Podcasts about social strategy

Send us a textYou know it's gonna be a good one when Amy Nelson is in the building—and this month's Ask Amy is no exception.We dive into the chaos of summer mom life, building a business with limited time, how to actually create content that works and doesn't suck up your soul, and why you don't need to be an AI expert—you just need to know how to ask a good question.We also end up breaking down Jeff Bezos' $50 million wedding, the billionaire class, and what it says about the state of the world. So yeah—consider this one a little business, a little dystopia, a little pop culture, and a whole lot of real talk.This episode is for anyone trying to keep their head on straight while building something that matters—especially in a world that feels completely upside down.We talk about:Content strategy that actually saves you timeWhy reposting is your secret weaponHow to approach AI without losing your mindJeff Bezos' wedding (yep, we went there)Billionaires, relevance, and staying grounded in your valuesLet me know what hits. And if you've got a question for Amy, slide into my DMs or shoot me an email at keri@thekericroftshow.com

What's working right now on social for Etsy How to turn casual followers into paying customers The best types of posts to build trust and drive traffic Why 2025 requires a different approach (and how to stay ahead) Watch on Youtube - https://youtu.be/PjDegtUvsV0

Reema Mitra is the VP Group Director and Interim Head of Social Strategy at Digitas, where she leads national strategy across clients and capabilities. Known for scaling brands through culture-forward, insight-led creativity, she has spent the last two decades guiding beauty-focused CPG giants, tech brands and entertainment companies through digital transformation. Reema's background spans both agency and in-house leadership, including VP roles at EssenceMediacom (Google) and TodayTix, and Head of Social at HUGE NY. She's helmed award-winning work like Dove's Real Beauty Sketches at Edelman and Webby-recognized campaigns at TodayTix. Passionate about social impact and all things futures, she's especially focused on where the influencer and creator economy is headed. Reema holds a master's in Innovation from Goldsmiths, University of London, and lives in Brooklyn with her fiancée, their charismatic mutt Crumpet, and rambunctious kitten Nero.

The Head of Instagram answers questions on his weekly Ask Me Anything, then I break them down and give my opinions (which no one asked for). Today's questions and answers have a lot of good info about reach, editing a post after it's made, and includes some feature suggestions. Links:

Send me a message The 2-Step Social Strategy That Actually Gets ClientsMost agents treat social media like it's all one thing, not the separate tools they should be using at different times. Which is why it's not working.In this episode, I break down the two-step system I teach from stage that consistently helps agents turn followers into clients. You'll finally understand the difference between the type of content that attracts new leads… and the kind that builds trust so they actually hire you. Most of you are posting the right stuff in the wrong places. Let's fix that.Whether you're brand new to content or you're posting every day with zero results, this will change how you show up on social and help you stop leaving deals on the table.***********************RESOURCES :Massive Agent Business Accelerator: 12 Week Program to go from stressed out solo agent, to thriving business owner making more, and working less. Repurpose Social Media Automation Tool: The FREE tool I personally use to automate and streamline posting content on social media. Even removes the watermarks! - CLICK HERE Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃ Broker- CLICK HERE PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY

How do you build a higher education brand that feels personal, relevant, and rooted in real-world value? Jermaine Peguese, Owner and Lead Strategist of EJST Marketing, shares how his team taps into authentic storytelling, community conversations, and industry voices to connect with today's learners. From launching content series like Next Pulse at Nexford University to shaping market strategies with startup agility, Jermaine shows how higher ed marketers can think big, take risks and challenge the status quo. Full Episode Details  Jermaine joins host Zontee Hou on this episode of Social Pros to explore how marketing in higher education can be reimagined by leaning into authenticity, community, and social influence. Jermaine and Zontee discuss how today's students aren't just looking for facts, they're also looking for real voices they trust and want to see themselves in the stories being shared. Whether it's through expert-led content like Nexford's Next Pulse series or conversations in online forums, Jermaine shows how the most powerful messages come from relatable, human experiences. He also shares how his time at Uber shaped his fast-moving, test-and-learn mindset, and why marketers should stay open to bold ideas— even late in the quarter. When entering new markets, Jermaine emphasizes the value of doing the groundwork: understanding your audience, and building a smart media mix that puts your message in the right places. It's not about being perfect; it's about being real, being thoughtful, and being ready to take a few smart risks, because that's where breakthrough moments happen. In This Episode: 1:55 -   Disrupting the traditional space of higher ed marketing 6:27 -   Building a unique brand voice in the higher ed space  8:45 - How Jermaine's team has catered to non-traditional learners 11:51 -   How to identify core customers  15:39 - How Jermaine thinks about data collection and customer research as an ongoing practice  18:52 -  Using AI in the traditionally AI-adverse higher ed space, and how AI can help marketers in this moment  23:59 - Tapping into communities, social groups and others influencing prospective students  29:22 - Lessons from Uber, and what higher ed can learn from the startup world 31:48 - Solving problems when moving into a new marketing space 37:16 - Jermaine's advice for aspiring social pros Resources: Connect with Jermaine on LinkedIn Follow EJST Marketing on LinkedIn   Visit SocialPros.com for more insights from your favorite social media marketers.

Scott welcomed Annie Dietrich in studio to dive deep into the world of social media for financial advisors, uncovering strategies to optimize your personal and professional presence in the digital realm. With insights on authentic storytelling, engagement-driven content, and the importance of a social media cadence, this conversation is perfect for advisors ready to elevate their brand and connect with their community.Annie Dietrich is a seasoned Social Media Strategist and Founder of AC Social. With over 8 years of experience in the ever-evolving world of social media, Annie has established herself as a leading expert in helping businesses and entrepreneurs build their brand, grow their community, and drive sales.As a Certified Meta Manager and Advertising Specialist, Annie has earned recognition for her expertise in social media campaign management and advertising. Through AC Social, Annie offers personalized social media coaching, strategy, and management services designed to help businesses and entrepreneurs build their brand, grow their community, and drive sales. Annie's mission is to empower her clients with the knowledge and tools they need to succeed in the ever-changing world of social media. In this episode you will learn the following: Insights into the evolving landscape of social media, emphasizing the importance of authenticity and engagement in building a brand presence for financial advisors.Key strategies discussed include understanding competition for inspiration, creating a social media cadence, staying relevant with industry trends, crafting engagement-driven and shareable content, and leveraging authentic storytelling to build trust and credibility.The importance of video content and metrics, advising financial advisors to focus on engagement, shares, and watch time rather than likes or follower counts, to effectively harness social media for business growth. Connect with Scott on LinkedInConnect with Annie on LinkedInFor more on The Optimized Advisor Podcast click here  Follow us on LinkedInFollow us on InstagramFollow us on Facebook **This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at optimizedadvisor@optimizedins.com Optimized Insurance Planning

We're coming to you live from Permissionless! We cover Polymarket's resurgence and cultural relevance, PumpFun's consumer-driven strategy and funding ambitions, and the evolving role of trading bots and prosumer apps. We also explore CEX onchain strategies, Robinhood's approach to crypto, and how IPO trends may reshape the industry's capital markets. Thanks for tuning in! As always, remember this podcast is for informational purposes only, and any views expressed by anyone on the show are solely their opinions, not financial advice. -- Katana is a DeFi-first chain built for deep liquidity and high yield. No empty emissions, just real yield and sequencer fees routed back to DeFi users.  Pre-deposit now: Earn high APRs with Turtle Club https://app.turtle.club/campaigns/katana or spin the wheel with Katana Krates https://app.katana.network/krates -- Ledger, the global leader in digital asset security, proudly sponsors 0xResearch! As Ledger celebrates 10 years of securing 20% of global crypto, it remains the top choice for securing your assets. Buy a LEDGER™ device now and build confidently, knowing your precious tokens are safe. Buy now on https://shop.ledger.com/?r=1da180a5de00. -- Marinade is the premier staking delegation platform on Solana, bringing billions in liquidity and security to the Solana network, and connecting SOL holders to the best staking rates.  Since launching in 2021, Marinade has expanded their suite of products to provide solutions for both DeFi users and TradFi, including liquid and native staking, as well as direct enterprise integrations.  To learn more about Marinade, follow the link below: https://marinade.finance/?utm_source=blockworks&utm_medium=partnerships&utm_campaign=podcast  -- Follow Dan: https://x.com/smyyguy Follow Ryan: https://x.com/_ryanrconnor Follow Danny: https://x.com/defi_kay_ Follow Boccaccio: https://x.com/salveboccaccio Follow Blockworks Research: https://x.com/blockworksres Subscribe on YouTube: https://bit.ly/3foDS38 Subscribe on Apple: https://apple.co/3SNhUEt Subscribe on Spotify: https://spoti.fi/3NlP1hA Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ Join the 0xResearch Telegram group: https://t.me/+z0H6y2bS-dllODVh -- Timestamps: (0:00) Introduction (0:52) Polymarket's New Raise (9:51) Ads (Katana & Legder) (10:28) PumpFun's Social Strategy (19:30) Ads (Katana & Legder) (20:35) Trading Bots & Prosumer Apps (27:31) PUMPs Impact on Solana (32:03) Marinade Ad (32:35) CEX Onchain Product Offerings (41:58) Dunk Boccaccio and Danny -- Check out Blockworks Research today! Research, data, governance, tokenomics, and models – now, all in one place Blockworks Research: https://www.blockworksresearch.com/ Free Daily Newsletter: https://blockworks.co/newsletter -- Disclaimer: Nothing said on 0xResearch is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Boccaccio, Danny, and our guests may hold positions in the companies, funds, or projects discussed.

Happy 100th episode of Negronis with Nord! Today, James answers a viewer question from @Swizzying: “Lately, there's been a lot of talk about changes to the instagram algorithm and how views are dropping across the board. From your perspective, what impact does that have on brand deals? And how do you think creators should adapt or navigate this shift?”. Also, you can admire James' spray tan. 00:00 - Intro 01:05 - Viewer Question | Why My Views Are Down and What Can I Do About It07:20 - Outro & Credits Follow Fohr on instagram:  https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ----About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.

Send us a textFrustrated with social media marketing that doesn't deliver results for your fitness studio? You're not alone. The problem isn't social media itself—it's how you're using it.Most studio owners experience what I call "marketing fatigue"—spending thousands on agencies and content creation with minimal return. The mistake? Treating social platforms as pure sales channels rather than retention tools. According to HubSpot research, brands that engage followers meaningfully see 33% higher client retention rates. That's the opportunity most studios miss.Your most powerful marketing asset isn't fancy ads or heavily edited content—it's your trainers. These instructors already have authentic relationships with your members and understand your offerings intimately. By structuring your social strategy around them, you create a sustainable ecosystem where each trainer becomes an advocate for specific class types while contributing to the overall studio brand.Think of your studio like a sports team: individual players (trainers) build personal followings while strengthening team (studio) loyalty. This approach protects you when trainers inevitably leave, as members develop connections to both individuals and the broader community. It's also cost-effective—rather than paying expensive agencies, compensate trainers slightly above market rate to include content creation in their roles.The implementation is straightforward: align trainers with specific content areas, establish brand guidelines that maintain consistency while allowing authentic expression, and track engagement alongside retention metrics. By making incremental improvements and focusing on building genuine community rather than chasing transactions, you'll develop a social presence that actually drives business growth.Ready to transform your studio's approach to social media? Subscribe to the Fit to Grit cast for more actionable strategies that blend fitness expertise with practical marketing advice. Leave a review or hit that subscribe button to stay connected with content that helps you cut through the marketing noise and build a thriving fitness community.Support the showSubscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/

In this episode of the Etsy Seller Success podcast, host Dylan Jahraus is joined by Jesse Kay, founder of Vyber Media, a performance marketing agency working with leading 8- and 9-figure e-commerce brands.Jesse shares his journey from podcasting in high school to running a powerhouse agency—and reveals the exact strategies that fast-track growth through email, SMS, social media, and influencer partnerships.If you're trying to get more eyeballs on your listings, boost sales, or run smarter marketing without a full team—this episode is a must-listen.In this episode, we cover:[01:00] Jesse's Entrepreneurial Start & Launching Vyber Media[02:30] Where to Focus in 2025: Organic vs Paid, Social Virality[04:00] Why Email Still Works: Campaigns, Automations & Revenue[07:15] SMS Marketing: 2-Step Opt-ins & Retargeting Tips[10:10] Social Strategy: TikTok, Reels, Shorts & Influencer Playbook[15:50] AI for E-Commerce Growth: Smarter Data, Better ResultsAbout Jesse Kay:Jesse Kay is the founder of Vyber Media, a full-service marketing agency helping e-commerce and financial brands scale with email, SMS, creative, and performance strategy. With deep experience across lifecycle marketing and social, Jesse brings results-backed growth to every stage of the customer journey.

Get ready to ditch the guilt and feel empowered in your social life! I'm diving into why social situations challenge our health goals — and more importantly, how you can navigate them with confidence, grace, and a little humor. From mirror neurons and decision fatigue to hormonal shifts, I unpack why it's so hard to resist that extra glass of wine or the chips at the party — and remind you, you're not broken, you're just human. Together, we'll explore practical tools like “if-then” planning, reframing self-talk, using empowering phrases, and even power posing to help you feel strong, not stressed, in any social setting. Whether you're heading into a summer packed with BBQs, vacations, and celebrations or just want to feel more in control at dinner with friends, this conversation is packed with strategies to help you stay intentional without missing out. You'll walk away feeling seen, supported, and ready to tackle your next gathering with clarity and self-compassion. ✨ Action items for listeners: Practice “if-then” planning before events to stay grounded Shift your inner dialogue to “I'm choosing” instead of “I can't” Invite friends and family into your health journey — connection matters Use visualization and power poses to boost your confidence Remember: sometimes, choosing the treat is the empowered choice! Get Weekly Health Tips:  thrivehealthcoachllc.com Let's Connect:@‌ashleythrivehealthcoach or via email: ashley@thrivehealthcoachingllc.com Podcast Produced by Virtually You!

In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Adam Chugg, head of data and tech at media agency the7stars to talk all things social media.  Chugg discusses:  The current state of social media New policies shaping the social media landscape  Why there's still value in organic social content  How verification can address concerns around trust, authenticity and misinformation  What brands and advertisers should prioritise when planning their social strategies 

Dakota Lowe is an award-winning social strategist with nearly a decade of experience helping brands break through with innovative digital storytelling. As VP of Social Strategy at Edelman, Dakota leads social engagement for iconic names across CPG, e-commerce, and food with an emphasis on their earned-centric campaigns—including Degree, Dove, Hellmann's, and Mars.Previously at GSD&M, Dakota modernized Fruit of the Loom's social presence, including launching the TikTok with 150% month-over-month growth and 10M+ views, and secured the agency's first TikTok AOR with Stanley, leading all social creative outputs.Recognized by AdAge, Adweek, Fast Company, the Clio Awards, the Webby Awards, and (of course) the Shorty Awards, Dakota's work has earned various industry honors. With a passion for mentorship and a deep understanding of digital culture, Dakota thrives on helping brands break through the noise—always ready to connect, strategize, and cheer you on (just don't ask for free deodorant). You can find her on LinkedIn and Substack.

In this episode, we unpack crucial tactics for relapse prevention and mastering social encounters while sober. Listen for succinct guidance on recognizing personal triggers, stress management, and leading a health-first lifestyle, alongside savvy advice for tackling social pressures and maintaining your recovery with confidence.

In this episode, we unpack crucial tactics for relapse prevention and mastering social encounters while sober. Listen for succinct guidance on recognizing personal triggers, stress management, and leading a health-first lifestyle, alongside savvy advice for tackling social pressures and maintaining your recovery with confidence.

In this episode of Loud and Clear, Francisco Cardenas principal of Digital Strategy & Integration at LERMA/ is joined by Dr. Kimberly Selber, Associate Dean of Community Engagement at The University of Texas, Rio Grande Valley. They delve into the role of academia in preparing students for today's dynamic advertising landscape. Dr. Selber, affectionately known as Dr. K, shares her extensive experience spanning education and high-profile agency work. The discussion highlights the integration of critical thinking, real-time industry connections, and the unique challenges and opportunities of teaching advertising in the US-Mexico border region. The episode also explores innovative ways to bridge students with industry through remote internships, mentorship programs, and real-world projects.Guest:⁠⁠⁠ ⁠⁠ Dr. Kimberly Selber, University of Texas Rio Grande Valley Professor, Graduate Program Director; Dean of Community EngagementProducer:⁠⁠⁠Rolf Ruiz⁠⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠⁠LERMA/⁠⁠⁠Host:⁠⁠⁠Francisco Cardenas⁠⁠⁠, Principal of Digital and Social Strategy at ⁠⁠⁠LERMA/⁠⁠⁠Music: Rolf Ruiz

What if you could book dream clients without having to post on Instagram every day? In this episode, I'm breaking down how blogging can help you book more photography clients consistently—and the best part? Once a blog post is done, it's DONE. This is a long-term marketing strategy that works for you while you sleep.Instagram is great for visibility, but your blog is where the real magic happens. It's where clients find you through Google, get to know your work, and book you directly—without the extra hoops. Plus, your website is the strongest reflection of your brand (and if you're struggling with that, check out LightsCameraBrand.com).Here's what I cover:What SEO actually is and how it helps clients find you Why blogging individual sessions beats having one gallery pageReal examples of how my posts from 6 years ago still bring in inquiries todayThe tools I use to make blogging easyHow to make blog posts SEO-friendly without being techy or spending hours on themIf you're ready to stop stressing about social media and start thinking long-term, this episode is for you.Download the free blog tool guide: https://jessicawhitaker.myflodesk.com/blog Business Basics Course: ⁠⁠https://www.jessicawhitaker.co/businessbasics⁠⁠Lights, Camera, Brand Photography Branding Course: ⁠⁠https://www.lightscamerabrand.com/⁠Narrative Blog Tool: https://www.jessicawhitaker.co/photography-blog-tool 10% off Squarespace: https://squarespace.com/jessicawhitaker Email list episode: https://open.spotify.com/episode/5DIZ8DJ7065fsrr8zxvNLT?si=4TcDTziyRROEGosC37okZQ SEO episode: https://open.spotify.com/episode/0SwLmqwyiGwRfdJ2EwggE4?si=ZOJ9GjzzSqyrwQCGC6yw0Q What's Next:Follow me on Insta: ⁠⁠⁠⁠⁠⁠https://instagram.com/jessicawhitaker⁠⁠⁠⁠⁠⁠Join the Facebook group: ⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/buildandbloomjessicawhitaker⁠⁠⁠⁠⁠

Ever feel like social media is a full-time job you never signed up for?

In this episode of Loud and Clear, host Francisco Cárdenas interviews Cairo Kenan Marsh, an experienced advertising professional and founder of the agency relativ*. The conversation covers Cairo's journey from working at major agencies like DDB and FCB to starting his own agency in Japan. They discuss the allure of the advertising industry, the competitive nature of pitching for new business, and the need for more love and respect within the industry. The discussion also delves into the evolving agency model, the importance of building long-term consumer relationships, and the potential future of value-based pricing in advertising. Cairo emphasizes the significance of understanding and solving fundamental business and human problems rather than chasing the latest trends. This episode is a deep dive into the complexities and opportunities within the advertising world.Guest:⁠⁠ Cairo Kenan Marsh, Founder & Executive Partner at relativ*Producer:⁠⁠Rolf Ruiz⁠⁠, Digital Strategist, Creative Technologist & Agricultor at ⁠⁠LERMA/⁠⁠Host:⁠⁠Francisco Cardenas⁠⁠, Principal of Digital and Social Strategy at ⁠⁠LERMA/⁠⁠Music: Rolf Ruiz

Are you tired of pouring energy into content creation, only to be ignored by social media algorithms? YES. Does it feel like solely relying on social media to market your business might be a mistake? YES. Then consider a low-social strategy that captures the attention of your ideal clients.  In this episode we learn: - why website conversion matters to business and how to improve it - ways to bring more visitors to your website - how to turn your portfolio into a powerful lead magnet - 4 templated emails to generate leads Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at https://businessofdesign.com/membership

What if you could plan an entire month of content in just two hours—without the endless scrolling or overthinking? In 2025, content planning is so much easier when you use AI + a smart repurposing strategy to do the heavy lifting for you.In this episode of Beyond the Algorithm, we're breaking down:✅ The exact process I use to map out a month of content FAST✅ How to plan content around ONE revenue goal per month for more sales✅ The ‘One and Done' method to repurpose content effortlessly✅ How AI (like Notion AI & ChatGPT-4) can help brainstorm and streamline your content✅ Meet Clara—your AI-powered content assistant inside Anti-Social School!CONNECT WITH HOLLY:

Is Your Social Strategy Future-Proof? With TikTok's uncertain future and new platforms emerging, diversification is key. VP Social Strategy & Content Amanda Sarver and COO Jen Renehan dive into the power of owned media, the rise of influencers, and how brands can stay ahead of shifting trends. Plus, a look at AI's impact on content […]

The mysterious personality behind EDM's mega popular, sensational news page has been caught on-record in a tell-all interview. From the story of their broken hip to the reasons they started the page, FBI agents are bringing you answers to the most pressing questions. TEXT US & JOIN THE FBI FAM → https://laylo.com/dubstepfbi Use code FBI2025 for free shipping → https://www.dubstepfbi.com/product-page/dubstep-fbi-tactical-bag-2025  Check out HOSTILE → https://linktr.ee/hostilebass?utm_source=linktree_profile_share<sid=0c1f3d6b-b811-4abf-b81c-f853eab2f741 

Jenny sits down with Michelle Mc Mahon, Digital Marketing and Content Officer at the University of Limerick (UL), to discuss how her team has mastered authentic social media storytelling. Michelle shares her journey from PR to higher ed marketing, the strategy behind UL's student-driven content, and how her team collaborates across departments to create compelling campaigns. If you're looking for fresh strategies to elevate your university's social media presence, this episode is packed with insights.‍Key TakeawaysAuthenticity is about people-first storytelling. Instead of pushing institutional messaging, UL prioritizes real stories from students.Social media content should be channel-specific. What works on TikTok won't necessarily perform on LinkedIn or Instagram.Students are the best brand ambassadors. They bring credibility, relatability, and an authentic voice that resonates with prospective students.Recruitment is only half the battle—retention matters too. A well-structured, engaging student content creator program keeps students involved and invested.Collaboration between departments strengthens marketing efforts. Working with research and athletics teams helps UL showcase its strengths in a meaningful way.Fun should not be overlooked in university marketing. Content that entertains is more likely to engage and build affinity with the audience.G‍uest Name: Michelle McMahon, Digital Marketing and Content Officer, University of LimerickGuest Social: LinkedInGuest Bio: Michelle Mc Mahon joined University of Limerick as Digital Marketing Officer in 2021 – moving home to the west of Ireland after ten years in Dublin. Her prior roles include Head of Social & Innovation at FleishmanHillard Ireland, and founding editor of digital publication Her.ie; where she managed a team that grew an audience from 0 to one million unique monthly visitors in two years. Prior to this, Michelle presented and produced a daily mid-morning radio show on BAUER media's SPIN South West. As part of her role in the small but mighty Central Marketing Unit at UL, Michelle works on impactful, storytelling-led campaigns, and shapes the strategic approach to key channels including Instagram and TikTok. Michelle also manages the award-winning student social media officer programme at University of Limerick, bringing authentic student-led content to the university's social channels.How Michelle Mc Mahon Transitioned from PR to Higher Ed MarketingMichelle's journey into higher education marketing began when she left the fast-paced world of PR in Dublin to move back home to western Ireland. She had always been intrigued by the idea of working in higher ed, and when a digital marketing role at UL opened up, she jumped at the chance. For her, the appeal was clear—education is something truly meaningful to promote. Unlike PR, where she sometimes had to market things she wasn't passionate about, higher ed offered a mission she could fully get behind.At UL, Michelle found herself part of a small but dynamic central marketing team. She quickly realized that while working in university marketing may not be as romantic as she once imagined, it is both challenging and rewarding. With a strong passion for storytelling and an interest in student engagement, she has helped shape a social media strategy that prioritizes real voices and human connection.‍What Does Authenticity in Higher Ed Social Media Actually Look Like?"Authenticity" has been a buzzword in higher ed marketing for years, but what does it actually mean? For Michelle and her team, authenticity is about putting people first. Instead of flooding feeds with institutional messaging, they focus on individual stories that resonate with their audience.One of the key questions they ask before creating content is, "Who cares?" They've found that people care about people—not about lists of faculty credentials or course attributes. Real student experiences always perform better than polished marketing copy. That's why Michelle emphasizes the importance of listening to students and allowing them to tell their stories in their own voice.Additionally, she acknowledges that as marketers, it's easy to assume we know what students want based on our own college experiences. But times have changed. The way students communicate is different, their needs are different, and their expectations of digital content are different. The key to staying relevant is simple: Listen first. Create second.‍Why Content Should Be Tailored to Each PlatformMichelle is a firm believer that content should be channel-specific. With so many platforms to manage and limited resources, the temptation is often to use a "Create Once, Publish Everywhere" (COPE) strategy. However, UL takes a more tailored approach.For example, while their postgraduate recruitment campaign featured beautifully produced videos, those same polished assets didn't belong on TikTok. Instead of forcing them onto the platform, UL's team had one of their student ambassadors, Joseph, create a reaction video showing his surprise at seeing himself on billboards and buses. This lo-fi, personal approach performed significantly better than a direct upload of the campaign video ever would have.Michelle's philosophy? Give people what they want, where they want to see it. Less, but more tailored, content is often more effective than trying to be everywhere at once.How UL Successfully Recruits and Retains Student CreatorsRecruiting student content creators is one thing—keeping them engaged is another. UL has built a robust student social media officer program that balances freedom and structure.The recruitment process starts with an annual push in September, but applications remain open year-round. Michelle and her team don't just wait for students to apply; they proactively scout for talent by reaching out to students who tag UL on social media. They also visit classrooms—especially within journalism and media programs—to directly invite students to apply.Once students join the team, they're encouraged to pitch ideas freely. However, Michelle also recognizes that some students excel with assigned tasks rather than open-ended brainstorming. To keep students engaged, UL fosters a supportive community, offers regular meet-ups, and ensures contributors feel valued. The success of the program is evident: some students have stayed on for multiple years, and many use their experience as a stepping stone to career opportunities post-graduation.How UL Collaborates Across Departments for Stronger ContentOne of UL's biggest social media wins has been breaking down silos and collaborating across departments. Their recent partnership with the research team is a prime example.Research plays a huge role at UL, but translating complex scientific work into engaging content is a challenge. Rather than sticking to traditional academic messaging, UL's marketing team worked closely with researchers to create a compelling video series. These videos showcase both high-profile experts and up-and-coming scholars, presenting research in a way that resonates with a broad audience.Another exciting collaboration is with the athletics department. UL is known as "Ireland's sporting campus," and the team has been working on better integrating sports content into the central social media channels. What started as a student-generated idea—a weekly sports roundup—has now grown into a full-fledged initiative, with additional student social media officers dedicated specifically to sports content.By building trust with other university departments, Michelle's team has expanded UL's digital presence in meaningful ways—without overstretching their own limited resources.Michelle's Confession: She listens to everything—podcasts, audiobooks, e-learning courses—on double speed. Her husband jokes that he wishes he could speed up conversations with her in real life!Final ThoughtsMichelle Mc Mahon's approach to social media at the University of Limerick is a masterclass in authentic, student-driven marketing. From prioritizing real voices over polished institutional messaging to tailoring content for each platform and fostering collaborations across campus, her strategies offer valuable lessons for any higher ed marketer. - - - -Connect With Our Host:Jenny Li Fowlerhttps://www.linkedin.com/in/jennylifowler/https://twitter.com/TheJennyLiAbout The Enrollify Podcast Network:Confessions of a Higher Ed Social Media Manager is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Attend the 2025 Engage Summit! The Engage Summit is the premier conference for forward-thinking leaders and practitioners dedicated to exploring the transformative power of AI in education. Explore the strategies and tools to step into the next generation of student engagement, supercharged by AI. You'll leave ready to deliver the most personalized digital engagement experience every step of the way.Register now to secure your spot in Charlotte, NC, on June 24-25, 2025! Early bird registration ends February 1st -- https://engage.element451.com/register

Real estate is more than transactions—it's about connection, community, and storytelling. In this episode, host Traci Turnquist-Wilson sits down with Natalie Roberts, Founder & Principal of Social Strategies, to explore how authentic marketing builds trust, drives engagement, and transforms brands.With a track record of increasing pre-sale registrations by 200% and helping developers and homebuilders redefine their presence, Natalie shares her insights on:✨ Storytelling that Sells – Crafting narratives that resonate and turn prospects into loyal buyers.

Join Francisco Cardenas as he interviews Kathy Hines, a second-time guest and global brand strategist, on this episode of Loud and Clear. Kathy shares her perspective on howempathy and human connection are crucial for successful marketing. She emphasizes that while the label ofDEI is important, companies should focus on creating an inclusive work culture where employees feel motivated and valued. Kathy also highlights the importance of agility and adaptability in today's rapidly changing world. She discusses the importance of asking the right questions and reframing the problem to be solved. Kathy shares insights into how organizations can develop robust strategic plans and align their product, sales, and marketing efforts for success. The episode also explores the concept of "pre-loved" goods and the importance of community impact in business.Guest:⁠Kathy Hines⁠,Founder and Chief Marketing Officer, Blu Moon LtdProducer:⁠Rolf Ruiz⁠, Digital Strategist, Creative Technologist & Agricultor at⁠LERMA/⁠Host:⁠Francisco Cardenas⁠, Principal of Digital and Social Strategy at⁠LERMA/⁠Music: Rolf Ruiz

Football clubs' social output is a different ball game to traditional B2C brands. As one of the world's most beloved, Manchester City must both use its channels to please die-hard fans whilst enticing the emerging. In this episode, City's head of social media and international content, Paul Handler, tells us what makes their fans tick and how their strategy facilitates that. Expect to learn how to convert passion into engagement, why leveraging your content archive is crucial, and how to proactively keep a reactive mindset.    Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.  

Want to know why the word “social media manager” might have a bad taste in your mouth? Maybe you have spent a ton of money, energy and time on one, only for it to not “work” in your mind. Here is the thing, when you hire someone for help with your social, it is important to know what to ask. As the saying goes, “How can you hire someone If you don't know what you need?” This is a powerful thought and can transform how you think. Can you go from being wired to think transactionally to focusing on the value of what having deeper, more meaningful connections can mean for your business? In this episode I get the pleasure of interviewing Robert Courtney Collins, a man who is truly redefining branding and what actual strategy and success on social means. He is also the creator of the largest “social creator” conference called Creator Con. This was an interview I have sought out for years. Knowing that someone else sees and views social the way I do and has also BEEN there like I have. We started in the streets of figuring it out, and now were here. Connect with Robert:IG: https://www.instagram.com/robertcourtneycollins/Facebook: https://www.facebook.com/robertcourtney1980 Connect with Michelle:Website: https://bermanmediapd.com/Instagram @BermanMediaSocialYouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ Need a Dynamic Speaker for an Event or Group? Duh...Me!Email: Michelle@bermanmediapd.com Want FREE Social Media Advice? Join our FREE FB Group!

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Today on the show, Rene from the YouTube team explains how auto-dubbing works, the Instagram @creators account gives some ideas based on the Q&A Sticker, and Ashley Coffey answers a listener question about social strategy over the holidays. Show Notes:YouTube Auto-Dubbing Instructions (YouTube)Instagram Creator Explains Her Strategies (@Instagram) Send audio to one (or all!) of the following questions:"what's your favorite Instagram feature in 2024?" "what was your favorite TikTok/ Reel trend from 2024?” "What are your predictions for social in 2025?”Your audio  should be something like "Hi, I'm Daniel from New Jersey, I've been listening to the Instagram Stories for (X time), and my favorite Instagram feature to use in 2024 was...."Thank you in advance!!!  Enjoy Ad-Free Episodes: Patreon Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Send us a textIn this episode, Kendra shares her journey to streamline her marketing strategy and explains how reducing the number of platforms can be transformative for marketers. With the pressure to be everywhere online, many marketers feel overwhelmed. But Kendra explains that focusing on one or two channels can amplify your impact and cut down on burnout. She dives into the value of relationship marketing, sharing her personal experiences in using a small but meaningful approach to build connections that drive long-term business growth. Finally, Kendra reveals how she efficiently repurposes content across platforms with AI, maintaining consistency while saving valuable time.Highlights from today's episode include:Why less is more: focusing on one or two channels to boost resultsHow relationship marketing can bring genuine growth without spreading thinKeeping email as your consistent, personal touchpointThe power of AI in content repurposing to maintain a strong online presenceSimple, actionable steps for refining and amplifying your marketing strategyJoin Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Today's episode is such a good one. If you're a therapist in private practice who is looking for inspiration around going bigger, growing on social media and balancing motherhood with your work this is the episode for you. In today's episode we cover: How Kelley grew to over 100,000 followers. The strategies she has used to really grow her audience on Instagram. Balancing a toddler and baby at home while growing her businesses. Answering the question: Do therapists need to grow their Instagram to fill their practice? Why getting clear on your messaging is so important. Resources from the show: Download the Free SEO Guide for Beginners Here Leave a voice note for Danielle just saying hi or asking a question that she can feature on a future episode:https://www.speakpipe.com/EntrepreneurialTherapist Sponsors for today's show Need an EHR that provides human customer services, low credit card processing fees, and an easy online portal for your clients to use? Check out Jane, the EHR me and my group practice use. Use the code work AMBITION at check out to get one month free.  If building a hybrid practice is on your heart this year, check out Alma. They take the back-end work off your plate so you can focus on your clients and filling your practice.  

In this episode of THE MENTORS RADIO, Host Tom Loarie talks with David Robson, an award-winning science writer specializing in the extremes of the human brain, body and behavior. Robson reveals surprising science-backed secrets to creating lasting, meaningful connections. In this episode, he will share practical tips for strengthening relationships in every part of your life—from family and friends to career success. Don't miss this powerful conversation. Discover why connection matters more than ever and how to make it work for you! Listen to THE MENTORS RADIO podcast anywhere, any time, on any platform, just click here! SHOW NOTES: DAVID ROBSON: BIO: https://davidrobson.me/about/ BOOKS: The Laws of Connection, by David Robson The Expectation Effect: How your mindset can transform your life, by David Robson. Also titled: The Laws of Connection: 13 Social Strategies that will Transform Your Life, by David Robson The Intelligence Trap: Why smart people make dumb mistakes, by David Robson — Also titled: The Intelligence Trap: Revolutionise your thinking and make wiser decisions, by David Robson WEBSITE: https://davidrobson.me

Send us a textIn this episode of Revenue Boost: A Marketing Podcast, titled "Leveraging LinkedIn: B2B Organic Social Strategies for Enhanced Personal Branding and Business Growth," we explore the power of LinkedIn for B2B revenue growth with Indrek Põldvee from B2BGrowth. Drawing from years of expertise focused exclusively on organic LinkedIn content optimization, Indrek shares valuable insights on crafting an effective organic strategy to drive brand engagement, enhance personal branding, and ultimately fuel business growth.Indrek and Kerry discuss the answers to questions like: How can I increase the visibility of my LinkedIn posts? What are the best strategies to gain more LinkedIn followers organically? What is the ideal frequency for posting content on LinkedIn? How often should I post on LinkedIn to grow my follower base? What types of content perform best on LinkedIn for higher engagement and impressions? How do I optimize my profile or page to attract more followers?Discover the strategic questions every business should consider before investing in LinkedIn, learn best practices for profile optimization, and explore proven techniques for producing high-impact, consistent content. Whether you're a business leader, marketer, or entrepreneur, this episode provides actionable advice to maximize your LinkedIn presence and turn connections into measurable results.

In this episode of Outlast Podcast, Frank Lourence and his brother Jonathan break down all the intense moments from Survivor Season 47, Episode 8. From the return of the classic Survivor auction and surprising immunity wins to complex alliances and game-changing secrets, this episode is packed with strategic insights. Tune in as they analyze Kyle's winning streak, Rachel's risky idol play, and the moral dilemma faced by a vegetarian forced to eat meat. 00:00 - 00:09 | Introduction – Special guest: Frank's brother, Jonathan 00:22 - 00:36 | Shirley's on vacation – catching up on Survivor! 00:36 - 01:07 | Auction Returns – Frank and Jonathan discuss the fan-favorite challenge 03:18 - 03:30 | Rachel's Solo Time – Reflections on surviving the last vote 06:12 - 06:29 | Auction Strategies – Maximizing bids and camp dynamics 10:14 - 10:29 | Kyle's Dilemma – Forced to break his vegetarian streak 14:06 - 14:19 | Iconic Food Moments – What would Frank and Jonathan go all in for? 18:42 - 19:18 | Rachel Finds a Hidden Immunity – Crafty move during camp downtime 25:36 - 25:55 | Kyle's Winning Streak – Is it a blessing or a curse? 34:10 - 34:32 | Final Immunity Challenge Recap – Will Sue's win affect her game? Auction's Return Adds Depth – The revived auction challenge spices up gameplay and forces players to strategize on bids. Hidden Immunity Drama – Rachel cleverly retrieves a hidden immunity idol right under everyone's nose, setting herself up for future moves. Kyle's Winning Streak Builds Tension – Kyle's consistent wins put a target on his back, with other players waiting for his inevitable stumble. Moral Challenges on the Island – The episode brought out personal and moral dilemmas, as Kyle had to decide whether to stick to his vegetarian principles. Social and Strategic Bonds – Players like Genevieve and Rachel manipulate social ties, balancing alliances with power plays. Jonathan: "I think it adds another dynamic to the game because we've seen people just hold onto their money and now they're forced to take risks." Frank: "If I was in Kyle's shoes, I'd pick an alliance partner who can play social but keep me as the shield." Jonathan: "She's dangerous with that immunity idol, playing it close to the chest. In this game, honesty is rare and risky." Love this breakdown? Don't forget to hit subscribe and leave us a review! Share your thoughts and predictions with us on social media using the hashtag #OutlastSurvivorTalk. For all Survivor news and more: GeekFreaksPodcast.com Watch episodes and catch up on our Survivor reviews on your favorite podcast platform. Facebook: Geek Freaks Podcast Instagram: @geekfreakspodcast Twitter: @geekfreakspod Threads: @geekfreakspodcast Patreon: Support us on Patreon We'd love to hear your questions and comments! Got a burning Survivor question or a topic you'd like us to cover? Send us a message, and it might be featured in an upcoming episode! Survivor Season 47, Reality TV Recap, Survivor Auction, Hidden Immunity Idol, Tribal Council Strategy, Game Analysis, Island Life, Social Strategy, Fan Favorite Challenges, Moral Dilemmas Timestamps and Topics:Key Takeaways:Memorable Quotes:Call to Action:Links and Resources:Follow Us:Listener Questions:Apple Podcast Tags: --- Support this podcast: https://podcasters.spotify.com/pod/show/outlast-podcast/support

Unlock the secrets of effective social media marketing with Ken Ferris, Realtor with Pelletier Properties at Keller Williams! In this episode, Ken shares how his "WTF Wed" posts have become a memorable marketing tool, providing personality, purpose, and prospects for his business. Discover valuable insights from Ken's experience and learn how to enhance your own online marketing efforts. Tune in and elevate your social media game! Don't forget to follow Ken on Instagram @ken.ferris.re for more tips, ideas, and laughs!

In this episode I chat with the amazing Natalie Barbu as she reflects on her journey from a bored teenager making makeup tutorials on YouTube to launching her project management tool, Rella. She addresses the difficulties of shifting from influencer to entrepreneur and highlights the role of community engagement in marketing. It was so great to chat to Natalie and hear about how she still has a client for Social Media Management, as well as how she applies her skills in this area to the marketing for her Tech Start-Up, Rella. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My special affiliate link for Rella: https://getrella.com/?via=ellen discount code: DISHINGUP Follow Natalie on Instagram here: https://www.instagram.com/nataliebarbu/ More from Natalie HERE! Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book

In this episode of the Geek Freaks podcast, Frank and Shirley dive deep into Survivor Season 47, Episode 2 titled “Epic Boss Girl Move.” They analyze the rising tensions within the tribes, especially as certain personalities like Rome and T.K. stand out. As alliances shift and idols are found, Frank and Shirley discuss their favorite players and speculate who might be voted out next. From strategic gameplay to hilarious moments like Rachel stuffing her pockets with rice, this episode provides an entertaining and insightful breakdown of the season so far. Timestamps and Topics: 00:00 Introduction and episode overview00:48 Rome and T.K.'s big personalities and potential targets01:19 Predictions for the next tribal council02:35 The Red Tribe's idol drama with Rome and Keyshawn05:43 Analysis of idol strategy—using it now or pushing for multiple tribals10:14 Discussion of the Yellow Tribe's Andy and the idol hunt16:01 Immunity Challenge Recap: Rice, Scuba Gear, and Snake Track23:00 T.K.'s misplaced confidence after tribal loss26:03 Blue Tribe dynamics: T.K. vs. Sue31:01 Tribal Council Recap: T.K.'s shocking exit Key Takeaways: Rome and T.K.'s strong personalities are putting them at risk for early exits. Alliances are forming, but shifting daily as players scramble for control. Idol usage strategy is critical this season, with some opting to play it safe early. The immunity challenge introduced a fun new snake track maze, creating intense moments. T.K.'s brash attitude isolates him from the tribe, leading to his surprise elimination. Memorable Quotes: “Gabe is sticking to this alliance with the girls, and that's impressive—having that kind of integrity.” — Frank “T.K. is way too overconfident. I think he's got to go.” — Shirley “Rachel's stuffing rice in her pockets? That was hilarious and such a smart move!” — Frank Call to Action: Enjoyed this breakdown of Survivor Season 47? Make sure to subscribe to the Geek Freaks Podcast for more recaps, deep dives, and interviews! Don't forget to leave us a review and share this episode with your fellow Survivor fans. Join the conversation using #GeekFreaksSurvivor. Links and Resources: For all the latest news, visit our website: GeekFreaksPodcast.com Follow Us: Facebook: The Geek Freaks Podcast Instagram: @geekfreakspodcast Twitter: @GeekFreaksPod Threads: @geekfreakspodcast Listener Questions: Have a question or topic you want us to cover? Send it our way and we might feature it in a future episode! Drop your suggestions in the comments or message us on any of our social media platforms. Apple Podcast Tags: Survivor Season 47, Reality TV, TV Recaps, Survivor Strategy, Survivor Podcast, Geek Culture Podcast, Survivor Challenges, Survivor Idols, Social Strategy, TV Shows --- Support this podcast: https://podcasters.spotify.com/pod/show/outlast-podcast/support

This episode of RDR is the second half of a conversation between Scott and Stephen Turnbull, owner of T5 Insurance Services & cohost of The Scratch Agency Podcast.---Episode Markers:(0:00) - Episode Intro(1:35) - Show Start(2:30) - Social Strategy(4:45) - If You're Not Unique, You're Weak(6:50) - Out of the Box Thinking(8:10) - Value of Working with Schools(9:00) - Attaching Yourself to Organizations(10:55) - Yankee Stadium Trip(12:30) - Starting the Utica BNI Chapter(15:30) - Becoming a Connector(17:10) - Just Ask---Scott Grates Links:Referrals Done Right Book Pre Sales - https://www.referralsdonerightbook.comReferrals Done Right FB Group - https://www.facebook.com/groups/296359076662332Insurance Agency Optimization - https://www.agencyoptimization.comScott Grates Website - https://www.scottgrates.comLove Living Local  - https://www.instagram.com/lovelivinglocal315Scott's FB - https://www.facebook.com/scott.grates.1Instagram - https://www.instagram.com/scottgratesStephen Turnbull's Links:T5 Website - https://www.t5insurance.comT5 FB - https://www.facebook.com/t5insuranceT5 IG - https://www.instagram.com/t5insuranceStephen FB - https://www.facebook.com/stephen.turnbull.31Stephen IG - https://www.instagram.com/insureguy315/Podcast Website - https://scratchagencypodcast.comScratch Agency Podcast - https://podcasts.apple.com/us/podcast/the-scratch-agency-podcast/id1653015248---The Referrals Done Right Podcast is sharing the secrets to creating infinite opportunities to grow your small business. Hosted by Scott Grates.

David Drejas of OUTDrejas joins me for dinner at Twisted Q in Homewood (2053 Ridge Road; twistedq.com). As we dive into brisket platters and brownies, we talk about:   *The Corey Feldman opening slot that led to profound physical pain *The benefit of opening for Counting Crows, including the resulting live release (Live at the PAV) *David's sartorial choices, and the practical purpose they serve *Social media strategy for bands - it's “all in” on YouTube *He did the mash. He did the Monster Mash.   Thanks to David for jumping in the car, and extra special thanks to the crew at TwistedQ for the yummy food and hospitality!   Car Con Carne is sponsored by Easy Automation.   A smart home connects virtually all of the technology in your home.  With an Easy Automation-installed smart home system, you and your family can control nearly every device and system in the house in ways that are easy and fun to use.   Transform your living space with cutting-edge home automation. Experience seamless control over audio/video, lighting, climate, security, and more. Embrace the future of smart living – your home, your rules.   Get a quote by visiting Easy-automation.net, or call Dan at 630.730.3728See omnystudio.com/listener for privacy information.

Social media is more than just a content dumping ground. It's where your organization makes its first impression on potential audiences and fosters relationships with existing fans. Press refresh on your paid and organic social strategies to tap new audiences, drive ticket sales, and cultivate brand loyalty in the season ahead. Digital Download (2:10) - Dan sits down with CI Consultant Natalie Martinez to talk about advertising on TikTok: when it makes sense, how to get started, and the kind of results you can expect to see. CI to Eye with Rachel Karten (17:20) - Dan catches up with Rachel Karten, a social media consultant and author of the popular newsletter Link In Bio. They discuss the evolving role of social media in the digital marketing landscape, and what most arts and culture organizations get wrong about organic content. CI-lebrity Sightings (37:40) - Dan runs through our favorite stories about CI clients in the news. --- LINKS: TikTok | Successfully Advertise on the World's Hottest Content Platform Search Engine Land: 51% of Gen Z women prefer TikTok, not Google, for search TikTok | Advertising Policies About Advertising to People Under the Age of 18 Taproot News | How arts organizations are working to attract younger audiences Observer | Nicholas Baume On the Power of Public Art and What It's Accomplishing in New York New City Stage | Let There Be Luminance: How Lighting Designers Show Us the Show The Kennedy Center | The 47th Kennedy Center Honors

This episode is brought to you by Fatty15. Have you ever wondered why we often think others like us less than they actually do? In this episode, we explore this fascinating topic with award-winning science writer David Robson. We dive into the psychological phenomenon known as the "liking gap" and unpack why we underestimate our likability after initial conversations. Drawing from philosophy, neuroscience, and psychology, David reveals actionable strategies to break down these mental barriers and enhance our social interactions. We also delve into the impact of modern distractions like technology on our ability to connect meaningfully. We also examine the heavy toll that secrets, especially in the context of LGBTQ+ experiences, can take on our mental and physical health. Through self-reflection and forgiveness, we can lighten our emotional load and foster more genuine connections.  ----- In this episode we discuss... (00:00) Building Better Relationships (08:28) Embracing Vulnerability and Self-Compassion (10:30) Cultivating Openness and Vulnerability (15:14) Overcoming the Liking Gap (24:39) Authentic Connection Through Spontaneity (30:36) Navigating Conversations With Self-Absorbed Individuals (35:03) The Weight of Secrets (39:17) Exploring Secrets and Self-Reflection (47:22) Diminishing Returns in Expressiveness (51:59) The Power of Forgiveness in Relationships ----- Episode resources: Save an additional 15% on C15:0 essential fatty acids with code EVERFORWARD at https://www.Fatty15.com/everforward  Watch and subscribe on YouTube Learn more at DavidRobson.me

Today we're speaking with Laura Godoy of U.S. Bank. Laura Godoy is a social media measurement analyst at U.S. Bank. Laura shares her expertise in social media strategy, data analytics, and staying ahead of emerging trends. They discuss the importance of mental health breaks, the balance between organic and paid content, and the challenges of working in the financial sector's social media landscape. The conversation also covers practical advice for influencer marketers, creators, and those interested in breaking into the field of social media analytics. Additionally, the episode highlights upcoming WIM events and the importance of community engagement. Tune in for a deep dive into the behind-the-scenes world of social media strategy and analytics. 00:00 Introduction and Importance of Teamwork 00:17 Welcome to the Wim Podcast 00:45 Interview with Laura Godoy 01:57 Upcoming Events and Announcements 07:06 Deep Dive into Social Media Strategy 33:51 Balancing Work and Mental Health 38:03 Conclusion and Contact Information Connect with Laura: LinkedIn: https://www.linkedin.com/in/laura-godoy-068a39112/ Instagram: https://www.instagram.com/laurapgodoyf/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM's upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim --- Support this podcast: https://podcasters.spotify.com/pod/show/wiim/support

Welcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who's whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels In this week's episode, we talk about emerging creator archetypes, the nuances of belivability vs. truth, and the bratification of the Harris campaign!Follow Nicky on Instagram: @nicky.reardonFollow Nicky on TikTok: @nicky.reardonSubscribe to his Youtube Channel: https://www.youtube.com/@nicky.reardonThis episode includes:0:00 Introduction5:58 What is the “You before I” effect?11:12 What do you think the essence of the creator is now?15:21 How do you think relatability and companionship adapt?21:14 What is the impact of believability vs. truth?24:59 What's your initial reaction to the Harris campaign so far?28:14 How do you guide clients from telling jokes vs. talking product?38:34 Who's your favorite follow right now?----About Negronis with NordInfluencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr's CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you're an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.Cheers, and thanks for watching.

Casa Amor is Casa Among and there is SO MUCH tea this week that Nikki & Brie Love Island USA Social Ambassador to called up Cely Vazquez for a little help spilling it all! Cely is the perfect guest for Spill the Tea this week. She was on season 2 of Love Island USA so she has incredible insight into all things Love Island and she's been catching up with this season's Islanders in Fiji all summer.  Nikki, Brie, and Cely all have a lot to say about the behavior of the men in Casa Amor this week. Especially Aaron, Rob, and Kordell. Cely is especially disappointed in how things wend down with Kordell and connects some dots with Daia when some old Twitter activity resurfaced.  The scandalous breakdown of Aaron and Kaylor shocked the entire world and all three women have a lot to say about the way things played out for everyone and the jaw-dropping moment when Rob brought Daniella back to the Villa.  The Recoupling Ceremony was intense and what Kenny did surprised Brie, while Josiah's breakfast move was a huge Love Island no-no for Nikki.  All of this is leading up to a highly anticipated Movie Night that will be a must-watch on television.   Because she's the Love Island USA Social Media Ambassador, Nikki & Brie play Social Strategy with Cely, a game where she has to pick who she'd Follow, DM, and Mute and there are some TOUGH choices that she has to make.  Spill the Tea with Nikki & Brie closes out with a few calls to the voicemail line at 833-GARCIA2! Michelle from California cried when seeing what happened between Aaron and Kaylor at Casa Amor, and Gary from New York wants to see one Islander off the show, but all three ladies are big fans of this OG Islander and don't want to see her go anywhere. Leave Nikki & Brie a message at 833-Garcia2!Be sure to look for Nikki & Brie joining Maura on Aftersun and catch up on this season of Love Island USA streaming now on Peacock! Follow Love Island USA on InstagramFollow Cely on Instagram In partnership with ITV Call Nikki & Brie at 833-GARCIA2 and leave a voicemail! Follow Nikki & Brie on Instagram and send Nikki & Brie a message on Threads! To watch exclusive videos of this week's episode, follow The Nikki & Brie Show on YouTube, Facebook, and TikTok! You can also catch The Nikki & Brie Show on SiriusXM Stars 109!

So many of our conversations here on the Digital Agency Growth podcast are about the businesses and clients we serve. But one important group often overlooked is the employees, both those of our clients and of our own. Ethan McCarty makes employee experience and excellence his priority at Integral, creating award-winning programs that inspire and motivate employees to do their best work. Ethan is here today to discuss employee experience, trends in employment, and more. This week, episode 220 of The Digital Agency Growth Podcast is about the evolving employee experience in the agency world and the importance of curiosity in the workplace.Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.In this episode of The Digital Agency Growth Podcast, Ethan McCarty shares the importance of values and transparency in the company's culture and actionable steps you can take right now to build trust and stronger relationships with potential clients. Ethan is the founder and CEO of Integral, an award-winning employee experience agency serving leaders of Communications, HR, Marketing, and Technology at global and local organizations. Formerly the global head of Employee and Innovation Communications for Bloomberg LP and Global Director of Social Strategy for IBM, Ethan has more than 20 years experience leading digital communications, engagement, and marketing initiatives at scale. Ethan has led large, globally and culturally diverse teams by innovating and humanizing the practice and advising senior leaders from the CEO to first-line managers among his clients on how to do the same.In this episode, Dan and Ethan discuss the following:The benefits of both in-person collaboration and remote work.Expecting long sales cycles while working with large companies.Building trust and establishing credibility through networking, volunteering, and mentorship.The shift in management philosophy from enforcing rules to removing blockers.To read the Third Edition of the Integral Index, check out Integral's website!Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and our Video training at http://salesschema.com/takecharge CONNECT WITH ETHAN MCCARTY:LinkedInIntegralCONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:Page.orgInstitute for Public RelationsDiversity Action AllianceFull Sequence Coaching Watch our latest video training, How to Take Charge of Your Agency's Future Revenue. During this training, you'll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.

On the latest edition of Tigers Win, LSU Gymnastics Communications Director Alyssa Leal and Team Videographer Giovanni Lamonte give listeners a behind-the-scenes look at what it was like covering the Tigers' first national championship in program history - from their perspective. The two talk social strategy, hype videos, and more, detailing everything that went into telling the story of this historic 2024 squad. --- Send in a voice message: https://podcasters.spotify.com/pod/show/heyfightinpodcast/message

Social networks are monsters when it comes to brand awareness. Whether you're posting a text-only post on LinkedIn, a carousel on Instagram, or going live on TikTok, all these platforms have their strengths. The biggest reason I'm such a big fan of social for building brand awareness is because it's FREE. On today's episode of the GaryVee Audio Experience, I'm sharing a recent hangout Hawk virtual event. The Hangout Hawk is 1 of 32 Access Token characters a part of the VeeFriends universe. This is a redeemable token that allows the token-holder to unlock unique experiences with myself. On this call, we talk with the holders about everything from finding your niche and building a brand to Social Strategies and digital collectibles. I hope you guys enjoy this one! --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message