Podcasts about Brand Building

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monty Garside. A full-time attorney turned baker and founder of Confectionist Bakery. Here are some key highlights from the episode:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charelle Lans. A six-time award-winning author, motivational speaker, and business strategist known as the “business therapist.” Here's a detailed summary of the key insights and takeaways:

On this week's episode of I AM HOME, hosts Tyler, Becca, and Hilary are joined by Cahner Olson, founder of Omaha Places and 402 Social. The team digs into how Cahner turned a passion project into one of Omaha's most trusted guides for discovering food, shopping, and experiences across the city. From spotlighting favorite gems to her sold-out Coffee Shop Passport, Cahner shares the behind-the-scenes hustle of content creation, community building, and supporting small businesses. The episode explores how storytelling, strategy, and homegrown love helped build a brand that's shaping how people connect with Omaha. Resources: https://omahaplaces.com/  https://www.facebook.com/profile.php?id=100083576940251 https://www.tiktok.com/@omahaplaces https://www.youtube.com/channel/UCPk8sDBLIesyJvUYADBm6Fw https://www.instagram.com/omahaplaces/ nfm.com/podcast

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey. The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding.

Bryant Garvin, a 20-year veteran of the digital marketing world, announced his new position as Operator in Residence at Triple Whale. This role leverages Triple Whale's massive data set (35,000+ stores, $55B+ GMP annually) to build better products for marketers and e-commerce operators. Garvin discussed his evolved perspective on attribution, emphasizing Triple Whale's holistic approach using AI and data integration beyond simple dashboards. He highlighted the power of MOBI, Triple Whale's platform, in providing data-driven insights for strategic planning, such as Prime Day optimization. The conversation also touched upon the importance of humanizing data, considering the broader context of marketing beyond immediate clicks, and the crucial role of product quality in marketing success. Garvin shared successful marketing strategies from his past, including adding value instead of discounting and leveraging Kickstarter for product launches. He championed YouTube as an underutilized e-commerce channel and cautioned against relying solely on quick wins, advocating for long-term brand building. Finally, he emphasized the importance of authenticity and human connection in marketing, even in the age of AI, and shared a personal anecdote about his childhood dream of becoming a paleontologist.

Episode Summary:The Advisory Board Podcast — Featuring Pete First of BrightStar Care Episode sponsored by ClientTether — big thanks to them for supporting the franchise community.In this episode, Dave Hansen welcomes Pete First, Chief Development Officer at BrightStar Care, to unpack what it really takes to grow a franchise brand with staying power. With over 25 years in the franchise development world, Pete brings both sharp strategy and a grounded, people-first mindset — two things BrightStar is clearly doing right.BrightStar stands out in the home care space thanks to a clinical foundation built around registered nurses making care decisions, and a franchise model that prioritizes compassion just as much as profitability. According to Pete, many of their franchisees are drawn to the brand not just for the business opportunity but because of personal experiences with caregiving. That emotional tie-in matters — and they don't bring in candidates who don't genuinely care. “Don't blow your career on one deal,” Pete says, reinforcing that protecting culture starts with who you let in.Throughout the conversation, Pete and Dave dig into what makes a franchise brand grow the right way — and it's not a quick-fix formula. It starts with building a brand that's meaningful and trustworthy, then reinforcing that trust through validation. BrightStar empowers franchisees to vet incoming candidates, keeping cultural alignment tight across the network. And yes — your brand isn't your logo or your color palette. It's your people.Pete also breaks down BrightStar's approach to marketing and lead nurturing, and it's anything but passive. With a smart mix of targeted pay-per-click, drip campaigns, weekly content, and strategic video — they stay in front of candidates for years. Literally. One owner came back after five years of opening BrightStar emails — and converted. That kind of patience and consistency reflects a team that knows timing is everything.One of the biggest takeaways from Pete? Long-term growth only works if your operations can support it. BrightStar's 27-month onboarding program ensures new franchisees don't just launch — they scale smartly. Weekly coaching, segment-based support teams, and strong communication with franchisees keep things steady even as the system grows.There's also a refreshing honesty in how Pete talks about AI's impact on lead sourcing and content visibility. He acknowledges the landscape is changing fast — search traffic from ChatGPT and other AI platforms is now a meaningful pipeline source — and BrightStar is adjusting accordingly. Video plays a major role too, especially authentic, unscripted content from franchisees themselves.The bottom line? If you want a franchise brand that lasts, you need heart, hustle, and the infrastructure to support both. BrightStar's not perfect — no brand is — but they're doing a lot of things right. And Pete's transparency makes this episode a must-listen for anyone thinking about franchise growth in 2025 and beyond.You can reach Pete at pete.first@brightstarcare.com or find him on LinkedIn. And again, huge thanks to ClientTether for sponsoring this episode.

