, Google, Rivian, Dmitri Dolgov, Uber, Tesla, The DARPA Grand Challenge, Defense Advanced Research Projects Agency, United States Department of Defense, Carnegie Mellon University, Stanford University, FedEx, Werner Enterprises, Hirschbach, Schneider Electric, Larry Page, Sergey Brin, Sebastian Thrun, Batman, Kentucky Fried Chicken, Anthony Levandowski, Donald Trump, Apple iPhone, Airbnb, Blackmore, Stripe, Titan, Ford, Volkswagen, RJ Scaringe, Peterbilt Motors Company, The Volvo Group, Continental AG, Dara KhosrowshahiLinks:Connect with Chris UrmsonXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner Perkins

In this episode, Marcus speaks with Avner Baruch about the invisible costs of misalignment in go-to-market functions and why focusing on traditional sales metrics like ARR and conversion rates often misses the point. Avner shares his journey into sales enablement and how it led him to develop a methodology called Project Moneyball, which digs beneath surface metrics to uncover the real issues. By factoring in soft skills, time management, and process adoption, this approach helps teams identify problems much earlier, often during onboarding, rather than waiting months for reports to catch up. Key Themes Explored:

Chandar Pattabhiram, marketing maestro and Chief Go-to-Market Officer at Workato, shares his expertise on the agentic economy and the revolutionary impact of AI on go-to-market strategies.• The rise of AI agents brings productivity without pause, enabling organizations to shift from reactive to proactive approaches• Current AI implementation remains largely experimental and edge-focused rather than addressing core business processes• Workato's approach focuses on cross-functional processes versus siloed applications to prevent agent sprawl• Traditional go-to-market principles still apply – win more, win bigger, win faster – but AI provides unprecedented efficiency• Enterprise context is crucial for AI effectiveness – it's not just about LLMs but Enterprise Learning Models (ELMs)• AI enhances storytelling capabilities but emotional connection remains essential – "heart to head, not head to heart"• Success requires identifying your "onlyness" and selling to markets that value your unique differentiation• Bring philosophies rather than playbooks when moving between companies• Balance technical understanding with human connection – "CTFO: chill the F out"• Life ultimately comes down to health, experiences, and relationships (H-E-R)Ready to master go-to-market strategy in the AI era? Chandar Pattabhiram reveals the secrets behind scaling companies into billion-dollar powerhouses:

Are you struggling to differentiate your channel program in a crowded cybersecurity market? Wondering how to speed up your sales cycle and create more value for partners? Curious about what it takes to scale globally with varying partner expectations? If these questions hit home, this episode offers field-tested answers and bold new strategies.In this conversation we discuss:

She's back! In this action-packed follow-up episode, Amanda Hofman — one of the founders of NYC-based Go To Market Studio — returns to The Found Podcast to talk all things strategic merch. We first met Amanda in Episode 157, where we dove into her career journey and how she built a company rooted in intentional, anti-boring custom merchandise for brands that want to stand out and create lasting impressions. In this 2025-focused conversation, Amanda and I get tactical about: How to make branded merch that actually gets used (and remembered) Why merch should be part of your strategic marketing plan—not an afterthought Specific ways service-based businesses, speakers, coaches, and digital brands can integrate merch into their sales funnels and brand experiences Trends in merch design, sourcing, and storytelling that can help you level up in the new year Actual examples of real businesses and how Amanda would coach them to create and use merch This is a must-listen episode for anyone planning a product launch, team retreat, client gifting campaign, or live event. If you want to grow your visibility and deepen your connection with your audience in a tangible way—this is your episode.

Ever opened up a blank doc and spit out copy filled with buzzwords, vague benefits, or even nothing at all? Tamara and Daniel are here to help fix messaging woes. Good messaging can be hard to find—it's important to remember that the best messaging is a middle ground: it's not too fluffy, not too emotional, and not too technical or dry. Tamara walks us through the value-benefit feature (VBF) to show us the three steps to crafting the right message.  If you're looking to sharpen your messaging and copy skills, this is the episode for YOU…and it's short and sweet. ⌛ Sked Social is the no-BS social media management platform built for teams who want to move fast, collaborate easily, and actually prove impact. No per-seat shakedowns, no absurd price hikes, no surprise add-ons—just powerful tools that save time and cut through the chaos. Learn more at ⁠Skedsocial.com Follow Tamara: LinkedIn: https://www.linkedin.com/in/tamaragrominsky/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Guest: Brett Jackson, a coach at CEO Coaching International.  Brett is a seven-time CEO, and two-time COO with 35 years of experience leading software and SaaS companies through scale-ups, pivots, and turnarounds. Before he became a CEO, Brett built deep go-to-market expertise as a VP in product sales and marketing. Quick Background: You can't always blame sales and marketing when your sales are trending in the wrong direction. And sales and marketing can't always blame each other. Great leaders push their teams to look below the surface and also take in the BIG picture to repair deeper misalignments that are stalling progress. On today's show, Brett Jackson discusses how optimizing the go-to-market value chain can drive sustainable revenue growth and Make BIG Happen.

John Chambers led Cisco through the rise of the internet—transforming it into the world's most valuable company at its peak.On this week's Grit, the former Cisco CEO unpacks how he scaled the business from $70M to $50B+, pioneered M&A as a growth strategy with 180 acquisitions, and built what many called the best sales force in tech.Now leading his own venture firm, Chambers shares how he's backing the next generation of AI-native startups.Guest: John T. Chambers, Former Cisco Executive Chairman & CEO, JC2 Ventures Founder & CEOChapters: 00:00 Trailer00:45 Introduction01:45 Track record, relationships, trust13:21 Acquisitions every year17:32 Product-focused24:40 Family, dyslexia, and without shame30:46 Wang Laboratories35:59 Ready being CEO40:17 Reinventing your business50:08 Numbers don't lie54:09 Sales calls and making mistakes56:20 Adapting leadership style1:06:32 Best leadership year ever1:13:35 A busy, exhausting schedule1:22:07 Candid with me1:25:21 What “grit” means to John1:26:43 OutroMentioned in this episode: John Doerr, OpenAI, Wang Laboratories, IBM, Microsoft, Google, Amazon, Apple Inc., Meta Platforms, FMC Corporation, DuPont de Nemours, Inc., John Mortgage, Don Valentine, Sequoia Capital, Alcatel Mobile, Lucent Technologies, Inc., Verizon Communications Inc., AT&T Inc., Rick Justice, Pankage Patel, Larry Carter, CNBC, Jim Cramer, George Kurtz, CrowdStrike, Randy Pond, Rebecca Jacoby, Mel SelcherLinks:Connect with JohnXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Phil Stern is the operating principal of Mainsail Partners, a growth equity firm that invests in bootstrapped vertical SaaS companies. Mainsail offers deep operating support to the leaders in their portfolio companies to help them grow more efficiently. Phil leads the GTM operations team, helping their founders scale sales, marketing, and success teams.  Phil was an experienced SaaS sales leader at several companies before joining Mainsail to focus on helping their portfolio companies scale up to $30M ARR or more. Phil's team helps founders solve challenging problems with sales leadership, rev ops technology, compensation, marketing analysis and planning, and more with deep operational insights customized for each company.  In this episode, Phil discusses these important topics. The five keys  to hiring your first head of sales to graduate from founder-led sales to a scalable sales team How Mainsail specialists partner with founders and their leaders to help them solve their most important GTM problems quickly How Phil helps with due diligence on potential investments to assess the upsides and opportunities for revenue growth Why Mainsail is focused on vertical SaaS companies with founders who are experts in their domains Quote from Phil Stern, Operating Principal at Mainsail Partners “Hiring a first head of sales is typically one of the first roles we're going to hire. This sales leader needs to be willing to sell the product. You're not coming in at $5 million of ARR to be an armchair VP. You own part of the quota, you're going to cover for a rep at a trade show or on maternity leave, whatever it takes.  “You have to be willing to sell. So if you come in just to strategize and move chess pieces around, it's just not the job for you. “If you don't sell, you won't get close enough to the customer. For these customers in vertical end markets, you need to get close to them, learn from them, understand them, and speak to them.  “It's really back to a bootstrapper mentality. The CEO has been doing absolutely everything up and down the business. I'm asking a sales leader to do everything up and down the go-to-market.” Links Phil Stern on LinkedIn Mainsail Partners on LinkedIn Mainsail Partners website The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com.

Matt Murphy transformed Marvell from a broad-based chip supplier into a $100B data infrastructure leader—powering the rise of AI, cloud, 5G, and custom silicon.On this week's Grit, the Marvell CEO shares how he refocused the company's strategy, led major acquisitions like Inphi ($10B) and Cavium ($6B), and positioned Marvell at the center of the next era of compute.He also reflects on lessons from his father, a longtime CEO, the discipline of running 90 miles a week, and how staying steady through industry cycles has set him apart.Chapters:00:00 Trailer00:47 Introduction03:00 Huge company, taking the long view10:28 Market cap shift to big tech14:44 The data infrastructure opportunity20:30 Massive economic opportunity31:33 Semiconductor industry and geopolitics40:46 Taiwan and Moore's Law 44:05 Getting hammered down 50%47:05 Silicon Valley51:15 All in despite risks55:37 The CEO checkbox1:01:22 Email from Matt, subject: Grit1:07:35 The higher you go1:15:44 Who Marvell is hiring1:20:14 What “grit” means to Matt1:24:40 OutroMentioned in this episode: Jim Cramer, Taiwan Semiconductor Manufacturing Company Limited (TSMC), Maxim Integrated, Mattel, Inc., Cisco Systems, Inc, Juniper Networks, Meta Platforms, Amazon.com, Inc., Cavium, Inc., Inphi Corporation, Aquantia Corporation, Mellanox Technologies, Nvidia Corporation, Microsoft Corporation, OpenAI, Anthropic, John Chambers, Facebook, Spotify, Airbnb, Google, Barack Obama, Ronald Reagan, Donald Trump, Intel Corporation, Robert Norton Noyce, Gordon Moore, Advanced Micro Devices, Inc. (AMD), Andrew "Andy" Stephen Grove, Bloomberg, Intuit Inc., Lip-Bu Tan, Sehat Sutardja, Whay S. Lee, Starboard Value, Rick Hill, Novellus Systems, Inc., Michael Strachan, Deloitte & Touche LLP, Apple Inc., Steve Jobs, Chris KoopmansLinks:Connect with MattLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins

Customer expectations have skyrocketed—people now demand instant, personalized, and seamless interactions across every touchpoint. But are companies truly meeting these expectations, or are they still stuck in reactive customer service models? What if AI could completely transform the customer experience into something proactive, predictive, and even empathetic? Joining me today is Vinod Muthukrishnan, VP & COO of Webex Customer Experience at Cisco. Vinod is a leader in the future of customer experience (CX), helping organizations use AI to anticipate customer needs, deliver seamless automation, and create personalized interactions at scale. Vinod Muthukrishnan is the VP & COO for the Webex Customer Experience Business Unit, overseeing Go To Market, Customer, and Business Operations. In this role he collaborates with Cisco field teams, partners, and customers to deliver innovative solutions. His passion lies in creating products that solve real customer pain points and providing a seamless customer experience. He also values building strong communities, teams, culture, and operating rhythms.Previously, Vinod spent three years in Enterprise AI at Uniphore, a Cisco Investments Portfolio Company, where he developed a product enabling Citizen Developers to create AI and automation solutions. He managed Uniphore's customer functions, including Delivery, Technical Support, Customer Success, and AI consulting, helping enterprises align their business goals with AI roadmaps.Vinod was also VP & COO at the Webex Contact Center Business Unit during a period of significant growth and innovation. During his tenure at the BU, the IMI CPaaS business was acquired, and Webex Contact Center was launched. These two initiatives now serve as the foundations of the Webex Customer Experience Business Unit. Vinod oversaw all GTM functions.He joined Cisco when his startup, CloudCherry, was acquired in 2019. As Co-Founder and CEO of CloudCherry, he and his team developed a Customer Experience Platform that became Webex Experience Management. They also built the foundations of the Customer Journey Data Service, essential to the Webex Portfolio today.Coming from a military family, Vinod began his career in the Merchant Marine at 18, becoming a certified First Officer with Maersk Line and sailing to over 60 countries. He later joined the founding team at MarketSimplified, which introduced mobile trading to major brokerages like TD Ameritrade and OptionsExpress. RESOURCESCisco: https://www.cisco.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brandsOnline Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit www.osms25.com and get a 25% discount off Premium All-Access Passes with the code osms25agilebrandDon't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

From a 350-square-foot home in South India to leading HubSpot, a $30B CRM powerhouse, Yamini Rangan's journey is nothing short of remarkable. In this episode, Yamini shares how she's guiding HubSpot through a post-pandemic shift toward product-led growth, the hard-won lessons behind building go-to-market alignment, and why human-centric leadership is her edge in an AI-first world. Plus, her take on why data is the new battleground in tech.Chapters: 00:00 Trailer00:52 Introduction02:22 Fire in my belly10:06 Constraints12:19 Peak performance16:38 Helping while in sheer panic21:43 The general ethos30:14 Customer value36:08 Excited and scared47:25 Becoming CEO54:19 Feeling behind1:01:51 Very lonely1:05:34 Losing credibility1:08:42 Slowing down, sitting still1:12:31 No patience to finish a book1:15:39 Who HubSpot is hiring1:15:54 What “grit” means to Yamini1:16:45 OutroMentioned in this episode: Sequoia Capital, Carl Pieri, Brian Halligan, Zoom Workplace, Meta Platforms, Google, Anthropic, Microsoft, Salesforce, Blockbuster Video, BlackBerry Limited, Axon Enterprise, Netflix, Snapchat, Harvey, Dharmesh Shah, Gödel, Escher, Bach: an Eternal Golden Braid, Sapiens: A Brief History of HumankindLinks:Connect with YaminiXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comLearn more about Kleiner Perkins