Marketing Unschooled

In this episode, we dive into the future of social media in twenty eighteen. If you've been following the news at all you know that social media has come under fire like never before. This last year has seen the shine of social media fade and the reality of what these platforms represent (major media and advertising companies) has changed public perception. All this and more discussed in this latest episode of Marketing Unschooled

Highlights from the conversation: The days of true community building are still here. Whether or not a brand feels that they own those communities. We've got to really temper our cynicism in a way with the reality. And I think you look at first of all who you are, who these brands are trying to target what their (audience’s) media consumption habits are. How old are they, what the demographics are? You know people just genuinely customers who love a product love a brand that they are proud of it. They buy it and they show it off. And this behavior is you know everyone. So many people exhibit this behavior to some degree and they will do this online organically and in some cases that's even without the brand's involvement at all. Are there brands or even categories that when they're looking at their resources buckets are thinking: "OK we have resources to invest, but is there a point where social actually doesn't make sense. Would they be better off to invest it into a Search of better product into an app? That's not your goal. Facebook community growth, for example, should just be a means to an end. That consumer engagement to improve loyalty or streamlining customer service are metrics to be measuring. The same goes for consumers. Their goal isn't really to go on Facebook. Their goal is to be heard. Whether it's calling up the company or emailing them or tweeting at them. At the end of the day, it is about the expectations of the brand, and the end consumer that are the important metrics to measure – not how many likes or fans you have.

Connect with the hosts:Josh Muirhead // LinkedIn | Twitter Jonathan Sy // LinkedIn | Twitter

Welcome to Marketing Unschooled, a weekly unfiltered but focused look into the world of marketing & communications. Each week, host Josh Muirhead, Jonathan Sy, and Chris Morales explore a wide selection of topics impacting the marketing industry. THIS WEEK'S TOPIC CONTINUES THE TREND OF TACKLING BIG TOPICS: BRANDS THAT COME TO THE AID OF THEIR SPONSORED ATHLETE, CELEBRITY, NOTABLE SPOKESPERSON OR CAUSE - AND THOSE BRANDS WHO DON'T.The show opens with Josh telling the recent story of Stephen Curry and his Twitter battle with 45th and current President of the United States Donald Trump. During this very public battle, Stephen's lead sponsor - Under Armour - was put in a very interesting position. Do they come to the defense of their largest athletic celebrity and a large reason why Under Armour has grown (although not the last few Q's, sorry UA) OR do they simply do nothing and hope this, like so many other things, passes over.  ADDITIONAL LINKS MENTIONED IN SHOW:Josh Muirhead // LinkedIn | Twitter Jonathan Sy // LinkedIn | Twitter Chris Morales // LinkedIn | Twitter

In Episode number two of Marketing Unschooled, Josh Muirhead and Jonathan Sy dig deep into the topic of Perception. As they kick off, Josh recounts a recent article he read regarding the value of a $1,800 iPhone 8 and how by placing the price so high, Apple is deploying the strategy of Anchoring. They price high, and thus place the perception of value on the new iPhone, while at the same time making a less expensive iPhone 7 or iPhone 6s seem like a "deal."Ep. 2 - Power of Perception | Marketing UnschooledJosh Muirhead, Jonathan SyHosts:Josh Muirhead // LinkedIn | Twitter @josh_muirheadJonathan Sy // LinkedIn | Twitter @jonsy

For our first episode we're talking about like for a Marketing Agency in 2017. As Chris puts it at the 25-minute mark, traditional agencies are dead - and why that is and what can be done to be successful as a marketing agency in 2017 are all on the table in this first episode.We also talk about working in a marketing agency. How they can be considered "sweatshops" (another from Chris) and the pros of working in an agency even if the work-life balance is shit. We hope you enjoy this first episode for Marketing Unschooled and make sure to subscribe via Apple Podcasts, or wherever you listen.Josh Muirhead can be found at:joshmuirhead on LinkedInChris Morales can be found at:ChrisMorales on LinkedInJonathan Sy can be found at:JonathanSy on LinkedIn