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Discover the story behind Scott Kelly, the man whose resume went viral during a Jonas Brothers concert, catch reactions from brands like Pepsi and Old Navy, and find out how a single moment turned an ordinary job search into a nationwide trending story. Plus, we dive into Matthew McConaughey’s bold move investing in AI celebrity voices and why the debate over tech and talent is heating up. Don’t miss Nina’s trending stories on The Jubal Show! Nina's What's Trending is your daily dose of the hottest headlines, viral moments, and must-know stories from The Jubal Show! From celebrity gossip and pop culture buzz to breaking news and weird internet trends, Nina’s got you covered with everything trending right now. She delivers it with wit, energy, and a touch of humor. Stay in the know and never miss a beat—because if it’s trending, Nina’s talking about it! This is just a tiny piece of The Jubal Show. You can find every podcast we have, including the full show every weekday right here…➡︎ https://thejubalshow.com/podcasts The Jubal Show is everywhere, and also these places: Website ➡︎ https://thejubalshow.com Instagram ➡︎ https://instagram.com/thejubalshow X/Twitter ➡︎ https://twitter.com/thejubalshow Tiktok ➡︎ https://www.tiktok.com/@the.jubal.show Facebook ➡︎ https://facebook.com/thejubalshow YouTube ➡︎ https://www.youtube.com/@JubalFresh Support the show: https://the-jubal-show.beehiiv.com/subscribeSee omnystudio.com/listener for privacy information.
Code, Speed, and Pocket lead us to nicknames, the Pepsi bottle cap contests, Elvis Island, tall people riding horses, Wet Seal, and more.New episodes every Tuesday.Editing by: Julia WD HarrisonTheme by: Arne Parrott Logo by: Casey BordenSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Join us as we recap and chat about Once Upon a Time Episode 5x05 "Dreamcatcher"Did you know you can see the actual logo of the Pepsi can Henry opens on his date with Violet?Wiki page for the episode: https://onceuponatime.fandom.com/wiki/Dreamcatcher_(Episode)Links, articles, and videos mentioned in this episode:Elliot Knight's IMDBJoin our Book Club and get access to exclusive content on PatreonFollow us on InstagramFollow us on TiktokFollow us on Bluesky
Esta semana, en nuestras Islas de Noche, dos robinsones, dos... Pepsi & The Clits y Edu Errea nos vuelven a visitar y nos presentan sus nuevos discos, "God & Chips" y "Who Am I". Suenan en directo: "Apologizing", "True Lovers", "Smile", "Who Am I", "How Sweet You Are", "Foxtrot", "1969" y "Right Person, Wrong Time". Escuchar audio
The CPG Guys are joined in this episode by Mike Del Pozzo, CEO of PepsiCo North America Commercial & Customer at PepsiCo, food & beverage manufacturer of iconic brands like Pepsi, Frito Lay, Mtn Dew, Gatorade, Quaker Oats & Doritos.Find Mike on Linkedin at: https://www.linkedin.com/in/michael-del-pozzo/Find PepsiCo on Linkedin at: https://www.linkedin.com/company/pepsico/Find PepsiCo online at: https://www.pepsico.com/Here's what we asked Mike:PepsiCo recently announced *Pepsi Prebiotic Cola* — a major evolution of traditional cola. How do you see functional ingredients like prebiotics shaping the future of the carbonated soft drink category?2. Gatorade is introducing *Gatorade Lower Sugar*. What role does reduced sugar innovation play in meeting evolving consumer expectations without compromising performance?3. Starbucks Coffee & Protein is launching nationally through the PepsiCo partnership. How important are joint ventures like this in accelerating PepsiCo's innovation agenda?4. Pepsi is moving into premium *12oz glass bottles*. What does this say about the importance of packaging as an innovation driver, especially with younger consumers and how will this help in foodservice?5. Lay's is undergoing its biggest brand refresh in 100 years. How do visual identity and packaging innovation play into consumer trust and loyalty?6. By the end of 2025, Lay's and Tostitos will have no artificial colors or flavors. How big of a lift is this operationally, and how does PepsiCo define “clean label” innovation?7. How is PepsiCo using *pdpviz®* (data and insights) to connect innovation with retailer success and shopper behavior?8. With e-commerce and omnichannel shopping accelerating, how does PepsiCo think about innovating “where” products show up, not just *what* they are?9. Innovation often comes with risk. How do you personally create a culture within PepsiCo North America where teams feel empowered to test, fail, and scale new ideas?10. If you fast-forward to 2030, what will PepsiCo North America's innovation legacy look like under your leadership?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
This week on the Modern Retail Podcast, co-hosts Gabriela Barkho and Julia Waldow kicked things off by discussing Amazon's plan for a new Whole Foods store concept. The new layout, currently being tested in select locations, will allow shoppers to purchase more mainstream brands like Pepsi and Chips Ahoy while they do their Whole Foods shopping. The team also broke down the growing popularity of Advent calendars and why every brand from Dior to Kraft Mac & Cheese is releasing them. And in this week's featured segment, Modern Retail's Melissa Daniels sat down with Reba Hatcher, the chief revenue officer at subscription brand Butcher Box, where the two spoke about the company's growing loyalty program. Their discussion covers: The company's decision to segment its subscriber base to personalize offerings to different customers. Building a two-tiered loyalty program that rewards customers for the amount of dollars they spend and how often they order. How features like add-on products are helping grow cart sizes
Democrats are celebrating a collection of election wins across the country this week. Messaging around affordability and the cost of living scored big wins for the party in the Virginia and New Jersey governor's races, as well as mayoral races in several major cities. Will a successful off year help the party smooth over its internal disagreements heading into next year's midterms?California passed Proposition 50, a proverbial counter punch to redistricting efforts in Texas and other red states. The state's governor, Gavin Newsom, says the legislation is a temporary fix to the campaign by President Donald Trump to create more congressional seats for conservatives. Democrats promise to be the “adults in the room,” but can they deliver?Can voters really exert their power if the two major parties control the candidates they have to choose from? KCRW discusses one potential solution to the political Coke vs. Pepsi problem.
Vi kan ej sluta rasa över skitföretaget och ger män en känga – igen. Vi fasar över att svenska män ligger med på den sjukaste/äckligaste listan i världen. Och hur skulle det se ut om BankID och porr var kombo? Och hur kommer det sig att Malin inte har en aning om att käpphästarna är på väg att ta över Östermalm. Pepsi fortsätter sitt mördartåg och Jessica överdelar i vanlig ordning. Hosted on Acast. See acast.com/privacy for more information.
Amazon is shaking up Whole Foods with a controversial transformation that has retail experts divided. From robot-powered "ShopBots" in the back room fetching Tide Pods and Pepsi, to a massive 3,800 square foot Amazon Grocery kiosk replacing the coffee shop in Chicago's flagship location, Amazon is testing whether Whole Foods shoppers want mainstream brands alongside their organic kale. Chris and Anne debate whether this move will destroy Whole Foods' brand identity or unlock new value for Amazon's delivery business. Is this the future of grocery, or a mistake that will alienate Whole Foods' core customers? Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. For the full episode head here: https://youtu.be/7d-eJ-WAhfw #amazon #wholefoods #groceryrobots #retailtech #amazongrocery #grocerydelivery #retailinnovation #shopbots #organicgrocery #mainstreambrands
I veckans avsnitt snackar vi om Back to the Future Part 2 och Part 3 (mer känd som 回到未來 2 och 3 eller, för er som absolut vill ha en svensk titel; Tillbaka till Framtiden del 2 och del 3)! I del 2 följer vi Marty och Doc Brown in i framtiden, år 2015 närmare bestämt. Med sin familjs framtid på spel måste våra hjältar stoppa Martys barn från att begå misstag som kommer att ha långtgående konsekvenser. Vi får se en glänsande framtidsvision fylld av svävande bilar, exotiska Pepsi-varianter och "hoverboards". I del 3 åker vi istället tillbaka till 1885 och den vilda västern. Doc Brown har hamnat på kant med skurken "Mad Dog" Tannen och med bara en vecka kvar att leva måste han och Marty jobba snabbt för att fixa en trasig tidsmaskin. Tyvärr kommer både kärlek, alkohol och ånglok emellan. Mycket nöje! Superlänk till alla plattformar: https://linktr.ee/Filmsmakarna
In this week's Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, Chris and Anne discussed: Amazon's push to add mainstream brands like Pepsi and Doritos to Whole Foods through ShopBots and Amazon Grocery kiosks (Source: Wall Street Journal) Starbucks crossing the $1 billion milestone in annual delivery sales with 30% quarterly growth (Source: CNBC) Mondelez investing $40 million in a generative AI tool to slash marketing costs by 30-50% (Source: Reuters) Kroger expanding its Uber Eats partnership to integrate restaurant delivery directly into the Kroger app across 2,600+ stores (Source: Chain Store Age) Grubhub partnering with Instacart to offer grocery delivery through its platform nationwide (Source: Supermarket News) And this month, Chris and Anne handed out the OmniStar Award in partnership with Quorso to Justin Weinstein, EVP and Chief Merchandising and Marketing Officer at Giant Eagle, for leading the 95-year-old retailer's bold $100 million "Because It Matters" brand positioning. There's all that, plus a debate on whether AI-generated ads are the future, why ordering dinner through your grocery app makes perfect sense, and whether hand massages would get Chris into John Lewis for holiday shopping. Music by hooksounds.com #RetailNews #WholeFoods #StarbucksDelivery #RetailTech #GenerativeAI #KrogerUberEats #RetailPodcast #OmniTalk #Mondelez #GrubhubInstacart #RetailInnovation #CoffeeDelivery
Ball State Men's Basketball Head Coach Michael Lewis joined Voice of the Cardinals Mick Tidrow and analyst David Eha on the WMUN 92.5 FM /1340 AM postgame show, presented by Pepsi, after the win vs. Louisiana.
1992 vill Pepsi vinna marknadsandelar över sin konkurrent Coca-Cola på Filippinerna. Därför lanserar de kampanjen "Pepsi Number Fever", där man kan vinna stora summor pengar genom att hitta ett vinstnummer som trycks under kapsylen. För de flesta av invånarna skulle största vinsten förändra deras liv, så när något går fel och jackpottnumret 349 tryckts på över 600 000 kapsyler, bäddar det för en enorm katastrof.Detta är berättelsen om Pepsi-upploppen på Filippinerna - kampanjen som ledde till flera dödsfall och att ett globalt företag tappade all trovärdighet i ett helt land.Inläsare: Tind SonebyResearch och manus: Johan AhléniusRedaktör: Alex HaegerProducent: Evelina FernerudKällor:https://www.mentalfloss.com/article/558202/pepsi-number-fever-promotion-failure-philippineshttps://en.wikipedia.org/wiki/Pepsi_Number_Feverhttps://www.latimes.com/archives/la-xpm-1993-07-26-mn-17084-story.htmlhttps://en.as.com/latest_news/the-pepsi-promotion-that-caused-mass-riots-and-five-deaths-nhttps://www.cbc.ca/radio/undertheinfluence/the-bottle-cap-snafu-that-nearly-cost-pepsi-32-billion-1.6305749https://www.dailymail.co.uk/news/article-13159193/pepsi-competition-philippines-bottle-cap-deaths-1992.htmlhttps://www.esquiremag.ph/long-reads/features/pepsi-349-number-fever-a00289-20220117-lfrmhttps://jgtwo.com/2022/09/29/the-deadly-pepsi-revolt-of-1992/https://www.youtube.com/watch?v=SChZyhpQJ_Uhttps://www.bloomberg.com/news/features/2020-08-04/the-inside-story-of-pepsi-s-philippines-bottle-contest-fiascohttps://vocal.media/history/the-pepsi-349-scandal-how-a-marketing-error-sparked-riots-and-deaths-in-the-philippines
Whole Foods Pepsi, Rick Schuler's John Denver tribute, and Katy Perry does weird things!- h1 full 2200 Mon, 03 Nov 2025 20:59:57 +0000 SvdUtt1xroXFWraAuPMRpVzXyQixXoKg comedy,religion & spirituality,society & culture,news,government The Dave Glover Show comedy,religion & spirituality,society & culture,news,government Whole Foods Pepsi, Rick Schuler's John Denver tribute, and Katy Perry does weird things!- h1 The Dave Glover Show has been driving St. Louis home for over 20 years. Unafraid to discuss virtually any topic, you'll hear Dave and crew's unique perspective on current events, news and politics, and anything and everything in between. © 2025 Audacy, Inc. Comedy Religion & Spirituality Society & Culture News Government False
What's your first thought when you hear these names: A-Rod, Biden, Pepsi, Oprah, Pfizer. Names are more than just a way of finding someone or something on the internet. Names symbolize something about a person or a company -their reputation, their character, their ethos. You see there's a certain power in names that touches No wonder God takes seriously the misuse of his name.
The First Lady of Nutrition Podcast with Ann Louise Gittleman, Ph.D., C.N.S.
Meet Steve Welch, CEO and co-founder of Restore Hyper Wellness, one of the fastest-growing health franchises in America with more than 225 studios. In his book, Restore: The Life-Changing Power of Right-Away Wellness, he and co-author Jim Donnelly explore the cutting-edge treatments that are helping people of all ages reverse common health issues and live longer, healthier, pain-free lives. The First Lady of Nutrition and Steve waste no time diving into the habits and biohacking practices that are redefining modern wellness. From cryotherapy and red light therapy to infrared saunas, NAD+ drips, and oxygen-based recovery, Steve explains how Restore Hyper Wellness merges science and accessibility to help people take control of their health—extending not just lifespan, but healthspan. He also shares simple, real-world strategies anyone can use to sleep better, restore energy, and combat the effects of chronic stress and “inflamm-aging.” Once fueled by fast food and Pepsi, Steve's own transformation is proof that it's never too late to turn things around. Tune in and discover how cryotherapy, NAD+, red light, and muscle-building might be the most restorative tools for aging with grace, guts, and grit. For more information check out: https://www.restore.com/. The post Cryotherapy, Red Light & Inflamm-Aging: Longevity Habits That Really Work first appeared on Ann Louise Gittleman, PhD, CNS.
CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue 16 Media & CBNation.co
In this throwback episode, we have Grant Polachek, head of branding at Squadhelp.com—a top‑rated naming platform serving over 20,000 clients ranging from early‑stage giants like Nestlé and Pepsi. Grant emphasized that effective branding sits at the intersection of copywriting, creativity, and business strategy, helping companies translate their vision into a compelling brand narrative. He outlines a simple yet powerful naming framework: start by clarifying who you are and what you aim to create (the business plan), identify your audience, decide the desired perception and tone, and then develop secondary branding elements that capture the core idea. Grant shares that their smart dashboard surfaces the four most critical naming factors, curates ideas, and delivers real‑time alerts, enabling rapid, data‑driven iterations that large companies now prefer over traditional agencies. Website: www.squadhelp.com Previous Episode: iam386-head-of-branding-helps-corporations-with-product-naming Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE. I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
Steve Gold is the Founder and Chief Executive Officer of 160 Driving Academy and the Truckers Network Association. He was formerly a Partner at Deloitte Consulting where he led Deloitte's Enterprise Science Analytics practice. Prior to Deloitte Steve was a Partner at Stone Tower Equity (a multi-billion dollar investment fund). As the former Chief Supply Chain Officer of PepsiCo, Steve was responsible for Pepsico's global supply chain strategy and operations across the manufacturing, transportation and warehousing functions, including Frito-Lay, Quaker Oats, Tropicana, Gatorade and Pepsi non-carbonated beverages. During his tenure at PepsiCo, among other responsibilities, Steve was responsible for Pepsico's transportation operations and over-the-road fleet. Prior to joining PepsiCo, Steve was the Managing Director and Partner-in-charge of KPMG/BearingPoint's Supply Chain Consulting Practice. His practice focused on global supply chain transformations across manufacturers, distributors and transportation companies. Steve was formerly on the Board of Directors and Nominating Committee of United Agricultural Products (UAPH) and the Board of Directors of AHN International and Open Mile. Steve received his Bachelor of Science degree in business administration (logistics and transportation) at The Ohio State University. He served as a curriculum advisor to the Kenan-Flagler Business School at The University of North Carolina. He is a past member of the Adler Planetarium Board of Directors, the Grocery Manufacturers and is the past Chairman of the Mount Sinai Medical Institute Council. Learn more about your ad choices. Visit megaphone.fm/adchoices
Alan Stein Jr is an internationally renowned corporate keynote speaker and performance coach who spent ore than fifteen years working with some of the highest performing athletes on the planet including NBA superstars Kevin Durant, Stephen Curry, and Kobe Bryant. He delivers a powerful, high-energy message from the stage, and his client list includes many of the most recognized brands in the world such as Pepsi, Charles Schwab, American Express, Spotify, and Starbucks.Download my FREE Coaching Beyond the Scoreboard E-book www.djhillier.com/coach Download my FREE 60 minute Mindset Masterclass at www.djhillier.com/masterclassDownload my FREE top 40 book list written by Mindset Advantage guests: www.djhillier.com/40booksSubscribe to our NEW YouTube channel: https://www.youtube.com/@MindsetAdvantagePurchase a copy of my book: https://a.co/d/bGok9UdFollow me on Instagram: @deejayhillierConnect with me on my website: www.djhillier.com
The boys return and David has two medium spicy footwear takes, Albert has a new thermal out, and Reed has a new love of denim trousers.Get tickets for LBJ the play here: https://www.elysiantheater.com/shows/lbjAlbert's thermal here: https://www.knickerbocker.nyc/products/flat-knit-cotton-thermalAnd David's Heddels Dyneema shoe to come!
D&P HIGHLIGHT: Self-checkout and diet Pepsi. full 547 Mon, 27 Oct 2025 18:58:00 +0000 vCt3viSlQ0PcQJsVD1OEq4l5f4EGTIpr news The Dana & Parks Podcast news D&P HIGHLIGHT: Self-checkout and diet Pepsi. You wanted it... Now here it is! Listen to each hour of the Dana & Parks Show whenever and wherever you want! © 2025 Audacy, Inc. News False https://player.amperwavepodcasting.com?feed-link
The butterfly effect is crazy because what if soda companies never successfully used the “flavor enhancer” argument with the FDA almost a half-century ago...the almost $26 billion U.S. energy drinks market likely wouldn't exist today! Though, before we get into that FDA decision from 1980, you must first understand that the original recipes of both Coca-Cola and Pepsi included kola nuts, which contained caffeine but also provided a distinctive bitter flavor. Eventually, largely due to concerns about cost and product consistency…the “cola” flavor we recognize today is not the taste of the kola nut itself. Instead, it's a complex blend of multiple ingredients (including a standardized, isolated form of caffeine). So, with that industry shift in product and supply chain strategy, it no longer mattered if you were a cola beverage or a citrus-flavored soda like Mountain Dew…caffeine became a food additive. And that means…when the Tip Corporation acquired Mountain Dew from its founders in 1960, its decision to revamp the recipe (adding more caffeine than the typical cola) wasn't just paramount to the beverage's success but also to our butterfly effect. But throughout the 1970s, health concerns surrounding caffeine intensified…and by 1980, consumer advocacy groups started petitioning the FDA to remove caffeine from its "generally recognized as safe" (GRAS) food additives list. But in response to the FDA questioning the GRAS status of caffeine, packaged beverage manufacurers argued that they used the ingredient as a "flavor enhancer," not for its stimulant effects. Though, in the fall of 1980, the FDA proposed that caffeine be removed from the "Generally Recognized as Safe" (GRAS) list but stopped short of banning it, citing the need for further safety tests. Instead, the FDA made caffeine an interim food additive…and in the meantime, placed a limit on the amount that could be added to carbonated soft drinks. This decision was widely criticized by consumer advocacy groups, who proclaimed the FDA caved to the powerful beverage industry. But maybe even more infuriating, the FDA proposal to remove caffeine from the GRAS list (essentially reclassifying caffeine as a drug), which would have obviously put significant restrictions on its use in foods and beverages, was never finalized. But the ensuing regulatory uncertainty created a new pathway for beverages with high caffeine levels to enter the market under a different category. Under the 1994 Dietary Supplement Health and Education Act (DSHEA), ingredients like caffeine were presumed safe for use in dietary supplements unless the FDA could prove otherwise. This created basically a dual regulatory system where the same ingredient (caffeine) was treated differently depending on the product classification…allowing dietary supplement companies to develop and market “drinks” with much higher caffeine levels. And it resulted in the development of an entirely new beverage category, with modern energy drinks like Red Bull entering the U.S. market about three decades ago. This butterfly effect was crazy, right? If soda companies never successfully used the “flavor enhancer” argument with the FDA in 1980, today's U.S. energy drinks market wouldn't be $26 billion dollars in retail sales. Moreover, energy drinks would not have become status symbols…or basically aspirational mixtures, representing lifestyle taste and identity by association, making it arguably the most important beverage category.
- We are bringing back Pepsi or RC Cola for College Football and NFL- Picks
The Executive Sessions: Ryan Westerman, President at AndDone Executive Sessions are all about humanizing the C-suite, and this one does just that. Jason sits down with Ryan Westerman, President at AndDone, to talk about his path from physics major to payments innovator, the lessons that shaped his leadership, and how AndDone is changing the way agents get paid. What starts as a career story unfolds into an honest look at communication, responsibility, and the human side of leading a growing company. Key Topics: Ryan's journey from physics and public administration to leading a fintech company in insurance How a Pepsi bottling job sparked his entry into payment facilitation and technology innovation The birth of AndDone and its mission to simplify premium collection for agents Why Ryan believes technology and business models must evolve together Lessons from early mentors on communication, clarity, and explaining ideas that inspire buy-in The human side of executive leadership and carrying the weight of others' livelihoods What's next for payments, AI, and data in the insurance ecosystem Reach out to: Ryan Westerman Jason Cass Visit Website: AndDone IPFS Agency Intelligence Produced by PodSquad.fm
Sometimes The Internet Makes The Right People FamousBOTB Invitational Continues Next Episode Second Hour On PatreonPatreon.com/spaceblood
This episode uncaps the surprising history of the tansan—the humble metal crown that sealed our childhood sodas and our uncles' beers. We trace its journey from an unlikely Japanese brand name to the prized currency of sidewalk games like Tatsing. Learn how this piece of industrial waste was transformed into the sound of Christmas karoling and, tragically, the explosive center of the 1992 Pepsi "Number Fever" scandal. Join us as we explore the rise and fall of this accidental Filipino icon.
In this episode, we cover a busy week of earnings: BlackRock’s big inflows and a push to bring more traditional investments onto the blockchain, Aritzia’s surprisingly strong U.S. growth, and ASML’s steady demand for its chip-making machines despite China limits. Plus, Brookfield buying the rest of Oaktree, Tilray still struggling in a value-driven cannabis market, and Pepsi learning that price hikes can’t beat falling volumes. We wrap with why even “moat” brands need to adapt post-pandemic. Tickers of stocks discussed: BLK, ATZ.TO, ASML, BN, BAM, TLRY, PEP Check out our portfolio by going to Jointci.com Our Website Our New Youtube Channel! Canadian Investor Podcast Network Twitter: @cdn_investing Simon’s twitter: @Fiat_Iceberg Braden’s twitter: @BradoCapital Dan’s Twitter: @stocktrades_ca Want to learn more about Real Estate Investing? Check out the Canadian Real Estate Investor Podcast! Apple Podcast - The Canadian Real Estate Investor Spotify - The Canadian Real Estate Investor Web player - The Canadian Real Estate Investor Beam Radiology - Pain management Asset Allocation ETFs | BMO Global Asset Management Sign up for Fiscal.ai for free to get easy access to global stock coverage and powerful AI investing tools. Register for EQ Bank, the seamless digital banking experience with better rates and no nonsense.See omnystudio.com/listener for privacy information.
When you think about PepsiCo…your brain either beelines to carbonated soft drinks and their flagship Pepsi brand or packaged foods and their significant market share across salty snack categories. But how about what I like to call the “three-headed categorical monster” of active nutrition? Or maybe it's time to expand my phrase slightly…especially after PepsiCo CEO stated last week within its third quarter earnings call that “fiber will be the next protein.” However, while PepsiCo leadership now talks wildly about “elevating its innovation agenda with core brands by capturing new occasions through added functional benefits,” categorical offerings outside hydration (so energy, protein, and fiber) were mostly strategic afterthoughts only a handful of years ago. Though, if your primary indicator for strategic change was looking for broad-based portfolio product innovation, you'd likely believe PepsiCo leadership was “all talk” in 2022 when expressing "optimism about the runway for growth within the active nutrition category." Outside of Gatorade deepening its “fuel solutions” for athletes and simultaneously broadening into more active lifestyles…PepsiCo could've just looked like another Big CPG player plagued with a mix of poor portfolio management, missed opportunities, and persistent share loss. In fact, you'd only understand where it was heading due to PepsiCo leadership leaving breadcrumb after breadcrumb throughout quarterly earnings statements and investment conference presentations regarding how the $200 billion market cap sized CPG conglomerate would transform its products to better reach shifting consumer preferences…as more moved closer towards this four-way intersection of taste, convenience, nutrition, and functionality. However, heading into 2025…when the business landscape seemed cloudier than ever, as massive “drivers of demand” like GLP-1 weight loss second-order effects became more pronounced and the MAHA movement gained political power, PepsiCo appeared to build further conviction surrounding its long-awaited strategic game plan. Suddenly, all those “nice if possible” innovation cycles focused on reimagining products quickly turned into a cascade of “must have” strategic actions. But my latest first principles thinking content will explore (through the lens of hydration, energy, protein, and fiber) why I believe PepsiCo contains one of the most fascinating “active nutrition” brand portfolios. And while PepsiCo is also making huge “nutrition” adjustments across its entire portfolio, I'll only sporadically mention the most relevant changes that are adjacent or congruent to adding “functionality” in products. I'll cover subject matter that ranges from Muscle Milk and Gatorade MAHA changes, the recent energy drinks deal that involved PepsiCo, CELSIUS, Alani Nu, and Rockstar Energy...along with how more grams of protein seem to be making its way into anything and everything that's quick, easy, and accessible (including Doritos, Quaker, Sun Chips, PopCorners, and Smartfood products). Also, I'll cover the two massive decisions (Poppi acquisition and Pepsi Prebiotic) that really showed how serious PepsiCo is about the “fiber will be the next protein” CEO statement. Lastly, PepsiCo is a world-class company with iconic brands, and its willingness to reinvent those brands (against the backdrop of shifting consumer habits and preferences) is venerable. If PepsiCo keeps this “disrupt ourselves” mindset going…I believe it's well-positioned to continue winning in this important “active nutrition” space.
Doug McHoney (PwC's International Tax Services Global Leader) is joined by Sarah Hickey, a PwC Australia International Tax Partner and the Australian tax desk leader in New York City. Doug and Sarah discuss Australia's corporate tax landscape (30% headline rate; new thin-cap at 30% of tax EBITDA with a retrospective integrity rule on related‑party debt), investment incentives, the two‑speed CFC regime and “use it or lose it” foreign tax credits, and dividend, interest, and royalty withholding. They cover the diverted profits tax (40% rate; 12‑month evidence window), Pillar Two timing, public CbCR and short‑form restructure disclosures due by end‑2025, and indirect taxes including non‑resident CGT and stamp duty. Finally, they unpack the High Court's Pepsi decision—no royalty derivation by the US, a 4–3 win on royalties and DPT—and why contract wording anchors royalty analyses.
Who's responsible for all the crap swirling around in the middle of the ocean? Brian Belefant deserves at least part of the blame. For decades he worked in advertising and marketing, doing his best to manipulate people like you into craving things you truly don't need––Pepsi, Nissan, Taco Bell, Visa, Toyota, Pizza Hut, US Bank, Frito-Lay, and others. He made enough money to buy a lot of stuff, but the fuller his closets got, the emptier he felt. This book is a form of penance. And it's not a one-off. So much of what Brian writes deals with themes of consumption, waste, and American cultural imperialism. ‘The Sultan of Garbage' shares 4 tips on how to reduce waste and be a more responsible consumer. Brian's short stories appear in American Writers Review, Magpie Messenger, The South Shore Review, JAKE, Story Unlikely, The Blue Mountain Review, and Half and One. He's written two novels and a how-to book, Spouse Hunting: Using the Rules of Real Estate to Find the Love of Your Life (spoiler alert: it works). His novel ‘Egregious” was a finalist for the Unleash Press 2024 WIP Prize and was shortlisted for The Letter Review Prize.
In this Halloween-themed episode, Sarah and Nate dive into the wildest (and weirdest) campaigns in advertising history (the ones that shouldn't have worked… but somehow did.) From the Tango Orange Man who literally slapped sales up 33%, to the Diamond Shreddies intern who made millions by tilting a cereal 45 degrees, to Pepsi's 1992 Number Fever fiasco that sparked riots in the Philippines, this episode is a masterclass in how psychology, timing, and cultural context can make or break a campaign. Expect laughter, disbelief, and plenty of “wait, that actually worked?” moments...plus two challenges for listeners at the end. Because sometimes, genius isn't about doing more — it's about seeing differently.
Get ready for an outrageous deep dive into the wildest Alex Jones moments with Ben and Dylan. From “turning the frogs gay” and mysterious “baby-flavored Pepsi” to fluoride conspiracies, government-released goblins, and more, nothing is off-limits. Brace yourself for shocking claims, hilarious commentary, and the absurdity you won't believe. Don't miss this chaotic breakdown of the weirdest Alex Jones rants! Round 1 - 1:30 Round 2: - 10:10 Sponsor: Flouride - 19:20 Round 3 - 21:00 Round 4 - 29:30 Duel - 40:45
In this episode, the Goods from the Woods Boys are THRILLED to welcome comedian and writer Carly Garber to the show! The gang kicks things off by trying a unique peach and oolong-flavored Pepsi from China. Then we talk about a contest Pepsi held in the Philippines during the early ‘90s, which resulted in riots and the deaths of five people. We also dive into the recent story of the "Q-Anon Shaman," infamous for his role in the January 6th insurrection, and his wild new $40 trillion lawsuit against Donald Trump and James Cameron. Rivers shares the very strange tale of the "Mad Gasser of Mattoon, Illinois," and this week's JAM OF THE WEEK is A Flock of Seagulls' 80s classic "I Ran (So Far Away)". Tune in now, folks, it's a good one! Follow Carly on all forms of social media @CarlyJGarber. Follow our show @TheGoodsPod on absolutely everything! Rivers is @RiversLangley Sam is @SlamHarter Carter is @Carter_Glascock Subscribe on Patreon for an UNCUT video version of the show as well as HOURS of bonus content! http://patreon.com/TheGoodsPod Pick up a Goods from the Woods t-shirt at: http://prowrestlingtees.com/TheGoodsPod
Support our Halloween “Overcoming the Darkness” campaign to help people with depression: https://weirddarkness.com/HOPEWhen my father handed me a shovel and told me to dig, I knew he wasn't planning to fix my malfunction this time—he was planning to shut me down permanently.IN THIS EPISODE: Four stories of FICTION!CHAPTERS & TIME STAMPS (All Times Approximate)…00:00.00.000 = Show Open00:01:03.952 = I Was Raised To Believe I Was An Android00:13:24.853 = ***My Students Are Disappearing00:25:07.429 = Lucky Me00:33:05.144 = ***I Hope I Never Dream Again00:47:11.233 = Show Close*** = Begins immediately after inserted ad breakSOURCES and RESOURCES – and/or --- PRINT VERSION to READ or SHARE:“I Was Raised To Believe I Was An Android” by Depth Fiction: https://www.creepypasta.com/i-was-raised-to-believe-i-was-an-android/“My Students Are Disappearing” by NormalMax: https://www.creepypasta.com/my-students-are-disappearing/“Lucky Me” by Weirdo family member Alexis Fackeldey – submitted directly to WeirdDarkness.com“I Hope I Never Dream Again” by Devin Hoover: https://www.creepypasta.com/i-hope-i-never-dream-again/=====(Over time links may become invalid, disappear, or have different content. I always make sure to give authors credit for the material I use whenever possible. If I somehow overlooked doing so for a story, or if a credit is incorrect, please let me know and I will rectify it in these show notes immediately. Some links included above may benefit me financially through qualifying purchases.)= = = = ="I have come into the world as a light, so that no one who believes in me should stay in darkness." — John 12:46= = = = =WeirdDarkness® is a registered trademark. Copyright ©2025, Weird Darkness.=====Originally aired: March, 2022EPISODE PAGE (includes sources): https://weirddarkness.com/raisedarobotABOUT WEIRD DARKNESS: Weird Darkness is a true crime and paranormal podcast narrated by professional award-winning voice actor, Darren Marlar. Seven days per week, Weird Darkness focuses on all thing strange and macabre such as haunted locations, unsolved mysteries, true ghost stories, supernatural manifestations, urban legends, unsolved or cold case murders, conspiracy theories, and more. On Thursdays, this scary stories podcast features horror fiction along with the occasional creepypasta. Weird Darkness has been named one of the “Best 20 Storytellers in Podcasting” by Podcast Business Journal. Listeners have described the show as a cross between “Coast to Coast” with Art Bell, “The Twilight Zone” with Rod Serling, “Unsolved Mysteries” with Robert Stack, and “In Search Of” with Leonard Nimoy.DISCLAIMER: Ads heard during the podcast that are not in my voice are placed by third party agencies outside of my control and should not imply an endorsement by Weird Darkness or myself. *** Stories and content in Weird Darkness can be disturbing for some listeners and intended for mature audiences only. Parental discretion is strongly advised.
If Caterpillars Can Fly, So Can I: Master the 7 Universal Laws to Achieve and Prosper by Alvin Day Here is the info for the webinar: Timing: Tuesday, October 21 at 1:00 pm Eastern Time Link: http://bit.ly/zoomalvin https://www.amazon.com/If-Caterpillars-Can-Fly-Universal/dp/0972730486 Alvinday.com Practice any ONE of the seven chapters and it will light up your life! After 30 years of training and coaching successful people across the world —from senior executives to entrepreneurs—Alvin Day presents the seven principles to help you achieve more, earn more and become more. Examples: Yvonne, a Fort Lauderdale businesswoman, doubled her income in 30 days; John, a Harvard dropout student, immediately re-matriculated and went back to school; Curtis, a West Palm Beach prisoner, changed his mind about killing a man; and John a San Antonio employee, moved from making $38,000 to $63,000 per year. However... WARNING: This book is visceral—it ignites fire in the belly. It will challenge you and make you dissatisfied with the status quo—the ordinary, regular and average. It creates a sharpened hunger for excellence that drives readers to get up and go toward their dreams and aspirations. What could “If Caterpillars Can Fly ~ So Can I” do for your insights, influence and income?About the author Born barefoot and penniless and raised in a rural country town of Jamaica, Alvin Day spent his first 20 years without parents at home, electricity, running water or social pedigree. Hungry for life, he dreamed, devoted himself to study and drove himself hard. With two university degrees from the University of Wisconsin, a 14-year career working for Fortune 500 companies including Procter & Gamble, he eventually founded his own management consulting company. Today, he resides in the USA and is Executive Director of Global Empowerment Institute, a premier leadership development company, specializing in executive coaching, employee engagement and sales training. His books include blockbuster, Persuasion Power and bestseller, If Caterpillars Can Fly ~ So Can I. They lay out the simple pathways anyone can take to discover the explosive high-achievement and dignity that characterize a great life! What makes him special is that he runs a small company serving massive multinational clients from Boston and Buenos Aires to Bogotá, Barcelona, Bangkok and Beijing. With over 25-plus years' experience, Alvin delivers unparalleled Best Practices leadership programs, serving Colgate, Campbell's, Valvoline, National Commercial Bank, The Central Bank of Jamaica, Pepsi, Nestlé and many others. Let him serve you with this book that ignites a fire-in-the-belly passion, making readers want to soar.
The Sultan of Garbage is a “captivating exploration of self-discovery and a reflection on the immense garbage we generate both externally and internally, and urges readers to contemplate their own paths amidst the chaos of modern life.” Brian Belefant started his career as an advertising copywriter, writing hundreds of commercials for major brands, from Nissan to Pepsi. His short stories appear in American Writers Review, Magpie Messenger, Story Unlikely, Libretto, and Half and One. He has written two novels and a how-to book, Spouse Hunting: Using the Rules of Real Estate to Find the Love of Your Life (spoiler alert: it works!). He is also an award-winning fine art photographer, a father, and the best friend of a goofball dog who loves everybody except Santa Claus. You can find Brian Belefant at https://belefant.com/ Instagram @oldcarsofportland Facebook: https://www.facebook.com/belefantTwitter/X: https://x.com/BrianBelefant
En el episodio de hoy de VG Daily, Eugenio Garibay y Juan Manuel de los Reyes analizan las minutas más recientes de la Reserva Federal, destacando el tono del comité y las señales sobre el futuro de las tasas de interés.Luego, comentan los resultados de Delta Airlines, donde se observa un contraste claro: el crecimiento en la compra de boletos business y first class, frente a una menor demanda en clases económicas, reflejando las brechas socioeconómicas que se profundizan en el consumo actual.Más adelante, revisan el reporte de Pepsi, que muestra un cambio de tendencia en los hábitos de compra en América, con consumidores cada vez más inclinados hacia productos saludables y bajos en azúcar.Finalmente, cierran con un repaso del mercado de renta fija, analizando los movimientos recientes en tasas y flujos, y cómo los inversionistas están posicionándose ante el nuevo panorama económico.
Stock market update for October 9, 2025. Follow us on Instagram @therundowndailyThis video is for informational purposes only and reflects the views of the host and guest, not Public Holdings or its subsidiaries. Mentions of assets are not recommendations. Investing involves risk, including loss. Past performance does not guarantee future results. For full disclosures, visit Public.com/disclosures.
Some assembly required THE MAD MONSTER PARTY continues: Movies about classic Halloween monsters! Next up: Frankenstein's Monster! And boy do we go classy as our good friend and filmmaker John Guinane joins us this week. After his fiancée is killed in a bizarre lawnmower accident, a deranged inventor scours the streets for body parts to resurrect her, unleashing a grotesque and chaotic creation. Oh boy. We're covering the 1990's outrageous camp classic FRANKENHOOKER Also this week: Lance settles his ground beef with John G, the Coke vs Pepsi debate, and what it feels like to get punched in a news van. All this--and a whole lot more--on this week's episode of NEON BRAINIACS!! "Want a date?" ----- Check out our Patreon for tons of bonus content, exclusive goodies, and access to our Discord server! ----- Frankenhooker (1996) Directed by Frank Henenlotter Written by Robert Martin and Frank Henenlotter Starring James Lorinz, Patty Mullen, and Louise Lasser ----- 00:00 - Intro & Opening Banter 32:09 - "The Shpiel" 44:18 - Film Breakdown 01:39:19 - Brain Bucket & Outro
In this encore episode of Rapid Response, we chart OLIPOP's surging popularity. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the prebiotic beverage trend, sparking the likes of Coca-Cola and PepsiCo to enter the fray. OLIPOP's co-founder, CEO, and formulator, Ben Goodwin, shares how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons he's had to embrace along the way, and whether healthy soda is actually healthy or just a TikTok-fueled fad.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this encore episode of Rapid Response, we chart OLIPOP's surging popularity. As Gen Z and millennials ditch sugary sodas, OLIPOP is leading the prebiotic beverage trend, sparking the likes of Coca-Cola and PepsiCo to enter the fray. OLIPOP's co-founder, CEO, and formulator, Ben Goodwin, shares how the brand is navigating the turbulence of rapid growth and rising competition, what leadership lessons he's had to embrace along the way, and whether healthy soda is actually healthy or just a TikTok-fueled fad.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In the 1990s, Pepsi launched a TV advert offering everything from T-shirts to sunglasses for Pepsi Points and, as the punchline, a Harrier Fighter Jet.One college student decided it wasn't a joke. He raised the money, sent Pepsi a cheque, and demanded his jet.What followed became one of the wildest marketing blunders and lawsuits in advertising history.In this five-minute episode of Money2Byrne: Pocket Change, David Byrne tells the hilarious true story behind “Pepsi, Where's My Jet?”, how a soft-drink promo spiralled into a courtroom showdown, and why every marketer should read the fine print before promising the impossible.
A SPECIAL episode of HOBI today as actor, comedian, TNA wrestling superstar, the Hollywood Hunk Ryan Nemeth joins us! The Hunk discusses wrestling with his brother, being kicked out of Jim's bar, and the upcoming TNA Wrestling's PLE Bound for Glory. Ryan loves Pepsi a little too much, his highlights in wrestling and being a stand-in for an NFL player!
Grab your carry on, your snacks, and a blanket, because we're hopping in the time machine again to go back to the May 2016 issue of Romantic Times to look at the new releases and reviews!This issue caused some big questions.Coke or Pepsi?Backstreet Boys or NSYNC?Did you worry about spontaneous combustion?Should I read the Midnight, Texas trilogy by Charlaine Harris?How many erotic romance titles in this issue contain the word “dirty?”We have lots to talk about so let's get started!We also mentioned:Our review of Summer Supernovas by Darcy WoodsElyse's review of Sleeping Giants by Sylvain NeuvelAmanda's review of the Sleeping Giants audiobook. Hosted on Acast. See acast.com/privacy for more information.
Edwin San Juan guest hosts a hilarious and unscripted episode of George Perez Stories! We dive into George's untold stories from his time working in a time share telemarketing company. Edwin then educates us on the shocking and true history of the Philippines Pepsi Scandal. And of course, Johnny Roque goes off on a tangent about the pure deliciousness of Root Beer. We also take your calls and have FREE TICKETS to give away for our live stand-up show, Funkin' Funny Fridays, at the World Famous Comedy Store this Friday at 10 PM!In This Episode:George Perez's telemarketing confessions.The true story of the Philippines Pepsi Scandal.Johnny Roque's root beer appreciation rant.Listener call-ins and chaos.How to get free tickets to our live show.Get Your Tickets:Funkin' Funny Fridays at The Comedy Store. Friday, 10 PM.Listen to more George Perez Stories and subscribe for future episodes
Dr. JB Hixson Mary welcomes back JB Hixson to take a closer look at his latest book, "The Great Last Days Apostasy". With seemingly so many different ways in which the church has lost the plot regarding her mission, events of late dictate that perhaps the chapter in his book on falling away politically deserves a second and third look. While the church seems to think that saving the American way of life from imploding should include a side order of the gospel, and while that is a noble thought, we should rather ask, "what are we missing?". Maybe the overarching question should be, "what are we losing?" as politics takes center stage more and more. The passing of the head of TPUSA has revealed many things about the church here in 2025, and the biblical maturity of those who are inheriting it. We talk about Christian Nationalism, the marriage of politics and faith; Dominion Theology, postmillennialism, and why Americans are so obsessed with politics. What is the Left? What is the Right? Is it really just Coke or Pepsi? Are Christians so naive to think that there is salvation of ANY kind in politics, considering who owns the systems of the world? A challenging hour to think long and hard about things that come and go, and things that are eternal. Stand Up For The Truth Videos: https://rumble.com/user/CTRNOnline & https://www.youtube.com/channel/UCgQQSvKiMcglId7oGc5c46A
Dr. JB Hixson Mary welcomes back JB Hixson to take a closer look at his latest book, "The Great Apostasy". With seemingly so many different ways in which the church has lost the plot regarding her mission, events of late dictate that perhaps the chapter in his book on falling away politically deserves a second and third look. While the church seems to think that saving the American way of life from imploding should include a side order of the gospel, and while that is a noble thought, we should rather ask, "what are we missing?". Maybe the overarching question should be, "what are we losing?" as politics takes center stage more and more. The passing of the head of TPUSA has revealed many things about the church here in 2025, and the biblical maturity of those who are inheriting it. We talk about Christian Nationalism, the marriage of politics and faith; Dominion Theology, postmillennialism, and why Americans are so obsessed with politics. What is the Left? What is the Right? Is it really just Coke or Pepsi? Are Christians so naive to think that there is salvation of ANY kind in politics, considering who owns the systems of the world? A challenging hour to think long and hard about things that come and go, and things that are eternal. Stand Up For The Truth Videos: https://rumble.com/user/CTRNOnline & https://www.youtube.com/channel/UCgQQSvKiMcglId7oGc5c46A
Episode 586 Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White. In this episode, Carl talks with Kristin Simpson about the Coca-Cola versus Pepsi story, the rise and fall of New Coke, and the surprising truth that culture often beats product when it comes to winning hearts and market share. Listeners will hear why emotional connection, nostalgia, and brand identity can outrun a statistically better offering, how to build a culture that attracts clients and teammates, and simple ways to show you are a real person who cares. Carl and Kristin dig into practical plays for branch leaders and loan officers, including celebrating wins by sharing what works, making leadership accessible when issues escalate, and keeping personal notes so your follow-ups feel natural and human. They also unpack how to avoid competitor bashing, use vulnerability the right way, and design every client interaction so people remember how you made them feel. Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Thanks to SoFi for sponsoring this episode! Need funding? Shop and compare providers in minutes + get up to $2M—with no credit hit for exploring your options. Start here → https://sofi.com/codie Join me as I sit down with Allison Ellsworth, the co-founder of Poppi, who built a billion-dollar soda company from scratch. Allison shares her incredible journey from working in oil and gas to landing a life-changing deal on Shark Tank. Discover her secrets to successful branding, attracting celebrity partnerships, and navigating a multi-billion dollar acquisition by Pepsi. We dive deep into the challenges she faced, the pivotal moments, and her invaluable advice for aspiring entrepreneurs. Don't miss her insights on how to pitch investors and build a thriving community around your brand. If you've ever wanted to launch a brand, today's episode is for you. 00:00:00 Introduction 00:03:37 From Oil and Gas to Beverage Industry 00:06:19 Health Issues and the Birth of Poppy 00:08:44 Navigating Early Challenges and Going Digital 00:14:28 Building a Billion Dollar Brand 00:15:54 The Importance of Team and Culture 00:23:40 Personal Life and Business Balance 00:30:27 Celebrity Endorsements and Marketing Strategies 00:35:10 The Road to Acquisition by Pepsi 00:36:53 The Right Time for Acquisition 00:37:28 Building Relationships for Success 00:38:06 Challenges as a Female CEO 00:39:51 Handling Disrespect and Conflict 00:40:44 The Importance of a Business Coach 00:47:17 Balancing Passion and Profit 00:50:06 Letting Go of Control 00:51:26 Hiring and Culture Fit 00:56:22 Brand Building and Community 01:08:38 Inspiring the Next Generation ___________ MORE FROM BIGDEAL
A decade ago, Allison Ellsworth was drinking apple cider vinegar for health reasons and doctoring it with fruit so she could stand the taste. Her husband Stephen helped her turn it into a business by adding carbonation on a hacked soda line in their Dallas townhouse. They called it “Mother Beverage,” and sold out every week at the farmers market…but then heard the words no founder forgets: “Your branding is…sh*t.” What happens next is one of the wildest CPG glow-ups of the 2010s: a Shark Tank deal with brand whisperer Rohan Oza, a full rebrand to Poppi, colored cans that jumped off the shelf, a launch derailed by Covid—and finally, an explosion fueled by Amazon, TikTok, and a Super Bowl moment that planted the flag: We're soda–and we've left the farmers market for good. Five years after its rebrand, Poppi was acquired by Pepsi for nearly $2B. This is the story of the messy bottling line, saying no to “dumb money,” baptism by Shark Tank, and building a generational brand while staying married.In this episode, you'll learn:How rebranding can rescue a beverage, and when to avoid early eye-rolls The hit-and-miss of carbonating on a small scale (and why co-packers said no).How the risky decision to call Poppi “soda” unlocked a new retail set (functional soda).What a Shark Tank partner does during a rebrand window.How Allison seized on TikTok to spike sales during Covid Timestamps:0:10:15 Meeting cute at a snowboard shop → engagement in 7 months 0:14:00 How apple cider vinegar helped Allison's health…but tasted terrible (early flavor hacks) 0:22:36 DIY carbonation disasters: exploding bottles & the 40°F lesson 0:42:28 Selling out at the Dallas Farmers Market 0:37:48 Appearing on Shark Tank while nine months pregnant and the deal with Rohan: “your branding is sh*t.”0:47:02 The nail-biting rebrand from “Mother” to Poppi: colored cans vs. white, and winning the shelf 0:53:44 Expo West canceled by Covid → a massive turnaround fueled by Amazon, Shark Tank, and TikTok1:05:51 Super Bowl ad– “We're soda!”--and the road to a ~$2B Pepsi acquisition 1:07:58 Growing a business while managing a marriage Follow How I Built This:Instagram → @howibuiltthisX → @HowIBuiltThisFacebook → How I Built ThisFollow Guy Raz:Instagram → @guy.razX → @guyrazSubstack → guyraz.substack.comWebsite → guyraz.comThis episode was produced by Rommel Wood with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Alex Cheng. Our engineers were Patrick Murray and Jimmy Keeley.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.