Podcasts about Earned media

In dieser Folge des Onlineshop Geflüster Podcasts wird's persönlich: Ich spreche über eine Sache, die mir früher richtig schwergefallen ist – und warum es ein Gamechanger war das zu ändern. Egal ob im Business oder privat: Hilfe anzunehmen ist kein Zeichen von Schwäche, sondern der erste Schritt zu echtem Wachstum. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um einen Klassiker: Deine Meta Ads liefern plötzlich richtig starke Ergebnisse – und brechen dann komplett ein? Wir schauen uns an, woran das liegen kann, was du tun solltest, wenn der ROAS ins Bodenlose fällt und wie du deine Ads wieder stabil auf Kurs bringst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um die bittere Wahrheit: Gute Ads allein bringen dich nicht ans Ziel. Ich teile mit dir, warum selbst hochwertig produzierte Creatives nichts bringen, wenn dein Onlineshop und dein Angebot nicht on point sind – und was stattdessen den Unterschied macht, wenn du profitabel skalieren willst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Casey Saran, CEO of Spaceback, joins Ari Paparo and Eric Franchi to talk about how brands are approaching creative in a landscape shaped by social platforms, AI tools, and evolving media formats. The conversation covers the use of organic and creator content in paid campaigns, the growing volume of creative assets, and how some brands are adapting their internal processes. They also touch on platform updates from Meta, TikTok, Spotify, and more in the context of recent earnings and product changes. Learn more about your ad choices. Visit megaphone.fm/adchoices

Wie kommt deine Marke ins Gedächtnis von KI – und bleibt dort? In dieser Solo-Folge von The Walk of Brand – MARKE. MACHT. UMSATZ. zeige ich dir, wie du deine Marke strategisch so positionierst, dass sie in den KI-Tools überhaupt eine Rolle spielt. Denn eines ist klar: Wenn du in den Trainingsdaten großer KI-Modelle nicht vorkommst, existierst du dort nicht. Kein Zitat. Keine Erwähnung. Keine Relevanz – weder für Maschinen noch für Menschen.

On this episode of Destination on the Left, I talk with Colleen Onuffer for the second installment of a four-part series exploring the PESO Model—Paid, Earned, Shared, and Owned media—in integrated marketing. Colleen shares more about earned media: what it is, why it's critical for building credibility, and how organizations in the travel, tourism, and hospitality industry can use it to tell their story more powerfully. From collaborating with influencers to maximizing media placements, she explains how earned media fits into the bigger picture and interacts with other parts of the PESO framework. What You Will Learn in This Episode: How Colleen Onuffer defines earned media and why it is considered more credible and trustworthy by consumers compared to paid and owned channels Why the Peso Model is essential for creating an integrated and effective PR strategy, and what the interconnections are between paid, earned, shared, and owned media How to approach strategic PR planning, including the importance of starting with research, setting clear goals, and understanding your audience What types of earned media tactics Colleen recommends for destination marketers, including media relations and influencer partnerships How emerging trends like artificial intelligence (AI), podcasts, and the rise of micro and niche influencers are shaping the landscape of earned media Why measurement and the Barcelona Principles are so critical for PR success, and how to plan up front to track the true impact and quality of earned placements How to start small, leverage multi-channel opportunities, and set yourself up for measurable success How Earned Media is Different from PR Destination marketers know that cutting through the noise to reach travelers is harder than ever. In a world saturated with content and advertising, earning trust and attention calls for a sophisticated mix of strategy, storytelling, and smart tactical planning. We're discussing the critical “E”—Earned Media—in the integrated PESO model this week. The Value and Challenge of Earned Media Earned media is any publicity gained through organic means rather than paid advertising. Unlike owned or paid channels, it's the result of others—media outlets, influencers, travelers, or even locals—talking about your destination. Think press coverage, travel blogger posts, influencer recommendations, glowing TripAdvisor reviews, or enthusiastic social shares. Colleen emphasizes that earned media carries higher trust among consumers. Because earned media is not paid for by a brand directly, it's often perceived as more credible or trustworthy by consumers. Mainly because brands don't control the message. Unlike owned or paid media, where the brand is the voice, earned media relies on the voices of others to push the brand or narrative. It's both valuable and vulnerable—a product of relationships, storytelling, and a bit of risk-taking. Creating an Earned Media Strategy It's tempting to jump straight to pitching, press trips, or influencer outreach. But effective PR starts with strategic foundations. Colleen recommends that travel marketers: Define Their Positioning: What's the unique appeal or challenge your destination faces? Unlock Insights Through Research: Deeply understand audience motivations, needs, and media behaviors. Set SMART Goals: How many placements? What kind of coverage, and where? Do you want to attract a niche or mass audience? Build Audience Personas: Understand their pain points, decision-making process, and where they seek inspiration. With these insights, your earned media initiatives—whether hosting writers, partnering with content creators, or launching brand ambassador programs—are more likely to land meaningful, measurable results. Resources: Website: https://travelalliancepartnership.com/ LinkedIn Personal: https://www.linkedin.com/in/colleenonuffer/ LinkedIn Business: https://www.linkedin.com/company/tapintotravel/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast Candy Rack: https://apps.shopify.com/candyrack?utm_source=affiliate&utm_medium=partnerjam&locale=de In dieser Folge des Onlineshop Geflüster Podcasts zeige ich dir, wie du mit der richtigen Shopify App deinen durchschnittlichen Warenkorbwert erhöhen kannst – und warum das einer der stärksten Hebel für mehr Profit im E-Commerce ist. Wenn du mehr als ein Produkt im Onlineshop hast, solltest du diese Folge auf keinen Fall verpassen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this revealing episode, Pangolin's co-founders dive deep into the transformative world of earned media and PR. Will Cook and David Phillips break down how the communication landscape has dramatically shifted over the past decade, introducing their innovative 4P model: Publishers, People of Influence, Platforms, and Peers.The conversation explores how modern PR extends far beyond traditional media relations, incorporating influencers, social platforms, and community engagement. Using real-world examples like their Frank's Hot Sauce campaigns with Danny Dyer, they demonstrate how a single campaign can generate multi-channel impact, from social media buzz to traditional media coverage.______________________________________________________Connect:LinkedIn: PangolinPangolin@Pangolin_PRWebsite: pangolinpr.com______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global Linkedin: Ikechukwu MgbenweluSocials: PRCA_HQ

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast In dieser Folge des Onlineshop Geflüster Podcasts spreche ich über eine Sache, die dir kaum jemand sagt: Warum du als Gründer oder Gründerin im E-Commerce viel weniger mit deinen Produkten zu tun hast, als du denkst – und viel mehr mit Problemen. Ich zeige dir, wie du besser mit diesen Herausforderungen umgehst, worauf es wirklich ankommt und wie du dein Unternehmen mit klarem Fokus weiterbringst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utmsource=organic&utmmedium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um Rabattaktionen – und warum sie deinem Onlineshop nicht schaden, sondern echte Chancen bieten können. Ich zeige dir, wie du Rabatte strategisch nutzt, deine Marge im Griff behältst und gleichzeitig deinen Umsatz pushst – ohne an Markenwert zu verlieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Ever gotten a DM saying, “We'd love to feature you in Forbes... for $250”?Or seen someone on the Today Show and wondered how they actually got there?In this episode, we're talking all things earned media—what it is, why it matters, and how small businesses (yes, even with tiny budgets) can get press that actually moves the needle.I'm joined by PR expert Holly Mitton of Little Bird Boston, who breaks down what really goes on behind the scenes in modern PR. It's not all glitz and glamour, and it's definitely not all pay-to-play. If you've ever thought PR was out of reach, or felt totally confused by the mixed messages and shady pitches in your inbox, this is the episode for you.

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir über eine der größten Lügen im E-Commerce: dass Umsatz gleich Erfolg bedeutet. Ich teile mit dir, warum du dich lieber auf Profit und nachhaltiges Wachstum konzentrieren solltest – und wie du langfristig ein stabiles E-Commerce-Business aufbaust, statt dich nur von Umsatzzielen stressen zu lassen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um ein Thema, das wirklich jeden Onlineshop betrifft: Kaufabbrüche im Checkout. Ich zeige dir, warum sie oft viel normaler sind, als du denkst, woran es wirklich hakt – und was du tun kannst, um deine Conversion Rate im Checkout spürbar zu verbessern. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Genevieve Branco, Marketing and Communications Director at Adventist Health, about how healthcare marketers can drive patient acquisition and build brand trust—even with limited resources. You'll learn why authentic storytelling and earned media are more valuable than ever, how to align closely with operations teams, and how to measure your marketing impact across channels. Most importantly, you'll walk away with strategies to do more with less, prioritize genuine human connection, and create integrated campaigns that truly move the needle for your organization. RELATED RESOURCES Connect with Genevieve - https://www.linkedin.com/in/genevievebranco/ Marketing + Operations: Why Total Alignment is Vital to Growth - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-operations-alignment/ Healthcare Marketing Strategies During A Recession - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/marketing-strategies-during-recession/ When & How to Expand Your Healthcare Media Mix - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/expanding-channel-media-mix-strategy/ Harnessing the Power of AI Marketing for Healthcare - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/harnessing-ai-marketing-for-healthcare/

ADHD entrepreneurs are smart, capable - and often pricing themselves into burnout.In this episode, Skye interviews Marcel Petitpas, CEO of Parakeeto and the guy behind the numbers for hundreds of agencies. They dig into why most service businesses struggle with profit (it's not what you think), and how to finally price for sustainability.What we cover:The ADHD-friendly way to figure out what your services should costThe 3 key numbers you need to track (and how to figure them out)How to future-proof your pricing so you can actually hire helpThe ADHD-friendly habit that improves pricing, clarity, and confidenceMath trauma ends here.Free Agency Toolkit: https://parakeeto.com/toolkit/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=The+ADHD+Skills+LabParakeeto Foundation Course: https://course.parakeeto.com/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=The+ADHD+Skills+LabFree Model Platform - https://form.asana.com/?k=1OSsviJBE_luDSLhqMwoRA&d=1156118475728463?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=The+ADHD+Skills+LabP.S. If you feel like the bottleneck in your business and life feels like chaos, click here to apply for a call with me. We'll discuss your struggles and explore systems to support you in growing without the overwhelm.

Hier geht's zum Meta Scaling System: https://www.berend-heins.de/meta-scaling-system?utm_source=organic&utm_medium=podcast In dieser Folge des Onlineshop Geflüster Podcasts geht's um eine Angst, die viele gar nicht so richtig auf dem Schirm haben – die dich aber heimlich davon abhält, mit deinem Onlineshop zu skalieren. Ich teile mit dir eigene Erfahrungen und zeige dir, wie du diese mentale Hürde im Business erkennst und aus dem Weg räumst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

In dieser Folge des Onlineshop Geflüster Podcasts geht's um drei AI-Use-Cases, die jeder Onlineshop nutzen sollte. Ich zeige dir, wie du mit KI deinen Kundensupport effizient automatisierst, Produktbilder und Werbemittel easy generierst und sogar ganze Skripte für Ads, Content oder Produkttexte erstellen lässt. Wenn du wissen willst, wie du dadurch richtig Zeit sparst und mehr aus deinem Shop rausholst, hör unbedingt rein. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Send us a textIn this solocast episode, On Top of PR host Jason Mudd discusses why “guaranteed media” isn't earned and how to protect yourself from misleading PR firms.Tune in to learn more!Five things you'll learn from this episode:1. What “guaranteed media coverage” really means — and why it's rarely earned2. The differences between earned, placed, contributed, and sponsored content3. How deceptive firms use fake credibility and vanity metrics to lure clients4. The true cost of falling for pay-to-play PR, including damaged trust and wasted budgets5. What questions you must ask before hiring a PR partner to protect your investment Quotables“If it's guaranteed, it's not earned. And if it's not earned, it's not PR — it's advertising.” — @JasonMudd9“You're not being pitched to journalists. You're being pitched to a payment processor.” — @JasonMudd9“Too many firms are ghostwriting puff pieces and calling it earned coverage. It's not.” — @JasonMudd9“Earned media is hard to win, and that's exactly why it works.” — @JasonMudd9“You deserve real answers, not marketing spin.” — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.About Jason Mudd, Axia Public RelationsJason Mudd is a trusted adviser and dynamic strategist for some of America's most admired brands. Since 1994, he's worked with brands including American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. Jason founded Axia Public Relations in 2002. Forbes named Axia one of America's Best PR Agencies. At Axia, Jason oversees strategic communications for national clients and leads top PR talent. Clients love his passion, innovation, candor, commitment, and award-winning team. He consults with leadership teams at billion-dollar global business-to-business and business-to-consumer brands, advising them on spokesperson training, crisis communications, analytics, social media, online reputation management, and more. In an increasingly tech-forward world, Jason's grasp of the technological demands companies face helps his multiple-sector clients reach their target audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo. He speaks to corporations and industry groups and writes about PR trends and best practices for American City Business Journals and other national outlets.Guest's contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations1:1 consultations and training withSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, wie du vermeidest, dich im Tagesgeschäft zu verlieren – und stattdessen die Hebel nutzt, die deinen Onlineshop wirklich nach vorne bringen. Wir sprechen darüber, welche Aufgaben dich auf sechsstellige Monatsumsätze bringen, wie du deinen Fokus findest und dein Business profitabel skalierst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, welche Aufgaben wirklich in deinen Verantwortungsbereich als Gründer oder Shopbetreiber fallen – und welche du dringend abgeben solltest. Denn wenn du deine Zeit mit Aufgaben verbringst, die du für 15 € pro Stunde auslagern könntest, blockierst du dein eigenes Wachstum. Gerade im E-Commerce ist Fokus auf Strategie, Skalierung und Produktentwicklung entscheidend. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, wie es möglich ist, mit nur einem einzigen Produkt 250.000 € Monatsumsatz zu erzielen – und warum das gar nicht so unrealistisch ist, wie viele denken. Du erfährst welche Strategie dahintersteckt und wie auch du das Umsatzpotenzial deines Shops voll ausschöpfen kannst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts geht's ums liebe Geld – konkret darum, warum sich viele Shopbetreiber ein Gehalt auszahlen, das an Selbstausbeutung grenzt. Ich zeige dir, wie du deine Zahlen besser im Griff behältst und dir endlich mehr auszahlen kannst – trotz laufender Kosten, Wareneinkauf & Ad Spend. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In this episode of the Econ Dev Show, Dane Carlson sits down with April Mason, president and founder of Violet PR, a boutique public relations agency specializing in economic development. April explains the difference between earned and paid media, sharing how editorial coverage can be worth five to seven times more valuable than advertising because of its inherent credibility. The conversation covers newsjacking techniques, where PR professionals quickly tie current news events to their clients' stories, and explores how economic development PR differs from consumer-focused campaigns by focusing on business trends, tax incentives, and workforce development rather than lifestyle content. Like this show? Please leave us a review here (https://econdevshow.com/rate-this-podcast/) — even one sentence helps! Ten Actionable Takeaways for Economic Developers Monitor news headlines daily and hold weekly team meetings to identify PR opportunities Focus on earning editorial coverage rather than paying for advertisements for 5-7x better credibility Develop a newsjacking strategy to quickly tie breaking news to your organization's strengths Pitch thought leadership articles to trade publications in your industry Create redundant systems or unique selling points that can become newsworthy angles Build relationships with journalists who cover economic development and business topics Develop spokespeople who can provide expert commentary on industry trends Differentiate your PR approach from consumer marketing by focusing on business fundamentals Leverage client successes and unique infrastructure as story angles Maintain a proactive media relations strategy rather than waiting for news to happen Special Guest: April Mason.

In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, wie du die Lebensdauer deiner Ads verlängern kannst, um mehr aus deinen Winner Creatives herauszuholen — und das mit deutlich weniger Aufwand, als ständig neue Anzeigen zu testen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Feeling stuck building your solo business? Hustling hard, but not seeing that breakthrough? You're not failing, you might just be on the wrong path.In this episode, I talk with Marcel Petitpas, CEO of Parakeeto, about the real process of finding momentum: it's not about sticking to your first idea.It's about having the courage to pivot and chase the right solution.Here's are the lessons from Marcel to create momentum and real, consistent revenue:1️⃣ Obsession Over the Problem2️⃣ Lose the Limiting Rules3️⃣ Presell Before You Perfect4️⃣ Pace Comes From ClarityReady to break the cycle and finally get consistent results? Subscribe to my YouTube channel to learn more frameworks that actually works!--Free Agency Toolkit: https://parakeeto.com/toolkit/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=John+MeyerParakeeto Foundation Course: https://course.parakeeto.com/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=John+MeyerFree Model Platform - https://form.asana.com/?k=1OSsviJBE_luDSLhqMwoRA&d=1156118475728463?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=John+Meyer

Creative Testing Masterclass: https://youtu.be/8KOAlnC3Aso In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, wie du das Creative Testing für deine Meta Ads richtig angehst. Ich gehe mit dir Schritt für Schritt durch, wie du dabei am besten vorgehst, kläre die häufigsten Fragen und räume typische Unklarheiten aus dem Weg. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich darüber, ob und ab wann sich Tracking Tools für deinen Onlineshop wirklich lohnen. Wir schauen uns an, welche Arten von Tracking-Tools es gibt, was sie dir im Performance Marketing bringen können – und worauf du bei der Auswahl achten solltest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts geht's darum, warum Meta Ads Freelancer deinem E-Commerce Business oft mehr schaden als helfen – und was du stattdessen brauchst, um wirklich zu skalieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts rede ich darüber, ob Wachstum in einem scheinbar übersättigten Markt überhaupt noch möglich ist – und wie du es schaffst, dich klar vom Wettbewerb abzuheben. Wir reden darüber, was erfolgreiche Marken in dieser Situation anders machen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts erfährst du, warum du dich bei der Steuerung deiner Meta Ads nicht blind auf den ROAS der Werbeplattform verlassen solltest. Wir sprechen über bessere Entscheidungsgrundlagen wie tatsächliche Profitabilität, Attribution und welche Metriken dir wirklich helfen, deine Ads sinnvoll zu optimieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Website: https://www.mollie.com/de/ Chris LinkedIn: https://www.linkedin.com/in/christopher-henke-mollie/ E-Commerce Report: https://www.mollie.com/de/papers/european-ecommerce-report In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Chris von mollie über vielfältige Zahlungsarten, darüber, welche du in deinem Shop anbieten solltest – und wie du herausfindest, welche Payment-Optionen wirklich zu DEINEM Onlineshop passen. Wir reden außerdem über Checkout-Optimierung, Vertrauen im Kaufprozess und wie du das Kundenerlebnis beim Bezahlen auf das nächste Level bringst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Nothing's Hollie Bishop joins the Marketer's Brief podcast to discuss the importance of earned media when marketing its new phones.

Send us a textIn this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationshipsTune in to learn more!Our Guest:Vannyda Thach is the Head of Media Success at Qwoted. With a background in media relations and digital communications, Vannyda helps journalists find trusted sources and build meaningful relationships through the Qwoted platform. Her experience spans PR campaign management, social media strategy, and work with major entertainment events, including Disney's “Big Hero 6” premiere.Five things you'll learn from this episode:1. Why building relationships (and not just landing placements) is the foundation of good media pitching2. The difference between cold pitches and media query responses — and how to craft both effectively3. Best practices for using Qwoted to match sources with journalists quickly and accurately4. How personalization, clarity, and relevance impact whether journalists notice or ignore a pitch 5. The role of urgency and profile optimization in earning top-tier media coverage Quotables“You want to be unique. You want to have your own take on the topic.” — @VannydaThach“Remember to call the journalist by their name. If your pitch isn't personalized, they'll see right through it.” — @VannydaThach“Pitching media is about being helpful, not selling. Focus on building the relationship.” — @JasonMudd9“Don't ghost reporters. Communicate early if something changes. It's all about respect.” — @JasonMudd9“Journalists are busy and under pressure. The more complete your profile, the more credibility you have.” — @VannydaThachIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us though Buy Me a Coffee or by leavinging us a quick podcast review.About Vannyda ThachVannyda Thach is the Head of Media Success at Qwoted, a platform dedicated to connecting journalists with expert sources. Based in Los Angeles, she leads a team committed to supporting media professionals — including journalists, freelancers, podcasters, and producers by facilitating connections with the right experts for their stories, even under tight deadlines. With a journalism and public relations background, Vannyda earned her bachelor's degree in journalism with an emphasis in public relations from California State University, Long Beach. Her career began with roles such as a communications intern at AARP and public relations manager for DisneyExaminer. She later joined Citizen Relations, progressing from a junior account executive to senior account executive, managing PR campaigns and fostering media relationships. At Qwoted, Vannyda leverages her PR experience to assist journalists in finding trusted sources and building meaningful relationships through the platform. She emphasizes the importance of being helpful over selling in media pitching and building genuine connections with reporters.Guest's cSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

In this episode, Scott Becker explores the importance of supporting friends’ businesses by paying fair value, avoiding requests for free services, and understanding the true nature of earned media.

Earned media opportunities for SEO (Search Engine Optimization) and PR (Public Relations), specifically discussing how to create "power pages" on your website is in this episode.Focusing on the importance of having a strong online presence to leverage media features effectively, emphasizing that sending traffic to your own website first is crucial for building authority and gaining brand equity. We touched on using tools like Ahrefs to check domain authority, analyzing a platform's social media presence, and the strategic advantages of using platforms for Pinterest SEO for long-term visibility and traffic generation due to its unique features and user behavior. The discussion also explores the increasing role of AI tools in content creation and marketing strategies.FAQs on Earned Media Opportunities for SEO and PR1. What are earned media opportunities and why are they important for businesses?Earned media refers to publicity gained through promotional efforts other than paid advertising, essentially media exposure that is "earned" through relationships, content creation, and engagement. These opportunities are crucial for businesses because they can significantly boost your search engine optimization (SEO) and public relations (PR) efforts. By being featured on external platforms like radio, TV, podcasts, magazines, or websites, you gain exposure to new audiences and build brand authority. This exposure, especially when linked back to your website, creates "power pages" – pages on your site that receive significant traffic and engagement. This organic traffic and external validation contribute to stronger online presence and brand equity, which are vital for long-term business growth.2. How can I leverage earned media opportunities to benefit my website's SEO?To effectively leverage earned media for SEO, it's essential to ensure that any features or mentions on external platforms directly link back to your website. Instead of directing people straight to the platform where you were featured, guide them to your website first. On your website, you can have a dedicated page (a "power page") that highlights your earned media appearances. This serves as the "first landing" for visitors, establishing your authority and allowing them to explore your content and offerings before clicking through to the external source for more context. This strategy drives valuable organic traffic to your site and builds essential backlinks, which are votes of confidence from other websites that improve your search ranking.3. What is domain authority and why is it important when considering earned media opportunities?Domain authority is a search engine ranking score that predicts how likely a website is to rank in search engine results pages (SERPs). When considering earned media opportunities, it is crucial to check the domain authority of the platform offering the feature. A high domain authority indicates that the platform is credible and trusted by search engines. Getting featured on a website with a high domain authority means that the backlink you receive carries significant weight, positively impacting your own website's domain authority and overall SEO performance. You can use tools like Ahrefs to check the domain authority of both potential media partners and your own website.P.S. We are one episode away from 500 episodes! See you soon!More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

In this episode, Scott Becker explores the importance of supporting friends’ businesses by paying fair value, avoiding requests for free services, and understanding the true nature of earned media.

Growth is the goal for many agencies, but as your team hits certain size thresholds, your structure, systems, and workflows can start to break down.Marcel Petitpas, CEO of Parakeeto, has spent years helping agencies around the world clean up their operations, tighten up forecasting, and build financial systems that actually support scale.In this episode, Marcel shares what breaks as agencies grow, and how small optimizations can make the difference between momentum and mayhem. If your team's growing fast, but your numbers aren't adding up, this one's for you.Here's what we dive into:The critical headcount thresholds where agency ops tend to break - and what to do at each stageThe metrics that really matter when you're trying to scale profitablyHow to build a top-down forecasting model that's simple, fast, and actually usefulHow to align your leadership team around a shared, consistent view of performanceWhy data hygiene matters, and how to balance accuracy vs precision to help you make smarter, faster decisionsMarcel also breaks down the operational traps that create noise, slow growth, and kill clarity. Plus what you can do right now to lead with better insight.Additional Resources:Follow Marcel on LinkedIn: https://www.linkedin.com/in/marcelpetitpas/Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Parakeeto's Website: https://parakeeto.com/Marcel's Agency Profitability Toolkit: https://parakeeto.com/toolkit/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Harv+Nagra Parakeeto's Foundation Course: https://course.parakeeto.com/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Harv+NagraThe Agency Profit Podcast: https://agencyprofitpodcast.simplecast.com/ Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter: https://scoro.com/podcast#handbookThis podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.

Michelle Rupp, an Emmy Award winning broadcast journalist, is the Founder and CEO of Memorable Results Media, a boutique agency dedicated to helping small and medium-sized businesses gain earned media coverage on local and regional television. With a background in news production and a passion for empowering business owners, Michelle uses her 25 years of experience in broadcasting to deliver tangible results. Her clients frequently see increased revenue, sold-out events and elevated visibility in their communities, with many attributing significant business growth to her media strategies.

Sean Layton, Executive Vice President of Earned Media at Zeno Group, shares key trends shaping the media landscape and Zeno's strategy for looking beyond legacy media for great opportunities. He explains how to select the right spokespeople and messaging considerations.

What's ahead for communicators in 2025? We asked 14 of PR's Top Pros to share their key insights in this episode of What to Watch for in 2025.Featured communicators:Doug Simon, CEO of D S Simon MediaSonia V. Diaz, President of the Hispanic Public Relations Association (HPRA) and Founder & President of Zaid CommunicationsRoger Bolton, Former CEO of the Arthur W. Page SocietyJen Dobrzelecki, SVP, Healthcare Group Lead at PadillaSean Layton, Executive Vice President of Earned Media at Zeno GroupMercy A. Quaye, Founder & President of The Narrative ProjectJonathan Heit, Co-Founder and Global CEO of AllisonRachel Neppes, Head of Public Relations for Targus + HYPERMike Rosich, CEO of Current GroupNicole Flowers, Vice President of Media Relations Services at Flowers Communications GroupKen Kerrigan, Senior Vice President and Co-Lead of the Business & Professional Services Practice at The Bliss GroupTaryn Parker, Vice President of SpoolDavid Fuscus, CEO of Xenophon Strategies and Founder & CEO of Précis AIAnna Walsh, Principal of A-Corner Public RelationsAquinas Early, Vice President of Integrated Marketing Services at Flowers Communications Group

In this episode of Content, Briefly, Jimmy chats with Mariela Azcuy, VP of B2B Strategy and Executive Communications at Carve Communications. Mariela shares her career path from agency PR to in-house roles and back, and unpacks how Carve helps tech clients navigate today's complex media landscape. She discusses the evolving definition of PR, the importance of narrative-building, and how AI is transforming agency work. Tune in for practical advice on bridging the gap between content and PR, and learn how to get your brand's story noticed in a crowded market.Huge thanks to Ten Speed for sponsoring this episode. Schedule a consultation and mention "Superpath" for 10% off.************************Useful Links:Mariela on LinkedIn: https://www.linkedin.com/in/marielaazcuy/Website: https://carvecomms.com/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

Send us a textIn this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a public relations firm. Tune in to learn more! Five things you'll learn from this episode:1. Media relations is just one part of strategic public relations2. What makes a story newsworthy3. What journalists really care about when evaluating your pitch4. Why relationships don't guarantee coverage5. What PR tools you shouldn't buy until you're ready Quotables"Public relations is not only media relations. Media relations isn't what most people think it is either." — @JasonMudd9"Earned media must be earned. If someone guarantees coverage, you're buying ads, not PR." — @JasonMudd9"The only audience that matters is the journalist's audience — not your CEO or marketing team." — @JasonMudd9"Great [news] stories beat great [media] relationships." — @JasonMudd9 "PR is a long-term business strategy — not a one-time campaign or quick win." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us by buying us a coffee or leaving us a quick podcast review.About Jason Mudd, Axia Public RelationsJason Mudd is a trusted adviser and dynamic strategist for some of America's most admired brands. Since 1994, he's worked with brands including American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. Jason founded Axia Public Relations in 2002. Forbes named Axia one of America's Best PR Agencies. At Axia, Jason oversees strategic communications for national clients and leads top PR talent. Clients love his passion, innovation, candor, commitment, and award-winning team. He consults with leadership teams at billion-dollar global business-to-business and business-to-consumer brands, advising them on spokesperson training, crisis communications, analytics, social media, online reputation management, and more. In an increasingly tech-forward world, Jason's grasp of the technological demands companies face helps his multiple-sector clients reach their target audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo. He speaks to corporations and industry groups and writes about PR trends and best practices for American City Business Journals and other national outlets.Guest's contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations 1:1 consultations and training with Axia Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Birgitt Vaughan, the Director of Public Relations for Sonoma County Tourism, joins Adam on today's episode of The Destination Marketing Podcast to talk all things earned media. Birgitt touches on her background and how building relationships with journalists drove her to want to work in public relations. She underscores the importance of building those meaningful relationships with journalists with a story about how she used those strategies to get an article published about her destination in the New York Times. Birgitt also discusses the changing landscape of earned media and how she adapting in this new age. Sonoma County Tourism Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

Send us a textIn this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.Tune in to learn more!Our Guest:Linda Zebian is the senior director of communications at Muck Rack. She leads internal and external communications strategies across the enterprise. Her work spans across messaging, issues management, media relations, social media, and employee communications. As Muck Rack's first-ever communications hire, Linda brought extensive experience from The New York Times, where she spent 10 years in various communications roles. She was named a “Woman to Watch” by PRWeek in 2024 and recognized for her leadership in Ragan Communications' 2023 Top Women in PR list.Five things you'll learn from this episode:1. The current state of work-life balance in journalism2. Key stressors impacting media professionals today3. How PR professionals can improve relationships with journalists4. The evolving landscape of newsroom workflows5. Strategies to support journalists' well-being and efficiencyQuotables"The media industry has changed dramatically, and work-life balance is a bigger challenge than ever." — @LindaZebian"Journalists are under immense pressure. PR pros can help by being mindful of their time and needs." — @LindaZebian"The relationship between PR and journalists should be built on trust, efficiency, and respect." — @JasonMudd9"Empathy in media relations goes a long way. Understanding journalists' workload can improve PR success." — @LindaZebian"Being strategic and concise in your pitches will make journalists more receptive to your stories." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend, buy us a coffee, or leave us a quick podcast review.About Linda ZebianLinda Zebian is the senior director of communications at Muck Rack, where she leads internal and external communications strategy, including messaging, issues management, media relations, social media, and employee communications. She joined Muck Rack in January 2022 as its first-ever director of communications, bringing a wealth of experience in media and corporate communications.Before working at Muck Rack, Linda spent a decade at The New York Times, where she held various communications roles supporting growth, product, and technology teams. She played a key role in reinforcing the company's innovation and financial success, driving subscription growth, and strengthening brand affinity. Prior to that, she worked at Consumers Union, managing media relations for Consumer Reports. She began her career as a reporter at Folio before transitioning into conference programming for Red 7 Media.Linda was named a “Woman to Watch” by PRWeek in 2024 and a “Top Woman in PR for Leadership” by Ragan Communications in 2023. She frequently givSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

In this episode of The Long Game Podcast, Alex Birkett sits down with Molly St. Louis, an award-winning multimedia marketer with experience in PR, content, and video strategy. Molly shares her journey from theater and journalism to leading marketing at high-growth startups, explaining how storytelling, creativity, and entertainment principles can elevate B2B marketing. The discussion covers how to craft bold marketing initiatives, the changing landscape of PR, and why video remains an underutilized asset in B2B. They also dive into thought leadership, media trends, and how brands can build credibility in a noisy digital world.Key TakeawaysCreativity in B2B Marketing: Borrowing storytelling techniques from entertainment can make B2B content more engaging.The Changing Role of PR: Traditional media placements are less impactful today, requiring an integrated, multi-channel approach.Why Video is Underutilized in B2B: Despite its effectiveness, many brands still hesitate to invest in high-quality video content.Thought Leadership is Not Just About Visibility: It's about offering unique perspectives, not just repeating industry trends.Earned Media vs. Owned Media: Press mentions help credibility, but companies must distribute and repurpose coverage for real impact.Micro-Audiences Over Virality: Niche content that resonates with the right people is often more valuable than mass exposure.Pattern Recognition in Marketing: Leveraging data and customer insights can help brands make better creative decisions.Show LinksConnect with Molly St. Louis by visiting Mosaic Group MediaConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Hey CEO- Just curious, have you been on TV (yet) to get visibility for your business? I know what you're thinking, isn't television just for big name companies who have big marketing budgets and big teams? No. Cuz we're not talking about paid media, we're talking about EARNED MEDIA….and that's accessible to anyone.But you may be wondering- how is what I do NEWS-worthy? And how in the world would I get the attention of a tv producer anyway? I wondered the same things, which is why I invited my friend Michelle Rupp to do a BIZ DIRECTORY SPOTLIGHT inside the REDEEM Her Time Community and just knew I needed to turn our conversation into a podcast episode so you could hear it too.Michelle Rupp is an EMMY Award-winning broadcast journalist who now helps small and medium-sized businesses get the earned media exposure they deserve. In fact, she believes in the power of local and regional television so much that she had my own heart surgery televised! I can't wait to see you get on camera after you hear our conversation, so let's dive in…Come join the conversation over inside the REDEEM Her Time Communityhttps://redeemhertime.com/communitySchedule a Complimentary Call with Michelle https://calendly.com/memorableresultsmedia/discovery-callWe pray this blesses, challenges and moves you to action!YOU. HAVE. TIME. Lissa + MichelleP.S. Grab the REDEEM Her Time Planner + Digital Course to shift EVERYTHING about how you approach TIME in both Life + Biz https://redeemhertime.com/planner

Hey CEO- Just curious, have you been on TV (yet) to get visibility for your business? I know what you're thinking, isn't television just for big name companies who have big marketing budgets and big teams? No. Cuz we're not talking about paid media, we're talking about EARNED MEDIA….and that's accessible to anyone.But you may be wondering- how is what I do NEWS-worthy? And how in the world would I get the attention of a tv producer anyway? I wondered the same things, which is why I invited my friend Michelle Rupp to do a BIZ DIRECTORY SPOTLIGHT inside the REDEEM Her Time Community and just knew I needed to turn our conversation into a podcast episode so you could hear it too.Michelle Rupp is an EMMY Award-winning broadcast journalist who now helps small and medium-sized businesses get the earned media exposure they deserve. In fact, she believes in the power of local and regional television so much that she had my own heart surgery televised! I can't wait to see you get on camera after you hear our conversation, so let's dive in…Come join the conversation over inside the REDEEM Her Time Communityhttps://redeemhertime.com/communitySchedule a Complimentary Call with Michelle https://calendly.com/memorableresultsmedia/discovery-callWe pray this blesses, challenges and moves you to action!YOU. HAVE. TIME. Lissa + MichelleP.S. Grab the REDEEM Her Time Planner + Digital Course to shift EVERYTHING about how you approach TIME in both Life + Biz https://redeemhertime.com/planner

Walk into any PR conference these days, and it's all but guaranteed that you'll see a session or two about how communicators can effect real business impact. Panelists and speakers talk about how we can earn a seat at the table (even though we often have one) and get taken more seriously as business partners by "aligning with the business strategy" and "bringing measurement discipline" to "demonstrate the ROI of Communications." But then you (some of you) go back to your office, and the very executives you're trying to partner with ask you to "make this sound better" or "add some positivity" or--even worse--"can you spin this?" Spin, the bane of PR and the root cause of so much distrust, still infects our profession. But if you're an ethical communicator with the right set of tools, you'll confidently stand firm when you decline to "spin" and instead communicate with integrity and transparency. In this episode of The Trending Communicator, host Dan Nestle sits down with agency CEO, prolific writer, in-demand speaker, and overall PR powerhouse Gini Dietrich. The author of Spin Sucks: Communication and Reputation Management in the Digital Age, founder of the Spin Sucks blog and community, and creator of the influential PESO Model, Gini has been a trailblazer in the communications profession and an advocate for transparent and ethical communication practices, and done more than most in steering the industry away from the damaging concept of "spin." Dan and Gini discuss the critical role of the PESO Model in strategic communications, breaking down its components—Paid, Earned, Shared, and Owned media—and how they integrate to create measurable, impactful results. Gini shares her insights on the importance of building trust and authority in a post-truth world, where misinformation and disinformation are rampant. They also dig into how AI will become even more central to the communications field. Gini reveals how AI tools are enhancing productivity, offering new ways to manage content creation, data analysis, and strategic planning. From leveraging AI for content development to using it as a virtual assistant, Gini provides practical examples of how technology is reshaping the way communicators work. Whether you're a seasoned PR professional or new to the field, this episode offers valuable lessons on ethical communication, the significance of the PESO Model, and the integration of AI into modern PR practices. Tune in to learn how you can navigate the challenges of today's media environment and build a more authentic and trustworthy communication strategy. Listen in and hear about... The damaging impact of "spin" on the PR industry's reputation and the push for ethical communications How the PESO Model integrates paid, earned, shared, and owned media for strategic communications How media relations is evolving (or devolving) in a world where traditional media trust is declining The importance of building owned content and community to maintain control over brand messaging AI's role in enhancing productivity and efficiency across all aspects of the PESO Modeal The shift towards earning attention rather than just media hits in today's fragmented media environment   Notable Quotes On Navigating Post-Truth America: “It's funny you say that because I think we're in a world now where we live in what has been dubbed the post truth America, which sucks in and of itself. But as communicators, we have to kind of figure out how to navigate that. And part of that is you can't spin, you can't lie, you can't be unethical, you have to be extraordinarily transparent and authentic.” — Gini Dietrich [00:03:37 → 00:04:00] On Misinformation: “It's interesting how there's been such a upswell in discussions of misinformation, disinformation, mal information, information, any of the informations. So much so that, you know, I firmly believe that even the term misinformation is a kind of misinformation.” — Dan Nestle [00:04:38 → 00:04:55] On Crisis Communications: “But if there's an interpretation, then just, you know, there's gotta be some way. Look, label it as such. I know that's. That some people try. But, you know, sometimes what has been decried as misinformation is turned. Turns out to be totally true later. Or what is said to be true turns out to be, like, disinformation later. Like, it's just. It's just a mess. So we need to really be able to not only stand by what we say is misinformation or have rationale for it, but if it turns out that we were wrong, we have to come out and say we were wrong.” — Dan Nestle [00:05:55 → 00:06:31] On the PESO Model: “It's not a list of tactics. You can't just pull tactics from each media type and call it the Peso model. It's really about an integrated model that's measurable and it's measurable to the things that executives care about.” — Gini Dietrich [00:09:00 → 00:09:15] On Media Consumption: “Think about how you get your information. I mean, unless you're, unless you're 80 years old or older, you're not getting information or your news from TV anymore. You're just not.” — Gini Dietrich [00:25:29 → 00:25:44] On the Evolution of Media Relations: “We do a lot of work with universities and through our, through our certification. And one of the things that I've noticed in the last five years is that when you talk to college students about media relations or earned media, the first place they go is not traditional media ever.” — Gini Dietrich [00:24:02 → 00:24:20] On AI's Role in Content Creation: “AI is giving us time. It's giving us more time in our day. It's making us more productive. And so when we refresh the model in January, really, we Were only looking at AI from an owned media perspective. And I think that has massively changed this year.” — Gini Dietrich [00:42:44 → 00:43:00]   Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Gini Dietrich The PESO Model | Website Spin Sucks | Website Spin Sucks: Communication and Reputation Management in the Digital Age | Amazon.com Gini Dietrich | LinkedIn Gini Dietrich | Twitter/X   Timestamped key moments from this episode (as generated by Fireflies.ai)

Communications and PR has always been a fast-changing industry, but something that has never changed is the importance of trust, credibility and authenticity. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about what you need to think about as you work on your Earned Media strategy going into 2025.

Caitlin Copple and Holly Conti are the co-owners of Full Swing Public Relations, a fast-growing agency helping underrecognized leaders positively impact the world as entrepreneurs, authors, speakers and political candidates. Caitlin founded Full Swing in 2019, brought Holly in as Head of Digital Marketing, and together they've grown into a 7-figure company, with clients featured in Fast Company, Inc. Forbes, New York Times, Washington Post, Cosmopolitan, PopSugar, CNN, and many others. They've helped clients launch multi-six-figure courses and memberships, earn six-figure book deals,10x their email lists, and 100x their social following.