Podcasts about Attribution

In this episode, Kate Hall shares her journey from art student to celebrated wildlife artist and bird hunter. We explore her creative process, her experiences with bird dogs, and tips for aspiring hunters and artists alike.You can find more of Kate's work, or commission a piece yourself at her website: https://katehallart.webnode.page/This episode is brought to you by Ugly Dog Hunting Co. Shop now at UglyDogHunting.comMusic used under Creative Commons -Two Step Daisy Duke by Mr. Smith is licensed under an Attribution 4.0 International License. 

With one of the fishermen afflicted by a strange infection, the party travels to Crescent Moon Island, where a Triton shaman is said to reside.Follow us on Instagram @radioddpod Podcast Artwork:DrawForthArts: https://www.etsy.com/shop/drawforthartsMusic (Freemusicarchive.org):Broken-suspense-master by John Bartmann (CC0 1.0 Deed: cc0 1.0 Universal: https://creativecommons.org/publicdomain/zero/1.0/) Encedulas by Jahzzar (CC BY-SA 3.0: Attribution-ShareAlike 3.0 Unported: https://creativecommons.org/licenses/by-sa/3.0/)Eyewitness by Jahzzar (CC BY-SA 4.0: Attribution-ShareAlike 4.0 International: https://creativecommons.org/licenses/by-sa/4.0/) Jazzy Detective by John Bartmann (CC0 1.0: CC01.0 Universal: https://creativecommons.org/publicdomain/zero/1.0/)Landscape #4 by Jahzzar (CC BY-SA 4.0: Attribution-ShareAlike 4.0 International: https://creativecommons.org/licenses/by-sa/4.0/) Reunion by Ketsa (CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives 4.0 International: https://creativecommons.org/licenses/by-nc-nd/4.0/) Scars by Jahzzar (CC BY-SA 4.0: Attribution-ShareAlike 4.0 International: https://creativecommons.org/licenses/by-sa/4.0/)Scary Secrets by Universfield (CC BY-SA 4.0: Attribution-ShareAlike 4.0 International: https://creativecommons.org/licenses/by-sa/4.0/)Vibe Ace by Kevin MacLeod (Attribution 3.0 Unported: https://creativecommons.org/licenses/by/3.0/) Music (Ivanduch.com):Old Creek CoveMusic: Www.Purple-Planet.comSpy StorySound Effects (Freesound.org):Ambience outside a series of restaurants by 14017sound (CC BY-NC 3.0: Attribution NonCommercial 3.0 Unported: https://creativecommons.org/licenses/by-nc/3.0/) FM Radio Tuning Sweep by davidbain (CC0 1.0: CC0 1.0 Universal: https://creativecommons.org/publicdomain/zero/1.0/)guitarampnoise by ipears1 (CC0 1.0: CC01.0 Universal: https://creativecommons.org/publicdomain/zero/1.0/)Large, Low Rumble by duckduckpony (CC BY 4.0: Attribution 4.0 International: https://creativecommons.org/licenses/by/4.0/) Ocean-WavesLapping by rj13 (CC0 1.0: CC0 1.0 Universal: https://creativecommons.org/publicdomain/zero/1.0/)Winter swamp nature atmo sound effect by Garuda1982 (CC BY 4.0: Attribution 4.0 International: https://creativecommons.org/licenses/by/4.0/)

Hey Popcorn Pals! This week we're joined by a Pal who we're super obsessed with...Lissa Rubin! Have you seen Obsession? Who do you think is the real villain? What would you wish for with a One Wish Willow? We wanna know! See you at the movies! –––––––––––––––––– You can follow Popcorn Pals on Instagram, Tiktok, and Letterboxd @PopcornPalsPod. Email us with your thoughts, opinions, and questions at PopcornPalsPod@gmail.com. Popcorn Pals is produced by Clara Madenwald, our social media is run by Katelyn Bordini, and our artwork was made by Angela Rodgers. The intro for Popcorn Pals uses graphics from You Want Pizzazz ?!? and sounds from Freesound.org: “COMCam_8mm Movie Projector (Rus’) 01_KVV AUDIO_Free” by KVV Audio (https://freesound.org/s/830217/) licensed under Attribution 4.0. “Film Countdown” by qubdodup (https://freesound.org/s/182110/) licensed under Creative Commons 0. “Lofi Piano + Drum Loop” by Doomsdaybear (https://freesound.org/s/720123/) licensed under Attribution 4.0.

Find Merch here: https://theirrelevant.org/store Join The El Pochcast Discord here: https://discord.gg/AS8RuMHsxJ Bluesky: @elpochcast.pocho.online Instagram: @elpochcast Email : elpochcast@ gmail.com Text: www.pocho.online El Pochcast is a part of The Irrelevant Podcast Network rapture.mp3 by Vincent Augustus is licensed under a Attribution 4.0 International License. https://creativecommons.org/licenses/by/4.0/ Support El Pochcast by contributing to their tip jar: https://tips.pinecast.com/jar/el-pochcast

Marketing attribution is getting messier as AI changes how buyers discover, research, and evaluate brands. Emily Popson, SVP of Marketing at CallRail, explains how marketing leaders can connect their strategy to revenue even when traditional first-touch and last-touch attribution no longer tell the whole story. Lori Jones and Emily explore a hybrid approach to marketing attribution that combines software-based data with self-reported attribution, conversational intelligence, AI, and customer signals. The goal is not to find one perfect attribution tool. It is to build a clearer picture of the buying journey and show how the overall marketing strategy influences customers and revenue.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==01:30 Emily Popson's path from law school plans to marketing03:32 Why attribution is changing, not dying06:54 Moving beyond first-touch and last-touch attribution08:11 Combining self-reported and software-based attribution10:37 Using AI to uncover hidden customer signals12:43 Why customer belief matters in the marketing funnel13:07 How CallRail used AI and direct mail to build belief16:16 Using Clay and Pendo in a modern marketing tech stack18:16 The marketing metrics that still matter most20:42 Why marketers need a voice in lead handling22:14 Using conversational AI across marketing and sales24:56 How marketers should approach measurement in 202725:28 The case for "hybrid plus plus plus attribution"27:27 Creating an AI-multiplied marketing team29:21 Building credibility and reducing buyer uncertainty==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.

3:49:51 – Magic Kingdom – 5/15/26 (0:00-59:49), Animal Kingdom – 5/16/26 (59:49-1:37:04), Magic Kingdom 5/17/26 (1:37:04-3:49:51). Part 2 of 4. Recorded 5/15/26 through 5/17/26 on my iPhone 13. M8D007. License for this track: Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License (creativecommons.org/licenses/by-nc-nd/3.0/). Attribution: by Shambles Constant, Falling Cow Productions – more info at onsug.comReleased August 2026 on […]

Renovation ep. 839 Roger Ley  was born and educated mainly in London, but spent some of his formative years in Saudi Arabia. He worked as an engineer in the oilfields of North Africa and in the North Sea before starting a career in higher education teaching computer-aided engineering. His stories have been published on a multiplicity of websites and broadcast on BBC Radio. He lives in Suffolk (UK). Visit his website at rogerley.co.uk More TTTV Stories by Roger Ley: https://talltaletv.com/tag/roger-ley/ His Amazon author page is at https://www.amazon.com/stores/Roger-Ley/author/B01KOVZFHM Ancient and Modern: https://talltaletv.com/ancient-and-modern/   ---- Listen Elsewhere ---- YouTube:  https://www.youtube.com/c/TallTaleTV Website: http://www.TallTaleTV.com   ---- Story Submission ---- Got a short story you'd like to submit? Submission guidelines can be found at http://www.TallTaleTV.com   ---- About Tall Tale TV ---- Hi there! My name is Chris Herron and I'm an audiobook narrator. In 2015, I suffered from poor Type 1 diabetes control which lead me to become legally blind for almost a year. The doctors didn't give me much hope, predicting an 80% chance that I would never see again. But I refused to give up and changed my lifestyle drastically. Through sheer willpower (and an amazing eye surgeon) I beat the odds and regained my vision. During that difficult time, I couldn't read or write, which was devastating as they had always been a source of comfort for me since childhood. However, my wife took me to the local library where she read out the titles of audiobooks to me. I selected some of my favorite books, such as the Disc World series, Name of the Wind, Harry Potter, and more, and the audiobooks brought these stories to life in a way I had never experienced before. They helped me through the darkest period of my life and I fell in love with audiobooks. Once I regained my vision, I decided to pursue a career as an audiobook narrator instead of a writer. That's why I created Tall Tale TV, to support aspiring authors in the writing communities that I had grown to love before my ordeal. My goal was to help them promote their work by providing a promotional audio short story that showcases their writing skills to readers. They say the strongest form of advertising is word of mouth, so I offer a platform for readers to share these videos and help spread the word about these talented writers. Please consider sharing these stories with your friends and family to support these amazing authors. Thank you!   ---- legal ---- All stories on Tall Tale TV have been submitted in accordance with the terms of service provided on http://www.talltaletv.com or obtained with permission by the author. All images used on Tall Tale TV are either original or Royalty and Attribution free. Most stock images used are provided by http://www.pixabay.com , https://www.canstockphoto.com/ or created using AI. Image attribution will be declared only when required by the copyright owner. Common Affiliates are: Amazon, Smashwords  

Sponsored by ASofronas Marketing Services Watch this episode on YouTube! I sat down with Barbara Galiza, co-founder of Propel, to unpack why marketing attribution is broken, and what to do about it. We dig into why MMM has a monopoly on budget decisions, why direct mail keeps getting undervalued, and how out-of-box attribution tools miss the context that actually drives business outcomes. Along the way: a matchback brain teaser involving apartment numbers, why attribution is really just politics, how Apple's ATT changes destroyed mobile measurement, and whether we should flip the data ecosystem so consumers hold the power. If you've ever fought to prove a channel's worth, this one's for you. 

In this episode, I dig into a potentially dangerous shift in U.S. cyber policy: allowing private American companies to conduct offensive cyber operations overseas under government authority.I get why the idea is attractive. Ransomware crews, criminal groups, and hostile actors have spent years operating from foreign infrastructure while defenders absorb the damage. At some point, people naturally start asking: why not hit back?The problem is that offensive cyber is not just incident response with more aggression.Attribution is messy. Infrastructure gets reused. Criminal groups overlap with intelligence services. Nation-states deliberately create ambiguity. And a target that looks like “ransomware infrastructure” to a private company could also be tied to an intelligence or military operation that company knows absolutely nothing about.That is where this gets dangerous.Because once an American company acts under U.S. authority, the target may not see a private cybersecurity firm. They may simply see the United States attacking them.So in this episode, I break down the real questions: who makes the attribution call, who understands the broader intelligence picture, who owns the consequences when something goes wrong, and who has the experience and authority to say, “Yes, we can do this technically—but strategically, we should not.”I'm not arguing that we should sit back and let adversaries hammer us.I'm arguing that there is a massive difference between having the capability to launch an offensive cyber operation and having the strategic judgment to do it without accidentally creating a much bigger problem.That distinction matters. A lot.TakeawaysPrivate American companies conducting government-authorized destructive cyber operations overseasThe need for strategic judgment and intelligence in cyber operations Offensive cyber operations exist on a continuum, from minor disruptions to potential international conflict.Private sector expertise in cybersecurity should be leveraged for intelligence and support, but the decision to launch offensive cyber attacks should remain within the government's domain.Chapters00:00 The Consequences of Private Cyber Operations03:38 The Dangerous Policy Idea07:46 The Memorandum and Its Implications10:34 The Most Dangerous Assumption13:49 The Petrov Problem and Strategic Context21:23 The Role of Human Latency in Cyber Operations24:07 The Geopolitical Implications of Private Sector Operations26:04 The Spectrum of Offensive Cyber Operations28:46 Geopolitical Implications and Attribution Challenges36:21 Legal and Ethical Considerations43:02 The Role of Private Sector and Government Collaboration46:18 Strategic Judgment and Human Oversight

Joe talks with Andrew Bud, founder of iProov, about how an engineer's career across mobile communications, payments, and identity led to one of the early liveness technologies for secure remote authentication. The conversation ranges from entrepreneurship and resilience to deepfakes, digital identity wallets, and why proving a real human is present is becoming central to cybersecurity.00:00 The Importance of Family and Presence03:44 Andrew Bud's Journey in Technology09:40 The Entrepreneurial Mindset and Necessity15:28 Conviction vs. Delusion in Entrepreneurship23:11 Innovating Trust: The Birth of iProve27:55 Discovering the Core Problem29:17 The Rise of Authentication Technology30:26 Deepfakes and the Evolution of Threats35:19 The Challenge of Deepfake Detection38:56 Attribution and Accountability in the Digital Age44:51 Identity as a Defense Mechanism49:22 Cybersecurity and National DefenseAffiliates➡️ OffGrid Faraday Bags: https://offgrid.co/?ref=gabzvajh➡️ OffGrid Coupon Code: JOE➡️ Unplugged Phone: https://unplugged.com/Unplugged's UP Phone - The performance you expect, with the privacy you deserve. Meet the alternative. Use Code UNFILTERED at checkout*See terms and conditions at affiliated webpages. Offers are subject to change. These are affiliated/paid promotions.Tesla Referral Code: https://ts.la/joseph675128Follow the Podcast on Social Media!Instagram: https://www.instagram.com/secunfpodcast/Twitter: https://twitter.com/SecUnfPodcast

In this third Kids Learning Lab bonus episode, we'll learn why lightning happens and how electrical charges inside storm clouds create giant flashes of light. Bonus episodes come every 2 days and have a random fun fact to learn about.Attribution:https://go.kidslearninglab.com/attributions/why-does-lightning-happen

Pakistan helped the United States contain Soviet power and wage war in Afghanistan. Yet Pakistanis believe America abandoned them once it was no longer useful.Dr. Sidra Khan calls the relationship “instrumental.” She explains how rivalry with India shapes Pakistan's foreign policy… why China offers an alternative to American power… and how decades of war left Pakistanis feeling betrayed and used.In 2026, Pakistan emerged as a mediator between Iran and the United States.Can a relationship built on strategic necessity ever become one built on trust?

"If you are considering board service, I would say take the leap. Start with your local chapter. It will give you some valuable skills that will help prepare you when you are applying for your national level. And I always say, if you want to do it, just do it because what's the worst that can happen? They can say no, but that doesn't mean that you will never serve on a board. I always tell people delayed is not denied," Cassandra Green, DNP, RN, OCN®, ONS member and past president of the Oncology Nursing Certification Corporation (ONCC) Board of Directors, told Evelyn Wempe, DNP, MBA, APRN, ACNP-BC, AOCNP®, CRN, NEA-BC, chair of the ONS Leadership Succession Committee (formerly known as the Leadership Development Committee), during a conversation about service on a board of directors. Wempe spoke with Green and ONS members Kristin Ferguson, DNP, MBA, RN, OCN®, CGNC, former treasurer and director-at-large on the ONS Board of Directors, and Yanka Campbell, DNP, RN, CPHQ, AGPCNP-BC, CNE, member of the Oncology Nursing Foundation (ONF) Board of Directors, about their experiences with board service. Music Credit: "Fireflies and Stardust" by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Earn 0.5 contact hours of nursing continuing professional development (NCPD) by listening to the full recording and completing an evaluation at courses.ons.org by August 28, 2027. The planners and faculty for this episode have no relevant financial relationships with ineligible companies to disclose. ONS is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. Learning outcome: Learners will report an increase in knowledge related to serving on a board of directors for a professional organization. Episode Notes Complete this evaluation for free NCPD. ONS Podcast™ episodes: Meet the ONS Board of Directors series Episode 342: What It's Like to Serve on the Leadership Development Committee ONS Voice articles: Could Today Be the Start of Your ONS Leadership Journey? Nursing Leadership Unlocked Leading With Purpose Creates a Vision for the Future of Oncology Nursing ONS courses: A Guide to Chapter Leadership: Chapter President Training Board Leadership: Nurses in Governance Clinical Journal of Oncology Nursing article: Rearview Mirror Leadership: Looking Backward to Move Forward ONS Board Self-Assessment ONS Leadership ONCC Board of Directors ONF Leadership Your Roadmap to Future Service on the ONS Board of Directors ONS Leadership Learning Library To discuss the information in this episode with other oncology nurses, visit the ONS Communities. To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode Campbell: "Joining a board was a natural next step for me to maintain my connection to bedside nursing that I've loved for so many years, and to find a way to give back to advanced practice nurses as well in this role. The Oncology Nursing Society and Foundation were especially meaningful for me because I knew firsthand the importance of having scholarship, research, funding, and leadership development programs that can really change the trajectory of a nurse's career. I realized I wanted to help shape the opportunities that were available to me for future nurses, and I just did not want to continue to do that through one-on-one mentorships, which I have done extensively throughout my career, but find a way to help more broadly toward guiding organizational mission and strategic objectives." TS 7:20 Green: "Everyone was so welcoming on the board. Everyone was so friendly. One of the first things I remember our executive director Tony Ellis telling me is, 'Most of our new board members are really quiet and reserved at our first meeting. They just kind of keep things to themselves. They don't ask a lot of questions.' I don't know if they were prepared for me because I came in with guns a-blazing, and I had lots of questions. I was not quiet. I was very involved and very vocal. I still am, but that was one of the best experiences ever. Before that, I had never really been in a board setting other than my local chapter, and even then, I was just starting to be in that setting because I was the president of my local chapter and on the [ONCC] Board of Directors at the same time." TS 10:29 Ferguson: "A nonclinical mentor I would absolutely identify would be Alec Stone, who used to be the ONS director of public affairs. … He helped me to learn a lot about health policy and advocacy and the impact a nurse's voice can have. Learning how to speak about my experiences in health care in public by doing programs like the Nurses in Washington Internship … or ONS's Capitol Hill Days ended up giving me a lot more confidence that I didn't know I would have in expressing my point of view and being very open and collegial and expressing my opinions. … This really lent itself well to my future board experience because, as Cassandra mentioned, board members have to speak their mind and speak up at the meetings." TS 12:11 Campbell: "One of the most unexpected benefits was when I reached out to my executive leadership team at the Kimmel Cancer Center at Johns Hopkins and said, 'I'm being considered to serve on the ONF Board. This is going to require me taking time away from work to attend meetings, to attend some in-person meetings. And then it would be really wonderful at the institution if I'm able to also financially impact the nurses who need to benefit from what I've benefited from in my career.' Usually when you have those conversations, you are expecting to present a deck of PowerPoint slides to make your case, but the answer from my leadership team in participating in ONF and supporting the Board was an immediate yes. It was 'Yes, when can you start? Yes, what can we do to support you?' And really making sure that I had dedicated time to be fully present." TS 14:15 Ferguson: "There are many skills and experiences that can lend themselves to being a strong board member. … The ability to speak your mind clearly and express your thoughts, which really boils down to strong communication skills. We are lucky in our careers. We all have worked as nurses in different settings and health care, and nurses are naturally skilled and good at communication. We learn strategies like SBAR—situation, background assessment, recommendation. Nurses every day are communicating in their places of work, oftentimes with patients who are sick and need education, or perhaps with new nurses they're teaching or mentoring. And they are communicating with non-nurses, as well, and nonpatients, so clinical roles and nonclinical roles. So nurses already have a good understanding of best practices when it comes to communication, and this can lend itself well to any board position." TS 21:04 Green: "When you [come into a] leadership role, I think that's when we learn most about ourselves and what we expect. And be the leader type of leader that you want to be and the type of leader that you would like to work with so that you can make your experience valuable and pleasurable." TS 28:57

In this second Kids Learning Lab bonus episode, we'll learn why the ocean is salty and how salt from rocks ends up in the sea. Bonus episodes come every 2 days and have a random fun fact to learn about.Attribution: https://go.kidslearninglab.com/attribution/why-is-the-ocean-salty

Hosts Ema Sasic and Kevin Schwaller are coming to you live from a scary summer camp where there are so many killers! They start off with Jane Schoenbrun's '80s slasher homage "Teenage Sex and Death at Camp Miasma," starring the incredible Hannah Einbinder and Gillian Anderson. Later in the episode, they talk about "Insidious: Out of the Further," yet another film in this franchise featuring some creepy people.Disclaimer:Copyright notice:(Intro/outro) She's The Greatest Dancer by Ryan Andersen is licensed under a Attribution-NonCommercial License. https://freemusicarchive.org/music/Ryan_Andersen/MORE/Shes_The_Greatest_Dancer?fbclid=IwAR1TDCO9eT6TxmDrTaJr9HRQVk2gUu00cNXeG8oik3avXVEhbSGqsqUfLkoCopyright notice:(Break) Extremely Tik-tok compatible for slow videos by Lundstroem is licensed under a Attribution 4.0 International License. https://freemusicarchive.org/music/lundstroem/the-happiest-songs/extremely-tik-tok-compatible-for-slow-videos/

In this episode, Blaine Peetso shares his journey into bird hunting, the challenges of training pointing dogs, and dives into what it's like hunting close to home in Canada. We explore the nuances of different bird species, hunting seasons, and the importance of patience and adaptability in hunting and dog training. Blaine shares honestly about the value of capturing memories through writing and photography. This is a wide ranging conversation that covers so many bases about what we all love in hunting wild birds. Enjoy! This episode is brought to you by Ugly Dog Hunting Co. Shop now at UglyDogHunting.comMusic used under Creative Commons -Two Step Daisy Duke by Mr. Smith is licensed under an Attribution 4.0 International License. 

Zero-click content was a new concept when Amanda Natividad first joined our podcast back in 2022. Now, it may just be how marketing works.In this episode, Amy sits down with Amanda, Chief Evangelist at SparkToro, for her third appearance on the show, this time getting into AI search, a citation problem that's easy to overlook, and why last-click attribution might be overlooking your best customers.From why AI traffic is hiding in plain sight, to a story about an AI recommendation that went against everything a company's own homepage suggested, this one covers a lot of ground.Find out: Why zero-click search has gone from 50% to 68% of Google searches since 2022, and why it's now the reality of searchWhat a ghost citation is and why it's becoming one of the trickier problems in AI searchThe four GEO mechanics, and the two most B2B marketing teams still neglectA genuinely surprising story about how an LLM recommended a product based on what Amanda needed, not how the company had positioned itselfWhy last-click attribution may be costing companies their best customersThe one metric Amanda would replace last-click attribution with, and why it mattersImportant links & mentions: Amanda Natividad on LinkedInSparkToroAmanda's website and book: Zero-Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web B2B Content Operations Benchmark (free) Amy on LinkedInContent 10x websiteAmy's book: Content 10x: More Content, Less Time, Maximum Results Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter.

After realizing the customer acquisition cost with Apple Search Ads and Meta Ads was too high to scale his app, Michael Butler looked for a better acquisition model. In the process, he discovered an opportunity to solve an overlooked growth marketing problem: no reliable way to track app transactions back to the affiliates or influencers driving them. In this episode, the Insert Affiliate founder explains how app marketers can turn creator partnerships into a measurable acquisition channel using attribution links, referral codes, and real-time transaction tracking. Michael also shares why engaged micro-influencers can outperform larger creators, how to structure revenue share, and why affiliate marketing is becoming more compelling as traditional user acquisition costs continue to rise. Questions Michael Butler answered in this episode: What is affiliate marketing, and how does it work specifically for mobile apps? How can app marketers attribute transactions and revenue back to individual affiliates and creators? What problem led Michael to build Insert Affiliate? Why has affiliate marketing historically been underused compared with traditional paid UA? What does a simple affiliate marketing program look like for an app launching one for the first time? Which types of apps and verticals tend to perform best with affiliate marketing? What does “optionality” in affiliate attribution mean, and why does it matter? Is it better to recruit hundreds of affiliates or focus on a smaller group of highly engaged creators? Should app marketers compensate creators with flat fees, recurring revenue share, or a combination of both? How much commission should an app offer its affiliates, and should that commission be based on installs or sales? Timestamp: 00:00 — Introduction: Making affiliate marketing measurable for apps 00:41 — What affiliate marketing means for mobile apps 01:01 — How Insert Affiliate tracks referrals and commissions 01:21 — The acquisition problem that inspired Insert Affiliate 02:07 — How affiliate traffic and transactions are attributed 03:01 — Spending nearly £30K on Apple Search Ads and searching for an alternative 04:22 — Why affiliate marketing has been underused in mobile UA 05:47 — How to launch a simple affiliate program 07:07 — Which app categories perform best with affiliates 08:13 — Attribution optionality: links, short codes, and incentive structures 10:11 — How None To Run generated $5K with a handful of affiliates 11:47 — Quality vs. quantity when recruiting creators 14:00 — Flat fees vs. recurring revenue share 14:55 — Turning affiliate UGC into paid advertising 15:35 — How much commission should apps pay affiliates? 16:49 — The biggest misconceptions about affiliate marketing 18:17 — Rapid-fire questions 20:04 — Michael's guide to visiting Jersey Island 21:03 — Final thoughts and where to connect with Michael Quotes: (7:39) "If you know who your customers are and where they hang out, you'll also learn which influencers and affiliates are going to resonate with them.” (12:40) “If you find an affiliate that's a really good fit, really likes what you're building, and will post about it in a very genuine way, they don't need a large audience -- just an engaged one.” (17:39 “You need to give influencers some guidance. It's the same as hiring any sort of staff member. If you bring them on but don't give them training or show them your product, they're going to be a lot less effective.” Mentioned in this Episode: Michael Butler's LinkedIn Michael's Calendly Insert Affiliate

[Rediff] Instagram a déployé en 2025 plusieurs fonctionnalités majeures de partage qui transforment l'expérience utilisateur de la plateforme. Ces nouveautés s'articulent autour de trois axes principaux : les reposts, la carte des amis et l'onglet Amis.La Fonctionnalité Repost : Le Partage Natif Enfin DisponibleLa fonctionnalité Repost permet désormais de repartager directement les publications publiques d'autres utilisateurs. Cette nouveauté, largement réclamée par la communauté, fonctionne de manière similaire au retweet de Twitter.Comment utiliser le Repost :Une nouvelle icône (représentant deux flèches circulaires) apparaît sous chaque publication publique, à côté des boutons « J'aime » et « Commenter » Appuyez sur l'icône pour repartager un Reel, une photo ou un carrousel Ajouter un commentaire personnel : Vous pouvez ajouter une note explicative dans la bulle de commentaire qui apparaît Le contenu reposté apparaît dans votre fil d'actualité et dans un onglet dédié « Reposts » sur votre profil Les reposts bénéficient de plusieurs avantages en termes de visibilité :Attribution automatique au créateur original avec lien cliquable Recommandation aux abonnés de celui qui repartage, même s'ils ne suivent pas le créateur initial Archivage permanent dans l'onglet « Reposts » du profil Suppression possible à tout moment depuis l'onglet dédié —Quels usages de la fonction repost pour les marques ? La fonctionnalité Repost d'Instagram transforme radicalement les possibilités de marketing pour les marques. Elle offre de nouveaux leviers pour amplifier leur présence et créer des synergies avec les communautés. Écosystème d'Ambassadeurs : Une Nouvelle Dimension CollaborativeLes marques peuvent désormais structurer leurs programmes autour de la réciprocité du partage. Contrairement aux collaborations traditionnelles où seule la marque bénéficie de la visibilité, le Repost crée une dynamique gagnant-gagnant.Co-amplification : L'ambassadeur reposte les contenus de la marque, la marque reposte ceux de l'ambassadeurCrédibilité renforcée : L'ambassadeur gagne en légitimité en étant featured par la marque. La marque gagne en incarnation.—Marketing d'Influence : Des Collaborations Plus AuthentiquesLa fonction repost se trouve être un outil complémentaire au post collab.Je peux compléter mes campagnes d'influence en demandant l'intégration de repos de contenu de marque ou en reportant moi même du contenu UGC produit par un influenceur.A noter que les repost d'influenceurs génèrent des performances supérieures aux contenus de marque traditionnels :70% d'engagement supplémentaire pour le contenu UGC repostéhttps://sproutbox.co/instagrams-new-repost-feature-how-it-impacts-your-business/Taux de completion plus élevés grâce à l'authenticité perçue Portée étendue sans coût publicitaire additionnel—Levier de Visibilité Communautaire : transformer son compte en Hub de Co-créationStratégies de curation communautaire :User-Generated Content (UGC) : Republier les créations des clients Témoignages authentiques : Partager les retours spontanés Lifestyle content : Montrer les produits en situation réelleGestion de la Cohérence de MarqueLes marques doivent développer des guidelines de curation pour maintenir la cohérence tout en encourageant la diversité des contenus repostés.—Jeux Concours : Nouvelles Mécaniques d'EngagementLa fonction Repost ouvre de nouvelles possibilités créatives pour les jeux concours Instagram, dépassant les traditionnels « like + tag ». Les marques peuvent maintenant intégrer le partage permanent dans leurs mécaniques de participation. « Repostez ce contenu pour participer »—Certaines restrictions s'appliquent à cette fonctionnalité :Seuls les contenus publics peuvent être repostés Les comptes privés ne peuvent pas voir leurs publications repartagées Les utilisateurs peuvent désactiver la possibilité de repost via leurs paramètres de confidentialité Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

In this first Kids Learning Lab bonus episode, we'll learn why airplanes have white trails behind them. Bonus episodes will come every 2 days and have a random fun fact to learn about.Attribution:https://go.kidslearninglab.com/attributions/why-do-airplanes-have-trails

Hey Popcorn Pals! This week we're taking about the Green Day movie, Nimrods. Did you see the movie? Tell us what you thought about it! See you at the movies! –––––––––––––––––– You can follow Popcorn Pals on Instagram, Tiktok, and Letterboxd @PopcornPalsPod. Email us with your thoughts, opinions, and questions at PopcornPalsPod@gmail.com. Popcorn Pals is produced by Clara Madenwald, our social media is run by Katelyn Bordini, and our artwork was made by Angela Rodgers. The intro for Popcorn Pals uses graphics from You Want Pizzazz ?!? and sounds from Freesound.org: “COMCam_8mm Movie Projector (Rus’) 01_KVV AUDIO_Free” by KVV Audio (https://freesound.org/s/830217/) licensed under Attribution 4.0. “Film Countdown” by qubdodup (https://freesound.org/s/182110/) licensed under Creative Commons 0. “Lofi Piano + Drum Loop” by Doomsdaybear (https://freesound.org/s/720123/) licensed under Attribution 4.0.

Episode 554 Nick the Rat comes at you straight from the sewer with a full dose of 2026 dread. Nick breaks down his new side hustle training AI (yes, he's literally getting paid to help the robots learn), reacts to Bill Gates' essay on which jobs might survive the AI takeover, and dives deep (CLANKER TALK!) into the World Humanoid Robot Games where China cleaned house with hundreds of competing bots doing everything from tug-of-war to breakdancing. From there it's a grim tour through a catastrophic Nepal glacier collapse, a stacked week of celebrity deaths, and physicist Sabine Hossenfelder's takedown of the quantum computing hype cycle. Then the mailbag opens up: donations, snacks, a Dame Nancy shoutout, and a couple of unhinged voicemails including a surprise appearance from the sewer's least favorite squatter, Xindu. Nick riffs on AI art discourse (with an assist from Dr. Dre), reviews the dino disaster flick "End of Oak Street," previews GTA 6 and the Witcher 3 remaster, and closes out with some real talk about the job hunt grind. Grab a snack, settle into the sewer, and let's get depressed together... value for value, baby. #NickTheRatRadio #DarkSewerNetwork #AIpocalypse #RobotOlympics #HumanoidRobots #Podcast #ClankerChaos #ValueForValue #TechNews #AIart #JobHunt #QuantumComputing #WitcherRemaster #GTA6 #sewerchat A paranoid rat discusses conspiracies, secret agendas, and things they don't want you to know — while playing hand-picked underground music. Call in live: 1-917-719-5923 Originally aired: 08/26/26 All music is Attribution 3.0 Unported (CC BY 3.0). All artists are credited during the episode. For more info: www.nicktherat.com

PEOPLE DON'T FORGET Find Merch here: https://theirrelevant.org/store Join The El Pochcast Discord here: https://discord.gg/AS8RuMHsxJ Bluesky: @elpochcast.pocho.online Instagram: @elpochcast Email : elpochcast@ gmail.com Text: www.pocho.online El Pochcast is a part of The Irrelevant Podcast Network rapture.mp3 by Vincent Augustus is licensed under a Attribution 4.0 International License. https://creativecommons.org/licenses/by/4.0/ Support El Pochcast by contributing to their tip jar: https://tips.pinecast.com/jar/el-pochcast

We're kicking off a new series on Paying For Attention: what actually drives performance in paid media. To start, we sat down with ATRA senior analyst TJ to break down the fundamentals most brands get wrong before a campaign even launches.We cover how to choose the right channels and audiences based on your brand's maturity and offer (lead gen vs. e-commerce), why the "halo effect" means you can't lean on high-intent channels alone, and how to build a budget backwards from your target customer acquisition cost. From there, we get into creative: why consistency and simplicity beat cleverness, why video shouldn't lead with your brand, and how to avoid burying what you actually sell under awards and testimonials.We close on the piece most audits catch first: measurement. TJ walks through why platform conversions and CRM data can tell two different stories, the tracking mistakes (duplicate conversions, mis-set primary conversion actions) that quietly wreck ROAS reporting, and why offline conversion uploads matter more as platforms lean further into automation.This is part one of our Performance series. Next time, we get into specific strategies and tactics from the ATRA team and outside industry experts. Follow Paying For Attention so you don't miss it.

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we're tackling a topic that has evolved from a conference panel talking point into one of the most significant media budget shifts in digital advertising: Amazon DSP for non-endemic brands.  Historically, brands that don't actually sell physical products on Amazon's marketplace have questioned why they should buy Amazon media. Today the conversations we're having with brands are very different.  Joining us today to unpack why 2026 is the turning point for non-endemic media buying is our very own Director of Retail Media at Acadia, Ross Walker.  Let's dive in!    Quote: If you're a non-endemic brand and you're hitting a point of consistent diminishing returns with your traditional media channels, that's the first signal that you should consider testing into a new media channel like ADSP. Ross Walker   KEY TAKEAWAYS In this episode, Julie, Jordan, and Ross discuss: Endemic vs. non-endemic, simplified: It's really just "sells on Amazon" vs. "doesn't sell on Amazon" - the jargon is mostly industry inertia. Amazon DSP has hit parity with The Trade Desk: Years of building out premium CTV/STV, audio, digital out-of-home, and owned-channel inventory means Amazon can now support the same kind of full-funnel programmatic buys as legacy DSPs. The real edge is commerce data, at a lower cost: No other DSP has Amazon's depth of purchase-intent signal, and Amazon has intentionally kept platform and audience fees low to win market share while it can. Premium CTV reach is a genuine unlock: ADSP now reaches roughly 80 million authenticated CTV households a month through partners like Netflix, Disney+, and Roku - inventory that used to be exclusive to players like The Trade Desk. Attribution is no longer the weak link: Tools like Amazon Marketing Cloud, the Amazon Ad Tag, and conversion APIs let non-endemic brands tie a Netflix or Roku impression directly to a D2C sale, lead form, or sign-up - solving a measurement gap that's plagued programmatic for years. Endemic brands get more flexibility too: Brands that do sell on Amazon can now send DSP traffic to their own site or other retailers (Walmart, Ulta, Home Depot), though the richest behavioral/custom audiences are still reserved for traffic that stays on Amazon. Signals to know it's time to test ADSP: Diminishing returns on Meta/Google/Trade Desk, or an audience with strong, specific purchase intent are both green lights to start testing. What still differentiates DSPs going forward: As capabilities converge across platforms, the real differentiator becomes each platform's unique owned audiences and media properties (e.g., Amazon's Prime Video, Walmart's owned data via The Trade Desk).

Rushed methodology changes implemented mid-season by Nielsen have severely shaken the NFL's confidence in standard television ratings. NFL Chief Data Officer Paul Ballew explains how media fragmentation is forcing leagues and networks to demand radical transparency or switch to new transactional metrics. Key Highlights

How do the top crowdfunding campaigns raise millions while the bottom 50% stay stagnant? Cate Diaz and Devin Ambron have the data: their agency, Market Chemistry, has run just under 80 capital raises and helped startups secure over $225 million. In this episode of Test. Optimize. Scale., host Jason Fishman, CEO of Digital Niche Agency (DNA), interviews Cate Diaz and Devin Ambron, the team behind Market Chemistry, a fundraising firm based in Austin, Texas. Market Chemistry provides full-service fundraising and investor readiness materials for early and growth-stage startups, operating a 250,000-investor database and running Reg CF, Reg A+, and traditional rounds across the US and Canada. Questions this episode answers: What is investor readiness and what should founders prepare before a capital raise? What are the four core elements every crowdfunding pitch needs? (Mission and story, team, traction, use of funds) How do you create social proof for an investment campaign? (Pathos, ethos, logos framework) Why do cold email lists fail for investor outreach? (A 48,000-contact list produced near zero) What are the three rings of investor outreach? (Warm network, owned investor database, paid traffic) Why do founders misread advertising attribution on capital raises? (Multi-touch journeys, iOS tracking limits, modeled conversions) What is rejection data and how does it improve a campaign? What are the three levers of campaign optimization? (Message, audience, offer) How do you scale a raise once it starts working? (Lookalike investor matching, finding the thread, duplicating what converts) Why do overinflated valuations kill crowdfunding campaigns? Why can't marketing compensate for a weak offer? ("You can't optimize for trust") Connect with Cate Diaz and Devin Ambron: Website: mktchemistry.com Cate Diaz on LinkedIn: https://www.linkedin.com/in/catediaz/ Devin Ambron on LinkedIn: https://www.linkedin.com/in/dambron/ Newsletter: Community Capital Club (link in the mktchemistry.com footer) Connect with Jason Fishman, host of Test. Optimize. Scale.: LinkedIn: https://www.linkedin.com/in/jafishman/ Connect with Digital Niche Agency (DNA), the growth marketing agency behind this podcast: Website: www.digitalnicheagency.com Test. Optimize. Scale. is a weekly podcast from Digital Niche Agency covering growth marketing, capital raising, and business strategy, hosted by Jason Fishman. Subscribe for new episodes every week. CHAPTER TIMESTAMPS 0:00 - Who are Cate Diaz and Devin Ambron of Market Chemistry? 1:02 - Cate's origin story: from Austin startups to pitch decks that raised Texas's largest seed round 4:16 - Devin's background: storytelling meets fundraising operations 6:51 - What is investor readiness? Operating the raise so founders can run the business 8:54 - Why organizing your traction into one document changes how founders see their business 10:16 - What actually moves investors: the core four elements of every pitch 13:08 - The crowd effect: how popular sentiment accelerates campaigns 16:53 - The three rings of investor outreach: warm network, owned database, paid traffic 18:15 - Why cold email lists fail: the 48,000-contact list that produced nothing 19:28 - Pathos, ethos, logos: the framework for building social proof 22:50 - Making your message repeatable: why clarity spreads 25:29 - Why founders underestimate their warm network 27:54 - Attribution myths: why "ads aren't working" is usually wrong 33:03 - The rolling thunder technique: showing up everywhere at once 35:27 - Rejection data as diagnostics: what investor "no"s teach you 36:12 - The three optimization levers: message, audience, offer 39:54 - Scaling on proof, not hope: why volume amplifies whatever is already happening 43:37 - What founders should test before launching a raise 45:32 - The audience test that predicts top 1% campaigns 47:35 - Diagnosing a broken funnel: investor movement vs. marketing motion 50:12 - How to scale a working campaign: finding and duplicating the thread 52:57 - Lookalike investor matching and analyzing who actually invests 55:11 - The Tesla lesson: why your first investors aren't who you think 58:13 - Fair valuations: why overpriced deals flop with retail investors 59:27 - "You can't optimize for trust": building an audience before you need it 1:02:09 - Where to find Market Chemistry and final numbers: 80 raises, $225M+

Are marketers getting better at measuring activity while getting worse at understanding value?In this edition of The Barber's Brief, Vassilis and Marc unpack four marketing debates that caught their attention.First, the agency industry's truth-in-pricing problem: agencies teach clients to build premium brands while continuing to sell their own expertise through hours and headcount. As AI changes how quickly work gets done, what should clients actually be paying agencies for?Then, a provocative challenge to Byron Sharp and the Ehrenberg-Bass school of thought: if mental and physical availability are table stakes, what actually allows a brand to break away from the competition and win?The conversation then turns to attribution vs. incrementality, and why creators, affiliates and reviews can appear to generate revenue without necessarily creating incremental demand.Finally, we explore pricing power and the idea that the biggest danger isn't failing to become a premium brand. It's losing the ability to set your own price.And for Ad of the Week, Spotify shows how data, culture and great outdoor creative can create personalization at scale without needing to personalize advertising to individuals.In this episode:Why agency pricing may be fundamentally brokenWhat AI means for the billable-hour modelMental and physical availability vs. competitive strategyRoger Martin's “Where to Play / How to Win”Attribution vs. incrementalityThe changing role of creator and review contentWhy pricing power is really permissionSpotify's hyperlocal OOH campaignWhy creative can be the targeting mechanismChapters:00:00 Welcome to the Barber's Brief01:23 The Marketing Industry's Truth-in-Pricing Problem03:36 What Should Clients Actually Pay Agencies For?06:54 Why the Agency Model Is So Difficult to Change09:14 Will AI Actually Reduce Agency Costs?11:04 The Mental & Physical Availability Trap14:52 What Actually Helps a Brand Win?16:06 Breaking Out When Every Competitor Plays the Same Game18:58 Attribution vs. Incrementality in Creator Marketing21:18 How Creator Content Changes Value Over Time22:49 Do We Have Too Much Attribution Data?24:23 Pricing Power: Permission, Not Intent28:20 Have Discounts Trained Consumers to Wait?31:28 Ad of the Week: Spotify's Hyperlocal Playlists33:56 Why Spotify Gets Personalization Right35:41 What's Coming Next37:12 Stay SharpLinks:The marketing industry's truth-in-pricing problem (and why adland is to blame) Link: https://www.mediaweek.com.au/marketing-industry-truth-in-pricing-problemOff Kilter 232: The Availability Trap.Link: https://offkilter.substack.com/p/off-kilter-232-the-availability-trapHow to measure the true value of creators and review contentLink: https://searchengineland.com/value-creators-review-content-485028Pricing PowerLink: https://www.linkedin.com/posts/mary-kyriakidi-4a5a4a57_when-i-talk-about-pricing-power-the-question-share-7496127277890568192-nzTS/Ad of the Week - SpotifySpotify turns playlist names into hyper-local punchlinesLink: https://www.thedrum.com/news/ad-of-the-day-spotify-turns-playlist-names-into-hyper-local-punchlines

It runs a 165 miles from Portage to Green Bay, and for over 300 years, it has never stopped collecting the dead. War. Fire. Disease. Explosions. Murder. And beneath all of it — the stories that won't die:  A king once ordered a genocide to control it. A mill worker ran into a fire he couldn't survive to save it.  A drowned chief who still wanders a cemetery in full dress. A boat that killed 9 people still missing in the mud a century and a half later. And of a corridor of water that has learned exactly how to keep its secrets, and only give up what it wants.  This episode, we follow the Fox River mile by mile. Through war, through fire, through true crime cases that never got a real ending, and the ghosts people swear are still walking its banks because of it.  The Fox River gave this valley its life. Scott and Mickey discuss some of what it took as well. Hear the stories you likely have never been told about a beloved Wisconsin waterway, on Episode 65 of Badger Bizarre, "The Fox River: Corridor of Death."    Facebook Twitter Website Email us:  badgerbizarre@outlook.com   Opening Trailer: Ed Gein Sound Byte : "Hard Copy" - Paramount Domestic/CBS Televsion Frank Lloyd Wright and Jeffery Dahmer Sound Byte - WISN 12 News - Milwaukee, WI Jeffery Dahmer Quotes: "Inside Edition"  - King World/CBS Television/CBS Media   Attribution for Music: Trailer: Composer: Adam Phillip Zwirchmayr https://www.pond5.com/ Intro: https://pixabay.com/ Outro: Composer: Viacheslav Sarancha  https://www.pond5.com/   Attribution for logo design: Red Claw Scratch Photo    Sources:     Appleton Post-Crescent - Archives Edmunds, R David - "The Fox Wars; The Meskwaki Challenge to New France" Green Bay Press Gazatte - Archives Heritage Hill State Park Neville Public Museum Oshkosh Northwestern - Archives Portage Daily Register - Archives Ripon Commonwealth Press - Archives Winnebago Historical Society   Please visit our Sponsor: FrameMakers    

Cold War ep.838 Master storyteller and linguist Joseph Carrabis (was/could be/might have been) weaves wildly imaginative stories. With a sharp sense of humor, he creates multi-dimensional characters, reaching beyond the boundaries of the laws of physics by combining advanced mathematics, quantum physics, cybernetics, and neuroscience. Outside of writing, Joseph spends his time with his wife, Susan, reading, listening to and playing music, and walking his dog. He runs a monthly forum, Roundtable 360º, with creatives discussing their journeys. His work has appeared previously on Tall Tale TV.   Contact info for Joseph Carrabis Website - https://josephcarrabis.com/ Amazon - http://nlb.pub/amazon   More TTTV stories by Joseph Carrabis https://talltaletv.com/tag/joseph-carrabis/   ---- Listen Elsewhere ---- YouTube:  https://www.youtube.com/c/TallTaleTV Website: http://www.TallTaleTV.com   ---- Story Submission ---- Got a short story you'd like to submit? Submission guidelines can be found at http://www.TallTaleTV.com   ---- About Tall Tale TV ---- Hi there! My name is Chris Herron and I'm an audiobook narrator. In 2015, I suffered from poor Type 1 diabetes control which lead me to become legally blind for almost a year. The doctors didn't give me much hope, predicting an 80% chance that I would never see again. But I refused to give up and changed my lifestyle drastically. Through sheer willpower (and an amazing eye surgeon) I beat the odds and regained my vision. During that difficult time, I couldn't read or write, which was devastating as they had always been a source of comfort for me since childhood. However, my wife took me to the local library where she read out the titles of audiobooks to me. I selected some of my favorite books, such as the Disc World series, Name of the Wind, Harry Potter, and more, and the audiobooks brought these stories to life in a way I had never experienced before. They helped me through the darkest period of my life and I fell in love with audiobooks. Once I regained my vision, I decided to pursue a career as an audiobook narrator instead of a writer. That's why I created Tall Tale TV, to support aspiring authors in the writing communities that I had grown to love before my ordeal. My goal was to help them promote their work by providing a promotional audio short story that showcases their writing skills to readers. They say the strongest form of advertising is word of mouth, so I offer a platform for readers to share these videos and help spread the word about these talented writers. Please consider sharing these stories with your friends and family to support these amazing authors. Thank you!   ---- legal ---- All stories on Tall Tale TV have been submitted in accordance with the terms of service provided on http://www.talltaletv.com or obtained with permission by the author. All images used on Tall Tale TV are either original or Royalty and Attribution free. Most stock images used are provided by http://www.pixabay.com , https://www.canstockphoto.com/ or created using AI. Image attribution will be declared only when required by the copyright owner. Common Affiliates are: Amazon, Smashwords

