Podcasts about Pepsi

The holidays are here, and there's no better way to kick off the season than revisiting one of the greatest Christmas movies ever made — Home Alone. But this time, we're not just watching Kevin defend his house with paint cans, micro machines, and blowtorches. We're diving deep into what this classic can teach us about Emotional Intelligence, resilience, family dynamics, and how to navigate chaos with clarity.In today's 20-minute episode, The Shadows Podcast breaks down why Home Alone still hits home emotionally more than 30 years after its release. Beneath the comedy and iconic booby traps is a powerful story about courage, belonging, fear, forgiveness, and the emotional messiness that comes with being part of a family — even a wildly dysfunctional one.We open by stepping back into 1990, a year of cultural shifts, global tension, and cinematic magic. Home Alone premiered on November 16, 1990, and instantly became a box office juggernaut — holding the #1 spot for weeks and becoming the highest-grossing live-action comedy for nearly two decades. Today, it's more than nostalgia. It's a reminder that sometimes life throws chaos at us… and we still have the power to choose our response.Then we look at the McCallister family with a humorous EQ lens:✨ A full house of stress, ego, impatience, bad communication, questionable parenting choices (they forgot this kid twice), and a brother who downs Pepsi, wets the bed, and everyone just… accepts it.✨ A kid desperate to feel seen.✨ An old man judged entirely on rumor.✨ And two burglars who are somehow both terrifying and hilariously bad at their jobs.But hidden in all that dysfunction are lessons we can use in our daily lives.Each week on The Shadows Podcast, we give you practical tools — “cheat codes” — that you can actually use in real life. Today's episode breaks Home Alone into three actionable, easy-to-apply Emotional Intelligence lessons:Kevin didn't choose the chaos — but he chose the response.Life hits us with our own versions of paint cans, icy stairs, and unexpected blowtorches. This section explores how creativity, composure, and emotional regulation help us turn overwhelm into problem-solving power.Kevin was terrified of Old Man Marley because of the story he told himself. When they finally talk, Kevin realizes Marley isn't a monster — he's a human dealing with regret and loneliness. We explore how changing your perspective can change your relationships.Kevin goes from “I'm scared” to “This is my house, and I have to defend it.” This is a mindset shift we all need. Whether you're facing holiday stress, work conflict, or personal goals, confidence and self-trust are the foundation.Because this 20-minute episode gives you:• A nostalgic escape• A psychological breakdown of holiday stress• Tangible EQ skills you can apply immediately• A new way to watch a beloved Christmas classic• Humor, heart, and real-life emotional insightsWhether you're traveling, wrapping gifts, hiding from your relatives, or recovering from a burnt turkey, this episode will help you laugh, reflect, and navigate the season with more clarity and intention.

Minimalism had a long run. But consumers got bored and brands felt it.BMW pulled off a toll-lane stunt that turned Audi and Mercedes drivers into unwilling brand ambassadors. Apple dropped a knitted “iPhone Pocket” that has more in common with Hermès than hardware. And Pepsi just ended a decade of flat, sanitized branding with a bold return to maximalism.The new wave isn't clean, quiet, or neutral. It's loud, emotional, and intentionally polarizing.Because in a crowded market, clarity doesn't win contrast does.Which brand nailed the moment?

How to Build a Winning Strategy for Your B2B Brand In a fast-paced business environment, marketers, agencies, and consultants must proactively help clients differentiate their brands in the marketplace. One way of doing this is by analyzing the strategy, messaging, and brand positioning, both for their own brands and key competitors. So how can teams conduct this kind of brand research and competitive analysis in a way that's insightful, efficient, and actionable for planning the next steps? Tune in as the B2B Marketers on Mission Podcast presents the Marketing DEMO Lab Series, where we sit down with Clay Ostrom (Founder, Map & Fire) and his SmokeLadder platform designed for brand research, messaging and positioning analysis, and competitive benchmarking. In this episode, Clay explained the platform's origins and features, emphasizing its role in analyzing brand positioning, core messaging, and competitive landscapes. He also stressed the importance of clear, consistent brand positioning and messaging, and how standardized make it easier to compare brands across multiple business values. Clay also highlighted the value of objective, data-driven analysis to identify brand strengths, weaknesses, and gaps, and how tools like SmokeLadder can save significant time in gathering insights to build trust with clients. He provided practical steps for generating, refining, and exporting brand messaging and analysis for internal or client-facing use. Finally, Clay also discussed how action items and recommendations generated from analysis can immediately support smart brand strategy decisions and expedite trust-building with clients. https://www.youtube.com/watch?v=h4_o1PzF1Kk Topics discussed in episode: [1:31] The purpose behind building SmokeLadder and why it matters for B2B teams [12:00] A walkthrough of the SmokeLadder platform and how it works [14:51] SmokeLadder's core features [17:48] How positioning scores and category rankings are calculated [35:36] How differentiation and competitors are analyzed inside SmokeLadder [44:07] How SmokeLadder builds messaging and generates targeted personas [50:24] The key benefits and unique capabilities that set SmokeLadder apart Companies and links: Clay Ostrom Map & Fire SmokeLadder Transcript Christian Klepp  00:00 In an increasingly competitive B2B landscape, marketers, agencies and consultants, need to proactively find ways to help their clients stand out amidst the digital noise. One way of doing this is by analyzing the strategy, messaging and positioning of their own brands and those of their competitors. So how can they do this in a way that’s insightful, efficient and effective? Welcome to this first episode of the B2B Marketers in the Mission podcast Demo Lab Series, and I’m your host, Christian Klepp. Today, I’ll be talking to Clay Ostrom about this topic. He’s the owner and founder of the branding agency Map and Fire, and the creator of the platform Smoke Ladder that we’ll be talking about today. So let’s dive in. Christian Klepp  00:42 All right, and I’m gonna say Clay Ostrom. Welcome to this first episode of the Demo Lab Series. Clay Ostrom  00:50 I am super excited and very honored to be the first guest on this new series. It’s awesome. Christian Klepp  00:56 We are honored to have you here. And you know, let’s sit tight, or batten down the hatches and buckle up, and whatever other analogy you want to throw in there, because we are going to unpack a lot of interesting features and discuss interesting topics around the platform that you’ve built. And I think a good place to start, perhaps Clay before we start doing a walk through of the platform is, but let’s start at the very beginning. What motivated you to create this platform called Smoke Ladder. Clay Ostrom  01:31 So we should go all the way back to my childhood. I always dreamed of, you know, working on brand and positioning. You know, that was something I’ve always thought of since the early days, but no, but I do. I own an agency called Map and Fire, so I’ve been doing this kind of work for over 10 years now, and have worked with lots and lots of different kinds of clients, and over that time, developed different frameworks and a point of view about how to do this kind of work, and when the AI revolution kind of hit us all, it just really struck me that this was an opportunity to take a lot of that thinking and a lot of that, you know, again, my perspective on how to do this work and productize that and turn it into something that could be used by people when we’re not engaged with them, in some kind of service offering. So, so that was kind of the kernel of it. I actually have a background in computer science and product. So it was sort of this natural Venn diagram intersection of I can do some product stuff, I can do brand strategy stuff. So let’s put it together and build something. Christian Klepp  02:46 And the rest, as they say, is history. Clay Ostrom  02:49 The rest, as they say, is a lot of nights and weekends and endless hours slaving away at trying to build something useful. Christian Klepp  02:58 Sure, sure, that certainly is part of it, too. Clay Ostrom  03:01 Yeah. Christian Klepp  03:02 Let’s not keep the audience in suspense for too long here, right? Like, let’s start with the walk through. And before you share your screen, maybe I’ll set this up a little bit, right? Because you, as you said, like, you know, you’ve built this platform. It’s called Smoke Ladder, which I thought was a really clever name. It’s, you like to describe it as, like, your favorite SEO (Search Engine Optimization) tool, but for brand research and analysis. So I would say, like, walk us through how somebody would use this platform, like, whether they be a marketer that’s already been like in the industry for years, or is starting out, or somebody working at a brand or marketing agency, and how does the platform address these challenges or questions that people have regarding brand strategy, analysis and research? Clay Ostrom  03:49 Yeah, yeah. I use that analogy of the SEO thing, just because, especially early on, I was trying to figure out the best way to describe it to someone who hasn’t seen it before. I feel like it’s a, I’m not going to fall into the trap of saying, this is the only product like this, but it has its own unique twists with what it can do. And I felt like SEO tools are something everybody has touched at one point or another. So I was using this analogy of, it’s like the s, you know, Semrush of positioning and messaging or Ahrefs, depending on your if you’re a Coke or Pepsi person. But I always felt like that was just a quick way to give a little idea of the fact that it’s both about analyzing your own brand, but it’s also about competitive analysis and being able to see what’s going on in the market or in your landscape, and looking specifically at what your competitors are doing and what their strengths and weaknesses are. So does that resonate with you in terms of, like, a shorthand way, I will say, I don’t. I don’t say that. It’s super explicitly on the website, but it’s been in conversation. Christian Klepp  05:02 No, absolutely, absolutely, that resonated with me. The only part that didn’t resonate with me is that I’m neither a coke or a Pepsi person. I’m more of a ginger ale type of guy. I digress. But yeah, let’s what don’t you share your screen, and let’s walk through this, right? Like, okay, if a marketing person were like, use the platform to do some research on, perhaps that marketers, like own company and the competitors as well, right? Like, what would they do? Clay Ostrom  05:32 Yeah, so that’s, that is, like you were saying, there’s, sort of, I guess, a few different personas of people who would potentially use this. And initially I was thinking a little more about both in house, people who, you know, someone who’s working on a specific brand, digging really deep on their own brand, whether they’re, you know, the marketing lead or whatever, maybe they’re the founder, and then this other role of agency owners, or people who work at an agency where they are constantly having to look at new brands, new categories, and quickly get up to speed on what those brands are doing and what’s the competitive space look like, you know, for that brand. And that’s something that, if you work at an agency, which obviously we both have our own agencies, we do this stuff weekly. I mean, every time a new lead comes in, we have to quickly get up to speed and understand something about what they do. And one of the big gaps that I found, and I’d be curious to kind of hear your thoughts on this, but I’ve had a lot of conversations with other agency owners, and I think one of the biggest gaps is often that brands are just not always that great at explaining their own brand or positioning or differentiation to you, and sometimes they have some documentation around it, but a lot of times they don’t. A lot of it’s word of mouth, and that makes it really hard to do work for them. If whatever you’re doing for them, whether that’s maybe you are working on SEO or maybe you’re working on paid ads or social or content, you have to know what the brand is doing and kind of what they’re again, what their strengths and weaknesses are, so that you can talk about that. I mean, do you come across that a lot in your work? Christian Klepp  07:33 How do I say this without offending anybody? I find, I mean jokes aside, I find, more often than not, in the especially in the B2B space, which is an area that I operate in, I find 888 point five times out of 10. We are dealing with companies that have a they, have a very rude, rudimentary, like, framework of something that remotely resembles some form of branding. And I know that was a very long winded answer, but it’s kind of sort of there, but not really, if you know what I mean. Clay Ostrom  08:17 Yeah. Christian Klepp  08:17 And there have been other extreme cases where they’ve got the logo and the website, and that’s as far as their branding goals. And I would say that had they had all these, this discipline, like branding system and structure in place, then people like maybe people like you and I will be out on a job, right and it’s something, and I’m sure you’ve come across this, and we’ll probably dig into this later, but like you, it’s something I’ve come across several times, especially in the B2B space, where branding is not taken seriously until it becomes serious. I know that sounds super ironic, right, but, and it’s to the point of this platform, right, which we’re going to dig into in a second, but it’s, it’s things, for instance, positioning right, like, are you? Are you, in fact, strategically positioned against competitors? Is your messaging resonating with, I would imagine, especially in the B2B context, with the multiple group target groups that you have, or that your company is, is going after? Right? Is that resonating, or is this all like something that I call the internal high five? You’ve this has all been developed to please internal stakeholders and and then you take it to market, and it just does not, it just does not resonate with the target audience at all. Right? So there’s such a complex plethora of challenges here, right? That people like yourself and like you and I are constantly dealing with, and I think that’s also part of the reason why I would say a platform like this is important, because it helps to not just aggregate data. I mean, certainly it does that too, but it helps. To put things properly, like into perspective at speed. I think that might be, that might be something that you would have talked about later, but it does this at speed, because I think, from my own experience, one of the factors in our world that sometimes works against us is time, right? Clay Ostrom  10:19 No, I totally agree, yeah, and, you know, we’re lucky, I guess would be the word that we are often hired to work on a company strategy with them and help them clarify these things. Christian Klepp  10:33 Absolutely. Clay Ostrom  10:34 There are a million other flavors of agencies out there who are being hired to execute on work for a brand, and not necessarily being brought in to redefine, you know what the brand, you know they’re positioning and their messaging and some of these fundamental things, so they’re kind of stuck with whatever they get. And like you said, a lot of times it’s not much. It might be a logo and a roughly put together website, and maybe not a whole lot else. So, yeah, but I think your other point about speed is that was a huge part of this. I think the market is only accelerating right now, because it’s becoming so much easier to start up new companies and new brands and new products. And now we’ve got vibe coding, so you can technically build a product in a day, maybe launch it the next day, start marketing it, you know, by the weekend. And all of this is creating noise and competition, and it’s all stuff that we have to deal with as marketers. We have to understand the landscape. We’ve got to quickly be able to analyze all these different brands, see where the strengths and weaknesses are and all that stuff. So… Christian Klepp  11:46 Absolutely. Clay Ostrom  11:46 But, yeah, that, I think that the speed piece is a huge part of this for sure. Christian Klepp  11:51 Yeah. So, so we’re okay, so we’re on the I guess this, this will probably be the homepage. So just walk us through what, what a marketing person would do if they want to use this platform, yeah? Clay Ostrom  12:00 So the very first thing you do when you come in, and this was when I initially conceived of this product, one of the things that I really wanted was the ability to have very quick feedback, be able to get analysis for whatever brand you’re looking at, you know, right away to be able to get some kind of, you know, insight or analysis done. So the first thing you can do, and you can do this literally, from the homepage of the website, you can enter in a URL for a brand, come into the product, even before you’ve created an account, you can come in and you can do an initial analysis, so you can put in whatever URL you’re looking at, could be yours, could be a competitor, and run that initial analysis. What we’re looking at here, this is, if you do create an account, this is, this becomes your, as we say, like Home Base, where you can save brands that you’re looking at. You can see your history, all that good stuff. And it just gives you some quick bookmarks so that you can kind of flip back and forth between, maybe it’s your brand, maybe it’s some of the competitors you’re looking at and then it gives you just some quick, kind of high level directional info. And I kind of break it up into these different buckets. Clay Ostrom  13:23 And again, I’d love to kind of hear if this is sort of how you think about it, too. But there’s sort of these different phases when you’re working on a brand. And again, this is sort of from an agency perspective, but you first got the sort of the research and the pitch piece. So this is before maybe you’re even working with them. You’re trying to get an understanding of what they do. Then we have discovery and onboarding, where we’re digging in a little bit deeper. We’re trying to really put together, what does the brand stand for, what are their strengths and weaknesses? And then we have the deeper dive, the strategy and differentiation. And this is where we’re really going in and getting more granular with the specific value points that they offer, doing some of that messaging analysis, finding, finding some of the gaps of the things that they’re talking about or not talking about, and going in deeper. So it kind of break it up into these buckets, based on my experience of how we engage with clients. Does that? Does that make sense to you, like, does that? Christian Klepp  14:28 It does make sense, I think. But what could be helpful for the audience is because this, this almost looks like it’s a pre cooked meal. All right, so what do we do we try another I mean, I think you use Slack for the analysis. Why don’t we use another brand, and then just pop it into that analysis field, and then see what it comes out with. Clay Ostrom  14:51 So the nice thing about this is, if you are looking at a brand that’s been analyzed, you’re going to get the data up really quickly. It’ll be basically pop up instantly. But you can analyze a brand from scratch as well. Just takes about a minute or so, basically, to kind of do some of the analysis. So for the sake of a demo, it’s a little easier just to kind of look at something that we’ve got in there. But if it’s a brand that you know, maybe you’re looking at a competitor for one of your brands, you know, there’s a good chance, because we’ve got about 6000 brands that we’ve analyzed in here, that there’s a good chance there’ll be some info on them. But so this is pipe drive. So whoever’s not familiar Pipedrive is, you know, it’s a CRM  (Customer Relationship Management), it’s, it’s basically, you know, it’s a lighter version of a HubSpot or Salesforce basically track deals and opportunities for business, but this so I flipped over. I don’t know if it was clear there, but I flipped over to this brand brief tab. And this is where we we get, essentially, a high level view of some key points about the brand and and I think about this as this would be something that you would potentially share with a client if you were, you know, working with them and you wanted to review the brand with them and make sure that your analysis is on point, but you’ll see it’s kind of giving you some positioning scores, where you rank from a category perspective, message clarity, and then we’ve got things like a quick overview, positioning summary, who their target persona is, in this case, sales manager, sales operation lead, and some different value points. And then it starts to get a little more granular. We get into like key competitors, Challenger brands. We do a little SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, and then maybe one of the more important parts is some of these action items. So what do we do with this? Yeah, and obviously, these are, these are starting points. This is not, it’s not going to come in and, you know, instantly be able to tell you strategically, exactly what to do, but it’s going to give you some ideas of based on the things we’ve seen. Here are some reasonable points that you might want to be looking at to, you know, improve the brand. Make it make it stronger. Christian Klepp  17:13 Gotcha. Gotcha. Now, this is all great clay, but like, I think, for the benefit of the audience, can we scroll back up, please. And let’s just walk through these one by one, because I think it’s important for the audience/potential future users,/ customers of Smoke Ladder, right? To understand, to understand this analysis in greater depth, and also, like, specifically, like, let’s start with a positioning score right, like, out of 100 like, what is this? What is this based on? And how was this analyzed? Let’s start with that. Clay Ostrom  17:48 Yeah, and this is where the platform really started. And I’m going to actually jump over to the positioning tab, because this will give us the all the detail around this particular feature. But this is, this was where I began the product this. I kind of think of this as being, in many ways, sort of the heart and soul of it. And when I mentioned earlier about this being based on our own work and frameworks and how we approach this, this is very much the case with this. This is, you know, the approach we use with the product is exactly how we work with clients when we’re evaluating their positioning. And it’s, it’s basically, it’s built off a series of scores. And what we have here are 24 different points of business value, which, if we zoom in just a little bit down here, we can see things like reducing risk, vision, lowering cost, variety, expertise, stability, etc. So there’s 24 of these that we look at, and it’s meant to be a way that we can look across different brands and compare and contrast them. So it’s creating, like, a consistent way of looking at brands, even if they’re not in the same category, or, you know, have slightly different operating models, etc. But what we do is we go in and we score every brand on each of these 24 points. And if we scroll down here a little bit, we can see the point of value, the exact score they got, the category average, so how it compares against, you know, all the other brands we’ve analyzed, and then a little bit of qualitative information about why they got the score. Christian Klepp  19:27 Sorry, Clay, Can I just jump in for a second so these, these attributes, or these key values that you had in the graph at the top right, like, are these consistent throughout regardless of what brand is being analyzed, or the least change. Clay Ostrom  19:42 It’s consistent. Christian Klepp  19:43 Consistent? Clay Ostrom  19:44 Yeah, and that was one of the sort of strategic decisions we had to make with the product. Was, you know, there’s a, maybe another version of this, where you do different points depending on maybe the category, or, you know, things like that. But I wanted to do it consistent because, again, it allows us to look at every brand through the same lens. It doesn’t mean that every brand you know there are certain points of value that just aren’t maybe relevant for a particular brand, and that’s fine, they just won’t score as highly in those but at least it gives us a consistent way to look at so when you’re looking at 10 different competitors, you know you’ve got a consistent way to look at them together,. Christian Klepp  20:26 Right, right, right. Okay, okay, all right, thanks for that. Now let’s go down to the next section there, where you’ve got, like this table with like four different columns here. So you mentioned that these are being scored against other brands in their category. Like, can you share it with the audience? Like, how many other brands are being analyzed here? Clay Ostrom  20:51 Yeah, well, it depends on the category. So again, we’ve got six, you know, heading towards 7000 brands that we’ve analyzed collectively. Each category varies a little bit, but, you know, some categories, we have more brands than others. But what this allows us to do is, again, to quickly look at this and say, okay, for pipe drive, a big focus for pipe drive is organization, simplification. You know, one of their big value props is we’re an easier tool to use than Salesforce or HubSpot. You can get up to speed really quickly. You don’t have all the setup and configurations and all that kind of stuff. So this is showing us that, yes, like their messaging, their content, their brand, does, in fact, do a good job of making it clear that simplicity is a big part of pipe drive’s message. And they do that by talking about it a lot in their messaging, having case studies, having testimonials, all these things that support it. And that’s how we come up with these scores. Is by saying, like the brand emphasizes these points well, they talk about it clearly, and that’s what we base it on. Christian Klepp  22:04 Okay, okay. Clay Ostrom  22:06 But as you come, I was just gonna say as you come down here, you can see, so the green basically means that they score well above average for that particular point. Yellow is, you know, kind of right around average, or maybe slightly above, and then red means that they’re below average for that particular point. So for example, like variety of tools, they don’t emphasize that as much with pipe drive, maybe compared to, again, like a Salesforce or a HubSpot that has a gazillion tools, pipe drive, that’s not a big focus for them. So they don’t score as highly there, but you can kind of just get a quick view of, okay, here are the things that they’re really strong with, and here are the things that maybe they’re, you know, kind of weak or below average. Christian Klepp  22:58 Yeah, yeah. Well, that’s certainly interesting, because I, you know, I’ve, I’ve used the, I’ve used the platform for analyzing some of my clients, competitor brands. And, you know, when I’m looking at this, like analysis with the scoring, with the scoring sheet, it, I think it will also be interesting perhaps in future, because you’ve got a very detailed breakdown of, okay, the factors and how they’re scored, and what the brand value analysis is also, because, again, in the interest of speed and time, it’d be great if the platform can also churn out maybe a one to two sentence like, summary of what is this data telling us, right? Because I’m thinking back to my early days as a product manager, and we would spend hours, like back then on Excel spreadsheets. I’m dating myself a little bit here, but um, and coming up with this analysis and charts, but presenting that to senior management, all they wanted to know was the one to two sentence summary of like, come on. What are you telling me with all these charts, like, what is the data telling you that we need to know? Right? Clay Ostrom  24:07 I know it’s so funny. We again, as strategists and researchers, we love to nerd out about the granular details, but you’re right. When you’re talking to a leader at a business, it does come down to like, okay, great. What do we do? And so, and I flipped back over to slacks. I knew I had already generated this but, but we’re still in the positioning section here, but we have this get insights feature. So basically it will look at all those scores and give you kind of, I think, similar to what you’re describing. Like, here’s three takeaways from what we’re seeing. Okay, okay, great, yeah, so we don’t want to leave you totally on your own to have to figure it all out. We’ll give you, give you a little helping hand. Christian Klepp  24:53 Yeah. You don’t want to be like in those western movies, you’re on your own kid. Clay Ostrom  24:59 Yeah. We try not to strand you again. There’s a lot of data here. I think that’s one of the strengths and and challenges with the platform, is that we try to give you a lot of data. And for some people, you may not want to have to sift through all of it. You might want just sort of give me the three points here. Christian Klepp  25:19 Absolutely, absolutely. And at the very least they can start pointing you in the right direction, and then you could be, you could then, like, through your own initiative, and perhaps dig a little bit deeper and perhaps find some other insights that may be, may be relevant, right? Clay Ostrom  25:35 Totally. Christian Klepp  25:36 Hey, it’s Christian Klepp here. We’ll get back to the episode in a second. But first, I’d like to tell you about a new series that we’re launching on our show. As the B2B landscape evolves, marketers need to adapt and leverage the latest marketing tools and software to become more efficient. Enter B2B Marketers on a Mission Marketing Demo Lab where experts discuss the latest tools and software that empower you to become a better B2B marketer. Tune in as we chat with product experts. Provide unbiased product reviews, give advice and deliver insights into real world applications and actionable tips on tools and technologies for B2B marketing. Subscribe to the Marketing Demo Lab, YouTube channel and B2B Marketers on a Mission, on Apple podcasts, Spotify, or wherever you get your favorite podcasts. Christian Klepp  26:21 All right. Now, back to the show, if we can, if we could jump back, sorry, to the, I think it was the brand brief, right? Like, where we where we started out, and I said, let’s, let’s dig deeper. Okay, so then, then we have, okay, so we talked about positioning score. Now we’re moving on to category rank and message clarity score. What does that look like? Clay Ostrom  26:41 Yeah. So the category rank is, it’s literally just looking at the positioning score that you’ve gotten for the brand and then telling you within this category, where do you sort of fall in the ranking, essentially, or, like, you know, how do we, you know, for comparing the score against all the competitors, where do you fall? So you can see, with Slack, they’re right in the middle. And it’s interesting, because with a product like Slack, even though we all now know what slack is and what it does and everything. Christian Klepp  27:18 Yeah. Clay Ostrom  27:19 The actual messaging and content that they have now, I think maybe doesn’t do as good of a job as it maybe did once upon a time, and it’s gotten as products grow and brands grow, they tend to get more vague, a little more broad with what they talk about, and that kind of leads to softer positioning. So that’s sort of what we’re seeing reflected here. And then the third score is the message clarity score, which we can jump into, like, a whole different piece. Christian Klepp  27:48 Four on a tennis not a very high score, right? Clay Ostrom  27:52 Yeah. And again, I think it’s a product, of, we can kind of jump into that section. Christian Klepp  27:57 Yeah, let’s do that, yeah. Clay Ostrom  27:59 But it’s, again, a product, I think of Slack being now a very mature product that is has gotten sort of a little vague, maybe a little broader, with their messaging. But the message clarity score, we basically have kind of two parts to this on the left hand side are some insights that we gather based on the messaging. So what’s your category, quick synopsis of the product. But then we also do some things, like… Christian Klepp  28:33 Confusing part the most confusing. Clay Ostrom  28:36 Honestly to me, as I get I’d love to hear your experience with this, but coming into a new brand, this is sometimes one of the most enlightening parts, because it shows me quickly where some gaps in what we’re talking about, and in this case, just kind of hits on what we were just saying a minute ago. Of the messaging is overloaded with generic productivity buzzwords, fails to clearly differentiate how Slack is better than email or similar tools, etc. But also, this is another one that I really like, and I use this all the time, which is the casual description. So rather than this technical garbage jargon, you know, speak, just give me. Give it to me in plain English, like we’re just chatting. And so this description of it’s a workplace chat app for teams to message, collaborate, share files. Like, okay, cool. Like, yeah, you know, I get it. Yeah, I already know what slack is. But if I didn’t, that would tell me pretty well. Christian Klepp  29:33 Absolutely, yeah, yeah. No, my experience with this is has been, you know, you and I have been in the branding space for a while. So for the trained eye, when you look at messaging, you’ll know if it’s good or not, right. And we come I mean, I’m sure you do the same clay, but I also come to my own like conclusions based on experience of like, okay, so why do I think that that’s good messaging, or why do I think that that’s confusing messaging? Or it falls short, and why and how can that be improved? But it’s always good to have validation with either with platforms like this, where you have a you have AI, or you have, you have a software that you can use that analyzes, like, for example, like the messaging on a website, and it dissects that and says, Well, okay, so this is what they’re getting, right? So there’s a scoring for that, so it’s in the green, and then this is, this is where it gets confusing, right? So even you run that through, you run that through the machine, and the machine analyzes it as like, Okay, we can’t clearly, clearly define what it is they’re doing based on the messaging, right? And for me, that’s always a it’s good. It’s almost like getting a second doctor’s opinion, right? And then you go, Aha. So I we’ve identified the symptoms now. So let’s find the penicillin, right? Like, let’s find the remedy for this, right? Clay Ostrom  30:56 Yeah, well, and I like what you said there, because part of the value, I think, with this is it’s an objective perspective on the brand, so it doesn’t have any baggage. It’s coming in with fresh eyes, the same way a new customer would come into your website, where they don’t know really much about you, and they have to just take what you’re giving at face value about what you present. And we as people working on brands get completely blinded around what’s actually working, what’s being communicated. There’s so much that we take for granted about what we already know about the brand. And this comes in and just says, Okay, I’m just, I’m just taking what you give me, and I’m going to tell you what I see, and I see some gaps around some of these things. You know, I don’t have the benefit of sitting in your weekly stand up meeting and hearing all the descriptions of what you’re actually doing. Christian Klepp  31:59 I’m sorry to jump in. I’m interested to know, like, just, just based on what we’ve been reviewing so far, like, what has your experience been showing this kind of analysis to clients, and how do they respond to some of this data, for example, that you know, you’re walking us through right now? Clay Ostrom  32:18 Yeah, I think it’s been interesting. Honestly, I think it can sometimes feel harsh. And I think again, as someone who’s both run an agency and also built worked on brands, we get attached to our work on an emotional level. Christian Klepp  32:42 Absolutely. Clay Ostrom  32:42 Even if we think about it as, you know, this is just work, and it’s, you know, whatever, we still build up connections with our work and we want it to be good. And so I think there’s sometimes a little bit of a feeling of wow, like that’s harsh, or I would have expected or thought we would have done better or scored better in certain areas, but that is almost always followed up with but I’m so glad to know where, where we’re struggling, because now I can fix it. I can actually know what to focus on to fix, and that, to me, is what it’s all about, is, yes, there’s a little bit of feelings attached to some of these things, maybe, but at the end of the day, we really want it to be good. We want it to be clear. We don’t want to be a 4 out of 10. We want to be a 10 out of 10. And what specifically do we need to do to get there? And that’s really what we’re trying to reveal with this. So I think, you know, everybody’s a little different, but I would say the reactions are typically a mix of that. It’s like, maybe an ouch, but a Oh, good. Let’s work on it. Christian Klepp  33:55 Absolutely, absolutely. Okay. So we’ve got brand summary, we’ve got fundamentals, then quality of messaging is the other part of it, right? Clay Ostrom  34:02 So, yeah, so this, this is, this is where the actual 4 out of 10 comes. We have these 10 points that we look at and we say, Okay, are you communicating these things clearly? Are you communicating who your target customer is, your category, your offering, where you’re differentiated benefits? Do you have any kind of concrete claim about what you do to support you know what you’re what you’re selling? Is the messaging engaging? Is it concise? You’ll see here a 7% on concise. That’s basically telling us that virtually no brands do a good job of being concise. Only about 7% get a green check mark on this, and kind of similar with the jargon and the vague words big struggle points with almost every brand. Christian Klepp  34:55 Streamline collaboration. Clay Ostrom  34:58 So we can see here with Slack. You know some of the jargon we got, KPIs (Key Performance Indicators), MQLs (Marketing Qualified Lead), if you’re in the space, you could argue like, oh, I kind of know what those things are. But depending on your role, you may not always know. In something like Salesforce marketing cloud, unless you’re a real Salesforce nerd, you probably have no idea what that is. But again, it’s just a way to quickly identify some of those weak points, things that we could improve to make our message more clear. Christian Klepp  35:27 Yes, yes. Okay, so that was the messaging analysis correct? Clay Ostrom  35:33 Yeah. Christian Klepp  35:33 Yeah. Okay. So what else have we got? Clay Ostrom  35:36 Yeah, so I think one other thing we could look at just for a sec, is differentiation, and this is this kind of plays off of what we looked at a minute ago with the positioning scores. But this is a way for us to look head to head with two different brands. So in this case, we’ve got Slack in the red and we’ve got Discord in the greenish blue. And I think of these, these patterns, as sort of the fingerprint of your brand. So where you Where are you strong? Where are you weak? And if we can overlay those two fingerprints on top of each other, we can see, where do we have advantages, and where does our competitor have advantages? So if we come down, we can sort of see, and this is again, for the nerds like me, to be able to come in and go deep, do kind of a deep dive on specifically, why did, why does Discord score better than Slack in certain areas. And at the bottom here we can see a kind of a quick summary. So slack is stronger in simplification, saving time, Discord has some better messaging around generating revenue, lowering costs, marketability. But again, this gives us a way to think about what are the things we want to double down on? So what do we want to actually be known for in the market? Because we can’t be known for everything. You know, buyers can maybe only remember a couple things about us. What are those couple things where we’re really strong, where we really stand out, and we’ve got some separation from the competitors. Christian Klepp  37:18 Right, okay, okay, just maybe we take a step back here, because I think this is great. It’s very detailed. It gets a bit granular, but I think it’s also going back to a conversation that you and I had previously about, like, Okay, why is it so important to be armed with this knowledge, especially if you’re in the marketing role, or perhaps even an agency talking to a potential client going in there already armed with the information about their competitors. And we were talking about this being a kind of like a trust building mechanism, right? For lack of a better description, right? Clay Ostrom  38:03 Yeah, I think to me, what I like about this, and again, this does come out of 10 years of doing work, this kind of work with clients as well, is it’s so easy to fall into a space of soft descriptions around things like positioning and just sort of using vague, you know, wordings or descriptions, and when you can actually put a number on it, which, again, it’s subjective. This isn’t. This isn’t an objective metric, but it’s a way for us to compare and contrast. It allows us to have much more productive conversations with clients, where we can say we looked at your brand, we we what based on our analysis, we see that you’re scoring a 10 and a 9 on simplicity and organization, for example. Is that accurate to you like do you think that’s what you all are emphasizing the most? Does that? Does that resonate and at the same time, we can say, but your competitors are really focused on there. They have a strong, strong message around generating revenue and lowering costs for their customers. Right now, you’re not really talking about that. Is that accurate? Is that like, what you is that strategically, is that what you think you should be doing so really quickly, I’ve now framed a conversation that could have been very loose and kind of, you know, well, what do you think your strategy is about? What do you know? And instead, I can say, we see you being strong in these three points. We see your competitors being strong in these three points. What do you think about that? And I think that kind of clarity just makes the work so much more productive with clients, or just again, working on your own brand internally. So what do you think about that kind of perspective? Christian Klepp  40:08 Yeah, no, no, I definitely agree with that. It’s always and I’ve been that type of person anyway that you know you go into a especially with somebody that hasn’t quite become a client yet, right? One of the most important things is also, how should I put this? Certainly the trust building part of it needs to be there. The other part is definitely a demonstration of competence and ability, but it’s also that you’ve been proactive and done your homework, versus like, Okay, I’m I’m just here as an order taker, right? And let’s just tell me what to do, and I’ll do it right? A lot and especially, I think this has been a trend for a long time already, but a lot of the clients that I’ve worked with now in the past, they want to, they’re looking for a partner that’s not just thinking with them, it’s someone that’s thinking ahead of them. And this type of work, you know what we’re seeing here on screen, this is the type of work that I would consider thinking ahead of them, right? Clay Ostrom  41:18 No, I agree. I think you framed that really well. Of we’re trying to build trust, because if we’re going to make any kind of recommendations around a change or a shift, they have to believe that we know what we’re talking about, that we’re competent, that we’ve done the work. And I think I agree with you. I think like this, it’s kind of funny, like we all, I think, on some base level, are attracted to numbers and scores. It just gives us something to latch on to. But I think it also, like you said, it gives you a feeling that you’ve done your work, that you’ve done your homework, you’ve studied, you’ve you’ve done some analysis that they themselves may have never done on this level. And that’s a big value. Christian Klepp  42:08 Yes, and a big part of the reason just to, just to build on what you said, a big part of the reason why they haven’t done this type of work is because it’s not so much. The cost is certainly one part of it, but it’s the time, it’s a time factor and the resource and the effort that needs to be put into it. Because, you know, like, tell me if you’ve never heard this one before, but there are some, there are some companies that we’ve been working with that don’t actually have a clearly, like, you know, a clear document on who their their target personas are, yeah, or their or their ICPs, never mind the buyer’s journey map. They don’t, they don’t even have the personas mapped out, right? Clay Ostrom  42:52 100% Yeah, it’s, and it’s, I think you’re right. It’s, it’s a mix of time and it’s a mix of just experience where, if you are internal with a brand, you don’t do this kind of work all the time. You might do it at the beginning. Maybe you do a check in every once in a while, but you need someone who’s done this a lot with a lot of different brands so that they can give you guidance through this kind of framework. But so it’s, you know, so some of it is a mix of, you know, we don’t have the time always to dig in like this. But some of it is we don’t even know how to do it, even if we did have the time. So it’s hopefully giving, again, providing some different frameworks and different ways of looking at it. Christian Klepp  43:41 Absolutely, absolutely. So okay, so we’ve gone through. What is it now, the competitor comparison. What else does the platform provide us that the listeners and the audience should be paying attention to here? Clay Ostrom  43:55 So I’ll show you two more quick things. So one is this message building section. So this is… Christian Klepp  44:03 Are you trying to put me out of a job here Clay? Clay Ostrom  44:07 Well, I’ll say this. So far in my experience with this, it’s not going to put us out of a job, but it is going to hopefully make our job easier and better. It’s going to make us better at the work we do. And that’s really, I think that’s, I think that’s kind of, most people’s impression of AI at this point is that it’s not quite there to replace us, but it’s sure, certainly can enhance what we do. Christian Klepp  44:36 Yeah, you’ll excuse me, I couldn’t help but throw that one out. Clay Ostrom  44:38 Yeah, I know, trust me, I’m this. It’s like I’m building a product that, in a sense, is undercutting, you know, the work that I do. So it is kind of a weird thing, but this message building section, which is a new part of the platform. It will come in, and you can see on the right hand side. And there’s sort of a quick summary of all these different elements that we’ve already analyzed. And then it’s going to give you some generated copy ideas, including, if I zoom in a little bit here, we’ve got an eyebrow category. This is again for Slack. It’s giving us a headline idea, stay informed without endless emails. Sub headline call to action, three challenges that your customers are facing, and then three points about your solution that help address those for customers. So it’s certainly not writing all of your copy for you, but if you’re starting from scratch, or you’re working on something new, or even if you’re trying to refresh a brand. I think this can be helpful to give you some messaging that’s hopefully clear. That’s something that I think a lot of messaging misses, especially in B2B, it’s, it’s not always super clear, like what you even do. Christian Klepp  45:56 Don’t get me started. Clay Ostrom  45:59 So hopefully it’s clear. It’s, you know, again, it’s giving you some different ideas. And that you’ll see down here at the bottom, you can, you can iterate on this. So we’ve got several versions. You can actually come in and, you know, you can edit it yourself. So if you say, like, well, I like that, but not quite that, you know, I can, you know, get my human touch on it as well. But yeah, so it’s a place to iterate on message. Christian Klepp  46:25 You can kind of look at it like, let’s say, if you’re writing a blog article, and this will give you the outline, right? Yeah. And then most of the AI that I’ve worked with to generate outlines, they’re not quite there. But again, if you’re starting from zero and you want to go from zero to 100 Well, that’ll, that’ll at least get you to 40 or 50, right? But I’m curious to know, because we’re looking at this now, and I think this, I mean, for me, this is, this is fascinating, but, like, maybe, maybe this will be part of your next iteration. But will this, will this generate messaging that’s already SEO optimized. Clay Ostrom  47:02 You know, it’s not specifically geared towards that, but I would say that it ends up being maybe more optimized than a lot of other messaging because it puts such an emphasis on clarity, it naturally includes words and phrases that I think are commonly used in the space more so than you know, maybe just kind of typical off the shelf Big B2B messaging, Christian Klepp  47:27 Gotcha. I had a question on the target persona that you’ve got here on screen, right? So how does the platform generate the information that will then populate that field because, and when I’m just trying to think about like, you know, because I’ve been, I’ve been in the space for as long as you have, and the way that I’ve generated target personas in the past was not by making a wild guess about, like, you know, looking at the brand’s website. It’s like having conducting deep customer research and listening to hours and hours of recordings, and from there, generating a persona. And this has done it in seconds. So… Clay Ostrom  48:09 Yeah, it’s so the way the system works in a couple different layers. So it does an initial analysis, where it does positioning, messaging analysis and category analysis, then you can generate the persona on top of that. So it takes all the learnings that it got from the category, from the product, from your messaging, and then develops a persona around that. And it’s, of course, able to also pull in, you know, the AI is able to reference things that it knows about the space in general. But I have found, and this is true. I was just having a conversation with someone who works on a very niche brand for a very specific audience, and I was showing him what it had output. And I said, Tell me, like, Don’t hold back. Like, is this accurate? He said, Yeah, this is, like, shockingly accurate for you know, how we view our target customer. So I think it’s pretty good. It’s not again, not going to be perfect. You’re going to need to do some work, and you still got to do the research, but, but, yeah. Christian Klepp  49:13 Okay, fantastic, fantastic. How do, I guess there’s the option, I see it there, like, download the PDF. So anything that’s analyzed on the platform can then be exported in a PDF format, right? Like, like, into a report. Clay Ostrom  49:28 Yeah, right now you can export the messaging analysis, or, sorry, the the messaging ideation that you’ve done, and then in the brand brief you can also, you can download a PDF of the brand brief as well. So, those are the two main areas. I’m still working on some additional exports of data so that people can pull it into a spreadsheet and do some other stuff with it. Christian Klepp  49:49 Fantastic, fantastic. That’s awesome, Clay. I’ve got a couple more questions before I let you go. But this has been, this has been amazing, right? Like and I really hope that whoever’s in the one listening and, most importantly, watching this, I hope that you really do consider like, you know, taking this for a test drive, right? How many I might have asked you this before, because, you know, I am somebody that does use, you know, that does a lot of this type of research. But how much time would you say companies would save by using Smoke Ladder? Clay Ostrom  50:24 It’s a good question. I feel like I’m starting to get some feedback around that with from our users, but I mean, for me personally, I would typically spend an hour or two just to get kind of up to speed initially, with a brand and kind of look at some of their competitors. If I’m doing a deep dive, though, if I’m actually doing some of the deeper research work, it could be several hours per client. So I don’t know. On a given week, it might depend on how many clients you’re talking to. Could be anywhere from a few hours to 10 hours or more, depending on how much work you’re doing. But, yeah, I think it’s a decent amount. Christian Klepp  51:07 Absolutely, absolutely. I mean, this definitely does look like a time saver. Here comes my favorite question, which you’re gonna look at me like, Okay, I gotta, I gotta. Clay Ostrom  51:17 Now bring it on. Let’s go. Christian Klepp  51:22 Folks that are not familiar with Smoke Ladder are gonna look at this, um, and before they actually, um, take it upon themselves to, like, watch, hopefully, watch this video on our channel. Um, they’re gonna look at that and ask themselves, Well, what is it that Smoke Ladder does that? You know that other AI couldn’t do, right, like, so I guess what I’m trying to say is, like, Okay, why would they use? How does the platform differ from something like ChatGPT, Perplexity or Claude, right? To run a brand analysis? Clay Ostrom  52:00 Yeah, no, I think it’s a great question. I think it’s sort of the it’s going to be the eternal AI question for every product that has an AI component. And I would say to me, it’s three things. So one is the data, which we talked about, and I didn’t show you this earlier, but there is a search capability in here to go through our full archive of all the brands we’ve analyzed, and again, we’ve analyzed over 6000 brands. So the data piece is really important here, because it means we’re not just giving you insights and analysis based on the brand that you’re looking at now, but we can compare and contrast against all the other brands that we’ve looked at in the space, and that’s something that you’re not going to get by just using some off the shelf standard LLM  (Large Language Model) and doing some, you know, some quick prompts with that. The next one, I think, to me that’s important is it’s the point of view of the product and the brand. Like I said, this is built off of 10 plus years of doing positioning and messaging work in the space. So you’re getting to tap into that expertise and that approach of how we do things and building frameworks that make this work easier and more productive that you wouldn’t get, or you wouldn’t know, just on your own. And then the last one, the last point, which is sort of the kind of like the generic software answer, is you get a visual interface for this stuff. It’s the difference between using QuickBooks versus a spreadsheet. You can do a lot of the same stuff that you do in QuickBooks and a spreadsheet, but wouldn’t you rather have a nice interface and some easy buttons to click that make your job way, way easier and do a lot of the work for you and also be able to present it in a way that’s digestible and something you could share with clients? So the visual component in the UI is sort of that last piece. Christian Klepp  54:01 Absolutely. I mean, it’s almost like UX and UI one on one. That’s, that’s pretty much like a big part of, I think what it is you’re trying to build here, right? Clay Ostrom  54:13 Yeah, exactly. It’s just it’s making all of those things that you might do in an LLM just way, way easier. You know, you basically come in, put in your URL and click a button, and you’re getting access to all the data and all the insights and all this stuff so. Christian Klepp  54:29 Absolutely, absolutely okay. And as we wrap this up, this has been a fantastic conversation, by the way, how can the audience start using Smoke Ladder, and how can they get in touch with you if they have questions, and hopefully good questions. Clay Ostrom  54:47 Yeah, so you can, if you go to https://smokeladder.com/ you can, you can try it out. Like I said, you can basically go to the homepage, put in a URL and get started. You don’t even have to create an account to do the initial analysis. But you can create FREE account. You can dig in and see, you know, play around with all the features, and if you use it more, you know, we give you a little bit of a trial period. And if you use it beyond that, then you can pay and continue to use it, but, but you can get a really good flavor of it for free. Christian Klepp  55:16 Fantastic, fantastic. Oh, last question, because, you know, it’s looking me right in the face now, industry categories. How many? How many categories can be analyzed on the platform? Clay Ostrom  55:26 Yeah, yeah. So right now, we have 23 categories in the system currently, which sounds like a lot, but when you start to dig into especially B2B, it’s we will be evolving that and continuing to add more, but currently, there’s 23 different categories of businesses in there. Christian Klepp  55:46 All right, fantastic, fantastic. Clay, man. This has been so awesome. Thank you so much for your time and for your patience and walking us through this, this incredible platform that you’ve built and continue to build. And you know, I’m excited to continue using this as it evolves. Clay Ostrom  56:06 Thank you. Yeah, no. Thanks so much. And you know, if anybody, you know, anybody who tries it out, tests it out, please feel free to reach out. We have, you know, contact info on there. You can also hit me up on LinkedIn. I spend a lot of time there, but I would love feedback, love getting notes, love hearing what’s working, what’s not, all those things. So yeah, anytime I’m always open. Christian Klepp  56:30 All right, fantastic. Once again, Clay, thanks for your time. Take care, stay safe and talk to you soon. Clay Ostrom  56:36 Thanks so much. Talk to you soon. Christian Klepp  56:37 All right. Bye for now.

San Francisco is suing the makers of ultra processed food or UPFs, arguing local government is picking up the bill for the serious health consequences from their products; including conditions like obesity, diabetes, fatty liver disease & cancer. 10 companies including Nestle, Coca Cola, Pepsi, Kraft Heinz and Mondelez are targeted in the legal action. Professor Boyd Swinburn from the University of Auckland's school of population health spoke to Lisa Owen.

In today's small business landscape, nothing is business as usual. Economic pressures, shifting policies, and the pace of innovation are changing how entrepreneurs survive and thrive, especially those navigating the public sector.In this episode we turn to the DC Small Business Development Center to explore how they're meeting the need in this moment. With a mission rooted in hands-on guidance, deep partnerships, and real-world experience, the DC SBDC is helping local businesses move from uncertainty to action – and we're diving into what that support really looks like today.Guest Bio:Mr. Carl Brown is the State and Executive Director of the DC Small Business Development Center at Howard University, bringing 25+ years of experience in HR, marketing, procurement, and government contracting, including roles at Verizon, Pepsi, and in federal and local government as a warranted contracting officer. He is also the creator and host of The Small Business Report on SiriusXM, with insights featured in The Wall Street Journal, MSNBC.com, and The Washington Informer, and is known for developing the financial literacy comic series Sammy the Saver. As a speaker, coach, and media voice, he brings a comprehensive, real-world perspective on how small businesses grow and thrive.Call(s) to Action:Visit dcsbdc.org to schedule a session or explore upcoming workshops. Not in DC? Find your local SBDC anywhere in the country at americassbdc.org.Help spread the word about Unveiled: GovCon Stories: https://shows.acast.com/unveiled-govcon-storiesDo you want to be a guest or recommend a topic that you would like to learn or hear about on the podcast? Let us know through our guest feedback and registration form.Links:DC SBDC: www.dcsbdc.orgThe Small Business Report The Small Business Report on Sirius XM Channel 141: https://www.thesmallbusinessreport.biz/ Sammy The Saver - Financial Literacy Superhero: https://www.sammythesaver.com/Sponsors:The views and opinions expressed in this podcast are solely those of the hosts and guests, and do not reflect the views or endorsements of our sponsors.Withum – Diamond Sponsor!Withum is a forward-thinking, technology-driven advisory and accounting firm, helping clients to be in a position of strength in today's complex business environment. Go to Withum's website to learn more about how they can help your business! Hosted on Acast. See acast.com/privacy for more information.

¡Bienvenidos a Baseball News! Hoy arrancamos con una bomba: Kyle Schwarber está siendo perseguido por varios equipos del Este, aunque los Phillies siguen firmes en intentar retenerlo. ¿Se moverá una de las piezas ofensivas más temidas de MLB? Lo analizamos con todos los escenarios posibles rumbo al 2026. Además, repasamos todas las noticias importantes del día en el mundo del béisbol: ⚾ Mets sorprenden y contratan a Devin Williams, alejándose definitivamente de Edwin "Sugar" Díaz. ⚾ Phillies intentan retener a Kyle Schwarber, pero hay varios equipos pujando fuerte. ⚾ MLB y la MLBPA publican los resultados del programa antidopaje. ⚾ Wilyer Abreu gana el Festival del Jonrón Pepsi en Venezuela. ⚾ Movimiento en la Lidom: Ramón Santiago nuevo manager de Leones del Escogido. ⚾ Cambio en la Liga Dominicana: Jorge Mateo pasa a Estrellas Orientales por Eguy Rosario. ⚾ En LMP: Leo Heras y Darel Torres elegidos jugador y lanzador de la semana. ⚾ Lorenzo Bundy es nombrado manager de Tomateros de Culiacán. Todo esto, análisis, opinión y tu participación en vivo. ¡No olvides suscribirte y activar la campanita!

Ugandan gospel artist Minister Rachel K sits down with Bonny Kibuuka on The Ugandan Boy Talk Show for her most open and revealing interview yet. From her early career in Los Angeles and MTV Base rotation, to performing on the Pepsi 2010 World Cup anthem “Oh Africa” with Akon and Keri Hilson, Rachel K shares the real story behind her journey.In this episode, she talks about:

BIO: Edwin Endlich is the Chief Marketing Officer of Wysh and President of the National Alliance for Financial Literacy and Inclusion.STORY: Edwin's worst investment was buying Tilray stock at $143 during the early hype of legal cannabis investing. Swept up in the excitement of a “new frontier,” he held on as the price crashed—eventually selling at around 30 cents and losing over 99% of his investment.LEARNING: The fundamentals always apply, even in new or exciting industries. Don't let hype replace due diligence. “We're in this AI conversation, let's not forget the fundamentals of the market. Learn from what has happened in this space before. And don't get too cocky.”Edwin Endlich Guest profileEdwin Endlich is the Chief Marketing Officer of Wysh and President of the National Alliance for Financial Literacy and Inclusion. Edwin has spent his career at the intersection of marketing, fintech, and AI, helping financial institutions tell more human stories in an increasingly digital world. He's passionate about making financial protection simple, accessible, and even a little more fun — proving you don't need buzzwords or hype to make banking and technology relevant.Worst investment everThere's nothing quite like the rush of feeling early—early to a trend, early to a movement, early to a once-in-a-lifetime opportunity. That's precisely what Edwin felt in 2015–2016, when investing in legal cannabis became possible in parts of the United States.For the first time, regular people could invest in a newly legalized industry. It felt like history happening in real time, a frontier market ready to explode. Edwin and his friends didn't want to miss out, especially when companies were going public, and their share prices seemed destined to skyrocket.One of those stocks was Tilray. At $143 a share, Edwin was convinced he was buying the future. He imagined stock splits, booming demand, and a cannabis empire rising from the ground floor. Instead, he watched that $143 tumble month after month, until he finally sold it for around 30 cents. The emotional rollercoaster of hope, disappointment, and finally acceptance was a journey Edwin will never forget.A 99.3% loss.He now calls it his worst investment—not just because of the financial hit, but because of how powerfully excitement and hype clouded his judgment.Lessons learnedEvery investor thinks their situation is unique. But in reality, the same patterns repeat again and again.Markets take time to mature.Regulation can shift overnight.Early doesn't always mean right.Excitement is not a strategy.Andrew's takeawaysA portfolio isn't just about diversification by industry or geography; it's also about diversifying across stages of maturity.Stable, well-regulated companies like Coca-Cola or Pepsi behave very differently from early-stage, hype-driven industries, such as the cannabis sector.Even large companies, with teams of top analysts, often get it wrong.Actionable adviceIf Edwin could offer one piece of advice to anyone starry-eyed over the next big thing, it would be this:Do your due diligence. Seriously.Before you invest in anything—especially something exciting, futuristic, or rapidly trending—slow down and ask:Has this been done before?What can I learn from past bubbles?What does...

WATER FROM YOUR EYES - "Spaceship" ("IT'S A BEAUTIFUL PLACE", 2025) / FANTASY OF A BROKEN HEART - "We Confront the Demon in Mysterious Ways" ("CHAOS PRACTITIONER", 2025) / HOME COUNTIES - "Humdrum" ("HUMDRUM", 2025) / PEPSI & THE CLITS (FEATURING PABLO SOLO) - "Hercules" (2025) / FINOM - "DIRT" ("NOT GOD", 2024) / BLACK COUNTRY, NEW ROAD - "Forever Howlong" ("FOREVER HOWLONG", 2025) / HAMILTON LEITHAUSER - "Fist of Flowers" ("THIS SIDE OF THE ISLAND", 2025) / HANNAH COHEN - "Baby, You're Lying" ("EARTHSTAR MOUNTAIN", 2025) / LIAM KAZAR - "Try Again" ("PILOT LIGHT", 2025) / JEFF TWEEDY - "Out in the Dark" ("TWILIGHT OVERRIDE", 2025) / HALEY HEYNDERICKX & MAX GARCIA CONOVER - "To Each Their Dot" ("WHAT OF OUR NATURE", 2025) / JESSEE SYKES AND THE SWEET HEREAFTER - “Gentle Chaperone” ("FOREVER, I'VE BEEN BEING BORN", 2025) / Escuchar audio

Chaque semaine dans l'émission, Olivier Dauvers répond aux questions des auditeurs ! Un auditeur aimerait savoir lequel de ces deux mastodontes de la boisson sucrée met le moins de sucre dans ses produits. Le journaliste lui répond dans la question conso ! Tous les jours, retrouvez en podcast les meilleurs moments de l'émission "Ça peut vous arriver", sur RTL.fr et sur toutes vos plateformes préférées.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

The CPG Guys are joined in this episode by Mike Del Pozzo, President of North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos. Find Mike on Linkedin at: https://www.linkedin.com/in/michael-del-pozzo/ Find PepsiCo on Linkedin at: https://www.linkedin.com/company/pepsico/ Find PepsiCo online at: https://www.pepsico.com/ Here's what we asked Mike: PepsiCo recently announced *Pepsi Prebiotic Cola* — a major evolution of traditional cola. How do you see functional ingredients like prebiotics shaping the future of the carbonated soft drink category? 2. Gatorade is introducing *Gatorade Lower Sugar*. What role does reduced sugar innovation play in meeting evolving consumer expectations without compromising performance? 3. Starbucks Coffee & Protein is launching nationally through the PepsiCo partnership. How important are joint ventures like this in accelerating PepsiCo's innovation agenda? 4. Pepsi is moving into premium *12oz glass bottles*. What does this say about the importance of packaging as an innovation driver, especially with younger consumers and how will this help in foodservice? 5. Lay's is undergoing its biggest brand refresh in 100 years. How do visual identity and packaging innovation play into consumer trust and loyalty? 6. By the end of 2025, Lay's and Tostitos will have no artificial colors or flavors. How big of a lift is this operationally, and how does PepsiCo define "clean label" innovation? 7. How is PepsiCo using *pepviz®* (data and insights) to connect innovation with retailer success and shopper behavior? 8. With e-commerce and omnichannel shopping accelerating, how does PepsiCo think about innovating "where" products show up, not just *what* they are? 9. Innovation often comes with risk. How do you personally create a culture within PepsiCo North America where teams feel empowered to test, fail, and scale new ideas? 10. If you fast-forward to 2030, what will PepsiCo North America's innovation legacy look like under your leadership?

Geoff, Gavin and Andrew talk about phone mystery, a mysterious dog, Regulation Detectives, reverse osmosis, advent calendar, Black Metal Friday, sponsorship, Ball x Pit, playing games wrong, Crackdown, Fallout 3, radio, Regulation Colors, Blobby, the most normal, Coke, Pepsi, Starbucks, percent gravity, franchises, and sushi. BLACK METAL FRIDAY is THIS FRIDAY at https://regulationstore.com and use code BLACKMETAL to get 16% off starting Friday through Cyber Monday DECEMBER 1st we're doing an advent calendar on our Patreon all the way through Christmas Eve! Join as a free member on Patreon.com/theregulationpod Sponsored by AG1. Head to DRINKAG1.com/REGULATION to get a FREE Welcome Kit with an AG1 Flavor Sampler and a bottle of Vitamin D3+K2, when you first subscribe! Support us directly at https://www.patreon.com/TheRegulationPod Stay up to date, get exclusive supplemental content, and connect with other Regulation Listeners. Learn more about your ad choices. Visit megaphone.fm/adchoices

Prebiotic cola, plant-based (and AI-inspired?) pulled chicken and protein-packed marshmallows. The hosts crack open Pepsi's new prebiotic cola and discuss whether a stevia-sweetened "functional" soda can win over classic cola fans. They also dig into Just Meat's big win at Walmart and what it says about the future of meat analogs, and why protein marshmallows might actually work in your next s'more. Show notes: 0:25: Rotten Roaches. The BevNET Bowls. Cloying & Fibrous. Who's Eating This Stuff? S'More, Please. – Jacqui explains why there is a bright red "biohazard" bag on her desk and the hosts joke about modern marketing tactics. They pivot to a preview of the upcoming NOSH Live, BevNET Live and  Brewbound Live events, highlighting opportunities for founders to meet retailers, investors, and strategic partners. They sample PepsiCo's newly launched Pepsi Prebiotic – a lower-calorie, stevia-sweetened soda that comes in classic cola and cherry vanilla flavors – and opine on the minimalist white cans and whether Pepsi has clearly communicated the benefits. The hosts then discuss JUST Meat's newly launched plant-based pulled chicken, which is now available in four flavors at 3,000 Walmart stores, which sparks a debate about whether mainstream shoppers truly want meat analogs, and how clean-label concerns are shaping the category. Shifting gears, Ray highlights news that BeatBox Beverages – the colorful, party-forward, wine-based cocktail brand – is rumored to be an acquisition target by AB InBev in a deal reportedly worth around $700 million. Ray introduces Primal Sweets' protein marshmallows, which contain 25 grams of protein per bag and no sugar, and Albero D'oro cocktail cherries, before Jacqui presents Flour + Water's artisanal pasta, and Mike praises Hiyo's new pineapple coconut "social tonic." Brands in this episode: Rotten Candy, Oh So Easy, Keya's, Oddball, Pepsi, Poppi, Nixie, Just Meat, Beyond Meat, BeatBox, Primal Sweets, Flour + Water, Albero D'oro, Hiyo, Poppi

The Benefits of an MBA During Uncertain Times Today's guest, Dawn, graduated as a PepsiCo Scholar from Harvard Business School with concentrations in finance and marketing. Dawn was also admitted to the Stanford GSB. Dawn is a full-time advisor and senior consultant with SBC who has 18+ years of experience getting clients from around the world admitted into full-time, deferred and executive MBA programs. Dawn has a high success rate having clients admitted every year. 99% of clients who work with her on four or more schools have gained admission. She has had several double admits to Harvard and Stanford. Outside of her work in admissions consulting, Dawn has experience at companies such as: Goldman Sachs, McKinsey, Pepsi, the Carlyle Group and Warner Bros. In this episode Chandler and Dawn talk about a range of topics related to the value of an MBA during uncertain times, including: The value of an MBA in today's changing world, Whether or not an MBA really matters if you are doing well in your current career, The benefits of earning an MBA for mid-career professionals, How AI will influence job and career opportunities in the coming years, and a range of other topics. Chandler and Dawn will also share a number of specific client examples and lessons learned from recent application cycles. Listening to this episode is a must for any applicant considering the value of an MBA in today's rapidly evolving world.

Probably the only podcast where someone talks 9/11 and whether coke or pepsi is better. watch live https://www.youtube.com/@DragTheLake732https://www.twitch.tv/andymalafarina

Happy Thanksgiving!Kylie and Justine start by discussing their unique Canadian Thanksgiving tradition celebrated in October, which involves a feast with maple syrup and everyone wearing "Canadian tuxedos."They then dive into the history of Turkey Trots, the popular Thanksgiving Day races, noting the first one in Buffalo, New York, in 1896 as the oldest continuous footrace in North America. They share numerous personal "running scared" stories including a protein shake mistake and a grand slam breakfast gone terribly wrong! They also talk about other common American Thanksgiving traditions, culminating with an experiment of tasting pickle-flavored Pepsi combos. You'll laugh, you'll cry and best of all you'll be entertained on your next run!Support the showSubscribe to Running Scared Media wherever you get your podcasts for more Sole Sisters episodes! RunningScaredMedia.comVisit our shop to purchase our jogcasts and other merchEmail us at: therunningscaredpodcast@gmail.comFollow us:Instagram @runningscaredmediaJoin our FB Running Group

Interview Date:Episode Summary:MSA New York's Talent Director Bre Traver breaks down exactly how dancers get on an agent's radar and build sustainable careers. From her path from dancer to agent, to what MSA looks for in reels, headshots, and Instagrams, Bre shares practical, no-fluff guidance on submissions, onboarding, and being an ideal client. She contrasts the NYC vs. LA markets (live stage, Broadway, tours, award shows), outlines big client don'ts, and explains how agents scout in class, at shows, and online. The lively Q&A hits trends, triple-threat training, youth work, self-tapes vs. in-person calls, and why persistence, professionalism, and clear goals separate dancers who book “the big jobs.”Shownotes:(0:00) – Welcome & intro to MSA and Bre's NYC leadership (11:28) – Bre's journey: dancer to MSA Talent Director(20:24) – Inside MSA NYC: Broadway, tours, TV, and more (24:53) – How dancers get signed and scouted by agents (28:14) – Social media tips: Instagram presence that books work (32:23) – Onboarding goals: materials, availability, and communication(35:56) – NYC vs LA markets: knowing where you belong (39:10) – Professionalism tips: biggest audition and booking don'ts(44:10) – How agents scout in class and online presence matters (51:12) – Q&A takeaways: training, self-tapes, visas, and persistenceBiography:Bre Traver joined McDonald Selznick Associates East Coast division in 2007. She worked through the ranks as an assistant to Jr. Agent, to Franchised Sr. Agent, to Director of the Talent Department to now Equity Partner in the company. Prior to agenting, Bre grew up as a dancer and received a BFA from University at Buffalo. Bre is still serving as a lead agent for MSA's NY talent roster. Over the years she has had the pleasure of booking clients on national commercials (APPLE, Advil PM, Pepsi), feature films (Best of The Best, West Side Story, In The Heights, 13, Tick Tick Boom), television (SNL, Law & Order, Pose, Maisel, Étoile, GMA, The Tonight Show, Last Week Tonight), award shows (MTV VMAs, BET Awards, Super Bowl Halftime), national tours (Hamilton, Wicked, Moulin Rogue, MJ, Hell's Kitchen, Beetlejuice, Some Like It Hot, The Notebook, Mean Girls, Chicago), and live work (Corporate industrials, New York Fashion Week, The Met Gala). Bre is proud to work on behalf of such an established roster of talent and enjoys keeping her finger on the pulse of our ever-changing industry!Connect on Social Media:Instagram: https://www.instagram.com/breezyotoole/?hl=enWebsite: www.msaagency.com

Mackey, Judd, Dex and Thor discuss the State of the Minnesota Vikings and JJ McCarthy from Buffalo Wild Wings in Roseville (presented by Pepsi)! The boys try to figure out why so many people are quick to deem JJ McCarthy a bust, take questions from the audience, get Thor's latest 2026 Minnesota Vikings mock draft, play a game of Random Viking of the Week, and more! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One football team owner called it "the single most impressive symbol of being a champion in all of sports." Yep, he was talking about the National Football League's Super Bowl ring. The rings on Super Bowl champions are worth many thousands of dollars each one! Can you imagine losing something that valuable, that irreplaceable? Former Oakland Raiders champion, Gene Upshaw, can remember that. Yeah, he can imagine it. To keep his Super Bowl ring safe at home, he put it inside a bank that looked like a Pepsi can. Problem: he forgot to tell his housekeepers. You know where this is going? Yep, they mistook the bank for an empty pop can and tossed it out, ring and all. I'm Ron Hutchcraft, and I want to have A Word With You today about "The Treasure In Your Mirror." That was a costly mistake - trashing treasure because of the container it was in. Well, that's a mistake many people are making. Except the treasure is themselves. And maybe we needed to talk about this today because maybe you're throwing away a treasure called you. Now you may not feel very valuable right now. Maybe you're not feeling very good about how you look, or what you weigh, or the fact that you're still single. You're not sure how much you're really worth. But you're making the same mistake those housekeepers made when they threw away that ring - judging the worth of what's inside by the container you come in. It could be that you feel pretty worthless because you've been passed over, put down, rejected, maybe abandoned, or maybe abused. And the tragedy is that you may have been throwing yourself away because you don't know how valuable you are. There are a lot of ways to throw yourself away. You can throw yourself away sexually, socially by the people you hang out with, chemically, alcoholically, just by giving up or withdrawing, maybe even thinking suicide. But you have worth that you'll never see just by looking in a mirror or basing it on how other hurting people are treating you. If you want to get an evaluation of your worth, you've got to go to the One who created you. He's the one who knows your value. In our word for today from the Word of God in the Bible, in 2 Corinthians 6:16, your Creator says, "We are the temple of the living God. As God has said...'I will be their God, and they will be My people...I will be a Father to you, and you will be My sons and daughters,' says the Lord Almighty." Did you hear what the God of the universe says about those who belong to Him? They're His temple that He lives in, His people that He walks with, sons and daughters of the King! If you don't feel like you are priceless treasure, maybe it's because you are without the One who gave you your value in the first place; the Creator who made you as His one-of-a-kind creation. You're missing the love you were made for. And that's because, well, we've chosen over and over again to turn our back on God and do things our way. But the Bible says God values you so much that He thought you were worth having His Son die for you! Good Friday was for you. Picture Jesus hanging on that cross. That was to pay for your sin so you could belong to Him. You'll never know how much you're really worth until you are in His loving arms. Jesus won't make you give yourself to Him. It's your choice to finally end those self-directed, wasted years and to stand at His cross and say, "Jesus, the 'me' years are over. You love me. You died for me. I'm yours." Why don't you make this the day that you become a member of His family. And say, "Jesus, I'm yours from this day on." There's a website I want to direct you to, it's ours. If you go there you'll find what you need to know from the Bible to be sure you belong to Jesus. It's ANewStory.com. Go there please. Maybe you've believed that you really don't matter much, and maybe you've thrown yourself away for long enough. You mattered enough to Jesus that He poured out His life for you. Isn't it time you belong to the One who loves you most?

A $13.7 billion acquisition. Years of stagnant growth. Robots now fetching Pepsi while shopping organic produce. Are we watching Amazon destroy a once proud brand?Brought to you with the help and support of Mirakl - The catalyst of commerce. Over 450 retailers are opening new revenue streams with marketplaces, dropship, and retail media. Unlock more products, more partners, and more profits without the heavy lifting. Visit Mirakl.com to learn more.Hosted by Chris Walton, former Target executive and co-host of the Omnii Talk Retail Fast Five Podcast. New episodes of Walton's Weekly Wramblings drop every Friday.Subscribe now and be careful out there - the retail landscape is changing faster than ever.

Pepper was invited out to hang with college kids and now he thinks he's pretty cool. But, when you're almost 50, does that make it creepy? Pepper thinks the Pepsi Taste Test Challenge was all a big scam. We call our old friend who used to host the challenges to get the inside dish! Pepper makes a list of all the things he and Dylan actually agree on. Then, we recap all the little disputes we've had throughout the week.

On this 3d long-form edition of #TheShot of #DigitalHealth Therapy, Jim Joyce and I had the privilege of sitting down for an unforgettable deep dive with Tim Wentworth, the candid, thoughtful, fiercely grounded and recently retired CEO of Walgreens (previously CEO of Evernorth Health Services). Tim's story reads like a masterclass in leadership and life itself - from sweeping parking lots in Rochester to leading global healthcare giants like Cigna's Evernorth and Walgreens. Across nearly two hours (and honestly, we could've gone four), Tim brought raw honesty, wisdom, and humor to every story - from his early scholarship thanks to a teacher who believed in him, to leading multi-billion dollar companies but always defining what it means to lead with heart. This is not just a leadership interview - it's a living case study in resilience, humility, and purpose.

For this episode Chandler and SBC consultant Dawn talk about key questions to consider when applying during Round Two. Dawn graduated as a PepsiCo Scholar from Harvard Business School with concentrations in finance and marketing. Dawn was also admitted to the Stanford GSB. Dawn is a full-time advisor and senior consultant with SBC who has 18+ years of experience getting clients from around the world admitted into full-time, deferred and executive MBA programs. Dawn has a high success rate having clients admitted every year. 99% of clients who work with her on four or more schools have gained admission. She has had several double admits to Harvard and Stanford. Outside of her work in admissions consulting, Dawn has experience at companies such as: Goldman Sachs, McKinsey, Pepsi, the Carlyle Group and Warner Bros. In this episode Chandler and Dawn talk about a range of topics to help applicants stand out during the Round Two, including: Why do business schools have more than one round for admissions? Do you think there is a difference in applying round one or a later round? Is there any advantage in applying in Round Two? Chandler and Dawn will also share a number of specific client examples and lessons learned from Round Two applications. Listening to this episode is a must for any applicant applying during Round Two.

STEAM Box vs the Panthers from the Boys and Girls Club of Pawtucket. They tackle "rage baiting", and fishing questions to make people fight online and generate impressions. The youth examine why controversial hot takes are popular and question if they should “walk into that trap". They discuss tribalism by exploring what they are passionate about defending, including The Weeknd, the Cowboys, and anime. They compare sports fandom (like the Cowboys or AEW vs. WWE) to arguments over brands like Coke vs. Pepsi and Xbox vs. PlayStation, debating if it's possible to accept differences and look at both sides.#RageBaiting #Tribalism #SteamboxVersus #HotTakes #TheWeeknd #PawtucketPanthers #STEAMBoxYouth

Filipinas, 1992. Para disparar sus ventas, Pepsi lanza una campaña irresistible: cada tapa lleva un número entre el 001 y el 999, y cada día se sortean premios de hasta 40 mil dólares. Simple, emocionante… y a punto de explotar. Porque un error monumental hizo que el número ganador —el 349— se imprimiera no una, sino 800 mil veces. Lo que siguió fue caos, furia y uno de los fiascos publicitarios más recordados de la historia.

Food Fight is back, and this week we tackle another excellent food debate. Listen below as your host John Landecker takes Pepsi. Segment co-host  Rollye James takes Mexican Coke.

Am 16.11.1915 patentiert Coca-Cola eine eigene Flasche. Ihre Form sticht heraus und verhilft der Marke zum Durchbruch. Dabei basiert das Design auf einem Missverständnis. Von Laura Dresch.

The McGraw Show 11-14-25: Randy Sklar (& his mom) Measles, Coke, Pepsi, Doritos and Cheetos, & Deer Hunting Safety by

  When a PepsiCo-trained behavioral scientist crashes the studio, things get weird…and wildly useful. In this episode, Will Leach walks us through the emotional math behind why customers buy, why brands plateau, and why most marketers have their goals entirely backward.  We dig into why value ≠ "saving money," how DiGiorno tricked America by anchoring against delivery pizza, why buyers change personalities between Monday and Friday, and the surprising reason your brand matters way less than you think. Come for the spicy takes on Coke vs Pepsi, stay for the "Batman vs Utility Belt" analogy that will permanently change how you write ads. If you've ever wondered why your logical pitches flop, why people buy cowboy hats during burnout, or how to outmaneuver giants without outspending them — this episode is a masterclass in real human behavior, not the stuff your personas pretend.

Discover the story behind Scott Kelly, the man whose resume went viral during a Jonas Brothers concert, catch reactions from brands like Pepsi and Old Navy, and find out how a single moment turned an ordinary job search into a nationwide trending story. Plus, we dive into Matthew McConaughey’s bold move investing in AI celebrity voices and why the debate over tech and talent is heating up. Don’t miss Nina’s trending stories on The Jubal Show! Nina's What's Trending is your daily dose of the hottest headlines, viral moments, and must-know stories from The Jubal Show! From celebrity gossip and pop culture buzz to breaking news and weird internet trends, Nina’s got you covered with everything trending right now. She delivers it with wit, energy, and a touch of humor. Stay in the know and never miss a beat—because if it’s trending, Nina’s talking about it! This is just a tiny piece of The Jubal Show. You can find every podcast we have, including the full show every weekday right here…➡︎ https://thejubalshow.com/podcasts The Jubal Show is everywhere, and also these places: Website ➡︎ https://thejubalshow.com Instagram ➡︎ https://instagram.com/thejubalshow X/Twitter ➡︎ https://twitter.com/thejubalshow Tiktok ➡︎ https://www.tiktok.com/@the.jubal.show Facebook ➡︎ https://facebook.com/thejubalshow YouTube ➡︎ https://www.youtube.com/@JubalFresh Support the show: https://the-jubal-show.beehiiv.com/subscribeSee omnystudio.com/listener for privacy information.

Code, Speed, and Pocket lead us to nicknames, the Pepsi bottle cap contests, Elvis Island, tall people riding horses, Wet Seal, and more.New episodes every Tuesday.Editing by: Julia WD HarrisonTheme by: Arne Parrott Logo by: Casey BordenSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join us as we recap and chat about Once Upon a Time Episode 5x05 "Dreamcatcher"Did you know you can see the actual logo of the Pepsi can Henry opens on his date with Violet?Wiki page for the episode: https://onceuponatime.fandom.com/wiki/Dreamcatcher_(Episode)Links, articles, and videos mentioned in this episode:Elliot Knight's IMDBJoin our Book Club and get access to exclusive content on PatreonFollow us on InstagramFollow us on TiktokFollow us on Bluesky

Ein Papsi, Pepsi, Piepsi und Pupsi Abenteuer.

Esta semana, en nuestras Islas de Noche, dos robinsones, dos... Pepsi & The Clits y Edu Errea nos vuelven a visitar y nos presentan sus nuevos discos, "God & Chips" y "Who Am I". Suenan en directo: "Apologizing", "True Lovers", "Smile", "Who Am I", "How Sweet You Are", "Foxtrot", "1969" y "Right Person, Wrong Time". Escuchar audio

The CPG Guys are joined in this episode by Mike Del Pozzo, CEO of PepsiCo North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos.Find Mike on Linkedin at: https://www.linkedin.com/in/michael-del-pozzo/Find PepsiCo on Linkedin at: https://www.linkedin.com/company/pepsico/Find PepsiCo online at: https://www.pepsico.com/Here's what we asked Mike:PepsiCo recently announced *Pepsi Prebiotic Cola* — a major evolution of traditional cola. How do you see functional ingredients like prebiotics shaping the future of the carbonated soft drink category?2. Gatorade is introducing *Gatorade Lower Sugar*. What role does reduced sugar innovation play in meeting evolving consumer expectations without compromising performance?3. Starbucks Coffee & Protein is launching nationally through the PepsiCo partnership. How important are joint ventures like this in accelerating PepsiCo's innovation agenda?4. Pepsi is moving into premium *12oz glass bottles*. What does this say about the importance of packaging as an innovation driver, especially with younger consumers and how will this help in foodservice?5. Lay's is undergoing its biggest brand refresh in 100 years. How do visual identity and packaging innovation play into consumer trust and loyalty?6. By the end of 2025, Lay's and Tostitos will have no artificial colors or flavors. How big of a lift is this operationally, and how does PepsiCo define “clean label” innovation?7. How is PepsiCo using *pdpviz®* (data and insights) to connect innovation with retailer success and shopper behavior?8. With e-commerce and omnichannel shopping accelerating, how does PepsiCo think about innovating “where” products show up, not just *what* they are?9. Innovation often comes with risk. How do you personally create a culture within PepsiCo North America where teams feel empowered to test, fail, and scale new ideas?10. If you fast-forward to 2030, what will PepsiCo North America's innovation legacy look like under your leadership?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

This week on the Modern Retail Podcast, co-hosts Gabriela Barkho and Julia Waldow kicked things off by discussing Amazon's plan for a new Whole Foods store concept. The new layout, currently being tested in select locations, will allow shoppers to purchase more mainstream brands like Pepsi and Chips Ahoy while they do their Whole Foods shopping. The team also broke down the growing popularity of Advent calendars and why every brand from Dior to Kraft Mac & Cheese is releasing them. And in this week's featured segment, Modern Retail's Melissa Daniels sat down with Reba Hatcher, the chief revenue officer at subscription brand Butcher Box, where the two spoke about the company's growing loyalty program. Their discussion covers: The company's decision to segment its subscriber base to personalize offerings to different customers.  Building a two-tiered loyalty program that rewards customers for the amount of dollars they spend and how often they order.  How features like add-on products are helping grow cart sizes

Democrats are celebrating a collection of election wins across the country this week. Messaging around affordability and the cost of living scored big wins for the party in the Virginia and New Jersey governor's races, as well as mayoral races in several major cities. Will a successful off year help the party smooth over its internal disagreements heading into next year's midterms?California passed Proposition 50, a proverbial counter punch to redistricting efforts in Texas and other red states. The state's governor, Gavin Newsom, says the legislation is a temporary fix to the campaign by President Donald Trump to create more congressional seats for conservatives. Democrats promise to be the “adults in the room,” but can they deliver?Can voters really exert their power if the two major parties control the candidates they have to choose from? KCRW discusses one potential solution to the political Coke vs. Pepsi problem.

Vi kan ej sluta rasa över skitföretaget och ger män en känga – igen. Vi fasar över att svenska män ligger med på den sjukaste/äckligaste listan i världen. Och hur skulle det se ut om BankID och porr var kombo? Och hur kommer det sig att Malin inte har en aning om att käpphästarna är på väg att ta över Östermalm. Pepsi fortsätter sitt mördartåg och Jessica överdelar i vanlig ordning. Hosted on Acast. See acast.com/privacy for more information.

Amazon is shaking up Whole Foods with a controversial transformation that has retail experts divided. From robot-powered "ShopBots" in the back room fetching Tide Pods and Pepsi, to a massive 3,800 square foot Amazon Grocery kiosk replacing the coffee shop in Chicago's flagship location, Amazon is testing whether Whole Foods shoppers want mainstream brands alongside their organic kale. Chris and Anne debate whether this move will destroy Whole Foods' brand identity or unlock new value for Amazon's delivery business. Is this the future of grocery, or a mistake that will alienate Whole Foods' core customers? Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. For the full episode head here: https://youtu.be/7d-eJ-WAhfw #amazon #wholefoods #groceryrobots #retailtech #amazongrocery #grocerydelivery #retailinnovation #shopbots #organicgrocery #mainstreambrands

In this week's Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, Chris and Anne discussed: Amazon's push to add mainstream brands like Pepsi and Doritos to Whole Foods through ShopBots and Amazon Grocery kiosks (Source: Wall Street Journal) Starbucks crossing the $1 billion milestone in annual delivery sales with 30% quarterly growth (Source: CNBC) Mondelez investing $40 million in a generative AI tool to slash marketing costs by 30-50% (Source: Reuters) Kroger expanding its Uber Eats partnership to integrate restaurant delivery directly into the Kroger app across 2,600+ stores (Source: Chain Store Age) Grubhub partnering with Instacart to offer grocery delivery through its platform nationwide (Source: Supermarket News) And this month, Chris and Anne handed out the OmniStar Award in partnership with Quorso to Justin Weinstein, EVP and Chief Merchandising and Marketing Officer at Giant Eagle, for leading the 95-year-old retailer's bold $100 million "Because It Matters" brand positioning. There's all that, plus a debate on whether AI-generated ads are the future, why ordering dinner through your grocery app makes perfect sense, and whether hand massages would get Chris into John Lewis for holiday shopping. Music by hooksounds.com #RetailNews #WholeFoods #StarbucksDelivery #RetailTech #GenerativeAI #KrogerUberEats #RetailPodcast #OmniTalk #Mondelez #GrubhubInstacart #RetailInnovation #CoffeeDelivery

Ball State Men's Basketball Head Coach Michael Lewis joined Voice of the Cardinals Mick Tidrow and analyst David Eha on the WMUN 92.5 FM /1340 AM postgame show, presented by Pepsi, after the win vs. Louisiana.

Whole Foods Pepsi, Rick Schuler's John Denver tribute, and Katy Perry does weird things!- h1 full 2200 Mon, 03 Nov 2025 20:59:57 +0000 SvdUtt1xroXFWraAuPMRpVzXyQixXoKg comedy,religion & spirituality,society & culture,news,government The Dave Glover Show comedy,religion & spirituality,society & culture,news,government Whole Foods Pepsi, Rick Schuler's John Denver tribute, and Katy Perry does weird things!- h1 The Dave Glover Show has been driving St. Louis home for over 20 years. Unafraid to discuss virtually any topic, you'll hear Dave and crew's unique perspective on current events, news and politics, and anything and everything in between. © 2025 Audacy, Inc. Comedy Religion & Spirituality Society & Culture News Government False

What's your first thought when you hear these names: A-Rod, Biden, Pepsi, Oprah, Pfizer. Names are more than just a way of finding someone or something on the internet. Names symbolize something about a person or a company -their reputation, their character, their ethos. You see there's a certain power in names that touches No wonder God takes seriously the misuse of his name. 

Meet Steve Welch, CEO and co-founder of Restore Hyper Wellness, one of the fastest-growing health franchises in America with more than 225 studios. In his book, Restore: The Life-Changing Power of Right-Away Wellness, he and co-author Jim Donnelly explore the cutting-edge treatments that are helping people of all ages reverse common health issues and live longer, healthier, pain-free lives. The First Lady of Nutrition and Steve waste no time diving into the habits and biohacking practices that are redefining modern wellness. From cryotherapy and red light therapy to infrared saunas, NAD+ drips, and oxygen-based recovery, Steve explains how Restore Hyper Wellness merges science and accessibility to help people take control of their health—extending not just lifespan, but healthspan. He also shares simple, real-world strategies anyone can use to sleep better, restore energy, and combat the effects of chronic stress and “inflamm-aging.” Once fueled by fast food and Pepsi, Steve's own transformation is proof that it's never too late to turn things around. Tune in and discover how cryotherapy, NAD+, red light, and muscle-building might be the most restorative tools for aging with grace, guts, and grit.  For more information check out: https://www.restore.com/. The post Cryotherapy, Red Light & Inflamm-Aging: Longevity Habits That Really Work first appeared on Ann Louise Gittleman, PhD, CNS.

In this throwback episode, we have Grant Polachek,  head of branding at Squadhelp.com—a top‑rated naming platform serving over 20,000 clients ranging from early‑stage giants like Nestlé and Pepsi. Grant emphasized that effective branding sits at the intersection of copywriting, creativity, and business strategy, helping companies translate their vision into a compelling brand narrative. He outlines a simple yet powerful naming framework: start by clarifying who you are and what you aim to create (the business plan), identify your audience, decide the desired perception and tone, and then develop secondary branding elements that capture the core idea. Grant shares that their smart dashboard surfaces the four most critical naming factors, curates ideas, and delivers real‑time alerts, enabling rapid, data‑driven iterations that large companies now prefer over traditional agencies. Website: www.squadhelp.com Previous Episode: iam386-head-of-branding-helps-corporations-with-product-naming Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.    I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Alan Stein Jr is an internationally renowned corporate keynote speaker and performance coach who spent ore than fifteen years working with some of the highest performing athletes on the planet including NBA superstars Kevin Durant, Stephen Curry, and Kobe Bryant. He delivers a powerful, high-energy message from the stage, and his client list includes many of the most recognized brands in the world such as Pepsi, Charles Schwab, American Express, Spotify, and Starbucks.Download my FREE Coaching Beyond the Scoreboard E-book www.djhillier.com/coach Download my FREE 60 minute Mindset Masterclass at www.djhillier.com/masterclassDownload my FREE top 40 book list written by Mindset Advantage guests: www.djhillier.com/40booksSubscribe to our NEW YouTube channel: https://www.youtube.com/@MindsetAdvantagePurchase a copy of my book: https://a.co/d/bGok9UdFollow me on Instagram: @deejayhillierConnect with me on my website: www.djhillier.com

D&P HIGHLIGHT: Self-checkout and diet Pepsi. full 547 Mon, 27 Oct 2025 18:58:00 +0000 vCt3viSlQ0PcQJsVD1OEq4l5f4EGTIpr news The Dana & Parks Podcast news D&P HIGHLIGHT: Self-checkout and diet Pepsi. You wanted it... Now here it is! Listen to each hour of the Dana & Parks Show whenever and wherever you want! © 2025 Audacy, Inc. News False https://player.amperwavepodcasting.com?feed-link

Support our Halloween “Overcoming the Darkness” campaign to help people with depression: https://weirddarkness.com/HOPEWhen my father handed me a shovel and told me to dig, I knew he wasn't planning to fix my malfunction this time—he was planning to shut me down permanently.IN THIS EPISODE: Four stories of FICTION!CHAPTERS & TIME STAMPS (All Times Approximate)…00:00.00.000 = Show Open00:01:03.952 = I Was Raised To Believe I Was An Android00:13:24.853 = ***My Students Are Disappearing00:25:07.429 = Lucky Me00:33:05.144 = ***I Hope I Never Dream Again00:47:11.233 = Show Close*** = Begins immediately after inserted ad breakSOURCES and RESOURCES – and/or --- PRINT VERSION to READ or SHARE:“I Was Raised To Believe I Was An Android” by Depth Fiction: https://www.creepypasta.com/i-was-raised-to-believe-i-was-an-android/“My Students Are Disappearing” by NormalMax: https://www.creepypasta.com/my-students-are-disappearing/“Lucky Me” by Weirdo family member Alexis Fackeldey – submitted directly to WeirdDarkness.com“I Hope I Never Dream Again” by Devin Hoover: https://www.creepypasta.com/i-hope-i-never-dream-again/=====(Over time links may become invalid, disappear, or have different content. I always make sure to give authors credit for the material I use whenever possible. If I somehow overlooked doing so for a story, or if a credit is incorrect, please let me know and I will rectify it in these show notes immediately. Some links included above may benefit me financially through qualifying purchases.)= = = = ="I have come into the world as a light, so that no one who believes in me should stay in darkness." — John 12:46= = = = =WeirdDarkness® is a registered trademark. Copyright ©2025, Weird Darkness.=====Originally aired: March, 2022EPISODE PAGE (includes sources): https://weirddarkness.com/raisedarobotABOUT WEIRD DARKNESS: Weird Darkness is a true crime and paranormal podcast narrated by professional award-winning voice actor, Darren Marlar. Seven days per week, Weird Darkness focuses on all thing strange and macabre such as haunted locations, unsolved mysteries, true ghost stories, supernatural manifestations, urban legends, unsolved or cold case murders, conspiracy theories, and more. On Thursdays, this scary stories podcast features horror fiction along with the occasional creepypasta. Weird Darkness has been named one of the “Best 20 Storytellers in Podcasting” by Podcast Business Journal. Listeners have described the show as a cross between “Coast to Coast” with Art Bell, “The Twilight Zone” with Rod Serling, “Unsolved Mysteries” with Robert Stack, and “In Search Of” with Leonard Nimoy.DISCLAIMER: Ads heard during the podcast that are not in my voice are placed by third party agencies outside of my control and should not imply an endorsement by Weird Darkness or myself. *** Stories and content in Weird Darkness can be disturbing for some listeners and intended for mature audiences only. Parental discretion is strongly advised.