Stratagon

The Stratagon creative team discusses the 3 Cs of creativity from the perspective of design, copy, and video: curiosity, collaboration, and courage. Join us for a deep dive into how creativity is an important aspect of marketing and how it aligns with strategy and technology.Creative case studies discussed: https://www.stratagon.com/our-work/rotam-crop-sciences + https://www.stratagon.com/our-work/uncg-bryan-video and more!

Looking to create content and promote it well? Join Abigail Lind, Emily Murphy, and Melissa Campbell as they discuss creating stellar content and ways you can promote it well! See more content resources at stratagon.com/blog

Listen as Alex Moore, Kelly Buck, Ryan Burkett, and Melissa Campbell walk you through everything ABM! In this podcast we talk about tools of the trade, where to start, and why Account Based Marketing matters in the long run! Here's a list of some of our favorite ABM Tools: HubspotMarketoListenLoopTerminusLinkedIn ABM LeadfeederEngagio

More than half of US B2B marketers said that in-person events and trade-shows were an effective channel for driving conversions. What's going to happen now that those trade shows are no longer taking place?On this episode of Marketing Mic drop, hear from Stratagon's business development lead Michael Christian and digital specialist Kelly Buck as they discuss COVID-19 and how effective sales leaders are combatting the challenges of business development during this pandemic.If you would like to make a difference, consider donating to these amazing non-profits continuing to do good work:- No Kid Hungry - Second Harvest Foodbank- Feeding America - Piedmont Triad SPCA and Charlotte SPCA- The Humane Society

Listen to our new Marketing Mic Drop as Ginny Scheer interviews our Business Development (BD) team: Michael Christian and Abigail Lind. We cover everything from a typical workday to client expectations when they decide partner with us. If you missed our first podcast on INBOUND19, check it out here! Our BD discovery process is lengthy because we want to ensure that we understand our prospects’ tech stack and needs, as well as uncover obstacles that they may not have considered. We also strive to educate through our interactions with companies that may be new to the digital space, and they may not know where to begin. Our BD team does a fantastic job uncovering the details that fit into the bigger picture of a company to help them unify marketing, sales, and service. Our conversation also reveals pain points and typical areas of concern that companies generally face when they’re looking to invest in marketing services. Learn about the current state of marketing and where we’re headed in the future.

Inbound 2019 is right around the corner, and we are preparing for the greatest digital marketing conference of the year! As our team grows, this year we will have a few new faces attending Inbound, as well as a couple of us joining the “five-timers” club. Inbound has more than 24,000 attendees and can be overwhelming for anyone who hasn’t attended before. Between the early mornings, constant networking, exciting speakers, and breakout sessions, the Stratagon team is ready to take on Inbound 2019, and we want to prep you with some insider info.We recently recorded our first podcast (thanks, Advent Coworking) where we discussed who to see, what to pack, and Boston tips with Junior Inbound Specialist Jo Brown, Marketing Associate Ginny Scheer, Account Manager Kassi Whitman, and Content Specialist Brandon Weiner. Whether or not you’ve been to Inbound or Boston before, we’re highlighting the best spots from the oldest bars to the timeless pizza joints and gorgeous gardens that will make your work trip into a mini vacation. We had a blast recording and hope you will take away some tips and tricks to conquer Inbound!Interested in joining us? Check out inbound.com to learn more, or contact us for more insight (schedule a meeting with Michael Christian or Abigail Lind, and they can help you with special registration perks, too). Make sure to follow us on all our social media platforms @stratagoninc for more information on Stratagon’s journey to Inbound and how to find us there!