Podcasts about seo specialist

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Best podcasts about seo specialist

Latest podcast episodes about seo specialist

Your Growth Guide
UX/UI & SEO – Γιατί Είναι Καθοριστικό για την Επιτυχία σου

Your Growth Guide

Play Episode Listen Later Apr 28, 2025 10:51


Στο σημερινό επεισόδιο, εξερευνούμε τη στενή σχέση ανάμεσα στο UX/UI design και το SEO και πώς αυτά τα δύο στοιχεία μπορούν να απογειώσουν την επιτυχία της επιχείρησής σου. Ο Παναγιώτης Μάκκας, SEO Specialist, μας αναλύει πρακτικές συμβουλές, στρατηγικές και παραδείγματα για το πώς μια σωστά σχεδιασμένη εμπειρία χρήστη μπορεί να ενισχύσει την κατάταξή σου στις μηχανές αναζήτησης και να αυξήσει τη μετατρεψιμότητα. Μάθε γιατί το design και το SEO πρέπει να δουλεύουν μαζί και πώς μπορείς να αξιοποιήσεις αυτή τη δυναμική προς όφελός σου.

FastForward: per un'Internet Migliore
AI Overviews: addio ai Siti Internet dalle SERP?

FastForward: per un'Internet Migliore

Play Episode Listen Later Apr 16, 2025 22:20


FastLetter - Una fonte buona dalla quale aggiornarsia cura di Giorgio TavernitiN. 53 - 16 Aprile 2025Di cosa parliamo* La SEO sta Esplodendo* Il Filtro Web* AI Overviews e AI Mode* Le caratteristiche vincenti di chi è in AI Overviews* I test in corso* Tracciare AI Overviews e traffico LLMs* È vero che Google penalizza i contenuti Generati con l'AI?* LLMS.txt: sconsiglio di usarlo* I Piani Editoriali: Push e Ispirational* Qualche altra segnalazione* SalutiPremessa: se lavori a Milano e hai necessità di aggiornare o formare il team digital del quale fai parti, sappi che il 6, 7 e 8 Maggio L'Accademia di Search On arriva a Milano!Sarà una grande opportunità di formazione per tutti i team e le agenzie di Milano e dintorni.Portiamo i nostri 3 Seminari migliori:* AI per Agenzie e Team Digital con Alessio Pomaro* La SEO del Futuro con me (Giorgio Taverniti)* Google ADS per l'-Ecommerce con Gabriele BenedettiSpero di vedere alcuni di voi a Milano.Prima di entrare nel dettaglio un avviso: in questa edizione ci sono molti link a puntate precedenti. Questo accompagnato dal “ve lo avevo detto qui”.Non è per mettere in evidenza che sono anni che dico alcune cose che si avverano è perché ci sono degli approfondimenti passati che sono validi che forniscono contesto, approfondimento e fonti.LA SEO STA ESPLODENDO!“La SEO è morta”..“la SEO è morta” e poi non so se c'è stato un periodo con così tante richieste sulla SEO.“ChatGPT ucciderà tutto”..“ChatGPT ucciderà tutto” e poi appena arriva AI Overviews in Italia si crea un pandemonio che mai ho visto prima.Google Trends mostra un picco molto forte. Poi è vero che ci sono dati incoerenti e che nelle prossime ore si capirà di più come dice Martino Mosna qui (qualche bot?), ma è pur vero che se guardate le chiavi strettamente correlate in molte country il dato è in salita. Quello è un picco esagerato e scenderà o Google spiegherà. Guardate però la Germania nella discussione di connect dove i dati sono puliti. Non c'è dubbio che c'è un'interesse forte in questo momento.Lo ripeto da 20 anni: “La SEO non morirà mai, perché è uno stile di vivere il web”.Dove c'è una barra di ricerca, ci sarà sempre da ottimizzare. Dove c'è un ambiente in cui le persone soddisfano i loro bisogni, ci sarà sempre da creare contenuti per farlo.Punto. Il resto sono le opinioni di persone incompetenti che di Internet non ci capiscono un tubo.O gli effetti della Content Creation Tossica che è arrivata su LinkedIn.La tendenza, sempre più in ascesa, di trasformarsi in Content Creator per ottenere visibilità è un danno molto forte. Perché le persone, cosa che avviene anche nel mondo del giornalismo, sono a caccia della news da sparare forte.Ma poi c'è il corto circuito:* sempre più persone che non conoscono la materia la sparano forte* sempre più persone che non conoscono la materia interagiscono con chi la spara forteCosì ci sono una marea di informazioni false, imprecise, inutili, dannose su Digital Marketing, AI e SEO che davvero non se ne può più.Ma la SEO è sempre più viva. E per me significa Search Ecosystem Optimization. Non un significato teorico, ma pratico. Che ha a che fare con la Search Journey Umana, il framework che è nato dalle riflessioni post Google Liquido. E che vi mostro sotto.Non tutti i clienti sono pronti per un approccio di questo tipo, ma quando ne troviamo uno che lo è, lo spieghiamo e proponiamo.E infatti non credo molto alla figura dello SEO Specialist, credo alla sua evoluzione con competenze sempre più digital. Il tutto torna. C'è anche un'edizione della FastLetter che approfondisce questo concetto: Addio SEO Specialist!IL FILTRO WEBQuesto che vedete qui sotto è il filtro Web. Per chi non può vedere o sta ascoltando, insieme ai filtri Immagini, Video, Notizie, Video Brevi (ne parlerò sotto) c'è anche quello Web.A me non piace il nome Web. Lo avrei chiamato Pagine Web. Perché lì ci sono solo pagine. I Video e le Immagini fanno parte del Web. Invece finendo nel filtro Web ti mostra solo pagine web. La lista classica, potremmo chiamarla i 10 link blu. Sembra un'operazione nostalgia.Invece qualche giorno fa ho capito a che cavolo serve sta roba.Un po' avevo paura a dirlo a voce alta. Ma è arrivato il momento.Ad un certo punto l'unico risultato che avremo sarà AI Mode. Andando su Google, nella sua home, metteremo la nostra domanda e per molte di queste riceveremo solo quella che oggi si chiama AI Overviews o AI Mode.Sotto non ci saranno i risultati di ricerca come li intendiamo oggi. Non ci saranno le pagine dei Siti Internet. Quelle spariranno. Resteranno solo nel filtro Web, dove avremo i 10 link blu.Sotto l'AI Mode o AI Overviews, avremo la possibiltà di interagire ancora con l'AI, una sorta di correlate espanso o people also ask. Le SERP classiche saranno nel filtro web, al massimo come avviene ora i migliori resteranno aperti a destra (ma bisogna vedere la questione pubblicitaria).Ricordate quando dicevo sul motore del futuro:Clicco, cerco, scrivo il prompt, il sistema riconosce l'intento e mi risponde, a volte con un elenco di link, a volte con una risposta, a volte con la voce..come vorrà... dove vorrà.Quello accadrà. E qui viene in gioco la Liquidità di Google.Quello per cui sono preparati da anni.Si rafforza la mia idea che il traffico ai siti crollerà e che è importante il collegamento con Big Query.AI OVERVIEWS E AI MODEL'AI Mode l'ho spiegata qui. Ed è l'edizione della newsletter che poi mi ha portato al video “Google è il motore di ricerca del futuro”. Qui ho raccolto una serie di funzionalità che ci sono su AI Overviews, alcune solo in inglese, ma sappiamo che arriveranno: confronti, piani, tabelle, tutorial.Ma cos'è l'AI Mode?È una AI Overviews con steroidi. Trovata la chiave di volta, ovvero come usare Gemini in modo economico, ecco che lo scalano a tutti. E oggi che possiedono Gemini 2.5 che ha surclassato tutti (come dissi all'inizio di questa storia), questa roba è pazzesca.Le query sono cachate. Molte quando si attiva AI Overviews hanno il loghino di Gemini con la parola Ricerca che scompare in funzione delle parole Generazione in corso e poi esce AI Overviews. È un processo.Altre…hanno solo AI Overviews. Quelle…studiatele di più :)Sono soggette a meno cambiamenti nel tempo :)Perché non cambierà il risultato tra mesi di domande così: [come creare una tabella excel] e Google con l'AI creerà la migliore risposta possibile con le fonti ufficiali. Una deep research specifica.Una considerazione: ad oggi non c'è un piano di inserire i dati di AI Overviews dentro Search Console in modo separato. È un grande peccato. Però da Google fanno sapere che essendo un test, potrebbe creare confusione. I dati ci sono, ma sono accorpati agli altri, insomma è come un featured snippet. Per ora.E se non volete comparire potete usare il nosnippet. LE CARATTERISTICHE VINCENTI DI CHI È IN AI OVERVIEWSPosso ottimizzare per l'AI?Sì, ma sempre per gli utenti. Perché noi cercheremo cose mai cercate prima perché abbiamo una nuova possibilità di ricerca.Cambieranno intenti e informazioni.Quindi, siccome l'ottimizzazione è pertinenza, bisogna che in pagina ci siano le informazioni giuste. Come dicevo qui (per approfondire).Esempio dall'approfondimento.La persona cerca una soluzione. Ho bisogno di un paio di scarpe comode perché dovrò camminare per 20 giorni di fila circa 30.000 passi al giorno. È probabile che io incontri la pioggia.Se in pagina non avete questa informazione, che riguarda la soluzione, che cosa cavolo ottimizzate?Rivedere la SEO per l'avvento dell'Intelligenza Artificiale è INUTILE se:* Non si cambia il processo di creazione di contenuti (risorse).* Non si cambia il processo delle informazioni in nostro possesso (e non in nostro possesso) che poi devono essere pubblicate.* Non si cambia il processo di raccolta ed elaborazione dei dati.Quindi, una volta che abbiamo individuato come le persone cercano questi bisogni, sapremo anche le informazioni che dobbiamo avere in pagina. Come migliorare la visibilità dentro AI Overviews o altri?Ad oggi esiste un brevetto di Google che si chiama Generative summaries for search results. È importante ricordare che non sappiamo quali brev

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Building a Better SEO Future By Learning Its Roots

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Jan 31, 2025 16:26


Lane Ellis, SEO Specialist at R. L. Systems, discusses building a better SEO future by learning from its historical developments. Connect With: Lane Ellis: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

FastForward: per un'Internet Migliore
Addio SEO Specialist?

FastForward: per un'Internet Migliore

Play Episode Listen Later Jan 14, 2025 26:35


FastLetter - Una fonte buona dalla quale aggiornarsia cura di Giorgio TavernitiN. 49 - 14 Gennaio 2025Di cosa parliamo* Da SEO a cosa?* Competenze sempre più Digital!* Ma quale futuro ci aspetta sulle competenze?* L'AI o l'Ispirazionale?* I Prossimi eventi di Search On* SalutiPremessa: devo dire che il Search Marketing Connect di questa edizione ha lasciato degli strascichi notevoli, come un eco forte che si è diffuso un po' in giro. I pensieri, le idee, le slide le sto vedendo nelle parole dei post social.Così come i concetti del Google Liquido che sono sempre più diffusi e che lo si usa anche per spiegare il mondo di oggi.Quando sono importanti gli eventi…quanto è importante la divulgazione. Altroché! Per questo motivo ho deciso di dedicare questa edizione alla professione SEO. Sono convinto, comunque, che anche le altre professioni del digital si stanno interrogando allo stesso modo.Per tutte le persone invece che sono interessate a YouTube e Content Creation, ho pubblicato due video molto interessanti:* Su YouTube non c'è il Target, ma l'Audience: 5 consigli su come Aumentarla * Come funziona l'algoritmo di YouTube una volta per tutte!Se a qualcuno interessa ricevere giorno per giorno cosa pubblico, basta seguirmi su Telegram.DA SEO A COSA?In Italia si è accesso il dibattito sulla figura SEO, sui suoi cambiamenti, su quanto oggi ci sta stretta la definizione. Finalmente si arriva a parlare di una tematica importante che rende giustizia a chi fa questo lavoro; dovrebbe anche rendere consapevoli i clienti su quello che è l'impatto del lavoro.Il libro Google Liquido è proprio dedicato a questo. E l'ultimo capitolo ne traccia il futuro, con l'Internet Liquida, dove gli ecosistemi si sarebbero aperti, sarebbe stato cruciale avere i dati, centralizzarli, diventare la fonte.Si è passati dai motori di ricerca agli ecosistemi. Si è passati da SEO su Google come motore di ricerca a SEO su tutto l'ecosistema Google. Oggi si sta parlando del fatto che il lavoro SEO viene effettuato anche al di fuori dell'ecosistema Google e che servono competenze ben più ampie.Mariachiara Marsella sul gruppo di FastForward si chiede:Credo sia arrivato il momento di trovare un nuovo acronimo per la SEO. Suggerimenti?

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

SEO Specialist at tmwi, Emily Wassell, discusses how to be more strategic with your SEO. In this episode, Emily shares her perspectives on: common traps for SEOs when planning long-term strategies, importance of speaking the language of business leaders, challenges of business forecasting in SEO, and building business cases that align with company goals. Show NotesConnect With: Emily Wassell: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Brief
The Brief Ep15: Copilot wrote this title - AI-powered search unleashed with Microsoft

The Brief

Play Episode Listen Later Oct 31, 2024 52:01


AI is one of the fastest evolving technological advancements, and its impact is being felt across multiple touchpoints, including search. Both frontend and backend, AI is changing the game when it comes to SEO and PPC, but what are the big challenges and opportunities? In this episode, we're joined by Tracey Pilon, Commercial Director at Microsoft, and UM Birmingham's Katherine Ray, Business Director and Tom Williams, Senior SEO Director, to break through the jargon and uncover the. current state of AI in search, what it means for marketers and brands, and what the future of search might look like. What we cover in the episode The evolution of the SEO landscape How Microsoft is harnessing the power of AI Will fragmentation in search increase? The potential rise of zero-click searches (and why this might not be a bad thing) Why marketers need to consider the full funnel Using Copilot for creativity About the speakers Tracey Pilon is Commercial Director at Microsoft. With over 18 years of experience with one of the world leaders in technology, Tracey is an experienced leader in the digital industry. Katherine Ray is Business Director at UM Birmingham, part of McCann Central. Kat has significant experience in Paid Search across a range of industries. Tom Williams is Senior SEO Director at UM Birmingham, part of McCann Central. Tom is a passionate SEO Specialist with more than 13 years of experience, both agency side and in house.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

SEO Specialist at VML, Daniel Moreno Dugarte, discusses effective strategies for TikTok & Instagram SEO. In this episode, Daniel shares his perspectives on: strategies for integrating brands subtly into search results, importance of cross-functional collaboration in SEO practices, and challenges of content optimization in dynamic search environments. Show NotesConnect With: Daniel Moreno Dugarte: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Jovan Johnson, the SEO Specialist at TMZ, discusses the evolving landscape of search engine optimization and its impact on media. He delves into how SEO strategies can significantly enhance content visibility and audience engagement in the fast-paced world of entertainment news. By leveraging cutting-edge SEO techniques, Jovan illustrates how TMZ stays ahead in a competitive industry. Today, he shares insights on integrating SEO with traditional media practices to maximize digital presence. Show NotesConnect With: Jovan Johnson: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Play Big Faster Podcast
#168: The Power of Your Google Business Card: Mastering Your Personal Brand on Google | Jason Barnard

Play Big Faster Podcast

Play Episode Listen Later Oct 17, 2024 20:01


In this insightful episode of the Play Big Faster Podcast, host Scherrie L. Prince talks with Jason Barnard, CEO of CaliCube, about the critical importance of managing your personal brand on Google. Transitioning from a voice actor to an SEO expert, Jason underscores the necessity of controlling your digital footprint and offers actionable advice on how to optimize online content for Google's algorithms. He discusses the value of a personal website, strategies for platform consistency, and the significance of Google's knowledge panel in establishing a credible online presence. Jason also covers the role of AI in personal branding and provides practical resources through CaliCube to aid individuals and businesses in enhancing their digital visibility. Tune in to discover how to treat Google as your digital business card, boost conversion rates, and effectively present your professional expertise to potential clients.   // TIMESTAMPS 00:00 Introduction: The Importance of Your Google Business Card 00:18 Welcome to the Play Big Faster Podcast 00:36 Meet Our Guest: Jason Barnard 01:30 The Journey from Voice Actor to SEO Specialist 02:41 Understanding SEO and Your Digital Footprint 04:39 The Role of Your Website in SEO 06:12 Onsite vs. Offsite SEO: A Balanced Approach 07:38 Educating the Algorithm: Consistency is Key 08:42 The Importance of Consistency Across Platforms 09:08 Adapting Content for Different Platforms 10:27 Measuring Success and Google Rankings 11:50 The Timeline for Building Trust with Google 14:07 Google's Relationship with YouTube and Other Platforms  15:43 Starting with CaliCube: Free Resources and Services 16:05 The Future of Personal Branding in the Age of AI  17:29 Final Advice for Entrepreneurs and Small Businesses  

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Mark Downing, SEO Specialist at Dell Technologies, discusses the complexities and strategies of International SEO for large multinational brands. He delves into how adapting SEO tactics to different cultural and linguistic landscapes can significantly enhance online visibility across global markets. Mark also highlights the importance of understanding local search engine behaviors and preferences to effectively tailor content and keywords. Today, he shares insights on leveraging these nuances to strengthen a brand's international presence. Show NotesConnect With: Mark Downing: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Jo Juliana Turnbull, SEO Specialist at Turn Global Ltd, discusses the strategic use of YouTube to enhance audience engagement and growth. She explores how tailored content and targeted marketing on YouTube can significantly boost visibility and attract a dedicated viewer base. Jo emphasizes the importance of understanding your audience's preferences and behaviors on the platform to optimize content creation and distribution strategies. Today, she shares insights on leveraging YouTube analytics to refine marketing efforts and increase traction. Show NotesConnect With: Jo Juliana Turnbull: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Career Flipper Podcast
SEO specialist to surf-inspired artist, meet Ethan Orenstein

The Career Flipper Podcast

Play Episode Listen Later Sep 5, 2024 31:46


Have you ever been stuck in traffic on your long commute home, wondering if there's more to life than this?In this episode, Ethan Orenstein takes us through his incredible journey from journalism to content writing, SEO, and digital marketing. Along the way, he discovered his passion for surfboard design and art, which led him to create Wave Arcade, a business selling bamboo surfboard fins. Despite setbacks like the COVID-19 pandemic and algorithm changes, Ethan adapted by refocusing on his art, producing stunning surf and coastal-inspired artwork. He emphasizes the importance of seeing failure and setbacks as chances for growth and reinvention.Episode TakeawaysCareer paths are not always linear, and it's okay to make multiple transitions and evolutions.Failure and setbacks are valuable learning experiences that can lead to growth and adaptation.Finding a balance between passion, freedom, and financial stability is crucial in creating a fulfilling career.Embracing creativity and exploring different interests can lead to unexpected opportunities.Creating your own path and following your passions can bring a sense of fulfillment and purpose.Connect with EthanListeners can use code: FLIPPER for 15% off an order on both wavearcade.com & https://wavearcadeart.etsy.comCheck out Wave Arcade ArtWave Arcade Etsy StoreWave Arcade InstagramWave Arcade TikTok Thank you for listening to The Career Flipper podcastIf you enjoyed this episode, please share with a friend, like, subscribe, and leave a review on your favorite podcast platform. Your support helps me reach more career flippers & career flippers-to-be! Connect with The Career Flipper CommunityVisit the main website: https://www.thecareerflipper.comInstagram: @thecareerflipperpodShare your flip or flip to be on an episodeI'd love to hear from you! If you have a career flipping story or know someone who does, tell me about it: hello@thecareerflipper.comSupport the show!The Career Flipper is 100% self-funded and open to sponsors. If you're interested in sponsorships, please email Jenny over at hello@thecareerflipper.com.Or, you can:Buy Jenny a coffeeCheck out Jenny's furniture flipsIntro & outro music by audionautix.com.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Tailoring SEO To Bring In Qualified Traffic That Converts

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Play Episode Listen Later Aug 29, 2024 22:01


Rachel Burns, SEO Specialist at Calendly, discusses the intricacies of tailoring SEO strategies to attract qualified traffic that converts. She emphasizes the importance of understanding your audience's search intent and aligning your content to meet those needs effectively. Rachel shares insights on optimizing website elements to enhance user engagement and conversion rates. Show NotesConnect With: Rachel Burns: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The SEO Mindset Podcast
Career Planning without the Overwhelm (plus exciting announcement) with Jack Chambers-Ward

The SEO Mindset Podcast

Play Episode Listen Later Aug 22, 2024 45:46


Our good friend of the podcast Jack Chambers-Ward has joined us for a good old natter about how you can plan your career without feeling overwhelmed. We also have an exciting announcement to share with you all...About Jack:Jack is an SEO Specialist with 5 years of experience, and a podcast host and producer with more than 10 years of experience. Alongside Search with Candour, he also hosts, edits & produces the popular movie podcast Sequelisers, all about fixing bad film sequels. He's also a published writer with previous work including the 300+ page graphic novel D-Day: Storming Fortress Europe (published by Osprey in 2020 and British Showcase Vol. 1 (published Markosia Enterprises in 2013). Where to find Jack:Jack's Facebook page @jlwchambers on Instagram @jlwchambers on Twitter Jack's Website Jack on YouTube Jack Chambers-Ward on LinkedInAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes of the podcast: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2024 Sarah & Tazmin Mentioned in this episode:Clear Narrative MediaLooking to create awareness, build visibility and enhance growth for your business, organisation or yourself? Introducing Clear Narrative Media. A purpose-led media and marketing agency that...

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Lisa Kubatzki, SEO Specialist at GetResponse, discusses the nuances between SEO translation and SEO localization. She explains how understanding these differences can significantly enhance the global reach of digital content. Lisa emphasizes the importance of cultural nuances in localization to ensure content resonates with local audiences. Show NotesConnect With: Lisa Kubatzki: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

SEO Specialist at Blue Array SEO, Chloe Smith, delves into using brand-led content to build topical authority. In this episode, Chloe shares her perspectives on the impact of brand on SEO post-Google data leak, the role of brand in driving non-brand SEO metrics, the evolution of content strategies to elevate brand presence, the significance of internal expertise in creating brand-led content, and challenges and opportunities in integrating brand into SEO. Show NotesConnect With: Chloe Smith: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Chloe Smith, SEO Specialist at Blue Array SEO, discusses the integration of best practice UX into SEO strategies. She emphasizes how a seamless user experience can significantly boost search engine rankings and enhance user engagement. By aligning UX principles with SEO tactics, Chloe illustrates how businesses can create more intuitive and effective websites. Today, she shares insights on adopting these practices to stay competitive in the digital landscape. Show NotesConnect With: Chloe Smith: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The No Bullsh*t Guide to a Happier Life
What You Do When the List is Complete | The No Bullsh*t Guide to a Happier Life

The No Bullsh*t Guide to a Happier Life

Play Episode Listen Later Jul 30, 2024 16:03


Welcome to episode 84. This episode is all about what you do when the list is complete. Firstly, it's important to remember that the list is never really done – there will always be plans and projects, that's just life… but when you've tackled your tasks for this day, what will you do with you time? How we use this precious window is up to us as individuals, but the key to maximising it should always start with us tuning in on our needs for this moment. Let's dive in! In this episode: ·      Nurturing your energy – the importance of listening to what you need, be it rest or adventure, your body keeps the score. ·       Embrace free time and find joy in the moment – learn how to actively fill your metaphorical "treasure chest" with meaningful experiences. ·     Rewarding yourself – you've done the difficult stuff, so make sure you celebrate and acknowledge your achievements!   This episode is brought to you in association with Nikki Pilkington The non-wanky SEO Course - https://nikki-pilkington.com/blogging-training-and-mentoring/the-non-wanky-seo-course-beta-testers/ (This page is for people interested in BETA testing the non-wanky SEO course). Connect with Nikki here: https://nikki-pilkington.com https://www.linkedin.com/in/nikkipilkington https://www.instagram.com/nikkipilkington/   Remember to hit SUBSCRIBE or FOLLOW so you don't miss any new episodes; subscribe to my mailing list and connect with me over on Instagram @clearyourday If you would like to know more about how coaching works or to work with me 1-2-1, please visit https://www.clear-day.co.uk/coaching/ For more tips and to be part of the community, sign up to The No Bullshit Guide To A Happier Life Facebook Group now! Have you got a copy of the The No Bullsh*t Guide to a Happier Life book? Follow this link to purchase yours now!

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Luis Rodriguez, SEO Specialist at Comparethemarket, discusses strategies for building a successful international SEO career. In this episode, Luis Rodriguez discusses the challenges and opportunities of succeeding in SEO in a globalized world. He emphasizes the importance of cultural understanding and adaptability, as well as networking and building relationships. He goes further to discuss the importance of adapting to cultural differences in SEO and marketing while working with clients from diverse backgrounds, highlighting the need to understand local cultures and business practices to create effective marketing strategies. Show NotesConnect With: Luis Rodriguez: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Stacey Clermont, SEO Specialist at GALE, discusses upcoming SEO innovations and their potential impact on digital marketing strategies. In this episode, Stacey shares her opinion on emerging technologies impacting SEO and organic growth strategies, preparing for changes in search engine algorithms and updates, key trends in user behavior for SEO strategy planning, and best practices for mobile-first indexing and optimization. Show NotesConnect With: Stacey Clermont: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Payback Time
S5E21 - Top 15 SEO Tactics for SaaS Businesses: Insights from SEO Specialist Sam Dunning

Payback Time

Play Episode Listen Later Jun 27, 2024 48:22


What are the top 15 SEO tactics for SaaS businesses? In today's competitive SaaS (Software as a Service) landscape, mastering SEO (Search Engine Optimization) can be a game-changer for attracting new customers and fueling business growth. In this episode of the Payback Time Podcast, host Sean Tepper sits down with Sam Dunning, Founder at Breaking B2B and a seasoned SEO expert, who shares valuable strategies on how SaaS businesses can harness the potential of SEO to optimize their online presence and effectively generate leads. Key Timecodes (00:35) - Show intro and background history (07:12) - Deeper into his pricing journey background (10:04) - Understanding his SEO business strategies (14:01) - Commercial break (TYKR) (22:53) - Deeper into his technical strategies for entrepreneurs (29:34) - How many words he recommends as a tactical approach for SEO (31:24) - Understanding his video strategy (32:53) - A bit about AI in search engines (36:03) - How to deal with competition (37:47) - Guest hot tips (41:28) - A key takeaway from the guest (47:17) - Guest contacts

The SEO Mindset Podcast
Being Authentically You (Live Podcast Recap April 2024) with Jack Chambers-Ward

The SEO Mindset Podcast

Play Episode Listen Later May 16, 2024 51:13


We do a recap of the live podcast we did in April 2024, where the topic was all about being authentically (and unapologetically) you.Tazmin and Sarah were joined by a special guest, Willow Mack, Senior Vice President of STAT Search Analytics, as unfortunately Jack couldn't attend this time - he decided to attend a wedding instead (we know, talk about priorities...)We review the live podcast with Jack, and get his viewpoint on being authentically himself, and how he overcomes the obstacles and challenges that he faces.About Jack:Jack is an SEO Specialist with 5 years of experience, and a podcast host and producer with more than 10 years of experience. Alongside Search with Candour, he also hosts, edits & produces the popular movie podcast Sequelisers, all about fixing bad film sequels. He's also a published writer with previous work including the 300+ page graphic novel D-Day: Storming Fortress Europe (published by Osprey in 2020 and British Showcase Vol. 1 (published Markosia Enterprises in 2013). Where to find Jack:Jack's Website Jack's Facebook page @jlwchambers on Instagram @jlwchambers on Twitter Jack on YouTube Watch the Live PodcastSign up to be notified about future Live PodcastsAbout 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Twitter - @sarahmcduk, @sulemantazmin & @seomindsetpodWebsite - https://www.tazminsuleman.com/Instagram - @tazminsuleman, @sarahmcduk & @seomindsetpodEmail - theseomindsetpodcast@gmail.comClick here to download your copy of our free 'Growth versus Fixed Mindset' ebook.

The Creative Soulpreneur Podcast with Nick Demos
132. SEO Made Simple: A Conversation with Global Specialist Rodney Brazil

The Creative Soulpreneur Podcast with Nick Demos

Play Episode Listen Later Mar 14, 2024 29:30


SEO Made Simple: A Conversation with Global Specialist Rodney Brazil   Episode # 132   In this episode of The Creative Soulpreneur, we delve into the intriguing world of search engine optimization (SEO) with none other than global SEO specialist and writer, Rodney Brazil. Nick and Rodney explore how SEO works and its impact on making digital content more discoverable. Rodney shares insights on the evolution of SEO, tips for beginners, and real-life examples of how optimizing a website can lead to tangible results. They also discuss the intersection of Rodney's work in SEO with his creative endeavors in the theater, highlighting how marketing skills can enhance the reach of artistic projects. As the episode unfolds, you will gain a deeper understanding of SEO, pick up actionable advice, and witness an inspiring conversation between two passionate individuals.   Takeaways - The importance of optimizing digital content to connect with both search engines and people. - How to find the balance between appealing to search algorithms and speaking the language of your audience. - The impact of using the right keywords and optimizing website content for better visibility and engagement.   Take the Creative Visionary Quiz and find out your type to learn how to understand and utilize your energy to create abundance in your life and business.  www.creativevisionaryquiz.com   Rodney Brazil, a global SEO specialist and writer in Oklahoma City, excels in digital marketing and SEO, enhancing web content and strategy across industries. With roles at Komalty Content Strategies and Namecheap Inc, he's honed skills in consumer traffic analysis and social media. His theater background, evident in plays like "Meaningless," integrates artistry with strategic marketing, showcasing his unique blend of creative and technical expertise.https://komalty.com/ https://www.easywp.com/blog/author/rodney/ www.linkedin.com/in/rodney-brazil   Nick Demos is a Tony and Olivier Award winning Broadway producer, documentary filmmaker, conscious business coach and manifestation expert. With over 15 years of teaching pranayama (breath work), yoga and creativity as well as thirty years in the entertainment industry, he has travelled from the Tony Awards to ashrams and run a multi-million dollar business in between. Nick helps you clear blocks and tap into your creative intuition so you can tell your stories and manifest the business and life of your dreams creating wealth and impact.  

Niche Pursuits Podcast
This SEO Specialist Sold 3 Businesses to Google and SEMrush

Niche Pursuits Podcast

Play Episode Listen Later Mar 13, 2024 57:54


Wouldn't it be nice to use SEO to grow businesses to 6-7-figure exits within just a year or two? That's what our latest guest on the Niche Pursuits podcast does. His name is Dmitry Dragilev, and over the years, he's refined a repeatable process he's used to sell an app, SaaS, and affiliate site to companies like Google and Semrush. To accomplish this, Dmitry stresses the significance of employing a well-thought-out exit plan and a consistent approach to business growth - particularly through SEO strategies - keyword research, and backlinking techniques. Dmitry candidly discusses his SEO mistakes over the years, such as targeting incorrect keywords and underestimating the ongoing efforts required to rank high in Google. He shares some good general advice, like starting with low-volume keywords and gradually progressing to more competitive ones. And emphasizes the importance of niche authority and recommends steering clear of broad topics for enhanced SEO outcomes. A particularly interesting insight is how he looks for weaknesses in the SERPs - thin pages and those lacking any helpful content for the desired search term. Drawing from his experience of selling businesses to major companies, he underscores the importance of fostering connections and relationships in achieving business success. And some of the value propositions online businesses should target for better sales terms. Dmitry also provides valuable insights on pitfalls to avoid when building a business. Overall, this is a discussion on good practices for SEO and even business more generally. And it's certainly interesting to hear from someone who has experience like his! Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative Ready to join a niche publishing mastermind, and here from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Abby Lundstrom, SEO Specialist and Consultant at SEO by Abby, delves into keeping your SEO clients happy and how law firms leverage SEO. Establishing a robust online presence is crucial for businesses in every sector. However, for law firms, navigating the complexities of SEO presents unique challenges, such as stringent bar advertising regulations and the competition for a spot on page one. Today, Abby discusses creating great SEO for your clients and how legal SEO works.Connect With: Abby Lundstorm: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Rainmaker Podcast
How Did an SEO Specialist Become A Famed Agency CEO? A Conversation with Paxton Gray

The Rainmaker Podcast

Play Episode Listen Later Feb 14, 2024 41:32


Ever wondered how an SEO specialist became the CEO of one of Utah's most successful marketing agencies? Join me as I sit down with Paxton Gray, CEO of 97th Floor Agency, to unravel his remarkable journey. From humble beginnings to leading a thriving agency, Paxton shares insights into his unexpected career trajectory. But this conversation isn't just about business success—it delves into the raw and real emotions of ambition, guilt, and balancing personal and professional obligations. Paxton and I open up about the challenges we face in navigating our ambitious pursuits while fulfilling family responsibilities and leadership roles. Get ready for an honest and unexpected discussion that will leave you inspired and reflective.Learn more about Paxton:Paxton Gray is the CEO of 97th Floor. He's responsible for helping the agency carry out their mission to elevate people and brands they believe in.Paxton's Links:Twitter: https://twitter.com/97paxLinkedIn: https://www.linkedin.com/in/paxtongray/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you're serious about advancing your career in marketing and you're looking for some personal insights into how then I invite you to schedule a free Pathway to Promotion call with me: https://pathwaycall.com/If you found value in today's episode, I would appreciate it if you could leave a rating and review.

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
1030: Stay Ahead in Digital Marketing with AI & SEO Tactics with SEO Specialist Gregory Brooks

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Feb 12, 2024 27:58


Some businesses easily stand out in the crowded digital world by always attracting customers and experiencing growth. The secret to their success often lies in mastering Search Engine Optimization (SEO), a powerful tool that can elevate your business to new heights and secure your business its place at the forefront of your industry. The key is not just to keep up with the times but to lead them. In this episode, Gregory Brooks, CMO & Partner at SearchTides, shares insights on how to stay competitive in digital marketing. He discusses their innovative approach using AI and large language models, emphasizing the importance of creating content based on expertise and experience. You'll also learn about link building for third-party endorsements, using AI tools for content creation while staying passionate, and analyzing competitors to gather helpful information. Resources SearchTides Website Gregory Brooks on LinkedIn

Crushing Classical
Dr. Tonya Lawson, Musician, Blogger, SEO Specialist!

Crushing Classical

Play Episode Listen Later Dec 28, 2023 34:47


Dr. Tonya Lawson is a musician, blogger, and SEO specialist whose mission is to empower musicians and other creatives to build out passive income streams so they have the financial freedom to live the life they want to live.  She works part time at Middle Tennessee State University, runs a private music studio of 50+ students, has 3 blogs, and through her membership, helps musicians get their websites found on google so they can book more gigs, get more students, and earn passive income along the way! We talked about  1. Why musicians should be diversifying their income and how to set up passive income streams without sacrificing your music career.  2. How to use a blog to bring new people to your website (without having to constantly promote it on social media). 3. How to add additional monetization to your private studio with affiliate income. And this was SOO deliciously geeky for me. I loved our conversation and I know you will too!  Find Tonya at her website, instagram, or Youtube.  Sign up for her free new year SEO challenge, Five Days of Ranking!!  Thanks for joining me on Crushing Classical!  Theme music and audio editing by DreamVance. You can join my email list HERE, so you never miss an episode! Or you could hop on a short call with me to brainstorm your next plan.  I'm your host, Jennet Ingle. I love you all. Stay safe out there!    

EXPRESSED. with Kirsten Morrison
S2 E8: Meet The Innovators of By Design - Doreen Brown | Human Design + SEO

EXPRESSED. with Kirsten Morrison

Play Episode Listen Later Dec 26, 2023 30:44


Doreen Brown is the Founder, SEO Specialist and Visionary behind Let's Get Visible. She's been supporting her clients to optimise their impact for over 12 years and actually helped me in the back end of my business this year to improve my search-ability and systems. Having done my Human Design Reader Training, it was also BRILLIANT she understood me as a Manifestor. Dorz is on a mission to support as many entrepreneurs as possible discover the best way to have a wildly successful business that supports their dreams & desires using her Optimised Operating System. In this episode, we chat about how understanding the Human Design System has elevated her impact with the clients she works with, as well as her own business. - Connect with Dorz: https://letsgetvisible.com.au/ @doreen.brown - Study Human Design with me: ⁠https://www.kirstenmorrison.co/by-design⁠

Work University
Search Engine Optimization SEO Manager Career Informational Interview

Work University

Play Episode Listen Later Sep 23, 2023 20:08


Dive into the world of SEO management with expert Rosy Callejas. Discover how to navigate this dynamic career for success. We talk about what it's like to work in the field of SEO and how Rosy got to this point in her career. If you're #CareerCurious or want to help others learn what jobs are really like, subscribe to the Work University Podcast and take a peek behind the curtain of what really goes into jobs from the people doing it! For links to podcast & The Work University site: https://linktr.ee/WorkUniversity Get updates on new episodes on IG: https://www.instagram.com/work.univer... Contact me at: hello@workuniversity.org Work with me for Mock Interview preparation to smash your interview anxiety! I speak to groups about the value of networking and how it can help job seekers achieve their career goals.  Contact me for availability!✌

UBC News World
This Newark, NJ SEO Specialist Offers Small Businesses Affordable Services

UBC News World

Play Episode Listen Later Aug 25, 2023 2:22


Want to stand out in local search, get a map-pack position, and drive more customers to your site? NJ Local Marketing (+1-732-586-0346) is your go-to agency! Find out more at: https://www.njlocalmarketing.com/seo-company-in-nj NJ Local Marketing, LLC City: Old Bridge Address: 22 Sherwood Lane, Website https://www.njlocalmarketing.com Phone +1-732-586-0346 Email tom.sawyer@njlocalmarketing.com

The Beef Podcast
Mastering SEO: Unpacking the Digital World feat Jason Hennessey with Hennessey Digital

The Beef Podcast

Play Episode Listen Later Aug 24, 2023 49:54


Special Note: I owe Gen X an apology for this episode. Can you find my mistake? Get ready to dive into an exhilarating episode of Small Business Origins with your host, John Kelley, as he sits down with the charismatic Jason Hennessey, founder of Hennessy Digital. Buckle up for a thrilling ride through Jason's entrepreneurial journey, from spinning records as a DJ to mastering the digital world as an SEO expert. Join us for a rollercoaster ride through entrepreneurship, innovation, and success. Tune in to Small Business Origins and uncover the stories that inspire, educate, and entertain. Whether you're a small business owner or an aspiring entrepreneur, this episode is packed with insights you won't want to miss! Timestamps: 00:00: Welcome to Small Business Origins: A Front-Row Seat to the Lives of Entrepreneurs Making Waves! 05:01: Buckle Up for a Thrilling Ride with LAPD Air Division: Los Angeles Like You've Never Seen Before! 09:03: The Early Days: Entrepreneurship, Bonding, Work, and Play - Where It All Began! 16:14: From DJ Booth to Digital Dominance: Jason's Evolution into an Internet Entrepreneur and SEO Guru! 21:25: SEO Demystified: Unpacking the Value of SEO and Making It Accessible for Everyone! 25:32: The CEO Journey: Transitioning from SEO Specialist to Leader, and the Challenges Along the Way! 28:39: Revolutionize Your Business with Wingman: The Ultimate Marketing Automation Tool! 33:28: Fire and Entrepreneurship: The Unexpected Similarities Between Two Thrilling Careers! 36:58: Agency Growth: From Law Firm SEO to Nationwide Impact - The Hennessy Digital Story! 41:28: Triumph Over Adversity: Jason's Financial Struggles and His Inspiring Journey of Giving Back! 46:29: A Niche Digital Agency Expanding Horizons: The Legal Industry and Beyond! 47:13: Connect with Jason Hennessey: Learn, Engage, and Grow with a Digital Pioneer! 47:26: Virtual Coffees and Social Media: Jason's Inviting World on LinkedIn, Instagram, and Twitter! 47:55: Curiosity Unleashed: Follow Fascinating Journeys and Connect with Like-Minded Entrepreneurs! 48:22: A Heartfelt Thank You: Gratitude for Guests and Listeners Who Make Small Business Origins Shine! 48:47: Be Part of the Show: Thank Listeners and Encourage Suggestions for Future Guests! Links Mentioned: Jason Hennessey Website Jason Hennessey Twitter Jason Hennessey Instagram Jason Hennessey Facebook Jason Hennessey YouTube Jason Hennessey LinkedIn Jason Hennessey TikTok Jason Hennessey IMDB Beefy Marketing Website John Kelley Links Small Business Origins Online Visit our Sponsor: Wingman

The Seller Process Podcast
Build Up Your Team to Manage Multiple Brands

The Seller Process Podcast

Play Episode Listen Later Aug 23, 2023 33:41


If you're feeling overwhelmed and stretched thin, constantly juggling between multiple brands and tasks, then you are not alone! You may be spending countless hours trying to manage everything yourself but finding that your efforts are not yielding the desired results. Instead of building a strong team to handle the workload, you may be stuck in a cycle of exhaustion and frustration, hindering your business expansion plans.In this episode of The Seller Process Podcast, Gianmarco talks with Michael Michelini about his unwavering belief in collaboration transformed his business and opened doors he never thought possible. Here's a breakdown of what to expect in this episode:The pivotal role of mindset in team management and the hiring process, preparing you for the inevitable hurdles and setbacks.Valuable tips on hiring your first team member, with a special focus on starting with a General Virtual Assistant (GVA).The power of a unified team and the priority of team players over individual experts for the longevity of your business.Useful tools such as Vervoe for automated skill tests and Kanban boards, smoothening your hiring and onboarding process.  Download the “Organizational Chart” by Michael Michelini and elevate your brand management strategies. About Michael Michelini: Michael is an American social media, e-commerce, and SEO Specialist that has lived in China since late 2007. He is a passionate business connector that helps companies do business in China as well as Chinese companies work in overseas markets. He built the cross-border e-commerce community GlobalFromAsia.com. GFA is a platform to help cross-border business owners learn, network, make business partnerships, and grow global businesses.Connect with Michael MicheliniWebsite: https://www.michaelmichelini.com/LinkedIn: https://hk.linkedin.com/in/mikemicheliniTwitter: https://twitter.com/micheliniFacebook: https://www.facebook.com/michelini/ Connect with Gianmarco!Website: https://www.thesellerprocess.comInstagram: https://www.instagram.com/gianmeli/?hl=en Facebook: https://www.facebook.com/thesellerprocessLinkedIn: https://www.linkedin.com/in/gianmarco-meli/YouTube: https://www.youtube.com/channel/UCB07vjOEJnu3mhYxmoaVlegFacebook: https://www.facebook.com/gianmarco.meliTools & Useful ResourcesHelium10 - Must-Have for every Amazon Sellers - Best software for product scouting, keyword research, listing optimization, and much more. Get 10% off for a lifetime with code: THESELLERPROCESS10PickFu - Polls & Split Tests - Perfect for split testing product variations before launching them. Also useful to optimize your listings by getting real instant data. Get 50% off your first poll with code: THESELLERPROCESS

Search with Candour
Five annoying SEO things in 2023 with Katie McDonald

Search with Candour

Play Episode Listen Later Jul 24, 2023 64:20


This week, Katie McDonald, SEO Specialist at Kaweb, joins Jack Chambers-Ward to rant about SEO things that are annoying them in 2023. Choosing keywords over search intent Old-school SEO reporting vs storytelling Asking the wrong questions to a new client Keeping old, low quality pages “Technical SEO has to be 100% perfect" For the full show notes and transcript, go to ⁠search.withcandour.co.uk.⁠

How Fitting
HF#73 SEO For Fashion Brand Websites with Glynis Tao

How Fitting

Play Episode Listen Later Jul 4, 2023 62:34


In episode 73 - the second episode in our summer fashion business series - apparel business consultant and SEO expert Glynis Tao of Chase Your Dreams consulting demystifies SEO for fashion brands. She explains how SEO works, why fashion brand owners should care, and how an optimized e-commerce website helps you serve your customers better (and make more sales). Glynis is a clothing brand owner turned Business Consultant & SEO Specialist with 20 years apparel industry experience. She helps fashion entrepreneurs and clothing brand owners launch, build and grow their fashion e-commerce business. She's the founder of Chase Your Dreams, which is an apparel consulting agency that specializes in SEO for fashion e-commerce brands who want to increase organic traffic, rank higher in search engines and make more sales online. Glynis has expertise in technical design, product development, domestic and overseas garment manufacturing, fabric sourcing, new business development, and search engine optimization. She has been featured on the front page of the business sections of the Vancouver Sun, National Post, The Globe & Mail and has been interviewed on CBC Radio. In this episode, you'll learn: The sections every fashion e-commerce website should have The three things that should be on the top of your website home page How a blog can bring traffic (and customers) to your website What SEO is and why fashion brand owners should care about it Key changes to your site that can improve your brand's SEO How to balance content creation for readers versus search engines How to know if your SEO is working Why SEO is like good customer service When it might make sense to DIY your website's SEO or hire a professional People and resources mentioned in this episode: Glynis's website Glynis's Instagram Google Analytics Google Search Console

How Fitting
HF#73 SEO For Fashion Brand Websites with Glynis Tao

How Fitting

Play Episode Listen Later Jul 4, 2023 62:34


In episode 73 - the second episode in our summer fashion business series - apparel business consultant and SEO expert Glynis Tao of Chase Your Dreams consulting demystifies SEO for fashion brands. She explains how SEO works, why fashion brand owners should care, and how an optimized e-commerce website helps you serve your customers better (and make more sales). Glynis is a clothing brand owner turned Business Consultant & SEO Specialist with 20 years apparel industry experience. She helps fashion entrepreneurs and clothing brand owners launch, build and grow their fashion e-commerce business. She's the founder of Chase Your Dreams, which is an apparel consulting agency that specializes in SEO for fashion e-commerce brands who want to increase organic traffic, rank higher in search engines and make more sales online. Glynis has expertise in technical design, product development, domestic and overseas garment manufacturing, fabric sourcing, new business development, and search engine optimization. She has been featured on the front page of the business sections of the Vancouver Sun, National Post, The Globe & Mail and has been interviewed on CBC Radio. In this episode, you'll learn: The sections every fashion e-commerce website should have The three things that should be on the top of your website home page How a blog can bring traffic (and customers) to your website What SEO is and why fashion brand owners should care about it Key changes to your site that can improve your brand's SEO How to balance content creation for readers versus search engines How to know if your SEO is working Why SEO is like good customer service When it might make sense to DIY your website's SEO or hire a professional People and resources mentioned in this episode: Glynis's website Glynis's Instagram Google Analytics Google Search Console

Window Treatments for Profit with LuAnn Nigara
187: Brittany Murphy: Hiring An SEO Specialist

Window Treatments for Profit with LuAnn Nigara

Play Episode Listen Later Jun 26, 2023 72:09


Today With Brittany Murphy: Welcome to Window Treatment for Profit. Today I have Brittany Murphy of One Thing Marketing joining me. Just when you think you are starting to understand SEO, Google switches up the algorithm.  SEO is a very important element to our businesses. A lot of us wonder; how do we incorporate SEO? Who do we hire that we can trust to help us? These are very important and common questions and Brittany is here to answer them, and then some. Enjoy! More About Brittany Murphy For almost a decade, Brittany has created over 300 digital marketing strategies for clients all across the US. As a partner for online marketing agency, One Thing Marketing, Brittany focuses on helping home service business owners get their phones to ring with new leads. Since 2018, her team has niched into specializing for trade and home service business which has allowed them to perfect their proven process and strategies for optimizing clients' websites and Google presence. Through her strategies, background in blue collar, and experienced team, Brittany has helped local businesses increase their revenue by at least of 30% every year, year over year. Connect with Brittany Murphy Website Instagram  Facebook  LinkedIn YouTube Twitter 9 Marketing Strategies Proven To Increase Leads 30-minute Strategy Session! What's new with LuAnn Nigara LuAnn Live 2023 luannuniversity.com http://www.luannnigara.com/cob A Big Thank You to Our Keynote Sponsors: Nancy Ganzekaufer Traci Connell Duke Renders Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn's Email List, text the word designbiz to 444999! Purchase LuAnn's Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn's Website LuAnn's Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #371: Power Talk Friday: Jason Berkowitz: Optimize the SEO of Your Interior Design Website #626: Power Talk Friday: Jude Charles: How to Tell Your Story to Connect with Clients in Interior Design #746: Power Talk Friday: Daniela Furtado: How to Get SEO Traffic to Your Portfolio

SEO Podcast by #SEOSLY
#40: How To Become SEO Confident & Gain SEO Confidence

SEO Podcast by #SEOSLY

Play Episode Listen Later Apr 17, 2023 45:47


In today's video, I had the incredible opportunity to sit down and interview Adrijana Vujadin, an SEO specialist and host of the SEO Confident podcast. Based in Dublin, Adrijana shares her fascinating journey into the world of digital marketing and SEO, as well as how she discovered her passion for this industry. Adrijana opened up about the challenges she faced with imposter syndrome and the constant need to keep learning in a rapidly changing field. We discussed how finding a balance between acquiring technical skills and nurturing soft skills can have a profound impact on personal and professional growth. If you're an SEO enthusiast, you'll definitely want to tune into this insightful and inspiring conversation! Don't forget to check out Adrijana's podcast, SEO Confident, for even more expert advice and guidance.

The Quiet Light Podcast
How To Get More Backlinks, Traffic, and Sign-Ups From Content Marketing

The Quiet Light Podcast

Play Episode Listen Later Mar 28, 2023 25:24


Alan Silvestri is the Founder and CEO of Growth Gorilla, an agency that provides high-quality content promotion and distribution for B2B SaaS companies. Through quality link-building and content, Growth Gorilla helps companies grow their conversion rates. Before Growth Gorilla, Alan was the Founder and SEO Specialist of Black Swan Digital, which helped SaaS companies and profitable startups get more of their dream leads and customers from Google. In this episode… For SaaS companies, content marketing is fundamental for growth. But what can you do if your content is not bearing the desired results? Many SaaS companies have a marketing team responsible for creating exceptional content. This content grows the business to a certain point, but promoting it is what scales the business to greater heights. However, content promotion is challenging since many companies don't have the time, resources, or know-how. Alan Silvestri recommends using backlinks to promote content and increase conversion. Believing that excellent products need to be found, Alan shares how he helps SaaS companies get more backlinks in their content to increase traffic and sign-ups. In this episode of the Quiet Light Podcast, Joe Valley sits down with Alan Silvestri, Founder and CEO of Growth Gorilla, to discuss promoting content through backlinks. Alan talks about Growth Gorilla and its services, what backlinks are and how to incorporate them into content, and the importance of promoting pages that have business potential.

Focus on WHY
326 Leap of Faith with Silvia Del Corso

Focus on WHY

Play Episode Listen Later Feb 22, 2023 31:04


Poor economic conditions in Italy were not enough to sustain her business so trusting her gut instinct and following joy as a compass led Silvia Del Corso to move her young family to London. Here she started a new life, a new business and surrounded herself in a new community. Understanding her purpose, the importance of placing family first and taking on board many learnings from her past Sylvia took a massive leap of faith!   KEY TAKEAWAY “When there is something going on with their family, there is nothing that's more important than that. You need to focus on family first.”   ABOUT SILVIA Silvia Del Corso is the Director of PinkSEO Ltd, an SEO agency in West London and she's been working as an SEO Specialist for more than a decade, helping more than 400 small businesses Be Found Online (her company's strapline). Mother of two, Silvia co-founded in Italy in 2011 WebforYou, a digital agency, then she relocated to London in 2016, where she founded her current company, PinkSEO, which supports SMEs with search engine optimisation services.    CONNECT WITH SILVIA https://www.linkedin.com/in/silviadelcorso/ https://www.facebook.com/PinkSEO.Marketing https://www.instagram.com/pinkseo.marketing/   ABOUT THE HOST - AMY ROWLINSON Amy is a Life Purpose Coach, Podcast Strategist, Top 1% Global Podcaster, Speaker and Mastermind Host. Amy works with individuals to improve productivity, engagement and fulfilment, to banish overwhelm, underwhelm and frustration and to welcome clarity, achievement and purpose.   WORK WITH AMY Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire. If you would to focus on your WHY or launch a purposeful podcast, then please book a free 20 min call via www.calendly.com/amyrowlinson/enquirycall     KEEP IN TOUCH WITH AMY Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter   CONNECT WITH AMY https://linktr.ee/AmyRowlinson   HOSTED BY: Amy Rowlinson   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence. 

Doing Business With the Star Maker
Marketing: Part 3- Media (featuring Jermill Graham)

Doing Business With the Star Maker

Play Episode Listen Later Feb 15, 2023 35:31


The SEO Show
SEO Takedown With Kat Zhu - Episode 061

The SEO Show

Play Episode Listen Later Dec 6, 2022 39:24 Transcription Available


This week we are joined by Kat Zhu, an SEO Specialist at Local Digital to do a "live takedown" of sorts - pulling apart the results achieved on an ecommerce site and the work done to get them.Hey, Check These Guys OutThe SEO Show is brought to you by Local Digital – need more customers? That's where Local Digital comes in.Stuff You Need To KnowThe SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.Learn more about us at https://theseoshow.coCheck out our YouTube content at http://theseoshow.tvFollow Michael on Twitter @servicescalingFollow our agency Local Digital on Instagram @localdigitalcoCheck out our content on Youtube

Niche Pursuits Podcast
How To Get More Organic Traffic to Food and Lifestyle Blogs with SEO Specialist Casey Markee

Niche Pursuits Podcast

Play Episode Listen Later Oct 12, 2022 65:05


Today's guest on the Niche Pursuits podcast is Casey Markee. Casey is a keynote speaker, author, and SEO expert specializing in the food and lifestyle niche. Casey chats to Jared specifically about the Food niche and provides tips to get better organic traffic from search engines.

Let’s Talk Money and More
Trailer for #51 Silvia Del Corso – What is Your Money Story?

Let’s Talk Money and More

Play Episode Listen Later Sep 26, 2022 0:35


Silvia Del Corso is the Director of PinkSEO Ltd, an SEO agency in West London and she's been working as an SEO Specialist for nearly a decade, helping more than 400 small businesses Be Found Online (her company's strapline).During our conversation Silvia shares her struggles during the economic crisis in Italy which led to the decision of relocating to London. Along with her husband and two kids, they ventured out to the unknown and what can be considered uncomfortable in order to not just survive life but thrive it. Her resilience and determination to start anew is truly inspirational. Join me and Silvia as we talk about her money story, her principles and values, not only as a mother but also an entrepreneur. Enjoy tuning in!Key TakeawaysCommitment in what you do is vital. As an entrepreneur, you do everything in blood, sweat and tears. But then you see results and you get to build something and that gives you so much satisfaction.Silvia's take regarding the kind of money mindset/message her children picks up from her – She says to encourage children to have an entrepreneurial spirit but at the same time find the balance of reality. We have to keep them connected to the value of things.Be rational. If you want to do something, it's all a matter of give and take, you give as much as you take. In order for your business to grow, you can't rely solely in yourself. When you are doing things on your own, you reach a capacity, you keep burning candles on both ends, then burn out. If you want to grow your business, you really need to think about what investment is needed, and where it's neededYou can do whatever you want, and you can do things that you wouldn't have thought possible. It's just a matter of doing things step by step, little by little.Connect with Silvia Del CorsoLinkedin www.linkedin.com/in/silviadelcorso/Facebook www.facebook.com/PinkSEO.MarketingInstagram www.instagram.com/pinkseo.marketing/Connect with MeFREE Resources www.themoneyconfidenceacademy.com/resources/My website www.themoneyconfidenceacademy.com/Join my Facebook Group www.facebook.com/groups/moneyconfidencecommunityFollow me on Instagram www.instagram.com/lesleythomascoaching/Connect with me on LinkedIn www.linkedin.com/in/lesley-thomas Hosted on Acast. See acast.com/privacy for more information.

Let’s Talk Money and More
#51 Silvia Del Corso – What is Your Money Story?

Let’s Talk Money and More

Play Episode Listen Later Sep 26, 2022 35:07


Silvia Del Corso is the Director of PinkSEO Ltd, an SEO agency in West London and she's been working as an SEO Specialist for nearly a decade, helping more than 400 small businesses Be Found Online (her company's strapline).During our conversation Silvia shares her struggles during the economic crisis in Italy which led to the decision of relocating to London. Along with her husband and two kids, they ventured out to the unknown and what can be considered uncomfortable in order to not just survive life but thrive it. Her resilience and determination to start anew is truly inspirational. Join me and Silvia as we talk about her money story, her principles and values, not only as a mother but also an entrepreneur. Enjoy tuning in!Key TakeawaysCommitment in what you do is vital. As an entrepreneur, you do everything in blood, sweat and tears. But then you see results and you get to build something and that gives you so much satisfaction.Silvia's take regarding the kind of money mindset/message her children picks up from her – She says to encourage children to have an entrepreneurial spirit but at the same time find the balance of reality. We have to keep them connected to the value of things.Be rational. If you want to do something, it's all a matter of give and take, you give as much as you take. In order for your business to grow, you can't rely solely in yourself. When you are doing things on your own, you reach a capacity, you keep burning candles on both ends, then burn out. If you want to grow your business, you really need to think about what investment is needed, and where it's neededYou can do whatever you want, and you can do things that you wouldn't have thought possible. It's just a matter of doing things step by step, little by little.Connect with Silvia Del CorsoLinkedin www.linkedin.com/in/silviadelcorso/Facebook www.facebook.com/PinkSEO.MarketingInstagram www.instagram.com/pinkseo.marketing/Connect with MeFREE Resources www.themoneyconfidenceacademy.com/resources/My website www.themoneyconfidenceacademy.com/Join my Facebook Group www.facebook.com/groups/moneyconfidencecommunityFollow me on Instagram www.instagram.com/lesleythomascoaching/Connect with me on LinkedIn www.linkedin.com/in/lesley-thomas Hosted on Acast. See acast.com/privacy for more information.

Pink Cloud 9
Brandon Leibowitz www.SEOoptimizers.com - Digital Marketer & SEO Specialist * watch till the end for Marketing Tip of the Day

Pink Cloud 9

Play Episode Listen Later Sep 17, 2022 18:38


Brandon Leibowitz www.SEOoptimizers.com - Digital Marketer & SEO Specialist * watch till the end for Marketing Tip of the Day https://www.youtube.com/c/BrandonLeibowitz/videos https://www.linkedin.com/in/brandonleibowitz/ https://www.instagram.com/leibowitzbrandon/ https://www.facebook.com/BrandonLeibs https://twitter.com/brandonleibs https://seooptimizers.com * * * * How to connect w Pink Cloud 9: Join Entrepreneurs FB Group & further promote your business here: https://www.facebook.com/groups/pinkcloud9 You can listen to this interview on audio spotify here: https://open.spotify.com/show/0Ro9zEfGJRtd8U2Y0LCZxL If you would like to be on this vodcast™ show to promote your business/works/projects/books/etc contact here: https://linktr.ee/PinkCloud9 Read & Fill Out Form completely to be on this show: https://docs.google.com/forms/d/e/1FAIpQLSfedtxI4thfhp-LKWwaR63Lu4JoP-6r2FuQyYkLLYcA0xxfRg/viewform Buy Me Coffee or Donate here: https://cash.app/$pinkcloud9ks or https://paypal.me/pinkcloud9ks or https://account.venmo.com/u/pinkcloud9ks You will receive a Thank You Gift directly from me Join us on Zoom here: Tues-Fri 9-4pm central, every hour on the hour basically, all over the world 75% USA (UK, Australia, Canada, etc) w thousands of businesses owners & FREE! 25% of my clients come from here: https://hnpabc.com/r/zqmcnfhl/networking #entrepreneurs & #Creatives #Promotional #Interviews #Marketing #Entrepreneurs #Creatives #CEO #vodcast #podcast #videopodcast #spotify #youtube #pinkcloud9 #pinkcloud9ks #garyvee #oprahwinfrey #tonyrobbins #brenebrown --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/pinkcloud9/message Support this podcast: https://anchor.fm/pinkcloud9/support

Rocky Mountain Marketing
What Should Come First - Website or Social Media with the Business Besties

Rocky Mountain Marketing

Play Episode Listen Later Apr 5, 2022 28:52


One of the biggest questions small business owners face is what should they have first - a website or a social media account?Katie said she started with a website but later on found her social media accounts can also serve as her mini websites. According to her, Facebook is one of the most indexed sites by Google. This means that if you have optimized your profile to include the best keywords to describe you, then you will still show up on Google. However, Kendra said she believes otherwise. She started with her website and gained clients from there. Her photography business grew as her website ranks on Google. Although Katie and Kendra found success in different platforms at the beginning, they certainly agree that websites and social media accounts are both important for businesses. Depending on the industry, one may be more effective than the other but as business owners, it is best to have more than one platform so you can reach more people. It is essential that one understands that YOU, the business owner, is the brand. People want to see the face behind the logo or business name. Both the website and your social media accounts have their pros and cons. Websites can be intimidating and pricey but it's something you can call your own. While social media accounts are free and easy to use, the connections you gain here are not really yours. When these social media platforms decide to shut down, everything you've invested there goes away. Learn more about this and get the strategy that might also work for you by tuning in to this week's episode of the Business Besties.Visit Kendra's website: https://girlmeansbusiness.com/Instagram: https://www.instagram.com/girlmeansbusiness/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/

Reverse Engineered
How a Frontend Developer Became an Internationally Renowned SEO Specialist

Reverse Engineered

Play Episode Listen Later Mar 27, 2022 45:54


Aleyda started her career as a frontend developer. After being continuously asked by clients how to get more traffic to their site, she stumbled into the world of SEO and the rest is history. These days, you'll find Aleyda running her highly specialized SEO agency Orainti, giving out free tips in one of many SEO resources she maintains, presenting in Spanish and English at industry events, and more. In this episode of Kinsta's Reverse Engineered podcast, host Jon Penland asks Aleyda about her journey into SEO, the skills needed to run a successful agency, and common SEO misconceptions businesses owners should avoid.Check out the show notes at https://kinsta.com/podcast/frontend-developer-seo-specialist/

The ROI Online Podcast
SEO Expert Michał Suski on How to Take Your Content Strategy to The Next Level : The ROI Online Podcast Ep.139

The ROI Online Podcast

Play Episode Listen Later Jan 7, 2022 54:45


How can you truly know you're delivering the best and most relevant content? This is an often asked question by entrepreneurs and luckily we have something that can help you grow your business. In this episode of the ROI Online Podcast, SEO Specialist and co-founder of Surfer Michał Suski explains how to merge content strategy, creation, and optimization into one smooth process to grow your brand and business.Michał  is a SEO Specialist, he joined the IT industry during his last year at university and five years later he became a co-founder of Surfer which is a modern SEO tool that helps efficient teams stay ahead of the game. Surfer is a bootstrapped company, profitable, and growing constantly. Michał's responsible for educating customers, introducing Surfer into their processes, business development, and partially the product growth direction.If you're wondering how you can create content that ranks on the first page of Google, better your strategy and grow your company you should definitely stay and listen!Among other things, Michał and Steve discussed:Michał 's backstory and experiences How his company “Surfer” started The importance of having a great content strategyHow to cheat Google SEOHow to write a good description for SEOHow to make money off of SEOHow important are blogs to SEOHow much do SEO writers makeYou can learn more about Michał here:Follow Michał on LinkedInYou can learn more about Surfer here:https://surferseo.com/Read the books mentioned in this podcast:The Golden Toilet by Steve BrownThinking of starting your own podcast? Buzzsprout's secure and reliable posting allows you to publish podcasts online. Buzzsprout also includes full iTunes support, HTML5 players, show statistics, and WordPress plugins. Get started using this link to receive a $20 Amazon gift card and to help support our show!Support the show (https://cash.app/$stevemfbrown)