Podcasts about Earned media

Send us a textIn this episode, Vannyda Thach joins host Jason Mudd to discuss expert strategies for media pitching and journalist relationshipsTune in to learn more!Our Guest:Vannyda Thach is the Head of Media Success at Qwoted. With a background in media relations and digital communications, Vannyda helps journalists find trusted sources and build meaningful relationships through the Qwoted platform. Her experience spans PR campaign management, social media strategy, and work with major entertainment events, including Disney's “Big Hero 6” premiere.Five things you'll learn from this episode:1. Why building relationships (and not just landing placements) is the foundation of good media pitching2. The difference between cold pitches and media query responses — and how to craft both effectively3. Best practices for using Qwoted to match sources with journalists quickly and accurately4. How personalization, clarity, and relevance impact whether journalists notice or ignore a pitch 5. The role of urgency and profile optimization in earning top-tier media coverage Quotables“You want to be unique. You want to have your own take on the topic.” — @VannydaThach“Remember to call the journalist by their name. If your pitch isn't personalized, they'll see right through it.” — @VannydaThach“Pitching media is about being helpful, not selling. Focus on building the relationship.” — @JasonMudd9“Don't ghost reporters. Communicate early if something changes. It's all about respect.” — @JasonMudd9“Journalists are busy and under pressure. The more complete your profile, the more credibility you have.” — @VannydaThachIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us though Buy Me a Coffee or by leavinging us a quick podcast review.About Vannyda ThachVannyda Thach is the Head of Media Success at Qwoted, a platform dedicated to connecting journalists with expert sources. Based in Los Angeles, she leads a team committed to supporting media professionals — including journalists, freelancers, podcasters, and producers by facilitating connections with the right experts for their stories, even under tight deadlines. With a journalism and public relations background, Vannyda earned her bachelor's degree in journalism with an emphasis in public relations from California State University, Long Beach. Her career began with roles such as a communications intern at AARP and public relations manager for DisneyExaminer. She later joined Citizen Relations, progressing from a junior account executive to senior account executive, managing PR campaigns and fostering media relationships. At Qwoted, Vannyda leverages her PR experience to assist journalists in finding trusted sources and building meaningful relationships through the platform. She emphasizes the importance of being helpful over selling in media pitching and building genuine connections with reporters.Guest's cSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

In this episode, Scott Becker explores the importance of supporting friends’ businesses by paying fair value, avoiding requests for free services, and understanding the true nature of earned media.

Earned media opportunities for SEO (Search Engine Optimization) and PR (Public Relations), specifically discussing how to create "power pages" on your website is in this episode.Focusing on the importance of having a strong online presence to leverage media features effectively, emphasizing that sending traffic to your own website first is crucial for building authority and gaining brand equity. We touched on using tools like Ahrefs to check domain authority, analyzing a platform's social media presence, and the strategic advantages of using platforms for Pinterest SEO for long-term visibility and traffic generation due to its unique features and user behavior. The discussion also explores the increasing role of AI tools in content creation and marketing strategies.FAQs on Earned Media Opportunities for SEO and PR1. What are earned media opportunities and why are they important for businesses?Earned media refers to publicity gained through promotional efforts other than paid advertising, essentially media exposure that is "earned" through relationships, content creation, and engagement. These opportunities are crucial for businesses because they can significantly boost your search engine optimization (SEO) and public relations (PR) efforts. By being featured on external platforms like radio, TV, podcasts, magazines, or websites, you gain exposure to new audiences and build brand authority. This exposure, especially when linked back to your website, creates "power pages" – pages on your site that receive significant traffic and engagement. This organic traffic and external validation contribute to stronger online presence and brand equity, which are vital for long-term business growth.2. How can I leverage earned media opportunities to benefit my website's SEO?To effectively leverage earned media for SEO, it's essential to ensure that any features or mentions on external platforms directly link back to your website. Instead of directing people straight to the platform where you were featured, guide them to your website first. On your website, you can have a dedicated page (a "power page") that highlights your earned media appearances. This serves as the "first landing" for visitors, establishing your authority and allowing them to explore your content and offerings before clicking through to the external source for more context. This strategy drives valuable organic traffic to your site and builds essential backlinks, which are votes of confidence from other websites that improve your search ranking.3. What is domain authority and why is it important when considering earned media opportunities?Domain authority is a search engine ranking score that predicts how likely a website is to rank in search engine results pages (SERPs). When considering earned media opportunities, it is crucial to check the domain authority of the platform offering the feature. A high domain authority indicates that the platform is credible and trusted by search engines. Getting featured on a website with a high domain authority means that the backlink you receive carries significant weight, positively impacting your own website's domain authority and overall SEO performance. You can use tools like Ahrefs to check the domain authority of both potential media partners and your own website.P.S. We are one episode away from 500 episodes! See you soon!More Resources ⬇️>> ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our club community for exclusive information

In this episode, Scott Becker explores the importance of supporting friends’ businesses by paying fair value, avoiding requests for free services, and understanding the true nature of earned media.

Growth is the goal for many agencies, but as your team hits certain size thresholds, your structure, systems, and workflows can start to break down.Marcel Petitpas, CEO of Parakeeto, has spent years helping agencies around the world clean up their operations, tighten up forecasting, and build financial systems that actually support scale.In this episode, Marcel shares what breaks as agencies grow, and how small optimizations can make the difference between momentum and mayhem. If your team's growing fast, but your numbers aren't adding up, this one's for you.Here's what we dive into:The critical headcount thresholds where agency ops tend to break - and what to do at each stageThe metrics that really matter when you're trying to scale profitablyHow to build a top-down forecasting model that's simple, fast, and actually usefulHow to align your leadership team around a shared, consistent view of performanceWhy data hygiene matters, and how to balance accuracy vs precision to help you make smarter, faster decisionsMarcel also breaks down the operational traps that create noise, slow growth, and kill clarity. Plus what you can do right now to lead with better insight.Additional Resources:Follow Marcel on LinkedIn: https://www.linkedin.com/in/marcelpetitpas/Follow Harv on LinkedIn: https://www.linkedin.com/in/harvnagra/Parakeeto's Website: https://parakeeto.com/Marcel's Agency Profitability Toolkit: https://parakeeto.com/toolkit/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Harv+Nagra Parakeeto's Foundation Course: https://course.parakeeto.com/?utm_source=Earned+Media&utm_medium=Podcast+Appearance&utm_campaign=Harv+NagraThe Agency Profit Podcast: https://agencyprofitpodcast.simplecast.com/ Stay up to date with regular ops insights. Subscribe to The Handbook: The Operations Newsletter: https://scoro.com/podcast#handbookThis podcast is brought to you by Scoro, where you can manage your projects, resources and finances in a single system.

