Inside the Strategic Mind

Inside the Strategic Mind

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This is a show about strategic communication and how it’s used in the real world. The show illustrates situational examples for applying strategic communication and discusses many strategies used to handle communication issues. Topics include public relations, marketing, the effects of sponsorships,…

Steven Haller


    • Feb 10, 2014 LATEST EPISODE
    • infrequent NEW EPISODES
    • 6m AVG DURATION
    • 5 EPISODES


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    Latest episodes from Inside the Strategic Mind

    Ep4: Manipulative PR vs. Purposeful PR

    Play Episode Listen Later Feb 10, 2014 7:13


    Fourth episode of "Inside the Strategic Mind" by Steven Haller; Defines manipulative and purposeful, discusses real-world examples from the Pentagon and the Boston Red Sox, and explains three main keys to successful purposeful PR; Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/

    music pr public kevin macleod boston red sox pentagon relations purposeful defines manipulative riptide
    Ep3: Sponsorship Effects

    Play Episode Listen Later Feb 1, 2014 8:12


    Third episode of "Inside the Strategic Mind" by Steven Haller; Defines sponsorships, discusses real-world examples of sponsorships from Sprite and Wells Fargo, and explains the effects sponsorships have for organizations and their consumers; Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/

    music effects kevin macleod wells fargo defines sprite riptide
    Ep2: Marketing vs. Selling

    Play Episode Listen Later Jan 27, 2014 7:48


    Second episode of "Inside the Strategic Mind" by Steven Haller; Defines marketing, discusses a real-world example of marketing from Pepsi, and explains the difference between marketing and selling; Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/

    music marketing selling kevin macleod pepsi defines riptide
    Ep1: Good PR vs. Bad PR

    Play Episode Listen Later Jan 20, 2014 8:02


    First episode of "Inside the Strategic Mind" by Steven Haller; Defines public relations and discusses real-world examples of good PR and bad PR from Sprint and British Petroleum; Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/

    music pr public kevin macleod relations sprint defines riptide british petroleum good pr bad pr
    Episode 0: Introduction

    Play Episode Listen Later Jan 12, 2014 0:39


    Introduction to "Inside the Strategic Mind" by Steven Haller / Music: "Riptide" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/

    marketing public strategic kevin macleod riptide

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