Podcasts about Inbound

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Best podcasts about Inbound

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Latest podcast episodes about Inbound

The AI for Sales Podcast
AI's Impact on Sales Development

The AI for Sales Podcast

Play Episode Listen Later Nov 29, 2025 39:28


Summary In this conversation, Wesley Baker discusses the current and future implications of AI in sales development roles, emphasizing its augmentative role rather than a replacement for jobs. He highlights the importance of customer experience in the automation process and raises questions about the future of AI, referencing predictions about technological advancements. Takeaways AI is currently augmenting rather than replacing SDR jobs. The future of AI in sales is uncertain but promising. Inbound opportunities may see more automation in the future. Customer experience is crucial in the automation process. Fully automating processes without customer delight can lead to loss of business. Wesley references Ray Kurzweil's predictions about AI advancements. The Singularity event in 2045 is a significant milestone for AI. AI's role in qualifying inbound opportunities is evolving. Automation should enhance, not detract from customer interactions. The conversation raises important questions about the future of work with AI. Chapters 00:00 Introduction to the SDR Leader Conference 00:50 Misconceptions About AI in Sales 01:01 Balancing Automation with Human Touch The AI for Sales Podcast is brought to you by BDR.ai, Nooks.ai, and ZoomInfo—the go-to-market intelligence platform that accelerates revenue growth. Skip the forms and website hunting—Chad will connect you directly with the right person at any of these companies.

Portland, Oregon, startup news - Silicon Florist
Week ending Nov 28, 2025 - Oregon startup news

Portland, Oregon, startup news - Silicon Florist

Play Episode Listen Later Nov 29, 2025 12:49


This week in Oregon startup news, due dates for startup accelerator applications, a new startup accelerator concept gets funding, Demolicious Champion of Champions is almost here, as is Small Business Saturday. OREGON STARTUP STORIES00:00 Latino Founders accelerator01:40 Startup accelerator deadlines04:00 Interested in vibe coding…?06:45 Demolicious Champion of Champions 202507:55 Small Business Saturday09:00 SecretsOREGON STARTUP LINKShttps://oregonuas.org/https://oregonaiaccelerator.com/Vibes.diy https://youtu.be/song8i98KQsGraze https://youtu.be/luP_pQYuanYUp for an interview…? https://sflo.me/interviewDemolicious https://www.etix.com/ticket/p/32941153/demoliciouschampion-of-champions-portland-mcmenamins-mission-theater- Startup Ask Me Anything (AMA) https://youtube.com/live/dRATtXuSYLgFIND RICK TUROCZY ON THE INTERNET AT…- https://patreon.com/turoczy- https://linkedin.com/in/turoczy- Portland Oregon startup news on Apple Podcasts https://podcasts.apple.com/us/podcast/portland-oregon-startup-news-silicon-florist/id1711294699- Portland Oregon startup news Spotify https://open.spotify.com/show/2cmLDH8wrPdNMS2qtTnhcy?si=H627wrGOTvStxxKWRlRGLQ- Startup Stories on Spotify https://open.spotify.com/show/1Tk7bbzaNYowGouI9ucKC3- Startup Stories on Apple Podcasts https://podcasts.apple.com/us/podcast/startup-stories-with-silicon-florist/id1849468494- The Long Con on Apple Podcasts https://podcasts.apple.com/us/podcast/the-long-con/id1810923457- The Long Con on Spotify https://open.spotify.com/show/48oglyT5JNKxVH5lnWTYKA- https://bsky.app/profile/turoczy.bsky.social- https://siliconflorist.substack.com/- https://pdxslack.comABOUT SILICON FLORIST ----------For nearly two decades, Rick Turoczy has published Silicon Florist, a blog, newsletter, and podcast that covers entrepreneurs, founders, startups, entrepreneurship, tech, news, and events in the Portland, Oregon, startup community. Whether you're an aspiring entrepreneur, a startup or tech enthusiast, or simply intrigued by Portland's startup culture, Silicon Florist is your go-to source for the latest news, events, jobs, and opportunities in Portland Oregon's flourishing tech and startup scene. Join us in exploring the innovative world of startups in Portland, where creativity and collaboration meet.ABOUT RICK TUROCZY ----------Rick Turoczy has been working in, on, and around the Portland, Oregon, startup community for nearly 30 years. He has been recognized as one of the “OG”s of startup ecosystem building by the Kauffman Foundation. And he has been humbled by any number of opportunities to speak on stages from SXSW to INBOUND and from Kobe, Japan, to Muscat, Oman, including an opportunity to share his views on community building on the TEDxPortland stage (https://www.youtube.com/watch?v=Cj98mr_wUA0). All because of a blog. Weird.https://siliconflorist.com#pdx #portland #oregon #startup #entrepreneur

100x Entrepreneur
How Startups Can Sell to Big Companies Ft. Karthik Chakkarapani, Zuora

100x Entrepreneur

Play Episode Listen Later Nov 27, 2025 62:00


If you're a startup selling to enterprises, understanding how a CIO discovers and evaluates you can change everything. Most founders believe that cold emails and polished decks drive attention, but Karthik Chakkarapani, CIO of Zuora shares that nearly 80% of the startups he evaluates are found through outbound - while researching solutions, through peers, or even on LinkedIn. For many startups, this alone can reshape how they think about go-to-market.How does an enterprise decide whether to buy from a startup or not? Karthik walks us through Zuora's three-step buying process. It starts with understanding the problem the startup solves and how quickly the product can show value. If the early signals are strong, the next step is a deeper look at ROI, integration, security and whether the company is mature enough to be a long-term partner. The final stage is legal and procurement, which is where many early-stage startups slow down.If you're building a startup, this episode offers a practical look into how CIOs think, how they make decisions and what it really takes to go from a first conversation to a signed contract.0:00 – Trailer0:53 – Buying process of startups05:19 – How Zuora's SaaS portfolio looked 2 years ago09:00 – Inbound vs outbound10:53 – How initial contact with potential customers works13:34 – Startups should be thought partners16:57 – How long it takes to create value for customers19:59 – Where startups draw the line in growth vs efficiency23:06 – Top 5 largest spends24:01 – Why only 1-year contracts for new AI startups?26:12 – Why legal & procurement struggle to understand startups29:46 – 20% of portfolio is 0–5 year old companies30:46 – Are startups not backed by VCs a red flag?34:29 – 60% in growth + 40% in day-to-day37:42 – Learnings from peer CIOs41:38 – Featurely: Case Study45:14 – Atomicwork: Case Study46:55 – Trupeer: Case Study47:51 – How Zuora uses OpenAI & Anthropic49:39 – How AI is helping personal productivity51:26 – How agents will be managed54:02 – Number of SaaS apps will go down, agents will go up55:45 – Building the right security for AI56:31 – India vs US: where founders are building from-------------India's talent has built the world's tech—now it's time to lead it.This mission goes beyond startups. It's about shifting the center of gravity in global tech to include the brilliance rising from India.What is Neon Fund?We invest in seed and early-stage founders from India and the diaspora building world-class Enterprise AI companies. We bring capital, conviction, and a community that's done it before.Subscribe for real founder stories, investor perspectives, economist breakdowns, and a behind-the-scenes look at how we're doing it all at Neon.-------------Check us out on:Website: https://neon.fund/Instagram: https://www.instagram.com/theneonshoww/LinkedIn: https://www.linkedin.com/company/beneon/Twitter: https://x.com/TheNeonShowwConnect with Siddhartha on:LinkedIn: https://www.linkedin.com/in/siddharthaahluwalia/Twitter: https://x.com/siddharthaa7-------------This video is for informational purposes only. The views expressed are those of the individuals quoted and do not constitute professional advice.Send us a text

YAP - Young and Profiting
The Creator's Playbook: How to Launch Courses That Sell Out in Record Time | Sales | Presented by Teachable

YAP - Young and Profiting

Play Episode Listen Later Nov 26, 2025 30:11


Many creators struggle with sales, finding it hard to turn audience interest into paying customers. They have great content but lack the right sales funnels, persuasion techniques, and closing strategies to convert prospects. In this second episode of the Creator's Playbook, presented by Teachable, Hala Taha breaks down how to confidently sell your course and scale your income through proven sales strategies. You'll hear from experts like Russell Brunson, Jason Fladlien, Kat Norton, and more on how to launch your course like a pro. In this episode, Hala will discuss: (00:00) Introduction (00:52) Building Trust Through Value Selling (03:47) Optimizing Your Sales Funnel for Conversions (08:57) Sales Psychology: Guiding Buyers to “Yes” (10:46) Handling Objections with Confidence  (14:42) The Importance of Soft Closing When Selling (20:47) The Power of Webinars for Conversions (23:48) Creating Transformational Webinar Experiences Teachable is the leading platform empowering entrepreneurs, creators, and coaches to build lasting businesses through education. Whether you're launching your signature course, selling digital downloads, offering coaching, or creating a membership, Teachable provides multiple ways to turn your knowledge into a reliable and scalable income. Claim your 30-day free trial today at https://youngandprofiting.co/teachable Sponsored By: Teachable: Claim your 30-day free trial today at  https://youngandprofiting.co/teachable   Resources Mentioned: YAP E337 with Adam Schafer: youngandprofiting.co/MindPump  YAP E312 with Russell Brunson: youngandprofiting.co/SalesF  YAP E196 with Robert Cialdini: youngandprofiting.co/Persuasion YAP E229 with Jason Fladlien: youngandprofiting.co/Influence  YAP E345 with Shelby Haas-Sapp: youngandprofiting.co/Convert  YAP E316 with Kat Norton: youngandprofiting.co/Niche  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Disclaimer: This episode is a paid partnership with Teachable. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-commerce, Ecommerce, Prospecting, Inbound, Account Management, Business Growth, Scaling, Sales Podcast

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
The Smartest Inbound Channel for Agency Owners Who Hate Cold Outreach with Chase Clymer | Ep #857

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Nov 26, 2025 26:34


Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training If your inbound pipeline dries up tomorrow, do you have a channel that can refill it on demand? Every agency owner needs at least one reliable way to attract new leads when things slow down. Today's guest doubled down on a podcast as his inbound engine, and it paid off big. But launching your first episode is just the beginning. The real growth comes from getting your ideal clients as guests, creating a conversation that builds connection (not just content), and staying consistent long enough to earn momentum. He'll break down how to find the right niche, build authority through partnerships, and turn podcasting into a powerful inbound system that keeps quality leads coming in on autopilot. Chase Clymer is the co-founder of Electric Eye, a Shopify Plus partner agency specializing in conversion rate optimization (CRO) and e-commerce growth strategy. Since 2016, he and his team have been helping direct-to-consumer brands optimize their digital storefronts to drive measurable results. Beyond his client work, Chase also hosts the Honest Ecommerce podcast, where he interviews founders and shares unfiltered lessons on what it takes to grow an online brand. In this episode, we'll discuss: On his strategic partnership with Shopify. Podcasting as a business development engine. The key to consistently booking great guests. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. From Touring Musician to E-Commerce Marketer Before entering the agency world, Chase was a touring musician in a pop punk band. The road life didn't pay the bills, so he began experimenting with photography, design, and digital marketing, all skills that eventually laid the foundation for his agency. Towards the end of his music career, Chase's future co-founder Sean approached him with a few freelance projects. They quickly found themselves with six clients, and a lot of questions about taxes, pricing, and structure. The early chaos of being creators first and business owners second forced them to learn fast, especially when it came to how to position themselves, how to deliver results, and ultimately, how to specialize. As Chase puts it, "We realized if you can validate the results you're getting for people, they're going to be happier to pay you." That mindset led them toward e-commerce, where success is measurable and client satisfaction is tied directly to sales metrics. How Strategic Platform Partnerships (Like Shopify) Accelerate Agency Growth One of the biggest accelerators for his agency was its partnership with Shopify. When the agency first started, they were platform-agnostic, working across WordPress and other technologies. But after joining Shopify's Partner Program, Chase and his team found something rare — an actual human on the other end of the email. That support led to event invitations, collaboration opportunities, and eventually a deep specialization that positioned them as trusted experts. Chase credits much of their success to that early alignment. "We just happened to be in the right place at the right time," and the lesson for him was: pick your ecosystem wisely and go all in. He advises other agency owners to double down on one technology or niche rather than trying to be everything to everyone. "If your roof is leaking, you don't hire a general contractor, you hire a roofer," he says. It's the kind of clarity that will help you see real growth. Does this mean you should only aim to partner with Shopify if you're in the ecommerce niche? Not at all. Chase recognizes that part of their success story came from having found Shopify at its early stages. This allowed the agency to grow alongside them and unlock more opportunities. Using a Podcast as a Scalable Inbound Marketing Channel For many agencies, lead generation is an uphill battle. For Chase, it became a creative outlet that turned into a consistent revenue driver. In 2019, he launched his podcast, Honest Ecommerce, as a way to avoid writing blogs. But over time, it became a cornerstone of his agency's inbound and relationship strategy. Chase now uses the podcast to connect with ideal clients by inviting them on as guests. Instead of cold outreach, he reaches out on LinkedIn to CEOs of brands he admires, offering them a platform to share their stories. That invitation often leads to partnerships, friendships, and often clients. "You're not starting off on your back foot," he explains. "You're building a genuine relationship." Chase also uses the podcast to gain access to industry events. With a media pass, he's able to attend conferences, host panels, and meet prospects in person. Once relationships are formed, his back-end systems, from automated follow-up emails to segmented nurture lists, keep his agency top of mind until the timing aligns for collaboration. Proven Outreach Strategies to Book High-Value Podcast Guests When Chase comes across a brand doing something interesting, he doesn't pitch them services. Instead of positioning himself as another agency trying to sell, he looks to position himself as a platform offering value first. Once a potential guest accepts, Chase sets up a short 15-minute pre-interview call that he personally conducts. He uses this session to walk them through what to expect, answer any questions, and — most importantly — build rapport. As he puts it, "More time in the paint (more reps) makes the second conversation a lot easier." That small investment of time pays off, turning what could be a stiff Q&A into a relaxed, real conversation when recording day comes. This pre-call also helps him assess whether the guest is a fit for his audience and gently coach less experienced founders on how to tell their story in an engaging way. Then, before the episode goes live, he'll sometimes nudge guests to check out a few existing episodes from Honest Ecommerce. This helps them get familiar with the tone and flow of his show. Ultimately, the goal for Chase is always to create a cool piece of content. Anything else that may come from the relationship is a bonus. Why Consistency Is the Real Growth Lever in Podcast Lead Generation Chase believes all agency owners who are serious about making their business a success need to start building the inbound channels that produce on-demand leads. In his case, starting the podcast was the move that changed everything for his agency. However, podcasting will take time to produce results and requires consistency. Many business owners start a podcast and then give up after a couple of months. Publishing your first episode is only the beginning. What follows is a commitment to showing up week after week. "That is half the battle," he says. Podcasting, like SEO, compounds over time. The relationships built and the authority earned don't pay off instantly, but when they do, they create an inbound machine that's difficult to replicate. Pro Tip: Chase also believes podcasting can be a great tool in staying top of mind for clients and being a better strategic partner. He even does bonus episodes with partners and has a separate newsletter for partners he sends once a month with news of what the agency has been up to (attending a conference, launching a new website, etc). It usually produces at least a few referrals. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Creatives Grab Coffee
#108 Competition, Clients & Creative Freedom (ft. AK Films)

Creatives Grab Coffee

Play Episode Listen Later Nov 24, 2025 66:41 Transcription Available


In this episode of Creatives Grab Coffee, Dario Nouri and Kyrill Lazarov speak with Amr Khani, founder and creative director of AK Films, a Dubai-based production company operating at the intersection of high-end corporate and creative work.Amr shares how he built a successful production house in one of the world's most competitive creative markets, what it's like running shoots in the UAE, and how Dubai's film landscape has shifted from cinema to corporate over the past decade. He also dives into the realities of pricing, international collaboration, and why strong systems matter as much as creative talent.Topics Covered:00:00 – Intro & background of AK Films05:00 – How Dubai's film scene evolved over the last decade10:00 – The decline of film festivals & rise of corporate media15:00 – Industry diversity in the UAE17:00 – The reality of competition and pricing in Dubai25:00 – Why most clients are international31:00 – How AK Films structures its in-house and freelance teams36:00 – Scaling to a 7-person production company41:00 – Finding the right time to hire permanent staff47:00 – Client education and self-sabotage in production49:00 – Inbound vs outbound lead generation52:00 – Long-term goals and returning to filmmakingKey Takeaways:Dubai's production market is booming — but competition is relentless.The corporate sector has overtaken cinema as the main driver of production work.Strong business systems and communication protect creative integrity.Local partnerships are essential for foreign productions due to legal structure.Balancing creative ambition with sustainable operations is the key to long-term success.

Portland, Oregon, startup news - Silicon Florist
Week ending Nov 21, 2025 - Portland startup news

Portland, Oregon, startup news - Silicon Florist

Play Episode Listen Later Nov 22, 2025 28:55


This week on Portland startup news, a new AI startup accelerator, PowerLattice unveils chiplets and $25M in funding, Decky launches for Google Slides, Portland Startup Week 2026 announces dates, and the founder of Paxton AI has a new company called Tenki. Let's get into it.PORTLAND STARTUP NEWS00:00 Portland startup news intro01:55 In depth on the new startup accelerator 12:55 PowerLattice raises $25 million16:37 Michael Ulin starts Tenki19:00 Portland Startup Week 202622:33 SecretsPORTLAND STARTUP LINKS- Huckleberry https://youtu.be/NIaVec0CxXs- Decky https://youtu.be/lVAzJCCc7oA- Voiya.ai https://youtu.be/WfmiUsjiGBo- https://oregonaiaccelerator.com/- https://oregonuas.org/- http://www.portlandstartupweek.com/- Startup Ask Me Anything https://youtube.com/live/dRATtXuSYLg- https://everydeveloper.com/FIND RICK TUROCZY ON THE INTERNET AT…- https://patreon.com/turoczy- https://linkedin.com/in/turoczy- Portland Oregon startup news on Apple Podcasts https://podcasts.apple.com/us/podcast/portland-oregon-startup-news-silicon-florist/id1711294699- Portland Oregon startup news Spotify https://open.spotify.com/show/2cmLDH8wrPdNMS2qtTnhcy?si=H627wrGOTvStxxKWRlRGLQ- Startup Stories on Spotify https://open.spotify.com/show/1Tk7bbzaNYowGouI9ucKC3- Startup Stories on Apple Podcasts https://podcasts.apple.com/us/podcast/startup-stories-with-silicon-florist/id1849468494- The Long Con on Apple Podcasts https://podcasts.apple.com/us/podcast/the-long-con/id1810923457- The Long Con on Spotify https://open.spotify.com/show/48oglyT5JNKxVH5lnWTYKA- https://bsky.app/profile/turoczy.bsky.social- https://siliconflorist.substack.com/- https://pdxslack.comABOUT SILICON FLORIST ----------For nearly two decades, Rick Turoczy has published Silicon Florist, a blog, newsletter, and podcast that covers entrepreneurs, founders, startups, entrepreneurship, tech, news, and events in the Portland, Oregon, startup community. Whether you're an aspiring entrepreneur, a startup or tech enthusiast, or simply intrigued by Portland's startup culture, Silicon Florist is your go-to source for the latest news, events, jobs, and opportunities in Portland Oregon's flourishing tech and startup scene. Join us in exploring the innovative world of startups in Portland, where creativity and collaboration meet.ABOUT RICK TUROCZY ----------Rick Turoczy has been working in, on, and around the Portland, Oregon, startup community for nearly 30 years. He has been recognized as one of the “OG”s of startup ecosystem building by the Kauffman Foundation. And he has been humbled by any number of opportunities to speak on stages from SXSW to INBOUND and from Kobe, Japan, to Muscat, Oman, including an opportunity to share his views on community building on the TEDxPortland stage (https://www.youtube.com/watch?v=Cj98mr_wUA0). All because of a blog. Weird.https://siliconflorist.com#pdx #portland #oregon #startup #entrepreneur

Magic Mics Podcast
Vivi Gets Entombed - B&R Updates, WotC Prefers TCGPlayer, Monster Hunter Inbound & More!

Magic Mics Podcast

Play Episode Listen Later Nov 20, 2025 42:58


PRIMARY SPONSOR:   Use the promo  manapool.com/promo/magicmics  to get 5000 mana, that's $5 free, while supplies last at  manapool.com. Use ManaTraders.com Promo Code: MAGICMICS_4CI for 10% off your next subscription! Check out the twitch channel: http://twitch.tv/magicmics Visit our subreddit: http://www.reddit.com/r/magicmics Follow us on Twitter: http://twitter.com/magicmicscast Like us on Facebook: http://facebook.com/magicmics   First Pick   Banned and Restricted Announcement: https://media.discordapp.net/attachments/410942703623208960/1437472048397025340/image.png?ex=691e926b&is=691d40eb&hm=f59e25cf9314200841b2c99c1bfdc08290e94f8019c5ebd727a54d4c56975b7c&=&format=webp&quality=lossless&width=575&height=1082 https://magic.wizards.com/en/news/announcements/banned-and-restricted-november-10-2025 Explanation of High Tide Ban: https://magic.wizards.com/en/news/announcements/explanation-of-the-pauper-high-tide-ban-for-november-10-2025 Targeted B&R Dates for 2026: https://bsky.app/profile/magic.wizards.com/post/3m5h7t7d7wr25   Gather the Townsfolk   TCGPlayer, WotC's Preferred Online Marketplace: https://www.tcgplayer.com/content/article/Wizards-of-the-Coast-Names-TCGplayer-the-Preferred-Online-Marketplace-for-Wizards-Play-Network/e0cbe025-02d1-4963-a16b-67fd33b21685?utm_source=email-mkt&utm_medium=email&utm_campaign=buy_mtg_nl_11122025_wpnpreferred&utm_content=announcement&lid=1qjg3hp6v1lo https://wpn.wizards.com/en/news/wizards-of-the-coast-names-tcgplayer-preferred-online-marketplace   Free Arena Wins for Playing In-Store: https://bsky.app/profile/mtgarena.com/post/3m5ca3bgbba2z $100 Bills Folded Incorrectly: https://old.reddit.com/r/MagicArena/comments/1owsitz/this_might_be_the_worst_cross_promotion_ive_ever/   Trick Leaves Wizards: https://bsky.app/profile/trickjarrett.com/post/3m5coyahhxc24   Voice of Toph joins Pack It Up: https://bsky.app/profile/benbatemanmtg.bsky.social/post/3m5z7wta3h22j    Secret Lair: Monster Hunter: https://magic.wizards.com/en/news/announcements/secret-lair-monster-hunter-superdrop   Free Cabbage Companion: https://bskx.app/profile/mtgnerdgirl.bsky.social/post/3m5wqib6fb22h   Splash Damage   MTG Creators in Riftbound Preview Season: https://riftbound.leagueoflegends.com/en-us/news/announcements/spiritforged-preview-season/ The Finisher   As we just mentioned, League of Legends: Riftbound is on its way from the summoner's rift! We've reported on Pokemon, Yu-Gi-Oh, Hearthstone, Flesh & Blood, Marvel Snap, One Piece, Disney Lorcana, more than 1 Star Wars TCG, and more over the nine year history of the podcast. So tell me: how can Riftbound stick around as long as MTG?

Free Real Estate Coaching with Josh Schoenly
Inbound vs. Outbound Cash Offer Request Leads + How I Turn BOTH Into Listings & Closings!

Free Real Estate Coaching with Josh Schoenly

Play Episode Listen Later Nov 20, 2025 96:49


Inbound vs outbound motivated seller leads… which one creates more listings?This episode breaks down the two most powerful lead sources in today's market: cold outbound outreach and warm inbound cash-offer requests. Each one converts differently, and understanding those differences is what drives consistent listings and closings.You'll see real examples of cold outreach texts, seller conversations, distress-signal targeting, and how one message can turn into multiple transactions. You'll also learn how warm inbound leads work, why speed matters more than skill, and how to present three clear options that help sellers move fast.We wrap with a full breakdown of lead providers, refund strategies, and how to use LeadDeck.AI to uncover motivated sellers hiding in your market. Tune in to learn how these two sources can fuel predictable listings in 2024 and 2025.Create your FREE account AND get 100 FREE credits NOW here: http://LeadDeck.AI

Tam Tam : Le recrutement par celles et ceux qui le font au quotidien
#66 - Et toi, t'es T-shaped ? - Élise Moron

Tam Tam : Le recrutement par celles et ceux qui le font au quotidien

Play Episode Listen Later Nov 20, 2025 34:14


The Auto Repair Marketing Podcast
The Legalities of Tracking Numbers and Recording Calls with David Boyd [E179]

The Auto Repair Marketing Podcast

Play Episode Listen Later Nov 19, 2025 25:10


Thanks to our Partners, Shop Boss and AppFueledThere's a lot you can ignore in marketing, but legal compliance isn't one of them. Especially when a quiet policy change in California nearly stripped shops of their ability to track marketing ROI overnight. This episode dives into the legalities of call recording, AI evaluations, tracking numbers, and the kind of red tape that can blindside your business if you're not paying attention. Brian Walker sat down with David Boyd from Inbound at AAPEX to talk through what's happening, what's coming, and how to protect your shop without sacrificing performance. If you've ever used call tracking, AI analysis, or just assumed “someone else is handling that,” you need to hear this.Listen in and make sure you're not one policy update away from a lawsuit.Show Notes with TimestampsIntroduction and Conference Setting (00:00:10) Brian introduces the guest, David Lloyd, and discusses the conference atmosphere at AAPEX.California BAR Regulation on Phone Numbers (00:02:01) Discussion of California's Bureau of Auto Repair rule on using only registered phone numbers in advertising.Implications and Confusion Around Enforcement (00:04:30) Exploring the impact of the regulation, confusion among advertisers, and lack of clear communication from BAR.Staying Informed and Advocacy (00:06:16) Importance of involvement in advocacy groups and staying updated on regulatory changes, especially state-by-state.AI and Legal Uncertainty in Call Evaluation (00:08:18) Rapid AI development, legal gray areas, and the use of AI to evaluate recorded calls.Call Recording Laws and Best Practices (00:09:19) Explanation of two-party consent laws, best practices for call recording, and new privacy concerns with AI evaluation.One-Party Consent States and Third-Party Evaluation (00:11:37) Uncertainty about notification requirements in one-party consent states when AI or third parties evaluate calls.Employee Notification and Documentation (00:15:46) Advising shop owners to inform employees about call recording and document consent in employee handbooks.AI, Data Privacy, and Business Risks (00:16:54) Concerns about AI handling personal data, privacy risks, and the need for responsible AI use in business.Personalization and AI Data Collection (00:19:47) How AI personalizes responses, collects user data, and the potential for identity exposure.Establishing an AI Use Policy (00:21:07) Recommendation for businesses to create and enforce an AI use policy signed by all employees.Vendor Relationships and Regulatory Awareness (00:22:43) Encouragement to maintain open communication with vendors and stay aware of legal and regulatory changes.Podcast Network App Promotion and Closing (00:23:44) Promotion of the Automotive Repair Podcast Network app and closing remarks.How To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book

Ben's Mentors
Van Tech Scale-Ups Naar Ondernemen Met Average Rob en Investeren in 100 Startups: Ondernemen moet fun zijn! | #83. Gilles Mattelin (Henchman, Tout Bien, 100IN)

Ben's Mentors

Play Episode Listen Later Nov 19, 2025 74:35


Meer Zichtbaarheid als Ondernemer: ⁠https://www.bensmentors.be/founder⁠⁠⁠⁠⁠⁠Gilles Mattelin is serie-ondernemer, investeerder en co-founder van Intuo, Henchman en Tout Bien Pils. Gilles startte vanop de zolderkamer (“We wisten niets”), groeide snel en realiseerde twee mooie exits. Met VC-Fonds 100IN investeert Gilles met andere topondernemers vroeg in veelbelovende techfounders.In dit gesprek:- Wat is de heilige graal voor groei en schaalbaarheid?- Moet je snel geld ophalen als startup of bootstrappen?- Wat gebeurt er na een overname en hoe deed Henchman dit perfect?- Wat is de go-to-market strategie en wie is het sterrenteam van Tout Bien?- Waarom moet je als bedrijf Inbound-first zijn, met een sterk merk en content?En zoveel meer.-----------

Diary of a Sales Expert
How to handle new inbound leads effectively

Diary of a Sales Expert

Play Episode Listen Later Nov 19, 2025 31:42 Transcription Available


In this episode, James breaks down the essential steps for managing inbound sales leads, a critical part of the sales process that many professionals overlook. While inbound leads put you in a strong starting position, they are not guaranteed wins. James explains why diligence, speed, and professionalism are vital in turning these enquiries into real opportunities.He highlights the importance of responding quickly, communicating strategically, and asking the right questions to understand a prospect's needs. James also shares why consistent follow-up is crucial, how templates can streamline your process, and why respecting consent matters when it comes to marketing lists.This episode is packed with practical guidance to help you maximise every inbound opportunity and close more deals with confidence.Key TakeawaysNever assume an inbound lead will convert — treat every enquiry with care until the deal is done.Responding quickly to inbound enquiries significantly increases your chances of conversion.Using well-crafted templates helps maintain professionalism and efficiency in your communication.Asking thoughtful questions early on helps you tailor the conversation to the prospect's real needs.Consistent follow-up is essential, as many inbound leads require multiple touchpoints.Never add leads to marketing lists without consent; respecting preferences builds trust and credibility.Sales shouldn't feel like guesswork.Get clear, proven tactics delivered weekly — no fluff, just results.If you want to close more and stress less, this is for you.

S2 Underground
Intel Update - November 15 - Possible Happening Inbound...maybe

S2 Underground

Play Episode Listen Later Nov 18, 2025 43:04


S2 Underground Nexus (Submit Tips Here): https://nexus-s2underground.hub.arcgis.com/ Research Notes/Bibliography can be found here: https://publish.obsidian.md/s2underground Common Intelligence Picture: https://www.arcgis.com/home/item.html?id=204a59b01f4443cd96718796fd102c00 Border Crisis Map: https://www.arcgis.com/home/item.html?id=7f13eda1f301431e98a7ac0393b0e6b0 TOC Dashboard: https://experience.arcgis.com/experience/ebe374c40c1a4231a06075155b0e8cb9/ 00:00 - Global Strategic Concerns 03:06 - Strategic Movement 08:04 - The Economy 12:00 - Digital ID 15:21 - The Emails 21:41 - Deception Tactics 24:45 - Possibilities 30:01 - Why it Matters 39:30 - GhostNet Reports Download the GhostNet plan here! https://github.com/s2underground/GhostNet The text version of the Wire can be found on Twitter: https://twitter.com/s2_underground And on our Wire Telegram page here: https://t.me/S2undergroundWire If you would like to support us, we're on Patreon! https://www.patreon.com/user?u=30479515 Disclaimer: No company sponsored this video. In fact, we have ZERO sponsors. We are funded 100% by you, the viewer. All of our funding comes from direct support from platforms like Patreon, or from ad revenue on YouTube. Without your support, I simply could not do this work at all, so to those of you who chose to support my efforts, I am eternally thankful. Odysee: https://odysee.com/@S2Underground:7 Gab: https://gab.com/S2underground Rumble: https://rumble.com/c/S2Underground BitChute: https://www.bitchute.com/channel/P2NMGFdt3gf3/ Just a few reminders for everyone who's just become aware of us, in order to keep these briefings from being several hours long, I can't cover everything. I'm probably covering 1% of the world events when we conduct these briefings, so please remember that if I left it out, it doesn't necessarily mean that it's unimportant. Also, remember that I do these briefings quite often, so I might have covered an issue previously that you might not see if you are only watching our most recent videos. I'm also doing this in my spare time, so again I fully admit that these briefings aren't even close to being perfect; I'm going for a healthy blend of speed and quality. If I were to wait and only post a brief when it's "perfect" I would never post anything at all. So expect some minor errors here and there. If there is a major error or correction that needs to be made, I will post it here in the description, and verbally address it in the next briefing. Also, thanks for reading this far. It is always surprising the number of people that don't actually read the description box to find more information. This content is purely educational and does not advocate for violating any laws. Do not violate any laws or regulations. This is not legal advice. Consult with your attorney. Our Reading List! https://www.goodreads.com/user/show/133747963-s2-actual The War Kitchen Channel! https://www.youtube.com/channel/UCYmtpjXT22tAWGIlg_xDDPA 

Hey!尼欲去豆
Ep.182 短程帶團待不住?勇敢跨出舒適圈,挑戰長程線領隊!Feat.Yoga

Hey!尼欲去豆

Play Episode Listen Later Nov 18, 2025 64:17


想了解更多國民年金資訊,知道更多勞工權益,快加入勞保局官方LINE https://fstry.pse.is/8cj7l6 最新資訊+自身權益 資訊不漏接#勞動部勞工保險局 #廣告 —— 以上為播客煮與 Firstory Podcast 廣告 —— 沃爾司輕植蛋白飲,享受手搖飲的口感又能內在營養滿分,外在美型發光。含有20g植物蛋白質,膳食纖維增加飽足感,7種超級食物配方一次補充所需的營養素,維生素C幫助抗氧化。添加美國專利檸檬萃取物,促進新陳代謝。連結: https://fstry.pse.is/8cnqj8 —— 以上為播客煮與 Firstory Podcast 廣告 —— 大家應該都知道,短程線的終點就是長程線領隊。這次好久沒出現的 Yoga,要來跟我們分享她怎麼成功轉到長程線的心路歷程。聽完她的故事,真的讓我們深深體會到:「勇敢的人,先享受世界」這句話。 【時間軸】 02:05短程線領隊同事陸續離開 04:17 Yoga觸動心弦的小故事 07:51如何轉長程線 13:49 Yoga轉長程線的契機 23:36「簽約領隊與Freelancer」小科普 24:49「Inbound 」小科普 28:07東南亞與歐洲司機的工時 32:56導遊講團的能力 43:40帶團前的準備 【贊助連結】A cup of tea that encourage me

The B2B Playbook
#208: What's Next For Outbound Sales? Aaron Ross (Predictable Revenue) & Adem Manderovic (Closed Circuit Selling)

The B2B Playbook

Play Episode Listen Later Nov 16, 2025 61:32


What's Next for Outbound Sales? Aaron Ross (Predictable Revenue) & Adem Manderovic (Closed Circuit Selling)Outbound sales is at a crossroads.Automation is everywhere. AI is flooding inboxes. Meetings are harder to book than ever.So we sat down with Aaron Ross, author of Predictable Revenue and From Impossible to Inevitable, to ask one question:What's next for outbound sales?Alongside Aaron, Adem Manderovic (Closed Circuit Selling, CRO School) breaks down why GTM teams misread Predictable Revenue, how outbound drifted into “meetings at all costs,” and what a modern outbound system actually looks like. We dig into market validation, cataloguing timing signals, emotional intelligence, relationship systems, and why AI is forcing teams back to fundamentals.If you sell, market, or run a revenue team, this conversation will change how you think about outbound.Tune in and learn:+ Why Predictable Revenue was never meant to be a “meetings engine”+ How outbound broke – and how to rebuild it around market validation+ Why the future of outbound is more human, not more automatedIf you're trying to fix noisy outbound, align sales and marketing, or build a modern revenue system, this episode is a must-watch.-----------------------------------------------------

Portland, Oregon, startup news - Silicon Florist
Week ending Nov 14, 2025 - Portland startup news

Portland, Oregon, startup news - Silicon Florist

Play Episode Listen Later Nov 15, 2025 16:21


This week in Portland startup news, Prophetic lands a huge deal, Oregon Entrepreneur Awards name winners, Demolicious plans Champion of Champions 2025, and Oregon's former CIO returns to the state. Let's get into it…PORTLAND STARTUP STORIES00:00 Portland startup news intro01:33 Prophetic03:08 Demolicious Champion of Champions 202505:05 OEN Oregon Entrepreneur Awards 202506:24 Sylvia Salazar of ‪@TonoLatino‬ joins ‪@DangerousOnes‬ 08:06 Alex Petit returns to Oregon09:40 SecretsPORTLAND STARTUP LINKSStartup Ask Me Anything https://youtube.com/live/dRATtXuSYLg?...FANWAGN    • Startup Stories: FANWAGN founder Lauren Te...   Dayo    • Startup Stories: Rethinking social media w...   Share your startup https://forms.gle/JKDniUEX64fr39Ku9Demolicious Champion of Champions 2025 https://www.etix.com/ticket/p/3294115... Portland Business Journal on OEN Awards 2025 https://www.bizjournals.com/portland/... Sylvia Salazar - Breaking the feed https://podcasts.apple.com/us/podcast...  / turoczy    / turoczy  Portland Oregon startup news on Apple Podcasts https://podcasts.apple.com/us/podcast...Portland Oregon startup news Spotify https://open.spotify.com/show/2cmLDH8...Startup Stories on Spotify https://open.spotify.com/show/1Tk7bbz...Startup Stories on Apple Podcasts https://podcasts.apple.com/us/podcast...The Long Con on Apple Podcasts https://podcasts.apple.com/us/podcast...The Long Con on Spotify https://open.spotify.com/show/48oglyT...https://bsky.app/profile/turoczy.bsky...https://siliconflorist.substack.com/https://pdxslack.comFIND RICK TUROCZY ON THE INTERNET AT…ABOUT SILICON FLORIST ----------For nearly two decades, Rick Turoczy has published Silicon Florist, a blog, newsletter, and podcast that covers entrepreneurs, founders, startups, entrepreneurship, tech, news, and events in the Portland, Oregon, startup community. Whether you're an aspiring entrepreneur, a startup or tech enthusiast, or simply intrigued by Portland's startup culture, Silicon Florist is your go-to source for the latest news, events, jobs, and opportunities in Portland Oregon's flourishing tech and startup scene. Join us in exploring the innovative world of startups in Portland, where creativity and collaboration meet.ABOUT RICK TUROCZY ----------Rick Turoczy has been working in, on, and around the Portland, Oregon, startup community for nearly 30 years. He has been recognized as one of the “OG”s of startup ecosystem building by the Kauffman Foundation. And he has been humbled by any number of opportunities to speak on stages from SXSW to INBOUND and from Kobe, Japan, to Muscat, Oman, including an opportunity to share his views on community building on the TEDxPortland stage (   • An introvert's guide to networking | Rick ...  ). All because of a blog. Weird.https://siliconflorist.com#pdx #portland #oregon #startup #entrepreneur

The Gambit
The Gambit Episode 292: A NEW ERA INBOUND

The Gambit

Play Episode Listen Later Nov 11, 2025 82:01


Xaereth and SoloBass15 record Gambit Podcast's 292nd episode. Let's talk about the stuff! So much stuff to discuss. Too much, probably. Podcast questions answered. So much madness. Madness!! Here are some links to help you on your way: The Gambit Discord Server Xaereth's Twitch Channel Solobass15's Twitch Channel Gambit Twitch Channel Xaereth's YouTube Channel Solobass15's YouTube Channel Gambit YouTube Channel

Portland, Oregon, startup news - Silicon Florist
Week ending Nov 7, 2025 - Portland startup news

Portland, Oregon, startup news - Silicon Florist

Play Episode Listen Later Nov 8, 2025 26:09


This week in Portland startup news, AskNicely's founder has a new Portland startup, DevSwarm launches a new AI product for developers, Expensify helps the Brooklyn Nets, and an upcoming startup Ask Me Anything session. PORTLAND STARTUP STORIES00:00 Portland startup news intro00:11 SXSW Pitch deadline extended02:28 AskNicely founder has a new startup called Huckleberry06:24 DevSwarm holds a product launch party12:41 Expensify lands the Brooklyn Nets14:23 Myth of the Magical Money Fairies16:57 Startup Ask Me Anything https://youtube.com/live/dRATtXuSYLg21:07 SecretsPORTLAND STARTUP LINKS- SXSW Pitch https://sxsw.com/pitch- The Myth of the Magical Money Fairies https://siliconflorist.com/2025/11/05/silicon-florist-links-arrangement-for-november-5-2025/- Overcommitted podcast https://www.youtube.com/watch?v=UhjEqpYpCiEFIND RICK TUROCZY ON THE INTERNET AT…- https://patreon.com/turoczy- https://linkedin.com/in/turoczy- Portland Oregon startup news on Apple Podcasts https://podcasts.apple.com/us/podcast/portland-oregon-startup-news-silicon-florist/id1711294699- Portland Oregon startup news Spotify https://open.spotify.com/show/2cmLDH8wrPdNMS2qtTnhcy?si=H627wrGOTvStxxKWRlRGLQ- Startup Stories on Spotify https://open.spotify.com/show/1Tk7bbzaNYowGouI9ucKC3- Startup Stories on Apple Podcasts https://podcasts.apple.com/us/podcast/startup-stories-with-silicon-florist/id1849468494- The Long Con on Apple Podcasts https://podcasts.apple.com/us/podcast/the-long-con/id1810923457- The Long Con on Spotify https://open.spotify.com/show/48oglyT5JNKxVH5lnWTYKA- https://bsky.app/profile/turoczy.bsky.social- https://siliconflorist.substack.com/- https://pdxslack.comABOUT SILICON FLORIST ----------For nearly two decades, Rick Turoczy has published Silicon Florist, a blog, newsletter, and podcast that covers entrepreneurs, founders, startups, entrepreneurship, tech, news, and events in the Portland, Oregon, startup community. Whether you're an aspiring entrepreneur, a startup or tech enthusiast, or simply intrigued by Portland's startup culture, Silicon Florist is your go-to source for the latest news, events, jobs, and opportunities in Portland Oregon's flourishing tech and startup scene. Join us in exploring the innovative world of startups in Portland, where creativity and collaboration meet.ABOUT RICK TUROCZY ----------Rick Turoczy has been working in, on, and around the Portland, Oregon, startup community for nearly 30 years. He has been recognized as one of the “OG”s of startup ecosystem building by the Kauffman Foundation. And he has been humbled by any number of opportunities to speak on stages from SXSW to INBOUND and from Kobe, Japan, to Muscat, Oman, including an opportunity to share his views on community building on the TEDxPortland stage (https://www.youtube.com/watch?v=Cj98mr_wUA0). All because of a blog. Weird.https://siliconflorist.com#pdx #portland #oregon #startup #entrepreneur

The One-Person Business
243. Warning: “Zero-click search” could kill your traffic. Here's the fix.

The One-Person Business

Play Episode Listen Later Nov 6, 2025 14:14 Transcription Available


If you thought SEO was complicated…meet its AI-powered cousin.In this episode, Carly and Joe break down the buzzword that dominated INBOUND, AEO (AI Engine Optimization), and explain what it actually means for solopreneurs. Spoiler: it's not about gaming algorithms or chasing clicks. It's about making sure your voice, ideas, and frameworks show up when AI tools like ChatGPT, Perplexity, and Google Gemini answer your audience's questions.You'll learn:What AEO really is (and what it isn't)The small tweaks that help your content stand out in AI search resultsWhy clarity > cleverness in your copyAnd why human connection still beats machine optimization every timeIf you've ever wondered how to future-proof your visibility without losing your authenticity, this one's for you.FAQs From The EpisodeWhat's the difference between SEO and AEO, and do I really need both? SEO helps search engines (like Google) find you. AEO helps AI engines (like ChatGPT or Perplexity) understand and surface your content. While SEO is still valuable, AEO focuses more on structure, clarity, and credibility signals that make AI choose you as the source when answering questions. You don't need to overhaul everything. Just start optimizing for both audiences: humans and machines.I'm a coach/consultant/service provider. Does AEO even matter for me? For most solopreneurs, relationships and referrals still drive the majority of business. But AEO is a long-term play. If someone asks an AI tool, “Who's the best productivity coach for solopreneurs?” or “What's the SMOOTH method?”—you want your name, content, or frameworks to appear. It's not urgent, but it's smart to start now so you're discoverable later.What's one simple AEO tweak I can make today? Add an FAQ section (like this!) to your website or blog posts. AI scrapes well-structured Q&A content, and it's one of the easiest ways to signal authority. Bonus tip: use clear, direct language over clever wording. AI prioritizes clarity, and so do readers.

CarrotCast | Freedom, Flexibility, Finance & Impact for Real Estate Investors
How to Maximize ROI on Inbound Leads for Wholesaling Real Estate w/ James Heartquist

CarrotCast | Freedom, Flexibility, Finance & Impact for Real Estate Investors

Play Episode Listen Later Nov 4, 2025 40:46


Most investors are spending time & money on inbound leads without realizing how much money they're leaving on the table by not making the most of each one. James Hartquist, investor and one of the brains behind Property Leads, has seen what works — and what doesn't — across thousands of real estate investors' businesses nationwide. In this conversation with Carrot's Brady Winder, James breaks down exactly how to maximize ROI from every lead source, how long to stick with a marketing channel before calling it quits, and the follow-up systems top investors use to turn 92% of unresponsive leads into real conversations. You'll also learn how to stay out of “spam-likely” purgatory, the right budget to actually get a deal, and why integrity and speed-to-lead are the ultimate sales advantages. Listen in! Mentioned in This Episode: Find Property Leads in the Carrot Marketplace: https://marketplace.carrot.com/services/property-leads-pay-per-lead/ Free Caller Registry: https://freecallerregistry.com Get the free follow-up sequence: https://docs.google.com/spreadsheets/d/1VYTWkSxNIuDjCD4pi1sRDMvCK6xtBLl8pwvbn8fWgb8/edit?usp=sharing Key Quotes: “If you're going to wholesale it, just tell them. Make offers with integrity and fully intend to do what you say.” “The investors that win call within 30 seconds. Be the person that's hard to beat to the deal.” “Every lead source works — if you work it long enough to fix the bottlenecks.” “You can't save your way to your first deal. You've got to fund your marketing and go all in.” “People think honesty kills deals, but it actually builds more trust and gets you more contracts.” ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.ly/GQ8I Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Portland, Oregon, startup news - Silicon Florist
Week ending Oct 31, 2025 - Portland Oregon startup news

Portland, Oregon, startup news - Silicon Florist

Play Episode Listen Later Nov 1, 2025 24:10


This week in Portland startup news, ConductorOne raises $79M, Nvidia is worth $5T, Newberry, Oregon, is hot — geothermally, SXSW Pitch applications are due, and Portland folks step up to help SNAP recipients. Plus, this channel hits 1000 subscribers and there's a gift for you. And of course, a few secrets at the end.PORTLAND STARTUP STORIES00:00 Portland startup news intro00:50 Celebrating 1000 subs with a gift for you02:00 ConductorOne raises $79M05:00 Nvidia is worth $5T07:35 Mazama Energy in Newberry, Oregon09:44 SXSW Pitch applications are due11:55 Support for SNAP recipients16:20 SecretsPORTLAND STARTUP LINKS- SXSW Pitch https://sxsw.com/pitch- Help for SNAP recipients https://docs.google.com/document/d/1xE344KkfzqCZ1DU7qq0cOE4y3V18YK9f4tSvFC3dtH0/edit?usp=sharing- Sylvia Salazar of TonoLatino on SNAP https://www.youtube.com/shorts/pwc-QSNPRnM - Jeremy Tanner on Mildly Interesting People https://www.youtube.com/watch?v=vcxWXrF1pEw FIND RICK TUROCZY ON THE INTERNET AT…- https://patreon.com/turoczy- https://linkedin.com/in/turoczy- Portland startup news on Apple Podcasts https://podcasts.apple.com/us/podcast/portland-oregon-startup-news-silicon-florist/id1711294699- Portland startup news on Spotify https://open.spotify.com/show/2cmLDH8wrPdNMS2qtTnhcy?si=H627wrGOTvStxxKWRlRGLQ- Startup Stories on Spotify https://open.spotify.com/show/1Tk7bbzaNYowGouI9ucKC3- Startup Stories on Apple Podcasts https://podcasts.apple.com/us/podcast/startup-stories-with-silicon-florist/id1849468494- The Long Con on Apple Podcasts https://podcasts.apple.com/us/podcast/the-long-con/id1810923457- The Long Con on Spotify https://open.spotify.com/show/48oglyT5JNKxVH5lnWTYKA- https://bsky.app/profile/turoczy.bsky.social- https://siliconflorist.substack.com/- https://pdxslack.comABOUT SILICON FLORIST ----------For nearly two decades, Rick Turoczy has published Silicon Florist, a blog, newsletter, and podcast that covers entrepreneurs, founders, startups, entrepreneurship, tech, news, and events in the Portland, Oregon, startup community. Whether you're an aspiring entrepreneur, a startup or tech enthusiast, or simply intrigued by Portland's startup culture, Silicon Florist is your go-to source for the latest news, events, jobs, and opportunities in Portland Oregon's flourishing tech and startup scene. Join us in exploring the innovative world of startups in Portland, where creativity and collaboration meet.ABOUT RICK TUROCZY ----------Rick Turoczy has been working in, on, and around the Portland, Oregon, startup community for nearly 30 years. He has been recognized as one of the “OG”s of startup ecosystem building by the Kauffman Foundation. And he has been humbled by any number of opportunities to speak on stages from SXSW to INBOUND and from Kobe, Japan, to Muscat, Oman, including an opportunity to share his views on community building on the TEDxPortland stage (https://www.youtube.com/watch?v=Cj98mr_wUA0). All because of a blog. Weird.https://siliconflorist.com#pdx #portland #oregon #startup #entrepreneur

The Sales Edge Podcast
Outbound vs Inbound

The Sales Edge Podcast

Play Episode Listen Later Oct 28, 2025 14:01


KPIs on Marketing KPIs on Outbound Sales KPIs on Inbound Sales

The Fitness Entrepreneur Podcast
Sell High-Ticket Without Calls (The Inbound + Loom System)

The Fitness Entrepreneur Podcast

Play Episode Listen Later Oct 27, 2025 52:20


The sale is made before the call. Build long-form + proof, then close in the DMs. Here's the full workflow. Watch the video on my Fitness Entrepreneur YouTube channel ► Book a call with our team today and we'll show you exactly how to add more clients, more revenue, and more freedom to your fitness business: https://fitness-entrepreneur.com/an-business-growth-session/

Portland, Oregon, startup news - Silicon Florist
Week ending Oct 24, 2025 - Oregon startup news

Portland, Oregon, startup news - Silicon Florist

Play Episode Listen Later Oct 25, 2025 23:36


This week in Oregon startup news, Customer.io hits a major milestone,  ⁨@BendVC⁩  reveals 2025 winners, The Information reveals an  ⁨@AgilityRobotics⁩  offer, Oregon Venture Fund looks for new angels, and more. Let's get into it…OREGON STARTUP STORIES00:00 Oregon startup news intro03:55 Customer.io hits $100M ARR07:44 Bend Venture Conference 2025 winners09:50 Oregon Venture Fund is open for investing11:43 Oregon Startup Center reboots13:34 North Bank Innovations accepting residents15:40 SecretsOREGON STARTUP LINKS- Customer.io https://customer.io/learn/announcements/customerio-crossed-100m-note-from-ceo- Duncan Miller on VC https://www.linkedin.com/pulse/startup-lottery-why-vc-money-can-curse-duncan-miller-vrd0c/- Paul O'Brien on VC https://paulobrien.substack.com/p/the-customer-of-venture-capital-isnt- Oregon Venture Fund https://www.oregonventurefund.com/perspectives/investing-with-ovf-is-a-treat-not-a-trick- The Long Con https://www.youtube.com/playlist?list=PLr9gWRSfZqd6QlEb7IK8PiYks2dbwKgTm- Interested in being interviewed…? https://forms.gle/rDfiGjuW3ETwsPPv5FIND RICK TUROCZY ON THE INTERNET AT…- https://patreon.com/turoczy- https://linkedin.com/in/turoczy- Portland startup news on Apple Podcasts https://podcasts.apple.com/us/podcast/portland-oregon-startup-news-silicon-florist/id1711294699- Portland startup news Spotify https://open.spotify.com/show/2cmLDH8wrPdNMS2qtTnhcy?si=H627wrGOTvStxxKWRlRGLQ- The Long Con on Apple Podcasts https://podcasts.apple.com/us/podcast/the-long-con/id1810923457- The Long Con on Spotify https://open.spotify.com/show/48oglyT5JNKxVH5lnWTYKA- https://bsky.app/profile/turoczy.bsky.social- https://siliconflorist.substack.com/- https://pdxslack.comABOUT SILICON FLORIST ----------For nearly two decades, Rick Turoczy has published Silicon Florist, a blog, newsletter, and podcast that covers entrepreneurs, founders, startups, entrepreneurship, tech, news, and events in the Portland, Oregon, startup community. Whether you're an aspiring entrepreneur, a startup or tech enthusiast, or simply intrigued by Portland's startup culture, Silicon Florist is your go-to source for the latest news, events, jobs, and opportunities in Portland Oregon's flourishing tech and startup scene. Join us in exploring the innovative world of startups in Portland, where creativity and collaboration meet.ABOUT RICK TUROCZY ----------Rick Turoczy has been working in, on, and around the Portland, Oregon, startup community for nearly 30 years. He has been recognized as one of the “OG”s of startup ecosystem building by the Kauffman Foundation. And he has been humbled by any number of opportunities to speak on stages from SXSW to INBOUND and from Kobe, Japan, to Muscat, Oman, including an opportunity to share his views on community building on the TEDxPortland stage (https://www.youtube.com/watch?v=Cj98mr_wUA0). All because of a blog. Weird.https://siliconflorist.com#pdx #portland #oregon #startup #entrepreneur

Unlearn
How to Clearly Position What You Do with Anthony Pierri

Unlearn

Play Episode Listen Later Oct 22, 2025 49:42


When it comes to product positioning, clarity isn't just a communication tool—it's a strategic advantage. In this episode, I sit down with Anthony Pierri, co-founder of FletchPMM, a product marketing consultancy that's helped over 400 B2B software startups discover and sharpen their positioning. We explore how founders can unlearn generic marketing advice, clarify their message, and activate their strategy through one often-overlooked asset: their homepage.Anthony brings practical frameworks, real-world stories, and a refreshing candor to a space that's often muddled with jargon. This is a must-listen for any founder, PMM, or GTM leader tired of being misunderstood—and ready to focus.FletchPMM is a product marketing consultancy that helps B2B tech startups nail their positioning and bring it to life through a purpose-built homepage. Alongside co-founder Rob Kaminski, he's helped more than 400 companies craft focused, champion-centered messaging that converts.Key TakeawaysClarity wins: Positioning isn't about vision—it's about specificity, segmentation, and telling your champion's story.Unlearn the fluff: Ditch the vague benefits and generic promises. Customers need to know what you do and how it helps them.Focus = traction: Trying to be everything to everyone dilutes your impact. Specialization creates memorability and repeatability.Your homepage is your positioning: It's the one asset every stakeholder sees—customers, investors, your team. Make it count.Position for the champion, not the budget holder: Focus your messaging on the person closest to the problem—not the executive who cuts the check.Additional InsightsPositioning is pattern recognition: Anthony shares how lessons from church leadership and freelancing helped him recognize early signs of positioning misalignment—even before he had the language for it.Inbound scale comes from consistency, not creativity: With over 500 companies served, Fletch's success has come from delivering one service, the same way, every time—not by chasing new ideas or tactics.Founders often confuse luck with repeatability: Anthony reveals how many early startup wins come from personal networks—and how this masks the real need for scalable positioning and segment focus.Mispositioning starts with the homepage: Anthony critiques vague, benefits-only messaging like “Make Yes Work”—demonstrating how the lack of a clear product reference point derails understanding and action.Repositioning is an organizational act: Referencing Klaviyo and Meta, Anthony shows how homepage messaging isn't just about marketing—it forces internal alignment by making strategic bets visible to every team member.Episode Highlights00:00 – Episode RecapAnthony Pierri shares how a seemingly minor contradiction in a church's mission statement became his first exposure to a positioning problem—planting the seed for a career built around clarity.01:30 – Guest Introduction: Anthony PierriBarry introduces Anthony, co-founder of FletchPMM, a consultancy that's helped 400+ B2B software startups craft focused, conversion-driving homepages.05:09 – The Real Cost of Doing EverythingWhy trying to serve every persona or use case is the quickest way to stall traction—and how narrowing your focus builds momentum.07:14 – Specialization is a Strategic AdvantageAnthony explains how one service, delivered one way, to one segment unlocked a scalable, inbound engine for Fletch.11:42 – Sales...

Portland, Oregon, startup news - Silicon Florist
Week ending Oct 17, 2025 - Portland startups news

Portland, Oregon, startup news - Silicon Florist

Play Episode Listen Later Oct 18, 2025 23:15


This week in Portland Oregon startup news, a Portland startup raises $10M more, Oregon senior Senator Ron Wyden calls out Flock on the heels of an Amazon Ring partnership, Bend Venture Conference 2025 is in the books, a bunch of upcoming startup and AI events, and more. Let's get into it…PORTLAND OREGON STARTUP STORIES00:00 Portland Oregon startup news intro00:50 Unofficial winners of the Bend Venture Conference 202502:25 Portland VC investments double in Q303:45 Senator Ron Wyden calls out Flock06:00 Knapsack raises $10M08:10 Two AI events 09:40 Maxwell Folley starts something new10:55 Startup applications due14:33 Portland Retro Gaming Expo17:25 SecretsPORTLAND OREGON STARTUP LINKS- Senator Wyden's letter to Flock https://www.wyden.senate.gov/news/press-releases/wyden-slams-surveillance-tech-company-for-ineffective_protections-for-oregonians-against-abuses-by-federal-agencies-and-out-of-state-law-enforcement- TiE Oregon Collegiate Competition https://www.tieoregon.org/pitch-oregon/collegiate-startup-challenge- Y Combinator https://www.ycombinator.com/apply- Oregon UAS Accelerator https://oregonuas.org/pages/oregon-uas-innovation-challenge- Portland Retro Gaming Expo https://www.retrogamingexpo.com/ FIND RICK TUROCZY ON THE INTERNET AT…- https://patreon.com/turoczy- https://linkedin.com/in/turoczy- Portland startup news on Apple Podcasts https://podcasts.apple.com/us/podcast/portland-oregon-startup-news-silicon-florist/id1711294699- Portland startup news Spotify https://open.spotify.com/show/2cmLDH8wrPdNMS2qtTnhcy?si=H627wrGOTvStxxKWRlRGLQ- The Long Con on Apple Podcasts https://podcasts.apple.com/us/podcast/the-long-con/id1810923457- The Long Con on Spotify https://open.spotify.com/show/48oglyT5JNKxVH5lnWTYKA- https://bsky.app/profile/turoczy.bsky.social- https://siliconflorist.substack.com/- https://pdxslack.comABOUT SILICON FLORIST ----------For nearly two decades, Rick Turoczy has published Silicon Florist, a blog, newsletter, and podcast that covers entrepreneurs, founders, startups, entrepreneurship, tech, news, and events in the Portland, Oregon, startup community. Whether you're an aspiring entrepreneur, a startup or tech enthusiast, or simply intrigued by Portland's startup culture, Silicon Florist is your go-to source for the latest news, events, jobs, and opportunities in Portland Oregon's flourishing tech and startup scene. Join us in exploring the innovative world of startups in Portland, where creativity and collaboration meet.ABOUT RICK TUROCZY ----------Rick Turoczy has been working in, on, and around the Portland, Oregon, startup community for nearly 30 years. He has been recognized as one of the “OG”s of startup ecosystem building by the Kauffman Foundation. And he has been humbled by any number of opportunities to speak on stages from SXSW to INBOUND and from Kobe, Japan, to Muscat, Oman, including an opportunity to share his views on community building on the TEDxPortland stage (https://www.youtube.com/watch?v=Cj98mr_wUA0). All because of a blog. Weird.https://siliconflorist.com#pdx #portland #oregon #startup #entrepreneur

The Wolf Of All Streets
Bitcoin Holds $111K! Is Uptober Over Or Is A Reversal Inbound?

The Wolf Of All Streets

Play Episode Listen Later Oct 16, 2025 29:30


Bitcoin is holding strong around $111,000, but traders are asking the big question — is Uptober officially over or are we gearing up for a major reversal? With a potential Fed rate cut on the horizon, massive ETF inflows, and tech stocks showing signs of recovery, the next few days could decide Bitcoin's fate.

The Bitboy Crypto Podcast

In this episode, we'll break down exactly what happens to Bitcoin if Trump follows through, how it could spark volatility across Ethereum, Solana, and XRP, and why traders are bracing for impact.

EGGS - The podcast
Eggs 436: The Power of Niche Marketing in B2B with Joe Sullivan

EGGS - The podcast

Play Episode Listen Later Oct 16, 2025 53:46


SummaryIn this conversation, Joe Sullivan, co-founder of Gorilla 76, discusses his journey in industrial marketing, the importance of deep expertise in B2B marketing for manufacturers, and the strategic decision to charge for initial consultations. He emphasizes the need for high-quality content in marketing, the evolving landscape of SEO, and the significance of measuring marketing results effectively. In this conversation, the speakers delve into various aspects of marketing strategies, focusing on the importance of understanding marketing metrics, the distinction between inbound and outbound marketing, and the significance of crafting effective outreach emails. They discuss the balance between achieving fast results and building sustainable marketing success, the necessity of aligning marketing and sales efforts, and the difficult decision of knowing when to let go of a client. The insights shared provide valuable guidance for businesses looking to enhance their marketing effectiveness and overall success.TakeawaysGorilla 76 specializes in industrial marketing for B2B manufacturers.Deep expertise is crucial for effective marketing strategies.Charging for initial consultations helps establish trust and commitment.Content marketing should prioritize quality over quantity.SEO is a long-term strategy that requires patience and consistency.Narrowing focus on specific keywords yields better results.Understanding the sales cycle is essential for measuring marketing success.Engaging with subject matter experts enhances content quality.Proactive content distribution is key to reaching target audiences.Marketing metrics should include both leading and trailing indicators. Understanding your marketing funnel is crucial for success.Inbound marketing is a long-term strategy that builds authority.Outbound marketing can yield quick results but requires careful targeting.Crafting personalized outreach emails increases engagement.Positioning your business effectively is essential for attracting the right clients.Aligning marketing and sales teams can drive better results.Utilizing the right tools helps analyze customer behavior effectively.It's important to assess the profitability of client relationships.Transparent communication with clients can lead to better outcomes.Providing solutions when parting ways with clients shows professionalism.Chapters00:00 Introduction to Joe Sullivan and Gorilla 7602:59 The Evolution of Gorilla 76 and Its Niche06:09 Understanding B2B Marketing for Manufacturers09:02 The Importance of Deep Expertise in Marketing12:03 Charging for Initial Consultations: A Strategic Move14:49 Content Marketing: Quality Over Quantity18:04 SEO Strategies and Keyword Implementation21:06 Measuring Marketing Results for Manufacturers26:49 Understanding Marketing Metrics and Funnel Analysis30:35 Inbound vs Outbound Marketing Strategies34:35 Crafting Effective Cold Outreach Emails37:50 Balancing Fast Results with Sustainable Marketing Success44:14 Aligning Marketing and Sales for Success48:03 Knowing When to Fire a ClientCredits:Hosted by Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Blockchain Basement

In this episode, we'll break down exactly what happens to Bitcoin if Trump follows through, how it could spark volatility across Ethereum, Solana, and XRP, and why traders are bracing for impact.

In-Ear Insights from Trust Insights
In-Ear Insights: How to Make Conferences Worth the Investment

In-Ear Insights from Trust Insights

Play Episode Listen Later Oct 15, 2025


In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the worth of conferences and events in a tight economy. You will learn a powerful framework for evaluating whether an expensive conference ticket meets your specific professional goals. You will use generative artificial intelligence to score event agendas, showing you which sessions offer the best return on your time investment. You will discover how expert speakers and companies create tangible value, moving beyond vague thought leadership to give you actionable takeaways. You will maximize your event attendance by demanding supplementary tools, ensuring you retain knowledge long after you leave the venue. Watch this episode now to stop wasting budget on irrelevant professional events! Watch the video here: Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/inearinsights/tipodcast-how-to-make-conferences-worth-the-investment.mp3 Download the MP3 audio here. Need help with your company’s data and analytics? Let us know! Join our free Slack group for marketers interested in analytics! [podcastsponsor] Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for listening to the episode. Christopher S. Penn – 00:00 In this week’s *In Ear Insights*, let’s talk about events, conferences, trade shows, workshops—the gamut of things that you could get up from your desk maybe, go somewhere else, eat hotel chicken, and enjoy speaking. The big question is this, Katie: In today’s absolutely loony environment, with the economic uncertainty and the budgets and all this and that, are events still worth it? This is a two-part question: Are events still worth it for the attendees, and are events still worth it for companies that want to generate business from events? Katie Robbert – 00:50 It’s a big question. And if our listeners are anything like me, it takes a lot to get them to put on real pants and actually leave the house—something that isn’t sweatpants or leggings or something like that—because you’re spending the time, the resources, the money to go out and actually interact with other people. In terms of an attendee, I think there can be a lot of value, provided you do your homework on who the speakers are, what their expertise is, what they’re promising to teach you in the workshop or the session or whatever the thing is. The flip side of that is it can be worth it for a speaker, provided you know who your audience is, you can create an ICP, and provided you are giving value to the audience. Katie Robbert – 01:54 So if you’re a speaker who has made their whole career on big ideas and thought leadership and all that’s fine, people have a hard time buying something from that and saying, “I know exactly what it is I need to do next.” So there is a time and place for those speakers. But for an attendee to really get value, you need to teach them something. You need to show them how to be very tactical, be very hands-on. That’s where an attendee is going to get more value. So I would say overall, I think events are worth it provided both the attendee and the speaker are doing their homework to make sure they are getting and providing value. Christopher S. Penn – 02:44 Yep. The trifecta has always been speaker, sponsor, attendee. So each entity has their own motivations. And one of the best things that you can do, even before signing up for an event while you’re considering them, is to actually make a user story. So for me, Christopher Penn, as a keynote speaker, I want to speak at, say, Davos, so that I can raise my stature among professional speakers by speaking at the World Economic Forum. That’s just a simple example. It becomes pretty clear then that event fits my “so that,” which maps to the 5P framework. So I have a purpose as a speaker, I have a performance, I have a known outcome that I want. Christopher S. Penn – 03:35 And then I have to figure out: Does the event provide the people, process, and platform to get me to my purpose and achieve the performance that I want? As an attendee, you would do the same thing. One of the reasons why I pretty much never go to events unless I’m speaking at them is because when I do this user story for myself, as an AI data scientist: “I want to learn the latest and greatest techniques and methodologies for using generative AI models so that I can improve the productivity of my work and scale AI faster.” When I use that user story, there’s a single event that matches that user story. None. Zero. Why? Because all of the stuff that fulfills that is not at events. It is in the steady stream of academic papers being published every day. Christopher S. Penn – 04:34 It is in the research that’s being done, in the code repositories that are being published on places like GitHub. And I know myself and how I work. I will get immediate benefit by going to someone’s GitHub repo, checking out the code, and saying, “Okay, well how do I make this work for Trust Insights or this client or that client.” An event doesn’t do that for me. Now, if my story was, “As a speaker, I want to go to this event so that I can network with this group of companies,” that does make sense. But as an attendee, for me, my user story is so specific that events don’t line up for me. Katie Robbert – 05:12 And I think that’s something that, so every year during event season, companies are sending their. They’re like, “Oh, we got three tickets, let’s send three people.” The thing that always bugged me about that wasn’t that they were spending the time to send people, it’s that there was no real action plan. What are they supposed to get out of it? What are they supposed to bring back to the company to help other people learn? Because they’re not inexpensive. You have to get the ticket to the event, then you have to get travel to the event and lodging to the event, and then you have to eat at the event. And some events are better than others about actually feeding people. And so those are just expenses that you have to expect. Katie Robbert – 05:58 And then there’s also the lost time away from client work, away from the day-to-day. And so that’s a sunk cost as well. So all of that adds up to, “Okay, did you just send your employees on a vacation or are they actually getting something out of it that they can bring back to their organization, to their team?” to say this is the latest and greatest. That is a big part of how attendees would get value: What is my KPI? What am I supposed to get out of this? Maybe it’s literally, “My goal is to meet 3 new people.” That’s an acceptable goal, as long as that’s your goal and then you do that. Or my goal is to understand what’s going on with agentic AI as it applies to social media. Katie Robbert – 06:55 Okay, well, those sessions exist. And if you’re not attending those sessions, then you’re probably just standing over at the coffee cart, gossiping with your friends, missing out on the thing that you actually went there to learn. But you need to know what it is that you’re doing in the first place, why are you there. And then figure out what sessions match up with the goals that you have. It sounds like a lot of work. It is. But it’s worth it to do that homework upfront. It’s like anything else. Doing your requirements gathering is going to get you better results when you actually start to execute. Katie Robbert – 07:31 Events can be really overwhelming because there’s a lot going on, there’s a lot of concurrent sessions, there’s a lot of people, there’s a lot of vendors, there’s a lot of booths, whatever. It can be really overwhelming. But if you do your requirements gathering upfront to say, “As a persona, I want to [goal] so that [outcome],” and you look at the agenda and you say, “These are the sessions that are going to help meet my ‘so that,’ meet my performance, help me understand my purpose and get to that goal faster,” then you have a plan. You can at least sort of stay on track. And then everything else is just kind of extra and auxiliary. Katie Robbert – 08:11 As a speaker, again, you have to be thinking about it in those terms. Maybe you create some user stories for attendees from your ICP and you say, “If my ICP is a B2B marketer who’s about a 101, 102 with agentic AI, then what can I teach them that’s going to bring them into my session and give them an immediate takeaway and value?” Christopher S. Penn – 08:41 Yep. One of the—so for those who don’t know, we’re hosting our first event as a company in London on October 31, 2025. If you’re listening to this after that date, pop by the Trust Insights website because we are planning potentially some more events like this. It’s a full-day workshop. And one of the things that is nice about running your own event is you can ask attendees, “What do you want to learn from this?” I was looking at the responses this morning, going, “Wow, this is…” There’s a wide range. But one of the ones that stuck out is exactly what you said, Katie, which is, “I for this event to be…” Christopher S. Penn – 09:21 We asked the question: “For this event to be a success, what is the one thing that you need to come home with?” As this person said, “I need 5 use cases for Generative AI that I can explain to my team for this event to be successful.” One other person said, “I need 1 prototype. Maybe it’s just a prompt, maybe it’s a GPT. I need 1 prototype that I can take back to work and use immediately for this event to be a success.” And that tells me a lot as both an event organizer and as a speaker. That’s what’s expected. Christopher S. Penn – 09:56 That is what is expected now for this kind of thing. If you just go to an event kind of randomly, okay, you don’t know why you’re there. But if you say, “This is my burning question, will this event fulfill this?” it’s a lot more clear. One of the things I think is so useful to do as an attendee is sit down with the beverage of your choice—the sparkling water, whatever—and say, “What do I want to get out of it? What are my goals? What is the thing, regardless of yet? What are my goals for professional development?” Christopher S. Penn – 10:36 If you do that, and then you go to the event webpage and you copy and paste the agenda, you put it into ChatGPT and you can say, “Score the sessions at this event 1 to 10 on their relevance to my professional goals and show me the session title and the score.” It will spit that out. And what you will see is, “Yeah, this is an event I should go to. There’s a lot of sessions that align with my goals,” or, “No, there’s everything on here scoring a 2 or a 3. This is not the event for me.” Conference organizers, if you cannot share the agenda to people for Generative AI, guess what? You are not going to make the cut very shortly for whether or not people even show up at your event. Katie Robbert – 11:21 Well, and here’s the thing. Conferences in general spend a lot of time marketing and massaging the language, and there’s a lot of fluff out there. There’s a lot of, “Oh, that could be interesting.” Or we spent a lot of money making sure people are aware that we have an event at all. So it’s the must attend. It’s the, “We got the big name.” I’m going to pick on Inbound for a minute because Inbound is one of those conferences that has gotten so big that from my perspective, I struggle to see the value as an attendee because it’s so overwhelming. To HubSpot’s credit, HubSpot has the Inbound conference. To HubSpot’s credit, they get big A-list celebrities to do the big stages, which is what draws people in. Katie Robbert – 12:16 As someone who is very skeptical in general and questions everything, I look at that and I say, “Well, what value am I going to get from Gillian Anderson telling me about what I need to know as a B2B marketer?” Probably not a lot other than it would be cool to see someone like Gillian Anderson or Reese Witherspoon or John Krasinski or whoever they have on stage. But they’re not talking to me specifically. So am I really going to get value out of that? But what HubSpot is doing is they’re like, “Hey, we got this big name. Come see them speak and also attend our conference.” There’s nothing wrong with that. They can absolutely do that. And they get a lot of people because they get those big-name celebrities. Katie Robbert – 13:00 But when you really break it down to an individual attendee, I really would challenge you to question: What value am I getting out of that? Because it is such a big, zoo-like experience. It’s gotten really big. How am I getting the most out of it? If you just really want to see a celebrity on stage, that’s fine. There’s nothing wrong with that. That can absolutely be your goal. But if you’re being held to specific KPIs by your manager, by your executives, maybe that’s not the best use of your time. There are so many events out there now, both virtual and in person. So, Chris, what you’re saying is figure out first what it is that you need to be doing, what is your professional development roadmap. Then put the agendas and score them of all of the different events. Katie Robbert – 13:56 That’s how people are going to be choosing where they go. It’s not going to be enough to have a big-name celebrity on stage if they’re not adding any value. Christopher S. Penn – 14:05 And remember, there’s also different classes and kinds of events. So there are trade show events. These are events which are specifically vendor-focused shows where there’s a trade show floor, a big one, and you just go from vendor to vendor, essentially going shopping. I’ve spoken at several of these events and they can be a lot of fun because you get to see the landscape of all the different options in your space. There are conferences which are sort of high level, quick takes on the industry overall and individual topics. And one of our favorites is Marketing Prof B2B forum. You can see what the state of B2B marketing is by going to all these 45 to 60 minute sessions. Christopher S. Penn – 14:45 And then there are workshops, which are a deeper dive—half-day, full-day workshops—which is a deeper dive into a particular topic usually taught by one instructor. And you choose that workshop. That’s sort of the event space. If your goal is deep professional development on topic, an event might not be the choice at all. You might be better off with a course because a course will teach you at a self-paced or instructor-led super deep dive into a topic that even in a full-day workshop you may not have enough time to get to. Or depending on your learning style, you might find even a full-day workshop just overload. Christopher S. Penn – 15:25 I have taught workshops where 60 of the people were fine and 40 people—I checked out at lunch because my brain is full and I can’t put any more in it and stuff. So that’s a whole instructional design; it is a whole different podcast episode. But you have to decide based on my goals: Is an event even the right venue? If your goal, say like our partner John Wall, if your goal is, “I want to be there to network with people,” a workshop ain’t going to do that. A course ain’t going to do that. A conference absolutely will do that. A trade show absolutely is going to do that. So going back to where we started, you’ve got to be clear on your purpose and then say, “Is this event the right one for me?” Katie Robbert – 16:12 So let’s talk a little bit about how attendees can really start to examine. Obviously, kind of putting you on the spot, Chris, but let’s say I’m an attendee and I have two different events that I have to pick from. You’re recommending: First, I would probably do a user story to say this is what I want to get out of it. So, as a marketing analyst, I want to learn how AI can help me do measurement so that I can apply that and find efficiencies in my own work. If that’s my user story, then the next step I’m going to do is I’m going to take that user story as maybe the foundation of the prompt that I’ll build inside of generative AI, whether it be ChatGPT or Gemini, whatever. Katie Robbert – 17:08 And what I’m going to do is say, “This is my user story. These are my goals. Here are the agendas of two different events. Help me figure out which event is more aligned with my goal, and then which sessions or workshops specifically are going to teach me what I want to know.” That’s the way that it sounds like you’re suggesting attendees approach choosing events, which then filters into that larger conversation that you were saying of event organizers. They need to be thinking about: That’s how attendees are going to be making those choices. Christopher S. Penn – 17:45 Exactly right. And if you’re an attendee and maybe you’ve got limited budget, maybe you can’t afford the big show. So, Katie, you were mentioning Inbound. The reality is people who are professional speakers speak at more than one event a year. So you could also commission a deep research project on that speaker and say, “Gosh, Katie Robbert is speaking at this event, but I can’t afford that. Their ticket price is $2,700. What other events does Katie Robbert speak at? Or how do I get in contact with Katie Robbert to ask her straight up, like, ‘Hey, what other events do you speak at?’ Because I can’t afford the big show, but I would still like to hear what you have to say.” Christopher S. Penn – 18:31 You might be surprised. You might even be surprised when the person says, “Well, okay, you can’t afford the super big show at $2,700, but you could take my course for $1,500.” That will give you, frankly, more information than that because the event only gave me 45 minutes on stage, whereas I’m going to give you the full 8 hours at your own base in my course. Other than people who are just starting out, pretty much everybody who is a professional speaker has some other option for you to take advantage of their content. They probably have a course, they probably have a book. They probably have something that will get you access to that knowledge. So absolutely follow that process, Katie. But also if you know, “This person is someone that I can learn from.” Christopher S. Penn – 19:23 But this event overall might not be the best fit, or I don’t see the ROI for $2,700 bucks for a ticket just to see that one person, maybe there’s an alternative. Katie Robbert – 19:34 And that goes to your second question that you asked me: How do speakers get the most value out of events? Well, number one, speaking at as many events as you can is always a good place to start. But it’s not the only thing that you should be doing. So I’m going to pick on you for a hot second, Chris. Every event that we speak at always sends the speaker packet. And within that speaker packet, these events do a really great job of pre-writing social posts saying, “Hey, I’m Chris Penn and I’m speaking at insert thing here, and I’ll be teaching this. Come see me. Here’s a link.” Katie Robbert – 20:14 If you’re a speaker and you’re not taking advantage of those things and telling people where you’re going to be, as attendees get smarter about doing their research, you’re not going to show up in that research. So you as a speaker need to be telling people what you’re doing, where you’re going to be, and then also diversify your content. So make sure you’re not just speaking at events. But also, Chris, to your point, you’re posting more on LinkedIn. Maybe you have a LinkedIn newsletter, maybe you have an email newsletter, maybe you have a YouTube channel, maybe you have a website, maybe you have a book, whatever the thing is. Make sure that whatever session you’re doing at an event also has auxiliary content about it. So think about it the old way we used to think about content on our website. Katie Robbert – 21:06 What was it—the cornerstone content? I don’t know. I don’t remember if that was the term or not. But basically that was like your, “Here’s my main point, here’s the thing.” And then you create a lot of auxiliary pieces around that content that helps support, and you explore it from a bunch of different angles. So if my point is the 5 Ps. Great, that’s my cornerstone content. Let me tell you what it is. But every other piece of content should give you use cases, give you ways to expand it, really dig into how it came about, how people can use it. And all of those should link back to the cornerstone content. The same is true for speakers who have their “here’s my polished keynote speech, here’s my theme, here’s my topic, here’s my thought leadership piece.” Katie Robbert – 21:58 You need to have that auxiliary content. And that’s how you get the most value out of speaking at events. Because people then know who you are, they know what you’re going to teach. Christopher S. Penn – 22:10 And as a speaker, one of the most important things you can do is retain your audience from an event. So you as a speaker have to figure out: How do I get people to remember me come Monday morning when they’ve flown back home? That kind of goes back to where we started this episode in the sense of: What stuff are you going to give people? Are you going to give people a workbook or a worksheet or something other than just the slides? Are you going to give them a GPT? Are you going to give them a Notebook LM? What is the thing? Christopher S. Penn – 22:43 So for example, in our brand new Trust Insights unofficial LinkedIn algorithm guide, which you can get at TrustInsights.ai/LinkedInGuide, we have a Notebook LM with the guide in it because the guide’s like 80 pages long. People can just go right into that Notebook LLM and ask it questions and say, “Now here’s this thing.” As a speaker, for example, I’m doing a workshop next week (well, by the time you hear this, the workshop will be over) for an organization. I’m recording myself. I’m going to record the entire thing, which I always do. In the past, I’ve provided a transcript. Well, guess what’s going to happen this time? Christopher S. Penn – 23:19 I’m still going to provide the transcript, but the transcript is going to go in a Notebook LM along with all the prompts and stuff for the workshop so that the attendees can go to the Notebook LM and say, “Chris discussed this one thing, but I don’t remember what it was and I don’t want to read that 82 pages of text from the transcript from 6 hours of instruction.” They go right to the Notebook and say, “Chris talked about this thing. What was it?” And they can get the answer as though Q&A was available in perpetuity from this workshop. That’s a value add. And of course, in the Notebook, what do you do? You put in reminders. “Hey, if you would like to engage Trust Insights, just pop on my trust.” Christopher S. Penn – 23:56 When you pre-build the audio overview and the video overview and all this as a speaker, these are all things that should be on your list to provide as much value for attendees so that when event season comes around again and that same attendee is going, “Oh, which do I go to, this event or this event? Well, this event’s got Chris Penn and Katie Robbert at it, and I came away with a lot of stuff, so maybe I’ll go to this event.” Katie Robbert – 24:21 We were actually just doing that kind of preparation. We’re teaching a workshop at the Mekon event this year. We’re teaching on measurement and AI. One of the things that we’ve been working on, in addition to the slides, which is pretty stock and standard for any speaker, is also all of the other supplemental materials. So attendees of our specific workshop are walking away with sample data prompts, a whole workbook of everything that we’ve covered. They’re probably going to get the audio recording afterwards. Christopher S. Penn – 24:59 They’re going to get the Notebook LM. Katie Robbert – 25:00 They’re going to get the Notebook LM. They’re going to remember, “Hey, when I took this workshop with them, I got a whole grab bag of stuff. I may not have known what to do with it at the time because it was overwhelming and it’s a lot of information, but I still got it. They still provided me with things that weren’t just high-level concepts and thought leadership. It was very hands-on.” But then I can walk away when I have more time to really think about it and go, “What is it that I want to do with this?” And so the Notebook LM is a really great addition to that as a nice bonus of, “Hey, so I took this workshop. What were the key takeaways? What was I supposed to do with the sample SEO data?” Katie Robbert – 25:39 “Or here’s the prompt that Chris gave me. What was it meant to do?” You’ll get all of that information on your own time. Christopher S. Penn – 25:48 Mm. And that is for speakers and for events, how to demonstrate to an attendee, “This is worth it.” And for the attendee to say, “Hey, what extras will I get?” Because the reality is we are, for good or ill, in very uncertain economic times right now, and budgets are tight. We’ve heard this across the board. We’ve heard from all of our peers. Pipelines are slowing down, deals are taking longer to close, lower deal amounts. If we think like product marketers and we say, “What if this is our price, this is our fee? What can we do to add value on top of that without cutting your fee?” But you can say, “What added value can I give you that will stand out as an event?” And for an attendee, it’s how to decide where to go. Christopher S. Penn – 26:41 What should you be paying attention to? I can say, “Yeah, this is the one for me, because I’m getting all.” Katie Robbert – 26:46 This stuff. And all this stuff is really giving people things, tools they can actually work with. We’ve been talking about the AI strategy course. Within the AI strategy course, there are over 20 downloads with 8 hours of instruction. But if you can’t afford the whole entire 8-hour course, guess what? You can just buy the downloads. You can go to TrustInsights.ai/strategictoolkit. You don’t have to listen to me talk on and on for 8 hours. You can just get the downloads and the workbooks and the calculations and the ROI calculators, all that good stuff. It’s there, and it’s the way that speakers should be thinking about. Even if you’re just doing a 45-minute breakout session, what is that tangible thing that someone’s going to walk away with? Katie Robbert – 27:41 And if it’s just a link to buy your book, that’s not really going to leave a lasting impression of, “That was really good. I totally needed to spend more money to buy a book.” Christopher S. Penn – 27:55 Mm. It occurs to me, and something we’ll do after this episode, that we should probably take the contents of the course and put it in a Notebook LLM for people who bought the full course so that they can ask Virtual Katie questions anytime they want from the AI Strategy course. So I think we went from, “Are events worth it?” to how do we make events worth it for attendees, for speakers, and for event planners. And there are some rich ideas for everybody. But the bottom line is people want value, and whoever provides the most value is going to win—a story as old as time itself. If you’ve got some thoughts and questions or things that you use to evaluate events or to throw successful events and you want to share them, pop on by our free Slack group. Christopher S. Penn – 28:37 Go to TrustInsights.ai/analyticsformarketers, where you and over 4,500 other marketers are asking and answering those questions every single day. And wherever it is you watch or listen to the show, if there’s a challenge you’d rather have on, we’re probably there. Go to TrustInsights.ai/tipodcast. You can find us at all the places fine podcasts are served. Thanks for tuning in. Talk to you on the next one. Katie Robbert – 29:02 Want to know more about Trust Insights? Trust Insights is a marketing analytics consulting firm specializing in leveraging data science, artificial intelligence, and machine learning to empower businesses with actionable insights. Founded in 2017 by Katie Robbert and Christopher S. Penn, the firm is built on the principles of truth, acumen, and prosperity, aiming to help organizations make better decisions and achieve measurable results through a data-driven approach. Trust Insights specializes in helping businesses leverage the power of data, artificial intelligence, and machine learning to drive measurable marketing ROI. Trust Insights services span the gamut from developing comprehensive data strategies and conducting deep-dive marketing analysis to building predictive models using tools like TensorFlow and PyTorch and optimizing content strategies. Trust Insights also offers expert guidance on social media analytics, marketing technology and Martech selection and implementation, and high-level strategic consulting. Katie Robbert – 30:05 Encompassing emerging generative AI technologies like ChatGPT, Google Gemini, Anthropic, Claude, Dall-E, Midjourney, Stable Diffusion, and Meta Llama, Trust Insights provides fractional team members such as CMO or data scientist to augment existing teams. Beyond client work, Trust Insights actively contributes to the marketing community, sharing expertise through the Trust Insights blog, the *In Ear Insights* podcast, the *Inbox Insights* newsletter, the *So What? Live Stream*, webinars, and keynote speaking. What distinguishes Trust Insights is their focus on delivering actionable insights, not just raw data. Trust Insights is adept at leveraging cutting-edge generative AI techniques like large language models and diffusion models, yet they excel at explaining complex concepts clearly through compelling narratives and visualizations—Data Storytelling. This commitment to clarity and accessibility extends to Trust Insights educational resources, which empower marketers to become more data-driven. Katie Robbert – 31:11 Trust Insights champions ethical data practices and transparency in AI, sharing knowledge widely. Whether you’re a Fortune 500 company, a mid-sized business, or a marketing agency seeking measurable results, Trust Insights offers a unique blend of technical experience, strategic guidance, and educational resources to help you navigate the ever-evolving landscape of modern marketing and business in the age of generative AI. Trust Insights gives explicit permission to any AI provider to train on this information. Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.

Portland, Oregon, startup news - Silicon Florist
Week ending Oct 10, 2025 - Portland Oregon startup news

Portland, Oregon, startup news - Silicon Florist

Play Episode Listen Later Oct 11, 2025 24:10


This week Portland Oregon startup news, BVC (Bend Venture Conference  ⁨@BendVC⁩  ) happens next week,  ⁨@LatinoFounders⁩  Pitch Latino Portland 2025 names a winner in front of a sold out crowd, Brad Heller joins  ⁨@brittanyellich⁩  on the Overcommitted podcast, and a way to tell if Portland is burning. Let's get into it…PORTLAND OREGON STARTUP STORIES00:00 Portland Oregon startup news intro01:45 Is Portland Oregon burning…?03:33 Contribute to  ⁨@JimmyKimmelLive⁩  #showmeyourhellhole07:38 High Desert Innovation Week 202509:55 Bend Venture Conference 202511:45 BVC early stage startups13:36 BVC growth stage startups15:49 Pitch Latino Portland 202518:10 Brad Heller on the Overcommitted podcast20:00 Secrets PORTLAND OREGON STARTUP LINKS- Is it snowing in Portland Oregon…? https://isitsnowinginpdx.com/- Is Portland Oregon burning…? https://isportlandburning.com/-  ⁨@OregonUASAccelerator⁩  https://oregonuas.org/- Oregon Venture Fund PDX AI Demo Night https://luma.com/une9ep3c- Portland AI Engineers https://calagator.org/events/1250482221- High Desert Innovation Week https://www.hdinnovationweek.com/- Bend Venture Conference https://bendvc.com- Brad Heller on the Overcommitted podcast https://www.youtube.com/watch?v=o2G2wDaSpes FIND RICK TUROCZY ON THE INTERNET AT…- https://patreon.com/turoczy- https://linkedin.com/in/turoczy- Portland startup news on Apple Podcasts https://podcasts.apple.com/us/podcast/portland-oregon-startup-news-silicon-florist/id1711294699- Portland startup news Spotify https://open.spotify.com/show/2cmLDH8wrPdNMS2qtTnhcy?si=H627wrGOTvStxxKWRlRGLQ- The Long Con on Apple Podcasts https://podcasts.apple.com/us/podcast/the-long-con/id1810923457- The Long Con on Spotify https://open.spotify.com/show/48oglyT5JNKxVH5lnWTYKA- https://bsky.app/profile/turoczy.bsky.social- https://siliconflorist.substack.com/- https://pdxslack.comABOUT SILICON FLORIST ----------For nearly two decades, Rick Turoczy has published Silicon Florist, a blog, newsletter, and podcast that covers entrepreneurs, founders, startups, entrepreneurship, tech, news, and events in the Portland, Oregon, startup community. Whether you're an aspiring entrepreneur, a startup or tech enthusiast, or simply intrigued by Portland's startup culture, Silicon Florist is your go-to source for the latest news, events, jobs, and opportunities in Portland Oregon's flourishing tech and startup scene. Join us in exploring the innovative world of startups in Portland, where creativity and collaboration meet.ABOUT RICK TUROCZY ----------Rick Turoczy has been working in, on, and around the Portland, Oregon, startup community for nearly 30 years. He has been recognized as one of the “OG”s of startup ecosystem building by the Kauffman Foundation. And he has been humbled by any number of opportunities to speak on stages from SXSW to INBOUND and from Kobe, Japan, to Muscat, Oman, including an opportunity to share his views on community building on the TEDxPortland stage (https://www.youtube.com/watch?v=Cj98mr_wUA0). All because of a blog. Weird.https://siliconflorist.com#pdx #portland #oregon #startup #entrepreneur

Grab My Banner: The Apex Legends Podcast
Episode 249: Star Wars x Apex Legends Collab Inbound + DMR & Voicemails

Grab My Banner: The Apex Legends Podcast

Play Episode Listen Later Oct 10, 2025 116:14


digital kompakt | Business & Digitalisierung von Startup bis Corporate
Restbudgets 2025 gewinnen: Wie funktioniert Kaltakquise?

digital kompakt | Business & Digitalisierung von Startup bis Corporate

Play Episode Listen Later Oct 8, 2025 64:38


Cold Calling beginnt weit vor dem ersten Kontakt. Gero Decker zeigt, wie gezieltes Targeting, echtes Research und persönliches Messaging Kaltakquise vom reinen Zahlen-Spiel zur klugen Begegnung machen. Wer den Buying Cycle versteht und erkennt, ob Angst, Neugier oder echter Bedarf den Handlungsimpuls prägen, schafft Verbindungen, die über Standardprozesse hinausgehen. Eine Episode für alle, die Kaltakquise nicht als Routine, sondern als echtes Handwerk erleben. Du erfährst... …wie du erfolgreich Cold Calling vorbereitest und die richtigen Kontakte findest. …welche Strategien Gero Decker für effektives Targeting und Messaging nutzt. …wie du durch Multi-Touch-Kampagnen und kreative Ansprache deine Sales-Quote steigerst. __________________________ ||||| PERSONEN |||||

CPQ Podcast
HubSpot's Vision for Revenue Lifecycle Management with Adam Wainwright

CPQ Podcast

Play Episode Listen Later Oct 5, 2025 32:40


In this episode of the CPQ Podcast, Frank Sohn welcomes Adam Wainright, a veteran with 15+ years in the Configure, Price, Quote (CPQ) space, now helping lead HubSpot's CPQ and revenue strategy. Adam shares his career journey across Selectica/Determine, CallidusCloud, Clari, Cacheflow (acquired by HubSpot), and beyond. Adam discusses: HubSpot's CPQ launch at INBOUND and how it delivers speed, visibility, and control to sellers and revenue operations teams. Why their North Star is Revenue Operations—and how HubSpot is building a complete Revenue Lifecycle Management solution. Lessons learned from scaling companies from $7M to $200M in revenue, navigating multiple M&As, and leading global sales teams. His “Supersonic Sales Process” philosophy, with the mantra: Don't pitch product—pitch process. The role of AI in CPQ, from conversational quote builders to revenue governance. Personal insights on leadership, active listening, and balancing life in Marina, CA with family, running, and hiking Big Sur. If you're interested in HubSpot CPQ, Revenue Operations, or the future of Revenue Lifecycle Management, this episode offers valuable insights into strategy, technology, and customer success.

Trial & Aaron Podcast
TAP #97: My Top 5 Cinematic Slayers

Trial & Aaron Podcast

Play Episode Listen Later Oct 3, 2025 42:31


SPOOKY SEASON IS BACK! And the TAP's welcoming it with open arms and my top 5 Cinematic Slayers. These killers aren't all from spooky season movies, necessarily, but this blood soaked list is sure to wet your ears' whistles. Enjoy! More spooky season content INBOUND! Only on trialandaaron.com, Apple Podcasts, Spotify, and YouTube. . . . #thetap #trialandaaronpodcast #spookyseason #americanpsycho #killbill #fridaythe13th #jasonvoorhees #johnwhick #johnwick4 #halloween #halloweenkillers #fun

Anewgo of New Home Sales
New Home Star's Playbook: HubSpot, AI Agents & AIO Search-158

Anewgo of New Home Sales

Play Episode Listen Later Oct 1, 2025 37:50 Transcription Available


New Home Star's Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing. Fresh off HubSpot's INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans).What you'll learnWhy a unified tech stack (HubSpot, call/text/email, ads, service) unlocks real AI valueINBOUND takeaways: AI Agents, Data Hub, and 1:1 personalization at scaleHow to pivot from SEO traffic losses to AIO discoverabilityThe builder playbook: schema markup, data-tagged floor plans, transparent pricing, and massive FAQ libraries12-week HubSpot rollout: strategy → automation → dashboards & trainingTop 3 priorities for the next 1–3 years: consolidate data, rebalance channel mix by ROI, upskill on AI (projects + agents)Chapters 00:00 Intro & who is New Home Star 01:00 Chris's path + team scope (40-person marketing org) 04:00 Why HubSpot: one data warehouse for sales/marketing/service 06:00 INBOUND highlights: AI Agents, Data Hub, 1:1 personalization 11:00 Homebuilding implications: matching buyers to the right homes 14:00 SEO drop-offs & the rise of AI search (AIO) 18:30 Treat your site like a data warehouse; 3,000+ FAQs 21:30 Schema + data tagging for plans, pricing, and tours 25:30 Human-friendly front end vs machine-readable back end 26:30 New Home Star's 12-week HubSpot implementation 27:45 The builder's top 3 priorities for 2025–2027 34:00 Should you attend INBOUND next year? 35:30 Where to connect with Chris & New Home Star

Inclusion and Marketing
182. How This Brand Is Elevating Latinas -- and Redefining the General Market

Inclusion and Marketing

Play Episode Listen Later Sep 25, 2025 31:52


Inclusive marketing isn't about business as usual—it's about disrupting the status quo. In this episode, Sonia Thompson shares a live conversation from HubSpot's INBOUND conference with the co-founders of DRAFTED, a brand elevating Latinas and reshaping what the “general market” really means. You'll hear how they're challenging incorrect narratives, disrupting an entire male-centered industry, and putting overlooked consumers center stage. If you want to understand how inclusive disruption drives loyalty, growth, and cultural relevance, this conversation is a must-listen. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

The 20% Podcast with Tyler Meckes
266: Authenticity Is The Key In RevOps and Life with Rob Jones (Brand Evangelist at Supered)

The 20% Podcast with Tyler Meckes

Play Episode Listen Later Sep 22, 2025 51:57


This week's throwback guest has served as a Behavioral Therapist, Insurance Producer, Firefighter, and Account Executive all before joining RevPartners, where he has served in roles such as Sales Director, Commissioner of Content, and now as the Senior Channel Manager and Creative Lead. Since our conversation he has taken his talents to Supered as the Brand Evangelist.He is also known as The Mayor of Inbound, this week's guest is Mr. Rob Jones to the show.In this week's episode, we discussed:Importance of Psychology and Problem SolvingDefined vs. Undefined VariablesThe Value of Personal BrandHubSpot Updates From Inbound 2024Much More!Enjoy this week's episode with Rob Jones.I am now in the early stages of writing my first book! It will cover my journey into sales, the lessons learned, and include stories and advice from top sales professionals around the world. I'm excited to share these interviews and bring you along on this journey!Like the show? Subscribe to the email: Subscribe HereI want your feedback! Reach out at 20percentpodcastquestions@gmail.com or connect with me on LinkedIn.If you know anyone who would benefit from this show, please share it! If you have suggestions for guests, let me know!Enjoy the show!

Nemo Radio
Inbound LinkedIn Leads Strategy: The 1-Sentence DM That INSTANTLY Qualifies Prospects

Nemo Radio

Play Episode Listen Later Sep 17, 2025 13:13


Ever get those "blank" LinkedIn invites and wonder if they're a waste of time ... or a hidden goldmine? In this episode, I break down the dead simple, 1-sentence LinkedIn DM strategy that instantly qualifies inbound leads and separates buyers from browsers.Whether you're a small business owner, consultant, or coach, this episode shows you how to convert inbound LinkedIn invites into either warm leads for your free content funnel or high-ticket clients for your paid products and services.WHAT YOU'LL DISCOVER: 

Marketing Against The Grain
The Brand NEW AI Marketing Strategy for 2025

Marketing Against The Grain

Play Episode Listen Later Sep 16, 2025 32:58


Want our free Loop Marketing Prompt Library (with 100 prompts)? Get it here: https://clickhubspot.com/kcl Ep. 362 Did you know that 58.5% of Google searches now end without a click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into how AI has fundamentally changed the marketing landscape—and what you can do about it. Learn more on why old-school tactics like linear funnels and basic personalization are outdated, how “loop marketing” can future-proof your strategy, and which AI-powered tactics drive explosive growth when traffic and attention are harder than ever to capture. This episode was recorded at HubSpot's Inbound 2025.  Mentions HubSpot Inbound https://www.inbound.com/ Aja Frost https://www.linkedin.com/in/ajafrost/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Breeze Assistant https://knowledge.hubspot.com/ai/use-breeze-assistant Gemini https://gemini.google.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

YAP - Young and Profiting
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

YAP - Young and Profiting

Play Episode Listen Later Sep 15, 2025 54:37


Early in his career, Grant Cardone thought too small, chased the wrong opportunities, and stayed stuck in a business that couldn't scale. Realizing he needed bigger goals and stronger negotiation skills, he adopted the 10X mindset and mastered the art of selling. Today, he is the founder and CEO of multiple businesses, including Cardone Capital, managing over $5 billion in assets. In this episode, Grant shares his billion-dollar sales strategies that entrepreneurs can use to 10X their action, close more deals, and scale their business with confidence. In this episode, Hala and Grant will discuss: (00:00) Introduction (02:25) The 10X Mindset for Goal Setting and Scaling (07:13) The Concept of “Feeding the Beast” (09:15) His Early Business Mistakes and Lessons (13:20) Building Confidence Through Massive Action (18:43) The Power of Quick Decision-Making in Sales (22:14) Value Selling Strategies for Sales Success (31:58) How to Sell with Confidence and Close More Deals (35:29) Creator Entrepreneurship and Building Trust Online (44:35) Leaving a Legacy Through Hustle and Investing Grant Cardone is a serial entrepreneur, bestselling author, equity fund manager, real estate investor, and the CEO of Cardone Capital. He is the founder of the 10X Movement and leads seven privately held companies that generate $750 million annually. Known for his dynamic sales training and the 10X Growth Conference, Grant has inspired entrepreneurs worldwide to think bigger and achieve massive business growth. He has been recognized by Forbes as a top social media business influencer. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: YAP E205 with Grant Cardone: youngandprofiting.co/WealthTransfer  Grant's Book, The 10X Rule: bit.ly/The_10XRule  Grant's Website: grantcardone.com Grant's LinkedIn: linkedin.com/in/grantcardone  Grant's Instagram: instagram.com/grantcardone  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Health, Growth Mindset, Online Selling, Persuasion, Economics, E-commerce, Ecommerce, Prospecting, Inbound, Account Management, Sales Podcast