Podcasts about Brand Building

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Robyn Donaldson. Entrepreneur, Mentor, and Founder of Renew Construction Services & STEM Exposure

After decades in beauty and brand-building, celebrity colorist Kadi Lee and entrepreneur Myka Harris have created something refreshingly intentional: Highbrow Hippie, a Venice-based salon and lifestyle brand where artistry, wellness, and conscious living intersect.In this warm and unfiltered conversation, Kadi and Myka reflect on the long road from blog to brick-and-mortar, the failed investor partnership that taught them everything, and the intuition-meets-data mindset that guides their business decisions. They share how they built a community long before products, and how that trust became the foundation for a loyal global following.From the quiet luxury of their five-chair atelier to the holistic rituals behind their hair health line, the duo opens up about creating culture, hiring slow and firing fast, and funding a beauty brand on their own terms. They speak candidly about the realities of entrepreneurship as Black women, the exhaustion of the grind, and the unglamorous but necessary balance between creativity and financial fluency.With humor, honesty, and hard-won wisdom, Kadi and Myka remind us that building something enduring isn't about chasing perfection; it's about alignment, resilience, and the courage to keep going when no one else sees the vision yet.You'll Learn:[00:00] Introduction[02:37] How a Venice salon became a sanctuary where beauty and wellness truly intersect[06:44] The holistic insight that turned hair health into a wellness story, not a vanity one[09:52] Why pairing intuition with data changed everything in their product development process[12:26] The reason community came before product and how that built lifelong brand trust[15:03] What it takes to lead with values and speak truthfully, even when it polarizes people[18:32] How two longtime friends turned complementary strengths into a thriving partnership[20:10] The hidden cost of the grind and what “balance” really looks like for women founders[23:14] Why creatives must master business to sustain their artistry long-term[32:18] How losing the wrong investor opened the door to raising money on their own terms[36:52] The single mindset shift that helps them push through every obstacleUse code MAKERS15 for a discount at www.highbrowhippie.comResources Mentioned:Dream Ventures Accelerator | WebsiteHighbrow Hippie | WebsiteFollow Highbrow Hippie on Instagram.Follow Myka on Instagram and LinkedIn.Follow Kadi on LinkedIn.Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetspaceTikTok: @themakersmindsetwww.makersmindset.com

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Booker T. Washington.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Booker T. Washington.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Booker T. Washington.

Elizabeth's flying solo for this one and sharing the real story behind Purely Elizabeth - the part with no business plan, a muffin mix made in her mom's kitchen, and a triathlon that unexpectedly changed everything. From stumbling into the wellness world to figuring out CPG on the fly, she walks through the early days of building the brand without a roadmap. You'll hear the wins, the missteps, and the decisions that could've gone either way, plus why staying mission-led (and a little weird) has always been worth it.Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | InstagramLiz: The Nourished Edit Mentioned: Institute for Integrative Nutrition 

In this episode, we chat about PR, brand, building trust, AI and a LOT more with Jessica Gillingham.Enjoy!⭐️ Links & Show NotesAdam NorkoConrad O'Connell Jessica GillinghamAbode PRJessica's Book: Tech-Enabled Hospitality: Strategies to Elevate Guest Experience and Operational Efficiency

Was passiert, wenn man eines der banalsten Produkte der Welt neu denkt und TikTok das restliche Marketing übernimmt?In dieser Folge spricht Michael mit Niklas von pick'em, dem Start-up, das aromatisierte Zahnstocher in ein virales Lifestyle-Produkt verwandelt hat. Von der ersten DIY-Produktion über den Hype-Moment mit KSI bis hin zum Pitch bei Höhle der Löwen: Niklas gibt ehrliche Einblicke in die Strategie, den Mut zur Unvernunft und das Leben als Media-First Brand.Warum Social Proof wichtiger ist als ein klassisches Marketing-Funnel, weshalb das Team bewusst auf englische Inhalte setzt und welche Rolle ein Zahnstocher-Kostüm im Fernsehen gespielt hat: Diese Folge zeigt, wie modernes Brandbuilding wirklich funktioniert.Außerdem: Warum es manchmal besser ist, eine profitable Ad nicht zu schalten und was pick'em aus Deutschland noch vorhat.

Most digital marketers treat brand building like performance marketing. They run two-day tests, allocate 0.2% of budget, or recycle performance creative for reach campaigns. It fails every time.This week, Elena, Angela, and Rob are joined by Kevin Goodwin, SVP of Strategy and Growth at New Engen. Kevin shares how his agency evolved from pure performance marketing to embracing effectiveness principles, why digital gets unfairly dismissed by brand marketers, and the specific ways marketers sabotage their own digital brand-building efforts.Topics covered: [00:04] Kevin's journey from finance to digital marketing at Zulily[00:08] How iOS 14 and rising interest rates forced New Engen to evolve[00:13] Why measurement is critical for digital brand building[00:16] What digital marketers get wrong about brand campaigns[00:20] Why marketers should challenge platforms for better brand-building tools[00:23] Preparing for the death of the click in an AI-driven world  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:  2025 Tom Roach Article: https://thetomroach.com/2025/01/12/brand-building-in-the-platforms/ Kevin Goodwin's LinkedIn: https://www.linkedin.com/in/kevin-goodwin-12b4243a/Kevin's Substack: https://kevingoodwin.substack.com/aboutNew Engen Website: https://newengen.com/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mowbray and Cherina Rowand.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mowbray and Cherina Rowand.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Mowbray and Cherina Rowand.

Rebel Foods disrupted India’s dining landscape by proving that you don’t need high streets to build high-value brands. From Faasos and Behrouz Biryani to Oven Story and Sweet Truth, it runs 20-plus brands across 10 countries — all powered by tech, not tables. In this episode of The Morning Brief, Co-founder and Group CEO Jaydeep Barman tells Anirban Chowdhury how the company transformed kitchens into a scalable platform for global restaurant brands.He opens up on the company’s origin story, its no-CV culture, cold-emailing Sequoia for funding, using data and automation in every kitchen, and why slow scaling beats fast burnout.Listen in: You can follow Anirban Chowdhury on his social media: Twitter and LinkedinListen to Corner Office Conversation our new show:: Corner Office Conversation with Pawan Goenka, Chairman, IN-SPACe, Corner Office Conversation with The New Leaders of Indian Pharma and much more. Check out other interesting episodes from the host like: Why Is India Still Buying Russian Oil?, How AI is Rewriting Cinema Part 2, Trump vs Harvard: India Impact, Of Dragons and Elephants: Modi–Xi in Focus and much more.See omnystudio.com/listener for privacy information.

In this episode, host Josh interviews Rafael, founder of Share It Studio and a 3x Telly Award-winning Amazon marketing expert. Rafael shares strategies for building a successful brand on Amazon, emphasizing the importance of understanding your target audience, leveraging Amazon's brand analytics, and creating high-quality, authentic content. The discussion covers Amazon's evolving brand-building tools, including A+ content, brand stores, and social features like Posts and Live. Rafael offers actionable tips for optimizing listings and highlights the value of investing in content to boost trust and sales. Listeners also receive a special discount on Share It Studio services.Chapters:Introduction & Rafael's Background (00:00:00)Josh introduces Rafael, his achievements, and Share It Studio's success with Amazon listings.Mentorship & Entering Amazon Marketing (00:00:38)Rafael discusses the value of mentorship and how he transitioned into Amazon marketing.The Importance of Brand Building (00:02:36)Josh highlights Rafael's results and asks where sellers should start with brand building and content.Identifying Your Amazon Audience (00:03:09)Rafael explains the need to analyze data and understand the differences between Amazon and other e-commerce audiences.Using Amazon's Brand Tools (00:04:02)Discussion on Amazon's brand analytics, content tools, and the importance of creating a brand experience.Amazon's Social Features & Custom Content (00:05:22)Rafael emphasizes using Amazon's social features (Posts, Live, Follow) and creating custom content for holidays and trends.Three Actionable Takeaways for Sellers (00:06:57)Josh summarizes three key actions: analyze data, update content based on findings, and prioritize/testing content types.Content Quality Reflects Product Quality (00:10:03)Rafael stresses that high-quality, authentic content signals product quality to buyers, especially for sensitive categories.Final Thoughts & Influences (00:11:17)Rafael shares his admiration for Gary Vee and Carlos, and the importance of helping others in the e-commerce space.How to Connect with Share It Studio (00:12:55)Rafael provides contact info, offers a complimentary consultation, and a special discount for podcast listeners.Closing Remarks & Bonus Offer (00:14:00)Josh and Rafael wrap up, highlighting the 15% discount for listeners who mention the podcast.Links and Mentions:Tools and Websites:  Share It Studio  Amazon Brand Registry  Amazon Live Videos  Instagram  Contact Information:  Email: hello@shareitstudio.comInfluential Figures:  Gary Vaynerchuk (Gary Vee) on LinkedInTranscript:Josh 00:00:00  Today I am super excited to introduce you to Rafael. Rafael is the founder of Share It Studio. He is A3X Telly Award winning entrepreneur in marketing and film. He has 13 plus years of marketing experience, five of which are specialized in Amazon marketing. Sherritt studio sets itself apart as a boutique agency with a high level, data driven approach and bespoke full package services. The studio boasts 500 plus successful Amazon listings, with an average sales increase of 77% within the first month of launching. So welcome to the show, Rafael.Rafael 00:00:38  Josh, thank you so much for having me. I really appreciate it. What you were saying about finding somebody to help you. it's the best way I found out. I did the exact same thing with my mentors. Is Josh Nelson right here? Okay, so what you're offering is actually very, very, very good. I highly recommend that anybody that's, you know, listen to this. I met Josh in person. Super cool guy. you should definitely at least talk to him.Rafael 00:01:02  maybe you're not ready, but maybe within a month, you know you'll hit the target and you'll be ready to to to, you know, reach out to Josh and he can help you scale your business. But if if somebody has a blueprint, why would you want to, like, go sideways if somebody knows what it's going to happen? He's going to tell you, like, hey, you might run into this and this is what you have to do instead of you bouncing your head against the wall, you know?Josh 00:01:27  So true. Rafael, I guess I need to pay you that $100 now. Slide that under the table there.Rafael 00:01:33  No, this is not paid advertising. In no way whatsoever. It's just that I really I was I was super I am so stubborn that I, when I had my company, I was working for Nickelodeon at the time, and, I was, coordinator for post-production for Latin America. And I'm like, you know, at that time, my ego was just stupid.Rafael 00:01:55  and I was like, no, I don't need anybody's help with this. I can do myself, blah, blah, blah, blah. I'm just gonna apply for all the awards. I'm just gonna get all the awards and, you know, blah, blah, blah blah. And at some point I was like, oh my God, I'm really struggling, I need help. And a friend told me, a friend who's very much more successful than me with an agency. He's like, hey, man, I reached my million dollar mark, but I can't. I can't grow anymore. I don't seem to be growing. And he does completely different marketing. He does marketing for cleaning companies. I met this dude, and I really think you should meet him, and, you know, yada yada, yada. And Josh is the the the one of the reason why I went into the Amazon space.Josh 00:02:36  Well, Rafael, you've got a lot of experience obviously, in marketing. I mean, the statistics that you shared that, you know, as you've worked with over 500 different Amazon listings, you've been able to increase sales by 77%.Josh 00:02:50  That's a large amount. What should an Amazon seller or just an e-commerce seller? They're on the on board with you in terms of like they know they need to build a brand, but where do they even begin right to in terms of building out their content? They believe that brands are important. So like where do you start with all of this?Rafael 00:03:09  yes. That's a great question. It's a great, great question. it depends on the at what stage of your Amazon journey you're at. but if, let's say you're a seven figure seller, so you definitely have some, some, some data. even if you're selling an e-commerce or Shopify, you have data there. social media, which are your top followers? The tricky thing is that the the people who buy off of Amazon are not the exact same people who buy somewhere else. So even though you kind of simulate, some of my clients actually have a complete buyer persona on Shopify, then they have on Amazon.Josh 00:03:46  Interesting.Rafael 00:03:47  Yeah, it's super interesting.Rafael 00:03:48  Interesting. So if you have a seven figure seller on Amazon, you definitely have brand registry, which gives you brand analytics. Now let's understand the actual consumer. Who's the consumer who's buying from you. is it is it a male or is it a female?Josh 00:04:02  The first step is for you to identify who this audience is, right? Like who is the buyer for this particular product, because then that's going to change the way that you're merchandising your product, right? The images that you're creating. And then you also kind of dove into, you know, utilizing those tools, that Amazon has now done, I think, over the last two years, like Amazon has been...

Episode Description: In this episode of the Build Tech Stack Equity podcast, host Darius Gant sits down with Austin Clements, Managing Partner at Slauson & Co., an LA-based early-stage venture capital firm rooted in economic inclusion. Austin shares his journey from building websites as a teen in South LA to managing multimillion-dollar venture funds designed to empower underrepresented founders. He discusses how Slauson & Co. was born from a vision to democratize access to capital, what it really takes to raise a first fund, and the lessons learned along the way, including how timing, persistence, and purpose shaped their $75M debut fund. Austin also explores the evolving venture landscape, founder-market fit, and why authentic storytelling is now critical for entrepreneurs. Later in the episode, he dives into Slauson's Friends & Family Accelerator, a six-month program investing $300K in early founders with bold ideas shaping the future of human experience. If you're interested in venture capital, founder stories, or building inclusive pathways to tech innovation, this episode offers both wisdom and inspiration.   Founder Bio: Austin Clements is the Managing Partner and Co-Founder of Slauson & Co., a Los Angeles–based early-stage venture capital firm committed to driving economic inclusion by investing in technology that empowers small business owners and overlooked founders. At Slauson, Austin leads investments across sectors where innovation meets accessibility, bridging opportunity gaps and redefining what success in venture capital looks like. Prior to launching Slauson & Co., Austin honed his investment acumen at TenOneTen Ventures, where he supported some of LA's most promising early-stage startups, and began his career in investment management at AllianceBernstein. He also founded Pi Digital Media, a web and mobile development firm serving small businesses nationwide, an experience that deeply informs his perspective on entrepreneurship and technology. Beyond venture, Austin has long been an advocate for equity in tech and entrepreneurship. He was the founding Chair of PledgeLA, a groundbreaking collaboration between the Annenberg Foundation and the Los Angeles Mayor's Office designed to increase diversity, equity, and community engagement within LA's tech ecosystem. He currently serves as a Trustee for the Knight Foundation, where he helps shape investments in media innovation and community development, and has served on the boards of Library Foundation of Los Angeles and HBCUvc, contributing to pathways for underrepresented professionals in venture capital. A Kauffman Fellow, Austin earned his MBA from NYU Stern School of Business and his BA in Business Administration from Morehouse College. His career reflects a deep belief that inclusive investing not only fuels innovation but strengthens communities and builds generational wealth.   Timestamps  00:00 – Introduction: From South LA to Venture Capital 01:10 – Early Passion for Technology and Web Development 03:07 – Discovering Venture Capital Through Self-Education 05:20 – Partnering with AJ and Building the Vision for Slauson & Co. 06:00 – The Reality of Raising a First Fund 08:00 – Turning Points: COVID, George Floyd, and Industry Shifts 09:00 – Exceeding Expectations: From $15M Goal to $75M Fund 11:00 – The “Enroll, Don't Convince” Philosophy for Fundraising 13:00 – Lessons from 300 LP Calls and Building Credibility 14:00 – Slauson's Investment Thesis: Small Business Tech & Human Experience 16:00 – Founder-Market Fit and the Power of Lived Experience 17:00 – The Pattern Breakers Framework: Inflection, Insight, Idea 19:00 – How Founder Storytelling Has Changed in the AI Era 21:00 – Authenticity and Identity in Brand Building 23:00 – AI's Role in Startups and Investing: Finding the Right Layer 25:00 – The Case for Purpose-Built AI (Abby, the AI Therapy App) 29:00 – AI's Societal Impacts and the Future of Work 33:00 – One-Person Startups and the Limits of Context 37:00 – Launching the Friends & Family Accelerator 39:00 – Building Bridges for Underrepresented Founders 41:00 – Application Details and Call to Action   Resources Follow Darius Gant LinkedIn – https://www.linkedin.com/in/m-darius-gant-cpa-44650aa/ Company – www.tesoroai.com Slauson & Co. Website – https://slauson.co LinkedIn – https://www.linkedin.com/company/slausonandco/ Austin Clements LinkedIn – https://www.linkedin.com/in/austinclements/  

Are you spending more on ads but getting less in return? You're not alone. In this eye-opening conversation, Preston Rutherford, co-founder of Chubbies (which achieved a nine-figure exit and continues to see 8 years of consecutive growth), reveals why most modern brands are stuck in what he calls "the performance trap." Preston breaks down the crucial 95-5 rule—the reality that 95% of your audience isn't actively shopping at any given time—and explains why optimizing only for immediate conversions is slowly eroding your brand. He shares the hard-earned lessons from Chubbies' journey, including their midlife crisis moment when efficiency metrics looked great but the business fundamentals were deteriorating. This isn't about choosing between brand and performance—it's about finding the right balance to build sustainable, profitable growth. If you've ever wondered whether your marketing is building a moat or just buying clicks, this episode is essential listening.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Intro(04:08) The Journey of Chubbies(08:49) Navigating Early Success and Marketing Performance(16:10) Identifying Brand Erosion and Its Consequences(22:00) 1000 Free Postcards with Post Pilot(22:58) The 95-5 Rule(28:53) Balancing Demand Capture and Generation(32:25) Testing and Incrementality in Marketing(52:30) Understanding The Brand's Impact on Revenue (58:47) Insights from Data Analysis(1:04:18) Running Media Differently for Brand Building(1:09:37) Identifying ICP for Marathon Data(1:12:30) Fast Funding the Way You Need It with Wayflyer—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Preston's LinkedIn: https://www.linkedin.com/in/prestonrChubbies Website: https://www.chubbiesshorts.comSpecial Offer | PostPilot (Mention Ecommerce Evolution): https://postpilot.com/Special Offer | (Mention Ecommerce Evolution): https://wayflyer.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Robyn Donaldson. Entrepreneur, Mentor, and Founder of Renew Construction Services & STEM Exposure

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Robyn Donaldson. Entrepreneur, Mentor, and Founder of Renew Construction Services & STEM Exposure

ATM Media is redefining storytelling across advertising, technology, and media through authenticity and connection. Founder and CEO Robert Wheeler joins Inside the ICE House to share how ATM's people-first approach gives brands a trusted platform to celebrate their culture and vision. He discusses how the company's focus on high-quality, human-centered content is cutting through the clutter and transforming how stories are told in today's digital landscape.

Scott Kaier makes his second appearance on the show today. You can his first vist way back on episode 232 in August 2020. As President of Formidable Media, Scott helps a select group of clients build their brands globally through tailored marketing services—public relations, custom content, paid media, and social support. As Senior VP at Green Threads DPP, Scott also leads efforts around the EU's upcoming Digital Product Passport (DPP) legislation, guiding companies through compliance and integration. His specialties include textiles, sustainable materials, performance fabrics, and the outdoor industry. Show Notes You ever have that moment where you realize you've been playing the game backwards? That was me, mid-career, sitting in a glossy outdoor brand office with beautiful gear… that nobody wanted to write about. What Happened: I didn't come from some Madison Avenue ad agency. I started in bike shops — greasy hands, mismatched gear, and an obsession with adventure. I wasn't chasing media hits, I just wanted to be around people who got it. Fast forward a few years, I'm deep into PR for top-tier outdoor brands, working with media, crafting stories, and yet… I'd see some products completely flop in the press while others (less exciting, in my opinion) stole the spotlight. At first, I took it personally. Like, why aren't they seeing the story here? But here's what I learned: the best stories aren't the ones brands tell about themselves — they're the ones that resonate. Principle: Outdoor brands often fall in love with their products, not their audience. They get caught up in their idea of what's newsworthy, forgetting that real stories aren't about features — they're about connection. And connection comes from authenticity, timing, and meeting people where they are. Transition: Most outdoor brands are struggling not because they don't have great gear, but because they're telling stories no one is listening to. The market has changed. What worked in the golden age of trade shows and glossy magazine spreads doesn't fly in today's fragmented media world. And while your product might be sustainable, your message might not be. That's why this week's podcast episode is such a wake-up call for brand leaders trying to stay relevant. Scott Kaier dives deep into what the outdoor industry gets wrong (and right) about media, storytelling, and brand strategy — and what's coming next with EU digital product passports and sustainability compliance. Call to Action: Still wondering why your product isn't getting the attention it deserves? That's the pain. Getting ghosted by media, confused by content trends, feeling like your message gets lost? That's the agitation. Scott's been on both sides — agency and in-house — and he shares the mindset shift that changes everything. That's the solution.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Leola Anifowoshe.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Leola Anifowoshe.

Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Dr. Leola Anifowoshe.

Please visit Jasravee at ⁠⁠https://jasravee.com/⁠⁠Email Jasravee at jasravee@gmail.com

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Benjamin Kenyon. A veteran NBA performance coach and founder of Client Performance Coaching.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Benjamin Kenyon. A veteran NBA performance coach and founder of Client Performance Coaching.

Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazonTired of hearing that Amazon FBA is “over”? We unpack why the opportunity didn't die—it evolved—and how smart operators are winning by pairing founder-led insight with ruthless execution. Our guest, veteran seller and agency founder Andy Isom, takes us from his first experiments in the Jungle Scout era to the playbooks he uses today across dozens of live accounts. The big ideas: pick products you actually understand, design for shareability so people want to post what they buy, and respect logistics as a profit lever, not a back-office chore.We break down the product criteria that still hold up—small, lightweight, and simple for beginners—and when to flip the script with oversized or “boring” items that live in quieter niches. Andy explains how Amazon's algorithm increasingly rewards external traffic and brand search, why “me too” listings bleed on PPC, and how to choose between rank-first or profit-first ad frameworks. If you've ever felt stuck at break-even ACOS, you'll hear clear ways to test, segment, and scale without gambling the whole account.Looking for immediate upside? Build a seasonal portfolio. Seasonal SKUs consistently convert harder, advertise cheaper, and generate fast turns when timed well. We map how to stagger products across the calendar, forecast inventory to avoid painful fees, and use ocean freight, 3PL staging, and smarter placement settings to keep logistics costs in check. Along the way, Andy shares why he launched a boutique agency, the advantages of cross-account pattern recognition, and the mindset shifts that separate resilient brand builders from the crowd.If you're serious about Amazon in 2025—new seller or seven-figure operator—this conversation offers practical steps to protect margin, spark demand, and scale with precision. Enjoy the episode, then subscribe, share it with a friend who needs a better game plan, and leave a quick review to help others find the show.Website: https://andyisom.com/?utm_source=chatgpt.comPodcast: https://podcasts.apple.com/us/podcast/built-by-business-amazon-fba-e-commerce-brand-building/id1497465347YouTube: https://www.youtube.com/channel/UCJx5K6buMEtislBGkLl4PcwFacebook: https://www.facebook.com/andyisom100k/?utm_source=chatgpt.comInstagram: https://www.instagram.com/theandyisom/?hl=enTwitter: https://x.com/amzwithandyisom?utm_source=chatgpt.comSpotify: https://open.spotify.com/show/52L8k1GbdWb4mngZNp92b7Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show

Today on the Buck Junkies Podcast, we've brought on Jeff Jones of Chene hunting gear to talk about what it takes to build a hunting gear brand from the ground up and his experiences along the way!... Timestamps: 00:00 - Intro 00:13 - Welcome Jeff Jones of Chene! 00:52 - Jeff's hunting background 05:30 - Was Jeff thinking about making hunting gear growing up? 08:45 - Jeff's history in Hunting Gear 11:37 - How did Chene start? 17:32 - What sets Chene apart from other companies? 23:30 - Where did the name 'Chene' come from? 25:02 - What other products are Chene interested in producing? 29:10 - This is the BIGGEST advice for companies creating a new hunting product 31:04 - The BIGGEST challenges when Chene Launched 34:28 - What does Jeff's hunting camp look like? 40:10 - Getting your kids involved at deer camp 42:01 - Our FAVORITE ways to eat duck 44:45 - Duck hunting or Turkey hunting, what are you pickin'? 47:01 - Juggling hunting life with home life 49:50 - Chene's Conservation Efforts

If you're constantly asking yourself "what do they want me to say?" instead of "what do I want to share?" you might be building a fake community instead of a genuine one. This episode will help you understand the difference and why it matters for your business. Today I'm diving deep into the psychology behind content creation and why so many of us end up people-pleasing our way to an audience that doesn't actually stick around. We're talking about the difference between having spectators who clap and leave versus active participants who buy into your essence and stay through your pivots, mistakes, and boundary-setting. Here's the truth: scared people don't become well-known, and boring people don't get paid. If you're trying to make everyone love you and never want to upset anyone, you'll never stand out or get the visibility you're craving. Your brain literally filters out sameness. It only pays attention to emotion, polarity, and what's different! I'm breaking down why we cater to fake communities (spoiler: it's often about that inner child need for validation and safety), how to spot whether your community is genuine or performative, and what to do if you realize you've been building the wrong kind of following. Plus, I'm sharing the mindset shifts you need to make if you want to attract people who will stick with you for the long haul. In today's episode, we're talking about: The difference between audience and community  How to spot a fake community  The psychology behind people-pleasing content  What makes a genuine community stick around through pivots, mistakes, and changes in your business How to start building real connection by detaching from metrics  Connect with me:  Website Join our email list! Instagram Pinterest   Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we've thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

In this episode, we break down how to build a marketingstrategy that actually drives business growth. The marketing strategy you'lllearn here focuses on clarity, focus, and scaling what works: not chasing shinytrends. Andrew Davies, CMO of Paddle, shares the principles behindtheir success, revealing how narrowing your focus can unlock explosive results.You'll learn how to align your team around one clear goal,define your ideal customer, and create a marketing strategy that compounds overtime. We also explore how Paddle used segmentation, long-termbrand building, and product-led messaging to reshape their marketing strategyand outperform competitors.  Whether you're a founder, marketer, or creative, thisepisode gives you a framework to build a marketing strategy that scales withoutburnout.  -----  The Story Club  Instagram: ⁠https://www.instagram.com/thestoryclubpodcast⁠Youtube: ⁠https://www.youtube.com/@iamjonnyrose⁠LinkedIn: ⁠https://www.linkedin.com/in/jonnysrose⁠ Andrew Davies  Website: https://www.paddle.comLinkedIn: https://www.linkedin.com/in/andjdavies Chapters:  (00:00) - Introduction (00:07) - Andrew's Role at Paddle (00:44) - Paddle's Business Model and Growth (02:15) - Challenges and Changes at Paddle (03:18) - Marketing Challenges and Changes (05:47) - Reflections on Past Marketing Strategies(07:09) - Advice on Navigating Marketing Challenges (07:29) - Examples of Being Early, Late, or Wrong (11:31) - Improving Marketing Strategies (11:55) - Importance of Market Segmentation (14:18) - Expanding Market Segments (15:45) - Understanding the Market and Customer Segmentation(16:56) - The Strategic Purpose of Marketing at Paddle (19:21) - The Importance of Face-to-Face Interactions (19:44) - The Role of Marketing in Building Relationships (22:38) - The Value of Networking and Peer Learning (23:33) - The Current State of B2B Marketing (25:03) - Bold Marketing Campaigns at Paddle (25:48) - The Value of Brand Building (28:26) - The Impact of Entrepreneurial Mindset on Marketing(29:36) - Advice for Marketers Seeking to Understand TheirTarget Market (30:30) - Gaining Insights from Customer Conversations (31:16) - The Launch of Paddle Building (31:50) - Current Marketing Trends and Opportunities (32:25) - The Impact of AI on Marketing (32:45) - Advice to Younger Self (33:49) - How to Follow Andrew's Journey

-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Kika Wise. A former professional dancer turned entrepreneur, franchisor, and wellness educator. She is the Founder and CEO of Kika Stretch Studios, a franchise specializing in assisted stretching for wellness and longevity.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Loni Love. Emmy Award-winning comedian, actress, and author. The conversation centers around her memoir, I Tried to Change So You Don’t Have To, and offers a rich blend of personal storytelling, cultural insight, and motivational wisdom.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Loni Love. Emmy Award-winning comedian, actress, and author. The conversation centers around her memoir, I Tried to Change So You Don’t Have To, and offers a rich blend of personal storytelling, cultural insight, and motivational wisdom.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lamar Tyler.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dami Kujembola. CEO and co-founder of Amplify Africa:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dami Kujembola. CEO and co-founder of Amplify Africa:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lamar Tyler.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Lamar Tyler.

In this FDE+ episode, Kortney Harmon is joined by Benjamin Mena, Managing Partner at Select Source Solutions and host of The Elite Recruiter Podcast, to explore how AI is transforming the recruiting industry.They discuss how top performers are using AI to automate sourcing, streamline outreach, and clean up CRMs — while doubling down on the human skills that build trust, strengthen relationships, and drive revenue. Benjamin also shares real-world examples of how combining technology with a personal touch is helping recruiters stay competitive and deliver stronger results.Tune in to learn how to leverage AI without losing what makes recruiters indispensable — and position yourself to thrive in 2025 and beyond.__________________________Follow Benjamin Mean on LinkedIn at: LinkedIn | Benjamin MenaLink to the Tool List mentioned at: hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Want to learn more about Crelate? Book a demo hereSubscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Miko Branch.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Miko Branch.

The founder of Late July Snacks and Nixie talks to Mark and Kate about why it's so important to create brands that stand for something meaningful; why she walked away from so many sales opportunities; how her parents' (her father founded Cape Cod Potato Chips and her mother owned a natural food store) beliefs and morals are deeply ingrained in her brands; and being the kid who went on a macrobiotic summer retreat with her mom. Hosted on Acast. See acast.com/privacy for more information.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Miko Branch.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tremayne Thompson. A co-owner of Perfect Note, a dinner supper club with locations in Birmingham, Alabama and Atlanta, Georgia. The conversation is a rich blend of entrepreneurship, community service, music, and food culture.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Nicole Roberts Jones.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Nicole Roberts Jones.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stacey Gholar.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stacey Gholar.