In Episode #87, Ross is joined by Robert Brunner, Founder and Creative Director at AmmunitionRobert is the former Industrial Design Director at Apple and current Lead Designer for Beats by Dre. He's a globally acclaimed product designer with over 40 years of experience. Robert built the pioneering internal corporate design organisation at Apple, and was a partner at the prestigious design consultancy, Pentagram. Under his leadership, his current studio, Ammunition, has developed iconic products for Beats, Lyft, Square, Polaroid, and numerous start-up enterprises.Ross and Robert discuss the four elements of “making great”, the benefits of not accepting mediocrity, how micro-compromises build mediocrity, and being clear on why what you are designing is worth being designed.Find show notes and episode highlights at https://nwrk.co/omq-robert. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Cherry Collier. Master Certified Executive Coach Organizational Psychologist Founder of Personality Matters, a multimillion-dollar consulting firm

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Cherry Collier. Master Certified Executive Coach Organizational Psychologist Founder of Personality Matters, a multimillion-dollar consulting firm

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Cherry Collier. Master Certified Executive Coach Organizational Psychologist Founder of Personality Matters, a multimillion-dollar consulting firm

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Cherry Collier. Master Certified Executive Coach Organizational Psychologist Founder of Personality Matters, a multimillion-dollar consulting firm

Jaz Fenton and Jamil Bhuya of Otherhalf Studio share lessons on design, resilience, and building businesses as partners in work and life.For more on Otherhalf Studio and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

QFF: Quick Fire Friday – Your 20-Minute Growth Powerhouse!   Welcome to Quick Fire Friday, the Grow A Small Business podcast series that is designed to deliver simple, focused and actionable insights and key takeaways in less than 20 minutes a week.   Every Friday, we bring you business owners and experts who share their top strategies for growing yourself, your team and your small business. Get ready for a dose of inspiration, one action you can implement and quotable quotes that will stick with you long after the episode ends!   In this episode of Quick Fire Friday, host Rob Cameron speaks with Rai Hyde Cornell of Cornell Content Marketing reveals how to tap into buyer psychology, outsmart giant competitors, and win loyal clients—all without blowing your budget on ads. Discover how empathy-driven, long-term strategies can fill your pipeline for years, build unshakable trust, and turn your brand into the obvious choice. If you're ready to grow your market share the smart, sustainable way, this is the episode you can't afford to miss. Key Takeaways for Small Business Owners: Use buyer psychology: Understand what keeps your ideal customers up at night—even beyond what you sell — and craft marketing that speaks directly to their real problems.   Stop chasing quick wins: Ditch short-term campaigns that burn cash and energy. Invest in long-term demand generation that keeps paying you back year after year.   Get ahead of competitors early: Capture your audience before they're ready to buy, so when the time comes, you're already their favorite choice. Our hero crafts outstanding reviews following the experience of listening to our special guests. Are you the one we've been waiting for?   Be genuinely helpful: Create content and tools that solve multiple pain points for your audience, not just those tied to your product. Trust builds loyalty.   Empathize like crazy: Take time to imagine your buyers' hectic lives—step into their shoes. This will sharpen your messaging more than any funnel hack ever could.   Build brand relationships, not transactions: Focus on becoming a trusted advisor. When people know, like, and trust you, selling becomes almost effortless. One action small business owners can take: According to Rai Hyde Cornell, one action small business owners can take is to pause for 5-10 minutes, truly step into their buyer's shoes, and empathize with what their Monday looks like—because understanding their world is the secret to crafting irresistible marketing. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can help you to maximize your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.

My Interview with Haider Rafique, CMO, OKX at #token2049 Why the crypto industry must call out bad behaviour to move from the wild wild West to the middle mile West OKX's pivot from centralised exchange to Web3 wallet and why product design and self-custody matter The role of storytelling in rebuilding crypto's reputation after scandals like FTX Why brand building, trust, and user experience are now central to client acquisition in crypto How sports partnerships build distribution and reinforce values like perseverance and discipline The importance of taking risks in marketing and standing for something—even when it's controversial Powered by Phoenix Group The full interview is also available on my YouTube channel. YouTube: https://bit.ly/3YfcSX4 

What does it truly take to transform a simple side hustle into a nationally recognized brand—and what if you could change lives along the way? In this episode of The Angel Next Door Podcast, host Marcia invites Angie Bastian, co-founder of the beloved snack brand BOOMCHICKAPOP, to share the remarkable journey of building a business from the family garage all the way to a multimillion-dollar acquisition. Angie's story challenges the traditional image of entrepreneurship, laying bare both the financial scrambles and the deeply human rewards that accompany the pursuit of a dream.Angie Bastian, who, along with her husband, Dan, started popping kettle corn in 2001 to help fund their children's college education, never imagined she'd become a leader in the natural foods movement. With no prior business experience—Angie was a nurse, her husband a teacher—the Bastians hustled at farmers markets, connected with local sports teams, and relentlessly pushed through setbacks to turn their “Angie's Kettle Corn” into the global phenomenon BOOMCHICKAPOP. Angie's dedication to transparency, clean ingredients, and her community sets her apart as an entrepreneurial role model.This episode is packed with invaluable lessons as Angie details the scrappy financing tactics, the reimagining of their brand, the leap to building their own manufacturing plant, and the deep impact of sharing success with their employees. It's a candid conversation about perseverance, integrity, and redefining what business can mean for families and communities. And don't miss the tear-jerking story Angie tells at the end of the episode – it's a true heart warmer.  To get the latest from Angie Bastian, you can follow her below!https://www.linkedin.com/in/angie-bastian-31085010/ Sign up for Marcia's newsletter to receive tips and the latest on Angel Investing!Website: www.marciadawood.comLearn more about the documentary Show Her the Money: www.showherthemoneymovie.comAnd don't forget to follow us wherever you are!Apple Podcasts: https://pod.link/1586445642.appleSpotify: https://pod.link/1586445642.spotifyLinkedIn: https://www.linkedin.com/company/angel-next-door-podcast/Instagram: https://www.instagram.com/theangelnextdoorpodcast/TikTok: https://www.tiktok.com/@marciadawood

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Dr. Farrah Laurent. A former emergency room nurse turned entrepreneur and career coach, shares her journey from bedside care to building a six-figure business helping new nurses land high-paying jobs and launch their own ventures. The conversation explores nursing as a lucrative and flexible career path, the importance of mindset, and the power of personal branding.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charelle Lans. A six-time award-winning author, motivational speaker, and business strategist known as the “business therapist.” Here's a detailed summary of the key insights and takeaways:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Marty Garside. A full-time attorney turned baker and founder of Confectionist Bakery. Here are some key highlights from the episode:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Marty Garside. A full-time attorney turned baker and founder of Confectionist Bakery. Here are some key highlights from the episode:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Dr. Farrah Laurent. A former emergency room nurse turned entrepreneur and career coach, shares her journey from bedside care to building a six-figure business helping new nurses land high-paying jobs and launch their own ventures. The conversation explores nursing as a lucrative and flexible career path, the importance of mindset, and the power of personal branding.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charelle Lans. A six-time award-winning author, motivational speaker, and business strategist known as the “business therapist.” Here's a detailed summary of the key insights and takeaways:

What does it look like to lead with purpose and performance — to stay true to your values while building something that lasts? I so enjoyed talking with fellow @tuckschool alum @Jim_Weber, longtime CEO of @BrooksRunning, for a conversation about leadership, grit, and building a brand rooted in conviction. Jim took the helm at Brooks when the company was on the verge of bankruptcy — and through a relentless focus on purpose, customer obsession, and culture, he helped lead it to become a billion-dollar brand. He did all of this while navigating a personal cancer diagnosis — a chapter that deepened his clarity, his courage, and his belief in the kind of leadership that endures. We also talk about what it's like to work alongside Warren Buffett with the astonishing story of Brooks and @BerkshireHathawayInc, and the mindset required to lead through uncertainty without losing sight of what matters most. If you're a leader looking for clarity, or someone in a season of challenge, this conversation is one you won't want to miss. #running LinkedIn: linkedin.com/in/jim-weber-3b996b8 Website: http://www.jimweber.org/Keppler: https://www.kepplerspeakers.com/speakers/jim-weber Book: tinyurl.com/runpurpose

In this myth-busting episode of That Will Nevr Work, Maurice Chism is joined by brand strategist and marketing scientist Ethan Decker to unpack the biggest myths entrepreneurs, creators, and business leaders believe about marketing—and why those beliefs might be holding them back.From overhyped tactics to misunderstood metrics, Ethan breaks it all down with clarity, insight, and a refreshing dose of truth. Together, they explore what actually works in marketing, why trust is more powerful than virality, and how to build brands that grow with intention—not illusions.If you've been spending money on marketing that feels like it's going nowhere, this episode will challenge everything you think you know.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monique Strong. President of the Atlanta Chapter of the National Association of Black Women in Construction (NABWIC). Here's a breakdown of the key highlights and takeaways:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Katrice Miller. A nationally recognized labor relations expert and career coach. The conversation explores her journey from federal government service to corporate leadership, her insights on labor law, personal branding, and how individuals can navigate layoffs, negotiate salaries, and build resilient careers.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monique Strong. President of the Atlanta Chapter of the National Association of Black Women in Construction (NABWIC). Here's a breakdown of the key highlights and takeaways:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monique Strong. President of the Atlanta Chapter of the National Association of Black Women in Construction (NABWIC). Here's a breakdown of the key highlights and takeaways:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Katrice Miller. A nationally recognized labor relations expert and career coach. The conversation explores her journey from federal government service to corporate leadership, her insights on labor law, personal branding, and how individuals can navigate layoffs, negotiate salaries, and build resilient careers.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Katrice Miller. A nationally recognized labor relations expert and career coach. The conversation explores her journey from federal government service to corporate leadership, her insights on labor law, personal branding, and how individuals can navigate layoffs, negotiate salaries, and build resilient careers.

Does advertising nudge your memory? Change your mind? Or make you feel something? The answer isn't as simple as you think.This week, Elena, Angela, and Rob examine five leading theories of how advertising works. They debate memory nudging versus persuasion models, explore why emotional ads outperform rational ones, and reveal which approaches actually drive business results.Topics covered: [02:00] Memory nudging theory and mental availability from Ehrenberg-Bass[08:00] When persuasion models change consumer minds[13:00] Why emotional priming outperforms rational advertising[18:00] Cultural branding and why most brands can't pull it off[21:00] Signaling theory and how expensive media builds credibility[24:00] Which advertising theory each host likes most[26:00] Mandela Effect game connecting memory to brand recall To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2020 Ehrenberg-Bass Institute Study: https://marketingscience.info/what-is-the-effect-of-advertising-on-mental-market-share/  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

In this powerful episode, I sit down with Allison Walsh, branding strategist, author of She Believed She Could, and host of the podcast by the same name. Allison brings her experience from the mental health and startup world to help entrepreneurs—especially women—understand the real power of personal branding.Whether you're just getting started on Etsy or you're building your next big business move, this conversation will help you shift your mindset, lean into your story, and show up with purpose. Allison walks us through her 5-step branding framework, shares how her own book changed her life, and explains why your why is more powerful than any marketing trend.In this episode, we cover: [00:18] From Advocacy to Executive to Entrepreneur [03:31] Imposter Syndrome & Early-Stage Branding Fears [04:49] Building Confidence Through Visibility [07:12] How Consistent Content Creates Momentum [08:40] Why Writing Her Book Was Life-Changing [11:08] Where “She Believed She Could” Came From [12:26] Choosing the Right Book Title for the Brand [13:28] Branding vs. Promotion: Key Distinctions [14:05] Allison's 5M Framework for Brand Building [18:20] Branding + Etsy: A Real Client Success Story [21:27] Purpose-Driven Branding & Customer Loyalty [25:26] How Brands Can Evolve As You GrowConnect with Allison: 

In this episode of the AIGA Design Podcast, Lee-Sean Huang and Giulia Donatello speak with Sunny Bonnell, Co-Founder & CEO of ⁠Motto⁠, about the powerful intersection of design and performance. Sunny shares her nonlinear career journey, emphasizing the importance of stirring emotion and inspiring action through creativity. The conversation delves into the essentials of brand transformation, the significance of visionary leadership, and how the design ecosystem is rapidly evolving with technology. Sunny also discusses her book, '⁠Rare Breed⁠,' which encourages leaders to embrace their unique and defiant traits as strengths, and introduces ⁠Vision Camp⁠, a program aimed at cultivating visionary leaders. The discussion explores the necessity of resilience, the pursuit of perfection in one's craft, and how to build brands around ideas worth rallying around.In a rapidly evolving industry, how can we turn our unconventional traits into a catalyst for visionary leadership and impactful brand transformation?Connect with ⁠Sunny Bonnell:⁠⁠https://wearemotto.com/⁠⁠ LinkedIn⁠ MottoInstagram Motto⁠Motto's Vision Camp⁠Sunny Bonnell's book: ⁠Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different⁠ Sunny's recommendation: Jiro Dreams of SushiJoin us for the 2025 AIGA Design Conference, October 9-11 in Los Angeles, California – ⁠https://www.aiga.org/design/aiga-design-conference

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Karla Trotman. President and CEO of Electro Soft Incorporated, an electronics manufacturing and engineering firm. The discussion focused on breaking barriers for women and minority business owners in manufacturing and closing the racial wealth gap.

For Charlie Turano, legacy isn't just nostalgia. It's strategy.As Executive Director at Heritage Werks, Charlie is helping pro sports teams, leagues, and now even universities unlock the untapped power of their history—not just to preserve the past, but to propel the future.Before that, he co-founded Genesco Sports Enterprises, shaping it into one of the industry's most respected corporate representation firms, advising global brands on how to maximize their presence in sports. But it all started with the Dallas Cowboys, where Charlie got his first taste of the business side of sports, an experience that sparked a career defined by innovation, storytelling, and the pursuit of enduring value.

In this episode, I sit down with Greg Shapleigh, who came highly recommended by multiple previous guests as someone I absolutely had to interview. Greg's journey in the cycling industry is remarkable - he started as a shipping clerk at Giro after moving to Santa Cruz to pursue bike racing, but quickly found himself pulled into marketing and product development discussions. Over three decades, he's shaped some of cycling's most iconic brands and products, from Giro's revolutionary helmets to the creation of Fizik saddles.What makes Greg unique is his disciplined, values-driven approach to brand building, heavily influenced by mentorship from "Good to Great" author Jim Collins. We dive deep into his philosophy of focusing on core values rather than chasing opportunities, his experiences at companies like Specialized and Santa Cruz, and how he identifies stagnant product categories ripe for innovation. Greg shares invaluable insights on building teams, making strategic decisions, and the delicate balance between staying true to your brand and achieving growth.00:00 Introduction to Greg Shapley01:40 Greg's Early Life and Career Beginnings08:26 Discovering Cycling and Moving to Santa Cruz10:36 Starting at Giro and Early Marketing Involvement15:59 Transition to Marketing Manager at Giro18:24 Collaboration with Jim Collins and Business Philosophy25:10 Giro's Acquisition by Bell Sports32:23 Innovations and Expanding Product Lines38:48 Market Cycles and Product Innovation39:34 Understanding Product as a Concept40:41 Brand Values and Business Success41:48 Giro's Approach to Product Development43:52 Expanding into New Categories46:27 Career Transitions and Business Philosophy50:00 The Importance of Values in Business52:36 Challenges in Brand Positioning54:00 Consulting and Brand Strategy01:12:20 Specialized: A Case Study01:17:58 Final Thoughts and Contact InformationRead the latest 'The Business of Cycling' BlogSign up for 'The Business of Cycling' Newsletter

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Katrice Miller. A nationally recognized labor relations expert and career coach. The conversation explores her journey from federal government service to corporate leadership, her insights on labor law, personal branding, and how individuals can navigate layoffs, negotiate salaries, and build resilient careers.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Dr. Farrah Laurent. A former emergency room nurse turned entrepreneur and career coach, shares her journey from bedside care to building a six-figure business helping new nurses land high-paying jobs and launch their own ventures. The conversation explores nursing as a lucrative and flexible career path, the importance of mindset, and the power of personal branding.

What does it really take to stand out in a crowded legal market? In this special mashup edition of The Game Changing Attorney Podcast, we're diving deep into the most common questions law firm owners ask when it comes to building visibility, authority, and a brand that actually brings in high-value cases. You'll hear real, unfiltered answers from Michael Mogill as he breaks down what separates the firms that scale from the ones that stay stuck. From establishing a niche to amplifying your impact, this episode is a crash course in how to get known — and stay known. Here's what you'll learn: Why being the best won't matter if no one knows who you are How to build trust and authority through consistent, niche content What it really takes to turn your expertise into high-value cases Whether you're just getting started or already have a strong reputation, this episode will challenge you to raise the bar — because if they don't know you exist, your expertise can't help anyone. ---- Show Notes: 0:00 — Introduction 2:46 — How top law firms consistently attract high-value cases 5:43 — Why niching down gives you an unfair advantage 7:17 — What it takes to become known for your client experience 11:25 — Does real expertise still matter in the age of influencers? 14:41 — The mindset shift every great legal marketer must make 17:39 — When competitors copy you: how to stay ahead by innovating ---- Links & Resources: David Goggins  Can't Hurt Me by David Goggins Andrew Huberman ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 244. Rex Elliott — Committed to Impact: Transforming Adversities into Opportunities 287. Dan Martell — Buy Back Your Time: Mastering the Art of Delegation 308. AMMA — Overcoming Doubt: Turning Fear into Fuel

You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind when it comes to leveraging your personal brand authority FAST. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.The truth is, most people go along to get along and then wonder why they don't make any money. Being iconic is not about blending in. So Nicole is giving you the unicorn hacks to make a splash in your industry so you can start calling in high-ticket clients overnight.Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…Then, get your hooves on the five-algorithm hacking pieces of content so you can start calling in those high-ticket clients!

Golf and hip hop intersect on today's installment of Rounding the Bases, thanks to a bold lifestyle brand that hits differently. Joining Joel to tell the story is Jon Mason, the Founder and creative genius behind SwingJuice. It began as an energy drink, but between tee times and t-shirt drops evolved into a rebellious line of apparel for life on and off the links. By pushing the bounds of traditional course culture, he's hit an ace for those who bring their entire personality to the game, whether serious players, weekend warriors or those who are just here for the vibes. Check Out More with Jon Mason on YouTube: https://youtu.be/q5DLwvrWKKcWebsite: https://swingjuice.com/ Instagram: https://www.instagram.com/theswingjuiceguy/ Twitter: https://x.com/swingjuiceguy?lang=ar-x-fm

Two-time Emmy and Three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Charles Cofield. Thanks! The transcript from this episode of Money Making Conversations Masterclass features an inspiring and high-energy interview with CPA and financial educator Carter Cofield, co-founder of Melanin Money. Here's a breakdown of the key highlights and takeaways:

Episode 96 features former pro NFL player turned CEO of “Fathead” Chris Hetherington! This episode is all about "inspired brand building."After playing football at Yale and attending Harvard business school, Chris played 11 seasons in the NFL, carving out a career built on grit, adaptability, and relentless work ethic. And now as a successful entrepreneur and CEO of Fathead, Chris brings a rare combination of high-performance mindset and business acumen to the table. In this episode, we unpack what it takes to evolve — mentally, spiritually, and financially — and how he's using brand identity, growth metrics, and leadership to transform Fathead into a modern legacy brand.Chris' IG: @cheth44 https://www.instagram.com/cheth44?igsh=bzB2dWRmdzhhbzJ3Fathead IG: https://www.instagram.com/fathead/?hl=enFathead YouTube: www.youtube.com/@fatheadThank you to Sponsor Blenders Eyewear!Use Code “WCB20” for 20% off Blenders Sunglasses www.blenderseyewear.com

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Monique Strong. President of the Atlanta Chapter of the National Association of Black Women in Construction (NABWIC). Here's a breakdown of the key highlights and takeaways:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter. A public relations and event planning expert, and founder of Women in Media Global and AOI Events and PR (Affairs of Influence). Here are some key highlights from the conversation:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter. A public relations and event planning expert, and founder of Women in Media Global and AOI Events and PR (Affairs of Influence). Here are some key highlights from the conversation:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keshia Walker. Founder and chairwoman of the Black Collegiate Gaming Association (BCGA). Here’s a breakdown of the key themes and takeaways:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Keshia Walker. Founder and chairwoman of the Black Collegiate Gaming Association (BCGA). Here’s a breakdown of the key themes and takeaways:

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed April Lancit. Founder of a private therapy practice focused on culturally sensitive therapy for Black and Brown communities. Main Topics: Cultural differences in therapy Challenges in modern relationships and marriage The impact of technology on human connection The role of therapy in addressing generational trauma and stress The future of therapy in the age of AI

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed April Lancit. Founder of a private therapy practice focused on culturally sensitive therapy for Black and Brown communities. Main Topics: Cultural differences in therapy Challenges in modern relationships and marriage The impact of technology on human connection The role of therapy in addressing generational trauma and stress The future of therapy in the age of AI