Podcasts about Brand Building

This week, Ash is joined by Danielle Sabrina, founder of Society22 PR and a leading voice in brand strategy and media relations, for a powerful conversation on resilience, storytelling, and building a standout personal brand. Danielle shares her inspiring journey, from high school dropout and teen mom to financial advisor and eventually, PR powerhouse. Her story is a masterclass in grit, reinvention, and using life's toughest moments as fuel for long-term success. Ash and Danielle explore how personal adversity can be a gateway to discovering your unique voice and how that voice can be leveraged to shape your narrative and career. Danielle shares behind-the-scenes strategies for crafting compelling pitches, getting featured in major media, and using thought leadership to drive business growth. Ash also opens up about her own viral campaign turned media story, offering real-life proof of how purpose-driven storytelling can open doors you never imagined. If you're looking to build credibility, amplify your voice, and take control of your brand's presence, this episode is filled with actionable tools you won't want to miss. In This Episode, You'll Learn: How Danielle turned early life adversity into entrepreneurial fuel. Why storytelling is the most powerful PR tool you have. How to craft pitches that actually capture media attention. The do's and don'ts of thought leadership and building trust with your audience. Practical ways to refine your social media presence and elevate your brand image. How to use PR to land big opportunities like getting into major retailers. Why investing in your personal brand is essential in today's market. Visit shopify.com/youturn and only pay $1 for your first month's trial. Connect with Danielle Sabrina   Website: https://www.society22pr.com/ Instagram:https://www.instagram.com/daniellesabrina7/ Linkedin: https://www.linkedin.com/company/society22pr/ Facebook: https://www.facebook.com/daniellesabrinaofficial/ Connect with Ash: https://www.instagram.com/ashleystahl/ Want to become a professional speaker and skyrocket your personal brand?  Ashley's team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak  

In this week's episode The CMO Podcast, Jim sits down with Calum Laming, the Chief Customer Officer of British Airways. He and his team are responsible for a creative replatforming of British Airways, celebrating the airline as a British Original. For their remarkable creative work, Calum and team won the highest honor last year at the Cannes Lions Festival, the coveted Grand Prix. With a lifelong passion for aviation, Calum has built a career spanning five airlines, including Virgin and Etihad, before taking the helm at one of the world's most iconic carriers. And like Jim, Calum's journey began at Procter & Gamble, giving him a unique blend of brand-building expertise and airline industry know-how. So, buckle up, switch your devices to airplane mode, and get ready for a candid conversation on leadership, creativity, and what it takes to keep an airline soaring.---Recorded live at the Brand Innovators LVMH Villa, presented by Shutterstock, during the 2025 Cannes Lions Festival of Creativity.---This week's episode is brought to you by Deloitte and StrawberryFrog.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Earthquake. Comedian, Actor, Entrepreneur and Radio Host Comedy Icon known for his Netflix special Chappelle’s Home Team Presents Earthquake: Legendary (produced by Dave Chappelle). Host of Quake’s House on Kevin Hart’s Laugh Out Loud Network via SiriusXM. Longtime contributor to the comedy scene since the 1990s, with roots in Atlanta.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Earthquake. Comedian, Actor, Entrepreneur and Radio Host Comedy Icon known for his Netflix special Chappelle’s Home Team Presents Earthquake: Legendary (produced by Dave Chappelle). Host of Quake’s House on Kevin Hart’s Laugh Out Loud Network via SiriusXM. Longtime contributor to the comedy scene since the 1990s, with roots in Atlanta.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Earthquake. Comedian, Actor, Entrepreneur and Radio Host Comedy Icon known for his Netflix special Chappelle’s Home Team Presents Earthquake: Legendary (produced by Dave Chappelle). Host of Quake’s House on Kevin Hart’s Laugh Out Loud Network via SiriusXM. Longtime contributor to the comedy scene since the 1990s, with roots in Atlanta.

Want to know your leadership type? Take the quiz at www.bebrightlisa.com/quiz Have you ever said, “I just need to figure it out first…” before making a bold move in your career or business? In this episode, transformational leadership coach and personal branding expert Lisa Guillot calls out the most common mindset block smart, capable women face and exactly how to move through it. She shares a real-life coaching moment that unlocked a client's Clear Vision in just 27 minutes, and walks you through one of the most powerful tools from her upcoming book, Build Your Clear Vision. Whether you're dreaming of your next business, a creative pivot, or a rebrand that finally feels like you, this episode will help you stop spinning and start building.  

From Bartending Tips to 24 Locations: The Foxy Box StoryIn this episode of This Commerce Life, we sit down with Kyla, the bold founder and CEO of Foxy Box Laser & Wax Bars, who turned bar tips and brazilian waxes in her dining room into a 24-location franchise empire across Canada.Starting 12 years ago in her dining room (yes, you read that right), Kyla used her bartending tips to fund her venture into the hair removal industry. What began as giving customers shots of tequila while learning to perfect Brazilian waxes has evolved into a franchise system employing over 250 staff across four provinces.  you can find Kyla here: https://www.linkedin.com/in/kyla-dufresne-295867149/check out Foxy box here: https://foxyboxwaxbar.com/Thank you to Field Agent Canada for sponsoring the podcast https://www.fieldagentcanada.com/

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Charles Cofield. Thanks! The transcript from this episode of Money Making Conversations Masterclass features an inspiring and high-energy interview with CPA and financial educator Carter Cofield, co-founder of Melanin Money. Here's a breakdown of the key highlights and takeaways:

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Charles Cofield. Thanks! The transcript from this episode of Money Making Conversations Masterclass features an inspiring and high-energy interview with CPA and financial educator Carter Cofield, co-founder of Melanin Money. Here's a breakdown of the key highlights and takeaways:

Olivia Santarelli, Gemini's Head of Marketing, breaks down how innovative campaigns and visionary storytelling drive long-term growth, simplify crypto adoption and redefine the future of finance.Olivia Santarelli, Gemini's Head of Marketing, has been building Gemini's marketing strategy for six years, helping transform the exchange from a small team into a major crypto brand. In this conversation, she breaks down Gemini's approach to marketing, from Guinness World Record-breaking drone shows to their "Revolution Needs Rules" campaign that welcomed regulation when others feared it. Santarelli discusses how Gemini focuses on educating mainstream users through products like their Bitcoin rewards credit card, competes with traditional finance companies entering crypto and builds lasting brand value beyond the typical hype cycles that dominate the industry.Links mentioned from the podcast: Gemini Ad Campaign: Go Where Dollars Won'tOlivia'sTwitterGemini WebsiteWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, CoinDeskFrom our sponsor:Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free.-"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Olivia Santarelli, Gemini's Head of Marketing, breaks down how innovative campaigns and visionary storytelling drive long-term growth, simplify crypto adoption and redefine the future of finance.Olivia Santarelli, Gemini's Head of Marketing, has been building Gemini's marketing strategy for six years, helping transform the exchange from a small team into a major crypto brand. In this conversation, she breaks down Gemini's approach to marketing, from Guinness World Record-breaking drone shows to their "Revolution Needs Rules" campaign that welcomed regulation when others feared it. Santarelli discusses how Gemini focuses on educating mainstream users through products like their Bitcoin rewards credit card, competes with traditional finance companies entering crypto and builds lasting brand value beyond the typical hype cycles that dominate the industry.Links mentioned from the podcast: Gemini Ad Campaign: Go Where Dollars Won'tOlivia'sTwitterGemini WebsiteWatch this episode on video:YouTubeCoinDeskFollow us on Twitter: Sam Ewen, CoinDeskFrom our sponsor:Midnight is a privacy-enhancing blockchain introducing vital, programmable privacy and selective disclosure capabilities. It means dApps can allow users to control what information is revealed without putting sensitive data on-chain, allowing you to break free from the limitation of choosing between utility or privacy. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free.-"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Over the last year and a half, I completely transformed my social media strategy from sales-first to brand-first marketing. The results have been incredible: increased reach, higher conversion rates, better engagement, and more qualified leads across every metric I track. In today's episode, I'm breaking down exactly how I made this shift and why it's been a game-changer for my seven-figure creative agency. If you're tired of your social media feeling like a constant sales pitch that's not converting, or if you notice your engagement drops every time you launch, this episode is for you. I'm sharing the 5 specific problems I discovered with sales-first marketing.  Plus, I'm walking you through my exact framework for transitioning your audience without confusing them or tanking your sales. You'll learn how to retrain both the platform algorithm and your audience to expect something different from you, why storytelling sells better than direct pitches, and how to make your social media feel exclusive while moving conversions to email, podcasts, or other channels where people are actually ready to buy. The best part? Social media gets to feel fun and creative again instead of something you have to do to make money. In this episode, we're chatting about: • The 5 problems with sales-first marketing • Brand-first marketing framework  • The transition strategy  • Platform exclusivity method  Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

In this episode of The Big Impression, Kelly breaks down how Diageo is turning tequila into a global cultural force. One standout example: a six-city collaboration with DJ and fashion icon Peggy Gou that combined out-of-home, merch drops, pop-up events and hyperlocal storytelling. From a Hong Kong hot pot party to a Milan piazza activation, every detail was designed to blur the line between brand and experience.  Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio. Damian Fowler (00:00):I'm Damian Fowler.Ilyse Liffreing (00:01):And I'm Ilyse Liffreing.Damian Fowler (00:02):And welcome to this edition of The Big Impression.Ilyse Liffreing (00:08):Today we're talking about how one of the fastest growing categories in the spirits industry, tequila and mezcal, is being shaped by culture, identity, and global consumer trends.Damian Fowler (00:20):Our guest is Sophie Kelly, SVP of Global Tequila and Mezcal Categories. At Diageo, she's leading the strategy behind some of the world's most iconic tequila brands, helping Diageo navigate its growth, changing cultural expectations, and the new ways consumers connect with celebration.Ilyse Liffreing (00:39):We'll talk about how Diageo is bouncing global scale with local storytelling, and in short, how tequila has become a cultural force beyond just the shot glass.Damian Fowler (00:50):So let's get into it.Ilyse Liffreing (00:51):Diageo is no stranger to bold campaigns and really intersecting in today's culture. How does your latest work in the tequila and mezcal category continue that legacy? And with your latest campaigns, what was one core story or rather insight that you're trying to bring to life?Sophie Kelly (01:13):Our moment of consumption is normally when people are out socializing, trying to have the best times of their lives or celebrate a major moment in their life. So think birthdays, weddings,Ilyse Liffreing (01:25):Or even here atSophie Kelly (01:26):Can, even here at can, right festivals. So what is really important for us as we build our brands and think about how we go to market is that we are creating experiences for consumers to participate in. I think some of my favorite stuff across the category is on Don Julio. I mean, we launched a brand new product, 1942 Manys, which was a 50 ml supposed to allow people to access the luxury of 1942 at a better price point in a fun format. And we did that in the Oscars, right? But the most recent one, which I just adore and am still obsessed with and is still going, would be our cultural global collaboration with Peggy Goo. She is a number one DJ globally. She's also an icon in the fashion world, and she creates a load of fashion jewelry. We discovered her in Southeast Asia and she was a massive fan of 1942.(02:32):As marketers, we just started to ride along with her and gift her and be a part of her experience. So we approached her and said, any interest in creating a 1942 special limited edition with us? And she was blown away. She was like, yes, but can I design the product? Can I design the experience? Can it be global? Can it travel? Can it be teased? We said yes to all of the above. So we started off in Miami where we had an intimate party, but that intimate party probably had influences at it that had over a hundred thousand followers on Instagram. So we started to tease the collaboration, which was called the 1942 goo. And that's a really important element because we changed the logo of 1942 to be 1942 goo. We teased the campaign with outdoor and these events and we went from Miami to New York, to London to Milan and then to Seoul and then to Hong Kong. New York had a pop-up souvenir store in a car park. When we went to Milan, we did it in a piazza. When we went to London, we did it differently. When we were in Hong Kong, we did a hot pot pop-up. One of the most special parts of the experience was in Seoul, right in her home neighborhood and right next to where she was going to perform. And that was already up six weeks before it came. So we are teasing the drum roll in and the desire for people to be a part of this limited experience.Ilyse Liffreing (04:12):Now, I know you're talking a lot about out of home, but what were some of the other marketing channels that you leaned into for this campaign?Sophie Kelly (04:18):Everything in the popup was consumable or was collectible. So whether it was the key chains, whether it was the hats, whether it was her specifically designed scars, consumers could collect it, they could create content on it and they could share it broader. So then what started to happen was they were creating their own content. She was creating her own content and influencers within her sphere were creating their own content. And then there was the tease that we were moving to a new city. So that was creating a hype in that. So when you think about channel mix, it was digital, it was static, it was experiences, real life experiences, and most importantly, actions doing something, not just talking about it and then providing people with beautiful little artifacts that they could collect from the experiences to participate and create around.Damian Fowler (05:18):We want to get to what your takeaways are in a minute, but before that, I want to ask you, it is interesting when you watch the kind of trajectory of different spirits, it seems like tequila's having a serious moment right now. I mean, for example, in New York, just the other week I ordered a mezcal Negroni, it wasSophie Kelly (05:39):Amazing. 800 new craft brands have been launched into tequila in the last, I dunno, two years.Ilyse Liffreing (05:47):Wow, that is a lot.Sophie Kelly (05:47):So we are seeing a boom in tequila in the same way we saw in North American whiskeys in bourbon in the last five, six years and as a global business unit that I represent. So you are running the gamut of understanding the benefit of the experience of tequila, which is high-end tequilas that are incredibly versatile, that are suitable for multiple occasions and multiple drinks in a culture like the US to teaching people that tequila is no longer that bad shot you had in college. How do you educate? How do you train, how do you get these drinks into culture so that people choose them? Well, you got to have strong brands. You got to have the love of the bartender and the on-premise and you create the biggest rituals there beyond anywhere else, and they travel into the home and then you've got to pick up how consumers are interacting, right? So I'll give you a fun one. For example, we were in the ski fields and we observed that people were taking hot chocolates in shot glasses and then they were tipping the mini that I gave you, the 1942 mini into the top of the shot glass, and that was a serve. So we took that and we scaled it across the ski resorts, right? So from simple mixed drinks to sipping age liquids to fun novel rituals in clubs is how you really fuel what's going on.Damian Fowler (07:19):In terms of takeaways, do you have any kind of data points that show the growth and interest in this category?Sophie Kelly (07:26):It's the fastest growing spirits segment in the category right now and is forecasted to be that way for the next five years. So if you've got spirits running at about three or 4%, you've got tequila running at about six to 11%, which is kind of amazing. It's also very specific on its development. So if you look at the US, it's more developed. You look at Mexico, it's very developed and the rest of the world it's between five and 15% penetration. Give you a fun fact like whiskey and vodka is up around 36, 42 depending on the market. Yeah, too many people associated tequila with college shots. That is not the experience of tequila. It is playing across high energy. It's in the club, it's with the VIPs, it's with the celebrities, but it's also playing in casual connect moments and simple mixed drinks. So you're able to get into cocktail culture as well as simple mixed drinks. So I think that's a lot of the key to the growth we're seeing and just the versatility and the taste profiles.Damian Fowler (08:36):Now that the campaign's out there, you did hit on some of these obviously, but are there key signals and metrics that you look to on your dashboard? As it were,Sophie Kelly (08:45):Our consumers had watched over 190 days of content. We got up to 9 billion impressions, which is pretty extraordinary. And what I'd say is lots of chat about AI and is it going to take over. I think the beautiful combination of cultural collaboration with talent, the right kind of elements in the experience to create talkability and then utilizing tech from a generate insights about the communities and how we're going to combine them and what they need in the experience to also distribution, right? Taking the influencer content, taking the bartender content, taking the experience content and amplifying that out to further bigger audience was critical on distribution.Ilyse Liffreing (09:34):Sophie, can you tell me whether there is a market or a moment that delivered the most surprising engagement or maybe taught you something new out of this whole campaign?Sophie Kelly (09:46):One of the most surprising stats was just how many hours of content our consumers consumed on the campaign because it was so engaging, right? The other thing I'd say is as she traveled, she went into global duty free, she signed bottles, she met consumers, and that exploded as well. So I think one of the surprising things for us was this relationship started in Singapore and then we cultivated it and then we were able to scale it globally, but also make it extremely local to that market.Ilyse Liffreing (10:30):So Sophie, from your perspective, and here's your big impression here, how are those broader cultural shifts really influencing the way Diageo approaches brand building in the tequila and mescal space?Sophie Kelly (10:46):You must create experiences that allow what we like to talk about, which is accessible luxury for people to engage in. So when you think about this, we created the baby mini Peggy Goo bottles, which are 50 ml bottles, and you can access the taste of the experience. I mean, I think formatting is a really simple way of doing it. I think inviting people in to experiences at multiple layers and letting them access a world that they may have sought was out of reach is super important when you're creating experiences. And then I think giving them little artifacts from that to carry through that represent that something special that represents the experience they were able to engage in. IDamian Fowler (11:36):Want to ask you, this is a very important question. What new drinks around tequila are available now? Are you seeing pop up?Sophie Kelly (11:43):I think you said it, the Negroni, the espresso martini. We're even doing old fashions with tequila, and that is a real result of, versus people thinking about tequila as just blanco or mixed in a margarita. We have this huge explosion in aged tequilas, which are really sourcing from whiskey moments and rituals as well as kind of the versatility of tequila.Ilyse Liffreing (12:14):So Sophie, you've worked across several iconic brands. What's one lesson about cultural storytelling that stayed consistent throughout your career?Sophie Kelly (12:22):Work with people who love your brand. Listen to what's happening with your brand and culture, and then add to that, enhance the experience. Don't interrupt it and don't make it up and don't play where you don't have a right to play. Is there aIlyse Liffreing (12:37):Non Spirits brand that you admire right now for the way it connects with people emotionally or culturally?Sophie Kelly (12:45):Labubu. Have you seen these things? Oh yes. Yeah, they are little kind of monster icons that everybody is hanging off their bags. I just love it.Damian Fowler (12:53):A final question I think is what's your favorite drink?Sophie Kelly (13:00):You know what? I am a Don Julio or a Casamigos Reposado on rocks with a slice of orange. I love my 1942, but so they're mine.Damian Fowler (13:16):And that's it for this edition of The Big Impression.Ilyse Liffreing (13:18):This show is produced by Molten Hart. Our theme is by love and caliber, and our associate producer is Sydney Cairns.Damian Fowler (13:25):And remember,Sophie Kelly (13:27):Work with people who love your brand. Listen to what's happening with your branding culture, and then add to that, enhance the experience. Don't interrupt it and don't make it up and don't play where you don't have a right to play.Damian Fowler (13:41):I'm Damian and I'm Ilyse, and we'llSophie Kelly (13:43):See you next time. 

The video version of this podcast can be viewed hereTakeawaysStaying informed is crucial in retail.Kevin transitioned from investment banking to entrepreneurship.Pet ownership surged during COVID, creating market opportunities.Building a brand from scratch involves emotional investment.Education is key in promoting new pet nutrition products.Innovating in pet nutrition can fill gaps in the market.Digital marketing is challenging for new pet brands.AI can enhance marketing and content development.Exploring alternative sales channels is essential for growth.Networking and building a team is vital for entrepreneurs. Chapters 00:00 Kevin's Journey: From Investment Banking to Entrepreneurship03:23 The Rise of Pet Ownership and Market Opportunities05:43 Building a Brand from Scratch: The Emotional Journey08:45 Innovating Pet Nutrition: The Case for Bone Broth13:44 Navigating the Digital Marketing Landscape18:39 Exploring Alternative Platforms for Growth22:15 Leveraging AI in Business Operations26:53 Future Growth: Omnichannel Strategies and New Product Development35:30 Advice for Aspiring Entrepreneurs

Sponsors:• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account• ◦ Marvin Windows and Doors• ◦ Sub-Zero Wolf Cove Showroom PhoenixConnect with Tyler Gibson:https://twobrothersepoxy.comConnect with Brad Leavitt:Website | Instagram | Facebook | Houzz | Pinterest | YouTube

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tremayne Thompson. A co-owner of Perfect Note, a dinner supper club with locations in Birmingham, Alabama and Atlanta, Georgia. The conversation is a rich blend of entrepreneurship, community service, music, and food culture.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tremayne Thompson. A co-owner of Perfect Note, a dinner supper club with locations in Birmingham, Alabama and Atlanta, Georgia. The conversation is a rich blend of entrepreneurship, community service, music, and food culture.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tremayne Thompson. A co-owner of Perfect Note, a dinner supper club with locations in Birmingham, Alabama and Atlanta, Georgia. The conversation is a rich blend of entrepreneurship, community service, music, and food culture.

In this episode, Chris and Kevin dive deep into the importance of branding and how it can significantly impact your business's revenue. They share personal experiences with rebranding their core business and provide actionable insights on how to listen to customer feedback to tweak your brand effectively. From transitioning a carpet cleaning business to focus on health and mold remediation services, to leveraging social media for branding. Chris and Kevin offer practical advice for entrepreneurs at any stage. The episode also touches on the evolution of personal and business branding and the benefits of joining the Boardroom Elite group for further growth and networking opportunities. Learn more about Board Room Elite and how to connect with our community.   

Robert Gould. Youngest developer in the U.S. to lead a $300 million community development project in partnership with the City of Savannah.

Robert Gould. Youngest developer in the U.S. to lead a $300 million community development project in partnership with the City of Savannah.

EMBED AUDIO HERE Danielle spent over a decade crafting brands behind the scenes. What came next? Saying yes to her own vision—and learning how to juggle businesses, babies, and boundaries in the realest way possible. Danielle is a designer, creative director, strategist, educator, brand mentor and founder of award winning, California-based branding and packaging studio, Designsake. She started her career in publishing as a photographer, then transitioned to be a visual designer at Benefit Cosmetics where she created brand and product strategy, custom packaging, and global advertising campaigns for six years. In 2014, she launched Designsake and since then has partnered with numerous start ups and legacy brands in the beauty, health and wellness, food and beverage, lifestyle, cannabis, and B2B categories. Then in 2022, her and business partner Lauren Meeker, launched SARDINE, a bold yet wearable eyewear brand that is rich in flavor, high in wearability, and seasoned with style. Since launching, the brand has grown its presence nationwide to 100+ boutiques between US and Canada, has collaborated with coveted brands like Freda Salvador, and even popped up for the summer at the Soul Cycle's Barn in the Hamptons. Meet My Guest WEBSITE: Sardine.net WEBSITE: DesignSakeStudio.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Robert Gould. Youngest developer in the U.S. to lead a $300 million community development project in partnership with the City of Savannah.

Having co-founded Chubbies Shorts, you share some insights into building a CPG brand that resonates with consumers and stands out in a competitive market?What strategies do you find most effective for driving growth and building brand loyalty within the CPG sector?Why do brands often become overly reliant on short-term revenue-maximizing strategies, and what are the consequences of this dependence on their long-term growth?What are the advantages of adopting a balanced approach between brand building and direct response tactics, and how can brands achieve this balance effectively?As someone with experience navigating the balance between brand building and direct response tactics, what advice would you offer to CPG brands looking to optimize their marketing mix and allocate resources effectively to achieve long-termsuccess?

If you're creating hyper-specific content focused on direct selling and wondering why your posts aren't performing like they used to, you're probably skipping 2 crucial parts of your social media funnel. In today's episode, I'm breaking down something controversial: not every piece of content is meant to convert immediately! I know that sounds crazy when you're trying to grow your business, but hear me out. With how social media algorithms have evolved, the old strategy of making every post a direct pitch to your offer just isn't working anymore. I'm sharing my A-B-C framework for social funnels that's helped me build my seven-figure design agency. Most entrepreneurs are obsessing over the bottom of the funnel (conversion) while completely ignoring attraction and building content—which is why their audience isn't engaging and their sales calls aren't booking. You'll discover why your content needs to move people from audience member to follower to community member before they're ready to buy, how to create attraction content that's general enough to bring new people in but specific enough to stay relevant to your brand, and why the building phase is where most people confuse connection-building with direct selling. Plus, I'm revealing why I take most of my conversion content off social media entirely and into email sequences, private podcasts, and sales calls where people are actually ready to buy. In this episode, we're chatting about: • The A-B-C social funnel framework • Why direct selling content doesn't perform • The building phase mistake  • Moving conversion off social media   Connect with me:  Website Join our email list! Instagram Pinterest Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tonya Millions Fitch. Founder of Astra Wellness in Macon, Georgia. Key Highlights:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tonya Millions Fitch. Founder of Astra Wellness in Macon, Georgia. Key Highlights:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tonya Millions Fitch. Founder of Astra Wellness in Macon, Georgia. Key Highlights:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald. Drawing from his own experiences—including the rise and fall of his Houston-based comedy club—he shares hard-earned lessons about budgeting, hiring, planning, and the realities of entrepreneurship. The episode is both motivational and practical, offering real-world advice for aspiring and current business owners.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald. Drawing from his own experiences—including the rise and fall of his Houston-based comedy club—he shares hard-earned lessons about budgeting, hiring, planning, and the realities of entrepreneurship. The episode is both motivational and practical, offering real-world advice for aspiring and current business owners.

Today, we'll discuss solving the truck parking crisis at a national level and scaling authentic brand content in trucking with our returning guest, Reed Loustalot of the Truck Parking Club! Reed shares how their consistent content strategy has driven massive growth, earning hundreds of millions of impressions, and how authenticity has powered their branding.  With over 2,300 locations and 40,000 spaces, and growing weekly, they're addressing inefficiencies that cost drivers time and money! There's more to this episode that you should hear, so stay tuned!  

In this episode of The Responsive Lab, hosts Carly Berna and Scott Holthaus sit down with Brady Josephson, VP of Marketing and Growth at charity:water. Brady makes the case for long-term brand marketing in a nonprofit world obsessed with short-term returns. He unpacks how charity:water's latest initiatives — including their immersive Experience Lab and viral “Work from Bed” campaign — are using creativity and real-world touchpoints to increase future donor demand and loyalty. From the difference between performance and brand marketing to tangible ways nonprofits can create their own pattern interruptions, this episode is a practical and inspiring masterclass in modern donor engagement.

Wie baut man in einer von Risikokapital und Hype getriebenen Branche ein profitables, unabhängiges Möbelunternehmen auf? In dieser ChefTreff Folge gewährt Stephan Widmer, CEO und Mitgründer der Beliani Group, spannende und ehrliche Einblicke in die Entstehungsgeschichte und das Erfolgsrezept der Firma, die er 2009 mit seinem Bruder Michael gründete: von den ersten Schritten auf eBay über die Entwicklung zur pan-europäischen Brand bis hin zu mittlerweile 130 Millionen Euro Jahresumsatz in 18 Ländern und einer komplett eigenfinanzierten Wachstumsstrategie. Im Gespräch mit Host Sven Rittau erklärt Stephan u.a., warum Beliani auf vertikale Integration statt Outsourcing setzt, weshalb sie auf Brand Building und ein stets erneuertes Sortiment nach „Zara-Prinzip“ setzen, warum Beliani Marktplätze nicht als Bedrohung sieht und mit welchem Mindset das Führungsteam nachhaltige unternehmerische Entscheidungen trifft. In dieser Folge mit Stephan Widmer und Sven Rittau lernst Du:

Rachel Stockman, President of Law & Crime , the top trial channel on YouTube, joins today's pod! She shares insights from their extensive coverage of the Diddy trial, highlighting their innovative use of AI to recreate courtroom scenes from real transcripts due to cameras being disallowed. She also explains their "YouTube-first" strategy, especially how focusing on in-depth, long-form content for their engaged audience differentiates them from other media outlets. Finally, she touches on the upcoming Tupac trial coverage and how they decide which cases to follow based on audience interest and their commitment to victims' families, citing the unexpected virality of the Gwyneth Paltrow civil case.But first: YouTube's impressive Q1 ad revenue, nearing $10 billion, and the strategic move to exclusively stream an NFL game in Brazil, aiming for record viewership. Also: the significant sales decline of Prime, the beverage brand by Logan Paul and KSI, and the related case study on the challenges of building sustainable creator brands beyond initial virality.00:00 Welcome to Creator Upload 00:24 AI's Impact on Future Parenting 01:19 The Hunt for Undiscovered Music & Content 02:48 The Double-Edged Sword of Content Access 03:14 AI Integration in Platforms (Roblox & YouTube Shorts) 05:13 YouTube's Q1 Ad Revenue Soars 07:12 The Decline of Prime & Sustainable Creator Brands 11:01 Marketing Beyond Virality 13:41 "Nothing Kills Bad Brands Faster Than Great Marketing" 14:50 Creator Passion and Brand Building 15:39 Law& Crime Diddy Trial Coverage & AI 19:06 The "YouTube-First" Strategy 20:59 Law & Crime In-Depth Content Approach 22:24 Upcoming Trials and Content Strategy 24:14 The Gwyneth Paltrow Case: Unexpected Virality 25:58 Wrap Up & FarewellCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald. Drawing from his own experiences—including the rise and fall of his Houston-based comedy club—he shares hard-earned lessons about budgeting, hiring, planning, and the realities of entrepreneurship. The episode is both motivational and practical, offering real-world advice for aspiring and current business owners.

If you're a health coach trying to stand out in a crowded space, the secret isn't doing more—it's showing up more authentically and in a world full of curated feeds and polished websites, the most powerful brand you can build is the real you.   On today's show, I'm diving into the topic of building a personal brand—and why it matters more than you might think.   We'll explore what a brand truly is and how it goes far beyond just logos and aesthetics.   You'll also discover how to use your brand to create client relationships that feel authentic, energizing, and aligned for both you and the people you serve.   To learn more about brand building and why it's essential for your business, tune in to today's Integrative Health Coach Success episode 395.   Enjoy the show, and let me know what you think!    - - -   Listen or Watch At:  IHP.Coach/395   - - - Dr. Cabral's Book, The Rain Barrel Effect: https://amzn.to/2H0W7Ge - - - Become an Integrative Health Practitioner: https://integrativehealthpractitioner.org  

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monty Garside. A full-time attorney turned baker and founder of Confectionist Bakery. Here are some key highlights from the episode:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charelle Lans. A six-time award-winning author, motivational speaker, and business strategist known as the “business therapist.” Here's a detailed summary of the key insights and takeaways:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Cherry Collier. Master Certified Executive Coach Organizational Psychologist Founder of Personality Matters, a multimillion-dollar consulting firm

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Cherry Collier. Master Certified Executive Coach Organizational Psychologist Founder of Personality Matters, a multimillion-dollar consulting firm

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Cherry Collier. Master Certified Executive Coach Organizational Psychologist Founder of Personality Matters, a multimillion-dollar consulting firm

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Dr. Farrah Laurent. A former emergency room nurse turned entrepreneur and career coach, shares her journey from bedside care to building a six-figure business helping new nurses land high-paying jobs and launch their own ventures. The conversation explores nursing as a lucrative and flexible career path, the importance of mindset, and the power of personal branding.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charelle Lans. A six-time award-winning author, motivational speaker, and business strategist known as the “business therapist.” Here's a detailed summary of the key insights and takeaways:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Marty Garside. A full-time attorney turned baker and founder of Confectionist Bakery. Here are some key highlights from the episode:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Marty Garside. A full-time attorney turned baker and founder of Confectionist Bakery. Here are some key highlights from the episode:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Dr. Farrah Laurent. A former emergency room nurse turned entrepreneur and career coach, shares her journey from bedside care to building a six-figure business helping new nurses land high-paying jobs and launch their own ventures. The conversation explores nursing as a lucrative and flexible career path, the importance of mindset, and the power of personal branding.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monique Strong. President of the Atlanta Chapter of the National Association of Black Women in Construction (NABWIC). Here's a breakdown of the key highlights and takeaways: