Podcasts about Inbound

Thank you, Martin, for going back in time with The Sales Evangelist podcast. Thanks to him, we're going back to episode 1177 where I deep-dived into why leads are creating more work for us.In this episode, I share why many small organizations struggle with their inbound sales and how to fix it. The challenge is always deciding who should follow up on them and how to do it effectively.The Sales TeamAssume that a sales team is composed of three people: the marketing person who does almost everything, the junior assistant who helps with content creation, and the outsourced person who does the marketing strategies. Among the three, who should follow-up the lead? Not all leads are created equal. This means that before deciding who will follow up the lead, the lead should be evaluated first.You don't want your salesperson pitching to a lead that in the end would go to another competitor.Do a Pre-QualificationDo a pre-qualification in your organization to know if the people you are going to have the conversation with are ready to consider the deal. Set a benchmark and rules for what you consider a marketing quantifiable lead. Consider the following questions: What is considered a sales qualified lead?What is the KPI of your organization? How many new inbound leads do you want to get per quarter/per month?How much money do you want to generate from those leads?The answers to those questions will lead you to your ideal customer. It would also help you identify the triggers that qualify them to be a marketing quantifiable lead and a sales qualified lead. The work is far more efficient because when a lead comes in, your salespeople can vet them and follow the pre-qualification factors you've set to see if the lead can generate new business for the organization. This is also helpful in maintaining your current customers. Create a SystemCreate a system to efficiently manage the workload. The marketing team can do the pre-qualification to increase the odds of the lead being converted into something real. Whenever a lead comes in, let marketing take a look at it and check the website and the title of the person. Then let the intern or junior marketing rep take over the other tasks like looking into LinkedIn, HubSpot, Marketo, or other platforms you have to find the data that you can transfer into your CRM. Marketing can help fix the problem of having to go back to the beginning of the funnel and pre-qualify the leads again because they're not yet ready at the moment. Website Leads MatterThe sales team sometimes takes for granted the leads that they didn't hunt for. A good example is leads coming in from the websites. It is disheartening when a sales rep doesn't take that into consideration when a lead comes in via the website. Whenever an inbound lead comes in, it is best to use your flow process to follow-up particular prospects. It should be written and put in your company's playbook so that everyone can read it and use it with every inbound lead that comes in.Follow-up Right Away A stat from insidesales.com said that a lead that's contacted within five minutes is 100 times more likely to convert than leads that are followed-up 90 minutes later.When a lead comes in, follow up right away. You're more likely to convert than if you wait. The sales team can take a quick visit to the person's website, check their LinkedIn profile, and the pages they've visited on your site. Focus On The People That...

Kyle Norton is the Chief Revenue Officer at Owner.com, where he scaled revenue from $2M to $40M ARR in under 3 years while selling to one of the toughest markets: SMB restaurants. Before Owner, Kyle led sales at Shopify, where he helped architect one of the most operationally elite GTM orgs in SaaS.  Agenda: 00:00 – From Shopify to $40M ARR at Owner.com 06:40 – Why Founders Who Skip Sales Get Burned 11:50 – 90% Inbound, Then 70% Outbound — And Why Neither Is Enough 17:40 – How to Use AI in Sales to Massively Increase Outbound 24:30 – BDRs Don't Get Paid for Demos. Only Closed Revenue. 30:50 – The 3-Part Sales Scorecard That Replaced My Gut 36:20 – I Posted a Job on LinkedIn and Got 1,200 Applicants 42:15 – I Fired a Rep on Day 11. Here's Why. 49:40 – We Don't Do Pipeline Reviews. The Secret... 55:00 – The One Call Close Script That Wins in 99% of Cases 1:03:10 – Why YouTube Is Our Underrated Growth Weapon 1:14:30 – Sales Is a Personal Development Exercise Disguised as a Career 1:20:45 – The Night We Closed Until 1AM and Hit the Number  

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn this episode of Speak Up - our host Craig O'Neill welcomes his friend and colleague, Brandon Crusha to talk about what Memorial day means to him.Brandon served in the United States Marine Corp and was deployed multiple times to Iraq.He invites our listeners to enjoy their day - and reflect on the gift that was given to them by those who paid the ultimate price.Brandon specifically referenced a film in this episode called - The Gift. Linked here: https://www.amazon.com/gp/video/detail/B0DPGVH9GB/ref=atv_dp_share_cu_r The Gift is a documentary about Corporal Jason L. Dunham - who on April 14, 2004 threw himself on a live grenade to protect his fellow Marines.It is well worth your time.Brandon personally knew and served with many of the individuals in that film, whom he joined in the same regiment just after those events.This conversation between Craig and Brandon intentionally invites listeners to ‘enjoy' a deeper and more meaningful perspective of memorial day thanks to our connection with Brandon.We also discuss what you might consider saying to a soldier or Marine on Memorial day - or, perhaps - how it is OK to say nothing at all and simply feel gratitude for the gift of freedom that has been paid at the ultimate price.Today's WOTD is FreedomNounthe absence of necessity, coercion, or constraint in choice or actionthe quality of being frank, open, or outspokenThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute's coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comAutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact InformationEmail Craig O'Neill: speakup@craigoneill.netJoin Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/

Stab High Japan presented by Monster Energy is finally here! The event will be broadcast live on stabmag.com and the Stab Premium app at 5 pm on May 23rd and 24th (PDT), or 10 am on May 24th and 25th (AEST). In this ep, Stace, Mikey and Buck dissect everything they've seen, heard, and felt in Japan on the eve of Stab High qualifiers day.

Preview Author Robin George Andrews, "How to Kill an Asteroid," reports on the incomplete planning for decision making in the event a city killer asteroid is inbound. More later. 1952

Do you ever feel like your writing has to be perfect before you can share it? You're not the only one. Many first-time authors get stuck revising the same sentences over and over. But here's the truth: your first draft isn't supposed to be perfect—it's supposed to get your ideas out of your head and onto the page. Writing a book is a journey. It will challenge you, grow your voice, and shape your message. The most important thing you can do is keep going, even when it feels messy. That's how you build something worth refining. You don't have to go it alone if you're feeling stuck. I've gathered a group of experienced professionals at Biz Book Pub Hub who can support you through every stage of the writing process. Visit www.BizBookPubHub.com to explore free resources and meet Hub Partners who can help. Now, let's get into today's panel. Our authors are here to share their writing journeys with you. Greg Davis wrote “Checkmate: Tips & Lessons to Help You Make the Right Moves to Achieve Happiness!,” a practical and heartfelt guide that blends life lessons, financial wisdom, and personal stories to help you overcome obstacles, pursue your passions, and make the right moves toward lasting happiness. Joy Rains wrote “Meditation Illuminated: Simple Ways to Manage Your Busy Mind,” a clear, practical guide that helps busy minds learn to meditate with ease, offering accessible techniques, step-by-step instructions, and timeless wisdom to reduce stress and build a lasting practice. Kim Groshek is the author of “365 Days of Pause & Abundance: Practical Daily Tips & Wisdom,” a daily guide that helps entrepreneurs and leaders cultivate intentional moments of stillness to spark clarity, creativity, and sustainable success—one mindful pause at a time.   Please join me in welcoming Greg, Joy, and Kim.  In this episode, we discuss the following:

Send us a textInbound leads. Team trust. $125K in 7 weeks.These aren't buzzwords—they're the real results of a client who implemented the systems built by my guest, James Donovan, founder of Nine Two Media. In this episode, James breaks down the exact strategy his agency used to help a service-based firm generate $125,000 in new business in just 49 days using Google Business Profile visibility, Local Service Ads, and targeted positioning that drives results without relying on referrals or bloated retainers.But we don't stop at marketing. We dig into the leadership shifts that make that kind of scale possible—and sustainable. James shares what it took to step out of daily fulfillment, trust his team, and build the systems that allowed both his agency and his clients to grow. That's the real work—moving from operator to CEO.If you're stuck in the weeds of fulfillment or wearing every hat in your agency, this conversation will show you what's possible when systems, strategy, and leadership align. And if you're already scaling past seven figures, this is a masterclass in how to lead through systems and multiply your impact.Listen now to discover:How James helped a client generate $125K in just 7 weeks using inbound systemsWhy Google visibility is still the most underutilized lead gen lever for service-based firmsThe leadership shift required to delegate, trust, and lead at scaleWhether you're still inside the day-to-day—or already building a leadership team—this episode will challenge how you think, lead, and grow.Books Mentioned:Booked Solid: Digital Marketing Strategies That Actually Work for Accounting Firms by James DonovanThe Slight Edge by Jeff OlsonConnect with James Donovan:Looking to build predictable client acquisition systems for your B2B service firm? Connect with James Donovan at ninetwomedia.com or on LinkedIn to learn how his team helps service businesses drive inbound leads using Google visibility, Local Service Ads, and smart positioning.Support the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

As they continue to win series, the Atlanta Braves are building some steady momentum as they prepare to welcome back a pair of star players very soon. Grant McAuley discusses the recent goings on for the Braves, the sustained winning, the key performers, and the impending returns of Spencer Strider and Ronald Acuña Jr., both of whom could make a profound impact on the club's trajectory the rest of the way. Meanwhile, the baseball world was surprised by the long-debated reinstatement of all-time hits leader Pete Rose from the permanently ineligible list. What went into Commissioner Rob Manfred's decision, was it finally time or should Rose still be on the outside looking in, and what are his Hall of Fame chances? Jayson Stark of The Athletic joins to discuss that and more. From The Diamond airs live on 92-9 The Game in Atlanta on Sundays throughout baseball season. You can also subscribe wherever you get your podcasts. Every episode of the show and more great Braves coverage is available at FromTheDiamond.com.

Chaos Inbound? | Ep. 950 The Daily Dose Visit Tammy - Redpills.tv/nipcoach Redpills.tv/nipsummit Redpills.tv/nipnetwork Visit Josh WEBSITE https://redpills.tv SUBSTACK https://redpillproject.substack.com TELEGRAM https://t.me/redpillstv X https://x.com/@realjoshuareid Email: redpillstv@gmail.com HELP SUPPORT The Repill Project! [Tip Jar] Tips Are Tax Free...It Helps! https://www.paypal.com/paypalme/redpillstv https://www.givesendgo.com/redpills https://cash.app/$redpillproject https://www.redpillprojectmedia.com/crypto With Crypto BTC bc1qgm2vmd7ruh7xetrc0gyt5lt7seg3ygfvuyfxyu ETH 0xDED43a97cdd2959Ae8240E437B8B46D95D110f91 Sol 8gmU4fpe2oFQqALQWwPnNyjW4vp7jF3nPV11E5u6XnVq Sui 0x6a4cfa58c6b687284d62494454188e52e17f8cd7ecbf0325acb89efe20d7a453 Xrp rNj44657TtNUhjWaSAu4mvs86f5rxodzaM Ada addr1q8ds06p2wapw9jr2cug0kv2sud7er0td88cpm30nsv239fc5ae0rkaasv97359wqgu27x28amqd2kd69awtlcdj9xqds2aghx3 VISIT & SUPPORT OUR SPONSORS Immune Modulating Mushrooms HUMANS Coriolis Versicolor Immune Modulating Mushrooms https://redpills.tv/Mushroom inForce Restore Mushrooms https://redpills.tv/Restore inForce Clarity Mushrooms https://redpills.tv/Clarity PETS Dogs https://redpills.tv/Dogs Cats https://redpills.tv/Cats GOODBRU BIOTICS www.Goodbru.com/Redpill MYPILLOW Use Promo Code: RPP at MyPillow.com to get even lower prices. Visit Jeff Wong - The 365 Method www.the365method.com Visit Tammy https://redpills.tv/nipcoach https://redpills.tv/nipsummit https://redpills.tv/nipnetwork LIVE Q&A Thursday and Friday Night on our Private Social Network www.socialredpill.com SUBSCRIBE TO OUR OTHER CHANNELS Rumble https://rumble.com/c/RedpillProject GETTR https://gettr.com/user/redpill Foxhole App: https://pilled.net/#/profile/127862 Facebook: https://www.facebook.com/redpillproje... DLive: dlive.tv/RedpillProject

Orca Security just acquired Opus, Portland Startup Week 2025 draws to a close, Columbia River Pitch applications are due, and Demolicious heads north. All this and more in Portland startup news. Let's get into it…PORTLAND STARTUP LINKS- NedSpace in the Portland Business Journal https://www.bizjournals.com/portland/inno/stories/inno-insights/2025/05/14/inside-portlands-reimagined-nedspace.html- Mike Ulin leaves Paxton https://pioneeringthoughts.substack.com/p/turning-the-page-reflecting-on-paxton- Columbia River Pitch applications are due May 20 (I said May 19) https://www.tieoregon.org/pitch-oregon/columbia-river-pitch- Demolicious Seattle https://www.meetup.com/demolicious-portland/events/307831573/- Chatting with Juan Barraza https://www.youtube.com/watch?v=DIW_DF6rTW4PORTLAND STARTUP NEWS 00:00 Unicorn Orca Security acquires Opus01:23 Portland Startup Week 2025 ends02:45 See you at the Portland Startup Week 2025 closing party…?03:09 Celebrating AANHPI startup founders and community leaders06:07 NedSpace featured in the Portland Business Journal 08:15 Paxton founding CTO is moving on to something new09:49 Columbia River Pitch applications are due 10:40 Demolicious Seattle 12:40 The Long Con with Juan BarrazaFIND RICK TUROCZY ON THE INTERNET AT…- https://patreon.com/turoczy- https://linkedin.com/in/turoczy- Portland startup news on Apple Podcasts https://podcasts.apple.com/us/podcast/portland-oregon-startup-news-silicon-florist/id1711294699- Portland startup news Spotify https://open.spotify.com/show/2cmLDH8wrPdNMS2qtTnhcy?si=H627wrGOTvStxxKWRlRGLQ- The Long Con on Apple Podcasts https://podcasts.apple.com/us/podcast/the-long-con/id1810923457- The Long Con on Spotify https://open.spotify.com/show/48oglyT5JNKxVH5lnWTYKA- https://bsky.app/profile/turoczy.bsky.social- https://siliconflorist.substack.com/- https://pdxslack.comABOUT SILICON FLORIST ----------For nearly two decades, Rick Turoczy has published Silicon Florist, a blog, newsletter, and podcast that covers entrepreneurs, founders, startups, entrepreneurship, tech, news, and events in the Portland, Oregon, startup community. Whether you're an aspiring entrepreneur, a startup or tech enthusiast, or simply intrigued by Portland's startup culture, Silicon Florist is your go-to source for the latest news, events, jobs, and opportunities in Portland Oregon's flourishing tech and startup scene. Join us in exploring the innovative world of startups in Portland, where creativity and collaboration meet.ABOUT RICK TUROCZY ----------Rick Turoczy has been working in, on, and around the Portland, Oregon, startup community for nearly 30 years. He has been recognized as one of the “OG”s of startup ecosystem building by the Kauffman Foundation. And he has been humbled by any number of opportunities to speak on stages from SXSW to INBOUND and from Kobe, Japan, to Muscat, Oman, including an opportunity to share his views on community building on the TEDxPortland stage (https://www.youtube.com/watch?v=Cj98mr_wUA0). All because of a blog. Weird.https://siliconflorist.com#pdx #portland #oregon #startup #entrepreneur

If you don't understand the language of marketing, you're making the game harder on yourself.In this episode, I cover some of the most important marketing terms that have been used for decades in traditional and digital marketing. These are the words that come up over and over again, and if you don't know them, you're at a disadvantage.Here's what you'll learn:1. The 4 P's of Marketing—why every brand needs them to make money.2. Targeting & Segmentation—how to avoid wasting money on the wrong audience.3. Positioning & Brand Equity—how to make people see your brand as valuable.4. Conversion Rate, ROI & SEO—the numbers that tell you if your marketing is actually working.5. Inbound vs. Outbound Marketing—why I only focus on inbound.Marketing isn't just about creativity—it's about strategy. If you don't know these terms, you'll struggle to grow your business.-------------------About Manuel Suarez:Manuel Suarez, known as the "Marketing Ninja" and a "Best Selling Author" of "Marketing Magic", leads Attention Grabbing Media (AGM), a marketing agency honored three times on the Inc 5000 list. With a team of over 120, AGM specializes in turning attention into profit for a wide array of brands. In 2023 alone, brands managed by AGM exceeded 250 million USD in revenue.Manuel is also the co-founder of NaturalSlim, a self-funded high 9-figure brand. He has elevated thousands of businesses across various sectors and has directed marketing campaigns for industry leaders like Dr. Eric Berg, Grant Cardone, and Daymond John.He is also responsible for two of the top 15 largest U.S. YouTube channels—Dr. Eric Berg and MetabolismoTV—which together have over 20 million subscribers. Over seven years, his strategies have amassed 8 billion views, generated 5 million leads, and earned over 500 million USD in revenue.Follow Manuel Suarez on Social Media:- Facebook: https://www.facebook.com/theninjamarketer/- Instagram: https://www.instagram.com/mrmanuelsuarez/- TikTok: https://www.tiktok.com/@mrmanuelsuarez- X (formerly Twitter): https://x.com/MrManuelSuarez- LinkedIn: https://www.linkedin.com/in/mrmanuelsuarez/Learn More About AGM:- Visit our website: https://www.agmagency.comNeed Help with Your Marketing?- Talk to a Ninja: https://www.talktoaninja.comCheck Out Manuel's Book, a #1 Seller on Amazon:- Marketing Magic by Manuel Suarez: https://a.co/d/gbwHKSf

In this episode of Demand Gen Studio, we explored the complexities of lead management and the distinctions between prospecting and qualification.We covered both inbound and outbound marketing strategies, the roles of marketing and sales teams, and the significance of having a unified definition of leads. The discussion highlights the necessity for team alignment, effective success measurement, and strategies to enhance both efficiency and effectiveness in lead management processes.Hope you enjoy!00:00 Introduction to Lead Management04:36 Understanding Lead Qualification vs. Prospecting12:03 The Role of Marketing and Sales Teams18:07 Inbound vs. Outbound Efforts25:16 Measuring Success in Lead Management29:01 Improving Efficiency and Effectiveness36:43 Conclusion and Key Takeaways

Bonus & Recap

Portland Startup Week, Oregon Tech Awards, AI and VC training, two new Seattle VCs, and more in PDX startup news, this week. Let's get into it…PORTLAND STARTUP LINKS- Portland Startup Week 2025 https://lu.ma/pdxstartupweek- Startup founders: Where are they now…? https://www.meetup.com/pie-portland-startup-community/events/307287191/- Rogue Women VC fellowship https://airtable.com/appy6R9QwGbOp9DQd/shrkrIALeYcqkRw6o- Incisive Ventures thesis https://incisive.vc/2020/09/18/incisive-ventures-meta-themes/- AI Launchpad NW https://www.ailaunchpadnw.com/- Oregon AI Bootcamp https://www.oen.org/oregon-ai-bootcamp/ PORTLAND OREGON STARTUP NEWS00:00 Portland Startup Week 202501:45 Startup founders: Where are they now…? AAPI edition04:00 Rogue Women VC fellowship05:30 Two new Seattle VCs06:57 Two new AI training events10:27 TAO Oregon Tech Awards 202512:05 Westside Pitch 2025 winners (rumored)FIND RICK TUROCZY ON THE INTERNET AT…- https://patreon.com/turoczy- https://linkedin.com/in/turoczy- Portland startup news on Apple Podcasts https://podcasts.apple.com/us/podcast/portland-oregon-startup-news-silicon-florist/id1711294699- Portland startup news Spotify https://open.spotify.com/show/2cmLDH8wrPdNMS2qtTnhcy?si=H627wrGOTvStxxKWRlRGLQ- https://bsky.app/profile/turoczy.bsky.social- https://siliconflorist.substack.com/- https://pdxslack.comABOUT SILICON FLORIST ----------For nearly two decades, Rick Turoczy has published Silicon Florist, a blog, newsletter, and podcast that covers entrepreneurs, founders, startups, entrepreneurship, tech, news, and events in the Portland, Oregon, startup community. Whether you're an aspiring entrepreneur, a startup or tech enthusiast, or simply intrigued by Portland's startup culture, Silicon Florist is your go-to source for the latest news, events, jobs, and opportunities in Portland Oregon's flourishing tech and startup scene. Join us in exploring the innovative world of startups in Portland, where creativity and collaboration meet.ABOUT RICK TUROCZY ----------Rick Turoczy has been working in, on, and around the Portland, Oregon, startup community for nearly 30 years. He has been recognized as one of the “OG”s of startup ecosystem building by the Kauffman Foundation. And he has been humbled by any number of opportunities to speak on stages from SXSW to INBOUND and from Kobe, Japan, to Muscat, Oman, including an opportunity to share his views on community building on the TEDxPortland stage (https://www.youtube.com/watch?v=Cj98mr_wUA0). All because of a blog. Weird.https://siliconflorist.com#pdx #portland #oregon #startup #entrepreneur

What if one conversation with a seller could change your entire business strategy? In this episode, Randy Guevarra breaks down the power of discovery in wholesaling—where 90% of the magic happens. From probate deals to financial mindset shifts, Randy walks us through one of his biggest wins, the impact of inbound leads, and how the purchase agreement reflects the heart of your relationship with the seller.For more winning stories be sure to check out TTP Training Program for more guidance.---------Show notes:(1:03) Beginning of today's episode(5:30) 90% of the business comes from the discovery process(6:48) What is probate?(11:22) Biggest deal that went to his account(11:58) How financial thermostat affects your business(14:51) Inbound leads, talking to people, and making offers(18:13) The relationship between you and the seller truly outline in the purchase agreement(21:17) Breaking down a deal----------Resources:DealMachineContact Randy at: (702) 789-6295 or email him at: rjehomes64@gmail.com To speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community are endless, what are you waiting for?

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our episode today, we welcome guest Hunt Demarest, CPA ABV.Hunt is the host of Business by the Numbers and, as our host Craig O'Neill will tell you… Hunt uses words really well for a numbers man!This episode came to be after Craig found himself on a walk and listening to one of Hunts recent episodes, Episode 163 - Where are my customers? It's a great episode on getting to the root of what the numbers are actually telling you - and guess what - it involves actually picking up the phone and talking to people!Hunt's episode played right after Craig had listened to an episode on a health/wellness program which spoke on a similar topic… going straight to the source of information!Often times we can get caught up in the minutia of details and analysis.If we are not careful - it can lead to assumptions and wrong conclusions.As Hunt says, “Numbers do not lie, but they do not tell the whole story.”Getting the whole story inevitably involves communication - and it isn't always comfortable for people to pick up a phone to get it.While the takeaway for today's episode is in the title, it expands as you listen to Hunt and Craig explore a range of topics from talking to clients, employees, and even family. Today's WOTD is Gumptionnounthe ability to make intelligent decisions especially in everyday mattersLearn more about Hunt Demarest here: https://paarmelis.com/business-by-the-numbers/Look for his book here: https://a.co/d/hAf0cDFThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute's coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comAutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact InformationEmail Craig O'Neill: speakup@craigoneill.netJoin Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network:

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our episode today, we welcome guest Hunt Demarest, CPA ABV.Hunt is the host of Business by the Numbers and, as our host Craig O'Neill will tell you… Hunt uses words really well for a numbers man!This episode came to be after Craig found himself on a walk and listening to one of Hunts recent episodes, Episode 163 - Where are my customers? It's a great episode on getting to the root of what the numbers are actually telling you - and guess what - it involves actually picking up the phone and talking to people!Hunt's episode played right after Craig had listened to an episode on a health/wellness program which spoke on a similar topic… going straight to the source of information!Often times we can get caught up in the minutia of details and analysis.If we are not careful - it can lead to assumptions and wrong conclusions.As Hunt says, “Numbers do not lie, but they do not tell the whole story.”Getting the whole story inevitably involves communication - and it isn't always comfortable for people to pick up a phone to get it.While the takeaway for today's episode is in the title, it expands as you listen to Hunt and Craig explore a range of topics from talking to clients, employees, and even family. Today's WOTD is Gumptionnounthe ability to make intelligent decisions especially in everyday mattersLearn more about Hunt Demarest here: https://paarmelis.com/business-by-the-numbers/Look for his book here: https://a.co/d/hAf0cDFThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute's coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comAutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact InformationEmail Craig O'Neill: speakup@craigoneill.netJoin Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network:

The CEO's Strategic Growth Edge: A Go-To-Market System That Scales“You don't need more leads—you need clarity. Clarity on where your business can grow the most, the fastest, and at the highest margin. That's what a real go-to-market system delivers. It's not about volume anymore—it's about alignment, focus, and making sure every team—marketing, sales, and customer success—is executing toward the same outcome. That's how CEOs scale with confidence.” That's a quote from Sangram Vajre, and a sneak peek at today's episode.Welcome to Revenue Boost: A Marketing Podcast. I'm your host, Kerry Curran—revenue growth expert, industry analyst, and relentless advocate for turning marketing into a revenue engine. Each episode, we bring you the strategies, insights, and conversations that help drive your revenue growth. So search for Revenue Boost in your favorite podcast directory and hit subscribe to stay ahead of the game.In The CEO's Strategic Growth Edge: A Go-to-Market System That Scales, I'm joined by bestselling author and GTM expert Sangram Vajre to discuss why go-to-market isn't a marketing tactic—it's a CEO-level growth system. In this episode, you'll learn the three phases every business must navigate to scale, why alignment beats activity in every growth stage, how CEOs can drive clarity, trust, and margin-focused decisions across teams, and why AI is only a threat if you're still riding the demand-gen horse.If you're a growth-minded CEO or exec, this episode gives you the roadmap and the mindset to scale faster, smarter, and stronger. Be sure to listen through to the end, where Sangram shares three key tips—his ultimate advice for any leader ready to level up their go-to-market strategy. Let's go!Kerry Curran, RBMA (00:00.77)So welcome, Sangram. Please introduce yourself and share a bit about your background and expertise.Sangram Vajre (00:06.992)Well, at the highest level, I feel like I've had the opportunity to be in the B2B space for the last two decades and have had a front-row seat to categories that have shaped how we think about go-to-market. I ran marketing at Pardot. We were acquired by ExactTarget and then Salesforce—that was a $2.7 billion acquisition. It was a huge shift in mindset, going from a $10 million company to a $10 billion one, and I learned a lot.I became a student of go-to-market, if you will. That was in the marketing automation space. Then I launched a company called Terminus, which has been acquired twice now. Along the way, I've written three books. The one we're going to talk a lot about is MOVE, which became a Wall Street Journal bestseller. That book has created a lot of opportunities and work for us.I walked into writing this book, Kerry, thinking I knew go-to-market because I had two $100M+ exits. But I walked out of the process a student of go-to-market because I learned so much. Writing it forced me to talk to folks like Brian Halligan, the CEO of HubSpot, and partners at VC firms who have seen 200 exits—not just the three I've experienced.It really expanded my vision. Now I lead a company called Go-To-Market Partners. We're a research and advisory firm focused on helping companies understand who owns go-to-market and how to run it at a transformational level. Our clients are primarily CEOs and executive teams. That's our focus.Kerry Curran, RBMA (01:46.094)Excellent. Well, I'm very excited to dive in. I first saw you speak at Inbound last fall, and what really resonated with me was the shift from just an ABM program to a company-wide GTM program—one that includes everything from problem-market fit all the way to customer success, loyalty, and retention. Really making GTM the core of revenue growth.So I'd love for you to dive in and share that framework and background.Sangram Vajre (02:23.224)Yeah. And by the way, for people who've never attended Inbound—you should. I've spoken there for eight years straight and always try to bring new ideas. Each year, they keep giving me more opportunities—from main stage to workshops. I think you attended the 90-minute workshop, right? Hopefully it wasn't boring!Kerry Curran, RBMA (02:48.61)Yeah, it was excellent. I love this stuff, so I was taking lots of notes.Sangram Vajre (02:52.814)That was fun. The whole idea was: how can you build your entire go-to-market strategy on a single slide? Now, people might think, “There's no way—you need way more detail.” But it's not about making it complete; it's about making it clear.So everyone can be aligned. For example, in the operating system we've developed, we write research about it every Monday in a newsletter called GTM Monday, read by 175,000 people. The eight pillars are based on the most important questions. And Kerry, I don't know if you'll agree, but I think I've done a disservice for two decades by asking the wrong question.Like, I used to ask, “Where can we grow?”—which sounds smart but is actually foolish. The better question is, “Where can we grow the most, the fastest, the best, at the highest margin?” That's the true business perspective. So the operating system is built around these eight essential questions.If every executive team can align on these—not with certainty, but with clarity—then they can gain a clear understanding of what they're doing, where they're going, who their ICP is, what bets they're making, and which motions to pursue. I've done this over a thousand times with executive teams, helping them build their entire go-to-market strategy on a single slide. And it's like a lightbulb moment for them: “Okay, now I know what bets we're making and how my team is aligned.” It's a beautiful thing.Kerry Curran, RBMA (04:50.988)Yeah, because that's one of the hardest challenges across business strategy and growth: where to invest, where to lean in. So bring us through the questions and framework.Sangram Vajre (05:01.688)Yeah. So the first one is “Where can you grow the most?” The second one is really about what we call the Market Investment Map. I'll give you maybe three or four so people can get an idea. The Market Investment Map is especially useful for companies with more than one product or more than one segment. This is the least used but most valuable framework companies should be using.You might remember from the Inbound talk—I used HubSpot as an example since I was speaking at Inbound. It's interesting because at my last company, Terminus, we acquired five companies in eight years. So we had to learn this process. The Market Investment Map is about matching your best segments to the best products to create the highest-margin offering.If your entire business focuses only on pipeline and revenue—which sounds right—you're actually focused on the wrong things. You may have seen people post on LinkedIn saying, “I generated $10 million in pipeline,” and then a month later, they're laid off. Why? Because that pipeline didn't matter. It might have been general pipeline, but if you looked at pipeline within your ICP—the customers your company really needs to close, retain, and expand—it might have only been half a million. That's not enough to sustain growth or justify your role.So, understanding the business is critical. It's not just about understanding marketing skills like demand gen, content, or design. Those are table stakes. You need to understand the business of marketing—how the financials work, how to drive revenue, and how to say, “Yeah, we generated $10 million in pipeline, but only half a million was within ICP, so it won't convert or drive the margin we need.” That level of EQ and IQ is what leaders need today.Our go-to-market operating system goes deep into areas like this.Kerry Curran, RBMA (07:31.022)And I love the alignment with the ICP. I'm sure you'll get deeper into that. I also know you talk about getting rid of MQLs because the real focus should be on getting closer to the ICP—on who's actually going to drive revenue.Sangram Vajre (07:45.892)Yeah. John Miller, a good friend who co-founded Marketo, has been writing about this too. I was the CMO of Pardot. Then we both built ABM companies—I built Terminus; he built Engagio, which is now part of Demandbase. We've been evangelizing the idea of efficient marketing machines for the last two decades.We're coming full circle now. That approach made sense in the “growth at all costs” era. But in this “efficient growth” era, everything can be measured. The dark funnel is real. AI can now accelerate your team's output and throughput. So we have to go back to first principles—what do your customers really want?I was in a discussion yesterday with executives and middle managers, and the topic of AI came up. Some were worried it would take their jobs. And I said, “Yes, it absolutely will—and it should.” I gave the example I wrote about recently: imagine you were the best horseman, with saddles, barns, and a generational business built around horses. Then Henry Ford comes along with four wheels. You just lost your job—not because you were bad, but because you got infatuated with the horse, not with your customer's need to get from point A to point B.Horses did that—it was better than walking. But then came cars, trains, airplanes. Business evolves. If you focus on your customers' needs—better, faster, cheaper—you'll always be excited about innovation rather than afraid of it. So yes, AI will replace anyone who stays on their horse. If you're riding the demand gen horse or relying only on content creation, a lot is going to change. Get off the horse, refocus on customer needs, and figure out how to move your business forward.Kerry Curran, RBMA (10:21.708)Yeah. So talk a bit about honing in on the ICP. I know in one of the sessions you asked, “Who's your target audience?” And of course, there was one guy in the front row who said, “Everyone,” and we all laughed. But I still hear that all the time. Talk about how important it is, to your point, to know your customer and get obsessed with what they need.Sangram Vajre (10:45.56)Yeah. So the first pillar of the go-to-market operating system is called TRM, or Total Relevant Market. We introduced that in the book MOVE for the first time. It's a departure from TAM—Total Addressable Market—which is what that guy in the front row was referring to during that session. It was epic, and I think he was a sales leader, so it was even funnier in a room full of marketers.But it's true—and real. He was being honest, and I appreciated that. The reality is, we've all been conditioned to focus on more and more—bigger and bigger markets. That makes sense if you have unlimited funds and can raise money. It makes sense if the market is huge and you're just trying to get in and have more people doing outbound.As a matter of fact, a few weeks ago, we did a session where someone said something profound that I'll never forget. He said, “The whole SDR function is a feature bug in the VC model.” That was fascinating—because the whole SDR model was built to get as many leads as possible, assign 22-year-olds to make cold calls, and push them to AEs.We built this because it worked on a spreadsheet. If we generate 1,000 leads, we need 50 callers to convert them. It's math. But nobody really tried to improve it because we had the money. Now we're in a different world. We have clients doing $10–15 million in revenue with five-person teams automating so much.People don't read as many automated emails. My phone filters out robocalls, so I never pick up unless it's someone I know. Non-personalized emails go into a folder I never open. Yet people keep sending thousands of them, thinking it works.For example, I send our GTM Monday newsletter via Substack. It's free for readers, and it's free for me to send—even to 175,000 people. Meanwhile, marketers spend thousands every time they email their list using legacy tools. Why? Because these people haven't opted in to be part of the journey the way Substack subscribers have.The market has changed. Buying big marketing automation tools for $100,000 is going to change drastically. Fractional leaders and agencies will thrive because what CEOs really need is people like you—and frameworks like a go-to-market operating system—to guide them. You and I have the gray hair and battle scars to prove it. What matters now is using a modern framework, implementing it, and measuring outcomes differently.Kerry Curran, RBMA (14:08.11)Yeah, you bring up such a valid point. In so many of my conversations, I see the same thing. It's been a sales-led growth strategy for years. Investments went to sales—more BDRs, more cold emails, more tech stack partners.Even as I was starting my consultancy, I'd talk to partners or prospects who'd say, “Well, we just hired more salespeople. We want to see how that goes.” But to your point, without the foundational framework—without targeting the right audience—you're just spinning your wheels on volume.Sangram Vajre (15:06.318)Exactly. One area we emphasize in our go-to-market operating system is differentiation. Everyone's doing the same thing. Let me give you an example. Last week, I looked at a startup's email tool that reads your emails and drafts responses automatically. Super interesting. I use Superhuman for email.Two days later, Superhuman sent an email saying they'd launched the exact same feature. So this startup spent time and money building a feature, and Superhuman—already with a huge user base—replicated and launched it instantly. That startup is out of business.With AI, product development is lightning fast. So product is no longer your differentiator. Your differentiation now is how you tell your story, how quickly you grab attention, how well you build and maintain a community. That becomes your moat. Those first principles matter more than ever. Product is just table stakes now.Kerry Curran, RBMA (16:33.878)Right. And connecting that to your marketing strategy, your communication, your messaging—it also sets up your sales team to close faster. By the time a prospect talks to a rep, your marketing has already educated them on your differentiation. So talk more about the stages and what companies need to keep in mind when applying your go-to-market framework.Sangram Vajre (17:07.482)One of the things we mention in the book—and go really deep into in our operating system—is this 3P format: Problem-Market Fit, Product-Market Fit, and Platform-Market Fit. We believe these are the three core stages of a business. I experienced them firsthand at Pardot, Salesforce, and Terminus through multiple acquisitions.If you remember, I always talk about the “squiggly line,” because no company grows up and to the right in a straight line. If you look at daily, weekly, or monthly insights, there are dips—just like a stock market chart. So the squiggly line shows you can go from Problem to Product, but you'll experience a dip. That's normal and natural. Same thing when you go from Product to Platform—you hit a dip. Those dips are what we call the “valleys of death.”Some companies overcome those valleys and cross the chasm, and others don't. Why? Because at those points, they discover they can market and sell, but they can't deliver. Or maybe they can deliver, but they can't renew. Or maybe they can renew but not expand. Each gap becomes a value to fix in the system.And it's hard. I've gone from $5 million to $10 million to $15 million, all the way to $100 million in revenue—and every 5 to 10 million increment brings a new set of challenges. You think you've got it figured out, and then you don't—because everything else has to change with scale.I'll never forget one company I was on the board of—unfortunately, it didn't make it. The CEO was upset because they were doing $20 million in revenue but didn't get the valuation they wanted. Meanwhile, a competitor doing only $5 million in revenue in the same space got a $500 million valuation. Why? Because the $20M company was doing tons of customization—still stuck in Problem-Market Fit. The $5M company had reached Product-Market Fit and was far more efficient. Their operational costs were lower, and their NRR was over 120%.If you've read some of my research, you know I'm all in on NRR—Net Revenue Retention—as the #1 metric. If you get NRR above 120%, you'll double your revenue in 3.8 years without adding a single new customer. That's what executives should focus on.That's why we say the CEO owns go-to-market. All our research shows that if the CEO doesn't own it, you'll have a really hard time scaling.Kerry Curran, RBMA (20:23.992)That makes so much sense, because everything you're talking about—while it includes marketing functions—is really business strategy. It needs to be driven top-down. It has to be the North Star the whole company is paddling toward.I've been in organizations where that's not the case. And as you said, leadership has to have the knowledge and strategic awareness to navigate those pivots—those valleys of death. So talk about how hard it is to bring new frameworks into an organization and the change management that comes with that. As you evangelize the idea that the CEO owns GTM, what's resonating most with them?Sangram Vajre (21:26.456)Great question. First of all, CEOs who get it—they love it. The people who struggle most are actually CMOs and CROs because they feel like they should be the ones owning go-to-market. And while their input is critical, they can't own it entirely.In all our advisory work, Kerry, we mandate two things:The CEO must be in the room. We won't do an engagement without that. The executive team must be involved. We don't do one-on-one coaching—because transformation happens in teams.People often get it wrong. They think, “We need better ICP targeting, so that's marketing's job.” Or, “We need pipeline acceleration—let sales figure that out.” Or, “We have a retention issue—fire the CS team.” No. The problem isn't a department issue—it's a process and team issue.The CEO is the most incentivized person to bring clarity, alignment, and trust—the three pillars of our GTM operating system. They're the ones sitting in all the one-on-one meetings, burning out from the lack of alignment. The challenge is most CEOs don't know what it means to own GTM. It feels overwhelming.So we help them reframe that. Owning doesn't mean running GTM. It means orchestrating clarity, alignment, and trust. Every meeting they lead should advance one of those. That's the job. When the ICP is agreed upon, marketing should be excited to generate leads for it. Sales should be eager to follow up. CS should be relieved they're not getting misaligned customers. That's leadership. And there's no one more suited—or incentivized—to lead that than the CEO.Kerry Curran, RBMA (24:08.11)Absolutely. And the CFO plays a key role too—holding the purse strings, understanding where the investments should go.Sangram Vajre (24:20.622)Yes. In fact, in the book and in our research, we emphasize the importance of RevOps—especially once a company reaches Product-Market Fit and moves toward Platform-Market Fit.If you're operating across multiple products, segments, geographies, or using multiple GTM motions, the RevOps leader—who often reports to the CFO or CEO—becomes critical. I'd say they're the second most important person in the company from a strategy standpoint.Why? Because they're the only ones who can look at the whole picture and say, “We don't need to spend more on marketing; we need to fix the sales process.” A marketing leader won't say that. A sales leader won't say that. You need someone who can objectively assess where the real bottleneck is.Kerry Curran, RBMA (25:17.836)Yeah, that definitely makes so much sense. Are there other areas—maybe below the executive team—that help educate the company from a change management perspective to gain buy-in? Or is it really a company-wide change?Sangram Vajre (25:33.742)Yeah, you mentioned ABM earlier. Having written a few books on ABM and building Terminus, we've seen thousands of companies go through transformation. We now have over 70,000 students who've gone through our courses. I love getting feedback.What's interesting is that ABM has been great for aligning sales and marketing—but it hasn't transformed the company. Go-to-market is not a marketing or sales strategy. It's a business strategy. It has to bring in CS, product, finance—everyone.Where companies often fail is by looking at go-to-market too narrowly—like it's just a product launch or a sales campaign. That's way too myopic. Those companies burn a lot of cash.At the layer below the executive team, it gets harder because GTM is fundamentally a leadership-driven initiative. An SDR, AE, or director of marketing typically doesn't have the incentive—or business context—to drive GTM change. But they should get familiar with it.That's why we created the GTM Operating System certification. Hundreds of professionals have gone through it—including you! And now people are bringing those frameworks into leadership meetings.They'll say, “Hey, let's pull up the 15 GTM problems and see where we're stuck.” Or, “Let's revisit the 3 Ps—where are we today?” Or use one of the assessments. It's pretty cool to see it in action.Kerry Curran, RBMA (27:35.758)Yeah, and it's extremely valuable. I love that it's a tool that helps drive company-wide buy-in and educates the people responsible for the actions. So you've shared so many great frameworks and recommendations. For those listening, what's the first step to get started? What would you recommend to someone who's thinking, “Okay, I love all of this—I need to start shifting my organization”?Sangram Vajre (28:09.082)First, you have to really understand the definition of go-to-market. It's a transformational process—not a one-and-done. It's not something you define at an offsite and then forget. It's not owned by pirates. It's iterative. It happens every day.Second, the CEO has to be fully bought in. If they don't own it, GTM will run them. If you're a CEO and you feel overwhelmed, that's usually why—you're running go-to-market, not owning it.Third, business transformation happens in teams. If you try to build a GTM strategy in a silo—as a marketer, for example—it will fail. The best strategies never see the light of day because the team isn't behind them. In GTM, alignment matters more than being right.Kerry Curran, RBMA (29:27.982)Excellent. I love this so much. Thank you! How can people find you and learn more about the GTM Partners certification and your book?Sangram Vajre (29:37.476)You can go to gtmpartners.com to get the certification. Thousands of people are going through it, and we're constantly adding new content. We're about to launch Go-To-Market University to add even more courses.We also created the MOVE Book Companion, because we're actually selling more books now than when it first came out three years ago—which is crazy!Then there's GTM Monday, our research newsletter that 175,000 people read every week. Our goal is to keep building new frameworks and sharing what's possible. Things are changing so fast—AI, GTM tech, everything. But first principles still apply. That's why frameworks matter more than ever.You can't just ask ChatGPT to “give me a go-to-market strategy” and expect it to work. It might give you something beautifully written, but it won't help you make money. You need frameworks, team alignment, and process discipline.And I post about this every day on LinkedIn—so follow me there too!Kerry Curran, RBMA (30:54.988)Excellent. Well, thank you so much. This has been a great conversation, and I highly recommend the book and the certification to everyone. We'll include all the links in the show notes.Thank you, Sangram, for joining us today!Sangram Vajre (31:09.284)Kerry, you're a fantastic host. Thank you for having me.Kerry Curran, RBMA (31:11.854)Thank you very much.Thanks for tuning in to Revenue Boost: A Marketing Podcast. I hope today's conversation sparked some new ideas and challenged the way you think about how your organization approaches go-to-market and revenue growth strategy. If you're serious about turning marketing into a true revenue driver, this is just the beginning. We've got more insightful conversations, expert guests, and actionable strategies coming your way—so search for us in your favorite podcast directory and hit subscribe.And hey, if this episode brought you value, please share it with a colleague or leave a quick review. It helps more revenue-minded leaders like you find our show. Until next time, I'm Kerry Curran—helping you connect marketing to growth, one episode at a time. See you soon.

Bonus et Recap

AI vs VC. Time to move on Portland. A Portland startup wins an Oregon literary award. Upcoming events. And a new podcast. All of this and more in Portland startup news, this week. Let's get into it…PORTLAND STARTUP LINKS- How AI is disrupting VC https://www.fastcompany.com/91324189/how-ai-is-disrupting-the-vc-and-startup-ecosystem-ai-and-startups- VCs is safe from AI https://gizmodo.com/marc-andreessen-says-one-job-is-mostly-safe-from-ai-venture-capitalist-2000596506- Time to move on https://www.republicahospitality.com/post/time-to-move-on- Where are they now? https://www.meetup.com/pie-portland-startup-community/events/307287191/- Portland Startup Week 2025 https://lu.ma/pdxstartupweek- Help OSU Open Source Lab https://osuosl.org/blog/osl-future/- New podcast https://youtube.com/playlist?list=PLr9gWRSfZqd6QlEb7IK8PiYks2dbwKgTmPORTLAND STARTUP NEWS00:00 Portland startup news intro0:21 Artificial Intelligence vs Venture Capital05:15 Time to move on, Portland09:20 Jelani Memory and A Kids Co. receives 2025 Oregon Book Award10:26 Where are they now…? AAPI founders and community leaders14:08 OSU Open Source Lab needs your help16:46 Fine. You win. A new podcast.FIND RICK TUROCZY ON THE INTERNET AT…- https://patreon.com/turoczy- https://linkedin.com/in/turoczy- Apple Podcasts https://podcasts.apple.com/us/podcast/portland-oregon-startup-news-silicon-florist/id1711294699- Spotify https://open.spotify.com/show/2cmLDH8wrPdNMS2qtTnhcy?si=H627wrGOTvStxxKWRlRGLQ- https://bsky.app/profile/turoczy.bsky.social- https://siliconflorist.substack.com/- https://pdxslack.comABOUT SILICON FLORIST ----------For nearly two decades, Rick Turoczy has published Silicon Florist, a blog, newsletter, and podcast that covers entrepreneurs, founders, startups, entrepreneurship, tech, news, and events in the Portland, Oregon, startup community. Whether you're an aspiring entrepreneur, a startup or tech enthusiast, or simply intrigued by Portland's startup culture, Silicon Florist is your go-to source for the latest news, events, jobs, and opportunities in Portland Oregon's flourishing tech and startup scene. Join us in exploring the innovative world of startups in Portland, where creativity and collaboration meet.ABOUT RICK TUROCZY ----------Rick Turoczy has been working in, on, and around the Portland, Oregon, startup community for nearly 30 years. He has been recognized as one of the “OG”s of startup ecosystem building by the Kauffman Foundation. And he has been humbled by any number of opportunities to speak on stages from SXSW to INBOUND and from Kobe, Japan, to Muscat, Oman, including an opportunity to share his views on community building on the TEDxPortland stage (https://www.youtube.com/watch?v=Cj98mr_wUA0). All because of a blog. Weird.https://siliconflorist.com#pdx #portland #oregon #startup #entrepreneur

In this episode, Dots Oyebolu speaks with David Meerman Scott, Marketing Strategist and Bestselling Author of “Fanocracy: Turning Fans into Customers and Customers into Fans.”David explores the neuroscience behind fandom and the power of customer-centric marketing, sharing how marketers can create enduring value by prioritizing connection over conversion. Key Takeaways:(01:34) Transitioning from Wall Street to bestselling marketing author.(03:04) Most marketers mistakenly focus on products instead of buyer personas' needs.(05:51) B2B marketers often lose sight of the human element by targeting businesses instead of individuals.(10:10) Hagerty builds a tribe around classic car lovers with over a million YouTube subscribers.(13:58) HubSpot exemplifies fan-building by offering extensive free education before a sales pitch.(14:38) HubSpot's Inbound conference attracts massive audiences and showcases how offering value without strings can create loyal brand advocates.(17:12) Unlike ads, content like blog posts lives forever and compounds as an asset. (22:13) One-star reviews can reflect unrelated experiences, like delivery issues, and marketers should avoid overreacting to isolated negative feedback.(29:25) The best marketing strategy is grounded in human connection — authenticity drives fan-building more than constant messaging or automation ever could.Resources Mentioned:David Meerman Scotthttps://www.linkedin.com/in/davidmeermanscott/HubSpot Academyhttps://academy.hubspot.comInbound by HubSpothttps://www.inbound.com“The New Rules of Marketing and PR”https://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr“Marketing Lessons from the Grateful Dead”https://www.davidmeermanscott.com/books/marketing-lessons-from-the-grateful-deadInsightful Links:https://www.socialmediaexaminer.com/developing-loyal-fans-future-marketing-david-meerman-scott/https://blog.hubspot.com/marketing/how-to-turn-customers-into-fanshttps://www.hotjar.com/blog/customer-centric-marketing/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Empowering Marketers with AI – Sam Mallikarjunan – agent.ai Discover how Sam Mallikarjunan, Growth Lead at agent.ai transitioned from being an AI skeptic to an advocate, and learn about the innovative platform that allows anyone to build and customize AI agents, regardless of their technical skills. Mike and Sam explore what AI agents are, share real-world examples of how marketers can use them for tasks like research and content creation, and discuss how AI is reshaping the future of marketing roles. About agent.ai Agent.ai is the #1 professional marketplace where users can build, discover, and deploy trustworthy AI agents that deliver real-world value. Founded in 2024 by Dharmesh Shah, co-founder and CTO of HubSpot, and led by Sam Mallikarjunan, Agent.ai empowers professionals to revolutionize their workflow across sales, marketing, and customer service through intelligent automation. Since its launch at HubSpot's INBOUND 2024, the platform has experienced explosive growth, amassing over 1.5 million users and hosting more than 1,200 public agents by early 2025. The platform distinguishes itself with its intuitive low-code agent builder, access to cutting-edge AI models, and a vibrant developer ecosystem. About Sam Mallikarjunan Sam Mallikarjunan is a growth strategist, entrepreneur, and the Growth Lead at agent.ai. He is the former CEO and co-founder of OneScreen.ai, a marketplace for out-of-home advertising, and previously served as Chief Revenue Officer at Flock.com and Head of Growth at HubSpot Labs, where he drove significant customer acquisition and revenue growth. Sam is a former professor at Harvard University, where he taught Advanced Digital Marketing and Innovation, and he currently shares his expertise as a LinkedIn Learning Instructor. He is also the co-author of the bestseller Inbound Commerce - How to Sell Better than Amazon and frequently offers insights on AI, marketing, and business strategy Time Stamps 00:00:18 - Guest Introduction: Sam Mallikarjanan from Agent.ai 00:01:41 - Overview of Agent.ai and Its Features 00:02:45 - Understanding AI Agents in Marketing 00:04:10 - Practical Applications of Agents for Marketers 00:10:34 - Target Audience: Individuals vs. Enterprises 00:12:57 - The Importance of AI Confidence in Marketing 00:17:27 - Future Changes in Marketing Roles Due to AI 00:19:59 - The Shift from Performance to Brand Marketing 00:22:44 - Best Marketing Advice Received by Sam 00:24:07 - Career Advice for Aspiring Marketers 00:27:15 - Conclusion and Closing Remarks Quotes "The more focused you try and make an AI, the more effective it's gonna be at whatever the task is that you're trying to have it do." Sam Mallikarjunan, Growth Lead at agent.ai "The biggest challenge is getting people to become AI curious and AI confident." Sam Mallikarjunan, Growth Lead at agent.ai "It was an interesting project because it's what helped turn me from an AI doomer into an AI boomer." Sam Mallikarjunan, Growth Lead at agent.ai   Follow Sam: Sam Mallikarjunan on LinkedIn: https://www.linkedin.com/in/mallikarjunan/ agent.ai's website: https://agent.ai/ agent.ai's on LinkedIn: https://www.linkedin.com/company/pulsar-platform/ Follow Mike: Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/ Napier website: https://www.napierb2b.com/ Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform. Want more? Check out Napier's other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

En el entorno actual, los líderes de marketing enfrentan una presión constante: demostrar impacto real en ventas, construir una estrategia sostenible y al mismo tiempo responder a las metas comerciales del corto plazo. En este episodio, abordamos uno de los dilemas más comunes en ese camino: ¿Dónde enfocarse para generar demanda de manera efectiva — en inbound, outbound… o en una estrategia híbrida?A lo largo de este episodio, analizamos cómo los equipos de marketing más estratégicos están evolucionando más allá de tácticas aisladas para construir motores de crecimiento integrados. Hablamos del inbound como generador de confianza, educación y atracción orgánica; y de outbound como acelerador preciso para activar cuentas estratégicas y mercados nuevos.0:32   Introducción: El dilema estratégico1:34   Inbound vs Outbound: Definiciones y Confusiones5:11 Importancia de la Construcción de Marca7:08   Estrategias de Marketing Digital14:27   El Balance entre Inbound y Outbound18:10   Medición y Resultados de las Estrategias24:01   Medición y Resultados de las Estrategias26:13  Personalización de la experiencia del cliente27:18   Métricas clave para medir el impacto del marketing28:31   Comprender la interacción con el comprador31:14   Evaluación de la presencia y el crecimiento de la marca34:29  Equilibrio entre estrategias Inbound y Outbound42:56   Reflexiones finales y recomendaciones

In today's competitive market, many entrepreneurs, solopreneurs, business leaders, and marketers struggle to cut through the noise and scale their businesses. Kipp Bodnar's rise from employee to Chief Marketing Officer at HubSpot in just five years demonstrates how the right mindset and focus drive success. By blending entrepreneurship, inbound marketing, and leadership, he achieved remarkable growth. In this episode, Kipp shares the most effective marketing strategies, reveals how to spot opportunities, and the key to scaling your business through content marketing, customer relationships, and AI. In this episode, Hala and Kipp will discuss:  (00:00) Introduction (01:24) Key Strategies for Career and Business Growth (10:32) The Entrepreneurial Mindset in Leadership (12:10) HubSpot's Secret to Global Marketing Success (15:10) Inbound vs Outbound Marketing (17:23) Effective Content Marketing Strategies (22:00) Three Ways to Stand Out as a Content Creator (24:16) The Value of Email and Online Marketing (30:42) Leveraging AI in Sales and Marketing (35:52) The Power of Customer Service in Retention (39:09) How to Market a Startup with Limited Funds (40:53) Marketing Strategies for Busy Entrepreneurs Kipp Bodnar is the Chief Marketing Officer at HubSpot, a leading global marketing and sales platform. His expertise in social media, SEO, and email marketing helped him advance to CMO in just five years. With a background in entrepreneurship and marketing, Kipp also hosts the Marketing Against the Grain podcast, where he shares insights on AI, marketing trends, and growth hacks. Sponsored By: Resources Mentioned: Kipp's Podcast, Marketing Against The Grain: bit.ly/MarketingAgainstTheGrain  Kipp's Book, The B2B Social Media Book: bit.ly/B2BBook  Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, E-commerce, LinkedIn, Instagram, Digital Marketing, Storytelling, Advertising, Social Media Marketing, Communication, Video Marketing, Social Proof, Influencers, Influencer Marketing, Marketing Tips, Digital Trends, Marketing Podcast.

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our episode today, our host Craig O'Neill welcomes founding sponsor and friend, Jeremy Glassco to discuss the potential merits and the root of the desire to step away from devices and “de-smart” with regards to phones.Our loyal listeners will remember Jeremy from Communicating With Questions: Jeremy and the Jungle [E006].In this conversation Jeremy makes a perfect sounding board for Craig to bounce ideas off of - as he verbalizes some of his own feelings about the ‘Frenetic' pace of interruptions today.We ask: Is the answer something so dramatic as to retreat from a smart phone entirely?One such option out there is a light phone - https://www.thelightphone.com/Topics Discussed: FOMO - The fear of missing out….and when FOMO isn't a bad thing if it saves lives!App apologetics and greater control over communication preferencesDisciplined developmentDisciplined usageAt the crux of the topic is the dilemma that more efficient communication- which is one goal of technology - usually leads to more opportunities to communicate - which means our social energy is being drained all the time. What happens when our well runs dry?Most importantly - Jeremy and Craig explore what is at the root of the desire to “desmart?”Listeners will enjoy hearing take-aways and suggestions to restore balance and minimize distractions with the end goal of being more present - more focused - and simply better for the people we are meeting with.Today's Word of the Day:Retention: nounthe continued possession, use, or control of something.Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute's coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comAutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact InformationEmail Craig O'Neill: speakup@craigoneill.netJoin Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

Nick is joined by Jane Mangan for a look at all the news from the racing world. They begin with a quick spin through Willie Mullins's declarations for Sandown on Saturday, and are joined by Joe Chambers to discuss the appearance of Gaelic Warrior and the non-appearance of Lossiemouth. Also on today's show, Joseph O'Brien talks Scorthy Champ, Banbridge and much more, while trainer Christophe Ferland has a bulletin on last year's Arc runner up Aventure, who reappears at Longchamp this weekend. In Hong Kong, Nick catches up with trainers David Hayes (Ka Ying Rising plus his sons' Mr Brightside) and Adrian Bott (co-trainer Royal Patronage) ahead of FWD Champions' Day, while Ben is along with this week's Point to Point slot.

Global Chaos Inbound? | Ep. 941 The Daily Dose Visit Tammy https://redpills.tv/nipcoach https://redpills.tv/nipsummit https://redpills.tv/nipnetwork GOODBRU BIOTICS www.Goodbru.com/Redpill Visit Josh WEBSITE https://redpills.tv SUBSTACK https://redpillproject.substack.com TELEGRAM https://t.me/redpillstv X https://x.com/@realjoshuareid Email: redpillstv@gmail.com HELP SUPPORT The Repill Project! [Tip Jar] Tips Are Tax Free...It Helps! https://www.paypal.com/paypalme/redpillstv https://www.givesendgo.com/redpills https://cash.app/$redpillproject https://www.redpillprojectmedia.com/crypto With Crypto BTC bc1qgm2vmd7ruh7xetrc0gyt5lt7seg3ygfvuyfxyu ETH 0xDED43a97cdd2959Ae8240E437B8B46D95D110f91 Sol 8gmU4fpe2oFQqALQWwPnNyjW4vp7jF3nPV11E5u6XnVq Sui 0x6a4cfa58c6b687284d62494454188e52e17f8cd7ecbf0325acb89efe20d7a453 Xrp rNj44657TtNUhjWaSAu4mvs86f5rxodzaM Ada addr1q8ds06p2wapw9jr2cug0kv2sud7er0td88cpm30nsv239fc5ae0rkaasv97359wqgu27x28amqd2kd69awtlcdj9xqds2aghx3 VISIT & SUPPORT OUR SPONSORS Immune Modulating Mushrooms HUMANS Coriolis Versicolor Immune Modulating Mushrooms https://redpills.tv/Mushroom inForce Restore Mushrooms https://redpills.tv/Restore inForce Clarity Mushrooms https://redpills.tv/Clarity PETS Dogs https://redpills.tv/Dogs Cats https://redpills.tv/Cats GOODBRU BIOTICS www.Goodbru.com/Redpill MYPILLOW Use Promo Code: RPP at MyPillow.com to get even lower prices. Visit Jeff Wong - The 365 Method www.the365method.com Visit Tammy https://redpills.tv/nipcoach https://redpills.tv/nipsummit https://redpills.tv/nipnetwork LIVE Q&A Thursday and Friday Night on our Private Social Network www.socialredpill.com SUBSCRIBE TO OUR OTHER CHANNELS Rumble https://rumble.com/c/RedpillProject GETTR https://gettr.com/user/redpill Foxhole App: https://pilled.net/#/profile/127862 Facebook: https://www.facebook.com/redpillproje... DLive: dlive.tv/RedpillProject

Portland Startup Week 2025 (06:55) is only 2 weeks away. Get the latest news on PDX Startup Week and all of the events, Portland startup raises $11.2M, some interesting guests in town, and a couple of startup applications that are due. Let's get into it…PORTLAND STARTUP LINKS- Photon Marine https://photonmarine.com/- Newlab https://www.newlab.com/- Pitch Black Podcast https://www.pitchblack.org/podcast/clarence-bethea- Show up for small business (Ankeny Alley) https://www.meetup.com/pie-portland-startup-community/events/307221148/- Portland Startup Week 2025 https://lu.ma/pdxstartupweek- Araceli Biosciences - https://www.aracelibio.com/ - https://www.youtube.com/watch?v=9jvx0Kaupm4- Oregon UAS Accelerator https://oregonuas.org/apply- TiE Oregon Columbia River Pitch https://www.tieoregon.org/pitch-oregon/columbia-river-pitch- Portland startup news weekly newsletter https://siliconflorist.substack.comPORTLAND STARTUP NEWS00:00 Portland startup news intro00:30 Celebrating the small wins01:13 Shoutouts for Yalda, Caroline, Marcelino, and  @newlabplatform  04:00 Clarence Bethea of True Ventures on the Pitch Black Podcast05:12 A top secret bonus special thing especially for you06:55 Portland Startup Week 202512:21 Araceli Biosciences raises $11.2M13:47  @OregonUASAccelerator  applications due15:06  @TiEOregon  Columbia River Pitch applications due16:30 Trivial fun fact17:27 TiE Oregon Westside Pitch 2025 companies18:59 Daily Silicon Florist link arrangementFIND RICK TUROCZY ON THE INTERNET AT…- https://patreon.com/turoczy- https://linkedin.com/in/turoczy- Apple Podcasts https://podcasts.apple.com/us/podcast/portland-oregon-startup-news-silicon-florist/id1711294699- Spotify https://open.spotify.com/show/2cmLDH8wrPdNMS2qtTnhcy?si=H627wrGOTvStxxKWRlRGLQ- https://bsky.app/profile/turoczy.bsky.social- https://siliconflorist.substack.com/- https://pdxslack.comABOUT SILICON FLORIST ----------For nearly two decades, Rick Turoczy has published Silicon Florist, a blog, newsletter, and podcast that covers entrepreneurs, founders, startups, entrepreneurship, tech, news, and events in the Portland, Oregon, startup community. Whether you're an aspiring entrepreneur, a startup or tech enthusiast, or simply intrigued by Portland's startup culture, Silicon Florist is your go-to source for the latest news, events, jobs, and opportunities in Portland Oregon's flourishing tech and startup scene. Join us in exploring the innovative world of startups in Portland, where creativity and collaboration meet.ABOUT RICK TUROCZY ----------Rick Turoczy has been working in, on, and around the Portland, Oregon, startup community for nearly 30 years. He has been recognized as one of the “OG”s of startup ecosystem building by the Kauffman Foundation. And he has been humbled by any number of opportunities to speak on stages from SXSW to INBOUND and from Kobe, Japan, to Muscat, Oman, including an opportunity to share his views on community building on the TEDxPortland stage (https://www.youtube.com/watch?v=Cj98mr_wUA0). All because of a blog. Weird.https://siliconflorist.com#pdx #portland #pdxsw #oregon #startup #entrepreneur

Nick is joined by Jane Mangan for a look at all the news from the racing world. They begin with a quick spin through Willie Mullins's declarations for Sandown on Saturday, and are joined by Joe Chambers to discuss the appearance of Gaelic Warrior and the non-appearance of Lossiemouth. Also on today's show, Joseph O'Brien talks Scorthy Champ, Banbridge and much more, while trainer Christophe Ferland has a bulletin on last year's Arc runner up Aventure, who reappears at Longchamp this weekend. In Hong Kong, Nick catches up with trainers David Hayes (Ka Ying Rising plus his sons' Mr Brightside) and Adrian Bott (co-trainer Royal Patronage) ahead of FWD Champions' Day, while Ben is along with this week's Point to Point slot.

In this episode I discuss current headlines and the on-going psyops that are ever-present as people fail to examine topics further in detail to get to the truth; I also discuss the Talawanda School district and their misuse of their Google platform and their attempted frame job of a fellow board member who was alerted to the problem.  I play audio from that meeting, as it's in the Substack below as well.  Also, the LabLeak website is out and is rather damning as the fake COVID story crashes and burns. Substack:  https://theamericanclassroom.substack.com/p/those-who-scream-the-loudest   Book Websites: https://www.moneytreepublishing.com/shop PROMO CODE: “AEFM” for 10% OFF https://armreg.co.uk  PROMO CODE: "americaneducationfm" for 15% off all books and products.  (I receive no kickbacks).

Inbound leads for under $20? Cris Chico, the original “virtual wholesaling” pioneer, returns to reveal how he's leveraging AI to transform lead gen, analyze properties in minutes, and craft persuasive seller emails on the fly. With over a decade of nationwide investing experience, Cris breaks down his exact ChatGPT prompt systems for comps, Facebook ads, dispositions, and more. You'll learn how to set up your own custom GPTs, what markets to avoid, how many leads it takes to close a deal, and why he believes now is the best time to double down. If you're tired of cold calling and chasing sellers, and want to generate quality leads at a low cost, listen in. 

In this episode of the Tech M&A Podcast, Scott Petersen shares his journey of selling his all-in-one hiring solution software, HireClick. He discusses the motivations behind the sale, the importance of being prepared, and the lessons learned throughout the process. Scott reflects on life after the sale, the excitement of new opportunities, and offers valuable advice for CEOs considering selling their companies.   takeaways HireClick was sold in August 2024 after starting in 2017. Inbound interest from potential buyers prompted the decision to sell. Scott felt they waited too long to engage with professionals. Preparation is key to a successful sale process. Life after selling the business has its ups and downs. Scott is excited about future travel and opportunities. The transition to the acquiring company has been positive. Professional guidance was crucial in garnering attention from buyers. Understanding market interest is vital for timing a sale. Scott emphasizes the importance of metrics and readiness for potential acquirers. 00:00 Introduction to Tech M&A Podcast 00:32 Scott Petersen and HireClick's Journey 02:52 Reflections on Selling the Business 03:42 Advice for CEOs on Selling 04:19 Looking Ahead: Life After the Sale

Inbound and outbound aren't opposing forces—they're two sides of the same motion.   When marketing owns both, it opens the door for tighter execution, faster learning, and better performance. But that kind of momentum doesn't come from chasing tactics. It comes from reworking how the work actually gets done. In this episode, Drew Neisser talks with Christina Kyriazi of PhotoShelter about how she rebuilt the company's go-to-market engine from the inside out. From bringing outbound under marketing, to embedding product marketing early, to using experiments to guide spend, Christina shares how structure and process—not just tactics—made all the difference. What You'll Learn:  ✔ Why outbound now rolls up to marketing and how that changed execution  ✔ How product marketing helped define segments, use cases, and “wow” moments  ✔ What “speed to lead” actually looks like and why it's working  ✔ How underperforming tactics became high-converting plays  ✔ Where AI is helping accelerate research, content, and workflows without replacing the human voice If you're reworking how your team goes to market—structure, process, and all—tune in!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What if you could swap 100 cold calls a day for content that reaches thousands? In this episode, Justis shares how going digital didn't just scale his reach, it nearly doubled his revenue. Justis Pederson is an award-winning recruiter and the CEO of the Pederson Group of Companies in Winnipeg, which he has grown from $500K to $1.8M in revenue. His group of companies includes recruitment, media, and real estate. On the recruitment side, they specialize in construction & engineering. I'm excited to learn that Justis complements his recruiting business with his media business. They have turned video production into a differentiator, specifically leveraging video and digital marketing as a key differentiator. Justis serves on two boards and is a member of the Pinnacle Society, a collective of the top-performing recruiters in North America. Episode Outline and Highlights [02:57] How Justis got into recruiting - from door-to-door salesman to becoming a top recruiter in construction. [11:33] Justis' insights on critical attributes that differentiate a great recruiter. [13:19] The story of how they shifted from mainly cold calling to primarily digital marketing. [26:10] The ROI of hiring an effective marketing person. [31:22] The three pillars of content. [34:55] The hiring process of a good marketing person. [37:39] Strategies and systems to start posting content. [43:18] Discussion on the hows and whys of building a brand. [47:30] Shifting to a retained business model. [51:38] How to get business ‘without asking for business'. [53:02] Justis shares his personal story of resilience. Shifting from Cold Calling to Digital Marketing If your primary source of leads is through cold-calling, would you consider shifting to digital marketing? Justis realized the benefits of doing so, as cold-calling usually limits him to reaching 100 people a day, but with digital content, he can demonstrate their subject matter expertise to thousands. “So we started posting content online. And instead of going from one to one cold calling, it's one to many: one to 1,000, one to 10,000, one to 20,000 plus people. So what you're doing is you're actually just demonstrating what your subject matter expertise is. Instead of on the phone to people that already know you, you're doing it online to a larger population of people that do not know you.” How did they transition from pure cold calling to digital marketing? When Justis first started at Hayes and later running his own recruitment business, it was all about cold calling. But like a lot of recruiters, he hit that point of burnout. You can only hear “no” so many times before you start asking, Is there a better way to do this? They began putting their expertise online, mainly on LinkedIn, aiming to reach not just dozens, but thousands. Then came the big move: hiring Cass in 2022 as their first team member, not another recruiter, but a full-time content and social media manager. Instead of hiring another 360 recruiter, Justis placed his bet on the potential of digital marketing. Eventually, it paid off. They started producing all kinds of content—videos, thought pieces, scroll-stopping visuals—all tailored to their niche in construction and real estate. And people started paying attention—not just candidates but clients, too. Inbound leads started rolling in. The ROI of Hiring an Effective Marketing Person Was there a return on investment from the step that Justis took? That is, focusing mainly on being top-of-mind via digital content? There was! “To quantify that, when I first hired Cass in our first year, we did about, I think it was about $500,000… And in our second year after hiring Cass, we did closer to a million. So, just simple numbers there. Like, we almost doubled our billings.” Justis, however, reminded us that hiring an effective marketing person is not an instant result-generating move. You also have to invest time, like what she did with Cass. He spent at least a year working with her, and it took almost two years to see actual results. “But it did take like a lot of time to get there. Mark, I don't want your listeners to think like, oh, you hire a marketing person and 30 days later you're going to be getting all these inbound leads, because that's not how it works. And a lot of people are wired to think, you know, 30, 60, 90-day return. But this was something that happened for two years. Not 30 or 60, 90 days. Like when I hired Cas, the idea was, okay, we'll give it a year and see how it does.” The Three Pillars of Content and How to Start For Justis, there are three pillars of a well-curated, quality content: Graphic Design Video Writing Justis elaborated on these three pillars and how they emphasized the importance of writing as the basis of videos and graphic designs. He also shared strategies on posting at least 4 pieces of content a week, and why spreading too thin on different social media platforms may not always work. He also shared that to start and build a brand, you don't even need a high budget. Justis shared, “But I think what I would say is it doesn't have to be an extremely high-budget effort. Like you can do this with a low budget effort.” Justis Pederson Bio and Contact Info Justis is an award-winning recruiter as well as President & CEO of the Pederson Group of Companies. His group of companies includes recruitment, media, and real estate. The Pederson Group recruitment specializes in a very niche market - construction & engineering. Outside of running the day-to-day operations of the businesses, Justis sits on two boards and is a member of the Pinnacle Society. Justis on LinkedIn The Pederson Group of Companies website link People and Resources Mentioned Pinnacle Society Loomly Monday.com Connect with Mark Whitby Get your FREE 30-minute strategy call Mark on LinkedIn, Mark on Twitter: @MarkWhitby Mark on Facebook Mark on Instagram: @RecruitmentCoach Subscribe to The Resilient Recruiter If you've been enjoying the podcast, please take two minutes to leave a review. Your review is greatly appreciated because it helps us attract a bigger audience and help more recruiters.

Is there more VC flowing into Portland? A new president for TiE Oregon, $1M in funding for a Bluesky effort, and Portland startup events galore. Let's get into Portland, Oregon, startup news for this week…PORTLAND STARTUP LINKS- TiE Oregon https://oregon.tie.org- Bluesky raises $1M https://techcrunch.com/2025/01/31/custom-feed-builder-graze-is-building-a-business-on-bluesky-and-investors-are-paying-attention/- Uptick in Portland Venture Capital in 2025 Q1 https://www.bizjournals.com/portland/inno/stories/inno-insights/2025/04/15/venture-monitor-q1-oregon-metro.html - Portland Digital Corps https://siliconflorist.com/2025/04/17/portland-digital-corps-ramps-up/ - Portland AI Engineers https://www.meetup.com/portland-ai-engineers/- PIE + Portland startup community events https://www.meetup.com/pie-portland-startup-community/- Portland Startup Week 2025 https://lu.ma/pdxstartupweek- Startup Success podcast https://open.spotify.com/episode/1uW9DLlNVTDtEqg243fuwh?si=Cwb0V3bBRvmq4ljC1dHAlA- 5 Min Startup https://www.youtube.com/watch?v=pbbAT6TcH-8PORTLAND STARTUP NEWS00:00 Portland startup news intro00:35 Matt Dittrich named new president of TiE Oregon03:11 Graze raises $1 million for Bluesky tooling06:01 Significantly more VC in Q1 202508:30 Portland Digital Corps is up and running12:00 Portland AI Engineers meets April 30, 202512:42 PIE + Portland startup community events 19:15 Me on other podcastsFIND RICK TUROCZY ON THE INTERNET AT…- https://patreon.com/turoczy- https://linkedin.com/in/turoczy- https://bsky.app/profile/turoczy.bsky.social- https://siliconflorist.substack.com/- https://pdxslack.comABOUT SILICON FLORIST ----------For nearly two decades, Rick Turoczy has published Silicon Florist, a blog, newsletter, and podcast that covers entrepreneurs, founders, startups, entrepreneurship, tech, news, and events in the Portland, Oregon, startup community. Whether you're an aspiring entrepreneur, a startup or tech enthusiast, or simply intrigued by Portland's startup culture, Silicon Florist is your go-to source for the latest news, events, jobs, and opportunities in Portland Oregon's flourishing tech and startup scene. Join us in exploring the innovative world of startups in Portland, where creativity and collaboration meet.ABOUT RICK TUROCZY ----------Rick Turoczy has been working in, on, and around the Portland, Oregon, startup community for nearly 30 years. He has been recognized as one of the “OG”s of startup ecosystem building by the Kauffman Foundation. And he has been humbled by any number of opportunities to speak on stages from SXSW to INBOUND and from Kobe, Japan, to Muscat, Oman, including an opportunity to share his views on community building on the TEDxPortland stage (https://www.youtube.com/watch?v=Cj98mr_wUA0). All because of a blog. Weird.https://siliconflorist.com#pdx #portland #oregon #startup #entrepreneur

The week of April 16, 2025 on The Metallica Report… Steffan has set up shop in the middle of HQ on a rehearsal day as he and Renée count down the days until Syracuse hosts Metallica for the first time in 29 years! After a surprise guest quickly crashes the pod, Steff chats with superfan Todd Styles, and Renée gets the rundown on the M72 Blood Drives from Darren Irby of the American Red Cross. Our hosts also discuss the M72 Takeover Events happening throughout the North American tour.  The Metallica Report – your official, weekly guide for all things Metallica, straight from the source. New episode every Wednesday. Upcoming Tour Dates: https://www.metallica.com/tour  Takeover Events: metallica.lnk.to/M72Takeover2025  M72 Map: https://m72map.metallica.com  American Red Cross x Metallica Blood Drives - https://www.redcrossblood.org/metallica  “Metallica Saved My Life” Film: https://www.fathomentertainment.com/metallica-saved-my-life   Live Metallica: https://livemetallica.com  Local Metallica Fan Club Chapters: https://www.metallica.com/fans/local-chapters  All Within My Hands: https://www.allwithinmyhands.org  Music from The Metallica Report: https://metallica.lnk.to/TMR-music   Wanna be featured on a future episode? Submit your questions or comments: http://metallica.com/podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to build a powerhouse sales and customer service team in the print industry? Zach Corn, VP of Sales & Customer Experience at Barrel Maker, breaks it all down — from managing live events across the world to crafting intentional hiring and training systems that actually work. Zach shares the lessons learned from cold-calling at Groupon, managing massive live printing gigs, and scaling Barrel Maker's sales engine with authenticity and logic. If you're running a shop or trying to build a serious sales culture, this episode is a masterclass.

MALAYSIA: XI INBOUND, CHARLES ORTEL. 1941 REFUGEES.

This episode features an interview with Jenny Force, VP of Global Demand Generation at Meltwater, a company with a suite of solutions that spans media, social, consumer, and sales intelligence. Jenny discusses her experience launching the company's first big summit, as well as the work they have done to automate their inbound process to maximize each MQL.Key Takeaways:Launching a new big initiative and then proving ROI to the executive team requires careful positioning and careful measurement against KPIs.Automating the process for inbound leads through tech removes manual human intervention and puts the sellers into positions where they can do their job at a more impactful level.Imbuing campaigns with humor, while a little scary, can cause a big lift in engagement.Quote: We've been really investing and not just spending more money to get more MQLs. It's making, not to sound cliche, but every MQL count. It's about automating the process. Here at Meltwater, we're a 20-year-old company, we're very sales-centric and there's a lot of energy that used to be put behind outbound. So, it was changing the narrative around inbound. Until we totally make this change as a business where everyone in the business is shouting to get an inbound lead and are super excited about it, it's how can I get every single lead responded to in under an hour without any delays? And it's been a bit of a journey to put the right tech in place to automate those processes that we can, take out that manual human intervention and then put the sellers into the business so they can actually sell. So, I've got some tech around instant meeting scheduling, self-serve demos, a conversational email that we've put in. And honestly, I feel like that has already had such an impact on our conversion rates. I wouldn't get rid of it.Episode Timestamps: *(06:03) The Trust Tree: Improving inbound efficiency and increasing deal velocity*(14:32) The Playbook: Launching a summit and investing in automation *(45:53) The Dust Up: Changing inbound KPIs to get a seat at the table *(49:30) Quick Hits: Jenny's quick hitsSponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with Jenny on LinkedInLearn more about MeltwaterLearn more about Caspian Studios

Sales can feel like a grind, but Bob Burg proves it doesn't have to be. By rethinking traditional selling, shifting to value selling, and mastering persuasion in both ecommerce and relationship-based environments, Bob developed a counterintuitive approach that transformed his life and career. He began in broadcasting, but soon realized his true calling was in helping others thrive through a giving-centered business mindset. In this episode, Bob reveals his powerful Five Laws of Stratospheric Success, the key to becoming a “go-giver,” along with powerful insights on authentic influence, building referrals, and mastering the art of pull—not push. In this episode, Hala and Bob will discuss: (00:00) Introduction (00:57) Bob Berg's Career Journey (03:17) The Power of Books in Personal Development (05:00) Understanding the Go-Giver Philosophy (07:36) The Five Laws of Stratospheric Success (17:45) Influence vs. Persuasion vs. Manipulation (22:32) The Importance of Authenticity and Receptivity Bob Burg is a bestselling author, motivational speaker, and co-creator of the Go-Giver book series, which has sold over one million copies and been translated into 30 languages. Named one of the 30 Most Influential Leaders by the American Management Association, Bob's work has transformed how professionals approach sales, communication, and leadership. His perspective is essential for anyone looking to grow a business by building genuine connections, offering unmatched value, and leading with integrity. Sponsored By: RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Indeed - Get a $75 sponsored job credit at indeed.com/profiting Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Microsoft Teams - Stop paying for tools. Get everything you need, for free at aka.ms/profiting Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting Open Phone -  Streamline and scale your customer communications with OpenPhone. Get 20% off your first 6 months at openphone.com/profiting LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/profiting Bilt Rewards - Start paying rent through Bilt and take advantage of your Neighborhood Benefits™ by going to joinbilt.com/PROFITING. Airbnb - Find yourself a co-host at airbnb.com/host Active Deals - youngandprofiting.com/deals       Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services - yapmedia.com   Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset, Selling, Online Selling, Sales, Economics, E-commerce, Ecommerce, Negotiation, Prospecting, Persuasion, Inbound, Value Selling, Account Management, Sales Strategies, Business Growth, Scale, Scaling, Sales podcast

In this episode, Patrick McKenzie (@patio11) is joined by Haseeb Qureshi, a managing partner at Dragonfly, a crypto-focused VC fund. They discuss the evolution of stablecoins, three key use cases, and their impact on international finance. Haseeb explains how stablecoins have grown beyond their initial association with crypto trading and illicit activities to serve legitimate economic functions globally, in ways that many Americans might not fully appreciate. Patrick and Haseeb debate the regulatory landscape, the strategic ambiguity of crypto's positioning, and whether stablecoins represent a parallel financial system that might eventually converge with traditional banking. –Full transcript available here: www.complexsystemspodcast.com/taking-stablecoins-seriously-with-haseeb-qureshi/–Sponsor:  SafebaseReady to save time and close deals faster? Inbound security reviews shouldn't slow down your team or your sales cycle. Leading companies use SafeBase to eliminate up to 98% of inbound security questionnaires, automate workflows, and accelerate pipeline. Go to safebase.io/podcast –Recommended in this episode:Zeke Faux on Complex Systems https://open.spotify.com/episode/5OnSK3PuhfipMHv9htvuyb Chopping Block podcast https://unchainedcrypto.com/the-chopping-block/ Haseeb Qureshi's website https://haseebq.com/about/ –Timestamps:(00:00) Intro(00:55) Crypto industry insights and tether discussion(02:52) Stablecoins and their economic models(05:04) Decentralized stablecoins and their mechanisms(07:41) VC perspective on stablecoin investments(13:18) Regulatory challenges and lobbying in crypto(20:36) Emerging use cases for stablecoins(24:16) Sponsor: Safebase(32:35) The initial response to stablecoins(33:38) Stablecoins and national security concerns(34:00) The shift in congressional attitude(34:49) Stablecoins and dollar internationalization(37:40) Retail payments in high-inflation countries(38:41) The role of black markets(46:13) International B2B payments(01:02:57) The future of stablecoins(01:05:44) Wrap

On this week's show Patrick Gray and Adam Boileau discuss the week's cybersecurity news: Oracle quietly cops to being hacked, but immediately pivots into pretending it didn't matter NSA and CyberCom leaders fired for not being MAGA enough US Treasury had some dusty corners it hadn't found China in yet, looked, found China in them …which is a great time to discuss slashing CISA's staffing Ransomware crews and bullet proof hosting providers are getting rekt, and we love it And Microsoft patches yet another logging 0-day being used in the wild. This episode is sponsored by Yubico, makers of Yubikey hardware authentication tokens. Yubico's Vice President of Solutions Architecture and Alliances Derek Hanson joins to discuss how the consumer-centric passkey ecosystem has become a real challenge for enterprises. One that Yubico is actually ideally positioned to solve. This episode is also available on Youtube. Show notes Oracle privately confirms Cloud breach to customers Oracle have finally issued a written notification to customers about their cybersecurity incident. Head of NSA and US Cyber Command reportedly fired | Cybersecurity Dive Trump fires numerous National Security Council staff - The Washington Post Trump administration under scrutiny as it puts major round of CISA cuts on the table | Cybersecurity Dive Hackers Spied on US Bank Regulators' Emails for Over a Year - Bloomberg This is how Jeffrey Goldberg got added to the Signal chat Cybercriminals are trying to loot Australian pension accounts in new campaign | The Record from Recorded Future News $500,000 stolen in Australian super fund data breach | Superannuation | The Guardian Australian regulator pulls licenses of 95 companies in effort to crack down on investment scams | The Record from Recorded Future News Everest ransomware group's darknet site offline following defacement | The Record from Recorded Future News On March 28, 2025, a threat actor leaked internal data from Medialand, a major bulletproof hosting (BPH) provider long linked to Yalishanda (LARVA-34). There's a ransomware group named DragonForce going around hacking its rivals. After Mamona and BlackLock, the group has now hacked RansomHub The DragonForce ransomware group hacked two rivals this month CISA, experts warn of Crush file transfer attacks as ransomware gang makes threats | The Record from Recorded Future News Kill Security Campaign Targets CrushFTP Servers National Vulnerability Database | NIST Microsoft patches zero-day actively exploited in string of ransomware attacks | CyberScoop Exploitation of CLFS zero-day leads to ransomware activity | Microsoft Security Blog Is The Sofistication In The Room With Us? - X-Forwarded-For and Ivanti Connect Secure (CVE-2025-22457)

0:00 Elon Musk Calls Peter Navarro A ‘Moron,' Democrats Have No Good Answer To Trump Tariffs! Robby Soave 9:43 Congressional Republicans Defy Trump, Work to Reseize Tariff Authority Amid Market Turmoil 19:37 Democracy dying in broad daylight, How Trump is leading a totalitarian coup: Marianne Williamson 29:37 Trump says Iran Nuclear discussions are inbound: Trita Parsi previews talks with Tehran 40:41 Trump administration scores win after Supreme Court temporarily lifts deportation ban 54:33 Bill Maher praises Trump, explains why Democrats didn't resonate with voters Learn more about your ad choices. Visit megaphone.fm/adchoices

Shelby Haas-Sapp didn't become a sales expert overnight. At just 18 years old, she was selling door-to-door, mastering rejection, and prospecting with confidence. Now, at 23, she has built a thriving online business by combining her unapologetically feminine sales strategies with content marketing across social media. In this episode, Shelby reveals the mindset, psychology, and tactics behind closing deals. She shares how to handle objections, convert leads, scale with webinars, and stand out online. In this episode, Hala and Shelby will discuss:  (00:00) Introduction (01:32) How Motivation Drives Sales Success (03:37) Building a “Sales Psychopath” Mindset (06:53) Why Women Are More Successful at Selling (09:50) The Hot Girl Sales Mentality (16:31) How to Sell to Different Types of Buyers (26:37) Lessons from Door-to-Door Sales Strategy (29:44) Why Being a “Soft Girl” Won't Cut It in Sales (33:18) How to Handle Objections and Close Deals (45:02) Why Content is the New Sales Pitch (46:41) The Secrets to Successful Deal Closures (54:35) Social Media Sales Strategies (01:02:07) Webinars for Effective Online Selling Shelby Haas-Sapp is a sales trainer, content creator, and founder of She Sells Academy, where she empowers motivated women with the skills and mindset needed to succeed in sales. Starting in door-to-door sales, Shelby learned how to pitch, handle rejection, and build resilience. Now, she's changing the game by teaching women how to crush it as remote sales reps, own their ambition, and achieve financial freedom. Sponsored By: RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Indeed - Get a $75 sponsored job credit at indeed.com/profiting Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify Microsoft Teams - Stop paying for tools. Get everything you need, for free at aka.ms/profiting Mercury - Streamline your banking and finances in one place. Learn more at mercur.com/profiting Open Phone -  Streamline and scale your customer communications with OpenPhone. Get 20% off your first 6 months at openphone.com/profiting LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/profiting Bilt Rewards - Start paying rent through Bilt and take advantage of your Neighborhood Benefits™ by going to joinbilt.com/PROFITING. Airbnb - Find yourself a co-host at airbnb.com/host Resources Mentioned: She Sells Academy: bit.ly/SheSellsRemote  Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Economics, E-commerce, Ecommerce, Negotiation, Persuasion, Inbound, Value Selling, Account Management, Business Growth, Scaling, Sales Podcast.

Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our episode today:Craig is talking about family business dynamics with Maryann Croce - Fellow Toastmaster at Remarkable Results Toastmasters, fellow Transmission Repair professional, and industry friend who knows the good - but understands the struggle so often described when you combine business and family.Fittingly…Today's Word of the Day is:Neoptismnep·o·tismnounthe practice among those with power or influence of favoring relatives, friends, or associates, especially by giving them jobs.Maryann brings a well earned perspective to this topic and presents many practical tips for families to work better together.Listeners will particularly benefit from hearing Maryann's three questions for business owners to ask before bringing in family members. By the conclusion you'll be ready to better support, value, and listen to our family colleagues - making for a stronger communication and culture.While this topic emphasises family dynamics, all listeners will benefit with some of the topics benign applicable to any business. Maryann also introduces the term ‘context switching' while describing the difficulty of wearing too many hats - and explains why families tend to do this even more than other businesses.Listeners can reach out to Maryann through her website.https://www.smallbizvantage.com/You can hear more from Maryann at Autoleap's Amplify Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute's coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comAutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software! Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact InformationEmail Craig O'Neill:...

EARTH MOON SYSTEM: INBOUND  ASTEROID 2024 YR4 2032. BOB ZIMMERMAN BEHINDTHEBLACK.COM https://scitechdaily.com/asteroid-2024-yr4-sparks-global-alert-now-it-might-hit-the-moon-instead/ 1952

Hala Taha built an eight-figure media company using data-driven sales strategies and activity-based selling to close high-value deals. As a successful entrepreneur, she knows that sales success isn't about luck. It comes from mastering the right tools, prospecting strategically, and developing a resilient mindset. In this episode, Hala breaks down how to scale smarter, optimize your funnel, and boost conversions. She also shares insights on leveraging AI in business, tracking your pipeline effectively, and managing deals seamlessly with CRM tools like Pipedrive. In this episode, Hala will discuss:  (00:00) Introduction (01:30) Webinar Overview (05:27) Understanding Bottoms Up Sales Strategy (07:48) Activity-Based Selling Explained (10:02) Driver Trees and Performance Metrics (19:39) Becoming a Sales Psychopath with Shelby Sapp (28:40) Pipedrive Demo and Features (34:44) Introduction to Pipedrive (35:48) Optimizing Sales Funnels with Sean Cannell (36:27) Improving Conversion Rates with Russell Brunson (43:13) Analyzing Competitor Funnels (46:44) Prioritizing Sales Calls (50:41) Identifying Fool or Favorite Clients (58:27) Leveraging AI in Sales Hala Taha is the host of Young and Profiting, the number one entrepreneurship and business podcast. She is the Founder and CEO of YAP Media, an award-winning social media and podcast production agency. She also founded YAP Media Podcast Network, a top business and self-improvement podcast network, where she helps business podcasters like Jenna Kutcher, Amy Porterfield, Neil Patel, and Russell Brunson grow and monetize their platforms. Resources Mentioned: Get a free 14-day trial and 20% off your membership with Pipedrive: youngandprofiting.co/sales  Pipedrive Slides: youngandprofiting.co/PipedriveSlides Sponsored By: Shopify - youngandprofiting.co/shopify Airbnb - airbnb.com/host Rocket Money - rocketmoney.com/profiting Indeed - indeed.com/profiting    RobinHood - robinhood.com/gold Factor - factormeals.com/factorpodcast   Rakuten - rakuten.com Microsoft Teams - aka.ms/profiting Active Deals - youngandprofiting.com/deals   Key YAP Links Reviews - ratethispodcast.com/yap  Youtube - youtube.com/c/YoungandProfiting  LinkedIn - linkedin.com/in/htaha/  Instagram - instagram.com/yapwithhala/  Social + Podcast Services: yapmedia.com  Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-Commerce, Ecommerce, Negotiation, Persuasion, Inbound, Value Selling, Account Management, Scale, Sales Podcast.