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Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Demond Martin. Co‑founder and CEO of Well With All, a Black‑owned purpose‑driven wellness brand—joins Rushion McDonald to discuss health equity, entrepreneurship, his life story, his upcoming book Friends of the Good, and his new $1M AI Health Equity Prize. Martin shares how his difficult upbringing in the projects and rural North Carolina shaped his commitment to giving back. After a successful 21‑year career as the only Black partner at a major hedge fund, he launched Well With All to merge consumer products, wellness, and social impact. The brand donates 20% of its profits to health‑equity initiatives. He discusses product innovation, the importance of supplements in underserved communities, the power of Black longevity, and the need to prepare younger generations for healthier futures. He also explains his upcoming book—which uses Aristotle’s philosophy of “friends of the good” to show how meaningful relationships enable success. The conversation is energetic, inspirational, and focused on using business as a force for social good.
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Tammeca Rochester. SUMMARY OF THE TAMMECA ROCHESTER INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald 1. Purpose of the Interview The interview was designed to: Spotlight Tammeca Rochester, founder and CEO of Harlem Cycle, and her journey from engineering and corporate marketing into entrepreneurship. Highlight the importance of holistic wellness, community‑based fitness, and representation within the fitness industry. Inspire entrepreneurs—especially Black women—to pursue business ownership, develop strong business plans, and stay committed to their vision despite barriers. Overall, the interview serves as both a success story and a lesson in entrepreneurship, community impact, and personal transformation. 2. Summary of Key Themes A. Re‑Defining Herself Through Education & Career Changes Tammeca explains why she pursued multiple degrees—from Spelman and Georgia Tech to NYU Stern—and how each phase of her life motivated a new direction. She began in engineering, shifted to business, and ultimately found her passion in wellness. B. The Birth of Harlem Cycle Launched out of personal stress relief and a desire for culturally inclusive fitness spaces. Indoor cycling reminded her of joyful childhood bike rides in Atlanta. She wanted a wellness space where Black people felt seen, represented, and culturally connected—something missing from other cycling studios she attended. C. Building a Community-Centered Fitness Brand Harlem Cycle blends movement, music, and culture, playing the genres she grew up with—reggae, soca, hip‑hop—and fostering a socially connected environment.She stresses that fitness isn’t just physical but also emotional and mental health. D. Entrepreneurship: The Real Story Tammeca self‑financed her business after being denied a bank loan. She built her studio while still working full‑time and caring for a young child. Her first year was grueling—waking up at 5:30am and working until after 9pm daily. She emphasizes the importance of writing a business plan, using realistic projections, and staying true to your vision. E. Mentorship, Representation, and Industry Impact Over 60% of her team began as Harlem Cycle clients she later trained to become instructors. She aims to shift the fitness industry to include more diverse voices and accessible community wellness options. She plans for expansion, opening a third Harlem Cycle location in Newark to serve another community with limited wellness options. 3. Key Takeaways 1. You can redefine yourself at any point in life. “We can always redefine ourselves at any moment in life.” 2. Wellness must address the whole person. “Fitness is not just physical… it’s emotional and mental well‑being.” 3. Create community spaces where people feel represented. Tammeca built Harlem Cycle because she felt isolated in other fitness spaces as the only person of color. She wanted a studio rooted in Black culture and community. 4. Entrepreneurship requires discipline, planning, and sacrifice. “Write out your plan… and stay true to your plan.” “Just because you build it doesn’t mean they’ll come.” 5. Community impact drives her business model. Harlem Cycle isn’t just a workout studio—it's a culturally rooted community center focused on mental, emotional, and physical health. 6. Representation & mentorship matter. “60% of my team started as clients that we trained.” 4. Memorable Quotes Here are the strongest, most quotable lines from Tammeca: On Reinvention “Each time has been a moment in life where I evolved because of a goal I personally wanted.” On Holistic Fitness “Fitness to me is all about how we take care of our bodies—not just our physical body, but our emotional well‑being, our mental well‑being.” On Creating Harlem Cycle “I didn’t want to be the only person of color in the room—again. I wanted a place where my community could be seen.” On Entrepreneurship “Just because you build it doesn’t mean they’ll come… back down those numbers by 90%.” On Community Impact “We’re changing the fitness industry… starting here in Harlem by training our clients to be part of the wellness industry.” On Cultural Integrity “We don’t care about competition here—it’s about community.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
Listen and Subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ryan Richmond and Greg Bowman. Co‑owners of Popcorn Remix, a Georgia‑based gourmet popcorn brand known for more than 60 innovative flavors ranging from King Crab Legs to Charlene’s Banana Pudding to chocolate‑covered strawberry. Together they share their partnership story, the origin of Popcorn Remix, the explosive growth of their brand, how they built a powerhouse fundraising platform (WePowerFundraisers.com), their expansion into major sports and entertainment venues, and the unique combination of hustle, creativity, faith, and community service that drives their success.
Listen and Subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Alicia Lyttle. SUMMARY OF THE ALICIA LYTTLE INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald [ 1. Purpose of the Interview The purpose of this interview was to: Showcase Alicia Lyttle, CEO and co‑founder of Air Innovations, known widely as the “Queen of AI.” [ Educate small business owners, entrepreneurs, and nonprofits on how to leverage AI for growth. Highlight her mission to empower the African American community to not only keep up with AI—but lead in it. [ Demonstrate how AI tools can transform operations, content creation, finances, and productivity in minutes instead of months. Inspire listeners through her entrepreneurial journey, professional pivots, and personal resilience. 2. High-Level Summary Alicia Lyttle returns to the show two years after her last appearance, now positioned at the forefront of the global AI movement. She explains how her work has shifted from annual summits to monthly AI Business Summits, teaching tens of thousands of entrepreneurs how to use AI hands‑on for content, marketing, operations, and scaling. She breaks down how simple tools—such as NotebookLM, ChatGPT, Jasper, Gemini, and HeyGen—can turn a single piece of content into newsletters, PowerPoints, videos, study guides, and more. She stresses that AI is now accessible, especially with free versions like ChatGPT. Alicia also shares her origin story in AI, beginning with a 15‑year‑old speaker at Walmart Tech Live describing IBM Watson. This sparked her fascination and ultimately led her to pivot her entire company toward full-time AI training and consulting by 2022—despite skepticism from her peers. She details the massive growth of her brand, including 21,000+ live summit attendees and explosive social media expansion. The interview also addresses AI’s role in finance, healthcare, government, job disruption, and how individuals can future‑proof themselves. Her personal story of overcoming a restrictive ex-husband who told her she would “never speak again” underscores her powerful message: no one should silence your gifts. Now she speaks to thousands, leads major events, and helps others build new careers in AI. 3. Key Takeaways A. AI Is Evolving Fast—and So Must We AI is changing so quickly that entrepreneurs cannot afford to wait for annual updates. This is why Alicia shifted to monthly training summits. People need ongoing education to stay competitive. B. Hands‑On AI Education Is the Key Alicia doesn’t just lecture—she walks participants through real demonstrations: Uploading YouTube links Creating summaries Generating emails, mind maps, PowerPoints, quizzes, videos, and more…all from a single input. Her approach eliminates fear and teaches entrepreneurs how to use AI immediately. C. Accessibility Has Changed the Game The release of ChatGPT, especially the free version, democratized AI. Before that, tools like IBM Watson were too complex and expensive. Now anyone with a laptop and internet connection can build websites, write content, or automate business flows in minutes. [ D. The African American Community Must Lead—Not Follow Alicia emphasizes that historically, Black communities have been “last in line” in tech innovation, but this AI era presents a once‑in‑a‑generation opportunity to jump ahead.She sees it as her mission to speak everywhere Black entrepreneurs are to ensure they seize this moment. E. AI Will Replace Tasks—But People Can Future‑Proof Themselves Jobs are already shifting. Companies are laying off non–AI‑literate employees.Alicia urges people to: Become AI‑fluent Join AI committees at work Pursue certification Use AI to become their company’s internal expert “There’s no maybe—you have to learn AI,” she warns. F. AI is Transforming Every Sector: Finance, Healthcare, Government She provides insights on… AI receptionists (“Monica” and “Leslie”) that boost customer interaction to 92% Financial analysis using secure ChatGPT setups AI mental health companions Government calls for national AI leadership G. Alicia Monetizes Through Education, Certification & Consulting Her business model includes: Free monthly summits Paid masterclasses Corporate consulting AI certifications Live Atlanta workshops She teaches others to become AI consultants too. H. Her Personal Triumph Story Inspires Thousands A powerful moment is when she recounts her ex-husband saying: “There’s only one quarterback on a team—and you will never speak again.”Yet today, 1,200+ people attend her live events, and tens of thousands join her virtual trainings. Her success proves resilience and purpose overcome adversity. 4. Key Quotes On AI Opportunity “Never has there been a better time in history to start, build, or scale a business than right now.” On Training Entrepreneurs “Open your laptops… use the same prompt I use. See what results you get.” On the Power of AI Tools “You can take one episode and repurpose it into all these different content ways.” On Pivoting Her Entire Company “In 2022, I said we’re closing this business and going all in on AI.” On Being Black in Tech “My mission is to make sure our community is not left behind—but ahead of the curve.” On Personal Resilience “You will be speaking on the best stages… people will come to see you.”(A friend’s response after she was told she’d “never speak again.”) On Future-Proofing Careers “Those using AI will replace you. You have to learn how to leverage AI.” On AI as a Human-First Technology “AI plus human intelligence—that’s what takes things to the next level.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
Listen and Subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Alicia Lyttle. SUMMARY OF THE ALICIA LYTTLE INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald [ 1. Purpose of the Interview The purpose of this interview was to: Showcase Alicia Lyttle, CEO and co‑founder of Air Innovations, known widely as the “Queen of AI.” [ Educate small business owners, entrepreneurs, and nonprofits on how to leverage AI for growth. Highlight her mission to empower the African American community to not only keep up with AI—but lead in it. [ Demonstrate how AI tools can transform operations, content creation, finances, and productivity in minutes instead of months. Inspire listeners through her entrepreneurial journey, professional pivots, and personal resilience. 2. High-Level Summary Alicia Lyttle returns to the show two years after her last appearance, now positioned at the forefront of the global AI movement. She explains how her work has shifted from annual summits to monthly AI Business Summits, teaching tens of thousands of entrepreneurs how to use AI hands‑on for content, marketing, operations, and scaling. She breaks down how simple tools—such as NotebookLM, ChatGPT, Jasper, Gemini, and HeyGen—can turn a single piece of content into newsletters, PowerPoints, videos, study guides, and more. She stresses that AI is now accessible, especially with free versions like ChatGPT. Alicia also shares her origin story in AI, beginning with a 15‑year‑old speaker at Walmart Tech Live describing IBM Watson. This sparked her fascination and ultimately led her to pivot her entire company toward full-time AI training and consulting by 2022—despite skepticism from her peers. She details the massive growth of her brand, including 21,000+ live summit attendees and explosive social media expansion. The interview also addresses AI’s role in finance, healthcare, government, job disruption, and how individuals can future‑proof themselves. Her personal story of overcoming a restrictive ex-husband who told her she would “never speak again” underscores her powerful message: no one should silence your gifts. Now she speaks to thousands, leads major events, and helps others build new careers in AI. 3. Key Takeaways A. AI Is Evolving Fast—and So Must We AI is changing so quickly that entrepreneurs cannot afford to wait for annual updates. This is why Alicia shifted to monthly training summits. People need ongoing education to stay competitive. B. Hands‑On AI Education Is the Key Alicia doesn’t just lecture—she walks participants through real demonstrations: Uploading YouTube links Creating summaries Generating emails, mind maps, PowerPoints, quizzes, videos, and more…all from a single input. Her approach eliminates fear and teaches entrepreneurs how to use AI immediately. C. Accessibility Has Changed the Game The release of ChatGPT, especially the free version, democratized AI. Before that, tools like IBM Watson were too complex and expensive. Now anyone with a laptop and internet connection can build websites, write content, or automate business flows in minutes. [ D. The African American Community Must Lead—Not Follow Alicia emphasizes that historically, Black communities have been “last in line” in tech innovation, but this AI era presents a once‑in‑a‑generation opportunity to jump ahead.She sees it as her mission to speak everywhere Black entrepreneurs are to ensure they seize this moment. E. AI Will Replace Tasks—But People Can Future‑Proof Themselves Jobs are already shifting. Companies are laying off non–AI‑literate employees.Alicia urges people to: Become AI‑fluent Join AI committees at work Pursue certification Use AI to become their company’s internal expert “There’s no maybe—you have to learn AI,” she warns. F. AI is Transforming Every Sector: Finance, Healthcare, Government She provides insights on… AI receptionists (“Monica” and “Leslie”) that boost customer interaction to 92% Financial analysis using secure ChatGPT setups AI mental health companions Government calls for national AI leadership G. Alicia Monetizes Through Education, Certification & Consulting Her business model includes: Free monthly summits Paid masterclasses Corporate consulting AI certifications Live Atlanta workshops She teaches others to become AI consultants too. H. Her Personal Triumph Story Inspires Thousands A powerful moment is when she recounts her ex-husband saying: “There’s only one quarterback on a team—and you will never speak again.”Yet today, 1,200+ people attend her live events, and tens of thousands join her virtual trainings. Her success proves resilience and purpose overcome adversity. 4. Key Quotes On AI Opportunity “Never has there been a better time in history to start, build, or scale a business than right now.” On Training Entrepreneurs “Open your laptops… use the same prompt I use. See what results you get.” On the Power of AI Tools “You can take one episode and repurpose it into all these different content ways.” On Pivoting Her Entire Company “In 2022, I said we’re closing this business and going all in on AI.” On Being Black in Tech “My mission is to make sure our community is not left behind—but ahead of the curve.” On Personal Resilience “You will be speaking on the best stages… people will come to see you.”(A friend’s response after she was told she’d “never speak again.”) On Future-Proofing Careers “Those using AI will replace you. You have to learn how to leverage AI.” On AI as a Human-First Technology “AI plus human intelligence—that’s what takes things to the next level.” #SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.
Listen and Subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Alicia Lyttle. SUMMARY OF THE ALICIA LYTTLE INTERVIEW From “Money Making Conversations Master Class” with Rushion McDonald [ 1. Purpose of the Interview The purpose of this interview was to: Showcase Alicia Lyttle, CEO and co‑founder of Air Innovations, known widely as the “Queen of AI.” [ Educate small business owners, entrepreneurs, and nonprofits on how to leverage AI for growth. Highlight her mission to empower the African American community to not only keep up with AI—but lead in it. [ Demonstrate how AI tools can transform operations, content creation, finances, and productivity in minutes instead of months. Inspire listeners through her entrepreneurial journey, professional pivots, and personal resilience. 2. High-Level Summary Alicia Lyttle returns to the show two years after her last appearance, now positioned at the forefront of the global AI movement. She explains how her work has shifted from annual summits to monthly AI Business Summits, teaching tens of thousands of entrepreneurs how to use AI hands‑on for content, marketing, operations, and scaling. She breaks down how simple tools—such as NotebookLM, ChatGPT, Jasper, Gemini, and HeyGen—can turn a single piece of content into newsletters, PowerPoints, videos, study guides, and more. She stresses that AI is now accessible, especially with free versions like ChatGPT. Alicia also shares her origin story in AI, beginning with a 15‑year‑old speaker at Walmart Tech Live describing IBM Watson. This sparked her fascination and ultimately led her to pivot her entire company toward full-time AI training and consulting by 2022—despite skepticism from her peers. She details the massive growth of her brand, including 21,000+ live summit attendees and explosive social media expansion. The interview also addresses AI’s role in finance, healthcare, government, job disruption, and how individuals can future‑proof themselves. Her personal story of overcoming a restrictive ex-husband who told her she would “never speak again” underscores her powerful message: no one should silence your gifts. Now she speaks to thousands, leads major events, and helps others build new careers in AI. 3. Key Takeaways A. AI Is Evolving Fast—and So Must We AI is changing so quickly that entrepreneurs cannot afford to wait for annual updates. This is why Alicia shifted to monthly training summits. People need ongoing education to stay competitive. B. Hands‑On AI Education Is the Key Alicia doesn’t just lecture—she walks participants through real demonstrations: Uploading YouTube links Creating summaries Generating emails, mind maps, PowerPoints, quizzes, videos, and more…all from a single input. Her approach eliminates fear and teaches entrepreneurs how to use AI immediately. C. Accessibility Has Changed the Game The release of ChatGPT, especially the free version, democratized AI. Before that, tools like IBM Watson were too complex and expensive. Now anyone with a laptop and internet connection can build websites, write content, or automate business flows in minutes. [ D. The African American Community Must Lead—Not Follow Alicia emphasizes that historically, Black communities have been “last in line” in tech innovation, but this AI era presents a once‑in‑a‑generation opportunity to jump ahead.She sees it as her mission to speak everywhere Black entrepreneurs are to ensure they seize this moment. E. AI Will Replace Tasks—But People Can Future‑Proof Themselves Jobs are already shifting. Companies are laying off non–AI‑literate employees.Alicia urges people to: Become AI‑fluent Join AI committees at work Pursue certification Use AI to become their company’s internal expert “There’s no maybe—you have to learn AI,” she warns. F. AI is Transforming Every Sector: Finance, Healthcare, Government She provides insights on… AI receptionists (“Monica” and “Leslie”) that boost customer interaction to 92% Financial analysis using secure ChatGPT setups AI mental health companions Government calls for national AI leadership G. Alicia Monetizes Through Education, Certification & Consulting Her business model includes: Free monthly summits Paid masterclasses Corporate consulting AI certifications Live Atlanta workshops She teaches others to become AI consultants too. H. Her Personal Triumph Story Inspires Thousands A powerful moment is when she recounts her ex-husband saying: “There’s only one quarterback on a team—and you will never speak again.”Yet today, 1,200+ people attend her live events, and tens of thousands join her virtual trainings. Her success proves resilience and purpose overcome adversity. 4. Key Quotes On AI Opportunity “Never has there been a better time in history to start, build, or scale a business than right now.” On Training Entrepreneurs “Open your laptops… use the same prompt I use. See what results you get.” On the Power of AI Tools “You can take one episode and repurpose it into all these different content ways.” On Pivoting Her Entire Company “In 2022, I said we’re closing this business and going all in on AI.” On Being Black in Tech “My mission is to make sure our community is not left behind—but ahead of the curve.” On Personal Resilience “You will be speaking on the best stages… people will come to see you.”(A friend’s response after she was told she’d “never speak again.”) On Future-Proofing Careers “Those using AI will replace you. You have to learn how to leverage AI.” On AI as a Human-First Technology “AI plus human intelligence—that’s what takes things to the next level.” #SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
In this episode of The Boulos Beat, guest host Tony McDonald sits down with Luke Holden, founder and CEO of Luke's Lobster. Luke shares his journey from growing up in Maine's lobstering industry to working in New York investment banking, and how a search for an authentic lobster roll led to the founding of Luke's Lobster in 2009 with his father and business partner Ben Conniff.Now operating 28 locations across the United States, with international locations in Singapore and Japan, Luke's Lobster has become a globally recognized brand rooted in sustainability and quality. Luke discusses the importance of vertical integration, community relationships, and the strategic growth of the company's consumer packaged goods business. The conversation also explores how Luke's restaurant footprint and real estate strategy play a critical role in brand awareness and long-term growth.Perfect for listeners interested in entrepreneurship, food and beverage, brand expansion, sustainability, and real estate strategy.
Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com Mark Ward, founder of Regal Rogue, joins for a conversation validating bottom-up principles through 15 years of vermouth brand building. The discussion explores the actual mechanics of turning one account into ten, ten into a hundred, and the behavior that happens in between those numbers.The conversation challenges common misconceptions about bottom-up building: it's not about being small, building slowly, or lacking ambition. It's about the specific actions required to convert relationships, the constant auditing of whether your message connects with buyers, and understanding that past success guarantees nothing about future performance. Through examples spanning Seedlip's category creation, Diageo's Distilled Ventures program, CÎROC's P Diddy turnaround, and Regal Rogue's 15-year journey to simplifying their serves down to three drinks, the discussion reveals how the nuances of brand building remain fundamentally different across environments. What worked in 2011 operates differently in 2026, and expertise from one launch doesn't translate automatically to the next.The conversation establishes that bottom-up isn't a "small brand" strategy. It's the behavior required at any scale when building genuine relationships and advocacy, whether you're at 1,000 nine liters or 1,000,000 nine liters. The critical work involves constant checking that what you think you're saying actually connects with what buyers hear, because the gap between brand intention and market perception determines everything.Timestamps00:00 Introduction and Greetings00:40 Discussing Bottom-Up Mentality01:51 Challenges in Building a Brand03:57 Realizations and Reflections05:34 Simplifying the Brand Message08:09 Insights on Craft Brands and Big Brands12:55 Principles of Brand Building22:37 Consistency in Brand Messaging31:55 Conclusion and Final Thoughts This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ingrid Jacobs. A veteran enterprise leader, former HR executive, and Chief Growth Officer for The Revenue Retreat, a luxury boutique retreat for executive women who want to build profitable businesses without burnout. She and Rushion discuss her corporate background, her unique approach to customer integration, the challenges women face in entrepreneurship, pricing psychology, common business mistakes, age-related limiting beliefs, and the transformational design of her retreat program.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ingrid Jacobs. A veteran enterprise leader, former HR executive, and Chief Growth Officer for The Revenue Retreat, a luxury boutique retreat for executive women who want to build profitable businesses without burnout. She and Rushion discuss her corporate background, her unique approach to customer integration, the challenges women face in entrepreneurship, pricing psychology, common business mistakes, age-related limiting beliefs, and the transformational design of her retreat program.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Ingrid Jacobs. A veteran enterprise leader, former HR executive, and Chief Growth Officer for The Revenue Retreat, a luxury boutique retreat for executive women who want to build profitable businesses without burnout. She and Rushion discuss her corporate background, her unique approach to customer integration, the challenges women face in entrepreneurship, pricing psychology, common business mistakes, age-related limiting beliefs, and the transformational design of her retreat program.
In this revealing episode, Shawn Soole sits down with Alexandre Gabriel, visionary founder of Maison Ferrand and one of the most influential thinkers in the global spirits world. From reviving historic brand identities to steering cocktail culture toward authenticity and craftsmanship, Alexandre shares his perspective on creativity, entrepreneurship, and what it takes to lead in an ever-evolving industry.Whether you're a bartender, distiller, brand builder, or producer, this conversation bridges deep heritage with modern innovation — unpacking not just how spirits are made, but how ideas endure.
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore what makes ads memorable over time, not just minutes after viewing. They reveal how emotion, brand relevance, and AI are reshaping how marketers should think about ad recall and creative testing. Topics covered: [01:00] "Long-Term Ad Memorability: Understanding and Generating Memorable Ads"[02:00] Why short-term recall is a poor proxy for advertising effectiveness[04:00] Emotion as the strongest driver of long-term memory[05:00] How brand relevance affects ad memorability[06:00] AI model Henry predicts and generates more memorable ads[07:00] Practical takeaways for marketers on creative testing To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: Khosla, A., Ranjan, A., Torralba, A., Oliva, A., & colleagues. (2024). Long-term ad memorability: Understanding and generating memorable ads. Adobe Research and collaborating universities. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Every marketing strategy works. Funnels work. Social media works. Ads work. DMs work. The question isn't what works, it's what works for YOU and the business you actually want to build. Today I'm joined by Landon Poburan, a serial entrepreneur and marketing strategist who's managed over $15 million in advertising across 10+ years. After going $42K in debt, experiencing clinical burnout, and building businesses he wanted to escape from, he completely pivoted to what he calls an "un-hustled philosophy" and now runs a thriving business working 4-6 hours per day.We're unpacking why every marketing strategy actually works but not every single one is going to work for you (and how to identify what aligns with your values and lifestyle), the real difference between brand building and conversion-focused marketing and where these two intersect (this explanation is the best I've ever heard), why consistency beats tactics every single time and how to set realistic expectations when building something sustainable, the dangerous trap of building a business based on somebody else's definition of success (and how to avoid it), a complete masterclass on Substack and how it allowed Landon to build nine revenue streams with writing (with minimal video, no photo shoots, no endless content creation), why being early on emerging platforms can be massive leverage, the formula for marketing success: quality times quantity (not quality OR quantity), how marketing is actually as much mindset as it is strategy, and why things take the time they take (no shortcuts, no guarantees, just consistent effort toward what you actually want).If you've been drowning in marketing advice, jumping from strategy to strategy, or building a business you're starting to hate, this episode will completely reframe how you think about marketing and what success actually means for you.Timestamps: 01:58 Marketing Strategies and Brand Building06:38 The Importance of Consistency and Realistic Expectations09:58 Balancing Conversion and Brand Building25:22 The Role of Consistency in Business Success36:20 Quality vs. Quantity in Content Creation44:54 The Future of Personal Branding and AI49:08 Landon's Substack Journey51:37 The Growth and Potential of Substack52:58 The Benefits of Writing on Substack56:00 The Importance of Building a Personal Brand57:44 AI and the Future of Content Creation59:54 Rapid Fire Substack Questions01:03:27 Leveraging Substack for Business GrowthConnect with Landon: Subscribe to Landon's SubstackInstagramWebsite To join the Ambitious Network for free, click HERE. To connect with Kate on Instagram, click HERE. To apply for ITI, click HERE.To submit a question to be answered on the podcast, click HERE.
Boston has been a creative powerhouse for decades. While agencies like Mullen, The Barbarian Group, Modernista, and Hill Holiday have all left their mark, Arnold continues to this day, alongside smaller agencies like Colossus, to make a mark with national work (think Progressive Insurance) that makes most of us jealous. Boston also houses many in-house agencies at companies including The LEGO Group. Shark Ninja, Staples, Liberty Mutual, New Balance, Puma, etc. We talk about all this and more with many of the people at its center. Thanks to Tracksuit, Ipsos and the Effies for supporting our live tour.
Paula Macaggi sits down with Ankur Goyal, SVP of Growth at Coterie, to explore how a premium, subscription-first brand can win in one of the most competitive and emotional consumer categories: baby care. They unpack how trust is built when product, brand, and customer experience work together, why messaging matters more than channels, and how Coterie balances performance marketing with long-term brand building. From controlling customer acquisition costs and prioritizing quality over quantity, to using service and personalization to drive retention, this conversation reveals what modern DTC growth really looks like and what comes next for the brand following its recent acquisition.
What happens when you launch a dessert brand in the middle of a global shutdown… scale it to 31 locations… and then face economic whiplash, legal chaos, and a near-hostile takeover?In this episode, I sit down with Matt Thomas, co-founder of Cookie Co., to unpack one of the most honest entrepreneurial journeys we've ever had on BizNinja. This isn't just about cookies. It's about resilience, leadership under pressure, and what it really takes to rebuild when everything feels like it's unraveling.Matt didn't plan to build a national cookie brand during a pandemic. But when his branding agency collapsed in March 2020, he and his wife Elise went all-in on Cookie Co.—a passion project born from her lifelong love of baking.From selling cookies out of their garage (while neighbors suspected something sketchy) to hitting $1.3M in year one, the growth was explosive. Franchise interest poured in. Within a few years, they reached 31 locations across multiple states.Then the economy shifted.Eggs and butter doubled. Inflation soared. Franchisees struggled. A strategic partnership turned into a legal nightmare involving system lockouts and reputational damage.Through it all, Matt shares what he's learned about resilience, leadership, ego, and the brutal honesty entrepreneurship demands.This episode is about grit. And it's about evolving before the market forces you to. What You'll LearnWhy door-to-door sales is one of the best entrepreneurial training groundsHow Cookie Co. scaled to 31 locations during economic uncertaintyThe hidden complexities of franchisingWhat happens when inflation crushes your margins overnightHow to navigate lawsuits, PR damage, and operational chaosWhy listening to customers is your most underrated growth strategyThe mindset shift required to survive and rebuildChapters00:00 Welcome to BizNinja02:40 Matt's Early Entrepreneurial Roots06:30 Launching Cookie Co During COVID10:00 The Leap Into Franchising15:50 Inflation Hits and the Real Struggles Begin19:05 Strategic Partnership Turns Hostile23:10 The Power of Pivoting and Listening to Customers27:20 Business as a Vehicle for Life
Some of the hardest marketing problems aren't about selling, they're about changing behavior and building trust. And very few brands get that right. Daniel talks with Meiling Tan (former founding Head of Marketing at Waymo and now VP of Brand and Go-To-Market at Care.com) to break down how to market products people are initially afraid of, including self-driving cars to caregiving. From challenging the status quo of human driving, to reframing safety as the core problem, to building trust before talking about features, Meiling shares how Waymo helped people go from “That's scary” to “How did we ever live without this?” They also break down: - What it really takes to build a brand from scratch - How to lead a successful rebrand - Why brand must be deeply tied to product experience - How marketers need to think like business leaders to drive real impact If you're a Marketer working on adoption, trust, or category creation, this is the episode for YOU. Follow Meiling: LinkedIn: https://www.linkedin.com/in/meilingt/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Bamidele Farinre Founder of No Ceiling Consulting, a biomedical scientist, STEM expert, agile project manager, and advocate for professional development, mentorship, and removing internal and systemic limitations (“ceilings”). They discuss her STEM background, the evolving role of AI in science, the meaning of “no ceilings,” navigating personal and professional barriers, mentorship, setbacks, agile leadership, and how individuals—especially people of color—can create opportunity even in the face of bias and structural limitations.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Bamidele Farinre Founder of No Ceiling Consulting, a biomedical scientist, STEM expert, agile project manager, and advocate for professional development, mentorship, and removing internal and systemic limitations (“ceilings”). They discuss her STEM background, the evolving role of AI in science, the meaning of “no ceilings,” navigating personal and professional barriers, mentorship, setbacks, agile leadership, and how individuals—especially people of color—can create opportunity even in the face of bias and structural limitations.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
COTTO's founder sold out her initial production run in 30 minutes by building her audience first. Use her social media techniques to validate demand before you're ready to sell. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Bamidele Farinre Founder of No Ceiling Consulting, a biomedical scientist, STEM expert, agile project manager, and advocate for professional development, mentorship, and removing internal and systemic limitations (“ceilings”). They discuss her STEM background, the evolving role of AI in science, the meaning of “no ceilings,” navigating personal and professional barriers, mentorship, setbacks, agile leadership, and how individuals—especially people of color—can create opportunity even in the face of bias and structural limitations.
A number on a license plate. The same number at checkout minutes later. That strange echo was the push we needed to move from doubt to a full-send commitment: we're heading back to Daytona Bike Week for the 85th anniversary, this time posted up at the legendary Cabbage Patch. It's not luck and it's not magic. It's a blend of faith, timing, and the kind of work you only do when the pressure is high and the mission matters.We open up about why America 250 turns 2026 into a once-in-a-generation chance for a US-made brand built on God, country, and hard work. You'll hear the nuts and bolts of our plan: cutting safe but stagnant events, building a targeted outreach video for festival applications, and chasing stages where authentic, American-built stories resonate. We talk about the bus breakdown that bruised our biggest event in 2025, the rental bills that followed, and the choice to get brutally organized—daily cash tracking, payoff schedules, and a promise to cut monthly expenses by half.Daytona wasn't a romantic yes. The rent is higher, the hours are longer, and the logistics are heavier. But the alignment is real: an anniversary year, a stronger location, and a product line that belongs in the heartbeat of a rally. With our road crew locked in and parts finally arriving, we're betting on execution, not excuses. Along the way, we explore the idea of signs—how noticing patterns can focus your courage, and how process turns that courage into action.If you've been waiting for a nudge to take your own leap—switch events, launch the product, prune your calendar, fix the system—this is your invitation. Listen, share it with someone who needs momentum, and tell us: what sign are you following this year? Subscribe, drop a review, and send this to a friend who's ready to grow through it.If you found value in today's show please return the favor and leave a positive review and share it with someone important to you! https://www.sharethestrugglepodcast.com/reviews/new/Find all you need to know about the show https://www.sharethestrugglepodcast.com/Official Facebook Page https://www.facebook.com/profile.php?id=100077724159859Join the 2% of Americans that Buy American and support American Together we can bring back American Manufacturing https://www.loudproudamerican.shop/Loud Proud American Facebook: https://www.facebook.com/LoudproudamericanLoud Proud American Instagram: https://www.instagram.com/loud_proud_american/Loud Proud American TikTok: https://www.tiktok.com/@loud_proud_americanLoud Proud American YouTube: https://www.youtube.com/channel/UCmYQtOt6KVURuySWYQ2GWtwThank you for Supporting My American Dream!
In this episode of The Speed of Culture podcast, Matt Britton sits down with Jennifer Wilson, Senior Vice President and Chief Marketing Officer at Lowe's, to examine how one of America's largest retailers is executing a modern marketing strategy rooted in culture, experience, and long-term relevance. Jennifer breaks down Lowe's brand transformation, from expanding beyond traditional home improvement into lifestyle and community, to using AI in home improvement retail, scaling creator partnerships, and building a powerful retail media network. The conversation offers a clear look at how brands evolve without losing trust, and what it takes to stay relevant as consumer behavior, technology, and culture continue to shift.Follow Suzy on Twitter: @AskSuzyBizFollow Jennifer Wilson on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
In this episode of Achieving Success with Olivia Atkin, Olivia sits down with former NFL player Paul Perkins to explore what it really looks like to reinvent yourself when the game you built your identity around comes to an end. From his years in the NFL playing for multiple teams and navigating constant transitions to redefining success beyond the playbook, Paul shares honest reflections on identity, loyalty, relationships, and staying true to who you are in every room you enter. This conversation pulls back the curtain on the mental and emotional shifts that come with life after professional sports, and why growth often requires letting go of the version of yourself you once were.Paul also opens up about building SipTale, the non-carbonated canned cocktail brand he co-founded with his brother, and how the discipline, teamwork, and resilience learned on game days now fuel his approach to entrepreneurship. From sitting on an idea before the product ever existed to disrupting a crowded beverage market, Paul shares what it takes to build something with long-term vision, patience, and purpose. Whether you're navigating a career pivot, building a brand, or redefining what success means to you, this episode is a powerful reminder that the goal can stay the same even when the path forward changes.Want to start your own podcast, grow your show, or get featured as a guest? Let's map it out together. Book a free clarity call with Olivia to explore the next best move for your podcast strategy whether you're building from scratch, ready to scale, or looking to use guesting to grow your brand. MeetwithOlivia.meNeed more inspiration or tools?Access Olivia's book, podcast growth resources, and done-for-you support at Achieving-Success.comGet the Podcast Growth Partner For Yourself: Want to cut your content time from 12–20 hours a week down to under 30 minutes without sacrificing strategy, voice, or quality? The Podcast Growth Partner is the customized AI system built from Olivia Atkin's proven frameworks, giving you titles, descriptions, SEO, and monetization support in minutes. Access it here: ACHIEVING SUCCESS LLCStay Connected With Us:LinkedIn: achieving-success-llcInstagram: @_achievingsuccessTwitter: @_achievesuccessFacebook: @Achieving SuccessBecome a supporter of this podcast: https://www.spreaker.com/podcast/achieving-success-with-olivia-atkin--5743662/support.
Watch or listen to episode 314 of the Digital and Social Media Sports podcast, in which Neil chatted with Paul Stafford, CEO of Further, a global branding and creative agency. Paul discusses his work building DesignStudio before its expansion and reformation into Further, rebranding Airbnb and the Premier League, what goes into brand building, what … Continue reading Episode 314: Paul Stafford on the Modern Mandate in Brand Building & Transforming Airbnb and the Premier League
Ed and Simon are joined by Slava Rodriguez, Real Estate Vertical Director at Larixon Classifieds, a company that operates portals across five very diverse markets.They explore market entry strategies, growth metrics, competition, and the role of social media in real estate marketing. The conversation also delves into branding strategies, managing operations across multiple markets, and the potential impact of AI on the real estate landscape.00:00 Introduction to Larixon Classifieds02:56 Market Strategy and Growth07:20 Real Estate Vertical Insights11:17 Competition in Diverse Markets13:57 Market Dynamics and Parallels16:00 Leveraging Social Media Marketing19:54 Brand Building and Marketing Strategies23:52 Managing Multiple Markets27:13 Trends in Classifieds and Future Outlook32:41 Impact of AI on Real Estate40:55 Transitioning from Corporate to Local Markets
Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com Steve Grasse returns to MAFFEO DRINKS for a conversation about the current state of the spirits industry. Grasse, founder of Quaker City Mercantile and Tamworth Distillery, brings perspective from both the brand building and distillery sides of the business.His previous work includes Hendrick's Gin and his current portfolio spans luxury craft spirits at Tamworth to the non-alcoholic Pathfinder brand. The previous episode with Grasse (Episode 27, recorded roughly two years ago when Brand Mysticism first came out) was one of the best-performing episodes on the podcast.The discussion examines what Grasse calls the "Spirits Apocalypse," a structural correction facing the industry through overproduction of bourbon and whiskey, shifting consumer habits, and the fading novelty of craft distilling. The conversation moves from macro industry dynamics to brand fundamentals, exploring how core brand strength determines survival when market conditions turn hostile. The talk emphasizes the importance of strong brand fundamentals, challenges of rapid expansion, and the rise of new-to-world Ready-To-Drink innovations, providing actionable advice for both established and emerging brands navigating this tumultuous market.Timestamps00:00 Introduction and Welcome Back00:19 The Spirits Apocalypse: An Overview01:15 Craft Distilling: Challenges and Changes03:47 Brand Fundamentals and Market Shifts05:23 Advice for Craft Distillers08:54 Innovative Success Stories11:53 The Importance of Core Brand Values13:50 Adapting to Market Changes16:07 Tamworth Distillery Portfolio and Business Model18:45 The Celebrity Exit Delusion vs Building for Passion21:30 Experimentation and Pragmatism Over Big Bets23:15 Brand Ambassadors Must Drive Sales, Not Just Talk25:40 FMCG Invasion vs Old School Intuition - Industry Polarization28:20 On-Trade vs Off-Trade Debate is Obsolete30:10 Board Pressure and Why Solid Brand Core Enables Tactical Freedom33:25 Physical Fitness Core Analogy - Brand Strength as Insulation35:54 Conclusion and Final Thoughts This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dawnn Lewis. Summary of the Interview On Money Making Conversations Masterclass, Rushion McDonald interviews Dawnn Lewis—iconic actress, singer, songwriter, voice actress, philanthropist, and founder of the A New Day Foundation. The conversation traces her extraordinary career, starting from her childhood as a singer, dancer, and actor, through her rise to fame on A Different World, her decades-long voiceover career (including The Simpsons, Futurama, Star Trek: Lower Decks), and her ongoing philanthropic work supporting youth nationwide. Dawnn discusses the challenges of being a multi-talented artist in an industry eager to box people into one lane, how A Different World both elevated and pigeonholed her, and how animation opened a vast new chapter for her that has lasted more than 30 years. She shares her philosophy on longevity, discipline, relationships, and the responsibility to give back. The interview also highlights her foundation’s programs supporting students, HBCUs, and underserved communities. Purpose of the Interview 1. Celebrate Dawnn Lewis’s multi-decade, multi-disciplinary career The interview showcases the depth of her talent—from singing and songwriting to acting, animation, and Broadway. 2. Highlight representation and legacy Dawnn discusses the cultural impact of A Different World and her groundbreaking role as a Black female captain in Star Trek: Lower Decks. 3. Inspire audiences with her journey from Bed-Stuy to global success Her story emphasizes perseverance, big dreaming, and ignoring limitations others impose. 4. Promote the A New Day Foundation Dawnn details programs empowering youth, HBCU students, and underserved communities. 5. Provide insight into surviving and thriving in entertainment She shares the importance of relationships, versatility, and constant self-improvement. Key Takeaways 1. She was a “triple threat” long before Hollywood discovered her Singing, dancing, and acting from age 7–11, she began performing professionally at 10 and even launched her own musical theatre degree program at the University of Miami. 2. A Different World brought fame but also typecasting While it launched her into global visibility, it also led people to underestimate her songwriting, music, and voiceover abilities. 3. Her voice acting career spans more than 30 years She has voiced characters on The Simpsons, Futurama, Star Trek: Lower Decks, Craig of the Creek, Fairly OddParents, Mortal Kombat, and many more.Her entry into animation came from imitating her young niece for a role. 4. Representation matters deeply to her Seeing Nichelle Nichols on Star Trek inspired her as a child; today, Dawnn is one of the very few Black captains in the Star Trek universe. 5. The industry rewards resilience and relationships Dawnn emphasizes that her longevity comes from consistently doing excellent work and nurturing her professional network. 6. She founded the A New Day Foundation to uplift youth Her programs serve teens, HBCU students, and communities nationwide, providing mentorship, laptops, scholarships, and life skills training. 7. Dawnn’s journey is one of intentional growth and constant reinvention She never stopped expanding—into Broadway, television, songwriting, animation, philanthropy, and leadership. Notable Quotes (All quotes from the uploaded transcript.) On talent and early training “I was singing, dancing at seven, acting at eleven… doing all three professionally since I was about ten years old.” “I thought I was going to be a recording artist… I had my own single out. I was charting on Billboard.” On being boxed in “I didn’t start getting pigeonholed until I did A Different World… now you’re just an actress.” On entering animation “There weren’t very many people of color in the animation world… the director said, ‘Who are you? How come I never met you before?’” “I get to voice characters they wouldn’t hire me visually to play.” On representation and Star Trek “In the legacy of Star Trek, it’s me and Avery Brooks as the Black captains.” “Seeing Nichelle Nichols made me hopeful… she was my hero.” On career longevity “You quiet the naysayers by just showing up and doing the work.” “God keeps opening doors and giving me what I need to walk through them successfully.” On giving back “I am my best investment.” (also used in her foundation’s mission) “Where you were yesterday is not where you have to end up today.” @#SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dawnn Lewis. Summary of the Interview On Money Making Conversations Masterclass, Rushion McDonald interviews Dawnn Lewis—iconic actress, singer, songwriter, voice actress, philanthropist, and founder of the A New Day Foundation. The conversation traces her extraordinary career, starting from her childhood as a singer, dancer, and actor, through her rise to fame on A Different World, her decades-long voiceover career (including The Simpsons, Futurama, Star Trek: Lower Decks), and her ongoing philanthropic work supporting youth nationwide. Dawnn discusses the challenges of being a multi-talented artist in an industry eager to box people into one lane, how A Different World both elevated and pigeonholed her, and how animation opened a vast new chapter for her that has lasted more than 30 years. She shares her philosophy on longevity, discipline, relationships, and the responsibility to give back. The interview also highlights her foundation’s programs supporting students, HBCUs, and underserved communities. Purpose of the Interview 1. Celebrate Dawnn Lewis’s multi-decade, multi-disciplinary career The interview showcases the depth of her talent—from singing and songwriting to acting, animation, and Broadway. 2. Highlight representation and legacy Dawnn discusses the cultural impact of A Different World and her groundbreaking role as a Black female captain in Star Trek: Lower Decks. 3. Inspire audiences with her journey from Bed-Stuy to global success Her story emphasizes perseverance, big dreaming, and ignoring limitations others impose. 4. Promote the A New Day Foundation Dawnn details programs empowering youth, HBCU students, and underserved communities. 5. Provide insight into surviving and thriving in entertainment She shares the importance of relationships, versatility, and constant self-improvement. Key Takeaways 1. She was a “triple threat” long before Hollywood discovered her Singing, dancing, and acting from age 7–11, she began performing professionally at 10 and even launched her own musical theatre degree program at the University of Miami. 2. A Different World brought fame but also typecasting While it launched her into global visibility, it also led people to underestimate her songwriting, music, and voiceover abilities. 3. Her voice acting career spans more than 30 years She has voiced characters on The Simpsons, Futurama, Star Trek: Lower Decks, Craig of the Creek, Fairly OddParents, Mortal Kombat, and many more.Her entry into animation came from imitating her young niece for a role. 4. Representation matters deeply to her Seeing Nichelle Nichols on Star Trek inspired her as a child; today, Dawnn is one of the very few Black captains in the Star Trek universe. 5. The industry rewards resilience and relationships Dawnn emphasizes that her longevity comes from consistently doing excellent work and nurturing her professional network. 6. She founded the A New Day Foundation to uplift youth Her programs serve teens, HBCU students, and communities nationwide, providing mentorship, laptops, scholarships, and life skills training. 7. Dawnn’s journey is one of intentional growth and constant reinvention She never stopped expanding—into Broadway, television, songwriting, animation, philanthropy, and leadership. Notable Quotes (All quotes from the uploaded transcript.) On talent and early training “I was singing, dancing at seven, acting at eleven… doing all three professionally since I was about ten years old.” “I thought I was going to be a recording artist… I had my own single out. I was charting on Billboard.” On being boxed in “I didn’t start getting pigeonholed until I did A Different World… now you’re just an actress.” On entering animation “There weren’t very many people of color in the animation world… the director said, ‘Who are you? How come I never met you before?’” “I get to voice characters they wouldn’t hire me visually to play.” On representation and Star Trek “In the legacy of Star Trek, it’s me and Avery Brooks as the Black captains.” “Seeing Nichelle Nichols made me hopeful… she was my hero.” On career longevity “You quiet the naysayers by just showing up and doing the work.” “God keeps opening doors and giving me what I need to walk through them successfully.” On giving back “I am my best investment.” (also used in her foundation’s mission) “Where you were yesterday is not where you have to end up today.” @#SHMS #STRAW #BESTSee omnystudio.com/listener for privacy information.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How Ouai became a $300M brand by turning customer comments into marketing gold. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dawnn Lewis. Summary of the Interview On Money Making Conversations Masterclass, Rushion McDonald interviews Dawnn Lewis—iconic actress, singer, songwriter, voice actress, philanthropist, and founder of the A New Day Foundation. The conversation traces her extraordinary career, starting from her childhood as a singer, dancer, and actor, through her rise to fame on A Different World, her decades-long voiceover career (including The Simpsons, Futurama, Star Trek: Lower Decks), and her ongoing philanthropic work supporting youth nationwide. Dawnn discusses the challenges of being a multi-talented artist in an industry eager to box people into one lane, how A Different World both elevated and pigeonholed her, and how animation opened a vast new chapter for her that has lasted more than 30 years. She shares her philosophy on longevity, discipline, relationships, and the responsibility to give back. The interview also highlights her foundation’s programs supporting students, HBCUs, and underserved communities. Purpose of the Interview 1. Celebrate Dawnn Lewis’s multi-decade, multi-disciplinary career The interview showcases the depth of her talent—from singing and songwriting to acting, animation, and Broadway. 2. Highlight representation and legacy Dawnn discusses the cultural impact of A Different World and her groundbreaking role as a Black female captain in Star Trek: Lower Decks. 3. Inspire audiences with her journey from Bed-Stuy to global success Her story emphasizes perseverance, big dreaming, and ignoring limitations others impose. 4. Promote the A New Day Foundation Dawnn details programs empowering youth, HBCU students, and underserved communities. 5. Provide insight into surviving and thriving in entertainment She shares the importance of relationships, versatility, and constant self-improvement. Key Takeaways 1. She was a “triple threat” long before Hollywood discovered her Singing, dancing, and acting from age 7–11, she began performing professionally at 10 and even launched her own musical theatre degree program at the University of Miami. 2. A Different World brought fame but also typecasting While it launched her into global visibility, it also led people to underestimate her songwriting, music, and voiceover abilities. 3. Her voice acting career spans more than 30 years She has voiced characters on The Simpsons, Futurama, Star Trek: Lower Decks, Craig of the Creek, Fairly OddParents, Mortal Kombat, and many more.Her entry into animation came from imitating her young niece for a role. 4. Representation matters deeply to her Seeing Nichelle Nichols on Star Trek inspired her as a child; today, Dawnn is one of the very few Black captains in the Star Trek universe. 5. The industry rewards resilience and relationships Dawnn emphasizes that her longevity comes from consistently doing excellent work and nurturing her professional network. 6. She founded the A New Day Foundation to uplift youth Her programs serve teens, HBCU students, and communities nationwide, providing mentorship, laptops, scholarships, and life skills training. 7. Dawnn’s journey is one of intentional growth and constant reinvention She never stopped expanding—into Broadway, television, songwriting, animation, philanthropy, and leadership. Notable Quotes (All quotes from the uploaded transcript.) On talent and early training “I was singing, dancing at seven, acting at eleven… doing all three professionally since I was about ten years old.” “I thought I was going to be a recording artist… I had my own single out. I was charting on Billboard.” On being boxed in “I didn’t start getting pigeonholed until I did A Different World… now you’re just an actress.” On entering animation “There weren’t very many people of color in the animation world… the director said, ‘Who are you? How come I never met you before?’” “I get to voice characters they wouldn’t hire me visually to play.” On representation and Star Trek “In the legacy of Star Trek, it’s me and Avery Brooks as the Black captains.” “Seeing Nichelle Nichols made me hopeful… she was my hero.” On career longevity “You quiet the naysayers by just showing up and doing the work.” “God keeps opening doors and giving me what I need to walk through them successfully.” On giving back “I am my best investment.” (also used in her foundation’s mission) “Where you were yesterday is not where you have to end up today.” @#SHMS #STRAW #BESTSteve Harvey Morning Show Online: http://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.
Brand strength is your advantage in an AI-saturated world! Learn how human insight outperforms tech, what mistakes marketers make with AI, and why context and trust drive lasting customer loyalty. We'll also share practical strategies for team and tech collaboration.And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:16 AI as Workforce Teammates08:25 "AI Agents: From Tools to Teammates"14:18 "Context and Customer-Centric Insights"17:51 "Workforce Orchestration Evolution"20:23 "Balancing Technology and Human Connection"24:45 "Branding: Human Essence Over AI"==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Demond Martin. ✅ Summary of the Interview: Demond Martin on Money Making Conversations Masterclass Demond Martin—co‑founder and CEO of Well With All, a Black‑owned purpose‑driven wellness brand—joins Rushion McDonald to discuss health equity, entrepreneurship, his life story, his upcoming book Friends of the Good, and his new $1M AI Health Equity Prize. Martin shares how his difficult upbringing in the projects and rural North Carolina shaped his commitment to giving back. After a successful 21‑year career as the only Black partner at a major hedge fund, he launched Well With All to merge consumer products, wellness, and social impact. The brand donates 20% of its profits to health‑equity initiatives. He discusses product innovation, the importance of supplements in underserved communities, the power of Black longevity, and the need to prepare younger generations for healthier futures. He also explains his upcoming book—which uses Aristotle’s philosophy of “friends of the good” to show how meaningful relationships enable success. The conversation is energetic, inspirational, and focused on using business as a force for social good.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Demond Martin. ✅ Summary of the Interview: Demond Martin on Money Making Conversations Masterclass Demond Martin—co‑founder and CEO of Well With All, a Black‑owned purpose‑driven wellness brand—joins Rushion McDonald to discuss health equity, entrepreneurship, his life story, his upcoming book Friends of the Good, and his new $1M AI Health Equity Prize. Martin shares how his difficult upbringing in the projects and rural North Carolina shaped his commitment to giving back. After a successful 21‑year career as the only Black partner at a major hedge fund, he launched Well With All to merge consumer products, wellness, and social impact. The brand donates 20% of its profits to health‑equity initiatives. He discusses product innovation, the importance of supplements in underserved communities, the power of Black longevity, and the need to prepare younger generations for healthier futures. He also explains his upcoming book—which uses Aristotle’s philosophy of “friends of the good” to show how meaningful relationships enable success. The conversation is energetic, inspirational, and focused on using business as a force for social good.
Peter Wilken is an award-winning brand strategist, celebrated author, and the creator of The Lighthouse Brand Strategy Academy. With over three decades of experience, Peter has run agencies for three of the world's top creative networks, including Ogilvy and Leo Burnett, and served as Head of BBDO Asia Pacific. He has worked with some of the world's top creative and strategic minds on brands including Coca-Cola, Shell, McDonald's, PepsiCo, Unilever, BMW, Shangri-La, and many more. As the co-founder of The Brand Company, one of the world's first specialist brand consulting firms, Peter pioneered innovative approaches to brand strategy, including the widely recognized Brand Centred Management™ 4Ds process.A winner of the prestigious Cannes Gold Lion - considered the Oscars of the Advertising world - Peter is renowned for his creative excellence and strategic insight. His book Dim Sum Strategy is hailed as a must-read for serious brand professionals. Known as a constructive disruptor and ‘Father of Brand DNA,' Peter's work has impacted thousands of professionals globally, redefining how brand-builders connect with their audiences and how organisations centre their business around their brand. Today, he consults with a small cadre of clients through his private consulting firm, Dolphin Brand Strategy, and speaks on Creative Strategic Thinking and Brand-Building. His CBO Masterclass represents the culmination of a storied career, offering invaluable insights drawn from his depth of experience at the forefront of advertising and brand-building, with a focus on practical implementation in the real world. Originally hailing from Edinburgh, Scotland, he has lived in nine countries, including the UK, USA, the Solomon Islands, Singapore, Hong Kong, the Philippines, Malaysia, and now calls Vancouver, B.C., home. He is married to Regina, and they have three adult boys.Master Brand Strategy, build a thriving brand-centered business, and earn CBO certification. Click this link: https://www.peterwilken.com/brand-strategy-masterclass Click here to access the Complete Dim Sum Strategy Audio Book for FREE: https://www.peterwilken.com/dimsum-strategy-free-audibook Connect with Peter Wilken:Website: https://www.peterwilken.com/ Podcast: https://open.spotify.com/show/63psdkyx5wVlsK0H7GO0WE TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula- www.TurnkeyPodcast.com/UPLFplusFREE workshop on how to "Be A Great Guest."Free E-Book 5 Ways to Make Money Podcasting at www.Turnkeypodcast.com/gift Ready to earn 6-figures with your podcast? See if you've got what it takes at TurnkeyPodcast.com/quizSales Training for Podcasters: https://podcasts.apple.com/us/podcast/sales-training-for-podcasters/id1540644376Nice Guys on Business: http://www.niceguysonbusiness.com/subscribe/The Turnkey Podcast: https://podcasts.apple.com/us/podcast/turnkey-podcast/id1485077152
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Demond Martin. ✅ Summary of the Interview: Demond Martin on Money Making Conversations Masterclass Demond Martin—co‑founder and CEO of Well With All, a Black‑owned purpose‑driven wellness brand—joins Rushion McDonald to discuss health equity, entrepreneurship, his life story, his upcoming book Friends of the Good, and his new $1M AI Health Equity Prize. Martin shares how his difficult upbringing in the projects and rural North Carolina shaped his commitment to giving back. After a successful 21‑year career as the only Black partner at a major hedge fund, he launched Well With All to merge consumer products, wellness, and social impact. The brand donates 20% of its profits to health‑equity initiatives. He discusses product innovation, the importance of supplements in underserved communities, the power of Black longevity, and the need to prepare younger generations for healthier futures. He also explains his upcoming book—which uses Aristotle’s philosophy of “friends of the good” to show how meaningful relationships enable success. The conversation is energetic, inspirational, and focused on using business as a force for social good.
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Eleven successful founders reveal their exact playbooks for 2026. Discover AI commerce strategies, slow content that converts, gamified loyalty tips, and community-first growth tactics. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
On this week's episode, I sit down with Kira Jackson for a true masterclass in branding, business building, and marketing. As the Chief Brand Officer at Set Active, Kira walks us through her impressive career journey, from PR and Private Equity to leading one of today's most influential apparel brands.This episode is a must-listen for anyone looking to elevate their brand or boost conversions with practical, high-impact marketing strategies.Kira breaks down everything from creating a strong brand identity to the power of storytelling, consumer experience, trends, engagement rates, and the brands she believes are doing it best. She also shares how to succeed when launching a business in popular markets, from ideation, product development and innovative marketing strategies. What's in this episode:Kira's Career JourneyThe Role of Storytelling in MarketingTransition to Set ActiveChallenges and Strategies at Set ActiveIdentifying Gaps in the MarketInnovative Marketing StrategiesTop Brands and Their Marketing Success// MORE FROM BRYONY //Use BEYOND30 to get a free 30-days on the Pilates By Bryony app here.Visit pilatesbybryony.com and shop our products here.Follow me on Instagram @bryonydeery @pilatesbybryony.Watch Beyond the Mat on YouTube.Produced by Dear Media.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Happy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com Eric Franco, a former SABMiller colleague, recently Chief Sales & Marketing Officer at Brewdog USA and entrepreneur who started as a bar owner, joins for a discussion validating core bottom-up principles through battlefield experience.Working long days running his own bar before selling for global brands, the conversation confirms what becomes clear through market observation: everyone agrees on bottom-up methodology in theory, but execution fails when immediate gratification culture, social media distortion, and funding pressure collide with foundational discipline.The discussion explores patterns visible across markets: brands hiring VPs before mastering founder-led selling, Target distribution forcing unsustainable multi-state expansion, and burning retail relationships in concentrated markets.Eric's owner-operator perspective adds depth to the systematic approach to channel selection, geographic expansion, and the three-year foundation period required before authentic scaling becomes possible. Timestamps00:00 Introduction and Catching Up01:11 Defining 'Bottom Up' in Brand Building04:36 Challenges in Brand Growth and Market Expectations09:41 The Importance of Local Market Mastery15:16 Balancing Big Opportunities with Realistic Growth32:02 Final Thoughts and Wrap-Up This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at bottomup@maffeodrinks.com
I speak about our strategy for 2026 and why distribution is key for our bootstrapped products. I share how SEO is working better for us than social media, and how we're building a universe of interconnected products using SEO, newsletters, and YouTube. I explain how my co-founder and I split roles, mix personal touch with AI, and how caring about users improves both product and SEO. I discuss scaling this approach and future plans to create more content. Let me know your feedback or questions!My linkedin: https://www.linkedin.com/in/tiago-ferreira-48562095/My twitter: https://x.com/wbetiagoTimestamps by PodSqueezeIntroduction and Episode Agenda (00:00:01) Engagement and Podcast Growth (00:01:22) Distribution is Key: Initial Social Media Bias (00:02:41) Alternative Distribution Channels (00:04:07) SEO Success and Product Longevity (00:05:13) Building a Product Universe with SEO (00:06:26) Balancing Distribution and Product Quality (00:07:50) User Connection and Brand Building (00:09:12) Splitting Founder Roles for Growth (00:10:17) Content Creation Workflow (00:11:37) Core Content Pillars and Product Interlinking (00:12:39) Scalable Strategy and Future Vision (00:14:01) Content Expansion and Community Engagement (00:15:12) Closing and Listener Feedback (00:16:22)
In this episode, host Josh interviews Simon Hammer, VP of Product at Vimbly Group, about acquiring and managing e-commerce brands. Simone shares a case study from the cocktail shaker market, illustrating how focusing solely on quantitative metrics led to missed opportunities. He emphasizes the importance of qualitative customer feedback, brand storytelling, and product-market fit to build lasting brands and avoid competing only on price. The discussion highlights key lessons for e-commerce leaders: assess market potential, listen to customers, and continuously test and iterate to stay competitive.Chapters:Introduction to Simone Hammer and Background (00:00:00)Josh introduces Simone Hammer, his background, and experience in e-commerce and investment banking.Approach to Brand Acquisition and Quantitative Analysis (00:00:55)Discussion on traditional quantitative methods for acquiring brands and the limitations of focusing solely on numbers.Case Study: Cocktail Shaker Brand and Market Dynamics (00:01:38)Simone shares a case study about their cocktail shaker brand, market share, and the impact of COVID-19.Competitor Analysis and Information Memorandum (00:03:08)Simone describes obtaining a competitor's information memorandum and insights into their strategies and market position.Market Changes and Increased Competition (00:04:07)Discussion on rising freight costs, increased competition, and the challenges faced in the cocktail shaker market.Brand Building vs. KPI Focus (00:05:05)Comparison between their KPI-driven approach and the competitor's focus on brand building and storytelling.Consequences of Ignoring Qualitative Feedback (00:06:59)Simone explains the negative outcomes of neglecting qualitative customer feedback and the resulting price competition.Importance of Qualitative Customer Insights (00:07:53)Emphasis on the value of qualitative data, customer feedback, and brand building for long-term business success.Lessons Learned and Industry Trends (00:09:01)Reflection on industry trends, the necessity of qualitative insights, and the risk of competing solely on price.Host Reflection and Question on Customer Feedback (00:10:04)Josh reflects on his own business practices and asks Simone what customer feedback they missed.Specific Customer Preferences Missed (00:10:53)Simone details specific customer preferences, such as the shine of the shaker and the appeal of the stand.In-Person vs. Online Customer Insights (00:11:55)Insights gained from in-person customer interactions versus online feedback and the importance of customer development.Three Key Takeaways for E-commerce Success (00:13:43)Josh summarizes three actionable takeaways: market opportunity, listening to customers, and continuous testing.Closing Remarks and Future Follow-Up (00:16:48)Josh thanks Simone and mentions the possibility of future episodes to check on progress.Links and Mentions:Tools and Websites Helium 10Key Takeaways Identifying Market Opportunities: 00:13:43Listening to Customers: 00:14:47Testing and Iterating: 00:15:49Transcript:Josh 00:00:00 Today, I'm excited to introduce you to Simon Hammer. Simon is the VP of Product at Vimbly Group, a New York City based firm that scales and invests in tech enabled businesses where he has worked for over ten years. He currently runs Vimbly Group's e-commerce business unit, as well as having his hands involved in a number of Vimbly Group's eight other business units. Prior to the Vimbly Group, Simon was a healthcare investment banker at a boutique investment bank in New York City, where he focused on raising capital and mid-market mergers and acquisitions involving biotech, healthcare, technology and healthcare service companies. He has a bachelor's degree from Cornell University, and I met Simon at the Billion Dollar Seller Summit earlier this year. And Simon, I'm excited to welcome you to the podcast. Welcome.Simon 00:00:50 Thanks, Josh. Really appreciate that. Nice intro. Thanks for having me.Josh 00:00:55 As you look to acquire other brands, and I love that you kind of were an acquire or aggregator before the aggregator theme became pop became popular. So you're not on the the bandwagon there.Josh 00:01:08 You can be like, no, we were doing this long, a long time ago. You know, I think that that's really interesting, Simon. I think you've taken this approach that's actually a little bit different than I think the typical answer is, right, because I've listened to a bunch of other people that talk about acquiring businesses. And I'm looking at these specific numbers and, you know, I'm trying to draw conclusions and, you know, kind of look at 2020 and what happened during Covid and say, okay, this was an artificial bump and it's all very quantitative, right?Simon 00:01:38 All the quantitative stuff that you're talking about like looking historical, it's a given. Right. We always do that. We've always done it. And for the longest time, that's all we did. And, you know, one of our brands right now is going through a major shift in that it, for such a long time survived on three products. Basically, there's a whole, you know, there's more skews, but there's basically more Asians.Simon 00:02:02 But there's there's effectively three basins. One of those. basically a shell of itself now. And part of the reason why is because, you know, actually, if you'll divulge me for a second. So, pre-COVID and even through the first, you know, a couple years of Covid and depending on where you want to, you know, start and stop it, I guess. or, you know, where the beginning till now is, I guess. But first couple of years of it, it was doing incredibly well, right? It was something like anywhere between 25 and 35%, or it accounted for 25 to 35% of our gross margin. That gross margin, including everything from landed costs, three PL costs, FBA costs, advertising, marketing returns, all that stuff. Just not just not like overhead and, and software, things like that nature. But but gross profit. Right. And so it was a large part of our business. this one product and you know, during the beginning of Covid, I got my hands on a competitor, one of our biggest direct competitors.Simon 00:03:08 Their information memorandum, which is basically like their, this deck. it's like 50 pages of their business because they're trying to sell their business. Okay. And through like, you know, like, you know, my partner Sam, he has just a ton of connections in the entrepreneur space, a ton of connections with these brokers. And so we get a lot of deals right across a lot of different industries. and so we just happen to get our direct competitors information memorandum. Right. So this gave us everything about their business, right? We knew the numbers. We knew. we knew, who their suppliers were, right? What their strategy was, what their projections were like. You know, you name it, we knew it. And, I mean, we were like, we could look on helium ten and know that we were dominating. But then we saw the real numbers. We were, you know, we were dominant player in the market. and then all of a sudden, right, like during Covid, you start seeing freight costs go up.Simon 00:04:07 You start seeing, a lot of sellers into the space. The cocktail shaker space is kind of the space that we're playing in for one of our brands. and this is where the the set, you know, was established. and, you know, was this, you know, what's called roughly like 30% of the business. it had basically, started having rank weed, right? The ran...
Amazon's rules changed—and that's good news if you know how to play the new game. We sat down with Neil Twak, co-founder of Voltage Holdings and Cayman Data, to unpack why algorithm shifts have compressed launch windows to roughly 30 days, how structured data now acts like a prompt into Amazon's Cosmo engine, and why intent beats keywords for ranking and profitable growth. Neil makes a clear case for relaunching weak ASINs over reviving old reviews, and he explains how to train the algorithm with PPC while optimizing for tacos, not ACOS.We dig into pricing strategy and brand defensibility in a world of rising fees and policy risk. The winning move is to build in tier two and tier three price bands—$50 to $500—protect at least $12 per-unit profit, target 40 percent ROI, and turn inventory four times a year. That math lets you buy customers aggressively while maintaining healthy margins. Neil also maps a practical channel sequence: capture demand first on Amazon, Walmart, and TikTok Shop, then graduate to Shopify demand creation when your numbers justify the lift. You'll hear why TikTok's GMV Max ads preview Amazon's future, and how display and DSP can send qualified traffic to your DTC store without breaking terms.Data is the moat. Neil pulls back the curtain on Cayman Data's intelligence engine that identifies the small set of customer needs driving most of Amazon's revenue and greenlights product plays that slot into real demand. The big mindset shift: adopt portfolio thinking, validate fast with structured data and lean bundles, then double down only on the SKUs the market proves. If you're stuck in mid six to low seven figures, the unlock is moving from micro-ops to CEO mode—deploy capital faster, tighten cash cycles, and manage by tacos, ROI, and inventory turns.Ready to future-proof your brand and grow profitably on Amazon in 2026? Follow the show, share this episode with a seller who needs it, and leave a quick review with your top insight. Your feedback helps us bring more sharp operators to the mic.Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show
Nihilo is a rare creative agency in beverage that treats branding as a business discipline, not a design exercise.In this sponsored episode of Business of Drinks, co-founders Margaret Kerr-Jarrett and Emunah Winer join us to unpack their newly released 2026 New Rules Report and what it reveals about how the most effective drinks brands are actually being built right now.The New Rules Report is the centerpiece of this conversation. Based on deep discussions with founders, operators, and investors across beverage alcohol and non-alc, it offers a practical framework for understanding how brand, distribution, fundraising, and operating choices intersect. This isn't a list of trends or a lookbook. It's an operating lens for founders navigating saturation, slower capital, and changing consumer behavior.In the episode, Margaret and Emunah explain why “looking good” is now table stakes, not a growth strategy — and why clarity of perspective matters more than polish. They share why many brands are intentionally simplifying their stories instead of over-educating consumers, how packaging and distribution choices function as brand strategy, and why real-world, IRL activation is once again becoming a primary growth lever.They also break down several of the core “rules” from the 2026 report, including why one strong idea beats a complicated narrative, how contrarian positioning can unlock whitespace when categories crowd, and why profitability, production decisions, and funding paths quietly shape brand meaning just as much as marketing does.If you're a drinks founder, operator, or investor trying to understand how brands are winning in a noisy, capital-constrained environment — and how to apply those lessons to your own business — this episode offers a grounded, strategic playbook.To access the 2026 New Rules Report, visit www.newrulesbev.com.For the latest updates, follow us:Business of Drinks:YouTubeLinkedInInstagram @bizofdrinksErica Duecy, co-host: Erica Duecy is founder and co-host of Business of Drinks and one of the drinks industry's most accomplished digital and content strategists. She runs the consultancy and advisory arm of Business of Drinks and has built publishing and marketing programs for Drizly, VinePair, SevenFifty, and other hospitality and drinks tech companies.LinkedInInstagram @ericaduecyScott Rosenbaum, co-host: Scott Rosenbaum is co-host of Business of Drinks and a veteran strategist and analyst with deep experience building drinks portfolios. Most recently, he was the Portfolio Development Director at Distill Ventures. Prior to that, he was the Vice President of T. Edward Wines & Spirits, a New York-based importer and distributor.LinkedInCaroline Lamb, contributor: Caroline is a producer and on-air contributor at Business of Drinks and a key account sales and marketing specialist at AHD Vintners, a Michigan-based importer and distributor.LinkedInInstagram @borkalineIf you enjoyed today's conversation, follow Business of Drinks wherever you're listening, and don't forget to rate and review us. Your support helps us reach new listeners passionate about the drinks industry. Thank you!
In this episode of Disruption/Interruption, marketing veteran Ed Locher pulls back the curtain on B2B marketing's biggest lie: that the MQL machine actually drives growth. As CMO of PureFacts Financial Solutions and author of "Digital Transformation: People, Process and Technology," Ed reveals why 15 years of marketing automation created a sugar rush that's now crashing, and how AI can help fix it without repeating the same mistakes. This is a no-holds-barred conversation about emotional connection, the 95% of buyers marketers ignore, and why marketing tenure averages just 18 months. Four Key Takeaways: The MQL Mirage Is Built on a Lie 8:56Marketing automation promised accountability through MQLs, but overdelivering on MQL targets quarter after quarter never translated to actual revenue growth. The entire system targets only the 5% of the market ready to buy right now—ignoring the 95% who need demand creation, not demand capture. B2B Buying Committees Have Tripled in Size 16:30The buying committee for enterprise B2B purchases has exploded from 5 people to 16. You can't build credibility and trust with 16 stakeholders through email sequences—you need emotional connection and personalized storytelling that speaks to each person's specific drivers (CFO cares about ROI, compliance cares about regulations, operations cares about not making headlines). AI Raises the Floor, Not the Ceiling 29:59AI protects terrible marketers from themselves by raising the quality floor, but it hasn't raised the bar for great marketing. The real opportunity lies 3-4 standard deviations above the mean—where human empathy, emotional triggers, and genuine understanding of customer pain create outsized impact that AI can't replicate. Marketing Attribution Is a Myth 44:13There will never be a "cast iron steel rod of attribution" connecting marketing activities directly to purchases. Marketers who work for leadership that doesn't understand this are doomed to 18-month tenures, chasing MQL targets that deliver short-term sugar rushes followed by revenue crashes. The rare CEO or investor who recognizes this broken motion is the problem—not the marketer—creates space for real growth. Quote of the Show (44:13):"There will never be a cast iron steel rod of attribution that says marketing did X, which led to this person buying something. It just doesn't work that way.” — Ed Locher Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Ed Locher: LinkedIn: https://www.linkedin.com/in/edlocher/ Company Website: https://purefacts.com How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruption Apple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755 Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.
In this episode of the Kreatures of Habit Podcast, Michael Chernow sits down with Eric Hinman—multi-sport athlete, investor, and entrepreneur—to explore what it truly means to build a life around fitness, wellness, and high-performance living.Eric shares how discovering enjoyable and accessible movement transformed his approach to health and fitness, why intentional lifestyle design matters more than motivation, and how curiosity-driven relationships have helped him build a successful personal brand and content creation business. The conversation covers daily routines, training philosophies, endurance sports, wearable technology, and the mindset required to balance entrepreneurship and wellness.Listeners will gain practical insights on mental resilience, habit-building, and creating sustainable systems for long-term success in both business and personal health.Timestamps00:00 Finding Your Fitness Passion03:09 Athletic Journey & Training Philosophy06:18 Daily Routine & Lifestyle Design10:23 Brand Building & Partnerships14:51 Social Media Strategies & Trends22:23 Personal Insights & Reflections32:28 Endurance Training Insights35:47 Balancing Passion & Lifestyle39:18 Shifting Training Philosophies45:45 Community & Relationships50:20 Success, Fulfillment & Reflection56:50 Final Thoughts & Farewell#EricHinman #KreaturesOfHabit #FitnessEntrepreneur
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Scout Brisson reveals how De Soi converts skeptics into subscribers through sampling, why it's their largest marketing expense, and her ROI framework. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
FlyLow was founded by Dan Abrams and Greg Steen twenty years ago to create backcountry ski pants that could hold up to the demands of the sport and terrain. They continued to refine and expand the product line, as their own proficiencies were expanding and refining. Dan joins us this week to share stories and lessons from the journey so far. Show Notes: FlyLow Gear: https://flylowgear.com/ Dan Abrams: https://www.linkedin.com/in/dan-abrams-4287775/ Megan Michaelson: https://www.linkedin.com/in/meganmichelson/ Greg Steen: https://www.linkedin.com/in/greg-steen-7419041b/ Alibaba: https://www.alibaba.com/ Cactus Outdoor: https://cactusoutdoor.co.nz/ CAGR (term): https://en.wikipedia.org/wiki/Compound_annual_growth_rate Hot Tub Short (FlyLow): https://flylowgear.com/products/hot-tub-short Anderson Shirt (FlyLow): https://flylowgear.com/products/anderson-shirt Irwin Fleece (FlyLow): https://flylowgear.com/products/irwin-fleece-shirt BPC - Brand, Product, Content: Moment Skis: https://www.momentskis.com/ Momentous Creatine: https://crrnt.app/MOME/P1ZgGplx Todd Snyder: https://www.toddsnyder.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Canyon Coffee grew into a seven-figure brand by selling outside traditional coffee channels. This is how a design-first retail strategy shaped a more sustainable business. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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