Podcasts about Attribution

"If you are considering board service, I would say take the leap. Start with your local chapter. It will give you some valuable skills that will help prepare you when you are applying for your national level. And I always say, if you want to do it, just do it because what's the worst that can happen? They can say no, but that doesn't mean that you will never serve on a board. I always tell people delayed is not denied," Cassandra Green, DNP, RN, OCN®, ONS member and past president of the Oncology Nursing Certification Corporation (ONCC) Board of Directors, told Evelyn Wempe, DNP, MBA, APRN, ACNP-BC, AOCNP®, CRN, NEA-BC, chair of the ONS Leadership Succession Committee (formerly known as the Leadership Development Committee), during a conversation about service on a board of directors. Wempe spoke with Green and ONS members Kristin Ferguson, DNP, MBA, RN, OCN®, CGNC, former treasurer and director-at-large on the ONS Board of Directors, and Yanka Campbell, DNP, RN, CPHQ, AGPCNP-BC, CNE, member of the Oncology Nursing Foundation (ONF) Board of Directors, about their experiences with board service. Music Credit: "Fireflies and Stardust" by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Earn 0.5 contact hours of nursing continuing professional development (NCPD) by listening to the full recording and completing an evaluation at courses.ons.org by August 28, 2027. The planners and faculty for this episode have no relevant financial relationships with ineligible companies to disclose. ONS is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. Learning outcome: Learners will report an increase in knowledge related to serving on a board of directors for a professional organization. Episode Notes Complete this evaluation for free NCPD. ONS Podcast™ episodes: Meet the ONS Board of Directors series Episode 342: What It's Like to Serve on the Leadership Development Committee ONS Voice articles: Could Today Be the Start of Your ONS Leadership Journey? Nursing Leadership Unlocked Leading With Purpose Creates a Vision for the Future of Oncology Nursing ONS courses: A Guide to Chapter Leadership: Chapter President Training Board Leadership: Nurses in Governance Clinical Journal of Oncology Nursing article: Rearview Mirror Leadership: Looking Backward to Move Forward ONS Board Self-Assessment ONS Leadership ONCC Board of Directors ONF Leadership Your Roadmap to Future Service on the ONS Board of Directors ONS Leadership Learning Library To discuss the information in this episode with other oncology nurses, visit the ONS Communities. To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode Campbell: "Joining a board was a natural next step for me to maintain my connection to bedside nursing that I've loved for so many years, and to find a way to give back to advanced practice nurses as well in this role. The Oncology Nursing Society and Foundation were especially meaningful for me because I knew firsthand the importance of having scholarship, research, funding, and leadership development programs that can really change the trajectory of a nurse's career. I realized I wanted to help shape the opportunities that were available to me for future nurses, and I just did not want to continue to do that through one-on-one mentorships, which I have done extensively throughout my career, but find a way to help more broadly toward guiding organizational mission and strategic objectives." TS 7:20 Green: "Everyone was so welcoming on the board. Everyone was so friendly. One of the first things I remember our executive director Tony Ellis telling me is, 'Most of our new board members are really quiet and reserved at our first meeting. They just kind of keep things to themselves. They don't ask a lot of questions.' I don't know if they were prepared for me because I came in with guns a-blazing, and I had lots of questions. I was not quiet. I was very involved and very vocal. I still am, but that was one of the best experiences ever. Before that, I had never really been in a board setting other than my local chapter, and even then, I was just starting to be in that setting because I was the president of my local chapter and on the [ONCC] Board of Directors at the same time." TS 10:29 Ferguson: "A nonclinical mentor I would absolutely identify would be Alec Stone, who used to be the ONS director of public affairs. … He helped me to learn a lot about health policy and advocacy and the impact a nurse's voice can have. Learning how to speak about my experiences in health care in public by doing programs like the Nurses in Washington Internship … or ONS's Capitol Hill Days ended up giving me a lot more confidence that I didn't know I would have in expressing my point of view and being very open and collegial and expressing my opinions. … This really lent itself well to my future board experience because, as Cassandra mentioned, board members have to speak their mind and speak up at the meetings." TS 12:11 Campbell: "One of the most unexpected benefits was when I reached out to my executive leadership team at the Kimmel Cancer Center at Johns Hopkins and said, 'I'm being considered to serve on the ONF Board. This is going to require me taking time away from work to attend meetings, to attend some in-person meetings. And then it would be really wonderful at the institution if I'm able to also financially impact the nurses who need to benefit from what I've benefited from in my career.' Usually when you have those conversations, you are expecting to present a deck of PowerPoint slides to make your case, but the answer from my leadership team in participating in ONF and supporting the Board was an immediate yes. It was 'Yes, when can you start? Yes, what can we do to support you?' And really making sure that I had dedicated time to be fully present." TS 14:15 Ferguson: "There are many skills and experiences that can lend themselves to being a strong board member. … The ability to speak your mind clearly and express your thoughts, which really boils down to strong communication skills. We are lucky in our careers. We all have worked as nurses in different settings and health care, and nurses are naturally skilled and good at communication. We learn strategies like SBAR—situation, background assessment, recommendation. Nurses every day are communicating in their places of work, oftentimes with patients who are sick and need education, or perhaps with new nurses they're teaching or mentoring. And they are communicating with non-nurses, as well, and nonpatients, so clinical roles and nonclinical roles. So nurses already have a good understanding of best practices when it comes to communication, and this can lend itself well to any board position." TS 21:04 Green: "When you [come into a] leadership role, I think that's when we learn most about ourselves and what we expect. And be the leader type of leader that you want to be and the type of leader that you would like to work with so that you can make your experience valuable and pleasurable." TS 28:57

Hey Popcorn Pals! This week we're taking about the Green Day movie, Nimrods. Did you see the movie? Tell us what you thought about it! See you at the movies! –––––––––––––––––– You can follow Popcorn Pals on Instagram, Tiktok, and Letterboxd @PopcornPalsPod. Email us with your thoughts, opinions, and questions at PopcornPalsPod@gmail.com. Popcorn Pals is produced by Clara Madenwald, our social media is run by Katelyn Bordini, and our artwork was made by Angela Rodgers. The intro for Popcorn Pals uses graphics from You Want Pizzazz ?!? and sounds from Freesound.org: “COMCam_8mm Movie Projector (Rus’) 01_KVV AUDIO_Free” by KVV Audio (https://freesound.org/s/830217/) licensed under Attribution 4.0. “Film Countdown” by qubdodup (https://freesound.org/s/182110/) licensed under Creative Commons 0. “Lofi Piano + Drum Loop” by Doomsdaybear (https://freesound.org/s/720123/) licensed under Attribution 4.0.

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we're tackling a topic that has evolved from a conference panel talking point into one of the most significant media budget shifts in digital advertising: Amazon DSP for non-endemic brands.  Historically, brands that don't actually sell physical products on Amazon's marketplace have questioned why they should buy Amazon media. Today the conversations we're having with brands are very different.  Joining us today to unpack why 2026 is the turning point for non-endemic media buying is our very own Director of Retail Media at Acadia, Ross Walker.  Let's dive in!    Quote: If you're a non-endemic brand and you're hitting a point of consistent diminishing returns with your traditional media channels, that's the first signal that you should consider testing into a new media channel like ADSP. Ross Walker   KEY TAKEAWAYS In this episode, Julie, Jordan, and Ross discuss: Endemic vs. non-endemic, simplified: It's really just "sells on Amazon" vs. "doesn't sell on Amazon" - the jargon is mostly industry inertia. Amazon DSP has hit parity with The Trade Desk: Years of building out premium CTV/STV, audio, digital out-of-home, and owned-channel inventory means Amazon can now support the same kind of full-funnel programmatic buys as legacy DSPs. The real edge is commerce data, at a lower cost: No other DSP has Amazon's depth of purchase-intent signal, and Amazon has intentionally kept platform and audience fees low to win market share while it can. Premium CTV reach is a genuine unlock: ADSP now reaches roughly 80 million authenticated CTV households a month through partners like Netflix, Disney+, and Roku - inventory that used to be exclusive to players like The Trade Desk. Attribution is no longer the weak link: Tools like Amazon Marketing Cloud, the Amazon Ad Tag, and conversion APIs let non-endemic brands tie a Netflix or Roku impression directly to a D2C sale, lead form, or sign-up - solving a measurement gap that's plagued programmatic for years. Endemic brands get more flexibility too: Brands that do sell on Amazon can now send DSP traffic to their own site or other retailers (Walmart, Ulta, Home Depot), though the richest behavioral/custom audiences are still reserved for traffic that stays on Amazon. Signals to know it's time to test ADSP: Diminishing returns on Meta/Google/Trade Desk, or an audience with strong, specific purchase intent are both green lights to start testing. What still differentiates DSPs going forward: As capabilities converge across platforms, the real differentiator becomes each platform's unique owned audiences and media properties (e.g., Amazon's Prime Video, Walmart's owned data via The Trade Desk).

Rushed methodology changes implemented mid-season by Nielsen have severely shaken the NFL's confidence in standard television ratings. NFL Chief Data Officer Paul Ballew explains how media fragmentation is forcing leagues and networks to demand radical transparency or switch to new transactional metrics. Key Highlights

Eine sehr politische Folge – und eine, in der ich mich für Max Monolog-Lastigkeit der letzten Wochen revanchiere.Zum Berliner Landesnetz: Die Systeme sind wieder online, Bürgerservices erreichbar. Digitalstaatssekretär Florian Hauer sagt, es gebe aktuell keinen Hinweis auf eine Infiltrierung, aber nur als Momentaufnahme. Abgeflossen seien nur ohnehin öffentlich verfügbare Daten. Wir diskutieren, ob diese Art halbgarer Kommunikation hilft – und ob man es in so einer Lage überhaupt richtig machen kann.Das Hauptthema: Am 12. August hat Trump ein National Security Presidential Memorandum unterzeichnet, das geprüften US-Unternehmen offensive Cyberoperationen gegen ausländische cyberkriminelle Organisationen erlaubt – unter staatlicher Kontrolle, mit Verträgen bei DOJ oder DHS und schriftlicher Freigabe pro Operation. Ich bin überrascht, wie durchdacht das Papier formuliert ist, gerade bei den Definitionen. Nur ist damit noch nicht mal die halbe Miete gemacht: Die eigentlichen Verfahren, also Mindeststandards, Targeting, Deconfliction und Rules of Engagement, müssen erst in den nächsten 60 Tagen definiert werden, und bis dahin darf keine einzige Operation genehmigt werden. Offen bleiben bis dahin Attribution, Third-Party-Infrastruktur, Haftung bei Kollateralschäden und ein dünnes Oversight-Modell ohne Berichtspflicht an den Kongress. Meine Vermutung zu den Teilnehmern: Die Großen übernehmen risikoarme Botnet- und Scam-Compound-Takedowns, für alles Heiklere entstehen Startups.Max bringt eine Keycloak-Schwachstelle: CVE-2026-18963, CVSS 9.1, unauthentifizierte Account-Übernahme über einen schwachen Password-Reset-Mechanismus. Alle Versionen bis 26.7.2 betroffen.Zum Abschluss zwei Meldungen mit möglichem Staatsbezug: Ein kleiner britischer Stromerzeuger war im Juli vier Tage offline, Medienberichte deuten auf iranische Akteure, offiziell attribuiert ist nichts. Und Taiwan: Die israelische Firma Dream hat ein 160-MB-Archiv analysiert, das eine viertägige Kampagne mit bis zu acht parallelen Subagenten auf Basis von OpenClaw und Hermes dokumentiert. 21 Regierungssysteme kartiert, 85 Accounts geknackt, betroffen auch die Nuklearsicherheitsbehörde. Der Initial Access war banal: drei vergessene Debug-API-Endpunkte. Faszinierend ist die Orchestrierung – Findings wurden mit Wahrscheinlichkeiten bewertet, bei Sackgassen recherchierten die Agenten selbstständig neue Techniken.NSPM "Expanding Capabilities to Combat Transnational Cyber-Enabled Crime" (Weißes Haus) https://www.whitehouse.gov/presidential-actions/2026/08/expanding-capabilities-to-combat-transnational-cyber-enabled-crime/Juristische Einordnung des Memorandums (Mayer Brown) https://www.mayerbrown.com/en/insights/publications/2026/08/presidential-memorandum-authorizes-vetted-private-companies-to-conduct-offensive-cyber-operations-against-foreign-criminal-organizationsOffene Fragen zu Haftung und Oversight (Crowell & Moring) https://www.crowell.com/en/insights/client-alerts/license-to-hack-the-white-house-greenlights-private-sector-offensive-cyber-operationsKeycloak CVE-2026-18963 (Red Hat) https://access.redhat.com/security/cve/CVE-2026-18963Dream: "Inside a Multi-Agent AI Framework Used to Compromise Government Entities in Asia" https://www.dream.security/blog/inside-a-multi-agent-ai-framework-used-to-compromise-government-entities-in-asiaTaiwan Ministry of Digital Affairs: Monatsbericht Cybersicherheit https://moda.gov.tw/en/press/monthly-report/Einordnung des Taiwan-Angriffs (The Register) https://www.theregister.com/security/2026/08/12/near-autonomous-ai-agents-attack-taiwans-nuclear-safety-agency/Berliner Landesnetz: Update der Senatskanzlei https://www.berlin.de/rbmskzl/aktuelles/pressemitteilungen/2026/pressemitteilung.1703898.phpOpenAI: "Pacing model development in an era of cyber-critical capabilities"https://openai.com/index/pacing-model-development-cyber-capabilities/

It runs a 165 miles from Portage to Green Bay, and for over 300 years, it has never stopped collecting the dead. War. Fire. Disease. Explosions. Murder. And beneath all of it — the stories that won't die:  A king once ordered a genocide to control it. A mill worker ran into a fire he couldn't survive to save it.  A drowned chief who still wanders a cemetery in full dress. A boat that killed 9 people still missing in the mud a century and a half later. And of a corridor of water that has learned exactly how to keep its secrets, and only give up what it wants.  This episode, we follow the Fox River mile by mile. Through war, through fire, through true crime cases that never got a real ending, and the ghosts people swear are still walking its banks because of it.  The Fox River gave this valley its life. Scott and Mickey discuss some of what it took as well. Hear the stories you likely have never been told about a beloved Wisconsin waterway, on Episode 65 of Badger Bizarre, "The Fox River: Corridor of Death."    Facebook Twitter Website Email us:  badgerbizarre@outlook.com   Opening Trailer: Ed Gein Sound Byte : "Hard Copy" - Paramount Domestic/CBS Televsion Frank Lloyd Wright and Jeffery Dahmer Sound Byte - WISN 12 News - Milwaukee, WI Jeffery Dahmer Quotes: "Inside Edition"  - King World/CBS Television/CBS Media   Attribution for Music: Trailer: Composer: Adam Phillip Zwirchmayr https://www.pond5.com/ Intro: https://pixabay.com/ Outro: Composer: Viacheslav Sarancha  https://www.pond5.com/   Attribution for logo design: Red Claw Scratch Photo    Sources:     Appleton Post-Crescent - Archives Edmunds, R David - "The Fox Wars; The Meskwaki Challenge to New France" Green Bay Press Gazatte - Archives Heritage Hill State Park Neville Public Museum Oshkosh Northwestern - Archives Portage Daily Register - Archives Ripon Commonwealth Press - Archives Winnebago Historical Society   Please visit our Sponsor: FrameMakers    

"They're really worried that radiation is going to be painful. So they come in for that first day of treatment very anxious. With our patients with brain cancer, we're using the masks on the table, and those masks are very tight and hold their heads very, very still. So they'll be very worried about being claustrophobic. We may start out the first day or two with a little bit of [lorazepam]. And they'll come to me and they'll say, 'This really hasn't been as bad as I thought it was going to be,'" ONS member Catherine McCluskey, BSN, RN, OCN®, ROCN™, radiation oncology staff nurse at Atrium Health Wake Forest Baptist in Winston-Salem, NC, told Jaime Weimer, MSN, RN, AGCNS-BS, AOCNS®, who was the manager of oncology nursing practice at ONS at the time of the recording, during a conversation about radiation side effects in central nervous system (CNS) cancers. Music Credit: "Fireflies and Stardust" by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Earn 0.5 contact hours of nursing continuing professional development (NCPD) by listening to the full recording and completing an evaluation at courses.ons.org by August 21, 2027. The planners and faculty for this episode have no relevant financial relationships with ineligible companies to disclose. ONS is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. Learning outcome: Learners will report an increase in knowledge related to the side effects of radiation to treat CNS cancer. Episode Notes  Complete this evaluation for free NCPD.  ONS Podcast™ episodes: Radiation Site-Specific Side Effects series Episode 306: Cancer Symptom Management Basics: CNS Toxicities ONS Voice articles: Augmented Reality Simulations Reduce Patient Anxiety by Teaching Them About Radiation Therapy CNS Survivorship Needs More Research, Funding, and Training, Expert Panel Says Here's What the Updated CTCAE Version 6.0 Means for Oncology Nurses Highly Localized, Precision Radiation Therapies Require Nurses to Drive Care Coordination, Patient Education Hyperbaric Oxygen Therapy Shows Promise for Certain Radiation Side Effects ONS book: Manual for Radiation Oncology Nursing Practice and Education (fifth edition) ONS courses: Indications of Targeted Radiotherapy to the Brain and Spine: 2025 ONS Congress® Session ONS ROCN™ Certification Review™ ONS/ONCC® Radiation Therapy Certificate™ Supporting Radiation Side Effect Management Through ONS Evidence-Based Resources: 2025 ONS Congress® Session Clinical Journal of Oncology Nursing articles: Implementing a Standardized Educational Tool for Patients With Brain Tumors Undergoing Concurrent Temozolomide and Radiation Therapy Radiation Necrosis: A Differential Diagnosis Dilemma The Neurocognitive Late Effects of Cranial Radiation Therapy: The Often-Unrecognized Outcomes Oncology Nursing Forum article: Symptom Clusters in Patients With Brain Tumors Undergoing Proton Beam Therapy ONS Huddle Cards: External Beam Radiation Proton Therapy Proton Therapy Radiation ONS Guidelines™ and Symptom Management Resources Cognitive impairment Fatigue Mucositis Radiodermatitis ONCC resources: Big List of CE Radiation Oncology Certified Nurse (ROCN™) Common Terminology Criteria for Adverse Events (CTCAE v6.0) Patient Health Questionnaire (PHQ-9 and PHQ-2) To discuss the information in this episode with other oncology nurses, visit the ONS Communities. To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode "With primary tumors—glioblastomas, astrocytoma, all of those types of cancerous primary CNS tumors, the tumors are not very well-defined. They have little tentacles that kind of go out, so doing something like Gamma Knife, which is very precise, is not as effective as an external beam because the external beam will deliver radiation to all those little tentacles that are out there in the brain. And with Gamma Knife, you really can't effectively do that." TS 2:34 "When we're doing radiation to the brain, fortunately there aren't that many acute toxicities involved. Sometimes they'll have some mild dermatitis. Usually, it's not very significant. They, like everyone else who gets radiation, will have fatigue. Usually once we get to the end of the second week of radiation, into the third week for our patients with primary CNS tumors—the hair loss—they'll start to notice hair loss just in the treatment area. But those are typical, the things that we've seen most. Sometimes we'll have patients who will experience some nausea, maybe a few headaches, but really the acute toxicities are not severe typically with our patients with brain tumors." TS 8:30 "[For] the fatigue, I tell patients to just listen to their bodies. We don't want them to be sedentary, and we want them to go out and continue living their lives. But I do warn them that the fatigue is pretty much common to all patients receiving radiation at various degrees, depending on the patient. I just tell them to do what they feel like doing, and then when they're tired to rest, and if they find themselves having a nap in the afternoon, that's okay." TS 13:51 "What I find with these patients in particular is that a lot of times, their first symptoms related to any type of cancer are CNS symptoms from brain metastasis. Our patients with lung cancer or melanoma—they come in through the emergency room for altered mental status or seizures or something like that. They find a mass in their brain, and then they find a mass on their lung, or they find masses everywhere. Typically, they want to treat the brain masses first before they start them on any kind of systemic treatment. And so, they'll come to us, and they're in shock. Everything's happened very quickly. They haven't had a chance to really catch their breath. They're overwhelmed. And so I try to make sure they understand that everyone that they see here is part of their team and is with them through this journey and they're not alone." TS 25:36 "A couple of years ago, ONS put out an email asking for people to volunteer to do a delineation study about the feasibility of doing a radiation oncology certified nursing exam. And I, just on a whim, responded to that email. It's not something I've ever done before, and thinking that I would not be put on the team. … And I thought, 'I don't have enough experience, I don't know what I'm doing, and they won't choose me.' And lo and behold, they put me on this role delineation study. … I have met so many incredible nurses with all kinds of experience. I've learned so much. It has opened up a lot of things for me and it's been really exciting, so all I can do is say take advantage of those opportunities when they come. Don't think that you don't know enough, because you know more than you think you do." TS 32:38 

Andrew Morgans is founder and CEO of Marknology, an Amazon brand accelerator in Kansas City. In fifteen years in e-commerce he has managed over two billion dollars in revenue across 300 brands, launched his own warehouse, and built an AI platform for profitability, PPC, and inventory.This episode explores why most brand owners still do not know their real numbers on Amazon, and why the platform needs to be managed as a P&L, not just a sales channel.Andrew breaks down how storage fees, returns, and blended ad spend across Meta and TikTok quietly eat margin, and shares how shifting from branded search to broader targeting cut one brand's cost per acquisition from forty dollars to eleven. He also discusses building a family run agency and launching his own AI software.Listeners will leave with a sharper framework for finding where their margin is actually going, and why chasing top line revenue without profitability is a losing game.Our podcast is listed in Feedspot's 100 Best E-Commerce Podcasts:https://podcast.feedspot.com/ecommerce_podcasts/Website: https://expanio.com/Podcast website: https://expanio.com/commerce-untold-podcast/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@CommerceUntoldGuest: Andrew Morgans, Founder & CEO, MarknologyAndrew Morgans's LinkedIn: https://www.linkedin.com/in/watchdrewwork/Marknology: https://www.marknology.com/Key Takeaways: • Most brand owners don't actually know their numbers on Amazon, which makes profitable decisions impossible. • Managing Amazon as a P&L instead of a sales channel is the fastest way to protect margin. • Shifting ad targeting from exact-match branded search to broader terms can cut cost per acquisition dramatically, even when ROAS drops. • Vertical integration, agency, warehouse, and personal brands, works best when each piece feeds the others. • Trust with clients is built by under promising and over delivering, not by chasing every channel at once. • Viral moments don't build brands. Consistency and knowing your keyword-level margin do.Chapters:[00:16] Introducing Andrew Morgans and Marknology's Vertical Integration[03:32] Building a Family-Owned Agency From the Ground Up[08:17] Managing Amazon as a P&L, Not a Sales Channel[10:46] Where Profit Leaks: Fees, Attribution, and Hidden Costs[13:41] Case Study: Cutting Cost Per Acquisition by Broadening Targeting[17:00] Focus, Priorities, and Entrepreneurial Balance[21:09] Building an AI Platform for PPC, Inventory, and Profitability[27:43] Expanding Into New Markets and Building Client Trust[41:32] Content, Community, and Closing Thoughts on Testing

Hey Popcorn Pals! We're getting prehistoric this week talking all about The End of Oak Street with Lissa Rubin! Have you seen the movie? Did you love it? Hate it? Love to hate it? Most importantly, what did you think of that sex scene? We wanna know! See you at the movies! –––––––––––––––––– You can follow Popcorn Pals on Instagram, Tiktok, and Letterboxd @PopcornPalsPod. Email us with your thoughts, opinions, and questions at PopcornPalsPod@gmail.com. Popcorn Pals is produced by Clara Madenwald, our social media is run by Katelyn Bordini, and our artwork was made by Angela Rodgers. The intro for Popcorn Pals uses graphics from You Want Pizzazz ?!? and sounds from Freesound.org: “COMCam_8mm Movie Projector (Rus’) 01_KVV AUDIO_Free” by KVV Audio (https://freesound.org/s/830217/) licensed under Attribution 4.0. “Film Countdown” by qubdodup (https://freesound.org/s/182110/) licensed under Creative Commons 0. “Lofi Piano + Drum Loop” by Doomsdaybear (https://freesound.org/s/720123/) licensed under Attribution 4.0.

Please enjoy this encore of Word Notes. Definition one: The recognition of a set of repeatable attack patterns across the intrusion kill chain. Definition two: Determining the responsibility for offensive cyber operations. CyberWire Glossary link: ⁠https://thecyberwire.com/glossary/attribution⁠ Audio reference link: Nunnikhoven, M., 2018. Cybersecurity Basics #9 - Attack Attribution [Video]. YouTube. URL ⁠www.youtube.com/watch?v=rlyMz5jN_Vs

As US video ad spend reaches $82 billion, media buyers are demanding granular audience targeting capabilities alongside bottom-funnel performance metrics. IAB Vice President Chris Bruderle breaks down the shifting dynamics between CTV and social video, the rise of multimodal contextual AI, and why live sports platforms must prove direct ROI to capture long-tail budgets. Key Highlights

Please enjoy this encore of Word Notes. Definition one: The recognition of a set of repeatable attack patterns across the intrusion kill chain. Definition two: Determining the responsibility for offensive cyber operations. CyberWire Glossary link: ⁠https://thecyberwire.com/glossary/attribution⁠ Audio reference link: Nunnikhoven, M., 2018. Cybersecurity Basics #9 - Attack Attribution [Video]. YouTube. URL ⁠www.youtube.com/watch?v=rlyMz5jN_Vs

Of Monsters and Mushrooms, Ch. 17 (book 1 NEW) ep. 837 Like the Voice of God NOTE: This is a rewrite of book 1. Originally, 'Of Monsters and Mushrooms' was supposed to be a multi-part short story that transformed halfway through into a novel. This left the plot (and the voice acting, to be honest) lacking. We decided to go back and completely rewrite book one to fix any plot holes and bring the quality in line with the rest of the series. Listen to the new book one playlist here https://talltaletv.com/series-of-monsters-and-mushrooms-new/ or Listen to book one (NEW!) https://talltaletv.com/series-of-monsters-and-mushrooms-new/ Listen to book two http://talltaletv.com/series-of-tyrants-and-teakettles/ Listen to book three http://talltaletv.com/series-of-bandits-and-bad-magic/ Listen to book 3.5 https://talltaletv.com/series-an-interlude-of-intrigue/ Listen to book four https://talltaletv.com/series-of-portals-and-portents/ Listen to book five https://talltaletv.com/series-of-risk-and-relativity/   Listen to the original book one http://talltaletv.com/series-monsters-mushrooms/   ---- Listen Elsewhere ---- YouTube:  https://www.youtube.com/c/TallTaleTV Website: http://www.TallTaleTV.com   ---- Story Submission ---- Got a short story you'd like to submit? Submission guidelines can be found at http://www.TallTaleTV.com   ---- About Tall Tale TV ---- Hi there! My name is Chris Herron and I'm an audiobook narrator. In 2015, I suffered from poor Type 1 diabetes control which lead me to become legally blind for almost a year. The doctors didn't give me much hope, predicting an 80% chance that I would never see again. But I refused to give up and changed my lifestyle drastically. Through sheer willpower (and an amazing eye surgeon) I beat the odds and regained my vision. During that difficult time, I couldn't read or write, which was devastating as they had always been a source of comfort for me since childhood. However, my wife took me to the local library where she read out the titles of audiobooks to me. I selected some of my favorite books, such as the Disc World series, Name of the Wind, Harry Potter, and more, and the audiobooks brought these stories to life in a way I had never experienced before. They helped me through the darkest period of my life and I fell in love with audiobooks. Once I regained my vision, I decided to pursue a career as an audiobook narrator instead of a writer. That's why I created Tall Tale TV, to support aspiring authors in the writing communities that I had grown to love before my ordeal. My goal was to help them promote their work by providing a promotional audio short story that showcases their writing skills to readers. They say the strongest form of advertising is word of mouth, so I offer a platform for readers to share these videos and help spread the word about these talented writers. Please consider sharing these stories with your friends and family to support these amazing authors. Thank you!   ---- legal ---- All stories on Tall Tale TV have been submitted in accordance with the terms of service provided on http://www.talltaletv.com or obtained with permission by the author. All images used on Tall Tale TV are either original or Royalty and Attribution free. Most stock images used are provided by http://www.pixabay.com , https://www.canstockphoto.com/ or created using AI. Image attribution will be declared only when required by the copyright owner. Common Affiliates are: Amazon, Smashwords

"Measurable residual disease is where I think the terminology fits best in that, it is intended to measure the amount of cancer cells that are present in the blood or bone marrow at the time the sample was collected. We can identify one cancer cell in a million. Where that can be really valuable is when we start to think about the duration of treatments and the response to some of our treatments," ONS member Caitilin Murphy, DNP, APRN, FNP-BC, AOCNP®, chief nurse practitioner at Dana-Farber Cancer Institute in Boston, MA, told Lenise Taylor, MN, RN, AOCNS®, TCTCN™, oncology clinical specialist at ONS, during a conversation about chronic lymphocytic leukemia (CLL) treatment considerations for oncology nurses. Music Credit: "Fireflies and Stardust" by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Earn 0.75 contact hours of nursing continuing professional development (NCPD), including 45 minutes of pharmacotherapeutic content, by listening to the full recording and completing an evaluation at courses.ons.org by August 14, 2027. The planners and faculty for this episode have no relevant financial relationships with ineligible companies to disclose. ONS is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. Learning outcome: Learners will report an increase in knowledge related to treatment of chronic lymphocytic leukemia. Episode Notes  Complete this evaluation for free NCPD.  ONS Podcast™ episodes: Episode 422: An Overview of Chronic Lymphocytic Leukemia for Oncology Nurses Episode 256: Cancer Symptom Management Basics: Hematologic Complications Episode 196: Oncologic Emergencies 101: Bleeding and Thrombosis Episode 184: Oncologic Emergencies 101: Tumor Lysis Syndrome ONS Voice articles: Fixed-Duration Therapy for CLL May Lower Cardiovascular Risks and Costs Less Than Continuous Treatment Individuals With CLL Face Increased Risk for Skin Cancer Master Hypersensitivity Reactions With These Strategies for Prevention and Management Patients With CLL Report Worse QoL and Other Factors Clinical Journal of Oncology Nursing articles:  Acalabrutinib: Nursing Considerations for Use in Patients With Chronic Lymphocytic Leukemia and Small Lymphocytic Lymphoma Pseudohyperkalemia in Chronic Lymphocytic Leukemia: An Often Overlooked Clinical Entity Richter Transformation Arising From Chronic Lymphocytic Leukemia Venetoclax: Management and Care for Patients With Relapsed or Refractory Chronic Lymphocytic Leukemia ONS book: Site-Specific Cancer Series: Leukemia (first edition) ONS symptom management resources:  Fatigue Prevention of Bleeding Prevention of Infection: General Blood Cancer United: Chronic Lymphocytic Leukemia Treatment CLL Society: Patient Education Toolkit Lymphoma Research Foundation: Lymphoma Treatments Patient education sheets Acalabrutinib Ibrutinib Pirtobrutinib To discuss the information in this episode with other oncology nurses, visit the ONS Communities.  To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode "Blood work is a really nice way to evaluate if there is progression of the disease. And we evaluate their blood counts, specifically that complete blood count with a differential. We anticipate an elevated white count, and we anticipate that the absolute lymphocyte count is going to be elevated. That's characteristic of the disease. But what evolves and happens is that those numbers can rapidly change and what we get concerned about is if that white count—and the percentage of the absolute lymphocyte count specifically—starts to increase and double quickly." TS 5:52 "There are some components that help clinicians decide if we expect these things, this cadence of change to happen more readily, or if we feel really comfortable that the biology of the variants contributing to the type of CLL that each patient may have, they may not have that progression as quickly or at all. And so that kind of helps us in that follow-up and cadence. Oftentimes, we're checking blood work every three or six months. Some patients are on an annual interval of visits depending on that active surveillance. I think the other piece is that we have a relatively low threshold when there is a change in symptoms to just recheck those blood tests. It's nice that we can have a pretty readily available blood test to be able to give us a lot of information for these patients." TS 9:45 "When we think about CLL therapy, the old tried and true [treatments] still work: so, rituximab and obinutuzumab. And then we kind of start to think about pathways and the way, the mechanisms of which these treatments are integrated. We think about different pathways of how we can induce cell death, but also what are the potential side effects? What are the potential interactions?" TS 19:35 "I think a lot of this is about really having a clear understanding of the patient's goals and really being able to understand and align. I think we have a lot more data to provide guidance for those patients that really are wanting to know: What is my chance of overall survival? If I do this, does this mean that I don't need to ever be on treatment again? If I do it this way, does it mean that I have to come into clinic every week, or does it mean that I have to come in every week but I'm done? I do one year of treatment, and I don't have to think about treatment for a really long time based on some of these components that we can take into consideration." TS 24:36 "When we think about the B-cell lymphoma 2 (BCL-2) inhibitors, with venetoclax, I think the biggest component we think about is tumor lysis syndrome. It's so effective that these cancer cells release all of those electrolytes, potassium, phosphorus; you can see a rise in the lactate dehydrogenase and uric acid because those cells are breaking down. And so subsequently, that leads us to the consideration of, is the patient's kidney function able to clear it? And so a lot of frequent lab monitoring, a lot of hydration, supportive care with medications like ursodiol or allopurinol to really improve the ability to clear that cellular waste product so that it doesn't cause an oncologic emergency." TS 34:11

Olá, Crianças do Abismo! Está no ar o Foco de Pestilência #85! Renascimento, reencenamento ou resgate histórico? O que é o Kemetismo e suas práticas surgidas às margens das escuras terras do Nilo? Neste programa, Flavio Watson, Aline Camargo, Professor Júlio Gralha e Pablo Al Masrii, debatem sobre o estudo e prática da religião egípcia no mundo contemporâneo e, em especial, no Brasil. . Links do episódio Aline@mae.aline.camargo@kemetismobrasilwww.kemetismobrasil.com.br Pablo@tahutialmasrii@kaemneterhttps://www.editoramanusgloriae.com.br/entre-duas-terras-cosmovisao-e-pratica-kemetica Julio@juliogralhaegitohttps://www.youtube.com/channel/UCNxWjMhAuMJgbtURN_usN8g . Participe do nosso Financiamento Coletivo! . Créditos Edição: Joel FernandesTema de Abertura: Egberto PujolArte da Capa: Unsplash – CALIN STANMúsica de background: Falling, synx & ParanorMeow (licensed under a Attribution 3.0 Unported)

In this episode, Jordan shares his journey from a young hunter in Iowa to a top-tier dog trainer and field trial competitor. We explore dog training principles, the importance of understanding dog behavior, and how to develop a strong, cooperative relationship with your hunting dogs. In addition to his history, Jordan also dives into how to develop a dog's mental framework for better performance in hunting and field trials.Music used under Creative Commons -Two Step Daisy Duke by Mr. Smith is licensed under an Attribution 4.0 International License. 

Hey Popcorn Pals! We're back again with Mark David Christenson...and it's getting hot in here! We're talking all about lava, racism, and Los Angeles...you guessed it, we're talking about Volcano (1997)! See you at the movies! –––––––––––––––––– You can follow Popcorn Pals on Instagram, Tiktok, and Letterboxd @PopcornPalsPod. Email us with your thoughts, opinions, and questions at PopcornPalsPod@gmail.com. Popcorn Pals is produced by Clara Madenwald, our social media is run by Katelyn Bordini, and our artwork was made by Angela Rodgers. The intro for Popcorn Pals uses graphics from You Want Pizzazz ?!? and sounds from Freesound.org: “COMCam_8mm Movie Projector (Rus’) 01_KVV AUDIO_Free” by KVV Audio (https://freesound.org/s/830217/) licensed under Attribution 4.0. “Film Countdown” by qubdodup (https://freesound.org/s/182110/) licensed under Creative Commons 0. “Lofi Piano + Drum Loop” by Doomsdaybear (https://freesound.org/s/720123/) licensed under Attribution 4.0.

Text the show! What if changing nothing but the political name attached to a fact could change whether you believe it?Turns out, researchers have tested exactly that—and the results aren't particularly flattering to either side.This Wacky Wednesday starts with a strange reaction to a previous Common Sense episode: government and academic wildfire research being dismissed as a “Trump talking point.” From there, Chad follows the same mechanism through decades of American politics.Xavier Becerra blames Trump talking points when confronted with reporting about migrant children. Hillary Clinton invokes a “vast right-wing conspiracy”—while Bill Clinton still had an affair. The COVID lab-leak question gets branded a conspiracy before the evidence is settled. Caveats disappear from the Hunter Biden laptop story. And political-science experiments show Americans changing their views when the exact same policy gets a different politician's name attached to it. Then the bill arrives for both sides.California's own auditors raise questions about billions in homelessness spending. The GAO documents enormous improper federal payments across administrations. And after years of Republicans championing forest management, federal fuel-treatment acreage falls under Trump—because reality doesn't particularly care which team claimed an issue first. The problem isn't disagreement.It's allowing the label to answer the question before we've examined what's inside the package.But is it true?IN THIS EPISODE

Welcome to another edition of The Retail Roundup: your monthly recap of the biggest headlines and developments in the retail world. As always, we have Armin Alispahic with us to dig into operations and organic industry trends. We're also thrilled to welcome Damiano Ciarrocchi back to the show. He'll be sharing his takes on all things media.  There are a lot of interesting updates to dig into today! Let's get into it!   "For a long time, the digital shelf and the physical shelf have been completely disconnected. And the biggest problem in online grocery that we know of is just having out-of-stock items." -Armin Alispahic   KEY TAKEAWAYS In this episode, Julie, Jordan, Damiano, and Armin discuss: AI Corner: AI-Generated People Disclosure Amazon now requires disclosure for AI-generated photorealistic people in A+ Content. Brands should update creative workflows to include metadata tagging and audit existing assets for compliance. Amazon DSP: Omnichannel Metrics Amazon DSP now attributes sales across retailers like Walmart, Target, and Home Depot. This gives brands a clearer view of cross-retailer impact and marks a major step toward true omnichannel measurement. Amazon Marketplace Operations Buy Box eligibility: More sellers can now compete, but performance still determines who wins. Returnless resolutions: Brands can automate refunds for low-value items to reduce costs, but should monitor rules carefully to prevent abuse. Instacart Updates Immersive Feed: Vertical video ads create new opportunities for product discovery beyond search. Arpalus acquisition: AI-powered shelf scanning promises better inventory visibility and fewer out-of-stock frustrations. Walmart Connect Walmart acquired Vibe.co to make Connected TV advertising more accessible for brands. Negative keyword targeting is finally rolling out for Sponsored Products, giving advertisers much-needed campaign control.   MENTIONED IN THIS EPISODE Connect with Acadia's Retail Media Team Lead, Damiano Ciarrocchi Connect with Acadia's Operations Team Lead, Armin Alispahic Connect with our host, Julie Spear Connect with our host, Jordan Ripley Learn more about Acadia

If you're still measuring marketing with disconnected dashboards, you're leaving patient growth on the table. In this episode of Ignite, host Ashley Petrochenko, VP of Brand Marketing, sits down with Kassie Churchill, VP of Marketing at Kids Care Dental & Orthodontics, to unpack how her team rebuilt a broken attribution system into 14% new patient growth. They dig into why AI search, online reviews, and hyperlocal marketing are reshaping how parents choose healthcare providers, and how to tie every initiative back to measurable business outcomes. You'll learn: How to rebuild attribution around patient growth instead of vanity metrics Why AI search and ChatGPT are already driving patient bookings How a review generation strategy drove an 85% increase in five star reviews How to prove marketing's impact with executive-level metrics Listen in to learn how today's healthcare marketers are turning better measurement into better patient growth. RELATED RESOURCES Connect with Kassie - https://www.linkedin.com/in/churchillk/ Optimizing for AI search: A new era in healthcare marketing - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/optimizing-for-ai-search-a-new-era-in-healthcare-marketing/ What is a patient journey? Examples to grow your practice  - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ How to build a full-funnel healthcare marketing strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ Building a privacy-safe engine for patient growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/health-system-privacy-safe-measurement-framework-case-study/

https://youtu.be/eUqMjIq3r2U Brian Hong, Founder of Infintech Designs, Flowbots.ai, and BigEasyData.ai, is driven to Build AI Revenue Engines that create freedom by helping businesses generate more leads, sales, and revenue while increasing the productivity of their teams. By combining SEO, AI automation, business intelligence, and human expertise, Brian helps companies improve their marketing, systemize their operations, and enhance their people with AI rather than simply replacing them. In this conversation, Brian introduces his Team Building Framework—Attract and Assess A-Players, Productize and Systemize, Hire People Who Can Follow Instructions, and Enhance with AI Capabilities. He explains how placing people in roles where they can thrive creates stronger teams, why clear processes and blueprints make it easier to scale, and how AI can enhance employees by increasing their productivity instead of replacing them. Brian also discusses how SEO is evolving with ChatGPT and Google AI Overviews, why businesses need to build brand authority and entity breadth, and how business intelligence can identify the specific areas where AI can create the greatest revenue impact. — Build AI Revenue Engines with Brian Hong  Good day, dear listeners. Steve Preda here with the Management Blueprint Podcast, and today my guest is Brian Hong, the founder of Infintech Designs, Flowbots.ai, and BigEasyData.ai. These are New Orleans-based companies, including a digital marketing agency, focused on building more leads, more sales, and more exposure online with strategic SEO and digital marketing strategies. Brian, welcome to the show.  Thanks. Thanks for having me.  So you have quite a portfolio. I also read on your LinkedIn page that you invest in other companies, and then you support them as well. So it sounds like you have a lot of irons in the fire. But before we get into all that, my question to you is, what is your personal “Why,” and how are you manifesting it in your business, or businesses?  Why do I work so hard? Why do I want to build all these companies? To me, money creates freedom. I’m trying to bank as many freedom points as I can to live life on my own terms, and to do and have experiences with the people I love. That’s my “Why.”  Wow. How does that manifest in your businesses?  That’s a good question. I'm building AI automation to get my time leverage, to create duplication, so I can 10x the productivity of my employees. Not hire more people, but keep my A-players.Share on X Because if I have an A-team, or can cultivate an A-team, then I think I can bank more freedom points at a more efficient and scalable process. Don’t hire more people. Hire people intentionally, and 10x their productivity. That would be a domino effect to align with gaining more freedom points.  So what’s the maximum number of freedom points? Is it like a 100-point scale? What does it look like to have 100 freedom points?  It’s working because I want to, not because I have to. Because I love working. It’s living life on my own terms and focusing my time on things that I want to do. For instance, I have a house cleaner. I don’t want to clean the house. My time is better spent doing something else that I passionately want or love to do. Unless I loved cleaning houses. That’s fine. Maybe that’s therapeutic for some people. But it allows me to live life on my own terms. Money is the key that unlocks those opportunities to live life on my terms.Share on X  How do you maximize your freedom points? What does it look like when your freedom points are maxed out?  Then I’m working because I want to, not because I have to. I still want to work. I still want to build. I love building things. I’m not the type of guy who wants to go to the beach, sit on the beach, and do nothing all day. I might do that for an hour. I’ve got to be doing something. I have to be building. It’s just the way I’m programmed. Maybe I don’t want to work as much as I do now, but I can’t imagine a life doing nothing. To me, that doesn’t serve a purpose.  Yeah.  I like building. I love contributing. I love being a part of the equation of success. It's just fun to me. I get gratification out of it. I like creating jobs.Share on X I like creating communities. I like meeting people. It’s interesting to me. It fills my bucket. That bucket is filled to then, I mean, try and give me freedom points to then go spend some personal time creating experiences with the people I love, mainly my wife and my child.  That’s amazing. Okay, let me take a step back. You have multiple companies. You have Infintech Designs. You have a couple of AI companies as well. How does that portfolio work?  I essentially do this. I have a construction company as well, TurnKey Renovators, a GC for residential. I have a couple of e-commerce companies. Really, I’m doing the same thing over and over. Earlier in my life, I used to wait tables. My takeaway from that experience, from working at Applebee’s to fine dining, is: How many different dishes can you make with the same ingredients?  With my knowledge, my resources, and my skills, how many different things can I do with them? This is my version of it. All those companies, by the way, I’ve never stroked a check. I pretty much say, “Give me half your company, and I’ll help you grow it.” I’ve never cut a check because I give them what they really want, which is the outcome they want to achieve with that money. They want the money to help grow their company. What if I just help you grow your company?  So I ask for an equal seat at the table, and in exchange, I’ll install what I know and go grow it. I’m essentially doing that over and over. My time is spent on high-level decisions, systems, processes, automation, and marketing.  Yeah. Love it. You know, I always wondered about marketing agencies. If they really know how to grow sales, why are they not doing it for themselves, and why are they offering it to others? It sounds like you are drinking your own Kool-Aid, and you are using your own product.  Yeah. Definitely. We practice what we preach. I see some companies doing that because there’s also an abundance mindset. If I can do it for me, and I can do it for someone else, let me just create another revenue stream and do it for both of us.  Okay. That makes sense. This podcast is all about frameworks. I wonder, what is a framework that you have created or discovered that helps you be effective in what you do, and that you could share with the audience so they might also find a way to leverage it in their business?  I guess it depends on many things. From team building, it may be doing a DiSC Assessment and Kolbe tests to make sure we place each person in a situation where they thrive. Sometimes when things aren’t working, maybe the owner, the manager, or the person needs to look in the mirror and say, “This is my fault, not the employee’s fault.” “I didn’t set them up for success.” “I’m trying to stick a round peg into a square hole.” “I’m trying to put them in a position that they may not thrive in, and they’re not programmed to naturally do.”  So we’ll sometimes do these assessments, whether it’s a personality clash or a personality type, and make sure we place them in a role where they’ll thrive. So that could be a framework. Setting the employee up for success. Once we do have an employee, the better the plan, the better the outcome. So try to productize and systemize everything we do. If we have a blueprint people need to follow, then I can spend more of my time not finding specific talent and skills, but finding people who can follow instructions.  Because if we have the blueprint, and this is what you need to do, then I can get a lower-wage worker who doesn’t have a specialized skill. That specialized skill will be developed because I’m handing you the blueprint of what you need to execute.  So that’s the three-step framework. Set employees up for success by delegating tasks that fit their personality. Then productize and systemize. Then find people who can implement. To what extent does that work in the AI age? Are these people who just execute tasks according to instructions still solving the problems, or is that no longer working because of the fast pace of change?  It depends on what the activity is, but generally, and more often, it’s human enhancement, not human replacement. So instead of saying, “Let’s just say I have a web developer, and I get more business, so I need to hire a second web developer, web designer, programmer, then a third one, then a fourth one.” The new version today is: keep the one you have, and instead of hiring another human, 10x their productivity with an AI-driven solution.  Allow them to do more with less. Allow them to duplicate their activities so they focus on their revenue-generating activities, on the decisions and activities that AI cannot do, as of yet. That’s how we turn an A-player into an A-plus player. That’s how we turn a B-player into an A-player. That prevents me from having to hire people I don’t want working for me, which are C-players.  Isn’t there a risk that when you have too few players, even if they are A-plus, there’s too much dependence on a single person? Well, I mean, we’ll hire more than one. I have a seven-person leadership team. I have two main managers. I have a department head and then an associate, so there’s always some level of duplication. Then you have an AI layer in between that. So between all of that, yes, if someone gets struck by lightning or someone is sick, the ship needs to keep sailing. We can’t shut down the business.  Love it. What is driving growth in your business?  Relationships. SEO. Ranking in LLMs. Google AI Overviews. ChatGPT. I’d say those are the main pillars that are creating opportunities. I also own a conference, rockstarsconference.com. We’re entering our 15th year. That’s network value, positioning of expertise, and relationship building. Things that AI cannot replicate. Human connections. Then I also do SEO for myself, right? Our last handful of leads that came in through Flowbot.ai. This one particularly stands out. There was this roofing company that sent me an email. We actually talked on the phone.  He really blew up my ego and talked about how great I was. I thought he was a referral. I’m like, “Man, why does this person think I’m so great? It’s really odd.” I said, “Can I ask how you heard about me?” He’s like, “Oh, I spent the last two hours talking to Gemini because I discovered you through Google AI Overviews, and it just told me you’re great.” So I’m like, we’re entering a new world. That is a referral. It’s not from someone I know who spoke highly about me. It’s through a language model. Gemini said I was great, so this person believed I was great.  That’s amazing. That’s very cool. So you have these four pillars. I love it. Relationships, SEO, GEO—or whatever AI referrals you want to call it—and the conference. Would you bucket the conference into the same category as relationships, or is that more of a proactive way of creating a community beyond personal relationships? Is it the same thing?  It checks a lot of boxes. A few of my business partners were born out of that conference. New opportunities and getting clients were born out of that. Knowledge gain. Knowledge transfer that I gained to go implement. So it checks all the boxes. I’m gaining knowledge. I’m gaining relationships. I’m gaining partners. I’m gaining new systems. New processes. I’m gaining sparks, catalysts, and kind of tracks to go down and explore. So it kind of checks a lot of boxes.  Yeah. Love it. So the SEO and GEO piece, is it something that is static, or is it dynamically changing all the time?  Dynamically changing. It’s SEO 3.0, right? SEO is dead. It’s dead if you’re doing SEO the old way. Getting ranked in ChatGPT, the LLMs, and Google AI Overviews. Let’s just say it’s everything you do with SEO, plus more now because you have ChatGPT citations. You have sources that these LLMs frequently query. Then, in the world of SEO—the search engine Google—you have broad core updates. Broad core updates. Updates to the algorithm. That’s pretty much what it means.  They also occur within LLMs. So it’s pretty much do SEO, plus more. What is the plus more? If I had to distill it, it’s get brand mentions and actually become a brand. Do podcast interviews like this. Get press releases. Get write-ups. Be on SoundCloud. Do social media. Post on LinkedIn. Get write-ups in news and media publications. Appear in Google News. Have a website that has dynamic content. Create your topical map. The list keeps on going. Build your brand. That’s the SEO of today. That will put you in a position to get mentioned in ChatGPT and Google AI Overviews.  Yeah. That’s fascinating. I’m just thinking about my business. We had a website that actually got some referrals from AI. We even got some clients last year. Then we split the website into two websites, and things dried up. It was kind of an interesting situation. We still had the same amount of content, but we moved it to a different domain, and it did not register the same way. Do you see that often?  Yeah. You want Google and LLMs, at the most basic level, to have a better understanding of who you are, what you do, where you do it, and the services you offer through having something called breadth of entities. Entities are the nouns of the internet. Entities are a signal. A language. All Wikipedia pages are entities, but not all entities have Wikipedia pages.  They’re the nouns of the internet. It’s a layer of clarity for search engines, algorithms, and LLMs to understand who you are, what you do, and where you do it. It’s not the only signal, but at a foundational layer, that should be implemented. So what we’re talking about is creating content. What does that mean? Create content on your website. Don’t create content for the sake of creating content because anybody can create content with AI.  Create intentional content that satisfies the user and aligns with certain algorithmic components, such as Google's E-E-A-T: Experience, Expertise, Authoritativeness, and Trust.Share on X Everything we’re talking about is SEO. You want optimized content. You want pages. The first 150 to 200 words are important. The last 150 to 200 words are important. Add tables. Add bullet points. Make sure your content is clear. Position yourself with authority.  Have links pointing to it. Interlink it. These are all SEO kinds of activities. So SEO is alive and well, but there are new layers you need to add on top of that to create optimal positioning in Google AI Overviews and ChatGPT.  Yeah. I saw one of your videos on your LinkedIn page where you actually explained what is the wrong way to do SEO and the right way to do it. I think you had your alter ego disputing with you. Yeah. That was pretty funny. So that sounds like a lot of work. Can you delegate that to AI agents to do this kind of stuff?  Yes and no. It’s not like I just click a button and step away. It takes a human-in-the-loop system, and that’s what we’ve developed. So yes, I don’t need as many humans, but I still need humans.  So you said that in one of these companies you have 100 AI agents working on SEO, creating SEO impact for your clients. What is it that the AI agents can do, and what is it that you still need the human to do?  The AIs collect information, rapidly digest it, find patterns, perform pattern analysis, do research, and create content briefs. But there needs to be thought leadership. AI is very directional. It’s, “Go do this,” but we need a human to point it in the right direction. We need to create guardrails. We need to create a source of truth. It needs to know where to look for the right information. It needs direction on what to do with this information.  How should I digest it? How should I format it? How should I break up the heading tags? It needs that element where it can go do it, but the human is part of that last-mile conversion. So maybe the AI does zero to 80, and maybe the human does the 80 to 100.  Yeah. That’s very interesting. So what’s one thing that you’re actively trying to figure out in your business?  How to automate everything. Everything is a complete agentic workflow that is proactive, not reactive. Where I have a board of advisors every day looking at how they can serve me.Share on X Identifying the patterns in my life that I need to stop doing and they can do. Developing skills, if they don’t have them, to go execute that. Having a feedback loop to constantly improve.  This has become superintelligence. Agentic work, which is kind of here. That’s what maybe some people have heard about: OpenClaw. Then you have something called a Hermes agent. These things are here, but they need to be trained. They need to be fed the right information and given the right guardrails. But it has begun, and I’m trying to go down that journey.  Isn’t that overwhelming to think of all these details, managing these agents, and making sure they’re not going rogue or getting confused by what every one of them is doing?  It’s overwhelmingly exciting, but not overwhelmingly bad, because this is the worst it’s going to be, and it’s mind-blowingly good. It’s overwhelming because it’s so amazing and so awesome. It’s garbage in, garbage out. I am the architect trying to create the blueprint on how to control these agents. To me, that’s incredibly exciting and incredibly amazing. To be a part of this time in history, it’s like that feeling when I dropped out of college and this thing called the internet was born in 2000.  I knew the world wasn’t going to be the same again. That same feeling came again in 2022 when I heard about ChatGPT. I created my first AI company in 2023. I said the world isn’t going to be the same again. I have the same feeling I had in 2000, but times 100. So to me, it’s overwhelming, but overwhelmingly exciting.  Yeah. So what does one do if they want to get, okay, let’s say it’s me. I use ChatGPT actively, but I’m not building AI agents. What would you recommend that I do? How do I even get started?  What is your pain point? Is it communication? Is it writing emails? Is it reporting? It kind of depends, right? You can customize it based on your pain points. Where are you spending your time, and where should you be spending your time?  Yeah. That’s a good question. I think the first question is, what should I even use it for?  I can give you some ideas. A handful of things I use it for, but not limited to. I can give you use cases that we do for other people. So to construction company, inbound and outbound calls. We never miss a phone call. We answer every single one. We qualify the lead. We seamlessly connect to a CRM. We know if it’s a new customer or an existing customer. If it’s an existing customer, we can look at their history. We can now have an intentional conversation through voice.  I can clone that. I can qualify them. I can book the appointment. I can put it on the salesperson’s calendar. I can receive a text message. I can read the message. I can set the salesperson up for success. I can then pull their address. I can then pull their demographics. I know their net income. I know their affinities, their interests, their hobbies. I know whether their house has a pool. I know the number of bedrooms and bathrooms. I know their credit score. I know their disposable income.  My layer of intention is going to be very different if I have all of this data to interact with that person, either through a voice agent, an AI agent through SMS, through email, through voice, or I can pass that information to the salesperson so they know what they’re walking into. They know the opportunity. So we have lead scoring. We have prioritization. That's one thing we could do: taking over your appointment setting and lead qualification.Share on X Then we can create reporting.  Then we can create trend forecasting. We can turn your business into a mathematical equation. We know 10 leads equals 3 appointments, equals 2 shows, equals 1 person who shows up, average ticket $10,000. We know that formula. Then we say, “Well, we need to feed it more.” The math equation is 10 equals $10,000. Whatever that math equation is, that’s the position I want to be in. I want to make data-driven decisions. So AI is an accelerator to achieve that.  What’s at the top of the funnel? Is it advertising?  Yeah. It could be Facebook Ads. Google Ads. SEO. It kind of depends. Do you want expensive and fast, or do you want cheap and slow? Expensive and fast. When I say expensive, I mean cost per acquisition and cost per visibility. That’s going to be Google Ads, Facebook Ads, LinkedIn, TikTok—anything where you’re buying media. That’s going to be expensive because you have to pay on a per-click basis or a per-impression basis. The cheap and slow is going to be something like SEO.  Do the work now to feel the impact later. It’s signal building. You don’t have to pay on a per-click basis. You don’t have to pay on a per-impression basis. But you have to build signals. Those signals cost money. You have to do the work, but it’s not going to happen overnight. You do the work now to feel it later. It’s an investment. So ideally, you do both. You take a blended cost per acquisition because your SEO channels almost 99% of the time are going to have the lowest cost per acquisition. But speed is going to come from Facebook Ads and Google Ads. So you take the best of both worlds with a blended cost per acquisition.  Is the formula the same for business-to-consumer and business-to-business companies, or is it different?  Yeah. The algorithm doesn’t change. The algorithm is the algorithm. The messaging is different, but it’s the same across the board. The concepts are the same. There are some things, like in medical. Google specifically has something called YMYL—Your Money or Your Life. That’s going to be finance businesses, payday loans, and medical. Those things have a high impact on your life.  So they may have a little more scrutiny, and it might be harder to build trust and validation because of the category you’re in. In that aspect, yeah, the formula is a little bit different. But the activities you engage in are the same. You need to build content. You need to build your brand. You need to build links. You need to optimize your website. You need to create on social media. It’s all the same.  Yeah. Fascinating. So who is the ideal client that you would like to respond to this podcast?  Man, I get asked that, and I’m having more difficulty because I have a lot of companies in my portfolio, right? I have, as of now, about seven companies. I’d say companies that want to automate. Why do you want to automate? The first step of that is maybe building intelligence—business intelligence. You can’t improve what you can’t measure. What if we build a system where maybe you take two steps back to take 10 steps forward?  The two steps back is building business intelligence through AI-driven systems to have segmentation and attribution on exactly what’s happening. How many leads are you getting? Where are they coming from? What is your workflow? Create the math equation. Now we have a measurement. We have a benchmark. Now we can build custom AI agents to say, “This is what we need to focus on first.” So we have our foundational layer, our source of truth.  Maybe that’s a good first step, so you’re not doing a spray and pray. You can say, “Now I know what I need to do. Now I know where my problems are.” Let’s remove the emotion of, “I think.” It now becomes, “I know this is a problem.” Now let’s zoom in and say, “Well, how do we solve this problem?” Are leads the problem? Or is it connecting to the leads? Is it showing up to the appointment? Is it closing the deal? Are we closing deals, but the average ticket is low?  If we close one deal, is it upselling to a second deal? What is the one-year value? Lifetime value? First transaction value? If we don’t know that, then how do we create a math equation of success? How do we know what bucket we need to feed? How do we know where the problem is or isn’t? If we do know where it is, then we can say, “Let’s build a second AI agent.” How do we augment and enhance maybe lead-to-connection rate? Let’s build an SMS agent.  A voice agent. An outbound agent. Let’s build nurture and upsell. Let’s follow up in perpetuity, forever. Let’s tackle that first because we have clear, data-driven insights showing this is a problem. I would say people who want clarity on where their problem is, or maybe they know where their problems are. Then that could be a starting point. So it’s hard for me to answer because I’ve got my hands in so many different buckets.  I’m top of funnel. I’m middle of funnel. I’m bottom of the funnel. I’m top of funnel. Introduction. Brand. Product or service. Google Ads. Facebook Ads. SEO. GEO. I’m middle of funnel. Turning visitors into customers. That’s follow-up AI systems. That’s operational efficiencies. That’s touchpoints. That’s nurturing. I’m bottom of funnel. I’m business intelligence. Segmentation. Attribution. I can help with all stages. I just need to talk to businesses. Businesses that want to grow and generate more revenue. That’s my audience.  Love it. Love it. So if you have a business that wants to grow and generate more revenue, then make sure you check out Brian Hong on LinkedIn. Where else should people go if they want to learn about your companies?  Yeah. I’ve got Brian Hong Digital on Instagram. I’m trying to build my own personal brand. I’m about to relaunch some videos again. I’ve been busy with another acquisition of another marketing agency. I’d say check out the socials or send me an email through Flowbots.ai or InfinTech Design.  Okay. Sounds good. So check out Brian. I mean, that’s pretty amazing. The complexity that you’re managing. Not just the number of companies. The number of investee companies you’re in. The products you’re building. The conferences. It’s kind of mind-boggling how you’re managing that complexity. But I guess you have a couple hundred AI agents at your service. If you’d like to learn more and explore Brian’s products, go to his LinkedIn page.  Then you can connect to his different companies from there. If you enjoyed this conversation, make sure you stay tuned because every week I bring a couple of amazing entrepreneurs like Brian who will open your eyes to the opportunities ahead of you. So thanks, Brian, for sharing your knowledge and insights. Thanks for listening. Thanks, Steve. Appreciate it. Important Links: Brian's LinkedIn Brian's  website

