Podcasts about World Surf League

Alisha dropped out of year 10 to become a hairdresser, opened her own salon at 20, and ran it for nearly a decade - applying five different products to every client's hair, every single day. By the time she sold the salon, she already knew exactly what was wrong with the industry. What she didn't know was how to start an e-commerce brand. James Jade, her all-in-one leave-in conditioner that replaces up to five separate products, took two years and close to $21,000 to get off the ground. She doesn't regret a cent of it. In this episode, Alisha walks through the full build - the custom formula she landed on her second sample, the five delays before launch, and the first two years of selling almost entirely through word of mouth, mystery notes left in cafe bathrooms, and conversations at the World Surf League. She gets honest about what held her back, how slow it actually was, and what finally started to move the needle. What you'll learn in this interview: How 16 years on the salon floor became the most credible form of product validation - and why Alisha already knew her formula before she ever met a cosmetic chemist Why she got the formula right on the second sample when most founders go through 20 - and the one thing that was actually the hardest to nail The real cost of custom formulation: $7,000 for packaging, ~$14,000 for 1,000 units at $15 a bottle, and why she was told to double her budget - and it ended up being triple What she did during the two years between starting development and actually launching, including freelancing to fund each invoice one at a time Why refusing to be the face of the brand in the early days made everything slower - and the exact moment she realised the product alone wasn't enough The scrappy, offline community tactics that built early brand awareness - leaving minis in nice bathrooms, mystery notes in cafes, street conversations at events How she started posting four times a week on Instagram with no ads, no influencers, and no email marketing - and what eventually changed The decision to build weekly emails around real hair advice rather than promotional content - and why her salon background made this the easiest part of the whole business Why she waited until she'd recouped her initial investment before developing the shampoo - and what the waitlist looks like before it's even launched Lessons from nearly $21K invested in a first run, five launch delays, and two years of slow, deliberate building before the business started to accelerate If you're in the early stages and wondering whether the slow growth means you're doing it wrong - this episode is for you. Alisha's story is a reminder that domain expertise is an unfair advantage, that the long, unglamorous build is often the only way to get it right, and that $7K a month on a single product with a shampoo waitlist already building is not a small thing. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH BY ALISHA JADE Instagram → https://www.instagram.com/jamesjade.au/ Alisha's ⁠⁠⁠⁠⁠Instagram → ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/alishajades/ Website → ⁠⁠⁠⁠⁠https://jamesjade.com.au/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Concussions are often treated as short-term injuries, but what if the real issue is how the brain recovers afterward? In this episode, Dr. Rob Silverman sits down with Dr. Brett Jarosz, an ACA endorsed Fellow Sports & Exercise Chiropractor, to explore the evolving science of concussion recovery and brain health. Together, they challenge outdated approaches that rely on complete rest and discuss why modern rehabilitation focuses on restoring function through targeted movement, individualized therapy, and metabolic support. Dr. Jarosz explains why a concussion is more than just a structural injury, how persistent symptoms can stem from dysfunction across multiple systems, and why factors such as autonomic regulation, inflammation, and brain energy production play critical roles in recovery. The conversation also dives into emerging therapies like photobiomodulation, the science behind red light therapy, and why personalized rehabilitation may be the future of concussion care. Whether you're a clinician, athlete, coach, or someone recovering from a brain injury, this episode offers practical insights into helping the brain heal and perform at its best.   Key takeaways: Concussion is an energy crisis in the brain, affecting metabolism, blood flow, and neurological function. New models of concussion treatment emphasize controlled exercise and targeted rehabilitation over complete rest. Photobiomodulation, especially low-level laser therapy, shows promising results in improving brain recovery post-concussion. Persistent post-concussion symptoms could be multi-faceted, involving neuroinflammation, metabolic dysfunction, and autonomic nervous systems. Female athletes experience different concussion recovery processes due to biological and structural differences.     More About Dr. Brett Jarosz: Dr. Brett Jarosz is an ACA endorsed Fellow Sports & Exercise Chiropractor (AICE 2019), Neurorehabilitation Chiropractor (AICE 2022), researcher and international lecturer. He has worked with the World Surf League, as a part of the medical team at the Rip Curl Pro Bells Beach, as well as Surfing Australia at the 2024 Paris Olympics. He consults with the Melbourne Storm NRL Team, along with several AFL teams, Olympic and elite athletes on neurotrauma, with his work being featured on 60 Minutes Australia, Apple TV, The Age, Herald Sun, and more. For the past decade, Dr. Brett lectured within the Chiropractic degrees at RMIT University in Melbourne, and currently maintains a role as a lecturer for a number of post-graduate education programs.   Website Instagram Connect with me! Website Instagram Facebook YouTube

Is the World Surf League actually for sale… and if so, who in the world is buying it?On this episode of Pinch My Salt, Sterling Spencer and Cousin Ryan dive into the possible sale of the WSL, the future of professional surfing, and whether competitive surfing lost its core audience when the ASP became the World Surf League. Could ESPN buy the WSL? Could wave pools, YouTube surf content, or a UFC-style reality show save pro surfing? Or is the surf contest world too niche, too expensive, and too disconnected from real surf culture?We talk WSL business rumors, surf industry drama, why nobody watches contests live anymore, Kelly Slater, Jack Johnson, Tom Curren dream trips, core lords, surf skating, Hawaiian surf culture, surf addiction, and why surfing might be the most magical and destructive sport on earth.If you love surfing, surf comedy, surf podcasts, WSL drama, pro surfing history, wave pools, surf culture debates, and two Florida surf cousins trying to figure out who ruined the tour… this episode is for you.Drop a comment: Who should buy the WSL?#WorldSurfLeague #WSL #Surfing #SurfPodcast #PinchMySalt #ProSurfing #SurfCulture #KellySlater #SurfComedy #WavePools #ASP #ESPN #SurfIndustry #SurfContest #CoreSurfing #SurfDrama #SurfNews #SterlingSpencer #CousinRyan #SurfYouTube

A five-time World Champion added another chapter to her story in the final of the New Zealand Pro surf event in Raglan today. Hawaiian Carissa Moore won her first Championship Tour event in New Zealand 16 years ago and has gone on to become one of the greats in the sport. Her return to Aotearoa with her young family for this event, she said was a full circle moment. Sports reporter Felicity Reid spoke to Lisa Owen.

Raglan has waved goodbye to the world's top surfers - for now - as the New Zealand leg of the World Surf League comes to an end. Surfing New Zealand's Ben Kennings spoke to John Campbell.

The World Surf League's New Zealand Pro event in Raglan was put on hold this morning after a photographer was attacked while in the water. The photographer is okay, they're reported to be in "good spirits" and is being treated for small puncture wounds at the hospital. We wanted to learn a bit more about the conditions in Raglan and how safe it is to go in the water, so Jese is joined by environmental scientist and eCoast managing director Dr Shaw Mead.

The World Surf League event at Raglan's Manu Bay has wrapped after 11 days of competition. It's being labelled as a massive success, with organisers hitting capacity crowds of 6500 onlookers. The event came to New Zealand's shores in late January, supported by the Government's $40 million Events Attraction Package. Surfing NZ CEO Ben Kennings told Mike Hosking the purpose of the package is to get eyeballs from around the world looking at New Zealand, and the funding also helped inspire New Zealand surfers. He says that the people who came down to Manu Bay throughout the event was pretty amazing, and probably exceeded expectations. LISTEN ABOVE See omnystudio.com/listener for privacy information.

Luke Cederman, aka Raglan Surf Report, joins Pinch My Salt for a hilarious surf podcast episode breaking down the WSL New Zealand Pro, the Raglan contest drama, the lack of waves, pro surfing chaos, surf culture, World Surf League commentary, CT surfers, Gabriel Medina, Filipe Toledo, Jack Robinson, Kelly Slater, twin fins, surf industry rumors, and why this New Zealand event felt like one of the weirdest WSL contests ever. Sterling Spencer and Cousin Ryan call Luke live from Raglan to get the inside scoop on what was really happening behind the scenes at the contest, from boring heats and bad conditions to pro surfer energy, local New Zealand surf culture, WSL event vibes, and whether the whole thing was a huge fail or just classic surfing chaos.In this episode of the Pinch My Salt Podcast, Sterling Spencer and Ryan Spencer roast, react, and break down the biggest surf clips of the week, including the WSL quietly selling its stake in the Kelly Slater Surf Ranch, the future of wave pools, Filipe Toledo riding a twin fin in competition, Kelly Slater's old-school Gold Coast surfing, Tom Curren's legendary style, Dane Kealoha footage, shark chase clips, garage surf training, skimboarding madness, pro surfers becoming real estate agents, and the eternal question: is modern competitive surfing actually fun to watch?Luke Cederman brings the perfect Raglan chaos to the show as the guys ask what the WSL New Zealand event was really like from inside the scene. Was the contest boring? Were the waves bad? Were the pros partying? Was Gabriel Medina actually staying in a shed? And is Raglan Surf Report officially the mayor of New Zealand surf comedy?This episode is full surf comedy, WSL roasting, pro surfing stories, New Zealand surf scene madness, surf industry talk, Kelly Slater jokes, Jack Johnson aftermath, Tom Curren worship, twin fin propaganda, and classic Pinch My Salt nonsense.Featuring:Luke Cederman / Raglan Surf ReportSterling SpencerCousin RyanPinch My Salt PodcastDrop a comment, hit the like button, and tell us: was the WSL New Zealand Pro a huge fail, or did Raglan just get robbed by the forecast?#PinchMySalt #LukeCederman #RaglanSurfReport #WSL #WorldSurfLeague #Raglan #NewZealandPro #SurfPodcast #SurfComedy #SterlingSpencer #CousinRyan #SurfCulture #ProSurfing #KellySlater #FilipeToledo #GabrielMedina #JackRobinson #TomCurren #DaneKealoha #TwinFin #SurfRanch #SurfIndustry #SurfClips #SurfingPodcast #RaglanSurf #NewZealandSurfing

Raglan businesses are feeling the swell of visitors from the World Surf League, with up to 7000 expected to gather to watch some of the world's best. Alix Thomson, owner of The Shack cafe in Raglan spoke to John Campbell.

Surf's up in the small Waikato town of Raglan, as it hosts the World Surf League, and locals are just as excited for what it means for the town. Finn Blackwell reports.

Wegovy moves one step closer to government funding; Tourism recovery continues with rise in arrivals; More powers for service providers to take down suspected scams; Hamilton to open new 'peanut-about' intersection; World Surf League event begins in Raglan

The world's best surfers are donning their wetsuits and hitting the waves this morning in Raglan, as the World Surf League event begins. Surfing New Zealand Chief Executive Ben Kennings spoke to John Campbell.

On the show today: Searley has made some big future plans with his mates The Blues join us in studio Raph from Flowidus joins us live from the World Surf League in Raglan Someone is given a huge honour. For exclusive content and the full show including music features, visit: https://www.rova.nz/podcasts/george-fm-breakfast Join the Whānau on Instagram, Facebook & Tik Tok.

Raglan will be at the centre of the global surfing universe this week as the world's best surfers descend on Manu Bay for a landmark event. It is expected to bring international attention, elite athletes and thousands of spectators to the region. Kiwi Olympic surfer Billy Stairmand joined D'Arcy to discuss. LISTEN ABOVESee omnystudio.com/listener for privacy information.

Raph from Flowidus joins us on the show to give us a vibe check of Raglan Town at the World Surf League that kicks off today! For exclusive content and the full show including music features, visit: https://www.rova.nz/podcasts/george-fm-breakfast Join the Whānau on Instagram, Facebook & Tik Tok.

Excitement is building in the coastal Waikato township of Raglan on the eve of the fourth stop of the World Surf League. Heemi Ngahere, is President of the Maori Board Riders club and spoke to John Campbell.

NZ's Most Successful Surfer Ever & Reigning Grand Masters Champion Iain ‘Ratso Buchanan joins the show to chat World Surf League Corona Cero New Zealand Pro at Raglan this weekend Learn more about your ad choices. Visit megaphone.fm/adchoices

1 - Show Open 2 -Smoko Chat - David Attenborough 4 - World Surf League 8 - Friday Funny - Chickens 12 - Up the Mahs 14 - Kids Are Dicks 16 - Must Watch 20 - Friday Funny - Biscuits 24 - Gold Coast Winner 28 - ANZ Winner 35 - Dear Mum, Im Sorry 38 - Smoko winner 40 - Kids Education 44 - Late Mail 47 - Last Drinks

A week from now, the world's best mens and womens surfers will descend on Raglan to contest a round of the World Surf League.In the 24-woman field will be 15-year-old New Zealander, and Raglan local, Alani Morse. Morse spoke to Ingrid Hipkiss.

Surfer Billy Stairmand joins us on the show to chat The World Surf League and give Lee & Searley some tips as they prepare to hit the waves. For exclusive content and the full show including music features, visit: https://www.rova.nz/podcasts/george-fm-breakfast Join the Whānau on Instagram, Facebook & Tik Tok.

On the show today: ROVA joins us ahead of his NZ Tour and on the eve of his new release with A Little Sound - "Low Down". Surfer Billy Stairmand joins us on the show to chat The World Surf League and give Lee & Searley some tips as they prepare to hit the waves. Christchurch's first MAJOR event at Te Kaha Stadium takes place this weekend. For exclusive content and the full show including music features, visit: https://www.rova.nz/podcasts/george-fm-breakfast Join the Whānau on Instagram, Facebook & Tik Tok.

Some Raglan locals are questioning whether the town wants to host the upcoming World Surf League. Waikato reporter Libby Kirkby-McLeod reports.

The surfing community in Taranaki - the only region in New Zealand to have previously hosted the globe's elite surf competition - is stoked for its Raglan cousins who are to hold a combined men's and women's World Surf League event in May.

Mandy Wiener speaks to EWN Reporter, Kgomotso Modise about the dismissed bid by Jacob Zuma and Thabo Mbeki to have Judge Sisi Khampepe recused for the TRC Commission. The Midday Report with Mandy Wiener is 702 and CapeTalk’s flagship news show, your hour of essential news radio. The show is podcasted every weekday, allowing you to catch up with a 60-minute weekday wrap of the day's main news. It's packed with fast-paced interviews with the day’s newsmakers, as well as those who can make sense of the news and explain what's happening in your world. All the interviews are podcasted for you to catch up and listen to. Thank you for listening to this podcast of The Midday Report Listen live on weekdays between 12:00 and 13:00 (SA Time) to The Midday Report broadcast on 702 https://buff.ly/gk3y0Kj and on CapeTalk https://buff.ly/NnFM3Nk For more from The Midday Report go to https://buff.ly/BTGmL9H and find all the catch-up podcasts here https://buff.ly/LcbDdFI Subscribe to the 702 and CapeTalk daily and weekly newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

Mandy Wiener speaks to Correctional Services Spokesperson, Singabakho Nxumalo about Thabo Bester being transferred to a C-Max, Ebongweni prison in Kokstad. The Midday Report with Mandy Wiener is 702 and CapeTalk’s flagship news show, your hour of essential news radio. The show is podcasted every weekday, allowing you to catch up with a 60-minute weekday wrap of the day's main news. It's packed with fast-paced interviews with the day’s newsmakers, as well as those who can make sense of the news and explain what's happening in your world. All the interviews are podcasted for you to catch up and listen to. Thank you for listening to this podcast of The Midday Report Listen live on weekdays between 12:00 and 13:00 (SA Time) to The Midday Report broadcast on 702 https://buff.ly/gk3y0Kj and on CapeTalk https://buff.ly/NnFM3Nk For more from The Midday Report go to https://buff.ly/BTGmL9H and find all the catch-up podcasts here https://buff.ly/LcbDdFI Subscribe to the 702 and CapeTalk daily and weekly newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

Mandy Wiener speaks to South African Geographical Names Council Chairperson, Johnny Mohlala about the 21 geographical name changes set for the Eastern Cape and KwaZulu-Natal provinces, following recommendations from the South African Geographical Names Council. The Midday Report with Mandy Wiener is 702 and CapeTalk’s flagship news show, your hour of essential news radio. The show is podcasted every weekday, allowing you to catch up with a 60-minute weekday wrap of the day's main news. It's packed with fast-paced interviews with the day’s newsmakers, as well as those who can make sense of the news and explain what's happening in your world. All the interviews are podcasted for you to catch up and listen to. Thank you for listening to this podcast of The Midday Report Listen live on weekdays between 12:00 and 13:00 (SA Time) to The Midday Report broadcast on 702 https://buff.ly/gk3y0Kj and on CapeTalk https://buff.ly/NnFM3Nk For more from The Midday Report go to https://buff.ly/BTGmL9H and find all the catch-up podcasts here https://buff.ly/LcbDdFI Subscribe to the 702 and CapeTalk daily and weekly newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

Mandy Wiener speaks to The Good Things Guy Founder, Brent Lindeque about the feel good stories around the world. The Midday Report with Mandy Wiener is 702 and CapeTalk’s flagship news show, your hour of essential news radio. The show is podcasted every weekday, allowing you to catch up with a 60-minute weekday wrap of the day's main news. It's packed with fast-paced interviews with the day’s newsmakers, as well as those who can make sense of the news and explain what's happening in your world. All the interviews are podcasted for you to catch up and listen to. Thank you for listening to this podcast of The Midday Report Listen live on weekdays between 12:00 and 13:00 (SA Time) to The Midday Report broadcast on 702 https://buff.ly/gk3y0Kj and on CapeTalk https://buff.ly/NnFM3Nk For more from The Midday Report go to https://buff.ly/BTGmL9H and find all the catch-up podcasts here https://buff.ly/LcbDdFI Subscribe to the 702 and CapeTalk daily and weekly newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

Catch Up on the latest leading news stories around the country with Mandy Wiener on Midday Report every weekday from 12h00 - 13h00 The Midday Report with Mandy Wiener is 702 and CapeTalk’s flagship news show, your hour of essential news radio. The show is podcasted every weekday, allowing you to catch up with a 60-minute weekday wrap of the day's main news. It's packed with fast-paced interviews with the day’s newsmakers, as well as those who can make sense of the news and explain what's happening in your world. All the interviews are podcasted for you to catch up and listen to. Thank you for listening to this podcast of The Midday Report Listen live on weekdays between 12:00 and 13:00 (SA Time) to The Midday Report broadcast on 702 https://buff.ly/gk3y0Kj and on CapeTalk https://buff.ly/NnFM3Nk For more from The Midday Report go to https://buff.ly/BTGmL9H and find all the catch-up podcasts here https://buff.ly/LcbDdFI Subscribe to the 702 and CapeTalk daily and weekly newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Mandy Wiener speaks to Border Management Authority Commissioner, Dr Michael Masiapato about the BMA intercepting 26,000 people who attempted to enter SA illegally during the festive season. The Midday Report with Mandy Wiener is 702 and CapeTalk’s flagship news show, your hour of essential news radio. The show is podcasted every weekday, allowing you to catch up with a 60-minute weekday wrap of the day's main news. It's packed with fast-paced interviews with the day’s newsmakers, as well as those who can make sense of the news and explain what's happening in your world. All the interviews are podcasted for you to catch up and listen to. Thank you for listening to this podcast of The Midday Report Listen live on weekdays between 12:00 and 13:00 (SA Time) to The Midday Report broadcast on 702 https://buff.ly/gk3y0Kj and on CapeTalk https://buff.ly/NnFM3Nk For more from The Midday Report go to https://buff.ly/BTGmL9H and find all the catch-up podcasts here https://buff.ly/LcbDdFI Subscribe to the 702 and CapeTalk daily and weekly newsletters https://buff.ly/v5mfetc Follow us on social media: 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/Radio702 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

Raglan will host one of the world's biggest surfing events this year, after being added as a stop on the World Surf League Championship Tour. National champion surfer Billy Stairmand spoke to Corin Dann.

New Zealand is the benefactor of the World Surf League granting its athletes the left hand break they've been begging for. Raglan's Manu Bay will host the newly instated New Zealand Pro in late May. Surfing New Zealand CEO Ben Kennings says says this is 'huge' for the sport's place in New Zealand. "We can't wait to host those best surfers in the world, it's going to be pretty spectacular." LISTEN ABOVESee omnystudio.com/listener for privacy information.

Our guest this week is a former Professional Surfer, Professional Tournament Angler, and Surf broadcaster/commentator. He first made his mark in the surfing world with a highly respected seven-year pro career, earning four event wins along the way.Following his competitive career, he spent more than a decade with his main sponsor, Quiksilver, working his way up through team and marketing roles to become Marketing Director. Many fans also recognize his familiar face and voice as a broadcast personality for the World Surf League.When he's not traveling to surf contests, he's competing at the highest level in professional fishing and stacking accomplishments just as impressive as his surf career. His accolades include 2022 Angler of the Year, 17 Top-10 finishes, 5 tournament wins, an MLF Cup appearance, and the 2015 National Championship.We're pumped to hear his incredible story and talk about his business for private guided fishing experiences.  We welcome to the show Mr. Todd “Kliney” Kline.https://toddklinefishing.com/

How do you unlock peak performance by focusing on hydration, spinal health, and nutrition?  Jason Gilbert, a sports chiropractor with over 25 years on the World Surf League, reveals how small shifts—like balancing minerals, managing fatigue, and exploring fasting—can transform sleep, recovery, and overall health. Whether you're an athlete or just looking for more energy, Jason's strategies can help you move better, feel stronger, and thrive every day!

The federal government has released the results of its long-awaited trial into its plan to crackdown on social media users under 16. Many experts warn that the age verification rules won’t work, and can be easily outsmarted by tech-savvy teenagers. In this episode of The Briefing, Natarsha Belling is joined by internet studies Professor Tama Leaver, who says the new measures won’t keep children safe online, and there are also major privacy concerns with what new data big tech companies will now want from young people. Headlines: Victorian Premier Jacinta Allan has had to abandon a press conference, Queensland MP Bob Katter could be penalised after threatening a journalist, and NSW surfer Molly Picklum has won the World Surf League finals in Fiji. Follow The Briefing: TikTok: @thebriefingpodInstagram: @thebriefingpodcast YouTube: @LiSTNRnewsroom Facebook: @LiSTNR NewsroomSee omnystudio.com/listener for privacy information.

Neo-Nazis interrupt a press conference in Melbourne; The Taliban calls for international help in its response to a deadly earthquake; West Australia's Jack Robinson eliminated from the World Surf League finals.

Support the show and get 50% off MCT oil with free shipping—just leave us a review on iTunes and let us know!https://podcasts.apple.com/us/podcast/live-beyond-the-norms/id1714886566 Feeling fine doesn't always mean you're actually fine. When it comes to spinal health, most people don't realize how much silent wear and tear is happening until it's too late, and sometimes irreversible.In this episode, I sit down with Jason Gilbert, a spinal health expert who's helped tens of thousands of clients, including elite athletes and everyday people, avoid surgery, reclaim movement, and reduce pain by focusing on early spinal diagnostics and functional rehab. Jason shares what most doctors overlook about chronic pain and disc injuries, why spinal degeneration starts way earlier than we think, and how walking might be the simplest game-changer for pain prevention and recovery.He breaks down what regular X-rays can reveal before symptoms strike, the danger of ignoring early signs, and how to build a sustainable movement plan that prevents long-term damage."Any investment in health gives a 2000% return on their money." ~ Jason GilbertAbout Jason Gilbert:Jason Gilbert is a leading authority on spinal health, movement, and post-surgical rehab. With over three decades of experience, he's worked with elite athletes from the World Surf League, top chiropractors, and thousands of everyday clients looking to prevent surgery and extend their quality of life. Jason is the author of Stronger Every Day, and shares functional, movement-based health strategies through his online courses and speaking appearances.Connect with Jason Gilbert:- Website: https://jasongilbert.com.au - Instagram: https://www.instagram.com/jasongilbertofficial - Post-Spinal Surgery Care Book: https://www.jasongilbertcourses.com.au/products/digital_downloads/spinal-surgery-recovery-guide Connect with Chris Burres:- Website: https://www.myvitalc.com/ - Website: http://www.livebeyondthenorms.com/ - Instagram: https://www.instagram.com/chrisburres/ - TikTok: https://www.tiktok.com/@myvitalc - LinkedIn: https://www.linkedin.com/in/chrisburres/

Ever wonder why chronic pain persists or why some athletes effortlessly maintain peak performance? Join us for a powerful conversation with world-renowned chiropractor and DNS (Dynamic Neuromuscular Stabilization) expert, Dr. Michael Rintala. In this captivating and insightful episode, Dr. Rintala shares his personal journey from enduring a severe spinal injury as a collegiate tennis player to becoming one of the globe's top specialists in movement optimization and rehabilitation.What You'll Discover:DNS Explained: Learn how Dynamic Neuromuscular Stabilization taps into natural, infant-based movements to reset your body's innate stability patterns, relieving pain and enhancing performance.Breath as Medicine: Understand how something as simple as breathing can dramatically improve core strength, stability, and overall health.Mindful Movement: Hear how Dr. Rintala integrates mindfulness and meditation into rehabilitation, creating profound physical and mental resilience.Behind-the-Scenes Stories: Gain insights from Dr. Rintala's experiences working with professional surfers, PGA golfers, dancers, and everyday patients, including fascinating recovery success stories and surprising athletic insights.Practical Tools: Get actionable DNS exercises, posture tips, and breathing techniques you can apply immediately, whether you're a healthcare provider, athlete, or someone simply aiming for better movement and less pain in daily life.Who is Dr. Michael Rintala? Dr. Michael Rintala, DC, is one of only 18 international DNS instructors trained at the renowned Prague School of Rehabilitation under Prof. Pavel Kolář. He's a trusted practitioner for professional athletes from the World Surf League and the PGA Tour, blending chiropractic care, ART, and DNS principles to achieve remarkable outcomes in performance and injury recovery.Connect with Dr. Rintala:Website: Rintala Chiropractic & Sports MedicineInstagram: @rintalachiroFacebook: Rintala ChiropracticLearn more about DNS: Rehabilitation Prague SchoolJoin us as we laugh, learn, and dive deep into how rediscovering the basics of human movement can radically improve your life. Whether you're a seasoned clinician, athlete, or just someone seeking lasting health, this episode is filled with gems you won't want to miss!We are two sports chiropractors, seeking knowledge from some of the best resources in the world of health. From our perspective, health is more than just “Crackin Backs” but a deep dive into physical, mental, and nutritional well-being philosophies. Join us as we talk to some of the greatest minds and discover some of the most incredible gems you can use to maintain a higher level of health. Crackin Backs Podcast

Cherie R. Cohen is a seasoned media and sports executive currently serving as Global Chief Revenue Officer at X Games. She joined the organization in 2025 as it embarks on evolving into a year‑round international action‑sports league. Prior to X Games, Cherie spent five years as CRO at the World Surf League, where she significantly diversified sponsorships—bringing in brands like Red Bull, Lexus, Neutrogena, Chase, Samsung Electronics, Corona, Apple—and forged partnerships with tourism agencies to grow new revenue streams Earlier in her career, she held key sales and revenue roles at ESPN, NBCUniversal, and Paramount Pictures, managing major events such as Monday Night Football, Super Bowl, the International Olympic Committee – IOC, National Basketball Association (NBA) Finals, and X‑Games .

Nick Christy is Jordys Smith's documentarian and surfing film maker, but above all else his friend. Adz and Nick delve into a conversation of what it is like videoing, photographing and documenting one of the World Surf League's best surfers in the last decade. Life with Jordy Smith on tour, some of the best and worst places to film on the Championship Tour. Adz and Nick also chat about Jiujitsu, Nick is a Black Belt in Brazilian Jiujitsu and trains where he can when traveling with Jordy on the WSL CT. A great behind the scenes conversation about surfing and the film making process. Instagram Youtube Jordy Smith Youtube  

Lakey Peterson (@LakeyPeterson) is an American professional surfer and star of the new film Making Waves: The Lakey Peterson Story by 805 Beer. She has been ranked as high as No. 1 by the World Surf League, the highest professional level of women's surfing, and is a 5x winner on tour. In 2009, Peterson landed the first-ever aerial in NSSA women's competition history and won the title. In 2023, after 8 winless seasons, she won the Corona Open J Bay in South Africa. In our chat today, we discuss her long career, how she overcame 8 seasons without a win by becoming process focused and paying attention the the joy she got from surfing. We discuss her intense training regimen, how she owns her development by setting goals at training, as well as overcoming the disappointment of missing the 2020 Olympic games. You will love her joy, intensity, and perspective regardless of your sport, and we highly encourage you to check out her film Making Waves, which explores her career, showcasing her triumphs, setbacks, and unwavering determination. It delves into her mindset, the rivalries in the sport, and the high-stakes world of professional surfing, offering insights into her passion, resilience, and deep connection to the sea. Click here to Watch Making Waves BOOK A SPEAKER: Interested in having John, Jerry or both come to your school, club or coaching event? We are booking Fall 2025 and Spring 2026 events, please email John@ChangingTheGameProject.com to set up an introductory call. BECOME A PREMIUM MEMBER OF CHANGING THE GAME PROJECT TO SUPPORT THE PODCAST If you or your club/school is looking for all of our best content, from online courses to blog posts to interviews organized for coaches, parents and athletes, then become a premium member of Changing the Game Project today. For over a decade we have been creating materials to help change the game. and it has become a bit overwhelming to find old podcasts, blog posts and more. Now, we have organized it all for you, with areas for coaches, parents and even athletes to find materials to help compete better, and put some more play back in playing ball. Clubs please email John@ChangingTheGameProject.com for pricing.  PUT IN YOUR BULK BOOK ORDERS FOR OUR BESTSELLING BOOKS, AND JOIN 2025 CHAMPIONSHIP TEAMS FROM SYRACUSE MENS LAX, UNC AND NAVY WOMENS LAX, AND MCLAREN F1! These are just the most recent championship teams using THE CHAMPION TEAMMATE book with their athletes and support teams. Many of these coaches are also getting THE CHAMPION SPORTS PARENT so their team parents can be part of a successful culture. Schools and clubs are using EVERY MOMENT MATTERS for staff development and book clubs. Are you?  We have been fulfilling numerous bulk orders for some of the top high school and collegiate sports programs in the country, will your team be next? Click here to visit John's author page on Amazon Click here to visit Jerry's author page on Amazon Please email John@ChangingTheGameProject.com if you want discounted pricing on 10 or more books on any of our books. Thanks everyone. This week's podcast is brought to you by our friends at Sprocket Sports.  Sprocket Sports is a new software platform for youth sports clubs.  Yeah, there are a lot of these systems out there, but Sprocket provides the full enchilada. They give you all the cool front-end stuff to make your club look good– like websites and marketing tools – AND all the back-end transactions and services to run your business better so you can focus on what really matters – your players and your teams. Sprocket is built for those clubs looking to thrive, not just survive, in the competitive world of youth sports clubs.  So if you've been looking for a true business partner – not just another app – check them out today at https://sprocketsports.me/CTG. Become a Podcast Champion! This weeks podcast is also sponsored by our Patreon Podcast Champions. Help Support the Podcast and get FREE access to our Premium Membership, with well over $1000 of courses and materials. If you love the podcast, we would love for you to become a Podcast Champion, (https://www.patreon.com/wayofchampions) for as little as a cup of coffee per month (OK, its a Venti Mocha), to help us up the ante and provide even better interviews, better sound, and an overall enhanced experience. Plus, as a $10 per month Podcast Super-Champion, you will be granted a Premium Changing the Game Project Membership, where you will have access to every course, interview and blog post we have created organized by topic from coaches to parents to athletes. Thank you for all your support these past eight years, and a special big thank you to all of you who become part of our inner circle, our patrons, who will enable us to take our podcast to the next level. https://www.patreon.com/wayofchampions  

The Monday M.A.S.S. With Chris Coté and Todd Richards, June 9, 2025 On this episode of the World's Greatest Action Sports Podcast, Chris and Todd team up with Dave Prodan of The Lineup Podcast as well as the Chief Strategy and Brand Officer at the World Surf League, a collab podcast, amazing. These three take a bunch of your questions, talk about the Lexus Lowers Pro, Kelly Slater, Jeremy Flores brain tumor, Kelly Slater quirks, Christian Fletcher X Steve Boysen legacy boards, Gui Khury skatepark 900, switchstance surfing, Hurricane Season is coming in hot, everything you need to know before surfing Nazare, Mark McMorris and Tony Hawk get in to some Raginal Reconstruction (a new skate park), Jenkem's 999 challenge, egg skateboards are the twin fins of land, old heads rule, more shredaphilia, more gossip, more news, so many questions asked and answered, two full hours of excellence, this really is our best pod in years, thanks Dave!   Presented By:   Sun Bum @sunbum One Wheel @onewheel New Greens @newgreens Spy Optic @spyoptic Hansen Surfboards @hansensurf Bachan's Japanese BBQ Sauce @trybachans MachuPicchu Energy @MachuPicchu.Energy Pannikin Coffee And Tea @pannikincoffeeandtea Bubs Naturals @bubsnaturals Mint Tours @minttours Die Cut Stickers @diecutstickersdotcom Vesyl Shipping @vesylapp Steve Boysen X Christian Fletcher Surfboards @boysensurfboards Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of the World's Greatest Action Sports Podcast, Chris and Todd team up with Dave Prodan of The Lineup Podcast as well as the Chief Strategy and Brand Officer at the World Surf League, a collab podcast, amazing. These three take a bunch of your questions, talk about the Lexus Lowers Pro, Kelly Slater, Jeremy Flores brain tumor, Kelly Slater quirks, Christian Fletcher X Steve Boysen legacy boards, Gui Khury skatepark 900, switchstance surfing, Hurricane Season is coming in hot, everything you need to know before surfing Nazare, Mark McMorris and Tony Hawk get in to some Raginal reconstruction (a new skate park), Jenkem's 999 challenge, egg skateboards are the twin fins of land, old heads rule, more shredaphilia, more gossip, more news, so many questions asked and answered, two full hours of exellecnce, this really is our best pod in years, thanks Dave! Presented By: Sun Bum @sunbum One Wheel @onewheel New Greens @newgreens Spy Optic @spyoptic Hansen Surfboards @hansensurf Bachan's Japanese BBQ Sauce @trybachans MachuPicchu Energy @MachuPicchu.Energy Pannikin Coffee And Tea @pannikincoffeeandtea Bubs Naturals @bubsnaturals Mint Tours @minttours Die Cut Stickers @diecutstickersdotcom Vesyl Shipping @vesylapp Steve Boysen X Christian Fletcher Surfboards

On this episode of the World's Greatest Action Sports Podcast, Chris and Todd team up with Dave Prodan of The Lineup Podcast as well as the Chief Strategy and Brand Officer at the World Surf League, a collab podcast, amazing. These three take a bunch of your questions, talk about the Lexus Lowers Pro, Kelly Slater, Jeremy Flores brain tumor, Kelly Slater quirks, Christian Fletcher X Steve Boysen legacy boards, Gui Khury skatepark 900, switchstance surfing, Hurricane Season is coming in hot, everything you need to know before surfing Nazare, Mark McMorris and Tony Hawk get in to some Raginal reconstruction (a new skate park), Jenkem's 999 challenge, egg skateboards are the twin fins of land, old heads rule, more shredaphilia, more gossip, more news, so many questions asked and answered, two full hours of exellecnce, this really is our best pod in years, thanks Dave!    Presented By:   Sun Bum @sunbum One Wheel @onewheel New Greens @newgreens Spy Optic @spyoptic Hansen Surfboards @hansensurf Bachan's Japanese BBQ Sauce @trybachans MachuPicchu Energy @MachuPicchu.Energy Pannikin Coffee And Tea @pannikincoffeeandtea Bubs Naturals @bubsnaturals Mint Tours @minttours Die Cut Stickers @diecutstickersdotcom Vesyl Shipping @vesylapp Steve Boysen X Christian Fletcher Surfboards

The WSL is finally listening... but is it too late? In this episode of Pinch My Salt, we break down the biggest shakeup in professional surfing in years: the World Surf League is scrapping the midyear cut, bringing back Pipe, and maybe—just maybe—giving the sport back to the surfers.We also dig into:Julian Wilson's wildcard return at the Gold Coast Pro

Firestone Walker Brewing Company's CMO says connected TV has made it easier to reach its sports-loving customers. Episode TranscriptPlease note, this transcript  may contain minor inconsistencies compared to the episode audio.Damian (00:01):I'm Damian Fowler.Ilyse (00:02):And I'm Ilyse Liffreing.Damian (00:03):This week we're really excited to talk with Dustin Hinz, the Chief marketing officer of Firestone Walker Brewing the craft brewery based in California.Ilyse (00:12):Dustin has been the chief marketer at Firestone for almost six years. He's an award-winning marketer who knows how to build a culturally relevant brand.Damian (00:21):Also, he's a musician and he helped build Guitar Center into that powerhouse brand It is today. He worked there for 17 years and you can ask any guitarist about Guitar Center and its Importance. And then he was an Ernie Ball music man, which is famous for its guitar strings, which I love. I'm curious though, Ilyse, do you play the guitar?Ilyse (00:40):I wish, but Okay. Damian, we're here to talk beer and how to market it in a crowded marketplace. So let's begin. So Dustin, can you tell us a little bit about Firestone and the brand 805? It seems it really has a West Coast vibe just like me. I'm from the West coast so I can see that. I feel it.Dustin (01:04):Firestone Walker is the culmination of David Walker and Adam Firestone's love for beer. And they met back in the nineties when David fell in love with Adam's sister and there's great stories about that. And then they found they had this mutual love for beer and the central coast of California. David being an expat in British and Adam being a Californian, they founded this amazing brewery on the central coast and really focused on just a few craft beers. DBA was their first beer and then Union Jack and there was a lot of craft was sort of an early movement. And then back in 2012 they stumbled upon this idea of 8 0 5 and 8 0 5 is the area code for the big swath of the Central coast, a big piece of California all the way down to Ventura County where actually I grew up. We like to say that the goal of 8 0 5 is to be the most globally recognized, regionally available beer in the world.Ilyse (02:03):Very cool. But there are a lot of beers out there, even craft beers. What would you say is the point of differentiation? Is it the taste? Is it the West coast vibes? What would you say?Dustin (02:15):I think the biggest point of differentiation in beer is the brand position. Obviously great brand position and great marketing is not going to solve a lousy product, so you got to have amazing product and we're trying to focus on being odds of the evens and really investing in our own legend and trying to stand for something and be the alternative choice. And thankfully beer is so big and there's so much opportunity that you can carve out a pretty nice size of the pie for yourself if you want to focus on being the alternative premium choice.Damian (02:43):One of things that you just said about the importance of marketing and how marketing can drive the business seems key to this. Is there anything that you could point us to that you'd say, this was the moment where I created brand awareness above and beyond or something like that?Dustin (03:05):The first one with the traditional 8 0 5, the black can I was very lucky to inherit five and a half years ago a slogan called Properly Chill and Properly Chill sort of was the slogan for this idea that life on the central coast was a little different, right? And what we did last year and then going into this year, and I believe that this is going to come out right around this new campaign is going to drop, is this idea telling the story of our brand through the lens of our customer. We have this amazing roster of ambassadors, we call them Authentico and eight oh five Authentico and Professional surfers, motocross Riders, boxers, MMA, fighters, artists, tattoo artists, you name it, it spans the spectrum. There's over 50 of them and they kind of cover every single different customer group that we believe the brand represents and we tell the story of that brand through those consumers or through those athletes.(04:06):And then a couple other examples were what we did was Summer of Cervesa when we launched the extension of 8 0 5, the first extension after 10 years, which was a Mexican lagger themed version of 8 0 5 with a little bit of lime in it. And the idea at the time was when you were looking at the marketplace, Mexican laggers were really on the rise. Corona obviously as an incredible background. Modelo has now at this point become the number one brand in the US surpassing Bud Light and Consumers were definitely reaching for this idea of sort of an escapism beer. So when we launched the campaign with summer survey, so we realized that we had to do something to stand out and create some differentiation between 8 0 5 blonde and 8 0 5. And so the 8 0 5 cervesa campaign was the first time we ever showed the product in color. 8 0 5 has been black and white since its inception in 2012. And with 8 0 5 Cervesa was the first time we ever put the product in color in the advertising. And it was a game changer. I mean, we sales went from moderately successful to up 20% pretty consistently because we were able to create that differentiation in the idea that Cervesa was a light and refreshing product.Damian (05:24):Wow, I love that just by adding color. But it is interesting that you started out in black and white as a kind of campaign. Why black and white?Dustin (05:32):I think they realized they needed to do something different to stand out back then. And trust me, it is a conversation pretty regularly when we're working on new ideas of, there is a lot of consternation around the idea of how do we maintain the brand identity and not stray from it because we want to be timeless, not timely. So we're very, very focused on, hey, every decision we make is going to have an impact a decade from now, two decades from now. Because the greatest brands in beer are multi-generational.Ilyse (06:02):Totally. And I know we talked about this earlier because it can be really difficult to market alcohol products, especially on platforms like social media where there are age roadblocks. What are the channels that you decided to lean into for these campaigns and are there any that you're experimenting with now?Dustin (06:24):I'd say at-home is a good third of our total media investment and then a big shift to TV about two years ago. And with connected TV platforms continuing to become more robust, it's made it a hell of a lot easier for us to get more geo-targeted because I think that spray and prey doesn't work when you're a regional brand and you want to get really focused on zip codes and you want to try to drive measurement. And so connected TV has been huge for us and whether that's through our partnerships with the World Surf League or we're just doing a sports our brand, what we know though is that from all of our consumer data is that a huge percentage of our customers are sports fans. They watch a lot of football, they watch a lot of baseball. So what we do is we take our brand to those channels and through partnerships like ESPN, we've been able to really connect with consumers and drive some really nice measurable lift for the brand. You're watching a sports game and you're going to see beer brand X or insurance brand X with an athlete for that sport. And then you see our spot, which might have a bull rider in it or a surfer or a motocross rider, and it just stands outIlyse (07:33):With your brands embrace of sports and kind of that measurement piece of CTV, you must love that more live sports are coming into the connected TV space.Dustin (07:47):I think the beneficiaries of this sort of democratization of content and it's making things more competitive. So as you see the Disney Network, Hulu, ESPN, or you go to YouTube TV and some of the other platforms that are continuing to open up, it makes it really easy to be competitive in the space or to at least have a voice. I think our team's been really good at identifying those opportunities, proving the efficacy of those investments so that we can continue to do them.Damian (08:15):You hinted at something about the seasonality of marketing and I'm kind of interested in that as a marketer of beer and I guess in lots of ways, as you said, you're kind of marketing lifestyle, you have associations with surfers and athletes and the summer. I'm curious how often you think about the need to refresh campaigns and how do you keep them relevant to the culture cultural moment?Dustin (08:42):Yeah, great question. You definitely have to, in beer, especially with the retail partners, you need to be seasonal. I spent the first 20 years of my career on the music side as a retailer, so I know what retailers want. They're going to want, Hey, it's Memorial Day, I'm going to have a display in my store for a week and a half, two weeks. It better fit the theme of Memorial Day. Now how you do that, you can do that without just stars and stripes. There's other ways to do that, but the I idea of escapism and patriotism to a degree, but when you look at the retail calendar, there are a myriad, there's like 16 major temples that you have to win. So our team is definitely working to make sure that we're taking the overall thematic of our brand and pulling that down into those temples.(09:33):And that fits the larger brand story because obviously you don't want to have 16 different TV spots throughout the year. So we'll have several different campaigns throughout the year, but then those drop down into Cinco de Mayo or Day of the Dead or 4th of July. So you have to, depending on the channel that we're in, yeah, some stuff has to be far more granular to make sure that it's serving the need of that retailer or the desire of that retailer, and as well as making sure that we're still maintaining the brand identity that we want to have. While everybody else does Super Bowl and does football, we're doing the World Surf League pipeline, which is the Super Bowl of surf, so is the official beer of the WSL when everyone's doing Super Bowl, we're doing surfing.Damian (10:10):Now, Dustin listeners can't see this, but I know behind you you've got some fantastic vintage guitars there, which I wanted. I know that you are a musician and before you worked at 8 0 5, you worked as a marketer in the music industry, including for Ernie Ball, music Man and Guitar Center. And I'm kind of interested in the kind of synergies that you might have found there between marketing to musicians and the kind of now the position you're in now marketing beer.Dustin (10:42):It's really sort of a story of serendipity. I got my first guitar when I was 14 years old and it sort of changed my life. Music just bordered became this obsession and it's what I wanted to do, started a band and typical story, didn't go to college, was like college, I'm going to be in a band, mom, what are you talking about? So I begged her at the time she was working, she was the executive assistant to the CEO O of Guitar Center back in the nineties when they were still a small company. And I said, Hey, just give me a job in the mail room or something, and so just give me the summer. Let me prove to you that my band can be in great before I have to go to college. And so she got me a job in the mail room and said, three months, that's it. And three months turned into 18 years.(11:35):I worked my way up to vice president and that typical age old story. But what I found really early on when I got there was, and I remember there was a moment, I was there a couple of months working in the mail room, excited in the mail room is right next to the marketing department and there was a great VP of marketing. It was Mike. I still talk to him to this day, 20 something years later. He always says, his joke is, you're the best hire I ever made. But I remember looking at the marketing materials and saying to the guys like, Hey, we're not marketing to, I'm the customer. Why don't you talk to me? We should change the way that we talk to the customers because this doesn't make sense. I'm the customer, I don't want to read this. So I pitched him some ideas and he's like, yeah, that's a great idea. You want a job in marketing?(12:18):And I went from $4 and 50 cents an hour to $9 an hour. I thought it was rich. I'm 18 years old. And I started that journey. And I think what I realized really early on, and what was great about Guitar Center was that our mission was to mint new customers. We realized early on through a great visionary, CEO, we had Marty Albertson was that we had to make sure that we were creating musicians. There wasn't a lot of 'em. When you think about the population of the world, it think it's like 2% our musicians. So if you want to continue to sell guitars and you want to continue to sell instruments, you've got to inspire people to want to play music. So our mission became taking this great feeling and propelling that and perpetuating it to get more people excited about it. And we became a platform for artists and creating, over the course of my 20 years, I got to create TV shows and write documentaries and make slashes documentary.(13:09):I got to things that you would only dream of when you were a kid to make art with other artists that inspired the world. And I think the common thread through all of that was that great marketing, great brands stand for something clear and enduring. I'm very, very lucky that as a songwriter and a musician early on, that I found this extension of that creative process to sort of keep me inspired. I mean marketing in a lot of ways, your writers, your songwriters, your creatives, and you get to do that while also tackling, for me at least the necessary evil of lift analysis, analytics andDamian (13:46):Some of those things that come with the business. Our musicians have to be marketers these days anyway. Right.Ilyse (13:50):That's very true. And that 2%, we at least have two in our miss because Damian's a musician as well. But yeah, it's so interesting that you talk about that area of the population and in some ways it's almost harder to reach those very niche communities.Dustin (14:09):Yeah, there's that great quote. I don't know if it came from Nike, it was probably Nike, but what's that speak to the core loud enough that everyone else can hear? I mean, I think that's been a mission of music. I mean, remember the indie movement or the punk movement, it was like everybody didn't want to be mainstream, and it was just like, do this thing, own your audience. And then what happens is the cool thing, everybody wants to sit at the cool table. Everybody wants to be a part of the movement, but you can't market to the people that want to be in the movement. You have to market to the people who have started the movement, and then what happens is then you can maintain some credibility.Damian (14:40):I'm just curious to get your high level perspective on what do you think needs to change in the ad marketplace today, which as we all know, is very much digital programmatic.Dustin (14:52):I think product placement right now, especially on podcasts, is just incredibly oversaturated. And I understand that when you've got a major budget and you're moving money around and you're trying to do everything you can to drive eyeballs, but I have this conversation all the time with the agency. I'm not interested in the most amount of eyeballs. I want the right ones. And when I look at a podcast and I just see energy drinks on tables and then right behind it, I see a Starbucks cup and the cans aren't open, I just think there's too much of that going on. To me, there's not real connections. So I think one of the things for me that's just unfortunate is because of the amount of money and the amount of ad money that's available and it's all moving from different platforms, is that sort of approach has created, I think a really high level of high bar for entry into some of these categories.(15:40):The expectations of money that are tied to some of these opportunities are so overblown. So I think that to me, that's always been something that I've always struggled with that I always hope is going to work itself out and well. I think that you go through ebbs and flows, especially when times get tough, people will cut back on their marketing, they cut back on sponsorships, and that's when opportunities open up. And if you're smart and you manage your money effectively and you have dollars, when other brands are carving back, that's when you can start to find really interesting opportunities. But for me, yeah, influencer marketing, product seating, I've never been excited about it. One of the things that we say all the time at Firestone Walker is keep the main thing, the main thing. And by doing that, we put on ourselves from chasing too many squirrels in the backyard.Ilyse (16:30):I love that.Dustin (16:31):Yeah.Ilyse (16:32):Is there anything you are obsessed with figuring out right now?Dustin (16:35):I mean, we sell millions of cases of beer and our first party data. We've done an amazing job of our first party data, emails building customer attention, but there is this weird thing with social, and I'm just obsessed with trying to figure out what it is. And our agency's got great relationships with meta and these platforms, and nobody, one can seem to give me the answer of what is happening on the backend within the algorithms that is preventing some of the biggest brands in the world with tens of millions, if not hundreds of millions of consumers. This ability to create real audiences on these platforms, because we live in a world now where all content is consumed through just a few channels. When you think about YouTube, whatever happens with TikTok, Instagram Meta, et cetera, there's a only handful of channels where a majority of all of the content consumption is taking place.(17:31):And if every single one of those has a toll booth between you and your customer, but then there's also a filter that is preventing you from really building your audience. I'm obsessed with trying to figure that out. If we do believe in this idea of the zeitgeist and that culture matters and that brands stand for something clear and enduring, the world is going to continue and down this digital path. And sure, point of sale and billboards and TV advertising are great ways to tell people about your brand, but it is the way to get your arms around them. It's going to be on these platforms and the ones that are coming. And I think that's what the industry as a whole is always the industry as a whole struggles with this. And I think it can be dangerous in the sense that you over obsess it and then you put too much money into like, well, I got to grow followers, or I got to grow my audience. Versus like, well, I just got to drive, drive affinity in purchase intent. And so that's, I think the balance of how do we focus on stuffing the funnel, creating a tremendous amount of energy for our brands. The right partnerships is omnipresent in the right cultural segments that we want to be in, but at the same time try to figure out how we can expand our tent and get more people into it.Damian (18:46):Wow. Ali, I love that conversation with Dustin. I mean, it's not every day you get to talk to somebody who's a musician and a marketer and who's able to tie both of those things together so well as he did. But what was the standout thing to you that he said?Ilyse (19:02):I think what really stuck out was kind of playing how Firestone and Dustin kind of play that fine line of keeping consistent, but also not being too rigid and trying new things with customers. I know with 9,000 plus breweries, it's kind of crazy that there's so much competition to stick out and beer brands have to stick out. But what he said was really interesting about staying consistent with an agency and measurement and really trying to find, making sure that what you're making art essentially actually makes sense.Damian (19:45):Yeah, I agree with you and I feel like one of the most powerful things he said to me was when he was at Guitar Center, when he was there for 17 years, his vision was to mint new musicians and identifying that only 2% of the world population, 2%, I think he said musicians. So you have to inspire more people to want to create music. And taking that sort of core philosophy and applying it to his current role at 8 0 5 seems to be something that's driving him as a mission driven marketer. I think as he said, great brands have to stand for something enduring. So in that regard, I think he's really smart, and to do this at this cultural moment where there's so much fragmentation, that is one way to help him clear through all the clutter and stay focused.Ilyse (20:30):Yeah, I think one of my favorite quotes too was like keep the main thing, the main thing, and that keeps us basically from chasing those squirrels.Damian (20:44):That's it for this edition of The Current Podcast. I'm Ilyse, and I'm Damian, and we'll see you next time.

Our guest this week is an expert in the use of words as a surf columnist, writer, editor, digital marketer, copywriter and editorial content creator, with a Bachelor of Arts in English, we are sure to be corrected throughout this interview for the incorrect use of words!! Before becoming the Editor in Chief of Surfer Magazine, launching Red Bull Surfing, and working for folks like ESPN and NBC, he was writing Surfline's reports and recording their 976-SURF phone reports in the late ‘90s. He has been the Senior Editor for The Surfers Journal and World Surf League. He's been a copywriter for Quiksilver, Roxy, and Rip Curl. We welcome to the show (an HSS alumni) Mr. Jake Howard.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of What Shapes Us, Selema Masekela sits down with filmmaker, executive producer, and media trailblazer Monica Medellin (@monicamedellin_) to discuss her mission to expand narratives around women and people of color in sports. From her early days at the World Surf League to creating Surf Girls Hawaii with Reese Witherspoon's Hello Sunshine, Monica shares her journey of storytelling, resilience, and representation in action sports. She reflects on navigating the industry, challenging outdated narratives, and carving out space for women in front of and behind the camera. Whether you're an aspiring filmmaker, athlete, or just love compelling stories about pushing boundaries, this conversation is a must-listen.Follow: Monica Medellin: ⁠@monicamedellin_⁠ Selema Masekela: ⁠@selema⁠ What Shapes Us: ⁠@whatshapesuspodcast⁠#WhatShapesUs #MonicaMedellin #WomenInSports #SurfGirlsHawaii #SportsMedia #RepresentationMatters #ActionSports #DiversityInMedia #Filmmaking #SelemaMasekela

Our guest this week is a talented artist that has been creating custom surf trophies and awards since 1988. He also creates custom art, logos, sculptures, resin casting, fine art, furniture, and more. Mostly known for surf trophies for contests and company awards located all over the world! Including WSL, Quiksilver, Verizon, Hawaiian Airlines, Dukes, and many more! Everything from local amateur contests to the World Surf League and even the 2020 Tokyo Olympics! In addition of trophies and award, his surf diorama's are spectacular and was commissioned to build a scale model of Hobie Alter's first surf shop in Dana Point 50 year anniversary and Endless Summer Limited Addition Chest Set which is insane! We welcome the World Champion of Surf Trophy Creations, Mr. Dave “ SURF TROPHY GUY“ Reynolds!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we sit down with professional surfer Bethany Hamilton to discuss the protection of women's sports, her surfing career, childbirth, and standing up for the pro-life cause. Bethany lost her arm in a shark attack when she was just 13 years old and overcame not just relearning how to surf with one arm, but how to compete again and win. She explains how her experience being launched into the public eye led her to share her relationship with Jesus. We talk about her decision to speak out against the World Surf League, which recently allowed men to compete in women's competitions, and the fallout of essentially being blacklisted by the league. Buy Allie's new book, "Toxic Empathy: How Progressives Exploit Christian Compassion": https://a.co/d/4COtBxy --- Relevant Episodes: Ep 903 | My VBAC Birth Story https://podcasts.apple.com/us/podcast/relatable-with-allie-beth-stuckey/id1359249098?i=1000634048843 Ep 466 | My Birth Story & Biblical Motherhood https://podcasts.apple.com/us/podcast/relatable-with-allie-beth-stuckey/id1359249098?i=1000531117988 Ep 947 | Bethany Hamilton Fights the Trans Tidal Wave | Guest: Ron Simmons https://podcasts.apple.com/us/podcast/ep-947-bethany-hamilton-fights-the-trans-tidal-wave/id1359249098?i=1000644534702 --- Buy Allie's book, You're Not Enough (& That's Okay): Escaping the Toxic Culture of Self-Love: https://alliebethstuckey.com/book Relatable merchandise – use promo code 'ALLIE10' for a discount: https://shop.blazemedia.com/collections/allie-stuckey Learn more about your ad choices. Visit megaphone.fm/adchoices

Today we sit down with professional surfer Bethany Hamilton to discuss the protection of women's sports, her surfing career, childbirth and standing up for the pro-life cause. Bethany lost her arm in a shark attack when she was just 13 years old, and overcame not just relearning how to surf with one arm, but how to compete again and win. She explains how her experience being launched into the public eye led her to share her relationship with Jesus. We talk about her decision to speak out against the World Surf League, which recently allowed men to compete in women's competitions, and the fallout of essentially being blacklisted by them. --- Timecodes: (01:30) Surfing & re-learning to surf with one arm (17:14) Becoming well-known (21:25) Meeting her husband (23:00) Surfing while pregnant & motherhood (30:23) Protection of women's sports (50:30) Everylife --- Today's Sponsors: Good Ranchers — If you want to secure your best price on meat until 2026, go to GoodRanchers.com and use code ALLIE for 10% off your subscription, free express shipping and a price-lock guarantee until 2026!  Jase Medical — get up to a year's worth of many of your prescription medications delivered in advance. Go to JaseMedical.com today and use promo code “ALLIE". Birch Gold — protect your future with gold. Text 'ALLIE' to 989898 for a free, zero obligation info kit on diversifying and protecting your savings with gold. Seven Weeks Coffee — try Seven Weeks Coffee today at SevenWeeksCoffee.com and use the promo code: ALLIE to save 10% off your order. --- Relevant Episodes: Ep 903 | My VBAC Birth Story https://podcasts.apple.com/us/podcast/relatable-with-allie-beth-stuckey/id1359249098?i=1000634048843 Ep 466 | My Birth Story & Biblical Motherhood https://podcasts.apple.com/us/podcast/relatable-with-allie-beth-stuckey/id1359249098?i=1000531117988 Ep 947 | Bethany Hamilton Fights the Trans Tidal Wave | Guest: Ron Simmons https://podcasts.apple.com/us/podcast/ep-947-bethany-hamilton-fights-the-trans-tidal-wave/id1359249098?i=1000644534702 --- Buy Allie's book, You're Not Enough (& That's Okay): Escaping the Toxic Culture of Self-Love: https://alliebethstuckey.com/book Relatable merchandise – use promo code 'ALLIE10' for a discount: https://shop.blazemedia.com/collections/allie-stuckey Learn more about your ad choices. Visit megaphone.fm/adchoices