Podcasts about Earned media

In dieser Folge des Onlineshop Geflüster Podcasts geht es um eine Zahl, auf die sich viel zu viele Shopbetreiber blind verlassen: den ROAS aus dem Meta Werbeanzeigenmanager. Diese Zahl lügt aus mehreren Gründen. Cookie Banner, iOS Restriktionen und Adblocker sorgen dafür, dass ein Teil der Conversions gar nicht erst ankommt. Gleichzeitig schreibt Meta sich Bestandskunden Käufe gut, die mit der eigentlichen Neukundengewinnung nichts zu tun haben. Das Ergebnis ist ein verzerrtes Bild, auf dessen Basis du Budgetentscheidungen triffst. Du erfährst, warum die einzig belastbaren Zahlen in deiner Gewinn und Verlustrechnung stehen, was es bedeutet einen Neukunden Break Even reinzuholen und warum das oft die smartere Strategie ist, und am konkreten Beispiel einer Kundin, wie ein stagnierender unprofitabler Shop in zwei Monaten auf 100.000 Euro Monatsumsatz gekommen ist, ohne dass sich am Meta ROAS irgendwas verbessert hat. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Michael Mejer's definitive shift into cannabis PR was sparked by a moment of absolute clarity. He witnessed an elderly man, wracked by severe tremors, find instant relief through a cannabis tincture, a profound transformation that happened in seconds. That powerful experience became the catalyst for his entire career, prompting him to walk away from a traditional PR and book-publishing trajectory. Driven by a newfound obsession to understand the industry, Mejer plunged headfirst into the fast-paced landscape, navigating the chaotic energy of major conferences like MJBizCon. He invested countless hours networking and decoding the complex, unpredictable machinery of the cannabis trade from the ground up. Today, through Green Lane Communication, Michael specializes in earned media for cannabis brands, successfully placing clients in mainstream outlets like Forbes, High Times, and Rolling Stone. His approach goes beyond cannabis-specific media by positioning clients as expert voices on broader wellness and science topics. He co-hosts Tech Jam, an annual networking event with Sorting Robotics, bringing together innovative companies like Roll Pros and Emerald Intel. Tune in to discover Michael's practical advice on visual assets, thought leadership strategies, and why reverse-engineering your messaging around specific business goals matters more than chasing media appearances for their own sake. Chapters:02:55 - Witnessing Cannabis Help Someone with Tremors04:07 - From PR Professional to Cannabis Advocate 6:00 - Finding the Unique Angle in Brand Storytelling 8:33 - Earned Media vs Advertising: PR Explained 11:21 - Choosing Clients Who Align With Your Values 12:52 - Avoiding Crisis Management and Damage Control Work 13:50 - Building Genuine Relationships in Cannabis PR 16:07 - Being Organized and Responsive Matters Most18:42 - Four-Month PR Engagement and Coverage Strategy20:46 - Reverse Engineer PR Strategy to Business Goals 22:25 - Media Partnerships and Tight Deadline Collaboration 23:29 - How to Connect and Reach Out 24:09 - The Value of In-Person ConnectionWEBSITE: https://cannatechtoday.com/Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today.https://twitter.com/cannatechtodayhttps://www.facebook.com/CannaTechTodayhttps://www.instagram.com/cannatechtoday

In dieser Folge des Onlineshop Geflüster Podcasts geht es um eine Ankündigung von der Google IO, die in den nächsten Jahren großen Einfluss auf den E-Commerce haben wird: den Google Universal Cart. Google baut einen persistenten Warenkorb über sein gesamtes Ökosystem, also Search, Shopping, Gemini, AI Overviews und YouTube. Was ein Nutzer dort reinlegt, bleibt drin und kann später überall abgeschlossen werden, entweder direkt über Google Pay oder im Shop des Händlers. Du erfährst, warum saubere Produktdaten in deinem Google Feed dadurch noch wichtiger werden, welches Szenario auf Händler zukommen könnte die Aufmerksamkeit über Google Shopping einkaufen und dann gegen andere Händler um genau diesen Warenkorb bieten müssen, und warum Kundenbindung über Newsletter, App und Community in diesem Umfeld zur eigentlichen Verteidigungslinie wird. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Send us Fan MailIn this episode, former CNN producer Tiffany Anthony joins host Jason Mudd to discuss media relations best practices, newsroom operations, and journalist preferences.Tune in to learn more!Meet our guest:Our guest is Tiffany Anthony, a communications and storytelling professional and former CNN cross-platform producer at Warner Bros. Discovery. With more than 18 years of experience in broadcast, digital, and social media, Tiffany has helped shape high-impact stories and audience engagement strategies while working inside local and national newsrooms.Five things you'll learn from this episode:1. Why strong media relationships still matter, even when newsworthiness comes first2. Common media pitching mistakes that damage credibility with journalists3. How to effectively follow up with reporters without becoming a nuisance4. Why understanding newsroom operations improves media relations success5. How changing newsroom dynamics and audience behaviors are reshaping media relations Quotables“Relationships matter a lot when it comes to newsrooms as well as with PR. Basically, you don't want to be a stranger.” — @Tiffany Anthony“You need to consume news yourself. You need to know what's going on.” — @Tiffany Anthony“It is not always about the fastest anymore. It's about the most accurate, the most in-depth, the most personal.” — @Tiffany Anthony“You have to grab the reporter's attention, just like we have to grab the viewer's attention. And you have to do it quickly because people will lose interest; reporters will lose interest.” — @Tiffany Anthony“Every touchpoint should add value to the relationship. Every touchpoint should be another piece of insight.” — @Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Tiffany Anthony on LinkedInTiffany Anthony on Muck RackTiffany Anthony's websiteFrom newsroom to PR: How journalists can successfully make the switchAdditional Resources:What strong media relations actually look likeThe best and worst media relations efforts from public relations professionalsThe 4 R's of media relations: Responsive, resourceful, rapid, and respectListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:Advanced AI media relations strategies for public relationsHow to improve your media pitches with Jason Mudd of Axia Public RelationsMedia relations best practices with AxiaSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Will Reese, Chief Innovation Officer at Inizio Evoke, and Theresa Dolge, Chief Media Relations Officer at Inizio Evoke, join Doug Simon, CEO of D S Simon Media, to discuss how GEO is reshaping the earned media landscape. They explore the important role local media plays in building trust and fostering community engagement. Theresa and Will also share strategies for strengthening brand reputation and visibility in AI-driven search results.D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry's first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

In dieser Folge des Onlineshop Geflüster Podcasts geht es um eine Situation, die ich regelmäßig sehe: ein Produkt, das sich auf Messen, Marktplätzen oder im Ladengeschäft gut verkauft, aber über den eigenen Shop einfach nicht in die Gänge kommt. Das liegt fast nie am Produkt. Es liegt daran, dass im Onlinehandel andere Spielregeln gelten und die meisten, die den Shop nebenher betreiben, zu viele Dinge gleichzeitig machen, ohne je eines davon wirklich durchzuziehen. Du erfährst, warum ein bewiesenes Produkt die beste Ausgangslage für einen funktionierenden Shop ist, was es wirklich braucht um auf 50k bis 100k Monatsumsatz zu kommen, und warum mehr Kanäle in dieser Phase fast immer weniger Wachstum bedeuten. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts sitze ich mit Tobi, Geschäftsführer und Vertriebsverantwortlichen bei uns, im Auto auf dem Weg zu einem Shooting. Tobi hat in den letzten Jahren tausende Erstgespräche mit Shopbetreibern geführt, quer durch alle Branchen und Umsatzgrößen. Was er immer wieder sieht: nicht fehlendes Wissen ist das Problem, sondern fehlender Fokus. Wir sprechen darüber, warum so viele Shops stagnieren obwohl Content, Produkt und Community stimmen, warum endlose To-Do-Listen und neue Ideen der schnellste Weg zu gar nichts sind, und was passiert wenn man sechs Monate wartet bis der Shop "perfekt" ist, während der Mitbewerber einfach loslegt. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Send us Fan MailIn this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search.Tune in to learn more! Five things you'll learn from this episode:1. Why earned media is the primary driver of visibility in AI-generated search2. How ChatGPT, Gemini, and Claude determine which brands to recommend3. What the 2% pitch overlap statistic means for PR and marketing teams4. Why media velocity and recency matter more than one big placement5. What to do right now: three actions to strengthen your brand's AI visibility Quotables“Earned media is what AI trusts.” — @jasonmudd9“The right earned media in the right outlets at the right frequency is the primary lever for brand visibility and AI-generated search. Not one of the levers, it's the primary lever.” — @jasonmudd9“The brands that figure this out first are going to own the narrative inside the AI tools their buyers are already using every day.” — @jasonmudd9“99% of links cited by AI come from unpaid media.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Contact info and resources:Jason Mudd on XJason Mudd on LinkedInMuck Rack: Earned media still drives 84% of AI citationsGartner: Predicts 2026: Top Predictions to Inform 2026 Comms Strategiesratethispodcast.com/ontopofpr Additional Resources:Why earned media is so powerful in the age of AI and GEOWhy AI tools now rely on earned mediaHow earned media gets AI to remember your brandAxia's AIVisibility servicesListen to more episodes of the On Top of PR with Jason Mudd podcastFind out more about Axia Public RelationsIf you like this episode, you're going to love this:The PR playbook for getting recommendedEmbedded AI: The future of PR and communication workflowsHow to stay ahead of AI in communication and marketingRecorded: June 06, 2026 Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!What happens when a PR firm has to earn its fee the same way it earns your coverage? We sit down with Dick Grove, a veteran of more than 50 years in media relations, to unpack pay-for-performance PR and why “getting paid for results” can be both brutally honest and surprisingly effective, especially for startups and smaller companies that cannot afford months of billable experimentation.Dick Grove shares with Peter Woolfolk how results-based public relations changes behavior: fewer scattershot pitches, more listening to what editors and producers actually need, and more pressure to find the real news hook fast. Dick explains why he built teams by hiring people straight out of the media, and how remote work made that possible. You will hear the practical side too: commission structures, lowered overhead, and the management habits that keep a distributed PR team feeling like a team, including in-person launch meetings, weekly check-ins, and shared lead networks.Then we tackle the hard part clients often avoid: “value” after the placement. A hit in Forbes or the Wall Street Journal is a platform, not a guarantee your phone lights up. We dig into expectation-setting, choosing the right outlets, earned media versus buying an ad, and why the myth of “great media relationships” collapses if the story does not resonate. If you care about PR measurement, media pitching strategy, and building credible content with a long tail, this conversation is for you.Subscribe for more conversations like this, share the episode with someone who buys PR, and leave a review with your take: should pay-for-performance be the default or the exception? Information on NEW podcast website.Support the showNewsletter link:https://www.publicrelationsreviewpodcast.com

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir über einen der häufigsten blinden Flecke von Gründern: Du bist oft so tief in deiner eigenen Brand drin, dass du den Wald vor lauter Bäumen nicht mehr siehst und dir alles komplett logisch erscheint. Dadurch wird die Kommunikation im Shop und in den Werbeanzeigen aber häufig viel zu komplex für Nutzer, die auf Social Media extrem beschäftigt sind und nur eine winzige Aufmerksamkeitsspanne haben. Ich stelle dir heute den „Tante-Erna-Test“ vor. Finde heraus, warum du komplexe Sachverhalte extrem simpel herunterbrechen musst und wie dir ein gezielter Blick von außen dabei hilft, deine Besucher in wenigen Sekunden richtig abzuholen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Bestes Hello E-Mail Angebot über diesen Link: https://hello-email.com/?r=berend In dieser letzten Folge des Onlineshop Geflüster Podcasts spreche ich mit Florian über die Kehrseite von KI und was das konkret für dich als Shopbetreiber bedeutet. Florian gibt einen nüchternen Überblick: Energieverbrauch und Wasserverbrauch der Rechenzentren, die wirtschaftliche KI-Blase, Arbeitsplätze die in den nächsten Jahren wegfallen, und warum bedingungsloses Grundeinkommen keine echte Antwort auf das Problem ist. Und trotzdem gibt es einen klaren Gewinner. Wer als kleines oder mittelgroßes Unternehmen jetzt auf KI setzt, kann in kurzer Zeit die gleiche Infrastruktur aufbauen, für die große Unternehmen jahrelang Mitarbeiter und Agenturen bezahlt haben. Wer das hingegen ignoriert, wird es schwer haben. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts geht es darum, warum die meisten Shopbetreiber KI zwar nutzen, aber den Großteil des Potenzials liegen lassen. Das Problem ist nicht fehlendes Wissen über Tools, sondern die falsche Herangehensweise. Wer von Tools aus denkt, landet im Tool-Hopping. Wer von Prozessen aus denkt, baut echte Effizienz auf. Du erfährst, wie du die Kernprozesse in deinem Shop identifizierst, warum Teil-Automatisierung oft der sinnvollere erste Schritt ist als der Versuch alles auf einmal vollständig zu automatisieren, und wie das am Beispiel einer vollautomatisierten Produkt-Pipeline konkret aussieht. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Bestes Hello E-Mail Angebot über diesen Link: https://hello-email.com/?r=berend In der zweiten Folge unserer KI-Deep-Dive-Serie mit Florian geht es um das Thema, das gerade in aller Munde ist, aber was kaum jemand wirklich versteht: KI Agenten. Florian räumt auf mit dem, was die meisten Shopbetreiber fälschlicherweise als Agenten bezeichnen, erklärt den Unterschied zwischen Automatisierung und echtem agentem Verhalten, zeigt warum Tools wie OpenClaw gerade ein Blick in die Zukunft sind, aber noch kein brauchbares Produkt, und warum Shops zwischen 30k und 500k Monatsumsatz gerade im Vorteil sind gegenüber großen Unternehmen, die das Ganze nicht so schnell umsetzen können. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Jonas, unserem Senior Consultant, über eine Geschichte, die ich wirklich krass finde. Jonas baut während Corona aus einem Bastel-Experiment für die Großeltern einen Flaschengarten-Shop auf. Garage, Wohnzimmer, erste Mitarbeiter über eBay Kleinanzeigen, 20.000 Euro Umsatz im Monat. Dann brennt das Lager ab. Totalschaden. 500 offene Bestellungen. Am nächsten Morgen hat Jonas ein neues Lager gesucht. Und gefunden. Du erfährst, warum 20+ Jahre Unternehmertum und ein Lagerbrand Jonas zu einem besseren Berater machen als jede Theorie, was der Dunning-Kruger-Effekt mit Shopbetreibern zu tun hat, die glauben, sie haben ihr Business im Griff, und wann du dir wirklich Hilfe holen solltest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Bestes Hello E-Mail Angebot über diesen Link: https://hello-email.com/?r=berend ZYBR: Sag, dass du von Berend kommst = 60 € Startguthaben: https://zybr.ai/?via=berend In der zweiten Folge unserer KI-Deep-Dive-Serie mit Florian wird es extrem praxisnah. Wir klären auf, warum die KI ein „professioneller Lügner“ ist, der dir nach dem Mund redet. Erfahre, warum du Sprachmodellen niemals blind deine Datenanalyse anvertrauen solltest und wieso sie selbst bei simpelsten Kopfrechenaufgaben spektakulär scheitern. Viel wichtiger aber: Wir verraten dir die konkreten Use Cases, die heute schon bares Geld und hunderte Arbeitsstunden sparen. Du lernst, wie du teure Fotoshootings komplett ersetzt , Shopify-Codeänderungen in Minuten ohne teure Entwickler umsetzt und deinen Kundensupport beinahe vollständig automatisierst. Außerdem packen wir einen genialen Prompting-Trick aus, mit dem du die KI beim Brainstorming dazu zwingst, dir knallhartes, kritisches Feedback zu geben, statt dir nur schmeichelhaft zuzustimmen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Send us Fan MailIn this episode, Qwoted's Shelby Bridges joins host Jason Mudd to discuss how AI, shrinking newsrooms, and faster news cycles are reshaping modern media relations and earned media strategies.Tune in to learn more!Meet our guest:Our guest is Shelby Bridges, director of customer success at Qwoted. Shelby works at the intersection of PR, media, and technology, helping communicators build stronger relationships with journalists through smarter, more strategic data usage and platforms like Qwoted. She leads training, demos, and user initiatives that support agencies and brands in a fast-moving media landscape.Five things you'll learn from this episode:1. Why modern news cycles now behave like breaking news by default2. How shrinking newsrooms are increasing pressure on journalists and PR teams3. Why responding within 48 hours significantly increases placement success4. How AI is changing pitching, and why similarity is becoming a problem5. Why diversification of angles and sources is critical for credibility Quotables“All news is almost breaking news now. It has to be told immediately and as quickly as possible because somebody else is already writing it.” — Shelby Bridges“The people who are responding within the first 48 hours are the ones that are winning.” — Shelby Bridges“Everybody should be able to use AI to pitch — but not to falsify data, personas, or companies.” — Shelby Bridges“What journalists need is something that stands out and isn't generic.” — Shelby Bridges“If people in the room all look like you, you're not going to hear as good or thoughtful storytelling and insights as you might want.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:@sbridges0117 on instagramShelby Bridges on LinkedInQwoted websiteQwoted resourcesAdditional Resources:Journalist PR responses under 3% for third straight quarterJournalists don't want AI-generated commentary (and what to give them instead)Top PR pros share their tips for earning U.S. media coverageThe best and worst media relations efforts from public relations professionalsHow to use media relations strategically to boost SEOListen to more episodes of the On Top of PR with Jason Mudd podcast.Find out more about Axia Public Relations.If you like this episode, you're going to love this:Making your media pitches stand outThe 4 R's of media relations: Responsive, resourceful, rapid, and respectMedia relations best practices Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir über das Ende teurer und zeitaufwendiger Produkt-Fotoshootings. Viele Gründer verbrennen unnötig Zeit und Geld für Fotografen oder scheitern bei ersten eigenen KI-Versuchen an unlogischen Proportionen, falschen Texturen und verzerrten Models. Ich zeige dir, warum das Thema KI-Bildgenerierung im E-Commerce heute tatsächlich gelöst ist. Du erfährst, an welchen entscheidenden Details in deinem Workflow es bisher scheitert und mit welchen smarten Tricks du der KI die nötigen Informationen fütterst, um makellose Produktbilder zu erschaffen. Außerdem gibt es einen kurzen Reality-Check, wo wir aktuell beim Thema KI-Videogenerierung stehen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Bestes Hello E-Mail Angebot über diesen Link: https://hello-email.com/?r=berend In dieser Folge des Onlineshop Geflüster Podcasts starten wir eine vierteilige KI-Deep-Dive-Serie mit Tech-Experte Florian Kaiser. Aktuell herrscht auf dem Markt ein riesiger Hype, doch die meisten Gründer nutzen KI grundlegend falsch und verfallen dem reinen "Produktivitätstheater". Wir räumen mit den gefährlichsten Mythen auf und zeigen dir, wie die großen Sprachmodelle (LLMs) im Kern wirklich funktionieren. Du erfährst unter anderem: • Warum du mit kostenlosen Accounts oft nur veraltete Versionen nutzt und damit massiv Potenzial verschenkst. • Wieso KI in Wahrheit kein echtes Weltverständnis besitzt und wie ein "Idioten-Wunderkind" zwar hochkomplexe Theorie erklären kann, aber an simpelster Alltagslogik scheitert. • Warum gehypte Tools wie "Open Cloud" ein massives Sicherheitsrisiko für deine sensiblen Firmendaten und dein Postfach darstellen. • Mit welchen cleveren Prompting-Tricks (wie gezieltem "Gaslighting") du gefährliche Halluzinationen und die gefürchtete "KI-Psychose" systematisch aushebelst. Hör auf, blind wertlose Inhalte ("AI Slop") zu produzieren, und lerne die Basics, um KI endlich strategisch, sicher und zielführend in deinen Arbeitsalltag zu integrieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Recorded live at SocialNext: Ottawa 2026, Daniel Francavilla, brand and content strategist and founder of The Good Growth Company, joins host Alex to explore what it really takes to build trust in the nonprofit and public sector space.The Good Growth Company supports nonprofits, social purpose organizations, and governments with training and facilitation across marketing, communications, leadership, and fundraising. Daniel also teaches at OCAD University and George Brown College.Daniel breaks down why a brand-first approach matters more than ever, how misinformation and AI are reshaping the way organizations need to think about their reputation, what dignity-first storytelling actually looks like in practice, and why retention beats constant acquisition every time.Because in a world full of AI-generated content and eroding trust, the organizations that show the real people behind their work will always stand out.Thanks to our Editors, Producers, and Guest Host from Phantom Productions and WebMarketers.This episode was recorded live at the Ottawa Conference and Events Centre during SocialNext: Ottawa 2026, Canada's leading conference dedicated to nonprofit and public sector marketers.SocialNext is part of the SocialNext series, Canada's leading platform for marketing conferences, media, and community.

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir über ein Thema, das vielen Gründern Bauchschmerzen bereitet: Wie provokant darf oder muss Marketing heute eigentlich sein? Viele Shopbetreiber haben moralische Bedenken, in ihren Werbeanzeigen ganz gezielt mit Ängsten oder Schmerzpunkten zu arbeiten. Ich zeige dir, warum du genau diese Hemmschwelle ablegen musst, um in den überfüllten Feeds überhaupt noch stattzufinden, und wie du extrem aufmerksamkeitsstarke Hooks formulierst, die ethisch absolut vertretbar bleiben. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts habe ich Andreas und Sebastian von der Premium-Bolognese-Brand 3foodies zu Gast. Jahrelang war ihr Shop ein reines Liebhaberprojekt: Nach der Gründung saßen sie plötzlich auf 18.000 Dosen fest und verkauften diese mühsam über Feinkostläden. Viele Gründer stecken genau in diesem Hamsterrad fest und schaffen es einfach nicht, den Umsatz auf ein Level zu heben, von dem man wirklich leben kann. Wie die beiden den Sprung vom Hobby-Projekt zum Millionen-Business geschafft haben? Im Interview verraten sie, welcher knallharte Reality-Check in Excel den Wendepunkt brachte und warum sie ausgerechnet im Hochsommer bei 37 Grad den Mut hatten, ihr Werbebudget massiv zu skalieren. Erfahre, mit welchem strategischen Shift sie ihre stagnierenden Meta Ads stabilisiert haben, um heute extrem profitabel 2.500 € am Tag in Kampagnen zu investieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Recorded live at SocialNext: Ottawa 2026, Anouk Bertner, Executive Director of Future of Good, sits down to explore what it really means to tell stories that matter and why the nonprofit and social impact sector deserves better media coverage than it gets.Future of Good is Canada's only media publication dedicated exclusively to the social impact space, covering the sector through written journalism, live journalism, and data products including their Changemaker Wellbeing Index, a national survey of 1,100 Canadians tracking how people working in social impact are really doing.Anouk breaks down the three types of media content nonprofits should understand, how to craft a pitch that gets a journalist to call you back, why coalition building matters more than individual asks to government, and what media literacy looks like in an age of AI slop and news avoidance.Because if changemakers don't tell their own stories, someone else will. Or no one will.Thanks to our Editors, Producers, and Guest Host from Phantom Productions and WebMarketers.This episode was recorded live at the Ottawa Conference and Events Centre during SocialNext: Ottawa 2026, Canada's leading conference dedicated to nonprofit and public sector marketers.

[Zybr]:(https://zybr.ai/?via=berend) [Replient]:(https://replient.ai/?via=berend-heins) Mit dem Code Heins20 sicherst du dir 20 % Rabatt auf die ersten drei Monate mit Replient! [Higgsfield]:(https://higgsfield.ai/) In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir über das Thema KI, das aktuell für extrem viel FOMO und Überforderung bei vielen Gründern sorgt. Anstatt dich tagelang in komplizierte Software einzuarbeiten, zeige ich dir drei extrem simple KI-Tools, die du an nur einem Nachmittag einrichten kannst und die dir im Alltag massiv Zeit sparen. Ich verrate dir, mit welchen Anwendungen du deinen Kundensupport beinahe zur Hälfte automatisierst, deine Social-Media-Kommentare mühelos managst und die aktuellsten Bildgenerierungs-Modelle clever unter einer einzigen Oberfläche bündelst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Most press releases never earn real coverage—but a small percentage consistently attract journalists and drive meaningful exposure. In this episode, John Jantsch talks with Mickie Kennedy about how small businesses can write press releases that generate real media coverage by focusing on story angles, contrarian insights, and strategic earned media opportunities. They explore how to use AI to structure stronger press releases, avoid syndication traps, and create newsworthy narratives journalists actually want. If you want a practical press release strategy for small business marketing that leads to visibility and credibility, this conversation shows you how to do it right. 00:00 Introduction 01:32 AI Press Releases and Earned Media 04:54 Pandemic PR Success Story 08:45 Enemy Narratives in PR 13:53 Smart Newswire Strategy 20:48 Free PR Masterclass and Resources Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Marketing Insights host and Demarquis McIntyre, Pr & Earned Media Strategist at CapitalOne, explore how communications strategy operates when trust is the product. Blending industry insight with personal perspective, they discuss credibility, crisis management, earned media, and the growth needed to develop a strong professional voice.

Erin Dolin is the Executive Vice President of The Fletcher Group, a PR and content marketing agency that drives action and long-term impact. As a former journalist and reporter, she has a unique view of the current media landscape, which she recently discussed in a compelling blog post titled "Earned Media's Moment Comes with a Responsibility,” which she discusses on this episode.Key Takeaways:- The role of PR in supporting journalism- The future of journalism- Challenges in online publishing and content distributionEpisode Timeline:1:00 Erin is a voracious reader4:45PR needs to take responsibility as journalism struggles7:15The importance of sponsored content9:30Sponsored content shouldn't read like an ad10:15Audiences don't mind sponsored content11:10What does the future of journalism look like?13:30The advantage of smaller outlets14:10Problems facing online publishing17:15Hope for the future of online publishing18:45Why do journalists have an advantage in PR?21:00Tod's thoughts on press releases25:00Erin's thought leadership philosophyThis episode's guest:• Erin Dolin on LinkedIn• The Fletcher GroupSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

In dieser Folge des Onlineshop Geflüster Podcasts knöpfen wir uns eine der gefährlichsten Ausreden im E-Commerce vor: „Mein Shop ist ein Sonderfall, bei uns läuft alles anders“. Nach über 500 betreuten Onlineshops – von der 2.000-Euro-Sauna bis zum 40-Euro-Spiel – kann ich dir garantieren: Am Ende kämpfen fast alle Marken mit exakt denselben fundamentalen Problemen. Ich verrate dir, warum dieser Glaubenssatz in Wahrheit nur eine clevere Schutzbehauptung ist, um sich vor den wirklich wichtigen, aber oft unbequemen Aufgaben zu drücken. Finde heraus, welchen Dingen du dich dringend stellen musst, um deine Wachstumsblockaden endlich zu lösen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Martin Wider ist Vice President Customer Experience bei ottobock.Mit Olli & Martin spricht er darüber, wie Hightech menschlich wird – und warum digitale Transformation dann am stärksten ist, wenn sie Komplexität nicht ausstellt, sondern Wirkung ermöglicht.Vom Agenturchef und Unternehmensberater zum Gestalter einer Marke, die buchstäblich Menschen bewegt: Martin Wider arbeitet an der Schnittstelle von Technologie, Kommunikation und Teilhabe. ottobock verbindet seit über 100 Jahren Ingenieurskunst mit körperlicher Selbstständigkeit – heute mit Sensorik, AI, digitalen Services, Communities und einer Marke, die ihr Versprechen nicht nur behauptet, sondern in Bewegung zeigt: im Alltag, im Sport, bei den Paralympics und in gesellschaftlichen Debatten über Barrieren, Sichtbarkeit und Würde.KEY TAKEAWAYS:Regulierung nicht als Ausrede nehmen, sondern kreativ als Spielfeld nutzenBrand und Performance nicht trennen, sondern über Vertrauen miteinander verbindenTechnologie so einsetzen, dass sie Nähe, Teilhabe und menschliche Stärken vergrößertThemen unter anderem:Transformation rund um den MenschenChancen der technologisierten Media- & Marketing-Realität Lektionen der ParalympicsLinkedIn:→ Martin Wider→ Olli Busch→ Martin Boeing-MessingKeywords: Human Bionics, C-Leg, mechatronische Prothetik, Orthopädie-Technik, Customer Experience, Machine Trust, AI Search, Agentic Web, Lead Engine, Owned Media, Earned Media, Creator-Netzwerk, Movao, Adaptive Fashion, Sam Ryder, ESC, Seven Summits, Barrierefreiheit, Paralympic Support, Product Storytelling, Brand Impact Hosted on Acast. See acast.com/privacy for more information.

In dieser Folge des Onlineshop Geflüster Podcasts klären wir, wie echtes Fashion- und Schmuck-Marketing funktioniert. Kunden kaufen hier nicht über komplexe Problemlösungen, sondern hoch emotional nach Optik. Doch wie testest du bei einem riesigen, ständig wechselnden Sortiment kosteneffizient, welche Teile echte Bestseller und welche teure Ladenhüter sind? Ich verrate dir das absolute Must-have Werbeformat, das dir genau diese Arbeit mit minimalem Aufwand abnimmt. Du erfährst, wie du dein Angebot völlig dynamisch ausspielst und warum dieses Setup im Hintergrund wie eine gigantische Retargeting-Maschine funktioniert, die kaufbereite Nutzer direkt bei deiner Konkurrenz abgreift. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir Klartext über die aktuelle Lage im deutschen E-Commerce. Fakt ist: Seit 2020 gibt es doppelt so viele Onlineshops , während der Gesamtumsatz der Branche gleichzeitig um 19 % eingebrochen ist. Du kämpfst also mit doppelt so viel Konkurrenz um deutlich weniger Budget. Wer jetzt noch auf simple Ads und organisches Posten hofft, wird vom Markt verschluckt. Ich zeige dir, warum genau diese Konsolidierung deine größte Chance ist und an welchen konkreten Hebeln du ab sofort drehen musst, um dir auch in schwierigen Zeiten signifikante Marktanteile zu sichern. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

Earned media is still one of the most powerful credibility signals you can get, but in today's AI-shaped market, a single hit is no longer enough. In this episode, Gini Dietrich explores visibility engineering, why disconnected media placements create noise instead of authority, and how to connect earned and owned media to build credibility that compounds. If you want to become the answer that keeps showing up, this episode is for you.

Send us Fan MailIn this solocast, On Top of PR host Jason Mudd dives into why most press releases fail and how to craft news releases that capture attention, clicks, and engagement.Five things you'll learn from this episode:1. Five reasons your news release isn't getting coverage2. Understanding the move from “press releases” to news releases3. Common mistakes that cause press releases to be ignored4. How to write headlines and content that attract attention and clicks5. Adopting an audience-first mindset to make your news releases effective Quotables“A journalist or reader is asking, ‘Why should I care?' ‘Why now?' and ‘Why does this matter now?' And if you don't answer that in the first few lines of your pitch or your news release, you lose that audience.” — @jasonmudd9“Safe content doesn't get shared; it gets ignored.” — @jasonmudd9“Your content now competes in search, AI, and social feeds. Structure matters. You need clear headlines, direct language, and answer-driven content.” — @jasonmudd9“Shift your mindset from ‘What do we want to announce?' to ‘What would someone care [about], click, and share?' Define your audience, validate your angle with data, and write like a journalist.” — @jasonmudd9“Coverage isn't requested; it's earned. It starts with how you think about the story before writing.” — @jasonmudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.Guest's contact info and resources:Jason Mudd on XJason Mudd on LinkedInListen to more episodes of the On Top of PR podcast.Find out more about Axia Public Relations.Axia Public Relations resources1:1 consultations and training with Axia10 2026 press release tips marketers aren't going to likeAdditional Resources:What's the difference between press releases and public relations?What's the difference between newswire and press release distribution wire agencies?How press releases are powering generative engine optimization and answer engine optimization3 elements of an effective news releaseSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Today, we talk to PR strategist and author Lauren Cabello about how nonfiction entrepreneurs, CEOs, founders, coaches, and speakers can use book PR to build a personal brand and sustained momentum rather than relying on Amazon sales alone. We dive deep into coordinating a book launch strategy, turning every placement into reusable marketing assets, how podcasts drive more sales, the value of traditional publishing for bookstore distribution, the changing landscape of AI search for authors, and building launch teams.  Learn more about Lauren at: https://laurencobello.com/ Get PR help from Lauren at: https://leveragewithmedia.com/ 00:48 What Author PR Includes 02:40 Building a Launch Plan 04:03 Keeping Momentum After Launch 05:06 PR for Speakers and Coaches 07:06 Earned Media vs Podcasts 09:04 Timing and Lead Time 12:03 Publishing Choices and Deals 12:33 When to Hire a Publicist 20:46 Three PR Needle Movers 25:41 Future of Book Promotion 32:16 Traditional Publishing Benefits  This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter

Tina Kozak is the CEO of Detroit-based Franco. She's the first woman and only the third person to hold the CEO position in firm's 62 year history. Her career highlights span a variety of areas from client service and industry innovation to organizational culture and empowering women. As Franco's CEO, she leads the company in its values, culture and strategic vision. One of metro Detroit's most respected crisis communications strategists, Tina counsels a range of clients in communications strategy, change management and community relations. Tina challenges clients to think differently about communications and seeks to influence organizational performance, not just tell stories.About the Hosts Abbie Fink is president of HMA Public Relations in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.Dr. Adrian McIntyre is a cultural anthropologist, media personality, speaker, and strategic communications consultant for PR agencies and marketing firms. He's lived in over 30 countries and spent more than a decade in the Middle East and Africa as a researcher, journalist, communications adviser, media spokesperson, and storytelling consultant. He earned a PhD from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation fellow. Adrian helps agency leaders strengthen their positioning, sharpen their messaging, boost their visibility, and win new clients by replacing impersonal, intrusive and ineffective marketing tactics with authentic human conversations.PRGN Presents is brought to you by Public Relations Global Network, the world's local public relations agency. Our executive producer is Adrian McIntyre. The show is produced by the team at Speed of Story, a B2B communications firm in Phoenix, AZ. Follow the Podcast If you enjoyed this episode, please follow PRGN Presents in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: https://prgnpodcast.com/listen Need to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Find a PR firm near you »

In this episode, Gini Dietrich unpacks the visibility engine: Owned and Earned media working together. Owned is your home base—structured expertise built on defendable themes, repeatable authority anchors, and proof. Earned is credibility transfer—validation you can't buy that makes your expertise easier to trust, repeat, and surface across the web (and in AI answers).

AI search is transforming B2B marketing—and most companies are already behind. Shaun Davidson, VP at Sembit and co-founder of Zero Channel, shares how he reverse-engineered ChatGPT to generate real leads after failing with paid ads and traditional SEO.Shaun shares the real story behind spending $15K on paid ads with zero leads… and how that failure pushed him to reverse-engineer what makes large language models like ChatGPT, Gemini, and Google AI Mode recommend certain companies over others.In this episode, we explore:- Why 37% of searches now start in AI chat interfaces, not Google- How to get your company recommended by ChatGPT, Gemini, and Claude- The practical steps B2B marketers can take today to optimize for AI search- Real results: How Sembit grew while competitors closed their doors- The difference between traditional SEO and AI engine optimization- Building a playbook that works across digital PR, content, and earned mediaWhether you're a CMO getting pressure from the board about AI search visibility or a marketing ops professional trying to understand this shift, Shawn breaks down exactly what's working right now—and what's coming next.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----0:00 — $15K on Paid Ads… Zero Leads1:01 — Welcome + What Is AI Search Optimization?2:53 — Shaun's Path From SEO Failure to Zero Channel4:47 — The Shift From Google Search to Chat Interfaces5:35 — How Many People Are Starting Searches in ChatGPT Now?6:33 — Why Boards Are Panicking About AI Search Results7:16 — The Biggest Problems: Prompts, Data, and Attribution11:17 — Citations, Earned Media, and Where AI Gets Its Answers15:28 — Predictive Modeling and Building an AEO Playbook19:45 — Who Owns This Inside a Marketing Organization?22:39 — What Separates the Winners in AI Search#b2bmarketing #b2b

S6:E11 Loralyn Mears, PhD, aka "Dr. LL," brings you thoughtful conversations with entrepreneurs and small business leaders navigating visibility, leadership, and growth. Thank you for being here. Overview There's a subtle moment many business owners miss: when growth doesn't stall because of effort, but because clarity slips. The work still happens, but the signal becomes harder to read. Over time, audiences feel unsure how to describe what you actually do. This episode sits inside a recurring pattern Dr. LL sees across businesses that are active, capable, and quietly misaligned.

S6:E11 Loralyn Mears, PhD, aka "Dr. LL," brings you thoughtful conversations with entrepreneurs and small business leaders navigating visibility, leadership, and growth. Thank you for being here. Overview There's a subtle moment many business owners miss: when growth doesn't stall because of effort, but because clarity slips. The work still happens, but the signal becomes harder to read. Over time, audiences feel unsure how to describe what you actually do. This episode sits inside a recurring pattern Dr. LL sees across businesses that are active, capable, and quietly misaligned.

Most AI conversations in PR are theoretical. They talk about where things are going and what you might need to prepare for.This conversation is about what is happening in AI today and how to use it today. In this episode of The Public Relations Podcast, I speak with Ben Jacobson from Inbound Junction.Ben talks us through how he is approaching a current B2B tech campaign and explains how PR, SEO, and GEO are overlapping in practice.As someone who has always been focused on inbound techniques, Ben and his team consider the AI landscape crucial. Practical takeawaysIdeas on how to identify the prompt clusters your clients actually need to appear in, starting from audience pain points not keywordsWhy earned media and credible citations influence AI visibility more than owned content aloneHow to test whether your PR coverage is being used as a source by AI tools.GUESTBen Jacobson, Chief Content OfficerLOCATION: Tel Aviv, IsraelWEB: inboundjunction.comNEW TO PR?- Check out the new podcast 'Getting A Job In PR' - https://gettingajobinpr.comSUBSCRIBE- Video and Audio links here - https://thepublicrelationspodcast.com/listen/Or search for "The Public Relations Podcast" on all good podcast appsCONNECT WITH ME- LinkedIn - https://www.linkedin.com/in/richard-midson/- Website - https://thepublicrelationspodcast.com/- 'Getting A Job In PR' - https://gettingajobinpr.comFUTURE GUESTS- Check out: https://thepublicrelationspodcast.com/be-a-guest/

In episode 144 of the SEOLeverage Podcast, Gert Mellak and Natalie Severt delve into the intricacies of digital PR and earned media. They discuss the importance of building relationships with journalists, the process of reverse engineering PR campaigns, and the significance of frequency and budgeting in digital PR efforts. The conversation also highlights the need to manage expectations and leverage social media platforms to enhance brand visibility.   Key Takeaways Earned media is crucial for brand visibility. Building relationships with journalists is key. Start with smaller publications to build credibility. Local media can be a great starting point. Reverse engineering helps in crafting effective pitches. Frequency of outreach is essential for success. Budgeting for PR campaigns requires careful planning. Expectations should be managed realistically. Social media platforms can enhance digital PR efforts. Good content is the foundation of successful PR.    Podcast Highlights 00:00 Introduction to Digital PR and Earned Media 02:25 Building Relationships for Earned Media 05:05 The Process of Pitching to Journalists 07:49 Leveraging Seasonal Trends in PR 10:21 Frequency and Budgeting for Digital PR Campaigns 12:56 Managing Expectations in Digital PR 16:14 The Role of Social Media in Digital PR 21:32 Creating Quality Content for Visibility 25:52 Conclusion and Key Takeaways   Guest Website Info: Name: Natalie Severt Role: Director, Marketing at Intelligent Relations Website - https://intelligentrelations.com/ Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

PR isn't a “nice to have” in franchising, it's a credibility engine.Today we are chatting with Sherri Fishman, founder of Fishman Public Relations, for a conversation about how public relations has shaped franchise growth for more than three decades and why its impact is even more critical today.Sherri takes us back to 1991, when she launched her firm after years working in franchise public relations, a path that would go on to shape how franchise brands tell their stories. Since then, she's worked alongside emerging concepts and some of the most recognized franchise brands in the country, served in multiple leadership roles within the International Franchise Association, and, in 2023, was honored with the prestigious Bonnie Levine Award for her mentorship, leadership, and lasting impact on franchising. Throughout our conversation, she shares hard-earned lessons on leadership, risk, earned media, and why empathy has always been central to her approach.We also dig into how PR has evolved from traditional media pitching to a more integrated mix of earned media, content, social visibility, and local storytelling. Sherri explains why franchisees are often a brand's strongest ambassadors, how local PR programs like grand openings and community engagement fuel both unit-level success and franchise development, and why leaders who treat PR as a short-term tactic often miss its real value.So whether you're launching a franchise, supporting franchisees in local markets, or rethinking how your brand builds trust at scale, this episode offers real insight into how PR actually works inside franchising. Sherri breaks down what to prioritize, what to pace, and why treating PR as a long-term strategy, not a one-time push, creates more durable growth.Connect with SherriLinkedIn - https://www.linkedin.com/in/sherrifishman/Email - sfish@fishmanpr.comEpisode Highlights:Sherri Fishman's path into franchising and entrepreneurshipWhy earned media still mattersHow PR has evolved in today's digital landscapeThe role of franchisees in local brand visibilityWhy PR supports both unit growth and franchise developmentThe long-term value of PR for franchise brandsConnect with Tracy Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale JBF Franchise System - https://jbfsalefranchise.com/ Email: podcast@jbfsale.com Connect with Shannon Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/ JBF LinkedIn - https://www.linkedin.com/company/jbfsale Website - https://shineexecutivecoaching.com/ Email - shannon@shineexecutivecoaching.com

Watch the full interview on YouTube be sure to subscribe so you don't miss an episode. In this episode of the She Leads Series, we delve into the world of public relations with Sandra Tricoli, founder of Savvy Creations PR. Sandra shares her journey from studying journalism and public relations at Murdoch University to establishing her leading PR agency in Perth in 2016. We cover topics such as the evolution of PR from traditional media to digital platforms, the importance of brand perception, and how businesses can leverage PR for growth. Sandra provides insights into proactive vs. reactive media, the differences between earned and paid media, and the crucial steps for businesses looking to manage their own PR. Additionally, she shares practical advice on maintaining consistency in brand messaging and navigating crisis situations with emotional resilience. This episode is a treasure trove of information for anyone interested in understanding and utilising PR effectively. 00:00 Introduction to Sandra Tricoli and Savvy Creations PR 01:05 Casual Conversation and Mutual Connections 02:15 Understanding Public Relations 02:40 The Evolution of PR in the Digital Age 04:33 The Role of Media in PR 09:32 Paid vs. Earned Media 14:07 Personal Branding and Storytelling 18:38 PR Strategies and Workshops 25:46 Crisis Management in PR Connect with Sandra on Instagram and LinkedIn or visit her website to learn more IG: @marciacolosi | TikTok: @marciacolosi LI: @marciacolosi | FB: @marciamiatke  Ready to take your life and relationships to the next level? Follow The EQ Academy Official where you'll learn to optimise your emotions, leverage your feminine and masculine energies and show up your most confident and radiant self!  

Authority-building has entered a new era—visibility hinges on context and credibility, and your expertise must be discoverable not just to humans but to machines. In this episode of The Trending Communicator, host Dan Nestle explores these seismic changes with Stephanie Grober, Marketing and PR Director at the Horowitz Agency and a true trailblazer in legal and professional services PR. Stephanie has mastered the art (and science) of making experts both visible and quotable, securing more than 200 high-impact media placements in a single year while connecting the dots between traditional PR and Generative Engine Optimization (GEO). She was already making her clients discoverable to the machines before most of us had even heard of ChatGPT. Listen in and hear about: How traditional media relations thrives by blending strategic expertise with authentic human connection Why building credibility and visibility is essential for experts aiming to shape public narratives What role generative engine optimization (GEO) plays in making experts visible to AI-driven search How the definition of newsworthiness is shifting amid a relentless, minute-by-minute news cycle Why earned media placements influence discoverability but are not a magic bullet for GEO How leveraging both personal and firm branding helps legal and professional services stand out What opportunities and risks AI introduces for PR professionals, reporters, and the stories they tell Notable Quotes On the rapidly changing news cycle: "Evergreen stories...there's no room for them right now. Think about how much news, how much breaking news is coming at us. The news cycle doesn't even feel like 24 hours. It feels like 24 minutes." [00:12:09 - 00:12:27] On the human element in PR (and reluctance to let AI take over): "PR is still very human...We aren't using it to pitch. And I'll say that there are some agencies that may be writing their pitches with AI. We are not. And that is a choice. We want to stand out as being authentic and human." [00:19:36 - 00:20:58] On why traditional PR isn't dead—it's evolving: "It's a science and an art is what I like to say. Every time we try to make it a science, it shows us that it is an art and vice versa." [00:27:25 - 00:27:45] On discoverability in the era of AI: "We've been training the LLMs this entire time without realizing it. So for us, you know, some of the ways our clients have been referred to colloquially, you know, now that's how they're being discovered in a generative summary." [00:46:47 - 00:47:14] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Stephanie Grober: Stephanie Grober | LinkedIn Horowitz Agency Timestamps 0:00:00 Authority Building's Evolution & AI's Role in Visibility 0:06:12 Legal & Accounting PR in a Fast-Moving World 0:12:09 Shifting News Cycles, Pitching for Relevance 0:17:30 Traditional Media Relations: Still Vital? 0:22:35 AI, Authenticity, and Human-Centric PR 0:27:25 Art vs. Science in Media Outreach 0:33:49 GEO (Generative Engine Optimization) Disrupts PR Strategies 0:39:06 Earned Media's True Influence in GEO 0:44:34 Discoverability, Signal vs. Virality for B2B & Legal 0:50:56 Pivoting Expertise—Challenges in AI Search 0:57:30 Human Relationships, Strategy, and ROI in Legal PR 1:02:00 Supporting Journalists and the Future of Media (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices

I am thrilled to welcome John Lynn, Founder and Chief Editor of Healthcare IT Today, back to the show to discuss the significant evolution of sponsored content in our industry. In this episode, we explore how the market has shifted away from simple display advertising toward educational storytelling that builds genuine trust with buyers. John offers a behind the scenes look at why sponsored content often outperforms editorial pieces in terms of engagement and explains that vendors are ultimately paying for priority, collaboration, and distribution rather than just a sales pitch. If you are looking to understand how to leverage paid media to educate your audience and build lasting relationships, especially as we head into a year focused on trust, you will find immense value in John's insights.Key Topics Covered:"(00:00:00)" – Introduction"(00:01:53)" – The evolution from banner ads to educational sponsored content"(00:04:33)" – What you are actually paying for: Priority, collaboration, and distribution"(00:07:09)" – Why sponsored content often sees higher consumption metrics than editorial content"(00:09:22)" – How publishers collaborate with brands to reduce sales pitches and increase value"(00:11:09)" – Emerging models for sponsored assets and lead generation"(00:16:44)" – Popular formats for sponsorship including video, articles, and dinners"(00:26:50)" – The rising importance of trust and in person connection in the age of AI"(00:30:57)" – Strategic advice for 2026: Using this time to educate and build relationshipsIf you are interested in discussing this or any other topic, let's have a chat.  Reach out to me directly to schedule a no-obligation discussion. This isn't a sales call, but rather an opportunity to talk through your questions and challenges.Follow me on LinkedIn.Subscribe to The Healthtech Marketing Show on Spotify or watch us on YouTube for more insights into marketing, AI, ABM, buyer journeys, and beyond!Thank you to our presenting sponsor, HealthcareNOW, 24/7 expert shows, interviews, and podcasts, powering healthcare leaders with innovation, policy, and strategy insights.

In this in-depth conversation, we welcome back Mickie Kennedy, founder of eReleases, to break down how strategic press releases are still one of the most powerful — and misunderstood — tools for business growth. Mickie reveals why 97% of press releases fail, how entrepreneurs can access PR Newswire at a fraction of the cost, and why thinking like a journalist — not a marketer — is the key to getting earned media coverage. We also explore how AI platforms, social media creators, influencers, and journalists now rely on press releases for real-time content, why recency matters for AI search results, and how service-based businesses (including health coaches and consultants) can leverage press releases without selling physical products. If you're tired of paid ads, low trust marketing, or getting lost in the noise, this episode will change how you think about PR, visibility, and authority forever. What You'll Learn in This Episode Why 97% of press releases never get picked up — and how to be in the 3% that do How to distribute press releases nationally through PR Newswire for 25–33% of the normal cost The biggest mistake businesses make when writing press releases How earned media consistently outperforms paid ads in trust and conversions Why AI tools (like ChatGPT and search assistants) pull from press releases How press releases help businesses show up in AI recommendations Why recency beats authority in AI-driven search results How influencers, TikTok creators, and Instagram media professionals use press releases How health coaches, consultants, and service providers can use press releases effectively Why storytelling, case studies, and quotes matter more than product features How to use AI the right way when writing press releases (and what NOT to outsource to AI) Why TV, morning shows, and digital media still matter — and how to pitch them visually How to structure press release campaigns for long-term ROI instead of one-off wins Key Topics Covered Press Release Strategy Earned Media vs Paid Advertising PR Newswire Access AI Search & Content Discovery Media Relations in the Social Media Era PR for Small Businesses & Entrepreneurs PR for Health Coaches & Service Providers Using AI in Public Relations Storytelling & Case Studies in Marketing About the Guest Mickie Kennedy is the founder of eReleases, a press release distribution service that provides affordable access to PR Newswire while teaching businesses how to write strategic, journalist-friendly press releases that actually get results. With decades of experience in public relations, Mickie has helped entrepreneurs, nonprofits, and small businesses earn national media coverage — without wasting money on ineffective PR tactics. Who This Episode Is For ✔ Entrepreneurs ✔ Small Business Owners ✔ Health Coaches & Consultants ✔ Service-Based Businesses ✔ Marketing Professionals ✔ Anyone looking to increase visibility without relying solely on ads

Jeremy Ryan Slate, co-founder and CEO of Command Your Brand, a new media public relations agency that helps entrepreneurs share their message by appearing as guests on podcasts.Through strategic podcast placements, Jeremy guides business owners to grow their impact, income, and influence by connecting authentically with audiences in a rapidly evolving media landscape.Now, Jeremy's journey from studying propaganda in the Early Roman Empire to becoming a leading voice in podcasting shows the power of applying deep academic insight to reshape how stories are told and heard.And while championing podcasting as the last bastion of true conversation, he is empowering voices to break free from legacy media barriers and create lasting change.Here's where to find more:Websites: https://commandyourbrand.comhttps://www.jeremyryanslate.comSocial Media:https://twitter.com/JeremyRyanSlate https://www.facebook.com/Jeremyryanslate https://www.instagram.com/jeremyryanslate https://www.linkedin.com/in/jeremy-ryan-slate-bb7b284a ________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Recorded live at SocialWest 2025 in Calgary, this special episode of the Marketing News Canada podcast features a conversation with Joshua Counsil, Co-Founder of Good Robot Brewing and guest host Meredith McKeough.Joshua shares candid lessons from building a multi-dimensional hospitality and beverage business spanning beer, non-alcoholic drinks, events, and co-packing for major retailers like Costco. The conversation explores why guest experience is one of the most powerful marketing tools available, how storytelling influences customers, employees, and even lenders, and why scrappy, generous marketing often outperforms big-budget campaigns.From navigating PR crises to designing small moments that create outsized word-of-mouth, this episode is packed with practical insights for marketers, founders, and brand leaders looking to build trust, loyalty, and long-term growth.

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media   SUMMARY In this episode of "Right About Now," host Ryan Alford talks with Jason Kocina, Director of Digital Marketing and Media Relations, about the evolving marketing landscape. They discuss the shift from traditional PR and media to integrated digital strategies, the growing impact of AI on SEO and content creation, and the importance of strong messaging and understanding your audience. Jason shares practical insights on adapting to new channels, using AI tools effectively, and maintaining marketing fundamentals amid rapid change. The episode offers actionable advice for businesses navigating today’s fast-moving marketing world. TAKEAWAYS Current landscape of marketing and its evolution from the 1990s to today Integration of AI tools in marketing, SEO, and public relations Importance of foundational marketing elements, such as messaging and target audience understanding The role of earned media and public relations in brand awareness Shift from traditional media to targeted and digital marketing channels Impact of AI on search behaviors and marketing strategies The changing dynamics of SEO in an AI-driven environment The significance of adapting marketing strategies to new technologies and platforms The value of human expertise in executing marketing programs alongside AI tools Trends in paid advertising and the effectiveness of various media channels, including social media and Google Ads  

Right About Now with Ryan Alford Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.     Resources: Right About Now Newsletter | Free Podcast Monetization Course | Join The Network |Follow Us On Instagram | Subscribe To Our Youtube Channel | Vibe Science Media SUMMARY In this episode of "Right About Now," host Ryan Alford interviews Brett Farmiloe, CEO of Featured.com, about the evolving world of earned media and public relations in the age of AI. Brett explains how platforms like Featured.com and HARO connect experts with journalists, enabling organic media exposure without paid ads. They discuss the impact of AI on media visibility, the importance of authentic expertise, and practical tips for leveraging these platforms to boost brand credibility and reach. The conversation highlights the enduring value of earned media in modern marketing strategies. TAKEAWAYS Definition and significance of earned media versus paid media.Challenges and misconceptions in public relations (PR) and measuring its return on investment (ROI). The influence of AI and large language models (LLMs) on media visibility and expert sourcing. The role of platforms like Featured.com and HARO in connecting experts with journalists. The relevance of earned media in the current marketing landscape. The intersection of PR, SEO, and AI in shaping customer discovery and brand visibility. Common misconceptions about the effectiveness and measurement of PR efforts. The evolving marketing funnel due to AI and LLMs affecting customer decision-making. The importance of human expertise in content creation and journalism amidst AI advancements. Strategies for businesses to leverage platforms for media exposure and authentic content creation.