Podcasts about Attribution

"When people with PTSD [post-traumatic stress disorder] get quite avoidant—and that can be expressed in so many different ways—the implications can be really profound. I think an important invitation to oncologists and oncology nurses and primary care providers who care for people battling cancer is let's explore what's underneath these avoidant behaviors. Is it a very practical thing? Or is it that underneath this avoidant behavior is really profound fear?" James C. Jackson, PsyD, research professor at Vanderbilt University Medical Center in Nashville, TN, told Lenise Taylor, MN, RN, AOCNS®, TCTCN™, oncology clinical specialist at ONS, during a conversation about addressing medical trauma in oncology. Music Credit: "Fireflies and Stardust" by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Earn 0.75 contact hours of nursing continuing professional development (NCPD) by listening to the full recording and completing an evaluation at courses.ons.org by July 31, 2027. The planners and faculty for this episode have no relevant financial relationships with ineligible companies to disclose. ONS is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. Learning outcome: Learners will report an increase in knowledge related to medical trauma in oncology care. Episode Notes  Complete this evaluation for free NCPD.  ONS Podcast™ episodes: Episode 421: Medical Trauma in Oncology Episode 287: Tools, Techniques, and Real-World Examples for Difficult Conversations in Cancer Care Episode 264: Stop the Stressors and Improve Your Mental Health as a Nurse ONS Voice articles: Help Caregivers Control the Chronic Stress of Cancer Care and Manage PTSD [post-traumatic stress disorder] Past Trauma Lowers Hope, QOL, and Coping Ability During Cancer Managing Cancer-Related PTSD Starts With Acknowledgement Moral Injury and Trauma in Nursing Trauma-Informed Care Provides Person-Centered Support for Patients During Deep Distress Clinical Journal of Oncology Nursing articles: How Can a Trauma-Informed Care Approach Be Applied to Patients With Gynecologic Cancer? Psychosocial Barriers to Care: Recognizing and Responding Through a Trauma-Informed Care Approach Oncology Nursing Forum articles: Post-Traumatic Distress and Symptom Experience in Patients With Head and Neck Cancer–Related Tracheostomy and Family Caregivers The Effect of Neuroticism, Fear of Progression, and Self-Efficacy on Post-Traumatic Growth in Patients With Lung Cancer Undergoing Chemotherapy The Relationship Between Colorectal Cancer Survivors' Positive Psychology, Symptom Characteristics, and Prior Trauma During Acute Cancer Survivorship ONS course: Psychosocial Dimensions of Cancer Care™ ONS Huddle Card: Coping Screening tools Clinician-Administered PTSD Scale for DSM-5 [Diagnostic and Statistical Manual of Mental Disorders, 5th edition] (CAPS-5) Hospital Anxiety and Depression Scale Primary Care PTSD Screen for DSM-5 PTSD Checklist for DSM-5 Trauma Screening Questionnaire International Society for Traumatic Stress Studies: Free Resources PESI Reclaiming Your Life From Medical Trauma by James C. Jackson To discuss the information in this episode with other oncology nurses, visit the ONS Communities. To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode "For many people who have been traumatized, if they can avoid it, they will. They may not avoid the annual evaluation that is so hugely consequential—they might not avoid that. But they may well avoid a routine visit for a checkup to their oncologist. They very well may avoid a visit with a psychologist who is wanting them to talk about hard things. They may avoid visiting a friend in the hospital because it reminds them of really upsetting things. So, this issue of adherence and compliance is a really big problem." TS 3:19 "Screening tools for things like PTSD can be very useful. They're quite practical, and they're appropriate to use. I really like something called the Post-Traumatic Stress Disorder Checklist. ... Using it is going to be very straightforward. You're going to want to map it onto a 30-day window, and you're going to employ it with patients. It's a 20-item self-report. It assesses 20 DSM-5 symptoms of PTSD. It's not diagnostic, but if people score in this range of 30, 31, 33, we typically are going to believe that that is very suggestive of significant PTSD." TS 9:17 "One of the things we should be doing all the time is modeling and attempting to normalize this idea of being open about mental health difficulties. When I say modeling, this is a complicated issue. ... I'm very open talking about my own battles with mental health. And in some ways, that invites my patients to do the same. I don't recommend necessarily that a nurse says, 'Oh, by the way, I have PTSD. I'm going to tell you about mine. I want you to tell me about yours.' That's a boundary issue. But I think it does behoove us as clinicians to create a culture as much as we're able, where we can talk about mental health difficulties in a matter-of-fact way, acknowledging that mental health is health. These tools, to me, go a long way in that direction." TS 13:41 "The survivorship process is ongoing. I think a nurse can assist a patient in so many ways longitudinally over time. ... One of those ways is to continue checking on mental health outcomes in patients. Continuing to check on mental health outcomes, continuing to explore them, and continuing to invite patients to talk about things that other people might not be asking about. It's easy for family members to assume, 'Hey, you know, you're cancer free now. You look fine, so you must be fine.' It's very possible that the patients we're talking about are not fine. They're far from fine. For that oncology nurse at a follow-up clinic or in an oncology setting to talk about this, continuing to affirm that it would be okay for patients to struggle, continuing to put this issue on a front burner—I think that's really important." TS 21:17 "I'm aware of nurse-led support groups where nurses can talk very freely about their own challenges, in a safe space. ... Working to build cultures in the context of the intensive care unit, let's say, where we have a lot of patients with cancer that prioritize well-being nurse driven programs. ...  The bottom line is if there is a warning light that is blinking, nurses need to attend to that. And in attending to it, they're going to be more present for their patient. They're going to be better able to support their patient. They're going to be better able to support each other. And I think often, in the culture of nursing and psychology, too, people just put their head down, their shoulder down, and they just plow through in ways that are really counter to their mental health." TS 29:56 "The truth is medical trauma can be well-managed. It's not simple. It's not always intuitive. There are all sorts of caveats with regard to this, but the truth is people with medical trauma can live really rich and meaningful lives. ... So, the default setting, I think, should be not one of pessimism. It should be that people with medical trauma can and do get better. If you are a patient with medical trauma and you are in my purview, until proven differently, I'm going to assume that you can get better too." TS 36:28

Joel and Stephen share their thoughts on the new trailer for Avengers: Doomsday, and speculate on what MARVEL fan expectations should be, then dive into Season 2 of the live action Avatar The Last Airbender from Netflix, and look to the starts with a new LEGO set.Show notes for The Citadel Cafe are here:https://thecitadelcafe.com/2026/07/30/the-citadel-cafe-507-avatar-the-last-doomsday/Join The Citadel Cafe Discord community!http://Patreon.com/TheCitadelCafeThe Citadel Cafe YouTube:https://youtube.com/thecitadelcafeMusic for The Citadel Cafe by Kevin MacLeod (incompetech.com) licensed under Creative Commons by Attribution 4.0 Hosted on Acast. See acast.com/privacy for more information.

Sarah and I are still at it for the 30th edition of the Fantasia International Film Festival in Montreal. Healing is pain, as Sarah keeps reminding me, but we're still getting out to movies. On July 29th we actually split up because two interesting films were screening at the same time. Sarah decided to go full intellectual and catch the documentary. I went for the zombies-in-a-mall option. Both were worth talking about. First up is Colony, the latest from Yeon Sang-ho (Train to Busan). A bioterrorist unleashes a fungal-style zombie virus inside a big Seoul office-mall complex that gets locked down. The infected have a hive mind and keep evolving, which gives the usual siege setup some fresh wrinkles. Gianna Jun plays a sharp professor who's basically the Ripley of the piece — competent, figuring things out on the fly, holding it together. It's action-packed, loaded with practical effects, and looks more expensive than it likely was. At just over two hours it does throw in a few extra speed bumps that maybe weren't needed, but if you like high-octane zombie movies in the 28 Days Later vein, this is an easy recommendation. Sarah, meanwhile, saw Black Zombie, a Canadian-Haitian co-production documentary about the actual origins of the zombie. It starts with Haitian voodoo culture and the plantation history, then tracks how the concept mutated through early cinema (White Zombie), Romero, and into the modern biochemical versions we know today. It also digs into how Western pop culture has pretty thoroughly misrepresented and vilified voodoo along the way. Slash from Guns N' Roses even shows up as one of the talking heads. Educational, well-made, and especially interesting if you've ever wondered why “zombie” can mean so many different things depending on the movie. Bilingual and an easy watch for anyone who likes docs about horror genres. Two very different films about zombies, both solid. We'll keep going as long as the festival (and Sarah's leg) allows. Go see some Fantasia. The Fantasia International Film Festival runs from July 16th to August 2nd 2026 at Concordia University. The song during our intro and outro is “Until I Sleep” by Henry Homesweet and is licensed under a Attribution 2.0 UK: England License. The post 9to5.cc Goes to Fantasia: Colony & Black Zombie appeared first on 9to5 (dot cc).

#HorseRacing #ArlingtonMillion #MillionStakes #ColonialDownsWelcome to another edition of Bettin N Boozin on the HHH Racing Podcast! This week we head to Colonial Downs to preview the ALL STAKES Late Pick5 on Million Day! Come for the handicapping, stay for a drink!It's a great day to make some money, we are always Boozin N Not Losin! Stay tuned for GREAT ANALYSIS and see you in the LIVE CHAT!Please Like, Subscribe and comment below the video player your opinions, we would love to hear from you and respond to every one!__________________________________________________________________NORMAL PODCAST SCHEDULE:Wednesday Night @ 7:30 pm EDT: Bettin N Boozin with Kyle, Andrew, Patrick and CharlieWednesday Night @ 9 pm EDT: Pacific Horseplayers with Noah and JacksonThursday Night @8pm EDT: Picks and Ponies with Howard, Pete and Paul(MORE COULD BE ADDED AT ANY TIME, PLEASE SUBSCRIBE AND HIT THE NOTIFICATION BELL TO BE NOTIFIED OF ALL LIVESTREAMS/VIDEOS!)_________________________________________________________________Podcast Twitter/X: @hhhracingpodHost:Kyle Roscoe: X - @APRoscoeKCo-Hosts:Andrew Rdesinski: X - @phillyboy415Patrick Kuenzel: X - @PatrickKuenzelIntermittent Co-Hosts:Noah Meagher: X - @NoahMeagCharlie Freeman: X - @CFREE316_________________________________________________________________Subscribe to the excellent, informative, AFFORDABLE and profitable "Power Picks" Tip Sheet!Fantastic ABC P4 and P5 grids, along with Spot Plays and Price Plays provided that currently has an ROI around $2.15 (national average is $1.60). Picks arrive via email every Sat. morning for that day's races. Purchase your Power Picks NOW and make 2024 your best handicapping year ever! www.patreon.com/hhhracingpodcast__________________________________________________________Go to our website: https://www.hhhracingpodcast.com_________________________________________________________________Bettin N Boozin Logo by Erik Morgan (Instagram @erik_mgn10)__________________________________________________________Intro Music:Superepic by Alexander Nakarada | https://creatorchords.com/Music promoted by https://www.chosic.com/free-music/all/Attribution 4.0 International (CC BY 4.0)https://creativecommons.org/licenses/...

The theme here is oaths as Yeshua takes the principles already laid out in the Sermon on the Mount and applies them to adultery, divorce, promises, oaths, commitment, and more using the examples of adultery, divorce, and oaths.    Our Foundations podcast:  - Website - www.ourfoundations.substack.com - Email - ourfoundations@protonmail.com - Twitter - https://twitter.com/Foundationspc - Bitcoin Address - 1AZFLCvmfXasChaaecgYMP3vtnUrnLJoY7 - Ethereum - 0x409D0F2766e208C1Ea97fF2429D38a3D9E3abd3a - Zcash - t1SZKfocBcghVMWVCsbSA9zAHr5fzsxi62H - Pivx - D7ziutb5gGNnJ5pXngwa3w9zJj2P1iNzUT - Music - Gregorian Chant Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License - The Road Home by Alexander Nakarada | https://www.serpentsoundstudios.com, Music promoted by https://www.free-stock-music.com Attribution 4.0 International (CC BY 4.0) - New Digital War by Groove Bakery | https://groovebakery.com, Music promoted by https://www.free-stock-music.com, Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) - Pied Piper by Shaolin Dub is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. - Jet Fueled Vixen Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License - Hard Fragility by Bisou is licensed under a Attribution-NonCommercial License

Brooks and Skyler from Cackle Clothing Company share their journey from bird hunting enthusiasts to apparel entrepreneurs. They discuss starting a business, designing fun hunting gear, leveraging social media, and preparing for the hunting season.Check out their stuff at Cackle Clothing Company.This episode is brought to you by Ugly Dog Hunting Co. Shop now at UglyDogHunting.comMusic used under Creative Commons -Two Step Daisy Duke by Mr. Smith is licensed under an Attribution 4.0 International License. 

Gikk du glipp av dokumentarserien vår om Bill Shankly? Her kan du høre alle episodene i én fil. I «Hele historien om Bill Shankly» reiser vi til Glenbuck og det som er igjen av Shanklys hjembygd. Der møter vi Barbara Alexander, Shanklys niese, som forteller om livet i den fattige men vidunderlige landsbyen.Vi snakker også med Jon Colman om Shanklys tid som spiller i Carlisle United, og Ian Rigby om Preston North End – klubben hvor Shankly avsluttet sin karriere som spiller, på ganske bittert vis.Skottens første møte med manageryrket ble krevende. Han opererte med syltynne budsjetter, men det hindret ikke ham eller Carlisle, Workington og Grimsby med å la seg engasjere. Han fikk oppmerksomheten til styreformann i Liverpool som ønsket han til LFC. Der vekket han den sovende kjempen. Jobben ble altoppslukende, og det gikk ut over familien.Sommeren 1974 sa Shankly opp. Barnebarn Karen Gill forteller om Shanklys tid etter fotballen, om skuffelsen, om sorgen etter hans brå bortgang og hvor rørende det var å se både røde og blå i begravelsen.Musikk:Intro og avslutningsmusikk: The Epic 2 by Rafael KruxLink: https://filmmusic.io/song/5384-the-epic-2-License: http://creativecommons.org/licenses/by/4.0/Music promoted on https://www.chosic.com/free-music/all/Lark in the Morning. The Atholl Highlanders - SláinteLark in the Morning. The Atholl Highlanders by Sláinte | https://freemusicarchive.org/music/SlinteMusic promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY-SA 3.0https://creativecommons.org/licenses/by-sa/3.0/Olexy - Morning in the ForestMorning in the forest by Olexy | https://lesfm.net/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY 3.0https://creativecommons.org/licenses/by/3.0/Kevin MacLeod - Sneaky AdventureSneaky Adventure by Kevin MacLeod | https://incompetech.com/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY 3.0https://creativecommons.org/licenses/by/3.0/Scott Buckley - FilamentsFilaments by Scott Buckley | www.scottbuckley.com.auMusic promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY 4.0https://creativecommons.org/licenses/by/4.0/Kevin MacLeod - LightlessLightless Dawn by Kevin MacLeod | https://incompetech.com/Music promoted by https://www.chosic.com/free-music/all/Creative Commons CC BY 3.0https://creativecommons.org/licenses/by/3.0/Scott Buckley - InterventionIntervention by Scott Buckley | www.scottbuckley.com.auMusic promoted by https://www.chosic.com/free-music/all/Attribution 4.0 International (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/Scott Buckley - Undertow Undertow by Scott Buckley | www.scottbuckley.com.auMusic promoted by https://www.chosic.com/free-music/all/Creative Commons Attribution 4.0 International (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/ Hosted on Acast. See acast.com/privacy for more information.

Hey Popcorn Pals! We're back with our Pal Mark David Christenson to talk about Toy Story 5! Have you seen Toy Story 5 yet? What was your favorite part? Did you buy the Buzz Lightyear popcorn bucket? We wanna know! See you at the movies! –––––––––––––––––– You can follow Popcorn Pals on Instagram and Letterboxd @PopcornPalsPod and on TikTok @PopcornPals.Pod. Email us with your thoughts, opinions, and questions at PopcornPalsPod@gmail.com. Popcorn Pals is produced by Clara Madenwald, our social media is run by Katelyn Bordini, and our artwork was made by Angela Rodgers. The intro for Popcorn Pals uses graphics from You Want Pizzazz ?!? and sounds from Freesound.org: “COMCam_8mm Movie Projector (Rus’) 01_KVV AUDIO_Free” by KVV Audio (https://freesound.org/s/830217/) licensed under Attribution 4.0. “Film Countdown” by qubdodup (https://freesound.org/s/182110/) licensed under Creative Commons 0. “Lofi Piano + Drum Loop” by Doomsdaybear (https://freesound.org/s/720123/) licensed under Attribution 4.0.

Episode 550 This week in the sewer: no music, no AI gimmicks, just raw rat radio. We crack open a 1989 Sears Christmas catalog and lose our minds over $700 pearl bracelets and Pee-wee Herman watches, pay respects to John C. Dvorak with some heartfelt (and heartbroken) voicemails, and dig into Sam Altman calling himself a genie-maker while his sister drops a scorched-earth Christmas parody song about him. Add in mutant rats that are outsmarting poison, a wild new ADHD drug breakdown, and Elon suing Minnesota over an AI nudity law, and you've got a genuinely unhinged episode. Grab a beer, get comfortable, and let the sewer wash over you. Full voicemail segment, donation shoutouts, and a brand new stinky Hawaiian shirt story you didn't ask for but are getting anyway. Nick the Rat Radio — Dark Sewer Network. Subscribe, donate a few duckets in the bucket, and stay fun. #NickTheRatRadio #DarkSewerNetwork #XmasInJuly #PodcastClips #LateNightPodcast #WeirdPodcast #SamAltman #JohnCDvorak #MutantRats #AINews #90sNostalgia #SearsCatalog #RatRadio #IndiePodcast #UncensoredPodcast #sewerchat A paranoid rat discusses conspiracies, secret agendas, and things they don't want you to know — while playing hand-picked underground music. Call in live: 1-917-719-5923 Originally aired: 07/29/26 All music is Attribution 3.0 Unported (CC BY 3.0). All artists are credited during the episode. For more info: www.nicktherat.com

Find Merch here: https://theirrelevant.org/store Join The El Pochcast Discord here: https://discord.gg/AS8RuMHsxJ Bluesky: @elpochcast.pocho.online Instagram: @elpochcast Email : elpochcast@ gmail.com Text: www.pocho.online El Pochcast is a part of The Irrelevant Podcast Network rapture.mp3 by Vincent Augustus is licensed under a Attribution 4.0 International License. https://creativecommons.org/licenses/by/4.0/ Support El Pochcast by contributing to their tip jar: https://tips.pinecast.com/jar/el-pochcast

Sarah and I are still grinding deep within the 30th edition of the Fantasia International Film Festival in Montreal. We're not getting to as many screenings as we'd like (broken leg will do that), but we're still hitting a solid mix of the classic Fantasia checkboxes. Fresh episode of 9to5.cc Goes to Fantasia is up, and this one covers two strong ones. First is The Mouths, the North American premiere from Takashi Shimizu. Classic Japanese horror setup: a cursed tree outside a cemetery, a group of teens daring each other to touch it for a courage test, and then the usual (and very well-executed) fallout. Hollow eyes, streaky hair, excellent practical makeup and effects. The film is framed as a series of first-person accounts given to an investigating officer, which lets it play with both the supernatural side and the interpersonal drama between the characters. It leans into that familiar “you kind of brought this on yourself” Japanese horror energy. If you like the original Ju-On or Ringu, this is an easy recommendation. Short, breezy, and does the genre proud. Then we get to the one that might be my favorite film of the festival so far (and one of my favorites of the year): I Love Paris. World premiere. It's an underground music-scene mockumentary that happens to have vampires in it. Think What We Do in the Shadows energy, but less cartoonish and more grounded in the actual Parisian music world. Paris (played by Aminata Thiboult, who is fantastic) is an up-and-coming French artist who becomes a vampire mostly by accident and then has to figure out how to still chase a festival slot when she can only work at night. The vampire lore is kept deliberately light — no super strength, no fancy courts, just the inconvenience of living forever and needing blood. The music-scene side is so strong it could almost stand alone as a comedy about trying to make it. Bilingual, full of very French humor, and the main performance is a delight. Two very different vibes, both worth your time if you’re hunting down movies off the beaten path. We'll keep watching. You keep listening. Go see some Fantasia films. The Fantasia International Film Festival runs from July 16th to August 2nd 2026 at Concordia University. The song during our intro and outro is “Until I Sleep” by Henry Homesweet and is licensed under a Attribution 2.0 UK: England License. The post 9to5.cc Goes to Fantasia: The Mouths & I Love Paris appeared first on 9to5 (dot cc).

Episode 46- The group comes together for a serious heart to heart. An actual play, tabletop role-playing game that uses the Pathfinder 1E rule-set. The epic story follows the brave players through a unique dark fantasy world. The Heroes trials and tribulations will have them brought face to face with demons, devils, angry spirits, the occult, and more. The story takes place in the dark fantasy world of Mel'Herron. Our heroes are brought together by mysterious circumstances leaving them with more questions than answers. An ever-present dark force seems to be lurking in the shadows seeking the party for reasons they must figure out or be swept up by the coming storm. Please like and follow !!! =) Marty is the Dungeon Master, Bobby plays Uri, Wes plays Rein, Derek plays Solaris, Morris play Lirium, Marcus plays Torad Follow us on Twitter: @dicebargaming1    Facebook: The Dice Bar Gaming Podcast Music by: https://www.fesliyanstudios.com Scott Buckley  www.scottbuckley.com.au. Kevin MacLeod Link: https://incompetech.filmmusic.io/song/5048-stay-the-course License: https://filmmusic.io/standard-license. Paid license from: www.epidemicsound.com March of Midnight by Scott Buckley | www.scottbuckley.com.au Music promoted by https://www.chosic.com Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/ Unseen Horrors Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Music promoted by https://www.chosic.com/ For world info- https://www.worldanvil.com/w/mel-herron-bruehawk Friends of the podcast: Bored Online? Board Offline!- https://www.youtube.com/channel/UCVmlVsZVlruYWnIYd42iBhw Game Knight Hero Podcast- https://podcasts.apple.com/us/podcast/game-knight-heroes/id1552887060 Deadlands by Kerri Smith- https://www.youtube.com/channel/UCAVrPUutK3IvxLWDKaN3UgQ **Episodes contain adult content. “a mature Podcast”**

Let's know what you liked and learnt! AI is changing how customers discover brands - and making marketing attribution far more complex.In this episode of The Super CMO Show, Swami speaks with Scott Desgrosseilliers, Founder and CEO of @wickedreports about the rise of the AI dark funnel, the shift from SEO to GEO, and why marketers need to make their websites AI-ready.They explore how brands can earn visibility in AI-led conversations, use structured content and proprietary expertise, rethink first-touch attribution, and make better budget decisions when clicks no longer tell the full story.⭐ 5 Key Takeaways1. AI is creating a new “dark funnel.”More customer research is happening inside AI chats, making early discovery and first-touch attribution harder to see and measure.2. SEO is evolving into GEO.Brands need to make their websites AI-ready with clear structure, specific intent, FAQs, how-to content, and original research that AI systems can understand and reference.3. Proprietary expertise is the new visibility advantage.Generic content will not be enough. Brands that translate their distinctive knowledge, data, and point of view into AI-friendly formats can earn more meaningful recommendations.4. Marketers must look beyond platform-reported ROAS.Google, Meta, email, and SMS platforms can all claim credit for the same conversion. Independent, deterministic attribution helps reveal what actually drove new-customer growth.5. Brand and first-party data are becoming even more valuable.As AI puts more distance between brands and the customer click, building a trusted brand, capturing owned audiences, and continuously testing new signals will be critical to growth.⏱️ Timestamps00:00 Introduction01:56 AI Will Approximate or Guess Things04:11 Your Search Traffic Is Going Down08:59 AI Will Understand the Intent of the Page26:10 It's All About the Profitable Outcome35:44 All the Ad Platforms Are Grading Their Own Homework39:50 The Best Thing I've Seen Isn't Accurate Enough to Count On45:13 Keep Modifying Your Tags and Your Content47:10 The Importance of Building a Brand49:01 ChatGPT Already Has a Conversion API50:09 From Reports to AI-Powered Marketing DecisionsSelected Links and Show Notes⁠: https://www.contraminds.com⁠Subscribe to our Weekly Newsletter⁠: https://blog.contraminds.comSubscribe to ContraMindsSpotify: https://open.spotify.com/show/4xceASphmwAjJONTlsvo2YApple Podcasts: https://podcasts.apple.com/us/podcast/contraminds-decoding-people-minds-strategy-and-culture/id1485202972Follow UsTwitter: https://twitter.com/contramindsInstagram: https://www.instagram.com/contraminds/LinkedIn: https://www.linkedin.com/company/contramindsFacebook: https://www.facebook.com/contraminds

What's up everyone, today we have the pleasure of sitting down with Amanda Natividad, Chief Evangelist at SparkToro and co-author of Zero Click Marketing.We'll cover:(00:00) - Intro (01:14) - In This Episode (06:37) - Why Attribution Breaks Down in a Zero Click World (16:09) - What the Alligator Graph Means for Ops Teams (22:46) - How to Run a Zero Click Launch Week You Can Actually Measure (32:35) - How Incrementality Testing Works at Enterprise Scale (38:09) - What Audience Listening Adds to the Marketing Ops Stack (42:50) - What Content Leaders Need From Marketing Ops (47:59) - How to Turn Audience Research Into an Operational System (52:00) - How AI Visibility Changes Zero Click Marketing (58:36) - Setting Boundaries to Protect Your Energy and Focus Summary: zero click marketing won the strategy war, and now nobody can prove it's working. Amanda has spent over a decade building marketing that lives where the audience already is, and in this episode she takes apart the measurement crisis that creates. We get into why your attribution dashboard is quietly lying to you, how a viral story about HubSpot losing 80% of its organic traffic actually hid record revenue, and what a 25 million dollar ad blackout taught Dropbox about the gap between credit and cause. She also shows how to turn audience research into an operational system and why winning AI visibility comes down to writing genuinely good stuff. Stick around for the launch-week playbook and the overslept-webinar story that completely reframes how she guards her time.About Amanda NatividadAmanda Natividad is the Chief Evangelist at SparkToro, the audience research startup, and the founder of Zero Click Marketing, a podcast and consultancy built around the framework she co-created with Rand Fishkin in 2022. She spent 4 and a half years as SparkToro's VP of Marketing, where she launched a newsletter that reaches more than 60,000 subscribers at a 35% open rate and built Office Hours, a webinar series that pulls as many as 1,200 registrants a show.She's keynoted at AdWorld, Content Marketing World, and MozCon, and guest lectured at Columbia, Cornell, and Stanford. A Le Cordon Bleu-trained chef and former journalist, she now teaches Content Marketing 201 on Maven.Why Attribution Breaks Down in a Zero Click WorldEvery marketing ops team runs on a dashboard that hands out credit. This lead came from paid search. That demo came from a LinkedIn ad. This signup traces back to the nurture email. The numbers look authoritative, and leadership treats them that way. The trouble is the data underneath has been eroding for years, and most teams still read the output like scripture.Amanda has spent more than a decade building marketing programs that don't depend on the click. Her take on measurement starts from an uncomfortable place. Attribution was never as precise as the industry sold it, and every year it gets less precise.4 separate forces have chipped away at what attribution can actually see, and they stack on top of each other.Third-party cookies barely function. Only about 30% of users accept them, and Safari rejects them by default., Ad blockers hide a huge share of traffic. Somewhere between 20 and 60% of people run one, and among tech-savvy B2B audiences that number climbs toward 60%., The multi-device journey is untrackable pre-login. People average 3.6 devices each, so stitching a single human across all of them is mostly guesswork., Privacy regulation makes persistent tracking impractical. GDPR, CCPA, and LGPD mean what's legal in the US often isn't legal anywhere else, a real burden for any team with a global audience.None of this means you rip attribution out of the stack. In a mature organization it's already there, already wired into the reports leadership reads, so ignoring it would be its own kind of malpractice. The shift Amanda argues for is one of posture. Go in knowing exactly where the model goes blind, then ask the more useful question of what you can measure next to fill the gaps. That's where incrementality, media mix modeling, geo-testing, and holdout tests start to earn their place. The teams that keep their budgets in a down market are the ones who stopped presenting attribution as ground truth and started presenting it as one flawed witness among several. A single confident number is easy to attack. A converging set of imperfect signals is much harder to argue with.Key takeaway: Audit where your attribution model goes blind before your next leadership review. Write down how much of your traffic Safari blocks, how many of your B2B visitors run ad blockers, and how many touchpoints happen before anyone logs in. Bring that context into the room so a drop in tracked conversions reads as a gap in measurement, not a failure in marketing.Why Dark Social Traffic Shows Up as DirectOpen Google Analytics on any given week and a fat slice of your traffic sits in a bucket labeled direct. The polite interpretation is that all those people typed your URL straight into the address bar. Almost none of them did. Most of that direct traffic is dark social, the shares that happen inside messaging apps and closed platforms where the referral information never makes it back to you.SparkToro put real numbers on it. About 2 years ago the team ran an experiment, sending more than 1,100 visits across 11 social networks and then checking what Google Analytics reported. For TikTok, Slack, Discord, WhatsApp, and Mastodon, every single visit landed in direct.Amanda has a theory about why, and it follows the money. The platforms can see the organic referral string. They keep it invisible, because the moment you pay to join their ad network, that traffic suddenly becomes visible and measurable. Organic reach stays in the dark so paid reach looks like the only reach worth buying. And it goes well past the obvious suspects. Facebook Messenger strips the referral about 75% of the time, Instagram DMs about 30%, and even LinkedIn hides it roughly 14% of the time. A share is a share whether it happens in a feed or a private message, but only some of them ever get counted.The practical lesson for an ops team is to stop treating the direct channel as a junk drawer. When word of mouth and private sharing drive a real share of pipeline, a measurement model that files all of it under direct is quietly erasing your best-performing channel. The brands that figure this out start asking where conversations about them actually happen, instead of waiting for a clean UTM that the platform was never going to hand over.Key takeaway: Run your own dark social test before you trust the direct bucket. Push a known batch of clicks through TikTok, Slack, and a few DM channels, then watch how your analytics file them. Use the gap to set expectations with leadership, and lean on post-purchase survey questions like "where did you first hear about us" to recover the attribution the platforms refuse to share.What the Alligator Graph Means for Ops TeamsThere's a chart making the rounds that content marketers have started calling the alligator graph. Impressions climb while clicks to your website fall, and the 2 lines drift apart until they look like an open set of jaws. For a content team this reads as proof the strategy is working, because more people are seeing the brand. For a marketing ops team staring at the same chart in Google Analytics, it reads as failure, because the dashboard they own is built to count clicks and the clicks are going down. The measurement layer is undercutting the exact thing the content layer is producing.Amanda's first move is to reframe the problem. The j...

In episode THREE HUNDRED AND EIGHTY-FIVE, Wade discusses what a confessional Lutheran is, the history of the Synodical Conference in American Lutheranism, and the need to think about what Lutheran identity is. We hope you enjoy the episode! Let us know if you have questions you'd like us to address in a future episode.  For more about the show and the hosts, visit the Let the Bird Fly! website. Thanks for listening! Attributions for Music and Image used in this Episode: “The Last One” by Jahzzar is licensed under an Attribution-ShareAlike 3.0 International License. “Gib laut” by Dirk Becker is licensed under an Attribution-NonCommercial-NoDerivatives (aka Music Sharing) 3.0 International License. “Whistling Down the Road” by Silent Partner. “Not Drunk” by The Joy Drops is licensed under an Attribution 4.0 International License.

Symbiosis ep. 835 Roger Ley  was born and educated mainly in London, but spent some of his formative years in Saudi Arabia. He worked as an engineer in the oilfields of North Africa and in the North Sea before starting a career in higher education teaching computer-aided engineering. His stories have been published on a multiplicity of websites and broadcast on BBC Radio. He lives in Suffolk (UK). Visit his website at rogerley.co.uk More TTTV Stories by Roger Ley: https://talltaletv.com/tag/roger-ley/ His Amazon author page is at https://www.amazon.com/stores/Roger-Ley/author/B01KOVZFHM   ---- Listen Elsewhere ---- YouTube:  https://www.youtube.com/c/TallTaleTV Website: http://www.TallTaleTV.com   ---- Story Submission ---- Got a short story you'd like to submit? Submission guidelines can be found at http://www.TallTaleTV.com   ---- About Tall Tale TV ---- Hi there! My name is Chris Herron and I'm an audiobook narrator. In 2015, I suffered from poor Type 1 diabetes control which lead me to become legally blind for almost a year. The doctors didn't give me much hope, predicting an 80% chance that I would never see again. But I refused to give up and changed my lifestyle drastically. Through sheer willpower (and an amazing eye surgeon) I beat the odds and regained my vision. During that difficult time, I couldn't read or write, which was devastating as they had always been a source of comfort for me since childhood. However, my wife took me to the local library where she read out the titles of audiobooks to me. I selected some of my favorite books, such as the Disc World series, Name of the Wind, Harry Potter, and more, and the audiobooks brought these stories to life in a way I had never experienced before. They helped me through the darkest period of my life and I fell in love with audiobooks. Once I regained my vision, I decided to pursue a career as an audiobook narrator instead of a writer. That's why I created Tall Tale TV, to support aspiring authors in the writing communities that I had grown to love before my ordeal. My goal was to help them promote their work by providing a promotional audio short story that showcases their writing skills to readers. They say the strongest form of advertising is word of mouth, so I offer a platform for readers to share these videos and help spread the word about these talented writers. Please consider sharing these stories with your friends and family to support these amazing authors. Thank you!   ---- legal ---- All stories on Tall Tale TV have been submitted in accordance with the terms of service provided on http://www.talltaletv.com or obtained with permission by the author. All images used on Tall Tale TV are either original or Royalty and Attribution free. Most stock images used are provided by http://www.pixabay.com , https://www.canstockphoto.com/ or created using AI. Image attribution will be declared only when required by the copyright owner. Common Affiliates are: Amazon, Smashwords  

WE'RE BACK. SEASON 5.    DATA. MARKETING. ATTRIBUTION. PRIVACY. AI.    GUEST BIO

During the Poock's Post segment of Ep. 38 of the Ask the Law Firm Seller Show, Jeremy E. Poock, Esq. addresses the following: The Importance of Bus. Dev. Attribution to Law Firm Sales Poock begins by distinguishing between: (a) Bus. Dev. attribution for traditional Rainmaker-led law firms; and (b) Bus. Dev. attribution for post-2020 Digital Rainmaker Law Firms. As Poock explains, Bus. Dev. attribution for traditional Rainmaker-led law firms relates primarily to the Book of Business that 1 or more Rainmaker attorneys developed often during the pre-Google Word-of-Mouth era. Those Books of Business present value to a purchasing law firm, albeit limited to a ceiling of business attributable to the Book of Business. By contrast, as law firms continue transitioning to becoming Digital Rainmaker Law Firms based upon investing in Multi-Channel Digital Marketing (egs. Google, AI, social media, optimized websites, and more), those firms now have measurable Digital Value and Brand Equity whose reach for potential new clients/business extends well beyond the limited scope of a traditional Rainmaker attorney's Book of Business. As Digital Rainmaker Law Firms continue spending more and more on Multi-Channel Digital Marketing, Poock points out the following: The importance of attributing the sources of digital Bus. Dev. because doing so will show how new clients predictably, reliably, and consistently seek legal services from Digital Rainmaker Law Firms. As Poock states, “[A]ll of that data will increase the value of a Digital Rainmaker Law Firm in terms of a [sales] multiple, whether that is of EBITDA, net profits or other multiples that will continue to develop with law firm sales.”

Sarah and I are well into the 30th edition of the Fantasia International Film Festival in Montreal. The fest runs until August 2nd, and we're doing our best to catch as many films as possible while keeping these chats spoiler-light and pretty honest. This time around we covered three very different movies. Sarah still refers to them as “the baby one,” “the black and white one,” and “the indigenous one,” which somehow works. First up is Nightborn (Finnish title Yön lapsi), directed by Hanna Bergholm and starring Rupert Grint. A young couple moves into her grandmother's old cottage in the Finnish countryside, hoping to start a family. Things get tense fast. It's a folklore-flavored take on the “is the baby evil or is the mother losing it” setup, full of constant baby crying that acts like its own soundtrack. Super effective, really stressful, and a solid cozy-horror watch if you're into that vibe. Easy recommend, especially once it hits Shudder. Next is Godhead from Mark H. Rapaport (who brought HIPPO to Fantasia before). This one's a striking black-and-white film about two eccentric twins who show up claiming to be prophets and put a priest in a brutal moral bind. The cinematography is gorgeous — every frame looks intentional. Sarah watched this one solo and had mixed feelings. She liked the setup and the look, but the dialogue and performances felt a bit theatrical and didn't fully land for her. It's interesting, just not a slam dunk. Finally we get to Ancestral Beasts, the world premiere from Tim Riedel. An Indigenous woman leaves the city for her auntie's rural cabin, looking for some peace. What starts as a quiet character piece slowly builds into something much more unsettling. Think generational trauma and grief given a horror twist, with strong practical effects and a slow-burn “is this real or is this her mind?” tension that pays off really well. Solid Canadian horror with a clear point of view. Worth seeking out. More movies coming soon. Go see some Fantasia. The Fantasia International Film Festival runs from July 16th to August 2nd 2026 at Concordia University. The song during our intro and outro is “Until I Sleep” by Henry Homesweet and is licensed under a Attribution 2.0 UK: England License. The post 9to5.cc Goes to Fantasia: Nightborn, Godhead & Ancestral Beasts appeared first on 9to5 (dot cc).

"In oncology specifically, where care is complex, artificial intelligence (AI) can really synthesize large volumes of clinical information, flag risks such as treatment complications, and support adherence to evidence-based pathways. For nurses specifically, this enables them more time for direct patient care, clinical judgment, and care coordination, and really practice to the top of their license while reducing repetitive time and administrative tasks," Jenn Frith, DNP, RN, OCN®, NE-BC, associate vice president of clinical operations at Duke Cancer Institute in Durham, NC, told Jaime Weimer, MSN, RN, AGCNS-BS, AOCNS®, manager of oncology nursing practice at ONS. Weimer spoke with Frith and Emily Norboge, director of clinical and research informatics at Duke Cancer Institute, about how AI can help healthcare organizations improve the cancer experience.  Music Credit: "Fireflies and Stardust" by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Earn 0.5 contact hours of nursing continuing professional development (NCPD) by listening to the full recording and completing an evaluation at courses.ons.org by July 24, 2027. The planners and faculty for this episode have no relevant financial relationships with ineligible companies to disclose. ONS is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. Learning outcome: Learners will report an increase in knowledge related to the use of artificial intelligence in oncology nursing practice. Episode Notes  Complete this evaluation for free NCPD.  ONS Podcast™ episodes: Episode 284: How AI Is Influencing Cancer Care and Oncology Nursing Episode 281: Nursing's Role in AI in Health Care ONS Voice articles: Human Connection Creates the Power Behind AI in Nursing If You're Using AI in Health Care, Your Patients Want to Know Majority of Adults Use AI, But Most Distrust Accuracy of Health Information Nurses Are Key to Quality for AI Tools in Oncology Care One-Third of Hospitals Have Integrated Generative AI Into EHRs, With More to Follow Clinical Journal of Oncology Nursing articles: A Case for Caution: Patient Use of Artificial Intelligence Artificial Intelligence in Oncology Nursing: Preparing the Workforce for the Future Artificial Intelligence: Basics, Impact, and How Nurses Can Contribute Integrating Artificial Intelligence Into Cancer Care: Enhancing Nursing Practice and Bridging Disparities Oncology Nursing Forum article: Artificial Intelligence for Oncology Nursing Authors: Potential Utility and Concerns About Large Language Model Chatbots To discuss the information in this episode with other oncology nurses, visit the ONS Communities.  To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode Norboge: "Our AI voice agent has a series of workflows that it can execute. ... If a patient needs help with medical paperwork, the agent will walk the patient through how to do that paperwork. If a patient has a question that they need sent to their provider, it can document that and then send a message to the provider. There's a series of workflows so it can route to scheduling. It can answer information about test results that is compliant with our policy around test results. The goal of that agent is that it will handle all of those administrative-type tasks that don't necessarily require a nurse to fill." TS 5:44 Norboge: "When [patients] call the nurse triage line, the nurse will have to say, 'I understand you want your test results. I can contact your provider and have them reach out to you about your results.' But that's kind of where it ends. What we worked out with the agent is if a patient calls and says, 'I really want my test results,' they will in a very nice, standard way, say something similar. You know, 'I'm not authorized to discuss your test results with you, but I'd be happy to send a message to your provider and ask them to call you.' But then the agent goes one step further and says, 'Are you experiencing anxiety about your test results? If so, I can transfer you to the nurse to discuss support for a potential referral to family medical therapy if you would like help managing that anxiety.' In a clear, helpful way, it can define and help a patient with their needs and not just have a standard of 'this is our policy and I can't share it with you.'" TS 11:14 Frith: "Really, transparency is the key. The patient should understand that AI is used more as an enhancement, but not to replace the human connection. That's not the goal. The nurses can explain that the tools will help ensure accuracy, timeliness, and safety while allowing more time for the direct interaction of the nurse. I think framing AI as an additional layer of support rather than a decision maker helps build trust. And I think maintaining strong communication and presence at the bedside just reinforces that care remains fundamentally human." TS 15:32 Frith: "I think AI in oncology is going to continue to advance in our predictive analytics, personal care planning, and probably real-time decision support. I think we'll see a greater integration into symptom management, some early detection of complications, and longitudinal care coordination across our settings. I think nurses will continue to increasingly use AI to anticipate patient needs and prioritize care. I think the role of the nurse won't diminish. Rather, it will become more elevated in allowing them to practice to scope of practice." TS 19:58 Frith: "AI represents a meaningful opportunity to strengthen oncology nursing practice by reducing burden and enhancing the clinical insight. It needs to be a very thoughtful implementation. We talked about having strong governance and continued investment in the nursing workforce. I want to reinforce that oncology care remains deeply human, and AI should only be viewed as a tool that enables the nurses to do what they do best, which I feel is deliver safe, compassionate, and high-quality specialized care to our most vulnerable patients." TS 27:31

Hosts Ema Sasic and Kevin Schwaller take listeners on quite the odyssey today, filled with moody men, gorgeous women and a bunch of mystical creatures. They're diving into Christopher Nolan's epic adapation of "The Odyssey," starring Matt Damon, Anne Hathaway, Tom Holland, Zendaya, Samantha Morton, Charlize Theron, Lupita Nyong'o and other fabulous actors. Was it worth the hype? Tune in to find out.Disclaimer:Copyright notice:(Intro/outro) She's The Greatest Dancer by Ryan Andersen is licensed under a Attribution-NonCommercial License. https://freemusicarchive.org/music/Ryan_Andersen/MORE/Shes_The_Greatest_Dancer?fbclid=IwAR1TDCO9eT6TxmDrTaJr9HRQVk2gUu00cNXeG8oik3avXVEhbSGqsqUfLkoCopyright notice:(Break) Extremely Tik-tok compatible for slow videos by Lundstroem is licensed under a Attribution 4.0 International License. https://freemusicarchive.org/music/lundstroem/the-happiest-songs/extremely-tik-tok-compatible-for-slow-videos/

Ari Paparo and Eric Franchi welcome Olivia Kory, Chief Marketing Strategy Officer at Haus, to unpack one of advertising's biggest questions: do ads actually work? Olivia explains the critical difference between attribution and incrementality, shares why AppLovin has become a standout performance channel. She discusses the future of media measurement, AI-driven optimization, and agentic media buying. The episode also covers Google's latest earnings, AI search trends, OpenAI's advertising ambitions, and the challenges of measuring podcast advertising. Takeaways: Olivia explains why incrementality measures causation while attribution measures correlation. AppLovin delivers strong short-term performance, particularly for lower-cost, impulse purchases. Incrementality testing is becoming essential for validating ad platform performance. AI is reshaping media measurement, budget allocation, and campaign optimization. The hosts discuss Google's AI investments, OpenAI's potential ad network, and why podcast measurement still needs major improvements. Chapters:00:00 Introduction & Olivia Kory Returns05:47 Attribution vs. Incrementality Explained07:48 Do AppLovin Ads Really Work?10:53 Which Products Perform Best on AppLovin?12:30 Affiliate Marketing & Incrementality Challenges16:04 CAPI vs. Pixels: The Future of Measurement20:13 AppsFlyer, Attribution & Daily Optimization23:30 AI-Powered Budget Allocation & Agentic Media Buying28:48 Google's Earnings & AI Growth32:36 AI Search and Google's Changing SERP34:30 Is OpenAI Building an Ad Network?41:51 Business Insider's FAST Channel Launch43:50 Why Podcast Measurement Is Still Broken49:16 Should Olivia Start Her Own Podcast?50:19 Closing Remarks Guests: Ari Paparo, Eric Franchi, Olivia Kory Learn more about your ad choices. Visit megaphone.fm/adchoices

Reid Bryant shares his journey from childhood in Massachusetts to becoming a passionate outdoor enthusiast and bird hunter. We explore the influence of childhood experiences, the evolution of outdoor interests, and the emotional journey of caring for aging bird dogs. In this episode, Reid dives into becoming a writer and outdoor enthusiast. We explore the art of storytelling, the challenges of outdoor writing, and the importance of authentic voice in the hunting and fishing community.This episode is brought to you by Ugly Dog Hunting Co. Shop now at UglyDogHunting.comMusic used under Creative Commons -Two Step Daisy Duke by Mr. Smith is licensed under an Attribution 4.0 International License. 

Sarah and I are still deep in the 30th edition of the Fantasia International Film Festival here in Montreal. It’s time for the second episode of 9to5.cc Goes to Fantasia. As usual, we're keeping it loose, chatting about the movies we've seen, and trying not to spoil anything big. Our dog Clementine made us do a few extra takes again, but we got there. In this episode we talk about two very different Canadian premieres. First up is After School (also known as Straf), a Dutch dark comedy directed by Merijn Scholte Albers and Tobias Smeets. It follows Edwin (Rutger de Bekker), a music teacher who's a total pushover and gets himself into deeper and deeper trouble after a bad decision with a nightmare student. It's super tense, cringe-inducing in the best way, and genuinely one of the funniest straight comedies we've seen in a while. There’s a second screening on July 25th so you still have a chance to see it at Fantasia. Then we get into Dance Freak, from Alan Resnick and Robby Rackleff. This one's a lot weirder — high-contrast black-and-white surreal absurdity with a ton of practical effects. Underground internet comedy vibes from the 2010s turned into a feature length film. If you're into the wild late-night Adult Swim shorts (think Unedited Footage of a Bear, Too Many Cooks, etc), Mike Diva stuff, or Sarah Sherman's SNL sketches, this might be your jam. I was cracking up; Sarah was mostly just staring at me wondering what the hell I was laughing at. It's definitely not for everybody, but I had a great time with its pure absurdity. We've got more screenings coming up and more episodes on the way. If you're at Fantasia, come say hi. If not, throw this on while you're figuring out your schedule. Go see some Fantasia films kids. The Fantasia International Film Festival runs from July 16th to August 2nd 2026 at Concordia University. The song during our intro and outro is “Until I Sleep” by Henry Homesweet and is licensed under a Attribution 2.0 UK: England License. The post 9to5.cc Goes to Fantasia: After School & Dance Freak appeared first on 9to5 (dot cc).

Hey Popcorn Pals! Today we’re joined by our Pal Mark David Christenson to talk all about the highly anticipated release of Christopher Nolen’s The Odyssey! Did you see the film? Did you love it? Hate it? Have a hot take? Let us know all of your thoughts! See you at the movies! –––––––––––––––––– You can follow Popcorn Pals on Instagram and TikTok @PopcornPals.Pod and on Letterboxd @PopcornPalsPod. Email us with your thoughts, opinions, and questions at PopcornPalsPod@gmail.com. Popcorn Pals is produced by Clara Madenwald, our social media is run by Katelyn Bordini, and our artwork was made by Angela Rodgers. The intro for Popcorn Pals uses graphics from You Want Pizzazz ?!? and sounds from Freesound.org: “COMCam_8mm Movie Projector (Rus’) 01_KVV AUDIO_Free” by KVV Audio (https://freesound.org/s/830217/) licensed under Attribution 4.0. “Film Countdown” by qubdodup (https://freesound.org/s/182110/) licensed under Creative Commons 0. “Lofi Piano + Drum Loop” by Doomsdaybear (https://freesound.org/s/720123/) licensed under Attribution 4.0.

Full transcript Marketing a traditional brand is one thing. Marketing an entire city — specifically, Las Vegas — is something else altogether. For Kate Wik, CMO of the Las Vegas Convention and Visitors Authority (LVCVA), executing a massive campaign means getting hotel owners, elected officials, and local stakeholders to completely buy in. When making cultural waves, like turning the city's casinos purple for the K-pop group BTS, collaboration is everything. "That's not my building or my assets," Kate explains. "It's bringing others along with you. That's what drives the scale of a great idea." Today on Building Better CMOs, Kate and Greg discuss the complexities of serving Las Vegas' distinct audiences, spanning luxury, leisure, budget, and convention travelers. They dive into the unique challenges of destination marketing organization (DMO) attribution when you don't actually own the transactions, as well as how the LVCVA approaches brand health tracking, PR, and digital targeting. Plus, why Vegas has moved away from the iconic tagline "What happens here, stays here," and what it takes to produce massive recent events, such as Super Bowl LVIII and the Formula 1 Las Vegas Grand Prix. Chapters: 00:00 Introduction 02:05 How the LVCVA Markets Las Vegas 08:26 Data, Attribution, and Marketing Complexity 15:20 Evolving "What Happens Here Stays Here" 19:23 Driving Demand for a Category of One 25:13 The Best Marketing Advice Kate Ever Received 28:01 Experiential Marketing: F1, Shoeys, and BTS 36:26 Measuring Long-Term Brand Value vs. ROI 39:48 The Brand Impact of Hosting the Super Bowl 43:09 Brand Health Tracking and the "Pack for Vegas" Campaign Kate's LinkedIn LVCVA This episode was produced and edited by Eric Johnson from ⁠⁠⁠⁠⁠⁠LightningPod⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Building Better CMOs in your podcast app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rate and review the podcast⁠⁠⁠⁠⁠ ⁠

Episode 549 This week's episode of Nick the Rat Radio opens heavy — a rough week of sickness, a dead microphone, and the loss of podcasting legend John C. Dvorak. Nick shares tributes from Adam Curry and Chris Wilson, takes emotional calls from longtime listeners, and reflects on 20+ years of No Agenda before eventually finding his way back to the chaos: Nvidia's origin story with Sega, NASA's canceled moon lander, and a very deep dive into eggs, Monte Cristos, and Lightning Network nodes with a caller. Then the sewer really opens up — the cyclospora "shittening" tearing through Taco Bell and Taylor Farms, a fresh Dark Sewer Network News dispatch from Jane Hanoi (demonic sewer alligators, plumbing poltergeists, and the Rat King's rat uprising), reckless geoengineering experiments dumping chemicals into the ocean and sky, a bison-tossing grandpa, the JD Vance corn dog discourse, and the ongoing Charlie Kirk statue drama in Times Square. A wild, emotional, all-over-the-place episode — as always, straight from the sewer. #NickTheRatRadio #DarkSewerNetwork #JohnCDvorak #NoAgenda #Podcast #ValueForValue #Paranormal #ConspiracyTheory #SewerRats #TalkRadio #Underground #Brooklyn #WeirdNews #TacoBell #Geoengineering #sewerchat A paranoid rat discusses conspiracies, secret agendas, and things they don't want you to know — while playing hand-picked underground music. Call in live: 1-917-719-5923 Originally aired: 07/22/26 All music is Attribution 3.0 Unported (CC BY 3.0). All artists are credited during the episode. For more info: www.nicktherat.com

How do affiliate programs scale when teams, partners, and data become more complex?In this episode, we sit down with Margarita Prokopchik, Chief Business Development Officer at Affise, to explore how affiliate marketing has evolved over the past seven years and why affiliate program automation has become increasingly important for managing modern programs.Margarita shares her journey from joining Affise as a sales manager to becoming Chief Business Development Officer, while reflecting on the industry's shift from simple tracking setups and postbacks to advanced integrations, automated workflows, and enterprise-level requirements.The conversation explores how AI is being used in affiliate technology, why many companies confuse automation with true AI, and what businesses should look for when evaluating AI-powered platforms. Margarita also explains how machine learning has supported performance marketing for years and why the next stage of development will depend on giving businesses the infrastructure to build and connect their own AI workflows.We also discuss the growing role of mobile measurement partners, attribution beyond last-click tracking, and how affiliate management automation can reduce repetitive tasks. This can give affiliate managers more time to focus on partner relationships, strategy, and sustainable growth.Key Takeaways on Affiliate Program Automation How affiliate marketing has evolved from simple tracking to complex enterprise ecosystemsWhy media buyers now require more advanced technology and reporting capabilitiesThe difference between real AI integration and AI being used as a marketing buzzwordHow machine learning has supported performance marketing for yearsWhy businesses need flexible infrastructure to connect their own AI toolsThe role of mobile measurement partners in understanding the full customer journeyHow automation can reduce manual affiliate management tasksWhy permission systems and structured workflows matter for scaling global teamsThe importance of human relationships in managing international affiliate programsWhy Affiliate Programs Need More Advanced Technology Seven years ago, many affiliate programs were focused on simpler questions: is tracking working, are conversions firing, and are postbacks set up correctly?Today, the industry looks very different. Margarita explains that affiliate programs now manage larger teams, more sophisticated media buyers, multiple markets, and higher expectations from technology partners.Media buyers have evolved from individual operators into large organisations with dedicated teams, analytics departments, and structured processes. This growth has created a need for technology that can handle more complex tracking, reporting, and optimisation requirements.The result is a shift towards platforms that provide deeper visibility, automation, and flexibility as businesses scale.How Affiliate Program Automation Reduces Manual Work One of the biggest challenges facing affiliate managers today is workload.Margarita explains that affiliate managers are expected to manage relationships, analyse performance, solve technical issues, negotiate deals, and react to market changes making it one of the most demanding roles in digital marketing.Automation can help remove repetitive tasks and give teams more time to focus on strategic activities. In one case study discussed during the episode, automation reduced affiliate manager workload by 30%, creating more capacity for partner development and relationship building.For enterprise teams managing hundreds or thousands of partners, having the right permissions, workflows, and automation systems becomes critical for sustainable growth.What You Will Learn About AI, Attribution and Scaling Why AI is often misunderstood in affiliate technologyHow to identify genuine AI capabilities versus AI marketing claimsWhy APIs and flexible infrastructure are becoming more importantHow MMPs help brands understand the complete customer journeyHow automation can help affiliate teams scale without adding unnecessary complexityWhy human relationships remain central to affiliate successTimestamps 02:30 – How affiliate marketing has evolved over the past seven years 07:00 – Separating real AI from AI washing in affiliate technology 14:11 – Why mobile measurement partners matter for attribution 22:10 – How permission systems help enterprise teams scale 31:10 – How automation reduced affiliate manager workload by 30% 36:36 – Rapid-fire insights on attribution, AI, and sustainable growthScale Affiliate Programs Without Losing the Human Element Affiliate programs are becoming more complex but the right technology can help teams manage that complexity without losing the human side of partnerships.In this episode, Margarita shares how automation, AI, attribution tools, and smarter workflows are helping affiliate teams improve efficiency and make better decisions. Reach out to Affise for more information or have a look at their Case Studies HERE.Interested in taking part in the Affiliate Marketing Podcast? Contact our team to find out sponsorships opportunities and how we can help get your brand seen and heard in front of the right audience - contact sales@affiverse.com for more information.Sign up for the Affiverse Newsletter at affiversemedia.comAlready subscribed? Share this episode with any affiliate, operator, or affiliate manager working to build trust in online gaming.Subscribe to the Affiliate Marketing Podcast on Apple PodcastsSubscribe to gain insights into scaling campaigns with accountability, sensitivity, and trust, even in the era of AI and automation.Click here to rate and review, scroll to the bottom, tap to rate with five stars, and select "Write a Review."Send me a text with your questions

Spotify is shifting from a traditional audio platform into a powerful multi-format ad engine driven by advanced data targeting and transparent, value-exchange sponsorship models. Through innovative automated tools and natural language API plugins, the streaming giant is eliminating traditional production barriers so brands of all sizes can easily deploy high-ROAS campaign creative. Key Highlights

Sarah and I are back for the 30th edition of the Fantasia International Film Festival (July 16th to August 2nd). We have turned our usual post-movie rambling once again into a podcast this year, so welcome to 9to5.cc Goes to Fantasia 2026. Each episode we'll chat about the films we catch, share what we thought and give you honest reviews and opinions of the films we saw. We kick things off with You Are the Film, the North American premiere from Makoto Ueda (the screenwriter of Beyond the Infinite Two Minutes). It's a short, super breezy time-bendy movie that plays with reality in clever ways. We both loved the small-cast energy, the quirky humor, and how it keeps surprising you even after you think you've figured out the rules. Sarah's takeaway about the weird cafe order may be the best part of her review. Sarah checked out Tight Lettuce, a world premiere she caught solo. It's a raw, funny, and sometimes heavy look at a grown son and his dad's complicated relationship, with addiction in the mix. Really strong performances, especially the dad played by Emmanuel Bilodeau. An amazing standout of Quebecois cinema. We recorded the whole thing in our usual back-and-forth style (complete with Clementine barking and forcing a second take). It's loose, honest, and exactly how we talk about movies in real life. So throw the episode on while you're waiting in line or planning your schedule. We've got more films coming soon. Go see some Fantasia. The Fantasia International Film Festival runs from July 16th to August 2nd 2026 at Concordia University. The song during our intro and outro is “Until I Sleep” by Henry Homesweet and is licensed under a Attribution 2.0 UK: England License. The post 9to5.cc Goes to Fantasia 2026: You Are The Film & Tight Lettuce appeared first on 9to5 (dot cc).

Of Monsters and Mushrooms, Ch. 16 (book 1 NEW) ep. 829 A Big Box of Granny's Gold NOTE: This is a rewrite of book 1. Originally, 'Of Monsters and Mushrooms' was supposed to be a multi-part short story that transformed halfway through into a novel. This left the plot (and the voice acting, to be honest) lacking. We decided to go back and completely rewrite book one to fix any plot holes and bring the quality in line with the rest of the series. Listen to the new book one playlist here https://talltaletv.com/series-of-monsters-and-mushrooms-new/ or Listen to book one (NEW!) https://talltaletv.com/series-of-monsters-and-mushrooms-new/ Listen to book two http://talltaletv.com/series-of-tyrants-and-teakettles/ Listen to book three http://talltaletv.com/series-of-bandits-and-bad-magic/ Listen to book 3.5 https://talltaletv.com/series-an-interlude-of-intrigue/ Listen to book four https://talltaletv.com/series-of-portals-and-portents/ Listen to book five https://talltaletv.com/series-of-risk-and-relativity/   Listen to the original book one http://talltaletv.com/series-monsters-mushrooms/   ---- Listen Elsewhere ---- YouTube:  https://www.youtube.com/c/TallTaleTV Website: http://www.TallTaleTV.com   ---- Story Submission ---- Got a short story you'd like to submit? Submission guidelines can be found at http://www.TallTaleTV.com   ---- About Tall Tale TV ---- Hi there! My name is Chris Herron and I'm an audiobook narrator. In 2015, I suffered from poor Type 1 diabetes control which lead me to become legally blind for almost a year. The doctors didn't give me much hope, predicting an 80% chance that I would never see again. But I refused to give up and changed my lifestyle drastically. Through sheer willpower (and an amazing eye surgeon) I beat the odds and regained my vision. During that difficult time, I couldn't read or write, which was devastating as they had always been a source of comfort for me since childhood. However, my wife took me to the local library where she read out the titles of audiobooks to me. I selected some of my favorite books, such as the Disc World series, Name of the Wind, Harry Potter, and more, and the audiobooks brought these stories to life in a way I had never experienced before. They helped me through the darkest period of my life and I fell in love with audiobooks. Once I regained my vision, I decided to pursue a career as an audiobook narrator instead of a writer. That's why I created Tall Tale TV, to support aspiring authors in the writing communities that I had grown to love before my ordeal. My goal was to help them promote their work by providing a promotional audio short story that showcases their writing skills to readers. They say the strongest form of advertising is word of mouth, so I offer a platform for readers to share these videos and help spread the word about these talented writers. Please consider sharing these stories with your friends and family to support these amazing authors. Thank you!   ---- legal ---- All stories on Tall Tale TV have been submitted in accordance with the terms of service provided on http://www.talltaletv.com or obtained with permission by the author. All images used on Tall Tale TV are either original or Royalty and Attribution free. Most stock images used are provided by http://www.pixabay.com , https://www.canstockphoto.com/ or created using AI. Image attribution will be declared only when required by the copyright owner. Common Affiliates are: Amazon, Smashwords

Will North has led marketing and commercial functions at brands including Meshki, PE Nation, AJE and Superdry UK. For the last two and a half years he's been at Kulani Kinis, the Australian swimwear brand doing 75-80% of its revenue in the US. He joined Ryan Martin from Remarkable Digital to talk conversion rate optimisation, attribution, TikTok Shop and the marketing shifts defining 2026.The Kulani Kinis story. Founded 11.5 years ago by Sydney couple Danny and Alex as a side hustle, the brand found its footing in the US when Alex transferred to EY in LA. Today the US makes up 75-80% of revenue; Australia is just 7%.CRO is a business metric, not a digital one. Will's Retail Fest keynote ("I Lost the Company $15 Million and Got a Promotion") explored why every untested change to your site is a potential loss. His starting point: survey customers who've purchased and subscribers who haven't, distil 3-4 themes, then run ideas through an effort-versus-upside matrix before testing.Context kills best practice. Adding "some items in your cart may sell out" drove nearly $2M in annualised revenue at a streetwear brand. The same test lost revenue at a women's fashion brand, because scarcity signalling made shoppers worry about wearing the same thing as everyone else. Customer psychology differs by brand.The thank you page question nobody asks. Immediately post-purchase, ask: "Was there anything that almost stopped you from buying?" Customers who've just converted will tell you exactly what's broken.Attribution in 2026. No one does it perfectly. Will's approach is to define the role of each channel across the seasonal cycle and measure a marketing efficiency ratio (spend divided by sales) as a flow, not a fixed weekly target.TikTok Shop. 72% of fashion revenue on the platform flows through affiliate and creator. The new customer rate is 95%. Will visited the US team last month and TikTok Shop is a major focus for Kulani Kinis in FY27.What you say now matters as much as how you look. LLMs are changing discovery. If a brand has no content narrative, it won't show up when someone asks an AI for a recommendation. Will's take: GEO, AIO and SEO are all just SEO.Not all impressions are equal. Kulani Kinis ran direct mail via Post Pilot at a $600 CPM and it outperformed. A postcard on a fridge is a very different impression to a feed scroll-past.In-person events. A $40,000 Maldives brand trip generated the equivalent of $140,000 in media value from creator and customer content.Collaborations. A LinkedIn conversation between brand experience leads led to a Lounge Underwear collab that spiked Kulani Kinis' German sales in July 2024. Go in with clear objectives or don't bother."Conversion is a business metric. It's not an e-com metric.""There is no such thing as best practice with CRO. Every brand's customer psychology is different.""You've got to sell it twice: on site and when they get it, otherwise it's coming back."Kulani Kinis: kulanikinis.comPost Pilot: postpilot.comLounge Underwear: loungeunderwear.comPura Vida Bracelets: puravidabracelets.comRetail FestAbout Will North:Head of Commercial & Performance at Kulani Kinis. Previously held senior roles at Meshki, PE Nation, AJE and Superdry UK. Retail Fest speaker and Oria Award nominee (International Conqueror).

In episode THREE HUNDRED AND EIGHTY-FOUR, Wade discusses how to pray Luther's Small Catechism. We hope you enjoy the episode! Let us know if you have questions you'd like us to address in a future episode.  For more about the show and the hosts, visit the Let the Bird Fly! website. Thanks for listening! Attributions for Music and Image used in this Episode: “The Last One” by Jahzzar is licensed under an Attribution-ShareAlike 3.0 International License. “Gib laut” by Dirk Becker is licensed under an Attribution-NonCommercial-NoDerivatives (aka Music Sharing) 3.0 International License. “Whistling Down the Road” by Silent Partner. “Not Drunk” by The Joy Drops is licensed under an Attribution 4.0 International License.

"Think about what organs lie in the radiation field, and anything that lies in that radiation field is likely going to have some potential temporary—hopefully temporary—side effects. If you think about the pelvis, the things that live in there are the bladder, urethra, some bowel, rectum, reproductive organs, skin, some lymph nodes. And so, all of those things could potentially have associated side effects," ONS member Kayla Kafka-Peterson, BSN, RN, ROCN™, nurse navigator and leader in the brachytherapy and peri-anesthesia programs at UCLA Health, in Los Angeles, CA, told Lenise Taylor, MN, RN, AOCNS®, TCTCN™, oncology clinical specialist at ONS, during a conversation about radiation side effects in cancers of the pelvis. Music Credit: "Fireflies and Stardust" by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Earn 0.75 contact hours of nursing continuing professional development (NCPD) by listening to the full recording and completing an evaluation at courses.ons.org by July 17, 2027. The planners and faculty for this episode have no relevant financial relationships with ineligible companies to disclose. ONS is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. Learning outcome: Learners will report an increase in knowledge related to radiation to the pelvis. Episode Notes  Complete this evaluation for free NCPD.  ONS Podcast™ episodes: Radiation Site-Specific Side Effects series Episode 301: Radiation Oncology: Side Effect and Care Coordination Best Practices Episode 298: Radiation Oncology: Nursing's Essential Roles ONS Voice articles: Highly Localized, Precision Radiation Therapies Require Nurses to Drive Care Coordination, Patient Education The Intersection of Pelvic Health and Oncology Optimizes Sexual Symptom Management ONS book: Manual for Radiation Oncology Nursing Practice and Education (fifth edition) ONS courses: Nurse Navigation and Care During Brachytherapy for Cervical Cancer: 2025 ONS Bridge™ Session ONS ROCN™ Certification Review™ ONS/ONCC® Radiation Therapy Certificate™ Clinical Journal of Oncology Nursing articles: Updated Interventions for Radiation-Induced Diarrhea: Putting Evidence Into Practice With the Oncology Nursing Society Genitourinary Distress: Common Side Effect Sexual Dysfunction: Common Side Effect Brachytherapy: Increased Use in Patients With Intermediate- and High-Risk Prostate Cancers Oncology Nursing Forum article: Effect of Foot Reflexology and Aromatherapy on Anxiety and Pain During Brachytherapy for Cervical Cancer ONS Guidelines™ and Symptom Management Resources: Radiodermatitis Radiation-Induced Diarrhea Brachytherapy Huddle Card American Brachytherapy Society American Society for Radiation Oncology (ASTRO) European Society for Radiotherapy and Oncology (ESTRO) GEC-ESTRO Committee International Gynecologic Cancer Society Nursing Certificate Program To discuss the information in this episode with other oncology nurses, visit the ONS Communities. To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode "Brachytherapy is delivered two main ways. The most common is LDR and HDR. LDR stands for low-dose-rate radiation, which is the older type of brachytherapy, but it is still very much practiced today. And it is where we put radioactive seeds directly into the tumor or tumor resection bed, depending on what you're treating. And those pieces of radioactive material, such as iodine-125 or palladium-103, those will give off radiation over time and treat the area that they are in, and they will place more or less seeds into the tumor, depending on that patient's needs and their anatomy." TS 3:26 "The most common [side effect] for external beam is bladder irritation—cystitis. It can be some burning, some frequency, some urgency, and it can often mimic a UTI [urinary tract infection]. We also have to make sure our patients do not have a UTI. Most of the time they don't, but we don't want to miss that. Once a UTI has been ruled out, the mucosa in the bladder and the urethra, it has a very high cell turnover rate. And things with a high cellular turnover rate like mucosal linings, they respond to radiation very quickly. They also heal very quickly, but they start to break down quite quickly during radiation." TS 16:15 "For the bladder, some things that we can teach the patients … to keep their urinary system as comfortable as possible during treatment. We really encourage hydration because the more hydrated they are, the more diluted their urine will be and the less acidic it will be. As those tissues start to respond to the radiation, they will become, for lack of a better word, a little bit raw. And if you think of something acidic going on something that is raw, it's going to burn, and these patients do get burning. And so by promoting hydration, their urine becomes less acidic; it doesn't burn as much when they do urinate. And I find a lot of patients who are experiencing the urinary side effects, they don't want to drink because they're afraid to urinate. And it actually makes the burning worse because their urine gets ultra-concentrated." TS 22:29 "Anybody who has a vagina, who receives treatment to the pelvis—it doesn't matter if it's for vaginal cancer or if it's for bowel or rectal—if they have received radiation to the pelvis, they are at risk for vaginal stenosis and adhesions. And this, of course, can be more pronounced in patients who have a higher dose in the vagina or a larger surface volume of the vagina treated. But over time, that tissue, even long after radiation is done, will undergo late changes where they will have continued scar formation, and it starts to lose its elasticity and its functionality. And at times it can stick to itself, causing these adhesions." TS 28:15 "I think a common misconception is that you cannot safely work around radiation. That is something that I have heard a lot. In certain regions of the world, the nurses actually report that they have been having trouble getting good applicants because nobody wants to work in radiation because they think that you'll get radiated, that it's not safe. We've really tried to make radiation safety a big part of our teaching to show that actually, you can safely work around radiation with today's technology." TS 41:43

Hosts Kevin Schwaller and Ema Sasic return with a chaotic double feature serving dinner-party discomfort, demonic mayhem and absolutely no peace. First, "The Invite" gathers Seth Rogen, Olivia Wilde, Penélope Cruz and Edward Norton for the kind of evening that makes faking an emergency feel completely reasonable. Then, "Evil Dead Burn" brings grief, gore and enough Deadite nonsense to ruin family reunions forever. From awkward oversharing to arterial spraying, Kevin and Ema determine which gathering is more horrifying.Disclaimer:Copyright notice:(Intro/outro) She's The Greatest Dancer by Ryan Andersen is licensed under a Attribution-NonCommercial License. https://freemusicarchive.org/music/Ryan_Andersen/MORE/Shes_The_Greatest_Dancer?fbclid=IwAR1TDCO9eT6TxmDrTaJr9HRQVk2gUu00cNXeG8oik3avXVEhbSGqsqUfLkoCopyright notice:(Break) Extremely Tik-tok compatible for slow videos by Lundstroem is licensed under a Attribution 4.0 International License. https://freemusicarchive.org/music/lundstroem/the-happiest-songs/extremely-tik-tok-compatible-for-slow-videos/

Recorded live at Cannes, this episode explores the shift from surface-level ad efficiency to true business effectiveness in a hyper-fragmented media landscape. VaynerX's Jon Morgenstern delivers a masterclass on navigating the creator economy, leveraging YouTube's cross-screen dominance, and using common-sense attribution to cut wasteful ad spend without harming the bottom line. Key Highlights

In this episode, veterinarian Melody Ward shares expert insights on managing heat stroke in dogs, emergency veterinary care, and best practices for keeping your bird dogs safe during hot weather and hunting season.This episode is brought to you by Ugly Dog Hunting Co. Shop now at UglyDogHunting.comMusic used under Creative Commons -Two Step Daisy Duke by Mr. Smith is licensed under an Attribution 4.0 International License. 

The Blades descend into the ocean depths to retrieve the sunken cargo while a mysterious sea monster approaches.Follow us on Instagram @radioddpod Podcast Artwork:DrawForthArts: https://www.etsy.com/shop/drawforthartsMusic (Freemusicarchive.org):Cavern by Jahzzar (CC BY-SA 4.0: Attribution-ShareAlike 4.0 International: https://creativecommons.org/licenses/by-sa/4.0/) Jazzy Detective by John Bartmann (CC0 1.0: CC01.0 Universal: https://creativecommons.org/publicdomain/zero/1.0/)Scars by Jahzzar (CC BY-SA 4.0: Attribution-ShareAlike 4.0 International: https://creativecommons.org/licenses/by-sa/4.0/)SeeUSoon by Jahzzar (CC BY-SA 4.0: Attribution-ShareAlike 4.0 International: https://creativecommons.org/licenses/by-sa/4.0/)Vibe Ace by Kevin MacLeod (Attribution 3.0 Unported: https://creativecommons.org/licenses/by/3.0/) Water on Mars by Rue Sova (CC0 1.0: CC0 1.0 Universal: https://creativecommons.org/publicdomain/zero/1.0/) Music: Www.Purple-Planet.comLittle FishesSound Effects (Freesound.org):FM Radio Tuning Sweep by davidbain (CC0 1.0: CC0 1.0 Universal: https://creativecommons.org/publicdomain/zero/1.0/)Heavy Rain with Thunder by lebastion100 (CC BY 4.0: Attribution 4.0 International: https://creativecommons.org/licenses/by/4.0/)Pacific Ocean Chile with strong wind by ibrizie (CC0 1.0: CC0 1.0 Universal: https://creativecommons.org/publicdomain/zero/1.0/)

Most home service companies do not have a lead problem. They have a missed-call problem. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Chris Nelson, Senior Manager of Vertical Marketing at CallRail, to talk about why home service leads disappear, how missed calls turn into lost revenue, and what contractors can do to better understand what is happening inside their call flow. This conversation is not just about answering the phone faster. It is about understanding where your leads come from, how they move through your business, and where good opportunities get lost before they ever turn into booked jobs. Chris breaks down how call tracking, call routing, CRM integrations, AI voice assistants, and conversation intelligence can help contractors see the real story behind their marketing spend and customer calls. They also discuss: Why missed calls are one of the most expensive leaks in a home service business How call routing helps contractors get the right calls to the right people Why attribution is harder now that homeowners use Google, social media, AI search, referrals, and other touchpoints before calling How AI voice assistants can support CSR teams with overflow, after-hours calls, and basic call handling Why call data and conversation intelligence help owners coach their teams and make smarter marketing decisions If you are spending money on marketing but still missing calls, losing track of leads, or struggling to understand which channels are actually creating revenue, this episode will help you see why better call visibility matters. Timestamps 00:00 Pre-show conversations with Chris 04:11 Introducing Voice Assist for Contractors 06:40 Integrating AI in Job Interviews 12:48 Introducing ChatGPT integration with Call Rail 15:18 Understanding Data and Attribution 18:18 Troubleshooting marketing and spending issues 23:07 Boosting Average Repair Tickets 26:08 Managing customer service team 27:07 Managing Incoming Calls and Coverage 31:32 Training and fine-tuning voice assistants 35:12 Using AI for data analysis 37:54 Tracking summer special calls 41:08 Home renovation challenges 43:40 Offering product assistance Follow the Host and Guest Tersh Blissett: https://www.linkedin.com/in/tershblissett/ Joshua Crouch: https://www.linkedin.com/in/josh-crouch/ Chris Nelson: https://www.linkedin.com/in/christopher-nelson-205588140/ CallRail: https://www.callrail.com/ Connect with Us • LinkedIn - https://www.linkedin.com/company/service-business-mastery • TikTok - https://www.tiktok.com/@servicebusinessmasterypodcast • Facebook Group - https://www.facebook.com/groups/servicebusinessmasterypodcast • Instagram - https://www.instagram.com/servicebusinessmasterypodcast This episode is kindly powered by: UpFrog: upfrog.com  MarketStorm is an AI-powered advertising platform. Results vary by market, budget, and campaign configuration: https://marketstorm.ai/ Get Your 14-Day Free Trial with CallRail!: https://www.callrail.com/sbmpod CompanyCam: https://companycam.com/ Breezy: Capture 25-30% more clients with Breezy AI Agents. Use code "SBM" to book a demo and get $500 on us: https://getbreezyapp.com/schedule-demo PhoneTAP: Your calls hold the key to growing your business. PhoneTAP gives you instant AI analysis, real customer lifetime value, and tools to coach your team. Learn more: phonetap.ai/demo   

Episode 548 Nick the Rat is back, rambling through a chaotic Wednesday night filled with Magic: The Gathering gripes (including that disappointing Star Trek set), second-degree burn updates from an overzealous solo session, and passionate pitches for “dick lotion.” He reviews board game hauls like Talisman and Sons of Anarchy, roasts Christopher Nolan and live-action remakes, then dives into the real weirdness happening in New York: exploding cyclospora parasites in the lettuce and Legionnaires' bacteria in the AC. The main event is a deep, fascinating talk on terminal lucidity — those eerie moments when people with advanced dementia, strokes, or comas suddenly become fully aware and themselves right before death. Nick explores real cases, scientific theories, gamma wave brain surges, and what it might mean for consciousness, the soul, and that final “last rally.” Packed with gas blasts, Mystery Man's terrifying Bigfoot terminal-lucidity horror story, Jane Hanoi's horny paranormal news, voicemails, and late-night tangents, this one's equal parts hilarious, gross, and genuinely thought-provoking. #TerminalLucidity #NickTheRatRadio #DyingClarity #FinalRally #MagicTheGathering #StarTrekCards #NYCParasites #LegionnairesDisease #DickLotion #BoardGames #MysteryMan #JaneHanoi #SewerRats #LastWords #Consciousness #sewerchat A paranoid rat discusses conspiracies, secret agendas, and things they don't want you to know — while playing hand-picked underground music. Call in live: 1-917-719-5923 Originally aired: 07/16/26 All music is Attribution 3.0 Unported (CC BY 3.0). All artists are credited during the episode. For more info: www.nicktherat.com

Ask a marketing leader how much of their traffic comes from ChatGPT, and you'll usually get the same response: a pause, then "we don't really know." In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers the AI attribution gap and what businesses can actually do about it.Why "dark traffic" makes AI-driven visits invisible in Google AnalyticsSetting up channel groups to track referrals from AI platformsAuditing direct traffic for signs of AI-influenced buyer journeysManually checking visibility inside ChatGPT, Gemini, and PerplexityUsing tools like Peec AI, Profound, and Scrunch AI to monitor AI visibility at scaleWhy asking customers directly is still the most reliable source of truthWith ChatGPT now among the most visited sites in the world, more buyers are starting their research there long before a business sees them in analytics. Charlie breaks down why closing this gap matters for justifying AI Search investment to the board, and the practical changes marketing teams can make starting today.Future-proof your brand with our AI Search Audit

Welcome to Omni Talk's Retail Daily Minute, sponsored by Duvo and Mirakl.In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:DoorDash launches as a native sales channel inside Shopify's App Store, giving independent brick-and-mortar merchants a seamless, no-onboarding path to on-demand delivery.Amazon Ads rolls out retailer-level breakouts in Omnichannel Metrics, letting DSP advertisers see exactly which offline retailers captured sales influenced by their campaigns.Instacart partners with Tractor Supply to bring same-day delivery of pet, farm, and ranch essentials from 2,400+ stores to communities nationwide.The Retail Daily Minute has been rocketing up the Feedspot charts, so stay informed with Omni Talk's Retail Daily Minute, your source for the latest and most important retail insights.

In this interview, Dr. Steven Pincus compares America's rise with some of history's greatest empires, including Rome, Britain, Qing China, Spain, France, and the Dutch Republic. He explains why America's emergence as a great power was rare rather than exceptional, how constitutions and institutions shape powerful states, and what history suggests about the rise, endurance, and decline of great powers.

"When we think of drug interactions, specifically, the National Cancer Institute actually defines this as a change in the way a drug acts in the body when taken with certain other drugs, herbals, or foods or when taken with certain medical conditions. Drug interactions may cause the drug to either be more or less effective or cause effects on the body that are not expected," Carissa Ganihong, PharmD, BCOP, oncology and bone marrow transplantation clinical pharmacist at Hackensack University Medical Center in New Jersey, told Jaime Weimer, MSN, RN, AGCNS-BS, AOCNS®, manager of oncology nursing practice at ONS, during a conversation about interaction pathways. Music Credit: "Fireflies and Stardust" by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0 Earn 0.5 contact hours of nursing continuing professional development (NCPD), including 30 minutes of pharmacotherapeutic content, by listening to the full recording and completing an evaluation at courses.ons.org by July 10, 2027. The planners and faculty for this episode have no relevant financial relationships with ineligible companies to disclose. ONS is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. Learning outcome: Learners will report increased knowledge related to drug interactions in oncology care. Episode Notes  Complete this evaluation for free NCPD.  ONS Podcast™ episodes: Pharmacology 101 series ONS Voice articles: Are Your Patients Taking Herbs That May Interact With Their Cancer Drugs? Pharmacogenomics Testing Helps to Ensure That Effective Therapy Is Safe Therapy Use of Herbal Products Carries Risk for Drug Interactions, but Patient–Clinician Knowledge, Communication Remain Low What the Research Says About Drug Interactions and Medical Cannabis ONS books: Chemotherapy and Immunotherapy Guidelines and Recommendations for Practice (second edition) Clinical Guide to Antineoplastic Therapy: A Chemotherapy Handbook (fourth edition) ONS Huddle Cards: DPYD Gene and DPD Enzyme Pharmacogenomics ONS Oral Anticancer Medication Toolkit American Journal of Nursing articles: Understanding Pharmacokinetics: Part1: Drug Absorption Understanding Pharmacokinetics: Part 2: Drug Distribution Understanding Pharmacokinetics: Part 3: Drug Metabolism Understanding Pharmacokinetics: Part 4: Drug Elimination Journal of Nuclear Medicine Technology articles: Pharmacology, Part 1: Introduction to Pharmacology and Pharmacodynamics Pharmacology, Part 2: Introduction to Pharmacokinetics ClinPGx To discuss the information in this episode with other oncology nurses, visit the ONS Communities. To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode "One of the most notable food interactions that interacts with many different medications is actually grapefruit or grapefruit juice. This is known to be a very strong CYP3A4 inhibitor. … A lot of medications are metabolized through the CYP3A4 pathway. By inhibiting the effect of these enzymes, that can actually increase and significantly increase the concentrations of these therapies. It's not an interaction that's just limited to grapefruit. I would say grapefruit being in the food interaction is kind of one of the most well-known, but it can also be seen with other foods as well, like pomegranate juice or a very specific type of orange called Seville oranges. And this is really just due to the presence of a substance called furanocoumarins." TS 6:12 "There have been a pretty large number of genes identified that are responsible for coding some of those common enzyme families that I had been discussing, some of those CYP450 enzymes, but other enzymes as well that are important for drug metabolism. Based on the type of gene, there could be some different categories where patients are normal metabolizers, intermediate metabolizers, or poor metabolizers. There are some other categories as well based on the type of gene we're looking at. And that can ultimately impact the way you are able to metabolize drugs." TS 15:56 "Another common [geneotypic variation] that we always think about in oncology is G6PD, where if someone has G6PD deficiency, these patients can be at greater risk of hemolytic anemias when receiving certain types of therapies. Dapsone and rasburicase are just a couple that have been associated with this risk." TS 17:50 "One of the big concerns is always polypharmacy. Our patients truly can be on a lot of medications. In the field that I work in, transplant, patients automatically from their transplant are on many, many different medications that can potentially predispose them to side effects. … But I think when it comes to the many drug interactions that may flag in these situations, we really have to look at the patient as a whole. Like, how long have these patients been on these therapies? Are they having side effects? Have they been on the combination for a very long time now? So I think that not just looking at the drug reference and seeing that there are like 10 different interactions flagged, but really assessing your patient as a whole can be very important—just because real-world practice, of course, is not black and white. It's often very gray, so it's just important to use clinical judgment in those scenarios." TS 26:10

Telling Stories ep. 833 J.S.Watts is a British poet and novelist who weaves the fantastical and the literary with other vibrant strands to create glowing, multi-faceted writing.  Her poetry, short stories and non-fiction appear in a wide variety of publications in Britain, the US and abroad and have been broadcast on BBC and Independent Radio. She has edited various magazines and anthologies and performed her poetry across England, Scotland and Wales, but not yet in Ireland (should anyone from Ireland be reading this). Along the way, she has won various awards and had honourable mentions in others, but nothing so outstanding that she wants to make a big thing out of it. J.S.'s three poetry collections, Cats and Other Myths, Years Ago You Coloured Me and Underword, are published by Lapwing Publications, as is her multi-award nominated SF poetry pamphlet, Songs of Steelyard Sue. Her poetry pamphlet, The Submerged Sea, was published by Dempsey & Windle. Her novels, A Darker Moon – dark fiction, Witchlight, Old Light and Elderlight – an urban fantasy trilogy, are published in the US and UK by Vagabondage Press.  For further details see her website: http://www.jswatts.co.uk J.S. also has a Facebook page, http://www.facebook.com/J.S.Watts.page and is on Bluesky https://bsky.app/profile/j-s-watts.bsky.social   This story was published in the Lorelei Signal in July 2025   ---- Listen Elsewhere ---- YouTube:  https://www.youtube.com/c/TallTaleTV Website: http://www.TallTaleTV.com   ---- Story Submission ---- Got a short story you'd like to submit? Submission guidelines can be found at http://www.TallTaleTV.com   ---- About Tall Tale TV ---- Hi there! My name is Chris Herron and I'm an audiobook narrator. In 2015, I suffered from poor Type 1 diabetes control which lead me to become legally blind for almost a year. The doctors didn't give me much hope, predicting an 80% chance that I would never see again. But I refused to give up and changed my lifestyle drastically. Through sheer willpower (and an amazing eye surgeon) I beat the odds and regained my vision. During that difficult time, I couldn't read or write, which was devastating as they had always been a source of comfort for me since childhood. However, my wife took me to the local library where she read out the titles of audiobooks to me. I selected some of my favorite books, such as the Disc World series, Name of the Wind, Harry Potter, and more, and the audiobooks brought these stories to life in a way I had never experienced before. They helped me through the darkest period of my life and I fell in love with audiobooks. Once I regained my vision, I decided to pursue a career as an audiobook narrator instead of a writer. That's why I created Tall Tale TV, to support aspiring authors in the writing communities that I had grown to love before my ordeal. My goal was to help them promote their work by providing a promotional audio short story that showcases their writing skills to readers. They say the strongest form of advertising is word of mouth, so I offer a platform for readers to share these videos and help spread the word about these talented writers. Please consider sharing these stories with your friends and family to support these amazing authors. Thank you!   ---- legal ---- All stories on Tall Tale TV have been submitted in accordance with the terms of service provided on http://www.talltaletv.com or obtained with permission by the author. All images used on Tall Tale TV are either original or Royalty and Attribution free. Most stock images used are provided by http://www.pixabay.com , https://www.canstockphoto.com/ or created using AI. Image attribution will be declared only when required by the copyright owner. Common Affiliates are: Amazon, Smashwords  

YouTube has officially outgrown traditional media taxonomies to become a unique, multi-surface ecosystem spanning streaming, social, and commerce. This week, Tinuiti's Sean Odlum explains how brands can leverage first-party CRM data and the Ads Data Hub, to bypass mobile-heavy biases and measure true impact across every screen. Key Highlights

Nate Kennedy shares his journey from a deer hunter to a passionate bird dog owner and conservation advocate. He gives insights on habitat diversity, the impact of bird dogs, and the vibrant community supporting upland hunting. In this episode, Nate dives into his lifelong passion for writing and hunting, exploring how these passions intertwine and influence his life. We delve into the importance of patience with bird dogs and the significance of reflection through writing among many other topics. Enjoy! This episode is brought to you by Ugly Dog Hunting Co. Shop now at UglyDogHunting.comMusic used under Creative Commons -Two Step Daisy Duke by Mr. Smith is licensed under an Attribution 4.0 International License. 

The traditional retail media playbook is undergoing a massive transformation as platforms shift away from transactional clicks toward holistic, real-world shopping experiences. This week, Sam's Club VP and GM Harvey Ma, breaks down how their membership data and cross-enterprise synergy with Walmart are setting a new standard for full-funnel brand measurement. Key Highlights

Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤSomewhere between confessions about theme-park vomit and stolen fries, Jay Schwedelson and Daniel Murray land on the number that's quietly running their whole marketing budget: blended CAC. It's the metric Daniel can't stop bringing up, and here he finally breaks down why it matters more than watching any single channel in isolation. Stick around past the carnival talk, because the real answer to "should I panic about Reddit's rising cost per acquisition" is in here.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(01:07) Jay explains why he can't survive anything that spins in a circle(03:15) Jay calls out Daniel's favorite obsession: blended CAC(03:45) Daniel breaks down what blended CAC actually measures(04:33) Why attribution lies and makes channels like Meta and Google look better than they are(06:20) The case for tracking channels both blended and in silos(08:33) How to fold a brand new channel, like ChatGPT ads, into your blended CAC without skewing it