Podcasts about Attribution

Charlie de Thibault calls out marketing's obsession with bottom-funnel metrics, explains why attribution is hurting more than it helps, and shares how to actually prove value across teams. SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-fixing-the-disconnect-between-brand-demand-and-dollars  © 2025, NinjaCat

Send us a textThis one hits different. This episode is the shorter version of our full episode with Joe Glover (which dropped last week) but trust us, it still packs a punch!Katie catches up with Joe Glover, founder of The Marketing Meetup, to talk about how marketing really feels right now. From the rise of zero-click search and AI discovery, to why your website might not be the centre of your universe anymore, this episode is all about cutting through the noise and keeping it human.A few things you'll take away:1. You're not imagining it, marketing DOES feel intense right nowJoe shares insights from a survey of 1,000+ marketers. Words like “uncertain” and “stressful” came up a lot but so did “positively challenging.” SO you're not alone!2. Websites aren't the star of the show anymore.People are discovering brands on LinkedIn, TikTok, and YouTube and often deciding before they even hit your site. Time to think social-first, not site-first!3. Attribution's broken and that's okay...The buyer journey is messy, AI search is rising, and tracking isn't what it used to be. But if we focus more on clear messaging and internal buy-in, we can still make marketing work!Got 12 minutes? This version gives you the sharpest bits of a much bigger convo. Go check out the full episode if you want more but if you're short on time, start here.Connect with Joehttps://www.linkedin.com/in/josepheglover/The Marketing Meetuphttps://themarketingmeetup.com/Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/Marketing in The Madnesshttps://marketinginthemadness.buzzsprout.com/https://www.linkedin.com/company/marketing-in-the-madness-podcast/https://www.instagram.com/marketinginthemadness/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

Aaron Zagha is the Chief Marketing Officer at Newton Baby, the largest direct-to-consumer brand in the baby sleep category. With a background in investment banking at Deutsche Bank and JP Morgan, Aaron brings a financial operator's lens to performance marketing, attribution modeling, and team leadership.Before joining Newton, Aaron led international Ecommerce for Teleflora, managing growth across global markets and navigating the complexity of seasonal retail cycles and cross-border logistics. Today, he applies that same analytical rigor to the world of baby and juvenile goods where trust, conversion, and retention all hinge on deeply personalized journeys.Aaron shares how finance-trained marketers bring discipline to growth forecasting, why he encourages his team to challenge attribution models, and how incrementality testing has become central to his media mix. He also unpacks the pitfalls of over-indexing on Meta, why Pinterest deserves more spend, and how to onboard new marketing hires with the right mental models from day one.Whether he's explaining why some site visitors can't be influenced or why channel diversification is more urgent than ever, Aaron delivers a clear-eyed, tactical view into what's working in DTC marketing today.In This Conversation We Discuss:[00:40] Intro[01:13] Finding opportunity through internal mobility[02:34] Building with seasoned tech entrepreneurs[03:09] Keeping connections that open future doors[03:53] Auditing channel mix to unlock growth[04:50] Applying stats to improve ad performance[05:54] Selling off-site and skewing test results[08:00] Optimizing upstream metrics with caution[09:00] Driving sales with offer and positioning[10:19] Episode Sponsors: Electric Eye & Zamp[12:44] Relying on incrementality to guide spend[14:20] Backing bold ideas with leadership support[15:31] Humanizing luxury to boost relatability[17:01] Turning off losers without ending the test[20:14] Feeding AI tools to stay effective[21:11] Measuring performance with GeoLift testsResources:Subscribe to Honest Ecommerce on Youtube#1 rated baby crib mattress newtonbaby.com/Follow Aaron Zagha linkedin.com/in/aaronzaghaSchedule an intro call with one of our experts electriceye.io/connectFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In SESSION EIGHT of this new series, Wade discusses the importance of assessing the food you eat and focusing on real food as much as possible.  Since losing a lot of weight over the past year, many have asked why he has been doing so and how he has been doing it. This series will talk about that, but also hopefully focus more broadly on the relationship between faith, fitness, and fellowship in formation. We hope you enjoy the series and this episode! Show Notes: Support 1517 Podcast Network 1517 Podcasts 1517 on Youtube 1517 Podcast Network on Apple Podcasts 1517 Events Schedule 1517 Academy - Free Theological Education What's New from 1517: Celebrate 2,000 Episodes of Christian History Almanac! The Impossible Prize: A Theology of Addiction by Donavan Riley Ditching the Checklist by Mark Mattes Broken Bonds: A Novel of the Reformation, Book 1 of 2 by Amy Mantravadi More from the hosts Michael Berg @ 1517 Wade Johnston @ 1517 Let the Bird Fly! website Thanks for listening! Attributions for Music and Image used in this Episode: “The Last One” by Jahzzar is licensed under an Attribution-ShareAlike 3.0 International License. “Gib laut” by Dirk Becker is licensed under an Attribution-NonCommercial-NoDerivatives (aka Music Sharing) 3.0 International License. “Whistling Down the Road” by Silent Partner. “Not Drunk” by The Joy Drops is licensed under an Attribution 4.0 International License.

Kari, Don, Shan and Greg go over the important things to note for the end of July. This includes insect pressure, the last bit of disease sprays before harvest, and testing for plant nutrition.Photo Credit: K. Peter, PSUMusic Credit: “The Raven and the Swan” by Josh Woodward is licensed under a Attribution 3.0 United States License. Courtesy of FreeMusicArchive.orgMake sure you sign up to get notified of future Extension events for tree fruit growers! Sign UpFlight Seasonalities of Main Fruit Pests During the Growing Season

"First Responders" of entertainment TV. Why American citizens will miss late-night talk shows.

The hunt for certainty is killing creativity.Rory Sutherland, chairman of Ogilvy and the poet of persuasion, joins us live from Klaviyo London to challenge marketing's obsession with thin-tailed attribution. Brands are facing an existential crisis in an increasingly brandless, chat-interface powered world, but Sutherland believes that current measurement models are not designed to allow marketers to test, fail, learn, and grow, systematically destroying breakthrough potential.Key takeaways:Technology evolves from option to obligation: Parking apps that liberated us from coin machines now trap those without smartphones, while McDonald's screen-only outlets eliminate human flexibilityMarketing is fat-tailed, business is not thin-tailed: "10% of what you do delivers 130% of the value, but you don't know what the 10% is in advance." But marketing's current measurement system is designed for us to fail. Attribution models punish necessary failures and do not credit long-term breakthroughsInterface changes redistribute power overnight: When fundamental interaction modes shift from typing to voice and stores to apps, established advantages can disappear instantly, creating opportunities for complete market disruptionBrand value is multifarious, not monolithic: Fame, trust signals, and decision-making heuristics remain valuable even as chat interfaces challenge traditional brand expression. "People will come and find you rather than you having to find them." – Rory Sutherland[00:06:13] "Interface change is always disruptive, because if you change the interface within which people choose and act, you fundamentally change behavior." - Rory Sutherland[00:20:25] "There's a concern I always have about technology, which is the extent to which a lot of technology arrives as an option and ends up as an obligation." - Rory Sutherland[00:42:47] "There's a danger that what [AI is] doing is enshrining groupthink. It's taking groupthink and effectively engraving it." - Rory SutherlandLinks & In-Show Mentions:Learn more about OgilvyCheck out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

