Marketing Happens: Digital Marketing Tips with Life Happens

We interview Scott Bond of Farm Bureau Insurance of Tennessee about how exactly he uses sports to connect with his audience and tons of other useful social media marketing tips. Scott shares how he taps into his home office's sponsorship of a National Hockey League team for local promotion and giveaways. "Those contests will supercharge your business page with engagement, likes, shares, comments, and with new followers," says Scott. We touch on Scott's personal approach to posting and how he uses social to stay in touch with his clients and become informed of life changes—an under-utilized aspect of digital marketing. Scott shares advice for new agents who are entering the social world. He stresses the importance of being authentic and how he doesn't believe in "selling" on social. We finish on reviews and how simple it can be for agents to get them. This episode is brought to you by LifeHappensPro.org

We interview Jeremy Bradley with COUNTRY Financial about a variety of subjects including boosting Facebook posts and his overall social strategy. He discusses his background in law enforcement and how he taps into it for his current role in financial services. Hear exactly why this group is so important to him. He also describes why he always chooses a variety of posts for his community and why certain posts stand out. Hear how the whole family is involved. Jeremy explains why he boosts Facebook posts and how big of a radius he chooses to target. We discuss why it is so economically-efficient for an agent like him to do so. Jeremy also describes how his posting strategy is directly tied to his selling strategy and marketing calendar. This episode is brought to you by LifeHappensPro.org  

We interview Texas insurance agent Melinda Quiroz about how agents must change their mindsets to approach social media marketing for their business. We discuss how Melinda changed her perspective on what type of social media content to post and why. She talks about how agents must show their social community how they're involved in their personal community. Melinda shares some easy tips that agents can use to see results fast. She also discusses some of her future plans on social, including video and continuing her Instagram marketing. This episode is brought to you by LifeHappensPro.org  

We interview Terry Golesworthy from The Customer Respect Group. He discusses past and current trends that he has analyzed for his newsletter about social media for financial services. We also talk about recreating the trusted advisor model on social media as well as what the next few years may look like. Next, we talk about how the agent should sell him or herself as the financial expert in their community and how the goal is to always provide value in that special relationship. Also, we learn from Terry what plain language is and why it's important for industry websites and marketing material. This episode is brought to you by LifeHappensPro.org  

We interview Sheryl Brown, Social Director from Sigma Financial, on this episode. She discusses her background in the financial services industry and how it's helped her career in social. She also discusses training advisors on social and how important it was to fail at first. We discuss how some can be apprehensive to take their businesses to social media at first and how they can be successful...sooner. We also have a short discussion about ROI and scalability. After that, we get into thought leadership and some exercises you can use to improve your search engine rankings. We finish with Sheryl's insights into marketing to women on social media and how an agent can approach such a strategy on their own. This episode is brought to you by LifeHappensPro.org