In dieser Folge des Onlineshop Geflüster Podcasts teile ich meine Einschätzung zum TikTok Shop mit dir: Was genau steckt dahinter, für wen ist dieser Vertriebskanal wirklich spannend – und wann lohnt es sich, das Ganze mal auszuprobieren? Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Michelle Rupp, an Emmy Award winning broadcast journalist, is the Founder and CEO of Memorable Results Media, a boutique agency dedicated to helping small and medium-sized businesses gain earned media coverage on local and regional television. With a background in news production and a passion for empowering business owners, Michelle uses her 25 years of experience in broadcasting to deliver tangible results. Her clients frequently see increased revenue, sold-out events and elevated visibility in their communities, with many attributing significant business growth to her media strategies.

Sean Layton, Executive Vice President of Earned Media at Zeno Group, shares key trends shaping the media landscape and Zeno's strategy for looking beyond legacy media for great opportunities. He explains how to select the right spokespeople and messaging considerations.

In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, warum du ruhig aufhören kannst, bei Instagram zu posten – und worauf du dich stattdessen konzentrieren solltest, um mit deinem Onlineshop wirklich voranzukommen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

What's ahead for communicators in 2025? We asked 14 of PR's Top Pros to share their key insights in this episode of What to Watch for in 2025.Featured communicators:Doug Simon, CEO of D S Simon MediaSonia V. Diaz, President of the Hispanic Public Relations Association (HPRA) and Founder & President of Zaid CommunicationsRoger Bolton, Former CEO of the Arthur W. Page SocietyJen Dobrzelecki, SVP, Healthcare Group Lead at PadillaSean Layton, Executive Vice President of Earned Media at Zeno GroupMercy A. Quaye, Founder & President of The Narrative ProjectJonathan Heit, Co-Founder and Global CEO of AllisonRachel Neppes, Head of Public Relations for Targus + HYPERMike Rosich, CEO of Current GroupNicole Flowers, Vice President of Media Relations Services at Flowers Communications GroupKen Kerrigan, Senior Vice President and Co-Lead of the Business & Professional Services Practice at The Bliss GroupTaryn Parker, Vice President of SpoolDavid Fuscus, CEO of Xenophon Strategies and Founder & CEO of Précis AIAnna Walsh, Principal of A-Corner Public RelationsAquinas Early, Vice President of Integrated Marketing Services at Flowers Communications Group

Zum ROAS-Rechner: https://www.berend-heins.de/rechner In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns mal gemeinsam an, woran es wirklich liegt, dass deine Ads nicht skalieren. Ich zeige dir, welche Rolle Creatives und Zielgruppenverständnis dabei spielen – und worauf du achten solltest, wenn du profitabel wachsen willst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In this episode of Content, Briefly, Jimmy chats with Mariela Azcuy, VP of B2B Strategy and Executive Communications at Carve Communications. Mariela shares her career path from agency PR to in-house roles and back, and unpacks how Carve helps tech clients navigate today's complex media landscape. She discusses the evolving definition of PR, the importance of narrative-building, and how AI is transforming agency work. Tune in for practical advice on bridging the gap between content and PR, and learn how to get your brand's story noticed in a crowded market.Huge thanks to Ten Speed for sponsoring this episode. Schedule a consultation and mention "Superpath" for 10% off.************************Useful Links:Mariela on LinkedIn: https://www.linkedin.com/in/marielaazcuy/Website: https://carvecomms.com/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.

vennie: https://www.vennie.tech/#hero Leons LinkedIn: https://www.linkedin.com/in/leon-jungfleisch-52bb8a17a/ In dieser Folge des Onlineshop Geflüster Podcasts spreche ich mit Leon von vennie über das Thema automatisierter Kundensupport im E-Commerce. Wir schauen uns an, wie du bis zu 70 % deiner Support-Prozesse effizient abbilden kannst, welche Tools und Systeme dabei helfen und warum eine smarte Automatisierung richtigen Einfluss auf Kundenzufriedenheit, Skalierung und Marge haben kann. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts klären wir die Frage, ob du selbst vor die Kamera musst, um erfolgreiche Ads zu schalten – oder ob es auch ohne geht. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Send us a textIn this solocast episode, On Top of PR host Jason Mudd discusses what every company must know about media relations before hiring a public relations firm. Tune in to learn more! Five things you'll learn from this episode:1. Media relations is just one part of strategic public relations2. What makes a story newsworthy3. What journalists really care about when evaluating your pitch4. Why relationships don't guarantee coverage5. What PR tools you shouldn't buy until you're ready Quotables"Public relations is not only media relations. Media relations isn't what most people think it is either." — @JasonMudd9"Earned media must be earned. If someone guarantees coverage, you're buying ads, not PR." — @JasonMudd9"The only audience that matters is the journalist's audience — not your CEO or marketing team." — @JasonMudd9"Great [news] stories beat great [media] relationships." — @JasonMudd9 "PR is a long-term business strategy — not a one-time campaign or quick win." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us by buying us a coffee or leaving us a quick podcast review.About Jason Mudd, Axia Public RelationsJason Mudd is a trusted adviser and dynamic strategist for some of America's most admired brands. Since 1994, he's worked with brands including American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. Jason founded Axia Public Relations in 2002. Forbes named Axia one of America's Best PR Agencies. At Axia, Jason oversees strategic communications for national clients and leads top PR talent. Clients love his passion, innovation, candor, commitment, and award-winning team. He consults with leadership teams at billion-dollar global business-to-business and business-to-consumer brands, advising them on spokesperson training, crisis communications, analytics, social media, online reputation management, and more. In an increasingly tech-forward world, Jason's grasp of the technological demands companies face helps his multiple-sector clients reach their target audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo. He speaks to corporations and industry groups and writes about PR trends and best practices for American City Business Journals and other national outlets.Guest's contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations 1:1 consultations and training with Axia Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