"They're really worried that radiation is going to be painful. So they come in for that first day of treatment very anxious. With our patients with brain cancer, we're using the masks on the table, and those masks are very tight and hold their heads very, very still. So they'll be very worried about being claustrophobic. We may start out the first day or two with a little bit of [lorazepam]. And they'll come to me and they'll say, 'This really hasn't been as bad as I thought it was going to be,'" ONS member Catherine McCluskey, BSN, RN, OCN®, ROCN™, radiation oncology staff nurse at Atrium Health Wake Forest Baptist in Winston-Salem, NC, told Jaime Weimer, MSN, RN, AGCNS-BS, AOCNS®, who was the manager of oncology nursing practice at ONS at the time of the recording, during a conversation about radiation side effects in central nervous system (CNS) cancers. Music Credit: "Fireflies and Stardust" by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Earn 0.5 contact hours of nursing continuing professional development (NCPD) by listening to the full recording and completing an evaluation at courses.ons.org by August 21, 2027. The planners and faculty for this episode have no relevant financial relationships with ineligible companies to disclose. ONS is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. Learning outcome: Learners will report an increase in knowledge related to the side effects of radiation to treat CNS cancer. Episode Notes  Complete this evaluation for free NCPD.  ONS Podcast™ episodes: Radiation Site-Specific Side Effects series Episode 306: Cancer Symptom Management Basics: CNS Toxicities ONS Voice articles: Augmented Reality Simulations Reduce Patient Anxiety by Teaching Them About Radiation Therapy CNS Survivorship Needs More Research, Funding, and Training, Expert Panel Says Here's What the Updated CTCAE Version 6.0 Means for Oncology Nurses Highly Localized, Precision Radiation Therapies Require Nurses to Drive Care Coordination, Patient Education Hyperbaric Oxygen Therapy Shows Promise for Certain Radiation Side Effects ONS book: Manual for Radiation Oncology Nursing Practice and Education (fifth edition) ONS courses: Indications of Targeted Radiotherapy to the Brain and Spine: 2025 ONS Congress® Session ONS ROCN™ Certification Review™ ONS/ONCC® Radiation Therapy Certificate™ Supporting Radiation Side Effect Management Through ONS Evidence-Based Resources: 2025 ONS Congress® Session Clinical Journal of Oncology Nursing articles: Implementing a Standardized Educational Tool for Patients With Brain Tumors Undergoing Concurrent Temozolomide and Radiation Therapy Radiation Necrosis: A Differential Diagnosis Dilemma The Neurocognitive Late Effects of Cranial Radiation Therapy: The Often-Unrecognized Outcomes Oncology Nursing Forum article: Symptom Clusters in Patients With Brain Tumors Undergoing Proton Beam Therapy ONS Huddle Cards: External Beam Radiation Proton Therapy Proton Therapy Radiation ONS Guidelines™ and Symptom Management Resources Cognitive impairment Fatigue Mucositis Radiodermatitis ONCC resources: Big List of CE Radiation Oncology Certified Nurse (ROCN™) Common Terminology Criteria for Adverse Events (CTCAE v6.0) Patient Health Questionnaire (PHQ-9 and PHQ-2) To discuss the information in this episode with other oncology nurses, visit the ONS Communities. To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode "With primary tumors—glioblastomas, astrocytoma, all of those types of cancerous primary CNS tumors, the tumors are not very well-defined. They have little tentacles that kind of go out, so doing something like Gamma Knife, which is very precise, is not as effective as an external beam because the external beam will deliver radiation to all those little tentacles that are out there in the brain. And with Gamma Knife, you really can't effectively do that." TS 2:34 "When we're doing radiation to the brain, fortunately there aren't that many acute toxicities involved. Sometimes they'll have some mild dermatitis. Usually, it's not very significant. They, like everyone else who gets radiation, will have fatigue. Usually once we get to the end of the second week of radiation, into the third week for our patients with primary CNS tumors—the hair loss—they'll start to notice hair loss just in the treatment area. But those are typical, the things that we've seen most. Sometimes we'll have patients who will experience some nausea, maybe a few headaches, but really the acute toxicities are not severe typically with our patients with brain tumors." TS 8:30 "[For] the fatigue, I tell patients to just listen to their bodies. We don't want them to be sedentary, and we want them to go out and continue living their lives. But I do warn them that the fatigue is pretty much common to all patients receiving radiation at various degrees, depending on the patient. I just tell them to do what they feel like doing, and then when they're tired to rest, and if they find themselves having a nap in the afternoon, that's okay." TS 13:51 "What I find with these patients in particular is that a lot of times, their first symptoms related to any type of cancer are CNS symptoms from brain metastasis. Our patients with lung cancer or melanoma—they come in through the emergency room for altered mental status or seizures or something like that. They find a mass in their brain, and then they find a mass on their lung, or they find masses everywhere. Typically, they want to treat the brain masses first before they start them on any kind of systemic treatment. And so, they'll come to us, and they're in shock. Everything's happened very quickly. They haven't had a chance to really catch their breath. They're overwhelmed. And so I try to make sure they understand that everyone that they see here is part of their team and is with them through this journey and they're not alone." TS 25:36 "A couple of years ago, ONS put out an email asking for people to volunteer to do a delineation study about the feasibility of doing a radiation oncology certified nursing exam. And I, just on a whim, responded to that email. It's not something I've ever done before, and thinking that I would not be put on the team. … And I thought, 'I don't have enough experience, I don't know what I'm doing, and they won't choose me.' And lo and behold, they put me on this role delineation study. … I have met so many incredible nurses with all kinds of experience. I've learned so much. It has opened up a lot of things for me and it's been really exciting, so all I can do is say take advantage of those opportunities when they come. Don't think that you don't know enough, because you know more than you think you do." TS 32:38 

Andrew Morgans is founder and CEO of Marknology, an Amazon brand accelerator in Kansas City. In fifteen years in e-commerce he has managed over two billion dollars in revenue across 300 brands, launched his own warehouse, and built an AI platform for profitability, PPC, and inventory.This episode explores why most brand owners still do not know their real numbers on Amazon, and why the platform needs to be managed as a P&L, not just a sales channel.Andrew breaks down how storage fees, returns, and blended ad spend across Meta and TikTok quietly eat margin, and shares how shifting from branded search to broader targeting cut one brand's cost per acquisition from forty dollars to eleven. He also discusses building a family run agency and launching his own AI software.Listeners will leave with a sharper framework for finding where their margin is actually going, and why chasing top line revenue without profitability is a losing game.Our podcast is listed in Feedspot's 100 Best E-Commerce Podcasts:https://podcast.feedspot.com/ecommerce_podcasts/Website: https://expanio.com/Podcast website: https://expanio.com/commerce-untold-podcast/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@CommerceUntoldGuest: Andrew Morgans, Founder & CEO, MarknologyAndrew Morgans's LinkedIn: https://www.linkedin.com/in/watchdrewwork/Marknology: https://www.marknology.com/Key Takeaways: • Most brand owners don't actually know their numbers on Amazon, which makes profitable decisions impossible. • Managing Amazon as a P&L instead of a sales channel is the fastest way to protect margin. • Shifting ad targeting from exact-match branded search to broader terms can cut cost per acquisition dramatically, even when ROAS drops. • Vertical integration, agency, warehouse, and personal brands, works best when each piece feeds the others. • Trust with clients is built by under promising and over delivering, not by chasing every channel at once. • Viral moments don't build brands. Consistency and knowing your keyword-level margin do.Chapters:[00:16] Introducing Andrew Morgans and Marknology's Vertical Integration[03:32] Building a Family-Owned Agency From the Ground Up[08:17] Managing Amazon as a P&L, Not a Sales Channel[10:46] Where Profit Leaks: Fees, Attribution, and Hidden Costs[13:41] Case Study: Cutting Cost Per Acquisition by Broadening Targeting[17:00] Focus, Priorities, and Entrepreneurial Balance[21:09] Building an AI Platform for PPC, Inventory, and Profitability[27:43] Expanding Into New Markets and Building Client Trust[41:32] Content, Community, and Closing Thoughts on Testing

Hosts Ema Sasic and Kevin Schwaller are coming to you live from the jurassic period! They chat about "The End of Oak Street," a new dinosaur film that stars Anne Hathaway (booked and busy!), Ewan McGregor and a whole host of scary looking critters.Disclaimer:Copyright notice:(Intro/outro) She's The Greatest Dancer by Ryan Andersen is licensed under a Attribution-NonCommercial License. https://freemusicarchive.org/music/Ryan_Andersen/MORE/Shes_The_Greatest_Dancer?fbclid=IwAR1TDCO9eT6TxmDrTaJr9HRQVk2gUu00cNXeG8oik3avXVEhbSGqsqUfLkoCopyright notice:(Break) Extremely Tik-tok compatible for slow videos by Lundstroem is licensed under a Attribution 4.0 International License. https://freemusicarchive.org/music/lundstroem/the-happiest-songs/extremely-tik-tok-compatible-for-slow-videos/

Tom Reed joins the show this week to share his journey into bird hunting, the importance of public lands, and the deep connection between hunting, conservation, and personal fulfillment. He dives into his history as a seasoned outdoor writer and hunter, emphasizing the value of preserving our natural resources. We also discuss the art of writing about bird hunting, the importance of authenticity, and practical tips for aspiring writers. This episode is brought to you by Ugly Dog Hunting Co. Shop now at UglyDogHunting.comMusic used under Creative Commons -Two Step Daisy Duke by Mr. Smith is licensed under an Attribution 4.0 International License. 

After dropping the deactivated reality bomb into the ocean, the party comes across a small fishing vessel accosted by the strange fish men.Follow us on Instagram @radioddpod Podcast Artwork:DrawForthArts: https://www.etsy.com/shop/drawforthartsMusic (Freemusicarchive.org):Down With The Ship by Steve Combs (Attribution 4.0 International: https://creativecommons.org/licenses/by/4.0/)Encedulas by Jahzzar (CC BY-SA 3.0: Attribution-ShareAlike 3.0 Unported: https://creativecommons.org/licenses/by-sa/3.0/)Faster Does It by Kevin MacLeod (Attribution 3.0 Unported: https://creativecommons.org/licenses/by/3.0/) Fight, run, breathe deeply by Komiku (CC0 1.0: CC0 1.0 Universal: https://creativecommons.org/publicdomain/zero/1.0/)Halley by Jahzzar (CC BY SA 3.0: Attribution-ShareAlike 3.0 Unported: https://creativecommons.org/licenses/by-sa/3.0/) Jazzy Detective by John Bartmann (CC0 1.0: CC01.0 Universal: https://creativecommons.org/publicdomain/zero/1.0/)Lift Off by Jahzzar (CC BY-SA 3.0: Attribution-ShareAlike 3.0 Unported: https://creativecommons.org/licenses/by-sa/3.0/)Scars by Jahzzar (CC BY-SA 4.0: Attribution-ShareAlike 4.0 International: https://creativecommons.org/licenses/by-sa/4.0/)Vibe Ace by Kevin MacLeod (Attribution 3.0 Unported: https://creativecommons.org/licenses/by/3.0/) Music: Www.Purple-Planet.comSpy StorySound Effects (Freesound.org):FM Radio Tuning Sweep by davidbain (CC0 1.0: CC0 1.0 Universal: https://creativecommons.org/publicdomain/zero/1.0/)Large, Low Rumble by duckduckpony (CC BY 4.0: Attribution 4.0 International: https://creativecommons.org/licenses/by/4.0/) Ocean-WavesLapping by rj13 (CC0 1.0: CC0 1.0 Universal: https://creativecommons.org/publicdomain/zero/1.0/)

Hey Popcorn Pals! We're getting prehistoric this week talking all about The End of Oak Street with Lissa Rubin! Have you seen the movie? Did you love it? Hate it? Love to hate it? Most importantly, what did you think of that sex scene? We wanna know! See you at the movies! –––––––––––––––––– You can follow Popcorn Pals on Instagram, Tiktok, and Letterboxd @PopcornPalsPod. Email us with your thoughts, opinions, and questions at PopcornPalsPod@gmail.com. Popcorn Pals is produced by Clara Madenwald, our social media is run by Katelyn Bordini, and our artwork was made by Angela Rodgers. The intro for Popcorn Pals uses graphics from You Want Pizzazz ?!? and sounds from Freesound.org: “COMCam_8mm Movie Projector (Rus’) 01_KVV AUDIO_Free” by KVV Audio (https://freesound.org/s/830217/) licensed under Attribution 4.0. “Film Countdown” by qubdodup (https://freesound.org/s/182110/) licensed under Creative Commons 0. “Lofi Piano + Drum Loop” by Doomsdaybear (https://freesound.org/s/720123/) licensed under Attribution 4.0.

Please don't use chatgpt to talk with it about love island Find Merch here: https://theirrelevant.org/store Join The El Pochcast Discord here: https://discord.gg/AS8RuMHsxJ Bluesky: @elpochcast.pocho.online Instagram: @elpochcast Email : elpochcast@ gmail.com Text: www.pocho.online El Pochcast is a part of The Irrelevant Podcast Network rapture.mp3 by Vincent Augustus is licensed under a Attribution 4.0 International License. https://creativecommons.org/licenses/by/4.0/ Support El Pochcast by contributing to their tip jar: https://tips.pinecast.com/jar/el-pochcast

Please enjoy this encore of Word Notes. Definition one: The recognition of a set of repeatable attack patterns across the intrusion kill chain. Definition two: Determining the responsibility for offensive cyber operations. CyberWire Glossary link: ⁠https://thecyberwire.com/glossary/attribution⁠ Audio reference link: Nunnikhoven, M., 2018. Cybersecurity Basics #9 - Attack Attribution [Video]. YouTube. URL ⁠www.youtube.com/watch?v=rlyMz5jN_Vs

As US video ad spend reaches $82 billion, media buyers are demanding granular audience targeting capabilities alongside bottom-funnel performance metrics. IAB Vice President Chris Bruderle breaks down the shifting dynamics between CTV and social video, the rise of multimodal contextual AI, and why live sports platforms must prove direct ROI to capture long-tail budgets. Key Highlights

Please enjoy this encore of Word Notes. Definition one: The recognition of a set of repeatable attack patterns across the intrusion kill chain. Definition two: Determining the responsibility for offensive cyber operations. CyberWire Glossary link: ⁠https://thecyberwire.com/glossary/attribution⁠ Audio reference link: Nunnikhoven, M., 2018. Cybersecurity Basics #9 - Attack Attribution [Video]. YouTube. URL ⁠www.youtube.com/watch?v=rlyMz5jN_Vs

Of Monsters and Mushrooms, Ch. 17 (book 1 NEW) ep. 837 Like the Voice of God NOTE: This is a rewrite of book 1. Originally, 'Of Monsters and Mushrooms' was supposed to be a multi-part short story that transformed halfway through into a novel. This left the plot (and the voice acting, to be honest) lacking. We decided to go back and completely rewrite book one to fix any plot holes and bring the quality in line with the rest of the series. Listen to the new book one playlist here https://talltaletv.com/series-of-monsters-and-mushrooms-new/ or Listen to book one (NEW!) https://talltaletv.com/series-of-monsters-and-mushrooms-new/ Listen to book two http://talltaletv.com/series-of-tyrants-and-teakettles/ Listen to book three http://talltaletv.com/series-of-bandits-and-bad-magic/ Listen to book 3.5 https://talltaletv.com/series-an-interlude-of-intrigue/ Listen to book four https://talltaletv.com/series-of-portals-and-portents/ Listen to book five https://talltaletv.com/series-of-risk-and-relativity/   Listen to the original book one http://talltaletv.com/series-monsters-mushrooms/   ---- Listen Elsewhere ---- YouTube:  https://www.youtube.com/c/TallTaleTV Website: http://www.TallTaleTV.com   ---- Story Submission ---- Got a short story you'd like to submit? Submission guidelines can be found at http://www.TallTaleTV.com   ---- About Tall Tale TV ---- Hi there! My name is Chris Herron and I'm an audiobook narrator. In 2015, I suffered from poor Type 1 diabetes control which lead me to become legally blind for almost a year. The doctors didn't give me much hope, predicting an 80% chance that I would never see again. But I refused to give up and changed my lifestyle drastically. Through sheer willpower (and an amazing eye surgeon) I beat the odds and regained my vision. During that difficult time, I couldn't read or write, which was devastating as they had always been a source of comfort for me since childhood. However, my wife took me to the local library where she read out the titles of audiobooks to me. I selected some of my favorite books, such as the Disc World series, Name of the Wind, Harry Potter, and more, and the audiobooks brought these stories to life in a way I had never experienced before. They helped me through the darkest period of my life and I fell in love with audiobooks. Once I regained my vision, I decided to pursue a career as an audiobook narrator instead of a writer. That's why I created Tall Tale TV, to support aspiring authors in the writing communities that I had grown to love before my ordeal. My goal was to help them promote their work by providing a promotional audio short story that showcases their writing skills to readers. They say the strongest form of advertising is word of mouth, so I offer a platform for readers to share these videos and help spread the word about these talented writers. Please consider sharing these stories with your friends and family to support these amazing authors. Thank you!   ---- legal ---- All stories on Tall Tale TV have been submitted in accordance with the terms of service provided on http://www.talltaletv.com or obtained with permission by the author. All images used on Tall Tale TV are either original or Royalty and Attribution free. Most stock images used are provided by http://www.pixabay.com , https://www.canstockphoto.com/ or created using AI. Image attribution will be declared only when required by the copyright owner. Common Affiliates are: Amazon, Smashwords

"Measurable residual disease is where I think the terminology fits best in that, it is intended to measure the amount of cancer cells that are present in the blood or bone marrow at the time the sample was collected. We can identify one cancer cell in a million. Where that can be really valuable is when we start to think about the duration of treatments and the response to some of our treatments," ONS member Caitilin Murphy, DNP, APRN, FNP-BC, AOCNP®, chief nurse practitioner at Dana-Farber Cancer Institute in Boston, MA, told Lenise Taylor, MN, RN, AOCNS®, TCTCN™, oncology clinical specialist at ONS, during a conversation about chronic lymphocytic leukemia (CLL) treatment considerations for oncology nurses. Music Credit: "Fireflies and Stardust" by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Earn 0.75 contact hours of nursing continuing professional development (NCPD), including 45 minutes of pharmacotherapeutic content, by listening to the full recording and completing an evaluation at courses.ons.org by August 14, 2027. The planners and faculty for this episode have no relevant financial relationships with ineligible companies to disclose. ONS is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. Learning outcome: Learners will report an increase in knowledge related to treatment of chronic lymphocytic leukemia. Episode Notes  Complete this evaluation for free NCPD.  ONS Podcast™ episodes: Episode 422: An Overview of Chronic Lymphocytic Leukemia for Oncology Nurses Episode 256: Cancer Symptom Management Basics: Hematologic Complications Episode 196: Oncologic Emergencies 101: Bleeding and Thrombosis Episode 184: Oncologic Emergencies 101: Tumor Lysis Syndrome ONS Voice articles: Fixed-Duration Therapy for CLL May Lower Cardiovascular Risks and Costs Less Than Continuous Treatment Individuals With CLL Face Increased Risk for Skin Cancer Master Hypersensitivity Reactions With These Strategies for Prevention and Management Patients With CLL Report Worse QoL and Other Factors Clinical Journal of Oncology Nursing articles:  Acalabrutinib: Nursing Considerations for Use in Patients With Chronic Lymphocytic Leukemia and Small Lymphocytic Lymphoma Pseudohyperkalemia in Chronic Lymphocytic Leukemia: An Often Overlooked Clinical Entity Richter Transformation Arising From Chronic Lymphocytic Leukemia Venetoclax: Management and Care for Patients With Relapsed or Refractory Chronic Lymphocytic Leukemia ONS book: Site-Specific Cancer Series: Leukemia (first edition) ONS symptom management resources:  Fatigue Prevention of Bleeding Prevention of Infection: General Blood Cancer United: Chronic Lymphocytic Leukemia Treatment CLL Society: Patient Education Toolkit Lymphoma Research Foundation: Lymphoma Treatments Patient education sheets Acalabrutinib Ibrutinib Pirtobrutinib To discuss the information in this episode with other oncology nurses, visit the ONS Communities.  To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode "Blood work is a really nice way to evaluate if there is progression of the disease. And we evaluate their blood counts, specifically that complete blood count with a differential. We anticipate an elevated white count, and we anticipate that the absolute lymphocyte count is going to be elevated. That's characteristic of the disease. But what evolves and happens is that those numbers can rapidly change and what we get concerned about is if that white count—and the percentage of the absolute lymphocyte count specifically—starts to increase and double quickly." TS 5:52 "There are some components that help clinicians decide if we expect these things, this cadence of change to happen more readily, or if we feel really comfortable that the biology of the variants contributing to the type of CLL that each patient may have, they may not have that progression as quickly or at all. And so that kind of helps us in that follow-up and cadence. Oftentimes, we're checking blood work every three or six months. Some patients are on an annual interval of visits depending on that active surveillance. I think the other piece is that we have a relatively low threshold when there is a change in symptoms to just recheck those blood tests. It's nice that we can have a pretty readily available blood test to be able to give us a lot of information for these patients." TS 9:45 "When we think about CLL therapy, the old tried and true [treatments] still work: so, rituximab and obinutuzumab. And then we kind of start to think about pathways and the way, the mechanisms of which these treatments are integrated. We think about different pathways of how we can induce cell death, but also what are the potential side effects? What are the potential interactions?" TS 19:35 "I think a lot of this is about really having a clear understanding of the patient's goals and really being able to understand and align. I think we have a lot more data to provide guidance for those patients that really are wanting to know: What is my chance of overall survival? If I do this, does this mean that I don't need to ever be on treatment again? If I do it this way, does it mean that I have to come into clinic every week, or does it mean that I have to come in every week but I'm done? I do one year of treatment, and I don't have to think about treatment for a really long time based on some of these components that we can take into consideration." TS 24:36 "When we think about the B-cell lymphoma 2 (BCL-2) inhibitors, with venetoclax, I think the biggest component we think about is tumor lysis syndrome. It's so effective that these cancer cells release all of those electrolytes, potassium, phosphorus; you can see a rise in the lactate dehydrogenase and uric acid because those cells are breaking down. And so subsequently, that leads us to the consideration of, is the patient's kidney function able to clear it? And so a lot of frequent lab monitoring, a lot of hydration, supportive care with medications like ursodiol or allopurinol to really improve the ability to clear that cellular waste product so that it doesn't cause an oncologic emergency." TS 34:11

In this episode, Jordan shares his journey from a young hunter in Iowa to a top-tier dog trainer and field trial competitor. We explore dog training principles, the importance of understanding dog behavior, and how to develop a strong, cooperative relationship with your hunting dogs. In addition to his history, Jordan also dives into how to develop a dog's mental framework for better performance in hunting and field trials.Music used under Creative Commons -Two Step Daisy Duke by Mr. Smith is licensed under an Attribution 4.0 International License. 

Hey Popcorn Pals! We're back again with Mark David Christenson...and it's getting hot in here! We're talking all about lava, racism, and Los Angeles...you guessed it, we're talking about Volcano (1997)! See you at the movies! –––––––––––––––––– You can follow Popcorn Pals on Instagram, Tiktok, and Letterboxd @PopcornPalsPod. Email us with your thoughts, opinions, and questions at PopcornPalsPod@gmail.com. Popcorn Pals is produced by Clara Madenwald, our social media is run by Katelyn Bordini, and our artwork was made by Angela Rodgers. The intro for Popcorn Pals uses graphics from You Want Pizzazz ?!? and sounds from Freesound.org: “COMCam_8mm Movie Projector (Rus’) 01_KVV AUDIO_Free” by KVV Audio (https://freesound.org/s/830217/) licensed under Attribution 4.0. “Film Countdown” by qubdodup (https://freesound.org/s/182110/) licensed under Creative Commons 0. “Lofi Piano + Drum Loop” by Doomsdaybear (https://freesound.org/s/720123/) licensed under Attribution 4.0.

