Podcasts about Brand Building

If Arica ever starts her own talk show, this should be the name of it. Journalist and podcaster Arica j is someone I truly consider a friend. I met her a few years ago when our show was still in our infancy. Since then, she has been a frequent collaborator for us and always someone who can keep the room laughing. It's crazy to say that this is my first time interviewing her. It was perfect timing. Ahead of the podcast that she co-hosts, Cannashame's Awareness Day Party, Arica sat with us to talk friendship, hip-hop and the things we hate, her upcoming event are more. Stream now. This episode is sponsored by Tree One Eight. If you want to get your brand in front of the right audience, then you need to tap Tree One Eight. Tree One Eight can help you create unique advertising that helps you stand out.Specializing in Creative Marketing, Brand Building, Advertising, Website and SEO,As well as Public Relations.Follow Tree One Eight now, and see how they can help you reach a new level.And Dank SeedsArchitects of distinct cannabis strains. Crossbreds harness effects that bestow elevated experiences upon those who consume them. CashColorCannabis will be collaborating with Dank Seeds over the next four months on an exclusive short vlog series. Stay tuned for more details.  Support the show

"It's a luxury to pursue what makes you happy. It's a moral obligation to pursue what you find meaningful." -- Learn More // Premium Episode Released Weekly // See Episode Description -- OTHER PODCASTS IN OUR NETWORK

In the second part of our our two-part series on brand-building in healthcare, Christian Barnett (SVP Strategy at Revive) and Lucas Hagerty (VP, Strategy) join the No Normal crew. We delve into the intricate world of brand positioning, including how to craft a strong brand personality, how to estimate the value of your brand, and when to involve your C-Suite. Join our debate about how long-term you should be planning when building a brand... 1 year, 5 years, 10 years, more? Tune in to find out.

In today's digital age, podcasts have become a compelling medium for storytelling, networking, and brand building. But how does one make the jump from listener to sought-after guest? Dive in with us as we unveil the secrets on how to become a podcast guest.Ronjini provides her top-secret tips used by the experts to secure a spot as a guest on your favorite podcast.  Get your pen and paper ready to jot down some notes.  Tune in now to learn more about taking the first step to become the podcast guest everyone wants to hear from!  Be sure to subscribe to be notified of our next podcast episode.  Please like and share with your friends to help spread the message of The PR Playbook Podcast.   Every review helps us bring you more content like this! Do you still have questions about becoming a podcast guest? Check out our contact us page to reach out to Ronjini.   Support the showwww.thesilvertelegram.com

Thank you so much for all of your continued support. Hoping you all have a prosperous year! -- Learn More // Premium Episode Released Weekly // See Episode Description -- OTHER PODCASTS IN OUR NETWORK

Meet Alice Carroll, the spirited founder of Foxes Bow Irish Whiskey, as she spills the secret to her success in the traditional whiskey industry. She has blended the old with the new to create a disruptive brand identity. Alice shares her journey right from her roots in Limerick to shaking up the Irish Whiskey landscape.  The conversation with Alice uncovers the hurdles she overcame and the innovative strategies that she employed to make whiskey appealing to a new generation of whiskey drinkers. Foxes Bow has rewritten the rulebook, making whiskey accessible and relatable to all. Alice's candid account of her decision to dedicate herself full-time to Foxes Bow, backed by the unwavering support of her family, makes for an inspiring listen. We unravel how Alice and her team navigated the complexities of introducing Foxes Bow to the US market, highlighting the importance of agility, flexibility, and a strong set of core principles. The tale ends with Alice's advice for aspiring entrepreneurs - take risks and ask questions. This chat with Alice Carroll is a testament to the power of entrepreneurship and creative disruption, and you won't want to miss it! --- Join my free weekly newsletter here: https://bit.ly/40TgDkq --- Visit My Partners for season 15 - Location Partner: Iconic Offices - Claim your exclusive pod offer: https://bit.ly/iconicEE23  - Wealth Summit -  Use code fox150 to get special priced ticket: https://bit.ly/3r2yvfJ  

Kristen Hartnagel is a magnetic keynote speaker and personal branding expert at the globally renowned Brand Builders Group. As a founding member, Kristen has delivered over 4000 hours of strategy work and helps build personal brands for New York Times bestselling authors and highly sought-after keynote speakers. With more than 30 years of sales experience, as well as sales coaching, consulting, and management, Kristen knows how to impact sales success. Her commitment to excellence has been instrumental in launching and scaling several startups reaching 7 and 8 figures. Kristen is on a mission to remind you that everything that happens, happens for you – it's a matter of choosing your perspective, so choose joy! MEMORABLE MOMENTS “When conveying a message in a book or on-stage, it's important to distill your messaging to avoid confusing your audience.” “Having a target audience in mind as you're writing a book completely alters the way you show up with your messaging and effectively tell your story.” “When writing this book, I showed up with the intention of serving a vast array of people, but I also went through a big transformation throughout the process.” “Recognizing your own transformation is the hidden magic of building a personal brand. We may do it with the intention of growing a business, but through the process we come to understand how to impact the people you've been called to serve.” “It can be scary to invest in yourself, but it all becomes worth it when you start to unlock doors that open up to next level opportunities.” Connect with Kristen:⭐Connect on LinkedIn: https://www.linkedin.com/in/kristenhartnagel/⭐Connect with Brand Builders: https://brandbuildersgroup.com/kristen-hartnagel-2/#:~:text=With%20more%20than%2030%20years,reaching%207%20and%208%20figures Connect with Allison:⭐ Connect on Instagram @allisonwalsh⭐ JOIN OUR FREE COMMUNITY: https://www.facebook.com/groups/shebelievedshecouldcommunity⭐ Check out book recommendations from the show here⭐ Download your free 90 day planner here⭐ PRE-ORDER THE SBSC BOOK

Running a bakery isn't just about sugar and spice; it's a rollercoaster ride of challenges, triumphs, and learning curves. In this episode, Danielle sits down with Kerri Cookson, the self-taught entrepreneur behind Sweetness and Honey, a thriving bakery business.Kerri delves into the intricacies of managing a bakery, from mastering the challenges of scaling up from a home operation to shedding light on behind-the-scenes tasks that often go unnoticed—like meticulous planning, supply chain management, and the strategic timing of production.It's an insightful dive into the world of entrepreneurship, highlighting both the highs and the challenges faced along the way.So, whether you're an aspiring baker dreaming of opening your own storefront, or just someone who appreciates the art and taste of a perfectly baked treat, tune in to get a slice of Kerri's inspiring journey. Don't miss out on this delicious conversation!In this episode, we cover:How Kerri went from a cozy home kitchen to a buzzing storefrontThe seasonal ebbs and flows of the bakery businessThinking about expanding your team? Key things you should consider before bringing a new member on boardPeek behind the curtain to see the hustle and bustle of running a bakeryKerri's exciting future plans for Sweetness & HoneyHer final words for aspiring entrepreneurs***Details and Swirls Fall Shop - Looking to spruce up your home for the fall season? The Details and Swirls Fall and Autumn collection has arrived! Featuring an all-new Autumn Floral Market sign and Halloween signs, there's something for everyone. Check it out now at Details and Swirls Fall ShopResourcesConnect with KerriWebsite: https://www.sweetnessandhoneybakery.com/Instagram: http://instagram.com/sweetnessandhoneyTikTok: https://www.tiktok.com/@sweetnessandhoneybakeryDETAILED DIARY SHOW NOTESAccess exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here. Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!

What is truly impressive is his ability to make it understandable without resorting to complex statistical gymnastics. -- Learn More // Premium Episode Released Weekly // See Episode Description -- OTHER PODCASTS IN OUR NETWORK

Retail Media MasterclassLearn about in-store networks and how to maximize return on ad spend. Join Mike Pollack, the CRO of GroceryTV, and myself in today's episode where we're breaking down:1. What it means to scale as a modern media company2. How to unlock distribution with focus3. And dive deep on why Retail Media Networks (RMNs) are so hotGet in touch with Mike at mike@grocerytv.comHighlights and Key Concepts:The Power of Having Systems and a Defined Product:Leveraging Distribution for Scaling:The Current Wave of Innovation in Retail Media:Challenges and Opportunities in Adoption:Key Moments00:08:14 Focus and sacrifice drive success.00:17:03 Retail media is rapidly growing.00:19:20 Retail media networks are evolving.00:27:02 In-store media is evolving.00:29:33 Retail media can drive performance.Do you have napkin sketches and big ideas that you want to bring to life for a brand? If so, you should head over to tryadscout.com Expedite procurement with verified & responsive companies who turn napkin sketches into reality. TryAdScout.com Is Simplified Discovery For Marketing In The Real World.

Some call her Alexis, some call her Hollywood. No matter how you address her, one thing stays the same, she gets results. Since transitioning from the grey market, Alexis now dedicates her time and energy to bringing awareness to local politicians about hemp and cannabis and how the plant could be a benefit to the state through her company Consulting Harris. Weeks after hosting her annual 710 Day at the State Capitol, Alexis came to Livehiphopdaily studios to sit with CashColorCannabis to discuss 710 Compassion Day, why she's not a lobbyist, the importance of lobbying, the reason cannabis is losing on the federal and more. Stream our full interview now. This interview is sponsored by Tree One Eight. If you want to get your brand in front of the right audience, then you need to tap Tree One Eight. Tree One Eight can help you create unique advertising that helps you stand out.Specializing in Creative Marketing, Brand Building, Advertising, Website and SEO,As well as Public Relations.Follow Tree One Eight now, and see how they can help you reach a new level. Support the show

Welcome to my channel, where I bring you the best motivational speeches to inspire you to reach your goals and achieve greatness. -- Learn More // Premium Episode Released Weekly // See Episode Description -- OTHER PODCASTS IN OUR NETWORK

There is a LOT to this whole personal branding thing if you're serious about establishing yourself as a thought leader and building a brand that's authentic, magnetic and unforgettable. For this reason, it's easy to get overwhelmed and feel like you need to do it all at once – only making things MORE challenging and slowing down your progress.In my years of building my own brand and working with countless clients, I've come to see that there are 5 distinct phases of this process. And when you know what to focus on in each one, you reduce the overwhelm, increase your results and lay the foundations to unlock your next level so much quicker.So in this episode, I'm breaking down:What each of these 5 phases are & how to know which you're inA look at the purpose of each phase & what it involvesTips on what to focus on in each oneWhy this process isn't linear, but in fact, cyclicalSome things to note if you're on "round 1" of the cycleWhat to do if you've skipped any of the foundational phasesWanna put all of this into practice?⚡️ UNMISTAKABLE is open for enrolment at special pilot pricing - head to unmistakablebrand.co for info on how you can join.

In this episode of The Remote CEO Show, I had the pleasure of interviewing Stephen Houraghan. Stephen Houraghan, a seasoned brand strategist and CEO of Brand Master Academy, combines his finance and business acumen with expertise in design and marketing to pioneer proprietary brand-building systems. His processes and systems shared through Brand Master Academy programs, a podcast, a YouTube channel, and the growing Brand Strategy Community, have empowered countless businesses worldwide.

In this episode, Alexa Kilroy, the Director of Marketing at stay.ai discussed her journey into marketing, her unique approach to learning and marketing, the importance of branding, the direction of marketing in the industry, building a B2B brand, prioritizing marketing initiatives, content marketing, staffing the marketing team, and the qualities they look for in marketers. She also touched on the connection between teaching and marketing and the challenges of dealing with notification fatigue. Alexa's journey from education to marketing is as fascinating as it is inspiring, and her unique approach to marketing is something I believe we can all learn from.TopicsTransition to Brand and Marketing Leadership The Weird Marketer Measuring Brand Efforts Marketing Strategies: Brand vs. Revenue FocusBuilding a B2B Brand in Today's WorldContent Marketing as a Revenue Driver Building an Adaptable Marketing Team CultureNotification Fatigue and the Need to Take a BreakThe Power of Being Authentic and True to OneselfShow LinksVisit stay.aiConnect with Alexa Kilroy on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Delete, automate, delegate, do. A considerable number of business owners experience problems because they concentrate on delegation and manual tasks instead of automating processes, or alternatively, leveraging the benefits of AI. Are you for a way to streamline your business operations and marketing processes? Look no further than Focused-Biz, this week's guest company is an established serial entrepreneur with a passion for innovation. Build relationships and remove friction in the buyer's journey.Focused-Biz is a SaaS company that offers a completely customizable platform where businesses of any size can store all their operational information. Focused-Biz also uses AI technology to automate operations and marketing processes.With his background in assisting small to medium-sized enterprises to expand, this episode will be filled with value from start to finish.We also will look into why he feels 90% of small businesses are losing customers.Meet Chris! A focused and creative person, with a love for all things business. After starting and growing my own business, and helping other entrepreneurs, I'm offering other businesses website and marketing services to help them start or grow.Brought to you by speaker coach, Cesar Cervantes - Specializing in helping you get your transformative message to the TEDx stage. Guaranteed. To schedule your free brainstorming session, visit CesarCervantes.tv.Episode Music Credits: Adventure by MusicbyAden https://soundcloud.com/musicbyadenHappy | https://soundcloud.com/morning-kuliHead to www.VincentALanci.com for additional content and more information on each guest.Support the showIf you enjoyed this week's show, click the subscribe button to stay current.Listen to A Mental Health Break Episodes hereTune into Writing with Authors here

Get ready for an epic, friendly conversation with Brooke Jackson of Brooke Michelle Photo and host Lauren Loreto as they delve into the essence of personal branding. You'll hear about the pivotal role their friendship played in their business success, and discover how personal branding shaped their connection. Gain insights from their experiences with personal branding, including valuable lessons learned along the way. Lastly, you'll snag a tantalizing glimpse into Brooke's own podcast, "My Life Be Like," where she fearlessly shares her personal journey. Tune in now!Obsess over Brooke, just like Lauren does: www.brookemichellephoto.com Instagram: @brookemichellej @mylifebelikepodBinge her pod: https://brookemichellephoto.com/podcast-linksFind us online:Follow us on Instagram: @brandgoodtime @shesbusyafConnect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Today on our show, it's time to talk shop. Malls, department stores, traditional brick-and-mortar—these are still a big part of everyday life. But even frequent in-store patrons are increasingly finding themselves buying more items online. And while that's great when searching for exactly what you're looking for, it does take some of the serendipity out of it all. Our guest, Brian Beitler, Founder of the video commerce platform sune and General Manager of Live Shop Ventures for Qurate Retail Group, has been thinking a lot about how to bring some of that in-store magic to online spaces. From using data to personalize eCommerce to putting video storytelling at the center of shopping experiences, Brian and his team are leaning into the future of retail for brands, influencers and, of course, shoppers.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-37-window-shopping-for-the-digital-world/)Download the frog report 'The Future of Retail: What's In Store for Brick-and-Mortar?' (https://go.frog.co/the-future-of-retail-report)Host/Writer: Elizabeth Wood, Editorial Director, frogResearch & Story Support: Camilla Brown, Senior Copyeditor, frogAudio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

He is probably the only man that they respect for his ability to provide a truthful example of how to be a man. -- Learn More // Premium Episode Released Weekly // See Episode Description -- OTHER PODCASTS IN OUR NETWORK

Welcome to another episode of the MindCep Podcast! In this episode, we are joined by Chad Price, a serial entrepreneur, athlete, and advocate for hemp and cannabis, is the founder of Kettlebell Kings and Life Grows Green, and has a unique perspective on entrepreneurship, branding, and learning for success. Drawing from his diverse background, which includes being a student athlete and working in corporate America, Chad approaches business as a growing organism, always seeking improvement and growth. He emphasizes the importance of having a learning mindset and utilizing various modalities of education, such as reading books, listening to podcasts and audiobooks, and attending seminars and workshops. As a minority-owned business owner, he understands the challenges of starting a business and building a network, and he emphasizes the importance of perseverance and building relationships to gain support and collaboration. Join Alex Muir and Chad Price on this episode of the MINDCEP podcast to learn more about his insights on entrepreneurship, branding, and learning for success. Timestamps: (00:01:23) Bootstrapping and Financial Challenges (00:02:27) Transition from Corporate America to Entrepreneurship (00:06:32) Athletic Background (00:07:36) Branding and Lifestyle (00:14:12) Learning Modalities (00:26:04) Life Grows Green CBD Company (00:37:57) Mentoring and Education Make sure to check out Chad Price's Website & Socials for more valuable resources:Chad Price Site | Business Consultant, Author, Life Coach, Keynote Speaker, Podcast Enthusiast and more.Chad Price (@realchadprice) • Instagram photos and videosChad Price | Facebook Chad's Book Preparing for Battle: Amazon.com: Preparing for Battle: How to Overcome Life's Challenges, Unlock Your Full Potential, and Build a Successful Business eBook : Price, Chad: Kindle Store If you enjoy the MindCep Podcast, please leave us a 5 ⭐️ review on Apple Podcasts and Spotify Podcasts. Don't forget to comment, rate, and subscribe for future content recommendations. We appreciate your support! The MindCep Mission: At MindCep, our mission is to promote optimal, mental and physical well-being for 30+ million listeners worldwide through engaging podcasts that inspire positive change for future generations. Affiliate Ambassador for NureCover:

On Episode 119 of The Unique CPA, Randy welcomes Seth Fineberg, founder of Accountants Forward. Seth is a veteran journalist and editor who has worked in the accounting industry for many years. He recently launched Accountants Forward, to consult with and help accounting professionals and vendors serving the industry. His vast experience in accounting media and in launching events and platforms inform his expertise. One major focus of his is on strengthening relationships between accountants and vendors, while his ultimate goal is to help as many people in the accounting profession as he can. Get the full show notes and more resources at TheUniqueCPA.com

Nick Huber is a serial entrepreneur, investor, and content creator focused on real estate and small business. In the last 9 months, Nick has co-founded 6 companies including RE Cost Set, RecruitJet, Titan Risk, Blue Key Capital, Tax Credit Hunter, and WebRun Labs. His primary business, Bolt Storage, owns 1.8M sqft of self-storage facilities across 62 locations in 11 states.  In Todays Episode with Nick Huber We Discuss: Wealth: What the richest families in the world all understand and what the majority of people forget? What are the two best ways to make money as an employee? What do most forget/not do? Why money does make you happy and why society drastically undervalues wealth today? Why we should not be concerned by the levels of income inequality? Marriage and Parenting: 5. Why it is BS to not pass your wealth down to your children? 6. Why you have to let your kids suffer in order for them to grow? 7. How do you stop kids from becoming assholes if they are brought up with money? 8. Why the majority of the time, people choose the wrong partner? What should we look for? 9. What is the number one thing you can do to set your child up for success? Silicon Valley and Entrepreneurship: 10. Why entrepreneurship is not for everyone? Who is it for? 11. Why VCs are out of touch and naive? 12. What is the single biggest lie of Silicon Valley? 13. Why will so many would-be great entrepreneurs burn themselves out when they should not have to? Management and Brand Building: 14. How to build a brand today? Why you have to be controversial to be interesting? 15. How to deal with hate and criticism? Why you cannot please everybody? 16. Why woke culture can give you an advantage if you do not have it? 17. How to build a strategic network the right way? How to become a card in someone's rolodex? 18. What is the single worst thing you can do when hiring? 19. What do you do when you lose trust in an employee?  

For patients, emotion is high during tough health experiences. And yet, healthcare organizations shy away from building emotional brands. On this episode, Revive strategists explore why healthcare organizations often underfund brand-building—and how to change it.

Mike and Andrew engage in a profound conversation with lifestyle real estate investor, Justin Morgan. Justin shares his unique perspective on what it truly means to be "Better Than Rich," emphasizing the importance of personal growth, lifestyle choices, and the pursuit of freedom over mere material wealth. He also discusses the role of family and adventure in personal fulfillment, providing valuable insights for those seeking a balanced and meaningful life. Topics Covered: 00:00:00 Desert Iron Man Challenge: The Ultimate Test of Freedom & Endurance 00:03:15 Meet Justin Morgan: A Glimpse Into An Unconventional Path 00:08:18 Dive into Real Estate: Justin's Innovative Start 00:12:59 Beyond Monetary Ambitions: Redefining Financial Success 00:14:33 Materialism Debunked: Wealth vs. Genuine Happiness 00:18:16 Rethinking the Millionaire Dream: More to Life Than Just Money 00:22:25 The Loop: Continuous Learning, Working, and Collaborative Finance 00:23:38 Real Estate as the Goldmine: Wealth Creation for All 00:26:33 Brand Building & Leveraging Other's Capital: Smart Investment 00:30:01 The Gold in Self-Storage: A Hidden Investment Gem 00:31:47 Evolving Investments: From Houses to Self-Storage Units 00:34:28 Scaling Up: Why Self Storage is on the Rise 00:37:47 Bonding Moments: Discoveries at a Dad's Retreat 00:40:55 Family & Cold Therapy: A Refreshing Take on Self-Care 00:44:11 Pushing Boundaries: Tapping into Physical Resilience 00:48:42 Desert Triumph: Facing the Odds and Winning 00:50:02 Desert Iron Man: A Tale of Perseverance and Freedom 00:53:26 Growth Mindset: Embracing Obstacles as Opportunities 00:59:39 Connect with Justin: Dive Deeper into Wealth, Family, and Adventure on Social Media Connect with Justin Here: Instagram Facebook Book Recomendations: Mindset by Carol Dweck Loving What Is by Byron Katie Man's Search for Meaning by Viktor Frankl Connect with The Better Than Rich: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BTR Mini-Course⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Send in a voice message: https://podcasters.spotify.com/pod/show/betterthanrichshow/message

Do you have a balance in your current marketing strategy between brand building and performance marketing? Can you easily distinguish between the two in your own company? Our guest today is Carolyn Walker, who shares with us the importance of finding balance in your marketing efforts between brand building and performance marketing. She shares in the interview how B2C and B2B companies should be splitting their resources between performance marketing and brand building.  TODAY'S WIN-WIN: Find a balance between performance marketing and brand building for optimal results.LINKS FROM THE EPISODE:You can visit our guest's website at: https://response.agency/ Connect with our guest on social:  https://www.linkedin.com/company/response-marketing/https://www.linkedin.com/in/carolynwalker/https://www.facebook.com/ResponseMarketinghttps://twitter.com/ResponseMktgAttend our Franchise Sales Training Workshop:  https://bigskyfranchiseteam.com/franchisesalestraining/If you are ready to franchise your business or take it to the next level: CLICK HERE.ABOUT OUR GUEST: Carolyn is the CEO & Managing Partner of Response, an award-winning independent marketing agency. She has extensive experience working with top brands such as Logitech, McAfee, Office Depot, and Tylenol, building revenues and maximizing market competitiveness. Carolyn also co-created the hugely successful branded podcast Hackable? by McAfee. ABOUT BIG SKY FRANCHISE TEAM:This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/ or by calling Big Sky Franchise Team at: 855-824-4759.   

#599: Today we're welcoming Annie Lawless to the show. Annie started her career by founding one of the largest organic cold-press juice companies in the country (Suja Juice) based on her personal experience with autoimmune diseases. Annie's personal passion for health and wellness, coupled with her fascination on the importance of how product ingredients affect one's general well-being, inspired her next company: LAWLESS Beauty. Today Annie sits down with us to discuss all things entrepreneurship, starting and growing a company from the ground up, and driving your company from a passion standpoint VS doing it for the money. She gets into how to choose a partner who will support your career & independence, what she learned from starting a business at a young age, & how she built the LAWLESS team. She also gets into her routines, how she balances motherhood and career, and why it's important to find a routine that works for you in regards to parenthood & business. To connect with Annie Lawless click HERE To connect with Lawless Beauty click HERE To connect with Lauryn Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To subscribe to our YouTube Page click HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential. Use code PINKICEQUEEN for 15% off the PINK BALLS Face Massager This episode is brought to you by Prolon ProLon is the first Nutri-technology company to apply breakthrough science to optimize human longevity, and extend life naturally. Go to ProLonFast.com/SKINNY to get 15% off your order. This episode is brought to you by Just Thrive These days, stress seems to hit us from every possible angle in any environment at any time, day after day. Enter Just Calm - the breakthrough new stress and mood support formula from Just Thrive. Get 20% off a bottle of Just Thrive probiotic + Just Calm supplement at justthrivehealth.com and use code SKINNY90 at checkout. This episode is brought to you by LMNT LMNT is a tasty electrolyte drink that has everything you need and nothing you don't. It contains a science-backed electrolyte ratio: 1000mg sodium, 200mg potassium, and 60mg magnesium. Get a free sample pack with any purchase at drinkLMNT.com/SKINNY This episode is brought to you by Caraway Caraway's internet-famous kitchenware is a staple for any home and comes in various modern shades to fit with any design aesthetic. Visit Carawayhome.com/skinny10 or use code SKINNY10 at checkout to get 10% off your next purchase. This episode is brought to you by Dr. Dennis Gross If you want to take your beauty routines to the next level with immediate and long-term benefits, go to ddg.skin/skinny to shop Lauryn's exclusive bundles up to 25% off. This episode is brought to you by Evlo Fitness Workout smarter, not harder. Visit evlofitness.com and use code SKINNY for one free month of Evlo. Produced by Dear Media.

At a time when how we pay for things and how we manage our money has increasingly become embedded into our everyday interactions, from using our devices for contactless payments to getting financial advice online, financial institutions are integrated into everything and yet in some ways less visible than they've ever been. To talk about what this means for institutions and consumers alike, we're joined by Dan Roberts, Global Head of Business Banking for HSBC. In his role, Dan travels a lot to get perspective on financial trends around the world. Here he shares what it means to go beyond banking to meet the needs of an increasingly digital world powered by data, AI and tech-enabled information sharing.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)Visit us to learn more about Next-Generation Financial Services at frog. (https://www.frog.co/sector/financial-service-design)Download the new frog Chief Challenges 5: Banking on Invisibility report. (https://go.frog.co/banking_on_invisibility) 

Join the RecoveryLabShow.com community. I have a raw and unfiltered convo with Dr. Roy Nissim in this episode. Share the Big Three crucial branding questions every private practice manager needs to answer, the importance of defining your villains in marketing, and more. Let's Connect with Joe LemonInstaGram: https://www.instagram.com/joealexlemon/ Linkedin: https://www.linkedin.com/in/joealexlemon/Don't miss an episode of the Recovery Lab Show on YouTube: https://bit.ly/453fAjo

In this episode, Brendan Papariello, CEO of Viniamo, shares the fascinating story of how his company brings the Italian countryside and its unique wines to customers' doors. We discuss the intersection of wine and OOH advertising, highlighting the importance of how connecting customers with exclusive, hard-to-find wines can be just like the job to be done in building a real-world brand.Key Moments:[00:06:05] Licensing logistics and loopholes - how to create opportunity[00:09:10] Overlooked opportunities in the industry[00:14:41] The internet loves Nonna[00:19:14] Italian-American culture and authenticity as a brand[00:25:11] Introducing unique wines and grapes[00:29:44] The untapped beauty of Northern ItalyLove OOH? Love wine?Get 20% off at Viniamo.co by using promo code OOH20Because of state laws, Viniamo is only able to ship to PA, NY, FL, Washington DC, and CA.Don't live in one of those states? I bet a colleague or client does!Get someone an incredible gift that comes complete with stories for your next conversation, send them some wine from Viniamo and use promo code OOH20 to save 20% Do you have napkin sketches and big ideas that you want to bring to life for a brand? If so, you should head over to tryadscout.com Expedite procurement with verified & responsive companies who turn napkin sketches into reality. TryAdScout.com Is Simplified Discovery For Marketing In The Real World.

On this episode of DTC pod, Meghan joins Blaine & Ramon to discuss her move from the finance world to becoming one of the world's best operators and brand builders in the direct-to-consumer space. With her background in investing and a passion for consumer products, Megan noticed a gap in the market for innovative slip-on footwear and saw an opportunity to create something new.We cover:1. Gap in Slide Sandal Market2. Background in Finance and Investing3. Key Insights as An Operator4. Unique Angel Investor and Evergreen Fund5. True Botanicals Experience and Success6. Building Direct-to-Consumer First7. Utilizing Influencer Relationships for GrowthEpisode Timestamps:04:01 Meghan Higney's transition from finance to brand building.06:46 Discussing angel investor's support and focus on longevity.09:25 True Botanicals' success and marketing strategy evolution.15:01 Meghan's transition from finance to footwear passion.20:24 Key to success: growth, creativity, people operations.23:33 Comparing beauty and food industries' supply chain challenges.29:04 Journey to build best performance sandals.37:26 Discussing footwear production in Porto, Portugal.42:48 Reflecting on financial investments and business growth.48:17 Aiming for sustainable profitability and strategic growth.51:59 Anticipating brand's growth and requesting social media info.Episode brought to you by Trend & Finaloop.Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!Shownotes powered by Castmagic Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Meghan Higney - Founder of MessageRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated

We're so lucky to have some great guests with us today to discuss entrepreneurship & brand building and so much more.  The panelists are also content partners.  Content partners help Voyage in so many ways from sponsoring our mission, spreading the word about the work we do and collaborating with us on content like this.Vicky Nguyen | Founder/Owner of Yummmm!Bar & Yoga InstructorIntro: Small business owner of a healthy snack bar business, yoga instructor, and intuitive organizer.Voyage Story: http://voyagela.com/interview/meet-vicky-nguyen-yummmmbar-costa-mesa-ca/Website: www.yummmmbar.comInstagram: yummmmbarTeju Aluko | Chief Experience OfficerIntro: Intuitive empath, Brand Strategist, and Change Agent championing using emotions + feelings for brand building, longevity, loyalty, and increased return on investment.Voyage Story: http://voyagela.com/interview/hidden-gems-meet-teju-aluko-of-branperience/Website: www.branperience.comInstagram: https://www.instagram.com/branperience/Other: Podcast: https://www.instagram.com/branperience/Liberty Cordova | Clean, Transparent, Sustainable FragranceIntro: Multi-hyphenate Founder of a company known as the anti-fragrance fragrance company.Voyage Story: http://voyagela.com/interview/meet-liberty-cordova-of-liberated-ascent/Website: www.LiberatedAscent.comInstagram: @LiberatedAscentOther: https://bio.site/liberatedascent?fbclid=PAAabvflktrfuCWmQdXEYg1eTcLnqXTrWynVzereCBt2HdVJyzcSd1YHCHi18 https://www.forbes.com/sites/stevebaltin/2022/07/07/qa-liberated-ascent-founder-liberty-cordova-on-going-from-the-dance-world-to-the-big-business-of-fragrances/

Is this a scam? Well, I don't know, just listen and find out. I wanted for a while to talk about SMMA and share money-making strategies. I wanted to really break down the steps that each business owner follows to get their first client. I hope you enjoy! The Steps in todays episode: 1.) Skill building (what online thing are you going to do) 2.) Outreach (Client Acquisition) 3.) The Appointment 4.) Closing the client 5.) Client Fulfillment 6.) Brand Building 7.) Scaling I love you all ~A. --- Send in a voice message: https://podcasters.spotify.com/pod/show/alexander-davis9/message

Share with CHAMPIONS. Share with those who are HUNGRY for success! If you know someone who could use this, share it with them! -- ⚠️ TRENDING on SUBSTACK ⚠️ USE THIS LINK TO JOIN MOTIVATION HUB for 50% OFF (discount limited to first 500) -- Unleash Open.ai for your Marketing

In this special episode of PR 360, we look back at how to build a strong personal brand using tips from experts we've spoken to over the last few months. Sana A. Ahmed discusses how to build a "monster brand with monster plans." Rob Aurelius tells us how his love for pro wrestling taught him key branding insights, and Shawn P. Walchef explains why people should "lean into their crazy." Plus, former news anchor Dan Kloeffler and L.A. Times columnist Gustavo Arellano each share some helpful advice on authenticity.Key Takeaways:- How to build a personal brand- How to build a brand that's authentic- How to avoid being "everything to everyone"- What pro wrestling can teach us about brandingEpisode Timeline:2:25 What is a “monster brand”?5:25 If everyone is zigging, zag.9:30 The importance of self-awareness12:00 What we can learn from Hulkamania16:47 How Rob Auerlius helped rapper Cooli Booli build a brand based on positivity19:13 Shawn Walchef on the importance of "leaning into your crazy"21:22 How Dan Kloeffler establishes trust with his clients22:47 The value of authenticity23:36 Gustavo Arellano's tips for being authentic on social mediaThis episode's guests:• Sana A. Ahmed, Rob Aurelius, Gustavo Arellano, Dan Kloeffler, and Shawn P. WalchefSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Today I am joined again by my right hand at Nude Nation, Megan Maguire, to talk all things intentional branding and PR, as well as answer some of the most common questions we get about the space. This is the first of what will be a recurring feature and if you haven't checked out her first episode on AI, linking below!In This Episode You Will Learn:Nude Nation's mission and objectives (4:38)Advice for someone new to the PR space, building their personal brand, or launching a product to figure out if this vehicle is right for them (6:30)How to pull inspiration from different areas with comparing your success (18:56)Some things someone can do to work on themselves before and during launching a brand to set them up for success (25:18)How success is measured in PR (40:05)How to leverage influencer and social media marketing to a brand's advantage (43:59)How to tell your story in multiple different channels on multiple outlets without it being repetitive (49:31)Some of the brands that excite Megan in the space right now (54:23)Link to Megan's first AI episode hereMegan's Instagram: @meggmaguireeLink to Nude Nation's website: https://www.nudenationrelations.com/Nude Nation's Instagram: @nudenationSophie's Instagram: @sophieiweillFollow us on Instagram: @ActiveIngredient Connect with the community on Geneva: HERE Hosted on Acast. See acast.com/privacy for more information.

On this episode of DTC POD, join hosts Blaine Bolus and Ramon Berrios as they chat with Mike Xhaxho, creator of Waterboy, a popular TikTok account and brand. Mike shares his unexpected journey from starting a personal TikTok account to gaining millions of views and launching a successful product. We chat about the power of storytelling in his videos and the importance of using the right strategies to establish your brand online. We also talk about partnering with creators in consumer businesses, testing before scaling, and how to run effective pre-sales and product drops.We cover:1. Viral TikTok to launch brand2. Building a brand and community3. Creator as a Co-Founder4. Product development and variety5. TikTok, Meta, and Amazon for sales and growth6. Transparency & Authenticity with customers7. Retail expansion plansTimestamps02:13 Entrepreneur journey: finance, fitness, Amazon.05:06 TikTok success to product launch.10:01 Shopify site, simple SMS-targeted page.12:22 First successful video: personal story.15:43 Packaging issues, flavor change, delays.19:10 Similar background, variable metrics, creator role.23:02 TikTok, Meta ads, Amazon reliance.27:52 Ignored algorithm, focused on engagement.31:21 Hero product lacked variety, differentiation.33:17 Transparency, mistakes, cautious growth.36:18 Over-involved in sourcing, logistics.39:54 Product expansion, brand building, retail success.43:35 Waterboy.com bought after six-month pivot.Shownotes powered by CastmagicP.S. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Mike Xhaxho - Co-Founder of WaterboyRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated

Are you facing challenges while building a brand? Most people are! In this episode we discuss practical, and surprising, tips a social media influencer utilizes for creating MASSIVE impact and connection. What's really cool is that the repetition and consistent practice that building a brand requires will truly change you and your team from the inside out. Elizabeth Lytle, Integrator for Contractor Dynamics, sits down with USMC Logistics Officer, Jackie Barnum to discuss building a brand, getting clear on your why, and utilizing social media to make life changing connections. Tune In To Learn: The tips Jackie recommends for building an influencer brand on social. How Jackie prioritizes targeted content creation alongside her Marine Corps work. How and why to get your team excited about creating valuable content. Why getting clear on your WHY and your Ideal audience is vital for engagement on social media and growth of your team. Why surrounding yourself with coaches and mentors is critical for your team health. Learn More About Contractor Dynamics:  Marketing Training for Roofing Companies | Contractor Dynamics Follow Elizabeth on Social Media: https://www.facebook.com/profile.php?id=100009560826084 Follow Jackie on Social Media: Instagram (@jackiee.barnum)

To build authentic brand connections with customers, it is essential for marketing professionals to understand the unique cultural context within which their target audience exists. This encompasses not only the cultural values and beliefs of the intended market but also the broader societal context within which these individuals reside. By accurately identifying their congregation (NOT target market) and their specific cultural attributes, marketers can create tailored messaging that communicates more effectively with the intended consumer base. In the podcast, Dr. Marcus Collins discusses his experience working with various brands, such as Beyoncé, Budweiser, and the Brooklyn Nets, that have built authentic connections with their customers by leveraging behavioral science. As a marketing professor and industry professional, Collins emphasizes the importance of finding a "congregation" of like-minded individuals who share the same beliefs, values, and attitudes as the brand. By focusing on these shared attributes, companies can create more genuine and meaningful relationships with their customers, fostering loyalty and a sense of real connection. In this episode, you will: Understand the significance of culture in crafting effective marketing campaigns. Realize the potential of focusing on a congregation over a target market for greater influence. Grasp the art of blending brand values with cultural norms to create authentic connections. Appreciate the benefits of a humble approach in navigating the ever-changing societal landscape. Analyze successful implementations of cultural marketing by leading companies. Show Notes: 00:00:00 - Introduction, Host Melina Palmer introduces Dr. Marcus Collins, an award-winning marketer, cultural translator, and author of For the Culture. 00:02:21 - Dr. Marcus Collins' Background, Dr. Collins talks about his background, growing up in Detroit, studying engineering, and his journey into marketing, including working at Apple and running digital strategy for Beyoncé. 00:06:29 - Importance of Culture, Dr. Collins explains the importance of culture and how it influences people's behavior and decision-making. He believes that understanding and respecting culture is crucial for businesses to effectively connect with their audiences. 00:09:40 - Learning About People, Marcus shares a pivotal moment in his career when he realized that his understanding of social media was limited because he didn't understand people. This realization led him to study human behavior and psychology, which has been instrumental in his work as a marketer. 00:14:13 - Marketing to Diverse Audiences, Dr. Collins discusses the importance of marketing to diverse audiences and the challenges that come with it. He emphasizes the need for businesses to go beyond surface-level diversity and truly understand different cultures and communities. 00:14:22 - The Power of Influence, Marcus Collins talks about the power of influence and how he became a better practitioner by studying network theory and the social sciences. He also shares how theory helped him launch campaigns for the Brooklyn Nets and Budweiser. 00:15:45 - Career Journey, Marcus Collins shares his journey from wanting to study musical theater to becoming a marketer and eventually pursuing a doctoral degree in sociology. He also talks about the importance of having mentors. 00:19:13 - Learning from Dan Ariely, Marcus shares his experience of being connected to Dan Ariely. Melina also shares about the kind nature of Dan. They collectively agree on the power of asking questions and being generous with others. 00:22:06 - Consumer Culture Theory, Marcus Collins talks about his doctoral research on consumer culture theory and how he became interested in the role of culture in understanding consumer behavior. He also discusses the evolution of marketing, from using psychology to sociology to culture to better understand people. 00:27:21 - Find a Congregation, Marcus discusses the importance of finding a congregation – or a group of people who share your values and beliefs – rather than a generic target market. He emphasizes the need for brands to focus on building a community and connecting with their audience on a deeper level. 00:28:37 - Understanding People and Business, People are at the core of business. Culture is anchored in our identity, and our identity is the character in the story we tell ourselves. Therefore, companies should target people who see the world the way they do, and those people will not only consume but also tell other people like them. 00:31:23 - Finding the Congregation, The biggest cheat code for understanding the underlying physics of humanity is behavioral sciences. Consumption is a cultural act, and our consumption is a product of our cultural subscription. Therefore, companies should focus on finding the congregation of people who see the world the way they do, and those people will do the marketing and communication for them. 00:35:01 - Relating it to Nike's Core Belief, Nike believes that every human body is an athlete, and they exist to help people realize their best athletic self. Nike talks to athletes, not people who just buy sneakers. They preach the gospel to their congregation, which is made up of many tribes who see the world the way they do. And those people not only consume but also share the gospel with other people. 00:38:55 - Consumption is a Cultural Act, Understanding the underlying physics of humanity is the biggest cheat code for any profession, whether you're an accountant, finance person, marketer, HR, leader, or C-suite. Consumption is a cultural act, and our consumption is a product of our cultural subscription. Therefore, companies should leverage the behavioral sciences to segment, target, and activate the market. 00:44:06 - Theoretical vs. Practical, Marcus Collins discusses how everything is theoretical in social sciences and how he spends more time contextualizing his explanations than teaching theories. He talks about how he breaks down complex ideas for students, and this approach has helped him socialize thinking within organizations. 00:45:16 - Humility in Academia, Collins talks about approaching academia from a humble place and realizing that everything is based on what is known at present. He believes that looking at the world from a more humble state has helped him be a better corporate citizen and partner. 00:47:53 - Melina's Closing Thoughts, Palmer discusses the idea of building a congregation of listeners and how understanding identities and tribalism can help businesses connect with consumers. She encourages listeners to consider what their brand could do to embrace culture and create a mutual benefit for everyone involved. 00:49:20 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: For The Culture, by Marcus Collins Predictably Irrational, by Dan Ariely Thinking Fast and Slow, by Daniel Kahneman Influence, by Robert Cialdini What Your Employees Need and Can't Tell You, by Melina Palmer Connect with Marcus:  Marcus on Twitter Follow Marcus on LinkedIn Marcus' Website Top Recommended Next Episode: Dan Ariely – What is Shapa? (ep 101) Already Heard That One? Try These:  Social Proof (ep 87)  Neuroscience and Psychology in business, with Matt Johnson (ep 160) Branding That Means Business, with Matt Johnson (ep 231) Why We Like The Things We Like, with Prince Ghuman (ep 172) Secrets of Motivation and Incentives with Tim Houlihan (ep 109) Habits (ep 256) Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (episode 157) The Network Effect (ep 262) The Endowment Effect (ep 139) The IKEA Effect (ep 112) Priming (ep 252) Framing (ep 296) Using Semiotics in Retail, with Rachel Lawes (ep 191) What is Cognitive Semiotics? With Sarah Thompson (ep 259) Multinarrative Storytelling, with Troy Campbell (ep 293) The Life-Saving Skill of Story, with Michelle Auerbach (ep 288) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter

Imagine forecasting a 25% business gain only to be hit by a staggering 50% loss, Join me as I take you through the highs and lows of my small business journey, sharing my experiences, from dealing with debt and regret to finding strength in adversity. We'll talk about our venture at the first fair event of 2023 for Loud Proud American, and the challenges we encountered. Our conversation dives into the importance of positivity, even in the face of adversity, and the crucial role a strong support system plays. The harsh reality is that doubt and vulnerability can easily sneak in, potentially disrupting that positive mindset we strive to maintain.I'll share those stories, and discuss the importance of having a strong support system, and seeking out those who inspire us. There's a world out there filled with inspiring entrepreneurs, let's learn from them together. Join me as we navigate the unpredictability of small business ownership and express gratitude for the journey.If you found value in today's show please return the favor and leave a positive review and share it with someone important to you! https://www.sharethestrugglepodcast.com/reviews/new/Find all you need to know about the show https://www.sharethestrugglepodcast.com/Official Facebook Page https://www.facebook.com/profile.php?id=100077724159859Join the 2% of Americans that Buy American and support American Together we can bring back American Manufacturing https://www.loudproudamerican.shop/Loud Proud American Facebook: https://www.facebook.com/LoudproudamericanLoud Proud American Instagram: https://www.instagram.com/loud_proud_american/Loud Proud American TikTok: https://www.tiktok.com/@loud_proud_americanLoud Proud American YouTube: https://www.youtube.com/channel/UCmYQtOt6KVURuySWYQ2GWtwThank you for Supporting My American Dream!

By now, everyone has heard of ChatGPT and most have tested out the AI tool. But the company beyond the technology wants you to know that there is more to the story than just artificial intelligence. James Dyett, Head of Strategic Partnerships at OpenAI, joins Marketing Trends to take us behind the scenes of this rocket ship of a company and let us know how OpenAI is continuing to expand.Tune in to learn:What is OpenAI? (2:20)What makes OpenAI different? (5:18)How OpenAI's branding message has changed or not (9:00)Exploring the use cases for ChatGPT (17:30)Rolling out an app (22:55)Staying differentiated (24:20)Measuring the success of OpenAI (28:30)Expanding to new countries and territories (30:50)Communities that form around AI technology (37:20)“NYSE has sponsored this production by Mission.org for illustrative, informational and/or educational purposes only, without regard to any particular investor's objectives, financial situation or circumstances. NYSE neither represents nor warrants the accuracy or correctness of any of the statements in the production, which has been independently assembled by Mission.org and with whom sole editorial control rests. NYSE makes no recommendation as to possible benefits from any securities or trading strategies, and this production is not a recommendation, offer, or solicitation of an offer to buy or sell any security, or engage in any trading strategy. Prior to the execution of a purchase or sale of any security, you are advised to consult with your own advisors.”

We're so lucky to have some great guests with us today to discuss brand building in the food & beverage space and so much more.  The panelists are also content partners.  Content partners help Voyage in so many ways from sponsoring our mission, spreading the word about the work we do and collaborating with us on content like this.Kelly Nolan | Co-FounderIntro: Every day is a juggle to find a balance between personal and professional obligations but also prioritizing self-care and living a healthy lifestyle.Shoutout Story: https://shoutoutsocal.com/meet-kelly-nolan-co-founder-dancing-daughters-whiskey/Website: www.dancing-daughters.comInstagram: @dancing.daughtersAngela Keen | All-Organic, Cold-pressed Juice & Smoothie BarIntro: I am a business owner of 2 juice bars in Long Beach, California as well as a wife and mother and manage four properties and three Airbnb with my husband.Voyage Story: http://voyagela.com/interview/exploring-life-business-with-angela-keen-of-salud-juice/Website: www.saludjuice.comYelp: Salud Juice Bar and Salud on SecondInstagram: @saludjuiceBrenna Turner | Owner, Sake High!Intro: Owner of Sake High! - creating relationships with vendors, restaurants, and bars across CaliforniaShoutout Story: https://shoutoutla.com/meet-brenna-turner-and-joey-labes-sake-high-cofounders/Website: https://www.sakehigh.com/Youtube: https://www.youtube.com/watch?v=jef4f7h5ltgInstagram: https://www.instagram.com/drinksakehigh/

My guest on E274 of #thePOZcast is Rusty Shelton, founder of Zilker Media. Zilker Media is an award-winning boutique agency providing end-to-end brand building for some of the world's top executives, thought leaders, and companies.  Rusty has worked with clients like Chicken Soup for The Soul, IBM, Amazon, and more, and has managed the launches of more than 35 New York Times and Wall Street Journal bestsellers. He's a serial entrepreneur who has created multiple PR and branding agencies, so let's dive right into how he's done it and what makes a successful campaign. For more on Rusty, please visit www.zilkermedia.com If you enjoyed this episode, please leave a review:   https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers.  Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth  For all past shows, please check out www.thePOZcast.com

On this episode of Money Grows on Trees: the Podcast, host Lloyd Ross dives into the topic of leverage and its role in increasing wealth and success. With over 130 episodes on finance, money, and entrepreneurship, Lloyd emphasizes the importance of systems leverage, allowing individuals to access valuable information without the need for direct presence. He highlights the underutilization of social media as a tool for audience building and networking, criticizing the lack of message delivery and connection with others. Lloyd discusses the two types of leverage: people leverage and systems leverage. He stresses the importance of not wasting time created through people leverage and explains how software and systems can automate repeatable tasks. While not referring to financial leverage, Lloyd cautions against relying solely on borrowing capital. By sharing personal anecdotes and examples, including Warren Buffett's early entrepreneurial ventures, Lloyd demonstrates the power of leverage in amplifying time and increasing profit. He provides practical advice on implementing systems leverage in both personal and business contexts, urging listeners to delegate tasks and embrace technology and software to save time and be more productive. Join Lloyd as he explores the mindset shift from "I don't have time" to "I don't have leverage" on this enlightening episode of Money Grows on Trees: the Podcast. Money Grows on Trees Team