Podcasts about account based marketing

In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growth.

¿Qué es el ABX y por qué está revolucionando el marketing B2B? En este episodio te cuento qué es el Account-Based Experience (ABX), cómo se diferencia del clásico ABM y, sobre todo, cómo puedes implementarlo paso a paso para mejorar la experiencia de tus cuentas clave y generar más ingresos con menos recursos. Si estás cansado de estrategias genéricas que no conectan con tus clientes ideales, este episodio es para ti.

Ganesh Chithambalam, Co-founder at Recotap, explores how account-based marketing is evolving and discussed the challenges marketers face when it comes to effectively marketing their products. Learn how Recotap is enhancing ABM by using LinkedIn as a high impact advertising platform and empowering smaller SaaS companies to run personalised campaigns. Ganesh also unpacks key topics such as understanding buyer intent, avoiding common pitfalls in traditional ABM strategies, and creating messaging that resonates with target audiences. About Ganesh Ganesh Chithambalam is a seasoned entrepreneur with over 15 years of experience in the SaaS and marketing technology space. Before founding Recotap, he built and scaled 30+ high-growth SaaS products and a high-performance programmatic ad exchange. With a deep focus on performance marketing, automation, and account-based strategies, he brings a pragmatic, results-driven approach to solving complex B2B marketing challenges. Ganesh is passionate about using data and technology to drive meaningful outcomes for marketing teams. Outside of work, he enjoys traveling, discovering local cultures, and experimenting in the kitchen. About Recotap Recotap is an Account-Based Marketing platform purpose-built for B2B marketers who want to run high-impact, personalised LinkedIn campaigns at scale. Designed to simplify complex ABM workflows, Recotap brings together data signals, audience segmentation, ad personalisation, and performance tracking into one unified platform. By leveraging intent data, CRM insights, and website behaviour, Recotap helps marketing teams identify high-fit, in-market accounts and automatically activate 1:1 ad campaigns and personalised landing pages. Whether you're building awareness, accelerating pipeline, or influencing late-stage deals, Recotap enables full-funnel ABM execution with minimal effort. Trusted by fast-growing SaaS and tech companies, Recotap is helping redefine how modern B2B teams approach demand generation, sales alignment, and marketing ROI. Time Stamps 00:00:18 – Guest Introduction: Ganesh Chachambaland 00:00:43 – Ganesh's Career Journey and Founding RecoTap 00:03:38 – Challenges in Current ABM Campaigns 00:04:12 – Common Mistakes in ABM Marketing 00:06:24 – Intent Signals and Their Importance for SaaS 00:07:03 – Personalisation in ABM Campaigns 00:12:18 – Balancing Lead Generation and Brand Awareness 00:16:37 – Predictions for the Future of ABM and Marketing 00:18:26 – Valuable Marketing Advice Received 00:20:28 – Outro and Contact Information Quotes “The companies which are getting successful are the ones who are marketing it well.” - Ganesh Chithambalam, Co-founder at Recotap "I think brand positioning and brand differentiation is very, very important.” - Ganesh Chithambalam, Co-founder at Recotap Follow Ganesh: Ganesh Chithambalam on LinkedIn: https://www.linkedin.com/in/ganesh-chithambalam/?originalSubdomain=in Recotap website: https://www.recotap.com/ Recotap on LinkedIn: https://www.linkedin.com/company/recotap/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast – The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Episode SummaryIn this special in-person episode of OnBase, host Chris Moody joins Davis Potter live from Austin, Texas, for a candid deep-dive into the evolution of account-based marketing. Davis draws on his experience across enterprise giants and nimble startups to unpack the real differences between demand gen and ABM—and why most companies are stuck in the middle.Together, they dissect the pitfalls of outdated ABM models, the importance of unifying go-to-market teams, and the need for signal-based measurement over legacy lead scoring. Davis explains the “account-based arrow,” ForgeX's new data model, and shares practical tips for aligning product marketing with ABM functions for retention and growth. Whether you're a team of one or leading a global strategy, this episode is packed with insights you can act on immediately.Key TakeawaysABM vs. Demand Gen: True ABM is more than just targeted demand generation; it requires a unified approach across sales and marketing.  Strategic ABM Implementation: Organizations should tailor their ABM strategy to their specific needs, considering factors like deal size and resources.  Measurement and Reporting: Effective ABM measurement involves tracking various metrics, including account engagement and pipeline progression, and requires a unified data model.  Cross-Functional Alignment: Alignment between ABM teams and other functions, such as product marketing, is crucial for success.  Evolving ABM: ABM is not static; it requires continuous evolution and adaptation to changing market dynamics and organizational needs.  Quotes“If you're just building lists off third-party intent and running ads, you're not doing ABM—you're just doing better DemandGen.”“Product marketing is not optional in an ABM strategy—it's foundational. They understand the customer better than anyone.”Best Moments 00:09-00:20 – Davis Potter's background and journey to 4Gex.  04:45-05:00 – The importance of aligning go-to-market strategy with business goals.  06:29-07:00 – Transitioning from demand generation to account-based marketing.  10:50-12:00 – The double funnel approach to measuring ABM success.  25:30-26:00 – The challenges of ABM benchmarks and data interpretation.  33:00-34:00 – The critical role of product marketing in ABM. Recommended resources:Newsletter:⁠ABM Tactics LinkedIn newsletter⁠ – Tactical, real-world GTM advice from the trenchesCertifications:⁠New ABM Certification Program⁠ by Demandbase in Partnership with ForgeXB2B Leaders to follow⁠Akriti Gupta⁠, Director of Marketing at LinkedIn  ⁠Désirée Daniels⁠, Retail Industry & ABM Marketing at LinkedInAbout the GuestDavis Potter is the Co-Founder of ForgeX, a firm dedicated to modernizing account-based go-to-market strategies through research-backed insights and scalable methodologies. With experience launching ABM programs at organizations like Google Cloud and Scale AI, Davis brings a rare blend of enterprise sophistication and startup agility. His unique journey—spanning billion-dollar enterprises and high-growth tech companies—has equipped him with a comprehensive view of ABM's past, present, and future.Davis is passionate about aligning sales, marketing, and product teams around unified goals and measurement systems. He frequently speaks on evolving ABM frameworks, first-party data strategies, and the shift from vanity metrics to actionable signals. Davis also co-leads the ForgeX and Demandbase certification program, shaping the next generation of account-based marketers.⁠Connect with Davis⁠.

Uno de los principales errores al diseñar una estrategia de marketing B2B es hacerlo bajo la hipótesis de que todos  los clientes de tu mercado están buscando actualmente la solución que ofreces. Y eso es lo que estás haciendo cuando basas tu estrategia de marketing en inbound marketing o SEO y SEM. Sin embargo, la realidad es bien distinta. Solo un 5% de todo tu mercado está  buscando activamente tu producto o servicio.   ¿No te gustaría llegar al 95% restante? Pues de esto hablo en el episodio de esta semana. Si quieres aprender a diseñar estrategias ABM que te permitan salir del océano rojo donde estás compitiendo y llegar a un océano azul, todavía hay plazas en mi curso ABM para todos. https://www.linkedin.com/pulse/quieres-aprender-hacer-account-based-marketing-leticia-del-corral--3s8sf/?trackingId=9xUyaiRWHhr%2B03C2IUmh0g%3D%3D      

In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.

Episode SummaryIn this episode of OnBase, host Paul Gibson sits down with Shimon, a leading voice in B2B marketing from SPOTONVISION. The duo dives into the big topic of bridging short-term wins with long-term growth while discussing how Account-Based Marketing (ABM) and Artificial Intelligence (AI) are transforming the future of B2B marketing strategies.With insights drawn from years of partnership and expertise, this conversation explores how to balance immediate results with long-term objectives. Whether you're looking to improve 2025 metrics or future-proof your marketing strategies, this episode offers actionable takeaways to help your team succeed. Key TakeawaysShort-Term and Long-Term HarmonyAchieve a balance between quick wins that boost immediate outcomes and strategies for sustained growth.The Role of AI in B2B MarketingLeverage AI to enhance data analysis, improve personalization, and optimize campaign efficiency.ABM Done RightAdopt evolving Account-Based Marketing practices to create impactful engagements and measurable results.Future-Forward Marketing StrategiesStay ahead by understanding the trends and innovations shaping the future of B2B marketing.Quotes"The future of B2B marketing lies in leveraging the power of AI to do more with less, while keeping personalization at the core."Best Moments04:00–07:00 – Shimon dives into his career path and how ABM became a core focus.10:00–12:30 – Shimon explains how changing buyer behaviors redefines sales and marketing strategies.15:00–18:00 – A closer look at how ABM and AI address misalignment challenges.24:00–26:00 – Shimon shares his insights on the future role of AI in account-based GTM.30:00–33:00 – Predictions on the next evolution of ABM in the B2B space. Tech RecommendationsTrendemon - Highlighted as a platform that provides real-time personalization and insights to customize content for website visitors, leveraging AI for ease of use.Resource Recommendations Books:Mindset by Carol Dweck - Suggested for fostering a growth mindset and improving team collaboration and alignment.Atomic Habits by James Clear - Advocated for creating effective personal and team habits for growth and success. Shout-OutsJoel Harrison - Founder, B2B MarketingRyan Almond - Global Marketing & ABX Director, HenkelIngrid Archer - Managing Partner, SPOTONVISIONAbout the GuestShimon is a visionary leader who believes in the power of trust, purpose, and shared ambition to bring people together. He envisions a world where businesses don't just grow but thrive through meaningful relationships—both with their customers and within their teams.In B2B, Shimon sees one of the most powerful yet often overlooked connections: the alignment between marketing and sales. When these two forces come together, businesses don't just see results—they create a real, lasting impact.Every day, Shimon is on a mission to turn this vision into reality. Whether through the conversations he sparks, the communities he builds, or the insights he shares, he is constantly looking for others who share this belief. For those who want to create a world where relationships—between businesses, between people, and within organizations—are the true drivers of success.Website: Spotonvision.comConnect with Shimon.

El ABM o Account Based Marketing es sin duda la estrategia de marketing más interesante que hay ahora mismo para una empresa industrial, da igual el tamaño. Sin embargo, son muy pocas las empresas medianas industriales que la están usando. La razón principal es que hay unos cuantos falsos mitos que tenemos sobre ABM. Mitos como: Necesitas un CRM específico para ABM Necesitas mucho presupuesto Solo es válido para vender a empresas muy grandes Y esto no es así. Una estrategia de ABM es sumamente valiosa para cualquier empresa B2B independientemente de su tamaño, presupuesto o tecnología que use. Si eres un líder empresarial de una empresa B2B, si eres un consultor o agencia de marketing B2B y quieres aprender a hacer estrategias de ABM para ti o tus clientes. Tienes una oportunidad para aprender conmigo los próximos 3 meses. Pide una reunión aquí para saber si este programa es para ti. https://calendar.app.google/WZNedeik7CsgCZ7C8

This episode features an interview with Kamal Thakarsey, CMO at Smartling, an AI Translation Platform that helps companies grow globally, faster. Kamal shares his strategy to stand out in a crowded market. He also dives into understanding trends, educating your customer, and testing even your smallest hypothesis.Key Takeaways:Fight complacency in your messaging. Companies may be comfortable with what they are doing, and comfortable sticking with the status quo, so you need to demonstrate the value of changing their approach. Test everything, from button colors to CTAs and beyond. Testing often surprises you and proves your hypotheses wrong. If you're in a crowded market, focus on truly understanding your market and customers. Investing in that research can support your efforts to differentiate. Quote:   Being an established market, there's lot of kind of noise that's happening and every company kind of raising your hand and saying, we do this, we do this.I think for us also a big part of our strategy is like standing out really like trying to show the market that like we are kind of being industry leaders and helping the space move forward. , I think it's also really about for us, also about how we really highlight kind of the value we bring to an organization and a team. Not just like, tactically, here's some solutions, we help you kind of of do better, but like, what do we actually bring the table and how are we going to help you be successful? I think to me, that's really just like foundational to them, like how we kind of run our programs and campaigns and how more effective they can be, rather than just kind of de facto doing things because we should be doing them. So, you know, one thing I really stress is just really continue to do like market research and understanding, you know, what are their priorities? What are the business initiatives? What are their executives and leaders asking them on an ongoing basis?How can we then understand those trends and that feedback and really put together, you know, smart, timely, relevant campaigns that are going to reach them? Because, like I said, we're in a crowded market with a lot of different vendors, both in the software and the services side, and we have to stand out.Episode Timestamps: *(03:35) The Trust Tree: Capturing the marketing and targeting accounts *(12:24) The Playbook: Driving intent through search*(36:59) The Dust Up: Advocating for self-service *(41:50) Quick Hits: Kamal's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Kamal on LinkedInLearn more about SmartlingLearn more about Caspian Studios

  This week our host Brandi Starr is joined by Jorge Alvarez, seasoned B2B SaaS marketing leader and co-founder of Evolve IQ.  Meet Jorge Alvarez, a powerhouse in the marketing realm with over two decades of experience in driving growth at fintech and data organizations. With four successful stints as a CMO and a history of managing a $500 million investment portfolio at American Express, Jorge has mastered the art of data-driven marketing strategies, ABM, and funnel optimization. Currently, he integrates the latest generative AI tactics to revolutionize team efficiency and deliver high-impact results at Evolve IQ.  In this episode of Revenue Rehab, Brandi and Jorge explore how AI is transforming the marketing landscape. They delve into whether AI is making marketing specialists obsolete or is it merely the next evolution in team structure. This conversation navigates the balance between human expertise and AI capabilities, offering insights into the future of marketing roles and strategic leadership.  Episode Type: Problem Solving Industry analysts, consultants, and founders take a bold stance on critical revenue challenges, offering insights you won't hear anywhere else. These episodes explore common industry challenges and potential solutions through expert insights and varied perspectives.   Bullet Points of Key Topics + Chapter Markers:  Topic #1 The Future of Marketing Teams with AI [00:05:46] Jorge Alvarez discusses the transformative role of AI in marketing, emphasizing how it will alter team structures: “The power of AI, it's huge. And when you start digging deeper into agentic AI and the possibilities that that enables, you see that it's going to change fundamentally. The way we work, like the way we set up our teams is going to be very different.”  Topic #2 Specialists vs. Generalists in the Age of AI [00:08:27] Alvarez provides insight into the ongoing debate about the necessity of specialists vs. generalists in marketing as AI becomes more prevalent: “The way I see it is that you have your CMO that should be super experienced… and then you have generalists that are actually executing on those tasks and they work alongside maybe an engineer that is taking care of setting up the agents in the proper way.”  Topic #3 Preparing for an AI-Driven Future [00:29:44] On adapting to new AI technologies, Alvarez shares advice for those early in their marketing careers: “I would say start learning about all sorts of tools, start implementing them at your job, if it's possible. Right…I see, I follow many, many podcasts and, you know, YouTubers and on a weekly basis, the number of advancements we get…it's going to, if you don't, it's going to hit you in the face at some point.”  What's One Thing You Can Do Today  Jorge's ‘One Thing' is to dive into implementing AI with simple workflows and activities. “Just start jumping into it and testing different ways. You'll find yourself pleasantly surprised by the efficiency and possibilities these tools bring. Start small, explore what AI can offer in your tasks, and gradually incorporate it into your workflow to maximize its potential.”  Rapid Fire Round  In this rapid-fire round, Brandi Starr asked Jorge Alvarez four critical questions about balancing AI and human resources in business.  When asked, “If your company is struggling to figure out where to leverage humans versus AI, what's the first thing you should do?” Jorge's advice was simple: Start implementing AI in small ways. Don't overthink it; just begin testing and iterating.  In response to “What's one red flag that signals a company has this challenge but doesn't realize it yet?” Jorge pointed out that if a company outright bans AI, that's a sign they're falling behind.  When asked, “What's the most common mistake people make when trying to determine human versus AI?” he emphasized that failing to revisit AI tools regularly is a huge misstep as what didn't work two months ago may be game-changing today.  Finally, to the question, “What's the fastest action someone can take today to make progress?” Jorge doubled down: Start experimenting. The sooner you begin, the sooner you'll uncover opportunities.  Buzzword Banishment  Jorge's Buzzword to Banish is ‘ABM' (Account-Based Marketing). Jorge argues for its banishment because “people throw ABM for many things that are not ABM and it kind of cheapens a little bit the impact of such an amazing methodology.” Brandi agrees, pointing out that it is not only overused, but often used incorrectly.  Links:  LinkedIn: https://www.linkedin.com/in/jorgealvareznyc/   CMO Blueprint: https://cmo-blueprint.beehiiv.com/ Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live  

In this episode of the Market Mentors podcast, Matt Dodgson is joined by Kartik Krishnan, a demand-generation expert with experience at Google, Onfido, CapDesk, Beamery, and Founders Factory. Kartik shares his insights on how early-stage B2B tech startups can effectively balance demand creation and demand capture, overcome marketing challenges with limited resources, and build scalable go-to-market strategies. He also dives into product-market-price fit, the role of AI in modern marketing, and how founders can structure their teams for long-term success.They discuss:Let's Get Some Demand-Gen Terms Out of the WayWhy Do Early-Stage B2B Tech Startups Struggle With Demand Generation?Focus on Finding the Right Audience or Inbound as Well?What Channels Would You Recommend?What About Qualifying Leads?Product-Market-Price-Fit – Why Is This Important?Budgeting for ExperimentationWhat Type of Marketer Should a Startup Hire First?What Will Change for B2B Marketers in the Next 12–18 Months?And so much more..Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Broad-reach campaigns are simply not enough sometimes. Account-Based Marketing (ABM) is emerging as an extremely effective strategy for businesses that are seeking deeper engagement, stronger relationships with their prospective clients and higher-value deals. But what does it really take to run an effective ABM program?Host James Lawrence sits down with seasoned ABM strategist Paola Piccinno to unpack the nuances of this powerful marketing approach. Whether you're considering ABM for the first time or looking to refine your approach, this episode is packed with practical advice, real-world examples and actionable takeaways.Key Takeaways:Paola's journey - from London to Sydney and her global marketing experienceWhat is ABM and how it differs from traditional B2B marketing and demand generationCommon ABM challenges and misconceptions:Lack of ABM maturity in APAC and ANZGetting buy-in between marketing, sales and the leadershipBudget concerns due to the misconception that ABM is expensiveThe challenge of selecting the right accounts (and the right number of accounts)Creative detachment from the goal of the campaignsCase studies of stand-out ABM campaigns:T-Mobile Batman comic book campaign - Using personalisation to secure a meeting with a CEOAuto Telefonica's remote control truck - Direct mail tailored to an executive's interestsAdobe's executive roundtable breakfast - Engaging high-level decision makers without a traditional sales pitchTechnology and AI in ABM: opportunities and risksPractical advice for marketers considering ABMGuest:Italian-born, Australia-based Fractional CMO, Paola brings 20+ years of experience leading and executing successful B2B marketing strategies across UK, EMEA and APAC for global brands (from big enterprises, to SMB's and more recently startups), with a specialisation in strategic Account Based Marketing (ABM). She has helped numerous early-stage as well as established companies achieve significant growth through strategic ABM programs, and she is passionate about sharing her expertise with her international network. Paola currently mentors start-ups for the Techstars accelerator program in Australia, and she is also a post-grad lecturer at the University of the Sunshine Coast and RMIT in international business and digital marketing strategy.You can follow Paola on LinkedIn.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast...

In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion's ABM strategies into a growth powerhouse.

Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, category creation, and positioning at scale. But the REAL power shift to consider? Let me introduce you to Community-Based Marketing (CBM). CBM isn't just about audience segmentation; it's about integration. ABM is transactional at its core. It's focused on getting the deal, not necessarily building a lasting relationship. And in a world where trust is the currency, ABM alone isn't enough. MBM is noisy. It requires a massive investment in awareness, content, and brand positioning. And in today's world of oversaturated content, it's harder than ever to cut through. CBM is about embedding your brand into the daily lives of the people who actually matter.With ABM, you're pitching from the outside. With MBM, you're broadcasting to the masses. But with CBM, you're technically already in the room.Instead of hoping they see your ad, you're in their inbox. Instead of forcing them to book a demo, they're asking you for a call. Instead of convincing them to trust you, they're defending your brand against competitors. Doesn't that sound amazing? Well trust me it is possible by recalibrating Account-Based Marketing and Market-Based Marketing with Community-Based Marketing that aligns with Value-Based Marketing, turning your community into your growth engine: generating organic conversations, referrals, and loyalty that no ad spend can replicate.Beyond The Episode Gems:• Subscribe To My New Weekly LinkedIn Newsletter: Strategize. Market. Grow.• Buy My Book, Strategize Up For The Blueprint To Scale Your Business: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network•  Try GetResponse For FREE On Me To Monetize Your Content: GetResopnse Content Monetization Plan   #####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

ABM has always been about precision—knowing the right accounts, the right moments, and the right messages. But as technology evolves, so do the strategies that drive success. With AI, personalization at scale is becoming a reality, while brand-led demand generation is proving more critical than ever.In this episode, hosts Saima Rashid and Adam Kaiser break down what's working in ABM today. Then they'll explore how AI is reshaping account-based strategies, the power of brand-to-demand campaigns, and why aligning sales, marketing, and CS around a single ICP definition is non-negotiable. Plus, Saima and Adam will tackle the ongoing debate around platform consolidation vs. best-of-breed solutions—and why RevOps leaders have strong opinions on both.In this episode, you'll learn:Why sales, marketing, and CS need to align on ICP—not just for acquisition, but for retentionHow AI agents are transforming BDR workflows without replacing the human touchWhy brand investments are the ultimate edge in an AI-driven marketing worldJump into the conversation:(00:00) Account-based marketing in 2025(02:08) Why ICP alignment is critical for success(05:06) Personalization strategies that drive engagement(07:20) Brand to demand: The key to long-term marketing success(13:37) The rise of the B2B backchannel and its impact on buying decisions(17:50) How AI is changing ABM and enabling smarter outreach

Heather Srigley is VP of Marketing at NeuReality. She held leadership roles driving go-to-market, brand building, demand creation, and product launch across B2B, B2C, and B2E marketing and communications. She built her 25+ year experience at Intel, Dow, Chemical, and Vacasa before founding The Brand Bunker in 2020. Website: https://www.neureality.ai/ LinkedIn: https://www.linkedin.com/in/heather-srigley/ Yoel Knoll has led marketing, product marketing, media, and investor relations teams across Israel and internationally and has over 20 years of experience doing so. At companies like Quantum Machines, OTORIO, Ceragon, and Infineon, he built and managed global teams to drive demand generation, content strategy, product marketing, and event management. His leadership has been pivotal in successful M&A communications, market expansions into the U.S. and Europe, and high-impact digital and offline campaigns. Yoel's expertise spans cybersecurity, quantum computing, and telecommunications, with deep experience in branding, media, demand generation, event management, and public relations. Website: https://www.quantum-machines.co/ Facebook: https://www.facebook.com/quantummachines LinkedIn: https://www.linkedin.com/in/yoel-knoll YouTube: https://www.youtube.com/c/QuantumMachines In this episode, we uncover Heather Srigley's journey with NeuReality and Yoel Knoll's quantum tech innovations, and how AI, storytelling, and account-based marketing redefine success in today's tech landscape.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Heather Srigley is VP of Marketing at NeuReality. She held leadership roles driving go-to-market, brand building, demand creation, and product launch across B2B, B2C, and B2E marketing and communications. She built her 25+ year experience at Intel, Dow, Chemical, and Vacasa before founding The Brand Bunker in 2020. Website: https://www.neureality.ai/ LinkedIn: https://www.linkedin.com/in/heather-srigley/ Yoel Knoll has led marketing, product marketing, media, and investor relations teams across Israel and internationally and has over 20 years of experience doing so. At companies like Quantum Machines, OTORIO, Ceragon, and Infineon, he built and managed global teams to drive demand generation, content strategy, product marketing, and event management. His leadership has been pivotal in successful M&A communications, market expansions into the U.S. and Europe, and high-impact digital and offline campaigns. Yoel's expertise spans cybersecurity, quantum computing, and telecommunications, with deep experience in branding, media, demand generation, event management, and public relations. Website: https://www.quantum-machines.co/ Facebook: https://www.facebook.com/quantummachines LinkedIn: https://www.linkedin.com/in/yoel-knoll YouTube: https://www.youtube.com/c/QuantumMachines In this episode, we uncover Heather Srigley's journey with NeuReality and Yoel Knoll's quantum tech innovations, and how AI, storytelling, and account-based marketing redefine success in today's tech landscape.   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Get insight into the next evolution in marketing with Ari Capogeannis, Director of Revenue Marketing at NVIDIA. Ari shares his sophisticated, yet simple, approach to marketing that revolutionises what marketing can offer to an organisation. You'll learn how AI and data analytics are transforming marketing from a traditional practice into the data heart of businesses.Gain cutting-edge insights on aligning sales and marketing and making impactful forecasts using data. Whether you've got a team of 2 or 50, a budget of £10 or £1m, this episode promises to enlighten and inspire, offering practical takeaways for teams of all structures. 

Guest: Kerry Cunningham, Research & Thought Leadership at 6sense 85% of buyers initiate the first conversation with vendors—on their terms. If your marketing still revolves around capturing leads and pushing outbound sales, you're already behind.Kerry Cunningham, Head of Research at 6Sense, shares insights from their Buyer Experience Report 2024, revealing how today's B2B buyers operate—and why most SaaS companies are out of sync. Buyers come into the process knowing who they'll evaluate, and 90% of the time, they buy from their initial shortlist. If you're not on it, no amount of sales effort will save you.