Episode 552 Welcome back to the sewer, everybody. Tonight Nick goes full conspiracy theorist with a spicy (and completely unhinged) theory: the Salem witch trials never happened the way you think — they were staged BY witches to protect themselves, and they've been quietly running society ever since. Nick breaks down over 20 "pieces of evidence" ranging from sex toys to skincare routines to the women's bathroom line, takes live calls from actual self-proclaimed witches, and somehow ends up talking about pee. Plus: movie reviews (Obsession vs. The Backrooms, Spider-Man Noir), Quake and Killer Frequency talk, a Brad Pitt sobriety update, a Wordle fail, back pain and pillow surgery, and a mailbag stuffed with $2 bills courtesy of author M. Andrew Jones. As always, this is a value-for-value show — if you got something out of it, toss a few bucks or a weird piece of mail our way. New episodes of Nick the Rat Radio drop weekly under the Dark Sewer Network banner. Grab a beer, don't summon anything, and enjoy. #NickTheRatRadio #DarkSewerNetwork #Podcast #ComedyPodcast #WitchesAreReal #ConspiracyTheory #ValueForValue #IndiePodcast #FunnyPodcast #LateNightRadio #PodcastClips #RatRadio #WitchTrials #NoAgenda #WeirdInternet #sewerchat A paranoid rat discusses conspiracies, secret agendas, and things they don't want you to know — while playing hand-picked underground music. Call in live: 1-917-719-5923 Originally aired: 08/12/26 All music is Attribution 3.0 Unported (CC BY 3.0). All artists are credited during the episode. For more info: www.nicktherat.com

Welcome to another edition of The Retail Roundup: your monthly recap of the biggest headlines and developments in the retail world. As always, we have Armin Alispahic with us to dig into operations and organic industry trends. We're also thrilled to welcome Damiano Ciarrocchi back to the show. He'll be sharing his takes on all things media.  There are a lot of interesting updates to dig into today! Let's get into it!   "For a long time, the digital shelf and the physical shelf have been completely disconnected. And the biggest problem in online grocery that we know of is just having out-of-stock items." -Armin Alispahic   KEY TAKEAWAYS In this episode, Julie, Jordan, Damiano, and Armin discuss: AI Corner: AI-Generated People Disclosure Amazon now requires disclosure for AI-generated photorealistic people in A+ Content. Brands should update creative workflows to include metadata tagging and audit existing assets for compliance. Amazon DSP: Omnichannel Metrics Amazon DSP now attributes sales across retailers like Walmart, Target, and Home Depot. This gives brands a clearer view of cross-retailer impact and marks a major step toward true omnichannel measurement. Amazon Marketplace Operations Buy Box eligibility: More sellers can now compete, but performance still determines who wins. Returnless resolutions: Brands can automate refunds for low-value items to reduce costs, but should monitor rules carefully to prevent abuse. Instacart Updates Immersive Feed: Vertical video ads create new opportunities for product discovery beyond search. Arpalus acquisition: AI-powered shelf scanning promises better inventory visibility and fewer out-of-stock frustrations. Walmart Connect Walmart acquired Vibe.co to make Connected TV advertising more accessible for brands. Negative keyword targeting is finally rolling out for Sponsored Products, giving advertisers much-needed campaign control.   MENTIONED IN THIS EPISODE Connect with Acadia's Retail Media Team Lead, Damiano Ciarrocchi Connect with Acadia's Operations Team Lead, Armin Alispahic Connect with our host, Julie Spear Connect with our host, Jordan Ripley Learn more about Acadia

https://youtu.be/eUqMjIq3r2U Brian Hong, Founder of Infintech Designs, Flowbots.ai, and BigEasyData.ai, is driven to Build AI Revenue Engines that create freedom by helping businesses generate more leads, sales, and revenue while increasing the productivity of their teams. By combining SEO, AI automation, business intelligence, and human expertise, Brian helps companies improve their marketing, systemize their operations, and enhance their people with AI rather than simply replacing them. In this conversation, Brian introduces his Team Building Framework—Attract and Assess A-Players, Productize and Systemize, Hire People Who Can Follow Instructions, and Enhance with AI Capabilities. He explains how placing people in roles where they can thrive creates stronger teams, why clear processes and blueprints make it easier to scale, and how AI can enhance employees by increasing their productivity instead of replacing them. Brian also discusses how SEO is evolving with ChatGPT and Google AI Overviews, why businesses need to build brand authority and entity breadth, and how business intelligence can identify the specific areas where AI can create the greatest revenue impact. — Build AI Revenue Engines with Brian Hong  Good day, dear listeners. Steve Preda here with the Management Blueprint Podcast, and today my guest is Brian Hong, the founder of Infintech Designs, Flowbots.ai, and BigEasyData.ai. These are New Orleans-based companies, including a digital marketing agency, focused on building more leads, more sales, and more exposure online with strategic SEO and digital marketing strategies. Brian, welcome to the show.  Thanks. Thanks for having me.  So you have quite a portfolio. I also read on your LinkedIn page that you invest in other companies, and then you support them as well. So it sounds like you have a lot of irons in the fire. But before we get into all that, my question to you is, what is your personal “Why,” and how are you manifesting it in your business, or businesses?  Why do I work so hard? Why do I want to build all these companies? To me, money creates freedom. I’m trying to bank as many freedom points as I can to live life on my own terms, and to do and have experiences with the people I love. That’s my “Why.”  Wow. How does that manifest in your businesses?  That’s a good question. I'm building AI automation to get my time leverage, to create duplication, so I can 10x the productivity of my employees. Not hire more people, but keep my A-players.Share on X Because if I have an A-team, or can cultivate an A-team, then I think I can bank more freedom points at a more efficient and scalable process. Don’t hire more people. Hire people intentionally, and 10x their productivity. That would be a domino effect to align with gaining more freedom points.  So what’s the maximum number of freedom points? Is it like a 100-point scale? What does it look like to have 100 freedom points?  It’s working because I want to, not because I have to. Because I love working. It’s living life on my own terms and focusing my time on things that I want to do. For instance, I have a house cleaner. I don’t want to clean the house. My time is better spent doing something else that I passionately want or love to do. Unless I loved cleaning houses. That’s fine. Maybe that’s therapeutic for some people. But it allows me to live life on my own terms. Money is the key that unlocks those opportunities to live life on my terms.Share on X  How do you maximize your freedom points? What does it look like when your freedom points are maxed out?  Then I’m working because I want to, not because I have to. I still want to work. I still want to build. I love building things. I’m not the type of guy who wants to go to the beach, sit on the beach, and do nothing all day. I might do that for an hour. I’ve got to be doing something. I have to be building. It’s just the way I’m programmed. Maybe I don’t want to work as much as I do now, but I can’t imagine a life doing nothing. To me, that doesn’t serve a purpose.  Yeah.  I like building. I love contributing. I love being a part of the equation of success. It's just fun to me. I get gratification out of it. I like creating jobs.Share on X I like creating communities. I like meeting people. It’s interesting to me. It fills my bucket. That bucket is filled to then, I mean, try and give me freedom points to then go spend some personal time creating experiences with the people I love, mainly my wife and my child.  That’s amazing. Okay, let me take a step back. You have multiple companies. You have Infintech Designs. You have a couple of AI companies as well. How does that portfolio work?  I essentially do this. I have a construction company as well, TurnKey Renovators, a GC for residential. I have a couple of e-commerce companies. Really, I’m doing the same thing over and over. Earlier in my life, I used to wait tables. My takeaway from that experience, from working at Applebee’s to fine dining, is: How many different dishes can you make with the same ingredients?  With my knowledge, my resources, and my skills, how many different things can I do with them? This is my version of it. All those companies, by the way, I’ve never stroked a check. I pretty much say, “Give me half your company, and I’ll help you grow it.” I’ve never cut a check because I give them what they really want, which is the outcome they want to achieve with that money. They want the money to help grow their company. What if I just help you grow your company?  So I ask for an equal seat at the table, and in exchange, I’ll install what I know and go grow it. I’m essentially doing that over and over. My time is spent on high-level decisions, systems, processes, automation, and marketing.  Yeah. Love it. You know, I always wondered about marketing agencies. If they really know how to grow sales, why are they not doing it for themselves, and why are they offering it to others? It sounds like you are drinking your own Kool-Aid, and you are using your own product.  Yeah. Definitely. We practice what we preach. I see some companies doing that because there’s also an abundance mindset. If I can do it for me, and I can do it for someone else, let me just create another revenue stream and do it for both of us.  Okay. That makes sense. This podcast is all about frameworks. I wonder, what is a framework that you have created or discovered that helps you be effective in what you do, and that you could share with the audience so they might also find a way to leverage it in their business?  I guess it depends on many things. From team building, it may be doing a DiSC Assessment and Kolbe tests to make sure we place each person in a situation where they thrive. Sometimes when things aren’t working, maybe the owner, the manager, or the person needs to look in the mirror and say, “This is my fault, not the employee’s fault.” “I didn’t set them up for success.” “I’m trying to stick a round peg into a square hole.” “I’m trying to put them in a position that they may not thrive in, and they’re not programmed to naturally do.”  So we’ll sometimes do these assessments, whether it’s a personality clash or a personality type, and make sure we place them in a role where they’ll thrive. So that could be a framework. Setting the employee up for success. Once we do have an employee, the better the plan, the better the outcome. So try to productize and systemize everything we do. If we have a blueprint people need to follow, then I can spend more of my time not finding specific talent and skills, but finding people who can follow instructions.  Because if we have the blueprint, and this is what you need to do, then I can get a lower-wage worker who doesn’t have a specialized skill. That specialized skill will be developed because I’m handing you the blueprint of what you need to execute.  So that’s the three-step framework. Set employees up for success by delegating tasks that fit their personality. Then productize and systemize. Then find people who can implement. To what extent does that work in the AI age? Are these people who just execute tasks according to instructions still solving the problems, or is that no longer working because of the fast pace of change?  It depends on what the activity is, but generally, and more often, it’s human enhancement, not human replacement. So instead of saying, “Let’s just say I have a web developer, and I get more business, so I need to hire a second web developer, web designer, programmer, then a third one, then a fourth one.” The new version today is: keep the one you have, and instead of hiring another human, 10x their productivity with an AI-driven solution.  Allow them to do more with less. Allow them to duplicate their activities so they focus on their revenue-generating activities, on the decisions and activities that AI cannot do, as of yet. That’s how we turn an A-player into an A-plus player. That’s how we turn a B-player into an A-player. That prevents me from having to hire people I don’t want working for me, which are C-players.  Isn’t there a risk that when you have too few players, even if they are A-plus, there’s too much dependence on a single person? Well, I mean, we’ll hire more than one. I have a seven-person leadership team. I have two main managers. I have a department head and then an associate, so there’s always some level of duplication. Then you have an AI layer in between that. So between all of that, yes, if someone gets struck by lightning or someone is sick, the ship needs to keep sailing. We can’t shut down the business.  Love it. What is driving growth in your business?  Relationships. SEO. Ranking in LLMs. Google AI Overviews. ChatGPT. I’d say those are the main pillars that are creating opportunities. I also own a conference, rockstarsconference.com. We’re entering our 15th year. That’s network value, positioning of expertise, and relationship building. Things that AI cannot replicate. Human connections. Then I also do SEO for myself, right? Our last handful of leads that came in through Flowbot.ai. This one particularly stands out. There was this roofing company that sent me an email. We actually talked on the phone.  He really blew up my ego and talked about how great I was. I thought he was a referral. I’m like, “Man, why does this person think I’m so great? It’s really odd.” I said, “Can I ask how you heard about me?” He’s like, “Oh, I spent the last two hours talking to Gemini because I discovered you through Google AI Overviews, and it just told me you’re great.” So I’m like, we’re entering a new world. That is a referral. It’s not from someone I know who spoke highly about me. It’s through a language model. Gemini said I was great, so this person believed I was great.  That’s amazing. That’s very cool. So you have these four pillars. I love it. Relationships, SEO, GEO—or whatever AI referrals you want to call it—and the conference. Would you bucket the conference into the same category as relationships, or is that more of a proactive way of creating a community beyond personal relationships? Is it the same thing?  It checks a lot of boxes. A few of my business partners were born out of that conference. New opportunities and getting clients were born out of that. Knowledge gain. Knowledge transfer that I gained to go implement. So it checks all the boxes. I’m gaining knowledge. I’m gaining relationships. I’m gaining partners. I’m gaining new systems. New processes. I’m gaining sparks, catalysts, and kind of tracks to go down and explore. So it kind of checks a lot of boxes.  Yeah. Love it. So the SEO and GEO piece, is it something that is static, or is it dynamically changing all the time?  Dynamically changing. It’s SEO 3.0, right? SEO is dead. It’s dead if you’re doing SEO the old way. Getting ranked in ChatGPT, the LLMs, and Google AI Overviews. Let’s just say it’s everything you do with SEO, plus more now because you have ChatGPT citations. You have sources that these LLMs frequently query. Then, in the world of SEO—the search engine Google—you have broad core updates. Broad core updates. Updates to the algorithm. That’s pretty much what it means.  They also occur within LLMs. So it’s pretty much do SEO, plus more. What is the plus more? If I had to distill it, it’s get brand mentions and actually become a brand. Do podcast interviews like this. Get press releases. Get write-ups. Be on SoundCloud. Do social media. Post on LinkedIn. Get write-ups in news and media publications. Appear in Google News. Have a website that has dynamic content. Create your topical map. The list keeps on going. Build your brand. That’s the SEO of today. That will put you in a position to get mentioned in ChatGPT and Google AI Overviews.  Yeah. That’s fascinating. I’m just thinking about my business. We had a website that actually got some referrals from AI. We even got some clients last year. Then we split the website into two websites, and things dried up. It was kind of an interesting situation. We still had the same amount of content, but we moved it to a different domain, and it did not register the same way. Do you see that often?  Yeah. You want Google and LLMs, at the most basic level, to have a better understanding of who you are, what you do, where you do it, and the services you offer through having something called breadth of entities. Entities are the nouns of the internet. Entities are a signal. A language. All Wikipedia pages are entities, but not all entities have Wikipedia pages.  They’re the nouns of the internet. It’s a layer of clarity for search engines, algorithms, and LLMs to understand who you are, what you do, and where you do it. It’s not the only signal, but at a foundational layer, that should be implemented. So what we’re talking about is creating content. What does that mean? Create content on your website. Don’t create content for the sake of creating content because anybody can create content with AI.  Create intentional content that satisfies the user and aligns with certain algorithmic components, such as Google's E-E-A-T: Experience, Expertise, Authoritativeness, and Trust.Share on X Everything we’re talking about is SEO. You want optimized content. You want pages. The first 150 to 200 words are important. The last 150 to 200 words are important. Add tables. Add bullet points. Make sure your content is clear. Position yourself with authority.  Have links pointing to it. Interlink it. These are all SEO kinds of activities. So SEO is alive and well, but there are new layers you need to add on top of that to create optimal positioning in Google AI Overviews and ChatGPT.  Yeah. I saw one of your videos on your LinkedIn page where you actually explained what is the wrong way to do SEO and the right way to do it. I think you had your alter ego disputing with you. Yeah. That was pretty funny. So that sounds like a lot of work. Can you delegate that to AI agents to do this kind of stuff?  Yes and no. It’s not like I just click a button and step away. It takes a human-in-the-loop system, and that’s what we’ve developed. So yes, I don’t need as many humans, but I still need humans.  So you said that in one of these companies you have 100 AI agents working on SEO, creating SEO impact for your clients. What is it that the AI agents can do, and what is it that you still need the human to do?  The AIs collect information, rapidly digest it, find patterns, perform pattern analysis, do research, and create content briefs. But there needs to be thought leadership. AI is very directional. It’s, “Go do this,” but we need a human to point it in the right direction. We need to create guardrails. We need to create a source of truth. It needs to know where to look for the right information. It needs direction on what to do with this information.  How should I digest it? How should I format it? How should I break up the heading tags? It needs that element where it can go do it, but the human is part of that last-mile conversion. So maybe the AI does zero to 80, and maybe the human does the 80 to 100.  Yeah. That’s very interesting. So what’s one thing that you’re actively trying to figure out in your business?  How to automate everything. Everything is a complete agentic workflow that is proactive, not reactive. Where I have a board of advisors every day looking at how they can serve me.Share on X Identifying the patterns in my life that I need to stop doing and they can do. Developing skills, if they don’t have them, to go execute that. Having a feedback loop to constantly improve.  This has become superintelligence. Agentic work, which is kind of here. That’s what maybe some people have heard about: OpenClaw. Then you have something called a Hermes agent. These things are here, but they need to be trained. They need to be fed the right information and given the right guardrails. But it has begun, and I’m trying to go down that journey.  Isn’t that overwhelming to think of all these details, managing these agents, and making sure they’re not going rogue or getting confused by what every one of them is doing?  It’s overwhelmingly exciting, but not overwhelmingly bad, because this is the worst it’s going to be, and it’s mind-blowingly good. It’s overwhelming because it’s so amazing and so awesome. It’s garbage in, garbage out. I am the architect trying to create the blueprint on how to control these agents. To me, that’s incredibly exciting and incredibly amazing. To be a part of this time in history, it’s like that feeling when I dropped out of college and this thing called the internet was born in 2000.  I knew the world wasn’t going to be the same again. That same feeling came again in 2022 when I heard about ChatGPT. I created my first AI company in 2023. I said the world isn’t going to be the same again. I have the same feeling I had in 2000, but times 100. So to me, it’s overwhelming, but overwhelmingly exciting.  Yeah. So what does one do if they want to get, okay, let’s say it’s me. I use ChatGPT actively, but I’m not building AI agents. What would you recommend that I do? How do I even get started?  What is your pain point? Is it communication? Is it writing emails? Is it reporting? It kind of depends, right? You can customize it based on your pain points. Where are you spending your time, and where should you be spending your time?  Yeah. That’s a good question. I think the first question is, what should I even use it for?  I can give you some ideas. A handful of things I use it for, but not limited to. I can give you use cases that we do for other people. So to construction company, inbound and outbound calls. We never miss a phone call. We answer every single one. We qualify the lead. We seamlessly connect to a CRM. We know if it’s a new customer or an existing customer. If it’s an existing customer, we can look at their history. We can now have an intentional conversation through voice.  I can clone that. I can qualify them. I can book the appointment. I can put it on the salesperson’s calendar. I can receive a text message. I can read the message. I can set the salesperson up for success. I can then pull their address. I can then pull their demographics. I know their net income. I know their affinities, their interests, their hobbies. I know whether their house has a pool. I know the number of bedrooms and bathrooms. I know their credit score. I know their disposable income.  My layer of intention is going to be very different if I have all of this data to interact with that person, either through a voice agent, an AI agent through SMS, through email, through voice, or I can pass that information to the salesperson so they know what they’re walking into. They know the opportunity. So we have lead scoring. We have prioritization. That's one thing we could do: taking over your appointment setting and lead qualification.Share on X Then we can create reporting.  Then we can create trend forecasting. We can turn your business into a mathematical equation. We know 10 leads equals 3 appointments, equals 2 shows, equals 1 person who shows up, average ticket $10,000. We know that formula. Then we say, “Well, we need to feed it more.” The math equation is 10 equals $10,000. Whatever that math equation is, that’s the position I want to be in. I want to make data-driven decisions. So AI is an accelerator to achieve that.  What’s at the top of the funnel? Is it advertising?  Yeah. It could be Facebook Ads. Google Ads. SEO. It kind of depends. Do you want expensive and fast, or do you want cheap and slow? Expensive and fast. When I say expensive, I mean cost per acquisition and cost per visibility. That’s going to be Google Ads, Facebook Ads, LinkedIn, TikTok—anything where you’re buying media. That’s going to be expensive because you have to pay on a per-click basis or a per-impression basis. The cheap and slow is going to be something like SEO.  Do the work now to feel the impact later. It’s signal building. You don’t have to pay on a per-click basis. You don’t have to pay on a per-impression basis. But you have to build signals. Those signals cost money. You have to do the work, but it’s not going to happen overnight. You do the work now to feel it later. It’s an investment. So ideally, you do both. You take a blended cost per acquisition because your SEO channels almost 99% of the time are going to have the lowest cost per acquisition. But speed is going to come from Facebook Ads and Google Ads. So you take the best of both worlds with a blended cost per acquisition.  Is the formula the same for business-to-consumer and business-to-business companies, or is it different?  Yeah. The algorithm doesn’t change. The algorithm is the algorithm. The messaging is different, but it’s the same across the board. The concepts are the same. There are some things, like in medical. Google specifically has something called YMYL—Your Money or Your Life. That’s going to be finance businesses, payday loans, and medical. Those things have a high impact on your life.  So they may have a little more scrutiny, and it might be harder to build trust and validation because of the category you’re in. In that aspect, yeah, the formula is a little bit different. But the activities you engage in are the same. You need to build content. You need to build your brand. You need to build links. You need to optimize your website. You need to create on social media. It’s all the same.  Yeah. Fascinating. So who is the ideal client that you would like to respond to this podcast?  Man, I get asked that, and I’m having more difficulty because I have a lot of companies in my portfolio, right? I have, as of now, about seven companies. I’d say companies that want to automate. Why do you want to automate? The first step of that is maybe building intelligence—business intelligence. You can’t improve what you can’t measure. What if we build a system where maybe you take two steps back to take 10 steps forward?  The two steps back is building business intelligence through AI-driven systems to have segmentation and attribution on exactly what’s happening. How many leads are you getting? Where are they coming from? What is your workflow? Create the math equation. Now we have a measurement. We have a benchmark. Now we can build custom AI agents to say, “This is what we need to focus on first.” So we have our foundational layer, our source of truth.  Maybe that’s a good first step, so you’re not doing a spray and pray. You can say, “Now I know what I need to do. Now I know where my problems are.” Let’s remove the emotion of, “I think.” It now becomes, “I know this is a problem.” Now let’s zoom in and say, “Well, how do we solve this problem?” Are leads the problem? Or is it connecting to the leads? Is it showing up to the appointment? Is it closing the deal? Are we closing deals, but the average ticket is low?  If we close one deal, is it upselling to a second deal? What is the one-year value? Lifetime value? First transaction value? If we don’t know that, then how do we create a math equation of success? How do we know what bucket we need to feed? How do we know where the problem is or isn’t? If we do know where it is, then we can say, “Let’s build a second AI agent.” How do we augment and enhance maybe lead-to-connection rate? Let’s build an SMS agent.  A voice agent. An outbound agent. Let’s build nurture and upsell. Let’s follow up in perpetuity, forever. Let’s tackle that first because we have clear, data-driven insights showing this is a problem. I would say people who want clarity on where their problem is, or maybe they know where their problems are. Then that could be a starting point. So it’s hard for me to answer because I’ve got my hands in so many different buckets.  I’m top of funnel. I’m middle of funnel. I’m bottom of the funnel. I’m top of funnel. Introduction. Brand. Product or service. Google Ads. Facebook Ads. SEO. GEO. I’m middle of funnel. Turning visitors into customers. That’s follow-up AI systems. That’s operational efficiencies. That’s touchpoints. That’s nurturing. I’m bottom of funnel. I’m business intelligence. Segmentation. Attribution. I can help with all stages. I just need to talk to businesses. Businesses that want to grow and generate more revenue. That’s my audience.  Love it. Love it. So if you have a business that wants to grow and generate more revenue, then make sure you check out Brian Hong on LinkedIn. Where else should people go if they want to learn about your companies?  Yeah. I’ve got Brian Hong Digital on Instagram. I’m trying to build my own personal brand. I’m about to relaunch some videos again. I’ve been busy with another acquisition of another marketing agency. I’d say check out the socials or send me an email through Flowbots.ai or InfinTech Design.  Okay. Sounds good. So check out Brian. I mean, that’s pretty amazing. The complexity that you’re managing. Not just the number of companies. The number of investee companies you’re in. The products you’re building. The conferences. It’s kind of mind-boggling how you’re managing that complexity. But I guess you have a couple hundred AI agents at your service. If you’d like to learn more and explore Brian’s products, go to his LinkedIn page.  Then you can connect to his different companies from there. If you enjoyed this conversation, make sure you stay tuned because every week I bring a couple of amazing entrepreneurs like Brian who will open your eyes to the opportunities ahead of you. So thanks, Brian, for sharing your knowledge and insights. Thanks for listening. Thanks, Steve. Appreciate it. Important Links: Brian's LinkedIn Brian's  website

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