Olivia Kory is the CMO of Haus Analytics. Learn more about Haus at https://haus.io.Link to Haus Incremental Attribution blog post: https://www.haus.io/blog/is-metas-incremental-attribution-outperforming-standard-attribution-what-the-data-showsMy episode about incremental attribution for my clients: https://youtu.be/tNQO3pyLtA4FOLLOW UP WITH ANDREWX: https://x.com/andrewjfarisEmail: podcast@ajfgrowth.comWork With AJF Growth: https://ajfgrowth.comINTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af.

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Running an Australian eCommerce or Shopify store? Your customers have started shopping inside ChatGPT, and shoppers arriving from AI answer engines convert around 1.5x better than any other source.Melbourne eCommerce Aus Event - Tickets Here. Online shopping has become… boring? A recent Criteo study found 77% of Australians describe online shopping as unexciting, and that's just the starting point for one of our most forward-looking conversations yet.Ryan sits down with Matt Hurle from Criteo to unpack the findings of their latest report and what they mean for anyone running an eCommerce business in Australia. Matt brings 20 years in advertising, 15 in digital and 10 in martech, from cold-calling rural businesses out of the Yellow Pages to sitting at the front edge of AI-powered retail media.The big theme: the path to purchase is no longer linear. Consumers are bouncing between publishers, retailer sites, social platforms and AI answer engines like ChatGPT, and increasingly starting their entire shopping journey inside those answer engines, at the very first spark of an idea. Criteo was the first technology company integrated with OpenAI via API and has already run 2,000+ campaigns in that environment. Early signal? Shoppers arriving from ChatGPT convert about 1.5x more efficiently than any other source.We also get into the eternal marketer's tension Ryan sums up perfectly: "The thing I love about digital marketing is you can track every dollar. The thing I hate about digital marketing is you can track every dollar." Attribution, brand vs. performance, the resurgence of SEO (or GEO/AIO, whatever we're calling it this week), influencer strategy, and why customer support and honest reviews now beat polished influencer content for building real trust.Key TakeawaysThe funnel is dead — long live discovery. Consumers now begin shopping journeys inside AI answer engines, far earlier than the traditional mid-to-lower funnel signals marketers relied on. Brands need to show up higher up the discovery journey.Commerce data is the new gold standard. Moving away from demographics and guesswork toward real commerce signals — what people add to cart, actually buy, and browse before and after. Criteo observes 1T+ in annual eCommerce transactions across 730M+ daily active shoppers.Show up across surfaces, not just your own. Criteo's independence means it serves ads on whichever "surface" (open web, ChatGPT, Meta, TikTok, Pinterest, X) is most likely to convert — not a walled-garden's owned inventory.ChatGPT shoppers convert ~1.5x better. They've researched and validated inside the answer engine, so trust is high by the time they land.SEO/GEO/AIO matters more than ever. As search shifts from keywords to full-sentence, conversational queries, rich product data and verifiable messaging determine whether you appear in AI answers — or get left out of the consideration set entirely.Trust beats polish. Verified reviews and genuine customer support now outweigh paid influencer content. 200 five-star reviews can be less trusted than a 4.7 average. Reply to bad reviews honestly. (Ryan's Nero merino example and Matt's Artisan chopping-board recall story both make the point.)Match the influencer to the job to be done. Celebrities drive reach and exposure; micro-influencers drive engaged, community-level trust and conversion. Different jobs, different tiers.AI answer engines stay out of sensitive categories. OpenAI keeps advertising away from health-related matters, directing people back to their GPs.

Summary In this episode, Andy welcomes Cheryl Strauss Einhorn, founder and CEO of the decision sciences company Decisive and author of The Human Edge: Smarter Decisions in the Age of AI. Cheryl has spent decades helping people make better decisions, and her message here is a simple one: AI can gather, summarize, and compare, but it can't know what matters most unless we do the thinking first. Andy and Cheryl talk about why "AI first" can quietly turn into AI only, and why a poor answer from AI is actually useful feedback about your own thinking. Cheryl explains why separating the what of a decision from the why can change the path forward, shares her vision of success question, and walks through how human bias and AI bias reinforce each other. You'll also hear a practical way to use AI personas to pressure test your thinking before a big stakeholder conversation, plus what parents can do to help kids strengthen their decision-making muscles instead of letting them atrophy. If you're looking for practical ways to make smarter decisions in the age of AI, this episode is for you! Sound Bites "AI is about patterns, but we're about purpose." "We need to be the chief deciders in our own life." "We need to make sure that we actually have a way to push back and check the veracity of what it's giving us because it's a known liar." "And so the authenticity of human interaction is what actually builds trust, strengthens relationships, and really gives us a lot of the connections that are important to us in our home life and our work life." "You don't need to have a perfect prompt for AI." "AI is going to give you other people's answers." "'Knowledge is power' isn't as true now. It's what you are able to do with the knowledge, and it's why you want to collect the knowledge in the first place." "I almost never would accept AI's first answer." "We tend to have evolving hypotheses unless we really build an audit trail of our thinking." "So in the world of medicine, a fever tells you something is wrong, but it tells you nothing about what is wrong or where to look." "So first we know AI's a sycophant, right?" "If it's 99% accurate in its conclusion, but its underlying data is the wrong data set, you've got the wrong answer." "I would say the more that I've studied these cognitive biases, these mental shortcuts, the more I realize that we see the world through a dirty windshield." "Our brains are muscles, and just like we exercise to strengthen our muscles, if we don't exercise, they atrophy." Chapters 00:00 Introduction 02:00 Start of Interview 02:12 Growing Up Surrounded by Questions 04:30 What Leaders Should Watch Out for in "AI First" 07:07 When AI Confidently Makes Things Up 09:04 How AI First Turns into AI Only 09:20 Why Polished Doesn't Mean Authentic 11:59 A Prompting Problem or a Problem Definition Problem? 14:37 The Vision of Success Question 15:45 Why a Bad Answer Is Useful Feedback 19:06 Separating the What from the Why 20:32 Research: More Information Isn't Better Judgment 24:35 Progressive Prompting and Never Accepting the First Answer 25:18 Fabricated Quotes and the Trouble with Attribution 26:50 Documenting Assumptions and Building an Audit Trail 29:25 Committing to Your Own Thinking 32:29 How Human Bias and AI Bias Reinforce Each Other 34:55 Knowing About Biases Doesn't Make You Immune 36:51 Using AI Personas to Challenge Your Thinking 40:20 AI and Stakeholder Management 42:42 Helping Kids Become Better Decision-Makers 44:25 End of Interview 44:51 Andy Comments After the Interview 48:13 Outtakes Learn More You can learn more about Cheryl and her work at AREAMethod.com. For more learning on this topic, check out: Episode 460 with Joe Sutherland. It's an interesting look at the intersection of AI, data, and decision-making, and a great follow-up to this discussion. Episode 381 with Jim Loehr. One of Andy's favorite conversations about decision-making, from a remarkable figure in the human performance world. Episode 99 with Mike Roberto. A conversation about his book Why Great Leaders Don't Take Yes for an Answer, recorded long before ChatGPT showed up, and still insightful today. Chat with PMeLa You can chat directly with PMeLa, the podcast's AI persona, to get episode recommendations and answers to your project management and leadership questions. Visit PeopleAndProjectsPodcast.com/PMeLa to chat with her. Pass the PMP Exam If you or someone you know is thinking about getting PMP certified, we've put together a helpful guide called The 5 Best Resources to Help You Pass the PMP Exam on Your First Try. We've helped thousands of people earn their certification, and we'd love to help you too. It's totally free, and it's a great way to get a head start. Just go to 5BestResources.PeopleAndProjectsPodcast.com to grab your copy. I'd love to help you get your PMP this year! Join Us for LEAD52 I know you want to be a more confident leader–that's why you listen to this podcast. LEAD52 is a global community of people like you who are committed to transforming their ability to lead and deliver. It's 52 weeks of leadership learning, delivered right to your inbox, taking less than 5 minutes a week. And it's all for free. Learn more and sign up at GetLEAD52.com. Thanks! Thank you for joining me for this episode of The People and Projects Podcast! Talent Triangle: Power Skills Topics: Decision Making, Artificial Intelligence, Leadership, Project Management, Critical Thinking, Cognitive Bias, Problem Solving, Stakeholder Management, Judgment, Curiosity The following music was used for this episode: Music: Echo by Alexander Nakarada License (CC BY 4.0): https://filmmusic.io/standard-license Music: Tuesday by Sascha Ende License (CC BY 4.0): https://filmmusic.io/standard-license

"A good way of thinking about this is this is the survival of the fittest clone. There could be a portion of a cancer that naturally has some resistance or ability to survive a particular drug. And over time, as the other cells around it are dying off, that particular clone is able to replicate and continue to survive in the face of that drug therapy and eventually take over as being the fittest clone. At that point, we're often seeing disease progression," Danielle Roman, PharmD, BCOP, manager of clinical pharmacy services at the Allegheny Health Network Cancer Institute in Pittsburgh, PA, told Jaime Weimer, MSN, RN, AGCNS-BS, AOCNS®, manager of oncology nursing practice at ONS, during a conversation about resistance pathways.  Music Credit: "Fireflies and Stardust" by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Earn 0.5 contact hours of nursing continuing professional development (NCPD), including 30 minutes of pharmacotherapeutic content, by listening to the full recording and completing an evaluation at courses.ons.org by August 7, 2027. Roman has served on advisory boards for Genetech, Pfizer, Regeneron, and Daiichi Sankyo and received honoraria payments from Pharmacy Times and Decera for faculty lectures. These financial relationships have been mitigated. ONS is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. Learning outcome: Learners will report increased knowledge related to resistance pathways in oncology care. Episode Notes  Complete this evaluation for free NCPD.  ONS Podcast™ episodes: Pharmacology 101 series Episode 423: Pharmacology 101: Interaction Pathways Episode 406: Drug Resistance Biomarkers and Their Impact on Cancer Treatment Choices ONS Voice articles: Predictive and Diagnostic Biomarkers Scientists Identify Protein Implicated in Tumor Growth, Treatment Resistance ONS book: Guide to Cancer Immunotherapy (second edition) Genomics and Precision Oncology Learning Library ONS Biomarker Database Pharmacogenomics Huddle Card CancerQuest: Cancer Drug Resistance National Comprehensive Cancer Network OncoKB.org Research To Practice To discuss the information in this episode with other oncology nurses, visit the ONS Communities.  To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode "As we look at drug resistance, this is the concept that cancer cells are no longer able to respond to a cancer treatment. The downstream of this is that we could end up with progression of the disease and need to look at alternative therapies that may be beneficial for the patient. This is unfortunately a very common phenomenon. Drug resistance is a major cause of treatment failure and poor patient outcomes with treatments. Unfortunately, this is an issue we see that increases over time on treatment." TS 2:29 "Genetics play a really big role in drug resistance. We know that drug resistance can be due to different things. It could be epigenetics. It could be the tumor microenvironment factors. But genetics often play a very big role in resistance pathways. It's generally considered to be a critical contributor to resistance, particularly in the way of acquired variants to drug targets or amplifications of certain oncogenes that can lead cancers to have progression. A well-known genetic alteration is the BRCA1/BRCA2 variant that helps to make the cancer more efficient at fixing DNA damage. So we're trying to get DNA damage with chemotherapy, and this particular variant helps at fixing that damage to allow the cancer to progress. So that is one genetic variant we see that plays a big role in a number of different cancers." TS 4:51 "These pathways are not mutually exclusive. Oftentimes we have multiple resistance pathways involved. I think it's important to understand some of those individually, but kind of thinking about this as we might be facing multiple resistance pathways. ... We can see resistance mechanisms that vary based on the type of treatment we use, for example, traditional cytotoxic chemotherapy. We may be more likely to see some resistance mechanisms that are working at DNA: repairing broken DNA or working on those efflux pumps that are being used to push chemotherapy out of cells. If we're talking more about the targeted therapies such as tyrosine kinase inhibitors or monoclonal antibodies, we may be more likely to see resistance mechanisms that are what we discussed with that drug target alteration: changing the way that the target agents are able to bind to the tumor cells to activate or inactivate pathways so we may see some changes there." TS 12:39 "One way to overcome this and to help to decrease the resistance from developing is using combination therapy: drugs that are targeting different pathways at once or potentially using combinations with things like chemotherapy in addition to immunotherapy. In this way, as we're getting these different targets, we can hopefully decrease the mechanism of resistance that may be developing." TS 14:48 "Biomarker testing is an incredibly important part of our practice. In many situations now, we are getting upfront, comprehensive biomarker testing to identify whether the patient may have any of those intrinsic or primary resistance mechanisms that might make it so a patient is never going to respond to a particular type of treatment. And in that case, we can spare the patient from the potential toxicities of that treatment if we don't think that there's going to be benefit there. So I think that that has become a really important way that we can tailor patients for understanding what treatments are going to be more effective. And then after that, there's usually additional biomarker testing that may be warranted at the time of progression in certain types of cancer. And that really helps us to understand that acquired resistance that might be developing." TS 17:32 "Nurses are really helpful with filling in the gaps and bringing back patient concerns that might be shared with them. And these might be early signs of progression. Better understanding how our patients are feeling and what's going on with them may help us to identify a patient that we need to do some additional testing for to understand whether there is drug resistance ongoing and potential progression of disease." TS 21:52

Dylan Borland, Dr. Phil, and UFO Medellín Colombia #Podcast #News  Attribution   AIRLINE PILOT: "I'VE SEEN OBJECTS MAKE INSTANT 90 DEGREE TURNS" via @UAPWatchers Link: https://x.com/UAPWatchers/status/2085457451868930533?s=20 Full Episode Dr. Phil on YouTube  Link: https://www.youtube.com/watch?v=hSH74IKoskI   Dylan Borland has received almost no attention via @Cortex_Zero Link: https://x.com/Cortex_Zero/status/2085203231236338176?s=20   UFO Medellín Colombia via @jaimemaussan1 Link: https://x.com/jaimemaussan1/status/2085365526465847709?s=20   ‼️FAIR USE NOTICE: This video MAY contain copyrighted material the use of which has not been specifically authorized by the copyright owner. The Tempest Universe Podcast distributes this material for the purpose of news reporting, educational research, comment, and criticism, constituting Fair Use under 17 U.S.C § 107.‼️

Traditional media buying breaks down when attitudinal audience data gets lost between upstream research and downstream media activation. Bright Mountain's Andy Davidson and Deep Focus's Kyle Krueger unpack how synthetic personas, unified YouTube-to-CTV strategies, and responsible creator management keep ad campaigns aligned and effective. Key Highlights

In this episode, Grayson Guyer shares insights on dog training, breed variation, and building strong relationships with hunting dogs. Discover practical tips for selecting, training, and understanding your dog to enhance your hunting experience. He also shares his insights on the importance of structure and patience in dog training and the role of conservation in hunting culture. The discussion also explores practical training tips, gear recommendations, and the value of wild bird experiences.This episode is brought to you by Ugly Dog Hunting Co. Shop now at UglyDogHunting.comMusic used under Creative Commons -Two Step Daisy Duke by Mr. Smith is licensed under an Attribution 4.0 International License. 

Hey Popcorn Pals! We're joined by our favorite Pal Lissa Rubin to talk all about Spider-Man: Brand New Day! FYI - This a NOT a Spoiler-Free episode! You have been warned! Have you seen Spider-Man: Brand New Day yet? Did you love it? Hate it? We wanna know! Check out The Road to Doomsday here: https://roadtodoomsday.com/ See you at the movies! –––––––––––––––––– You can follow Popcorn Pals on Instagram and Letterboxd @PopcornPalsPod and on TikTok @PopcornPals.Pod. Email us with your thoughts, opinions, and questions at PopcornPalsPod@gmail.com. Popcorn Pals is produced by Clara Madenwald, our social media is run by Katelyn Bordini, and our artwork was made by Angela Rodgers. The intro for Popcorn Pals uses graphics from You Want Pizzazz ?!? and sounds from Freesound.org: “COMCam_8mm Movie Projector (Rus’) 01_KVV AUDIO_Free” by KVV Audio (https://freesound.org/s/830217/) licensed under Attribution 4.0. “Film Countdown” by qubdodup (https://freesound.org/s/182110/) licensed under Creative Commons 0. “Lofi Piano + Drum Loop” by Doomsdaybear (https://freesound.org/s/720123/) licensed under Attribution 4.0.

Retail media is now a $100 billion industry. Collin Colburn, VP of Commerce and Retail Media at the IAB, says we've entered commerce media's "day two" –  the era where operational integration, interoperable measurement, and the arrival of the agentic shelf matter more than launching another network.  We unpack why brands started calling retail media a tax, why Collin says we should blow attribution up, and whether an ad-supported agent can stay trustworthy. Welcome to Day Two Key takeaways: Optimization and integration replace growth-at-all-costs expansion. Brands call retail media a “tax,” sensing the industry's referee is now incrementality. Agent-referred shoppers convert higher and return less.  In-store media's ceiling is customer experience, not inventory: frequency caps beat non-endemic dollars. [14:05] "Agentic commerce isn't changing what consumers buy or want to buy today. It's changing their pathway to purchase." — Collin Colburn [19:35] “The coming reckoning is in the measurement space.” –– Collin Colburn [20:45] "Attribution was built for: an ad is served, it's clicked on or seen, the customer goes to the website, and they purchase. That model does not work well in this new era." — Collin Colburn [25:15] "AI feels objective to me for the most part… it's like your omnipotent friend that you never had. And when ads get introduced, it begs the question of, am I still gonna trust that agent?" — Collin Colburn In-Show Mentions: Commerce Media Has Hit “Day Two.” Now What?  EMarketer: IAB's Collin Colburn on the Future of Commerce Media More about IAB Associated Links: VISIONS Summit, Nov 3 at MoMA Check out Future Commerce on YouTube Check out Future Commerce Plus for exclusive content and save on merch and print Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world Listen to our other episodes of Future Commerce Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode 551 Nick the Rat Radio gets weird fast — Nick recaps meeting Lavish from Behind the Schemes IRL (and scoring a coveted Casio GBX-100), then spirals through a grab bag of chaos: Einstein's double-cousin wife, a fake(?) Perez Hilton meltdown, a tragic NYC e-bike death nobody's explaining properly, and an AI job interview where Nick trash-talks his old boss to a robot. Add in Hank Green's AI research controversy, Eli Roth's AI-assisted flop, and a rescue-dog-turned-meat-market story out of China, and things only get stranger from there. Then the show goes full body-horror: drug-resistant Candida auris, face-dwelling Demodex mites with no anus, flock camera laser hacks, and a truly unhinged caller segment about K9 steak sauce and pubic hair salons. Nick closes out with NYC's new government grocery stores, the Kalshi gambling lawsuit, RFK's $5 seafood cooking show, and a brewery that lost its liquor license over a "free beer if Trump dies" promo. It's a laidback news night that somehow ends up being the grossest episode in show history — value-for-value, no filter, straight from the sewer. #NickTheRatRadio #DarkSewerNetwork #Podcast #ConspiracyPodcast #WeirdNews #PodcastClips #AInews #CandidaAuris #NYCnews #TwitchPodcast #ValueForValue #SewerRat #StrangeButTrue #LateNightPodcast #NoAgendaTribute #sewerchat A paranoid rat discusses conspiracies, secret agendas, and things they don't want you to know — while playing hand-picked underground music. Call in live: 1-917-719-5923 Originally aired: 08/05/26 All music is Attribution 3.0 Unported (CC BY 3.0). All artists are credited during the episode. For more info: www.nicktherat.com

Find Merch here: https://theirrelevant.org/store Join The El Pochcast Discord here: https://discord.gg/AS8RuMHsxJ Bluesky: @elpochcast.pocho.online Instagram: @elpochcast Email : elpochcast@ gmail.com Text: www.pocho.online El Pochcast is a part of The Irrelevant Podcast Network rapture.mp3 by Vincent Augustus is licensed under a Attribution 4.0 International License. https://creativecommons.org/licenses/by/4.0/ Support El Pochcast by contributing to their tip jar: https://tips.pinecast.com/jar/el-pochcast

The Elizondo BOMBSHELL, Bigelow on Trump UFO Speech, and Ukraine Claims Moon is a UFO Base #Podcast #News    Attribution   UKRAINIAN ASTRONOMERS CLAIM THE MOON MAY BE A UFO BASE Via @UAPWatchers  Link: https://x.com/UAPWatchers/status/2084265458346193137?s=20   Lue Elizondo BOMBSHELL via @InterstellarUAP Link: https://x.com/InterstellarUAP/status/2084418742944207136?s=20   BIGELOW BRIEFED TRUMP via @overclassifiedx Link: https://x.com/overclassifiedx/status/2084791633195966872?s=20   Ukrainian Paper - UFO Dynamics on the Moon Link: https://www.academia.edu/165348689/UFO_Dynamics_on_the_Moon   ‼️FAIR USE NOTICE: This video MAY contain copyrighted material the use of which has not been specifically authorized by the copyright owner. The Tempest Universe Podcast distributes this material for the purpose of news reporting, educational research, comment, and criticism, constituting Fair Use under 17 U.S.C § 107.‼️  

Ace Hardware's RedVest Media is rewriting the retail advertising playbook by turning a late market entry into a strategic advantage across its 5,200 store footprint. Head of Retail Media Molly Hjelm joins Mike Shields to explain why friction-free Pacvue integration, closed-loop endemic attribution, and re-embracing physical stores outperform legacy off-platform tactics. Key Highlights ⏰ The Late-Mover Edge: Launching a network today means skipping years of clunky tech builds and plugging straight into mature e-commerce and delivery setups.

Dr. Avi Loeb, Lt. Colonel John Blitch, and HUGE #Orb in Night Sky #Podcast #News    Attribution   MASSIVE OBJECT IN ORBIT via @UAPWatchers on X Link: https://x.com/UAPWatchers/status/2083644292786962903?s=20   Lt. Colonel John Blitch — a former DELTA Force officer and DARPA scientist at Wright-Patterson Air Force Base via @HighlyStrange on X Link: https://x.com/Go_Kick_Rocks88/status/1714639195329687741?s=20   UAP NDAs bar disclosure to the President via @ProfAviLoeb on X Link: https://x.com/ProfAviLoeb/status/2084341024999243852?s=20   ‼️FAIR USE NOTICE: This video MAY contain copyrighted material the use of which has not been specifically authorized by the copyright owner. The Tempest Universe Podcast distributes this material for the purpose of news reporting, educational research, comment, and criticism, constituting Fair Use under 17 U.S.C § 107.‼️

Splashing in the Puddles ep. 836 Born in Cuba, Matias Travieso-Diaz migrated to the United States as a young man. He became an engineer and lawyer and practiced for nearly fifty years. After retirement, he took up creative writing. Two hundred and eighty of his short stories have been published or accepted for publication in anthologies, magazines, blogs, audio books, and podcasts. One of his four novels, an autobiography entitled "Cuban Transplant," and four anthologies of his stories have also been published.    More TTTV Stories by Matias Travieso-Diaz: https://talltaletv.com/tag/matias-travieso-diaz/   ---- Listen Elsewhere ---- YouTube:  https://www.youtube.com/c/TallTaleTV Website: http://www.TallTaleTV.com   ---- Story Submission ---- Got a short story you'd like to submit? Submission guidelines can be found at http://www.TallTaleTV.com   ---- About Tall Tale TV ---- Hi there! My name is Chris Herron and I'm an audiobook narrator. In 2015, I suffered from poor Type 1 diabetes control which lead me to become legally blind for almost a year. The doctors didn't give me much hope, predicting an 80% chance that I would never see again. But I refused to give up and changed my lifestyle drastically. Through sheer willpower (and an amazing eye surgeon) I beat the odds and regained my vision. During that difficult time, I couldn't read or write, which was devastating as they had always been a source of comfort for me since childhood. However, my wife took me to the local library where she read out the titles of audiobooks to me. I selected some of my favorite books, such as the Disc World series, Name of the Wind, Harry Potter, and more, and the audiobooks brought these stories to life in a way I had never experienced before. They helped me through the darkest period of my life and I fell in love with audiobooks. Once I regained my vision, I decided to pursue a career as an audiobook narrator instead of a writer. That's why I created Tall Tale TV, to support aspiring authors in the writing communities that I had grown to love before my ordeal. My goal was to help them promote their work by providing a promotional audio short story that showcases their writing skills to readers. They say the strongest form of advertising is word of mouth, so I offer a platform for readers to share these videos and help spread the word about these talented writers. Please consider sharing these stories with your friends and family to support these amazing authors. Thank you!   ---- legal ---- All stories on Tall Tale TV have been submitted in accordance with the terms of service provided on http://www.talltaletv.com or obtained with permission by the author. All images used on Tall Tale TV are either original or Royalty and Attribution free. Most stock images used are provided by http://www.pixabay.com , https://www.canstockphoto.com/ or created using AI. Image attribution will be declared only when required by the copyright owner. Common Affiliates are: Amazon, Smashwords  

"When people with PTSD [post-traumatic stress disorder] get quite avoidant—and that can be expressed in so many different ways—the implications can be really profound. I think an important invitation to oncologists and oncology nurses and primary care providers who care for people battling cancer is let's explore what's underneath these avoidant behaviors. Is it a very practical thing? Or is it that underneath this avoidant behavior is really profound fear?" James C. Jackson, PsyD, research professor at Vanderbilt University Medical Center in Nashville, TN, told Lenise Taylor, MN, RN, AOCNS®, TCTCN™, oncology clinical specialist at ONS, during a conversation about addressing medical trauma in oncology. Music Credit: "Fireflies and Stardust" by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Earn 0.75 contact hours of nursing continuing professional development (NCPD) by listening to the full recording and completing an evaluation at courses.ons.org by July 31, 2027. The planners and faculty for this episode have no relevant financial relationships with ineligible companies to disclose. ONS is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. Learning outcome: Learners will report an increase in knowledge related to medical trauma in oncology care. Episode Notes  Complete this evaluation for free NCPD.  ONS Podcast™ episodes: Episode 421: Medical Trauma in Oncology Episode 287: Tools, Techniques, and Real-World Examples for Difficult Conversations in Cancer Care Episode 264: Stop the Stressors and Improve Your Mental Health as a Nurse ONS Voice articles: Help Caregivers Control the Chronic Stress of Cancer Care and Manage PTSD [post-traumatic stress disorder] Past Trauma Lowers Hope, QOL, and Coping Ability During Cancer Managing Cancer-Related PTSD Starts With Acknowledgement Moral Injury and Trauma in Nursing Trauma-Informed Care Provides Person-Centered Support for Patients During Deep Distress Clinical Journal of Oncology Nursing articles: How Can a Trauma-Informed Care Approach Be Applied to Patients With Gynecologic Cancer? Psychosocial Barriers to Care: Recognizing and Responding Through a Trauma-Informed Care Approach Oncology Nursing Forum articles: Post-Traumatic Distress and Symptom Experience in Patients With Head and Neck Cancer–Related Tracheostomy and Family Caregivers The Effect of Neuroticism, Fear of Progression, and Self-Efficacy on Post-Traumatic Growth in Patients With Lung Cancer Undergoing Chemotherapy The Relationship Between Colorectal Cancer Survivors' Positive Psychology, Symptom Characteristics, and Prior Trauma During Acute Cancer Survivorship ONS course: Psychosocial Dimensions of Cancer Care™ ONS Huddle Card: Coping Screening tools Clinician-Administered PTSD Scale for DSM-5 [Diagnostic and Statistical Manual of Mental Disorders, 5th edition] (CAPS-5) Hospital Anxiety and Depression Scale Primary Care PTSD Screen for DSM-5 PTSD Checklist for DSM-5 Trauma Screening Questionnaire International Society for Traumatic Stress Studies: Free Resources PESI Reclaiming Your Life From Medical Trauma by James C. Jackson To discuss the information in this episode with other oncology nurses, visit the ONS Communities. To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode "For many people who have been traumatized, if they can avoid it, they will. They may not avoid the annual evaluation that is so hugely consequential—they might not avoid that. But they may well avoid a routine visit for a checkup to their oncologist. They very well may avoid a visit with a psychologist who is wanting them to talk about hard things. They may avoid visiting a friend in the hospital because it reminds them of really upsetting things. So, this issue of adherence and compliance is a really big problem." TS 3:19 "Screening tools for things like PTSD can be very useful. They're quite practical, and they're appropriate to use. I really like something called the Post-Traumatic Stress Disorder Checklist. ... Using it is going to be very straightforward. You're going to want to map it onto a 30-day window, and you're going to employ it with patients. It's a 20-item self-report. It assesses 20 DSM-5 symptoms of PTSD. It's not diagnostic, but if people score in this range of 30, 31, 33, we typically are going to believe that that is very suggestive of significant PTSD." TS 9:17 "One of the things we should be doing all the time is modeling and attempting to normalize this idea of being open about mental health difficulties. When I say modeling, this is a complicated issue. ... I'm very open talking about my own battles with mental health. And in some ways, that invites my patients to do the same. I don't recommend necessarily that a nurse says, 'Oh, by the way, I have PTSD. I'm going to tell you about mine. I want you to tell me about yours.' That's a boundary issue. But I think it does behoove us as clinicians to create a culture as much as we're able, where we can talk about mental health difficulties in a matter-of-fact way, acknowledging that mental health is health. These tools, to me, go a long way in that direction." TS 13:41 "The survivorship process is ongoing. I think a nurse can assist a patient in so many ways longitudinally over time. ... One of those ways is to continue checking on mental health outcomes in patients. Continuing to check on mental health outcomes, continuing to explore them, and continuing to invite patients to talk about things that other people might not be asking about. It's easy for family members to assume, 'Hey, you know, you're cancer free now. You look fine, so you must be fine.' It's very possible that the patients we're talking about are not fine. They're far from fine. For that oncology nurse at a follow-up clinic or in an oncology setting to talk about this, continuing to affirm that it would be okay for patients to struggle, continuing to put this issue on a front burner—I think that's really important." TS 21:17 "I'm aware of nurse-led support groups where nurses can talk very freely about their own challenges, in a safe space. ... Working to build cultures in the context of the intensive care unit, let's say, where we have a lot of patients with cancer that prioritize well-being nurse driven programs. ...  The bottom line is if there is a warning light that is blinking, nurses need to attend to that. And in attending to it, they're going to be more present for their patient. They're going to be better able to support their patient. They're going to be better able to support each other. And I think often, in the culture of nursing and psychology, too, people just put their head down, their shoulder down, and they just plow through in ways that are really counter to their mental health." TS 29:56 "The truth is medical trauma can be well-managed. It's not simple. It's not always intuitive. There are all sorts of caveats with regard to this, but the truth is people with medical trauma can live really rich and meaningful lives. ... So, the default setting, I think, should be not one of pessimism. It should be that people with medical trauma can and do get better. If you are a patient with medical trauma and you are in my purview, until proven differently, I'm going to assume that you can get better too." TS 36:28

Joel and Stephen share their thoughts on the new trailer for Avengers: Doomsday, and speculate on what MARVEL fan expectations should be, then dive into Season 2 of the live action Avatar The Last Airbender from Netflix, and look to the starts with a new LEGO set.Show notes for The Citadel Cafe are here:https://thecitadelcafe.com/2026/07/30/the-citadel-cafe-507-avatar-the-last-doomsday/Join The Citadel Cafe Discord community!http://Patreon.com/TheCitadelCafeThe Citadel Cafe YouTube:https://youtube.com/thecitadelcafeMusic for The Citadel Cafe by Kevin MacLeod (incompetech.com) licensed under Creative Commons by Attribution 4.0 Hosted on Acast. See acast.com/privacy for more information.

The theme here is oaths as Yeshua takes the principles already laid out in the Sermon on the Mount and applies them to adultery, divorce, promises, oaths, commitment, and more using the examples of adultery, divorce, and oaths.    Our Foundations podcast:  - Website - www.ourfoundations.substack.com - Email - ourfoundations@protonmail.com - Twitter - https://twitter.com/Foundationspc - Bitcoin Address - 1AZFLCvmfXasChaaecgYMP3vtnUrnLJoY7 - Ethereum - 0x409D0F2766e208C1Ea97fF2429D38a3D9E3abd3a - Zcash - t1SZKfocBcghVMWVCsbSA9zAHr5fzsxi62H - Pivx - D7ziutb5gGNnJ5pXngwa3w9zJj2P1iNzUT - Music - Gregorian Chant Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License - The Road Home by Alexander Nakarada | https://www.serpentsoundstudios.com, Music promoted by https://www.free-stock-music.com Attribution 4.0 International (CC BY 4.0) - New Digital War by Groove Bakery | https://groovebakery.com, Music promoted by https://www.free-stock-music.com, Attribution-NoDerivatives 4.0 International (CC BY-ND 4.0) - Pied Piper by Shaolin Dub is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License. - Jet Fueled Vixen Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License - Hard Fragility by Bisou is licensed under a Attribution-NonCommercial License

Brooks and Skyler from Cackle Clothing Company share their journey from bird hunting enthusiasts to apparel entrepreneurs. They discuss starting a business, designing fun hunting gear, leveraging social media, and preparing for the hunting season.Check out their stuff at Cackle Clothing Company.This episode is brought to you by Ugly Dog Hunting Co. Shop now at UglyDogHunting.comMusic used under Creative Commons -Two Step Daisy Duke by Mr. Smith is licensed under an Attribution 4.0 International License. 

Hey Popcorn Pals! We're back with our Pal Mark David Christenson to talk about Toy Story 5! Have you seen Toy Story 5 yet? What was your favorite part? Did you buy the Buzz Lightyear popcorn bucket? We wanna know! See you at the movies! –––––––––––––––––– You can follow Popcorn Pals on Instagram and Letterboxd @PopcornPalsPod and on TikTok @PopcornPals.Pod. Email us with your thoughts, opinions, and questions at PopcornPalsPod@gmail.com. Popcorn Pals is produced by Clara Madenwald, our social media is run by Katelyn Bordini, and our artwork was made by Angela Rodgers. The intro for Popcorn Pals uses graphics from You Want Pizzazz ?!? and sounds from Freesound.org: “COMCam_8mm Movie Projector (Rus’) 01_KVV AUDIO_Free” by KVV Audio (https://freesound.org/s/830217/) licensed under Attribution 4.0. “Film Countdown” by qubdodup (https://freesound.org/s/182110/) licensed under Creative Commons 0. “Lofi Piano + Drum Loop” by Doomsdaybear (https://freesound.org/s/720123/) licensed under Attribution 4.0.

Episode 550 This week in the sewer: no music, no AI gimmicks, just raw rat radio. We crack open a 1989 Sears Christmas catalog and lose our minds over $700 pearl bracelets and Pee-wee Herman watches, pay respects to John C. Dvorak with some heartfelt (and heartbroken) voicemails, and dig into Sam Altman calling himself a genie-maker while his sister drops a scorched-earth Christmas parody song about him. Add in mutant rats that are outsmarting poison, a wild new ADHD drug breakdown, and Elon suing Minnesota over an AI nudity law, and you've got a genuinely unhinged episode. Grab a beer, get comfortable, and let the sewer wash over you. Full voicemail segment, donation shoutouts, and a brand new stinky Hawaiian shirt story you didn't ask for but are getting anyway. Nick the Rat Radio — Dark Sewer Network. Subscribe, donate a few duckets in the bucket, and stay fun. #NickTheRatRadio #DarkSewerNetwork #XmasInJuly #PodcastClips #LateNightPodcast #WeirdPodcast #SamAltman #JohnCDvorak #MutantRats #AINews #90sNostalgia #SearsCatalog #RatRadio #IndiePodcast #UncensoredPodcast #sewerchat A paranoid rat discusses conspiracies, secret agendas, and things they don't want you to know — while playing hand-picked underground music. Call in live: 1-917-719-5923 Originally aired: 07/29/26 All music is Attribution 3.0 Unported (CC BY 3.0). All artists are credited during the episode. For more info: www.nicktherat.com

Find Merch here: https://theirrelevant.org/store Join The El Pochcast Discord here: https://discord.gg/AS8RuMHsxJ Bluesky: @elpochcast.pocho.online Instagram: @elpochcast Email : elpochcast@ gmail.com Text: www.pocho.online El Pochcast is a part of The Irrelevant Podcast Network rapture.mp3 by Vincent Augustus is licensed under a Attribution 4.0 International License. https://creativecommons.org/licenses/by/4.0/ Support El Pochcast by contributing to their tip jar: https://tips.pinecast.com/jar/el-pochcast

In episode THREE HUNDRED AND EIGHTY-FIVE, Wade discusses what a confessional Lutheran is, the history of the Synodical Conference in American Lutheranism, and the need to think about what Lutheran identity is. We hope you enjoy the episode! Let us know if you have questions you'd like us to address in a future episode.  For more about the show and the hosts, visit the Let the Bird Fly! website. Thanks for listening! Attributions for Music and Image used in this Episode: “The Last One” by Jahzzar is licensed under an Attribution-ShareAlike 3.0 International License. “Gib laut” by Dirk Becker is licensed under an Attribution-NonCommercial-NoDerivatives (aka Music Sharing) 3.0 International License. “Whistling Down the Road” by Silent Partner. “Not Drunk” by The Joy Drops is licensed under an Attribution 4.0 International License.

Symbiosis ep. 835 Roger Ley  was born and educated mainly in London, but spent some of his formative years in Saudi Arabia. He worked as an engineer in the oilfields of North Africa and in the North Sea before starting a career in higher education teaching computer-aided engineering. His stories have been published on a multiplicity of websites and broadcast on BBC Radio. He lives in Suffolk (UK). Visit his website at rogerley.co.uk More TTTV Stories by Roger Ley: https://talltaletv.com/tag/roger-ley/ His Amazon author page is at https://www.amazon.com/stores/Roger-Ley/author/B01KOVZFHM   ---- Listen Elsewhere ---- YouTube:  https://www.youtube.com/c/TallTaleTV Website: http://www.TallTaleTV.com   ---- Story Submission ---- Got a short story you'd like to submit? Submission guidelines can be found at http://www.TallTaleTV.com   ---- About Tall Tale TV ---- Hi there! My name is Chris Herron and I'm an audiobook narrator. In 2015, I suffered from poor Type 1 diabetes control which lead me to become legally blind for almost a year. The doctors didn't give me much hope, predicting an 80% chance that I would never see again. But I refused to give up and changed my lifestyle drastically. Through sheer willpower (and an amazing eye surgeon) I beat the odds and regained my vision. During that difficult time, I couldn't read or write, which was devastating as they had always been a source of comfort for me since childhood. However, my wife took me to the local library where she read out the titles of audiobooks to me. I selected some of my favorite books, such as the Disc World series, Name of the Wind, Harry Potter, and more, and the audiobooks brought these stories to life in a way I had never experienced before. They helped me through the darkest period of my life and I fell in love with audiobooks. Once I regained my vision, I decided to pursue a career as an audiobook narrator instead of a writer. That's why I created Tall Tale TV, to support aspiring authors in the writing communities that I had grown to love before my ordeal. My goal was to help them promote their work by providing a promotional audio short story that showcases their writing skills to readers. They say the strongest form of advertising is word of mouth, so I offer a platform for readers to share these videos and help spread the word about these talented writers. Please consider sharing these stories with your friends and family to support these amazing authors. Thank you!   ---- legal ---- All stories on Tall Tale TV have been submitted in accordance with the terms of service provided on http://www.talltaletv.com or obtained with permission by the author. All images used on Tall Tale TV are either original or Royalty and Attribution free. Most stock images used are provided by http://www.pixabay.com , https://www.canstockphoto.com/ or created using AI. Image attribution will be declared only when required by the copyright owner. Common Affiliates are: Amazon, Smashwords  

WE'RE BACK. SEASON 5.    DATA. MARKETING. ATTRIBUTION. PRIVACY. AI.    GUEST BIO

"In oncology specifically, where care is complex, artificial intelligence (AI) can really synthesize large volumes of clinical information, flag risks such as treatment complications, and support adherence to evidence-based pathways. For nurses specifically, this enables them more time for direct patient care, clinical judgment, and care coordination, and really practice to the top of their license while reducing repetitive time and administrative tasks," Jenn Frith, DNP, RN, OCN®, NE-BC, associate vice president of clinical operations at Duke Cancer Institute in Durham, NC, told Jaime Weimer, MSN, RN, AGCNS-BS, AOCNS®, manager of oncology nursing practice at ONS. Weimer spoke with Frith and Emily Norboge, director of clinical and research informatics at Duke Cancer Institute, about how AI can help healthcare organizations improve the cancer experience.  Music Credit: "Fireflies and Stardust" by Kevin MacLeod Licensed under Creative Commons by Attribution 3.0  Earn 0.5 contact hours of nursing continuing professional development (NCPD) by listening to the full recording and completing an evaluation at courses.ons.org by July 24, 2027. The planners and faculty for this episode have no relevant financial relationships with ineligible companies to disclose. ONS is accredited as a provider of nursing continuing professional development by the American Nurses Credentialing Center's Commission on Accreditation. Learning outcome: Learners will report an increase in knowledge related to the use of artificial intelligence in oncology nursing practice. Episode Notes  Complete this evaluation for free NCPD.  ONS Podcast™ episodes: Episode 284: How AI Is Influencing Cancer Care and Oncology Nursing Episode 281: Nursing's Role in AI in Health Care ONS Voice articles: Human Connection Creates the Power Behind AI in Nursing If You're Using AI in Health Care, Your Patients Want to Know Majority of Adults Use AI, But Most Distrust Accuracy of Health Information Nurses Are Key to Quality for AI Tools in Oncology Care One-Third of Hospitals Have Integrated Generative AI Into EHRs, With More to Follow Clinical Journal of Oncology Nursing articles: A Case for Caution: Patient Use of Artificial Intelligence Artificial Intelligence in Oncology Nursing: Preparing the Workforce for the Future Artificial Intelligence: Basics, Impact, and How Nurses Can Contribute Integrating Artificial Intelligence Into Cancer Care: Enhancing Nursing Practice and Bridging Disparities Oncology Nursing Forum article: Artificial Intelligence for Oncology Nursing Authors: Potential Utility and Concerns About Large Language Model Chatbots To discuss the information in this episode with other oncology nurses, visit the ONS Communities.  To find resources for creating an ONS Podcast club in your chapter or nursing community, visit the ONS Podcast Library. To provide feedback or otherwise reach ONS about the podcast, email pubONSVoice@ons.org. Highlights From This Episode Norboge: "Our AI voice agent has a series of workflows that it can execute. ... If a patient needs help with medical paperwork, the agent will walk the patient through how to do that paperwork. If a patient has a question that they need sent to their provider, it can document that and then send a message to the provider. There's a series of workflows so it can route to scheduling. It can answer information about test results that is compliant with our policy around test results. The goal of that agent is that it will handle all of those administrative-type tasks that don't necessarily require a nurse to fill." TS 5:44 Norboge: "When [patients] call the nurse triage line, the nurse will have to say, 'I understand you want your test results. I can contact your provider and have them reach out to you about your results.' But that's kind of where it ends. What we worked out with the agent is if a patient calls and says, 'I really want my test results,' they will in a very nice, standard way, say something similar. You know, 'I'm not authorized to discuss your test results with you, but I'd be happy to send a message to your provider and ask them to call you.' But then the agent goes one step further and says, 'Are you experiencing anxiety about your test results? If so, I can transfer you to the nurse to discuss support for a potential referral to family medical therapy if you would like help managing that anxiety.' In a clear, helpful way, it can define and help a patient with their needs and not just have a standard of 'this is our policy and I can't share it with you.'" TS 11:14 Frith: "Really, transparency is the key. The patient should understand that AI is used more as an enhancement, but not to replace the human connection. That's not the goal. The nurses can explain that the tools will help ensure accuracy, timeliness, and safety while allowing more time for the direct interaction of the nurse. I think framing AI as an additional layer of support rather than a decision maker helps build trust. And I think maintaining strong communication and presence at the bedside just reinforces that care remains fundamentally human." TS 15:32 Frith: "I think AI in oncology is going to continue to advance in our predictive analytics, personal care planning, and probably real-time decision support. I think we'll see a greater integration into symptom management, some early detection of complications, and longitudinal care coordination across our settings. I think nurses will continue to increasingly use AI to anticipate patient needs and prioritize care. I think the role of the nurse won't diminish. Rather, it will become more elevated in allowing them to practice to scope of practice." TS 19:58 Frith: "AI represents a meaningful opportunity to strengthen oncology nursing practice by reducing burden and enhancing the clinical insight. It needs to be a very thoughtful implementation. We talked about having strong governance and continued investment in the nursing workforce. I want to reinforce that oncology care remains deeply human, and AI should only be viewed as a tool that enables the nurses to do what they do best, which I feel is deliver safe, compassionate, and high-quality specialized care to our most vulnerable patients." TS 27:31

Hey Popcorn Pals! Today we’re joined by our Pal Mark David Christenson to talk all about the highly anticipated release of Christopher Nolen’s The Odyssey! Did you see the film? Did you love it? Hate it? Have a hot take? Let us know all of your thoughts! See you at the movies! –––––––––––––––––– You can follow Popcorn Pals on Instagram and TikTok @PopcornPals.Pod and on Letterboxd @PopcornPalsPod. Email us with your thoughts, opinions, and questions at PopcornPalsPod@gmail.com. Popcorn Pals is produced by Clara Madenwald, our social media is run by Katelyn Bordini, and our artwork was made by Angela Rodgers. The intro for Popcorn Pals uses graphics from You Want Pizzazz ?!? and sounds from Freesound.org: “COMCam_8mm Movie Projector (Rus’) 01_KVV AUDIO_Free” by KVV Audio (https://freesound.org/s/830217/) licensed under Attribution 4.0. “Film Countdown” by qubdodup (https://freesound.org/s/182110/) licensed under Creative Commons 0. “Lofi Piano + Drum Loop” by Doomsdaybear (https://freesound.org/s/720123/) licensed under Attribution 4.0.