Podcasts about Go to market

Sales organizations stall when knowledge stays trapped in the heads of a few experienced people. In this Revenue Builders replay, Frederik Maris explains how leaders turn field experience into repeatable execution through sharper qualification, stronger frontline management, and deliberate coaching. He shares how conscious competence helps managers teach what top performers do instinctively, why early wins matter for new reps, and where leaders must take accountability when talent fails to develop. The conversation gives CROs a practical view of the systems, behaviors, and management discipline required to build a team that can scale. Frederik Maris is the Co-Founder and Chief Revenue Officer of EliteGTM, where he helps founders and revenue leaders build more predictable go-to-market organizations through advisory, recruiting, and enablement. His career includes senior leadership roles at Splunk, Zoom, DataRobot, BMC, Veritas, and PTC, giving him firsthand experience building and transforming complex enterprise sales teams. Connect with Frederik: LinkedIn Resources mentioned: The Happiness Advantage by Shawn Achor Key takeaways from this episode:  08:44 – What it really takes to uncover the customer pain and internal support that move complex deals forward. 04:51 – Why sales leaders need a clear understanding of the methods behind their own success. 26:16 – What CROs often overlook about the frontline manager's role in seller ramp and retention. 28:13 – Why a new rep's first deal can shape confidence, momentum, and long-term performance. 40:36 – Frederik Maris's perspective on the traits that matter most when hiring for growth. 45:06 – A look inside the interview signals that reveal self-awareness and emotional intelligence. 01:01:07 – The leadership question that creates accountability when performance falls short. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

What if the biggest bottleneck in your business isn't your team, your budget, or your idea, but simply the fact that you haven't asked AI the right question yet? In this episode of The Happy Hustle Podcast, Michael Ballard closes out our AI Masterclass Workshop with maybe the most tactical, business first talk of the whole event. Michael is the founder of SlashDev, a software development agency that builds websites, mobile apps, CRMs, and lead generation systems for clients across a wide range of industries. He studied finance and entrepreneurship at the University of Washington, and back when vision models were just starting to recognize objects, he spent a year deep in a machine learning program dreaming up things like inventory scanners. He later worked at Ericsson on their automation and AI team, watching firsthand how a massive company rolls out new technology slowly and carefully. For the past five years he has poured that experience into SlashDev, and if you have seen the Happy Hustle Club's software platform, the one built around our Ten Alignment System, that is his team's work too. This episode matters because Michael does not talk about AI like a shiny new toy. He talks about it like a business owner who has to justify every dollar spent. His whole framework comes down to three questions. Does this generate revenue? Does it cut costs? Does it improve the product? If the answer is no to all three, skip it, no matter how cool the demo looks. One of the most useful ideas he shares is running a full audit of your business using a tool like Claude Code. Talk through your marketing channels, your partnerships, your team, your SOPs, even the salaries tied to certain tasks, and ask AI what the highest value opportunities are. He points out something a lot of us miss, which is that if everyone in your industry is showing up to a certain conference or using a certain channel and you are not, that is free money sitting on the table. He also gets real about content. Michael says he genuinely dislikes making content and barely uses Instagram, yet his team used AI voice cloning and animation tools to produce reels that pulled in twelve million views without him ever sitting in front of a camera. That is not about replacing authenticity, it is about removing the excuse that content takes too much time. The lead generation piece might be the most eye opening stat in the whole talk. His team scraped 49,000 leads for 158 dollars and used AI to score over 3,600 of them as ideal fits, ready for custom outreach that used to take a whole team to pull off. He also walks through building AI systems that answer texts after hours so hot leads never go cold, and one that studies your best sales calls so your entire team starts closing the way your top performer already does. Michael does not shy away from the limits either. When a listener asked about HIPAA compliance for a medical business, he was honest that it is still a real legal risk worth caution, and he pointed to cloud providers with compliant setups as a starting point rather than pretending there is a shortcut. If you are running a business and wondering where to actually point AI first instead of just experimenting for the sake of it, this episode gives you the exact lens to look through. Go listen to the full conversation at https://caryjack.com/podcastin/ and start with just one high ROI move this week. That is usually all it takes to see what is possible. Connect with Michaelhttps://www.facebook.com/profile.php?id=100076038248142https://www.instagram.com/slashdev.iohttps://www.youtube.com/@slashdevio/featuredhttps://www.linkedin.com/company/slashdev-io/ Find Michael on this website: https://slashdev.io/ Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a copy of his new book, https://www.thehappyhustle.com/book Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course @ https://thehappyhustle.com/thejourney/ Apply to the Montana Mastermind Epic Camping Adventure @ https://thehappyhustle.com/mastermind/ “It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!” Episode Sponsors: If you're feeling stressed, not sleeping great, or your energy's been kinda meh lately—let me put you on to something that's been a total game-changer for me: Magnesium Breakthrough by BiOptimizers. This ain't your average magnesium—it's got all 7 essential forms that your body needs to chill out, sleep deeper, and feel more balanced. I take it every night and legit notice the difference the next day. No more waking up groggy or tossing and turning all night If you're ready to sleep like a baby, calm your nervous system, and optimize your recovery, go grab yours now at https://www.bioptimizers.com/happy and use code HAPPY10 for 10% OFF. =================================================================== My Green Mattress If you've been waking up with back pain, feeling stiff, or just not getting that deep, quality sleep. This might be what you're missing: My Green Mattress. It's made with clean, non-toxic, and eco-friendly materials, so you're not just sleeping better, you're sleeping healthier too. The comfort and support are on another level, and you can really feel the difference night after night. 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"There's 20 fires going on at every moment in the office and you have enough water to put out four."Mark Roberge shares what it takes to build and scale a company, from finding product-market fit to knowing when it's time to grow.He also shares the framework behind his new book, The Science of Selling, and why founders should scale based on their own data, not another company's success.Guest: Mark Roberge, Founding CRO of HubSpot, HBS Professor, and Co-Founder at Stage 2 CapitalConnect with Mark: XLinkedInConnect with Joubin:XLinkedInEmail: grit@kleinerperkins.comFollow Grit on: LinkedInX​Learn more about Kleiner Perkins

On prend du recul sur le rôle du PMM à travers les yeux d'une responsable Marketing & Revenue.Selma, CRO chez Agorapulse partage sa vision de la fonction et les situations dans lesquelles elle crée le plus de valeur pour l'entreprise. Elle revient aussi sur un choix organisationnel fort chez Agorapulse : déplacer l'équipe PMM initialement au Produit sous son aile, puis faire évoluer progressivement son périmètre vers une équipe Go-To-Market qui ne se limite plus aux recommandations stratégiques, mais qui porte les sujets de bout en bout, de l'analyse du marché à l'exécution, avec des KPI directement liés au business.Selma nous partage des exemples concrets de collaboration avec le content, la lead gen et la brand pour arrêter de se marcher dessus mais aussi de ce qui permet à un PMM d'obtenir une place à la table des décisions.Enfin, elle revient sur plusieurs pivots de carrière qui ont marqué son parcours et partage ses réflexions pour faire des choix professionnels qui semblent contre-intuitif mais qui permettent de progresser sur le long terme.Si vous cherchez à renforcer votre impact business en tant que PMM, à confronter vos idées reçues et à mieux comprendre ce que la fonction Product Marketing  peut apporter à une organisation, cet épisode va vous donner quelques pistes de réflexion.Bonne écoute.RESSOURCES

The Go-to-Market Slide Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The Go-to-Market slide is important for seed-stage companies pitching for funding. It shows how the startup will enter the market. Consider setting up an initial target market. List the top twenty customers who will buy your product and gather them into a group called the beachhead market. This shows a focused strategy with a predetermined list of companies to pursue. Show how these companies are a great fit for your product. Then mention that you have already talked with all of them and they are interested in buying. Next, show how these companies will lead to more and bigger companies in the market. Avoid the percent of market approach in which 1% of a billion-dollar market is a big number. This fails with investors as it doesn't indicate what customers you are going to pursue. It demonstrates a lack of understanding of the market. Focus on identifying the customers and their segment and show how you have already sold to them. Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding. Let's go startup something today. _______________________________________________________ For more episodes from Investor Connect, please visit the site at: http://investorconnect.org Check out our other podcasts here: https://investorconnect.org/ For Investors check out: https://tencapital.group/investor-landing/ For Startups check out: https://tencapital.group/company-landing/ For eGuides check out: https://tencapital.group/education/ For upcoming Events, check out https://tencapital.group/events/ For Feedback please contact info@tencapital.group Please follow, share, and leave a review. Music courtesy of Bensound.

Many stalled deals do not fail because the solution is weak. They fail because the team moved too fast before the buyer had a reason to care, a sponsor willing to mobilize, and enough confidence to take the risk. Randy Riemersma joins John McMahon and John Kaplan to unpack how false velocity, shallow discovery, and weak executive alignment create fragile opportunities that collapse late. He explains why elite sellers slow down early, uncover real business pain, connect operational problems to strategic outcomes, and manage the emotional side of buying when the decision starts to feel personal. Randy Riemersma is the founder of Sell with Precision, where he helps sales leaders strengthen go-to-market execution, leadership effectiveness, and sales operating discipline. He has spent decades in B2B sales, leadership, consulting, and executive coaching, with a focus on helping teams sell with greater clarity, precision, and business relevance. Connect with Randy: LinkedIn Website Resources mentioned: The Happiness Lab with Dr. Laurie Santos - The Hidden Beliefs That Shape Your Happiness with Shawn Achor Key takeaways from this episode:  00:00 - Why many late-stage deals are lost long after the buyer has agreed with the business case. 02:37 - What leaders often overlook when early deal momentum feels too good to be true. 03:51 - A look inside the moment elite sellers create the urgency that average reps never uncover. 12:53 - Why many CROs see strong operational engagement fail to translate into executive sponsorship. 16:41 - The six emotions that drive buyer decisions and how to leverage them across deal stages. 28:24 - What it really takes to build buyer belief when the risk of saying yes starts to feel personal. 40:28 - Why the best discovery conversations feel less like qualification and more like understanding. Hosted by five-time CRO John McMahon and Force Management Co-Founder John Kaplan, the Revenue Builders podcast goes behind the scenes with the sales leaders who have been there, done that, and seen the results. This show is brought to you by Force Management. We help companies improve sales performance, executing their growth strategy at the point of sale. Connect with Us: LinkedInYouTubeForce Management

Your revenue problem may not be your sales team. It may be the go-to-market strategy behind them. The fastest-growing companies can still lose months of revenue when urgency replaces buyer clarity. Many CEOs push harder when growth stalls: more activity, more pipeline, more hiring, more pressure. But when the market message, buyer definition, and revenue process are not aligned, additional effort can amplify the wrong direction. The cost is not just missed deals. It shows up in wasted sales capacity, longer cycles, unpredictable forecasting, weaker EBITDA performance, and valuation pressure when future growth is questioned. Revenue engines become difficult to diagnose when leadership cannot see where demand breaks down or why opportunities stop moving. Mike Brunnick, CEO of VALR Advisors, shares the hard-earned perspective gained from years leading revenue growth and helping companies understand where go-to-market strategies lose momentum—and why impatience can become one of the most expensive decisions a CEO makes. Learn more about your ad choices. Visit megaphone.fm/adchoices

In 2020, Airwallex lost nearly half its revenue overnight. Today it's worth $11 billion.Jack Zhang reflects on the decisions that kept the company alive, raising capital during uncertainty, and leading through its toughest chapter.This episode is a candid look at why Jack chose to keep building, even when a $1.2 billion acquisition was on the table.Guest: Jack Zhang, founder and CEO, AirwallexConnect with Jack ZhangXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comFollow Grit on: LinkedInX​Learn more about Kleiner Perkins

Russ d'Sa (CEO & Co-founder @ LiveKit) joins the show to deconstruct the "Product Paradigm Shift" toward voice-driven interfaces and agent-centric UX . We dive into LiveKit's high-stakes scaling lessons: from powering OpenAI and Character AI's voice mode, how they navigated real time bottlenecks to hit the next level of scale, the architectural necessity of a multi-cloud strategy, and the foundations of a co-founder relationships that can effectively blend engineering & business strategy.   ABOUT RUSS D'SA Russ is a startup vet who founded his first company in the 2007 YC batch and was the 2nd frontend engineer hired at Twitter, Russ d'Sa now leads voice AI unicorn LiveKit. They're the backbone of ChatGPT Voice Mode, Salesforce Agentforce, Grok, and roughly 30% of US 911 calls.   ABOUT LIVEKIT LiveKit is an open source framework and cloud platform for building voice, video, and physical AI agents. It provides the tools you need to build agents that interact with users in realtime over audio, video, and data streams. Agents run on the LiveKit server, which supplies the low-latency infrastructure (including transport, routing, synchronization, and session management) built on a production-grade WebRTC stack. This architecture enables reliable and performant agent workloads.   SHOW NOTES: The product paradigm shift toward voice-driven apps and natural human-computer interfaces (2:44) Voice-apps in practice: How these trends impact the strategy of product building today (5:32) Early adopters: Why legacy industries like healthcare use voice AI (7:55) Reevaluating and building product experiences optimized for AI agents (12:52) How AI trends will impact roadmaps and Go To Market (18:16) The origin of LiveKit: Building real-time infra for the pandemic (21:07) The OpenAI moment: Powering the fastest-growing consumer app (23:48) Scaling with OpenAI: Navigating the challenges of balancing time-to-market with system design (25:39) The Character AI outage: Solving cross-continental state sync and hitting the next level of scale (29:00) The problem: When telemetry breaks first: Managing analytics and logging for millions of concurrent AI sessions (32:04) Architecting for resilience: Multi-cloud from day one and why treating infra as a utility matters (33:22) Co-founder dynamics: Blending engineering strategy with business outcomes (37:15) Rapid Fire Questions (40:51)   This episode wouldn't have been possible without the help of our incredible production team: Patrick Gallagher - Producer & Co-Host Jerry Li - Co-Host Noah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/ Dan Overheim - Audio Engineer, Dan's also an avid 3D printer - https://www.bnd3d.com/ Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Many business owners believe that a great product is enough to succeed. Unfortunately, that mindset often becomes the biggest obstacle to growth.In this episode, international marketing strategist Karina Karn shares insights from years of working with global brands and studying consumer behavior. Drawing from her experience in marketing, behavioral science, and international business, she explains why understanding customer psychology is essential for businesses that want to scale beyond their local market.Karina discusses the importance of building a strong foundation before expanding internationally. From brand identity and market positioning to consumer research and messaging, she explains why businesses must first ensure alignment within their existing market before attempting global growth.One of the most valuable lessons from this conversation is the concept of “Go-To-Market” strategy. Rather than assuming success in a new country, businesses must evaluate market opportunities, understand local consumer behavior, identify unmet needs, and create messaging that resonates with the target audience.The discussion also highlights how storytelling often outperforms purely professional or academic messaging. Consumers are driven by emotions, identity, and belonging, making narrative-based marketing a powerful tool for attracting and retaining customers.Karina also shares insights from her research into behavioral science and the invisible triggers that influence buying decisions. Understanding these psychological factors can help businesses communicate more effectively and create stronger connections with their audience.

What if one proven methodology could turn B2B market share from stagnant to soaring, with a track record of guaranteed growth, yet almost no U.S. company has heard of it? In this episode of Predictable B2B Success, we speak with Hugo Van Den Biggelaar, a former Nike brand strategist turned evangelist for Bitsing, a 33-year-old European methodology that has fueled BMW, Shell, HP Enterprise, and thousands of organizations, with no failures on record. Hugo, now based in Brooklyn, New York, challenges core assumptions about B2B growth. He says most companies aren't failing because they do the wrong things, but because they do the right things in the wrong order and at the wrong time. What is the hidden sequence behind sustained revenue, and why is “brand awareness” sometimes a death trap? Hugo reveals why even the most successful B2B teams often aim at the wrong goals, how to build a “golden egg” competitors can't copy, and why emotional preference, not rational decision-making, drives billion-dollar deals. Why your growth efforts stall or how sales, marketing, and product can actually align, this conversation will leave you rethinking everything you know about predictable B2B success. Some topics we explore in this episode include: The Bitsing Methodology: Origins, proven track record, and impact on companies worldwideRight Actions, Wrong Sequence: How companies undermine growth by doing the right things in the wrong orderFinancial Goal Setting: The necessity of clear financial (not just KPI) goals: continuity, ambition, and dreamOrganizational Alignment: The need for unified goals and eliminating departmental silosThe Seven Principles/Steps: The stepwise framework that drives predictable growthData-Driven Focus: The Pencil Method: Using facts (not gut) to determine where revenue actually comes fromThe Golden Egg: Emotional Differentiation: Creating an emotional, uncopyable reason for customers to choose your brandStrategies vs. Goals: The common mistake of confusing means with ends 17:12.Driving Preference and Loyalty: Preference as the key to growth and how to create genuine, unconditional loyaltyPlan Execution & Guaranteed Results: The phases of implementation and what “guaranteed growth” means with Bitsing

Welcome to the CanadianSME Small Business Podcast, hosted by Kripa Anand. Today, we explore how enterprises are moving beyond legacy file transfer methods to secure, cloud-native workflows that enable high-speed global collaboration in 2026. Joining us is Gene Villeneuve, Chief Revenue Officer at MASV, who shares insights on scaling global go-to-market strategies, simplifying file orchestration, and balancing speed with enterprise security. Key Highlights Global GTM Success: Gene explains MASV's approach to unified international sales and operations. Limitations of FTP: Gene highlights why traditional file-sharing methods no longer meet enterprise needs. Enterprise Security at Speed: Gene outlines balancing fast transfers with robust data protection. Simplicity as Advantage: Gene discusses why simplicity drives MASV's scalable competitive edge. Future File Trends: Gene identifies emerging trends in global file orchestration. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.

AI may change software overnight, but company building still takes time.Ryan Smith explains why, despite the pace of AI, “the race is going to be way longer than anyone thinks.”He reflects on Qualtrics surviving multiple market cycles and ultimately being acquired by SAP for $8 billion days before going public.Guest: Ryan Smith, co-founder QualtricsConnect with Ryan SmithXLinkedInConnect with Joubin:XLinkedInEmail: grit@kleinerperkins.comFollow Grit: LinkedInX​Learn more about Kleiner Perkins

By Moshe Beauford In this episode, Dan Belanger, President of the Americas at NiCE, reveals how strategic partner enablement drives success in the technology channel. He shares NiCE's go-to-market approach, emphasizing how equipping partners with the right tools, preventing overlap, and aligning sales teams creates scalable growth across the Americas.

This week's show is entitled, "The Tactical Execution of Your Go-To-Market (GTM) Strategy" and my guest is John E Flannery, President, Flannery Sales Systems. Tune in as we discuss... Your sales process is only as good as your understanding of how buyers actually buy. If your process doesn't match how your customers make decisions, you're creating friction that kills deals before they start. Every company says they have a commercial strategy. The real question is what your customer-facing people are actually doing, conversation by conversation, once they walk out the door. Entrepreneurship isn't a rocket ship, it's a slog. But when you get clear on what you're working toward, the hard work starts to mean something. Listen Now | Watch the video HERE Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com. Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!  

Too many B2B marketing teams are still talking leads when they should be talking revenue. In this episode, Shahin sits down with David Heyworth, GTM advisor and former Head of Marketing at Vocus, to unpack what it really takes to drive commercial outcomes in the second half of 2025. From ditching MQL vanity metrics to building genuine alignment with sales, finance, and product, David brings hard-won lessons from complex B2B environments in Australia. This is a conversation packed with practical frameworks and honest war stories, including one of the most creative ABM activations you'll hear about: a commissioned coin ceremony at the Australian War Memorial, hosted by former Governor-General Sir Peter Cosgrove, that cemented a 20-year defence sector partnership without a single sales pitch. Guest Introduction David Heyworth is a GTM advisor and CMO with deep experience leading marketing in complex B2B environments across Australia, including his tenure as Head of Marketing at Vocus, one of Australia's leading fibre and network solutions providers. He specialises in go-to-market strategy, sales and marketing alignment, and account-based selling for enterprise and government markets. Key Topics Why agility, balance, and growth are the non-negotiables for B2B marketing teams in the second half of 2025Shifting the conversation from lead generation to revenue opportunities and why talking in dollars gets marketing a seat at the tableHow marketing can own the full GTM motion: building interlocks with sales, finance, and product leadership rather than operating in isolationThe case for an inside sales or sales discovery rep function that sits within marketing and how to prove the model before committing headcountWhy ABM works better when reframed as account-based selling (ABS) and how to sequence one-to-many, one-to-few, and one-to-one engagementBattle-tested lessons from event marketing gone wrong and how champions and pre-agreed outreach schedules turned it aroundA standout defence sector ABM case study: creating a custom commemorative coin and hosting a ceremony at the Australian War Memorial to honour a 20-year partnershipGo-to-market fundamentals that get skipped: market definition, value proposition, messaging frameworks by segment and buyer persona, and why these must come before the marketing plan Resources & Links People Peter Cosgrove-former Chief of the Defence Force and 26th Governor-General of AustraliaSeth Godin - Author and marketing thought leader; David recommends his book Purple Cow on differentiation. Companies & Tools Vocus -Australian telco where David served as CMO.Akimbo -Seth Godin's Podcast Books Purple Cow by Seth Godin Contact & Credits Host: Shahin Hoda Guest: David Heyworth Produced by: Shahin Hoda and Alexander Hipwell Edited by: Alexander Hipwell Music by: Breakmaster Cylinder APAC's B2B Growth Podcast is Presented by xGrowth

Most founders think they have a sales problem. According to Lou Shipley, they usually have a customer understanding problem.Lou is a 3x CEO, Senior Lecturer at Harvard Business School, former CEO of Black Duck Software, and co-author of Unlikely Entrepreneurs.During his time at Black Duck, Lou repositioned the company from open-source compliance to open-source security, quadrupled revenue, and helped lead the company to a $565 million acquisition by Synopsys.In this conversation, we discuss: Why founders should not hand off sales too early  The real purpose of your first 100 customer conversations  How to know if you're solving a painful enough problem  Why competitive markets can be better than new markets  The go-to-market framework that helped scale Black Duck  How to identify product-market fit before building too much  What causes churn and how to spot it before it happens  Why most founders misunderstand scaling a sales team  The reality of AI and what founders should pay attention to  Lessons from six startups, multiple exits, and decades of leadership This is a practical conversation about sales, positioning, product-market fit, scaling teams, and building companies that customers actually want.00:00 Introduction to Lou Shipley and Black Duck Software02:00 The Black Duck acquisition story and repositioning strategy04:30 Why founders should own sales longer than they think09:10 Learning from customers before chasing revenue12:00 Why competitive markets are often better opportunities15:00 The myth of the young founder and why experience matters18:40 Understanding customer pain deeply enough to build a company21:20 Signs you're building a solution nobody truly needs22:45 Building software for yourself vs guessing what customers want25:00 How Lou repositioned Black Duck around security27:30 Managing vs leading as your company scales31:00 Escaping the weeds and thinking like an investor33:10 The sales framework behind Black Duck's growth39:00 Churn, product-market fit, and customer retention43:30 AI, software startups, and what founders should watch51:30 What Lou learned after running multiple companies57:20 The one message every founder needs to hearUnlikely Entrepreneurs: Wins, Losses, and Crucial Lessons on Building Great Companies: https://a.co/d/0fPfhi1D

Marketing leaders are being asked to drive more growth with less budget, fewer resources, tighter timelines, and more pressure from every direction while AI is being treated like the shortcut to replace entire marketing teams. But AI will not fix bad strategy, weak alignment, poor customer understanding, or broken marketing fundamentals. In part two of this master class conversation with Matt Hummel, CMO of Pipeline360, the focus moves into what it really takes to become the kind of CMO AI cannot replace. Not by chasing every new tool, adding more MarTech, or hiding behind automation, but by understanding the business as a whole, building trust across departments, speaking the language of revenue, and creating alignment between marketing, sales, product, leadership, and the customer. To lead marketing in a volatile market where expectations keep rising and the old playbook is no longer enough, you need to know how to: • Make sales an ally instead of your bitter rival • Build shared pipeline ownership across marketing and sales  • Communicate risk without becoming defensive • Connect marketing decisions to the larger goals of the business • Set clearer expectations with your team and leadership • Understand resource constraints without using them as excuses • Stay close to customers while leading strategy • Create momentum without pretending there is an easy button The best marketing leaders are not just managing campaigns, tools, reports, and dashboards. They are translating complexity into strategy the business can trust. The reminder is clear: AI will not fix bad strategy. More MarTech will not fix bad marketing. The CMO AI cannot replace is the one who understands the business, earns trust, aligns with sales, leads the team, knows the customer, and gets back to real marketing when everyone else is hiding behind tools. (P.S. If you haven't, listen to Ep. 149 for part one of this masterclass episode) Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

Great software companies often come from understanding pain points at a very deep level.On Grit, Aman Narang shares how Toast built trust with 171,000+ restaurant operators by helping restaurants manage everything from payments and online orders to staff scheduling and daily operations.He also reflects on lessons around product-market fit and scaling a company before it's fully ready.Guest: Aman Narang, co-founder and CEO, ToastConnect with Aman NarangLinkedIn: https://www.linkedin.com/in/aman-narang-155628/Connect with ToastLinkedIn: https://www.linkedin.com/company/toast-inc/Instagram: https://www.instagram.com/toasttab/X: https://x.com/ToastTab?lang=enConnect with Joubin:X: https://x.com/JoubinmirLinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/Email: grit@kleinerperkins.comFollow on LinkedIn:https://www.linkedin.com/company/kpgritFollow on X:https://x.com/KPGrit​Learn more about Kleiner Perkins:https://www.kleinerperkins.com/

Marketing leadership has become one of the most volatile seats in business. CMOs and marketing leaders are often expected to create immediate pipeline, prove instant ROI, fix deeper business issues they did not create, defend brand investment, align sales, understand customers, translate strategy across the organization, and still become one of the first functions questioned, blamed, or cut when growth slows. In part one of this master class conversation, Matt Hummel, CMO of Pipeline360, brings a clear reminder back to the table: great marketing starts with trusting the buyer, knowing the customer, and simplifying how you market. In a market obsessed with performance data, attribution, automation, dark social, buyer signals, and immediate results, more complexity does not automatically create better customer understanding. For aspiring CMOs, current CMOs, marketing leaders, founders, and business owners, this conversation is a valuable look at how to lead marketing without getting trapped in the pressure cooker. It challenges you to rethink what it really means to put the customer at the center, not as a tagline, not as another automation workflow, and not as another dashboard filled with signals, but as a deeper responsibility to understand the person, pressure, timing, risk, and decision behind the purchase. The conversation moves through buyer trust, brand versus demand, customer empathy, attribution, sales alignment, CMO pressure, market timing, and the difference between chasing pipeline and building LTV. It is also a reminder to get out of your lane, understand product, spend time with sales, listen to customers, and learn how the whole business works. Because the best CMOs are not just campaign operators. They are translators, mediators, trust builders, and business leaders who know how to connect marketing to revenue, customer experience, and long term growth. Beyond The Episode Gems: Connect With Matt Hummel on LinkedIn Listen To Troy On Matt's Podcast, Pipeline Brew: The Evolving Role of CMOs & Community Building Visit Pipeline360 website to learn more about how they solve B2B marketers' biggest headaches Buy Troy's Book, Strategize Up: The Blueprint To Scale Your Business StrategizeUpBook.com Discover All Podcasts On The HubSpot Podcast Network Get Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM Platform Support The Podcast & Connect With Troy:  Rate & Review iDigress: iDigress.fm/Reviews Follow Troy's Socials @FindTroy: LinkedIn, Instagram, Threads, TikTok Subscribe to Troy's YouTube Channel For Strategy Videos & See Masterclass Episodes Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com  

We want your feedback and questions. Text us here.In this episode, Jeff Hancher sits down with Sangram Vajre, co-founder and CEO of GTM Partners, bestselling author of MOVE, and one of the leading voices in go-to-market strategy. Sangram shares why CEOs must take ownership of go-to-market, how lack of clarity quietly stalls growth, and what leaders can do to align their teams around the right customers, metrics, and strategy.You'll learn why go-to-market is not just a sales or marketing function, how to identify whether your company is in problem-market fit, product-market fit, or platform-market fit, and why revenue per employee and net retention rate are two critical metrics every CEO should understand. Sangram also explains how AI can give leaders better visibility into their business, sales calls, pipeline, messaging, and customer conversations.Whether you are a founder, CEO, executive, or business leader trying to scale profitably, this conversation will help you build more clarity, improve alignment, and take smarter ownership of your company's growth.

In this episode, Peppa Wise, SVP of Go-To-Market at Multiverse, breaks down the real differences between scaling from 0 to 10 million, 10 to 100 million, and beyond. From early-stage hustle and chaos to building scalable systems, leadership teams, and world-class sales processes, this conversation is packed with lessons most operators only learn the hard way. Peppa shares the painful mistakes that shaped her leadership journey, including the year Multiverse fell behind on productive capacity, why hiring the wrong people can quietly destroy growth, and why great leaders must learn to balance accountability with empathy. The conversation also explores AI, workforce transformation, leadership psychology, sales rigor, emotional resilience, and why Multiverse believes the future of work depends on helping companies actually adopt AI — not just buy new tools. If you're building a startup, leading a sales team, scaling a company, or trying to become a better leader, this episode is full of hard-earned insights you can apply immediately. With thanks to our sponsors Aurasell. Timestamps: 0:00 — Trailer 1:18 — Introduction & Guest Overview 2:59 — What Separates the 0-10, 10-100 & 100M+ Stages 4:48 — Early Learnings & What to Overcome in the 0-10 Journey 7:00 — What Leadership Looks Like at 0-10 8:58 — Reflecting on Your 0-10 Self & Mistakes Made 10:24 — How Mentorship Fuelled Evolution Through Each Stage 13:01 — Is It Okay to Specialize in One Stage 15:38 — What Is Your Long-Term Ambition 17:12 — Have You Changed as a Person Through This Journey 19:46 — How to Coach Leaders Being Inauthentic 21:16 — Were There Any Real Career Low Points 24:26 — What Does Maniacal Productive Capacity Mean 25:57 — What Signals Show Someone Is Ready to Promote 28:38 — Where People Go Wrong With Productive Capacity 33:10 — How to Manage Emotion Under Pressure 37:54 — What Separates First From Second Line Leaders 40:13 — Do You Hire People Similar to Yourself 42:32 — What Changes Has Donn Driven in Year One 45:45 — What Excites You Most About This Next Phase 48:13 — Why Multiverse Is Still the Destination 49:46 — Common Misconceptions About Multiverse 51:17 — Closing & Final Thoughts

AI is transforming sales organizations faster than ever, but most leaders are still leaving revenue on the table by outsourcing too much judgment to technology. In this episode, Janice B Gordon explores with her guest how rapid market shifts, generational diversity, and the rush to deploy AI are disrupting commercial models. What you'll learn: a) Why scenario planning is essential for leaders facing unpredictable market change b) How to balance human judgment with the adoption of AI in go-to-market strategies c) The biggest revenue mistakes companies make with premature (or hesitant) AI deployment Today, Janice B Gordon is joined by Maria Bolden, a C-suite advisor specializing in profitable revenue generation and leading world-class commercial teams. Timestamps: 04:17 Discussing scenario planning and pre-mortems 08:02 Addressing AI concerns and workforce adaptation 12:27 Comparing ChatGPT with Beyonce launch 14:53 Decision-making frameworks and considerations 21:04 Discussing current sales challenges 22:58 Importance of change management in AI 24:44 Focusing on AI impact measurement 28:58 Reverse mentoring for leadership growth 33:45 Importance of diverse perspectives 37:21 Embracing servant leadership and balance 39:41 Reflecting on true motivations   Connect with Maria https://www.linkedin.com/in/maria-boulden-8a778b11/   Connect with Janice Book Janice to speak at your next sales or leadership event: https://janicebgordon.com LinkedIn: https://www.linkedin.com/janice-b-gordon/ Instagram: https://www.instagram.com/janicebgordon Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast Enjoy the episode? Share your takeaway in the comments and leave a review on Apple Podcasts to help more leaders discover the show.

Founder quality becomes more important as startups become easier to build.Trae Stephens, co-founder of Anduril and partner at Founders Fund, has spent years backing founders with strong conviction, including most recently at Roadrunner.He shares why too much capital too early can hurt startups, and why the best companies are built by teams with complementary strengths.Guest: Trae Stephens, co-founder, Anduril and Partner, Founders FundConnect with Trae StephensXLinkedInConnect with Joubin:XLinkedInEmail: grit@kleinerperkins.comFollow Grit on LinkedInFollow Grit on X​Learn more about Kleiner Perkins

On this episode, Amy Kramer, Head of the Go-To-Market Operating Group at Level Equity, shares findings from their 2026 Go-To-Market Insights Report—a benchmark study covering sales efficiency, marketing spend, headcount, compensation and AI adoption across their portfolio companies.Amy and Shiv dig into what the data shows: why SDRs are having to reach out to more prospects to book the same number of meetings, how the best-performing teams are breaking through the noise with smarter targeting and more direct outreach, and why companies are shifting more budget toward brand and top-of-funnel. They also cover the rise of AI visibility as a pipeline driver, how teams are restructuring around rev ops and product marketing, and what the shift in go-to-market rhythm means for how companies hire and retain customers.The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.

Sophie Buonassisi speaks with Jennifer Li, general partner at a16z, about why infrastructure is becoming one of the most important areas in AI. They discuss how the shift to AI-native systems is reshaping everything from storage and compute to developer tooling and orchestration. The conversation explores early insights from companies like ElevenLabs, why distribution has become the defining advantage in AI, and how founders can think about product, research, and go-to-market in a rapidly evolving landscape. Jennifer also shares her perspective on creative tools, the role of AI in storytelling, and what the next phase of the ecosystem may look like. This episode originally aired on the GTMnow Podcast.   Resources: Follow Jennifer Li on X: https://x.com/JenniferHli Listen to more episodes of the GTMnow Podcast: https://gtmnow.com/podcast/   Check out everything a16z is doing with artificial intelligence here, including articles, projects, and more podcasts. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Pourquoi vos utilisateurs sont déçus alors que votre produit tient ses promesses ?C'est souvent là que se cache le vrai problème : un décalage entre ce que vous racontez… et ce que vos utilisateurs vivent réellement.Dans cet épisode, je reçois Hélène et Doriann, qui travaillent main dans la main sur des sujets de Product Marketing et de Product Design pour aider les entreprises à aligner promesse, expérience et adoption.Ensemble, ils partagent leur approche terrain pour faire collaborer ces deux fonctions souvent silotées.Vous allez notamment découvrir :

Send us Fan MailMarketing doesn't fail in Web3 because people “don't get crypto”. It fails because teams treat distribution like a one-time stunt, then wonder why the world forgets them 24 hours later. We sit down with Jack Haldorsson, Managing Partner and Co-Founder at Lunar Strategy, to map a smarter approach: build an always-on social baseline first, then run marketing in deliberate seasons that compound momentum over time.We get specific about what that looks like in a real go-to-market strategy. Jack walks through starting at the top with the “why”, defining the actual target user (not “everyone in crypto”), and turning that into a messaging framework before choosing channels. From there, we talk sequencing: teasers, waitlists, countdowns, beta launches, and product launches as separate campaigns that create a clear user journey and real business outcomes, not vanity metrics.We also dig into modern growth realities: AI agents that can automate research, admin, decks, and landing pages, and why the winning edge is still human taste, judgment, and knowing what to remove. On the market side, we discuss institutional adoption, stablecoins moving into mainstream rails, and why grabbing influencer and creator mindshare now can put you in pole position when retail momentum returns.This episode was recorded through a Descript call on May 6, 2026. Read the blog article and show notes here: https://webdrie.net/the-web3-go-to-market-playbook-from-baseline-to-launch-momentumIf you care about Web3 marketing, community building, product-market fit, and AI-powered growth engines that do not destroy trust, you'll leave with a playbook you can apply immediately. Subscribe, share this with a founder or marketer who needs a better launch plan, and leave a review so more people can find the show........................................................................... 

What does it take to consistently drive revenue growth in private equity in a market where traditional levers are exhausted, buyers are more independent than ever, and go-to-market has become the primary driver of value creation?In this episode, host Linnea Jungnelius sits down with AJ Gandhi, one of the most experienced go-to-market operators in private equity. Having worked across more than 100 companies—from Bain and Alexander Group to Salesforce, RingCentral, and Marlin Equity Partners—AJ has built and scaled commercial engines at every stage of growth.From why go-to-market performance doesn't break, but drifts, to how the best companies dominate their core before expanding, to what separates pipeline activity from real revenue progression, AJ breaks down the systems anddecisions that actually drive growth.For private equity investors, CEOs, and operators, thisconversation reveals what it takes to engineer go-to-market as a system, and why revenue growth is now the most underleveraged (and most critical) lever in value creation.What You'll Learn:• Why go-to-market performance rarely breaks, andhow it quietly drifts over time• Why “dominating the core” is the most overlooked growth strategy• Why marketing is the most underinvested (and misunderstood) function in PE-backed companies• The two go-to-market models emerging in private equity and which one is winning• Why fragmentation is the biggest constraint on growth• How to align go-to-market around systems, not silos, to drive predictable outcomesTimecodes00:34 Guest Intro: AJ Gandhi, Go-To-Market Private Equity Value Creation1:24 Before AJ Sold Anything, He Sold Berkeley3:11 Learning the Science of Sales 11:00 Selling to Skeptical Sales Leaders 15:24 Why You Should Never Hire the Oracle Rep 17:03 Enterprise Selling Lessons From Salesforce 20:41 What Holistic Go-To-Market Actually Means 22:40 The EQ Awakening 23:14 Building GTM From Scratch at Marlin 29:00 Why Go-To-Market Is Now a Valuation Issue 33:54 Why Go-To-Market Drifts Before It Breaks 36:38 The #1 Lever PE Firms Overlook 40:00 STEER and PISTON, Explained 47:33 Peak Performance 48:35 Sources of Inspiration 49:28 Advice for the Next Generation 52:01 Lightning Round: Personal ReflectionsResources:AJ Gandhi: LinkedIn: ⁠ https://www.linkedin.com/in/anjaigandhi/Linnea Jungnelius:LinkedIn: https://⁠www.linkedin.com/in/linneajungnelius ⁠X: ⁠https://x.com/itslinnea⁠Explore the Podcast:Spotify: ⁠ Apple Podcasts: ⁠ Blog: ⁠ Found Value?

What does it take to run a company where the business is risk itself?In conversation with Joubin Mirzadegan, Peter Zaffino shares what the role demands at AIG, including high stakes decisions, constant responsibility, and sacrifice. This episode looks at his journey as CEO ahead of his transition to Executive Chairman this June.Leading at a global scale across 200+ countries.Guest: Peter ZaffinoConnect with Peter ZaffinoLinkedInConnect with Joubin:XLinkedInEmail: grit@kleinerperkins.comFollow on LinkedInFollow on X​Learn more about Kleiner Perkins

Episode 153 of “The Trusted Advisor” features Zack Kass, the former Head of Go-To-Market for OpenAI and “one of the world's foremost authorities on applied AI.” Kass was the featured guest for a recent RSPA Emerging Technologies Advisory Group meeting.  Kass is an Executive-in-Residence at the University of Virginia, Chair of the Ruder Finn AI Advisory Council, and author of the new book The Next Renaissance: AI and the Expansion of Human Potential. Kass first crossed paths with many RSPA members when he keynoted BlueStar's VARTECH 2025 Conference in the Bahamas. “The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT VARs and software providers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.  The RSPA is North America's largest community of VARs, software providers, vendors, and distributors in the retail, restaurant, and grocery verticals. The mission of the RSPA is to accelerate the success of its members in the retail technology ecosystem by providing knowledge and connections. The organization offers member-to-member warm introductions, education, legal advice, industry advocacy, and other services to assist members with becoming and remaining successful. RSPA is most well-known for its signature events, RetailNOW and Inspire, which provide face-to-face learning and networking opportunities. Learn more by visiting www.GoRSPA.org. 

Tony Bell, Executive Director of Client Services and Media at Innis Maggiore, joins Mark for this week's episode of the Brand Shorthand Podcast to discuss the topic of go-to-market strategies. Tune in to learn how to develop an effective go-to-market strategy, the “bothism” approach, common go-to-market strategy mistakes, and how to dramatize your position. Join Mark and Tony for 30-ish as they discuss all things marketing, advertising, and of course … positioning

For more thoughts, clips, and updates, follow Avetis Antaplyan on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/avetisantaplyan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Chaitra Vedullapalli, President of Women in Cloud and a global go-to-market strategist who has driven billions in economic impact. Chaitra shares her mission to democratize economic access in an AI driven world, highlighting the reality that while information is abundant, true opportunity remains scarce and unevenly distributed.The conversation dives into her framework for creating economic pathways through careers, entrepreneurship, and leadership, each requiring distinct strategies and operating systems. Chaitra explains how AI is reshaping the value chain by shifting focus from role based work to workflow orchestration, and why leaders must rethink how they position themselves to stay relevant.She introduces the concept of iconic leadership, where success is measured by the ability to create access and multiply opportunities for others. The discussion also covers systemic barriers, especially for women founders, and why infrastructure investments in AI represent one of the biggest long term opportunities.This episode delivers a practical breakdown of leadership, access, and scalable growth in the evolving AI economy.TakeawaysAccess to economic opportunity, not just information, is the real advantage in today's economyConfidence is built through exposure and execution, not personalityThe three pathways are career, founder, and leadership, and each requires a different approachAI is shifting value from role based work to workflow based thinkingLeaders must move from doing to orchestrating and from knowing to decidingIconic leaders create systems that allow others to succeed at scaleIndecision, indifference, and insecurity are the biggest leadership blockersGrowth comes from an investment mindset, not a what's in it for me mindsetCo launch strategies allow companies to scale trust and distribution fasterInfrastructure such as compute, energy, and data is where long term wealth is builtMost people fail because they do not know how to create access for othersSuccess in AI depends on where you sit in the value chain, not just what tools you useChapters00:00 The Access Problem in Today's Economy00:36 Introducing Chaitra Vedullapalli01:22 Origin Story and Early Inspiration03:36 Confidence, Access, and Global Inequality08:57 Why One Path Doesn't Fit All13:19 AI's Impact on Opportunity Distribution19:11 Barriers for Women in Tech and Funding23:39 What Defines an Iconic Leader25:07 Leadership in the Age of AI28:05 The Three Leadership “Diseases”37:12 The Power of Creating Access42:11 Co-Launch Go-To-Market Strategy49:45 Creating vs Competing in Markets50:49 Why AI Infrastructure Wins Long-Term52:12 Signals for Future Investment Opportunities53:50 Books and Influences56:42 Final Advice for Leaders in AIChaitra Vedullapalli's Social Media Link:https://www.linkedin.com/in/chaitrav/https://www.instagram.com/chaivedulla/Chaitra Vedullapalli's Website Link:https://chaitravedullapalli.com/Resources and Links:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.hireclout.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.podcast.hireclout.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/hirefasthireright⁠

Dave "CAC" Kellogg and Ray "Growth" Rike discuss the ICONIQ 2026 State of GTM Report, a 32-page benchmark study based on a January 2026 survey of 155+ B2B SaaS executives across CROs, CEOs, and RevOps leaders. The pair digs into what the data says about how high-growth companies go to market differently, how usage-based pricing is reshaping sales compensation, and where AI in the GTM stack is actually delivering results versus falling short.Topics CoveredGTM Motion Mix: Top-Down vs. Bottom-Up vs. Hybrid. The data shows roughly 60% of companies use a hybrid motion, but high-growth companies skew more toward bottom-up and PLG. Ray and Dave unpack the ICONIQ "variable growth bar" definition and what the motion mix signals about the source of growth.Channel and Partnership Revenue Is Bigger Than Expected. ICONIQ reports channel partnerships representing 27-31% of revenue for high-growth companies. That is well above the 11-15% Ray typically sees in comparable reports. Dave calls it the long-awaited comeback of channel in SaaS, and both hosts flag the near-absence of self-serve as a surprise.Quota Setting and Commission Structures in a Usage-Based World. For the first time in a major GTM benchmark, ICONIQ covers how companies set quotas and structure commissions in a consumption and outcome-based pricing environment. 30% of respondents use forecasted consumption to set quota. Commission payout timing is split across four models, signaling how unsettled the go-to-market compensation playbook remains.Clawbacks Are Back. With usage-based and prepaid consumption models on the rise, 45-50% of companies now have clawback provisions in sales compensation. Ray and Dave discuss why clawbacks are a morale killer for sales teams and what the smarter alternative looks like in practice.POC and Free Trial Conversion Rates. POC-to-paid conversion improved from 36% to 50% year over year. Ray and Dave discuss resource allocation for proof-of-concepts, including dedicated versus shared solution architects, and raise the question of where forward-deployed engineers fit into the picture.AI in GTM: Where It Is and Isn't Working. Lead gen and call transcription top the adoption charts, but AI-driven forecasting sits at only 38%. Ray flags the gap between AI-native and traditional SaaS companies in GTM AI adoption. Dave points to slide 30 as a reality check: pipeline efficiency and unit economics are not yet showing meaningful improvement from AI investment.If you are responsible for GTM strategy, sales compensation, or measuring the ROI of AI investments, this episode gives you a practical lens on one of the best benchmark reports published in 2026. Ray and Dave go beyond summarizing the slides. Dave and Ray flag caveats in the methodology, challenge the data where it warrants scrutiny, and connect the findings to real-world operating decisions on quota design, commission structures, channel strategy, and AI adoption. If you only have time for one GTM benchmark deep-dive this year, this is the episode to start with.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a market that hadn't changed in decades, Linear didn't win by being faster. They won by being more thoughtful.Karri Saarinen helped shape design at Airbnb and Coinbase before building Linear around small teams and high standards.On Grit, he shares how Linear is building for a new era of software development.Guest: Karri Saarinen, co-founder and CEO of LinearConnect with Karri SaarinenXLinkedInConnect with Josh Coyne:XLinkedInConnect with Joubin:XLinkedInEmail: grit@kleinerperkins.comFollow on LinkedInFollow on X​Learn more about Kleiner Perkins

Kristen Beck, CEO and co-founder of Elly, shares her career path from being Trello's first revenue hire through leadership roles at Atlassian, Shogun, and Typeform, and explains why she returned to startups to build an AI-native recruiting platform. Elly focuses on capturing and learning from unstructured conversational data across hiring—from kickoff through interviews and debriefs—to help teams make better decisions, reduce time spent, and reveal patterns in successful hires. Beck outlines Elly's two main customer segments: high-volume employers (including manufacturing and home healthcare) and fast-growing startups, and describes how AI enables insights beyond basic efficiency gains. She discusses Elly's founding timeline, seed fundraising to $8M (Atomic incubation and Sorenson-led round), PLG-led growth via word of mouth, a free ATS with paid AI features using subscription-plus-usage pricing, and key metrics like K-factor and module adoption, with Elly headquartered in New York and a 10-person team. Show Notes: 00:00 Welcome and Intro 00:08 Kristen Beck Career Path 02:07 What Ellie Does 03:01 Why Build Ellie 04:44 Ideal Customer Profiles 06:08 How AI Changes Recruiting 08:57 Founding Story and MVP 09:41 Seed Round and Investors 10:35 Why Raise vs Bootstrap 11:49 Fundraising Lessons in Crowded Markets 14:20 Go To Market and PLG 18:42 Pricing and Usage Model 20:39 Key Metrics and Virality 22:19 Team and 2026 Priorities 23:56 AI Makes Distribution Matter 25:31 Where to Learn More Links: SaaS Fundraising Stories: https://www.thesaasnews.com/news/elly-raises-8-million-in-funding Kristen Habacht's LinkedIn: https://www.linkedin.com/in/kristen-habacht-80288780/ Elly's LinkedIn: https://www.linkedin.com/company/ellyai/ Elly's Website: https://www.elly.ai/ To learn more about Ben check out the links below: Subscribe to Ben's daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben's SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben's SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Most founders are doing "random acts of marketing" — a little LinkedIn, some ads, a blog here and there. Trying to be everywhere, succeeding nowhere.Javier Lozano Jr. was the CMO at Wrapmate during their run from ~$1M to over $20M in revenue and a $16M raise. His fix was counterintuitive: do less. Find the one channel showing signals, go all in, and master it before adding anything else.In this episode, Javier talks about changing one variable that took their ideal customer profile hit rate from 15% to 95% on the same budget — and how his team used "narrative engineering" to build the credibility trail that made their raise possible months before they needed the money.Show notes and full transcript: https://ftb.bz/130BWatch on YouTube: https://ftb.bz/130VYTFree Fundraising Toolkit: https://core.feeltheboot.com/raise?utm_source=podcast&utm_medium=audio&utm_campaign=organic_content&utm_content=ep130Subscribe to BootPrints: https://ftb.bz/join-p

- Rocketlane, founded by Srikrishnan Ganesan, spent its first year deeply researching the professional services automation (PSA) space, interviewing over 170 prospects and building conviction around unmet needs for customer-facing project management. - The team identified a key pain point: companies struggled with the gap between contracted and live ARR, making effective onboarding and project delivery a board-level priority, especially for mid-market and upmarket tech companies. - Rocketlane differentiated itself by building an all-in-one PSA platform tailored for services teams, integrating project management, customer collaboration, project accounting, and new AI-powered features like Nitro to automate and execute services work. - Early traction came from targeting Series B+ tech companies and leveraging community-building, with their first paying customer coming via a VC referral and subsequent growth fueled by a successful Product Hunt launch. - Rocketlane has raised a total of $105 million from investors including Insight Partners, 8VC, Matrix Partners India, and Nexus Venture Partners, with the latest $60M Series C led by Insight Partners.

Heading to Vegas this May? Join Josh at Pulse 2026 and come say hi—your oversized fluorescent daiquiri is on him. No catch.Grab your ticket at gainsightpulse.com and use code UNCHURNED for a special rate.Watch Eric Gilpin, President of Go-To-Market at G2, reveal how he's building the first-ever unified revenue org in a 210,000-product marketplace. In this episode, he takes us behind the scenes of G2's “zero daylight” alignment strategy and how it led to a game-changing 31% YoY traffic spike. Discover why G2 made the controversial bet to let LLMs scrape their data (and why competitors are now paying the price), how to flip buyer intent into “churn intent” to catch customers before they leave, and how the difference between “freelancers” and “contractors” became worth $600M+ in revenue. This is marketplace strategy 101, told by someone who's spent 25+ years perfecting it. Essential listening for GTM leaders, CS teams, and anyone building in B2B SaaS.---Timestamps0:00 - Preview & introduction1:28 - Meet Eric Gilpin & overview of G26:50 - How Upwork scaled from $30M to $650M in gross sales volume10:00 - Building G2's first President of Go-To-Market role11:13 - Zero daylight: Aligning marketing, BDRs, and all revenue teams16:42 - Pivoting narrative from “SEO review site” to AEO visibility engine18:15 - G2's “Hunter Hunter” post-sales org (60% growth from expansion)21:00 - The highest-value CS activities (hint: it's not quarterly review sends)23:23 - Self-serve + AI automation for the 150,000 SMB products25:23 - The churn intent27:28 - Why G2 allowed LLMs to train on their data31:55 - Nostalgia and denial kill businesses---What You'll Learn- How to eliminate silos by achieving “zero daylight” between marketing, sales, and revenue teams- The whitespace model G2 uses to find expansion revenue- How to build a “churn intent” system using buyer signals to catch churn before it happens- Why allowing LLMs to scrape your data early creates a competitive moat- The subtle power of reframing to unlock enterprise adoption and market perception- Why is constantly challenging your own status quo the only defense against disruption---Want the playbook, not just the conversation? Subscribe for deep-dive, actionable breakdowns from every episode at unchurned.substack.com.---Where to Find Eric GilpinLinkedIn: https://www.linkedin.com/in/ericgilpin/---Where to Find Josh:LinkedIn: https://www.linkedin.com/in/jschachter/Unchurned Substack: https://unchurned.substack.com/

Health systems are entering a new frontier, one where innovation isn't optional, and meaningful change requires creativity, flexibility, and the willingness to rethink how care is delivered. Across the country, forward-thinking organizations are experimenting, adapting, and building new models inside some of the most complex environments imaginable.  Join moderator Chrissy Farr, CEO, Second Opinion in conversations with Dr. Rima Shah, Chief Medical Officer of Ambulatory Care/Population Health, Corewell Health; Tom Jackiewicz, President, University of Chicago Health System; and Cadence's Chief Medical Officer and host of Cadence Conversations, Dr. Eve Cunningham. This conversation spotlights what that kind of leadership actually looks like on the ground and what others can learn from it:  Build vs. buy: When it makes sense to develop in-house, and when partnering is the faster, more durable path The unglamorous work: What real clinical, technical, and operational infrastructure is required to support change at scale Change agents: Who inside health systems actually drives transformation and why influence often matters more than title Signal vs. noise: How to tell which organizations are truly evolving versus experimenting at the margins The road ahead: What the future of healthcare delivery looks like and how AI may expand, support, or reshape care models Cadence was a sponsor of this conversation. Dr. Rima Shah is a partner of Cadence and not compensated for this podcast. For more information on Cadence, visit  https://www.cadence.care/

What does security look like when attackers use AI better than you do?Armadin recently raised $200M to build for the “attacker of the future,” where attacks are autonomous and harder to contain.On the Kleiner Perkins Grit podcast, Kevin Mandia joins Joubin Mirzadegan to share how he's thinking about this shift, why cybersecurity has always been a calling, and why customer trust is what ultimately compounds into market leadership.Guest: Kevin Mandia, Founder and CEO, ArmadinConnect with Kevin MandiaLinkedIn: https://www.linkedin.com/in/kevin-mandia-0a07173/Connect with Josh Coyne:XLinkedInConnect with Joubin:XLinkedInEmail: grit@kleinerperkins.comFollow on LinkedInFollow on X​Learn more about Kleiner Perkins

Margie Agin is a seasoned go-to-market advisor for B2B technology scale-ups. She brings deep expertise across digital marketing, IT, and cybersecurity. As Founder and Chief Strategist of Centerboard Marketing as well as a former leader at companies like Cisco and Blackboard, she has built a career translating complex technical products into effective market strategies. In this episode (which marks her second visit to Product Momentum), Margie's message is clear: go-to-market (GTM) is not a one-time event or a siloed function – it is an ongoing, cross-functional system that must connect product teams and broader business goals. GTM: A Shared, Continuous Responsibility It's time to redefine go-to-market as a shared, continuous responsibility across teams, Margie says. Product managers in particular often feel disconnected because their fellow stakeholders in the organization misunderstand go-to-market as either a launch event or solely a sales function. Margie reframes GTM as “a coordinated cross-functional engine that spans product, marketing, sales, customer success, and even finance.” It's a perspective that challenges product teams to actively engage in downstream outcomes and collaborate beyond traditional boundaries. Business Context Drives Product Contribution Fundamental to making this critical connection between product team and business outcomes is embracing the product's fit within the broader business and portfolio strategy. Margie reiterates a message shared by recent guests that product managers need to look beyond their individual product scope and consider how their work contributes to company-wide goals like growth, positioning, and revenue. “Think about your product within the context of the business and how it fits into the whole portfolio,” Margie urges. Know Your Targets: Clarity of Audience and Signals Improves Outcomes Rather than trying to boil the ocean by targeting broad customer segments, teams should focus on specific attributes and behaviors that indicate a strong fit. Defining a precise ideal customer profile and identifying meaningful signals of readiness bring a level of clarity to your message that enables more effective messaging, prioritization, and sales efficiency. “It [your target] can’t just be like, everybody that has money,” Margie says. “It has to be somebody with a defined problem and defined attributes – beyond just industry or size of company.” For product leaders, this reinforces the need to deeply understand customer context and bring that insight into go-to-market planning. In the Age of AI, a Strong Point of View Still Matters Finally, even as AI accelerates execution, it does not – indeed, can not – replace the original thinking and nuanced messaging. Teams must still define what makes their product unique and why it matters. AI can enhance delivery, Margie adds, but it cannot generate true insight or perspective. “The difficult part is always what the difficult part has always been, which is figuring out what you have to contribute to the conversation that is unique.” Margie Agin, in her own words: [04:23] When I think of go-to-market, I think one of the most important aspects is that it is connected across different teams. [08:22] Go-to-market is all about connecting the strategy to the execution to make sure everyone is on point with the strategy. [08:53] Product teams need to think about how their product fits into the context of the organization’s whole portfolio. [11:30] As a company matures, its go-to-market strategy lands in one of three buckets: problem-market fit, product-market fit, and platform-market fit. [19:29] We can’t try to boil the ocean and sell to everybody, right? Target customers can’t be ‘everybody who has money.’ Customers have to have a defined problem and some defined attributes, beyond just industry or size of company. [23:58] That type of deep, nuanced thinking…that human work…I don’t think at this point, is something that is solved by AI. [26:40] AI can execute a lot of work on your behalf, but only you know what ultimately you want the result to be. Andrew Knoblauch leads Sales, Partnerships, and Acquisitions at ITX. He believes the best technology partnerships start with genuine relationships, and that understanding a business deeply is what turns a software engagement into lasting value. Andrew connects organizations with technologists and product leaders while remaining invested in delivering strong business outcomes. The post 184 / Connecting Product Teams with Go-To-Market Outcomes, with Margie Agin appeared first on ITX Corp..

Emil Michael went from scaling Uber across 600 cities to rewiring the world's largest military.In the midst of the Pentagon-Silicon Valley debate, the now U.S. Under Secretary of Defense for Research and Engineering opens up about what a real partnership demands from both sides.He also shares how he's built three new entry points for defense tech companies, and why America's military is called the "Department of War" again.Guest: Emil Michael, U.S. Under Secretary of Defense for Research and EngineeringConnect with Emil MichaelXLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comFollow on LinkedIn:https://www.linkedin.com/company/kpgritFollow on X:https://x.com/KPGrit​Learn more about Kleiner Perkins

On this episode of Practical Pivots, host Steve Pockross rewinds the sharpest go-to-market lessons from the show's most insightful guests to help founders navigate a world where software is cheap, AI is everywhere, and attention is scarce. Drawing on 12 hard-won insights from operators, VCs, and AI leaders, Steve breaks down why being more human is the real competitive edge, why distribution now beats product, how to define product-market fit in plain English, and why clarity and focus will outlast every stunt and channel hack. If you're stuck on plateaus, over-investing in tactics, or wondering where AI truly belongs in your GTM motion, this highlight reel gives you a crisp playbook for building trust, proving demand, and scaling what actually works in 2026.

When your MedTech launch has several weak points, how do you know which one to fix first before you waste 90 days improving the wrong thing?MedTech founders rarely fail because the device is poor. More often, they stall because they improve the wrong part of their launch first. When product, proof, pathway, and people all have room for improvement, deciding where to focus becomes critical. In this episode, Hakeem breaks down a practical decision rule that helps you identify the one move most likely to unlock real contracts and meaningful revenue.By listening, you'll:Learn why the lowest-scoring weakness is not always the first problem you should solveUnderstand how commercial conversations reveal whether proof, pathway, or people is the real revenue constraintUse a simple 90-day decision filter to prioritize the move most likely to accelerate traction this quarterPress play now to identify the one change that can move your MedTech launch closer to real contracts and meaningful revenueBook a 30min Healthcare Export Accelerator discovery callMessage me via DM on LinkedinThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.

Few founders have seen Silicon Valley from every seat at the table.After co-creating Google Maps at Google, serving as CTO at Facebook, and later as co-CEO of Salesforce, Bret Taylor is now building AI agents at Sierra to redefine customer experience.On Grit, he explains why “competitive intensity” is a core value at their fast-growing company and why he believes AI won't lead to a world where people stop working.Guest: Bret Taylor, co-founder of SierraConnect with Bret XLinkedInConnect with JoubinXLinkedInEmail: grit@kleinerperkins.comFollow GritLinkedInX​Learn more about Kleiner Perkins:https://www.kleinerperkins.com/

What began as a 14 year old fixing infected computers became Malwarebytes, an 800 person cybersecurity company trusted by millions of customers.On Grit, Marcin Kleczynski joins Joubin Mirzadegan to explore AI driven cyber threats, strategic reinvention, and the discipline of evolving before the market forces you to.“We've exceeded. Now, what do we do to protect individuals against the next wave of threats, which are plentiful?”Guest: Marcin Kleczynski, CEO at MalwarebytesConnect with Marcin KleczynskiX: https://x.com/mkleczynskiLinkedIn: https://www.linkedin.com/in/marcinkleczynski/Connect with JoubinX: https://x.com/JoubinmirLinkedIn: https://www.linkedin.com/in/joubin-mirzadegan-66186854/Email: grit@kleinerperkins.comFollow on LinkedIn:https://www.linkedin.com/company/kpgritFollow on X:https://x.com/KPGrit​Learn more about Kleiner Perkins: https://www.kleinerperkins.com/

Motley Fool co-founder and CEO Tom Gardner talks about separating AI contenders from pretenders, his two favorite market indicators, and lessons from the dot-com bubble. Plus, Tom shares six stock ideas for the next five years.  Hosts: Andy Cross  Guest: Tom Gardner  Producer: Bart Shannon, Mac Greer  Disclosure: Advertisements are sponsored content and provided for informational purposes only. The Motley Fool and its affiliates (collectively, “TMF”) do not endorse, recommend, or verify the accuracy or completeness of the statements made within advertisements. TMF is not involved in the offer, sale, or solicitation of any securities advertised herein and makes no representations regarding the suitability, or risks associated with any investment opportunity presented. Investors should conduct their own due diligence and consult with legal, tax, and financial advisors before making any investment decisions. TMF assumes no responsibility for any losses or damages arising from this advertisement.We're committed to transparency: All personal opinions in advertisements from Fools are their own. The product advertised in this episode was loaned to TMF and was returned after a test period or the product advertised in this episode was purchased by TMF. Advertiser has paid for the sponsorship of this episode.Learn more about your ad choices. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

For years, we've heard about AI transforming software development. But what if that same level of agentic, AI-driven collaboration could be applied not just to writing code, but to writing your entire go-to-market playbook?Agility requires that your go-to-market teams operate at the speed of insight, not at the speed of manual data entry and fragmented workflows. This means empowering them with tools that don't just provide data, but automate action based on strategic intent.Today, we're going to talk about the concept of an 'agentic' go-to-market platform, where AI doesn't just assist, but actively collaborates with sales and marketing teams to automate entire workflows, from strategy to execution.To help me discuss this topic, I'd like to welcome, Marcio Arnecke, Chief Marketing Officer at Apollo.io. About Marcio Arnecke As Apollo.io's Chief Marketing Officer, Marcio Arnecke brings a visionary approach to scaling high-growth B2B SaaS marketing in the AI-driven sales landscape. With over two decades of experience driving revenue acceleration across global markets, he has consistently transformed early-stage technology companies into market-defining brands. His expertise in AI-powered go-to-market strategies uniquely positions him to accelerate Apollo's mission of empowering sales teams through intelligent data and automation. Previously, he played a pivotal role in scaling marketing functions at SaaS giants like Intercom and Zendesk, where he drove remarkable growth from $40M to $1.7B, culminating in a successful IPO that raised $100 million in 2014. Leveraging his comprehensive background in demand generation, product marketing, and strategic storytelling, Marcio is focused on positioning Apollo as the go-to AI sales platform for SMB and mid-market teams. His approach combines data-driven insights with targeted narrative strategies, translating Apollo's technological capabilities into practical business value. Drawing from his global experience across Silicon Valley and international markets, Marcio aims to expand Apollo's brand and demonstrate how AI can meaningfully improve sales engagement for growing businesses. Marcio holds advanced degrees from Stanford University's Graduate School of Business and Golden Gate University, complemented by a BS in Business Administration from Universidade Feevale in Brazil. Marcio Arnecke on LinkedIn: https://www.linkedin.com/in/marcioarnecke/ Resources Apollo.io: https://www.apollo.io Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agileConnect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, andMartechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

For years, we've heard about AI transforming software development. But what if that same level of agentic, AI-driven collaboration could be applied not just to writing code, but to writing your entire go-to-market playbook? Agility requires that your go-to-market teams operate at the speed of insight, not at the speed of manual data entry and fragmented workflows. This means empowering them with tools that don't just provide data, but automate action based on strategic intent. Today, we're going to talk about the concept of an 'agentic' go-to-market platform, where AI doesn't just assist, but actively collaborates with sales and marketing teams to automate entire workflows, from strategy to execution. To help me discuss this topic, I'd like to welcome, Marcio Arnecke, Chief Marketing Officer at Apollo.io. About Marcio Arnecke As Apollo.io's Chief Marketing Officer, Marcio Arnecke brings a visionary approach to scaling high-growth B2B SaaS marketing in the AI-driven sales landscape. With over two decades of experience driving revenue acceleration across global markets, he has consistently transformed early-stage technology companies into market-defining brands. Hisexpertise in AI-powered go-to-market strategies uniquely positions him to accelerate Apollo's mission of empowering sales teams through intelligent data and automation. Previously, he played a pivotal role in scaling marketing functions at SaaS giants like Intercom and Zendesk, where he drove remarkable growth from $40M to $1.7B, culminating in a successful IPO that raised $100 million in 2014. Leveraging his comprehensive background in demand generation, product marketing, and strategic storytelling, Marcio is focused on positioning Apollo as the go-to AI sales platform for SMB and mid-market teams. His approach combines data-driven insights with targeted narrative strategies, translating Apollo's technological capabilities into practical business value. Drawing from his global experience across Silicon Valley and international markets, Marcio aims to expand Apollo's brand and demonstrate how AI can meaningfully improve sales engagement for growing businesses. Marcio holds advanced degrees from Stanford University's Graduate School of Business and Golden Gate University, complemented by a BS in Business Administration from Universidade Feevale in Brazil. Marcio Arnecke on LinkedIn: https://www.linkedin.com/in/marcioarnecke/ Resources Apollo.io: https://www.apollo.io Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://incogni.com/agile  The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/ Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com/ Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://ratethispodcast.com/agile Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company