In dieser Folge des Onlineshop Geflüster Podcasts reden wir darüber, warum die meisten Unternehmen nie die 1-Million-Umsatzmarke knacken – und wie du es trotzdem schaffen kannst. Wir schauen uns an, welche Faktoren wirklich den Unterschied machen, worauf du im E-Commerce achten musst und wie du dein Business aufs nächste Level bringst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts geht es darum, warum deine Ads nicht die richtige Zielgruppe erreichen – und wie du das ändern kannst. Ich zeige dir, welche Stellschrauben du an deinen Werbeanzeigen drehen musst, um genau die Kunden anzusprechen, die wirklich kaufen. Außerdem erfährst du, welche Fehler viele Shop-Betreiber bei der Zielgruppenauswahl machen und wie du deine Kampagnen profitabler gestaltest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser spannenden Folge des Onlineshop Geflüster Podcasts bin ich bei Fabio und Luis von Hunderunde zu Gast. Wir haben lange zusammengearbeitet und nehmen dich mit auf ihre unternehmerische Achterbahnfahrt – von den ersten Schritten als Startup über Wachstumsschmerzen, eine beinahe Insolvenz bis hin zum großen Auftritt bei „Die Höhle der Löwen“. Die beiden teilen ihre wertvollsten Learnings zu Branding, Produktstrategie und Skalierung im E-Commerce. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Meine Creative Testing Masterclass 2025: https://youtu.be/8KOAlnC3Aso In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, wie wir mit unseren Kunden ans Creative Testing herangehen, welche Struktur du beachten solltest um aussagekräftige Ergebnisse für deine Werbeanzeigen zu erzielen und was es sonst noch so zu beachten gibt. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Birgitt Vaughan, the Director of Public Relations for Sonoma County Tourism, joins Adam on today's episode of The Destination Marketing Podcast to talk all things earned media. Birgitt touches on her background and how building relationships with journalists drove her to want to work in public relations. She underscores the importance of building those meaningful relationships with journalists with a story about how she used those strategies to get an article published about her destination in the New York Times. Birgitt also discusses the changing landscape of earned media and how she adapting in this new age. Sonoma County Tourism Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.

Send us a textIn this episode, Linda Zebian joins host Jason Mudd to discuss the challenges journalists face in maintaining work-life balance and how PR professionals can better support them. She shares industry insights from Muck Rack, explores newsroom pressures, and offers strategies for improving media relations.Tune in to learn more!Our Guest:Linda Zebian is the senior director of communications at Muck Rack. She leads internal and external communications strategies across the enterprise. Her work spans across messaging, issues management, media relations, social media, and employee communications. As Muck Rack's first-ever communications hire, Linda brought extensive experience from The New York Times, where she spent 10 years in various communications roles. She was named a “Woman to Watch” by PRWeek in 2024 and recognized for her leadership in Ragan Communications' 2023 Top Women in PR list.Five things you'll learn from this episode:1. The current state of work-life balance in journalism2. Key stressors impacting media professionals today3. How PR professionals can improve relationships with journalists4. The evolving landscape of newsroom workflows5. Strategies to support journalists' well-being and efficiencyQuotables"The media industry has changed dramatically, and work-life balance is a bigger challenge than ever." — @LindaZebian"Journalists are under immense pressure. PR pros can help by being mindful of their time and needs." — @LindaZebian"The relationship between PR and journalists should be built on trust, efficiency, and respect." — @JasonMudd9"Empathy in media relations goes a long way. Understanding journalists' workload can improve PR success." — @LindaZebian"Being strategic and concise in your pitches will make journalists more receptive to your stories." — @JasonMudd9If you enjoyed this episode, please take a moment to share it with a colleague or friend, buy us a coffee, or leave us a quick podcast review.About Linda ZebianLinda Zebian is the senior director of communications at Muck Rack, where she leads internal and external communications strategy, including messaging, issues management, media relations, social media, and employee communications. She joined Muck Rack in January 2022 as its first-ever director of communications, bringing a wealth of experience in media and corporate communications.Before working at Muck Rack, Linda spent a decade at The New York Times, where she held various communications roles supporting growth, product, and technology teams. She played a key role in reinforcing the company's innovation and financial success, driving subscription growth, and strengthening brand affinity. Prior to that, she worked at Consumers Union, managing media relations for Consumer Reports. She began her career as a reporter at Folio before transitioning into conference programming for Red 7 Media.Linda was named a “Woman to Watch” by PRWeek in 2024 and a “Top Woman in PR for Leadership” by Ragan Communications in 2023. She frequently givSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Mollie: http://mollie.com/payment In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, wie du mit weniger Arbeit deutlich erfolgreicher wirst und deinen Onlineshop wirklich voranbringst. Wir reden darüber, warum es nicht immer mehr To-dos und ständiges Hustlen braucht, sondern wie du mit dem richtigen Fokus die Dinge angehst, die deinen Shop wirklich wachsen lassen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Mollie: http://mollie.com/payment In dieser Folge des Onlineshopgeflüster Podcasts spreche ich über die 3 häufigsten Fehler, die du beim Checkout in deinem Onlineshop vermeiden solltest. Ich verrate dir, wie du diese Stolpersteine behebst, deine Conversion Rate steigerst und am Ende mehr Umsatz machst. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Peters LinkedIn: https://www.linkedin.com/in/peter-nadolinski-05646492/ Hier gehts zu VAP: https://www.venture-advisory-partners.com/de In dieser Folge des Onlineshop Geflüster Podcasts habe ich Peter von Venture Advisory Partners (VAP) zu Gast. Wir reden darüber, worauf es beim Verkauf eines E-Commerce-Business wirklich ankommt, welche Kennzahlen Investoren besonders interessieren und wie du deinen Onlineshop strategisch auf einen lukrativen Exit vorbereitest. Peter gibt spannende Einblicke in den Ablauf eines Verkaufs und teilt seine Learnings aus der Praxis. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In this episode of The Long Game Podcast, Alex Birkett sits down with Molly St. Louis, an award-winning multimedia marketer with experience in PR, content, and video strategy. Molly shares her journey from theater and journalism to leading marketing at high-growth startups, explaining how storytelling, creativity, and entertainment principles can elevate B2B marketing. The discussion covers how to craft bold marketing initiatives, the changing landscape of PR, and why video remains an underutilized asset in B2B. They also dive into thought leadership, media trends, and how brands can build credibility in a noisy digital world.Key TakeawaysCreativity in B2B Marketing: Borrowing storytelling techniques from entertainment can make B2B content more engaging.The Changing Role of PR: Traditional media placements are less impactful today, requiring an integrated, multi-channel approach.Why Video is Underutilized in B2B: Despite its effectiveness, many brands still hesitate to invest in high-quality video content.Thought Leadership is Not Just About Visibility: It's about offering unique perspectives, not just repeating industry trends.Earned Media vs. Owned Media: Press mentions help credibility, but companies must distribute and repurpose coverage for real impact.Micro-Audiences Over Virality: Niche content that resonates with the right people is often more valuable than mass exposure.Pattern Recognition in Marketing: Leveraging data and customer insights can help brands make better creative decisions.Show LinksConnect with Molly St. Louis by visiting Mosaic Group MediaConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Mollie: http://mollie.com/payment In dieser Folge des Onlineshop Geflüster Podcasts verrate ich dir, welche eine Sache erfolgreiche Gründer und Gründerinnen aus meiner Erfahrung gemeinsam haben. Besonders im E-Commerce kann dieser Faktor den Unterschied machen, wenn du dein Business skalieren und langfristig profitabel wachsen möchtest. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, wie du das volle Potenzial deiner Bestandskunden ausschöpfst. Ich zeige dir, für wen und wann das besonders sinnvoll ist und welche Strategien du nutzen kannst, um den Customer Lifetime Value zu steigern und wiederkehrende Käufe zu maximieren. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Zum ROAS-Rechner: https://www.berend-heins.de/rechner In dieser Folge des Onlineshop Geflüster Podcasts checken wir gemeinsam, ob deine Meta Ads unnötig Budget für Bestandskunden ausgeben. Ich zeige dir, woran du das erkennst, wie du deine Kampagnenstruktur optimierst und deine Werbekosten wirklich effizient für Neukunden einsetzt. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts rede ich mit dir darüber, wann der richtige Zeitpunkt ist, Google Ads in deinen Marketing-Kanal-Mix aufzunehmen. Ich erkläre, welche Faktoren dabei eine Rolle spielen, wie du deine Werbestrategie optimierst und ob Google Ads aktuell für dein Business sinnvoll ist. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

