Podcasts about Brand Building

Viel wird heute darüber geschrieben, wie man in der KI als Marke oder Website mehr Sichtbarkeit erhalten kann. Einer der Schlüssel dazu ist laut Google klassische PR. OpenAI hat offenbar ein Update durchgeführt, das sich deutlich auf die Sichtbarkeit von Marken in ChatGPT auswirkt. Der inoffizielle Name dafür lautet "Entity Update". Aktuelle Zahlen legen den Schluss nahe, dass die neue Kennzeichnung von Google Ads zu vielen versehentlichen Klicks auf Anzeigen führt. Das GEO-Tool "Lorelight" wurde abgeschaltet. Der Betreiber begründet das damit, dass GEO nichts anderes sei als Brand Building.

Watch on YouTube: https://youtu.be/gztCQqP5KZY Lucia Mastromauro is Deliveroo's VP of Advertising. We sit down with her at SMG and Adweek's Retail Media Summit UK 2025 to speak about how the delivery player is continuously upgrading their offering to brands across their different channels, from Restaurants to High Street. Tune in to hear about: Lucia's career at the likes of eBay, Google and WPP Her take on Retail Media and how unifying different platforms could really make it flourish The convergence of Brand Building and commerce and what that means for brand CMOs Why modern marketers need to embrace tech and data More  Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.  

#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcastFor all episodes, please check out www.thePOZcast.com SummaryIn this episode, Adam Posner interviews Jay Williams, founder of Freebird Southern Springwater, who shares his journey from a successful 25-year career in real estate to launching a beverage brand. Jay discusses the importance of authenticity, hard work, and building relationships in business. He reflects on the challenges of starting a new venture, the importance of giving back to the community, and the lessons he has learned from his experiences. The conversation highlights the importance of resilience, the impact of social media, and the value of crafting a brand with a soul that resonates with everyday Americans.Takeaways- Jay Williams transitioned from real estate to beverage with Freebird.- Authenticity and being true to oneself are key to success.- Building relationships is crucial in business.- Hard work can outpace talent in competitive fields.- Starting a business requires action over perfection.- Mistakes are valuable learning opportunities.- Resilience is essential for overcoming challenges.- Giving back to the community is a core value of Freebird.- Creating a brand with a soul resonates with consumers.- Networking and research are vital for new entrepreneurs.Chapters00:00 Introduction to Jay Williams and Freebird02:49 The Power of Authenticity and LinkedIn05:38 Lessons from Family and the Importance of Hard Work08:55 The Big Pivot: From Real Estate to Beverage11:01 The Aha Moment: Starting Freebird13:01 Finding a Niche in the Beverage Industry15:05 Navigating the Beverage Landscape19:24 Building a Team and Seeking Expertise20:01 Understanding Your Strengths and Weaknesses21:10 Finding the Right Partners22:36 The Unique Selling Proposition of Freebird24:02 Navigating Early Challenges25:41 Commitment to Community and Philanthropy27:15 Brand Growth and Market Positioning28:34 Building a Brand with Soul29:59 Future Aspirations for Freebird32:20 Advice for Mid-Career Reinvention33:53 Learning from Mistakes and Building Resilience36:16 Authenticity in Leadership 

Send us a textThis testimonial shares the reality of what it's like selling on Amazon as a small business. From delistings to support frustrations, sellers face challenges most shoppers never see. Learn how working with the right Amazon experts can help overcome these roadblocks and keep your brand growing.Tired of Amazon delistings and support nightmares? Get expert help before it costs you your brand: https://bit.ly/4jMZtxuDon't head into Q4 blind! Download the Ultimate Amazon Playbook and crush your sales goals: https://bit.ly/46Wqkm3#AmazonSellers #EcommerceSupport #AmazonDelisting #VendorHelp #AmazonAgencyWatch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - Did You Think It Would Become a Brand?00:20 - Launching at a Therapy Conference00:40 - Getting on Amazon After Buyer Feedback01:00 - Discovering Amazon Vendor Challenges01:40 - Working With a Full Amazon Team02:25 - In-House Hire vs. Agency Model03:00 - Delisting Nightmare and Customer Complaints03:50 - How Amazon Refunds Hurt Small Sellers04:30 - Relying on Experts to Handle Amazon Support05:20 - Frustration With Repetitive Support Emails06:00 - Customers Don't Know They're Hurting Sellers06:50 - Every Seller Has Been There07:13 - No One's Really Prepared — That's Why Support Matters----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

In this live SocialNext Toronto 2025 conversation, guest host Maddie Alvarez sits down with Nithya Ramachandran, President and CSO at T1, a full-stack sponsorship and experience agency. Together, they unpack why modern sponsorships are more than logo slaps and check-writing, they're strategic growth levers built on trust, collaboration, and meaningful activation.Nithya breaks down how brands can use partnerships to reach audiences in ways media alone can't, why asking “why” is a marketer's most powerful tool, and how the best campaigns are built on shared values, not just shared budgets.If you've ever wondered how to make sponsorships actually work (and prove their ROI), this conversation is a masterclass in modern partnership marketing.

School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In this episode of SMC, Charlie and Rita are joined by Senior Account Manager James Tindall to chat about why it's time for school marketers to stop chasing clicks and start building brands that last. In Making News, the team first discuss fresh data showing CMOs shifting their focus from performance marketing to brand awareness and what schools marketers can take from this. In the Deep Dive, they explore why authentic, experience-led content cuts through digital fatigue, and how live events can spark a real connection with your community. In Rants & Raves, they celebrate Nike's Chicago Marathon campaign — a masterclass in smart, human, context-driven storytelling. Episode links: Brand awareness, media investment, B2B customer journeys: 5 interesting stats to start your week – Marketing Week Brand experiences create social content algorithms can't ignore – The Drum – Joe Panepinto Nike hits stride with Chicago Marathon campaign that speaks fluent runner – Famous Campaigns – James Herring Got more questions for Charlie and the team or want to share what you'd like to see from the team in 2026? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/.

In October, Inside the ICE House aired eight new episodes, six traditional episodes, Markets in focus with Opening Bell Daily's Phil Rosen and Inside the ICE House breakfast on the balcony with Fetch CEO Wes Schroll. Episode 488: KKR's Pete Stavros on Ownership, Opportunity, and the Future of Work Episode 489: Charlotte Hornets' Shelly Cayette-Weston on Business, Buzz, & Building with Judi Health October Markets in Focus: Shutdowns, AI Optimism, and Bitcoin's 'Uptober' Rally On the Balcony: Building, Rewarding, and Redefining Loyalty with Fetch CEO Wes Schroll Episode 490: Workiva's Mike Rost & Mandi McReynolds on Data, Decisions, & Driving Growth Through Synergy Episode 491: Author Jon Levy on "Team Intelligence" and the Power of Trust, Collaboration and Group Potential Episode 492: ATM Media CEO Robert Wheeler on Brand Building and Turning Moments into Content Episode 493: Snowflake's Christian Kleinerman on innovation, Evolution and the Art of Collaboration

In this episode of The Indian Business Podcast, we sit down with Nikunj Biyani, Co-Founder of SuperYou, the brand that generated ₹100 crore in just six months in one of India's most competitive FMCG spaces. From protein bars to baked chips, SuperYou has redefined what “better-for-you” snacking means in India. Nikunj shares how he turned years of FMCG experience into one of the fastest-growing consumer brands in the country, why India's next disruption lies in legacy food categories like biscuits and namkeen, and how partnering with Ranveer Singh shaped SuperYou's bold, high-energy brand identity. We break down everything from the science of taste and category innovation to brand design philosophy and how to build a mass brand that stands for something. From the psychology of guilt-free indulgence to the real economics behind product development, this episode is packed with lessons for every entrepreneur, creator, and brand builder. If you've ever wondered how to crack India's new-age FMCG market, this is your playbook straight from the man behind one of its most successful brands. Watch this Intriguing yet simple conversation now!►Think School's flagship Communication course with live doubt sessions : https://thethinkschool.com/sp/communication-masterclass/►Follow Think School Social Media: Youtube: https://www.youtube.com/@ThinkSchool►Instagram:https://www.instagram.com/thethinkschool?igsh=NWg2ZXRyZmdsM2ds&utm_source=qr 

Rachel Hochhauser and Jena Wolfe didn't quit their jobs to build Piecework Puzzles—and that's exactly why it worked. The cofounders share how they turned a stormy weekend experiment into a multi-million dollar lifestyle brand, all while maintaining full-time careers. As VP of Marketing for Goop Kitchen, and renowned Author and creative agency owner, the duo are mastering the art of balancing everything, in real time. From starting with just four puzzle designs shot in Rachel's grandmother's garage, to spawning an entire aesthetic movement in the industry, Rachel and Jena have made their mark. They aren't afraid to do things differently, constantly learning and iterating from production nightmares and successful campaign launches. Discover their unconventional approach to entrepreneurship, product development, and world building in this candid interview. They both reveal why bootstrapping gave them the creative freedom they craved, how they navigate being business partners and best friends, and the unexpected pivot that led to their viral cocktail napkin line.In This Episode You'll Learn: Why NOT taking investor money gave them complete creative controlThe “advice tour” strategy that helped them solve business problemsHow they went from puzzles to viral tomato napkins (and why that shouldn't have worked)What happened when their manufacturer dropped them during the pandemicWhy working with your best friend can actually be brilliantTheir approach to brand partnerships with everyone from Goop to Better Homes & Gardens Chapters:00:00 Introducing Piecework Puzzles and The Stormy Weekend That Started It All 3:30 How to Find Your Gap In the Market & Stand Out6:00 Design Philosophy 101: How to Create Products That People Connect With8:40 The Importance of Creative Freedom & How to Obtain It!10:45 How to Run a Successful Business with Your BFF13:50 Starting Cultural Moments: The Origins of The Tomato Craze16:20 The Product Expansion That Shouldn't Have Worked (But Did)20:15 Advice for Overcoming Manufacturing Nightmares23:00 The “Advice Tour” Strategy That Has Saved Piecework Puzzles26:49 Brand Partnerships: From Goop to Broccoli Magazine29:15 Addressing Dupe Culture… 32:45 Leadership Tips For Building a Lean & Productive Team Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Every brand wants to stand out, but few are willing to break the rules to do it.In this episode, Jack dives into the world of rogue brand building, the unconventional, often scrappy ideas that make brands unforgettable.He explores how some of the world's most unconventional brand strategies broke through.He covers: • Bumble's guerrilla campus campaign that turned curiosity into growth • Red Bull's early illusions of popularity and how they seeded salience • Jeep's illegal-looking parking stunts that embodied its “go anywhere” positioningAnd most importantly, how thinking beyond media habits and into your customer's actual life can make your brand feel inevitable.Helpful Links:Find Jack on LinkedIn Here: Jack Ferguson | LinkedInFind Jack's Website Here: Evidence-Based Brand Strategy & Marketing Consulting | Jack FergusonVisit The Push Website Here: For Senior Marketers...By Senior Marketers | The PushFind The Push on LinkedIn Here: https://www.linkedin.com/company/thepushFind The Push on YouTube Here: The Push - YouTubeFind The Push on TikTok Here: TikTok - Make Your DayFind The Push on Instagram Here: https://www.instagram.com/bethepush- https://brogan.com/blog/guerrilla-marketing-example-5-jeep-outdoor-parking/- Red Bull Out of the Box Marketing- Bumble Early Days Brand Building

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Trey Haley.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Jim VandeHei.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Jim VandeHei.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Trey Haley.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Jim VandeHei.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Trey Haley.

Are you looking to elevate your brand and connect with your audience in a powerful, authentic way? In this episode, I interview Roy Coughlan, a seasoned serial entrepreneur and acclaimed podcaster, to uncover the transformative power of podcasting in brand building. Roy shares his personal journey from shyness to confidence, the intricacies of creating and sustaining a successful podcast, and the crucial elements of effective branding. Don't miss insights on monetization myths, audience growth strategies, and future podcasting trends.In This Episode, You'll Learn:Roy Coughlan's inspiring journey from extreme shyness to confident public speaking [0:03:10]The true essence of podcasting beyond mere monetization [0:12:20]Advice on who should and shouldn't start a podcast [0:14:45]Effective strategies for promoting your podcast on social media and growing your audience [0:27:50]The importance of maintaining engagement and avoiding common pitfalls [0:47:20]Roy's biggest learnings and how they shape his authentic brand [0:57:15]Time Markers:01:37 Roy Coughlan's Journey from Shyness to Public Speaking05:32 The Importance of Toastmasters07:12 Diving into the World of Podcasting13:53 Monetization Myths and Realities18:33 Building a Podcast as a Brand Tool22:09 Leveraging Social Media for Podcast Growth26:31 Effective Social Media Strategies for Podcast Promotion28:50 Leveraging TikTok for Podcast Growth32:41 The Importance of Consistency and Quality in Podcasting39:41 Future Trends and Challenges in Podcasting41:40 Rapid Fire Session: Insights and Reflections Get in touch with Roy Coughlan:https://roycoughlan.com/https://va.world/   https://braingym.fitness/ https://www.facebook.com/roycoughlanhttps://x.com/poleirehttps://www.instagram.com/awakening.podcast/https://www.youtube.com/@roycoughlan Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Amazon books Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall

Personal Brand Protocol: The Healthcare Provider's Shortcut to Showing Up Online Without Burnout. Finally get the traction you've been missing with a clear plan to grow your audience, attract your people, and launch your online brand — in just 90 days. Use code SHESLAYS500 to get $500 off your purchase!-----What if the best time to start building your personal brand isn't when you “have more time,” but right now—in Q4? In this solo episode, Dr. Lauryn unpacks the surprising reasons why the final months of the year are actually the perfect season for reflection, strategy, and planting the seeds of your next big opportunity. Instead of chasing the end-of-year hustle, she invites you to reframe this season as a time for clarity and creative growth.Lauryn breaks down the three distinct phases of brand building—clarity, consistency, and monetization—and explains how to navigate each one without burnout. You'll learn why phase one is all about discovery, how to build momentum in phase two, and what it really takes to reach phase three successfully. Whether you're a healthcare provider, business owner, or aspiring creator, this episode will help you start your brand journey with purpose and peace.Key Takeaways:Q4 is the ideal season for brand reflection and strategy. Instead of pushing harder, use this time to clarify your message and plant the seeds for future growth.Every personal brand grows through three core phases. Lauryn outlines the journey from clarity to consistency to monetization, showing how to move through each with confidence.You already have a personal brand. The key is learning how to shape and communicate it intentionally so it can serve your long-term goals.Starting small leads to sustainable success. Lauryn shares why just one intentional hour a week in Q4 can jump-start a lasting, authentic brand.Resources:Personal Brand Protocol: The Healthcare Provider's Shortcut to Showing Up Online Without Burnout. Finally get the traction you've been missing with a clear plan to grow your audience, attract your people, and launch your online brand — in just 90 days.Follow She Slays and Dr. Lauryn: Instagram | X | LinkedIn | FacebookJoin The Uncharted CEO: An 8-week immersive experience for clinic owners designed to increase revenue, maximize profits, and build cash flow systems that create freedom NOW, not at 65. Not sure if The Uncharted CEO is right for you? Take the quiz and find out!Follow She Slays on YouTube to watch video versions of the show and get additional content!Sign up for the Weekly Slay newsletter!Mentioned in this episode:Looking for an associate? Want your advertisement viewed by thousands of chiropractic students each month? If you answered yes and yes, then click the She Slays Job Board link below to grab your spot in next

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Robyn Donaldson. Entrepreneur, Mentor, and Founder of Renew Construction Services & STEM Exposure

After decades in beauty and brand-building, celebrity colorist Kadi Lee and entrepreneur Myka Harris have created something refreshingly intentional: Highbrow Hippie, a Venice-based salon and lifestyle brand where artistry, wellness, and conscious living intersect.In this warm and unfiltered conversation, Kadi and Myka reflect on the long road from blog to brick-and-mortar, the failed investor partnership that taught them everything, and the intuition-meets-data mindset that guides their business decisions. They share how they built a community long before products, and how that trust became the foundation for a loyal global following.From the quiet luxury of their five-chair atelier to the holistic rituals behind their hair health line, the duo opens up about creating culture, hiring slow and firing fast, and funding a beauty brand on their own terms. They speak candidly about the realities of entrepreneurship as Black women, the exhaustion of the grind, and the unglamorous but necessary balance between creativity and financial fluency.With humor, honesty, and hard-won wisdom, Kadi and Myka remind us that building something enduring isn't about chasing perfection; it's about alignment, resilience, and the courage to keep going when no one else sees the vision yet.You'll Learn:[00:00] Introduction[02:37] How a Venice salon became a sanctuary where beauty and wellness truly intersect[06:44] The holistic insight that turned hair health into a wellness story, not a vanity one[09:52] Why pairing intuition with data changed everything in their product development process[12:26] The reason community came before product and how that built lifelong brand trust[15:03] What it takes to lead with values and speak truthfully, even when it polarizes people[18:32] How two longtime friends turned complementary strengths into a thriving partnership[20:10] The hidden cost of the grind and what “balance” really looks like for women founders[23:14] Why creatives must master business to sustain their artistry long-term[32:18] How losing the wrong investor opened the door to raising money on their own terms[36:52] The single mindset shift that helps them push through every obstacleUse code MAKERS15 for a discount at www.highbrowhippie.comResources Mentioned:Dream Ventures Accelerator | WebsiteHighbrow Hippie | WebsiteFollow Highbrow Hippie on Instagram.Follow Myka on Instagram and LinkedIn.Follow Kadi on LinkedIn.Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindsetwww.makersmindset.com

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Booker T. Washington.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Booker T. Washington.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Booker T. Washington.

Elizabeth's flying solo for this one and sharing the real story behind Purely Elizabeth - the part with no business plan, a muffin mix made in her mom's kitchen, and a triathlon that unexpectedly changed everything. From stumbling into the wellness world to figuring out CPG on the fly, she walks through the early days of building the brand without a roadmap. You'll hear the wins, the missteps, and the decisions that could've gone either way, plus why staying mission-led (and a little weird) has always been worth it.Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramLiz: The Nourished Edit Mentioned: Institute for Integrative Nutrition 

In this episode, we chat about PR, brand, building trust, AI and a LOT more with Jessica Gillingham.Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell Jessica GillinghamAbode PRJessica's Book: Tech-Enabled Hospitality: Strategies to Elevate Guest Experience and Operational Efficiency

Most digital marketers treat brand building like performance marketing. They run two-day tests, allocate 0.2% of budget, or recycle performance creative for reach campaigns. It fails every time.This week, Elena, Angela, and Rob are joined by Kevin Goodwin, SVP of Strategy and Growth at New Engen. Kevin shares how his agency evolved from pure performance marketing to embracing effectiveness principles, why digital gets unfairly dismissed by brand marketers, and the specific ways marketers sabotage their own digital brand-building efforts.Topics covered: [00:04] Kevin's journey from finance to digital marketing at Zulily[00:08] How iOS 14 and rising interest rates forced New Engen to evolve[00:13] Why measurement is critical for digital brand building[00:16] What digital marketers get wrong about brand campaigns[00:20] Why marketers should challenge platforms for better brand-building tools[00:23] Preparing for the death of the click in an AI-driven world  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2025 Tom Roach Article: https://thetomroach.com/2025/01/12/brand-building-in-the-platforms/ Kevin Goodwin's LinkedIn: https://www.linkedin.com/in/kevin-goodwin-12b4243a/Kevin's Substack: https://kevingoodwin.substack.com/aboutNew Engen Website: https://newengen.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mowbray and Cherina Rowand.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mowbray and Cherina Rowand.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mowbray and Cherina Rowand.

In this episode, host Josh interviews Rafael, founder of Share It Studio and a 3x Telly Award-winning Amazon marketing expert. Rafael shares strategies for building a successful brand on Amazon, emphasizing the importance of understanding your target audience, leveraging Amazon's brand analytics, and creating high-quality, authentic content. The discussion covers Amazon's evolving brand-building tools, including A+ content, brand stores, and social features like Posts and Live. Rafael offers actionable tips for optimizing listings and highlights the value of investing in content to boost trust and sales. Listeners also receive a special discount on Share It Studio services.Chapters:Introduction & Rafael's Background (00:00:00)Josh introduces Rafael, his achievements, and Share It Studio's success with Amazon listings.Mentorship & Entering Amazon Marketing (00:00:38)Rafael discusses the value of mentorship and how he transitioned into Amazon marketing.The Importance of Brand Building (00:02:36)Josh highlights Rafael's results and asks where sellers should start with brand building and content.Identifying Your Amazon Audience (00:03:09)Rafael explains the need to analyze data and understand the differences between Amazon and other e-commerce audiences.Using Amazon's Brand Tools (00:04:02)Discussion on Amazon's brand analytics, content tools, and the importance of creating a brand experience.Amazon's Social Features & Custom Content (00:05:22)Rafael emphasizes using Amazon's social features (Posts, Live, Follow) and creating custom content for holidays and trends.Three Actionable Takeaways for Sellers (00:06:57)Josh summarizes three key actions: analyze data, update content based on findings, and prioritize/testing content types.Content Quality Reflects Product Quality (00:10:03)Rafael stresses that high-quality, authentic content signals product quality to buyers, especially for sensitive categories.Final Thoughts & Influences (00:11:17)Rafael shares his admiration for Gary Vee and Carlos, and the importance of helping others in the e-commerce space.How to Connect with Share It Studio (00:12:55)Rafael provides contact info, offers a complimentary consultation, and a special discount for podcast listeners.Closing Remarks & Bonus Offer (00:14:00)Josh and Rafael wrap up, highlighting the 15% discount for listeners who mention the podcast.Links and Mentions:Tools and Websites:  Share It Studio  Amazon Brand Registry  Amazon Live Videos  Instagram  Contact Information:  Email: hello@shareitstudio.comInfluential Figures:  Gary Vaynerchuk (Gary Vee) on LinkedInTranscript:Josh 00:00:00  Today I am super excited to introduce you to Rafael. Rafael is the founder of Share It Studio. He is A3X Telly Award winning entrepreneur in marketing and film. He has 13 plus years of marketing experience, five of which are specialized in Amazon marketing. Sherritt studio sets itself apart as a boutique agency with a high level, data driven approach and bespoke full package services. The studio boasts 500 plus successful Amazon listings, with an average sales increase of 77% within the first month of launching. So welcome to the show, Rafael.Rafael 00:00:38  Josh, thank you so much for having me. I really appreciate it. What you were saying about finding somebody to help you. it's the best way I found out. I did the exact same thing with my mentors. Is Josh Nelson right here? Okay, so what you're offering is actually very, very, very good. I highly recommend that anybody that's, you know, listen to this. I met Josh in person. Super cool guy. you should definitely at least talk to him.Rafael 00:01:02  maybe you're not ready, but maybe within a month, you know you'll hit the target and you'll be ready to to to, you know, reach out to Josh and he can help you scale your business. But if if somebody has a blueprint, why would you want to, like, go sideways if somebody knows what it's going to happen? He's going to tell you, like, hey, you might run into this and this is what you have to do instead of you bouncing your head against the wall, you know?Josh 00:01:27  So true. Rafael, I guess I need to pay you that $100 now. Slide that under the table there.Rafael 00:01:33  No, this is not paid advertising. In no way whatsoever. It's just that I really I was I was super I am so stubborn that I, when I had my company, I was working for Nickelodeon at the time, and, I was, coordinator for post-production for Latin America. And I'm like, you know, at that time, my ego was just stupid.Rafael 00:01:55  and I was like, no, I don't need anybody's help with this. I can do myself, blah, blah, blah, blah. I'm just gonna apply for all the awards. I'm just gonna get all the awards and, you know, blah, blah, blah blah. And at some point I was like, oh my God, I'm really struggling, I need help. And a friend told me, a friend who's very much more successful than me with an agency. He's like, hey, man, I reached my million dollar mark, but I can't. I can't grow anymore. I don't seem to be growing. And he does completely different marketing. He does marketing for cleaning companies. I met this dude, and I really think you should meet him, and, you know, yada yada, yada. And Josh is the the the one of the reason why I went into the Amazon space.Josh 00:02:36  Well, Rafael, you've got a lot of experience obviously, in marketing. I mean, the statistics that you shared that, you know, as you've worked with over 500 different Amazon listings, you've been able to increase sales by 77%.Josh 00:02:50  That's a large amount. What should an Amazon seller or just an e-commerce seller? They're on the on board with you in terms of like they know they need to build a brand, but where do they even begin right to in terms of building out their content? They believe that brands are important. So like where do you start with all of this?Rafael 00:03:09  yes. That's a great question. It's a great, great question. it depends on the at what stage of your Amazon journey you're at. but if, let's say you're a seven figure seller, so you definitely have some, some, some data. even if you're selling an e-commerce or Shopify, you have data there. social media, which are your top followers? The tricky thing is that the the people who buy off of Amazon are not the exact same people who buy somewhere else. So even though you kind of simulate, some of my clients actually have a complete buyer persona on Shopify, then they have on Amazon.Josh 00:03:46  Interesting.Rafael 00:03:47  Yeah, it's super interesting.Rafael 00:03:48  Interesting. So if you have a seven figure seller on Amazon, you definitely have brand registry, which gives you brand analytics. Now let's understand the actual consumer. Who's the consumer who's buying from you. is it is it a male or is it a female?Josh 00:04:02  The first step is for you to identify who this audience is, right? Like who is the buyer for this particular product, because then that's going to change the way that you're merchandising your product, right? The images that you're creating. And then you also kind of dove into, you know, utilizing those tools, that Amazon has now done, I think, over the last two years, like Amazon has been...

Episode Description: In this episode of the Build Tech Stack Equity podcast, host Darius Gant sits down with Austin Clements, Managing Partner at Slauson & Co., an LA-based early-stage venture capital firm rooted in economic inclusion. Austin shares his journey from building websites as a teen in South LA to managing multimillion-dollar venture funds designed to empower underrepresented founders. He discusses how Slauson & Co. was born from a vision to democratize access to capital, what it really takes to raise a first fund, and the lessons learned along the way, including how timing, persistence, and purpose shaped their $75M debut fund. Austin also explores the evolving venture landscape, founder-market fit, and why authentic storytelling is now critical for entrepreneurs. Later in the episode, he dives into Slauson's Friends & Family Accelerator, a six-month program investing $300K in early founders with bold ideas shaping the future of human experience. If you're interested in venture capital, founder stories, or building inclusive pathways to tech innovation, this episode offers both wisdom and inspiration.   Founder Bio: Austin Clements is the Managing Partner and Co-Founder of Slauson & Co., a Los Angeles–based early-stage venture capital firm committed to driving economic inclusion by investing in technology that empowers small business owners and overlooked founders. At Slauson, Austin leads investments across sectors where innovation meets accessibility, bridging opportunity gaps and redefining what success in venture capital looks like. Prior to launching Slauson & Co., Austin honed his investment acumen at TenOneTen Ventures, where he supported some of LA's most promising early-stage startups, and began his career in investment management at AllianceBernstein. He also founded Pi Digital Media, a web and mobile development firm serving small businesses nationwide, an experience that deeply informs his perspective on entrepreneurship and technology. Beyond venture, Austin has long been an advocate for equity in tech and entrepreneurship. He was the founding Chair of PledgeLA, a groundbreaking collaboration between the Annenberg Foundation and the Los Angeles Mayor's Office designed to increase diversity, equity, and community engagement within LA's tech ecosystem. He currently serves as a Trustee for the Knight Foundation, where he helps shape investments in media innovation and community development, and has served on the boards of Library Foundation of Los Angeles and HBCUvc, contributing to pathways for underrepresented professionals in venture capital. A Kauffman Fellow, Austin earned his MBA from NYU Stern School of Business and his BA in Business Administration from Morehouse College. His career reflects a deep belief that inclusive investing not only fuels innovation but strengthens communities and builds generational wealth.   Timestamps  00:00 – Introduction: From South LA to Venture Capital 01:10 – Early Passion for Technology and Web Development 03:07 – Discovering Venture Capital Through Self-Education 05:20 – Partnering with AJ and Building the Vision for Slauson & Co. 06:00 – The Reality of Raising a First Fund 08:00 – Turning Points: COVID, George Floyd, and Industry Shifts 09:00 – Exceeding Expectations: From $15M Goal to $75M Fund 11:00 – The “Enroll, Don't Convince” Philosophy for Fundraising 13:00 – Lessons from 300 LP Calls and Building Credibility 14:00 – Slauson's Investment Thesis: Small Business Tech & Human Experience 16:00 – Founder-Market Fit and the Power of Lived Experience 17:00 – The Pattern Breakers Framework: Inflection, Insight, Idea 19:00 – How Founder Storytelling Has Changed in the AI Era 21:00 – Authenticity and Identity in Brand Building 23:00 – AI's Role in Startups and Investing: Finding the Right Layer 25:00 – The Case for Purpose-Built AI (Abby, the AI Therapy App) 29:00 – AI's Societal Impacts and the Future of Work 33:00 – One-Person Startups and the Limits of Context 37:00 – Launching the Friends & Family Accelerator 39:00 – Building Bridges for Underrepresented Founders 41:00 – Application Details and Call to Action   Resources Follow Darius Gant LinkedIn – https://www.linkedin.com/in/m-darius-gant-cpa-44650aa/ Company – www.tesoroai.com Slauson & Co. Website – https://slauson.co LinkedIn – https://www.linkedin.com/company/slausonandco/ Austin Clements LinkedIn – https://www.linkedin.com/in/austinclements/  

Are you spending more on ads but getting less in return? You're not alone. In this eye-opening conversation, Preston Rutherford, co-founder of Chubbies (which achieved a nine-figure exit and continues to see 8 years of consecutive growth), reveals why most modern brands are stuck in what he calls "the performance trap." Preston breaks down the crucial 95-5 rule—the reality that 95% of your audience isn't actively shopping at any given time—and explains why optimizing only for immediate conversions is slowly eroding your brand. He shares the hard-earned lessons from Chubbies' journey, including their midlife crisis moment when efficiency metrics looked great but the business fundamentals were deteriorating. This isn't about choosing between brand and performance—it's about finding the right balance to build sustainable, profitable growth. If you've ever wondered whether your marketing is building a moat or just buying clicks, this episode is essential listening.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(04:08) The Journey of Chubbies(08:49) Navigating Early Success and Marketing Performance(16:10) Identifying Brand Erosion and Its Consequences(22:00) 1000 Free Postcards with Post Pilot(22:58) The 95-5 Rule(28:53) Balancing Demand Capture and Generation(32:25) Testing and Incrementality in Marketing(52:30) Understanding The Brand's Impact on Revenue (58:47) Insights from Data Analysis(1:04:18) Running Media Differently for Brand Building(1:09:37) Identifying ICP for Marathon Data(1:12:30) Fast Funding the Way You Need It with Wayflyer—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Preston's LinkedIn: https://www.linkedin.com/in/prestonrChubbies Website: https://www.chubbiesshorts.comSpecial Offer | PostPilot (Mention Ecommerce Evolution): https://postpilot.com/Special Offer | (Mention Ecommerce Evolution): https://wayflyer.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Robyn Donaldson. Entrepreneur, Mentor, and Founder of Renew Construction Services & STEM Exposure

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Robyn Donaldson. Entrepreneur, Mentor, and Founder of Renew Construction Services & STEM Exposure

ATM Media is redefining storytelling across advertising, technology, and media through authenticity and connection. Founder and CEO Robert Wheeler joins Inside the ICE House to share how ATM's people-first approach gives brands a trusted platform to celebrate their culture and vision. He discusses how the company's focus on high-quality, human-centered content is cutting through the clutter and transforming how stories are told in today's digital landscape.

Scott Kaier makes his second appearance on the show today. You can his first vist way back on episode 232 in August 2020. As President of Formidable Media, Scott helps a select group of clients build their brands globally through tailored marketing services—public relations, custom content, paid media, and social support. As Senior VP at Green Threads DPP, Scott also leads efforts around the EU's upcoming Digital Product Passport (DPP) legislation, guiding companies through compliance and integration. His specialties include textiles, sustainable materials, performance fabrics, and the outdoor industry. Show Notes You ever have that moment where you realize you've been playing the game backwards? That was me, mid-career, sitting in a glossy outdoor brand office with beautiful gear… that nobody wanted to write about. What Happened: I didn't come from some Madison Avenue ad agency. I started in bike shops — greasy hands, mismatched gear, and an obsession with adventure. I wasn't chasing media hits, I just wanted to be around people who got it. Fast forward a few years, I'm deep into PR for top-tier outdoor brands, working with media, crafting stories, and yet… I'd see some products completely flop in the press while others (less exciting, in my opinion) stole the spotlight. At first, I took it personally. Like, why aren't they seeing the story here? But here's what I learned: the best stories aren't the ones brands tell about themselves — they're the ones that resonate. Principle: Outdoor brands often fall in love with their products, not their audience. They get caught up in their idea of what's newsworthy, forgetting that real stories aren't about features — they're about connection. And connection comes from authenticity, timing, and meeting people where they are. Transition: Most outdoor brands are struggling not because they don't have great gear, but because they're telling stories no one is listening to. The market has changed. What worked in the golden age of trade shows and glossy magazine spreads doesn't fly in today's fragmented media world. And while your product might be sustainable, your message might not be. That's why this week's podcast episode is such a wake-up call for brand leaders trying to stay relevant. Scott Kaier dives deep into what the outdoor industry gets wrong (and right) about media, storytelling, and brand strategy — and what's coming next with EU digital product passports and sustainability compliance. Call to Action: Still wondering why your product isn't getting the attention it deserves? That's the pain. Getting ghosted by media, confused by content trends, feeling like your message gets lost? That's the agitation. Scott's been on both sides — agency and in-house — and he shares the mindset shift that changes everything. That's the solution.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Leola Anifowoshe.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Leola Anifowoshe.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Leola Anifowoshe.

Please visit Jasravee at ⁠⁠https://jasravee.com/⁠⁠Email Jasravee at jasravee@gmail.com

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Benjamin Kenyon. A veteran NBA performance coach and founder of Client Performance Coaching.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Benjamin Kenyon. A veteran NBA performance coach and founder of Client Performance Coaching.

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazonTired of hearing that Amazon FBA is “over”? We unpack why the opportunity didn't die—it evolved—and how smart operators are winning by pairing founder-led insight with ruthless execution. Our guest, veteran seller and agency founder Andy Isom, takes us from his first experiments in the Jungle Scout era to the playbooks he uses today across dozens of live accounts. The big ideas: pick products you actually understand, design for shareability so people want to post what they buy, and respect logistics as a profit lever, not a back-office chore.We break down the product criteria that still hold up—small, lightweight, and simple for beginners—and when to flip the script with oversized or “boring” items that live in quieter niches. Andy explains how Amazon's algorithm increasingly rewards external traffic and brand search, why “me too” listings bleed on PPC, and how to choose between rank-first or profit-first ad frameworks. If you've ever felt stuck at break-even ACOS, you'll hear clear ways to test, segment, and scale without gambling the whole account.Looking for immediate upside? Build a seasonal portfolio. Seasonal SKUs consistently convert harder, advertise cheaper, and generate fast turns when timed well. We map how to stagger products across the calendar, forecast inventory to avoid painful fees, and use ocean freight, 3PL staging, and smarter placement settings to keep logistics costs in check. Along the way, Andy shares why he launched a boutique agency, the advantages of cross-account pattern recognition, and the mindset shifts that separate resilient brand builders from the crowd.If you're serious about Amazon in 2025—new seller or seven-figure operator—this conversation offers practical steps to protect margin, spark demand, and scale with precision. Enjoy the episode, then subscribe, share it with a friend who needs a better game plan, and leave a quick review to help others find the show.Website: https://andyisom.com/?utm_source=chatgpt.comPodcast: https://podcasts.apple.com/us/podcast/built-by-business-amazon-fba-e-commerce-brand-building/id1497465347YouTube: https://www.youtube.com/channel/UCJx5K6buMEtislBGkLl4PcwFacebook: https://www.facebook.com/andyisom100k/?utm_source=chatgpt.comInstagram: https://www.instagram.com/theandyisom/?hl=enTwitter: https://x.com/amzwithandyisom?utm_source=chatgpt.comSpotify: https://open.spotify.com/show/52L8k1GbdWb4mngZNp92b7Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Kika Wise. A former professional dancer turned entrepreneur, franchisor, and wellness educator. She is the Founder and CEO of Kika Stretch Studios, a franchise specializing in assisted stretching for wellness and longevity.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Loni Love. Emmy Award-winning comedian, actress, and author. The conversation centers around her memoir, I Tried to Change So You Don’t Have To, and offers a rich blend of personal storytelling, cultural insight, and motivational wisdom.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Loni Love. Emmy Award-winning comedian, actress, and author. The conversation centers around her memoir, I Tried to Change So You Don’t Have To, and offers a rich blend of personal storytelling, cultural insight, and motivational wisdom.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dami Kujembola. CEO and co-founder of Amplify Africa:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lamar Tyler.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dami Kujembola. CEO and co-founder of Amplify Africa: