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4 episodes with good pr
4 episodes with good pr
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2 episodes with good pr
2 episodes with good pr
2 episodes with good pr
2 episodes with good pr
2 episodes with good pr
2 episodes with good pr
Season three of the PR Wine Down is officially here! Today, we're introducing a new episode format called “April's Reads.” In these episodes, April will get in front of the mic to slow down and address an important topic impacting the PR industry that could benefit from a deeper dive. Don't worry, your favorite interviews and conversations with Laura Schooler and our wonderful guests from in and around the PR industry aren't going anywhere. Our hosts will be back in your feed for another classic episode in two weeks. Today's episode features an article that April wrote for the Forbes Agency Council, “How Does AI Fit Into The Future Of Good PR?” and includes some additional advice about the impact of AI on crisis communications. You can read the article here: https://www.forbes.com/sites/forbesagencycouncil/2023/06/14/how-does-ai-fit-into-the-future-of-good-pr/?sh=698352ae2f77 Connect with Trust Relations: Have an anonymous PR horror story to share or questions you want to be answered on the show? Email us at contact@prwinedown.com. You can stream the show live at 2:00 pm ET every Saturday, on ElectroMagnetic Radio. You can also connect with Trust Relations on our website or on LinkedIn, Twitter, Facebook, and Instagram. Sound effects obtained from https://www.zapsplat.com. Send in a voice message here: https://podcasters.spotify.com/pod/show/prwinedown --- Send in a voice message: https://podcasters.spotify.com/pod/show/prwinedown/message
We all have our Christmas traditions don't we? That film you just have to watch every Christmas Eve, Carol singing in the village square, setting up the nativity, betting when Great Uncle Albert will fall asleep in the comfy chair. At Little Questions towers, one of our Christmas traditions is to take a look back over the year that was. With dotage fading our memories and entirely unscientifically, we like to consider our PR heroes and villains of 2023. We'd love to hear what you think. Get in touch on social media or email podcast@apellaadvisors.com This edition of The Little Questions podcast is presented by Andrew Brown, Jenny Scott and Matt Young. Andrew Brown, formerly Director of Communications and Public affairs at Ageas Insurance, Andrew has more than ten years' experience leading the corporate affairs functions for global, listed, multifaceted firms across a range of regulated and unregulated sectors. He has considerable experience in issues, crisis and change management as well as reputation sentiment analysis and insight. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc. Jenny Scott is former Executive Director of Communications at the Bank of England and co-lead for Bank wide strategy. Advisor to the Governor, sat on the Bank's executive committee and risk committee. Formerly economics and politics correspondent for the BBC and presenter of the Daily Politics. Trustee of Pro Bono Economics. Matt Young has 25 years of experience across media relations, public affairs, regulatory development, employee engagement, brand development, competition and CSR. Group corporate affairs director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA. Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing podcast@apellaadvisors.com This podcast is produced by The Podcast Coach.
Watch the full service HERE ARE YOU NEW HERE? We would love to get to know you better and answer any questions you may have. You can learn more about weekend gatherings at https://www.restor.church/im-new/ If you have any questions or would like more info, please reach out to us at https://www.restor.church/contact/ WHO WE ARE: If you would like to know who we are and what we are about, you can find that at https://www.restor.church/about/ NEED PRAYER? We have a team on standby that responds to any prayer requests that you may have. If you or someone you know needs prayer, you can submit those requests HERE FOLLOW US ON SOCIAL MEDIA: Facebook: https://www.facebook.com/restorchurch/ Instagram: https://www.instagram.com/restor.church/
Watch the full service HERE ARE YOU NEW HERE? We would love to get to know you better and answer any questions you may have. You can learn more about weekend gatherings at https://www.restor.church/im-new/ If you have any questions or would like more info, please reach out to us at https://www.restor.church/contact/ WHO WE ARE: If you would like to know who we are and what we are about, you can find that at https://www.restor.church/about/ NEED PRAYER? We have a team on standby that responds to any prayer requests that you may have. If you or someone you know needs prayer, you can submit those requests HERE FOLLOW US ON SOCIAL MEDIA: Facebook: https://www.facebook.com/restorchurch/ Instagram: https://www.instagram.com/restor.church/
Want to try a new form of content marketing in 2024? What about visibility and guest podcasts?! This is evergreen content you can leverage across all content channels and our Co-Pilot Christina Lenkowski is going to share the ins and outs. Will this be something you try in 2024? This is part of our new campaign - Around the World in 90 days - your ticket to good content marketing! Welcome aboard flight CQM222, I am your pilot, Mariah - you have your ticket to good content marketing in hand. While on this flight the flight attendants will be here to assist you to get off the content creation hamster wheel and onto a new way of marketing to help you live a more freedom based lifestyle. Each week you will be given a new stamp in your passport and by the end of the 90 days you will be on your way to explore the world of Content Marketing as a solo traveller. This is week three - get ready, it is going to be a wild ride! If you LOVED this part of your trip (the episode), make sure you share this on your Instagram stories and tag us @contentqueenmariah. ✨ GET YOUR TICKET TO GOOD CONTENT MARKETING ✨ KEY EPISODE TAKEAWAYS
As the Executive Vice President and Managing Director of Mower PR & PA Group, Rick Lyke implements a full range of communications programs. He is also part of the Mower Reputation Management Team, which prepares clients for media interviews, key stakeholder presentations, and potential crisis situations. In his career, Rick has developed award-winning campaigns for Freightliner Trucks, Troy-Bilt, Guinness Stout, Mitsubishi Power Systems, Starbucks, and I Love NY. On this episode, we discuss Mower's five rules for crisis communication, the importance of crisis preparedness, and Rick's Pints for Prostates health charity. Key Takeaways:- Mower's 5 rules of crisis communication- The importance of crisis preparedness- Rick's Pints for Prostates nonprofitEpisode Timeline:1:30 What are some of the traditions associated with Guinness?3:30 What are Mower's five rules for crisis communication?4:30 Why companies should share the bad news with friends first5:00 Why clients should take all their hits in "round one"6:00 Companies in crisis should answer the tough questions first.6:30 What's the appropriate attitude a chief executive should have during a crisis?9:45 Can responding quickly to a crisis open the door for mistakes?10:02 The importance of crisis preparation10:50 How to run a crisis simulation13:00 Good PR runs 24/7.15:15 How bad crisis management can make things worse17:10 Rick's Pints for Prostates nonprofitThis episode's guest:• Rick Lyke on LinkedIn• PintsforProstates.org• Mower.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, X (formerly Twitter), Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.
Join us for a very special episode with Canteen ambassador Chloe Caris, a dedicated music journalist and fervent music enthusiast. Chloe's extensive journey as a music fan and her insightful pieces about the music industry are only part of her story. As a Youth Ambassador for Canteen Australia, an organisation supporting young people dealing with cancer, her role carries deep personal significance. In commemoration of National Bandana Day, Chloe shares her experiences, from the profound impact of losing her father to cancer to how Canteen played a pivotal role in her life. Discover the vital importance of supporting National Bandana Day, as the funds raised directly contribute to essential services. Chloe also delves into her experiences in music journalism and her love of Harry Styles. In today's show notes, we've included links for those eager to make donations and support National Bandana Day and Canteen. Donate here and find more information: Canteen / Bandana DayThanks again to Chloe Karis for her time. We also want to give a special shout out to Maddie from Good PR for her help with this episode.You can help follow and support the pod here: TSIY Insta / TSIY FB / TSIY TikTok / TSIY Youtube / TSIY Patreon Hosted on Acast. See acast.com/privacy for more information.
Jessica Gillingham is a public relations expert in the hospitality and lodging space. She is the founder and CEO of Abode Worldwide, a public relations agency she launched in 2017 to focus on raising the profile of transformative technology solutions and enterprise operators in the global short-term rental, lodging, and living sectors.With over 20 years of experience in travel, hospitality, and technology, Jessica is also an advisor, board member, leadership mentor, and industry commentator on the confluence between hospitality, living, and property. Her company sits at the heart of the developing intersection between work, life, and play and partners with brands leading in this transformation.In this episode, you'll discover:- How good PR is the secret to gaining traction quickly- Why the short-term rental "Gold Rush" is over- How storytelling helps to make sense of your message and translate it to your ideal audience- Why you need to invest in your story, brand, awareness, and education.Join the conversation on today's episode on The Modern Hotelier LinkedIn page.The Modern Hotelier is produced, edited, and published by Make More Media: https://makemore.media/For full show notes head to: https://themodernhotelier.com/episode/45Follow on LinkedIn: https://www.linkedin.com/company/the-...Connect with Steve and David:Steve: https://www.linkedin.com/in/%F0%9F%8E...David: https://www.linkedin.com/in/david-mil...
Watch the full service here: https://youtube.com/live/UosgvqxvDW0 ARE YOU NEW HERE? We would love to get to know you better and answer any questions you may have. You can learn more about weekend gatherings at https://www.restor.church/im-new/ If you have any questions or would like more info, please reach out to us at https://www.restor.church/contact/ WHO WE ARE: If you would like to know who we are and what we are about, you can find that at https://www.restor.church/about/ NEED PRAYER? We have a team on standby that responds to any prayer requests that you may have. If you or someone you know needs prayer, you can submit those requests HERE FOLLOW US ON SOCIAL MEDIA: Facebook: https://www.facebook.com/restorchurch/ Instagram: https://www.instagram.com/restor.church/
Title: God is goodSpeaker: Pastor Ian JarvisDate: 10th June 2023Location: The Revival Fellowship Convention 2023, Adelaide, Australia Listen to the entire Podcast Revival library by visiting https://podcastrevival.com The Revival Fellowship is a Bible-directed, Spirit-filled Church and we welcome visitors to our meetings at any of our locations worldwide. To find your nearest venue visit https://therevivalfellowship.com © 2023 The Revival Fellowship. All Rights Reserved.See omnystudio.com/listener for privacy information.
Watch the full service here: https://youtube.com/live/HVhGEz26BNA ARE YOU NEW HERE? We would love to get to know you better and answer any questions you may have. You can learn more about weekend gatherings at https://www.restor.church/im-new/ If you have any questions or would like more info, please reach out to us at https://www.restor.church/contact/ WHO WE ARE: If you would like to know who we are and what we are about, you can find that at https://www.restor.church/about/ NEED PRAYER? We have a team on standby that responds to any prayer requests that you may have. If you or someone you know needs prayer, you can submit those requests HERE FOLLOW US ON SOCIAL MEDIA: Facebook: https://www.facebook.com/restorchurch/ Instagram: https://www.instagram.com/restor.church/
This week we welcome international PR, publicity and branding consultant Brooke Young as she shares her story and winning strategies that will skyrocket your brand through the power of PR. Key takeaways from this episode PR - what it is and why you need it Good PR - how its done - and how not to spend a fortune on it Bad PR - yes, it really exsits and what to avoid The most powerful weapon in your arsenal... (hint, it's storytelling!) And much more! THIS WEEK'S GUEST Brooke Young is an international publicist, PR guru and branding consultant. She works with clients across the globe, and helps them create, develop, and promote powerful messages through heart-centered story-telling. She has formerly worked On-Air with FOX Sports, completed in the Miss America Organization, and volunteers as a Communication Liason for the first Prenatal Care Agency in West Africa. Brooke frequently works with children as a Professional Public Speaker and Children's Book Author, where she educates on Therapy Dogs and Volunteering. Facebook: https://www.facebook.com/profile.php?id=100038225919096 Brooke's Group on Facebook: https://www.facebook.com/groups/468279070891549 Brooke Young is proud to support the work of Hindi's Libraries. To find out more, please visit https://www.hindislibraries.org/ YOUR HOST Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting. Get to know more about Simon at: Website: https://simonlader.com/ Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups Twitter: https://twitter.com/simonlader LinkedIn: https://www.linkedin.com/in/headhuntersimonlader The Conference Room is available on Spotify, Apple Podcasts, Amazon Music, iHeartRadio and everywhere else you listen to podcasts!
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A couple of big brands this week announced some vigorous sustainability initiatives, namely Wendy's & Chipotle. We'll discuss those efforts and whether they fall in the category of good PR or preparing the business for the future - or both. And the ongoing tussle between some franchisees and their franchisor parents played out in a couple of state legislatures this week. We'll take a look at the volatility of those issues and how the industry collectively addresses them. We'll discuss those issues and wrap it up with the legislative scorecard.
Fresh from Bahrain, there's plenty of respect for Lance Stroll, a little less for the Mercedes u-turn, and none for dolphins from Nate. Toto Wolff means Chris is now at war with his fiancée during grid walks, and Lawrence is going to need some dry ice in Vegas
Is Lea Michele trying to do a little image rehab? After getting called out for her mean girl ways in 2020 by her former “Glee” co-stars, Lea swears she's changed for the better. In a new piece for Interview Magazine, Lea says she's had some conversations that have helped her take a step back and learn from her mistakes. She also credits her starring role in “Funny Girl” for pushing her to make better choices and apply everything she's learned. Obviously we'd love it if Lea was actually trying to do better – but has she really turned over a new leaf? Or is this interview simply a brilliant PR move to help plug her Broadway show?Listen ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App. Support us by supporting our sponsors!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
The Broncos are planning to add $100 million in renovations in time for next season, Russell Wilson technically returns to practice, along with Randy Gregory, and we listen to your responses to this week's overreactions. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Do you have something powerful and important to share, but you're not sure how to get the word out? Then you need to tap into the power of public relations to reach the people who need you and grow your bottom line in service to others. Greater visibility leads to greater impact, and PR is a vehicle to help you reach those ideal clients and achieve the vision for your business. Nina Dafe is the award-winning content marketer and copywriter behind The Far Above Rubies Collection, a firm that helps women go from stumped to savvy about how to get PR for their businesses. Nina is also a sought-after international speaker, and her work has been featured in Thrive Global, The TEDx Blog and HuffPost, among many other media outlets. On this episode of Wickedly Smart Women, Nina joins Anjel to explain how good PR lets people know they're not alone and why she's passionate about empowering women to use our voices. Nina describes what gave her the courage to deviate from the path of a ‘good Nigerian girl,' leveraging her gifts for speaking and writing to promote her own work and that of other service-driven women entrepreneurs. Listen in for advice on moving through fear to act on your dreams and learn how Nina can help you build your business through successful PR! What You Will Learn How Nina sees PR as a vehicle to help people achieve their vision How Nina's Nigerian roots and Christian upbringing led her to see marriage as suppression How doing her own press for a blog for Christian women led Nina to build a PR business How Nina's spirituality gave her the courage to deviate from the path of a ‘good Nigerian girl' The power of PR in letting people know they're not alone Nina's mission to empower women with the tools we need to use our voices The danger in buying into oppressive narratives Why we need service-driven founders to put themselves out there Why Nina wants to work with women with a heart for service Why fear is NOT a signal to stop taking action on your dreams Connect with Nina Dafe The Far Above Rubies Collection Resources Nina's Free Ultimate Guide to Pitching the Media Humans of New York Chimamanda Ngozi Adichie Chimamanda Ngozi Adichie's TED Talk: We Should All Be Feminists ‘5 Misconceptions About Feminism in the Church' in Relevant Connect with Anjel B. Hartwell Wickedly Smart Women Wickedly Smart Women Facebook Community Wickedly Smart Women on TeePublic Wickedly Smart Women on Clubhouse The Wealthy Life Mentor The Wealthy Life Mentor on Facebook Anjel on Twitter Anjel on Instagram Email listeners@wickedlysmartwomen.com Leave Us A Message On Our listener line: 540-402-0043 x4343
This is the second episode in a mini-series about using PR to promote your business, and today we explore what makes a good story for PR.What You'll Learn:-What kind of stories are the ones journalists look for-What every good story must have-How to choose the right hook for your story-How to turn your life into an attractive hook-What is the TRUTH filter, and how can you use it to determine if your story is PR attention worthyDriving media coverage to your purpose-led business is possible and a must-have in your marketing mix. Whether you choose to attract a national, local, or international audience with your story, the right media coverage could be the last piece of the puzzle to change the game and start making a difference. Resources:-Join our free and friendly Actually Making a Difference Facebook Group https://www.facebook.com/groups/makingadifferenceactually-Find out more about Actually® https://actually.world/ -Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/ -LinkedIn https://www.linkedin.com/in/saraactually/
As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results. 3:51 – Jody describes his career path, including a shift from radio to PR. 8:06 – Jody explains how to think like a reporter and have a sense of what is newsworthy. The key: always try to help the reporter. 17:00 – Jody shares how he prepares clients for media interviews by making sure they are confident, but not comfortable. 23:59 – Jody talks about why press releases are not dead and how the media uses them today. 28:32 – Jody lists how press releases can be repurposed in your content marketing strategy. 30:45 – Jody emphasizes the importance of video and how television media has had a video philosophy flip since COVID. 34:43 – Jody provides some resources he finds helpful. Quote “There's this horrible perception about PR people that we are somehow disingenuous or not completely honest, and it boils down to that four-letter word, nails on a chalkboard for me, spin. Good PR people don't spin because we don't have to. We have good stories and we want to give good stories to reporters to inform their audience of the interesting, funny, comical, essential, critical or lifesaving information that we have access to through our clients. I always say that PR people have just as much interest in helping the reporter as we do our client. It's not mutually exclusive.”– Jody Fisher, vice president of public relations at Austin Williams. Links: Nancy's Episode on The PR Podcast: https://podcasts.apple.com/us/podcast/93-nancy-marshall-the-pr-maven-on-building-a-personal-brand/id1528904589?i=1000575350537 Warren Weeks on The PR Podcast: https://podcasts.apple.com/us/podcast/90-warren-weeks-on-media-training-and-the-worst/id1528904589?i=1000570289127 Molly McPherson: https://mollymcpherson.com/ Indestructible PR Podcast: https://mollymcpherson.com/podcast/ Listen to Molly McPherson's episode on The PR Maven® Podcast. About the guest: Jody Fisher is vice president of public relations at Austin Williams, a Long Island based marketing, advertising and digital agency. Jody leads the division that represents clients across healthcare, higher education, financial services, non-profit and real estate industries. In his 25-year career as a PR leader, he has worked with New York based clients that include the Intrepid Sea, Air & Space Museum, Silverstein Properties at the World Trade Center, Friends of the High Line, the New York Post and Wall Street Journal and many more. He is also the host of The PR Podcast, a weekly show that spotlights guests with expertise in public relations and the news business. He's also a former NYC radio reporter and brings his newsroom savvy to his clients to create actionable PR programs. Looking to connect: Email: jodyfisher@live.com LinkedIn: https://www.linkedin.com/in/jodyfisher/ Twitter: @jodyfisher Website: www.jodyfisherpr.com Podcast: https://podcasts.apple.com/us/podcast/the-pr-podcast/id1528904589
Today on NOW and NEXT:One of Canada's top grocery retailers weighs in on inflation; How do hospitals keep families happy while ensuring patient safety; Lots of parks but not a lot of washrooms nearby.Time Codes:01:40 - We're happy to see Toronto radio is listening to us :-)04:00 - No Name price freeze is mainly just PR12:45 - Erin has an investment suggestion for Galen Weston18:42 - It's hard to find somewhere to go when there's nowhere to go!22:53 - Today on the brief with Dave, we hear from Parachute CEO and host of the Popping the Bubble Wrap podcast, Pam Fuselli to talk about the top 10 threats to our kids' safety in Canada.Wanna join Dave for coffee on the weekends?Support Now and Next!Subscribe to our Exclusive Supercast feed for access to Now and Next EXTRA -the full version of The Brief with DT, AMAs, our message board and early access to Now & Next episodes.Connect with us!Dave on Twitter www.twitter.com/davetraffordErin on Twitter www.twitter.com/erintraffordErin on Instagram www.instagram.com/its.erintraffordErin on TikTok www.tiktok.com/erintraffordEmail us hello@storystudionetwork.comNow & Next Cast and Crew· Associate Producer Becky Coles· Production Manager Jaime Nickerson· Audio Editors Mike Treutler and Drew Garner· Sonic Logo Designer and Creative Branding Greg MacDonaldNow & Next is a Story Studio Network Original
This week's guest on Fiona Scott's podcast is sometimes referred to as "The Pink Powerhouse" (think spiky pink hair) or "The Super Soul Coach" - Taz Thornton. Taz is a former journalist and high-flying marketing professional whose difficult back story was first the breaking of her but then the making of her. As she explains to Fiona, she overcame her own significant struggles to become someone who now empowers others to do something of value with their lives. She works with anyone who wants to build their own powerful personal brand. Good PR for Taz is never going to be about a quick win. Listen as she and Fiona discuss on the podcast how effective PR is about putting in the work and preparing for the long haul until your efforts pay off. You'll find Taz just about everywhere on social media or through her website and you can email her at Taz@tazthornton.com ****Would you love my expert PR eyes on your business? Do you need expert PR help?If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: PR Power Hour with Fiona Scott
How does it feel to have the door slammed in your face, both literally and metaphorically? Not good! How does it feel to be promised the imitation is as good as the real thing, only to discover it isn't? Again, not good! This is the story of Matthew 23:13-15. We invite you into worship as we attempt to understand the impact of Jesus' words on our day-to-day interactions.
If you're a regular REACH listener, you know we've spent a lot of time discussing how to gain buy-in from your executive, but what about everyone else you need information from and work with day-in and day-out? People like your executive's direct reports, or Finance, or other C-Suite members. Kristine Valenzuela, Executive Assistant at Atlassian, has graciously offered to tackle this topic and share her tips for how to telescope your value beyond just your executive and essentially that boils down to creating good PR for yourself. So, if you need advice on how to position yourself or tweak your leadership brand to be perceived differently (and respected!) in your organization in order to get the information you need to do your job effectively, this episode is for you.
When music artist Lizzo released her new single ‘Grrls' she was faced with backlash from the disabled community about a specific lyric used. Lizzo was labeled as an ableist, and fans of her work quickly pointed out why the word was so offensive and that it needed to change. The steps that Lizzo took to rectify her mistake and how she turned the controversy around should become the new standard for all PR professionals to use in such situations. In this episide we discuss the Lizzo lyric that got people upset and how she made it right. We explain the context of the word, why the word was so offensive, how she framed her response, why Lizzo's response should be the new standard, why older generations did not find it offensive, and much more. Key Points From This Episode: We start the show with context about the Lizzo lyric controversy. Why people were so upset with the word that she used.How Lizzo has set a new standard for dealing with offending people.We hear what Lizzo's response was to the criticism.What you should never do when dealing with criticism: an off-the-cuff response.A walkthrough of Lizzo's reply and why it was appropriate.The framework she based her response on and why it is so powerful.An outline of the replies and support that Lizzo received.The differences between older and younger generations finding the word offensive. Reasons why this is not a cancel-culture moment.We close the show with a takeaway indestructible tip for listeners. Tweetables: “That is how you do it. You write the statement and then you make the change.” — @MollyMcPherson [0:08:32] “What she is doing is she's showing that it is possible to re-examine words, phrases, and actions.” — @MollyMcPherson [0:09:04] “When it offends some, you need to make that change.” — @MollyMcPherson [0:11:23] “Drop victimhood and embrace the idea of change.” — @MollyMcPherson [0:11:53] Links Mentioned in Today's Episode:Lizzo on IMDbLizzo - Grrrls (Offical Audio) Listen and Subscribe on Apple Podcasts
Nonprofit Leaders Need Public Relations. Find out Why!
Nonprofit Leaders Need Public Relations. Find out Why!
I was thrilled to be asked to contribute to The Gasby Group's “Nonprofit Nuggets” series. I would love to get your feedback! Robin Verges Nonprofit Leaders Need Public Relations. Find out Why!
Huawei's success in Africa is undeniable. It's built large swathes of the continent's telecom network and is an indispensable player at almost every layer of the African technology stack. But when it comes to transferring skills and technology, the company's record is a bit more checkered.Tin Hinane El Kadi, a doctoral student at the London School of Economics and an associate fellow at Chatham House, contends in a new report published by the Carnegie Endowment for International Peace that in both Algeria and Egypt Huawei, Huawei generates a lot of good press about tech transfers but in reality does very little. Tin joins Eric & Cobus from London to discuss her findings and what's behind this apparent discrepency.JOIN THE DISCUSSION:Twitter: @ChinaAfrProject | @stadenesque | @tinhinanelFacebook: www.facebook.com/ChinaAfricaProjectFOLLOW CAP IN FRENCH AND ARABIC:Français: www.projetafriquechine.com | @AfrikChineعربي: www.akhbaralsin-africia.com | @AkhbarAlSinAfrJOIN US ON PATREON!Become a CAP Patreon member and get all sorts of cool stuff including our Week in Review report, an invitation to join monthly Zoom calls with Eric & Cobus, and even an awesome new CAP Podcast mug!www.patreon.com/chinaafricaprojectSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
This week Fiona is joined by entrepreneur Jamie McAnsh - who you might know as the man who climbed a mountain on his hands. As Jamie discusses with Fiona, PR is about visibility and he has a unique perspective on life that has helped him become a master of the art. Jamie woke up one day several years ago to find he was permanently paralysed from the waist down after suffering an attack of shingles. He does not pretend life has been an easy ride since - how could it! - but he has overcome his physical limitations to become an entrepreneur, a sportsman, a role model, a motivational speaker and a disabled adventurer. Listen to his extraordinary story - it's guaranteed to inspire you to achieve your own goals. You'll find Jamie's website here: See No Bounds - Join our Online Community And you can contact him on: jamie@seenobounds.co.ukListen up because Fiona is launching a fun giveaway! Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media will be entered into a prize draw for some vouchers! A winner will be chosen every other month! Would you love my expert PR eyes on your business? Do you need expert PR help?If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: PR Power Hour with Fiona Scott
Welcome to the PRmoment Podcast.This week we're chatting to Lara Gould about whether journalists make good PR people. Lara used to work at The Mail On Sunday and the Sunday Mirror. In 2014 she left journalism for PR and set up Goldbug Communications in 2016.For those of you that don't know, Goldbug is a brand communication consultancy with revenue of £2.7 million.The shortlist for The PRmoment Awards is now out, so do get your tickets for the awards nights, all the details are on the homepage of the PRmoment Awards microsite.Do take a look at PRmoment's Patron Scheme. We have three different Patron Tiers—The Daney Parker Tier, The Chadlington Tier and Edward Bernays Tier.Finally, thanks to our PRmoment Podcast sponsors, The PRCA.Here's a summary of what Lara and PRmoment founder Ben Smith talked about:2 mins Why did Sara leave journalism to work in PR?4 mins There seems to be quite a bit of resentment in the PR sector when a top journo makes the move and gets a top PR/comms job. Is that resentment is fair?6 mins Why would a journalist understand how to manage a brand's reputation?12 mins Should all PR teams have an ex-journalist in them?13 mins Why Lara believes a journalist's skills for pubic relations need not be focused on the media relations channel, they should be insight related.14 mins and 18 mins What mistakes do journalists who make the move from journalism to PR make?15 mins Ex journos often get lots of coverage for their clients when they make the move into PR - but do they get the right sort of coverage?21 mins Lara talks about the challenges she faced as an ex-journalist launching a PR business“I had to learn the career at the same time as learning to run a business”
Good PR has become everyone's responsibility, regardless of your industry or job title. That is a core message shared by a distinguished panel of three experts on this week's edition of Monday Morning Radio. Leading the panel is Robert L. Dilenschneider, editor of the newly published fifth edition of The Public Relations Handbook, a must-read for communications practitioners and a valuable reference for executives who wisely recognize that public relations is integral to every activity and decision they make. Dilenschneider is the founder of The Dilenschneider Group, which for more than three decades has been providing strategic advice and counsel to Fortune 500 companies and leading families and individuals around the world. “Public relations professionals must be prepared to deal with a staggering variety of people, issues, and subjects,” Dilenschneider writes. His book consists of seventeen chapters, each contributed by recognized PR specialists. Two of the contributors — Jack Devine and Virginia A. Kamsky — join Dilenschneider and host and award-winning journalist Dean Rotbart on the panel. Devine is a founding partner and president of The Arkin Group, specializing in international crisis management, strategic intelligence, investigative research, and business problem-solving. He previously spent 32 years with the CIA, having served - among other posts - as Acting Director of Operations. Kamsky, who divides her time between New York and Beijing, is the founder of Kamsky Associates, Inc., a strategic advisory firm whose client base includes preeminent companies worldwide. During the Obama Administration, she was appointed a member of the US Secretary of the Navy Advisory Panel, providing independent advice and recommendations. “The best thing anybody reading this book can do right now is come away and say, ‘Life has changed and if I'm going to keep up with it and be successful, I better change too,'” Dilenschneider says. “The book offers the ways people should adapt to the changing environment.” Released in February 2022 by Matt Holt Books, The Public Relations Handbook is available from Amazon in hardcover, Kindle, and audiobook editions. Photos (Clockwise from upper left): Host Dean Rotbart, Contributor Virginia A. Kamsky, Editor Robert L. Dilenschneider, and Contributor Jack DevinePosted: March 14, 2022Monday Morning Run Time: 55:37
Donna Loughlin, is President and Founder at LMGPR, a public relations agency that works with “emerging market players and visionaries” to help them build out their Leadership (the “L” in the agency's name), Momentum, and Growth. Key to this effort is researching the client's “story” and the drivers for the client founding the business. The client/agency relationship typically takes a minimum of a year to launch and continues, in some cases, for up to 8 years until the client goes through its IPO. Media relations initiatives include earned content – “talking to the Wall Street Journal and Bloomberg and trade publications” – and/or “creating original content” (such things as whitepapers and podcasts). Donna began her career as a journalist, working with Reuters, BBC, and Washington Post, and migrated into doing PR inside technology companies going through IPOs during the dot-com bubble. Donna, in her role as a “corporate person,” deflected phone calls from investors in other companies who were seeking her help by referring them to her friends . . . until the day she realized that she had sent away “$1.8 million in revenue.” It was time to start her own agency. Initially, she worked out of her home and consulted with smaller, venture-backed companies and VC firms directly to launch these new companies before they had any marketing, or even, in some cases, a product. Within 90 days, she found she needed to add media and PR talent. She searched online and built a network of independent consultants, working mothers taking time off to have children, who became another (internal) iteration of LMGPR – “Loving Mothers, Good PR,” and then brought on people as employees. Today's clients are widely varied in their needs. They may want to raise funds to start manufacturing a new product, bring a product to market, prepare for a SPAC or an IPO – or be looking to be acquired (as an exit strategy). In this interview, Donna explains the discovery process the agency uses to find a client's authentic story, exploring such things as: What is the company product and strategy? What is the genesis and the genius behind the product? What are the six components of success? Are you relevant? Are you bold and fearless? (If you're not, what can you capitalize or own that would make you stand out?) Do you think out of the box? Do you listen to the market? Are you a disruptor or are you changing an entire category?) Donna has found that the founder's passion is often still in a company's narrative for early- to mid-stage companies but the purpose of the product or solution may be missing. Hence: Why did you bring the product to market in the first place? Donna mentors college students and younger associates in her agency. She emphasizes the importance of maintaining a strong network throughout a career. She can be reached on LinkedIn under Donna Loughlin, by email at donna@lmgpr.com. Her podcast, Before It Happened (https://www.beforeithappened.com/), focuses on visionaries and the future they imagine. Transcript Follows: ROB: Welcome to the Marketing Agency Leadership Podcast. I'm your host, Rob Kischuk, and I am joined today by Donna Loughlin, President and Founder at LMGPR based in San Jose, California. Welcome to the podcast, Donna. DONNA: Thank you so much for having me on the show. ROB: It's great to have you here. Why don't you give us an introduction to LMGPR and the firm's superpowers? DONNA: Absolutely. First of all, LMGPR stands for Leadership, Momentum, and Growth, and that's exactly what we do. I think that's our superpower: we work with emerging market players and visionaries and we help them build their leadership and their momentum and their growth. That obviously doesn't happen overnight; our relationships with our clients typically are a minimum of a year to launch and then going into, in some relationships, 7 to 8 years till they go through their IPO. ROB: Got it. You are focused in, obviously, a key technology hub. People are starting sometimes from nothing, and they may not even know how to think or speak – I'm assuming “leadership” is largely a marketing leadership/ thought leadership perspective. Is that where people are coming from? DONNA: It's a combination of things. Obviously, curating the authentic story of the visionary and the founders is a key component, but also really dialing back and looking at why they even began to want to bring a product or a service to market – those epiphany moments where they decided, “I need to solve this problem, I need to bring this market, and I am the chosen one. I'm going to be the one that's going to trade in the dog for a cat and put all my chips on the table and make it happen.” Oftentimes those conversations start on napkins before they even make it to a whiteboard, or over a quick cup of coffee or my favorite sparkling beverage, Topo Chico. That's about as raw as it can get. ROB: Got it. For some people, I think starting a firm can almost be more instinctive. How do you take someone who might not even be able to tell you why they started the firm and get to the core truth of where this impetus for the business came from and decode that in an authentic way? DONNA: It was actually almost a happy accident. I was a journalist before I became a professional public relations agent, so to speak. I was with Reuters and BBC, and I also did internships with the Washington Post. So, I had really deep editorial, journalistic roots that migrated into working with technology companies and working inside and doing a number of IPOs and very fast-paced IPOs during the dot-com bubble. All that experience formed into this factor that started bringing me into more firsthand discussions with the backers, the investors themselves, the angel investors, the venture capital investors, which is huge in the tech sector. So, I started getting a lot of phone calls from them asking for help when I had a full-time corporate job, and I kept referring the business to friends. Then I realized one day, wow, I just referred X amount of business – I think I calculated it was something like $1.8 million in revenue that I could've put on my own plate. And I was referring it to people because I was a corporate person. So, I stood back and thought, you know what? I actually think I have the makings for an agency. And that's exactly how it happened. I started working and consulting with the venture-backed smaller companies and going in-house and working with the VC firms firsthand to get the companies airborne before they had marketing, before they had, in some cases, a product. ROB: Got it. For someone who's maybe not as deep in the tech industry, how would you explain what a typical client looks like? What's a particular client that you could maybe drill a little bit into their own narrative and their journey to market? DONNA: First of all, there's no one-size-fits all. There's no typical client. Each client is a very specific need. Sometimes clients come to us because they need to bring a product to market; other times, they need to raise funding because they have a product, but now they need to go to manufacturing. Others, they're looking for an acquisition as an exit strategy, and others are getting ready for a SPAC or an IPO. So there's no one-size-fits-all, as I mentioned. But the process is the same. We like to take them through what I call a discovery process of looking for their authentic story. What is the company product and strategy? What is the genesis and the genius behind the product? And then being able to craft a story, looking at what I call six components of success, which are: Are you relevant? Are you bold and fearless? If you're not, what can you capitalize or own that would make you stand out? Thinking out of the box, listening to the market. Are you a disruptor or are you changing an entire category? Then as you mature and grow, it's being agile and also gaining speed. Once a company comes to market – I just came back from CES, the Consumer Electronics Show, last week, and it was really interesting to see what was hot. Every year, analysts forecast what's going to be hot. A lot of the companies that launched this year were virtual. They didn't go to the show itself. These are mega companies, big companies that are public-facing – transportation, robotics, and consumer electronics companies. They didn't show. But what did show well were the smaller companies that were a little more nimble and a little more scrappy in some ways and didn't necessarily have the big funding. They introduced products to market. So, you can still go to venues like that and see a little bit of a science fair. That's something I particularly am always intrigued with when it comes to the tech sector. There's always a little bit of a science fair, whether it's in Silicon Valley or it's in Atlanta or it's in Carolina or it's in Washington State. We have all these different belts of technology – Colorado, around the world, Portugal, parts of the UK, and even parts of Los Angeles have these gulches, so to speak, of innovation and technology. I think we're really lucky that we constantly have this cycle of newness in the industry. ROB: Absolutely. I heard a lot from CES this year where even some major exhibitors didn't show up at the last minute. You walk into a main hall, there's supposed to be a big booth and there's just like a QR code of what would have been there at the booth. It really seemed like a different experience, and maybe some embryonic companies whose stories were quite early. When you see someone who's maybe not as polished and hasn't been through your process, what are they missing from their story? What's a common founder error when they're thinking about communicating to market? DONNA: I think the one great thing about early-stage companies particularly, and even as they evolve and become more mature and ultimately public, is the founder's passion typically is still in the narrative and in the soul of the company. I think the part that oftentimes people miss is the purpose of the product or the solution. Why did you bring it to market in the first place? If you think of something as common as a paperclip, a paperclip is a pretty low-tech product, but it actually adds a lot of functionality. I can clip it, I can clip papers, I can use it to fix my iPhone, I can use it to pick something out of my teeth, I can use it to also do basic IT to my computer. Pretty low-tech. But I think one thing about a paperclip – and I'm dumbing this down to literally a flea and a tick – is that a paperclip still has a purpose. I think companies oftentimes lose sight of what their purpose is. What is that authentic component that you're trying to get a consumer or business to adapt or adopt? I think as companies get bigger, sometimes they lose track of that. You've got to keep a pulse on what customers want. You've got to keep a pulse on, if you're in a reseller channel, what does the channel need? What do the consumers want and what can your partners advocate as well? ROB: It is always a challenge to keep the spotlight off of yourself and to, as many would say, make the customer the hero. It can be challenging to remember sometimes, especially when things thrive a little bit. You have given us, Donna, some of your origin story and how you went from some of these news outlets and reporting to seeing an opportunity that was crossing your plate regularly. When did it become evident that this was going to move from single-player mode at first to multiplayer mode and you had to start thinking about maybe not doing everything, maybe training other people to do things that you felt like you'd been the best at over time? DONNA: Your best IP is your talent, right? Going from literally working from my coffee table and my kitchen table and whatever table in the house I wanted to work from as an independent consultant – it happened pretty quickly. Within the first 90 days, it was clear that I needed to find some other media and PR talent. So, I went online and found some great stay-at-home working moms who had taken time off from having children, and I created a great network of independent consultants. The working name for LMGPR internally was “Loving Mothers, Good PR,” because I had these amazing women that were working for me, and they had small children, and some of them are still with me to this day. Their kids are in high school now, and off to college. Quickly I went from an individual to a network of independents to employees, and when I hit that employee mark that first year, that was a scary milestone move. It was like having more children. I was then responsible for the caretaking and the creation and the mentoring of their careers and their finance and really being instrumental in that. I think that was a big business step for me. At the point when I made that migration, I think we had about 10 clients, and those were 10 retainer clients. I myself, the same year that I started the business, adopted two kids from Russia. So, I not only had an infant startup at home, I was managing and working directly with a lot of infant companies and taking them to market. I don't recommend anyone do that, but I'm a multitasker, so it seemed to allow me to thrive and focus. It was like the AM/PM type of scenario. As we've grown, we just celebrated a 20-year anniversary. I look back at the portfolio of companies that we worked with in the market – I'll take security as an example. Cybersecurity was huge when I first started my business. Now we have security and artificial intelligence and the security of intelligence and blockchain and the need for security in blockchain, and then we have all the different nuances of security that's built into the cars and the robots and all the IoT objects we have in our home. Watching the security world mature has been really interesting because all these products once upon a time were a la carte, and now we have all this integration. ROB: There is so much going on in cybersecurity. I looked on your roster of clients; I recognize one of our Atlanta favorites with Bastille, so congratulations on working with them. Some would look at your timing – and congratulations on 20 years, by the way – and argue that you might have started the firm at perhaps one of the worst times to start a marketing firm in Silicon Valley. DONNA: Absolutely did. [laughs] ROB: What made that not the case for you? People who weren't around or don't remember, I was working for a venture-funded startup in 2000 and 2001, and going into 2002, we had three rounds of layoffs. We cut the firm size down by two-thirds; eventually had to compromise on a sale to an EMEA firm that bought this company. With that retraction in tech at that time, what made it work? Because there weren't as many clients as there were two years before that. DONNA: What made it work was a lot of the bigger national agencies – and I have respect for the big ones like the Bursons and the Edelmans, and I've actually done work for them in the past – were closing up their regional offices in the Silicon Valley to San Francisco, and there were a lot of boutique agencies. So, my competition had shrunk. In terms of working with emerging market companies, their retainer rates were typically around $10,000, but in some cases there were maybe projects that were three month stints for $15k. Their budgets weren't quite as big, but if you did the calculations and you brought in thirsty clients and you were hungry enough to make a difference, you could build a business. And I wasn't the only one at that time; there were other advertising, marketing, and branding firms that also had the opportunity to pick up the slack, so to speak. Because the venture capital firms were a big funnel for me, I was getting venture-backed companies that had gone from scrappy to a little more of what I call the happy mode. They were probably six months to a year from bringing products to market. I think that was really a sweet spot, because you're absolutely right; the market was not – I personally know a lot of people who lost jobs and were moving out of the Valley and cashing out of their houses. And you know what happened in the housing market; it was just nuts. But I think it was using my own philosophy of being bold and fearless, and I never looked back. I think the only time you really want to use the rearview mirror is when you're driving, and I clearly was not going to look back. I could go work in another corporate job and cycle through that and do some great things but having the variety and being able to choose exactly the innovations and the technologies – you mentioned Bastille; recently FireEye was acquired by McAfee, and I worked with that company for their first five years, taking them from literally 3 and then 5 and then 10 all the way up to 1,000 employees. So, I'm known for being able to scale and grow the business, but also scale and grow with that business. ROB: That seems like a theme that would carry across from the venture side to the startups they work with. It's a very interesting customer acquisition channel. It makes sense. I think some of the venture firms would project into the market that they are increasing the array of services they can provide. They may purport to have a PR arm. How much of that is a trend? How much of that is still smoke and mirrors, where they may still be cobbling together services underneath the umbrella of the firm, so they provide it, but it's partnering with people who are focused practitioners? What's that mix look like? DONNA: I pride myself in that we do one thing and we do one thing only, and that is media relations. I don't do social media. I don't do product marketing. There's a whole list of things that we don't do. But there's a lot of great people in the marketplace that can do brand positioning, meaning the physical. I feel like our core strength is the written and spoken word and taking that and turning it into the narrative that then helps churn the media, whether it be earned content, owned content, or digital content. At one point we did have a social media team, and nobody really wanted to pay for it. I can't give away those services for free. Social media for a period of time was considered to be something really inexpensive that you could offshore, and there were a lot of offshore services. So, you were competing not necessarily with other agencies, but you were competing with this offshore – Fiverr and those types of services. You can't compete with that. The margins are too low. That's when I realized, let's do what we do best and what we're known for, which is creating the leadership, momentum, and growth editorial content, whether it's the earned content – talking to the Wall Street Journal and Bloomberg and the trade publications – or it's creating original content such as whitepapers or podcasts or those types of things. That I feel is the most valuable for our clients. ROB: You mentioned upfront a couple of things. One, you mentioned the duration of a client engagement being on the longer side, and then you also mentioned retainers. It seems like that's potentially a very instrumental tool in thinking about how to grow the firm. You mentioned having 10 retainer clients and how that potentially would embolden you to be able to bring on an employee because there's a little bit more certainty than a bunch of little projects. How, though, should a client think about the value of PR over time? I think a lot of times people get that splashy placement, that earned placement, and they don't know whether money's going to fall from the sky or whether it's just going to shore up a conversation that we're already having. How do they think about value? DONNA: That's a great question. I do think engagement is so important in building your relationship with a client, and it's not about a transaction. It's about people, and it's about ensuring that the people in the room, whether it's the C-suite, you have your core executive team, you have your engineering team, your sales team – all these different operational groups within the company might need PR for different reasons. I think the best clients are the ones that we're working with in all aspects. Some companies are larger corporations, so we might just do PR for a division versus the whole corporation. But bringing value starts with having realistic and authentic conversations and being transparent and being open, being able to really understand the company going into 2022, knowing exactly their top three business objectives, their revenue goals, their client goals, their tech and innovation competitive challenges that they're seeing in the sales funnel. And to be able to look at PR not as a tool but as a strategic weapon that's going to allow them to meet those goals, but also to be able to drive revenue. At the end of the day, if my clients cannot bring in revenue – and I know each one of my clients has brought in revenue from very specific articles. Not every article is going to bring revenue, but the culmination over time of articles – we just did a poll this morning for a client; last year we had more than 1,200 articles that came out on a company that nobody heard of two years ago. Of those 1,200 articles, I'd say maybe 500 are really hallmark, feature-type articles. But the fact that we saturated the conversation within their market space, which is an electric motorcycle or transportation company, is a testament to being relentless. So, showing value every day, constantly thinking – I always think the same way I did when I was an intern or when I was an editorial assistant: How hungry are you? Every day, I wake up hungry and thirsty, wanting to get results. I still squeal when I get an article in Forbes or Bloomberg or Wall Street Journals or the cover of Road & Track. That personally is the integrity of what it is that I was hired to do. So it's showing that enthusiasm, showing that constant insightfulness of “How do we go faster? How do we go harder? How do we charge?” Not charge our client more but charge forward ahead to get results. ROB: You mentioned in the trajectory of clients, leadership, momentum, growth – I wonder a little bit, because almost all of your clients are at some point new to market and then hopefully catering to different personas as they grow, does that align in some way with the customer adoption / technology adoption cycle of early adopters versus where somebody is in the maturity of a market? Does that affect what the messaging is along that LMG and where you place the message? DONNA: That's interesting. Let's look at the electric vehicle (EV) market as an example. The first electric vehicle company I worked with was 10 years ago. Tesla wasn't shipping 10 years ago. I've been in that space for a while, so I think I have a vantage point of having access to the early market analysts and the early channel players that were selling EV products and really being able to understand that particular category. I fly. One of the things I love about flying is that I have a multitude of things that I need to make sure I'm in tune with when I'm flying. When I fly on commercial airlines, I can sit back and relax. But my name's on the door, so at the end of the day, if I'm not in control of my plane with my client and being able to understand all the instrumentation and all the landing gear that I need to – because at any moment, things can change. When I talk about being agile, it's like all of a sudden one of your customers came out with a product and they blindsided you, or you have a competitor that bought your #2 and #3 competitor and all of a sudden they're like Goliath. Stock market crashes. COVID happens. All these things happen. I think being calm and preventative – I don't like the word “crisis communications”; I like preventative conversations so that you can actually defuse things very easily and stealthily, before maybe even the client sees it happening. ROB: Got it. Certainly there's a nuance to it. As you reflect, Donna, on your journey with LMGPR, what are some lessons you have learned that you wish you could go back and tell yourself? DONNA: Maybe more sleep. [laughs] Ariana Huffington came out with a book about sleep not too long ago and I've yet to read it, but I thought that's pretty amazing. Here's this woman who's a real powerhouse and she's like, “Sleep is sacred.” I think the second thing I wish I'd kept tabs on – this is pre-LinkedIn – is keeping the power of the network and keeping in contact and networking with people throughout your entire career. I always tell the younger team members that I'm mentoring – not just through my agency, but I also mentor through a couple universities and I sit on a board at a university – that the power of the network is so invaluable. You never know exactly when you're going to tap in on something. I just got a text and the same person really wanted to talk to me. Text, and he Slacked me and LinkedIn me. It was like three different trifecta levels. Like, who is this man and why is he trying to get a hold of me? Well, we had worked together a good 20 years ago, back when I was a reporter, and he's transitioning into my career. He knew that because I was part of the digital boom and I was part of the networking boom and I was part of the security boom and all these other booms, I might know somebody who could be of service to him. He didn't expect that I was still in the industry; he thought I'd retired by now. I'm like, why would I retire? So, I think the power of that network and keeping connected with everybody in your career cycle is important. And I think the other thing is I've learned a lot from so many great people, mentors that I had access to, but I think taking time to mentor more is something – I mentor every day, but I recently got on the board for University of California Santa Barbara, working as a board member and mentoring women that are pursuing careers in STEM. I think STEM has become a commonplace term now, but we took so much of the STEM out of the classroom, and now we're fortifying. It's like with food. You take everything out and now you're putting it back in. I think that's an area where I personally would've taken more computer science or more math. I took all those core things, but I didn't pursue a career specifically in STEM. But I work with so many amazing people that are gifted in STEM. I feel like I'm street smart, and I think I would've loved to have taken some more of those classes when I was at UC Berkeley. ROB: That makes so much sense. STEM has certainly come into so many areas of our lives where it was not previously present. We rewind to the beginning of the firm, and not everybody bought a computer. Sometimes they asked an expert what to buy. Now people just walk into Best Buy and pick a computer. They require so much more knowledge, and you can speak to different needs rather than just “It's a computer.” There's features that people care about. DONNA: Do you remember – those listening might not remember at all, but you would go to Tandy RadioShack or some other component place and you'd buy all the pieces and you'd make a computer. The idea of walking into a big box store and buying a computer, needless to say under $500, just didn't exist. When I first started, I had a word processor, and then I had the first Apple – I'm dating myself here for sure, but I had an Apple Lisa. That was my first computer. ROB: Nice. Wow. DONNA: And nobody knew how to use it. They said, “Kid, you're the youngest one here. Learn how to use it.” ROB: I definitely built some computers from parts and everybody looked at me like I was a little bit crazy. But it wasn't crazier than what they wanted to charge me for it at the store. DONNA: It's amazing. You still have that computer? ROB: Oh, no, that was a while back. But golly, there was a GTE Data Services location in Tampa, Florida that ran a Boy Scout Explorers Club where we were stripping down, tearing apart 8086 desktop computers down to the case, what's the video card, what's the RAM – we knew all that stuff. It was a different time, but maybe we could all learn from it. Donna, when people want to get in touch with you and with LMGPR, how should they find and connect with you? DONNA: There's a couple places. LinkedIn I think is the best, under Donna Loughlin. And then you'll see LMGPR there. My email is donna@lmgpr.com, and I don't mind receiving emails from students and professionals both. I've talked about mentoring; I'm here to mentor the next generation in this industry. And then my podcast, Before It Happened, is also a great place to check out, which is a podcast that's focused on visionaries and the future they imagine. And there's obviously a lot of tech and innovation in that podcast. ROB: We will certainly get that podcast into the show notes for people to have a look and encourage everyone to subscribe. Donna, thank you for coming on the show and sharing from your wisdom and experience in the industry. It's definitely appreciated. DONNA: Absolutely. Thank you so much. Hopefully I'll see you when I come out to Atlanta. ROB: Sounds good. Be well. Bye. Thank you for listening. The Marketing Agency Leadership Podcast is presented by Converge. Converge helps digital marketing agencies and brands automate their reporting so they can be more profitable, accurate, and responsive. To learn more about how Converge can automate your marketing reporting, email info@convergehq.com, or visit us on the web at convergehq.com.
HHRRAAAAAHHHHH! Power up! It's time for another installment of the OSPod! On this episode we take a little journey through the place where we currently are to chat maps with Blue, learn that indeed everything is Dragonball with Red, and develop Ganon's new PR strategy with Indigo. All three of these plotlines could end the world as we know it....guess you'll just have to find out next time on the Overly Sarcastic Podcast!Our podcast, like our videos, sometimes touches on the violence, assaults, and murders your English required reading list loves (also we curse sometimes). Treat us like a TV-14 show.OSP has new videos every Friday:https://www.youtube.com/c/OverlySarcasticProductionsChannelDoomCo Designs Sun Wukong Toy:https://www.doomcodesigns.com/physical/osp-jttw-monkey-king-vinyl-toy-pre-orderQuestion for the Podcast? Head to the #ask-ospod discord channel:https://discord.gg/OSPMerch:https://www.redbubble.com/people/ospyoutube/shopFollow Us:Patreon.com/OSPTwitter.com/OSPyoutubeTwitter.com/sophie_kay_★ Support this podcast on Patreon ★
Agenda:Clean up odds and ends from 2021Takeaways:Matt to have a gentle 1:1 with RachelMatt going to move his Peloton and get a telehealth visit and some EKGsComplete contracting regarding NCIS cameo
As the White House and mayors of troubled cities try to fix their problems by denying they exist and by asking the press to give more favorable coverage, the need for true journalism grows
We are so honored to welcome the unequaled Waylon Tate, Celebrity PR from J Waylon Associates. He tells us how he got into becoming a Celebrity PR and how he was invited to the White House many times. Waylon is also a College Professor at Dallas College. It is his way of giving back. He is such a kind, wonderful person all around. His PR Firm has grown so unbelievably that they are no longer taking new clients. Recently Waylon has discovered TikTok and it has become his outlet, we suggest that everyone follow his clever and fun content @thegaypublicist. At this time in his life Waylon wants to meet his special someone and travel the world. He says it is very difficult to date as a gay man in your 40's. We know the right person is out there for him.He talks about how difficult it is to navigate when his clients are involved in a scandal and that is a special skillset all in itself. We turn our conversation to the Real Housewives Of Beverly Hills, in particular Erika Jayne. We all agree that Erika Jayne needs to hire Waylon to help with her PR. Waylon believes that her PR team has lead her in the wrong direction and he would have handled the whole situation differently. He informs us that the public is more forgiving than we think that they are. Waylon thinks that the lighting director had it out for the whole cast of RHOBH at their last reunion, because none of the ladies looked their usual best. Then we talk about Britney Spears and the end of her conservatorship and Waylon has always been in love with her and he says if he was her PR person, which he wants to be, "come on Britney - reach out to Waylon ;) " he wouldlet her do whatever she wants. He believes that she needs to enjoy her freedom to the fullest. Waylon also owns a company called Drag Star Diva which is everything LGBTQ including Merch, LGBTQ Interviews and News, Dragqueen Features and Mancandy Spotlights. They hold monthly drag brunches at the amazing Virgin Hotel in Dallas. Waylon has represented the magnificent and sweet friend of ours Alyssa Edwards aka Justin Johnson all the way back to when the Netflix Hit Dancing Queen was released, that Marcella our CoHost Starred in. We talk about the new hilarious, witty and clever pop up shop DIX_wannalick. find Waylon Tate on all social mediahttps://www.instagram.com/waylontate/?hl=enhttps://www.tiktok.com/@thegaypublicist?Question of the Day:Date Number 4 and they still have not gone home with you? Good or bad thing?Party With Miss Polly:What is Golden Penis Syndrome?Spill The Tea Too Posh Gossip:New bar in the gayborhood coming in December 2021 called LAVA LOUNGE
The Option Genius Podcast: Options Trading For Income and Growth
Welcome Passive Traders to another special edition of the Option Genius Podcast. Today I have something a little bit different for you. I was interviewed on another show called "2 Bulls in A China Shop" by a company called Financial Ineptitude. That's actually their name,Financial Ineptitud. Basically, it's two guys. You know, there are really cool guys named Kyle and Dan, and they've been talking about trading for a little bit. They've been trying to learn how to trade and so they made this podcast to basically help them get their thoughts out, and to record all of their lessons. Their website is really cool. Their podcast is two bulls in a china shop and I'm going to include the interview that they had here as an episode because I thought it was really good. It was a lot of fun. And hopefully you guys will get something out of it and learn from it as well. So again, that's "2 Bulls in A China Shop" by Kyle and Dan. Enjoy the episode. We're so glad you've joined us today, folks, today is a very special day, we've got a fantastic guest with us. We're gonna be joined here by Allen Sama, Head Trader and owner of Option Genius. He is an Amazon bestseller author of the book Passive Trading: How to Generate Consistent Monthly Income from the Stock Market in Just Minutes a Day. And we're going to let you know more about that. But first, Allen, how are you doing today? Allen: I'm doing very well. Thank you very much. Kyle: Thanks for coming on. I know we had to work a little bit to get this. This recordin going. Allen: Yeah, better make it good. Allen: I'll do my best. Kyle: The more you work for it the sweeter to be right? Yeah, Dan: Yeah. No pain, no gain, Allen: The more you value it, right. Dan: Oh, right. So so tell us a little bit about your journey to becoming the Option Genius. Allen: So I was born as a trust fund baby and I started with $20 million. Kyle: End of story. Allen: Exactly, then I made a course. And then I made a course and I started selling it. Dan: Make more money selling. Allen: Yeah. So I have a similar story to you guys. You know, I got laid off from basically the only job I ever had. And it was really about, hey, do I go back to finding another job than job market? Or do I try my hand at trading, which I had been starting to learn while I was working because I was working remotely. So it was a great job learned a lot. But it just came to an end. The business went under in the financial crisis. And so, you know, we were actually teaching mortgage brokers how to be mortgage brokers, mortgage brokers, they owe it away. So it's like they didn't need me anymore. And so I said, Alright, cool. Let me you know, try my hand at trading. And I took some of my wife's money, and I lost most of it roughly, for like 40- 43,000. Plus, very quickly. Dan: Oh you're kidding. Allen: And, you know, like you guys said, you know, you learn very quickly, what doesn't work and most of it doesn't work. Yeah, at least for me. Dan: I get to strangled to work one day. Allen: Yeah. And so really, the, the best thing for me was that, you know, she had, she had faith in me, and she, she's like, you know, you need to make this work. And so I went back, and that kind of really put a fire under my ass. And then I looked at all my records, because I keep paper records of all my trades, write down everything. And so I found that, you know, I was doing day trading, and I was doing this and I was doing that buying and selling and value and I was trying everything, you know, there was one time where I was long, the inverse ETFs you know, SDS and SSO. So SSO is the two 2X S&P Going up, and SDS is 2X going down. So I was long on both of them. I was like, I can't lose. Right? Yeah, it's like the only trade that I can't lose on but guess what I did, I ended up losing money on that trade. Dan: You're telling my story, Allen. You're telling my story. Kyle: This all sounds so familiar. But there is a light at the end of the tunnel that it sounds like you.. Allen: Because the only thing that worked for me was selling options. And I had done at least one trade where, you know, I put it on, didn't really know what I was doing. But I followed it. And I put it on and I forgot about it. And then it it was in my paper records, but it wasn't in my account. And I'm like, where to go. My broker scamming me, you know, that should be here, you know, I put the trade on, where's my trick, and I kept researching, and then I realized that that trade had expired, worthless, and it just had gone away. So it doesn't show up on the screen anymore. And there's no exit record. And so I was like, Well, this is cool. You know, this is something that I didn't pay any attention to. And I made, you know, a good decent amount on it. And I didn't like it was easy. So I'm like, What is this thing? So I learned more and I dug deep into it. And we went into covered calls and naked puts and spreads and iron condors and, and all these different ones. And eventually I found that, um, you know, these type of trades are a lot more forgiving. So if you're not the most savvy, technical analysis like me, and if you're always buying at the wrong time and selling at the wrong time, getting all emotional like me, then this really was something that was much easier to do and, you know, you probably hear it If you talk about it, but it's like you put the odds in your favor. So it's a little bit, I think it's more conservative. But it's a lot more passive in the sense where I don't have to be in front of the screen all the time, I'll put a trade on, and then just check it and make sure it's okay. And that Theta decay just works in my favor. So the time decay, meaning the options go down in value, you know, every day as they should. And then eventually they expire. And when they expire, then the trade is over. Kyle: So what kind of time frame are usually looking at when you're selling your contracts? Allen: Well, I'm in different strategies now. But usually, I'm going around 45 days to about 25 days. Kyle: You basically just rolling monthly, the monthly. Allen: Yep. So I'll stay in two months. And then if I get out, then I'll be like, okay, good down. Let me look at next month, sometimes I get out early, and I'll take, you know, take a week or two off, I'm not doing anything. And then, but most of the time, yeah, it's you know, you're getting out of one and then you're getting into the next one. Kyle: Are you just doing these cover calls? Are you doing spreads? Or what are you doing to cap your, your, your losses, because we selling options? Contracts can be really dangerous.. Allen: Mm hmm. So we do a little bit of all of them. You know, I've been doing it now for 15 years. So I started with the iron condor, because that that, Oh, my God, this is awesome. You know, you can make money on both sides, and the stock doesn't move too much. And it's a trade that can't lose. Obviously, I found out that yeah, you can lose. But I mean, it's probably the most complicated trade you can start with. And that's the one I did and then I got, you know, I got good at it. And then I did look at covered calls, we did that for a while still do them now in my. So let me break it down, in my retirement accounts, I do covered calls, naked puts, and some spreads. And the spreads are really there to just goose the returns. Because in those I'm looking for about 10% a month, the covered calls naked puts, I'm looking for one to 3% in the retirement accounts. And then in my trading account, I do spreads iron condors. And then I also do a little bit of futures options. So those are a bit more, they got a lot more oomph to them, because there's more leverage involved. And so they're faster. They're very, they're much faster trade. So I'm in and out, usually around two weeks, about 14 trading days. Kyle: Before we get too deep into here, maybe we should kind of talk, can you explain, let's start with an iron condor. And maybe just real quick recap of what a spread is. Allen: Sure. So a spread and the way I trade them is I want to be selling the spread. And so it is something that where you take an option that is far out of the money, you sell that one, and then you buy another one a little bit further out of the money to hedge yourself. So it's a risk defined trade, meaning you know, exactly "Okay, I'm gonna put in, you know, $500 into this trade, or 1000, or 5000", or whatever you put, that's the most you can lose. And then you get a credit for doing it, meaning you get paid when you put the trade on. That credit is the most you can make. So now on the spreads that I do. So for example, let's say we have a stock that just going up and up and up and up. Right now, I like to play the trend, I like to play momentum. And so if it's going up and up and up, I'm going to sell calls. So I'll sell a call spread, I'll get paid for that. As long as the stock doesn't go below my calls, my trade makes money. And on those types of trades, I'm looking for about 10%, like I said, on a monthly basis. My iron condor would be doing that trade with puts and calls on the same stock at the same time. So you want, in that situation, you kind of want something that's going sideways, you want a stock or an index or something that's, you know, it's not moving too much. It's kind of lazy moving sideways, and so you sell some puts below it, and some calls above it. And so that way, you get paid for both you get paid for the calls, and you get paid for the puts. But you don't have to, you're not risking both sides, because you can only lose on one side. You know, so you have the same amount of risk as if you just did a one sided spread, but you get double the credit so you make twice as much money. Kyle: Right. Oh, I was found that the more complicated things get the worse I do at them. We'll have some links in the episode description explaining those a little bit better to anybody. Dan: Yeah, I'll need to follow those. Yeah. Kyle: So you're looking to generate about 10%. 10% A month or return on your investment then? Allen: Yep, that's it. Yep, that's it go. I mean, you don't always get there, right? You're going to have months where you make less, there's going to be months when you lose money. So if I aim for 10, you know, I can think hey, you know, if I get five for the month, I'm happy. You know, that's 60% a year. That's that's pretty good. Yeah. So I cannot complain. There have been there have been years when I've done over 100% And then there'll be two years when I've lost money. So, but overall for the past 15 years. It's been working really, really well for me, so you know. Kyle: Yeah, it sounds like you're Your path kind of took the same path that mine actually took, like, that was what led me to quit my job is thinking like, I could sell contracts because you know, 80% of them or whatever, expire worthless, rather be on the side that has the math with it. And I'll just, I'll just basically trade the wheel and sell puts, you know, until I get the stock and then calls against it until they get taken away. Success has been mixed so far, but still not working. So. Oh, really? Well, we could talk about that. Well, it sounds like I need to read your book is what it really sounds like. Allen: Yeah, I mean, you know, right now, we're in a bull market. And so the puts that we've been doing the selling the puts, I mean, it's been, it's been working phenomenally, um, covered calls are doing well, as well, because we go pretty far out of the money. So like, you know, it's not always 80%, sometimes I'll go 85, 90 95%, depending on what I want to do. So in my retirement accounts, I don't want to lose my stock. And so I'll sell pretty far out of the money. So I'm not making as much on those. But I don't want to lose my stock. And I'm just looking for a little bit, you know, I'm looking for, you know, 1%, one and a half percent, maybe a month, and I'm happy with that. And so the naked eye, you know, it's also stock selection. And I think that's one of the issues that a lot of people get mistaken. People say that, "Oh, when you're selling options, you should be looking at the ones that are the most volatile names, because they have the most premium, and you get paid the most". To me, I think that's like a suicide mission. And, and I just want to be the, I just want to save ones that are boring, that are you know, everybody ignores them. You know, I like the small, the large, very large companies, they pay dividends, they don't move very much. Those are the ones I just want to cash flow, you know, I just want to be selling naked puts on them, they're not gonna drop 10%. If they do, it's like, it's like the, oh, my God, this thing dropped 10%. You know, that's good news. So I want to sell those, and I want to keep them and collect the dividends and then just get my cost basis down as far as I can get. Dan: Do you have a favorite company then that you find yourself going back to more than others? Allen: I like stuff like McDonald's, Walmart, Starbucks, you know, big names. Everybody's known them there around the world, they have dividends so you know, that they're if they're paying the dividend, they're still profitable. They're making money. You know, Apple is kind of joining that list, although Apple is still a little bit more volatile than the others. But yeah, stuff like that, you know, basic big name, dao components, most of them, one of them that I really liked, that hasn't has been doing really well over the past few years is Intuitive Surgical. It's is ISRG so it doesn't pay dividends. And it's not good. It doesn't have a lot of option volume, but for credit for covered calls, and naked puts it's good enough. And that stock has been doing really, really well for me for the last few years. So that's a particular name. Kyle: So yeah, some of these are pretty expensive, though. I mean, yeah, you gotta be real careful, you don't get stuck with a couple 100 shares, if you don't have the account to cover that. Allen: Yeah. So in that case, you know, what we can also do is you can always roll them. So if I get into a position where I'm sold a naked put and it goes into the money like I've done this with right now, my kid loves Roblox. I don't know if you have kids, but my kids are always on that game. And I was when it came out. I was like, Oh, this is cool, you know. So I sold some naked puts on it. And now they're in the money, and they've been in the money for like three months. So what I do is I just roll them to the next month. So about maybe a week or so before expiration, I will buy back the put the naked put and then sell it again for the next month, collect a little bit more premium, and then the trade just continues. Kyle: Hmm, that's interesting. Yeah. Wow, I didn't even think about doing that. That's awesome. Okay, so roll it over. I'm making notes for myself. Allen: Now, these are on stocks that you actually think are eventually going to go back up, you know, if it's still going down, down, down, then you're like, No, you need to bail out and be like, yeah. But if it's a decent company with decent, you know, fundamentals, and you know, they're making money and all that stuff, then yeah, Kyle: I've always gravitated towards the cheaper stocks when trying to sell contracts, just because at least if I'm selling, and they could put on something that's only valued at like, $15, then I know I can't lose more than $15 a share. Allen: Yeah, yeah. I mean, you know, like, my thinking is that I want to be in a company that I know is not going to zero, so I don't have to worry about it. Kyle: I mean, Ford for a while is trading around 15. It's at 18. Now, but yeah, I know for some solid companies that are in that range, right? There's a lot of other ones that aren't though. Allen: Like if it was a $200 stock, and now it's at 15 There's another issue going on there. Dan: Hertz is coming back. Good PR story. Damn it. Kyle: I'm gonna go back to losing $40,000 of your wife's money. So what were you doing that got you like we tried to day trade options were you.. Allen: I was doing a little bit everything I was day trading stocks, I was buying options. I was buying and selling like I was doing some value investing for a little bit. I'll be watching Kramer every night and looking at what's Kramer telling me to do. Okay, I'm gonna do this and that I would watch fast money every day and look for any anything that sold this is going up okay, hey, copper is going up. Let me buy some you know, SPX. Let me buy some of this. So trying to play the trend is trying to play all that stuff. I looked at futures, you know, trading futures a little bit, but that's, that takes a lot of money. Kyle: There's no it actually takes less than you think. Really? $4,000 you can fund and account. Allen: Yeah, but then I mean, like you got Japanese. Japanese yen that takes that's a lot of money for a contracts. Dan: Okay, Yen is in micros now. Allen: Yeah, at that time, they didn't. They didn't I don't think they had those. Kyle: Probably. Yeah, I think minis were kind of new thing. Yeah. Allen: But yes, I was trying a little bit everything, whatever I could, whatever book I could find whatever video I could find. Just trying a little bit everything in nothing, nothing really worked for me. Kyle: So what was it that actually got you out of that? That, I guess Funk You can call it. Allen: So until for several months, my wife did not know that I was losing all the money. You know, she'd come home. And she actually, I mean bless her heart, she took a second job. So she's working two jobs while I'm at home trading. And, and we didn't have any kids at the time. So that was good. But you know, she she'd come home tired, and she wouldn't really want to talk about it. Because sometimes I'd be happy sometimes I'd be sad. She really couldn't tell what was going on. And then one day, she checked the mail and the account statement had come in the mail. And she's like, where's all the money? Dan: Oh, no. Allen: And I was like, Yeah, we need to talk about that. And then I feel, you know, I could tell that, you know, the marriage was on the ropes because we were newly married, and she had saved up for years working to save up this money. And so it was really a matter of, you know, I promise you that I will give me three months. That's what it boiled down to. So give me three months, I promise you, I will at least get back to breakeven or like, you know, not lose money every month, and then I'll start making it back. And if I don't, I'll get a job. So that was it. That was my ultimatum, I had three months to turn it around, or go back to, you know, the 9 to 5 grind. Kyle: So I gotta ask you, one of the things that took us a while to learn was basically the number one job of being a trader is risk management. So what point during that journey did that finally kick it in your head? Risk is the most important thing. So you don't end up blowing up an account like that. Allen: It didn't really hit me for a long time, even after I started getting a little bit consistent. Really? Yeah. Kyle: That's interesting. Allen: You know, I kept going gung ho blazes forward until maybe like a year, year and a half. of really, you know, trading full time. The one thing the benefits of the selling options is that they're not that many losses, you know, you don't lose on too many trades, because it's set up to to help you win. And so that kind of helped me, but I would, I would have these huge losses, like if I'm making 10% on a trade, the idea was not to lose more than 25 to 30%. But I would be losing, you know, 40% 50% 60%. And I just couldn't get out of that hole. And I'll tell you, I'll tell you the secret. What turned it around. It was my wife, yeah. So she's like, cuz I was talking to her at this point. I'm like, Hey, this is working. This is not working. I'm doing this. I'm doing that. She goes, You know, it seems like you have everything you need. You're just not sticking to your own trading plan. Right? Yeah. Cuz I get emotional. You know, I think he's gonna turn around. I think he's gonna do this. But then, you know, CNBC said this, and then fox said this, and so she's like, oh, let's do this. She goes, I'm gonna come and check on you every day at a certain time and we're gonna go through each trade. And I'm gonna ask you questions, and then you have to answer. I'm like, Okay, let's do it. So she would come up, you know, she'd come upstairs to the office. And she'd be like, Alright, show me your trade. Alright, what's the goal? How much are you trying to make? Alright, where's it now? What's the trading plan? What happens if it goes down? You know, when are you going to adjust it? Or when are you going to get out? And then if I haven't gotten out yet, or if I haven't adjusted, then I have to answer why. Why? Yeah. And if I don't have a good answer, get out now. Allen: That's, that's really awesome, actually. So you just delegated your risk manager hat to your wife. Allen: Pretty much. And then, you know, there were times where I didn't want to have her breathing down my neck anymore. And so that's when I got better at it myself. And then, you know, after a while, she was like, Hey, I think you got it. You don't need me anymore. Kyle: I know you say that you think that you're blessed to be to be able to do a dream job of earning money in the stock market and working in your PJs, but I think you I think you hit the lottery twice. It sounds like you really married a great woman. Allen: Oh, yes, I did. I did. And she hates me. He's telling this story about how I lost her money, she hates. She's like, you sound like such an idiot like a dumbass. Allen: Yep. I think we all go through it. We all do it. Dan: Nobody just started out and just like, oh, every trade I've made. It's been great. What's your problem? Kyle: No, most people will blow up an account too. And that's why the things that we've been learning is, Dan and I are both trying to learn futures. So we're going through some courses with the trade pro Academy. I think we're I think Dan just flipped the live today, in week four now. But one of the main things with that is like, Okay, we fund the minimum amount we need in that account in case something goes wrong. You know, the most we can lose is whatever's in that account. Yeah, we're not going to fund it with you know, the life savings and then give ourselves you know a hundred thousand dollars a full wrap with, Allen: Yeah but the cool thing is, you know, you guys have each other to bounce ideas off to talk to, you know, a lot of people try to do it on their own. And they're just like, I did you know, I was lonely. I was doing, I couldn't figure out what was wrong. It didn't have anybody to talk to. Because I mean, you tried to talk to your neighbor, or your friends or your family like, oh, yeah, hey, I sold a, you know, a call spread. And they're like, "What? What the hell are you talking about?" I couldn't talk to anybody, so it's awesome that you guys have somebody. Kyle: Well, actually, I think the podcast for us is actually but what's taking the role of the wife explaining the moves? I mean, at the end of every episode, we do a good, bad and ugly segment where we talk about something that worked something that didn't work and something that was really bad. Allen: Yeah that's accountability. Right there. You got to tell the world. Kyle: So now, yeah, when you're getting ready to do something stupid, you're like, how do I really want to talk about this on Saturday? Okay, I'm looking at their your, your, your sheet here that you said this. And one of the things that I see on here that's really interesting is that you made a small investment for your four year old. Yep. What's the deal with that? Allen: Alright, so the biggest thing that I've been learning by talking to people and everything is that people are not people don't have enough saved for retirement. You know, that's like the one biggest thing and people come to us, and they're like, Hey, I, you know, I'm in my 50s, I just got laid off, you know, what am I gonna do? I don't know what to do. I got to figure out how to trade. I'm like, well, you're under a lot of pressure. I don't know if this is the right time, right. And so I didn't want my kids stuff to go through that. So currently, my wife has another business. Mm hmm. And so what we did was, we have three kids, we got a 10 year old nine year old and now she's five. So the little one is five. At that time, she was four, when we started this actually know when she was born is when we started this. So we took the kids, and we found a way for them to earn some money. And basically, we did it as we were their models. So they model and we take pictures of them for advertising, for our website, the brochures for my wife's business. And so the kids get paid for it. And that money then goes into their Roth IRA. Okay, so that they have no, there's no taxes, there's no income taxes on that money that they that they make, right? Because they're minors, and there's a certain limit, so I'm not an accountant. So don't, you know, none of us are, I don't think but when we started, you know, the rule was you can make up to 12,000 As a child, and it would not be taxed. And then you know, who knows what if that's going to change anytime soon, but we could pay them take that money, put 6000 into the Roth IRA. Now, you know, She's five years old. So we've been doing that for a few years. And currently, she has about $50,000 in her account. Now, you, you can look at, you know, you can do the math on any investment calculator. She's five years old, she's gonna retire in 60 years. So you take that 50,000 invested in let's say, an index fund, and you make 8% a year. Right? Compounded for 60 years. How much is she going to have at the end of that? 60 years? It's going to be well over $2 million. Right? That's if I don't put any more money into it. Yep. If she never touches it, she doesn't put anything else. You know, she's gonna have a $2 million retirements on when she when she's done. And, and that's without me doing any of my options stuff or, you know, doing anything. Dan: There I say better than a college account fund. Allen: Yeah. Right. Yeah. And I mean, part of it is, you know, the money, she's gonna when she takes it out, she, when she retires, she won't have to pay any taxes on it. So we made the money, we didn't pay any taxes on it, she's gonna grow the money and not have to pay any taxes on and then she takes it out and there's so there's like no tax at all. It's like the only loophole I've seen like this. Kyle: We might need to bleep some of that out just in case. That's interesting. We saw a story not too long ago about a senator proposing a bill to like, and I don't think there's any traction on the actual bill. But what was interesting was the math behind it. He said that I think it was about $2,200 for every newborn, put into an account for him, like that will basically make them retire as millionaires. Allen: Yeah. I mean, if you start early enough, and you put it away, and you don't touch it, it just compounds and it works. And hopefully, it'll be at the same, you know, average at least 7 - 8% a year that the stock markets been doing historically. So you know, of course, things change in the future. We don't know. But I'm trying to just set these kids up in a way that can help them succeed, you know, and if you if you think about it, like if she doesn't have to worry about saving for retirement, then whatever she makes, she could like, enjoy it. She could give back to our community. She can you know, spend it do it everywhere. Yeah. Yeah. Dan: Take care of you hopefully.. Kyle: That's smart. Allen: Yeah, that's the plan. Yes, that's my retirement. Kyle: Tell us a little bit about your company Option Genius. What do you guys do over there? Allen: So it started off as so when you sell options, you know, it's kind of boring. It's very, like I said, it's passive. It takes just a few minutes to put on a few trades, and then just watch him watch and watch. And so when I started doing it, I got bored. And so I would go and I would bother my wife. Hey, what you doing? What do you do? Oh, you're cooking that again? Oh, no. She's like, can you just get out of my hair? And I'm like, Well, no, cuz I don't have anything else to do. She goes, Why don't you like, teach other people how to do what you're doing? Oh, that's a good idea. So I started a website. And the idea was, you know, I'm gonna have one website, and I'll just do my trades, and I'll share them with other people. It'll be a membership site, they'll pay me for it. If they want to do the trades, great. If they want to learn, that's great, whatever. And, you know, hands off kind of thing that started doing really well it started growing and people start asking questions. How do you do this? How do you do? What about this strategy? What about this strategy, and it just grew from one website to many of them three. Now we have three different memberships, we got like three different courses and coaching programs, we got a couple of books out there to spread the word. And eventually, I got to the point where you know what, the emails that we would get from people would be so heartbreaking, that it's like, there's this better way that I think are found, and people don't know about it. Let me, let me expose let me share the message. And so that's really behind what Option Genius is. I mean, you know, not to brag, but you know, I'm trading a seven figure account. And so if I can make, you know, two or 3% on that in a month, I'm living a really, really nice lifestyle. You know, I don't, I don't have a private plane, I don't have a Lambo. I don't need any of that stuff. So we're really doing well. And so this is like, if it works great. If we can help other people great. If not, I can walk away. I don't need it. But we've we've been doing it for a while. And we've really, it's heart warming. When somebody comes in, oh, man, I just did my first trade. And I made 10% Oh, man. And we have we have our own podcast. And I've started to interview our students. And so they come on board. And they're like, you know, I had a small account, but we got one guy. He, we gave him a scholarship. Like every year, we have a scholarship to one of our courses. So he actually won the scholarship. And he's like, you know, I have a small account. It's like $4,000. And he's a teacher. And he does now what you were talking about the wheel. So he learned that from us, and he's doing it. And he's like, hey, you know, I made 30% this year from my wheel. So that goes awesome. Yeah. There's other guys. They're making, like 7, 8% 10%. We had one guy who came in, he lost his job. And then he's like, Hey, I'm in your program. What do I do? I'm like, do the follow up program. You paid for it. He started doing it, you know? And seven months later, he's like, Yeah, dude, I'm making 10 grand a month. I'm like, That's freaking awesome. And he goes, You know what he told me? He goes, I'm going back to work. I'm like, what? He goes, because it doesn't take any time. And I want to go back to work. Whatever floats your boat. Kyle: Learn a different skill. I mean, I guess that's what you want to do. I guess. It's funny though. The more people that we talk to, especially the ones that are really successful, that seems like they all want to give back somehow to the community. Allen: Mm hmm. Kyle: That seems to be a common theme and I don't really think see that in a lot of other industries. Allen: No. I mean, there's only so much money you can make, and it doesn't really make you that much happier anymore. But when you can like to have, you know, the Maslow's hierarchy with a triangle going up to be like self actualized you gotta have significance you got to give back. Mm, Dan: Yeah that's awesome. Oh, boy. Awesome. Okay. Allen: But I mean, you guys are doing that, you know, the podcast, and you guys are helping Dan: We hope Kyle: Mostly they're learning what not to do. Allen: There's value in that as well. Kyle: Yeah, I think that was our tagline once "Let us lose the money for you". Dan: Oh, yeah, yeah, I've proven myself capable of that time and time again. Mm Kyle: hmm. All right, what else we got on here? And Dan got any other questions here? Dan: Yeah, so when you're starting out some people I mean, I know you mentioned you get somebody started as low as four grand Do you do you give people like a target, like try and get this much money together to start the ball rolling, or you just.. Allen: Um, you know, we say, we say, if you're going to do what we call passive trading, they can start with anything. But if you're going to go into something like just spreads or like futures options, and we say, start with about 10,000. But even then, you want to start off with paper trading, especially if you've never traded options before, because you need to, you need to know what buttons to push and you know, you don't want to hit the wrong button. Instead of the sale, you hit the buy. And it goes backwards. And you got to know what you're doing on the platform, the software, the broker software, before you start putting real money at risk. Dan: Yeah. Kyle: Is there a specific broker that you prefer? Allen: I have most of my money at Thinkorswim and tasty, but it doesn't really matter. Kyle: We've been getting more into Thinkorswim too. Yeah like their their bracket order than other options bracket. It took us a year to figure out the Active Trader even know it existed. But man that made a huge difference. Huge. Oh, you can just drag your stops. Dan: But that's more day trading options. Well, yeah. Well, we talked a little bit real quick, do you ever use the the ThinkOrSwim probabilities when you're looking at selling your options? Allen: Um, so we have a couple of different ways. I use the the desktop Thinkorswim Yeah. And so like, uh, you know, if you're looking at an option, right, you look at the option chain, and it tells you what the delta is, you can pretty quickly find out what is the probability of that option. So if it's delta 20, that means okay, this still this option has an 80% chance of probability of expiring worthless. If it's delta 10. It's got a 90% probability of expiring worthless. So that's kind of like rule of thumb, really quick table math, you know, where you could be like, Okay, I want to do this, or I'll look at the Analyze tab. You know, if it's a more complicated trade, then I'll look at the Analyze tab, and I'll use the numbers that they give me there. Dan: Okay. Okay. I remember that for a little bit with straddles and strangles. But I didn't have much success. Kyle: I think I heard that before with the Delta, but I never I pay attention to it more, because that's tell you how much the underlying will move, right? Like for every dollar that the underlying moves, then you should see a 30 cent change if it's a 30 Delta, or 20 cent if it's 20. Allen: Yep. But I mean, I don't know how accurate that is, because it always changes all the time. So.. Kyle: Yes, that's true. Allen: It's like I thought it was gonna move 30 cents. Well, your Vega did this and the gamma did that. So. Okay, great. Thanks. Kyle: Plus, now the delta is different. Yeah. We started talking a little bit about crypto. Dan, should we move into move into that? Dan: I would love to talk about it, especially coming from somebody who educated their way into Options success. Do you have anything going with crypto? Allen: So I have been taking advantage of a couple times. We could talk about that. So I'm learning about currently a friend of mine introduced me to I guess they're called alt coins. You know, so I do have some of the big ones, you know, the Bitcoin, the Etherium whatnot. And those I've just holding on to so and then I just started because I have a lot of it. I have it at Coinbase. And so I've put up my Etherium for it was called staking or stocking. Kyle: Staking Allen: Oh, yes. Staking. Yeah, so they hold it on, they hold it for you and they pay you four and a half percent a year. So I'm like, Okay, I'm not gonna sell anyway, I might as well make some most of it. And I think, you know, it's been going up and up. So hopefully by the time I actually want to take it out, it's appreciated. And I will It'll made that four and a half percent, which is pretty good. And so I'm doing that. And then I'm starting to get into these alt coins and trying to figure out which ones are actually going to make it big. And which ones are scams and about, I guess 99% of them are scams. And like so my friends been showing me like, hey, you know, you can tell how much money was used to create this coin, and then are they allowed, are you allowed to sell coins? Or you're not allowed to sell coins? Or you know, what are the different little red flags that go hey, this coin is a scam this coin is a scam this coin maybe not be a scam. You know? And so you know, you put your money in and then if it goes up a little bit, you take your money out, and then you'll play with the house money and then you let it right kind of thing. Kyle: Yeah. So which coins have you found that piqued your interest then? Allen: So the one that I'm getting into right now, I haven't got like I'm pretty new at this. So I'm still learning and looking around. The one that I have found that has a good chance of success right now is called Floki. Kyle: Floki. Like the Norse god. Allen: Uh huh. Yeah Kyle: The trickster god. Allen: Yeah. Floki dot INU Floki.INU. And so his symbol is a dog with the viking helmet. Okay. So it's it's one of the meme coins, but they're doing a ton of advertising. They're coming out with some actual use for the coin soon. You know, so that one has already gone up in value a lot. And there's probably a lot more to go in my opinion. So that's one that I'm going into. Kyle: What's one that you're that you found some red flags on them? Allen: There's been a bunch. The names I don't know off the top my head but there was one. Oh, it's like world peace earth or something like that. You know, there's like, so there's so many of them. There's like, they call them weird names. Whatever's trending at the moment like just endgame coin and Avengers coin. Dan: Oh, I just read a story that the squid game coin is apparently the creators fleeced everybody. What? Kyle: What, what's your thoughts on hamster coins? Jack Dorsey's favorite. He thinks that's gonna overtake Etherium. Allen: Oh, really? I haven't heard of that one. Dan: Nobody has. Kyle: Nobody has, I know. Dan: Don't listen to Jack Dorsey. That's all I have to say. Allen: I mean, you know, it's so it's, it's like the Wild West is full of gambling. And you know, the guy that teached me about it. He's like, Yeah, you know, we probably have maybe another year or two years before this all this stuff gets regulated. And all these alt coins are just gone. Kyle: It's kind of started already to Yeah, Mm hmm. I think didn't I see something about the SEC getting authority over was stable coins, stable coins just issued today. Allen: Oh, that's today. Okay. Dan: Biden said if you don't do it, we'll issue an executive order to make it happen? So it's on the way? Yeah, it's happening. They're there. They're the beginnings of regulation. Or I should say not like, we won't get there for a bit. Allen: So because I mean, we think that, you know, the people behind these coins are like, really sophisticated and smart developers, and they spent all this time and effort, you know, creating a coin. It costs like $1 to make a coin. Kyle: Yeah. Dan and I were actually looking at making our own. Yeah, the two bowls going. Allen: You know, so it's like, yeah, it doesn't take a lot. And it's pretty simple. And people, they're, like, new coins come out every like five minutes. There's a new board. And so it's like, geez, yeah, you're Kyle: Constantly fighting that delusion. Allen: Mm hmm. So it's interesting. It's something that is, you know, I'm playing with it. But it's money that I can afford to lose. And the bread and butter is still, you know, stock market options trading. Kyle: That's why I was gonna ask you what I mean, because now that you have a real risk manager side to you, like, what's your, how do you limit your risk then onto that? I'm assuming you do it based on like, a small percentage of your portfolio or like this is probably just play around money, right, especially when you're learning? Allen: Yeah. Yeah. So um, you know, I bought 30 grand of Ethereum. And that's is what I'm about to put at risk and all this stuff. So, but some of these coins like they're brand new, right? So they're little, and they can go up 500, 800, 10000% and then they will back down. Yeah. You can have a really big move. And some of the people that I know, they've this year, this past year, and this is why I got into it, because they took like really small amounts, and they've made you know, they have a million dollars or $5 million, or $3 million worth of cryptocurrencies. And I was like, why aren't you selling, you know, yeah. And then they go off and they're like, Well, you know, it's gonna go up more and you know, I gotta pay taxes. I don't want to pay 50 2% taxes or more moved to Puerto Rico and so they have all their reasons for.. Dan: Transfer for a more stable one. Allen: Mm hmm. Kyle: Dan just had this same conversation with a couple of his friends. Dan: Yeah, yeah, mate. Yeah. Kyle: 50% on the latest dip on Bitcoin and then refuses to sell any Kyle: It's 10% Yeah, yeah. Yeah, exactly. That's like like you're saying like, take your money out. Let let it be house money. Yeah, exactly. Not getting risk on anything come on. Kyle: And then you got money to reload because it drops again. Yes, I want to have some ammo laying around the to jump into something when the opportunity strikes Allen: Yep. Now I think you guys are you guys are traders you know you guys are watching the markets, you guys are there in the front of the screen, I'm not that much into it, you know, I'll keep my screen open but I'm not checking all the time. And so for me that's a little bit harder. And so, you know, I for my bitcoin and Etherium or whatever I'm not, I'm not selling, you know, even if it dips or goes up, I'm not selling I know I'm gonna hold it for another maybe 10-15 years. So hopefully it keeps going up, but we'll see how it goes. But for now the idea was, hey, just buy it, hold it. And if it keeps going up maybe you add a little bit here and there. So I've been doing that. Dan: No,but yeah, that's your plan. It's a long term plan. You're not trying to strike it rich the people that are buying into these things trying to strike it rich and then refusing to ever sell. Allen: Oh, that's silly. Yeah Dan: Yes. Like you gotta get paid some point Allen: There was one guy on the had an article where he became a Dodge coin millionaire and he's like, I'm not selling like.. Dan: Oh, no, not a millionaire anymore. Allen: What's the point? Dan: You never were a millionaire, coz you never sold. Kyle: Exactly. Have you come across anything? I guess staking is kind of similar to derivatives. But like, If there comes a time where you can sell calls on your Bitcoin you can do something like that. Allen: So yeah, so they just came out with, is it bati? I forget the name of it. Dang it. The the first ETF Bitcoin ETF just came out. Dan: That's Yes, that's right. Um, that was a futures based one too, though, isn't it? Allen: Bitl. There we go. So, that's tradable. And that that has options. So, you know, right now it's at $39. I don't know if that's cheap enough for your wheel. But.. Dan: I think what cuz that's if that's based around a futures contract, it's going to be constantly losing money too overtime, right? Allen: Probably. Dan: Won't you get like double decay if you. So decay of the futures contract. And every time, Allen: Yeah every time they roll it forward a month they lose, right? Because I have all the fees and stuff to pay. So that is something.. Dan: That might be a really good one to sell Options. Allen: Yep. So I mean, I, you know, I've sold some calls on it, because I was like, Okay, if bitcoin goes up, and they're saying, you know, bitcoins gonna be 100,000 by the end of the year, I was like, Okay, I'll sell some calls on it. And or no, sorry, I'll buy some calls. I bought some calls. This is one of the few ones where I'm actually buying calls. Now that trade is still negative. But you know, it's a bet, you know, it's a bet. If it goes up, great. Dan: Yeah, just manage that risk. Allen: Mm hmm. Dan: So let's wrap things up with I want to ask you some questions about just some of the most common mistakes that you see from your students, or just the biggest struggles that they have and how they had to overcome those. Okay, yeah. So if you're going to give us like, just the top couple pitches, see? Allen: Okay, so first off, I would say is that they try to do too much too soon. And so one of the things that I always stress is, Hey, pick one strategy that fits who you are. And just focus on that one strategy, get really good at it, hammer it, do back testing, or get some back testing software, pay for it if you have to, and just do trade after trade after trade after trade until you understand it, until it's like, you know, second nature to you and you're consistently profitable. Only at that time, should you then venture off and say okay, let me add another strategy. Right. So that's the that's the first thing that I tell everybody a second thing is not all strategies are for every person. Mm hmm. Like for me if you told me Hey, you know, I'm gonna put a gun to your head and you have to be be profitable at futures trading, or be like well, you know, goodbye Allen: You know, tell my wife I love here. you know, telling her that life insurance is very well Allen: So it's not for me, you know, my temperament my style, the way I I am the risk temper the the risk appetite that I have is different than everybody else. And so you got to figure out what strategy and there's 1000 strategies and there's every every strategy out there you can make money there are people out there making money with futures day trading and, and Options on futures and, you know, pairs trading and whatever you can think of people are doing it, some of them making money, most are not, but if you find the thing that fits you and you're like, you know what, this this really, really makes sense to me, I really get this, then that's the one that you should focus on. Most people are just like, Oh, hey, you know, I found my friend is doing this or I can make a lot of money doing this or I saw an advertisement, I saw an email, and then they run into it, and then they get blown out of the water. Dan: We actually just had a discussion on that not too long ago, Dan, about, you know, when you try to copy somebody else's strategy, it's not your own, you don't have time and effort that you've got put into learning it, you're not passionate about it. So what you're saying makes a whole lot of sense. Like, yeah, you need to find the thing that speaks to you. Allen: Mm hmm. And I guess, if I give you one more, it'll be that time goes by a lot faster than we realize, hmm. And so if there are people out there that have already paved the way, and you know, for a fact that they're doing well, then just do what they're doing, you know, or at least learn from them. Yeah, learn from, you know, if you can hire them, hire them, and just see what they're doing, learn, watch their strategies, and just do what they're doing. And hopefully it should work, right. And then you can tweak it once you do what they're doing. And once you're getting good results, then you can start tweaking it and be like, okay, you know, I'm gonna make it a little bit more conservative, a little more aggressive, a little bit this little bit that, but follow the plan first, you know, make it work, and then you add your own twist to it. We have so many people that come in, they're like, you know, I've been following you or I've been listening to you for two years. Okay, how many trades have you done? Well, not really. You know, I've been trying to do it on my own and watching free YouTube videos, like, Okay, well, you only get so far watching free Youtube videos, because you don't number one, you don't know how legit they're right? That's one thing. Anybody can like I say that, you know, any idiot can make a YouTube video. Allen: It used to be hard to write a book, you know, you have to go to a publisher get published and have references and all that stuff nowadays. Man, you put up a PDF on Amazon, it takes like a weekend. So don't be like, Oh, I'm an author. Okay, great. You know, everybody's an author. No. So it's really you got to be really careful of what you listen to. Kyle: Speaking of which, where can they find your book? PassiveTrading.com. Yeah, that's PassiveTrading.com. It's a free book, you know, just pay for the shipping, and we'll ship you out a printed copy of it. Dan: So PassiveTrading.com, we'll link in the description for that. Yeah. Is there anything else that you want to share with the listeners before we sign off here? Allen: No. I mean, it's been a lot of fun. You know, you guys, you guys are awesome. And I love it that you guys are honest. And you share the wins and the losses. Most of the time, you only see oh, I made 1,000,000% Oh, I made 20%. You don't see the losses, you don't see the the nitty gritty behind the scenes stuff. And you guys are showing that. So that's I love that part. Dan: Well it's the same thing with gamblers too, right? You talk to a guy who goes to the casino and says, Oh, I won $300 last night. Oh, how much did you lose the night before? Yeah. Allen: Um, but yeah, I mean, if people are interested in Options, it's a great, it's a great way to add some passive money, you know? And if that's, if that fits, you know, it doesn't fit for everybody. Like some people, they come in and, and they're like, Yeah, I'm trying to do this, but I'm, I'm doing this and do that. I'm like, Dude, you're too aggressive. You know, if you want to be trading every day or every other day, then this is not for you. You know, find something you can do this part time, and then do with the rest of your time. Play something that fits your style more, but that's really important. You know, find your style, and then it'll just it just a whole lot easier. It's just which is way easier. Dan: What else can they, so we find your OptionGenius.com. You've also got your podcast. Allen: Yep. It's called the Option Genius Podcast. Kyle: Oh, hey. Allen: Yeah, we got really creative with our very own brains. Dan: All right, perfect. Yeah, we'll make sure we link all that stuff. Right. So if anybody wants to find out more they can check it out the description. Kyle: Yeah, yeah, absolutely. Thank you so much for joining us Allen, this has been a great conversation all of your your knowledge and experience has been a good time to listen to. We really appreciate you coming by the shop and talking with us today. Dan: Yeah, the hardships too, because I feel like you learn more from those sometimes. Allen: Mm, yeah. They hit on the head. You know, sometimes you got to do it over and over again. Eventually, they eventually they sink in. Kyle: Alright, well there you have it, folks. We'll have all of that fun stuff in the episode description all those links for you. Any parting word, Allen? Allen: Just you know, I I tell everybody you know, trade with the odds in your favor. Dan: The odds be ever in your favor. Kyle: It's like in the movie? Kyle: All right. Well, I guess it's time to kick everybody out. You don't got to go home but you can't stay here. Until next time. Happy trades. Allen: Bye, guys. LOVE ALLEN SAMA - OPTION GENIUS AND WANT TO LEARN MORE TRADING TIPS AND TRICKS? HERE ARE SOME NEXT STEPS... SUBSCRIBE TO OUR PODCAST FREE 9 LESSON COURSE: https://optiongenius.com/ WATCH THIS FREE TRAINING: https://passivetrading.com JOIN OUR PRIVATE FACEBOOK GROUP: https://optiongenius.com/alliance Like our show? Please leave us a review here - even one sentence helps.
Tracey presents "You Cut School On Ash Wednesday So Nobody Will Ask." Irish-on-Irish hate plays out in the mean streets of Philly during one of Catholocism's surprisingly many wars. What does it have to do with Tracey's parents?! Tune in to find out. PROMO: Deconstructive Criticism Follow us on social media @harpyhourpod! facebook.com/harpyhourpod instagram.com/harpyhourpod twitter.com/harpyhourpod Become a sponsor at patreon.com/harpyhour! Donate to gain access to extra monthly content, on-air shoutouts, merch, and even select your own episode topic.
Hosts Becky Lynn and Ta'Vi tackle listener questions, from Manifest-ing to BDE specifications, but first! An ode to the late Norm MacDonald, drive-thru snitching, and a shocking fake accent reveal that Ta'Vi assures us is common knowledge. We expand on what comes after welcome, the keys to Becky's comedy success, and the true troubles of living on a desert island. And you KNOW we get to mental illness, proper boundaries, and protecting your peace. Because that's how we do, on each and every, and especially this, episode of It's Crazy You're In My Business! It's Crazy You're In My Business is comedians Ta'Vi and Becky Lynn. Follow Ta'Vi on IG, Twitter & TikTok @tavitalkstrash Follow Becky Lynn on IG, Twitter, and Venmo @ohthatsbecky or check out her website, ohthatsbecky.com DM us your questions and we might answer them in a future episode! Email questions to itscrazyyoureinmybusiness@gmail.com or submit anonymously at https://docs.google.com/forms/d/e/1FAIpQLSfSCoPN6-KKZgOcKhaNG2anS-0Cn16ymYF3eEuiyLuUzffjRA/viewform?usp=sf_link Thanks for listening! Tell your friends. Production and (B)engineering by Ben Rice (@barleyandmepod) Speaking of Good PR, we could use some! Don't forget to rate, review, share, and subscribe, wherever you get your podcasts!
About Meghan Ely: OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights.A long-time industry speaker and writer, she is a WeddingPro educator with The Knot + WeddingWire, as well as a regular contributor to Wedding Planner Magazine, Catersource and SpecialEvents.com. In this episode, Jamie, Heather and Meghan discuss:What is it like to be a publicist? The difference between advertising and PR Should you get a publicist for your business? Staying relevant in the wedding industry Key Takeaways:Be a part of the conversation, get your voice out there. Advertising is when you say you're great, but it's PR if someone else says you're greatA good publicist is going to be looking at the goals and will know what the client needs Staying relevant is a commitment and it takes effort. Often, it's better done with a team to brainstorm trending ideas. It doesn't come naturally, so research and work on it. "Good PR is when you have a message… Good PR is when you find the right channels for that." — Meghan Ely Connect with Meghan Ely:Twitter: https://twitter.com/OFDConsultingWebsite: http://www.ofdconsulting.com/LinkedIn: https://www.linkedin.com/in/ofdconsulting Connect with The Union Podcast:Website: https://theunionpodcast.com/Instagram: https://www.instagram.com/unionpodcast/?hl=enShow: https://theunionpodcast.com/our-podcast/ Connect with Jamie:YouTube: https://www.youtube.com/channel/UCdAcY6YGgF-RgGYXTsOENbAWebsite: https://jwcoordination.com/Instagram: https://www.instagram.com/jwcoordination/?hl=enFacebook: https://www.facebook.com/JWCoordination/ Connect with Heather:Website: https://theweddinghacker.com/Facebook: https://www.facebook.com/weddinghackerInstagram: https://www.instagram.com/weddinghackerexpoPinterest: https://www.pinterest.com/theweddinghacker/ Show notes by Podcastologist: Justine TallaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
In this final episode of Season 2, Louisa and The Fantastic Fo ask the question of what is next, for our hosts, the black community, and the quest to destroy the single narrative.After a quick recap of the most memorable moments of the season, Lou gets Fo in the guest's seat to share what he has learned over the season and the past year. Having started the podcast during the height of the BLM movement, Lou and Fo discuss where we are now, and how we must continue to counter the negative myths of race with informative, inspirational and entertaining stories. If you have enjoyed listening to HomeGrown so far, please help us out by subscribing and rating us on Apple Podcasts, and wherever else you listen to your podcasts. This REALLY helps us to grow our following and continue to bring you great stories from great guests doing great things. HomeGrown will be back after a short break, so stay tuned for season 3 and follow us on Instagram & Twitter for updates. You can also email us at homegrownthepodcast@gmail.com for info, questions or just to say Hi! Book Recommendations: The Myth of Race: The troubling persistence of an unscientific idea by Robert Wald Sussman
Your Weather Womxn, Stevie & Dani sit with Cory Sargeant, founder of Sargeant PR and designer + curator of her playfully conscious brand, Lady Sargeant. Cory shares the role energetics play when it comes to marketing your brand + talent, the importance of tuning into authentic flow, when and how to initiate a PR relationship, and a peek at her emotional-health-centric upcoming projects. Beaming with the light of her unique and beautiful essence, Cory builds a bridge of clarity, from Creator to Press, with the current of authenticity that connects her brand and business. Whether her designs, layered with emotional depth or landing great press for your brand, Cory offers a feast of inspiration for the eyes and wisdom the soul. Sargeant PR Lady Sargeant Cory Sargeant _______________ Music provided by Weather Womxn Member and LA-based musician Rory Khan Mohon
Episode 17: Client Success Story: Interview with Jessica Alexander, Masterminding your way to Greater Media Clarity and Good PR Happy Festive Season, Can you believe we have just 2 days until Christmas, What a year it has been...with so many lockdowns and this current pandemic that hasn't seemed to go away, With that being said we are BACK with another DAZZLING episode on the Festive Success Show. Today I'll be interviewing the fabulous Jessica Alexander, she's a Branding Strategist, the Founder of Operations Evolve and Boss Babes Brunch Tour, along with being the Author of the book Boss Up. Her background includes winning Beauty Pageants to giving Pageant Training and travelling across the USA helping women to boss up and achieve their amazing dreams. Alexander joined my Mastermind 'The Queen of Visibility' and shares the aha's, mindset shifts and ideas that she gained and why the mastermind was valuable to her and how it can really help women to break in the media in 2021. If you have been curious about potentially joining my mastermind or leveraging PR and raising your visibility in the media then totally listen to this episode today. Apply for the Queen of Visibility Mastermind today ladies: http://www.queenchiomamedia.com/visibilitymastermind Visit Alexander's website here: http://www.operationsevolve.com Follow her on Instagram here: http://www.instagram.com/jessicacalexander Grab her book 'Boss Up! Pursue your Purpose with Confidence' here: https://www.amazon.com/s?k=Boss+Up%21%3A+Pursue+Your+Purpose+With+Confidence&ref=nb_sb_noss Have a blessed Christmas!! P.s. If you love the show be sure to leave a review! We are shouting out 5 star reviews so be sure to leave yours asap :-)
On the latest episode, we look at the Chelsea vs Liverpool game, Mikel Arteta's win over his old boss, Roy Hodgson's record in Manchester, the limitations of Leeds' swashbuckling style and the opening weekend of the new Series A season. --- Support this podcast: https://anchor.fm/the-cruijff-turn/support
On this episode we had Beth Bassil from b.good PR talk to us about what it's like to launch a PR firm and how they've managed to stay afloat during a world wide pandemic.
This one was inspired by one of my listeners who has felt like they've been previously scammed by a 'PR company' who took their money but they didn't really see many results. I am asked often how to find a good PR company and honestly, I think recommendations are the best way to find a PR company. But if you don't know anyone who's done PR before or had success with PR previously, here are some tips! Check out PR Made Simple here (Use code, 'SHRED' at checkout for 20% off) Don't forget to subscribe! Join the Being in a Band Membership For more tips, come connect with me on Instagram - @monicastrut Join my free Facebook Group Music Marketing & Mindset for Heavy Bands/Musicians If your band wants to work with me directly, hit me up at contact@monicastrut.com! Or check out my consulting packages here.
Need to promote a new product, service or share the news of an event? Here are 9 ways to increase your visibility - to make sure more people know about you. Good PR is highly valuable. As entrepreneur Richard Branson once said, "Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad." What you'll learn in this episode: *9 ways you can increase your visibility now *Steps you can take to maximize the publicity you do receive *The positive effects of good publicity Links mentioned in this episode: *CherylTanMedia.com/Podcast *How To Create A Publicity Plan *Want to work with Cheryl? Learn more about her Strategy Sessions here. *Click to join the STANDOUT with Cheryl Tan community *My Video Resources page *Sign up for my newsletter and get access to the STANDOUT Facebook community here (and get the 5-Day Media Magnet Challenge) Did you enjoy the show? Please subscribe to the STANDOUT with Cheryl Tan podcast. here.
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