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Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Jaz Fenton and Jamil Bhuya of Otherhalf Studio share lessons on design, resilience, and building businesses as partners in work and life.For more on Otherhalf Studio and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse! Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week. Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends! In this episode of Quick Fire Friday, host Rob Cameron speaks with Rai Hyde Cornell of Cornell Content Marketing reveals how to tap into buyer psychology, outsmart giant competitors, and win loyal clients—all without blowing your budget on ads. Discover how empathy-driven, long-term strategies can fill your pipeline for years, build unshakable trust, and turn your brand into the obvious choice. If you're ready to grow your market share the smart, sustainable way, this is the episode you can't afford to miss. Key Takeaways for Small Business Owners: Use buyer psychology: Understand what keeps your ideal customers up at night—even beyond what you sell — and craft marketing that speaks directly to their real problems. Stop chasing quick wins: Ditch short-term campaigns that burn cash and energy. Invest in long-term demand generation that keeps paying you back year after year. Get ahead of competitors early: Capture your audience before they're ready to buy, so when the time comes, you're already their favorite choice. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for? Be genuinely helpful: Create content and tools that solve multiple pain points for your audience, not just those tied to your product. Trust builds loyalty. Empathize like crazy: Take time to imagine your buyers' hectic lives—step into their shoes. This will sharpen your messaging more than any funnel hack ever could. Build brand relationships, not transactions: Focus on becoming a trusted advisor. When people know, like, and trust you, selling becomes almost effortless. One action small business owners can take: According to Rai Hyde Cornell, one action small business owners can take is to pause for 5-10 minutes, truly step into their buyer's shoes, and empathize with what their Monday looks like—because understanding their world is the secret to crafting irresistible marketing. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.
My Interview with Haider Rafique, CMO, OKX at #token2049 Why the crypto industry must call out bad behaviour to move from the wild wild West to the middle mile West OKX's pivot from centralised exchange to Web3 wallet and why product design and self-custody matter The role of storytelling in rebuilding crypto's reputation after scandals like FTX Why brand building, trust, and user experience are now central to client acquisition in crypto How sports partnerships build distribution and reinforce values like perseverance and discipline The importance of taking risks in marketing and standing for something—even when it's controversial Powered by Phoenix Group The full interview is also available on my YouTube channel. YouTube: https://bit.ly/3YfcSX4
What does it truly take to transform a simple side hustle into a nationally recognized brand—and what if you could change lives along the way? In this episode of The Angel Next Door Podcast, host Marcia invites Angie Bastian, co-founder of the beloved snack brand BOOMCHICKAPOP, to share the remarkable journey of building a business from the family garage all the way to a multimillion-dollar acquisition. Angie's story challenges the traditional image of entrepreneurship, laying bare both the financial scrambles and the deeply human rewards that accompany the pursuit of a dream.Angie Bastian, who, along with her husband, Dan, started popping kettle corn in 2001 to help fund their children's college education, never imagined she'd become a leader in the natural foods movement. With no prior business experience—Angie was a nurse, her husband a teacher—the Bastians hustled at farmers markets, connected with local sports teams, and relentlessly pushed through setbacks to turn their “Angie's Kettle Corn” into the global phenomenon BOOMCHICKAPOP. Angie's dedication to transparency, clean ingredients, and her community sets her apart as an entrepreneurial role model.This episode is packed with invaluable lessons as Angie details the scrappy financing tactics, the reimagining of their brand, the leap to building their own manufacturing plant, and the deep impact of sharing success with their employees. It's a candid conversation about perseverance, integrity, and redefining what business can mean for families and communities. And don't miss the tear-jerking story Angie tells at the end of the episode – it's a true heart warmer. To get the latest from Angie Bastian, you can follow her below!https://www.linkedin.com/in/angie-bastian-31085010/ Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charelle Lans. A six-time award-winning author, motivational speaker, and business strategist known as the “business therapist.” Here's a detailed summary of the key insights and takeaways:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Marty Garside. A full-time attorney turned baker and founder of Confectionist Bakery. Here are some key highlights from the episode:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Dr. Farrah Laurent. A former emergency room nurse turned entrepreneur and career coach, shares her journey from bedside care to building a six-figure business helping new nurses land high-paying jobs and launch their own ventures. The conversation explores nursing as a lucrative and flexible career path, the importance of mindset, and the power of personal branding.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Marty Garside. A full-time attorney turned baker and founder of Confectionist Bakery. Here are some key highlights from the episode:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charelle Lans. A six-time award-winning author, motivational speaker, and business strategist known as the “business therapist.” Here's a detailed summary of the key insights and takeaways:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Dr. Farrah Laurent. A former emergency room nurse turned entrepreneur and career coach, shares her journey from bedside care to building a six-figure business helping new nurses land high-paying jobs and launch their own ventures. The conversation explores nursing as a lucrative and flexible career path, the importance of mindset, and the power of personal branding.
What does it look like to lead with purpose and performance — to stay true to your values while building something that lasts? I so enjoyed talking with fellow @tuckschool alum @Jim_Weber, longtime CEO of @BrooksRunning, for a conversation about leadership, grit, and building a brand rooted in conviction. Jim took the helm at Brooks when the company was on the verge of bankruptcy — and through a relentless focus on purpose, customer obsession, and culture, he helped lead it to become a billion-dollar brand. He did all of this while navigating a personal cancer diagnosis — a chapter that deepened his clarity, his courage, and his belief in the kind of leadership that endures. We also talk about what it's like to work alongside Warren Buffett with the astonishing story of Brooks and @BerkshireHathawayInc, and the mindset required to lead through uncertainty without losing sight of what matters most. If you're a leader looking for clarity, or someone in a season of challenge, this conversation is one you won't want to miss. #running LinkedIn: linkedin.com/in/jim-weber-3b996b8 Website: http://www.jimweber.org/Keppler: https://www.kepplerspeakers.com/speakers/jim-weber Book: tinyurl.com/runpurpose
In this myth-busting episode of That Will Nevr Work, Maurice Chism is joined by brand strategist and marketing scientist Ethan Decker to unpack the biggest myths entrepreneurs, creators, and business leaders believe about marketing—and why those beliefs might be holding them back.From overhyped tactics to misunderstood metrics, Ethan breaks it all down with clarity, insight, and a refreshing dose of truth. Together, they explore what actually works in marketing, why trust is more powerful than virality, and how to build brands that grow with intention—not illusions.If you've been spending money on marketing that feels like it's going nowhere, this episode will challenge everything you think you know.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monique Strong. President of the Atlanta Chapter of the National Association of Black Women in Construction (NABWIC). Here's a breakdown of the key highlights and takeaways:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monique Strong. President of the Atlanta Chapter of the National Association of Black Women in Construction (NABWIC). Here's a breakdown of the key highlights and takeaways:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Katrice Miller. A nationally recognized labor relations expert and career coach. The conversation explores her journey from federal government service to corporate leadership, her insights on labor law, personal branding, and how individuals can navigate layoffs, negotiate salaries, and build resilient careers.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monique Strong. President of the Atlanta Chapter of the National Association of Black Women in Construction (NABWIC). Here's a breakdown of the key highlights and takeaways:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Katrice Miller. A nationally recognized labor relations expert and career coach. The conversation explores her journey from federal government service to corporate leadership, her insights on labor law, personal branding, and how individuals can navigate layoffs, negotiate salaries, and build resilient careers.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Katrice Miller. A nationally recognized labor relations expert and career coach. The conversation explores her journey from federal government service to corporate leadership, her insights on labor law, personal branding, and how individuals can navigate layoffs, negotiate salaries, and build resilient careers.
Does advertising nudge your memory? Change your mind? Or make you feel something? The answer isn't as simple as you think.This week, Elena, Angela, and Rob examine five leading theories of how advertising works. They debate memory nudging versus persuasion models, explore why emotional ads outperform rational ones, and reveal which approaches actually drive business results.Topics covered: [02:00] Memory nudging theory and mental availability from Ehrenberg-Bass[08:00] When persuasion models change consumer minds[13:00] Why emotional priming outperforms rational advertising[18:00] Cultural branding and why most brands can't pull it off[21:00] Signaling theory and how expensive media builds credibility[24:00] Which advertising theory each host likes most[26:00] Mandela Effect game connecting memory to brand recall To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2020 Ehrenberg-Bass Institute Study: https://marketingscience.info/what-is-the-effect-of-advertising-on-mental-market-share/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this powerful episode, I sit down with Allison Walsh, branding strategist, author of She Believed She Could, and host of the podcast by the same name. Allison brings her experience from the mental health and startup world to help entrepreneurs—especially women—understand the real power of personal branding.Whether you're just getting started on Etsy or you're building your next big business move, this conversation will help you shift your mindset, lean into your story, and show up with purpose. Allison walks us through her 5-step branding framework, shares how her own book changed her life, and explains why your why is more powerful than any marketing trend.In this episode, we cover: [00:18] From Advocacy to Executive to Entrepreneur [03:31] Imposter Syndrome & Early-Stage Branding Fears [04:49] Building Confidence Through Visibility [07:12] How Consistent Content Creates Momentum [08:40] Why Writing Her Book Was Life-Changing [11:08] Where “She Believed She Could” Came From [12:26] Choosing the Right Book Title for the Brand [13:28] Branding vs. Promotion: Key Distinctions [14:05] Allison's 5M Framework for Brand Building [18:20] Branding + Etsy: A Real Client Success Story [21:27] Purpose-Driven Branding & Customer Loyalty [25:26] How Brands Can Evolve As You GrowConnect with Allison:
In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello speak with Sunny Bonnell, Co-Founder & CEO of Motto, about the powerful intersection of design and performance. Sunny shares her nonlinear career journey, emphasizing the importance of stirring emotion and inspiring action through creativity. The conversation delves into the essentials of brand transformation, the significance of visionary leadership, and how the design ecosystem is rapidly evolving with technology. Sunny also discusses her book, 'Rare Breed,' which encourages leaders to embrace their unique and defiant traits as strengths, and introduces Vision Camp, a program aimed at cultivating visionary leaders. The discussion explores the necessity of resilience, the pursuit of perfection in one's craft, and how to build brands around ideas worth rallying around.In a rapidly evolving industry, how can we turn our unconventional traits into a catalyst for visionary leadership and impactful brand transformation?Connect with Sunny Bonnell:https://wearemotto.com/ LinkedIn MottoInstagram MottoMotto's Vision CampSunny Bonnell's book: Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different Sunny's recommendation: Jiro Dreams of SushiJoin us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – https://www.aiga.org/design/aiga-design-conference
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Karla Trotman. President and CEO of Electro Soft Incorporated, an electronics manufacturing and engineering firm. The discussion focused on breaking barriers for women and minority business owners in manufacturing and closing the racial wealth gap.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Katrice Miller. A nationally recognized labor relations expert and career coach. The conversation explores her journey from federal government service to corporate leadership, her insights on labor law, personal branding, and how individuals can navigate layoffs, negotiate salaries, and build resilient careers.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Dr. Farrah Laurent. A former emergency room nurse turned entrepreneur and career coach, shares her journey from bedside care to building a six-figure business helping new nurses land high-paying jobs and launch their own ventures. The conversation explores nursing as a lucrative and flexible career path, the importance of mindset, and the power of personal branding.
Welcome back to the Alt Goes Mainstream podcast.Today's episode is with someone who has successfully built a wealth solutions business tailored to her firm's unique strengths, expertise, and investment track record.Martina Sanow is a Partner and Head of Hg Wealth, where she is focused on building the firm's wealth solutions offering built out of the $85B AUM firm, Hg, that invests in enterprise software.Hg, one of the top 10 largest PE firms globally based on the PEI 300 ranking, has built an impressive investment engine focused mission-critical enterprise software companies. The firm has built a portfolio that is a “transatlantic ecosystem of software and services businesses” — representing over $180B in collective enterprise value across its 55 portfolio companies.Martina has been at the firm for almost 16 years. She has been an integral part of building the firm into what it is today, helping Hg grow from $2B in AUM to $85B in AUM, previously as Deputy COO and now building the Hg Wealth business. Hg's first wealth offering, Fusion, its flagship evergreen fund that provides access to non-US investors to Hg's private equity funds and co-investment opportunities, has exceeded $1B in NAV just 12 months after its launch.Martina is thoughtful, strategic, and long-term oriented when it comes to building a solution that amplifies Hg's strengths and resonates with the wealth channel. We had a fascinating discussion about how a scaled specialist like Hg can stand out in the wealth channel, unpacking the essence of who Hg is as a firm and how they've expressed who they are as they've built their wealth business.We covered:Hg's evolution as a firm.Why Hg focuses on mission-critical enterprise software companies and why it's a compelling investment thesis.Building a wealth business that fits the mission, ethos, and strategy of the firm.Understanding the complexity of evergreen funds.How Martina and team think about managing dealflow and investor demand in their Fusion fund.Learnings applied from HgTrust, the publicly listed UK investment trust, to figuring out how to educate and build brand in the wealth channel.Why does ownership structure matter when it comes to building a wealth business? How being privately owned informs how Hg builds their wealth business.Why Europe, why now?Thanks Martina for coming on the show to share your wisdom and expertise at the intersection of enterprise software, private equity, and private wealth.A word from AGM podcast sponsor, Ultimus Fund SolutionsThis episode of Alt Goes Mainstream is brought to you by Ultimus Fund Solutions, a leading full-service fund administrator for asset managers in private and public markets. As private markets continue to move into the mainstream, the industry requires infrastructure solutions that help funds and investors keep pace. In an increasingly sophisticated financial marketplace, investment managers must navigate a growing array of challenges: elaborate fund structures, specialized strategies, evolving compliance requirements, a growing need for sophisticated reporting, and intensifying demands for transparency.To assist with these challenging opportunities, more and more fund sponsors and asset managers are turning to Ultimus, a leading service provider that blends high tech and high touch in unique and customized fund administration and middle office solutions for a diverse and growing universe of over 450 clients and 1,800 funds, representing $500 billion assets under administration, all handled by a team of over 1,000 professionals. Ultimus offers a wide range of capabilities across registered funds, private funds and public plans, as well as outsourced middle office services. Delivering operational excellence, Ultimus helps firms manage the ever-changing regulatory environment while meeting the needs of their institutional and retail investors. Ultimus provides comprehensive operational support and fund governance services to help managers successfully launch retail alternative products.Visit www.ultimusfundsolutions.com to learn more about Ultimus' technology enhanced services and solutions or contact Ultimus Executive Vice President of Business Development Gary Harris on email at gharris@ultimusfundsolutions.com.We thank Ultimus for their support of alts going mainstream.Show Notes00:00 Introduction and Message from Ultimus, our Sponsor01:55 Welcome to the Podcast01:58 Introducing Martina Sanow04:36 Martina's Background and Experience05:10 Hg's Specialization in Software05:57 Building a Team and Culture06:54 Importance of Cognitive Diversity07:26 Building a Diverse Team09:28 Innovating in Wealth Business10:14 Hg's Strategic Mindset11:51 Hg's Entrepreneurial Journey12:00 Maintaining Entrepreneurial Culture13:10 Specialization in B2B Software14:47 Focus on DPI and Cash Back16:17 Criteria for A-Quality Businesses16:58 Investing in Mission Critical Software18:11 Visma Case Study19:23 Challenges and Opportunities in Europe33:13 Evergreen Structures: Impact on Investment Teams33:44 Balancing Capital Raising and Deal Flow34:13 Investment Strategies and Allocation34:54 Managing Subscriptions and Demand35:53 Balancing Wealth and Institutional Demand36:06 Privately Owned Firm Benefits36:37 Realization Committee and Evergreen Structures37:52 Long-Term Company Partnerships39:11 Liquidity Management Challenges39:55 Investor Strategies for Evergreen Funds41:40 Institutional Adoption of Evergreen Funds42:48 Evolution of Institutional Mindset43:26 Retail vs. Wealth Investors44:01 Listed Trust and Wealth Business Insights45:54 Building the Wealth Business47:29 Strategic Importance of Wealth Capital48:54 Innovation in Wealth Management49:28 Partnerships and Holistic Solutions50:58 Future of Wealth Management Products52:44 Brand Building and Education55:00 Software as a Core Investment56:19 Community and Founder Investments59:28 Value Creation and Network Benefits01:00:15 Portfolio Synergies and Acquisitions01:01:36 Concluding Thoughts and Favorite InvestmentsEditing and post-production work for this episode was provided by The Podcast Consultant.
What does it really take to stand out in a crowded legal market? In this special mashup edition of The Game Changing Attorney Podcast, we're diving deep into the most common questions law firm owners ask when it comes to building visibility, authority, and a brand that actually brings in high-value cases. You'll hear real, unfiltered answers from Michael Mogill as he breaks down what separates the firms that scale from the ones that stay stuck. From establishing a niche to amplifying your impact, this episode is a crash course in how to get known — and stay known. Here's what you'll learn: Why being the best won't matter if no one knows who you are How to build trust and authority through consistent, niche content What it really takes to turn your expertise into high-value cases Whether you're just getting started or already have a strong reputation, this episode will challenge you to raise the bar — because if they don't know you exist, your expertise can't help anyone. ---- Show Notes: 0:00 — Introduction 2:46 — How top law firms consistently attract high-value cases 5:43 — Why niching down gives you an unfair advantage 7:17 — What it takes to become known for your client experience 11:25 — Does real expertise still matter in the age of influencers? 14:41 — The mindset shift every great legal marketer must make 17:39 — When competitors copy you: how to stay ahead by innovating ---- Links & Resources: David Goggins Can't Hurt Me by David Goggins Andrew Huberman ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 244. Rex Elliott — Committed to Impact: Transforming Adversities into Opportunities 287. Dan Martell — Buy Back Your Time: Mastering the Art of Delegation 308. AMMA — Overcoming Doubt: Turning Fear into Fuel
You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to leveraging your personal brand authority FAST. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.The truth is, most people go along to get along and then wonder why they don't make any money. Being iconic is not about blending in. So Nicole is giving you the unicorn hacks to make a splash in your industry so you can start calling in high-ticket clients overnight.Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…Then, get your hooves on the five-algorithm hacking pieces of content so you can start calling in those high-ticket clients!
Golf and hip hop intersect on today's installment of Rounding the Bases, thanks to a bold lifestyle brand that hits differently. Joining Joel to tell the story is Jon Mason, the Founder and creative genius behind SwingJuice. It began as an energy drink, but between tee times and t-shirt drops evolved into a rebellious line of apparel for life on and off the links. By pushing the bounds of traditional course culture, he's hit an ace for those who bring their entire personality to the game, whether serious players, weekend warriors or those who are just here for the vibes. Check Out More with Jon Mason on YouTube: https://youtu.be/q5DLwvrWKKcWebsite: https://swingjuice.com/ Instagram: https://www.instagram.com/theswingjuiceguy/ Twitter: https://x.com/swingjuiceguy?lang=ar-x-fm
Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Charles Cofield. Thanks! The transcript from this episode of Money Making Conversations Masterclass features an inspiring and high-energy interview with CPA and financial educator Carter Cofield, co-founder of Melanin Money. Here's a breakdown of the key highlights and takeaways:
Episode 96 features former pro NFL player turned CEO of “Fathead” Chris Hetherington! This episode is all about "inspired brand building."After playing football at Yale and attending Harvard business school, Chris played 11 seasons in the NFL, carving out a career built on grit, adaptability, and relentless work ethic. And now as a successful entrepreneur and CEO of Fathead, Chris brings a rare combination of high-performance mindset and business acumen to the table. In this episode, we unpack what it takes to evolve — mentally, spiritually, and financially — and how he's using brand identity, growth metrics, and leadership to transform Fathead into a modern legacy brand.Chris' IG: @cheth44 https://www.instagram.com/cheth44?igsh=bzB2dWRmdzhhbzJ3Fathead IG: https://www.instagram.com/fathead/?hl=enFathead YouTube: www.youtube.com/@fatheadThank you to Sponsor Blenders Eyewear!Use Code “WCB20” for 20% off Blenders Sunglasses www.blenderseyewear.com
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monique Strong. President of the Atlanta Chapter of the National Association of Black Women in Construction (NABWIC). Here's a breakdown of the key highlights and takeaways:
Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Janice Omadeke. Founder of The Mentor Method and author of Mentorship Unlocked: The Science and Art of Setting Yourself Up for Success. Here's a breakdown of the key highlights and takeaways:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter. A public relations and event planning expert, and founder of Women in Media Global and AOI Events and PR (Affairs of Influence). Here are some key highlights from the conversation:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter. A public relations and event planning expert, and founder of Women in Media Global and AOI Events and PR (Affairs of Influence). Here are some key highlights from the conversation:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter. A public relations and event planning expert, and founder of Women in Media Global and AOI Events and PR (Affairs of Influence). Here are some key highlights from the conversation:
FUBU Founder & CEO Daymond John joins Bloomberg's Carol Massar and Tim Stenovec from the Uncharted Annual Summit in Southampton, New York. They talk entrepreneurship and brand building.See omnystudio.com/listener for privacy information.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keshia Walker. Founder and chairwoman of the Black Collegiate Gaming Association (BCGA). Here’s a breakdown of the key themes and takeaways:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keshia Walker. Founder and chairwoman of the Black Collegiate Gaming Association (BCGA). Here’s a breakdown of the key themes and takeaways:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keshia Walker. Founder and chairwoman of the Black Collegiate Gaming Association (BCGA). Here’s a breakdown of the key themes and takeaways:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Kika Wise. A former professional dancer turned entrepreneur, franchisor, and wellness educator. She is the Founder and CEO of Kika Stretch Studios, a franchise specializing in assisted stretching for wellness and longevity.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed April Lancit. Founder of a private therapy practice focused on culturally sensitive therapy for Black and Brown communities. Main Topics: Cultural differences in therapy Challenges in modern relationships and marriage The impact of technology on human connection The role of therapy in addressing generational trauma and stress The future of therapy in the age of AI
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed April Lancit. Founder of a private therapy practice focused on culturally sensitive therapy for Black and Brown communities. Main Topics: Cultural differences in therapy Challenges in modern relationships and marriage The impact of technology on human connection The role of therapy in addressing generational trauma and stress The future of therapy in the age of AI
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed April Lancit. Founder of a private therapy practice focused on culturally sensitive therapy for Black and Brown communities. Main Topics: Cultural differences in therapy Challenges in modern relationships and marriage The impact of technology on human connection The role of therapy in addressing generational trauma and stress The future of therapy in the age of AI
“In the old days, families worked together, like on a farm, and that's the model we wanted to create for ourselves at EO Products.” —Brad Black Most businesses die because they chase profits instead of purpose—a raw, honest truth that cuts to the core of entrepreneurial burnout and lost passion. A lot of entrepreneurs pour their hearts and soul into a business, only to become a slave to spreadsheets and profit margins. But what if there was another way? Brad and Susan Black, co-founders of EO Products, are pioneering entrepreneurs who transformed a passionate curiosity about essential oils into a 30-year sustainable business empire. With backgrounds spanning fashion, product design, and holistic wellness, they've built a company that seamlessly integrates purpose, profitability, and principled leadership. Tune in as Justine, Susan, and Brad reveal how shared values, resilience through personal challenges, commitment to sustainable practices, and a radical approach to business can create a brand that transcends traditional profit-making models while inspiring meaningful change. Meet Susan and Brad: Susan Griffin-Black is a visionary product designer and co-founder of EO Products, with a background in fashion and a passion for natural wellness. After a transformative experience in a London apothecary, she studied aromatherapy and cosmetic chemistry, becoming an expert in essential oils. Her innovative approach to product development and commitment to transparency has been instrumental in shaping the natural personal care industry. Brad Black, a former clothing manufacturer, brings extensive production expertise and a strong commitment to sustainable business practices to EO Products. With a background in recycled fabrics and ethical manufacturing, he has been crucial in developing the company's operational strategy. His focus on responsible decision-making and community-driven business models has been key to the company's success. In 1995, Susan and Brad co-founded EO Products, leveraging their complementary skills and shared values to create a pioneering natural personal care brand. Starting with four blends for the Bloomingdale's catalog, they built a company dedicated to using pure essential oils, sustainable packaging, and transparent manufacturing. Their partnership, rooted in mutual respect and a vision for better-for-you products, has sustained EO Products through 30 years of growth and innovation in the natural products market. Website Instagram Facebook X Pinterest Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Episode Highlights: 01:02 Partners in Purpose: Brad and Susan's Journey to a Values-Driven Business 05:38 The No Margin, No Mission Business Philosophy 08:57 The Heart of EO: Transparency, Authenticity, Community, Communication 13:18 Advice for New Entrepreneurs 17:18 The Business of Receiving 22:20 Sustainability Challenges 28:34 Mindfulness in Business and Life 37:34 Better is Better 43:33 Creating a Meaningful Business Legacy
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
VP of Creative at Liquid Death, Andy Pearson reveals how humor built a $1 Billion brand. Discover the anti-marketing strategy and how to use comedy in business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed April Lancit. Founder of a private therapy practice focused on culturally sensitive therapy for Black and Brown communities. Main Topics: Cultural differences in therapy Challenges in modern relationships and marriage The impact of technology on human connection The role of therapy in addressing generational trauma and stress The future of therapy in the age of AI
In this episode, we sit down with Maria Lee Heller, the inspiring founder and CEO of KAEIU, to discuss her journey as an entrepreneur and mom. We dive deep into the unique challenges of balancing motherhood with business, the triumphs and setbacks she's faced, and how her vision for KAEIU is not only about creating luxury and sustainable products but also empowering women. From setting boundaries and nurturing your energy to infertility and manifestation, this conversation is filled with valuable insights for anyone looking to create a business that aligns with their values and personal life.Support the showDOWNLOAD THE FREQ APP:www.thefreqapp.com VISIT THE SHOP:www.thebeckonsouk.com CONNECT ON SOCIAL:Instagram: @beckonliving, @jaclynsteele, @samthurmond_reiTikTok: @beckonliving JOIN THE HIGH FREQUENCY SOCIETY:Text us at 480-531-6858 and type the word FREQUENCY to receive periodic uplifting, high frequency text messages from Sam and Jaclyn. You can also join by following this link. NEWSLETTER:Sign up! WEBSITE:www.beckonliving.com
In this episode of the AdTechGod Pod, I'm joined by Tom Goodwin for a no-holds-barred conversation about the gap between marketing hype and real consumer experiences. We dive into the current state of advertising from the pitfalls of performance obsession to the urgent need for brand building and creative reinvestment. Tom shares his take on AI's growing role, why consumer sentiment around ads matters more than we admit, and how over-reliance on metrics can misguide strategy. His message is clear: the future belongs to brands that balance loyalty with results. Takeaways Tom Goodwin's journey into advertising was accidental and driven by curiosity. There is a significant disconnect between marketing promises and consumer experiences. Brand building is becoming increasingly important in a world of abundance. Modern advertising has become overly focused on metrics and short-term results. AI in advertising may not deliver the emotional connection needed for brand loyalty. Consumer attitudes towards advertising have shifted to a disdainful view. The need for creative investment in advertising is critical for long-term success. Balancing brand and performance is essential for CMOs today. Metrics can distract from the true value of brand building. The time scale for brand loyalty is often much longer than immediate conversions. Chapters 00:00 Introduction to Tom Goodwin and His Journey 03:01 The Disconnect in Modern Advertising 05:49 Brand Building vs. Performance Marketing 08:58 The Evolution of Marketing Strategies 12:05 The Role of AI in Advertising 14:55 Consumer Experience and Advertising Impact 17:49 The Need for Creative Investment 21:07 Balancing Brand and Performance 23:55 The Role of Metrics in Advertising 27:03 Consumer Attitudes Towards Advertising 30:10 The Future of Advertising Strategies Learn more about your ad choices. Visit megaphone.fm/adchoices
Subscribe to RISE Urban Nation for more interviews with dope creators, leaders, and disruptors from the Black and Pan-African communities. Follow Tylan at @TylanWitherspoonGaming and join the tribe.Credits:Host: Taryell SimmonsGuest: Tylan WitherspoonMusic: Will MakerProduction: RISE Urban Nation Join the Movement with RISE Urban Nation Podcast
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charelle Lans. A six-time award-winning author, motivational speaker, and business strategist known as the “business therapist.” Here's a detailed summary of the key insights and takeaways: