Podcasts about Brand Building

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Best podcasts about Brand Building

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Latest podcast episodes about Brand Building

Strawberry Letter
Brand Building: Shared her journey of starting with just $500 and growing into a national franchise.

Strawberry Letter

Play Episode Listen Later Jun 1, 2025 22:33 Transcription Available


Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Kika Wise. A former professional dancer turned entrepreneur, franchisor, and wellness educator. She is the Founder and CEO of Kika Stretch Studios, a franchise specializing in assisted stretching for wellness and longevity.

The Steve Harvey Morning Show
Brand Building: How to avoid business paralysis and make strategic decisions during uncertain times.

The Steve Harvey Morning Show

Play Episode Listen Later May 31, 2025 25:02 Transcription Available


Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Rebecca Homkes. She is a high-growth strategy specialist, bestselling author, and executive advisor. The discussion focused on navigating uncertainty in business and her Survive, Reset, Thrive framework.

The Steve Harvey Morning Show
Brand Building: Discusses why Minority entrepreneurs should buy existing businesses rather than starting from scratch.

The Steve Harvey Morning Show

Play Episode Listen Later May 31, 2025 26:01 Transcription Available


Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Karla Trotman. President and CEO of Electro Soft Incorporated, an electronics manufacturing and engineering firm. The discussion focused on breaking barriers for women and minority business owners in manufacturing and closing the racial wealth gap.

Strawberry Letter
Brand Building: How to avoid business paralysis and make strategic decisions during uncertain times.

Strawberry Letter

Play Episode Listen Later May 31, 2025 25:02 Transcription Available


Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Rebecca Homkes. She is a high-growth strategy specialist, bestselling author, and executive advisor. The discussion focused on navigating uncertainty in business and her Survive, Reset, Thrive framework.

Strawberry Letter
Brand Building: Discusses why Minority entrepreneurs should buy existing businesses rather than starting from scratch.

Strawberry Letter

Play Episode Listen Later May 31, 2025 26:01 Transcription Available


Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Karla Trotman. President and CEO of Electro Soft Incorporated, an electronics manufacturing and engineering firm. The discussion focused on breaking barriers for women and minority business owners in manufacturing and closing the racial wealth gap.

DTC POD: A Podcast for eCommerce and DTC Brands
#357 - Product First, Creator Second: How 1Up Candy Hit $10M in 10 Months feat. VOID CEO Chris Koch

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later May 29, 2025 43:45


Chris Koch is the founder and CEO of VO/D, a venture studio that partners with massive talent celebrities to build enduring CPG brands across DTC, e-commerce, and retail. With a background in sports, investment banking, and talent management, Chris brings deep experience in identifying consumer needs, pairing them with the right creators, and executing product-first brand launches.In this episode of DTC Pod, Chris walks through Void's venture model, emphasizing the importance of strong products over mere celebrity endorsement. He shares the inside story of 1Up Candy's rapid national retail rollout and outlines key frameworks for structuring talent partnerships, screening for true product-market fit, and ensuring long-term profitability in the saturated creator-led brand space.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. VO/D's Venture Studio Model  2. Partnering with Celebrities and Creators  3. Product-First Versus Talent-First Approach  4. Identifying Consumer Problems 5. Selecting The Right Talent  6. Talent as a Marketing Utility  7. Challenges in Sourcing and Engaging Talent  8. Social Following vs Purchase Influence  9. Structuring Talent Partnerships  10. Brand Launch Funding and Operations  11. 1Up Candy Launch Story  12. Retail Distribution Partnerships  13. Inventory Financing and Cash Flow  14. Creator-Led Marketing Strategies  15. Legal and Contractual Safeguards  16. Tips for Talent-Led Brands  17. VO/D's Future Direction Timestamps00:00 Chris's background & intro to VO/D03:35 Why Void is product-first, not just talent-powered05:04 An inside look at VO/D's venture studio model06:55 Talent as a utility & making brands that stand alone10:31 Challenges matching creators to authentic product opportunities11:28 Assessing conversion, reach, and fit in creator partners13:40 How 1Up Candy with FaZe Rug came together17:31 Disrupting candy with innovation and viral challenges20:33 Breaking into 4,000 Walmart stores & key retail strategy23:30 Operational realities of scaling fast (financing, supply chain, DTC vs. retail)29:18 How to structure talent deals: equity, vesting, and incentives35:17 Red flags and protective provisions in creator agreements40:08 What's next for VO/D: new categories, creator partners, and acquisition opportunitiesShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokChris Koch - Founder of VO/DBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

EventUp
98. Navigating Brand Building: From Global Icons to Craft Spirits with Anuj Chhabra at Pernod Ricard

EventUp

Play Episode Listen Later May 28, 2025 24:44


Anuj Chhabra, Portfolio Lead at Pernod Ricard, joins Amanda Ma, CEO & Founder at Innovate Marketing Group for a powerful conversation on brand evolution. Expect insights on experiential marketing, human-centered leadership, and how staying curious can future-proof your career. Listen now!About the guest:Anuj is a classically-trained brand marketer currently managing Pernod Ricard's industry-leading mezcal portfolio of Del Maguey and Ojo de Tigre. Prior to this role, Anuj served on the brand marketing teams of iconic billion dollar spirits brands including Johnnie Walker, Absolut Vodka and Malibu Rum. Anuj started his career at Procter & Gamble on Old Spice & Gillette.  He strives to be an empowering and inclusive people leader/champion, learning from and elevating those around him. He enjoys bringing others together through products and experiences as he's done leading Absolut's Coachella activation and launches like Malibu Peach.Follow Anuj on ⁠LinkedIn⁠!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click ⁠here⁠⁠⁠.Follow us!Find us on ⁠⁠⁠LinkedIn, ⁠⁠⁠⁠⁠⁠EventUp Podcast LinkedIn⁠⁠⁠ , and ⁠⁠⁠Instagram⁠

The Digital Marketing Mentor
088: The Best of SEO (Part 2): Brand Building, AI, and the Future of Search

The Digital Marketing Mentor

Play Episode Listen Later May 28, 2025 59:12 Transcription Available


Send us a textIn this second part of the "Best of SEO" series, industry leaders share their insights on creating compelling content that boosts organic traffic and supports strong SEO strategies. The episode explores the evolving relationship between AI and content integrity, the benefits of WordPress as an enterprise platform, and the critical role of brand building in search visibility. Additionally, our lineup of guests discuss how social proof, thought leadership, and offline branding can drive digital success, while offering practical tips for staying ahead in a rapidly changing SEO landscape. Tune in to discover how to maximize your visibility through curated content and how to adapt to the future of digital marketing.Episode Highlights:Industry leaders share personal stories about how mentorship and authentic self-expression have shaped their SEO careers and industry influence.  The episode explores the evolving importance of brand in SEO, emphasizing its role in building trust, authority, and long-term visibility, especially through social media and content marketing.  Experts discuss how AI is transforming content creation and SEO, making processes more efficient and future-proof, despite ongoing industry turbulence.  Practical insights are shared on how small businesses can leverage branding and offline momentum to compete with larger companies in search rankings.  The conversation highlights the necessity of continuous learning, networking, and adapting strategies—such as embracing AI tools and focusing on quality content—to succeed in SEO landscape. Episode Links:

One More Question
Jay Wilkinson | How will purpose make your business exceptional?

One More Question

Play Episode Listen Later May 28, 2025 48:36


In Episode #86, Ross is joined by Jay Wilkinson, Founder of Do More Good® Movement.Jay Wilkinson is a seasoned entrepreneur, speaker, and the founder of the Do More Good® Movement, a nonprofit dedicated to transforming capitalism by helping business leaders use their companies as a force for good. With over 30 years of experience leading purpose-driven organisations, Jay brings a rare blend of heart, vision, and real-world insight to conversations about conscious leadership, impact, and legacy. His mission? To help leaders lead from the inside out - Fueling companies that value people, purpose, and possibility.Ross and Jay discuss building a movement or a community, the future of investment and participation in companies and brands, and how purpose can really make people care.Find show notes and episode highlights at https://nwrk.co/omq-jay. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

Best of The Steve Harvey Morning Show
Brand Building: She emphasizes authenticity, storytelling in marketing and overcoming setbacks and how to scale a business

Best of The Steve Harvey Morning Show

Play Episode Listen Later May 27, 2025 31:15 Transcription Available


Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding.

The Ripple Effect Podcast with Steve Harper
Inspiring Workplace #WOMENpowerment | The Ripple Effect Podcast

The Ripple Effect Podcast with Steve Harper

Play Episode Listen Later May 27, 2025 62:06 Transcription Available


From the moment our conversation began, I knew this episode would be something special. Meghan Potter brings the kind of energy that lights a fire in your soul. If you've ever felt called to do more, lead with purpose, or rise to your potential but weren't sure how to take that first step, this is the wake-up call you've been waiting for. Meghan Potter is a leadership development coach and founder of Lead Like a Lady Coaching, where she helps new and aspiring managers build the skills and confidence to lead thriving teams. With over a decade of experience in the tourism industry and a background in middle management, Meghan specializes in teaching foundational leadership skills like giving and receiving feedback, navigating difficult conversations, and supporting employee growth. She's passionate about making leadership less overwhelming and more human, offering practical, bite-sized tools through her social platforms, digital templates, and eBooks. Her mission? To empower more women to step into leadership and enjoy the work they do. In this episode of The Ripple Effect Podcast, we conversed about what it really means to be a woman in leadership today: the challenges, the pressure, and yes, the superpower of staying calm when things get chaotic. We also discussed career growth, leading with empathy, and why you don't need a title to lead. This conversation is about more than just professional development. It's about building momentum, creating positive Ripples in your community, and leading from the heart. Meghan proves that empowering women is more than a mission. It's a movement. If you're here for leadership coaching tips, inspiration for your career, or just need a reminder that you can absolutely do hard things with grace, go ahead and hit play. You're going to fall in love with Meghan's energy! Oh, and don't forget to follow for more powerful content on women in leadership, personal growth, and the Ripple Effect of being unapologetically you.   You can also watch Meghan's video interview here: https://youtu.be/HTpJWw7W9Aw   Ripple with Meghan Potter Instagram: @leadlikealady_ Join Meghan's newsletter list by checking out the link in her IG bio.   Ripple with Steve Harper Instagram: http://instagram.com/rippleon Facebook: https://www.facebook.com/rippleon X: https://twitter.com/rippleon Website: http://www.ripplecentral.com  Stay in the loop by being a part of the Ripple mail list: https://ripplecentral.com/subscribe  Join our ever-growing community of Ripplers in The Pond: https://ripplecentral.com/pond    #womeninleadership #leadershipcoaching #leadlikealady #calmisasuperpower #empoweredwomenempower #firsttimemanager #careergrowth #emotionalintelligence

Getting to Aha! with Darshan Mehta
Neil Twa on Cracking the Code to $100M Amazon FBA Success

Getting to Aha! with Darshan Mehta

Play Episode Listen Later May 23, 2025 39:53


In this episode of Getting to Aha!, host Darshan Mehta interviews e-commerce expert Neil Twa, CEO of Voltage Holdings. Neil shares his journey from corporate life at IBM to building Amazon FBA brands, generating over $100 million in sales. He discusses the power of product innovation over invention, how to find high-margin opportunities, and why premium pricing is essential for long-term success. Listeners will gain actionable insights into building scalable e-commerce brands and navigating Amazon's competitive marketplace.

The Voice of Retail
Jenn Harper, Retail Council Canada's 2025 Independent Independent Retail Ambassador of the Year on Taking Cheekbone Beauty from Startup Dream to Indigenous Beauty Revolution

The Voice of Retail

Play Episode Listen Later May 23, 2025 28:21


In this episode, Jenn Harper, founder and CEO of Cheekbone Beauty Cosmetics and 2025 recipient of Retail Council Canada's Independent Retail Ambassador of the Year award, joins me on the mic. Our inspiring conversation explores Jenn's remarkable journey from food industry sales to building a nationally recognized Indigenous beauty brand now available in Sephora, Canada, and JCPenney.Jenn's entrepreneurial story begins with a vivid dream in January 2015 featuring Indigenous girls covered in lip gloss, just months after she got sober from battling alcoholism. Her discovery of generational trauma stemming from her grandparents' residential school experience became the driving force behind creating a brand that could break cycles and build something meaningful for Indigenous communities.The conversation reveals how personal tragedy - losing her brother BJ to suicide just before launching - nearly ended the venture but ultimately became the motivation to persevere through countless challenges. Jenn candidly discusses the mental resilience required for entrepreneurship, comparing the journey to Nike founder Phil Knight's struggles detailed in "Shoe Dog."Cheekbone Beauty has carved out a unique position in the competitive cosmetics market by pioneering what Jenn calls "indigenous beauty" - products that are clean and safe for humans and genuinely sustainable for the planet. The brand eliminates harmful ingredients like dimethicone and isodiacaine that negatively impact aquatic ecosystems, directly connecting to Indigenous land stewardship values.Jenn shares crucial insights about customer loyalty and product-market fit, revealing their impressive 55-65% customer return rate compared to the industry average of 30%. Their hero product, the UniFi complexion pencils, has revolutionized how customers think about the foundation by promoting natural skin visibility while providing beneficial skincare properties.The discussion covers modern marketing realities for independent brands, with Jenn emphasizing that authentic user-generated content from real customers far outperforms expensive influencer campaigns. She details costly lessons learned from failed marketing initiatives in 2024, confirming that scrappy, organic marketing remains most effective for small brands.Jenn positions artificial intelligence as essential for competitive survival while acknowledging environmental concerns that sustainable businesses must consider in their impact reporting. She views AI as potentially levelling the playing field initially, though she expects larger corporations to capitalize on these tools quickly.The episode provides valuable advice for fellow entrepreneurs, with Jenn emphasizing speed and leveraging available tools while learning from mistakes quickly. Jenn's target demographic of 35-55-year-old women challenges assumptions about indigenous beauty brands, with Fair Shades being their top sellers.This conversation offers inspiration and practical insights for independent retailers, beauty entrepreneurs, and anyone interested in building purpose-driven businesses that create positive community impact while achieving commercial success. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

The Angel Next Door
Breaking Barriers in VC: Kate McAndrew Talks Pre Seed, Diversity, and AI's Future

The Angel Next Door

Play Episode Listen Later May 22, 2025 27:23


What happens when the people deciding which startups get funded rethink the rules of who belongs at the table? In this episode, host Marcia welcomes Kate McAndrew, co-founder of the Baukunst fund, who shares her journey from arts student to leading pre-seed venture capitalist with a fresh perspective on building companies.Kate discusses how she's redefining the early stage investment process—focusing on community, creativity, and making capital accessible for underrepresented founders. She also weighs in on the practical realities of AI, groundbreaking fund models, and the powerful role of networks in startup success.If you're curious about how the next generation of startups are being launched, and who's working to open up the investing world for new voices, this conversation is essential listening. To get the latest from Kate McAndrew, you can follow her below!https://www.linkedin.com/in/kateprestonmcandrew/ https://baukunst.co/ Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

The Marketing Architects
When It's Time to Invest in "Brand"

The Marketing Architects

Play Episode Listen Later May 20, 2025 33:45


Think of brand as a turbocharger for your paid ads. It warms people up before they meet your call to action or come into market. But when is the right time to start investing in brand building over pure performance marketing, especially as a digital-first company?This week, Elena, Angela, and Rob explore when performance marketing reaches diminishing returns and why it's so difficult for marketers to shift budget toward brand. Plus, they share real client examples of how brand investment transformed businesses, including Old Spice's reinvention that increased sales 125% in just three months, and outline metrics beyond traditional brand studies that prove brand's impact on your business.Topics covered: [01:00] Research on brand equity's impact on ecommerce[03:30] Signs your performance marketing is reaching diminishing returns[09:00] How brand acts as a turbocharger for paid advertising[15:00] Client success stories from brand investment[20:00] Old Spice's brand reinvention that increased sales 125%[28:00] Better ways to measure brand impact beyond brand studies  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  Mokha, Anupreet. (2021). Brand Equity, Brand Satisfaction, and Brand Loyalty: A Study of Select E-Commerce Industry. International Journal of Online Marketing. 11. 34-50. 10.4018/IJOM.2021070103.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Growth Masterminds Podcast
Driving results with CTV advertising: new research

Growth Masterminds Podcast

Play Episode Listen Later May 20, 2025 25:48


Does smart contextual data in CTV produce insane results? Host John Koetsier chats with Upwave's Chris Kelly about new research on CTV targeting and measurement that is showing some massive boost when you target ads to actual video content.Chris explains the effectiveness of contextual targeting in increasing awareness, ad recall, and favorability, citing impressive case studies such as Carl's Jr.'s success. We also talk about the challenges and strategies of connecting performance branding with performance marketing, offering insights into measuring the real impact of brand advertising on future sales and customer lifetime value. If you're a growth marketer looking to optimize your CTV ad campaigns, this episode is packed with valuable insights and practical advice.00:00 Welcome to Growth Masterminds01:07 Understanding Contextual Targeting in CTV03:51 Measuring Brand Outcomes with Contextual Targeting09:04 Performance Branding vs. Performance Marketing12:47 The Importance of Brand Building for Businesses16:43 Connecting Brand Metrics to Sales21:58 The Role of Advertising in Consumer Behavior25:09 Conclusion and Final Thoughts

Decoding the Gurus
Supplementary Material 28: The Ultimate Geometric Unifying Cognitive-Theoretic Iceberg

Decoding the Gurus

Play Episode Listen Later May 16, 2025 37:41


We exercise our ethnographic muscles as we revel in the esoteric dynamics of Australian Pool Culture, the mysteries of Eric Weinstein's theories as revealed by Curt Jaimungal, and the contradictions of MAGA cultists.Supplementary Material 2800:00 Matt's Ethnography of Australian Swimming Culture06:19 Pool Etiquette and Social Dynamics08:46 Mutual Humiliation and Blackmail08:51 Reciprocal Humiliation12:01 Patreon Question of the Week13:37 Curt Jaimungal explores Geometric Unity19:12 The Weinsteinian Iceberg26:38 Eric's Response to Curt28:40 A potential doomsday device?29:55 The wisdom of genuine seekers35:00 The Pseudo Profundity Mask38:19 Pandering to anti-'mainstream' science audiences40:37 Earnest Fans43:54 Passive consumption at YouTube University46:21 Independent Learning and  the Pitfalls of Self-Taught Knowledge49:53 The Illusion of Easy Learning56:00 Credentials vs. Actual Knowledge59:46 Media Criticism & the Fifth Column01:02:47 Priorities in the Media Business01:04:29 Why is strong criticism so taboo?01:08:25 Brand Building in the Alternative Media01:12:02 Batya joins the Fifth Column01:16:37 Debating Tariffs01:22:46 A rare instance of REAL disagreement in alternative media!01:25:58 Sensitive MAGA Cultist Sycophancy01:32:10 The Working Class don't want iPhones01:41:06 OutroThe full episode is available for Patreon subscribers (1hr 43 mins).Join us at: https://www.patreon.com/DecodingTheGurusSources- The Fifth Column #502 - The Second Battle of Batya (w/ Batya Ungar-Sargon)- The Fifth Column #503 - Mea Minima Culpa- The Fifth Column Members Only #258 - We Don't Talk About Fight Club (Mostly)- Curt Jaimungal - Eric Weinstein's Theory of Everything "Geometric Unity" Explained- Curt Jaimungal - Chris Langan: The Most In-Depth Interview with the World's Smartest Man- Eric's Twitter response to Curt- Josh Rogin's (mild) criticism of Bill Maher

Rad Season Podcast - Action Sports and Adventure Show
Group Y Live: Amy Stanton Founder of Stanton & Company on Female Empowerment, PR & Workplace Culture

Rad Season Podcast - Action Sports and Adventure Show

Play Episode Listen Later May 16, 2025 44:14


Amy Stanton is the Founder & CEO of Stanton & CompanyAmy Stanton shares her remarkable journey from engineering to marketing, detailing her experiences in advertising, the Olympic bid for New York, and her passion for building a business focused on women's sports. She discusses the challenges of running a business, the cultural shifts in the workplace, and the importance of authenticity and representation in sports. Amy emphasizes the need for positive female role models and the evolution of workplace culture, highlighting her commitment to creating a supportive environment for her team and clients.Topics Covered: Amy's journey from engineering to marketingThe  New York Olympic bid experienceWorking  with Martha StewartEmpowering female athletes and building a business in women's sportsThe importance of brand building and representation in sportsChallenges of running a business and fostering open communicationYou can follow what Amy Stanton is up to on LinkedInConnect with Amy:Website: stanton-company.comEmail: info@stanton-company.comSocial Media: @StantonCompanyLike what you hear?  Please consider subscribing on Apple Podcasts or Spotify and leave a short review. It takes less than 60 seconds, and it really makes a difference.The Group Y Live Podcast come out across all podcast players with a new episode every two weeks on Thursday. Past guests on The Rad Season Show include Courtney Carter, Stacy Peralta, Monica Medellin, Wim Hof, Mike Cessario, Circe Wallace, Selema Masekela Gerry Lopez and more.Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Makers Mindset
Susan Yara of Naturium on Marketing, Retail Strategy & Selling to e.l.f. Beauty for $355M

Makers Mindset

Play Episode Listen Later May 15, 2025 59:08


Susan Yara's journey to redefining skincare didn't start in a lab—it started in front of a camera. From reporting news in the Bronx to becoming a trusted beauty voice on YouTube, Susan built a community before she ever built a brand. With her platform Mixed Makeup, she offered something rare: expert-backed, educational content for women who were underserved by the beauty industry's hype-driven approach.But Susan wasn't just creating content. In 2019, she co-founded Naturium Skincare. Just four years later, she made headlines when she sold her company to e.l.f. Beauty for $355 million—and became one of the first content creators to successfully scale and exit a skincare brand.In this episode, Nancy and Susan go deep on the realities of building a digital-first beauty brand: funding operations before revenue, pivoting from an influencer to a founder mindset, and how it's so important to build authentic relationships with your community and retail partners. Susan shares the failures that shaped her, the influencer marketing tactics that actually work, and how she's balancing life as a founder, mom, and now solo parent.This is a story of vision, resilience, and reinvention. It's proof that you don't need to start with a perfect plan—you just need to start with purpose.Timestamps:[00:00] Introduction[03:12] Joining Forbes and building their first video network[04:55] Learning the power of early digital media[06:03] Getting into beauty and lifestyle content[07:24] Launching Mixed Makeup to serve older audiences[08:30] Early challenges funding high-quality content[09:45] Lessons from Susan's failed first business[11:15] Trying to bootstrap her own skincare brand[12:20] How COVID shut down her original plan[14:42] Joining Naturium and shaping brand direction[15:55] Why Susan moved away from “clean” marketing[17:02] Creating formulas that simplify skincare routines[18:08] Transitioning from influencer to business operator[19:20] Why pricing strategy matters for repeat customers[20:22] The shift in influencer strategy that changed everything[21:30] How nano influencers built authentic community[22:40] Using whitelisting to amplify UGC as ads[23:50] What brands get wrong about influencer selection[25:02] The power of founder-creator relationships[26:05] Getting into Target and making it work[27:15] Building a bold pitch retailers can't ignore[28:30] Launching Naturium body washes with intention[29:45] Hiring a CMO who can become your future CEO[30:58] The expanded role of modern CMOs[32:00] What to look for when hiring key leaders[33:12] Why Susan sold Naturium to e.l.f. Beauty[34:25] Balancing work and motherhood during scale[35:40] How moving to Miami created work-life structure[36:45] Advice for founders scaling fast or slow[38:00] The real reason behind building a brandResources Mentioned:Naturium | Websitee.l.f Beauty | WebsiteMixed Makeup | YouTube ChannelFollow Susan on Instagram and X, and check out her YouTube Channel.Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindset

The WARC Podcast
Entertainment as a brand-building strategy

The WARC Podcast

Play Episode Listen Later May 15, 2025 45:44


Entertainment-driven brands like Duolingo are thinking about brand building differently. Dan Salkey, Co-Founder & Strategy Partner at Small World and Michaela Kron-Hags, Global Marketing Campaign Director at Duolingo join WARC's Catherine Driscoll to discuss disruptive ways to build a brand.

Park Street Insider Podcast
818 Tequila's 3 Pillars of Brand Building— Expert Talks

Park Street Insider Podcast

Play Episode Listen Later May 14, 2025 11:32


Send us a textHow did 818 Tequila rise above being "just another celebrity spirit brand'? Beyond Kendall Jenner's star power, the brand's success stems from deep industry expertise. In this episode, David Yan Gonzalez, Director of Tequila Operations at 818, shares his proven framework for building premium spirits brands. Drawing from decades of experience crafting successful tequila brands, Gonzalez unveils his three-pillar approach to authentic brand building. Find out his critical tangible elements required before launching—from liquid development to market positioning—plus the overlooked intangible factors that separate million-dollar spirits brands from failures.Featured Guests:David Yan Gonzalez, Director, Tequila Operations, 818 Tequila / Calabasas Beverage CompanyMentioned in the Episode:818 TequilaWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram

The Game Changing Attorney Podcast with Michael Mogill
362. The Secret Weapons for Outpacing Your Competition

The Game Changing Attorney Podcast with Michael Mogill

Play Episode Listen Later May 13, 2025 53:25


As we celebrate five years of The Game Changing Attorney Podcast, this Business Titans edition honors the visionary leaders who've built powerhouse brands, navigated high-stakes decisions, and proven that excellence, adaptability, and bold thinking aren't just values — they're strategies. In this episode, we spotlight the builders: entrepreneurs and executives who scaled with purpose, led through adversity, and never settled for average. From world-class customer service and employee empowerment to the raw realities of risk, reinvention, and rapid growth, their insights are a masterclass in what it takes to lead at the highest level. This episode features: Horst Schulze: On why excellence is a non-negotiable standard, and how empowering employees drives loyalty and brand equity. Marcus Lemonis: On the power of owning your mistakes, building on people-process-product, and leading with transparency. Alex Hormozi: On why pain is a more powerful motivator than passion — and how humility and long-term thinking shape real success. Joey Coleman: On transforming employees into advocates by designing every phase of their journey with intention and care. Kara Goldin: On recovering from failure, staying scrappy, and building a brand by staying relentlessly curious and open to reinvention. If you're building a business that aims to stand the test of time, this episode is packed with hard-earned wisdom, leadership strategy, and the relentless mindset it takes to succeed. ---- Show Notes: 00:00 – Introduction: Celebrating 5 Years with Visionary Business Titans 02:17 – Horst Schulze: Why Excellence Is a Decision (Not a Perk) 05:50 – The $2,000 Rule: Empowering Employees to Create Loyalty 11:08 – Marcus Lemonis: The 3 P's of Business (People, Process, Product) 17:30 – Why Accountability & Mistake Ownership Drive Sustainable Growth 23:31 – Alex Hormozi: Using Pain as Fuel & Reframing Entrepreneurial Mindset 31:47 – Time as a Founder's Most Valuable Asset 40:01 – Joey Coleman: Creating Remarkable Employee Experiences 48:46 – Kara Goldin: Navigating Setbacks, Brand Building & Thinking Differently ---- Links & Resources: Horst Schulze Marcus Lemonis Alex Hormozi $100M Offers: How To Make Offers So Good People Feel Stupid Saying No $100M Leads: How to Get Strangers To Want To Buy Your Stuff Joey Coleman Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days Never Lose an Employee Again: The Simple Path to Remarkable Retention Kara Goldin Undaunted: Overcoming Doubts and Doubters ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies 356. Warning: These Industry Titans' Insights Might Change How You Run Your Firm 360.  The Hidden Formula for Unstoppable Motivation and Achievement

Inner Edison Podcast by Ed Parcaut
How Simon Phillips Built, Lost, and Rebuilt Million-Dollar E-Commerce Brands: Lessons From Failure

Inner Edison Podcast by Ed Parcaut

Play Episode Listen Later May 13, 2025 53:37


In this episode of the Inner Edison Podcast, host Ed Parcaut sits down with Simon Phillips, a New Zealand-based entrepreneur with a remarkable journey through the highs and lows of building e-commerce brands and agencies. Simon opens up about launching his first successful brand at 19, scaling it to seven figures, and then losing it all—only to bounce back with a new agency and, ultimately, a powerful accelerator program for e-commerce businesses. Through candid discussions, Simon shares hard-earned insights on what it really takes to build, lose, and rebuild both business and self-belief. The conversation covers the pitfalls of working with agencies, the shift to training internal teams, the power of niching down for business growth, and the crucial balance between personal development and professional success. You'll also hear their thoughts on leveraging AI, building community, and why focusing on your core customer is more important than ever. Whether you're an entrepreneur, marketer, or anyone seeking inspiration through adversity, Simon's story and Ed's wisdom will leave you with valuable takeaways on resilience, reinvention, and the importance of both inner and outer work in business. Learn more about Simon Phillips at E-commerce Accelerator. Tune in, get inspired, and discover why your greatest confidence often comes from your greatest defeats.  **Contact Ed Parcaut:** -

Wine Talks with Paul Kalemkiarian
Robert Foye Has Worked All Across This Globe. Amazing Trek And Landed With The Love Of Wine

Wine Talks with Paul Kalemkiarian

Play Episode Listen Later May 13, 2025 50:02 Transcription Available


On a podcast with Emilie Steckenborn of LVMH China, she insisted that I meet with Robert Foye to discuss a podcast appearance. She insisted. After 2 minutes on a call with Robert, I moved from chatting to scheduling. Despite conversations on the web about how the trade should be more innovative and rethink, Robert feels you need experience to move forward. How can you innovate without knowing the pitfalls of what came before?  With Robert Foye, it is about leadership and adaptability. Hear it here. Robert Foye doesn't just bridge the world between Coca-Cola and Cabernet—he's crossed it, mapped it, and poured a glass for the rest of us. If you think multinational beverage leadership and the romance of wine are oil and water, Foye's the proof that sometimes, opposites blend perfectly. In this illuminating episode of Wine Talks, listeners embark on a journey through the tumultuous cycles and fascinating nuances of the wine business, as told by a leader who's helmed both Accolade Wines and Treasury Wine Estates. You'll learn why wine endures as a cultural ambassador, even as trends and consumption habits shift; how the COVID-19 pandemic didn't just pause the industry but rewrote its rules (and reawakened dormant talents at both the kitchen table and the boardroom). Foye deftly uncorks the challenges of marketing wine in today's saturated landscape—offering a rare look at what works, and what falls flat, on the shelf and online. He'll walk you through what sets wine apart from other consumer packaged goods, exploring the rich stories and personal connections that make sharing a bottle an experience unlike any other. Whether he's recounting tales of adapting wine language for the next generation, weighing in on the role of private equity investments, or describing the unexpected kinship between a seasoned wine executive and the humble “second cheapest bottle,” Foye brings an insider's wit and worldliness to every anecdote. You'll come away not just with a deeper understanding of today's wine market, but with a renewed sense of why, through its ups and downs, wine persists—linking land, language, and laughter with each pour. This conversation will leave you thirsty, not just for your next glass, but for the stories behind every label. ✅ Ever wonder why wine is so much more than just a drink? ✅ Dive into the art, business, and soul behind every bottle with host Paul Kalemkiarian and guest Robert Foye. ✅ From global industry shakeups to the magic of sharing a special glass, this episode of Wine Talks uncorks what makes wine irresistible—and why its story is far from over. ✅ Whether you're a wine lover or business buff, you'll leave with a new appreciation (and craving for the next pour). Listen now and sip on some real insights!     #WineIndustry #WineBusiness #WineCulture #WinePodcast #WineInnovation #Winemaking #WineStorytelling #WineLeadership

The Ecomcrew Ecommerce Podcast
E599: Why Mike Left E-Commerce - Part 1

The Ecomcrew Ecommerce Podcast

Play Episode Listen Later May 12, 2025 31:22


If you've been listening to the podcast recently, you must have asked yourself, "where did Mike Jackness go?".  Today, he's on the podcast to talk about his journey from running multiple e-commerce brands to transitioning out of the industry.   Struggling with tariffs? Unsure about upcoming changes? Let's talk! With Portless, you only pay tariffs after your customers pay you – so your cash always moves faster than your costs. Schedule a risk assessment and leverage tariff deferment today. All new customers get $1,000 to reinvest in their business.   Timestamps 00:00 - The Journey of Mike Jackness 02:32 - Transitioning from E-commerce to New Ventures 04:03 - The Impact of Amazon and Tariffs on E-commerce 12:01 - The Future of E-commerce and Emerging Opportunities   As always, if you have any questions or anything that you need help with, leave a comment down below if you're interested.  Don't forget to leave us a review on iTunes if you enjoy our content.   Thanks for listening! Until next time, happy selling!

ON Uganda Podcast.
Communication strategies for brand building - Joseph Kakooza

ON Uganda Podcast.

Play Episode Listen Later May 10, 2025 31:50


Kakooza Joseph, Communications and Brand Officer at CDO Digital Print discusses the crucial elements of brand management, digital marketing strategies, and the challenges of marketing in Uganda. Joseph shares his journey from studying journalism and mass communication to mastering various aspects of digital marketing and PR. The conversation touches on the importance of consistent, authentic, and engaging content across multiple platforms and the necessity of unique branding and quick responses to consumer engagement. Joseph also emphasizes the need for digital inclusion, affordable internet access, and support for local businesses to drive Uganda towards a booming middle-class economy by 2040.00:00 Introduction to Digital Inclusion01:04 Brand Management Insights03:30 Defining Brand Strategy05:59 Joseph's Journey into Marketing10:20 Digitalizing the Funeral Industry13:42 Starting a Digital Marketing Company24:06 Challenges and Opportunities in Ugandan Marketing28:05 Innovative Marketing Campaigns29:37 Final Thoughts and ConclusionFollow up with him on X and LinkedIn in his name!Share your feedback and inquiries at onugandapodcast@gmail.com or call/WhatsApp +25678537996. PODCAST DISCLAIMER. The views and opinions expressed in the episode are those of the individuals. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough to take out what works for you. As of 18.10.24

The Steve Harvey Morning Show
Brand Building: Successful Finance Coach gives tips after surviving Hurricane Katrina and Stock market crash.

The Steve Harvey Morning Show

Play Episode Listen Later May 8, 2025 31:25 Transcription Available


Mujahid Muhammad. He is an accomplished insurance professional and a seasoned real estate investor. His expertise in personal finance and real estate has been a significant aspect of his professional journey. During the early years of their marriage, Mujahid and Angele built a real estate portfolio worth over one million dollars. Unfortunately, this substantial asset was destroyed by Hurricane Katrina, a devastating blow that tested their resilience and determination. The aftermath of Hurricane Katrina presented significant challenges, including the need to pay off more than $250,000 in debt, which encompassed their home mortgage and a student loan exceeding $70,000. Through strategic financial planning and unwavering perseverance, Mujahid and Angele successfully rebuilt their financial condition. Mujahid's deep knowledge of real estate and personal finance played a crucial role in their recovery, highlighting his expertise as a subject-matter expert in these fields. Company Description * Wealth Coaching Stratosphere we provide expert financial coaching to help you take control of your money and build a strong foundation for your future. Whether you need to break free from debt, create a financial game plan, or develop better money habits, we are here to support your journey.Talking Points/Questions * 1. Our personal financial philosophy2. The financial Condition of middle-income America3. The biggest mistakes made in striving to improve our financial condition4. Benefits of financial coaching5. Why financial literacy is important?6. 3 ways our clients can work with us7. What is the Infinite Banking Concept? #STRAW #BEST #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

Strawberry Letter
Brand Building: Successful Finance Coach gives tips after surviving Hurricane Katrina and Stock market crash.

Strawberry Letter

Play Episode Listen Later May 8, 2025 31:25 Transcription Available


Mujahid Muhammad. He is an accomplished insurance professional and a seasoned real estate investor. His expertise in personal finance and real estate has been a significant aspect of his professional journey. During the early years of their marriage, Mujahid and Angele built a real estate portfolio worth over one million dollars. Unfortunately, this substantial asset was destroyed by Hurricane Katrina, a devastating blow that tested their resilience and determination. The aftermath of Hurricane Katrina presented significant challenges, including the need to pay off more than $250,000 in debt, which encompassed their home mortgage and a student loan exceeding $70,000. Through strategic financial planning and unwavering perseverance, Mujahid and Angele successfully rebuilt their financial condition. Mujahid's deep knowledge of real estate and personal finance played a crucial role in their recovery, highlighting his expertise as a subject-matter expert in these fields. Company Description * Wealth Coaching Stratosphere we provide expert financial coaching to help you take control of your money and build a strong foundation for your future. Whether you need to break free from debt, create a financial game plan, or develop better money habits, we are here to support your journey.Talking Points/Questions * 1. Our personal financial philosophy2. The financial Condition of middle-income America3. The biggest mistakes made in striving to improve our financial condition4. Benefits of financial coaching5. Why financial literacy is important?6. 3 ways our clients can work with us7. What is the Infinite Banking Concept? #STRAW #BEST #SHMSSee omnystudio.com/listener for privacy information.

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
What Founders Can Learn From Togethxr's Bet on an Underserved Market

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs

Play Episode Listen Later May 8, 2025 32:10


Togethxr is rewriting the playbook for women's sports media with storytelling, viral merch, and brand partnerships that drive real impact.For more on Togethxr and show notes click here.    Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Best of The Steve Harvey Morning Show
Brand Building: Successful Finance Coach gives tips after surviving Hurricane Katrina and Stock market crash.

Best of The Steve Harvey Morning Show

Play Episode Listen Later May 8, 2025 31:25 Transcription Available


Mujahid Muhammad. He is an accomplished insurance professional and a seasoned real estate investor. His expertise in personal finance and real estate has been a significant aspect of his professional journey. During the early years of their marriage, Mujahid and Angele built a real estate portfolio worth over one million dollars. Unfortunately, this substantial asset was destroyed by Hurricane Katrina, a devastating blow that tested their resilience and determination. The aftermath of Hurricane Katrina presented significant challenges, including the need to pay off more than $250,000 in debt, which encompassed their home mortgage and a student loan exceeding $70,000. Through strategic financial planning and unwavering perseverance, Mujahid and Angele successfully rebuilt their financial condition. Mujahid's deep knowledge of real estate and personal finance played a crucial role in their recovery, highlighting his expertise as a subject-matter expert in these fields. Company Description * Wealth Coaching Stratosphere we provide expert financial coaching to help you take control of your money and build a strong foundation for your future. Whether you need to break free from debt, create a financial game plan, or develop better money habits, we are here to support your journey.Talking Points/Questions * 1. Our personal financial philosophy2. The financial Condition of middle-income America3. The biggest mistakes made in striving to improve our financial condition4. Benefits of financial coaching5. Why financial literacy is important?6. 3 ways our clients can work with us7. What is the Infinite Banking Concept? #STRAW #BEST #SHMSSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

The eCommerce Toolbox: Expert Perspectives
How PopSockets Scales Profitably Without Sacrificing Creativity, Jack Farrell's Playbook

The eCommerce Toolbox: Expert Perspectives

Play Episode Listen Later May 7, 2025 19:03


In this episode of Ecommerce Toolbox: Expert Perspectives, Jack Farrell, VP of Ecommerce at PopSockets, takes us behind the scenes of the brand's transformation—from a one-product DTC sensation to a global lifestyle powerhouse. Jack shares eye-opening lessons from APAC's mobile-first, creator-driven markets, breaks down why PopSockets puts profitability before hypergrowth, and dives into how GenAI is reshaping creative strategies for ecommerce teams. If you're focused on scaling smarter, boosting bottom-line results, and staying ahead in a fast-paced digital world, you won't want to miss this one.

HUNGRY.
Riverford Founder: 13 New Brand Building Laws + “£30 million will NEVER make you happier than £3 million”

HUNGRY.

Play Episode Listen Later May 5, 2025 123:36


Founders, please don't swap your PURPOSE for PROZAC.“when you exit…you're drowning in the 3 D's”.“Divorced, Depressed, Dyslexic” - Guy Singh-Watson.Guy breaks ALL the brand building rules Riverford Organic.Famously, told the supermarkets to F*CK OFF. Unapologetically, gave away over 26% of his exit dough BACK to the team. LOVED, LOVED, LOVED this poddy!! ON THE MENU:Nature & Brand Building Lessons: Humility + Strength of Diversity + CollectivismWhy Richard Dawkins “Selfish-Gene” is WRONG… “collectivism and collaboration happens in nature….we're not competing all the time”Charles Darwin's “Natural Selection” + Survival of The Fittest Brand “Diversity builds the fittest brand”Founders ACCEPT you have NO CONTROL “…we are just a cork being kicked down the stream” but also ACCEPT you control everythingHow Founders can use their Demons wisely “mental breakdowns are doors to epiphany”Why Creativity is overthinking used positively and Anxiety is overthinking used negativelyWhy Rich People are Tw*ts and Boring CompanyWhy Neo-Liberalism Religion has ruined the world “…money became a proxy for love”Why Self-Love = Accepting you don't HAVE to be perfectWhy Riverford IGNORE all traditional marketing… “the best marketing is DIFFERENT story telling” + NEVER let sales dictate creativeThe Human Condition isn't the Neo-Liberal Meta-Narrative: Macro Neo-Liberal, Micro CollectivistJonathan Hiadts: “90% chimp, 10% Bee” brand building theory

Over A Pint Marketing Podcast
Josh Derouin: Brand Building v. Performance: The Need For Both

Over A Pint Marketing Podcast

Play Episode Listen Later May 1, 2025 36:59


#160 SVP, at Zartico, Josh Derouin joins the pod. And in this episode, we break down how advanced analytics, attribution, and AI are transforming destination marketing—making data the real MVP of campaign success.  We dig into the tension between short-term wins and long-term brand building, why most marketers still fumble with analytics, and how agencies can get ahead (without losing their creative edge). Here are the highlights:  Intro & Josh's Background Josh shares how he pivoted from Flash development to marketing, with early roles at Sportsman Channel and more. 02:00 – Agency vs. Client-side Marketing Roles Josh discusses key differences, benefits, and what he brought from one side to the other. 5:00 – What Zartico Does & the Tech Behind It Overview of Zartico's role in place-based marketing and its proprietary tech platform. 8:00 – Place-Based Marketing & Attribution How Zartico uses aggregated data to track behavior, spending, and destination value. 11:00 – Josh's Role at Zartico His work with agencies, product licensing, and media optimization. 13:00 – Beyond Travel: Broader Applications Application in hotels, theme parks, and understanding visitor behavior beyond POS data. 15:00 – State of the Travel Industry (April 2025) Josh's take on post-COVID recovery, economic caution, and the need for efficiency. 18:00 – Why Marketers Struggle with Analytics Misalignment across tools and departments, and the need for a “data discipline plan.” 22:00 – Short-Termism vs. Brand Building The Southwest Airlines brand pullback example and what brands get wrong. 26:00 – Mental vs. Physical Availability in Marketing Explains the balance between long-term branding and short-term performance marketing. 30:00 – Can Small Companies Leverage Marketing Mix Modeling? Thoughts on B2B applicability and lessons from the consumer space. 33:00 – AI in Marketing: Current Use & Strategy How Josh uses AI for analysis, content, and why agencies need a policy. 37:00 – Impact of AI on Agencies & Jobs The coming shift in roles, AI's limits in strategy, and what skills will matter most. 40:00 – Staying Current in Marketing & Travel Trends Josh's sources for ongoing learning and why data-backed methods matter. 42:00 – Josh's Day-to-Day at Zartico Client consults, product feedback, campaign awareness—his role in a nutshell. Connect with Josh;: https://www.linkedin.com/in/joshderouin/ Connect with Pat at: pmcgovern@ascedia.com   Before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.   

Serve First, Sell Later Marketing
#73 What Rainmakers Know: The Relationship Rules No One Teaches

Serve First, Sell Later Marketing

Play Episode Listen Later Apr 30, 2025 22:22 Transcription Available


Send us a textIn Episode 73, host Sylvia Garibaldi dives into the true heart of building a thriving professional practice: authentic relationships. She explains what rainmakers do differently and why deep, human connection is no longer optional but essential for lawyers, mediators, and professionals who want to stand out, get consistent referrals, and become trusted leaders in their fields. Sylvia shares what authenticity really looks like in action, why surface-level networking falls flat, and offers five practical, relationship-building strategies you can start using right away. If you want to become a true rainmaker—not by being flashy, but by being real—this episode is your guide.In this episode, you'll learn:01:11 Why being skilled is no longer enough to stand out03:27 What authenticity in business really means06:30 Five ways that rainmakers use to build deep, lasting relationships09:17 How becoming a connector creates more opportunities09:54 Why honesty and integrity build trust11:33 How trust turns into referrals and builds reputation12:22 The ripple effect of strong connectionsResources:Feeling stuck about how to grow your practice, book a free strategy call here.#62 Attract Clients: The "Serve First" Secret#50 Empathy's Role in Marketing From Client Care to Brand Building#26 Don't Let Your Fortune Slip Away: Mastering the Art of Follow-Up#16 Expert Ways to Build Your Client's Trust    Rate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! The Magnetic Practice: Marketing That Brings Clients to You Workshop. Happening on May 14th 11am EST Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

Alt Goes Mainstream
EQT's Peter Aliprantis - bringing EQT's success to the US wealth market

Alt Goes Mainstream

Play Episode Listen Later Apr 30, 2025 48:21


Welcome back to the Alt Goes Mainstream podcast.Today's episode is with a private markets veteran who has been working in the wealth channel before it was considered "the wealth channel."We sat down in the studio with Peter Aliprantis. Peter joined EQT in October 2024 as a Partner and Head of Private Wealth Americas. He's hit the ground running to build out a wealth team in the Americas and help continue to grow the EQT brand in the US.Peter brings a wealth of knowledge to the private wealth solutions world, garnering over 25 years of experience in the space. Prior to joining EQT, Peter spent 12 years at TPG Angelo Gordon as a Managing Director, where he focused on new business development and intermediary distribution.Peter and I had a fascinating conversation about everything from the early days of the wealth channel to the evolution of product innovation in private markets. We discussed:What working in the wealth channel was like before it was called “the wealth channel.”How to build a new brand in a different geography.How not being the loudest voice in the room can be effective when working with the wealth channel.How education helps to serve distribution efforts and how an innovative and unique approach to education with EQT's ThinQ platform has helped build brand, trust, and credibility.Why institutions are also beneficiaries of the innovation with evergreen structures that were initially designed for the wealth channel.How product innovation will continue in the wealth channel.How model portfolios will evolve.Thanks Peter for coming on the show to share your wisdom and expertise.Subscribe to Alt Goes Mainstream to receive the weekly newsletter every Sunday and all of AGM's podcasts.A word from AGM podcast sponsor, Ultimus Fund SolutionsThis episode of Alt Goes Mainstream is brought to you by Ultimus Fund Solutions, a leading full-service fund administrator for asset managers in private and public markets. As private markets continue to move into the mainstream, the industry requires infrastructure solutions that help funds and investors keep pace. In an increasingly sophisticated financial marketplace, investment managers must navigate a growing array of challenges: elaborate fund structures, specialized strategies, evolving compliance requirements, a growing need for sophisticated reporting, and intensifying demands for transparency.To assist with these challenging opportunities, more and more fund sponsors and asset managers are turning to Ultimus, a leading service provider that blends high tech and high touch in unique and customized fund administration and middle office solutions for a diverse and growing universe of over 450 clients and 1,800 funds, representing $500 billion assets under administration, all handled by a team of over 1,000 professionals. Ultimus offers a wide range of capabilities across registered funds, private funds and public plans, as well as outsourced middle office services. Delivering operational excellence, Ultimus helps firms manage the ever-changing regulatory environment while meeting the needs of their institutional and retail investors. Ultimus provides comprehensive operational support and fund governance services to help managers successfully launch retail alternative products.Visit www.ultimusfundsolutions.com to learn more about Ultimus' technology enhanced services and solutions or contact Ultimus Executive Vice President of Business Development Gary Harris on email at gharris@ultimusfundsolutions.com.We thank Ultimus for their support of alts going mainstream.Show Notes00:00 Introduction and Message from our Sponsor, Ultimus01:57 Welcome to the Podcast02:05 Introducing Peter Aliprantis02:20 Peter's Career Background03:31 Early Days in Private Wealth04:25 Changes in Wealth Distribution05:55 Post-Financial Crisis Shifts06:37 Growth of the Wealth Channel07:14 Building a Wealth Business at Angelo Gordon07:59 Convincing Firms to Invest in Wealth08:59 Importance of Investment Teams10:18 Key Skills for Wealth Channel Success12:46 Joining EQT and Brand Building13:07 Building EQT's Wealth Platform14:56 Brand Building in the Wealth Channel15:32 Expanding EQT's Presence16:10 Strategies for Engaging the Wealth Channel16:45 Segmenting the Wealth Channel19:57 Challenges in RIA Relationships20:28 Importance of Relationship Building21:25 Bespoke Products for Wealth Channel22:10 Institutional vs. Wealth Channel Products22:56 Evergreen Structures for Institutions23:20 Future Trends in Wealth Management23:27 Becoming a Solutions Provider in the RIA Channel23:47 Creating Model Portfolios25:31 The Future of Wealth Management27:04 Challenges for Smaller Firms27:38 Importance of Shelf Space28:35 Sales Strategies in Private Banks29:42 The Role of Scale in Wealth Channels30:27 Balancing Growth and Performance31:07 Global Investment Strategies and Performance33:13 Building a Brand in the U.S. Wealth Channel34:29 Differentiating in the Wealth Channel36:43 Advisory vs. Sales Approach38:18 Evergreen Funds vs. Drawdown Structures39:53 Investor Psychology and Evergreen Structures41:41 Changing Dynamics of Private Markets43:01 Family-Owned Business Culture44:30 Nordic Cultural Values45:15 Long-Term Mindset in Private Equity45:53 Building the Wealth Business46:14 Bespoke Products for Wealth Channels46:42 Seeding Evergreen Structures47:08 The Race to Win the Wealth Channel47:29 Manager Diversification47:08 The Race to Win the Wealth Channel47:59 Conclusion and Final Thoughts Editing and post-production work for this episode was provided by The Podcast Consultant.

Digital Coffee: Marketing Brew
Amazon FBA Success: Brand Building, Profit Margins, and AI Innovations With Neil

Digital Coffee: Marketing Brew

Play Episode Listen Later Apr 30, 2025 37:10 Transcription Available


Welcome to another episode of Digital Coffee: Marketing Brew! In today's show, host Brett Deister sits down with Neil, CEO and cofounder of Voltage Holding Company, to dive deep into the fast-moving world of Amazon FBA and e-commerce growth. With more than fifteen years of experience building, launching, and acquiring brands, Neil shares his invaluable insights on how businesses can thrive on Amazon by avoiding common mistakes, building strong brands, and navigating the ever-changing challenges of logistics and profitability.Get ready to learn why standing out in a competitive marketplace is about much more than price, how the right mindset and patience are key to building lasting success, and what the future holds as AI transforms the way sellers connect with customers. Whether you're just starting out on Amazon or looking to elevate your business to the next level, this episode is packed with tactical advice, firsthand stories, and the trends every seller needs to watch. So grab your coffee, settle in, and join us as we explore what it really takes to succeed on Amazon—and beyond!Guest Bio:Neil grew up in Oregon's Rogue Valley, a place he remembers as the birthplace of drive-through coffee kiosks—like the now-famous Dutch Bros. He's witnessed firsthand how these roadside stands sparked a national love affair with coffee, a trend that rapidly spread over the last few decades. Despite America's growing coffee craze, Neil enjoys sharing a calming ritual with his wife every evening: sipping a turmeric-blend tea together for its anti-inflammatory benefits and a bit of daily connection.3 Fun Facts:Neil grew up in Oregon, where the first coffee drive-thru kiosks appeared, and his family hosts full-scale tea parties with vintage china and treats.Neil prefers to only sell products on Amazon with at least $12 in net profit per unit, often focusing on higher-ticket items like $200 audiophile cables instead of low-margin, high-volume commodities.Neil predicts that Amazon's upcoming AI tech, called "Cosmo," will fundamentally change product discovery from keyword-based to intention-based, making it even more important for sellers to have high-quality, well-optimized listings.Key Themes:Strategies for Amazon FBA profitabilityImportance of brand building and trustNavigating shipping and logistics challengesAdapting to AI and automation trendsThe value of patience and perseveranceLeveraging omnichannel ecommerce approachesOptimizing listings through strong visuals/copy

Paisa Vaisa
Cricket, Branding & Business: Why Team Sponsorships Matter | Ft. Nitin Navneet Tatiwala

Paisa Vaisa

Play Episode Listen Later Apr 28, 2025 33:47


In this episode of Paisa Vaisa, Anupam Gupta hosts Nitin Navneet Tatiwala, VP Marketing, Customer Experience & Air Network (MEISA), FedEx. The logistics giant is currently in news for sponsoring one of the most celebrated teams, Chennai Super Kings in the ongoing Indian Premier League. Their conversation starts with the inception of the FedEx, its vision and then diving deeper into brand partnerships, and marketing strategy.Nitin shares the brand’s India journey, the global playbook behind major sports sponsorships, and why they chose to back an IPL giant. He also breaks down how sponsorships drive growth across markets and discusses career opportunities for freshers.

Evolve CPG - Brands for a Better World
Candy with Character with Michael Fisher of Rotten

Evolve CPG - Brands for a Better World

Play Episode Listen Later Apr 24, 2025 56:44


In this conversation, Michael Fisher, founder and CEO of Rotten, shares his journey of building a candy brand from scratch with zero experience in the industry. He talks about the initial trap that many startup CEOs fall into, himself included, of chasing the symbols of success instead of focusing on the business fundamentals. Michael then shares his personal connection to candy and the creative process behind building a brand narrative that emotionally resonates with consumers. During the conversation, we touch on the power of learning from advisors, the role of Kickstarter in validating his product concept, and his focus on healthier ingredients while maintaining great taste. Michael also shares insights on creative collaboration, the challenges of competing in the candy industry, including navigating legal issues with larger brands, and his vision for a better world through diverse product options.Key points from this episode:Transitioning from a startup CEO mindset to a real business is crucial.Learning from advisors and networking is key to success.Kickstarter served as a validation tool for Rotten's concept.A personal connection to candy inspired the brand's focus.Building a brand narrative is essential in a competitive market.World-building with engaging characters enhances brand identity through rich and engaging storytelling.The candy industry is brand-dominated, requiring strong branding to compete for loyalty.A significant portion of consumers are purchasing less candy due to health concerns.The brand aims to attract consumers who have never purchased better-for-you candy before.Formulation challenges are common when creating healthier candy options.The brand has undergone multiple reformulations to improve product quality.Legal challenges from larger brands can be daunting, but also indicate market presence.The goal is to provide consumers with better options that taste great.A better world means offering diverse food options, including healthier choices. Sound Bites:"It's really hard to remember that there isn't a playbook. What's going to work for your brand is going to be a unique path.""I stopped buying a lot of candy, actually, and I missed it. I missed the experience of eating candy.”"I really wanted to have a focus on building a strong brand that people could love.""We have worlds that haven't been explored, you know, Freektopia and all these fun places.”“More than a third of consumers in our category, non-chocolate candy, reported purchasing less candy over the last year. And the number one reason they report that is health and diet concerns."“We are showing that there is demand from people and people are willing to pay a premium for candy that still tastes incredible and gives them some of these health benefits.”“We're gonna win here is if someone eats our candy and it's their favorite candy, regardless of the health benefits.""So that was a fun time for me to play around in my kitchen, but I quickly learned that it's a very technical product to make." Links:Michael Fisher on LinkedIn - https://www.linkedin.com/in/michael-fisher1/Rotten - https://eatrotten.com/Rotten on Instagram - https://www.instagram.com/eatrotten/Rotten on Tiktok - https://www.tiktok.com/@eatrottenRotten on YouTube - https://www.youtube.com/@eatrottenRotten on LinkedIn - https://www.linkedin.com/company/eatrotten/posts/…Dr James Richardson - Evolve CPG episode 74 - https://modernspecies.com/brands-for-a-better-world-podcast/focus-on-your-fans-dr-james-richardson-premium-growth-solutions?rq=rampingRamping Your Brand Book - https://www.rampingyourbrand.com/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 Introduction to Michael Fisher and Rotten06:09 The Transition from Startup CEO to Real Business08:49 Learning the CPG Landscape12:00 The Role of Advisors and Networking14:59 Kickstarter: A Launchpad for Validation18:11 Personal Connection to Non-Chocolate Candy21:05 Building a Brand with a Narrative23:55 World Building in Brand Development28:31 Creative Collaboration in Candy Design31:49 Building Emotional Connections with Consumers33:01 Competing in the Candy Industry39:05 Formulation Challenges and Product Development47:42 Navigating Legal Challenges with Big Candy53:39 A Vision for a Better World through Options

Working Women Mentor
Millennial Texas Tequila Founder on The Power of Mentorship In the Beginning Phases of a Brand

Working Women Mentor

Play Episode Listen Later Apr 23, 2025 37:39


Whether you're just starting out in your career or launching a new business, one thing's for sure—success isn't just about hard work. It's about navigating challenges, surrounding yourself with the right people, and knowing when to let go of what's holding you back.In this episode, we chat with Rikki Kelly, founder of EGO Tequila, who shares her journey from Fort Worth, Texas, to the agave fields of Mexico. Rikki opens up about the highs and lows of building a tequila brand from the ground up and the invaluable lessons she's learned along the way.She highlights how mentorship has shaped her path, offering powerful insights on how to execute—whether in business or in life.Before you take your next sip, tune in to hear Rikki's inspiring story and the lessons that can help you on your own journey.Listen, Share and Leave a Review

The Dream Bigger Podcast
Brand Building Guide: Identifying Your WHY, Team Culture, Avoiding Burnout as a Founder, & More

The Dream Bigger Podcast

Play Episode Listen Later Apr 22, 2025 35:26


On today's solo episode I am diving into the foundational elements of building a brand that lasts—starting with your WHY. I share why “wanting to work for yourself” isn't enough, the reality of being your own boss, and what it really means to create something with purpose. From creating a strong product (not just strong marketing) to building a team rooted in trust, respect, and genuine connection, this episode is your guide to aligning your business with your values. I also get real about founder stuff: burnout, boundaries, and making sure you're actually enjoying the life you're working so hard to create. Enjoy!To connect with Siff on Instagram, click HERE.To connect with Siff on Tiktok, click HERE.To learn more about Arrae, click HERE. To check out Siff's LTK, click HERE.To check out Siff's Amazon StoreFront, click HERE. This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.Save 15% off my favorite Red Light Face Mask from BON CHARGE by using code DREAMBIGGER at www.boncharge.comIf you want to see less carts being abandoned, it's time for you to head over to Shopify. Sign up for your one dollar a month trial and start selling today at Shopify.com/dreambiggerJust visit ProlonLife.com/DREAMBIGGER to claim your 15% discount and your bonus gift.Get $25 off your first purchase when you go to TheRealReal.com/DREAMBIGGERSo whether you're looking to plan a trip or build a business planning trips - visit fortravel.com/dreambigger and let them know you came from DREAMBIGGER to learn what it means to travel, upgraded. That's foratravel.com/dreambigger and let them know you came from DREAMBIGGER. Because great travel doesn't just happen – it's planned. Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next in Marketing
The Open Web is Under Attack

Next in Marketing

Play Episode Listen Later Apr 22, 2025 29:46


The Marketing Factor, by Cobble Hill
Intuition, Brand Building, and the Future of Non-Alc with Molly Fienning, Founder of Sipland

The Marketing Factor, by Cobble Hill

Play Episode Listen Later Apr 22, 2025 50:33


In this episode of The Marketing Factor, Austin Dandridge sits down with Molly Fienning, the serial entrepreneur behind Babyators, Red Clay Hot Sauce, and now SipLand—a platform redefining non-alcoholic beverage culture through community, content, and curation.Molly shares what it means to build from the second mountain—a phase of entrepreneurship driven not by scale or speed, but by alignment, intuition, and presence. They discuss how younger founders are rewriting hustle culture, why the future of consumer brands depends on in-person community, and how building for yourself can actually be the smartest strategy of all.If you're rethinking how (and why) you build your brand, this one's essential.⏱️ TIMESTAMPS:00:42 – Meditation, Joe Dispenza, and tuning in04:15 – The “second mountain” and redefining success09:58 – Starting Babyators and spotting market gaps13:30 – SipLand: a new vision for non-alc community19:42 – Gen Z founders, boundaries, and new energy27:57 – Gut vs data: how Molly makes decisions30:38 – Building real-life brand experiences33:50 – SipLand as a brand consultancy37:53 – Who you think your customer is vs who it actually is43:37 – Why Molly builds for herself first47:42 – DTC, margins, and what to avoid in CPG50:13 – Where to find Molly and learn more about SipLand

Move The Ball™
Matthias Giraud: Elevating Action Sports by Redefining Limits & Living Boldly

Move The Ball™

Play Episode Listen Later Apr 21, 2025 47:30


In this episode, Matthias Giraud joins the show to discuss his unique career as a professional ski base jumper, breaking down the nuances and technicalities of this hybrid action sport. Matthias shares insights into his journey, including his early inspirations, the significance of growing up in the Alps, and his most memorable jumps. The conversation delves into the mental and physical preparation required for his high-risk activities, the importance of visualization, and how he navigates the fine line between fearlessness and recklessness. Matthias also sheds light on the evolution of social media in sports marketing, the strategic growth of his 'Super Frenchie' brand, and the role of athletes when it comes to brand partnerships. With anecdotes about world record jumps and near-death experiences, Matthias offers a compelling look at the life of a pioneering extreme sports professional. Episode Highlights: 05:39 Pushing Boundaries and Iconic Jumps 23:42 Assessing Risks and Making Decisions 27:41 Seizing Windows of Opportunity 29:55 Building the “Super Frenchie” Brand 35:14 The Evolution of social media in Skiing Matthias Giraud, also known as Super Frenchie, is a world-renowned professional skier, BASE jumper, and extreme sports athlete known for pioneering ski-BASE jumping. Combining his passion for big-mountain skiing with the adrenaline of BASE jumping, Matthias has performed breathtaking first descents and world-record jumps off some of the most iconic peaks across the globe. His daring feats have been featured in major media outlets, and his documentary Super Frenchie showcases his journey of pushing human limits while balancing risk, adventure, and family. Beyond the extreme, Matthias is a sought-after speaker and brand ambassador, inspiring audiences with his mindset on fear, risk-taking, and peak performance. Connect with Matthias: Super Frenchie Website: https://superfrenchie.com/ Super Frenchie YouTube: https://www.youtube.com/@SuperFrenchieOfficial Matthias' Instagram: https://www.instagram.com/superfrenchieofficial/ Matthias' LinkedIn: https://www.linkedin.com/in/superfrenchieofficial/ IT'S TIME TO SHOW UP WITH CONFIDENCE, MAKE AN IMPACT, AND MOVE THE BALL:

The Meat Mafia Podcast
#397 Alec Jaffe: Reinventing Ice Cream with Regenerative Dairy

The Meat Mafia Podcast

Play Episode Listen Later Apr 21, 2025 64:58


Alec Jaffe is the founder of Alec's Ice Cream, the first and only regenerative organic A2 dairy ice cream on the market. What started as a childhood passion turned into a full-blown mission: create ice cream that's better for your body, better for the planet, and doesn't compromise on taste. Alec's background in athletics, food systems, and entrepreneurship powers his obsession with sourcing, sustainability, and unmatched quality. This week, we sit down with Alec Jaffe—the founder of Alec's Ice Cream, a brand redefining indulgence with integrity. Alec walks us through the journey from childhood ice cream experiments to building a national brand rooted in regenerative agriculture, A2 dairy, and transparent sourcing. We dive into why most “healthy” ice creams miss the mark, the ups and downs of running a manufacturing facility, and how food can be both functional and joyful. If you care about clean ingredients, sustainable farming, and building something with soul—this one's for you.What we cover:- Childhood roots of ice cream - What makes regenerative A2 dairy unique - Taste without compromising quality - Sports mindset in entrepreneurship - Launch of the viral Culture Cup Timestamps:(00:02) Childhood ice cream and food values (08:00) Discovering regenerative dairy sourcing (13:00) Visiting Alexander Family Farm (17:00) Choosing to manufacture in-house (23:00) Startup challenges and mindset (31:00) Building a mission-driven team (39:00) Vision for Alec's Ice Cream (45:00) Moving past fear-based food marketing*** LINKS***Check out our supplement company - Noble Origins- 100% grass-fed beef protein with added collagen, colostrum and organs- Use code MAFIA25 for 25% OFF your orderCheck out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what's happening between episodes of the show.Connect with Alec:InstagramAlec's Ice CreamConnect with Brett:InstagramXConnect with Harry:InstagramXConnect with Meat Mafia:Instagram - Meat MafiaX - Meat MafiaYouTube - Meat MafiaConnect with Noble Protein:Website - Noble ProteinX - Noble ProteinInstagram - Noble ProteinAFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA' for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It's a daily product for us! Use CODE: MAFIAMaui Nui- 15% OFF. Use CODE: MEATMAFIA

The Product Entrepreneur Podcast
#109 - My Break Wasn't a Breakdown—It Was a Reset

The Product Entrepreneur Podcast

Play Episode Listen Later Apr 18, 2025 36:18


Let's talk about the elephant in the room—I've been quiet. And there's a reason. This episode is personal. I'm pulling back the curtain and sharing where I've been, why I hit pause, and what's shifting as I step back into my company with more clarity than ever. Because the truth is, building a brand doesn't always look like forward momentum—and sometimes the most powerful thing you can do is slow down. If you've ever felt like you're building something that no longer feels aligned… or if you've felt the pressure to keep showing up even when it's not working for you anymore, this one's for you. We're talking about burnout, boundaries and getting honest with yourself when something's gotta give. What You'll Learn: Why I chose to take a break from content and visibility The warning signs I couldn't ignore (and neither should you) What I realized about my audience, my business model, and my capacity Why clarity isn't always found in the grind How I'm rebuilding the brand with more intention and less noise Thanks for tuning in, don't forget to subscribe for the latest episodes. LINKS MENTIONED:  FREEDOM CURRICULUM: ​​https://freedom.churchofthehighlands.com/curriculum ✨ GROW YOUR BRAND: Ready to build an obsession brand and scale it with scientific precision?  Connect With Me ✨ FREE TRAINING: Want to identify the One Growth Strategy You Need to Focus on First to Increase Sales Now? Watch the most recent training:  Uncap Your Growth & Bring in More Product Sales without Changing Your Branding or Packaging ✨ WORK WITH MAUREEN: Ready to revolutionize your brand by mapping and mastering the brand growth levers your brand needs to get increased visibility, sales certainty and cash confidence? Schedule a strategy call. https://startwardconsulting.as.me/growth-strategy-call ✨ CONNECT:

Inner Edison Podcast by Ed Parcaut
Building Brand Authenticity: Lessons from Dave Behar's Ion Network Journey

Inner Edison Podcast by Ed Parcaut

Play Episode Listen Later Apr 15, 2025 48:10


Join Ed Parcaut as he sits down with Dave Behar in this intriguing episode of the Ed Parcaut Podcast. Dave, a seasoned professional in the mortgage industry, takes us on a journey through the ever-evolving landscape of real estate in Southern California, particularly in San Diego. Dive deep as Dave shares insights into the value surges in places like San Clemente and Rancho Santa Fe over the years. Beyond real estate, Ed and Dave explore the fascinating world of media, discussing Dave's unexpected journey into building the "Ion" brand and the challenges faced along the way. With a focus on building brands and the importance of authenticity, this episode offers valuable lessons in entrepreneurship. Dave also shares his thoughts on the dynamic nature of artificial intelligence and its human counterpart, providing listeners with a thought-provoking perspective on intelligence in today's digital age. Tune in for a captivating conversation filled with experiences, stories, and the journey of navigating life's big challenges and triumphs. **Contact Ed Parcaut:** -

Ecommerce Brain Trust
Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388

Ecommerce Brain Trust

Play Episode Listen Later Apr 15, 2025 32:52


Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today we're bringing back our very own Director of Retail Marketplace Strategy, Pat Petriello, to discuss how the savviest brands are balancing the needs of brand vs. performance marketing, how to avoid a life sentence in ROAS Jail, and the all-important 95/5 rule.  Tune in to find out more!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Pat discuss: Introduction to ROAS Jail: Pat Patriello explains the concept of "ROAS jail," where marketers focus solely on Return on Advertising Spend (ROAS), leading to inefficiencies and short-term growth strategies. The 95-5 Rule: Only 5% of consumers are in the market for any given product at any time. The focus should be on brand building for the 95% who are not currently shopping. 60-40 Rule: Introduced by Pat as a guideline, suggesting a budget allocation of 60% towards brand-building and 40% towards performance marketing. This ratio helps balance short-term sales goals with long-term brand equity. Brand vs. Performance Marketing: Discussion on how these strategies differ and the importance of emotional connection through branding to attract long-term customers. Amazon's Role: Insight into how Amazon is transitioning to accommodate brand building alongside its historical strength in direct sales and conversion. Practical Recommendations: Tips for business leaders on how to integrate brand marketing into existing performance-focused strategies without necessarily increasing overall spending. Examples of Effective Brand Building: Brands like Patagonia are highlighted as successfully creating emotional connections that lead consumers directly to their products, bypassing competitive marketplace auctions.

EM Over Easy
Brand Building 2.0

EM Over Easy

Play Episode Listen Later Apr 14, 2025 33:32


For this relook at the topic of building your brand in the ED, all four hosts Drew, Tanner, John and Andy discuss how to define your personal brand and steps you can take to maintain it throughout your career. Don't forget, we are the official podcast of the American College of Osteopathic Emergency Physicians. Visit acoep.org today to learn more about an up coming CME event where you can see is LIVE and in person.

Sales POP! Podcasts
Turn Followers into Fans – Expert Tips from Ben Heath

Sales POP! Podcasts

Play Episode Listen Later Apr 13, 2025 23:12


Ben Heath joins John Golden to discuss how great service and clear goals can boost your brand. Happy customers don't just buy—they tell others. That word-of-mouth is gold. He also talks about staying on top of trends, like short videos. Platforms change fast. Smart businesses stay flexible and try new things. Want expert help with Meta ads? Ben's team offers free consultations.