Discussing Digital

Welcome to the 4th episode of Discussing Digital. This episode we speak to independent social media consultant Andrew Jennings about the state of social media in 2019. You can follow Andrew on twitter www.twitter.com/MrAJennings Or on LinkedIn here: https://www.linkedin.com/in/andrewfjennings/ We discuss the biggest social news stories of 2019, including Fyre Festival, Nick Clegg at Facebook, the world record egg, KFC (FCK) and more. We also speak about the tragic story of Molly Russell who took her own life at 14, with her father saying he believed Instagram was partly to blame. We’re deeply saddened by this story and found it extremely difficult to discuss - for more info and help on distress through social media consumption please contact Samaritans (https://www.samaritans.org/) on 116 123. Updated news on all these stories has been included below post-recording: Guidance on working with influencers: https://www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf Instagram to ban self-harm images: https://www.theguardian.com/technology/2019/feb/07/instagram-bans-graphic-self-harm-images-after-molly-russells-death Wired article on the World Record Egg: https://www.wired.co.uk/article/instagram-egg-world-record Since recording the World Record Egg has been revealed as Chris Godfrey :https://www.digitaltrends.com/social-media/the-instagram-egg-embarks-on-new-adventure/ Shout outs to the influencer influencers: @nikspeller and @sabguthrie

Welcome to the first episode of Discussing Digital, the new digital marketing podcast from Appraise. This episode we speak to the brilliant Russell McAthy from Cubed, the attribution specialists. Russell is a leading voice in the world of attribution and we were very lucky to be able to get him on the podcast! Attribution models have delighted and confused us in equal measures for many years. Do they work? Are they worth it? Do brands really need attribution? We answer these questions and many more. Email your thoughts and questions to jack@appraise-consulting.com / jack@appraisedigital.com!

This episode we were delighted to recruit co-founder of Pivotal, Dave Terry, on Discussing Digital. Pivotal are one of the leading recruitment companies in digital marketing at the moment, working with some of the UK’s leading brands and agencies. Recruiters sometimes get a bad rep, but good recruiters are much closer to the needs of the client than most of us like to think. We discuss what brands are looking for in their recruitment policies, how brands are adopting the in-housing trend and how media agencies are responding. It’s a fascinating insight into the recruitment world that lives on the front line of the digital marketing industry. Email your thoughts and questions to jack@appraise-consulting.com / jack@appraisedigital.com!

We were lucky enough to get two for the price of one this week, with both Joey Henderson and Anna Kennedy from Avocet joining Jack the third episode of Discussing Digital! Avocet are known for being a key player in the programmatic world, but we decided to leave our programmatic portfolios at home to talk about digital marketing in a much broader sense. Can digital marketing really help build a brand? This is something that has long been debated, so we decided to dust off the theories and discuss if anything has changed. Is digital marketing just good for driving clicks and conversions? Is it even possible to track brand building in digital? Or is TV the king of brand? Email your thoughts and questions to jack@appraise-consulting.com / jack@appraisedigital.com!