“Next-generation sequencing, or NGS, can be used to help us determine if the patient has specific biomarkers we can identify and use to target for treatment. Certain findings can tell us if a particular treatment might work for that patient, and we can see if there are any genetic variants we might have a biomarker targeted agent to use to treat them with,” ONS member Jackie Peterson, MSN, RN, OCN®, NE-BC, MBA, ambulatory nurse manager at the University of Chicago Medical Center in Illinois, told Lenise Taylor, MN, RN, AOCNS®, BMTCN®, oncology clinical specialist at ONS, during a conversation about prostate cancer and biomarker testing.  This podcast is sponsored by AstraZeneca and is not eligible for NCPD contact hours. ONS is solely responsible for the criteria, objectives, content, quality, and scientific integrity of its programs and publications.   Music Credit: “Fireflies and Stardust” by Kevin MacLeod    Licensed under Creative Commons by Attribution 3.0   Episode Notes This episode is not eligible for NCPD. ONS Podcast™ episodes: Episode 324: Pharmacology 101: LHRH Antagonists and Agonists Episode 321: Pharmacology 101: CYP17 Inhibitors Episode 180: Learn How Nurse Practitioners Use Biomarker Testing in Cancer Care ONS Voice articles: An Oncology Nurse's Guide to Cascade Testing Genetic Disorder Reference Sheet: BRCA1 and BRCA2 Hereditary Disorders Genetic Disorder Reference Sheet: Lynch Syndrome (Hereditary Nonpolyposis Colorectal Cancer) Germline and Somatic Variants: What Is the Difference? Help Patients Understand Genomic Variants of Unknown Significance Prostate Cancer Clinical Trials Don't Reflect Racial Diversity—And It's Getting Worse Over Time Prostate Cancer Disparities Disappear With Equal Access to Care Prostate Cancer Prevention, Screening, Treatment, and Survivorship Recommendations The Case of the Genomics-Guided Care for Prostate Cancer ONS book: Understanding Genomic and Hereditary Cancer Risk: A Handbook for Oncology Nurses ONS course: Genomic Foundations for Precision Oncology Clinical Journal of Oncology Nursing articles: Metastatic Prostate Cancer: An Update on Treatments and a Review of Patient Symptom Management Prostate Cancer: How Nurse Practicioners Can Aid in Disease Diagnosis and Management Oncology Nursing Forum article: Identification of Symptom Profiles in Prostate Cancer Survivors Other ONS Resources: Biomarker Database (refine by prostate cancer or specific biomarkers) Clinical tool/case study: Biomarker Testing in Prostate Cancer: The Role of the Oncology Nurse Genomics and Precision Oncology Learning Library Huddle Card: Genomic Biomarkers Infographic: Talking to Your Patient About a Germline Variant of Uncertain Significance (VUS) American Cancer Society - Genetic Testing and Counseling for Prostate Cancer Risk American Cancer Society - Prostate Cancer Clinicaltrials.gov National Cancer Institute - Prostate Cancer National Comprehensive Cancer Network ZERO Prostate Cancer To discuss the information in this episode with other oncology nurses, visit the ONS Communities.   To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library.  To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org.  Highlights From This Episode “Some of the risk factors for developing prostate cancer include age, race, family history, and certain genetic changes or variants. Prostate cancer has some hereditary components, but most prostate cancer occurs in men without any significant family history of it.” TS 1:31 “Key biomarkers include PSA and prostate cancer gene 3, which is PCA3, and prostate-specific membrane antigen, or PSMA. Other biomarkers that are important for us to test include BRCA1, BRCA2, and Lynch syndrome–associated genes, which are MLH1, MSH2, MSH6, PMS2, and EPCAM. Biomarkers can be collected via your blood, urine, saliva, or tissue samples, so these are different ways that we can test and look for biomarkers in our patients.” TS 3:24 “It does matter how advanced the disease is. Usually, for our castrate-sensitive patients, they respond better to androgen deprivation therapy because that really is slowing down the growth of the cancer by reducing the available testosterone that the cancer needs to grow. Whereas our patients that are more advanced and have castrate-resistant prostate cancer, that cancer will continue to grow despite having the lowered testosterone levels, so they might need additional layers of treatment to really get their cancer under control.” TS 7:50 “When I talk to [patients] about biomarker testing, I tell them it's another tool in our toolbox that we can use to help us determine if they might benefit from other therapy options now or in the future. I tell them that sometimes we'll get a report back with a variant of unknown significance, and basically that means that we don't really know whether or not this has an impact on their health or risk factors for the disease. That can sometimes be a little bit of a concern for these patients, so we just have to reassure them that we're continually doing research around biomarker testing. The science is always advancing, so if there's something that [researchers] find in the future, we'll make them aware of that.” TS 9:08 “One of the biggest topics I think about is the inequity that exists in biomarker testing and research, especially surrounding the African American population. When these tests were developed, that population really wasn't studied as much, so there's not a lot of good data yet to make a decision or impact on those patients and that population.” TS: 12:30

Episode 1- Season 4 begins! An actual play, tabletop role-playing game that uses the Pathfinder 1E rule-set. The epic story follows the brave players through a unique dark fantasy world. The Heroes trials and tribulations will have them brought face to face with demons, devils, angry spirits, the occult, and more. The story takes place in the dark fantasy world of Mel'Herron. Our heroes are brought together by mysterious circumstances leaving them with more questions than answers. An ever-present dark force seems to be lurking in the shadows seeking the party for reasons they must figure out or be swept up by the coming storm. Please like and follow !!! =) Marty is the Dungeon Master, Bobby plays Uri, Wes plays Rein, Derek plays Solaris, Morris play Lirium, Marcus plays Torad Follow us on Twitter: @dicebargaming1    Facebook: The Dice Bar Gaming Podcast Music by: https://www.fesliyanstudios.com Scott Buckley  www.scottbuckley.com.au. Kevin MacLeod Link: https://incompetech.filmmusic.io/song/5048-stay-the-course License: https://filmmusic.io/standard-license. Paid license from: www.epidemicsound.com March of Midnight by Scott Buckley | www.scottbuckley.com.au Music promoted by https://www.chosic.com Attribution 4.0 International (CC BY 4.0) https://creativecommons.org/licenses/by/4.0/ Unseen Horrors Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Music promoted by https://www.chosic.com/ For world info- https://www.worldanvil.com/w/mel-herron-bruehawk Friends of the podcast: Bored Online? Board Offline!- https://www.youtube.com/channel/UCVmlVsZVlruYWnIYd42iBhw Game Knight Hero Podcast- https://podcasts.apple.com/us/podcast/game-knight-heroes/id1552887060 Deadlands by Kerri Smith- https://www.youtube.com/channel/UCAVrPUutK3IvxLWDKaN3UgQ **Episodes contain adult content. “a mature Podcast”**

In SESSION SEVEN of this new series, Wade discusses the importance of owning your health and fitness while recognizing all is a gift from God and how that fits with community. Wade talks about this and more.  Since losing a lot of weight over the past year, many have asked why he has been doing so and how he has been doing it. This series will talk about that, but also hopefully focus more broadly on the relationship between faith, fitness, and fellowship in formation. We hope you enjoy the series and this episode! Show Notes: Support 1517 Podcast Network 1517 Podcasts 1517 on Youtube 1517 Podcast Network on Apple Podcasts 1517 Events Schedule 1517 Academy - Free Theological Education What's New from 1517: Celebrate 2,000 Episodes of Christian History Almanac! The Impossible Prize: A Theology of Addiction by Donavan Riley Ditching the Checklist by Mark Mattes Broken Bonds: A Novel of the Reformation, Book 1 of 2 by Amy Mantravadi More from the hosts Michael Berg @ 1517 Wade Johnston @ 1517 Let the Bird Fly! website Thanks for listening! Attributions for Music and Image used in this Episode: “The Last One” by Jahzzar is licensed under an Attribution-ShareAlike 3.0 International License. “Gib laut” by Dirk Becker is licensed under an Attribution-NonCommercial-NoDerivatives (aka Music Sharing) 3.0 International License. “Whistling Down the Road” by Silent Partner. “Not Drunk” by The Joy Drops is licensed under an Attribution 4.0 International License.

Next in Media spoke with WPP Media's Jessica Brown and Spark Foundry Worldwide's Kelly Metz, focusing on YouTube's growing role in the TV marketplace, the shift towards holistic video measurement, the increasing importance of AI and streamlined approaches in media buying, and the evolving challenges and opportunities in creator partnerships and cross-platform attribution.

Emily Julin joins the show this week to share her journey from fearing dogs as a child to having a whole pack of them now. She is now both a NAVHDA and NAHRA judge and dives a bit into the testing differences in this conversation. Additionally, Emily shares the importance of finding a good club with shared values and helpful members in reaching her bird dogs potential. This episode covers a lot of bases and you're sure to enjoy it! This episode is brought to you by Ugly Dog Hunting Co. Shop now at UglyDogHunting.comMusic used under Creative Commons -Two Step Daisy Duke by Mr. Smith is licensed under an Attribution 4.0 International License.

Welcome to Ep 140 of Bettin N Boozin on the HHH Racing Podcast! This week we stay in the *hopefully* sunny state of NY as we continue our coverage of Saratoga by chopping up the Friday 7/25 Late Pick5! Who do we think wins? Find out in this episode!Come for the handicapping, stay for a drink!It's a great day to make some money, we are always Boozin N Not Losin! Stay tuned for GREAT ANALYSIS and see you in the LIVE CHAT!Please Like, Subscribe and comment below the video player your opinions, we would love to hear from you and respond to every one!__________________________________________________________________NORMAL PODCAST SCHEDULE:INTERMITTENT Monday Nights @ 8pm EDT: Horsin' Around with Howard, Cohost and Viewers!Tuesday Night @9:30pm EDT: Pacific Horseplayers with Noah, Ryan and JacksonWednesday Night @8pm EDT: Bettin N Boozin with Kyle, Patrick and Charlie Thursday Night @8pm EDT: Picks and Ponies with Howard, Pete and Paul(MORE COULD BE ADDED AT ANY TIME, PLEASE SUBSCRIBE AND HIT THE NOTIFICATION BELL TO BE NOTIFIED OF ALL LIVESTREAMS/VIDEOS!)__________________________________________________________________Go to our website: https://www.hhhracingpodcast.com__________________________________________________________________Podcast Twitter/X: @hhhracingpodHost:Kyle Roscoe: X - @APRoscoeKCo-Hosts:Patrick Kuenzel: X - @PatrickKuenzelCharlie Freeman: X - @CFREE316_________________________________________________________________Horse Racing Promotions: Subscribe to the excellent, informative, AFFORDABLE and profitable "Power Picks" Tip Sheet! Please go to: www.patreon.com/hhhracingpodcast Fantastic ABC P4 and P5 grids, along with Spot Plays and Price Plays provided that currently has an ROI around $2.15 (national average is $1.60). Picks arrive via email every Sat. morning for that day's races. Purchase your Power Picks NOW and make 2024 your best handicapping year ever! www.patreon.com/hhhracingpodcast__________________________________________________________Bettin N Boozin Logo by Erik Morgan (Instagram @erik_mgn10)__________________________________________________________Intro Music:Superepic by Alexander Nakarada | https://creatorchords.com/Music promoted by https://www.chosic.com/free-music/all/Attribution 4.0 International (CC BY 4.0)https://creativecommons.org/licenses/...___________________________________________________________Horse Racing Intro Background Video graciously provided by @Fastec ImagingLink to video: https://www.youtube.com/watch?v=UfuI_TiKDYI&t=32s___________________________________________________________LINK TO A GREAT HORSE RACING OWNERSHIP OPPORTUNITY WITH CROWNS WAY RACING: https://sites.google.com/view/crowns-way-racing___________________________________________________________LINK TO SIGN UP TO BETUS -- (USE CODE RACING3H WHEN DEPOSITING MONEY)https://www.betus.com.pa/miscellaneous/landing?offer=sportsgeneric&token=DY9Y2UBsH3C2xywjH_nlA2Nd7ZgqdRLk&promo=sportsgeneric___________________________________________________________#horseracing #Saratoga #horseracingtips #HorseRacingStakes #gambling #sportsgambling #BreedersCup #HorseRacingBets #KentuckyDerby #BelmontStakes #SaratogaPicks #AmsterdamStakes

In der aktuellen Sommerfolge von Affiliate TalkxX geht's richtig tief rein ins Thema dynamische Attribution im Affiliate-Marketing. Mit Dominik Feike, Gründer von AttriXus , sprechen wir über faire Provisionsmodelle, neue Touchpoint-Logiken und praktische Tools zur Umsetzung.

Can Harvard use its huge endowment to make up for the federal funds frozen by Pres. Trump?

I think we could fit a few more ads in here.... Find Merch here: https://theirrelevant.org/store Join The El Pochcast Discord here: https://discord.gg/AS8RuMHsxJ Bluesky: @elpochcast.pocho.online Instagram: @elpochcast Email : elpochcast@ gmail.com Text: www.pocho.online El Pochcast is a part of The Irrelevant Podcast Network rapture.mp3 by Vincent Augustus is licensed under a Attribution 4.0 International License. https://creativecommons.org/licenses/by/4.0/ Support El Pochcast by contributing to their tip jar: https://tips.pinecast.com/jar/el-pochcast

This episode is brought to you by Walmart Connect. From homepage to home improvement. Win Carts and Minds with Walmart Connect.Next in Media spoke with Sarah Hofstetter, chairwoman of Profitero, a division of Publicis, about the haves and have nots in retail media, whether the big players TV presence is going to cause a bifurcation in the market, and what agentic shopping might do to the whole category.

Matthew 5:18-20. Part 2 on The Law from the Sermon on The Mount: The key themes in this episode are time and action. God, His kingdom, and His work are outside of time so while they have chronological realities, their truths exist outside of time as we know it. With our actions, we teach others and we participate in a version of righteousness.  Check out the new Substack page and further writing on similar topics...   Our Foundations podcast:  - Website - www.ourfoundations.substack.com - Email - ourfoundations@protonmail.com - Twitter - https://twitter.com/Foundationspc - Bitcoin Address - 1AZFLCvmfXasChaaecgYMP3vtnUrnLJoY7 - Ethereum - 0x409D0F2766e208C1Ea97fF2429D38a3D9E3abd3a - Zcash - t1SZKfocBcghVMWVCsbSA9zAHr5fzsxi62H - Pivx - D7ziutb5gGNnJ5pXngwa3w9zJj2P1iNzUT - Nano - nano_16gh7igt8zb1cntbmq1hrnmnc9ea9qrj3zycscqywhak5dgtx1gwommekt7r - Music - Gregorian Chant Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License - The Road Home by Alexander Nakarada | https://www.serpentsoundstudios.com, Music promoted by https://www.free-stock-music.com Attribution 4.0 International (CC BY 4.0) - New Digital War by Groove Bakery | https://groovebakery.com, Music promoted by https://www.free-stock-music.com, Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) - Pied Piper by Shaolin Dub is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. - Jet Fueled Vixen Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License - Hard Fragility by Bisou is licensed under a Attribution-NonCommercial License

Measurement and attribution beyond last click is still in its infancy, and it remains one of the most persistent challenges marketers face at every stage of growth. But we're also at an exciting moment. Leaders like the one on today's episode are connecting the dots in measurement and helping solve for real attribution.In this conversation, Chris Marine sits down with Madan Bharadwaj of M² to explore why there's no single source of truth in marketing performance and how triangulation attribution offers a more honest, practical way forward.They break down how triangulation pulls from platform data, incrementality modeling, and first-party signals, and why attribution should be treated as a strategic specialty—not just a line in a dashboard.Note: Campfire Consulting's Founder Chris Marine will be speaking at Programmatic I/O New York this September. The Campfire team will be there, and we'd love to see you and continue the conversation in person. If you're attending, drop us a line so we can be in touch! Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)Learn more about Campfire Consulting Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.

Ep 185: The treacherous door has been opened, and blue light spills from the chamber beyond. What dangers lurk there? Time to find out! ----- Our spot for Battlebards uses music from Battlebards! We hope you like our use of: Capital City - Middlegate - Score Music by Shams Ahsan We're glad you're sharing our story; we really appreciate your support and hope you enjoy what we've created together. We're having fun sharing our adventure with you each week, and we'll only get better with time! If you like what you hear, please take the time to leave us a review on iTunes, since that bumps us up in the ratings and lets others join in the fun. For quick updates on a more real-time basis, follow us on Twitter (@stackodice) and on Instagram (@stackodice), where we'd love to hear from you. Or if you want to share a question or idea with us, drop us a line at stack.o.dice@gmail.com. Also, if you aren't on our Discord server yet, you should be! Check it out here: https://discord.com/invite/sUUJp78r3E Finally, we now have a Ko-fi page! If you wish to support our show with a little money, you can do that today. Please know that we'll use anything you contribute to improve the show. ----- We used some Creative Commons sound effects and music in this show. For the sake of attribution, we list them here. The following were taken from freesound.org, a fantastic resource for completely free sound effects. Sound effects that fall under the Attribution license: Angry Brown Baboon Sound.ogg is a copyright of dobroide 06250 dizzy bolt spell.wav is a copyright of Robinhood76 Sound effects that fall under the Attribution Noncommercial license: Footsteps Water.WAV is a copyright of D-Ryro Tyrael - Sword Throw Swoosh - 02.wav is a copyright of SoundFlakes We also used some excellent Battlebards sound effects. If you like what you hear, check them out at battlebards.com. If you sign up for a Prime account, be sure to use our special code, stack, and you'll get a 20% discount on your subscription. Here are the sound effects we used in this episode: Doors and Portals - Barred Door Opening, by Franco Cugusi Boss Fight Theme - Cradle of Evil - Score Music, by Stefano Vita Evocation Spell - Sacred Space, by Pablo Betancourt Evocation Spell - Reality Tear, by Rafael Hofstadter Evocation Spell - Consecrated Light, by Olivier Girardot Evocation Spell - Flare Burst, by Pablo Betancourt Evocation Spell - Detonate Electricity, by Abilio Salmeron Savage Beast Bites Cloth, by Olivier Girardot Evocation Spell - Stunning Trill, by Ravi Nidamarthy Cure Light Wounds Spell, by Pablo Betancourt And now, on with the show-- we're excited to tell a story with you.

Garg the Good ep.785 Dominic Bowers-Mason would like to keep his information private, but he hopes you enjoyed the story! Listen to the original release here: https://www.youtube.com/watch?v=0_JWHpMKF4w&t=94s&ab_channel=TallTaleTV   ---- Listen Elsewhere ---- YouTube:  https://www.youtube.com/c/TallTaleTV Website: http://www.TallTaleTV.com   ---- Story Submission ---- Got a short story you'd like to submit? Submission guidelines can be found at http://www.TallTaleTV.com   ---- About Tall Tale TV ---- Hi there! My name is Chris Herron and I'm an audiobook narrator. In 2015, I suffered from poor Type 1 diabetes control which lead me to become legally blind for almost a year. The doctors didn't give me much hope, predicting an 80% chance that I would never see again. But I refused to give up and changed my lifestyle drastically. Through sheer willpower (and an amazing eye surgeon) I beat the odds and regained my vision. During that difficult time, I couldn't read or write, which was devastating as they had always been a source of comfort for me since childhood. However, my wife took me to the local library where she read out the titles of audiobooks to me. I selected some of my favorite books, such as the Disc World series, Name of the Wind, Harry Potter, and more, and the audiobooks brought these stories to life in a way I had never experienced before. They helped me through the darkest period of my life and I fell in love with audiobooks. Once I regained my vision, I decided to pursue a career as an audiobook narrator instead of a writer. That's why I created Tall Tale TV, to support aspiring authors in the writing communities that I had grown to love before my ordeal. My goal was to help them promote their work by providing a promotional audio short story that showcases their writing skills to readers. They say the strongest form of advertising is word of mouth, so I offer a platform for readers to share these videos and help spread the word about these talented writers. Please consider sharing these stories with your friends and family to support these amazing authors. Thank you!   ---- legal ---- All stories on Tall Tale TV have been submitted in accordance with the terms of service provided on http://www.talltaletv.com or obtained with permission by the author. All images used on Tall Tale TV are either original or Royalty and Attribution free. Most stock images used are provided by http://www.pixabay.com , https://www.canstockphoto.com/ or created using AI. Image attribution will be declared only when required by the copyright owner. Common Affiliates are: Amazon, Smashwords  

The party concludes its encounter with the wyvern!WebsiteDiscordTwitterPathfinder Second Edition and the Kingmaker Adventure Path are published by Paizo."Take the Lead" and other featured music were composed by Kevin MacLeod and licensed under Creative Commons by: Attribution 4.0 License.All ambiances were composed by Michael Ghelfi Studios.The Zero Check are committed to providing an inclusive and respectful experience to all listeners, but we also recognize and acknowledge that we are limited by our individual frames of reference. If we misstep, please let us know. Email all feedback to feedback@zerocheckpodcast.com.Thank you for listening to The Zero Check. Send us a text

In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, discusses the complexities of marketing attribution and the common pitfalls brands face in tracking their ad campaigns. He emphasizes the importance of having a reliable attribution source, the misconceptions surrounding ad platform reporting, and introduces his Five Forces system designed to help marketers optimize their strategies. The conversation also highlights the role of AI in improving attribution accuracy and shares success stories from brands that have effectively utilized these strategies. Use code COFFEEBREAK at 5Forces.com to get $800 off (regular price: $1,500). Topics discussed in this episode:  Why ad platform data misleads brands and wastes spend. How 30-day lookback windows create false attribution signals. What measurement strategy every brand needs for accurate tracking. Why paid media should prioritize new customer acquisition. How to segment new vs. repeat customers effectively. What the Five Forces system reveals about marketing alignment. Why brands are flying blind without attribution frameworks. How AI is revolutionizing the attribution process. What dedicated onboarding support means for implementation. How contact-based pricing works in attribution tools. Links & Resources Website: https://www.wickedreports.com/ LinkedIn: https://www.linkedin.com/in/scottd71/ Facebook: https://www.facebook.com/WickedReports/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/yvvtscp6 MORE RESOURCES Subscribe to our FREE Newsletter: https://newsletter.ecommercecoffeebreak.com/ Free Store Optimization Beginners Guide: Instant PDF Download!

“The proteasome itself, it really helps us unfold or get rid of misfolded proteins or degradations of different cells. We used to have garbage disposals in our sinks, and we used to put food product in there. If your garbage disposal is clogged, then everything backs up. So that's kind of what's really going on in the cell itself, is that I'm building up these unnecessary proteins that we should be getting rid of, and it actually causes apoptosis or cell death,” ONS member Daniel Verina, DNP, RN, ACNP-BC, nurse practitioner for the multiple myeloma program at Mount Sinai Medical Center in New York, NY, told Lenise Taylor, MN, RN, AOCNS®, BMTCN®, oncology clinical specialist at ONS, during a conversation about the proteasome inhibitor drug class. Music Credit: “Fireflies and Stardust” by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Earn 0.75 contact hours (including 40 minutes of pharmacotherapeutic content) of nursing continuing professional development (NCPD) by listening to the full recording and completing an evaluation at courses.ons.org by July 18, 2026. The planners and faculty for this episode have no relevant financial relationships with ineligible companies to disclose. ONS is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. Learning outcome: Learner will report an increase in knowledge related to the use of proteasome inhibitors in the treatment of cancer. Episode Notes  Complete this evaluation for free NCPD.  ONS Podcast™ Pharmacology 101 series ONS Voice article: AI Multiple Myeloma Model Predicts Individual Risk, Outcomes, and Genomic Implications ONS books: Chemotherapy and Immunotherapy Guidelines and Recommendations for Practice (second edition) Clinical Guide to Antineoplastic Therapy: A Chemotherapy Handbook (fourth edition) Guide to Cancer Immunotherapy (second edition) Multiple Myeloma: A Textbook for Nurses (third edition) Clinical Journal of Oncology Nursing article: Optimizing Transitions of Care in Multiple Myeloma Immunotherapy: Nurse Roles Oncology Nursing Forum articles: Changes in Health-Related Quality of Life During Multiple Myeloma Treatment: A Qualitative Interview Study Facilitators of Multiple Myeloma Treatment: A Qualitative Study ONS Guidelines™ and Symptom Interventions Adherence to Oral Anticancer Medication Peripheral neuropathy ONS Hematology, Cellular Therapy, and Stem Cell Transplantation Learning Library American Society of Hematology International Myeloma Foundation Leukemia and Lymphoma Society Multiple Myeloma Research Foundation To discuss the information in this episode with other oncology nurses, visit the ONS Communities. To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode “When we look at the administration, we also want to make sure that we're looking at the blood counts, right? Because proteasome inhibitors are well known for causing thrombocytopenia and neutropenia. So making sure that the patients do meet eligibility for the treatment for that day, and do they have anemia or lower red blood cell counts. You want to make sure that, because of these therapies, that the patient has no symptoms or infections going into each therapy for that day.” TS 10:19 “[Bortezomib], interesting enough, it can cause hypotension, cardiac failure, and sometimes pulmonary edema. Switching that up a little bit, what makes it slightly different, carfilzomib … a lot of times we saw, even in the clinical trial, that there was a lot of hypertension or cardiomyopathies, or arrythmias that we saw with carfilzomib and different dosages that they have indicated from the FDA. So again, monitoring the hypertension … or heart failure.” TS 15:16 “We also want to keep in mind another adverse effect, and especially in myeloma—our patients come in the door already immunocompromised just by the disease state alone. But now I'm giving them therapies that can drop their neutrophil count, so neutropenia and thrombocytopenia, so they are at a higher risk of having serious infections, even including like pneumonia or having outbreaks of herpes zoster or shingles.” TS 16:50 “If the patient has shortness of breath or symptoms, hold the therapy. I think that's one of my biggest messages when it comes to cancer treatments and educating other healthcare providers, or even educating our patients and their caregivers or the care partners with them, is that we need to sometimes hold the therapy for safety.” TS 22:02 “I say keep a log, keep a book. Let me know when the symptoms happen. Are they happening the day of treatment? Are they happening two days later from the treatment? Are they happening a week later from the treatment? And being able to kind of guide which therapy is causing some of these adverse events or side effects alone. So, making them have calendars. When did you take the drug, when did you get your last infusion or your last [subcutaneous] injection? Always talk to your care team, whether it's in the academic center or next to your house in the community.” TS 26:17 “It's us learning how to listen to the patient going forward. We have tasks to do—we all have tasks to do in our lives—but we have to take a breath, be mindful who's in front of us, listen to them first, and then be able to talk to them and care for them upfront and see what the symptoms are. I think that's what we need to do. We have to take a breath in cancer.” TS 39:35

In SESSION SIX of this new series, Wade discusses the importance of setting goals and aiming for gains that fit your goals. We can't do or have it all, but we can strive for specific things and find joy in steps taken toward them. Wade talks about this and more.  Since losing a lot of weight over the past year, many have asked why he has been doing so and how he has been doing it. This series will talk about that, but also hopefully focus more broadly on the relationship between faith, fitness, and fellowship in formation. We hope you enjoy the series and this episode! Show Notes: Support 1517 Podcast Network 1517 Podcasts 1517 on Youtube 1517 Podcast Network on Apple Podcasts 1517 Events Schedule 1517 Academy - Free Theological Education What's New from 1517: Celebrate 2,000 Episodes of Christian History Almanac! The Impossible Prize: A Theology of Addiction by Donavan Riley Ditching the Checklist by Mark Mattes Broken Bonds: A Novel of the Reformation, Book 1 of 2 by Amy Mantravadi More from the hosts Michael Berg @ 1517 Wade Johnston @ 1517 Let the Bird Fly! website Thanks for listening! Attributions for Music and Image used in this Episode: “The Last One” by Jahzzar is licensed under an Attribution-ShareAlike 3.0 International License. “Gib laut” by Dirk Becker is licensed under an Attribution-NonCommercial-NoDerivatives (aka Music Sharing) 3.0 International License. “Whistling Down the Road” by Silent Partner. “Not Drunk” by The Joy Drops is licensed under an Attribution 4.0 International License.

Find Merch here: https://theirrelevant.org/store Join The El Pochcast Discord here: https://discord.gg/AS8RuMHsxJ Bluesky: @elpochcast.pocho.online Instagram: @elpochcast Email : elpochcast@ gmail.com Text: www.pocho.online El Pochcast is a part of The Irrelevant Podcast Network rapture.mp3 by Vincent Augustus is licensed under a Attribution 4.0 International License. https://creativecommons.org/licenses/by/4.0/ Support El Pochcast by contributing to their tip jar: https://tips.pinecast.com/jar/el-pochcast

Join us this month as we talk with author Denise S. Robbins who has a new book out called The Unmapping; the Washington Writers Publishing House co-president Caroline Bock and Jona Colson, who are celebrating WWPH's 50th anniversary; author Rion Amilcar Scott who reads from his book, The World Does Not Require You; and indie lit legend Brian Allen Carr, author of Bad Foundations, Opioid, Indiana, Short Bus, and others.  Denise S. Robbins is from Madison, Wisconsin, the city where she grew up and to which she returned after sixteen years of living and working in climate activism on the East Coast. In Madison, she lives with her husband in a yellow house circled by oaks and pines and two owls, and works as a consultant for several climate advocacy groups. She is a Pushcart Prize–nominated author whose stories have been published in literary journals including The Barcelona Review, Gulf Coast, and many more. Her debut novel, The Unmapping, was published in June 2025 from Mareas at Bindery Books. It is number 2 on People Magazine's top reads for the summer.  The Unmapping is on order at DCPL. You can place a hold for when it arrives.  Caroline Bock's short story collection, Carry Her Home, received the 2018 WWPH Fiction Prize. She is the author of two critically acclaimed young adult novels, LIE and Before My Eyes, from St. Martin's Press. In addition to her role as co-president, she is the prose editor at WWPH Writes, our bi-weekly literary journal, and the co-editor of our 2021 anthology This Is What America Looks Like Fiction and Poetry from D.C. Maryland, and Virginia. Her new novel, THE OTHER BEAUTIFUL PEOPLE. (Regal House Publishing) will be published on June 2, 2026.Jona Colson's poetry collection, Said Through Glass, won the 2018 Jean Feldman Poetry Prize from WWPH. He teaches English at Montgomery College. Notably, in addition to his role as co-president, he is the poetry editor of WWPH Writes, our bi-weekly literary journal, and the co-editor of This Is What America Looks Like: Poetry and Fiction from D.C., Maryland, and Virginia. He is also the translator for Aguas/Waters by Miguel Avero, our first work in translation, published in May 2024. Rion Amilcar Scott was born in Washington, D.C. and grew up in Silver Spring, Maryland. His parents are from Trinidad and came to the United States to study at Howard University. He graduated from George Mason University and teaches at The University of Maryland, College Park. His book Insurrections: Stories is available from DCPL2019:The World Doesn't Require You  is available from DCPL Brian Allen Carr is an Aspen Words Finalist and two time Wonderland Book Award winner.His books include Opioid, Indiana, Bad Foundations and several others.He is from Texas and lives in Indiana.His novel Sip is available through DCPL.His novel Opioid, Indiana is available through DCPL.*********************************************************************************************************************************************Credits Dream Pop by HoliznaCC0 is licensed under a CC0 1.0 Universal License.https://freemusicarchive.org/music/holiznacc0/only-in-the-milky-way-part-3/dream-pop/Dark Ambient Music (Death And Forever) by TheBoseDeity is licensed under the Attribution NonCommercial 3.0 License.https://freesound.org/people/TheBoseDeity/sounds/395691/ Java Pop by Spires That in the Sunset Rise is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License.https://freemusicarchive.org/music/Spires_That_in_the_Sunset_Rise/Curse_the_Traced_Bird/Java_Pop/ Washington, DC by The Nighttime Adventure Society is licensed under a Attribution-NonCommercial-ShareAlike 3.0 International License.https://freemusicarchive.org/music/The_Nighttime_Adventure_Society/Chapter_One_The_First_Chapter/The_Nighttime_Adventure_Society_-_Chapter_One-_The_First_Chapter_-_01_Washington_DC/ kalas by Uncle Milk is licensed under a CC0 1.0 Universal License.https://freemusicarchive.org/music/microSong_Challenge/2015021275957958/kalas_1886/ Function! by junior85 is licensed under a CC0 1.0 Universal License.https://freemusicarchive.org/music/microSong_Challenge/2015021275957958/junior85_-_07_-_Function/  Re-Function! by junior85 is licensed under a CC0 1.0 Universal License.https://freemusicarchive.org/music/microSong_Challenge/2015021275957958/junior85_-_08_-_Re-Function/ Tipping Point by Ellennerv is licensed under a CC0 1.0 Universal License.https://freemusicarchive.org/music/microSong_Challenge/2015021275957958/Tipping_Point/ Pasty Cline “I'm Gonna Walk Some Dog” is in the public domain and is an official record of the United States Army. Armed Forces Radio Service.  Arkansas Traveler by ecfike is licensed under a CC0 licensehttps://freesound.org/people/ecfike/sounds/135127/All audio comments are consented to by the The Labs Consent and Release form.  Chorale by Andrew Christopher Smith is licensed under a Attribution-Noncommercial-Share Alike 3.0 United States License.Orbiting A Distant Planet by Quantum Jazz is licensed under a Attribution-ShareAlike 3.0 International License.Palimpseste by Iliaque is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International License.SOLO ACOUSTIC GUITAR by Jason Shaw is licensed under a Attribution 3.0 United States License.Times square 1700.m4a by olofguf is licensed under CC0. https://freesound.org/people/olofgud/sounds/639703/ 

Watch the video interview on YouTube: https://youtu.be/TMVqWfaddG8Shopify store owners: what if one simple question could improve your ad spend, creative, and segmentation?In this episode of The Unofficial Shopify Podcast, Matt Bahr, founder of Fairing, unpacks what 20 million post-purchase surveys taught him about attribution—and why most brands still get it wrong. Learn how to track what really works, identify new channels like AppLovin and CTV, and use surveys to improve more than just marketing.In this episode, you'll learn:Why last-click attribution is broken—and what to use insteadThe one survey question every brand should askHow Fairing's data reveals the rise of AppLovin and CTVWhat zero-party data can do for your segmentation and CROHow top brands like Bombas and Thrive use surveys to drive actionSponsors:ZipifyCleverificViralsweepResources mentioned:FairingShopify App ListingLLM BenchmarksMatt Bahr on LinkedInWork with Kurt:ApplyClient ResultsJoin the Newsletter

Getting marketing effectiveness principles to stick at major companies is harder than proving they work. Even when the data shows brand activity drives 65% of sales, internal structures and human psychology work against long-term thinking.This week, Elena and Rob are joined by Simon Peel, managing partner at The Other Lot and former Global Head of Media at Adidas. Simon shares how Adidas discovered that brand activity was driving 65% of sales across all channels, not the digital performance marketing in which they were heavily invested. He reveals the internal battles, years of education, and structural changes needed to make effectiveness principles stick at large organizations.Topics covered: [01:00] Why Adidas publicly admitted their digital advertising mistakes[10:00] The marshmallow effect and why humans default to short-term thinking[16:00] Differences between US and European adoption of effectiveness principles[20:00] Why measurement needs econometrics, randomized tests, and attribution[26:00] How light buyers drove 80-90% of revenue at both Adidas and Haleon[30:00] Why AI will perpetuate bad media buying practices  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2019 MarketingWeek Article: https://www.marketingweek.com/adidas-marketing-effectiveness/2019 Institute of Practitioners in Advertising Video: https://www.youtube.com/watch?v=rbT8TqBUgOsSimon Peel's LinkedIn: https://www.linkedin.com/in/simon-peel-28a83215/?originalSubdomain=uk Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Of Monsters and Mushrooms, Ch. 7 (book 1 NEW) ep.784 Parasitic Zombie Spores NOTE: This is a rewrite of book 1. Originally, 'Of Monsters and Mushrooms' was supposed to be a multi-part short story that transformed halfway through into a novel. This left the plot (and the voice acting, to be honest) lacking. We decided to go back and completely rewrite book one to fix any plot holes and bring the quality in line with the rest of the series. Listen to the new book one playlist here https://talltaletv.com/series-of-monsters-and-mushrooms-new/ or Listen to book one (NEW!) https://talltaletv.com/series-of-monsters-and-mushrooms-new/ Listen to book two http://talltaletv.com/series-of-tyrants-and-teakettles/ Listen to book three http://talltaletv.com/series-of-bandits-and-bad-magic/ Listen to book 3.5 https://talltaletv.com/series-an-interlude-of-intrigue/ Listen to book four https://talltaletv.com/series-of-portals-and-portents/ Listen to book five https://talltaletv.com/series-of-risk-and-relativity/   Listen to the original book one http://talltaletv.com/series-monsters-mushrooms/   ---- Listen Elsewhere ---- YouTube:  https://www.youtube.com/c/TallTaleTV Website: http://www.TallTaleTV.com   ---- Story Submission ---- Got a short story you'd like to submit? Submission guidelines can be found at http://www.TallTaleTV.com   ---- About Tall Tale TV ---- Hi there! My name is Chris Herron and I'm an audiobook narrator. In 2015, I suffered from poor Type 1 diabetes control which lead me to become legally blind for almost a year. The doctors didn't give me much hope, predicting an 80% chance that I would never see again. But I refused to give up and changed my lifestyle drastically. Through sheer willpower (and an amazing eye surgeon) I beat the odds and regained my vision. During that difficult time, I couldn't read or write, which was devastating as they had always been a source of comfort for me since childhood. However, my wife took me to the local library where she read out the titles of audiobooks to me. I selected some of my favorite books, such as the Disc World series, Name of the Wind, Harry Potter, and more, and the audiobooks brought these stories to life in a way I had never experienced before. They helped me through the darkest period of my life and I fell in love with audiobooks. Once I regained my vision, I decided to pursue a career as an audiobook narrator instead of a writer. That's why I created Tall Tale TV, to support aspiring authors in the writing communities that I had grown to love before my ordeal. My goal was to help them promote their work by providing a promotional audio short story that showcases their writing skills to readers. They say the strongest form of advertising is word of mouth, so I offer a platform for readers to share these videos and help spread the word about these talented writers. Please consider sharing these stories with your friends and family to support these amazing authors. Thank you!   ---- legal ---- All stories on Tall Tale TV have been submitted in accordance with the terms of service provided on http://www.talltaletv.com or obtained with permission by the author. All images used on Tall Tale TV are either original or Royalty and Attribution free. Most stock images used are provided by http://www.pixabay.com , https://www.canstockphoto.com/ or created using AI. Image attribution will be declared only when required by the copyright owner. Common Affiliates are: Amazon, Smashwords

There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there's a single easy button for attribution. It simply doesn't exist, says attribution expert Madan Bharadwaj, founder of measurement startup M^2.

Tom Critchlow, EVP of Audience Growth at Raptive, joins Ross for a deep dive into how input metrics can transform SEO strategy—especially in an era of declining visibility and messy attribution from AI search engines. They explore how input metrics improve executive reporting, unlock budget, and build cross-functional alignment by shifting focus from vanity outcomes to controllable, operational activities. Tom shares insights from his time at Raptive, lessons from Amazon's internal frameworks, and practical tips for teams to track quality, not just quantity. If you're navigating SEO in 2025, this episode is your playbook. Plus: scorecards, dashboards, quality benchmarks, and how input metrics can shape strategic storytelling at every level of an org. Show Notes 0:08 – Why “getting SEO done” starts with business communication 1:14 – Executive buy-in and the underrated power of input metrics 2:06 – What are controllable input metrics? Lessons from Amazon 3:24 – Why output-only reporting drives blind decision-making 5:06 – Building reports that pair input + output for alignment 7:01 – Input metrics: weekly/monthly rhythm vs quarterly output 9:15 – Goal-setting tension: input vs output metrics for teams 11:24 – Why SEOs need to “make their work legible” to leadership 12:30 – Input metrics as a path to getting more SEO budget 14:20 – The missing business case for many SEO initiatives 15:33 – Raptive case study: measuring behavior change over clicks 18:02 – Building input metrics from scratch: the 9-month reality 19:51 – Amazon's evolving metrics: controllability over time 21:26 – Mapping input metrics to what actually drives success 22:33 – The danger of metric sprawl—and how to refocus 23:59 – Why some SEO work becomes “invisible” without input metrics 25:13 – Three metrics per person: a practical ceiling 26:51 – How input metrics support pipeline generation in B2B 28:35 – Communicating SEO value to non-executives via unit economics 30:06 – Stop yelling “fix it”—report what's not getting done 31:22 – Translating editorial quality into spreadsheet metrics 33:06 – Red, yellow, green ≠ strategic clarity—track actual numbers 34:08 – Attribution is broken: input metrics matter more than ever 36:43 – Benchmarking input metrics against competitors 38:03 – Don't just track AI visibility—track the work you can control 39:02 – Why input metrics aren't neutral—and why that's OK 41:01 – Planning cycles: why it takes 6 months to see input adoption 42:15 – Measuring “quality”: content scores, CSATs, and rubrics 44:25 – Why you must operationalize “quality” to get promoted 46:08 – Manual scoring systems and quality baselines 47:13 – Where to find Tom and what he's working on next Show Links Tom Critchlow on LinkedIn: https://www.linkedin.com/in/tomcritchlow Tom's blog: http://tomcritchlow.com Input Metrics for SEO article: https://newsletter.seomba.com/p/input-metrics-for-seo Raptive: https://raptive.comSubscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing

In SESSION FIVE of this new series, Wade discusses the importance of the rest--physical, mental, and spiritual. Sometimes we need to "do nothing" to get stuff done. Why does rest matter? How should we rest? Wade talks about this and more.  Since losing a lot of weight over the past year, many have asked why he has been doing so and how he has been doing it. This series will talk about that, but also hopefully focus more broadly on the relationship between faith, fitness, and fellowship in formation. We hope you enjoy the series and this episode! Show Notes: Support 1517 Podcast Network 1517 Podcasts 1517 on Youtube 1517 Podcast Network on Apple Podcasts 1517 Events Schedule 1517 Academy - Free Theological Education What's New from 1517: Celebrate 2,000 Episodes of Christian History Almanac! The Impossible Prize: A Theology of Addiction by Donavan Riley Ditching the Checklist by Mark Mattes Broken Bonds: A Novel of the Reformation, Book 1 of 2 by Amy Mantravadi More from the hosts Michael Berg @ 1517 Wade Johnston @ 1517 Let the Bird Fly! website Thanks for listening! Attributions for Music and Image used in this Episode: “The Last One” by Jahzzar is licensed under an Attribution-ShareAlike 3.0 International License. “Gib laut” by Dirk Becker is licensed under an Attribution-NonCommercial-NoDerivatives (aka Music Sharing) 3.0 International License. “Whistling Down the Road” by Silent Partner. “Not Drunk” by The Joy Drops is licensed under an Attribution 4.0 International License.

The party tracks the fey-touched wyvern back to its roost.WebsiteDiscordTwitterPathfinder Second Edition and the Kingmaker Adventure Path are published by Paizo."Take the Lead" and other featured music were composed by Kevin MacLeod and licensed under Creative Commons by: Attribution 4.0 License.All ambiances were composed by Michael Ghelfi Studios.The Zero Check are committed to providing an inclusive and respectful experience to all listeners, but we also recognize and acknowledge that we are limited by our individual frames of reference. If we misstep, please let us know. Email all feedback to feedback@zerocheckpodcast.com.Thank you for listening to The Zero Check. Send us a text

In dieser Folge sprechen wir erneut mit Andreas Streb, dem Vorstandsvorsitzenden der Volksbank Raiffeisenbank Bayern Mitte eG – einer der wenigen Genossenschaftsbanken in Deutschland, die sich aktiv mit Bitcoin beschäftigen. Wir schauen uns an, ob sich der Schritt gelohnt hat und ob weitere Banken nachziehen könnten. Außerdem diskutieren wir, warum Bitcoin von vielen Instituten nach wie vor ignoriert wird. Zum Abschluss werfen wir einen Blick auf das 3. Bitcoin Forum der Volksbank Bayern Mitte.

Why is America's Jewish community so successful? Why have Jewish diaspora communities been so successful throughout history and across many countries and cultures?

“We want to make sure that nurses, have opportunities both in our local communities as well as international communities, to engage in courageous dialog with others who may think or look different than we do and whose culture or language may also be different. The difference is what brings us together and allows us to have more of this tapestry of what we are about—ensuring that we advance health for all and that we are able to move forward together,” ONS member Ashley Leak-Bryant, PhD, RN, OCN®, professor at University of North Carolina (UNC) at Chapel Hill, told Darcy Burbage, DNP, RN, AOCN®, CBCN®, chair of the ONS 50th Anniversary Committee, during a conversation about international collaboration in oncology nursing. Burbage spoke with Leak-Bryant, ONS member Kristin Ferguson, DNP, MBA, RN, OCN®, senior director of strategic operations, bone marrow transplant, and cellular therapies at MedStar Georgetown University Hospital, and ONS member and Chief Clinical Officer Erica Fischer-Cartlidge, DNP, RN, AOCNS®, EBP-C, about their experiences working in the global oncology space and how ONS is advancing those efforts. Music Credit: “Fireflies and Stardust” by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Episode Notes  ONS Podcast™ ONS 50th anniversary series ONS Voice articles: Bridging Borders and Advancing Oncology's Global Mission Building Collaboration, Education With Oncology Nurses in Malawi Cancer Terms' Negative Associations in African Languages Can Create Communication Barriers for Patients and Clinicians Latest Global Cancer Statistics Underscore the Stark Need to Address Resource-Based Disparities ONS Members Share Resources, Experiences With Philippine Colleagues Clinical Journal of Oncology Nursing articles: Amplifying the Global Impact of Oncology Nursing How Can a Global Experience Enkindle a Passion for Oncology Nursing? Connie Henke Yarbro Oncology Nursing History Center ONS Global Initiatives Joint position statement from ISNCC, MASCC, ONS, AONS, and EONS: Cancer Nursing's Potential to Reduce the Growing Burden of Cancer Across the World Asian Oncology Nursing Society City Cancer Challenge Canadian Association of Nurses in Oncology European Oncology Nursing Society Global Power of Oncology Nursing Health Volunteers Overseas International Society of Nurses in Cancer Care Multinational Association of Supportive Care in Cancer UNC Project Malawi Union for International Cancer Control Email Ashley Leak-Bryant Email Kristin Ferguson Email Erica Fisher-Cartlidge at ONS Global Initiatives To discuss the information in this episode with other oncology nurses, visit the ONS Communities. To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode Leak-Bryant: “My first experience was when I was 21 years old. This was when I was in nursing school at UNC Greensboro. An opportunity came about where I had a chance to go to Honduras, and it was for a one-week service learning cultural immersion experience. And that really gave me my first entree into global health as well as global training. And so, as a first-generation college graduate who had never been out of North Carolina nor had ever flown, it was really an eye-opening experience that has led me now to my current role and passion for global health.” TS 3:24 Leak-Bryant: “In 2018, we had the Malawian delegation come to UNC Chapel Hill. University of North Carolina at Chapel Hill has one of the longest standing collaborations with Malawi, and we call it UNC Project Malawi, and it has been in existence for more than 30 years. … Those nurses and other allied health professionals came to UNC to our cancer center to see how we were making sure that we were engaged in best practices, then how they would be able to take that back to Malawi to make sure that they have what they need as they were opening up a new national cancer Center in Malawi.” TS 7:57 Ferguson: “I have volunteered with ONS at the Asian Pacific Breast Cancer Summit, which was in Indonesia in 2024, and then a few months ago in Singapore. And this is an exciting conference because it draws in nurses from the region, so you end up having five, six, maybe seven countries represented at these conferences, where oncology nurses are very eager to learn, meet one another. And so the teaching that we've provided there has been a combination of lectures and then roundtables where we've strategically placed nurses attending with nurses that are not at their same hospital so that they can connect and share experiences with myself and another ONS member and maybe some other local staff acting as moderators and facilitating conversations.” TS 18:04 Ferguson: “When I was in Tbilisi, Georgia, in 2019, the people there, most of them do not speak English, so they speak their native language Georgian. As I presented, I was wearing a headset, and all of the oncology nurses in the audience were wearing a headset, and I was live translated. What this means is when you're speaking, a translator is sitting in a booth close by and you can actually very quietly hear in your ear he or she quietly translating what you're saying into a language that the nurses can understand. It's actually a bit funny because when you make a joke or ask a question, expecting nods or head shakes, it takes several seconds for the translation to occur. You can get used to a 10-second delay, and you have to pause your speaking and allow actually a little bit more time in presenting if translation services are required.” TS 22:25 Fischer-Cartlidge: “I think that the professional organization role is absolutely critical in how we advance global oncology. Certainly, providing education and helping empower nurses to be more autonomous and equal partners on the care team is a big piece of that. But it's also through forming international partnerships and really elevating the collective voice of nurses in the specialty. This goes a long way in standardizing practices, promoted leadership development among oncology nurses, really across the world. We know that nurses are not seen the same country to country to country on the healthcare team. And so a big part of what we do is try to elevate the importance of what nurses bring to cancer care.” TS 36:14 Fischer-Cartlidge: “I have so many hopes. I hope more opportunities come up for us to raise awareness of this essential role and how we bring a greater spotlight to what nurses are doing across the world for patient care. I hope to see us have more collective global position statements in this space. I hope to see that we have more unified projects across nursing organizations across the world, where we then really can bring our resources and our members together to do great work more effectively and more efficiently. And I think the beginnings of that are happening right up to this point.” TS 41:17  

Ema Sasic and Kevin Schwaller love dinosaurs. More importantly, they love Jonathan Bailey. Kevin also goes on his final “Love Island USA” rant of the season.Disclaimer:Copyright notice:(Intro/outro) She's The Greatest Dancer by Ryan Andersen is licensed under a Attribution-NonCommercial License. https://freemusicarchive.org/music/Ryan_Andersen/MORE/Shes_The_Greatest_Dancer?fbclid=IwAR1TDCO9eT6TxmDrTaJr9HRQVk2gUu00cNXeG8oik3avXVEhbSGqsqUfLkoCopyright notice:(Break) Extremely Tik-tok compatible for slow videos by Lundstroem is licensed under a Attribution 4.0 International License. https://freemusicarchive.org/music/lundstroem/the-happiest-songs/extremely-tik-tok-compatible-for-slow-videos/

Harmony Anderson didn't wait 90 days to make an impact at Superhuman — she launched a major campaign in her first five weeks. Harmony Anderson, Head of Marketing and Growth Product at Superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, especially in high-growth startups. We dig into what it really takes to scale from $20M to $200M ARR, how to enter the enterprise market without abandoning your early adopters, and why traditional attribution models are falling behind in the age of AI and influencers. If you're navigating go-to-market pivots, building modern marketing infrastructure, or just trying to avoid another forgettable brand campaign — this episode is packed with insights. And congratulations to the Superhuman team for being acquired by Grammarly! Key Moments: 00:00 Harmony Anderson on Moving Upmarket and Scaling 01:35 Welcome to Marketing Trends 02:05 Harmony Anderson's Career Journey 08:33 Fast-Paced Marketing Strategies 13:20 Navigating the Dark Funnel 15:59 Balancing Brand and Attribution 16:47 The Role of Influencers in Modern Marketing 19:27 Positioning in the AI Market 24:41 Moving Up Market: Challenges and Strategies 35:06 Vision Setting and Company Evolution 36:11 Superhuman's Ambitious Roadmap 37:02 Unified Productivity and AI Integration 44:18 Scaling Operations for Rapid Growth 48:09 Innovative Tools and Harmony's Tech Stack 51:13 AI in Content Creation and Marketing 56:02 The Resurgence of Webinars 01:02:14 Superhuman for Startups Program Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Find Merch here: https://theirrelevant.org/store Join The El Pochcast Discord here: https://discord.gg/AS8RuMHsxJ Bluesky: @elpochcast.pocho.online Instagram: @elpochcast Email : elpochcast@ gmail.com Text: www.pocho.online El Pochcast is a part of The Irrelevant Podcast Network rapture.mp3 by Vincent Augustus is licensed under a Attribution 4.0 International License. https://creativecommons.org/licenses/by/4.0/ Support El Pochcast by contributing to their tip jar: https://tips.pinecast.com/jar/el-pochcast

Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.

Apologies for such a long wait between episodes! On this episode the Mares talk with the legendary Chris Flint! Chris joins us to talk about a ton of hobby history, her art and artistic journey and how she sees the hobby now through the first gen lens. It's a great interview! Enjoy!

Ep 184: The party has stepped through another portal into an uncertain situation. It's anybody's guess as to what lies on the other side; what will the heroes find, and how will they deal with it? Listen now to find out! ----- Our spot for Battlebards uses music from Battlebards! We hope you like our use of: Capital City - Middlegate - Score Music by Shams Ahsan We're glad you're sharing our story; we really appreciate your support and hope you enjoy what we've created together. We're having fun sharing our adventure with you each week, and we'll only get better with time! If you like what you hear, please take the time to leave us a review on iTunes, since that bumps us up in the ratings and lets others join in the fun. For quick updates on a more real-time basis, follow us on Twitter (@stackodice) and on Instagram (@stackodice), where we'd love to hear from you. Or if you want to share a question or idea with us, drop us a line at stack.o.dice@gmail.com. Also, if you aren't on our Discord server yet, you should be! Check it out here: https://discord.com/invite/sUUJp78r3E Finally, we now have a Ko-fi page! If you wish to support our show with a little money, you can do that today. Please know that we'll use anything you contribute to improve the show. ----- We used some Creative Commons sound effects and music in this show. For the sake of attribution, we list them here. The following were taken from freesound.org, a fantastic resource for completely free sound effects. Sound effects that fall under the Attribution license: 20170618_dripping.cave.wav is a copyright of dobroide Sound effects that fall under the Attribution Noncommercial license: Drill Spin Very Low and Slow is a copyright of Ev-Dawg We also used some excellent Battlebards sound effects. If you like what you hear, check them out at battlebards.com. If you sign up for a Prime account, be sure to use our special code, stack, and you'll get a 20% discount on your subscription. Here are the sound effects we used in this episode: Ancient Chamber - Pool of Shattered Pasts - Score Music, by Daniel Herrera Evocation Spell - Light of the Nephilim, by Ravi Nidamarthy Doors and Portals - Barred Door Opening, by Franco Cugusi And now, on with the show-- we're excited to tell a story with you.

You know the book. You know the movie. But do you know the Broadway musical that lasted just three days? In the mid-1960s, producer David Merrick (the notorious "Abominable Showman") had a glittering vision: transform Truman Capote's beloved Breakfast at Tiffany's into a Broadway musical. He assembled a dream team: beloved TV star Mary Tyler Moore as Holly Golightly, heartthrob Richard Chamberlain, and legendary director Abe Burrows. What could go wrong? Almost everything. In this episode, we unravel the chaotic, star-studded saga of Breakfast at Tiffany's. From disastrous out-of-town tryouts and frantic rewrites to a rough stint on the road before trying to make it to Broadway, this is the story of a glamorous failure that became one of the most infamous flops in theater history. Discover how a show with every ingredient for success spiraled into a legendary disaster that nearly derailed the careers of its leading stars. --- Theme music created by Blake Stadnik. Click ⁠⁠⁠here⁠⁠⁠ for a transcript and list of all resources used. Produced by Patrick Oliver Jones and WINMI Media with Dan Delgado as co-producer. One of the pieces of background music in this episode is "Mom n' Pa" by Beat Mekanik and is used under a Attribution 4.0 International License. Learn more about your ad choices. Visit megaphone.fm/adchoices

After being run over by a traction engine, Mr Tilly – now a spirit – elects to keep his appointment at a séance with the famed medium Mrs Cumberbatch. This original recording is an audio presentation by Jasper L'Estrange for EnCrypted Horror.“MR. TILLY'S SEANCE” by E.F. Benson (1922).

“The five-year relative survival rate for localized, or cancer that is confined to the colon or the rectum, is 91% for colon cancer and 90% for rectal cancer. Distant, metastasized to other organs—the five-year survival rate is 13% for colon and 18% for rectal cancer. So that really shows you the huge difference in screening and where screening can come in and make better outcomes,” ONS member Kris Mathey, DNP, APRN-CNP, AOCNP®, gastrointestinal medical oncology nurse practitioner at The James Cancer Hospital of The Ohio State University Wexner Medical Center, told Jaime Weimer, MSN, RN, AGCNS-BS, AOCNS®, manager of oncology nursing practice at ONS, during a conversation about colorectal cancer screening. Music Credit: “Fireflies and Stardust” by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Earn 0.75 contact hours of nursing continuing professional development (NCPD) by listening to the full recording and completing an evaluation at courses.ons.org by July 4, 2026. The planners and faculty for this episode have no relevant financial relationships with ineligible companies to disclose. ONS is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. Learning outcome: Leaners will report an increase in knowledge related to colorectal screening, early detection, and disparities. Episode Notes Complete this evaluation for free NCPD. ONS Podcast™ episode: Episode 153: Metastatic Colorectal Cancer Has More Treatment Options Than Ever Before ONS Voice articles: AI-Assisted Colonoscopy Can Detect Small Colon Polyps As Colorectal Cancer Incidence Increases in Younger Patients, USPSTF Issues New Screening Guidelines. Here's How Nurses Can Encourage Uptake Colorectal Cancer Prevention, Screening, Treatment, and Survivorship Recommendations Text Messaging Reduces Disparities in Colorectal Cancer Screening USPSTF Recommends Colorectal Cancer Screening Should Begin at 45 Clinical Journal of Oncology Nursing articles: Colorectal Cancer in Young Adults: Considerations for Oncology Nurses Colorectal Cancer Screening: A Quality Improvement Initiative Using a Bilingual Patient Navigator, Mobile Technology, and Fecal Immunochemical Testing to Engage Hispanic Adults Oncology Nursing Forum article: Disparities in Cancer Screening in Sexual and Gender Minority Populations: A Secondary Analysis of Behavioral Risk Factor Surveillance System Data ONS Course: Prevention, Detection, and the Science of Cancer—Oncology RN ONS Biomarker Database ONS Colorectal Cancer Learning Library American Cancer Society colorectal cancer resources Colorectal Cancer Alliance To discuss the information in this episode with other oncology nurses, visit the ONS Communities. To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode “Interestingly, recent studies suggest that starting screening even earlier than 45, such as age 40, could significantly reduce mortality and incidence rates, especially as colorectal cancer is rising among younger adults.” TS 2:42 “[Artificial intelligence]-enhanced screening tools are also being developed to improve sensitivity, reduce turnaround time, and enable real-time monitoring of disease progression. These innovations aim to make screening more accessible and accurate, especially in our underserved populations. So there's a huge impact on early detection.” TS 4:07 “Those with multiple chronic conditions or limited mobility may be less likely to complete screening, and those results may be harder to interpret. I mentioned a little bit earlier about our underserved or minority populations. Those barriers such as limited health literacy, lack of insurance, and cultural stigma can reduce screening uptake and ultimately follow-through.” TS 12:25 “Patient navigation programs—this is where we have trained navigators to help patients schedule appointments, understand procedures, and ultimately overcome some of these logistical hurdles. These have actually been shown to significantly boost screening rates. Also, those mailed stool-based-test kits—sending those kits directly to a patient home, especially with a personalized letter from a provider to add that extra little touch, has proven effective in increasing participation.” TS 21:29 “Our screening can detect cancer before symptoms appear and even identify precancerous polyps, which can be removed to prevent cancer altogether. Studies actually show that regular screening can reduce colorectal cancer mortality by up to 35% and the incidence of advanced-stage disease by nearly 30%. Just another reason why screening really does matter.” TS 25:53 “Evaluating our implicit bias, especially in something as critical as colorectal cancer, requires both introspection and instructional supports. One way of doing this is by auditing your practice patterns, really looking at reviewing your own screening recommendations and follow-up rates across different patient demographics. So are there certain groups that are less likely to be offered a colonoscopy? I think some of us may have an implicit bias—you see a patient; you're like, ‘There's no way they're going to agree to that, so I'm just not going to offer it.' Where we don't offer it, they don't have that opportunity to decline that. That can lead to further delay. And those patterns can reveal a bias in action.” TS 28:18

Wekka's Gold ep.783 Wekka has gone to claim the cavern's gold. Liaro must find her before it is too late. Too late for what? G. W. Thomas is all about monsters. He writes Science Fiction, Fantasy & Horror but thinks of himself as "a Monster writer". Lately he has been doing his monster thing with Sword & Sorcery and Occult Detectives, both subgenres that pit individuals against monsters. You can learn more about him at his blog, Dark Worlds Quarterly at www.gwthomas.org.   ---- Listen Elsewhere ---- YouTube:  https://www.youtube.com/c/TallTaleTV Website: http://www.TallTaleTV.com   ---- Story Submission ---- Got a short story you'd like to submit? Submission guidelines can be found at http://www.TallTaleTV.com   ---- About Tall Tale TV ---- Hi there! My name is Chris Herron and I'm an audiobook narrator. In 2015, I suffered from poor Type 1 diabetes control which lead me to become legally blind for almost a year. The doctors didn't give me much hope, predicting an 80% chance that I would never see again. But I refused to give up and changed my lifestyle drastically. Through sheer willpower (and an amazing eye surgeon) I beat the odds and regained my vision. During that difficult time, I couldn't read or write, which was devastating as they had always been a source of comfort for me since childhood. However, my wife took me to the local library where she read out the titles of audiobooks to me. I selected some of my favorite books, such as the Disc World series, Name of the Wind, Harry Potter, and more, and the audiobooks brought these stories to life in a way I had never experienced before. They helped me through the darkest period of my life and I fell in love with audiobooks. Once I regained my vision, I decided to pursue a career as an audiobook narrator instead of a writer. That's why I created Tall Tale TV, to support aspiring authors in the writing communities that I had grown to love before my ordeal. My goal was to help them promote their work by providing a promotional audio short story that showcases their writing skills to readers. They say the strongest form of advertising is word of mouth, so I offer a platform for readers to share these videos and help spread the word about these talented writers. Please consider sharing these stories with your friends and family to support these amazing authors. Thank you!   ---- legal ---- All stories on Tall Tale TV have been submitted in accordance with the terms of service provided on http://www.talltaletv.com or obtained with permission by the author. All images used on Tall Tale TV are either original or Royalty and Attribution free. Most stock images used are provided by http://www.pixabay.com , https://www.canstockphoto.com/ or created using AI. Image attribution will be declared only when required by the copyright owner. Common Affiliates are: Amazon, Smashwords  

Send us a textShownotes can be found at https://www.profitwithlaw.com/488.What happens when growing your law firm is no longer just about making more money?In this episode of the Profit with Law Podcast, host Moshe Amsel speaks with business leader Josh Nelson, who shares the powerful mindset and strategy shifts that helped him break through to the next stage of growth. While the story is his, the lessons are universal for law firm owners looking to build something sustainable, profitable, and meaningful.Through hard-earned insights, Josh reveals how redefining his motivation—from chasing income to creating impact—unlocked clarity in leadership, hiring, and client acquisition. You'll hear how being honest about your own strengths and weaknesses, and those of your business model, can open the door to real progress.Chapters:[00:00] How Josh Nelson grew an elder law firm from zero to 7,000+ families served[03:44] Feeling purposeful: Josh's unlikely journey to elder law (with his mother!)[09:20] How to start the firm's team: From solo hustle to 36+ employees[11:33] Knowing who to hire and when (staff motivation secrets)[13:31] Variable Comp- why it works and how to implement it properly[16:52] Everything to know about getting to the next stage of growth in your law firm[19:12] What is EOS?[23:39] Should I focus on getting more clients? (Client acquisition done smart)[30:06] Attribution tracking- the best time to focus on this is ASAP[33:18] Scaling without digital marketing[35:37] Client engagement on autopilot: Events, outreach, and keeping your firm top of mind[43:51] Systemizing, incentivizing your team, and how to connect with Josh NelsonResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereClockwork: Design Your Business to Run Itself by Mike MichalowiczGet Scalable: The Operating System Your Business Needs To Run and Scale Without You by Ryan DeissGiftology by John RuhlinConnect with Josh Nelson: LinkedIn | WebsiteNelson Elder Care LawJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn -

What is Decoration Day? Did the South celebrate the 4th of July? As it turns out, the history of the 4th of July is not that straightforward. For example, it took about a century for the recognition of our Independence Day as a federal holiday. And for some 80 years after the Civil war, some parts of the South, including Vicksburg, did not celebrate the 4th of July. It took WWII to create a new sense of nationalism, including the national celebration of the 4th of July.  To better understand the history of our Independence Day, I spoke with Dr. Thomas Balcerski, a professor of history at Eastern Connecticut StateUniversity. For the academic year of 2022-2023, Dr. Balcerski was the Ray Allen Billington Visiting Professor in U.S. History at Occidental College and a Long-Term Fellow at the Huntington Library. Dr. Balcerski has taught courses on early American history, U.S. Presidents and First Ladies, and the history of the Democratic Party, from Thomas Jefferson toJoe Biden. To learn more about Dr. Balcerski, you can visit his academic home page at ⁠⁠⁠Eastern CT⁠⁠. By the way, be sure to listen to my conversation in S3E1 with Prof. Joel Richard Paul, he told me something very interesting about the 4th of July - that the reason we celebrate 4th of July is because Thomas Jefferson made it a national holiday, in a self-serving way, to elevate the Declaration of Independence. He added that it was Chief Justice Marshall, President Jefferson's chief detractor and also first cousin, who elevated the Constitution over the Declaration of Independence... But the 4th of July's celebration continued and grow in prominence in our culture. This fascinating episode is available here: ⁠⁠https://bit.ly/HbN-S3E1⁠⁠I hope you enjoy these episodes. AdelHost of the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠History Behind News⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SUPPORT⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here⁠ and join⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ our other supporters in the news peeler community. Thank you.

Managing a six-figure budget for Google Ads can be a game changer for your marketing strategy. In this episode with Google Ads expert Issy Johnson, we dive into effective strategies for maximizing your investment, focusing on the importance of creative, campaign diversity, and a test-and-learn mindset. We also discuss how to properly manage scaling budgets. Whether you're currently navigating a hefty budget or just curious about what it entails, we'll share valuable insights that can help you optimise your Google Ads performance.One of the standout themes in our conversation is the need for a more granular approach when scaling budgets. Instead of merely increasing existing campaigns, it's important to explore new campaign types and strategies, like Performance Max, which allows advertisers to diversify their approach and maximize their return on investment. Issy emphasizes that as budgets grow, so does the complexity of managing those campaigns, demanding a constant test-and-learn mindset to ensure that every dollar is effectively spent.Another key aspect we discuss is the importance of creative in Google Ads. With larger budgets, the need for diverse and compelling ad creatives becomes even more pronounced. Issy explains how creative testing and optimization should be a continuous process, leveraging AI tools to generate new ideas and keep the content fresh.We also touch on the significance of proper attribution and conversion tracking, especially when substantial funds are involved. Issy advocates for a robust understanding of how different marketing channels interact, suggesting that marketers look beyond Google Ads for comprehensive performance insights. This episode is packed with actionable insights, making it a must-listen for anyone looking to optimize their Google Ads strategy, particularly when working with six-figure budgets.Takeaways:When managing six-figure Google Ads budgets, having a diverse range of campaigns is vital for success. It's essential to continuously test and reflect on ad performance every two weeks to optimize strategies effectively. Attribution becomes increasingly important with larger budgets; consider using Marketing Mix Modeling for comprehensive insights. Scaling budgets requires a strategic approach; simply increasing spend without a plan often leads to poor campaign performance.Find the notes here: https://keepopt.com/263Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor