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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Dr. Farrah Laurent. A former emergency room nurse turned entrepreneur and career coach, shares her journey from bedside care to building a six-figure business helping new nurses land high-paying jobs and launch their own ventures. The conversation explores nursing as a lucrative and flexible career path, the importance of mindset, and the power of personal branding.
What does it really take to stand out in a crowded legal market? In this special mashup edition of The Game Changing Attorney Podcast, we're diving deep into the most common questions law firm owners ask when it comes to building visibility, authority, and a brand that actually brings in high-value cases. You'll hear real, unfiltered answers from Michael Mogill as he breaks down what separates the firms that scale from the ones that stay stuck. From establishing a niche to amplifying your impact, this episode is a crash course in how to get known — and stay known. Here's what you'll learn: Why being the best won't matter if no one knows who you are How to build trust and authority through consistent, niche content What it really takes to turn your expertise into high-value cases Whether you're just getting started or already have a strong reputation, this episode will challenge you to raise the bar — because if they don't know you exist, your expertise can't help anyone. ---- Show Notes: 0:00 — Introduction 2:46 — How top law firms consistently attract high-value cases 5:43 — Why niching down gives you an unfair advantage 7:17 — What it takes to become known for your client experience 11:25 — Does real expertise still matter in the age of influencers? 14:41 — The mindset shift every great legal marketer must make 17:39 — When competitors copy you: how to stay ahead by innovating ---- Links & Resources: David Goggins Can't Hurt Me by David Goggins Andrew Huberman ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 244. Rex Elliott — Committed to Impact: Transforming Adversities into Opportunities 287. Dan Martell — Buy Back Your Time: Mastering the Art of Delegation 308. AMMA — Overcoming Doubt: Turning Fear into Fuel
You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to leveraging your personal brand authority FAST. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.The truth is, most people go along to get along and then wonder why they don't make any money. Being iconic is not about blending in. So Nicole is giving you the unicorn hacks to make a splash in your industry so you can start calling in high-ticket clients overnight.Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…Then, get your hooves on the five-algorithm hacking pieces of content so you can start calling in those high-ticket clients!
Golf and hip hop intersect on today's installment of Rounding the Bases, thanks to a bold lifestyle brand that hits differently. Joining Joel to tell the story is Jon Mason, the Founder and creative genius behind SwingJuice. It began as an energy drink, but between tee times and t-shirt drops evolved into a rebellious line of apparel for life on and off the links. By pushing the bounds of traditional course culture, he's hit an ace for those who bring their entire personality to the game, whether serious players, weekend warriors or those who are just here for the vibes. Check Out More with Jon Mason on YouTube: https://youtu.be/q5DLwvrWKKcWebsite: https://swingjuice.com/ Instagram: https://www.instagram.com/theswingjuiceguy/ Twitter: https://x.com/swingjuiceguy?lang=ar-x-fm
Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Charles Cofield. Thanks! The transcript from this episode of Money Making Conversations Masterclass features an inspiring and high-energy interview with CPA and financial educator Carter Cofield, co-founder of Melanin Money. Here's a breakdown of the key highlights and takeaways:
Episode 96 features former pro NFL player turned CEO of “Fathead” Chris Hetherington! This episode is all about "inspired brand building."After playing football at Yale and attending Harvard business school, Chris played 11 seasons in the NFL, carving out a career built on grit, adaptability, and relentless work ethic. And now as a successful entrepreneur and CEO of Fathead, Chris brings a rare combination of high-performance mindset and business acumen to the table. In this episode, we unpack what it takes to evolve — mentally, spiritually, and financially — and how he's using brand identity, growth metrics, and leadership to transform Fathead into a modern legacy brand.Chris' IG: @cheth44 https://www.instagram.com/cheth44?igsh=bzB2dWRmdzhhbzJ3Fathead IG: https://www.instagram.com/fathead/?hl=enFathead YouTube: www.youtube.com/@fatheadThank you to Sponsor Blenders Eyewear!Use Code “WCB20” for 20% off Blenders Sunglasses www.blenderseyewear.com
Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Janice Omadeke. Founder of The Mentor Method and author of Mentorship Unlocked: The Science and Art of Setting Yourself Up for Success. Here's a breakdown of the key highlights and takeaways:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monique Strong. President of the Atlanta Chapter of the National Association of Black Women in Construction (NABWIC). Here's a breakdown of the key highlights and takeaways:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter. A public relations and event planning expert, and founder of Women in Media Global and AOI Events and PR (Affairs of Influence). Here are some key highlights from the conversation:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter. A public relations and event planning expert, and founder of Women in Media Global and AOI Events and PR (Affairs of Influence). Here are some key highlights from the conversation:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter. A public relations and event planning expert, and founder of Women in Media Global and AOI Events and PR (Affairs of Influence). Here are some key highlights from the conversation:
FUBU Founder & CEO Daymond John joins Bloomberg's Carol Massar and Tim Stenovec from the Uncharted Annual Summit in Southampton, New York. They talk entrepreneurship and brand building.See omnystudio.com/listener for privacy information.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keshia Walker. Founder and chairwoman of the Black Collegiate Gaming Association (BCGA). Here’s a breakdown of the key themes and takeaways:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keshia Walker. Founder and chairwoman of the Black Collegiate Gaming Association (BCGA). Here’s a breakdown of the key themes and takeaways:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keshia Walker. Founder and chairwoman of the Black Collegiate Gaming Association (BCGA). Here’s a breakdown of the key themes and takeaways:
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Kika Wise. A former professional dancer turned entrepreneur, franchisor, and wellness educator. She is the Founder and CEO of Kika Stretch Studios, a franchise specializing in assisted stretching for wellness and longevity.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed April Lancit. Founder of a private therapy practice focused on culturally sensitive therapy for Black and Brown communities. Main Topics: Cultural differences in therapy Challenges in modern relationships and marriage The impact of technology on human connection The role of therapy in addressing generational trauma and stress The future of therapy in the age of AI
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed April Lancit. Founder of a private therapy practice focused on culturally sensitive therapy for Black and Brown communities. Main Topics: Cultural differences in therapy Challenges in modern relationships and marriage The impact of technology on human connection The role of therapy in addressing generational trauma and stress The future of therapy in the age of AI
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed April Lancit. Founder of a private therapy practice focused on culturally sensitive therapy for Black and Brown communities. Main Topics: Cultural differences in therapy Challenges in modern relationships and marriage The impact of technology on human connection The role of therapy in addressing generational trauma and stress The future of therapy in the age of AI
“In the old days, families worked together, like on a farm, and that's the model we wanted to create for ourselves at EO Products.” —Brad Black Most businesses die because they chase profits instead of purpose—a raw, honest truth that cuts to the core of entrepreneurial burnout and lost passion. A lot of entrepreneurs pour their hearts and soul into a business, only to become a slave to spreadsheets and profit margins. But what if there was another way? Brad and Susan Black, co-founders of EO Products, are pioneering entrepreneurs who transformed a passionate curiosity about essential oils into a 30-year sustainable business empire. With backgrounds spanning fashion, product design, and holistic wellness, they've built a company that seamlessly integrates purpose, profitability, and principled leadership. Tune in as Justine, Susan, and Brad reveal how shared values, resilience through personal challenges, commitment to sustainable practices, and a radical approach to business can create a brand that transcends traditional profit-making models while inspiring meaningful change. Meet Susan and Brad: Susan Griffin-Black is a visionary product designer and co-founder of EO Products, with a background in fashion and a passion for natural wellness. After a transformative experience in a London apothecary, she studied aromatherapy and cosmetic chemistry, becoming an expert in essential oils. Her innovative approach to product development and commitment to transparency has been instrumental in shaping the natural personal care industry. Brad Black, a former clothing manufacturer, brings extensive production expertise and a strong commitment to sustainable business practices to EO Products. With a background in recycled fabrics and ethical manufacturing, he has been crucial in developing the company's operational strategy. His focus on responsible decision-making and community-driven business models has been key to the company's success. In 1995, Susan and Brad co-founded EO Products, leveraging their complementary skills and shared values to create a pioneering natural personal care brand. Starting with four blends for the Bloomingdale's catalog, they built a company dedicated to using pure essential oils, sustainable packaging, and transparent manufacturing. Their partnership, rooted in mutual respect and a vision for better-for-you products, has sustained EO Products through 30 years of growth and innovation in the natural products market. Website Instagram Facebook X Pinterest Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Episode Highlights: 01:02 Partners in Purpose: Brad and Susan's Journey to a Values-Driven Business 05:38 The No Margin, No Mission Business Philosophy 08:57 The Heart of EO: Transparency, Authenticity, Community, Communication 13:18 Advice for New Entrepreneurs 17:18 The Business of Receiving 22:20 Sustainability Challenges 28:34 Mindfulness in Business and Life 37:34 Better is Better 43:33 Creating a Meaningful Business Legacy
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
VP of Creative at Liquid Death, Andy Pearson reveals how humor built a $1 Billion brand. Discover the anti-marketing strategy and how to use comedy in business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed April Lancit. Founder of a private therapy practice focused on culturally sensitive therapy for Black and Brown communities. Main Topics: Cultural differences in therapy Challenges in modern relationships and marriage The impact of technology on human connection The role of therapy in addressing generational trauma and stress The future of therapy in the age of AI
In this episode, we sit down with Maria Lee Heller, the inspiring founder and CEO of KAEIU, to discuss her journey as an entrepreneur and mom. We dive deep into the unique challenges of balancing motherhood with business, the triumphs and setbacks she's faced, and how her vision for KAEIU is not only about creating luxury and sustainable products but also empowering women. From setting boundaries and nurturing your energy to infertility and manifestation, this conversation is filled with valuable insights for anyone looking to create a business that aligns with their values and personal life.Support the showDOWNLOAD THE FREQ APP:www.thefreqapp.com VISIT THE SHOP:www.thebeckonsouk.com CONNECT ON SOCIAL:Instagram: @beckonliving, @jaclynsteele, @samthurmond_reiTikTok: @beckonliving JOIN THE HIGH FREQUENCY SOCIETY:Text us at 480-531-6858 and type the word FREQUENCY to receive periodic uplifting, high frequency text messages from Sam and Jaclyn. You can also join by following this link. NEWSLETTER:Sign up! WEBSITE:www.beckonliving.com
In this episode of the AdTechGod Pod, I'm joined by Tom Goodwin for a no-holds-barred conversation about the gap between marketing hype and real consumer experiences. We dive into the current state of advertising from the pitfalls of performance obsession to the urgent need for brand building and creative reinvestment. Tom shares his take on AI's growing role, why consumer sentiment around ads matters more than we admit, and how over-reliance on metrics can misguide strategy. His message is clear: the future belongs to brands that balance loyalty with results. Takeaways Tom Goodwin's journey into advertising was accidental and driven by curiosity. There is a significant disconnect between marketing promises and consumer experiences. Brand building is becoming increasingly important in a world of abundance. Modern advertising has become overly focused on metrics and short-term results. AI in advertising may not deliver the emotional connection needed for brand loyalty. Consumer attitudes towards advertising have shifted to a disdainful view. The need for creative investment in advertising is critical for long-term success. Balancing brand and performance is essential for CMOs today. Metrics can distract from the true value of brand building. The time scale for brand loyalty is often much longer than immediate conversions. Chapters 00:00 Introduction to Tom Goodwin and His Journey 03:01 The Disconnect in Modern Advertising 05:49 Brand Building vs. Performance Marketing 08:58 The Evolution of Marketing Strategies 12:05 The Role of AI in Advertising 14:55 Consumer Experience and Advertising Impact 17:49 The Need for Creative Investment 21:07 Balancing Brand and Performance 23:55 The Role of Metrics in Advertising 27:03 Consumer Attitudes Towards Advertising 30:10 The Future of Advertising Strategies Learn more about your ad choices. Visit megaphone.fm/adchoices
Jenna Capozzi is a veteran creative producer and award-winning marketing strategist with over 30 years of experience scaling brands and building loyal audiences through compelling content and strategic positioning. As the founder of Capozzi Productions, Jenna spent over a decade producing high-performing brand films and content for major companies like Target, BMW, and Samsung—earning multiple Addy and Telly Awards along the way. Her company became the go-to partner for mid-sized brands in the $5M–$20M range—organizations that couldn't afford bloated agency retainers but needed results. Today, Jenna is known not just for creative execution, but for her strategic insight. As a brand strategist, she helps companies define the mission, vision, and core values that drive real growth. Now the founder of ELEV8PWR, Jenna leads a business education platform and community that mentors entrepreneurs in developing standout offers, scalable brands, and powerful content strategies. Her clients credit her with helping them unlock clarity, confidence, and cash flow through brand alignment and marketing that actually works.If you're looking to scale with precision, cut through the noise, and lead your category—Jenna Capozzi brings the creative horsepower and strategic vision to get you there. CONNECT WITH Jenna Capozzi Facebook: https://www.facebook.com/jennacapozzirutgersson Instagram: https://www.instagram.com/jennacapozzi_elev8 Website: https://www.jennacapozzi.com/ Courses: https://www.jennacapozzi.com/courses JOIN THE FIGHT AGAINST FOOD INSECURITY Join the fight against food insecurity here in the U.S. DONATE TODAY at Meet the Streets Outreach, INC. to fight hunger! Meet the Streets Outreach provides essential support to Houston's food-insecure communities by offering over 2,000 hot meals each month. With your help, we can continue to serve those in need. Your support ensures that we can continue to make a meaningful difference in the lives of Houston's most vulnerable residents. Thank you for considering this opportunity to invest in the well-being of our community. Food Insecure Households For many families in the U.S., the past several years have been difficult. Higher food prices, economic instability, and other factors have made providing for a family even harder. 1 in 8 households in the U.S. is food insecure. That means these families don't have enough money or resources to buy enough food for everyone in their household. As recently as 2022, 7.3 million children lived in food insecure households. Also, 16.9% of children live in poverty. SNAP Benefits More than 22 million U.S. households use SNAP benefits to help with food costs, as of April 2023. Sometimes known as “food stamps,” SNAP is the federal Supplemental Nutrition Assistance Program. People who receive SNAP benefits can use it to buy groceries, seeds, and plants for food. SNAP cannot be used to purchase hot food or household items like cleaning supplies, vitamins, or diapers. CONNECT WITH Cedric Francis Website: https://www.lead2greatness.com/ Facebook: https://www.facebook.com/cedricbfrancis X (twitter): https://twitter.com/cedricbfrancis Instagram: https://www.instagram.com/leadtogreatness/ LinkedIn: https://www.linkedin.com/in/cedric-b-francis-a0544037/
Subscribe to RISE Urban Nation for more interviews with dope creators, leaders, and disruptors from the Black and Pan-African communities. Follow Tylan at @TylanWitherspoonGaming and join the tribe.Credits:Host: Taryell SimmonsGuest: Tylan WitherspoonMusic: Will MakerProduction: RISE Urban Nation Join the Movement with RISE Urban Nation Podcast
Send us a textIn this episode of the Hello Hair Pro podcast, Jen and Todd dive into what it really takes to build a standout salon business in today's industry.They kick things off with a personal story about a salon owner's dress code and her grandmother's influence, which leads to a broader conversation about the role of professionalism and presentation in attracting the right clients and building trust.Then, Todd shares a blueprint for treating your salon like a media company—from launching a podcast and building an email list to creating content that attracts dream clients and future team members. Learn how shifting your mindset from "just a salon" to a media-driven brand can unlock next-level growth.Whether you're a salon owner, booth renter, or stylist with ambition, this episode is packed with practical advice to help you grow with intention, elevate your brand, and future-proof your business.Timestamps:00:00 – Intro: Why This Topic Matters01:18 – A Salon Owner, Her Grandma, and the Dress Code Debate03:30 – What Professionalism Really Means in the Hair Industry07:42 – Jen's Advice for New Salon Owners09:26 – How to Build a Media Company Around Your Salon20:52 – Final Takeaways & Growth ChallengeLinks and Stuff:Our Newsletter Mentoring InquiriesFind more of our things:InstagramHello Hair Pro Website
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charelle Lans. A six-time award-winning author, motivational speaker, and business strategist known as the “business therapist.” Here's a detailed summary of the key insights and takeaways:
222. Join Roberto at a FOUNDXRS Club "In Conversation With" event for an exclusive, in-depth conversation with Krept - globally acclaimed UK rapper, entrepreneur, and co-founder of the chart-topping duo Krept and Konan. Discover how Krept's South London roots shaped his relentless drive and entrepreneurial mindset, propelling him from music stardom to building impactful businesses like Nala's Baby and the community-focused Saveways supermarket.In this conversation hosted by Kalpesh Patel of FOUNDXRS Club, Krept reveals the mindset shifts that powered his transition from the music industry to the business world, the lessons learned from navigating new ventures, and the importance of creating a legacy that uplifts future generations. We explore the realities of entrepreneurship - resilience, teamwork, due diligence, and the power of purpose-driven brands.Whether you're a fan of Krept's music, an aspiring entrepreneur, or passionate about community impact, this conversation delivers inspiration and actionable insights on building success from the ground up.What You'll Learn:How Krept turned challenges in South London into motivation for successThe story behind Nala's Baby and creating brands with purposeWhy partnerships and team dynamics are crucial in businessKrept's approach to overcoming setbacks and building resilienceThe importance of legacy, mentorship, and giving back to the communityPractical advice for aspiring entrepreneurs and creativesListen now and get inspired by Krept's journey from chart-topping artist to visionary entrepreneur - only on Tailoring Talk Magazine Podcast in collaboration with FOUNDXRS Club and Krept.Links & Resources:Follow Krept on Instagram: @kreptDiscover Nala's Baby: nalasbaby.comFOUNDXRS Club : @foundxrsclubDon't forget to subscribe, rate, and share!For more inspiring conversations, behind-the-scenes insights, and expert advice, follow Tailoring Talk Magazine Podcast on your favourite platform.Message The Show Directly & Join The Conversation !Support the showYou can now support the show and help us to keep having inspiring, insightful and impactful conversations by subscribing! Visit https://www.buzzsprout.com/1716147/support and thank you so much in advance for helping the show!Links:Roberto on Instagram http://www.instagram.com/robertorevillalondonTailoring Talk Magazine on Instagram http://www.instagram.com/tailoringtalkpodcastTailoring Talk Magazine on YouTube https://www.youtube.com/@TailoringTalkMagazine Connect with Jon on Instagram @jonprevans and Alex at @alex.hansford Connect with Roberto head to https://allmylinks.com/robertorevillaCreditsTailoring Talk Intro and Outro Music by Wataboy / TVARI on PixabayEdited & Produced by Roberto RevillaEmail the show at tailoringtalkpodcast@gmail.com
#thePOZcast is proudly brought to you by Fountain - the leading enterprise platform for workforce management. Our platform enables companies to support their frontline workers from job application to departure. Fountain elevates the hiring, management, and retention of frontline workers at scale.To learn more, please visit: https://www.fountain.com/?utm_source=shrm-2024&utm_medium=event&utm_campaign=shrm-2024-podcast-adam-posner.Thanks for listening, and please follow us on Insta @NHPTalent and www.youtube.com/thePOZcast For all episodes, please check out www.thePOZcast.com SummaryIn this conversation, Randy Shacka shares his remarkable journey from a marketing intern to Two Men and a Truck president. He discusses the foundational values instilled by his parents, the importance of internships in shaping his career, and the challenges of building a brand from the ground up. Randy emphasizes the significance of leadership, resilience, and establishing a clear vision for the future, all while maintaining a people-first approach in business. In this conversation, Randy discusses his journey as a leader at Two Men and a Truck, sharing insights on navigating leadership challenges, enhancing customer experience, and the importance of hiring for cultural fit. He emphasizes the need for agility in meeting customer demands and the significance of data-driven decision-making in franchise management. Randy also reflects on the brand's expansion with Two Men and a Junk Truck, addressing the challenges and opportunities of growth. He concludes by sharing his personal definition of success, which revolves around paying it forward and helping others grow.Takeaways- Randy's journey from intern to president showcases the power of hard work and perseverance.- Values instilled by parents play a crucial role in shaping leadership styles.- Internships provide critical exposure to both what one enjoys and what one does not.- Building a brand requires grassroots efforts and a strong community presence.- Leadership involves understanding and addressing the needs of team members and franchisees.- Establishing a clear vision is essential for guiding a growing organization.- Navigating challenges requires resilience and a focus on core values.- The importance of listening and seeking to understand in leadership roles.- Creating a culture of care and compassion can drive organizational success.- Continuous improvement and innovation are key to staying relevant in business. - Listening to customers is crucial for success.- Agility in meeting customer needs is essential.- Hiring for cultural fit is more important than skills alone.- Interviewing should focus on values and team dynamics.- The hiring process must be intentional and communicative.- Data-driven decisions enhance operational efficiency.- Franchise consistency is vital for brand reputation.- Expanding the brand requires careful consideration and strategy.- Success is defined by the ability to help others grow. Chapters00:00 Introduction to Randy Shaka's Journey02:49 Foundations of Values and Work Ethic05:49 The Internship Experience and Career Beginnings09:02 Building a Brand from the Ground Up11:57 Leadership and Navigating Challenges15:06 Establishing a Vision for the Future24:02 Navigating Leadership Challenges26:02 Enhancing Customer Experience26:59 Hiring Philosophy and Culture Fit29:56 Interviewing for Values and Team Dynamics32:00 Innovations in Hiring Process33:49 Data-Driven Decision Making35:55 Franchise Consistency and Accountability39:02 Expanding the Brand: Two Men and a Junk Truck41:51 Leadership Concerns and Future Outlook43:55 Defining Personal Success
Send us a textWhat happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built?That's exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and conditioning brand that became Thrasio's first European acquisition. But here's the twist: Ben got the brand back. And now, he's sharing the *entire resurrection journey in public.In this no-BS episode of **eCommerce OS Fast Track**, we break down:The inside story of selling to Thrasio and what really went downThe operational chaos that led to the brand's collapseWhy most Amazon aggregators failed (and what founders can learn)How Ben is rebuilding the brand with radical transparencyTactical moves for DTC revival, email capture, content, and CXWhat *NOT* to do when scaling through acquisitionWhether you're building a $1M brand or eyeing an 8-figure exit, this is essential viewing. Ben's story is a cautionary tale, a comeback playbook, and a masterclass in eCommerce brand-building rolled into one.Hit the bell to follow the full turnaround in real time.
“Activity does not equal productivity.” Inefficiencies hide and do damage, creating chaotic environments. Peter Webb, Founder of Firm Performance, brings his 25+ years of legal industry experience to the LAWsome podcast to help address inefficiencies in your law firm. On setting up your marketing team for success, he says, “Pouring gas into a broken machine isn't going to make it run better. You need a well-oiled machine with the fuel to succeed.” Go from chaos to control with Peter's tips on how to diagnose the inefficiencies that are holding your team back and hear his actionable advice on how to improve. You can connect with him on LinkedIn here - https://www.linkedin.com/in/petercwebb/ and on his website here - https://firmperformance.com/ TLDR: In this episode, you will learn about how Marketing alone won't magically solve all law firm problems; underlying inefficiencies must be addressed. Successful marketing teams require a well-functioning internal structure, not just increased investment. Visionary leadership involves caring for team members and understanding their goals.
Send us a textThe CPG Guys are joined in their 500th episode by Tanner Elton, Vice President of US Advertising Sales at Amazon.Follow Tanner on LinkedIn at: https://www.linkedin.com/in/tannerelton/Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/Follow Amazon Ads online at: https://advertising.amazon.com/Tanner answers these questions:Reflecting on your career journey at Amazon, what experiences have been most pivotal in shaping your leadership style?What role does innovation play in your leadership, and how do you foster a culture that encourages innovative thinking within your teams?What trends are you observing in consumer behavior that are influencing advertising strategies?How do you envision the future of advertising sales evolving over the next few years, particularly with the rise of streaming services and ecommerce integration?How has Amazon's relationship with major brands evolved?What feedback mechanisms are in place to ensure that advertiser needs and concerns are addressed effectively?What are the biggest challenges facing the advertising industry today, and how is Amazon Ads positioned to address them?From your perspective, what is the reason for advertisers to believe that Amazon is the best place for them to build their brands?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
“You can't be all things to all people, and a brand can't be all things to all people. A brand can be as big as it gets with tons of money supporting it. But, there has to be a point of difference to stand out to consumers.” —Carmine Montalto Most beauty founders drown in a saturated market, chasing viral trends while struggling to build brands that resonate. They sacrifice authenticity for algorithms, forgetting that true loyalty starts with a razor-sharp point of view—not pink packaging or empty promises. Carmine Montalto is a NYC-based brand strategist with 25 years of beauty industry mastery, from Barneys' cosmetics floors to judging global innovation awards. He's named hundreds of products and built category-disrupting brands by marrying scientific rigor with soulful storytelling. Tune in as Justine and Carmine dissect sunscreen myths, expose hyaluronic acid's "plumping" deception, and reveal why SPF 30 outperforms SPF 50—then discover how to carve your niche in a market screaming for authenticity. Meet Carmine: Carmine Montalto is a NYC-based copywriter, brand advisor, blogger and podcaster with 25 years doing what he loves to do - write. With extensive expertise in beauty across every category – skincare, hair care, body care, fragrance, makeup, men's, and oral care – Carmine has helped build multiple consumer brands from the ground up. He's named 100s of products, crafted packaging copy, written brand & product concepts, and created compelling digital campaigns. Carmine uses his Skincarma blog and companion podcast to demystify perceptions about skincare. He leverages his extensive knowledge, experience and wit to deliver education on skincare products and ingredients, breaking down how to use them effectively to optimize your skin health. For the past three years, Carmine has been a judge in the annual Beauty Matter NEXT awards in the product innovation category. Website Instagram YouTube TikTok Pinterest Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Episode Highlights: 00:55 From Clearasil To Cosmetics: Carmine's Accidental Beauty Career 08:07 Sunscreen Showdown: Mineral Vs. Chemical Filters Demystified 10:25 Why Loving Your Sunscreen Matters More Than Its Spf 22:44 Brand-Building 101: Brand Focus 24:27 Top Innovations: Peptides, Exosomes & The Rise Of "Skin Health" 27:42 Spf 30 Vs. SPF 50 29:06 Beauty Fads That Flopped (And Ones That Deserve A Comeback) 31:21 The Hyaluronic Acid Myth: Why "Plumping" Isn't Hydrating
You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to standing TF out and skyrocketing to success in your industry. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.You've heard that there are plenty of fish in the sea, right? But what if instead of competing with everyone else in your industry, you could build your own island where you are THAT Unicorn? It all starts with a little something called perpendicular positioning. Let's get you out of the bloody waters of competition and into the crystal clear waters of a money-making industry leader. Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…Then, get your hooves on the five-algorithm hacking pieces of content to turn that perpendicular positioning into client-attracting goodness
In this episode Brian and Alex dive into the future of commerce by looking at Labubu and Popmart's insane live shopping success. They also discuss the rise of streamers, AI-generated ads, and how the Tik Tok algorithm pushes live videos. Throughout the episode, you'll discover what this means for collectibles, outreach, and brand building. Plus, Brian shares his AI playbook for scalable AI UGC.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1
LISTEN TO THIS EPISODE IF YOU'RE HEARING LOTS ABOUT AI & ARE WONDERING HOW IT'LL IMPACT YOU & YOUR BUSINESSIf you're feeling overwhelmed by all the AI talk lately, this episode is for you. Whether you're curious, cautious, or skeptical, I'm giving you a simple and honest breakdown of what AI could mean for product-based business owners right now and how to stay ahead without losing your human touch.We cover:The current reality of AI and what's already changingWhere AI thrives—and where it falls shortWhy creativity, innovation, and community still matter more than everHow to use AI to become more efficient (without feeling robotic)What you should not outsource to AI if you want to build a memorable brandAI isn't a replacement for connection. In fact, the brands that feel the most human will stand out even more. Let's talk about how to lead with that in mind.TOPICS WE DISCUSS: AI in Small Business, Productivity Tools, Brand Building with AI, Future of Marketing, Community-Driven BrandsJOIN THE SBG FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAMS & SERVICES// CLICK HEREAPPLY TO WORK WITH ME //CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige
In this episode of Campaign Chemistry, Luz Corona sits down with Christi Geary, GM and head of marketing agency at Advantage Solutions (AUC + Amp), to explore how brands can bridge the perceived divide between technology and humanity in brand building. They unpack why AI alone can't win hearts, how behavioral science and emotional insight reshape conversion strategies and why the future belongs to brands that blur the line between connection and commerce. Geary shares how unified operating models are helping brands build meaningful, measurable relationships in a tech-fueled world. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lorraine K. Lee. A LinkedIn Top Voice and author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. Hosted by Rushion McDonald, the conversation dives deep into the power of presence, personal branding, and workplace advancement in a digital-first world. Lorraine shares tactical strategies and career-transforming insights from her own corporate journey and bestselling book.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lorraine K. Lee. A LinkedIn Top Voice and author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. Hosted by Rushion McDonald, the conversation dives deep into the power of presence, personal branding, and workplace advancement in a digital-first world. Lorraine shares tactical strategies and career-transforming insights from her own corporate journey and bestselling book.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lorraine K. Lee. A LinkedIn Top Voice and author of Unforgettable Presence: Get Seen, Gain Influence, and Catapult Your Career. Hosted by Rushion McDonald, the conversation dives deep into the power of presence, personal branding, and workplace advancement in a digital-first world. Lorraine shares tactical strategies and career-transforming insights from her own corporate journey and bestselling book.
You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to building a brand that breaks the mold. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.You want to build a brand that people know, like, and trust, but if you really want to stand out... it's time to let go of the pink, white, and taupe BS and create a brand that makes your Unicorns feel a MF feeling. Ready to ditch the basic bitchery? Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…Then, get your hooves on the five-algorithm hacking pieces of content to turn your brand story into client-attracting goodness
On today's episode, Eitan Koter sits down with Dave Behar, founder and CEO of ION.Dave has spent years building brands, launching companies, and helping others grow. He was part of the original Hotmail team, helped take it to millions of users, and worked with big names like Adidas, Powerbar, and the Pac-12. Now at ION, he's helping companies get their content out through hyper-local and digital distribution.In this conversation, Dave explains why having a strong brand is still at the core of growth, even with all the new tech tools. It's not just about getting attention but about building trust and giving customers a reason to stick around.They talk about how short-form content can turn quick attention into real action, why it's smart to give your customers choices instead of just one offer, and how founders should build room to adjust as they go.Dave also shares stories from the early Hotmail days, how sports partnerships helped grow their user base, and why having fun in business matters more than people think.If you're a founder, marketer, or anyone building something right now, this one's for you. You'll walk away with simple ideas you can actually apply.Let's get into it.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn | Vimmi LinkedIn | YouTube Guest: Dave Behar, Founder, CEO & Chief Executive Athlete at ION NetworkDave Behar's LinkedIn | ION NetworkWatch the full Youtube video here:https://youtu.be/BnbQucQI2_sTakeaways:Collaboration is key to achieving business success.The concept of 'chief executive athletes' emphasizes a winning mindset.Digital tools are leveling the marketing playing field.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Travis T. Wade. CEO of The Guardian, a private security corporation. The discussion focused on hiring the right people, leadership strategies, and the importance of HR in business success.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Travis T. Wade. CEO of The Guardian, a private security corporation. The discussion focused on hiring the right people, leadership strategies, and the importance of HR in business success.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Kika Wise. A former professional dancer turned entrepreneur, franchisor, and wellness educator. She is the Founder and CEO of Kika Stretch Studios, a franchise specializing in assisted stretching for wellness and longevity.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Karla Trotman. President and CEO of Electro Soft Incorporated, an electronics manufacturing and engineering firm. The discussion focused on breaking barriers for women and minority business owners in manufacturing and closing the racial wealth gap.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Rebecca Homkes. She is a high-growth strategy specialist, bestselling author, and executive advisor. The discussion focused on navigating uncertainty in business and her Survive, Reset, Thrive framework.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Rebecca Homkes. She is a high-growth strategy specialist, bestselling author, and executive advisor. The discussion focused on navigating uncertainty in business and her Survive, Reset, Thrive framework.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Karla Trotman. President and CEO of Electro Soft Incorporated, an electronics manufacturing and engineering firm. The discussion focused on breaking barriers for women and minority business owners in manufacturing and closing the racial wealth gap.
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