In dieser Folge des Onlineshop Geflüster Podcasts rede ich darüber welche 3 großen Fehler man als Führungskraft machen kann - die mir selbst auch schon passiert sind. Ich teile meine Erfahrungen, damit du daraus lernen und dein Team erfolgreicher leiten kannst. Egal, ob du ein E-Commerce-Business aufbaust oder bereits einen skalierenden Onlineshop hast – diese Tipps helfen dir, typische Fehler zu vermeiden. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Melde dich jetzt noch zum Live Workshop an: https://www.berend-heins.de/2025-workshop Heute am 04.03. um 17 Uhr __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Du hast Vorschläge, Wünsche oder Kritik an uns? Schick uns gerne dein Feedback via https://form.typeform.com/to/jSexWL8b Mehr von Berend: ► Homepage: https://www.berend-heins.de ► Case Studies: https://www.berend-heins.de/case-studies ► Trustpilot: https://de.trustpilot.com/review/broes-media.de ► LinkedIn: https://www.linkedin.com/in/berend-heins-onlineshop-ecommerce-ecom-shop/ ► Instagram: https://www.instagram.com/berend.heins ► YouTube: https://www.youtube.com/@berendheins Mein Name ist Berend Heins und ich habe früher selbst im Lager Pakete gepackt. Wir haben Hunderttausende € in Agenturen investiert und jeden erdenklichen Fehler mit teurem Lehrgeld gezahlt damit du es nicht mehr machen musst und helfen ambitionierten Brands dabei auf 100-500k Monatsumsatz zu wachsen, ohne sich von teuren Agenturen abhängig zu machen.

Understanding the strategic integration of organic, paid, owned, and shared media is essential for amplifying your brand's reach and engagement. This episode explores the PESO model, illustrating how to balance these four media types to craft a cohesive and powerful marketing strategy. Learn how to effectively combine these channels to maximize your brand's visibility and impact.​ Read the full articles for more information: https://unscrewedmarketing.com/understanding-the-balance-of-organic-paid-owned-and-shared-media/ https://unscrewedmarketing.com/understanding-the-power-of-organic-paid-owned-and-shared-media/ https://unscrewedmarketing.com/owned-media-paid-media-earned-media-which-do-i-need/ #OrganicMedia #PaidMedia #OwnedMedia #SharedMedia #MarketingStrategy​

Renee Mailhiot, Senior Vice President of Earned Media at Edelman, explains how she collaborates with clients to understand their media coverage goals. She shares how she prepares spokespeople to deliver authentic messages that align with the company's narrative. Renee also emphasizes the importance of cultivating strong relationships with journalists in today's ever-changing earned media environment.

Hey CEO- Just curious, have you been on TV (yet) to get visibility for your business? I know what you're thinking, isn't television just for big name companies who have big marketing budgets and big teams? No. Cuz we're not talking about paid media, we're talking about EARNED MEDIA….and that's accessible to anyone.But you may be wondering- how is what I do NEWS-worthy? And how in the world would I get the attention of a tv producer anyway? I wondered the same things, which is why I invited my friend Michelle Rupp to do a BIZ DIRECTORY SPOTLIGHT inside the REDEEM Her Time Community and just knew I needed to turn our conversation into a podcast episode so you could hear it too.Michelle Rupp is an EMMY Award-winning broadcast journalist who now helps small and medium-sized businesses get the earned media exposure they deserve. In fact, she believes in the power of local and regional television so much that she had my own heart surgery televised! I can't wait to see you get on camera after you hear our conversation, so let's dive in…Come join the conversation over inside the REDEEM Her Time Communityhttps://redeemhertime.com/communitySchedule a Complimentary Call with Michelle https://calendly.com/memorableresultsmedia/discovery-callWe pray this blesses, challenges and moves you to action!YOU. HAVE. TIME. Lissa + MichelleP.S. Grab the REDEEM Her Time Planner + Digital Course to shift EVERYTHING about how you approach TIME in both Life + Biz https://redeemhertime.com/planner

Hey CEO- Just curious, have you been on TV (yet) to get visibility for your business? I know what you're thinking, isn't television just for big name companies who have big marketing budgets and big teams? No. Cuz we're not talking about paid media, we're talking about EARNED MEDIA….and that's accessible to anyone.But you may be wondering- how is what I do NEWS-worthy? And how in the world would I get the attention of a tv producer anyway? I wondered the same things, which is why I invited my friend Michelle Rupp to do a BIZ DIRECTORY SPOTLIGHT inside the REDEEM Her Time Community and just knew I needed to turn our conversation into a podcast episode so you could hear it too.Michelle Rupp is an EMMY Award-winning broadcast journalist who now helps small and medium-sized businesses get the earned media exposure they deserve. In fact, she believes in the power of local and regional television so much that she had my own heart surgery televised! I can't wait to see you get on camera after you hear our conversation, so let's dive in…Come join the conversation over inside the REDEEM Her Time Communityhttps://redeemhertime.com/communitySchedule a Complimentary Call with Michelle https://calendly.com/memorableresultsmedia/discovery-callWe pray this blesses, challenges and moves you to action!YOU. HAVE. TIME. Lissa + MichelleP.S. Grab the REDEEM Her Time Planner + Digital Course to shift EVERYTHING about how you approach TIME in both Life + Biz https://redeemhertime.com/planner

Following WARC Advisory and Edelman's Beyond the Buzz report, Leila Fataar (Platform13), Brent Nelsen (Edelman) and Imaad Ahmed (WARC Advisory) explore the relationship between culture and Earned Media. They discuss the link between cultural relevance and business growth plus the roles of trust, attention and customer expectations, including how marketers can respond.

What's in store for communicators in 2025? 11 PR's Top Pros share their top insights in our first episode of What to Watch for in 2025. Some of the topics discussed include challenges navigating disinformation, diversifying media, and the balance between AI and human intelligence. - Doug Simon, CEO, D S Simon Media - Bradley Akubuiro, Partner, Bully Pulpit International - Renee Mailhiot, Senior Vice President of Earned Media, Edelman - Raoul Bhavnani, Chief Communications Officer, Betterment - Julie Murphy, President, Sage Communications - Mike Doyle, Global CEO, Ketchum - Emily Teitelbaum, Chief Communications Officer, Libra Group - Saul Hafenbredl, Partner at CB&A, A FINN Partners Company, in the Global Education Practice - Monique Kelley, Associate Professor of the Practice at Boston University and CEO & Founder of Monique Kelley Consulting - Shauna Keough, President, U.S. Public Relations, Syneos Health - Blake Simpson, Senior Vice President, Chief Communications and Corporate Affairs Officer at Adtalem Global Education

Send us a textIn this episode of Transcending Home Care, Tony Kudner talks with April Dovorany, earned media expert at Real Chemistry, about sharing impactful patient stories. Learn how to craft pitches, engage local media, and navigate patient privacy to highlight the extraordinary care provided by home-based organizations while boosting visibility and community impact.

Walk into any PR conference these days, and it's all but guaranteed that you'll see a session or two about how communicators can effect real business impact. Panelists and speakers talk about how we can earn a seat at the table (even though we often have one) and get taken more seriously as business partners by "aligning with the business strategy" and "bringing measurement discipline" to "demonstrate the ROI of Communications." But then you (some of you) go back to your office, and the very executives you're trying to partner with ask you to "make this sound better" or "add some positivity" or--even worse--"can you spin this?" Spin, the bane of PR and the root cause of so much distrust, still infects our profession. But if you're an ethical communicator with the right set of tools, you'll confidently stand firm when you decline to "spin" and instead communicate with integrity and transparency. In this episode of The Trending Communicator, host Dan Nestle sits down with agency CEO, prolific writer, in-demand speaker, and overall PR powerhouse Gini Dietrich. The author of Spin Sucks: Communication and Reputation Management in the Digital Age, founder of the Spin Sucks blog and community, and creator of the influential PESO Model, Gini has been a trailblazer in the communications profession and an advocate for transparent and ethical communication practices, and done more than most in steering the industry away from the damaging concept of "spin." Dan and Gini discuss the critical role of the PESO Model in strategic communications, breaking down its components—Paid, Earned, Shared, and Owned media—and how they integrate to create measurable, impactful results. Gini shares her insights on the importance of building trust and authority in a post-truth world, where misinformation and disinformation are rampant. They also dig into how AI will become even more central to the communications field. Gini reveals how AI tools are enhancing productivity, offering new ways to manage content creation, data analysis, and strategic planning. From leveraging AI for content development to using it as a virtual assistant, Gini provides practical examples of how technology is reshaping the way communicators work. Whether you're a seasoned PR professional or new to the field, this episode offers valuable lessons on ethical communication, the significance of the PESO Model, and the integration of AI into modern PR practices. Tune in to learn how you can navigate the challenges of today's media environment and build a more authentic and trustworthy communication strategy. Listen in and hear about... The damaging impact of "spin" on the PR industry's reputation and the push for ethical communications How the PESO Model integrates paid, earned, shared, and owned media for strategic communications How media relations is evolving (or devolving) in a world where traditional media trust is declining The importance of building owned content and community to maintain control over brand messaging AI's role in enhancing productivity and efficiency across all aspects of the PESO Modeal The shift towards earning attention rather than just media hits in today's fragmented media environment   Notable Quotes On Navigating Post-Truth America: “It's funny you say that because I think we're in a world now where we live in what has been dubbed the post truth America, which sucks in and of itself. But as communicators, we have to kind of figure out how to navigate that. And part of that is you can't spin, you can't lie, you can't be unethical, you have to be extraordinarily transparent and authentic.” — Gini Dietrich [00:03:37 → 00:04:00] On Misinformation: “It's interesting how there's been such a upswell in discussions of misinformation, disinformation, mal information, information, any of the informations. So much so that, you know, I firmly believe that even the term misinformation is a kind of misinformation.” — Dan Nestle [00:04:38 → 00:04:55] On Crisis Communications: “But if there's an interpretation, then just, you know, there's gotta be some way. Look, label it as such. I know that's. That some people try. But, you know, sometimes what has been decried as misinformation is turned. Turns out to be totally true later. Or what is said to be true turns out to be, like, disinformation later. Like, it's just. It's just a mess. So we need to really be able to not only stand by what we say is misinformation or have rationale for it, but if it turns out that we were wrong, we have to come out and say we were wrong.” — Dan Nestle [00:05:55 → 00:06:31] On the PESO Model: “It's not a list of tactics. You can't just pull tactics from each media type and call it the Peso model. It's really about an integrated model that's measurable and it's measurable to the things that executives care about.” — Gini Dietrich [00:09:00 → 00:09:15] On Media Consumption: “Think about how you get your information. I mean, unless you're, unless you're 80 years old or older, you're not getting information or your news from TV anymore. You're just not.” — Gini Dietrich [00:25:29 → 00:25:44] On the Evolution of Media Relations: “We do a lot of work with universities and through our, through our certification. And one of the things that I've noticed in the last five years is that when you talk to college students about media relations or earned media, the first place they go is not traditional media ever.” — Gini Dietrich [00:24:02 → 00:24:20] On AI's Role in Content Creation: “AI is giving us time. It's giving us more time in our day. It's making us more productive. And so when we refresh the model in January, really, we Were only looking at AI from an owned media perspective. And I think that has massively changed this year.” — Gini Dietrich [00:42:44 → 00:43:00]   Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Dan Nestle | Twitter/X Gini Dietrich The PESO Model | Website Spin Sucks | Website Spin Sucks: Communication and Reputation Management in the Digital Age | Amazon.com Gini Dietrich | LinkedIn Gini Dietrich | Twitter/X   Timestamped key moments from this episode (as generated by Fireflies.ai)

Communications and PR has always been a fast-changing industry, but something that has never changed is the importance of trust, credibility and authenticity. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about what you need to think about as you work on your Earned Media strategy going into 2025.

In this conversation, Ty Smith delves into the differences between earned media and paid media, particularly in the context of crypto marketing. He outlines the pros and cons of each media type, discussing the speed, simplicity, and control of paid media versus the trust and organic reach of earned media. The conversation also covers the cost structures associated with both media types and provides guidance on choosing the right strategy based on specific marketing needs. Takeaways Paid media offers speed and simplicity in execution. Earned media builds long-term trust and credibility. Analytics are more robust in paid media campaigns. Control over messaging is a significant advantage of paid media. Earned media can be more cost-effective in the long run. Paid media guarantees placement and visibility. Earned media relies on organic coverage and relationships. The cost structure for paid media is straightforward and predictable. Choosing between paid and earned media depends on marketing goals. Long-term strategies benefit from earned media approaches. Chapters 00:00 Understanding Earned vs Paid Media 04:16 Pros and Cons of Paid Media 08:50 Pros and Cons of Earned Media 10:54 Cost Structures of Paid and Earned Media

In Episode 80, Kerry Barrett teaches us the importance of branding and storytelling in our marketing strategies as well as the importance of having a personal brand. She highlights the value of personal branding and employee-generated content, noting that personal profiles often receive more engagement than business profiles. She stresses the significance of storytelling in marketing, as it creates a deeper connection and longer-lasting impact than data alone. She emphasizes the importance of LinkedIn for marketing, particularly video content, which has garnered her 3.5 million impressions. Barrett also advises leveraging earned media and creating media kits for effective PR campaigns. Kerry Barrett is an Emmy award-winning journalist turned PR coach and on-camera communication expert. With years of experience on New York City's biggest stages as a news anchor, Kerry now empowers business owners, executives, and entrepreneurs to master the spotlight and amplify their credibility through earned media. She teaches her clients how to confidently pitch and excel in media appearances without relying on expensive PR agencies. RESOURCES FROM THE INTERVIEW 1. Website: https://www.kerrybarrett.com 2. Free Resources: https://www.kerrybarrett.com/resources INTERVIEW OUTLINE Introduction and Background of Kerry Barrett 0:09 Marketing for Solopreneurs and Emerging Entrepreneurs 2:26 The Role of Video in Marketing 3:28 Leveraging Personal Profiles for Business Growth 7:21 Marketing for Authors and Earned Media 8:50 The Importance of Storytelling in Marketing 16:38 Building a Marketing Strategy for Larger Businesses 19:05 Overcoming Self-Promotion Challenges 32:11 The Role of Media Kits and Press Kits 32:28 Final Thoughts and Closing Remarks 32:43

Caitlin Copple and Holly Conti are the co-owners of Full Swing Public Relations, a fast-growing agency helping underrecognized leaders positively impact the world as entrepreneurs, authors, speakers and political candidates. Caitlin founded Full Swing in 2019, brought Holly in as Head of Digital Marketing, and together they've grown into a 7-figure company, with clients featured in Fast Company, Inc. Forbes, New York Times, Washington Post, Cosmopolitan, PopSugar, CNN, and many others. They've helped clients launch multi-six-figure courses and memberships, earn six-figure book deals,10x their email lists, and 100x their social following.

The new Earned Media landscape demands a different approach than we've used in the past, and it also offers new opportunities to connect more closely with the stakeholders that matter the most. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how to make content that can be adapted and transformed for new channels.