In this episode of the Simple and Smart SEO Show, I sit down with marketing strategist and agency owner Raycheal Proctor from Unlimited Mixed Marketing. We chat the transformative power of omni-channel marketing, discussing how different channels can work cohesively to elevate visibility and results. Raycheal shares her journey from classical musician to marketing maven and offers invaluable advice on leveraging SEO, paid media, and account-based marketing to create efficient, holistic strategies. Packed with real-life case studies and actionable tips, this episode is perfect for entrepreneurs and marketers looking to optimize their brand's presence across platforms.Key Takeaways:The Power of Omni-Channel Marketing: Combining SEO with paid media and other channels leads to better results and long-term efficiency.Targeted Approach Over Silos: A hyper-targeted, account-based strategy can eliminate digital noise and deliver measurable success.Repurposing Content: Maximize content value by breaking it into smaller formats for blogs, emails, and more.Continuous Learning and Adaptation: Stay updated with marketing trends and maintain flexibility to pivot strategies as needed.Personalized Branding: Passive branding, like wearing branded apparel during webinars, can be a natural and effective marketing tool.Memorable Quotes:Raycheal Proctor: "The long-term gains from SEO should directly complement the short-term gains from paid media."Crystal Waddell: "You gave us permission to define who we work with and create mutually beneficial relationships."Raycheal Proctor: "Doing what you love in a way that brings joy and profit is always a win."Listener Action Items:Explore how your current marketing channels can complement each other. Start small with two to three channels and grow over time.Dedicate time each week for intentional learning—review updates, refine strategies, and enhance your skills.Identify opportunities for repurposing your existing content across multiple platforms.Define your ideal clients and refine your marketing approach to align with their needs.Reach out to Raycheal Proctor at Unlimited Mixed Marketing for a personalized consultation.Contact Raycheal:Website: UnlimitedMixedMarketing.comLinkedIn: Raycheal ProctorSend me a text!Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest!

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Eric Siu shares the highs, lessons, and hustle of building Karrot, a game-changing LinkedIn ABM tool. From major enterprise leads to planning for explosive 2025 growth, this vlog is a masterclass in entrepreneurship.  Watch the full interview here: https://youtu.be/ptwPlz03nBU TIME-STAMPED SHOW NOTES: (00:00) Introduction and Updates on Carrot's Progress (03:02) Insights on Account-Based Marketing and Client Engagement (06:08) The Role of AI in Product Development (08:55) Team Dynamics and Annual Planning (12:07) Quarterly Planning and Strategic Focus (15:02) Value-Based Pricing and Market Positioning (18:08) Looking Ahead: Future Plans and Resilience Don't forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes   Connect with Eric Siu:    Growth Everywhere Newsletter Single Grain - Eric's Marketing Agency Eric Siu on X Eric Siu on Instagram

On this week's episode of The Marketing Stir, Mani Iyer joins Ajay and Vincent to discuss his role as a pioneer in the Account Based Marketing space, as well as how Kwanzoo has evolved as a company since its inception.

The final instalment of The Kula Ring Holiday Series is upon us! Oh man, this week we cover something near and dear to Kula's heart. We are discussing ABM and ABX with Jessica Woodside of WIKA this week. We dive deep into the nuts and bolts of embarking on the journey to an account based strategy and how to avoid some of the pitfalls. This episode is so packed with information we suggest taking notes (or reading the full transcript on our website). Don't miss this one gang!

Gone are the days when marketers relied on broad, generic campaigns in hopes of catching a few leads. There's a better way: focusing on the right accounts with a more targeted and strategic approach.In this replay episode, Casey Carey, CMO at TCP Software, discusses the process of shifting from traditional lead-based sales to Account-Based Marketing (ABM). Casey shares how to tackle common challenges like gaining sales alignment and crafting a strong Ideal Customer Profile (ICP). He also highlights why the biggest barrier to ABM success isn't technology—it's change management.In this episode, you'll learn:How to align cross-functional teams around a unified ICPWhy ongoing iteration and adaptation are critical for ABM successHow to measure engagement beyond traditional lead metricsJump into the conversation:(00:00) Introducing Casey Carey(02:23) What is an Account-Based Strategy?(05:02) Marketing and sales alignment (08:49) Identifying your ICP(13:22) Getting stakeholders on board for ABM(19:29) The overlap between MQL, ABM, and PLG(23:38) Casey's successful ABM campaign (30:17) Using tech to connect the dots

Stephanie McCredie, Senior Director for Top Accounts & Account-Based Marketing, Asia Pacific at Salesforce, joins Shahin in the episode to chat about AI in ABM. With AI being all the rage at this time, you've probably been using generative AI in your strategies and projects. But are you using AI to its full potential? This episode also covers... How to use AI for account selectionIncluding AI in the customer journeyRefining messaging and offers using AIWhere AI won't play a role About Stephanie... Stephanie is proud to lead a team focused on amplifying customers' trailblazing stories and creating mutual and sustainable customer value through account-based marketing experiences for some of Australia and New Zealand's leading organisations.  With over 20 years of experience in B2B marketing, her leadership roles include pioneering ABM at IBM Australia and helping large corporate clients and startups grow across culturally diverse global markets in Asia Pacific, Latin America, Central Eastern Europe, Middle East, and Africa. Stephanie believes that great customer experiences are fundamentally about a human connection that can be enhanced and supported by innovative and predictive technology. Resources mentioned in this episode: Any Ordinary Day - Leigh SalesSalesforce Marketing AI Solutions _________________

Are you looking to target mid-market to enterprise-level clients? If so, the Account-Based Marketing (ABM) strategy might be a good fit. Unlike traditional broad outreach strategies, ABM focuses on precision, personalization, and relationship-building. In this episode of The Agency Blueprint, I discuss the effectiveness of the ABM strategy when working with high-value clients and why it's more impactful today. I also explain the importance of understanding your ideal client persona, building detailed outreach strategies, and consistently engaging with these clients through multi-channel efforts. Don't miss this episode to learn how to balance email automation and personalization during client outreach. Key Questions: [00:50] How can you effectively target and engage high-value accounts for your agency? [06:34] Are you prepared to build a long-term relationship with larger organizations with longer sales cycles? What You'll Discover: [01:44] Why the ABM strategy is more impactful today as larger clients now favor project-based work with boutique agencies. [03:58] Identify your target client persona—understand the industry, organization size, and key decision-makers for effective outreach. [04:24] How to build a client list based on your available time and compile detailed research on your target client before outreach. [06:34] How larger organizations plan their budget and why you should prepare for long-term relationship-building. [09:19] The value of a multi-channel approach – build name recognition by engaging with prospects before initiating direct outreach. [10:12] How to use email templates to streamline your outreach without sacrificing personalization. [11:30] Consistency is key—implementing this strategy requires ongoing effort and consistent follow-up to yield results over time.

Welcome to another episode of Predictable B2B Success! I'm Vinay Koshy, your host. Today, we have an episode brimming with powerful insights and strategies that could transform your business approach. Joining us are two stellar guests: Samantha Bergin, Center's Chief Marketing Officer, and Clayton Blueher, their Business Development and Sales Leader. Get ready to dive deep into the heart of effective sales enablement, where Samantha unveils the secret sauce to equipping sales teams for impactful conversations at every stage of the sales cycle. But that's just the beginning. Clayton and Samantha bring a wealth of knowledge on sales and marketing alignment, emphasizing the crucial importance of collaborative team efforts. They also introduce us to their innovative Account-Based Marketing pilot and share invaluable lessons on the power of listening to both internal teams and customer feedback. Discover how Center is revolutionizing expense management, aiding companies in navigating the complexities of a distributed workforce, and making informed, powerful decisions with real-time data. Whether you're grappling with resource allocation or striving to create a "Disneyland-like" customer experience, this episode is packed with actionable takeaways. So, sit back, tune in, and prepare to equip your business for predictable B2B success! Some areas we explore in this episode include: Sales Enablement and Feedback: Providing materials for the sales team and seeking feedback. Sales and Marketing Alignment: Collaboration between sales, marketing, and other teams. Account-Based Marketing (ABM): Integrating an ABM pilot into the sales and marketing strategy. Listening as a Strategy: Actively listen to stakeholders and use tools like Gong for insights. Continuous Improvement in Digital Marketing: Testing and refining strategies based on audience engagement. Customer Experience: Emphasis on exceptional customer service. Expense Management: Managing subscriptions and using the Center's corporate cards for real-time reporting. Startup Efficiency and Focus: Being effective with resources and making informed decisions. Making Difficult Trade-offs: Challenges in resource allocation and the need for data-driven decisions. Customer-Centric Focus and Growth: Ensuring customer success and significant growth in the Center's customer base. And much, much more...

Join Dots Oyebolu as he speaks with Declan Mulkeen, Podcast host of “Let's talk ABM” and CMO of strategicabm. Declan shares insights into account-based marketing and its evolution, emphasizing its role as a business strategy. He discusses ABM's unique integration with sales, the importance of a commercial system and balancing digital and physical account experiences to drive success.Key Takeaways:(03:16) ABM is distinct from general B2B marketing.(05:26) The “M” in ABM can be misleading; ABM is broader than marketing.(09:52) ABM's primary objectives include growing existing accounts and winning new logos.(12:19) The role of ABM is to help clients make sense of choices.(16:45) Building a unique value proposition for target accounts is essential.(24:38) Relationship-building through genuine interactions can organically lead to business.(30:45) The “three Rs” of ABM are reputation, relationships and revenue.(33:28) Marketing succeeds when embraced organization-wide.(40:40) B2B marketing learns from B2C in personalizing experiences for high-value clients.Resources Mentioned:Declan Mulkeen -https://www.linkedin.com/in/declanmulkeen/Strategicabm -https://www.linkedin.com/company/strategicabm/Account-Based Marketing Agency | Website -https://hubs.la/Q01M0PGS0Gartner Report on B2B sales -https://www.gartner.com/en/sales/trends/future-of-salesInsightful Links:https://www.linkedin.com/pulse/creative-ideas-your-abm-strategy-steve-kosted/https://marketinginsidergroup.com/strategy/7-creative-ways-to-personalize-your-abm-strategy/https://www.leadfeeder.com/blog/account-based-marketing-strategies-and-tactics/https://www.gartner.com/en/articles/11-tactics-to-drive-your-account-based-marketing-processThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Are you tired of the uncertain feast or famine cycle that comes from relying solely on client referrals? In today's competitive market, agency owners need more than just word-of-mouth to sustain growth and ensure long-term success. If you've ever felt the pressure of unpredictable client pipelines or been forced to take on less-than-ideal clients because you needed the business, this episode is tailor-made for you. By tuning into this episode of The Agency Accelerator podcast, you'll discover how to: Build a predictable pipeline of high-value clients by implementing account-based marketing (ABM) strategies.Save time and resources by focusing your efforts on prospects that are a perfect fit for your agency's strengths and services.Enhance your client acquisition process with personalised, targeted campaigns, reducing reliance on inconsistent referral-based growth. Let's harness the power of account-based marketing to revolutionise your business! So grab a coffee and let's dive in. Timestamps: [00:00] Introduction  [01:00] Sarah's Referral Reliance Issue  [02:03] Pitfalls of Relying on Referrals  [05:46] Introduction to Account-Based Marketing  [07:23] Defining Your Dream50List  [09:56] Multi-Channel Outreach Tactics  [10:43] Practical ABM Implementation  [12:45] Success Stories and Results  [13:16] Key Takeaways and Wrap-Up Quotations "Building your entire growth strategy on referrals is like betting your entire retirement fund on a single stock. It might work out, but it's incredibly risky." — Rob Da Costa "With account-based marketing, think of it as fishing with a spear instead of a net. It's about targeting your dream clients with precision and personalization." — Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven't done so already, subscribe to the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now! Useful links mentioned in this episode: If you are interested in finding out more about Account-Based Marketing, drop me an email (robert@dacostacoaching.co.uk) with the subject line ‘ABM'Chat with my AI Digital Coach about Account-Based Marketing

This week's podcast jumps right into one of Sam's favorite topics, Account-Based Marketing (ABM). What is ABM? It's a strategic approach where B2B marketing and sales teams collaborate to identify, target, and nurture high-value accounts rather than casting a wide net. It's something that also plays right into Roop's favorite topic, content marketing through CRMs!Knowing who your best customer is beyond demographics is what we're talking about. By understanding your customer's likes and dislikes, challenges and problems on a real one-to-one level you can create content that endears them to your brand and more quickly moves them through your sales cycle. And who doesn't want to shorten their sales cycle and juice up that ROI? How do we know any of this works? We've done it for ourselves!The gang at Littlefield Agency is off for Turkey Day next week, so no podcast, but we hope you and your family have a wonderful holiday! — Brandon, Brenda, Claudia, Sam and RoopTell us what you think!

“In podcasting, it's not about downloads; it's about creating meaningful engagement.” I talk with Harry Morton, founder of Lower Street Media, to explore the future of brand storytelling through podcasting. With over 7,000 episodes produced and high-profile clients like PepsiCo and Fidelity, Harry shares insider strategies for using podcasting to build brand credibility, boost audience loyalty, and attract high-quality leads.Together, we dive into why podcasting is about more than just download numbers—it's about creating meaningful engagement and forming emotional connections with listeners. Harry explains how narrative-driven podcasts can stand out, even in “dry” industries, by crafting unique experiences. If you're a brand, entrepreneur, or podcast creator looking to take your podcast to the next level, this episode is packed with actionable insights to help you make an impact.Key TakeawaysUnderstanding Podcast ROI Beyond Downloads – Discover why listen time and engagement are more valuable than download numbers.The Power of Storytelling in B2B Podcasts – Tips on creating emotional narratives in “dry” industries to increase listener engagement.Account-Based Marketing through Podcasting – Use your podcast to network with potential clients and create new business opportunities.Why Narrative-Driven Formats Outperform Interviews – The benefits of producing narrative-rich podcasts to differentiate your brand.Using Podcasts to Showcase Brand Creativity – How to build compelling audio stories for risk-averse industries like banking.Chapters & Timestamps02:00 - Harry's Journey to Podcasting – From music production to launching Lower Street Media.10:00 - Why brands should consider narrative-driven podcasting.12:00 - Finding the emotional core in every story.18:00 - How to pitch creative podcast ideas to conservative clients.20:00 - Why listen time and engagement are the real metrics.23:00 - Turning guests into clients through podcasting.Send us a textSave Frustration. And time!Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast GuyAudio Episodes Edited for ONLY $27! Save $127!! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I've been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more! Book a call now!

Nadia Davis is the Senior Director of Revenue Marketing and Marketing Operations at PayIt, a government tech SaaS company serving 100 million people across the U.S. and Canada. During her conversation with co-host Klaudia Tirico on the show floor at B2B Marketing Exchange East in Alpharetta, GA, Davis discussed the challenges and strategies for implementing a successful Account-Based Marketing (ABM) program. Specifically, Davis highlighted the importance of operations in ABM success, noting that many organizations underestimate this aspect. She also emphasized the need for alignment across the go-to-market (GTM) team, effective training of BDRs, and the critical role of data attribution. Davis also cautioned against over-reliance on AI for sentiment analysis, stressing the need for a robust technical foundation for ABM.Tune in town to uncover: Challenges in implementing ABM strategies; Gaps between marketing and sales in ABM initiatives; The importance of a business-centric ABM strategy; How to communicate the value of ABM to stakeholders; Methods for reporting and tracking ABM;Tips for training sales team for ABM; andThe future of ABM and the role of AI. RELATED LINKS: Connect with Nadia Davis here. Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Follow us on LinkedIn and X.

Send us a textIn this episode of Revenue Boost: A Marketing Podcast, Kerry Curran and Erin Cigich, CEO of Perform[cb], discuss driving business growth through account-based marketing (ABM) strategies. Erin shares her 17-year journey at Perform[cb], focusing on how they identified their ideal customer profile (ICP) and aligned marketing with sales to generate high-quality leads. She highlights the importance of sales and marketing alignment, performance-based marketing, leveraging data to optimize campaigns, and how ABM has enabled Perform[cb] to secure enterprise level, large-scale clients. This episode offers valuable insights for executives focused on revenue growth and lead generation.

Sagovornica u novoj epizodi Digitalk podcasta, Ana-Marija Zaklan, marketinški stručnjak, donosi nam priču o jednom novom marketinškom pristupu sa kojim se bavi poslednjih nekoliko godina radeći na američkom tržištu i za američke kompanije. U pitanju je ABM - Account Based Marketing, a šta zapravo on predstavlja, koje vrste biznisa su idealne za ovaj pristup, zašto je personalizacija važan deo ovog pristupa, te koji su alata i tehnologije ključni za vođenje ABM kampanja, sve ove detalje nam je otkrila Ana-Marija, i to isključivo na osnovu svog iskustva u primeni u praksi. Ana-Marija Zaklan, digitalni marketar - https://www.linkedin.com/in/anamarijaz/ Teme u epizodi: - Uvod i predstavljanje - Šta je ABM (Account-based marketing) marketing? - Koje vrste biznisa bi trebalo da razmotre ABM kao pristup? - Ključni koraci za implementaciju ABM-a; - Zašto je personalizacija ključna u ABM-u - Kako se meri uspeh ABM strategije - Koji alati ili tehnologije su ključni za vođenje ABM kampanja - Kako kompanije koje su nove u ABM-u mogu početi? - Koja je dugoročna vrednost ABM-a za biznise? Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Pratite DigiTalk.rs na društvenim mrežama: Facebook: https://www.facebook.com/Digitalk.rs Instagram: https://www.instagram.com/digitalk.rs/ Linkedin: https://www.linkedin.com/company/digitalkrs Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: Partneri podkasta: - Raiffeisen banka - https://www.raiffeisenbank.rs/ Digitalne usluge Raiffeisen banke koje preporučujemo za mala i srednja preduzeća: https://bit.ly/4fgZ8RL - Kompanija NIS - https://www.nis.rs/ - Ananas - https://ananas.rs/ - kompanija Idea - https://online.idea.rs/ U Ideinoj online prodavnici unesite promo kod 1000digitalk i očekuje vas 1.000 dinara popusta prilikom vaše online kupovine! Prijatelj podkasta: - BiVits ACTIVA Brain Level Up Booster - https://bivits.com/proizvod/brain-level-up/ Kada želiš da živiš i radiš na višem nivou, uzmi BiVits Brain Level Up za više energije i bolju koncentraciju tokom dana! - Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige "Ovo je marketing" izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

Unlock the power of Account-Based Marketing (ABM) and revolutionize your business strategy with insights from Kerri Martinek, head of global brand and marketing at Sandler. Discover why targeting entire accounts instead of individual leads is crucial in the B2B world, particularly when dealing with comprehensive buying committees that can include up to 20 people. Learn how even small businesses can leverage tools like ZoomInfo and HubSpot to implement ABM effectively without breaking the bank. Kerri demystifies common misconceptions around ABM, proving that it's not just for large enterprises, and offers practical advice on creating target account lists and balancing personalized buyer experiences with a broader focus. Ready to elevate your ABM game? This episode dives into advanced tactics to create impactful workflows and automation strategies using next-level tools like HubSpot Copilot. You'll hear about real-world success stories featuring high-touch campaigns and multi-channel approaches that drive impressive conversion rates and meet pipeline goals. Whether you're just starting or looking to refine your ABM efforts, the episode provides valuable encouragement and resources, including free materials on Sandler's website and an invite to the Sandler Summit in Orlando. Don't miss this opportunity to harness the full potential of ABM and transform your business outcomes. (00:11) Account-Based Marketing Strategies for Small Businesses (12:41) Advanced ABM Tactics and Success (20:49) ABM Encouragement and Resources (00:11) Account-Based Marketing Strategies for Small Businesses This chapter explores how to effectively implement Account-Based Marketing (ABM) for businesses of any size. Kerri breaks down the fundamentals of ABM, emphasizing its importance in targeting entire accounts rather than individuals, particularly in a B2B context. We discuss the shift in focus from individual leads to comprehensive buying committees, which can range from 14 to 20 people, and the need for more strategic use of marketing budgets in a post-pandemic landscape. Keri addresses common misconceptions, such as ABM being exclusive to large enterprises, and highlights accessible tools like ZoomInfo and HubSpot for smaller businesses. We also touch on the paradox of needing to expand focus to an entire account while creating personalized buyer experiences. Finally, we explore the creation of target account lists, distinguishing between dream accounts and ideal client profiles based on current engagement and business needs. (12:41) Advanced ABM Tactics and Success Kerri talks about on creating effective workflows and automation strategies for Account-Based Marketing (ABM). We explore how tools like HubSpot and ZoomInfo can facilitate high-touch campaigns through emails, social media, landing pages, and forms. Emphasizing the importance of personalization, we discuss segmenting audiences by industry, role, and interests, and utilizing advanced CRM tools like HubSpot Copilot for deeper insights. We highlight the benefits of a multi-channel approach and the significance of tracking key metrics, such as conversion rates and pipeline goals. Lastly, we share real-world success stories and advice on starting small and gradually building confidence and traction in ABM strategies. (20:49) ABM Encouragement and Resources Kerri encourages listeners not to be intimidated by Account-Based Marketing (ABM) despite its seemingly complex and resource-intensive nature. It highlights that even small components of ABM can be tried without significant investment, and the worst-case scenario is that it doesn't work, allowing you to continue with other strategies. The discussion also emphasizes the availability of free resources on Sandler's website, including white papers, webinars, and summit recordings, to help you get started with ABM. Additionally, an invitation is extended to join the Sandler Summit event in Orlando on April 2nd and 3rd, 2025, for further learning and networking opportunities. The key takeaway is to give ABM a shot and utilize the available resources to support your efforts.  

Unlock the power of Account-Based Marketing (ABM) and revolutionize your business strategy with insights from Kerri Martinek, head of global brand and marketing at Sandler. Discover why targeting entire accounts instead of individual leads is crucial in the B2B world, particularly when dealing with comprehensive buying committees that can include up to 20 people. Learn how even small businesses can leverage tools like ZoomInfo and HubSpot to implement ABM effectively without breaking the bank. Kerri demystifies common misconceptions around ABM, proving that it's not just for large enterprises, and offers practical advice on creating target account lists and balancing personalized buyer experiences with a broader focus. Ready to elevate your ABM game? This episode dives into advanced tactics to create impactful workflows and automation strategies using next-level tools like HubSpot Copilot. You'll hear about real-world success stories featuring high-touch campaigns and multi-channel approaches that drive impressive conversion rates and meet pipeline goals. Whether you're just starting or looking to refine your ABM efforts, the episode provides valuable encouragement and resources, including free materials on Sandler's website and an invite to the Sandler Summit in Orlando. Don't miss this opportunity to harness the full potential of ABM and transform your business outcomes. (00:11) Account-Based Marketing Strategies for Small Businesses (12:41) Advanced ABM Tactics and Success (20:49) ABM Encouragement and Resources (00:11) Account-Based Marketing Strategies for Small Businesses This chapter explores how to effectively implement Account-Based Marketing (ABM) for businesses of any size. Kerri breaks down the fundamentals of ABM, emphasizing its importance in targeting entire accounts rather than individuals, particularly in a B2B context. We discuss the shift in focus from individual leads to comprehensive buying committees, which can range from 14 to 20 people, and the need for more strategic use of marketing budgets in a post-pandemic landscape. Keri addresses common misconceptions, such as ABM being exclusive to large enterprises, and highlights accessible tools like ZoomInfo and HubSpot for smaller businesses. We also touch on the paradox of needing to expand focus to an entire account while creating personalized buyer experiences. Finally, we explore the creation of target account lists, distinguishing between dream accounts and ideal client profiles based on current engagement and business needs. (12:41) Advanced ABM Tactics and Success Kerri talks about on creating effective workflows and automation strategies for Account-Based Marketing (ABM). We explore how tools like HubSpot and ZoomInfo can facilitate high-touch campaigns through emails, social media, landing pages, and forms. Emphasizing the importance of personalization, we discuss segmenting audiences by industry, role, and interests, and utilizing advanced CRM tools like HubSpot Copilot for deeper insights. We highlight the benefits of a multi-channel approach and the significance of tracking key metrics, such as conversion rates and pipeline goals. Lastly, we share real-world success stories and advice on starting small and gradually building confidence and traction in ABM strategies. (20:49) ABM Encouragement and Resources Kerri encourages listeners not to be intimidated by Account-Based Marketing (ABM) despite its seemingly complex and resource-intensive nature. It highlights that even small components of ABM can be tried without significant investment, and the worst-case scenario is that it doesn't work, allowing you to continue with other strategies. The discussion also emphasizes the availability of free resources on Sandler's website, including white papers, webinars, and summit recordings, to help you get started with ABM. Additionally, an invitation is extended to join the Sandler Summit event in Orlando on April 2nd and 3rd, 2025, for further learning and networking opportunities. The key takeaway is to give ABM a shot and utilize the available resources to support your efforts.  

Unlock the power of Account-Based Marketing (ABM) and revolutionize your business strategy with insights from Kerri Martinek, head of global brand and marketing at Sandler. Discover why targeting entire accounts instead of individual leads is crucial in the B2B world, particularly when dealing with comprehensive buying committees that can include up to 20 people. Learn how even small businesses can leverage tools like ZoomInfo and HubSpot to implement ABM effectively without breaking the bank. Kerri demystifies common misconceptions around ABM, proving that it's not just for large enterprises, and offers practical advice on creating target account lists and balancing personalized buyer experiences with a broader focus. Ready to elevate your ABM game? This episode dives into advanced tactics to create impactful workflows and automation strategies using next-level tools like HubSpot Copilot. You'll hear about real-world success stories featuring high-touch campaigns and multi-channel approaches that drive impressive conversion rates and meet pipeline goals. Whether you're just starting or looking to refine your ABM efforts, the episode provides valuable encouragement and resources, including free materials on Sandler's website and an invite to the Sandler Summit in Orlando. Don't miss this opportunity to harness the full potential of ABM and transform your business outcomes. (00:11) Account-Based Marketing Strategies for Small Businesses (12:41) Advanced ABM Tactics and Success (20:49) ABM Encouragement and Resources (00:11) Account-Based Marketing Strategies for Small Businesses This chapter explores how to effectively implement Account-Based Marketing (ABM) for businesses of any size. Kerri breaks down the fundamentals of ABM, emphasizing its importance in targeting entire accounts rather than individuals, particularly in a B2B context. We discuss the shift in focus from individual leads to comprehensive buying committees, which can range from 14 to 20 people, and the need for more strategic use of marketing budgets in a post-pandemic landscape. Keri addresses common misconceptions, such as ABM being exclusive to large enterprises, and highlights accessible tools like ZoomInfo and HubSpot for smaller businesses. We also touch on the paradox of needing to expand focus to an entire account while creating personalized buyer experiences. Finally, we explore the creation of target account lists, distinguishing between dream accounts and ideal client profiles based on current engagement and business needs. (12:41) Advanced ABM Tactics and Success Kerri talks about on creating effective workflows and automation strategies for Account-Based Marketing (ABM). We explore how tools like HubSpot and ZoomInfo can facilitate high-touch campaigns through emails, social media, landing pages, and forms. Emphasizing the importance of personalization, we discuss segmenting audiences by industry, role, and interests, and utilizing advanced CRM tools like HubSpot Copilot for deeper insights. We highlight the benefits of a multi-channel approach and the significance of tracking key metrics, such as conversion rates and pipeline goals. Lastly, we share real-world success stories and advice on starting small and gradually building confidence and traction in ABM strategies. (20:49) ABM Encouragement and Resources Kerri encourages listeners not to be intimidated by Account-Based Marketing (ABM) despite its seemingly complex and resource-intensive nature. It highlights that even small components of ABM can be tried without significant investment, and the worst-case scenario is that it doesn't work, allowing you to continue with other strategies. The discussion also emphasizes the availability of free resources on Sandler's website, including white papers, webinars, and summit recordings, to help you get started with ABM. Additionally, an invitation is extended to join the Sandler Summit event in Orlando on April 2nd and 3rd, 2025, for further learning and networking opportunities. The key takeaway is to give ABM a shot and utilize the available resources to support your efforts.  

Kara Brown and Joe Lynch discuss the revenue engine. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. About Kara Brown A prominent thought leader in B2B go-to-market strategy, Kara Smith Brown is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key role in its ascent to a market leader and celebrated IPO in 2009. In 2017 Kara leveraged her prior corporate experience to launch LeadCoverage, a strategy consultancy addressing all elements of the B2B sales conversion cycle for supply chain companies. Today LeadCoverage is an Inc. 5000 company and continues to grow. Kara's new book "The Revenue Engine" offers readers a guide to effective revenue-generating strategies. The book goes beyond theoretical concepts and serves as a playbook for crafting data-driven go-to-market strategies. These principles mirror the philosophy Kara has embodied and advocated throughout her career. Kara's achievements extend beyond her corporate success. She is an advocate for diverse emerging leaders. She has been named a “Top Women in Marketing” by PR Daily and her influence shapes future entrepreneurs through her many advisory roles as well as board membership in the Entrepreneur's Organization Atlanta chapter and LaunchPad2x. She is an Ironman triathlete and lives in Atlanta with her husband and two girls. About LeadCoverage LeadCoverage is the premier supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Company specializes in crafting GTM strategies that are grounded in data-backed insights and sophisticated mathematical models. Their proven expertise transforms businesses into market leaders, ensuring they stay ahead of the competition and achieve sustained success. LeadCoverage's headquarters is located in the beautiful Coda building in Midtown Atlanta, adjacent to the Georgia Tech campus. This particular corridor — "Supply Chain Square” — also includes cloud warehousing company Stord, supply chain intelligence company Verusen, as well as the Georgia Tech Supply Chain & Logistics Institute. For more information about LeadCoverage and its suite of supply chain, manufacturing, andlogistics-focused marketing, public relations, and analyst  relations services, please visit LeadCoverage's website. The Revenue Engine: Fueling a B2B High Octane Pipeline by Kara Smith Brown Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine: Share Good News: Build relationships and keep conversations alive with compelling stories and data insights. Track Interest: Identify opportunities and guide prospects through your pipeline effectively. Follow Up Consistently: Convert leads into loyal customers with proactive engagement. Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value―empowering informed decisions. Say goodbye to random acts of marketing and embrace a structured approach that delivers measurable results and secures your place at the executive table. Elevate your marketing game and drive your business forward! Kara has written a book titled "The Revenue Engine: Fueling a B2B High Octane Pipeline." Pre-order Kara's book on Amazon here: https://a.co/d/geq5TDn To receive a free book, fill out this form and Kara will send you one in the mail: The Revenue Engine | Kara Smith Brown Key Takeaways: The Revenue Engine Kara Smith Brown and Joe Lynch discuss Kara's new book "The Revenue Engine: Fueling a B2B High Octane Pipeline" and some of the strategies outlined in the book including: Ideal customer profile Executive thought leadership Intent data tools Sales partnerships LeadCoverage is the premier logistics and supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Below are the services and results LeadCoverage clients receive: Marketing Automation Streamlined Processes: Automate repetitive tasks to save time and reduce errors. Targeted Campaigns: Reach your ideal audience with personalized messages. Data-Driven Insights: Gain valuable insights into your marketing efforts. Revenue Operations Aligned Teams: Create a cohesive approach across sales, marketing, and customer service. Optimized Processes: Streamline your revenue generation process for maximum efficiency. Data-Driven Decision Making: Make informed decisions based on real-time data. Public Relations Measurable ROI: Track the tangible results of your PR efforts. Thought Leadership: Establish your brand as an industry expert. Media Relations: Secure high-quality media placements to increase visibility. Paid Media Ads Targeted Reach: Connect with your ideal customers on the platforms they use. Measurable Results: Track the performance of your campaigns and optimize for better outcomes. Brand Awareness: Increase your brand's visibility and reach a wider audience. Timestamps (00:00:02) The Revenue Engine (00:00:21) Introducing Kara Smith Brown (00:01:32) Ideal Customer Profile (00:02:18) Account-Based Marketing and Intent Data (00:05:50) Go-to-Market vs Marketing (00:10:49) The Revenue Engine Book (00:12:44) Kara Wagner's Background (00:16:28) Global Clients and ODW Logistics (00:19:21) Thought Leadership Strategy (00:25:43) HubSpot Diamond Shop (00:27:31) Writing "The Revenue Engine" Book (00:32:41) Book Release Date and Data-Driven Go-to-Market (00:36:47) Intent Data Tools (00:42:07) Partnership Strategy (00:45:38) Ideal Customer Profile Focus (00:48:46) Three Go-to-Market Strategies Recap (00:49:50) Measuring Success with Volume, Velocity, and Value (00:53:25) Intent Data in Supply Chain (00:59:00) Podcast Outro Learn More About The Revenue Engine Kara Brown | LinkedIn LeadCoverage | LinkedIn LeadCoverage Lead Gen for Logistics with Kara Brown | The Logistics of Logistics LeadCoverage Ranks on Inc. 5000 List for Third Consecutive The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube  

Text us your thoughts on the episode or the show!Can the latest ABM technology truly revolutionize your marketing strategy, or is there more beneath the surface? Join us on this compelling episode of OpsCast as we sit down with Jessica Fewless and Andrea Frazier to explore the oft-misunderstood world of Account-Based Marketing. Jessica brings a rich tapestry of experience from her unique career journey that includes transitioning from sales to marketing, with a notable stint in non-profit organizations. Meanwhile, Andrea shares how her solid background in agricultural economics provided her with the analytical prowess essential for excelling in marketing operations. Together, they unveil personal stories and professional insights that shed light on unconventional paths to success in ABM.In this episode, we challenge the misconceptions surrounding the implementation of ABM technology. The discussion focuses on the critical need for strategic planning and data readiness before purchasing ABM tools. We dissect the common pitfalls faced by companies who rush into technology investments without a solid ABM strategy, often leading to less-than-stellar results. Jessica and Andrea emphasize the importance of due diligence, continuous evaluation, and validation of sales claims to ensure that your ABM initiatives are on the right track from the onset.We also delve into the operationalization of ABM, highlighting the essential role of Marketing Operations (MOPs) in both strategic planning and execution. Drawing from pilot programs and real-world examples, we discuss how to set realistic expectations and effectively utilize existing technology to drive success. Moreover, we explore the transformative potential of MOPs professionals when they transition from mere order-takers to crucial players in shaping ABM strategies. By asking insightful questions and demonstrating strategic thinking, MOPs can significantly contribute to the overall success of ABM initiatives. Don't miss this opportunity to gain valuable insights and practical advice from our esteemed guests, Jessica Fules and Andrea Frazier.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals Meet Jeto, your new Marketo campaign co-pilot!Jeto is an application that centralizes all your campaign intake into a single place by allowing marketers to easily create, launch, and manage campaigns without stepping foot in Marketo. The best part is that it also fully automates the Marketo program builds, enforces governance, and integrates with your entire martech stack.Ready to cut costs, speed up your campaigns, and make marketing operations a breeze? MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the show

The traditional boundaries of demand generation and account-based marketing are blurring, and the need for a more integrated and strategic approach to driving growth in the B2B landscape is apparent. In this episode, you'll hear from Wes Lieser, VP of Demand Generation & Marketing Search at Versique; Sam Nohava, VP of Global Marketing - Manufacturing & Logistics Service Providers for Blue Yonder; Madeline Maguire, Head of B2B Marketing at Grubhub; and Annie Chamberlain Head of Account-Based Marketing & Experiences at Lumen Technologies, as they explore the dynamic landscape of demand gen and ABM, as well as the pivotal moment where these strategies intersect. Tune in now to hear: How companies can leverage the power of data, personalization and automation to effectively target high-value accounts while still maintaining a broad reach; and Practical insights and best practices for marketers looking to strike the right balance between demand generation and ABM to achieve optimal results in today's competitive B2B marketplace.RELATED LINKS: Learn more about B2BMX East, here;Register for B2BMX East to see Daniel's presentation using this special 15% off code just for our listeners: MXPOD15; andFollow us on LinkedIn and X.

Why you should listenLearn how to target and secure deals worth $50,000 to $100,000 through effective account-based marketing (ABM).Gain strategies from Wouter Dieleman, a HubSpot consultant with over a decade of experience, to elevate your marketing game.Discover actionable tools and resources that can help you streamline your ABM efforts and improve client engagement.Are you tired of getting ghosted on LinkedIn and via email while trying to close high-value deals? In this episode, Paul Higgins talks to Wouter Dieleman about the power of account-based marketing (ABM). Wouter shares his extensive experience with HubSpot and explains how ABM can help you attract ideal clients and improve your sales process. If you want to transform your approach and achieve consistent revenue growth, this episode is a must-listen.About Wouter DielemanWouter is a HubSpot ABM consultant and has worked with HubSpot for over 10 years. Has helped a HubSpot partner grow from Silver to the first Elite in the Benelux as Inbound Marketing teamlead during a 5-year tenure, during which he was also a HubSpot certified trainer. Done 100+ HubSpot projects for B2B SaaS, IT, and professional services. Loves crypto, poker, and anything strategical.Resources and LinksWouter's LinkedIn profileEmail Wouter at: hi@wouterdieleman.comSurfeExpandi MonicaBook: Revenue Architecture Book by Jacco van der Kooij Previous episode: 560 - The Ultimate Sales Playbook for Tech ConsultantsCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring YouTube channelTech Consultant's RoadmapJoin our newsletterJoin the Tech CollectiveSuggested resources

Account-Based Marketing has been a staple in B2B for quite some time. Yet, the practice feels newer than ever as the industry evolves. But Mason Cosby, Founder of Scrappy ABM, argues that ABM innovation has yet to reach its peak, and we're still in the early, "buzzword days," as studies show that 94% of B2B marketers are building ABM programs despite challenges in understanding what it actually means.During this episode of the B2BMX Podcast, co-hosts Klaudia and Kelly sat down with Cosby, a B2BMX alum and upcoming B2BMX East keynote speaker, to discuss the trials and tribulations of ABM, which include lack of clarity, difficulty in measuring success and a struggle in executing ABM programs effectively (just to name a few). Cosby also emphasized what it takes to scale ABM and why it's so important to validate program effectiveness and identify valuable signals within existing tools before scaling.Tune in today to hear:Why misalignment between sales and marketing teams is a major reason for ABM failure;How successful ABM programs focus on the right processes and message alignment (versus shiny new tools like AI);What it means to "stack signals" to build programming around existing signals for better engagement;How to simplify ABM programs through a modular approach; and So much more!Get these and more practical tips to perfect your ABM practices for the rest of the year!RELATED LINKS:Get the scoop on Mason Cosby's company, Scrappy ABM, here;Learn more about B2BMX East, here;Register for B2BMX East and see Mason's keynote live using this special 15% off code just for our listeners: MXPOD15; andFollow us on LinkedIn and X.

Are you wondering how sales and marketing are aligned? How you can transform your sales strategy to achieve greater success in your marketing efforts? In this episode of the Digital Marketing Podcast, we take a deep dive into lead generation and account-based marketing, including the shift from cold calling and emailing to a more relationship-driven approach. We stress the need for close collaboration between sales and marketing teams to create cohesive strategies that align with the buyers journey, and how leveraging on your CRM systems can help you streamline your account-based marketing efforts. Tune in today! -- Show notes: https://targetinternet.com/resources/marketing-and-sales-synergy-lead-generation-account-based-marketing Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please 

Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel.This isn't the way. For 3 reasons. And Crissy breaks down why.00:00 Intro00:27 First Reason01:35 Second Reason02:48 Third ReasonHear more from us:Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8wSubscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletterFollow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/

In this podcast episode, John Golden from Sales POP! and Eric Gruber of Personal ABM delve into the crucial role of account-based marketing (ABM) in enhancing go-to-market strategies. They discuss how ABM can boost revenue and increase average contract value by improving the account experience through cohesive efforts across sales, marketing, and customer success teams. Eric underscores the importance of understanding target accounts, aligning messaging, and creating tailored content. They also tackle the challenges of engaging multiple stakeholders and the pitfalls of misaligned messaging, illustrated by a case study involving Bank of America. The episode concludes by highlighting the need for a unified go-to-market strategy and the valuable resources offered by Personal ABM

Are you having trouble getting good leads using traditional digital marketing methods? Many people are frustrated because they feel like they are wasting their marketing budget with little to show for it. By focusing on broad, untargeted campaigns, companies are missing out on building strong relationships with their ideal customers. So instead, by concentrating on the right accounts that are ready to make a purchase, you can change your marketing strategy completely. Find out how to improve your sales and marketing performance.  Meet James Sandberg, an award-winning B2B marketing expert and founder of Metranomic. He offers a fresh perspective on digital marketing, challenging traditional methods and providing new solutions. His ideas could transform your marketing strategy. Today, James talked about the difficulties of staying consistent and avoiding new marketing tools. He also suggests improving outbound marketing by segmenting, personalizing, and empathizing with B2B decision-makers. Listen in to discover more about his expertise and revolutionize your sales approach. Resources Metranomic Website Metranomic on Facebook James Sandberg on LinkedIn

I didn't even want to do this podcast. I did not even want to do this podcast. I'm so sick of buzzwords. But anyway, this podcast is about account based marketing, ABM. You're going to be seeing this. I just felt obligated. I should do something about it, even though to me it's just a rehash of targeted marketing is all it is. Screw The Commute Podcast Show Notes Episode 894 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Account Based Marketing 01:35 Another buzzword for targeted marketing 03:39 Using infograpics and interactive content 05:44 Engaging on Social Media and using anonymous data Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Gamification - https://screwthecommute.com/208/ Infographics - https://screwthecommute.com/857/ Speech Prep for Maximum Money - https://screwthecommute.com/893/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon ABOUT THE BOOK: Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading to revenue generation.  However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right. Account-Based Marketing (ABM), pioneered by Alisha Lyndon, is quickly emerging as the number one growth strategy for firms selling high-value solutions to large and complex clients.  Packed with real-life stories and insights, this book reveals how-to approaches for: Enabling clients to make purchase decisions by meeting them on their terms and overcoming buyer caution Removing friction from the buying processes through the alignment of selling and marketing efforts Navigating the dynamics of buying teams, fostering genuine connections, and cultivating trust-based relationships The ABM Effect provides a radical rethink of the role of selling and marketing when it comes to strategic clients, creating a win-win scenario for both the firm and its clients. ABOUT THE AUTHOR: Alisha Lyndon pioneered the idea of Account-Based Marketing to drive growth in strategic accounts. She is Chief Executive at Momentum ITSMA, which she founded in 2011, advising global technology, professional, and financial services firms on growth strategies, key account development, and team alignment. Before Momentum ITSMA, Alisha spent 10 years in growth roles at technology firms, including Microsoft. Alisha is also the host of the Account-Based Marketing podcast, is a regular contributor to Forbes, and is a speaker on growth topics. And, interesting fact - she is living in the 4th house she designed herself! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/abm-effect-alisha-lyndon

Collin Mitchell and Alan Zhao from Warmly dive into the world of revenue orchestration and the challenges of engaging prospects at the right time. They discuss the importance of aligning sales and marketing efforts, emphasizing the need for quality engagement over quantity. The hosts highlight the significance of signal-based selling and leveraging website traffic to enhance conversion rates. They also touch on the evolving landscape of sales and marketing post-2020, emphasizing the shift towards warm approaches for better results.Follow the Host:Collin Mitchell (Partner, Leadium)Our Episode Guest:Alan Zhao (Co-Founder, Warmly)Sponsored By:Leadium | The leader in outbound sales appointment setting*If you'd like to be a guest on the show or have any questions, email us at guest@salestransformation.co - Just tell us why you're reaching out and we'll contact you as soon as we can!