Paideia In The Know

The Right Way To Leverage Celebrity For Brand AwarenessSenior Reporter for Hollywood Life, Lanae Brody, is sharing her insider tips from years of interviewing celebrities, authors, and experts for us in today’s episode. From how to craft the perfect soundbite, to sharing tips for prepping for an interview so you sound exactly as you want to be presented to how a brand can maximize the impact of a celebrity ambassador or endorsement.

Cracking The Code For SEOCEO of Adventure Marketing and SEO Specialist, Alicia Waldner, is breaking down what SEO is exactly, how to understand the data and how to use those learnings to better target your audience and help you reach your business goals faster through the numbers!

How To Shape Your Voice For The Digital SpaceDo you know how to shape your voice through copy? Do you know how to refine your brand’s voice in different situations and from platform to platform in the digital space? Not to worry if you don’t! Copy Expert and Social Strategist, Kailey Mann, is sharing all of her insight for crafting copy that’s engaging, relatable and effective all while still sounding authentic to your brand!

Insider Tips For Successful Brand StrategyPublic Relations vetran and brand strategy specialist, Meg Young, is sharing her tried and true practices for helping brands figure out the most effective ways to navigate the ever evolving digital space and how to stand out in a crowded market place. From common mistakes she sees and quick ways to course correct to ideas of how to best make an impact if you’re an emerging brand and don’t have a big budget, Meg knows how to guide you in the right direction!

Which Trends Are Worth FollowingTastemaker, Influencer and Editor, Taylor Stephan, is spilling the tea on emerging content trends in the digital space! She shares with us how the landscape in digital is shifting from perfection and being “Instagram Ready” to a more raw/real approach to content creation. Taylor also shares her approach to working with Brand and how to best strike a balance with less polished content and still nodding to trends in your social content without coming off as thirsty.

Leveling Up Your Video ContentDirector Of Photography, Olivia Kuan, shares with us some of her favorite tips and tricks for adding production value to your videos for free! We also discuss her experiences in the entertainment industry as a female creative.

Look Like A Million Bucks At Any AppearanceDaniel Musto is spilling the tea on his must-haves for dressing for any public appearance as well as some unforgettable stories from styling celebrities to starting his own clothing line!

How To Represent Your Brand On TVEver wanted to know what it really takes to get on QVC? Host and TV Personality, Robby LaRiviere, is pulling back the curtain to what it takes to find success representing brands on the busiest channel in television!

Successful Multi-Platform Branding BreakdownTastemaker, Editor, Influencer and all around #Goals, Jenn Chan, shares her insight around what makes a brand’s campaign stand apart in the crowded digital space and how brands can best capitalize on a multi-platform push through partnering with the right players to really using events to their greatest potential.

Insider Tips On How To Get Your Book Published5 time New York Time’s Bestselling Author, Leslie Bruce, walks us through the do’s & don’ts of taking your book from idea to bestseller in this fun and tip-packed convo.

Influencer Marketing 101Ever wondered how much Influencers are really getting paid? How brands come up with those amounts? What metrics dictate the perceived value of an Influencer? Influencer Marketing Specialist, Abby Varnisky, spills the tea on the evolving world of Influencer | Brand relations.

How To Land Better Brand PartnershipsEmmy Nominated Producer and Creator of Nat’s Next Adventure, Natalie Thomas, shares with us how she’s built a successful career as an Influencer after life as an Editor and Producer. She shares how she’s built an engaged and diverse social community on her Instagram. Natalie also shares her tips and tricks for successfully pitching and landing branded partnerships.

How To Get The Best Edit For Your VideoPaideia’s Editor and Head Editor at World Surf League, Matt Hogan, talks about how to use editing to really get people to engage with your video content. He shares some of his know-how around better communicating with your editor to get a video that’s not just beautiful but really engages with your viewer and can help push your brand forward.

Secrets To Maximizing The Coverage Of Your EventTHE LA Event Producer, Gina Wade, has been a part of some of the most unforgettable events from the Vanity Fair Oscar Party to events with Amazon, Netflix and Hello Bello just to name a few. Gina shares with us how to organize your event the right way, how to get more organic coverage of your event by staging “Instagramable Moments” throughout the space and she even has some great, inexpensive tips for your parties at home to make them feel like you rolled out the Red Carpet for your guests without breaking the bank.

Paideia’s Photo Editor, Jacqui Lee, breaks down how to build a beautiful and impactful social feed. The best ways to visually brand your photos and some easy tricks for making any photo look more professional.

Award winning television host and Co-Anchor of E! News Co-Anchor, Zuri Hall, and Producer Brandon Francis share with us how to take a pop culture moment and work it into your content on-line the right way. They share their process for taking an idea and fleshing it out into engaging and fun content and share tips that you can use for your own content creation.