Podcasts about Inbound

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Best podcasts about Inbound

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Latest podcast episodes about Inbound

Unlearn
How to Clearly Position What You Do with Anthony Pierri

Unlearn

Play Episode Listen Later Oct 22, 2025 49:42


When it comes to product positioning, clarity isn't just a communication tool—it's a strategic advantage. In this episode, I sit down with Anthony Pierri, co-founder of FletchPMM, a product marketing consultancy that's helped over 400 B2B software startups discover and sharpen their positioning. We explore how founders can unlearn generic marketing advice, clarify their message, and activate their strategy through one often-overlooked asset: their homepage.Anthony brings practical frameworks, real-world stories, and a refreshing candor to a space that's often muddled with jargon. This is a must-listen for any founder, PMM, or GTM leader tired of being misunderstood—and ready to focus.FletchPMM is a product marketing consultancy that helps B2B tech startups nail their positioning and bring it to life through a purpose-built homepage. Alongside co-founder Rob Kaminski, he's helped more than 400 companies craft focused, champion-centered messaging that converts.Key TakeawaysClarity wins: Positioning isn't about vision—it's about specificity, segmentation, and telling your champion's story.Unlearn the fluff: Ditch the vague benefits and generic promises. Customers need to know what you do and how it helps them.Focus = traction: Trying to be everything to everyone dilutes your impact. Specialization creates memorability and repeatability.Your homepage is your positioning: It's the one asset every stakeholder sees—customers, investors, your team. Make it count.Position for the champion, not the budget holder: Focus your messaging on the person closest to the problem—not the executive who cuts the check.Additional InsightsPositioning is pattern recognition: Anthony shares how lessons from church leadership and freelancing helped him recognize early signs of positioning misalignment—even before he had the language for it.Inbound scale comes from consistency, not creativity: With over 500 companies served, Fletch's success has come from delivering one service, the same way, every time—not by chasing new ideas or tactics.Founders often confuse luck with repeatability: Anthony reveals how many early startup wins come from personal networks—and how this masks the real need for scalable positioning and segment focus.Mispositioning starts with the homepage: Anthony critiques vague, benefits-only messaging like “Make Yes Work”—demonstrating how the lack of a clear product reference point derails understanding and action.Repositioning is an organizational act: Referencing Klaviyo and Meta, Anthony shows how homepage messaging isn't just about marketing—it forces internal alignment by making strategic bets visible to every team member.Episode Highlights00:00 – Episode RecapAnthony Pierri shares how a seemingly minor contradiction in a church's mission statement became his first exposure to a positioning problem—planting the seed for a career built around clarity.01:30 – Guest Introduction: Anthony PierriBarry introduces Anthony, co-founder of FletchPMM, a consultancy that's helped 400+ B2B software startups craft focused, conversion-driving homepages.05:09 – The Real Cost of Doing EverythingWhy trying to serve every persona or use case is the quickest way to stall traction—and how narrowing your focus builds momentum.07:14 – Specialization is a Strategic AdvantageAnthony explains how one service, delivered one way, to one segment unlocked a scalable, inbound engine for Fletch.11:42 – Sales...

The Wolf Of All Streets
Bitcoin Holds $111K! Is Uptober Over Or Is A Reversal Inbound?

The Wolf Of All Streets

Play Episode Listen Later Oct 16, 2025 29:30


Bitcoin is holding strong around $111,000, but traders are asking the big question — is Uptober officially over or are we gearing up for a major reversal? With a potential Fed rate cut on the horizon, massive ETF inflows, and tech stocks showing signs of recovery, the next few days could decide Bitcoin's fate.

The Bitboy Crypto Podcast

In this episode, we'll break down exactly what happens to Bitcoin if Trump follows through, how it could spark volatility across Ethereum, Solana, and XRP, and why traders are bracing for impact.

EGGS - The podcast
Eggs 436: The Power of Niche Marketing in B2B with Joe Sullivan

EGGS - The podcast

Play Episode Listen Later Oct 16, 2025 53:46


SummaryIn this conversation, Joe Sullivan, co-founder of Gorilla 76, discusses his journey in industrial marketing, the importance of deep expertise in B2B marketing for manufacturers, and the strategic decision to charge for initial consultations. He emphasizes the need for high-quality content in marketing, the evolving landscape of SEO, and the significance of measuring marketing results effectively. In this conversation, the speakers delve into various aspects of marketing strategies, focusing on the importance of understanding marketing metrics, the distinction between inbound and outbound marketing, and the significance of crafting effective outreach emails. They discuss the balance between achieving fast results and building sustainable marketing success, the necessity of aligning marketing and sales efforts, and the difficult decision of knowing when to let go of a client. The insights shared provide valuable guidance for businesses looking to enhance their marketing effectiveness and overall success.TakeawaysGorilla 76 specializes in industrial marketing for B2B manufacturers.Deep expertise is crucial for effective marketing strategies.Charging for initial consultations helps establish trust and commitment.Content marketing should prioritize quality over quantity.SEO is a long-term strategy that requires patience and consistency.Narrowing focus on specific keywords yields better results.Understanding the sales cycle is essential for measuring marketing success.Engaging with subject matter experts enhances content quality.Proactive content distribution is key to reaching target audiences.Marketing metrics should include both leading and trailing indicators. Understanding your marketing funnel is crucial for success.Inbound marketing is a long-term strategy that builds authority.Outbound marketing can yield quick results but requires careful targeting.Crafting personalized outreach emails increases engagement.Positioning your business effectively is essential for attracting the right clients.Aligning marketing and sales teams can drive better results.Utilizing the right tools helps analyze customer behavior effectively.It's important to assess the profitability of client relationships.Transparent communication with clients can lead to better outcomes.Providing solutions when parting ways with clients shows professionalism.Chapters00:00 Introduction to Joe Sullivan and Gorilla 7602:59 The Evolution of Gorilla 76 and Its Niche06:09 Understanding B2B Marketing for Manufacturers09:02 The Importance of Deep Expertise in Marketing12:03 Charging for Initial Consultations: A Strategic Move14:49 Content Marketing: Quality Over Quantity18:04 SEO Strategies and Keyword Implementation21:06 Measuring Marketing Results for Manufacturers26:49 Understanding Marketing Metrics and Funnel Analysis30:35 Inbound vs Outbound Marketing Strategies34:35 Crafting Effective Cold Outreach Emails37:50 Balancing Fast Results with Sustainable Marketing Success44:14 Aligning Marketing and Sales for Success48:03 Knowing When to Fire a ClientCredits:Hosted by Ryan RoghaarProduced by Ryan RoghaarTheme music: "Perfect Day" by OPM  The Eggs Podcast Spotify playlist:bit.ly/eggstunesThe Plugs:The Show: eggscast.com@eggshow on X and InstagramOn iTunes: itun.es/i6dX3pCOnStitcher: bit.ly/eggs_on_stitcherAlso available on Google Play Music!Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@djontic on twitterRyan Roghaar:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

Grab My Banner: The Apex Legends Podcast
Episode 249: Star Wars x Apex Legends Collab Inbound + DMR & Voicemails

Grab My Banner: The Apex Legends Podcast

Play Episode Listen Later Oct 10, 2025 116:14


digital kompakt | Business & Digitalisierung von Startup bis Corporate
Restbudgets 2025 gewinnen: Wie funktioniert Kaltakquise?

digital kompakt | Business & Digitalisierung von Startup bis Corporate

Play Episode Listen Later Oct 8, 2025 64:38


Cold Calling beginnt weit vor dem ersten Kontakt. Gero Decker zeigt, wie gezieltes Targeting, echtes Research und persönliches Messaging Kaltakquise vom reinen Zahlen-Spiel zur klugen Begegnung machen. Wer den Buying Cycle versteht und erkennt, ob Angst, Neugier oder echter Bedarf den Handlungsimpuls prägen, schafft Verbindungen, die über Standardprozesse hinausgehen. Eine Episode für alle, die Kaltakquise nicht als Routine, sondern als echtes Handwerk erleben. Du erfährst... …wie du erfolgreich Cold Calling vorbereitest und die richtigen Kontakte findest. …welche Strategien Gero Decker für effektives Targeting und Messaging nutzt. …wie du durch Multi-Touch-Kampagnen und kreative Ansprache deine Sales-Quote steigerst. __________________________ ||||| PERSONEN |||||

CPQ Podcast
HubSpot's Vision for Revenue Lifecycle Management with Adam Wainwright

CPQ Podcast

Play Episode Listen Later Oct 5, 2025 32:40


In this episode of the CPQ Podcast, Frank Sohn welcomes Adam Wainright, a veteran with 15+ years in the Configure, Price, Quote (CPQ) space, now helping lead HubSpot's CPQ and revenue strategy. Adam shares his career journey across Selectica/Determine, CallidusCloud, Clari, Cacheflow (acquired by HubSpot), and beyond. Adam discusses: HubSpot's CPQ launch at INBOUND and how it delivers speed, visibility, and control to sellers and revenue operations teams. Why their North Star is Revenue Operations—and how HubSpot is building a complete Revenue Lifecycle Management solution. Lessons learned from scaling companies from $7M to $200M in revenue, navigating multiple M&As, and leading global sales teams. His “Supersonic Sales Process” philosophy, with the mantra: Don't pitch product—pitch process. The role of AI in CPQ, from conversational quote builders to revenue governance. Personal insights on leadership, active listening, and balancing life in Marina, CA with family, running, and hiking Big Sur. If you're interested in HubSpot CPQ, Revenue Operations, or the future of Revenue Lifecycle Management, this episode offers valuable insights into strategy, technology, and customer success.

Trial & Aaron Podcast
TAP #97: My Top 5 Cinematic Slayers

Trial & Aaron Podcast

Play Episode Listen Later Oct 3, 2025 42:31


SPOOKY SEASON IS BACK! And the TAP's welcoming it with open arms and my top 5 Cinematic Slayers. These killers aren't all from spooky season movies, necessarily, but this blood soaked list is sure to wet your ears' whistles. Enjoy! More spooky season content INBOUND! Only on trialandaaron.com, Apple Podcasts, Spotify, and YouTube. . . . #thetap #trialandaaronpodcast #spookyseason #americanpsycho #killbill #fridaythe13th #jasonvoorhees #johnwhick #johnwick4 #halloween #halloweenkillers #fun

Anewgo of New Home Sales
New Home Star's Playbook: HubSpot, AI Agents & AIO Search-158

Anewgo of New Home Sales

Play Episode Listen Later Oct 1, 2025 37:50 Transcription Available


New Home Star's Marketing Director, Chris Laskowski, joins Anya to unpack how HubSpot, AI agents, and AI search (AIO) are reshaping new-home marketing. Fresh off HubSpot's INBOUND, Chris breaks down the shift from one-to-many to true 1:1 personalization, why your website must act like a data warehouse, and how builders can win visibility in AI-driven search with structured content (think 3,000+ FAQs, schema, and data-tagged plans).What you'll learnWhy a unified tech stack (HubSpot, call/text/email, ads, service) unlocks real AI valueINBOUND takeaways: AI Agents, Data Hub, and 1:1 personalization at scaleHow to pivot from SEO traffic losses to AIO discoverabilityThe builder playbook: schema markup, data-tagged floor plans, transparent pricing, and massive FAQ libraries12-week HubSpot rollout: strategy → automation → dashboards & trainingTop 3 priorities for the next 1–3 years: consolidate data, rebalance channel mix by ROI, upskill on AI (projects + agents)Chapters 00:00 Intro & who is New Home Star 01:00 Chris's path + team scope (40-person marketing org) 04:00 Why HubSpot: one data warehouse for sales/marketing/service 06:00 INBOUND highlights: AI Agents, Data Hub, 1:1 personalization 11:00 Homebuilding implications: matching buyers to the right homes 14:00 SEO drop-offs & the rise of AI search (AIO) 18:30 Treat your site like a data warehouse; 3,000+ FAQs 21:30 Schema + data tagging for plans, pricing, and tours 25:30 Human-friendly front end vs machine-readable back end 26:30 New Home Star's 12-week HubSpot implementation 27:45 The builder's top 3 priorities for 2025–2027 34:00 Should you attend INBOUND next year? 35:30 Where to connect with Chris & New Home Star

Breakthrough B2B
New email marketing hotness from INBOUND

Breakthrough B2B

Play Episode Listen Later Oct 1, 2025 19:46


Wrapping up their learnings from HubSpot's INBOUND marketing conference in San Francisco earlier this month, Sam takes a breather while Claudia joins Roop on the mics once again to chat about email marketing. What's working? What's changing? What's new? Claudia and Roop recap three email marketing sessions they attended with friend of the podcast, Jay Schwedelson.From subject lines that work to formatting hacks, new stats bring clarity to what's ahead for email marketing, including insights on:Things not to do with AIThe incredible shelf life of some emails (it's WAY longer than you think)Why white space matters in email designThe continued anarchy Apple Mail is creating for marketersNew notes on emojisAnd moreAnd if you haven't already, pre-order Jay's new book, Stupider People Have Done It: Marketing Truths, Career Moves, and Life Advice for Doers. It's sure to be full of his trademark wit and wisdom—and proceeds go to The V Foundation for Cancer Research. A win-win for everyone.As always, thanks for listening. We're off next week (listen to this week's episode to hear why), but back with Sam and Roop the week after. See you then!—Claudia, Roop, and ChelseaTell us what you think!

Rainmaker Multiplier On-Demand
Marketing Shifts That Matter: INBOUND Insights for Advisors Part 1

Rainmaker Multiplier On-Demand

Play Episode Listen Later Oct 1, 2025 22:52


Email marketing is evolving rapidly as Apple introduces new priority placement algorithms and AI search engines reshape how prospects find advisors—strategies that worked last year are already obsolete. Join host Matt Seitz, Chief Marketing Officer at C2P, as he interviews C2P team members, Mila Bennet, Content Writer, and Owen Brodhead, Digital Marketing Manager, fresh from INBOUND – HubSpot's Marketing and Sales conference. Discover how Apple's email rules are changing inbox strategy, why the shift from SEO to AEO (Answer Engine Optimization) matters for your practice, and how HubSpot's Loop Marketing Framework replaces traditional funnels. Whether you're testing negative emojis in subject lines or optimizing for AI search, this episode offers specific tactics you can implement this week.Resources:Conferences Mentioned: HubSpot INBOUND ConferenceCRM Referenced: HubSpot C2P Advisors only:Marketing services referenced: The Agency at C2P

Sell With Authority
How to Reframe Your Agency Pitch, with Tom Martin

Sell With Authority

Play Episode Listen Later Oct 1, 2025 38:14


Today's episode of Sell With Authority is a special encore with one of our rock solid awesome guests — Tom Martin, Founder and President of Converse Digital. For more than 30 years, Tom's been helping startups, agencies, and global brands revolutionize how they sell. He's the author of The Invisible Sale, creator of the Painless Prospecting program, and a keynote speaker you've likely seen at Build a Better Agency, Content Marketing World, Inbound, and more. Tom is on a mission to help agencies ditch pushy sales tactics and instead lean into persuasion, influence, and trust. His latest framework, Life's a Pitch, is a masterclass in why most pitches fail — and how to craft ones that win. I didn't want to have this conversation without Hannah Roth — Predictive's Director of Strategy and our in-house Mad Scientist. Hannah works alongside our clients every day refining positioning, sharpening pitches, and leading experiments inside our Predictive Lab. Tom is back joining Hannah and I to help you reframe your pitch process — and win more right-fit clients. What you will learn in this episode: Why 90% of your pitch is forgotten within 2 days — and how to break that pattern for good The real difference between trust and credibility and how to architect both in your pitch Why most agencies still “show up and throw up” and how to change that The neuroscience and cognitive load theory that reveal why your pitch probably isn't landing How to build a “yellow brick road” your prospects will want to follow straight to yes Practical ways to reduce risk for your client How to avoid flashy slides that distract — and lead with substance that sticks in their minds instead Resources: Website: https://conversedigital.com/ LinkedIn Personal: https://www.linkedin.com/in/tommartinjr/ LinkedIn Business: https://www.linkedin.com/company/conversedigital/ Twitter: https://twitter.com/TomMartin Facebook: https://www.facebook.com/ConverseDigital Agency Business Development Resources: https://conversedigital.com/agency-business-development-resources Painless Prospecting Newsletter: https://conversedigital.com/painless-sales-prospecting Building Connections That Matter: LinkedIn Sales Prospecting Strategies For Introverts How To Sell Your Agency's Services Even When You Hate Selling

RevOps Champions
90 | The Human-AI Balance: 10X Your Output Without Losing Yourself | Bella Cowdin

RevOps Champions

Play Episode Listen Later Sep 29, 2025 35:47


In this episode, Bella Cowdin, HubSpot Certified Trainer and Senior Consultant at Denamico, unpacks the biggest AI announcements from HubSpot's INBOUND 2025. She shares how RevOps teams can use AI to amplify human potential—without replacing it—while avoiding common pitfalls.Highlights include HubSpot's recognition that customer data lives beyond its platform, the launch of Data Studio for seamless integrations, and the shift from SEO to AEO (AI Engine Optimization).This episode is a must-listen for RevOps professionals and marketing leaders who want to harness AI for growth while keeping humans first and AI second.What You'll Learn:How AI agents can help your best people 10X their output without replacing human decision-makingThe critical difference between using AI to help you vs. using AI to do things for youWhy HubSpot's new Loop Marketing Playbook declares the old inbound methodology "broken"How Data Studio is solving the scattered data problem plaguing most revenue operationsWhy businesses must shift from SEO to AEO to stay visible in an AI-driven search landscapeReal-world examples of AI implementation gone wrong and how to avoid themResources Mentioned:HubSpot INBOUND Fall Spotlight 2025- Annual conference featuring major AI announcementsLoop Marketing Playbook - HubSpot's new methodology replacing traditional INBOUNDAEO Grader - AI Engine Optimization tool (search for it on Google or ask your favorite AI)Data Hub (formerly Operations Hub) & Breeze AI - HubSpot's data management platform, HubSpot's native AI enrichment toolsIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Inclusion and Marketing
182. How This Brand Is Elevating Latinas -- and Redefining the General Market

Inclusion and Marketing

Play Episode Listen Later Sep 25, 2025 31:52


Inclusive marketing isn't about business as usual—it's about disrupting the status quo. In this episode, Sonia Thompson shares a live conversation from HubSpot's INBOUND conference with the co-founders of DRAFTED, a brand elevating Latinas and reshaping what the “general market” really means. You'll hear how they're challenging incorrect narratives, disrupting an entire male-centered industry, and putting overlooked consumers center stage. If you want to understand how inclusive disruption drives loyalty, growth, and cultural relevance, this conversation is a must-listen. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

Breakthrough B2B
Sam's back! From Paris with love (and AI talk)

Breakthrough B2B

Play Episode Listen Later Sep 24, 2025 20:18


Sam is back from his MAGNET (Marketing & Advertising Global Network) retreat in Paris, as fired up as he's ever been! He compares AI notes with Roop (still high from his INBOUND trip in San Francisco), specifically around AEO (Answer Engine Optimization), GEO (Generative Engine Optimization) and of course SEO (Search Engine Optimization) in the age of AI. What's new? What's still the same? What's next?So grab a crépe and your favorite wine (those are French things, right?) and listen in as the gang discusses the ever-changing world of AI and marketing.Next week: New email wisdom from Jay Schwedelson, fresh from INBOUND. See you then!— Sam, Roop, Claudia and ChelseaTell us what you think!

The 20% Podcast with Tyler Meckes
266: Authenticity Is The Key In RevOps and Life with Rob Jones (Brand Evangelist at Supered)

The 20% Podcast with Tyler Meckes

Play Episode Listen Later Sep 22, 2025 51:57


This week's throwback guest has served as a Behavioral Therapist, Insurance Producer, Firefighter, and Account Executive all before joining RevPartners, where he has served in roles such as Sales Director, Commissioner of Content, and now as the Senior Channel Manager and Creative Lead. Since our conversation he has taken his talents to Supered as the Brand Evangelist.He is also known as The Mayor of Inbound, this week's guest is Mr. Rob Jones to the show.In this week's episode, we discussed:Importance of Psychology and Problem SolvingDefined vs. Undefined VariablesThe Value of Personal BrandHubSpot Updates From Inbound 2024Much More!Enjoy this week's episode with Rob Jones.I am now in the early stages of writing my first book! It will cover my journey into sales, the lessons learned, and include stories and advice from top sales professionals around the world. I'm excited to share these interviews and bring you along on this journey!Like the show? Subscribe to the email: Subscribe HereI want your feedback! Reach out at 20percentpodcastquestions@gmail.com or connect with me on LinkedIn.If you know anyone who would benefit from this show, please share it! If you have suggestions for guests, let me know!Enjoy the show!

The Marketing Hero Podcast
How 5 Different Companies Run Go-To-Market

The Marketing Hero Podcast

Play Episode Listen Later Sep 19, 2025 38:34


We're doing something different in this episode. We recorded it at HubSpot's INBOUND conference, and rather than having just one single episode guest, we interviewed marketing and RevOps leaders from 5 very different companies—each with their own specific approach to attracting, converting, and retaining customers.You'll hear how companies structure their go-to-market motions across:- Inbound marketing and demand generation- SDR/AE handoffs and deal stage workflows- Self-serve vs. high-touch enterprise sales- Attribution tracking and reporting- Event-based field marketing and referral programs- Long-cycle sales driven by print and local ads

Nemo Radio
Inbound LinkedIn Leads Strategy: The 1-Sentence DM That INSTANTLY Qualifies Prospects

Nemo Radio

Play Episode Listen Later Sep 17, 2025 13:13


Ever get those "blank" LinkedIn invites and wonder if they're a waste of time ... or a hidden goldmine? In this episode, I break down the dead simple, 1-sentence LinkedIn DM strategy that instantly qualifies inbound leads and separates buyers from browsers.Whether you're a small business owner, consultant, or coach, this episode shows you how to convert inbound LinkedIn invites into either warm leads for your free content funnel or high-ticket clients for your paid products and services.WHAT YOU'LL DISCOVER: 

Breakthrough B2B
First impressions of HubSpot's new products

Breakthrough B2B

Play Episode Listen Later Sep 17, 2025 28:44


Sam's in Paris (France, not Texas) this week, so Claudia steps in to join Roop at the table for a "Claudcast" continuing to cover their recent trip to HubSpot's INBOUND marketing conference in San Francisco. This week's topic: HubSpot's newly announced AI-powered products and upgrades. The duo has been able to get hands on with these in the past week and a half, and are have the 411 for you here.Marketing StudioHubSpot's new all-in-one, AI-powered campaign planning and creation workspace that helps teams create content faster, together. The idea is that through this one visual workspace marketers can leverage AI to build strategies and create creative assets from simple prompts, all while stakeholders provide feedback in real-time. Perfect for smaller one to two person marketing teams, probably not enough to replace larger agency tools and talents we already use.Data HubFormerly Operations Hub, the new Data Hub transforms scattered data (think of all the sources and platforms outside HubSpot you have data in right now) into actionable intelligence with AI-powered data management. Combine data, enhance data quality automatically, and activate customer intelligence across your entire HubSpot platform. Roop really liked this one.Breeze AgentsLast year's Breeze AI rollout was ... fine. This year's agents upgrade kicks it up several notches. Breeze Agents are always-on teammates running around your HubSpot account. They work across marketing, sales, and customer service to handle the repetitive stuff while you drive the strategy. A real evolution of the Breeze AI integration.Smart CRMIsn't this what HubSpot is already? Anyway, HubSpot's new Smart CRM offering unifies structured data, unstructured conversations, and external signals — giving teams the complete context to know what matters and act on it. Our early impressions of this feature (free to all HubSpot accounts!) is pretty positive. Next to Data Hub, this is probably the most useful update or product released this year in our opinion.Next week, Sam's back! And we'll be covering a hot topic these days: AEO (Answer Engine Optimization). How does your content strategy need to change to best help your SEO and your AEO for AI platforms? We'll have some answers from Sam's time in Paris and Roop's time in San Francisco. See you then!— Claudia, Roop and BrandonTell us what you think!

Marketing Against The Grain
The Brand NEW AI Marketing Strategy for 2025

Marketing Against The Grain

Play Episode Listen Later Sep 16, 2025 32:58


Want our free Loop Marketing Prompt Library (with 100 prompts)? Get it here: https://clickhubspot.com/kcl Ep. 362 Did you know that 58.5% of Google searches now end without a click? Kipp and Aja Frost, Sr. Director of Global Growth at HubSpot, dive into how AI has fundamentally changed the marketing landscape—and what you can do about it. Learn more on why old-school tactics like linear funnels and basic personalization are outdated, how “loop marketing” can future-proof your strategy, and which AI-powered tactics drive explosive growth when traffic and attention are harder than ever to capture. This episode was recorded at HubSpot's Inbound 2025.  Mentions HubSpot Inbound https://www.inbound.com/ Aja Frost https://www.linkedin.com/in/ajafrost/ Claude https://claude.ai/ Perplexity https://www.perplexity.ai/ Breeze Assistant https://knowledge.hubspot.com/ai/use-breeze-assistant Gemini https://gemini.google.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

In the Loupe
Marketing Through Q4 and Beyond ft. Hope Bellair

In the Loupe

Play Episode Listen Later Sep 16, 2025 42:56 Transcription Available


Digital marketing expert Hope Bellair shares insights from HubSpot's Inbound 25 conference and tailored Q4 marketing strategies for different types of jewelry businesses.Reach Hope Bellair at hope@punchmark.com or 704-910-4774, extension 318 for more information about holiday marketing strategies.Learn about our sponsor JewelerOS: trytheringbuilder.comSend us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com

YAP - Young and Profiting
Grant Cardone: Billion-Dollar Sales Secrets Every Entrepreneur Needs to Scale | Sales | E368

YAP - Young and Profiting

Play Episode Listen Later Sep 15, 2025 54:37


Early in his career, Grant Cardone thought too small, chased the wrong opportunities, and stayed stuck in a business that couldn't scale. Realizing he needed bigger goals and stronger negotiation skills, he adopted the 10X mindset and mastered the art of selling. Today, he is the founder and CEO of multiple businesses, including Cardone Capital, managing over $5 billion in assets. In this episode, Grant shares his billion-dollar sales strategies that entrepreneurs can use to 10X their action, close more deals, and scale their business with confidence. In this episode, Hala and Grant will discuss: (00:00) Introduction (02:25) The 10X Mindset for Goal Setting and Scaling (07:13) The Concept of “Feeding the Beast” (09:15) His Early Business Mistakes and Lessons (13:20) Building Confidence Through Massive Action (18:43) The Power of Quick Decision-Making in Sales (22:14) Value Selling Strategies for Sales Success (31:58) How to Sell with Confidence and Close More Deals (35:29) Creator Entrepreneurship and Building Trust Online (44:35) Leaving a Legacy Through Hustle and Investing Grant Cardone is a serial entrepreneur, bestselling author, equity fund manager, real estate investor, and the CEO of Cardone Capital. He is the founder of the 10X Movement and leads seven privately held companies that generate $750 million annually. Known for his dynamic sales training and the 10X Growth Conference, Grant has inspired entrepreneurs worldwide to think bigger and achieve massive business growth. He has been recognized by Forbes as a top social media business influencer. Sponsored By: Airbnb - Find yourself a cohost at airbnb.com/host  Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING  Shopify - Start your $1/month trial at Shopify.com/profiting.  Mercury - Streamline your banking and finances in one place. Learn more at mercury.com/profiting  Open Phone - Get 20% off your first 6 months at OpenPhone.com/profiting.  DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting  SKIMS - Shop SKIMS Fits Everybody collection at SKIMS.com  Policy Genius - Secure your family's future with Policygenius. Head to policygenius.com/profiting  Masterclass - Get an additional 15% off any annual membership at https://masterclass.com/profiting  BitDefender - Save 30% on your subscription at bitdefender.com/profiting  Resources Mentioned: YAP E205 with Grant Cardone: youngandprofiting.co/WealthTransfer  Grant's Book, The 10X Rule: bit.ly/The_10XRule  Grant's Website: grantcardone.com Grant's LinkedIn: linkedin.com/in/grantcardone  Grant's Instagram: instagram.com/grantcardone  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Health, Growth Mindset, Online Selling, Persuasion, Economics, E-commerce, Ecommerce, Prospecting, Inbound, Account Management, Sales Podcast

Speaking Your Brand
[Part 2] Booked Without Burnout: A Smarter Way to Land Speaking Gigs with Inbound Strategies

Speaking Your Brand

Play Episode Listen Later Sep 15, 2025 9:34


Wouldn't it be amazing if speaking invitations just landed in your inbox - and with a speaker fee attached?The truth is, they can. In fact, many of my own paid speaking gigs (and our clients' too) have come through inbound strategies - because we've intentionally set ourselves up so event organizers find us.This is Part 2 of my 4-part series on how to land more speaking engagements.In Part 1, I shared outbound strategies: what to do when you pitch yourself.In today's episode, I'm diving into inbound strategies: how to position yourself so speaking invitations come directly to you.In this episode, you'll learn:What your speaker page and LinkedIn profile must include so event organizers instantly see your credibility.Why being active in your local community and industry leads to referrals and repeat invitations.How delivering an amazing talk becomes your best marketing tool for stage-side referrals.Real client examples who turned one talk into many opportunities.With the right inbound strategies, you'll build familiarity, trust, and visibility, so event organizers think of you first when they need a great speaker.Want help creating your signature talk and positioning yourself to get booked?Join our online Thought Leader Academy for step-by-step coaching and a proven process to elevate your message.Prefer in-person? Attend our 1-Day Speaking Accelerator in Orlando and walk away with your talk and action plan.Links:Show notes at https://www.speakingyourbrand.com/442/ Check out my speaker page = https://www.speakingyourbrand.com/carol-cox-ai/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect with me on LinkedIn: https://www.linkedin.com/in/carolcoxRelated Podcast Episodes:Episode 441: [Part 1] Booked Without Burnout: A Smarter Way to Land Speaking GigsEpisode 422: How to Create a 10-Out-of-10 Keynote that Leaves Your Audience in AweEpisode 401: Strategies for Getting Momentum on the Speaking CircuitEpisode 245: How to Get Selected as a Speaker by Event Organizers JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Xbox Expansion Pass
Xbox Expansion Pass 290: Borderlands 4 | Tokyo Game Show Inbound

Xbox Expansion Pass

Play Episode Listen Later Sep 14, 2025 79:43


Luke Lohr and Captain Logun check out this week's gaming news including a pretty incredible launch for Borderlands 4. Xbox will be at Tokyo Game Show and of course, there are quite a few releases on the schedule. Enjoy! Support XEP: https://www.patreon.com/XboxExpansionPass XEP Merch: https://wren-works.myshopify.com/collections/xbox-expansion-pass-merch The Xbox Expansion Pass (XEP) is a podcast dedicated to interpreting the goings on in the world of video games and analyzing how they impact the Xbox ecosystem. Luke Lohr and Captain Logun discuss various topics throughout the industry. The guests on the show are meant to help gamers expand their knowledge of the gaming industry. Blue Sky: @InsipidGhost  Contact: InsipidGhost@gmail.com Blue Sky: @CaptLogun | Threads: @Capt_Logun Keelhauled: A Sea of Thieves Podcast Please consider leaving a review on iTunes or Spotify. It is the best way to support the show. Thank you! 0:00 Welcome & Words of Kindness 5:45 Pete Hines Says Game Pass Is Bad 13:30 Borderlands 4 Review Roundup 26:15 Razer Wolverine V3 Tournament Edition 34:00 Is Silksong The Best Game This Year? 48:00 Does Battlefield 6 Need Battle Royale? 54:30 Do Old Game Lose Value? (Mario Galaxy 2) 1:02:15 Has Xbox Had A Successful Year?

Portland, Oregon, startup news - Silicon Florist
Week ending Sep 12, 2025 - Oregon startup news

Portland, Oregon, startup news - Silicon Florist

Play Episode Listen Later Sep 12, 2025 28:40


This week, a familiar Oregon Venture Fund face bids us farewell, Next Ventures closes a $60M fund, Bend Venture Conference reveals more startup semifinalists, and the Launch Oregon Summit gathers folks from around Oregon.OREGON STARTUP LINKS- Techmeme https://techmeme.com- Scott Hanselman and Tyler Bushnell https://www.youtube.com/watch?v=SmCBpDw06wo- 4K4Community fun run https://www.4k4community.com/- Pre https://www.buildwithpre.com/- Curser https://curser.bubs.co/- Portland hell avatar https://rhythmic-mercury-8426.vibesdiy.app/- Hieronymus Bosch avatar https://bright-bridge-3457.vibesdiy.app/OREGON STARTUP STORIES00:00 Oregon startup news intro03:55 Jon Maroney moves on from Oregon Venture Fund07:00 Three pitch events in one day09:40 BVC early stage semifinalists15:13 Next Ventures closes $60M fund18:45 Launch Oregon Summit in Eugene21:04 Curser23:35 SecretsFIND RICK TUROCZY ON THE INTERNET AT…- https://patreon.com/turoczy- https://linkedin.com/in/turoczy- Portland startup news on Apple Podcasts https://podcasts.apple.com/us/podcast/portland-oregon-startup-news-silicon-florist/id1711294699- Portland startup news Spotify https://open.spotify.com/show/2cmLDH8wrPdNMS2qtTnhcy?si=H627wrGOTvStxxKWRlRGLQ- The Long Con on Apple Podcasts https://podcasts.apple.com/us/podcast/the-long-con/id1810923457- The Long Con on Spotify https://open.spotify.com/show/48oglyT5JNKxVH5lnWTYKA- https://bsky.app/profile/turoczy.bsky.social- https://siliconflorist.substack.com/- https://pdxslack.comABOUT SILICON FLORIST ----------For nearly two decades, Rick Turoczy has published Silicon Florist, a blog, newsletter, and podcast that covers entrepreneurs, founders, startups, entrepreneurship, tech, news, and events in the Portland, Oregon, startup community. Whether you're an aspiring entrepreneur, a startup or tech enthusiast, or simply intrigued by Portland's startup culture, Silicon Florist is your go-to source for the latest news, events, jobs, and opportunities in Portland Oregon's flourishing tech and startup scene. Join us in exploring the innovative world of startups in Portland, where creativity and collaboration meet.ABOUT RICK TUROCZY ----------Rick Turoczy has been working in, on, and around the Portland, Oregon, startup community for nearly 30 years. He has been recognized as one of the “OG”s of startup ecosystem building by the Kauffman Foundation. And he has been humbled by any number of opportunities to speak on stages from SXSW to INBOUND and from Kobe, Japan, to Muscat, Oman, including an opportunity to share his views on community building on the TEDxPortland stage (https://www.youtube.com/watch?v=Cj98mr_wUA0). All because of a blog. Weird.https://siliconflorist.com#pdx #portland #oregon #startup #entrepreneur

Free Real Estate Coaching with Josh Schoenly
Swipe, Tap, Connect. Motivated Seller Leads at Your Fingertips!

Free Real Estate Coaching with Josh Schoenly

Play Episode Listen Later Sep 11, 2025 78:29


http://Swipe4Leads.com: Transforming Real Estate Prospecting with Innovative Web App!Check out the full video replay here: https://youtu.be/JBo9tcODLY0Welcome to an exciting walkthrough of http://Swipe4Leads.com, a newly developed web app designed to streamline real estate lead generation. In this episode, Josh showcases the capabilities of the app, created within just a few weeks by his close friend Sean. Josh dives into the app's backstory, demoing its key features, tips on effective lead generation, and strategies on converting those leads into clients. Perfect for realtors looking to boost their listing opportunities and keep a consistent pipeline. Join us to learn how you can turn daily conversations into contracts, leverage audience engagement, and create effective habits with this innovative tool. Perfect for real estate professionals aiming to maximize their lead generation efforts efficiently.Go here to grab your FREE trial: http://Swipe4Leads.com DO IT NOW! :-)Timestamps:00:00 Introduction and Overview01:37 Backstory and Context02:06 The Birth of the Web App05:20 Interactive Audience Engagement08:53 Demo Mode: Exploring the App14:09 Sign-Up Process and Features21:25 Using the App: Practical Examples31:57 Q&A and Final Thoughts39:19 Setting Up the App on Your Phone39:52 Logging In and Dashboard Access40:40 Free Trial and Lead Incentives41:08 Creating a Daily Habit43:06 Inviting Other Agents and Earning Leads43:34 Buying Additional Data and Lead Types48:40 Follow-Up Strategies and CRM Tips54:38 Monthly AI Direct Mail Newsletter01:08:40 Inbound and Outbound Lead Generation01:17:07 Final Thoughts and Call to Action

The Digital Agency Growth Podcast
How Eric Baum Turned Plumbing Ads Into a Multi 7-Figure Agency

The Digital Agency Growth Podcast

Play Episode Listen Later Sep 10, 2025 35:03


In this episode of the Digital Agency Growth Podcast, I'm joined by Eric Baum, founder and CEO of Blue Leads—one of the top HubSpot Solutions Partners globally.Eric shares the full arc of his journey, from accidentally starting an agency after hacking Yellow Pages spend for his plumbing business, to scaling a team of 40+, to building one of the most successful HubSpot implementations agencies in the world.We dig into what it actually takes to get out of the sales seat, build second-layer leadership, and scale without losing your mind.If you're running an agency, this is a masterclass in letting go, thinking bigger, and staying relevant in a fast-changing market.⏱️ Timestamps0:00 – Intro & Eric's journey from plumbing franchises to marketing2:30 – How $25K Yellow Pages spend turned into Blue Leads4:00 – Betting on HubSpot before anyone cared6:00 – From accidental agency to structured growth9:00 – Discovering EOS and transforming the business13:00 – Cash flow traps and scaling mistakes16:00 – Why most agencies grow like a jigsaw puzzle18:00 – “Inbound is broken” – what's working now21:00 – Strategic partnerships & the Crossbeam approach23:30 – AI hype vs. actual implementation: where to invest26:00 – Building your second layer of leadership30:00 – Letting go of the vine – how to replace yourself34:00 – What tools and platforms Eric would bet on today37:00 – If he had to start over, here's what he'd do39:00 – The sales team you should've hired42:00 – Where to find Eric online (and why he loves war stories)

Breakthrough B2B
INBOUND 25: New location, new HubSpot products, same fantastic insights

Breakthrough B2B

Play Episode Listen Later Sep 10, 2025 21:14


On this week's episode of Little Talks, Roop and Claudia are back from HubSpot's INBOUND 25 marketing conference in San Fransisco, and boy oh boy do they have updates! Everything from new HubSpot products to a new marketing playbook for the AI age called Loop Marketing, it's a LOT. Plus their favorite speakers, including Anthropic CEO Dario Amodei and friend of the podcast, Jay Schwedelson (who had a special message for Sam, since he wasn't able to go this year).So where to begin? Well, this week we just try to unpack what they saw and heard from a high level. In the coming weeks you'll get breakdowns on new HubSpot offerings ranging from Breeze Agents (HubSpot's AI platform) to Smart CRM (their data enrichment tool that is truly next level), as well as a deeper dive into The Loop (HubSpot's reimagined playbook for staying in front of customers where they are in the age of AI.Think of this episode as a "preview" of what's to come. Going to catch our breathes, see you again next week!—Roop, Claudia, Sam and ChelseaP.S. Pre-order Jay Scwedleson's new book, Stupider People Have Done It: Marketing Truths, Career Moves, and Life Advice for Doers! All proceeds go to V Foundation for cancer research.Tell us what you think!

The One-Person Business
226. Why Human Connection Is Your Most Important Marketing Tactic As A Solopreneur

The One-Person Business

Play Episode Listen Later Sep 9, 2025 13:07


After nine years of collaborating virtually, Carly and Joe finally met face-to-face at the INBOUND conference in San Francisco. The sessions were buzzing with AI talk, but Carly and Joe zeroed in on what really matters for solopreneurs: marketing strategy that puts people first. In this episode, they unpack why human connection is more powerful than any algorithm, how trust fuels business growth, and why a solid strategy beats chasing every shiny new tactic. Whether it's AI Engine Optimization or grassroots networking, you'll learn how to cut through the noise and build marketing that actually works for solopreneurs.Important Takeaways From The EpisodeWhy is marketing strategy more important than tactics for solopreneurs? Because tactics change constantly. New platforms, AI tools, and algorithms come and go, but if you have a clear strategy, knowing who you serve, what your brand stands for, and how you build trust, you can adapt to any trend. Strategy is your foundation, tactics are just the tools you plug in along the way.How does AI impact solopreneur marketing? AI is creating noise in the marketplace, making it harder for people to know what's authentic. The good news? That actually gives solopreneurs an edge. Solopreneurs have always relied on real human connection and trust to grow their businesses, and those skills are now more valuable than ever. AI can support your work by handling repetitive tasks, but it should never replace your strategy or your voice.What are the key steps to building an effective solopreneur marketing strategy? It comes down to five essentials:Build trust.Create resonance.Establish desire.Inspire action.Repeat the process.This loop ensures your marketing always stays people-centered, no matter the trends. Okay, this might be the craziest offer we've ever made. We're giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.All you have to do is pre-order our new book: Solopreneur Business for Dummies.When we first went solo, we thought we could just Google our way through it. But the advice out there? It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There's gotta be a better way.”So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.Go to book.lifestarr.com to lock it in.This deal goes away when the book drops, October 6, 2025, and it's not coming back.Pre-order the book. Upload your receipt. You're in. For good.

Grow Your B2B SaaS
S7E6 - How is AI Transforming Go To Market for B2B SaaS with Maja Voje

Grow Your B2B SaaS

Play Episode Listen Later Sep 9, 2025 44:28


How is AI Transforming Go To Market for B2B SaaS? Inbound go-to-market for SaaS is undergoing a major transformation. What once relied on blog posts, lead magnets, and cold outreach is now powered by artificial intelligence. AI is no longer just a content assistant. It now fuels end-to-end workflows, drives strategy, qualifies leads, and personalizes outreach at scale. SaaS teams are deploying AI agents to track LinkedIn signals, automate follow-ups, and even manage outbound efforts. This evolution is unlocking new levels of speed and scale, but it also brings real risks if automation isn't carefully managed. In this episode of the Grow Your B2B SaaS Podcast, Maja Voje breaks down how AI is reshaping inbound GTM. She shares what's working today, where teams should stay hands-on, and how to build AI-assisted systems without losing the human connection that still drives trust in B2B. If you're building or scaling a SaaS product, this is your playbook for doing it smarter with AI.Key Timecodes(0:00) - Boosting AI Content Performance & Automating Founder Workflows(0:53) - What Is AI's Role in SaaS GTM? [With Guest Maja Voje](1:48) - Is Everything Dead? Why AI Agents Are the Future of SaaS Workflows(2:55) - Multi-Agentic Workflows Explained: Tools, Agents & Human Oversight(4:28) - Why You Must Earn the Right to Automate with AI(5:27) - SaaS Automation Gone Wrong: Avoiding Enterprise Pitfalls(6:15) - AI Agents: Build or Buy? Key Considerations for GTM Leaders(6:38) - Mapping GTM Workflows: LinkedIn, DMs, Offers & Content Ops(8:00) - Real-Life AI Marketing Automations You Can Use Today(9:43) - How Many AI Agents Do You Really Need for LinkedIn & Lead Gen?(11:08) - Iterating AI Models Post-Training: Prompts, Builders & Feedback Loops(12:55) - AI Costs, Compliance & Rollouts: From POC to Scalable Deployment(15:07) - Data Security in AI: The Case for 'Least Privilege' Access(16:04) - Rule of Thumb: Don't Share Data You Wouldn't Give a Friend(16:13) - Sponsor Spotlight: SaaStock Dublin—Investor Matchmaking + Discounts(17:22) - Inbound Marketing with AI: LinkedIn Trends & Time-Wasters to Avoid(18:54) - External vs Internal Knowledge Bases: Training AI Without Garbage Input(20:31) - Why AI Design Often Fails: Creatives, Claude vs ChatGPT & Brand Gaps(21:53) - LinkedIn AI Strategy: Commenting, Publishing & Legal Risks in the EU(23:30) - AI-Powered Outbound Marketing: ICP Scoring, Lead Research & Social Selling(25:52) - Training Your Team on AI: Avoiding Content Quality Pitfalls(27:26) - Human-in-the-Loop Design: What to Automate vs Delegate(28:43) - The AI-First Founder Mindset: Culture, Talent & Psychological Safety(31:20) - AI Implementation Choices: From Prototypes to Governance Guardrails(33:29) - PR & Leadership: Why 'We Replaced 7 People with AI' Is a Bad Look(34:10) - 2-Year AI Roadmap: Think Strategically, Reflect Often, Stay Safe(36:20) - Going from 0 to 10K MRR: Learn to Sell, Test Pricing, and Stay Focused(38:53) - Bootstrapping with AI: Don't Waste Model Credits, Focus on ROI(39:32) - Scaling to $10M ARR with AI: Ecosystem Marketing & Creator-Led Trust(40:47) - Recap: AI Workflows, POCs, LinkedIn Automation & Strategic Thinking(42:35) - Connect with Guest Maja Voje on LinkedIn(42:58) - Subscribe to the GTM Strategies Newsletter on Substack(43:28) - Final CTA: Review the Show, Sponsor, Ask Questions, and Connect

Speaking Your Brand
[Part 1] Booked Without Burnout: A Smarter Way to Land Speaking Gigs with Inbound Strategies

Speaking Your Brand

Play Episode Listen Later Sep 8, 2025 14:35


You know speaking is one of the best ways to grow your business and your visibility.But between running your business, serving your clients, and managing everything else on your plate, finding time to pitch yourself for speaking engagements feels impossible.If you've ever thought:“I know I should be speaking, but I'm too busy to figure out where to start.”“Pitching myself feels overwhelming. I don't even know what to say.”“It seems easier to just keep posting on social media, even though it's not moving the needle.”This new 3-part series on how you can land more speaking engagements is exactly what you need.Today's focus is on outbound activities = the steps you can take to actively pitch yourself without burning out. The next episode is on what I call inbound activities: setting yourself up so that speaking engagements come to you. Then, we'll wrap up the series with an episode on how to get paid to speak.In this episode, you'll learn:Why scheduling a weekly Pitch Power Hour will help you stay consistent (and how to structure it).How to research speaking opportunities efficiently using tools like Google Alerts and AI.The importance of showing up in your local community and building relationships that lead to invitations.How to align pitching with your existing visibility efforts so it feels natural, not forced.The mindset shift that makes pitching less intimidating: event organizers need great speakers like you.By the end of this episode, you'll have three specific strategies to make pitching a sustainable and even enjoyable part of your routine. And most importantly, you'll see how consistent, strategic outreach leads to more of the right opportunities on the right stages.✨ Work with us: Want to create your signature talk, build your speaking strategy, and get booked without burnout?Join our online Thought Leader Academy for step-by-step coaching and a proven process to elevate your message.Prefer in-person? Attend our 1-Day Speaking Accelerator in Orlando and walk away with your talk and action plan.Links:Show notes at https://www.speakingyourbrand.com/441/ Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/ Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/ Connect with me on LinkedIn: https://www.linkedin.com/in/carolcoxRelated Podcast Episodes:Episode 401: Strategies for Getting Momentum on the Speaking CircuitEpisode 245: How to Get Selected as a Speaker by Event Organizers JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.

Remarkable Results Radio Podcast
Developing Diagnostic Skills with Matt Fanslow and Shaun O'Neill [E059] - Speak Up!

Remarkable Results Radio Podcast

Play Episode Listen Later Sep 8, 2025 55:25


Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeIn Our Episode Today:Many of our loyal listeners have heard me mention my older, little, brother Shaun, or you have heard me jesting with host of Diagnosing the Aftermarket A-Z, Matt Fanslow…Today you get to see us sit in the room and have a genuine conversation!I notice in my day-to-day interactions with aftermarket professionals, that many of the businesses I interact with are lacking a real diagnostic specialist on their staff.A diagnostic specialist is one who can troubleshoot complex electrical, mechanical, or hydraulic issues using advanced tools, resources and experience. The value of their knowledge to ensure repairs are done right the first time, earn the business revenue based on knowledge, and save your clients money by preventing unnecessary repairs, is undisputed.Why are there not more of these types of specialists in our industry?How might communication skills play a part?Are networking skills a critical factor in developing other skills? When you hear Matt and Shaun talk about the investment in time, both in the shop, and outside of it - to develop their skills - some will be energized, some may feel dismayed - but the path is a bright one for those who are willing - and we will hear in this conversation what worked for Matt and Shaun as they began their journey - and we get to hear a bit about where it has brought them now.In this conversation you'll hear:Times of sacrifice outside the normal hoursThe need for creating space to practice new skills in balance with demands of businessThe impact of mentorsThe value of adopting a learning mindsetSome valuable caveats if you find yourself at a dinner with Matt FanslowShaun always trying to hire people to join MAS - because he just can't not.The WOTD is a fitting one for the diagnostic backdrop:Nebulous.adj.A formal word used to describe something that is difficult to see, understand, or describe—in other words, something indistinct or vague.I know you'll enjoy listening to Matt and Shaun! Because of their early friendship, I was led to events and networks I would likely not have found on my own. I'm grateful for the opportunity to share this conversation with you now!Sincerely,Craig O'NeillThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound, Express:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute's coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Express by Facepay

Matt Fanslow - Diagnosing the Aftermarket A to Z
Developing Diagnostic Skills with Matt Fanslow and Shaun O'Neill [E059] - Speak Up!

Matt Fanslow - Diagnosing the Aftermarket A to Z

Play Episode Listen Later Sep 8, 2025 55:25


Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeIn Our Episode Today:Many of our loyal listeners have heard me mention my older, little, brother Shaun, or you have heard me jesting with host of Diagnosing the Aftermarket A-Z, Matt Fanslow…Today you get to see us sit in the room and have a genuine conversation!I notice in my day-to-day interactions with aftermarket professionals, that many of the businesses I interact with are lacking a real diagnostic specialist on their staff.A diagnostic specialist is one who can troubleshoot complex electrical, mechanical, or hydraulic issues using advanced tools, resources and experience. The value of their knowledge to ensure repairs are done right the first time, earn the business revenue based on knowledge, and save your clients money by preventing unnecessary repairs, is undisputed.Why are there not more of these types of specialists in our industry?How might communication skills play a part?Are networking skills a critical factor in developing other skills? When you hear Matt and Shaun talk about the investment in time, both in the shop, and outside of it - to develop their skills - some will be energized, some may feel dismayed - but the path is a bright one for those who are willing - and we will hear in this conversation what worked for Matt and Shaun as they began their journey - and we get to hear a bit about where it has brought them now.In this conversation you'll hear:Times of sacrifice outside the normal hoursThe need for creating space to practice new skills in balance with demands of businessThe impact of mentorsThe value of adopting a learning mindsetSome valuable caveats if you find yourself at a dinner with Matt FanslowShaun always trying to hire people to join MAS - because he just can't not.The WOTD is a fitting one for the diagnostic backdrop:Nebulous.adj.A formal word used to describe something that is difficult to see, understand, or describe—in other words, something indistinct or vague.I know you'll enjoy listening to Matt and Shaun! Because of their early friendship, I was led to events and networks I would likely not have found on my own. I'm grateful for the opportunity to share this conversation with you now!Sincerely,Craig O'NeillThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound, Express:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute's coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Express by Facepay

The One-Person Business
225, [Re-Release] Biggest Takeaways for Solopreneurs from INBOUND 2024

The One-Person Business

Play Episode Listen Later Sep 4, 2025 38:18


* In light of the INBOUND conference taking place right now, we decided to re-release the biggest takeaways from the 2024 event. While this episode was originally released last year, the information is still very relevant to solopreneurs now, so be sure to tune in! *HubSpot hosted their massive annual conference that covered the latest trends and tactics in marketing, sales, and AI…and we had two people attend who are ready to give you the biggest takeaways from the event that apply specifically to solopreneurs. Co-host of this podcast and founder of LifeStarr, Joe Rondo attended, and our very own George B. Thomas not only attended, but presented multiple times. So you have some very credible sources sharing their insights today.From groundbreaking strategies to fresh perspectives on automation, AI, and scaling small businesses, this episode is packed with golden nuggets for solopreneurs who want to stay ahead of the curve.Whether you're looking for new ways to generate leads, streamline your processes, or take your customer experience to the next level, this episode has you covered. Okay, this might be the craziest offer we've ever made. We're giving away a solopreneur platform that normally costs five hundred dollars a year…For twenty-five bucks. And not for a month, not for a year… forever.All you have to do is pre-order our new book: Solopreneur Business for Dummies.When we first went solo, we thought we could just Google our way through it. But the advice out there? It was built for startups with teams and money, not someone trying to do it all themselves. We kept thinking: “There's gotta be a better way.”So we made one. LifeStarr Premier is the system we wish we had back then: the tools, the strategy, the community, all in one place.Go to book.lifestarr.com to lock it in.This deal goes away when the book drops, October 6, 2025, and it's not coming back.Pre-order the book. Upload your receipt. You're in. For good.

RevOps Champions
86 | HubSpot INBOUND: Uniting Data & Teams for Growth | Sophie Schaffran

RevOps Champions

Play Episode Listen Later Sep 3, 2025 25:35


Get the inside scoop on HubSpot's game-changing INBOUND 2025 releases! Denamico team members, Alise Kostick, RevOps Strategist, and Sophie Schaffran, Marketing Director, break down key updates through the lens of organizational roles.They focus on how HubSpot is unifying data and transforming how teams work together. This episode is for RevOps leaders, marketers, sales professionals, and service teams who want to understand how these updates will impact their daily workflows and strategic initiatives.What You'll Learn:Operations Hub to Data Hub transformation and what it means for RevOps professionals managing complex data workflowsMarketing Studio, the new visual campaign planning tool that combines whiteboarding, project management, and performance trackingSmart CRM updates including Kanban boards, timeline views, and a map view for territory planningAI-powered CPQ in Commerce Hub and who it's for today Breeze AI evolution including Breeze Studio, Assistants and new AgentsSelf-generating CRM data that pulls unstructured data from sources like email signatures, auto-responses, and call transcriptsReleases Mentioned:HubSpot INBOUND 2025 Fall Spotlight Denamico newsletter: 3 big shifts from INBOUND Data Hub: Data Studio, Data QualityCommerce Hub CPQ (in public beta)Smart CRM: Self-Generating CRM Data, Smart Insights, Flexible CRM ViewsBreeze Studio: Customer Agent, Prospecting Agent, Data Agent, Breeze Assistant Marketing Hub: Marketing Studio, AI-Powered Email, Segments and PersonalizationIs your business ready to scale? Take the Growth Readiness Score to find out. In 5 minutes, you'll see: Benchmark data showing how you stack up to other organizations A clear view of your operational maturity Whether your business is ready to scale (and what to do next if it's not) Let's Connect Subscribe to the RevOps Champions Newsletter LinkedIn YouTube Explore the show at revopschampions.com. Ready to unite your teams with RevOps strategies that eliminate costly silos and drive growth? Let's talk!

Remarkable Results Radio Podcast
Engaging Our Clients in Need With Helen Fradette [E058] - Speak Up!

Remarkable Results Radio Podcast

Play Episode Listen Later Sep 1, 2025 55:41


Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeIn our episode today- I welcome to the podcast my friend Helen Fradette, the newly elected Club President for Grand Rapids Toastmasters, club 404.As listeners know - one of my favorite things about my weekly participation in club 404 -is that the club is NOT composed of automotive professionals, just a great group of professionals from all walks of life.This means they have wide and varied perspectives and opinions that I regularly have an opportunity to listen to - and today you will get to listen to one of those voices!Helen is an IT Security expert, but today she will be sharing a story about a very challenging time in her life - when she was a single mom - couldn't afford a vehicle… and how things felt when the one that was graciously gifted to her wound up needing repairs.As I listened to Helen - it was clear to me that most people walking in our shops that need help - may never voice it - and creating the right kind of environment where people feel safe to communicate real needs might be better considered as a proactive approach vs a reactive one. There is an opportunity for our industry to improve the way we can serve - and communicate our desire to do so.Another Story Helen shared was more common - a circumstance where a shop didn't provide clear details on a repair that was needed - and resulted in inquiries not to the shop, but to trusted friends, which resulted in no authorized repair. These types of scenarios play out daily across the country. I too often- and you might hear this in my conversation with Helen - become very curious about the car in the story.You may also notice that Helen, in our conversation, was less focused about the details related to the car.This was an enjoyable and meaningful conversation - If I can encourage one thing from this chat - it would be to encourage shops to see themselves as partners in life circumstances, not just vehicle mechanics.The WOTD was fitting for this:- “Solicitude” (noun)Meaning: care or concern for someone's well-being.Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound, Express:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute's coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Express by Facepay myexpress.io. Keep your existing merchant processor and software at your service counter. Express is integrated into your workflow to make the experience better....

The Marketing Millennials
9 Public Speaking Lessons You Didn't Learn in School | Bathroom Break #71

The Marketing Millennials

Play Episode Listen Later Sep 1, 2025 13:20


What's scarier: writing a book when you swear you're borderline illiterate… or standing on stage in front of 12,000 people at Inbound?  Daniel and Jay get real about public speaking. The wins, the disasters, and the stuff nobody tells you before you grab the mic. You'll hear Jay's wild journey writing his new book Stupider People Have Done It (all proceeds go to cancer research), plus the exact tips they use to survive the spotlight without crashing and burning.  Why shouldn't you memorize your talk? Turns out, it's a fast track to boring. Daniel and Jay spill their best hacks for calming nerves, making a real human connection with your audience, and actually keeping people awake during your talk. If you've ever broken into a sweat before a presentation, rushed through too many slides, or wondered what to do with your hands while you're talking, this one's for you.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
What to Do When a Google Algorithm Update Kills Your Inbound Traffic with Chris Raulf | Ep #831

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

Play Episode Listen Later Aug 31, 2025 10:58


Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is your agency's strategy diversified enough to withstand sudden algorithm changes? Today's featured guest—an SEO veteran—learned this the hard way. While he focused on client work, his own website grew outdated. Then one Google update hit and overnight his agency lost 80% of its organic traffic, its main source of leads. The agency eventually recovered, but not without leaving him with a powerful lesson: always invest in the three pillars of growth. In this episode, he shares his chaotic first encounter with SEO, the biggest lessons from a long career in the industry, and the “superpower” that helps him better understand and adapt to algorithm shifts. Chris Raulf is the founder of Boulder SEO Marketing and Chris Raulf SEO & AI Consulting. With decades of experience in SEO, dating back to before Google was even called Google, Chris specializes in hyper-focused SEO and content marketing strategies. He's worked with clients from local startups to major national brands, helping them dominate organic search. Fun fact: Chris is dyslexic and considers it his SEO superpower. In this episode, we'll discuss: The big mistake that led him to a career in SEO. The day 80% of his organic traffic disappeared. Why he now invests in the three pillars of growth. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources This episode is brought to you by Wix Studio: If you're leveling up your team and your client experience, your site builder should keep up too. That's why successful agencies use Wix Studio — built to adapt the way your agency does: AI-powered site mapping, responsive design, flexible workflows, and scalable CMS tools so you spend less on plugins and more on growth. Ready to design faster and smarter? Go to wix.com/studio to get started. From Big Mistake to a Full-Blown Career in SEO Chris has been in the SEO game since before most of us knew it was a thing. Back in 1995, while working in Switzerland for an American company, he watched the birth of the search engine era. The US branch of the company created something called a “website” and hardcoded German text as images on it. His first “SEO problem” was figuring out how search engines could read that German text. That curiosity grew into a passion, and eventually a full-blown career. Fast forward to today, Boulder SEO Marketing is a hyper-focused SEO agency specializing in content strategies that win. But even with all that experience, Chris learned the hard way that no one is safe from the wrath of a Google core update. The Day Organic Traffic Disappeared In 2021, business was booming. Leads were rolling in purely from organic search. Then, overnight, a Google core algorithm update wiped out about 80% of their organic traffic. Why did this happen? Outdated content. Their own site had gone stale while they focused on client work. For an agency that relied almost entirely on inbound search leads, it was like someone padlocked the front door. Chris could have panicked, but after the initial shock, he collected himself and treated this crisis as an opportunity. He gave himself one weekend to create a comeback plan. The result was a proprietary approach he calls Micro SEO Strategies—laser-targeted content plays designed to quickly recover rankings and leads. Two Pages That Saved the Agency Chris rebuilt their inbound engine with just two key pieces of content: A location page targeting “Denver SEO” that shot straight to #1 in local search and started generating leads almost immediately. An SEO packages guide that became a go-to national resource for that search term, pulling in high-quality leads from across the U.S. Within 3–4 weeks, the phones were ringing again. Inbound was back. And Chris walked away with a hard-earned reminder—never let your own marketing go stale. Don't Put All Your Eggs in Google's Basket If you're getting all your leads from one channel, you're on borrowed land. Whether it's Google, Facebook, or any single source, an algorithm tweak or platform change can crush your lead flow overnight. Jason's advice on this is to build three pillars: Inbound (like SEO and content) Outbound (targeted outreach and prospecting) Strategic partnerships (referrals, collabs, and networks) That way, if one pillar crumbles, your agency can survive. Turning Dyslexia into a Superpower Like anyone who's struggled with dyslexia (like Jason, for instance) Chris had a hard time in school. Nowadays, however, he no longer sees it as a weakness and instead credits it with his ability to “feel” the algorithm and see patterns others might miss. It's helped him build a thriving agency, one that makes most of its money from content. Both agreed, what once felt like a setback in school became an entrepreneurial advantage later in life. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Wealth and Law
Inbound Migration and Planning

Wealth and Law

Play Episode Listen Later Aug 28, 2025 38:11


Brent chats with Naomita Yadav about the tax and planning challenges of high-net-worth individuals migrating to the United States. They talk about global mobility, how tax can cause unexpected issues, and how one might plan for that transition effectively.

Cross-border tax talks
One Big Beautiful Podcast, Part 4: Inbound Edition

Cross-border tax talks

Play Episode Listen Later Aug 27, 2025 41:40


Doug McHoney (PwC's International Tax Services Global Leader) is joined by Nita Asher, an international tax principal in PwC's Washington National Tax Services practice focused on inbound multinationals, with prior government experience during the TCJA. Doug and Nita discuss the One Big Beautiful Bill Act (“OB3”) and its impact on inbounds, including permanent 100% bonus depreciation; new Section 168N for qualified production property; Section 163(j)'s EBITDA-based ATI; the reworked ‘FDDEI' (formerly FDII) and its 14% rate with outbound IP limits; shifting IRA credit timelines and ‘foreign entity of concern' issues; BEAT's modest rate bump to 10.5% and unchanged credit treatment; the potential future of Section 899; and CAMT interactions. Throughout, they emphasize modeling to avoid BEAT/CAMT whipsaws while capturing OBBBA cash-flow benefits.

Remarkable Results Radio Podcast
The Reservationist Role in Retention [E057] - Speak Up!

Remarkable Results Radio Podcast

Play Episode Listen Later Aug 25, 2025 51:01


Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeIn our Episode Today:I've invited my friend Rui Martins to return for Part Two of our conversation on the repair shop role focused on communication. We discussed this topic in episode 22 - and I point just about every repair shop I work with to the concept of creating a reservationist position in their staff. I was introduced to this concept first with my former coach, Bob Greenwood, whom we lost in 2021 to an unexpected heart attack. I met Rui Martins when he was working with a shop that onboarded Autoflow. In the process - we quickly realized we were speaking a similar language, and shared many concepts and ideas. Today - we continue our conversation on many of those concepts as we discuss the role of a reservationist in the retention process.I highly encourage shops who value cultivating authentic, strong, and purpose filled relationships with their clients to listen to this as well as:Episode 022 on Speak Up - follow up with this episode.RRR Episode 922 - “The Role of the Reservationist in Auto Repair.”The Word of the Day:Profunditynoun: Deep insight, great depth of knowledge or thought.Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound, Express:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute's coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Express by Facepay myexpress.io. Keep your existing merchant processor and software at your service counter. Express is integrated into your workflow to make the experience better. Contact InformationEmail Craig O'Neill: speakup@craigoneill.netJoin Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by...

The Bitboy Crypto Podcast
Crypto Ultimate Pump Signal (No Top In Sight) $ONDO $LINK $ETH $AERO Mega Moves Inbound

The Bitboy Crypto Podcast

Play Episode Listen Later Aug 22, 2025 60:47


The crypto market's ultimate pump signal has just triggered, and momentum is building like never before! With no clear top in sight, Bitcoin, Ethereum, and top altcoins could be gearing up for explosive moves.

The Digital Agency Growth Podcast
Roger Nairn on Sales, Systems & Landing Dream Clients

The Digital Agency Growth Podcast

Play Episode Listen Later Aug 20, 2025 48:11


In this episode, I sit down with Roger Nairn, CEO of JAR Podcast Solutions, to talk about how he's grown a top-tier production agency working with brands like Amazon, Lululemon, Amex, and Cirque du Soleil.We get into the systems, sales strategies, and creative positioning that helped him go from “no name, no business plan” to building a client list most agencies dream about.⏱ Timestamps00:00 – From hobbyist to first client in four days02:35 – Why “just starting” beats overplanning every time04:04 – Selling the business case for podcasts05:12 – The hire that changed everything07:29 – Building scalable systems with “the 8 P's”09:49 – Why this sales hire actually worked11:46 – Outreach, targeting, and big-brand ABM15:47 – How the playbook changed as the market matured17:56 – Solving business challenges, not selling “a podcast”22:59 – JAR's client system: job, audience, results24:49 – Knowing when to say no (and sticking to it)28:45 – Finding and training podcast hosts32:49 – The current sales process (and why Roger still cold outreaches)35:23 – Inbound, RFPs, and fixing broken shows39:21 – Pitching ideas based on brand news42:03 – Balancing prospecting with live opportunities45:04 – Making sales a leadership team effort46:47 – What's next for JARKey TakeawaysWaiting for the “perfect” start? That mindset kills momentum.Sometimes the priciest hire unlocks the biggest profit.Systems don't have to be boring—they can fuel momentum.Selling the why gets easier when your market is educated.Saying no to the wrong projects creates space for the right ones.Outreach that's brand-specific beats any templated campaign.Links & Resources:Relationship Sales at Scale™Website: jarpodcasts

Cállate y Vende
Inbound Vs Outbound, ¿Cuál Estrategia Sirve para Vender más? (Ep-352)

Cállate y Vende

Play Episode Listen Later Aug 19, 2025 36:59


Activa tus 7 Días de Prueba en "Club Cállate y Vende"https://www.detonadoresdevalor.com/clubcyvEntrénate directamente conmigo en nuestras sesiones grupaleshttps://www.detonadoresdevalor.com/membresiaEn este episodio analizamos las estrategias inbound y outbound para concluir cual de las dos es mejor para hacer crecer tu negocio.LINKS MÁS RECIENTES:¿Te gustaría tener una sesión en vivo conmigo una vez al mes y trabajar en tus ventas? ¡Entra a Detonadores de Valor!https://www.detonadoresdevalor.com/membresia¿No tienes un CRM? Comienza GRATIShttps://aff.trypipedrive.com/3gqeu4o6mi2z Hosted on Acast. See acast.com/privacy for more information.

The John Batchelor Show
#OZWATCH: LA NINA INBOUND. JEREMY ZAKIS, NEW SOUTH WALES. #FRIENDSOFHISTORYDEBATINGSOCIETY

The John Batchelor Show

Play Episode Listen Later Aug 17, 2025 7:42


#OZWATCH: LA NINA INBOUND. JEREMY ZAKIS, NEW SOUTH WALES. #FRIENDSOFHISTORYDEBATINGSOCIETY https://www.abc.net.au/news/2025-08-16/nsw-national-weather-wrap/105660322