“A rare thing.” That's what co-creator Steve Levitan called “the incredible alchemy of elements coming together” that was Modern Family.He and Christopher Lloyd, who he'd worked with on Frasier, wanted to create a show that felt real. A show with heart. And it took the right writers, characters, and actors to play them to make it happen. And it happened for 11 years, winning 22 Emmys.And in this episode, we're taking B2B marketing lessons from it with the help of our special guest, CMO at Altimetrik, Jeff Fleischman.Together, we talk about being passionate about your brand, showing persistence and grit, and the art of making “a rare thing.” About our guest, Jeff FleischmanJeffrey Fleischman is a seasoned senior executive with over 35 years of experience spanning the financial services, banking, insurance, and technology. As CMO of Altimetrik he manages the company's brand, marketing, lead generation, public relations, and communications functions. Jeff brings a wealth of expertise to the role. Previously, he served as Chief Marketing & Digital Officer at Penn Mutual, driving omni-channel campaigns and advancing digital initiatives. His leadership journey includes key roles at renowned companies such as Citi, American Express, TIAA-CREF, and Chase.Jeff's passion lies in creating innovative, customer-focused strategies and experiences that integrate data, technology, and design. His extensive expertise covers areas like omni-channel marketing, data analytics, product management, and business transformation. He holds a B.S. in finance from Syracuse University and an MBA in finance, investments, and banking from Hofstra University. He has or held board positions with Artemis, Zenmonics Inc., Hornor, Townsend & Kent, Telera, and IEP Youth Services.Jeff is an author, advisor, investor, and speaker. His book, "Advice To My Younger Self," reflects his commitment to empowering others to achieve their aspirations.Beyond his professional achievements, he expresses creativity through painting and crafting unique art pieces, breathing new life into old furniture, and has a passion for music.What B2B Companies Can Learn From Modern Family:Be passionate about your brand. Jeff says, “On the passionate and competitive side, Jay Pritchett's archenemy was Earl, his former partner of Closets, Closet, Closets. And they were at odds with each other, trying to outdo each other, trying to out-innovate each other. It's that competitiveness and that passion that you need as a marketer. That passion really does have to come through.”Show persistence and grit. A lot of marketing is about trial and error. You find out what works with your audience by keeping things fresh and building your momentum. So don't let the things that don't work slow you down; just keep going. Jeff says, “Both Jay and Phil shared that kind of grit to be the best of what they can be, to beat everyone else out, whether it be another realtor, whether it be Earl from Closets, Closets, Closets. And as marketers, it's a very noisy world out there. Everyone's pushing content out. Everyone's trying to be everything to all customers. So how do you stand out? Not everything's going to be a home run. Not every piece of content, every blog, every white paper is going to resonate. But you need to just stick to your focus on how you take your brand and elevate it. And you don't stop trying. And if it works, great. If not, move on to the next one.”Focus on the heart of your content. Work on the emotion you want your audience to feel when they experience your content. That's how you know your message will hit home and stick. And then you can start to chop it up for use across channels. Ian says, “So often in B2B marketing, we get so caught up in trying to create the asset and then chop it up and do all these things that you're trying to do all the motions of the thing rather than the actual sentiment that is in the clip.”Quotes*”You need to create opportunities for your community and your audience to talk about you to other people. They're not just sitting around all day thinking of your software. The number of people who are just thrilled with [your product] are not just going to sing it from the rooftops every second of every day. You need to cultivate those things and allow them to share it as much as you can.”*”For marketers, tie what you're doing back to the company strategy. And if you do that, you don't have to push people. They're going to be pushing you to do more, and want more from you. If you don't know numbers, you don't know how to measure, you don't know ROI, it's a serious blind spot. Bring back what you're doing to numbers, bring back to ROI, talk like a CFO.”*”Take a bite-sized approach. We never start off with a big bang. Our approach is tiny. Let's do a proof of concept. Let's get a quick win. We won't disrupt your customers. We won't disrupt your business. It's within your environment. And I can tell you, 99 percent of everything we started out with was a small project. And now we have extremely large engagements. They trust us, they know us, and those relationships grew over time.”*”You're basically in a newspaper business. You have to invest in content, it's 24/7, it never ends. If you think putting a PDF up on a website or, you know, putting new colors onto your website is the idea of content, you know, it's a big miss. So, content is an investment, it's an asset, and it's very dynamic. You have to put the right content at the right place at the right time on the right, you know, device or environment. And it just never stops. Technology's gotten better, data's gotten better, AI is now in the mix. So as you think about B2B marketing and where you really can make a difference, it's taking content that gets noticed. And, you know, the more you do that, the more you'll get noticed.”Time Stamps[0:55] Meet Jeff Fleischman, CMO of Altimetrik[5:41] Learn about Jeff's Role at Altimetrik[7:43] About the Creation and Success of Modern Family[10:59] Casting Challenges and Character Development[15:17] Marketing Takeaways from Modern Family[27:48] What Marketers Can Learn from Jay Pritchett's Competitive Spirit[29:12] Grit and Persistence in Marketing[33:48] How to Build a Strong Social Media Presence[34:49] The Role of Earned Media[46:14] AI in Marketing: A Game Changer[52:02] Jeff's Advice for First-Time CMOsLinksConnect with Jeff on LinkedInLearn more about AltimetrikAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Senior Producer). Remarkable was produced this week by Meredith Gooderham, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

Send us a textIn this episode, Mort Crim joins On Top of PR host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist's Search for Truth.Tune in to learn more!Our Guest:Our episode guest is Mort Crim, a retired journalist, author, lecturer, and motivational speaker. He inspired the Anchorman character Ron Burgundy.Five things you'll learn from this episode:1.  The inspiration behind Anchorman's Ron Burgundy2. Mort's journalism career highlights and pivotal moments3. Maintaining a trusted image in journalism and PR4. How the media has changed and ways to adapt5. Mort's book, “Anchored: A Journalist's Search for Truth”Quotables “I have a philosophy that if you run fast enough, old age can't catch you.” — @Mort Crim“Never have an ego or have arrogance about yourself because you never know when you're going to need help or the support of others in your community.” — @JasonMudd9“It's all about the story. History is made up of stories. We call journalists the people who write the first draft of history. But that hasn't changed — for all of the technological change, for all the proliferation of media — it's still about content.” — @Mort Crim“Become a good writer, and if you're a good writer, I can teach you how to stand in front of a camera. I can teach you how to hold the microphone. I can teach you how to be a broadcaster. But I can't teach you how to think, and I can't teach you how to write.” — @Mort Crim“Journalism is a profession that requires, first of all, a commitment to honesty and truth. But secondly, you need training. You need to have some understanding and experience in how to recognize a story, how to organize a story, how to tell a story in a way that is meaningful to the audience.” — @Mort Crim“PR needs to be all about the audience of the news outlet when you're pitching media.” — @JasonMudd9 If you enjoyed this episode, please share it with others, buy me a coffee, or leave us a quick podcast review.About Mort CrimMort Crim is a journalist, author, lecturer, and motivational speaker. He is the main inspiration for the character Ron Burgundy, a news anchor in the Anchorman movie series. His network and local broadcast experience in radio and TV includes five years as a correspondent for ABC in New York City and two decades as a senior editor and anchor for WDIV-TV, an NBC affiliate station in Detroit. He was backup for Paul Harvey's “The Rest of the Story” radio program for five years. He is the author of eight books, including his most recent memoir, “Anchored: A Journalist's Search for Truth.”Guest's contact info and resources:Mort Crim on XMort Crim on LinkedInMort Crim on FacebookMort Crim's websiteSupport the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

In this episode of the Play Big Faster Podcast, we dive into the world of public relations with Mickie Kennedy, president of eReleases and expert in press release distribution. Mickie shares his journey from poet to PR professional, explaining how he revolutionized the industry by focusing on story-driven press releases. He discusses the importance of earned media, the power of newswires like PR Newswire, and how small businesses can leverage PR to boost their visibility and credibility. You will learn about the relationship between PR, advertising, and marketing, as well as practical tips for measuring PR success through metrics like increased leads and improved conversion rates. Whether you're a startup founder or an established business owner looking to enhance your media presence, this episode provides actionable advice on how to play big faster in the world of public relations. If you found value in Mickie Kennedy's insights on leveraging PR for your business, take a moment to leave us a review. Your feedback helps other entrepreneurs discover the Play Big Faster podcast and join our community of forward-thinking business leaders.   TIMESTAMPS 00:00:00 - Introduction 00:01:00 - From MFA to PR: Mickie Kennedy's press release journey 00:02:00 - Story arc strategy: Crafting newsworthy press releases 00:03:00 - eReleases and PR Newswire: Revolutionizing wire distribution 00:05:00 - PR vs. advertising: Earned media's impact on ROI  00:06:00 - PR Newswire and Business Wire: The media visibility duopoly 00:08:00 - Email pitching crisis: Why journalists prefer newswires  00:10:00 - Measuring PR success: Conversion rates and earned media metrics 00:12:00 - Strategic releases: Leveraging surveys for media pickup  00:14:00 - Product launch press releases: Incorporating use case studies 00:16:00 - Trade associations: Amplifying your press release's reach  00:18:00 - The 3% rule: Secrets of high-performing press releases 00:20:00 - Small business PR advantage: Authenticity trumps corporate image  00:22:00 - Boilerplate brilliance: Weaving origin stories into press releases  00:23:00 - PR for entrepreneurs: Embracing vulnerability for media attention

In this episode of the 0 to 5000 Podcast, host Drew McClure sit down with Anna Crowe, the founder and CEO of Crowe PR, to discuss her journey from a CPA at Deloitte to running an award-winning public relations agency. Anna shares her strategic approach to scaling her business over the past decade, the pivotal moments that shaped her career, and how her financial background became a competitive advantage in the marketing world. Anna's agency specializes in public relations for mid- to large-size consumer goods, healthcare, technology, and hospitality brands. Her emphasis on leadership development, a creative yet data-driven approach, and the importance of understanding customer needs has helped Crowe PR achieve national recognition. The conversation delves into entrepreneurship, the challenge of building scalable processes, the importance of core values in hiring, and leveraging an integrated PR strategy to drive business growth. Anna also touches on the evolving role of PR, the importance of media relations, and how to build lasting relationships with clients and customers. With insights into hiring for cultural fit, creating effective business systems, and managing the ever-changing landscape of PR, this episode is packed with valuable lessons for both aspiring and seasoned entrepreneurs. Key Takeaways: The Power of a Financial Background in PR: Anna's knowledge of numbers and strategy provided her with a unique edge in growing Crowe PR by applying data-driven insights to creative marketing. Building a Successful Business: The importance of starting with a solid foundation, building core values, and creating processes that can evolve as the business grows. The Shift from Earned Media to Influencers: Over the years, PR has shifted from being solely focused on earned media to integrating influencer marketing and social media. Leadership and Culture: Hiring based on alignment with core values is essential for creating a high-performing team and fostering a positive work culture. Scaling Challenges: Anna highlights the need to constantly adapt processes, systems, and strategies to match the growth of the company. Notable Quotes: Anna Crowe on pivoting to PR: "I loved numbers because they make sense, but I also love creativity. I found my passion in public relations, where I could blend both." On the importance of core values: "Core values aren't just words on a wall. We live them every day in our hiring and decision-making." On business growth: "You have to be nimble, love the dynamics of the industry, and always think a few steps ahead."

Send us a textIn this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.Tune in to learn more!Five things you'll learn from this episode:1. How to improve four media pitch examples2. Keep your pitch short and visually appealing.3. Tailor your pitch to match the journalist's beat.4. Offer value — why should the journalist care?5. Have a copy editor review the release. Quotables“About half of the news stories they write come from media pitches. So media pitching works when it's done right. Media pitching works when you have a relationship or attempt to build a relationship; you don't need a relationship to get media coverage.” — @JasonMudd9“You just want to send a teaser and have them say, ‘You know what, I would like to hear more' or ‘This isn't a good fit for me.' But instead of doing it in 10 paragraphs, what if you just did it in three sentences?” — @JasonMudd9“That's why we believe in having copy editors on our team who are grammarians. They're experts at what they do — the red-pen police or the people who correct your grammar in public that you don't like.” — @JasonMudd9“If you can't tell me who said it, then I'm probably not going to quote you on it.” — @JasonMudd9“You should not send a news release, or even a media pitch, through blast … think 1-to-1 with each media pitch that you send out.” — @JasonMudd9“More targeted, more selective pitches are going to help you be more successful.” — @JasonMudd9 “Just like in dating, just like in sales, in media pitching, the intent of the first meeting is to get a second meeting.” — @JasonMudd9 If you enjoyed this episode, please share it with others or leave us a quick podcast review.About Jason Mudd, Axia PRJason Mudd is a trusted adviser and dynamic strategist for some of America's most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster's, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002. Forbes named Axia one of America's Best PR Agencies.Guest's contact info and resources:Jason Mudd on XJason Mudd on LinkedInAxia Public Relations 10 elements of news10 elements of news with Jason Mudd | On Top of PR Podcast1:1 consultations and training with Axia Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Benjamin Witte is the founder and CEO of Recess, a beverage brand focused on creating products that promote relaxation and mental wellness. Inspired by the rise of functional ingredients like CBD, nootropics, and adaptogenic herbs, Benjamin saw an opportunity to pioneer a category of beverages that could help people unwind in a healthy way.In this episode of DTC POD, Benjamin shares his journey of launching Recess and the key strategies that have contributed to its success, including a focus on efficient brand impressions and an omnichannel approach to distribution.We discuss the significance of riding secular tailwinds, the advantages of having a broader mission when launching a brand, and the potential benefits and risks of a platform strategy. The conversation also touches the future of the functional beverage space and the role that Recess aims to play in shaping it.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Product Launch and Market Timing2. Brand Awareness and Media Strategy3. Regulatory Challenges in the CPG Space4. Supply Chain Evolution5. Retail Expansion and Distribution Strategy6. Building and Growing the Recess Team7. Trends in the Beverage IndustryTimestamps00:00 From working at startups to founding Recess04:36 Trends at the early days of Recess08:04 How UGC factored in the launch of Recess10:02 Validating the idea behind Recess11:44 Key learnings from the early days of Recess14:20 Importance of brand impressions to beverage companies16:51 Generating earned media through IG content18:03 Trajectory of growth for the Recess team21:17 Expanding Recess from just DTC to DTC and retail22:52 Shifting to a more scalable supply chain model24:15 Recess as a platform brand; expanding the product line28:37 Insights on the non-alcoholic beverage trend31:45 Mood powders as part of the Recess expansion strategy33:48 What's next for RecessShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Benjamin Witte - Founder and CEO of RecessBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic